How To Start A Website in 2024 - Blueprint | Ciaran Doyle | Skillshare

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How To Start A Website in 2024 - Blueprint

teacher avatar Ciaran Doyle, Digital Marketer & Entrepreneur

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction To How To Build A Niche Marketing Business In 2022

      7:25

    • 2.

      Introduction to Niche Marketing Module

      1:49

    • 3.

      Finding The Correct Niche To Enter

      3:49

    • 4.

      Finding The Real Easy Ranking and Money Niche

      10:31

    • 5.

      The 2 Down Niche Process To Find Your Money Niche

      11:59

    • 6.

      Introduction to Finding The Perfect Domain Name (Very Cool Module).

      1:40

    • 7.

      What Different Domain Types Are There

      8:21

    • 8.

      How To Find The Perfect Niche Domain Easily

      8:51

    • 9.

      The Secret Power Of Expired Domains

      7:22

    • 10.

      The Domain Buying Checklist

      11:30

    • 11.

      How To Find Expired Domains For Free

      11:01

    • 12.

      Live Demo Of Expired Domain Finding

      19:24

    • 13.

      The Secret Expired Domains Tool Tutorial

      44:30

    • 14.

      Introduction To The Power Topic Cluster Technique

      1:24

    • 15.

      What Are Topic Clusters and How Can They Help Your Website?

      8:21

    • 16.

      An Introduction To Quality Keyword Research

      12:44

    • 17.

      Hands On Keyword Research Demo

      11:32

    • 18.

      Finding Questions People Ask for Relevancy Of Content

      5:48

    • 19.

      Using Related Keywords In Your Content

      5:53

    • 20.

      What Is Google Doing - The Secret You Don't See But Need To

      23:14

    • 21.

      How To Structure Your Website Content For High Rankings

      12:26

    • 22.

      How To Easily Create Content For Free

      14:59

    • 23.

      Making Super AI Relevant Content

      9:36

    • 24.

      Introduction To Website Creation

      1:26

    • 25.

      The Steps Needed to Set Up Your First WordPress Website

      14:10

    • 26.

      How To Use Your Website Dashboard Easily

      10:28

    • 27.

      Getting Your Dashboard Set Up

      2:14

    • 28.

      Adding A Theme To Your Website - Making It Look Good

      7:23

    • 29.

      Adding Extra Functionality To Your Website

      9:29

    • 30.

      Setting Up Your Website SEO Basics

      7:51

    • 31.

      How To Use Images and Categories in Your Website

      4:52

    • 32.

      The Difference Between Posts and Pages

      6:58

    • 33.

      The Secret Of Child Pages - So Clever

      6:49

    • 34.

      Turning Your Into An SEO Wizard

      18:26

    • 35.

      How To SEO Your Content Marketing Efforts

      28:14

    • 36.

      How To Add An Extra Level Of Power To Content With FAQs

      9:08

    • 37.

      Linking Your Content For Super Boosts

      9:28

    • 38.

      Setting Up Your Legal Page Requirements

      17:09

    • 39.

      How To Create Killer Content For Fast Visitors

      18:16

    • 40.

      Keyword Research For Easy Content Wins

      9:39

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About This Class

Thinking of starting an online business in 2023? You're in the right place! The digital world can be a maze, but it can also be one of the coolest things that you can do.

Hi, I'm Ciaran Doyle, an online business person with over 15+ years of online business experience to guide you through it.

Join me for a fun-filled journey into building your very own startup website. With 37 easy-to-follow videos, he'll show you the ropes, from picking the perfect name to getting your site buzzing with visitors.

What's in store for you?

Meet Your Teacher

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Ciaran Doyle

Digital Marketer & Entrepreneur

Teacher

Hello, I'm Ciaran, a digital marketer and online business person.

In 2009, I ventured into the vast and thrilling world of online marketing, launching my first successful business selling mobile phone subscriptions via Google SEO and Adwords. Over the years, my passion has shifted towards what I love most, creating niche websites and empowering individuals with the knowledge to do the same.

My journey into digital marketing wasn't always a smooth one, and I know firsthand how daunting it can be for beginners, trying to navigate the constant waves of new software and strategies.

That's why all my training simplifies this process, to make online business feel less intimidating and more accessible for everyone.

