How to Boost Your Confidence and Your Program's Value

1. How to Boost Your Confidence and Your Program's Value lesson 1 video: Welcome to How to boost your confidence and your program's value. I know it can be hard to tell if your program is truly valuable enough, especially if you're a new coach, there are so many questions that can come up, like, is your program really worth the price you want to charge? Are you overcharging? If you're not getting many clients, it can be especially easy to fall into the trap of assuming that it is just not worth the price, even if that's not actually the issue. You can wonder, will it really get people results or am I going to wind up feeling like a fraud and being seen as a fraud? And do people have a good enough reason to choose it over other offers in the same field? It can be especially easy to feel like this if you're new, if you're looking at really established coaches with big teams who have these really big, ambitious, comprehensive, all inclusive offers, whereas you're just fixing one piece of the pie. So all these questions can come up, and I'm going to help you to sort through them during this class. And if these things are causing you to lack confidence, that lack of confidence can really hurt your ability to make sales. If you're not confident in your own expertise, other people won't be confident in it, either. If you're not confident in your ability to get them results, why should they be? They'll pick up on your energy and they won't trust you enough to work with you. And to make matters worse, if you're right about your program, not being able to get results, those who do sign up with you will wind up feeling misled, ripped off, and discouraged, it might make them more reluctant to try again with another coach in the future. So I don't want that to happen to you or your clients. So in this class, you're going to discover how to know if your author is truly valuable enough, how to objectively evaluate. Is this actually good enough or is it just kind of myself doubts talking? And if it is valuable enough, I'm going to help you to be more confident in that value. And if your assessment indicates that it's not valuable enough as it currently is, I'm going to give you concrete ways to increase its value without overloading your programmer or yourself and not just talking about dumping more and more info into it. I have been a client of coaches who did that, who included way too many unrelated or tangently related things in the same program. I didn't feel like I got more value. I felt ripped off. I felt like I paid too much for a bunch of irrelevant craft when I should have just paid a smaller fee and taken a smaller course that was actually tailored to what I wanted. Now having too much info doesn't increase the value. It just makes it cluttered and overwhelming. It wastes your time and your clients time on giving them stuff that they don't really need or want. So this class is very results focused? This is about creating amazing results for yourself and your clients with less time and info than you'd be putting into it if you were just dumping in for the sake of adding more content. So please make sure you tune in for the rest of the class. I'll see you in the next video. 2. How to Boost Your Confidence and Your Program's Value lesson 2 video: Welcome back to How to boost your confidence and your program's value. So today, we're going to look at how do you know if your offer is actually valuable enough? So I want you to start by picking a single highly desirable result. This is something that people really think about, not just something that you know they need, but something they know they need. And I want it to be specific and easy to picture. Like, if a guy was an actress and you described this result to me, could I act it out? If not, it might be too vague. If you're vague, people don't really have an emotional response to it, they can't picture themselves experiencing this problem or having this result. The more they can picture it, the more they can actually see themselves in it, whether it's relating vividly to the problem you're describing that you solve or strongly desiring the outcome that you describe, it should be so specific that they can see themselves, hear themselves, feel themselves in it, maybe even smell or taste themselves in it. You know, I can picture, say, eating their favorite foods and still feeling healthy and energetic or they can feel the arms of their children around them because they have time to actually hang out with their kids. They can see themselves standing in front of a mirror, fitting in their favorite outfits again you help them to lose weight. Specific stuff like that, they can really see here and feel. An important litmus test for this is, if this thing you're describing was all your clients get, would they still want it? For example, let's say I was looking for a relationship with my soul mate. I wanted to meet and marry my soul mate, and you promised, Oh, yeah, I'll help you get better communication skills. Okay, if I only learned better communication skills, but I didn't get better relationships. I didn't meet my soul mate. I didn't have better interactions with my kids. If all I got was the communication skills, but not the improved relationships, the smoother interactions, possibly even the promotions at the job or the increased sales, all those things that come from the communication skills, I wouldn't be interested. But if I could get all those other things, you know, the better relationships, the promotions, the sales, all these things that come from the communication skills, if I could get all that without taking time to study communication skills, well, that would be great. So it's not the communication skills that's the selling point. It's the results I get from them. So I encourage you to look at the results that you're thinking of creating your program around and that you're creating your marketing around and ask if this thing was all they got, would they want it, or is it really just the means by which they get the thing they actually want? So once you've determined that you are, in fact, offering a truly desirable outcome, you know, something that they actually think about, something they desire, something that keeps them up at night, you need to ask yourself, are you covering all the steps they need in order to get this result? Never