How to Successfully LAUNCH Your Book on Amazon KDP

1. How to Successful Launch Your Book on Amazon KDP: Hello and welcome. My name is Ronnie and thank you very much for joining this course on how to successfully launch your book onto Amazon kVp. Now my journey started back in December 2019, and since that time, I've sold in excess of 100,000 copies. And I've also become a bestselling author across several different platforms and marketplaces, including the US, UK, Canada, and Australia. Now what I wanna do in this course is bring together all of my launch strategies that are used for my books. Now there have been plenty of mistakes that I've made over the journey. But what I've done now is create the blueprint that I can show you that I use personally to launch all of my books. Now the first 30 days of launching on Amazon KP is critical. So this blueprint will show you the steps that I take and the steps that you can take to launch your book successfully as well. So in a moment, I'm going to go through the contents of the course. You'll be stepped through all the critical areas and I can show you the blueprint that I use. So let's show you the contents right now. So this course is split into four key areas. Firstly, the introduction, going to introduce you to the course and why developing a book launch strategy is so important. Section number two, the planning and preparation. So what are the seven key elements that make a great book launch? What about tailoring your launch? Each book requires a new unique approach, so we'll discuss that. Then I'm going to be looking at planning and preparation and the steps I take in preparation to launch, then budgeting and financial cost of launching a book. Then we look at book promotional sites. So what are some of your options? In section three, we look at leveraging your launch. So we're going to investigate Amazon advertising and how we can use Amazon advertising to boost your visibility. Then we'll look at using social media to your advantage and then obtaining reviews and gaining that critical social proof section for applying what I teach. So I'm gonna show you my exclusive book launch strategy. Then I'm going to show you how to build a book launch team. Additional marketing strategies, post-launch, the 12-month book launch for long-term success. And then finally developing your own book launch strategy and template. I'm really looking forward to showing you the steps. I want to be able to help you to successfully launch your book on Amazon kVp. With this launch plan, you'll have a much better understanding of why you developed it launch plan, why it's important to do the steps and what she can do to make sure we give you every opportunity to sell and to become either a brand new, new release, a number of new release, or even a best seller. So let's get into the course right now and stop less than one. 2. An Introduction and My Book Launch Success: Hello and an official, welcome to Lesson one of the course. Thank you for joining me. And again, I really appreciate you choosing this course to help you with your book launch strategy. Now, in lesson one, I'm going to go through a bit of a history about the success that I've had. And also how I've managed to evolve my book launch strategy and the blueprint that I use to maybe allow my book to have the most success it can and get the most exposure it can. To help the algorithm of Amazon pick it up and show it to more customers. As we know, the more customers see your book, the more likelihood you're going to get sales, the more likelihood that Amazon will lift your book, so it does get visibility. So let me show you a few of the books that I've had success with my launch strategy. And during this course, I'm going to show you a book that I've recently launched and why. What I'm teaching you is always working, why it's going to work for my book, and why it can effectively work for your book of different kinds of books that you're creating. There are different strategies that we can implement. But if we can come up with some similar tools and similar ways that we can launch your book, then there's no reason why you can have success as long, as long as the quality of your book is evident to customers. Because you can create a great launch strategy. But if your book isn't going to resonate or solve a problem For a customer, then regardless of how good your launch strategies your book may not sell. So that's where a combination of having a great book or high-quality book that addresses the customer's needs or wants. Combining that with a great launch strategy that you follow a process and system with. In combination is really effective. So let me show you a few of the books that I've had success with. And then we'll move on to lesson number two. Having published over 300 books on Amazon, kVp, I've certainly learned a number of lessons about how to successfully launch and publish. But when I first started, I wasn't even implementing a proper launch strategy. And those books really have just died, a slow death, because I didn't give them the appropriate launch that are needed to make sure that they are visible to customers worldwide on the Amazon platform. As time has gone by, I've been able to refine that process, work out what strategy works, what things don't work. The different step-by-step blueprint that I find effective. And that's what I want to teach you. An effective strategy that she can tailor yourself to create a great launch strategy for each book that you create. And that's why I'm a big advocate of taking things slowly when it comes to creating books for Amazon, kVp. There are a lot of people that do try and publish many, many books on Amazon. Canopy and ice initially started like that. It was a race for volume rather than quality. But as time has gone by, I've really found that the more time I take to get the launch strategy right and the quality of our book writes, the better it is for the long term. So let's have a look at a few of the books that are launched that have really had great success and continued to have great success across different global distribution areas such as the UK, Canada, Australia, and the United States. This is just a small sample selection of a few of the books that have either received a best-selling tag or a number-one released tag. Now those tags are important and I'll cover more about that as we go into the lessons. But what you can see is that these books of, received some great reviews. And also as time has gone by, those books he continued to sell because I've had either a number one new release, a bestseller, and I've got to social proof. But this is just a small selection. What I do want to show you is one of my newest releases and how they implemented this strategy to really make that a great launch and to be selling lots of books. But this was just a bit of proof on to show you some of the success that I've had with my launch, just to give you comfort that or know what I'm talking about. And I know I can help you with the launches of your books. So now let's get on to lesson number two, and let's get a little bit deeper into how we can create a successful launch strategy for Amazon canopy. 3. Why Develop a Book Launch Strategy: Listen to why develop a book launch strategy. One of the key things RC, that causes people to have a book that doesn't go well, is that they don't realize the importance of prioritizing the book launch. Consider it this way. When you create your book, That's the 50 per cent mark. The remainder is your book launch. Yes, you put a great deal of effort into creating your book, but no one will ever know about your book unless you market it well and you launch it well. So that's what I'm here for is to help you and guide you through those steps. Now in the next lesson, I'm going to be covering off five critical reasons why the book launch process is just so important. Now why are limited to five? Well, it's going to be easy for you to remember and to implement. If I was to come up with ten or 15 reasons, you'd probably forget most of them. But by reducing it to five and phi are the important ones that helps you really to apply them with your own book launch strategy. I've found that if I launch a book well, then the long-term success of that book is so much greater. I see people create some amazing books, but they fail to create a launch plan that will give visibility of that book. And why I spend so much time and effort creating that book if you're not going to launch it properly. So let's get into lesson number two, where our highlight the five critical reasons why a book launch strategy is just so important. 4. The Key Reasons to Develop a Book Launch Strategy : And welcome to this lesson. As mentioned in the last lesson, I wanted to highlight what the five key reasons on why the book launch process is so important. So let's stop those five right now. Number one, you want your book to rank for customers search terms and keywords. When a customer goes and types into the search bar, you want your book to appear at that time. Now your book wince first publish may not appear until page 2025, 30, maybe 35 pages away. How can you get you a book to elevate itself and to maybe even appear on page one. Well, that's where the launch strategy comes in. We need to try and get our book ranked as quickly as we can. So at some stage in the future, when we start to dial down the advertising, your book will continue to appear in part on page one, possibly page two. But we really want page one. Because like many different online platforms, if you're searching for something, you rarely go beyond page one. So you need your book to feature in that space. That's why we want to get a book ranking very quickly for search terms, which is what you might talk if you had a book about learning to gather for beginners and a customer was to type that into the search bar, like we got down below there. You want your book to appear. Either learn to garden or learn to garden for beginners or beginners gardening book. You want your book to rank for those particular keywords. And that's where our launch strategy comes into play. Because what I'm going to teach you will help you book to appear at that point in time. That keywords. You may even need to put the right keyword in your title to help your book get ranked. But when you also do marketing and advertising, you also need to include those specific key words in those tasks and in those marketing targeting programs so that your book can appear. So that's number one. When we launch our book as quickly as possible, we want to have book to be featured on page one and to be visible when customers search for particular words that we want our book to be shown for, and they need to appear at that point in time. So that's number one, why a book launch is just so important from the very beginning. The second reason why your launch is so important is because you need to develop social proof. Social proof is something that really allows people to have comfort in numbers, knowing that other people have tested and tried your book or your product, e.g. and I are giving it the thumbs up, beginning it a good rating, they giving it a good review. I know that if I'm searching for products on different platforms, if it's got strong reviews and positive reviews, are much more likely to purchase that product, something which has no reviews at all. Therefore, people like to see social proof and you'll launch strategy needs to incorporate social proof. You need to develop social proof as quickly as you can. And in the lessons that I'll be providing, I'll be talking about how to attract social proof your book during a launch phase. So that is number two. Developing social proof for your book is going to be critical, too big to get more sales and to get them quickly, which ultimately helps your book rank better for those keywords. So that's number two. So what's the third reason why book launches so important? Well, it is because early sales will trigger the algorithm of Amazon to take notice of your book. If you generate sales, Amazon loves it. If your book is general, generating no sales, they probably won't take too much notice of your book. Amazon being they don't market your book for you? Yes. They might be a period of maybe a week, may possibly two weeks, where they might give you a bit of an opportunity to prove your worth on the platform. And they might put your book on page one, page two, just to give it an opportunity to put in front of us and customers to see if it sells. Now, Amazon loves books that cell. Therefore, if your book is selling and you're increasing your sales, then the algorithm will pick that up. And Amazon wants to make money. Therefore, they are attracted by books that cell. So what you do want to attempt is as you launch, you want to gradually build your sales. What you don't want is for your sales to go up quickly and then just drop off. And then maybe just have a few sales. Over the first 30 days. And I'll elaborate more on this later, is that you want consistent styles, but growth in those consistent sales. So by day third, you should be hitting the highest sales Mark, not by day three, you need to make sure you have a consistent sales growth strategy and plans on your launch. So that's number three. You really want early sales to attract the algorithm and trigger it to look after your book, to put it on page one when customers are searching for or searching for particular keywords that are in your title or your subtitle. The fourth reason why our launch strategy is important is because you need to think of the long term. The sales of your book are important for the first 30 days. And if you get that right and you consider your long-term proposition of your book, Let's just say five years. Then if you can invest time and effort to get things right for your launch, it will come back to many, many times over. In regards to sales and profitability of that book. If you focus hard on those first 30 days, 60 days, 90 days, even first 12 months. Those days, the important days to begin with, we'll give you long-term organic sales. So that's why it's important. If you launch a book and you don't do anything about and then think three months down the track, look, I'm not getting many sales. It is very hard to rejuvenate and bring back to life a dead book. So make sure that you spend your time and effort and sometimes money to get your book rent early. And again, we'll be talking more in length, length of this in later lessons, but that's number four. And finally, gaining Amazon badges in the early phase, launch phase will significantly help book sales. If people see a bestseller tag, a number one new release or an editor's peak batch. They are attracted to that. Amazon know this. They will attach badges to your books, particularly for new releases. If you can get the most sales in your category, then you get the number one new release tag. And nice attracts customers that will help your styles in the initial phase and attract the algorithm to what to lock your book. So that's why you'll launch strategy is again important to get that tag because the number one new release tag only lasts approximately for the first 30 days of your book going live. You're given a small window to get that batch, to get the number one best seller badge is even tougher depending on what your niche is. Now, I'll show you a book that I've created. It is in a very tough niche where the number one best seller book, I think he's ranked about 600 in the world, amazon us. So i'm, I'm really going to find it hard to get a number one best seller. But you'll see the strategy used to get a number one new release that is now helped that book to achieve an average of 19,000 or 20,000 as an Amazon rank, which these enormous, considering there are millions of books on Amazon. And the consistency of that book is now being demonstrated by the work that we're putting in as part of your launch plan. And it'll be again elaborating more on that during this course. So that's number five. Your launch plan helps you receive different tags, different, different recognition of your effort. And therefore, that's recognized by customers because they want, they sell books, they want, number one new releases, they want editors peaks. So that's why it's important. Therefore, I wanted to finish with this final point. The first 30 days are critical to your book launch. It's when you make the most of your efforts to get your book in front of as many customers as you can. It's when Amazon will take notice of your book. It's when you can start getting your book ranked and a different search terms that customers are looking for. I can't highlight enough the importance of the first 30 days. You really need to do what he can to generate those consistent sales, the build over time during that first 30 days. And we're going to be implementing different strategies during those first 30 days to help boost your books recognition to Amazon and to put it in front of more customers more often so you can get those consistent sales. Let's get onto the next lesson. 5. 