Transcripts
1. Introduction: How to create an
online store and link your products to the
YouTube Products Shelf. Let's get started. What's upebdy My name is David. I
hope I ing a great day. Welcome to my Skillshare
course on forthwall.com. Forthwall.com is a completely
free online store, platform that allows you to sell all different types of products. Everything from
digital downloads like eBooks, checklists,
cheat sheets, online courses, as well as
print on demand merchandise, and you can even offer a
membership to your audience. In this course, I'm going
to cover everything that you need to know to get
started with forthwall.com. I'm going to show you how
to customize your website, set a custom domain name, upload different types of
products, how to write copy, how to set up and
offer a membership, as well as how to enable
different types of marketing features on the
back end like coupon codes, as well as the abandoned
cart recovery feature. On top of all that, I'm going
to show you how to link your fourth wall store to
your YouTube product shelf, so your products are displayed automatically on your
YouTube channel. So if you've been looking to
build an online store with a completely free platform
that integrates with the YouTube product shelf,
this course is for you. If you're ready to get
started, let's begin.
2. What is Fourthwall?: To forball.com. This is the platform we're
going to be using to sell digital products via the
YouTube Product Shelf. I know what you're thinking.
How much does this cost? So let's go ahead and click on the pricing tab and get
this out of the way. Okay, so there's two
pricing verticals. You have the free plan over
here and you have the P plan. Now, the free plan,
you can design and sell high quality products. It's fully customizable. They handle customer support, offer monthly
memberships, promo codes, discounts, giveaways,
and you can sell your products on various
other platforms. Now, the P plan
over here, you get $120 of free sample
credits per year, 247 priority support, no
fees on digital products. So it really just
becomes a math problem with how much you're
selling on fourth wall. So if you're making
a lot of sales, and it makes sense to pay $15 a month for the P plan, then
I would upgrade to that. But I think for most people, just the free plan is
fine because the fees on digital products with Fourthwall are actually quite
low, in my opinion. I think it's very reasonable
for what they provide, especially compared to, like,
a gum road that takes 10%. So what exactly are the fees for selling digital
products wall. Well, we see right here,
sell digital products. It's a 5% fee with a
five gigabyte limit. That means your product can't be any larger than 5 gigabytes
if you're on the free plan. If it is, then you need to
upgrade to the Pro plan, so you have 100 gigabyte limit, and that removes the
fees you're paying. And then you can design new high quality products
like merchandise. There's no fees for
that, but of course, you have to have a markup on the base cost of whatever
merchandise you're selling. But they handle the
manufacturing and shipping. So it's a good deal,
in my opinion, and you can sell your own products that
you have yourself, and there's no fees for that. Now what products can you
sell with Fourthwall? So Fourthwall is pretty popular
for selling merchandise, and the merchandise is actually pretty high quality,
so you can do that. You can also sell
digital downloads, like eBooks, cheat
sheets, templates, that sort of thing, as well as online courses and memberships. Anyways, if you're
ready to get started, click on the big blue
Start now button. And next, just follow the
on screen instructions to create your free
Fourthwall account, so you can sign
up with Google or Apple or sign up with Email. I'm going to go
ahead and click on signup with Email over here. Then enter in your email
password and click on Continue.
