Transcripts
1. Class Introduction: [MUSIC] Hi there, my name is Rose. I am a food photographer, videographer, and your
teacher for this class. Four years ago, my
husband and I started our photo and video business
with a borrowed camera. But today we have
our own studio. We have a complete gear and have worked with several
local businesses, as well as
international companies creating different
types of video content. But for this class
we're going to focus on food videography. Do you remember craving for a certain dish after watching
a recipe or a food video? Videography in video editing has become an in-demand
skill today because of the popularity of food content, especially among millennials. Video is a vital aspect of millennials daily lives
because they perceive it to be one of the most interesting forms of content available
on the internet. Food content on
YouTube is seen having a staggering 170% increase
in views year after year. Basically, food video is one of the top types of content
that gets most attention. Not only that. In digital marketing,
food video has proven to be one of the most
aesthetically appealing, emotive, and shareable
types of content. In this Skillshare class, my goal is to equip you, so you will be confident
behind the camera, may it be a smartphone, a DSLR, or mirrorless, so you can create your own delicious food videos. By the end of the class, you will know the
fundamentals of making a great food video. You will know how to plan, how to create a storyboard, how to use color harmony,
and select props. You will learn
different ways and techniques to shoot
your food videos. You will learn how to edit
your videos, and finally, you will create your very
own delicious food video. This class is ideal for anyone interested in
growing their skills in videography or anyone
who wants to create a beautiful and scroll
stopping videos of food. Whether you are a
food enthusiast, a food business owner, a chef who wants to
learn food videography, or maybe someone's searching
for a high value skill, or you may have
the skill already, but you just want a refresher, or if you're someone in between, then this class is a great
starting point for you. Let me help you
and together let's create your delicious
food video portfolio. Head onto the next video
and let's get started. [MUSIC]
2. Class Project: Hi there, and welcome to food
videography for beginners. Again, my name is Rose
and I am here to help you create delicious
food videos. Our main goal here
is to equip you with good video
production skills, editing skills, storytelling and marketing skills to really help you succeed in food videography. We carefully and
thoughtfully created the curriculum for
this class with you, our students in mind. Trust me, it's a whole
lot of value ahead and I recommend that you
take your time with every aspect of this class. Did you know that all you
need to successfully master a new skill and become a pro
in it is just two things? Yes, two things, the right information
and readiness to learn. When you have these
things available, then nothing can limit you
from becoming a master. Readiness to learn means
actually doing it, making mistakes and improving. To get the most
out of this class, I encourage you to do the activities at the
end of most lessons, and at the end of this class, upload your food video
in the project section. Really take time to
cultivate your skill. If ever you feel
inferior because you think that there
are already a lot of videographers and content
creators rocking it out there, then you are not alone. I had the same thoughts
when I was starting out. I am sure most of the established content
creators that you look up to started the same way, but it does not
matter how you start, it's how you finish. With all that said, take out your notebooks, turn off your notifications, sit back, relax and
let's get started.
3. What is Food Videography and the benefits of engaging food videos: We now live in a world
where what works is the skill and unique strategy
you can add your business, service, or your job. How will you add uniqueness
to your business or that of your client to make them
stand out among competitors? Well, one of the
most effective ways is through food videography. One of our cultures
favorite topics is food. We enjoy eating it, cooking it, discovering
new ingredients, sharing it on Instagram and
other social media platforms, learning about the
people who make it, seeing how it's made, traveling to its source, and a bunch of other things. This thirst for all these
things relating to food is a marketing opportunity for food-related
enterprises on a scale that only a few other
industries can match. Did you know that 85%
of millennials admit to purchasing as a result of
a marketing videos effect? Food videography can be in
the form of making chef or home cook recipe videos
or the food making process. Chef and home cook recipe
videos are an excellent method to demonstrate to your consumers how much heart and soul, you put into your cooking. Either you want to promote
your restaurant or a food business and
it's cuisine and social media and through
other marketing platforms, food videography is a good
option to stand tall. The appealing presentation
and soothing effect of slow motion reels will have a positive impact on
the consumer's mind, showing customers
different activities such as slow motion of
tomatoes falling, the chef frying onions in a pan. The art of cooking and cutting fish in a food video will make your consumers
appreciate the food and also want more of it. Basically, food video
is a unique type of content because it appeals
to a wide range of people. To most people, watching food being prepared, cooked and consumed
is fascinating. Now, let me share with you three advantages of an effective
and engaging food video. Facebook videos alone have a far greater reach than photographs or
plaintexts, postings. Restaurants will benefit from
the ripple effects of it's increasing digital following
and name recognition, as a result of its
improved reach. Food video can be used to show the physical location
of the restaurant. If applicable, be sure to share some stories that revolve
around the restaurant. As the more stories, the better. For example, the
restaurant could be in a historically significant
section of town, or the building has a
quirky past that would excite and interests
restaurant customers. The ultimate goal of restaurant
videos is to increase food traffic by converting
viewers into paying customers. Video marketing is
an ideal medium for increasing
restaurants food traffic, and table turns because
of its high engagement, search volume and recall rates. One more thing, food videos can also help in promoting the menu. Food videos can show off your
menu's delectable cuisine. Customers can see what the menu items look like
and imagine themselves eating the delectable
delicacies thanks to the video. To generate excitement and drive people to your restaurant, you might publish films
displaying new menu items. In conclusion, whether
you own the restaurant, you have a food business, a food blog, or you're
working with a client, food video is an important
tactic to add to your strategic plans as it guarantees a good
result when done right. How do we do this? How can we tell stories
through food videos?
4. How to tell stories through food videos: [MUSIC] To make a difference
in the food world, build a brand, attract
loyal customers, increase engagement for
social media, blog, and email content, then
you need to understand how to use food in
telling a good story. The key to capitalizing on the appetite for
food content and attracting more customers is to write better food stories. What is the definition
of a food story? Simply said, this
is any piece of content that is developed
to consistently serve, educate, and satisfy
food-loving clients. Interviews, and profiles, fresh recipes, food travel
guides, informative videos, and how-to blog pieces,
among other things, are all opportunities to connect with customers on two levels. First, by freely sharing
useful information, attempting to assist clients,
and providing inspiration. You become more than a product. You become a trusted advisor. [MUSIC] Guides are
beneficial because they help your customer live better lives, encourage them to
try new things, and show them how
to do things like remove cakes from pants
without sticking, and all those other food hacks. Second, content is
an extension of your brand and vehicle
for sharing and communicating brand
values so that customers may learn more about who you
are and what you stand for. The opportunity to share your philosophy and motivation
behind your business. For mission-driven enterprises
that care about health, the environment, community,
or any other interests. Now that we know
the definition of a food story and its
importance next, how can we create an
excellent food story? This is crucial, especially
now with social media, where contents have a short
lifespan to make an impact. When trying to
compose a food story. You need to first ask yourself
the following questions. How can you make
your materials stand out when there is so
much already out there? Next, what makes a
good culinary tail, and what motivates
people to return? Here are four ways your stories will be memorable
if they are number 1, useful, number 2 eye-catching, number 3 entertaining,
and finally, thematic. Food story is a form of content marketing
where value is given out first before customers
are persuaded to take action. Content marketing, like
any marketing effort, is most successful when you
examine who your audience is, what your content's
purpose will be, and how to distribute it as
consistently as possible. However, there are many more
key characteristics that might help your food relate
that content to stand out. One of the common issues with food stories
is that they're often confused for
news or updates. The terms news and story
are not interchangeable, even though it's
all too easy for food companies to mix up
updates and storytelling. They consider regular
social media postings about what's going on in their
accompany to be content. Yet the result is typically
a disjointed stream of random news with no
purpose or storyline. The difference is that instead of a series of one of updates, think of the food
story as a long-term integrated, informative
marketing strategy. To prevent the confusion
from happening, you can start by
writing out a list of video content topics you
can prepare for and set aside time to produce
them rather than releasing updates as they
happen or when you recall. This will make your content
more useful and evergreen, ensuring that it continues to
be valuable in the future. Food stories are what people want regardless of
the delivery method, customers and diners also are curious about the
origins of their food, as well as the
people and processes involved in bringing
it to their table. [MUSIC] Telling great food
stories allows you to highlight what makes
your company product, restaurant, or event
stand out while also assisting customers in
living healthier lifestyles. Now how can we practically
apply these ideas in creating an
excellent food video? In the next lesson, we will dig deep into the
most important step in creating your food
video. Planning.
