How to: Commercial Product Shoots + Graphic Design (Freelancing Essential) | Arnold Trinh | Skillshare
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How to: Commercial Product Shoots + Graphic Design (Freelancing Essential)

teacher avatar Arnold Trinh, Creative AI Lecturer

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Trailer

      0:44

    • 2.

      Intro to Class

      1:54

    • 3.

      Figuring out the Branding Elements

      7:03

    • 4.

      Image Analysis

      5:39

    • 5.

      In the Field Shooting the Product

      9:43

    • 6.

      Selecting + Choosing Photos (Process)

      4:16

    • 7.

      Selecting + Choosing Photos (Process)

      1:23

    • 8.

      Editing

      23:01

    • 9.

      Finding Advertisement Inspiration

      7:36

    • 10.

      Creating Hero Slider

      6:08

    • 11.

      Creating Square Graphic

      3:33

    • 12.

      Creating Mid-Page Banner Image

      9:24

    • 13.

      Ending

      0:40

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About This Class

Interested in creating engaging graphics for your brand? Working with a client? or it's part of your job to handle marketing?

This course teaches you the fundamentals behind gathering information, the system I use, and how to put all of that together and create graphics that can be used for ads, websites, and more. 

Today's lesson involves working with an actual brand and the step by step guide to create a clean polished product that can be displayed on websites and other marketing channels.

You will learn:
-Finding the proper design elements for your brand
-Creating a shot-list
-Behind the scenes product shoot
-Lightroom photo correction
-Designing in Photoshop
-Creating marketing material 
& much more

Meet Your Teacher

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Arnold Trinh

Creative AI Lecturer

Top Teacher

In 2017 I quit my 9-5 job as a Designer because I realized there was so much more life I was missing out on. I was showing up at the office before the sun went up and left after the sun went down, wasting away my creativity to make advertisements for someone else's dream.

Over the next few years I had to learn fundamental skills in creating a business from my content creation. Eventually leading to a fully sustainable career that allowed me to travel and live in places like Hawaii, SE Asia, Bali. (Fun Fact: Most of my classes are filmed in different locations because I move so much!)

I've been doing this for 7 years now, and my classes are here to teach you the necessary skills to make a career for yourself in all aspects of content creation.