3. Fourthwall Dashboard: Welcome toffol.com at Dashboard. So let me give you a quick tour of this so you understand
what's going on. So at the very top right here it's pretty self explanatory. This shows you your
orders and your profit. The URL for your
site right there, creates another
product by clicking on the create Product button, apps to help grow your revenue, so you can integrate
everything with TikTok Shop, Instagram and Facebook
shop and so forth, you can have a referral
link to your store. For free shipping and most important that you should
take advantage of is boost sales with a discount in the abandoned cart
checkout email. So when people enter in their
email on the checkout page, but they don't buy,
you can set up so they get an abandoned CRT email. And in that email, you can offer a
5% coupon code to get them to convert into a sale, and you can also set up
a custom domain name if you want with Fourthwall. You don't have to do that, but this is an option over here. Next is help and support, so there's a discord
community that you can join, as well as a guide that
you can read on how to get started with Fourthwall and other various guides and tips. Now let's continue to the Orders tab right there. So go
ahead and click on that. You should be on all orders. So over here, it will show you all orders that you've received. You also have this
donations tab right here. And yes, with Fourthwall, you can set up simple
donations for your site. So when you're in the builder
for your site designer, you can add in a donations
section if you want. But again, Fourthwall
is primarily focused on selling products, but donations are a thing. So if you're just curious
as to, like, Okay, like, where is that within Fourthwall, let me just go ahead and
click on site Design. We'll just open up
this right there. So we have this right there, add a page section. Click on that. Then we'll scroll
down right there, and you're going
to see donations right there so you
can add this in. And so over here,
it'll just show you standalone donations. And again, like, it
says right there orders with an Add donation
are in the Orders tab. So that's how donations work. It's not really a primary
focus of Fourthwall, but something that you get. Then over here, you have
thank you so people can send you a thank you
when they buy the product, and then over here
to be shipped. If you have products that
haven't been shipped out yet, like merchandise. Now if we click over
here for products, this is going to show you all the products that
you have for sale. So if I click on this blue
button, create a new product, we can design a new product, something I have or
sell a digital product. You can sell merchandise
right there, something you want to sell yourself or a digital
product over there. You can also combine
product listings if you want into a
bundle right there. So if I click on that,
combine product listings, products can be added
to combined listings, won't be available
to sell separately, so just be aware of that. Okay, anyway, it's
promotions over here. So you have promo codes
that you can set up, and you can also have
give away links. So if you just want
to give away like a digital product for free
or something like that, you can set that up as
well as promo codes. And promo codes are quite
useful because, again, codes actually help drive sales, so you can set up a shop promo, a membership promo,
or a giveaway link. Okay, next, we have memberships. So you can launch
your membership with Fourthwall if you want and set up different
tiers over here. So you can have post, messages, video series members, perks and tears settings, and so forth. Then, of course, we
have site design, and that takes you
to the design editor over here where
you can customize the look and feel of your site. You have analytics over here, so you can integrate
your analytics with Google Analytics if you
want to get back end data. And over here, you have reports down here, so you
can check this out, then various apps,
so you can integrate your fourth Walt store
with other different apps. Then you have the general
settings page right here where you can customize different
aspects of general settings, samples, referrals,
team billing, plan, shipping, domain, checkout,
and for developers. And finally, if we click on our little icon Link Utop there, we'll see the appearance
right over here, so we can change
this to dark mode, Light mode, use
device over there. We click on B. You can also navigate to your
account settings, the Help Center
in logo so if you click on the account
settings over here, this is where we can just
have general settings, security em notifications,
connected sites, just your basic stuff. And down here on the right
hand corner is a chat bot, so you can just send a message, whatever to support, and they'll get back to
you quite quickly.
4. Change your Subdomain: Let's begin customizing the
design of our websites. Now, with Fourthwall,
I do suggest adjusting the URL
structure of your site. And you can do so by navigating over here to the Home
tab right up top there. Click on the little gear icon to navigate to the
domain settings. Then when you navigate
right down here, this is where you can change
the fourth wall domain. So as you are signing up, it's going to just
automatically populate this. So it was like my amazing store, it'll be like my dash, amazing dash store, and you're like, I don't want these dashes. I just want to make it all,
this is where you can change. Like, when I
originally signed up, it was Edge of Dash David, and it's like, No, no, no,
I just want as one thing. So right over here is where you can change it
to whatever domain, structure, URL structure
that you want.
