How to Perform Keyword Research with Ubersugget

1. Introduction: Welcome to the course. Uh, my name is David. I'm going to show you how to do keyword research with Uber suggest. Uber suggests is a free keyword research tool that has since been bought by Neil Patel, who is transformed into a competitor to both SEM rush and H refs. Now while I do like SEM rush in a troughs, those are expensive tools that are a little bit more geared for a professional SEO team. By contrast, Uber suggests is a cost effective alternative that is ideal for any type of online content creator or small business. So in this course, I'm going to show you how to do both keyword research as well as competitive analysis. If you're ready to get started, click that next video and I'll see you on the inside. 2. Ubersuggest Overview for Beginners: Welcome to Uber suggest. So this is going to be a quick tour of what you get with Uber suggests. So it's first off, it's found at Neil Patel.com slash Uber suggest. So this used to be a standalone website, but again, Neil Patel bought it and incorporate it into his domain name. Now to get started is very easy. Just come over here. Then you put in a domain name that you want to begin doing any type of research on. So you can put in a domain name or a key word by definitely recommend just going ahead and go through the process to sign up with an email. And then once you do that, you're going to be looking at a page like this, and then you have the option to come over here to Plans and Pricing. Now, Uber suggest is completely free to use, but the free version is a little bit limited because you're only limited to a certain amount of searches per day. And so I suggest if you're going to be using Uber, suggest he definitely wanted to just crack open the wall and consider making a purchase decision. Now it down here you have the option to pay between monthly and a lifetime. So lifetimes, great, because it's a onetime fee. Like onetime fee, you pay for it and you're good to go. You have full access to Uber suggests and that's it. Unlike SEM rush and address which have a monthly fee. Anyways. So we're, we're suggests this how you navigate the web. See over here is your left hand sidebar. We can navigate to different aspects. Over here you have your dashboard. Then here you can add in a project. Okay? So project is literally what it says. Track and prove your raining rankings, get daily status updates, get alerts, and monitor your SEO health. So for example, let me go ahead and add my first project in how AT, in websites, creative pero a.com and then website name, I'll say website and creative Pro. And then we'll click on it next. Choose your vacation. Okay, we'll click on Next, Track your keywords. And then again, you can choose track whatever keywords are important to your specific topic. So over here I can put in life was to say create a website. It's okay. I'll add that one in. Okay, we just have that then all vocations English. So personally I really care about English, United States. So we'll go ahead and click on Next. And then we can put in our competitors. So we can track our competitors as well. We'll click on Next. So okay, I'll just add in jose named cheap and was a Shopify. Okay. We'll click on Next. There we go. Track frequency, weekly, daily, mobile rankings, whatever it was. Now we'll click on Next. You want my team to grow traffic will say no, then you're done. Okay? So there we go. So now it's going to give us a broad overview of our project. And it's going to tell us organic traffic backlinks, keywords, competitors, et cetera. So it's really helpful here. Now over here, if we navigate to rank tracking, then over here it's going to tell us the keywords that we're trying to rank for. So it's really helpful because, you know your website, you know what you're trying to rank for with your individual blog posts. This section right here allows you to manage all of that from a nice visual interface. Now, the bread and butter, so to speak of Uber suggest is overhear for keyword research and you have your competitive analysis. So the keyword research operates functionally as a way to do keyword research to find like low competition phrases or even high competition phrases just to see like what's ranking. Related keywords, related suggestions, what websites are breaking for, what's, et cetera also gives you content ideas, which I really like. Then over here is the competitive analysis. And so the competitive analysis is obviously very good because you can input your competitors URL in. Uber suggests will tell you what pages on that specific website, our ranking, and actually driving traffic to the website. And that's incredibly valuable because if you can find that, hey, these five topics are driving the majority of the traffic to this website as my competitor and nice pages are driving traffic to this competitor. Then it's very easy to kind of reverse engineer. And then you kinda know what kinda kinds that you need to add to your website in order to compete. And then last, we have the SEO explore. So here you can have the backlinks and analysis of your website and then over here the SEO analysis. So this is just going to audit your website. So again, this is kind of an AI robot things, so it's not a 100 percent accurate, but it's going to give you a broad overview over the general no errors on your website speed recommendations, just