My goal is t... See full profile

Level: All Levels

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Transcripts

1. Trailer: Creating graphics is fundamental to any website or brand. In this course, we're learning how to gather inspiration, how look at aesthetics and study different brands, and then go out and shoot in the field and then finally come back and putting it all together in creating the graphic for your website, your brand, or your client. Hi, I'm Arnold and I've been working in digital media and marketing for almost ten years now. So all the stuff that we're learning in this course is going to be directly related from the experience that I have gathered over all these years. Now today we're shooting with this products and we're doing a real hands-on practice of what this all entails. So if you're ready to begin, I'll see you on the inside. 2. Intro to Class: Hey, welcome to the class. This is Arnold, your instructor for this product photography class. And to start off this class, we're going to talk about the structure of how this class works. Now to begin, we have to think about the story, the brand, and the whole ecosystem behind a product as we go and shoot the product photo. Because what makes a good product photographer compared to an amateur product photographer, is that the professional takes all the inspiration, the story, and everything about the brand of this object, this product that you're shooting and communicates it to the audience that they're shooting this photo for. Now, an amateur would just go and shoot a photograph. That's not it. We need to take all of these elements, combine it, and then come up with this masterpiece that when somebody sees it, they're instantly communicated that this product represents a certain thing, brand imagery, whatever it is. And then once we get that down, we're going to go onto the field in Hawaii and we're going to shoot a product. And I'm going to show you what my thought process is and what it's like as I go around and shooting and how I use different things around the environment to make the most of this product photography that I'm shooting. And then finally we're gonna go back onto the computer. We're going to upload all that stuff and then we're going to see and filter through the photos and choose a good amount of photos that we can use. Finally, the last section of this class, we're going to use those photos and show real-world applications on how these photos are used in a professional setting, because product photography is seldom only use as just a product photo. It's actually incorporated into many different facets of marketing, of branding and putting it out to people to see. So without further ado, let's begin. 3. Figuring out the Branding Elements: Okay, so first of all, we gotta look at served or the brand and break down with their whole marketing. What their branding and with their fought with her colors are like. So here I am on their website. And we're gonna go through, scroll through, and figure out, dissect the whole brand so that we have a package and understanding of what fonts and what colors to use. So first of all, I'm going to go and use the app color pick eyedropper. So these two colors, I know already black and white. But they have other colors that are really awesome, such as this blue right here and this pinkish thing. So let's go on this blue and we'll save this color. Okay, cool. So we'll take note of that color. Okay. Is this too much private stuff? Okay, and we have a text pad here for the colors. And let's say psi hat or blue, just to be easy. Okay, we've not. Next color would be this. Alright, now it looks kinda pinkish, so let's save this one as Pink. Okay, well, we'll scroll down and see what else is used. So the same blue, same Pink, black. Slight blue is nice. Could be a little different. So let's take a look just to be sure. Sp1 d 458. Alright, and the same one. So we'll keep scrolling down. And that looks like black, grey. Take a look at this. Black. Okay. Yep, that's black. And we'll do one last check by checking that color. And yeah, okay, there bottom footer is a different color. So let's do pink too. And we'll save that as well. Great. So we essentially have four colors to work with. The blue, the pink, the other paying. So maybe tomorrow on top and black and white. So essentially we have five colors to work with on our kit for softer. Okay, moving on, I'll go on to this other tool, which is called what font. And what fonts really useful because it helps you see what fonts somebody is using. So here we see that. Let's see. Start with your sunscreen. Ok, so this is caught. Dinner font at it. No, that was the thing. Actually. Let's do this little search. Dinner. Okay, anyways, we'll save it down. Fonts. Thoughts. Dinner. I actually suspect that it isn't dinner. The font. So we'll, we'll do some more research and we'll see, okay, that one's also Dinner font. Okay, here it says Helvetica. Seems like it's just dinner and Helvetica. So let's save that down. And an easy way to check is to go onto one of their pages actually, where there's a lot of text instead of just images. K. So cool, this is text. Let's go back to what font. And alright, looks like it's dinner again. Dinner. Helvetica. Great. So now we have the colors and the fonts to use for advertisements, symbols that we just understand what colors they use and what Foxe's. Now, let's go onto there. Now let's go on to their Instagram and look at what their aesthetic is like. So we scroll down and we take a look, okay, it's young, that's active. And what can we redo or what can we try and emulate? So there's this, it's gonna walking, talking about the product. Scope down and we'll see what else. Okay. Product in hand. In hand with this one as well. Okay. Product, buy it, sell product in hand. This one's an easy one. Surfboards would probably put product in somewhere here too. Product next to board. What? Some other stuff. Okay. This one's a good one. Okay. With the light, beautiful light coming in and you can see something reflecting right here. This is well put together photo. Someone holding it. Surf to it in the same, okay. So for the most part it's very minimal and definitely set that we can add on and contribute to. Like this. This is nice, cute, minimal. So the next step from here is we start a Pinterest board to see and put together all our inspiration. 4. Image Analysis: Have other pictures saved into this board? Let's go and dissect what we can do and what we have access to. So going from the top left, we have this one ocean or actually by the pool with a finger and and Arif surrounding the product. Okay, this is potentially something we can do. Essentially, this one is not so much the pool, but a shot where there is a triangle. So triangles in photography add this like fun element to it that makes it very engaging. So it's framed in a way that there's a triangle which is probably end of this doc or something. So yeah, we'll keep that in mind of what to do. Moving onto the next one, this is a well put together. Let's probably like the sudden bum office probably can't do that today. So we'll move on to the next one. This one is the product on a towel and a hat on the side. Now will possibly have a hat. So we'll keep this in mind as well. This one, bag, son Bowman, hand, easy. This one is definitely doable. Next, we have a basket with all these product in there. Now I don't have that much product, so I probably can't do this shot. This one, again, easy. We have access to the ocean. This one is a hanning hanging decoration. Probably not. We could put it on the dashboard of a car. Maybe that work. Okay. This one is a truck in the sunlight. We could probably put the product on somewhere on the side of a vehicle and try it out. Okay. This one again, Beach and product in hand. Easy. This one. This product on top of products