Transcripts
1. Stripe skillshare intro: Up, everybody. My name is David. I hope you're
having a great day. Welcome to my Skillshare course on how to sell digital
products using Stripe. Stripe is a payment processor, but one really helpful
feature of Stripe is that they allow for you to
create stripe checkout pages. That means on the back end
of your free stripe account, you can create a dedicated checkout page for
a digital product. You can upload an image, create a product description, incorporate a bump offer, have various ways
that people can submit payment in this course, I'm going to walk you step
by step on everything that you need to know to get started with Stripe Checkout pages. I'm going to show you how to
create your Stripe account, how to add products to
your product catalog, how to create payment links, and incorporate bump offers into your Stripe checkout pages. On top of that, I'll
also show you how to deliver the product once
people buy from you. So if you've been looking
for a quick and easy way to sell digital products
via your website, YouTube channel or
social media profiles, this course is for you. If you're ready to get
started, let's begin. Welcome to my
laptop. Let's begin. So let me briefly show you what the end result is of what
we're going to be building. Now, let me click over
here for XPat Escape. This is my personal
travel blog, by the way. Anyway, this is a sales
page I created for a product that I'm
selling, Big Red button. It says, Get Instant Access. The user clicks on
this big Red button, and then they are directed
to a stripe checkout page. Now, this is what it
looks like over here. I'm going to show you how to customize this page with copy, add a product, and how just
to sell something via Stripe. And what's great about Stripe as well is you can also include a bump offer on the
checkout page as well.
2. Create Stripe account: Okay, so let's get started. So step one is to
navigate tostripe.com. This is the platform
we're going to be using to sell digital products. Stripe integrates with a lot of different platforms
to accept payments. But what's great
about Stripe is that they provide Stripe checkout, which allows you to sell
digital products with a bump offer
completely for free. There's no pricing with Stripe. It's completely free
to sign up and use it. To create your account
is pretty simple. You can either get started
over here by entering in your email address and
clicking Starts now, or you can click on the sign
in butts in Utop there. And then once you're over
here, you can just click on Create An account if
you're new to Stripe, so let's click on
that's right there. Then it'll be
directed to this page over here to create
your Stripe account. Simply follow the
onscreen instructions to create your accounts.
3. Add products: Once you go through
the process of signing up to Stripe and
creating your account, this is what your
dashboard looks like. Now, to add products
is very simple. You just need to click
on your product catalog in the left hand
sidebar over here, so let's go ahead and do that. And this will show you
your product catalog. This will show you all
the different products you're selling via
your Stripe accounts. Now, if you're using
other platforms like teachable or TkivI, they use Stripe so you have teachable payments,
Tkivic payments. But you can add your own
products directly and sell via your Stripe
account at no extra cost. To get started creating
your own product, if you want to sell
a digital download, whatever, very simple. Just click on
Create Product Utop here or you can click
on Add a product. It doesn't really matter. Takes you to this
page right here where you can add a product in. Now, the only things you
need to do are that you need to add in a name of
the product, obviously. And then a description
that's optional, but that appears at the
checkout to customers. So you do want to add in a quick little product
description. You can also upload an
image of the product. It does need to be
under 2 megabytes. Not a huge image, but it's
not small image either. I definitely recommend using a dot web P format, if possible. Now, down here, you'll see
recurring and one off. So if you have recurring, if
you click on Billing Period, you have a lot of
different options. You can have it be daily,
weekly, monthly, yearly, every three months,
whatever, or you can have it be one off. So one time payment
for your product right there than the product amount that you're
going to charge. You'll notice right down here, it says more pricing options, let's go ahead and
click on that just to show you what's
going on over here. So we have a one off product right there and you have your
choose your pricing model. So it's pretty feature rich. You can have a flat
rate, which offers a fixed price for a single unit, package, seat, whatever,
digital download. Or you can have package pricing or customer chooses the price. So if you want to
have it be like a product that you're
just selling for free, or you can price it as
like, pay what you want. That's what you
can do right here if you click on this one, where a customer
chooses the price. Typically, if you're selling some
type of digital download, you want to keep it as
flat rate over there. Okay. Anyways, let's
click X over here. Now I'm going to go
ahead and fill out this information
and upload image. Okay, so I went ahead and added in the required
information, so how to log like a Pro, learn how to grow a massive
audience through logging. Here's an image that I
created with Chat GBD. One off price, $9. Let's go ahead and
click on Add a product. And it's as simple as that. So now we have one product for sale via our Stripe accounts.
