Transcripts
1. Intro: Hello, and welcome to
this wonderful class. My name is Sheleen and I am a Surface pattern
designer and art teacher. In this class, I'm going
to be teaching you how to make a cohesive
pattern collection. Now, why should we have
pattern collections? Pattern collections are really great for getting
your work noticed. It shows that professionalism, it shows that you can understand about color palettes
and how to work together with different patterns that work as a whole story. You can use these pattern
collections if you work on a print-on-demand
site or if you're pitching to some clients, it's a really great way
to get your work noticed. In my experience,
it has worked for me and I'm sure it
will work for you too. First, what you will learn in these classes is how
to do hero prints, how to do secondary or
coordinating patterns, and then lender patterns. What is needed for them, what makes them separate
from each other. Then I will end up showing
you how to present it to potential clients or for
your portfolio website. I'm excited to share
with you how to create a wonderful, cohesive
pattern collection. I hope you will enjoy it, and I can't wait to see
what you will achieve.
2. What is a Pattern Collection: A pattern collection is a group of patterns
with a common theme, style or color palette. These patterns are
designed to work together to create
a cohesive feel. A pattern collection usually has one or more hero prints that are complex and a variety of simpler coordinate
or blender prints that complement the collection. Pattern collections
can vary in size. Mini collections start at six to eight designs and full collections at
eight to 12 designs. These designs can consist
of multiple colorways. The hero prints are the most complex designs
of your collection. Then you'll have secondary
patterns or coordinates. They are the complimentary
designs that are less complex, and then you have the blenders, which are the simple designs that complement the whole
collection as well. So here we have Mel Armstrong, a wonderful Surface
pattern designer, I really wanted to show you
her work as she designs in collections really well and it'll be great to have a
look at what she does. She designs for spoon
flower and she's had a lot of recognition
with other clients, bigger clients, and she just does things
really professionally. Let's take a look. So
here is Lake Life. This is the title that she has
chosen for her collection, and she uses a limited
color palette. We have blues, you've got a light blue and
a dark blue gray, light gray and a dark gray, white and a dusty pink. Then you've got touch of
orange in there as well. You have the main print, which is the hero. Then you have your coordinates. She's got a couple
of coordinates. And of course, blenders. It's also good to package it all together in mockups
to display your work. Now I'm going to take
you over to my website. So as you seen this pattern
before, the tigers. I've got my hero with my tigers, and then here my second hero. Because it has a lot of
detail in it as well. Then we have the coordinate, which has some detail in it, but it doesn't have as
much elements involved. The leaves here, the tropical leaves and
then tropical floral, which this one has two elements, two or three elements there, and then we have the one with
the leaves which is just got the one it's
got two elements, it's simplified, but
yet it has detail. Then we have the blender, which is very simplified, usually quite spaced
out with the blenders. You don't have a lot
of things going on. Poker dots are quite common, but you can play around with that and then you've
got your stripes. Linear patterns. Here you have another
collection here with the rabbits, bunny picnic. You can see I have the
bunnies as my hero print. It's got all the
little details there with the carrots and the grass. Also looking at having
a variety of rabbits. They're not just the same color. It's just something
different, bit whimsical. And it creates a bit variety
of variation in the print. Then you come over
to the coordinate. I've got the bunches
of flowers and then I've added ribbons, which is a trend. It's good to add a bit of
a trend in there as well with some little dots
in the background. Then we have here, I've taken inspiration
from the rabbits. Again, this is a
coordinate as well. Then the blenders
which are more simple. I've just used this one here is just the same flower repeat. I have a simplified
pattern here, taking inspiration
from poker dots and changing it by using triangles and then I've
got a Gina pattern here, which is your blender. I'm going to take you to the next class and I'm going
to talk to you about how to do your ideas for
your pattern collection.
