Transcripts
1. Introduction: Youtube shorts. Took
my Youtube channel from 500,000 views a month to over 16 million views a month within the space of
literally a week. This completely changed my
life as a content creator. And over the last 12 months, I've average 18-20
million views per month. Now inside of this
class, I'm going to take you behind the scenes
and through a step by step process of how I actually approach making a
successful Youtube short that actually
goes viral and gets millions and millions
of views per video. These Youtube shorts can also be repurposed onto platforms such as Tiktok where they
also can be very successful. But unlike every other
course on the Internet, I'm actually a successful
content creator. I have over 400,000
subscribers on Youtube and 250,000 followers on Tiktok, which I achieved in
just under a year. So if you're getting
a bit exhausted and tired of all of the
generic advice from every single Youtube growth
guru that are just literally copying and pasting
the exact same tips and tricks that everybody
else is saying, then this is the perfect class for you that's actually
going to give you some great advice
that's actionable and will hopefully impact and
change your life somehow.
2. Are YouTube Shorts right for your channel?: When it comes to
making Youtube shorts and specifically ones
that are going to pop off and go viral and change the whole dynamic
of your channel. You first need to understand, who are you actually making
videos for on your channel. And our vertical video is an appropriate format that they're actually
going to consume. This is where everybody goes wrong when it comes to
making your Tiktoks, Youtube shorts,
and also choosing what platform they're actually
posting content onto. And it all comes down to
basically the age group of the people that
consume your videos. It's heavily going to
dictate which way and what devices they actually
want to watch videos on. So, where are the
Youtube growth guru? I hate these people so much. It irritates me because none of them have never grown a
successful Youtube channel. They've only grown
a Youtube channel about how to grow
a Youtube channel. So they know nothing about the pressure of
running a channel. My channel gets about 24 million views a month on
the main channel, just that one channel alone. It's a lot of pressure when you have that many amount of views. So they've never had a
channel that successful. Maybe 1 million views
a month at a push. So they're not
qualified to comment on certain aspects of the
platform because they just simply don't know. They
don't know how it works. So when those people talk about
Youtube shorts, they say, oh, the only reason
why Youtube shorts get views is because they're
trying to compete with Tiktok. So they're trying
to compete with Tiktok and they're pushing this out the algorithm and they're getting crazy views
on the algorithm. So they look really good
compared to Tiktok, which is a completely nonsense statement when you
think about that, because somebody has to be using that element
of the Youtube app, it's a completely
separate part of the app. You've got to click
the little shorts feed or click onto videos
that are short to engage in that format of content for those views
to actually exist. So Youtube can't just make
these views up and go. All that video is
1.1 million views. Just because it's
a Youtube short, we're pushing it out a
little bit more than a normal long play,
absolute nonsense. It actually proves that
the consumer habits on the platform are shifting. The attention is shifting from long format videos that
are boring, 20 minutes, banging on about nonsense, over to fast sexy
videos at fast paced. That gets the point across in
less than 20 to 30 seconds. So clearly, the consumer habits are evolving on the platform. So the reason why
Youtube shorts are getting so many views is because that's the medium
that a majority of people are starting
to prefer to watch, rather than sitting down
and holding the phone awkwardly. I forgot my phone. I need my phone to show
you what I want to about. So before we continue and actually getting
into the details of actually making
a short that works, I want you to think
for a moment, How do you use this device that I've got in my
hand right here? We've got an iphone right here, not sponsored, we've
got a smartphone here. And basically think about how you use this device
every single day. I can guarantee 99% of the
day you hold it this way. And you hate it when you have
to rotate it horizontally. This irritates you when you're
scrolling away on a feed. Then you got to watch
Youtube video like, oh, I got to hold my phone, then you're getting
cramp holding it like this. It's
uncomfortable. So, most of the time when you're actually watching
a Youtube video, you'll probably put
the Youtube video on and then put the phone on your desk and just sort of
pot away with a bit of work. And sort of watch it like this, and you go back to,
that's how I do, 'cause I'm not
standing there holding it like this because
it's irritating. However, watching
a vertical video, Tiktok, Youtube short, ever Instagram, real
easy experience, swipe in as it's comfortable. You can watch this
for hours on end, holding the phone.
Have a great time. So that's the reason why
Youtube shorts are getting millions and billions of
views because it's easy for the consumer to watch that
format compared to this old, outdated television style
format of long plays. So hopefully that makes
a little bit of sense. But there's some
further elements that you have to consider with your audience's
demographics when it comes to whether shorts
will actually work. And this is a huge area
that no one talks about, so I make content
specifically for Gen Z. Sure, there's a bit of
millennials in there, but specifically
everything I do in my content strategy is
orchestrated around anyone. That's a Jen Zed
and that's somebody from like 13 all
the way up to 24. But more specifically,
I'm targeting the 18 to 24 year
olds because there's a little bit more reliability there in terms of my age group, because obviously
I'm 23 years old. So when you consider what age group you're
trying to target, this heavily influences what formats they're
actually consuming. And you can do some
research on Google, like literally type
in the age group of people you're
making content for. And look at what
their habits are, like how many hours do
they watch television? Do they watch vertical
video and so on? I'm pretty sure Gen Z, it's
like 83% it's ridiculous. 83% watch vertical
video every single day. So you have to be making vertical video if
you targeting that. Whereas if I then compare this to another
channel that I run, which is about my music channel, I'll show you this in a moment that has a much older audience, that's 45 plus you know, way older audience
that would much rather watch Youtube on their TV app or on an ipad so they can put it on the desk
and watch a tutorial level. Those 45 year olds, 55 year olds, you know, people like my dad's age, they're not watching Tiktok, not watching shorts
because they value their time too much
for this rubbish. Dopamine content that they
think is just garbage. So all of this plays a factor into whether shorts are
actually appropriate. First, in your content strategy, which no guru ever talks about, they just tell you
this is the new overpowered strategy on Youtube. That you should follow.
But then it's like, well, is it even relevant
to your audience? You might be making videos
for 50, 50 year olds. They're not going to watch
a short. They hate shorts. They think it's garbage content. So they think, what are you
doing making a short formate? So if we just look at my
analytics here briefly, I'll show you different
aspects of what we do. Not going to reveal
all the source though, but you can see
here that we've got my age group and 41%
of my viewers a Gens. Well, more than that when you consider this whole bracket, but basically 50% of
my audience is Gen Z. So I have to make vertical
video in order to appease and appeal to what
they want. Then as well. There's a high older part of that sort of going into
the millennial bit here, that 25 to 34 year old, those guys and girls also
like vertical video. So all of this
basically probably about 60% of my audience, maybe even 70% just doing
the map top of my head, just looking at that
watch vertical video. So this is why the shorts are popping
off on this channel. But as I was saying, I do run multiple
different channels, which I could show
you right here. So on my main Youtube
channel here, you've got Ben Rowlands, which is my main tech channel. We're just about to
rebrand. It looks a little bit rubbish at the
moment. It's about to change. Don't judge me. So I'm 21. In these profile pictures,
I've grown up a little bit. I'm a little bit cooler now, so we've got these
three channels. We've got Ben Rollins,
Benn's music, Ben's gaming. Now Ben's music, we've dabbled
about on shorts on here. But this is predominantly,
it's a much smaller audience. It's a really nice segment
of the music space. So at best you're
going to get like 30,000 views on a video
as you can see here, like 24,000 views in a month. Most of the time
you're gonna average about 10,000 views a video. Most popular like 150,000 views, but it's very slow, evergreen content that just simmers away. Like I made these
videos when I was like 20 years old and they
just simmer away. This channel gets, you know,
100,000 views a month. Nothing crazy, but it
sells online courses, so you know, it's
where it's happening. So we did trial shorts
on here just out of interest because I have an
issue with time constraints, my schedules so demanding
like as you become, I'm not going to say
famous Youtuber, but when you become a
Youtuber of substance, your life becomes
ridiculously busy. Like people would Just assume. I sit in the studio
all day making videos, which I do a lot of the time. The next two weeks
of my life are that. But just prior to this, the last two months over summer, I was here about one week of the entire summer because I was traveling around
to different events, different product activations,
different sponsorships, different things I
was speaking at. And I was flying here,
there, and everywhere. It was ridiculous. So my time's incredibly strict when it comes to being here
at the studio. So I have to pick
tasks or mediums of content that are much faster and easier for us to produce. Otherwise, this music channels not getting any
content made for it. So what we dabbled about with
was some Youtube shorts to see if we could make some shorts to keep
this channel alive. Because I've only really posted like maybe three videos
on here this year. Four a push? Yeah, not, not that many really
since January on here. So, it needed to just be sparked up a little bit
so it didn't look like it was
completely neglected. So we've got the Youtube
shorts here that we did trial out
and as you can see, just none of them hit, they hit the classic
view wall barrier, which I'll tell you
about in the next video, and how you can squeeze past that and what
it actually means. So you can see all these videos capped out at that 5,000 views, which is probably a
problem that a lot of you are experiencing
watching this class. You're probably making
shorts and they'll get around three on a 2000 views, 5,000 views and
they'll get no views. Then suddenly boom out of
nowhere that's gone viral, then died within 20 minutes. And this is the
same problem that was occurring on this
channel right here. Now, a few of the Youtube
shorts did pierce through. You can see this short
cuts one did 20,000 views, which is a real pleasant
surprise because again, 45 year old people
on this channel, I didn't think they'd
watch quick tips and tricks on this loop pedal. Whole point of the video was to also promote the online course. Pretty happy with
how that performed, but the reason why this performed
well was because it was a slow burner through
Youtube search. Not actually through
the shorts feed, but all the traffic's
coming from Youtube search. And because nobody's making shorts on this topic
in this niche, then I'm just ranking right
at the top for those ones. I personally, I don't
like Youtube shirts search as a content strategy,
I think it's outdated. I think all of the gurus
that teach it have no idea what they're
talking about and it doesn't apply to how modern and dynamic the
Youtube platform is. You want to be
targeting things like the shorts feed and the
browse traffic sources to get your content pushed
out in a much faster, a more viral way. I think it's a really outdated technique for
growing on Youtube. You know, I used
shirt search a lot back in the day
when I was starting learning Youtube because that's what everybody was teaching. But as I've progressed,
it's complete nonsense. Youtube search, well,
it sums it upright. 80% of the views on
Youtube come from the browse feature or basically the Youtube
recommendation system. Youtube recommended
videos on the home page, suggested bar, all
that type of stuff. Only around 20% less than 20% of the views on Youtube
actually come from search. I think it might even be 12% if I remember off the
top of my head. So why You're wasting
your time spending hours putting
keywords, key tags, all that type of stuff into
a video when only like 12% of the traffic on the entire platform comes
from that traffic source. It's absolutely
ridiculous. That's why most of these Youtube
guru channels, you'll see them, they'll do like camera guides
and stuff like that. I'm not going to name them, you're not going
to name and shame, but they'll do like camera
guides and stuff and it'll be like 10,000 views in
three months, four months. And like, well,
that's why I made, because you framed the package, the videos so incorrectly. So that's how the shorts sort of were working
on this channel. They weren't, and
this was because of the age group of the
audience not being correct. There were too old, basically
for the types of formats. But it wasn't the fact
that the videos were made incorrectly because we tested this content on my
Tiktok account. So I'm also on Tiktok,
about 250,000 followers. At the time of
testing this content, I had around like 120,000
followers on Tiktok. I think at the
start of the year, I'd only been on Tiktok around eight months at that
point, not long at all. I only started it in May 2021. So in January, I'd not even
been on it for a year. And we uploaded this
video right here. This costs more than
a Toyota Prius. It was about me
buying this $10,000 guitar and also this is the craziest guitar
sound in the world. It was like this little
product that makes, it's like guitar
sound like a violin. It was like a little bow. Posted both of those
on Tiktok just to prove that the videos were
good because I was like, these videos are good,
they should have gone viral on Youtube. I
posted on Tiktok. Both of these did around
100,000 views each on Tiktok. And the reason was
because Tiktok has a much more
dynamic algorithm where it will find
the right viewer for the video and it'll completely ignore your followers sometimes. So doing a random
music video like that, it would just completely
disregard all of my people that follow me
for Xbox and Playstation. And it went and
found people that just thought it was a
cool and fun video, not necessarily like music,
they just were like, wow, it's a $10,000 guitar. Wow, that's the guitar,
sounds like a violin. So it showed that the format
of the videos were correct, but the way the Youtube
algorithm works, it killed them because it wasn't getting past that ceiling
of your subscribers. And my subscribers were
swiping away, not interested, because it wasn't
the right content, they weren't clicking on it.