that only have one. So we probably can't do this one. We could just shoot the product. Moving down. Okay, this is just, I probably saved this because the stack looked nice. But with a white background. This is not something that we want to do too much. This one is nice. It's the product on a wood kind of background type thing. Very easy to do is put the product down, shoot it with a slight bit of lower aperture. As you can see, the product in the back is a bit out of focus compared to the product in the front, which means their depth field is lower. So lower after this one here, surfboard and product d z, we can absolutely do that. Now this, today we're only shooting with one person. Otherwise, I would go and post for this or have someone posed for this with one of my surfboards. Moving on. There's some shirts in the back and the product lined up. I guess this is just another angle of well, we saw here with the Brixton one and it's a different brand. Okay, moving down. Product in hand, easy. This one honestly doesn't even look that good, but I guess they used it on their social media and we save it. Okay, this one here is product next to some V. I guess I can shoot an angle product next to my feed or something where the pH. Alright, next product on the lifeguard tower. There's not too many lifeguard towers here, surprisingly. Ok, so maybe I'll move on. But essentially this shot here actually though is just product with a low aperture, so everything else in the back is blurred out. So we'll keep that in mind. Alright, here's some, rather than the factory probably came to that product, somewhat holding it up. I could probably do this if I set a timer on my camera. But for the sake of today's practice, we'll find something more simpler and easier to do. Okay, that's one credit on the blanket. Easy. Proton hand again, easy. Basically for these data, find different background environments that look nice. And that's a alright product on a rock with some flowers in that overview, we totally do that one. Yeah, product in some books. Surf board, I think she's holding in her hand with the actual photo we save. So we don't have any models today, so we're going to skip that. More product on hand, easy. Okay, product next to a surfboard, another one that we can totally do. And here's another product with a nice light on it. Okay, we probably do this outside of ima Daphne right now. Okay. Here is the three surfboards. Okay, cool. When I saw this, when I was thinking that maybe I can put the product on one of the surfboards. And note that sell a product stacked up this really nice, this what we're shooting today actually. So we'll just recreating some of their shots, which means everybody liked it, so it's good. Ok, These feel involved as models. This one definitely do. It's just product in someone's hand using it. So we essentially have a good amount of shots that we can do based on this thing that we saved up. So let's go on and shoot. 5. In the Field Shooting the Product: Alright everyone, so earlier I mentioned products that we might need to shoot with her thing. So here we have a truck, we have skateboard for props, and a surfboard right here. So we're going to use all this stuff to shoot the photos that were looking at earlier in the book. And even right now I can see one of this shot here as being one of the shots that we saw earlier in the book. So let's go ahead and get started. Ok, so today undershot, We have a I'm using a full-frame Sony camera with a 28 F2 lens. What that does is it gives me a low aperture. So I have this tiny depth of field, which gives for the blurry background that, that we're all looking for. So let's start with this shot right here. So I see I see the truck and the product there, what the surf board in the back. This looks just like one of the shots that we were talking about. So let's go and shoot it. Now. I probably need to get closer. And here's one. Okay, cool. So let's just keep shooting. Ok. Now it does seem like the low aperture is too low, so I'm going to move it up a little bit and some of these cool. So we'll move over, we'll get as much as we can. And cool. So we got some shots here on the truck is move over to the other side and try to get some other shots as well. Okay. So now we're on the other side. I'm gonna grab some shots here from the other side. And just to get a all around kind of shot of this product. So what I'm trying to include and here is the surf board, the truck, and maybe this keyboard and the back. Hopefully no cars come. One car. So I'm gonna move out the way of cars a year. I want to move out the way it when there's cars come in or anything dangerous. So be mindful of your surroundings. Alright, so wanna shoot some more of these. And I think we got some cool shots. Great. So let's move on and shoot some other shots out there. I know a lot of them included having the product in hand. So shooting with product in hand is an easy one to do and it looks really good. So I'm probably gonna bring the surfboard and then we'll go from there. As you can see here, we're at a beach and it is currently kind of high type, so the water's coming up. So you've got to be mindful of what the environment's like and what it's doing. You don't want to be caught somewhere with super high tide and get your camera wet. So I am mindful of where my cameras at and make sure making sure that the water doesn't get so high. And yeah, cool. So the lightest, nice right now, we're in a shady area. So so the shots are done, be pretty exposed that the same type of rate. So that's going to be good. We're not going to see something that's very exposed and something that's completely not expose. So let's go and shoot. Now. Something that I like to shoot. While we're here. Okay, now, what I would like to shoot while we're here is some of this in hand and also some of this on the rocks and next to the surfboards. So while we have this nice beautiful background, let's have this in hand and get that shot. Now my rock, my hand has been on the rock, so it is looking kinda bumpy. Let it let it change a bit and then OK, cool. Let's get that shot. Ok, so it is kinda dark there. This is. So I'm shooting with that background. And I'm also going to shoot with this background over here. Okay? Now when I shoot with this background, well, that sounds to get one with the surfboard back here. And low aperture will be nice. So let's make a little abstract. And she would this, okay, cool. Great. Though my hand still has the bumps from the rock from earlier, so we might have to wait a bit to do some more of these shots. You know, like sometimes when you put your hand on your environment for too long and it leaves these inference. So make sure you're mindful of your environment and don't like doing anything that might ruin the shot. So we could also see it with my right hand. So this sounds good. But let's see how that goes. Okay. Oh, my feed my gear with okay. So these are coming out nice. It's okay. Alright, let's step up. Okay, so I'm gonna go out and shoot the product right there. Whereas off completely sunny, that waves are exposed at the same rate. Alright, you're back. Great. So we've got our shot. I'm gonna get some more into Seine right here just so we have a variety of shots. Okay. So we didn't bring this surf board here for nothing. So I'm gonna shoot some more photos with the surfboard in the back. And it certainly here. Angle everything right, so let's go for any distractions out the way and cool. And now we have a natural kind of look to it. Alright, great. Ok, cool. Now it is on the move schools. But okay, so basically switched your settings and apply everything correctly because sometimes, you know, the back could be super expose, but the front could be underexposed. So it's good to be aware of what your surroundings is like. So we got some from Danny angle and let's get it from some