Food Videography Masterclass for Beginners | Rose Nene | Skillshare
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Food Videography Masterclass for Beginners

teacher avatar Rose Nene, Photographer and Videographer

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Class Introduction

      3:28

    • 2.

      Class Project

      1:44

    • 3.

      What is Food Videography and the benefits of engaging food videos

      4:12

    • 4.

      How to tell stories through food videos

      4:32

    • 5.

      5 planning tips

      9:46

    • 6.

      How to create a STORYBOARD

      8:07

    • 7.

      Your Turn!

      1:24

    • 8.

      Color Theory: How to use color harmony for excellent food videos

      6:52

    • 9.

      3 tips when selecting PROPS

      3:28

    • 10.

      Video Production Equipment: Camera

      3:33

    • 11.

      Video Production Equipment: Lighting

      6:15

    • 12.

      Video Production Equipment: External Microphone

      1:14

    • 13.

      Video Production Equipment: Tripod and Gimbal

      3:05

    • 14.

      Video Production Equipment: Memory cards & Batteries

      1:37

    • 15.

      How to use your camera phone to shoot food videos

      2:35

    • 16.

      Food Videography using an iPhone

      12:36

    • 17.

      Milkshake shot using an iPhone Final Video

      0:40

    • 18.

      How to use DSLR or mirrorless camera to shoot food videos

      5:46

    • 19.

      Aperture, Shutter Speed and ISO Demo

      9:24

    • 20.

      Food Videography using a Mirrorless Camera

      2:39

    • 21.

      Shooting Videos Introduction

      0:29

    • 22.

      How to set up scene

      3:05

    • 23.

      Demo

      1:47

    • 24.

      Commonly Used Shooting Styles

      2:38

    • 25.

      How to use CONTINUITY (The secret sauce of Videography)

      3:31

    • 26.

      Food Videography Behind The Scenes and mistakes to avoid

      7:46

    • 27.

      It's your turn!

      0:38

    • 28.

      Introduction to Editing Food Videos

      2:30

    • 29.

      Video Editing in Adobe Premiere Pro

      2:07

    • 30.

      Editing: Getting familiar with the Interface

      7:07

    • 31.

      Editing: Shortcut tools

      1:11

    • 32.

      Editing: Adding effects

      2:04

    • 33.

      Editing: Color Grading Effect

      3:31

    • 34.

      Editing: Getting volume right

      4:25

    • 35.

      Creating presets

      1:41

    • 36.

      Trimming

      5:57

    • 37.

      Adjusting speed and slow motion

      15:16

    • 38.

      Color correction

      4:51

    • 39.

      How to add text

      5:08

    • 40.

      How to add graphics

      3:27

    • 41.

      How to add music

      4:18

    • 42.

      Adding transitions

      4:23

    • 43.

      Exporting

      4:17

    • 44.

      No bake Lasagna Final Video

      2:47

    • 45.

      Content Marketing

      4:20

    • 46.

      Marketing Tips to Increase Revenue

      3:44

    • 47.

      What's Next?

      2:49

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About This Class

Rose is a full time Photographer and Videographer. She started her business with a borrowed camera and minimal gear. She did not start as an expert but was eager to learn and grow her Videography skills through books, online courses and actual gigs. Now she and her husband run a full time Photography and Videography business. During her free time Rose loves to create courses and conduct workshops on Photography and Videography. In this class she will tell you everything she learned from years of running a Photo and Video business and doing countless shoots.

The lessons include:

What is Food Videography and Why is it important today

How to tell stories through food videos

How to shoot food videos to make you hungry

How to plan and storyboard

Videographer's secret: Using color harmony for great food videos

Selecting props and Aesthetics

Must have equipment for Food Videography

Using your iPhone or smartphone to shoot Food Videos

Using your DSLR or Mirrorless Camera to shoot Food Videos

Setting up a food studio

Actual filming and food video behind the scenes

Different shooting styles

How to use continuity (The secret sauce of Videography)

Editing food videos

How to edit food videos using Adobe Premiere Pro

How to export food videos for tiktok, instagram, youtube and more

Where to get free non-copyrighted music for your video

Marketing tips and techniques

This class is ideal for anyone interested in growing their skills in videography or anyone who wants to create beautiful and scroll stopping videos of food.

So whether you are a food enthusiast, a food business owner, a chef who wants to learn food videography, or maybe someone searching for a high value skill, or you may already have the skill and you want a refresher or if you’re someone in between. Then this course is a great starting point for you. Let me help you and together let’s create your delicious food video portfolio. 

Meet Your Teacher

Teacher Profile Image

Rose Nene

Photographer and Videographer

Top Teacher

Hi there! I'm Rose, and I'm here to help you level up your photography and videography game. With a background in events, food, and product photography, I've been through it all, including those times I made mistakes and invested in gear and props that ended up collecting dust.

My mission is to share all those valuable lessons with you, so you can avoid the pitfalls and fast-track your skills. Whether you're an aspiring photographer or videographer, my experience can be your guide. In my classes, I offer you all the wisdom I've gathered, guiding you through avoiding common mistakes and mastering essential techniques to enhance your photography and videography skills. :)


Why I teach?