So they killed the video. That's the biggest
problem we have with this music channel is we're trying so hard to pivot
it in a new direction. But because it's
so established in this boss and Roland
tutorial type stuff, it's so difficult because the audience that's there
that just want me for that, which is fine because to buy me on my courses, it's great. But we want to take it elsewhere in a new direction so it can, you know, buy me
ambiguity or whatever. These guys aren't
clicking on those videos. Like you see, I bought
the cheapest guitar on Amazon that should have got hundreds of
thousands of views. A great video, a great thing. But the click through,
it was crap, because those guys want to ignore it.
It's not relevant to them. It, so it doesn't get pushed
out beyond that audience. A very, very frustrating a
problem that we have there. So now that I've explained the music channel a little bit, the problem that it
had with the fact that the age group wasn't
correct for the format. Now let me show you what
a channel looks like that is correct for
the current format. So this is my main channel. This channel, you know, averages around 20 to 24
million views a month. And obviously a lot of
those are Youtube shorts, but they're not all shot.
This is what irritates me. A lot of people, you know, I'm a hybrid content creator. And I'm a hybrid content
creator because I believe vertical video is the
future of content creation. There's loads of
things that we have in our current content strategy that heavily focuses
on vertical video. And I honestly think long plays watching
like this is 2014. It's absolute nonsense. We still make videos like
this now and again, just because it's the way
Youtube is at the moment. But I think it's outdated
and it isn't the future. So I'm a hybrid content
creator because I firmly believe in
vertical video, whereas there's a lot
of people that are a hybrid content creator, because they can get easy views with shorts and they don't fully understand why they're getting so many
views with shorts. Hopefully by the
end of this class, you'll understand why
your channel does or doesn't work and is compatible
with vertical video. And you'll understand,
oh, I'm getting short shorts views for
a reason rather than, oh, it's just the overpowered
way of growing on Youtube. So I absolutely,
firmly believe in vertical video beyond
belief, absolutely love it. So I make both
mediums and formats. And the reason why I
believe this way about a vertical video is because I'm targeting a Jen Sed viewer
the way I like to view it. We've got a tech channel here. I like to view the
Jen Zed person, you know, a little 18 year old
lad that watches my video. He is an intelligent buyer because he's grew up around
tech his entire life. From the age of like four. He's probably had some form
of a tablet attached to his face and he's played X
boxes. He's played plate. His whole life has been
surrounded by technology. So he's an intelligent buyer. I don't need to tell him about how a gaming headset
works, because he knows, whereas a millennial
without being disrespectful is an unintelligent buyer
when it comes to tech. Because my older, you know, brothers and sisters
are millennials. There's a ten to 15 year age gap between 0 S. I'm Jen
Zed, they're millennial. They grew up with things
like dial up the Nintendo, first ever Nintendo console, things were like
First generation. And they were like they
went from coloring bucks to suddenly playing Super Mario. And we're like, oh, what's this? So they didn't grow up with tech in the same manner until they're about 10:12 years
old in the same way. Whereas when you're four
years old compared to, it's a huge difference
learning curve. So when it comes to these
formats of content, when you're making a video
for a millennial about tech, you have to make a
12 minute long video explaining how this latest
gaming headset works. Because they need to
know everything about it before they go ahead
and actually purchase it. Like okay, it's got a microphone
that's attached boat, it's got blue tooth or it's got dual connectivity as well, so it can connect to
multiple devices. Or I didn't know that that
was a feature that never existed back in
when I had my ipod. Whereas Gen zers like, well it's a gaming
headset, of course. It's got deal connectivity. Every logitech headset does that or every Astro
headset does that. That's nothing
special. So they only need 30 seconds to be
sold on a product, which is where the
shorts come into play. So I can make a short about
any product like a headset, this fancy gaming mouse here. And just pick out
the key things. This is one of the coolest
headsets right now. It's got this cool
R GB light effect, it can connect to
multiple devices. It's got these special drivers in the headphones so
the sound better. It's got a virtual surround set, blah bah bah, and
they go, great, I'm gonna buy that
in 30 seconds. They know, because they
don't need you to go. This is the headset, It's got adjustable things here and
a little microphone here, because they're an
intelligent buyer. So the whole dynamic shifting in the marketplace for how these people are
consuming content. And then eventually
when these gen zers have the purchasing power, because right now
they don't, they have to go ask to their Mam or ma'am, can I have that gaming headset? Or Mom, I'm from the
North of England, so we say, ma'am
instead of Mom or mom. So they'll go after their mother or can I buy this new X box? Can I buy this? Because the parents still
have the buying power. It's obviously
Millennial has the buying power because
they're an adult, got a bank account,
you know, got a wife, whatever, you know. So they're basically going to change how the
marketplace works. But it's believing ahead of time that that's
the right path. It's gonna take me 34 years until those Enza
is actually have the buying power that
would require to make significant money off
of affiliate marketing, all that type of stuff. But get ready for
that because that's where the big shifts
happening and it's vertical video
that's going to fuel it. So back to this main
channel over here. And you can see these shorts get absolutely absurd
amount of views. And that's because I've
perfected the whole, I don't want to say recipe because it sounds like
almost a sausage fact, like we're just turning stuff
out for the sake of it. But I've perfected
the whole purpose behind each video and the
pacing of those videos as well. I've now got video editors
that do the things, but whenever I take
on a new editor, the amount of training
that they have to undergo in order to understand the pacing and how
the text comes in is incredibly intense. And a lot of them don't make the grade as brutal as that is. They'll maybe edit
a few videos and we try someone else because they just the
texts quite right, it just wasn't quite there
to the right regard. And this is a style that we've perfected
over the last 12 months. Like this channel blew
up 12 months ago. I've not been a Youtuber
but like this again, it got these gurus
that have been like tubers for like ten years. It's like you should have, you should be cleaning up by now, you're not getting 1
million views a month. So I've only been a
tuber technically, for three years with
the music channel, but this channel you're
looking at right now is just two years old. It's literally just
turned two years old. So it, it blew up within a year, 100,000 subscribers
within a year, and then we took it from there. So all these videos get an insane amount
of views And it's not just because the shorts and we're banging up random clips. We're creating videos that
are dedicated shorts. So for example, it's not just place black edition
and it looks amazing. Greater, double
the story screen. It has one turing and
it only costs $50 more than the original
size two videos. These are four of the
traffic nucular way you should five Los Splash. The DPS Nicoll holder is
incredibly cool and perfect. After the game launching
$30 you can add these now. Do you want to manage
your expectations when it comes to Youtube shorts? They're not going to make
you a millionaire just solely off of the views
that you get off of them. They're actually a loss
leader within my business, and what that means is
they cost more for me to buy the products
and get them edited. So the production costs
then they usually do bring back and
yield the business. That's partly because the
Youtube partner program pays atrociously
on Youtube short, it's by pennies per 1,000 views. It'll get better over
time once it matures. It should be higher than
it is right now for a fact that I've got data
that proves that it should. But it is what it is. I can't control it, can't
complain about it. Just got to suck it up and now, so I don't really care. You know, they're trying to build a business
here and a channel with a purpose and the add
revenue, it doesn't matter. Like the fact they don't
make you any money, doesn't matter because
it's what you do with the attention that
matters in the long term, that will dictate overall value in the marketplace anyway,
so I don't really care. It doesn't help as well that they've just
removed the fact that you can't share links
in comments anymore. So that makes them very difficult for
affiliate marketing. You know, you can't
send links over anymore to Amazon or something
to get a commission, which is a little
bit frustrating. So it just made the life much harder
for Youtube creators, but I'm not going to
complain about it because it's out of my
control. So don't we care? So they're just some
things to understand, but the reason that we still do them is they grow
the channel enormously. So that increases our value, both from a sponsorship
perspective because you've got
a larger channel. It increases our value for
events that we can attend, even get paid to attend because of how large
the channel is. But also it helps with
the long format content. So obviously, we get
lots of views on shorts, incredible views on shorts. I actually like making shorts more than the long play videos, but then it allows us to
have much more eyeballs on our long play content when it goes live into the
subscriber feed. So you can see here
our long plays perform very, very well. And this is another
thing that people are very negative to
shorts creators. They just go, oh, he's only got 400,000
Youtube subscribers because he makes
shorts and it's mate, I make shorts and I make long plays that get more
views than your channel do. So I'm a better content
creator because I can make both formats correctly that actually outperform
your entire channel. But because they see you get
so many views on shorts, and this is something you're
going to have to deal with as a hybrid content creator. Because there's
this stigma around shorts that you get
views because they compete with Tiktok
and people don't understand why you're
going to constantly have the stigma of or you've
only got a big channel so fast because you
made shorts even though I actually made
long plays before I made shorts and then made
shorts and then made both. But as you can see,
because you've got this dual strategy
making both formats, it's appropriate to our viewer, we're capturing both
sides of the market. We're getting the fast food
content out there with shorts that dopamine hit
stuff that the Gen Zs like. And then for the
more settled down gen Z people that we want to put a little bit of time into
a topic and understand it. Boom. We've got banging
videos for them as well. You can see these perform
absolutely, fantastically. You know, half 1 million views. I guarantee this video will
probably get 1 million views over the next four months with the pace it's currently at, you really, really good views. This one underperformed
because it was a new format for us
and I got it wrong. But I learned from
it and know how to make it better going forward, which is a complete process. But as you can see,
you know these views fantastic and way better
than the majority of our, you could say,
competing competitive channels In this same
niche we're cleaning up. And the major reason why we're
cleaning up is because you have that audience for your long play content
to be suggested to. And where people
go wrong is with shorts is they'll make
really good shorts. So there'll be a fantastic vertical video content crea that maybe came over from
Tiktok or they're just repurposing the
stuff from Tiktok, but they don't know how to correctly make a
long format video. Which is why you
see this inherent, uncommon problem with
a lot of channels that have millions of subscribers
because of the shorts. And then they get like
10,000 views on a long play. It's because they don't
understand how to correctly craft a
video that's 1012, 20 minutes long and then
package it correctly to appeal to the same
people that like them for their 32nd videos. That's the most common problem. It's got nothing
to do with shorts hurting your channel, honestly. There's this Dork that I seen saying that shorts
hurt your channel. Yeah, it's like 800,000
subscribers as well. I've seen it on Twitter.
