Transcripts
1. Opening Words of the Course Google My Business SEO with AI: My name is Amit, and I have a company of
promoting businesses, and I decided to
make this course to help you to achieve the
same thing for your own. You can do everything
for your own in these days with
these AI tools, and you really don't need anyone else to promote
your business. So I'm going to give you all of the
information that I know. I'm also an expert in
AI tools and I have a really big website that
covers many AI companies. So I'm going to tell you
how to use those tools to promote your business and enjoy disadvantage
of technology. I know how Google works, how Google My Business works, and how to give you all
the information you need. So this course not only for people with knowledge of
technology, you can know nothing about
technology, because I'm going to teach
you step by step, how to do everything. It's super easy. Don't be afraid of
this AI tools word because it's really
easy and simple, and the opposite, it
make your life easier. So I'm going to teach you all of the steps that you need
to do from creating your profile until
to optimize that and the ongoing promotion
and how to optimize it that you don't need
to walk all the time. Will learn everything. So if you are new to Google My Business, this
is perfect for you. And if you already
have a profile, this is perfect for you as well because you can
learn everything you need to know because I
will teach you how to do that, even with spending
one day a month, even in two or three months. You will learn how to
make it automatically, so you don't need
to do anything. So it just requires you with you one time of work,
and that is all. And that's amazing. So what we will learn in this
course will cover 0-100, everything that
you need to know. Everything that you need
to know to make sure that you learn all of the
information to make you first. You will learn from your
competitors from yourself and what to do and how to
do that step by step. And as you can see, I'm doing this video inside
of recording room, and it's not just
an AI tool that change my background.
This is a real coding room that
I'm using to make sure that you're getting
the best volume, the best recording of my voice and that you
can enjoy this course, and that you will understand
everything that you need. I will attach to this
course all of the links, everywhere that I
will tell you to go, that you will see attach, so it will be easy for you, and I will explain you everything
that you need to know. So don't be afraid if
you don't know how to use all of those tools yet because you will
learn everything. So I really want to wish you
a good lack of this course. Take the time, do
everything that I tell you, do it step by step, and you will see that you're getting the result
that you want. So, let's begin.
2. Setting Up Your GMB Profile: Welcome to your first
part in this course. I'm going to talk today
about how to open your first profile on Google
My Business, Google Maps. So if you already
have an open account, you can skip this part and continue to the next
part about optimization. But if you would like to
see this part as well, that's okay because I'm going
to touch some parts that may be helpful for you later on. Okay, let's begin. First, let's get into the
link attached to this part, and press, manage
now on this page. You're going to be
direct to the part when you need to choose
a business name. Here we're going to write down our business name as it is. We're not going to change
it or add any keywords. We're going to touch this part later on on the
optimization part. So right now, write
down the name as it's written down in your
logo on your website, in your social media,
and anywhere else. So in my case, I'm going to write
down Bablin and Google will show me if there is any duplicate of my name of
the business. So let's see. All of these names are not mine, so I can choose
the first options. Google asked that to make
sure that if you already open a business name
under your name before, so you won't have any duplicate, and it will cause you a lot
of trouble in the future. So let's continue.
I'm going to press, create a business with this
name, and then continue. Now, you ask me to
choose my business type. The first options is
for online retail. It's for businesses that sells
the products online only. Then we have a local store. Local store, it's any business
with a physical location. Yeah, like store,
but also like gym, restaurants, offices, and so on. And the third options
is a service business. Service business, it's
any business that goes to the customer's house
like air duct service, chimney service, and so on. Now, on those three options, we need to go deeper
on about two options, the local store, and
the service business. Because if you choose
online retail, it's mean that your business
sells only products online, so it's fine to open a profile
in Google My Business, but this course,
it's not for you. We're going to talk
about local store, and if you are a
restaurant, a gym, of course, you're going to
choose the local store option. But you have to take in mind a couple of things
because if you are a restaurant and you also ship your food to
the customer house, you can choose
service business as well because they let you choose a couple
of options together. You can choose a service
business as well. And if you are a local store, you really have a shop
in the mall, let's say, and you also sell
your products online. You can choose online
retail as well. And if you also ship your
product to the customer house, you can choose all
of the options. Let's talk about the third
options, the service business. So if you give service to customers in their house and you don't have any
physical location, you will choose the
service business, but there is something that
you need to keep in mind. Because Google do care if you have a physical
location because they want to give the customers the business
that closest to them. It's means that if you have a physical location and someone
in your area looking for, let's say, Airdt
service business, they will first give them the option that closest to them. After that, you can
be shown as well. So how can we do that? Don't be afraid. You don't
need anything fancy. You just need in your home a place with a table with
a computer on top of it with some logos printed on the wall that will
look like an office. Also in the front of your home, you want to print a sign that shows that your office
is there with a logo, maybe with opening hours. Why do you need to do that? It's because later
on Google will want to verify that you have
a physical location. And then they can
do it by video. I will talk about it later. And you will need to
show them that you have a physical location
and you are not just a service area business. So it's really up to you
if you want to do that. You have to remember
if you do choose that, you will show your home
location to your customers. So it's really up to you if
you want to show that or not. Because if you choose
a service business, you will not show
your own location to any of the customers. So I can tell you that it
depends on your decision. I will choose the physical
location because of the better chance to get higher ranking. It's
really up to you. If you don't want to do
that, that's fine as well. I can tell you there are
businesses that I promote. They don't want to show
their physical location and still got really
high ranking. It's just a factor
that can help you. It's really up to
you. Let's continue. First, we start with
the local store, and then after I
will show you how to open a service
business as well. I press local store
and I press next. Here we will ask you to
enter a business category. For now, we will just write down a business category
that fits our business. Later on, we will understand how to choose the one
that fits you the most. Okay, for now, I'm going to act like I am a gym with
a physical location, so I will write down a gym, and it will give
me some options. I will choose the best one. So for now, I'm pressing gym, and I press next. I will ask us to enter
our business address because we are opening a business with a
physical location. So let's type it in. Let's say I mean the street, I can just start
typing the address, and it will auto
fill the address. So let's say that
this is my address. I will make sure that
everything is correct. It's highly important because
in the verification part, it has to be correct. If you need to add
another address line, just press the plus button
and enter the full address that will help Google understand exactly where are
you located at? It's highly important
to do that correctly. Okay, let's press next. Now you ask me if this is the
place that I'm located at. So if I see that the pin
is not in the right place, that it's highly important because if people
are looking for your business and they
put it on Google Maps, that we lead them to there. So make sure that it's
correct on the right street, on the right side of the street of where your
business is located. So you can just adjust. And let's say that, my business is here, but I'm located in
the other side. I will move it to the
other side of the road, and I will make sure that DC is the right street and the right place exactly where
my business is located. You can check it when you are at your location and to make
sure where exactly you are, and then just put the pin on the exact
spot of your business, and then press done. And then we're going
to press next. Here we're going to
enter our phone number, And our website if we have one. If not, leave it blank, and just press next. E will ask you if you would
like to get some news about improving your business or to participate on some surveys. Just decide if you want it
or not and press, continue. Now we got to the place
to verify our business. I'm going to give you much more information
about this part, but I want to go first
backward to the part of opening a service
area business to show you how to do that. And then we will talk more
about the verification part because it's pretty much the same for both of them.
So let's go back. So now I'm going to choose service business and press next. Now you will ask me again,
my business category. But now I cannot
choose GM because GM is not a service
area business. I'm going to choose like
Aird cleaning service. And then I'm going
to press next. Here you will ask me, where are the areas that I will provide
service to my customers. So I will start writing down, let's say I'm in Los Angeles, so let's type in
Beverly Hills andino. And so on. When you're
putting those locations, you need to remember
that you cannot put places that are more than
2 hours drive apart. So if I'm located in Encino and my drive
to Beverly Hills, it's 1 hour, and my
drive to Hollywood, it's 1 hour, that's okay. But if from Hollywood
to Beverly Hills were more than 2 hours
drive, that's not okay. It's not only how far
it's away from my place, it's how far the distance from the longest locations
that I chose. You need to do a
circle of places that up to 2 hours drive from each other and don't
put more than 20. And I can recommend you not
to put more than three, but we will talk about that later on the optimization part. For now, let's leave it
like that and press next. Here again, he asked
me my phone number, so I'm going to type it in
and website if I have one, if not, I leave it blank. Then I press next. Again, he's going to
ask me these questions. I'm going to press continue. And now we got back to
the verification part. But the difference is, because I'm a service
area business, he asked me to put my address. I didn't put it yet because I said that I'm a
local area business. So the address that
I'm going to put here, it's only for verification, and it's not going to be shown
to anyone of my customers. So people cannot see the
address that I put here. So make sure that you are
putting the right address. The correct one, because Google may send envelope with
a code to this address. They need to verify it. Put your own address correctly. So I putting this address, and then I'm going
to press next. So as you can see here, he asked me to verify that by phone code, by
business video. And if you remember when I done a physicalcation,
he asked me, as you can see, to do
just a business video, and it doesn't give
me another option. So Google have a couple of options to verify
your business. It could be by SMS
to your phone. It could be by sending
a code to your e mail. It could be by
sending an envelope to your to your business, to your mailbox, pretty much. And then you get in code
that you need to type in. And the most common options
that Google use right now. It's a business video. They like it because
that's give them a real understanding
what is your business, and if you are telling
the truth, it's really, really hard to fool Google
with a business video. That's why they are asking
that the most these days. So let's talk about that. So before that,
let's just say that if you get in an SMS
over your phone, you just type in the code that
you receive and that's it. Same thing over the e mail. And if you get in
envelope to your home, to your business,
you need to wait up to ten days until you get in the envelope
with the code. And then you need to
type in this code, that will show you
later where do you put it in if you ask this part. For now, let's talk about
the business video. First, if you are
a business with a real physical location like a restaurant or a
gym. So what do you do? Let's say that I am a gym and I need to do
a business video, I will need to log in to
the verification part with my phone because
they want to take a live video of
what I'm uploading. I cannot do the video and then upload that later.
They want a live one. So how can I do that? I need to log in with
my phone, on Google, to make sure that
I'm signing in with my e mail that I'm opening
this profile with. And I'm writing down
on Google my business. And then I will have a
place to write down verify. I'm going to press this button, and then I will be shown how to make a video of what
they are asking for. So what do you need to
prepare when you're doing so? So let's talk first about, let's say that you are a gym. So you're going to
start this video with your phone when you're
outside on the street, and you will take a
video if you have a sign that put the street address
on top of it, that's perfect. If not, maybe on the houses, on the places around you, you can see the location and then video that that Google will understand
where you are. Then you need to make a video, let's say we are a gym of the gym from the
outside with the logo, that they can see that
this is your name. And then you need to enter
the gym in this video. With the same shot, you're going inside the gym and you're
showing the equipment. But Google need to understand
that it's really yours. So first, we showed them
that where you are, then you show them that
you are really a gym. Then you need to show them that it's really your business, so you're going to get in and then get in maybe
into the office or a stricted area when you can only if you are the
owner you can get into, and then go in there
with this video. And if you're in the office, it's good to show logos there if they are
printed on the wall. Also, in advance, you need to print a bill that you received to the
business, let's say, a water bill or electric bill with the
address of the business, and then just make a video of this address
when you doing so. And that will make Google understand for 100% that
first where you are, that you are a gym, and
that the business is yours. Really, really easy, but you need to prepare
everything in advance. You making this video
up to 2 minutes, so make sure to do
everything in one shot. So this is for physical
location business. But if you are a
service area business, how can you do that? So what do you need
to do is to be with your car because let's
say that you are ado service, you need to be in the area where you are giving
your service, that you said that you are
providing your service. And then you're going to again, make a video of the
area around you. Let's say you like
next to a sign, and you will video that. And then you will
turn around your car, and you will show if you have a log on top of your
car, that's perfect. You will show this logo. And you're going to
get into the car, and in the car, you're going
to show the equipment. And that's will make
Google understand that you are providing an airdac
service in this area. But if you are also an airdac service
that you want to use a physical location and you
open a office in your home, so you need to make the
video like we do to the gym, so you do it the same
from the outside. So you turn around to your home and you show the sign
that you printed, let's say that you put it on
the fence, with your logo, with your opening hours, And then when you get
in into your place, you can show your car
in the parking area with the logo and you're
showing the equipment inside. But you need to show
them that you have an office in your home. You're going to walk
directly to the office that you build with the
computer table, with a computer on top of it, with the logo
printed on the wall, and with the bill of
the house that you receive electric bill
that shows your address. And then you take
a video of that, that will show
Google that you are a service area business because you have a car
with the equipment. Also where you are located, and that you have an
office in your home, that you can receive customers. So you are also a
service area business, but you have a
physical location, and that is what we want
to do when we want to show Google that our
service area business is also with the
physical location. And that is so the
verification part. From now, I'm going
to do verify later, and I'm going to
press verify later. Here we're going to ask
me to add some services. You can mark the things
that right for you, but we're going to touch about this part later on
the optimization. For now, you can just sign everything that
you think is right, or you can press ski. Here you're going to ask
me my business hours. Also, we will talk
about that later. For now, if you want, you can type in your
business hours as it is. I for now press skip. Here business description, also, we're going to touch it deeply about what we
need to write here. Now you can write down
anything you want, perfect gym, anything that
you much want to write. For now I'm going to press skip. Here we asked me to add some
photos for my business. We're going to touch this part. It's really important one. For now, you can upload some
picture of your business, if you want, if not,
you can press Skip. Here you want me to pay
for a e mail of Google. I'm pressing Skip. And here he tells me that my edits will be visible
once you are verified. So I'm going to press continue because I didn't do the
verification part yet. So as you can see, this is the part when you can
manage your business. Here If you are writing down my
business in Google Search, and you are signing in with your e mail that you
open the profile, you will get to this part. Only you can see that your
customers can see this part. Here we can edit our profile, read reviews, upload photos, and much more, and
we will talk about each one of the things
that you can do later on. We want to finish the
verification part, and as you can see, tell me, customers can see your
business information. Get verified to let them
find you on Google. You will see that as long as
you are not verified yet. So what do we need to do? If it was to upload a video? So when we are
entering from a phone, we will see the same message, and we press get verified. Then we can make the video. If we getting an envelope
to our home, same thing, we press, get verified, and then we can type in
the code that we receive. You have to understand that the part of the verification can take a while because Google need to confirm
your business, even if you upload the video, even if you receive
the SMS to your phone. And your e mail, they can ask you a couple of ways to verify. It doesn't mean that you
will finish with one thing. You can make a video
of your place, and they will also want to send an envelope with a
code to your business. That's how they do
the verification. It's really about luck and
how fast you can do that. So every time that you
want to see your process, you're going to enter this area and see the get verified part, press this button and check. Where are you right now. You will understand,
and you will need to have patients
because it takes time, and that's okay because we
are opening a profile to our business that can provide us a lot of customers
in the future. So take the time, do everything right and make sure that you
do the verification path, exactly, as I say, do step by step, and everything will be okay. Just come back to
see where you are, and you will see that this
note will just disappear, and your business will be shown to customers, and
that's what we want. Just come back
regularly here and see if they ask you for
another verification part, and if not, if they're still processing the last
things that you do. So we understand how to open a profile on
Google My Business, Google Maps, and how
to make it verified. We didn't touch
about the parts of the optimization because all of that going to be
in the next path. We just do the little
things that we need to do to make
the profile open. But you need to understand
we can still edit our profile and do the entire optimization path
before we got verified. So that's perfect. You don't need to wait. Continue with me
to the next part and let Google verify you later. It's not bothering us yet. So let's move on to
the optimization part.
