Transcripts
1. Introduction: Hey, my name is Matt and I'm
based in London in the UK. And I have been working on Fiverr for the past ten
years and I've made over twenty-five thousand
dollars and completed over 1500 orders and I've learned a trick or two
if you're struggling to make your very first sale or maybe you're starting to grow a really good fiber business and you're guessing a
few orders already, this course will
be perfect for you to learn the ins and
outs of phi there, how to optimize your gig to
make it the best as possible, to up-sell as much
as possible and gain as much profit at
the end of the month. It's not just about upsetting the business and
creating more profit. It's also about creating a sustainable and growing
business that you can outsource through systems
and processes and suppliers. And that's what this
course is all about. By the end of this
course, you'll learn what it takes to grow and push your five business to the next level where you
can be more hands-off. So you can work more on the
business rather than in it. Watch me go through the
entire gig creation process, looking at other top rated sellers as well as going through my very own profile and
showing you the ins and outs of the working
Fiverr profile. Ultimately, it's about building great freelancing skills and understanding how to
build a solid business. It's never been more
important to have an online income through your own freelancing
or side gig. And this course will really
teach you how to grow, scale and be more profitable
for the first time, you'll have a fully
transparent view of what a top rated seller profile looks like on Fiverr
underneath the hood, you'll learn how I optimize
my systems and my processes, how I change all of the
gig to best performing, convert from all of the
prospects and visits into paying leads and customers
on the Fiverr platform, we've got an awesome
class project on the inside where you will get direct feedback from
myself or one of the team, where you will be able to have all of the pros and the cons of your current driver
setup to push your business to the
very next level. If you're ready to
learn more and jump your business to the next level, then definitely take
this course and I will see you on the inside.
2. Welcome & Class Project: It's awesome to see you here and I'm really
excited to go through this course with you
and help you take your Fiverr business
to the next level. I've been working on
Fiverr since 2011 and it has changed a lot
in those past few years. I remember Fiverr, it was
a really small website, no Silicon Valley funding
and some interesting. It wasn't really big at the time for all the big tech startups. And it really was the start of online business and
making money online. And there's little me,
17 years old really, really wanting to create an online income and
an online business. And I will never forget my very first day on
Fiverr where I started a blog and header gig on the website and we're studying
my graphic design skills. In the very first day,
I got six orders, which was totaling $35, and I couldn't believe that I'd made thirty-five
dollars in a day. It was such a small amount
of money at the time, but also such a huge leap that I just made where
I could prove I can make money online
fast-forward a few years and it has been
a wild and bumpy ride. I've taken a few extended
breaks from Fiverr. It's definitely tiring, but I've now learned how to
scale and systemized the business to make sure that I don't actually born out by using systems and
processes and suppliers, so I can work on the
business rather than in it. I've also got another
class on fiber with a few thousand students on Skillshare that you
can also check out, which is the very
beginner course of fiber. And it goes through all
of the fundamentals. Understanding how do
you attract visitors, convert them into customers, and goes through the basics
of the Fiverr platform. This course is definitely more
advanced and goes through into real business building
tricks, strategies, how to optimize and tweet your systems and
processes and really build that business from the next level it
works for a beginner, but it's also great if you're looking to scale
your own business. I've been through the struggles. I've had quiet days.
I've had no orders for ages and I know it really,
really is a struggle. Fiber can be a
really hard website and it's really
demotivating when you put in loads of effort to not see any sales come through
in a particular week. It does happen. It happens to the best of us. I have been a top rated seller. I've also been all the way
down and demoted to level one seller because of
the metric system, I've been to the highs and lows. So I know the pains,
the challenges, and the struggles that you
are going through when trying to build a business
on Fiverr website. But hopefully
through this course you'll learn the
inner workings of how a top rated seller
profile works and also how the whole fiber system
works and how to get the best out of the platform to build an online business
for yourself and be a real freelancer
entrepreneur for the class project where I
would love to do is see your gig in natural class
projects on Skillshare. So once you've created
your profile, your gig, and applied everything that you've learned in this course. Submit your profile in your
gig onto the class project. And I will personally give you some comments
and feedback. So I usually try to give three positives and things you're doing really,
really well, as well as three things that
you can improve upon to make your gig and your
profile even better to either get your very
first sale or start to scale and grow the business if you're already making
sales on the platform, and I'll tailor
that depending on your own individual experience. Take lots of notes
and make sure you apply everything that you've
learned in this course. I can't wait to get
started and I will see you in the very next lesson.
3. Fiverr Foundations - The Basics: Let's jump into the basics of Fiverr now this is for
anyone who might not be as familiar with the website
and still looking to get to grips with what types of
services are offered. So let's go through all of the basics of five that
gets out of the way. And then we can get into the really serious
in-depth stuff within the course and later
in the other classes. So this is the main fiber
homepage that you can see here. There are loads and loads
of different services. Now Fiverr is a huge, huge, huge marketplace that
was designed back in the day where you would
offer your services for $5. Now, that has changed
and evolved over time. However, over time they
were allowed you to do upsells on the platform and to price your gigs at
a higher value. Therefore, people
can actually make a really good online
income of the back of it. So looking at the website, as you can see here, there were loads of
different topics. Graphics and design is
really, really popular. You've got logo and
brand identity, gaming art and illustration, web design, app design, social media packaging covers
visual design. You name it. There is a service here on Fiverr for the
design category. Likewise, for digital marketing,
anything from sodium, social media marketing
over to creating a book or having a
podcast marketed for you, crowdfunding,
affiliate marketing, there are loads of different
services and that means that if you are in the online world and by
watching this class, you are in the online world. That means that you have a huge broad spectrum of skills to tap into
whatever it is. Whether you are good at writing, whether you're great at design, whether you are
great at strategy, business planning, SEO
backlinks, whatever it is, there's going to be a
niche for you on Fiverr to start creating your empire in
your business, essentially, writing and translation,
video and animation, music and audio
programming and tech, if you are a developer
or a programmer, as a hugely, hugely popular
niche that you store. So consider there as well. Now, some of the popular niches that you should be
thinking about, I'd say in terms of a top five, graphics and design
is absolutely huge. Hence, white goes
from left to right. So if you think about
popularity here, they're going to put
most of the stuff in the top-left corner
of the website. So if you're focusing any of
your services in these top, I'd say three, maybe five, music and audio as well. Programmings heck is good, but I think designers huge competitive programming
on the Fiverr platform. So go from left to right, look at your skills and try and think about
what is it that you have the best skill
to offer on the platform? So I used to do
banners for blogs, websites, and the
headers back in 2011, the Internet, it's kind of
changed a lot since then. I then found one of
my new initiatives, which was YouTube
thumbnails that sold really, really well. I made over $10 thousand doing YouTube thumbnails
and banners as well, which was really,
really awesome. But most importantly for me
more recently and for scaling and increasing the business
with the supplier, I've found that SEO has
been really, really good. Fill my Fiverr
profile by selling backlinks where I do
all the marketing, create the package on Fiverr. I outsourced the whole thing to a supplier over in Bangalore. They send me the backlinks and a white labeled report back. And then I attach
that back to the gig, explain everything and
send a custom video to every single buyer buys
with my fiber profile. So there's some of mine that
I found worked really well. I do know and have seen on tiktok out of all
the places funnily enough that ghostwriting and copywriting is also
really, really huge. One girl I saw was claiming to make over
a million dollars. Don't know if it
was true or not, but she was saying that she had a copywriting service
on Fiverr and made over a million
dollars it since she started working on
the platform at 2019, which is way more than what I've made at twenty-five
thousand dollars. So again, copywriting
third on the list here, it could be a really good way
in to the Fiverr platform. So have a look around, check out the website and use this class to really think about what niche you want to provide as a service on
the Fiverr platform. So grab a notepad and write down the top five skills that
you think you could offer as a service on
the Fiverr platform. And when you've done that,
head on to the next class and we will dive
deeper into Fiverr.
4. Exploring a Top Rated Seller Profile: Now we've covered the
basics in this class. We're going to explore my
profile on Fiverr now, it's a great time for me to
record this entire class at the moment because currently the account has been
downgraded to a level two, which is absolutely fine. But I'll show you the analytics. I'll share the
earnings and what's been happening over
the past year, as well as the breaks that
I've taken in between. Because when you become
a top rated seller, you need to sustain your
activity on Fiverr. Whereas like me, if you
then take a break from it, you'll then go down to
level two as a seller. And your state uses at level
two for quite a long time, you can just get back up to
top rated seller over I'd say a good three to four months minimum because you need
to show consistent, strong performance
as a level two salad before you're
then manually reviewed. So let's have a look at
my Fiverr profile and deep dive into what I've done. I've done it how my
gigs or optimize what my profile looks like and
really get the drains up on a level two and top
rated seller profile with 25 thousand pounds
worth of revenue and 1500 orders completed. So here we are in
my analytics now, every seller has
the analytics page and it's been a really, really interesting
year, so that's 2020. Let's go to 2021. You can see
that the latest and of work that I've been doing with
spread across 2020 in 2021. And then I've just
kicked things off again in 2022 as well. So I'm just starting to
rebuild the profile, just like you're looking to
do in this class as well. So I'm going through
the same troubles and experiences and problems and carnage
that offers with Fiverr, try and get up to it's
all rated seller again, but going back to 2020, you can see here that
it starts off small. And when I say small,
that being said, that was still over
a 1000 pounds, which is about $1500 in my very first month when I
started it again back in 2020, I have an existing profile, but it's okay to take breaks. But as you can see over time, it really starts to
gain a lot of velocity. So the blue bar is
how much I've earned. The little smudge
of gray on top is any refunds and the blue is your overall completed orders. You can see here in 2020, I completed 757 orders in
total, which is awesome. And it's study kinda crept up. But you can see here
when you look at the income between May and July, I'm completing almost
double the amount of orders from 102 up to 154. So a 50% increase and the earnings is going
up, but not massively. But then as you can
see, as I start to ease things off a
little bit in October, I then started changing
my niche into SEO. And that's when the
whole thing skyrocketed. And even though I got
less orders here with 94, I made doable probably why I made in July
compared to December, and I made 4 thousand
in sales and 15 pounds pounds in sales
and 15 pounds in tips. Call that
four-and-a-half thousand dollars in a single month, which is really, really crazy. And it was for what is essentially if you
follow the blue line, half the work now, that's what this whole
course is about. When looking at some
of the fiber levels, you always want to consider
all of your metrics. Now the whole class
will go into this in way, way more detail, and we'll go into
each of the metrics, what it means, what
you should be doing, some of the best
practices and some of the worst practices as well. And that will just get you
through the automated process. Now, the automated
process starts here and is evaluated on the 15th
of every single month. So you'll start off
as normal seller. Then you become a
level one seller, and then you'll hit level two. Now all of that is automated. So as long as you
hit the thresholds in a particular month, then when you get to level two and you hit green
in all of these, you won't automatically
move to a top rated seller, but you'll be
manually reviewed IT. Staff instead, that
can take many, many months of being
at level two with perfect scores until
you then are re-org, graded or upgraded
to a top rated. As you can see here, I've
got 532 reviews here. And there are more
on the profile. If I go to my actual
profile or show you the overall picture, I've got 957 total
reviews on the profile. You can check out my
favorite program. It's so real, I have live gigs. And you can see what I'm
offering at the moment, but you can see here out
of all of the reviews, pretty much all of
them are five-stars. Let's see if I can
go back over time. Show me more than that. Notice because I've
had a break recently, so we won't share me. But you can see here
average rating, their average rating is
five-stars out of 957 reviews. That's not total orders, that's just reviews because not
everyone who orders. Actually then it
leaves your view. If I go to I think could
be on my earnings page. You'll see here in it's now
commercially it's a dollar. So just under $25 thousand, I've withdrawn the
majority of that. And you should be able to see if I go back to analytics
on the overview, you'll see that I've
completed a total of 1420 completed orders and that's increasing and now I'm
just starting backup again. And you can see I'm
getting a few orders this month after
starting, which is great. That has currently made me, if I go onto my selling profile, achromatic earns
$252 in February, as well as 105, which is
currently pending as well. So I expect that
to grow and grow just like it did back in 20202021 when I was
working on Fiverr. And you can see here
it kind of hits the peak and then
starts to go down. And that's when I took a
bit more of a break and then starts all
over again in 2022. So hopefully that's given you a little bit of a
flavor of what's inside my profile and
what I'm working on. Now we're gonna get into
the really deep parts of the learning in the course and starting to pick apart
Fiverr profiles, understanding how to craft the best profile
possible to help convert visitors into leads into then paying customers and ultimately building your own business. In the next class, we are
going to be learning about the fundamental success
rules of Fiverr this year and what's
going to be making a huge difference to your
success on your Fiverr profile. So check out the next class and I will see you over there.
