Transcripts
1. Overview of the course: Hey, welcome to the How to
Start and Etsy business, a Complete Guide for beginners. This course is designed to provide you with the
knowledge and skills needed to successfully run and launch an online store
on the Etsy platform. Throughout the course,
you're going to learn the essential steps for setting up an
optimizing your shop, finding and targeting
your niche market. Creating and sourcing products, marketing and promoting
your business. And of course, managing and growing your online
that's stored. So the course is going to
begin with an introduction to Etsy and the benefits of starting a business
on the platform. You're going to learn
about the history of it, see how it differs from
other e-commerce platforms, and the unique opportunities
that offers for entrepreneurs looking to sell
handmade print on-demand, digital and craft
items will also learn how the various theories and requirements are for
setting up your Etsy shop. Then in the second
section of the course, you're going to learn how
to set up your shop and create a professional and
attractive online store front. This will include
choosing a shop mean, creating a banner and
a profile picture, and setting up payment
and shipping options. You're going to also
learn how to navigate the Etsy platform and understand the basics
of how it works. The third section of the
course is going to focus on finding and targeting
a niche market. So you're going to
learn how to research products and trends on Etsy, analyze the competition, and
determine the target market. You will also learn
about the importance of branding and how to create
a unique and memorable, memorable brand
for your business. Finally, the course
is going to cover product creation and sourcing, marketing and promotion, customer service
and communication, and managing and
growing the business. You'll learn how to
create and photograph the product's source
materials and suppliers and price are
products the right way. You're also going to
learn how to optimize the listings for search, use, social media and
e-mail marketing, run promotions and sales, and handled customer
service and communication. All in all, you are in the
right place if you want to start and profit
with an Etsy shop.
2. Why Etsy is a great platform for starting a business: So why is that C, a great platform
for starting out? Well first, Etsy has a large
and active customer base. They have over 92 million
active buyers and about four-and-a-half million
active sellers Right now. They also offer readymade, the ready-made audiences
there for your products. So the large customer base means more potential buyers for your products and a
lot more opportunities to grow your business. The second point is Etsy is
a highly visible platform. It's one of the most popular e-commerce platforms
in the world. And it's known for its
focus on handmade, vintage and craft items. They're getting more and more
into the print on-demand. I don't know as well. That means when you sell
your products on Etsy, you're more likely to
be found by customers. We're specifically
looking for other types of products that you're selling. The third thing is Etsy is a cost-effective platform for starting a business to
open them Etsy shop, there's a small listing fee and a small transaction
fee on each sale, but there's no monthly
or annual fees. This makes it an
affordable option for entrepreneurs who are
just starting out. It may not have a lot of money to invest in their business. The fourth point is this. Etsy offers a lot of tools and resources for sellers
to help them succeed. They have a wide range of educational resources
and tutorials, as well as the community of other sellers who can
offer support and advice. This can be invaluable for entrepreneurs who
are just starting out and need guidance on how to run a successful business. Finally, Etsy is a
platform that is supportive of small
businesses and entrepreneurs. The platform encourages
creativity and individuality, and it's a great way for
entrepreneurs to get their product in front of
a large audience, ETC, also has a strong focus
on sustainability, which aligns with the values
of many entrepreneurs. All these great
factors may get to a really good platform for
starting your online business.
3. Choosing a shop name: Alright, let's talk about
choosing a shop team so your shop name should be
memorable and easy to pronounce. Although some of the
ones that you can't pronounce that actually
work really well to. It should be easy for
customers to remember and to tell their friends and
family about your shop. A simple, easy to remember name will help you
build your brand and increase the chances
of customers returning to your shop,
which is a big deal. The second thing
is your shop names should be relevant to
your products, e.g. if you're selling
handmade jewelry, you should choose a name
that reflects that. It'll help customers to understand what
your shop is about. And it will help you to stand out in the
search results when customers are looking for
products much like yours. The third point is
your shop name should be unique and this is
the most important one. It's important that your shop
name was not already being used by another Etsy seller
or another business. It's also important
to check that the name that you chose is not already trademarked and
copyrighted by someone else. This will help prevent
any future legal issues. The fourth thing
is your shop names should be easy to spell. Choosing a name that
is easy to spell and make it easier for
your customers to find your shop when
they're searching on Etsy or other search engines. It will also help to prevent customers from
accidentally ending up on our letters and other shops page just because they
must spelled your name. Finally, it's a good idea
to check your shop name on different social
media platforms to ensure that the
handle is available. This will make it easier for
you to promote your shop on social media and to
build a following, a consistent name across
all the platforms will also make it easier
for customers to find you. So there's shop name
is very important. Make sure you pick a good one, make it unique and
make it work for you.
