Transcripts
1. YouTube for Beginners: Introduction: So you want to know
what goes into a viral sensation of a
YouTube video nowadays, whether it's 2020 to 20692077. And you are a complete
beginner and you have no idea where to start. Or you just made a bunch of random YouTube videos
and you're like, this isn't really
working for me. Well, in this class, I'm going to show you
exactly what goes into the thought process of a
professional YouTuber. So in this class I'm going
to show you everything from the behind the
scenes process, from scriptwriting to understand the content you're
going to make, to actually filming
everything and understanding. Do you really need the
bad appointment to the final understanding
of YouTube packaging? What makes a good YouTube video? What makes content good content? Hey, I am Peter and I've been making YouTube
videos since 2015. I've made videos for influencers from the very beginning to them starting out their
YouTube channels. A very large YouTubers, including those that have a 500 thousand subscribers and even a million subscribers. I have made over a
thousand YouTube videos. That means over a collective of all the
platforms I've had. My videos is seen by more
than 10 million people. And on top of that, I have both of my own YouTube
channels add VTH Peter, and at DVC CEO, where they both have their
own respective niches. And I'm going to show you
everything that I wish I knew more when it comes
to understanding the YouTube platform and
creating content nowadays, that is actually going to create the right things
that you want to put your voice out
into the world, as well as actually creating
good, solid content. So by the end of this class, you'll be able to break down exactly what makes a good
video on YouTube good. As well as you can start your own video creation journey without the painstaking of
knowing where do I start, how to begin, what is it that makes it good
content and good? And you'll be less afraid
to press record and start making your very own first
YouTube video like a pro.
2. BEFORE you watch YouTube you need to know this.: So bear with me. You might want to start
creating your first video, but before we even get to that, what you need to do first
is do not touch anything. What I want you to do is go on the platform and go
watch ten videos and slowly start
to understand what do all these YouTube
videos have in common? So chances are ten of the videos fall into
three categories. One, it is entertaining. So you probably just watched
a sports highlight reel. You might have just watched
something that it was the current events or the
singing or dancing competition. The second one is it might have been an educational video. You might have learned how
to fix your kitchen sink. You might just learned
are needed advice on how to tie a tie. And a third category
of what type of content or video
that you just watched. It's probably a combination
of the first two. It was really entertaining and you learn something from it. So why do those three types of content matter and why did I
categorize them in that way? What's the common theme
that pulls them all together or the pull through of all these videos is that
they gave a value to you, whether that means it helped
you escaped or little break or help you de-stress from day-to-day to escape you, or to distract you from
your day-to-day life, or it helped you in some way
so you can solve a problem. Think of how-to videos, DIY. And lastly, it was a
combination of the first to, all types of content will fall into these
three categories. Specifically, even on YouTube, and especially when it comes to short form content
like TikTok or reals or potentially other
any future platform that has some sort
of video content. So why the heck did I make you watch all those ten
videos? Seriously? I need you to be
honest with yourself and with your deepest
hearts of hearts. What is it that you
are inspired by? What is it that you
want to show to the world and how can
people get value from it? Content and nowadays
is a dime, a dozen. Anyone can just pick up their camera phone and
upload that onto YouTube. And my k, I am a content
creator now and not really. So are you yourself,
you have to figure out, are you going to
turn your YouTube channel into a business? Is it extending arm
that's going to promote your own existing
entrepreneurial ship? Are you trying to
be an influencer? Or is it that you just want
to make videos for fun? Well, that's gonna be a
little bit off to the side, but of course, all the things actually apply to it as well. The whole point of creating online video content on
YouTube is that one, it helps build your
personal brand to it creates a community. And three, if you are a
complete beginner, a nobody, and you have no reputation, creating a personal
brand on YouTube can encompasses all
three of those aspects. Meaning of that, you can create your own little community
where you can help people out, grow your own personal brand. And you can even connect to your certain viewers and online people all
around the world. So the most important part of this entire class
is this portion. Being able to be honest with
yourself and being like, Hey, can I actually do
a talking head video, meaning can I sit in front of a camera and talk
and storytelling and tell you whatever it is
that I'm trying to tell you in a way that
gives you value, whether you're trying to
learn more on YouTube, you're trying to be
more of an entertainer, or are you more of the
behind the scenes type of person where you don't necessarily have to be
in front of the camera. You can be incomplete
animated video. You can be behind the camera. You can do ASMR, that's a whole, another niche. Or it can be something of a YouTube channel where they
don't even show their face. There's so many different
routes to take it. But you yourself
need to figure out and sit down and be like, Okay, it looks like I
want to tell people about and raise awareness
about X, Y, and Z. I think I'm comfortable
with sitting in front of the camera and talking
to my audience, like if they were a camera. So if that is your choice, you need to finally sit down. And we're going
to the next step, which is finally writing and figure out what topic
you're going to pick. As well as the script
writing process, which is so crucial.