5. Success Rules of Fiverr: In this lesson, we're
going to deep dive into the fundamental successful Fiverr now working through
the past few years on Fiverr and with all the
changes on the level of system and the way you find
works with his new metrics. I strongly believe there are four key things that
you should be really, really focusing on
when it comes to growing your Fiverr
profile attracting sales. But then when you've got those
sales in being able to get to the next level from
seller to level one, level one, level two, level two, top rated seller. If you really, really focus on these four key metrics
and follow them to a T, Then I guarantee you will see some form of success
on the platform. So as you can see here
on the dashboard, now I'm currently on my analytics tab and I've just gone a little bit
further down the page. Now, what you can see here
is the leveling system. So you start as a normal seller, level one, level two, and
then top-rated seller. So I've just taken a break and I've gone back down to
level two for the moment, which is absolutely fine. But what you can see here, it's essentially telling me
that I need to maintain these standards to remain a level to sell and
as well as then achieving the goals on the right to be nominated for
a top rate of cell. Now if you're a
cell is level one, level one, level two,
this is all automated. You don't have to be nominated. It's only when you get to
level two that then it becomes a nomination process by five or staff who manually
review your profile. Now, one of the first
main metrics you should be focusing on is
the inbox response time. So they say that you need
to respond to 90% of inquiries that you receive
in the past 60 days. So even though you get
assessed every tomb, every month on the
15th of the month, is looking at the past two
months worth of performance, which is definitely
quite tricky to do. What this essentially
means is that what counts as a mixed response
is that if you do not respond to a
customer's inquiry within 24 hours of
arriving in your inbox, then that will then essentially calculate
itself into that figure. So if you get back to
them within 12 hours, that will class as a response. So it means that you cannot ignore customers on
Fiverr otherwise, that will start
going down rapidly now because I
restart the profile, it's quite new and
I missed one of the buyers who are buying and I was just
outside that 24-hours. That's gone down 7% in
total because I missed the one person who contacted me. So make sure you respond to
everyone within 24 hours. The next one, it really is
focusing on customer service. Now, There's lots and lots of different metrics
around this. Customer service in a hole is not something that
can be measured, but make sure that
you're really, really focusing on delivering the best experience possible. And the later classes in this Skillshare
course will really help you understand and can go into that in
way more detail. So you always have to
look audit completion. They're asking you
to complete 90% of your orders over the
past two months. Now, what this
means is completed within completed fully where it's not refunded or
anything like that. It's quite frustrating. Commute time to because
I have buyers who might buy SEO backlinks in band and non-cloud niches
and then I have to get them to refund the whole thing
and that goes back on me. So I have to contact
five or customer support every time to say, Hey, they've ordered an
illegal website to be promoted through my services
and arbitrary funding, I shouldn't be
penalized for that and they then correct
it back up to 100. But if you have to
refund any orders, counsel them what it is, whatever it is for any reason, if you have to cancel an order that's already been started, that we'll hit this figure. So the tricky thing is if you make two orders in a month and you have
to refund one of them. This is going to plummet down to 50% and of which you need to make sure
you're above 90. Same. If you do less than ten orders, all it takes is one order to put you below that and
then you won't be able to get to the next level
for the next two months unless you start then
taken a more orders to bump it back above 90%. I'm on a 400 there,
which is great. Then on-time delivery as well. So this is asking you to
deliver 90% of the orders within the time-frame over the course of the
past few months. So when you have your gigs, you have to make
sure that your set S I set a seven day
timeframe or mine, you have to deliver
it within that time. Now what you can see on
my current dashboard is it says this is two days
late, but that's fine. And that doesn't
count toward metrics because I've already
delivered this now, waiting for my
supplier to send me a new report for this
particular buy it, and then I'll reattach
the new report and send it on a
market as delivered. But once you deliver it, it's fine, it doesn't
count towards that. We're going back to
the metrics page here. As long as you set a
sensible timeframe, if you start delivering
orders late, bump up the time on your gig, that's not a problem whatsoever. It is better to put a seven or a ten day
delivery time frame or scale and deliver it in 24 hours than it is
to over-promise. And then under deliver, what you want to do
is under promise and over-deliver and do the
complete opposite of that. Then the rating, quite
self-explanatory. You need to make
sure you have above 4.7 stars on average, Apple the ratings you get. So if you get a five-star and then I'll give you
a one-star rating, is going to bring the average
down to three, for example. Then there are some
longer-term strategic goals here around selling seniority. So you have to be at least a
seller for over half a year, completed at least 200
orders over 20 K in earnings and days without
Terms of Service warning. So really it's all about these on the
left-hand side here, the whole premise
of Fiverr for me is under promising and
over-delivering. And this is how you
create customer delight. And when you create
customer delight, That's when you get
happy customers. Five-star reviews, repeat buyers subscriptions
and all your business really, really starts to float
because the more that Fiverr can see that you're
getting returning people to your gigs. It shows that you're
providing a great service, especially now that
Fiverr allocates levels and badgers and rewards to
buyers as well as sellers. It means that choice and select buyers that
they're known as on Fiverr who are trusted by
fiber and order regularly. If they're ordering with you and giving you a five-star review, it reflects really,
really well on you. What I do is that
I always make sure that I really glossy, have all the glossy
marketing on the gig and really sell the service
that I'm offering. And we'll go into that in
one of the later classes. But at the same time,
I hold back about 5%. If I say to my customer, I am going to deliver
them a 100 backlinks. Instead I'm going to
deliver them a 105 or 110. Because when I'm delivering, I can then say to them,
Hey is little bonus. I've added some extra backlinks completely free into this. And then when they get that, and I think that's a
really nice gesture, they've done a really
good thing there. If you're under promising
and over-delivering, that's the best way to do it. The worst thing you could do is over-promise at the very start. So you're gonna have
the most amazing logo creation service ever. Then you kind of under
deliver it and that's how you start getting refunds
and one-star reviews. And you want to avoid all of
that as much as possible. That being said, it
is better to just refund someone than risk and the ones they'll
review the money really isn't worth
it in the long-term. It kind of goes without
saying as well, but also just deliver
it as quickly as you can respond to people
as fast as you can. If you have a gig that is
seven days like I have, but then deliver it
within to do that, the sooner you can get
something done the better because
people want a quick, fast, great service on fiber and that's what you
need to be providing. I hope that's been
useful for the levels on Fiverr and really understanding some
of the key metrics. If you focus on those, you'll progress to
the next level. You'll keep buyers happy
and that's how you'll start to really review
client the fiber ranks. In the next class,
we're going to explore Fiverr levels in a
little bit more details. So I will see you
in the next class.
6. The Level System - Zero to Top Rated: This class is all about the
Fiverr leveling system. We've already
covered the basics, recover the metrics,
and now we're looking at the
levels themselves. Now, the levels are really, really important
because it gives you credibility on the
Fiverr platform. And I've started as
a normal seller. Everyone who's selling even
the top rated ones start as a brand new center
on the website at some point in history. Now, the levels give you
loads of additional features. The ability to upsell
pressure gets higher. But it's also a great
status symbol that's going to bring in more
sales over time. So even if you're a brand new seller on
Fiverr and it feels really, really slow as long
as you can tick all the boxes and
meet the metrics by completing one order, you can still go
from a new seller to level one and from
level one to level two, that's what you need
to be focusing on. So it could start small. By the time you get
to a level to seller, you're going to have
credibility because in the five options when
people are buying, if I show you what the
website looks here, if I'm searching
for a logo design, for example, it's
gone to this tab. People can actually
start to filter through based on
whether they're online, which I'll touch
on another class. Or you can then start to go
down into the salary details. And people can purely, purely target top rated sellers, level two, level
one or new sellers. And you can see here, there are a lot of new sellers compared to level two and no, Not many tolerated
sellers overall. So that's really important. So the more you can start
getting up the labeling system, the more you can get out of
that 200 thousand and get more into the top 5, 10%. That's really, really important. Let's explain some of the
seller levels on Fiverr now, when you first join
it and start selling, you'll be given this gray
icon as a brand new center. And you can see back on here, they're all in just in
a logo design section. There are two 100 thousand
new sellers over. Here. You get to create
up to seven active gigs. Now this is really,
really important and you'll want to
create as many gigs as possible on your Fiverr profile
when you have no sales, this is because you
need to be trying out different niches. You need to be
trying out if you're gonna be doing copywriting, making sure that
you are creating five different
copywriting gigs to then capture one person
into one of those five, rather than just
creating the one gig and hoping that everyone sees
it, the mortgage you've got, the more visibility you
are going to be able to get by targeting
different keywords, different niches, and getting the all important for sound. You can also add extra
services as well. So when you're selling a gig, I will go into my
profile here as an example and show you
what I do on my SEO gig. Now, it might not be a
little bit different, but this is my main
flagship gig here. And you can see that there are different packages
that again come with it. But what you can also then start to do is add
extras onto as well. So if I continue here, you'll then be able
to see these extras. So I do extra speedy delivery. I then converted into a manual package rather
than automated backlinks. Or I then add keyword
research as well. But you can see here there's
an expensive upgrade. There's a not so
expensive are great and it just adds all of the extra profits and revenue that you'll get onto your
Fiverr, Fiverr business. So that's really important to add the extra
services as well. You can also create
custom offers. Now, when buyers contact
you and they might say, Hey, I need this doing and your particular gig doesn't
quite fit that bill. You instead can message
them credit custom offer, and then just send them the
exact price if they want more than one thing of
what you're offering or they needed a kind of
tailored version of it. You can then send that to them. And I made a little bit of
money through custom offers, but most people just
go straight into the gigs and you can withdraw
your money after 14 days, then you get up to level
one after reaching all of the success metrics that we've covered in
the previous lesson, we're making sure that
you're getting above 90% of your response time
for delivery rate for on-time completion order. That's really, really important. Here. You need to be an active
seller for at least 60 days, have completed at
least ten orders in $400 or more from that
have a good rating. And then there's the 90% responses that we've
already mentioned. This is really good because
we get to level one. You've got more credibility. You're getting out of
that 200 thousand. And if I get back onto
the previous page, the way we were before, you are now getting into the top 10% of sellers on Fiverr. Then you'll also be able
to create more gigs. If you're struggling with, then again, by this point you would have already had sales. But if you're still struggling,
it means you can create more gigs and tackle more niches to try and
get more and more sales. Now, as you can
see on my profile, if I open up into different tab rather than flicking
around all the time, I only have the two
gigs now because that's all I need
to generate sales. I know what works well,
the gigawatt credibility, I've got loads reviews,
which is really good. You can add extra custom
services as well. So if you have a gig, you can then add loads more upsells onto it to try
and make it a little bit of extra money if you're selling logo services attached the
PSD file for an extra $10. If you're doing
backlinks like me, then you could offer
a manual package or keyword research if you're doing copywriting
and you could add an extra amount of words
for an extra upgrade. And that's where these
extra services Queen, really, really handy because
you can turn a 51020, $30 gig into 5060 By the time you factored in
the upsells on top of it. And if you can think of a
way to provide a service, but then have an upsell
that a lot of people need. That's the best way
to make money because people come in for
the great pricing. But then you upsell and sell a premium, well-priced
gig overall. Then level two, which
is right at the moment, had been for a very long time. When you use level two status, there are certain criteria
you need to fulfill. So selling for at
least 220 days, complete 50 orders and over $2 thousand have a good rating and all of those 90% brackets that we've already
previously covered. And then here, the only way the additional
benefit is more gigs, more extras, and protein
customer support. But the main thing here
is having the badge, because if people are searching for trusted sellers on Fiverr, they'll go straight to
here and we'll go right. I want top rated,
I want Level two, and they'll scrap anyone in
new seller or level one. There. You really, really
are in the top 10%, rather being in the bottom 80% or 90% in the new seller
and level one category. So the quickie and
level two and beyond, that's really begin to
benefit view because these benefits here
aren't as important. But instead, just by having that badge is
gonna get you into more people's eyes and white people's search
results and give you the extra credibility and
almost like social proof, that's what these levels are. Then top-rated seller. I, I've met all of the metrics on these
rather than showing you here, I'll show you how it
works on mitral profile. But again, you have to meet, show you meet all
of the 90% targets, but then also be around 280 days minimum
complete, at least 200 orders, 20 thousand in sales,
which I've done, and no terms of service
issues with Fiverr. And honestly, it now
then creates 30 gigs. I didn't need there to gigs. I could try really, really catapult the
Fiverr business, but at the moment
I don't need to. I'm tempted to explore copywriting is a servicing that would be quite interesting. But here it really, really
is about the badge. It's social proof that
alone is going to get you orders because people
will trust the badge. It's shown that it's proven on fiber and it's going to
make a huge difference. It is hard but focus on the metrics and start
working your way through the fiber level system by following everything else
in the future classes. So I hope that was useful
in this particular lesson. Next, we're gonna go into
pricing your gigs correctly and finding the right
point to generate profit, but also get enough sales and interest from all of the
visitors on the Fiverr website. And I'll see you
in the next class.