With my training, you're not just learning from som... See full profile

Level: All Levels

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Transcripts

1. Introduction To How To Build A Niche Marketing Business In 2022: You've been looking to build an online business over the last few years, but not known way to actually get started in this training, we're going to look at how you can build your own niche marketing business in 2022 and beyond. This is really cool actually because we're gonna be using strategies that are so relevant right now to today. But not only now, the stuff that you're going to learn now during this training is going to take you for the next 10, 15 years of online marketing. So what we're going to look at is we're going to look at niche marketing, but we're going to look at niche marketing utilizing what is called search engine optimization. Search engine optimization basically is the ability to take websites to the top of the search engines so that you can make sales, bring visitors to your websites in the niches that you're actually looking to enter. So how does this course run? Well, first of all, if I broke the course down into multiple different modules, right? So each one of the modules will cover a specific topic and each one of the topics will have you, will, you will need to actually complete certain tasks along the way to actually get your business up and running within a certain few days. So what we're going to start off with first is choosing your main niche. So the first thing will be, is we'll look at how you're going to choose your main niche. This is if you haven't chosen it already. Now, this is really important because a lot of people, when they get started out and they want to start an online business that kind of say to themselves, right? All right, so what am I actually going to do? I'm, I don't really know what to enter into. And that can be the biggest stumbling block for most people. So we're looking at a short exercise, how to overcome that and how to find what I call your base niche. Okay, So once you've found your base neat, what we're gonna do is we're going to go into a thing called to downing. Okay? I'm, this is where the real gold lies. So we're going to look at how you can take that base niche and turn it into a two down niche. And this is really finding the gold of that niche. So that's the next point that we actually look at. After finding your two down niche, what we're going to look at is we're going to look at domain names. Now, you might not know what a domain name is at present, but it's really simple. It's the kinda is the thing like it's like my name would be Kieran Doyle. Okay. So Kieran Doyle.com or Facebook.com, the name is called the domain name. So we'll look at actually finding domain name specific to niche websites. So if you were focusing, if you wanted to create a website about dogs, we'd look at them, how we actually choose them about dogs are where to find great ideas for niche websites. We also look at, in this remaining section of a module, we're also going to look at kind of what are called expired domains. Now expired domains are like, well, I called, I called them again. Look at old power players, okay. What they basically are is domain names that have been built up before. But for whatever reason, the owner of the Los the domain or let it roll name for whatever reason it was. And we can go and purchase those domains. Those domains have lots of power in them, okay, from people actually kind of linking to them, writing about them. So we look at how you can actually find them for your niches and then actually purchase them to give your niece that extra parallel when you start to build a website around it. So after we've done the, what we're gonna do is we're gonna create a Google friendly site structure. Now, this is really important in this day and age, so I won't get into too technical details now. But what we do is we create a main area and then we have supporting areas, right? I'm this support that we create, builds power up into the top of our main area. Shoot our website or the search engines. Okay, So we create all of our niche websites like this to actually get the power to build us a push us up to the top of the search engine so people can actually find us. So after we do that, what we're gonna do is we're going to look at how we can actually create really great content for our websites. And we got our domain names, we got our structure. Now we're going to create that content for our website that Google absolutely loves. So that's really important and I show you some cool little ways to overcome problems with writer's block and all of that along the way. So pay attention to these areas because when you start niche marketing, you know, there is a tendency to overlook that, you know, you do have to do writing or you have to get writing created for yourself. Alright, so do remember that I wanna, I wanna make sure that you know about okay, but I show you how to get that content created as well, even if you're not into content creation. And there were a couple of cool little things as well in there that I show you create content by simply talking. So I looked up part of it actually. And after-death, what we're basically gonna do is we're going to look at how to create your website, okay? Now, creating a website in this day and age isn't as simply as, sorry ago. And just kind of want to get the idea for you here. Creating a website in this day and age is, and that's simply as putting up a website and kinda like thinking that people are going to actually come to it. You've got created in a certain specific way that basically the search engines love. And I show you how to do this. I'll show you how to put the content onto the website. I show you how to structure that content. I show you how to add all of the search engine optimization or SEO elements that you need some basically I'm going to turn you into an SEO master. So what you'll be able to do is you'd be able to do this for any nice website that you want to create in the years to come. After that, what we do is we're gonna look at my secret strategy called the NOR strategy, which is the no other option ranking strategy. And what this basically is is we make sure that even you as a new website, can get hundreds, if not thousands, of visitors to your websites by following a simple process that a loophole in Google. So they're basically is the structure of what it is that you're going to be going through. So first off, it was looking at your Nietzsche's, that it was finding the two down Nietzsche's. Then it was looking at, let me just have a quick look here that it was biting your domain names or finding an expired domain names. Then we'll look at the site structure. Then we look at creating the content for your website. Then we'll look at the search engine optimization side of things. And then we create that strong conversion focused website. And then we'd discover basically how to actually utilize the NOR strategy. Okay, and that's the secret. That's when we, after we've got the website created, we create the NOR strategy on lots and lots of visitors to our website. So by the end of that, you're going to have a super strong niche marketing website that people are going to find. So look, that is what this training is about. I hope to see you on board. It's going to be super cool and it's well-worth you devouring this in 2020 to speak to you inside. 2. Introduction to Niche Marketing Module: In this module we're gonna be discussing the giants pain. Okay? And what I mean by the giants pain is part of your new business that you're going to be able to discover, to stick it in a joint, basically the sticker to your competition. So we're going to look for they're weak point, okay? Well, I mean by looking for their weak point is looking at the big niche, okay? The big niche that we have, and then diving deep down into our niche to find the weak spot of that niche. And what I mean by the weeks, all of that niche is actually the niche width in the niche. Well, actually the niche within the niche would Indonesia, So a sub, sub, sub niche, okay? And the reason that we do that is because it's just far easier to rank in the search engines. If we look for those type of Nietzsche's, the example would be, you're not going to be able to sell successfully against the competition in the Gulf niche. What you will be able to sell confidently and well, in the niche related to left-handed golf clubs for women. Okay, So what we did there is we niche down two times. So that's what we're going to be doing looking in here. So by the end of the section, you're going to have your niche. Okay, so we're gonna go through some exercises, some great videos as well, some education on information here. And you're going to, by the end of this, have your niche chosen, know exactly what you're going to target. And that is basically so, so important. Once you understand how to do this, you'll be able to do it within any niche. And that's where your one cycle beginner psych turns into another site, turns into another site, turns into another site. So with that said, let's get stuck into it. 3. Finding The Correct Niche To Enter: So in this video, we're going to look at a simple exercise to find a niche that you love and something that you're interested in. And the reason that we do this is because people have a tendency to overlook what they're actually really great at and what they know about. So nine times out of 10, actually, the profit that is made initially for people starting out is going to actually come from subjects that you actually know about. It's just far easier. So what we're going to be doing is we're going to be doing a short five-minute exercise. And it's just going to take you through finding out what it is that you're actually good at giving you examples of things that I have done as well on how it works for me. And then also, by the end of it, you will have a list of nine niches or nine niche potentials that you can actually start digging a little bit deeper into. So I just want you to open your mind again on this one. And just think about what it is that you think that you might be good at. And also, you know, not even one. Do you think that you might be gone? Even think about, you know, think about the things that you love. I'm thinking about potentially, if you wanted to be good at something, what could that actually be? Because that their shows an interests that you potentially are keen at. So let's get stuck into this now. Okay, So in this video, we're going to look at the exercise. Okay? So by now you've probably decided that going with what you know is the right path for you. I hope, I hope you have chosen this one, but you know so many different things. So how do you choose what is right for you? And remember, why the more comfortable you are with your work, the easier it will be to enjoy it, and especially if any issues arise, because believe me, those issues B, are those issues arise, there won't be many problems associated with finding out information, because you probably already know most of the places where you'll find this information out. So this is why I say choose something that you all ready know about. And well, you know, choosing something that you already know, but just make sure business easier, which means you are halfway there. So just like Amazon them SIT would say, now this looks like a job for me. Okay. Well, what we're trying to do here, guys, is we're trying to make it so it's not a job for you. Okay. We're trying to make it phone or turn all of your interests and excitement into a money-making enterprise that builds and builds and grows and grows. Okay? So what I want you to do is this, grab a notepad and pen. We're gonna do a little exercise here. And what I want you to do is I want you to write down three things that you number 1 in joy. Number 2 are good at. And number three, you would like to learn about. So three things that I'm good at, our tennis. Well, I tried to think I'm good at tennis and pretty bad. I enjoyed though. Three things. The three things I put these in the wrong thing. Three things. I enjoy travel, making money, and reading three things. I'm good at tennis, cooking and writing, and free things. I'd like to learn about yoga, meditation, and speed reading. Okay, so what I want you to do is I want you to spend five minutes and get those things down. And when you've done that, I want you to take a note in your Google Docs, okay, so I want you to set it up in your Google Docs. 4. Finding The Real Easy Ranking and Money Niche : So in this video, what we're going to look at is meshing down. So in the last video, you should already have your nine niche ideas by now. Okay, So what we're gonna do is we're gonna take each one of those niches or goanna niche it down, one level or two levels. So we call this 2 down thinking, Okay, what this is basically going to do is this is going to find the real diamonds hidden inside of niches. And I couldn't be very well the niche that you find today that's going to lead to your first $10 thousand online. So take these serious, okay, What also, you know, have a little bit of fun with it because what you're going to notice is that some of the niches that you come across are going to be ones that you would never have thought about. And that's the kind of font. They don't discount them at all. So this is going to be fun. Looking forward to you actually getting stuck into this as well. So let's get into it now. So in this section we're going to look at how to find more specific keywords for your industry. And these are called long tail keywords, that they typically mean keywords that are much, much more specific. When they are more specific, it means that you're actually targeting the people a lot better. So what we're doing is, we've mentioned before to level down thinking. So we talked about left-handed golf clubs for women. So these are long tail keywords. What they do is they give you a way to target individuals rather than groups. So there's quantity of our course, quality over quantity. And in some cases, if your niche is super competitive, that gives you a way to compete indirectly and target people who are actually more specific about what it is that they want, meaning that they've done more research and are actually closer to the end of their buying cycle. You could even go further and kinda like dude, chill out oil, essential oil blends, diffusers, water diffusers. So there are so many different ways that you can break down. So we've got a left-handed golf club for women. You've got essential oils during pregnancy. You've got chill out essential oil blend for water diffuser. But first thing, what we wanna do is we want to look at our niches, are gone, bring them to sub niches. So you have to define your niche, okay, So that part is already done. You've done the exercise and you found out what your main topics are. But there's still a little bit more digging that we can do. Remember, you're solving problems, okay, So you could be solved or you could be, I'll use my examples here. So tennis subnet, double tenant are doubles tennis and then some subnet, women's doubles tennis. Okay. Or cooking, home cooking for kids, writing, writing plays for beginners, travel, travel, writing in Asia, making money, making money online, making money online with Instagram. Okay. Reading, Kindle, reading, Kindle reading apps. Okay. Yoga, yoga poses for men, meditation, meditation for kids over 12. Speed reading, speed reading for lawyers, test preparation. Ok, so what you're doing is you're going through and you're finding different ways to actually come up with a really tight and specific niche. Okay, so that's really, really, really important. And one of the best ways, you know, finding this can be a little bit difficult. Like I do want you to give these a try on your own, but I'm going to show you a very nice and easy way to actually come up with the sebaceous. So it's called the a to Zed. Okay. So let's imagine you were searching for scented candles, okay? And you use the thing called the Google Dataset. And it's a really, really easy way to actually find great nature. So you simply go to Google and type in your main keywords like scented candles, as you can see here. And then you put in a, and then you see all the list there, you put in between, you see all the lists. Or another way to get even further, as you can see in the bottom picture here, scented candles for or widths and the candles width. And then you can just play around and all of these things here. So every single one of these in here are niche market, specific niche markets that people are actually searching for. Okay? And that's really, Google tells you all of these things. Google actually says the look, you're might be looking for this because other people have been looking for it as well. Now, what we want to look for on Google as well. Look at Google related. Okay, so just put your searching for scented candles. And then what you do in the bottom of Google, you'll start to see keywords like this here, okay, So these are specific keywords that are showing up at the bottom. And Google is saying that these are related to scented candles. Okay? So you can actually use the Google API zag method with this also. So strongest scented candles. So let's say you did strongest central candles. Instead of putting in 2019, you'll put in strongest set candid sampled our candles a, B, C, D, E. So every single search here that comes up is a subunit of scented candles. And again, here's another one, luxury Santa candles for toilets. Okay, So luxury scented candles are going to be different for toilets than they are for bedroom and even garden or Thanksgiving or kitchen. These are all going to be different. Okay? The key here is to find keywords that you can work with and that makes sense and are not too broad. Don't worry. If you don't get them straight away, the best thing you can do is just practice every day, you know, put ten to 20 minutes into keyword research every day. The more you understand the bad keywords, easier it's actually going to be. Because I haven't mentioned this before. But the money is in the keywords. If you have more keywords, you have more money, you know, you will probably find dozens, if not hundreds, of keywords that Google will give you. So let's say we did this search for scented candles for mosquitoes. Okay, we found this as our niche. Google tells you, you see these things here. These are Google questions. Google basically is telling you, Look, here's other options that people are asking related that. So take a note of those. All right. So we look also down at the bottom and we see for Santa counseled for mosquitoes, and we see how to repel mosquitoes naturally. Okay, So these are all ways that you can build up your lists and lists of keywords. And what if we put, you know, how to repel mosquitoes naturally, we did the Google a to Z in here as well. Okay, so what we've now done is from taking our original niche, being sent a candles. We've turned it into how to repel mosquitoes naturally at home, outdoors, indoors. And what we've done is we've got so many different topics that we can actually discuss on our websites and Google's given us everything. Ok. There are a few things in there, guys. Okay. It's really about getting comfortable with just seeing what Google is giving you and then making a note in a notepad or in a Google document. Okay? But there's another cool website called keywords Fx, OK, and you can get it out web FX.com, four slash tools for slash keywords FX. And if you typed in scented candles, what it's gonna do is it's gonna give you huge list of keywords like this. So keywords, questions, modifiers. So scented candles on sale, which scented candles smell the best? Seven candles for men. And a great thing that I love about this is you can just basically go and export it. So you can export it into your own sheets. Okay, so, and then you'd save those sheets and they become the ideas for your website. That's how simple this is, that there doesn't need to be a lot of thought that actually goes into this. So understanding that now what I want you to do is you're gonna grab your Nietzsche's, you're going to do this with your niches. Take the ideas from here. And you're going to grab your notepad and your pen again, and you're going to break the niches down. So start with your name. Then you're going to go sub niche, and then you're gonna go sub, sub niche. Okay? So start with your niche. Tennyson writing women's tennis or writing erotic novels. And then go so subnet, women's tennis racket or writing erotic Kindle novels. And I know guys who are making 510, $15 thousand every month writing small erotic Kindle novels. So don't laugh at these funny little niches because people are making some serious money in there. And you have the ability to do that too, go off and actually do that. Now, when you've actually done that, I want you to go in and fill out the Google Documents form so you have absolutely all of your information added together and your Google Documents should look like this. So you've got the places there for your niche, your sub page, you're some sort of niche, and then the finish keyword as well. Now what you might need to do is work the words so they actually fit together better. As you can see, it's done here. So go and do that once you've found your niches. 5. The 2 Down Niche Process To Find Your Money Niche: And in the following video, what we're gonna do is we're going to take all of the information from the niche down the previous examples there. So we went through on the PowerPoint presentation, I showed you exactly how to do those certain types of things. In this video, what we're gonna do is we're going to do an actual demo. And I'm going to show you how it works as well because it doesn't just work in any kind of Dacia, works in absolutely all different niches. And we're going to use the bee's wax niche indiscreet, just completely random. I am not a matter of beeswax, fine. I don't know really very much about beeswax doing it. So it shows you how to actually do it. So pay attention to this. And also what you'll notice with this is if you're any issues with finding your niche, is finding those niche, those second niche down, thinking. This video is the one that's going to be able to help you because it goes into the very granular details of actually doing that. And you can follow along step-by-step. So all you pretty much do is you take what you're going to see in the video, you adapted to your niche. And then you will be able to produce the niches. It is that you're looking to get. But remember that the, you gotta, you gotta do a video your own thinking on this as well. So while I'm going to show you the steps, you're going to need to adapt that to the niches that you are choosing. Okay, so let's get stuck into the demo now. And again, watch this a couple of times, okay. You can go back to it again obviously, but enjoying. So in this video we're going to actually look at using Google Search to niche down and find some great ideas for our niches. So what we're going to do is we briefly mentioned we've briefly mentioned a Google etas zed and I showed you exactly how that will be done. So all you do is from the start of your your keypad, you just go Q, W, E, R, T. So a, B, C, D, E, F G, all the way to Zed, okay? And what you're doing is you're looking for niches that are of interest to you. Okay, so let's say that we had sent a candles, scented candles. Look at the center candles on asthma, potentially, you're after something like that. So what you do is from there, you can then go and so centered on asthma was your thing. What you do is you take a note of the key words that start appearing in here. Okay? So if you were to look at a notepad, you might just start writing your keywords down here. So scented candles on ASD and asked Mao or soy candles. I didn't even know they exist soy candles. And so what these basically are is these are keywords that you can potentially use for your target market. Okay? But remember, before we looked at the dataset there as well, you can use the eighth or zed on these as well. So if we were just kind of went back to Google here and you did your a. So here are extra keywords here, okay, that pop-up as well. So what you wanna do is you want to, if you were focusing on scented candles on asthma, then you'd go and you'd type in scented candles on asthma. So let me just copy this. And you'd put effect. You'd put a tack and you come, right, grow, aggravate. Okay. So that's all you do is you, you're, you're just trying to get as many keywords as you can at the moment to give you an idea of what your potential niche campy. Okay. So if I was to go back to here, what I do is so let's say it was centered, centered candles and asthma. That was that was the main thing. That was something that caught me at the moment. The next thing I wanna do is I want to obviously look at these as well, because these are questions that people potentially ask, okay? And we can use these kind of questions on our site. Okay, so what I do is I'd also take a note of questions people ask. And the reason that I take a note of the questions here that people ask is because Google is basically telling me that people who are searching for Santa candles on asthma are also looking for, are also asking questions like are scented candles bad for us? My count scented candles calls respiratory problems. And do candles cause a long problems. So what I do is if that was my Nietzche, I'd put in our scented candles. But for C, Here's et cetera. Okay, and at a later stage IV, use these questions. And find answers for them and put them onto my website. And this will help me rank for much better in, in Google's eyes, okay? Because I'd be seen as more relevant, excuse me, more relevant and answering the questions that people are asking in my niche. But if we go down to the bottom here, what you have is Google related searches, okay? And these are a real, a real good element of Google. What they do is basically they're saying that the search I just made is related to these searches down the bottom here. So some of them might be really, really relevant, might help you niche down better than actually just the scented candles and asthma initially. Okay, so potentially there's this beeswax, bees wax, beeswax candles, asthma. Okay, There's soy candles as we've seen that's popped up a few times. Soy candles and out allergies. We've got our soy candles safe. Then you've got things like asthma triggers, diffusers and asthma. So what I wanna do with this now, so if you take a note of all of these keywords and what you do is start putting them into your Google Docs like this, okay? So taking them all instead of like write them down in your notepad on transfer them over into your Google Docs. But what I wanna do now is I want to take this B's candles and asthma or beeswax candle and asthma. Okay? Now what we can do, let's say that this is, this is, this is more niche down. Okay? So it could be imagined it was beeswax scented candles and asthma. Okay, So what we could do here is we could do our a to Zed as well. Okay? A, B. So beeswax, candles, asthma benefit, breathing exercises. Okay. So let's go Canada, Cough Center, diffuser. Okay. So beeswax, scented candles, asthma do fuser. Okay. So that could potentially be the key word that I'm after. Okay, so if I click down here, so all I'm doing basically guys is I'm looking for niches that are interesting to me that I can write about, okay? And that's what I want you to do. I want you to go and search through Google and look at the keywords that actually jump out to you. Okay? Because that's what the important thing here is. Each your niche, okay? So you're going to want to choose your sub niche and then your sub, sub niche. Okay? So if it's candles, then potentially it beeswax candles, and then it's beeswax candles for asthma. Okay, or maybe it's scented candles, beeswax candles. Beeswax scented candles for asthma and then even further diffuser. Okay, so what I want you to do is go ahead now and actually find a list of keywords that you can actually go through. Now, when you've done that, I want you to have them all typed in here, okay? And then you can just go through and pick a few that actually makes sense for you. So here's another one that I saw here, scented candles for aroma therapy. So potentially I could use that. Alright, but put your keywords into your Google Docs because it's a good idea to have a, have your keywords all saved because you never know when you're actually going to use them. So by the end of it, what you want to have is, so let's say it started off as your scented candles. Then it was beeswax, and then it was diffuser. And then potentially it was, or actually let's go. Beeswax scented candles for ASD hegemon. Okay. And so that's what it is. So that would be so that would be your main keyword that you've actually chosen. So I want you to go ahead and actually do that now for all of your different keywords that you actually have there. Okay, Good luck with it. Remember, just have fun with it. Play around with Google and see what you can come up with. Now I'm going to go through another video also, and that's using a tool called keyword fx. So lets me, let me actually do keyword x fx and fairly quickly. And this is just a really simple tool. So let's go, let's say I put in scented, scented candles and I click Search. And so what this cool little keyword tool is gonna do, it's gonna go away and offend 540 new keywords that I can go through. So this basically does it almost like all of your Google research for you. Okay? But the thing is what it doesn't do, it's not going to bring up the kind of the beeswax for asthma. Okay, so potentially it won't let me do a quick f not nice wax. Beeswax know, so it didn't bring up beeswax. Okay, so you can see the benefit of both of them here. This gives you lots and lots of keywords that you can potentially use. And the great thing about this is you can actually export it as a CSV. So as you can see here are some elements here. So keywords, questions and modifiers. Okay? So I would upload all of these into my Google Drive again. And then I go through and I'd see if any of those keywords were relevant for my main niche. The main thing, as I said, just like with Google, you're getting an idea of how to search for keywords and then making the choice based on what it is that you actually want to target. Remember, that's the important thing. What is it that you're going to target for us? It's beeswax scented candles for asthma. Okay, so take your time, go through it, enjoy the process, and then find your keywords for your Nietzsche's, okay. 6. Introduction to Finding The Perfect Domain Name (Very Cool Module).: So welcome to module four, and this is the chink in the armor. Okay, so what we're going to be looking at in this module is choosing domain names, okay? Now we're going to look at a couple of different strategies. First off, we're going to look at what domain names are hard to actually choose them, how to search for them. And then what we're gonna do is we're going to look at finding domain names are super, super relevant to your niche. And we're going to even take that a step further in a later lesson. Okay, That's step further is where you can really jump past your competition super quick. So we're going to be looking at things called expired domains, how to find them, how to purchase them. And we're going to go through some check, ensure that all of the bells are, all of the ticks are, are checked. So you're actually picking good domain names. Okay? So if we can find really, really good domain names, this is going to give us a leg up on our competition. So one, you don't have to choose. Expired domain names is potentially sometimes they cost more to purchase. But in the long run that works out because they got super, super loads of authority. We're going to go through the section actually choosing normal domain names that are available for you and your niche. What I've done. So whichever one you decide to choose, this is going to be a super, super interesting module, and by the end of it, you'll have a domain name chosen. And hopefully you will have gone through and you will have purchased that domain name as well. So you can actually start using it and get ready for the next lesson. Okay, so with that said, let's get into this. 7. What Different Domain Types Are There: So welcome back to another video. In this video what we're gonna do is we're going to look at domain names, okay? Now, this is your brand name, okay, So this is the thing you know, like Kiran doi.com or committed to it.com. It's basically the thing that people see first before they come to your website. And it's also the thing that people type in and remember, a bag, your website. So what we're gonna do firstly with this is we're going to give you an overview of what domains are. And we're going to give you an overview of the different types of domains that there are available. Because not all domains are created equally. And especially with this strategy as well, because we're going to be using a very cool domain strategy that's going to enable you to rank much higher than your competition, much quicker as well. So given you that leg up over your competition. So what I want you to do is how I want you to think about this, no matter what you've heard about domains before, I just want you to throw it out the window. Take this as a new chapter in learning, okay? And if this is your first time, well then just take everything on board as it is, okay? Because choosing a really good, solid domain is going to be the difference between you making money quickly and spanning a long time to actually create that income that you're actually looking for. So yeah, By the end of this, you'll have a good understanding of what it is that makes it good domain. All the different types of domains that there are available. So let's get stuck into this. So this is a hugely important lesson and section within the course, and this is about your domains and actually choosing the correct domains. So what we're going to do during this, we're going to have a brief overview of the different domains to start and which ones are good for you. So to start off with, we're going to talk about an exact match domain or an EM D. That's something where your entire keyword is actually in the domain name. So it is the domain name. So it would be something like Minecraft servers so contained your exact keyword. It's very easy to rank. These would not easy to sell at a later stage. Like also like the Google Keyword Tool, That's an exact match domain name. Next of all, we have a PMDD, which is a partial match domain name. So it could be something like better MC, Minecraft servers and contain some keywords on it's easy for ranking again. So something like keyword tool. Okay? So not the exact keyword you're searching for, but potentially it's nearly filling there. Okay? And then you have a branded domain name, and this is a branded topic domain and this is really good. So something like easy gameplay online. So no keywords in it. Good, good for outreach and easy to sell later on. So something like word tracker as well. So there are three different types of domains, but they're not the ones that we're going to be looking for. Okay, So now if you can get a good aged or expired domain that was around when video games like these were actually created, then you're on to a real winner. The most important thing you're looking for is that domain name would a clean ownership. Okay, So about one to three different owners. The less, the better obviously, and that it hasn't actually been dropped for any length of time and then repurchased. Okay. This is difficult obviously, as they get older. And the reason that you like expired and age domains is they're super easy to rank, okay? As for years they've been building up authority in Google's eyes. But they must be extremely, extremely niche specific, okay, so you can't buy a domain name that isn't in the wrong niche and then attempt to use that in a different niche to rank. Okay, so you want to make a site about, or if you were making the side about Minecraft server hosting, you get a domain about hosting or gameplay or video games are RPGs. Or if you were looking for something like garden fertilizer, you'd then find the domain related to gardens or something along those lines. Okay? So when it comes to these kinds of domains, you can find domains with huge amounts of backlinks, okay? And that's one of the benefits of these age domain names as these backlinks counters authority for your domain. But they're not hugely necessary. So look at here, you can find some that have 99.9 million backlinks in them. But then it's not really that important when you're buying these domains. Sure, you want to make sure that you have like about 50, at least. Um, but it really comes down to the quality of those links as well, guys, okay? But one of the things that happens with these age domain names is they get stuck in the Google Sandbox, okay, Now this is where Google basically have to re-evaluate the domain. So we've got to try and push it out of the sandbox as quick as possible. So as I said, Google, basically what they're doing is they're, they're changing what they know about your domain. So could you imagine like it was on a subject for a related subject and related subject X. And then there you're changing it to y. So what Google is trying to do is they're trying to work out exactly what the change is and what it actually is now. So if you can understand it like that, then I want you to think of it this way as well. We can actually take the domains that have already been ranking on Google with the authority, find the fastest way to rank. And we do that by restoring all of the old pages that were actually on the domain and allowing Google to see that you're not actually changing the domain, but you're growing it. So when Google see that, they see it as you adding onto domain, they rank you much quicker. And that's when you can start getting traffic injuries or your domain and start making affiliate sales. Now one of the things that I recommend when you're actually building these domain names. Because what you're gonna do is you're not just going to settle at one domain. I would be a big kind of upset if you only, if you only took this course and actually created only worn outside, I want you to be creating 1020 a year. So then you can actually go on and sell them all the while making income every month. So what you're gonna wanna do is you've got to want to look at alternative persona's, okay? So what you need to do is you need to be able to create these alternative persona. So Google doesn't pick up on the fact that you are buying up these aged domains, okay? So when you've created your persona's, you can keep them in a document like on your in your asset register that we talked about before. And then when you go in and you go into your domain name registrars and you're signing up for your domains, then you just copy and paste your different persona's into there. And one of the great places that I use is called fake address generator. Now what it does is you go to that website and you just say generated an address for me, generate a name and address, and it will actually go and generate that for you. Okay, So I just wanted to give you a brief overview of what it is that we're doing, why we're using expired domains. And next we're going to look and go in and look at expired domains properly, more in depth. 8. How To Find The Perfect Niche Domain Easily: In the last video, we looked at what domain names are, okay? And so you know exactly what they are and you know that the partial match, exact match domain names, you know what expired domain names are. Now what we're going to actually do is we're going to look at how to search for really good niche, relevant domain names for you that are just available. Okay, we're going to be looking at called link domain search, okay, Linda, Main Search.com or what this basically he's gonna do. This is going to give you the ability to search for all of the.com domain names that are available in your niche for a specific keyword. So an example would be which we'll go through. If you wanted to, if you were in the dog niche, all you do is you type in dog and it's going to be able to pull up all of the different domain names associated with dog, okay, and then you can change kind of like how did the main name locks and all of these kind of things. But when you've got those keywords in there, and that's a super relevant domain to your niche as well and important. So let's get stuck into lean domain search. So here we are in the first website that we're going to actually use to purchase our domain names or to find a domain name, first of all, okay, So what we wanna do point, it can be a little bit difficult to actually find a good domain name. The best things that you want to keep in mind for this are you want to keep your domain name as short as possible. You want to make it as easy to read as possible, and you want to make it relevant as well. And a website that I use to find domains, brand new domains instead of expired domains is actually called Lean domain search. What I love about Lean domains search is that you just basically do if it works like a search engine for domain names, okay? So you do a search for, let's say one of your keywords that much and you weren't doing a niche site on dogs. Okay? And what it's gonna do is it's going to actually then bring up all of the websites that are available in.com for those for that key term, dogs. Okay, and as I said before, when we're choosing a domain name, let's look for a.com domain name. That is, unless you're going country-specific and actually targeting a country. So potentially it's your country. So if you are in Singapore, you'd be targeting.com dot MSG, if you're in the United Kingdom, would be Dakota, UK, if you are in australia.com dot edu, et cetera, et cetera. So you get the idea. But if he, if you're just going on a general wide view of of the world and you're targeting pretty much everybody would in there. Then you're gonna go for.com. Okay, so let's do a search here. So let's go dog or dogs. Okay. And so as you can see, what, uh, what it's done is it's found 202,583 available.com domain names containing dogs. Okay? So all you have to do is go through here and find a good domain name that you like and that you would be happy working with. Okay? And as you can see down the side here, you can sort results by popularity, by length. So if we click on length here, as you can see, it's got dogs, but dogs, bug, dog, tech dogs, this. And then you can also sort it by alphabetical. So then it would go abacus dogs, dogs ability above dogs. So you see the different things that you can actually do it. And also if you wanted to start with the search term here, so it starts with dogs, then you've got dogs like that. And if it ends with, well, so all you basically do is like all of these domain names. And you'll see these. All of these are available for you to actually choose and then create your first sight on. Now, it can work for anything, anything as random as let's go. Give me an idea here, guys. Let's, let's call it aloe Vera. Okay, So here we go again, and it's sorted by alphabetical, but it's given us 3,236 available domain names for aloe Vera. And then if we wanted to sort by length. So we Oliveira koala Vera. We're on now. Hello, We're big aloe Vera, like so as you can see, it's really, really, really easy to actually use. So just go in here and find your domain name. Okay, so go ahead and do that if you're using this form of domain. Now, in the next video, what we'll actually do. Look at expired domains and I recommend you look at the expired domains video before you actually go ahead and purchase a domain that you find on here. But let's go back to this now at the moment. So if you were going to purchase one of those domains, Let's say you wanted to you wanted to register hot aloe Vera. Okay. You could register it with Bluehost or you can register now and create a site on WordPress.com, but you could also go to Name Cheap. Okay. Welcome to Name Cheap. This is my register of choice. This is my domain name register of choice. And all you do is you put in the domain name like that and you'd click Search. And what it's gonna do is it's going to tell you we already know that it's available. Okay. But you can go and register it on name cheap for 888 a year. Okay. And look at I think you get it for as it says, 698 with the coupon SBM 2021. So all you do is you'd go through, you'd say Add to cart. Or potentially what you might need to do first is actually sign up for a name cheap account, which is obviously free. And then what you're actually going to do is you're just going to go through the process of purchasing this. So let's go cart except you just go check out. And then if you had the promo code, no, not that. And then you're just going to click Apply. Oops, sorry, we encountered an error while applying the coupon code. Please try again. Okay, so the coupon actually requires that you have logged in before it can be applied to your listing. So what you do is you'd have to sign up and, and super, super simple to do so just sign up for an account. Just click sign up here. And it's going to ask you to fill in all your details here. And once you've done that, click Create Account. And then you will be able to actually buy the domain names and get the discount associated with them at all. Now, one of the things that I had when I was starting out at this and I was purchasing domain names, I always wanted to find discounts. So always take this and take this into consideration when you're searching for anything online, just do it like Name, Cheap, promo code, or discount. Okay. I want it will do is they're normally here's a retail me not 99 cents named cheap promo codes, June 2021. So if you flip it on here, potentially you might be able to get a coupon code that so 1909 special. And then what you do is you would put it into the section that is the promo code and you'd purchase it that way. Okay, so very, very simple. So that's how you find good domain names using lean domain search. Like Don't overthink this process, guys, super, super simple. Now while this is simple, as I said, the next process of finding expired domain names is it takes a lot more effort and it does require a paid piece of software to do it, but it's like thirty-seven dollars a month or something like that. But it is so worth it because the power that you actually get from expired domain names is just unbelievable. So I'll leave that with you now. Play around with lean domain search sign-up for name cheap anyway. And then in the next video we'll look at expired domain names. 