assume they know how to do a step. You know, those horrible tech walk throughs where you google, how do I fix this problem with my computer? And they say, Oh, just open this tab. Really? Where exactly do I find this tab? Or if somebody said, If you asked how to eat a watermelon and someone said bite into it. Well, you don't want to just bite into a watermelon. First you got to cut it. If they forget to say you got to cut it first, you're going to have a very disappointing watermelon. Always assume that you need to walk in through from step one. If people already know how to do Step one, great, they can skim that part. But if someone doesn't know it and you assume that they know, they probably won't get results from your program. Cover everything from beginning to end. For example, if you were creating your very first newsletter, what are all the steps you would take? What would you need to know about each step? I'll go into more depth on that a bit later. So here are a couple additional examples. One article. I was trying to transfer my email, my business email from one provider to another. One article I was reading told me I would need to modify an FTP in order to transfer my mail from one provider to another. They went on and on about how so and so email service was popular and lots of people were transferring to it. I don't care. What I really cared about was what the heck is an FTP? They didn't tell me what FNFTTP was. They went through the whole article without even explaining the term they were telling me to work with. By contrast, another site's AI chat bot walks you through the entire process from login to completion. Not always quite accurately. But it does. It starts with, go to the SCRL, log in, go to this part of the navigation bar. Click on this, click on that again. It walks you through every single step without exception from beginning to end. That second one is how detailed you should be. Don't ever assume that people know your industry jargon. The other day I was talking with a coach who she went to a three whole course teaching people about lead magnets, and then was informed by one of her participants that they didn't know what a lead magnet is. Never assume that your clients know what you're talking about. Explain it all from square one. Imagine if you were talking to a 5-year-old who'd never heard of your industry or an alien who'd never heard of your field of expertise. Would they understand your explanation? If not, make sure you're defining all the terms, break it down further. Another is, are you covering the steps in enough detail that people can actually implement it? So, here are some bad examples. Create email subjects that inspire curiosity. Notice what limiting beliefs you have, identify what makes a person your ideal soulmate. These tell them what to do, but they don't tell them how to do it. So you need to actually break it down. What principles or components actually make an email subject curiosity inspiring as opposed to say confusing? And what questions can they use to identify what's a limiting belief versus an objective fact and who their ideal partner is? Another criteria you can look at is, did you include examples? For example, you could give examples of headlines that create curiosity and clicks and explain what it is about these headlines that actually makes them so attractive. Or if you're a relationship coach, you can share short stories whether real or fictional to demonstrate your scripts and principles and your mindsets being used in realistic scenarios. Explain in detail why each of these examples works. Help them understand the principles behind them so they can customize effectively because let's face it, even the best script isn't going to sound natural coming from everyone. And if they start sending scripts to their audience or using scripts in conversation that don't actually sound like their voice, it's going to make that interaction feel weird. It's going to be off putting. It's possibly going to have the opposite effect of what you wanted. So help them to understand the principles behind it, and then they can customize it so it actually sounds like them without losing effectiveness. Another criteria is, did you include all the best practices they're going to need? How can they optimize their processes or results in ways that they might not have thought of? What are some little hacks that can make an email subject more interesting or words they can use or phrases to avoid to not trip the spam filters? How can they implement your strategies more effectively? For another example, if they're shooting videos, how can they optimize their intro so it hooks people in their outfits, so they're eye catching and memorable, their lighting so that it's inviting, it feels professional, their tone of voice, their body language, to be more magnetic, their call to action to inspire more action, et cetera. What are all the little nuances of each stage of this process, each component of it that helps them to be more effective in it? Or what are some software systems or nuances of language they can use to improve email deliverability. So any little nuances, any nitty gritty details that the lay person might not think of, be sure to include those. Another important one is warning about common mistakes. What are some of the mistakes you often see people make? Especially things that look on paper like they should be a good thing to do, things that people might be really tempted to do, but you know are actually going to undermine them. So what do you often see people doing? And why do they make these mistakes? Kind of tying back to what I just said in the previous slide, you want them to understand the principles behind why it's a mistake so that they don't wind up just making another variant of the mistake. You help them to understand, why is this a mistake? What mindsets or thought processes are going on here? What impact is it having on the other person or on my business when I make this or when this hidden factor is at clay. You know, for example, someone may use a script that's ineffective. But even if you get them to change the script, what's the mindset behind that script? Why were they saying these things? Why did they have this energy that was so off that it was off putting their clients? What is the mindset or the internal process going on behind this failed script that they were using