Fiverr Success Secrets - How To Start And Build A Freelance Business | Marc Hamill | Skillshare

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Fiverr Success Secrets - How To Start And Build A Freelance Business

teacher avatar Marc Hamill, CEO of The Success Bureau

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      0:58

    • 2.

      How Does Fiverr Work?

      5:34

    • 3.

      The Seller Dashboard

      1:44

    • 4.

      Seller Levels

      7:11

    • 5.

      Profile Page

      5:41

    • 6.

      Create A Gig

      1:57

    • 7.

      Gig Title & Keywords

      5:26

    • 8.

      Pricing

      6:11

    • 9.

      Gig Description

      5:39

    • 10.

      Frequently Asked Questions

      2:32

    • 11.

      Gig Requirements

      2:43

    • 12.

      Showcase

      2:16

    • 13.

      Gig Promotion

      3:02

    • 14.

      Fulfilling Orders

      5:05

    • 15.

      Dealing With Customers

      2:09

    • 16.

      Messages & Notifications

      2:54

    • 17.

      Custom Offers

      1:07

    • 18.

      Scale and Grow

      1:26

    • 19.

      Seller Plus

      4:36

    • 20.

      Fiverr's Choice

      1:03

    • 21.

      Payments

      2:05

    • 22.

      Get Started

      0:52

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About This Class

Start and grow a profitable freelance business on Fiverr. Learn from an experienced Fiverr Seller with over 3000 clients and over $200k in earnings.

Whether you are looking to start a profitable side hustle or you would like to leave your traditional 9 to 5 and become a full-time freelancer, Fiverr is the perfect platform and this is the right class for you. By taking this class and becoming a Fiverr freelancer, you can work how you want, where you want and when you want.

Hi, I’m Marc. Over the past few years, I have worked with over 3000 clients and earned over $200k through Fiverr - And that was all part-time! Fiverr is such a versatile platform and you can build your very own freelance business by following the instructions in this class

You will learn everything you need to know about Fiverr and I will share all of the tips and tricks that have led to my success as a freelancer on Fiverr so that you can turbocharge your freelance career on Fiverr too.


By completing this class, you will take all of the knowledge and tools to start selling your own services on Fiverr. For our class project, you will set up your own gig listing, publish it on Fiverr and then share the link with the class.

This class covers everything you need to know including:


1. What Fiverr Is and How It Works
Learn how the Fiverr platform works for buyers and sellers, how the search results work, understand the layout and processes.


2. The Fiverr Seller Dashboard
Understand how the seller dashboard works, what the information and sections mean and how they are utilised.


3. The Fiverr Seller Levels
Learn how the Fiverr merit system works and what criteria needs to be met to progress through the Fiverr ranks


4. How To Set Up Your Profile Page
Set up an optimised profile page to make a great impression with potential clients


5. How To Create A Gig
Create your first gig listing on Fiverr


6. Write A Gig Title And Find Keywords
Use research to optimise your gig title using SEO friendly keywords that will boost your gig’s exposure


7. How To Set Your Pricing
Learn how to utilise an effective pricing structure to gain more clients and process through the Fiverr system at lightning speed.


8. Who To Write And Optimize Your Gig Description
Learn the tried and tested formula for writing compelling gig descriptions to boost conversions and rank in search results


9. How to Utilise Frequently Asked Questions
Save time, boost SEO and satisfy your customers by utilising the FAQ section


10. How to Set Up Your Gig Requirements
Optimise your workflow and enhance your client’s experience on Fiverr by learning how to set up your requirements dialogue


11. How To Showcase Your Fiverr Gig
Learn how to stand out from the crowd by using the right images and videos to capture the attention of buyers on Fiverr


12. How To Promote Your Gigs
Promote your gigs internally on the platform and outside of Fiverr


13. How To Fulfill Orders
Learn how to manage your orders and deliver your services


14. How To Deal With Customers
Communication is one of the keys to success on Fiverr. Learn how to communicate effectively with your customers


15. How To Become Fiverr’s Choice
Learn about the Fiverr’s Choice recommendations badges and how to maximise your chances of being featured


16. How To Use Custom Offers
Use custom offers to give your clients a tailored service and boost your income too


17. How To Manage Messages & Notifications
Learn how to save time and boost your performance metrics on Fiverr by following these tips


18. How To Scale & Grow Your Fiverr Business
Once you have your freelance business up and running, it’s time to learn how to scale it for maximum income.


19. The Fiverr Seller Plus Program
Learn the benefits of joining the Fiverr Seller Plus Program


20. How To Handle Payments
Find out how to get paid in the most efficient way which can save you money



This class is suitable for both beginners and existing Fiverr members. If you are just starting out on Fiverr, this class contains everything you need to know to start off in the most effective way and also works as a reference guide as you progress on your journey as a freelancer on Fiverr.

If you are already a seller on Fiverr, there are some tips and tricks in this class that you may not have been aware of, and these could make a huge difference to your workflow, performance, rankings and income on Fiverr.

Fiverr has been a game changer for me and it can work for you too. No matter what your skill level may be, no matter what niche you would like to work in, if you provide a great service, you will be rewarded through Fiverr. Fiverr allows you to work how you want, where you want and when you want.