9. The Secret Power Of Expired Domains: So great, we're on a really interesting video now, and that is expired domains on DCs. So COO of video. It's actually forget it, forget it's such a cool video. It's, it's actually such a cool experience remains our COO. And the reason that they're so bloody cool is that they potentially pack so much power into them. It's like I call them the old power players. So it's kinda like second domain that has been had previous ownership. I'm a has expired from my ownership as still so many links to it and so much authority associated with that. And so what we're going to actually do is we're going to look at these and we're going to examine them and see why they're so important. Because this is really going to be the way that you as a new person to affiliate marketing is going to have that opportunity to pass by your competition. These are the key that you've always kind of potentially been looking for. I'm didn't know that were available to you. So let's get stuck into this one because it's super, super exciting. Go back over it, learn it, read it, or learned, watch it and enjoy yourself because I'm excited about this one. So now we're going to go in and focus more on expired domains is really the coolest way that I know that you can jump-start ahead of everybody else in your niche. And by getting super quick traffic and rankings for your domain name. The better rankings, the more traffic you get, the more sales you actually make. So what you're going to learn in this module or this video is, why are, what are expiring I expired domains and why they are really good. So what are they? They're basically what I call OPP. He's okay. So these are like old power players. Okay. So I suppose you could kind of put it into like they were kind of like Mike Tyson scenario. Okay. One of the great built up huge authority in boxing, you know, has had a great role. Build up huge amounts of love and fans and people, but then finished his career and after a number of years decided to reignite his career. Now, Mike Tyson already has authority so he can make his way back in and still be taken with respect. Okay. And so that's what an OPP is, and that's what a domain or that's what an expired domain is as well. So domains that other people or businesses have ONE before and that have built up and that have made really, really powerful. And you have the ability now to go back in and take them from people. Maybe the domain has lapsed in ownership. Maybe the people have forgotten to pay their bill, maybe the credit card run out. You can actually find these domains and you can take them for yourself and use them with all of that authority. Now, some of these domains are really bad, but others are good. And I'm going to show you how to choose those really good ones. And some can potentially have super levels of authority, just like the Mike Tyson idea. And loads and loads of backlinks to them as well. And these are the things that were kind of looking for. Okay. We're looking for things called high trust flow, high Citation Flow, lots of backlinks. And these make really good domain names. Okay, I mentioned already about the backlinks obviously. But if you've got some really a stack of backlinks that are so powerful, then you can't go wrong with that. But just a quick side note on this. There are different forms of backlinks, okay, so there are good backlinks and bad backlinks. And unfortunately over the years, a lot of people used to put in a lot of bad backlinks into their domains. Now, there are ways that we can see that and I'll show you exactly how to see the good bank links and the bad backlinks. But what we're looking for mostly is good quality backlinks and not the amount of those. But if you can get it, if you can get a lot of good quality backlinks, obviously that's, that's really great. And so what can we actually use these expired domains for? Well, we can use them to build huge authority sites on. Okay? So that basically means spending loads and loads of time, polygon and lots of content and actually building something that, that you can grow over the years. We can also make things called 300 wouldn't link redirects, which basically means we're passing all of the link authority from the domain you purchased to potentially another website that you have. You can also do a thing called building out blog networks, which is more advanced guys. And you don't want to get stuck into this. I just, we will talk about it briefly later on what we're talking about building backlinks. But you don't need to go in and actually start building your own blog network. What this course and want this is for. It's actually building super niche sites. Okay, super nice sites are so, so powerful. Why does it work? Well? New domains take an age to get to the level you need them to be at. That's the authority to trust and the expertise. I recently launched an online gaming super nice site on an OPP, and it took two weeks to get a number one spot for my main keyword. You just can't get that to happen with a brand new domain. So the normal processes people go, they invest in building a domain, building up its authority. It takes so long, not only with manual work, but also money and relationship building. So what we do is we look at domains that already have these things, the domain authority. So we get that huge head-start, which is what we need to jump past our competition. And that's why we find the super relevant domain. Let me ask you a question. Would you rather start a domain from scratch? Or would you rather buy a domain with tons of great backlinks and authority and all those things inside it. I know, which I would choose 100 times out of 100 times. But it must cause the fortune, I suppose. But when it comes down to it, it can. But it mostly caused the exact same price as a normal domain. And the thing is, these expired domains are just worth so much and they have so much value associated with them. The thing is, if you have $2 thousand to actually invest in a domain, you don't need this course. I'm going to show you the best way to use limited resources to get what you want. And that's what it's about. And the thing is, it's pretty easy to find them. Once I show you what you're looking for, That's what we're going to get into next. 10. The Domain Buying Checklist: Okay, so welcome back to another expired domain video in this oval we're actually going to be doing is we are going to be looking at buying checklist, okay? And so what this is, is this is a checklist that I've developed over the years, which you follow along step-by-step and tick it off. And you're going to be able to get really good expired domains. So that's what it is. It's a tick list, there's a tick list buying checklist. Okay? So what I want you to think about this though is In the previous video I mentioned about the links that are going to a website. Now, when you're thinking of links, it might be. So the link is that vote of confidence to your website, as I mentioned before. So it's a great thing to see a domain that potentially has a million links. Okay, so that would, that would normally say to you, Oh wow, God, is that domain has a million links. What I want you to think in terms of quality over quantity here, okay? We want our domains. They have over 50 links pointing through them obviously. But when you start to see more links, potentially you're going to be huge price if they're good links. If they're cheap, most likely what's going to happen is you're going to find that a lot of those links that are pointing to that domain are associated with sex and gambling and casinos and potentially even foreign language sites like Chinese and Japanese sites as well, which is not what we want, is worth focusing on, focusing on the English language or whichever language you're actually focusing on yourself. So we're, we're not looking for those domains. So make sure that you understand this and that's what the bone chapter is this going to actually do? It's going to help you take each section step-by-step, take it off. Make sure you go through it. Download the buying checklist so you have it yourself and then start ticking off that things are not even taking it off yet because we're not gone into the purchasing of the domains yet. We'll actually go through and familiarize yourself with this checklist. So again, another exciting video. Make sure you didn't you download that checklist, okay? And we're going to have a little bit of fun in this one. So how do we find these expired domain? Well, there are a couple of tools that I like. One is free and takes a lot of time and effort, but the results are awesome. The other one is paid and does absolutely everything you need to find serious domains, which one I choose, but I still want you to be able to find those domain names with a free type and just basically give you some education on it as well. So the first domain that we're going to look at, which is free, is expired domains, okay? So this website lists all of the different domain names that are available for you to actually purchase. And the other one is spam Scylla. And their spam Zola is absolutely brilliant. This does all of the hard work for you and makes finding these domains so much easier, okay? And it's really, it's really inexpensive considering it allows you to actually do. And when you do it like my advice on spam Scylla is basically just rent it for a month and then find a stack of domains, purchased them, and then use them for a year. And that means that there's no long contracts. You don't have to tie yourself into anything. But what we want to look at first before we actually go into these tools is actually a buying checklist. Okay? Now this buying checklist is going to help you know what you need to look out for when you're actually purchasing domains. So you've got to print off of the checklist, I want you to print that off. And anytime you're actually purchasing a domain, go through the checklist and tick it off as well. Okay, So one of the first things that we're looking for is domain authority. This is basically the level of how authority is a domain name is not domain name or that domain authority is on a level of 0 to 100, 100 being the most authoritative like google.com and 0 being like brand new domains. Okay? And obviously what we're looking for is we're looking to find domains that have higher authority. So if we can find them like about 30, That's absolutely brilliant because it just shows that they've spent that time and effort building up their authority. Now, you don't have to go for 30. You can start off and something about 10, 12, 15 and get them from there and then actually grow from there. So after the main authority, we have a thing called page authority. Now this is similar to domain authority, but it's where a domain authority locks after the whole domain page, look after the single pages. Okay? So what you wanna do is again, you want to make sure that your page authority has a score of at least 15. I also mentioned 10, 12, 15. So a higher the better, the better in this. Next of all, we have a thing called Trust Flow. And this is a metric is all about how trustworthy the links that are pointing to your domain are there. Remember I mentioned this before in the last video, I mentioned that not all links are made the same as siblings are good and so on, links or bad. And this trust flow is a level based on a scale of 100. Again, the lower the score, the less trustworthy did domains that are linking to your website, okay, so what you want to be looking for is a higher score, at least 15. And again, sometimes 10, 12 being met again. Okay. And I say 10 and 12 there guys look at, try to go for 15, but if you can't in your niche, go to 10, go to 12, and then you can build up that authority. Now after that, you've got a thing called Citation Flow. This is actually based on, is it's about links again, What is based on the number and the strength of the links that are pointing to your domain. So the domain that you're actually thinking about buying, it's not about trust here. But again, you want to make sure that your citation flow is about 15. As I said again, 10, 12 dependent on if there are lots of domains in niche. And then what you're looking for here is a trust ratio, okay? This ratio is based off of your trust flow and your citation flow and it's really easy to work out, okay? So it's citation flow over trust flow equals trust ratio. Okay? The closer you are to one, the better you are, but you could aim for about 0.8. So if we looked at here, this is Facebook, okay, So Facebook's trust flow is 99 and their citation flow is 100. So that would be 100 over 99. And that's going to come to something around the figure of one. So no matter what your trust flow and your citation flow are, you want basically have them pretty close to each other. So a level playing field of trust and citation flow. Next of all, you have your backlinks, okay? So you know what these are, the number of votes or authority votes that your website has been given by other videos. Now, while you might think that having millions of them as key, it's completely okay to start on expired domain in your niche would about 50. And then what you do is you build into it. Okay, So I mentioned to you dare about the quality of the backlinks. But what we also look about in terms of quality is also the amount of referring domains. This is the number of domains that are actually linking to you. What you might notice that there are stack of linked Going back to your domains, but they actually come from just a few domains. This is when a link is basically placed on a website, a whole website, and you get a link back from every single page on that site. It's not great. You want to have more levels. So you want to have it more kind of level in terms of more referring domains closer to the amount of links that you actually have coming in. Okay? So you should look for, you know, at least, to aim for at least 30 plus referring domains, and that would be about 50 different links. Now another thing with your checklist as you want to have a lock for a couple of things. One, you want to look at spammy links. You need to check whether links point of view domain if they're good or bad. And we'll use multiple tools for that. You also want to check your domain history. You want to see what the other sites look like before. And then you can download the pages and re-upload them to tell Google you're just adding to the site. As I said, they loved this. So the domain history, we'll look on archive.org and see how to domains actually looked before. And a next of all, you've got a thing called the domain age. Now while this is not a huge indicator, everything helps like remember, SEO and getting things ranked is a numbers game, okay? If you have two domains with the same metrics, and one is five-year-old and one is one-year-old. I would go for the five-year-old domain every single time and so should you. So when we're looking at spammy links, we want to look at something like a hate refs. Okay, So H ref is a cruel free backlink checkers. And if you start to see links like this, okay, you'll start to see lots of links like this when you put in your perspective domain in there. Well then you know that that potentially is about domain, not potentially is about domain. It is about domain that you don't want to be associated with unless that's the language that you're actually going after and you understand what it is. Okay? Next off you want to look at drops and aged. Okay. So we'll look at the who is request.com forward slash history will tell us how many times your perspective domain has been dropped. That means that ownership of it has been dropped and it's just laid there so somebody can actually pick it up. Okay? And if you start to see numbers over one for a recently bought domain and numbers over 3 for an old domain, they should not be bought. And when I say look at, so there's seven changes, a one drop record over 18 years. That's completely okay. All right. So I wouldn't worry about things like that. So now what you have is you have a good brief overview of the elements that you need to go through when you're actually buying your domains. So what I want you to do is make sure that you have that printed checklist off. And what we're going to go is we're going to first go through expired domains.net, and then we're gonna go through spam Zillow. And you can take off the boxes in there to ensure that you know exactly that the domain you're buying is quality. 11. How To Find Expired Domains For Free: Okay, So now we're gonna go through how to actually use expired domains.net. So what you need to know by this, it's almost like a search engine. Well, it is, it's a search engine for expired domains. You simply create a free account and then you can start searching. So during this video, we're going to go through expired domains, get you to understand how to use it and choose the domains using your buying checklist, the different types of domains that we'll be looking at are deleted domains. And these means basically that the owners didn't renew the registration and that it hasn't been renewed and no one else has bought it. So it means that you have a potential to buy it. The great thing is about these is they are both true regular domain registrars, like, as you can see here, millennium digital was quite an authoritative domain and is being sold for like $12 a month or something along there are $12 a year or something along those lines. Okay. And it still has all of that authority associated with it. Okay? And the other kind of domains are pending domains. So unlike expired and deleted domains, you pay an auction fee plus a renewal fee for that domain name. Not a good thing is this. There's a better chance of you finding better domains this way, okay? But it doesn't mean that you actually have to go and purchase them, okay? The leader domains are still perfectly okay. But pending you find better domains because unfortunately, people understand the benefit of really great domain names. And if they're in there and they're panting, you know, a lot of people and they've got good authority and good backlinks into them. People are jumping on those things. And as you can see, some of them have great valuations here. And they're being sold for very, very little. So they had their bidding starts, bidding wars start in there as well. Okay, so we'll be looking mostly at the deleted side of things. Okay. I want you to take note here. Expired the mains don't net is not real time. Okay? So things are a bit slower and certain metrics are not updated no matter how long the domain is on there. So that's why you need to do extra research. But the good thing is it has a stack of metrics own there. So, you know, we talked about domain authority. If you can see over 20 or over 15, talked about trust flow, over 15, Citation Flow, and then about TR ratio, about warn, about 0.8 as well. Okay? And what you can see is you'll also be able to see the traffic that the domain actually has as well. So for me, I normally go for.com domains. But.net, dot info, dot and country TLD. Actually cool too. So there's about a 100 thousand new deleted domains that come active every day in hundreds of thousands of niches. And there are about 70 thousand.com domains in total that are there, or actually 70000.coms come on and there are over 2 million.com expired domains in there. So many of these domains though, have been spammed before and we don't want them at all. Okay, so we remember we went through to buying checklist and they're important thing, so understanding the spammy backlinks and things like that as well. But there are so many domains available, it can be a bit of a nightmare searching. But when you find those domain names that are gonnna make, make really good affiliate sites, Nietzsche affiliate sites. You know, it's fun because you realize you're a step closer to making some serious money often. Okay? So how do we use expired domains? Okay, so we can search with keywords. That's pretty self-explanatory. You know, you've done your niche exercise. You know what Nietzsche's you like and you can simply search using them. So if one of your Nietzsche's was, let's say gaming, all you do is type in gaming and a whole list of sites would appear that are related to gaming that you can actually buy. That are so many other factors that you actually need to go through, especially with expired domain salt net. But that's a great starting point. Keywords are your Nietzsche's. So after you've done that, you filter through to good ones and the bad ones. You choose countries and languages plus so much more, you can even find domains, as I said, that already have traffic. Now, if game, gaming doesn't appear there, you can try different keywords like games are RPGs, or even more specific, like Minecraft. Okay. Let's say you wanted to rank for something like how to make money gaming. You might search for something like gaming or e-sports or video games. What you'd do is you'd sort by a thing called Trust flow, as we mentioned. Okay, so you go in and there's a little area in here, filtering area, which I'll go through a live demo for you. And you just fill in 15 there or you fill in 10, are you fill in 12? What it will do is it will only show domains that have that level and above in there. So once you have that, you just click Apply Filter. And then we're going to look at trusts. Now in this image we can see some information. And what they mean is the following. So WPF means Wikipedia link. And obviously getting links from Wikipedia is really good because they're seen as an authoritative link. The next thing is Citation Flow. So this is actually the number of links that are going to your page not counting into, into the factor of quality of these. And then trust flow is the quality that the strength of the links that are actually pointing to you. The next thing we have is trust ratio R2R. So you want to make this as close to one as I said before, when doing the link building and outreach, the trust ratio becomes really, really important. The trust ratio is simply a ratio between trust flow and citation. The idea behind cross ratio is if your citation flow is much higher than your trust flow, there's a higher likelihood that you're actually getting your links via spammy method. Okay, so we talked about the trust ratio calculation before, which was citation flow over trust flow and that equals your trust ratio. The next thing we look at in our setup, it's actually choosing the amount of domains that you want in the results, okay? The more filters that you actually put in here, the less domains that are actually going to show up and that can help you. But I normally like to keep it a domains 200 per page, and I choose only available domain names as well. And then the next thing is then when it comes to numbers would actually in the domain names. I don't want my domain names having loads and loads of crazy numbers in there, like 85, 31 to Udot want those things in there. So I limit the number of numbers, a maximum of one. That again is completely up to you as you develop as an expired domain guru, let's say, and you go and you're purchasing more and more and more, you can play around with these things. Obviously, it's not going to come down to the number, but it's actually going to come down to the authority of that domain. But I like to keep it at one anyway. And so I recommend that you do this to start anyway as well. Next, what you wanna do is you want to make sure that you choose the top TLD top-level domains. So this is the.com, dot net.org, dot and dot info. And then we'd look at Majestic, which we spoke again. And you've mentioned about majestic and I mentioned about the, the, the elements of flow. So our citation flow, our trust flow, and also backlinks as well. So we have a minimum backlinks of 40. I put in, we've got our trust flow of 15. Remember I said we can move that up and down so that I could be 10 or it can be 12, whatever it actually is. If only a limited number of domains appear, then play around with those numbers, okay? But you really, really, really don't want to go below ten. Okay? So now what we do is we just go and we search for our keyword. Okay, so what we can do is we can search for a domain that actually starts with our keyword, that ends with our keyword or contains our keyword. Okay? I don't use starts or ends, but I do use contains. And again, remember that you can try it with the different permutations or the different ways that people actually say your keywords as well. And you know, there are so many filters that you can actually go through. But this is actually super long winded. And they don't really have an efficient way to go through all of the domains with ease. So sometimes you may need to delete some of the filters again, any domains. And as I said, you'll also have to try all of your different keywords. And that's just the start with expired domains. Okay? So what I want you to do now is you know how to use it. I want you to actually make a list of go through, do a bit of research in their mega list, 15 different potential domains that you can use once you've gone through all the steps outlined above and also checked it on backlink checklist. Okay, so get used to using expired domains because it's fun, it's really fun finding these domain names. But in the next video, what we're gonna do is we're going to take all of the learnings from this video. We're just going to make the whole process so much easier. The next video is are paid tool. You don't have to get this tool, but I do recommend that. Okay, and that is spam silla. So I'll see you in the next video. 12. Live Demo Of Expired Domain Finding: In this video, we're going to actually go in and start looking for are expired domains. So we're going to be using the free tool this time, and it's going to be a little bit longer. And a lot more things to do than actually the paid tool. And so what you're going to want to do is you're gonna wanna go along to expire it domains.net. And you're going to want to sign up for a free account and it is free to use, as I said. Okay, so if we go back, we haven't expired domain checklist. Okay? I'm just gonna read this for you. This is a simple tick off checklists to ensure that you are buying high-quality expired Domains. Simply go through each step and make sure that you answer the questions correctly in order for you to feel safe buying the domain, you should answer yes to all the questions into tool sheet. You will need to have a list of your nine Nietzsche's ready before you do any of this. So you can easily go through and check all of the different Nietzsche's onto, you find a solid domain TBI, because potentially some of your niches that you actually choose won't have really solid domains available at this time being. So over time potentially they will, but at this time being they won't. Okay. So that's why you have the nine now. So if you don't find it in your preferred niche, then you can go down to the next nation, the next nice et cetera. So the tools that we're going to be using our expired domains.net. As I said, we're also going to use a free backlink Checker from, AH, refs and roles going to use our domain history Checker from who is requesting. Okay. And then you've got your your questions and yes or no. Okay? So you want to be answering yes on each of these questions. So is your domain authority over 15, okay? So we want your domain authority to be over 15. That is great level to be at. Now. Unfortunately, some of them won't be. So if you find a domain around 10 or 12 and it has other good signals and backlinks and it's non-spam me, then go with that. Okay. Don't worry about it too much. And again, with is your page authority over 15, same kind of thing. Okay. Preferably we wanted over 15, but if it's ten to 12 on, it's gone auteur, good signals then we can do that. Is your Transflo over 10, okay? Grant is your citation flow over 10 grant is your trust ratio above point 8, 0 grant. Does your chosen domain have over 50 backlinks and those your chosen domain of over 30 domains referring those backlinks. And is your chosen domain free from spammy links? And has your domain being dropped less than two times. Okay? So let's get into this now. So the first thing that we wanna do is you want to sign up for a free account with expired domains.net. And then once you do and you login, you just get a very simple section like this, okay, you can go through and look at all of the different things in here if you want. But the main things that we're looking for, this section here, deleted domains. There are other places that are marketplace domains and research lists and all of these things. But we don't need to do any of that at the moment. Okay? So what we're gonna do is we're just going to go into domains. What this is gonna do is this is gonna give us list deleted domains in the last seven days, about 1.296 million. Okay? And what it, what it does, as you can see here, it's broken down. You've got your domain name here and see a lot of French domains here for some reason, okay? You can see number of characters in domain, okay, so that's 15 characters in there, 12, Seven, et cetera, et cetera. When you're choosing domain names. Obviously we've talked about exact match domain names, partial much domain names and then brand double domain names. So you want to keep the, the, the number of letters in the domain to a minimum. Okay, so you don't want something that is 30 characters long or something along those lines. So the shorter the better in terms of it. Then we've got the backlinks section here. Then we've got the number of backlinks from different domains. So that's the referring domains that we talked about. Then we've got the year that the website was actually created. Okay, So the birth year of the domain using the WHO is creation date as a birthday. Okay? Then we've got the birth year of two domain using the first found date from our cave.org. Okay? The number of Kroll results that archive have actually done on it. And then we've got Alexa, majestic million global rank. We've got demos. We've got number of times to domain name has been registered. All you're looking for is that they're available to purchase. Okay. But before we do any of that kind of stuff, you can go in and you can actually look whichever month if you wanted to look to see which ones were available by then by.com, dot net.org, dot info is, et cetera, and all the way down. So you can go in and have a look through all of them. Now before we do anything in here, we want to come over to column manager, okay? And in column manager, what we're going to come to is majestic general. Okay, so and then we're going to click Citation Flow, trust flow, and trust ratio. Okay? And once we have them, we're just going to click Save Changes. And we're going to come back to our deleted domains. And what you're going to notice is that we've got our trust flow on our Citation Flow, trust flow, and trust ratio just right here. Okay? So that's what you want to start off with first. But we're just looking at deleted domains at the moment because it's giving us a great overview of all of the domains that are available. Now, there's a filter section in here that we're going to use. So we're going to open up the filter section. And this is where you're going to like. So when you're actually searching for your domain niche, you're gonna put your domain niche in here. So something like gaming potentially. Okay, So if we, if we just left it like this, like contained, right? So what it's gonna do for you applied the filter, it's going to bring us back domains that have the gaming word in there. Okay? So that's just one level of filter and these are all available. And if we wanted to sort it by backlinks, we can potentially sorted by backlinks. And that's going to say, okay, so we've got 1.9 in here, okay? 1.9 backlinks, 1.9 K backlinks in here. Now we can also search by our trust flow and put that up here as well. And that's basically going to say that here's one that was dropped six days ago and there's a trust flow of 14 and citation flow of seven, okay? And that means that the trust ratio is 0.5, okay, so that's not going to fit with us for the time being. Okay. So that's just an overview of what the system actually looks like here. Now we're going to go and actually start looking for domains. So we're just going to reset this filter here. And what we're gonna do is we're just going to come up to our domain search here up at the top and we're just going to put in games, okay? And what's this going to do is this is going to pull back old domains that are available for us with games in it, as we said before, another about 543 thousand domains available. Okay, so thanks. Well, if we want to add some filters in here, okay? So I like to do between like the last seven days so we could even do the last 48 hours. Let's do. So what this is doing is this is domain set of just become available within the last 48 hours. The sooner we get them, the better it is for us. Anna's getting them ranked really quickly and Google. So let's say we apply the filter. And what it's done now is it's brought back a list of domains that are available to us. Okay? So if we do a trust flow, Let's put it up for trust flow. How many we have? 881. So we've got some citation flow 15, trust flow 24, and we've got interactive games, dot io, 40 backlinks, birth year, so it's only a year old. And then it's basically just telling us that the.com is registered, that the.net is registered. The.org is available to purchase and the DOD visas available, et cetera, et cetera. Okay. So you can back ordered these, these ones. But what we can do is we can add another filter, Show Filter here. And we can just kinda go only available domains. Okay? We're just going to click Apply Filter. And now what it's done is it's shown us edit those 881, only a 180 domains are available. So we can again sorted by Transflo, okay? I then we've got a trust flow is 0. And the other way around we got to trust flow of h. Okay? So none of the, none of the domains in here are actually going to suit us. Okay? So what we can do is let's put, let's say we want to try gaming. And again, show filter only available domains in the last 48 hours. And we're applying the filter, so they're not really going to fit as either. So how about e-sports? Okay, and again, these are sorted. These ones aren't going to work in here either. Let's have a look at online. Okay, And again, they're not going to actually work for us. Okay, so we've got a trust flow. Again, trust ratio. So potentially gaming isn't the right keyword or the right niche at this moment to actually find the domain in. And this is where we've got to look at our second mesh along. So potentially what we can actually do in here as well is we can go into the filters again. Because there are a lot of domains that are appearing that we don't want, especially country relevant domains, as we said before. So we've got our common elements of here and let's put it at the last seven days, okay, because 48 days was very bad in here and we're just going to slake only available domains, but we're gonna go into additional in here, okay? And then we can choose the kind of domains that we want to appear. So we want.com, dot net.org, dot, dot info, okay? Now they're the ones that we actually want to show up for us. Okay, so we can also go a little bit further. We can go into our majestic element in here, and we can also put in trust flow, Let's say minimum 10. And sort of what that's going to basically do is it's going to bring back domains that have a minimum citation flow at ten and the minimum trust flow of ten, okay? And that's the kind of thing that we want. So we've got a couple of different filters in here, okay? And once we've got, we're happy with it. We're just going to click Apply Filter. And now what's going to happen is you're going to start seeing like so 537 domains in the last seven days, okay? Now, you can start going through these and you can do a search on these, so including your keywords. But it's a good idea to also look through it and see if there are any related to something that you can work with as well. Again, you can sort them by trust flow. And there's some of the domains in here aren't very good at all. Have a look at that. So what is that? So I'm just going to have a look at this domain here, okay? Because it's fitting like it's got 686 backlinks. And it's got a, uh, Transflo 20 and a citation flow of 17, and it's going to try our trust ratio of 0.85. Okay, and it was just dropped three days ago. So the first thing I'm gonna do is I'm going to look at the backlinks in here of it. And I'm going to click Check backlinks. Okay, And so from what I'm seeing in here, it doesn't look to be a spammy blog at all or a spammy websites? Potentially it is a foreign website as we can see. No, I don't like to see that slot on line. Okay. Let me see. We can look at our anchors that are too is now the anchors are pretty good as you can see there there are natural in here. Okay. And let's see the top five pages. Oh, can't suspended. Okay. So I don't like seeing that. All right, so what we can do is let's go to the domain history checker and we're going to put a domain in here as well and get the history. All right, So just being two drops recorded over seven years, That's okay. Domain dropped. 2020 dropped on 21st of October. Okay. So we can see that potentially this might not be a good to make the sky. It does have a slot online slot, obviously being slot machines and things like that suspended elements to it as well. The anchors do look okay though because they're quite natural. But again, it's not great. Okay. So I'm not sure that I'd actually go with that. So if we looked here, the domain authority was over 15 page authority, trust flow over 10, citation flow over 10, trust ratio over that as well. It had more than backlinks has had more than that. But potentially it had some spammy limb links. But it also was only dropped two times. So it's not actually looking at it. It's not looking too bad in terms of in terms of a prospect, if that was a niche that I was looking for. But let's go back in and let's look for another niche. Let's reset the filters in here. So show filters. I'm going to do them again. Additional, we want only r dot info's. Okay? This of all we want our majestic and we want our trust ratio point 800. Okay, just leave it like that at the time being. And let's apply the filter. And let's see what we have in here. Okay? So let's go Trust flow first. Alright, custom shirts, Okay. So this doesn't look too bad. All right. So status registered somebody registered that you see. So it was dropped 66 days ago and somebody sell that and actually registered it. So what we can do is again, go into our filters and we're going to actually go and put available only domains again and click Apply Filter. And so here we've got one. Wikis. Wikis super, super awesome. Wikis super awesome. Okay. I doubt it's going to be a domain that's needed for, that is good for anybody. But let's have a look at it and see what it's telling us, right? Well, it has no domain writing from these guys, okay. It has 4 thousand backlinks and it has 15 referring domains. Okay. So I don't think this is going to be right for us. No, I didn't think that this was actually going to be right for us. Okay, So we're going to click off here. I'm going to go back in here. And there's one that we were just looking at. Let's have a look at that. Fp FP, see hashing, bowling authentic. I did ask you might come across things like this with brand names in it. Okay. You don't want to be actually doing that, okay? And obviously you get some dodgy domains in here as well. You don't want to be going for sex domains and still flood out because basically Google's not going to rank you for anything unless you're running to sex affiliate programs. And we could go next page. So basically is that unless you're actually searching in here with an idea of what it is that you are after, then you're going to be dredging true a lot. So just use your keywords in here is just far easier to do. So as you can see, the process is very long when it comes to actually finding domain via expired domains and also finding niche relevant domains can also be a little bit tricky. You can find them guys, but it's about putting in the effort and the time to actually do them. All right. And when you're actually going through it, as you realized before, you have your tick box list here. So your checkbox that you can actually go through and go is a domain authority over 10, 12, 14, or 15 or something along those lines and just go through. Okay. And you're want to be getting all of the yeses in here are pretty much most of the yeses in here. But Unfortunately, we had expired domains because they don't run the system as well as paid tools. It is a lot more difficult for you to actually find really, really great domains, but you can find them okay, just spend a little bit of time, spend an hour a day doing it to find those domains. And you can do this for free, okay? Now one of my recommendations for you is to actually put your filters in, okay? And, but don't put any keyword filter. So don't put any filter associated with a word, okay, So don't do that. And the reason that you don't do that is because what it's gonna do, I'm just going to give you so many cool domains that potentially you can use. Now you will want to give yourself like the.coms and all of these, like make sure that you're filtering by that level. Okay? So you can apply to filter there. And also you want to go back in, add another filter in here. You want to only have available domains as well. Okay? And then on a page, have 200 domains on a plate page and apply that filter. Okay? And what it's now going to give you is, let's go actually, let's even do a filter the last 24 hours, let's say and applied our filter. Okay, and so what it's gonna do is it's gonna give you how many domains now? All right, it's giving us that amount of domains, okay? And we can have a look through and they're all.com and all of that. And as I said before, you can sort them by trust flow, okay? Sort them. Now, there could be some really good domains actually in here. So you'd have to go as the manual process of going through it and actually kind of checking it off like is the trolls float above above 15? Yeah, sure. Okay. So you go through and then if you go is the citation flow and then you work out the trust ratio, et cetera, et cetera, as in the checklist. So go through and do that. So if you're niches, if you can't find the niches in there, okay, back to the drawing board. Find some new niches are actually search through the domains that are actually here and see if you can find some really good ones. Now, expired domains, as I said, it's a bit of a beast, okay? It is a search engine of domains, okay, so working with the filters and putting in your keywords and stuff like that is going to help you. Like niche, niche, niche down. Okay? And also the work that you've done before in terms of looking at your nation, the keywords and the keywords associated with that is going to help you as well. So get started on that. I'm also look, I'm gonna go true. Spam Zillow in a couple of minutes. Okay. And spam Zola is a paid for tool, but it takes care of all of these issues that you will be having. We'd expired domains. So let's, let's, let's see if you like spam Zillow before I say go and actually get it. Okay. 13. The Secret Expired Domains Tool Tutorial: So welcome to another video on, in this video, what we're going to be discussing is spout Zillow and expired domains. Now, what spouse Zola is? It's a piece of software you get access to via their website. And it's a paid piece of software. But what it basically does is it helps you cut out all the crop of searching for expired domains. Because searching for an expired domain, because remember, you're up against lots of competition as well. So it's been for an expired domain, can basically take a long time if you're going the free root. Now there are free tools like expired domains.net. You can actually go and look at them potentially, I'll add a video associated with expired domain stop net here as well. But spam Scylla, basically just, it's so good. All right. It looks through all of the different domains that are available. And then what it does also is it breaks them down into their topics and also into the spam elements of them as well. So remember those things we talked about in the buying checklist in terms of kind of checking how spammy a GWAS, how spammy to domain walls, all of these spams, it, it will actually give scores based on these. So what you're doing is you're just saving a huge amount of time and effort by purchasing a subscription to this thirty-seven dollars a month. And you get 1850 credits went in that which means that you can make one pass of 850 searches waiting there to ensure that you find a great domain for yourself. Thing is, you're only going to need it for one month to start. But eventually as you get better at this, you potentially will keep spams ELA as, as an ongoing thing because you'll be able to go through, find expired domains and then get websites actually upon them. So again, bring your vine checklist, OK, and make sure that you're looking at the two of them together. So you're looking at the information I'm giving you about sila, you're following along in the PowerPoint presentation. And then you're looking at the related part in the buying checklist as well. So again, this there is a lot of work in this one. Okay, So over the next few videos, there is a lot of work. So take your time with these, okay? Because the more you get them, the easier this is actually going to be for you, and the better the domains that you're actually going to get. And what does that mean? Well, the better the domain that you get, the more of a chance you have of ranking quicker. And that means the more of a chance people coming to your website and you converting them into sale vital your content. So let's get stuck in. Okay, welcome to the video on spam Zillow. Because if this is the easiest way to find domains, because on like expired domains, these guys do literally everything for you. You don't need to go looking at outside tools for information. All of the information you really need to perform a couple of little things is actually inside of spam Zillow, and it's for a really low cost as well. So what we're going to learn in this video is how to use Spam Zola to find your domains. As I said, this is much easier to find new domains with spam Scylla and how to choose the domains to actually use as well. So what do you go with? You go with the free version of spam Zola or do you go with the paid version? Okay. So the, the paid version is 37 or $31 because you got a 15 percent discount off it. So it gives you one hundred, eight hundred and fifty domain lookup. So what that basically means is you find domain stuff, fit some of your criteria, and then you can actually have one hundred, eight hundred and fifty domains per month that you can get further looking inside of by spam Zillow, or you get to review 25 domains for free, which I don't recommend at all. The paid version is so worth it guys. So this is what the dashboard actually looks like. As you can see, there's a lot of information, but not too much, so don't worry, all of this is a really simple database to read. Once I go through it with you. As someone new to this, it's good to start off looking out for things that you know. And that's like TFs and the CFS. So as we can see here, Trust Flow and Citation Flow and also the Leica, your backlinks and you're referring domains as well. Then you've got things called majestic topics, okay? And this basically what this is, It's really cool. Basically the topics that are that the domain has been previous. Ok? So what the domain actually is, the topics that are associated with it. Then you've got the language here. So AAR, I don't know what AR is, but then you've got English obviously, and Dutch and French and Italian and stuff. So it actually tells you the languages that are on there. That is your site languages. Well, and then it gives you your domain authority, your page authority, the age of your domain. And then you've got this thing called as Z score. Okay, So this is really, really cool. This is their own proprietary kind of, let's say, spam filter that they actually use. And it's really good. It kinda breaks down these domains and tells you if it's a good domain, if it has spammy elements associated with, and I really loved this section of it will go through and now in a little bit. And just like before with would expire domains, it's keyword searchable. So this is where you'll put your keyword or your niche keywords into the research. Remember which your main Nietzsche's, you're going to want to have other ways of actually saying them. So we talked about video games, games, e-sports, and all of those. So, and also you see this plus sign here. This is where you can enter one of your niche keywords. And when you click on the button, it will send it the mains that you've picked to your watch list so you can check them in more detail. So once you've done that, what you can actually do is you click the button and the domains will be added to them. And then once you click it again, what we'll do is a load up those domains inside of spam Scylla and look in depth at actually the different areas of that domain. The next thing we have, just like in expired domains is we've got filters. And as you can see, is pretty straightforward. Everything is broken down into the different sections. If you have a specific type of domain you're looking for, you know, you can click on the advanced filters that are 70 plus filters that you can use when it comes to your SEO metrics. After top, you can select top-level domains. You can also do this on country levels. And you can also choose specific majestic categories and subcategories. You can even set the maximum and minimum citation flow and trust flow like I showed you before, and the ratio as well. So you've got these here, you see under majestic, you've got your citation flow, you've got your trust flow, you've got your major TLD is your country TLD. There are so many options and different variations you can try out within these filters. You can also set up things called filter alert. So these are automatic alerts. So spam Zillow, I can send you daily emails containing the best expired domains and even ones within your specific niche to begin with, after you set your filter, you just saved that filter, gives the filter name and click on email filtered domains and click Save. If you're not happy with the ones available for you on that day, then you can set an automatically an automatic alert alert, excuse me. Then you have the following sections which you look at the backlinks and how confident you can be in the domains as a potential to use. So source, which is the domain registered, the domain is currently registered on. So this one here, as you can see, GoDaddy down here, I can't remember who this one is here. But then you've got trust flow, which is as we've explained before, you've got Citation Flow, etc. You've got majestic backlinks. How many links and total mass RD, which you're referring domains, how many actual domains are referring it to you? And you've got your magic topics, as we said before, It's a great way to see which domains are actually related to the one that you're actually trying to create. Next, you have your malls section and your spam section. So we mentioned before you've got your domain authority. You know, that's how authoritative your domain is as a whole. Then you've got your modules, page authority, your PA, and that is how authority of your pages are. And you've got your age, how old the domain is, and then you've got your score. This tells you how spammy or domain is based on one to a 100, one being low spam, sort of closer, you get to this the better, but you can even go up to something like 14 or so. So you have lots of room to play with. But anything above 14, you don't really want to be purchasing. But if we click on this z score element, what it does is it brings us into these cool extra metrics. And unfortunately, even though this tries to look at all of the things and automate everything, there are so many variables on the website that it can't do everything. But what we're looking at right here. We're looking at the archive of what the website actually used to look like. So these are all dates that this website called web archive has gone and made a copy of the domain. So all the way back to 2001, it's taken images of the domain throughout the years. Okay, So this is called art on glass designs.com. It was actually a brilliant domain. I should have picked it up, I did it. But it has a spam message here. The spam message is clean. It's got, it's got a 1 spam score. So the score is really, really, really low. So if we click on one of these seawater domain, actually looked like before. Welcome to Art on glass design website. As you can see, it's really basic. So this is probably back in one of the earlier days of it. And what I love about this is this is a great way to see if there were any spammy or bad domains actually on the website. Bad things to look out for are languages that are on common, Chinese, et cetera. And if there are a lot of gambling or sex, these are really bad things for domain names, okay? Because people do lots and lots of spamming elements in there as well. Next of all, we've got the backlinks section as well in here. So you can see what websites actually linking to it. Now as you can see, the ones linking to this, our art related. So that's a really good sign. And as I said before, the spam messages green, another great sign. But if we had something here, imagine that there were a load of different parked pages in here. That basically means that domain wasn't being used for anything. Okay? So if there are lots of those pages in there, it would just make the website be not as authoritative in Google's eyes. Okay? And another thing we look for is a thing called domain drops. Okay? So 13 changes and one drop recorded over 18 years. That basically just means that the domain, domains were dropped. A name sabers were changed and nobody renewed it for a certain period of time. And that's it. Over those 18 years, it's only been dropped want, so it's an absolutely brilliant domain to actually, to actually get. So what we're going to look now is we're going to look at actually doing your search, a hands-on search within here. So let's actually do a search. So I'm going to, I'm going to show you how to do it firstly on the PowerPoint here. Okay, So what we're gonna do is first thing you wanna do is go to your country. Tld is okay. So you'll want to check, uncheck all country TLD. This basically means that you won't get a list of domains in countries. That you can't actually register domain. If you're in any specific country, you can, of course, choose that TLD. And what you wanna do is set your majestic truths flow to ten. You could set it to 15, but at least with ten, you get some wiggle room, okay? And then what you do is you just apply your filter. With my filters in place, what I can do is I can do a search for one of my main keywords, which would be gaming. Okay? And as you can see, a list of domains have appeared with different metrics associated with them. So let's quickly have a look at these domains here. So at the, at the start or at the top here expires. You see these are available right here. So these domains are available and gaming, gaming, Gaming. Now what you might notice down here is nl gaming and I have this boxed off in red. And the reason being is look at the price tag that's actually going for it. Okay, so that's $7,500. Guys, if you build up your nice sites to some level of authority, you know, you can sell them for mass amounts of money, domain names, even going for 7500, that's only the start of a business. But if you built your affiliate domains of businesses, the money that you can actually sell them for is huge. So let's have a look and let's vet the relevance of these. Okay, so looking at the Manage Topics section, I can see that domain I'm looking at is relevant to my gaming niche. Okay? So this is it at the very top here, force gaming. Okay. So after this, I want to look at the type of links that are actually pointing to that the main. So what I do is I go to a hate refs and do a quick search for the domain, okay, to see the backlinks that are, that are pointing to there. Okay. So what I'm doing is I'm just reading the relevance of this at the moment, okay? So I can see that these domains are, they don't look too good. So these are Russian links, okay, sometimes seen as spammy and as I told you, when you're not in a language that you understand it, it's probably best to not actually go to those domains. So inside of a Hey, drafts, what I'm also going to look at is actually this is inside of. Spam sila. What I'm looking at is the links, the anchor text of the links. And what I'm looking for is non inexact match anchor text. Okay, so for my keywords, the ones that I'm looking to target, I don't want that exact match keyword because that can be seen as, seen as a form of spam. Okay, so we don't want to have loads and loads of spammy links that are exact match keywords focusing towards our game. So no anchors are related to gambling, casino, sex, or anything spammy. But it doesn't feel right. Okay, If we look at these links here, Better Call Saul, Better Call Saul. Okay, so this means that a could have potentially been used as an illegal download site. And for us, that's not something that we want to look at. So that's why it's good to look at the backlinks and the anchor text. Okay? The next thing we want to look at is the domain history. So remember, we go into the Z score area, okay, So in this part you want to look at the domain history to make sure that it hasn't been used for spam or SEO. So you click on the archive section shown right here. And this will show us a view of what the domain has looked like throughout the years. Okay? So take your time, go through this and if anything bad seems to appear like spammy spammy pages or anything like that, what then you know, that that's not relevant. Also, what you want to look for is this down here. So this is going to be right there inside a spam Scylla spam message, snapshot title, bad word casino, okay, blog. Okay, so these are not good things. Again, casinos and things like that in your, in your domain history is not a good thing to look for. Now we'll look at the spam checker. Okay? I just want to ask you a question from looking at this domain so far, do you think that it'll be spam or not? Okay, just just bear with me. Okay. So let's add it to the spam