4. Creating a shop banner and profile picture: So let's talk about creating a shop banner and
a profile picture. So creating a shop banner and profile picture is
an important step in setting up your Etsy shop. Because it's gonna be
the first thing that customers see when
they visit your shop. A well-designed banner and profile picture can help
to establish your brand, create a professional image, and attract customers
to your shop. So there's a few things
that you want to consider when creating your shop banner and
profile picture. First, your shop banner
and profile pictures should be visually
appealing and professional. They should be high-quality
images that are well-lit and
definitely in-focus. There's still helped to create a positive first impression and make your shots look
a lot more trustworthy. Secondly, shop banner
and profile picture should be consistent
with your brand. They should reflect
the style and the theme of your shop and
the products that you sell. E.g. if your shop sells
handmade jewelry, your banner and
profile pic should be visually consistent
with that theme. Thirdly, your shop banner should be the right
size and resolution. Etsy has specific guidelines for the size of resolution
of shop banners, which you'll see
when you upload it. So by following
these guidelines, you can ensure that
your banner will display correctly
on all devices, will not be distorted
or pixelated. Fourthly, you should include
your name and your banner, your profile picture or both. This will help customers to identify your shop quickly and easily and it will make it more likely that they'll
remember your shop name. Finally, your banner
and profile picture should be updated regularly. This will help to keep your shop looking fresh and will give customers a reason to come back and visit your shop again. You can update your banner
and profile picture to reflect the seasons, holidays, or new product releases, especially throwing some
Christmas stuff in there, Valentine's Day or Mother's
Day and Father's Day, St. Patrick's Day. Just switch
up the banner theme. It looks really good. So by
following these guidelines, you can create a shop
banner and profile picture that will help
establish your brand, create a professional image, and attract customers
to your shop. And that's how it's done, folks.
5. Setting up payment and shipping options: Alright, now we're
on to setting up payments and shipping options. This is an important step in
setting up your Etsy shop. It's important to
have a variety of payment options available for your customers and to have a clear and easy to
understand shipping policy. So there's a few things
to consider when setting up your payment and
your shipping options. First, you should offer a
variety of payment options. Etsy offers the ability to accept payments through
their platform, PayPal and other
payment gateways. But by offering a variety
of payment options, you can make it
more convenient for customers to purchase
from your shop. Secondly, you should set up
automatic shipping rates. So let's see, allows
you to set up automatic shipping
rates based on the weight and destination
on the package. This will make it easier
for customers to see the cost of shipping before they complete their purchase
and it's going to save you time when
processing orders. Thirdly, you should have an easy and clear to understand
shipping policy. So you're shipping policies should include information such as the type of shipping
services you offer, the handling time and the
estimated delivery time. If you get the
estimated delivery time or processing time wrong, you can end up going into a
payment reserve situation, which is not a
good thing at all. They will absolutely
withhold some of your money and it's
a pain in the butt, usually about 90 days. You don't want to run into that. To avoid that, you want to help customers to understand like, when can they expect to
receive their order? And that'll help manage
their expectations. The fourth thing is
you should offer international shipping
if it's feasible. This is going to
help you to reach a larger customer audience
and expand your business. You should also be aware of customs and import
regulations as the country's you ship to communicate clearly with
your customers about it. Finally, you should
consider offering expedited shipping options for customers who need the
orders were quickly. This is going to
help to increase your sales and
give customers and additive incentive
to purchase from your shop by setting up payment and shipping options in an organized
and efficient way. You can make it easy for
customers to purchase from your shop and increase the
chances of repeat customers, which is something we all want.
6. Identifying products and trends on Etsy: Alright, let's talk about identifying trends
and products on Etsy. So identifying
products and trends on Etsy is another important step in finding your niche and determining what products
to sell in your shop. So by understanding
what products are in demand and what
trends are popular, you can create a product
line that will appeal to customers and help your business stand out from the competition. Here are a few things
to consider when identifying products
and trends on Etsy. First, you should research the top-selling products
on Etsy all the time. This can give you an idea of
the types of products that are in demand and what
customers are looking for. By understanding what
products are popular, you can create a product line that will appeal to customers and definitely increase your
chances of making sales. Secondly, you should pay
attention to seasonal trends. Trends change frequently,
so it's important to stay up-to-date
on what's popular at different times of the year. E.g. you may see an increase in demand for
Christmas ornaments and the holiday season
or an increase in demand for beach related
items during the summer. Thirdly, you should
pay attention to popular keywords and
hashtags on Etsy. But understanding what keywords
and hashtags are popular, you can optimize
your listings and make it more likely that customers will find your shop when searching for
products like yours. Fourth thing is you
should pay attention to popular color schemes
and patterns. By understanding
what color schemes and patterns are popular, you can create a
product line that will appeal to customers and help your shop stand out big
time from the competition. Finally, you should
pay attention to the type of materials
that are popular. Understanding what materials are working can allow you to create a product line that will
appeal to customers and help your shop stand
out from the competition. By understanding
the products and trends that are popular on Etsy, you can create product
lines that will appeal to customers and help your business stand out from the competition, which is gonna make
you more sales than the end. And that's
what we all want.
