How To Start An Etsy Business: A Complete Guide For Beginners | Will Haimerl | Skillshare
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How To Start An Etsy Business: A Complete Guide For Beginners

teacher avatar Will Haimerl, PPC Coach

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Overview of the course

      2:06

    • 2.

      Why Etsy is a great platform for starting a business

      1:59

    • 3.

      Choosing a shop name

      1:49

    • 4.

      Creating a shop banner and profile picture

      2:08

    • 5.

      Setting up payment and shipping options

      2:11

    • 6.

      Identifying products and trends on Etsy

      2:02

    • 7.

      Researching your competition

      1:57

    • 8.

      Determining your target market

      2:06

    • 9.

      How to create and photograph your products

      1:52

    • 10.

      Sourcing materials and suppliers

      1:57

    • 11.

      Product pricing and inventory management

      2:15

    • 12.

      How to sell digital products

      2:14

    • 13.

      How to sell print on demand products

      2:14

    • 14.

      Optimizing your listing for search

      2:01

    • 15.

      Utilizing social media and email marketing

      2:12

    • 16.

      Running promotions and sales

      2:15

    • 17.

      Responding to customer inquiries and reviews

      2:51

    • 18.

      Handling returns and refunds

      2:37

    • 19.

      Building relationships with customers

      2:06

    • 20.

      Keeping track of your sales and expenses

      2:16

    • 21.

      Scaling your business and hiring help

      2:07

    • 22.

      Staying up to date on Etsy policies and trends

      2:14

    • 23.

      Recap of key takeaways

      1:54

    • 24.

      Additional resources for Etsy entrepreneurs

      2:01

    • 25.

      Next steps for starting your Etsy business

      2:11

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About This Class

Starting an Etsy business is a great way to start your own online business.

In this class, we will give a complete guide for beginners on how to build your own Etsy shop.  Including:

  1. Introduction 
  2. Setting Up Your Etsy Shop
  3. Finding Your Niche
  4. Product Creation & Sourcing
  5. Marketing & Promotion
  6. Customer Service & Communication
  7. Managing & Growing Your Etsy Business
  8. Conclusion & What's Next

Throughout the class I cover things that you will need answers to before you even take the first step towards creating an Etsy business. I want to be very clear, this is NOT a get rich quick scheme. My results are not typical and it took years to get to where I am today. I went through a lot of failed attempts along the way just like everyone else. Please do not think you can watch a class and instantly quit your day job. That's not how it works.

By the end of the class, you'll have a solid foundation in place and be ready to start up your own Etsy shop.  

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Who Am I?


My name is Will, I'm an online entrepreneur who lives in Canada.  In my former life I was a financial advisor, but was horrible at my job.  I couldn't stand it.  I always knew I wanted to start my own business.  So back in 2005 I started working part time, my first online business, which led to me quitting my day job.  I've been proudly working for myself at home online since 2007.  I am unique in that I practice what I preach and I think you'll see that in my teaching.

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Meet Your Teacher

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Will Haimerl

PPC Coach

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Hey!  I'm Will, the owner and founder of PPC-Coach.com.  I've trained well over 11,000 online marketers since 2007, (yes I'm a dinosaur in the online marketing world).  I hope you enjoy my classes and if you have any questions let me know!

