Transcripts
1. Trailer: My name is Lucas, please ADA and I'm a filmmaker here in UK. I work in a lot of fields with different creators creating videos from food to
entertainment to education. And all those videos tend
to hit very large numbers. We usually break down what
that video should look like. I'm sure he is in
the right length. He has to write
communication and the video is always as best as it can be. The basis of this
class is going to be me giving you tools and
different things for you to use onto your
social media is gonna be techniques within the
video is going to be a certain methods of editing. But see, I'm not going to be walking you through
how to make the video, but I'm gonna be
using a couple of bitters that I made in the past. As an example of what
I am talking about, these classes are going to be a new set of skills that
I want to pass it on to. You. See, you only going to really take hold of them the moment
you put them into practice, the moment you understand how they work and why they work, and how they can work for you. I'm not going to
be able to talk to every single person that
watches this class, tell them what they
should be doing. But hopefully with this is m, hopefully with the
examples that are we giving and showing, you'll be able to
understand how to complement your own
videos with these things. And yes, we're gonna be
focusing only on videos because I think that's where most
social medias are playing. And just to be clear, we'll be talking primarily TikTok Rios and YouTube shorts. So without further ado,
let's get started.
2. The Different Platforms: Okay, The platforms
we're talking about vertical videos because
vertical videos are what TikTok takes, Instagram takes and
now YouTube takes. So we're talking about
TikTok in general, but Instagram Reels
and YouTube shorts? Yes, you should be posting
on YouTube shorts first because it's the exact same
format as OD or the 2s. But a second, because
is a new kind of merging side of YouTube. They're really looking
for new contents. So even though it might feel like not a lot of people
watch YouTube shorts, There's a lot of
people out there to just stumble on
them or watching. They are getting
crazy amount of use. And you should be giving
attention to you to have shorts. They are kinda new emerging. And because, because you're
already putting them to work, making these videos and things we're going
to talk about here, try and make them even better. You want to give yourself
the best chance possible. You really want to try and reach out to all the
different platforms. And now posting web platform and not the other those
things doesn't matter. The videos, they don't care if there's a
duplicate of itself. They don't care if there is somewhere in another platform. If he's a good video, is going to do well, because there's a good video, That's all they care about. And these platforms, you've
got to think of that. Let's say someone is on
their lunch break and they have 30 minutes to scroll
through their phone. What used to be someone watching maybe two to three 10-minute
videos on YouTube, are now people watching
videos on their phones. Assuming every video is
30 seconds to a minute, there'll be watching between 4050 videos if they're
watching nonstop. So for the platforms
to really fill in the amount of videos
that they need to, for people to sustain
that time that they have, they do need a oversaturated
amount of videos. So never feel like there's
too much stuff out there. They need a lot of
stuff out there so that it can supply the demand. So it really correlates and
don't ever let this does motivate you because
it's really part of how this whole ecosystem works. That's why people been pushing to try and
make more videos, make videos daily, or
even people like Gary V. Talking about posting
multiple times a day. Because there are
so much need for these content that every time you put
something out there, the social media, we're
always trying to push it. You will notice that
especially the first time or especially
the first day, there's always a
boom on the video. That is a social media itself. Trying out your video
onto the world. And this is crucial. This is crucial because if
it has a good feedback, it will continue
to them get views. If the first response
to the social media gets from new video is
People liked this video. People are sharing. If we were accommodating,
if people are liking or people are saving, whatever it is that shows
the platform itself, that maybe they should
show it to more people because there is an interaction. Now, if they find that
before skip you a video straightforward if people
are not engaging at all, that means that there might be something
wrong with their video. The video is now
interesting enough, or at least the first
few seconds or not captivating and puberty
scrolling right through it. And that's what we're trying
to avoid by complementing some tools and some
things into these videos. But this is just a general
on the platforms themselves. I don't think there's
a lot of difference between all of them right now. They all kinda have
this term formula. I do think in this
virtual world, TikTok is a little ahead, but I didn't think that'll be
for long because obviously, Rios have as part of
Instagram and Meta, which is a huge company to
understand human behavior. And the other side is U2, which is one of the biggest
video platforms out there. I think they are very quickly creating a
playing field where, oh, these platforms are
being used to saying, you don t know where
the future will be. You don't know if TikTok will always prevails or
if YouTube will takeover a completely
different platform or common dominate vertical. So you really want to spread
yourself through these. So they have the best chance possible of whatever happens. You're there, you
don't want to find yourself posting on
rails and TikTok, benign YouTube, and then
YouTube swallowing that market. And you just never posted there, even though you could
have done well. So you really want to put yourself in the
best case possible. You can do it through your
phone so it's not that hard. And really just give
yourself the best chance.