3. Choosing Keywords for Google My Business Optimization: Welcome to the
optimization part. In this part, I'm going
to explain you all of the things that you need to
do to optimize your profile. We want to get our profile has higher ranking when people are searching for specific keywords. So we first want to understand, what are those keywords that
people looking the Then we can understand on which of these keywords we want to
get the higher ranking. Then we will do optimization
on those keywords. In this part, it
could be a little bit complicated because there is many things that you
need to do at once, but don't be afraid of that because we're going to
do that step by step. You will see attach
to this part. You can find a word
with the prompt. Prompt is a text that
we are using in GPT. C GPT, you probably
heard about that before. It's an AI tool that can use the Internet information to gather you information for
the things that you need. So we're going to use
this AI tool GPT, and we're going to use the
prompt that we made to get the information that
we want from this Cha GPT. Also, we have an Excel file. In this Excel file, you can see it's really, really easy one that only have the keyword that we're going
to find and the volume, how many people are looking, and how difficult is to compete on these
keywords specifically. We have SEMrush. In SEMrush, we're going to check
the keywords that we find in GPT, and more. Then we can see exactly
how many people are looking for each
of those keywords. Then we can gather all
of this information to understand which keywords
we want to compete again. Which are the one
that we want to do the optimization on top of them. We want to find
those three keywords and the one on the top. I'm going to show you
everything that you need to do for this optimization part, we're going to do that
step by step. Let's begin. Can see now I'm in
the place that I manage my business after
I write my business, and I signed in with my e mail. So as you can see, I'm not
verified yet, that's okay. I will continue to
edit my profile. So if you didn't saw
the previous part, we open a profile, and we are not verified yet, so I showed them that you can you can still edit your
profile in the meanwhile. So if you're also already a business that
is verified, that's okay. You can do the same things
that I'm showing here, even if you are
verified already. Let's continue. Now we
want to find our keyword. First, we're going to open the word that is
attached to this part, and you will see
a keyword prompt. Here I'm going to
tell GPT to act like an SEO expert and find me to do a keyword
research for me. I'm going to tell him, I have a business
in the field of, and now you're
going to write down instead of this, your field. In my case, I'm going
to do that under a gym. You will write down the
field of your business. Let's say a gym. And I'm going to tell them to find me the keywords
that people search for the most on Google and tell me how many people
search for them a month. So everything they're going to give me the keywords that
people are looking the most. So let's take that and open chat GPT that attach
to this part, and you will get to this page. You can see I'm in he GPT four, it's because I'm
paying to check GPT. You can use the free
version as well. I'm going to show you it's
going to be he GPT 3.5. You can use this one as well. I will show you how
to use the free one. But if you would like,
you can upgrade to four, it just will give
you better results. We're going to use GPT
a lot in this course. So I can recommend you to do so, but it's not 100% necessary because I will
show you in this course, how to use the free version. So if you decide to take to
upgrade to the paid version, that's fine as well. I just will give
you better results. So I'm going to take the
text from the prompt that we saw before and pass it
here to the message GPT. Let's put the text
here and press enter. Now GPT will give me the phrases that people are looking the most as you think. So let's see what GPT write. Gim near me, he says that
100,000 searches a month. Best gym he says 50,000, 24 hour gym, 40,000, and so on. What we want to do is to take
each one of these phrases. Let's say Gim near me, and we want to enter SEMrush. It's also attached to this
parts of open SEMrush. And you will see this
keyword magic to. Samraj as a limit
for ten surges, for the free version. So if you decided to
upgrade your plane, so you have unlimited surges and much more in Samraj,
you can do that. I need to let you
know that if you do it from the link
that we attach, we will get small
commission on that. But it's really up to you if you want to do this upgrade because we are not going to use much
sam rush in this course. Only for this part alone
to find the keywords. I would recommend you
to stay just to wait a couple of days
and each day to do ten searches or use a couple of different
e mails to do so. And don't do the paid
version because it costs a lot and it
gives you much more, but you need to learn as
well how to use that. So for now, I would
recommend you to use the free version. So let's see what
we're going to do. So we're going to enter
the keyword here. Jim Neary as Google SGGPT
said, and press Search. Now you can see Jim Near me really a lot of people
are looking for that. So in the US loan, people are looking more
than 1 million people looking for Jim near me. What we want to do is
to take the phrase gym ney to the Excel that
is attached to this part. Ener this Excel, as you can see, there is keyword volume
and keyword difficulty. In the keyword, we're going
to write down gym ney. In the volume, we're
going to write down the volume here, it's 1 million, and the keywords difficulty, as you can see, it's 96. We're going to write down 96. Now we're going to continue. But as you can see,
Samors give us more keywords that could
be related to our search. So they say not
only gyms near me, there is Gim near me. We're going to take this gym near me and write it down here. Here, it was not
im. It was Jims. And I'm going to write
down the volume. So it's 673,000. And the difficulty was 90. Let's continue. Let's see, boxing gym near me. If it's related to you, you have boxing in your
gym, write it down. If not don't write it down, you need to put the keywords
that match your business. So it's really individual
for your own business. So let's see if anything
here, I can use. I can see that
nothing is related. Also, I can do all keywords. So I can press all keywords, and then He can give me all of the keywords that he thinks is related to my search.
So Let's see. So it's planet fitness, a lay fitness, gyms near
me that we already use. There is 24 hour fitness. That could be good for me. Let's use 24 hours fitness in our Excel and write
down the volume. And the difficulty is 82. So if I didn't explain
that before, difficulty, it's meaning how
many competitors fighting against
the same phrase. So it's mean how high
the number it is. It's meant how much
difficulty it will be for you to rank higher
under this phrase. So let's see what else. So we have Gym near me. We already use any time fitness. I don't think anything
else is for me. So let's go back to C GPT. As you can see, the next
phrase is best gyms, so let's type it
in in the search. And we're going to go back to board match and not all
keywords at the beginning. And we can see that there
is best gyms near me, that 22,200 looking for. We're going to try
this one as well. We're going to take
it to the Excel, and we write down
best gyms near me. We're going to write
down the volume. And the difficulty is
100. Let's continue. Best best gym near me, as you can see, again, we have gyms and gym. We can write it down as well. Best gym near me. And is 12,100. The difficulty is 80.
Let's see what else? Best own gym equipment,
best gym shoes. All of those things are
not related for my gym. So I'm not going to use them. So let's go back to Ch GPT. And as you can see, the
next one is 24 hours gym. So let's put in 24 hours gym and see
what's going to go up. Year. So 24 hours gym near me. That's phrase with the 40,000, so let's take it to the Excel. So we're going to write
down 24 hours gym near me. We're going to take the volume, and we're going to take the
Keywords difficulty 57th. Now we need to keep doing
that for as much as we want. But I can recommend you to
do that as much as you can. Take all of the phrases
from CGPT that he gave you. After that, don't
just take that. Even here, look for all of the keywords that could be
related for your business. Look for phrases that
not only GPT provide, and also phrases that
you can think about. So let's say that
in your business, you have personal training. So maybe personal training Jim could be a good
phrase for you. Look it in Sam rush and then see how many look for them
and put it in the Excel. So do this process as
much as you need it. So as I told you, you can do only ten searches
right now for free. So wait another day
and another day. Until you finish your
entire research. Don't be lazy. It's an important part. It's probably the most
important part that you're going to do
in this course. So make sure that you
choose the right keywords. So let's continue. Let's go back to the Excel. Here you can see that I just
do a bit more research. I just save you some time, and here you can see some of
the keywords that I had it. But I want you to see
something in Che GPT again because here it's told me some things like gym
classes or home gym equipment. So probably home Gim equipment, it's not related for us. We
need to understand that. We need to find keywards, that people will really
want to find my business. If I'm ranking first
in home Gim equipment, but I don't sell
home gum equipment, it doesn't give me anything. So it will be first, but I don't get any customers. So you need to remember that you want to put your business on the top of the keywards
that's related to your business that
really give you customers. So as you can see,
gyms near me probably will give me a lot of customers if I will rank first there. Will people look for
that and find my gym? That's perfect for me. So let's see what's
going on here. Here you can see gym near me, 1 million searches,
but the difficulty, it's 96 from 100. So it's really difficult
to get high ranking there. It doesn't mean that
it's impossible. Just mean that it will take you longer to get high
ranking there, and that is fine because we are running for the long
run. It will take time. You need to understand
Google want to see you do a lot of work before they can give
you the higher ranking. And that's fine by us, we are not lazy and we'll
do the job is necessary. So let's see. So we
have Jim near me with a 67 3,000 people with a
kia difficulty of 90. But as you can see, Jim
near me and Jims near me. Is pretty much the
same only here, there is S in Gim. And so when we do keyword research when we are
fighting against a keyword, it's pretty much
the same for Google if you are writing
down Jims near me, or were writing
down Gim near me. So we want to fight against
the longer tail keywords. So for us, Jims near me is
better to fight against. So let's mark it
because as you can see, it's with high volume. And for us, Jim near me, it's less something
that we want to fight. We're going to
fight against that, but we already fight yet when we do fighting
against Jims near me, so it's the same for us. So both of them together, means Jims near me are high volume keyword that
we want to fight against. 24 hours fitness,
as you can see, it's high volume, and the
difficulty, it's easier, but I don't know if
you want to fight against this phrase
because 24 hours fitness, it's really large network of gyms in United States
and Canada as well. So if you are located in the US, and I don't want to fight
against large network of gyms, any business that you have, if you are fighting
against a name, of a different business, it can cause you a lot of
trouble because when people are looking for name of
business, 24 hours fitness, for example, they want to find the business that
they are looking for, and it would not help you
to rank higher there. So don't do it. Okay? So 24 hours fitness, it's not for us. So we market in red. Then we have best Gym. Let's see, by volume. The next one, we
have Fitness Center. Fitness Center, as you can see, 49,500 people are looking at, and difficulty is 50. And we have fitness
center near me, with 33,100 and difficulty 72. As you remember, We have the same phrases
in both of them. O n here, it's longer tail. It's weird near me,
so it's better for us because we'll fight against
both of them together. So this is a phrase that
I want to fight against, and I will mark it in green. Then this one I
can mark in yellow as well because it's not for us because we already
fight against it. Now, what we left? We left with 24
hours gems near me. So if you do have a
business that work 24 hours and the
difficulty, it's only 57. So it's really good
phrase to fight against. If you are really open 24 hours, remember, you are not
confusing your customers, if you are not open 24 hours, and people will look for
24 hours gyms near me, and they find you, but you
are open only on daytime. It won't be helpful for them, and they won't go
to your business. So only fight against phrases that are correct
to your business. So for me, yeah, let's
say I'm open 24 hours, so it's good phrase for me. Then I have best gyms near
me or best gym near me. And so I can fight against
best gyms near me. It's 22,200 and difficulty 100. So it's really difficult. But as you can see, if I will fight against
best gyms near me. And here I have the
phrase ms near me. I have Jim near me
and best gym near me. This is the long
tail that we want. We are fighting against
all four keyboards in one. So this one will be a top match. And this one could be the one that we are
fighting with this phrase. So I will market
in yellow as well, all of them because we are fighting on them with this one. So now we left with GM
membership, as you can see, G membership, maybe
people will look, but not for sure they want
to find the business. Maybe they want just to get
some information online. We want people that looking
for to come to our business. So when people are looking
best gyms near me, they want to find gym
near to their place. Okay? So we know that we
want to fight against that. Same thing here, 24
hours gyms near me. People will want to find
24 hour gyms near them. They want to find
the gym right now. These are the customers
that we want. Okay? So now, let's see which one of them we
want to fight the most. Best gym near me, maybe
it's only 23,000, but it's inside of that, it's also the 1 million, the 673,000 and the 12,000. So this one probably will be our best match because
it's all of them together. It's 22,200 plus all of this, there's a big volume
for this phrase. That's why the
difficulty is so hard. Let's explain that. Let's see. The 24 hours gym, we have 40,500 with
difficulty of 57. This one will be
our second and we have the third option here. These are the three options that we want to
choose right now. But when you have a bigger list, you need to do that
with more details, and to make sure
which one you want to choose for your own business. So now when I have these two, three, I need to understand
which one is first, yeah. This one have a higher volume because it's all of
these volumes together. But the difficulty,
it's really hard. It's means that it will take me a long time to get
higher ranking there. And if I choose the
24 hours gym near me, maybe it's much less people, but difficulty, it's easier
for me to fight against. So it's really up to you
what you want to do. If you ask me, I will go for the er difficulty. I don't care. I know that I'm here
for the long run, and if it will take me long
time to reach my destination. That is fine. I'm not going to do that
for a month or two. I'm going to do that for years. And if I will get first, under this phrase, I know
that my gym will get a lot. Customers, and
that's what I want. But if you're looking
for first first result, go for the low
difficulty phrase, and then you will see
the result much faster. So it's really up to you. So for me, this one will
be my first result. So I'm going to market
under with blue. Okay. So this is my
first, second and third. So after I've done all
the keyard research now, I know which keywards I
want to fight against. So for the rest of the course, I'm going to use
these three phrases. So take your time to
choose the right one. Don't be lazy. If Sarah give you only
ten searches a day, wait a couple of days to do as many searches
that you need. You can pay to them
if you would like Oh, you can use a couple of e mails, but do the full research. Think with your ad also about phrases that
people can look for. Don't use only GPT, and SEMrush, only use with your ad as well because you know
your business the best. So you know what people can look for when they're looking
for your business. Write it down in Semers, they give you more options
to these phrases and do a big Excel with as
many keywords as you can, and then choose the best
three as I show you. This will give you
the best result. Remember, this part are probably the most
important part of the course because
we're going to fight with these phrases
the entire course. You will see that
we use it again and again and again in this course. Choose that wisely, and
that is all for this part, and I see you in the next one.