3. Picking Your First Topic: So what we're gonna do now is
I'm going to help you pick your very first
YouTube video topic. So what you wanna do, Let's say we're on the
example of you wanted to have a talking
head YouTube channel. Talking head means and my head is talking and I'm
instructing to you, and this is April where there
is no additional footage. There is no secondary
camera is just me telling her
story to you guys. So for this, we're going to use an example of,
let's say, cameras. And all I need to do is go into YouTube and do a simple
search about cameras. And one of the things that you wanna do
is market research, which is why I made
you in the first part, watched ten YouTube videos. Because whatever idea or YouTube channel that you
have in your brain, chances are there's already an existing channel out there. So what you wanna do is, what type of content and
video are they making? What's the style? What's the overall aesthetic? I am not saying go out there and copy exactly everything
that they're doing. But you can sort of get a gist of this is actually
something that I want to do. I put my own twist
and take on it. So what I'll do now is you do a simple YouTube
search and hey, it looks like there's a
market for Nikon cameras. So what I'm gonna do
is I'm gonna make my very first topic on why
I chose my very first ONE, Nikon, the 5D camera
as a case study. And after that, I'm
going to show you exactly how you
script that video, that there was an example
of finding a niche topic. Everyone is always like you
need to talk about broad. So you talk about more people, get more audience members,
get more viewers. But in a competitive
market nowadays, a more niche your topic
is specifically on, let's say, a specific
camera band. More likely you are about
to get seen and search for. And this is the
basic foundations of a YouTube search
engine optimization. Where you are
essentially solving a problem to a
person's pain point. And I don't want to get too deep into this content
marketing aspect of it. But it is one of the easiest ways of how
you a standout on YouTube, create content
that drives value. But as well as how you as a
nobody, just help someone. And the more you help people, the more you have
eyeballs on you, especially when it comes
to YouTube content.
4. Why having a script is SO Important: So we're going to talk
about script, writing, all foundations, all
cakes and muffins, have an ingredient list. Now you going to compile your
very own script skeleton. You want to know exactly what you're saying to the camera. So for example, this
class right now, everything I have right here, and I'm going to
show it right here. I have a skeleton of exactly
what I'm going to say. Because especially
nowadays where content and attention span is, so every second matters and I do not want
to waste your time. Attention is currency
in the script. I have exactly what
I'm going to say. The subtopics and
the headings and everything is in point form. And you want to
have it written out in almost essay style, so you want to
introduce your topic. This is known as the hook. The first two to ten seconds
of every YouTube video is what will pretty much
make or break your video. It will help determine the viewer of this
video is right for me, or should it go somewhere
else and look into the interwebs and figure out this content isn't good or bad. I'm going to watch
another video, which is why having a
script and understand script writing is so
important for the hook, what you want is you want in the first five to ten seconds, show the viewer exactly what
they're going to expect. So in this video, I'm going to talk
about exactly how, what are the three
best ways of how you set up your
camera equipment so you don't have to
spend that time and budget headache of knowing
what to research kit. I'll show you that
all in this video, which is why you should
stay tuned and watch this video and keep on
watching in comparison to, hey guys, My cat is not
feeling good today. I'm feeling all over the place and my mood
is kind of up and down. You know, today's video, we're going to be talking
about the three types of something, but yeah. Well, what was it again? But you'll get the gist. You're writing a video essay. You want your introduction, your first, your first argument, your second argument with each one having a
supportive statement, as well as your conclusion. And that is the basic of
a talking head video. This applies for whether
you're doing a cooking video. You're telling someone
how to fix a tire. Same thing applies
across the board. The more you ramble, the more people are going to
call you in the comments. And your best bet is to
get strands and point. But as well as
don't be afraid to add your own personality and
add your own little bits, which I'll talk about later, is that you can
have little weird, funny edits that
make you different from all the other people. Write. A good rule of
thumb that I like to have is for every 30 seconds there is some sort of visual
or pattern interrupt, whether I pick something
up completely random. But it's still
makes your tangent like this guy's kinda weird. I'm going to keep watching him. For the script writing portion. I want you to take a day or two days to
actually sit down. Don't think about filming
and the complications of what budget or gear
and all that stuff. I'll talk about that
exactly what you need, the basics, right? It's all about what are you saying to the world
that is so important? How you say things
on camera matter, your presentation, and exactly write it in the way where
it's like a video essay. You have your intro,
0.1.2.3 conclusion. Make sure to subscribe, check out my x, y, and z. That is a solid condensed
packaged information where someone can
actually watch the video. There's no fluff
and they're like, Hey, I like this person. And as you're
writing the script, you don't need to
memorize everything. You want to have it
in point form because you shouldn't be the
subject matter expert. These should be just point forms and you shouldn't be able to riff off of them,
but not ramble.