3. Planning and Pre-Production: The first thing on your
new social media tool is pre-production. This is a term that we
use for video production, which is the pre
of the production. So what you do before
you go out film C, I know a lot of people just
grabbed her phone that are Karen to go out there and
they just make the video. But the more you prepare, the more you put yourself in a good position to create this
video, the better will be. Because once you can formulate with the British
will look like once you can think through what's
the goal was to Hooke, was the buildup was to
pay off those stings. You gonna be able to be a lot
more effective, would it? Depending on what kind of video the pre-production might be, literally writing a script. So if your video has
a lot of talking or if you're explaining
or some sort of thing that requires
exact information, you might want to at
least bullet point like this is what we're going
to target the beginning, this is how we're going
to introduce the video. This is the mid point
and this is the payoff. Usually you'd want to do hook, introduction, question, pay off. Some version of that. Obviously, it depends on
what kind of video you make, but you want to give
your video on arc. You want to hook to
keep them engaged. You want an introduction
to further, to start explaining
what's going to happen? A question too. Not necessarily a question,
but intriguing moment. That could be a question, that could just be
something that happens, that leaves on
something on the air. So you want that intrigued to like what
is going to happen, then a payoff resolution. And that is your video.
And that could be from a 15-second video to a
minute to a 10-minute video. Obviously, we're focusing
on virtual right now. Most vertical videos
or 32 a minute, some can be shorter. I think some of
the platforms are allowing a slightly
longer videos, so that can be part of it. But is really this kind of playfield that we're dealing
with the given them. So you want to look at the preparation that
you need some videos. For example, this
video that I made about getting money for
recycling in Denmark. It was a video that I thought
of it as we were doing. We were already going to
go to the supermarket and give out the bottles
and get the money. But I like this might be an interesting concept
to make a video. So as we were on our way there, I didn't have the time to write it down or anything like that, but I tried to visualize what I wanted the
video to look like. I knew it was gonna
be a short video. I knew I wasn't going
to be talking into him. I knew there was a handful of very crucial
components that I needed. So I thought, well, the first shot should
look like me opening the hood like revealing
or these bottles. That will give a
like a wow factor gray hook from that gonna be
going into the supermarket. That's where the
explanation starts talking about how you can
make money by recycling. We start putting the
bottles through it. You start seeing the
number going up. In this process happening. We're talking about
where we are. We're talking about how
great for the environment. That says, which creates
a question I was like, How much can you make
out of recycling? I'm making a big
point of how you can make money doing this. The question is how
much can I make? And then the payoff
is seeing the cash, seeing how much was
made. In the video. He was hook bottles. And what was
happening overwhelm. It was like a great
visual gray first impact, explaining what we're doing. Questioning in the
financial aspect, pay off, how much was paid. This is kinda thought through. So when it comes to pre-production
and you really want to give yourself that those
levels and that Fori, planning, even the
physios, their mind, even if it's something
that you didn't really had the time, you're
putting it together. Like, how could this be better? See, after I shot the video
and I could've together, I decided to use text and used
in the platform voiceover, any kind of played along. And that kinda worked
for the video. But I didn't think that far. If it was something that I
had a little bit more time, maybe I would have done
a voice-over myself. Maybe a would've plan
shots in a certain way. But I'm still happy with
how the video turned out. He didn't pretty okay. It wasn't too crazy. But compared to the other
videos that I have, all my page is one
of the good ones. If you do decide to go
to the script to wait, make sure you're writing, do way you talk. It's very important
that on social media, especially you're
communicating and normal transparent way. If you write a script that
is way too formal or if it's just not how you
talk die is one of the struggles of trying to
hire someone else to do it. Because there are incredible
writers out there, but they don't have your voice. And when you're making videos, you want to make sure your
voice is coming through. If you're just
reading someone else. Now, if you're just reading
someone else's script, you might lose a little bit on like the wording
that they're using, or the pace or the
