How to Write PERFECT YouTube Video Scripts! (That Grow Your Channel)

1. Introduction: In this class, I'm going to break down my entire workflow when creating and writing successful Youtube scripts for videos that get millions and millions of views across my various channels. I'm Ben Rowland and I have over 750,000 followers across social media and over 400 million video views across Youtube and Tiktok. And over the last year, I've perfected the art of crafting impactful content on the Internet. And I want to share some of the tips and tricks that I've learned along the way. Some of the huge mistakes that you should avoid. And also some advice for some smaller creators to ensure that they steer their channel in the right direction and they don't waste loads of time and don't achieve their goals. 2. Breaking Down my Successful Videos and Workflow: So there are two main ways that you can approach writing a script for a Youtube video. The first one is like an outlining method, and then the second one is literally writing it word for word. So you can just follow it almost like a teleprompter or just sort of read it off of your phone or as a voice over. All of these ways of writing a script will be dictated by the style of content that you make and also the style of video. So I'm going to break down both of them within this class and also how I use both of them in a bit of a variation in my content strategy, both from speed of turning around content if it needs to be turned around super quickly, and also an element of perfectionism within those videos. So this is my main Youtube channel right here, Ben Rowlands. As you can see, I do have some other channels. I do both long format and also short format content. And both do very, very well because it's the right age groups that want that type of content. Now, on this channel in particular, I used to, back in the day, script all of my videos word for word. Literally word for word, and then I would read it in the video. Now this was for two reasons. Firstly, I was sort of hyper obsessed with having the audience retention on the video as best as possible. I was going through a phase of trying to figure out how to make the videos as watchable for as long as possible. And the only way I felt that I could do that predictably was by having the scripts word for word, So that in that way that the degrees of variety is that right? Yeah. Basically, the degrees of variables were always consistent. There was a script there, so everything I was saying had intent behind it rather than me rambling a little bit like I am right now. And the reason why I was so obsessed with audience watch retention is because I believed at that time that was one of the most important metrics for the videos to be pushed out and go viral element of that was true, but it was also a combination of click through it as well. So were times together that resulted in that. And sometimes videos with incredible watch attention didn't do anything because the click through it wasn't good enough and all that type of stuff. So some of my older videos, if you sought by old dust, this is really way back in the day. Some of my super old videos on here such as this, like gaming PC, build, all that type of stuff, word for word, scripted. Some of these videos did. All right. You know, like 300,000 views, 200,000 views, 100,000 views, that type of stuff. Not bad for the Christ, like 8,000 subscribers when these went live. And it's tech, so tech has a short shelf life of content. So you know, after six months to year it's relevant. Anyway, so these videos did well when they were scripted word for word, But there was a huge problem when it comes to these word for word videos. And that was almost the scalability of the content. Now I'm dyslexic, so I hate typing, I hate, I hate writing things. It takes me a really long time. So a lot of my workflow, I was literally spending like 8 hours, 10 hours sitting for a whole day, writing a Youtube script for a four minute long video. So it meant the amount of content I could create within a week was heavily capped off by, I'm not like I'm not articulate or anything, I'm a very intelligent young man, but it's my ability to type it out in a quick manner and also my interest in doing it as well. You know, it was really boring. So eventually I sort of came up with a hybrid approach that was scripted videos with a great structure but also with a little bit of a loose outline. Because I'm very confident on the camera, I can just talk about anything as long as I've researched it beforehand. Obviously, just be basically being an expert in my topic. I can talk about pretty much anything and create a very impactful educational video around that, as long as I have a structure that I can follow with that outlining method that I really like to do. And then there's elements within that outlining method that does have sections that are scripted word for word, because then that way it gives it a really strict structure. So you've got a great flow of a video going like, hey, welcome back to the video. I'm going to be talking about this microphone right here. This microphone, it's, it's got bluetooth. It's got this cool dial on it that lets you adjust the volume. It, you can connect it to an app. You can do all these things I know about the microphone. So for me to sit there and write a paragraph about each of these features is just a waste of my time, rather than me just hopping on the camera and enthusing about how cool these features are on the microphone. But then there might be sections within that same video where we'll have a transition point where I'll script that word for word to take the story in a different direction. So it be like now I'm going to show you how we're going to set up this microphone. Boom. Now we're going to go into a completely voice over section that's scripted, word for word. So then I don't miss a complete setting on this microphone because it's really important this section and we're going to go talk you through absolutely everything. So it's now this hybrid approach where elements of the video are scripted word for word, and other elements are just bullet point outline, meaning what I'm talking about type thing. And that will evolve over time for you when you become better on the camera. If you're only just starting out on Youtube, you're going to be dreadful on the camera. Well, that's a bit harsh. I wasn't dreadful on the camera. I just talked quite slowly, like if you look at some of my old music videos back on my music channel. Let's have a little gander at these. So, if you go on my old first ever Youtube channel, I was like 18. No, no, I wasn't 18. That's a lie. I was it was about 20 years old when I did this channel. So some of my really old videos, this is my first one here. I'm 19 in this video, so Oh, no. Yeah, that's right. So in this video here, I'm talking super duper slow, like check out this kid, just something. Talking Super slow, super duper, quiet. So, you know, obviously having a very strict structure to your video when you have zero confidence is huge also as well. I had great hair back then. It was great hair is that was my rock star hair. So with that sort of established, just understanding the slight difference between word for word and thing, I want to go into some examples of scripts that I've written for some very successful videos before. I then take you through the process of writing one from scratch and what I do immensely with that. So right here, this is my dashboard on notion that I use for basically running my entire online Youtube business. This is fantastic. It's free. I share this with my editors and none of us are paying. It's like how are these guys making money made? I think it's a 85 part a month anyway for some extra features. But the free plan, let's share with like five people. So that's all I need for some of my key guys that I want them to see what we're up to the rest of the editors. I'll just export this out as a PDF and then they'll get it as whatever. But this right here is some examples of some scripts that we've written and so on. If you actually want to see me break down this notion, a dashboard as well, I actually have a class where I'll show you how to build it and stuff like that, so, so go watch that. But basically it's split up into batches. So batch one week one of 2022, week two of 2022, man, we've been using this long time, sorry. Is 2023 actually end of 2022, week one of 2023, week two of 2023, et cetera. So each week is segregated into a batch, batch 123, blah, blah, blah, blah, all the way up to batch, we're usually 50 51. Because we wrap up towards the end of the year, we don't do the full 52 weeks in year. People need time off and then everything split off into like Monday, Tuesday, Wednesday, Saturday, and then which editor it's allocated to, whether they're being paid, whether they've been requested to edit it, you know, whether whatever they've missed it, they were late, et cetera. So this is all cool stuff. We've got this for short, long plays, and there's a dashboard for each channel. Now inside of each of these little video title documents is basically a script. So inside of here, we then have the full script and plan for that video. This was a very complex video. This is an example, again, I did script this word for word. So this was an example of a building like a, an audacious gaming set up for Minecraft. So it has all of the voice over sections and it's all split up into different categories. So we've got the basic room, the plan painting of the room, and boxing of the different products, building the gaming set up. Something is missing, that's a transition section. Gaming set up 2.0 this is the second section and so on. So we've got all of it outlined. This was sort of one that was a mix between heavily scripted, outlined and also log shots of me building it. So it's a cocktail of all sorts of different Youtube styles in one video. And then we have key things highlighted in orange, which are lines that I'm going to address to the camera. So if I was doing the voiceover guide, you know, this is a Minecraft set, blah, blah, blah, blah, blah. The line then in orange, I'm going to go and I'm going to say this line direct to the camera, so it looks really cool. So the lines in orange were just lines that I would address to the camera. So this is the room that we've got to work with right now, but it's nothing special. Address that to the camera. Then go back to the voice over the white walls, make this room feel rather stark. And then back to this one. And although the music tech is really cool, something, I then address it to the camera. So that's just a little organization thing that I'll show