Meet Your Teacher

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Marc Hamill

CEO of The Success Bureau

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Level: All Levels

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Transcripts

1. Introduction: Hi, I'm Mark. In this class, I'll teach you everything you need to know to become a successful freelancer on Fiverr. Over the past couple of years, I've worked with over 3 thousand clients and generated over $200 thousand in revenue, and that was all part time. Fiverr is a huge freelance marketplace and it works much in the same way that eBay and Amazon sell products, but fiber cells services. In this class, you will learn everything from setting up your account and profile to listing your first gig, optimizing for SEO right through to growing and scaling your freelance business on Fiverr. Whether you're looking to start a profitable side hustle. Oh, you want to leave the rat race for good and become a full-time freelancer. Than Fiverr is the right site and this is the right class. Ready to get started. Let's go. 2. How Does Fiverr Work?: So what exactly is Fiverr and how does it work? Well, phi that is a freelancer platform, but it's also a marketplace. So unlike sites like Upwork or freelancer, which are mainly freelance or platforms, where freelancers approach clients for work, basically touting their services. Father works more like a traditional product marketplace like eBay or Amazon. If we take a look at the homepage here, we can see that there's various services listed. Most of these are geared towards my preferences, but we can go into the categories of the top pair. We've got various things like graphic design, digital marketing, writing and translation, video and animation, music and audio, programming and tech, business, lifestyle. And then you've got trending categories here as well. We can also search like any other marketplace. So say we are looking for script writing. We can see that the drop-down box gives us some auto suggestions. But if we go with the first one, it will come up with all of the services offered on Fiverr for script writing. The great thing about Fiverr is that there's so many categories and niches and everyone has some type of skill or talent. It doesn't need to be developed talent, they can be a basic skill that you're bound to find some type of service that you can offer here on Fiverr, for example, if you have a pre-existing scale lock for me, I have a background in video and audio editing. You can offer those services here on Fiverr, you'll find a category or a niche that will fit with your skill. Even if you don't have any advanced or developed skills, you can offer basic services. There's everything from proofreading, data entry. You can check websites. There's all types of things that anyone can do. Ultimately, the key to success on Fiverr, as in any entrepreneurial endeavor, is delivering a great service. And you can do that in any niche and at any skill level. If you don't know where to start, you can start by just browsing the categories on Fiverr. Let's take a look. So say you have some graphic or design experience. You can take a look down here and you can do all sorts of design and graphic work. We have broad categories such as website design, logo design, right down to very niche work like NFT art. If we go over to digital marketing, the same thing applies here. We could work in general marketing strategy, but we can niche right down to text message marketing, podcast marketing. Another great category to get started in is in the writing and translation. If you have some basic language and literature skills, you can offer your services to write blog posts, website content, or you can proofread and edit other people's work. When I first started on Fiverr, I was traveling quite a lot, so I couldn't do that much video editing. So one of the gigs I offered was scriptwriting because I could do that on the go. I could even do it on my phone. So there's lots of different options for all types of niches. So let's take a look at some of the gigs. I want to say gigs. That's five as term for product. And that product is a service. This service here, I will do videos, script writing, YouTube channel starting from $10. You can see that each Gig has a, an image and a title. But you can also have a video you can see with the little video icon in the corner there. And generally, video thumbnails do have a higher conversion rate. So that's something to keep in mind, but we'll talk about that later on in the class. If we click on this gig here, it will take us to the actual gig page. And on here we have a lot more information. At the top we can see again the title above that we can see the category that we're searching in underneath. We've got the seller's name, the seller level, more about that later. Their feedback rating and how many orders they have in the queue underneath the main image, we have what's usually called the portfolio. And often in, especially in graphic design work, video work, things like that. You can have examples of previous work here. They can be left by your customers or you can upload examples when you set up the gig page underneath we have the description of the gig and on the right-hand side we have different package options and their associated prices. And then we can press continue to check out on the next page. This is essentially an upsell. They offer extras that you can add onto the gig so you can have extra fast two-day delivery for twenty-five dollars more. They've also got an additional revision here. You can add all sorts of extras which I'll be showing you later on some of my gigs. So they are the very basics of the father platform. As a buyer, when you go through the checkout system, you'll submit your requirements to the seller and then they'll start work. And you can check up on the orders in the orders tab. We can see here that I've got a an order here for a book formatting. This was for an e-book that I was putting on to Amazon and I hired a father freelancer to format the book for that specific platform. Now, on the order page here, you can see the history of the order. You can see I've placed the order. I submitted the requirements. You can view the requirements there. I've selected the book cover and the Word document. And then the order was started. I received a message from the seller side and thanks for your order. And then the order was delivered with the attached formatted e-book. So that's the basics of what father is and how it works as a platform, mainly from the buyer's point of view. In the next video, I'll be showing you how it works for us as sellers. 3. The Seller Dashboard: So once you've signed up as a seller on Fiverr, you can go into your selling dashboard, will be going into all of the individual elements of this later on, I know it looks a little bit complex if you've not seen it before. But just to give you a quick overview, on the left-hand side here, we've got our basic stats and these are what we need to maintain to keep our seller level more about that later. Underneath it tells us our earnings this month. Then underneath we've got a quick summary of our inbox. And then in the main window here we've got our active orders and we can toggle through active orders, ones that are in progress, ones that are in revision, ones have been delivered, the waiting approval and incomplete projects, which are usually when buyers haven't yet submitted their requirements. Just like with sites like eBay and Amazon, one of the keys to success is exposure, and that means getting your listing in front of potential buyers. And that can be difficult on fire that because there are so many service providers on the platform, filed lot uses an algorithm that determines which gigs should be displayed on the results when a search is put into the search bar, That's based on a number of different factors, including keywords, general SEO and descriptions and titles, seller feedback, celebrating all of these things we'll cover in more detail later in the class. The main thing to remember is that no matter how good our services, if we're not being seen by the right people, we're not going to make any sales. We need to make sales and deliver a great service, will then get feedback. The feedback will then encourage other buyers to buy the gig. And that will also be picked up by five as algorithm. And that will boost us in the listings. 4. Seller Levels: Like I previously mentioned, Father uses an algorithm to place gigs in a certain order on the search results. One of the factors in determining where the placement will be can be the seller level, although the seller level doesn't in itself have a massive effect on the placement of your gig listings. It can be a determining factor in whether a customer buys your service. Essentially the cellular level lets the customer know about your experience as a Fiverr seller and about the quality of your service. And it also acts in a similar way as gaming XP as a seller. As you progress through the seller levels, you get more perks. Okay, so let's take a look at the seller levels. So the new sellers, the overview says, this is where everything starts. When you create a gig on Fiverr, you're automatically ranked as a new seller. We encourage you to deliver your best work and serve it to move up to the next level. And that is good advice. What you'll get as a new seller, you can create up to seven active gigs at two extra services per gig, $5.10 dollars, twenty dollars for each extra. Create custom offers up to $20 thousand each and you can withdraw your earnings after 14 days. To reach level one seller status, you need to have been an active style for at least 60 days, complete at least ten orders. That's over all time, and $400 or more maintain a 4.7 star rating over 60 days. Delivery, 90% response rate score over 60 days scored a 90 per cent order completion rate over 60 days, achieve a 90% on-time delivery score over 60 days and receive no warnings over 30 days. And the perks that you receive for that, that you can create up to ten