I believe that education makes the w... See full profile

Level: All Levels

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Transcripts

1. Class Introduction: [MUSIC] Hi there, my name is Rose. I am a food photographer, videographer, and your teacher for this class. Four years ago, my husband and I started our photo and video business with a borrowed camera. But today we have our own studio. We have a complete gear and have worked with several local businesses, as well as international companies creating different types of video content. But for this class we're going to focus on food videography. Do you remember craving for a certain dish after watching a recipe or a food video? Videography in video editing has become an in-demand skill today because of the popularity of food content, especially among millennials. Video is a vital aspect of millennials daily lives because they perceive it to be one of the most interesting forms of content available on the internet. Food content on YouTube is seen having a staggering 170% increase in views year after year. Basically, food video is one of the top types of content that gets most attention. Not only that. In digital marketing, food video has proven to be one of the most aesthetically appealing, emotive, and shareable types of content. In this Skillshare class, my goal is to equip you, so you will be confident behind the camera, may it be a smartphone, a DSLR, or mirrorless, so you can create your own delicious food videos. By the end of the class, you will know the fundamentals of making a great food video. You will know how to plan, how to create a storyboard, how to use color harmony, and select props. You will learn different ways and techniques to shoot your food videos. You will learn how to edit your videos, and finally, you will create your very own delicious food video. This class is ideal for anyone interested in growing their skills in videography or anyone who wants to create a beautiful and scroll stopping videos of food. Whether you are a food enthusiast, a food business owner, a chef who wants to learn food videography, or maybe someone's searching for a high value skill, or you may have the skill already, but you just want a refresher, or if you're someone in between, then this class is a great starting point for you. Let me help you and together let's create your delicious food video portfolio. Head onto the next video and let's get started. [MUSIC] 2. Class Project: Hi there, and welcome to food videography for beginners. Again, my name is Rose and I am here to help you create delicious food videos. Our main goal here is to equip you with good video production skills, editing skills, storytelling and marketing skills to really help you succeed in food videography. We carefully and thoughtfully created the curriculum for this class with you, our students in mind. Trust me, it's a whole lot of value ahead and I recommend that you take your time with every aspect of this class. Did you know that all you need to successfully master a new skill and become a pro in it is just two things? Yes, two things, the right information and readiness to learn. When you have these things available, then nothing can limit you from becoming a master. Readiness to learn means actually doing it, making mistakes and improving. To get the most out of this class, I encourage you to do the activities at the end of most lessons, and at the end of this class, upload your food video in the project section. Really take time to cultivate your skill. If ever you feel inferior because you think that there are already a lot of videographers and content creators rocking it out there, then you are not alone. I had the same thoughts when I was starting out. I am sure most of the established content creators that you look up to started the same way, but it does not matter how you start, it's how you finish. With all that said, take out your notebooks, turn off your notifications, sit back, relax and let's get started. 3. What is Food Videography and the benefits of engaging food videos: We now live in a world where what works is the skill and unique strategy you can add your business, service, or your job. How will you add uniqueness to your business or that of your client to make them stand out among competitors? Well, one of the most effective ways is through food videography. One of our cultures favorite topics is food. We enjoy eating it, cooking it, discovering new ingredients, sharing it on Instagram and other social media platforms, learning about the people who make it, seeing how it's made, traveling to its source, and a bunch of other things. This thirst for all these things relating to food is a marketing opportunity for food-related enterprises on a scale that only a few other industries can match. Did you know that 85% of millennials admit to purchasing as a result of a marketing videos effect? Food videography can be in the form of making chef or home cook recipe videos or the food making process. Chef and home cook recipe videos are an excellent method to demonstrate to your consumers how much heart and soul, you put into your cooking. Either you want to promote your restaurant or a food business and it's cuisine and social media and through other marketing platforms, food videography is a good option to stand tall. The appealing presentation and soothing effect of slow motion reels will have a positive impact on the consumer's mind, showing customers different activities such as slow motion of tomatoes falling, the chef frying onions in a pan. The art of cooking and cutting fish in a food video will make your consumers appreciate the food and also want more of it. Basically, food video is a unique type of content because it appeals to a wide range of people. To most people, watching food being prepared, cooked and consumed is fascinating. Now, let me share with you three advantages of an effective and engaging food video. Facebook videos alone have a far greater reach than photographs or plaintexts, postings. Restaurants will benefit from the ripple effects of it's increasing digital following and name recognition, as a result of its improved reach. Food video can be used to show the physical location of the restaurant. If applicable, be sure to share some stories that revolve around the restaurant. As the more stories, the better. For example, the restaurant could be in a historically significant section of town, or the building has a quirky past that would excite and interests restaurant customers. The ultimate goal of restaurant videos is to increase food traffic by converting viewers into paying customers. Video marketing is an ideal medium for increasing restaurants food traffic, and table turns because of its high engagement, search volume and recall rates. One more thing, food videos can also help in promoting the menu. Food videos can show off your menu's delectable cuisine. Customers can see what the menu items look like and imagine themselves eating the delectable delicacies thanks to the video. To generate excitement and drive people to your restaurant, you might publish films displaying new menu items. In conclusion, whether you own the restaurant, you have a food business, a food blog, or you're working with a client, food video is an important tactic to add to your strategic plans as it guarantees a good result when done right. How do we do this? How can we tell stories through food videos? 4. How to tell stories through food videos: [MUSIC] To make a difference in the food world, build a brand, attract loyal customers, increase engagement for social media, blog, and email content, then you need to understand how to use food in telling a good story. The key to capitalizing on the appetite for food content and attracting more customers is to write better food stories. What is the definition of a food story? Simply said, this is any piece of content that is developed to consistently serve, educate, and satisfy food-loving clients. Interviews, and profiles, fresh recipes, food travel guides, informative videos, and how-to blog pieces, among other things, are all opportunities to connect with customers on two levels. First, by freely sharing useful information, attempting to assist clients, and providing inspiration. You become more than a product. You become a trusted advisor. [MUSIC] Guides are beneficial because they help your customer live better lives, encourage them to try new things, and show them how to do things like remove cakes from pants without sticking, and all those other food hacks. Second, content is an extension of your brand and vehicle for sharing and communicating brand values so that customers may learn more about who you are and what you stand for. The opportunity to share your philosophy and motivation behind your business. For mission-driven enterprises that care about health, the environment, community, or any other interests. Now that we know the definition of a food story and its importance next, how can we create an excellent food story? This is crucial, especially now with social media, where contents have a short lifespan to make an impact. When trying to compose a food story. You need to first ask yourself the following questions. How can you make your materials stand out when there is so much already out there? Next, what makes a good culinary tail, and what motivates people to return? Here are four ways your stories will be memorable if they are number 1, useful, number 2 eye-catching, number 3 entertaining, and finally, thematic. Food story is a form of content marketing where value is given out first before customers are persuaded to take action. Content marketing, like any marketing effort, is most successful when you examine who your audience is, what your content's purpose will be, and how to distribute it as consistently as possible. However, there are many more key characteristics that might help your food relate that content to stand out. One of the common issues with food stories is that they're often confused for news or updates. The terms news and story are not interchangeable, even though it's all too easy for food companies to mix up updates and storytelling. They consider regular social media postings about what's going on in their accompany to be content. Yet the result is typically a disjointed stream of random news with no purpose or storyline. The difference is that instead of a series of one of updates, think of the food story as a long-term integrated, informative marketing strategy. To prevent the confusion from happening, you can start by writing out a list of video content topics you can prepare for and set aside time to produce them rather than releasing updates as they happen or when you recall. This will make your content more useful and evergreen, ensuring that it continues to be valuable in the future. Food stories are what people want regardless of the delivery method, customers and diners also are curious about the origins of their food, as well as the people and processes involved in bringing it to their table. [MUSIC] Telling great food stories allows you to highlight what makes your company product, restaurant, or event stand out while also assisting customers in living healthier lifestyles. Now how can we practically apply these ideas in creating an excellent food video? In the next lesson, we will dig deep into the most important step in creating your food video. Planning. 5. 5 planning tips: To take your videos to the next level, you'll need to put some thought into it. You need to know the type of video you want to make, your plans for displaying it, and you need to also know if you prefer it to be entertaining or educational, it should be answered before diving into the video-making process. You can use the following five tips to get started. Number 1 is recipe selection. When planning your video, one of the first things you should think about is what you will be cooking. You want to make something that visually appeals to the eye so that it can be seen from behind the camera, you also want to make it simple so that you can easily demonstrate the recipe's process. Whether you are a photographer or videographer, it is very important to have a notebook or a sketchbook to serve as your brainstorming dump when planning for your video shoot. When planning a food video, there are a lot of things to consider, like the message you want to tell your target audience, the mood, the colors, and the style, so it is very important to write down everything. This will really help you to be organized plus, if you're working with a client, they will see it as professional. This notebook can serve as a reference, so you know that you are on the same page with a client. Next, showcasing the video. There are a variety of ways to demonstrate how the recipe is made. You can choose between an overhead, a quick cut shot, or a close-up shot of a person preparing a meal. The main distinction between the two is whether or not you want to show the person who is preparing the food. More details about this in the following lessons. But just for you to have any idea, one of them will have a greater emphasis on the ingredients and demonstrate exactly how to prepare the dish, the other will show someone making it from the ground up; this approach is more personal, but it's also less instructive. Which one is more likely to make your audience salivate? Well, both will do the job as long as the cook can turn the delectable-looking ingredients into a delectable dish. Next, percentage of the making process to show. When it comes to food videos, one of the most asked questions is, should you show the entire recipe or just the interesting parts? This can be tricky because you don't know what to leave out from the video, so show the audience how to make the entire meal, but time-lapse the steps that take the most time, such as chopping, whisking, and cooking. You don't have to show every single step of the cooking procedure to make your point. [MUSIC] Depending on the style of cooking video you want to shoot, you'll use the cameras differently. You only need one type of camera if you want to go for a simplistic, only show the ingredients style. But things will get a little more tricky if you're showing a chef or home cook working his or her magic. You can consider employing more than one camera to make your videos aesthetically stand out. A close-up shot, as well as a wide angle will allow you to obtain good images of the ingredients being used while keeping the videos personality with a chef or a home cook in view. Finally, sound. It may appear to be a basic aspect of video making, but how you approach sound can have a significant impact on the quality of your food videos. Make sure you have good mics to record the voices, if you're going with a voice-heavy video such as a chef explaining what to do or a narrator behind the camera. If the sound is blown out or inaudible, it will ruin the experience. Another option is to go with a nonverbal but music-heavy approach, light, laid-back music is a good choice. As numerous cooking shows and channels have demonstrated over the years, jazz works wonderfully in food videos. One more thing is lighting. The final look of a video is heavily influenced by lighting. To begin with, if you overlook the importance of lighting in your studio kitchen, your videos will most likely be dull. In cases where natural light will not suffice, invest in a professional lighting gear and someone to assist you in its use; this is what gives your video a professional appearance. If natural light is your only option to start with, then you will have to start early and set up your food studio near the best source of lighting in your place; it could be near a large window or a door. Make any necessary adjustments to the camera's brightness before you begin filming. While this has nothing to do with lighting, it is necessary that your food appears exactly how you see it in the studio. To achieve a real white, place a white piece of paper in front of the lens and adjust the colors or simply set the white balance. Before we move on to the next video together, let us plan and create a storyboard. I'll quickly show you how I plan for a video shoot. I have my notebook, so this is just a normal sketchbook that I got from a bookstore. Blank pages, lengthwise, I can just put in all my ideas in here, all my thoughts about the video shoot. For this course, we're going to create a video for a no-bake lasagna and a chocolate milkshake. Let's start with the no-bake lasagna. We talked about recipe selection, showcasing the video, how much of the making process are we going to show? The methods of videography, sound, and lighting. For our no-bake lasagna, I got my recipe from this website. Let me show you. I got it from FEATR. Basically, I'll be following all the ingredients here mostly because some of the ingredients are not available in the nearest supermarket, plus some are quite expensive. I want to make this video accessible for all home cooks. Next, I want to showcase two types of this video, so I want a video wherein I show the entire process, the accurate ingredients, how it's done here on this video. I got my inspiration from this YouTube channel FEATR, that's the name of the YouTube channel. I will copy how he did it on this video plus, I will also make an explainer video type. Again, one video showing the entire process of how I will cook the no-bake lasagna, second is a really quick, maybe just a minute type of explainer video just showing the audience how it's done and then showing them the entire recipe. Let's say, I'll have to ask them to go to my website. Let me just quickly show you how Show Me the Yummy does it. This is actually my inspiration for the second type of videography. We're not talking about methods of videography here. For this second type of video, I will be copying Show Me the Yummy wherein it's just one minute and they will just quickly show you how to do it, so not giving you the entire or the accurate measurement of the ingredients, and then when you check out their description, read more and get the full recipe, and then they have their website here. It's actually one week to promote your website if you have a blog, you show these short explainer videos in YouTube, or on TikTok, Instagram, Facebook, and then you lead your viewers back to your website. That cool, that's another way that I will do it and then percentage of the making process. For the lasagna, the first video will show the entire process, all the ingredients, like everything, and then for the second one, just a quick how-to video. I decided to do this so I can really show you the difference because all throughout the class, I will be explaining different types of videography so you can really understand how we will execute. Sound, I'm thinking of jazz music to make it relaxing and inviting. Of course, the lighting, later on, I will show you how we will go about with lighting. Same thing with our milkshake, basically, the same thing, I'll be making an explainer video, and we'll see if I can make an entire process. But the exciting part is I will also try and make a video using just an iPhone, so that's our plan for the milkshake. But I really want to show you how we will storyboard. See you in the next video. 