maybe things that you're missing that you're not even aware of. For example, like one of the WordPress themes I was using on one of my websites, had all the title tags, H2 instead of H1. So for example, if we come over here to Web, say create pro.com, I'll come down here. But so go ahead and open up a web blog posts. So literally this theme, not this website, but different website. The title right here was H2. This should be one because this is the title tag of her blog posts and it's a small thing, but it improves the SEO. So you can see H1 class right there. And so Uber suggest was really helpful because it pointed out a mistake in this way, this theme was coded where all the titles were H2. So I had to go in and just quickly change. It wasn't a big deal. But it's just like whoo, Okay, I didn't even catch that. And I've been using this theme for a year and a half on this other website. So this is just very helpful tool. And then right down here you have other settings. So Chrome extension, consulting support, et cetera. And that is it. 3. Keyword Research for Content Marketing: Welcome to my laptop. Let's be given. So this is the keyword analyzer tool right here is where you can put in the keyword phrase that you want to create a blog post on or a YouTube video on. And over here you can set the language in location if that's important. Now down here you have more additional information that you can check out that gives a kind of a broad overview as to the quality and competitiveness of this key word. So search volume, this is kind of just a guesstimate to be honest with you, like the most accurate search form is to actually go into an AdWords accounts and use the Keyword Planner tool to figure that out. But it is nice just to get a broad overview. Seo difficulty tells you how competitive this is. So 73 is quite high paid difficulty, 53, that's in the middle. Sun at scale like one to 100, then the cost-per-click. So it's like, okay, there's money here. This is a valuable keyword. There's actually people paying money to rank for this and to have their ads is shown for this specific phrase. So that's good to know. So anyways, what I really like about this, those down here where we have keyword ideas. So over here we have how to make a personal website and we have a bunch of suggested phrases that are kind of similar. And we can take a look at the cost-per-click as well, as well as the search volume that you want to pay attention, the cost-per-click, because the higher cost-per-click, that means the higher ad rates, there's more advertisers. So maybe it's a little bit more of a valuable phrase. Not always, but just something that's really helpful to kind of know and understand. Now over here we have SD says SEO difficulty estimation in your ranking for the eig, organic search is over here. Anything in green is kind of fair game a little bit that you could potentially create a piece of continent that could actually rank well for that specific phrase. But what I like is over here, like, for example, we can jump into questions. So obviously it's going to be like how, how, how, how, how, but we can click over here and view all keyword related ideas. And now we're in the keyword ideas section. Okay? And so here we can just jump in and we can just go through this and you can take a look and find phrases that maybe you just didn't even think of. So for example, comparisons, how to make a personal website using HTML and CSS like, Oh, fantastic. Like okay, maybe there's not a lot of volume there. There's not a lot of like there's no cost-per-click for that. So maybe, maybe you could avoid that one if you want. Like there doesn't seem to be enough volume to wear it. People were really want to learn how to do that In EBP. A kind of a really technical thing that creates that people wouldn't get much value out of. So we can jump over here to questions like, why make a personal website? How to make a personal website using HTML, that's okay. How to make a personal website for a resume. Okay? So like how to make a personal website for how to make a resume personal website. There you go, boom. And it's a search volume 10. Okay. Cost-per-click is nine. That's okay. So there's not a lot of search volume, but like again, with any type of search engine via eye on YouTube or Google, It's not just as one specific phrase. If you create like how to make a personal website, you're going to be index for a bunch of different related phrases. So I personally don't worry too much about the volume. What I really care about is like I just want to see some volume and then some cost-per-click. And if I see that, then it's like, okay, that's worth my time creating a piece of content on this. So for example, we come over here like how to make a personal website for free. Like that would be a fantastic YouTube video like perfect. And I know that's going to get more than 40 views and I know that's probably going to bake. Maybe that would make like $12 because it is free, so, you know, that sort of thing. So that's kinda like yeah, to use your professional judgment, but this is something I really like. And again, just this section right up top there were weighted prepositions just gives you really helpful things that you can kinda take note of. Now we come over here to keyword list. And so you can save your keyword list. So if you want to go ahead and do that, then down here we