7. Researching your competition: Researching your competition is an important step in
finding your niche and determining how to stand
out in the market by understanding what
other businesses and your niece are doing, you can identify
areas where you can improve and differentiate
your business. Here are a few
things to consider when researching
your competition. Number one, you should identify
your main competitors. Look for businesses
that are selling similar products and
targeting a similar market. Take note of the shop main
products, prices and reviews. Number two, you should always
analyze their product line. Take note of the types of
products that are selling, their pricing, the quality
of their products. This will give you an idea of
what customers are looking for and what they're
willing to pay for. The third thing is
you should analyze their branding and
marketing efforts. Take note of the shop banner, the profile picture, and
other branding elements. Look at their social
media presence and see how they're
promoting their products. This will give you an idea
of what is working for your competition and what you can do differently to stand out. The fourth thing is you should analyze their customer reviews. These are gold mines, looking at what the
customers are saying about your competitors
products and services. This will give you
an idea of what customers like and dislike about their products and what they can expect from a business
in your niche. Finally, you should analyze their shipping and
return policies. Look at how they
handle shipping, look at how they handle
returns and refunds. This will give you an
idea of what customers expect when it comes to
shipping and return policies. And you can use this
information to create a policy that's going to
attract customers to your shop. So by researching
your competition, you can identify
areas where you can improve and differentiate
your business. And he can create
product lines and marketing strategies
that will help you to stand out in the market. And your, basically
your competitors haven't all publically
available for you on Etsy. So you don't want
to skip this step.
8. Determining your target market: Alright, so determining
your target market is another important
step in finding your niche and creating
a product line. Let's go into appeal
to your customers. By understanding who
your target market is and what their needs
and preferences are, you can create a product
line and marketing strategy that will help you to
reach and attract them. Here are a few
things to consider when determining
your target market. The first thing is you should define your target
markets demographics. This includes factors
like age, gender, income, education,
and even location. By understanding your target
markets, demographics, you can create a product
line marketing strategy that's going to appeal to them. Secondly, you should define your target markets,
psychographics. This includes factors
like lifestyle, values, interests,
and personality. By understanding your target
markets, psychographics, you can create a
product line and marketing strategy
that's going to appeal to that segment. The third thing is
you should define your target markets pain points. This includes problems or challenges that your
target market is facing and how your product or service can help
to solve them. By understanding your
target markets pain points, you can create a
product line and marketing strategies
that's going to be number one and attract
them like bees to honey. The fourth thing is,
you should always define your target
markets buying behavior. This includes information such as how they prefer to shop, how much they're
willing to spend, what motivates them to buy. By understanding your target
markets buying behavior, you can create a
product line and again, market to them like
nobody else can. Finally, you should research your target markets,
interests, and preferences. This includes information like what they like to do
in their free time, what kind of products and
services they're interested in, and what inspires them by understanding your target
markets, interests, and preferences, you can really dominate
your competition. So by determining
your target market, you can create a product
line and strategy that's going to help you reach and attract your desire customers, which is going to mean basically more money in your pocket, which
is what we all want.
9. How to create and photograph your products: So creating and photographing
your products is another step in
establishing your brand, creating a professional image, and attracting customers
to your Etsy shop. By understanding how to create an photograph your products, you can create a product line
that's going to appeal to customers and increase your
chances of making a sale. Here are a few things
to consider when creating and photographing
your products. Number one, you should ensure that your products
are of high-quality. Customers are more likely
to purchase products that look well-made
and professional. Make sure to use high-quality
materials and pay attention to the details
when creating your products. Number two, you
should ensure that your products are
consistent with your brand. Your product should reflect
the styling theme of your shop and the
products that you sell. By creating products that are
consistent with your brand, you can create a product line, but it's going to appeal
to your customers and increase your chances
of making a sale. Again, number three, you should always use natural
lighting when photography, when photographing
your products. Natural light will
give your photos and more professional
and attractive look. When taking pictures,
try to avoid using Flash and be sure to take pictures at different
angles all the time. Number four, you should use a clean and simple background when taking photographs
of your products. This is going to help
to make your product stand out and will make it easier for customers to see
the details of your products. You can use a plain background, like a white or black sheep, or a theme background that
reflects your products. Finally, you should use photo editing software
to enhance your photos. You can use software to adjust everything
including brightness, contrast, and the
color your photos. You can also remove
any blemishes or background elements that may
detract from your products. But understanding how to create and photograph your products. You can create a product line
that's going to appeal to your customers and increase
your chances of making sales. And I think that's the overall
theme of this whole thing.
10. Sourcing materials and suppliers: Alright, so let's talk about sourcing materials
and suppliers, which is another
step in creating a product line that's
going to appeal to your customers may increase
your chances of sales. So by understanding how to source materials and suppliers, you can create a
product line that's high-quality and consistent
with your brand. So there's a few things
to consider when sourcing materials
and suppliers. Number one, you should research the type of
materials that are available. That includes understanding the different types
of materials, their properties,
and their costs. Knowing the materials that are available will
help you to make informed decisions
about what types of products you want to create. Number two, research
potential suppliers. So look for suppliers
who can provide the materials you need
at a reasonable cost, and who can provide a
consistent quality. You can research suppliers
through online directories, trade shows, and
even word of mouth. Number three, you should
consider the logistics, sourcing materials
and suppliers. This includes understanding
the lead time, shipping cost and
minimum order quantities which a lot of suppliers have. You should also consider
whether the supplier is able to provide the materials
in the quantity you need, and most importantly,
in a timely manner. Number four, you
should establish a good working relationship
with your suppliers. This includes
communicating clearly, always paying on time,
and providing feedback. A good working relationship with your suppliers is going
to ensure that you have a consistent
supply of materials and you're able to source
new materials as needed. Finally, you should consider
the environmental impact when sourcing your products and determining
what your listing. There's a lot of
buyers on Etsy and they're very
conscientious of this. And your sales are going to
suffer if you don't take that into account when sourcing your products and materials. So make sure that you
always stay on top of it. The environmental stuff
works really well. And if you don't have it,
it can take your business. So be very careful with it.