active gigs. So instead of only having seven like you do on the basic, you now can create the ten active gigs. You can add up to four extras per gig. Whereas with the new seller, you can only create two. You can create custom offers up to $20 thousand each, which is the same as the new seller. And again, you can withdraw your earnings after 14 days. To reach level to status, you need to have been an active seller for at least 120 days, complete at least 50 orders over all time, and $2 thousand or more maintain a 4.7 star rating over 60 days. And then all of the other criteria are the same as the previous level. And what you'll get as a level to seller, you can double your active gigs because that goes up to 20 active gigs. You can add five extras, so you've got an additional extra there. Another added benefit is you can get priority customer support for top rated seller. It says as an overview, the top rated seller is the highest status you can achieve on Fiverr. And there's a recognition for all your hard work or editorial team manually reviews your performance for the previous 60 days and award you this level when you meet the following requirements, you have to have been an active seller for at least 180 days, complete at least 100 orders of all time, and $20 thousand or more, then the rest of the criteria is the same as the other levels. Then what you get as a top rated seller, you can create up to 30 active gigs. And that's the difference from going from a level to seller to a top rated seller. That's the main bonus. You can create 30 active gigs. If we head back onto the dashboard, we can see here on the top-left next to my profile picture, it says level to seller. And I've been a level two seller for a number of years, I actually qualify as a top rated seller, but it's a manual process. And sometimes it takes quite a while for them to boost you up. If we go into analytics, it says here, maintain these standards to remain a level to seller. And these factors are the same for all seller levels. It's just that the actual targets are slightly different. So my inbox response rate needs to be at least 90 per cent, which means you need to reply to at least 90% of all inquiries underneath we've got the order completion. And again, this needs to be at least 90%. That means you need to complete 90% of all of your orders. There's always gonna be times when you need to cancel an order. Sometimes things just don't work out. Sometimes people place orders by mistake and then want to cancel it. So it's very difficult to achieve 100%. But as long as you can stay over the 90%, you're fine. I seem to maintain ninety-five percent order completion rate most of the time. Next, we've got on-time delivery. It goes without saying that you want to be delivering your services on time. But there's gonna be times when it's just not possible. There might be communication issues that put things behind. Maybe you're waiting for some additional information from the buyers and that can make the order late. Now you can ask for extensions on the delivery date, but sometimes the customer might not get back to you in time and that makes the delivery late. Sometimes it can't be helped. So again, it's difficult to maintain a one-hundred percent. That's why they say it needs to be over 90%. And again, I seem to maintain around a ninety-five percent at the minute, it's quite good, 98 per cent underneath we've got the rating. So we need to have an average rating of 4.7 stars and above. And that's over the course of 60 days. It's not the end of the world if you drop below that because the average consumed be brought back up if you get enough five-star reviews to counter act to a negative review. But when you're starting out, it's a little bit more difficult because if you've only got, say, ten reviews, if two of those are below three stars, that will knock your overall rating below the 4.7 mark on the right-hand side here, we can say, achieve these goals to be nominated for a top rated seller. And again, these will be the same factors on any level, but the targets will change. So this one it says, I need to complete at least a 180 days as a seller. Well, it's been years, so that's a 100 per cent orders need to have received and completed at least 100 orders sales, it says you need to earn at least $20 thousand from completed orders. I'm now at over 200 thousand. So obviously that's 100%. Next is days without warnings. This is in relation to the Fiverr terms and conditions. And I highly recommend that you read all of the terms and conditions as thoroughly as you can and take in as much as you can. Because there are simple mistakes that a lot of us, including myself have made and receive warnings for, such as giving your email out in a message on Fiverr. Five is terms and conditions states that you have to keep all communication within the five-year system. Now on the lower level was a lot of these targets are lower. So don't be looking at these figures thinking, I'll never achieve that because I'm just starting out. You've got to start somewhere and you will slowly progress through the levels. It's worth mentioning there is another way to skip the queue and become a pro seller. Pro sellers are a separate category. They're not within the main seller levels, and they offer professional freelancers or teams that proved that they have vast experience and have worked with high-end clients and things of that nature. If that's something you think you might qualify for, you can go ahead and apply to become a Fiverr pro seller. 5. Profile Page: The next thing we need to do is create an excellent profile page. This is gonna be great to give customers an idea of who you are and what you do. So if we head over to my profile here, I'll walk you through all of the elements. On the top left here you can see it tells us our online status. And then under that, we've got our profile picture. And this is one of the most important elements of the profile page. This is going to be the first thing that your clients see. I highly recommend that you use a photograph of yourself because it builds trust with the client. It puts a face to the name and it builds that rapport that you need for ongoing relationships. Underneath that we've got our username. Now this can be anything, it can be your name, it can be your company name, or it can be more descriptive of the type of services that you offer. Next, we've got our tagline and this is great for the customers to get a snapshot of exactly what it is that you're offering here on Fiverr. At the moment, I'm offering quite a broad range of services, but they all fall under the media banner. So I've just put on my tagline, premium media production. Underneath that we've got our reviews. And then next, we can preview our profile from a customer's perspective. If I open that in a new tab, we'll take a look. It's pretty much the same as the layout we can see from the seller side. It's just laid out a little bit more spacious leak back on the homepage here underneath the Fiverr profile preview. There's a preview of Phi, the business product profile. Now, this is pretty much the same as the normal profile. It's just laid out in a little bit more of a corporate way. This is specifically for Fiverr business customers. Underneath that, we've got some information about us as a seller way away from how long we've been a member, our average response time. This can have an effect on whether customers engage with you or not. They might look for other sellers that respond faster if they need work done quickly or they just need a quick response. Next, we have the last delivery. And again, customers can say how often you're delivering work and how active you are on the platform. Underneath that, we can set our availability. So if we go into away on vacation, we can set the dates when we go away and when we'll be back and we can give the reason they're, like I say, going on vacation or you might be overbooked, or you can give another explanation. Underneath that, we've got a showcase of our clients. And as you work on five or more and more, eventually you'll work with more prestigious companies or companies that you want to highlight as good examples of the types of customers that you work for. And you can add those in this section here. Next, we've got the Profile portfolio. This is a new feature. It's just like the portfolios on the gig pages, which I'll show you in a little while. But this is specifically for the profile page so that you can highlight some of your work. I've not filled mine out yet because it is a new feature and I'm just waiting for permission from some of my clients to post their work. In this section, we've then got an ad for the Fiverr Learn program where they have courses for you to learn new skills. And then we've got, which is probably the most important section on the profile page apart from the picture. And that is the description. This description should include information about you as a person, your experience, and ideally your work ethic. My description, it says, Hi everyone. I'm Mark from screen promos. I'm a video producer and editor from the UK. I've been working professionally in the video and media industries for over 20 years. I work in a commercial video studio with a team of highly trained and experienced actors and presenters. Now that is a pretty good description of the services that I'm offering at the moment on Fiverr that might change in the future and I can change the description to match. Next, we've got our languages, and that's the language that you speak. Underneath that, we've got tests. Now there are some tests that you can take on Fiverr that totally optional, but they can be a handy tool to give customers an idea of the skills that you have. For example, one of the tests that clients do often look for, especially in English-speaking countries, is a skill level in English language. And if you've taken the Fiverr test, your skill level will appear in this section. Underneath that, we've got our linked accounts. These are basically our social media accounts that we can link. Then we've got our skills tags. You can add these yourself manually just type in the skills that you have. And it will automatically be populated with any skills tests that you've taken through Fiverr. Next, we've got our education and certification. And you can fill in as much information as you like. I've just added in some of the higher qualifications that I have. And again, it just gives clients and idea of your skill level and experience. Back at the top of the page on the right-hand side, we can see our active gigs and our paused gigs. You might want to pause some of your gigs at certain points. Maybe you're overbooked or you want to concentrate on other gigs. Like for me, I worked with various different actors and presenters. And sometimes they are away on vacation or they're working on other jobs. So I can just pause those and then reactivate them when they're back. The main thing for the profile page is to have an accurate representation of you as a person and the services that you're providing. Give as much information as possible. Maybe take a few of those five tests and make sure you check your grammar and spelling in the tagline and the description, because good grammar and spelling will give a good first impression to the clients. 