And he said that shorts are hurting Youtube
channels nonsense. It's because one the age of
his viewer don't want shorts. So he doesn't understand
his customer, the person watching
these videos correctly. So he's creating the
wrong content format for them so they're
not appealing into it. That's why it turning
his channel because he's supplying them
with the wrong content. And number two, he's
shorts with garbage. They weren't made
correctly, they weren't high effort enough. So they just, you know,
just almost arrogant like, oh, I should get load of us
because it's just a short. So you don't want to be arrogant when you
make your short. You want to dedicate
loads of time into it might cost you a bit of
money to make the video, but as long as it's good and it's the best thing ever,
it'll grow your channel. I wouldn't be making as much
money as I would be off my long format
content if it wasn't for all of the growth
we got from shorts. So all the money I lost making
shorts has well and truly been reconciled back
through long play videos. Whereas if I'd have
just kept making long play videos this time, last year I wouldn't even
have 100,000 subscribers yet. I'd be at like
60,000 subscribers. And, you know, I
wouldn't have had half the opportunities
that I've had in the last 12 months if it wasn't for the size
of the channel.
3. What makes a YouTube Short go Viral?: Before we move on to the
creation process of a video, and I'm going to document the entire thing of how I film it, script it, and sort of prepare that entire element
of the content. First, I want you to realize some key analytics
that you have to make sure you tick the box
of basically in order to ensure that the content performs to the level
that it's shirt. Now for every single
video on Youtube, every Youtube short, you've got obviously that
the basic analytics. Now the analytics
on Youtube shorts are far superior than
anything on Tiktok. Seriously, the Tiktok analytics confuse me beyond belief for how the video
actually performed. It looks like nobody's watching the video
until it's finished. Like it's terrible,
terrible data. But as you can see, you've got the audience
watch retention graph, which is useful but
not groundbreaking. I'm going to show you what
is actually groundbreaking. This obviously shows you
the parts of the videos where people are dipping
in and dipping out. Now with this video, you can see that it basically has most of my shorts have between
90% to 100% watch attention. And this is people watching it completely all
the way through. And then over to the loop, because we have the
videos loop at the end. So you can see that 160% watch attention at the start is people basically watching it 1.5 times as they go through the video. This is useful for if
you have awful videos. If you've made terrible shorts, this is a useful graph. You just see whether
the bad or not. You can see where
people are completely dropping out or
you're losing people useful piece of information
when you're making half decent shorts or
really good shorts. It's not really that
relevant because it's, it's just a line you're going, yeah, the video is good. What is useful however, is going into the reach tab and taking a look
at the swipe rate. This is pivotal in the overall
performance of a short. Now, most commonly people's
Youtube shorts will have, I'd say if you're like
an average crater that's maybe struggling to get past that eight to
10,000 views marks, I can guarantee that
your swipe rate is probably 63% on Youtube shorts. Go ahead and browse through your various videos, and
probably on average, you're looking at like a 63, 64% swipe rate on your video. So what is this
swipe rate exactly? So here, basically when
someone's watching a video on the Youtube shorts feed and they've
got it in their hand, the swipe rate is basically like your click through rate you
like on a long play video. You have the click through
rate percentage of how many people are like
converting onto the video. This is how many people are
choosing to stay and watch the video or swipe away with
the little swipe on the app. So boom, swipe away, swipe away. So basically 82% of people
are staying on this video and only 17% swiping swiping
within the first two, 3 seconds of the
video. Swipe, swipe. So if you've obviously
got like a 50, 60% swipe away rate, people staying on the video,
the rest of its swiped away, then you've got a
huge problem with nobody being interested
in that video. So it's never going to
go viral, be pushed out. And that's because the huk of
the video is way too weak. Now this video right
here has got an insane 83% viewed off of 1.1 million views. You can
see how that translates. It has been shown
to 1.3 million, 80% people have stayed and watched that at
1.1 million views. And we've only lost about
17:20 percent of the zoos. This is a really strong video, which means people are
staying on and watching it. They're not only watching it for the initial swipe and Hulk, they're then staying
all way through and watching it right
away to the end. This is huge for you Youtube shorts and this
comes back to them being incredibly
high effort when I'm making them. The
hooks very good. The roll is really high quality, everything has a purpose. It's not just a random clip off a podcast with just, you know, me talking with no context the people are just going
to swipe away from. So when you're
preparing your content, you want to be hyper
aware of this swipe rate. When it comes to
doing the hooks, I'm going to talk you
through the process of how I write a script in
a moment anyways, but the scripts need
to be super short. Like just straight to the point, like this is one of the best or this is the craziest
Xbox controller, hook's done, sorted,
straight into the video. Not wasting any time. No
one's swiped away sorted. So just straight to the point, basically summarizing the
video within a sentence. Nailed it. Now I'm
going to actually show you my gaming
channel briefly here. So I have multiple channels, but I'm going to show you my
gaming channel because this was really hard to
crack initially, initially, and we were still nailing it and sort
of getting it sorted. But originally, this
was meant to be slightly different content
than my main channel. It was meant to be more like upcoming video games type stuff, like top four new games that
you need to know or like, did you know this
about this game? Blah, blah, blah, blah,
Bar, cool, cool stuff. Problem was because I couldn't create interesting
enough footage. So with the text stuff, I've got all the product
shots that I can get a nice roll off
because I couldn't get a nice unique special roll
with these gaming shorts. And most of the
time the game play wasn't vertical,
it was horizontal. So retrofitting it, the footage
wasn't impressive enough, so it meant people were swiping
away and all the videos were underperforming because of the way that they were
sort of optimized. I'll show you what I mean.
So if we take a look at some of the older videos
on this page, you can see here top
four single player games that you long. Number four, we have
got finals in the '60s. Carrying on the
franchisee game is resulting the same game can
it's predecessors final, because all of the Cs, These are four video
games that cry. Starting off the
list, we have got Assassin Creed Fast during
the ending scenes as lifting. This has to be the ugliest Playstation control in the work. Start like $20 and it's so bad arm grips
cut into your hands, the buttons don't even
have the shapes on them. The pad has a huge
amount of travel before it activates
a man, the trigger. So if we then take a look
back at some of these, all the videos that
didn't perform too great, you'll see that the
swipe rate on them, 50% terrible, it's
embarrassing me. So all of them had
an awful swipe rate. Awful awful swipe rate. So that's why they
were going absolutely nowhere. Check it. All of them. All of them will be
below 60% There you go, 60% Whereas now on these videos, if we switch to the date and we look at some of the
ones that have been doing decent like this
fake video game console, we see how the videos are
now performing properly. Much better swipe rates, 70% still room for improvement. It needs to go to
80% to be good, but 70% huge increase there. And I think partly
the reason why the swipe rates slightly
lower on this channel, even though we're using the same recipes on my tech channel, is because of the
less loyal audience. Because I've got such a loyal audience on the main channel, they're seeing a Ben
rollins video, new video. And they're not swiping
away as much because we have like 4 million return viewers per month
on that channel. So there's 4 million people that know my face, that
watch regularly, so they're not going
to swipe, whereas those people aren't subscribe
to the gaming channel, it's a completely new audience. It's actually
being, it's finding a new set of gened crossover. But some people don't
even realize I have a bigger channel like all
this guy is super underrated. He needs more
subscribers because they don't realize who I
am from other channels. So it's finding newer people who don't recognize me
in the right thing. Other guy looks annoying, he's got big glasses,
he irritates me. Swipe, you know, all
those types of things. But basically, since realizing this problem with
the gaming content, we've optimized it
completely differently. Our approach to it's different. And we're getting
the swipe rate up. And you can see since we
made this active change, which was around here, around here you can see
140,000 views, 50,000 views. These were old videos
with the old style that were pre booked
from old batches, underperformed, underperformed
back to the new recipe. High performance
underperformed because again, it was the old recipe
from old batches. And then these were new
videos, new videos, new videos that we
filmed in a new batch, all of them performing
brilliantly.
4. How to Write the PERFECT YouTube Script: Let's take a look
at the process of writing a script for
your Youtube shorts. But also more
importantly, I actually want to show you how
you can create a bit of a content calendar or a
schedule for your shorts. Because the best part
about Youtube shorts, Tiktoks, that type of stuff
is the batch ability of them. So you could script out like 2025 shorts and crank them
all out within a day. Really, you've got
lots of bureau, then you might need
a day and a half, but you can really
get a good bulk of content nailed ahead of time
and it's super efficient. The hardest part is
actually, for me, is it's sort of coming up with the ideas
and researching them. That that's the biggest time
constraint in that aspect. But if I do like tips
and tricks exact, especially if you've
got a new channel and you've got a lot of
things to talk about, then you can crank out
shorts, no problem. It's just actually, it's the times of year with
the tech channel. Before I show you, before I show you actually what we're
going to take a look at, but like the times
year, the tech channel, sometimes year there's loads
of stuff to talk about. So cranking out that the bat
shorts is very efficient. But other times around May, April it's a little bit quiet. So you're scratching
around a bit for like news tips and tricks, videos to sort of get a
decent amount of content. So it's all seasonal, depending on how many you
can batch out at once. But I just want to show
you what I'm using here. So I'm using some software
that is called Notion. It's free. I don't
pay for Notion. I still even use
the free plan and I can share this with
my editors as well. I think you can get
like up to five people on different pages and stuff, so more than than
what we require. So this is like a
productivity software. I have talked about
this in the past and I've got some classes that talk about how you can actually
set up this dashboard, At least the basis of it. I'll do an updated version
in the future that will show you exactly how to
build it out and how I've been using over
the last 12 months. That was when I've been
using it for around a month. So, you know, it was sort
of new to me as well. But basically this dashboard
allows me to track the process of everything within our upcoming schedule
for each channel. So you can see here we've
got tech, gaming, media, and music there, all of our
different Youtube channels. This is actually a brand new
dashboard that I just built out because we stripped
back some of our editors, at one point we had
like 67 editors. It was just way too complex. So now I just stripped it
back to our two main people. So I built a completely
new dashboard out. And here basically
we have everything integrated into
batches by the week. So this is obviously batch 36, week 36 of the year. At the time I've been filming
this week, 37, week 38, and obviously we're
going towards the end of the year at that lower
side of it here. So we've got the
batches orientated around the weeks of the year. I usually upload 50
weeks of the year. And I don't upload for the
last two weeks of the year because you've got things like Christmas and
stuff like that. You know. You've got
like Christmas period. Obviously people
are off on holiday. But also it's very unpredictable
what people are up to. You know, they're
visiting family there, visiting things are like, views on Youtube are very sporadic even though
you'd think that be through the roof because
people has got nothing to do, they do a certain aspects, but also there's a lot of
socializing going out, New Year's Eve, New Year's
Day, going on a walk. It's a lot of stuff that
disrupts predictable views. So I just like to, as soon as
basically Christmas is hit, we take a bit of a, what
do they say in America, sabbatical, a holiday,
we take two weeks off and then I come back in the New Year once things
have sort of settled down. So we only upload around 50
weeks of the year on average. And it gives my editors
a break as well so that they can enjoy the
holiday season too. And I'll just strategize
during that period, I'll keep working.