7. Pricing Your Gig Right: Welcome back to the next class. Now this is all about
pricing your gig correctly, which is really,
really important. The worst thing
that you could do on the Fiverr platform
when you're brand new is trying to undercut
everyone else selling on fiber. And the reason behind this is because it's not
going to secure you loads of sales just by
undercutting because there is a perception of value that's really, really
important here. So if you buy something
that's really, really cheap in a store, for example, you're
going to expect it to be of cheap quality
is not very good. It probably is going to
break very soon as well. Compared to buying something
that's more expensive, that is probably produced in the same factory
somewhere in the world. That's what he's known as
the perception of value, which is really,
really important. So the thing that you shouldn't
do is start selling on the Fiverr platform
and then create your gig and then just
set it for a really, really kind of bottom $5 price tag and deliver loads
of value on top of it. It could work for some people, but it's not the
right way to go. The great thing is with fiber, they set you up to make
more money rather than just selling everything for
$5 into cheap as possible. Instead, you can price it at whatever price point you want as well as upsetting
as much as possible. So I used to focus on
these $5 sales and worked so hard as we saw in the
graphs in the second-class, I was working really hard
and doing loads of orders. But then compared to that
December where I completed almost half the
amount of orders but made more than double
the amount of income. That's what you want to be
striving for in a business. You need to work smarter, not harder to make that income. Now price is a huge factor and one thing that you
should be doing is looking at the competition, what they're doing,
what's the pricing? And use that as your
starting point. And then think about how
can you use your marketing and skills to get
a sale over them? That's all the big
fashion brands do all close to the same income from very similar factor is a cotton shirt, is
a cotton shirt. It doesn't matter
whether it's my really cheap pound store or
whether it's Ralph Lauren, It's the same material. At the end of the
day, there might be a slight difference
in the quality, but it doesn't justify the huge difference in
the price point, and that is all marketing. So if you are pricing yourself a little bit
higher or the same price, but your marketing in your
gig and your presentation on your Fiverr profile
is way better than the person next to
you in the listings, then you're going to
get a sale over them because you appear
more premium and have a more premium service that you're offering
to your customers. And this is all centered
around providing a great gig description that we'll cover
in a later class, having a fantastic profile that we're also going to cover. As well as what we mentioned earlier around
responding really quickly to the buyers and having really in-depth responses,
having examples, and really giving
everyone the VIP service and also still under promising and over-delivering
is that you create that all important customer
delight to get repeat buyers. And those five-star reviews
that are all important. When I started off on Fiverr, I was selling banners
and headers for $5. Even when I was doing
my YouTube thumbnails, I was selling one for $5, which at the time seemed okay. But then compared
to what I do now, my average order is around a $100 minimum
because I'm really, really upsetting
expensive services. I'd rather get less
sales that are costing more or I'm
making more of each one, rather than getting
ten sales at $5 each. I'd rather do the less
work for more money rather than more
work for less money. So let's have a look on the Fiverr website
and I'll show you an example of how
people are really, really underpricing
themselves and working themselves too hard, which means they're not creating a sustainable fiber
business to scale and grow, which is what we
want to do here. As you can see, we're
on the Fiverr website. I'm going to go into, let's have a look at
graphics in design. I'm going to go with
one of my old niches, which is YouTube thumbnails. Let's have a look
and start to see how people are pricing themselves. So as you can see here, this person will design one
thumbnail in three hours. So their premium
bit of the service is the time here, three hours, but they're selling
it at a minimum of 15 pounds and 66 pencil, which I assume is a conversion
probably from about, don't know, $20 maybe. Let's find someone who is
really, really understanding. Here you can see
this person is J. Smith, 609. So he is saying
that he will create three thumbnails for 783. He's setting up
for half the price and doing trip all the work. Now this is where
economics really, really comes in
here because yes, it's working for him, but
this person will be working to the bone and getting
very little value. And he's going to
be unable to scale their business because
they're selling them such a low price and providing so much delivery that they then can't
outsource it in the future and create our profit margin because their margins are already really, really squeezed where
I can guarantee this person is
clearly outsourcing his thumbnails and he's
just setting it at a premium because
he's got a great profile in level two seller. And he's only selling it higher so you can
pay your suppliers. And then he takes the bit
on top which to be phased, probably the same as at 7083. Imagine you split that in half. Let's say he pays his suppliers
seven to eight pounds. And then he's making seven to eight pounds per
order at the same time. Whereas this guy is
doing all the work and still making the same money, but for triple the amount
of delivery as well. So it's really,
really important. Looked at some other examples. So this person here, interesting because
they've gone for a different angle in
this whole market here. They're going to design
at one thumbnail, but within two hours they
clearly copying what their salary is doing here to
try and get a good service. But they priced
it at what is $5, which is what I used to do. It means that they're
doing at least three times less the amount of
work than this seller. But they're making almost what, 34 times less than
what this seller is doing for what is
essentially an hour. They're doing it within
an hour quicker and also making it for
four times less. So you have to really, really look at
these almost create a grid and started to say, this seller is this price for this MOOC delivery in this time. And have a think
about where you're going to price yourself
because this is really, really important at
the end of the day, trying to get the best
in terms of cheapest and quickest and most
isn't always going to win. It obviously works for these
and it's gonna put you up, but he's going to burn
you out for the call compared to having a
more premium service, which I'd say this
person in the top-left who was ranked number
one is definitely doing. They don't even a
top-rated seller that the same level as
me at level team, what they're doing is
providing a premium thumbnail. They're just selling 13 hours. Fair enough. That's their upsell. But they're
selling it for a really, really high amount
of money, which then has a great perception on it. And people would rather
pay for them better, more higher price thumbnail that's going to be high
converting and you squeeze all of that into
your marketing compared to a really cheap one that
won't be perceived as good. So that's where you can then tie prices, benefits
like conversion, click-through rates, and
all of that nice stuff that you get with
thumbnails on YouTube. So I hope that's been really, really useful and just
have a look through and now use this time to
research through fiber. Have a look at what
you can see on the platform and create a
table and look at the seller, what the price is, how many things, words, wherever it is, what they
delivering, and how fast. And then look at where
you want to put yourself in that market to make
as much as possible, but also provide
a great service. So have a look at that. And then in the next class we
are going to be looking at how to create a high
converting gigs. So you've now started to look at creating it and you
ranking in a search. But how do you turn
people from visitors on this search page to then someone who is
going to be a prospect, who's contacting you asking questions into then a full sale. How did you go
through that process? How would you convert as
many people as possible? So let's find out
in the next class.
8. Create a High Converting Gig: Hello and welcome back
to the next lesson. In this one, we're
going to be looking at creating a high converting gave. Now, this is really,
really important because Fiverr will
send hundreds and then thousands of
viewers to your gig listing every single day as it starts to
climb up the ranks. Now what you want to
be doing is capturing the attention and converting them into a lead on your
Fiverr Gig profile, which is really important
because the more leads you have and prospects, the more they're going
to convert then into buyers and ultimately
stopped grow your business, create the prophet and all
of that other good stuff. Now what we're gonna do
in this lesson is I'm going to show you some of
the top rated sellers, some of the things that they're doing really, really well. And then show you my gig as well and what I've
been doing and how I've implemented some of the strategies of
top rated sellers. So let's have a look
at this one here. Now, staying on theme
with the previous lesson, I've been opened up
this person's profile because I went, I used
to sell thumbnails. This was one of my
direct competitors. Now, he's doing a really
good job of this. Now the first thing that
you want to be focusing on is the title itself to convert. And you also get the attention. Now, I've got different
tablet but who here open of the
normal Fiverr page. What he's doing here is
every gig will say, I will. Dot, dot, dot. Here is saying
here I will design amazing YouTube thumbnail in three hours now that
doesn't read perfect English, which is fine
because it's short, it's sweet and
it's very precise. And you know, without
looking at anything else, this gig, what they're
going to do and deliver. I know I'm gonna get a
YouTube thumbnail in three hours, Simple as that. Then the amazing
bit is kind of more of the marketing and
the sounding word. But this is really
important because YouTube thumbnail is one
of the main keywords. And obviously I know this
because I used to work in addition each but the best way to find keywords is go
on to find services. And if I clear my search actually didn't get
rid of any saved ones. If I type in YouTube, and then let's have a YouTube
promotion editor intro SEO, intro video and
YouTube thumbnail. Then if I look at
YouTube thumbnail, I know that's already a big
keyword and this is all of your keyword research
to make sure you're appearing in the search. And this is a great way
to find niches as well. So I can see here
YouTube thumbnail, create YouTube
thumbnail professional. Youtube, thumbnail, Bye. Throwing in these extra words, you can really
start to target it. And this is why I was saying
at the very beginning, if you're a brand new seller, create five of the same
gig and have one that has a title that
focuses on YouTube. Thumbnail is a keyword. And then the second one is
create YouTube thumbnail professional, YouTube
thumbnail, amazing. You see here, there you go.
Amazing. Youtube thumbnail. That's exactly what he's done. They're amazing YouTube
channel because he has seen that people are
searching this in fiber. And then he's targeted his
gig title for that keyword. Keyword optimization is
really, really key here. You can also look at
YouTube thumbnail templates and provide some kind
of template for people. Gaming thumbnail is also another completely
different niche that I wouldn't have
even thought of. As well as clickbait,
YouTube thumbnail here, just by searching the
way do to promote, you've got loads of
great suggestions and this is giving
you the answer. This is what people
are searching for. Whatever niche you're in, that's the best way to find
the right keywords. Now, take any of
these keywords here. Clearly this seller level two is using a mixture of create YouTube thumbnail and just the generic YouTube
within that one. Sorry, amazing
YouTube's on them. They've got amazing YouTube
thumbnail in their titles. You need to create a
title around that. The next thing to do
is make sure that your main gig image is
really, really eye-catching. Now, when you look at the
YouTube thumbnail section, everyone has a really, really similar looking
at one and it can be kind of copied this
person to be fair. So if I go back to
YouTube thumbnail, I'll show you what I mean. You can see here, Everyone seems to be doing
the same thing. They've got this classic
yellow background, some kind of male or female with a kind of shocked
face and pointing. It all looks really
samey, samey with black text and read texts
on the yellow background. Now, you can follow
the trend or you could try and find a way to
create another thumbnail. It stands out because the
thing and the irony of this is that whoever was
the original person who did this style
of thumb though, everyone else who's now copying, which is fine and it works, but at the same
time it disproves it because all you're
doing is copying the trend and you look like
everyone else's thumbnails rather than standing out, which is what a thumbnail does. There's a bit of
irony there. So have a think about that gig image. It has to be really,
really eye-catching. It can't be blurred, it
has to be high-quality, it has to be bright,
eye-catching. You can see what
they've done here. They've even colored the eyes
of this girl in a really, really bright cyan color. Because when it's
been struck down onto the fiber search results, those eyes, as you can see, they're still really,
really pop out. Really certain things like
this make a huge difference. Then as we were saying earlier, with under promising
and over-delivering, if you can then
start getting those five-star reviews and
getting people back, you even get a nice shiny badge here that says that people keep coming back and has an exceptional number
of repeat buyers. It obviously can't just
put it on your profile. You have to earn it over time. But that's why the whole under promise over
deliver is really, really important.
Done the title. We then looked at
the main gig image. If you have something like
designer copywriting, include as many
examples as possible. When you start getting
orders, you can just attach your deliveries as a portfolio on the gig with which is
what they've done here. Because then when
somebody leaves a review, that review is then shown, which is great social
proof and it's a great snowballing effect. Then the gig description. So what you want to
be doing is adding as many keywords as possible into here without overdoing it. So custom thumbnails was obviously one of the ones
that we saw in search. Let's have another look here. Youtube thumbnails or great
YouTube thumbnails in there. For some reason is
hyphenated out, which I don't think he
really needs to do. And make sure you're putting that YouTube thumbnail
main keyword in wherever it is
you're looking at. So you go back to the
search YouTube thumbnail and make sure you putting
these keywords into your descriptions
that you've got the best chance possible of being shown in displayed
in the search results. Then on the gig
description itself, it needs to be really
clear, really concise. If English isn't
your first language, then consider actually hiring, for example, on fiber, a copywriter who can write this for you because if there
are top rated seller, they also know what
works and just go and find a copywriter and pay
them five to $10 to do this, but it needs to be
short and concise. Now, I would say this person's isn't actually the best in the grand
scheme of things, but actually are looking at some of the English
isn't perfect. However, he's got a little
bit about them then, but then they're saying
what they're trying to do. What they're doing
here is setting the scene and people for YouTube thumbnails
have one problem, which is, I need a better converting thumbnail.