6. How to create a STORYBOARD : [MUSIC] Next is storyboarding. Create your storyboard with visualization of your acts in order of which they'll follow each other. This will assist you in the pre-visualizing your finished film from the beginning and laying up your ideal shots. It will be your guide during filming and editing as well as assisting you in determining the best time of day to shoot and the best camera to utilize before recording. When you have the whole shooting process planned, you then need to gather all your equipment to make them available because you don't want to have a break in flow while shooting the videos. First we're going to create a storyboard for the lasagna. Let's start with the entire process. Basically I want for the video to start with the cook lasagna, so showing off the mozzarella. Like how, show me they did it. To really invite my audience, and then I will just show the title or the name of the dish. Then in the next frames just the entire process. Then I want to end of course with how we started showing off the lasagna and then someone taking a bite. That's for the first video. Of course in real life this storyboard will be more detailed. I just want to show you how you can start so of course I'll be putting drawings here and other plans but like basically this is how you start. That's for the cooking or showing the entire cooking process. Next is just a quick explainer video, so same thing. The first few seconds of the video will show off. [MUSIC] Show off the mozzarella, show off someone eating the lasagna and then really a quick run through of the ingredients and the steps. [NOISE] Then I will have inserts, so I'll put here inserts macro. For our explainer video I will be mostly covering the cooking process overhead but then I will be inserting macro shots to keep my audience entertained and engage. Insert macro and then I will end with the finished dish and then show off dish and show someone eating it, getting a bite. With this storyboard now have like an idea of how I will be executing this video shoot versus like not having a plan of all that's going to be a bit chaotic like in the actual shoot, so at least I can just look at this list and just follow. I don't have to make decisions. Well, I will still make decisions but very minimal, you just need to follow my storyboard. Next for the milkshake, this is the exciting part because I actually saved making the storyboard like I wanted to do it with you, actual demo. Like I could not sleep just [LAUGHTER] thinking about my storyboard so finally I can be at peace because I'll be able to write down my ideas and thoughts. For this Swiss Miss milkshake, so I might be doing the same storyboard for the two types of videography that I'll be making. But basically first thing, for the first few seconds, I want to show all the ingredients. Maybe someone putting the ingredients into the scene, so there's a hand and then there's the Swiss Miss. Then the other ingredients, the ice cream, something like that, like putting all these ingredients into the scene and then I have all the [NOISE] ingredients here. I just want to edit, like putting. This will happen mainly in the editing room, so putting names and labels to the ingredients, so this is for our first showing the whole cooking process video. Then the process of how the milkshake will be made so of course a blender, like putting everything in the blender and then I want to do like a macro shot. Macro shots like showing the ingredients being put into the blender. Then of course showing how it's being blended, so finally showing our finished product, like pouring into a glass, so I want to show the pouring. I'll put here pouring. I'll put a note here, 60 frames per second, FPS. I can remind myself to set the camera to 60 frames per second when doing the pour shot so I can do a slow motion. Of course more of that in the coming lessons. Then finally showing off our final product, the glass and someone drinking it. Of course the liquid or the milkshake like going down, so someone drinking it. This is for our first Swiss milkshake video, like showing the entire thing. For the second video, so again, I'll be copying or modeling. Show me the yummy style. First is just showing off final product, if I can call it final product or the final milkshake, and then just transition quickly to the steps, so quick process. It's overhead, so I'll put in here overhead. Then it will be two angles, so I'll put here two angles, overhead and macro shots. Details. Details when I pour in let's say the ice cream I want it to be captured in macro, so that's part of it. Then of course the blending, I want to show the blending and I want it into angles as well. Overhead and macro as well. Then once it's done of course my favorite, I want to show the pouring shot again, pouring shot in slow mo. I'll put in here slow-mo, so take note, 60 frames per second and again we'll define now someone drinking. Basically that's it. We were able to create our plan and storyboard for our [inaudible] lasagna and the milkshake that we will be making for the rest of the [NOISE] course. 7. Your Turn!: One last thing, the planning stage is where you get your creative juice flowing so this is when you check different sources for inspirations. I personally watch favorite food blogs, documentaries, and I have a cookbook as well, and I also check Instagram and Pinterest. This YouTube channel particularly is one of my favorite when it comes to creating excellent food videos. This is actually where I got my ideas for the lasagna dish. Don't be afraid to copy other people's work at first. As you practice and go along, you will definitely discover your unique personal style. I also find it thoughtful and helpful to also mention or credit your inspirations, or people who inspire you whenever you create something because you were inspired by them. Food videography is a totally new world, and it's nice to have friends, mentors, and connections along the way. In the following lessons, we will dig deep into selecting props and color harmony. It's your turn. Designate a specific notebook for your food videography journey. This will serve as your cheat sheet, planning, and storyboard notebook. Make sure it does not remain empty. Start searching for inspirations and plan your very first professional food video. Remember, it does not have to be perfect. Done is better than perfect. [MUSIC] 8. Color Theory: How to use color harmony for excellent food videos: Why do we need to study color theory? Colors elicit a whole range of feelings and emotions. As a result, it's critical to know how the use of color in your videos allows your viewers to connect with the story you are conveying. Color theory is a visual design concept that may be used to make your video more interesting. This is especially important in food videography because the colors of the food and the recipes reveal a lot about how the food will taste and can assist in determining whether a recipe is worth the effort. Now how can we practically use it in food videography? Color theory can be applied to food videography in a variety of ways, depending on your style and the types of food you're shooting in video. You might begin by combining complementary use that merge well together. A vast number of websites have color wheel software integrated into them. This software provides details of how colors can be combined in groups of two or three. You can use any color wheel software or app to check for alternative colors that can be mixed with one that appears to be dominant in the video. In our case, we just use this color wheel or this color harmonizer app to guide with color combinations. In this quick demo, I will just show you how color theory influence my selection of props, my whole setup here. Let's start with my pan. I chose black because we are going to cook lasagna, and the end product will end up in red-orange color, so black goes well with orange. I did not choose a pan with a lot of style and color so it won't distract. That's one. Also if you'll notice, my background here is this cheap double-sided backdrop that I got online. It's very nice. It's actually very inexpensive, and you can have two designs. This is my background here. My actual table is an office table. I just placed this background here, so when it's seen on the video it looks like it's a kitchen top. That's nice. This is how it looks like. Next. It's white, just to add it's white, so it won't distract from our main food, from our main video, or our main purpose, which is making of the food process. I just love that there are these details here that looks like textures, so they can add a bit of interest, so it doesn't look that boring but then it's not also distracting. Color theory really helped me in deciding my props, my whole setup, what I'm wearing. I'm wearing a very neutral-colored clothing so it won't affect the color of the food. If you will be shooting, you can either wear black, gray, or white. It depends, as long as it's not bright, and yellow, and orange, and pink, because it might create color casting wherein the light will bounce to your clothes and create this off-color back into your subject. Basically, my set looks basic. I have white surface, I have my black pan, I have my black induction stove. The things that I'll be using are neutral in color. Nothing too bright and distracting. As you can see, all these containers are white. This is my garlic. The cheese. As you can see, everything is just color white. Everything is just plain. The food really is our hero. Basically, that's it, all white, neutral, not distracting. That is how color theory help me in planning and preparing for this whole scene and setup. Warm and cool complementary colors, particularly a blend of orange and blue hues, are especially successful in food videography. Blue hues have a soothing crisp and fresh vibe to them, which works well with food videography. Warmth and comfort are associated with the orange colors. Now the combination of blue and orange hues creates a sensation of movement. This is because cool colors appear to recede while warm colors appear to advance. This provides another element of movement and contrast through the theme. In addition to the combination of blue and orange, red and green, purple and yellow, you can add or you can use a variety of hues and tints within the wheel to personalize your color choice. Depending on what hue and luminosity you're utilizing, the key and the most important thing to remember is balance. It's important to note that rather than distracting your viewers from your video, color should be employed to complement it. A good rule of thumb is to avoid utilizing too many colors which is why complementary colors work well because you'll be following opposite colors on the color wheel rather than any hue. My personal preference is to use a maximum of three colors. Let's say I am following the analogous color scheme for orange, so I can have orange, yellow, and green. Then I can just add props and ingredients that are in the shade of either orange, yellow, or green. I know this can be too much when starting out, but if you really pay attention or pay close attention to color theory and apply it in all of your video shoots, you will grow and master it, and there will come a time that you can play around with it. Break the rules and still create excellent food videos. It's your turn. Check out your favorite food videos, observe the color scheme that is being followed, select which color combination is your favorite, and will use in your food videos. 9. 3 tips when selecting PROPS: Welcome to this lesson. You might think that any object found onset is a prop if you aren't familiar with production but that isn't the case. The term prop is short for property, and it refers to an object with which one of the actors in the scene physically interacts in commercial photo shoots or video shoots, a prop stylist is the one responsible for props. However, since you're the one that will be responsible for the whole planning of the video making, it is a good idea that you understand the proper use of a prop or props. Also note that some objects may be part of the screen set, but are not necessarily prop if you don't interact with them. Those objects are needed to portray the full meaning of the screen set. For example, if a chef is interacting with only the pizza and gorilla rack, they are the prop, while every other thing in the kitchen is just a set dressing. When deciding on what to use as a prop, you can use the following three tips as a guide. Always start with a list of tools and things you need to make the food when assembling props for a video. Take note of everything that will be needed to deliver the right message as you move through the making process. You should also consider the needed set dressing because you need to account for any moods or contexts that the environment will need to establish rather than communicates through dialogue. For this shoot, we will be doing a lot of close-up shots, so we don't need to dress up a whole kitchen, and this may be the case for most of you. If you're like us whose kitchen does not look like the ones you see in magazines we will be just using the chief double-sided backdrops, a surface and background. I chose white because just like what we learned in color theory, we don't want to distract with colors. I want the viewers to focus on the food so that is why I stick with white and other neutral colors in my scene. [MUSIC] Steps 1 and 2 will result in the list of all the objects or equipment required, which will subsequently be expanded into a more official props list. Details such as the color or style of the object, how many of the objects should be kept on head and who will interact with the prop during the scene could be included on the list. All of these details will make finding or making the correct object for the production specific requirement much easier. After I made the list of prompts, I check if I have the ones I need and then I went shopping for the ones I don't have, which leads us to our final tip Number 3. If you are a home cook or a chef, most of the needed props will be available in the kitchen, but in case they are not, you'll need to make arrangements for acquiring them or obtaining them. It could be ordering online, borrowing from friends and family, renting from prop shops or in my case, shopping. It's your turn. Make a list of ingredients and props that you need to collect for your food video shoot. Next is to acquire these props and ingredients. 10. Video Production Equipment: Camera: [MUSIC] Welcome to another section. In today's video centric world, it's the best video that wins. Therefore, investing in high-quality video production equipment is one of the best methods to really improve your video quality and value. But note that you can always start small. I would recommend that you finish the entire class, really practice, and once you feel like you're really serious and want to take your videography skills to the next level, then you can slowly build your gear collection. Here's a list of video production tools you may use to make professional-looking videos. First is a camera. Obviously, [LAUGHTER] you'll need a nice camera to make a video. If you've done any research on video production equipment or videography, you are well aware that there are numerous viewpoints. Your smartphone camera can undoubtedly be used to film, but honestly it won't match the quality of a full-frame mirrorless video camera used by professionals. However, there's no doubt that our phone cameras are easier to use and the video quality is also good depending on the type of smartphone you are using. The quality of DSLR and mirrorless camera used by many creators and filmmakers that monetize videos online are excellent. The majority of these cameras have a 4K capability, some cameras can capture video in 6K or even 8K resolution. You need to make your choice based on your budget and purpose. In this demo, I will be sharing with you the gear that I'll be using to shoot this whole cooking process video. Let's start with the cameras. I will be shooting with two cameras. First is a Panasonic Lumix G7. I will try it with a kit lens, the one that came with it. I will also try with a prime lens and a macro lens. Later on, I will show you how I will be setting up the whole scene because the moment that you actually point your camera, that's the only time that you can really decide how do you want to capture all the angles. I'll be using two cameras because I want to capture two angles and so I can show you the emphasis of continuity, which will be discussed in the following lessons. That's a videography secret that you need to master. The second camera is a Panasonic Lumix G85. I will be showing you all the gears that I use, and I will also attach a PDF guide of all the gears, the things, the techniques, the steps that I'll be doing all throughout this class. Those are my two cameras. They are mirrorless crop sensor camera. The first one that I mentioned, the Lumix G7 is actually an entry-level camera, so it's inexpensive, it's not fancy. But when I attach a prime lens to it, a macro lens to it, these are the shots that I was able to get. [MUSIC] Great. Again, that is shot using an entry-level camera. Camera or not having an expensive or a fancy camera, it's not a barrier in your creativity or in your photography or videography journey. 11. Video Production Equipment: Lighting: Next is lighting equipment. The ultimate quality of your video is significantly influenced by the lighting. Based on experience, a high-quality artificial continuous light is a great investment if you are serious about food videography. I may have said this already, but you can start with natural lighting from a window but you have to be strategic and intentional because natural lighting, which is light from the sun, can be unpredictable and can change every hour. But then it's free and beautiful so you can definitely use it when starting up. Before we move onto external microphones, I will show you two lighting accessories that really helped us in producing great food videos. These are diffusers and reflectors. Diffusers softens and diffuse the light touching your subject, which is the food, so it looks more pleasant and appetizing. Soft light is best when capturing food videos and this can be achieved by using diffusers such as white curtains, white blankets, making paper or professional light diffusers. Next, reflectors can be cardboard, a white folder, a stereofoam, or anything white that can reflect or bounce light back to your subject. It helps reduce shadows and create a more balanced looking. [MUSIC] That is how I set up the light. I'll be doing lateral lighting for this setup. I just need to move this. [MUSIC] I told you in the storyboarding that I'll be taking macro shots were in our camera will be in this direction and so I needed a background because not everything will be overhead. I want everything to be just clean and white. I'll be using this cheap double-sided background. [NOISE] That's it. This is my setup. This is my light setup. I set up my table to be a bit lower so I can do in an overhead. This is my artificial lighting. I can't use natural lighting because Number 1, it's not very abundant in this room and Number 2, it can be a bit predictable. It has been raining recently, so we're not getting a lot of sunlight. Light coming from our window is just not sufficient that's why I got this artificial lighting. This is a Godox SL60W. This is one of the most affordable yet high-quality and pro quality artificial lights that you can get for your food videography. I can see that it's worth investing on something like this. This is a diffuser. What you're seeing here, this umbrella, sorry, is this an umbrella? It's actually an octagon soft box. This is to diffuse the lighting. I'll show you how it diffuses the lighting because of that white cloth. If you don't have a budget for that yet or if you were using natural lighting, you can use white curtains or white blankets for that. Basically that's it. I am going to turn it on and then turn off the room light. That's another important tip. Make sure that you are using just one light source. In this particular setup, I'm just using one lighting. I'll show you how we can really maximize this one light setup. Just look at my scene right now, this is mixed lighting. Observe the difference when we're just using the artificial lighting. Let me just turn it on. [BACKGROUND] I'm just adding strength to our lighting. I'll be just adjusting the white balance as well, so it will be correct. This is how it looks like with a correct white balance. That's another thing that you really need to pay attention to when doing food videos. Make sure that the white balance is correct. Now that we have our setup here, let me just quickly show you the effect of using reflectors or like this whiteboards. It can be white stereofoam white illustration board, anything that's white, that could bounce light from your source back to your subject. Let me quickly show you the effect of having a reflector. I just have a prop here just to show you the effect. This is how it looks like without a reflector, just with the light source. Observe what happens when I put a reflector, just a whiteboard. As you can see, it removes the shadows on this area. You can see it when they put the reflector. Again, this is just a wipe illustration board. You can get this for a very cheap price. I have a professional one, so this stands on its own. This, I need to use a bottle to make it stand or folded like this, but then they serve the same purpose. Again, without and with reflector. Awesome. That's how you maximize your one lighting setup. You really don't need to invest in gazillion lighting equipment. Just one good quality light source or artificial lighting can suffice just with the use of reflectors. 