Grind never stops. So basically everything is
segregated into these batches, seven days here and everything's all the way
Monday through Sunday. And you can see that we can
track when we're uploading Tuesdays through Saturdays
and then the style of video. So what channel is
it allocated to? What's the status
of it? It's done, it's currently being edited. What type of video is it? Is it a short, is it
a full length video? And is it currently
assigned to an editor? So it's currently
assigned to editor one, these ones are assigned
to editor two and so on. So then we can go ahead
and click Requested. If it's missing any footage, I usually just mark that as B roll because sometimes
I'll send them just all the came stuff and
go I'll send you a B roll in a couple of days because I'm just too busy or I'm away. So it reminds me to do that. So everything this way
keeps tabs of things. If it's requested,
it's basically being paid for upfront and
we're ready to go. So this just allows
us to attract things much better and we know
when things are going out. It also gives me time to see if we're doing too many of
the same style of video. So if we're doing too
many X box videos on the bell end,
I can go alright. Okay, Maybe should do
a Playstation video or a Nintendo video or a PC gaming video about building the computer just to
switch up a little bit, so it's not becoming too
stagnant within the content. And this translates into
every other channel as well. We've got the same for
the gaming channel, exact same layout, just a
different tag for the channel. By using these
filter options here, we can basically segregate this database into
different things. We've got the new media
channel here that's just about to get launched. So I'm actually building out the content strategy in and
around this at the moment. Going to hopefully
launch it sort of October, November time. And it exists now. The channel does exist like
we have a channel now, but we're going to
properly launch it with a content strategy and a load of video is prepared. Then we've got my music channel as we talked about earlier. Don't really post on this
at this moment in time. So that's just a lot of
blank weeks and batches. Now within each of these batches is also a dedicated document. So this is why it's brilliant. So you can basically
have your weak batch, the title of the video, like this new Xbox 360. And then within here
very easy organization, you can then click
open and it will take you to a document way. Can then flush this out
and write the script, put any links, any
relevant information and research into here. So it's superb, it keeps
things super slick, that basically you
have your video title, it takes you straight into where your scripts
are allocated. And this is very useful, especially on really
complex, long format videos. Unfortunately, in this
current document, I don't have any long format
videos that I can show you. But what I'll quickly do is
I'll show you an example of our old database and also
a long format script. So you can see how
well organized notion is in this regard. So here we've got a
long format script, ten things you didn't know on your Xbox or something that ten things you do when
you get a new X box. You can see within here you
can literally click open. It takes you straight into the full word document for the script and just keep
seeing super organized. So this is like, this script
was pretty much word for word for like a six to eight
minute long Youtube video. I think it was, it
was 6.5 minutes. Pretty much word for word with a little bit of elaboration
here and there. Because obviously, you know,
I'm a natural presenter, so I can talk without too much constraints with
what's required. But you can see just
a little bit of how nice organized it is
in a notion document. Instead of having
everything in like a word document that's separate or like just writing everything on a piece of
paper. It's software is free. So it just takes you
a few hours to maybe get the actual notion
template set up. Then once you've optimized
it to how you want to work, then you can go ahead and it's super easy to work with it. Also, while we're
here, I'll show you what the old
database looked like, so you can see a more
flushed out version of what we are currently using on the
new Youtube dashboard. So this is our old database
for up to basically week 23, 25 of this year. So about ten weeks ago we
stopped using this dashboard. And it's pretty much
exactly the same. Got all of the videos, what
type of content it is, Livestream Short, et cetera. Data goes live, but
you'll also see how many more editors
we had at this point. Like your six odd people, it was ridiculous that we were sort of giving different content across all the
different channels that we were producing
different things for. So obviously, the new database
is much more streamlined. And also one feature that I do like about this old
database that will probably implement on the new one
is the fact that you could assign what platforms
you uploaded it to. So we uploaded this video
to Youtube, Youtube. This one went on to Tiktok. All right, I forgot to maybe
post this one on Tiktok. Got to do this one on Tiktok. So it just allowed us to keep track of where
the content was going. Is it on Instagram reels? And it just was a
good mental note so you didn't forget
to post things. There are some pretty
useful tools like I think it's called Repost
IO or something like that, that allow you to basically
upload once on Youtube and it'll automatically
posted everywhere on your other platforms. I'm yet to try those out myself. There's some girls that I know that I met some events
that use it quite a lot. They are on Instagram
and they'll just have stuff re purpose to Tiktok and Youtube as well. And they said it seems
to work pretty well, but I just I'm
dead nervous about signing into third
party apps by Youtube, logging and stuff like that. It freaks me out, so I'm
still thinking about it. Anyway, it's back onto
our newer dashboard that we have just reset. You can see how much
more simpler this is. It's much easier to
digest what's going on. So this is the product
here that we're going to make the video about. It's, it's based like a cheap fake
Playstation controller that is meant to be like, slightly smaller
than a normal one. And it's obviously a
great alternative. So it's not that this is a
great controller per se, but it's like a cheap way for somebody maybe at a second
game pad to play split screen. So what I'd like to do
is when I do my shorts, obviously we test the products and we play around with them. But I also like to
have the product on the desk so I can just
sit and play with the product to sort of remember certain things about it
from our bullet point list. So what I'm sort of thinking
is my original idea with this controller was
to be something like I bought a mini
Playstation controller, but it wasn't as small as
I first expected it to be, like it is a smaller controller. But in the video, it might not look
that small compared to the normal
Playstation controller. So what I think
we're going to do is it's something like I bought the cheapest
Playstation controller. Something along
the lines of that. As I think that'll
be a little bit easier for the viewer to
understand what we're talking about just because
of how the product actually translated in person versus
how I anticipated to be. So be like. What I'm
going to do is I'm going to go for changing the
title on this video, we're going to
change it to bought, Bought Cheapest
Playstation Controller. We could put the cheapest, but we'll keep the words
down to minimum. I bought cheapest
Playstation controller, something like that. And this is how we're
going to intro the video. I bought the cheapest
Playstation controller. That's the hook.
Pretty simple hook, but it's like I bought the cheapest
Playstation controller. Then what I like
to often do is I like to do something
like a sort of a bit of a contradictory
statement. So something like, but
it's not what you expect, but you've never seen something like this before,
that type of thing. But like I bought the cheapest
Playstation controller, but it's what you think,
Something like that. I bought the cheapest
Playstation controller, but it's not what you think. Then we go straight
to the point. This is one of those words
that it's so important, the word psychology when
you're writing the script. Like the word, this is
the cheapest. This is. The most expensive. It's so
much more concise than going, I bought one of the
cheapest Did this is like, there's so many ways
to say the same thing, but this just is like this is straight to
the point rather than it's actually a pretty
nice looking controller that's diddle, it's like this is
the and then bang. So we'll go, this is a, we'll say $25 because it ranges $25-35 depending
on time of year. We'll go $30 I think,
put it in the middle. This is $130.04 S
four controller. As you can see when
I write the script, I do it in my presenter voice as well just to get
the momentum right. So I bought the cheapest
placing controller, but it's not what you think. This is $130 S four controller, that is a great option. Buttons, so we'll get roll. You're getting some shots
of the buttons up close. Got official
Playstation buttons, a touchpad headphone jack. So I bought the cheapest
plating controller, but it's not what you think. This is $130.04 controller. Thats a great option
if you're on a budget. It's got official with official. So again, this is where we're going to go through the
script again and we're going to strip out any excess
words that aren't needed. So it's got that can go
actually with official, see how we've just removed
two words there and just put one word on a budget with
official Playstation buttons. A touchpad vibration,
we remove also, we don't need that,
and a headphone jack. You've got everything you
need for half the price. Now we're going to ask a
rhetorical question here, but is it actually any good? But again, we don't need actually could
be, is it any good. Might potentially put
actually in there just because that's a
word I would use, but is it actually any good? Again, you could
concise that down to, but is it actually
good? But is it good? You know, you could remove
two words there actually, or any, whichever you prefer. But is it any good? So I think we go, but
is it actually good? That's what I'm going to go
for. But is it actually good? You see how important
is the word smithing? Almost, you could
say, of the script. Like it would be so easy just to have so many
filler words and less impactful
words while you're actually planning
this out. It's huge. So, but, is it actually good? So I think here with the
but, is it actually good? We're going to have
something like. Well, kind of, But no, something like that. We'll sort of have
like a Laufe line. So like you've got
everything you need for half the price, but
is it actually good? Well, not really perfect. All right, this is what
it'll sort of sound like. I bought the cheapest
Playstation controller. It's not what you think. This is $130 piers Four controller. That is a great
option if you're on a budget with official
Playstation buttons, a touch pad vibration,
and a headphone jack. You've got everything you
need for half the price. But is it actually
good? Well, not really. Bill quality is cheap. Thumbsticks, some
tax thumbsticks, thumbsticks have
these random grips on that are super slippy and and the real triggers
are not very comfortable. However, it is a
great option for split screen cop with a friend. Hopefully that made sense
and you sort of seen how my brain was thinking
throughout that process. But basically, you
want the video to be summarized within
the first sentence. Like three reasons why
you're wasting your money. Three reasons why I
hate this product. Three reasons why I love
living in LA, whatever. So you got your hook. You got, I bought the cheapest calf. I bought the cheapest make up
brush. I bought the cheap. So you've got this
initial hook that summarizes what the title
and purpose of the video is. Straight from the off, you know, Another great thing
would be four things you didn't know about your cat. So you've got that initial thing where they go, okay, right. This is what the video
is going to be about. So ours is, I bought the
cheapest Playstation controller. That's our statement of intent. Now we're going to deliver on
what we've just told them. That hook is like. I think people overthink hooks a lot of the time because
these gurus are like, these are four formula
hooks that work on Tiktok right now and
you can steal them. That's not true at all.