you later on some other videos as well. This is one that I'm going to break down. In particular, this little review video. Some more videos here that are all scripted, word for word. You can see here everything again, introduction. Then we've got the different phases the videos are going to go through. Each thing is written word for word. You can see a lot of research going into each of these videos, but one that I want to break down in particular is this nice and simple product review video for a Playstation controller. So if you just head over to my channel show, which video this is, it did, all right. It did like 50, 60,000 views, something like that year. Not too bad. It wasn't too bad because, well, at the time some other channels got this product before me from Sony. So, you know, I was, I was losing from the off, but we did. Okay. So this is just a typical product review video of a Playstation controller. So this has a lot of elements that are very useful for when writing a Youtube script. Which is obviously things such as product stats, the structure of a product review, testing it over a variety of different weeks and boxing, the product, setting it up, software tips, et cetera. So this is a prime example of how to build a brilliant Youtube video and one that did pretty well. So if we go ahead and take a look at this script right here. Firstly, we've got this to do list that I'll get to in the minute because that's confusing. But firstly, let's address the section breakdown. So we've got the introduction. Now when it comes to your Youtube introduction, you want this to be super simple, super duper short where everybody goes wrong with a Youtube video is. And I did this on my good old music channel when I had my epic hair, it'd be like, hey what's? Welcome back to another video. I'm Ben Rowlands and in this video, I upload three videos every single week. We do tutorials, we do product reviews, software tips and tricks. If that's what you're like, be sure to subscribe, you waste around 30 seconds just banging on about who you are. And the brutality is, no one cares who you are until they've watched like 1015 videos and go, this guy's cool, I'm going to subscribe. He's provided a lot of value. So when you're doing your Youtube video, you want to get straight to the point about what the video is about. So for example, with this video, we bought the new PS four controller. Ps five controller, sorry. So it's like I bought the new PS five Pro controller, the Playstation Edge, designed by Sony to compete with the Xbox Series Elite Two. There we have already established what this video is about and why does this product exist. You go, okay, cool. It's going to compete with X Box X Box versus Playstation. Or it's always a controversial thing, whatever. And it costs a whopping $200 So there you got that thing of like, oh wow, that's bloody expensive. It better be good. I'll watch the video, see if it's good, 'cause I'm not buying that until someone tells me if it's good or not, because that's a lot of money. Then you go jammed back with loads of cool features. And it's also missing some too. So there they're going, oh my God, for $200 It's got loads of features, but it's missing features as well. What idiot is gonna buy this? So they watch the video and then they go, actually, maybe not missing that much, I'll buy it. So you're setting up that jeopardy within that intro there straight away. And then boom, you know, and then we just sort of wrap it up so it transitions nicely. And will that stop it from being one of the coolest Playstation accessories ever made? You know, the fact that it's missing something, is that going to stop it from being so good and wasted potential? Then we're straight into the video. There's no, hey guys, welcome back to another video, Ben Rowland's here, blah, blah, blah, blah. They don't care. So then we go straight in also as well. We don't have a stupid introduction. I did it as well on my old music channel. I used to have a little intro thing. We'd go ahead and we do the intro. Hey, what's up? Welcome back. Blah, blah, blah, blah, blah. I've got really good hair and I'm Ben Rowlands. And then we would hit it like how many seconds we're waiting here? 20 seconds, 30 seconds, boom. 20 seconds wasted. And then now we've got this ridiculous intro thing, like we're a TV program on the BBC or whatever. Absolutely Waste time wasting your time when you're editing, but also no one's bothered. So there we go. Every Tuesday, this like another whole 40 seconds sort of gone and then we're finally into the video. So cut that out. If you have an intro, drop it, I don't care how much time you spent making it or whether you paid someone on fiver to make it. It cost you $100 Drop it out, nobody wants to see it. Because look, look at how this just flows. I bought the new PS five pro Controller. Cool. Transition, cool. Whatever, super fast pace is it? Is it okay? Oh, $200 And then stop it from being, we're going straight into the review. Bang. Straight into the review video. Straight to it. After you got the intra out the way and we got that nice little hook to the point of explaining what the video is about. We then got into unboxing the product. Now this was a product review video, so I wanted to document my process with the product over the space of around a week of it coming out. So we unbox it, sort of first impressions. This is a nice little relax, sort of unboxing in the actual video, sort of live reaction and then we go straight into a voice over section. This is all, again, scripted, word for word, that way we don't miss anything within the unboxing of the product. And also we're very specific with what's included, the different features such as the six thumbstick options. There's two high domes, two low domes. Also the length of the cables, 2.8 meters. This just gives you that opportunity to make sure you get all of this perfectly. You could also do this as an outline, which I do now because I'm just much better on the camera. So even though this was only like eight months ago, I'll just bang this out without needing wood. Wood. Then we go into the design. We're going to talk about the design of the controller. What are the unique features of it, how it matches and sort of looks compared to some older controllers, a pretty boring stuff really, but relevant to somebody that's purchasing it. So this could be if it was a car review for example, people would want to know about the design of the new portion 911 T three compared to the old shape of the portion 911 GT three. And how you got these new optional extras that make the front wing look a little bit different. And you got this carbon fiber add on, whereas last year the carbon fiber came on as a stock. It's now an optional extra. Different things like that. You see my point. So it's like, it's like the design of the product, a controller is pretty boring to talk about the design of. You can take these things off, it's got triggers, et cetera. But like for a car for example, you could talk about what things are optional extras. What are stock on the car compared to previous years? What new color options does it come in? If it's like dress for example, this is the new beautiful dress that the girls can buy. It comes in these sizes. It's got these extra features. It's got this stretchy thing on the side, that's a new thing that I've never seen before. All them types of things is what you talk about. Then from there, you've sort of set the expectations of why this controller is a little bit different with its design. Now we're getting into sort of the first impression. So this is just a typical gaming section, so a typical sort of gaming section where I sort of sit and play with the controller and just sort of show the different things the triggers can do, the different things the paddles can do, et cetera. And then we talk about all the different thumbsticks, switching them in and out, what that means for the controller. How is that different to the Xbox controller, all these things. Because everyone knows how the Xbox controller, even if they don't have an X box, they know about the Xbox controller because it's so iconic. This pro controller X box has had for years. So being able to just constantly compare it to a reference point that they're aware of works very, very well. Then after that, you got paddles, triggers, thumbsticks, and then finally creating profiles. So all of these sections have been word for word scripted, whether that be a voice over or me just talking directly to the camera like this. The final section is an example of an outline section, which is my new preferred way of using a script and making a Youtube video. So this is the section here about how to create a profile. So this is a completely unscripted section, and it's just a simple tutorial, because one, it was the most time efficient way of filming this section. Because sitting there writing this out word for word would have just been ridiculously inefficient. And we just basically bang this out with the green screen on switching between the different angles, like I am right now on Stream Labs, which is the software that we use, so we're just switching out those angles. Bang this out like 10 minutes. Then we can condense that down like a two minute, three minute section within the videos. That's your typical sort of tutorial relaxed way of presenting. Just talking through some different features and settings on the controller. Then straight back to the wrap up and conclusion after using it for a week or so, how it compares to some of the other Sony products that the have released in the last 12 months and so on. And then video is finished. Now one key thing you may notice in this entire script, if you take the time to actually plan out each section of the video one, it obviously flows and is more cohesive. It actually goes in a direction of intention. But also you can use each of these different sections and parts as Youtube chapters, which I personally believe helps the video perform a little bit better. I'm not going to say with SEO because that's one of the most over used terms on Youtube. Ram it with keywords, but I think it just helps tick another box on the video for Youtube by the guard. This is being well optimized so it'll provide the viewer with a better experience than not having any Youtube chapters. So for example, you can see in the description, the product description of this video, we've got each of the time stamps, the Youtube chapters that it's known as in conjunction with each section on this script, creating profiles, X box, thumbstick triggers, you can see here, you know, box triggers creating profiles, thumbsticks, et cetera. All of that is