12. Video Production Equipment: External Microphone: [MUSIC] Though some video cameras and phones have excellent audio capture, they still fall short. If you use a smaller level camera, the audio will almost certainly be poor. This is because those types aren't built to record high quality audio. Using external microphones will vastly improve the sound quality of your video. This can really contribute to a professional looking food video. Fortunately, there are some excellent external microphone options available that don't cost much. Let's examine the video quality from an external mic versus audio from the camera. I will continue talking and I will let you hear the sound straight from my camera. This is the sound straight from my camera or the sound from the DSLR or the wireless camera that I'm using now to record this video and this is the sound from my external microphone. You see the difference? This may not be applicable if you plan to create food videos that don't include voice overs or people talking. But if in any case you will be including people talking or voice overs in your food videos, I really recommend getting an external microphone. 13. Video Production Equipment: Tripod and Gimbal: [MUSIC] For me, this is one of the most important and must-have equipment. You'll need a tripod regardless of how powerful your cameras stabilization is, even minor camera tremors might be visible in a video, especially if you're shooting with a zoom lens on a DSLR, even a basic camera becomes a far better video production tool with the addition of a tripod. Any camera's video quality will be greatly improved by using a tripod. When you start shopping for tripods, you might be surprised at how much they cost, but the most basic tripods will suffice for more starters, just make sure you get a quality tripod. I have heard horror stories with cheap tripods. They can be hard to assemble and not strong enough to hold your camera. Make sure to check out product reviews and ratings before buying. We're going to set up a tripod. This is going [NOISE] to be for our overhead shots [MUSIC] explainer type video. By the way, this is not a very expensive [NOISE] tripod, but then it's very reliable. This is how we are going to set it up. That's why it's very important to have a tripod. [NOISE] The good thing about this tripod is it's like you can use it like this. You can use it to do overheads or flat lays. [NOISE] For me it's really worth it [LAUGHTER]. That's how you do it. You just place it here and adjust the legs. [MUSIC] So our legs are all adjusted. Make sure the leg it's tight so it doesn't [NOISE] move by itself. See, it's still moving [LAUGHTER]. This is how it's set up. Then we just place our camera here. There you have it, we know have an overhead shot of our dish or a recipe here. Wait what, now I need a gimbal. Well, this is optional. It's up to you and will depend on the food videos you are creating. A camera gimbal is similar to a stabilizer. There are gimbals for cameras as little as your iPhone too as large as a professional-level video camera. They come in a variety of styles and sizes. A gimbal stabilizes your shot by using pivots and ways which is particularly useful when you're under move. A tripod will operate while your camera is motionless. A gimbal is required if you are moving around and you want to have that nice glaze effect on your food videos. 14. Video Production Equipment: Memory cards & Batteries: [MUSIC] When capturing videos, high-quality SD cards can make a major impact. You want a large storage capacity, 64-gig or more, as well as fast read and write speeds. Videos take a lot of space so this is very crucial but often overlooked. If you will be doing a lot of food video production, then investing on high-quality SD cards is recommended. Imagine setting up your food studio, preparing all the ingredients, and shooting for hours only to find out you ran out of memory, or worse, your SD card got corrupted. Same thing with all the equipment. Make sure to do your research, check out reviews, recommendations, and readings before investing in video gear and accessories. [MUSIC] Another useful item for video production are extra batteries. I have two extra batteries ready whenever I am doing a photo shoot or a video shoot. You may also consider a dummy battery. It lets you quickly plug your camera into the wall so you don't have to worry about running out of battery power when filming for an extended period of time. Dummy batteries are inexpensive and can help you enhance and speed up your video production process significantly. Now, in the next lessons, we are going to show you how to use your camera phone to shoot food videos. It's your turn. See if you can acquire the equipment mentioned in the previous lesson. You can be creative and resourceful with this. You can DIY light diffusers, reflectors, and tripods. Just make sure that you can replicate most, if not all, the equipment mentioned. [MUSIC] 15. How to use your camera phone to shoot food videos: [MUSIC] As earlier stated, you can use your smartphone to take beautiful videos of food. One of the best smartphones that work well is the iPhone. You can use a camera to record videos and switch between modes to capture slow motion and time-lapse footage. Navigate to the phone camera and select the video option. To begin recording, hit the record button. You can do the following while recording: take a still photo by pressing the shutter button, zoom in and out by pinching the screen, when you're done, you can stop the recording by tapping the record button or by pressing either the volume button. On the iPhone, video is recorded at 30 frames per second by default. Other frame rates and video resolution settings are available in settings, camera record video depending on your model. Larger video files result from increased frame rates and resolutions. The fully understand FPS or a frame per second, think of a video as a series of images that are displayed one after the other at a higher frame rate expressed in frames per second, or FPS, is the frequency rate at which consecutive images frames are captured or displayed. Remember those cool little flip books were a pad of paper had an image on every page and when you flip through the pages quickly, the image would appear to animate and move. This is how video works. 24 frames per second, or 24 FPS is the standard for movies and TV shows, and it was determined to be the minimum speed needed to capture video while still maintaining realistic motion. This frame rate is similar to how we see the world. Next, 30 frames per second has been the standard for television and is still widely used today. This is helpful especially for videos with a lot of emotions such as sports, because of that extra frames per second. Finally, 60 FPS and higher is mainly used to create nice slow motion videos. This is best for weddings, sports, and of course, food videos. This is why it is important to plan and storyboard. Take note if you plan to have a slow motion shot because you will need to set your frame rate before shooting to 60 FPS or higher to capture a beautiful slow motion effect. 16. Food Videography using an iPhone: [MUSIC] We talked about frames per second, using your smartphone to shoot food videos, is it really possible? We will find out. We talked about tripods, lighting, selecting props, color harmony, all of that. Right now, it's time to put it to practice. We're going to shoot the chocolate milkshake following this storyboard that we created earlier. Here are the props that I selected. I have this plate, then I have this napkin, so I'll be putting the glass here, I have a cherry, I have a couple of chocolates bars. I chose pink because we have a cherry, so I selected the analogous color scheme for this. I didn't want a lot of colors to fight for attention, I just want the audience to salivate and to crave for chocolate milkshake after watching this video. Yeah, basically that's just how I selected the props. Yeah, be intentional in selecting props. Then for a background. When you're just starting out, best to stick with neutrals, so white, black, gray, brown. I'll be just setting it up here. This is just a cheap T-stand that I got online, so you don't need to spend a lot of money for accessories like this. But then again, make sure that you purchase good quality ones because, of course, you still want to make professional-looking videos. But, again, you can start with DIYs resources like this. This is just the double-sided backdrop that I showed you earlier, still using the same one. Then the light that I have set up, it's just LED light, we used it before for weddings, so it's not the professional one for product and food videos. But I'm using my professional one here, so you can still see me, then I'm using our existing LED light, and then I just put this softbox. It's just a cheap softbox, so the light will be diffused, and it will be soft, and it will look appealing when it touches the food. Here's our setup. I place this double-sided backdrop under this one because I want to create a seamless background. It couldn't not fit. I tried earlier to use just one, but then I'm lacking a bit of length, so I can't do that, so I thought about just doing it this way. I have this, and then I have this, and then I can just maybe add a napkin to put here. Actually, it won't be seen anyway. But we'll see in camera later. This is my background, my surface. Again, I'm using an office table, so it doesn't look very appealing when it comes to food videos, so that's why I have this backdrop and this surface to give us an illusion or a different vibe for our food videos. First, let's just put our blender here, so we'll start making the milkshake now. Next, I will be setting up the frames per second to 60 frames per second, I will show you that, because I want to do a lot of slow motion for this video, so I want to time-lapse some part or speed up some part and then slo-mo some of the delicious part to really create that interesting feel. We'll see how we'll go in the editing room as well, we'll see what will be the final product for this shoot. We have everything ready. Now, let me just show you how I will set my iPhone to 60 frames per second. Again, go to Settings, and then let's find the Camera, and then Record Video,1080p HD at 60 frames per second is good for me. I'm good with that. Now, as you can see, I have my tripod set up here, I have a mount for the iPhone, so I'll just put it here. [MUSIC] I just need to adjust the tripod. This is why it's also helpful to have a tripod so you can make adjustments like this so you don't have to hold your camera like that. You can even buy tripods for iPhones or smartphones. I'll just zoom in a bit. I'm actually good with that. But then I can also see a lot of shadows in this area, so I will be using my reflector. I think that's better. It's looking more balanced and well-lit. Let's start. I'll start the video. [MUSIC] I want another shot of that, so I'll be getting my iPhone from the tripod [MUSIC]. I want to see the inside while it's blending. [MUSIC] I'm happy with that. I was able to get the inside of the blender, and the pouring of the ingredients, and blending. Next, I want the pouring shot. I will just remove the blender from this area, place my plate with a napkin, and adjust my iPhone. [MUSIC] Then, of course, a glass. [MUSIC] Looking good. The pouring, my favorite part. [MUSIC] Let me check if this way there'll be a bit of shadow, if it's here, shadowy, so I'll use this reflective part so we can still get good light balanced. Basically, this is balancing the light back to the glass, so we don't get a lot of shadows. Then we're going to start pouring. [MUSIC] I want something closer. Oops, I did not record it, so we have to be careful not to do that. That's perfect. Then I'll whip cream. [MUSIC]. We do a test first. [NOISE] I need to shake it more. That's a technique with whip cream, you have to shake it. I'm still not very successful. Maybe it's almost gone, that's why. [NOISE] Wow, that looks nice. Then we add the chocolates, chocolates a bit here, and then we put the chocolate sprinkles, [MUSIC] and then we put the cherry. It looks perfect. Then, of course, we want to put the straw, and we want to show someone actually drinking it. It's actually quite thick, so it's not going down. At least we were able to make that. We'll see how we can edit that, how we can take advantage of the slo-mo. Basically, that's it for our shooting a food video using an iPhone. I'm very excited to edit it, so I can show you the final result or the final product. But if you'll notice, I intentionally maybe orientation this way. Yes, I intended for that orientation to be 16 by 9, so it will be best for stories or TikTok videos. That's also one way to create an audience, and if you have a website, or a vlog, or YouTube channel, then you can direct them using short video Reels. I'm excited to edit this video. For the DSLR, we will be doing a landscape orientation like this. Landscape is like this. What we did is portrait orientation. I want to show you both so you can see which will work for you best. But basically, that's it for shooting for video using a smartphone. It's your turn. If you don't have a camera, or if you have a DSLR and want to have fun shooting with your camera phone or your smartphone, set it up now and follow the guide from the previous lesson and start shooting using different features on your phone. 17. Milkshake shot using an iPhone Final Video: Hello. 18. How to use DSLR or mirrorless camera to shoot food videos: [MUSIC] A DSLR camera is a digital camera having interchangeable lens and is usually larger and more durable than other camera kinds used in photography. This kind of camera is used mostly in photography, but some of them can record sleek video of about 30 minutes long. DSLR cameras are cheaper and suitable for any kind of budget compared to conventional video cameras. In our case, we have invested in two mirrorless cameras. This Panasonic Lumix G7 can record up to 30 minutes of video. This Panasonic Lumix G85 doesn't have a limit. This section will cover some important things so that you'll be able to operate any new camera if you're just starting out. There are three settings that you need to have a solid grasp of if you will be using a DSLR or a mirrorless camera. These three settings are ISO, shutter speed and aperture. First, ISO. The ISO rating of a camera defines how light-sensitive it is. The higher the ISO, the brighter the image. The image will be darker as the number decreases. If you're shooting indoors with little ambient light, use a higher ISO; could be 600 or higher. When shooting in broad daylight or under intense studio lights, keep your ISO at a low setting. Though incredibly, you can adjust the ISO. However, as you increase the ISO, your image will become noisier and greenier, so proceed with caution. Most times when the eyes are arranged is at the lower end, the camera performs best. Next, shutter speed. Shutter speed in line with photography is defined as the rate of which the shutter opens and shuts as you capture a picture in photography. A slower shutter speed, example, 1/50th of a second indicates that the shutter opens and closes more slowly. You will notice that your image is brighter and that fast-moving objects are out of focus when your shutter opens and closes at a lower or at a slower rate. A faster shutter speed, example, 1/1000 indicates that the shutter is opening and shutting quickly. Your image will be darker as a result, and fast-moving objects will be crisp and in focus. When considering shutter speed definition in photography for videography, it's almost the same except the shutter doesn't open and close. What occurs is that the shutter remains open and the sensor is exposed for a certain amount of time. To be able to make a good decision as with regards to the shutter speed for the video, you can make use of this combination. When shooting at 24 frames per second, your shutter speed should be 1/48th, rounded up to 1/50 on a DSLR. Your shutter speed should be 1/120 if you're shooting at 60 frames per second. This implies that you should double your frame rate. Although it is technically the regulation, it is not mandatory to follow it. Next, aperture. The amount of light that reaches the picture sensor is controlled by the aperture. A larger number of aperture, for example, F16, implies less light enters the camera, which is a good setting when shooting video in landscape mode, or when you want more of the background to be seen in video. On the other hand, a smaller aperture allows more light to enter the camera, which is beneficial in low-light situations. Furthermore, smaller apertures produce a beautiful depth of field and it helps to blur the background. One more thing before we move on to our next lesson, white balance and color temperature. Varying light sources such as lightbulb and the sun have significantly different temperatures. The color temperature of the light you're shooting from is relayed through the white balance to your camera. When shooting a video, you must match the white balance preset to the color of light you are using. Look for the sun icon, for example, if it's sunny outdoors, use the fluorescent light bulb or the fluorescent bulb preset if you're filming indoors with white fluorescent lighting. Look for the small tungsten bulb icon if you're working with traditional studio lights or halogen lamps. There will be times when you will be shooting in a variety of light temperatures. For example, you might be getting some light from the window, which may be around 5,600K, along with some light from the fluorescent lighting, which may be around 4,000K or 3,000K. The final color temperature of this mixture would be around 4,800K. To replicate this in the white balance, you need to look for the unique key icon to adjust the temperature. Fill color in your shot seems realistic. You will need to use your eyes and your judgment on this. [LAUGHTER] In our case, we just use a white card to set the white balance once our light in studio is setup. Now there is a mode on DSLR cameras that can make shooting easier for beginners. It is called the auto mode. Honestly, this is handy when starting out, but it can be limiting as well. I encourage you to really study the three important settings on your DSLR camera to be able to shoot in manual mode and being control whatever lighting conditions you may find yourself in. Shooting in manual mode is a powerful skill to cultivate in both photography and videography. [MUSIC] 