5. 5 planning tips: To take your videos
to the next level, you'll need to put
some thought into it. You need to know the type
of video you want to make, your plans for displaying it, and you need to also
know if you prefer it to be entertaining or educational, it should be answered before diving into the
video-making process. You can use the following
five tips to get started. Number 1 is recipe selection. When planning your video, one of the first things
you should think about is what you
will be cooking. You want to make something
that visually appeals to the eye so that it can be
seen from behind the camera, you also want to make it
simple so that you can easily demonstrate
the recipe's process. Whether you are a
photographer or videographer, it is very important to have a notebook or a sketchbook to serve as your brainstorming dump when planning for
your video shoot. When planning a food video, there are a lot of
things to consider, like the message
you want to tell your target audience, the mood, the colors, and the style, so it is very important
to write down everything. This will really help you
to be organized plus, if you're working with a client, they will see it
as professional. This notebook can
serve as a reference, so you know that you are on
the same page with a client. Next, showcasing the video. There are a variety of ways to demonstrate how the
recipe is made. You can choose
between an overhead, a quick cut shot, or a close-up shot of a
person preparing a meal. The main distinction between
the two is whether or not you want to show the person who is
preparing the food. More details about this
in the following lessons. But just for you
to have any idea, one of them will have
a greater emphasis on the ingredients and demonstrate exactly how to prepare the dish, the other will show someone making it from the ground up; this approach is more personal, but it's also less instructive. Which one is more likely to
make your audience salivate? Well, both will do the job
as long as the cook can turn the delectable-looking
ingredients into a delectable dish. Next, percentage of the
making process to show. When it comes to food videos, one of the most
asked questions is, should you show
the entire recipe or just the interesting parts? This can be tricky
because you don't know what to leave
out from the video, so show the audience how
to make the entire meal, but time-lapse the steps
that take the most time, such as chopping,
whisking, and cooking. You don't have to show
every single step of the cooking procedure
to make your point. [MUSIC] Depending on the style of cooking video
you want to shoot, you'll use the
cameras differently. You only need one type of camera if you want to go
for a simplistic, only show the ingredients style. But things will
get a little more tricky if you're showing a chef or home cook
working his or her magic. You can consider employing more than one camera to make your videos
aesthetically stand out. A close-up shot, as
well as a wide angle will allow you to
obtain good images of the ingredients being
used while keeping the videos personality with a chef or a home cook in view. Finally, sound. It may appear to be a basic
aspect of video making, but how you approach
sound can have a significant impact on the
quality of your food videos. Make sure you have good
mics to record the voices, if you're going with a
voice-heavy video such as a chef explaining what to do or a narrator
behind the camera. If the sound is blown
out or inaudible, it will ruin the experience. Another option is to go with a nonverbal but
music-heavy approach, light, laid-back music
is a good choice. As numerous cooking
shows and channels have demonstrated
over the years, jazz works wonderfully
in food videos. One more thing is lighting. The final look of a video is heavily influenced by lighting. To begin with, if you overlook the importance of lighting
in your studio kitchen, your videos will
most likely be dull. In cases where natural
light will not suffice, invest in a professional
lighting gear and someone to assist
you in its use; this is what gives your video
a professional appearance. If natural light is your
only option to start with, then you will have to
start early and set up your food studio near the best source of
lighting in your place; it could be near a
large window or a door. Make any necessary
adjustments to the camera's brightness
before you begin filming. While this has nothing
to do with lighting, it is necessary that
your food appears exactly how you see
it in the studio. To achieve a real white, place a white piece of
paper in front of the lens and adjust the colors or
simply set the white balance. Before we move on to the
next video together, let us plan and
create a storyboard. I'll quickly show you how
I plan for a video shoot. I have my notebook, so this is just a
normal sketchbook that I got from a bookstore. Blank pages, lengthwise, I can just put in all
my ideas in here, all my thoughts about
the video shoot. For this course, we're going to
create a video for a no-bake lasagna and
a chocolate milkshake. Let's start with the
no-bake lasagna. We talked about
recipe selection, showcasing the video, how much of the making
process are we going to show? The methods of videography,
sound, and lighting. For our no-bake lasagna, I got my recipe from this
website. Let me show you. I got it from FEATR. Basically, I'll be following all the ingredients here mostly because some of the ingredients are not available in the
nearest supermarket, plus some are quite expensive. I want to make this video
accessible for all home cooks. Next, I want to showcase
two types of this video, so I want a video wherein
I show the entire process, the accurate ingredients, how it's done here
on this video. I got my inspiration from
this YouTube channel FEATR, that's the name of
the YouTube channel. I will copy how he did
it on this video plus, I will also make an
explainer video type. Again, one video showing the entire process of how I will cook the
no-bake lasagna, second is a really quick, maybe just a minute type of
explainer video just showing the audience how it's done and then showing them
the entire recipe. Let's say, I'll have to ask
them to go to my website. Let me just quickly show you how Show Me the Yummy does it. This is actually
my inspiration for the second type of videography. We're not talking about
methods of videography here. For this second type of video, I will be copying Show
Me the Yummy wherein it's just one minute
and they will just quickly show you how to do it, so not giving you the entire or the accurate
measurement of the ingredients, and then when you check
out their description, read more and get
the full recipe, and then they have
their website here. It's actually one
week to promote your website if you have a blog, you show these short
explainer videos in YouTube, or on TikTok, Instagram, Facebook, and then you lead your viewers
back to your website. That cool, that's another
way that I will do it and then percentage
of the making process. For the lasagna, the
first video will show the entire process,
all the ingredients, like everything, and
then for the second one, just a quick how-to video. I decided to do this
so I can really show you the difference because
all throughout the class, I will be explaining different types of
videography so you can really understand
how we will execute. Sound, I'm thinking of jazz music to make it
relaxing and inviting. Of course, the
lighting, later on, I will show you how we will
go about with lighting. Same thing with our milkshake, basically, the same thing, I'll be making an
explainer video, and we'll see if I can
make an entire process. But the exciting part
is I will also try and make a video
using just an iPhone, so that's our plan
for the milkshake. But I really want to show
you how we will storyboard. See you in the next video.
6. How to create a STORYBOARD : [MUSIC] Next is storyboarding. Create your storyboard
with visualization of your acts in order of which
they'll follow each other. This will assist you
in the pre-visualizing your finished film from the beginning and laying
up your ideal shots. It will be your guide during filming and editing
as well as assisting you in determining the
best time of day to shoot and the best camera to
utilize before recording. When you have the whole
shooting process planned, you then need to gather all your equipment to
make them available because you don't want
to have a break in flow while shooting the videos. First we're going to create a
storyboard for the lasagna. Let's start with
the entire process. Basically I want for
the video to start with the cook lasagna, so showing off the mozzarella. Like how, show me they did it. To really invite my audience, and then I will just show the title or the
name of the dish. Then in the next frames
just the entire process. Then I want to end of
course with how we started showing off the lasagna and then someone taking a bite. That's for the first video. Of course in real life this storyboard will
be more detailed. I just want to show
you how you can start so of course
I'll be putting drawings here and other plans but like basically
this is how you start. That's for the cooking or showing the entire
cooking process. Next is just a quick explainer
video, so same thing. The first few seconds of
the video will show off. [MUSIC] Show off the mozzarella, show off someone
eating the lasagna and then really a quick run through of the ingredients
and the steps. [NOISE] Then I
will have inserts, so I'll put here inserts macro. For our explainer video I
will be mostly covering the cooking process overhead
but then I will be inserting macro shots to keep my audience
entertained and engage. Insert macro and
then I will end with the finished dish and then show off dish and show someone eating
it, getting a bite. With this storyboard
now have like an idea of how I
will be executing this video shoot versus
like not having a plan of all that's going to be a bit chaotic like in
the actual shoot, so at least I can just look
at this list and just follow. I don't have to make decisions. Well, I will still make
decisions but very minimal, you just need to
follow my storyboard. Next for the milkshake, this is the exciting
part because I actually saved making
the storyboard like I wanted to do it
with you, actual demo. Like I could not
sleep just [LAUGHTER] thinking about my storyboard so finally I can be at peace because I'll
be able to write down my ideas and thoughts. For this Swiss Miss milkshake, so I might be doing the same storyboard for the two types of videography
that I'll be making. But basically first thing, for the first few seconds, I want to show all
the ingredients. Maybe someone putting the
ingredients into the scene, so there's a hand and then
there's the Swiss Miss. Then the other ingredients, the ice cream,
something like that, like putting all these
ingredients into the scene and then I have all the [NOISE]
ingredients here. I just want to
edit, like putting. This will happen mainly
in the editing room, so putting names and
labels to the ingredients, so this is for our first showing the whole
cooking process video. Then the process of how the milkshake will be
made so of course a blender, like putting everything
in the blender and then I want to do
like a macro shot. Macro shots like showing the ingredients being
put into the blender. Then of course showing
how it's being blended, so finally showing
our finished product, like pouring into a glass, so I want to show the pouring. I'll put here pouring. I'll put a note here, 60 frames per second, FPS. I can remind myself
to set the camera to 60 frames per second when doing the pour shot so I
can do a slow motion. Of course more of that
in the coming lessons. Then finally showing
off our final product, the glass and
someone drinking it. Of course the liquid or the
milkshake like going down, so someone drinking it. This is for our first
Swiss milkshake video, like showing the entire thing. For the second video, so again, I'll be
copying or modeling. Show me the yummy style. First is just showing
off final product, if I can call it final product
or the final milkshake, and then just
transition quickly to the steps, so quick process. It's overhead, so I'll
put in here overhead. Then it will be two angles, so I'll put here two angles, overhead and macro shots. Details. Details when I pour in let's say the ice cream I want it to be
captured in macro, so that's part of it. Then of course the blending, I want to show the blending and I want it into
angles as well. Overhead and macro as well. Then once it's done of
course my favorite, I want to show the
pouring shot again, pouring shot in slow mo. I'll put in here slow-mo, so take note, 60 frames per second
and again we'll define now someone drinking.
Basically that's it. We were able to create our
plan and storyboard for our [inaudible] lasagna and
the milkshake that we will be making for the rest
of the [NOISE] course.
7. Your Turn!: One last thing,
the planning stage is where you get
your creative juice flowing so this
is when you check different sources
for inspirations. I personally watch favorite
food blogs, documentaries, and I have a cookbook as well, and I also check
Instagram and Pinterest. This YouTube channel
particularly is one of my favorite when it comes to
creating excellent food videos. This is actually where I got my ideas for the lasagna dish. Don't be afraid to copy other
people's work at first. As you practice and go along, you will definitely discover
your unique personal style. I also find it thoughtful and helpful to also mention or
credit your inspirations, or people who inspire
you whenever you create something because you
were inspired by them. Food videography is
a totally new world, and it's nice to have friends, mentors, and connections
along the way. In the following lessons, we will dig deep into
selecting props and color harmony. It's your turn. Designate a specific notebook for your food
videography journey. This will serve as
your cheat sheet, planning, and
storyboard notebook. Make sure it does
not remain empty. Start searching for
inspirations and plan your very first
professional food video. Remember, it does not
have to be perfect. Done is better than perfect. [MUSIC]
8. Color Theory: How to use color harmony for excellent food videos: Why do we need to
study color theory? Colors elicit a whole range
of feelings and emotions. As a result, it's critical to know how the use of color in your videos allows
your viewers to connect with the story
you are conveying. Color theory is a visual
design concept that may be used to make your
video more interesting. This is especially important in food videography because
the colors of the food and the recipes reveal a lot
about how the food will taste and can assist in determining whether a recipe is
worth the effort. Now how can we practically
use it in food videography? Color theory can be applied to food videography in
a variety of ways, depending on your style and the types of food you're
shooting in video. You might begin by combining complementary use that
merge well together. A vast number of websites have color wheel software
integrated into them. This software provides
details of how colors can be combined in groups
of two or three. You can use any color wheel
software or app to check for alternative colors
that can be mixed with one that appears to be
dominant in the video. In our case, we just
use this color wheel or this color harmonizer app to guide with color combinations. In this quick demo, I will just show you how color theory influence
my selection of props, my whole setup here. Let's start with my pan. I chose black because we
are going to cook lasagna, and the end product will
end up in red-orange color, so black goes well with orange. I did not choose a
pan with a lot of style and color so it won't
distract. That's one. Also if you'll notice, my background here is this cheap double-sided
backdrop that I got online. It's very nice. It's
actually very inexpensive, and you can have two designs. This is my background here. My actual table is
an office table. I just placed this
background here, so when it's seen on
the video it looks like it's a kitchen
top. That's nice. This is how it looks like. Next. It's white, just to add it's white, so it won't distract
from our main food, from our main video, or our main purpose, which is making of
the food process. I just love that there are these details here that
looks like textures, so they can add a
bit of interest, so it doesn't look
that boring but then it's not also distracting. Color theory really helped
me in deciding my props, my whole setup,
what I'm wearing. I'm wearing a very
neutral-colored clothing so it won't affect the
color of the food. If you will be shooting, you can either wear black, gray, or white. It depends, as long
as it's not bright, and yellow, and
orange, and pink, because it might create color casting wherein
the light will bounce to your clothes and create this off-color back
into your subject. Basically, my set looks basic. I have white surface, I have my black pan, I have my black induction stove. The things that I'll be
using are neutral in color. Nothing too bright
and distracting. As you can see, all these
containers are white. This is my garlic. The cheese. As you can see, everything is just color white. Everything is just plain. The food really is our hero. Basically, that's it, all white, neutral, not distracting. That is how color
theory help me in planning and preparing for
this whole scene and setup. Warm and cool
complementary colors, particularly a blend of
orange and blue hues, are especially successful
in food videography. Blue hues have a soothing
crisp and fresh vibe to them, which works well with
food videography. Warmth and comfort are associated
with the orange colors. Now the combination of blue and orange hues creates
a sensation of movement. This is because cool
colors appear to recede while warm colors
appear to advance. This provides another element of movement and contrast
through the theme. In addition to the combination of blue and orange,
red and green, purple and yellow, you can
add or you can use a variety of hues and tints
within the wheel to personalize
your color choice. Depending on what hue and
luminosity you're utilizing, the key and the most
important thing to remember is balance. It's important to
note that rather than distracting your viewers
from your video, color should be employed
to complement it. A good rule of thumb is to avoid utilizing too many
colors which is why complementary colors work well because you'll be following opposite colors on the color
wheel rather than any hue. My personal preference is to use a maximum of three colors. Let's say I am following the analogous color
scheme for orange, so I can have orange,
yellow, and green. Then I can just add props and ingredients that are in the
shade of either orange, yellow, or green. I know this can be too
much when starting out, but if you really pay attention
or pay close attention to color theory and apply it
in all of your video shoots, you will grow and master it, and there will come
a time that you can play around with it. Break the rules and still
create excellent food videos. It's your turn. Check out your
favorite food videos, observe the color scheme
that is being followed, select which color
combination is your favorite, and will use in
your food videos.