from this angle. Okay, great. So we do have a good amount of shots. Maybe one here with a drift would actually I just noticed this little drift with looking really cool. Sure, great. So this is what I mean. Let's Pretty cool, right? So I'm gonna get some shot with this. Stand further back and get a better one. Now essentially, we want shots that they can use further adds or stuff that we can eventually use and the ads that we make as well. So ultimately, it is a team effort. So the more you're able to help them out, the more they're going to be able to work with you in the future. So I think we have a good amount here. Let's move on. Okay. So we're back on the truck, but I do want to get a few more shots that at least we can make some banner ads out of. So only get close and do these. Banner ads are really important because these are the ones that typically end up on websites. And like, you know, title screens and it just has a huge use for it. And the way I like to do is I like to leave a ton of extra rumen aside with my subject just being a third of the image. That way people can edit it and heard it. Put anything they want in there. Such as sales captions are happy holidays, ton of stuff, tech stuff, anything would text. So gay together shot. Now, let's go on. 6. Selecting + Choosing Photos (Process): Prune the ones that we don't need. So let's start with the first one. Alright, now, I noticed that it is shot and a pretty wide angle, so we don't really need that much. We really just need a zoomed-in shot. So I'm zooming in and taking a look at this. And I noticed that this is kind of out-of-focus, so this is not a good photo to use. A move on and see if I have any other ones that are in-focus. Hopefully I do. Sometimes that's the nature of shooting is that not all your photos that are in focus and it's kind of unfortunate. Okay. So I found this one that's pretty good looking and in-focus. So I'm going to press P to flag it as a PECC. Awesome. Move on to this one, which looks pretty good, zoomed in right here, I can crop it and use it for a couple of uses. So I'll also flag that. And then I'll go here and look at this as well. Not bad, but also not the best. So I'm going to skip that. This one's nice, so I'm just going to flag it to this one is really cool. I like that. It's in my hand and it's one of those photos where it's like the object is in focus and the background is really blurry. So I'm going to take that one, actually one of my more favorable shots for products. So this one as well as the surf board in the back and this surf dirt in the front, I would just save this and probably not one of my favorite shots because it's not that much separation between the surf board in the back and this surf dirt box in the front? Like if I were to redo this, I would have the board somewhere on this side while surf dirt is directly in the middle. I guess I didn't redo that and then this is the one that I liked a lot more, so I would save that one. And then o, right? I like these, these are some of my favorite ones for sure. So this one has my hand right in front of EB ocean, the surf dirt right there in-focus. This is beautiful. So I'm going to use this pretty sure this one is also really neat. I want to flag that as well. Cool. This one's nice. It shows some lava rock. This surf dirt on top of the lava rock. And surf dirt is actually a Hawaiian base brand as well as California. So it's cool to highlight that it has fallen roots based on the lava rock that it's on top of. So I'm saving this one because I like that. Make sure it's flight. And then also this one's cool. It's a bit tough to edit because the shadow is a little dark, but it's a nice neat shot nonetheless. So let's just save it. Anyways. This one really nice, easy to work with here. This is a good photo for just all kinds of advertisements they put in words anywhere. This one's cool. Also, the same concept is that you can use it and put words next to it very easily. Save this as well. Same photo, just a bit more zoomed in. This one. Okay. If you want water stuff, yep. Then this one's cool too, because it has the board and the thing right here. A lot going on in one photo. So I'll save that. Then here's a similar photo. We've already saved the last one, so we don't need another one. This one's cool too, because if you zoom right in, you can have this board and surf dirt right next to each other. So also save this. And this one is kind of confusing, so I probably won't use it, but I mean, I guess if you put it here, but it's not the best photo. We got plenty. There's no K If you want to highlight a truck, the truck is not the best angle, so I probably wouldn't use this. I will just skip it. This one's cool because the board has some of that detail. There's this softer thing on top of the truck bed. So I will just save this one and this one as well. So I have a couple of photos saved. Let's go on and edit them. 7. Selecting + Choosing Photos (Process): So here are the photos uploaded and a break and go through them. So let's go and j. So first one here. Nice. This is so the surf there is a bit out of focus, so I'm not going to use this one. Basically what I usually do is I go through every photo first and I flagged the ones that I like. For this one. Pretty good. A flag it as a bad Good bye. Bye. Flag. Flag. Basically anyone I think I could do something with I flagged. Now this one actually edit it because I liked it earlier. Okay, cool. So what did all the photos? Flag them? What I do next, I go back and then I edit them. So let's go back. 8. Editing : So first of all, we need to go on the bottom since we flag them and just highlight the flagged photos. And this clears up a lot of the clutter and we just have a bit of photos here to work with, which is perfect. So first off, I have this one that I like, which as I said, it was a bit wider, but if we crop it in, Zoom it in a little bit, it would be a pretty cool photo. So you could do a horizontal crop or a vertical crop. Now vertical one would give you a lot of details in this one, so depends on what we use you want to do with it. So let's just do a vertical crop for example. And one thing that I notice is that it's uneven so I will try to straighten it out. It's a subtle difference, but I think it does make a difference because this back horizontal horizon there, if it's straight, it looks a lot more professional. Okay, now that we have that straightened out, an easy way to do is to press auto. Now if you don't want to press auto, you can definitely just work through it. What I would do is I would so let's just go previous without the auto. Well, since we're here, let's just set it off and let's just crop it to. So if you're doing Instagram, four by five crop, but we're not doing Instagram here, so let's just keep it the same way that we shot it. So I just did the crop again and then I leveled out the horizon and then I have this. So with this, I would first give it some boost in exposure. And as you notice that there's this boost comes with some highlights that are getting very bright. So I would definitely turned down the highlights. And then I would up the shadows a little bit. Now for the most part, this is already a usable photo. People can just use this for whatever their needs are. And if that brand has a certain look that they're trying to do, if they want the texture to be really sharp, they can just do, do it up with texture or clarity. They could also do that too. But for the most part, for commercial photography, it's actually more simple than doing stylistic type photography because you really just have to have a well exposed photograph. This is, for the most part, I would say it's done. I could send this photo in. Then the next one is this one as well, which is kinda similar. A lot of detail and information going on. Now we can crop this four by five just for the Instagram