Transcripts
1. 1. Proposal Writing Promo: Welcome to how to write a winning proposal course. This course has been designed to help you win business. It provides you with the right guidelines. It delivers it in a simple, no fluff, actionable manner so that you can learn exactly what's important and what isn't. Furthermore, this course will help you to write proposals that will increase your current business. My name is boomy Toko, and the past few months, I've used proposals to increase sales and generate new clients. So in this course, I'm going to take the lead off by showing you the exact strategies that I've employed to write proposals that got me some very good clouds in about 10, I'm going to teach you how to write credible, engaging professional proposals. This course will cover the difference between a proposal and a business plan. Then I'm going to show you that three-step outline. They'll help you address your clients challenges and present your business as the, the choice to help them. And I'll show you the key insights that I've used to immediately gain trust of clients and teach you how to position yourself as the only credible choice. This course comes with my 30-day money-back guarantee. So what are you waiting for? Click, take this course and I'll see you on the inside.
2. 2. Proposal Course Intro: Thank you so much for joining this course, and I'm so excited to be your course instructor, I can assure you that within a short time, you'll be writing proposals like a pro, if this is your first time, don't worry about it. You're in the right place. And I'm going to suggest is that you follow my examples until you develop your own style. But if you are a pro at writing proposals, then also fascinated belts because you're going to learn some new troops that will transform your proposal writing. Before we dive in, please go over to the discussion area and putting your name, the country you're from, so that I can get to know you more and other students can also get to know you. Let's first cover the difference between a business plan and a proposal.
3. 3. Proposal A Business Plan: Hi there, Welcome along. In this video, I'm going to show you the differences between a proposal and a business plan. Many people think a proposal is the same thing as a business plan. Apart from the fact that I'm going to make a proposal tends to be a lot shorter than a business plan. The business plan can be 20 pages, 50 pages, a 100 pages or proposal tends to be around two pages. If a one-page, sometimes just three or four pages, but never in the detail that needs to be in the business plan. So let's go ahead show you first what a business plan is that you get a grasp on this and then you can move forward. A business plan is a written plan of action that will be used to execute a business idea. Now, when you're writing a proposal, that's clearly most of the time, not a business idea in the sense of, oh, I think I could supply this kind of products to people around the world and then I'm going to write a business plan around it. No, tend not to be like that proposal is not like that. A business plan shows that you are able to run a business. Yet to some extent, to a large extent you can say a proposal also displays run the business. But the level of detail that needs to be a business plan is different from that that which needs to be in a proposal. Number 3. A business plan also shows how you would run the business profitably. You know what? The proposal does not have to detail how you are going to run your own business profitability, because how you run your business, that's your problem. The client is not interested in how you run your business, whether you make profit, as long as they are paying, what they want to pay, and you're delivering the service, as you suggested, that's all they want to know what a business plan is. Different. Business plan also should persuade people to part with finance. Yeah, a proposal should do the same, right? To spot with expertise? None necessarily. And to part with time. Not necessarily because a proposal can and does ask people to pay for a service, but a business plan, you might use it to actually get others to contribute into your business in terms of given the expertise, given that time, given their resources, and all that? Well, I wasn't me of a guy who was starting up a company, a record label to be specific. And he asked also good business plan that within two months II had 30 people working for him, is office was buzzing. Unlike how did that happen? He said, Well, every time they read the business plan, they were persuaded that they wanted to come and give their time and expertise into the flow of the business. A business plan also is used to establish an idea into a profitable venture. It my show, how you're going to scale from supplying your products to ten people to a 100 people. A proposal doesn't do that. So the next video, we're going to look at what a proposal is and we'll go on to how you write Han. See you in the next lecture.