have contents, ideas. Okay? And so right here, this is great because this just tells us what's ranking for this. So say, okay, we have how to make a great personal resume website, okay? The impact of having a personal website, how to make a personal website in 20 minutes free guide. And so right here, it's really helpful because we get just broad continent ideas if we want to go after this phrase like Okay, give me an example book. Personally what I would do, I wouldn't necessarily use the content ideas. I will just do this. I would take this. And then let's go to Google and put it in. And then, oh, okay, here we go. We got this. And then right over here we can just eyeball and take a look at what's ranking and kinda break it apart. Ok, and then think about like, how does this makes sense for our website? What's ranking? How can we make something that's a little bit more better, maybe something a little bit more niche specific, et cetera. 4. Competitive Analysis Part 1: And competitive analysis tool from Uber suggest now I'm going to come right out and say that this is my favorite tool that Uber suggest provides. What I like most about this tool is I can take any URL I want, plug it into the competitive analysis tool, and it's going to come back to me and tell me what pages actually ranking in are actually driving traffic to a website. That's insanely helpful because you can reverse engineer the SEO of your competitors. If you can find like, Hey, this blog post is driving traffic because it's based on this keyword. If you know that's working for your competitor, then obviously it would probably work for your own website. Anyways, let them it's my laptop. I'm going to show you how to use the competitive analysis tool right now. And so my laptop, Let's begin. So this is Uber suggest in this what you're going to be looking at once you sign up to Uber, suggest you can have a free trial, then you can pay monthly or you can pay a onetime fee for full access. I went ahead and just paid the onetime fee because only like a 120 hours, something really affordable compared to the SEM rush and H refs. So what we're Uber suggests really shines in my opinion, is their competitive analysis. So let's just take a look at a website right here. This is called Logger Pro. I was personally thinking of creating a website dedicated to vlogging. Because I personally vlog, it's like something they actually do and it's kinda like the process I tell you guys to go through, you know, it's like take a step back thing, but like what you do, What's interesting in different about you and say, Okay, I travel vlog, I have a casual travel blog. I'm really, I really enjoy it. I know a lot about cameras. I make YouTube videos. It's just this is just my wheelhouse. And so when I found Logger Pro is like, okay, there's other I want to find competitors. And so you want to find like 34 competitors and then you want to do an analysis of their website. And so one thing that really jumped out for me right here is down here where we have the elite cafe media lifestyle publisher. That's great because that means that they're on Add thrive. And to be honest drive, you have to have a 100 thousand page views. So that means that this website's getting over a 100 thousand pageviews, which means like they're getting like 3 thousand visitors a day, like something like that. 3000, 4 thousand visitors a day potentially. So let's just take the URL and where I want to go is competitive analysis and then I want to go to traffic overview. All right, so back out of this one and we put in Logger Pro, okay? Now right here you get a bunch of information. Domain authority is from Moz in, so this just tells you how easy this website is to rank for specific phrases in this topic. And so it has a decent domain authority. Organic keywords is good. This is visit complete guesstimate. I can, I've tested my own websites and they can tell you they can just a complete guesstimate. And so whether or not this is accurate, I have no idea. I personally just a guess or just guessing. So don't base too much off this don't be like, oh wow, so much traffic. What you wanna do is you want to come down here and take a look at my top pages. This is accurate. This is where Uber suggest is awesome because it literally is telling you the top pages for the website that's driving all of the traffic. And so you can kind of figure out like what the keyword phrases like, for example, best lighting for you to know. Okay? So I should create a wife, I had a camera website, I should make a piece of content like that. You know, best lighting for streaming, best lighting for you to whatever your topic is, that sort of thing. That's how you kinda take this information. But for our purposes with competitive research, we want to look at this estimated visits, 90 thousand for this one piece of content. And so it's like 250 for Q and a questions. Like who wants to rank for that? So this website is getting all of its traffic for this one piece of content, that's one piece of contents were incurred for all these. No questions for YouTube. Interesting questions for you to have fun questions for you to Q&A questions for YouTube. Like that's something that Pete Like who's looking for that? Like teenagers, like what's the value of ranking for that? Is that providing really helpful value to people like I'm not interested in creating a website on that