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Transcripts

1. Overview of the course: Hey, welcome to the How to Start and Etsy business, a Complete Guide for beginners. This course is designed to provide you with the knowledge and skills needed to successfully run and launch an online store on the Etsy platform. Throughout the course, you're going to learn the essential steps for setting up an optimizing your shop, finding and targeting your niche market. Creating and sourcing products, marketing and promoting your business. And of course, managing and growing your online that's stored. So the course is going to begin with an introduction to Etsy and the benefits of starting a business on the platform. You're going to learn about the history of it, see how it differs from other e-commerce platforms, and the unique opportunities that offers for entrepreneurs looking to sell handmade print on-demand, digital and craft items will also learn how the various theories and requirements are for setting up your Etsy shop. Then in the second section of the course, you're going to learn how to set up your shop and create a professional and attractive online store front. This will include choosing a shop mean, creating a banner and a profile picture, and setting up payment and shipping options. You're going to also learn how to navigate the Etsy platform and understand the basics of how it works. The third section of the course is going to focus on finding and targeting a niche market. So you're going to learn how to research products and trends on Etsy, analyze the competition, and determine the target market. You will also learn about the importance of branding and how to create a unique and memorable, memorable brand for your business. Finally, the course is going to cover product creation and sourcing, marketing and promotion, customer service and communication, and managing and growing the business. You'll learn how to create and photograph the product's source materials and suppliers and price are products the right way. You're also going to learn how to optimize the listings for search, use, social media and e-mail marketing, run promotions and sales, and handled customer service and communication. All in all, you are in the right place if you want to start and profit with an Etsy shop. 2. Why Etsy is a great platform for starting a business: So why is that C, a great platform for starting out? Well first, Etsy has a large and active customer base. They have over 92 million active buyers and about four-and-a-half million active sellers Right now. They also offer readymade, the ready-made audiences there for your products. So the large customer base means more potential buyers for your products and a lot more opportunities to grow your business. The second point is Etsy is a highly visible platform. It's one of the most popular e-commerce platforms in the world. And it's known for its focus on handmade, vintage and craft items. They're getting more and more into the print on-demand. I don't know as well. That means when you sell your products on Etsy, you're more likely to be found by customers. We're specifically looking for other types of products that you're selling. The third thing is Etsy is a cost-effective platform for starting a business to open them Etsy shop, there's a small listing fee and a small transaction fee on each sale, but there's no monthly or annual fees. This makes it an affordable option for entrepreneurs who are just starting out. It may not have a lot of money to invest in their business. The fourth point is this. Etsy offers a lot of tools and resources for sellers to help them succeed. They have a wide range of educational resources and tutorials, as well as the community of other sellers who can offer support and advice. This can be invaluable for entrepreneurs who are just starting out and need guidance on how to run a successful business. Finally, Etsy is a platform that is supportive of small businesses and entrepreneurs. The platform encourages creativity and individuality, and it's a great way for entrepreneurs to get their product in front of a large audience, ETC, also has a strong focus on sustainability, which aligns with the values of many entrepreneurs. All these great factors may get to a really good platform for starting your online business. 3. Choosing a shop name: Alright, let's talk about choosing a shop team so your shop name should be memorable and easy to pronounce. Although some of the ones that you can't pronounce that actually work really well to. It should be easy for customers to remember and to tell their friends and family about your shop. A simple, easy to remember name will help you build your brand and increase the chances of customers returning to your shop, which is a big deal. The second thing is your shop names should be relevant to your products, e.g. if you're selling handmade jewelry, you should choose a name that reflects that. It'll help customers to understand what your shop is about. And it will help you to stand out in the search results when customers are looking for products much like yours. The third point is your shop name should be unique and this is the most important one. It's important that your shop name was not already being used by another Etsy seller or another business. It's also important to check that the name that you chose is not already trademarked and copyrighted by someone else. This will help prevent any future legal issues. The fourth thing is your shop names should be easy to spell. Choosing a name that is easy to spell and make it easier for your customers to find your shop when they're searching on Etsy or other search engines. It will also help to prevent customers from accidentally ending up on our letters and other shops page just because they must spelled your name. Finally, it's a good idea to check your shop name on different social media platforms to ensure that the handle is available. This will make it easier for you to promote your shop on social media and to build a following, a consistent name across all the platforms will also make it easier for customers to find you. So there's shop name is very important. Make sure you pick a good one, make it unique and make it work for you. 4. Creating a shop banner and profile picture: So let's talk about creating a shop banner and a profile picture. So creating a shop banner and profile picture is an important step in setting up your Etsy shop. Because it's gonna be the first thing that customers see when they visit your shop. A well-designed banner and profile picture can help to establish your brand, create a professional image, and attract customers to your shop. So there's a few things that you want to consider when creating your shop banner and profile picture. First, your shop banner and profile pictures should be visually appealing and professional. They should be high-quality images that are well-lit and definitely in-focus. There's still helped to create a positive first impression and make your shots look a lot more trustworthy. Secondly, shop banner and profile picture should be consistent with your brand. They should reflect the style and the theme of your shop and the products that you sell. E.g. if your shop sells handmade jewelry, your banner and profile pic should be visually consistent with that theme. Thirdly, your shop banner should be the right size and resolution. Etsy has specific guidelines for the size of resolution of shop banners, which you'll see when you upload it. So by following these guidelines, you can ensure that your banner will display correctly on all devices, will not be distorted or pixelated. Fourthly, you should include your name and your banner, your profile picture or both. This will help customers to identify your shop quickly and easily and it will make it more likely that they'll remember your shop name. Finally, your banner and profile picture should be updated regularly. This will help to keep your shop looking fresh and will give customers a reason to come back and visit your shop again. You can update your banner and profile picture to reflect the seasons, holidays, or new product releases, especially throwing some Christmas stuff in there, Valentine's Day or Mother's Day and Father's Day, St. Patrick's Day. Just switch up the banner theme. It looks really good. So by following these guidelines, you can create a shop banner and profile picture that will help establish your brand, create a professional image, and attract customers to your shop. And that's how it's done, folks. 