perfect and just makes the viewers experience a little bit better in terms of having the chapters. And also I think it helps with Google search. If you go on like Google and you type in your Playstation Edge controller thumbsticks, it can timestamp that as a potential search result for people looking for that. Or how to create profiles with the Playstation Edge that would come up timestamped on Google search or on Youtube for example. So it just helps a little bit. 3. Huge Mistakes with YouTube Videos: So now we're going to move on and start with the process of writing a Youtube script. First, we're going to actually decide what video is worthy of writing a script. For a lot of the time, I think people make content on Youtube and they just fail. Just fail a little bit to do a bit of pre market research to see whether somebody actually cares about that video idea or whether people are watching that topic, then that way you maximize your time output. I was a victim of this on my music channel, so on my music channel I made over 255 videos in literally the space for like a year and a half. I just cranked it out, was doing like a ridiculous amount of content. I was just pound it out. But on this channel, there was a phase where I was just making videos. Not for the sake of making videos, but just I thought it was a good idea or there are people who love that tip or trick. I'll make a video on that. But not necessarily the market was big enough to warrant a dedicated video on that. So the problem with this music channel was when I say I have a music channel, people think it's one where it's like our Guitar tutorials that's a huge market. Like Guitar Tutorials is a big market, but it's a very saturated market and it has a lot of established channels and businesses already doing that space. So it didn't need another one of those to enter the arena. They didn't need a Ben Rowlands to rack up to do more guitar tutorials that already exist. Like literally like, let's just go on Youtube here and type in guitar, right? And you're on guitar, look at the bunch of things that you have already on here from mega channels like even just like guitar tips, you've got guitar tips. So many people like ten things to do, you know you could do on a guitar. Ten things I wish I knew as a guitarist. And Paul Davis is Beast. He's like the Beast of the space. But anyways, you've got all the 12 tips I wish new be all of these people making the exact same video. You know, you've got things like Martin Music. He's been doing it for like 15 years since like Youtube was born. This guy's been on here making content. So I understood me as a 1920 year old. I didn't have the authority in order to pierce that market. Even though I, I'm better guitarist than Martin. Music. Sorry, man. I am a better guitarist, man. Love you videos. But even though I'm a better guitarist than some of these Youtubers, I didn't have, you know, the maturity where someone I'm going to listen to that kid do some things on there or whatever. So instead I decided to go for a much smaller niche which was these loop pedals, which was something that not many people can do. It's basically your edge shearing uses a loop pedal, but not to the degree where I was using the loop pedal. So like with these loops stations, you basically can record different elements of a track, like a guitar riff, some drum beats, whatever. And then layer the song up bit by bit live. And then I could sound like Enter Sandman by Metallica. The entire band just as one dude. So like a five piece band, just one kid with electro guitarans and drum pads. So that's what I was doing and it was incredibly unique 'cause I was using it to such a high degree that no one else does. So I could make tutorials about how I was doing that and the different software that I was using, the different settings or different things, because I knew these products inside out more than the bloody salesmen at Boss and Rowland that I used to deal with when we used to try and work with them on this channel. So because I had that unique knowledge of obsession and that was my skill set at 19.20 that's what I did this channel about. With that came a smaller market. It wasn't huge like the guitar market. It was a tiny little thing of like little geeky people in the bedrooms. No disrespect. Basically, geeky people like me in the bedroom or whatever, making music, et cetera, on their own with these petals, which means you're not gonna get millions and millions of views on the content. Doesn't mean it can't be a profitable channel though. Like it makes zero money off of a sense because it don't get enough use. But the business built behind it with the online courses. Excellent. It's not bad at all. It's a little biscuit. In the grand scheme of the business. You've got all these little biscuits. Little biscuits. And then the biscuits might become, transpire, to a big cake eventually or whatever. And then that's the main cash cave of the business. Bet all these little little things cucking away in the kitchen that do the job. So that is what I learned from the music channel was there were some videos that I made was just a complete waste of time because just the market wasn't big enough. Like some of these here, like your best accessories for your Loop pedal 16,000 views. Not really worth my time doing that. It didn't sell any online courses, it didn't really sell any stuff on Amazon. Wasted time. It was just a points pointless day. Things things like this were worthy though. You know, 60, 70,000 views in the space of two years. Those also heavily promoted my online courses, so that resulted in sales on there. Same as well, like these little things like how to set up a foot switch. Again, very broad tutorial like that's the first thing somebody would want to set up with one of these pedals so they can use it easier with extra extra buttons. Lots of views on there, scroll down, things like this, like 3,000 views, getting started on that pedal. 2000 views. How to set up a thing with that pedal 2000 views in three years. How to set up these Midi settings on these petals. Complete waste of time making those videos. And that's because of the lack of research of how big is that market of people that are going to watch it. So what you want to do is you want to sit down and first you want to be brutal and go, how big is the market of content that I'm making in? So when I make videos on my tech channel, it takes the exact same amount of effort as it would to do like a music tutorial or like a music, a complex music product review. But the music product review will only get 30,000 views in two to three years because it's super slow. Not many people are that interested in a little guitar amplifier or whatever. Whereas me reviewing some Xbox controller or a bunch of X box accessories that could get 2 million views in literally the space of 89 months. Which is what they do on a long play as well. So it's being clever with the time allocation going right. This is a much more profitable task, making these videos rather than these videos. I enjoy making both the same. I like box, I like Playstation, I like guitar, but I have to be like, right. Well, this makes the most logical sense and it'll allow me to achieve more within my life by making these styles of videos instead of messing about doing some guitar reviews. And unless you have like a clear plan of how you're going to monetize the views, it's fine making videos in a small niche as long as there's a business plan behind how you're going to monetize them. So although I get millions and millions of views on tech, it's harder to monetize those with products and things on the back end because of the age of the audience. They're like 13141618 year old. They don't have disposable income to go buy one of Ben's, your digital products or something like that. We have like $105 wallpaper pack, but even that, they're like $5 for a wallpaper pack. Woah, that's ridiculous. So you can't monetize them in the same way that you can an older audience. Like the music people spending $6,007 or whatever on a course, even though only gets a few thousand views of video, you can sell some courses off of the back of it enhances their lives and makes things much easier for them when using the products. So it's a slight trade off with the two. Another great example is our media channel, Ben Rollins Media. Literally, that channel has like 4,000 views in total. It's made us like over $5,000 just in the space of a few months because it has proper products behind it that you can send traffic to, for people to sign up to, you get commission on it, whatever is going down. So it's not the fact that you have to get millions of views in order to be worth it, but it's an element you need to consider. And also the way you frame a video is huge off the back of it. 4. Finding Video Ideas and Researching Your Topic: What we're going to do is we're going to take a look at, we're going to do a text script that I'm going to do here. Looking back at some of my own videos we just searched by most popular, 2 million, 1.5 million, whatever. There's this video in particular that really stands out to me. That is here ten things to do when you get a new Xbox 1 million views in nine months, and it's 6.5 minutes long. Now the reason why I love this video, it's an evergreen topic within the tech space. Tech is inherently evergreen because there's new products coming out all of the time. There's new X box updates, there's new, you know, whatever coming out. New iphone every year. New Mac buck out bloody every six months, so all the time. So you make videos and product reviews on tech that get lots of views and then they are irrelevant after a month or two completely flat line and you're on this hamster wheel of constantly recreating that content unless you frame the content more cleverly. So this video right here is just a standard X box tips and tricks video, but it's targeted at somebody who gets an X box at the start, their first ever X box, and what do they want to do with it. So they'd have no idea about all the different settings it can do, how to get the most out of it. So it has huge evergreen potential because the typical lifespan of an X Box generation and a Playstation generation is around six years, seven years before they release a brand new console. That means the one is out of date. So this video is a prime example of a nice evergreen topic that brings in consistent views around three to 4,000 views every 48 hours. This takes away all year round at, and it's resulted in over 1 million views in that nine month period. So this tells me right here, this is a video worth creating again, but maybe on a Playstation or Nintendo product, for