phrases overall. So if you're scripting,
either first, write, start writing yourself. And if you decide to
then hire someone else, train them on how you talk
and the things that you use, how you pronounce CA, how you put together a video, is it becomes your road
to kinda manage them into writing the videos that
you want to talk about. Last bet on pre-production. I think that go of writing a script or thinking
about what you're gonna do. The planning is to get you
excited to make the video. I see the most successful
videos that I made. I was always very
excited to make them because I knew
they're going to be fun. I knew that I was going to
enjoy putting it together. I knew that there were
something interesting in there. So the goal of the
pre-production is try and see how can you make this
as exciting as possible. How can you make
this as interesting and engaging as
you could do that? As soon as you finish writing, you want to go outside and go away and
where you wanna go. And you want to crack on with this video As soon as
physically possible. One of the biggest
mistakes that I see with the production is people
completely skipping ahead. They have an idea of what
they want to talk about it, turn on the camera, and then they just blab for half an hour. See the problem with
that is, first, you have way too much
stuff to cut it down, which turns a very difficult. And second is not intentional. When, you know, you're
making 45 second video, you know, you don't have
a lot of time to talk. You know, you have
to be very precise, very straight to the point. You know, you need to maybe speed up your pace a little bit. You need to convey the
message from the first, second, although it did last, you don't want to long pauses. You don't want anything that is not helpful use for
adding to the video. So it's very important that
when it comes to prep it, like when it comes
to the filming, when it comes to preparing
where you can do your keeping in mind what
the end result looks like. So they can aim at that. See, even if you share a little bit more than
what you intend to me, you can always come
back a little bit, but if you overdo it, it becomes incredibly
challenging to make a cohesive, good video out of something that you had to basically take out
ninety-five percent of it. So be intentional when it
comes to planning, writing, and putting it together what
you wanted the video to look like and sound like so that you can do the
best video possible. And yes, I do understand
the riding my field like extra step and feels like something a
little bit left turn. You just want to get some videos done and
put it out there. But a lot of the times writing will help you
define what a video is. We'll have kinda like a loose idea with a
video should look like when it comes
to the rhyming, solidified, what that
video should be. Writing will save you time. You think that doing this
extra step take longer, but it actually is
the opposite of if you know exactly
what you're doing when it comes to filming, you're shooting what you need. And when it comes
to the editing, you don't have a
bunch of extra bits, you just have those exact shots that you need to
putting them together be very straightforward. So writing will help you
save time and make a video better and give you a better
structure to work from. And is a more likely hood of your video doing well
because you were more intentional than if you were just mumbling for a
couple of minutes and kinda lost yourself
in a subject and not really having a
straight to the point.
4. Hold Attention: See the way you communicate, it needs to hold attention. Social media is about who can entertain and engage the most. So you want to make
sure that your videos are engaging in. You want to make sure
they are captivating. See, I don't mean
don't be yourself or pretend like you're
incredibly hyped person. But a little bit of
boost in your energy will help you convey
a better see, a little bit of boost
will help you convey your message better and
a little bit faster. You want to make sure you're
not too slow or too low pace that people kinda like
drift away from the video. Those things are what
makes people skip or scroll or kinda move on from whether watching you want
to really engage them and make sure they kinda cultivate
with what you're doing. So it's important that
you put the energy, make sure the video
is interesting. Make sure you use a very
clear sense of words. Make sure you're not saying
more than what you have to make sure you're not repeating yourself
over and over again. So you really want to
create a great experience and people to kinda get wowed by
watching the videos. And you'll do that by making
sure you're not wasting their time and actually
entertaining them. Instead of slowing them down. By playing with your energy a little bit and make
sure you're choosing the right words that will always help you make the
best video possible. And in general, keep
people entertained, keep people coming back, keep people having a
good time watching the videos and hopefully
subscribe and help you grow.