that might lead them to come up with another failed script or that might cause them to put people off, even if they're using the right script. And what are the consequences of those mistakes? What the actual impact does this have on their life when they make these mistakes? So they're motivated to avoid them, and it's not just you saying this is bad. Here's why this is bad. And how can your clients avoid those mistakes and similar ones? What mindset techniques should they use? What practical approaches should they take? What actions should they take? What exactly should they do to avoid those mistakes? Another way to create a lot of value is to do some of the work for them. This can include things like scripts for sales conversations, for ways to diffuse arguments, for ways to tell if someone's lying, anything that they might need reusable phrase for checklists to make sure that they've got all their action steps right there in black and white and can easily make sure that they're doing them all. Templates for things like emails and sales pages, copy pastable code if you're helping them set up software, recipes for good, healthy, tasty, fast meals. If you're a health coach who's helping people to improve their health on limited time and energy and budget or software that can help them to deliver their coaching program. So when you include stuff like this, it reduces the client's workload and makes them less likely to get overwhelmed. And, of course, having the expert do it helps to ensure that it's done right. You're not trusting them in their guesswork and their inexperienced ability to do this. You're actually doing it for them with your own expertise and, you know, taking the time, the research, the effort, the guesswork down to more of a minimum, so they can get better results faster with less effort. So as a really good way to increase your program's value. So if you need more help with that last step, I encourage you to check out my other Skillshare course, how to make your courses more valuable by adding bonuses. This really focused on that specific topic, it gets into a lot of detail about the types of value adding bonuses you can use and how to create them. Definitely check that out once you're done with this course. For now, I encourage you to review your existing material and see if you need to up level it based on what you just learned. So if you do find out you need to level it, I'm going to help you with that later in this class. And if you do during this assessment, find out it does look like it's good enough, but part of you just doesn't want to accept that. You know, your brain knows that it's good enough, but your heart is still saying, Oh, maybe not. Then definitely stay tuned because in the next lesson, I'm going to teach you some ways to solidify your confidence in your own expertise and value. The times when even though you objectively know it's pretty good, your mind's still kind of trying to sabotage you. So I will see you in the next video. 3. How to Boost Your Confidence and Your Program's Value lesson 3 video: Welcome back to How to boost your confidence and your program's value. So in the last lesson, you learned how to assess whether your program is good enough. If you concluded that it isn't valuable enough, I'll give you some strategies for fixing that in the next lesson. If it is good enough, but you're having trouble feeling like it is. This lesson will give you strategies for changing that. So if you feel you're uncertain because you're new, one of the reasons people doubt their expertise is because they're new to coaching. But I want to understand being new can actually be a superpower. With some experienced coaches, they can forget what it's like to be in their client's shoes. They forget what their clients don't know. In previous lessons in this class, I mentioned how some people will say stuff like notice what limiting beliefs you have because they've forgotten that people don't know how to identify limiting beliefs. But if you're new, you have more recent memories of what it's like to be in your client's shoes. You remember how they feel and more of what they do and do not know. So whether you're new or experienced, whether you're formally trained or just speaking from experience, the important thing is, do you know how to get the result? If you know how to get the result reliably, that's what's important. Now if the reason you're doubting yourself is because you think you need to give more info. I touched on that in an earlier lesson. Some people will just dump more and more info in because they think they need to do that to make it good enough. If they just make their book thick enough, their course long enough, if they just add enough info, it'll be good enough. That's a mistake. Don't base your program's value on quantity of info alone. Too much info actually makes it less valuable because it overwhelms the clients and prevents results. It's also a higher cost for your clients because more content for them to consume equals a higher time investment for them. It's actually more costly for them to go through all this content than it would be for them to go through a smaller amount of content and get the same results. Of course, as I alluded before, when you add info that's off topic, clients feel a little ripped off. I'm a novelist in addition to being a business coach. And I was trying to learn how to market my novels, my fiction writing because, of course, the usual marketing strategies of here's the problem I solve, here's the result I give doesn't necessarily apply to novels. So I wanted to learn how to market for fiction in specific. Well, I got into this course, and it went on and on and on and on and on about how to outsource the writing and do the marketing for non fiction books. You think I felt like I got more value? Heck, no, I felt ripped off. I thought I should have paid maybe $100 to get all the content I wanted, instead of paying almost $1,000 to get mostly stuff I will never use. I will go to my grave before I use most of this. So no, off topic info is not more value. It is a rip off. Don't do it. And also understand, even if you're comparing yourself to someone who has this big, comprehensive all in one program, including fields of expertise you just don't have, understand that some people only need one piece of the puzzle. I didn't need all these other pieces that this coach was