4. Changing the Business Name on Google My Business: In this part, we're going to
change your business name. Don't be afraid. I'm not
really going to change it. But maybe we're going to add some keywords to
this name to help Google understand which
type of business you are to give you higher
ranking under some phrases. So we're going to
understand what exactly we need
to do to do that, to make sure that
we do it correctly. So Google really understand
what is your real name. And you will have to prove them that is your name.
So let's begin. First, we're going to enter this platform that we
can edit a profile. And then we write
down my business and sign in with our e mail. Here we're going to
press edit profile. And you can see
our business name. We can type in this pencil, and we can change
our business name. But which name we
want to change it to. So let's go to the Excel again. And as you can see, here, we have the three phrases that
we want to fight against. We have best gyms near me, 24 hours gyms near me, fitness centers near me. We're going to fight against the first phrase because this is the one that
we put on the top. It's meaning that he
has the IS volume, and that's the one that
we are going to put most of our effort
to rank higher in. So best Jims nearing. So we need to put
it in our slogan. To add it to our name, we just need to put
it in our slogan, and that will be our
business name in our slogan. But you have to remember
when we do that, we need to change it everywhere. It's not just to put it in Google and write down
anything that we want. People do that before
a couple of years ago, now Google is not
allowed to do that. So it's meaning that after
you change it in Google, you need to change
it in your website. If you have one in
your social networks, in under your name,
in your logo? You need to add in the
graphics this slogan. And you don't need to change the front sin of your business. If it's bubbling the gym
in the front of my gym, I don't need to add this word, but I do need to add it to
some photos of my logos. As I told you, and everywhere
that I write down online, the name of my business, I need to write the full name. That's will make
Google understand this is my real name of business. But how can we choose
a right slogan? So let's see If I want to
use best gyms near me, it's pretty difficult to
use near me in the slogan. One phrase that you can do, you can use it like that. The best gym near me and my
friends, as you can see, I use the best gym
and not the best gyms because it's a problem to
add gyms to my slogan. It doesn't sound good. But the best gym near
me and my friends, it sounds pretty good. I'm not sure that
it's the best slogan. So you have to understand if that's the way that
you want to work with, but it will help
you with ranking. So you need to put ranking
against how it sounds like, and you need to
make your decision. The other thing that you can
do is just use the best gym, let's say that I'm
located in LA, so I can use in my slogan, the best gym in LA. That is all the best
gym in LA could be the phrase that I'm going
to use in my slogan. Of course, it doesn't have the name near me
in the keywords, but at least you
have the best gym, and it's one of the words that the keywords that
we are fighting against. You need to make your decision. If you are changing the name, how hard you want
to fight again. If you ask me if I would
fight against my gym, and I want high ranking, and for now, I don't
get as much customers. The best gym neme and my
friend sound pretty good. I can use that. So
let's do that for now. I'm going to take
the best gymnme and my friend and go
back to the name. And here I can add dash and
the slogan and press safe. But you have to remember,
you don't do that. Before you change the name,
everywhere online first. So go to your website, everywhere, that you
write down your name. Let's say babbling, you had the Bd gum near
me and my friends. Everywhere in the
website, in the logo, wherever it's writing
down, you change the name. In your social networks. In Facebook, let's say your
name now it's babbling, you change it Babbling, the B gum near me and my friend. This is your new
name of business. You have to remember
that. And you can add it to your logo with
a slogan underneath, and you will show Google this is really the name
of your business. So take it seriously. You don't want to show Google that you are doing
illegal stuff. Everything need to be right. So this really need
to be your name. So first, change it and
make it your new name, and only then change
it to Google, and then press safe. For now, it will
confirm my new name because I didn't do the
verification part yet. But if my business
already been verified, now Google will tell
me it's going to be in the verification process. It will take it some time
to verify my new name. It's going to check
everything that we change. So that's why you need to
first change it and only then change the name here to
them approve my new name. So that is all for this part. We understand how to change your name and to how can we do that and which keyword
we want to add to our new name to get
us higher ranking. And we need to decide if it's a step that we
want to do or not. I can tell you that again, there is customers
that I promote, they don't want to do this step, and still, they
get high ranking. Maybe it take them
longer to get there, and Google can promote
their customers. They do do that
higher than them. So it's really up to
you what you want to do there Every decision
that you make is fine. So that is all for this part. See you in the next one.
5. Choosing Google Maps Category: In this part, we're going to
continue the optimization, and we're going to talk
about our business category. We need to understand
which category we want to choose for our
business to rank high, but not just to rank
high for any phrase, for the phrase that we
chose for our keywords. As you remember in the Excel, we choose the first one, and this is the one
that we want to find the best category.
How can we do that? It's by finding which category
our competitors do use. If the first ones under the phrase that
we are looking for. Using this category, we
want to use the same one. Obviously, Google
like this category because they put them
first. So let's begin. First, we're going to
enter this platform after we write down my business
and log with our e mail, and then edit profile and we can find here business category. You can see now it's Air
duct cleaning service. It's when I open, for example, in the
first part, this map. I opened that under A
duct cleaning service. But as we know, we are
GM in this example. So let's change this category and understand for which
one we want to change it. So for this part, you have link attached to GMB everywhere. GMB everywhere will help us see which category our competitors are using for us to do the same. So you need to install
this home extension. But if you are not browsing
under home a browser, you need to use Home browser. So first, download home, if you don't have it
in your computer yet. And then after you install that, you can go to this page. The link to download
Home is attached to this part of the course if
you don't have home yet. Okay. After you install home, we're going to press
install home extension. And here we're going
to press add to Rome and just to install
this extension. As you can see now, it will take us to
the page where we can look for the
keywords that we want. Here we're going to
type in from the Excel, the first phrase that we choose. As you remember, the best gym near me was our first phrase. We're going to take
it and we're going to type it here and press enter. Let's see which category
our competitors are using. So as you can see, leave
the sponsor behind. This one is a paid advertise. We don't want to take
information from them. We want to take the one that originally get to the top and
not pay to get to the top. So we're going to
come to this one. Here we can see that
which one with the star, the category that
F star near it, is the main category. So they choose gym. The second one choose Gim, the third one choose gym, everyone choosing GM for
their main category. So obviously, I'm going to choose GM as well.
Let's do that. Let's go back here and change
it to GM and press safe. But it's not enough. We can add more categories. This is our primary category. We choose the one
that our top results use as we saw here. We took GM because
the first one that not pain to be
first are using GM. Now I'm going to use other categories
from the categories they're using as well. They're using Fitness
Center, and they are first. Of course, I'm going to add
Fitness Center as well. Let's add Fitness Center. And add another category. So let's see. They do
also personal trainer. So if you have personal
trainer in your gym, you can edit as well. If you don't have personal
trainer, don't edit. You don't want to
confuse your customers. So only add things that are
really to your business. So not only because your
competitors are using, but you also provide
this service. So personal trainer, let's say that I don't
have it in my business, I'm not going to edit. They use only gym, they use only gym, that's fine. Fitness Center Spa, Okay, if I have spa in my gym, let's say that I have Spa, I'm going to add Spa as
well because they are ranked high when people look
the phrase that I want. So I want to use their
category as well. So I take ideas from
for my competitors. Let's see, they do gym as well. Look how many things they do. They do indoor cycling. If I have it, I can add it. In the swimming pool,
personal training, look for the category that your competitors are
using and use them as well to add all of those categories that is
right to your business. After you do all of
that, press save. Now, as you can see, my
primary category is Gym, after that I have Spa
and Fitness Center. So we learn how to choose the primary category to
our business and how to choose the second and third
and how many categories else we want to use. So we need to remember to
choose the first category, as I show you to find it
from your competitors, what they are using the
same, the one with the star. Is means that this is
their primary category. That's need to be yours as well. The other categories, make sure that it's really services that your business provide
and its right fit to your business and
use as many as you want. Don't go too far with that. Don't complicate Google. They need to understand which
type of business you are. So if you're going everywhere, they will have difficulty to understand your
type of business. So stay on the right categories that really fit your business, Make sure to choose the
right primary category, that's the most important one. So this is all for this part, see you in the next one.
6. Google Maps Business Description: In this part, we're going to continue to optimize a profile, and today we're going to
talk about the description. The description
of your business, it's really important because this is the first thing that people can read about your business when they
are finding your profile. You need to make sure
first that you write it, that people can understand what is your business all about. It's need to sound good
and to marketing yourself. So people really
want to choose you. Then we can use our keywords that we
chose to enter them into the description to make
Google better understand that this are the keywords that
related to our business. We're going to use again, GPT, the prompt with word that you
have linked to this part, and let's do that. You can open
everything in advance and start it with
me. Let's begin. In this part of
managing your business, you have edit profile after
you write down My business, we signed in with our e mail, and we are entering
edit profile. Here, we have the description
part, we enter dispenser, and we need to write
down a description. So to write down a
good description, we can do it like
that really easily. Look, we're going to the
prompt attached to this part. As you can see,
we're going to ask Google to write us
the description. So what we need to replace here is first
your business field. So for this part, we're going
to replace that to Gym. Because this is my business type right now for this example. After this, I need to
add some specialties, add some specialties
that you want to talk about in the description
that's important to you. I'm going to replace that
for texts like this, innovate equipment,
personal training, heat at swimming pool. This is some of our specialties that
I want to talk about. Now we ask me my
full business name. Let's change it to our
full business name, not just bubbling, bubbling the best gym near me and my
friends, as you remember. Let's take this full name
and replace it over here. Now we're going to
use some important points you want to mention. Write down some important
notes that you want to write down in the description that's highly important for you. For example, I write down
something like this. Every customer is
important to us. We build them a personal
training program, we bring results. Our equipment is one
of the best available. The place is beautiful
and well maintained. This is a text
that I write down. For example, you write down the thing that's really
important to your business, that you want to mention
to your customers, that you think that
will help you attract the customers to your
business when they read that. Now, we're going to
write down the phrases. Those phrases are
the keywords that we chose in the parts of
choosing the keywords. Let's go to the Excel and take
the keywords as they are. Let's take the first one and
replace the first phrase, the second one as well. And the third one. Now,
all we want to do is to take this text and
pass it into chat GPT. Let's do that. We're
going to pass it over here as we know,
and press enter. Now, GPT going to write
the description for me. And it's an amazing
tool that help us if we don't know how
to write texts our own. Obviously, you can
write it yourself, if you have the ability to
write an attractive text, and you have the
talent to do so, and you can use the
phrases yourself, the keywords to add them
naturally into the text. But if you are like me, I'm not good in writing texts. I'm using AI to help me. As you see, I told him what are the things that
I want to talk about, and then he's going to
write the text for me. And that's a powerful tool if you are not a
talented writer. We don't need to pay to
outside people right now. We can do everything ourself
with the available AI tools. Let's see what J GPT
wrote down for us. Welcome to Babbling, the
best Gym N M and my friends. As Babbling, we believe every customer is vital
to our fitness family. Our commitment, crafting,
professional stranding program, Trill just for you. Just hear how he entered
the things that I told him. Everything that I mentioned, he just put it naturally
into the text, and he write it so amazingly. So I'm not going to read
you all of these text. You can read it just stop
and read the text for yourself if you are interested
to see how good it is. And all we need to
do is going to take this text and copy it and I'm
going to pass it over here. As you can see, I can change the text over here to match
the things that I want. I can change words. I can see if it's really
said what I want. So I'm using C GPT to write
down the text for me. And then I can change
it for the words that I do want to include in the text if it's not
good enough for me. But it's helped me because I'm
not a professional writer, and this text really sounds like a professional
writer, write it down. So I use the keywords
that I want, and I enter everything that
was important for me to say. And then I have an
amazing text that is viable for my customers when they get to my
profile and read it. And also for Google, they know what keywords
to promote me on. So after we finish, we press save and that is all. Then we finish with
the description part. It was so easy think about
that if you write it yourself, how hard it is if you don't have the talent to write text, or you will have to pay to someone else to do that for you. Now you just using GPT. I use the free version, so you didn't have to
pay nothing to do that. Just to have the ability to use AI tools to help you to promote your business and to do
the things that you used to have to pay to someone
else to do for you, and now you can
do that for free. That's amazing. So this is all we need to learn in
this part of the course. We understand how to write down the description correctly. What are the keywords that
we want to mention and how to use AI tools
to do that for us. So feel free to use AI
tools or write it yourself. Just make sure that the
text is well reading and that people that
read that understand exactly what is your
business all about? Why to choose you. So they really read
this texts and understand why your
business is the best. So this is all for this part, see you in the next one.