5. Keep up with the latest Trends: Sees important to
be up-to-date and whatever social media
is you're playing with. So if you're on TikTok or Instagram or YouTube is
important that you are part of that community is important that you
understand and what is in high demand or
you understand what is viral ads that moment, because viral now is not like
it used to be in the past before you'd had a video
like Charlie bit my finger, which is one over one. So is this video that had well, but it wasn't a replicable
wasn't replicable. Rep was one of a kind. So that video was not
something that could be replicated when something about it just happened
all the time. While now we have things
like trendy music core, a certain meme or some things that happen that
you can go with, duplicate that and you
become part of that trend. Which is why so
many videos now go viral so more often than
they used to before. Because there is a little
bit more of a formula to it. I'm not saying that by
using a popular song, you would definitely go viral. But if you have maybe
your own twist into a, if you make something
interesting and use was being popular, You will give you a
better chance of getting those people getting into that trend and kinda taken some of those
views for yourself. So it's important to
know what is happening. And the idea is that you
need to be up-to-date because these things
go very fast. I could tell you a trend now, but possibly by the time
this class comes out, the trend is not
relevant anymore. So it really takes to
you watching in it, like going through
the social medias and things that maybe
you don't see it often. But he started noticing
that there are popping up. Save them to your collection
or put a Lincoln somewhere. Like maybe we'll make
something with this. And how could you do something within your type of videos? Let's say you are a chef. You want to make it
fit is about food. And suddenly there is this
trendy dance staying. Obviously you're not going
to dance because it's not it doesn't currently
with your videos. But maybe you could use
the music better dancing to make a dish that could
play into that song. You're using the component
that makes those videos trend, where you're using
them in a way that benefits you and your content.
6. Good ideas: My favorite type of
viral videos are the ideas that just
comes naturally to me. Sometimes I'm doing
something that sparks an idea and it feels
right at that moment, you may be me making coffee. And I think of this interesting
way to film the coffee. You could be seeing something
online and thinking, maybe I could do
something different with this song or this kind
of a camera angle is, is something that sparks an idea that it
just feels right. And usually, I'll say
there's two aspects to this. First one, I tried to act on it soon as possible
because while it's fresh, while is exciting, I know
it'd be doing a better job. So if I have a great idea
about making a video, failure for tomorrow, my energy, my enthusiasm, and when am
I died down a little bit. So I want to make sure I'm really excited about
doing an idea. And second is back
to the beginning, a little bit of pre-production, a little bit of thinking
through how can I do it, what it should look like? Should offend, went on my
phone, should I use my camera, should I use a GoPro? What would this, how
should this come to life? Is really about putting it together the best way
possible and as fast as I can. But the best way that I can see, I could go out of my way and rent a big camera
and do a big thing. But I will take a lot of time. If I wanted to do
a video about me making coffee in a sec, I'm about to make the coffee. Like what do I have at
my disposal was like, do I want to get out of
my way, get a camera. The more frictions you put between you and
getting the video done, the harder would be to
keep the momentum going. Sometimes, yes, shooting on your phone will be
the best ideas. Sometimes is worth the
step-up of the quality. Going back to the video that I talked about, what
about recycling? I did had a camera in the house, but kinda just was already happening and I didn't want to be distracted by the camera. See, I was doing something
I've never done before. I'd never actually
did that recycling. I knew about it because
many people told me, but I've never done it myself. And because I was in an environment that I
didn't know how people are getting ranked or agreeing to a shopping center or
want to make sure I was respectful of everybody and not put people in the video that didn't
want to be in the video. Sorry, I just found
by shooting on my phone, made it faster, made that I could
actually go through the whole recycling process and not really get to distract or could just grab
my phone and make a clip, put it back on my phone,
and I edit everything. The platform did the
whole voiceover. And I posted before I
was even back home. If this was with a camera, you would have
taken a lot longer. I would have added him computer. It would have become a
whole different deal. So there are different times for each thing is important that you recognize what is the
right one for you. But especially when you're
working on a good idea, I think speed and efficiency is a lot
better than quality. So keep that in mind
whenever I D strikes you.