You just literally need a statement that backs up what the video is
going to be about. And the statement needs to
be as concise as possible, like what we just did in there. So you remove all
those filler words and you hook them straight
in with the statement. Then from that point,
we then went into a little bit of questioning
whether the statement's true. So we did, I bought the cheapest
Playstation controller, but it's not what you think. So right now they're
thinking, I've bought some cheap rubbish controller on ebay or whatever for 30 quid. 20 quid, it's gonna be rubbish. They know what the video
is gonna be about. However, we've then
hit them with, But it's not what
you think it go. Oh well what could it be?
It's a cheap controller, but it's not what I
think you've now got that element of doubt
within the statement. So it leads through to the
next process of the video. The viewers now
invested in the video because you've hooked them
with a statement of intent. Then at a level of
questioning that statement, now they need to
know what it is. What's different?
Now from here we go. Right now we're going to get
into what this is about. This is $130
Playstation controller. It's a great option if
you're on a budget. It's got official
Playstation buttons, Touchpad, vibration, headphones. It's got everything that you
need for half the price. But is it action any good? So we're building it
up. It's sounding good. It's sounding good,
it's sounding good. And then we'll go,
well, not really. So then be like bill
quality is cheap. Thumbsticks, you know, blah, blah, blah, blah. Not
very comfortable. However, it's a great option
if you got, you know, caught up with a friend and then actually thinking about it. We'll put in another line here now that I've
digested what we've written and go with a friend, especially if they've
got smaller hands. So we could put something
like that because this, it's also much smaller
than a normal controller. So we'll put something in
about it being smaller because that's the reason why it's
not what you think here. We'll put something in
about it being slightly smaller than a regular
size controller. So we'll read this back
through Bill Quality, have these and a very
uncomfortable however, it is a great option for
sitting with a friend, but only if they
have tiny hands. It is smaller than a
regular jewel shock. Then we've got that element. But it's not what
you think in there. Something along the lines is what the script
would be here. I might potentially tweak it after I've thought
about it or whatever. But that is in a nutshell. Then what we do is after
a script is written, we now go to the status and we put it into the to do pile. So now within notion we've
got everything here, you know, to do and things
like that that have actually got a script
attached to them. Then things like products are
pending when we're waiting for things to arrive where
notions, absolutely fantastic. So I now know, right, this
video is ready to do. I'd then go ahead
and I'd batch out a load of other
shorts and so on. And I'll go ahead
and maybe film ten of them in the bulk
end in one day. And then proceed with obviously uploading the footage and all
that type of stuff. So that's sort of how
we write the script. Now let's go on to the process of actually filming the videos.
5. How to Film a YouTube Short: Now that we've gone
through the process of planning out our script for the short that
we're going to create, We can now actually undergo
the filming of the content. So obviously the
controller that we're going to be making a
video on is right here. It's this little
compact controller. And I'm also going to be using this mini controller just for some comparison role
from a different video. So first thing I
actually want to do is I'm going to keep
this pretty casual. So it's like we just talked you through the whole process. You can see it's not
like super hyper edited what we're doing. So I'll first show you
my actual camera set up that I use currently for
filming all of the shorts. Now right here I've
got my main camera set up which is the
Luis five mark two. This is completely over the
top for filming shorts. It's like a five
grand camera set up. This **** is like two
grand, 2.5 grand here. This isn't required for
filming any shorts. This is just my main cameras for filming regular videos that I also use with this bracket here for doing all of
the vertical stuff. Now the reason why we use these Luis cameras
is because they film in this thing
called open gate. So basically they're film
in six K and it's like this different type of resolution
that isn't 16 by nine, It's like a square
sort of thing. So it has more height and also sort of width to
the sort of framing. So it means when we're filming
videos the other way on, so the camera is
like horizontal, so it would usually
be like that, you know, like how you
normally film a video. It means we can repurpose the footage for
both long plays and also shorts because you've got that extra vertical
height to play with. So it meant I didn't have
to unbox products twice. I was having to
unbox things twice. One for the long
format video and then repack it back up to film it
for the short vertically, which is a little
bit irritating. So it just saves me time. So it's worth having this extra camera setup
for that element. Now for simplicity today, I'm going to film everything vertically like a
dedicated short. Because sometimes actually
filming things vertically, you can get really creative with the framing of the camera angle. And I really like
vertical framing. More than horizontal framing, you can cut out all the rubbish, especially if you have
a really small studio. I'm very fortunate that I've got like quite a
large room here. But if you're filming in
like a spare bedroom, because you can frame
everything vertically, you can cut out a lot
of the garbage in the background and have
a really nice depth of field and a really tidy looking setup with
the way you can use, basically framing for
Tiktok and Youtube shorts. Now my old set up that I used to use,
if you were a beginner, I really recommend this camera set up here for Youtube shorts. This changed my career. This camera here, so
this is the Sony ZV Ten. It's there like entry level four K camera with a
detachable **** system. This thing here is incredible, because obviously it
can film horizontally. But when you flip it over
that way or film vertically, and the files will come out
of the camera vertical. Whereas when you film
on older Sony cameras, you have to rotate them in the timeline every single time, which is a little
bit frustrating. That camera is amazing as well. It's got built in stabilization, like electronic stabilization,
which isn't the best, but I quite like how it looks. I used to like the
rubbish wavy look. It used to have gave it
a little bit of style. So that's a fantastic
camera for anybody starting out on Youtube because it's relatively affordable. And also it's equipped
with everything you need. And also it's simple
that Lumix camera is incredibly complex
even I make mistakes on it and I'm still
learning how to use it because it's got so many
pro over the top features. Whereas this camera
behind me just literally has like photo mode, video mode, record stop. It's super simple,
dead easy for you to learn and master
quite quickly. So let's now get onto the beef of how
we're going to do this. So basically what we
do is we're going to make sure that we have some
depth to the actual shot. So first I want to turn on
these lights that I have here. These are going to
add a splash of color into our background. And this is just
going to give it a little bit more
atmosphere compared to than just having like a blank white wall
or whatever in the back. And also with it being a bit
of an overcast day outside. This allows us just to have a little bit more color
popping in the room. Sometimes when
it's really sunny, don't need any lights on,
not even a key light, I just literally use
them, but that's like for 1 hour at 10:00 A.M. till
11:00 A.M. in the morning. Then the rest of the day
usually isn't usable, but sometimes it will
just go completely natural with the vibes. But today we're going to have to manufacture some light to make it look and feel a
little bit more vibe. So next we now need to prepare the room and set for
actually filming in. So this desk right here
is a sit stand desk. It cost me maybe 200
pounds in total. But what it does
is it means we can adjust the height of the desk, which just increases
the versatility of the shots that we can do. So we can do some
shots, obviously, with it sat down
different heights depending on how
big the product is, and also then have
different framing. Next, I want to switch
my focus to the light. Obviously, as I just
said a moment ago, it's rubbish weather today, so we'll need the key
light for this video. We then want to decide
how we're going to place the light. This light is
currently a little bit lower than what I
usually roll it with. I've got it on this really
cool standards on wheels, so I can just wheel it
round the studio so I'm not having to lift
up camera stands. This isn't a central piece
of equipment that you need. But it's just we have a big room and everything's about
optimizing the workflow. So I'm just showing
you what I use. But when I used to make shorts before I had
a huge channel. Like I didn't have
half this stuff. I had dead simple light,
dead simple camera. You can use your iphone,
all that type of stuff. So in fact, sometimes we still
use iphone clips because sometimes these bigger cameras don't focus on multiple
things at once. But the iphones are
really good at just like focusing and still
having a clear image. So we've got our key light here, I've got it on 40% brightness out of what you
can do, it's 100. We lights, it's 40% I
find that to sweet spot. And then I usually set the ISO on these cameras here to around like 400 dish on average just to keep the
noise low on the camera. So it's still nice and clean. So you can see we've sort of got this framing here so far. This light can just
be roughly placed, just as long as it's pointing in the right direction is
all we really need. The biggest challenge I face, which probably 90% of people watching this video
well, is my glasses. They reflect a lot
on the lights, so sometimes we
have to just place the light in different
angles to avoid that. But if you don't have
glasses when I film in my contact lenses
more recently, then that's not
really a problem. So let's take a look
at, we're actually going to frame these
first couple of shots. So the first two shots that
I'd like to get whenever I'm doing these product videos is
just shots of me on boxing. It, I think it's very
useful to have that. So this camera ****
here can zoom in from 24 millimeter all the way to 70, so that's on its max. So if we were to set it on
around sort of 50 millimeters, you can see we've got
that nice zoom in, there's a little
bit overexposed, so we'll drop that down
to around 300, 400 ISO. And we can go ahead and just place this on
a nice little angle that we can get that framing and shot at
the product at the box. Then what I do is I unbox the product from multiple
different angles. So we'll literally move
this camera probably three times just to unboxing the product, which
seems excessive. So let's go ahead
and get that shot. That shot one as you saw there. We do a little bit of acting. We do a little bit of acting like what's in my hand,
that type of thing. Just so it's interactive, you've got to think
this through. We've now got that shot, so we'll kill the camera
and then we'll go ahead and move the light
slightly so we've got space. And then we'll put
the camera over here. Again, exact same angle. We can go ahead and now start taking the product
out of the box. And then we'll go ahead
and get probably a third to fourth shot of me getting this
product out of the box. Honestly, you'll
be blown away by how many angles you need
to make it interesting. So we'll go ahead and grab this camera and we're going
to put it right on the side. So we've got the table
here and we're going to put the camera right on the side angle of the actual table. We've got the nice
framing there, you can see with the
PC in the background. Unfortunately, we've got that
camera in the background. That's just part
of my Youtube set. There's nothing I
can do about that. I could pack it
down or whatever, but it's such a marginal thing, I'm just going to leave
it there, you know. So for you that might be
like there's a clothed rack in the background
or something or whatever if you're
filming in a bedroom. So that's just something that I got to deal with is what it is. So I can't really complain. And we'll go ahead and get this sort of final shot
of taking out the box. And then we'll probably
get another shot from this angle on. Then that way we've got framing like sort of front on side on, completely on the side like
180 degrees and then one to the right hand angle because we haven't got an angle from
that perspective yet. Now a huge pro tip
that I want to share with you that's
going to save you load of time is using the
camera monitoring app on your phone with
your supported camera. This is going to allow you
to monitor the feed on, on your camera while
you're actually filming. Which will help you get the
framing of the shot right. And also make sure
that you are in frame. So when I'm here I can check
on the actual phone that the products in frame
I'm in frame and I'm not going to have to re
film it 1 million times. You can also control the
record stop feature from here, change any camera settings. It works really well and it just ensures that you nail it first time and that your
head's not cut off or the controller
was out of frame. So you got to do
it again. Also one of the major advantages
of being able to control that record start
button remotely with the phone is the file size
is significantly smaller. So instead of the
clip being like 2 minutes long because
you've messed the, but you've clicked Record then walked to the other
side of the room, unbox the product like a
clip can literally be like 4 seconds like Record,
Unbox, Stop Record. So the file sizes are smaller, which makes it
really easy for us because I've got
remote editors so I can upload the footage much quicker because I don't
have the best Internet, so we need to optimize
those file sizes. But also it makes editing more
efficient because there's less outtakes to
scroll through to the actual point where you took the controller out of
the box for example, just means boom, dragon drop. Dragon drop. And just snip
a few edges off of it. Much more efficient
in that regard. And also footage management. All the file sizes are
smaller so you don't need to buy loads of external
hard drives, lo, server space, whatever, on your Google Drive,
all that type of stuff. Now that we've got
the unboxing shots, we can proceed onto the
remaining of the B roll. So I usually like to take loads of B roll
shots at the table. I think they look really good, especially if you've got like a decent camera that's got
a good depth of field, like it's got like a low F stop, so it's got that
blurry background. So I'll throw the controller
or whatever the product is, the item onto the table and then I'll have the nice lights that
we turned on earlier. Those are just blur out in the background nicely
with the guitars, It all looks pretty stylish Then once we've captured those, they'll be sort of
motion B roll shots just to focus on the product. I'll then go ahead and grab various different V roll clips
of me using said products. So you know, if it's
a pair of headphones, it's me wearing the headphones. If it's me with the controller, it's me playing with
the controller. I get loads or loads
of footage of that. This also provides
me an opportunity to fully test the product
further as well. So I might maybe make tweaks to the script at this point
if I noticed anything peculiar about the product or really interesting
that I may have missed prior to my initial research of the product and testing it. So it just gives me that extra almost final step
in that process. And then from there we can then take all of this footage and throw it onto the computer and also go ahead and
record the script. Now when it comes to
recording the script, you've got multiple different
ways you can do this. You can literally just do it talking to the camera like this. You could do it as a voiceover
or as I like to do it. I like to do just talking to the camera and just referencing the script, then
talking to the camera. Referencing the script,
talking to the camera. So whatever your
preferred style is, this is just your choice for
this video in particular, I'm going to film it
sat in my chair with, it's almost like a
podcast style microphone. And we'll cut between me just reading the script on the notes and then addressing
the camera itself. So it's completely up to you
in your style of how you actually want to do the voice
over part of the video. That you'll know better than me because of how you
do your own content.
