How to Make Your Courses More Valuable by Adding Bonuses

1. Intro: Welcome to how to make your courses more valuable by adding bonuses. In this course, you're going to learn how to increase the value of your coaching or training program and get your clients better results by adding the right bonuses to the course. Let's start by defining what bonuses are. Bonuses are any materials that aren't required as a core component of your program, but are added on to give extra value and make it easier for your clients to get results. Your life or recorded lessons, group coaching calls or one-on-one calls aren't really bonuses. They're part of the core content of your program. Things like scripts, templates, recipes, or pre-written notes on the important highlights of your teaching, on the other hand, are bonuses. So why should you include these in your program? There are three main reasons. Reason one, your clients can get better results with less time work and to trial and error if you're the experts do some of their work for them. Yes, they'll probably need to customize things like scripts and templates to fit their own voice and personality. But if they don't have to figure out their phrasing from scratch, it'll save them time and work. Reason to the fact that you've done some of their work for them, thus saving them time and effort, adding in more of your expertise and helping them get better results faster makes your program more valuable. Which brings us to region three. People are more likely to recommend you if they get big results quickly and with comparatively little effort. And if they feel the program has a lot of value for the price you charge. So now that you know how you and your clients can benefit from you adding bonuses to your coaching or training. Here's a quick overview of what I'm going to teach you in this class. I'm going to give you examples of some of the types of bonuses you can use. I'll add as many examples as I can think of, but of your particular business or industry could benefit from a new one I haven't thought of. Absolutely. Feel free to think outside the box. Nobody knows your business better than you do. I'm also going to give you guidance for creating each type of bonus. Examples of mistakes and people wink while adding extra content to their program and how to avoid them. Guidance on how to integrate the bonuses into your program. And of course, instructions for using your bonuses to make your program look more valuable to potential clients. Don't forget to download your project workbook. It'll have a transcript of the whole class so you can focus on learning instead of taking notes. I'll see you in the next lesson. 2. Types of Bonuses You Can Use: In this lesson, I'm going to give you examples of some of the bonuses you can include in your coaching or training program and why they're beneficial to your clients. As I noted in the introduction, I'll add as many examples as I can think of, but nobody knows your business better than you. If there's a task you can do or partly due for your clients in the form of a downloadable you can add to your program or an item you can add to make it easier for them to complete some of the steps you encourage them to take or anything else you can add to your program that will help them get results. Please don't hesitate to add it just because you didn't see it on this list. This is just going to be a quick overview. I'll go into more detail on how to create each type of bonus in a later lesson. So without further ado, here's the list. One type of bonus is scripts. Scripts can help your client complete communication based tasks without the trial and error figuring out the phrasing themselves. This can include elevator pitches, LinkedIn profiles, profiles on dating sites, raises they can use to break the ice with the person they're interested in dating lines they can use to make a dismissive Dr. take their symptoms seriously. Anytime your client needs to use communication to implement your coaching or training, there may be an opportunity for you to provide them with the scripts they can customize and use. To be clear, I am not saying you should try to make your clients speak a certain way if it feels really out of character for them, the perfect script delivered in a way that feels awkward and inauthentic will still be off putting that being the case. In addition to providing scripts, I strongly recommend that you include two other pieces of information. One is the principles behind this grips so your clients understand why they work. If they understand the reasons why your script or effective, there'll be better equipped to implement them in the spirit and the way they were intended. And they can customize those scripts to match their own situation into personality without neutralizing their effectiveness. The other is guidance for customizing the scripts. You might have already covered this by telling them the principles behind the scripts. But if you feel your clients might need more specific guidance for customizing the scripts by all means, add that in. The goal is for them to know what to say in order to get good results while being able to say it in a way that feels authentic and natural for them. A closely related type of bonuses templates in situations where you want to help your clients create something but a word for word script isn't viable or appropriate. You can instead offer templates if you're helping them create longer materials like blog posts or less than zeta curriculum. Those are far too long and unique to the client for you to write them out on the client's behalf unless you're offering ghostwriting is a separate service. When it comes to program bonuses, you can still help the client create these longer materials by giving them a template to guide the creation process. E.g. if you're a business coach who's helping your clients getting more leaves by publishing articles and publications that our clients read. You could give them a template for writing articles. This template could do list the various components and article needs like the intro, teaching points, maybe some social proof or call-to-action. And the order in which you add those components. That way the client is still writing the article, but knowing what elements the article should include anyone order to include them can save them a lot of time thinking and mistakes. They might branch out from your template over time as they gain the knowledge and confidence to experiment with the template will at least be a useful starting point. Another type of bonuses, quizzes or questionnaires. These can be geared toward the client or the client's audience, and they can serve a variety of purposes, including helping your clients to understand themselves or their situation better. Giving your