Let's get more views. I want to have high conversion. So you need to think about
what is the problem of your potential customer and how are you going to solve that? They're here, they're
doing an okay job of it. They're saying that you need to look at more
clicks and views. And it's all about standing out. So they're thinking about the problems that the
customer is going to experience to be
even more popular. And then that's
where we come in. Hello, we're designing
eye-catching YouTube thumbnails. So you have the problem that the challenge and how you
then great to help that. And then he goes into the very specific
line-by-line detail. You can see many
years experience. You've got the credentials, quick and fast, responsive, money-back guarantee,
friendly communication, and then also the
more specific stats of the YouTube thumbnail itself. Let's look at
another person here. So this is another person who's selling
YouTube thumbnails. And I think they've got a
really good description, but as you can see
here, clickbait, YouTube thumbnail was five. Type it in there. Youtube thumbnail, clickbait, YouTube
thumbnail was there. One of the main keywords. So all they're doing
is this technique and that's why they have 16 orders in the queue and over 1800 orders for
the YouTube thumbnails, which then they are
starting to upsell from either 13 or seven as you go up. Now as you go down,
and I think this is a really good example of a really clean description. They're obviously using the
highlighting tool there, bolding things. There are obviously here
putting in the main keywords. So clickbait, YouTube,
thumbnail is the keyword. They've put the
keyword in here as well, clickbait,
YouTube thumbnail. And it's working
really well for them. They're saying here that
they're going to be attracting the
viewer's attention, help you get more views. So me as a problem as YouTuber, I need to get more views
and higher clicks. And at this gig
solves that problem. They're saying that our service
will help you solve it. So think about the public
statement that the challenge, how you're going to solve it, and that's the great way to open up with your description. But I love the way
the bolded that added a highlight
over the top of it. There's a little bit of
Bolding here as well. It's really clean. They've got wider portfolio
and then they've got a simple bullet lists
here using emojis. So here's what's included, Here's what I can do for you. Why choose me tick, tick, tick, tick, tick. This is what I love to
see is really clear. There's not reams and reams of text or a huge paragraphs three, because people won't read huge blocks of texts and that's
really, really important. Let's have a look
at my gig and see what I've been doing recently. So this is one of the
newer ones I set up. And I'm here. If you see it doesn't
read perfect English, but I'm doing it
for SEO purposes. I will 200 powerful
SEO backlinks, white hat link building
services for Google. Now, if I look at if I'm
roughly split the tabs here, so if I find SEO
backlinks on here, Let's have a look at some of the main queue as SEO backlinks, high-quality do
follow social media and then number SEO about links, SEO, contextual, contextual do follow proof about anions
white hat SEO battling. Here I've been trying to target
some of these keywords of SEO backlinks and put
them into my main title, white hats, link building surveys for Google and all of that is really,
really important. I've gone one step further
and one way I try and supersede the competition
is by attaching a video. Now, have a look at this yourself and you can
see here my name that I find mute that you can see here that I am being
very personal. It's a very, very clear video is for k equality with a really
high-quality microphone, like how I'm feeling with
this class right now. All of this makes a
massive difference because I can show
that I'm a real human being behind this and
that's what grabs attention and not many people
are doing this. Fiverr say that it can
really increase the views on your gig by up to a 158%
just by attaching a video. So I highly, highly
recommend it. Really, really
underutilized skill here. As you can see on
the search results, not many people are doing it
for the YouTube thumbnails. They're not introducing
themselves what they can do, the benefits and going through that kind of spoken version of, here's the problem and
here are the challenges. Your challenges with Fiverr is getting your first sales
scaling the business. And I'm here to help you learn and solve that problem through this Skillshare class. It's exactly the same thing. So I do that and it works
really, really well. I then have a
static image of it. It's really clear,
it's really concise. You'd have countries on their a really big keyword and
then the big Google, all important Google logo. Then if people want
to, they can look in more specifics of the details. And then, as you can see
here on the gig description. I am sprinkling some of
the keywords in here. It's also completely laid out really clearly I
liked the use of emojis. It's a really popular thing
to do on gigs at the moment. And just in general,
in general websites. So saying people,
please be careful, but I've got a star
or bolded the title, I've highlighted it in
the orange yellow color, keeping all the paragraphs
to one or two sentences, maximum and bolding things. I'm introducing some of the
problem here, but I'm really, really kind of giving it fancy marketing and punch packing, gut busting, ultra SEO package. You don't need 1000
spanked backlinks. And this is why I'm trying to
sell a more premium service starting from 27 pounds, going up to a 109 without
any upsells on top of it. And I'll show you
what the prices were, the cells in a second. But you can see
here that I'm going through and building things,
making it really clear. Then I say, why choose
me just essentially bullet pointing with star emojis here as we go through really, really setting the
whole service and then talking about the
benefits of the gig. And again, he's all
bullet pointed. And I'm bolding a few extra
words as well here to really, really make it as great
and as clear as possible. Because if it's a big
paragraph of text, people aren't going
to be interested in terms of the way the
gig is priced as well. So I've made it really,
really clear here with emojis that I've got 50 SEO about links or
100, then premium. So it kind of goes from
kind of a peace symbol with hands to a fire to
a huge explosion. And it's trying to
communicate this idea of progression as you
go through the basic, standard and premium tiers, you can have a rocket emoji for premium because
it's gonna take off versus something like a
mountain and getting to the top of the mountain
and climbing that YouTube, youtube and Google algorithm. Also think you can do
here is make sure that you separate mine with little, little dot bullet things here, but quick delivery and I'm being really clear on what
they're getting phi keywords one URL, boosting the traffic and
ranking white hat SEO. Here, they just kind
of goes through and goes with more detail. Also make sure that if
your gig offers it, put subscriptions on it as well. This is how you
get repeat orders. I'm starting to build
up at the moment because you'll have
more month for income repeating revenue rather than how to capture
one person in, is that guaranteed income every single month if
you get someone to subscribe for three or for six months and just give them
a little bit of a discount. What I also do here
to help convert and get more money is even
with the basic package, I'm still upselling the top end manual
gig with it as well. Somebody asked this on,
they wanted to extra fast and they won't
keyword research. All of a sudden, 27
pounds turns into a 133, which is around 150 plus
dollars just for one gig. And that's how when you saw on the original December data, if it's actually
on this tab here, if I go back to year yearly and then here it was at
the 12020. Yeah. You can see here that I'm
doing half the amount of orders where
the blue line is, but I'm almost doubling
the amount of income, which is the lighter blue here. And that's the real
fundamentals of creating a high converting gig. It has to be really
eye-catching. I highly, highly recommend using a video on
your gig profile. Have a look at the
keyword research. That's really, really
important point, the main keyword in the title put the keyword in
the description. Your description
should be paragraphs of no more than one
to two sentences, and then the rest
should be bullet points with bolds, highlights, emojis, make it really clear and make it
really well laid out. And that way you're
going to present yourself in the best way possible to then price your gigs at the price
point that you want.
9. Generating Sales & Snowball Your Orders : Welcome back to the next class, which is all about generating
your very first sale. Or if you've already done
that, starting to snowball, grow and scale that all
important freelance business. Now it really, really
is a struggle to get those first few sales in. And you've seen on the
dashboard that I've shared today and
even just through my own personal experience
when you're starting on Fiverr for the first
time or even if you've had a break
in your restarting, it's really painful
at the start. It's a slow process and you'll start to see orders
trickle in overtime. But there's a certain
strategy and framework that I follow to snowball
those orders and gets to the point from one sale in a month
to having that all record breaking
$6.5 thousand month via hard back in
December last year. So there's an incredible
way to do this that will help keep you motivated because part of it is that
mindset as well. It's hard to look at Fiverr and not see
any sales coming in. You've optimized the gig,
you've optimize your profile. You've got the best
copywriting and the role of the most
incredible high converting main image on
the thumbnail of the gig. But it's just not
creating that sale. And this is what I do
to start to snowball that effect and either get the first sale or snowball and
get more sales in a month. What I've noticed is that
Fiverr will promote my gig at the very start and I'll get
potentially around one sale. Now, I have to read you really
go to town on that sale, get the person to give
me a five-star review. And I noticed that
once I've done that, it'd be about two weeks later. There's a bit of a delay,
I think got another order, but then all of a sudden
the next order came in quicker and then the
next one even quicker. And then I was getting
one a day and then today in three a
day than five day, then ten orders a day and more. That snowboard really
started to build out. The best way to do this is
use the maximum amount of gigs possible that fiber give
you even as a basic salary, you have five gigs
that you can create. That just goes up and up with the fiber levels like we saw in the previous video with creating a killer gig and hiking and
making it high converting. When we looked at the
SEO keyword research, you saw that when I typed
in YouTube thumbnail, there were several
different listings. Now the best way to do this I mentioned and
alluded to is create five different gigs all on the same topic but using
different keywords. And that way you can make
sure you're covering a broad spectrum of keywords
on the Fiverr algorithm. And you've also a little
bit like lottery tickets. You've got five times the amount of chance to get an order, rather than just
having one gig and one times the amount of
chance to get an order. Instead. Like we saw with the data, there was clickbait, thumbnail, amazing YouTube thumbnail high converting
YouTube thumbnail, create 1s and all of these, whether it's copywriting five, find five different keywords within the copywriting niche. Create five kids gigs centered all around
of those keywords. Now you created the
five gigs all around different keywords within
fibers ecosystem itself, you've given yourself
as a new seller the best chance possible
to get yourself your very first order
or start to scale up the amount of reviews because their reviews is what's
going to be important here. And also just generally
pushing your gig to level one, level two, and ultimately
to a top rated seller. Now the next best
thing that you can do is start to look externally. Now, I would never use any paid promotion when it
comes to using Fiverr instead, look for organic
natural promotion. But a good way to do this
is Fiverr is a website that primarily caters for
the business market. It's someone who has a business. For example, if I'm at
home and I have a podcast, I might need Fiverr services. So everyone is
running something in terms of a business when
the ordering of fiber, they are willing to put money into their own
business and invest. Now what I was doing
when I was setting my SEO services is
look on Facebook and find any local groups
in the area now look for, rather than selling
SEO services, are buying SEO services,
which a lot people do. And I guarantee there are
huge groups where people just spam or their different
services instead, find local community
groups on Facebook. Now the best thing to do here is find warm near your local area or within your country
and find entrepreneurs, freelancers, new
businesses, start-ups, those kinds of
groups where you've got small companies who don't have the skills that
you're offering through 5M. And then what you
should be doing is not spanning the group
with your service. But let's say you found
a nice community group of entrepreneurs and
start a businesses. When people start
asking questions around your knowledge will topic. So if you do design gigs
and people are asking about how decorate the best
logo or where do I go? Give them value first? So think about value and then deliver your
service afterwards. Instead of just saying, Hey, order on Fiverr, Hey,
I'll do this on fiber. Instead, give them some help, give them some tips and tricks. Even potentially do them a quick mock-up for
free and give them some ideas and then just say, by the way, I also do a professional service
over on Fiverr. Just click here
and order through. Answer questions, help people and be a part of the community. Because otherwise, if you join the Facebook group and start spamming your gig saying, Hey, take my services, you'll
probably just get banned by the admins
in the Facebook group. So join a local community group, provide value over a
longer period of time. Give it a week or two and
just answer questions. Be around the President, make sure people are
seeing your name and become a bit of a
trusted figure and authority within the
Facebook group and then start to answer
specific questions. You can even go back
in the search history of the group and search for graphic design logo wherever it is that you're offering and see, and find people
asking questions, how do I create a logo? What's the best logo here? And then give your opinion, give some value, gets some help. That person asking the question. And then a bill, by the way, on the end and then attach
your Fiverr Gig to that. It's a great way to generate
an initial sales because you've got trust and authority from within the Facebook group. That way you're not fighting purely on the Fiverr algorithm to get ranked up high
on the search and get those visitors into clicks. Instead, you've got
someone who has a need right there, right now. You're the only one
competing against it. Give them some value, build your rapport with
them as an individual and then give them the
cell of your services. The reality is you won't
need to do this forever. It's not about going on to loads of different
groups up and down the country and selling
your services to them. But at that very start, when you're still trying to get every sale possible in every cell really
matters before then, the Fiverr algorithm
then takes over. It's the in-between periods. So create the gig, make it high converting and everything we've learned in the past classes. But now, think about and find any Facebook groups
that you can find where it's a local community
group where you are finding your target market, be the entrepreneurs, startups, small businesses in
your local area, and that's what you want
to be targeting and they're held their needs. Sell your services and a few extra organic sales from Facebook to
your Fiverr Gig. Now have a look on Facebook. Give it a try, see
what you can find and start to help some
people in those groups. In the next lesson,
we're gonna be talking more about using the promoted gigs feature
within the fiber ecosystem, which is a very, very
new tool that they've added in the past few
months in this year. And it's a great tool to get some extra sales and it's
not available on day one, but I'll talk you
through the whole system how it works now I've generated every $250 from $30
worth of spend. So I'll see you in the next
lesson on promoted gigs.