6. How to Edit a YouTube Short (PART 1): Finally, we can move
on to the editing process of your Youtube short. Now the software that I like
to use is Davinci Resolve. This is fantastic. It's free. You get the free editing
software and it'll do 95% of everything that
you could ever dream of. Within Davinci Resolve, I
used the studio version. The main reason is it's
a lifetime license. So you literally buy it
once for like 120 pounds. I can't remember the price.
Something like that. You get two licenses, but it's like lifetime license. So you get upgrades
every single time. So I bought this on
Davinci Resolve 17. I'm now on Davinci
Resolve Studio 18.5 and just keeps
upgrading me for free. I sort of got sick of the Adobe Premier Pro
monthly subscription and it crashing all the time. It was really annoying
back in the day. So this is what I use as my
preferred editor of choice. My editors use Premier Pro. My guys that edit
for me, they're Premier guys, I'm Davinci guy. A little bit annoying
that sometimes for sharing files, but
it is what it is. So first things first,
when you're inside a Davinci resolve or
any editing software, you want to go ahead
and you want to set obviously your
canvas size to be a ten P. And we want it to
be resolution vertical, so 1080 by 1920. It's going to flip it over
to a vertical resolution. And I also want the FPS to
be 60 frames per second. By default, it's going to set your timeline to be like 24 FPS, 30 FPS, depending on whether
you're in Palo NTSC, whether you're American,
I highly recommend setting it as 60 FPS even though everything that
we just filmed was at four K 25 frames per second. What I learned actually
from one of my editors, he told me that the 60 FPS makes the text animations
look significantly smoother. And I thought, well,
load of rubbish. That's a load of
rubbish. Anyways, I then edited a video and 60 FPS compared to 2045 FPS
like I would usually edit in. And he was right, the
motion blow the text, everything looks so much better, the transitions looks smoother. And it just had
converted the footage to sort of fit a
60 FPS timeline, so I now edit
everything in 60 FPS. Next we want to go ahead and
just drag our footage in. Inside of here, I've got
all of the clips that we just filmed in
the previous videos. So everything we just
filmed for this, what I would normally
do, especially if I'm doing a big batch edit, I would have everything in cam. So I'd go ahead and I'd
put my cam inside of here, if that's the right clip,
Sorry, it's that clip there. So we put our cam inside of
here and then we'd go ahead and we'd put all of
this other stuff inside of a B roll folder, especially if I'm passing this
footage off to an editor. This just helps things be a little bit more
organized because some of our shorts this short I've shown you today
is very simple. I've just literally filmed it, sat in a chair and
like that's it. But some of our shorts have
got multiple A angles. So I'll film maybe
across a series of days, different angles within
the same studio. So maybe at this desk, maybe
another thing stood up. So sometimes there's maybe
456 different came clips plus a voice over that our
editor might need to get. So that's normally what I
would do and then I can go ahead and just grab
that into here now. It's always going to
say, do you want to change the FPS of
your time line? Because divina
resolve is going to detect these 25 frames, second clips going to 60
frames per second timeline. Always want to just click, don't change because it'll then lock the timeline out at 25 FPS, which is
really annoying. And we want to keep it at this 60 because
it'll be smoother. So we'll go ahead and we've got all our
different footage here. We'll go ahead and we will grab our cam and throw that
straight onto the timeline. And first things first is we want to go ahead and by looks, so we need to charge my mouse. That's not great,
but we want to go ahead and just cut out
all of the mistakes. So we'll go ahead
and do that now. If you've never used
Vinci resolved before, I'm going to show you
a few shortcuts here. I've actually got a class
that teaches you about editing and divine resolve, different things that
you need to know. So if you wanted
to check that out, Hayley would recommend that. So as you can see, when I edit, I only edit off of
the wave forms. I never look at
what's going on here. I'm just editing based
off these wave forms because once you understand your voice and how
you present things, you'll be able to see
where you made mistakes. So these first three
things are all mistakes. What's the cheapest play I
bought the cheapest play, stating controller all mistakes. So this is finally where the take starts because
you can see how we've repeated these waveforms and then boom, just
delete that bang. I bought the cheapest
Playstation cost the backspace, but it's
not what you think. So there we go.
That's pretty good. Got the intro sorted. If I click control, that'll basically put it
in full screens. I can just sort of
check what's going on. Hair looks okay, not the best. It got a little bit
wet this morning because it was rainy. 30. Let's got the role with
that. This is a 30. Do. This is $130 again, dot 50. Oh, there we go. Right. So this is the line here. Line line, Kirk Kirk. I'm not even listening to it. I just know from the wave form, licensed Playstation buttons,
a touchpad, phone jack. Boom, You need, well, so at that there, that's fine. And this wave form, he is repeating itself. So we clearly made a mistake. So let's check the second take. Well, yes, there we go. Third takes fine. Well not really. Build
quality is cheap. Some sticks have these random
grips on that are super slippery and the triggers
are not very comfortable. Okay, there we go.
That's sordid. And then now we've got
this last line here. However, however, it is a great option for
split screen co op And then final bit
friend who's got tiny hands as it is smaller than a regular
jewel shock four. Perfect. There we go. So now we just go ahead and put
them all together. That's a 30, 1 second
short. That's not too bad. I would then also
go ahead and add some transition points here
so the audio has crossovers. So I do that with this
short cut cut control. T adds a little
transition point there. And within my audio
effects and transitions, audio transitions, I've got
some custom user ones here. By default it'll be this
cross fade set up here. But the problem with the
default one is it's too long. It's like 2 seconds.
It's ridiculous. Like it's super duper long. So it's like that long. It's stupid. It cross
fades too much. What you want to do is when you have your default transition, you want to just go ahead
hold Alt and left click. And then you can make
it the length that you think is appropriate,
nice and short like that. And then just right click
on that fade point, that transition and just
create transition preset. And then within here
you can right click, rename it to whatever you like, and then click set as default transition instead
of standard transition. So that means whenever
you do the short cut control or in this instance, I've also got it
assigned to my mouse. I've got this cool log tech
mouse so I can assign it custom buttons and short cuts onto it whenever
I press a button. Boom. It will just
apply that short cut, that transition via a
shortcut to just save me time and I'm not messing
about, so I'll just check it. The lent on this, so
that needs cut down for starters and then
we go ahead odds, this is $130 S four controller,
That is a great option. If you're on a budget
that can be cut out. You see how we've got
that blank space there. Again, this will
probably take down to 28 seconds short from
what we'll cut out here. Well, maybe not that much. Maybe 2050 licensed
Playstation buttons, a touchpad vibrations,
and a headphone jack. Again, dead air here. So get rid of the dead air. You want the pacing
to be nice and quick. You see, this is
what I always tell the editors. They
always leave too much. Like if I say like super cool or something with an S
on the end like spec, they'll leave this
in. I'm just cut it. Just spec, just cut this
because no one cares. And it just waste time on
the pacing, the price. But again, here again, price. Price, We've got price. Whenever you say an S, it will always have
that long on there. So we don't need price, we can just do the price and then boom cut
that the price. But it actually maybe leave
a little bit in there we go, Cut that there, so it's
got half the price. And then see how much
time we've saved. It's microseconds but just
keeps the pace in field. But is it actually got the girt? Well, not really. Build
quality is cheap. Thumbsticks, again here we could potentially bring that
in a little bit quicker. Build quality is cheap. Thumbsticks have
these random grips on that are super slippery. And again here, dead air.