clients a tool with which to help their clients achieve greater understanding. Giving your clients a tool with which to better understand their clients so they can gain that understanding faster and start helping their clients sooner. Or helping your clients perform market research by learning about their potential clients and their situation, needs, or desires. As with scripts, these questionnaires should be easily customizable and it should include guidance on when, why, and how to use them, what makes them effective, and how to customize them while retaining their effectiveness. If you work in the area of health productivity or fitness, recipes and shopping lists can be very helpful for your clients. If you just tell your clients which foods are healthy and then leave them to their own devices. They might have to spend a lot of time researching where to find these ingredients and how to prepare them. And their already busy. This is time. They might not be able or willing to allocate to this task. And even if they do find recipes, those recipes might have drawbacks at negate the health benefits. By providing the client with your own recipes and shopping lists. You can save them time and research and help ensure that they're preparing the food in a way that maximizes its nutritional benefits. If some of the ingredients are rarer obscure, I also recommend including guidance on where to find these items. If you specialize in productivity, your clients would probably appreciate a collection of tasty and nutritious recipes that are really fast and easy to prepare. If you can give them guidance on how to get their kids to help so much the better. It would certainly be an additional selling point if you're targeting parents. Another way to save your clients and work is by offering pre-written notes, transcript, or slides. This enables your clients to focus on learning instead of splitting their attention between listening and taking notes. It can also make things easier on people who have disabilities that make rapid note-taking hard. If you use slides, make sure they are accessible by text-to-speech tools, or that they're accompanied by another bonus that offers the same content in blind accessible form. You can also help them find the tools they need to implement your teaching. If you teach your clients how to set up online business systems, what kind of software will they need? Include links to some options in your bonuses. If you teach about networking, you can add value by suggesting groups where your clients can meet people in their desired demographics. If you teach them about online dating, you can suggest some of your favorite websites as well as tips for getting the best results with each of them. Anytime you're creating a lesson in your program, ask yourself, besides the course itself, what tools and resources will they need to implement this? Then to make it as easy as possible for your clients to access them. If you have any potential conflicts of interests like an affiliate relationship, be sure to disclose this. E.g. you could say for the sake of full disclosure, I do receive an affiliate commission when people buy this product, but I wouldn't be recommending it to you if I didn't use it and love it myself. And finally, you can provide checklists that your clients can use to stay on track. If there's a series of actions your clients to take or items they should acquire. Checklists can help them make sure they're taking all the actions necessary to get the results you promise. So there's a quick list of some of the bonuses you can use to make your coaching or training program more valuable. I'll see you in the next lesson. 3. How to Create Each Type of Bonus: Welcome back. In this lesson, we're going to take a deeper dive into how to create each of the bonuses I discussed in the previous lesson. Let's start with scripts. When you're adding scripts to your course, the first step is to determine what scripts to include. I think just looking over your course or mentally walking through the same process you walk your clients through and paying attention to any point in the process where you freely say the same thing. This could include things you say to break the ice at networking events or when starting online conversations. Responses to common questions or statements that help move the conversation forward during networking events, sales calls and other conversations your clients frequently have follow-up sequences you use after networking event. Follow-up sequences that keep clients happy after they've made a purchase. Emails from reactivating dormant leads about me sections on dating sites, social media profiles, or other places where your clients wanted to make themselves visible, advertisements and any other situation where you're going your clients to use phrasing very similar to your own because you know that what you say and how you say it gets results. Take all of these verbal and written scripts you usually use and put them in a document. This document can be one of your bonuses or a chapter within a bonus or workbook. Along with each script, there should be notes regarding what scenarios descriptive good for and any other information the client needs in order to use that particular script effectively. And don't forget to help your clients customize this script. As I mentioned in a previous lesson, the perfect scripts delivered in a way that feels awkward and inauthentic will still be off putting. Not to mention if the same script gets used enough time, there's a risk that enough people will see it enough time that it will start to look canned. How many times have I seen LinkedIn profiles that use the following template experienced in certain types of professional with a demonstrated history of insert roles or task they performed, skilled in Insert list of skills, strong insert type of professional. They are professional with insert education here. I've lost count. Definitely enough time is for it to become detrimental instead of beneficial when it comes to making a good first impression. On the other hand, knowing why the script works can help motivate people to use it and it can help your clients deliver the script with more confidence, make it unique without losing its effectiveness and handle the ensuing conversation more effectively. That being the case, it's important to make sure your client understand the principles behind the scripts so they know how, when, and if they can customize those scripts to match their own personalities and situations so they can adjust them enough to avoid seeming canned. Make sure your clients understand the following. What is the goal of the script? What emotions are, reactions? Are you trying to invoke, and why is this particular phrasing especially suited for achieving