How to create YouTube Shorts that STAND OUT! Step by Step Guide! | Ben Rowlands | Skillshare

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How to create YouTube Shorts that STAND OUT! Step by Step Guide!

teacher avatar Ben Rowlands, Professional Musician and YouTuber

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.



    • 2.

      How to Film a YouTube Short


    • 3.

      Organising YouTube Short Footage and Editing Workflow


    • 4.

      What Resolution is a YouTube Short? - Creating a Project


    • 5.

      Editing High Quality YouTube Shorts


    • 6.

      Adding a Voice Over - Recording and Editing


    • 7.

      Things you NEED to Know! Before Exporting and Uploading!


    • 8.

      Uploading a YouTube Short


    • 9.

      More Skillshare Classes Coming!


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About This Class

Recently, a brand new feature YouTube Shorts was launched. It allows creators to create short format videos, in the style of TikTok and Instagram Reels. These videos can be up to 60 seconds in length and are in a vertical video format. 

YouTube Shorts are very exciting and are promising for the future. In this Skillshare Class we are going to deep dive into this new feature, and learn how you can use on your YouTube Channel. 

For myself, when using YouTube Shorts I wanted to ensure they still retained the quality and branding on my normal YouTube Videos, that my Subscribers have came to expect. Having that casual 'TikTok' Mobile Phone Look and Edit, wasn't suitable for my audience demographic.

This course will show how to create high quality YouTube Shorts that will stand out on the 'Short Shelf'. Helping you grow your audience and views on YouTube.

Meet Your Teacher

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Ben Rowlands

Professional Musician and YouTuber


Ben Rowlands is a YouTuber and TikToker! With over 750,000 Followers and 400,000,000 Views! Within one year he grew his YouTube Channel to over 100,000 Subscribers! On TikTok it took only a matter of months for Ben to reach the same milestone!

Creating high quality, engaging and valuable content. Ben enjoys teaching and sharing things he has learnt along the way, from growing his social media platforms!  

With channels spanning multiple niches including Tech, Music, Gaming and Media! Ben is also a Professional Musician with BA (Hons) in Music Industry Practice. With a huge passion for creating and performing Music! 