dumping into his program. I just needed the piece that related to marketing fiction works. He didn't even do that very well. So yeah, some people have already mastered most of the steps or just don't need most of the steps. They just need that one piece of the puzzle. That won't always be the case, but some people need that. So even if you just cover one thing, like how to build a newsletter list, for some people, that's just going to be the one part of their business they haven't mastered yet or if you just know how to solve a certain type of argument, that's going to be the one piece of a relationship that isn't working. The bottom line is, the more you can get clients' results with less time and effort on their part, the more value. So focus on giving them the info they need to get the result you promise, and only the info they need to get the result you promise. And if you self doe is because you don't have enough evidence of your effectiveness, if you know your topic, but you aren't sure how good you'll be in an actual coaching scenario, one option is to test it. Offer a few sessions for free or for a discount in exchange for feedback or testimonials. Basically, do an alpha launch of your coaching or a Beta launch of your coaching. Use this opportunity to test your skills and your offer to see how much value people get out of it, to see if there's some part of it that you need to improve in order to get better results or to give your clients a better experience, and then incorporate that into your offer and then raise the price to what you want to be charging. And this is also, of course, a way to get testimonials that you can use when you're looking to charge your full price. So what if the result itself doesn't seem valuable enough? That's one of the biggest things that definitely needs to be changed, but if it isn't valuable enough, but let's assess, is your result actually valuable enough? Because it can be easy to focus on one aspect of it and forget just how comprehensive a change you're creating in your clients' lives. So let's assess it bit by bit. Piece by piece. How will it affect your clients' lives in the following areas, time, money, relationships, health, and lifestyle? Now, this includes the indirect effect. For example, if I'm helping you to create a valuable course, which I am, it obviously helps you in terms of money because if you create a more valuable course, people are more likely to want to buy it and refer it to their friends. It also affects your time. People could spend months or years trying to create a coaching program and then spend a whole lot more time trying to sell it because it's not good enough or because they weren't confident that it was good enough, and they can end up at a whole lot of time because of that. Relationships. If you're doubting yourself and you're not going to show up as vibrantly in your relationships. If you're spending way too much time on your business, you're not going to have enough time for your relationships. Whereas if you had plenty of time, if you were happy, confident, thriving, you'd probably show up as a better, happier, more appealing version of yourself and your relationships, then people would be more drawn to you. They'd enjoy your company more and you'd be able to be more present and happy during this time you spend building your relationships. Your health, if you're really stressed about your business, if you don't have enough money to afford healthy food or time for exercise or the supplements or medications you need, that's all going to affect your health. I'm not a health coach, but by helping you to build a more successful, profitable business that takes less of your time, I can give you the resources with which to improve your health. And of course, lifestyle, you know, what's your schedule like? Do you have a workflow that works for you, or are you grinding through your days doing things you're not enjoying? I want to help you to build a business that's based around what you love. That's what I'm doing here in this class. So basically, lifestyle covers any aspect of the life of the schedule, of their experience of living in the Earth as a human being. That's not already covered by these other things. So I encourage you to examine the result you offer and ask yourself, how does it directly or indirectly affect your clients' lives in these areas? And are these effects worth the price you want to charge? And what is the problem or the lack of that desired outcome costing them in these areas? How much money are they spending on medications that they wouldn't need if they were healthier? How much time and love and happiness and are they wasting on their relationships crumbling away if the relationship coach, how much money are they spending on failed dates or on financially abusive relationships? You can look at what the problem or lack is causing in any of these areas. And as you do this, you might realize you're making a bigger impact on their lives than you thought you were. And it could just be that it's your own personal wounds, not the program that's actually causing you to believe it's not good enough. I encourage you to look at your own experiences at ask. Do you usually feel like your best isn't enough? You try so hard to have good relationships and they don't seem as close or as loving as you want. You try your best to run your business and you're not making the money you want. You try your best to make someone happy and they're still cranky with you. Do you have a history of being treated like even when you did your best, it was never enough? And have you been taught that if you don't give 100%, it isn't enough. You have to hustle. You have to work 8 hours a day or more. You have to give every task 100% because even if it only requires your 50%, well, if you only give 50% of your effort, then you haven't given 100%, and it's just not going to be good enough. So do you have that mindset of, if I don't put all my effort, all my knowledge, all my everything into everything I do, it just won't be good enough. And are you judging your offer by other people's offers, not by your actual results? You know, what all these other people are doing, it's not the main thing. The main thing is, do you have a promise, an outcome, a result that's worth paying for, and can you help people achieve it? That's the main thing. And if you have looked at these other