5 Key Elements For Your Book launch Strategy: Welcome to this lesson, the five key elements to support your launch. What I wanna do in this lesson is to run through these five critical elements that will actually help you upon your launch. Now, what I wanna do is ensure that you're aware of those key things. What will help you to sell more books during a launch? What will attract customers? What will allow you to get those critical sales in the first 30 days? So let's look at those five elements now. Number one, uh, well laid-out, structured and easy to implement. Launch plan. You need to keep it simple. If you try complicated than you might start to miss things. A launch plan shouldn't be overly complicated. There are some key things you need to include in it, which I'll show you during this course, that will allow you to follow day-by-day, a structure that needs to happen. Now you need to be active within the launch process. You can't sit back and let it all be automated. You will need to be proactive. You will need to be doing things every day or every couple of days to make sure you keep that momentum happening. So let's keep our plans simple. Let's make sure that we can follow it nice and easily. Number two, you do need an appealing your professional cover. Without a professional cover, you're unlikely to have customers drawn to it that will make them want to click on the book and have a look into what the book really provides them. Is it going to be solving a problem, helping them with an issue? Is it gonna be a gift book? Is something that really need to use to be able to progress. So that appealing book and I'm sorry, appealing and professional book cover is a critical component. So that's why it is positioning number two. Number three, but needs to be well formatted in tossing and have any tossing book description. So particularly when you're using Amazon advertising, if a customer clicks on your book, they liked the cover. But the description doesn't draw the mean, doesn't give them a reason to buy your book, then you're gonna be spending my money on marketing that you don't need to waste. So we need to make sure that you have your well-formatted and enticing book description that really draws in the customer, wants them to purchase it. And again, that will really help with your launch because we, as we said earlier, we'd need as many sales as we can, particularly for those first 30 days. Number four, we need a strategy to gain and attract reviews. Now, your first 30 days, you should be really trying to get maybe 20 to 30 reviews if you can. It's not always going to be possible. There's a lot of work that goes into helping to attract reviews. And we need to make sure we do reviews in the right way. They need to make sure we need to make sure they meet the terms of service of Amazon. And we need to gain social proof from different ways, whether that be reviews, whether that be through social media posts, with that, even be interviews that you might conduct on podcasts. Whatever you can do to attract reviews or check that social proof is another key element to your launch strategy. A number five, we need an allocated budget. But for those that don't have a budget available, I'll also provide a free launch strategy later in the course. But when we have our budget, we need to have that allocated so we know what our spend is going to be over the next week, two weeks, four weeks, even up to three months. Remember, if you're using Amazon advertising and I'll talk more about that later in the course. It's actually okay to break even or even make a loss. For your book earnings and the first 30 to 60 days, you need to think long-term. And so those were the five key elements to support your launch. Remember, you need to make sure that you've got a great book cover and enticing book description. You've got your budget allocated. You're looking for social reviews, and we're doing whatever we can to make sure that we're supporting our launch and making it simple. We don't want to over-complicate it, need to keep it simple so we can then replicate that strategy for every other book that we create. 6. Tailoring Your Book Launch: Elements of your book launch may differ depending on the kind of book that you have. So in this lesson, I'm going to be talking about tailoring your book launch depending on the kind of book that you have. So let's look at the different kinds of books that could impact the way you launch your book. Now you may or may not be familiar with some of these terms. We're looking at no content, low content, high content and different other formats, e.g. a. Books. Now, no content books, no content of books like notebooks, where it's just like on paper, blank paper in them. It might be something very simple, local learn like a child's learn to write a book with nothing in it, just lined paper so they can learn how to rock correctly. No content has a different launch strategy compared to low content. Low content being books that would contain more information might be a children's picture storybook with maybe a maximum 500 words. Low content books cover quite a big range. It could also be coloring books. So no content is when you've got a lot of this line. Pages are blank pages. Low content is when there's limited rioting. And they might be more illustrations, photographs, pictures, those sorts of things within your book. Then we move to high content. High content involves books with a lot more words. So your typical novel, it might contain 15,000 words. It may contain 150,000 words. They're more high-end books. And the way you launch will definitely change if you were to do a no content book. So we need to think about tailoring our book launch strategy depending on the book. You could also argue that there's a change in your launch depending if it's fiction or nonfiction. If it's just an e-book version of your book. So let me try and highlight what I mean by these different kinds of books. So that when you do develop your launch strategy, you're considering the different elements of these books moving forward. In a very quick look at these might be high-content book, which is your novel or your self-help book. While content might be a children's picture storybooks, and you'll know content might be a primary composition notebook. Let's identify what could influence your launch. So if you have an e-book version, if you have an e-book version, it's actually a lot easier to develop reviews because you can send a digital version of your book to reviewer to provide an unbiased review makes it much, much easier than having to organize a physical copy to be sent to someone for an unbiased review. Be the length of your book. So when you're again trying to get reviews, if you have a 30,000 word book, By the time I review rates that book and provides that review. It might be a much, much longer. It could be a number of months before they get your view back to you. But if you have a low content book, that review could be done within 15 min. So that will also determine your launch and how you do that launch. The different language you might have is adjusting English isn't in a variety of different languages. Is it a book that's only in Spanish that might impact your launch strategy as well. What about the country you're launching from? You might have a larger audience if you're in the United States compared to a smaller country that you might be part of or your residents, your resident from. And you're trying to launch. You need your preparedness as well to invest in the launch. So how much time do you have? How much money do you have to be able to help with the launch? You have any contexts? Are you well-connected, enduring, or through your social media platforms? How prepared are you to invest your time and money and effort to launch your book. Then finally, the type of book you have, as we mentioned on the previous slide, is it a low content? No content. High content isn't an e-book. Even the bonding type could change it if you have a different if you have a hardcover or even a paperback compared to an e-book, those can be minor things that can have a play their part in your launch. So they're the kinds of things that could influence your launch. And therefore, you do need to tailor each of your launches depending on the kind of book that you have. It. So it comes down to these, There's a variety of methods, but you choose what is best suited to your book that will give it the best potential and opportunity to sell and get reviews on Amazon. I'll be showing you a very simple blueprint and a step-by-step process that I use for my books. But you might have a very different book and you might need to slightly adjust some of the steps depending on your book. There's not always going to be a one size fits all model. And they shouldn't be because your books are unique. And every book is unique and every market and a different rate of that you have the different niche that you might have. So someone that locks books about the history of a country that launch will be different from if I'm releasing a children's picture storybook about visiting the beach. So when you think through your launch and when I show you the steps that are taking the mass strategy, you just need to think about how you may need to adapt your strategy depending on the book that you are creating and launching yourself. 7. Planning and Preparation For Your Book Launch: Planning and preparation. The steps I take in this lesson only get this a little bit more practical. And we might skip ahead a little bit just to the steps that I personally take to make sure that I'm organized for my book launch. Now, I am quite an organized person in nature, but I want to try and help to demonstrate what steps you should be doing to prepare the best you can for your book launch. There's a number of different steps that I take. Now pretty much go through a tick a box, and make sure that they're all completed in order. So it's nice and easy to follow. As I mentioned, lesson back. We need to keep our process simple. I want to create this blueprint so that anyone can really grab that blueprint and go, Okay, these are the steps that are needed to start to follow. There might be a few small and minor adjustments that you might need to take. Again, depending on the kind of book they are creating. But overall, I'm hoping that 70 to 80 per cent of this blueprint can be used to effectively across any book that you create. It's the strategies that are going to help you. So I'm going to show you the steps that I take to get myself ready and prepared for my book launch. Let's get into it right now. So these are the five areas that I really focus on and get organized with when creating my book launch. Number one, or create a simple spreadsheet from negative five being five days before launch to plus 30, 30 days from the launch day of foreign relevant keywords. And this will assist with my marketing on that, map out my goals. For the first 30 days, what do I want to achieve? And this keeps me focused. And before I developed my mock book covers and other marketing information. On the next slide, I'll show you how to, where to find the best place to do your mockup book covers. And number five, I have my book loaded and in draft mode on Amazon kVp, that's important. So I upload the book, therefore, are now it's ready to go. I can do my preparation. Then when I hit Go Live or publish, I know that it might take some time 72 h or longer for my book to go live, but I know that I'm prepared for Amazon kVp. Let's have a look about mock book covers. I use book brush.com. And here's an example of a book cover that are created for a different course about I'm creating standard book cover designs. And it's simply book brush.com. And you can create free mock book upside this one. So it's a great way of doing it. Let's have a look at developing your launch plan and the checklist. Again, this is a practical part of the course. All you need to do, and I'll provide a template at the end of the course. But what you need to do is create your simple launch plan by using a simple checklist like this. So let's start with minus five days. Just hear that amount b minus four days. And then day one, that's the day the book goes live. So they might be quite a few different things I need to action on day one. And again, I'll go through this in later lessons, day to MRP, a couple of things into action day three, all the way through today 30 and then ongoing for the first 30 to 45 days. They were not completed that action, I'll take it off and that will just help me to be organised. Know what tasks I've got remaining as well. As mentioned, I'll walk you through this process in later lessons. But I wanted to introduce this concept to now because this is how simple I want to make it for you. I'm going to have a structure in place that you can easily follow tick off and you can create yourself. I don't want this course to be something where you completely reliant on a software program that you need to utilize. As simple as a spreadsheet is as simple as your, your launch plan needs to be. And that's what our main focus will be on this course to keep its simplified, but very, very effective. 8. Budgeting and the Financial Cost of a Launching a Book: When you're launching your book, there is going to be some cost, whether that be cost of time or money, your effort. So there needs to be a consideration towards what that might look like for you. In this lesson, I want to talk about your launch budget and the financial cost of launching your book. For those of you that do have an allocated budget, then I want to talk specifically about how that's going to impact you. But for those that don't have a budget, then I'll also outline what extra things you will need to do to ensure that you can gain traction to get your book signed by customers. By having a budget, you will significantly help your process. And you have a distinct advantage compared to other people that don't have a budget. So personally, I think it's important to have a budget. And remember, as I've said, anything that you invest in your launch will help for the longevity of your book and consider it as an investment and not an expense. Therefore, what are your budget considerations? Do you go for the free or the paint method? So let's identify the paid method. If paid expenses could be Amazon advertising, they might be social media advertising. You might have book promotion sites that you decide to use. There might be book giveaways, so that could come at an expense. And there might be other things that you consider are important for your book launch that might cost you some money. Let's look at the other side. If you decide not to have a budget for your book, watch, if free, you'll have no expenses, but you will have to significantly increase your output to generate the exposure to sell books. Number two, what are you saving money will ultimately cost you in time. So you need to weigh up what is more important to you. And if you will gain exposure required, for Me, Time is money. And you've heard that saying before, if I can use different platforms to accelerate the opportunity for my book to get exposure, I'll take advantage of that. Because the effort that I need to put in to get that exposure without using paid advertising is going to be extremely hard. So even if it was a small budget allocation, that's better than not having a budget at all in my situation. But starting off L. So do understand that people have limited budgets when starting its while. Also want to provide a free method. But just know that it's going to take a lot more legwork to get the same exposure. And in some instances, you will never get the same exposure. Because if you're using Amazon ads, you might get that book in front of 100,000 people. But to do the same for free, We'll be a big, big challenge for you. So what do the expenses look like when you're launching your book? Well, on Launch, let's call this cost neutral way. You're just about to launch. You haven't spent anything at all. What you can expect compared to the book sales is that it's going to be costing you perhaps more than what you're getting back in regards to book sales. So you'll have a bit of a downward trajectory over the first 30 to 60 days as you try and gain that exposure. But you're spending money on advertising, marketing. What I tend to focus on is any money that I do get back from sales on reinvesting that back into my marketing, my advertising, I find made $200 in my first month of book sales for Amazon. I would then use that $200 to bring this back into marketing for the next month. Just to try and continue to get that traction on knowing the long run, it will come back many times over. And it's very, very hard to think that way when you're seeing a couple of hundred dollars, maybe more being spent on marketing and you're not really seeing profitability. But over a six month, 12 month period, that will start to come back. But it's just that initial stretch that you need to make. So you might make a loss in the first 30, 60 days. But then as the marketing becomes more effective, your book gets better ranking on Amazon, more exposure. And you might even pull back the advertising just a little bit or make sure you're optimizing, which we'll talk about during the Amazon advertising lesson. But you'll start to see an increase. And from 90 days, if you're using the right strategies, you'll start to see profitability within your book. And like any business you do need to invest in your marketing and advertising. With many businesses, I start up, they've got a great product or a service, but they fail to do that. Marketing and advertising get that exposure. And I know that I don't buy anything. If I don't know about it. The best way is to make sure that you're giving your book every opportunity. And that is through the marketing advertising. Again, you can use some free strategies to get some exposure. But it just might be as broad and across as many customers as you would if you were to have a budget allocated for that. 9. Amazon Advertising - Boost Your Visability: Welcome to this lesson with a focus will be on Amazon advertising. Amazon provide a platform called IMS or Amazon marketing services. It's also known as Amazon ads. Now there are some key benefits of using Amazon ads, and I'll cover that in a moment. But it's important to know that this platform is one of the key strategies that I use for my book launch process. Now, if you want to register your account with Amazon advertising, let me just go to the next page. You can simply go to register via advertising.amazon.com forward slash register. And you can set up your account if you're not sure how to find it, just Google, Amazon advertising register and it will come up. Now, you can register your account. What you will need to do is set up a way for Amazon to charge. So that might be through a credit card. You need to provide some details and you need to be O2, um, have funds available so that when Amazon do charge you, the funds are available right there. Because if they're not, then the Amazon ads will just stop and neck can really significantly impact your ability to launch your book. So you need to make sure that you have funds available for. Now if you haven't had much experience with Amazon as before, and you'd like more of a masterclass around it, then you might be interested in a corset of credit about that. And I'll provide a link to that later in the course. And this is the thumb now, and you can find that on this platform. So if you want some more information about that, please go and utilize that. This course isn't about Amazon advertising. It's using this strategy of Amazon advertising to help with the launch of your book. So just check that out. If you want a much more in-depth insight into Amazon advertising, it's the kVp marketing element of your book launch and why use Amazon ads? Well, firstly, they can drive initial sales and as we know, and I keep going on about it, the first 30 days is just so important. So if you can drive sales from marketing to our book, that's gonna be really important. Your Amazon advertising will increase the relevance for your keywords. So because the Amazon ads platform is completely