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1. Introduction: Hey, what's up? Hope you have a fantastic day and welcome to my youtube shorts master class. Now inside of this course, I'm going to show you how you can create high-quality YouTube shorts that will stand out. Now, shorts is a brand new feature to the YouTube platform, allowing correct is to make vertical video very similar to TikTok and Instagram Reels. But for the YouTube platform and currently, shorts is a fantastic opportunity for smaller channels to get more views. Subscribers, as Eugene Schwartz is getting over 6 billion views per day across the platform. Now I'm going to take you through the whole process of creating a YouTube short from start to finish, coming up with what topic of the YouTube shore is most relevant to your audience and also some techniques and strategies you can use to increase the audience water retention within your video to hopefully increase its performance. So if you want your YouTube shorts to be more professional than just your standard TikTok or Instagram real, you're going to want to join me here for this class. 2. How to Film a YouTube Short: Now the type of YouTube short that I want to create in today's video is a short that will cross-promote one of my most popular YouTube videos on my channel as of filming this class. Now inside of the YouTube Analytics, I went over to my channel content and I have sorted it by the most viewed videos first. So this is my top 10 viewed videos on my entire channel As of filming this class. And if we scroll down, there's this one in particular that drew my attention. And you can see this video here has generated 20 thousand views and it's showing people how to set up an audio interface feature on a music product. Now if we take a look at the analytics on this video in particular, you can see that it has generated 20000 views and it has continued to steadily generate views on my channel every 48 hours. Now, I was completely unaware of this video had generated so many subscribers and also was consistently bringing views on a daily basis. Now you have to bear in mind that when I uploaded this YouTube video back in December of 2019, I only had 50 subscribers. And right now in March of 2021, I have got around 9 thousand subscribers on my YouTube channel. Now if we look at the audience retention graphs, you can see that there is a huge jump and spike in views at this part of the YouTube video. And you can see it goes from a 45 percent retention up to 65 percent. So people are fast forwarding all the way through to this point just to get the key piece of information of how to set up this particular setting that I'm demonstrating within this tutorial. Now throughout this entire video, I set up the landscape of what we were going to do. Little YouTube intro. And then I obviously talked about some of the different features on the actual device itself. And then I show people how to download the driver in order to use this piece of music equipment with their computer. So I took them through the whole driver download process. Sure. You got it for the right operating system. And for a lot of people, they don't really care about this part of the information because they can figure that out for themselves. But I put it in there because it was an integral part of the tutorial. But you can see from all of this data that YouTube has provided me, not many people with that interested in this part of the tutorial and they just wanted to know about what setting do they need to change on their actual piece of music equipment in order to actually set this up and get it working correctly. So this is the plan for the YouTube short that we are going to create inside of this class, I am going to take the key segment of information from this particular YouTube video. I'm going to refill it with all of my new camera equipment to ensure the quality actually matches what I'm outputting on my channel at the moment. And we are going to use that YouTube show to cross-promote these longer format video to ensure that we can capture the most amount of traffic of this particular search term. So we're now going to move on and actually start filming the foliage for this YouTube shop. So I've got my musical device that I want to demonstrate the setting on for this particular tutorial. Now this device is called the boss are C5, F5. So whenever I'm referring to that piece of equipment, this is what it actually is. Now what I like to do is when I'm filling my YouTube shorts, I actually don't present to the camera like I would in a traditional YouTube video. Right now. I'm talking directly to the camera and talking you through what I'm actually about to do, but to save time and make it as efficient as possible to produce a high-quality YouTube short. I actually like to go about filming all of my footage with my overhead camera. Any B-roll product shots I need to do. And then I'll insert that into my Adobe timeline, start editing my shore. And I'll do a voiceover I found by doing a voice-over, this allows me to get the YouTube short as tight as possible, and it saves a lot of time actually sitting in front of this camera using a lot of energy presenting. So what we are now going to do is we are actually going to take the time to film all of the footage that will be required for this YouTube short. And then we will go into the video editing software and actually put this video together. Because we're filming a YouTube short, we need to give it a little bit more attention to the actual framing and composition of the shot. We're actually trying to capture it now because a YouTube short is a vertical format video, this means we have a little bit different real estate in terms of what's actually going to be visible in the final output of our video. Now this means if obviously we zoom in our camera footage way too far, we may not be able to actually fit this on to our vertical format video. And likewise, if we don't film it wide enough, you may not be able to get the whole product that you are referring to in your actual final YouTube show. So for this reason, you need to sort of imagine that camera screen is already in vertical format. Now there's two different ways you could obviously film your YouTube show. You could film it normal like landscape like I have it right now. Or you could film vertically and turn your camera around and actually captured the footage in a vertical format, which will obviously help you when it comes to framing up your shot. Now I'm just going to go ahead and actually leave it in landscape as it currently is, because I just prefer having all of my footage captured that way because it means any footage that I capture for my YouTube show, I can also repurpose for full length YouTube videos in the future if it required for any extra Berio. Now the most important part of this U-tube short is going to be recording the Ltd display. I need to ensure that I can get the best possible image of the menu screen on this boss RC 55 to obviously show people all of the different settings that were changing inside of this really short tutorial. Now I'm actually going to change out the lens on my overhead camera to this 50 millimeter prime lens so I can get the most zoomed impossible image on this LCD display. Because you have to appreciate that people are going to be consuming your YouTube short on a mobile device. So it's a very small screen that is vertical. So the larger you can make the actual thing you're trying to discuss, the easier it's going to be for people consuming it on their mobile devices. 