kinda topic. And I really don't like seeing websites that are lopsided like this where they're just getting a ton of traffic for one specific phrase. And so again, just view the top pages by traffic. Take a look. So cheap vlogging cameras, lighting for You, Tube, video ideas, cameras for gaming like so it's a decent what is a decent niche? It looks okay. It looks like there's enough mixed to like where you can get traffic and run ads and do a little bit of affiliate marketing. So I'm not saying it's a bad niche, but I just don't like how it's just too lopsided where you're gonna be creating all this content. In. Generally speaking, like you're just ease just getting as traffic from one blog post. So let's come over here to similar websites. This is really helpful to you can find similar websites just by taking the top pages and then just say Q&A questions for YouTube. So if I did that like Q, Q and a questions for YouTube, like 14. See that's the kind of common continous. Alright, so vulgar prose there. And so we can come down here and see like Okay, so what OS is ranking like we have vlog like pro.com. Okay, that could be a potential competitor. And he was back at this. Let me go over here. So let me go to similar websites. And so again, our goal with knit building a niche website is you want to find your competitors in. So like digital camera roll know, Best Buy, know Siena. No tech radar? No. Ah, right here. Okay. So we have vlog or gear. Okay. That's definitely a competitor was. Take a look at that. We have vlog tribe. Okay, let's take a look at that. They put that in right there and we have flagging PRO. Okay, let's take a look at that. I'll put vlogging pro right there. Okay, so we have logging pero, we have logger gear, and we have vlog tribe. So again, let's go through the same process. Let's take the mistake, the URL, and see where they're getting their traffic from. So put it right there. Let me paste that in. Vlogging Pro. And the school to go to top pages by traffic. And that's another lop-sided website. Alright, so they're getting all their traffic from this challenges, YouTube challenges how to start a vlog. That's okay, that's a good keyword. And you know, because you can promote a course or something like that. Video ideas, vague ideas, VOD video ideas. That's okay. But like people were searching for that, like, yeah, like, what's the value of that visitor in terms of promoting a product on Amazon Associates or cores are running ads like the ad rates I would assume are going to be quite low for that. And so let's continue on like cameras with a flip screen. What is a vlog and what does vlogging need? And so it's like, it's okay. So this is an okay topic. You know, they're getting the overwhelming majority of their traffic for this specific phrase, YouTube challenges. They're getting YouTube questions. Youtube challenges. 5. Competitive Analysis Part 2: All right, let's take a look at vlog or gear, see how this is performing. See if this is another lop-sided website. And there we go. Let's click on search. Yeah. Okay. Yes. It's like look at this. 80 thousand visits a month, estimated for Best Youtube, MP3 converters. Who cares, who wants. So I could build a website and talk about YouTube questions. And I find you two questions and then you'll vlogging ideas, video ideas for your vlog. And then this is best MP3 converters like these pieces of content or not. What I want to create. I want to create a helpful website that is going to be informational and helps people. And it appears for the vlogging topic, people want to go on YouTube to learn how to VOD best vlogging cameras. It seems like you could build a website where you can cover the specific topics like this is okay, I like that best ring light for Tiktok. That's a great idea. Okay. Best lighting equipment for you, too great. But then we have things like how much does Mr. Beast make? Who cares? How much does Beauty Pie make as their second top blog post? Who cares? Like who? Like that's so that's so low level HUC like who's looking for that other than like a teenager or so, or just some person just randomly searching for something not that valuable. Best free YouTube Downloader is YouTube's starter kits. It's just, it's not really there, you know. And also, again, like I said earlier, I don't like finding websites there a lopsided like this. By saw I was like 30000, twenty two thousand and fifteen thousand. Like really nice steady amount of traffic, a decent amount traffic for a variety keywords and phrases that are, you know, you could promote a product on from Amazon Associates a look like it would be valuable. You know, a question oriented thing. You'll where you're actually like helping people out, that sort of content. I want to see not this stuff where it's a kinda geared for teenagers like, Oh, you know how to best video ideas, Q and a video ideas. Anyways, let's take a look at vlog tribe. Let's see what's going on with them. And okay, so while tribe in, again, another ridiculous blog was number one, accent challenge, wordlist had questions. And so what appears to be most popular with regards to search are people looking for things like, like YouTube video ideas, YouTube challenge ideas, Q&A questions for YouTube, that sort of thing. And then secondary constant maybe would be things like best cameras for gaming or, you know, that sort of thing. Whatever, like tripods