criteria that I went over in this class, and you don't think your program's objectively missing anything, then the problem could be these old wounds that I just described, not your actual program. You might be trying to pack in more content just to feel good enough, not because your clients actually need that content. You might be procrastinating because you're afraid of failure or you're afraid of having your fears about yourself confirmed when it might very well turn out differently. People might very well find that their lives are changed because of your program. Now, I'll admit healing really deep seated traumas is beyond the scope of a short video training like this. But I hope it at least helps you to differentiate between when your program on coaching is not good enough versus you having old wounds and beliefs that make you feel like nothing you do will be good enough. So I encourage you to keep a journal of your wins and results in your own life and the life of others. You know, how have you helped others in the past? How have you had people come to you for advice and given them advice and seen improvements in their lives as a result. And how have you helped yourself? What kind of results have your methods gotten in your own life? Gather evidence that your methods work. And while you're keeping this journal, I encourage you to also keep track of your efforts because the efforts count as too. Even if you didn't close all your sales calls, keep a record of how many sales calls you had. This is evidence that you're putting out effort, that you're staying in action, that you're doing things. Now, if this assessment indicates that your program isn't actually good enough that it's missing something, that it won't get the results or that it won't get the results as fast and effectively as you want, please be sure to watch the next lesson because I'm going to give you some concrete specific strategies for increasing your program's value and for weeding out any problems that might still be undermining it so that you can sell it with pride and confidence knowing that it'll actually change your client's lives. Please be sure to tune in for the next video. If you have any questions or feedback, make sure you leave them in the class discussion and I'll see you in the next video. 4. How to Boost Your Confidence and Your Program's Value lesson 4 video: Welcome to the final lesson of how to boost your confidence and your program's value. In the previous lessons, you learned how to diagnose whether your program is valuable enough, how to evaluate it based on the criteria that show you. Is this actually going to get people the result that you promised or is it not? Now, in the cases where you've decided it is valuable enough, you also learned how to feel more confident in that truth. But what if the diagnosis shows that it isn't valuable enough, that it isn't going to reliably get people the result that you promise? That's where list lesson comes in. So let's see how you can boost your program's value and make it get consistent results, so it is good enough. So step one is to see if you need to change the result in order to make it more valuable. A coaching programs true value lies in the result, not the content. W your results significantly affect your client's time, money, health, relationships, and or lifestyle or some other major area of life that I didn't think to list? And if not, if the thing you've been thinking of as a result, you've realized it's more of a means to an end or it's just not that urgent for your client. Look at your skill set. What better result can you create with the skills you have? What's a problem you can fix that's affecting their life severely? What's a problem you've solved in your own life that you know how to help other people solve? What can you help them achieve that would improve their life noticeably, and that's an improvement that they really want to achieve that you could help them create. So yeah, pay attention to how you've already helped yourself and others. What transformations have you already created? And what effect did they have on the lives involved in the different areas that I listened earlier? And are you confident that that same process can reliably create the same result for others if they have the resources to implement it? Another step is to assess your success rate and pitfalls. What if you're sure the result is good but not sure you can consistently create it. Look at your track record. Just how consistently have you and or the people you've helped gotten results when using this method? Was it hit or miss or did it always happen? In cases where it didn't get the result every time, in the cases where the result was achieved, what went right? And in the cases where it went wrong, what went what kept people from getting results. Let's take a closer and more detailed look at that. So I want you to look at your past experiences. Did this successful group, do you have any commonalities in areas like income? Did they have the income they need to purchase the things he recommended, to get the supplements you recommended, to have to the ability to acquire and use all the tools you suggested? Did you make any specific financial recommendations, like, save so and so much money, and how much disposable income will they need in order to achieve that or time freedom, how much time does it take to implement your methods? Did all the successful people have that time freedom, whereas the successful or unsuccessful ones did not? And supportive friends or family. If you're helping them to build something or to change something, it can be a lot easier to do that if they have support from their families. People believe in them and their business or if people aren't undermining their new healthy diet by constantly encouraging them to eat junk food or to drink alcohol. And what pre existing skills might they need? Are you teaching them how to do this skill set from absolute scratch or there are some existing people skills, technical skills, other types of skills that they might need to have in order to actually implement what you're doing? Some classes are for beginners and others are for more intermediate people, and that's fine. It's just important to know who your training or coaching is actually for. Another is mindset. Were there any limiting beliefs, past traumas, anything like that? Anything internal like