that? Let's take a logical or social rules are you tapping into and turning to your advantage by using this script? What is the likely outcome of deviating from a script? Don't just give a blanket if you do it differently, it won't work. Explain exactly why changing the script in certain ways we will have a negative effect. You don't have to cover every possible change, just some of the most likely ones. And finally, how much of the script can make customize and to what extent can they customize it without a high risk of killing its effectiveness. If you can provide guidelines for customizing the script while maintaining its potency, include those guidelines with the script. Now let's look at creating templates. If an item is too long and has too much variation in its potential content. For a detailed script, a template will enable you to give your client guidance and to submit their work for them while still allowing them to spread their creative wings and share their own unique expertise. Items for which you might offer templates include but aren't limited to webinars, articles and blog posts. Facebook lives on stage presentations, email newsletters where the goal is for the client to share their own expertise rather than follow your script website pages. So how do you create the templates? First, observe the materials you create in that category, whether they're webinar outlines, web pages, newsletters, or anything else, and ask yourself the following questions. Question one, what are the main components of this material? E.g. it could include an introduction so people know what you're going to talk about and why they should keep reading or listening. Then some information about you to show your credibility than some teaching points. Then the call to action, some social proof and a repeat of the call to action. Notice what components the material you are creating the template for includes and write a list of them. Question two, why are these components necessary? As with the script to your clients, will be able to make better use of the templates if they understand what each part is four, that way they can read her speak authentically while staying aligned with the goals and intentions of each part of the material, instead of relying on mimicking your materials, were risking deviating from the guidelines in a way that makes them ineffective. Question three, is there a specific order in which you arrange these elements for maximum effect in addition to telling your clients why you're including each element of the template, tell them why these elements are included in the order they are. How does each aspect of the material they're creating build on or benefit from the ones that came before it and what will go wrong if they're added out of order. Question four, are there any best practices or common mistakes my clients should know about? If you often see errors in the type of material you're helping your clients create. Tell your clients are what this common mistake, why it's a mistake and how to avoid it. If there's a particular way of creating these materials that you've found especially effective. Tell them what that method is and why it works. Once you've asked those questions, it's time to create the template itself. Use an editable format like a point doc file to create your templates so your clients can easily fill it in. Then put the name of each component, enlarge bold letters followed by the instructions for completing that component in normal sized text, then a blank space for the clients to fill in. The instructions you provide your clients for. Each component should include the answers to the questions you just ask yourself. What is this component? Why do I need it? Why does it appear at this point in the material instead of later or earlier? What best practice to shoot I use and what mistakes should I avoid? Once the template is complete, you can offer it as a downloadable that goes with your program. The next option is quizzes or questionnaires. In an earlier lesson, I told you that quizzes and questionnaires can be used for the following four purposes. Helping your clients to understand themselves with the situation better. Giving your clients a tool with which to help their clients achieve greater understanding. Giving your clients a tool with which to better understand their clients so they can gain that understanding faster and start helping their clients sooner. And helping your clients perform market research by learning about their potential clients and their situation is desired and beads. In this lesson, I'm going to dive deeper into each of these and give you some guidance on how to implement them or help your clients implement them. Let's start with the first type, helping your clients to understand themselves or their situation better. These types of quizzes can be handy in a few different scenarios. Scenario one, you offer a selection of strategies and the questionnaire will help your clients determine which one is best for them. Scenario two, part of your coaching involves helping people learn more about their learning style, loved language, personality type, or some other aspect of themselves. So they can optimize their approach to getting the promised results based on that. Scenario three, you need to understand your clients better in order to give them the most effective advice, thus maximizing the value of your time together. When you're introducing the questionnaire to your clients or discussing it as a selling point due to potential clients focused on the outcome it helps your clients to create. Well, it helps to demystify something we've been wondering about for years. Help them stop fighting against their own natural tendencies and start working with them instead. Help them optimize their approach to reaching a goal. Once you've established the goal of the quiz, it's time to figure out what questions should be included in it. You can base this on the questions you normally ask during a discovery call or the early parts of your coaching. How do you normally decide which strategy to recommend to your client? Hello and more about themselves or otherwise get to know your client. What initial questions and subsequent clarifying questions do you normally ask them? Write down a full list of these questions, including any follow-up questions you'd normally ask in response to certain answers. Now it's time to turn these questions into a questionnaire. If you want the quiz to automatically provide the client with an answer or you can later elaborate on, you'll need to use a simple mechanism like yes, no or multiple choice questions, and it has a scoring system to them. If the questionnaires meant to test for two different possibilities, you could use a yes-no system at least yes could be plus one