4. Create payment links: Now that we have one product
in our product catalog, well, how do we
offer this for sale? Like, how do people give us
money to get this thing? Well, to do that,
it's very simple. You need to create
a payment link. So go down to your
product and click on it, and this will open up your
product page over here, and you want to
click on the little three dots right there. You want to navigate
down here to where it says creates payments Link. So go ahead and
click on N. Now it's going to preview what the
page looks like over here. Now, if you're just good
to go, this looks nice, then you can click on Create
Link, and that is it. It's as simple as that. But over here, just make sure
everything looks correct, so you have the title of the
product, the price point, that little description
over there, the image that we added in. That's why you want to do
this because it looks nice, a little bit more
high converting and whatnot over here as well. And you have your payment
page so you can Again, click on this to edit
the product over there. If you want to adjust
how things look and adjust the title or whatever else you want
to change over here, it's very simple as well. And you can also add in
recommended products appear as a bump
offer down there, which we'll do in just a bit. But let's continue going through the different options
that we have over here. Down here, you have
options, so you can collect tax automatically, collect customers' addresses, require customers to
provide a phone number, limit the number of payments
and things like that. I would not select
any of those things. If we click over here
for Advanced Options, you can add in custom fields,
allow promotional codes, allow businesses customers to provide their tax
ID, say payments, require customers to accept
your terms of service, and so forth, and pay
as a call to action. So if you want to change
the call to action, click over here so you can change it to something
like donate book, pay see pay makes the most sense because that's what
you want people to do. So anyway, that's pretty
much it over here. Then you have your
after payment tab. So this just covers, like, what happens after
they submit payment? What is your end user
going to be looking at? So over here, you have thank you for your
payments over there. So you can change the
confirmation page. You can replace default
with a custom message. So if you just don't
want to say, like, a payment to your brand will
appear on your statement. Thank you for your payment.
You want to customize that, click over here to replace with a custom message,
and there you go. And shower don't show
confirmation page. So redirect customers
to your website. Over here we have the
confirmation page, so this is the
confirmation page. That's when people
submit payment. But if you don't want
them to be on this page, you want them to be
directed to the spot where they can get the book
or whatever you're selling, you can click over here for
Don't Show Confirmation page. And so then you can just
set up the redirect, so where they go after they
make a purchase over here. And that's pretty much it, guys. So anyways, let's click
over here for payment page, and it looks good overall. So just click on Show
Confirmation right there. Let's go ahead and click on. It creates Link.
And there we go. So now we have the
Bye dot S Utop here. Let's go ahead and click on Net. We'll submit that over here
and take a look at that. And yeah, okay, so everything is coming up correctly over here. So I'm currently in a foreign country, so that's
why that's coming up. But again, that's what's
nice about Stripe. I kind of takes care
of that, depending on where your audience is. But, again, if you're
in the United States, it's not gonna be
popping up with that. Anyway, so it sets everything
up as needed over here. So this looks good.
I'm quite liking this. Very simple payment
process to get through this so people can
submit payment quite easily.
5. Adding cross sells order bumps: Adding in cross sells to your product pages
or bump offers, as I like to call them. Now, stripe is great because
it allows you to add a one click bump offer on
your Stripe checkout page. Now, this product should be complimentary to
your main thing. So for example, my product
is how to vlog, like a Pro. A complimentary product
should be like get 50 hat GBT prompts for creating
compelling video title, something like that,
complimentary. Anyways, let's go
ahead and click on the product
categog right there. Then click on your
product over there. Then you just add
in a product right here where you have the
cross sell section. So you click over here
to find a product. If you don't have
a related product, then you have to add it. And, of course, you
can mix and match once you have a wide
range of products, too. So let's go ahead and
click on Add New product. And then it's the same
exact process as before. Just go ahead and add in a
new product as a cross sell. Okay, so I went ahead and added in a new product right there, so let's click on the
add product button. And then it's automatically added as a cross
sell right here. So when you click
on payment Link, you'll have one payment
link because we only created one for how
to vlog like a probe. If you click over here
for your product catalog, you now have two products that are being shown over there. Let's go back to the
payment link over there. Let's click on this one, and let's see how this looks. So open up that and click
on this, and there we go. So it's successfully
populating right down there, pat Escape for a quick
little bump off right there. And you click over here
to add to your order, and there you go.
Just like one click. Up so, like a nice click, adds it, increases
the cart value. And that's the power of having
some type of bump offer.