5. Setting up payment and shipping options: Alright, now we're on to setting up payments and shipping options. This is an important step in setting up your Etsy shop. It's important to have a variety of payment options available for your customers and to have a clear and easy to understand shipping policy. So there's a few things to consider when setting up your payment and your shipping options. First, you should offer a variety of payment options. Etsy offers the ability to accept payments through their platform, PayPal and other payment gateways. But by offering a variety of payment options, you can make it more convenient for customers to purchase from your shop. Secondly, you should set up automatic shipping rates. So let's see, allows you to set up automatic shipping rates based on the weight and destination on the package. This will make it easier for customers to see the cost of shipping before they complete their purchase and it's going to save you time when processing orders. Thirdly, you should have an easy and clear to understand shipping policy. So you're shipping policies should include information such as the type of shipping services you offer, the handling time and the estimated delivery time. If you get the estimated delivery time or processing time wrong, you can end up going into a payment reserve situation, which is not a good thing at all. They will absolutely withhold some of your money and it's a pain in the butt, usually about 90 days. You don't want to run into that. To avoid that, you want to help customers to understand like, when can they expect to receive their order? And that'll help manage their expectations. The fourth thing is you should offer international shipping if it's feasible. This is going to help you to reach a larger customer audience and expand your business. You should also be aware of customs and import regulations as the country's you ship to communicate clearly with your customers about it. Finally, you should consider offering expedited shipping options for customers who need the orders were quickly. This is going to help to increase your sales and give customers and additive incentive to purchase from your shop by setting up payment and shipping options in an organized and efficient way. You can make it easy for customers to purchase from your shop and increase the chances of repeat customers, which is something we all want. 6. Identifying products and trends on Etsy: Alright, let's talk about identifying trends and products on Etsy. So identifying products and trends on Etsy is another important step in finding your niche and determining what products to sell in your shop. So by understanding what products are in demand and what trends are popular, you can create a product line that will appeal to customers and help your business stand out from the competition. Here are a few things to consider when identifying products and trends on Etsy. First, you should research the top-selling products on Etsy all the time. This can give you an idea of the types of products that are in demand and what customers are looking for. By understanding what products are popular, you can create a product line that will appeal to customers and definitely increase your chances of making sales. Secondly, you should pay attention to seasonal trends. Trends change frequently, so it's important to stay up-to-date on what's popular at different times of the year. E.g. you may see an increase in demand for Christmas ornaments and the holiday season or an increase in demand for beach related items during the summer. Thirdly, you should pay attention to popular keywords and hashtags on Etsy. But understanding what keywords and hashtags are popular, you can optimize your listings and make it more likely that customers will find your shop when searching for products like yours. Fourth thing is you should pay attention to popular color schemes and patterns. By understanding what color schemes and patterns are popular, you can create a product line that will appeal to customers and help your shop stand out big time from the competition. Finally, you should pay attention to the type of materials that are popular. Understanding what materials are working can allow you to create a product line that will appeal to customers and help your shop stand out from the competition. By understanding the products and trends that are popular on Etsy, you can create product lines that will appeal to customers and help your business stand out from the competition, which is gonna make you more sales than the end. And that's what we all want. 7. Researching your competition: Researching your competition is an important step in finding your niche and determining how to stand out in the market by understanding what other businesses and your niece are doing, you can identify areas where you can improve and differentiate your business. Here are a few things to consider when researching your competition. Number one, you should identify your main competitors. Look for businesses that are selling similar products and targeting a similar market. Take note of the shop main products, prices and reviews. Number two, you should always analyze their product line. Take note of the types of products that are selling, their pricing, the quality of their products. This will give you an idea of what customers are looking for and what they're willing to pay for. The third thing is you should analyze their branding and marketing efforts. Take note of the shop banner, the profile picture, and other branding elements. Look at their social media presence and see how they're promoting their products. This will give you an idea of what is working for your competition and what you can do differently to stand out. The fourth thing is you should analyze their customer reviews. These are gold mines, looking at what the customers are saying about your competitors products and services. This will give you an idea of what customers like and dislike about their products and what they can expect from a business in your niche. Finally, you should analyze their shipping and return policies. Look at how they handle shipping, look at how they handle returns and refunds. This will give you an idea of what customers expect when it comes to shipping and return policies. And you can use this information to create a policy that's going to attract customers to your shop. So by researching your competition, you can identify areas where you can improve and differentiate your business. And he can create product lines and marketing strategies that will help you to stand out in the market. And your, basically your competitors haven't all publically available for you on Etsy. So you don't want to skip this step. 8. Determining your target market: Alright, so determining your target market is another important step in finding your niche and creating a product line. Let's go into appeal to your customers. By understanding who your target market is and what their needs and preferences are, you can create a product line and marketing strategy that will help you to reach and attract them. Here are a few things to consider when determining your target market. The first thing is you should define your target markets demographics. This includes factors like age, gender, income, education, and even location. By understanding your target markets, demographics, you can create a product line marketing strategy that's going to appeal to them. Secondly, you should define your target markets, psychographics. This includes factors like lifestyle, values, interests, and personality. By understanding your target markets, psychographics, you can create a product line and