19. Aperture, Shutter Speed and ISO Demo: We talked about the three important settings when doing DSLR food videography, but how can we practically apply it in our food video shoots? In this quick demo, I will just show you how we can start shooting using the manual mode, wherein you decide what are your aperture, shutter speed, ISO, and why it's important to graph this using these three settings and why are they even important. I still have the milkshake from the smartphone food video shooting. Let me just show you first the effect of aperture. For this setup, I have a good source of lighting. I have my reflector. As you can see, nice balance, no harsh shadows. Now for the aperture, it helps us get more lighting because the lens of our camera is wide open. I'm currently on 1.7, so it's the widest that it can go. As you can see, it's very bright. But notice, as I adjust the aperture let's say to 5.0, as you can see, it became a bit darker. That is one of the main purpose of the aperture to bring in more light into the camera sensor. This is very ideal when shooting in low lighting conditions or if you don't have a professional lighting at first, then having a wide aperture or the capability to shoot in lower aperture, which are 1.4, 1.7, 2.0, or meaning wider aperture, it can really help to get in more light and to give you a well lit balanced image or scene. But let me just quickly show you what's the effect of aperture like creativity-wise. I can see this little guy here. Notice what happens when I adjust the aperture. Let's put in here. If I set the aperture to 1.7, you can really see that he's blurry. Aperture can also affect in your scene if you're a photographer in your images, in how blurry the background is and how shallow the depth of field is. Notice when I raise it to 7.1, I can now see wooden guy at the back. It's now showing us a deeper depth of field. Basically aperture will help you get in more light in your camera sensor and will give you that blurry background effect. Basically those are the two things that you need to remember for aperture, more light and blurry background. Moving on to shutter speed. We talked about that the standard is, for example, you're shooting at 30 frames per second to double it with the shutter speed. We are now at 30 frames per second, but I want to set it to 60 frames. That's done. Now it's on 60 frames per second, so I need to set my shutter speed to around, so I have 125. So 125 is the standard settings since I have my frames per second set to 60. Now my scene is so dark, so that is where ISO comes in. For example, you've set your aperture, you've set your shutter speed the way that you need it for, let's say, creative purposes, but then your scene is dark like what you're seeing on the screen right now. What you can do is adjust your ISO. Higher ISO means brighter image. Just take note that when you bump your ISO to 1,600 and higher, it's possible that your images or your video will get noise and green. That is the drawback with higher ISO. Yes, you can get a nice right image, but it will also affect the image or the video quality. You will get the noise and greens. Sorry, I said that again, the noise and the greens because it happened to me once. I was shooting a birthday video for my husband and then I forgot that the ISO was actually set to auto, and then since we have very minimal lighting because we're doing a candle blowing video, my ISO bumped to I think 26,000. When I was editing it, it was full of noise and green and I did not like it. Sorry if I keep saying the noise and the green with ISO, just use it with caution. To be safe, make sure that your ISO is at 1,600 or lower. But of course, there are other cameras who can handle higher ISO, but they're expensive too. If you're using an entry-level camera, to be safe, set your ISO to 1,600 or lower. With lower ISO, our cameras tend to perform better. Basically, those are the three important settings that you need to master when you're using a DSLR camera. Again, aperture, your lens is wider, more light. Then the lower the number, let's say 1.4 or 1.7, you get a nice blurry background. You get the nice bokeh. Let's say when I adjust, let's just put back the ISO to 400 and then I set my aperture. As you can see, 2.0 blurry background, shallow depth of field. Next is shutter speed. For videos, just make sure that it's double your frame rate. If I'm doing 60 for slow motion, then my shutter speed could be at 125. Again, ISO to make your scene brighter or darker. Because some people, they're doing night videography. At the end of the day, it's best always practice, play around with the settings. If you just got your new DSLR or if you're planning to buy one, the best way to use it and to maximize it is to really, really practice and shoot in manual mode. Start with aperture, start shooting things using or focusing on the aperture setting and then move on to the shutter speed, then move on to ISO. Make sure that you play around with those three settings. Before we move on in actually shooting this milkshake using a DSLR with an overhead or a bird's eye view shot, let me just quickly go over white balance. I just want to build up the white balance because it's one of the most important settings in your DSLR camera because it gives your food correct colors. Like I mentioned before, your food should look like the same way how it looks in real life in your camera. You will see here, this is an incorrect white balance. How can we correct this? Different ways. When you, let's say, hit the White Balance button, I have different options here. You will be able to see it I think on the screen. But as you can see, when I go over different white balance option, it gives me different colors. When I select the sun icon, which means light coming from this, it gives me an almost accurate looking scene. Because the artificial lighting that I have here is set to copy the color of the sun, so maybe that's why. But then another way to make sure that your white balance is correct is by using white piece of paper or a white card. I just press the white balance and I select this option, wherein I can select something white and then I just put the white card here, and then select white and then set. From there you can see it looks perfect, it looks balanced. The white looks correct, the white looks white, and I love it. Basically, that's it. That's how you use those three settings and the white balance to shoot food videos using your DSLR or mirrorless camera. 20. Food Videography using a Mirrorless Camera: [MUSIC] Right now, we're going to do the lasagna, the explainer type of videography. I have my camera set up here, so this is just a kit lens that I'm using. I have my tripod, you saw me how I set up the tripod earlier. I have my light on lateral direction, so coming from the side, and I have my reflector here. I have everything that I need on this side, and let's gets started. [MUSIC] I set up a fan on that direction so the smoke or the steam will go this way and will not go to my camera. [MUSIC] If you'll notice here, I have different angles. I have the overhead and I also have the macro shot of the lasagna. I have the first camera on the overhead tripod and then I'm holding the other camera to get this macro shot. [MUSIC] Then just before I take a bite, I just take a couple of photos. This is how I will shoot this lasagna, like the end scene with me taking a bite. This is my camera with a macro lens. I'll show you how I will set it up. Of course, we have our reflector here, because without the reflector, it looks like this. It looks like this with a reflector. [MUSIC] Then I will go ahead and take a bite, [MUSIC] and that's it. [MUSIC] 21. Shooting Videos Introduction: Investing in a pricey videography equipment and attending countless filmmaking seminars isn't required to create a polished, professional-looking video. By just paying attention to a few crucial things that may not be visible at first and practicing your craft well, you will become an excellent videographer. After getting the content needed for the video, planning, storyboarding, sourcing props, and setting up your studio, it's time to shoot the video. 22. How to set up scene: Shooting a food video comes with different challenges, which include lighting, getting the correct angle of the camera, facing the equipment in the right place, etc. Your videos could either be in the explainer video, recipe video, or video that showcases the whole cooking process. Each of these videos has its unique approach. Let's dig deep into the three video approach that you can use in food videography. These are food videos that last less than five minutes. This is designed because people on the Internet have a very short attention span. Your food video should be able to get attention, explain the recipe, and hook the audience in one minutes time. An explainer video is quite simple and easy to pull off. Just make sure to prepare all the ingredients in front of you for a seamless video shoot and do the rest of the magic in the editing room. It's exactly what the name suggests. You show just the recipe in the video. It's a plus, if you can do this in a short span of time, it can be shot overhead or close up, adding nice titles and transitions to make it interesting. For overhead shots, you may use any form of plane surface with a suitable background to place your recipe on. If the surface is not getting enough light, you need to either move near a big window or a set up your artificial lighting. The camera will be placed in a way that will capture the whole area. Explainer and recipe videos have some similarities in the sense that a camera may be enough or one camera may be enough to do the job. Also, you may not need an audio device if the camera alone can suffice. On the other hand, a food video that shows the whole process of food making is quite tedious. This is because it takes three times longer to show people how a food is prepared from scratch compared to making the food for yourself. If you're going solo for a video showcasing the food-making process, you might need more than one camera to get a good coverage of the whole area. It is good if you get an audio recording device to get good coverage of your audio. Also, this type of video requires good lighting, which calls for the need for artificial lighting or strategic use of natural lighting. Please note that the chances of getting the right angle of which you'll place each of your equipment on your first try is unlikely. The best way to get it right is through trial and error. Try to practice video shooting to know whether your setup is working. I would recommend testing your setup and lighting first before cooking and doing the actual shoot. Really take time to practice and test so it won't be that tedious and stressful during the actual shoot. 23. Demo: In this quick demo, I will show you how I shot the chocolate milkshake video using a mirrorless camera. First is setting up my camera using the overhead shot angle, which will be discussed in the next lesson. This angle is best for explainer and recipe types of video. This way, your hands are free to move in the scene, just like this. I just proceed with the showing of ingredients and the actual instructions on how to make the milkshake. [MUSIC] I wanted to capture two angles and macro shots so I will be removing the camera from the overhead and set it up like this. This is how I got this nice and delicious pouring shot, again, using a macro lens to make people's mouths water by representing textures as deep and luscious. This is our final chocolate milkshake video. [MUSIC] 24. Commonly Used Shooting Styles: [MUSIC] A good video is the one that tells the story best. Besides your ability to handle a camera well and also achieve a proper setup for your video, you need to have control over what your audiences sees. By picking the correct shooting approaches that will best tell the story. In this lesson, we will show you the most commonly utilized video shooting strategies that can help determine how your viewers will experience and understand your video. [NOISE] The overhead shot is a high angle shot almost directly above the subject. It allows the viewer in on the action, but still maintains character detail. The overhead shot usually faces the audience in a wide shot just above the action. It helps convey the space to the audience. [NOISE] A long shot is a much closer shot of an area, allowing viewers to have a better look at what's going on while still being too far away, they'll become emotionally invested in the situation. [NOISE] The medium shot allows viewers to get up close and personal, but in a more informed rather than emotional sense. Typically the shot depicts a person from the waist up. [NOISE] Close-up shots focus on the part of the character, usually the face or the whole body of the character. This brings, the character's facial expressions front and center, and your audience can easily read your emotional responses. [NOISE] The macro close-up is exactly what it sounds like. The camera shows as much detail as possible. This is commonly used in food videos because it can transform a video from ordinary to scroll, stopping, and irresistible. This can serve as a delicious transition for awkward change of frame or to maintain continuity. Showing closeup details of food is a sure technique to make your audience salivate. This type of shot brings a particular subject to focus on another. In an interview situation, the interviewer may become blurred while the camera is focused on the interviewee. This can be utilized in food videos. You focus the camera on the food or recipes and cause all other things to be out of focus. In the next lesson, we will show you one of our favorite techniques in videography. 25. How to use CONTINUITY (The secret sauce of Videography): [MUSIC] So why is continuity important and why is this our favorite topic? Most times if you're working as a food videographer, you may need to take shots at different times without proper sequence. To ensure the proper flow of the story, you need to understand the use of continuity. Continuity is the principle of making sure that all details in a video are consistent from shot to shot and from scene to scene. If a scene upholds the standards of continuity, each shot feels as though it seamlessly flows from the previous shots, reinforcing a sense of realism in the story. There are lots of continuity that apply to video making, but we'll cover two that relates well with food videography. You may need to shoot several shots to provide as many alternatives as possible while editing. With so many shots, the character may perform things slightly different each time, producing minor continuity errors. Examples of continuity errors in acting include the character picking up a prop with a different hand or looking in a slightly different direction in each shot. Continuity of camera and audio. Video settings and audio levels should be consistent throughout the video, which means that as a food videographer, you must ensure that you are utilizing the same equipment and correct settings for each shot in a scenario. If not, there may be differences in light levels, visuals, or in loudness. As a food videographer, keeping the flow of a good video is your utmost priority. Here are three tips that can help you achieve consistency and continuity. Number 1 is taking still photos while making the video. Taking images is the best approach to ensure that even the smallest features of every scene are maintained. Photos help you keep track of tiny details you may otherwise overlook and they make it much easier to set up props in the same way for repeated shots. Most digital video cameras available now allow you to take a still photo while making the video. Number 2 is making your shooting days as close together as possible. This is a very rare situation in food video making. However, in a situation where your clients or the conditions call for shooting video days apart, it is important to keep them close. The longer time that passes between shootings, the more likely it is that you will forget the details of each scene, or even worse, that shooting area may undergo dramatic changes. A short delay between shots, if possible can help guarantee the details of each scene, will be remembered. This is very essential if you need to shoot video days apart. Continuity reports are comprehensive recordings of each day's shooting, including camera's settings, screen direction, props, and any script violations, if applicable. Continuity reports are a wonderful way to check that everything is consistent from shot to shot, including the sound quality. I hope this is all making sense. Do you ever find yourself enjoying a nice movie? You may not know it, but one factor that adds to your full viewing experience is continuity. If a scene upholds the standards of continuity, each shot feels as though it seamlessly flows from one previous shot to another, reinforcing a sense of realism in the story. 26. Food Videography Behind The Scenes and mistakes to avoid: I started cooking, so I set up my camera here. Later on I will be using that camera, the one that's shooting me right now, I guess, to also create a multiple angle. I want a medium shot or a close-up shot and some macro shots of this whole cooking process. Later on I will show you how I will work out everything. But right now, I have a monopod setup here. I think this is 75 degree angle, 45 to 75 degree angle so it we'll see how it's being cooked and I have a fan on the side. The steam will go this way and not like create steam or evaporation on our camera lens. That's another tip with cooking videos, use a fan to redirect the steam or the smoke coming out of your cooking or your pot or your pan. As you can see, there's the camera for the close-up to medium shot. Then I have this macro lens for the really tight shots, the really extreme macro shots to show you those details, like this delicious details. [MUSIC] We're on to the next step. Now, I'm cleaning up this area because I just know this, it's the one seen in our main camera. I'm just replacing the things here with things that are pleasant looking so like this these branded ******, [MUSIC] our cream cheese. These are the props that we'll be using later on when it's ready. I just want to put this here as well. No, what I'm adjusting our camera here. This doesn't look very appealing to me. Think it's almost ready. I'm erasing like things on the scene that I didn't see earlier. But I think this is the best that we can do an end blocking the light. You can see how tedious and how challenging it can be. At least you're seeing real-life examples of how we can do or how we can shoot cooking videos. I'm going to be using the macro lens to show details of our almost cooked ground beef and pork. I'm seeing a lot of shadows. I'll be using a reflector to give me this well lit so you can see the difference with and without reflector. That is how you can make sure that you are seeing is well lit using reflectors. Of course that's ugly to see, behind the scenes. But at least I was able to show you how can reflectors be used with videos. Next, we're on to the next step. I think our meat are all cooked [MUSIC]. Now for the remaining steps, I will be needing the camera so you won't be seeing me doing all these things. But then let me just quickly show you just a quick time-lapse of what I will be doing and what angle I will be shooting this lasagna. The previous example was an overhead ex-plainer video types. This is more of a complete recipe making like the whole process. I am using two cameras and I actually made the mistake, so like my two angles are almost the same. I defeated the purpose of having two angles. I should have gone with medium and then super close up. I was not able to achieve that for this video, but then at least I was able to show you a live example and I kept changing the position of the camera and the pan. I made all of those mistakes on this video. I also made a lot of continuity mistakes because when I was filming this, I was overwhelmed with cooking lasagna on this new pan. I lost control of the actual shooting, so I did not adjust the settings of the two cameras, like following the same white balance and the same settings so they look a bit off as you can see from the continue with the example. Basically I made a lot of mistake from this shoot but then I love how the end product looks like as you can see. I still try to do the show off shot and taking a bite shot, but as you can see, there's no mozzarella here. Or the mozzarella didn't really make an impact here. I don't know what happened, it did not melt, so it doesn't look very appealing. Basically this is my live demo of other mistakes. I made continuity mistakes, I made mistakes with adjusting the camera. I told you about not getting the camera angle. It all happened on this video shoot. Basically this is my first attempt on the lasagna and my example earlier in the DSLR lesson was actually my second attempt on the lasagna. It looks more organized. I love that the overhead really was able to cover everything and I'm just holding the camera with a macro lens. The first demo that I showed you in the DSLR lesson with the overhead bird's eye view shooting style for me was better, but I still have showed you this one because I want to show you the mistakes that you can avoid, as well as to show you a real-life example of the things that could go wrong in a video shoot. To be a good food videographer, you need to be able to solve problems onset, and troubleshoot. That is something you need to prepare yourself for and not to be surprised when you experience it on shot. With all that said, we're going to edit the overhead lasagna explainer recipe video. We are going to have an Adobe Premier Pro crash course in the next lessons. 