example. Because of how well it's done, this is a huge thing to take away from all of my discussions here. So when you're researching the topic that you want to write about, you want to see how a video has performed in different time spans across Youtube. So we're going to take this video idea, ten things to do when you get a new Xbox and we're actually going to do it on a Playstation. We're going to do ten things to do when you get a new Playstation and we're going to release it at the same time of year around Christmas period when people are getting new consoles, getting excited about getting a console maybe for Christmas. And what are they going to do on Christmas Day when they set it up, that type of thing? And what they're going to do after that point as well. So we'll go ahead and you'll type that into Youtube. Your video idea. So our video idea is ten things to do when you get a new Playstation, we're going to type that into Youtube and see what comes up. You can obviously see I come up, I come up here already and one of my own videos comes up here already. But what you can see here is the first thing to do when you get a Brand UPS five made by Wolf Deen 1 million views in two years already. Our video on the Xbox did better. It got 1 million views in nine months. So there's something we did slightly differently about this video that meant it performed better than Wolf Deen's did. Maybe that was the length, maybe his was too long, maybe ours was much more concise and to the point. So it had a better watch attention, who knows. So if we then click ahead and go into this dude's video here, the next thing you want to check is how big is the channel that you're currently researching? So you're researching the video that you want to create. You're now seeing how many views on average does that video get across Youtube? But you then want to cross reference how big is that channel that got those views? There's no point looking at like a mega Mr. style channel. Or some guy with 10 million, 8 million, 50 million subways and going, oh, I'll do a video just like that one 'cause that got 3 million views. Because the reason why it got 3 million views is because of their super loyal audience that just watched it anyways, because it doesn't really mean that it was a good or bad video or not. It just got loads of views because they've got so many returning viewers on the channel that love the content. Whereas when you're researching little outlying ideas that are worth writing about, you'll see, oh, wow, this channel got 3 million views on this video and he only has 30,000 subscribers. So that means there's something special about this topic that we definitely need to make a video on myself because that is an outlier. That's very interesting. So with Wolf Den here, this guy's a large channel. He has 850,000 subbis. But he uploaded this video two years ago. So you could maybe say he had half, 1 million would be a fair estimate around that point. So similar sized channel to me right now. So it means, okay, that video might do all right if I make one as well with my own tips and tricks on what to do when you first get a Playstation. Well then take a look at some of the other search results. So again, we've got another one here, ten things to do. You didn't know the PS four could do slightly different variation, but this got 800,000 views in a year. But gamer ranks is a mega channel 8 million Subi You go well, that didn't actually do very well, so underperformed for them, so maybe that's not something worth doing. Reason could be the S four is an old console, now we're onto the PS five. So yes, a lot of people have a PS four still because maybe don't have the money for a PS five, but they maybe don't really care because it's an old Is tech. So it might have been better if they'd done ten things you didn't know the PS five could do, might have been a bit more relevant. Another one here, 3 million views in two years. This dude, I think a big channel as well. Yes, 755,000 subscribers. So again, maybe had half 1,000,002 years ago. 400,002 years ago. This video clearly did well. Some tips and tricks again that you didn't really know about the PS five. This time he's done 25, which is quite excessive. He could have broke that down into a few videos probably. But this is all the research you do. You go ahead watch some other people's videos. See how they structured it. You watch it. And I wouldn't structure it like that. That seemed a bit overwhelming. There was 25 tips. Way too many tips in 10 minutes. You know, I got bored this here. Your 50 tips in bloody 20 minutes. That's way too many tips. That will split that into three videos instead of just one. Like there's all this dude got 1.2 million on this thing. Great amount of tips. You probably could have split that into three videos and got 1.2 million views three times. You know, made three times the amount of money, rather than just making one video on this type of thing. You're saying again here, this spawn point guy, 30 S five features, you need to know half 1 million, he has about half 1 million Sb, so he's a similar sized channel to me, a half 1,000,007 months. That's not bad. Again, it's all this research where you're just seen, how did people package their video, how did it perform in relation to the size of their channel? And is there anything of interest here that you could follow upon yourself? Okay, so I've found an example of what I'm talking about, where you have a small channel with a huge amount of views. So right here we found this video here at 20 Oresme S Five secrets by a channel with only 45,000 subscribers. And this video has achieved 4 million views. So this is a prime example of a video that clearly works if you've got a smaller channel that's packaged correctly and it's going to get a great amount of views. It hasn't got 4 million views because the channel has 800,000 subscribers or 1 million, 23 million subscribers. It's clearly got 4 million views because there's something special about it. And there's demand behind the viewership for that type of content supply. Demand, there clearly is a demand for this topic. This guy's delivered on that demand. And obviously it's got the amount of views that it has. So all of the different indicators that we've just researched is telling me that the ten things to do when you get a new Playstation is a good video to make. However, there might be a slight switch that we might make to the title based off of some information that we found here, which is secrets. So for example, we might maybe say ten things to do when you get a new Playstation. Or in the future I could make a follow up video that might be ten Playstation secrets. You need to know for your first place ion something that was rubbish. But what we've learned there from that research is there's one style of video we can make which is basically ten tips for your new console. And then there's a second video that we can make which are ten secrets that you didn't know about your console. There's two framings of this here. Whether we make that one video or whether we make that two separate videos that link together. And we can sort of cross promote them like check out this video at the end with the end card element. That little five, 10 minutes of research has basically kicked up that new idea that actually we've got two videos that we could make here and I recommend that you do this process. Every time you make a Youtube video, there's video ideas that we come up with. And then we'll go ahead onto Youtube to see if anybody has done it already or if they have done it already. How did it do? Did it completely flop? Did it overperform? Did it do average? Did it do average? Because they did a lazy job on it and you thought, well, well that's why they did average because they didn't put that effort in to make it happen. So it's all this research to see whether it's worth doing something because there's video ideas we come up with regard to genius idea, I'm going to do that, that's so, so, so clever. Then you go and research it. Actually, yeah, we can't package it. Right. It's a bit of a rubbish idea. It's can, there's even videos that we've filmed before or started filming before that I have in a hard drive that have never seen the light of day or have been edited and have never seen the light of day. Because we then eventually realized that we couldn't quite package it in a way that would pop off and it would actually damage the channel if we uploaded it, because we'd lose momentum on our long plays and it just wasn't worth the risk of that content. This same technique is also essential if you're literally just starting on Youtube. If you're watching this and you have like a like 40 subi or 100 subbis or something, do this to research and understand whether you're making the videos in the right niche for where you want to take your channel in the future. Because you could end up like sinking hundreds and hundreds of videos. Make hundreds of videos in a niche that just isn't profitable. Bit like my music channel, like I could have made hundreds of videos there. And if I had never made online courses or came up with a way to monetize it off of Youtube, I'd have just completely wasted my time, an effort. And it had just been depressing. And I've hated Youtube, I've hated music. I've hated everything. So you need to be able to do this to understand the direction you want to take a channel in. Anyway, so it's great for just scripting out a Youtube video, but also branding and understanding what niche of content you want to create and whether it's profitable niche, or whether you should maybe going a different direction, that might be a little bit more worthy of your efforts. 