11. Product pricing and inventory management: Alright, well I'm
running an Etsy shop product pricing, Hen, inventory management
are important steps to be successful
in this business. So you need to
understand how to price your products and
manage your inventory. You can increase the
chances of making sales and ensuring that you have
the right products available at the right time. So there are a few
things to consider when pricing your products and
managing your inventory. Firstly, you should research the market and your competition, looking at the prices of similar products and prices
of your competition. This will give you
an idea of what customers are willing to pay
for products like yours. And it's going to
help you determine a fair price for your product. Secondly, you should consider the cost of your
materials and labor. You should factor in
the cost of materials and labor when determining
the price of your products. That's going to ensure that you're able to make a profit on your products so that
you can continue to run your business and to
many people skip that. Thirdly, you should consider the cost of shipping
and handling. You got to factor in the
cost of shipping and handling when you determine
the pricing of your products. Because if you price it too low, you're going to lose money. That's going to ensure
that you're able to offer competitive shipping prices and that you're able to make a
profit on your products. Fourthly, you should have an inventory management
system in place. This includes tracking
your stock levels, restocking products as
needed, and monitoring sales. This will help to
ensure that you have the right
products available at the right time and you're not overstocking, understocking
your products. Finally, you should regularly review and adjust your prices. You have to review your
prices regularly to ensure that you're competitive and
you're making a profit. Of course. You should
also adjust your prices as needed based on changes
in the market and your, your cost of materials will
go up or down over time. One prime example of that is the recent pandemic that
we just came out of, where there was a lot
of supply chain issues and the price of
everything went up. If you didn't adjust
your prices of your products on Etsy
during that time, you may have lost money, which is never a good thing. So stay on top of it. You can't just price something at one price forever
and leave it. You got to make sure
that your competitive, you gotta make sure that
you're putting money in your pocket in order to keep your business
going long term.
12. How to sell digital products: How to sell digital products. Selling digital products on
Etsy is a great way to expand your product offerings and
reach a wider audience. Digital products are very
easy to create, distribute, and can be sold over and over again without incurring
any additional costs. So there's a few things
to consider when selling digital
products on Etsy. Etsy. I said they're on Etsy. First, you should choose the right product type of
digital product to sell. Some popular digital products on Etsy include printable art, digital patterns, e-books,
and stock photos. You should also choose a
product that you're passionate about and that aligns
with your brand. Number two, you should create high-quality
digital products. Customers expect
high-quality products even if they aren't digital. So make sure to use high
resolution resolution images and to proofread your
taps for errors. You should also include detailed descriptions
and previews of your products to give customers an idea of
what they're buying. Third, you should create your listing that showcases
your digital product. This includes using
high-quality images and providing detailed information
about your product. Be sure to include
the file format and any restrictions
or limitations. Meaning if you're
selling a PNG file, make sure you tell them
they're buying a PNG file. They're not buying like a
canvas spring or a poster. Otherwise you'll run
into a lot of issues. So the fourth thing
is you should set up a system for delivering
your products. Once a customer has
made the purchase. So you should be able to deliver the product to them
in a timely manner. On Etsy, It's basically insulin. You can use a system like SAP's digital download
feature or use a third-party app to
deliver your products if it's a little too big for
Etsy is internal feature. Finally, you should
consider offering additional services such
as custom designs of personalization for your digital products
that can increase the value of your
products and make them even more attractive to
potential customers. So by understanding how to
sell digital products on Etsy, you can expand your product
offerings and reach a wider audience and increase
your revenue streams. Big time, I love
digital products.
13. How to sell print on demand products: Alright, let's talk
about how to sell print on demand
products on Etsy. This is my wheelhouse
and this is where I made the bulk of my revenue. So selling print
on demand products on Etsy is a great way to expand your product offerings without having to hold large
amounts of inventory. Pod products, print
on demand products. They're only printed
when they're ordered, which eliminates
the risk of having unsold products and reduces
your upfront costs. So there are a few things
you need to consider. Need to consider when selling print on demand
products on Etsy. Number one, you should choose the right type of
POD product to sell. Some popular POD products
on Etsy include clothing, accessories, home
decor, and art prints. You should choose a
product that aligns with your brand and that
you're passionate about. Number two, he should work with reliable print
on-demand supplier. There are many POD
suppliers available, but not all of them offer those same quality
or level of service. Research different
ones, and choose the one that offers the
products you want to sell, and that has a good reputation. Number three, you should create high-quality designs
for your POD products. Your designs have to be
consistent with your brand. They should appeal to
your target market. You should also consider
offering a variety of design options to appeal
to different customers. And even consider
offering personalization. Number four, you should
create a lifting that showcases your print
on demand products. Again, you want to be
using high-quality images. You want to provide
detailed information about your product
like dimensions. And you wanna be sure to include information about the materials. Again, the size, and any care instructions
if it's apparel. Finally, you should consider offering additional
services like customization or
personalization for your products that can
increase the value of them, that make them more attractive
to potential customers. So when you understand
how to sell print on demand
products on Etsy, you can expand your
product offerings without having to hold
large amounts of inventory. In fact, you don't hold any. It's only printed and shipped
after the sale is made. This is a wicked
way to do business. I love it personally. And this is going to
help you increase your revenue streams big time. So hopefully it helps you
learn how to sell print on demand products on Etsy.