3. Picking a Theme and Drawing Ideas: Picking a theme. When it comes to theme ideas, we need to think of an idea that's going to work for
our pattern collection. You have the evergreens that can be used at
any time of the year. You've got animals,
holidays and florals. Animals are used so many times interchangeable with
current trends, holidays, you have Christmas, Easter, Valentine's Day, and there's other holidays
as well that are included. Then you've got florals, which can be used all
year round and it can adapt to the different
seasons to different styles. There are some trends
that you can work on. As you can see on the left
hand side of the screen, there's a range of
different styles, trends that you can
use as an example. These are the trends that
have been used this year and are ongoing as you can see, I'm just going to skip
through some of them. We've got pretty
kitties swaning around. These are playful titles
dealing with animals, banana ram, bananas, lobster,
patchwork, Granny square. Patchwork and Granny
square are together like quilting style of design. Then you've got groovy flowers, mushrooms has been in
for quite a while. So that's coming back in again. The tropical prints,
they've been in quite a bit and
then moving down, you've got bows and
ribbons, of course. So I have chosen a theme and I'm going to
make it into a story. So to set a story for your collection
is really important. What it does, it gives the
customer a reason to buy. It gives a story that
they can resonate with. It might even give
them memories to make them feel nostalgic
about something. People love stories. So when you create a collection, make your story and
make it be known. So Min's is called
Granny's Cottage. Base it on Granny
Square Granny's Cottage and linked all other things that work around that
story or that theme. So I'm imagining a granny or
a grandma in her cottage. She has lovely plant pots, baskets, watering cans around. She's got some geese that
are outside in her garden. She's got a vegetable patch
there, her wheelbarrow, her Wellington boots, and it's
just such a lovely place. I don't have a granny
who's like that, but I'm sure there's people who do. This is just something fun. Then, you write all
of those down and what that can help you with is drawing your ideas from them. You draw your elements, your illustrations from these sub themes you
could call them. Also, while you do
this, you need to think about who is your target market? So I've aimed for 20 to 40 year olds females
because it's going to be very pretty females
who are looking for pretty things like notebooks
and things like that. Then the colors I've thought about are boho
colors, pastel colors. This can change, I
might change my mind. This is just an
idea. Then again, the theme it's nice to
write down the story. Granny's cottage, a collection of designs showing a glimpse of Granny's garden with her geese as she
waters the plants, flowers and vegetables, a warm feeling on
a late spring day. I'm going to have six patterns
and my mini collection. Then my ideal product would be for home accessories
like tea towels, I thought of stationery as well. But interchange This is
where you're starting. For you, what you need to do is think about what is your
theme for your collection, and then break it
down into sub themes and ideas and draw illustrations
for your collection. You can do it in a sketchbook. You can do it by
handing the sketchbook or you can do it digitally, whatever works for you. Now that I've chosen
the illustration, I sketch these out and I have scanned them into
Affinity Photo. Then I've just arranged
them in a way just to show you how I
want to do them. The first one, I've
got all the geese and all the plan pots, watering can, et cetera. That's going to be my hero,
the most detailed one. Then I'm going to move
over here on the right, we have hero number two. I'm going to use plank pots, more focused on plan pots. This will be like a hero coordinate you will
see how it turns out. Then on the bottom left, you have the blender and I'm
going to do a ditzy floral. It's going to be space with
dots in the background, and then next door to that. Next door to that, I've
got the large florals, can be nice floors there representing
her beautiful garden. Then we have the granny
square. Which I want to do. I'm going to do that
monotone just to break down the collections
because I feel like there's going to be quite
a lot of colors going on, so I'm going to just
break that down and make that monotone, just using two colors. Then lastly, we'll have
lines and mini florals. Then I might add
a Ginham pattern as well to the end to