that that the people who succeeded had and less successful people didn't have or they have the successful people have this lack of trauma, whereas the unsuccessful people had trauma that were holding them back from being able to implement. Another is the ability or will to take action. For example, of the ability, let's say that you're a health coach and part of your regimen is training or not training exercise. Well, if a person is severely disabled, they're going to have a harder time doing those exercises. So what abilities do they need to have in order to implement the exercises, the homework, the strategies you suggest? And are some people not going to have that ability? And if they don't have the will to take action, then what's stopping them from having the will? Is it that they don't see it as being urgent enough and you need to educate them about how urgent it is? Is it that they have too many other priorities and you need to either target people with fewer priorities or help them to adjust or reduce their priorities? So, yeah, I encourage you to analyze each of these areas and write your observations down in as much detail as you can think of. And do the same with the people who did the same with the people who did get results and the ones who did not. So once you've done that, step three is to refine your approach based on the data you just collected. So did you notice any trends in who succeeded and who failed? Yes, so you have a few options. Option one is to narrow your target audience to those who have the skills, time, resources, et cetera, to use your methods successfully. It's perfectly fine to say, this is not for everyone. It's only for people who actually have the set of skills necessary in order to the time and the resource to accomplish this. This class that you're taking right now, it's not for people who don't have expertise that can actually change lives. It's specifically for people who do have expertise that can help people get results and who just need some help to draw it out and refine it. Another is to expand your program to provide those missing pieces. If I wanted to include people who aren't sure that they have the expertise for something, maybe I could include a certification program to teach them a skill that they could then teach to others. Then a third option is to refer those who aren't ready to people who can get them ready. For example, some of the people I work with as collaborators and referral partners are speaking experts or marketing experts. Well, all the speaking skills and marketing skills in the world aren't going to help you sell things if they don't have something good to sell. I help people create something good to sell that these other people can then help them sell. So it's an example of referral partners for whom, some of their potential clients just aren't ready for their service and therefore need to be referred out. So, yeah, I encourage you to look at your target audience and see who's actually a good fit for your program and who isn't don't be afraid to exclude people. If that's what it takes to not sell people something that they can't use, you focus on selling to the people who actually can get the result out of your program. Definitely, please don't try to serve by one and don't make promises you can't keep. I've been on the business end of somebody who sold me something that wasn't a fit for me Claiming that it was going to teach me what I needed to know, well, a little bit of the program was about what I needed to know, but it never did get results. And most of it was on a topic that wasn't even relevant to me. So don't try to just bring everybody into your client group, whether or not they're a good fit. Don't promise them anything that you aren't going to actually be able to deliver on. That's how you get bad reviews, a bad reputation and people not wanting to work with you. Just focus on the people that you know for a fact you can help. So step four is to add the missing pieces if that's what you want to do with your program instead of just narrowing down closely. So let's use what you learned in steps one to three to accomplish that. This can mean creating an intro program to help clients create the resources, mindsets, time freedom, or other foundational pieces they need in order to be able to implement your main offer or improving your main offer, it includes those missing pieces. So which strategy should you use? Here are a few questions to help you evaluate that. Can the missing pieces be smoothly integrated into your existing offer? Yeah, sometimes they're going to be just a few little pieces that can be easily added in, and sometimes it's this whole additional learning curve that really would be better served by just being its own separate course. And sometimes those missing pieces aren't in your wheelhouse, and you need to either bring in a guest expert or refer someone out for those pieces. So, are they so separate that they need a different course? And another question is, do all your clients actually need them or just some of them? If all your clients need them, I would suggest including them in the core offer or trying to get most if not all of your clients to go through this introductory course in order to get them ready for a more advanced course. If only some of your clients need them, a separate course is going to be best, so you aren't wasting the time of the clients who don't need this stuff. Step five is to address other obstacles to success. So besides what you observed in this lesson's earlier steps, what might stop your clients from getting results? Why didn't they get results on their own? What was holding them back? Was it a lack of knowledge, a lack of time, a lack of encouragement and accountability? You know, what's missing in their life or present in their life that's keeping them from getting these results on their own? And why didn't they get results from other people's programs? What were these other programs missing? This is something worth talking to people about when they're in your target audience and they're doing your market research. You ask, What else have you tried, and did it work or not? Why didn't it work? And can you address those result killers in your own program? So here are some examples. Some weight less programs might not work for people who have certain traumas, medical issues, or eating disorders, like let's say they're