for vlogging know, but it doesn't appear to have that much Search button to. Again, these are all estimates, so they're not accurate, but it does give you an idea like the proportion of the traffic that a website's getting in. So this is completely lop-sided. This third, he's getting all his traffic from one blog post and that one block goes is ranking for a bunch of keyword phrases related to like, Q&A questions, fun you, YouTube Q&A questions, Q&A questions for teenagers on YouTube, that sort of thing. Who cares? And this is ranking again for that specific blog post as well and MP3 converter. And so if you want to answer this niche, go right ahead. But this is how I approach things where it's like, I don't like seeing the lop-sided traffic. I want to find something that's a little bit more balanced. And so in general, that's how you can kinda use Uber suggest in terms of the traffic overview and traffic potential. Again, this is not accurate, but again, we're shines is it just tells you the top pages. And if you know the top pages, you can just look at this and figure out like, okay, what's the keyword phrase are going after the colon after like accent challenge, YouTube Challenges best cameras for gaming, YouTube conventions. And so they, okay, that's where they're getting their content from. So like if I'm going to create content and I have a website in this topic, those are the pieces of content I need to create, to create, to compete, and just do that for all of these. But again, we're doing by competitive research. So do you want to create a website? And this topic is that the kind of content that you want to create? Is that really helpful? For me? It's like no, no, that's not it. That's not what I want. I would rather do something like what I do like website career pro.com where I cover like this domain name registered, this domain name register. And it really helps people make a decision, okay? Instead of this childish stuff, It's an accent challenge. And that's it for Uber suggests. Okay, So I really like, and I'm really impressed with the way it's developed over time. And so over here we have, they also have their keyword analyzers. Let's just take a quick look at this. All right, So enter a keyword or domain name. Alright, so, alright, so let's go back to the competitive analysis. Let's just take a broad keyword when we come down there. All right, so we'll take accent challenge. All right, go up there, keyword analyzer. And so keyword analyzers helpful too, because it gives you information on a specific keyword so you can kinda understand the traffic potential, etcetera related keywords and phrases that could go wrong with this. All right, so there we go, okay, so keyword and then it gives you a bunch of other ideas to go along with this. But again, Uber suggest not that big of a deal because I would just personally do something like this. I'd come over here, come to accent challenge, boom, like this. And then I personally would just use this section over here from related keywords, accent, challenge, Tiktok acts and challenge mean axe and challenge words like this is like teenagers like this for 20 year-olds. And so, you know, and this is like what I would kinda do. I'd maybe do a mix of both. But again, what I like about Uber suggest is the competitive analysis. Okay? It's another little tool to add into your collection of things in addition to Keywords Everywhere. Like this is good too. This is good to just again idea, but again, use competitive analysis to get a broad idea of over the specific pages that are ranking for a website getting traffic. Take a look at like the top 10 or 15 pages. Take a look at the key words. Think about this is, it's, it's a topic that looks like it could be very profitable, et cetera. And so, you know, like I'm sure he's doing a decent I'm sure he's doing all right. You know, he's making money from Amazon Associates. He's running ads on his websites from AD thrive, I keep I'm sure this is making over $1000 for sure. But in general, it's all of these websites right here. They're all unbalanced where they're getting the bulk of their traffic for a keyword phrase, it's not valuable. Unable, that's not valuable that I wouldn't want to rank for him wouldn't really care to create a piece of continent. But again, totally your call about what you want to do. 6. SEO Explorer Deep Dive: The SEO explore tools. So this is the last section of Uber suggest and it's broken up into two main parts. The first is your SEO analyzer, and the next is a backlink explorer. So the SEO analyzer tool section of Uber suggest is really helpful because it just gives you a broad technical analysis of your on-page SEO as well as any broad critical errors that you're missing. And next, the backlinks tool is really helpful because you can take a look at the peg links of your competitors. And then if you know the backgrounds of your competitors, sometimes you can reverse engineer some of those backlinks to get those same backlinks to your website. Anyways, Let's jump into my laptop and I'll show you how to use the SEO explore tool right now, the SEO explore tool. So as I said, it's broken up into two parts. You have your SEO analyzer ent, you have your back links. Now your SEO analyzer is ideal for your own website because it's going to give you a technical analysis of things that you may want to fix. So if we come down here, we're