linked to Amazon with canopy or with Amazon as a bookstore. Then when someone searches for a particular book, your book will feature as part of a what they call sponsored ad. And no other platform will allow you to do that directly with Amazon. If you want to market your book through another social media like Facebook, you would need to assume that someone has an Amazon account. So they click on your link which have been taped them to Amazon, which would then, you'd have to then buy the book from there. But by using Amazon ads, it's direct link from the customer who's already on the platform, who's ready to buy it right there. And then the Amazon ads can help therefore increase review's due to sales and also not getting East direct to the Amazon customer, as I've just mentioned before. And that's why I like it, because it ease that directed link and I'm not having to get a customer to go through several different processes. First Pharma book, have an account and then to proceed through the payment. It is in front of them, brought there. And then and that's why if we can make that shortcut for customers, it just makes it so much more efficient. So what I wanted to do is provide you with a bit of a case study, the first 30 days of marketing and what that might look like. Now, I had experienced with Amazon add, my experience may be different from yours. If you haven't had much experience using Amazon ads. If you've used them a lot, it might be actually quite similar to these, depending on the kind of book you have, the amount you're spinning, a budget. So this is the first 30 days of a book that I've recently launched. I've had $1,438 in sales of spent $503 US dollars. And I've got what they call an icon. That's the, that's the spin versus your sales, and that gives you a percentage. So about 35 per cent. Now to make it cost neutral, it all depends on the price of your book as well. And then what that looks like. For me, I need to probably get it to rant about 30% a cos to be what we call cost neutral. I've had 207,000 impressions and 144 orders over that first one. I did initially have four campaign setup. I have turned to off just because the a cos wasn't where I wanted it to be. But the other two campaigns, I've continued to run from August 22, 2022. And you can see the performing quite well. And that's why you can sort of see what can happen during this period of time. There are lots of dips, lots of peaks, and you've just got a rod at the average. That's what we're looking for. You don't want to look anything really under 30 days in regards to the range, you don't have seven days because sometimes things can happen a lot. Data can be delayed coming through. So you can see my icon is slightly going up. But you can see here it also sparked and then dropped significantly. And you have these throughout your first 30 days until you start getting more of a pattern of behavior. But that's a bit of a case study for my recent book. And you can see that by generating 144 sales, that will really help with its ranking to get a guy on Amazon. So they locked the book and they will help promote that book because it's generating sales. There are different kinds of what we call a campaigns that we can set up within Amazon ads against. This is not the course to go into great detail how to setup ads, have to optimize Amazon ads, had to create everything in need to. But if you didn't eat that, I've spoken about what I have that can help you with that. But all I want to highlight some key features of Amazon ads. So you can have autos. An automatic campaign with Amazon really choose the different keywords categories that they want to put your book in front of. And then you can actually choose your own keywords. So you can have a broad keyword, phrases and exact keywords advertising. So there are many different options. Again, it's probably another 2 h worth of content to really highlight the key features of Amazon advertising. But I just wanted to highlight that to you that there's some of the key things you need to know about with Amazon EKS. Therefore, what are the key points that I want to highlight regarding Amazon advertising? And how can this really help you with your book launch? Well, the Amazon ads will leverage the largest online retailer in the world. If you can use the power of Amazon ads to boost your book, it relevant keywords get more sales, get more reviews, then that is a great benefit and long-term investment for your book. You can sit up advertising cross multiple countries. So it's not just a focus on United States. You can set up ads for Canada, for the UK, for Australia, for spying, for Germany. I think in total is about 12 different countries you can sit up Amazon ads for. So if you had a book that you translate it in a different language, you can advertise that book on those platforms. Marketing your book will be the key driver of sales. Need to get those. It's happening fairly quickly. You need to spend money to get those ads happening or starting to get traction. And it will definitely be a key driver for you. And this is certainly not a set and forget system using Amazon ads because you're spinning money. If you're not optimizing, which means you're removing keywords in your campaigns that are not effective. And try to adjust keywords that are working for you. If you're not doing that, you'll spend can get out of control. And that's my last point, the warning there, you can spend your daily budget very quickly. So Amazon ads permits you to set a daily budget. And off I go back a screen, you can see that I've got daily budgets here for $5, $10, $6, and that last one, the daily recommendation is $25 US per day. So that would add up very, very quickly for spinning that. But I am getting some traction. So at the moment I've got it set for $16, but I could adjust it if I wanted to. Before the key points of this lesson to highlight the importance of using Amazon advertising for your launch strategy. They are going to help you as long as you select the right keywords are relevant keywords for your campaigns. Again, that's in the course of golf. You need to make sure that you're setting budgets that are realistic that you can afford. You need to ensure that your cover and you'll description and good because Amazon ads won't be effective if you don't have a very good cover because customers aren't going to be clicking on your cover. Two, then proceed through to read the description into purchase the book, the Amazon ads, like that. Very first lesson where I spoke about those five critical things you need to consider with your book launch. And that includes the book cover and the description. And that's the same reason why people's ads on Amazon advertising are not effective because they'd not including those key elements. But Amazon ads is almost the number one thing that I take advantage of when I'm watching my books. So make sure you investigate. Amazon adds further if you haven't had experience with it before. 10. Using Social Media to our Advantage: Welcome to the lesson. In this lesson, I'm going to be discussing the importance of social media and the role it plays when launching your book. So when it comes to social media, what can we do to take advantage of the social media platforms to help bolster our book sales when we're launching. Now I use social media in a variety of different ways. Some platforms I'll find a more successful than others. But it also depends on how well connected you are, how often you use social media, the kind of audience you have on your different social media platforms, the relevance to the audience. You don't want to be promoting. Children's picture storybooks. If your audience is more business and you've just got to be very careful on how you do that. I'll explain more in the next few slides that are present. But I do find that we're in a very fortunate position where we've got a lot of different social media platforms that can be leveraged to help us with ebooks sales. Some of the platforms you might be very familiar with, other channels or other platforms that you use. They might be a YE can use those to help with promotion, brand awareness, and getting more sales in your first 30, 60 days, even 90 days, or even over a 12 month period. So it does depend on your experience? I've probably not utilized social media as much as I should. But it's not to say that I haven't had success by using other ways of marketing my books and leveraging even Amazon advertising to sell the books and to make sure that I'm taking advantage of Amazon providing that platform. But this lesson is more about the social media platforms. So let's get into the slides right now. The way that we can use social media is incredibly powerful. And that's my first point. Social media sites, not all are very powerful component or the book launch. Many platforms can be used to promote for free, which is great for Independent Authors. And these sites can help boost initial sales and also gained reviews. So in combination, all these things are gonna be really important for us, for our launch. We need to use this to our advantage to make sure we can get as many sales as we can, as much exposure as we can. And the reviews are going to be really important for us. So we can leverage the sites to do that for us today, for how do I personally use social media? But as I mentioned in the introduction, I'm probably not as good at social media as many people are. I'll try to use it as much as I can. So I have a YouTube channel, I've got subscriber list, and I do use platforms at that do help promote my books. Although my audience has changed a little bit since our first data publishing books to where I am now. When I first started publishing, I was doing a lot of self-help books, long form books, habit development books, journals about business development. But as my journey has evolved of now, move more towards children's picture storybooks. So therefore, the audience that are started with at the beginning, which I started to build my social media platforms on, isn't really suitable for the books that are now creating. It's an interesting place to be as you try and change your audience. But if you want to start fresh with a new brand, you can do that. And you can do that for free, which is, which is fantastic. So what sites do I personally use? What impacted they had and are they valuable to me? Remember, every one of us have different kinds of books, different niches that we're creating. So what platform may work for me, may not for you, and what might not work for me. It could work for you. It's about picking the right platform that will engage your audience the most. That will also help direct sales back to your books. Because we know the importance of getting those initial sales. And if you plan to use a free launch strategy, then these platforms are the ones that you probably need to leverage the most. E.g. doing Facebook posts, creating YouTube channel, putting things on LinkedIn, on Instagram. You might have a Twitter account, whatever it might be. But how do I personally use them? Let's go to the next slide. I usually try and run Facebook ads for the first 14 to 30 days. And Facebook ads can be hit or miss. So it's hard to determine the success of your Facebook ads sometimes. But I do feel that if you've got the right kind of book and you can be strategic with your audience, then that can definitely help. But you just need to be careful about how you determine the success if you get a number clicks on your link. But then how do you know if they've actually purchased the book? So it's a hard one. But again, I do use Facebook ads too, generate some initial sales or help get exposure to the book in the first 30 days. Linkedin, a post about the book. You could do that, but it depends on your connected audience. So as I mentioned before, when I first started, I was doing a lot of longer-form books, business books. And the audience I have now is different to what I had previously. So I'm just very mindful of placing posts on LinkedIn that might not be suitable for my audience. Google ads, I've tried them before, then worth using if you're familiar with them, that can really help. And if you can get the algorithm working for you and get your book training, if you can help get keywords that are going to rank for your Google, then that's really going to help. And that's what it ties in with YouTube as well. Because, because YouTube's owned by Google. If you run, if you create a YouTube channel and have different videos, then Google will pick that up as well and place it. Hopefully on page one. Instagram. I don't use Instagram much, but it is amazing for brand awareness and book awareness, difficult to determine sales conversion success that I've found. But again, I'm not great on Instagram, but I do have friends that are in self-publishing that you use it absolutely to their advantage. Sign with Facebook if you wanted to credit Facebook group and help self publishers. And then you can tie in the development and creation of your own books. And you can even mark at your own books. You can have private groups that will definitely help. Then finally, YouTube. So you can create a channel for free and can be very powerful. However, I've gotta, however, though, I have seen instances where self-publishing books up and talked about how that created them. Then there's been a huge swell of people that have jumped onto that knee. Sure that those keywords and just made it impossible really for many books do well because it's just smothered with different books of the same books in that nature, all those keywords. So I'm always very conscious of that. And yes, you want to market and promote your book. But you just need to be mindful of the audience that might be watching it you think. But I always think if people want a copy or try and replicate my books, well, Amazon will pick that up and then they market their account terminated. If I say any books that are similar to mine or very close to mind with Khafra covers or content. I will absolutely notify Amazon about that and let them determine whether that is a copyright infringement. So yes, it's just a thing that I have and I'm very conscious of people copying content, but also I'm also wanting people to know the success that I've had. How are creating. So you can learn from my mistakes, from our successes. So that's important too. So that's sort of, I ran up of maybe the top five or six different social media platforms and the way that I use them, Let's just quickly go to a talk. I spoke about Facebook and running ads. And so I've just, I've got my dashboard that I create my campaigns with. And this is the dashboard that you would have for creating your advertising through mesa or Facebook, through the dashboard for the campaigns. Now, as mentioned here are usually around one to two heads for the first 14, 30 days to bolster sales. And then I may consider a third Facebook ad, depend on the success. But as mentioned before, creating ads and determining success can be quite challenging. If you're going through your budget very, very quickly and you're not seeing many sales come through on your Amazon dashboard, then maybe it's time to switch them off. But I usually allocate 50 to $80 per campaign and run it sort of 10-14 days per campaign. I usually find that that's enough to sit at home and if it's assisting with those book sales, and I can see those coming through from my kVp dashboard. Although results can be delayed on your dashboard. And usually it's when they're distributed that you see the results or the sales on your dashboard for Amazon. So it is a hard one. Whereas I know that if I get onto my dashboard for Amazon ads, I can see the success that I'm having. Again, even though there might be a 12 hour delay or eventually do see that success, that those campaigns are having. An arc can limit the budget adjusted accordingly, add new keywords and things like that. So that was just touching base on my Facebook marketing campaigns and what my thoughts are around that. So to summarize this lesson, what I think it's important that you do is list all of these social media platforms you might be familiar with that you are currently connected with. And if they are applicable to the book or the different books that you might be creating, we need to leverage them as much as possible. As mentioned earlier, if you're planning on launching books with no budget or very small budget, these platforms could be critical for you because they're going to be the way that you can gain as much attention to your book to generate those sales. Social media is going to continue to grow. The more content that you create for these platforms, the more beneficial it will be for the long term, particularly the algorithm of these platforms picks up your content and you just don't know where that might reach. It might generate hundreds of thousands of different views that people actually see your book. And therefore, that will help move sales from one book that you create perhaps to another book that might be similar. What you need to do is to list these platforms and be prepared to bring these into your launch strategy. When we talk about that further on in the course, we can start to plan out when you should include, include these platforms, how you might use them, and just make sure you experiment with different ways of marketing or books as well. Because it is about marketing, brand awareness, generating sales, and generating reviews. And the reviews sort of thing is what we're going to be moving on to next. Because social proof, this is so important for the launch your book and long, sorry, in the longevity of your book over months, years. And therefore, that'll continue to generate sales well beyond your launch strategy. 