9. 3 tips when selecting PROPS: Welcome to this lesson. You might think that any object
found onset is a prop if you aren't familiar with production but that
isn't the case. The term prop is
short for property, and it refers to an object with which one of the actors in the scene physically
interacts in commercial photo shoots
or video shoots, a prop stylist is the one
responsible for props. However, since you're
the one that will be responsible for the whole
planning of the video making, it is a good idea
that you understand the proper use of
a prop or props. Also note that some objects may be part of the screen set, but are not necessarily prop if you don't
interact with them. Those objects are needed to portray the full meaning
of the screen set. For example, if a chef is interacting with only the
pizza and gorilla rack, they are the prop, while every other thing in the kitchen is just
a set dressing. When deciding on what
to use as a prop, you can use the following
three tips as a guide. Always start with a list
of tools and things you need to make the food when
assembling props for a video. Take note of everything that
will be needed to deliver the right message as you move
through the making process. You should also
consider the needed set dressing because you need to account for any moods
or contexts that the environment will
need to establish rather than communicates
through dialogue. For this shoot, we will be
doing a lot of close-up shots, so we don't need to dress
up a whole kitchen, and this may be the
case for most of you. If you're like us whose kitchen does not look
like the ones you see in magazines we will be just using the chief
double-sided backdrops, a surface and background. I chose white because just like what we learned
in color theory, we don't want to
distract with colors. I want the viewers to focus
on the food so that is why I stick with white and other
neutral colors in my scene. [MUSIC] Steps 1 and 2 will result in the list of all the objects or
equipment required, which will subsequently
be expanded into a more official props list. Details such as the color
or style of the object, how many of the
objects should be kept on head and who will interact with the prop during the scene could be
included on the list. All of these details will
make finding or making the correct object for the production specific
requirement much easier. After I made the
list of prompts, I check if I have
the ones I need and then I went shopping for
the ones I don't have, which leads us to our
final tip Number 3. If you are a home
cook or a chef, most of the needed props will be available
in the kitchen, but in case they are not, you'll need to make arrangements for acquiring them
or obtaining them. It could be ordering online, borrowing from
friends and family, renting from prop shops
or in my case, shopping. It's your turn. Make
a list of ingredients and props that you need to collect for your
food video shoot. Next is to acquire these
props and ingredients.
10. Video Production Equipment: Camera: [MUSIC] Welcome to
another section. In today's video centric world, it's the best video that wins. Therefore, investing in high-quality video production
equipment is one of the best methods to really improve your video
quality and value. But note that you can
always start small. I would recommend
that you finish the entire class,
really practice, and once you feel like you're
really serious and want to take your videography
skills to the next level, then you can slowly build
your gear collection. Here's a list of video
production tools you may use to make
professional-looking videos. First is a camera. Obviously, [LAUGHTER]
you'll need a nice camera to make a video. If you've done any research on video production
equipment or videography, you are well aware that there
are numerous viewpoints. Your smartphone camera can
undoubtedly be used to film, but honestly it won't
match the quality of a full-frame mirrorless
video camera used by professionals. However, there's no doubt that our phone cameras
are easier to use and the video
quality is also good depending on the type of
smartphone you are using. The quality of DSLR and
mirrorless camera used by many creators and
filmmakers that monetize videos
online are excellent. The majority of these cameras
have a 4K capability, some cameras can
capture video in 6K or even 8K resolution. You need to make
your choice based on your budget and purpose. In this demo, I will be sharing with you the
gear that I'll be using to shoot this whole
cooking process video. Let's start with the cameras. I will be shooting
with two cameras. First is a Panasonic Lumix G7. I will try it with a kit lens, the one that came with it. I will also try with a prime
lens and a macro lens. Later on, I will show
you how I will be setting up the
whole scene because the moment that you
actually point your camera, that's the only time that
you can really decide how do you want to
capture all the angles. I'll be using two cameras because I want to
capture two angles and so I can show you the
emphasis of continuity, which will be discussed
in the following lessons. That's a videography secret
that you need to master. The second camera is a
Panasonic Lumix G85. I will be showing you all
the gears that I use, and I will also attach a
PDF guide of all the gears, the things, the techniques, the steps that I'll be doing
all throughout this class. Those are my two cameras. They are mirrorless
crop sensor camera. The first one that I mentioned, the Lumix G7 is actually
an entry-level camera, so it's inexpensive,
it's not fancy. But when I attach a
prime lens to it, a macro lens to it, these are the shots
that I was able to get. [MUSIC] Great. Again, that is shot using an
entry-level camera. Camera or not having an
expensive or a fancy camera, it's not a barrier in your creativity or in your photography or
videography journey.
11. Video Production Equipment: Lighting: Next is lighting equipment. The ultimate quality
of your video is significantly influenced
by the lighting. Based on experience, a high-quality artificial
continuous light is a great investment if you are serious about food videography. I may have said this already, but you can start with natural
lighting from a window but you have to be strategic and intentional because
natural lighting, which is light from the sun, can be unpredictable and
can change every hour. But then it's free
and beautiful so you can definitely use
it when starting up. Before we move onto
external microphones, I will show you two
lighting accessories that really helped us in
producing great food videos. These are diffusers
and reflectors. Diffusers softens and diffuse the light touching your subject, which is the food, so it looks more pleasant and appetizing. Soft light is best when capturing food videos
and this can be achieved by using diffusers
such as white curtains, white blankets, making paper or professional
light diffusers. Next, reflectors can be
cardboard, a white folder, a stereofoam, or
anything white that can reflect or bounce light
back to your subject. It helps reduce shadows and create a more
balanced looking. [MUSIC] That is how
I set up the light. I'll be doing lateral
lighting for this setup. I just need to move this. [MUSIC] I told you in
the storyboarding that I'll be taking macro shots
were in our camera will be in this direction and so I needed a background because not
everything will be overhead. I want everything to be
just clean and white. I'll be using this cheap
double-sided background. [NOISE] That's it. This is my setup. This is my light setup. I set up my table to be a bit lower so I can do
in an overhead. This is my artificial lighting. I can't use natural
lighting because Number 1, it's not very abundant in
this room and Number 2, it can be a bit predictable. It has been raining recently, so we're not getting
a lot of sunlight. Light coming from our
window is just not sufficient that's why I got
this artificial lighting. This is a Godox SL60W. This is one of the most affordable
yet high-quality and pro quality
artificial lights that you can get for
your food videography. I can see that it's worth investing on
something like this. This is a diffuser. What you're seeing here, this umbrella, sorry,
is this an umbrella? It's actually an
octagon soft box. This is to diffuse the lighting. I'll show you how it diffuses the lighting because
of that white cloth. If you don't have a
budget for that yet or if you were using
natural lighting, you can use white curtains or white blankets for that.
Basically that's it. I am going to turn it on and then turn off the room light. That's another important tip. Make sure that you are using
just one light source. In this particular setup, I'm just using one lighting. I'll show you how we can really maximize this
one light setup. Just look at my scene right now, this is mixed lighting. Observe the difference
when we're just using the artificial lighting. Let me just turn it on. [BACKGROUND] I'm just adding strength to our lighting. I'll be just adjusting the
white balance as well, so it will be correct. This is how it looks like
with a correct white balance. That's another thing
that you really need to pay attention to when
doing food videos. Make sure that the white
balance is correct. Now that we have our setup here, let me just quickly show
you the effect of using reflectors or like
this whiteboards. It can be white stereofoam
white illustration board, anything that's white, that could bounce light from your source back
to your subject. Let me quickly show you the
effect of having a reflector. I just have a prop here just
to show you the effect. This is how it looks like
without a reflector, just with the light source. Observe what happens when I put a reflector, just a whiteboard. As you can see, it removes
the shadows on this area. You can see it when
they put the reflector. Again, this is just a
wipe illustration board. You can get this for
a very cheap price. I have a professional one, so this stands on its own. This, I need to use a bottle to make it stand or
folded like this, but then they serve
the same purpose. Again, without and
with reflector. Awesome. That's how you maximize
your one lighting setup. You really don't need to invest in gazillion lighting equipment. Just one good quality
light source or artificial lighting can suffice just with the use of reflectors.
12. Video Production Equipment: External Microphone: [MUSIC] Though
some video cameras and phones have
excellent audio capture, they still fall short. If you use a smaller
level camera, the audio will almost
certainly be poor. This is because
those types aren't built to record
high quality audio. Using external
microphones will vastly improve the sound
quality of your video. This can really contribute to a professional
looking food video. Fortunately, there are some excellent external
microphone options available that don't cost much. Let's examine the
video quality from an external mic versus
audio from the camera. I will continue talking
and I will let you hear the sound straight
from my camera. This is the sound straight
from my camera or the sound from the DSLR or the wireless camera that
I'm using now to record this video and this is the sound from my
external microphone. You see the difference? This may not be applicable
if you plan to create food videos that don't include voice overs or people talking. But if in any case
you will be including people talking or voice
overs in your food videos, I really recommend getting
an external microphone.