6. Create A Gig: When you first start on Fiverr, you'll be able to create seven gigs. Now they can all be in the same niche, but they need to be separate services. For example, as I'm a video editor, I can offer different types of video editing gigs. One might be for corporate promos, which include stock footage, text overlays, voiceovers, et cetera. Another one might be music video editing, where bands can send in their footage and I'll edit it together. They are different gigs, but they are in the same niche. As you progress up through the seller levels, you'll be allowed to create more gigs. Level two that I'm at now, I can have 20 gigs active on Fiverr. Okay, so now it's time to create your first gig. You know what the services that you want to offer, it's time to create a gig page for that service. So if we want to head over to gigs on the top menu, and then on the right-hand side, we can say create a new gig. The first thing that we need to fill out is the gig title. And this is one of the most important aspects of any gig. The title will be the first thing that your potential clients see. But more importantly, It's where your keywords need to be, because that is the information that is searched by five or search engine when customers are looking for a specific gig, all gig titles on five are stocked with AI. Well, so you don't need to type that in. It's already there on the screen and it gives you an example. I will do something I'm really good at, as in, I will offer a particular service. For this example, let's say that we are offering logo design. Before we write the title, we need to do a bit of research so that we make sure our SEO is good. I'll search engine optimisation. We need to find the right keywords so that we can make sure that all gig is listed in the results of searches. 7. Gig Title & Keywords: So let's go back to the buyer page and we'll type in logo design. Well, we know that logo design as a category all of its own. But this drop-down here will give us an example of some niches within logo design. The top resorts, our logo design, minimalist, logo design, gamer, logo design, luxury, mascot, logo design, professional logo design, modern logo design, t-shirt, logo design. So we need to determine what type of logo we are offering. We might be offering a generic logo design service, but that's not really going to help us in the search rankings. Really. We want to niche it down to a specific type of logo, whether that's a business logo, corporate logo, or something like this, a gamer logo. Let's click on the Logo Design gamer. And as you can see, we've got various results for gamer logos, summer for gamers, for things like YouTube, Twitch, e-sports teams. Well, those are fair game apps and you can see they don't look like the logos you see in the App Store. And for each of these, you can see that the title reflects exactly what it is they're offering. This one here. I will design e-sport logo for gaming e-sport team, YouTube, Twitch. They've got all of their keywords there for what this type of logo will be used for. The next one is slightly different. As it says, I will draw professional game title logo design. This is specifically aimed at apps. The next one is focusing on a mascot design. I will design gaming mascot logo for Twitch e-sport team, YouTube. So although they're using the same type of keywords as the first one. This one is unique because it says mascot. As we scroll down, we can see there's quite a lot of competition in this niche. But that doesn't mean that we shouldn't enter this niche. Because if we're offering a great service, we will naturally rise to the top. There's always a ready market for the best. So let's say that we're going to concentrate on e-sports mascot logos. So let's go back to our seller account. Go back into the gigs, go back to the Create a new gig, and now we have a title and some keywords. We want e-sports mascot logo. So I will design and e-sports mascot logo straightaway. It's coming up with some suggested categories. And this can also give you some keyword ideas. I like this cartoon word here because that's the type of thing that somebody might search for and it will make us stand out even further. So we can put in cartoon. I will design an e-sports cartoon mascot, logo. That sounds great. It's just about the right length as well, but don't want it too long. But another great keyword there is illustration. See if we can work that into the title. I would design an e-sports cartoon, mascot illustration logo. So our title that is quite unique, but it does incorporate a number of different niches. Next, we've got our category. We've got suggested categories here. And logo design is what we want. So we can just click on that suggested category. Next, we've got the gig metadata. So this is just a little bit more info about the type of logo that we're going to be providing. So we need to decide which of these best describes what we're offering. Now as we've put cartoon in the title, it's probably best to stick with that. The logo type. We're going to do it as a mascot on the file format. Or we can choose any of these, let's just say PSD. Although I do know from experience that in graphic design, things like PSD, which is Photoshop file, is something that you can offer in the gig extras. So you could offer as a standard gig, you'll send it them as a JPEG. But if they want the source file so they can edit it, you can offer the original Photoshop file as a gig extra. Next we've got our search tags, and these are very important, just like the title as these effects the SEO is a great place to reinforce the keywords that we've already used. So our main keywords are logo. And we can see a drop-down appears and we can actually choose a specific tag. Or we can just press Enter and it will enter the tag that we've written. We want mascot, cartoon, and e-sports. Negative keywords are great for filtering out customers that are not gonna be suited to your services. You always want to be advertising to the right audience, not the wrong audience. Because if you're selling a service that is not suitable for the customers needs, it's going to end up in negative feedback. For example, in the past, I've done video editing for music videos. It clearly states and the description that bands or artists should send me their footage, then I'll edit it into a video. But sometimes people have ordered the gig expecting an animation video like a cartoon. I'm not sure why, but they must have typed in animated. And for some reason, my gig came up and they've ordered it without reading the description properly. Now if I put animated in the negative keywords, my gig won't appear in the results. And then at the bottom here, this is mainly for design. It's just a declaration that you're not going to infringe any third party copyrights. So we'll click that and we'll save and continue. 8. Pricing: The next thing is called scope and pricing, and this is where we lay out what packages were offering. Now packages can be all different things. The basic could be a black and white line drawn logo. The standard could be a colorized 2D logo, and the premium could be 3D, for example. But let's take a look and see what other sellers are offering in their packages. So this one here is from a top rated seller. He's got over 1 thousand feedback. Let's take a look and see what the type of things he's offering. So the basic package is what this person calls a basic design idea package. This includes one concept, a logo, transparency of vector file, a Principal file, and a source file. The standard is what they are calling an improved design package. And this includes a high res file and the premium is described as killer design package. The difference is, I can see here between standard and premium. The premium is delivered in only four days and there's unlimited revisions. Everything else stays the same. This one is similar to what I was saying about the number of characters or mascots. And this is for one mascot character, no text, no shading, and it's a PNG file. The standard is one character in text, one gradation of colors, the source files included. And it's got commercial use. And the premium is a premium quality character source files included. I think that would be a fully shaded, even though it doesn't say that. So back to our packages. I think we'll go for what I said. We'll say it's a line drawn logo for the first one, the standard will be a colorized 2D logo and the premium will be a 3D. So we'll put in line drawn logo with the title. Then we'll put in cooler logo. And then for the premium will put three-day Cola logo, the description, a line drawn black and white mascot logo. The standard will be a cooler room mascot logo. And the last one will be a 3D Color drawn mascot logo. Delivery time, let's just say seven days on all of them. It might