going to see critical errors and warnings and then you have to use your professional judgment. Okay? Because sometimes like Uber suggests, is a tool, okay. It's not like a human being looking at your website. Sometimes it makes a mistake. For example, if I come down here, we have two pages with duplicate title tags, difficulty, moderate to fix, SU impact, high, Wu, Jesus sounds really, we gotta fix that immediately. Then come over here. O is literally the same page like this is just a mistake on Uber suggests part but this is literally the same page was nothing to fix right here. That's what I'm getting at. We come back to this, we come over here, okay, so what are the 255 warnings? So if we come over here, we have 0 pages, this is good. We don't need to check anything. We're here. Like right here we have four pages where the title tag is too short. Okay, that's easy and it hasn't medium SEO impact. Okay, let's take a look. And so again, use your professional judgment. So like the blog page About Me, page like about me, then the then the name of the website, blog. The name of the website like that's a pretty appropriate title. Like there's not really much you'd want change for that personally. So I don't think that this is a big deal like, Well, I got to jump in and fix this. But maybe something like this right here, this page, weeks Getting Started to how to build a blog with Wix. Yeah, that can have a little bit more to it, so to speak. So like Okay, you got again, that's why I said you have to use your professional judgment. And then last let's get back here. Last right down here is you have your desktop, your mobile. And you just want to go through this and just make sure to fix and make sure that each one of these or green, if you don't know what it is, then you can contact your web host, go back and forth, read up on his GED, do your own research and educate yourself and what each of these items are and how to best improve them. So make sure you get all green checkmarks mean you don't need to be too strict about this. It's okay. Like, you know, maybe if you're like right here, you know, you're say it's almost five seconds even if you're in a good range, like the good is good. Okay. Now, we're in like fair and port now, yeah, you definitely want to fix that. But, you know, again, just take a broad look. Now what's really helpful is the back links. Now, backlinks is, it's helpful to just take a quick look at the backgrounds of your competitors because sometimes you're going to be able to reverse engineer your competitors website and where they're getting backlinks from. Not always though. As websites age, they tend to get links organically from other websites. And sometimes it's just like, Hey, you create an awesome website, you have awesome content, people are just going to link to you. But sometimes there's ways like, Hey, maybe I can get a link from this specific website, et cetera. So what I like right here is referring domain names and domain name authority. So like most websites has a bunch of weak websites pointing to it. But it does have quite a few strong websites, which is the 60 to 100 domain authority that's really strong right there. And that's a decent chunk of their websites backlink profile. And then you can also take a look at the anchor text distribution. So this personally that looks really weird how to make a website 300 thousand backlinks. They're literally had to make a website that looks strange. But anyways, it gives you an idea of like how, how people are linking to this specific website. Now if we come down here, we can take a look at the actual backlinks. Now personally, I would just click on follow because I want to look at follow links. Follow links mean these links actually provide some type of SEO benefit to actually provide SEO juice as like SEO experts say, to help your site rank a little bit better. And we can just take a look. So it's like okay, hardening WordPress. So we have a support article right over here. And WordPress that works for article. Okay, then we come down here, we take a look at this. It's like, Okay, then we have additional resources right there. And then the website's getting a link from right here, the resources section right there. And so how do you get a link from wordpress.org? I don't know, but maybe it's possible maybe there's some way you can approach it. And that's kinda like what you want to take a broad look at. Maybe there's some type of way to kind of reverse engineer some of the links, but not all, because you don't want to, you want to just find a few good links like this. I domain authority is really high, page authority is really high. So it's like you want to find something like that. Okay? You want to find things that have good domain authority and then see if you can get a link as well in some capacity. Sometimes you can't, but it's good to just kinda take a broad overview of the backend proof of your competitors. So you could potentially reverse engineer their backlink profile to help your own website rank better within the Google search engine. 7. Conclusion: All right, that's it for this course and how to use Uber suggest for both keyword research and competitive analysis. I hope you enjoyed the course and I hope you've got a lot of value out of it anyways, I just wanted to take a quick second and say, thank you very much for enrolling and have a great day. Bye bye.