marketing strategy that's going to appeal to that segment. The third thing is you should define your target markets pain points. This includes problems or challenges that your target market is facing and how your product or service can help to solve them. By understanding your target markets pain points, you can create a product line and marketing strategies that's going to be number one and attract them like bees to honey. The fourth thing is, you should always define your target markets buying behavior. This includes information such as how they prefer to shop, how much they're willing to spend, what motivates them to buy. By understanding your target markets buying behavior, you can create a product line and again, market to them like nobody else can. Finally, you should research your target markets, interests, and preferences. This includes information like what they like to do in their free time, what kind of products and services they're interested in, and what inspires them by understanding your target markets, interests, and preferences, you can really dominate your competition. So by determining your target market, you can create a product line and strategy that's going to help you reach and attract your desire customers, which is going to mean basically more money in your pocket, which is what we all want. 9. How to create and photograph your products: So creating and photographing your products is another step in establishing your brand, creating a professional image, and attracting customers to your Etsy shop. By understanding how to create an photograph your products, you can create a product line that's going to appeal to customers and increase your chances of making a sale. Here are a few things to consider when creating and photographing your products. Number one, you should ensure that your products are of high-quality. Customers are more likely to purchase products that look well-made and professional. Make sure to use high-quality materials and pay attention to the details when creating your products. Number two, you should ensure that your products are consistent with your brand. Your product should reflect the styling theme of your shop and the products that you sell. By creating products that are consistent with your brand, you can create a product line, but it's going to appeal to your customers and increase your chances of making a sale. Again, number three, you should always use natural lighting when photography, when photographing your products. Natural light will give your photos and more professional and attractive look. When taking pictures, try to avoid using Flash and be sure to take pictures at different angles all the time. Number four, you should use a clean and simple background when taking photographs of your products. This is going to help to make your product stand out and will make it easier for customers to see the details of your products. You can use a plain background, like a white or black sheep, or a theme background that reflects your products. Finally, you should use photo editing software to enhance your photos. You can use software to adjust everything including brightness, contrast, and the color your photos. You can also remove any blemishes or background elements that may detract from your products. But understanding how to create and photograph your products. You can create a product line that's going to appeal to your customers and increase your chances of making sales. And I think that's the overall theme of this whole thing. 10. Sourcing materials and suppliers: Alright, so let's talk about sourcing materials and suppliers, which is another step in creating a product line that's going to appeal to your customers may increase your chances of sales. So by understanding how to source materials and suppliers, you can create a product line that's high-quality and consistent with your brand. So there's a few things to consider when sourcing materials and suppliers. Number one, you should research the type of materials that are available. That includes understanding the different types of materials, their properties, and their costs. Knowing the materials that are available will help you to make informed decisions about what types of products you want to create. Number two, research potential suppliers. So look for suppliers who can provide the materials you need at a reasonable cost, and who can provide a consistent quality. You can research suppliers through online directories, trade shows, and even word of mouth. Number three, you should consider the logistics, sourcing materials and suppliers. This includes understanding the lead time, shipping cost and minimum order quantities which a lot of suppliers have. You should also consider whether the supplier is able to provide the materials in the quantity you need, and most importantly, in a timely manner. Number four, you should establish a good working relationship with your suppliers. This includes communicating clearly, always paying on time, and providing feedback. A good working relationship with your suppliers is going to ensure that you have a consistent supply of materials and you're able to source new materials as needed. Finally, you should consider the environmental impact when sourcing your products and determining what your listing. There's a lot of buyers on Etsy and they're very conscientious of this. And your sales are going to suffer if you don't take that into account when sourcing your products and materials. So make sure that you always stay on top of it. The environmental stuff works really well. And if you don't have it, it can take your business. So be very careful with it. 11. Product pricing and inventory management: Alright, well I'm running an Etsy shop product pricing, Hen, inventory management are important steps to be successful in this business. So you need to understand how to price your products and manage your inventory. You can increase the chances of making sales and ensuring that you have the right products available at the right time. So there are a few things to consider when pricing your products and managing your inventory. Firstly, you should research the market and your competition, looking at the prices of similar products and prices of your competition. This will give you an idea of what customers are willing to pay for products like yours. And it's going to help you determine a fair price for your product. Secondly, you should consider the cost of your materials and labor. You should factor in the cost of materials and labor when determining the price of your products. That's going to ensure that you're able to make a profit on your products so that you can continue to run your business and to many people skip that. Thirdly, you should consider the cost of shipping and handling. You got to factor in the cost of shipping and handling when you determine the pricing of your products. Because if you price it too low, you're going to lose money. That's going to ensure that you're able to offer competitive shipping prices and that you're able to make a profit on your products. Fourthly, you should have an inventory management system in place. This includes tracking your stock levels, restocking products as needed, and monitoring sales. This will help to ensure that you have the right products available at the right time and you're not overstocking, understocking your products. Finally, you should regularly review and adjust your prices. You have to review your prices regularly to ensure that you're competitive and you're making a profit. Of course. You should also adjust your prices as needed based on changes in the market and your, your cost of materials will go up or down over time. One prime example of that is the recent pandemic that we just came out of, where there was a lot of supply chain issues and the price of everything went up. If you didn't adjust your prices of your products on Etsy during that time, you may have lost money, which is never a good thing. So stay on top of it. You can't just price something at one price forever and leave it. You got to make sure that your competitive, you gotta