take you less time to do a line drawn one, so maybe you could reduce the days, but now let's, let's leave it at seven days. Revisions. How many revisions do you want to include when you're starting out? It's important to include a number of free revisions. That way you can make sure the customer is happy and they'll also be happy because there's no hidden fees, hidden price increases for the revisions. So as this is our first gig, I think we'll put an unlimited revisions. We want to make sure that the customers are happy because these first few gigs are gonna be the most important. This is when we want to really make an impression and we want the customer to leavers really positive feedback. Number of concepts included is one, logo transparency will say We offer that on all packages and a vector file on all packages, source files not included, let's just say source code files with the premium and then we're onto prices. Setting the right price for your gigs when you first start out is very important. Personally, I'm a big believer in starting low and working your way up. I think one of the keys to my success on Fiverr from going from 0 to 200 thousand plus dollars was the fact that I started low to begin with. In fact, the way that I did it, they would call it a loss leader in the business world because I was offering such low prices that are couldn't sustain it for a very long period. I was offering full music video editing for $15. A music video might take me five hours to do six hours. So I was only on a couple of dollars per hour, which was unsustainable. But then rapidly over the course of a couple of months, I've completed so many projects that I had lots of feedback and I've met all of the criteria to progress up to level one seller. And that was a game changer because then I could offer other services and then I steadily increase the price as well as the services and the extras that I offered. Now, most of my packages around the $100 mark, when you start increasing your prices, the workload might decrease a little, but it means that you can concentrate on a fewer number of clients and give an even better service. For our pricing. Let's start the basic at $5.10 dollars for the standard, and let's say 15 for the premium. Next, we've got our extras. And these are very important, especially when you're offering services at very low prices. For example, when I was doing the music videos, I do the edit for $15. But if you wanted titles, put it on the video text titles, that was $5 extra. Well, that increased my revenue by 25 per cent and most people took the option with the logo. We can offer extra fast delivery. So we can say, let's deliver in one day, oh, packages for an extra, let's say $5. Well, that instantly doubles our money on the basic package, additional revisions or offering unlimited revisions, so we don't need that additional logo. Maybe they need multiple logos. You can offer that as an extra logo transparency. What we've offered that a standard in the gig. But on second thoughts, we should really add that as a gig extra, Let's say $5 additional day. Now, we don't need any additional days. You can add extra days on the delivery if the added extra is going to take you more time, for example, it could be you'd add an extra mascot. Well, that's going to take more time than doing one mascot. So you might want to add an extra day or two on there. You can see all of the various extras that you can add. You can also add your own custom extras. There's also now a subscription option which I've started to actually get some customers through, and that gives them a discounted rate if they order a certain number of gigs over a certain period of time. That's great for business customers and it's great for you to get ongoing work. So let's save and continue. 9. Gig Description: Now we need to offer a description of the gig. Again, very important for SEO, very important for your customers to see exactly what they're going to get. Now the features that we've mentioned in the pricing packages, we need to mention those in here too so they know exactly what they're going to get. Its best to drill it into people, what the different packages involve, so they don't order the basic and expect the premium. Again, we can look for inspiration on other people's listings, but never copy another person's description. So let's go into this gig and have a look at their description. So like I said, they have listed exactly what's included in the different packages. And that's one of the main things for the description. So we'll add something similar in our package. Let's take a look at another one. So in this one again, they've listed what's included in each package. They've also added a note, say all art work is created from scratch. They've also included a note about copyright and commercial use at the bottom there. So let's create something similar. I like to introduce myself on all of my gigs. I'd put Hi. I'm Mark, a professional logo designer. I will create a mascot logo for your e-sports team. All packages include unlimited revisions, because mentioning the unlimited revisions early on is an added bonus for the customers and they're not gonna get that everywhere else. In fact, I think we should probably make that bold and that's poor and are provided with full commercial use license. So that's nice and short. It states exactly what we're offering, what's unique about what we're offering, and also what's included as a standard. Next, we want to list what's in our packages. So we've put the basic package is going to be a line drawn black and white. Let's put one mask. I'll actually just to make that clear, this into a bullet list and copy that template. That's going to be one mascot fully shaded. I'll need to put today on all of these as well. And that's gonna be cooler. And then we're going to have the premium, which is basically the same, but it's 3D and we're including source file. It's good. Old packages are original works and full commercial rights are transferred to the buyer upon completion. If you have any questions, please get in touch and I look forward to working with you. Sure. We check the spelling and the grandma. That all looks good. We've still got quite a few characters left. We're only about halfway through. So we want to put some more information in here if we can, and we want to use keywords. So one thing I've noticed is we've put the basic package, but we've not put the description of the package. So we're going to put a line drawn. And we're gonna put that keyword in their mascot. Maybe even e-sports. And then we'll do something similar on the second one. It's going to be cooler. E-sports mascot. And then this one will put 3D, call it E sports mascots. So e-sports mascot are two most important words. We also want the logo in there is the generic keyword. But it's an important one thing that is exactly what we are offering a logo. So we can add extra keywords into the description here, but it needs to be natural. It needs to be delivered in a way that you would naturally say it. There's no point repeating the same keywords over and over again, because that will be flagged up by Fiverr and we can be penalized for that in the search results. So let's have a read through. Hi, I'm Mark or professional will put mascot, logo design up there and I guess three keywords in there. We've also got, I will create a mascot logo for your e-sports team. So we've got e-sports in there. We've got all of the keywords in there. That's enough for that one there. We don't want to over egg it because we've also got keywords in our package descriptions. We can put logo on the end there. At the bottom here we can put all packages. We can add N logo. There are all original works and for commercial rights are transferred to the buyer upon completion. That's all good. Now we've only used 631 of the characters. So that's only about half of what you can fill this with. So what I would usually do here is go and look at other people's descriptions. Take inspiration from those, but never copy another person description. Just have a look and see the types of things that they're including. And then come back here and fill this out with some more information. So next we've got milestone workflows. And this is for big projects that have multiple parts. So instead of working on some huge project for a long time and getting to the end, submitting it to the buyer. And the buyer turning around and saying, This is nothing like what I wanted, It's gone completely off track. You can deliver it in milestones so that you can communicate as you go and you can get approval as you go. So you know, you go in the right direction and you're both on the same page. But it also says, make sure your gig is in an eligible category and that your basic gig is priced at $100 or more. So maybe that's something to look at further down the line. 10. Frequently Asked Questions: Next, we have frequently asked questions. This is a great section. It's great in three different ways. Firstly, it saves time for the customers because they can see answers to commonly asked questions. Secondly, it saves you time because you're not receiving the same questions over and over again in messages. And thirdly, it's good for SEO. You can get some more keywords in this section. So let's have a look at this. Let's put in what would be a common question in logos? Well, whenever I've done design or any type of media, a commonly asked question is always our commercial rights included. Now we've already answered that in the description, know from experience that people will gloss over the description sometimes and we'll ask this question. But you've got a chance, a second chance with the Frequently Asked Questions. You might catch the buyer's eye and they might see the answer to this question and it will save you answering another message. So our commercial rights included. Now, as you become more experienced on Fiverr and you've completed more jobs and you've answered more potential customers and you're getting more inquiries, you will know the types of questions that you'll be asked again and again. And then you can go back, edit your gig and put the question in here. But again, make sure to add in some keywords where you can, where it's natural. I'm here, we've got our commercial rights included. We could put our commercial rights included with the logo logo, keyword in their answer. Yes. Full commercial rights are included for all e-sports mascot logos. Then we can add another question if we want to. So let's say, can you offer discount for multiple orders? And then we can also add in for multiple logo orders. Again, we've got the keyword, maybe a mascot, logo orders. Then we can put yes, we can offer discount with our subscription service, which is available on the border page. Or you can contact me for a custom offer based on the types of logos and quantities you require. So again, we've got a few more keywords in there and click Add. Now we can press Save and Continue. 