show you how that. As we move on, I want you to
start doing your drawings and write down which design goes with which if you feel
like it's going to be hero, blender, secondary
coordinate, I use both of those because you'll hear those and you'll
know which ones they are. That's your focus to
get your drawings out and drawn on computer, hand draw, procreate,
whatever you use. And also take note that before you actually start doing
your sketches and drawings, make sure you create your own mood board
with color palette. This will help you to engage
and get your drawings out. Moodboard, color palette, I get all of my ideas
from Pinterest. That's the easiest place for me. Type in the color
palette you'd like, and then you can start
drawing from there. Then once you've done that, we're going to go into the
next lesson and start with the hero paten. A
4. Creating a Hero Pattern: You are creating our hero print. Get your sketch, drag it
out your scan sketch, and then make sure you
create a new layer. You can lock it so
that will stop it from moving when you start doing
your designs on top of it. Just add a new layer on top. Then you can lower the opacity
so that will help you to draw on top of the design and it'll
give you a clearer look. Choosing a color palette
is really important. I do have a class
where I speak about color palettes and how
to do them and put them into the
system of Affinity, whether it's Affinity Photo
or Affinity Designer. Here I am choosing my brush and I like to use a pencil brush just gives that rough edge, and then I start
drawing or painting on top of my animal on top of the animal
that I've chosen to do. This is really the
fun part. As I said, I have another class which talks about color palettes and then also it's really good
to have a mood board so you know what motifs
you want to work on. And so once you've done that, then that will help you
to choose your designs, your sketches, and your motives in a much easier
and seamless way. Okay. So now I'm
carrying on with my painting on top
of my sketching, and I'm looking at
the colors together. Again, I'm just using the colors that are specific to the color palette that I've chosen and I'm not straying
away from that unless I'm just darkening the
tone slightly. And then I'm just repeating
some of the elements again. This is a scattered
pattern. I do that a lot. If you have a certain way where you like to do patterns,
do it that way. Whether that is doing
things geometrically, or if you like to do things
with a brick pattern, or you can do half
drop patterns. So yeah, there are different
ways you can do that. But main point is with
your hero cutting, you need to have a lot of different details and
you're telling the story. So you can see here
I'm doing the goose, different it's like the same goose in
different positions, doing different
things in the garden. I'm just added a few little elements there
where I've just sketched some grass just to
make it a bit more quirky, a bit more abstract, you could say, whimsical. But it's adding
all those details, those little things to
make it the hero print, to make it stand out, and you're going to look
at that and think, well, that's the one
that stands out. That is the main focus when
it comes to hero prints. Now, here I am adding a bit of texture
because I feel like sometimes it can
be quite flat when you I've just added
a bit of texture, and I've chosen one of the texture options
in the brushes. And then I've just
added another layer, and I've changed the opacity
to taking that right down, it just adds a bit of
texture to the piece. Then I'm going to do
the repeat for it. I'll teach this. If you beginning to
do repeat patterns, please check out my
class about how to do a seamless pattern because there's a technical
side to it as well. Just making sure it's on the side there and then I've repeated it onto the other side, and then I continued
this as well. This texture is on the back layer just
above the color layer. No. So now I'm just going
to test the repeats. I've just added a square
on the top and I'm using the gradient tool
here and then bitmap. But before you do that, you need to make sure that
you save it as a JPEG. I go into File export as a JPEG and I export that and I save it as what
you want to save it as. And then I can click
onto the rectangle, click on Bitmap, and then
click onto my JPG and open it, and then you can check on the
repeat and slide it down. It looks good. If you're
not happy withviRpeat, you can go back and change it. Totally fine. That's what it is. So this is the hero print. I'll see you in the next
class where I will talk to you about coordinates.