3. Organising YouTube Short Footage and Editing Workflow: So we're now going to move on to actually editing this YouTube show. Now the first thing we want to do is we want to actually organize our footage in a way that's going to make the actual editing experience as seamless as possible. Now there is approach to my workflow and file organization that I like to use across all of the different platforms that I create content for. Now you can see here I have all of the different platforms listed in individual folders. Now obviously we're creating content for YouTube, and regardless of it being a YouTube video or a YouTube short, I take the exact same approach to the center. So we're going to go into the YouTube folder. And inside of here you can see I have all of the months listed. Inside of all of those files, contains all of the footage and also the project files. So I can easily go back to them at a later date in case I need any references. Now we're going to head into the March 2021 folder and you can see these are the videos that I have created this month on my YouTube channel. I've got all of my full length videos, my product reviews, product tutorials, but I also have a particular folder for my YouTube short. Now inside of here is all of the video footage that I have used this month to create all of these different YouTube shorts. Now there's one shot in particular that I want to show you a one I actually did before we start creating these new warm in this video. So we're going to create a brand new project for two days. Youtube short video. I'm going to call this boss IC50 five USB tutorial. So I know which one it is. And in our labeling YouTube show, now I'm going to click these Browse button over here. And I'm going to change the file location for where this is going to be saved. So we're going to go to YouTube, and we're going to go to march, go to the YouTube shorts folder. And then inside of here, I will select this folder and it shall be saved. So we'll click Select. And oh, okay, now before we start editing this brand new YouTube short, I want to show you an example of how I've organized all of the footage and also edited a YouTube short that's already available on my channel. Now this YouTube short is the top five Gibson Guitar models of all time. And inside of this short, I went through all of the different types of Gibson Guitars in a minute and talked about what they are, which artists use them, and which are the favorites for particular reasons that Gibson Flying V is a rock and roll icon. It's aggressive and point your design makes it a perfect fit for heavy rock and heavy metal genres being used by groundbreaking guitar. It's like Randy Rhoads and Michael Janda in the seventies. Gibson Explorer is a guitar that is built for power and heavier genres used by guitarists like Gary Moore and Dave grow of the Foo Fighters, the iconic Gibson Les Paul, the most famous, famous guitarists gets up, slash Jo Parry from Aerosmith, Jimmy Page from Led Zeppelin. I think we can move on to the next wall, that gibson ES 3 35 was the king of blues guitar of choice. It's semi hollow body designed, gave it a livelier sound compared to solid body guitars. And guitarist like Alex likes him from Rush, truly demonstrate it the versatility of this Gibson model. And finally, we've got the SG, Gibson's best-selling Guitar of all time. So this is what the final timeline look like for that particular YouTube short that I create. Now in the previous video, when we were actually filming our YouTube short, I told you a technique that I used was a voice-over. So I spent all the time recording all of the B-roll footage that would be used in the actual project timeline. And then I would go about actually doing a voice-over to describe all of the points that I want you to articulate within that particular video. And this is a prime example of how that final project looks before we actually create our own in the next tutorial. So this is what the file organization actually look like in this particular Premiere Pro project. So you can see here inside of the top five Gibson Guitars folder, I have got sub-folders containing each type of content that was actually used. So I've got a footage folder inside of here is all of the product shots that I took of the different guitars and also some screen recordings of particular guitar models that I didn't only my collection, so I can still talk about them within the video. And I've labeled all of these beforehand. So I knew which actual piece of footage it was referring to you because straight out of the camera by default, obviously the footage will be called like c 000, 000, 000, 000 to it has an actual footage number, so that isn't much use when it comes to organizing the footage within your timeline. So I recommend spending the time to go through each clip individually and rename them so you actually know what is contained within that clip. This makes it very useful in the future if you ever use that clip for another video as well. So you can just easily go back and find it in your project folder and drag in and reuse it. So you can see I renamed everything to find v Gibson Les Paul, Gibson SG and even the other models that I had taken of some footage of a VGA video. 