a stress eater, and even if they have a lot of willpower, they're dealing with so much stress, so much trauma, so much strain that they need some way to comfort themselves, so they turn to food. So you might need to help them resolve that dependence on food to reduce their stress, reduce their trauma, before they'll be able to actually reduce the amount of dependence on foods that are making them unhealthy. Or a busy single parent might struggle to find the time to implement programs that other people have time for. Maybe single parents who are really busy aren't going to be your target audience, or maybe you need to integrate some info to help them to pare down the schedule or to make the time they need without burning out because they're adding yet another thing to their plates. Another issue is, you know, high end interaction marketing methods can burn out introverts. I'm in the camp there. I see some of my colleagues having back to back calls all day. No, I can't do that. Neurodivergent clients might need more help focusing. Disabled people might need additional accessibility features. Look at your target audience to think What are some special needs that you might be able to meet, some special limitations that you might be able to help them get past? What are some underserved people who might not get results from traditional methods, who might get better results from you because you know how to address these missing pieces? So yeah, if you know how to get results for people who special needs aren't addressed by other coaches, you'll become the best option for those people. You'll have less competition in that niche and you'll learn you'll be able to earn their trust faster when you talk about the specific problems they have, the specific problems that aren't being addressed by other people, why those other options didn't work, and why you're uniquely suited to help. This can be a way to get a sale with someone who was reluctant to work with any more coaches because they haven't gotten results from coaching before. You can tell them, Here's why you didn't get results and here's how my program is different. Step six is to optimize your value and results. So let's look at some ways to do that. So have you included all the best practices, resources and tools that you know? So some examples of best practices, you know, best times and dates to publish marketing content. Actions or phrases to make you memorable while networking that people might not think to include. For example, when you're in at a networking event, you could say wait at the door and greet people as they come in the door. Even if you're not the host, the fact that you're the greeter there means you're the first person they see, you stand out to them. You kind of have that feeling of authority and of standing out because you're kind of taking a leadership role in starting these interactions. So that's an example of a best practice. Ways to set a calmer tone when a disagreement starts so the whole disagreement goes smoother. Ways to optimize coding or software for a specific platform or task. Some examples of resources could be healthy recipes and shopping lists for healthy ingredients, groups where they can roleplay and get feedback for when they're increasing skills like marketing where it involves some interaction with another person or when it involves impact on another person, recordings or transcripts of your sessions to refresh their memories, software guides and walk throughs and premade coding or campaigns to do some of their work for them. And some examples of tools, these kind of have a bit of overlap with resources, but, I think of resources as something they can refer to and tools, I guess is something that they can just use independently. Software that helps them to implement your strategies, preferably with discount you arranged if it's something that you don't personally own, spreadsheets to track their efforts and progress, checklists to keep them on track, scripts and templates for marketing materials, for parts of conversations, for emails, So, there is some overlap between resources and tools. I don't want to get hung up on splitting hairs there, but I hope these give you some ideas for things that you could add to your course, to do some of the client's work for them and to help them to get bigger results more quickly and easily, because the goal here is minimum work on the client's part and maximum results. The expert doing more of the work means more ease, less guesswork, better experience, and better results for your clients. So what tools can you provide that do some of their work for them or that make their work easier? What resources will help them to better understand your teachings? And what little nuances can they use to optimize their process or results that a less experienced person might just not think of. So if you want more detail about how to add these bonuses, be sure to check out my other Skillshare course, how to make your courses more valuable by adding bonuses. Because that'll give you a more in depth look at how to choose and create results boosting bonuses for your program that make the program look more valuable to potential clients and make it more valuable and results creating for existing clients. So for now, let's keep looking at ways to plug any remaining gaps in your program. I want to make sure all the steps are covered. So look at what you think is step one and ask. What do they need to do in order to reach this step? If step one is click on this tab on this website, no, it isn't one is going to the right URL and looking at the navigation bar that holds the link to that tab. I've seen too many software walk throughs where they tell me, Oh, yeah, click on this. Great. That's step three. What other steps do I need to take to even reach the thing you want me to click on? Don't be that person. If step one is figure out where your ideal partners hang out, no, it isn't will they do that if they don't even know what their ideal partner is like? If step one is identify your limiting beliefs? No, it is not. It's knowing what a limiting belief is, how it affects you, and how in specific terms to identify it. So if necessary, get a second set of eyes on it. Preferably someone who doesn't share your expertise and thus won't mentally autofill all the missing steps because it is way too easy for experts to assume that others know