7. Multitasking: When it comes to making videos, people sometimes don't do
multitasking quite well. But mulches ascii is one of your main attributes when
it comes to making videos. See if I'm doing a video
talking about water and how water is good for you and how you should
be drinking water. And then I stop and
I pour the water. And then I go back to like, the water is really
see what happen. There is this. I have the action, which is me doing whatever I'm talking about with the example
of what I'm talking about. And I have the information
that's me talking. You want to merge
those two things. So whenever you're
talking about on, I was like, so water is
really good for you. You really helps you
get better scale. I don't know much. So what you wanna do is make, is make sure you're talking
through the action, even if you time it so that the action happens
while you're talking. Because what happens a
lot of the times is, for example, you're
making a cooking video. And this happens
time and time again. Even with people that know they shouldn't be talking while
they're doing actions. The two just doesn't
currently and sometimes we have to push through to make sure it happens. So you're cooking. If you're going to talk about ingredients that you're using, and you say salt, and you poured assault and you say pepper in Newport to pepper. You wanna do it while
you're talking. So while you are saying salt, I need salt to becoming out. So it's not when you tip
is while you're there. So you as you turn,
you say salt. Salt. However, I need the
action to be happening. I don't have time. And I know it feels
too much when you're trying to look
like frames as I. Because you have, you
have like your Min is your seconds would in 1
second you have 25 frames. And even less than a
second feels kinda silly. When you try to
make a viral video, when you are trying to
like you're working with such restrict times
and the video, if it hits 15 seconds, it hits one type of
social media video. When it hits thirty-seconds of different types
of social media, could try to keep your
video as short as possible. Those things need
to come together. And first it makes it more engaging because there
is no time wasted area. Things are overlapping
and I don't need to hear and see you
talking about ingredients. But if those happen
simultaneously, it's, it happens
naturally feels right. So it was important to
them by you currently your actions with the
information you're given. Otherwise that feels like
your repeating itself, right? If I show you putting salt
and then you say salt, it feels like you happen twice. Well, it was technically once, he's just shot separately. So you want to correlate your actions and
your information. And alongside that, you
do want to have action. I know a lot of a lot of
videos just basically this paper just talking to the camera and telling
you all these things. But going out of your way, going out of the simplicity, going the extra mile, always result on embedded video. Better enjoyment
for you recording, and a better experience
for the person watching. So Max, one of my clients is one of those people that I worked with for over a year. And he has done incredibly well for
himself on social media. And one of the things
we always do is make sure that if we're talking about flowers on a lake, well out of her way
to go to a lake, have flowers and do the video on the leg
talking about the flowers. Even though the flowers and the lake is an
example we dislike math equation or is
symbolizing something else. That's what we're doing
with symbolizing the video. We're giving the
video and action. And this doesn't happen
90% of the time, but can, as much as we can push for something
like that to happen. To use a prop whenever you can
use a prop to make a prop, whenever we can make
a prop and make sure you're visualizing things because it's very easy to get bored by someone
talking, talking, talking. But now, if she can show rather than tell
or if you can be clear and climate like
walk through what it should look like or how
examples should play. Those things will
give you an edge. Those things were
pushed you further. Because it feels
more interesting, is more fun to watch, is sometimes the prop breaks, sometimes things
don't go as planned. And those can become
interesting for the videos. That will also keep you more engaged because you will keep
you on your toes on like, what can we do different to make this video like from 99 to 100? And that's what you
want every time because those small increments
of making the video better will help you get more and more and more views to a point where they're like, it makes sense that they're doing well because the amount of effort you're putting in is just naturally getting results.