point, while each node could be minus one point, the question is would need to be tailored to that. Yes answers always pointed to one of the two possibilities, while no answer is always pointing to the other. A positive score means they got resolved a, while. A negative score means they gotten result B. E.g. if the questionnaire is helping them determine whether or not they've got a solid marketing plan. Only guess answers could indicate that their marketing strategy is good. While only no answers could indicate that it needs some work. If you're testing for several different possibilities, e.g. the clients loved language, a multiple choice questionnaire would be better. In this case, you could set it up so the client can pick for answers labeled a, B, C, D, and E, with the answers associated with each letter consistently leading to a specific outcome. E.g. all of the answers could mean that their love language is physical affection. Or the B answers could mean their love language is acts of service and so on. So decide how many outcomes do you want to test for a sign each of those outcomes to either a letter or a yes or no answer. And then take the list of questions you compile it earlier and phrase them so that the answer to the client chooses matches the outcome associated with that answer. E.g. a. Question could be, if your partner could do just one of these things, which would you choose? A hug you. B, complement you see one of your chores for you. D gives you a present or E, spend an hour doing one of your favorite activities with you. How fancy you get with this depends on your level of texts, happiness and how much time you want to spend on it. There are quiz software systems out there and they will let you input the questions and dancers and have the system generate results based on the user's answers. Or even go the basic route and simply write down the questions and answers in a Word document and at the end to tell your clients, if you've got mostly answers, it means this. If you've got mostly be answered, it means that if you have the skills and budget for it, I recommend using a system that automatically generates the answer based on the parameters you set and the answers to the quiz taker games, since it makes for a smoother and more polished experience. If you intend to be actively involved in helping the client interpret their results, you can ask more open-ended questions. This involves more time spent on your part, but it can also enable you to gather more information about the client and provide more detailed feedback. Whichever route you take, all the questions, events, or should be focused on helping the client and due to better analyze and understand the specific aspect of the client's life. Next, There's Type two, giving your clients a tool with which to help their clients achieve greater understanding. If your clients often need to help their clients choose between strategies, learn more about themselves or better explain their own situation to the coach. Providing them with questionnaires they can give to their clients, can help them serve their clients. Better. Strategy for creating these questionnaires is the same as it is when you're creating them for your own business. You can offer the creation of the quiz or questionnaire. Is it done for you service or provide templates and instructions they can use to create their own. Then there's type three, giving your client to tool with which to better understand their clients. As with helping your clients perform market research when you're helping them make this type of questionnaire focus on the traits they most need to know about their clients. To determine which questions your clients should ask, you need to know a what stage of the customer journey will the people taking this quiz be in? Are they prospective clients, new clients, clients who've been working with your client for a long time, but might be due for an upsell, be at that stage of the customer journey. What are the possible outcomes your client wants to create? Are they trying to determine what awkward to make to a prospective client, to learn more about a new clients so they can serve them better to find opportunities to offer additional services to an existing client and see what criteria is your client using to determine which outcome they wanted to create for the quiz taker. E.g. if you're creating a quiz for prospective clients, the goals would be to help determine which if any product or service should be offered to them. If it's for new clients, the goal could be to determine what kind of support the client needs the most. Once you know what stage of their journey the quiz taker is, add why your client wants to know more about them and what your client needs to learn via the quiz. You can use that knowledge to write a list of questions for them to add to their quiz or guide them through the process of doing so themselves. Has with the scripts, any templates or instructions you give your clients to help them create quizzes are questionnaires should include guidance on why, when, and how to use them, what makes them effective and how to customize them while retaining their effectiveness. Then we have recipes and shopping lists. If you're in the field of health, time management or productivity, fast and healthy recipes can help your clients to free up time while eating in a way that supports their body mind and ability to get their work done quickly and effectively. I suggest having a PDF cookbook that's delivered to your clients along with the welcome e-mail and when they first purchase your program. You could also offer a physical cookbook, but I recommend also having the PDF version so they can have access to it right away. When you're introducing each recipe, don't ramble on and on about your life story or the history of the rise of the E. Instead, give a quick description of the completed dishes taste and texture. I know regarding whether it's a light snack or a filling meal at a picture of the completed dish, then provide a list of the ingredients so the client can see at a glance with all the lead as well as the estimated preparation time so they know how much time they'll need to set aside. I recommend breaking the peptide down into active preparation steps like chopping is during ingredients and passive preparation steps such as letting the dish sit in the oven, freezer or fridge. Whenever possible, try to offer recipes that use fairly common ingredients. If the recipes depend on rare and expensive ingredients that your clients might have trouble finding or affording. That will be a barrier to implementation for some of your clients and will make them more reluctant to recommend you to other people who might have similar difficulties. If a recipe absolutely requires rarer, expensive