27. It's your turn!: It's your turn. I know this is a lot, but it's going to be fun. Find the best lighting in your house, if you will use natural light from the sun or set up your artificial lighting if you have one. Set up your table and your scene. Gather all your props, charge your smartphone or a DSLR batteries, set up a tripod or a DIY tripod, do hold your cameras still, use the cheat sheet I have included in the lesson as a guide when shooting your food video. Experiment with shooting styles and angles and remember, trial and error. Finally, don't forget to have lots of fun. 28. Introduction to Editing Food Videos: Now that you have your video, it's time to edit it to make it more appealing to your target audience. Before you begin editing, make sure you have all the necessary tools, such as a computer, editing software, the food video itself, and music, if relevant. A standard video editing software is now included with most computers. If you're using your smartphone, there are a lot of great editing apps like iMovie, Videoleap, Adobe Premiere Rush, InShot, etc. Check out which one is more compatible and will work best for you. As long as it will give you the option to trim, to add transitions, to add text and music, then you have all that you will need to edit your food videos. When editing, pay good attention to the pacing and the story. Also keep in mind that our attention spans are really limited. So make sure to limit your food films to 2-5 minutes. You can add time-lapse or adjust the speed when appropriate, but you must ensure the free flow of the video story. I recommend tuning your footage first whenever you're editing with any software, then add effects, transitions, and filters after that. Last but not the least, drop in and tweak the audio to make it blend with the video. Also, save frequently so you won't have to start all over again in a situation where your computer crashes. Now here are three tips to keep in mind when editing videos. Number one, most editing software have some variety of filters and effects that you may apply to your video. This can provide visual appeal to the story depending on the vibe you are looking for. But avoid being too heavy-handed here as it will bring about distraction from the main story, which affects your viewers experienced with the video. Number two, for video transitions, you have a lot of options at your disposal. The transitions could be a straight cut, a fade, dissolve, white, rotate, and other unique effect. Whatever transition you decide to choose, always try to stay away from any kind of unusual transition that affects your viewers attention. Finally, number three, when adding audio to the video, don't mask the kitchen sounds because they make the video more relatable to the to the viewers. [NOISE] Adding real kitchen and food sound can add drama and interests through the food video. 29. Video Editing in Adobe Premiere Pro: Adobe Premiere Pro alongside other software like Final Cut, is the gold standard for video editing. This is why I assembled all the essential tips you need to start using Premier Pro CC to edit your video in this section. This is how we edit most of our food videos, so I am going to show you step-by-step, how you can do it on your end as well. For this section, I recommend that you join me using a laptop or computer, so you will have a bigger screen. I would just like to add that when I started with Premiere Pro, I get so overwhelmed, that I actually delayed learning and using it. But if you're doing food videos commercially, I highly recommend starting with a Pro Tool, to really get pro looking food videos. Remember, that is our goal here to help you make food videos like a pro. I can honestly say that you can be a master in editing with whatever software you choose to use, if you will regularly practice. I know, because that is how I learned. One step at a time, one lesson at a time, one effect, one element, one technique at a time. Don't be too hard on yourself, and don't you ever give up. I promise you I was in the same exact situation, years ago. Clueless, and overwhelmed, but I gave it time, and effort. I am now happy that I have acquired and cultivated a high-value skill. I hope you're inspired to really give it your best shot, and with all that said, let's get started. This section will cover details right from creating a new project to exporting your finished video, including section on cutting and editing footage, color grading on your optimization, and everything in-between. I will cover everything step-by-step. It is recommended that you try it on your end too. With that said, it is advisable to have food videos ready when completing the editing lessons. Feel free to pause, and repeat if you need to. Okay, let's really get started. 30. Editing: Getting familiar with the Interface: [MUSIC] To start a new project, simply click the PR logo or the Premiere Pro logo. Some of you may get this screen, you just need to close it. Once it's on this page, all you need to do is select "New Project", and then you put a name to this project, so in this case, I'll put here Lasagna explainer recipe. Then make sure that it's on the right location, so I highly recommend that you get into the practice of properly naming your files, and ensuring that they are organized within your file system. This will come in handy in the future, you'll never know when you'll need to retrieve a specific piece of video again so yes, it's good to always be organized. For this one, I wanted to save it to a folder, food videography, and final video and click "Okay", we now have Premiere Pro open. Premiere Pro is organized into a number of windows as you can see, this is to help you handle different aspects of video editing, you can switch between Windows by clicking the tabs at the top so you can either do this or here. If you're adding effects, you can click the effects window but then later on as we slowly edit the Lasagna, you will understand the importance, the essence, the purpose of all these tabs and Windows. To make various modifications, you don't necessarily need to switch workspaces, for example, most of the functions related to assembly, Video Effects, Audio optimization, and color getting maybe accessed by the editing workspace. When we go here, as you go along, and practice editing in Premiere Pro, you will be more comfortable with all these Windows. They just look overwhelming, and intimidating at first, but the more that you use it, the more that you will realize that it's actually very easy, and user-friendly, it's good to take your time to get familiar with all these windows. Next is adding media to Premiere Pro or importing your video or your footages, video footages, that's what we call our videos that we will edit on Premiere Pro, so when you're starting a new video project, the first thing you should do is import your videos from either your camera or your phone, and then like this one, I created a specific folder for all my lasagna explainer as well as images so let me just show you the icon, so I have images and I have all the videos here. You can either click on "controller command I" to import or you can just select all of your footages or videos and just drag, and drop. I'll just close this, and now I have all my footage, photos on Premiere Pro that I can start editing. I am currently in the editing workspace, I have three Windows, so I have my imported media or footages, I have my editing preview here, and I have my timeline here, and of course I have my effects on my right-hand side. Later on, you will understand the importance of each Window, we will take this slowly but surely. We're going to do most of the editing, and the dirty work here in the timeline window, so it says here no sequences, so meaning we're not yet starting or we're not yet editing anything. To start editing, we need to make a new sequence, to make a new sequence, we just need to simply drag, and drop a video from our imported media so either we can select everything, and put it here or we can do it one by one. As you can see, when I drag, and drop that video here, I now have a sequence. I can rename this sequence, let's say, "Lasagna explainer recipe video", I have that here so when I play it. [inaudible]. I just need to mute it because it's too loud. By the way, these are your layers, these three layers here are for video, and these three layers here are for your audio, and you can add more layers as you add photos, and texts, and effects to your movie or your video. Again, most of it will be slowly covered in the coming lessons. But then just quickly how to navigate in your timeline window, you can zoom in, and out of your sequence by using the toolbar on the left, so here zoom in, and out, and of course at the bottom, you can zoom out, and zoom in your footage so you can make it longer. This is extremely helpful for me when I'm editing audio because you can see all the cuts here, it's very easy for me to do this. I can use it as a guide. This one above this solid light blue colored bar here is your video, and then the one here is your audio, let me just unlink, so I can show you. Here's your video, and here's your audio, let's say I remove the mute, and then I play it. Direction, so coming from the side. When I delete this, I won't be getting any audio, so Command Z, and when I delete this, the one at the top, I won't be getting any video. But then again Command Z so I can have my video back but basically, that's how you start, so you import your media here or your footages your videos, you can have a preview of what you're editing, and how it looks like here, and then you do most of the editing here you will cut, so you use this pointer, and then you cut. You can either use these tools right here on the left or you can use keyboard shortcuts. 31. Editing: Shortcut tools: [MUSIC] Let me just quickly show you some essential shortcuts that you can use. I will also attach a PDF guide that you can print and display near your computer while editing. I did this when I was starting out, and it really helped in becoming best friends with Premiere Pro. The majority of these features can be accessed through Premiere Pro's toolbar or by utilizing the keyboard shortcuts, and it's listed here when you go to Premiere Pro, and then Keyboard Shortcuts. [MUSIC] Just to let you know that I use most of the tools using the keyboard shortcut, it's easier and it's faster that way. But then when you're starting out, you can use either one. Just make sure to familiarize yourself. It's worth noting that using keyboard shortcuts will help you edit more quickly. If you forget which tools are set to a shortcut, you can always know it by go to the top menu bar and selecting Adobe Premiere CC, then Keyboard Shortcuts. [MUSIC] 32. Editing: Adding effects: You may use Premiere Pro to change the look of your clips using a range of effects, which are divided into four categories: audio effects, audio transitions, video effects, and video transitions. Transitions are applied to the end slash beginning of clips to provide a seamless manner of transitioning between scenes, whereas effects affect the full clip to which it's applied, sharpening color correction, more of that in the coming lessons. Blurring, distortion, and a whole lot of other effects may be used on your video to make a number of modifications. To apply an effect, let's go ahead and go back to Premiere Pro. [MUSIC] To apply an effect, go to the Effects window by clicking the Effects workspace. This is your Effects workspace. Then simply drag your selected effect onto the clip or clips you wish to change once you view the list. In this case, I want to add a video transition. Let's say in the beginning of the video, I don't want for the video to start, I can add a transition, let's say a Whip. I will just drag it where I want it. That's it. Easy, breezy. Let me just show you the effect. [NOISE] That's it. That's how I add transition. After doing that, the effect you chose will display alongside permanent effects options like motion and opacity in the Effects Controls window for your selected clips. You may have to scroll down to see the effects you've chosen. All of the effects you've made will be listed here. That's why it's very easy to work with Premiere Pro because with just one window, you can see everything that's happening on your timeline, which is the collection of your audio and video. 33. Editing: Color Grading Effect: [MUSIC] Color grading is the process of altering the color balance and lighting of your video to correct any flaws in the original footage or the video. Improve the look and add any sense of style you want to communicate. To do this, you'll need to use a color correction effect, which can be accomplished in one of two methods. [MUSIC] The first method is to go to your Effects list, as previously explained, so Effects. Then click on "Video Effects" , then Color Corrections. Then drag any effects you want to add across. You remember earlier we added a whip on this Effects Controls so now we added another color effect. In this case, I selected Lumetri Color. Basically, this is the color correcting effect in Premier Pro. But again, you can experiment with these other effects under Color Correction but standard is the Lumetri Color for you to be able to change and color correct your movie. Once you've dragged and dropped Lumetri Color or the Color Correction effect, you can now make any changes you want. In this case, let's say you want to correct the white balance. If in case I did not do it correctly during the shoot, so I just select the Eyedropper Tool here and then select anything white or neutral on my scene. It's already in the correct white balance so you can't see much of the effect. But then let me show you when I adjust the shadows, what if I want to minimize the shadows? I'm just going to showing you. As you can see, my scene brighter so you can do this if ever you failed to let's say, use a reflector or your scene is too dark. Just to remember that whatever changes you make on this clip, because later on we will be adding the entire clip for the lasagna, make sure that you apply all the settings, all the color correction that you applied on this clip to all of the clips. For the second method, navigate to the Color workspace using the tabs at the top of your current workspace. From there you may make any changes you like with the sliders on the right. As you can see, there's already Lumetri Color in there. It's worth noting that making changes to a clip here will apply the color effect immediately so you won't have to work through many windows. This makes it an easier approach to color modifications. Now that we're done with the colors, it's time to get the volume right. Each project will have its own requirements when it comes to effects and color grading and to a certain degree, the final outcome is a matter of personal choice. You should try to make all your corrections similar across all your clips in order to make sure they fit together well. 34. Editing: Getting volume right: The audio quality of your video might make the difference between a flop and a masterpiece. Premiere Pro provides a lot of important tools for ensuring that your project is successful. The first thing to ensure is the right volume of the audio. It should not be excessively loud or too quiet. The audio levels window in the bottom-right of the editing area is the most useful tool for getting your volume right. The audio meter measures your loudness in decibels or dB, with a dB range of negative 0 to negative 12. That is your most helpful tool for getting your volume right. Any value higher than negative 0 will cause your sound to peak resulting in unpleasant loudness. You can apply a variety of effects to change and improve the quality of your audio. These, like video effects, are found in the Effects window and maybe added to a clip, basically dragging and dropping them on the clip you want to edit. Let's say in this case I want noise reduction. I usually use DeNoise to minimize or to denoise my audio so you just drag and drop it. Let me show you. That's it. Easy-breezy. The Effects controls window will also show you to tweak the features of each effect. You'll see here that the DeNoise is added. You have options here to even modify the effect that you selected. But then, again, you can experiment on that on your own, but I just really want to show you quickly how you can do all of these effects. Let's move on to the two sound effects that will help you improve the quality of your audio. You already saw how I dragged and dropped DeNoise, so the DeNoise effect helps you to remove any undesirable background noise from your video. You may alter the quantity of noise that is removed as well as the frequencies of sound that the noise is removed from by going through the Effect Controls and clicking Edit on DeNoise. For these example, I'll just click this drop down. I usually select light noise reduction so it won't be heavy or you won't notice the audio effect that I added. So it will still sound natural but then the noise are gone. Let me just close this first. Next is the dynamics. You may change a few key features of your sound with Dynamics. Let me just quickly show you, so I'll go to Dynamics or I'll search for the Dynamics effects. Then just drag and drop it to the Effects Controls, then Edit. Then from here, I can make adjustments to really modify and make a better audio for the movie. What I usually do is adjust the MakeUp. Usually 2-3 is best. Then I put a check on the Limiter. When I put a check on this you will notice that the threshold is on negative one, so it will not peak to zero. My sound won't be too loud. Basically, those are just the things that you need to remember here or if in case you have a bad audio for your movie, just want to really show you that you can also edit that on Premiere Pro. That's why you can really make it your best friend with editing films, movies for videos. Again, you can explore this on your own, just showing you basic settings that I do for my own videos, but we're done with the audio. 