5. How to Set a Custom Domain Name: Setting a custom domain
name for our website. So I just showed
you how to change the subdomain of your fourth
wall shop right down here. But you notice that there's a connect Domain
button right there, and that allows you to
set a custom domain. So you can have it be my
website.com if you want. Now, you do see this offer for Fourthwall Pro. You
can ignore this. Again, fourth wall Pro
is about $15 a month, and you do get a free domain
name with that purchase. But you can totally get
a domain name on your own and then connect
it to Fourthwall. For that, I do suggest using
namcheap.com over here. This is where I get
all my domain names. And so to get started with
Namecheap is very simple. Just type in the
domain name that you want to register right here. Okay, so I have my
super amazing site.com. Let's go ahead and click
on the search button. And on the next page, it will tell us whether or not the domain name is
available for sale. Oh, yes, it is right here. So we can go ahead and
click on Add to Cards. Then we can click on the
Checkout button right there and just ignore all
of these upsells. Once we click on Check Out, then we can just take a look at the checkout page to make
sure everything is correct. So you can register
your domain name for up to ten years in
advance if you want, and you do get domain privacy included with your purchase. Domain privacy is
important because when you register a domain name and create an account
with Namecheap, you do have to provide accurate information of your
personal information, like your name, email, address, like, really
personal stuff. And so domain name privacy keeps all of that
information private, and with Namecheap, you
get it free forever. Anyways, when you're ready,
just click on Confirm Order, create your Namecheap account, and then submit payment,
and you are good to go. Now, once you've finished registering your domain
name at Namecheap, you're ready to connect
your custom domain. So just navigate back
tube settings domain, and then click on Custom
Domain right here. Now, you want to
connect domain name to your site that
you just registered. So over here within Namecheap, this is my domain name
that I registered, and this is my name cheap
account, and we're good to go. So let's navigate back
to the dashboard. All I have to do is
put in the domain name that you want to
register right there. So I got David tutorial.com. Go ahead and click
on Connect Domain. Now it says we're pulling the information about
the domain name. This can take up to 30 seconds.
Just give it a moment. Fantastic. So Fourthwall uses entry to easily
configure your domain. So all you have to do is
click on Continue to. Continue. All right, so now it's analyzing the domain name. It detected the DNS provider, and it's getting
everything set up. Okay, so now all you
have to do is log into your name cheep account by logging in with your
name cheep details. You're giving entry
one time permission to connect your domain name. Go ahead and do that. Put in
your username and password, then click on and continue. So once you put in your
username and a password, it's going to
authenticate everything. Then it's going to
send a verification code to your inbox. So enter in the
verification code that you just received
to your email. Now it's setting everything
up on the back end of your domain name to connect Fourthwall to your name
cheap domain name. Done. It's as simple as that. So david.com is now configured. Now, you do have to be
a little bit patient. It can take up to 48 hours
for the domain name to be live on Fourthwall because it requires some propagation
on the back end. It's not immediate,
but give it a day, two days max, and
you are good to go. Anyways, when you're
ready, click on Done. Now, it should say
your domainname.com, and it's syncing
your domain name. Now, if you're
just curious as to what entry specifically did
automatically on your behalf, is that it entered in
a bunch of records, so you can see what
records were added. So you navigate back to your
domain name in name cheap. Click on the Advanced
DNS settings. Then right down here,
we see an A record, a bunch of Cname records. We have MX records down here. This is what entry
did. It just added in all these different
records automatically. Of course, you can do this manually if you want one by one, but entry just takes
care of the process to make it very
streamlined and easy. Anyways, that's all you
have to do to set up a custom domain name
for your websites. Okay, so, it's been
about an hour. Let's go ahead and check to
make sure that everything is working as expected.
And yes, it is. So right over here,
we have david.com, and it's showing our fourth
Walt store over here. Now, if you want to delete this domain for whatever reason, you want to turn it back to the subdomain or change it to
a different URL, whatever. To do is navigate
to your settings, click on Domain right there, and then just click
on remove Domain. And there you go. It's
as simple as that. Now, on the back end of your
name cheap account, though, you will have to
go ahead and just delete all these records over here if you ever want to use this domain name
for something else. So maybe you have this
domain, and you're like, actually I want to use this
for a WordPress website or a Shop fi store
or something else. You want to move it,
just make sure to again, navigate to Advanced DNS, and then just go
ahead and delete all these records and delete all these MX
records as well.