5. Writing a Script: Writing this brand new script to make things nice and easy and pretty simple. We're going to follow the same structure and outline that we did with my video last year. That obviously got over 1 million views, the X box tips video, because there's clearly a formula and recipe there that's working. So why change it? Yeah, why change it too much? Now the way that we're going to do this is I've got the document here for the X box video. As you can see, it was a pretty simple, listical video, if that's what you want to label it as, had an introduction. And then it just literally went through points one all the way through to ten, which is a pretty standard Youtube structure format. When it comes to these tips and tricks video, which makes it a nice simple one for me to show you how to go about writing the script and also my approach to researching the different elements in it. If I was going to take you on behind the scenes, on like one of my most storytelling videos with tech that might be a little bit lengthier to explain and would need a specific actual course behind it with the whole filming process and everything, but just in isolation as a single task, this is a nice easy place to start and it gets you sort of understanding things. So we're going to take the exact same premise of this video. We're even going to copy and paste this intro. We're going to start a brand new document right here on ten things you do when you get a new Playstation. So we're going to start off with an introduction and as I said, we're going to copy paste that exact same intro here, but we're going to change it obviously to be, these are ten Playstation features that you need to know when setting up your new console if you're just about to finally got yourself a new generation console such as a Playstation five, these typing tricks will help you get the most out of your latest purchase. That done there, we might potentially add another line here. Perfect. If you're upgrading from the S four or even an Xbox console a little bit here. But these tips and tricks are perfect if you're upgrading from a four or even an Xbox console to help you get the most out of your latest purchase. And that way sort of engaged both sides of the market. So a little tweak there. Two hour introduction compared to last year, but that should be fine. So actually can see how short that intro is right there. It's literally just a paragraph. Could you even call that a paragraph? It's like two sentences. It's tiny chunk of text that's entering what the video is about. Then we're going to go into point number one. Just straight into the video. Now, right now, I don't know what point number one is, because we need to go ahead and actually research it. Well, of course I kind of know what it is because a bit of an expert on the topic. But I'm going to take you through the process of researching something if you had literally no idea where to start with things. So first things first, I would usually go to Google and I type in some, well, the name of my video title or things you need to know about your Playstation things you need to know you didn't know about your Playstation. And I'd start just reading lots of different articles that would come up. So ten things you should do first. This Christmas is great little article here by like a Playstation forum type thing. And I would not read it. I don't really care about reading it. I just want to see what they've talked about. So transferring data from the S four because you're just wasting time reading it like I noready know what they're talking about because I make box Playstation videos anyway, so it's just more a matter of just seeing what they talked about. So Astra's playroom, adding external storage drive, extended PS collection. We can't talk about that because that's actually been removed and deleted now. So that's out of date. So no point. A N in wish list. That's a bit of a weak 13d audiom. Whatever remote play. That's a good one to maybe talk about, just being your power setting. Yeah. Not a bad one. That could be your worst case. Yeah. Okay. So then what I would do is I would then make a rough list. So I'd go all the way down here and I'd just make a rough list. So bullet point list, we've got SSD upgrade. I'd actually do a different type of SSD upgrade than what they talked about so we can put hard drive and internal because again, there's been new features that have came out since then. What do we quite like remote play? Remote play is a good one that also ties into a new product that's coming out which is the portable product. New portable PS thing like the PS remote. So we'll talk about that there. Or potentially another product that I've talked about in the channel in the past, the logic G Cloud. So we'll put those in brackets as well. That could be a little solid one G cloud. Then we go back to this article. Just have a browser about pretty weak that just have fun with PS five. Pretty rubbish conclusion that of course you can have fun with it. It's a games console, three D audio, not the best. Okay, so then we've sort of got what we need from there. Transferring the data from the PS four to five, that's quite a good one actually. Data transfer. Now this little bullet point list might end up being 15, 20 tips. And then from there we'll condense it down to the ten most impactful ones that we actually want to put into our video. Next article. Here we've actually got the official Playstation Getting Started Guide, which is great. You know, this is quite a good point. The PS five console base, pretty simple tip, but it's something that not many people use. Console stand. Just remind them what it is that they should maybe use it. Not scratch the console, especially if there putting on the side that's not a bad one. This is pointless. Obviously we don't need to teach someone how to connect it to a display. Don't need to teach someone how to connect to the Internet. You don't need to teach someone how to update you to the thing or log into the Playstation account. This is all just standard. Is stuff on Playstation end. Got another article here which is same again, is seven things you should do first. Similar premise again, they talk about external hard drives transferring data as well. In fact, when we transfer data, we'll mention in here PS Cloud Save, which is huge, that's a huge feature. Ps plus Cloud save. Then we'll go back, have a little browse about games, a weak one. That's not a bad idea. I like that one actually, some of the UI setting. So we'll put game presets here, which was a new feature actually. Now a lot of these things, if I just sat here scrolling through my console, I'd know. But it's good to just, sometimes you read an article just to sort of prompt your mind and also to see how someone else has structured the information. So you can twist that around a little bit to be a little bit better remote play again. So you're starting to see some pretty stand ones. This is useful to do because you start to see some pretty generic tips and tricks that you know to avoid. There's some that will read in these articles that have been labored so many times. Ooh, turn on remote play that there might be ones that we don't even include in the video because it's just so generic then that way when someone watches my video, they'll go, oh, I never thought about that tip because it's something different. So this is all research to understand what other people have said before me, what was pretty good out of what they said, and also what was a common factor that was repeated too much. So I'm not just repeating the same garbage. I'm actually adding value and bringing something new into the marketplace to try and make the video perform a little bit better. So one that I actually want to add myself personally is hidden trophies. And tracking trophies as well. Tracking them, that's useful for collect collectors. And then as well, I want to show them some shortcuts for fast navigation, which is things that I use all the time and stuff that no one's mentioned in any articles, so cool. So that's pretty much all of our research done. I've gone ahead and added some more notes to save time so you didn't have to sit me, go through that. I sit, watch me go through all that. So I've basically gone ahead and I've got all these bullet points now, which gives me something to work from. I'm not just sat here making a point point point. We can actually look at all of the topics that I want to cover within this little maybe eight minute video that we're going to make. And now I can condense that information into a linear path that makes sense for the viewer. So it transitions and flows in the easiest manner. So the first thing I actually want to talk them through is probably sort of getting the stand on the console, but also probably some shortcuts when it comes to turning the console on and off. Because the Playstation has two different power modes. It has like a rest mode and it has a fully off mode. And if you leave it in rest mode and next, disconnect it from the wall, it can corrupt the hard drive. Obviously it has ness in it, but it can lose your data if you don't look after it correctly, especially on the older Playstation four. So the first thing we want to maybe probably show them through is setting up the console properly and also the power settings. So I'm going to call this power settings and set up, this will be the first section. So I'm probably going to actually script this word for word. So if we just reference back to our box script, how did I start this off? The first thing every new box gamer should do is hide their e mail address, which is a feature that isn't present on the Playstation. Who, we don't need to worry about that. So the first thing every Playstation gamer should do is that would be tragic. So there you go. We're flying. Absolutely flying. I want you to also see as well when I'm writing out these scripts, I basically read it while I type it. So then that way it makes sense like wanna, you would never write wanna in an actual document. But I'm talking to young lads. Young girls as well. Girl gamers. But like these youngerenz people that use like, you know that nice drip to describe a nice outfit, you know they like that slang like wanna lit, that's a W, that's a win, things like that. So you need to make sure that the language they use present this is kind of mid to describe something that's average things as well, like things that hit different, this hits different, you know, something special about it. You need to bear in mind all of the lingo of the viewer that watches your content. Like, cause me personally, I talk very, very British. Hello. I talk very articulately. So for me, it was actually quite odd to start using gen, Z language in some of my content because I personally don't do it and my people around me don't do it. We just talk like hey, hello. Like this. So it wasn't until I had to actively learn how to speak Jen Zed language. 