4. 4. What Is A Proposal: Welcome back. Previously, we looked at what business plan was in comparison to a proposal. Now, let's look at what a proposal is. Let's start with a definition. And this is my definition of proposal, is a piece of persuasive variety which will convince the reader that you are the best for the job, that you are the best for the job. So let's take a look a little bit further as to what a proposal is for to understand really what it is. A proposal a is used to generate work that is not advertised or exist openly. Wow, I really like that because it's so true. If you write a proposal to an organization, to a business person or to anyone who you think they should have. Something. There's something I can do for them. So I'm going to send them a proposal proposing that I would do a particular task for a particular amount of money in a particular time. But remember, those tasks, jobs, opportunities will never advertised. So a proposal is what you use to trigger an opportunity that exists, is not advertised openly. A proposal cells you ask the best person for the job. Just think about that. If you send a proposal to an organization asking them that you will deliver a particular service. What are they going to think? They're going to be thinking, wow, this guy's going to be good or she's going to be good. Thus, why? So a proposal cells you as the best person. A proposal also will detail what you can do for the client. Now, business plan will show what you can do in regards to all in relation to learning more from what is invested. But a proposal will detail or you can do for the client, this is what I can do for you, this sock and take your business for where you are to, where you want to get to. A proposal. Also should be able to persuade people to do what you are proposing. Okay? Then a proposal is a document used to detail important aspects of the proposed work. When we look at examples of a proposal, you see how this becomes more clear. Now. In conclusion about what a proposal is, let's now look at three attributes of a proposal. Number 1, a proposal clarifies the proposed walk. It details into that enables you to understand it. It enables relevant details to be circulated to decision-makers. A proposal probably be read not by one person, but probably a few people if it's a medium-size organization. So this allows those details to be consumed by decision-makers. A proposal is the best means of obtaining work. Say that again, because it's so critical. Proposal is the best means of obtaining work that is not advertised or exist openly. When we come back, we're going to get into how to write a business proposal. See you in a moment.
5. 5. How to write the proposal #1: Hi there, Welcome alone. In this video, we're going to be talking about how to write a successful business proposal. So let's get straight into it. Now, a business proposal has to be written in such a way that it generates the objective that you have. So therefore, number one, when you're thinking about writing a proposal, the first thing you gotta consider is to determine the objective or end goal from the beginning. I've, you got an end goal in mind where you go in with this. Why exactly do you want from this proposal, right? From this proposal that you have 10 put together and send to the client, what are you hoping to get out of it? What is your end goal really important that we established that clearly in the beginning. The next thing we're gonna do is to measure the information against the objectives that you have, all objective that you have. We're going to look at example of that in a moment. And then finally, you're going to write the proposal with these objectives in mind. It's all about the objectives from the beginning. What objectives do you have? What information do you have? The suppose the objectives and how do you put it together? So let's get straight into it and look a little bit deeper examples of objectives. Now, an objective could be you're gonna persuade the client that you could increase their cells in a cost effective way through p hour. So you're going to put together some PR material, has got to help the clients to grow in their cells, but it's going to be done cost effectively. That's the objective. Good. Another objective could be you want to persuade the client that you have the best IT manager for their team. Another objective could be to persuade the client to buy your consultancy packages. One could be you want to deliver a workshop to the client. Whatever it is, you gotta be clear from the beginning. This is the objectives or these are the objectives that I want to achieve. This is the end goal. You go to declare about that from the beginning. Because when we go into the next thing in it, the information that will help you to clarify, support, and establish objectives like what, what are we talking about? Let's take a look here. You need information about the company itself. So you have an objective in your mind that you want to deliver a workshop to the company. Okay, good. That's good. Now, what information do you have about how the company operates? That's going to help you to write a really full proposal. You need information about the company. How many workshops they done in the past few months? How many people do they have? What's the size of the team was the size of their finance, was the size of their market. All that is really important. You got to get it. You can get it online or you can get it back into view. The second type of information you need is information about their customers or suppliers who are there working with. You know, this is critical. Who are they working with? What I've done on the market? What's been their achievements. Anything you can get that will support the fact that they need to buy your product or your service. Another type of information you need is information about the client in regards to what they own and goals are. What are the clients and goals, whatever goes your client is trying to reach. And you can get that by having a maybe a free 10 minutes conversation with the client first before you send them a proposal? Yeah. Okay. So they'll tell you what they want to achieve and that will be included in your proposal as a supporting piece of material, really important that you get it. You might have, you might find this information online on their website about their goals, their values, anything you can get that that gives you a picture about where the organization wants to go in the next year or five years. Really important. And then once you get all this information together, then I'm going to show you next how you construct your proposal. How do you structure it in such a way that makes it impactful, that makes it interesting to read and encourages the receiver to come along with you and love your proposal. See you in a moment.