ingredients, try to recommend places where your clients can acquire these ingredients preferably at a reasonable price. If you have a relationship with the providers you recommend you might be able to negotiate a discount coupon for your clients. This will make you look better in the eyes of your clients. And sending the provider business will strengthen your relationship with them. As I mentioned in an earlier lesson, if you receive any kind of affiliate commission or other payment from the businesses you're commend, you should be honest about that one making the recommendation. E.g. you could say, for the sake of full disclosure, I do receive an affiliate commission when people buy this product. But the reason I recommend this company and the reason I used them myself is because I know from experience that they give great quality at a fair price. If you're offering shopping list instead of or in addition to the cookbook, I recommend making them easier to transport, whether they're in digital or physical form or both. E.g. you could create them in a format that's easily viewed on a smartphone or your physical cookbook could include pages with shopping list that your clients can cut out of the book and to take with them when additional way to add value and possibly getting more clients is to give your clients extra copies of the physical cookbook or permission to share a gift copy of the downloadable cookbook with their friends. At the beginning and end of the book, I mentioned that the book is part of your program and that if the reader wants to get more strategies for being healthy and or productive, they should check it out. Be sure to include specific instructions for doing so, such as visiting a URL. If you're using physical books which don't have clickable links to make sure the URL for the programs, product pages short and easy to remember and that either it doesn't change or if you do change it, the new URL redirect to the old one. Next, there are notes, transcript, and slides. These can be very handy for clients who are visual learners, people who are deaf or hard of hearing, people who have trouble listening and taking notes at the same time. And people who want to be able to quickly refresh their memory on a specific piece of information without having to search through a video for it. If you use a lot of graphs or other illustrations in your teaching or you'll feel the concept to teach could be more easily understood with the aid of such visual tools, I would definitely recommend including a downloadable zip file of any slides you used in your courses, videos, as well as any additional images that you believe would help your clients better understand your teachings. The slides should be clearly marked according to which lesson they pertain to and should have names that enable the clients to easily find the one they want. You can either provide them all in a single zip file. At the start of the program. We'll put each lesson. Slides are illustrations in a zip file that's specific to that lesson. And for the download link on that Lessons page. If you don't use slides, you can create a workbook that includes any illustrations that you believe will help get your point across, possibly in addition to notes or transcripts. When you're creating your slides, be sure to use a font that's large enough to be easily read and that it has a strong contrast to the background color. If you don't want it to or see the need to provide illustrations, but you want to help your clients concentrate on your teaching. You can provide them with notes that cover the highlights of your content. So they don't have to split their focus between what you're saying now and what you said a moment ago. The upside to this approach is that this bonus can be made more quickly than a full transcript and it makes it easier for your client to quickly find the highlights. The downside is you and your clients might not always have the same idea of what counts as a highlight. I definitely recommend erring on the side of including too many notes rather than too few. I also recommend breaking down your notes by which lesson they pertain to. So people can easily jump straight to the one they want a refresher on. If you're putting all the lesson notes in a single document instead of having a separate set of notes for each lesson. Every lesson two section should be preceded by a large obvious header with the name of that lesson. The same applies to transcripts. They should be broken up by less than and by the topics within the lesson. So it's easy for your clients to navigate them. Either the transcript is a single document with the whole course is text, or separate documents for each lesson. Sections on different topics should be separated with headers that indicate what the topics that follow those headers are about. And if either your notes or your transcripts involve written exercises for your clients to complete. I think just either sharing them in a fully editable format like plink doc, or leaving a generous amount of space for the client to write in. When piece of software I found really useful for creating transcripts is Otter.ai. It's OTT er.ai. It automatically creates transcripts, zone of audios. So that way you just have to edit the transcript instead of having it written from scratch. You can sign up for otter via the link in the transcript. Now, to practice what I preach, I should let you know that this isn't affiliate link, so I can earn promotional credits or obtain access to order Pro Light serves as a result of people signing up through this link. But the reason I'm sharing this software is because I've personally found it to be a huge time-saver. Now, let's look at tools and resources. If there's a website, app, software system or other tool that can help your clients implement your teaching and get results faster and more easily. I recommend either putting a link to it in the notes or transcripts or offering a list of these items as a separate bonus. You can also put these links directly on the webpage where the lesson is being hosted in the chat box during the group coaching call or on a resources page on your website. Whatever method you use to share it, just make sure you share it because this is another way for you to save your clients the time and effort they would have otherwise spent on research, trial and error. And of course, let's not forget the checklists that help your clients avoid forgetting things. If there's a series of actions your clients should take a list of items they need to acquire or a set of strategies they should implement. I suggest providing a checklist to help them keep track of this. This checklist should be in a format that's easy to edit so they can mark each item is finished when they're done. I said just a one-page dot docx file or an editable PDF. So it's easy to print if the client prefers a physical version. If the checklist is a set of actions your clients should take repeatedly and it's fairly short. You can make it more user-friendly by having multiple copies of the checklist on the same page. So your client can get multiple copies of the checklist just by printing one paper. So now you have a good idea of how to create each type of bonus. 