make sure that you're putting money in your pocket in order to keep your business going long term. 12. How to sell digital products: How to sell digital products. Selling digital products on Etsy is a great way to expand your product offerings and reach a wider audience. Digital products are very easy to create, distribute, and can be sold over and over again without incurring any additional costs. So there's a few things to consider when selling digital products on Etsy. Etsy. I said they're on Etsy. First, you should choose the right product type of digital product to sell. Some popular digital products on Etsy include printable art, digital patterns, e-books, and stock photos. You should also choose a product that you're passionate about and that aligns with your brand. Number two, you should create high-quality digital products. Customers expect high-quality products even if they aren't digital. So make sure to use high resolution resolution images and to proofread your taps for errors. You should also include detailed descriptions and previews of your products to give customers an idea of what they're buying. Third, you should create your listing that showcases your digital product. This includes using high-quality images and providing detailed information about your product. Be sure to include the file format and any restrictions or limitations. Meaning if you're selling a PNG file, make sure you tell them they're buying a PNG file. They're not buying like a canvas spring or a poster. Otherwise you'll run into a lot of issues. So the fourth thing is you should set up a system for delivering your products. Once a customer has made the purchase. So you should be able to deliver the product to them in a timely manner. On Etsy, It's basically insulin. You can use a system like SAP's digital download feature or use a third-party app to deliver your products if it's a little too big for Etsy is internal feature. Finally, you should consider offering additional services such as custom designs of personalization for your digital products that can increase the value of your products and make them even more attractive to potential customers. So by understanding how to sell digital products on Etsy, you can expand your product offerings and reach a wider audience and increase your revenue streams. Big time, I love digital products. 13. How to sell print on demand products: Alright, let's talk about how to sell print on demand products on Etsy. This is my wheelhouse and this is where I made the bulk of my revenue. So selling print on demand products on Etsy is a great way to expand your product offerings without having to hold large amounts of inventory. Pod products, print on demand products. They're only printed when they're ordered, which eliminates the risk of having unsold products and reduces your upfront costs. So there are a few things you need to consider. Need to consider when selling print on demand products on Etsy. Number one, you should choose the right type of POD product to sell. Some popular POD products on Etsy include clothing, accessories, home decor, and art prints. You should choose a product that aligns with your brand and that you're passionate about. Number two, he should work with reliable print on-demand supplier. There are many POD suppliers available, but not all of them offer those same quality or level of service. Research different ones, and choose the one that offers the products you want to sell, and that has a good reputation. Number three, you should create high-quality designs for your POD products. Your designs have to be consistent with your brand. They should appeal to your target market. You should also consider offering a variety of design options to appeal to different customers. And even consider offering personalization. Number four, you should create a lifting that showcases your print on demand products. Again, you want to be using high-quality images. You want to provide detailed information about your product like dimensions. And you wanna be sure to include information about the materials. Again, the size, and any care instructions if it's apparel. Finally, you should consider offering additional services like customization or personalization for your products that can increase the value of them, that make them more attractive to potential customers. So when you understand how to sell print on demand products on Etsy, you can expand your product offerings without having to hold large amounts of inventory. In fact, you don't hold any. It's only printed and shipped after the sale is made. This is a wicked way to do business. I love it personally. And this is going to help you increase your revenue streams big time. So hopefully it helps you learn how to sell print on demand products on Etsy. 14. Optimizing your listing for search: So one of the most important parts of etsy is optimizing your listing for Etsy search, it's vital to make sure that your products are visible to potential customers. You need to understand how to optimize your listing so you can increase your chances of making a sale and reaching a wider audience and appearing up high in the search results for Etsy. So there's a few things that you have to consider again, when optimizing your, your listings for Etsy search. First, you should use relevant keywords in your listing, title, and tags. These keywords should be relevant to your product and should be the words that potential customers would use when searching for your products like yours. You should also use variations of these keywords in order to reach a wider audience. Second, you should use high-quality images and your listing. Those images will be clear, well-lit, and should accurate, accurately represent your product. You should also use multiple images to give customers a better idea of exactly what your product looks like from different angles. Third, you should use detailed and accurate product descriptions and your listings. These should include information about your product like size, materials, and any carrier instructions. They should also include any unique or special features of your product forth. You should use a shop banner and a profile picture that reflects your brand and products. Those images again, has to be high-quality and they have to be consistent with the products you sell. So finally, you should consider using Etsy promoted lives things to increase the visibility of your products. What promoting listings are paid advertising, which allows you to place your products in front of more potential customers. Rate on Epsilon. So by optimizing your listings for Etsy search, again, you can increase your chances of making sales and reaching a wider audience. And that's a good thing for everyone involved. So make sure you get those titles, tags, descriptions, and all your keywords correct, so that you appear at the top of the search results. 15. Utilizing social media and email marketing: Good old social media. So we want to be utilizing social media and email marketing. It's vital to promoting your Etsy business and reaching a lot of people. So by understanding how to use these tools, you can increase your chance of making sales, building up a loyal customer base. And there's a few things that you want to consider when using social media and e-mail marketing. Firstly, you should establish a presence on social media platforms that are relevant to your business. This includes places like Instagram, Facebook, Pinterest, TikTok. By posting regularly and engaging with your audience, you're going to increase your brand awareness and you're also going to drive traffic to your Etsy shop for free. Secondly, you should use social media to showcase your products and behind the scenes content. This includes posting pictures of your products, videos, and other content that gives your audience a better understanding of your brand, your products. Thirdly, you should use social media to engage with your audience. This includes responding to comments and messages, running giveaways and contests, and sharing customer reviews and testimonials. By engaging with your audience, you're gonna be building up a loyal customer base. You're going to increase brand loyalty and you're gonna get more sales. Fourthly, you should use email marketing to communicate with your audience. This includes sending newsletters, promotional e-mails, and abandoned cart emails. By communicating with your audience regularly, you're going to keep them informed about new products, sales, and other important information. And finally, you should use email marketing to segment your audience. This includes creating different e-mail list based on their interests, purchase history, and other factors. By segmenting your audience, you can personalize your communications and increases the chances that your emails will be red and acted upon. Because just because you send an email doesn't mean they're going to open. And in fact, email open rates are pretty low, anywhere 10-20%. But it's still really good to use. So by utilizing social media and e-mail marketing, you can promote your Etsy business, reach a lot more people and increase your chances of making a lot of sales. 