10. Promoting Your Gigs for Profit: Welcome back. So this class is all about using the promoted gigs feature. Now it's something that's quite new that Fiverr introduced over the past year and
it's not available on day one for every single seller. So take this with a pinch of
salt, but at least you know, it's there to use when that snowball effect that we've
already talked about. And using the Facebook
promotion method in groups for local entrepreneurs and
startups and small businesses. When you're five algorithms started taking over
and you're getting way more organic sales
purely through five or without the need for
any external factors. You can then look more
internally at what is the five volt
promoted gigs feature. Now, this is a little bit like Google AdWords or Facebook ads where you can pay a cost per click to bump yourself up the Fiverr algorithm
and make more sales. As long as you are making
sure that the spend on the cost-per-click is less overall than what you're making
through the gigs, which goes back to
pricing your gigs correctly that we've already covered in the previous lesson. Because if you have a really, really cheap gig and it's
bringing in a few sales, but you're paying a really high cost-per-click to
bring people in, you might end up spending
more money on the marketing, then you aren't
the actual sales, which is really,
really important. So I'll show you now on my
screen here how this works. And I've been experimenting with this more, more recently. And it's a really,
really cool feature. So at the moment I'm just
promoting the one gig. Not all gigs are
available to promote. Know, I've got four in total and I only have one
really switched on. So you can see here
that I used to have my YouTube thumbnail design. I used to promote these back in the day and it was
really, really good. But the moment of money
promoting the one which is the SEO backlink package,
so it's switched on. But you can see here, I've managed to gain
in the past 30 days 253 impressions, which is great. That's then generated 29 clicks, which is to be fair, more than a 10%, probably 1111 or 12%. Click-through rate,
which is awesome. It shows that because the video that we've
already covered, the I added onto my gig, I know here that it's
a high converting gig when people click on it. So my problem here isn't
the click-through rate. It's getting the amount of
impressions getting bumped up more organically within
the Fiverr algorithm. If I was on the first
page for SEO backlinks, I can guarantee that
if I'm already getting a ten to 12% click-through rate, I
do really, really well. And that's why my whole
profile exploded back in the analytics in that December
when I was ranking on the first page about links and was converting
really, really well. But you can see
here even better. I've generated for orders,
which is fantastic. Now this is where
pricing your gig correctly comes in,
really, really important. So you can see here that
I've spent just shy of $30 on the paid promotion
on the Fiverr platform. But it has brought in
$245 worth of earnings, which is an incredible return
on investment to spend 30 and get back 245 is phenomenal. It's almost ten x I'd say that's what eight or nine
times the amount that I've brought back in
because of that spend, which is absolutely awesome. Now let's look at some of
the more details here. You can see that I'm spending an average cost-per-click of $1. So to get those 30 clicks,
I'm putting almost, almost $30, almost
$1 cost per click. And to get those
awesome earnings, what I was saying earlier,
that if I price my gigs at $5, like we saw with the thumbnail
example where sellers were really, really
underpricing themselves. If they are then spending
that same $1 cost per click and
they're spending 30. And if I'm making
for sales at $5, my earnings would
be essentially $20, some spending 30 to make 20, which is why I was
saying earlier, it's really interesting to think about where your price
yourself and think about a Ralph Lauren and premium
brand bit of clothing compared to a
really cheap dollar store or pound store
item of clothing. There are markets for both
ends of the spectrum, so you don't have to go with a very cheap end of it just to get some
kind of cell instead, you can still market yourself
as a premium service if you have an awesome video
on your gig profile, the writing is perfect. You're really standing
in the point. You're thinking about
the problems that your customer has and how you are going to
solve those problems. That's going to help you
convert like I am here, into ten plus percent conversion rate or
click-through rate from an impression into an actual
view on the Fiverr Gig. Now that's why here, I have spent minimal and someone needs to
get great profit. What this essentially
showing me here is that if I add up everything, I could essentially
make even more sales. And recently I've
even up to this, up to a $3, which is
the top you can spend. All the fibers are
cost-per-click cap. So I don't mind spending $3
to quickly find out that $1. I'm already making pretty much in every 30 I'm making
vehicle it kind of tan x. If I'm spending enough money
to generate 900 impressions, I'm still making a huge, huge return on investment, as you can see here
with the pricing, If I'm making $245, which also doesn't
include the extra 100 that I've got pending
at the moment as well. But this is saying
this is purely on the promoter ones
rather than organic. So I know for orders it
definitely creates the 245 that if I just
made 12 orders, for example, so I forex that, but 12 isn't a huge amount of orders to get in a
month on Fiverr. I'm making almost $1000
purely from that. And I'd be spending what, 90 to $100 in terms
of the spend. So awesome, awesome return. And this is a heavily
under-utilized feature because it's so new. So the moment you
have it available, don't be afraid to invest
in your freelance business, spend some money and
don't be afraid of wherever the spend is
because the max is three per click and
you can also set a daily max budget as well in mine has never even
go near the budget. So give it a try. It's really going to help them boost some of their
sales because that's an extra $245 I otherwise
wouldn't have earned. So I can't wait to push this further kickback cap as
high as possible and enjoy a really awesome kind
of infinite return on the investment really because it's always going
to make a profit. It's going to push more sales
into my Fiverr profile. In the next class, we're
going to touch in way more detail on the
SEO side of things. We've already lightly touched on it in the previous classes, but I'm going to recap
everything together, put it in one single lessons. You can understand
how SEO works on the Fiverr platform to
search through titles, through the gig
description and also on the Fiverr profiles as well. So to check out all
of the SEO stuff, I will see you in
the next lesson.
11. Optimising Your Gig for Search (SEO): This is one of the most
important classes which is optimizing your gig
for SEO and making sure that you understand
how SEO works on the Fiverr ecosystem and
on the Fiverr platform. Seo, or otherwise known as
search engine optimization, is a really common phrase
used for normal websites linking into Google
so that when someone types something in on Google
yet run entirely now, SEO applies essentially
to any search engine now, Fiverr in itself with
the e-commerce website, when people search for
things is a search engine. So I'm talking about five SEO, I mean, purely within
the fiber ecosystem. But in this class
I'm going to show you how the SEO works, how to find awesome keywords
and just recap everything from the previous lessons where we've talked a little
bit about SEO, put it all into one class
and you'll really start to see exactly how the
whole thing works. And ideally, the more you are optimized on
your Fiverr profile, the more search you're gonna
get, the more impressions. And if you've already mastered
the high converting bet converting those impressions, interviews like you
can see on my profile, then that's how you're
gonna get more sales. So let's jump into the
Fiverr website here. Now, the first thing to do is head on to
find services here. Now this is an
absolute goldmine. I'm going to clear my searches
that doesn't come up with any and kind of preferences
and anything like that. But let's say that I'm sticking to the same
topic with YouTube, some of those we used
it a lot already through this particular course. What I might do rather
than using that is, let's have a look. Let's go for blog,
article writing. This is a topic I
know nothing about, but I'm going to put together
and show you live on here how I would do the
keyword research for this. So typing the main keyword
is really, really obvious. You can even start on
here and go left to right because we know that
on the left is really popular as you get
more and more, right? It's kind of less popular, but there's still a
market there on fiber. Also looking at what's
in the top-left. Because again, we know that
the most popular thing is Logo Design on Fiverr huge compared to writing,
which is articles. So I know that these
articles are good. One, two articles and blog
posts I know here using easy starting keywords,
type it in here. And let's see what we've got is we've got article writing, which is what I've searched. That in itself will be a big
keyword SEO article writing. It's really interesting
because that mixes the core of a
copywriting but with a really specific skill which is optimizing your writing
for SEO purposes, that's an entire
niche in itself. So you could offer blog Oscar writing or website
article writing. But if it's SEO article writing, Bye, creating those five gigs
we've already mentioned. Using all of these keywords. You're going to cover a really, really broad spectrum and get that all important first sale in their SEO article writing. So I'm going to write
that over here. So we've got article writing, SEO article writing, and
then let's have a look. Article on blog writer, interesting article,
blog writer. Then what we've got best SEO
article writer. I see you. What was that blog
article writer with them? Best SEO article writer. Best SEO to co-writer. Then what else we got
amazing article writer. So it's clear here
that article writer is a good keyword and I'll say there's lots of
kind of secondary keywords off the back of it. Let's have a look at SC. I'm gonna go a little bit
deeper in typing SEO article, writer and just see
what comes up here. Okay, yeah, so here
you're at the bottom of the keywords because there's no other interesting variations. It's just the word best
in front of it and SEO friendly article writing. So really, really
similar variation of it. So we've got a nice
list of keywords here. Now, what I'm going to do is now I think about
some of the titles I could create for this. Let's actually look
at what is there at the moment under
SUR school writing. Okay, So we've got, I will do killer SEO
content writing, article writing for blogs. I think that's not the
best one in the world, especially for vlog writer. The fact that writing
is in there twice isn't necessary is
using a really, really important real
estate in the title. This one here, one k. Let's have a look at L2 seller clearly has a lot of experience. I will do SEO article
writing really, really close to
that same keyword, even though writing and
write two different words, it'll be the same thing
in the algorithm, so it doesn't matter. But they've also managed
to get blog post or content writing. Now, I think writing is in
there a little bit too much. They don't particularly need it. Short and sweet is going to
really play dividends here. I will do Oscar writing. It's an expert SEO blog. So they've got the word
article, blog, SEO, content, writing and writer
all in there together. That is a really,
really genius titles. So I'm gonna copy that one
and paste that into here. Let's paste it as normal
text and let's have a look. There we go. That's one. I think that's a
really nice one. I would do fast SEO, article writing, content
writing and blogposts. I'm going to copy that. I'm going to change a little bit because
it's not the best. Then actually let's
take the really bad one and try and fix that as well. So this one here, I will do fast SEO article writing, content. Content blog and
let's have a look. I will do fast
expert SEO article writing content. Let's do it. So Oscar writing blog content because there I'm
ticking the words, content, blog, writing, article, SEO, and expert, all in
a sentence that makes complete sense and that's
what you want to do is just go through and start
creating that list. I could then think of some of my own phone to be a
bit more original. I can say I will
writes the best. They're not doing
that I will write. I remember him one of them
and amazing article writer, amazing article writing or do amazing all
through writing. I will create an amazing
article writing for us. Let's throw out completely fine, I've got amazing article
writing and the word SEO. And you could try
and squeezing blog, amazing article
and blog writing. That's another great cycle. And here I've already
created three out of the five gigs I
need in the same niche. And if I then create a gig for each of these and just
tweak the titles and descriptions for every single one that's really going to pay dividends and try and get more sales through
my Fiverr profile. Then when one of the
gig starts taking off, you can then D list all
the other ones like high done and just focus
on the breadwinner That's bringing in all of
the sales because you know that that one is working
really, really well. The next thing to
mention on the SEO side, so let's go back to my profile and is have a look at this
in a bit more detail. So when you've found some of the keywords and you've
thought about the title. So you take the key words, you put the keyword
in the title. Then when you're looking at
the descriptions as well, make sure you're adding it into the actual product,
the offerings. So my main keyword
here is SEO backlinks, which you can see
very clearly here. And then as you go further down the page, let's see
how well I've done. It has been a while since
I've looked at this. I then changed
rather than putting SEO backlinks
absolutely everywhere. I've essentially put in SEO
package was one of them. And the rest of it is
really, really hard sell. The main thing to do here
is make sure you're putting the keyword in the first
100 words of your gig. Now, a lot of the gig descriptions
are quite short anyway. So a 100 words could in this
instance be quite far down, but the closer it is to the top. And I should in theory during be a bit of a better
job on this one. Put it near the top and you can even put
it into the title. So I could say welcome
to five as best, SEO backlink gig and UK cell. And now I think I remember
why it's not in here because I've pretty much hit the word
count limit for this gig. So I was chopping and
changing as much coffee as possible to try and
get it to convert. And I've already clearly
Goats weren't, which is fine. But that's what you need to do. Have a look through
the keywords. Use the search tool, start
creating your titles, which will then form
your first five gigs. Start creating them all
and make sure you're putting the main keyword in the title into the
product and then also sprinkle it into the
main description as well. And that's the best way to
optimize your gig and appear for loads of loads of different
search terms in fiber. Obviously my profile is a little bit
different these days, but it's fine because mine is a different stage
where it's level two, I'm getting sales and
I don't have to go as hard on this kind of thing, get noticed because
now it's more about my reviews
and the authority that I've got within fiber and don't worry
too much about it, but that's how I started
off, that's how it worked. And it was really,
really great method. In the next class we
are going to be talking more about five or subscriptions and really focusing on a
strategy to get repeat buyers, which he's going to bring you
way more guaranteed revenue into your freelancing
business every single month. I will see you in
the next class.
12. Increase Profit with Subscriptions: In this class we're
gonna be talking more about increasing
your profit and overall revenue with
repeat business and subscriptions and how to do all of this and why it's
really, really important. So one of the major
things that Fiverr have introduced on the
platform more recently is subscriptions and
repeat business, and they're even
giving awards to sellers off the back of it. The reason it's so
important is that if you have a trusted by, especially if that buyer is a great status or they have
the fiber select status, whether a trusted by on the platform is going to
really bode well on you. But it also means
that the end of the day you've got
guaranteed income. We don't have to
fight the algorithm, pay for any promoted
gigs like I do instead by getting those clients
coming back for more and more. You've got guaranteed income month a month,
which is fantastic. So let's have a look
at the platform and I'll introduce
a little bit about subscriptions and
repeat business and whites really,
really important. So as you can see here, let's have a look at this center that we came to it
earlier because I felt this was a great example
when we saw at the time, so clearly with
YouTube thumbnails. And this is really interesting
when you're thinking about the niche that
you're choosing. Try and choose a niche
where obviously yes, it fits your skills and that you can do it in
the first place, but also where it's something that is
needed again and again. So if it's just a
one-off, that's fine, but that means you're going to struggle to get
people coming back. Whereas once you gain that
trust and under promised, over delivered and given
that real wow moment to the buyer, they'll
come back for more. And I saw this with YouTube
thumbnails as well. With YouTubers, they
need more videos. The means need more thumbnails. You might have an
entire back catalogue of them as well
that need fixing. So there is a huge
amount of scope here to build the trust with someone and turn them
into a longtime customer, which Phi that look because
it's great for you. It's also great for them because people
keep coming back to the Fiverr website to buy your services that
you're offering. The great thing here
is that clearly, even though he's not
offering a subscription that I'll touch on in a second. Instead, just by getting repeat buyers when
anyone lands on this, this is great for conversions. So you can see here
that they've got a trophy and that people
keep coming back. The seller has an exceptional
number of repeat buyers. Now that is awesome because
that shows as well as the reviews and the fact that
there's 19 orders in the queue, you can clearly
see here that it's a trusted seller and
I'm surprised they're not top rated to be fair with the amount of money they're
making from all these orders. But there you go. That's why it's really
important to focus on getting repeat buyers
because you get this nice stamp on the profile. It's going to really
aid the conversion. Once people land on here, they're going to convert
straight through. Next as well. You can see here now I
just restarted backup, hence filming the course. I've got the time
to go through this. This by a hair ordered
off me multiple times and every single time
leaving a five-star review. And that's all you want to be doing is
getting more of them. Now that person ordered, I think probably about nine or around nine or ten different
orders from me in total. There's only so much
history shown on Fiverr, but again, awesome to
get ten repeat business. And I wish that that person was still ordering now and I
didn't take the break in between because that means
that I'd be closer to getting this nice shiny
badge on the gig and helping it convert even better. The other point that I wanted to mention is subscriptions. Repeat businesses,
one of the thing. But if you offer a service where you can include
subscriptions as well, which are pretty
much available now on all of the good categories. Definitely look at
adding this onto it. When you're in your
gig editing page, you can add the subscription
on there so you can subscribe for three
months or six months. Now, have a think about what it is you wanted
to actually offer. Now with SEO is really simple. You can just have a monthly
battling King service and that's really,
really simple. It's guaranteed income, it's going to be
coming in, you know, it's going to land and you
don't need to fight for space on the search results
or pay for any paid promotion because you know that that
subscription is guaranteed for three or six months
fast either a quarter or half a year's
worth of income, There's gonna be guaranteed. The more subscriptions that you can get on your Fiverr profile, the more top-line revenue that you're going to make,
which is awesome. And you can kind of
start to project and forecasts the
rest of the business. Now have a think about
what it is you're gonna be offering SEO, which really simple
because you just then provide a monthly bad
linking services. But if it's designed instead, could you provide X amount of design resource within
a monthly periods? So almost that person
high as you want a retainer from an
even higher price, almost like hiring a freelancer
for a monthly basis. Or could you, for example, if you do copywriting, provide a word limit of three to 5 thousand words
month for a 100 pounds, 200 pounds, whatever
it is in dollars, provide that on a monthly basis and then just keep
track of well, that person orders in the month and if you hit the
limit, that's it. They can pay a bit
of extra for it. There's many, many ways
to create subscriptions. It doesn't mean that
you have to give that one client five logos a month or a new logo every single month because the client isn't gonna want the new
logo every month, but they might need design
services and monthly basis. So one month you're
creating them a logo and a business card. The next month it might be a
banner, YouTube thumbnail. The next might be a leaflet
or a booklet or a poster, and that's how you can start
to sell those services. So pause now, have a look through your skills and the gigs that you are
starting to create. Have a think about how you
create a subscription plan. Is it that your time
that you're setting, is it more deliverables
and a monthly basis that you could sell it
through it and start to piece that together. Have a look on your profile
and look at turning it on. It's a great feature
and a great way to get some more guaranteed income. In the next class, we are
going to be talking about five-star reviews and
really getting into the framework behind under promising and
over-delivering to create those awesome delight moments or moments of delight for
your customers on Fiverr, which ultimately transform
into five-star reviews. I look forward to seeing
you in the next lesson.