13. Video Production Equipment: Tripod and Gimbal: [MUSIC] For me, this is one of the most important and
must-have equipment. You'll need a tripod
regardless of how powerful your cameras
stabilization is, even minor camera tremors
might be visible in a video, especially if you're shooting
with a zoom lens on a DSLR, even a basic camera becomes a far better video
production tool with the addition of a tripod. Any camera's video
quality will be greatly improved
by using a tripod. When you start
shopping for tripods, you might be surprised
at how much they cost, but the most basic tripods will suffice for more starters, just make sure you
get a quality tripod. I have heard horror stories
with cheap tripods. They can be hard to assemble and not strong enough to
hold your camera. Make sure to check out product reviews and
ratings before buying. We're going to set up a tripod. This is going [NOISE] to
be for our overhead shots [MUSIC] explainer type video. By the way, this is not a very
expensive [NOISE] tripod, but then it's very reliable. This is how we are
going to set it up. That's why it's very
important to have a tripod. [NOISE] The good thing
about this tripod is it's like you can
use it like this. You can use it to do
overheads or flat lays. [NOISE] For me it's
really worth it [LAUGHTER]. That's
how you do it. You just place it here
and adjust the legs. [MUSIC] So our legs are all adjusted. Make sure the leg
it's tight so it doesn't [NOISE] move by itself. See, it's still
moving [LAUGHTER]. This is how it's set up. Then we just place
our camera here. There you have it, we know
have an overhead shot of our dish or a recipe here. Wait what, now I need a gimbal. Well, this is optional. It's up to you and
will depend on the food videos
you are creating. A camera gimbal is
similar to a stabilizer. There are gimbals for
cameras as little as your iPhone too as large as a professional-level
video camera. They come in a variety
of styles and sizes. A gimbal stabilizes
your shot by using pivots and ways which is particularly useful
when you're under move. A tripod will operate while
your camera is motionless. A gimbal is required if you are moving around and you want to have that nice glaze
effect on your food videos.
14. Video Production Equipment: Memory cards & Batteries: [MUSIC] When capturing videos, high-quality SD cards
can make a major impact. You want a large
storage capacity, 64-gig or more, as well as
fast read and write speeds. Videos take a lot
of space so this is very crucial but
often overlooked. If you will be doing a lot
of food video production, then investing on high-quality
SD cards is recommended. Imagine setting up
your food studio, preparing all the ingredients, and shooting for hours only to find out you ran out of memory, or worse, your SD
card got corrupted. Same thing with
all the equipment. Make sure to do your
research, check out reviews, recommendations,
and readings before investing in video
gear and accessories. [MUSIC] Another useful item for video production
are extra batteries. I have two extra batteries
ready whenever I am doing a photo shoot
or a video shoot. You may also consider
a dummy battery. It lets you quickly
plug your camera into the wall so you
don't have to worry about running out of battery power when filming for an extended period of time. Dummy batteries are inexpensive
and can help you enhance and speed up your video
production process significantly. Now, in the next lessons, we are going to
show you how to use your camera phone to shoot
food videos. It's your turn. See if you can acquire the equipment mentioned
in the previous lesson. You can be creative and
resourceful with this. You can DIY light diffusers,
reflectors, and tripods. Just make sure that you
can replicate most, if not all, the equipment
mentioned. [MUSIC]
15. How to use your camera phone to shoot food videos: [MUSIC] As earlier stated, you can use your smartphone to take beautiful videos of food. One of the best smartphones
that work well is the iPhone. You can use a camera to record
videos and switch between modes to capture slow motion
and time-lapse footage. Navigate to the phone camera
and select the video option. To begin recording, hit the record button. You can do the following
while recording: take a still photo by pressing
the shutter button, zoom in and out by pinching the screen, when you're done, you can stop the
recording by tapping the record button or by pressing either
the volume button. On the iPhone, video
is recorded at 30 frames per second by default. Other frame rates and
video resolution settings are available in settings, camera record video
depending on your model. Larger video files result from increased frame rates
and resolutions. The fully understand FPS
or a frame per second, think of a video as a series of images that are displayed one after the other at
a higher frame rate expressed in frames per second, or FPS, is the
frequency rate at which consecutive images frames
are captured or displayed. Remember those cool
little flip books were a pad of paper had an image on every page and when you flip through
the pages quickly, the image would appear
to animate and move. This is how video works. 24 frames per second, or 24 FPS is the standard
for movies and TV shows, and it was determined to be
the minimum speed needed to capture video while still
maintaining realistic motion. This frame rate is similar
to how we see the world. Next, 30 frames per second has been the standard for television and is still widely used today. This is helpful especially
for videos with a lot of emotions
such as sports, because of that extra
frames per second. Finally, 60 FPS and higher is mainly used to create
nice slow motion videos. This is best for weddings, sports, and of
course, food videos. This is why it is important
to plan and storyboard. Take note if you plan
to have a slow motion shot because you will need
to set your frame rate before shooting to 60 FPS or higher to capture a
beautiful slow motion effect.
16. Food Videography using an iPhone: [MUSIC] We talked about
frames per second, using your smartphone
to shoot food videos, is it really possible? We will find out. We
talked about tripods, lighting, selecting props, color harmony, all of that. Right now, it's time
to put it to practice. We're going to shoot the chocolate
milkshake following this storyboard that
we created earlier. Here are the props
that I selected. I have this plate, then
I have this napkin, so I'll be putting
the glass here, I have a cherry, I have a couple of
chocolates bars. I chose pink because
we have a cherry, so I selected the analogous
color scheme for this. I didn't want a lot of colors
to fight for attention, I just want the audience to salivate and to crave for chocolate milkshake after
watching this video. Yeah, basically that's just
how I selected the props. Yeah, be intentional
in selecting props. Then for a background. When you're just starting out, best to stick with neutrals, so white, black, gray, brown. I'll be just setting it up here. This is just a cheap
T-stand that I got online, so you don't need to spend a lot of money for
accessories like this. But then again,
make sure that you purchase good quality
ones because, of course, you still want to make professional-looking
videos. But, again, you can start with
DIYs resources like this. This is just the
double-sided backdrop that I showed you earlier, still using the same one. Then the light that
I have set up, it's just LED light, we used it before for weddings, so it's not the professional one for
product and food videos. But I'm using my
professional one here, so you can still see me, then I'm using our
existing LED light, and then I just
put this softbox. It's just a cheap softbox, so the light will be diffused, and it will be soft, and it will look appealing
when it touches the food. Here's our setup. I place this
double-sided backdrop under this one because I want to create a
seamless background. It couldn't not fit. I tried earlier to use just one, but then I'm lacking
a bit of length, so I can't do that, so I thought about just
doing it this way. I have this, and
then I have this, and then I can just maybe
add a napkin to put here. Actually, it won't
be seen anyway. But we'll see in camera later. This is my background,
my surface. Again, I'm using
an office table, so it doesn't look very appealing when it
comes to food videos, so that's why I
have this backdrop and this surface to give us an illusion or a different
vibe for our food videos. First, let's just put
our blender here, so we'll start making
the milkshake now. Next, I will be
setting up the frames per second to 60 frames per second, I will
show you that, because I want to do a lot of slow motion for this video, so I want to time-lapse some part or
speed up some part and then slo-mo some of the
delicious part to really create that
interesting feel. We'll see how we'll go in
the editing room as well, we'll see what will be the
final product for this shoot. We have everything ready. Now, let me just show
you how I will set my iPhone to 60
frames per second. Again, go to Settings, and then let's find the Camera, and then Record Video,1080p HD at 60 frames per
second is good for me. I'm good with that. Now, as you can see, I have my tripod set up here, I have a mount for the iPhone, so I'll just put it here. [MUSIC] I just need to adjust the tripod. This is why it's also helpful
to have a tripod so you can make adjustments like this so you don't have to hold
your camera like that. You can even buy tripods
for iPhones or smartphones. I'll just zoom in a bit. I'm actually good with that. But then I can also see a
lot of shadows in this area, so I will be using my reflector. I think that's better. It's looking more balanced
and well-lit. Let's start. I'll start the video. [MUSIC] I want another shot of that, so I'll be getting my iPhone
from the tripod [MUSIC]. I want to see the inside
while it's blending. [MUSIC] I'm happy with that. I was able to get the
inside of the blender, and the pouring of the
ingredients, and blending. Next, I want the pouring shot. I will just remove the
blender from this area, place my plate with a napkin, and adjust my iPhone. [MUSIC] Then, of course, a glass. [MUSIC] Looking good. The pouring, my favorite part. [MUSIC] Let me check if this way there'll
be a bit of shadow, if it's here, shadowy, so I'll use this reflective
part so we can still get good light balanced. Basically, this is balancing the light back to the glass, so we don't get a
lot of shadows. Then we're going
to start pouring. [MUSIC] I want something closer. Oops, I did not record it, so we have to be
careful not to do that. That's perfect. Then I'll whip cream. [MUSIC]. We do a test first. [NOISE] I need to shake it more. That's a technique
with whip cream, you have to shake it. I'm still not very successful. Maybe it's almost
gone, that's why. [NOISE] Wow, that looks nice. Then we add the chocolates, chocolates a bit here, and then we put the chocolate sprinkles, [MUSIC] and then
we put the cherry. It looks perfect. Then, of course, we want to put the straw, and we want to show someone
actually drinking it. It's actually quite thick, so it's not going down. At least we were
able to make that. We'll see how we can edit that, how we can take
advantage of the slo-mo. Basically, that's it for our shooting a food video
using an iPhone. I'm very excited to edit it, so I can show you the final
result or the final product. But if you'll notice, I intentionally maybe
orientation this way. Yes, I intended for that
orientation to be 16 by 9, so it will be best for
stories or TikTok videos. That's also one way to
create an audience, and if you have a
website, or a vlog, or YouTube channel, then
you can direct them using short video Reels. I'm excited to edit this video. For the DSLR, we will be doing a landscape
orientation like this. Landscape is like this. What we did is
portrait orientation. I want to show you
both so you can see which will
work for you best. But basically, that's it for shooting for video
using a smartphone. It's your turn. If you don't have a camera, or if you have a DSLR
and want to have fun shooting with your camera
phone or your smartphone, set it up now and
follow the guide from the previous lesson
and start shooting using different
features on your phone.