checker this course to warn credit of your allotted 1850 credits per month. So you want to start the spam check and click Yes. And so look out for the signals before you waste your credits. As you can see, this is spam, okay? So as you can see, you've entered it there and it's a spam result. Okay. So wasted one of the credits. Okay. But you don't even need to get to that level if you've copied all of the things from above here. Okay, So you're you're vetting the relevance, okay, if you see links like these inside of here, and then you know that it's not good if you see things like this in here in the anchor text, you know, it's not good if you see any of this sort of stuff, you know, it's not good to see, you know, sex, you know, illegal things, any, anything, any downloading sites or anything like that. These are not the kind of domains that you want to actually be looking for. So let's go and actually do one more. So let's say we set up our, our search again, our filters, and we look for something related to fish. Okay, so this looks pretty promising. You know, we've set up our filters, our top-level domains. We've added our majestic trust flow of 10. And then we've clicked applied filters. Even though I'm not a fan of hyphens, actually in domains are still like this a lot. So I'll start my investigation. The trust flow of 15 is good. The citation flow of 12 is good Ish. It has good related topics associated with the domain. Backlinks are a little bit low, but a makes up for that in domain age. Okay, so let's look at the spam score again. Okay? So no spam message, which is a good sign, that means we didn't have any bad words or scam spam words mentioned. The backlinks are all spot on even the Japanese one is a fish related domain. So they're looking good on this. Sometimes you will notice that they haven't actually pulled any backlink information for the domains that you've chosen. So you just simply use a hate refs and searched backlinks there like I did. Next of all, we're going to check the anchors. So remember we're looking for a clean bill of health on this. No spammy anchors, branded anchors, URL anchors, natural anchors. They're all looking good. Okay, So this domain is looking pretty good so far. Next off, what we wanna do is we want to look at domain history and index. And the history looks pretty good. It's really good. The same website since 2008, what a drop in 2018. But then as you can see in 2019, it came back the same website. So either the person had an issue with hosting the domain or registration, but everything looks natural. Okay, Also a quick search tells me that the site is actually still indexed in Google. Okay, So that's a very, very positive thing. That means that you can buy that domain, download all of the old content, re-upload it, and then make it live on in Google's eyes and you will get indexed so much quicker. Okay, So there you've had a couple of quick examples of how to actually search for sites inside of spam. Excuse me, inside of sperms, ELA. So go give it a try, guys, go through the domain buying checklist and make sure none of that spam, remember vet for the relevance, okay, because I want you by now to be choosing your domain. So here we are. In spam Zealand, there is so much easier that expired domains.net, okay. And even though it is a paid for service, 37 or thirty-one dollars per month, it is so much better. God the peace of mind that you actually get from it. There is no comparison at all. Okay, so first off, spams ELA, so when you login or you've, you've purchased your subscription to it or whatever. It actually is, just going to be faced with front dashboard linked lists, let's say. So with domain names and then with the source, that this thing here source basically means where is the domain actually located at the moment? Is it on GoDaddy? Is it on expired domains? Is it on pending delete? What is actually happening to to domain, okay? Next of all, you've got your trust flow, you Citation Flow, you backlinks, you're referring debates. Now one of the things that I love about majestic are not about majestic put spam Zillow is they basically tell you what the topic that the domain is about. So that's obviously so easy when it comes. So if you're searching for gaining domains and your Nietzsche's gaming, well then part of it is going to be associated with gaming. And if it's null, well then you know that it's probably not a good idea to purchase that domain, okay? So you want to make the topic that's already there as close to the relevant, relevant to the topic that you're going to actually do. Next, if only you got your language, English, as you can see here. Then you've got your malls domain authority and page authority. Then you've got the age of the domain as well. Then you've got this cool thing called as zed score, and that's spam Zola's own unique spam scoring algorithm. Okay, and it's really good. Giving you an overview of what's going on with the domain would go into that in a couple of moments. And you've got redirects parked, SE history. You don't really need to worry about any of this kinda stuff here, okay? And then you've got expires or is available and then you've got dates and I think a price as well. So if it's available, it means that basically you can buy it on a domain registrar, okay? And that basically you can purchase it for the same price. Now, if it has a price associated with it, what's going to basically have is it's going to have when it's expires. Okay. So in eight hours and four hours, seven hours on a different date or whatever, and when it was actually added, as well as you can see here. So very, very easy to look at. Now sometimes the mains don't actually have any of these scores on here and you'll just see a dash, okay? Now, when you've got something like that, all you do if you want to, if you've looked at the domain and it's, and it's interesting to you. You just come here and you add the domain in here, okay? And then you click Send to spam checker. And what that's going to do is that's going to take away one of your credits. Okay. So you got one hundred, eight hundred and fifty credits per month. Okay? Now if you're searching domains and you find, so that's for each domain that you actually search. So if you've got 1850 along with what is already here, domains that you can potentially look at unexamined, deeper. Okay, So you'd put your domain in here and what it will do is it's going to just basically give you a full breakdown into spam score and all of those kind of things that potentially you're looking for. Okay, now, the first thing that you really want to be doing in here, just one more thing. You search for keywords here. Obviously, as you can see, fish, gaming game, fitness, Star Wars, water. So the domains that I've been working with over two while. And here's the thing. So you've got your keyword here, but you've also got your filters here. Now your filters are very, very similar to what we worked with before and expired domains. But just look at, here's how we're gonna do it. Okay, we want to have our major TLD is we want to keep them. We can do select them all. Or we have a country TLD is we're just going to deselect them all. Okay? That's it. All right. And then what we're gonna do after that is we're just going to put our trust flow in at ten. Okay? So that's our filter. Our filter is these domains and Transflo 10, we don't need to put anything else in there. We can put keywords in if we want, but we don't need to. So once we've done that, we're just going to click apply filter. Okay. Now what we've got is we've got a stack at domains, as you can see in here, with all of the different kind of information that we want. Okay. So if we were in look at those alligator, alligators, deco or so if we were in the decoration, nice. This one here potentially has trust flow in 19, citation flows eight majestic backlinks, 23, majestic referring domains of eight. And as you can see, it's in the arson music. Nice. Okay, it has most da of eight and it has a Mars pH of 16 and its age is 18. Never clicked on here. It's basically telling us this is an archive. This is what it actually looks, has looked like since 2002 when it was first registered. Okay? So as you can see, there's no spam associated with this domain at all, but there's no record after 2015 on archive.org. Okay. But if we look over here at the ages 16, domain age or act of history is 16 years to domain ages 18 and has been parked 0 times. And it has a clean spam message. Now if we look over here, this domain is okay to look at. Now I'm just giving you an example here. But then we have backlinks. Alright, there's no data here. So what we'd have to do with DC's, we'd have to actually look like, Let's have a look alligator Deco. We'd go over to our backlink checker, which is at age refs backlink checkers. And then we're just going to click. And so we've got, okay, So these actually look quite cool. Let's look at the anchor text, alligator, Zai deco band. Okay. Okay, so this potentially is not a decorations which I thought it was, but it's got a clean bill of health from what I can see in here. I've just got some, it's got 82 backlinks, 24 referring domains. Okay, if we look at the anchor text, we can see that it has that Alexander deco band. Appearance is no real spammy things in here again, as it gave spam clean Titles, Alexander, secco bond, et cetera, redirects. See whether there's any drops, no information on drops. So let's go and put it into a drop checker as well. So it has three drops over 18 years. So the first one is in 2002, then in 2019, and then in 2020. So two drops very, very close together. Now because it is such an old domain, you know, potentially it has some kudos associated with the Age of it. And what you'd wanna do is when you see that in archives, you can potentially choose, like let's say if it was this element of the domain and you can download that whole domain and then updated on your new domain. But this isn't the niche that we're looking for, that nice that I'm looking at it all. I just wanted to give you an overview of what you'd actually be looking for. And remember, just like we looked at before, you have your expired domains checklist. So is your domain authority over 15? Let's go back out of here. All right, so there's a domain authority is not so domain authority was eight. But as your pages already over 15, we go here. So for this one we'd go No. Yes. Is your trolls flow over ten and we know it is, yes because we put it in, right? Is your citation flow over 10? Have a look in here, Citation Flow, know, alright, so you can already tell that's some of the things in here are not going to be great. Okay. So and you know how to get those. So I said Hadrian flow, so no. So our trust ratio, remember it's Citation Flow divided by trust ratio r by Transflo. So it's not 0.8, okay? It's more like 0.5 or something along those lines because we'd be dividing into 19, probably less point for. Next of all, does your domain name have over 50 backlinks? Yes, we know that it actually does. Even though it says it there. If we looked here, it has 82 backlinks. What else does? Yes, we know that it has, is your chosen domain free from spammy links, okay? And as we can see it has, it is free from spammy links here. Okay? So remember with the spammy links, we'd be looking for things like Chinese characters language. We don't understand words like online. Words are words like casino, words like sex, all of these kind of things. Has your domain be dropped more than three times. Okay? So what we're looking at here is we've got mostly S is 1, 2, 3, 4. And then we got 123. So we got three. So you know, that's that's a level kind of a level there for me I'm not comfortable with, so I wouldn't actually get that. Okay. So that'll give you an idea. All you need to do is once you see the things in there, you just fill in the sheet like I just showed you there. Okay. And you've got this sheet that you can actually use. So make sure you download it and you just, when you're going through your domains, make sure you just kind of give it the yes, yes, no, no, no, no. Okay. So let's go and actually have a look for something that I'm looking for at the moment. Okay, so first off, we're going to look in the gaming niche, and then we're going to look into sports niche. Okay, so two niches that I find interesting and that I like working in. So the first thing I wanna do is I want to make sure that my filters are correct. So I'm going to de-select all in here and just make sure there's the major TLD is going to change materials flow to 10 in here. And once I've done that again, I'm just going to click Apply Filter. Okay, So now as you can see.com, dot org, et cetera, et cetera. Now I'm just going to put it in my keyword in here. So gaming. Alright? And what I can see is I've gotten some back here to our just available right now. One of them is being sold for $12 at this time being so if I clicked on this Fs gaming blog, I clicked on it. It's going to open up my GoDaddy auctions. Okay. What it's going to tell me is that the current bid is 12 US dollars. Okay? So if I wanted to actually place a bid on this, I could, but it's not going to expire for three days and six hours. So people have time three days and six hours to go against my bead on potentially beat it. Okay, so I could just place a bid by pressing this here and are putting in however much I wanted to actually bid cluster B, so that would be $12 plus your onetime transfer fee as well. All right. And then there are some other fees as well that you work with in there as well. But we're not going to be looking at these domains that are actually, are still waiting to expire. We're just looking at the ones that under available. Okay. So let's have a look at this here. Vb gaming trust flow of 11, citation flow of 11, backlinks of 6,031, and majestic score of our logistic referring domains of 31. So it fits for, we're looking for at the moment. The topic is games, video games, role-playing or a cool. So it has English of that. So next of all, it's god, Mars 2128, age 13. That's a big X there. Okay, So if I look at this X, click on here, snapshot bad language. Okay, so this tells me that I think that's Chinese language. I I could be wrong. Or I'm sorry, got language, English, Tagalog, and Chinese. Okay. And topic, adult and recreation. So if I looked over here, so it looks like a betting site. All right. So straight away these rings the bell that this is not a good site for me. Okay. I'm going to look up backlinks. Now it's got some YouTube, Wikipedia backlinks and things like that going into it. So it's actually quite good. But here, look at the casino. All right, So VB gaming is basically a casino style kind of thing and not the gaming that I'm actually after. So as you can see just a little bit of research and you can actually see what kind of backlinks are being redirected into it there. It looks like Cyrillic language there as well, potentially Russian. So not something that's going to be interesting tools at all. And if we went to anchors, you can tell like the anchors don't look too bad to be honest. Like so those anchors are fairly okay in terms of what anchors are. There's no kind of like online gaming casino or anything like that. It's just like the use of the URL, then the, the brand name, brand name, brand name, and YouTube brand name. So they're actually pretty good anchors. But then there we go. We kinda look at those kinda things and we go, all right, that's not something that's going to be relevant to or at all. Okay, So if that's not relevant to us, then actually so potentially look at F's gaming blog here. Okay? So Fs gaming blog looks okay, trust flow of that citation flow of nine. So again, that's a no on there but backlinks and referring domains, so, all right, so it's not really a domain that we're looking at. So even though the domain authority and page authority is okay, what we can actually do in here because we can copy that. All right? And if we wanted to actually look further into this domain, all we do is this. Enter that in there, I'm going to say sent the spam checker. Alright, what's going to happen is they're now going to have a look at it, start the spam checker. And what we're looking at is a clean bill of health from this domain, okay? And I like the name of it, F's gaming blog. Okay, So that to me that sounds as if somebody has somebody called f has set up a gaming blog and they were writing about gaming. Know if you can find domains like that. When people have their gaming blogs or when people have their own blogs, they tend to put a lot of effort into those blogs. So they potentially have built up a nice little bit of traffic over there, over the years of doing they're blogging. Okay, So it actually looks as if this is pretty good, It's clean. It's got a spam score of 14. Now, the thing is, you want to like 14 is remembered as the spam score is done on a score out of four, I'll add a 0 to 100. The higher it is, the more spammy it's actually going to be. So this isn't bad at all. So if we wanted to click on it, we can have a look at the pages that are actually showing up in it. And so this is Fs gaming, just a gamer who likes to talk about them as I thought. Or so this is kinda cool. This is a pretty cool little blog that if we could get this. We could have a really good website that Google could rank very quickly. Have a look at the anchors here. Fs gaming blog, okay. Yeah, no problem with the locks. A lot of a lot of anchors that are associated with the brand name title Fs gaming, just a gamer who likes to talk about them. So there's basically trust flow, Citation Flow, sternal backlinks, redirects know all English from back then. Now what would do is we'd go to take Fs game and blog and we're just going to pop it into the domain history checker. See how many drops there are. Okay, so I've used the ball of my checks today, so we're just gonna go domain history checker here. There's been a couple of owners and not very many drops in there. It doesn't seem like there's been any drops at all in there. Look at this domain, actually looks good. I like this domain. If I was to go up against my checklist or here, it wouldn't actually pass the results that I'm after. Okay? So again, I could have gone and bid on that domain. All right, so let me make sure that filters in their gaming search. So here we are, Fs gaming blog. So if I wanted, I could make a bid for this in GoDaddy, but potentially, as I said before, somebody else is going to actually purchase it from me. Because there are lots of people. Remember, you're up against people in here too, are going to be people who are looking for domains that are pretty good. Now, F's gaming blog is pretty good. Book. It's not the one that we're after. Okay, so what I'd potentially do with this is I'd go, All right, well, I've looked in the gaming niche and the gaming niche at the moment is not. I can't find any domain in this niche. Okay, so that's what I'd be saying to myself and that's what you'd be saying to yourself as well. Okay? So what you do is you'd move down to your next on the list. So your next niche. Okay. So my next niche is sports. Okay, so I'm just going to type in sports and search. And what I'm basically going to be doing is looking for available domains in here, as I mentioned to you before. But also I'm going to look at all of this information in here. And one that's popped up ahead of me, right in front is Suffolk sport. Okay. 14. Introduction To The Power Topic Cluster Technique: Welcome to Module 5. In this module we're going to be doing a thing called topic clustering. And I call this the PowerPoint. And the reason that I call it the power punch is because this is about how you actually structure your website. Okay, so this is about your main pages and you're supporting pages within your website structure. Okay? And so creating this in a specific way, which is called topic clustering is going give your website superpower to basic. Basically what it does is it enables Google to see you as super authoritative within your niche, even if you're not just by structuring it in a particular way, I'm putting re relevant content into that structure. Google are going to see you within that super tight niche as an authority would in that supertype nature. So this is really, really cool. And again, just like I said before, the intro to previous sections, once you know how to do this here, you're going to be able to do it for any niche at all. And it's just going to become second nature to you. And this is how you're going to rank pages on the search engine. So this is the structure that you need to follow to rank pages on the search engine. Super excited about this lesson for you, today's module for you. So let's get stuck into this. 15. What Are Topic Clusters and How Can They Help Your Website?: Hello and welcome to another video. In this section, what we're going to be actually doing is focusing on what are called topic clusters. Sort of first video in this one right here, we're going to actually be looking at what are our topics lost is not the end of it more. And to do a short exercise that gives you an idea of how you can start utilizing target clusters for yourself. What a brief overview of what a cluster is. So let's imagine that you have a main topic that your website is about. So let's say it's about yoga from others. Okay, So what we're basically going to do vein, key term is around yoga for mothers. And then what we're gonna do is we're going to find other related keywords associated with yoga for mothers. Okay, so we're going to find at least five different related keywords, all specifically about one specific thing related to yoga for mothers, but not the same as the other one. Okay. So what that basically means is you're looking for five, at least five, some subtopics or subtopics of yoga for mothers. Okay? And then what we do is we create content around these subtopics. So what we're doing is we're almost like having our yoga from others in the center. We're having are so topics all around it. Okay? Uh, what those subtopics do is they send authority juice from their content up to your main key terms. So your yoga for mothers key terms. So it'll be easier to explain once you actually see it on the presentation. I hope you got the grass bulb it there anyway. So let's get stuck into this. I'm very excited for this section of the course to topic cluster for your niche sites. You see topic clusters are a great way to organize your content on, are a really great way for search engines to index your content and know what is the most important thing on your website. You see as you start to build out your site's, what is happening is your articles you create all link to your main topic or what I like to call your money page or money phrase. So you would have chosen this earlier when we went through the Neijing down. So also, it's a great way to build links to your pages. Stick and loads and loads of links into your homepage, which that can kind of look suspicious to Google. And they can d index you or not rank you as well. And the great thing about this also, the topic cluster, is that your smaller pages rank well too, and they rank for long tail variations of your topic keyword. Basically, when it comes to websites, single-page websites cannot rank anymore. So these micro niche sites that we're building for yourself, they need supporting content to be able to push them up the search engines. And that's what we're doing with the topic clusters. So what you're going to learn is what is a topic cluster and why you need it. And then an exercise we're gonna do is create a small topic cluster for yourself and give you a toss topic cluster. Print out that you can actually start to fill in yourself, which is kind of easy to use. And it just gets you familiar with creating these topic clusters. So here's an example of what a topic cluster looks like. And this time it's in the online gaming niche. So as you can see, you need these things here. So you need your homepage, then you need your support one support to support three, support for support five. Okay? And so what this basically is is this is your main money page and these are the supporting pages that you want to be focusing towards your money page, okay, so as you can see, laid it out in a little bit of a diagram here. So main page cheat, Minecraft server hosting or hosting servers. And then the supporting pages are best Minecraft hosting server mods. Can you make money hosting a Minecraft Server? How much RAM do I need for a Minecraft hosting server? How do I host a Minecraft Server? And those hosting a Minecraft hosting servers slow down your computer. So they're very, very relevant to this question or this main homepage here, or this main money phrase here, that will be targeting, okay? And what will happen, as I said before. So once all at once, Google Pixel, all of this, then you're going to start ranking for so many more keywords. So you have a document winning Google Docs, where I want you to go. And once you found your topics, I want you to go and fill those in. Because what we'll be doing later on is finding some keywords also. And then we can start to add keywords underneath here. And then when we're going to optimize the content, we can put them in there. Okay? So why a topic cluster? So the more that we can actually clustered these terms together. Basically the more we define that topic. So it's almost like creating a theme for your website if you imagine it like like a cluster bomb. So where it has hundreds of small bombs actually inside the main bombshell. Well, that's exactly how this is. It has hundreds of small keywords inside its main structure that enables it to rank for so many keywords, even ones that you've not even thought about. So you see what happens when you start to define your topic. It becomes apparent to the search engines what you are actually doing and they start to see your website, a singular entity. It's really, really cool. They start to see it as warn, living, breathing entity, and they start to see you more as an authority within your niche. So what happens is your website is submitted to Google, so you've done your research, you've created your content, your website is submitted to Google and other search engines. Then next of all, your keywords start getting noticed and grouped together. Starting off from small singular keywords into huge amounts of keywords. And then what happens is Google starts to see you as relevant. You start to grow and become stronger. And all of these interrelated searches and queries start to expand past the initial boundaries of this. Okay? So when, once you actually get to this stage, it allows Google to provide us with more relevant results. And we'd become even stronger in our niche, meaning that we show up for more searches that people are actually making. And also it helps rank not only the main page, all of the supporting pages so much better. And doing it this way tells Google that there is a relationship between each page on your website. And as I said, that you rank much better. So those internal links, these things here, you see this, we've got our supporting pages. And this thing is called an internal link. Okay? This is where we put a link back from our supporting pages to our main page and help us rank better on the search engines. So you'll see the supporting pages. They all follow a similar theme and you can see what the theme is here. Minecraft server hosting, that's it. So it's really, really relevant to each other. So with this little bit of knowledge here, what I want you to do is I want you to create your own small topic cluster using the topics from your first exercises. So you would have saved these already in your Google Drive sheet. So print out the sheet and I want you to fill these in like it. Don't worry, if you don't get it right. Just try out and put in your keywords and how you think best they would fit. This is just getting you used to actually creating them. So go ahead and do that now. 16. An Introduction To Quality Keyword Research: So already we've looked at what our topic clusters and you've also done that exercise. You print it off at x0 and you've created that topic cluster yourself as well. So what we're gonna do now is we're going to take this to the next step. With this amine. We're going to actually do keyword research for the topic close to Pages. And we're gonna be doing it for your homepage, but also for your supporting pages as well. So we're going to be using two tools to actually, to, tools to actually figure in these keywords, I would. Okay, so the first tool that we're actually going to use, a tool called LSI graph or latent semantic indexing graph. And what that basically means is it's a key or it's a keyword tool that produces related keywords. Okay, what we're going to be doing is we're going to look at some different metrics within there to ensure that we're picking a really good keyword that we can actually focus on or keywords that we can focus on in your content. Now another tool that we will be using is called also asked.com. And what this does is this scrapes Google people also asked. And it actually gives us a list of all of these questions that people have asked. And they are super relevant and super relative to our main key term forearm main page. Okay? Now we're having some issues with people also ask us, it's it's gone into a freeze Mona moment. So if it's available when you watch this, That's absolutely brilliant. But if not, I'm going to do another lesson on a tool that you can actually use it. I'm going to also show you how you can use it from Google as well. And the content that you can get to use instead of also asked. So if it's still working, That's absolutely brilliant because it's just fantastic. Okay, so let's get into this. It's an exciting, I'm just going to be lots of things to fill in here. This is a really exciting stage because what we're doing is we're looking for keywords, extra keywords to help your pages rank. And remember what I told you before. Keywords are money, sort of better keywords you have the more money you potentially make, okay, So what we need to do basically is fine keywords for your main homepage and also for your supporting pages as well. But first, we need to actually pick those supporting pages. We need to find keywords for each page, and then we need to place them into the Google doc. So we pick supporting pages based off of our main page or so our main topic. You've already, you placed your main topic inside of the cluster in the last exercise so you know what your main topic is and you've got an idea of the types of pages that you're going to use as your supporting pages as well. So we're going to go on and look at actually cementing your idea or cementing what those pages are actually going to be. But first, the tools we're going to use are also ask, which is a great keyword research tool. We're also going to use a tool called LSI graph, which basically finds related keywords to your main keywords. And obviously we're going to use your main keyword as well. But one of the things I love about also asked, it also helps us find our main supporting pages or are supporting pages. So what we're gonna do is we're going to use the example of cheap Minecraft server hosting. And we're not going to find a supporting pages yet. What we're going to do is we're going to actually find the keywords for this main page, okay, So the related keywords that we need to have for that page. So we're going to be picking a total of five keywords, okay? Now, these keywords are broken down like this. You have a top 31 of them is your main keyword. So we need to find two other main keywords. And then we need to find two to three lesser keywords, okay? And for this, we're using a tool called LSI graph. And as I said before, it finds related keywords. Now, what you'll notice this is a screenshot of LSI graph and put it in Minecraft server hosting. Sometimes when you've got a keyword, by the way, like cheap, it's better to take that off because that's just modifies what the keyword actually is. So I just put it in Minecraft server hosting here. And you'll notice here you've got your LSI keywords, you've got a trend, and that basically means how they're being searched over the months. Then we've got the volume, and this is in the United States. We've got the cost-per-click. You don't have to worry about that. What we're thinking about here is the competition, okay? So as you can see, I've put 50 to 10 percent. So the top three keywords should have between 50 and 10 percent. So what I do basically is I pick my second keyword. So this is the dedicated Minecraft Server, which is around 50 percent, okay, so that's 54% and it's got 390 searches in the US alone. Okay, So that's a pretty good. Keyword to have as our backup keyword are secondary keyword lets say. And now what I'm looking for is I'm looking for third keyword in here. Okay? Now, what this keyword, I want to have it between 25 percent and 10 percent. And so what I did after a bit of searching, I found best Minecraft server hosting. I changed it to them most relevant year. Okay. So these are searches that people are continually making again and again. Okay? And after I found my top keywords, I then go and look for my lesser keywords. And these are competition between 10, 0%. So I've got one that is best Minecraft servers 2021 and another that is Minecraft server hosting review 2021. So now I've got five really good keywords for my article. Now what I do is once I have those, I go and I update my sheet with my main keyword and then my other keywords underneath it. Okay, So make sure that you update your Google Docs with your keywords. Now what we're going to go into is we're going to go into looking at also asked. And also asked is how we're going to actually choose you're supporting pages for your website. This could probably be one of my favorite tools because it gives you a huge list of ideas that you can use. And what you do is you do a search and then you just have to go through and see which ones are relevant. Once you find the relevant ones, the best thing to do is actually take a note of them and again, update them into your Google document. So I'm going to do a search for cheap Minecraft server hosting or Minecraft server hosting. And what I do is I get a list of keywords like this. What you'll see is all of these keywords are related to each other. So Minecraft server hosting, what is the best Minecraft server hosting kinda host the Minecraft Server kinda host of Minecraft Server for free and is one gigabyte of RAM. And know for a Minecraft Server. You'll also notice things like is eight gigabyte RAM enough for Minecraft. And you'll also notice this one up here is a gigabyte RAM enough for Minecraft. So they're basically the same, the same keywords. So it's got an added extra keyword on there. So you'd include that as this one. So you'd, instead of going for this one, you'd go for this one. Okay. Things that you wouldn't actually go for are things like, can I host the Minecraft Server for free. The reason you wouldn't do that is because you're not into giving things away for free. So what you do go through and find relevant keywords related to your Nietzsche on here. The closer. Now, here's one thing. They have to be topically relevant, but you don't want to be repeating the same information on any of the pages. So is one gigabyte of RAM enough for a Minecraft Server? And what is the best Minecraft server hosting? Our very closely related, but they don't cover the same topics. So what you're doing is you're going in depth into specific topics when you're finding these keywords, because these keywords are your supporting pages. So sometimes when you're doing the searches, you need to do a couple of different searches to be able to find the keywords. And what you'll notice just like in the last one. Cheap Minecraft server hosting on what is the cheapest Minecraft server hosting could be interrelated. So this search is being searched already and so is this obviously, you can use both of them in your, in your articles. I'm one of the things that Google loves. Google loves questions. If you answer questions, if you ask a question and answer a question in your content, google loves that because that's very natural, because people are asking questions of Google all the time. So the better you're able to ask the question and answer the question, the more Google is going to love you. So what I want you to do is I want you to go to your sheet and I want you to pick your keywords that you found that are relevant from. Also asked, okay, and I just want you to lay it out like this here. So your main topic, and then your subtopic, and then your Subtopic 1, and then your subtopic 2, 3, 4, 5. Okay? So I just want you to lay them out like that. I'm after you have those done, what I want you to do is I want you to then go and find the keywords using LSI graph and find extra keywords. Okay, So we saw how to do it. Remember, we did it earlier. The 50 percent to 10 percent for your top three and then 10 percent to 0% for the next. Okay? So I want you to do that for each one of them. And also as you can see here, I added the extra keyword I found in also asked. So you can add keywords from also asked as well into your results and you can use them in your articles. So let's go onto the next one, best Minecraft hosting server months. And then what I did here is Minecraft modern servers best Minecraft meds 2021, how to join a modern Minecraft Server, Minecraft mod packs servers, and how to host a moderate Minecraft Server. So as you can see, very, very relevant, that keywords are relevant and we'll be using these in your articles in a little bit. If you're ever stuck for ideas, guys, use the both of them. Okay? So if you're stuck, you've got a, you've got a great idea for an article, but you can't find any keywords to use or ideas to use within it. Come back to also ask an acid a question. And then basically, you can look at the questions that are here and use these to format or structure your content. So once you've found your keywords, you're going to have to do a bit of keywords. I want you to place them just like this into your Google Sheet. Again, she got your main topic keyword, then you got your sub-topics, some Topic 2, Subtopic 3, Subtopic 4, and Subtopic 5. And so get on and do that. There's a little bit of research here, but it's really, really not difficult at all. So what you need right now, you need to take your main topic. And then you're going to find the keywords for that page you're creating, okay? After that, you're going to find your supporting page titles, which are these things here. And then you're going to find the keywords the same way that you found the keywords for your main topic. Okay, Good luck with that. Because that's really exciting. I don't remember what I said. The money is in the keywords, guys. 17. Hands On Keyword Research Demo: In the last video, you got a great overview of how to actually use LSI graph and also how to use also ask.com. So in this video, we're actually going to do is we're gonna go through a demo of both of those softwares OK, and show you exactly how to use them, what you need to do. So make sure that you pay attention to this will follow along exactly what I'm doing. And this is kinda cool. I enjoyed these tools. Okay, I hope you will too. Just remember when you start out with these things, it's not gonna be as easy as when you've done it a few times. So even if it is a little bit different or difficult, push through it. Because the more you do these things, the easier it's actually going to get. So let's get stuck into this and enjoy it. Okay guys, In this video, what I'm gonna do is I'm going to find my supporting pages, okay, so subtopics, okay, so I've got my main topic, which is beeswax scented candles for asthma. Okay, and now I've got to find the supporting pages that are gonna give this main page the help it needs to rise really far on really quick of the search engines, okay? Um, for to find these supporting pages, I'm going to use a tool called also asked. Okay, so that's also ask.com as you can see here. And what it basically does is it's going to find related questions to my search term that I put in here. Now I took out the word for because that's just a stopword. So what I'm using here is just beeswax scented candles, asthma, okay? And I'm going to go to United States, and I'm going to click search. So what this is gonna do is this is going to produce lots and lots of questions that are related to my main keyword here, okay? And these are the things that you can take and then input or use as you're supporting pages. And the good thing about supporting pages are, while they are related to your main topic, they are individual in themselves and they're more specific about a certain area of domain topic. So our scented candles, bad for asthma. So what you could do with this is you could put our beeswax scented candles bad for asthma. So you could use that key term there as a supporting page. Or is beeswax good for scented candles? Okay. Can scented candles cause respiratory problems? What type of wax is best for scented candles? Is for Breeze. For breeze, bad for asthma. Do beeswax candles. That's a quite a nice one here. So do beeswax candles clean the air. So what I do is I come back here and I go do beeswax candles, clean the air. Okay? And so what I have is I've got my first supporting topic. That's a really strong one there. Okay. I've sent a counterpart for asthma. Are beeswax candles safe to breathe? Okay. So that could kind of fit in here so they do they clean the air. We could also put it in our beeswax candles, safe to breathe. Okay. Okay. So what we could do is we could, There's one topic and another topic. You'd go back here. What are the healthiest candles to burn? Now, if we're stuck a little bit here, what we could actually do is we can click on any of these and we can look a little bit further. So let's click on here. Is beeswax good for scented candles? And now it's gonna go down inside this question. Okay, and here's one, our beeswax candles better than regular candles. Okay, So this is quite a cool one here. Okay, Cool, nice one. So we've got another supporting page. Now I'm going through this very quickly, guys, but I want you to take your time here, okay? And look through and get used to actually choosing, seeing the different options that also asked is giving you in terms of related questions. And you can even do a comparison one here, so which is better soil or beeswax candles. And then finally, for your final page, potentially you could use what is the cleanest burning wax, but I think we already have some information. Do they clean the air, et cetera, et cetera. All right, so maybe we don't use that one. Let's go back out of here. We could do something along the lines. Can't scented candles cause respiratory problems? So suddenly I like these as a key term or as a, as a topic idea. So we could maybe do, can beeswax candles cause respiratory problems? Should be do we have beeswax clean to breed our bees were kind of safety that we've already got that kind of thing there. And then potentially we could use this one is beeswax, good for scented candles. Okay, So what we have now is we have our main topic and our subtopics here. Now the next step that we need to do is actually go and find the key words that we're going to be using in here. First off, I want you to find those supporting topics. First of all, using also asked to go and do that. Now, when you finish that and make sure you fill in your topic area like this. So main topics, subtopics, subtopic do some talking 345, et cetera. Okay, Cheers. Thank you. So in this video, what we're gonna do is we're going to use a couple of different tools. And we're going to go to find the keywords that you're actually going to use within your content. Now remember before I mentioned that the keywords that you're using when we're looking in LSI graph, which is one of the tools we'll be using. We want to be looking for keywords that I have about 50 percent competition to start going down to 10 percent for the first three. And then we want to do between 10 percent competition and 0% for the next two. Okay? Now, potentially already, you have done loads and loads of research and have some amazing keywords already found. So you can potentially use them as well if they fit within your content here. But let's go over to LSI graph. Let's say we're looking for beeswax scented candles for asthma, our main topic page. And we do a search here, and this is what comes up. So we've got our keywords here, our volume, our CPC, and our competition. Okay? So what I normally say is come down here and find where we are about 50 percent. Okay? So 560, okay. If we're looking in here, these are up at 88%. These were acts and negative ions study. If we scroll down BY beeswax candles, health risk, okay, so that's potentially one here and that's very low. Okay, so that's that and 6.29% so that I can actually go into our lower keywords. So if a copy of that letter went back, and I was going to put that in there potentially back into here. Beeswax candles, good for asthma. Potentially, we could use that as a low keyword as well. And now we're going to look for some higher keywords, okay? Now as I said, we want to stay be below 55. But it doesn't seem to have very many keywords here associated with, okay, so it's got, I'm going to put that in just as an extra keyword anyway and do a little bit of research on it. But if I scroll up here, I start to see better keywords that I could potentially use. So benefits of beeswax candles. So I'm going to put that in here anyway, but I'm going to leave it at the very high up here because it would be benefits of beeswax candles for a page for asthma. Okay. Something like that. Beeswax candles, spiritual know nothing about that. Best beeswax candles. Okay, so we could use something like that as well, but then it would be potentially something like best beeswax candles for asthma as we use wax candles for STK channel. Okay, and so what we do now is if I put this one keyword here as well. All right, so now we've got a good list of a few keywords here we can potentially use for our pages or that we can use for our pages. Some of those keywords there, as you can see, it came up as high competition. But adding your extra elements onto them like your modifier, like for asthma. That then breaks them down and makes them much easier for you to be able to rank for. So just because something says that it's a high competition, but you can make it an easier one by adding more keywords, going more long tail, that competition will start to go down very, very quickly. Okay, so beeswax candles for asthma, benefits of beeswax candles for asthma, best beeswax candles for asthma. And then go and down into beeswax candles good for asthma and health risk and things like that. They are potentially so much easier. Categories two are so much easier keywords to rank for than beeswax scented candles alone. Okay, So that's why we make that niche sub niche, sub sub niche. Okay? Now, if you were stuck and you couldn't find other keywords there, what you could basically do is just go like if I put it in benefits of beeswax candles for asthma. Let's say we come back to also asked, we could do a search for the benefit of beeswax candles for asthma now, but hopefully they have some keywords that actually show up. Yeah, and they do, right? So then we've got water. The benefits of beeswax candles are beeswax candles bad for you? Do beeswax candles need to cure? Need to cure. I don't understand that well. What is better? Why are beeswax candles so expensive? One and a healthy is candles. Why do you add coconut oil to beeswax candles is white or yellow beeswax better. So some of these are really, really cool. What you do is just again, go through it, find ones that are related to it. If you can't find any an LSI graph and then just place them in here. Okay? So you want to have about five or six keywords in here before you start writing your article, okay? Because remember when you start writing your article, these articles will already have lots of the related keywords inserted in them already. And the reason being is because you're transcribing them from people with knowledge in your industry. Okay, So make sure you go and do this. Now you want to do your main topic and then you go and do exactly the process that I just showed you there. And find your subtopics. And then you get them all down here. And then the next step will be to actually go and start optimizing your content. 18. Finding Questions People Ask for Relevancy Of Content: In a previous video we've been talking about also asked, okay. While it's older, maintenance at the moment, potentially, it's not known what you do at this time of recording. It has gone into under maintenance. Okay. So I don't know when it's going to actually collaborate on domains, but it's also as basically goes and finds questions that people have also asked related to a niche topic. Well, they pull their information from Google. Okay, so I'm going to show you how to find those. Also ask questions, but actually using Google instead, we're going to be searching for your main key terms on Google. And then looking for the section that says people also ask, I'm going to show you how to use that section. How do you make more and more questions that are super relevant to your niche appear as well. So let's get stuck into Google. People also asked. So now here I am in Google. If also asks, the website that I showed isn't working, which is a bit of a shame, but it's not a deal killer okay, for finding content ideas for your supporting pages. Okay, So also asked basically pulls all of its information from the Google search element called people also ask, okay, so what you basically do is instead of using the also ask methods, you're just going to use the people also ask method, okay? And so what you basically do is let's say you were doing cheap Minecraft server hosting. Let's say that was your key term. What you're basically going to do is you're going to come down here. And you're going to actually look at this section here. So people also ask them, sure you've seen this before. Okay. So and then all you do is you take a note of these, okay. So you take a note of and that's a wad is is the cheapest Minecraft Server host. And then you go, can I host Minecraft Server for free? And then is one gigabyte enough for Minecraft? How much money does it cost to host? Okay, so look at how Minecraft a CR. Okay, and now what I love about people also ask these days, okay? So just like how also asks, worked for it because obviously used to say this is the same data. When you click on one, it's going to reveal more related search queries for that. Okay, so are more related questions. So as you can see, a few more things have popped up here. Now if I click on all of these, what you'll start to notice is more and more of these are starting to open up. So you could have hundreds of these opened up. Now, potentially what you can actually do is you can take all of those, paste them in there, okay? And then what you have is you have the base of 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, like 20 different articles that you could actually get created for yourself. Okay? And all of these, the more of that content in your niche, that is from these things here, the more Google is going to give you kudos about being an authority in that niche. Okay? So the thing is you don't have to create these yourself. There are different ways that you can actually create them. There's obviously, you can get people to create them for you. Now for that, you'd probably go to someplace like Manila, Philippines or not Manila, Philippines, Craigslist Philippines. And you'd put up an advertisement about getting article writers to create articles for you. And sometimes you can hire people for $200 a month. And they can write you an article a day. Now if they were doing this kind of work, you can probably get 345 of those articles written per day from a person. Okay, So all they'd need to be as 506, 100 words in length, okay? But also, you can use this obviously new softwares out, new artificial intelligence software has come onto the market like coal conversion, AI. And, and you can use that as well now that course between 29.110 I think, per month. But what it basically does is it gives you an unlimited supply of Google quality content for your website as well. So potentially, that's the thing you actually look for. But so there you see how easy it is to find the questions people also asked and actually how to copy them. And then I've just explained how you can actually get those pieces of content created if you're not actually creating them yourself. So have a look through that. Play around with people also ask them sure you've seen it before and I'm sure you've even clicked on it before. So enjoy this one because it's really, really cool way to find really related content ideas that are going to help strengthen your website. 