5. All the filming equipment you'll need.: So when it comes to filming, I don't expect you to
be an art director. Expect you to be a
content creator. So when it comes to filming, all you really need is the
visual right here, the camera. All it really needs to
do is shoot and ten ADP and have a external audio jack, meaning that you can plug in an external audio recorder,
aka a microphone. Next is, you want to
have your microphone. This is a wireless lavalier. And it doesn't really
matter about brand, especially when you start off in the beginning and
last but not least, is lighting because
you want to be seen. And I'm going to break down
exactly it a little bit more specifics of the
foundations of filming. So you have your
first is your visual. So right now I have my
camera set on a tripod. A tripod is what holds cameras, so I don't have to
use my hands or make it in some weird place. And the next portion is how
you set up your camera. So I set it up in
the rule of thirds. Think of it as the screen
is split into three. And I am in the first, third or the first quadrant. Which is why it looks much
more pleasantly or aesthetic. Because I am in the third where this portion
I know for a fact, well, I edit it. I'm going to add any
visual examples. But if you just want to shoot a YouTube video straight
down the middle, right here, making sure you have four to five inches of
headspace headroom. And that should be your normal this is what
a normal video. Youtube it, it would look
like next is your lighting. So what I'm gonna do
now is I'm gonna show you guys how I set
up my lighting. You don't really need
super fancy lighting. All I have right here is just this softbox light
pointed straight down at me. And really, this is
all you actually need. But I actually have a secondary late just to
add a little color, you're assessed relate
or your backlight. Just for a little pop. And I have what we have here is a ring light projected
onto my wall so that it will actually
light up these posters so it doesn't look like I
am in complete darkness. How you set up
your main light is have it close to you
as humanly possible. And you wanted to add pretty
much a 45-degree angle. So I have the light right here
pointed right down at me. And if I turn it off, you can see how much
of a difference that actually made this backlight. You can also turn off as well, and that is just
from my ring light. So I'm going to
turn off each light one-by-one so you guys can
actually see what they do. Now, this is a little gruesome, but this is the basics of
filming at laying foundation. So to create a good
YouTube video, you want good lighting. And ideally, you don't
want something like this. You want to be in front of windows to the lightest
pointing at your face. So your beautiful face
is being lit and shown. But I'm gonna show you
everything that I learned. That off my monitor actually acts as a secondary fill light
as you can see right here. The next slide, when
we're do is I'm going to turn on my tea light, my main source of lighting, which it gets I told you about
is my soft box right here. That is my main light closest to the subject as
possible as you can see, creates a little nice little
shadow here and here. And as you can see, the
complete background is dark and moody. So I'm going to have
this little night light that have tap that. And that should give it
a little bit more of a 3D or more depth to
the actual video itself. And some people might
actually like this look, but for me, the back
is still really dark. So actually have a fill light. But if you're a
complete beginner, starting off and making content, having one key light should be more than enough
and just position it at a 45 degree angle
right down at you. The closer the
better, and making sure that it is not on frame. And now you have your own
YouTube lighting setup. But I'm going to turn
the backlight and because it's a little too dark. And now you have just understood the basic foundations of
what AI behind the scenes, of what actually took to create this YouTube but
lighting setup from a visual as to how
it filmed it to the audio as well
as the light it. So when it comes to
the basics of filming, what we have is
your aerial shot. Your aerial shot is this. Every audio and my voice and my head is
matching the sequence, meaning that this is
your primary footage. Next is the B-roll. So this will be takeaways
or secondary shots to further emphasize of whatever
that I'm trying to say, as well as it creates
a pattern interrupt. So you guys don't get
bored about seeing my face throughout
this entire class. So you cut between your
arrow and your B-roll, and that will have your
basic filming understanding of creating interesting content. And of course, I know
this was a overview. But once you understand
the basic theory, you can start just it's all about practice,
practice, practice. And over time, the more
videos that I've made, the more I've got to understand lighting and my studios
have changed over time. And the overall aesthetic of
my videos have also changed.