14. Optimizing your listing for search: So one of the most
important parts of etsy is optimizing your listing
for Etsy search, it's vital to make sure that your products are visible
to potential customers. You need to understand how to optimize your listing
so you can increase your chances of
making a sale and reaching a wider audience and appearing up high in the
search results for Etsy. So there's a few things that
you have to consider again, when optimizing your, your
listings for Etsy search. First, you should use relevant keywords in your
listing, title, and tags. These keywords should
be relevant to your product and should be the words that potential
customers would use when searching for
your products like yours. You should also
use variations of these keywords in order to
reach a wider audience. Second, you should use high-quality images
and your listing. Those images will
be clear, well-lit, and should accurate, accurately
represent your product. You should also use multiple
images to give customers a better idea of exactly what your product looks
like from different angles. Third, you should use detailed and accurate product descriptions and your listings. These should include information about your product like size, materials, and any
carrier instructions. They should also include any unique or special features
of your product forth. You should use a shop banner and a profile picture that reflects
your brand and products. Those images again, has to
be high-quality and they have to be consistent with
the products you sell. So finally, you should
consider using Etsy promoted lives things to increase the
visibility of your products. What promoting listings
are paid advertising, which allows you to place your products in front of
more potential customers. Rate on Epsilon. So by optimizing your
listings for Etsy search, again, you can increase
your chances of making sales and reaching
a wider audience. And that's a good thing
for everyone involved. So make sure you get
those titles, tags, descriptions, and all
your keywords correct, so that you appear at the
top of the search results.
15. Utilizing social media and email marketing: Good old social media. So we want to be utilizing social media and
email marketing. It's vital to promoting your Etsy business and
reaching a lot of people. So by understanding how
to use these tools, you can increase your
chance of making sales, building up a loyal
customer base. And there's a few things that
you want to consider when using social media
and e-mail marketing. Firstly, you should
establish a presence on social media platforms that are relevant to your business. This includes places like Instagram, Facebook,
Pinterest, TikTok. By posting regularly and
engaging with your audience, you're going to increase your
brand awareness and you're also going to drive traffic
to your Etsy shop for free. Secondly, you should
use social media to showcase your products and
behind the scenes content. This includes posting pictures
of your products, videos, and other content that
gives your audience a better understanding of
your brand, your products. Thirdly, you should use social media to engage
with your audience. This includes responding
to comments and messages, running giveaways and contests, and sharing customer
reviews and testimonials. By engaging with your audience, you're gonna be building
up a loyal customer base. You're going to
increase brand loyalty and you're gonna get more sales. Fourthly, you should use email marketing to communicate
with your audience. This includes
sending newsletters, promotional e-mails, and
abandoned cart emails. By communicating with
your audience regularly, you're going to keep them
informed about new products, sales, and other
important information. And finally, you should use email marketing to
segment your audience. This includes creating
different e-mail list based on their interests, purchase history,
and other factors. By segmenting your audience, you can personalize your
communications and increases the chances that your emails
will be red and acted upon. Because just because you send an email doesn't mean
they're going to open. And in fact, email
open rates are pretty low, anywhere 10-20%. But it's still
really good to use. So by utilizing social
media and e-mail marketing, you can promote
your Etsy business, reach a lot more people and increase your chances of
making a lot of sales.
16. Running promotions and sales: Alright, let's talk about
running promotions and sales. It's a very effective
way to increase sales and attract new
customers to your Etsy shop. In fact, Etsy gives you a preference in
the search results when you do run a
promotion or a sale. So when you understand how to run these promotions and sales, you're going to create a
sense of urgency and you're going to incentivize
customers to make a purchase. There's a few things to consider when running
promotions and sales. Number one, you should choose the right type of promotion
or sale for your business. Some popular promotions
include discounts, buy one, get one free
and free shipping. You should choose a
promotion that aligns with your business and that will attract customers to your shop. Secondly, you should choose the right time to run
your promotion or sale. This includes considering
seasonal trends, upcoming holidays, and
other relevant events. I'll tell you that Black Friday, Cyber Monday sales are the
best ones over on Etsy. So by running your promotion
or sale at the right time, you can increase the chances that customers will
take advantage of it. Thirdly, you should use social
media, e-mail marketing, and other channels to promote
your promotion or sale. This includes creating
a sense of urgency and highlighting the value of
the promotion, the sale. So by promoting your promotion over sail through
various channels, you can reach a wider
audience and increase the chances that customers
will take advantage of it. Fourthly, you should be prepared for an increase
in traffic and sales. This includes
having enough stock and resources to fulfill orders. And you want to always provide excellent customer service to ensure that customers have
a positive experience. Finally, you should
track your results and adjust your strategy
accordingly. This includes tracking
your sales and customer feedback during
the promotion or sale. So by tracking your results, you can see what
worked, what didn't. And you can adjust your strategy for future promotions and sales. And by the end of the day, you'll be an expert on it. By running these
promotions and sales, you can increase your
own sales and attract new customers to your
Etsy shop all the time. It's a great thing to do and
you should be running them. If you look at any of
the best Etsy shops, they're running sales,
that means you should too.