4. Mistakes to Avoid When Creating Bonuses: Welcome back. In this lesson, I'm going to talk about some of the mistakes people can make when creating bonuses and why those mistakes can be detrimental to your attempts to attract and help clients. Mistake number one is adding bonuses that don't clearly contribute to the programs outcome. This can make the program feel cluttered, intimidating, or wasteful. The client might feel like you're making too many demands on their time without producing enough results in return for that time. They might also feel like they simply don't have time to do everything they need to do, which can intimidate the mode of doing anything at all, including by the program in the first place. And if they feel like you're asking them to spend money on things they don't want. They might see the extra items as a waste of part of their investment and they might try to find a different program that's more fully and exclusively relevant to their needs. Even if the bonus doesn't actually contribute to the price of the program and they pay the same amount whether it was there or not. The perception that part of their investment will be spent on something undesirable can make them more hesitant to buy. That being the case, it's important to always make sure that your bonuses clearly and tangibly contribute to your client's ability to get the results you promised and to make sure your clients understanding how the bonuses contribute. Mistake number two is not making it easy for the client should tell when, where, and how they should use the bonuses. If your bonuses are just a big list of downloadable on the first page of your program, your clients who are already juggling the main body of your coaching or training program and their existing obligations might be intimidated or to even touching that wide of extra stuff. That being the case, the bonus, whether it's a downloadable item, a physical object he shipped to the client or anything else, should be accompanied by clear instructions regarding when in the program they're supposed to use it and how it will help them reach their goal. I suggest giving them each bonus at the time when they receive an explanation for it and should start using it. That way. There's no confusion regarding what it is, why they need it, and when they should start using it. If the entire set of bonuses is encompassed in one item, e.g. it's all in one workbook than the items should be displayed in the order in which they should be used and should be clearly labeled according to which lesson or stage in the process they pertain to. Mistake number three is padding your bonuses size and number. It can be easy to think you should add as much content as possible to make your program as valuable as possible. But the opposite is actually true. The shorter you can make your client's journey from where they are to where they want it to be, the better their experience will be, the faster they'll their results and they're happier and more impressed fell be so focused on doing as much of your clients work for them as you can. And I'm giving them all the information they need to get to their goal and only the information they need to get to their goal. If you have a juicy content on another topic, you can always turn that into another product or course. Now you know about some of the mistakes you need to avoid when you're creating your bonuses. 5. How to Integrate Bonuses Into Your Program: Now that you know which bonuses to use, how to create them and what mistakes to avoid while creating them. It's time to discuss how to integrate these bonuses into your program. I briefly touched on this before when I mentioned that the bonuses should either be introduced at the time when the client becomes able to use them or have this section is clearly labeled according to which lesson each section pertains to. In this lesson, I'm going to go into a bit more detail on some of the methods you can use to deliver your bonuses without causing confusion or overwhelmed on your clients part. Method1, provide each lesson and it's bonuses on a separate webpage. This method works whether you use live coaching, pre-recorded training or a combination of both. Each page should include all the information they need to access that part of the lesson. This could include pre-recorded audios and videos, the date, time, and colony info for that lessons, live call transcripts, the homework for that lesson. And of course, all of the bonuses that are relevant to that lesson. At the bottom of the page, I suggest having three links, one leading to the previous lesson. When leading to a lesson index page that has links to all the programs lessons and when leading to the next lesson. Method to provide each lessons bonuses right before or after the relevant call. If you're using live coaching calls, you can e-mail the bonus to your clients before the call so you can walk them through it or immediately after the call so they can use it after you explain it to them. If the bonus is relatively self-explanatory, I suggest sending it the morning of the day when you're having a call and encouraging them to look it over and write down any questions that they'll want to ask you during the call. So they have those questions handy when it's time for the call. If the bonus would make little to no sense without first having the context for that lesson, it would be better to wait until after the call to send it. As with the first method, I suggest having all the information they need in one place. In addition to the bonus, be sure to send the call time, the colony info, and any other homework or materials there'll be using during or after the call. Method three, provide all the bonuses in one package with clear labels. In some cases, it might be more convenient for you and your clients to have all the materials in one place. For an example, if you take them through a series of exercises that all build on each other or your clients would benefit from having all the information you create together in one place, then it might be best to give them one editable workbook. So I have all the exercises and places to compile the information in one document. E.g. if you're helping them put together a marketing plan than their information about their ideal clients, where they're ideal clients hang out their client's desires and pain points and so forth all build on each other and contribute to the creation of the same marketing materials. In that case, having everything in one document will probably be more convenient for the client than having a bunch of separate documents. So this is an example of a scenario where having all the bonus material in one item would be appropriate unless there are items that would be easier to use separately like business card templates. If you do have multiple materials that pertain to multiple different sections of your program in one document or other item, I suggest labeling each part of the material clearly according to what it is and at what point in the process they should use it. These items should also be included in the order in which the clients will need to use them. So now you know how to integrate your bonuses into your program. 