what they know. They know what this terminology means, they know what to click on. I think I mentioned earlier than this class, one of my colleagues was teaching about lead magnets, and partway through the class, she finds out that one of her students doesn't know what a lead magnet is and was thus confused the entire time. And afused mind doesn't learn very well. So yeah, if necessary, you get a second set of eyes on it, someone who doesn't really know already what you're talking about. So you can make sure that your explanation makes sense to someone who doesn't have the same training as you. And make sure the examples are sufficiently numerous and relevant. If the issue is that your clients might not know how to implement your teaching or what it looks like in real life, take another look at your examples. Are you including examples in each instance where the client might not know how to implement your teachings in a real life scenario? Are those examples really easy to understand and similar to situations that your clients might actually experience in their day to day lives? Another way to add value if it's applicable to your type of coaching is to help the client practice their new skills. Role play can help the clients master interactive skills like having sales calls, resolving arguments or networking. You have those role plays with them, do those pretend conversations with you and then give them feedback on what went right and wrong during the role play. You can also review items they create like marketing materials, website pages, sales pages, anything else that you're teaching them how to create, you can review them and let them know, I like this, this and this, this and this needs to change. Here's how it needs to change and why. And if you run group programs, you can have other members offer their own feedback. This can be especially helpful for marketing because even marketing experts don't always know what people are going to respond to. The broader the feedback they can get, especially if some other members of the group are in their target audience, the clearer an idea they can have of, is this message really going to land? Is it really going to resonate with people in general as opposed to just me and my coach? That can be really valuable. Let them practice and master their new skills while they still have your support instead of learning how to do it and thinking they know how to do it and then finding out they don't so by giving them this opportunity to practice, you can boost both their confidence and yours and your client's ability to implement your methods and get results. And on a related topic, you can also add more time to get support while implementing. So if your project involves either a big project that will take a lot of time to implement or a significant change in your client's mindset or behavior, then additional questions or challenges will probably come up during that process. I've experienced myself, you know, sometimes as a client, sometimes as a coach, sometimes your clients might think they have everything they need during the program, only to discover during implementation that they need more help. The devil is in the details, and some of those details just don't really come up during the coaching. They only come up when they're actually starting to implement it in real life. So don't leave them alone during that phase where those devilish details are coming up. Because even if you've covered pretty much all your basis, they might run into the unique scenarios that neither of you even thought of during coaching or new mindset blocks or obstacles might appear during implementation, or old ones that had been hidden might be unearthed by this new learning curve. Maybe they thought they were doing good mentally, but then something about the process of taking this new learning curve, starting this new step in their journey, doing this new thing might just bring something up that they'd forgotten they even had, I might bring up an old trauma or an old belief or might cause a new one that they kind of thought they'd resolved just resurfaced in a different way because it wasn't as resolved as they thought it was. So this is where a follow up program, a retainer program, a mastermind, a membership, or any other such long term service can help you both keep your clients longer and ensure that they get results. This maintenance and growth period can be part of a base program, or it can be an upsell. So I hope you're feeling ready to make a valuable program that you're proud of. If I answered all your questions and helped you increase your confidence and give more value to your clients, I'd really appreciate it if you could please leave a review on this class to say so because that'll help to reach more people, help more people to get the help that you just got. And if you have any more questions, please go ahead and ask them in the class discussion. I'd be happy to help you out and to make sure that all those devilish details don't end up stopping you from implementing. So, here's your project for this class, of course, going through this class doesn't mean anything if you don't actually implement it. So please list the things that you're going to add to make your program more valuable if you've decided that it needs some additional help. And state when you're going to do them. For example, 3:00 next Wednesday because as the easiest promises to break are the ones we make only to ourselves. When you actually state in public in front of other people that you're going to do it, that's more motivation to do it. If you don't assign it a specific time slot, if you just say, I'll get to it when I get to it, there's a pretty good chance you're never going to get to it. We have the time that we create for things. If you don't set aside that time, the time is going to get eaten by other things. If you do set aside the time and honor it, then you're more likely to be able to actually get to it, barring unexpected emergencies. Once you've actually done these things, tell us about your victory in the class discussion. Tell us how much more awesome your coaching programs become. So thank you again for taking this class. I really hope you enjoyed it. I really appreciate it if you left a review if you did enjoy it and if it was helpful, please be sure to complete your class project. I look forward to seeing what you create.