6. 6. 3 Step Section: Hi there, Welcome back. In this section, we're going to go into the three-step outline that help you to address your clients challenges and position you as the only credible choice to help them. So let's get straight into it and I'll see you on the inside.
7. 7. Intro to Outline: Welcome back. In this section of the course, we're not going to cover how you need to structure your proposal. How must you structure your proposal? Now, I've been doing this for a while and I've come up with this three things. Three as saying shows that needs to be in your proposal are split into three parts. Okay. The first part, part one, should outline the current positions. I'm going to tell you what needs to be in a moment. The second part should outline the current problem. Okay? This is your position right now. This is the problem as we see it. Okay? And then the third part will be your way forward. That's where you now talk about what you can do to get a client out of the problem they are facing. Right now. When we come back, we're going to go straight into part one where I'm going to show you how to outline the current position. See you in a moment.
8. 8. Current Position: Welcome back. This section is so critical to the success of your proposal that I wanted to get it right. And it's pot one, it's about outlining the current position of the client, of the organization, of the company, of the entrepreneur, of the freelancer, whoever you're right in the application to have is going to read it. You want to communicate that you truly understand them and you want to win their trust immediately, they start reading your proposal. Now, here's the key three things you need to cover This section. Number one, you need to talk to them, tell them their own current activities. What are the activities that this organization, these people are assuming right now? Maybe they release in health care for over 40s or 50s or 60s, whatever it is you want to display that you understand their current activities really important. What products are they releasing? What services do they offer? How are they working within the community? You want to talk about that immediately. Know mu2, you want to look at their brand, okay? Who knows them? What are they doing? You know, what people say about them? How established are they within that field and let them know that? And this will only come because he did some research that yeah, that's I was going to come it's going to come because you've done some groundwork and you're able to establish what they do. You go to their website, you look at the comments or the feedback that people have given from that, you're able to deduce certain types of information that you can put, hear what people have said about them, what the kinda of like what they're doing and what I'll talk about that right here. And then number three, you want to talk about the achievements that they've had over the past few years. Maybe they were able to read 10 thousand people in the past six months, or they were the first to receive a prize or whatever it is. You want to talk about it right here. Let me tell you what that does. That shows that you understand their business and it establishes you that you are the most needed person by the organization to fulfill whatever you've written in that proposal. It establishes trust straightaway. It establishes understanding straightaway. It tells the client that you understand that business that you are the person to work with, that you are the go-to person. Straightaway. There's no way that establishes credibility so fast than doing it this way. This outline is critical. That current position, which covers current activities, their brand, and their achievement, sates back to them. And you will win the trust instantly. I'll see you in the next lecture where we look at out to outline the current problem. See you in a moment.