6. Editing for YouTube: Beginner's overview: So this portion is, we shall be talking
about editing. So after you've created your foundation of
thinking on the topic, as well as script writing. And you presented on camera and you understand how to film. Now you have all this footage of you talking, doing something. Maybe you're vlogging,
and now it's your turn to finally edit this. And I am a program agnostic. It does not matter what
program you're using, whether it's Final Cut, avid, Adobe Premiere Pro, everything still applies when
it comes to editing, all you're doing is
you are cutting time. You are taking splices. You're cutting your footage
in a sequential order, and that's how most editing, video editing programs work. You are cutting time
to tell a story. So when it comes to the very
understandings of YouTube, you need to understand
that every second matters. So you take out your little
gaps where you're like, what's my next line again? Or you cut out any bloopers. And the editing itself
should be based off the script that you
wrote in the very beginning. So you edit your introduction, maybe you have some Brandon
introduction as well as you have an outro and
all the editing does. It further emphasizes
the story or point that you're trying to say the problem with
trying to solve. And of course, the value
that you are trying to drive to whoever is
watching your video. So when it comes to
editing content, all it is starting out from the very basic foundations
is that you're cutting out any dead space or dead
time where there is no audio or no action going on. You will also splicing and cutting your footage to
take out the bloopers, as well as add additional B-roll to whatever
it is that you're saying. The third editing tip
or principle is that you're adding any motion
graphic overlays like text, images, videos, or photos. That is the foundations of understanding what
editing does it takes away the bloopers adds
more emphasis as well as understanding that you are trying to emphasize
them further, tell a story and make
things a little bit more interesting by adding
random junk clips maybe. But overall, if you want to get into the
nitty-gritty of editing, don't sweat it too much. This is also a very
learned process, which is why a lot
of people don't understand that being
coming a YouTuber, making YouTube content is much more difficult than just
picking up a camera, press record and bring
that on YouTube.
7. YouTube Packaging: In this section, we're going
to talk specifically about YouTube packaging and
what that actually means. So for the first part is you want to look and
just scour YouTube. You want to look what videos
you actually watched it in, and why did you watch it? So there are three things. I think of it as your favorite
piece of cake or muffin. The outer layer,
that is the title. The title is what
creates curiosity. For example, a good
YouTube title is, you won't believe this
happened x, y, zed. In comparison to
cameras one-on-one, which one would you
rather click on? Which one actually intrigues
and makes you curious? So it's all about curiosity. Having a compelling
and catching title into the next part is
also the thumbnail. A thumbnail is what gives
your viewers, your audience, your prospective audience
members, and community. What is it that they're about to expect within that video? Youtube causes measure, CTR, also known as click
through rate. The higher the
click-through rate, the more chances of your video is actually gonna be
seen by people as well as YouTube algorithm is triggering and it's telling more people to watch
this video because a, it has a compelling title and to a thumbnail matches
that compelling title. And third, which is
the most important, does that content actually is in line with the title
and the thumbnail? And that in self, that whole encompassing
portion is YouTube packaging. Understanding that you
pedal creates curiosity, your thumbnail
creates curiosity. It has good look on
Google and YouTube. As an example, look at
all the thumbnails. These are your inspirations, creative References,
and seeing what works and what doesn't work. You can also experiment. There are lots of
websites out there like Canva or you can have
your own Photoshop if you're a wizard out
there and start creating thumbnails are where it creates
an generates curiosity. People want to click on it
and wanted to keep on staying the content that
YouTube packaging is what attracts the viewer
or the community. But the content itself and
who you are on camera, whether you're authentic and whether or not you're
showing up for yourself as well as other people
on the Internet that will make a
good video, good.
8. Conclusion: And that guys is exactly how you create a good YouTube
content, like a pro. It was a lot to take in, but each step has an
interactive portion where I hoped that you
were able to follow along. You sat down with
yourself and you figured out what type of
content you wanted to make. You thought of a script, you started filming yourself, you edit it, you put together, understood that
YouTube packaging. And slowly, over time, you will have done a
100 of these videos. And the more you do it, the more comfortable you get at telling the world
and storytelling, and editing and filming and understanding
YouTube content. Because even though now in 2022, going into 205621,
content is king. Value-driven content,
story driven content, compelling, and being your
ultimate authentic self do not expect to go
viral off the bat. But videos that
have gone rival for me as well as other clientele. Those all boat
value-driven content, How can I help you not
think of it as a point as, how do I get famous? How do I become an influencer? Think, how do I help you? I want you to go
and do every step and link your very first
YouTube video. Low. Give us some couple
of screenshots. Maybe even just
include your script. And I hope this class
was able to help you. My name is Peter. You can reach out to me
on Instagram at BBC CEO. And I hope you become a better content creator
and you're watching BBC CEO seven at YouTube
broke visionary collective. That's what the BBC stands for. Watching.
Peter BVCCO, Video Content Strategist