6. How to Use Bonuses to Make Your Program Look More Valuable: In this lesson, you'll learn how to discuss your bonuses in your promotional material in a way that makes the bonus is looking valuable and the decision to buy a look like a no-brainer for your clients. First things first, don't focus on the number, type, and length of your bonuses, focus on the real selling points. Remember when your clients are thinking about making a purchase, it isn't just the product they're evaluating. They also need to think about whether they have the time and desire to implement it. If you talk about how you've got dozens of hours of extra videos, 100 pages of bonus training, or ten additional exercises they can do. They may see the value in all that extra content, but they can also be intimidated by the sheer amount of time it will take to consume and implemented on top of the time they're already committing to the main body of the course. Instead of focusing on the time it will cost them, focus on what the bonuses will give them. You can break this down into several categories. One of these categories is time. We just talked about how the process of interacting with the bonuses can cost them time, but many of the bonuses I discussed in this course should save them even more time than they spent perusing the material. Whether it's time saved on figuring out a good sales script, writing emails from scratch, writing out a grocery list, finding good recipes, figuring out how to write their online dating profile or so forth. As long as you're helping them to do something more quickly and easily than they could on their own. That's a selling point in the area of saving time. And in many of these categories, It's not just time saved on the actual act of creating the material. You are also saving them the time they would otherwise spend not getting results because what they've created wasn't working optimally. So to summarize, you save them time both by helping them create the items they need faster. And by increasing the odds that those items you'll get results on the first try. Be sure to emphasize this when you're talking about your bonuses, if it's applicable to them, I invite you to take a moment to write these benefits down, right? As many of them as you can think of. You may not discuss all of them in each piece of marketing material, but having the full list will make it easier for you to pick out the easiest ones when it's time to share your selling points. Another category is money. There are two ways in which your bonuses and then your program as a whole for that matter, can save people money. One is by helping them make more money. If you help them to market and sell more effectively, offer a more attractive product, increase their prices, or otherwise improve your ability to get income. You're helping them make money. You can also help them increase their income indirectly. E.g. if you help them improve their health, they can be more alert and productive and accomplish more in each business day. If you help them increase their confidence, that will help them attract more leads and cellular persuasively. In addition to helping them making money, you can also help them save money. If you stop them from wasting money on things that aren't working, show them a cheaper way to do what they're already doing or completely remove the need for things like medications that treat their symptoms without getting rid of the root cause. You're helping your clients saved money. If you can show them that your program will fully or partly pay for itself, whether in the form of increased income or decreased expenses. That makes it a lot easier for them to say yes to the price you're asking for. That's what the time-related benefits I suggest you write down a list of the money-related Boone's, your bonuses brand, your clients. A third category is your client's health. As with the category of money, your impact on their health can be direct or indirect. Direct impact would include advice tools and strategies that are directly pertain to their health, such as exercises, nutritious meal plans, ways to get more sleep, or lists of food to eat and avoid. Indirect impact includes things like the ability to afford health related care, equipment or supplements, as well as reductions in stress, improvements in relationships that may impact their well-being and the healing of emotional elements, but there were affecting their health. So even if you aren't focused on supporting your clients health, I invite you to take a moment to consider how the bonuses in your program help your clients that have healthier lives both physically and emotionally. This is another telling point you can use when you're talking about your bonuses. So please be sure to add it to the list you're writing down. A fourth type of benefit is the impact on their relationships. By now you've probably got the picture. We're going to talk about the direct and indirect impact of your bonuses and program on your client's relationships. In addition to strategies, advice, exercises, and tools that are specifically aimed at improving their relationships. You can also free up their time so they can spend more time with their loved ones, increase their income so they aren't distracted by money concerns or improve their health so they have more energy to run around with their kids. So please take a moment to ask yourself if the client got the result this bonus is supposed to create, what effect would it have on the relationships with additional time, skills, or resources will we be able to bring to the relationships that they wouldn't have had if it weren't for you. And what the impact will this have on their happiness and well-being and that of their family if they have one. This is especially relevant if your clients have kids because a parent's ability to provide for their kids and to be present, loving it. A positive influence can have