9. 9. Outline #2: Welcome back. In this section, we're now going to look at the PO2 of how to put together your proposal in Part 1, we looked at outlining the current position of the organization, of the enterprise, of the social impact company, of the profit-making company, whatever it is, whoever you are writing the proposal for. In this particular section, we're now going to go on to how to outline the current problem that the organization is facing. Now, here's the deal. Anyone you are writing a proposal for, they already know, gentlemanly speaking. They are aware of what they're not doing well. They are aware of their limitations. They are aware of the problems, but they want you also to display the knowledge that you know what they're going through. So it is always critical for you to be bold and be brave when you work on this section in your proposal, the first area you want to cover is the gap within the market. What are the gaps within the market? It could be gaps. Opportunity to make more money. It could be the opportunity to reach more people if there are social enterprise, it could be the unmet needs that are out there. Maybe he huge unmet needs that are out there. It could be the new markets that they could go into. This gap in the market, gaps within the industry that they could be taken advantage of. And if you're not taking advantage of it, trust me, it's a problem and they know it, but they want you to outline it for them. So you want to outline those issues as you see them. The second section of this is why the present arrangement needs to change. Why the present way of working needs to change? Why the present way of delivering the services need to change. It could be, if it changes, they'll become much more effective. Tell them that, you know, if you change the way you work, you can become much more effective. You can begin to save more money. Every organization, I don't care what you do with a for profit or a non-for-profit. You want to be saving money, you want to be saving and reducing your cost. That event changed the presence arrangements. They're going to benefit from economies of scale. Let them know that they're going to have a great day. Deepa, social impact if they change the way they work, it could be that if a kink the way the work, they would kill their competitive edge, it could be that, it could be those secure the current market position and also have the opportunity to expand it if they change the weather. So talk about this within this section of the proposal. Then the final section of this part is you outlined for them what would happen if they allow their competitors to come in and steal away all that what they've labeled for four years. They're going to steal impact. They're going to still are with her current position. They're going to take over their market and before you know it, they'll be out of business, be bold and strong and say it. This shows that the current position and a common problem in fact has been addressed right here. Once you do that, you are on the way to get in this proposal through and the opportunity that you are going to have to display your expertise and help the businesses that you really want to help. All right, When we come back, I'm going to show you how to outline the way forward. See you soon.
10. 10. Outline #3: Welcome back to the third and final section of the proposal. Now this is part 3 and it talks about outlining the weight forward. And let's give you a warning right here. Don't sell anyone a product, you know, they don't need. Now, this is not what this is about. Because when you get really good at writing proposals, you could be tempted to want to do that. So don't just leave it. Just work with clients who really want what you have to offer because that's the long term success that I wanted to have. Now, let's get back good. Now, here's the deal. This also has three sections. The first one is, what are you proposing and how will it work? Really important? This is where I will suggest you list at least two or three of the services or packages that you have to offer or products that you have to offer that we'll deal with the problems that you discussed previously. So it's like the solution. It is like the pill. It is like the, you know, the ibuprofen needs is like this, like that medicine that's going to fix the problems that you've identified previously. Now, what I would do is I will put it two or three packages of different prices or different price ranges if you like. I'm I put one in there that is like a start to pack and then, um, I have a second one that is going to be higher. And i'm, I have a really high price product or service that I'm going to offer. Because to be honest with you, sometimes you think other gonna choose the low one. Some organizations would choose the top product or service that you have to offer. So you need to let them know what it is and how they're going to pay. If you're offering some kind of payment plan, say there that we have our payment plan For package, the diamond package or the premium package or whatever. Make sure you tell them that because they can then decide how they're going to pay for it. It's important idea to put it there because this is where you've now begin to sell your services. The second question you need to answer is around what the client needs to commit to do. And thus important, apart from the fact that they're going to need to commit to paying the money. If you're charging. So money upfront, you tell them they need to pay the initial fee. If you are charging all of them on your front-end to pay all of it, whatever it is, you need to let them know clearly that this is what you in from them. Maybe expected them to commit some time to making this work. You let them know it's going to take you committed a certain amount of time or certain amount of information you're going to need to supply. Let them know what they are going to have to do. It's important so that when they're making the plans around hiring you to come and deliver the service or the product, then they know they are going to be committed and it's good to get them to commit to something. And then the final section here talks about the benefits, the client, what's the current going to get out of this? Because let me say something. Everybody's opened to the what's in it for me, FM. Open to that. Also, you're going to talk about what your product is going to deliver in the end, particularly if you have not mentioned it in the first section there, we talks about what you are proposing and how it will work. It took about a year, right? It's mentioned maybe a particular level of profit. They're going to start acquiring a particular reach they're going to have within the market. Or maybe a mock-up size that your product is offering to take them into maybe the number of people that are going to be able to help, whatever it is, you need to list that in there. Now. You must include your fees. There's no point saying to be confirmed or ask the cost. No. You got to tell them exactly how much their pain because they want to go away. Think about this walkaway. Come back to you and say, Yeah, we want to buy your salaries, we want to buy your product. So that's how to write a proposal. When we come back, I'm going to now show you how to present it. You might say, wow, this presentation, no, not yet. I'm going to show you a little bit more about presenting your proposal. All right. See you in a moment.