17. Responding to customer inquiries and reviews: So responding to
customer inquiries and reviews on Etsy is vital to providing
excellent customer service and building up a
positive reputation, reputation for your business. This can make or break you. You have to understand
how to respond to customer inquiries and reviews. You can create a positive
experience for your customers. But there's a few things they have to consider when responding to these inquiries and
to the reviews on Etsy, which really do drive
your business big time. First, you have to respond to customer inquiries promptly
and professionally. Do not take it personally. This includes
answering questions, providing additional
information, and resolving any issues
that may arrive. Don't make excuses promptly
and professionally. You can create a positive
experience for them. And that's going to
increase the chances of repeat business
and a good review. Secondly, you should use
positive language and a friendly tone when responding
to customers and reviews. This includes phrases like
please and thank you. And avoiding anything negative or confrontational
in your language, they'll pick up on it real quick and they're going to
give you a bad review. And I can sync your shop. So by using a positive
language and a friendly tone, you can create a positive
experience for your customers and build a positive
reputation for your business. One tip that I like
to do is actually put a little Smiley
face on the end of it. That makes makes my
tone go from like, who that was kinda harsh
to like, Oh, he's smiling. It works. Third, you should be
transparent nonsense when responding to
customer to customers. That includes being
upfront about any issues that may arise from, like providing a solution. By being transparent and honest, you're going to
create that positive experience and you're going to build trust with them forth. You should take
responsibility for any mistakes and
apologize when necessary. That includes acknowledging
any mistakes that may have been made and providing a solution to resolve the issue. By taking responsibility for
mistakes and apologizing, you're going to create
a positive experience. You're gonna build trust,
you're gonna build loyalty. Finally, you should
thank your customers, thank them for their reviews, whether they're
positive or negative. By thanking customers
for the reviews, you're going to create
another positive experience and show them that you're
real human and that you value their feedback by responding to customer
inquiries and reviews on Etsy, you can provide excellent
customer service, build a positive reputation
for your business, and increase those chances of repeat business, which is vital. Plants get those review
rankings up there, which is going to drive more sales for your business because Etsy is going to like your story even more
in their algorithm. So do not ignore good
customer service. It's vital to your success.
18. Handling returns and refunds: Handling returns
and refunds on Etsy is another thing
that you're going to have to deal with quite a bit. And it's, uh, it's on
the pathway to providing excellent customer service and creating that positive
experience for your customers. So in order to understand how to handle these returns
and refunds, you can ensure that your
customers are satisfied with their purchases and that you are in compliance
with Nazis policies. So there's always
a few things to consider when handling returns
and refunds on that seat. Number one, you should
always have a clear and easy to understand
return and refund policy. The policy has to be easily accessible on
your Etsy listing. It has outline the process for returning or
refunding a product, the timeframe for returns, and any conditions
that must be met. By having a clear and easy
to understand policy, you can reduce the
likelihood of confusion or misunderstandings and
even worst bad reviews. Number two, you should
communicate your return and refund policy to your customers
clearly and up front. That means providing your
policy at the time of purchase, including it in your listings and on your shop's About page. You also want to include
it in your heart or confirmation
email if you can. By communicating
your policy upfront, you're going to
reduce the likelihood of misunderstandings. You're going to interrelate
your customers are aware of their rights
and responsibilities. And again, you're gonna
get some good reviews. Number three, you
should be responsive and helpful when handling
returns and refunds. That includes responding to customer inquiries
promptly providing clear instructions on how to
return or refund or product. By being helpful and responsive, you can create that
positive experience for them and increase the chances of repeat business coming back to you
for more sales. Number four, you have to process returns and refunds
in a timely manner. Do it as fast as possible. We know it stinks. That means processing refund as soon as the returned
item was received, Providing a refund
in the same form of payment that was used for
the original purchase. So by processing returns and
refunds in a timely manner, you're going to create a
positive experience for them. You're gonna build trust
with them and you're gonna get repeat customers. Finally, you have to comply with these policies regarding
returns and refunds. That includes following
the guidelines for handling returns
and refunds and providing any documentation or proof of purchase if
required by Etsy. No one likes to deal
with this stuff. But it's necessarily when
you run an online shop, no matter which
platform you use. So let's do it right.
19. Building relationships with customers: Building relationships
with customers on Etsy is another important step that
you want to do to create a positive experience for them and increase the chances
of repeat business. You need to understand
how to build those relationships
with your customers in order to create a
loyal customer base and increase brand loyalty. So as always, here's
a few things to consider when building
relationships with customers. On Etsy. Number one, you have to communicate with their
customers regularly. That includes responding to inquiries and reviews promptly, providing updates
on new products, and sending newsletters or promotional e-mails
by communicating with your customers
brachial early, you can create a
sense of engagement, sensory rapport, and build
some trust with them. Number two, you
should go the extra mile to provide excellent
customer service. That includes resolving
customer complaints and issues quickly
and efficiently. Providing free samples
or freebies with orders. We're offering discounts
to repeat customers. By providing excellent
customer service, you can create a
positive experience for them and you're going to increase the chance of them coming back and
buying more for you. Number three, you should offer personalized
recommendations and discounts. That includes
recommending products based on the customers
purchase history, offering personalized
discount code, or offering a loyalty program by offering the personalized
recommendations and discounts, you can create a really
good experience for them and increase those odds of
getting more sales from them. Number four, you should build a community around your brand. This includes creating
social media accounts, hosting events, or creating
a blog or a podcast. Building a community
around your brand, you're going to create
a sense of engagement and increase brand
loyalty big time. Finally, you should
be authentic and transparent and your
interactions with customers. That means being honest
about your products, being open about your
business practices, and sharing your brand story by being authentic and transparent, you can create a
positive experience for your customers and definitely
increase on brand loyalty, which is key to your success.