6. Make a sales page: Once you have your
payment links all set up with their respective
bump offers, well, it's time to create a sales
page for your product because you don't
want to be directing people directly to
the checkout page. You need to create a
sales page to well, sell people on why they
should buy the product. You can create a sales page
with any number of platforms, everything from WIX, Squarespace,
lead pages, Wordpress. So this is my ghost.org website, so let me just show you how briefly I would
take care of this. I'll click over here for
the plus sign right there. I'll navigate down
here for the header. I'll go ahead and click
on splits right there. Let's add in the product
image over here. That looks all right. We'll click over
here to contain. And yeah, that looks
good over there. And then just add in a
heading and a subheading. Alright, so I have some
quick copy over here. It's not that good. But anyways, it's
what you want to do. And now we want to tag on
the button right there. Then the button is where we add in our Stripe checkout page. So let me go back
over here to Stripe. I'll click on T to copy
the link right there. And then we'll add in
the button right there, and then the text. I'll call it by now over here. And then this is going to direct the end user to the
Stripe checkout page. Let me go ahead and click
on preview over there, and yep, this is looking good. So let me go ahead and click
on B now. And there we go. So I'm directed over here
to the Stripe checkout page to make a purchase
decision for the product.
7. Embed buy button: Another useful feature that Stripe provides on
the back end is this By button functionality right there under your
payment link page. So navigate to
your payment link, open up the page again, then click on the By
button writes there, and you'll have some HTML code that you can copy and
paste into your website. So just use the HML block of whatever website
builder you're using. You scroll down
here's the options, you can show it as a card, and a card displays like this, or you can change it to a button and a button displays like this. So I'm going to
keep it as a card. We'll keep the
language in English. And then right here,
you can change the styling options as well you can change
the background color, the button color, the font, border style, all
that good stuff you can change to your liking. Let me go ahead and click
on a copy code right there. Let's navigate back
over here to Ghost. I'll click on the plus
sign right there, and then let's navigate down
here for the HTML block. Click on that, copy
and paste that in, click away, so it saves it. Boom. There we go.
Let's click on preview. Alright, so there we go. Okay, so this is
what it looks like. So it shows the product,
shows the price point, what the product is called, as well as a B button with supported payment
methods underneath.
8. Deliver your product: Alright, so we have everything set up correctly with stripes. So how do we actually
deliver the thing that we're selling automatically without
us having to do anything? Well, you have a few different
options for fulfillment. So, oh, let's continue. How
to deliver the product that the person buys automatically without us having to
do anything because, well, we don't want this to
be a manual process where we have to email people manually when they buy something from us. Alright, so the
easiest way possible is to use Google Drive
over here so you can upload your eBook or whatever
digital download you're selling to Google Drive and then provide a
Google Drive Link. Now, if we navigate
back over here, go to payment links, and now
we need to edit this again. So click over here to edit. And it takes us back
to the page over here. Now, over here with
the payment page, we want to click on after
payment right there. So we have show confirmation
page place default with a custom message. So you can do a few
things right here. So you can say, like, Hey, thanks for your purchase, use the link below, something like that, and then you can just enter in the link. So take this over there. We
can open that in a new tab, and then the Google Drive
file would be right here. Then the user can just when
they navigate over here, they can just click
on this button right there to download the
Ebook right there. So you can have something like
that, copy and paste this in if you want to clean that up and make
it a little bit neat, I guess you could use a three oh one redirect or
something like that. So you could have it
be my website.com slash aBok then it
redirects to Google Drive. You want to have it again, a little bit more visually
clean and nice looking. So that's one way to do it. And the other way is don't
show a confirmation page, and then you can either A, create a custom page, so you can have it be
like my website.com slash TCSFBying Here's the link to purchase the thing,
sorry, purchase, but to download
the thing that you just bought, you could do that, or you could just manually input the link to your Google
Drive right here. So then when the user buys, they'll get a quick
confirmation saying, Hey, your payments successful, then they'll be
automatically directed right here to
download the eBook.
9. Customize customer emails: In addition to that,
you do want to send a customer email as
well automatically when someone buys so they get email confirmation that they successfully purchased
the product and whatnot. At least I know that I like
to get a receipt of payment. So with that within Stripe, the easiest way because Stripe always moves things
around all the time, you just want to click up
here for the search bar and then type in customer emails. So we want to look for
this. Customer emails over there. Click on that link. Then over here with payments, you want to make sure you toggle that on for successful payments. That means the end user is going to get a receipt of
payment from you.