11. Gig Requirements: Next, we have the requirements section. These are the instructions that you want from the buyer so that you can get started on the work. And we want to be as specific as possible here, we need as much information as we can get from the buyer so that we can satisfy those requirements. I know from experience from ordering logos myself, that they often ask for examples of logos that you like. So you can attach jpegs of other people's logos or the types of illustrations that you like that also asked for the company name or the company tagline that you want included with a mascot drawing, they might ask for your favorite type of animal. You might give them a selection of different animals to choose from. So on the requirements page we can add questions to get the information that we need from the clients. As an example, when I make music videos, one of the essential pieces of information that I need is I need the audio file or the song file from the band or artist in order to be able to make the music video for it. So the first question I would ask would be, please send your audio file here. And maybe in brackets, I'd put MP3 WAV. And at the bottom here we can select the type of form that it will be. Well, I need an attachment and there is an option for that at the bottom here, attachment. And then in the top right here you can see it's got a Required box. And you can make these requirement forms either mandatory with the tech saying it's required or optional. If it's mandatory, if you've got the tick, the customer has to fill out this section before they can move on. So once we've asked the question there, we can click Add and then we can add another question. I've got an example for a multiple choice would be something like what I do for my corporate promos that have an actor where the customer can select the actors clothing. So you can go to the multiple choice. And I could put in the description, please select a clothing, oxygen. And then you can put something like business suit, formal shirt, maybe T-Shirt, something like that. I'd leave it as requirements. I know exactly what the actor needs to be wearing in the video shoot. And then you can click Add and that one's done. You can also put optional requirements in there so you can untick the Required box. And that could be for any other details. So you could just put please send any other requirements here. You can tailor the questions specifically for the gig that you're offering. The more information you can get, the better satisfied the customer will be. 12. Showcase: Next we're on to the showcase for the gig. And this is where you're going to add in your images and videos. I've just placed a random image in here for now so that we can proceed through to the next page. But it allows for up to three images. So this is almost like a mini portfolio. And really should, we should be showing our logo images here. Then we've got a video. Like I say, you can add an introduction video just introducing the service, which will also act as a bit of a portfolio. And then at the bottom here we've got documents and you can add up to two documents. This is useful for additional information. For example, on my spokesperson videos, I often have a PDF file with background options on there for people to choose from. You can select a thumbnail for your video, and that'll be the image that is seen by the customer before they click play on the video. So that's gonna be the first impression that the customer gets of your gig. And father has a great guide on their website where you can download some thumbnail template. The template is coming in a PowerPoint file and there's a great number of different templates in this package to sue all different types of gigs. And it's a really great place to start. Some of them feature text images and a place holder for where you can put your own image. There's all sorts of different genres, different types of services. Some of them just feature text and then an MA is just showing what the type of services that you're offering like this one here is for a voice-over artist. So it's got a picture of a microphone in the background. There's also a place holder for your image, but you can remove those, add things in, customize it any way you like. So this is a really great place to start with your thumbnails. But of course, you can create your own from scratch or you could even employ somebody on Fiverr to create a thumbnail for you. So once we've added an image or a video, we can go save and next, and then we're onto the publishing page. As soon as we click Publish gig, the gig will become live and will receive a link to that gig, although it will be under review and it will go properly live on the marketplace, usually within about 24 hours. 13. Gig Promotion: We've got our first gig live on Fiverr. What do we do next? Well, we can check through the listing, make sure there's no mistakes, and then edit it if it needs any editing. And then we can create additional gigs if that's what we want to do. We can also promote the gig, even though fiverr has its own marketplace and customers, There's no harm in promoting your gig. To pull in extra customers from outside. And things. A lot of Facebook groups are great for that. If you're offering something like logo design or for the example that we used, e-sports mascot logos, it's a good idea to join groups on Facebook or Reddit or any other social media platform that specialized in your field or the field that you're marketing groups about e-sports would be the perfect place to start. A lot of those teams are going to need mascot logos, and that's exactly what you're offering. And you're offering it at a discounted rate because you're just starting out. Also let your friends, family, or previous clients know that you're in business as a freelancer on Fiverr and send them the link to your gigs. You could also set up a YouTube channel around the topic that you're gigs are focused on and kind of build up a community. It's also a great place to advertise your gigs directly because you can put direct links in your YouTube video descriptions once you've been on Father for awhile and you're doing a good job, you might be recognized by phi of r as a candidate to have your gigs promoted. And then which case if you opt into that, you'll be given an extra tab on the top of your dashboard that says promoted gigs. And if you head into that, on the different types of gigs that you have, you can promote them with paid Click advertising. You can turn the promotions on and off with this tab here. And then the next tab is the cost per click. And you can set that up whatever you like. They'll show you a read Asterix if you are paying less than your competitors. So what you can do is you can go into that. You can see what your competitors are paying. And for you to stay competitive, it suggests that you boost your cost-per-click up to at least match theirs or go above. There's the option to promote with no cap and then that will automatically increase your cap if your competitors increase. But I personally prefer to do it manually. And you can see we've got we've got similar analytics to the ones that we've already got on our gig dashboard. But then also you can see the orders that you've received through the promotions. So you have to work out whether the cost per click is worth it for the amount of orders that you've received. Next to that, we can see the hard numbers of how much we've spent in promotion compared to the earnings. So you have to weigh up whether that is worth it for you. And you can adjust this over time. Like if we look down at this one here, I've spent $28 in ads, but I've had 0 earnings from those ads. So it's probably not worth me promoting this gig, but I'm going to keep my arm that over the next month or two and see if that increases. And it's just gonna be a case of trial and error with these things until you work out what works and what doesn't. 14. Fulfilling Orders: So let's head back onto my dashboard and I'll show you what to do when you receive an order on the dashboard here, if we go down to the bottom of my order list, I've just noticed I'm running a little behind on my messages now by doing this video. But yeah, down at the bottom here, these are the active orders and we can see that the status is in progress and this is the most recent order to the bottom of the queue. It was received about two hours ago. It was on a seven day listing. And then to see what the actual order is, we can go to View. At the top, we've got three menu items. Activity has got most of the details all in one sort of timeline. Or we can skip to the details of the order which tells us which which gig they've ordered the order number. We can also see the buyer's name and we can also see the history of the buyer to see if they've ordered from as before. So if we click on that, this customer is a repeat customer with many, many orders, we can see the date that it was ordered, but that's not really the most important part. The most important part is the requirements, which is in the third tab here. So this is for a music video. I've asked the person to send an MP3 or wife file. They're