20. Keeping track of your sales and expenses: Keeping track of your
sales and expenses on Etsy is an
important step like all the others in managing your business and understanding your
financial performance. By understanding how to keep track of these
sales and expenses, you're going to be able to make better-informed decisions
about your business, ensure that you're profitable. There's a few things
as always to consider, and let's dive right in. First, you should track your
sales on a regular basis. That includes keeping track of the number of products sold, the revenue generated, and
the average selling price. By tracking your sales
on a regular basis, you're gonna be
able to understand your financial performance and make informed decisions
about your business. Number two, you should track your expenses on
a regular basis. That includes keeping track
of the cost of goods sold, advertising and
marketing expenses, and any other business
expenses that you might have. By tracking your expenses
on a regular basis. You can understand your
financial performance. And again, ensure that you're profitable
because otherwise, what are we doing this for? Number three, you should
use accounting software or a spreadsheet to keep track of your sales and expenses. This includes using
software like QuickBooks, QuickBooks or zero, or creating a spreadsheet
in Excel or even Google Sheets by using accounting software
or a spreadsheet, you can easily track
your sales and expenses and you can even generate financial reports,
which are very cool. Number four, you should
regularly review your financial reports and
make adjustments as necessary. That includes identifying
areas where you can improve your financial
performance, such as reducing expenses or maybe even increasing prices. By reviewing your financial
reports regularly, you can make informed
decisions about your business and ensure
that you are a profitable. Finally, you should
always consider hiring a professional
accountant to help you keep track of your
sales and expenses, especially as your
business grows. And accountant can
help understand your financial performance, make informed decisions, and ensure that you're in compliance
with all the tax laws. By keeping track of your
sales and expenses on Etsy, you can manage your
business effectively, understand your
financial performance, and ensure that
you're profitable.
21. Scaling your business and hiring help: Scaling your business
and hiring help is another important step
and growing or Etsy business and
achieving your goals. So by understanding how to scale your business
and hire help, you can take your business
to the next level, an increase your revenue. So again, there's a couple of things we're
going to go through to help you when scaling your
business and hiring help. Number one, you should have
a clear plan for scaling it. This includes
identifying your goals, creating a timeline, and outlining the steps you
need to achieve those goals, sorry, by having a clear plan, you can ensure that you're
working towards your goals and scaling your business
in a sustainable way. Secondly, you should identify
areas where you need help. This includes areas as
like product development, marketing, customer
service, and accounting. By identifying the areas
that you need help, you can determine
the type of help you need and basically how
much of it you need, which is Barton to. Thirdly, you should
hire help that aligns with your business
goals and values. This includes
hiring freelancers, contractors who have skills
and experience you need, and who align with your
business goals and values. By hiring help that aligns
with your goals and values, you're going to ensure
that they are committed to helping you
achieve your goals. Number four, you should set clear expectations and
guidelines for your help. This includes providing them
with clear instructions, setting deadlines, and
providing regular feedback. By setting clear expectations, you can ensure that your
help is working towards your goals and that they understand what is
expected of them. Finally, you should
measure the success of your help and make
adjustments as necessary. This includes
tracking performance, monitoring their progress, and adjusting their
responsibilities as needed, measuring the success
of your help, and making adjustments
as necessary. You can ensure that
they're contributing to the growth of your business, scaling your business,
and hiring help. You can take your Etsy
business to the next level, increase your revenue, and
definitely achieve your goals.
22. Staying up to date on Etsy policies and trends: So staying up-to-date
on Etsy policies and trends is another step in managing your business
and staying competitive. By understanding how
to stay up to date, you're going to
ensure that you're in compliance with that
Seuss policies, that you're aware of the latest trends
in the marketplace. So again, there's a couple of
things you have to consider when staying up-to-date on
Etsy policies and trends. Number one, you should regularly check Etsy is policy
updates and announcements. This includes visiting Etsy
is policy page signing up for their newsletter and checking their social media
channels for updates. By staying informed about
the latest policy updates, you can ensure that
your business is in compliance with all
events, these policies. Number two, you should regularly check the ETC
trending page to stay where they need to stay aware of the latest trends
in the marketplace. This page shows you
the most popular items within categories on Etsy. And it can be a great
way to stay informed about what's hot in
the marketplace. So by staying informed
about the latest trends, you can adjust your
product offerings and marketing strategies
to stay competitive. Thirdly, you should
stay in foreign about the latest industry trends and best practices by reading blogs, listening to podcasts,
joining online communities. This includes reading blogs, blogs and articles about
e-commerce and small business. Listening to podcasts
about Etsy and joining online communities
like Facebook groups or other group coaching
programs, wink, wink. Fourthly, you should keep an
eye on your competitors by browsing their
shops and analyzing their product prices and tags. This can give you
an idea of what's working well for
them and you could, you could do differently
to stand down. Finally, you should be open to feedback and you
should be willing to make changes
to your business. That includes listening
to customer feedback, analyzing your sales
and financial data, and being open to making changes to your
product offerings, pricing and marketing
strategies. By staying up-to-date on
Etsy policy and trends, you can ensure
that your business is in compliance with them. You can stay informed about the latest trends
in the marketplace. And ultimately, you can
stay competitive yourself.