7. Finish Editing Google My Business Profile: In this part, we're going to continue with the optimization. We're going to finish
our edit profile part. So we're going to touch all
the remaining information to edit our profile button. As you remember, we enter
our place that we can edit our profile after we write down my business and signed
in with our email. Press edit profile. And now we can choose
the remaining parts. After the description,
we have opening date. So let's press the pencil, and here you can write down the opening date
of your business. Just type it in and press save. After that, we
have phone number. Here, we can change the phone number that people
are calling to reach you. So here you can put
an office number, or you can add a
phone number to add another one so people can call a couple of numbers
if you are not available. Make sure to put
the phone number that you are
answering your phone. Ten. This is very important
for promoting your business. If Google, they can track these calls when people
are calling from them, they press call, and
you are not answering. This is not good
for your promotion. So it's really important
to answer every call. On your opening
hours, of course, when you said that you open, you need to answer the calls. Don't miss calls that's
super important. Okay, Google can see
that you don't answer, and they will lower you
because they want to give the best experience
to their customers. And if the customers calling the first businesses and
they are not answering, that's not good for Google. Their customers will
be disappointed. So remember, answer your calls. Okay? So put here the
right number that you want to receive the
call to and press save. Here we can add our website. So if we have a website, we can add it here. If we don't have website, I'm going to show you after we finish the parts
here in Google, a tool that called
Lo Callo and it will help you to build a
website in one button. Really easy to use. You will see how to use that, and then you can put a website here if
you don't have one. But you do need a website. It's highly important to
promote your business. So make sure that
you have a website. If you don't have right
now, that's okay. I'm going to show you
how to do one anyway. So type in your website
if you have one, if not, don't touch anything. In social profile, we can
add a social profile. This is a new thing for Google. So what you can do is to choose a social profile
that you want to put that you already have
for your business. So let's say I have Facebook, and I'm going to press
Facebook and here I need to put the web address.
How do I do that? So here you have a
button that call learn more about
social profiles. And they will explain you
exactly how to connect your Facebook or any other social to their
Google maps listing. So if I press here, let's see the first option. Social media links prompt. So I can use that one. So as you can see, I can copy that the first part
and then user name. So I can use that for Facebook, and then just type in the business name that
I have in Facebook. So let's say my
business is bubbling. So I'm going to
write down bubbling. But for you, you can write down your day name
of your business. If this way don't work for you, you can learn more about social profile and read the
direction they give you how to put your social
profile for each one of their profiles there is. Okay. After you finish,
you press save, you can add another social
profile as many as you want. As many as Google offered, they give only these objects. Okay. So after I press save
for now I press and cancel, but you press save, it will
save it for the customers. Then when they
enter your profile, they can see those
social networks, and then they can move
to your social network. So it's really
powerful Nowadays, many people are counting
on social network as something that give the
business a good moniting. So make sure that
you are putting a good viable profiles
that you connect to. If your profile are not
open yet or they are new, you not for sure want
to put them yet. Make sure that you
have strong profiles that you connect to
your business because people will go to those profiles to see how
good your business is. For the location and areas part, as you can see now, I have an address because I have a physical location. I am a gym. But as I explained in the first part when
you open the business, I will explain that again because for the one that
skip the first part, they already have
an open profile. I mentioned that if you are
a service area business, and you want to add a physical location to your business because it's
help you with ranking. Google want to give
their customers a place a business with
a physical location that close that more close to
their customers so they don't need to wait a long time for the technician to
arrive, for example. So what can you do is if I'm just a service
area business, I can add office to my home by placing a table with a computer
in a place in the home, just print some
logos, to put there, and to put a sign in
front of my home with a logo with opening hours to show Google that you
are a real business. But if you are going
to turn this on, Google will want to verify that. And they can ask you
for to make a video, to make a video of the business of your
physical location. Then you will have to do
the video, as I explained, when you open the business, so you can go to this
part and listen to that. But you will have to make a video that shows that you
have a physical location. So if you do want to
make this change, please see the first part
again for opening a business. So let's continue. So of course, I can cancel this any time to not show my
customers, my physical location. I obviously won't do
it if I have a gym, office, restaurant, I want to
show customers my business, but if I'm a service
area business and I decided to open an
office in my home, and I don't want to
show that anymore, I can cancel my physical
location over here. And I can change the
address if I moved. But again, after I
do that, Google, will want to verify every
change that you do, and then they can
block your profile for the time until they verify
the changes that you do. Okay? And then we can move
forward to service area. Service area are the areas where our business provide service to. As I mentioned, when
you open the profile, you cannot put places that are more than 2 hours
distance from each other. So if I'm living in Encina, and I type in Beverly Hills, I can add areas like Hollywood, but if Hollywood from Beverly Hills are more
than 2 hours drive apart, I cannot write it down
because Google say it's impossible for you to drive more than 2 hours from
customers to customers. So the area that you put, you need to make it a circle up to 2 hours from
each destination. Also, I can tell
you from businesses that I help to promote. I saw that more than when I put less places like
three places, the Mx, and I didn't do a big distance, I got more promoted, and it's helping to
get more customers. It's really up to you what you decide I would not put
more than three places, but you can put more. Okay, you can put up to 20, it's up to you to decide, F my experience, three
was the best choice. Okay? So after you put
your service area, you can press safe. Then we have opening hours. Opening hours are the hours
when our business is open, so we can open with man hours. Here if we decide
not to show them, there is no reason to do that. Temporary close or
primarily closed, that's if you close your
business, don't touch it. So let's move in to
open with main hours. And then we want to
put our opening hours. So let's say we open 9-5
every day of the week. But if we want to add
additional hours, let's say that on Sunday, let's go to Sunday, we open 9-1. For example, and we can add
that we also open from 528, for example, and then you have open hours that you have a
time to break in the middle. It's up to your business
hours just put it correctly. Okay, so this is when you have a really physical location. But if you are a
service area business, you have to understand
when you are closed, Google won't show your
business to customers, or at least they will show
it not in high ranking. So if you want to
be always promoted, put the times that you are available to answer
the phone, okay? Because it's for
receiving calls. So at least put the
right phone number, the right opening time for
you to answer the phone. And then you don't have
to come to the customers, but you can schedule
it over the phone. It's meaning that you are open. So for me, I would put if I can answer the phone, from 7:00 A.M. I will put it from
7:00 A.M. Until 11. If I'm available to
answer the phone. Then Google will show
me to more customers. Yeah, it's mean that I need to be available at that hours. As I told you, you have to be available to
answer the calls. So don't put hours that
you are not available. It's really important. When you missed calls, Google will punish you. You have to answer each
one of the calls, okay? So, you can put these
times if you are only a service area business and you want to
answer the phone. If you have a physical location, don't lie about your
hours because people will want to drive to your place
if you saw that you are open, and they will be really
disappointed to see that your gym is closed if you
said that he's open, okay? So that's the things that you need to understand when
you're choosing time. Also, you can add more hours. It depends on the type
of your business. You can add delivery hours,
drive through hours, pick up, lunch, any things that you want
to add more hours there. You want to show that
you to your customers, you can go ahead and do so. Now they ask you for more
information for your business. This part is really individual
for your business type, because Google changed it
for each business type. So enter to each one of the categories and see what
is right to your business. If if you want to press press s, if you want to show
customers no then press no, I would recommend
you to press yes for the things that
you are approve of. If you don't approve
something and you want your customers to
know about the press now. Otherwise, just leave it blank. And do it for each
one of these things. Each one have
different questions. Just read them and press yes
or no or leave it blank. So this is all for the
business information. We touch all the parts from business name, category,
location, hours. This part is highly important
for your optimization part. Okay? So go step by step and make sure that
everything is filled correctly. And then we can move
on to the next part. So this is all for this part, see you in the next one.
8. Finish the GMB Optimization: In this part of the course, we're going to finish
our optimization part. We're going to understand
what are the things that left us to do to finish all
of the optimization. This is a really important part to finish everything that we started from the beginning of the optimization until
now. So let's begin. As you remember, we entered this platform after we
write down my business, when we logged in
with our e mail. Here, we press edit profile, and we can see that
we already fill everything that need to
be filled over here. Now, the things that
left over here, it's read reviews, read reviews. It's for the part for
the ongoing promotion. So for now, we're not going to touch it only later
on in the chorus, messages is something that's going to shut down over Google, so we're not going to
touch it at all. Photos. Photos, it's something
that's really related to when you are
doing ongoing promotion, and we talk about it
more later on a lot. But for now, let's see what are the options that we can
do for the optimization. So we have first thing, it's a cover photo. Cover photo, it's like any other social platform that you have cover
photo like Facebook, that you have the big
cover photo on front. Make sure that you
upload the photo there that really
show your business. So if I'm a gym,
I will maybe take a good wide picture of
my equipment of the gym. Everyone do for
their own business, the pictures that they want, the things that show the
business ability the best. Add the logo, of
course, add the logo. Here, I would recommend
you that if you change your name in the
previous parts and you add the slogan here add the logo with the slogan
with the new slogan to make Google understand that this is really your name. Okay? And then you can
add more photos. We touch about that
later on in the course. Now, let's see, there is
performance, advertise. We will talk about it later. Dit products. So here we can sell products. So this is not for
every type of business. Let's say a gym,
probably I don't have products that I
want to sell online. But if you have a product
that you want to sell online, that's a really good opportunity to show that. How
can you do that? It's really easy. You
press gets started. Here, you had a product name, you select a category, so you create a category for a couple of
products together. You set the product price. You set the product description, And if you have a website that you're
selling this product, you can put the URL of
the product over here, and then people can go directly to your website
to purchase this product. And here you can add a
photo of this product. So I can tell you that you can add as many products
that you have. It's really good opportunity
to show your products. Also, you can use this tool
if you want to be creative, and you want to sell, let's say, one e year membership. So you can write in
one year membership and upload the picture that that's what you are providing and put the
price on top of it. And then people can
see your product when they're going
into your business. So everything that you want
to show your customers, you can upload here with
the price description, really good
opportunity for you to show your customers
what you are providing. So use this tool. After you finish,
you press publish, and then you can add
more and more products as many as you want.
So let's continue. Here we have edit services. So Services first are the
category that we chose. So as you remember, I choose Gym as my
primary category, and then they give
me some services that related to Gym as
Google can provide. So I put things that
related to my business. Let's say I have swimming, I have private lesson
and kickboxing. Okay. Marked everything that
is right for your business. Here you can add
a custom service. This will help your customers understand exactly
what you provide. So let's say I have
heated swimming pool. I can write it here
and press safe. And you can add as
many as you want. Okay? After you finish
that, you press safe. And then you can see
that after I do that, I have the ability to
here to have the Spa. Spa, it's additional
category that we choose. We choose Spa and
Fitness Center. So as you can see, I can add
more services to the Spa. So I Spa, if I have, let's say sauna or
things like that, I can add it and let's see
what they are offering. The body waxen. Body Scrub, you can
add things that related to the Spa.