6. Adding Products to Your Online Store: Products to your online store. Okay, so navigate over
here to the Products tab. Go ahead and click on
that, it's going to load the all products
page right here. Now, to create a new
product is very simple. Just click on the Blue,
create a new product button. You can create a new
merchandise product over there. You can
have something to sell. So if you have a
physical thing that you want to sell to your audience, you can do that, and you
can sell digital products. Let me go ahead
and click on Sell digital product rights here. And all you have
to do is enter in a product name, a description. Description is optional, but
this is your sales copy. So, in my opinion,
this is not optional. This is quite important. Then the product
category right there. Then how much you're
selling it for, then you can upload the
files right over here. So each file has to be
1 gigabyte or less. Now, you can upload
multiple files, but they all have
to be individually less than 1 gigabyte. So yeah, you can totally upload a video
course if you want. But just know that when the
user buys your product, they get access to the videos, and they download the videos
directly to their computer. Then you have
photography over there, so photography is used to
represent the product, so you should add images that help sell the product that
you're trying to sell. So let me just show
you a quick example. Let's just open up
my sites over here. Let's go to products over there. We'll click on
this one, and then let's open up this right there. Okay. So here's the product. So we have the title right
there, the price points, and then sales copy over here.
That's the point of this. So the way I would
approach this, personally, just have a quick little
salesmanship paragraph at the very top right there, trying to hit home on an
emotional aspect and focus on the tangible outcome
that the end user gets and then bullet points, and then end with a
final called Action two B then you have a big ad de cart button,
and there you go. And then the
photography over here, these pictures that
you can upload. Well, if this is an E book, then you want to show
what the user's going to get By and other
additional images. And you can have
up to four images that you can upload on
your product pages. And that's really
all you need to know for the sales copy over here. So, again, this is just the
product on the back end, the title, sales
copy right there, then product category
E books in books, the price points, and
then uploading the files. This is a super simple. So let's navigate
back to all products. Let me go ahead and
create a new product. We'll click over here to create a new design product,
just to show you that. And over here, we can add merchandise to our online store. So is quality or cost
more important to you. So premium quality materials,
we'll click on NT. We'll say slim fit over there. Okay, we'll just
say, like, Okay, I want this T shirt right
there. Click on NT. You get printed, embroidered, and then you can design now. Click on Design now over here, and then you can upload
your own designs. So you have the front, back,
left sleeve, right sleeve. Again, it's kind of
print on demand. The quality that you get from Fourthwall is
actually quite good. But I like that you
have that option. Let me back out of this.
Go back over here. Let's go back. Alright, let's
click on a new product. We'll create a new design again. Alright, so I do like that you have the option
to choose between, like, quality, like,
what's important to you. But anyway, it's
merchandise super simple. You just click on the item
that you want to design. Like, Okay, I want
a mug over here, and then design now. And then once this is
uploaded over here, you can just drag and drop
your image into place. So we'll just use a
quick example over here. And we'll just use this
image right there. Alright, so now we have the
image uploaded over here, and we can expand at outs. Alright, well it like
that. And there we go. So now the mug kind
of looks like that. Again, super simple.
It's print on demand. You just upload
your own graphics to a wide range of products,
and then when you're ready, you can actually
add the merchandise to your fourth wall store, and then that will be displayed in the YouTube product shelf, along with any digital products or whatever you're trying to do. Personally, my approach would
be either to be just do strictly digital products with Fourthwall or do
merchandise personally. But again, it's your store.
You can do whatever you want. Anyways, that's all you
really need to know when it comes to adding new products
to your online store.