style feed and do something like this. Now, if you notice the background is very bright compared to the center of the photo. So first things first is I would bring the highlights down so that it's balanced everywhere. Now once you do that, you notice that everything is a lot darker. And with that, I could probably bring up the shadows to even it out. Now that it's a bit bright on the shadows, I feel like this is a bit off, so I'm just gonna, I'm just gonna bring this shadow a little bit back down and then up the exposure to see what that does. So I feel like this has a better combination of how the colors worked out. But again, it feels like it's a bit too wide on this shot. So let's try for a closer crop, tighter crop. Now, there's so many different ways to play with this. If you want to show that surfboard fins you could, or if you just want to show the object, you could, you know, like the product here. Though, if I did do that out, straighten it. There's this approach to or if you want to go horizontal, this is also a pretty nice photo for a horizontal crop. So let's do that. And one thing that is, or was taught to me with photography to, is that our eyes find it triangle's very pleasing. So as I did this crop, you might notice that this is a triangle right here. So the more triangles you have, the more pleasing the photo ends up looking. So with this truck bed, the edge of it, both sides coming in makes for a triangle pointing at this surf dirt product. And with that, I would say this is a good enough photos to send to a client. Now of course, I feel like it could use a little bit more texture, so I'll add a little bit more texture to it. And maybe some clarity just to give it a little kick. And there you go. Like they can do some stuff with this. And then we'll move on to the next one. Similar similar stuff. It's the same shot I would actually Do this trick, go and develop. And then I'll press Command Plus c so that I can copy settings. Now once you press that this box pops up and it gives you all these options for you to copy settings. And this one is something you should take note of, is the crop. Now, depending on whether or not you liked that crop. For this example, since we have so many different options of what to crop, I'm just going to take this crop out so it doesn't copy the crop, but only copy the colors. So that I'm going to copy that and then paste it onto here. Now, you notice that the top has a lot of light lines that you'll Extra go wires and I don t think that's very appealing for a photo. So I'm going to get rid of it by cropping this photo out. Now this one, I want to do a four by five Instagram style crop. And again, you might notice that these things in the back are a bit bright link this guy and the trees are a bit bright. So I'm gonna go and bring down the highlights. Now sometimes you can't bring it down that much. So you might have to go back to exposure since we update earlier, bring down the exposure. Then from here, if you feel like there's dark sides, the shadows is too dark, you could probably bring it up a little bit. Now I feel like this is a bit too bright, so I'm just going to keep it at this level. Cool. I like this. Let's move on. Alright, now, this is one of the ones that I said it was my favorite because the object is in the middle and it's in focus and everything else is blurry in the back. I love this effect and you could achieve it when you have a low aperture shot or if you have the object and whatever background does have a big separation. So in this case, the trees in the background is really far away from my hand holding the object, so the back looks blurry. Now, what I'm gonna do first is I'm going to bring down the highlights because I noticed it's kinda just glaring on the left side of the screen. You see it. So let's just bring it down. And then we can bring up the shadows like I try not to mix mess with exposure too much. And this looks good. This looks pretty good. Now you might notice though that the middle is still the dark. What I could do here is actually click on this one tool thing and highlight what you want. Briand. My default settings for this tool is already here. I have exposure up and shadows up. That way I just know what's highlighted, but I would just bring shadows back down to normal exposure. Up it up a little bit. Okay, Now that I look at it more, I can clearly assess and say, alright, shadows would actually help. So I'll bring shadows a little bit. Then I'll press Enter to finish. Then here's our photo. I think it looks pretty good. So we can say this is good enough to move on. Now of course you can so crop it whichever way you like. I would personally do a vertical crop if anything. And here's a good one to examine. Now, b, notice it has this grid on it and this grid really helps a lot with placing your object. So if you're familiar with the rule of thirds, what I've done here is I've highlighted that this, this middle square section or rectangular section, to have two-thirds of it be my hand and the surf dirt. And then also on this one as well, It's two-thirds of it being my hand and my shirt, taken over this whole vertical rectangle grid. Then essentially if you look at what it's doing right here, this is two-thirds of this entire rectangle thing. So this is very pleasing towards the eye. It takes up, essentially the easy way to remember is that if it takes up 66% of the image than it is good, like it focuses on the object that you're trying to bring attention to. So this is done. Let's move on to the next one. Now, here we have this one photo that I said I didn't like because the board was too close. So then we did another one here. So a ready pretty well exposed out, guess not, I guess that was just a preview. So you know what? When we saw the preview looks good. We could probably just press Auto and it just automatically looks pretty good for us are ready. Now, of course, you could bring the shadows a little bit up if you want to put some emphasis on the product. And I would also just leveled it, delivered it out a little bit, which is this is a 45-degree angle. Now what I feel like this is missing is some texture. Like this is texture all the way up. But we're not gonna do that. We're going to add a little bit so that it feels a cake, but subtle enough that you don't even feel it. Here we go. We're done with this one. Let's move on to these next two V's. I really liked. So with this, I'm going to, first of all, I noticed that the shadow is really dark in the middle. So I'm going to up the shadow. That way. It kinda just evens out with the rest of the scene. And of course, it's still not even that even doubt it's still dark. But that's okay. We can work with that. In fact, it's just a little part here that's dark. So I can brighten it up like that. And as you can see, it's a bit too bright, so let's just make it at a 0. And I click on this. And then I want to bring up the shadows because I think the palm of my hand was actually, well, I guess exposure. Who do to shadow and exposure and what is highlights. Sometimes you got to play around with it and see what makes for the best edition. It seems like highlights not going to do too much, but a little bit. Okay. So we got that. I noticed the sleeve is a bit dark too, so I'm going to add a bit white into the sleeve and there's a bit of bright to it, so I want to bring it down slightly. There you go. Now, I've noticed that there's a bit of overlap. I pressed too much and I passed it. So there's some obvious brightness over here. So hold onto the option key and just get rid of that. Okay, Great. So I would say this is done and we can move on to the next photo. Now of course, I could do one more thing. I can brighten it up a little bit because it does feel like the ocean is a bit darker. So let's brighten it up a little bit. Now, this is a bit too bright, but we