17. Milkshake shot using an iPhone Final Video: Hello.
18. How to use DSLR or mirrorless camera to shoot food videos: [MUSIC] A DSLR camera is a digital camera having interchangeable lens
and is usually larger and more durable than other camera kinds
used in photography. This kind of camera is used
mostly in photography, but some of them can record sleek video of about
30 minutes long. DSLR cameras are cheaper
and suitable for any kind of budget compared to
conventional video cameras. In our case, we have invested
in two mirrorless cameras. This Panasonic Lumix G7 can record up to 30
minutes of video. This Panasonic Lumix G85
doesn't have a limit. This section will cover some important things
so that you'll be able to operate any new camera if you're just starting out. There are three settings
that you need to have a solid grasp of if you will be using a DSLR
or a mirrorless camera. These three settings are ISO, shutter speed and aperture. First, ISO. The ISO rating of a camera defines how
light-sensitive it is. The higher the ISO, the brighter the image. The image will be darker
as the number decreases. If you're shooting indoors
with little ambient light, use a higher ISO; could be 600 or higher. When shooting in broad daylight or under intense studio lights, keep your ISO at a low setting. Though incredibly, you
can adjust the ISO. However, as you
increase the ISO, your image will become
noisier and greenier, so proceed with caution. Most times when the eyes are arranged is
at the lower end, the camera performs best. Next, shutter speed. Shutter speed in line with photography is defined
as the rate of which the shutter opens and shuts as you capture a picture
in photography. A slower shutter speed, example, 1/50th of a second
indicates that the shutter opens and
closes more slowly. You will notice that
your image is brighter and that fast-moving
objects are out of focus when your
shutter opens and closes at a lower or
at a slower rate. A faster shutter speed, example, 1/1000 indicates
that the shutter is opening and shutting quickly. Your image will be
darker as a result, and fast-moving objects
will be crisp and in focus. When considering shutter
speed definition in photography for videography, it's almost the same except the shutter doesn't
open and close. What occurs is that the
shutter remains open and the sensor is exposed for
a certain amount of time. To be able to make a
good decision as with regards to the shutter
speed for the video, you can make use of
this combination. When shooting at 24
frames per second, your shutter speed
should be 1/48th, rounded up to 1/50 on a DSLR. Your shutter speed should be 1/120 if you're shooting
at 60 frames per second. This implies that you should
double your frame rate. Although it is technically
the regulation, it is not mandatory
to follow it. Next, aperture. The amount of light that reaches the picture sensor is
controlled by the aperture. A larger number of
aperture, for example, F16, implies less light
enters the camera, which is a good setting when shooting video in
landscape mode, or when you want more of the background to
be seen in video. On the other hand,
a smaller aperture allows more light to
enter the camera, which is beneficial in
low-light situations. Furthermore, smaller
apertures produce a beautiful depth
of field and it helps to blur the background. One more thing before we
move on to our next lesson, white balance and
color temperature. Varying light sources
such as lightbulb and the sun have significantly
different temperatures. The color temperature of the light you're
shooting from is relayed through the white
balance to your camera. When shooting a video, you must match the
white balance preset to the color of
light you are using. Look for the sun icon, for example, if it's
sunny outdoors, use the fluorescent light
bulb or the fluorescent bulb preset if you're filming indoors with white
fluorescent lighting. Look for the small tungsten
bulb icon if you're working with traditional studio
lights or halogen lamps. There will be times when
you will be shooting in a variety of
light temperatures. For example, you
might be getting some light from the window, which may be around 5,600K, along with some light from
the fluorescent lighting, which may be around
4,000K or 3,000K. The final color temperature of this mixture would
be around 4,800K. To replicate this in
the white balance, you need to look for the unique key icon to
adjust the temperature. Fill color in your
shot seems realistic. You will need to use your eyes
and your judgment on this. [LAUGHTER] In our case, we just use a white card to set the white balance once our
light in studio is setup. Now there is a mode on DSLR cameras that can make
shooting easier for beginners. It is called the auto mode. Honestly, this is handy
when starting out, but it can be limiting as well. I encourage you to really study the three important settings
on your DSLR camera to be able to shoot in manual
mode and being control whatever lighting conditions
you may find yourself in. Shooting in manual mode
is a powerful skill to cultivate in both
photography and videography. [MUSIC]
19. Aperture, Shutter Speed and ISO Demo: We talked about the
three important settings when doing DSLR
food videography, but how can we practically apply it in our
food video shoots? In this quick demo, I
will just show you how we can start shooting
using the manual mode, wherein you decide what
are your aperture, shutter speed, ISO, and why
it's important to graph this using these three settings and why are they even important. I still have the milkshake from the smartphone food
video shooting. Let me just show you first
the effect of aperture. For this setup, I have a good
source of lighting. I have my reflector. As you can see, nice
balance, no harsh shadows. Now for the aperture, it helps us get more
lighting because the lens of our
camera is wide open. I'm currently on 1.7, so it's the widest
that it can go. As you can see,
it's very bright. But notice, as I adjust the aperture let's say to 5.0, as you can see, it
became a bit darker. That is one of the main
purpose of the aperture to bring in more light
into the camera sensor. This is very ideal when shooting in low
lighting conditions or if you don't have a
professional lighting at first, then having a wide aperture or the capability to
shoot in lower aperture, which are 1.4, 1.7, 2.0, or meaning wider aperture, it can really help to get
in more light and to give you a well lit balanced
image or scene. But let me just quickly
show you what's the effect of aperture
like creativity-wise. I can see this little guy here. Notice what happens when
I adjust the aperture. Let's put in here. If I set the aperture to 1.7, you can really see
that he's blurry. Aperture can also affect in your scene if you're a
photographer in your images, in how blurry the
background is and how shallow the
depth of field is. Notice when I raise it to 7.1, I can now see wooden
guy at the back. It's now showing us a
deeper depth of field. Basically aperture will help
you get in more light in your camera sensor and will give you that blurry
background effect. Basically those are
the two things that you need to remember
for aperture, more light and
blurry background. Moving on to shutter speed. We talked about that
the standard is, for example, you're
shooting at 30 frames per second to double it
with the shutter speed. We are now at 30
frames per second, but I want to set
it to 60 frames. That's done. Now it's on
60 frames per second, so I need to set my
shutter speed to around, so I have 125. So 125 is the standard settings since I have my frames
per second set to 60. Now my scene is so dark, so that is where ISO comes in. For example, you've
set your aperture, you've set your shutter speed the way that you need
it for, let's say, creative purposes,
but then your scene is dark like what you're seeing
on the screen right now. What you can do is
adjust your ISO. Higher ISO means brighter image. Just take note that
when you bump your ISO to 1,600 and higher, it's possible that
your images or your video will get
noise and green. That is the drawback
with higher ISO. Yes, you can get a
nice right image, but it will also affect the
image or the video quality. You will get the
noise and greens. Sorry, I said that again, the noise and the greens
because it happened to me once. I was shooting a birthday
video for my husband and then I forgot that the ISO
was actually set to auto, and then since we have very minimal lighting
because we're doing a candle blowing video, my ISO bumped to I think 26,000. When I was editing it, it was full of noise and
green and I did not like it. Sorry if I keep saying the
noise and the green with ISO, just use it with caution. To be safe, make sure that
your ISO is at 1,600 or lower. But of course, there
are other cameras who can handle higher ISO, but they're expensive too. If you're using an entry-level
camera, to be safe, set your ISO to 1,600 or lower. With lower ISO, our cameras tend
to perform better. Basically, those are the three important settings that you need to master when you're
using a DSLR camera. Again, aperture, your lens is wider, more light. Then the lower the number, let's say 1.4 or 1.7, you get a nice
blurry background. You get the nice bokeh. Let's say when I adjust, let's just put back the
ISO to 400 and then I set my aperture. As you can see, 2.0
blurry background, shallow depth of field. Next is shutter speed. For videos, just
make sure that it's double your frame rate. If I'm doing 60 for slow motion, then my shutter speed
could be at 125. Again, ISO to make your
scene brighter or darker. Because some people, they're
doing night videography. At the end of the day, it's best always practice, play around with the settings. If you just got your new DSLR or if you're
planning to buy one, the best way to use it and
to maximize it is to really, really practice and
shoot in manual mode. Start with aperture,
start shooting things using or focusing on the aperture
setting and then move on to the shutter speed, then move on to ISO. Make sure that you play around
with those three settings. Before we move on in actually shooting this milkshake using a DSLR with an overhead or
a bird's eye view shot, let me just quickly go
over white balance. I just want to build up the white balance
because it's one of the most important settings in your DSLR camera
because it gives your food correct colors. Like I mentioned before, your food should look
like the same way how it looks in real
life in your camera. You will see here, this is
an incorrect white balance. How can we correct
this? Different ways. When you, let's say, hit the White Balance button, I have different options here. You will be able to see
it I think on the screen. But as you can see, when I go over different
white balance option, it gives me different colors. When I select the sun icon, which means light
coming from this, it gives me an almost
accurate looking scene. Because the artificial
lighting that I have here is set to copy
the color of the sun, so maybe that's why. But then another way to make
sure that your white balance is correct is by using white piece of paper
or a white card. I just press the white balance
and I select this option, wherein I can select
something white and then I just put the white card here, and then select
white and then set. From there you can see it looks perfect, it
looks balanced. The white looks correct, the white looks white, and I love it.
Basically, that's it. That's how you use those three settings
and the white balance to shoot food videos using your DSLR or
mirrorless camera.
20. Food Videography using a Mirrorless Camera: [MUSIC] Right now, we're going to do the lasagna, the explainer type
of videography. I have my camera set up here, so this is just a kit
lens that I'm using. I have my tripod, you saw me how I set
up the tripod earlier. I have my light on
lateral direction, so coming from the side, and I have my reflector here. I have everything that
I need on this side, and let's gets started. [MUSIC] I set up a fan on that direction
so the smoke or the steam will go this way
and will not go to my camera. [MUSIC] If you'll notice here, I have different angles. I have the overhead and I also have the macro shot
of the lasagna. I have the first camera on the overhead tripod and then I'm holding the other camera
to get this macro shot. [MUSIC] Then just
before I take a bite, I just take a couple of photos. This is how I will
shoot this lasagna, like the end scene
with me taking a bite. This is my camera
with a macro lens. I'll show you how
I will set it up. Of course, we have
our reflector here, because without the reflector, it looks like this. It looks like this
with a reflector. [MUSIC] Then I will go
ahead and take a bite, [MUSIC] and that's it. [MUSIC]
21. Shooting Videos Introduction: Investing in a pricey videography
equipment and attending countless filmmaking
seminars isn't required to create a polished,
professional-looking video. By just paying attention to a few crucial things
that may not be visible at first and
practicing your craft well, you will become an
excellent videographer. After getting the content
needed for the video, planning, storyboarding, sourcing props, and
setting up your studio, it's time to shoot the video.
22. How to set up scene: Shooting a food video comes
with different challenges, which include lighting, getting the correct
angle of the camera, facing the equipment in
the right place, etc. Your videos could either
be in the explainer video, recipe video, or video that showcases the whole
cooking process. Each of these videos has
its unique approach. Let's dig deep into the three video
approach that you can use in food videography. These are food videos that
last less than five minutes. This is designed
because people on the Internet have a very
short attention span. Your food video should be
able to get attention, explain the recipe, and hook the audience in
one minutes time. An explainer video is quite
simple and easy to pull off. Just make sure to prepare all the ingredients
in front of you for a seamless video shoot and do the rest of the magic
in the editing room. It's exactly what
the name suggests. You show just the
recipe in the video. It's a plus, if you can do
this in a short span of time, it can be shot
overhead or close up, adding nice titles and transitions to make
it interesting. For overhead shots, you
may use any form of plane surface with a
suitable background to place your recipe on. If the surface is not
getting enough light, you need to either move near a big window or a set up
your artificial lighting. The camera will be
placed in a way that will capture
the whole area. Explainer and recipe videos have some similarities in the sense that a camera may be enough or one camera may be
enough to do the job. Also, you may not need an audio device if the
camera alone can suffice. On the other hand, a
food video that shows the whole process of food
making is quite tedious. This is because it takes three times longer
to show people how a food is prepared from scratch compared to making the
food for yourself. If you're going solo for a video showcasing the
food-making process, you might need more
than one camera to get a good coverage
of the whole area. It is good if you get an audio recording device to get good coverage
of your audio. Also, this type of video
requires good lighting, which calls for the need
for artificial lighting or strategic use of
natural lighting. Please note that the chances of getting the right
angle of which you'll place each of your equipment on your first try is unlikely. The best way to get it right
is through trial and error. Try to practice video
shooting to know whether your setup is working. I would recommend testing
your setup and lighting first before cooking and
doing the actual shoot. Really take time to
practice and test so it won't be that tedious and stressful during
the actual shoot.