11. Obtaining Reviews and Social Proof: Obtaining a reviews and social proof. In this lesson, I'm going to be covering the importance of this is part of your launch. We can obtain reviews. The difference between a verified and an unverified review, and some important conditions you need to follow regarding your reviews to ensure that you're meeting the terms of service outlined by Amazon. Prioritizing the ability to get reviews and social proof of your books during a launch phase is just so important. The hard thing is though, how do you get reviews if you can't get sales and headache, it's sales. If you don't have many reviews, It's a hard one. But there are different platforms that we can look to use during a launch phase. Again, it will depend on the type of book you have. Say it might be a fiction or nonfiction book. It might be a low content book. It could even be a no content book. Is the book in electronic format or an e-book? Is it only in paperback or hardback? The type of book you have will have an impact on what you can do to get your reviews happening. I will show you some platforms that you can consider using. And therefore, you can try and get those reviews happening much earlier. And I've found that if I can get maybe ten to 15 reviews in the first couple of weeks, it just makes such a significant difference. But reviews, I've had to look into this. And if you had 20 reviews, are you more likely to get sales if you had, rather than having 100 reviews? Will all have had books that have done exceptionally well with only 12 or 14 reviews. And I've had books that have had well over 150 reviews and don't do as well. So the number of reviews doesn't necessarily matter. It's the star rating you have and the quality of those reviews. One thing I would definitely encourage you to do if you were to get reviews. And I'll show you a way that you can do this later on in the course with your launch team. But if you have a photo or a little video that he's attached to review which Amazon permit as part of a customer is rotting review. If you can get them to provide a photo or a video of them looking through your book. That is gold. It is highly valuable and allows customers to see another customer with the book inside the book and what that might look like. So if you can get that, then that's amazing. And you've also got verified reviews and unverified reviews. And I'll show you this in a moment. But a verified review is when a customer purchase your purchases your book and it'll be in orange. And then unverified, nothing's listed is just a review. But I'll show you some examples of this in a moment. So let's get into gaining social proof and reviews for your book launch. Before we start though, I just want to identify some terms of service rules that Amazon have. And also a couple of recommendations for me. Firstly, Amazon reviews, no close friends or family are allowed to provide reviews because I can be considered as biased. You need an unbiased reviews. How Amazon determining if there are framed. Well, I probably got a few different ways I can do that. So you just need to avoid it. And you can have a close family member or a parent, or a sibling or a cousin. Review, review your book. This, they might love it, they might review it, but you just have to be mindful of that. Number two, no one leaves at your address. Again, I don't know how Amazon might do that. It could be through point I'm three now and that shares the same IP address as you. So those couple would come down to perhaps a similar thing. And then now on that could be considered biased when providing a review. That could also include what we call review swaps. You couldn't approach another author and say, Okay, if you review my book, can give me a five-star overview your book and give me a file. I'll give you a five-star. You're not permitted to do books swapping with book reviews. It must be an unbiased review. Make sure that when you do your reviews, you need to make sure you're following those terms of business. With reviews, you can stop by getting organic reviews, 100% organic. So what do I mean by that? When someone purchases your book, you will get what they call a verified purchase. And that will show up on the review and I'll show you some examples in a moment. This is one that I had for my habits, switchboard. And this person, Matt, purchase the book, provided a review and therefore came up with verified purchase. I've never met Matt before. He purchased the habit switch and he's been able to provide very commonly a review for that book. There's a verified purchase or verified review. Reviews can also come through what we call a launch team. And I'll expand on this later in the course and how to develop a lunchtime. But D. J. Christiansen, he provided a review for my book. I've never met DJ Christiansen before at, but he was part of what I call a launch team. And he's acknowledged the received an advanced copy for free from the author and enjoyed immensely. And you can, as part of Amazon's Terms of Service, you can provide a free copies to potential reviewers as long as it is an unbiased review. If you need to search that up, please do so. But yes, you can provide dance free copies in return for an unbiased review. What will happen now if they don't purchase the book, they won't be a verified purchase. Orange label there. It'll just be the review. And when customers are searching, they may or may not take notice of if it's a verified review or not. But that's what it looks like. So let me go to a real world example. And what a verified review looks like on Amazon, ADP, and a few other things as well. So if I go to Amazon, I just taught fitness habits. If we scroll down and I'll pick a book that has 40 or 50 reviews. And let's have a little bit of a closer look. So let's have a look down here. Look and see if there's anything not sure whether any of these are suitable for me to look into. Here's one I was looking at before. So let's go into this one. So the ultimate kids God to being super healthy. It's got 58 ratings. This is the paperback version. Let's have a look down here. It's got some reviews here, editorial reviews. It's ranked at 56,860. And it's currently got a 4.6 out of five rating. So you can actually click on here and find out what the four-star ratings are, e.g. and that will show as a verified review. So if we click Filter here, Let's go back up to other ones. So we've got verified, verify, which means these people purchase the book. If we go down further, this one here, see how it doesn't say verified. So I think the author has sent a copy of the book to this person and they've actually provided a photo of it. So you can see just here. Go back one and you can see how they've taken a photo of the book nets. Very, very powerful to have a photo of the book. So other customers can see it. If we go backwards, go back to say three stars. It's actually the persons provided. Three stars is provided just a room without a written component. Required clear filter. And we go back up here. Let's go to the one-star. Again. Someone's provided a review but without a comment. And we've got two-star. Same thing again. So if we go back to five stars, as I said, when it says verified, we know the purchasing person has purchased. If we go back to another book, I go back a couple. Sorry about that. Here we go. Let's have a look down here. Let's have a look at this one. This is the paperback versions got 239 ratings at 4.2 out of five will be able to tell if this person has got verified or unverified so we can see a verified again is a photo. They're verified, verified. All these purchases. And the rest are just writings rather than actual reviews. Verify there. They do provide a photo as well. So it's interesting to see talks about inflammation there. This one's got mostly verified reviews. So you can see that these have been purchased or the book has been purchased, which provides a more comfort as well. And I also think it works in the Amazon algorithm that will help lift the Booker ranking as well. Now we go to, let's go to this one here. It's only got three writings. Let's see if they verified or unverified reviews. So it's a one verified purchase and the other two ratings. It doesn't mention whether or not this person has also got a photo of the journal. And that is, again, very, very important. So as you can see, it doesn't necessarily matter the number of reviews. So he's got only three reviews, but it's ranked as 75,000, which is, which is very, very good. We compare it to other books that have been. This one's got 113 reviews and this one is ranked once it opens up at 96,000. This one has 1,524, 22,000 seats. One's got 13 reviews. That's Kindle. Paperback. Will say what ranking that is. So thrilling reviews. And it is ranked at 297. Where's the other book? I only have three reviews. And that was ranked in the top 100, 100,000. So you can see how reviews are powerful, but they're not everything, but no, not critical for the volume. It's more the quality that you need to get. And that's what I wanted to highlight by quickly going through some of these books. Therefore, how can we get more reviews and how can we utilize Review Services? I'm just going to touch on these briefly here because the next lesson will also transition across to how we can get reviews with different services. There are three He that I'd have identified once called Puppy. One's called get books reviewed.com. And another way could be through written word media. These platforms allow you to get reviews, unbiased reviews for your books. So let's have a very quick look at the platform. So I don't want to have the opportunity going through every one of these platforms because it will take a considerable amount of time that I would encourage you to explore these options. See it is suitable for you. I've utilized these always in the past and Phelan very, very successful. And if you want to get reviews, then this could be the way to go for you. Some services which obviously require payments. But for the power of reviews, it's worthwhile looking into the services. The first platform is called Puppy, puppy.co. And the way it works is you will read a book that you choose on the platform. And when you read the book, you get what they call pubs or puppy points. And you can then utilize those points to get your book reviewed by an unbiased reviewer. And those reviews think it placed onto Amazon. And you can see what those reviews. You can get five to ten reviews every week for your books using this platform, there is a monthly subscription that you pay depending on the number of books you'd put on the platform. But it's easy to use. But please just do your own research to see if it's suitable and if you feel comfortable using this platform. So that's powerbi.co. The next one which you might consider is called get books reviewed. Again, there is a different pricing model, different features that you can use. You can try it for free and see how it works. You can watch the video. But again, you can get reviews using the service. It's free for ten days and then $15 a month. And that includes online reviews, no charge or fee for book reviews, individual customer support and cancel anytime. So it's similar to the way you would review someone's book. And in return, you get someone randomly to review your book. And you can use the service to start to build the reviews from the very beginning for your launch. The next one I want to show you is called written word media. So you can join login. You can actually go if you had a free book, that was a Kindle book that you put for free on Amazon for a certain period of time as part of your launch. Then what you can do is pick one of these and it will tell you the audience and the price you need to pay for a spot where they will put it in a publication. Reviewers will be at to say it for free. And you can purchase that that package. So e.g. if it was let's go to travel. Because a travel book go to approximate 159,000 people cost $30. You're not going to get guaranteed to get everyone that gets that book to provide a review. But it will flag that your book is for free. These people will have an Amazon account or an Amazon account. They can go and download your book for free as part of your book promotion, you get five free book promotion days with Amazon to market your e-book, and you can do it that way. So this is one option. If we go back, you can also, you can pick a prime and pick a date book information and payment. And if we go back one step, if you wanted to go to bargain boxy. Again, it will depend on the kind of book you have. And you can choose if you plan to discount your book. So it's between $0.99 and $5. Then it might be right for you. You pick your genre, and then you find out. You can see the audience tarp and how much it's going to do and you purchase it. So you do, you pick the data in advance. This is only going to be working for those with a Kindle e-book. You can't use this service for a paper if you had a pipe back there is only available in paperback. And e.g. it was a coloring book. It's gonna be very odd to use the service if it's a coloring book. But if you had more of a longer form book, then bargain boxy or free books, he would be perfect for you. If you're using puppy e.g. then you could provide a PE, can provide a PDF version of your book. And I've done this before, we've learned how to rob books. You provide that PDF to the radar. And I can see the quality and what's involved with it without having to have a physical version of your book in their hands. And therefore, you can get the review started and happening without actually having to provide a physical copy of the book. So there are some options that you can consider. Again, just make sure it is right for you. You're comfortable with the way that platform works. And you can go through the features, the pricing, and the frequently asked questions, and explore. Puppy. There's another one called Book cave. So you can have a look at that one, written word media and get books reviewed. So there are a few different options, and I've got some more options for consideration in the next lesson. 12. Reviews Without a Subscriber List: In this video, we're going to continue along with the theme of how to get reviews and social proof your book. But really focusing on how to get your reviews without a subscriber list. Having a subscriber list will give you a greater opportunity to get reviews and we'll talk about that in a future lesson. But let's continue with gaining reviews and other different sites that we can utilize and leverage to get our reviews and social proof. During launch, I want to identify the different things you need to consider about getting reviews. So let's look at the first three for gaining reviews without an email list. So let's assume that you don't have a subscriber list or group of people we can mail out to notify them that you're about to launch your book. Firstly, you will need to be more resourceful to gain your reviews. Number two, reviews can take longer to come in. So when you have a subscriber list or an email list, you can put a bit of a time frame on when you would like that review down. And also depends on the length of your book. But you can actually create more of a push for the reviews to come in much quickly when you've got direct contact with potential unbiased reviews. Number three, I've personally had success launching with the alanine mylist, but it just took more focus and effort and perhaps triple the time periods again, the same number of reviews that are wood with my e-mail list or my launch team. How about gaining reviews with an e-mail list? Well, this method will accelerate your capacity to gain reviews from day one. You can notify your reviewers, your launch team prior to your book going live, that you've got an upcoming book. And from day one you'll provide them with the direct link and had to provide that review. When you don't have your email list, then obviously a lot more challenging. You'll have an engaged and active audience if you already have your email list and build trust through that email list. And number three, better chance or their views being positive. Because I know you, they trust you. They, they know you've provided though each of them in the past the be more inclination for them to provide a bit more review, review, they might think these are worth of 3.5 star, but because I know you, they'll give you a four or because they they give you a thinking about a four-and-a-half out of five stars, just knowing you and having that credibility might, they might think, you know what? I might just give Romney a five-star review for his book. So that's the difference between gaining reviews without an email list and gaining reviews with an email list. Then we have other options to build our reviews. Again without an email list through different means. And I've covered a few off already, going to explore a couple more this time, we've got good reads. You can even use Facebook to gather reviews and Facebook groups. We might want to post your book into the group or provide a link to it. A free link might have books sovereigns, and is also book sprout. We've already covered puppy and we've also got a in Discover. So let's go through a few days and I'll show you how you can gain reviews from these platforms in addition to the other ones that have already provided. And the first one we're gonna be looking at is called Book sirens. So you can use the site to help get reviews. And you pay up front and then you pay per reviewer. Let's go into getting reviews and what that might look like. So what you can do, you can create an arc which is an advanced read a copy of your book. So you can reach influential reviewers, grow what they call your arc team, get more reviews. And what she ought to do easy create your arc and you can start getting reviews the book, so you pay approximately $10. It's $2 per, per book. So here we go. So pricing plans, if you want to promote or not publicly, it's $10 per Advance Reader Copy plus $2 per reader. So submit your book and how it works. So you can look through that. And you can also get a yearly subscription through. And you can run private advanced 3D copy arcs. Now, if you are someone that wants to actually read, read books for free, you go to for readers. And what you can do is choose thousands of different books and you get free access to and UP become a reviewer. But for us as self-publish is, we're wanting to get the reviews. So we would get you would provide those reviews and you look at the different arcs that are available. So you can submit your book here, you can register and grow your portfolio or books you providing. Remember it needs to be in digital format for this to work. So that is called Book sovereigns. You can investigate that a bit further. The next one we can look at is called Book sprouts. So we've booked sprouts. You can have look at the pricing options here. So you create your art, your Advance Reader Copy. And you pay a monthly fee. So e.g. growing older, and this will allow you to get access to reviews and you provide an advanced 3D copy with the link. And once you book becomes available, you can add the Amazon link and then I can start providing their reviews for you. It's usually around about 70% of people that take up your book will be the ones that provide reviews. Also do a yearly plan if you wanted to do that. So it's $90 per year. So you get active campaigns, 125 reviews per campaign. So it's limited to 25 people that get your arc download. And there's obviously the