19. Using Related Keywords In Your Content: So in this video, what we're gonna do is we're going to use a couple of different tools. And we're going to go to find the keywords that you're actually going to use within your content. Now remember before I mentioned that the keywords that you're using when we're looking in LSI graph, which is one of the tools we'll be using. We want to be looking for keywords that the half about 50 percent competition to start going down to 10 percent for the first three. And then we wanna do between 10 percent competition and 0% for the next two. Okay? Now, potentially already, you have done loads and loads of research and have some amazing keywords already found. So you can potentially use them as well if they fit within your content here. But let's go over to LSI graph. Let's say we're looking for beeswax scented candles for asthma, our main topic page. And we do a search here, and this is what comes up. So we've got our keywords here, our volume, our CPC, and our competition. Okay? So what I normally say is come down here and find where we are about 50 percent. Okay. So 560, okay. If we're looking in here, these are up at 88 percent. These were acts and negative ions study. If we scroll down BY beeswax candles, health risk, okay, so that's potentially one here and that's very low. Okay, so that's that and 6.29%. So I can actually go into our lower keywords. So if I copy that, and I went back and I was going to put that in there potentially, back into here. Beeswax candles, good for asthma potentially we could use that. That's a low keyword as well. And now we're going to look for some higher keywords, okay? Now as I said, we want to stay be below 55. But it doesn't seem to have very many keywords here associated with, okay, so it's got, I'm going to put that in just as an extra keyword anyway and do a little bit of research on it. But if I scroll up here, I start to see better keywords that I could potentially use. So benefits of beeswax candles. So I'm going to put that in here anyway, but I'm going to leave it at very high up here because it would be benefits of beeswax candles for a page for asthma. Okay. Something like that. Beeswax candles, spiritual know nothing about that. Best beeswax candles. Okay, so we could use something like that as well, but then it would be potentially something like best beeswax candles for asthma. These wax candles for STK channel. Okay, and so what we do now is if I put this one keyword here as well. Alright, so now we've got a good list of a few keywords here we can potentially use for our pages or that we can use for our pages. Some of those keywords there, as you can see, it came up as high competition. But adding your extra elements onto them like your modifier, like for asthma. That then breaks them down and makes them much easier for you to be able to rank for. So just because something says that it's a high competition, but you can make it an easier one by adding more keywords, going more long tail, that competition will start to go down very, very quickly. Okay, so beeswax candles for asthma, benefits of beeswax candles for asthma, best beeswax candles for asthma. And then go and down into beeswax candles good for asthma and health risk and things like that. They are potentially so much easier. Categories two are so much easier keywords to rank for than beeswax scented candles alone. Okay, So that's why we make that niche sub sub, sub niche. Okay? Now, if you were stuck and you couldn't find other keywords there, what you could basically do is just go like if I put in benefits of beeswax candles for asthma. Let's say we come back to also asked, we could do a search for the benefit of beeswax candles for asthma now, but hopefully they have some keywords that actually show up. Yeah, and they do, right? So then we've got water. The benefits of beeswax candles are beeswax candles bad for you? Do beeswax candles need to cure? Need to cure. I don't understand that well. What is better? Why are beeswax candles so expensive? Wonder the healthiest candles. Why do you add coconut oil to beeswax candles is white or yellow beeswax better. So some of these are really, really cool. What you do is just again, go through it, find ones that are related to it. If you can't find any in LSI graph and then just place them in here. Okay? So you want to have about five or six keywords in here before you start writing your article, okay? Because remember when you start writing your article, these articles will already have lots of the related keywords inserted in them already. And the reason being is because you're transcribing them from people with knowledge in your industry. Okay, So make sure you go and do this. Now you want to do your main topic and then you go and do exactly the process that I just showed you there. And find your subtopics. And then you get them all down here. And then the next step will be to actually go and start optimizing your content. 20. What Is Google Doing - The Secret You Don't See But Need To: So one of the biggest keys to beating the giant is understanding what Google is actually doing. Because Google pretty much are the key to you making long-term, long-term sustainable income online. So you see, because Google tells you absolutely everything that you need to succeed. So let's say that our, our search on Google was what is the best website hosting for food website. So imagine that your niche was about website hosting for food website. Okay? So when you do that search on Google, what it's actually doing is Google is basically giving you the best results that it sees to that query. So in this, in this search result here, so what is the best website hosting for food website? It sees food digital.com as the best website. So as you can see, they've captured what is called the featured snippet. And it says the five best web hosts, food bloggers. Okay, and then you've got the title of their article is the best WordPress Web hosts for food blogs. And then they've got their name. And after that, what you'll see is you've got hosting advice. Okay, So that's the, the, the top of the search listings, but it didn't grab the featured snippet. And that's hosting advice 15 best web hosts for food and travel blogs. And then underneath that, you've got the next 111 best web hosting for food blogs in 2021. Okay, So what Google is basically doing, Google is putting this content right in front of you and saying, this is the best content for that search board. Let's look at another search. So anti-aging treatment by rebuttal. Okay. So when it comes to how Google ranks websites for certain keywords and phrases, you can't really find very much of a pattern in there. So it's done on individual searches as individuals searches, okay, So what might work for one keyword search will not work for another. So there's no real way of actually figuring it out unless you actually go and search for the keywords that you're looking to target. So what we have to do is we have to look out for the information that we are being told. And when we find it, we strike swiftly and replicate and update. You see the results that were actually given on Google are the most up-to-date, relevant results for that search query. So what happens is Google goes out and it scans the Internet for the most relevant results. And they don't just pull back highly expensive and authority of pages. A lot of the time they pulled back free websites or even social websites. So what we do is we look at what is ranking. We copied at what's there. And then we create our content based off of the knowledge that we actually find out, remember what Google is doing. It's trying to give the search for the best information that a can to the search that is actually being made. So no matter what the search is being made, Google is going out and scanning there are billions of websites and bringing back the most relevant information. And then what it does is it breaks down every single listing and scores them based off of hundreds of ranking factors, then they give the search result that they believe are the most relevant to what is being searched. When you dissect those results on updated with better, more relevant information, google is going to rank you. So that's really all we have to do is we need to look at the top five listings that Google gave us. How many words do they have on their page? How many images do they have on their page? How many titles do they have on their page? And how many keywords do they actually have on their page? And you have a sheet attached that's going to help you actually fill all of this out. So then you put the keyword that you're after. So the keyword that you're actually looking to target, the main keyword for that page. Then you'd basically do in here website. So let's put it in, let's put competition website in. Okay. Competition website to what you're gonna do is you're going to put their URL of the page that appears here, okay? Then you're going to write four position, they're in. Position. Has Google put them in, so they put them in first, have they put them in second, whatever it is. Then you're going to look at what is their word count. And I'll show you how to figure these out in a couple of moment. Okay, so look at the word count that they have actually done. And then you're going to look at the keywords that they've actually used. How many times have they put the keyword in? And again, so let's say that they put the keyword in five times. You're going to put that in here. And then what you're gonna do also is you're going to look at other keywords that they've used quite a bit as well. And you're just going to enter domain here. And then what you're gonna do is a little bit of mathematics. You're going to kind of like look at once you've got all of the listings in here, and you've added all of the word counts together. Okay, then you're just going to divide by five and you're going to add 10 to 20 percent. So you're just going to put the number in here. I'll show you how to do this in a moment. And then also with the keywords as well. How many keywords are they actually using? So again, your keywords use add and divide by five, and then you're going to add the ten to 20 percent. And then also what you're gonna do is you're going to look at the H1 tags like what keywords are they actually using in the H1 tags? You're gonna put your H1 tags in here and your H2 tags in here and your H3 tags in here. So we'll go and actually use that now and show you actually how to do it. So let's say that our, our keyword is learning piano for beginners, no piano. Okay, so let's say that's the one where we're trying to actually target. So what we do is we're just going to copy that, okay? And if we put it into here, we're just going to paste it into our keyword section here. Okay? Now the product for this would be some keyword or some, some piano training on click bank or one of those different sites. Okay? So what we do is we're going to look, we're gonna go pass those videos there and we're just going to come down to here. Okay, So what we do is we're just going to open these. So 12345, okay, so I'm only going to show you how to do one of these. But we're going to go in here, I'm going to grab the URL of that. And we're going to come back here. And we're just going to paste it in there. Okay? And then we're gonna put the position in as one. Okay? And then we're going to check the word count. Well, first we're going to sign into a new website, okay, or sign up for an account. So this is called SEO book. Okay? And so I've got an account for it, but here you can see the URL go to that URL. I will leave a link at the side of this video. And you can just sign up here. And once you login. So it's going to log you in. And now all you're gonna do is you're just going to paste that URL in here, okay? And you're gonna click Submit. Okay, so what we can see already is the first thing we're going to be looking for. If we go back here, we're looking for word count. Okay? So we're going to see for 306 and we're just going to put it in there. Okay, So unless we're going to look for keywords, use, are they using this keyword at all in here? And let's have a look at the keyword, learning piano for beginners. Let's have left their control how they're using it in the title. No, they're not. What's the best way to learn piano into? They didn't use it there. Let's go Control F. Learning piano for our I. So there's no learning piano for beginners, but they are, they have done learning piano, aka learning piano. So it's mentioned quite a few times in here. So learning piano is mentioned eight times in total. And as you can see, so what we're going to put here is so keyword use, it's not really being used at all. Okay, so we're just going to put in 0 keywords there and then other keywords. This is when you're going to take these, like taking private lessons. What you're looking for is common sense keywords in here. So you're not going to be putting reply Thomas over Miller or anything like that. You're just going to be looking at to learn piano or taking private. So look at taking private lessons and online piano lessons and learning vet piano. So what I do is I just go in taking private lessons, learning the piano and online piano lessons. Okay. So that's what you do there. Now if I was to put that there, so that's the other keywords that we don't go through these yet. We're just gonna do is we're just gonna look at our H1 tags. Okay? So for this, we're going to have to go back to, to this article. So this one here is going to be the hey Tuan, okay? And one way that you can actually see what it is is by just covering it like that and then going inspect. And what you'll see, you'll see so one. Okay. So that says, hey, one in there. And you can do that with all of your titles as well. So we're just going to copy that. And we're just going to put it back into here. Now. As you probably already know, if you don't, a website only should have worn hate one on a page. Okay. It can have multiple H2S which are the subtopic of one. And then it can have multiple H 3s, which are the subtopics of H2. Okay, so, so let's go back in and let's look at this article. So let's look for a hedge to wonder if that's a Inspect it. Yeah, that's a H two. Do you see here? So h two. Alright. So now what we're gonna do is we're just going to copy that. And they can have multiple h twos, as I said in here. So let's go back. And then this is going to be H2 as well. So you can see they stand out the h twos as you can see. So H2, yes, you can see that. So what I do is I take a note of all of the, all of the shoes that they actually have in here. And scroll down tuning your learning pathway. And now what you will notice is, you'll notice things like these now wondering if this is H3, okay? No, they didn't set it up as h three, our weight. Okay, so these are not set up as H 3s. If we scroll down here potentially, we might see that these are H 3s. Now, these are h 2s. Again. Maybe this is, this is smaller text. Let's have a look. Okay, so yeah, this is a h3 in here. So as you can see, most articles that you'll see we'll go H1, H2, H3, and they won't go any further down than that. They can go H4, H5, H6. Normally you'll find that most of the articles don't do that. So what you're gonna wanna do is you're going to want to go through all of those, okay? So see what they are. And then next of all, you're going to want to count the amount of images that are in here as well. Okay, so we go 123. Okay, so that's a pretty big image. So what you noticed in here is there was there was seven videos as well. I believe so is 22 images and seven videos. So if I was going to go, Let's go images and then videos. Okay, so that was a massively, there was a huge amount of content in that review there. Okay. So if I just put this in blue and bold and change the color to white, and I'm going to change it to size 14. Alright, so as you can see there, so what we've done now is we've got the amount of images that were actually used, and we've also got the amount of videos, and we've got our H1 tag and our H2 and H3 is okay. So that's absolutely brilliant. You've got a really, really good start to understanding the type of content that's ranking there. Now, what you do is basically you would go back to the search engine page and you'd go. So what I'd be doing is I'll be looking at this article here and let's see what they actually have in here. So that's better one hundred and four hundred and three. Okay? So what I then do is just paste my thick, paste it in here. And then I'd run through this article again. So also I'd want to take the URL, fill it in position two. And then the same kind of thing. What's our keyword that we're looking for? And then I go and I'd search keywords used again in here. And I'd run through the exact same process that I just showed you there. Now, what you want to have is you want to have number three, don't you want to have the number for Don and you want to have number five, Don't. You want to have their keywords elements in here. So let's just say that this is, That's, that's exactly what it was. Okay. And let's say that this one had three, this one had four different, I'd say x and this one has seven. Okay? So what you basically do is if I just go here and type of calculator. So let's say all I do with this is I want to find out the aggregate word count, okay? I don't know if you can do it on here where the sum is. There are some thing here. Functions sum. Okay, so there's, there's your, your sum for the amount of keywords. Now what you do is you'd take that 13199 and then you would divide that by five. And that's how many words you're gonna wanna do. Two thousand, three hundred and two thousand, seven hundred and forty words. So yours is going to be 27, 400 words, okay? And then what you'd do is you'd add these fellows up again and you'd go sum and 20 and then you divide by five and then you would have four. Okay, So that will be the amount of times you would be using your keyword actually in there. Okay, so our data, the aggregate number, excuse me. Now, what you wanna do, this is where at this part actually comes in. Okay, So adding the 10 to 20 percent, so 2700. So if you were adding That would be excuse me, let me just get into this. C. So that is 2740 plus 10% of 2740 is 274. So that will be at least 3000. So you would put it in 300, 14, at least that okay. And then what you'd be doing is you'd be looking at the aggregate again of this and then adding 10 to 20 percent. So you go for, and so you're probably just going to go five keywords in there, okay? So that's how you'd actually be. You'd know how many, how long your content actually has to be, and how many keywords you're going to use in there. And remember, you want to be adding in multiple different keywords. That's where you can take ideas from the hate warns the H2 tags that are actually here as well. We will go more into detail of how to actually optimize that content during the optimization section in the next module. But you've got this sheet here. You understand how to fill it out now. So that's going to give you a great leg up on your competition because you're gonna be able to basically copy what they're doing, uh, make yours better based on what Google is actually telling you. So let's say that you actually have a list of keywords already that you want to rank for. So what you're going to do is you're just going to look at your first five results and make a list of the URL. So let's say you put in your main keyword, okay, so let's say you put it in your urine, your one potential main keyword. And then what you do is you make a list of the URLs that Google are actually showing you. And then what you do is you look at those pages and you get familiar with them. You note the different parts of them you take you take a look at kind of like Paige Warner has this many words, it has this many images. It has this many keywords in it. Page 2 has this, this, this, this, this, this, this, this, this, this. And then what you do is you create your, do, you get an aggregate number of them? You look at their content and you make it better. So you don't so much copy, but you utilize what has already been shown and then potentially add it all together to create one super, super, super strong articles that Google thinks is much better than what is already there. Once you found out what is already there and you create that content, you go and you optimize it using search engine optimization, which I'll show you at a later stage. So let's give you an example, the search. So imagine you were selling a training on learning pianos for beginners who didn't have a piano. Okay, so let's imagine that. That was the search. Okay? So Google is going to, Google is going to give us a couple of searches that pop-up, okay? And two of them are seven apps for online piano lessons that will help you mastered a piano. And another one is picking the best way to learn piano in 2021 and in-depth guide. So what we're gonna do is first off, we're going to look at the word count, okay? So how many words are on each of the pages? Then we're going to look at the headings. How many headings are on each of the pages? Are they putting their main key terms in there headings? And we take a note of all of these things. Then we look at the keywords, use, what keywords are they actually using? And also, we'll look at the anchor text. Okay, So the anchor text is kind of like the keywords that have links attached to them. And then we also look at the images used, and we also look at the image file names of the images used as well. And then we look at the Meta title and Meta description, which are the, which are the listing that you actually see on Google. And then you look at the keyword density. And once you've got all of these things together, you make it better by ten to 20 percent better. So an example would be one of these here. So piano dreamers, ways to learn piano. So we look at the page title. We can see how many words there are total word count of 4,278. So what we do is we have to look at once we have gone this. So this is the SEO book keyword density checker. So what it's telling us is that maybe we're looking for ways to learn the piano. And here are some good ways that we can do it. This article in itself talks about online piano lessons and also about taking private lessons. And both of them don't require you to use your own piano. So remember you see what Google is doing here. Online piano lessons means you could be practicing online. And taking private lessons means that you'll be using somebody else's piano. Close a gives us a whole load of other keywords that we can actually use in our content. So what we do is we create our content once we found all of these kind of different kinds of things amongst the five different articles. And we bring them all together and we create our content that's 10 to 20 percent better. So that means 10 to 20 percent more words in it. Okay, then they aggregate number 10 to 20 percent more keyword insertions than the aggregate number, 10 to 20 percent more image insertions than the aggregate number. We can even add in things like media like extra media, like bullet points, and we can Addie and media like videos. So what we're basically doing is we're just trying to provide the best information for Google. So it goes to us, Hey, I think you're better than the results that are already here. And that's what it basically as. That's how you actually look at Google and actually create the content. That's better than what is already there on what Google is going to actually rank you for. 21. How To Structure Your Website Content For High Rankings: Okay, So in this video, what we're gonna do is we're going to look at getting content made. Actually how to create the content. But not only how to create it, but how do also outsource it, which I recommend that you do. And at the end of this video, what I'll also show you is I show you how to actually find those outsources and I'm going to give you a template for an outsourcing letter that you can post onto outsourcing job boards to find writers for you. So this is all about getting your content made. Okay, so first things first, when we think about content, we've got to look at it as two different entities. Okay? So a complete piece of content is writing and optimization, okay? But there are, there are differences between the two of them, okay? And there are similarities as well. So we're rising. The primary goal is to inform, educate, and drive the reader to take a desired action on a page. And we use words and information to gain that result with optimization. And that's the process of planning and creating an optimizing that writing and the whole pages that the writing goes onto with the primary goal of ranking that content in the search engines. The writing is only a part of the whole picture because the optimization takes on board so many different elements. And in the next module we actually go through the whole optimization process. So the, we use structure and the media to achieve the results of that optimization. So optimization and writing work together, okay? So it's good to find good writers to actually create your content for you, which I'm going to give you a template how to actually do it. And then you being, you are going to become that optimization expert. You're going to be creating an optimizing back content. Okay? So how is a site normally setup? Okay, so this is when we think about the content or the writing that we have to create, okay? This is how the sites that we're going to be creating in this beating the giant are created. Okay, so let's say we've got our main page, which is our homepage, and this can be what we call our money page as well. So you've gone through this in the topic cluster section, and then you've got your supporting pages. Okay, So supporting page 1, 2, 3, 4, 5, 6, 7, 8, whichever it actually was. Ok. Now these are pages. Okay? So in the optimization process will go through and I'll show you exactly how to connect these pages together. Okay, so let's say this main page, it's also called a parent page. Okay. And these supporting pages are also called child pages or children. Okay. But they're actually pages. They're not posts. Okay. So what you'll notice then is here underneath the supporting pages, you've actually got posts, okay? And these are things that you actually, these are, are kind of like articles, like daily articles that you can't update on your website or weekly articles that you update on your website. Okay. These things are staying there for the long run. These here and these things you post every few days. And what these posts do is they tell Google that you have new content on your website. And Google have a thing called a content freshness algorithm, which basically means that when it sees new content on a website, it sees that it's relevant to the niche that it's being updated. And that basically they want to come an index you to see if there's anything new and interesting for people in that niche. Okay, So they're looking for the content freshness element and that's what posts enable you to do. So that's the structure of how we're actually going to structure and setup our website. Okay? Now there is another structure and this is for more advanced setups. Okay, so we're doing really, really niche, niche, niche, targeted websites. But here's an alternative setup. So you've got your homepage, which would be kind of like your main page, okay, So that would be your main page of your site. But then you've got multiple main pages in here where you could be targeting. Then each one of these main pages would then have their supporting pages. So as you can see, you'd have multiple topic clusters underneath there, okay? And then again, you'd have all of those you're supporting pages with the post underneath there. So you see it's a similar hierarchy. Well, it's the same hierarchy. It's just basically giving you more options to target more topics within your main site. So that's not part of this course at this time being okay, We're only going tightly targeted, just like our site setup here, okay. So when we think of our main page on our website, okay, So how we actually get our main page created. So we've gone through the topic structure. You understand the content that you want to create your poster around to your main page, okay, so all you do if you are outsourcing, right, a quick post description of what it is that you want to actually get created, okay, bb, be detailed with what it actually is, okay, then you're going to put in your word count and you will have found that based on your research to actually find that. And then you're gonna do your content structure. And this is depending on how many sections that you actually have in it. I think we looked at five or six elements within their keywords and stuff like that. So again, you've got your intro structure and give the content writer instructions of what it is that you want. Did you find any on the Internet that you like that are similar to what it is. Remember, you can swipe other people's ideas and utilize them in your content here. And with the introductions, you want to make sure that you, you know, you grab that person's attention. So big, big, kind of bold. Grab them by the ass and go read my content. So you wanna make those and make sure that the introduction is really, really powerful. Okay, and then mentioned about the different sections you want written about and then section 2. And potentially there's a section 3, section 4, Section 5. So you're going to do that with your main page. And so that's really it. That's as simple as it is. And then your support pages, you're going to basically do exactly the same thing. So you're going to lay them out in the same format that you actually want. And the same which are posts as well. You laid them out exactly the same, their posts. Okay? And then when we go into the optimization section, when you're optimizing, you just optimize them the same as well. Okay? But because all of those things you're just giving, what you're doing is you're giving great information and you're optimizing it for the search engines. That's really it. And a few guidelines for your writing, okay, you must make sure that your keyword phrase is mentioned at least one time in your content. So if you're writing it yourself or your writer, okay, the more searches your keyword has, the more you should mention it. So let's say that your keyword has 5000 searches. Well then you should mention it more. If your keyword has 500 searches, you should mention it less, but also don't go over to 3%. So we've gone through keyword density as well. So don't make sure that you don't stuff your articles with more keywords, okay? So you'll need to make sure that your keyword density is on point. And for that, what you do basically is you just get the content and you paste it into keyword density. So go to here tools keyword density and paste it in for 1000 word article. Keywords not be mentioned more than 20 to 30 times. Okay? And this is for singular keywords. So let's say it was cheap Minecraft hosting, that's going to be cheap as a singular keyword. Not mentioned more than 2030 times. Minecraft is a singular keyword, not mentioned more than 20 and 30 times. Hosting as a singular keyword, not mentioned more than 2030 times, okay? And also when you're communicating with your writer or if you're doing this yourself, make sure that you include your most important keywords in your headings. But old, so don't stuff your keywords into your headings. If it appears on natural to you, then don't do it because it's most likely going to feel unnatural to look on natural to the search engines as well. So everything about your content, everything about the creation, the writing, all of those things are about appearing natural. Now a lot of this stuff and we'll go through in the optimization phase as well. And finally, when we're actually looking to find these article writers, Here's a really quick template that you can actually use and it's available at decided as video. You can download it and then you can go on to a place like Craigslist Manila. Craigslist Manila is really, really, really good for getting your content actually created. Okay, So there are so many good writers on there. And what it will basically do is you go article writer required anywhere, compensation. Let us know your rate type of employment contract. We're looking for an article writer to work on article by article basis. Article length will be over a 1000 word each. Excellent Englishes and most topics will include and then insert your content types and then desired skill. You love. So potentially whatever it is your content is about and have a passion for digital marketing and SEO preferably, researchers and most create unique article to most edit content is the most. We will start you on an article by article basis. But if we work well, this can change. Please include your rate for the following 500 word article, 1000 word article 2 thousand word article. All articles will be scanned for duplicate content. Okay, So that's it. So go onto Craigslist Manila and actually post this. Okay? And what you're going to see is you're going to get so many, so many article writers, some of them that will work eight hours a day for $200 a month. And you can get a serious amount of content actually created for your website. Okay? So make sure when you are doing it, use the templates that I've shown you above to actually outline the content types are and the content articles that you actually want. So get stuck into that. Now start actually you've got your topic clusters. You know exactly what it is from your topic clusters. Okay? So if you're not using, if you're not using the find articles. You can also use this structure when you actually edit the content or transcribed the content from the videos which I showed you above. So whichever way you're going to use, get into this now if you're going to create it yourself, if you're going to actually get it created by an outsourcer, or if you're going to go and use the transcribing way, whichever way it is. Set it up with destructured that I showed you in here and then get your articles created. Because in the next module, we're going to be taking all of that content and we're going to be creating brilliantly optimized websites that the search engines love. 22. How To Easily Create Content For Free: In this video, we're going to look at how you can create free content for the sites that you're going to be developing or not site, let's say for the platform, the content for the platforms that you're going to be developing. Now, here, here's, here's how I look at these things, okay? Because this is completely free. Okay? You've got you're going to have to do the work that potentially if you had money, you can pay other people to actually do for it. And normally that comes down to writing your own content. And look here between myself and yourself and all the people in this training. Learning had to write is a great skill. But what do you believe that writing is and what you've been taught in school about writing years isn't a writing that works online on the likes of Google. Okay, so what I mean by this is the writing that basically that Google loves to see in its content is like grade seven to nine level of writing. So that basically means you don't need to be of a fancy articulate, massively articulate whiter to create great content that Google loves the sea. All you need to be able to do. And especially in this voice search dominated world, you need to be able to converse in an easy way to create content. So here's how it basically is. You need to be able to create writing, like you talk. And especially in niches that you love, you're able to talk about the neat in such a way that, you know, you can write that way. But to speed up that process, if you hate the writing process, what we're gonna do is we're going to utilize a couple of different tools to enable you to actually speak into your computer or onto your phone and actually create that content as if you were actually writing it. So speech to text. So with that said, let's get into this. So I wanted to make a quick video on creating content. Okay, So this is super important because some people actually aren't writers. But the process that I've shown you throughout the videos, et cetera, finding your keywords, all of that, that's really important, okay? But creating content is super important as well. And that's why this is a free method. So I'd recommend that, you know, that people, obviously they practice their writing skills and they get better at it because the better you get at writing, the easier all of this stuff actually becomes for you. But what if you just hate writing, like good or what have you just really kind of confused with what to actually write? And maybe not even confused with what the right, because it's a niche that you love but confused how to write it. Okay. Well, my advice is always this, okay? Right. Like you talk. Okay. And that's probably the best advice that I've ever taken from people as well. Because it's when you are passionate about a project or when you are passionate about a niche, you, you speak in the language of that niche. So you already basically know what the, the kind of content is about, you know what the products are about, et cetera, et cetera. And then all you basically got to do is you've got to speak about it. So you imagine as if you're speaking to a friend, okay, and you create content around how you speak to a friend. So an example would be, let's say that they were, we were doing a commission here, a review, and we found on the Google site that we're going up against that there was there was an article written, okay, and we want to actually create content that's better than this, but very similar to it. Okay, So what we basically do is we go and we grab the URL of this. Okay, very simple. Grab the URL of it. Next we're gonna come to a website called brow SEO. All right, So be ROW SEO dotnet. And after that, all we do is we just paste the URL. As you can see, it's pasted in there, but if we paste it in there, we're just going to click Browse. Okay? And so what's going to happen? I love this site because what it does is if we scroll down a little bit, it breaks the ACIP breaks down the article or the webpage into all of the headings that are written about in this content. So as you can see, Commission here or review, commission here, a review. Then it will go to what is commissioned hero? What is commissioned hero? Let's discuss affiliate marketing. Let's discuss affiliate marketing. So as you can see, you can just copy all of those. So what did you do in much research on the other page, you can copy them. And then what I want you to do is I want you to come over to Google Docs. Okay? And once you're over at Google Docs and just want you to paste all of that information in here. Okay? So this can be done the same with every kind of product that you're actually found, every piece of content that you find. And then what I like to do is I'd just like to space out all of this. And then basically what I do is I like to like to just space it out like that and I'll give it a title. So I'll just call it Commission here. A review. All right. And the next thing that I'm gonna do, okay? Now this is, this is basically this. You won't get this straight away, so I want you to practice with it. Okay, so, but this is the quickest, one of the quickest ways that you can actually make content, okay, Now once you create this content, I do want you to go back over it with the keywords that you found in the previous keyword research sections. And that's going to make much stronger content. What you're doing, what you're gonna do now is you're going to find, are you going to create content in the easiest way possible for most people? And that's actually talking about the content. And that's why, as I said before, it's important that you know, the niche that you're actually in order niche that you're in or you know, the affiliate product, you've studied the affiliate product as well. So then you can create your own unique content. So what we do, we come over to Google Docs, we place our things in and I'm going to come to Tools. And we're going to come to Voice Typing. Ok. And the next thing that we do in voice typing is we just click this button. And what's going to happen once I click this button? It's going, I'm going to speak and it's going to start writing for me. Now, not every single word that I say is going to be spot on. So there are some bit of editing that I might have to do. I might have to stop and start it. And then basically start a new sentence, et cetera, et cetera. Add in. Bullet points are not out in bullet points out in full stops or periods, I mean commas, et cetera. Okay, So let's give it a go. Now, bear with me. I haven't prepared for this at all. I don't know. I haven't been studied Commission here, I've et cetera, et cetera. Okay. So let let's give it a go. In this commission hero review, I am going to look at all of the things that you need to understand about Commission hero before you decide to buy it. And then I put in a full stop. So I pause it there but look good. So there you go. And then I put it in a full stop. It, it actually did that. As you can see, it has some funny things in here. So it says, asks instead of absolute, That's because of my accent obviously, but then I'm going to go again. So that's the first sentence them. I hope by the end of this commission hero review, that you will have found all of the information that is relevant to buying commission hero. And it would be wonderful to hear your thoughts in the comments below. So that's, that's the first, that's my little bit of an intro in their next off I'm just going to go into what is commission here. Okay. Again, I don't know very much did the actual workings of commission hero. So what is commissioned hero? Commission hero is an affiliate marketing training created by Robbie Blanchard. Robbie Blanchard is one of the top affiliate marketers in the world. And this is the step-by-step process that he has created. To get great at affiliate marketing. Robbie talks about using Facebook ads to promote affiliate products on click bank. And he shows you many different strategies that he uses to make thousands upon thousands of dollars per day. Robbie is an excellent affiliate marketer and somebody who you can learn to become successful with also. Alright, so again, like there are some mistakes in there, but let's go down to the next one. And what is affiliate marketing? Affiliate marketing is the process of selling somebody else's product. For a percentage commission. Product owners will pay people called affiliates. This commission only upon the sale of their product. An example of this would be, I am an affiliate for commission hero. And I recommend commission hero to people like you. So if I sell this product to you, I will make a commission of the sale. So again, you see I just went through it some mistakes. Again, you might have to do some editing inside of here. But as you can see, all ready guys, like within the space of five minutes, I'm starting to get an article already created. And this is basically just taking the structure from here that Google tells you is working already in Google. And I'm just going and creating content around it. So that's how you create this content. It's not difficult. And once you have this content created, like once you've gone through and you've actually done kind of gone through all of the sections. Then you go and edit it and make it better. And during the parts of the program where I show you how to do this for sites like Google Sites and how I show you how to do it for sites like Medium. You will be adding images, you'll be adding bullet points. You'd be adding all of those different elements into the pages. So don't worry, I show you how to do all of that. But this here really is the simplest way to actually create content. So you can write the content yourself, which again, I can't teach you how to be a writer, but you would follow the same process. You would follow the, find the content on Google, which would be like this. You would go to brow SEO. You'd find the headings. And then basically you would write about them here. So instead of talking, you would just write about just write about them here. So it would be, can you make money with this? Yes, of course, you can make money with affiliate marketing and see Commission hero. And then basically intersection like that. Sorry, I'll just add an extra bit in here with us. It would intersection like that. I'd say just look at some of the test it monomials. Okay. So as you can see, like I'm speaking to you there, but I'm actually typing. But it's the same way that I'd actually speak about something. So never get worried about the content that you're actually creating, especially if you're not a writer, okay? Just always say to yourself, Well, I can speak about it. So, you know, I can write about it. And, and also look at, I'll say this one more time. This comes with practice, okay, So if you don't get it the first time, don't worry about it. Try the second time. Break it down into little sections like this. You know, once you break it down into these little sections, actually writing it or speaking, it becomes so much easier because you kind of have a format in place that you know that you want to get to and that you know that you actually want to write about. And also, you know, if you're using the questions from your keyword research that can help you as well because those questions jog your mind related to the products that you're actually promoting. So look, that's been a super quick video on how to create content and look at it. That's as simple as it is guys. It's utilizing your own passion for the product or the niche to create content that really speaks to a person. That's why I'll say it again. That's what I'll say it again. Picking products and picking Nietzsche's that you're interested in is so much easier. Then picking products and niches that you're not interested in. So I hope you enjoyed this. Look, let me know how this one is. Let me know. Replied to me, send me a message and let me know your thoughts on this one here. So you've got a couple of things that you do here. You find the pages that you want to outrank, and you do that on Google, then you'd copy the URL of that page. You go to brow SEO.net, you put it in there, you grab the headings, you come over to Google Docs. You set out the headings like I showed you here. You turn on the voice typing and you start typing. And remember, you're going to have to edit it, et cetera, et cetera. But I hope you enjoyed this pretty cool method, a 23. Making Super AI Relevant Content: I hope you enjoyed the writing module or the content creation module. And you looked at tools that were actually being used there in this module or in this video. I'm just going to blow you away with some cool. Now, I wasn't going to share these, and I love it. And I think you got to absolutely. Number 2. It utilizes a free tool called keyword server, okay, which is a web Chrome browser add-on. And what it basically does is it shows you all of the important keywords that you need to be including in your content. So from the last video, You take that compound your pocket, copy and paste that into this tool which I'll show you how to use. And then it's going to show up a list of keywords that you need to include in your content to make it super relevant and help you rank in Google. So it is pretty awesome video. It's so easy to use, you're going to absolutely love it. So let's get stuck into this. Now. I'm going to share something with you here that I wasn't planning on sharing. But I decided, Look, this is awesome. This is really, really, really, really cool. And again, it's free. So this is going to help you with ranking your product in the search engines, okay? And the reason that it is is it uses artificial intelligence to scan millions of websites, find that those specific kind of keywords that they're actually using inside of their content. And then lays it all out for you related to the content that you're trying to rank. Okay, So I know that sounds a little bit confusing, but I'm going to show you now in a moment. Okay. So if we go if we go to our commission hero, commission hero review, okay, So let's, let's say we're looking to try and rank for this keyword. Now in a previous video, I told you, don't worry about this, okay, forget about this for the time being. Okay. But what it basically is is this is a paid service, okay? But this is a free part of that service, okay? Now the paid service of this is absolutely awesome and I use it for all of my websites as well. But the free service is brilliant as well. And what it is is it's a Google, Google Chrome application and it's called surfer SEO or keyword Surfer, as you can see here. Now, the first thing that you want to do is you're going to go to Google. I'm going to go to Google Web Store. Google Web Store. Okay, so you've got the URL to this, so you can just go directly to it. So you're going to click on it. I'll give you a direct link to surfer keyword server. Let's say it was that the name of it? To seconds. So yeah, keyword server. Let's copy that. So you're just going to come. All right, so this is keyword surfer is a 100 percent free extension that allows you to see search volumes directly in Google. So what I need to basically do in here is I've gone able to say remove from Chrome, but you're just going to add it to your Chrome. Once you've added it to Chrome, you can come back here. And it's going to show you it's going to appear like this when you do a search on the side of your page, okay? Now, the next thing that you actually want to do is you want to come to this thing here that says create free content editor. Okay? So make sure that it's the keyword that you want to rank for. As you can see, it's got one hundred, nine hundred searches in the US. You're just going to click create content editor. Okay? Now, remember you created, you went through the process and you, you spoke about your content, etc. And eventually you'll end up with something that kind of looks like this. Okay? So when you've actually created it, so what you basically wanna do is once you've clicked on that, this thing here, so create content free editor. You're going to grab your content and you're going to come back here. And what you'll notice here about DC's, look at it's got loads of keywords here. Some are in green, some are in green, some are in red, as you can see. So I'm, my main title is in green, so that means that it's being used and it shows me how many times I it's being used. Next thing I'm just gonna do is I'm going to paste my content in. Alright? And so what it's basically doing is it's telling me that all of these keywords are already utilized in the content. But what it's also telling me is that these other keywords like these, I need to put them into my content as well. All right, now what I can start doing if I give you an idea, let's discuss affiliate marketing for a moment to show you that it is not. And so I'm just going to see you see this word scam over here, S CAM. Okay, there you go. Alright, so scam has been used once. Next evolve. If I wanted to go the next part for anybody out there who is unfamiliar with affiliate marketing, it is where you advertise other people's programs. These conditions vary. Maybe we could change this to affiliates. Affiliates make some good money, okay, so as you can see, affiliates changed next to, or we could even say, affiliates makes them good profit. Okay, So all we're trying to do is we're just trying to make all of these red things go into green. All right? So the metadata you to look at products to sell is called click bank. Click Bank is a marketplace which hooks up. So that's just, I'm going to take that out of there. Alright, so let me just delete the, the s. Alright, so now I need to have that in there. So I've got to put that in. Affiliate marketers. Let's go. So what I do is I go through, and that's exactly what I'm looking at. I'm not gonna go through the whole process for you, but you get the idea of it, okay, so you get the idea that you can actually go here and find all of those keywords then with the content you've created utilizing this method here, you can basically update the content to be super, super, super relevant to what Google does telling you is ranking in the search engines. Okay, So I'm looking at That's such a cool tool. I'm super excited that you're going to actually get the utilized this in your content creation as well. So the content creation can be fun. It really can't, it can be really a lot of fun when you're actually doing it. And especially when you've got the tools that Udot that are going to give you that extra leg up. So I hope you enjoyed this quick video. Get surfer onto your browser. Okay, So if you're, you gotta be using Google Chrome or Microsoft Edge, okay, So make sure you get it downloaded for you and start actually utilizing it. Actually one more thing that I want to show you. All right, So what you can't do, let's say that you were stuck for an article. Let's say you wanted to create a few articles around Commission here or review. What you could actually do is you can go to this that says generate article, outline. And what it's going to do, fingers crossed is, is going to get a free AI generated article outline for these results. Okay, come on. All right, wonderful. And as you can see featured on Product Hunt, product of the day, what it basically is done here, just like what I used in brow SEO in terms of these here, what this has actually done is this has gone and found like huge amount of content and, and titles that you can potentially right about now you could copy these. Okay? So you copy all of these and you don't have to use all of them though, but you could copy all of these and you can come back to your Google Docs. And what you could do is you could paste them all in here. And then basically you could write about all of these sections here if you wanted or just delete ones that are not not relevant to you. But that's, this is if you, if you're stuck for ideas on what to actually write about. Okay, this, this tool here inside of a surfer SEO for free can give you outlines the content that you can actually create as well. So look, there we go. Sorry, I've got on and on about that. But I really hope you utilize this product because it's free and it's absolutely bloody brilliant. So, yeah, enjoy. 