13. 5* Reviews - Under Promise & Over Deliver: In this lesson, we're
going to explore all about five-star reviews and creating those magic moments
of delight your customers, which is going to pay
dividends to repeat orders, subscriptions in
awesome reviews, which all really help you
in the fiber algorithm to rank higher and
get more sales and create that snowball process. This is one of the
biggest secrets that I've always followed too. It gets to the
point where I have twenty-five thousand
dollars worth of orders, over 1.5 thousand orders and 1000 positive reviews
on my Fiverr profile. So as I've mentioned
many times and I'll keep saying it throughout
the rest of the class. It's all about under
promise and over-deliver. And now this is really,
really crucial. You still need to get
the right balance of setting your services
make people go, Wow, this is an awesome
premium products or service they're offering. It looks absolutely fantastic. Don't undersell yourself like some people are doing on Fiverr. But then leave a
little bit back. For example, let's
say you're doing backlinks in the SEO
world like I am, promise that you're
going to deliver a 100, but then deliver a 110. Just a nice little bow moment when people see that and
you can actually say, hey, I've delivered some
free actual links for you. There'll be more than
delighted with that. If you do design, for example, you could offer a logo, but then either checking the PSD Photoshop file for free or give them a free
mockup of a business card, just something extra they
didn't know was coming and had no idea that he was going
to do if it's copywriting, say that you're gonna
do an article that is 250 words instead, give them 300 and give them
a little bit extra with some awesome SEO touches
on top of it as well. It really, really
helps in that way, as we were saying
in the other class about not underpricing
yourself in the market. Instead, you can have a high
premium products and still give that extra wow
in the delivery. And that makes people want
to buy with you again, it's going to make them
give you a five-star review because they're really happy
with it and they're really, really impressed with
the overall service. Now, to do this, I follow something known
as the caddy framework. Cad and I, now this is an awesome framework
that focuses on care, attention, details and
interests as well. So let's jump in
and I'll show you on the screen all about this framework and focusing
on this caddy framework, the c, the a, the D and the I to create
those wow moments. So the first is care. Now this is all about
taking the time to understand the customer's
business needs and challenges. Take that time to understand it, as well as making it a
personal service for them to understand how you are going
to solve their problem. They have a business,
they have a need, they have a challenge to have
a problem wherever it is. You can solve it by
understanding it and taking that time to Karen
understand about it. That's where you're
going to help. You also need to understand their mission and what they're
trying to achieve as well. By doing this, you can really
show that empathy and be on their side and be that
person that's going to help solve their problem because that's what they're looking for. Secondly, is attention
now renamed to respond quickly and in
depth with helpful replies. Now, I went our
experience being a buyer on Fiverr, it really
is hitting mess. Even some of the
top rated sellers and level two cells
that are doing really well aren't
doing a very good job. And even though they
might upload a sales, they might have a really
rubbish response process. And I've seen many kind of
big sellers on Fiverr have this particular problem
where they're too busy doing the actual work and
instead they can't actually focus on the
customer service. Respond quickly and have
in-depth, helpful replies. If their names in the username, pull out that name and just say, Hey Chris for example, or hey Jamie, and use that name. It's a personal greeting. It shows that you're
not just giving them some kind of
bought time response, even though we'll
be talking about quick responses later on, you can still make it personal. And within that, which is great. And if they ask any
specific questions or have any particular words, answer them very
specifically and tell me exactly what you're gonna do to solve that problem. And that will go down
really, really, really well. We've shown the care, we've
given them the attention. Next is the details. Now in the details, ask
your client questions to get clarity and avoid any
mistakes on your part. And also by talking to
them and asking questions. You can get them
talking and show that you're just as best that in their
businesses what they are. So if you get them talking, they're spending time as well, building rapport with you and spending that time
to talk to you rather than just having a bit of a cold communication
that really, really helps how good of
a dialogue going and get them talking is
going to be great. It's a great sales
tactic that is used when you're buying a
car, buying a house. That's why when you have a
look around for a house, the estate agent will always ask you questions about
washing situation, where at the moment what you're looking for and getting you to visualize and
talk about all of it and what you
want essentially. And then they will say,
Well, we can solve the problem with this
household at house. And lastly is interest. Now this is all about upselling your regular services
or subscriptions. You show them the care
you've given them, the attention you've done. You've gone through
all of the details and last is the interests, so you want to keep them
interested at the end, we've under promise
with over-deliver DE, we've created that
wow delight moment. Now it's about saying, Hey, I also offer this
service or that service, or if you want to build upon
what you've already ordered. For example, if it's a logo, I can instead or as well
create you a business card. We can create a whole brand on a website and really
start to showcase your services here and
show them that you wanted to help grow
their business. Next is telling them that you look forward to working
with them again as well. Make sure you say this. You've had an
awesome experience. They were about to give
you a five-star review. Satan, that you can't
wait to work together again and you look
forward to when that is. And then lastly, you can also up-sell the
subscriptions as well. So if you've just delivered someone who
logo through fiber, you don't have to
give them a logo every month because
that's not going to open. It said you could say, Hey, if you enjoyed working together, you could consider a
three-month subscription. And I will give you x amount of design work or hours
every single month. Because if it's a new business, having almost like
a part-time member of staff in the business
is really exciting. It's going to help
them grow, will have loads of needs and they
can give you ten hours worth of work for
whenever price that is every single month
and it's gonna be guaranteed income for you. It's going to look great
for the fiber algorithm and it works well for everyone. So by following this caddy
framework is really, really helped me create
those wow moments. I hope that was really useful. If you follow this to a T, it's really going to help have that awesome customer
experience and it will help you go a
really long way and overall build that snowball, the Fiverr snowball
to get more orders in a single day and start growing
and scaling that business. In the next class,
I'm going to create a gig from complete scratch. Now I've already done some
of the SEO keyword research. I'll use the same topic, but we'll go through creating the title, writing
the description, and you'll get a full
transparent view of how I, as an experience Fiverr
seller would create a brand new gig from scratch. So this is gonna be
really exciting. I will see you in
the next class.
14. Demo - Creating a High Converting Gig: Welcome back. So in this particular class, we're actually going to be
going through a live view of how I would create a
gig from complete scratch. Looking at the SEO research
that we've already done, utilizing all of the skills that were picked up in the class so far and implementing all of those tips and tricks
that we've learned. So this is taking what we've
learned and now applying it. And you can have an
over the shoulder view of how I would
personally do this. Use this video as many times as possible to really get
a view of how it works. So I'm gonna stick with my current research that
we've done so far. So looking at the
copywriting service with the research
and the titles, and let's jump in and
I'll show you how to create an awesome
high converting, highly optimized gig to give you the greatest
chance of success. And if you times it by five
and max out your gigs, then you're definitely
going to get your very first sale or start
to scale up the business. So here we are on
the Fiverr page now, I'm gonna go into here to
start with them back to the keywords that we've
got and the titles. Now I've done three titles for the sake of estimating
integrate one gig. The next thing to
think about after the keywords, the titles. Next, which is the problems
and the challenges. Now this is thinking
about putting your shoes in the customers. So putting your feet in
the customer's shoes and think about as
a business owner, what am my problems
and challenges when it comes to the service
that again to offer. So here it's article writing. So some of the problems and
challenges are possibly that I'm not fluent at
writing in English. It could be that I
don't have the time to write lengthy
articles or I don't understand how to create SEO
content best for a website. Let's think about some more. I'll try and get to five
problems and challenges. My spelling isn't the
best, is the best. And then one more
which could be, let's have a think about this. What problems in China's
could someone have? Then either one would
be, I'm too busy focusing on the business too. Think about, well, even to
generate content and articles, you've got five palms
and challenges. And this is why it's really important because
you're thinking, putting your shoes of
yourself in the shoes of the customer and thinking about how did your service
meet those needs. These are the needs of your customer and that's
why it's really important. And we're gonna come
back to this as we start to create the
gig in more detail. On this tab here, I've opened
up a brand new gig page. As you can see here, the title. I will see you can't
change the I will bet. You can see there. I will x it doesn't
let you change it. So always has to start
with I will now, I already did the heavy lifting
earlier with a keyword. So take your keywords, write them into some titles. Now out of these three, Let's have a look and
I will do article writing as an expert here. Look confident writer. That's a good one
because that's got writing expert SEO blog
content in there all in one, I will do fast experts erasing. I kind of liked
that one actually. I will do right now. I do like the top one.