could turn the highlights down to even it up. And if you do like, you can add some saturation so they've put some color in there. Not too much though, you don't want to over saturate and that's typical beginner mistake. Okay, Now we're done with that. And the next photo, there's similar type of exposure. So I'm assuming I go in and copy the settings and see what it looks like on this next photo. And ran off the bat. I think it has a pretty good base to start off with. Some of the highlights are big bright, so I'm going to bring down that. Now. I do like the background being very highlighted out. So what I'm actually going to do is just use that one tool again and just go in the middle. Now we don't need a Brighton anything up, so I'm just going to make all of these settings 0 and even Claire to 0. And I'm going to bring the highlights down. Here. You get old. Really like this photo now it's pretty well balanced. Cool. Alright, let's move on to the next one. Now, here's this one with the volcano rock. This one looks like a pretty well exposed photo like everything is pretty similar. I honestly would just press auto on this one, see where it takes me. It is a bit on the dark side, so I was brighten it up a little bit. But besides that, I would actually make it horizontal crop for this one just because that would just emphasize this product so much more. With that too, since it's so full of texture, I want even mess around with texture and see what this does. So adding full texture, it gives it a lot more pot, but I'm not gonna do that. Remember, we got to be subtle. So I'm going to add 20 texture to it. And then I'll say that's good. And then we'll move on. Okay. This one's a very interesting one because the exposure is very tough to expose. Because if you notice here, this one is in the dark and that background is indeed bright, sunlit day. So I'm going to go and explore that are developed the mean and press on Auto. See what we got. Honest seems to have helped it a little bit. It's a good base point to go off of. Now, I'm going to use this graduated filter to bring in some light from the bottom right, since that's the dark area. So I'm going to try and bring in some light in here. And this is what we got. Alright, let's bring as much light as they can. And so this way it highlights the object in the middle. Now of course, this is a way to highlight it that looks artificial but play with it a little bit like how is right now it's hardly even noticeable. I would say the volcano rock is a bit bright though, so bring that load down and then we should be good. Yeah. Yeah, I like this cool. Moving on. This one, very similar setup, although this one might even be harder because it's not like a single layer, a single area that is separated. This kinda like single area here. This area is the same as this area ish, and then this area in the back is completely different. So let's just go with auto. Let's see what we get from here. So I don't know, it's actually pretty good. Let's see, bad. So I'll up the exposure because it seems like generally the whole photo is dark. But the background here is a bit over highlight. The highlight is a bit overexposed. So let's see what we can do with that. Now. That part's, let's, let's bring the highlights down. Okay, Cool. Bring the highlights down. Just saved it. So besides all that, I think this product needs to be brightened up a little bit and then we're good to go. Now, of course we don't want it to be too obvious or too dark, but something like this maybe. Now, it just seems like this is a bit too dark. So I'm gonna do that same Graduated Filter and bring in some light and see what we get. And cool. I kinda like it the way it is, like this. So I'm just going to say this is good to go. Then we'll move on to the next. Oh, this is super easy ones. Now, honestly for this, it can go many different directions based on the aesthetics that you're trying to do. Honestly, I was just press auto and see where it takes me now, this is a bit too Alteryx, too overexposed. I'm going to bring it down. Drop it. And there you go. There's your photo. Now I would also even go into make like a third row so that you can have texts and words and whatever coupon codes over here. And if it does seem a bit too warm, we could bring it down a little bit. The cool side, okay. I would say this is good. And I will copy this too because I liked the exposure setting on it. And then I'll drop it in here and say this is also good. You can also do a vertical crop on this one. Depends, it depends on what you want. But here I'm making it centered actually. I think this deserves to be the center of attention. Then next one, okay. Dirt. Now, this crop. Now you could flip the image by pressing Command and then the key next to P, I don't know what that's called, but the key next to P command in that key flips the image. I've just gotten used to the hotkey. If not, there's surely different ways that you can go up to somewhere like photo and rotate left or rotate it whichever way you want it to. But yeah, you could do that. And then for the most part I'd say this is good to go. I would actually like to add a bit more texture to it, just so it has a bit of pop, but other than that, ready to go. Then here we have this highly textured photo. Now, what I would do here is actually this press Auto, see where that takes me typical. Now, notice that this is actually out-of-focus. So I would actually probably use this photograph anymore. Could do real quick is up the shadow, but yeah, I wouldn't use this photograph anymore. It just does it doesn't fit the five. Okay. So next one. Oh, this one's nice. This one's good. I liked this one because you can just crop it into just the tail of the surfboard and the product which makes very cool lifestyle shoot. Now you notice that it's so dark. But if we press auto, it's going to save so much of it. And it's still not completely how I like it, but I would just bring up the exposure. And then boom, good enough. I would say this is good. Okay. Next back on the truck. This is not completely clear. Is it? Good enough? Good enough. Let's start off with Auto, see where it takes us now, I think this actually shows too much of the detail of what's going on in the back. So I will just bring down the exposure so darkens up again. I would bring down the shadows so darkens up again. So this way, now all it really does is highlights the object that you're trying to showcase. I would also crop it to be a bit of a tighter rule right there. And now it really just show cases, serve dirt and everything else is blurry. So you can add texts and add whatever lifestyle thing you want to add to it. I'll also give it a little texture. And boom, nice. And finally, our last photo, similar to the last one we just did. So I would just go and develop and do the trick that we've been doing, which is copying the settings. Copy those settings, paste it in here. And of course it's kind of wide and kinda not really focused on surf dirt. So we're going to crop it. Now. This one, let's do a four by five crop. And it's still a bit too wide. So on and zoom in a little bit. See how this looks. Now, this doesn't look right As it out a little bit just to show the surfboard fins. And seems like there's still too much going on actually with the pole and the bag, the trees, the thin, this thing holding it up. Let's try a vertical crop. Now, a vertical crop actually seems a lot better because it doesn't have so much of the extra details that are on here, the sides of the image. And it really just shows the focus on softer. And this is reminiscent of late 80s, early 90s style ads where they would just have some type of words on the bottom. But other than that, I'd say this is a photo that's ready to go. So this is us editing through all these photos. Now, let's move on to the next thing which is applying these photos to real-life applications in marketing. 