You can add them here. And the same thing for
the Fitness Center. We can add more services, and see what Google offering. Let's say Zomba, and you can choose the options
that is right for you. And you can add custom services as well for each one
of the category. Use that, make sure that
you do the right things. That this really help to customers understand exactly the services
that you provide. So if they want to
choose your business, they can read about you
more information before they need to arrive to your business or to
call your business, or just choose a
competitor that says the information correctly for
them to save the trouble. Okay. So make sure that you
give the correct information. Also, you have the option. When you are choosing, let's say kickboxing,
I can press that one. And then for the service
kickboxing, I can add, let's say, if in kickboxing, I have a price. If it's free, maybe my
gym offer that for free, I can market for free. Or it starts, let's say, from my kickboxing
starts from 199. Okay. And then I can add a description to write
down everything that I want to let people know
about my kickboxing classes. Okay? So use this tool as well. It's help customers understand exactly what you are offering.
Don't leave it blank. Okay? It's even show
Google how much do you care about your customers that you give this information, and then they see that your
profile is built so good, they will promote you. So use here, give the service
description as needed. So do that for each one of
the option that you choose. So if I choose private lessons, I will do the same
thing over here. So do that for each one of
the categories and services. Okay, so this is all
for the service part. Then we have here bookings, questions and answers,
and add updates. Those parts we will
talk in the next part. We're going to talk
about all of that, how to promote your
business all the time, because this is the most
important part of the business. So we here finish the
optimization part. We finish to edit a profile. We add some product services
Some cover photos, logos, and we understand exactly
all of the things that we need to do to
promote a business, to help Google
understand what we do. We chose the right keywords, and we follow them all over the process
for the optimization, and we're going to use that
in the next part as well for the ongoing optimization
ongoing promotion, okay? So this is all for this part, CO, in the next one.
9. Adding a map to your site (update): Hey, it's me from the future. So just a quick update that
people are asking me to do. They ask how to put the
map from Google Maps in the website to help them
get higher ranking. So let's see how to do that. Firstly, we're going
into Google and we type in Google Maps. Over here, you're going to
type in your business name. So let's just type in LA
fitness and just pick one, it doesn't matter who. Then you will see here
after you put your name, you will see share, press this share button, and then you have the
button embed a map. Press that and then
copy the HTML. Like that, you take it and you
pass it into your website. So either you build
your own website, just put it there or you
use any programmer tell him to take this code and put
it inside of your website. This will help you in
your ranking in Google. Also keep in mind to always keep the same information
that you have in Google as your business name, opening hours, and
anything else. That is up.
10. GMB Photos Upload: In this part, we're
going to start talking about your ongoing
promotion to your business. It's not something
that you do once it things that you need to
do on regularly basis. So I'm going to explain
you everything, how you can do that for
free on Google platform. But there is a tool that
Localo that I'm going to show it later how to This tool will help you to
do everything automatically, so you don't have to
do that every week, the process that you need to do. So let's start now for
free and understand how to use Google Platform to everything that
we need to do. And after that, we will move to Localo Tool and I show
you how to do that. They're much more easy. They use AI as well and the
F tools to optimize process. I will talk about it
in the part on Localo. For now, I'm going to talk on this part about the
importance of photos to your business and how
to upload one and how it can affect your
ongoing promotion. So let's begin. As
you can see here, I'm entering a
platform when I manage a business that we are
start to promote right now. I want to do the process
with you so you can see how we promote this business and how you can
promote your own. This one is a chimney
service business. And as you can see
here what we can do. We're going to go to photos
area, as I mentioned. And now we want to upload
photos to our album. Now, what is this photos album? As you can see, people can look up my profile
and see those photos. Let's see, how does it look this profile exactly
for the customers. So when people are looking
for the business name, they can see it like that. And then they have the
option to see all photos. You see Seymore, and then they can see all the photos
this business uploaded. You can see, you can obviously see this is a chimney
service company. There is a picture
of the technician. There is a picture of
what they are doing. It's a good pictures, but what we want to add as
well when we uploading photos. We want to make sure when
people enter into our profile, they understand
immediately, what is your business all about and they want to know
that you are good. So what we'll tell them
that you are good. So let's set that you are a gym, as we mentioned in
the previous lessons. And in a gym, I want to show photos
of the equipment. People work out. I want to show maybe a video
of a personal trainer, because it's not just photos, it's videos as well. So I want to show as many
things that will make a full package of
understanding what this company do
from these photos. And then you will help your customers decide
if they want to choose you. As you can see over here, I can see picture
of them cleaning, maybe doing things to
the chimney itself, and cleaning, and I can pretty much see what
they are doing. And that's good
before, after shots. It's really helped me to
understand what this business. Let's come back to the photos
when we can edit them. And what can we do over here? So we want to add photos. First, you have to
understand that Google need to see that you upload
photos all the time. Google like to see businesses
that grow all the time. It's meaning that you
have to do once a week to upload at
least two new photos. Okay, I repeat two new
photos every week for your business to show Google
that you are moving forward, that you are doing
things to the profile, then they would like
to promote you. They know this business
showing my customers, Google customers, the
best of his business, and it's a good idea
for me to promote it. So you upload photos. But a couple of things that
you need to take in mind. If you are taking the
photos from your phone, when you upload them,
they have location. And when you upload
them with the location, Google, see where
the location is. So if you are a service
area business and you upload photos that you took from your phone from the
customer house, this is really powerful because
Google know that you are really going to the area where you mentioned
that you are going. So try to do as much photos
like this that you can in the customer's house and
upload them from your phone. Okay? And to do it from your
phone, it's really easy. You do the same thing.
In Google Search, you write down my business. You make sure that you are
logged in with your e mail, and you press ad photos. Same thing, and you can upload them directly from your phone. So you can do it while walking. Just take a photo and
after that, upload them. When I show you in Lo
Colo how to do that, it will be much easier. But for now, that's what
you can do if you're going to choose to work with
Google with a free version. Okay, so let's see. So if I press add photos, I can just upload them
over here of photos, I can choose whatever I want, and I just drop it here. I don't need to upload.
I drop the photos here, and they will be
upload automatically. So let's do a recap. We want to upload photos that really show the character
of our business, to show what we do,
what we do the best. And if I'm a chimney
service like this business, maybe broad picture
with customers, smiling customers of the
technicians smiling can be very powerful with equipment with the cars really showing
how big you are, maybe to show the entire
team, everyone smiling, and that's will attract customers to your business
because people will see that. And to see how big you are, people have trust
on big businesses. And businesses that
are really branded. There are logos everywhere, many cars, big team, show that. If you have the shown. If you are your own,
that's fine as well. Show yourself with the car
with the customer, smiling, quoting, with the equipment, make as much photos
like this as you can. It's not that difficult. Just make sure that
the quality is good. Really important. Don't upload. A low quality photos. Google will punish you on that. So make sure that
the photos that you upload are high quality
and the videos as well. So if you're a restaurant, don't upload just
photos of your meals, of your menu, you need
to upload everything. I saw so many restaurants, that just upload photos of
the food they're serving. And that's not enough. People want to see
the restaurant. People want to see the kitchen. Give them those
photos, those videos, show them everything, and that will attract
customers to your place. So that's the importance
from the customers area. From Google when you upload all the time photos and videos, it shows Google that
you are growing, that you are trusting
their platform, and you all the
time, do it updated. So they want to show you to their customers because
they know how good you are, and you are all the time
update your profile. They know that they can trust your business to show
Google customers. So that will give you the advantage over your
competitors if you upload at least two photos every week. This is the minimum. You can upload as much as you want as many
days as you want. You can do it every
day. That's perfect. So that will be all for
the part of photos. Remember the importance of
showing your business in the good quality photos that shows everything
to the customer. Go to the customer eyes
think what you want to see when you are looking for a business. Think
what you want to see. What does the most
important thing. Don't just upload photos. Make sure that you are
familiar as a customer. So if I'm a gym, I really want to show my equipments, my
personal training. I think this will attract
as many customers as I can. My swimming pool, may
be things like that. Okay, so keep it in mind, do it regularly every week, and that will give you results. So that is all for this part, see you in the next one.
11. Google Maps Reviews: In this part, I'm
going to explain you everything you need to
know about reviews, how to receive more reviews, and the importance of how
to answer those reviews. I'm going to explain
you some things that you may want to request from the people that leave
your reviews to help you with promote your
business in higher ranking. And you will understand
the ways for you to answer those reviews to give you the higher ranking that
you're looking for. Okay, so let's begin. First, we're going
to see there is a part here that shows reviews. You see read reviews. When we press that, we can
start answering reviews. Here I can see how
many reviews I have. So this business have right
now eight reviews with 4.5, that's not good enough. Because when people are
looking for businesses, they looking for
a lot of reviews. As much as you have more, there is the biggest chance
that people will choose you? That you are first in search. And people see your
business first. But they see that you have
only 4.5 out of eight reviews, but your second or third, even fourth business have
100 reviews with 4.8, they will choose this
business instead of yours. So make sure that you have as many reviews
as you can, okay? So how can we first get more reviews. What can we do? You see, there is a button here. Ask for review, how easy it is. So we press this button, and they give us a link that
we can e mail our customers, send them over Whatsapp, over Facebook or just copy and do with this link,
whatever we want. What do we want to do with that? We want to make sure every customer that
we gave service to. Maybe it's in our restaurant, or we are a service
business. It doesn't matter. We need to make sure they have the options to give us reviews. Okay? So if it's a restaurant, we can print this link to their tables to give them the
options to give us reviews. We need to encourage them
to give us reviews, okay? And if we are a
service business, it's even easier because your technician or
even if it's you, after you finish
a job, just send buy SMS to the customer, this link and tell him if he can please leave you a review so easy to receive reviews to make sure that you receive
as much as you can. It's super important. Later on, I will show you with Lo
Calo how you can print a poster with a
barcode that people can scan and this link also in the posters so people can choose the way for them
to make a reviews. Those things really help. So you need to use as much things that you
can to receive reviews. Okay, so let's continue. After I ask someone
to leave me a review, I want not just to receive
a review, a regular one. If you have the chance and you have a connection
with the customer, and you feel that you can ask him to add some words into it. So please do. So let's go back to the Excel,
and as you remember, Our words are keywords that
we are fighting against. So let's say it's
best gyms near me. So if someone in the review say, thank you for this amazing gym, I think it's the
best gym near me. When the keywords that
you are looking for are in the review that you
receive, it's really powerful. So encourage customers to leave those words that
you are fighting against. On the reviews. If you
have the power to do so. Don't just ask it from anyone, only with customers
that you really have close connection with. So you can ask them to say about also the second
and the third one. It's the one of the
greatest fitness center that I found near
me in Los Angeles. For example, and then you
can write a full review, but he use the words that
you are looking for. So maybe you can give
him some direction, maybe even ask to include these words and tell him if he can add this sentence
to the comment. Okay? So let's continue. When repairs read reviews, you can see that someone
left a five star review, St. Day Chimney
service. Thank you. And he also leave photos. How powerfully is when customers add photos to the review. You need to encourage
them to do that as well. Everywhere that you go. If
it's in your restaurants, people can upload photos of the meals that they are eating
of the restaurant itself. If it's in the gym,
maybe they work out. If it's a service like that, they can show before and after shots that's really powerful. You can help them by
take these photos, and just send them and ask them if they can add
it to the review. Because if I done a
job in this home, and I made the change, I can take shots
before and after and send them and ask them if
they can use these photos, it will be real photos, and they can use them. Also in restaurants, it's
a bit more complicated, but if you know the customers, you can ask them to add
the photos as well, really powerful way to
receive review with photos. Google will make it higher. That will give you more confidence about the power of your business when you
have reviews with photos, so pay attention to that. So here everything is fine, but it didn't use
any of the keywords. Maybe Chimney Service was
one of the keywords here, and that's also fine. And so as you can see, same day, Chimney
Service, thank you. That's a really great review, and it's someone that
leave many reviews, so you can really
trust this reviews. So that's really good. But now how do we answer that? Okay, so as you can see, now
I have edit this review. Otherwise, I have
just to response. Instead of edit
because this business already respond to this
review. So what can we do? We're going to enter the prompt that is attached to this course, and we're going to see
this file, get into it. And then you will
see that I'm asking GPT to write me the review Okay. So here, I'm going to type in
the review that I received. So same day in Chili
Service, thank you. I'm going to copy and
pass it over here. My business full name, so I'm going to write down
my business full name. You can leave it all
the time like that. You don't need to change that. Only change the
review I received. Only that you want to change. Don't change my business name,
you can keep it like that. And here the three phrases
for this business, I don't have the phrases that
they are fighting against. But for now I just write down chimney service,
chimney service, and cheery service, and
let's say maybe same day, maybe first in service. And chimney service for you. I don't know. I just made it up. Okay. And then we're going
to copy all of that, and we're going to go
you get it to Chet GPT. So let's go there, and we will pass the text over
here and press enter. Now what Chet GPT going to
do is to write the response. You're going to write
it really nice. If you know how to write and you want to write maybe
something from your heart, go ahead and do so. But what you need
to remember is to use the phrases that we've
done the research for, and to add them to the
review. Don't forget. It's really powerful
tool to use. So in this review, you have to add those keywords. So if you're using GPT, will do it by himself, if you're writing the
review by yourself, make sure that
you're writing down those keywords inside that
will sound naturally. Okay, so let's see
what you write down. Dear client name, we will
change it to this name. Thank you so much for taking the time to leave us
such a wonderful review. We are thrilled to
hear that you are were satisfied with
our chimney service, and blah, blah, blah. Look, how amazing it is. It's including everything
that I ask him, and it's a really beautiful
answer to the review. And as you can see,
it seems that I give a lot of attention
to the customers, and people can read
it and see that you are putting attention
to your customers, and you really care about
the review that you receive. It's also a powerful tool. So I'm going to
copy all of that. And then I'm going to go
back to the review part. I'm going to press edit, and I will delete what
was written here before. And I'm going to
pass it over here. And there, I just need to remember to change for his name. So I copy his name, and I change it over here, there, and then his name. And underneath, your name. So warm regards. And if you want, you can
write down your name, if not, you can just
delete it like that. And then you can even make
it bigger over here and just read the review and change the words
that you don't like, add the words that
you do want to add. And that's a really
powerful way to answer a review with the
keywords that we want, and also to show that we
really took our time to answer the review because the
customers that leave you the review don't receive
anything from that, okay? It just express is thank
you for your service. So just take the time to do the same to
answer this correctly, but use that to promote your
business as well, okay? So after we've done, we press
reply, and that is all. Okay? So for now, I
will close that part. And so as you understand, this is a way to answer reviews. So we understand that we
need to ask for reviews. We understand that reviews where they are using our keywords inside of them and upload photos as well to the
review are more powerful. And we understand
how to answer to these reviews with the
keywords that we have. And then we may Google
understand exactly what are the keywords
that you need to promote us on top of them. Okay. So that is really
powerful tool to use. And we use GPT to answer
correctly to this review. You can write it down
by yourself if you know how to write and you want
to write it from your art. I like to use GPT because
you write better than me and use the phrases more
naturally than I will ever do. Okay, so this is all for
the part of reviews. So remember the
importance of reviews. You need to have as much as
you can, as much as you can, so ask as many
clients find ways, do whatever you need to get more reviews, really,
really important. So that is all for this part, see you in the next one.