4. What Resolution is a YouTube Short? - Creating a Project: So now our footage has been organized. We can now move on to the actual editing process of our YouTube show. Now inside of your Premiere Pro project, Final Cut Pro project, Da Vinci, resolve whatever it is you are using, we need to create a sequence with particular specification to ensure that the resolution of our video is in a vertical format. So to set up a new sequence in Adobe Premiere Pro, you just need to click on your timeline and then click Control N. And this will allow you to create a new sequence. Now, down here, I have created a custom preset for YouTube shorts. This just allows me to create shorts really quickly. Click of a button, so I just simply click on here and I can start going. Now you can see the video settings for this particular sequence are 1080 by 1920. And the way you change this is inside of the settings over here. So you go next to sequence preset, click Settings. And in here, you can adjust the settings of your particular sequence so you can adjust the frame size, the frames per second that it's running out. You can even change the Kodak HDR, these fancy things. Now, all you need to really focus on is the frame rate. I have mindset to 25 frames per second, because here in the UK, our cameras film at 25 frames per second instead of 24 frames per second. And for the frame size, I have it set to 1080 by 1920. So this is a standard full HD video format, but flipped the other way. For a normal HD video, it is 1920 by 1080, which means it is in landscape. But obviously we want to be in portrait. So we have flip those values around to rotate the video into a vertical format to ensure it displays correctly on the YouTube app. Now once you have adjusted your sequence settings, all you need to do is just name your sequence. We're going to call this boss RC 55 USB modes. And we'll do hashtag short. So it's therefore when we upload it. And then we'll just simply click. Okay. So we now want to start dragging our footage into our Premier Pro project. I just like to simply open up the file and just drag it in. You could use the media pool down here for actually importing all of your footage. But I personally don't really like doing that. Now we want to keep the existing settings and we do not want to change them. This ensures that off see we still retain that vertical video format because if we click change, obviously it would match the sequence to the footage that I have shot over here, which we do not want. Now you can see we've got our button close up shot over here for a while and I'm clicking on the different buttons. And we have our overhead shot over here. And we have our USBE shot over here. We now have our footage in the timeline. Now remember, I shot all of this footage at for k. So this is going to give us a huge advantage when editing our YouTube show. Now because we have four K footage inside of a HD project, this means we have four times more the amount of pixels in the actual raw footage that we are editing with. So this means, for example, if I were to just zoom in crazy on this for k for each, we are hardly going to lose any image quality due to it being captured at a much higher resolution because it inside of a 10 ADP timeline. So this means if you want, so really crop in on a particular button press to illustrate a point in this YouTube short, because we can get quite creative with this due to the vertical format. That means it's still going to keep a very professional look and it's not going to become pixelated. Now it doesn't really matter too much if you did shoot in HD. This is just a major benefit of shooting at a higher resolution, but it doesn't really matter too much for your YouTube short because it's probably going to get compressed a lot anyways, on the YouTube platform. But it's certainly something to consider when you are editing. 5. Editing High Quality YouTube Shorts: So let me show you a couple of techniques to get the most out of your footage for your YouTube show. Now I've taken my headphones off because I don't even know why I had them on at the beginning of this tutorial because I wasn't even listening to anything through them. So what we're gonna do is we're going to duplicate this clip that I have got here. Let's go to coal. Hold down Alt command. If you're on Mac on my keyboard and just click and drag. And this will duplicate the clip for me, premiere Pro timeline. Now I'm just going to click Shift and click on these little lock buttons here to lock off all of my video footage. And I'm just going to delete all of the audio because I do not need x. We're obviously going to record our very own voice-over. Now the reason why I have duplicated this clip is because I, once you have a close-up of the actual LCD display so people can see all of the different settings that we're customizing. But I also need to show them what buttons I'm actually pressing so they can follow that as well. Now because this is a vertical video, It's good. It would've been difficult to showcase both of those in the same clip. So we're going to do a Jew clip here. We're going to have one zooming shot and a zoomed out shop below it, allowing us to showcase both sides of this tutorial so people can follow along in all aspects. So we're going to take this zoomed in clip here, and we'll zoom in further to ensure that that screen is as clear as possible. And we will rotate it slightly just by holding Control here to get a really fine rotate here in this room, using that rotate value just to straighten up the clip ever so slightly. So that's looking pretty nice. And now we'll go over to my effects just by going down to this here, clicking effects. And we will type in crop in the search. So we'll go crop, go down to transform. And you can see we have the crop effect located here. Now we are going to delete some of the, well crop out rather than delete some of the bottom part of this actual clip. Now we're going to disable the clip below just by clicking this toggle output so we can get this correct. So we're just going to sort of arrays a part of this clip just for a moment here, that should probably do for now. So let's re-enable this clip that's down below, and let's select it. And we are going to zoom out on this clip. Now you can see we are getting the best of both worlds out of this single video footage. In this particular example, we've got the close-up, we've got the Zuma. So I'm going to sort of slide this zoom out over here ever so slightly and zoom it in just a tad so people can actually see me clicking the buttons. Got to remember this is going to be on a really small display. It's going to be on somebody's mobile device, whether it's an iPhone Plus or a mini iPhone and like a standard size one. So you've got to start to accommodate for all of those sizes. So that's looking pretty good right now. If we just sort of scroll through, you can see that we've got the arrows over here and we have the actual screen over here. One could argue, we could actually just focus primarily on the button presses in the second clip because there's no real need to have two of the same screen. So that is going to give us a little bit of flexibility here. So I took a few different angles Eclipse for this actual YouTube short because I want it to be fast-paced and engaging. Now, although we're creating a tutorial in this example in today's video, we still needed to have a fast pace like a YouTube show does. Otherwise, the water tension isn't going to be to Greg. Now I have created a few tutorials in this format for similar products in the past, and they've had it pretty impressive. Watch attention considering that they are a YouTube short tutorial. So we're going to follow a very