Actually I will do Oscar writing as contact myText, got all the keywords in there. So let's have a look at that. Awesome. It's saying
here the shorter titles, cell bath, which is fine
because it's copied the eye. Well, let's get rid of that. There you go. Perfect. So I will do
article writing as an experts SEO blog,
content writer. It's got all of the
prime keywords in there. It's a great length and even it is saying that it's
perfect, which is fine. Then put this into, let's say I'm
specifically looking at SEO content is going to be website content,
which is fine. My main language
here is going to be English. Where has it gone? It's right here, somewhere. There it is. Search tags. Now a search tags are
really important. The best thing to
use here is just go back to your main
keywords and put them in. Here I'm going to put in
article writing, SEO content. Let's try again. Okay, let's just use these ones. Say your article writing, they don't have to appear
in the actual tool here, which is absolutely fine. Article writing, SEO
article writing. Next one article
and blog writer. All I'm doing is taking
exactly what was in that search result
that we saw that it's the most popular
searches on Fiverr. And in theory, exact
matching them into the cake. It's simple as that. That's
the first page done. So let's go to the next one now. Scope and pricing. So you want to offer packages. You want to go over the
basic standard, the premium. Now let's name the package
and I'm going to call, if I'm gonna do blog posts, I am going to think
about my emojis and also the names of them
to really make itself. So I'm gonna start with, we're going to put the rocket
and the premium because I like the idea of it was
actually already there. Rocket is gonna be in there. The standard, I want a mountain, this one to show that you're
gonna be climbing something. And then maybe I'm gonna make this a really
crazy or stone emoji. Let's do a crystal. Basic. Standard and Premium. Now, I'm going to offer
250 word SEO article, 500 word SEO article, and then premium 1000
word super SEO article. I'm also going to
put founded word, something. Think of another one. Powerful. Actually let's do it. Let's do put super in this one, Super esco article and then ultra articles here you're really selling the
service and this is all copywriting marketing. At the end of the day, it's
the same amount of light. There's only one way to
do an esco SEO article. All I'm doing here is adding the extra kind of marketing
and glitz around it. So this is going
to be 250 word SEO article optimized for Google
search and organic traffic. Then here I'm going to just leave it up a
little bit more. 250 words super SEO article, or I'm gonna put
super optimized. Let's get rid of that
one. Super optimized for awesome Google search
and organic traffic. Then that's founded
words as well. 500's would SEE article
and then 100000. Let's copy this
and just tweak it. For the sake of time. One thousand word
ultra SCO article. Completely optimized
for awesome. I'm gonna use the
word ultra again, ultra Google search and
high organic traffic. So I'm just kind
of beef in Europe every single time as we
go along delivery time, I'm gonna do this in two days. I do this in three days, and let's do this in five days because it's still
the amount of time. Words included two
hundred and fifty five hundred ten hundred
number of pages. Well, they're all
kind of maybe one, maybe two for that one. That's a bit of a
strange question because it's all about
the words, SEO keywords. Let's say I'm going to
choose one for that one too, for that 13 keywords
for that one. Revisions, usually the best thing to do is
just do unlimited. It's a really,
really great way to upsell a service on Fiverr. So the price here, I haven't
researched the pricing, so I'm just going to just
use an illustrative example, but you don't want to
undersell yourself. So you could start from five
I, because for example, I live in the UK, I could utilize on that and use that as one of my
marketing selling points. Nika start for example, at 15 for that one. Now, naturally I'm gonna
have to do all that to 30 or maybe you give them 25. For 500 is it's
double the amount of words minus little discount. Then for that one, that would be essentially I
could do that for 40. So that again, that's under the discount on the back of it, or I could maybe push it to
42 and get a little more out of it, which is fine. Now we're going to add
the extra services. So here I'm going
to charge an extra $10 because that's going to
be cheaper than my 15 to 250. For an extra 250 words. They're there. I'm gonna do that. I will. All I could charge an extra 20 for I'm going to go for a little bit more
than many miles is 500. For an extra pharyngeal, I'm
gonna get a 20. Let's do 20. Oh, I see. Actually I've
missed the point here. So this is an upsilon, the basic standard and premium. So I'm going to make these
all the same actually. So I'm going to charge, I'm going to go for
the extra 500 words. I'm going to charge an extra 25. I'm going to go into
the same primary, 2423, actually twenty-three dollars on these for an extra family, whereas it's a little bit
cheaper than that one. But it means that
they're going to get that $40 package plus an extra 25 to make
it a really beefy, super high optimized
SEO article. Not going to do extra
faster than you could do that for the sake of
this, I'm not fill in. When you go through all of this, you could also add
additional keywords. So again, for an extra 15, I'm going to add an extra
two days potential keyword. Then pretty much that add as
many gig extras as possible. Think about how you can do this, but for the sake of
time on this video, I'm going to skip through it. I'm also going to add
some subscriptions here. I'm going to give a
discount of 5% for 3, 10% for six, Save and Continue. Now, the best thing to do
here is go back onto fiber. And I'm going to use my gig is a writing comparison point just to make things
a little bit easier. So choose a really good
gig that you like. And here, I'm actually just going to
copy this to make it really easy and just tweak it for
this particular gig. Get rid. This very first thing to do here is welcome to find
as best as you guys have. So I'm gonna get rid of this
and say welcome to fivers. Most powerful because
it's about SEO here. Most powerful. Uk based. Copyrighting. Then the main
keyword is article. I'm going to go for
SEO article writing. You'll hear this now go back to the problems
and challenges. So thinking about the problem challenges we wrote in here, I'm going to start to implement
those now into the gig. So if you're struggling
for time in your business or not sure how to create ultra powerful SEO
article writing. This gig can help you. Ultra powerful than this
kicking I help you. I'm going to highlight this as well just to make
it look extra cool. Then you've got your main title highlighted with some marriages. I've got a bold
subtitle and then now we go into the main copy. So here in this section,
let's have a look. Sorry, I'm not fluent
in writing in English. I don't know at the
time that the articles, I don't understand
this man who is best to really focus on
the adrenergic. So let me take over one of the most powerful parts of your business to help generate
sustainable and powerful, organic traffic to your website
through ultra powerful. Insert keyword again,
SEO article writing. Blogs and websites, I'm just sticking an extra
keywords there as well. Then let's just put a
hyphen in-between there. If you find outsourcing this to an expert who can create
perfectly crafted, natively written
English SEO articles. You will be able to focus
on growing your business. Even further. Awesome, Cool. So you're thinking about the challenges and
how you solve it. Because then i is a bit in there and ago I don't have time. I don't enjoy writing
that wouldn't do it. Yes, this was my problem. Then you want to
really sell the light? Why choose me and
maintenance personal. Why you choose me? I'm going to get rid of all those and just start at the top. I'm a UK native writer
based in London. Let's just copy the emerging I'm unexperienced SEO
seller on Fiverr, I'm gonna say 10000 plus orders. Over 1 thousand positive
five-star reviews. What else can I
put here as well? I choose mean
personalized service to best help your unique
business perform cool, I think for in that case is more than
enough us all we need, they'd benefits to the gig. Let's have a look through here. So, powerful SEO, let's
put the keyword in. Whereas SEO article writing, powerful SEO article
writing for your website or blog gets organic traffic from Google by ranking your website. And Google. That's highly researched,
perfectly crafted content to serve a useful
purpose to your viewers. This class is again a
little bit longer now, so I'm going to wrap
things up here, but you kind of get the idea. You want to start with a nice, clear, easy time for
using the keyword. Have an awesome subtitle. Think about the challenges that the bio is facing and how
you're gonna fix them, then go into the hard sell on you as a person and why
they should choose you, as well as the benefits of the gig and always make
sure you sign it off with. I look forward to working with you and stay
off of the name is just a nice little touch. Awesome. And That's really
all you need to do. The next thing I would focus on in more detail,
he's adding FAQs. You can add a maximum of ten and I recommend
fitting all tanks. It just makes the
gig look way more complete as a page and it's
really, really helpful. So can I order more
woods then? Provided? Yes. Just pop ads and it's
just recapitalize that. Just pop an add-on. When you order before
paying through, adds more words if you
require longer articles. Awesome, and then I'll
just do one more. That's an FAQ. Let's
think of another one. How do you best optimize? Do these articles
work for SEO and ranking my website in Google? Yes, these are highly crafted SEO articles using
years of research and knowledge to best craft the structure around
your target keywords to perform as high as possible. In Google, awesome, fill
that out, create ten FAQs. Fairly old Alex, it'll
really make any difference. But you can see here,
I do this on my, I see a gig and it just
pads out of the page. It makes it look way more
established and wave will fall. And it's that whole idea
around credibility in premium, this Save and Continue. Yes, awesome. Then we need to do is create
all your requirements. So here is, what is your target
keyword that's required? What country are your customers? I know whether to
write in US or UK English and fill out
all the questions, ask as much as possible about their business,
their challenges. What you want to achieve
from this copywriting. That's I can include
stuff like that. Really, really
helps hit Continue. And then the very last point here is then uploading
your gig images. So as I mentioned
earlier, create a video, upload a video just like
I've done here on my gig, just here, it's gonna be way
better than a static image. It makes it way
more personal and you come across a way
more professionally. So pop the video onto there. You can see here that
I think that video is increased user
engagement by 40%, which is an incredible stats. You really, really
need to utilize that because a lot of
people don't utilize it. And then pull up your
three really clear, really high-quality
gig images as well. As well as then your documents, which is your portfolio to
show the skill of the writing, and then you're pretty
much ready to publish. I'm going to save and preview. They're not actually
published this to live, but that is how to
create it in a nutshell. I hope you found that useful. Follow all of these
steps and feel free to go back to the start
of the class to watch this all over again of how to craft an
incredible title, a high converting description. I have followed this method and it has really,
really helped. Gets to the point
where I've had over 1.5 thousand orders on Fiverr. So pause here, take some notes, try and write your own
gig and really go for it. And this is already
forming part of the class projects in
the class homework. In the next class we're
gonna be focusing more on your Fiverr profile and
how to make that extra high converting to bring
more people in who land on your profile first
and then onto the gigs, shall see you in the next class.
15. Creating a Strong Profile: In this lesson, we're
going to look more at the actual Fiverr profile
and understanding how to optimize and craft
your Fiverr profile to make it stick and make
it converts as well. Because when people are checking you out
with the first time, especially when you have
new gigs with no reviews, there'll also be looking
at your profile as well. So here on the screen you
can see my current profile. So it's great that
I've got 957 reviews, 4.9 on average, which is great. But obviously if you're
just starting out on five-year, not
going to have that. The main first thing
to mention is that you always want to make sure
that you are on line five. And this is really
important because when you search through gigs, you can search for
online sellers only. So you want to be in those
top amount of people. Again, thinking about all
those different gigs there, we sort over 200 thousand in
one of the previous lessons. In this case, you want
to make sure that your online, your whittled down. And sometimes when
people are searching for level two sellers online, I'm one of light
two or three people in my particular niche, which is awesome because that's how you're gonna
get an extra sales. So make sure if you're
working in the day, just Habitat Open with Fiverr on it so that if you're
getting messages, at least you're always online. You don't have to be looking at natural website
and just make sure that tab is open or minimized. And that will class
as you being online. As you can see, here's
a few things that I do. So the main thing is having a nice clean username if you can kind of make it
your name in some way, shape or form and highly, highly recommend that again, makes it more personal. Here is the tagline. So at the moment I'm all
about SEO backlinks, which also remember is one of the main keywords that we searched in one of
the earlier classes. Likewise, for article writing, I'll use the word article
writing in there. I'm a UK article writer for SEO blogs and articles,
that kind of thing. That is really, really key
to get the keywords in there that are in your niche and make
sure it's really clear. Then as you go down
and make sure you're adding an awesome
description here, talk about yourself,
your experience. This is where it should be
really setting yourself. And again, make sure
you are thinking about the problems and
the challenges of the business and putting
those into here. Now, I'm talking about understanding when I was still wet YouTube thumbnails,
we used to sell those. But the problem was, I want
a higher conversion rate. How do I create a thumbnail
that makes people tick and makes them click
through to the next video. And that's why I was touching on in this description here. So I touch on that. I've been on fire a long time. I've got all the experience
and also told you about how my experience helps solve
the problem of the bio. That's really, really crucial. So thinking about the
challenge, solve the challenge, putting the keywords and
really sell yourself in the description that
will really go down a tree. Adding the languages, if
you can wherever possible, take as many tests as
possible because this will add more credibility
to your Fiverr profile. I have no idea whether it
actually impacts your rankings. There's no proven stats
or data behind that. But if you're new and
you've got no orders, it can't hurt to
do it whatsoever. Link some of your
accounts are linked to my Facebook and Google
to add more credibility, again with the skills, add as many as possible linked to whatever
you're selling, try and exact match the
keywords if you can. And also, for example, with SEO, I had to go
through and examine, prove that I was
knowledgable enough to be able to sell the gig
in the first place. So the more exams and tests
you can take on Fiverr again, the better it's going to
help you and benefit for you these days that anybody
had education I used to. But again, if you're a
new seller and you've got not that many
reviews compared to my 900 reviews that I've got here is going to be really good. It can really, really help
you show your credentials. And likewise for
any certifications as well, add those in. It's really easy just to add it from wherever school, college, online course, wherever it is, you can add those in. The key lesson here is all
about filling out the profile, the main bits of the tagline on your actual profile
and then description. So as we recapped, make sure you're using the main keyword that you've researched. Think about the challenges
and problems of the business and explain how your experience
solves really easily that problem or challenge that the business may be facing. That way you're going
to have the best profile possible
that when people kicking new gig and they check
out your profile as well, the profile is going
to aid the gig, and the gig aids the profile and the two go hand in hand as well. If you have multiple gigs, people will start to have a
look around those as well. In the next lesson, we're
gonna be talking about scaling up with quick responses. When you start to get
that snowball of orders, it can become quite
overwhelming. And obviously we need to be
making sure we're meeting Fiverr metrics and
responding within 24 hours, which for me at times has
been really difficult. Quick responses are an
awesome tool on Fiverr, but you need to make
sure you're using them correctly and still adding that customer delight that we've already talked about
in the review section. So adding in
personalizations answering questions rather
than just having a generic blank response, that doesn't really touch on the needs of the customer
in that question. So we'll dive into that
in the next lesson.