12. Questions and Answers on Google Maps: In this part, we're going to talk about questions and answer. Not just any
questions and answer, questions that customer
can ask you and the way that you need to
answer these questions. So let's begin. As you can see, when I'm managing my
profile after I write down my name the name of my business or my business and log
in with my e mail. I can see ear
questions and answer. And then when I press it, you can see no questions are
currently available because no one ask this
company questions yet. But when I'm going to a profile
that can ask questions, so let's see, when customers write down the business name,
they can see it like that. And then they have the
option, ask a question. And then they can ask
a question over here. They can do it from the
phone or from the computer. And then when they are
asking the questions, you want them to include
you guess it, the keyword. So let's see. We have
the keywords over here, and then we want
them to use them. So how can they do that? So as you can see,
best gym new me, so maybe they can ask, is this one of the best gyms that I can find near
me in Beverly Hills, maybe, so make it
sounds natural. And then you can answer
in this part that we saw, you can press over here, you will see these questions. And then underneath,
you will see answer, you press it, and then
you type in your answer. When you answer this question, try to mention the keywords, so you can answer
something like that. Definitely, our gym, you
can use the company name. Let's say, it's econs
first in service. So our gym econs
first in service is one of the best gyms in Beverly Hills because he
asked in Beverly Hills. And then maybe you can say, when you ask near me, it's relative, but
in Beverly Hills, this is one of the best
gyms you can find. Then you type in the near
me type in natural way, that Google will say, Okay, that's reasonable,
that you use that. It as you can see, when we're using
keywords over here, it doesn't have to include
this sentence in one time. It can use these words in the answer and in the
question separately. It doesn't have to
be best gym near me. It could use best gyms near me, use this word, but in the same question or
in the same answer. And then just play with that, make it sound natural
that Google will never understand that
this is made up. Same thing over you, you want customers when they read it, that it will sound naturally. You cannot just type
in keywords that it's not relative to the questions or what
you want to say. And when people read
it, they say, What? What did you write
down? You want to make sure it sounds natural. So that's pretty
much everything that you want to know about
questions and answer. You want to make sure that at least at least ten
people that you know, customers ask you a question as you want with the keywords. Not just the first one. You can use the second
and the third one. Try to include as many
keywords as you wish. So 24 hours Jim near
me, you can ask, Is this gym near
me work 24 hours? And then you can
answer the same way. Yes, this gym work 24 hours, and you understand the way that you want to answer
with this keywords. So just include every one of the three keywords that we
choose and play with that. Make people ask you a question and you answer these questions, really powerful tool to use cost your competitors do
not use that, most of them. Don't use that. So
you have opportunity to i rank them because
you are doing so. So make sure to do that, at least ten questions
and ten answer. That's what you
want in this area, at least ten, you can do
much more, include keywords, and include good
information because customers still can read
these questions and answer, and this could help them to
understand why to choose you. So very good tool and use that. Don't forget that. So this
is all for this part.
13. Google My Business Weekly Post: In this part, I'm going to explain you, how
to create a post. It's something that
you can create like any other social network that you upload a post
about your business. So in Google My Business,
you can do the same thing. But you need to
understand that here, when you are putting
keywords inside of that, that help you to
promote your business, and that Google see that
you're doing that all the time that they understand that you are a working business, and they have an
interest to promote you. So let's start to
understand how we do that and what do we exactly
need to do? Let's begin. So when we got to this
managed profile section after we write down a business name and sign in with our e mail, we can press Add and update. Then you can see we have
a couple of options. I will talk about all of them. Let's start with add and update. So when I press that, I have the ability to add
a picture or a video. Add a description
about the post, and add a button
that will people have the option to press
when they see this post. So let's start with the
description, what we want to do. For this part, you
can see there is a prompt and that you can use. As you remember prompt, is a text that we're
going to use to put in chat GPT. Let's begin. We're going to enter this
prompt, and as you can see, I'm going to ask
them to write me a post for Google, my business. Here I need to put the
subject of the post. So let's say that
for this business, it's going to be chimney sweep. Let's write down chimney sweep. You type in the subject that you want to talk
about this week. And the other thing, the
post in simple words. So just type in some words
that you want to talk about. So let's say in this example,
I'm going to write down, we provide the chimney
sweep service, and we will make sure that your chimney is clean
and safe for the winter. So this is the post in my simple word that I
want CGPT to talk about. Now I'm going to type in the phrases as we
know from the Excel. So I cannot take them as it
is because this is about gym, but I can just
write down phrases that maybe this business
can fight about. Of course, you type in. You are using the phrases
that we type in in the Excel. So let's say chimney
sweep, three times. But you type in here the phrases that we know about your keywords that
we use in the Excel. You just type it here, and you don't need to write it every time, save this word. And after that,
you need to change only the post subject and
the post in simple words. That is all. So we're
going to copy all of that. And then we're going
to move to che GPT and pass the text over
here and press Enter. Then what your GPT going to
do is to write a post for me. Let's see what you write down. Welcome to A chimney
Swept service, where your safety
is our priority. As you see, I talked about that I want to put them safe for the winter
and write down. Your safety is our priority. With our expert Chimney
Swift technician, let see you can read
it by yourself, stop this video and
see how good you write down this post
and how easy it was. What we're going to do, we're
going to to copy this text, and we're going to go back
to the manager profile. And in the description part, we're going to
pass it over here. You can make it
longer like that. And over here, we
can make sure that this one is the
description that we want, we can change some
word if we think it's not relevant to
what we want to say, or we can add some
word from our own. Just make sure that CGP include all of the phrases that
we want to compete on. Then what we can do
is just add a photo. Here, when you are
uploading a weekly post, yes, it's going to be weekly. Once a week, we're
going to upload a post, and we cannot do something else. You cannot miss a
week because Google like businesses
work all the time. They want to see you ongoing. So it's mean that
you need to do it once a week every week. Don't miss even one week. So later on on the course, I can show you how to do that many weeks forward
with the tool named Localo. And I will show you there how to write down posts more easily if you want and how to do
that many weeks forward, so you don't need to enter
this part every week, and you can in one day
make three months forward, and that saves a lot of time. Okay, so how can
we make a photo? One way is just to take
a photo, let's say, from a chimney and just upload a photo that we
took from our phone. The second way is to use AI, and how can we do that? The first way is to use Bing. Bing, it's a free tool that
we can use to create a photo. So let's see, how
can we do that? We're going to enter right here, and we're going to type in in the description
what we want. So we're going to write
down something like that. Create an image for my post on And then my post is
about chimney sweep. As I'm going to write down chimney sweep and
join and create. And then you need to sign
in with your e mail. So just sign in. And then you're going to create the photo for you,
the image for you. So let's see what he creates. So as you can see, those are the photos that you
create us for free. So we can use
something like that. It can attract people eyes. It looks really good. Someone smiling. We can see chimneys around them. You have a way to clean that. Looks good. I will use something like
that to my pose so I can just download this image, and then I can go back and
press select photos or videos. And I'm going to
take this photo. As then you can
see, I have a post with the photo and
the description. And then I have the
option to add a button. Button it's something
that we can use to attract either people
to our website, to make them make calls to our business or
sign up, whatever you want. So let's see. So if I say, like, order online, and then
I have the option, to link for your button. So then I can put the
link to my website. And then when they press it, they move directly
to order online. So if I made a post
about ordering a chimney sweep service right now and I have the
option in my website, I can link them over there. And then you can get customers
directly to your website. And so every button over here, you can get a link
to your website. The only way that you
can, it's call now, and then you just will put down your business number
over there. That is all. And then you can see the
post, let's press preview. And that's the way that
customers will see this post, and you see call now. And then you can
just press post, and you will upload that. You need to do that once a week. But now let's see how can
we do that with Ch GPT. But the different with GPT
that you need to use GPT four. And GPT four costs money. You need to upgrade your
profile to use GPT four, so it's really up to you if
you want to do that or not. So I'm going to show
you how it's look like when you create it with GPT. So let's use the same post. Create an image from my
post on chimney sweep, and I'm going to
type it over here. So let's make a new chat. I'm going to tell them
to create this photo, and you need to know if
you are using GPT four the entire time and you already
up to the premium plane. After you create a post, you can just tell him, create an image for this post because you
already have the post, tell them create me an
image to this post, and then you can use that. And that's what this is the
image that GPT create me. I'm not sure that it's
better than the free one. So it's really up to you if you're already paying for GPT, it's easier to use because
after you have a post, you tell them, create
me an image to this post, then you
just create that. It saves sometimes, but
it's not a big deal. You can use the
free tool as well. So same thing from GPT, I'm going to
download this image. Only in Ch GPT, it's going to download
that in a file that Google My Business
not supported. So what I need to
do, it's to go to this Cloud convert that is attached to this
part of the course, so you can enter this website, and you need to press select file and upload the image that you
just downloaded, and then press convert. Then it will convert
it to the file that Google My
Business does support. Then you press download. And now you can use this photo to upload that
to Google my business. And then just press post. Now, as you can see,
if I'm going to look the business from a profile of a customer and
they will go down, they can see the
posts over here. And this is supost that
this company uploaded, and then you can see you
have the option to call now, and then you can
see the text that they uploaded and the
photo that they do. They use the picture
from the phone. But as I mentioned, you can use C GPT or Bing to upload an AI image that
will attract customers. That's what you
want to do. And one more thing that you
need to remember, you're doing a post weekly. You can use that everywhere. You can use this post in
your social network as well to make them attract
customers as well, so why not? You're already creating a post, pass that over there as well. Why not? So we learn in this part how to create
post with our keywords, and how to use this tool and use AI to write down
the text for us and also how to use photos that AI can
create to this post. The different is then we
create photos like that. We cannot use them for the regular photos that we
upload about our business. As you remember, if we
are uploading a photos, we talked about it in
the previous part. In this part, when we upload
photos about a business, it's need to be real photos that we took from
our phone, not AI. AI can use for pause, discounts, we're going to talk about the things like that. So use AI for these
amazing things. And if you know how to write
down the text yourself, go ahead and write it, and if you are feeling the urge to write about something
that you want, why not? But you can use AI to help you to save time and write
down a beautiful text. If you are not a
writer from your own, I don't know how to write
texts as beautiful as GPT, so I use that all the time for the businesses
that I promote. So this is all for this part. Remember, once a week,
you upload post. Once a week, you don't miss. It's really important
all the time. It's ongoing promotion. I know it can take time
until you see results, but it's worth it.
It's worth it. It takes time, but when you are getting to the first
businesses, the first three, you will see how
many new customers you get into your business, and then you say,
Okay, this walk was good for me. Berber. It's like a gym.
When you work out, you getting eye muscles. But when you are
not working out, everything goes down.
Same thing over here. You need to continue
working out all the time. This is why I'm going to
talk later about localo that will help you do
that much more easily, and you don't need to work
about it all the time. So this is all for this part,
see you in the next one.