similar pacing for this particular example. Now I took a secondary shot of me pressing these buttons. So clicking the Exit button and clicking the System button. Now unfortunately, my hand actually blocks the buttons more than I had imagined when I was actually framing of the shop. So what I'm actually going to do is I'm actually going to just use the footage to illustrate which button without me actually pressing it. Now I could obviously go and rerecord this, but at the end of the day, it is a YouTube show. And whether it's going to have the lifespan of a normal YouTube video. We don't really know that yet because it's such a brand new feature. So I'm just going to go about using the shot that I already have for the course today. But we may change it if it really does not work. Now you can see on this clip that I actually want to use, there is some crazy camera shake as I think I accidentally kick the tripod very unprofessionally while I was filming this particular shop. So what we're gonna do is we're going to scroll over to this clip. And we're going to right-click and we're going to click, Add a frame hold. This will cut the clip into, we now have a freeze-frame of this particular shot. So this means we can make it as long as we like and is now removed that camera shake that I was previously experiencing. So we can now go ahead and use this particular shot to sort of connect these two different parts of the tutorials. And I'm going to add a slow zooms. So we're just going to click the scale over here and the position add a keyframe. Scroll up. We will zoom in ever so slightly on the Exit button. And we will see how that looks. Maybe a little bit quick, but let's try. It. Kinda works. Okay, now I'm going to head into the essential graphics panel and we are going to click Edit and we're going to add a rectangle. This is going to allow me to create a shape to cover up these two clips that are connecting over here. But you can see this line is not straight, so one, it doesn't look very good, but also we want to just make it look a little bit tidyr. And so these two clips, clips that look a little bit more seamless. So we're going to grab this little rectangle. And we'll just simply draw over these two little lines here. And no one would know that these are being connected. Now I'm going to change the color of this filter to be black. So I think it looks a little bit nicer. And there you go. So we now have these two clips connected. Looks a lot tidy up then it previously did. We might straight enough this clip ever so slightly, looks a little bit wonky. 6. Adding a Voice Over - Recording and Editing: So now let's move on to one of the final stages of creating our YouTube short, and this is recording our voice-over. Now this is probably one of my favorite stages of creating my YouTube videos because it often signifies that I am almost finished and ready to start exporting and uploading my YouTube video and I can finally share it my audience. Now there are a few different ways that you can approach the vocal recording process for your YouTube video or your YouTube shop. Now, the way I like to do it is by using a dedicated microphone. This right here is a condenser microphone that I usually use as I am a musician, I use this usually for recording my vocals when I'm singing on my music and producing it on my computer. But it doubles up perfectly for recording my voice overs because I've got this little vocal booth. This means is hardly any reverb and the audio sounds really clear and pristine. Now if you don't have a dedicated microphone and an audio interface for recording your microphone into your computer like I have, just simply using the microphone on your camera is a fantastic solution. You could just simply grab a piece of paper, start reading into the camera like this, and then just simply use the audio segment from this footage inside of your final project. Meet personally, I find my actual performance is slightly different when I'm recording into the microphone and I don't have a camera recording compared to actually just talking into the camera and reading the script and then not using the footage. There's something slightly different about it. A bit more broadcasts ask because I'm up-close and personal with this microphone. So that's something to consider. If you have the gear to use a proper microphone, probably do that. If you don't, you can definitely just use your camera. Now I have a little bit of a weird workflow when it comes to recording my voice overs into Adobe Premiere Pro. Now you can record your voice over is directly into your video editing software. You can do this in Adobe Premiere Pro, and I'm pretty sure all of the other video editing softwares can support this. This is a fantastic workflow for just quickly recording vocal takes, editing them, and you're not messing about importing and exporting different audio files. Now, I was having a weird glitch a few months ago with Adobe Premiere Pro because I have a really big audio interface because I'm a musician recording lots of instruments simultaneously when I was trying to record with my microphone for some strange reason, it was only having the audi audio audible in the left ear. It was taking the mono signal and turn it into a stereo recording. And it was really frustrating to try and convert that and get it to work correctly. So what I ended up doing and what I'm now do every single time is I actually record all of my vocal takes into Ableton Live. Now, Ableton Live is my music production software of choice that I use when I'm creating music and writing songs. So I just use this for continuously recording my vocal takes. And then inside of Ableton Live because I've got loads of fancy plug-ins because I'm a musician, I can compress the audio, do some EQ with some nice third-party plug-ins. Get it sound, sounding really professional. Export it out, and then just import it into Adobe Premiere Pro and get it to fit in with my video footage. So I've just finished recording my voice overs and have completed editing the audio. So I'm ready to now export this out of Ableton Live, and then I can import this into my Adobe Premier Pro timeline. So a highlight the segment of audio that I want to export, go to File and then Export this audio into my project folder. So I'll just drag and drop this audio into my timeline. So this is where the tutorial actually starts. So we're going to have to create a little bit of extra footage for the intro segment. What I usually do here is I'll probably repurpose some old Bureau from product review just to save myself from having to create it from scratch. Because obviously this is a YouTube short. It's a great opportunity to sort of repurpose content. So you're not wasting your time constantly filming footage again and again as if it's a new video DAW. First you need to click the System