16. Running promotions and sales: Alright, let's talk about running promotions and sales. It's a very effective way to increase sales and attract new customers to your Etsy shop. In fact, Etsy gives you a preference in the search results when you do run a promotion or a sale. So when you understand how to run these promotions and sales, you're going to create a sense of urgency and you're going to incentivize customers to make a purchase. There's a few things to consider when running promotions and sales. Number one, you should choose the right type of promotion or sale for your business. Some popular promotions include discounts, buy one, get one free and free shipping. You should choose a promotion that aligns with your business and that will attract customers to your shop. Secondly, you should choose the right time to run your promotion or sale. This includes considering seasonal trends, upcoming holidays, and other relevant events. I'll tell you that Black Friday, Cyber Monday sales are the best ones over on Etsy. So by running your promotion or sale at the right time, you can increase the chances that customers will take advantage of it. Thirdly, you should use social media, e-mail marketing, and other channels to promote your promotion or sale. This includes creating a sense of urgency and highlighting the value of the promotion, the sale. So by promoting your promotion over sail through various channels, you can reach a wider audience and increase the chances that customers will take advantage of it. Fourthly, you should be prepared for an increase in traffic and sales. This includes having enough stock and resources to fulfill orders. And you want to always provide excellent customer service to ensure that customers have a positive experience. Finally, you should track your results and adjust your strategy accordingly. This includes tracking your sales and customer feedback during the promotion or sale. So by tracking your results, you can see what worked, what didn't. And you can adjust your strategy for future promotions and sales. And by the end of the day, you'll be an expert on it. By running these promotions and sales, you can increase your own sales and attract new customers to your Etsy shop all the time. It's a great thing to do and you should be running them. If you look at any of the best Etsy shops, they're running sales, that means you should too. 17. Responding to customer inquiries and reviews: So responding to customer inquiries and reviews on Etsy is vital to providing excellent customer service and building up a positive reputation, reputation for your business. This can make or break you. You have to understand how to respond to customer inquiries and reviews. You can create a positive experience for your customers. But there's a few things they have to consider when responding to these inquiries and to the reviews on Etsy, which really do drive your business big time. First, you have to respond to customer inquiries promptly and professionally. Do not take it personally. This includes answering questions, providing additional information, and resolving any issues that may arrive. Don't make excuses promptly and professionally. You can create a positive experience for them. And that's going to increase the chances of repeat business and a good review. Secondly, you should use positive language and a friendly tone when responding to customers and reviews. This includes phrases like please and thank you. And avoiding anything negative or confrontational in your language, they'll pick up on it real quick and they're going to give you a bad review. And I can sync your shop. So by using a positive language and a friendly tone, you can create a positive experience for your customers and build a positive reputation for your business. One tip that I like to do is actually put a little Smiley face on the end of it. That makes makes my tone go from like, who that was kinda harsh to like, Oh, he's smiling. It works. Third, you should be transparent nonsense when responding to customer to customers. That includes being upfront about any issues that may arise from, like providing a solution. By being transparent and honest, you're going to create that positive experience and you're going to build trust with them forth. You should take responsibility for any mistakes and apologize when necessary. That includes acknowledging any mistakes that may have been made and providing a solution to resolve the issue. By taking responsibility for mistakes and apologizing, you're going to create a positive experience. You're gonna build trust, you're gonna build loyalty. Finally, you should thank your customers, thank them for their reviews, whether they're positive or negative. By thanking customers for the reviews, you're going to create another positive experience and show them that you're real human and that you value their feedback by responding to customer inquiries and reviews on Etsy, you can provide excellent customer service, build a positive reputation for your business, and increase those chances of repeat business, which is vital. Plants get those review rankings up there, which is going to drive more sales for your business because Etsy is going to like your story even more in their algorithm. So do not ignore good customer service. It's vital to your success. 18. Handling returns and refunds: Handling returns and refunds on Etsy is another thing that you're going to have to deal with quite a bit. And it's, uh, it's on the pathway to providing excellent customer service and creating that positive experience for your customers. So in order to understand how to handle these returns and refunds, you can ensure that your customers are satisfied with their purchases and that you are in compliance with Nazis policies. So there's always a few things to consider when handling returns and refunds on that seat. Number one, you should always have a clear and easy to understand return and refund policy. The policy has to be easily accessible on your Etsy listing. It has outline the process for returning or refunding a product, the timeframe for returns, and any conditions that must be met. By having a clear and easy to understand policy, you can reduce the likelihood of confusion or misunderstandings and even worst bad reviews. Number two, you should communicate your return and refund policy to your customers clearly and up front. That means providing your policy at the time of purchase, including it in your listings and on your shop's About page. You also want to include it in your heart or confirmation email if you can. By communicating your policy upfront, you're going to reduce the likelihood of misunderstandings. You're going to interrelate your customers are aware of their rights and responsibilities. And again, you're gonna get some good reviews. Number three, you should be responsive and helpful when handling returns and refunds. That includes responding to customer inquiries promptly providing clear instructions on how to return or refund or product. By being helpful and responsive, you can create that positive experience for them and increase the chances of repeat business coming back to you for more sales. Number four, you have to process returns and refunds in a timely manner. Do it as fast as possible. We know it stinks. That means processing refund as soon as the returned item was received, Providing a refund in the same form of payment that was used for the original purchase. So by processing returns and refunds in a timely manner, you're going to create a positive experience for them. You're gonna build trust with them and you're gonna get repeat customers. Finally, you have to comply with these policies regarding returns and refunds. That includes following the guidelines for handling returns and refunds and providing any documentation or proof of purchase if required by Etsy. No one likes to deal with this stuff. But it's necessarily when you run an online shop, no matter which platform you use. So let's do it right. 