5. Creating Coordinating Patterns: Coordinates can be complex
or more simplified. The main point is to
include some detail. You can do large scale
geometrics like art deco, wallpaper, large scale florals or simple pattern
with a bit of detail. I decided to do a
simple coordinate and a complex coordinate just
to show you the difference. In Affinity Photo here and
I've got my scanned image. Dragging it across and placing the drawings that
I want to draw over. This one I think is quite light, so I haven't changed the
opacity on this one, so it just depends on
what you want to do. I just added that new layer and then I'm choosing my brush. I like to use a pencil one
just to have a bit of texture. I zoom in and then I
just paint over the top. When I started doing this one, instead of adding
all the details, I've just done a rough coloring. This shows me the
colors that I'm using. You can see that I'm switching
and I'm trying to find out what color background works well with the colors
that I've worked with. It's really about testing
and going backward and forward and checking what
color works together, what stands out better, what will make your
work stand out better. You have to take
time in doing that. Once I'm happy, I'm just pulling those different colors and
adding a little bit of detail, but keeping it rough again and making sure
that I'm coloring in different layers, of course. I've just got into Affinity Publisher,
as you can see there. I've got a format here where I've just put in
my Hero pattern. I'm just looking at
this pattern that I'm working on compared
to the Hero pattern, if I like the colors,
if they work together. That's another thing
that is important. You match it up with
your previous pattern and once you're happy with that, you then start to build your pattern and
add in the details. Now that I've added my details
and I've done my pattern, I've done this as
a half drop piece and I've added my details. You can see it's
a simple pattern, but yet it has detail. It's not completely simple. I've put that as the
coordinate part. I'm saving this into my file, so saving it as a JPEG, so I can test my repeat and then also saving it as the
Affinity file as well. You've got that you can
edit it when you need to. I'm here in Affinity Publisher. This will be given
to you at the end of the lesson so you can have
this format for yourself. I've just got a square
and then I'm just filling it and using the bitmap tool and then putting the
pattern in there. I can then see and compare
if it works together. I'm just doing this
again just making sure because sometimes when you
do the square yourself, sometimes it doesn't pick up. I've had to refill Yeah, I'm looking and comparing
and I think it looks okay. This would be my
simple coordinate. Then I want to go on to my
more complex coordinate. I've got this one here again making sure that you're
saving your work. Now I'm going to go on to
doing the large laurels. I finding my paint color or
the brush that I'm using. Again, I'm using pencil because I'm being
cohesive with it, keeping to the same brush pens. That's really important when
you're doing your patterns. Don't switch between two brushes unless it's in the same piece. And just what I did before, creating a new layer
for each segment or each floral and adding in
all those details there. Keeping the lines quite clean. I'm making sure I'm
using the same palette. This is the complex coordinates
so you can see that these large florals are dominating a bit
more. It's clearer. I've added more detail, so you can see the
adding these kind of line marks. I
like to use them. They're little grass. That just adds a bit of detail. It's a bit more
bolder, striking. I almost looks like a hero,
but it isn't the hero. Then we go into
Affinity Publisher. I'm just showing you. I've just taken things out a little bit. I've got the three
patterns here. First, we've got
the Hero pattern, the geese and then moving on, we've got the two coordinates, complex coordinates
in the middle and a simplified
coordinate on the right. Thank you for joining
me in this class. I see in the next class as
we talk about M Lenders.
6. Creating Blender Patterns: I've taken my image from my
drawing, little cute flower, and then I've colored
it in and then repeated the same
one over again. This is a tossed pattern, really simple, just using one is what you can use
for a blender pattern. That's what it's about.
It's about simplicity. Then I'm just going
through the backgrounds, just trying to find one
that I like the best, the one that works
the best for me. Then I get that repeat and I put it into Affinity Publisher. Then I've put it into the square and I'm checking the repeat straight
onto here actually. And matching it with the
other designs as well. That one is quite straightforward
and I'm going to show you how to do now
a gingham pattern, and this is simple too. If you just get a
square and drag it into the center it's
a rectangle basically. That's half of the square. Then I'm going to
choose my color. I've chosen this peach
color and making sure everything is
snaps to the edges. Then I copy it and I paste it I rotate it and I put
it onto the top corner. This is why it's good to
have the snapping tool so you can see when it snaps. There you go. It's not snapping, so I'm just playing
around with that there. Click on to this rectangle here, which will change the square
in different ways you can darken it,
multiply it, collarbn. I've clicked on to multiply. You can see now that there is one square that is darker
than the other two. This is really good for a Ginham because it's
crosshatched pattern. What I do I just go on and save that file and save it as a JPEG and save it as
my Affinity file as well. I click on a new layer and I'm just going to
test the repeat. You should know the
drill for this. I've got my rectangle
tool, drag it across. And then I click on Bitmat and then click on Ginham and then drag it
to see if it repeats. It's as simple as that.