Settings button a total of four times. Then you need to change the USB mode from storage to audio slash Midea. Then you can connect your boss RC fib of five via a micro USB cable. Finally, headings your DAW and choose the boss RC 50, 50 as your audio interface. So you can see at the end of this video here we have quite a pause in between the final sentence going into the outro of this particular video. Now obviously we don't want this post to be here because this is a YouTube short. We need it to be as tight as possible. So I'm going to remove this section here just by clicking the sea for the tool cutting on each side, click V to go back to the mouse and then just backspace and delete this segment. And then I will close this out together so you can see how we've sort of save a couple of seconds there and just bridge those two sentences closer to one another, just to sort of pack all the information into less than 30 seconds is the target here. Now, if we listen to this back five as your audio interface, if you want more videos like this, a slight harshness to the cut. So what we need to do is we're going to go over to the audio transitions and use the constant power transition. So this will just saw to seamlessly transfer between this cut here, making it sound a little bit more natural. Sometimes a fade is quite nice as well. If there's a sort of a little mistake at the end or the start of a clip. Your audio interface, if you want more videos like this, you can hear that sounds just slightly smoother, less abrupt without the actual curve. So we can clearly cut this down here as well, keep it below 30 seconds. And then we'll zoom in. I'm going to add two keyframes just by clicking Control and then holding Control and clicking with my mouse. This will add a keyframe, and I'll add a second key frame and then drag this keyframe down just to basically add a little fade at the end of this video. So there's no popping and clicking if the video ends and it doesn't render out quite correctly. So that is how our video is obviously going to look from an audio perspective. And now I just need to spend the time to add any extra footage to fill in these gaps where obviously, I don't have any. 7. Things you NEED to Know! Before Exporting and Uploading!: I have spent some time finishing off this YouTube show and I'm pretty happy with how it is looking. I've managed to get it under 30 seconds, which is what I had initially target for an immediate excited to now export this for each and upload it to YouTube. Now before I actually export that YouTube show, there's a few things that you need to be aware of as of right now and how the YouTube shorts are working on the YouTube platform. Now, before I show you this final short we have created, Let's go back to the top five Gibson Guitar models of old time show that I showed you at the start of this class. Now, with these short, I put a lot of time into doing really high-quality product shots. You can see the shots look really beautiful with the guitars and it's really showing off what the guitars actually up the shot that I actually took in my own studio. Now the work, some particular shots where I use footage of if other YouTube videos to articulate a point that I was referencing to within the video, you can see here we've got some footage of BB King Alex license from the band Rush. And over here at the beginning of this video, I have some footage of blues legend guitars, which is Gary more. Now if you take a look at this YouTube show, probably one of the most interesting freeze frames are mine, where I have taken the product shots myself. Any you could choose literally any. That's a great shot. This is a fantastic show. Brilliant shot. This is a great shot. Perfect shot. Any footage that I took with my camera looks perfect. Now unfortunately, when I uploaded this to YouTube, as of right now on YouTube shorts, there is no way to decide which part of the video will be displayed as the thumbnail on the YouTube short shelf and you will not believe it. But YouTube for some crazy reason, seems to think that this part of the video was the best thumbnail for this particular YouTube shot out of all of the extremely high quality for Egypt could have took a screenshot from for the thumbnail, it decided to choose the worst quality part of the video itself, which I absolutely crazy and ridiculous. So although this YouTube short is probably as arrogant as it sounds, one of the best quality top five guitar YouTube shorts ever created because the thumbnail was absolutely awful, embed no resemblance to the actual guitars in the video. It ended up getting a click-through rate of 1.3%. And I've never had a video with such an awful click-through rate in my history of making a YouTube channel, which is unbelievable. So what I suggest doing from what I've learned from that mistake is, before you export your video, make sure there is no part in the video that you would not be happy with actually being the thumbnail. So for example, if I were to read, edit this again, I would just completely delete these clips out. And now it expand to these other clips that I actually shot myself because even that would be a better thumbnail than what was actually chosen. So that's something to be aware of. So in this new short that I've put together, I've tried my best to not include any footage or keep it to a bare minimum to reduce the chances of that being chosen as the actual thumbnail that would be displayed on the short shelf. Because otherwise my video isn't going to perform as well as it may deserve. So as you can see, if we go through here, something that I've done to sort of promote the full length video is I've taken the thumbnail from the full length video and made this little sort of pop-up inside of Adobe Photoshop and just insert it as a PNG. And then I put a little rectangle over here, reduce the opacity. So this is referencing the full length video. So I'm not wasting time in the short growing and I have a full length video. Check it out over here. There's no point doing that because we're wasting 510 seconds telling people about it. They can just read it here while we're actually talking about the YouTube short subliminally, they'll be aware there is a full length video that will probably be linked in the description, or they can just simply search for it. Now here I've added a little bit of B-roll of the product that I'm referring to. Now, I would be happy with this being chosen as the thumbnail displays the product that I'm referring to in the video, and it looks pretty intriguing. The quality is okay. Call it could be better, but it sure on my old camera, but it's perfectly fine for YouTube short because it's going to be compressed anyways. Now, these here parts that I really hope do not get selected as a thumbnail, but it's pivotal to the actual demonstration. That's