Get rid of the dead air. Perfect, maybe a little bit too tight and the triggers
are not very bale. Get rid of the dead air here, probably a little
bit at the start that can go comfortable. However, it is a great option
for split screen co op. Again, we've got that long word, coop per, got the P at the end. The plosive, probably
don't need it. See how long this wave form
is? We're wasting time. It's split screen. Co op, boom. Just cut it. There
doesn't matter. The brain of the human watching will just finish
the word anyways, there's no co op, so just
cut it. Keep the pacing it. We've probably shaved
only with a friend who's got tiny hands as it is smaller than a regular
jewel shock four. There you go. So from cutting out all of
those little air gaps, we've shaved off around
2 seconds of the video. It's 31 seconds before, it's now 29 seconds and a bit. So we've shaved off probably
over 2 seconds just by going through and cutting out those elements within the video. It's huge, huge, huge,
huge, perfect, Right? So what I'd like
to do next is so I understand where I'm
at with the B roll, whether we've
filmed enough roll, whether we need to go
capture some more. I'd like to go ahead and delete any clips where I'm
just talking to the script, so all that can go, that's
going to be role again, I show my face there, so
all of those could go. The way you select the clip, individuals alves by
holding Alt and then dragging with the mouse and it separates it from the wave form. So you can do what
I'm doing here, so Alt drag, boom. So as you can see, there's
a lot of role that we're now going to have to
fill out in 30 seconds, which is why we film so much. And I might even
need to film some more if I didn't quite
do this properly. I always overshoot the role
for the editors just to ensure that they've got
plenty to play with. And also by overshooting sometimes it means they've got extra clips for the future. So it means, oh cool,
do another video about this controller or
a similar controller. Just use those other clips made and look like we've
film fresh roll, but it was excess roll
from past projects, so sometimes that comes into play months down the line and it saves me from having to go and ratchet this controller
out of storage. Okay, so we're going to start off with the roll opening boxes. So great thing about venture resolve that we like
most editors can do this, just go into your media
pool and double click on your clip and then you'll have this little preview window. You can go ahead and click on your keyboard to set an point, and click to set an out point. And then just drag the
video clip, not both of it. See how it's got the audio and video attached.
That's super annoying. Just click this bit here
and I'll just bring the movie in. Saves
you so much time. I see a lot of people
just grab the B roll like this and just throw it in the time like that and
then go all right, Okay, I'm gonna cut that there. It's stupid. Takes too long, so just do that, the sum. So we can probably
shorten that up just a little bit.
Get that slide going. Put the cheaper I bought it, so then we'll cut that there. Go back into here and
cut to another clip of me just sort of spinning it about I bought the
cheapest place. Cut that there you
want the clip? Cheap. Change every I'd say
one to 2 seconds is enough, but sometimes it needs to be half a second soy half a second. We're now at a
second there. Cut. So let's cheap station right now we'll cut
to a side shot. That one probably there. Perfect Playstation
control, but controller. But then this will have a zoom. I bought the cheapest
Playstation controller, but it's not what you think. Perfect. It's. So
we'll zoom this in a little bit so it's like in your face, not what you think. Yeah, I bought the cheapest
Playstation controller, but it's not what
you think. Say 30. All right, cool. Now we'll cut some shots of
it out the box. Just progressing time. These shots can be a little bit slower now how
they're being edited, because we've got the initial
hook in 4 seconds in now. So now we can take our
time a little bit. Take about a second time to cut. Always have the angles changing. So we've got front
on angle side angle, and then we'll go ahead and
do a different side angle. So they're not all from the
same point of perspective. It's constantly changing, so the viewers seeing it from all the different angles,
really important. This is say $30 per
a spot controller. That is a great cut here. Probably actually do
a first person shot, so it's a little bit different. Throw that if
you're on a budget. So now we'll get some close
ups of those buttons. We've got some of
those on the desk, but I've got some later
on here. There we go. They're nice ones. They look good with officially licensed
Playstation buttons. A touch pad, I think we got
a shot of the touchpad. Yeah, that looks
good. Or maybe we get a shot using the
controller here. Station buttons, a touch pad vibration that
in a little bit. This is a beauty as
well if you're filming four K. So we filmed
everything in four K, but we render out the shorts
and Tiktoks in ten ADP. It means we have loads of
resolution to play with without losing any qualities
that looks still fantastic. Vibrations And a headphone,
now we need that shot, that headphone jack again, these are as just throwing
them into the time line. And then we'll go ahead
and tighten it up in a second just to get
the pacing right. Once we throw some
music in there. I don't use any
trending music off of like Tiktok or
Youtube shorts. I think it's Gimmicky.
I just use free, royalty free music from
Epidemic Sounds and services of that
sort of caliber. Reason why I don't
use trending sound is because I feel like your whole content
strategy shouldn't be defined by something you
don't have control over. So when you have like a
Tiktok account, for example, and you've got
these people doing trending dances and they use trending like Justin
Bieber song in the background of the
Playstation controller video. And the reason why it gets 1
million views is because of the trending sound
rather than the content. Then what's the point when
I'm 30 years old, 23, right now when I'm
30 years old and I sit there and maybe
super successful content creator
and I've achieved everything that my young
ambitious self now wanted to. At what point in
there would there be a trending sound that
dictated that success? It has to be dictated by me with my content strategy,
my marketing strategy, my branding, my videos, everything that I do would define me getting
there 30 years old. At no point in my business
plan is there a right, okay, We're going to use a
Justin Bieber trending sound. And we're going to use
that trending sound where that person's in
that boat or whatever. All them ridiculous
trends you see in that template
that's going to, you know, and then when I'm 30, I've multi millionaire and I've achieved everything like that. That's ridiculous. So when you forget about all
the trending sounds, all the tips from the
gurus, literally, you just strip it back to
content has got to be good. What's the purpose
beyond the content? Music Really doesn't matter. Just the generic in the
background doesn't matter. It's all about the recipe and
how you craft the content. So that's why I don't
use any trending sounds. Never will use any
trending sounds and have no interest or
time of day for them. I couldn't even name you
a single trend right now. And Tiktok cause think
it's complete Gimmick. So.
7. How to Edit a YouTube Short (PART 2): You want to be in control of your own destiny,
your own content. And the reason why that content was successful is
because of you, not because of an
outside factor. Now, my other editors, I must admit, they're
better editors than me. So they add fancy
zooms and all sorts. I can add a zoom, but
they add like these cool motion blow
zooms and stuff. They've got all these different
transitions that they've made. So they're way better
than me at that. I'm just showing you
the dead basic way of making a successful short. Because a lot of the
shorts I've edited do have millions of
views and then a lot of the editors have took my formula and then obviously added elements on top of
that as I've requested them, like the text, the timers,
and all that type of stuff. But I'm just going to
show you how to edit the fundamental of
what makes the short successful within this actual
class and the pacing of it. And then you can take it to
whatever level you want, depending on your degrees of skill and how much time you're willing to
put into each video. I do still edit a lot of
the shorts for sponsorships on Tiktok because
it's just easier. Like I can have
more time to just change the feedback from
the brand or change this, change that, whatever
your spelling mistake, that type of thing, compared to having my normal editors on it. So I do edit quite a bit
still, but much cheaper. Not really. Build
quality is cheap though. All right, we'll show
the build quality again. We'll get, I've
missed clips there, so we'll get another clip here. All right. That
I'll go at the end because it's super small so. But only with a friend. And I'll show you what we'll
do here at the end so we're getting really close to
a what's being done. We just need these
fine off few clips and now we need that shot
of the triggers which was and then we'll
do a jump zooming this time other way around to say whether it is
a great option. We need to low that a little bit when you do these
jump shots as well. You want to always, I'm going to show you something
really cool here. So if we grab this
little solid color and let's crop it from the bottom. And if we align
this little thing here with my actual
ice eye line, using this as an Aids brilliant. But eventually you'll be able to just eyeball it and
you'll be good. So if we align this
roughly with my eyes, you see that there when we
do this jump cut, correct? We then want the
jump cut to align perfectly basically with the black line
that we've just drew. Then it'll look much more
natural when we cut it. He's a great option because basically when the viewers
watching your short, they're going to be watching
eye contact with you. So as long as that eye
level is always the same, when you do zoom
and out zoom out, it's going to feel
much more natural. You can't always nail it because your head moved
or something like that, but as long as it's
there or there's about then it should be okay. But it's just a nice
little pro tip for you to know if you are kind of new to editing,
you don't know about that. We'll use that same shot again, but this time we'll
leave it zoomed out so it looks like
a different shot. So that way we've repurposed
the same who's got tiny hand as it is so
slightly differently now. So that's everything in other than that shot
that's missing, but I'll grab that later on. I don't need to
bore you with that. So this is what
you've got so far, cheaper as Playstation
controller, but it's not what you think. This is $130 S four controller.
That is a great option. If you're on a budget with efficiently licensed
Playstation buttons, a touchpad vibrations,
and a headphone jack, you've got everything you
need for half the price. But is it actually
good? Well, not really. Build quality is cheap. Dumps sticks, have these
random grips on that are super slippy and the triggers
are not very comfortable. However, it is a great
option for split screen cop, but only with a friend
who's got tiny hands. As it is smaller than
a regular dual shot. Four. Perfect, That looks good. Other than that clip was
the wrong way round, we need to put that
missing clip of the close up shot of them
thumbsticks in here. So that looks fantastic. Now at the end, we've got
this black screen here. For a reason. That's because we're going
to have the video loop. So I'm going to click control C, and then I'm going to
click control V to copy and paste that
little clip there. And we're going to align that
with the end of the video. Then I'm going to
duplicate it by clicking Alt and then just
clicking down that. Just copy paste it basically. Again, just so I have it
as a reference point. So I know that it's
timings correct. And we're going to drag
this out to there, and then we're going to
drag this out to here. Then we can basically
delete this clip. Now what's going
to happen here is, so that's the end of our video. Our end of our video
is now going to when the video restarts and
loops on Tiktok and Youtube shorts is then
going to start from here. So it's got that nice
smooth transition when they're watching
it within the app. Whereas where most
people go wrong is they don't have
their video loop. So that just makes it
feel supernatural. It's just a little signature
move that I do on, on my videos that I've
just told you about there. So everyone's going to go copy it and then that's what happens. So what we'll do next is to make this more
interesting because again, I film most of my
stuff on my own. Like I don't have a cameraman, I don't, you know, camera
operate and nothing like that. It's just mean in these studios.
We've got three studios. I rack up here every single day and just make videos on my own. It sounds pretty sad
but that's what it is. Everyone works remotely. So most of the stuff, 95% of the time is
just me in a tripod. And I sometimes get
people up and I film them in videos and they're part
of the role or whatever. So it means most of
the time our role is really boring because
it's just on a tripod. So we need to do
things in post to make it a little bit
more interesting. So for example, cheap, what we'll do is on some of these clips we'll add slow zooms and slow zoom out and slow
zoom in really easy to do, this individual resolve
just with a simple feature, so a Playstation controller. These clips here will
add a zoom on to them. So we're just going to
click this little drop down here and click
Dynamic Zoom. And then here you
just literally drag this little green box
and it adds a zoom. See how easy that was?