8. Video Length : Video lunch. This is a difficult one because it depends more on what you make and then the lens itself. At least for the
past little while. The shorter the
video, the better. And I'm not saying always
going to be like that. Because I do think, if anything is going a
little bit the other way because the social
media as needed, so many videos to
keep people engaged, that if they start motivating
a slightly longer videos, you'll be easier for them. So I do think not only
focusing on 15-second videos, focusing on videos slowly over a minute could give you return. No guarantee. But I do think it would
naturally go that way. But as it happens, rain now, videos
and videos are on. 15 seconds are by far the
ones that are doing the best because it's
too fast to keep up, which means people naturally
watch it multiple times. When it comes to analyzing. When it comes to
analyzing videos, we usually talk
about watch time, which means how long did
someone watch your video for? And then we're talking
about percentages, which is the percentage of
the amount of watch time. So let's say someone watched your video
from beginning to end, they watched a 100% of your time of the video,
a 100% of the video. If someone watched,
I don't know. Ten seconds of your
20-second video, they watch 50 per cent. When it comes to
15-second videos. Like the minimum
you have to get is 100% because it's so
fast, it's so intuitive. The video didn't grab it within the first
repeating seconds, you're not going to promote it. So what you're trying to
achieve is this ongoing, is something that people
have to watch it twice. If they have to watch it twice, you're aiming at 200
per cent or something. I don't like, hard to explain. Then you're talking about three, even 400% getting people to watch over and over
and over and over again. New video is something
that I like. Maybe they don't quite
understand how it works and you didn't explain. That could be a good thing. Keeping the video
intrigued will help you. People trying to figure out by themselves by just
re-watching it. And I don't mean to
do that every time, but that could be one of your tools that you use
and certain videos. See, I did this video about
this invisible stove. I understand exactly
how this stove works and is not new technology, but it's a technology
that is not used often. But when making a video, I was just trying to
make a point of light. Look at this interesting thing. And people went out of their
way to explain what it was, to understand what
was happening. Because you have two
aspects to people watch. The people that knew what
it was and wanted to show off what it was by saying, Look, I know what it
is is not a big deal. And you had to pivot. I
had no idea what it was, but di look pretty cool. So they're like, wait a
second, what's happening here? And then Diao get them to
watch over and over again. So it was getting interaction
from one group of people in a lot of watch time
from the other group, which caused our video
to do incredibly well. And I think, I think you're reached almost 30 million views, which is insane numbers. Especially considering
at the time I had maybe like 600 followers. So it really goes to show you that you don't need
to necessarily grow your Instagram or
TikTok or whatever to get views on a video. Views bring those things
focused on making a good video. And followers and subscribers with things will naturally come. So I do think that if it's possible for you
to try it out and give yourself really the
chance to make a short video. See what that looks like. Make a video around 30
seconds or 40 seconds. See what it looks like. Make a video over a minute. Let's see what that looks like. Depending on what kind of environment you're working with. Challenge yourself
to do those things and see how they flourish. How is the feedback
on those things? See what looks better, where be critical of
what you're doing. If you're in property and you wanna do videos
about showcasing a house, I really don't see
why showcasing. How should take any
more than 20 seconds. See even, even the
most basic setup when you're talking about
a two-bedroom house, you start shot
outside of the house. A shot of the living
room, kitchen, bedroom, bedroom, hallway, some interesting feature of the house, and
you're out of there. It doesn't have to be this. See, I feel like with social
media that is cleared up the dragging of a lot of
videos that people do. And it really pushed you to be efficient and
straight to the point. So makes sure about we do it, make sure you're cleared
out everything that doesn't have to
be there and see. Another thing is if
say you do a video that you feel like maybe you're taking
too much out of it. You're emit a property video and you did exactly
what I told you. I made a 20 seconds, even though you have like
an hour worth of footage, since that video does
incredibly well, you get 10 million
views on that video. And you're like, Oh my God, if you still have the other
59 minutes and 30 seconds, you can make another video that you can make a sequel to that. You can pick bat. You can literally go
on top of that video that you did and make another video about that scene
has about the same thing, but a little bit more and
make it a little bit longer, give it a little
more information, go through the comments. He will be for questioning
or talking about it. Focus on line to make a new video and suddenly
die you buildings. Little bit more. Community B, we're gonna
engage it a little bit more. And those things
will naturally have, don't feel like you're missing out by cutting a
lot of stuff out. You're giving your video
the best chance to succeed. And if it does work, so seed you have,
then the other, the other stuff that you
can piggyback from and make more views and make more videos and kind of worked
our way through it. And if it does work the
way I'm talking about, you immediately going to find
that as your new template. This is why everybody should
look like I doubt you even focus on will happen before you're going to
look a new housing. How can I make a video like
that of this note place? And that's going to
boom every time.
9. Creating a Hook: Okay, hook we've
mentioned briefly, so I'm not gonna take
too long on this one. Hook is the first shot is
the first few segments. Is that everything or
nothing of your video? Is, is it going to work?