24. Introduction To Website Creation: So welcome to Module 6. This is a really, really cool module and it's called the attack. And it's about your website creation and why it's so cool is this is where you take all of your knowledge from Module 1, 2, 3, 4, 5, and put it all, bring it, bring it all together into your website. Okay. And we're going to set it up. We're going to be used in things like search engine optimization. And we're going to be creating your website first off obviously. And we're going to be setting it up with search engine optimization would be creating the articles from all of the information that you've gathered previously. We're going to put it all onto your new website, okay, set into topic clustering structure that we talked about before as well. So this is, this is so important because this is the thing that's going to kind of like this is the thing that's going to get your ranked. Okay? So this is the thing that kinda of like this is the actual hands-on application of everything you've actually done. So this is exciting because there's gonna be a lot of moving parts in this. So take your time, go back over it. You know it. If you don't understand something, make sure that you go back over to video again, okay? Because it's all there, all the information that you need to turn your information and your knowledge from the past few modules into a winning website. Super excited about this, Let's get into it. 25. The Steps Needed to Set Up Your First WordPress Website: So in this video, what we're gonna do is we're going to look at domain hosting many potential you've heard of domain hosting before. What it is is every single website that is online, on the Internet today, knees a thing called hosting. Now, hosting comes in different levels. You've got kind of good web hosting. You've got mediocre web hosting, and you've got reading machete by web hosting as well. So when we think about it, the first level that we think we don't get free web hosting and we don't use free blogs like WordPress.com or anything like that. Okay, so we've got our own domain name and we'll go into purchasing domain name and in a little bit, or connecting it to my name, excuse me. Thought. So we've got different levels of hosting neck to start with. We're not going to be going for the most expensive hosting for your website. And the reason being is we just want to keep a cost as low as possible until you can basically, you can basically afford to buy better hosting. But what we're actually going to be looking for is super-fast web hosting like so the fastest kind of web hosting with the most reasonable at affordable price for you. I'm the reason I say superclass this because Google's new thread and it's page speed out of the rhythm has come into play. And what that basically is, is that basically means that if your website, if it loads slowly and you're hosting is associated way to how your website or your website loads. If, if your website hosts or load slowly, then that's bad experienced, bad PageSpeed experience in Google's eyes. And what they'll actually do with that is they won't give you a high-ranking positions. They'll, they'll D rank you. Let's say we start pushing you down the search engines. So what we're going to be looking for is really good fast hosting. So when a person finds your listing on Google and they click on your legs, your website loads reading really fast. Okay, so that's what we're actually going to be looking for today. So by the end of this, you're going to find your good web hosting that you can get started with. So let's get stuck into this as this is a really important webs are this is a really important lesson. So no matter which hosting company you're actually going to choose to actually host your first website. And the process for it, the process for getting your domains connected to your hosting are pretty much the same. So the first thing that I want you to basically do is decide on which hosting you want. So I'm going to recommend A2 hosting, okay, to start with. And I recommend looking at if you can afford it, I recommend getting Turbo Boost, okay? And what this basically enabled you to do is it enables you to actually have as many websites as you want on this hosting, OK. And you can do that as well with the drive here. But it also speeds up your website as well. So it's 20 times faster than the regular hosting, okay, and it's really good. I've used it for a lot of my websites as well. So I'd recommend using Turbo Boost. But if you don't want to use a2 hosting, there's Bluehost. Bluehost are really good as well. So give those guys a tryout. And also there's WP x hosting. So these are really, really good, really fast, no issues with it at all. And you can find links to all of the hosting down below this video. So once you've chosen your package and you've decided what you want, basically, do you want a three-year or do you want to one-year or whatever it actually is. Okay. Just click on get it. And then what it's gonna do is it's going to ask you to transfer your domain from another register. Now, if you've already purchased the domain, That's brilliant. You just go to transfer domain from another registrar. You haven't, it will ask you to register a domain, okay? Now if you haven't purchased the domain already, I think it's best not to purchase a domain with the host thing. Okay, So what I think to do is basically just go to transfer your domain from another registrar, okay? And that would mean that you would have already had to purchase it. Now there are two websites that you can actually purchase it from. One is GoDaddy, and one is named cheap. Okay? And I'll go through actually going and getting to domains on those websites now. So let's have a look here. So go daddy. Can whatever your domain is, if it's, if it's not an expired domain, if it's just a normal domain and new domain, you can come here and you can actually search for it. And then you search and then you added to cart and you'd buy. And the same thing with named cheap. Okay. So you're just going to, I recommend using name cheap for this initially. It's just a it's a far better her registrar accompany than GoDaddy up GoDaddy are very annoying at the moment. So, you know, up to you, you've got two options there, but I said recommend doing it with name cheap. Okay. So once you've done that, you're going to put the name into here and you're going to transfer, okay, and you're gonna go through all of the details of paying for your hosting company, et cetera. And then what you do is they're going to bring you into their backend, okay, So you will have gone through the whole process of actually purchasing your hosting. I'm then what you'll actually do as well as you'll get emails from them saying you've done all of the following requirements, et cetera, et cetera. Okay. So once you do that, you're going to log in to your cPanel, a thing called a C panel. So you're just going to, you're probably click a different button and login. And what this is going to do is it's going to bring you to your backend looking like this. And you're just going to click cPanel login, okay? Now, in cPanel login, if you haven't already added your domain, or perhaps you purchase two domains, what you're just going to do is you're just going to click Control F and then add on. And then you would click add-on domains, okay? And then what you do is you just put in your domain name, whatever it actually is here, just the name. So like if it was beating the giant.com, it would just be beating the giant.com. Okay. And so then that would be it. And then you just go to the next month and an exon and then you'd click Add Domain. And what that's gonna do is that's going to add your domain into your hosting company. Now the next thing you need to do is you will receive an email from your company once you've set up your hosting account, okay? The e-mail is going to include these things called name servers. Okay? So what you're going to want to do is grab the first to name servers, okay? So the first to name servers, and you're going to want to paste them into a document, okay? So you're gonna wanna paste them into, like let's say, a little notepad because we're going to go into GoDaddy and actually now date them in GoDaddy next door. If you want to come into your GoDaddy or wherever you purchased it, and you want to come to your domain name and you're going to want to find the section that says DNS. Okay, So click on DNS and you're going to scroll down and you're going to find that thing that says name servers, okay, and you're just going to click Change. What you're gonna do is you're just going to paste your name server one in their patron name, server two in there, and then click Save. Okay. What that's gonna do is that's going to actually transfer your domain to your hosting company, okay? So that you're, when somebody types in your domain name, it's actually going to show up on the Internet. So that's what you need to do. Set up your hosting. You've set up your domain name now pointing to it. Now that's actually doing it with Go Daddy. If you have to do it with name cheap. We can also do that as well. So what we're gonna do now is we're gonna take those name servers again, the ns one and the NF2. And we're going to actually go over to name cheap. If you have chosen that as your domain register. And we're actually going to put those DNS into named cheap. So let's go there. And once you're in Name Cheap, what you'd do is you'd find your domain okay, that you just purchased. So let's say it's beating the giant and you'd click Manage. The next thing you're going to do is you gotta come down and you're going to see this button here that says name servers, okay? And what you wanna do is you want to make sure it says custom DNS, alright? And then you'd click Add name server. Because the name servers are already in there. You don't have to do that yet, okay. And this is where you'd add your name servers. As you can see, I've already added them in. Okay. Once you've done that, the both of them for yours, well, then they are ready to go. Okay, So all you have to do is that to make things work for your websites. So that's transferring your domain to your hosting using DNS or Domain Name servers. In this video, what we're gonna do is we're going to set up your website for success because it's so important that you understand the things that need to be done on inside of your website so that it looks after all of the technical difficulties for you so you don't have to. So in this module, we're going to look at adding your domain to your new hosting and then creating your WordPress website. Okay, so the first thing you wanna do is you want to add your new domain. So what you're going to do is you go to Control F inside of your cPanel and you're going to look for the add-on domains section. Now once you found that add-on domains section, you're going to enter in your domain name, okay, you click on the button, add-on domain or whatever is relevant inside of your cPanel. But it will be something like add-on domain. And then you're going to enter your domain name in there. Now make sure that you've already changed the DNS before. Dependent on where your website was actually purchased was a GoDaddy was at Name Cheap. You want to find the DNS URLs and actually change them inside of name cheap or Go Daddy, pointing to your hosting. Okay. So I'm taking it that you've already done this already, okay? And that's why you're going to add on your domain. And you can then add your domain, okay, so once you've done this, you click Add Domain, obviously. Now the next thing you're gonna do is you're going to install WordPress and thesis. Simple guys. Okay, so you want to find, just like you found the add-on domain, you want to do Control F and find WordPress. Okay, so this is inside your cPanel. Okay. So you're looking for a WordPress button like this, okay, You click on that button. And then next of all, you're going to find a screen that sort of looks like this. And you're going to click Install, Okay. Now it's going to come up choose installation URL. Now what I want you to do is I want you to make sure that from the drop-down menu, you choose this HTTPS colon, forward slash, forward slash www dot. And then you're going to find, you're going to locate your domain. And then you're going to accept like that. Okay? The next thing that you wanna do is you want to have your admin, username, and password, Okay? So they're going to give you potential ones there. You can change it to your own if you want. But the most important thing that I want you to do is taken note of that admin, username and password in a notepad, or actually take it, take a note in your asset register that comes with the course, okay? Take a note in your asset register of your admin username and admin password. Okay? And finally, the most important thing for you here is you want to enter your email address to get the installation instructions emailed to you. So right here, enter your best email or the e-mail that you have associated with this new website. Once you've done those things, click Install. Now the next thing, what you do after about five or 10 minutes or dependent how long it takes. You're gonna get an email to your email address. Okay. And that's why I said put in your e-mail address. Now this is going to give you your login details, okay, So it's going to give you the domain, the link. That's for your login link. Ok. And it's also going to give you your username, but it won't give me your password. Okay. And so that's why I said it was vitally important that you took a note of your password. So your first off, you're going to click the link and you're going to be brought to a page that has this little box on it. Okay? So you enter in your username and then you enter in your password, and you click Login. And that's as simple as it is to get your website added to your hosting and then set up your WordPress. So go ahead and actually complete that now. 26. How To Use Your Website Dashboard Easily: Now in this video again, this is just gonna be an overview of WordPress. So you set up your WordPress site. You've got your host things that you've got your domain setup, It's all connected together. And in the last video, you created your WordPress sites and now you're logged in to your WordPress site. And what we're gonna do is we're just going to give you a brief overview of the dashboard of WordPress. I'm well, actually you can do in here, I want you to notice. You'll notice kind of like down the left-hand side, there's a menu bar and there are things like posts and pages and categories and images are media should I say? And then are things like plugins and themes and appearance of settings. I'm going to go through each one of them. Will actually, sorry, I was looking at the design. We'll go through each one of them and we'll see actually how to use them over the space of the next few videos. But this video is just the overview of those sections as well. It's kind of cool. This, this should be really form for you because while it is new, you will see that actually creating like websites and businesses and things like that isn't that difficult. 20 years ago when it first started out or 10 years ago and I are a few more years. When I first started out, it was, it was so much different or so, so much more difficult. Now everything is so simple to use. So and yeah, let's get in, Let's look at the dashboard inside of WordPress. Because yeah, this is where you're going to start making your money from. Okay, so here we are inside the dashboard. Now in this section here what I'm basically going to do is I'm going to give you an overview of what's going on inside here. Okay. This isn't the exact workings, but just a breakdown of the different sections that are actually in it. What you will be using those sections for. So this is your main dashboard here as you can see. And this basically just as an overview of your site on different elements in it, okay? You have the option to kinda dismiss this. You'll see kinda things like that where you can actually cross them off and make sure that they're actually not there anymore. You'll see Dashboard here. So Rank Math overview. Basically Rank Math is called a plug-in and we'll actually be using, and so you get an overview of it here on the dashboard. And you can drag things in and stuff like that. So you don't really spend much time on your dashboard at all? Well, to be honest, I don't. I normally just focus on the stuff that is actually down here. Okay. So first you've got your updates and you've got your home and your dashboard are pretty much the same. You've got to think hold your updates. So any updates that you actually need to do for your website, you'll find them in here. And you'll notice that it has a little orange button with a number on it. Okay, you'll notice that's down here beside tools as well, which means that there's an update or something, some news associated with that section. Okay, So this is where you have your updates. Very easy. Like if you wanted to re-install the WordPress, you just click re-install or if there was an update for WordPress, it's your duty update there as well. Next of all, you've got your post section. Now. Your post section is, you can add post, so add new, okay, and then you've got a thing called Add New. And before I go into categories, add new is just where you to add a new post. That's as simple as possible. Okay, next door, if you've got your categories. Now, your categories basically are like your topics. And so let's say we were talking about the fitness example there. So let's say it was fitness for women over 50 years of age. Potentially, one category within there could be healthy eating and another category of GRI could be low intensity workouts. Okay? And then what you do under each one of those categories, you would create content associated with the low intensity workouts and also the healthy eating side of things. That a tags is just basically keywords associated with your articles. We don't need to use these at all. Okay? So next thing you're looking at is media, okay? And so this is where your library is, your library of your images and your videos and things like that. Okay? So as you can see, there are different kind of images in here. Now if, let's say if you clicked on an image, alright? So what it basically does is it gives you information about the image. It also gives you the ability to edit the image. And it also gives you these things over here. Okay? The thing that you're really interested in is this thing, alternative text. Now you'll hear me mention this a lot. So what this basically is is it's a description of what the image actually is, and it's one that we use a lot. Now, in terms of a title, you don't use the title in here, okay? So just delete the title limits in there and replace it with a keyword rich alternative text. We will go through all of this information in a lot more detail, in a little bit. But also if you didn't want the image anymore, you can delete it. Or you could edit the image as well by going in here. And then what you can do is you can just rotate it. I don't bother with any of these kinda things really are in like in the editing. But you can play around in here and see what you can actually do. The only probably one that you wanna do is looking at crop there. So that's what the media library is. If you want, you can add new in here. Now. You can add new in here, but the place where you'd be adding most of your images will actually be on the posts themselves. Okay, next of all, we've got pages. Now. These are like posts, but the difference is that pages actually are there for the long-term. So there, what I mean by that is there, they basically are more authoritative than posts. Posts basically are updated kind of like they have a date associated with them. And pages do not. So pages are higher in the hierarchy of your website. So we'll go more in detail about pages and we'll actually be creating our website and the structure of it based off of pages later on. Okay. I'm very it's just exactly the same as post, except it's higher in the hierarchy. Comments is where you'll find your comments. Dr. light boxes, we're not going to deal with that. Rank Math is a plugin that we will add to the website in a little bit. Pretty links is another plugin. And what that basically does is it allows you to make ungodly looking long URLs and affiliate links look like they're actually kind of nice, okay, appearance is where you add your theme. So you can upload themes or you can search for themes in here. So search installed themes or you can click, Add New. And what it will do is it will give you access to word presses, library of themes that you can actually use. You can then also customize it as well. Then you can add widgets, okay, so we won't be adding very many widgets. Widgets basically I just functionality on your WordPress site. So let's say you wanted to add an opt-in form into the sidebar. Well then you'd add it in a widget. So let's say if you were kind of like, as you can see, sidebar filter and things like that. Widgets allow you to add elements into your sidebar and the footers. So let's say you wanted to add an audio. All you do is you'd add the audio in here, and then you go and find the audio on your website and give it a title, and that would appear in the sidebar of your website. Then you've got your menus. And your menus basically are your top menu and your footer menu. So this is where you will actually create them, will go into them a little bit. And after that, we don't need to bother with any of these things at the moment, we go into plug-ins. Now, just like the theme, you can go. And this is where your plugins will look like when you've added them. But to search for them, you will follow all my details in here to find the plug-ins that are relevant to actually for you. And then you go and add them in here, okay? And then you can install them. Now as you can see, you can search for as many plug-ins as you want. But don't let, don't let that kinda of like kid in a candy store kinda feeling happen. Just install the plugins that I tell you to install. And later as you develop as a marketer and you start making more money, then you can go and look at different plugins that you can actually use. Okay? Don't bother with any of the plugin editors or anything like that. Next of all, you've got your users. Okay, so what you'll have is a user in here, your administrator, if you wanted to add some new, you do it, et cetera, et cetera. Then you got your tools, which pretty much is your plugins and stuff like that. And you've got your settings, which is your general settings writing, all that kinda stuff. So you just add it in here. And then you've got like defender. Defender again is a plug-in, so it is here. So that's really it like that's an overview of the dashboard is very simple. As I said, we'll be using posts and pages mostly Rank Math as well, but we use Rank Math that actually appears on a post. So let's say if I was to go into knew, what you'll notice is Rank Math SEO plugin that we're actually going to be using. And it will appear on the side of of your, of your page here. So this is actually Rank Math here. So we go in here. This is, this is what Rank Math isn't. As we start to fill in things, we'll see that this is four at the moment, but as we start to add content and that keywords and stuff like that, all of the stuff that we go through, it will start to rise up. We want to be getting like an AC out of a 100 width Rank Math. So that's basically it. That's an asset good dashboard overview for you. So if you watch it again, you go through and familiarize yourself with the dashboard, go in and play around in the dashboard, and I'll see you in the next part of the training. 27. Getting Your Dashboard Set Up: In this video, we're just going to briefly run through the settings that you need, the setup inside of your WordPress dashboard. It's really, really quick. So just follow along and get them done. Let's get into it. After that, you have your settings. So you've got your general settings, which we talked about before. So your site title and your tagline. You've also got things you don't even bother with them. Next, you've got your writing section, so you want to put in your default post category. We'll look at that maybe a little bit later. And then the thing that you want to look at is this Update Services. So when you publish a new post WordPress automatically notifies the following sites. So I'll show you a list of these pink sites that you can just add it in here. It's very, very simple what it basically does when you make a new post. It tells all of these sites that you've got new content on your website. And then they come to your website and they index your content on their search engines or in their news aggregation feeds. After that, you've got your reading section. And we looked a little bit about this customize section. Where's your homepage? Your homepage display. So it's a static page and we already know that. And what it is is you create the page and then you select it in here by clicking the button and selecting the page you've created. And we're not going to deal with the posts on the blog yet, as I told you. After that, we've got our permalink section, that a permalink section is where you're going to actually, this is how your website will look like the different pages that are actually on it. So they will be keyword formatted, okay, instead of having things like numbers and all of that, we're just going to go for a sample posts like this. So post name, alright, after that, you've got your privacy settings and they have a privacy policy already created for you. Or you can create your own privacy policy. And I'll show you how to do that in a few moments. And after that in the settings, you will find when you've installed all your plugins, you'll find a section where you can click on any of the links in here. And it will bring you to information about the plug-ins as well. 28. Adding A Theme To Your Website - Making It Look Good: In this video, what we're gonna do is we're going to add a theme to your website. Now a theme is like a template, okay, So you want your website and looking cool. And what these teams are templates do is they give it that beautiful look. Okay, so what I love about these is before you used to have to get graphic designers and all of that to actually make your website look cool. All these themes and templates do basically is just give you a whole gallery of template or all looks and feels but your website that you can actually choose from. Now the warned that the theme that we're actually going to be using is generate press. Now there are two options to generate rest. There's the free version of generate for us which you can try it. Or there is I made that face. The other reason I made that face is because the papers and is far better and you can do a lot more things on the page version. So I will be bringing you through what the paid version looks like. So I do recommend the paid version for you. I think it's like $67 or $97 or something like that for the theme. So you can use across multiple websites as well. So that's pretty good. So it's really important getting your website looking professional, okay? And the great thing is you don't have to span hundreds or thousands of dollars on a graphic designer or a developer to actually create the website for you. And that's what's so good about generate press. It allows you to create a we, I got bitten by mosquitoes. Mosquito. It allows you to create a really good looking website with loads of cool added functionality that will enable your Canar increase your conversion rate on your site. So yeah, like follow along with me, see if you like the theme that I have. If you don't like that theme, then go and choose a theme added at the library or my recommendation to you is January press. I'm going to show you how to use Generate breast. So let's get stuck into it now. So here we are in the dashboard and what we're gonna do is we're just going to come down here to appearance. And what we're gonna do is click Add New. Now as you saw before, you can actually search for the different themes that there are here. And if you like any of them, you can basically say Preview. And then that will show you fought. It will look like on your site. Okay, So it's really cool and really easy. So just have a look down through it. You can also search like let's say you were doing tennis. Potentially, there's a team in here for tennis. Okay, yeah. So look, well, you could do is you can preview that if your niche was tennis or something like that. Look, it's got a green background on whatever. Um, but they're not the ones that I use. Okay, So as, as we said earlier, we're gonna do generate press. I hope it's here. Generate press. Okay, Yeah, generate precedence here. Okay, so we're just going to click Preview on this. And it's a very simple theme here. Okay? Now what you can do is once you've got that, once you've found it, just click Install. Okay, and once you've clicked installed, just click Activate. And now what you're going to see on the side of your page here is you're going to see this button here called generate press. Okay, so click on this. And then to purchase a new one, you'd go to premium here. Okay? Or else you can click the link below this video on it will bring you to the generate Press website. Okay? So if you wanted to click premium, then it's going to ask you pricing or click pricing. So you have two options here. You've got the yearly or the lifetime, and yearly is $59 per year. Basically use upon to 500 websites. Okay, so just honestly get the yearly want to start off to keep your costs down low. It's very simple. You get started. And then once you've actually purchased it, you'll be brought into a section that looks like this. Okay. So this is your account. You'll obviously get the emails and stuff like that. And you've already installed the theme. But the next thing you need to do is actually download the plug-in, okay, so you're just going to click Download. And then what you're going to do is you're going to come back into your generate press here or into this section. And then you're gonna go to plug-ins now. Okay, so you're going to click Add new plugin. And you're going to upload a plugin here. You've got to choose your file and you're going to click Install now, gonna click Activate Plugin. Okay. What we're gonna do next is we're going to go to generate press here. And it's going to ask us for our license key. Okay, so what we do is we go back and find our license key inside of our generate press account and then would copy our license key. We're just going to enter our license key in there and we're going to click Save. Okay. And then after we've done that, we're just going to click on this button here. I'm going to add all of these elements into our, into our site, activate and click Apply. Okay, and then what we can do is we can look at site library to just go to the slight library. And what this is going to do is this is then going to give you options that you can actually import into your site. And the reason that they're so good is because they're optimized for the search engines. But also you can add some cool elements, extra functionality on to them as well. So if you wanted to do something like this or you choose whichever one you want, I personally use this one, the marketer. And then I click on it and I have a look what it's going to look like. And you can check what it looks like on tablet and on mobile phone. As you can see, very simple. It's got a title, your image introduction, and then your Read More section. Okay, So then I'm just going to click Get Started. And then just make sure that you're down here. Okay, so import themes, import demo content. So it's going to import demo content. What do you need to do is actually delete that demo content, okay? And just click confirm, I understand. And then you're going to click Begin import. And the reason you want to delete the demo content is because it's non-relevant to what you're actually doing. So just find the pages and find the posts that are put in as demo. You'll realize them straight away and then just go and delete them. And once that's been done, you can click View Site. And here's what the site looks like. I'm because there's already content on the site. You'll see it though. So this would be one of the articles. And then you can see all of the different elements that are down in here as well. But that's it like so you've got your home, you're about all those kind of things in here. So that's, that's setting up your site, so that's getting your theme ready. And so, yeah, go ahead and get that done. 29. Adding Extra Functionality To Your Website: In this video, what we're gonna do is we're actually going to look at plugins. Now. Plug-ins basically are a piece of software. What it basically does is it extends the functionality of WordPress itself. So you add these. There's a section within your WordPress dashboard called Plugins. And you can go and search for the type of plugins that you're actually looking for. Now, plugins do a Marriott, my God. So many different things for a website, but the main things that we'll be looking at our slogan that actually helps you do search engine optimization or SEO. And we'll be using a plugin called Rank Math will also look for plug-in for keeping your website secure. So we'll be using a website or a plugin called defender. And we'll also look at plug-in for optimizing your images and minimizing their sizes. So there are so many other plugins that you can actually use them. We will, out of nine or 10, I think logins to your website. So that's what they are. You don't need to know anything about them. Most of them just sitting in the background and they make your website better. Some of them you use all the time like drachma. Others you check from time to time, update security settings like the security plugins. So just follow along with what I'm doing here and get them on it onto your website. I'll bring you through all the steps of the things that need to actually be done. So let's get stuck into this now. Okay, so this is a security plugin. It blocks attacks from bots and hackers trying to break into your website. There. This actually happens more than you would recognize. And it's super annoying. Sometimes it can delete your website for good. Others. It can just kind of make a really annoying issue that can cause you hundreds of dollars to actually fix. And there are many to choose like so there's things like word fans as well. But I like defender. I think it's really good and I've never had any problems with it. So install defender or you've got the option of word fence there as well. After that, you want to look at Table of Contents plus, and this is really, really simple to set up. So what you wanna do is you want to install now and the Activate. And the next thing that you're going to do is once it's installed, you're going to go into settings and you're going to just follow the, the, how I've set this up here. So position after first heading, show when four or more headings are present. And auto insert for the following pages and posts. Okay? So what you're doing is you're just setting up how to Table of Contents actually looks like on your posts pages. After that, you're going to put the text that it will show. So show title on top of table of contents so you can call it whatever you want. What you learn table of contents with, the choice is up to you, but Table of Contents for me, I just leave it as it is because it's very self-explanatory. People know what a, what a table of contents is. And then basically allow the user to toggle the visibility of the tab. So basically, they, if they, if they wanna see the tab or if they don't want to see the tab, they can easily just click a button that says show or hide. And also I hide the table of contents initially. So if a person just wants to view the table of contents, then they can open that themselves. After that, we have sections that are showing the hierarchy kind of like so if you're showing hashtag H one tag, H2 tag h3, h4, a tetra, etc, number list items. So 12345. And then the rest, I like to set it up gray, just a very simple looking presentation here of what it will look like. And then light blue if you want that. I think there are about five different colors that you can actually choose. After that, we're going to set up the official Facebook pixel. The Facebook pixel is an analytics tool that helps you measure the effectiveness of your advertising and also track people who come to your site who are actually on Facebook. So you understand it or you install it. And it basically helps you understand the actions that people are taking on your website and reach audiences that you care about. So you'll add the pixel ID code from your Facebook into here. And that's basically going to help you track your visitors. After that, after you've got that one setup, I want you to set up social warfare. Okay? So the social where warfare plug-in. It, it's kinda cool. It actually looks really, really good. This is what it looks like, okay, so you have the ability to have share buttons like this on your website. So it adds social media sharing functionality to your website. And this is only one view of what it looks like. But there are other, there are many others as I'll just show you right now. So first off, there's kinda like social networks. You can drag and drop the different social networks that you actually want to use. You can also decide if you wanted to show how many shares you have or if you don't want that you don't have to show how many shares you have either. It gives you the ability to choose where you want to have it positioned. Okay. You wanted on your homepage, you wanted on your archives and categories, your posts on your pages. And then it's kinda like for your posts and your pages, both above and below content, but above and below content. Just set it up like I've set it up here, guys. Floating share buttons on. This basically means that as somebody scrolls down the page, the share button is right there. So they have the ability to actually share the content for you, which obviously increases the chirality of your posts as well. And next of all, if you wanted to, you got adding your Twitter username, your Pinterest username, and your Facebook username in there as well. So after you've installed social warfare, the next plug-in that you wanted in store is pixel. Okay, so it's easy to use lightweight install and forget about it. Image optimization plugin that can compress all of your past images and PDF documents with a single click. New images are automatically resize and re-scaled and optimize on the fly in the background. Basic. I know that's a very long-winded, basically what it is is your website. The speed of it is very important for us to rank. Now the more images that you have on your website that the longer it takes for your website to load. So sometimes people put really big images onto your Web, their website, not realizing those big images actually cause problems for your websites loading time. So what's short pixel does is it basically optimizes all of your images and resizes them for you. So you don't need to worry about that at all. There's a free and paid version. I'd recommend getting the paid version. Okay, So as you can see, for 999, it will optimize 10 thousand images for you. So that will obviously last year, very, very, very long time. There are loads of different image resizing. But I think this is kind of the coolest one. Okay, so very simple to set up. So your request, an API key and the setting section. And what they'll do is they'll email you the key and you just placed the key in here. And then you make sure that you click all of these boxes. And then what you wanna do is you want to basically click this off, okay, so I'm going to show you a cool ranking hack that basically will help your images rank at a later stage in this training and you want to keep the EXIF data, okay, after that, we've got auto optimized. So this is pretty much the best plugin for speed on your website focuses on optimizing your code. Basically things like HTML, CSS, JavaScript, etc. Don't know what they are. Don't worry about it. Because hopefully you won't have to deal with very much of that at all. Look at over time, your knowledge and this kinda stuff will grow. But at the start and for at least the first year, don't worry about it. If you have any serious problems, I recommend just going and finding somebody who can actually look after this information for you. Now widowed or optimize, you do need also a cache plug-in. And for this, you can use W3 Cache. It improves the overall speed of your site by caches multiple elements on your pages. Now because you run auto optimized, you don't need to run all the options in here. So as you can see, you don't need to run minify in here. So make sure you just set it up like this. And when you've done that, click save changes. So by the end of this, all of the plugins, you should have the ability to go in and set up all of the plug-ins for your website. So go ahead and do that. Now, you're a huge way along the setting up your website now. 30. Setting Up Your Website SEO Basics: Welcome to another video. On, in this video, what we're going to be doing is we are going to be looking at how to actually set up the Rank Math login. And this is a separate video on its own. And the reason being is because Rank Math is just so important, I want you to have this settle. You don't need to worry about any of the other settings again. Okay? But the reason that you set this up and the reason that it is so important is because every single article that you create or every single post and page and all those kind of things that you create on your website, you're going to be using Rank Math to actually optimized m. Okay? So this is super important. Make sure you follow the steps and get it setup. Let's get into this. Now, I've mentioned this to you before. This is what's going to turn you into an SEO expert. So you just follow simple instructions and you'll be able to get some great on-page SEO results. It's packed full of features. And once you know a few certain steps, you'll be able to start ranking any article that you create. So what you wanna do is you want to go, go to Plugins and you want to install it. And then you want to activate it. Once you've activated it, you're goanna setup a free account. So you're going to click on Connect your account. The next step is going to basically ask you to login to Rank Math. And for this, I'd normally sign in with my Google account. Because the thing is you can change Google accounts, okay? And what it'll do is it's gonna send you your login details to your Gmail that you set it up with. And it's also going to direct you to the next page, which basically is your login. And you'll click Login and then you're going to click on plugin files. Now once it's been started, you're most likely going to be redirected to what's called the setup wizard. But if you don't get it doesn't redirect, you just go back into your dashboard and on the side of it, you'll see Rank Math now. So on the side, the sidebar on your dashboard, and you will see Rank Math there. And then just go and click Setup Wizard. Okay, after that you're going to want to click Advanced. And in the next section, my blog is, I choose small business size and business type. I click Website. After that, what you're gonna do is you're going to insert your company name. This will be the name of your website most likely. And then after that you're going to add a graphic. I made this simple graphic using Canva. And the dimensions are one hundred, two hundred pixels by 630 pixels. And they're super simple to make. You've made some already, I'm sure when you uploaded it makes sure that you add the oldest texts, like in the image shown here. Okay, we've mentioned about all texts and water meant who was the alternative texts of the image to tell Google and the search engines what the image is actually about. After that, we're going to look at Google services. You won't have created these, so you can skip this step. So what will be crate creating and later on is Search Console and Google Analytics. The next step you want to look at is sitemap and SEO tweaks. Okay, so first of all, just makes sure that you copy exactly the way this is selected here. Okay, so sitemaps on include images, public posts, posts and pages, and public taxonomies. Okay, Let basically means that you'd just be indexing those things or other, making note of them in your sitemap makes them all. You've got your SEO tweaks. And so this is basically where you do know index just fall again, follow exactly what it is. No index, empty category, title tags, nofollow, external links. Make sure that's off. And then open external links, links in a new tab. And then you're just going to click, Save and Continue. And it's going to tell you that your site is ready. Now after that, when you're finished, click Set up advanced options. So you want to actually skip roll manager as you will be doing this alone to start, then click on these, the 40 for on redirection to make sure it's done exactly like it's shown here. Finally, we're going to do the ski mask section. So you're going to set it up at the schema for your website. These are just some technical details that Google likes to know. So just set it up like the information that I've shown here. This tells Google what kind of content your website creates and it gives you instructions on how to do that. So once you've done that, that completes the initial setup for Rank Math. Now we have to just go back and make some extra tweaks back on the dashboard. So let's go back into the Rank Math dashboard and we're looking at images now. So make sure the images button is turned to blue, like you can see right here. Then click on settings as you can see. And then you wanna make sure that these sections are turned off. Okay? Now, the reason you want to do that is because image SEO is important and you're gonna pay a lot of attention to it. So these do not need to be turned on. Because what they'll do is they will just do random generation of what they think is the best practice. But I'm going to show you the real best practice of how to actually optimize your images. After that, we're going to go to global methods. So you're gonna go Rank Math titles and Meta and global Meta, okay? And what this basically is is we're going to look at how we separate our, our post titles. Okay? So sometimes you will have seen these on posters in small little hyphens and dashes and lines. Now, this is called a separator and it's basically, I like to use this thing here. Now this is called a pipe, but others like to use hyphens. So what I want you to do is it's up to you, but preferably choose this one, That's my recommendation. Okay? Next you want to make sure that you click capitalize the titles. This puts a capital letter in the first character of all of the title tags. Okay, So it helps your site title is actually stand out better. So as you can see here, so P is a, a is a capital, T is the total capital, M is a capital B capital. So that's basically what that does. After that, you're going to look at the homepage section. This is where you fill out the information about your homepage. For the search engines, the titles will have up to 70 characters, your brand name, and your main keyword permutation. Okay, So we'll go through and we'll set this up during the demo part of it, meta description. We'll have a 160 characters on it. Again, it will have your main brand or your brand and your main keyword and a permutation in there. After that, you've got your social media. So this is where you'll add your social media pages so that they can be connected to your website. You only need to deal with your Facebook page URL, but can look after days, after you set it up. And that's how you set up Rank Math. Okay? So very simple. Make sure you follow along the steps here and actually do it. 31. How To Use Images and Categories in Your Website: In this video, what we're gonna do is we're going to look at the categories and the images sections within your dashboard. Now, both of these are extremely important as you know your images, obviously, you've heard that saying and image paints are, it says advance and words. Well, images are really, really important on the search engines as you can understand and optimizing them to appear on the search engines can actually bring you in so much traffic. There's a section within the WordPress dashboard called media, where you can actually go in and you can look at the images you've got, optimize them, you can edit them, you can do loads of different things inside of there. So we'll be having a look at that. We'll also look at categories and categories are like topics. And then underneath that you've got subcategories or subtopics. So they've basically, they have, would you say, they organize your content into specific silos of what it is that there are banks. So an example of this would be your main topic being fitness. And then potentially is some topic being weights training, and another subtopic being Yoga. Okay. So if you were to do website on yoga, then you potentially would have subtopics on yoga underneath damaged. And so we'll be looking at those two things now. While it might seem, again, a little bit a little bit difficult or a little bit, you know, lots of things to do. Don't worry. Like all of this stuff. You don't have to get correct straight away. You just follow along with what I'm saying I'm over time, the more you do it, the better you're going to get out. And that's really it. So you can't expect perfection straight away, okay, just, just follow what I'm actually saying, do with your own website and that's it. So let's get stuck into this now. The next section you'll notice is categories of categories are awaited. You organize your website, okay? So it helps Google to understand what are the specific topics that your website focuses on. So the better that Google is able to understand that, the easier it's going to be for Google to rank your pages. And that's super, super important. So if your site is a bad letter jackets, then your category would be called letter jackets. You don't have to be confusing about it, okay? The easier it is, the easier it will be for Google, okay? So you can also add a description to your category, which helps Google understand what your category about. So it would be something like the name of your site. We review only the best letter jackets for men available in the United States. We're doing this for years and our advice as much sought after in the world of designer letterman's jacket. Okay, so now this category, what it will be is so any leather jackets that are that you put onto your affiliate site, when anybody goes to the category page, they will find all of those different letter jackets actually underneath there. And from that category page, people will be able to click on the individual letter jackets and go to those specific pages to purchase. After categories, we have the media library, okay, so this is where all of your media is stored from all your posts and your pages, images and PDFs and videos. And it's really, really cool you can edit or add or delete any media that's actually inside here. You can also make changes to SEO elements of your images by editing what is called the alternative text. So this, I'll tell you what the alternative text is first. So imagine this is your image, okay? Now, Google cannot read this image, okay? It can only read the information. You tell it about the image. Okay? So that is what is called alternative text. So you've gotta tell Google what the image is about, and this is where you put your keywords in. So when the Google spider comes along and it meets the image, it can't read, bought the image actually is a part from what you tell it the image actually is. So this is really cool. You get edit this kind of content or the information inside of the media library. And these things help you rank in the search engines. Okay? You can also add images and add PDFs and add videos into here, and you can drag and drop it. Okay? You also understand that you can search for images and videos in here as well. So it's a very intuitive system, WordPress. So once you actually start playing around with it, you're going to see how similar each of the sections are to each other. 