10. Zapier setup: And finally, how do you deliver both products if the user takes you up on your bump off
or cross sell type thing? Now, as you saw in the back
of your stripe account, it's pretty easy to set up a payment link and a link
to your Google Drive, where people can
download an eBook, create a page on your site
where people can download set book or whatever digital
download you're selling, that type of thing. Very easy. If they
take you up on this, so I click over here to add
this to my order right there, and now I'm expecting to get these two things when I buy this product
with my credit card. Well, within Stripe,
you can only have one link where you
can direct people to. So that's not going
to work because we need to have two
different links. We need one link if the
person just buys this, and then we have to
have another link if the person buys
this and this. Well, in order to set
that up, you do need to take a look at Zapar. So it might be a little bit
technical for some people, but Zappear allows
you to automate the delivery of your E
books on the back end. So Login to Zapar. You want to click over
here to click on Creates. Then you want to click
over here for Zaps. And then you want
to create AZAp. So click over here, click
on N Automated Workflows. We'll let this
open up over here. Now, what's really nice
with Zappar is that you have this co pilot thing
up top here, so AI, so you have any type of questions when you're
setting things up, you can ask the
question over here, and the co pilot will
literally tell you, this is what you need to do
and what you need to set up. So I went ahead actually
and already kind of built this out
broadly speaking, like how you need to
set this up over here. So number one is that
you want to have the stripe checkout session complete to be the
trigger, right there. So the trigger right
there, click on NTs. And then you want
to find stripe. So just type in Stripe
over here. There we go. Click on NTs. Great. And then select the event. So
choose the event. So cancel subscription, no
checkout session complete, invoice, new charge,
new customer, new dispute, new
invoice, new payment. There's quite a few things
to go through over here. You want to click on
this one right there. Checkout session
complete right there. Okay, so that means that someone has bought something
from Stripe. Now, of course, you need to link your Stripe account to Zapiar
in order for this to work. So over here, we have
change right there. Then you have to click on
the Ad account over here. So connect Stripe account,
you click on sign in, and then you go through
the onscreen process to link your Stripe account
to your Zapiar accounts. Now, the next part of the workflow that I
built out is I have webhooks by Zapier over here.
What's the goal of this? The goal of this is to
get all the data from the checkout page and whatnot for the two
different products, because that's going to be
useful when you split it into a path because we need
path A and path B, and the path conditions
are going to be like, Hey, if this checkout
contains this word, then deliver this product. And then path B if
this product or checkout page contains
these words deliver this. Now, you may not need to
use Webhooks by Zapier. That might be a little bit confusing and a
little bit technical. But if you want to set that up, the Webhooks By Zapier
gets all that information. But I think you could
kind of skip over this little step
right there and just jump into paths right there.
But it's totally up to you. Webhooks by Zapier and using the Get function will
get all the data. Anyways, let's just add
a path right there. So we have the stripe
checkout session. Now, you need to add in a path. So we'll click over
here for paths, and then you just need
to look for paths. So paths are right here
and then click on NTs. Then add a path. Yep, click on Ns and now we have A and B. Okay, so let's click on the
path conditions over there, and then custom rules only
continue if so you have a bunch of different conditions that you can kind of
test to see what works. So I usually like to
use, text contains. So what would this
text contain when the user checks out so it will contain the
name of the product. So the name of the product
would be like this, like Vlog like a P. So text contains Vlog like
a Pro. There you go. And then they go down path A. Then path B, text contains Vlog like a Pro
and Expat Escape. You can put that in over here for path B.
X contains that, Vlog Escape, X PAT. There you go. Simple as that. Then what happens next? So you navigate down
here to Google Drive. And then within Google Drive, so click over here for
the action right there. You just click on Google Drive. There you go. Now, again, you have a bunch of
different events. The thing that you want is fine. Okay. I know it's a little overwhelming
if you're brand new, but you want to click on
Find a file right there. And then you just click on the Connect Google
Drive, sign in, and then you can
select the file that you want to deliver
to the end visitor. Okay? So when they buy,
they get this file. And then if it contains
this kind of text, then they go down Pat B
and they get this file. Okay. So now let's jump over
here to our Google Drive. So if you're going to
have two products, I would suggest that you create a folder and put both
products in that folder. And then you could have the standalone
product B by itself. So for example, like I have EBok right here as an example. I already showed
you this. You can open this with a new tab. I would just share this
URL right here for path A. Okay, find this file, find
this file right here. But if the user buys both products, well,
then they need both. So you click over here for New, click on New folder, and then product,
click on Create. And then we have a new product
folder right there, okay? And then you want to
share this folder. Okay? So you want
to share a link to this specific folder right here. And then you share that
under maybe action B if this is where the users getting both products
that they bought. They're getting
the main product, and they're also getting the Crosse because
they bought both. And that is it for Zapier.
It's pretty simple. I know it's a
little overwhelming if you're brand new to Zapier, but the key thing is to
split it into paths. Path conditions for A, path conditions for B, they end up here within Google
Drive for this link. Path B, they end
up over here for this link within Google Drive. And if this comes across as
a little bit too complicated and difficult and
annoying to set up then just keep
everything simple. Sell one product link to Google Drive via your
Stripe checkout page.
11. Stripe conclusion: Alright, everyone, that's it
for this course on how to create stripe checkout pages
to sell digital products. I hope you enjoyed it, and I
hope you're able to create dedicated stripe checkout
pages for your products. Anyways, my name is David. Thanks for being here and
have a great day. Bye bye.
David Utke, Web Pro and YouTuber