7. Creating Memberships: Memberships within Fourthwall.
Okay, so over here, we have the left hand side
bar with the membership. Tab, just go ahead
and click on that. If you want to offer a
membership to your audience, you can absolutely do
that through Fourthwall. Now, once you click on that, you have overview, posts, messages, video series members, perks, and settings over there. So first thing, we can create
different tiers over here. So let's click on Add Tier and you can have
the silver tier, the gold tier, that type
of thing, if you want. So just put in test over here, put in test this. And then price per month,
we'll just say $7. We'll click on Save right there. And now this tier is live. Now, we click over here to
add in different perks. So what are people going to get when they sign up
to your membership? So I'll just say, maybe website review case
studies. There we go. Whatever. Click on
add PRC right there. Done. Now we can add in
an additional tier and then follow the same
process over here. Okay, so now we have
Perks and tears. Now if we click
over here for Post, this is where we create content that people
have access to. So let's click on
Create New Post. And I'll just say that
this is a video over here. Now we can upload the video. Now, you can choose who has
access to it members only, free accounts, members and free accounts, select
tiers, everyone. Now, if you click on everyone
due to bandwidth issues, whatever, you have to
have a paid subscription to their pro tier. So if you're going to upload video, and it's the membership. So your content is going
to be private anyways. So just click on members only, or you can have select tiers. So I have, like, if
you're uploading content and maybe the lowest tier
has this video content, this tier has that other video, something like that,
you can choose, like what tier gets
access to this. So let's click over
here to browse. And I'll upload a
video right there. Boom. This video we'll
upload right there, and we'll put in
test for the title. There we go. And
post description, which put in tests right there. There we go and add a new tag. And then we'll just say
test again. There we are. Okay, so now we have tags and content and the
Post title right there. Okay, let's go
ahead and click on Publish. Also, you can embed. So if you have the URL that
you want to embed from, you can do that,
or you can upload directly within Fourthwall. Anyways, let me click
on Publish over here. Fantastic. Okay, so
I went ahead and published this content
right there anyway, let's open up this one,
and we'll click on the URL structure and see what it looks
like. And here you go. Alright, so this is a post
for members only content. We have the big video
at the top right there, and then you have
content over here, and people can
click over here to Join To Access and Join To
Access, so they click on NIS. Then they're directed to this
checkout page over here. So choose what you pay $7 a
month, create your account, to get access to your private
members only content. In addition to that, we can
also add in video series. So the way this works,
it's sort of like creating a category
page, honestly, because you create
a video series, then you can add posts
that have videos in it to your video series. That's functionally
how this works. Ways, let's go
ahead and click on add new video
series right there. We'll call this video series. And then test over here. We'll go ahead and add in
a thumbnail right there. We'll do that. Okay, and
we'll click on Save. Okay, so now our
video series is live. So if you navigate down here, get rid of that, you can
see this right here. You can add videos to
series by editing them. So visit the Post tab, so we'll navigate to
our Post tab over here. Once we're over on this page, then you click over here
to add it to video series. So I want to add it to this item right there. We'll
click on Confirm. Click on save, and then
boom. There we go. So let's click on this over
here, and here we are. So this looks good. So
let me back out of this, and we'll go to video series. Click on this one, open up the video series page, and
this is what it looks like. So again, it's just a category page,
functionally speaking. So then all your videos will
be listed out over here.
8. Designing Your Online Store: It's time to jump into the site design tab to adjust the look and
feel of our websites. Okay, in the left hand side bar, go ahead and click on
site Design right there, and now the Page
Builder will open up and we can begin
designing our sites. Now, the way it works is that
you have a header section, a body section, and
the footer section. That's how this is structured. And then these blocks are the blocks that are
part of that section. So right here we
have our header. So if I click on Add
a header section, we can have an announcement bar. That's the only thing we
can add in over here. We'll do that.