14. Google My Business Offers: In this part, we're going to
talk about adding an offer, a discount that you
provide to your customers. We're going to understand
how important it is to give some discounts to attract
people to our business, and how it help us to
promote a business. So let's begin. As you can see, I mean the managed profile
section after I write down my business name or my business
and log in with my email. Then I press add an update. And then I have the
option to add an offer. Here you can see that
I have the option to add photo or video, a title to the offer, start date when s
the offer begins, when it ends, if it's
a different day. And then I can add
some other details like details to the
offer, voucher code, link to your website
or place that they can use this discount and
terms and conditions. So let's talk about
all of those sections. Let's start with offer title. Ofer titles, we're going to write down something like that. 20% discount promotion on
chimney sweep services. So let's say that I want to give this company
do chimney sweep. So I'm going to give 20% of chimney sweep services to my customers that
see this posts. Now, I want to add
a photo to that. So one case that I can do is upload a picture
from my phone. I don't think it's a good
idea for a promotion. You want to do
something more visually attractive. What can we do? It's to use either
Bing for three or GPT four with the premium that
you need to pay money for. So let's start with Bing. I'm going to go there, and then I'm going
to create the image. So I'm going to type here, create an image for me four, 20% discount on
tune Sweep service. So pretty much what I did here is to create an
image for M four, and the 20% discount, this is the offer that we
just write down over here. So you can see 20% discount
on tune Sweep service. I just type it in, and
then press Create. Let's see what he
creates for me. T. As you can see, this is what the being created. I don't know if it's
something that you can use for 20% off. It's really up to you, but this is the free tool and
that's what you can create. It's really up to you if
you want to use that. Maybe you want to use
some editing tool to add 20% off to that
because it will help you. But this is what being created. Let's see what GPD do as well. Let's write the same text. And you can write down not
only what I write down, you can add some words like add this and add this
and be creative. You can tell them pretty
much whatever you want. Use a house, use a chimney, use a fireplace,
show that and that. And that will just
make the image better. So let's see what GPT does. So here we write 20% off on chimney sweep,
services, chimney sweep. This is much better. So it's really up
to you if you want to use the free version. It's not the same as using
when you are paying for GPT. So I'm using GPT all the time, but it's really up to you. So what I'm going to do is
to download this image. And then the same thing, I
can upload here this image. And then what you will see, I have an image, I have a title. Then I use started. Let's say I want to start
it from the next week, and I want to give
that for a month. So let's take it until July. 20th of July. For one month, I have this offer, this 20% off. Here we can add more
details. It's optionals. You can write down pretty much
everything that you want, we provide the best chimney
suite for your home and we'll make sure that your
chimney is clean and safe and go ahead and write
down anything you want. This 20% off, just use
the words that you want. People will read it and decide if they want to use this offer. I guess most of people just will do enough
with the title, but go ahead, write down some
details, use the keywords. It's always good
idea to use them. Remember, and just place them
in naturally, very good. Then you can use voucher
code if you have one, linked to your website. If you have one,
terms on conditions, you can write down
anything like only for Jimmy Sweet and only for
first time customers, whatever you think, just write down your conditions,
and then past. That is all. I want you to
remember something like that. This offers, it's
something that you do regularly. You
don't do it once. Make sure that you always
have ongoing offers. So if you do that for a month, then create after that another
offer and another offer. Make sure that you always have some offers that you
provide your customers. Google will see that you are interacting with
your customers, and then they will promote you. So all the time ongoing offer use these tools, use Ch GPT, use beings if you
don't want to pay, and just create a
beautiful image that you don't need
a professional designer to do that for you, just create it in a sec. You can use some
tools online like Canva and things like that to create an image
if you'd like. And yeah, you can upload also just a photo
from your phone, but I don't think it's enough. And that's pretty much it. So that is all for offers
see you in the next part.
15. Google My Business Event: In this part, we're going
to talk about events. This one is going
to be a short video because it's something that you don't need to do regularly. So let's begin when we are in the managed
profile, as always, we can see ad update over here, and we have the last
options, d event. In ad event, we can
add events that we are doing, like any event
that you can think about, you can use this tool
to promote them. But it's not something that
you need to do regularly. It's only if you have real
event in your business, then just use this
tool. Why not? Same thing, you can upload
the photo or video, event title, started end date, and start time, of course, because it's event,
if you have time and end time event details, and then you can link
it to your website, or phone calls,
whatever you decide. So that's pretty much everything you need
to know about event So if you have an event in
your business, use that. Why not use everything that you can to promote
your business? And also, Google will
see that you are using their tool to
promote your business. They will help you go
higher in ranking. So it's always a good
idea to use that. So that is all for this part.
16. Automation of Ongoing Local SEO - Localo Part 1: In this part, we're going
to talk about Localo. We already discussed about the things that we
can do on Google and how we did optimization
and ongoing promotion. We do have another aspect
about performance and to see how we are moving forward with our
business, but for now, we're going to move to Localo to understand how this tool can help promote a business and help us to do
everything automatically, so we don't need to
do it every week. To this part attached, there is a link to Localo. I need to let you know that
if you are using this link, we're going to get
a small commission for you are using that. You can also find it on Google. It will be the same
price for you. It's only if you
want to support us, you can use this link instead. So go ahead and do your
decision. So let's begin. So as you remember, we already edit our
profiles and read reviews and photos without
so much in Google. So let's understand how
we can do that in Local. So we're going to enter the
link or find it in Google, whatever you decide, and we're
going to get to this page. Then we're going to
press Styles for free. And over here, we're going
to sign up with Google. So we're going to sign
up with the e mail that we open our business
profile Important. And then in Google My
Business, of course. And then we're going
to press Continue. And then you give
us the plans prices and what they provide. The Free plan doesn't give us
the tools that I mentioned. So it's not really help us. It's just a small thing that
you can test this tool. The Growth one with
a $20 pricing mark, that's the one that we
want to use because This one help us to do
everything that we want. Agency, if you have more
than four locations. So for now, this
one will be enough. So just press by now, do the payment, and then we're going to get to the next page. So let's go ahead. For now, I'm going to
press active for free, just to show you
the next section. So we're going to ask
you to connect it with Google because it's want to connect to you
Google My Business, the way that you
open your profile. Connect with Google,
connect with Google, You're going to press
your e mail again. Continue. Continue. There you go. Here we can see the businesses
that we are promoting, and now we can active the
business that we want. I'm going to press
active to this business. And now you're going to ask you if this is the right location, so make sure that you
chose the right profile, United States, English,
and then confirm. Now you're going to
ask me my keywords. This is the keywords where we already decided in the Excel, as you remember,
just type them in. So in this case, let's write chimney sweep. Here as you can see,
already give me that, so I can press the plus button. And then I can type in every one of the
keywords that I have. Later on, I can track my
position and to see how good of promion I did to my
business. Let's continue. So we have chimney sweep, here, let's say repair service, And let's say, that's
enough for now. You can see it's two out of five because it's
the free version. When you pay, you
can do up to ten. We chose in the
Excel only three. This is the main one.
If you want to check some another keywords just for you to have
this information, you can go ahead and write
down everything you want. And if you remember in the
Excel, we have many more. Here we have only
ten, I guess you did more, as I told you. And then you can choose some other keyboards that you want to follow and
just type them in, see correct position, and
then you can track them. As you can see, ear
repair service, this business, it's only 138. So you can see that you are on the position when people are looking for your business, they won't see you at all, only if they go all the
way to position 138. So this business in repair service will not be
shown to customers yet. Let's say, chimney sweep is
in the position number ten. So ten, it's much better. It's still not good
enough because You remember, only
the three results are shown in Google Search, and most people will call
the first three results. So this business is
not promoted yet. That's why we are entered and after you know
this information, you can do the same thing
for yourself to make sure that your business will be in the first three results. Then you can see where you
are located in the position. In these parts, I'm
first, but when I'm going the farther away, I'm
in this position. And when I'm going even farther, I'm only 12, 16, and here it give me
my some position. So I need to understand
that I want go as farther away from my
physical location because this is where
my business is located. And if I look at in my
business, I will be first. When I move a couple
of blocks away, I'll be third or second, I move third, and you
understand how does it work, and then show me my position. Okay, so let's continue. Here, you can see the
position all the time. You told me, this one is
ten, this one is 242. This is the amount
of people that are looking every month
for this term. So Timmy Sweep, 29,000
people are looking for that, and that's why I want
to be first here. So let's continue. What we can do in this tool. So we're going to press
show more and then post. This part you can get only after you pay for the subscription, so go ahead and do so if
you didn't do it yet. Then we're going to
press, create a post. And then like in Google, we have the options
to add a picture. So this picture, we're going to upload as we created in GPT, all being as I told you
in the previous parts. And for the topic,
he can help us. So let's say I want to talk about chimi Sweep
like we done before. I sorry, it's right
down chimi Sweep. From here, you can
give me some ideas, and then I press, let's begin. And this AI will create the
posts for us like CGPT. So you can use
this tool instead. Really easy save a lot of times. But with the prompt and GPT, you can use more of personal
notes for the text, and here it's more general. So it's really up
to you if you want some general posts and
you don't have time, just use this really
easy and fast. And near it tri down, is
your chimney ready to the winter season,
and blah, blah, blah, you can see the text all about chimney sweep
and all you need. So it's really easy to use and create a post
in a couple of seconds. Then I have option to choose a button same thing like in
Google that I mentioned, does choose whatever you want. And then you can choose
a publication date. That's the difference here. I don't need to publish
right now like in Google. I can go ahead and create
post for later on. So let's say that I already
posted for this week. I can do that for next week. And after that, I can do
that for the next week. And like that for one
month for two months, three months as
much as you want. And then you don't
need to go ahead and just think about the
promotion all the time. You just need one day
every couple of months, and that is all. Like you have always someone
that promote your business, like you paying someone,
but in this case, you do it yourself,
and you don't need to waste any money. Really easy to use. And then you pass
schedule post if you put another
difference then today. Otherwise, you just
press publish now, and it will publish that. You don't need to go back to your profile on
Google my business. Here you can do everything
because it's connected. So after I schedule the post, let's do something for the 27, schedule posts, and then you will see
what's going to happen. So let's add a picture. Let's say this one, the 20% off. It doesn't really matter I
just upload a random picture. Then I have for the 27
and I do schedule post, and I will see how
it's look like here, tell me the publication
schedule for 27 June. And this is really
helpful for me. In 30 days, I can see and
call button that I put. And then I know all the time, which posts did I do? And then I can edit this post or deleted
if I want any time. And then you will
see that over here, how many posts you have, the one that published
will be in green, and the one that scheduled
will be in purple. So as you can see in the
27, I have one purple one. The one that already
been published, I will see that over here. So you want to see
your entire week, every week, like that, one big line of published post and scheduled
post all the time, every day of the week, same day, do once a week post, so do it, go ahead
and do it like that a couple of months forward
and just forget about it. But remember to come back after this time to do more. Don't forget to just
leave it like that because you need to promote
your business all that time. So this one about post. And then we have photos. Photos, It's like when
you uploaded photos before in Google in
Google My Business. Only here, the different
that they provide you, if you upload photos for me, let's just upload those
that we created with AI, you remember, I told
you when you upload photos for the regular photos that you show your business, you never use AI photos. It's not good. Google
can notice that, and they can punish you
because you're doing so. Your photos of your business needs to be real one
from your phone. When you're creating offers
and events and weekly post, AI is perfectly good to use. But you upload photos of your business need
to be real photos. Remember that. And then
look what it does. After you upload the photo, you check the quality
of the photo. And Erie gave me a red smiling, so it's meant that
it's not good. So every time you
see this red one, just delete this photo. When you see the green one, you know this photo is good. And they tell you
it's good for rating. And that's perfect. And then what you do, you put all of your
photos over here. You just throw everything
that you have inside of here. A good photos. Of course, that you make sure that high quality and show your business perfectly everything
that I told you in the put about photos
in Google photos. And then you purse
instead of publish now, schedule a publication.
And what does it do? When you do schedule
a publication, it will upload the photos, whatever you think it's
necessary for your promotion. You will see what your
competitors do and your business, and we will decide when
you need to upload them, and it will upload
whatever you need. And this is very, very powerful. So you don't need to
upload photos every week, as I mentioned in Google. Business over here, you
just draw everything for your bank photos and just let them upload
it all the time. So upload as many
photos as you can, and just forget about it for
a couple of months forward. Again, you save
yourself a lot of time. And then you forget about
Google my business for a couple of months and only once in a while you go
there and you upload the photos, you do some posts, you do some offers, and then that is all. And you answer reviews, of
course, and all of that, but you don't need to
do it once a week. Then after we finish with that, we have so much more
to do with localo, so I'm going to talk about
it in the next part. So we understand how to
sign into Localo and to see our business position and
how to do post and photos. In the next part, we're going to go deeper inside of this tool. So see you in the next part.
17. Automation of Ongoing Local SEO - Localo Part 2: In this part, we're going
to continue about what Localo have to offer
to your business. So let's continue. Over here in Show More, we can go to offers. Here, we can create an offer exactly as we created that
in Google My Business, only with the
advantage of Localo. So let's see what can we do. So if we press over here, create an offer, Here we can add a picture.
Add a picture. You can create the picture with GPT being or upload
the picture of your own as we discussed
when we discussed about creating an offer in
Google My Business. But here, what Lo
Calloo has to offer. If you have no idea or an
offer that you want to create, you can create, let's begin. And then you will
create you some idea, chimney inspection,
and cleaning service. So this is the idea
that they offer. I can write here instead, 20% of chimney inspection
and cleaning service. This will be my
promotion, my offer. And then I can I have
offered details. So as you remember, you could write down the offer
details as you wanted. But you can write here with AI instead of using C GPT,
write it yourself. And then you just
write down and tax for my promotion with the
discount that I will provide. So if I write down here, 20% off And then I write
here. Let's begin. Now you will write down
the text with the 20% off. And then I can
change the text as I want and to make it sounds good. Very easy way to create some
offers to your business. Also, you can link it
to your website and you can choose
start and end date. So you choose the date
that you want to start the promotion exactly like
in Google My Business. And then you have
some more terms and conditions as we
discussed and upon Cote, same thing and it is
Google My Business. And the difference here also that you can
schedule an offer. And that's give you
the way to create offers for the
future, not only now. That will publish the offer on the start day.