19. Building relationships with customers: Building relationships with customers on Etsy is another important step that you want to do to create a positive experience for them and increase the chances of repeat business. You need to understand how to build those relationships with your customers in order to create a loyal customer base and increase brand loyalty. So as always, here's a few things to consider when building relationships with customers. On Etsy. Number one, you have to communicate with their customers regularly. That includes responding to inquiries and reviews promptly, providing updates on new products, and sending newsletters or promotional e-mails by communicating with your customers brachial early, you can create a sense of engagement, sensory rapport, and build some trust with them. Number two, you should go the extra mile to provide excellent customer service. That includes resolving customer complaints and issues quickly and efficiently. Providing free samples or freebies with orders. We're offering discounts to repeat customers. By providing excellent customer service, you can create a positive experience for them and you're going to increase the chance of them coming back and buying more for you. Number three, you should offer personalized recommendations and discounts. That includes recommending products based on the customers purchase history, offering personalized discount code, or offering a loyalty program by offering the personalized recommendations and discounts, you can create a really good experience for them and increase those odds of getting more sales from them. Number four, you should build a community around your brand. This includes creating social media accounts, hosting events, or creating a blog or a podcast. Building a community around your brand, you're going to create a sense of engagement and increase brand loyalty big time. Finally, you should be authentic and transparent and your interactions with customers. That means being honest about your products, being open about your business practices, and sharing your brand story by being authentic and transparent, you can create a positive experience for your customers and definitely increase on brand loyalty, which is key to your success. 20. Keeping track of your sales and expenses: Keeping track of your sales and expenses on Etsy is an important step like all the others in managing your business and understanding your financial performance. By understanding how to keep track of these sales and expenses, you're going to be able to make better-informed decisions about your business, ensure that you're profitable. There's a few things as always to consider, and let's dive right in. First, you should track your sales on a regular basis. That includes keeping track of the number of products sold, the revenue generated, and the average selling price. By tracking your sales on a regular basis, you're gonna be able to understand your financial performance and make informed decisions about your business. Number two, you should track your expenses on a regular basis. That includes keeping track of the cost of goods sold, advertising and marketing expenses, and any other business expenses that you might have. By tracking your expenses on a regular basis. You can understand your financial performance. And again, ensure that you're profitable because otherwise, what are we doing this for? Number three, you should use accounting software or a spreadsheet to keep track of your sales and expenses. This includes using software like QuickBooks, QuickBooks or zero, or creating a spreadsheet in Excel or even Google Sheets by using accounting software or a spreadsheet, you can easily track your sales and expenses and you can even generate financial reports, which are very cool. Number four, you should regularly review your financial reports and make adjustments as necessary. That includes identifying areas where you can improve your financial performance, such as reducing expenses or maybe even increasing prices. By reviewing your financial reports regularly, you can make informed decisions about your business and ensure that you are a profitable. Finally, you should always consider hiring a professional accountant to help you keep track of your sales and expenses, especially as your business grows. And accountant can help understand your financial performance, make informed decisions, and ensure that you're in compliance with all the tax laws. By keeping track of your sales and expenses on Etsy, you can manage your business effectively, understand your financial performance, and ensure that you're profitable. 21. Scaling your business and hiring help: Scaling your business and hiring help is another important step and growing or Etsy business and achieving your goals. So by understanding how to scale your business and hire help, you can take your business to the next level, an increase your revenue. So again, there's a couple of things we're going to go through to help you when scaling your business and hiring help. Number one, you should have a clear plan for scaling it. This includes identifying your goals, creating a timeline, and outlining the steps you need to achieve those goals, sorry, by having a clear plan, you can ensure that you're working towards your goals and scaling your business in a sustainable way. Secondly, you should identify areas where you need help. This includes areas as like product development, marketing, customer service, and accounting. By identifying the areas that you need help, you can determine the type of help you need and basically how much of it you need, which is Barton to. Thirdly, you should hire help that aligns with your business goals and values. This includes hiring freelancers, contractors who have skills and experience you need, and who align with your business goals and values. By hiring help that aligns with your goals and values, you're going to ensure that they are committed to helping you achieve your goals. Number four, you should set clear expectations and guidelines for your help. This includes providing them with clear instructions, setting deadlines, and providing regular feedback. By setting clear expectations, you can ensure that your help is working towards your goals and that they understand what is expected of them. Finally, you should measure the success of your help and make adjustments as necessary. This includes tracking performance, monitoring their progress, and adjusting their responsibilities as needed, measuring the success of your help, and making adjustments as necessary. You can ensure that they're contributing to the growth of your business, scaling your business, and hiring help. You can take your Etsy business to the next level, increase your revenue, and definitely achieve your goals. 