'cause I was seeing things in the comments like, oh, that's dripping. And I was like, what does that mean, as ridiculous as that sounds? Then from there I just speak it. Now I understand it. But I had to understand what my really younger side of my views were on about for me to start to integrate that into the scripts, to be basically on their social sort of lingo. That makes sense. So first thing we're going to talk about is some of the power settings. So we'll say that the S five, just like the PS four. So what I'm actually going to do is now I'm now just going to bang out the script. And I'll make a few comments along the way. But we'll just basically sort of speed ramp through this section. So then I can take it to the end and we can move on to the next topic. Right, so now that we've Initial introduction, setting up why the rest modes annoying problems with it from the old console. We're now going to resolve it. So, so we present with the problem. So here's the solution. So obviously which waste your time. So it's good to know about these shortcuts and hold the power button for a few seconds. In addition, say in addition to this, in to this, I like to do that to give myself a bit of mental pause. In addition to this, then I'll go ahead and do it, okay? So that's that nailed. We'll now still stick on point number one, but it'll be sort of like a 1.5 So while we are on the topic of console set up, so then we'll probably here say this gives us an opportunity as well to maybe promote some other products. So we could go, obviously you could use the default stand included inside at the box which looks like this. You can put it on your site, you can put it on the thing, or alternatively, you could use a third part you want, like these ones that are found in Amazon. These could have additional features like fans amount for the via headset, et cetera. So here we'll use this as an opportunity to not upsell, that sounds like a bad term, but to cross sell mention some alternatives that could potentially buy with links in description. So you're always thinking of ways obviously to provide them value in suggestions, but obviously to promote the right products within the content suit so you can make future videos and actually fund the channel. Are we out on the topic of the console set up? Let's discuss the included stand. This is often forgotten about on its side. There's a pro tip here. Pro tip and then here we'll then mention our private recommendations. Now, there are also some third party options. I'll put those in, which I recommend probably two different ones, Wamount and then also this one for anyone with the two headsets. They're pretty sordid then I'll just sort of free flow those in the moment. Just sort of, this is called standup. Don't really need to script that out now. We then go ahead and go on to point number two. So now that we're starting to include various things within our main script from our draft to do list that we made, which was here. I will then go ahead and I'll just start removing stuff from this list. I sometimes use an emoji just to tick it off, but I'll literally just start removing things that I've mentioned. We've mentioned that. So the next thing I'm going to actually show them is game libraries. Cool, So got our next sentence to transition to a. So again, actually I just want to point this out. So when you do these listical videos where a lot of people go wrong is they do things like at number one we've got power settings and set up and then they'll go through, and so when it comes to power settings, and they'll repeat themselves quite a few times and then they'll go. And number two, we're going to talk about game libraries now. Game libraries. So they've said game libraries twice, three times, potentially. Within the same sentence they'll go a number two. We've got game libraries. So Playstation game libraries is a popular feature that was inherited from S four game libraries. So you want to always bear in mind, especially when you're writing scripts word for word, that you're never repeating yourself. You're just keeping that steady flow within the script, always driving forward. But you've got time to think that through because you're pre writing it how it's going to flow. So for example, in point number two we've finished talking about our console stands and now we're going to go into, they're not even going to realize we're going into point number two. So that way they don't even realize the video is progressing. It's just naturally evolving. They don't realize, oh God, we're only on point number two. Oh, oh gosh, we're 3 minutes in already. And then they back out the video. You're going to rack it up going here, so this is a great Playstation stand. It's really good. If you've got a PSV two headset, it's perfect for combination. Get it up off the floor. It also has a charging dock which the stand out the box doesn't include. Then boom, well, maybe a cool transition, transition screen, rotate, whatever, want to go. A recent feature added to the PS five was game libraries. And this was inherited from the S four and was highly requested by the community. See how that transition so much better. So we transitioned from one topic talking about one part of the video, boom, straight into a complete reset in the video. And we're moving on to some feature within the software now. So we went from hardware to software and we haven't had to try hard transitioning that. I want you to sort of bear that in mind when you're writing your script. Don't make the transition obvious, make it natural. Okay, so as we say we go. Recent feature added to the PS. Five custom subfolders. This is excellent. You have a massive collection of titles. Now I see how I've specifically used the word titles there, so we don't over use the word games or video games, so because we're saying game libraries a lot, so we want to look like we're actually got a level of vocabulary and you know a lot of literacy. You know, we've studied English, so we don't want to say games, games, games all of the time. So things like it was highly requested by the community. Game libraries let you organize your games into custom sub folders. This is excellent if you have a massive collection of titles, it would sound weak if we went games into sub folders. This is excellent. If you have a massive collection of games, it's like, is that the only word he knows? It's games. I see this happen a lot with other people in the text space. I'm not going to name names every other sentence. He goes really, really, really, really nice, really, really comfortable. He has no way of describing a product. This microphone's really, really good. The bill quality of it's really, really nice. It's got a high quality plastic and the microphone sounds really, really good. And this guy's writing his scripts word for word mate. I've seen him, he's broke down his process and now he makes videos himself and he uses terrible filler words, like really, really, really, all the bloody ready time. And it's so annoying when you realize that that's what he's saying, like every second or third sentence and it's a voice over video with a script. Ridiculous. Terrible presenter Matt, you could never present on camera just off of the cuff. They always will need a script, which means their ability as a Youtube is always limited. Like they can't go and do a stage presentation. They could never host a podcast. They could never host something like an event. They could never like an Y sports event or something. They could only ever sit in the bedroom with the microphone and the lights off with the screen lighting up the face while they read the script. So you always need to think that the script isn't the only way of presenting the video. It's not your crutch, I don't know. Make a utubevideo forgot a script. It's great to get started. But eventually want to get to the point where you can do bullet points like we have within this script here and you can free flow off of them. I'm actually over scripting a lot of this script just to demonstrate for you guys how I do it, but really I would just heavily script the transition sections and then I would just go ahead and bang it out because I'm confident now because I've made bloody 800 videos there, really, really a lot of videos anyways. So what you want to do is you want to make sure you're not got filler words and also weak words. So like we said, we don't want to be repeating the word game too many times because that looked weak and it's subliminal. But if someone's of a high level of intelligence watching your content, they can e, they'll pick up on it. Even people subliminally will pick up on it. It's like reading a badly written article in magazine. Anyone will pick up on it. Just just in the back of the brain, they'll just think, oh, that was a bit weak. Your words have to be super impactful. They go, I'm going to subscribe to this person because they're an authority on the topic. Then we're just going to break down what these do. Again, I'm just going to break these down. I'm going to just do it my way. So again, if the person watching, it's got an older brother, older sister, or they're even an adult themselves and they've got kids and they share their Playstation with the kids. They want to organize their games in a separate way, so their kids games are in one folder, their games are in a different folder. So the kids just play Pepper pig, they play caller duty or people share the console with you. So I can just free flow all of this in my script, not going to bore you to death with it, but what I will show you is how we're going to cleverly transition it. So as you can see on this one right here, we say ratings. Now say ratings for a specific reason, because that's going to take us into point number three which is buying the right games. So we're going to call this Playstation reviews and then it'll be five games. Now I'm specifically going to title it like this, the best PS five games, because that'll be a Youtube chapter as I mentioned earlier, like how these are Youtube chapters here within the video description. And a pretty common search term is like best PS five games, best Xbox games, best Nintendo games. So that's just a clever way for us to just sneak that in there to just optimize the video. Honestly, it'll be a couple percentage to optimizing the video. It's not really that important. It's better than not doing, it's a missed opportunity. If not, so we Playstation reviews and then buying the best S five games, then we're going to do my classic signature on the topic of ratings because we just mentioned ratings addition. Again, we're not going to say feature because we said a recently added brand new feature here, we're going to say a brand new edition to the S five console was user reviews. Then we're going to do do this was massively, again, sometimes I do a dot, dot, dot because it allows me to know we're going to voice over the next section. So I'll go on to, this is how I would present it to the camera on the topic of ratings. A brand new edition to the S five console was five star reviews. Then I've got dot, dot, dot. So we got, I'd then now go into the voice over and my editor would know this was massively missed at the launch of the PS. Five, blah, blah, blah, blah. So that just allows us to structure the script in a way that it's easy for me to read and go. Okay, right. This next sentence or this next paragraph is going to be