9. Finding Advertisement Inspiration: We'll look at all the design that they have and figure out what type of ads, banners, and imagery that we want to make. So starting off, this is the home screen and think this is just text on top of a image. Okay, yeah. Let's go down and will see what is actually a graphic. So this is a graphic right here. Changing the World. Start with your sunscreen. Great. So let's save that down. So we have an idea of what they like. Okay, so on the Mac, you can press Command Shift in four and it gives you a selection tool. And with that selection tool, you can select what you'd like to save. So here out selection to open and drag it across and see if this image, okay, here's another cool one. This is quotes on the bottom. Could save that just for reference. Okay. So another thing I like to do to, is to look at competitive brands as well. So we know this is a reef safe sunscreen. Basically, we just look up reef safe sunscreen and see what other competitors there are and see what ads that they're running and what kind of design elements they have. So equal roots is the first one that popped up. And let's check out equal roots. Ok, now here's eager roots. Nice, nice design is cool beard for the holiday season. So I'll save this as well just to get an idea. For they have o another one or two. Well let's save both of them. Okay. Great. Super similar elements. Okay, this one's a nice one. Definitely recreate double. So save that as well. Okay, now we have a few saved. Let's go down and see what else there is. Gift ideas for stock and surface. Awesome because it's fun. And you can save this as well. Now this has a similar element to what we saw on the page. It looks good, so I'm going to save it as well. It's better to have more things to refer to Dan to have less. I like their use of color as well. You notice that it's black with the blue highlighting the important things. Okay, this one's nice, 1% for the ocean. And here we see some other cool elements as well. This is this E, two routes with their product packaging. Okay? And we could also probably look at their Instagram for some inspiration on how to shoot her product photos. But I think we have plenty, save that. Great. So that will, that we saw IQ roots is go back and see what other brands there are to look at. Maybe tropics sport, sharp Export. Now just from looking at this, it looks like a different aesthetic from sunburn, but still we can learn something from it. And k, very different aesthetic. Okay, so sometimes you go on a website and you're like, okay, this aesthetic, this field as it maps, use got its retrace your steps and find what else we can do. Then we men science. This is the scene that science work in stratosphere. Amen science is definitely a different aesthetic as well. So we gotta go back and retrace your steps and see what we can use. Raw elements, okay, this one looks fun and modern and just on the same vibe. Raw elements. Okay, this one is full to man. The naturals are Amanda, maybe packaged free as well. Okay, now we have a couple leaves. Okay? This is row elements. Connect with us, enjoy 10% off your first order. This is a nice little box. We can save this because this could go in an email newsletter or something. Okay, so let's go down, see what elements that they use. Now too many ad. Here's a colon. It is big so we have to zoom out a little bit then save this query back to a 100%. And it seems that we could also go a little further to and look up their Facebook ads. But I'm not gonna do that today. Does get kind of complicated. Elements met a natural, maybe even Westbury Next, let's say iOS Murray first was wearing sunblock. Okay. Okay. So lets marine doesn't look right at all. So let's not go on. Let's go on. Mondo naturals. Wanda naturals. So as you can tell, this is a pretty time-intensive product. You have to look through many different websites. You have to examine many different things. And we're only putting together inspiration or material to study for now. Okay, so Amanda, We have this introducing us to the website, beautifully made. So let's save this. Just so I have something referred to in the scroll down a bit, we see this first thing right away. This is beautifully done. Save this. And we'll go down, we'll see what else there is. Okay. You some cool element. Shoot a photo and they have their text in a white box with a white outline over it. Now this is a good element. Use and want to save both these refer to get in there. And their Instagram actually looks like it might be something that we can also refer to as well. We do have enough saved up for now, so I'm going to skip that. And I think we have just about enough on our advertisment inspiration. So let's put it all together and save it into a folder. 10. Creating Hero Slider: Okay, so now we're gonna go into making the graphics. Starting off, I want to do a hero slider, a square image. Does those go in with a lot of different parts of the website, the Instagram, Facebook. And finally, I'm gonna do a meet age section that you'll generally has an image. So we're gonna go through three. Let's start off with the hero slider. So a common ratio would be 1600 by 500. Okay, so now we have our racial out for Hero ladder. And we're just going to open up a sum over AD integration, the sum of our shots. So, okay, so we could pull one of these in. Let's use it. Drag it out to fit the proportions. And now see the thing with this, I see is that the product is too far in. You want the pled out to be maybe at least a third of the size of this ad. Note, this is kinda third, but it doesn't look good. So we're gonna go back and find a different foods because we don't have a sorted anything to it. So let's plot something. Okay, what's, what looks good? Great. So now we count something that fits and looks good in our hero sliders L and you have something like this. Beauty of it is. Remember how I mentioned leaving room on this side. So what this room on the side? You can have text and thought here, whatever it is wanted to advertise. And earlier with with our research, we saw that they were using Helvetica and its other thought that the thought dinner, but I'm guessing that's just a thought with their web hosting service. So we're going to use Helvetica, go and bowl. Looks like the website was bold. And you can look up some of their slogans so that some bone. Now we can look at some of their slogans and copy it and create something. Suppose someone says, you better, start with your sunscreen. Ok. You've done with your Sunstein. Now, the formatting of this looks kind of up. So let's find a way to make this look better. You better do some screen. Okay, great. That's not strong and bold enough. Well, it is bold enough, but it's not big enough. So we're going to increase the size, maybe 80. Oh, now it's too big. So we will write it down smaller. Or perhaps you can change this around a bit and bring our image to a thing with this is you always have to be able to change and adapt to how it moves up. So you could do something like this, actually do better, but it would make sense. But now I still think something is off with this. So I will change the size because it does take a lot of trial and error to figure everything out right? Now, kinda like get up in the middle. Let's see what this okay, good. 20 plus 15 is 50 is a bit too small. Stress it again. Since the my my do it PTSD and needed to bring this down a bit. And look like a good name. K sub C is slightly to date T, So a strip 5656 words. And sometimes I like to explore all the other options as well and see what the plot, okay, so regular is definitely not it. So let us say that you'd like to explore what this, what the fonts can do just so you can see what looks good with this image. Great. So we could just start with bits. Do better. Start with you since