23. Demo: In this quick demo, I will show you how I shot the chocolate milkshake video
using a mirrorless camera. First is setting up my camera using the overhead shot angle, which will be discussed
in the next lesson. This angle is best for explainer and recipe
types of video. This way, your hands
are free to move in the scene, just like this. I just proceed with
the showing of ingredients and the
actual instructions on how to make the milkshake. [MUSIC] I wanted to capture
two angles and macro shots so I will be removing
the camera from the overhead and set
it up like this. This is how I got this nice
and delicious pouring shot, again, using a macro lens to make
people's mouths water by representing textures
as deep and luscious. This is our final
chocolate milkshake video. [MUSIC]
24. Commonly Used Shooting Styles: [MUSIC] A good video is the one that tells the story best. Besides your ability
to handle a camera well and also achieve a
proper setup for your video, you need to have control over
what your audiences sees. By picking the correct
shooting approaches that will best tell the story. In this lesson, we will show you the most commonly utilized
video shooting strategies that can help determine
how your viewers will experience and
understand your video. [NOISE] The overhead shot is a high angle shot almost
directly above the subject. It allows the viewer
in on the action, but still maintains
character detail. The overhead shot usually faces the audience in a wide shot
just above the action. It helps convey the
space to the audience. [NOISE] A long shot is a
much closer shot of an area, allowing viewers to have
a better look at what's going on while still
being too far away, they'll become emotionally
invested in the situation. [NOISE] The medium shot allows viewers to get
up close and personal, but in a more informed
rather than emotional sense. Typically the shot depicts
a person from the waist up. [NOISE] Close-up shots focus on the part of the character, usually the face or the
whole body of the character. This brings, the
character's facial expressions front and center, and your audience can easily read your emotional responses. [NOISE] The macro close-up is exactly what it sounds like. The camera shows as much
detail as possible. This is commonly used in
food videos because it can transform a video from
ordinary to scroll, stopping, and irresistible. This can serve as a
delicious transition for awkward change of frame or
to maintain continuity. Showing closeup
details of food is a sure technique to make
your audience salivate. This type of shot brings a particular subject
to focus on another. In an interview situation, the interviewer
may become blurred while the camera is focused
on the interviewee. This can be utilized
in food videos. You focus the camera
on the food or recipes and cause all other things
to be out of focus. In the next lesson, we
will show you one of our favorite techniques
in videography.
25. How to use CONTINUITY (The secret sauce of Videography): [MUSIC] So why is continuity important and why is
this our favorite topic? Most times if you're working
as a food videographer, you may need to take shots at different times without
proper sequence. To ensure the proper
flow of the story, you need to understand
the use of continuity. Continuity is the principle of making sure that all details in a video are consistent from shot to shot and
from scene to scene. If a scene upholds the
standards of continuity, each shot feels as though it seamlessly flows from
the previous shots, reinforcing a sense of
realism in the story. There are lots of continuity
that apply to video making, but we'll cover two that relates well with
food videography. You may need to shoot
several shots to provide as many alternatives as
possible while editing. With so many shots, the character may perform things slightly
different each time, producing minor
continuity errors. Examples of continuity
errors in acting include the character
picking up a prop with a different
hand or looking in a slightly different
direction in each shot. Continuity of camera and audio. Video settings and audio levels should be consistent
throughout the video, which means that as
a food videographer, you must ensure that you are
utilizing the same equipment and correct settings for
each shot in a scenario. If not, there may be
differences in light levels, visuals, or in loudness. As a food videographer, keeping the flow of a good
video is your utmost priority. Here are three tips
that can help you achieve consistency
and continuity. Number 1 is taking still
photos while making the video. Taking images is the best
approach to ensure that even the smallest features of
every scene are maintained. Photos help you keep track of tiny details
you may otherwise overlook and they make
it much easier to set up props in the same
way for repeated shots. Most digital video cameras
available now allow you to take a still photo
while making the video. Number 2 is making your shooting days as close
together as possible. This is a very rare situation
in food video making. However, in a situation where your clients or the conditions call for shooting
video days apart, it is important to
keep them close. The longer time that
passes between shootings, the more likely it
is that you will forget the details
of each scene, or even worse,
that shooting area may undergo dramatic changes. A short delay between shots, if possible can help guarantee the details of each scene,
will be remembered. This is very essential if you need to shoot video days apart. Continuity reports are
comprehensive recordings of each day's shooting, including camera's
settings, screen direction, props, and any script
violations, if applicable. Continuity reports are a
wonderful way to check that everything is consistent
from shot to shot, including the sound quality. I hope this is all making sense. Do you ever find yourself
enjoying a nice movie? You may not know it, but
one factor that adds to your full viewing
experience is continuity. If a scene upholds the
standards of continuity, each shot feels as
though it seamlessly flows from one previous
shot to another, reinforcing a sense of
realism in the story.
26. Food Videography Behind The Scenes and mistakes to avoid: I started cooking, so I
set up my camera here. Later on I will be
using that camera, the one that's
shooting me right now, I guess, to also create
a multiple angle. I want a medium shot
or a close-up shot and some macro shots of this
whole cooking process. Later on I will show you how
I will work out everything. But right now, I have
a monopod setup here. I think this is 75 degree angle, 45 to 75 degree angle so
it we'll see how it's being cooked and I have
a fan on the side. The steam will go
this way and not like create steam or
evaporation on our camera lens. That's another tip
with cooking videos, use a fan to redirect
the steam or the smoke coming out of your cooking or your
pot or your pan. As you can see,
there's the camera for the close-up to medium shot. Then I have this macro lens
for the really tight shots, the really extreme macro shots
to show you those details, like this delicious details. [MUSIC] We're on
to the next step. Now, I'm cleaning up this area because
I just know this, it's the one seen
in our main camera. I'm just replacing the things here with things that
are pleasant looking so like this these branded ******, [MUSIC] our cream cheese. These are the props
that we'll be using later on when it's ready. I just want to put
this here as well. No, what I'm adjusting
our camera here. This doesn't look
very appealing to me. Think it's almost ready. I'm erasing like things on the scene that I
didn't see earlier. But I think this is the best that we can do an
end blocking the light. You can see how tedious and
how challenging it can be. At least you're seeing real-life
examples of how we can do or how we can
shoot cooking videos. I'm going to be using
the macro lens to show details of our almost cooked
ground beef and pork. I'm seeing a lot of shadows. I'll be using a reflector
to give me this well lit so you can see
the difference with and without reflector. That is how you can make sure that you are seeing is
well lit using reflectors. Of course that's ugly to
see, behind the scenes. But at least I was able
to show you how can reflectors be used with videos. Next, we're on to the next step. I think our meat are all cooked [MUSIC]. Now for the remaining steps, I will be needing the
camera so you won't be seeing me doing
all these things. But then let me just
quickly show you just a quick time-lapse
of what I will be doing and what angle I will
be shooting this lasagna. The previous example was an overhead ex-plainer
video types. This is more of a
complete recipe making like the whole process. I am using two cameras and I
actually made the mistake, so like my two angles
are almost the same. I defeated the purpose
of having two angles. I should have gone with medium
and then super close up. I was not able to achieve
that for this video, but then at least I was able
to show you a live example and I kept changing the position of the
camera and the pan. I made all of those
mistakes on this video. I also made a lot of continuity mistakes because
when I was filming this, I was overwhelmed with cooking
lasagna on this new pan. I lost control of
the actual shooting, so I did not adjust the
settings of the two cameras, like following the
same white balance and the same settings so they look a bit off as you can see from the
continue with the example. Basically I made a lot of
mistake from this shoot but then I love how the end product looks
like as you can see. I still try to do the show off shot and taking a bite shot, but as you can see, there's
no mozzarella here. Or the mozzarella didn't
really make an impact here. I don't know what
happened, it did not melt, so it doesn't look
very appealing. Basically this is my live
demo of other mistakes. I made continuity mistakes, I made mistakes with
adjusting the camera. I told you about not
getting the camera angle. It all happened on
this video shoot. Basically this is
my first attempt on the lasagna and my example earlier in the DSLR lesson was actually my second
attempt on the lasagna. It looks more organized. I love that the overhead
really was able to cover everything and I'm just holding the camera with a macro lens. The first demo that I showed
you in the DSLR lesson with the overhead bird's eye view shooting style for
me was better, but I still have showed you
this one because I want to show you the mistakes
that you can avoid, as well as to show you
a real-life example of the things that could
go wrong in a video shoot. To be a good food videographer, you need to be able to solve problems onset,
and troubleshoot. That is something you need
to prepare yourself for and not to be surprised when
you experience it on shot. With all that said, we're going to edit the overhead lasagna
explainer recipe video. We are going to have an Adobe
Premier Pro crash course in the next lessons.
27. It's your turn!: It's your turn. I
know this is a lot, but it's going to be fun. Find the best lighting
in your house, if you will use natural
light from the sun or set up your artificial
lighting if you have one. Set up your table
and your scene. Gather all your props, charge your smartphone
or a DSLR batteries, set up a tripod or a DIY tripod, do hold your cameras still, use the cheat sheet I have
included in the lesson as a guide when shooting
your food video. Experiment with
shooting styles and angles and remember,
trial and error. Finally, don't forget
to have lots of fun.
28. Introduction to Editing Food Videos: Now that you have your video, it's time to edit
it to make it more appealing to your
target audience. Before you begin editing, make sure you have all
the necessary tools, such as a computer, editing software, the
food video itself, and music, if relevant. A standard video
editing software is now included with
most computers. If you're using your smartphone, there are a lot of great
editing apps like iMovie, Videoleap, Adobe Premiere
Rush, InShot, etc. Check out which one is more compatible and will
work best for you. As long as it will give
you the option to trim, to add transitions, to add text and music, then you have all that you will need to edit your food videos. When editing, pay good attention to the pacing and the story. Also keep in mind that our attention spans
are really limited. So make sure to limit your
food films to 2-5 minutes. You can add time-lapse or adjust the speed when appropriate, but you must ensure the free
flow of the video story. I recommend tuning your
footage first whenever you're editing
with any software, then add effects, transitions, and filters after that. Last but not the least, drop in and tweak the audio to make it blend with the video. Also, save frequently so you
won't have to start all over again in a situation where
your computer crashes. Now here are three tips to keep in mind when editing videos. Number one, most
editing software have some variety of filters and effects that you may
apply to your video. This can provide visual
appeal to the story depending on the vibe
you are looking for. But avoid being too
heavy-handed here as it will bring about distraction
from the main story, which affects your viewers
experienced with the video. Number two, for
video transitions, you have a lot of options
at your disposal. The transitions could be
a straight cut, a fade, dissolve, white, rotate,
and other unique effect. Whatever transition
you decide to choose, always try to stay
away from any kind of unusual transition that affects
your viewers attention. Finally, number three, when adding audio to the video, don't mask the kitchen
sounds because they make the video more relatable
to the to the viewers. [NOISE] Adding real
kitchen and food sound can add drama and interests
through the food video.