delivered directly to the camera. Then I'm just going to go back to reading the script and we're going to overlay it with the screen recording. B roll bad as the reviews were not visible. Then we'll go into, however this has all changed. I'll probably deliver that line to camera. This has all changed. So just to make sure that I don't forget to deliver that to camera, I'll highlight this in orange and then that way I know that I've got to deliver that to camera. This is another thing that I love about notion how easy it is to just highlight different elements of the document. So I know when I read that on my phone or my ipad, when I'm filming, I can go right. Okay. That lines in orange, so I have to deliver that to camera. So this section would go as following. It would be like on the topic of ratings, a brand new edition to the PS five console was five star reviews. Then we go back to the voice over. This was massively missed at the launch of the S five and it meant the players had no idea whether a game was good or bad, as the reviews were not visible. Then because this next lines in orange, I'll then go however, this has all changed. Address, the camera transitions the section into another screen recording or whatever we need to do. Just just clever ways to break up the video. And it also puts less pressure on you, again, if you're not camera confident yet to always be looking at the camera. And it just gives you that rest bite in what you're doing. And then you can address the camera with a bit more energy and confidence because you know when you're intentionally going to, being that it's brilliant in the early days of what you're doing, I'm just doing it just to ensure that I don't forget. So we form a lot of videos, I write a lot of scripts, so I just can't forget. However, this is all changed now. So again, so we're using that gen Ed language to go help you see if a game is super popular or kind of mid is super popular or kind of mid. So yeah, sort of putting that gen ed language in there, as I just said. Now we'll go back to the voice over and time on dead games. Again, that's gen ed language. They like going like them Scullamojis and the comments like dead, I'm dead. You know you're so dead on dead games. Pain and disappointment. Something like that. There could be a joke there as well. You know, like I like your parent or some. This prevents you from wasting your money and time on dead games. Glitchy, pre launches, and anything else to provide you with pin disappointment. So again, I might elaborate on this while I'm filming. I might go, actually I'll explain to them how they can leave a review as well in the process of that, but that's pretty concise. Then we go into point number four. So to get a little bit of inspiration of how I transition sections and structure my last video on the Xbox one. We're going to get back to this section here. We talked a little bit about display settings which could be quite useful. So we talked about different screens that were good and compatible with the X box. So a lot of that, that's relevant information to go with our thing. But this one's quite interesting here, Network transfers. So now, if this isn't your first Xbox console, maybe you owned an older Xbox. Get yourself back to gaming as fast as possible. This will save you some time and you can, I think we could nick this here now if this isn't your first Playstation console, maybe you had the older S four to get yourself gaming back as fast as possible and try out your new upgraded console. Save you some times every download or your games from scratch. So we could literally take this entire section here, so that's point number four. Then we're going to point number five. So about halfway through this video here and this process, obviously I've edited this class down for you guys, but I'm around 48, 50 minutes. I've been doing this for 50 minutes. So a script like this would probably take me, I'd say an hour and a half to 2 hours. I know I'm talking to you as well. To doing this, to script this out word for word, and to be incredibly precise, precise with what I'm talking about, and then go through this entire process. But the second way that I like to write scripts is the complete outline method, which literally can take me 15 to 20 minutes. And I'll show you that in another video. 6. Creating a Video Outline - Quick Method: Now going to explore the outlining method, which is a much faster and also very simple way to throw together a plan for a Youtube video. Now I use this in instances where a video needs to be turned around very quickly. So, for example, like a brand new tech product has launched and we want to get the unboxing video done, hit people, Be like a first mover on the topic, get it out there, nailed. Other times I do this when I have a lot of products to unbox where it would just be unsustainable and it would be stupid to write out a script for like 35 different accessories that were featured in one video. I just make a list of the different products we're going to feature. And then from there I can test them and just write some quick bullet point notes to sort of cover things in a much more natural way. The video that we're specifically going to take a look at is one that I'm in the process of writing and just about a film which is called Ten of the Greatest Xbox Accessories That hit Different. Again, we're using that gen Z language as I was saying about earlier. You know, I could easily call this ten of the greatest box accessories you should buy or, you know, that type of thing. But I've decided to change it because of my much younger audience of that sort of teenagers and 18 to 24 year olds. To make it more appropriate than being a bit more boring and safe with like a millennial sort of title. Like you should buy, like someone who's maybe 30, 35 that might be watching the content. So plan of attack here is when we do the outlining method, we want to be as fast as possible when throwing the script together. So we can just crank out as much content as possible. Because there's a fine line between quality and quantity. I feel like you can sometimes analyze and make the script too perfect to a point where you're just not uploading with enough frequency. But then also there's times where you can oversupply the customer with way too much upload frequency. Like some of these people that crank out like daily long play videos, their frequency is way too high. So they're just over working for no reason. And it's meaning that the other videos that they've made that were really good, or maybe pretty good, aren't having time to mature on the algorithm and actually maximize the impact of that video. So there's a fine line between, oh, I'm going to like crank uploads of content and upload daily. There's things I disagree with a little bit from the likes of like Gary V, for example, with populating the world with content. It's kind of changed a lot in the last sort of 15 years when the Internet first started. Yeah, sure. Upload as many clips as possible because again, supply demand. There wasn't enough content for millions and millions of people that were just discovering the internet. Whereas now there's too much content for the amount of people using in their feed in the day. So bombarding it with half generic clips is why you see accounts like that, that have like 4,000 views, 5,000 views, and oh, 3 million views, 4,000 views, 6,000 views, and it's all over the place, so it's sort of a nice balance. So with the outlining method, it's super simple and I've made a start on it already. Just to show you how simple it looks like. So you literally have your introduction. This is going to be heavily scripted because it's the most important part of the video. You're hooking them in and you're explaining the purpose behind why you're making the video and why they should watch it. So for this one we're going with, these are ten of the best X box accessories that you have to buy to upgrade your Xbox Series S and X. And then we're going to say, but these aren't the standard accessories that you would usually buy. A few of them hit a little bit different and are very exciting. So there's something along the lines of that may be a little bit weaker. I could maybe make that a little bit better, but these aren't the standard accessories that you've seen before that might be a little bit better, standard accessories that you've seen before. A few of them hit a little different and are pretty exciting and unusual. Something like that. And they're pretty unusual, we'll just put pretty exciting. So there we are. Boom. Straight into it then from here, because I already know about the products. I've already maybe made short on them in the past. They've been included in other videos in the past. I have already a level of baseline knowledge on these products, so I don't need to write about what I'm going to talk about because I've already talked about them in previous content. Or I'm just aware of what they are. 'cause I love the topic so much. Which is it should be a first rule. If you're making a Youtube channel, you should be such an expert on the topic you're talking about, that you should have a baseline knowledge on certain bullet points where you don't need to heavily script it. This is how I can instantly tell some of these tech channels are fake with their intentions behind the videos they're making because of how heavily scripted the content is like. And they just sat there with the voice over and all the roll and then, and it's just so contrived. There's no natural excitement there. And they go really, really, really is who we were just talking about 'cause they don't really care. They're just literally doing it for the Youtube ad sense and acting like they care about what they're doing. We know what we're going to talk about. So first product is going to be this cool box 360 controller that's got a bit of nostalgia. Again, we're hitting those target points about what a Gen zed likes. One of the biggest characteristics of a Gen Zed is they love nostalgia. Even though there's still kids and teenagers like me, I'm a Gen Zia, I'm 23, so I'm in that bracket. They for some reason love nostalgia that reminds them of their childhood, which I understand. Like I love throwbacks to old, you know, movies or box controllers. Everybody likes that but especially Gen Z, that's a huge thing that hits on them even though they're still young and kids themselves. It's a massive resonation, resonate point that they resonate with. So first product we're gonna hit them with. Is a nostalgia product. It's a brand new controller for the new X box. That looks like the old controller from the X box 360. So like, oh, that's so cool. Never