a part of that I'm happy with for the actual thumbnail, you can see what I say at this point is, I click the button a total of four times. So you've got 1234. Keep it engaging and visual so they can follow along. And then finally we have the actual setting and being changed. Then we go over to the final part, connecting it to the computer. And this is a part that I really do not hope gets chosen as a thumbnail. This has nothing to do with this product. It has something to do with a different software, which comes in part with the tutorial. And I hope that YouTube does not choose this as a segment because again, this is pivotal to the actual tutorial, but very detrimental if this gets chosen as a thumbnail because it has nothing to do with the actual product but displaying. And then at the end, I don't really recommend doing this on your YouTube short, but because this one, so, so short, offset, short many times, I think we may get away with actually doing it. Now when I usually finish off a YouTube short, what I do is I just simply end the short right here and just say comment your favorite or like subscribe all that type of stuff, whatever the call to action is, I need to be and it's no more than a couple of seconds. You can see here this is two seconds long, then the video ends. And if we take a look at this audience retention graph of this particular video, you can see that there is hardly any drop-off in that final segment. It just all kind of leaves right at the end of the video. And the same is true as well for this YouTube short, where I compared to your task to one another in a bit of a shootout video, you can see right at the end, the video has about a 100 percent, a 100 percent audience attention at the time it had about a 120% when he uploaded it. And at the end, the only drop-off is when this little end screen is displayed, which is what you want from your shocks people obviously gonna leave that point anyways, but we haven't got a super long Andrew, louder saying like subscribe, check out the links in the description. We're just keeping it nice and tight. So I actually recommend doing that for your end screen. But because this is such a short video, I've plugged an actual paid product. They said, you know, if you want the high-quality, learn more about this in further detail. The most up-to-date tutorial, just want to check it out. With the full course link in the description, just a real quick call to action. Hopefully we'll get some people to convert on it because I have in the past using this former full promoting a course with a YouTube show. So we now can actually go ahead and export this video. I'm going to click X on my keyboard to get these little brackets to select the region that actually want to export on my timeline. Now before I do any final exporting, I just want to add some audio effects to this particular video. I want to head over to audio channel one here, and I just want to add a little bit of EQ and compression. So I'm gonna go to amplify just to boost the audio attached just by maybe three dB. I'm going to add some compression. Use Dynamics, and we will use the preset soft compression and go to limit there as well. So we limit it at minus one. And then we will also add just a little bit of EQ. So we're gonna go to the EQ parametric equalizer double-tap, and we will just add a little pass here to remove any rumble from the low end of my voice. Now, obviously, depending what microphone you're using, what equipment you're using, this will be different to what I've just done. These are the presets I use on all of my equipment week in and week out when I'm creating videos. So that will just sort of ensure that the audio quality is as nice as possible. You can see sort of minus 3 region. It's not peaking at all. It's going make a little bit louder so it pops when people are actually watching it. So now the audio is fine, the video is fine. We've checked that. We can now go ahead and export this video. So we're going to go down to File Export Media. And then here we are going to make sure we're happy with the output name. Now what I recommend doing is when you're uploading any type of YouTube video, make sure you name the file, the export file, pretty similar to what you're actually going to upload the video as well. It helps for organization, but It's rumored that it actually helps for keyword optimization. If you sort of put stuff like both IC50 five product review, and all these different types of keywords. Iphone product review, whatever it is you're doing. If you put those in the file, it kind of helps with the metadata are apparently, and YouTube can place it a little bit better within the algorithm because it's got a little bit more information about what the file actually is, the no real science to whether this is true. But for my testing, I do think it does make a little bit of a difference. So I like to make sure that I have relevant keywords and key tags in this actual title. So you just click on your output name and you can rename it down here. Also make sure that you change the file destination. So we're gonna go to YouTube March 2021 shots. And then we're gonna go to our project folder and make sure that we export the file into the same folder. Now I like to make sure that I explore all of my finished videos into the same project file. So that means if at any point in the future I need to reference any raw footage or actually reference anything from the final export to save me time, everything is located in the exact same folder. And I'm going to be able to do that way easier than saving my videos in a separate location as two are actually edited them. This is something that I learned after making almost 250 YouTube videos are used to export my videos to a separate part of my hard-drive like YouTube video exports. And then I would have my project files located elsewhere. But it meant my organization was all over the place. So I like to keep everything in the same place. Want streamlined workflow as we've discussed throughout this entire class. So we're going to save it here. Just simply click Save, That's the same destination. Gotta make sure I have it, render it, render at maximum depth to get it at the highest quality. And then here I'd like to export my YouTube videos at a bit rate. And if 30, I've kinda find it's a happy medium. There is a section on YouTube that tells you what the ideal render bit rate is for whatever resolution you out, whether that be 10 ADP, for K, I do everything 30, whether it be 10 ADP or whether it is for k, because I find this kind of a happy medium between compression on the actual footage and also file size. Because the higher bit rate, for example, if we increase this to like 90, you can see the file size increases. If we decrease that back to 30, you can see the file size almost hearts. And if you dealing with for K, for each like I am on normal YouTube videos, this can really kill the amount of space I have on my hard drive. But it's up to you whether you want to go for a high bit rate or a low bit rate, that is your decision. I like to go for 30, so I am going to choose that. And we can proceed with the export, gonna make sure we select use maximum render quality as well to ensure everything is perfect. And then all you just need to do is click Export. 