16. Efficient Orders with Quick Responses: In this lesson, we're
going to learn about scaling up with quick responses. Now this is one of
the newer tools in Fiverr, but has really, really helped me get out
some sticky situations and just manage sometimes what I've been 101520 messages every single
morning when I wake up, it really, really helps,
especially because a lot of buyers on Fiverr asked for
pretty much the same things. The worst thing you
could do though, is just have a automated
response and just send that every single time because it's
not personalized. And going back to
the caddy framework that we learned in one
of the earlier lessons. You still need to
show that you care, you need to show attention, needs to show detail and
interest in the buyer. And that's what's
going to create all of that customer
delight altogether. The way I do this is the bulk of my responses
are automated, but I then throw in things like their name or if they ask
any specific questions, Does this section to
answer those as well? It means that when I'm out and about or if it's
a weekend anime, I've got my phone on me, I
can see a message come in. I can respond to
it really quickly, so I keep my response
time really quick. And I could attach all
the files and send them a really long personal message and it's a great
customer experience. So let's dive in and I'll
show you an example of one of the recent orders that I had and how the whole thing worked. So as you can see
here on the screen, this is a Fiverr select by a now Fiverr when they have
a look at certain buyers, if someone orders loads of different gigs
works for loads of different sellers on Fiverr, they themselves like the
sellers and the levels will also get some kind
of awesome status. So I can see that this
person with a kind of King crown icon is a Fiverr select by means that we ourselves
will love them. They're focused, committed,
and experienced, and the honest and now Fiverr works and it means
that they're going to order and usually
have no major issues. Even when they sent
me this straightaway, it's said that there are
farmers like buyer and it's kind of Fiverr warning you
to give a good service. Essentially, it's true because this person who also
ordered a second time off me and this was only two weeks ago when
the first message out. So he said, hi
Matt. What kind of website approach backlinks
on. Thanks Mark. So here his username
is empty pool. However, I can see here
that his name is Mark. What you don't
want to do is just on your quick responses. Add in a really generic phrase that takes their username
as a dynamic tag instead greet this person
by the name Marks. I said, hey Mark, how are you? So I put in the word mark there. All of this here is all
automated pretty much. And then I also say to them, in this is pretty
much ready to go. I'm ready to kick off with you and get the order started to converting them familiar
lead into an actual sale. That should have something
I have to ask him to check because some
gigs aren't allowed. And I then really set the context and the foundations
a bit and expectations, tell them what I offer,
what happens afterwards. I've also then
attach some samples because that's what
people always ask for. So I always attach these and they can look at
all the reports, how things work, and they'll get really good flavor of
what I'm offering. Then they started to
go through this was all after the order and he
just didn't spot something in, so I corrected it,
which is fine. But that's pretty much
it in a nutshell. So just that one simple message converted straightaway into an order and then now into a second-order,
which is amazing. So you can see here,
this person has ordered twice off of
me totaling $140, once on February 17th, sorry, that was due on once would have been at the
start of February and then at the
middle of February after delivered the first one. So awesome, awesome, awesome. And he picked my middle package. I ordered 50 or a 100
or 250 backlinks. He ordered my middle package, which is awesome and of the upsells on that to
him, which is great. To use this. I'm going to pick
another one, Higgs, it's because I've got an
active order with them. It won't let me
actually show you. So I'm going to just choose
another random person here. You click on here
quick responses. And I essentially have loads
Hou Fei get inquiry in. I would then click
on SEO find to go. You can see here that
it automatically puts in their username,
which is fine. If I see their name is in there, which I can see here. Then again, it
looks like the word Dylan is clearly a name. So I could say, Hey, the len, how you then order that
is completely automated. And then all I have to do
then is go in and attach all of the samples and reports that are usually
attached to them. And that is showing care. And part of the caddy system is showing care if Shang attention, it's showing detail and it's
showing interest in them, asking them more
about the business, really setting the service. But again, here, under promising 500 hundred, two hundred, I usually deliver about 6010 or 220 backlinks
is my actual delivery. That's how I managed the two. But hopefully that has been useful in helping
you understand how to really quickly respond to people when you start to
get loads of messages, which I did at
that December peak that we saw in the analytics. This system really, really helps me stay
on top of things, but also sticking to the caddy
framework and the system, deliver that quality and customer service even when
things get busy and tough. In the next class,
I'm going to show you exactly what I do
when I delivered. And you'll see a live delivery
to a customer and seeing that whole experience
using quick responses and using my whole process
and how that works. I will see you in the
next lesson to deliver a live gig to a live customer. I can't wait to see you
in the next lesson.
17. Demo - Delivering a Live Order: Welcome back. In this lesson, we're
going to deliver a live $70 SEO order to the person that
actually you've just seen in the previous lesson. Now this was pre-recorded, so my top and closer getting completely
changed in a second. But it goes through the
live process of using quick responses and automating as much as the
process as possible. And it's fine when you
have one or two orders. But when you have 101520
orders on the go, like you see with
some of these sellers when you look through
the search results, it's really important to have
these quick responses and systems set up so that
you can quickly deliver, deliver, deliver, respond,
respond, respond. And that's how
you're going to stay on top of the file biometrics, otherwise, 90% sounds like
it's easy at the moment, but when you've got
20-odd is to deal with it can very quickly
get on top of you say That's something
to bear in mind without further
ado checkout this pre-recording and
delivering a live audit to a live customer and how
the whole system works. Let's explore what happens
on the Fiverr dashboard. So what you can see
on the screen here is a live view of my current orders that
I've got at the moment. So I've got two orders. One is $70 and the other is thirty-five dollars,
one is delivered. This is all about
systems and processes. And whenever a new buyer reaches out to me for
any of the services, the main thing that I do
straightaway is go over all of those requirements
they've ordered with me and then I send
him an auto response. So if you go on to use quick
responses, you can see here, I've got loads around SEO
started SEO delivered examples if they're asking
for a bit of a portfolio. And as well as some of the prestige packages
that we offer as well. It is really, really
streams, line, streamlines being able to speed up the whole
delivery process. So they made the order, and then literally
1520 minutes later, I swear on my phone, generated the auto response
and just told him, Hey, thanks for ordering. It's now under way and I'll be finishing up within 72 hours. I then hand the details of
the order to my SEO supplier and they then start
the whole process and we'll deliver it
usually within 48 hours. Now the gig itself
is seven days, so I do allow a little
bit of delay if they have any public
holidays, weekends, etc. But otherwise, let's go through and deliver
this order. Now. I've just had the delivery and the SEO report from
my service provider. What I'm gonna do here is on my a quick responses
actually now when you click on delivery
now and then on here, I'm gonna go onto SEO delivery, which then thanks the buyer for buying it and explains what
happens next in the process, and also encourages them
to leave a review as well. Then I upload the work or I can essentially
click and drag. So I'm gonna do that
on my other screen here. I drag that in there. Then what I also attached
to every single order is a little video
that kind of helps explain a little bit more
detail about the order, what happens next, because
SEO can be confusing. So by dragging that
video on there, it's a nice little
touch because they get this quite personalized
video, nice generic. And I attach this to
every single gig, but it's directly addressed
to them as a buyer. And it just explains
the whole scenario. It essentially is a repeat
of this text here that we've got in the gigs delivery. But again, it's a really
nice touch and a lot of sellers don't
do this on Fiverr. And it's what helps me get all
of these five-star reviews because the buyers are
wowed by this service. As simple as that, I got the
report from my supplier. I've got the video that already pre-recorded and
deliver on every gig. I've done the Auto Text and quick response on
their hit the liver. And then that's a $70
order done really quickly automated without me having to do the actual manual
work on all of this. And there you go.
They've got the message, they've got the delivery
and that still processing, I would say because
I was too quick, but it's still
processing and that'll show us a nice video
on the screen, as well as their fully
delivered report. And that's really as simple as it is in
terms of delivering, providing a great
customer experience and service on Fiverr. I hope that was useful and
you've seen what it takes now to create a automated
response system using quick responses on
fiber and how quick it makes the entire process when you're dealing
with multiple orders. In the next lesson,
we're going to learn more about scaling and growing your business
beyond you doing the work. So lot of people watching this will be doing
the work itself. And a lot of their previous lessons that we've
touched on is, what are your skills,
what are you good at? And then translating
that into Fiverr gigs. But when he starts to
grow, what you want to do is find a team of
people who can do the actual work for you because the best businesses
in the world, or where the owner, which
is you can step away from working in the business and instead focus
on the business. You can step away from the
article writing the design, the SEO, and outsource
it to a supplier. And this is where pricing it
correctly really, really, really becomes very important
because you price it right. That means you can
then make a margin. You pay your supplier, you
make a margin and you're essentially you'd have a
business that's working for you, making money without you
doing the actual work, and instead, you focus on
the business side of it. So I look forward to explaining all of this in the next class.
18. Scaling Up With Suppliers: Welcome back to the
penultimate lesson in this Fiverr Skillshare class. Now, this is really exciting, is this is one of the
most important lessons. Now, we've learned
over the course of all of these lessons
how to understand Fiverr, the level systems, the metrics
you should be targeting. We've covered the
caddy framework to delight customers and get as many authorities as possible. We've looked at
strategies to get your very first sale by creating as many
gigs as possible, centered around five
major keywords. We've looked at how to
craft and create a gig. We've looked at so
many more things like quick responses,
the list goes on. Hopefully it has been a really, really inspiring and
useful course so far. This is one of the most
important lessons because at some point your Fiverr profile will start
to grow and grow. And I'm speaking purely from
personal experience here. I, when I created my both the design gig with
the thumbnails and also SCO. It got to a point
where I was making ten or 15 new orders
every single day. Now, when you're doing
this work yourself, it can be really hard because
Fiverr is a 247 business. They do allow a
tolerance when you're in at nighttime in
your time zone, but otherwise the audit is
still going to come in. So I was waking up to
ten to 50 new orders and having to spend
all day doing it, which is hard when you've got
a day job or when you want to spend a day off on the weekend, the
reality is on fire, but there's only so much
you can do until you reach your max capacity to be able to deal with all
of the inquiries, to deal with all
of the actual work itself within the gigs, then all the time it
takes to deliver them. And that's why I made the
decision to step back. And this is where
a business owner, you start to create
systems and processes. And as you really then start to grow and scale the business, you go from freelancer, the business owner is still on the Fiverr platform and
this is where you go from making $1000 a month to
like how he's doing when he was making I was making 6.5
to $7 thousand a month, which is really, really crazy. This we encompasses everything
that we've learned so far in the entire course because
pricing your gig right, is really important as
I've explained many times. And this is why, because
as you grow in scale, you want to make sure that
you can find a supplier that would provide you the
exact same service if not, do a better job
than what you would do for a cheaper price. So let's say I priced
my gig at $20. If I'm paying my
supplier five to $10, I then make a mark upon that
by charging the customer 20 and essentially you take whatever's left after
all the fiber fees. But It's not a bad thing to do because you are
doing the marketing, you doing the hard work, you're
doing all the inquiry's, you're doing all
the delivery a bit. And it's fine to in Article I had called
ghostly white labeling, ghost labeling, ghost writing. There's loads different
terms for this. So I have an SEO supplier because SEO is my main gig
on Fiverr at the moment, and I'm looking to get into
ghost writing as a service. And I have the fancy
video on the gig. I have a high
converted gigawatt, 1000 five-star reviews, which is great because I
can bring in the orders. I then collect all
that information, send it to my supplier who
then delivers the gig from anywhere from $5 up to $70 depending on
how many backlinks, whether it's
automated or manual. But either way, wherever
the customer orders on Fiverr is always a lot more than what I will
pay my suppliers, classic classic business, whether it's your favorite
big clothing brands, They'll buy clothes cheap
and sell them higher. And it's all based on marketing, which is why we've
gone through creating a real premium gig
that you can sell for a higher price rather than just undercutting everyone because it doesn't really work
in the long term and it's not sustainable, which is what this is all about. So I get an order, for example, of $70 on my gig or at
the very bottom one, which is thirty-five
dollars now, thirty-five dollar gig comes in. I pay my supplier $5 for that. That means I'm left with $30. However, five is still
take their fee as well, so that usually turns into about $25 after everything else. So I'm left with $20 from a thirty-five dollar order
is my profit for my time. That's the deal with the
inquiries to hand it over the time taken it over to
the supplier to take it back to then
deliver the report, we will look quick responses. And by doing this at scale with a quick responses
and having a supply, it means I can purely manage
the in and outside of the business of inquiries in and the sales back
out being completed. And that's how you
scale and build a big business on fiber. When you're creating
your gigs, you really, really want to think about
the type of niches you can go into where you can also
outsource for an affordable fee, or you have to do is go into other websites like
oDesk Freelancer.com. There are loads out
there where you can find awesome companies
everywhere in the world that we'll be able to provide
the services you need for an affordable price
at great quality that you can then provide
to your customers. And rather than you
doing the work or you're doing is outsourcing
to your wider team. And Fiverr are supporting
this more and more now with Fiverr teams where they
acknowledge the agencies. Do you want to work on fiber? This is an allowed practice
and it's perfectly fine and it's just stepping through business to the next level. And that really is one of the most important
lessons that you should be planning towards
that scale and growth. And that's how
you'll start to make a lot more money
in the long term and how I made an awesome
amounts of money on Fiverr. I hope that's been
really, really useful and it really does tie everything that
I've tried to teach and get across in this class. There's one more
lesson after this, which is talking about
the class project, which is really,
really exciting, wrapping everything up
into a final conclusions. So I look forward
to seeing you in the very final lesson
of the course.
19. Class Project & Conclusion: Welcome to the final lesson
of the Fiverr course. I hope it's been
incredibly useful. There are loads of awesome tips and tricks that we've gone
into in loads of detail. And it's never seen
before from what his a level two and top-rated
seller account on Fiverr. I hope it's been great and
it's inspired you to create your own freelancer profile
and build your own awesome, wildly successful business on Fiverr and freelancing all
over the internet as well. This course is all about being
an entrepreneur and being a freelancer and building the
online income on the side, which is more important than ever in this ever-increasing
remote world. In all of the classes
we have covered, how to understand Fiverr,
the leveling system, the metrics, how to create
high converting gigs SEO research,
optimizing for search, understanding what the best
practices are, scaling, sizing and growing the business, having the best practices, the caddy framework, care, attention, detail
and interest to create those customer
delight and wow moments to get
five-star reviews that let the list is
completely endless, but I hope it's
been really, really useful now for one of the
important bits in the course, which is the class homework. So take everything you've
learned in this course, feel free to go back and watch as many lessons as
possible as a reference. And now it's up to you
to put all of this into practice because unless you start creating those gigs, you're not going to
start creating money through freelancing
and entrepreneurship. Head onto Fiverr, create your very first five gigs
using all of the research, using those fine keywords
or at the titles, all the descriptions, and
start creating all of that. Then submit one of those gigs as a project onto the
class project. And I will have a look through, I'll give you three bits of good feedback and three bits
of improvements that you can make on your gig page to give you the best
chance of being successful as possible and
feel free to have a look at other students on the course as well,
what they've submitted. Feel free to give
them feedback as well as all more than a loud. I hope you've found this useful. Feel free to go back and recap. I really do wish you
the best of success in your freelancing
Fiverr journey. And I hopefully we'll
see you in one of my other classes around
on the Skillshare. Thank you very much
for watching and I'll see you in one of
my other courses.