D. So this would be R hero slider. And with a lot of these hero sliders t, you have a small little thing down here that says stop now or something. So let's just make little shop now. Sided that 30 was the best font size for the shop now. And we position them now in here and there you go. You have your slider image. Now let's move on to the next. 11. Creating Square Graphic: Graphic. So I'm going to start a new template. And I actually like to do something pretty big. So that covers most of size. I use you 1500 by 1500 pixels. And we're going to go and find a lot of those images that we had earlier. Okay, so now we're at the rocks are smaller images. Now the thing with this one is we could just use any image for the most part, the square is very flexible and very easy to work with. Okay, great. Now we have this, this one. Alright, so let me break this down. This, this hat right here, or this bottom part covers around 60, something like two-thirds of the image. We can even move it up a little just to emphasize the whole image. Now, the finishing touch to this, because we already did most of work, the finishing touch to this would just be writing something on top. So maybe it could be shock on she asleep. Spelled it with exploded, cool and make it a little bigger. Now again, with a lot of these words and texts and stuff, it shouldn't be about two-thirds of the way. We're still applying the rule of thirds to this. I think they do use apps though. Do that. Capsicum, which is good enough to get us nonfat. That's what I get five, excuse me not to use film like this. Don't be afraid. Check the internet consciously. Okay, on this, we okay, perfect. So yes, the plus spoke directly. So now we have this and I still think it's a little small. So it's the one thing does seem to cover about two-thirds of the way. And there you go. Well, now that I keep looking at it, it doesn't this Silvio, Good smocks and start 1 third, 1 third is nice. 1 third is nice, is bold and makes a statement. So let's go with this. This is our image. And sometimes you keep it. Player two it like know, is giving a little r reflect them but they're like little arc like that. That is undistinguishable, but OXO is there because he's aka the R2 much the font gets distorted and there's other ways to make it wrap around a circle like this or like this. But that does take lot more time. So what I just did, I press this button, appeared to work my tech and worked for Ben, but 6% is even part. Right? So here's our square root and save that as search period where great. 12. Creating Mid-Page Banner Image: Okay, so finally, we're going to do one that goes in the middle of the page. And since we didn't save a bunch of these inspiration here, we could just grab one of these, open it in Photoshop. That way we already have the template for the most part. I mean, too much for you to pixels off. You can always go back and edit it. But so we have this as the template and the view is just create a new layer and delete the last one. Or you could use it as a skeleton to build your new thing on top. So let's do that. So I want to build on top of this one. And I'm going to start off by creating a square on this side. And this is clean. I want to have a fill with the colors that we've saved earlier. So remember earlier we looked at the colors. Wu was one of them. So let's copy the blue. Fill it with that same blue color or green. Yes, it's me. Somebody got right here. Let's go back to the website. So it's the.com. And okay. So maybe you was I wrote down blue. So we've gotta go back and change this to green. So 1000 mistakes happen in green ink. My guess that was, you could see what else we have here. For green, orange, pink. Who we would save this orange. Remember that earlier? Because color, okay, that's great. And then save it. So let's go back to Photoshop so we can design this. Okay, so now we have this green text right here. Let's put some words in their original. Dirt is of course that is way too big. So let's make this AT original dirt heads. And we'll throw an image on the left side. So it's where we have searched their images here. Have a good amount of stuff. Looks promising. So let's see this. Well, it's okay, most of these are in, and so we only have one unknown stuff. But it seems like that one. The uses for drag that over fits in here, but you can also test things out and make it a little bigger. Then that would mean that on top. Okay, so you get to this. So it looks like the Green did something very interesting. Okay, now I got it now. So original. Now this time ellipse, but it doesn't look that good. So let's go back in and see what we can change to make this look right. So what is this? I will recommend that, that we could do, we do it no one. And this is r square or games where we could bring it down. Or we did throw another color. So let's try our king. Live with this vector square bill. I guess orange colors are all over the place today. Ok, well the orange actually looks pretty good. And you want to see what other elements that we can go in here. So let's move this up. And you could also probably, it's not working. Okay, so t original spirit and see what other quotes that they have. Screen that actually does what it's supposed to protect. Some of this phonons sublet suicide rate. Well, maybe we can do this to decrease consumption or, or one of these essence being dead actually does what it's supposed to do, detect, okay, it goes back to that. And that is way too big. So I wanna make it 48 and see how that looks. Okay, 48 also way too big. Now, I do want to have spacing on both sides and also wanted to center. Okay, great. So this still looks a little bit off to me. Let's see how we can fix this. Since speed, that actually does what it's supposed to. Okay, so let's put that down. And let's make this. Now. We do want this stuff pop up a little bit more. So let's go back to see what else we can do. We can put black in there. Yeah, definitely satellite rule. Now we can definitely use something like this. Let's go and check again. And they have now and would like to use this font. So if you don't have access to this font, each definitely ask whoever you're working with to send you the fonts that are using. Right now. I am just making this free hand like this so you can understand, see the process. But it would be a lot better to know exactly what thought they had. Personally for me, I think a font that looks like that is the dance the bowl game as well. Doing that punch the de-centered. And maybe you can make this a little bit enough. 16 of essentially this now. All right, so we have this centered, looking pretty good, is a bit of extra room right here. So I am going to go back to C. So it's just a lot of space here. So there's a lot of spacing and you want to just, you know, finish this. But we can do is have a order outline protect that foots. The bill has to be blank and the stroke would be white. Not teach, Did you go? And here we have an image that you can throw in the middle of the web page. Now do you think this border is a bit too thick? So it's a little bit just to get straight. So there you have it, three graphics to put on your webpage. 13. Ending: Thank you so much for watching and finishing this course. Now, what this information, I know you can go out there and create graphics designs for your business, for a client or just to practice for fun. Now, the next thing to do is if you could please leave a review and let me know what you think that would be super, super helpful. It would one be able to help this course get to the people that actually do need it and that they'll benefit from learning from it. And also it gives me an idea of what I can improve on and what I can add on to the course. Because all of these courses, I can still go back and add more sub2. Anyways, thanks again for watching and I'll see you next time.