29. Video Editing in Adobe Premiere Pro: Adobe Premiere Pro alongside other software like Final Cut, is the gold standard
for video editing. This is why I assembled all the essential tips
you need to start using Premier Pro CC to edit
your video in this section. This is how we edit most
of our food videos, so I am going to show
you step-by-step, how you can do it on
your end as well. For this section, I
recommend that you join me using a
laptop or computer, so you will have
a bigger screen. I would just like
to add that when I started with Premiere Pro, I get so overwhelmed, that I actually delayed
learning and using it. But if you're doing food
videos commercially, I highly recommend
starting with a Pro Tool, to really get pro
looking food videos. Remember, that is our goal here to help you make food
videos like a pro. I can honestly say that
you can be a master in editing with whatever
software you choose to use, if you will regularly practice. I know, because that
is how I learned. One step at a time, one lesson at a time, one effect, one element, one technique at a time. Don't be too hard on yourself, and don't you ever give up. I promise you I was in the same exact
situation, years ago. Clueless, and overwhelmed, but I gave it time, and effort. I am now happy that I have acquired and cultivated
a high-value skill. I hope you're inspired to
really give it your best shot, and with all that said,
let's get started. This section will cover
details right from creating a new project to exporting
your finished video, including section on cutting
and editing footage, color grading on
your optimization, and everything in-between. I will cover everything
step-by-step. It is recommended that you
try it on your end too. With that said, it
is advisable to have food videos ready when completing the
editing lessons. Feel free to pause, and repeat if you need to. Okay, let's really get started.
30. Editing: Getting familiar with the Interface: [MUSIC] To start a new project, simply click the PR logo
or the Premiere Pro logo. Some of you may get this screen, you just need to close it. Once it's on this page, all you need to do is
select "New Project", and then you put a
name to this project, so in this case, I'll put here Lasagna
explainer recipe. Then make sure that it's
on the right location, so I highly recommend that you get into the practice of
properly naming your files, and ensuring that they are organized within
your file system. This will come in
handy in the future, you'll never know when
you'll need to retrieve a specific piece of
video again so yes, it's good to always
be organized. For this one, I wanted to save it to a
folder, food videography, and final video
and click "Okay", we now have Premiere Pro open. Premiere Pro is organized into a number of windows
as you can see, this is to help you handle different aspects
of video editing, you can switch between
Windows by clicking the tabs at the top so you
can either do this or here. If you're adding effects, you can click the effects window but then later on as we
slowly edit the Lasagna, you will understand
the importance, the essence, the purpose of
all these tabs and Windows. To make various modifications, you don't necessarily
need to switch workspaces, for example, most of the functions related
to assembly, Video Effects, Audio optimization, and color getting maybe accessed by the editing workspace. When we go here,
as you go along, and practice editing
in Premiere Pro, you will be more comfortable
with all these Windows. They just look overwhelming, and intimidating at first, but the more that you use it, the more that you will
realize that it's actually very easy, and user-friendly,
it's good to take your time to get familiar
with all these windows. Next is adding media to
Premiere Pro or importing your video or your
footages, video footages, that's what we call
our videos that we will edit on Premiere Pro, so when you're starting
a new video project, the first thing you
should do is import your videos from either
your camera or your phone, and then like this one, I created a specific folder for all my lasagna explainer as well as images so let me
just show you the icon, so I have images and I
have all the videos here. You can either click on
"controller command I" to import or you can just select all of your footages or videos
and just drag, and drop. I'll just close this, and now I have all my footage, photos on Premiere Pro
that I can start editing. I am currently in the
editing workspace, I have three Windows, so I have my imported
media or footages, I have my editing preview here, and I have my timeline here, and of course I have my
effects on my right-hand side. Later on, you will understand the importance of each Window, we will take this
slowly but surely. We're going to do
most of the editing, and the dirty work here
in the timeline window, so it says here no sequences, so meaning we're
not yet starting or we're not yet
editing anything. To start editing, we need to make a new sequence, to make a new sequence, we just need to simply drag, and drop a video from our imported media so either
we can select everything, and put it here or we
can do it one by one. As you can see, when I drag, and drop that video here, I now have a sequence. I can rename this
sequence, let's say, "Lasagna explainer
recipe video", I have that here
so when I play it. [inaudible]. I just need to mute it
because it's too loud. By the way, these
are your layers, these three layers
here are for video, and these three layers
here are for your audio, and you can add more
layers as you add photos, and texts, and effects to
your movie or your video. Again, most of it will be slowly covered in
the coming lessons. But then just quickly how to navigate in your
timeline window, you can zoom in, and out of your
sequence by using the toolbar on the left, so here zoom in, and out, and of course at the bottom, you can zoom out, and zoom in your footage
so you can make it longer. This is extremely helpful for me when I'm editing audio because you can see all the cuts here, it's very easy for
me to do this. I can use it as a guide. This one above this solid
light blue colored bar here is your video, and then the one
here is your audio, let me just unlink, so I can show you. Here's your video, and
here's your audio, let's say I remove the
mute, and then I play it. Direction, so coming
from the side. When I delete this, I won't be getting any audio, so Command Z, and
when I delete this, the one at the top, I won't
be getting any video. But then again Command
Z so I can have my video back but basically, that's how you start, so you import your media here or your footages
your videos, you can have a preview
of what you're editing, and how it looks like here, and then you do most of the
editing here you will cut, so you use this pointer, and then you cut. You can either use
these tools right here on the left or you can
use keyboard shortcuts.
31. Editing: Shortcut tools: [MUSIC] Let me just quickly
show you some essential shortcuts that you can use. I will also attach a
PDF guide that you can print and display near your
computer while editing. I did this when I
was starting out, and it really helped in becoming best friends
with Premiere Pro. The majority of these features
can be accessed through Premiere Pro's toolbar or by utilizing the
keyboard shortcuts, and it's listed here when
you go to Premiere Pro, and then Keyboard Shortcuts. [MUSIC] Just to let you know
that I use most of the tools using the
keyboard shortcut, it's easier and it's
faster that way. But then when you're
starting out, you can use either one. Just make sure to
familiarize yourself. It's worth noting that using keyboard shortcuts will
help you edit more quickly. If you forget which tools
are set to a shortcut, you can always know it by go to the top menu bar and
selecting Adobe Premiere CC, then Keyboard Shortcuts. [MUSIC]
32. Editing: Adding effects: You may use Premiere Pro
to change the look of your clips using a
range of effects, which are divided into four
categories: audio effects, audio transitions, video
effects, and video transitions. Transitions are applied to
the end slash beginning of clips to provide
a seamless manner of transitioning between scenes, whereas effects
affect the full clip to which it's applied, sharpening color correction, more of that in the
coming lessons. Blurring, distortion,
and a whole lot of other effects may be used on your video to make a
number of modifications. To apply an effect, let's go ahead and go
back to Premiere Pro. [MUSIC] To apply an effect, go to the Effects window by clicking the
Effects workspace. This is your Effects workspace. Then simply drag your
selected effect onto the clip or clips you wish to change once you view the list. In this case, I want to
add a video transition. Let's say in the
beginning of the video, I don't want for
the video to start, I can add a transition, let's say a Whip. I will just drag it
where I want it. That's it. Easy, breezy. Let me just show you the effect. [NOISE] That's it. That's how I add transition. After doing that, the
effect you chose will display alongside
permanent effects options like motion
and opacity in the Effects Controls window
for your selected clips. You may have to scroll down to see the effects
you've chosen. All of the effects you've
made will be listed here. That's why it's very easy to work with Premiere Pro
because with just one window, you can see everything that's
happening on your timeline, which is the collection
of your audio and video.
33. Editing: Color Grading Effect: [MUSIC] Color grading is the process of altering
the color balance and lighting of your
video to correct any flaws in the original
footage or the video. Improve the look and add any sense of style you
want to communicate. To do this, you'll need to use
a color correction effect, which can be accomplished
in one of two methods. [MUSIC] The first method is
to go to your Effects list, as previously
explained, so Effects. Then click on "Video Effects" , then Color Corrections. Then drag any effects
you want to add across. You remember earlier
we added a whip on this Effects Controls so now we added another color effect. In this case, I
selected Lumetri Color. Basically, this is the color correcting effect
in Premier Pro. But again, you can
experiment with these other effects under
Color Correction but standard is the Lumetri
Color for you to be able to change and
color correct your movie. Once you've dragged and dropped Lumetri Color or the
Color Correction effect, you can now make any
changes you want. In this case, let's say you want to correct the white balance. If in case I did not do it
correctly during the shoot, so I just select the
Eyedropper Tool here and then select anything white
or neutral on my scene. It's already in the
correct white balance so you can't see
much of the effect. But then let me show you
when I adjust the shadows, what if I want to minimize the shadows? I'm just
going to showing you. As you can see, my
scene brighter so you can do this if ever you
failed to let's say, use a reflector or your
scene is too dark. Just to remember that
whatever changes you make on this clip, because later on we will be adding the entire
clip for the lasagna, make sure that you
apply all the settings, all the color correction
that you applied on this clip to
all of the clips. For the second method, navigate to the Color workspace using the tabs at the top
of your current workspace. From there you may
make any changes you like with the
sliders on the right. As you can see, there's already
Lumetri Color in there. It's worth noting that making changes to a clip
here will apply the color effect immediately so you won't have to work
through many windows. This makes it an easier approach
to color modifications. Now that we're done
with the colors, it's time to get
the volume right. Each project will have its own
requirements when it comes to effects and color grading
and to a certain degree, the final outcome is a
matter of personal choice. You should try to make all your corrections
similar across all your clips in order to make sure they fit together well.