limitations here as well. It used to be free, is to be able to do have a limit of 20 reviews for free on books prep, but they've changed this now where it goes to $9 per month and you can become a reviewer for books sprout as well. Now the other one, you can do the same for good reads. You can have a look at different releases it around. And you can provide, get reviews and be a review on Goodreads. The last one I want you to show you is called aims at Discover. Now, what you do is you can get a whole list of people that are privately sue provide a reviews for Amazon. And I'll provide some for some people that direct contact details. You can contact these people and you can get reviews. So let's go to how it works. It's on here once it loads up. So it's an online search engine which can help you find Amazon reviews and potential customers. Just copy and paste the URL of an Amazon products. So you might have a competent compared to this book that more beyond, let's just say habit development. You might have created the habit development book and they provided a review previously about habit development. Well, you know, they're interested in that topic and you can see that they've been a reviewer and you can actually contact them directly. Now you have to pay for two points. You might pay $10 and that'll give you the opportunity to find 500 different people that are review as you need to reach out personally to them. So the review is collected by ions and discover a real bars on Amazon. And some of them choose to make the email address invisible and do not like to be bothered. So you may find, or you might find that a lot of reviews are not available. But you can also find plenty that do allow you to be able to contact them. It's a long process to get this going, but that's not to discourage you from looking into, because I've had success, particularly if my early books to develop a great launch same by using this service. So that's one field checkout as well. You can have a look how it all works by watching the videos and it will talk you through everything. So I think it's worthwhile looking into further. I know I've been providing a lot of information about these sites. As you can see, if I went individually into H1 on them, then we would take a long time to go through. What I recommend you do is to pick three or four of them that you think would be best suited to your budget, your time frame, the amount of time you have to do search, e.g. aims at Discover might take you a long time but can be very powerful. You could use books r ands are book sprouts to get your reviews. And the other method which is down here, the Facebook method, where you could tap into different groups. You might have a book about helping children to start school. Your bookmark be suited to families that have had their child starting school for the first time. And you might be able to reach out to that group and say, Hey, look, I've got a book that I'm about to release. If you'd like a free copy, then please let me know and I'll arrange that through a link for you. And you'd set up a link through Cloud Storage, google, something like that, which just allows you to send a link that I can then download a free copy of your book and they would then provide a review for you on Amazon. I've had, I've had some success with that method more so using books sprouts, using puppy, and earlier on using ANZ, discover. And then the power of Amazon ads to be able to get your reviews happening as well through more, through organic reviews. But there are a few different methods that you can look at with building your reviews. So I think I've given you a roundabout six or seven to consider and to have a looking to make sure you do your due diligence though, because some of them, as I mentioned, are paid, some of them are free. Some of them you need to spend a fair bit of time. Others, you, you might struggle to get reviews initially, but they build over time. But remember, just need to do what you feel is going to be suited to your book, your timeframe, and your budget. And there are different subscription models. They are one-off payment models. So it is giving you options for consideration. That's really what this lesson was about. Because I want you to have all of these options available to you so you can explore further. And then as we go through our launch strategy, you can start to include those into that strategy and make its power and make it very, very powerful for you in that first 30 days to get those reviews happening. So you can try and get a target maybe of 20 reviews in your first 30 days. 13. My Exclusive Book Launch Steps and Stratagies: Welcome to this lesson as I go through the important and exclusive book called strategies that I personally implement. Now it's actually perfect timing because a friend of mine has a book that she actually asked me to help with her book launch strategy. So I'm going to run through some of the things that she had to do to get her book ranked really well on Amazon, ADP. And I'll give you a little bit of background about the book in a moment two. Now, what I unfortunately can't show you will be the cover and the details of the book. Why can I show you? Well from experience? Unfortunately, there are people that will jump on to that book and provide negative reviews. Or they might try and replicate that book or copy it. And then there are copyright infringement issues that do arise. Now I don't want to put my friend in that situation where she is granted me the opportunity is showing you some of the things about her book and what I've done to help her launch. But what I can show you is day 14 and day 35 of the launch. And also, what I wanna do is teach you the different skills that you need to implement or techniques you need to implement when you do launch your book that I personally use herself. So let's get into the lesson now. I'll give you a few details about this book. My friend's book was officially released in August 2022. She had a professional illustrator that was engaged, and it was a children's picture storybook. It took five months to create. And there was a 30-day launch budget allocated $500. During the next few slides, the timeline exceeds, she dies. And the budget, just trying to think, I think the budget was exceeded by about $50. So not too bad. But let's get into how the book looked after day 14, upon launch. So from day 14, the book had nine ratings. So the early reviews a really critical when you're launching. During that time it became a number one new release. So 14 days in, which is fantastic. The pricing of the book was $9.99. And as you can see down here, the bestsellers rank was 31,167, which is fantastic. So that was a really, really good start. So let's what happens, see what happened after day 35. And this was including the Amazon marketing different social media posts and making sure the book was getting some traction. And people were actually getting to know that. This is day 35. There were 12 reviews after day 35. So it continued to build the reviews. And we're looking down the bestsellers rank. It has got down to 24,511, which is an amazing result. So 35 days after the launch, continuing to build on the ranking and growth of sales. So that was gonna be an important component of my friend's book, Making sure that she could continue to grow the reviews, continue to allow that BSR, and also ensuring that she continued to market that book where ever she called. That was an excellent result and happy to announce that after day 60, the lowest the book has got, gotten is 11,900. As a ranking, which is brilliant if you consider there's about 20 million plus books on Amazon. That's a great, that's a great outcome. One thing I've probably improve on would be trying to build more reviews. That's probably one thing that she could probably work and you probably want to be up to reinvent 2020 reviews or ratings after that day, 35. But apart from that though there's not much more she could have done. And if she's got a ranking of 24,500 at this stage, to just stay 35, will the algorithm will be picking that up. And if she can continue to make sales and there'll be a brain ongoing book that will generate sales for years to come. So let's have a look at some of the non-negotiables 14 days prior to launch. So before I even get my book going, I have the book written, of course, formatted and ready to go that's 14 days prior. That gives me the opportunity just to double-check everything, make sure it's all correct. And I've got everything I need to give that. I've developed what they call a lead magnets inside the book to capture emails. I'll talk about that further in, later in the course. But it's basically something which someone can download or utilize and I can capture their email details. And not every book is going to be applicable for lead magnet, but it is a great way of building a review team. Next one is you have your book launch plan mapped out. In the next, I actually later in this lesson, I'll be going through my plan that I use. Then we've got pre-launch e-mails, marketing or anything to gain attention ready to go. So if you have a least, you can get that drafted ready to send out. Again. I can talk about that in a later lesson. So they're the non-negotiables for 14 days prior to launch. And this is where the valley really surface during this lesson right now, this is my paid method. This is what I've had great success with personally. I'm going to talk through what I do from minus five days up here down to day 14 and beyond. Five days prior to going live. Our research Facebook groups where I could potentially market by book. I mentioned that in the previous lesson where you might have a particular book that seats well in a group or has a could help people in a Facebook group. Therefore, if you provide a free copy for an unbiased review, you could flag that with the administrator of the group. And you might even have discussion points prior to offering a free book because you need to develop some trust within that group as well. So all research phase, facebook groups to see if there's any applicable groups. Next, research categories that might be applicable from our book that I can add as well. So you can add a total of eight categories to your book and you can contact Amazon, kVp to add the additional categories. But remember they must be relevant categories. There's no point having a financial book. And you put a Egyptian history as a category. It's just not relevant. And it is actually a way that Amazon can communicate to you that you need to remove it immediately. Otherwise, I could even put a pause on your account. So he's definitely not worth risking. And trying to gain the system by putting your book into, into very strange categories to try and get a number one new release or are bestsellers tag minus three days from launch or develop a list of 30 to 50 keywords to use for my Amazon ad campaigns. And there's various ways you can get those by doing searches in the search bar of Amazon for what customers are searching for and copy and pasting those into your spreadsheet. You could also go to other websites. There's a website called Book bolt dot, dot, dot io. And you can use Book bolt to get keywords. So there's quite a few different methods you can get keywords. But the most important part of this is that I'm developing a list of keywords that have either included in my title, my subtitle, and now I think the customers are gonna be searching for. That's the most important point. You want keywords that customers are topping for when you do your Amazon ad campaigns. That's why it's important at broad term keywords and not just the exact, because you might have variations of keywords that need to be search for. Day one, my book would go live. I'd reach out to subscribers, to my email list to join my book launch team. To get early reviews. I add the book to book sprout, requesting reviews, as I discussed in the last lesson, on my gain reviews from partly based on the appropriateness of the book. I add my a plus content, then add the additional six categories because when you load your book up, you can add two categories. You can add additional six months, it goes live. Then it can increase the look inside feature. I normally do it by up to 20 or 30%. That can also help making sure that customers can see inside your book on my contact with the Facebook groups and make a post or credit Facebook advert promoting the book. Then I'll create a broad and fries keyword campaign maximum of 50 K words. The more, the more reviews, the better I can get from these keywords. Then chase up any outstanding reviews or create an auto campaign for our book if needed. Or create a category in ice and target campaign and promote the book on promotional sites that I've shown you in a previous lesson. Then ongoing for the next 30 to 45 days, review Amazon ads every couple of days to continue to optimize them. Follow up with any outstanding reviews from books sprouts from people that haven't yet provided a review and continue to review Facebook groups where I may be able to promote my book. And then finally consider running a boost to maybe a previously done Facebook post. So remember, if you do the look inside feature, it can take up to ten days for that to become active. Therefore, for an overview of the strategy, you can see how well organized on a too big, this is important to structure and you can use a template exactly what these two structure and just tick them off as you go through each day. You can see it's progressively including actions that are needed to take. And they're not difficult actions, they just consistent actions. And up-to-date. 14, there's something that I need to do every day or every few days to keep that process moving along. It's important that you do that. You can't just launch your book. Do a few things on the first two or three days and then just leave it. It needs constant action. And you need to ensure that your first 14 days is very, very active. Then it can slow down a little bit as long as you keep the pedal on the middle. Four, maybe be Facebook ads or it could be Amazon advertising, or it could be another way of marketing your book. But you need to ensure that your strategy, whatever it is, involves consistent actions. But he's a really good look at what I personally do. And then I've used for my most recent book, and it's heads an excellent results. What I wanna do here is just outline the key steps or summary of the important steps that I take when I launched my book. So number one, the book goes live. So that's the key point. Knowing that when you do put your book onto Amazon EMR, putting the draft mode, but when you push Publish with book, it can take a couple of days. I've even had to take seven days for the book to actually be checked by Amazon and available. So you need to factor that in if you're booking in any days for promotions and things. Number two, getting reviews, getting it strong, social proof very early on. So therefore, if you are running Amazon ads, you've got that social proof. So if people click on your book, hopefully they can be converted into customers. Then I'd like to add the a plus content, which is extra marketing that you can add for your book. And that is available for for for books. I'm just trying to I can't think if it's available for no content books. I don't think it is. I know the look inside feature is limited with no content books, but with many low content books, you can do the a plus feature. And then also the looking side can be increased. Then number four is adding additional categories for better exposure for your book as long as irrelevant. And look inside. Then I have the Amazon advertising which you need to turn on and turn on failure. It does help if you have some initial reviews that you can actually showcase, what your book, the value of your book to customers, and then social media. So adding your book two different platforms, creating campaigns if you need to, for within Amazon advertising on Google ads. And that will again help pick the book up, giving me in front of more people. And you can go from there. Just in a, an example of how you want the trajectory of your book sales to go. So just imagine that these little dots are book sales. Is it coming through? So as you get started to get more sales, you're ranking. So we'll say this is the ranking and book ranking. Your ranking starts to go up. You might have a few days ago down, then it starts to pick up on top. I'm an app. And you want your book ranking to have this trajectory up upwards, up to the top here. So you might start at, say, 700,000 BSR, the book ranking. But by the end, you want it to be under 100,000 if you can, for your book ranking over the from, from day one through day 30, you want increasing trajectory of books silence. And as promised, I wanted to show you a free launch method. It's not really a rocket launch, it's more like a slingshot. And yes, it can have some success. But it was important I include this in the course because I want you to know that if you do have a limited budget or no budget at all, there is still options available for you. So minus five days, you can still use Facebook and you could potentially use groups to market your book. Yes, you can research different categories and add those. When you book goes law and make contact with the Facebook groups and make a post. Seeking reviews. You can email, notify family and friends to purchase the book. So it helps. They just can't provide reviews. The content at the book to social media platforms. And then you can add your categories. You can even make a YouTube video about your book and help promote your book and generate sales at Y. And then increase a look inside as well. So remember, it can, it can be used instead of, I'm paying for different strategies, but remember, your payment that you do for your book launch is an investment back into your book. You spent a long time and effort making your book. Hopefully you have. And so therefore, you need to give it every opportunity to be seen by the world. And I made that mistake initially where I was creating books but not really doing much advertising and they didn't sell because no one knew about them. So you need to do whatever he can to get your launch correct and implement the strategies that I'm suggesting in the course. Finally, let's look at the tips when launching your book. These are my top five tips. Number one, complete your keyword research and create a list audiobook going live and your keyword research will help you with your Amazon ads and even Google ads, Facebook ads. Just making sure you've got the right keywords and know who your audiences. Number two, when you book becomes live, start with a broad keyword campaign. You can check out my Amazon ads course if you require more help in this area. Most effective when you have five to eight reviews on your book, because it's social proof and customers will more likely purchase your book if there's reviews on it. Number three, Angel increase social proof via reviews is discussed in the course so far. Then number four, increase the look inside feature. We can add P to 20%, even up to 30%. This enables customers to get a better feel for your book and what's inside it. If they know what's inside it, they have comfort and trust. Nine, What's, what's in it? And number five, optimize your campaigns once the data, this is Amazon ads, optimize your campaigns once the data starts to show, remember, Amazon advertising data can be delayed by up to 12 h. The bonus tip do not take your pedal off the accelerator. Monitor your campaigns closely for the next few months as you optimize them. And that will create much more efficiency for your ad spend. But it also ensures that you're getting consistent sales and building those sales over time. So they might have five key tips when launching a book. Stick with those. And you've got a great opportunity to launch your book successfully. And it's what I personally do to launch my books. 