What does it mean? So if the start date
is going to be in two weeks and the end
day for, let's say, a month, it will start the promotion only on
the 27 and not today. So it's really good way to use this tool to create
to give you free time. You create offers,
you can even create offers all year long and then just forget all about it until you finish the time
that you created offers. And then you can make offers
all the time. Really easy. Save you sometimes, like
in the offers and photos. That's why you love
this tool so much. Okay. So let's continue. Same thing over here, you
can manage the offer. You can After it's finished, you can republish some offers, or you can edit the offer
if it's not up yet. So you can edit the offer, and you can see when
you have offers, same thing, like in the posts. So you can see when
you have offers, really easy and good
way to use this tool. Okay, Let's continue. After that, we have reviews. Reviews are reviews that
we want to reply to. So evern reply, we don't
have review like that, but we have reviews
that we replied. So like you can see over here, if it was reviewed that I didn't reply yet,
I could see that. That San Day chimney
service, thank you. This is what right
down with five stars. Now, I could have the options to just answer this review
directly from Loco. I don't have to go back to Google My Business
to answer reviews. So I can do it over here and
just write down my review. I can use their templates
of what they are offering, and it's really your idea
if you want to use that, I would recommend use Chat GPT to write
down your reviews. This is better way to answer
reviews with your keyword. Like I mentioned, but if you don't have
the time to do so, and you need to do it that fast, you just can take some template or write something real
quick and add reply. Same thing with the templates, you can change those templates and create a new one for you. If you want, if someone give
you five str four stars, whatever you decide, and then you can just
write down a review. And then you can use this
template and then change it. But still, I think the best way to use is check
GPT, but it's up to you. Okay. Let's continue. And then we have review poster. Review poster, it's
one of the best way to help people customers to give you more reviews, and
that's what you want. You want more and more reviews. I cannot tell you enough because people want to see businesses
with a lot of reviews. What can you do here? Here, you can create a poster like that, and you can customize
it by color. And you can write down
your name in the link. So when people see this poster, they have a link over
here, they can press. And when they press it,
they can directly give you a review really easy way for
them to give you a review. Also, they have a scan code. The code over here, it's a code that they scan with the
camera of the phone, and then they go directly to
give you a review as well, every way just to get them to the review
section and to do that. Okay, so write down your
business name over here. The title is this one. So you can play with that, change it, do whatever you want. Also in the description, same thing, it's
underneath here, so you can play with that, change it, and do
whatever you want. Over here, you can choose some words that you want
to be mentioned down here. So we've been
described five stars, and you just give them some words that you said that
you've been described as, and maybe they will use that. So it's a good way to attract
them to use our keywords. So let's say chimney,
maybe not professional, but service, maybe it's one of the words
that we want them to use, and then they will see
that underneath here. And maybe they will use that. That's a good idea for you
to get customers to write down the review as you
want. Let's continue. Now you can choose the
size of the poster. It depends if you
want to print it, that you choose the size that you want, then
you can print it. Otherwise, you can just
leave it as PDF. Let's see. Open your poster. Let's see
what is the end result. You see this is the end result. This is the post
that we created. And then you have
the link over here, they can press
that, and then they go directly to give you reviews. Same thing with scan your code. You see that, everything
that we've done, you can print it, you
can download that, and then just send it by SMS, by Whatsapp, whatever you
want to send it to customer. Or you can print and
put it on the table, if you're a restaurant, or if you are a service, so just give it
to the customers, whatever you finish,
and tell them, leave me a review. You want their reviews. It will worth a lot
of money for you, so get reviews, okay? So this is very good things that Localo has to offer
offer about reviews. So that's pretty much
everything that I want to talk about in
this part in Localo. In the next part,
I will talk about some more things that
Localo has to offer. But for now, we cover
the reply templates, the way to give
reviews in Localo, how to get offers and just
create them to the future. So you don't need to waste
time to do that all the time, and how to create a poster that will attract
people to give you reviews. So that is all for this part, see you in the next one.
18. Automation of Ongoing Local SEO - Localo Part 3: In this part, we're going to continue to talk about some of the things that Localo has
to offer. Let's continue. As you can see right here, I have the last option to
really check my business, to see that the
optimization part that we've done, we
did it correctly. Okay, let's see. Here we can see that the length of
our name as we know, we write down the
name of our business. As I told you in the
optimization part, so do that the same way. Don't ignore that if
it's tell you otherwise. Other thing here,
it's the description. Here, You redone the description with our keywards that
we've done tests with. He says that these keywords
can help me with my business. So let's say cleaning service
will be a good idea to add, so I can find a place and add
this word cleaning service, and they will the same that
will help my business, so you can go ahead to see we thinks it's good for
you and then just type it in your description the way that it
will sound natural. And then update and publish
change and we update that automatically in your Google My Business
listing. L et's continue. Main category, will tell you
which category to choose. We already know
which main category we want because of
our competitors, so don't worry about
what it says over here. But additional categories
have some idea. So maybe eating
contractor could be a good idea to
additional categories, so I can copy that,
change in Google. It will direct me to
Google my business. Over there, I can
change my category, my secondary categories
and just add another category if we want to. If not, it's fine
to leave it as it is as we done in the
optimization pub. The quick checklist, it s, tell me to check
everything that we done. See that we add a phone number, website, we can market. We just check. Okay, let's see, I put phone number,
okay, I put a website. Okay, service area. Okay. But we already done
everything in the optimization. So if you do it step by step, as I told you, everything
here will be fine. Reviews, as we discussed, he tells me that I need
86 additional reviews. H check it over my
competitors and tell me how many reviews business
like mine need to have. So it's meaning that I need
86 additional reviews, so I need to work
hard to get them. It's highly important
to get those reviews. So check the number
he's telling you to he and go ahead and do
so, do much more, but first try to reach the destination
that he's telling you, it will help you a lot. Now, we have the poster we already discussed
about doing that. Here, we have where places
to list our business in. So let's say that in Yelp, he's telling me that I
need to write my business, so I can get Google
can see that. I have more places
online, my website, my name of business, and then you understand
that I'm stronger. And if will like to
promote me more. What does it mean that I
need to go by every one of these websites and check
that if I'm listing there. If I'm listing there, perfect, but make sure that you
are listing there with the same name as you open
the Google my business, the full name that we add
if you add, as I told you, the slogan, write
down this full name, also in this website. Also make sure that the
opening hours are the same, and all the information is the same because Google
will check that. And you will want to make sure
that the information that you provide them is
correct and up to date. Make sure that you follow
all of those websites and which one you can
add your website, your business, do so. If you don't lo color and you don't want to
pay this money, just check online and see
which type of website you can list your business
and do the same thing. Let's continue images. It says now that I have enough, but if you don't
have enough images, you will tell you how
many photos you need. You just make sure that the
bank of the photos is full, and then you don't need to
worry about that because you always have photos
that you will upload it. And post, as we mentioned, you upload weekly, so you
have no problem with that. But now we're going
to talk about one really strong tool that Localo has to
offer. It's the website. Here, Localo can create as
a website with one button. How can we do that? Here we will write down
our business name, and then press publish,
and that is all. Then my business
will have a website. Let's see how it's look like. As you can see, it took the name of my business and
the logo that I uploaded, and we put my phone
number of the business. And then use the name of
the business, my rating, my description for the
best business phone number again, my cover photo, Use the reviews that people really gave me in
Google My Business. I can give me some block
posts that I upload the post, so you will refresh
it every time. I give the information, the opening hours, the
phone number, the location, the gallery,
everything pretty much that Google wants you to have in your website to
give you a higher ranking. So what can you do? First, you can set it as your main website in your
Google My Business profile. And then when people
go to your profile, they will see this website. But if you already have a
website, don't do that. Just leave your website, do publish to this new website. So you have it online as well. It cannot harm you, but only give you better result because Google
receive that you have another website and more
information online about you. So just do publish and don't set it as your
default website, and that's fine as well. But use this website,
really, really powerful. So pretty much we talk about everything that
Localo has to offer. But they have some
little more things like competitors competitors. It will tell you what are your competitors
are doing with AI. I will check and give
you some summary. You can read it and see if there's things that
you want to change. But after I told you all the
information you need to do, probably here, you will not
get any new information. But you can follow
some changes that some businesses are
doing if you would like to see the results and just understand what
your competitors are doing. Learn from them, it's
always good idea to do so. Here we'll give you
some tasks to do. That's okay to read them, but still we know everything
that we need to do, so you don't need to
worry about that. Of course, you
have the position. We talked about it,
and statistics, it's just showing you
how many phone calls, messages, and things like
that you are receiving. And one last very
important things that Localo has to offer, if you go to your location, here you can see
protection is disabled. So what you need to do, you need to enable this protection. That will allow the localo to block any unwanted
changes because your competitors can try to make unwanted changes to your
profile and then harm you. And that's because they
want to higher rank you and they don't always
do that in the right way. When you do this protection, they will help you to prevent
them to do those changes. So this is all
about Localo has to offer look how many things
they can help with our life. It costs money, so
this is the problem, but for me, I like
to use that a lot. So I use that for
my own business, and I also use that
to business that I promote because it give
me a lot of free time. And free time, it's mean
that a clear mind to help my business instead of wasting that on
promoting my business. Just feel like you already have someone that
promote your business, but this time it's you
and you pay some money, but it's really,
really small amount instead of paying someone to really promote your business. So that is all about Localo
and C you in the next part.
19. Google My Business Performance: In this part, we're
going to talk about how to check our
performance and to see that we are really
getting promoted in Google My Business and to see the result of the job
that we are doing. So, let's begin. As you can see, over here, we can see in the
managed profile part, after we write down the name of the business or my business and signed in with our e mail. We have this button performance. Let's after we type it, we can see overview. So this is the
entire interaction, all of the things that people
interact with my profile. I can see the graph, and I
want to see that go higher. When I see calls, I can see how many calls this
business received. So I can understand how many
calls do I get each month. I can change the date for all this information to choose
the months that I want. So messages, it's not related
because Google going to remove this ability from
Google My Business. So we have directions. So we can see how many people are using the navigate
to our business. They get in direction
to our business. So if we are a
restaurant or a gym, it's more important to us
than a service business, we'd like to see more calls. So you have to understand the
type of your business and which things which information
it's important to you. Maybe it's website clicks. It really depends on your in your business. And then we can check and
see that we are always getting a graph that
go higher and higher, and that's what we want. So check it up all the time. Also, you can do same
thing with Localo. You have the statistics here, and you can see
some phone calls it shows you in the last 30 days. And you can see, of
course, the position map Here you can check as we discussed to see the
keywords we chose, and then you can
see your position and how big of a distance you
getting higher and higher, and just see the results. Of course, they will let
you know, over here, you will see that
your position is getting better or rose. But just be patient
with that part of the data. It takes time. After you're starting to do
the promotion, it takes time. It doesn't take a day or two. You can work months. It can take you one, two, three months, six
months. That's okay. Because when you get into
the top, the top three, you will get so many customers that it's worth so
much money for you. And if you are using Lo Callo it's really easy because
in one day I can create three months forward of a job that I don't need to
do anything at that time. So what the problem it is. Walk one day and then
forget about it. If you do it with
Google My Business, and you don't want
to pay to Localo. So you just need to come back once a week. That's not a lot. Once a week, take the time, do everything we mentioned
on the ongoing promotion. That is all really, really easy. So take your time, breathe, enjoy this process, and
see the result with time. Don't give up because you can
see that it takes a while, and then you can
give up, but no. Google want to see you
walk all the time. They want to see you ongoing
promotion all the time until they give you the ranking
that you are wishing for. So that is all for this part.
20. Final Words About the Curse Google My Business SEO with AI: Congratulations. This is the last
part of the course. We're going to talk
about all the things that we learned so far, and we will understand why we
are doing such a great job. So you can see and
tell yourself, how amazing is that you all the information
that you need. Discussed about
edit our profile, and we check everything that
we need to do to optimize our profile with changing
everything there, including edit the products, edit services, and much more. And we learn how to
do ongoing promotion with reviews and
photos and services, sorry, and questions and
answers and updates. And we understand the
importance of reviews. And everything we need
to do and how to find keywords that we
want to fight about. We understand how to use Local and all of
the tools that he has to offer for us and
make our business better. We learn how to do that. Everything with AI tools, the way that the
Internet is changing and changing our life
and make it much easier. So we understand how to use these tools for our advantage, and we understand how to check our competitors and how to
make decisions right for our business. We learn even from the beginning how
to open a business, if a profile if you
didn't have one before. And we really cover everything. You need to, you know, listen. I give you information
that I learned for years, and I'm checking all the time what Googles
are doing updates. And we are updating this course
all the time to make sure that you are getting
the last information that you need to learn. So use everything
that you learn, not only in Google My
Business, take it for other places online like
your social networks, use the information that
you know how to use, and then just enjoy that. And it was a pleasure for me to give you all
of this formation. And I really hope that
your business will get the results that
you are open for. So don't forget to give us
a review after you've done. You remember, I told you how important reviews are
for your own business. So for our business as well. So if you can take the time
and leave us a review, it will be highly appreciated. So thank you again for taking this course and a lot of
luck with your own business.
Amit Shemesh