included here. I've also included the the album cover, which gives me an idea of the, the tone of the music video. I've also attached the lyrics and the title of a song and some additional details. If we go back to activity, we can see on the right hand side at the top, that's the time we've got left to deliver. This is very important. You always want to deliver on time if possible, and ideally earlier than expected. So you've received your order, you've got all the information you need. If this was for our logo design example, we'd have instructions on what type of logo they want, maybe what type of animal character they want. And then down the bottom of the activity page here, there's a quick response box so you can get in contact with the customer. It's always a good idea to let them know that you've received the order and that you have everything that you need. Or if you have any questions you can ask them straight away in the order box. And it's nice to keep all of the questions about the order on the order page because the order page is separate from the messenger. There's also the option with the quick response and message box here to offer additional extras. At the bottom here we've got a drop-down box, and I can offer extras like opening credits, lyrics on the screen has added extras. So if you are chatting to the customer and they mentioned that they want that you can add that folder as an offer in the quick response box. So once you've completed the work, you want to go over to the deliver button and upload your work, select your file that will upload and you want to leave a note with the delivery, thanking them for their order or just let them know what's included with the delivery. I've set up some quick responses which I use all the time. And I have different quick responses for the different gigs. So if a drop-down menu on the quick response, you can see I've got various ones here. Once for video production, homes for two music videos. There's some other quick responses, general ones like Hi, how can I help these answers will save you so much time when you start receiving lots of questions. So if this was a promo video, my main response would be a video production video. I would click on that and it says, hi, here's your video. If I can be of any further assistance, just let me know. Many thanks. One additional tip I would do here is I always like to offer them an added extra for free with the delivery of bonus, if you would. So I always offer to share their work on social media if that's a benefit to them. I always put something like P S, If you would like me to promote your video, just send me a link and I will share on social media. That's a free extra for them, but it's probably of great value to them because it's free promotion. And then when you're ready, press deliver, and then the customer will receive the delivery and they have three days to approve the delivery or asked for revision. If they don't approve it within three days, it will be auto approved and the job will be completed and then you'll get paid. I'm not I think it's about 14 days, maybe 30 days after the job is complete. Once the job's complete, if we go over to the oldest tab here, we can go to delivered. And we can see that these are some of the recent deliveries that I've made that haven't haven't been accepted yet. So if we go into the completed menu here, we can see that the status of all of these is green completed. Next to that, we've got our star rating. Now when you're first starting out, the star ratings and feedback are very important for your placement in the search results. So there's no harm in asking for feedback. You can put this in your delivery text. You can say something like, I hope that you're happy with the service. If I can be of any further assistance, please do let me know and feedback is also greatly appreciated. That way you're not putting any pressure on the clients, but there is a soft call to action. There. 15. Dealing With Customers: Next we need to talk about dealing with customers. The number one rule is you should always be polite when dealing with customers. There will be difficult customers. There may even be offensive customers, but you should always be professional in your response. If you have any major problems with a client or a potential client, then you can always report inappropriate behavior or you can block users as well. Always try to reply in a timely manner. Ideally, you want to be replying in under three hours. At the moment, I think my response rate is averaging four hours. That's because I was on vacation for a few days last week, are still taking messages, but I was a bit delayed immune responses. So I've dropped over the three hour mark, which I think I probably won't be penalized for. I might see a slight decrease in the number of orders are received this week. We'll say about that. So it's very important for me now to answer questions as quickly as possible, no matter how good your services, there's always going to be customers that are not satisfied. It may be because they were expecting something else. It could be for a number of different reasons. Some people might just be difficult. There's also the occasional person that might try to be, well not scamming but trying to pull the wool over your eyes. I've had it before where people have pushed for a cancellation and then I found out that they've used the work on their website without my permission. But overall, I would say do your best to complete the work as best you can. Offer revisions. If they're still not happy with that, then offer them a cancellations or they can receive a refund. The worst thing you can do when you're first starting out is to refuse cancellations. Because that's just going to lead to negative feedback. If a customer is stuck with work that they're not happy with, they're going to let you know about it and that's going to affect your rankings. So sometimes you might have to take a hit in the pocket. You might have spent hours, maybe even days on work, and you have to weigh out whether it's worth receiving a negative feedback or it's worth offering the cancellation. So they're not stuck with work, but they don't want, you're not getting negative feedback and you can just move on to the next job. 16. Messages & Notifications: Okay, Let's talk about messaging and notifications. I've spoken a lot about replying to messages in a timely manner. But it's very important to keep on top of the notifications to, because they are both rated by phi. And you can see the results in the response rate on the top-left corner here, you can see we've got the inbox response rate, but we've also got the order response rate. You can see messages on the orders in the notifications. If you go up to the top into messages, you click on that. You can see we've got two tabs at the top. We've got notifications, and we've got inbox. Now, you get notifications not only of messages, but also when you've received feedback. Like can see here, I've got notification of a five-star review. You will also get notifications of any disputes. You'll get notifications directly from Fiverr about new services. And you get a variety of different notifications altogether in this Notifications tab. So you need to keep on top of that. Now you will receive quite a lot of notifications. And the main thing is some of them you don't have to even click on to read like this notification here. Get the most bang for your business this season with our holiday hope that's a notification from Fiverr. We can click on it if we want more information or if we want to mark it as read on the right-hand side here, there's a little envelope icon. If you click that, that will be marked as read and you'll see the notification number go down. If you go into the inbox, the best thing to do is go down to the bottom and click See All in inbox. And that way you'll get a full screen version of the messenger. And the top of the messenger, you can filter different messages. You can go to. All the conversations are on red or a variety of different options there. I'm like I've said, but it's worth mentioning again, always answer the messages as fast as you can, ideally within three hours, but always within 12 hours. If you have a message that's over 12 hours, you'll get enlightened notification next to the message, and that will negatively affect you in fibers algorithm, if we click onto a message here and we want to answer somebody's message, you can set up quick responses for all types of message types to save you some time if you're getting similar types of messages regularly, the first thing you can do is answer those in the Frequently Asked Questions on the gig page. But you can also set up quick responses. If you click on the lightening tab at the bottom here, then at the bottom of the pop-up it says create a new quick response. And then there'll be all listed above. So you can use those for all different types of messages and that will save you a lot of time in the long run. Another great tip for answering messages efficiently is to use the Fiverr app. The Fiverr app is excellent and has almost all the features that the desktop version has. Messaging I find is even easier on the app because most phones have an autocomplete function. And if you've answered messages in a similar way before, you should have the option to auto-fill. And I found that to be a game changer. 17. Custom Offers: When answering potential customers on the messenger, you may find that the customer requires something different to what you offer in a standard gig, or it might be different to the packages that you offer. And in that case, you can give them a custom offer. To give a custom offer in the message, there is a Create button at the bottom here. And we should click that. You can click on the gig which they've inquired about. Then you can set up the offer either as a single payment or as milestones. So if we click on single payment, you can then either select a package from one of your preexisting packages and then add on any extras that they, they've discussed in the message. Or we can describe the new offer in the box here. And then just like in the main gig offer, we can put the options in there. How many revisions are included? The delivery time and the custom price. Custom offers a great for the clients because they can tailor your packages to their needs and they're great for us as sellers as an additional way to offer our services. It's also worth mentioning in your gig descriptions that you can set up custom offers for tailored packages. 