32. The Difference Between Posts and Pages: So in this video, what we're gonna do is we're going to look at posts and pages. I'm also going to look at Rank Math, okay, so I'm gonna give you a difference between hosts and pages, how to actually use them for. And also then I'm going to go and I'm going to show you how to use that login rank man, but you're going to be using to optimize your post and ages. So this is being done on PowerPoint presentation. So take your time, go through it, understand the steps are associated with that. I also speak on the slow in the video because I'm trying to know me. I speak very fast. So anyway, enjoy this one. In this section we're going to run through the overview of posts and pages and actually how to use it within, within WordPress. So what basically our posts and pages, right? So posts, you understand that posts are time-bound. Pieces of competence are time-bound articles, pages are not, and it's very, very simple to actually write them. The layout of them is pretty similar in terms of how you actually create them. So as you can see, it's laid out. So this is what the posts and pages section actually looks like. So it's laid out with a title section, then what is called block sections, okay? So you start off, you add your title, and then you start writing your content in here. Okay, so I just added this a little bit lower, as you can see, but normally this content here would start here. So I wrote exactly what it is. This is a block and these are sort of like paragraphs. They are easy to use and make adding text and images along with videos and anything else much easier process than when using a normal text editor. When you want to go to the next block, you can just press Enter and you will enter a new block space. This is like a new paragraph, but you can also add images into these blocks spaces. So we'll go through a live demo of how to use it as well. But pretty much what it is is this, okay? So your posts and your pages are broken down into a title section and then a block section. Now, these blocks are like paragraphs, but also you can add images and videos into these blocks as well. The way did you get to a next block is by pressing Enter. It's really, really simple. If you want to turn any of your texts into titles, or you do is just like in a Word document, you press the button and you shift on it. And it will highlight the section of what will happen is it will, it will actually give you a drop-down at last you do want to make it a heading, okay? Or do you want to make it a list? You wanna make it a close. But so all you do is you choose which one that you're actually after. Okay, so it's got all of the information just right at your fingertips so you don't have to go looking for lots of different things. Also, there's a plus sign that sits at the side of the document. And you can just hover over it and click it and you're able to turn things into different things. So let's say you wanted to add a functionality of click to tweet. And a click to tweet is basically you'd highlight a piece of text. And then he had pressed, clicked a tweet, and then that would add that text into a clickable tweets. So when it's posted, if somebody clicked on the text, it would automatically load up in their Twitter and then they would click the tweets them to text from your website. Also has things like forms and an FAQ by Rank Math, which we will be using later. I'll explain it in a, in a little bit. But things like short code and social where warfare. And if your text was actually as a title and you wanted to turn it back into a paragraph, you just press that as well. Okay, you'd click paragraph there as well. So when writing it, it may sound a little bit confusing at the moment. When writing, just treat everything as a separate paragraph. And that's the easiest way that you can understand this. So the difference between posts and pages, here's the big difference. Wordpress posts have an official published date and are displayed by date on a site's blog page, okay, something like this here. Okay? Whereas WordPress pages do not have a published date and are meant for static timeless content. Two common examples of content that should be a page or your site's contact or About Us pages. It doesn't make sense to list that content that by date because you want people to be able to see it no matter when they visit your site. Okay? And we're going to be creating more pages than posts because our affiliate sites are based on great content that doesn't change very often. Now, on the right-hand side of the screen, you're going to have another dashboard. And this is from a plugin called Rank Math. Okay, this is fought, turns you into an SEO, SEO pro. I'm helped your articles rank really, really well in the website. Now, what it basically is is you'll see a lot of, it might look a little bit confusing at the moment, but don't worry, I'm just going to explain some brief things about it before I go in and show you how to use it. Okay, So it's broken down into separate sections. Basic SEO, title readability, additional stuff, and then content readability. Okay? It also gives you a score of one out of a 100 or 0 to a 100. Now your goal is to make as many as many Your, to turn from red, from being down at five out of a 100, up to around 80, 81 out of a 100. You don't need to get a 100 out of a 100 all the time. And what you'll see is all of this is information that you need to do to make your content better. So if it says out of focus keyword to the SEO title, then you add a focus keyword to the SEO title. If it says out of focus keyword to your SEO meta-description, then you do that. Once you've done these things, it gives you the green tick. Okay? And I'll walk you through step-by-step during the optimization process of how to turn pretty much most of these from red into green and have your score rise from five up to 100. It is kind of fun seeing the numbers going up. So I'm sure you'll actually enjoy it. And the better you become at this, the easier it's going to be to get to those high figures much, much quicker. 33. The Secret Of Child Pages - So Clever: So we've got another short video here, and this is about creating structure in your website. So what we're actually going to be doing is we are going to be creating things called child pages. Now, how does works is so you've got a much in just like a family structure of AC guide your parents, and then you've got your child or your children. Okay. So if we look at our main page or money page as our parent page, okay. And we look at our child pages as our supporting pages, then you will understand the structure of it. So our main page is our parent page. On our supporting pages are our children or our child pages. So what we're actually going to be doing is setting these up now it's super, super simple to actually do. So what I've done is I've outlined it on a spreadsheet for you are not on a spreadsheet, on a presentation and then often a live demo of actually putting it into place. So there's no techie with stuff or anything along those lines. You just when you create your supporting pages, you're then going to put on the, on the left-hand or the right-hand side of the WordPress dashboard, you'll see a little dropdown that says parent page, Page Attributes, then parent page, and then you choose the parent. And what you'd be able to do is then just update your your article and you have the structure in place. You're going to want to do that for all of your supporting articles as well. So this is very easy. Let's get into it now. And so the structure is called child pages, okay, So WordPress comes with the ability to sort your contexts are sort your content into a hierarchical structure. Okay? So when you're using post, you'll be using things like categories. But when you're using pages, you'll be using things called child pages. Okay? So we ranked pages because they're just far easier to rank and more easy to customize. And how we lay out our structure is based on our keywords we found earlier. So these pages are called Money pages and they're going to have all of your keywords in them. So once we've created these pages, once we create our homepage, which is our main page on our supporting pages, we link our supporting pages to our money page. So every Monday page that we have gets at least five supporting pages to boost its relevance. And our money page should be our homepage. So to start out, you're just going to have five of the supporting pages, but guys, over time, build and develop more pages, okay? Because as I said before, the money's in the keywords. And the bigger we make our entity, the more that it's going to reach to further spaces all over the Internet for us. Okay, So start with five, get them up and then build, you know, build out these sites. Okay, So you've got, you've got such an opportunity here to actually find affiliate expired domains that can be used for affiliate sites that can bring in income time and again day after day. And then potentially you can sell them for huge sums of money after a couple of years or even a year if you've done them correctly. So what does this structure actually look like? Well, the structure looks like this homepage, which is your main keyword and then you're supporting which are your contextual keywords. You've seen this before, homepage linked to by S1 supporting one, supporting to, supporting three, supporting for, supporting 5. So this gives us relevance and tells Google that our homepage is really good. And it's really simple to create these child pages. So this will give your website a form of hierarchy. As I said, the first thing you'd need to do have your homepage set. And even after it's set, you can update that at a later date, but don't worry about that at the moment. The first thing you need to do is get your homepage created and set. This enables us when we're creating our child subpar are supporting pages to make them child's pages. And we do this by using a function in the left sidebar of pages to select who the parent actually is or the right side. So it could be on the left or the right depending on how your WordPress is actually function there. So our static pages, our homepage, this, then in the right or left side of our page, it's going to give us the option to choose our parent page. And that is it. So all we do when we're actually creating our supporting pages is go to the page attributes section and choose our child pages are choose our parent pages. That's it. That is a super simple as it is. Okay. So I've given you the demo just right here. You know why these things are important. Now I'm going to give you a hands-on demo of actually optimizing a piece of content myself. Okay, so follow along with that. It's super, super important. But make sure you go back over these slides as well. Because that's going to give you the good basic understanding of why they are important and also the basic understanding of how to do them. And now here's a quick demo of actually how to set up these child pages for yourself. So what you're gonna do is you will have created your page, okay, so this is a page is okay. So once you've created your supporting page and you followed all the optimization elements and things like that. So potentially you've watched those videos already, how to actually do that and optimize it. And as you can see, it's got the titles and all these kind of things. The next thing that you need to do is actually make this a child of your main page, okay? And all you do is you come over here into the right-hand bar and you're look for page attributes. Okay? Next the ball, you're just going to look for parent page. And you're going to find your page, which is going to be this one, which is my main money page. I'm going to click that. All right? And so then you could have one or two, but just leave it as 0 for what it actually is. And then once you've actually done that, what you're gonna do is you're just going to click Update. All right? And so that is how easy it is. So you're gonna do that for all of your different supporting pages. You're going to make them child or children of your main parent page. Okay, so very simple. Go ahead and do that with your content now. 34. Turning Your Into An SEO Wizard: So now in this video we're on to something really, really, really cool. And that is basically the optimization sheet. Now, this optimization sheet is basically you can take it, you can optimize pretty much any article or any piece of content on the Internet anywhere. And it's gone in that content. Such killer boost. Okay, So this is the optimization sheet that I basically built up over 12 years in search engine optimization. So all of the elements within here are Google tested. So that basically means that you follow along, you do exactly what is said in that. And your website is going to rank somewhat so that I've ranked brand new websites with no links, know anything along those lines, no authority in the domains of both high ranking business websites and high-ranking other niche related websites. So what you're gonna do here is just follow alone. Get to understand all of the different elements within the optimization process. And once you have that, you're just, you can optimize any pages like you. You can go onto mediums, you can go onto any blogs, you go onto Pinterest. All of these different things just follow along. And this is, this is your doorway to two ranking in the search engines are making a full-time income. This part right here. And over the next few videos, because we'll be going in and doing a live demo of the optimization itself. So take a deep breath. This is going to unfold. This is super, super exciting. It's my favorite parts. Okay, so let's get stuck into this. Okay, So this could be probably my most favorite part of the whole course. And that's because we take absolutely everything you've done so for Sofar and we bring it together. So this is the complete optimization of all of the work that you've done so far. I mean, your articles, your keywords, the videos, images, absolutely, everything that you've done so far. So how do we go from a simple article looking like to a fully fledged coup last article looking like this. And that's what we're going to go through right now, the steps to actually do that. Now, before you do any of this, you need to have your list of keywords that you developed in the previous stages, okay? And you need those for each page because it all starts with your keywords. That's pretty much as simple as it is. These are the money, as I've mentioned many, many times. So getting these right is key to the optimization process. So after that, you have the content, the content that's actually on the pages. Then you've got things called headings. You've got paragraphs, you've got bullet points, you've got media being images or videos or PDFs. You've got FAQ schema, and you've got a good URL. Okay? So what you'll have is you'll have your keywords like this laid out in your Google Drive. And these will be for each one of your pages. And you'll also have the video or the text from the videos that you've got created now, potentially you made it yourself and you've edited it yourself already, taking out all of the bad parts and the ohms on the ERs that people naturally have. So once we have these things together, what we gotta do is we're going to focus on keywords for the moment. That's because keywords are so important. So we've talked so much about keywords. So by now you should have your main keywords together and you should have your extra keywords as well, totaling about 54 each page. So when you're using these keywords, you have to put them into your articles. But you don't want to put too many. And you don't want to put too little. You want to make sure that you put the right amount of keywords into your content. So you want to put about 2% keywords related to the number of words that are actually in your article. So let's say that was a thousand word article. 2 percent would be 20 times. Now that's not 20 times the phrases said. It's 20 times the words from the phrase is actually mentioned. So if we look at the top one here, 1234, so that is forwards, okay? So your main keywords, your top keywords, your 1, 2, 3 here, should be said two to three times each, okay? And then the other ones, your 45s, they should be said about one time. A long tail keywords are important even if they have small search volume, pop the singular keywords into the copy. So these can be extras that you found. So just scattered m almost throughout your copy. Okay, so after we've done keywords, what we gotta do is we gotta do content. Okay? So what you need to know about content is this. Whitespace is good, it's crea, it creates a visual focus. Okay, so less can be more, and simplicity isn't a waste. So I'll give you an example of what potentially people do. So they cram so many words together like this, when in actual fact, they should be making much more whitespace to enable it to be easier to read. Now we're going to take it even a step further than what this is here, because that's too much texts together at one space, we're going to be breaking our content down into lots and lots of different headings and paragraphs. Okay? So what are headings? Well, these are so, so important and Google needs them to understand what your content is about, the easier you make it for Google to better day. Like you remember, Google is a robot, so you need to tell the robot what the pages are about as it only sees texts and not images. So these hate tags or heading tags, page 123, they're used to break topics, intersections. Okay. So H1 tag, there only should be one of these on your page. This is your main topic that you are looking to rank for. So like cheap Minecraft hosting server, okay, something like that. Your H2, these are the subtopics of the page. There can be multiple of these, okay? And they go underneath the hate one. All right, Now H trees, these are subtopics of h twos and they only go under the h two's. Okay? So the idea is to add your lesser keywords into your h twos and threes, but don't do it too much. So dependent on the amount of hashtags that you actually have and topics and word count, the more you can add. Okay, you want to make it look to Google as if you're not an SEO doing it. And another section that we're looking at is a good URL. The URL only applies to your supporting pages as the homepage doesn't really have a URL. Okay, so what would be your domain name? So when you're creating these URLs, it's called a slug, okay? Slug as anything that happens after this dash here. Okay, So image of my domain name was online game genius.com forward slash Minecraft hosting server mode. So my slug is Minecraft hosting server mods. Now it should be limited to three to four words max, Okay? And you do not repeat words limited to one of each word. Okay? So an example here, this is completely fine because no matter in all this whole line of text here, that is all counted. So even if it's in your main domain name, you shouldn't mention it In your slug. Okay, So if we had an example online Minecraft Modes.com, Minecraft hosting server mode. So we've got duplication of keywords in there. So it would be better to look at something like best hosting server realms. Because you've already got Minecraft and modes in their Google and the search engines can pick up on that URL is about, and that's very important that you get that right. After that, you have what is called the SEO title. So this is what appears in Google. The main goal here is to try and get every single word, your top keywords into the title. So keeping to about 60 to 65 characters also. And you also want to keep your main keywords together. So best Minecraft hosting server, okay, So and you want to place it as close to the front as possible. So as you can see, my subtopic is best Minecraft SOS hosting server, and I've got my best Minecraft hosting server mods. Okay, so I've used my main keyword there, okay? Now I put a colon and then I'm going to look at my other keywords in here. How to host mounted servers, okay, so muddied server, okay. So as you can see, I'm trying to face my keywords in here and the reason I can use 2021 if I wanted. So next we have the page title. And so what we gotta do is, so this is the first area of your WordPress page post section. Okay. This is what will be the H1 tag. So the main topic of the page, it should use the same keywords as the SEO title tag, but jumbled words about. So my SEO title tag was best Minecraft hosting server mods, how to host modern servers. So I changed that to house the host Minecraft Server modes. Best hosting modern servers. Okay. So as you can see how I did it here, I just used the same words and then I jumbled them about to make a new, a new keyword sentence there. And that's a really good way of actually reusing your best keywords on telling Google that they are super, super important for your website. So after that, what we have is paragraphs, okay, and before, as I mentioned, whitespace really works. Okay? So as you can see here, something like that is just a big wall of text and it doesn't work very well. So what you've gotta do is you've got to break up your content like this, okay, with lots of whitespaces and paragraphs. Okay? And, and think of it like this mobile mentality. So when somebody's on their mobile phone screen, they can potentially leave your content at anytime. Okay, So what you've got to be thinking is to leave them with an impressionable content, impressionable content, content piece every time they read because they could leave at any time. Okay, So you don't want to have long sprawling sentences because a lot of people will be reading your content on their mobile phones. After that, what we have is bullet points. So these are what is called structured data. Google absolutely loves this. So they can be either bullet points or numbers or something like that. And you know, they are great for creating lists are the top 10 something or other, or the top five something or order are the nine best, something or other. And there are great to grab what is called the featured snippet. Now the featured snippet is not cool. Little bit of real estate on top of Google. That basically looks absolutely brilliant and grab so much attention. Okay, so if we set our content up with bullet points and lists, lists, numbers in there, we have a higher likelihood of grabbing this featured snippet. So after the featured snippet or after the bullet points, we have images. We're going to look at optimizing the images. So these are super important for your pages and they're also thought is called super optimized. So again, if we think that Google is a robot and we have to tell it what we want to have, what we have on our pages as it can't see the images, the better we describe our images using our main keywords, the more Google understands those and ranks us. Okay, so as you can see here, so image settings, all text boss best modeled Minecraft Server review. Okay? So there are two parts to the image optimization. So there is the filename, what we named the filename. So we wouldn't name it kind of something like the one that it comes from the Internet or the one that it comes from your phone, which could be DSC 000 53 for dot JPEG or a PNG. We'd name it something like best Minecraft mod reviews 2020. Okay, so what it is basically is it's a permutation of your main key term, okay? And then what you do is for the old tag, you change the old tag so it's not the same, but quite close to your filename as well. So as you can see, we're telling Google these are super important. This is what it's about. So after images, we have the media and we have videos, and Google loves videos. Well, they fight, they keep visitors engaged them. That means that they stay longer on the pages. So the great thing about the content that we actually create is we've taken this content from videos. Okay? So normally the video should be placed exactly where it is supposed to be, sort of talking about a specific topic. They shall be placed beside it or above it, below at the closer the better. It's really contextual and Google reads that. Okay, The great thing is you can reuse the videos from the videos we took for our texts and place the video anyway, normally at the top of the page. So we have multiple use for the content that we're actually using. And that's why these niche relevant websites ranked so high because everything is completely relevant. And Google has told us these things are what we like to rank. So we're, we're getting hit by so many content relevant avenues here in our text, in our images, in our keywords in our videos. It's really cool. Next we have the FAQ schema section and what the FAQ schema or FAQ page schema is used to answer frequently asked questions that people have about specific topics. And Google absolutely love these questions. So they also give us information of questions that we can potentially answer. Okay? So when we're searching for keywords, we'd go to Google and we look at the keywords that are ranked, or we look at the questions that are ranking. And we can potentially take those questions and adapt and modify them. We could also look in places like answered the public and look at the questions that people are asking. We can also look in also asked and look at the questions that people are asking and then answer those questions in the FAQ schema that our show you how to do in a little bit. And we can get links like this underneath our website. So there's much more real estate and potentially more people are gonna click and more people are going to read the content that we have and hopefully click on our listing and then go to our website. And after that, what we have is buttons. So, buttons are so important here because these are the things that people are going to be clicking. So whatever the color is that you choose, the simple rule is this contrast, okay? You want to make the button standout. You're not a conversion expert yet, so don't try to be. So what I want you to do is look at what is working on some of the biggest websites and use that. So as we can see, a couple of sites here, you probably know this all very well. That's Amazon. These things are ebay here and these are some other websites that I liked as well. Now if you're ever stuck in terms of kind of finding out the color of these buttons, then you just go and you go copy and paste that button into PowerPoint and then use the eyedropper on PowerPoint and click on it and it will show you the color. Okay? Now creating these buttons is super-simple as well. So you can create these buttons in a cool little tool that I'll show you in a bit cold click minded button generator. And you just go in and you create the buttons like at the card or by now. In there you choose the colors and it will give you lots of cool graphical elements that you can play around with it. Super simple to use, and I use it for all of my websites. So that is the main optimization side of on-page. So what we want to look at after this is we want to look at actually creating the structure. Okay? So what I mean by this is you've got your main pages and then you've got your supporting pages. So we're gonna look at actually setting up the structure of those pages now. 35. How To SEO Your Content Marketing Efforts: Okay, So in this video we're going to do the optimization you've done. We've gone through the optimization sheet. We've gone through the article creation element. This is actually putting that article onto your website and going through step by step to ensure that absolutely everything is optimized. And as I've said before, this is the key to you rank, okay? This is the key to your ranking on any website that you create content. It's on free blogs, it's on free content syndication websites, even on Pinterest and places like that. All of the different elements that are actually inside of this sheet. You can use and adapt on any, pretty much any other platform that is actually out there. It even comes into play when ranking on Facebook to actually rank on the search engine. So you're right content on Facebook. Then you write in the search engines for those keywords. So these, this is the key, okay? So I really want you to understand that doing this, spending time on it, is gonnna make the difference between your business and accessible. I'm not successful. So please go over, go over it, go over it, and don't miss out the details because there are so many small little pieces in there. What I want you to go and take care of all of those pay. So really, really looking forward to this, This is a demo of me going through and actually doing it hands-on hands. Okay. If that's a thing, hands-on. Hands-on. So let's get stuck in here. Okay, welcome back, guys. In this video, what we're going to be doing is we're going to be optimizing your content. This is fun guys. Where this is what's going to separate you from somebody who attempts to rank pages and rank websites, okay, the optimization of your content. Now you've done so much work already. You've got the transcriptions, you know, your keywords, you know, you're supporting pages, all of that. And that's going to come into play right here. Okay, so the first thing that we need are our keywords. Let's say we're going to start with our main topic page. Okay, so let's have a quick look. So we need our keywords. What makes it great ranking and selling article. We need our keywords, we need the content. Okay, so Here we go. We have our content as well. So this is one of the transcriptions and what you'll notice is, I broke it down like so I made lots and lots of different spaces in here and I put full stops and I put commas and things like that as well. And I also broke it down into kind of headings. Okay. So when they were talking about multiple products or different areas, I made a heading for each one of them. Then I just placed it there. So I haven't actually put it into header tag yet because we haven't uploaded it to WordPress just yet. So if we go back, we have our keywords, we have our content, and what we do, we do. I've also put paragraphs and things like that in there. But our headings and our bullet points and all of this and our media and our FAQ, FAQ and good schema. We're actually going to do them on WordPress itself. So let's get into WordPress now and actually get our content uploaded. Okay, so here I am inside the WordPress dashboard and the first thing I'm gonna do is come over to pages and click Add New. You know how this looks like. Okay, so first thing I'm gonna do is I'm going to go back to my transcription and I'm going to copy it all. And we're going to clear formatting, okay? And I'm going to copy it. Come back here. And I'm going to paste it in here, paste as plain text. Okay? So there you go, there you can see it's in here, so that is step 1. Okay? So it's getting the content in here, okay? The next step is actually going through it and making breaks in the content and making sure that the content looks well. Okay, so that's what I'm gonna do now. If I gave you an example, it will be. So here we are in the backend of my hosting account at apex. And I might put in Haiti hosting. I took the two gigabytes, gigabyte package up to 10 players variation. And you can see it here where you can easily modify anything, okay? And then I'm going to put a break in here, okay? So as you can see, I'm changing words as well because I want it, I want to make it really, really simple and for anybody who's reading it to understand what it is. So as you can see, two lines, three lines in total, that's all you're really, really looking for. If you don't want the vanilla Minecraft, which is the latest version, you can go with the Java edition, book it, alright, and make it click here. If you are into spigot forge Egypt, even from curse forage, they have other stuff. Okay, so as you can see, it, very, very simple. So what I want you to do is I want you to go through and actually do that. Okay? So that's step one, is getting your content looking good on your website, okay, lots of white-space, remember? So now, once I've done this, as you can see, it's all broken down into good little paragraphs. The next thing we're gonna look at is our keywords. Okay, so remember, we need to do a calculation. We want to keep our keywords around 2%. So 1000 keywords equals 20 times. Okay? What it basically is for us is this, this article here is 2000 words. So if we did a calculation that's 40 times in our keywords, get to be in our, in our article here. And remember they're single keywords. So this here is counted as one, this is two, this is three, this is four. Okay? So we just double this here. So our top one to three keywords can go four to six times. On our top, four to five can go two times. Okay? So as you can see, it's very simple. The calculations work very, very simple on the keywords here. So the next thing is we're going to create our page title, okay? And as I mentioned to you before, we're going to try and fit as many of the key words into our page title in 60 to 65 characters as possible. So what we have is let's open up a notepad quickly. Now, our main keywords that we're actually going to be using for the title are obviously cheap. Mine, Kraft server hosting but also dedicated and also best 2021 and also host list. And potentially even review in here as well. Okay, cheap Minecraft server hosting Review 2021. And then we could go best dedicated host list. Okay, so there we've got a very long keyword here that goes cheek, Minecraft server hosting review 2021, best dedicated hosts list. And that has pretty much covered every single keyword in here. So I'm just going to copy this. Again guys, for me, this is fairly easy, okay. But for you, it's going to take a little bit of time, okay? So don't worry if you can't fit all of your keywords in there, okay, I'm potentially I could be over 60, 65 characters that don't think I am. Okay, so what I'm gonna do is I'm gonna go back here. And I want you to notice this up here. We're at 15 over a 100. Okay? So I'm going to paste in my keyword here, dedicated. Okay, so as you can see, it's popped my score up to 80. But that's because I haven't added in what is called my focus keyword. Okay? So this is the keyword that I'm going to be targeting. Okay, So once I do that, I can see that my score has popped up the 57 and it started to give me these green marks then decide. So none in there. But title readability like it. So my title readability is very good. Okay. That's a good sign there. So now there are different areas in here okay. That we're going to need to go and optimize. Quick mistake I actually just made there guys, I should have been putting keywords into my SEO title. Okay, So that's what I'm gonna do here. I'm going to type, click edit in here, and I'm going to paste it in here. Okay? And so it was 68 characters in total. Okay, So I'm not happy with that at the moment. I'll try to make it a little bit less in a moment. But for the time being, I'm going to put it into my SEO title. This is going to be the title of your page. And the reason I put it here is because this is one of the first thing that Google actually looks at. People look at as well. So this is the title of the page. Okay, Most, one of the most important. There are three elements that are really, really important to your page and Google understanding. There, your, your URL, your page title, and your SEO title. Okay? So this is your SEO title here, okay? And as you notice, the figure has gone back up to 57 again. So now what we gotta do basically. We gotta go back to our keyword here, okay? And we're going to adapt these keyword for our title. Okay, so that's dead. So we're going to adapt it for our title to using the exact same keywords as we used in in our SEO title. So I'm just going to copy this. And potentially, if we open up this as well, I might be able to get some more ideas. So let's give this a try now. So best Minecraft server hosting less 2021, cheap dedicated hosting review. So did we multiply M word, Minecraft server hosting list 2021, cheap, dedicated hosting review, TPP dedicated host review. Okay, So there we go. So that we're going to put into our section here. Okay, so that's going to be our title. Okay, So that's a really, really good title. We've got part of our main keyword in here, which is Minecraft server hosting. And the next thing we gotta do is we've got to optimize our URL. So we'd go back into here and it's snippet. And this is our permalink. So we're just going to be cheap Minecraft Server or hosting server. Alright, that's great. And now we've gone up to 62 as you can see, and a couple more. There's your focus keyword using the URL. And so that's it. And so we've, we've gotten this far now as you can see, the numbers are starting to rise. Now we've got our H1 tag done, which is this right here. We're going to look at some of our H2 tags. Okay, so if we scroll back up to our keywords, best Minecraft server hosting 2021, dedicated Minecraft server hosting 2021. So let's go and look at and one of these. Okay, so let's just look at dedicated Minecraft server hosting. Okay, So what we do is like, so this is one of the titles here. So let's make sure that it is a title and it's acting as a title. What we do is we're going to make this a H2 title. We just got that. Click that button heading and it automatically becomes a H2 titles. Okay, So what we could put it in here if we look back at our so desecrated Minecraft server hosting, dedicated Minecraft server hosting. Okay. So that can be one of the titles. Okay? What we could do is we could add another title as well. So we know that server blend is a title. So we know that that's going to be H2. Remember, we're going to change these guys. Let's scroll down. We know that Scala cube is going to be H2. We notice shuck byte is going to be H2. And we know that flux, this hosting is going to be as well. And okay, so great. We have some h twos created on the page now. We've got one of them that contains one of our main keywords. So we've used our main keyword and we've used our secondary keyword as well. So what I wanted to start doing is actually focusing on this area here, okay? And seeing if we can actually get more numbers up close. Okay, So focus keyword not found in your SEO meta-description. Okay, so that basically means this element in here. So we click in here. And this is cheap. Minecraft Server are hosting server. So our Meta description is this here. So if you are looking for the Unless go and open up our keyword here. Best dedicated. If you are looking for the best cheap Minecraft, server hosting. Hosting server, hosting server, server to the law. To enable the best game-play for competitive prices. Then you don't want to miss. And then what we can put our ellipsis at the end. I think that's what they're called. But so if you are looking for the best cheat Minecraft hosting server to enable the best game play or to enable on uninterrupted gameplay for the most competitive prices, then you don't want to miss. Perfect, Okay, So if you're looking for the best cheap Minecraft Server to enable our hosting server, to enable them to recuperate a gameplay for the most competitive prices, then you don't want to miss, okay? And so that basically fulfills all the needs that we wanted there. We've inserted our main keyword and we also put those things there. What it is is that will kind of it almost like. It's not finishing the sentence, so it's encouraging somebody to click on the link to find out more information about it. So click off here. And as you can see, it's gone up to 64 and focus keyword used inside SEO meta-description. Now it's telling us here that your focus keyword does not appear at the beginning of your content. Okay, So what we gotta do, hi everyone. Today we're going to be looking at my top five cheap Minecraft hosting servers for 2021. Strapping. Okay. Or maybe you can say something like this. If this is what you looking for, then you want to pay attention. And so there we go. As you can see, it's gone up to 70 and all of these have been filled in. Okay, so that's brilliant. We haven't even added any images or anything like that in here yet. So let's look down here. Focus keyword not found in the subheading. Add an image with the focus keyword as OwlTest. Keyword density is low. Don't worry about that at the moment. Link to external resources. We haven't done our due follow links out external links. Okay? So we haven't done any of those things. So we're we're doing pretty well at the moment, guys. Okay, so let's get onto the next bit and we're going to add an image in here. So the next thing we're gonna do is add an image, as I said. So let's pop it into, into here. Going to locate the image on my desktop by just clicking on the button and then going image. And here it is. And as you can see, I've named it cheap Minecraft server hosting list 2021. Now it's going to upload what we're gonna do. If I click on this and go to this button up here at the top, I'm going to put best dedicated, cheap Minecraft hosting server 2021. Okay? And so what that's done is added the image or focus keyword is found in the image alt text, okay, so as you can see, it's been added in the image alt text. Now what I'm gonna do is I'm going to look for a video to add as well. So a video that was related to actually I can find that in so I can find that in my information here. So videos. And I'm going to grab it from here. And if I go back to the page, say that I wanted to put it in halfway through here. Wherever I put it, it doesn't really matter. So I'm just going to poverty and here it's better to put it at the start though, you just going to click on YouTube. And I'm gonna paste that code in there. And I'm going to click Embed. And there you go. So that is absolutely perfect. Now while you don't get any extra brownie points for that from these guys. Google absolutely loves it. And actually, so I showed you the filename of the image. While you don't get any brownie points by these guys, you do get it by Google. Okay, So now what we've done is we've added our keyword into our images, and we've also added a super, super relevant video about the content as well. Now I'm just going to show you something very quickly. If you click on this, by using these arrow buttons, you can move this piece of content of the data. Okay, You see that? So very, very simple. All you need to do is click on any of the pieces and you can move them up and down. And that's what I love about the blocks here as well. The next thing that I want to do really quickly is show you how to actually create a list or bullet points. Okay? So what you're going to be doing is you're going to be looking for a piece of content that enables you to actually create a list from it. Okay? So you can also see, all right, so right here you have a player listed, shows you a list of online players for previous players that were online. Okay. So what we do is give it a form of a title, okay. So we can talk about things you can do inside apex hosting. Okay? So what you do is if you just just press list here and we're going to take it off bold. We don't want it to be bold. So one, so what we do is things you could do. Get access to the plugin list, press Enter, do backup commands, schedule tasks, get access to MySQL database if you are really into playing on the inside of your server. And then what I do is I take that out of there. And I'd probably put that down here. This is only if you are really into playing on the inside of your server. So that's as simple as it is to make a list. Now you can have that as a h3 title. Okay, our h3 heading. And if you haven't underneath the heading, then it will get more attention from Google. Because then it would be like if somebody who was searching for, what can I do inside apex hosting one, you can get access to a plug-in list. You can do backup commands, you can schedule tasks, and you can get access to MySQL database. Okay? So if the better your lists are, obviously, the more likely somebody is going to click on them. But that is adding some content that is adding structured data into your, into your article, which Google absolutely love. So one of the next things that asks us to do is to add an external link, okay? So link out to external resources. Now when we're linking out to external resources, we want to make sure that it's really relevant, but we also want to make sure that it's not going to be selling something. So we're not looking for competition. We're looking for something really, really authoritative, but not competition. So for this one, what I do is about Minecraft servers. I'm going to look for something related to Minecraft that's going to have, that's going to be an authoritative site. So Minecraft servers, okay. And then look at heres, that's Minecraft servers. Actually, why don't I just can't even go to Minecraft. Okay. So let's say I just went to Minecraft. All right. So this is the official mind Crafts website. So what I do then is I'd just grab that URL and then I'd go back in and I place it into the content so that it acts as an external URL. So the next thing we wanna do is we want to make sure that our keywords are properly inserted. So we've already used up cheap Minecraft server hosting by one. And we've used dedicated Minecraft server hosting as well by one. And now remember I said we've got a total of 40 keywords to enter. So what we could do now is if we looked at that, That's a total of 12. All right, so we have 28 keywords that we can play with. Okay? So 28 uses of these keywords that we can actually play with. So what we do is we go back through our content and find the best places where we can actually add these keywords into the text. Okay, and so let's go and start doing that now. So I've been busy and I've gone and found different places within my content that I can actually start adding my keywords into. And as you can see, I just marked off the keywords when I'd actually inserted them into my copy. Okay. And it came to 16, 8, 55, 55, and 39. So that's 16 like before there. And then the four there. And then the five the five to five. So that's 39. So as you can see, I just bolded them for you. So you can have a look cheap and best dedicated in there. See other ones, no, not special discount code. As you can see here. Here. Here. Here we go again. And here as well. So as you can see, I went through and just added them and that's as simple as it is. All you really need to do is make sure that you insert your keywords, but also makes sure that it reads quite well. Okay, So hi everyone. Today we're going to be looking at my top five cheat Minecraft server hosting for 2021. Okay, Or I could say server hosting packages for 2021 that reads even better. Okay, So that's basically what you've gotta do. So you want to go and actually take your keywords and insert them like that. After that, now doing your keywords, you want to do your FAQ section, okay? Or you can leave the FAQ section to the end, which is normally a pretty good thing to do as well. But I'll give you a brief overview. You've already got the video where you know how to find your FAQs and you know that you can find questions on answer the public and you know that you can find the answers. And you can also find questions, but on Quora, ok, and you can also find the questions that Google gives you as well. But it's really, really simple to set up. You're just going to come down to the end, create yourself a H2 would FAQ so you can separate your gonna do four to five FAQ questions. And all you do is you type in FAQ or rank. And you press that button. And you're going to from the questions that you found. So there's my answer. My question was kinda host a Minecraft Server for free. Like it. That's that's as simple as it is to insert your question, okay. And so you want to have these at the bottom of the page in a specific FAQ section, okay? And we want to do them for about a 100 words or so. So you can do that. That's going to increase the authority of your pages as well. So you want to have about four to five of them. So finally, what I want you to do is you've gone through lots and lots of different sections, okay, you've added, you've added in your titles, you've created H2 tags. You created topics like H3 tags which are underneath the H1, H2 tags. You've added images that are relevant to your content. You found those images online. And just a quick note on images. So when you've gone through your content, okay, or when you've gone through the transcriptions, you're going to notice that they talk about different things within your chosen niche. So all you need to do is go off and look for those images on Google, save those images and then upload them to your article. And as I showed you before, you just optimize them with alternative key texts or alternative texts. That's it. That's as simple as it is. All you're basically doing is making it easy for the person to read, giving them great information. And then at the end telling them, God, they be stupid if they don't buy from you. So hope this was really in depth. If you can understand this element here. You've made sales on auto pilot guys like this. This is real magic when it comes to actually optimizing and ranking and converting people into sales. So good luck would actually doing that, the process gets so much easier after awhile. And also make sure look at you've got the checklist to ensure that you've got all of these things in here as well. 36. How To Add An Extra Level Of Power To Content With FAQs: So welcome to the next video and VCs to do with FAQs, Frequently Asked Questions, Quora, and answer the public. And the reason this is so important is Google absolutely loves FAQs. Like it ranks you based on a wretched window. I'm not gonna say it only ranks you based on the FAQs, but it ranks you really well in the search engines if you are answering questions that people might be looking for. Okay? And so what we do with this is we use plugin called Rank Math, which we've mentioned before. And this has an FAQ option to it as well. And then we go to answer the public and we find questions that are being asked. I'll announce the public in our niche. And then we go to Quora. And we can actually, if we don't know the answers ourselves, we got the core, we find those answers already. And then what we do is we use those answers. Well, we've got to change the wording in narrow little bit so as not copy and paste, but we use those answers in our articles in the FAQ section. And what happens is underneath our result in Google, we get these questions being answered underneath there. So what happens is we actually own more of the real estate on Google, okay, so we've got our listing and then under needed, we can have up to five different question that's as many as I've gotten is five. We have five different questions being answered on top or underneath there as well. So it's a really cool thing and it just gives you an extra element to actually get ranked on Google. So again, let's get stuck into this one. So one of the next thing that we're actually going to look at is FAQ schema and inserting onto your page. Okay? So it's really, these are really, really important now at the moment because Google is absolutely loving this structured data, okay? And