seen this before. It's a new product, super exciting. So already we've hit different. We've delivered on the title already. We're hitting Different with the access, showing them. Then we're going to go into some unique and really small products. Now for this one I will add some bullet point notes onto this actual product. So this one is a new product that I've not fully tested yet. I haven't got one in the studio. It's just one that I tried out at an event that I was at. So I'm going to add notes here about the price. So things like it's $399 I think it was. I'll add things about your release date and also its features. So here we're going into detail, you know, it's degrees of rotation because it's a steering wheel. So like, you know, what is it degrees to rotate? The strength of the forced feedback. And I'd start noting all of these things down on this product in particular because it's one that's new to me and also brand new to the audience. So I don't want to get anything wrong. Then from here we can move on to the next product. Now as you can see, I've already added a little note here, by the way, these little D's here just mean done for roll. I've already filmed the Broll of them, so it just basically, instead of me doing a Ticoogicause, I'm on Windows, I find it really clunky to get an emoji out. Like I always forget the short cut where it's on make, it's dead easy. But because I'm on Windows today, I'm just put a D there for done. So this next one, next product is an expansion card, some storage for the X box. I've already added a note here, it's faster than the Seagate card. So, just so I don't forget, because we ran some tests on this, I'd then go ahead and write some more notes just for my brain. So I remember them in say, 3 seconds faster on benchmark test. And then I'd also put what games we did, It was Fortnight and let's just say call a E for the sake of the script. But it was definitely Fortnight that we tested, from what I remember. So there I would go ahead and just add them extra bits of specific information, so I don't completely forget what I'm on about. Next one is Starfield products. Again, we've already about three videos on these in terms of Youtube, short Tiktok, et cetera. So I'll just write some notes here and just say Easter eggs, the color of the constellation. That was a controversial point on this controller because people thought it was something else, maybe mentioned what that was and actually explain what the colors are on the controller. And then things like how rare are they? How many numbers have been made, that type of thing. Just specific numbers that you think forget. Also, price is super important here. I might go right the headset just off the top of my head. $99 headset. And the controller was around $60 I believe so, things like that. All we need to add into a outline script, like this key piece of information and prices stats, you know, et cetera. Then we've got like the console wraps, Don't need to worry about that. And that is literally how fast I can throw together some of these text scripts. Now of course, there's been an element of time that I've devoted to this script already in terms of product research, actually finding the products that are unique for the video. So that just involves me literally sitting on Amazon and browsing for hours and hours for ages. Sometimes I can find some great products in an hour. Sometimes I might be on Amazon for two, 3 hours just browsing away, trying to find unique products that we've not featured before on the channel. And that sounds like not a hard task, but seriously, when you make a lot of videos and you're always looking for that killer product, it can become, you begin to hate the Amazon Store page, just trying to find products. So there's an element of that that's already gone into this video. But I'm just sort of showing how fast it can be to throw a video together in this style. Especially if you're doing like tips and tricks on like self improvement or fashion, or cooking things that you already have loads of knowledge about music as well like ten guitar tips that we saw earlier on Youtube. You can just throw those down on a piece of paper, literally just a piece of paper or do a little bit more of a professional thing within the notion document. Now before you wrap up the outline of the video, you're adding the prices, add, and all the different things that we've done. The out shows a super important aspect of your script to consider, no matter which way you write it. Whether you write it in the complex way that I showed you in the previous video or this much quicker way of doing it, the out shows huge. Now, most people don't wrap up their video in the correct manner and it's a huge missed opportunity. So they'll literally just be like, oh, thank you so much for watching. Be sure to subscribe for my next video. I upload every shoes, age, and the outro takes ages like about 30 seconds a minute. Similar to that introduction that we talked about earlier and how nobody cares, they just sort of meander around at the end of the video. And the drop off in the watch attention graphs huge. Instead, what you want to do is you want to have the video conclude without them even realizing it's finished. So you're still talking about maybe the last tip on the Playstation or the X Box or the last product in the video of box and all these things, you're still talking about it again, you know, we got, we've got these wireless microphones. So you'd be like, so at number ten I've got these super cool wireless microphones. I love these microphones. They're cool. You can throw them on your shirt without needing any special lavalier mics. They just magnetized on. They've got internal recording, it's completely game changed, my entire workflow for how I do. Content. And it's made things much faster and easier. Bla bla bla bla bla bla bla bla blah, blah, blah, blah, blah, blah. And then you go, if you want to learn more about these microphones, I actually did a dedicated review all about them, and you should check out this video next. They haven't even realized the video was coming to an end there because you were still talking about ten of the craziest Xbox accessories or ten of the coolest microphones for your Youtube channel accessories style content. And you were keeping the video high level, high level, high level, without giving the way that it's almost finished. Suddenly they're like, oh, it's eight on a 2 minutes and we've finished the video. But before they log out and close the web browser or close the Youtube app or click on something else, you're pushing and funneling that traffic over to another destination, which is another one of your videos. So this is what it looks like in practice here. I'm just talking about this Mario keyboard key caps that you can add onto your laptop or whatever onto your gaming keyboard to spice it up. And then at the end we go, boom, here we go. These are some awesome things, but if you want to see some of the coolers, check out this video next. Boom, it takes you straight into this video and it keeps them on the platform. Now, of course, you're not going to get 100% conversion rate on this N card. I think I usually get around 10% people click through on it, which is pretty solid, but it just keeps people extra and increases that average watch time on your channel. So for example, when someone clicks on your channel, they might watch 2.2 videos. 3.5 videos just increases that stat all of the time, which is why your content will then get pushed out on the algorithm because you're keeping people and retaining people on the Youtube app for longer. Making Youtube more money, obviously also making yourself more money as a byproduct because you're keeping them on your video and on your channel rather than going to competitors channel and stuff like that. So for the out show on this video in particular, we've already done a video that was massively successful. Which was buying the coolest Playstation accessories and also some of the strangest, sorry, X box accessories, Xbox video. We did do the coolest Playstation accessories as well. So on the out show, coming towards the end of that mini Xbox console, we're going to basically say, now we'll say something like, this isn't the coolest, something like, however, this isn't the coolest accessory that I've bought recently, so we're still keeping it relevant. However, this isn't the coolest accessory. X box accessory I have bought recently. Yeah, like something Dead Basic, like that. So be like. However, this isn't the coolest Xbox accessory that I've bought recently. There are way more featured in this video right here that I think you should watch next. Just something like that. The Dead sympl rounds up the video and then go, oh cool, he's got another video very similar to the one that I just watched. I really enjoyed this video. I'll go watch that one, then they might watch that video and that would be the one that converts them onto the subscribe. This is an incredibly powerful way to create your Youtube videos fast and efficient and also make the workflow incredibly scalable. This is something that I'm looking at a lot at the moment because we run lots of different channels. I also have to travel a lot specifically for the tech channel to events and things like that. So it means my time is very constricted when I'm back here at the studio. So my old way of heavily scripting and preparing for videos has had to be evolved in this new hybrid approach that's much faster for 90% of the content that we're making just to keep that upload schedule as consistent as it's required to be. And so we're not letting down the viewers. So we're still creating high quality content, but it's just a little bit faster and easier for me to make because it just fits my presenting style much better and more naturally in this outline form. 7. Thanks for Watching! (YouTube Shorts Tips): This class has gone into the details and the process of how you write the perfect Youtube script for your long format content on Youtube. But obviously, Youtube also now has Youtube shorts, which is a huge and powerful growth tool that you can use to blow up a channel. In fact, my main channel alone gets 16-18 million views per month, literally just off of short. It's amazing, and I highly recommend that you check out this class next if you want to learn more about how to write powerful Youtube short scripts that grab the attention of your viewer and also how you film and edit them in a way that means they have a high watch attention and a low skip rate, so they actually go viral and pop off. But as always I've been Ben Rollins. Thank you so much for watching and I will see you in the next one.