14. Update - 4 Months from Launch - Amazon Ads Performance: Hello and welcome to this lesson. It is actually now January 2023. And I wanted to provide you with an update or the Amazon advertising for the book that was launched. Because I wanted to show you that over time, you need to continue to monitor your Amazon ads if you're using Amazon ads to launch your book. Now as you know during the course, I definitely would recommend that you use Amazon ads as part of your launch strategy. But I thought you'd find it interesting to see what the Amazon ad spend was during December. And the book ranking fluctuated 55-75 thousand. It did get down as low in a few days is about 35,000, which is still really good in currently, he's tracking at around about 45,000 BSR in January, invariably January. And it's a period with not many people buy a lot of books, that things start to happen again by mid to late January. So you've got to continue to monitor your ads. So let's go and check out what the spend is versus the cost or the percentage of what was spent versus the sales during the last 30 days. To give you a bit of an idea of what was done during that period of time. So let's jump into the Amazon Ed's dashboard right now. This is the current data that I've received and I've got it at the last 30 days. So today's currently the 3rd of January 2023. So this will take us back to the first week of December as being $262 spent. It's been $1,008 in sales through this one campaigns. I've only got one campaign active at that point in time and are deliberately did that because I felt the keywords had got good ranking. So I didn't need to be as aggressive with my Amazon. Answers are needed to maybe initially, the a cos is 26%. I think I'd love to try and get that down to 2020 per cent. That would be an amazing target to get to. And I've had 125,740 impressions and 101 orders during the last 30 days. But let's have a look at a longer term. So if we go to the last let's go back to November to the current period of time. Let's just go to 2 January. And father are 91, spent $2,000 in sales and 40, 27% a cost. I can see it really jumps around a lot. There was one day they're on December 5th, date was $89 in sales and an a cos and 9.7 per cent. And you can see during this middle part here there's no data available. I think that's nice. It's nice, I think. And then it jumps up id2 per cent icons, which is not ideal. But then it changes again, $59 in sales and 14% agarose. You can see jumps a lot. But it's important that you continue to monitor your ads. And this campaign initially was launched on August 22, which is the day the book was launched as well. And you can see that it is generating some good revenue. And this is purely income coming from the ads. And it doesn't account for organic cells which have started to really gain traction. So I could turn this ad awful most and still continue to get great sales. But I have reduced the budget to $1.50 initially when I launched and it may have been a random at $15. So there you have it. Just a bit of an update of the book, how it's tracking from the launch with the Amazon ads. And I'll continue to optimize these campaign and try and reduce these costs to about 20. Well, we go back to the last 30 days. I wanted to get about 20 per cent, currently 26%. Let's hopefully continue to monitor the situation and maybe further down the track, I could provide an update of where these keratin book he's tracking and the sales and a cross and there might even be calmer have to, I can actually turn this off and are no longer require it because it's tracking so well. A neat Amazon algorithm. 15. Update - 16 Months from Launch - Amazon Ads Campaign: Hello and welcome back. We're now well into the future. It is now December 2024. The last update I did for this campaign was back in January of this year. It's almost been another 12 months. So let's have a look and see how this one campaign has gone for the book that I launched back in August 2022. So I've spent just over 2.5 thousand dollar. However, it's brought in 11,011 a half thousand dollar worth of sales as of 23. So you can see the cost is starting tick up a little bit. And I think as campaigns do age, particularly after the length of time this one's been running for can impact the success of the campaign. Usually 12 months Maximum is pretty much the lifespan of a campaign, but this one has out lasted that by a long time. You can see the Cos 23% impressions closing in on 1.5 million impressions. And it's been a highly successful campaign. That was just an update. Just wanted to show you the power of running Amazon ads, what can be generated from those campaigns. And the book is still ranked around about 75, 80,000 BSR in the United States. It does fluctuate down as low as 30,000 as high as 180,000 but on average it's around about 85 to 90,000 VSR. And now it's Christmas time or heading towards the busiest time of the year for Christmas. So it could go either way because people may not be buying this kind of book for Christmas. But then it should do okay as we approach January and February of next year. Anyway, this is the update and I hope you enjoyed it. Thanks again for participating in this course. 16. Building a Launch Team: What is a lunchtime? And how can you launch team help boost your sales and boost your reviews? When launching? In this lesson, I wanted to discuss the importance of a launch team, how to develop a launch team, and how they can provide important reviews and possibly even sales when you're launching your book. When I launched my books, I have a group of people that have probably been part of my launch team now for about 12 months. So these are people that trust the work that I do, provide an unbiased review and in return, I'll provide a free copy of my book. Now, is these permitted with Amazon? Absolutely. And I'll show you the policy around this with Amazon kVp. You have comfort knowing that you can provide a free copy of your book. In return for an unbiased review. The unbiased review must be conducted by someone that's not connected to you being a friend or a relative. The normal standard conditions regarding reviews. But it's important if you can develop this launch team because it develops that social proof and that's what people are looking for when they're searching for books. If you can develop that momentum to begin with, particularly in the first couple of weeks. That significantly helps your chances to get ranked early and to get into the algorithm of Amazon. So let me go into a little bit more detail about a lunchtime and about, hey, can start to develop your launch team. Every book you create, your launch team becomes bigger. And therefore, you give yourself every opportunity of gaining more reviews in the early part of your launch. So why have a launch team? Why is it important belonging to identify two key reasons why you should seriously look at developing a launch team for any future books you create. Firstly, a launch team will significantly increase the opportunity to gain early reviews. Now let me show you a snippet from Amazon kVp about giving free books to readers to provide reviews. Radius directly from Amazon. Kvp cannot give free Discounted copies of my books to readers. May provide free or discounted copies of your books to readers, as long as you do not require a review and exchange or attempt to influence the review, offering. Anything other than or free or discounted copy of the book, including gift cards, will invalidate a review and the Amazon community team will remove it. So in summary, yes, you can provide the free or discounted copy of the book. That might be a physical copy of the book, that might be a electronic version, a PDF version. But you can influence them by saying, look, if you provide a review, I'll give you a 10-dollar Amazon gift card. If they don't want to provide a review, they don't have to. You might have 20 people on your lunchtime, but only five people provide a review. There are why, are there reasons why some people can't provide a review? One of those is that they must have spent $50 within a 12-month period on Amazon to provide a review. It's one thing for consideration if you are providing copies of your books to people, just find out if they actually are eligible to start with to provide a review. Mixing is a launch team will significantly increase your opportunity to gain the early, the early sales. And that will boost your ranking as well. So yes, it's good to get early reviews. But you need to combine that with getting the early sales because you can have 30 reviews, but you may not have sold a book because you've given all your free copies away to get the reviews. Another way you could potentially do it is to provide a heavily discounted opportunity to purchase that book for launch team members. So you might offer the book in an eBook format at $0.99. So therefore, when they do provide the review, It's a verified review. And we covered that in a review section. So there's two reasons. The early reviews, the yearly sales. They are the two key reasons why creating a launch team is so important. So again, it's a group of people that you will provide your book either at a heavily discounted price or for free In other physical or electronic format, whereby they can then. Read it, review it, and then provide their review on Amazon, kVp. And you then benefit from getting that social proof. So what's the mutual benefit for a launch team member? While I've got launched team members for my courses and my books. For my courses. I will provide that course free of charge or provide a free access link to that course for maybe 60 days. So that launch team member will get free content, will get the benefit of being Ahmad launch team so that they can review it. And they're getting a free course, which is amazing. Now if they don't provide a review, they don't broader review. And that's okay. But ideally, if you're providing something, most times people will do the right thing you hope and provide a review. The review could be A1 star, could be a five-star. You've got no control over that. But that's the benefit of having a launch team. Some of them may even provide feedback to you as well. As part of that process, which is good, you can continue to evolve and improve. And I'll do the same with my books for the launch team with marbles, and therefore might have a book that's going live. I will provide a free copy of that book in a PDF version, maybe a week beforehand, depending on the length of the book. So if it's a 30,000 word book, obviously you need to allow them to three weeks to read the book. But if it's a children's picture storybook and it might take them 5 min to read than a week is certainly adequate, accurate, adequate time. The reviewer, the launch team member, will get something for free. And in return, they just provide an unbiased review. You can't change the review. You can influence their review at all. But what you can do is provide people, reviewers with the free copy or heavily discounted copy of your book so that they can provide that review. And if you can get 15 or 20 reviews within the first week or two, that will really help you boost your launch, the sales. And therefore it's an effective launches strategy technique that you need to implement. But how do you build a launch time? The next thing we're going to get onto now, first way you can build your launch team is through the creation of the lead maintenance within your books to develop an email list. So what isn't a lead magnet? I'll show you a way that this is developed in a way that you can include it in your books. So you might have your book, this is just a fictitious book. How to sell more books online. Within the book, you would have you would have created that might be just a PDF document that you then host on a platform e.g. Locke convert kit within your book. As we conclude how to sell more books online and wanted to remind you of the free gift, or you're welcome to download three steps, two more book sales provides an overview of the key steps you need to take to sell more books as if self-publish up. Then what you do is guide your reader to download your free copy and simply click on the link below or scan the QR code, you get your free copy today. Once they scan the code or click on the link, that would then be taken to a landing page. And this is all set up within a platform called convert kit. Many other different platforms you can use. It's this the one that I use. And then the landing page will show up. And we didn't let any page you have included the free download that quick yeah. Then they will receive fiery Mao. They're free PDF document or a gift. And in return they providing you with the email address. Now you can then build your email list up by doing this your subscribers. You can then reach out to those subscribers and say that you're creating a launch team. And if they would like a free copy of your book in return for an unbiased review. Then you can then start to develop. You'll launch team. And I've created a full course. It's only a couple of our course about email marketing and developing a launch team and developing lead magnets. So this is the one here. So that's of interest to just make sure you check that out on my portfolio of the other course. So I create, but I'll give you an example of a lead magnet. So there's a book called size, which I've been reading. And in here, it'll talk about the opportunity of getting more resources. And you can then use this QR code, then download a free gift. And another example might be for another book where if pretty much To stop your free gift. And so provides a data link down below about getting a free gift. And so what they're doing in their books is providing you with a link. You then go to a landing page like I just showed you. You enter your name and your email address. You then receiving return, a free gift that a PDF document or what have you would create as part of the free gift, depending on what your bookmark be about. The person would then get the free gift and you get the email address. And then I become a subscriber. And you can build up that list. That's a great way of being able to get readers to become subscribers. Then you can reach out to them to then ask if they would love to be part of your launch team. You simply just create an e-mail that says, Hey, I'm creating or credit a new book on launch it on the 15th of October. And I would love for you to be part of my launch team in return for in return for receiving the book for free, I would love for you to provide a review if possible. And then what you do is provide the link to the book once it goes live to that reviewer so that they can then go on and provide their review. So that's how creating lead magnets will then move into Procreate subscribe isn't getting a review team. You can also use a service like AMC discover to build a list. So I showed you that earlier on regarding the reviews. So aims at Discover is a list of people that are provided with these previously for on Amazon. And you can reach out to them, you can purchase credits to bin, go through and check out what people have provided regarding different books that they've reviewed previously. So that's IN say Discover. Then, as I mentioned, you use platforms like convert kit to create landing pages and attract subscribers. So it's a bit of detail to go through because I covered in the other course for about 2 h. But it's incredibly important to develop this launch time. So that will give you a really good insight into how to create your subscriber list, had a credit lead magnet, had to create a landing page and how to gather the details of those to do subscribe and where to place it in your books, like the other authors have that off. Then finally, you can also create a launch team through social media. So you might have a, you might be able to reach out to some Facebook groups and that are aligned to what your books about. And you can ask them that in return for receiving a free copy, they can message you and you can provide a link to get the free copy. And then they can provide or they can provide the review and then they can be part of your lunchtime. The most important thing that I've found is that when your cranial launch to make sure you list the names of the people, their e-mail addresses. And this might be just using a simple spreadsheet. They'd have a column of the books that they've reviewed and even what rating they've given you as well. Obviously, it's nice to get those five-star ratings. Therefore, I keep a track of what ratings people have given my books. And therefore, it's gonna be a lot easier for me to reach back out to those people would have enjoyed my content previously because I'm probably a little bit more likely to get a positive review. But again, negative reviews can have their place as well. I've had negative reviews where I've read the review and I thought what you're actually right, I do need to go back and correct that within the book and change something around. But remember, it's always just one person's perspective. And reviews can sometimes be hard to take if they're negative, but they are a learning tool for you as well. So make sure you take all that on board. That's the launch team. It's a group of people that come together that you reach out to provide a free