Alright, very good. So now we have announcement bar at the very top right there, and then the settings open up. You want to adjust anything,
you just click on it. So I want to adjust the
header, boom, click on that, and then we have the settings
for this specific block. Now, if you want to
move things around, you can just click
on that to move everything around as needed. Now, over here in the body, we have the featured collection at the very top right there, but maybe I want to have
a different section. So I want to have
maybe an image banner right there. We'll click on add. And yeah, that
looks good. So now we have the product
and an image banner, but, like, Well, I
want the image banner to lead off with the site. So click over here and then
drag it up above that, and then that moves the
placements of the block. So now we have a header, we
have the announcement bar. We have a nice little
offer section right there, and then we have a block section for the featured products, and then you click over here
to add another page section, and you have a bunch of
different options over here. So you can play around with
this on your own time, but like text, video, video
banner, and so forth. Then we have the
footer right down here. And so the footer is fine. You have copyright
tax, left menu. You can just change
things around centered, right menu, whatever you want. We click over here to
add a footer section. The only thing we
can do right here is add in an announcement bar at the very bottom of the
sites. So there you go. So that's the body, header
and the footer overall. You can change what
page you're editing. Just click on this
drop down right there. Then you have different pages over here that you
can jump into. You can do the same thing
over here with this link, and you have a mobile option
to see what your site will look like on a mobile
device. So simple enough. Now, we click over here
for the style tab. The style tab allows you
to change the colors, fonts, background, visual, logo, fabricon, border
radius, product cards, social links right there. So that's what the
style tab is for. Then your page tab over here. This allows you to
adjust the pages. So right now, we only
have a home page, coming Zoom page, checkout page, feed Perks video catwa, contact privacy policy returns, and terms of service. So you can click
over here to create a custom page and add
a page to your site. You can also click on the
little dropdown right there to do the same thing,
create a custom page. So if you want to create, like an About page,
something like that, you can totally do that with this fourth wall Builder over here. Really all
you need to know. Now, if you click on theme, there's only going
to be one theme. So I have clean
frame right there. So that's all that's
going on with this. But again, pages over there. This is how you add pages and how you jump into
specific pages. Like, for example,
the Coming Soon page. Maybe I want to change
the way that this is laid out or the
way it looks like. Or we have the product
page over here, and then default product page, we'll click on create
and Do Template. Okay, so we'll just
call this Dotemplate. Templates over here. Click nets. And this is the template
that I can create. So I can create my own custom
template to a small degree. Honestly, fourth balls all kind of pretty cookie
cutter overall. But you can have the
announcement bar, heater section, product details. You may also, personally, I wouldn't really
change anything over here. Looks good the way it is. But, you click on product
details, you can change, like, the padding over here, bottom padding, at cart. You want to say to,
like, at to bag. If you're from the
United Kingdom, you can do that little
details like that. That's how you
change things over here on the checkout page. But the overall layout with
the images and the tags like, Well, you're pretty
stuck with the layout. Overall. You can't do
too much over here. Then you have the Footer
announcement bar. And so, again, you can swap
things around like that. Like you may like different
various products I mean, why would you do that? You want the product to come
up first, then you may like. Again, you can change things, but there's not a lot
you'd want to change, in my opinion, with this page, but that's how you adjust
the product templates. Anyways, that's how you
edit and adjust the look and feel design and layouts of your website
using Fourthwall.
9. Adding Products to the YouTube Merch Shelf: My laptop, let's begin. So this is YouTube. We're on YouTube right now. But if you scroll down
on certain channels, you're going to
notice that you'll see this little
element right here, the shop whoever stores. So whatever the shop name
is, the channel name is, et cetera, will appear here with various products
that you can buy. Now, there's a wide range
of integrations for this. This is called the
Product Shelf. But Fourthwall is a totally
free option to use, and it integrates with YouTube. You can upload digital
products, merchandise, et cetera, and have it be
displayed in the product shelf. So when the user
comes over here, you get data on the back end of your YouTube channel of your impressions and
clicks over here. So if I click on this
product right there, it takes us to forthwall.com, and then this is what the
product page looks like. It's pretty basic overall, but the integration with the YouTube product
shelf is very helpful. Anyways, this is what your
product page looks like. So with it, you can upload specific images related
to your product. You can adjust and
change the copy over here, change
the price point, change the colors,
and you have a nice big add it to
Cart button over here. So when the user clicks on
this Add to Cart button, fourth ball uses this slide
out feature over here. So it's been added to the cart, and then you have the
checkout button right there. But you also have these
one click bump offers, which I really like,
so the user can just click over here to add to Cart. There we go. Let's click
on Checkout right here. Then we're taken to a nice
looking clean checkout page. That makes it very easy for
the end user to purchase. Connecting your
Fourthwall shop to the YouTube Product Shelf.
So how does that work? So, first off, navigate
over here to the apps page. Then you have the YouTube
Product Shelf box right there. Go ahead and click on it.