11. 11. Proposal Section Info #1: Hi, welcome back. So in the last section, we considered the three-step outline. So now you are able to write a winning proposal. But before you go off, I wanted to do one more thing. Let's learn how to polish our presentation with the all important last minute touches. Also, we're going to consider one of my all winning proposals that I've used to get so many credible clients. Now, before you go, please consider to leave a review right now, and I'll see you on the inside as we go to this.
12. 12. Presentation: Hi there, Welcome back. In this section of the course, we now want to talk about how to make your proposal stand out. What are some of the things you need to do to put the icing on the cake to make your proposal really pop. Okay, let's take a look at some other things. One is to use a cover page with the name of the organization, the objective you are looking to fill, plus the date. So you might say something like ABC Company Limited in your reach. Okay. Then the date, two thousand and twenty one thousand and twenty two thousand and twenty-five, whatever you put it there. Secondly, would really, this is a winner. Most people don't do this. So you need to do this. Get images, get images of the organization. If you're writing to the leadership of a particular company, make sure you get the image is an included sporadically inside of the document. I'm going to show you an example so you see how I do it. Go over to their Facebook page, go to their website, Google, their names, get the images, include those images and document. There's nothing that gains trust that genders opportunity that creates unity with you than for you to have gone round the Internet, such for the images and included in the document. This is always a winning strategy, so you want to do that. Next thing is to use a content page if necessary, and don't really use it, but I've seen it in proposals and it could be good for you. So that's why I mentioned in it. Of course, you're going to use page numbers. Then keep the paragraphs and the sentences short. The idea is somebody who is to be able to digest this very quickly and then decide on what they're going to do next. So make sure that your paragraphs are short, snappy, and your sentences are easy to understand and it makes good sense. Number, Number 1, 2, 3, 4, 5, 6. No mistakes. Use double-space. Double-space. Always make your writing look better than if it's all chemicals, small and jumbled up together. And I would use at least a size 12 font if possible. Next thing, let's take a look. Use headings and subheadings. Want to show you the example in a moment when we get there. Now, proofread your work, make sure there's no errors. I'm the kind of wasn't nice to proofread my work. So I'm going to show you what I discovered with Windows 10 because Windows 10 app that reads PDFs. So when you've written your document, then what you need to do, you convert it. If you have Windows, you convert it to PDF, then you get the PDF reader to stop reading it. And then while it's reading it, you correct the Word document pattern. You understand what I mean? And I'm gonna put a video in this so that you can use that. Now, next, proofread your work. I guess somebody has to read it if that's not enough. But in his to flow in this to be without errors. Number 1, 6, 7, 8, 9. Avoid using jargon and number 10, this is important. You've gotta make it interesting to read. Do your best to make it interesting. Do your best to make it readable. Do your best to make it fun so that when somebody is reading it, they engage with the proposal. In other words, they engage with you. So let's take a look at an example before we go See you in a moment.