35. Creating presets: [MUSIC] Later on again, I will show you the entire editing, but let's just move on to setting up presets. You can transform your current effects into a preset if you make these changes to one clip and then need to make the same changes to another series of clips. Instead of reapplying each effect to each clip and adjusting the parameters again, you can turn the effects into a preset. To make a preset navigate to your effects controls windows, and choose the clip to which you've applied your effects. Then while holding down Control or Command on a Mac, click each of the effects you want to include in the preset. After you've made your selection, right-click on the effects and select ''Save Preset.'' After that, give your preset, a memorable name, and then click ''Okay.'' [MUSIC] Your preset will now be saved to the presets folder. When you click here, you don't have to do all of these settings again. You can just simply copy it to all of the clips you want to apply the same changes. Easy. Now that we're all done, those are the basic settings you need to remember or the basic things you need to remember when navigating through Premiere Pro. Next is exporting your video. Let me just quickly show you how we can do that. 36. Trimming: In this lesson, we're going to really edit the lasagna explainer video. I want it to be just maybe a minute long, but as you can see, the total time is 37 minutes. But then we are going to cut, speed up, time-lapse and do all those things so we can make it a shorter video. To start, I just want to get the footage that I will want for the entire video. Let me just mute the audio first so you won't be distracted by the sound. Let me just find where we started. This is the beginning of the video. The oil, and the bacon. To cut, I'll be just pressing the keyboard shortcut number 2, and then I'll just delete it, the highlighted ones. If you want to delete, just highlight and delete, and then I'll just move it here. Of course, there are shortcuts to make it quicker. I just want to show you how to do it basically. Oil and then bacon. I want to cut it again, so number 2, I will delete this. I will delete this space. For this shot, I just want to quickly show you how continuity works. These are shot from different cameras. You want it to be seamless, so notice that when the scene here is me pouring the beef and the pork, so it needs to match the next footage or the next video. I can cut it here, and let's see, so delete, remove this space and let's see. That actually looks good. I will just time-lapse that, and we're done. Cut it, delete this area and then delete this space again, then we're back to the empty pan then the garlic. We'll cut here, cut and then delete this area. So a shortcut is letter E, if you want to delete this area as well as delete this space between them, so letter E. From here, I didn't have to delete the whole empty space. That's another shortcut letter E, I use that a lot. The pork and the beef is back. Just let it boil and then cut or trim and then put our tomato sauce and then cut. Then let it boil first before I put the lasagna sheets, I want to show you that and then again, so I have this whole footage here that I don't need, so I just highlight it and then letter E and it's gone. We're onto putting on the lasagna sheets. I want to show you that, but I actually clicked L on my keyboard, so it will be faster. It will show me the video faster, so that's done. I'll cut it again, and then cut here, and then again, highlight this area that I don't need and then letter E, and it's got up with a mark again, number 2 and then I don't need this whole lot, so letter E. Let's see. It's too long, so when I open, I'll just cut it again. The lead time is too long and then the cheese. Then E, I want to show you that, until this area. We are good. 37. Adjusting speed and slow motion: We are done with the trimming. Basically what I did is I trimmed all of the footages. Let me just zoom in so I can show you everything. This is how you zoom in and out. Again, the bottom so you can use this slider. These are all my footages. But as you can see, we are still at five minutes, so it's still a very long video. What I will do is speed up most of the footages so we can maybe cut it down to one minute. We'll see. Now if you will notice there are lines or cuts in this footages. That is the result of me trimming it. Let me just show you. By the way, this blue line right here, is like your pointer in Premiere Pro. Wherever it's pointed, let's say it's pointed here and you press the shortcut for cut, which is number 2, then you'll notice that it's now cut. But of course we don't want that so I'll just click on "Command Z" or "Control Z" if you're using a Windows, if you want to undo a command. Basically, that's it. Let me just start with this footage. I did speed up some of the footages here. But this one I haven't. I'll skip that first. Later I'll see if I need to speed that up. But for the rest to speed up, all you need to do is to highlight the footage or that area that you want to speed up. Then right-click and then you'll see here speed/durations. When you click on that [NOISE], you'll get this window. It's currently at 100 percent. I normally set it to 300-500 to make it really fast. Let's try 500. As you can see, it's now shorter. Again, I can just delete this space. Let's see. Now I want to speed this up as well. Again, right-click and then speeds last/duration or you can use a shortcut on your keyboard. It's "Command R" or "Control R" on your windows. Again, 500. Delete this space. Let's see. That's good. Sorry, I just want to plot that part. Let's see if something happened there. I'll just cut this. Again, if the pointer is here, this will be the area that will be cut. You can either just cut it and it will be cut. If in case the audio or the other layers here are not cut, you just need to highlight and then press "Number 2" to cut it. Let's see. I just want to remove this. You can see when we make the cut, we make those lines. For this area, I want to cut it. I want to cut it and not delete the space. To do with all at once I just press "Letter E" on my keyboard, [NOISE] and it's gone. I want to speed this up as well. Again, highlight, right-click speed, duration, and then 500, and then just press "Enter" or "Okay". Again, delete the space. This. Yes, I want to speed it up so "Command R" or "Control R". Sorry, it keeps opening up on my second window so that's why I keep dragging it back here so you can see. Then 500 [NOISE] and cut this space again. By the way, if you'll notice, I intentionally made this space here in the beginning because later on I will be putting the lasagna or the finished product in this area like we talked about in the storyboard, I want a slow motion showing off the lesson in the beginning of the video. That's what the space is for. Basically what I did is just highlight everything and you can just move it so you can make that space. It's very easy. Just highlight. If you made a mistake, just "Control Z" or "Command Z". Basically, I will just continue on speeding up all this footages. Then delete or I can just select everything. Let me just check if I want to speed up everything. Yes I do. I just select everything. As you can see, the ones that I've already adjusted, the speed, you can see it has these effects icon Fx, the one that's colored yellow. The ones that doesn't have that effect yet, so it's still on gray. I will just right-click "Speed" again and set it to 500. As you can see, they're all shorter and I'll just delete these spaces. Sorry, I'll just zoom in so you can see what I'm doing. I'm just deleting this faces. Using your mouse, just point it there and then delete, and that space is gone. Now for this one. By the way, this footage right here, as you can see, it says 40 percent. Let me just put it here so you can see. By the way, these are your layers. This eye icon is for video, and this icon is for sound or audio. Video, audio, and then you can add more layers if you want to. You can use those layers in adding graphics, adding pictures, which later on I will show you. You will notice that it's already on 40 percent so let me just put it back to 100. It was this short earlier, but then this is how it looks. Then I want to do a slow motion of it so speed duration. Then I set it to 40 percent so you'll see the effect. I love that slow motion. You just put it back. I can leave that there. It doesn't matter. But then I'm a bit OC so I wanted in the same layer. See what I did there. This is at 500 percent, now this is 40. Let's see how it looks. It gives that different vibe and different effects from fast to slow motion. For this one, yes, I want to speed this up, this one as well. I will speed it up until this area, so all the green ones. Right-click or I can just "Command R". Of course, drag the window here and then 500. Then delete those spaces. [NOISE] That's done. I'm just zooming out to see this footage. You will notice here that it has more than one layer, so what this is if you remember, I set up, not really set up, but I have two cameras most of the time when I was shooting the lasagna. This is the overhead angle and then I have a macro lens for this shot. Macro lens are really good for food videos, even food photos to really show you the texture and the food and that is actually inviting, and that's what makes food videos more appetizing. I love doing macro shots with food photos and videos. For this one, what I want to do is to insert this angle, this macro shot so what I did was just like earlier when I imported everything, it was just in one layer. This was here, I guess, so what I did, I just moved it. I just move this and then put it here. You can just do that. It's very easy. You can just move your footages. You just need to cut it, if you want to move just a certain part of it. Just highlight it and then make sure that the pointer is placed where you want to cut it and just press number 2 and it's cut. But of course I don't want to do that here so command Z, and as you can see, this is how it looks like. From this shot to this. I want to speed up until this part where I covered. I'm going to put this footage here because let me just show you, if I press this icon here, it means you won't be able to see what's in this layer. You will only see what's in this layer. This is the overhead shot, but then I want to insert the macro so I will just remove this and then put this footage here. This is how it looks like. All right. Let me just speed this up. Before I proceed, let me just show you another command or another function that you can do in Premiere Pro. If let's say you don't need the audio, which I won't be needing in most of these footages because they're all speed up. Let you hear how it sounds with the actual sound from the footage. I'll just remove the mute. [NOISE] It doesn't sound very good so what I'll do is just remove the sound. But then when I try to remove it, it's going to remove the video as well because they are actually linked. To unlink them, so the audio will be separated from the video. What I can do is to just highlight everything because I don't think I'll be needing the sound anymore. Maybe I'll just leave this one, like it is here. Sorry, unmute. [NOISE] Maybe I'll just leave that one because it's not on the 500 percent speed, but for this one, I'll just click on "Unlink" and then I can now delete the audio. [MUSIC] Even though I'm not on mute [NOISE] you won't be able to hear any sound for this and then later on I can just add a background music. Basically that's it. Let me just quickly show you how slow motion will add a different energy in a different effect to this video. Let me just speed this up. Sorry, I'll just unlink the audio as well. Unlink and then I can just remove this. Oh, I forgot this ones. Unlink the audio so I can delete it. I don't need it. Delete. Unlink and then delete. I don't need this here as well. Unlink and then delete the audio. [NOISE] [MUSIC] Then put this here so I can speed it up 500 and then delete all the empty spaces. Let's see. Perfect. I'm happy with that. Now I want this to be in slow-mo. To do a slow motion, you just same thing, highlight, right-click "Speed Duration" and this Window will come up. Again for if you wanted it faster, you want it to be more than 100, but if you want it slower, you can do 50 percent or lower. Let's do 50 percent and let's see the effect, so from this to this. Oops, what's happening? I think it's too slow, so set it to maybe 70. Let's see. I think I'm going to have to cut the first part when I was struggling to get the lasagna. Let's start here. Again, highlight, point it to where you want to cut it and then number 2. Then if you want to delete it as well as the empty space, you can just press E and let's see so from this. Open and then having lasagna. Perfect and then our final footage, me eating the lasagna. Later on we'll add transition so it doesn't awkward. It's perfect. I love it. 38. Color correction: [MUSIC] We were able to trim our footages or our videos. We were able to speed up and apply slow motions or change the speed and duration of different footages and videos. Next, we want to add effects for this particular lasagna video. I just want to show you how I will do a bit of color correction. For now that's the only video effect that I will apply. Just reviewing our previous lesson, so you select the clip and then you go to Effects and then from here you go to Video Effects and then Color Correction and then Lumetri Color. You can either drop it here on the actual footage or here in the Effects Controls panel. It's there. Now we can try and edit. Let's do basic correction. For the white balance let's select something white. [NOISE] Well, I think it's already in correct white balance just like earlier, but then again, it's very helpful if ever you have issues with the white balance. Then I want to increase the exposure a bit and I want to add a bit of contrast maybe just 20. Then for food videos, and I also do it with food photos, I usually decrease the highlights to show me those details like to retrieve details and then I just compensate with the whites to bring me back the brightness. You'll see the effect with and without. We're seeing more details. For me it looks more yummy, let's see. Let's try without, actually, it's brighter. Let's see. I actually prefer it with the color correction. Basically, that's it. That's how I applied the video effect of the color correction. If you want to apply it to all the other footages, you just need to create a preset. Again, select the clip and then select the Effect, right-click, and then Save Preset. For this one, I won't be adjusting the color correction for the rest because I'm quite happy with the exposure and all of that except for this. I want to actually make it brighter. We're going to apply the Lumetri Color again drag and drop. Now it's here in the Effects Control , so Basic Correction. Let's makes sure the white balance is correct by using the eyedropper. Well, that actually has an effect. As you can see before, after, that's nice. Next, I want to make it brighter so the exposure, of course not too crazy just three. Next, I want to decrease the shadows, so decrease the shadows to make it more brighter. Sorry, I want to remove the shadows, so just 30. Thirty is good for me. Let's see the before and after the Lumetri Color correction video effect. I love it. Again, if you want to make a preset, if you want the same settings to apply it to all of your footages, you just need to create a preset for it and then just highlight all of the footage that you want to apply the preset, and then go to your Effects and then Preset and just drag and drop it like that. Easy. Let me try it, but of course, I don't want to do with that. Control Z or Command Z. We're back in business. 39. How to add text : There are instances where you may need to add text to your video to provide more clarity by adding graphics at the end in the form of a brand logo to your video. Either way, Adobe Premier Pro comes with options to add in text and graphics. Now that we have trimmed, added effects, made the adjustment for the speed and duration, our video is slowly coming together. We are now at one minute and 32 seconds, so I'm happy with that. Next is to add text and graphics and photos. As you can see in this area, there are these green marks so earlier, I just mark the ones that I want to add a text. Let's just go here, so again, let's use our pointer. The very first step is the olive oil. To add a text, what do you need to do is to open the essential graphics workspace, so that is here graphics. Then essential graphics and then go to edit, and then click here, "New layer" and then text and then I can just put here olive oil. Then I can use this align and transform options here to put it in the middle, I actually wanted at the bottom. The shortcut that I can use is V on my keyboard, I need to press here in the timeline panel. Then keyboard shortcut V, and then just move it here at the bottom. Again, use this to place it at the center. You can actually use these sliders here to change the positioning instead of the V. You can also do that, so from here, use the slider here and then press "Enter". Okay. I now have our first text. What I'll do is I'll just copy the same thing, but I'll just change the text. I have for olive oil, maybe just a few seconds, I just cut it. Olive oil, move it here, so let's see. We're done with the olive oil, next is the bacon. I will just copy this, so right-click "Copy", and then the 0.3 is here. Just Command V to paste, and I have this. Then I can just change the words, so I just press here in this area under the Essential Graphics and then bacon bits. Then use the align and transform to the center. Just make sure that when you copy and paste that this layer is highlighted, this one. Because if this is highlighted, then whatever you will paste, let's say here, when I click on "Command V", it will be pasted on this layer. That's why it's important that you study and take note of the layers. Of course, we don't want that, so Command Z. Now we move on to our paprika. As you can remember, I did not remove the kitchen sound for this because later on I will show you how I will use it. But for now I'll just mute it. For our paprika, so I'll just zoom in. A another shortcut is to select whatever it is you want the copy and then press and hold "Alt". You can just drag and drop. [MUSIC] You can adjust that just like that. Just move your mouse, and then again, so either you can click on essential graphics or you can just click here, double-click, and then paprika and then again aligned at the center. Perfect, next, oregano. Same thing, "Alt", and then drag and drop, and then just double-click on it and then oregano. Again, align and basically, I will be doing the same thing for the rest of this video. 