22. Staying up to date on Etsy policies and trends: So staying up-to-date on Etsy policies and trends is another step in managing your business and staying competitive. By understanding how to stay up to date, you're going to ensure that you're in compliance with that Seuss policies, that you're aware of the latest trends in the marketplace. So again, there's a couple of things you have to consider when staying up-to-date on Etsy policies and trends. Number one, you should regularly check Etsy is policy updates and announcements. This includes visiting Etsy is policy page signing up for their newsletter and checking their social media channels for updates. By staying informed about the latest policy updates, you can ensure that your business is in compliance with all events, these policies. Number two, you should regularly check the ETC trending page to stay where they need to stay aware of the latest trends in the marketplace. This page shows you the most popular items within categories on Etsy. And it can be a great way to stay informed about what's hot in the marketplace. So by staying informed about the latest trends, you can adjust your product offerings and marketing strategies to stay competitive. Thirdly, you should stay in foreign about the latest industry trends and best practices by reading blogs, listening to podcasts, joining online communities. This includes reading blogs, blogs and articles about e-commerce and small business. Listening to podcasts about Etsy and joining online communities like Facebook groups or other group coaching programs, wink, wink. Fourthly, you should keep an eye on your competitors by browsing their shops and analyzing their product prices and tags. This can give you an idea of what's working well for them and you could, you could do differently to stand down. Finally, you should be open to feedback and you should be willing to make changes to your business. That includes listening to customer feedback, analyzing your sales and financial data, and being open to making changes to your product offerings, pricing and marketing strategies. By staying up-to-date on Etsy policy and trends, you can ensure that your business is in compliance with them. You can stay informed about the latest trends in the marketplace. And ultimately, you can stay competitive yourself. 23. Recap of key takeaways: So as we've learned, starting and running a successful Etsy business requires a variety of skills and knowledge, including understanding how to set up your shop, create and photograph your products, optimize your listings market your business, manage your finances and stay up-to-date with Etsy policies and trends. One key takeaway is the importance of creating a clear and easy to understand return and refund policy. This will help reduce any confusion and misunderstandings with your customers. Additionally, it's important to communicate your policy clearly an upfront that's going to ensure that customers are aware of their rights and the responsibilities. Another key takeaway is the importance of tracking your sales and expenses. This will allow you to understand your financial performance and make informed decisions about your business and also ensure like unprofitable. Another important takeaway is the importance of building relationships with customers. This includes providing excellent customer service, responding to customer inquiries and reviews promptly, and offering personalized recommendations and discounts. Excuse me. Finally, as your business grows, it's important to consider scaling your business and hiring help. This is going to allow you to take your business to the next level, increase your revenue and achieve your goals. Also, it's important to stay up-to-date on Etsy is policies and trends That's going to ensure that your business is in compliance with them and that you're aware of the latest trends in the marketplace. So in summary, starting and running a successful Etsy business requires a combination of knowledge and skills, including understanding how to set up your shop, creating, photograph your products, optimize your listing market, your business, manage your finances and stay up to date with these policies and trends. By taking these steps, you can increase your chances of success and building a profitable business on Etsy. 24. Additional resources for Etsy entrepreneurs: So as an Etsy entrepreneur, it's important to have access to a variety of resources to help you succeed in your business. Here are a few additional resources that can be valuable for Etsy entrepreneurs like you and me. First, Etsy has a comprehensive seller handbook that provides detailed information on how to set up, run, and grow your business on Etsy, the handbook covers topics such as setting up your shop, creating, enlisting products, managing your finances, and marketing your business. It's a great resource for entrepreneurs to get a better understanding of the platform. It's guidelines. Secondly, ETC, also has a community of sellers that you can join and connect with others just like you share tips and advice and get help with any questions or issues you may have. This can be a great resource for new entrepreneurs on Etsy to get support and advice for more experienced sellers. Thirdly, there are many blogs and websites and provide valuable information resources for NC entrepreneurs. Mine happens to be one of them. Some popular blogs include the Etsy Blog, which provides tips and advice on how to succeed on Etsy. Etsy successful log, which provides tips and advice on how to grow your business. Fourthly, there are also many online communities like mine, facebook groups and read it, and LinkedIn groups for Etsy entrepreneurs. These communities provide a platform for Etsy entrepreneurs to connect, share tips and advice, and get help with any questions or issues they may have. Finally, it's always helpful to have taken online class or workshops to learn more about an NC program or join a group coaching program. How to improve your shop, how to increase your sales, and how to improve your skills. Some popular online classes come from sites like Skillshare, which also offer a wide range of topics related to Etsy, entrepreneurship and more. So there's a few resources for you. If you have any questions, let me know because I'm a resource for you too. 25. Next steps for starting your Etsy business: So what are the next steps for starting your Etsy business? Well, starting your Etsy business is an exciting step towards becoming an entrepreneur, but it can also be very overwhelming. So joining a group coaching program can provide the support and guidance you need to take everything to the next level. One of the next steps that you can take would be to join a group coaching program like the one I offer, where you receive live training sessions each month. The training sessions we'll cover a variety of topics like setting up your shop, creating, enlisting products, managing your finances, and marketing your Etsy business. The live sessions will allow you to ask questions, get feedback, and learn from other Etsy entrepreneurs who are also in the program already. Another benefit of joining a group coaching program is a community aspect. You'll have access to a community of other Etsy entrepreneurs who are also in the program. This community will provide a platform for you to connect, share tips and advice, and get help with any questions or issues that you may have. In addition to the live training sessions and community, my program also includes star reviews. So each month you'll have the opportunity to have your start reviewed by me and receive feedback on how to improve your listings and increase your sales. Finally, you also have access to additional resources like worksheets, templates, and checklists to help you set up and grow your Etsy business. These additional resources will be provided after each session to help you implement what you learn by joining a group coaching program, much like the one I offer, you're gonna get support, guidance, and resources that you need. Take your Etsy business to the next level. So if you want to sign up now that it's great to take the next step towards building a successful Etsy business. If you're interested, please visit my site at PPC dash coach.com, that's Peter. Peter Charlie dash coach.com. And you'll find out more about the group coaching program. Life's get you on. So let's get you successful on Etsy asap. Have a great day, everybody.