23. Recap of key takeaways: So as we've learned, starting and running a
successful Etsy business requires a variety of
skills and knowledge, including understanding
how to set up your shop, create and photograph
your products, optimize your listings
market your business, manage your finances and stay up-to-date with Etsy
policies and trends. One key takeaway is the importance of
creating a clear and easy to understand return
and refund policy. This will help reduce
any confusion and misunderstandings
with your customers. Additionally, it's important to communicate your policy
clearly an upfront that's going to ensure that
customers are aware of their rights and
the responsibilities. Another key takeaway is the importance of tracking
your sales and expenses. This will allow
you to understand your financial
performance and make informed decisions
about your business and also ensure
like unprofitable. Another important takeaway is the importance of building
relationships with customers. This includes providing
excellent customer service, responding to customer
inquiries and reviews promptly, and offering personalized
recommendations and discounts. Excuse me. Finally, as your business grows, it's important to consider scaling your business
and hiring help. This is going to
allow you to take your business to the next level, increase your revenue
and achieve your goals. Also, it's important
to stay up-to-date on Etsy is policies
and trends That's going to ensure that your
business is in compliance with them and that you're aware of the latest trends
in the marketplace. So in summary,
starting and running a successful Etsy business requires a combination
of knowledge and skills, including understanding
how to set up your shop, creating, photograph
your products, optimize your listing
market, your business, manage your finances
and stay up to date with these
policies and trends. By taking these steps, you can increase your
chances of success and building a profitable
business on Etsy.
24. Additional resources for Etsy entrepreneurs: So as an Etsy entrepreneur, it's important to have
access to a variety of resources to help you
succeed in your business. Here are a few additional
resources that can be valuable for Etsy
entrepreneurs like you and me. First, Etsy has a
comprehensive seller handbook that provides detailed information
on how to set up, run, and grow your business on Etsy, the handbook covers topics such as setting up your
shop, creating, enlisting products,
managing your finances, and marketing your business. It's a great resource for entrepreneurs to get a better understanding of the platform. It's guidelines. Secondly, ETC, also has a community of sellers that you can
join and connect with others just like
you share tips and advice and get help with any questions or
issues you may have. This can be a great resource for new entrepreneurs on Etsy to get support and advice for
more experienced sellers. Thirdly, there are many blogs
and websites and provide valuable information resources
for NC entrepreneurs. Mine happens to be one of them. Some popular blogs
include the Etsy Blog, which provides tips and advice
on how to succeed on Etsy. Etsy successful
log, which provides tips and advice on how
to grow your business. Fourthly, there are also many online
communities like mine, facebook groups and read it, and LinkedIn groups for
Etsy entrepreneurs. These communities
provide a platform for Etsy entrepreneurs
to connect, share tips and advice, and get help with any questions
or issues they may have. Finally, it's always
helpful to have taken online class
or workshops to learn more about an NC program or join a group
coaching program. How to improve your shop, how to increase your sales, and how to improve your skills. Some popular online classes come from sites like Skillshare, which also offer a wide range of topics related to Etsy,
entrepreneurship and more. So there's a few
resources for you. If you have any
questions, let me know because I'm a
resource for you too.
25. Next steps for starting your Etsy business: So what are the next steps for starting your Etsy business? Well, starting
your Etsy business is an exciting step towards
becoming an entrepreneur, but it can also be
very overwhelming. So joining a group coaching
program can provide the support and
guidance you need to take everything
to the next level. One of the next steps
that you can take would be to join a
group coaching program like the one I offer, where you receive live
training sessions each month. The training sessions
we'll cover a variety of topics like setting up
your shop, creating, enlisting products,
managing your finances, and marketing your
Etsy business. The live sessions
will allow you to ask questions, get feedback, and learn from other
Etsy entrepreneurs who are also in the
program already. Another benefit of joining a group coaching program
is a community aspect. You'll have access
to a community of other Etsy entrepreneurs who
are also in the program. This community will provide a platform for you to connect, share tips and advice, and get help with any questions or issues that you may have. In addition to the live training
sessions and community, my program also
includes star reviews. So each month you'll
have the opportunity to have your start reviewed by me and receive
feedback on how to improve your listings
and increase your sales. Finally, you also have access to additional resources
like worksheets, templates, and checklists to help you set up and grow
your Etsy business. These additional
resources will be provided after each session to help you implement what you learn by joining a
group coaching program, much like the one I offer, you're gonna get support, guidance, and resources
that you need. Take your Etsy business
to the next level. So if you want to sign up
now that it's great to take the next step towards building a successful Etsy business. If you're interested,
please visit my site at PPC dash coach.com,
that's Peter. Peter Charlie dash coach.com. And you'll find out more about the group
coaching program. Life's get you on.
So let's get you successful on Etsy asap. Have a great day, everybody.
Will Haimerl, PPC Coach