Zoom's being added, but what you want to do
is you want to make sure that you want to
click on the clip and make sure the
dynamic zoom is easy out that way will
look much smoother. And then we'll do the same here, dynamic zoom, set
a different thing. This time we'll do a swap, easy. Ease out and it'll zoom in. Zoom out, zoom in. See how much board
literally dynamic that is, as it says in the cheapest
Playstation controller. But it looks way better. This is $130 piece for. They're fine. Because those
are, if you're on a box, handheld thing, this one
is back on a tripod, so we need another dynamic. So licensed Playstation buttons. A Touch us, good break. We'll probably zoom
this clip in just so they know it's a white
Playstation buttons, a touch pad B, looks good. And same again here, this
needs a dynamic zoom. I'll probably have a
zoom out on this one. I'm feeling, I
don't like the zoom out to repeat too much in
concession with one another, so I don't want it
to be Zoom out, Zoom out next to two clips. I want it to go. Zoom out, Zoom in, Zoom out Zoo In. And so then that
way it's like in, out, in, out, in, out. The footage is always like it feels like it's moving again. We'll have a zoom out
here 'cause this is on a tripod headphone jack, you've got everything you
need for half the price. But is it actually good? Well, not really. Build
quality is cheap. Dumps sticks, have these
random grips on that are super slippy and the triggers
are not very comfortable. However, I'm not going to add a zoom on that one, so
we don't overuse it. It's just just a
personal choice there. I don't want to
over use the zoom. I know you've just said
it's really important. But sometimes you can overdo it where it
becomes predictable. Because although the
viewer's not thinking, I'll bet it's gonna
use a zoom next. Their brain is, the brain is predicting the pattern of
how the video is flowing. And you don't realize
how much the brain does, subconscious, subconsciously, when they're watching the video. So you don't want to over use the zoom because the brain will predict that the next shot he's going to have a slow
zoom out. Slow zoom in. It sounds stupid, like
I'm overthinking it, but I'm not going on
with the. I promise it. So this I'll have a zoom
because it's just too boring without there's
gonna be a zoom out. Make sure we set that
easy out on there. Only with a friend
who's got tiny hands. Perfect, right? That's our whole video
Playstation controller. But it's not what you think. This is $130.04 controller.
That is a great option. If you're on a budget with efficiently licensed
Playstation buttons, a touchpad vibrations,
and a headphone jack, you've got everything you
need for half the price. But is it actually got, Well, not really build
quality is cheap. Dumps sticks, have these
random grips on that are super slippy and the triggers
are not very comfortable. However, it is a
great option for split screen co op but only with a friend who's got
tiny hands as it is smaller than a regular
jewel shock four. So from this point we now want to enhance the video further. You may be happy with
that, but there's some extra things we can do to just take it to
the next level, such as adding transitions
and also sound effects. So we'll go ahead and we'll
go to my folder on here. We've got editing
assets inside of here, I have got all of
my sound effects that I like to use,
and also music. So we'll just literally drag these into
save a bit of time, throw those into
the bins, right? So first things first, we want to establish
where we want to put some sound effects
and also transitions. So I'd say, right, we want a transition here, so we're going to put
this on the same row. Beautiful little thing about
de bench resolve is all of these presets it includes now
don't use the cringy ones, like a star, like
unless you've got some particular reason to use
the star or like the heart. What? I don't know,
ma, maybe you will. But don't use these cringy ones. Use these sensible ones down
here like rotate and pan up. So we'll hold down Alt and just click on here to shorten the
length of it so it's quick. And make sure you
enable motion blur. It's going to look
1,000 times better. See that that was smooth. If we disable motion blur, it looks like a cross
fade motion blow on, look at that motion, Blow off motion, blow on, enable the motion
blow, say 30, boom. We've got a little
sexy transition there. I'm now going to just add
a marker by clicking M, so I don't forget to put a sound effect
there in a minute. But we'll go through the video again with the 50 license
Playstation buttons. So we're going to have
another transition here. Rotate. We'll just use
the rotate one again. A click make it smaller, enable motion blur, Adam, everything you need for
half the price per. Is it actually good?
Well, not really. Build quality is cheap. Dumbs sticks have these
random grips on that are super slippy and the triggers
are not very comfortable. Then here we'll
have another rotate again. You could have a pan up. So do you like a pan up
one? Some of my head is. Do you like a swipe?
That one looks cool. My favorite ones are rotate
and not going to lie. That's where device resolves. Amazing. It's all the
presets are there. It super easy. Like I can't
recall when I used to use Premier Pro that there was
any transitions like that, like rotating things where
we didn't have to buy like an additional preset pack.
Cool, So they're all in. Add our marker there. Now let's go ahead and
add the sound effects. So I've got these
all off of Epidemic. Sounds like $10 a month or
whatever. It's worth it. You get your free
sound effects free. Music We're copy free. Music That obviously pay for to license and just super easy. So whips are where
they'll be at, so we've got these
distance shes, that's the one
that's the bad boy. We'll go ahead and just
place that literally here. You see? Perfect. A little bit
loud. So we'll get the mixer up. Just
drop that down. You could rename this to be FX as well as you know
it's sound effects. This is safe, too quiet. Now, wait this, not
bad. Little bit louder. This safe. A little bit louder. Say $30 pierce. Happy with that? Now we
can just copy paste this. Literally, wherever
that transition is, copy paste, make it aligned. You got everything, you've got everything you need
for half the price, but is it actually comfortable? And then here you
might use a different. So here because it's a different transition just so it doesn't
become predictable. Again, however it is
the book however, it is a great option
for split screen co op, but only with a friend
who's got perfect. So there's our sound effects. That's the first layer of sound effects that you'd want to add. The next one is
money sound effects. So we've got the sort of
machine, we've got that here. So wherever we mentioned
money, Playstation controller. But it's not what you think. This is. $130 here. $30 $30 Now we'd add
some background music. I just want to make it super quick so I don't
bore you to death. Because it can take
a good 40 minutes to an hour to edit a
shot like properly. The next thing we would
do is we would then add text onto this video. So wherever we have sound
effects for like money, we would have text come
up $30 $20 et cetera. Would then also
have the captions. Now it's up to you
whether you want to do the captions manually within
the editing software. I have my editors do that and myself do that
when I edit videos. I'm not very good at it, so
it takes me a very long time. My editors are good at it, so it doesn't take
quite as long. But because they've
got presets and things made up in Adobe
that I don't have in Da Vinci so that theirs
is much quicker so that ours are like custom subtitles, like really custom,
like custom text, double layer text, all
that type of thing. But it does take a long time to do and also do it properly. I'm not going to show
you how to do it because I'd to be here for like 3 hours, I'm terrible at it, so I'm
going to skip over that. But if you do want to
add subtitles that are much easier and more
efficient ways to do it via AI with like cap Cut. So even if you
don't want to edit your video in cap
Cut because you want to use like a really
flushed out video editor. You could at least
render the video out once you're done here and just throw it
into cap Cut and it'll auto generate
the captions. And to be honest, they do
a fantastic job of it. I see a lot of
other Youtubers in my Xbox Playstation niche that use cap cut for
all the captions. And they do equally
as complete as mine. Take our guys like
an hour to do so I'm just a little bit obsessive over it and when it's like
a little bit different. Another thing, when it comes to the captions and we're in the
process of testing this is, I don't think they actually
make a difference. So we hyper edit captions for like every single word in videos over the last
sort of 12 months. But more recently
we've been testing a few with no captions at all, and also some with
significantly reduced captions. So only things for
like the price, $30 $300 And like the intro,
like this is the cheapest. And then the rest
of the time it's only buzzwords where
we caption it. And we've seen no difference in how the videos have performed and also how the watch attention has occurred on the videos. It seems to be pretty similar, but it's saving my
editors a lot of time so they can crank out more
videos in that same time. So it's more
profitable for them. And also it's more efficient for me because I
can get content quicker. So I can schedule it
before I leave and go to different events and
et cetera, and travel. So it's really up to you how extreme you want
to go on the text. Try both, find a happy
medium of balance. But don't get too stressed
about it because again, all these Youtube bureau guys
like it needs to have text because you know it's
hack on the algorithm. I personally, I don't
think it really matters. But to wrap this edit
up now let's go ahead and add some music. So
let's have a listen. So you want your music to be
quite Ufpi without lyrics. That's perfect. Oh,
that's perfect. We'll use this music here. Turn it right down
to about here, because again, we don't
want it to distract. And we'll skip that little
snare fill on the intro. We'll just hit it straight
on the one of the song. The boom do turn
up a little bit. There we go, right?
Have that hit there. I bought the cheapest
Playstation controller, but it's not what you think. This is $130.04 controller,
that is a great option. Great placing the 50 line. Music's feeling good.
Buttons a touch pat. See how that music's upbeat. You want to have upbeat
music Because it's a short. You don't want well, unless you're doing
some specific ASMR short or something that
needs light, relaxing. Music But you want that
music to be not distracting, but energetic to match
you as a presenter and also to drive the message across in less than 30 seconds. You need it to be, I'm
selling you on this video. Do super, super quick
and then that's perfect. But if the music's too
relaxed and chill, but it might match your vibes, it depends what
your branding is. If you want low fi music
'cause you do more like, hey guys, welcome to the video, but I don't. I have
high energies. I need high energy, modern, fresh feeling music to match the overall
feeling of the video. So we use these tracks Also, don't get too stressed
out about the tracks, like I think you need a
different song for every shot. We have like 56
favorite songs that we just use in every single
video that we know work, that we know match the pacing of our Berle and
me as a presenter. Like the sort of rhythm that I talk at and we just use
them in every video. There'll be times where you
could go through my feeding. Just listen to the
music like same song, same song, same song,
no one ever realizes. So don't get too
stressed about the song. Just find someone's
that matched you as a presenter and your
rhythm as a presenter. And then at the end of
the video then a regular. So we'll then have it fade out four because we then have it cheapest play
data controller, so we don't want
the song to clash. That's the problem with
using trending sounds. They ended abruptly as well. Whereas this allows us to
have the song gradually fade out towards the end
and then boom, start again. To the videos, I've
got all that energy at the initial umbo friend who's got tiny hands as it is smaller than a regular
jewel shock four. Now hopefully this has shown you the correct way to actually
edit a Youtube show. And it's also taking you
by surprise the amount of effort and also
intention there is behind every single cut within the timeline to get that
right pacing in between the clips and ensure
that the video keeps evolving and moving
forward for the viewer, Probably if you've watched
this video properly, that will be your
biggest takeaway. Is the momentum and timing in
between each of the clips. And also just almost
feeling out the video. When things should take
a little bit longer, things should be a
little bit sower, maybe zoom in, zoom out if
it's too stagnant the video, if you've not
watched it properly and you've just skimmed around, you probably missed
quite a few pivotal tips that I've just laid
out within here. Because I understand
watching a guy edit something for 40 minutes
could be quite boring. So hopefully you've taken away though the essence of what
needs to be understood.
8. Thanks for Watching!: I hope that this class has helped you somehow
in understanding how to create much better and
more impactful Youtube short. And also Tiktok videos. I know it's very laid
back, the approach of how I edited it and
how I filmed it, but hopefully that kept it a little bit more
real and easier to follow rather than being super hyper edited and over the top. If you did enjoy it,
let me know by dropping this class a review.
Super helpful. And also anything
else that you want to learn about in the
future so I can make future courses on those
various different topics. As always, I've
been Ben Rowlands, thank you so much
for watching and I'll see you in the next part.
Ben Rowlands, Content Creator with 800,000 Followers