8. Uploading a YouTube Short: So now the video file has successfully been exploited and it's now time to go about uploading this onto my channel. Now the way you upload a YouTube short right now is exactly the same as uploading a regular YouTube videos. So all we need to do is we just need to go to our YouTube Analytics Studio and just start uploading a video. So we'll click Create, upload videos, and we will go to my folder and we will get the footage from the file. So we will find our export which is over here. Usb modes has tech shop. We will drag and drop that into our upload. And now we can go about actually filling out our video information. Now I'm going to start with my keywords. Now I'm going to cheat a little bit here, and I'm just going to copy and paste all of the exact same keywords that I use for this particular video that obviously we are promoting. So I'm going to go to the details, just head on down to the keyword section. Now I'm just going to copy and paste all of these keywords out into the tags are ready because it's proven that these keywords are working perfectly fine because the video is performed so well. I don't really need to change them. I'm already ranking for these keywords in the search to just make sense to exact same ones because I can't really figure out anything else that I need to say within these keywords because they're already doing the job for me. Now you can see YouTube has now just decided what the thumbnail is going to be for our YouTube. Sure. Now unfortunately, has chosen a second of a video that me personally, I would not have chosen. You've got the Saudi USB and being plugged into the actual pedal and it says, Don't forget to download the USB driver. Once again, this isn't to relevance of what the actual EM shot should have been that I wanted it to be, but there's nothing I can do about it. Yes, I can add a custom thumbnail here, which will change how it's displayed on my actual YouTube channel. But on the YouTube shore, this is what will be chosen, which isn't the best. But I'm just going to roll with it now on the topic of thumbnails, although you can't decide what the actual short shelf thumbnail is at the moment. Hopefully YouTube changed this in the future because it's kinda pivotal in making a video perform well. You can actually upload a custom thumbnail that will be displayed on your actual channels. So if you actually go over to your main channel, you can determine what the thumbnail will actually be on here. So you can see this is a YouTube short, but it has a really beautiful thumbnail, like it's a normal YouTube video, so it blends in nicely to all of my other videos. And this right here is a YouTube short that's performed particularly well on my channel. And that too has got a custom thumbnail. And then obviously it's a YouTube short. So this is the way to keep your channel looking nice and professional and tidy. Want that me personally idea of a bit obsessed with these thumbnails looking as clean as possible. So what you may want to do is actually create a custom thumbnail inside of Photoshop and just drag it into here like you would on a regular YouTube video. Now if you are part of the YouTube Partner Program, you can't turn monetization too unfair YouTube shorts, but there will be no ads played at the moment inside of the short shelf, so you won't get any monetized views. Their YouTube are RTD be changing this in the future. But if somebody watches your video like a regular video here, so just click on it and there's a high chance that an ad will be played at the start of this video, just like a regular YouTube video. So that does count as a monetize view on your channel. So you may, it'll turn it on because, and believe it or not, most of the views for this video actually came from, I think people watching it like a regular YouTube video, as opposed to using the short shelf, then obviously you move on to choosing your ads suitability. If the video contains anything offensive or inappropriate, you would disclose it here to YouTube. And then finally, you can go through to your final checks. Now I'm not going to add any video elements because personally I don't really see the point in doing it to YouTube short. They don't show up anyways. So there's no purpose for me to do that in this video. Obviously, I could theoretically add a card for this video I'm promoting here. But I don't really see the point in doing that. I don't think it's going to add any benefit to getting more views as opposed to people just using the link in the description. So a click-through. And we're happy with all of the checks. And we can click next and go through to the visibility. Now here I'm just going to select, Save As, and I will upload it at a later date when it crops up in my upload schedule. Now something that you can do to optimize your video further in the actual title is add hashtags, shorts to your YouTube short. This helps YouTube apparently organize it slightly better within the algorithm. Now people have done tests and it doesn't make too much of a difference if you include it or don't include it. But YouTube inside of that upload recommendations do say you should use this hashtag because it will potentially increase your chances of the video appearing on the short shelf. And in every single YouTube short I've ever uploaded, I have used hashtag, shorts, title, and all of them have appeared on the short shelf at some point. So it's definitely worth doing. And I also think it's useful for your audience to know whether it's a short or not when they're clicking on it just makes things look a little bit tidyr on your actual channel. 9. More Skillshare Classes Coming!: Now if you want to learn more about growing your YouTube channel and creating YouTube videos, make sure you're following me here on Skillshare so you can catch my future classes as soon as I release them. And if you want to learn more about particular skills that we've used in this video, like video editing, creating YouTube thumbnails, and also growing your YouTube channel. Check out some of the classes I have already released on my page. But if you enjoyed this class, I would highly appreciate it if you were to give it a review and don't forget to do the class project down below. So you can be a part of the community. But as always, I'd been BAM Rollins. Thank you so much for watching and I will see you in the next well.