You've got your gingham, and when I find out about this, I was just so excited. Yeah, I put it into
your sell sheet. And it looks like it's matching, and you can see here
at the top and right, I have added another
pattern there. I was in between it being
a blender or a coordinate, but to me, it looks like a coordinate because
it's quite busy. But always feel free to experiment with
different designs. Thank you for joining
me in this class, and I'm going to show you how to do a portfolio sheet
or a sell sheet so you can present it
either on your website or present it to your
potential customers or claier.
7. Creating a Sell Sheet to Get Your Work Noticed: We are here in Affinity Designer and
just putting in some of the patterns and
finishing just adding the patterns that I've
completed and then filling them into the different
boxes or rectangles. I've got six patterns here, my blenders, my coordinates, and my hero prints. Then I can use these and
make them into a mockup. I usually get my
mockups from Creates. This one was the one
that I got it from. You got to think about
who your target market is and then you can make
your own mockup sheets. I have a class on that
on my Skillshare. Please check it out
if you want to know how to do mockups using retss and other documents that aren't part of
the Affinity software. I've got my mockup
and I've saved it as a JPG and then I'm going to place that
onto the next square. Then you add the JPEG of
the mockup into the page. Making sure that
snapping tool is on. If you want to add pages, you click on the page
and it says add pages, and then you can overwrite
the number of pages, whether it's before or after the cover page
that you're on. Because this is going
to be the front page, I put it before. I'm just adding a text box and I'm just explaining
what you need to write. You put your name or your
company name at the top. This is your front page sheet. I'm just changing the
front here and I'm just writing designs for. Who are you specifically
designing for? Then you write the company
that you're designing for. I usually put their
logo on there. Your company logo, and
then it says designs for, and then the company
logo that you're designing for the
company, obviously. And I exported this exporting
it as a PDF, all pages. I will put the collection
name and I save that. This is just going to see
how this looks as a PDF. You have your name,
designs for company logo, look, you can see that
there is a mistake there. What has happened is all of these images here need
to be rasterized, or else it'll just do it as the square that you
have as you repeat. Rasterize each of
these squares and it basically flattens
the image onto the page. I'm going to check it all pages. I like to do all pages
because they come out instead of side by side,
it goes straight down. You got that and
then you can see now everything's flattened
as it should be, and then you can put
your logo on there. You've got your mockup there. This can continue
as a portfolio. This is just a starting, just a glimpse of how
it should look like. You can give that sell
sheet to your clids. You can put it on your website, you can save it as a
JPEG, whatever you want, but there it is for you to explore and
experiment and enjoy. So thank you for joining
me in this class. I hope you've enjoyed it. Now we have come to the
end of all the classes. I'm going to talk to you and
just give you a little bit of heads up on the end notes. But I hope you've
enjoyed this class, and I'll see you soon.
8. Outro: Thank you for joining
me in this class. I hope you've gained
some knowledge in how to create cohesive
pattern collections, please share your work. I really want to see
your work and how you've developed and how
you've understood it. If you have any questions that you want to add
or want to ask me, please feel free to share
it in the discussions. I would love to reply
and help you in that because what it's all about
is understanding each other. How to grow and how to
be better designer. I have also added a template for you to fill in
when you put your patterns in so you can mix and match each design and to see if they work together as a
cohesive pattern, and then you can put your logo at the end or your
name at the end, if you want to put that onto
your portfolio website, or if you want to use it as a sell sheet to send
to potential clients. Thank you again for coming. I am so excited to
see what you've done, and I will see you
soon. Take care. Enjoy designing.