copy of that book in a PDF version or a heavily discounted book. You can even let them know if you're taking advantage of the five days. Free promote promotion on TDAP, which is an option if your kVp exclusive OR exclusive when you provide your e-book or you can heavily discounted and $0.99. Therefore, if your launch team member does purchase the book, then it is a verified review. And it tends to have more white within the Review Structure of Amazon kVp. What I thought I'd do is just provide you with a look at how I set up my launch team spreadsheet. So basically I've got the name and the email address of the link directly to Amazon that I've sent. Have I been required to send a reminder email to say, look, have you provided your review? Then I've got review completed and then ease the review now live. There might be another third, fourth reminder potentially. And then I've got the different star ratings that these particular reviewers or my launch team reviews have provided. So it gives you a good insight into how I structure it. And the follow-up required. Just make sure that you die, rise it to be back in touch because every view is important. This is how I set up my review or my launch team structure. So I know all the details. And therefore, it's easy to follow up and keep on to people because some people just take their time to do reviews and do need a prompt to provide those reviews. So having a structure like this does help to get it set up so you're well-organized. And one final thing I wanted to show you is the email template that you could use or to adjust to your own book that I've used when reaching out to potential reviews. This is using AMZN, discover. It's where you use the you bought credits and you can reach out to people that have provided reviews previously. Aims at Discovery will provide the email address. And you can then reach out to these people to see if they can provide a review for you. So it would simply read, hello, I was researching this review session of Amazon over the weekend and nice that you've left a review for whatever book it is, habit stacking these point and Ostia email on your profile. So I hope it's okay to reach out as an introduction. So you introduce yourself and then talk about your book and how it might help them and why it would be good for them to read the book. And then I would greatly appreciate if you would be open to provide an honest review in return for a free e-book. That was okay. So in summary, how it would be sent to all would use books brat to send that out and use that platform. And I've spoken about that in the review component of this course. And then you would then request that review in the first week of launch on Amazon. So then you'd have the book cover and con regards and you'll know. That's just an example of a template that you can adjust yourself to reach out to potential reviewers to get your book reviewed upon launch. So hopefully that helps with a real life example. 17. Choosing the Right Book Categories: Welcome to this lesson. In this lesson, I'll be talking about book categories and adding additional categories to your book. And this will help to get your book more visibility for customers. When you load your book to Amazon card a peak and select an initial two categories. But what a lot of people don't know is you can actually add a further six categories, a total of eight categories. What you do need to ensure you do is choose appropriate and relevant categories for your book. There's no point choosing a relevant categories because firstly, it's a bad customer experience if your books listed under the wrong category. Number two, Amazon KT P, are actually coming down hard on those people that are choosing irrelevant book categories. In fact, if you do it too often, they can actually terminate your account. So make sure you're choosing only appropriate categories. And even though you had the opportunity of choosing up to eight categories, they might only be three or four that is suitable to your book. But let me show you choosing the right categories, how to go about it, how to research it, and then had to add those additional categories through Amazon kVp. So these are the key tips and I'll bring this slide back up again at the end. But the key tips, you can choose two categories when uploading your book, two kVp. And in addition, you can choose an, a further six categories by contacting JDP. And I'll be showing you that process. Makes sure that your categories are relevant to your book. Again, I'll show you some examples where they're not so relevant. And you risk getting your account suspended or even terminated if you're not using the right category. So please be very, very careful. And you can use Book bolt to help with Katy's category selection, which is free. In addition to that, I'll show you how to use Publisher rocket four categories selection because that's the best method of selecting the further six categories when you contact caddy P to add them. So let me get into the video now about the process and what it looks like when you're adding your categories. So my aim here is to do all of this under 10 min. So I want to be able to give you as much information as I can about your categories and doing it the right way. So when you have entered your details, you get down to this section here where it says Choose your categories. Now, it can be a bit of a minefield when you actually go here because you think there are so many different categories that I can choose from. And it depends obviously on the book you're doing. So as a bit of a mock demonstration we're doing. I just came up with this cover here. It's not a real book, but it's a book that I thought would work well for this demonstration. So it's a lack of letter tracing Preschool book. And if we went back to this one and we went to juvenile, there'd be so many different things that we could choose from. So to help and reduce the time that it takes, there is a free thing that's called Book bolt dot IO, but you just go to Resources here. And you go to tidy pay category Fondo and E's category foreigner to plugins and keywords that will provide some different options for you in regards to your categories. So L L with a tracing book, it might be to do with handwriting. Handwriting. Yeah. We enter that and we go search. This will actually bring up hopefully some categories which we can do. Just say it was juvenile nonfiction language arts handwriting. So juvenile nonfiction language. So we go to juvenile know non-fiction. We go to down to language. Which was what about down here? Juvenile nonfiction? That's what I've done done wrong, Juvenile nonfiction. And then we go down to language, and we choose Language Arts. And then we go to handwriting. Then we could go to another one and have a look at Mobi to do with alphabet. So not all keywords might help you, but it could help as well. So we go juvenile fiction concepts or even nonfiction language arts disciplines. So you can choose any of these, even this one here, this one is probably a better one. Juno nonfiction and concepts. Okay? So we get on non-fiction, we go to concepts and we go alphabet. We've got our two. However, you can actually add eight categories altogether to your book. And some people don't realize he's. In a moment. I'll show you a way that you can contact KT P, customer support to add a further six categories so your book can be found more easily and more broadly by customers. Now before we do that, there is one other thing that I want to show you. Another tool that I use, it's a one-off lifetime payment, is called publisher rocket. And I've got laser description in the link in the description as well. But one of the things I use E's category search, and it's a really, really helpful tool. In regards to searching for categories. So if we had that same book, we would go to book. And then we know probably handwriting. Okay? This will give us different categories that we can use or we can identify that they're gonna be suitable for our book. The other thing that I sorry that publisher rock and helps you to do is to determine how many sales you'd need to get to get to the number one best seller. So if this category was here, we would select this 124 books we need to sell to get to number 19 books to get to number ten. And you can do the same for Alphabet, whatever it might be. Just say you have another book that you're writing and MRP about fashion. Okay? So we go to fashion. If you are writing a book, let's go, let's do a sort. If you're writing a book about for teens and young adults about music, photography, and fashion. You'd only need seven sales to get to the number one rank or one book ticket to the number ten. Then you can go and check out the category page and do more research into that. So that is an excellent way also to just go through here and there might be other ideas you can get. Now, the important thing is if you e.g. wanted to add your book to this, so your book too, with this category, you would then go to practicality pay. You would go to Help. And we're going to continue without saving it. As I mentioned, you can add a further six categories. And before you get to this section, you'd need to copy your ISO number from your book so that you can identify which title you want to add the extra category. So you go down the bottom here, you go, Contact Us. And then you'll be brought to this page. Here. You go to Amazon store and product data. I'll click that one. Then you get a drop-down and it will say, add extra categories to your book, which will come up in a moment. What's actually called update Amazon categories. And from there, you can submit an additional six categories, a total of eight for that one title. So you just enter your ISO number. You would then enter e.g. if it was this one here, you just copy that. And you'd go back to your listing here. And you would list like that, and you would do it for the other categories you wanted to add. Then you do send message, but remember to add the ice and number as well, the title that you want to. So that's a way you can add a further six categories in addition to the, to the ad when you are loading your book to K P. And it's a great way to be able to have your book found more often in different places, different marketplaces as well. And the last area you can try and find categories would be to go to a, if you were to just write handwriting for kids. And you would hover over different books. You can actually see educational workbooks would probably be a good one, or early education. This one is children's handwriting books. Children's books, notes and study aids. So you can actually go through different books and find out what they're actually ranking under. So this one would be educational workbooks, again, children's handwriting books. So you can actually check out, That's another one, children's grammar books. So these are different categories you can actually add. After you books loaded, you can equate, request those additional six categories for your book. So that's another really good way of doing it. So just to go over those category tips again, remember, choose your initial two categories that are just showed you. Make sure you contact caddy P to add an additional six categories. And it's best to use Publisher rocket for that string with a full length to be able to contact caddy P, ensure categories are relevant to your book and use football and or publish a rocket to get that category selections always probably you can use Book bolt to begin with for the first two categories, but use Publisher rocket if you have access to it for the additional six. So it just makes it easier when you contact had API to get the right string so that they understand the category that you want to go into. Choosing the right categories that are relevant to your book. A great way to further enhance the search ability of your book for customers. And that's going to help with your launch if you can get that book visable to more people in those first 30 days, then that's going to be great to be able to generate more sales and boosted up the rankings of Amazon they pay. So hopefully that category lesson helped you to discover what a relevant categories and how to find them, and then how to add the additional categories if you feel the appropriate field book. 18. The 12 month Launch Strategy: What do we need to do to ensure that we can maintain traction of the book for the long term. What you need to do is shift your mindset to implement more of a twelv month book launch strategy and not just a 30-day launch strategy. Yes, you need to get the first 30 days, right? But you can't just stop there. You'd need to ensure that you're putting things into action. Because if you can maintain your launch for the longer-term, then that's going to help the overall sales of your book for years to come. Let's look at what a successful launch looks like. Perhaps what a poor launch looks like as well. The key to any successful launch is to get consistent sales that build over time. What you want to avoid is a boosting sales at the start that then just die off and your book becomes effectively did. What we want to do is create a sales or sales of your book that do grow over time. What we don't want is initial sales that peak, and then suddenly just drop-off and we get a flat line. So let's have a look at what a successful launch mark look like and what a poor launch might look like. Ineffective launch would look like this. So we'll look, we'll look at a day one to 90. So you launch your book, you get your initial sales happening. You might have a launch team. You get stuck getting some reviews here, really starts to build. You'll draw the Amazon ads towards that book and you really start to see a peak brought there. But these sort of driving sales can actually sometimes hurt you because they can be cliff on the other side of those sales. I've personally experienced it before. We've had a budget driven sales to begin with, and then pretty much run out of the budget or I stopped optimizing my advertising. So then the style start to drop off and then starts to flatline. And once you get to about this point here, she very, very hard to revive a dead book. You might have been going for 90 days. And then suddenly you're getting on the utricle of sales becoming through. So what does a successful launch o'clock? Well, this, this is what it should look like, although they might be a few more tips. But she want a trajectory that if you were to intersect all these peaks is increasing. So what you want to avoid is the lowest styles day to be any lower than the previous day. So you can see how even the lowest days a building and they're higher than the previous slide points. So if you could appoint their low point, their low point here, just a bit higher than this one. So you can see the consistent sales will start to grow. What happens is the algorithm of Amazon will pick that up. As I've said here, amazon loves consistent sales, the algorithm loves that. And now continue to put your book in front of customers when they're searching for your book or keywords are in your book. And that's where it's important that you maintain this if possible, for 12 month period. You can continue to run your ads. You can continue to do marketing. They might be different strategies you can implement that can continue to put your book in front of customers. Let's have a look at three key tips as part of running a twelv month launch strategy. Firstly, continue to market books using AMS or Amazon marketing and optimize your campaigns once per week. After month three, for the next nine months. Your keywords this point should have a great icon. So that's the percentage of ad spend versus sales revenue. Watching need to do, is just continue to optimize just the ones per week after the first 90 days. And then for the next nine months, just once weekly number to continue to seek out any sales opportunities by Facebook or different forums or social media. Facebook avatars in Google ads. Regular boosts to book sales really help elevated importance to the Amazon algorithm. You must keep feeding the beast. Amazon, the beast. Number three, update the manuscript. That's your book manuscript if needed. Based on review of feedback, you find that there is a regular pattern of commentary about any improvement you can make Tupac then just do it. You can then add information to your book that will help to get better reviews. So if you're getting a regularly reviewed as say that there's some grammatical errors in your book. Just make sure you fix those grammatical errors because too many negative reviews about that might attract people from buying your book. That's very, very important. Remember? Yes, the first 30 days are important, even the first 90 days. But as important is to maintain your strategy of marketing or book for the longer-term, we can just take your foot off the pedal. And that's the problem with many people who create too many books. They don't continue their focus on the books. I already have the only focusing on new books. So that's a key piece of advice for you. That's how to look at maintaining your book and marketing. For the first 12 months from lunch. 