profound and long-lasting effects on the young and impressionable minds that depend on them. Have you written this down yet? You know, I'm going to ask you to. So is it done yet? Great, Onto the next set of selling points. A fifth selling point is the improvements to their career aside from increasing their income or decreasing their expenses, what effects to your program and it's bonuses have on your clients careers. They enjoy their existing 4k more. Switch careers to find other work that makes them happier, feel more energized, comfortable, confident, or productive while they're working? Do they have more upward mobility in their company or the ability to create a business they've always wanted to build or to make an existing business works successful and enjoyable. Do they have better relationships with their boss, co-workers or employees? Once again, please pause for a few minutes to write down all the positive impacts your program and bonuses have on your clients careers. Then finally, there's the impact on their lifestyle. What kind of activities, hobbies, and passions while they have the time, money, or energy to do that they couldn't do before. When will they be able to afford or create? When experiences will they have in their day-to-day lives? And how will their daily schedules improve in a way that makes them happier if your program impacts your client's lifestyle in a way that wasn't covered by the categories above. This is the part where you write that down. Now it's time to put all that together. You just assembled a lot of information. So I want to be clear up front. I don't necessarily want you to put all of that material in one piece of marketing. The goal of this isn't to overload your potential clients with information. It's to give you lots of material for multiple marketing items to make it easier for you to address objections and to help you choose the most appealing benefits to put in your most important items such as your sales page and at the end of your presentations. Here are some of the ways you can use it to attract clients to your program. For one, you can put the Jews easiest bits in your sales pitches. Now that you've got all these selling points compile, but I want you to look the list over and choose the parts that you think are the most important to your clients or their finances. Their biggest concern right now, the relationships, their health, pick the problems and benefits they think about the most. If you aren't sure which ones are at the top of their minds, go ahead and ask them. Pull them, ask during your conversations, ask about it in social media posts, send an email to your newsletter list, whatever way your audience prefers to communicate with you. Use that to learn which transformations are the most important to them. Once you know your client's top priorities, use them to demonstrate how your bonuses can increase the value of your program and your sales page, your sales conversations entering the pitches in your presentations. While you're doing this, remember to focus on the results. When you're talking about all the extra goodies your clients will get done in a purchase. Your program focused on how those bonuses will improve your clients, finances, time, freedom, relationships, health, and so on. And be sure to emphasize that they're getting these extras on top of the course. E.g. you could say the program alone is worth $999 by wanted to make sure you get the best results possible with the least amount of effort and time for no additional cost. I'm also going to give you these bonuses. Here's what they are and here's how they help you get better results faster and more easily. When you're describing these results, tried to paint a vivid, tangible picture. One example I like to use is don't tell your clients, you'll help them lose weight. Tell them they'll fit in their favorite pair of skinny jeans. Again, the more you describe your results in terms of events and experiences your clients can see, hear, and feel, the more they'll be able to visualize the future you're offering them, the more attractive that future will be. You can also use these selling points to address your potential clients objections and concerns. Some of the most common objections businesspeople here is that their potential clients don't have the time and or money to buy and implement their offer. In the exercise at the start of this lesson, you equip yourself to address those objections. You established how your offer will help people make or save more money and free up more time in addition to an array of other benefits. So the next time you have a sales conversation, I suggest having those points handy, whether memorized or written down so you can help your clients get a realistic idea of what their time at finances will look like with your program as opposed to without it. Another use for the selling points is your marketing materials. Before your potential clients even reach your sales page presentation or sales call, you can start using your bonuses to pique their interests. You social media posts, e-mails and other promotional materials. E.g. you could take the description of how your bonuses and your program as a whole help people have more time to spend with their family and friends and turn that into a social media post and newsletter e-mail that talk about how a lot of people feel like they have to choose between excelling in their career and being there for their loved ones. When in reality they could make a few shifts and be able to have time for both. Give them a quick overview of those shifts, then invite them to join your program so they can get the details on how to implement those strategies. Or you could give them just one of those strategies in full actionable depth. Then describe the additional strategies and tools they can get if they purchase your program. You can also use these telling points to paint a before and after picture. Talk about what you are one of your clients struggled with in one or all of these areas of life before using the tools and methods you teach. Then talk about how much better life was afterward. Describe specific experiences that people can picture here and feel in their minds. Dollar amounts, specific timeframes, case studies have short anecdotes of events. These help to solidify the results in people's minds and makes the possibility of transformation and more real and emotionally compelling. Then once you've painted this vivid emotional picture in their minds, tell them exactly what steps to take next so they can get that information whether it's to click on a link to the purchase page or to schedule a call with you. So now you know how to create the bonuses for your program, integrate them into the program and use them to make your program look more valuable.