Now, you need to have at least 500 subscribers
in order for this to work. And I also recommend
being logged into your YouTube studio on the
back end over here. Okay. Anyways, to begin the
connection process, simply click on the
Connect button right here. Next, you need to continue
and confirm that you want to link your Fourthwall account
to your YouTube studio. They do recommend you read the privacy policy in
terms of service to understand how
Fourthwall will process your data and so forth, so you can do that
on your own time. Anyways, when you're
ready, click on Continue. Once you go through the
on screen process to connect your Fourthwall store to your YouTube product Shelf, you're going to be
redirected back over here to the YouTube product Shelf
page on Fourthwall. It's going to say not
connected. That's totally fine. There's no problem.
It does tell you a few things that you do
need to do down here. So it's just telling
you that you need to navigate to YouTube
Studio and then select Fourthwall from the
online store section and then connect it
manually that way. Then navigate back over
here to Click on Reconnect. With this channel, I already
connected it to Fourthwall, so that's why I'm
seeing this data. But if we have a
channel where there's not anything connected, all they're talking about
is clicking over here for the shopping page right
there, the shopping tab. Then click on this setup
page right here under the Get Started to set
up a store on YouTube. So you click on
setup right there, and then you select the
platform that you're trying to connect to the
YouTube product Shelf. So we're using Fourthwall. All you do is click on Select. Read the terms, then
navigate down here. Click on I agree,
click on Accept. Once you do that, then you navigate back
over here to Fourthwall. Then you click on Click
here in order to reconnect, and you are good to go. Now, your products
will be submitted to YouTube that are on
your fourth wall store, and they're going to be
submitted for review. So everything's going
to go live immediately. They say it can take up to 24 hours for
everything to go live. I've noticed it's usually
about 12 hours or so. It's not fast, but
it's full day. And it's really that simple.
So once everything's set up, your product will begin appearing on your
YouTube channel. So if you have one or
two or three products, your merchandise that
you create, whatever. But anyways, that's how you connect products
that you have in your fourth wall store to your YouTube product shelf
and your YouTube studio.
10. Setting Up Analytics: And so wrap this up is setting up analytics
for your website. So over here on the
left hand side, Br, you'll notice something
that says Analytics. Go ahead and click on that. Then you'll be on
the overview tab. So you have overview shop memberships at the
very top right there. So I'm going to click
over here for overview. Now, to connect this to Google
Analytics is very simple. All you have to do is
click on this button over there that says
Connect for free. And then it's going
to direct you over here to allow access. Now, you do already need to have a Google Analytics
account for this to work. So if you don't have a
Google Analytics account, I recommend just Googling
Google Analytics. It's going to be the
top result right there that says
Analytics and tools under marketing platform
dot Google Analytics. Then this is what it looks like. Just click on Get Start today, then sign up to
create your account. Now, if you already have a
Google Analytics account, I recommend just log into your accounts and then
navigate over here to the fourth wall
sign in page once you click on this
Connector free button, then just click on Continue. Once you do that, you'll
be navigated back to your fourth wall
account where you can accept the terms
and conditions. So click on this button to accept the terms and conditions. Once you click that button, you'll be navigating here to the Google Analytics terms
of service agreement. Just make sure to click on
this little checkbox right there that I accept the
data processing terms, navigate down here
to the bottom, then click on I accept. And now you're going
to have a new property in your Google
Analytics account. So I have fourth
wall right here, and then this is
going to display all the data for me on the back end about how
my store is performing. Now, in addition to that
within your YouTube studio, you click on ERN, you
click on Shopping. You also get information
specifically about how your products are performing within the YouTube
product shelf. So you can see product clicks, and you can see product
impressions over here. So you also have data
on this end as well. And that's it for
setting up analytics for your fourth
wall online stores. You can connect it to
Google Analytics to get specific information about how your online store is performing, where your traffic is coming
from, what countries, how long people are staying, what pages they
visit, and whatnot. As well as the
YouTube studio to get specific data about how your products are performing within the YouTube
product Shelf.
11. Conclusion: Okay, everyone, that's it for this Skillshare course on how to launch your online store with forw.com and how to enable the YouTube Product Shelf with all your forwal.com products. Anyways, I just want
to say thank you very much and have a
good day. Bye bye.
David Utke, Web Pro and YouTuber