Is it going to stay? Is people are going to watch, is the Introduction to Video. And the big question is, should I watched
this video or not? Every time you're
making a video, the first shot, the
first few seconds. If you if it wasn't, you, be honest, Would
you watch this video? If you have this, like, imagine my internet is really bad. And the first frame shows
in like if freezes, my internet is really bad. And he just frozen
the first frame. Does that first frame
intrigues me to like, make sure I walk around when my phone to get internet because I need
to watch this video. Does does it do that? If it doesn't, go back
and try and do that, dy is a threshold. You want engage people from
frame one to the last frame. And the hook is really
a way to engage. The first thing that I see was the first thing that you say was the first thing that
happens in your video. And why should someone
watch see going back to the shafts and cooking videos every time I
make a cooking video now, I found that using the
ready dish or a you make an introduction with the chef already would have
played a hand. Yes. Talking about hooks is sometimes a little bit
tedious and it's hard, but you really want to make sure your video is paying off. So you really want to make sure people are watching it through. If you want to see the results that you see other
people getting, the hook is definitely
something you shouldn't ignore. Every time I work with a client, we make sure we're working
on something that one tree, we make sure we're working on as surprise or a fun element or something that we
could do that will really play into the video. You could be, you could
ask interesting questions. First, you could make
a bold statement. Will you make sure you are doing things that
are unrelated to the video mixture is
still currently two. Same thing as I mentioned
with recycling video, it was just it was just revealed shot of
like hundreds of bottles. The video that it did
really well on my channel, which was the pan one, is starts with a big title. Was like, Have you
ever seen this, which is asking you a question. And you're like, It makes you feel like
you're going to see something on ever seen, which is what I hope to kinda pay off would
the invisible stove. And that's why that
video, that soil and why hook is
incredibly important.
10. Creating a Closing: Now, flipping to the other side, we're talking about the
ending of the video. There are two interesting
kinda skills, tools that I want to
pass it on to you. One is an open-end and
the second is a loop. A loop is something that I spoke about it on one of my
other classes here. But I want to briefly touch
on because I think there's something to be said about
creating a really good loop. You'll help you get
those higher watch times that we've mentioned
before briefly. Because what the loop does is, let's say you started
the video with like $20 thousand is very to me. And you end the video with dye is because you're doing a video about like
YouTube revenue. So which means
it's going to end. And now is because any cuts
back to the beginning, $20 thousand is what
a YouTuber makes. I don't know if this is
input itself makes sense, but the idea is
that you want to, you want to hook. That is complemented by
the end of the video. So the end of the video
should be elite hook. You could do even die in
one shot and split in the middle and divide what it looks like so
it feels continuous. But the idea is that you're
creating a video that you can never find the cut of the end because the
video just kinda hits back at around onto itself. And what that will do is usually people watch it twice
without even realizing. Sometimes you'll make people and trade to try and find a cut. And I think Collin and Samir does does really
well where they usually started the video with either a statement
or something like that. And then they end by Alice
repeating themselves. But like the eating
back to that statement. And as a great,
great technique that depending on when
you're doing this could work really well for you. Now the open-ended
is something that, for example, max
does it quite often. Where he would throw the video, who will give you the puzzle? He would tend you that. For example. He would give you
a math question. At the end of the video, he will tell you, if you said, for example, this number, which you might be the
obvious number, you're wrong. Watch the video
again and try again. So he's not giving
you the answer. He's giving you. He's telling you that the
likely answer is wrong. Which means people tend to watch it over and over again
to see if they can grasp what the right answer may be or where
they got it wrong, they might go into the
commons and interact and try find the answer or say
what their answer was. And the open-ended can read, captivate and a lot of different ways which I do
think is quite interesting. And I do think it can be possible with a lot of
different types of videos. So I do suggest that if
as possible for you, that is a very good method to get more engagement
and get those use up.
11. Thank you: So we got to the
end of this class. Thank you very much for
taking being through a reed. Hope you took at least one
valuable thing from here. And I would love to
see your videos. I love to see how
we went from what you were doing to
maybe how it is now where you're maybe trying to implement some
of these things and putting them into action, multiple ones of them, ideally, and hopefully
see your numbers grow. I do work with a
lot of creators. And if sometimes you might find yourself that you
did everything you could, but he's still not
seeing results. If you find yourself in
that situation, reach out. I love to help. But I said that's all
I have for you today. My social media down here if
you want to follow me there. But thank you for watching and I'll see you
in the next class.
Lucas Pelizaro, Filmmaker