13. 13. Read PDF in Windows : Hi there. In this video, I want to show you one new trick that I discovered, purely by accident. I generally like hearing books by audible or if I'm if I'm reading a document, if I can get an audio, I like to be listening at the same time, reading. And then I've been going onto all these free sites online to convert a PDF document. But then I discovered that actually if you have Office 365, you can actually read get it to read the PDF document to you whilst you read in it. So you're going to have to open it up from your folder. For example, this one I called activists. That even though I called it that, but there you go. And right here it says Read Aloud. Now, you're going to discover it because I'm going to play it for you for a minute. You don't discover that when you are reading document with spaces, it doesn't read it quite as good. So for example, let's take a look now. Social ENT REP RAN EUR SIP, pattern changing entrepreneurs and the scaling of social impact. However, as you go to the body of the document, then it reads it a lot better to abstract. This date represents findings from an investigation of pattern changing social entrepreneurs. We examined the efforts of 15 entrepreneurs and sought to understand the factors that enable successful once to scale their social impact. All the entrepreneurs were operating and capital constrained environments and scaling required overcoming funding constraints. Excellent. Now I can do, open up my PDF document right here in Windows and getting read to me. Whenever I once. This is an amazing find, I'm so excited about it. And, you know, for some of you may already know. But I didn't know this until a decade ago and I thought I'll just share it anyway. Thank you so much. God bless this is boomy token.
14. 14. An Example of A Proposal: Hi there. In this video, I'm going to show you a proposal example. Now, here is a real proposal, apart from something like deducted the real proposal that I wrote a few months ago and they actually got the contract. Let's go take a look at it. I worked for churches and I helped them to raise funding for their buildings or for their community projects. And also of them conceptualize their ideas and lots of consultancies that we offer to churches and non for profits now. So take a look at here. I've got a picture of their own church building. This is a picture. It will be a picture of their own church building, right? And then I've titled the proposal consultancy proposal. And the reason why I left that number 2 there was that when it was first written at to go back and change one or two things that they wanted because the proposal was taken very seriously. So I left that there for you. So you know that sometimes it could be a two-step set up, a one-step thing. Now, I've put in the introduction here is why talk about their current situation, the current position. And I kinda make a hint on the problems as well. The turkey situated at membership of, with a strong presence in the local community goes on. Interestingly, one of our recent surveys included a study of community hubs because they want to set up a committee hub. I then did a study around committee hub, so I'm able to leverage that understanding here so they know that I am very clued up about what problems they have. And then boom, picture of the pasta, picture of the person who's going to make the decision right here. Boom. So that person is going to read the proposal and they're going to say, how did he get the picture? I didn't get my picture. What did he use that picture? Whatever. Okay. What's gonna go on is that suddenly builds trust here of suddenly built credibility by putting a picture right there. So I've talked about the problems that they're having on what that It's. So again, going back to the proposal course that I told you about your outline, your position. I'm outlining in right here, that problem. According to our recent discussion, you want to fulfill the following immediate goals. Boom, give it to them. Right? Then I come here where I'm going to talk to them about the way forward. I start talking about the wave forward right here, even though I didn't tighten it. So I'm showing them the packages I want to offer that can help them to eliminate the problems that they have. Here is my premium package. But notice what I've done. I've added a picture of an event that they have done in the church. He up Prof. with that is because I went online, found that events they've done in their charge and I'm using those images right here. I'm talking to them about the payment plan and talking to them about how we can move forward. I'm using another image from the website or from their Facebook page or from Google Images. And I tell them, okay, That's what we need to do. This is how we need to move forward. Boom, Let's go. And yes, I got the contracts. Amazing. This proposal writing works. See you in a moment.
15. 15. Proposal Writing Conclusions: Thank you so much for making it to the end. Yes, you made it. You're not officially ready to start writing women proposals. Now, go ahead and start now, because the more you write, the better you become, please remember that you can always inbox me if you have any questions whatsoever about how you can improve or maybe you thought I could have explained some things better, or you just want some more information to me and I'll get back to you now before you go, I want to ask you for two things. One, please, please, please write a review for this course. Are the other people can also learn and the world can get drowned. Second thing, check out my other courses because you might find other useful courses that you could take. But more importantly, you are now finished. You are now able to write proposals. So get started. Don't wait to get started right now. And I look forward to your success a season.