40. How to add graphics: [MUSIC] In this lesson, let me just quickly show you how you can add graphics or photos to your video. I've already imported the images that I want to add. For this lasagna, I just want to add a picture of the lasagna, the finished product. As you can see here, I just need to fix the size. So just select on it, right-click, and Set to Frame Size. Here's our photo of the lasagna. What I want to do is to show this first in the video, so the final product, and then place it here. Someone eating, and then this photo, and then I want to change the opacity. How do we do that? We go to the Effects, and then you'll see the Opacity here. Let's adjust it. This is how it looks like. I want to add the title here, so I'll just copy from our graphics from earlier. We have olive oil, so just Alt, and then copy, and then I will just change the text to "No Bake Lasagna". Then let's go to Essential Graphics [MUSIC] and then put it at the center, at the very center. Of course, you can play around with the fonts. Just for the sake of this lesson, I'm just doing the very basics, but then if you're doing your food videos, you can definitely select other fonts. In the future final videos, I might be using other fonts to make it more appealing and attractive, but basically, this is how you do all the basic stuff. You added a picture here in the second layer and then I added a text on the third layer, so that is why you need to understand these layers here. I am now on the fourth layer, I can add another text here at the top. If I do that, you can add other effects, transitions, all of that. Sorry, let me just Command+Z that. All right, so No Bake Lasagna. Let me see. [MUSIC] Actually, I want to do that. Let's see. No Bake Lasagna, and then start, olive oil. I'm actually happy with that, and that is how you add graphics, photos, text, to your timeline. Again, just go back to editing and then you'll see your list of imported media here. When you're lost, just always go back to the editing tab here at the top, and then you'll be back on your very basic editing workspace. Then all your images are here, all your footages, everything. All right. Let's move on to adding sound or music. [MUSIC] 41. How to add music: Welcome to another lesson. In this video, we're going to add non copyrighted music as well as do a bit of audio editing. You remember earlier that I left the audio for this part because I did not touch the speed and duration for this footages. What I want to do is use it at the very beginning of my video. The first step is to unlink it because it's linked to this video. I just need this sound like cooking sound. If you'll remember in our previous lesson, we want to retain the kitchen sound, but then we don't want it to overpower the video. I'll show you how we can do that. Just select these footages and then right-click, unlink. We can now get this audio and then put it here. I just want it at the very beginning. Maybe not this one, the longer one. It will sound like this. Now it's too loud. I want to make it a bit softer. What I can do is select it, right-click and then audio gain. It's now on 0 dB. I will test negative, let's say negative 10. But later on, we'll see the effect. That's done. Now, I don't want it to sound awkward like this and then suddenly it's gone. I want it to be subtle. What we can do is add an effect to our audio. How to add an effect to audio? Just of course, select it and then on your effects we have audio transitions. We have audio effects and audio transitions. We have the option here for constant gain. You put it in the beginning to buildup the music. But if you want a fade, you can select exponential fade and then just drag and drop it and let's see. It's better. Versus earlier it's a bit awkward so we can just make it longer. Let's see. It doesn't sound that awkward, especially when we add our music. Let's go ahead and do that. Let's add a non copyrighted music to our video. Again, you can check out the websites where you can get non copyrighted music from the resources. Let me just import the ones that I selected. It's a jazz music. I will just import it. It's now here in My Media. I'll just drag and drop it here and then remove the mute here. Basically that's it. I'll just cut it here. Cut and then delete this part. Of course, we want an exponential fade again. We don't want it to be awkward. Let me just add an exponential fade so it won't be awkward. Then add a gain here. It's not awkward again, so constant gain. Let's see. Perfect. Did you hear the kitchen sounds? I love it, it sounds so natural. But then again, I need to fix the font and other transitions, but basically it's all coming to place. [NOISE] [MUSIC] 42. Adding transitions: [MUSIC] Welcome to another lesson. We are almost done. We almost have our final video for this lasagna explainer recipe video. So in this quick lesson, I just want to show you how I will add video effects to fix the awkward transition like this one so from here to here. Then this title. It looks a bit awkward to me and at the very end, let me just show you. So here. Here. Then suddenly display. So to make it less awkward, I will be adding video effects or video transitions, actually not video effects. Sorry. Also, if you'll notice i changed my font. So it looks better now. I experimented and explored different font options. So to add a video transition, you just select the clip that you want to add a transition. Then of course go to your effects panel here and then video transitions. The one that I want this under Slide, so whip. So i'll just drag and drop it. [MUSIC] It didn't work. So let me try that again. Let's see. [MUSIC] That looks better compared to earlier, like this, with an awkward transition. So I'm going to add a whip to our text and to this photo as well. So same thing, the effects panel and then whip, drag and drop. [MUSIC] Drag and drop. Let's see. [MUSIC] Nice [MUSIC] I actually love it. Now let's fix the one at the very end. [MUSIC] I want to add the whip here as well. So same thing. Effects, drag, and drop. By the way, you can do it in front or at the end. So you can do this and you can just hover it like where do you want it. So same thing on this next clip. I want to add a whip on that next clip as well in the beginning. Let's see. [MUSIC] Nice [MUSIC]. Actually, at the very end, I want to add like a whip to exit to make that nice exit. So whip here at the very end. Let's see. [MUSIC] See, perfect. It looks nice. So it's looking legit. That's how you add transitions to your clips if ever you have those awkward change of footage or clip. That's very helpful and very easy to do with Premiere Pro. It just looks so overwhelming because of different workspaces, different panels, like a lot of options. But then when you work your way up by adding one effect, just by learning one lesson, learning one function, you can really master Adobe Premiere Pro. I know because if you're still overwhelmed with Premiere Pro, I was in that same exact position and this is true years ago, but I just had to learn it slowly but surely and here I am. I'm very comfortable with Premiere Pro and I can see that this is one of the best editing software out there. So let's move on to exporting this video. 43. Exporting: [MUSIC] We are finally done with our no bake lasagna explainer recipe video so we need to export it so we can start uploading it or have a copy of it saved on our computer. How do we do that? To export, you just need to click on "File" and then click on "Export", and then "Media" or a shortcut is Control M or Command M. Here's our export settings window. You need to select H.264 for the format, so I already have that, so basically that's the best export setting or format. Then select the appropriate preset from the preset drop-down selection. Preset for videos intended for the Internet, YouTube 1080P full HD is a good option, so YouTube 1080P full HD. Then we just need to click the "Use Maximum Render Quality." It is important that you check this box, particularly if you will be posting your videos on social media such as Facebook, Instagram, TikTok, etc. This is because the platform is going to cause reduction in the video quality. Checking this box will help in minimizing the effect. When you're done, you just click on "Export." Just wait for the video to be exported, depending on the length of your film or your video and the quality of the footage you've used, this could take some time. That's done. Before I show you the final video of our no bake lasagna, let me just quickly show you as well how you can export the same video for Instagram or Facebook. This is 16 by 9, but what if we want to make it into a square? I showed you earlier how you can start a sequence by dragging and dropping. But then if you want to add another sequence, you can just either go to "File" and then "New" and then "Sequence," or you can just click here and then right-click in the new item and then sequence, and I'll just put here lasagna for IG or Instagram. My preset is DSLR 1080P, 24 frames, this is the best settings for videos based on experience, and then the settings here, I just need to change the frame size. For Facebook and Instagram to get that nice square look, you just need to change it to 1080 [NOISE] by 1350, and just click on "Okay." I now have a square and I will just copy everything, so I just drag and drop it to this new sequence. Let's see. I have those bars, but then let's see how we go. [MUSIC]. Looks okay. [MUSIC] I'm getting all the text which is good, let's see the ending. [MUSIC]. It's actually good, I'd be happy to upload it on my Instagram or Facebook. Basically that's how you can transform your videos like from this orientation into a square, so we just need to take note of those sequence settings, the export settings that I mentioned. But again, they will be attached to this class. 44. No bake Lasagna Final Video: Now it is time to see our final food video. [MUSIC] I hope you enjoyed that and learned a lot from the making of that food video. Imagine what was previously just an idea then written on paper. It's now something we can watch and share with the world. That is the beauty in creating content. You have something to share with the world. Plus, it has a lot of breaks if you will be consistent with it. I highly recommend that you practice editing food videos using Premier Pro or Final Cut to really stretch your skills in editing. But in case a mobile editing app is your only option, still continue to practice and master the skill of editing videos. You will also notice that I did not include a lesson of me editing on the phone because you don't need me for that. Mobile editing apps are very straightforward and very easy to navigate. It's your turn. If we haven't already, review the editing step or check out the PDF guide attached to this lesson, and start editing your food video one step at a time. Remember to trim, add transitions, text, and music. Finally, export for best quality. There is no pressure here. Our main goal is for you to actually do it and cultivate the skills through consistent practice. If overwhelmed, take time to pause, relax, review, and really think about why you are doing this. 45. Content Marketing: [NOISE] [MUSIC] Congratulations. If you followed along and participated in the activities, by now you should have a full video [NOISE] ready to be shared with the world. Though it may seem that making the video is the hardest part of the job. Sincerely, it's not. [NOISE] When you've mastered the art so well everything becomes easier, and it seems like you're making a video from your subconscious. If you're a food enthusiast, a home cook, or a chef, and you've decided to learn the art of food videography to further upscale your business, then you need to know how [NOISE] you can market your food videos well. But if you're just working for a client who have the marketing system in place and only need the service of a videographer, then this might not be as important. But note that some clients will request that you do everything from start to finish, which makes multiple [NOISE] streams of income for you. With all that said, the basic skill you need to understand is content [NOISE] marketing. Content marketing is a marketing approach that focuses on the creation and dissemination of a high quality [NOISE] useful content to reach a new audience, and also continually satisfy a previously established audience. The purpose of such a campaign is to persuade the brand's target audience to attract new customers or promote the brand. Details on how to achieve this using food videos will be unpacked in this lesson. Before we proceed, I'd like to let you know that the word content refers to [NOISE] online materials such as videos, blogs, and social media posts. Content marketing or information marketing is the most effective communication strategy implemented in marketing. Content marketing involves giving your target audience something tangible. Something they need. Before asking you have to take action that might require you to sell [NOISE] to them. An effective marketing strategy must include more than just advertising placement. It must also include relevant and high-quality content that captivates the target audience and prospects attention. This is where content marketing comes in. The content provided must have the following [NOISE] five features. Number 1, [NOISE] relate to your brand. Number 2, [NOISE] have a high informative value. Number 3, [NOISE] satisfy the need of your audience. [NOISE] Number 4, must be specific for your audience. Finally, [NOISE] exhibit an emotional characteristic. The main objectives of content marketing are to create a good brand image. Turn the audience into leads that will readily purchase [NOISE] any of your offers. Then turning the lead into customers, and then turning the customers into long-term customers that keep [NOISE] buying from you. How does content marketing relate to food video? The relation between content marketing and food videos depend on a number of factors which includes your target audience, which will inform the type of video you will be making. For example, if you're a food videographers targeting new individuals, who want to start their journey in the art of food videography, [NOISE] the type of content that will be valuable to them will be those that introduce them to food videography. If you consistently keep giving them this valuable information, you will become a go-to expert for these people. Then whenever you put up a paid offer, this audience [NOISE] will readily buy from you because they know you're an expert in such an area, and you will be able to impact a good knowledge. In a nutshell, content marketing is a type of marketing that focuses [NOISE] on long-term sales. [NOISE] Another example is starting a YouTube channel where you upload your unique recipes for, let's say pasta. You can accumulate loyal subscribers by consistently providing value through content which is your recipe videos. Let's say you finally published [NOISE] your cookbook. The subscribers can be your first loyal customers. Another example is a platform, let's say a TikTok, [NOISE] where you educate people how to style foods. Once you have a following and start offering a feed online course about this niche, again your existing audience can be your first loyal customers. [MUSIC] 46. Marketing Tips to Increase Revenue: Marketing strategy for food videos could either take two forms. This includes the organic approach and the paid ad approach. This kind of strategy entails leveraging different opportunities available to market your food videos without paying for any ad. The best way to achieve this is through social media platforms. Platforms like Facebook, TikTok, and Instagram, YouTube, Twitter, etc. Are great platform that allows for video sharing, which is a good opportunity for you. However, you need to consider who your audiences, which platform they hang out most, and the type of content they work best on. For example, Twitter is more inclined toward content that is in text format, and those that got lots of engagement are those that give value to the audience. Instagram users buy more with images and short videos. Facebook users buy with texts, image, and video, but the content must be something really good and valuable. Use your works well for both short and long videos. It's a great platform to utilize if you're trying to put out content for those that want to learn the skill. While Instagram could be utilized by chefs promoting their restaurants through food videos, this will be the customers as well as a fan base. In conclusion, to succeed well with an organic approach, you need to make your content shareable. If your content is valuable and interesting, people would want to share it for their loved ones to also access. Also, in addition to this, engaging content will get more likes and good comments. When this happens, it will stimulate the algorithm of any platform you're using to recommend the content to other new people that can turn to be your loyal fan. This happens because the algorithm is having the sense that, for the content to have its engagement, it means that it's what the audience needs. It would be good to show other people that are similar to them. Sincerely, when done right, the number of new audiences that you can reach is remarkable. Because the chain of engagement will keep on extending and it's also coupled with the fact that the video contents usually have more engagement than any other form of content. [MUSIC] As the name implies, it involves running an ad with the food video to reach a new audience. The advantage that this ad has is that you'd be able to target the specific audience that you want to reach. This is very thorough for Instagram and Facebook ads. You could target those that have a history of watching food video tutorials, or those that have loved eating in restaurants and eateries. The result of paid ads is immediate and there's room for you to make tweaks if you see that the ad is not performing the way you expect. The disadvantage of paid ads, however, is that you may need the help of an expert to put you through. Which may incur additional costs, excluding the money you'll be paying for the ad itself. I hope we're not getting ahead of ourselves here. I just want to make sure that we equip you with all the knowledge and practical tips that you will need to be successful in this newfound skill. Just a recap, we learned about the importance of food photography, how to plan and storyboard, how to set up your food studio and basic equipment. We learned about different shooting styles and angles. Let's not forget, continuity and finally editing your food videos like a pro. If you haven't done it already, I encourage you to participate in the activities and attach your work in the project section of this class. 47. What's Next?: What can I say? [MUSIC] You have reached the end of the class. We hope we sparked fresh ideas and inspired you to produce your very own food videos. If you have more questions, feel free to message me or start a discussion. You can also reach me through Instagram and our online community for creatives. If you find this class helpful, it will be a huge help. If you will give me a rating and review. I want to thank you for choosing this class and for sticking around. Just a friendly reminder that though you now have all the necessary information needed to succeed at your finger, it does not guarantee success. To succeed, you need to go all out to apply everything that you learned. Without action you're a newbie trying to learn the art of food videography, action and execution will give you hands-on experience on how the whole thing works. Like I see that in this class, once you've become a pro, shooting a video will become something you can do subconsciously anytime any day. I'd recommend you start right now. Remember that not having a good camera or an expensive camera is not a barrier. With determination, a good phone can suffice for food videos. I challenge you to build a delicious portfolio by starting with a simple complete process of baking or cooking video, then grow from there. Food videography is such an exciting skill to learn and practice less it can increase your market value with today's trend and appetite for video contents. If you really want to be a pro, apply each learning regularly. The secret to cultivating any skill is practice and a lot of practice. I say this from experience. I still get goosebumps when I think about myself years ago. I never thought I could be someone creating videos much more than editing on professional editing software. While you produce your first food videos and continue to practice, feel free to go back to their previous lessons until you master them. Remember, one step at a time. I wish you success as you begin to take action, have lots of fun, and see you out there. [MUSIC]