18. Scale and Grow: So how do you scale your business? Well, to scale your business, first of all, you need to follow all of the steps that I've outlined so far in this class. Make sure that you're on top of your SEO and update your gig pages regularly, or at least scan over them to make sure that the information is still relevant. The more work that you do on Fiverr and the more experience you get, the more you can apply that into optimizing your listings, you can build systems and templates for yourself to speed things up. For example, if you are a logo designer, there may be some basics that you can apply to templates as a starting point so that you can, for example, open Photoshop and have all of the tools and all of the graphics that you need for certain types of gigs already laid out. So that will save you time in the long run. Another thing that you can do is outsource. As you grow, you may find yourself like I did with too much work for the amount of hours in the day. And at this point, you can look at outsourcing. You can look at all of the tasks involved in fulfilling your gigs and you can outsource some of those tasks. For example, when I do music videos, one of the gig extras is having lyrics displayed on the screen. Now that takes me additional time, and I don't particularly like doing it. So I often outsource the lyrics to another seller who specializes in animated lyrics. This saves me a little bit of time and also I make money on the arbitrage. 19. Seller Plus: As you progress through the seller rating ranks and you get more experience, you may be offered the opportunity to join the seller plus program. Now this is a paid program, it's a monthly subscription, but you get added benefits on the Fiverr platform. If you come over to the top after you've signed up to the seller plus onto the program page, you can see the first thing that the top pair is you're given a personal success manager. Now this this is a Fiverr expert or guru, and you can schedule meetings, you can send the messages, any questions you have. And I found this really useful. Sometimes when contacting customer support is not the right thing because it's a question about developing your own business. These are the guys to speak to, but they can also help you with general inquiries that which you usually would contact customer service is about. But the other great thing about this is the added analytics and insights which can help you to scale and grow your business. You can easily see which gigs are working well, which gigs are falling behind? Which gigs are getting more impressions? Which gigs are getting the most click-through rates. And then you can organize your strategy based on this information. Let me give you an example. If I go into analytics, I've got more options than a standard seller. I've got a great overview here. You can see here total sales, $204 thousand orders completed, average sales. We can see the individual sales per month per day. We can see analytics on the amount of gigs purchased in a time period and the custom offers sent out in a time period. We can see the average selling price. And really you want to be seen in this steadily increased over time. So at the minute it's $78.94. Custom offers are at 5920. If we go back up to the top, we can have a look at the repeat business, but can select are different types of gigs. And we can see how we are comparing to other sellers in those categories. So if I look at Lyric and music videos, says I am 97 out of a 100, is just the score rating they use. It says outstanding. You earned the repeat business badge. Maintain a 95 score or higher to keep it. So when customers go onto my gig, it shows this cup icon shows that I have a large number of repeat buyers. If we go into gig performance, this is where we get down to the nitty-gritty, and these are the statistics that you can use to your advantage. So for example, on my lyric music videos, you can see that I have a click-through rate of 3.1 which says, it's impressive. I'm outperforming 88% of sellers in this subcategory. And now I'm doing something right with this gig. The conversion rate as well as hi, I'm outperforming 86%. You can see the click-through rate versus the conversion rate. So if you have a good click-through rate, that means people are seeing your gig, they're clicking on it. You've got a high click-through rate, but the conversion rate is low, then there's something wrong with your gig page. You're not selling it to the customer, some things putting them off and they're coming away. Also, if you've got good impressions, if we go back to the performance here, if we have a look at impressions, if you've got low Impression rate, it means that your title, image and keywords are not up to scratch. You're not appearing in the searches. If you've got really high impressions, but a fairly low click-through rate, that means that you're appearing in the results. You key wording is good, your title is good, but maybe your image is lacking. There's something that is not pulling the customers in. A lot of the analytics that are in the cellar plus program are accessible by all users. If you go into the gigs tab, you can see the impressions, the clicks, the orders, and the cancellations. And that's laid out in a really easy table format. You just have a little bit more insight. This cell plus program, another great feature of the seller plus program is the ability to offer coupons to your customers. You can create a coupon and offer a discount rates from five per cent up to 30%. And I find that if we scroll through last month, I find that maybe 10% of the people that I send out to actually take up the offer. So it's an additional income that you may not have received. 20. Fiverr's Choice: So once you've been on Fiverr for a while and you've been delivering excellent service, it might come to the attention of Fiverr that you're doing a great job and they might make your service a father's choice. So let's have a look at one of these categories here. Let's just go graphic design. Let's go logo design. And then if we look through here, we should see we've got top rated. Tell us, we've got some level to sellers, we've got some new sellers. But just here, we can see Fiverr's Choice. And it says here Fiverr's Choice recommend services that people loved for superb work and delivery. A number of different services that I offer have been Fiverr's Choice. And when that does happen, I definitely see an increase in sales. So how do you become fathers choice? You need to deliver an excellent service. It's as simple as that. If the customers are getting great feedback and if they're giving great feedback to Fiverr because there is a separate feedback system. The only father can see that we don't see as sellers. If all that is top-notch, then you could be nominated as a father's choice. 21. Payments : Once your order is totally completed, the order has gone through. The customer has accepted the order. You can wait for your payment to clear on Fiverr. So if we go onto the earnings tab, we can see all of the earnings by date. And we can see when they will clear. Now, as I'm a seller plus member, I have the ability to have early payouts and that's a little tablets to some of the clearing amounts. But generally, it will just show you what's clearing and what's cleared and whatever payments have cleared, they will go into your total available for withdrawal up at the top right there. Then you can withdraw either to a PayPal account, directly to your bank accounts, or you can use the fiber revenue card. I use PayPal purely for the fact that all of my payments come in in dollars. I'm in the UK, but I've chosen dollars as my default currency simply for the fact that most of my customers are either from the US or international customers. I don't get that many customers from the UK and internationally, the dollar is more of a generic currency to use. Most, most people know the value of a dollar. So by using PayPal, I've found that's the best way to withdraw my funds. If I withdraw directly to a bank account, the exchange rate is not quite as good, but you can experiment and try different ways or withdrawing your cash if you're in the same situation as me and you having to do conversions. For example, when I click on withdrawal to PayPal account farther, we'll actually offered to do the conversion themselves so that you can withdraw in your own currency. Personally, I found that paper towels conversion rate is slightly better than fibers. So I'll withdraw in dollars and then convert in PayPal before I withdraw it to my own UK bank account. The payment is usually very, very quick. It's almost instant For me. It may vary depending on what payment method you are. You've got as a preference. 22. Get Started: So we've been through everything that you need to know to get started and to grow your freelance business. On Fiverr, you've learned how to set up a gig, how to find keywords, how to optimize your listings, how to deal with orders, how to deal with customers, how to optimize your workflow, and how to grow your business using the analytics that are built into Fiverr as well as promotion. The only thing left to do now is to create your own gig listing. If you would like feedback from myself, I will look over your listing for you. Please post your gig listing in the project section below, and I will get back to you with feedback. Thank you for taking this class. And if you have any questions, please get in touch and I'll do my best to answer them for you. Best of luck with your phyla freelancer career. And I hope to see you again on another course soon.