we've got a plugin called Rank Math on our platform, which you've been using quite a bit, I hope. And what this does is this enables you to actually add FAQ schema, excrete extremely easily. Okay? And when we put these onto our site, if we answered the questions really well, well then Google is going to see us more as an authority. And also it's going to give us these things underneath our, underneath our website domains are underneath our pages associated with the questions that we've answered. But where do we find? All right, So before I mentioned, we find them on Google like this. So you do a simple search for something like cheap Minecraft server hosting. And what it will do is it's going to give you a list of questions that you can actually use there. So what I do is I'd go and I'd have a look and I go, what is the cheapest? So let's say I took two. What I can then do is basically look at the answers that they've given us. Okay? I'm not going to use this at the moment because that is what I'm gonna do myself, but kinda host the Minecraft Server for free. Okay, so I'm going to take the text that they've given me here, and I'm just going to paste it in here. Okay, then see what they've written here. Take it and adapted ok. Now for us, what is the cheapest Minecraft server hosting? We can put a list of the products that we actually have in our article. Okay? And so that's one way to find the questions and also answers as well. So the answer here, we would adapt that to be our own unique answer and make it better. Okay. Another place that you can actually find these or these questions is in and sort of public here, okay? So we're down to the public. You just come and you search for your main key term like Minecraft server hosting. And then what it's gonna do is gonna give you a load of questions here, okay, So you have the visualization, then you've got the data section. Okay. How does Minecraft server hosting work? How how does Minecraft server hosting work? Why does Minecraft server hosting so that probably that's not a bad one. I would imagine that gets a lot of searches. How does it work? So if we put in, how does Minecraft server hosting work? Let's put that as one of our questions in here. Let's go back again. Let's see Minecraft server hosting. So let's go back into the questions section. Data is Minecraft minecraft servicing. How to set up Minecraft server hosting. Okay. So that that could be a good one and it could give us some good traffic as well. So now we've got four questions, okay? And what we've gotta do basically is we've got two answered these questions in the best way that we can. Now, you want to make them just as long as that like a 100 words or so, you don't need to be doing crazy long answers at all. Okay? So imagine like so we want to put, we've found the questions that we want to answer. And now what we're going to do is. Put them onto our page. All right, so let's say it's kinda host Minecraft Server for free. And then we're gonna go back to our page. And let's go in here. Or we're going to do at the end of our section here, we're going to do an FAQ section. We're just going to call FAQ. We're going to give this a heading of H2. And then we're going to just press this button here. I'm going to type in rank. Okay, I'm just going to go FAQ by Rank Math, okay? I'm going to press that. This was our answer. We would type our answer in there. Okay. You can add an image into that as well. But if not, you just click, Add new FAQ or delete that. And that is it. So that's as simple as it actually is to create your FAQs. Now, if you're still finding answers for your FAQs, because this can obviously happened. The best place to find the answers is in Quora. So I just go here, we go to Quora and I do a quick search. Kind of host a Minecraft Server for free. Is there a way I can get free VPS online to try hosting a Minecraft Server. Okay, so what you do is you just come in here. And so this, there are different answers here about it. I mean, if I click on it and what you do is you'd go through and you'd find the answers that are here. And the same way that I showed you before, you're just adapting their answer. Two years. Okay. So edit it. Don't copy word for word, just taken adapt. And that's it. And then you'd come back to your post and you'd paste it in here. So that's what you have to do for all of your different assets. Answers to our questions. So what is a Minecraft server hosting? Maybe you put in question there. What is Minecraft server hosting? And that's it. Okay. And you'd go to again, you'd go to quantities. So what is a Minecraft Server? Have a look at the questions, see what they're saying. There's a big long answer. You can take some elements from there. Now that's kind of a cool one. So Minecraft servers allow players to play online via local area network with other people internally, the game runs a server for single-player games, okay, so you could use that and potentially adapt some of that for your page so, or for your answers. So copy, we put back here and you take out their links and whatever it was. And then you basically take this and adapted to your question, Okay? And that's as simple as it is to warn, find questions to actually answer. I'd also find the answers for those questions. The only thing that you really need to do with this is to actually edit some text. The answers are just already there. But what you're doing is you're adapting them and you're putting them in the content that's about this already, so it's super, super relevant. So what you're doing is you're just increasing your authority of your page. That's it. So that's really what it is and also helping increase the click-through rate of your listings on Google. So go away, try these FAQ questions because they're so easy to actually do as you can see. And when Rank Math, that makes everything super, super simple. You don't have to be techie at all. 37. Linking Your Content For Super Boosts: In this video, what we're going to be doing is a thing called interlinking. Interlinking is, it's a really great SEO tactic. And what it basically does is it tells Google and other search engines water the most important pages on your website. And not only that, it passes, let's say, authority from your supporting pages owe to your main page. Okay, so what we basically do is we go on to all of our supporting articles that we've created and we link to our main articles. That's the limit they interlink so they're inside link into another article in your website or another page in us and them not being the main page. So we've got our main page, we've got our supporting pages, and we linked from all of our supporting pages back up into our main page. And we use keywords associated with what we're looking to write a main page four. And we also use a couple of different which we'll go into in the video, in the following video. And then what we'll also do is relink back from the main page to wall of those pages. And the reason that we do that is so we give the Google Doc, the Google bot is the guy who comes onto your website and indexes and we give it free rein to travel between the pages, okay, so it travels up from your other pages and then it has a loop or I can traveled back to your supporting page and then back to your main page of benefit wants. So it's not, we're not disrupting the flow of the search engine bot now point, you don't need to know anything about how that works. You do need to know that these are important in give value to your main page. Okay, so let's get stuck into this. Now, the final icing on the cake of your website is actually the interlinking. And it's actually very, very simple to do. So. It don't, don't think that it's over complicated at all. All we're going to basically doing is linking your support pages to your main page. Okay, So here's an example of the five support pages that I created and the main page. Okay, and all we're going to be doing is taking a link or passing a link to our main page. So what that basically means is we're telling Google we put a link on each one of these pages. And we're telling Google that this is the most important page on our site. So what we do is we take all of the, the ranking, all of the authority of each of those singular pages and push it up to our main page here, which is cheap Minecraft hosting servers. Now we do this in a special specific way. Okay, so what we actually do is we take our main keywords, okay, that we are looking to rank for our main page, but we only take the top three keywords. Okay, so let's say in 123, we use cheap Minecraft server hosting. In this one, we use dedicated Minecraft server hosting in this one. And we use best Minecraft server hosting 2021 in this one. Okay? So what we're actually doing is we're placing a link from each one of these pages back to this page using that using that keyword there. Now for the next two pages, what we're gonna do is we're going to use a natural link. One is going to be read more. So we're going to put read more and we're going to have it pointing back to here. The next one is going to be our URL. So it could be Minecraft hosting, co.com or MC hosting co.com, whatever your URL is. Now, here is where we're going to do something a little bit unusual. And this is what's gonna make Google's bought actually love us. Okay? So we're going to put a link back from our main page to any one of these pages, but just want, okay, So just one. So what we're gonna do is we choose anyone. And then we're going to fit a natural link from our homepage back to the page. So something like this. So we're pointing to how much RAM does my Minecraft Server need. We might put in a link that was like understanding and then link how much RAM or Minecraft Server needs is a good start. Okay? And we'd linked directly back to that page. Okay, so that's the kind of structure that we want to create. So we link from each one of these pages. And then we link back from our main page just to one. So let's go and do that now would a couple of our pages. So here I am over in one of my articles. Okay, and so this is one of the supporting articles. So what I've got to do is I've already made a note of where I'm going to insert my first key term. Okay, So, uh, scroll down until I located. Okay, so here it is. So it's cheap Minecraft server hosting. So if you can remember, that was my main, the first one that I was actually going to use. So all I do basically is highlight this. And I'm going to click link. And then I'm going to link it back to my main domain. Okay? So seeing as this is just training, I'm just putting in my training URL, but this would be going back to my affiliate homepage. Okay. And as you can see, it is the homepage that I'm directing it back to you. And that's as simple as it is. Okay. So one, that is my main term and it only goes back to my homepage once guys. Okay, remember we have another three pages that we're going to do with the next ones. And then we're going to do a read more on a normal URL. And that's as simple as it actually is to create the internal links for you. So you don't have to be going crazy at all. So simple, you've got your three main keywords. Then you've got something like read more. And then you've got your URL. And the URL would just look like that. Check it out here. And then what you do once you've done your URL, you make sure, all right, so it's already positively linking. Edit it. Perfect. Okay. So let me see, Okay, and that's perfect. So that's how you do it now, those would obviously be on separate, separate pages. So one of those that link there would be on one of those, remember, one link per page, guys. Okay. And then what we do is form we have our homepage. We're going to link out to one of the related pages, okay? One of the supporting pages, only one though. And now here I am over up my homepage. So if I click on here, I realized that I've now got to do a link from my homepage back to one of my other pages. Okay, So just one as I said before. So what I've done is I've got this text in here somewhere and a bowl of it. Okay, so I've put a close to the RAM configurations here. And so then I have understanding how much RAM of Minecraft Server needs is a good start when getting started. So I'm going to unbolded. And then I'm going to get the link which is going to be here. And I'm going to come back here. How much RAM does a Minecraft Server need? How much RAM and Minecraft Server needs? Alright, so I'm just going to pop my link in there and I'm going to put it as an open in a new tab. And the reason that I'm going to put it is open in a new tab is because I want people to stay on this page. This is only for the Google bought as well. Okay. So I want people to stay on this page, which is why it's opening in a new tab. Now you may have noticed on the last page that I did the link, I didn't have an opening on a new tab. And that was because I want the person to actually go to that page right there. Okay. Which is the purchasing page. Okay? And I click, Okay. Perfect. All right, so that now is setup and as you can see, this is my homepage. Look at, look at the number that my homepage is out now. So it's gone to 93. Okay. And so that's that's how good it is. So I've got everything apart from the keyword density, which we don't really need to worry about, okay, because it's into internally setup within here with the content that we've actually gotten from the transcription and also our little bit of Keyword insertion that we did as well. So we're about 93, which is absolutely massive guys. Okay, so do the linking like I showed you with the different keywords. So you've got your first three keywords, then you've got to read more on a URL. Then obviously you want to do the link back from your homepage as well. So that's how interlinking is. Very, very simple. 38. Setting Up Your Legal Page Requirements: In this video, what we're going to look at is setting up a legal pages are About Us page and our contact page. And the reason that we do this is because when Google comes to your website and it goes to index your website, rank is on the search engines for the first time. It's going to go through, well, it's spider or block is going to go through and it's going to look for certain signals on your website to tell it you are a trustworthy entity, okay? And obviously, the things that it's going to look for first are things about your legal pages that you're conducting business legally, that you have a contact address, phone number, and email, that they can get in contact with you. Our customers can get in contact with you. And an about page about who you are as a business. Now there are obviously loads of other pages that we add on top of those, but they are your base pages that you actually need to have when you set up every single website. Okay? So what we're going to be doing is we are going to be looking at setting up your contact page. We're going to be looking at your contact page, and we're also going to look at how to utilize name generators and address generators. If this is if you don't want to use your home address, which I don't think you should. Okay? So I recommend against using your home address. So we're going to be using a fake name generator to generate names and details for the search engines. Okay, So they sort of bots can index that. And then we're going to be creating your pentose pages. And then we're going to go and create your legal pages. Now your legal pages are your terms and conditions in your privacy policy and potentially your cookie policy as well. Okay? What we're going to actually be doing is we're going to be going to a couple of different websites to get these legal pages create. And so there are a couple of different options for this. First of all, you get, you can pay for them, which is pretty good. And I'll leave a link down below to a service that I actually use on Fiverr. And I think it costs like sixty-five dollars to get all of your legal pages actually created. But there are also free versions. I'll run you through the free versions of the website as well. So I think it's terms v.com, and then you can choose the different privacy policy and the different terms and conditions. And then just fill in the details of your website. Now. Terms feed or when you get it for free or when you use it for free, not going to give you all of the things you actually need. So my recommendation if you're going to use it this way, is get those terms and conditions completed. And then after that, once you started to make some money, then you can go and update them properly. But again, this is all legal stuff. So remember, this is just information and education. Okay. This is not I am not a financial guidance counselor or our financial guidance person. So if you are worried about any legal stuff, please and lock to some professional within that field. Okay, So with that said, let's get intellectually create the free versions for your website now. Okay, so now what we're gonna do is we're going to set up your legal pages and have your visitors from Europe also. Or if you're in the European Union, you're going to need to set up your GDPR. Also. Now, legal pages are super important while they're worried. I'll show you how to find them. But if you don't have these on your site, Google doesn't like it. Okay, so one of the first things that any website you create should be to get your legal pages actually created. Now your legal pages are your terms and conditions, your privacy policy, and your GDPR dependent on where you are and which people you are actually targeting. Okay? So there are different ways that you can do this. Number one, you can find a website that is very similar to yours and go and copy their terms and conditions. And you and your privacy GDPR, and then you can adapt it to yourself, okay? Or you can go to someplace like terms feed and actually get it created there. And terms feed will give you free basic terms and conditions in GDP ours, for your website. Now if you want added extras, you're going to have to pay for those. But the place that I get all of my stuff is actually from Fiverr. And it's this guy. I will write a powerful legal agreements, terms and conditions, GDPR privacy policy for your website. The normal one that I get is about $65. But there you go, four or five days and you've got your GDPR is back. Now if you want to, if you want to keep a cheat, then find somebody else's that has a similar website. Or use terms feed, and then adapt. Paid versions with copied versions of paid versions from other websites. Okay? If you go to terms feed, what you do is you click on privacy policy like as if I go back here. So terms, feet, go here, get started, okay. And then a list of different terms. Well, our agreements, legal agreements will pop up in front of you. Just break privacy policy to start. It's going to ask you websites, so you'd click Website. After that, you'd enter your URL and name your website, go. I'm an individual entity country. After that, What kind of personal information do you collect from your user's email? Firstname, LastName, and potentially you collect those things, but as you can see, it's $9 for those. So if you were collecting Facebook information which you potentially will be, you then press that. But obviously, as I said, you can find the other websites that have that information written out legally and you could copy that information. Okay. Do you use tracking or analytics tools such as Google Analytics? Yes, we do, but okay. So $24. Again, if you were doing this, then you'd find somebody else's that had similar information. Do you send your emails users, or do you send you do again but just put no. And then do you show ads? No. Can users pay for products? No. Do you use remarketing services? No, but we will be. Do you want your privacy policy to include CPP, CCPA wording. Ccpa applies to websites, apps, and businesses in the US, our customers from California. So again, this is vital stuff, guys that you actually need. Do you want your privacy policy to include GDPR wording again? And then by visiting a page on our website. So if people wanted to get in contact, then you'd basically send people to your contact page. Okay. So fill that out as best as you can guys. And as I said, you're going to have to, if you are, by law, collecting any of the details which you pretty much most are, then it's a good idea to have all of those things on your website that covers you legally. Now, I'm not legal and I can't advise you, so I recommend going and consulting a legal representative who can give you the best advice on that. Okay. But once you've done that, once it's being completed, you just basically go to generate. What it'll do is it's gonna give you a HTML code like this. Okay? So it's going to give you a hate ones and all you do is you copy that to a clipboard. Okay? Then you go to your pages section and you click Add New. Okay? Once you're in your pages section, you search the little box like I showed you this before. Just type in HTML as you can see and click on the button that arises. After that, what you're gonna do is you're going to paste the text from the clipboard into the HTML, okay? Follow that. You go in and click convert to blocks. Okay? Next of all, you're going to put the privacy policy into your heading, and that will be it. Okay. That's as simple as it is. The setup your privacy policy, okay? The same is for your terms and conditions as well. Now, once you've got your legal pages actually set up, you want to go and set up your contact and about pages. So real websites are businesses, so they have these pages. So you need to look as real to Google as possible. So that's why we set up contact and about us pages. And it's super simple to make your About page. It's only about a 100 to a 150 words. You talk about your online persona or your business. And it's as simple as this. Hi guys, Welcome to our Minecraft website. Minecraft hosted Coase dedicated to helping you find the best Minecraft hosting for your gameplay. We've been in the gaming industry for many years, but more specifically in the Minecraft world. The main goal of this website is to educate you and enable you to make the best decision when it comes to choosing your hosting server. Or the best decision when it comes to choosing which hosting servers best for you and what exactly you are looking for. Our team of Minecraft gurus and host experts are always on the lookout for the best server where the best molds to make your gameplay more enjoyable. So strap in and let us help you make the right decisions that are right for you. We hope you enjoyed a website, okay. So you can copy that guys copy that text and adapted to what it is that you actually do niche that you're actually targeting. Okay? And so it's very simple as you can see. And then what you're gonna do is you just got to put your title. You're gonna put your little pipe in there and then you're gonna put your brand name or your business name in there. So Minecraft hosting Co let's say if that was the name of my business. Okay. And next, if you want if you want to know more about us than you can follow this link right here and find out more about Minecraft hosting code. Okay? So you could do something like that in your About Us section, which just basically the thing is the About Us section. Some people visited, most people don't. Okay, but you just really need this for Google. So as I can see, I've made a mistake in there, so it's good to see that I can update that. Okay. After that, what we're going to gonna setup our contact form. Now, I recommend downloading a simple plugin called WP forms. It could already be on your hosting account or in your WordPress dashboard. And it's very simple. Just click on all forms, Add New, and then simple contact form. Okay? And once you, once you're happy, you click Submit. And then it's going to actually have this on, on the side of the page. Okay. So it'll ask you, do you want to embed it in a new page or do you want to create a new page now? So if you're embedding it, all you basically do is copy some code. But if you were, if you were creating a new page, it will go through and create that new page for you. So all you do is if I was creating a new page, so I just put in some information like that. If you want to get in contact with us, you can e-mail us here at hello your website.com or fill in the form below. Wanted a team will get back to you as soon as they become available. Again, just like in the last section about us, I put it in contact pipe and then Minecraft hosting CO and then if you want to get in contact dose e-mails here, et cetera. And that's as simple as it is, guys. Okay. So you've got it shouldn't take you very long to get your legal pages created and also your contact and about us pages created also. So go ahead and actually get them created now. So in this video, I'm going to show you how to add your legal pages to here. And the cool thing about this is the legal pages are actually in HTML text, okay? So they're in this kind of text. So I'm going to show you how to add HTML text to your pages. So what we're gonna do is I'm going to copy all of this. So this is a privacy policy. Okay. So I've already got it on my, on my website anyway, but I'm just going to paste copy all of that are, and I'm going to copy control C. And I'm going to come back to my dashboard and I'm going to go to pages and Add new. And now this is very, very simple. What you do is you press this button and you type in HTML. Click on that. And all you're gonna do is you're going to paste. Okay? Once you've done that, click this button here, and then click convert to blocks. Okay? And so what that's done is that's created a privacy policy now for my website. Okay. So it doesn't have a title at the moment. So I'm just going to cut that. And then I'm just going to paste the title in there and if I can. All right. And so that is it. And all you do then is you would publish privacy policy. You, once you have your privacy policy, that's a great thing, okay, you need to have that on your website. Now after your privacy policy, you're going to want to have your terms and conditions as well. So if I went back out of here, so if I left, that makes them all and go to add another page back into my legal documents. And now I've got my terms and conditions here, and I'm going to copy that. I'm going to come back to Add New. And again, I'm going to put custom HTML, type it in there, come here and press Convert to blocks. Okay? And again, just like I did before, I'm going to cut this out of here, cut and I'm going to paste it in there into the headline, Okay? And then you just click Publish. You don't really have to worry about getting SEO scores or anything like that on here, so don't worry about that at all. Now, the next thing that you want to do is you're going to want to add your contact page. Okay? So we already talked about contact pages before, but I'll show you how to do it here is really, really simple. Let's come to WP forms and click Add New. And you're going to want a simple contact form. Okay? So that's it. So you're going to click this one here. Simple contact form. You can mess around with the different settings in here if you want at a later stage, but you just want to set up something simple. And as you can see, It's given you this, you can drag and drop things over into here, but this is all you really need. Name, last name, e-mail, and a comment section in here. Okay? And then what you wanna do is you want to click Embed. And it's going to ask you, do you want to select an existing page or do you want to create a new page? And if you click create a new page, name your page, contact us. And let's go. And then because well, let's let's actually put it in underneath. You're going to have to do this for so okay. So something like that. Getting contact riddles for any issues related to anything on our website. We are happy to help on our team with niche gurus are on standby to help you out. Okay, so all you're gonna do is this and click this button again. You know how to move things up and down. And that comes on top of your contact page. And again, very similar before. You've got your content there, you've got your contact and the name of your, your website as well. So all you do is you'd click publish, and then you have your contact pages, you have your privacy policy, you have your terms and conditions. And again, you could do the same thing and add an About Us page. So I've done a draft here already. So again, Hi guys. Very, very simple. Welcome to our Minecraft website. You know, blah, blah, blah, blah, blah. Our Teams, minecraft girls and hosts are always on the lookout for the best server. That's mostly make it gameplay enjoyable. Okay, so just do something very, very simple. Again, edit snippet if you want. And your permalink is about us. Look at as perfect and then just click publish. And that's how simple as it is. So get started with them. You know, what you need to do with them. You've gotta put your you know, where to find the terms and conditions, you know where to find the privacy policy. You also know that you can go online and find websites that are similar to yours and adapt their privacy policy to yours as well. So good, good luck with that. 39. How To Create Killer Content For Fast Visitors: Okay, So welcome to the North's strategy, but this is a super awesome strategy. And today, I have never shared these with anybody before, and I've been utilizing it for over the past two years. I want this basically does is this enables you to, as a brand new website, to locate highly specific search terms that have very little competition on. Google and the search engines have no other option to rank your content of both. The computation I want happens then is because they rank you because they've got no option to do it. You're just going against stacks and stacks and stacks of traffic to your website, starting out from a run new website, these probably is the coolest strategy that I know why I can't get to last. So that's why I get out of it as a bonus. Because this really is a bonus strategy. I mean, it's a bonus in terms of like it's just gonna bonus your website into your website because the traffic is just going to come pretty much almost instantly. And this is something that is a firm strategy. So it's something you can like I said, it, when I'm, when I'm entering a new niche, I am dependent on one I wanted to do pretty much. It's kinda like do I outsource it? Or do I want to learn more about this nation to think that I could actually add some killer volume in space. Nice. So what I do is I said, Well, before I, before I go to breakfast, I haven't done all the keyword research obviously built before I go to breakfast, I created pieces of content like I create a sense of the word piece of content. That again, it opens my WordPress websites and I do that every day religiously, okay, for a moment, a buddy ended a moment. I've got 30 pieces of content. Now, each one of those pieces of help, I might only give me a 100 to 200 visitors per month. Like give me a hell of a lot more we did actually do. Let's say if it only gave me a 100 to 200 visits per mole, That's three times in the 6 thousand extra visitors per month to my website for free. Not our niche-specific. These specific niche, niche, niche specific. And that turned into buyers. Okay, percentage of those turn and buyers. So let's get into this module are super stoked for it and it's the final one. So let's get into this world of energy in this, Let's do it. Okay, so cool. What we're basically going to look at now is an absolutely brilliant strategy. And this is called the newer strategy or the no other option ranking strategy. Now you see when it comes to breaking out of the Google Sandbox, there's a neat way to actually do it because remember I spoke before about your website when it's brand new. Google kinda put it in this sandbox that takes about three months or so for you to actually get out. And the reason that they put you in this sandbox is basically this. They don't know whether you're the real deal. Okay. They don't know whether you're a pretend website is out there to scam people or anything like that. And they want to see this, the signals that your site is there for the long run to enable them to start actually ranking you. But there's an answer. What, what that basically means is that they're going to take the time to actually send you traffic, okay, for your main keywords. But there's a cool little strategy that I use to basically start getting really good traffic to your website pretty much from day one. And what this basically does is this gives Google the impression that we're actually the expert in our chosen field, even before they have time to actually decided for themselves. So what it actually is a super simple way to get your page organic visits, which are super targeted to what it is you're offering and which people are going to love. And all within the first few days of starting your website. So as you can see, this is really, really, really important for you to actually get them. Now, while it does take a little bit of effort to actually find the element of the nurse strategy. Once you find them, they're gonna work for you so well that they really are. They can bring in so many visitors into your website. And the more of this, more of these pages and more of these keywords that you actually find, the better it's going to be for traffic in the long run for your website. Okay, so let's look at why this is so good for you as a new affiliate. Well, also, just just to make a point here. Okay, It's for anyone that needs to prove to Google that fought they are doing on their new website or on their website is legit quickly. So the reasons that it's so good is number one, it makes your site rank really easy. When it normally takes a few months for your sites to actually rank number 2. You can also rank without the use of backlinks, which is a massive bonus. And number three, you can grab pretty much the top spot in Google if done correctly. And that's obviously a huge, huge bonus. And number four. The reason it's so successful is because what you're actually doing is you're using the Blue Ocean Strategy, which I spoke about earlier, not the red ocean packed full of competition. You basically have very little people to actually fight against when using the KG are a number five. You do this by targeting the long tail, meaning known general terms, but actually super specific terms to your niche. Okay, So how does the KGB our work? Well, it's pretty simple really. So number one, what you're doing is you're looking to find keywords that have low searches per month, lower than about 250. So that's the search volume. So that basically means you're looking for keywords that are not searched, more than 250, okay, so the next thing that we do is we do an all entitled Search to see how many listings are actually using that exact keyword in their search title tag, okay, or in their website title tag. And then the next part is we divide the number of searches by the number of all entitled results, as you can see here. Now what you are looking for is this okay? If you get less than 0.25, this is a prime candidate key word to create content around. Alright, so as you can see, is as great here, okay? Now if you get 0 or 0.25 to one, then it might work. And you can either try it or move on. And if you get over 1, well then don't bother trying. And that's basically as simple as it is, the KG, our ratio to help you create great quickly ranking content. So there are a couple of tools that you can actually use for this. One of them is Keywords Everywhere. This is a great tool that can show you how many overall searches are being made for a search term, it's paid, but costs around $10 for a 100 thousand keywords, ideas. Plus, it's great and gives you so many other examples of related keywords that you can potentially use and you can actually download that. I'll put a link beside the video. You can download that and add it to your desktop via Chrome webstore. The next one is keywords surfer Madison, a free tool and is used for specific country locations. I actually, I use it some time, not as much as I actually use Keywords Everywhere. And the next tool I use, which potentially you already know about is called answer to public. So that gives you only to free searches per day. So only use it like you, you can pay for the updated version, but I don't really think you needed at the time being. But what this basically does, It's a really cool website. I like it a lot. It gives you a whole list of questions that people ask. And when used with Keywords Everywhere in you get really, really good information on potential KG, our keywords to use in your content. And as you can see here, I did a search for a product name here. Then it gave me a huge list of keywords that I can potentially use for articles. Before I can use them, I have to check if they are relevant. And for this we will use the keyword everywhere to. So what you basically got to do is you just download the keywords and then you paste them into Keywords Everywhere. You paste them into Keywords Everywhere, which I'll show you in a little bit. So let's imagine that you've found your keywords and they work for you. So what that basically means is that they are less than 250 searches per month. So let's say you use keyword everywhere you find that the search is associated with them. And you found, let's say this one here. What is a stanza? Yoga, good four. And you see this here. So keyword everywhere it gives you this information here. So volume 70 and then your competition exedra. Okay. So it's got 70 searches per month. What is yoga good for? Okay. And so next of all we know that the next thing we got to look for is the Olin title. So what we do is we put in the all entitle search operator, just, just a fancy word for all entitled colon or semicolon. What this basically does is this allows you to limit the search engine results to only pages that have this specific keyword you chosen in the web page title. Okay, so that's really, really important. For this. You simply do the following. You type in all entitled semicolon and then your keyword, like in the image shown here. And then what you do is you take a note of the number of results. As you can see here, the results are for, so that's pretty crazy, isn't a thing. That keywords like water is the Sangha yoga actually good for what have a lot more searches than that, but it hasn't or a lot more all entitles than that, but it hasn't, it only has four. So after you've got voted these numbers, the search results and the whole entitle results, then you're simply going to do a quick calculation. And that is the all entitled Divided by the search results. And that's going to give you your figure. So your KGB. And as mentioned before, if you get less than 0.25, this is a prime candidate keyword to create content around. If you get 0.25 to one, then it might work. And you can either try our move on. But if it's over one, then you don't bother trying. And when you have these keywords, then you have to make a piece of content around that keyword. I like to make sure that all of my KG, our articles and posts are over 600 words. And the great thing is you can write these in about 20 minutes. For me. What I actually do is I find the huge list of KG, our articles for a project that I'm working on and I ate or outsource it. Or I do it as a passion project to get to understand the market more. So I tried to write at least one KG our article in the morning before breakfast. You know, if I keep this up for two weeks to a month, I have a serious amount of organic traffic coming to my new site. And Google absolutely love me because what I'm doing is I'm helping the search engine by giving it good-quality contents so relevant to their searches that they have no other option. But to rank me. If you can do these, you're going to get ranked by Google because there are basically no competition there, as you saw for that search result in the past slide, it only had four competition, all entitled. So let's have another go. And as you can see with this one, you can even use it for physical products. So let's say if you're selling via Amazon or even your own products, you can make some serious or get some serious traffic and cash by doing the no other option strategy. This, this search gets 260 searches per month. And if you do an all entitled search again, you can see that the all entitle search for these is only seven searches. Doing our quick, ALL IN are doing our quick KG, our calculation. Again, we can see that we're well in the frame of 0.25. And remember, I'm just going to repeat this again for you. 0.25 and below is a prime candidate keyword to create content around. If you get 0.2521, then you might create content around it. And why not give it a go? But first go on the lesser ones, okay? And if it's overwhelmed, then don't are trying. And another keyword, this time for affiliate products. And as you can imagine, you could potentially sell something like click funnels for these, or even you see Wix or Squarespace sort of searches best website builder for therapists. And it got 50 searches per month. And all entitled best website builder for therapists is seven. Okay, and we do our KG, our calculation, and it comes out 0.14. Now let's look at something that doesn't work, okay? And I know this can be tempting to start ranking for higher searches, but hold off. Okay? So what we can actually see here is, let's say you how to build a website from scratch. And it has the search volume of 4,400. Now, it has all entitled to 758. Now, while the numbers do fit, the number of results is just too much. And if you have too much competition, especially for a new side, with the know-what or Option ranking strategy, you're not going to rank. Okay? So what we're looking for is the places where we, Google has no other option than to put us there. So when it has four or seven or ten results there, okay? So even though the calculations work on things like this, please make sure that you stick on there 250. So what do you do once you've found out those keyword numbers? Well, the content creation part should be as easy as possible. So what you're gonna do is you're going to look at what is already showing there in the search results. And then you break then each piece of content and make an average word count, which I've shown you how to do before. If there are non-existent pages and social sites with little or no content, well then that's pretty easy. You can actually go and look at the sites. They're doing it on the social sites and actually duplicate those listings on social sites as well. But in terms of the content creation for your own pages, well then just ignore those pages completely, okay, and just focus on the other pages that are actually they're the ones we've written content on it. So make sure that there are at least 600 words. You want to make sure that you've got your SEO title in there. Look at what they're doing with their titles and replicated. You also want to make sure that you have that keyword in there, obviously as well. You have that keyword in your URL as well, and also in your page title. So you rework your page title, just like I've shown you how to do, and your SEO title reworked. And then you basically share your content on social sites as well. And what you also want to do as well is you're going to use ping automatic and pink color to sell the search engines that you are ready to be index. And pretty much that's it. So that's how easy it is to actually get your website ranked using the no other option ranking strategy. So I've just got a couple more examples for you of different, of different websites that actually are different keyword search terms that you can actually look at. So commission-based business ideas, okay, So has 90 search volume, but the whole entitle is very low. And as you can see, you've got all entitle search results for this. So you could basically go and advertise commission-based business ideas. Find a list of those kind of things. Okay? Business ID ideas for disabled people. That's another one. Okay? So potentially you can find business ideas potentially as affiliate products, and then you could actually create content around that as well. As you can see, it's got nine results as well. So the, the opportunities for finding these no other option keywords are massive. So if you wanna get your website ranking, ranking really, really quickly, make a list of 20 to 30 of these, no other option ranking keywords. And basically you're goanna and then create content, the random, as I said, 600 plus words. Okay, so in the next video, what I'm going to do is I'm going to go through the keyword Everywhere and show you actually how to use that. I'm potentially then how to find those keywords for yourself as well. Okay? So go back over this strategy. This is so, so, so, so important. 40. Keyword Research For Easy Content Wins: So I'm going to show you how to use Keywords Everywhere it. Now there are two options. You can use it on Chrome or you can use it on Mozilla. I like to keep it on my Mozilla tab. Okay? And that's because when I'm searching, I don't use Mozilla mostly. Okay, so what I do is I use Mozilla just for keywords everywhere, just for keyword research. And the reason being is that every time I do a search, I don't want my credit running out of Keywords Everywhere. So what I'll do is I'll just type in keywords everywhere. And you've got two options. You've got two downloaded from your Chrome tab here. And you just added just like you would any other Chrome web thing or web app. And you just kinda like, so you'd say, it would say download now are installed now, et cetera, et cetera. Okay. And so once you've done that, what you'll notice is you'll notice all of these kind of things on the side of your search bar. So related keywords, it's going to give you all of these people also search for long tail keywords, et cetera, et cetera. And what it does is it gives you the volume, the cost-per-click, meaning how much on average, people actually spend for competing for these keyword on AdWords. And then CMP, which is your competition, okay? And then a trend. So that's basically saying that's a pretty steady trend in terms of the searches that people are actually making for it. Okay? So this could be anything like in terms of any of the keywords that you are actually searching for. So potentially, if we were looking for how to make puff pastry. So what it's basically going to do is it's going to tell us that the search volume here, this is from Keywords Everywhere is 2400 per month. Okay? What is going to do here along side is it's going to give us the related keywords to my search. Okay? So what you're going to be basically doing, remember you want to be looking for keywords that are less than 250 searches, okay? Now, the ones that you can find here are Mideast puff pastry. Now there are ones that have 0, but you don't really want to be focusing on those. So potentially we can have a look at Mideast puff pastry. So I clicked on that. It's going to say 90. Alright. Now what I can do is I can just put in my all in. All right, so I just do it as simple as that. And let's see how many search results are going to show. Now I think this is going to be a battered. I think they're going to be lots and lots of search results for this. I want to look at their 30s search results for that. Okay, so what I then do is I would divide the the Mideast puff pastry all entitle by the number of search results. And then I would get my calculation. So the calculation would be 30 divided by 90. And then let's see. Okay, so is 0.3333 and as you know, that fits halfway in the middle, okay, So that's over 0.25. So potentially you can write for this, but I wouldn't go for it straight away. Now if we went and looked at the what is what is the standard yoga good for? It's going to tell us that we got 50 searches now, okay? And what we're going to basically do is we've got to put in our old title and let's see how many are in there now. So five results now. And then what we do is we would again do our five divided by 50 and we get 0.1. So that would fit perfectly still. So that's a market that you can actually go into right now and actually look for. Okay? So what you're going to be doing here is you're going to come to Google. Okay? I'm potentially, you're going to put in your main keyword in here and you're going to look, so let's say if it was wat is do yoga or let's say it was staggered. Yoga was your main keyword. Okay. What you'd be doing is you'd be looking down the side at your results here. And there's the wattage Tonga yoga good for. And then there's what is this Tanga yoga primary series which only has 10 searches. So I wouldn't really go for that. And you'd be looking for the ones that, let's say what is your stung a yogi in Hindi, I don't know about this one at all. And then what you could do an all in title for that, if that was part of your keywords and then you can see that would City and again. All right, so you could create if your, if your website was about a standard yoga, you can have two articles there. You can have one owner standpoint is just Tonga yoga, good for what does your shiny yoga in? Hindi. Okay, and then you could create content around them. Putting your main keywords in here and you're going through what is on the side of there to actually find the keywords that you need. So now if you wanted to speed that up and actually make it much, much quicker, what you're going to basically do is we're going to look at we're going to look at using Answer the Public. Okay. So I went you to come here to answer the public.com, okay? And you're just gonna do a search for your keyword in here. And like before I showed you in the, in the Slideshare, I just used piano for all as an example. And that's the brand name of bank product. And so what I basically do is I'm just going to click Search. You can change the location to be us wherever it actually, whichever country you're targeting us is normally the one that you want to go for. So what you've got is some piano for your, for all questions. So these are how much it would cause the tune a piano. How much is piano for all? Had to learn all the keys on a piano, on our piano keys all about. Okay, so we've got loads and loads of questions and these are things that people are actually asking. Okay, piano for all versus flow key. And what you'll notice here is you've got a 176 alphabetical means that the alphabetical order of the piano for all keywords, sorry, excuse me. And so what you've got is, you see these things here. You don't get this if you don't have keyword everywhere. Okay? So this is really cool. So it tells you which ones you can potentially target. All right? And so what you want to do once you see all of them is you just got it downloaded as a CSV. Okay? And then what I want you to do is, so once you've downloaded as a CSV, just going to delete that, delete all those. And only gonna do is you're just going to, these are the keywords that were in there, okay? You're just going to copy all of them and you're going to go back into here, into your keywords everywhere, okay? And so let's say you were, you had your keyword Everywhere installed. You're just going to click bulk keyword data, okay? And then you paste your keywords in here. And you're going to click Get Metrics. And then what you have is you can sort by global search volume. And then what you're gonna do is you're going to have a loader keywords in here. So between, I'd still go to 260. Okay, just, but what you've got is you've got a load, uh, keywords in here, between 320, all the way down. Okay? So this is for you basically, do you just going to have to go this one at a time and go? Piano for all piano notes. Piano for all piano. So let's say it was piano for all Robert Hall. I don't even know it. Okay. So you'd just go all okay. And it has 204 results and you know, straight away that, that's not going to work for you. So you go back into your keywords and then you're going to go, what are white keys on a piano cold. Okay. All right. You've got woulda article associated with piano for all our piano keys, which basically then go into the idea of piano for all. Okay? So that's what you do. That's how you use and to the public with Keywords Everywhere to find. And Google obviously to find the keyword golden ratio keywords for you. And as I said, you want to be getting, you know, enough for a month's worth of content. So you can create stacks and stacks of content associated with your niche. And once you've actually, you've done that yourself, you know, the more content that you actually create for your websites that are on topic unrelated, the better your website's going to become get writers for your content, okay? And then you're building, and building your building a long-term sustainable business.