19. Why Did My Launch Fail - Troubleshooting: If your book launch filed or you've had issues before. I just want to run through a few troubleshooting elements that you can consider to get an understanding of why your book launch may have filed. So let's go on to why a book launch can file. Firstly, your book cover doesn't grab the customer's attention. This is just 101 design. You need to ensure that if you don't have covered design skills or experience, that you look at outsourcing that component of your book. If you don't draw the attention of the customer from the very beginning, then you simply just won't get them to click and borrow the book or even look any further. Secondly, you booked description is poorly written and format it. So your book cover more, be great. The customer wants to explore some more. But the book description just doesn't grab their attention enough for them to want to buy the book. The customer may not want to partway with $15 for a book description these poorly written because if that is an example of what the rest of the bookmark look like, they now are unlikely to buy it. Number three, you would active or aggressive enough to market from the start. So this might include those that don't allocate a budget for Amazon advertising. They're not prepared to seek out different groups or audiences that might lock their book. They might not have a launch team. Therefore, some people are prepared to give a why they book for free in return for reviews or even the chance of not getting reviews. Sometimes you have to move past the financial element of things, particularly on launch. You might have to give away 30 books. And you're thinking, well, I could have made $100 from those 30 books. But you need to think the long-term issue might have to give away $100 worth of books. But she may receive ten reviews. And those ten reviews will generate more than $100 if you continue to market the right way. So you need to consider how active you are going to be with your marketing from the start. Don't think that Amazon's gonna do that marketing for you. You need to be proactive and get yourself organized and allocate a budget for your marketing. Whether that be through Amazon ads, google ads, Facebook ads, what do you think is appropriate fuel book? Get yourself out there. And about number four, your book is in a highly competitive niche. It's, it's gonna be harder to market. It's gonna be hard to get those keywords ranking. We can need them to be. It's going to cost more for you, for your Amazon advertising. That's where you need to consider the initial in and whether it's gonna be highly competitive. The heart, the more competitive, the more expense you should be expected to pay for your marketing, and the more time involved with doing that as well. Number five, it didn't get early reviews or your social proof fast enough to then help drive sales and still stimulate the canopy algorithm. It could therefore have missed the initial 30-day launch window. As I mentioned the very beginning of the course. Those first 30 days, you're going to be so important for you. And you need to dedicate those first 30 days to doing what he can to get sales, to get reviews, and to continue to market your book for it to become part of the Amazon algorithms. So when someone searches or uses keywords from your title, your subtitle, then your book will stop the shirt show. But without points, number one and number two, then you don't really stand a chance because regardless of how much you market your book, how much you advertise your book. No matter whether it's in a competitive niche or not, you will not going to be able to get sales if you don't have a good book cover that grabs the attention and the book description is poorly written. So no matter how good your launch strategy, those two elements aren't right from the beginning, then you're likely to have a poor launch. I can't emphasize that enough. Just make sure you get those two elements are on. The other elements you might want to think about is that you priced your book too high. So customers weren't prepared to pay that for the social proof that was evident with your book. Also, you just need to ensure that you've ticking all the boxes for the book with the cover, the description, the grandma reformatting of your book. Just all those key things that come as part of having a great book. So that's why a book launch can file. These are just five things. Sure, there's plenty more reasons, but this is a good starting point to get those right. So you can have a successful launch on Amazon, kVp. 20. Developing Your Own Tailored Book Launch Strategy : So how do you tailor and develop your own book on strategy? What do you need to get organized so that you can run through that structure and tick the boxes off as you go through. I'm going to go through a good launch strategy and the way that you can actually organize your launch strategy. So let's get into that now. And you can create your own template to tailor your book launch. The key things you need to consider when you're developing your own tailored book launch is the top of book that you have. Is it low content or high-content book? Is the format of the book. In a book format, paperback, hardback, or even include an audio book option. To what budget do you have for your first 30 to 90 days from launch? Number three, do have an email list or starting value, starting from scratch. Can you form or create a launch team like we have in a previous lesson? It's just so considerations you need to think about. Because when you do tailor your launch, these are things that are important to have an understanding of because you're launching is gonna be different. If you have a launch team or if you have an allocated budget, or if you have a great social network. Combining these elements will help you to tailor your book launch accordingly. So what I would recommend is to credit simple template like this. You've got minus ten days, minus five days, minus one day. And the different launch steps that you're going to take. You simply fill in this template and start to work through what you'll launch strategy actions you're going to be because without taking action, nothing is going to happen. And with this spreadsheet, you can optimize all the different actions you take and on the Pacific days that you will have. So you might have it for minus five days up to day 30. Not eaten the up-to-date, naughty. But once you add your action, then you need to make sure that you are accountable for that action and you take it off on the complete a box as you go through. And if we reflect back on my launch strategy, is exactly how I set it up. So it's nice and easy to follow for minus five days through the day 14, then I've got ongoing 30-45 days. And remember that it can take some time for your book to become live on Amazon caddy p. So the top couple of points, you just need to affect that lean from day one when it goes live. And this will optimize all the different things you need to do. Your launch is going to have a few different things than what my launch might have. You might actually have some review sites that you would like to utilize. And so I'll show you a previous launch that I did for a longer form book. It's not in this exact format that I'll show you the different sites that I was able to go through and use that help with more launch. And that book ended up becoming a best seller. And also how to achieve that within day 30. So let me go to a previous launch that I did and how I structured that. It's a bit different from this one. It was also very effective. This is a structure that I had earlier on. It was for a high content. This structure might be different if you had a low content. But what I had in here with some targets that I wanted to achieve and different marketing. I had the book name and the launch date. Reviews from day one, I was going to aim to get four reviews from books sprout for reviews from puppy review team, I wanted to get ten reviews from our review team or launch team. Then they might be Facebook reviews that I can target. So I wanted to get approximately 18 reviews from day five onwards. So the marketing side of things or turn on the Amazon marketing to bolster the sales e-mail, e-mail at the Facebook groups or head. Then I'll email out the list to notify them that my e-book was gonna be on sale for $0.99. Then there are different groups that you can book in for your promotion of the book. So one was called Bargain boxy strong cells. I'd previous experience with that, booking, reading deals and became another one called bookcase. Then campaign must have a minimum of ten sales over 15 days for you to be eligible for some of these sites. Them into different tiers. So you've got a lower t, which is a little bit successful, high or medium tier of review sites. And then I've got a higher tier. So what I had was a pre-launch, different things that I'll do 20 days prior to launch. Just making sure it was all formatted. Book cover was all done. Team, All ready to go and make contact. And I had 15 days beforehand that line in the book on the caddy pay and credit the book spread Advance Reader, Copy group. Then five days before launch, sent a reminder to that arc team and all keywords are downloaded. Then I had the official launch day. We're not talking about the primary sites. These are different primary sites you can use if you wanted to, if you had a high content. So some of these may or may not be in existence now. But there was awesome gang book goodies, pretty hot.com, discount book man that I had the website and the link and I had the cost and then I had the terms. So e.g. if you wanted to use many books, five reviews required. And you would need a very large mailing list or reading deals. You need five reviews on Amazon for reading reviews too, except your book. Then I've got the total spend that are not considering all highlighted. Those groups are those platforms I would mark on my book from. Then I've got a medium tier. So the ones that pricing wise or successful rating. And I've had again, the different things that different name of the review sites and then also medium or high tier. So minimum of three days or days, day three, I'll do this. And I've also got a little picture that I drew about that. I then had my countdown, so I had my little ticket boxes here are preferred the spreadsheet, but this great way of doing it, and I had my launch strategy implemented this way for, for the high-content book, structure has changed a bit since that time, but they're still very effective ways of doing it. So setting up your e-book price during the reviews, placing chain, adding the gifting categories. I also have another platform and I'll load my books called Ingram Spark and is also drafted digital. And then I just went through and ticked off as each of those days went by. So just another example, how set up these smart work better for you rather than the spreadsheet. But this is going something that would work for me previously, but I prefer the new structure that I have. And again, it shows you the different strategy that are utilized for a high-content book can pay to maybe a low content book. And that's what you got to think about when you're doing these. But make sure that when you're structuring and tiling your own launch strategy, that you can see. What different platforms revival, the kind of book you have, a book format, paperback back. Can you get free copies to people? Can you get them in PDF format? There are different considerations for you for the launch. So I really hope that helps you again, give you a real life scenario and practical way of creating your launch, a strategy, and making sure you have action points for your launch. And making sure that you don't take the foot off the pedal as you launch your book and get that momentum happening. So hopefully that helps. 21. 7 Steps to Launch Your Book (and eBook) - Resource: I wanted to provide you with one further lesson. And it's because I didn't cover the format and launching of e-books much during the course. So therefore, I wanted to dedicate this lesson to launch strategy that you can implement. If you do have an e-book. Now you might have a children's picture storybooks. That's an enabled, you might have a high-content book, Let's see, in an eBook format. But these strategies worked well for me. And what I've done is create a resource around an e-book launch. So I'm going to talk through that strategy in a moment and that resource will be attached to this course. So just find it. One of the files under the Resource Files section of the course, all the project elements of the course. And therefore, you can utilize those launch steps to help you to launch your own e-book. Let's get into it now. This is the resource, It's called seven steps to launch your book. And I wanted to show you the different steps you can take. You've got an April. So let's go to the next page, just a bit of an insight and talks about the different strategies that you can implement for the e-book. Remember, no strategy will ever guarantee success because there are other elements that come into play, like I've mentioned during the course, such as your book cover and your content. So you just need to keep that in consideration. What I've done is broken it down into these seven steps. So talk about pricing. The day of launch, post-launch, die three-day, five-day D6, D7, and step seven. And then the key takeaways as well. And a reminder if you need Amazon edge training that's available. And then there's also the free book launch method. But I just thought that that would actually help you. And I've gone to a fair bit of effort to create that for you. So do hope you enjoy that. And the resource will be free to download as part of the course. So thank you, and I hope you enjoy it. 22. Course Recap and Summary: Congratulations on making it to the end of the course. Let's do a quick recap on some of the important things you need to consider with your book launch. Number one, you need to make sure that you get that cover, right. Make it appealing for the customer. Because without a great cover, your customer is going to be drawn to your book. And therefore, the next steps can be progressed because you won't have a customer to purchase the book. So you might have the best launch strategy in place with oil key actions ready to go. But unless your book is attractive for the customer and he's going to solve a problem, then you won't get that. So secondly, we need to make sure we have a great book description. Because again, you need to draw in the customer who then will read your book description and click on Buy now to purchase your book, those first 30 days are so important. You need to put all your effort or your energy into making sure those first 30 days. At the most important for your books. You need to take advantage of those little boosts you can get from Amazon in your first couple of weeks. Then it is really a requirement for you to just do everything you can to market that book. When you're creating a launch strategy, carefully around the kind of book you're creating or you have created. Because that will tailor, that will determine the way you tailor your book launch. I've had successful launches. I've also had some filed launches. The reasons why they failed is because I haven't really worked hard enough to take action on those important tasks. And I haven't kept my foot down of probably pull back after about day 14, day 30, books going well. And I lose all that momentum. So just make sure you do whatever you can to keep taking action and creative and multiple tasks every couple of days or even once a week that you can follow up with after day 30. Remember the 12 month launch is even better than a 30-day launch if he can maintain that energy and opportunity to market your book. So what I want to finish in saying is, you've got every opportunity to do an amazing book launch of torture you. Some key in bouquets steps to create your own Taylor book launch. Showing you through review sites of showing you the strategies that I've used, of even shown you exclusive look at one of the books that I've launched recently and the steps that I've taken. So best of luck with everything you're doing with your publishing in the future. I really hope you have a successful launch with your books. And you're using strategies that you've learned in this course that also take action to learn new, new and evolving strategies is always going to be new things that come up. And I'm gonna be doing the same as well. That I hope you've got, you've got a lot of value from the course and that you've been able to, one of the things that you hadn't known about before. Remember, if you are keen on looking at different content for self-publishing, just check out other courses that I've done. They're all under my author profile. And you can see other things that you can learn to evolving with your self-publishing. So you become a better publisher and even a better author and a successful one if you can launch your book properly and get those sales for the long term. So thanks a lot. It's been a pleasure to be able to create this course for you and all the best for the future. Goodbye. 23. My SkillShare Instructor Profile Page and Self-Publishing Courses: Hello and welcome to this updated lesson. Now, since creating this course, I've created a number of other courses in the self-publishing space. And I thought it would be good opportunity to introduce you to some of those courses and you can view those at by my profile page. So what I'm gonna do in a moment is go to my instructor profile page and show you some of the other courses that I have. Now, these courses can take time. You need to make sure that when you are doing these courses, that you're stopping and taking action and applying the information. Don't just become an information junkie where you are absorbing information beaten, not applying it. The most important thing that I've found along my journey of creating books and creating courses and other information and content is that you need to take that critical key action. Now, it's just the first step you need to take. Then you tend to get some momentum. Make sure that you're jotting down some of your goals that you want to achieve. What sort of things we'll you'd like to create in the next 12 months. So let's go to my author profile page now you can see those other courses, and therefore, they might apply to helping you to scale your self-publishing. Or they might be an area that you wish to specialize in just a little bit more. So let me hit the instructor profile page right now. This is my instructor profile page for Skillshare. If you scroll down, you can see the different courses that I have available. How to create low no content books on Amazon Cloud API currently has 3,004 students enrolled. I've also got my email marketing course to increase your book sales and in also increase your email list. If that's what you intend on doing to increase the number of customers that actually know about your books. I've also got a course with over 600 students on how to create and design a paperback. People can have book covers using Amazon API and also a very popular course on how to create and publish a children's book. Another popular class which is growing is mastering Amazon advertising. There's also a course on mastering habit development. If that's what you're interested in. The doses are looking to expand outside of Amazon. Kvp of created a course on how to self-publish with Ingram Spark. Now that's an in-depth course that will really help you to provide diversification with your publishing. And then finally, new course at the time of filming. And that is how to successfully launch a book on Amazon, KD pay. So these are some of the courses that I do have. The self-publishing space. Please check out my author profile or with my instructor profile to access these courses and you'll be able to join them along with the many other students that have to successfully scale yourself publishing business. So hopefully that helps you to select other costs of created in the self-publishing spice.