34. Editing: Getting volume right: The audio quality of
your video might make the difference between a
flop and a masterpiece. Premiere Pro provides a lot of important tools for ensuring that your project is successful. The first thing to ensure is the right volume of the audio. It should not be excessively
loud or too quiet. The audio levels window
in the bottom-right of the editing area is the most useful tool for
getting your volume right. The audio meter measures your loudness in decibels or dB, with a dB range of
negative 0 to negative 12. That is your most helpful tool for getting your volume right. Any value higher than
negative 0 will cause your sound to peak resulting
in unpleasant loudness. You can apply a
variety of effects to change and improve the
quality of your audio. These, like video effects, are found in the Effects window and maybe added to a clip, basically dragging and dropping them on the clip
you want to edit. Let's say in this case
I want noise reduction. I usually use DeNoise to minimize or to denoise my audio so you
just drag and drop it. Let me show you. That's it. Easy-breezy. The Effects
controls window will also show you to tweak the
features of each effect. You'll see here that
the DeNoise is added. You have options here to even modify the effect
that you selected. But then, again, you can experiment on that on your own, but I just really
want to show you quickly how you can do
all of these effects. Let's move on to the two
sound effects that will help you improve the
quality of your audio. You already saw how I
dragged and dropped DeNoise, so the DeNoise
effect helps you to remove any undesirable background
noise from your video. You may alter the
quantity of noise that is removed as well
as the frequencies of sound that the noise is
removed from by going through the Effect Controls and
clicking Edit on DeNoise. For these example, I'll
just click this drop down. I usually select light noise
reduction so it won't be heavy or you won't notice the
audio effect that I added. So it will still sound natural but then
the noise are gone. Let me just close this first. Next is the dynamics. You may change a
few key features of your sound with Dynamics. Let me just quickly show you, so I'll go to Dynamics or I'll search for the Dynamics effects. Then just drag and drop it to the Effects Controls, then Edit. Then from here, I can
make adjustments to really modify and make a
better audio for the movie. What I usually do is
adjust the MakeUp. Usually 2-3 is best. Then I put a check
on the Limiter. When I put a check on
this you will notice that the threshold is
on negative one, so it will not peak to zero. My sound won't be too loud. Basically, those
are just the things that you need to remember here or if in case you have a
bad audio for your movie, just want to really
show you that you can also edit that on Premiere Pro. That's why you can
really make it your best friend with editing
films, movies for videos. Again, you can explore
this on your own, just showing you
basic settings that I do for my own videos, but we're done with the audio.
35. Creating presets: [MUSIC] Later on again, I will show you the
entire editing, but let's just move on
to setting up presets. You can transform your
current effects into a preset if you make
these changes to one clip and then need to make the same changes to
another series of clips. Instead of reapplying
each effect to each clip and adjusting
the parameters again, you can turn the
effects into a preset. To make a preset navigate to your effects
controls windows, and choose the clip to which
you've applied your effects. Then while holding down
Control or Command on a Mac, click each of the effects you want to include in the preset. After you've made
your selection, right-click on the effects
and select ''Save Preset.'' After that, give your preset, a memorable name, and
then click ''Okay.'' [MUSIC] Your preset will now be saved to the
presets folder. When you click here, you don't have to do all of
these settings again. You can just simply
copy it to all of the clips you want to
apply the same changes. Easy. Now that we're all done, those are the basic settings
you need to remember or the basic things you
need to remember when navigating
through Premiere Pro. Next is exporting your video. Let me just quickly show
you how we can do that.
36. Trimming: In this lesson, we're
going to really edit the lasagna
explainer video. I want it to be just
maybe a minute long, but as you can see, the
total time is 37 minutes. But then we are going
to cut, speed up, time-lapse and do
all those things so we can make it
a shorter video. To start, I just want to get the footage that I will
want for the entire video. Let me just mute the audio first so you won't be
distracted by the sound. Let me just find
where we started. This is the beginning
of the video. The oil, and the bacon. To cut, I'll be just pressing the keyboard
shortcut number 2, and then I'll just delete
it, the highlighted ones. If you want to delete,
just highlight and delete, and then I'll just move it here. Of course, there are
shortcuts to make it quicker. I just want to show you
how to do it basically. Oil and then bacon. I want to cut it again, so number 2, I will delete this. I will delete this space. For this shot, I
just want to quickly show you how continuity works. These are shot from
different cameras. You want it to be seamless, so notice that when
the scene here is me pouring the beef and the pork, so it needs to match the next
footage or the next video. I can cut it here, and let's see, so delete, remove this
space and let's see. That actually looks good. I will just time-lapse
that, and we're done. Cut it, delete this area and then
delete this space again, then we're back to the
empty pan then the garlic. We'll cut here, cut and
then delete this area. So a shortcut is letter E, if you want to delete this area as well as delete this
space between them, so letter E. From here, I didn't have to delete
the whole empty space. That's another
shortcut letter E, I use that a lot. The pork and the beef is back. Just let it boil and then
cut or trim and then put our tomato sauce and then cut. Then let it boil first before
I put the lasagna sheets, I want to show you
that and then again, so I have this whole footage
here that I don't need, so I just highlight it and
then letter E and it's gone. We're onto putting on
the lasagna sheets. I want to show you that, but I actually clicked
L on my keyboard, so it will be faster. It will show me the video
faster, so that's done. I'll cut it again, and then cut here,
and then again, highlight this area that I
don't need and then letter E, and it's got up
with a mark again, number 2 and then I don't
need this whole lot, so letter E. Let's see. It's too long, so when I open, I'll just cut it again. The lead time is too long
and then the cheese. Then E, I want to show you that, until this area. We are good.
37. Adjusting speed and slow motion: We are done with the trimming. Basically what I did is I
trimmed all of the footages. Let me just zoom in so I
can show you everything. This is how you zoom in and out. Again, the bottom so you
can use this slider. These are all my footages. But as you can see, we are still at five minutes, so it's still a very long video. What I will do is
speed up most of the footages so we can maybe cut it down to
one minute. We'll see. Now if you will notice there are lines or cuts in this footages. That is the result of me trimming it. Let
me just show you. By the way, this blue
line right here, is like your pointer
in Premiere Pro. Wherever it's pointed,
let's say it's pointed here and you press
the shortcut for cut, which is number 2, then you'll
notice that it's now cut. But of course we don't want that so I'll just click on "Command Z" or "Control Z" if
you're using a Windows, if you want to undo a command. Basically, that's it. Let me just start
with this footage. I did speed up some
of the footages here. But this one I haven't. I'll skip that first. Later I'll see if I
need to speed that up. But for the rest to speed up, all you need to do
is to highlight the footage or that area
that you want to speed up. Then right-click and then you'll see here speed/durations. When you click on that [NOISE], you'll get this window. It's currently at 100 percent. I normally set it to 300-500
to make it really fast. Let's try 500. As you can see,
it's now shorter. Again, I can just
delete this space. Let's see. Now I want to
speed this up as well. Again, right-click and then speeds last/duration or you can use a shortcut on your keyboard. It's "Command R" or "Control
R" on your windows. Again, 500. Delete this space. Let's see. That's good. Sorry, I just want
to plot that part. Let's see if something happened there.
I'll just cut this. Again, if the pointer is here, this will be the area
that will be cut. You can either just cut
it and it will be cut. If in case the audio or the other layers
here are not cut, you just need to
highlight and then press "Number 2" to cut it. Let's see. I just
want to remove this. You can see when
we make the cut, we make those lines. For this area, I want to cut it. I want to cut it and
not delete the space. To do with all at once I just press "Letter
E" on my keyboard, [NOISE] and it's gone. I want to speed this up as well. Again, highlight, right-click speed, duration, and then 500, and then just
press "Enter" or "Okay". Again, delete the space. This. Yes, I want to speed it up so "Command R" or "Control R". Sorry, it keeps opening
up on my second window so that's why I keep dragging it back
here so you can see. Then 500 [NOISE] and
cut this space again. By the way, if you'll notice, I intentionally made this space here in the beginning
because later on I will be putting the lasagna or the finished product in this area like we talked
about in the storyboard, I want a slow motion showing off the lesson in the
beginning of the video. That's what the space is for. Basically what I did
is just highlight everything and you can just move it so you can make that space. It's very easy. Just highlight. If you made a mistake, just
"Control Z" or "Command Z". Basically, I will just continue on speeding up all
this footages. Then delete or I can
just select everything. Let me just check if I want
to speed up everything. Yes I do. I just
select everything. As you can see,
the ones that I've already adjusted, the speed, you can see it has
these effects icon Fx, the one that's colored yellow. The ones that doesn't
have that effect yet, so it's still on gray. I will just right-click "Speed"
again and set it to 500. As you can see, they're
all shorter and I'll just delete these spaces. Sorry, I'll just zoom in so
you can see what I'm doing. I'm just deleting this faces. Using your mouse, just point
it there and then delete, and that space is gone. Now for this one. By the way, this footage
right here, as you can see, it says 40 percent. Let me just put it
here so you can see. By the way, these
are your layers. This eye icon is for video, and this icon is
for sound or audio. Video, audio, and then you can add more
layers if you want to. You can use those layers
in adding graphics, adding pictures, which
later on I will show you. You will notice that it's
already on 40 percent so let me just put it back to 100. It was this short earlier, but then this is how it looks. Then I want to do a slow motion
of it so speed duration. Then I set it to 40 percent
so you'll see the effect. I love that slow motion. You just put it back. I can leave that there.
It doesn't matter. But then I'm a bit OC so I
wanted in the same layer. See what I did there. This is at 500 percent,
now this is 40. Let's see how it looks. It gives that different vibe and different effects from
fast to slow motion. For this one, yes, I want to speed this up, this one as well. I will speed it up
until this area, so all the green ones. Right-click or I can
just "Command R". Of course, drag the
window here and then 500. Then delete those spaces. [NOISE] That's done. I'm just zooming
out to see this footage. You will notice here that
it has more than one layer, so what this is if you remember, I set up, not really set up, but I have two cameras most of the time when I
was shooting the lasagna. This is the overhead
angle and then I have a macro lens
for this shot. Macro lens are really
good for food videos, even food photos to really
show you the texture and the food and that
is actually inviting, and that's what makes food
videos more appetizing. I love doing macro shots
with food photos and videos. For this one, what I want to
do is to insert this angle, this macro shot
so what I did was just like earlier when
I imported everything, it was just in one layer. This was here, I guess, so what I
did, I just moved it. I just move this and
then put it here. You can just do that.
It's very easy. You can just move your footages. You just need to cut it, if you want to move just
a certain part of it. Just highlight it and then
make sure that the pointer is placed where
you want to cut it and just press number
2 and it's cut. But of course I don't want to
do that here so command Z, and as you can see, this
is how it looks like. From this shot to this. I want to speed up until
this part where I covered. I'm going to put
this footage here because let me just show you, if I press this icon here, it means you won't be able
to see what's in this layer. You will only see
what's in this layer. This is the overhead shot, but then I want to insert
the macro so I will just remove this and then
put this footage here. This is how it looks
like. All right. Let me just speed this up. Before I proceed,
let me just show you another command or
another function that you can do in Premiere Pro. If let's say you
don't need the audio, which I won't be
needing in most of these footages because
they're all speed up. Let you hear how it sounds with the actual sound
from the footage. I'll just remove the mute. [NOISE] It doesn't sound very good so what I'll do
is just remove the sound. But then when I
try to remove it, it's going to remove
the video as well because they are
actually linked. To unlink them, so the audio will be
separated from the video. What I can do is to just
highlight everything because I don't think I'll be
needing the sound anymore. Maybe I'll just leave this one, like it is here. Sorry, unmute. [NOISE] Maybe I'll just
leave that one because it's not on the 500 percent speed, but for this one,
I'll just click on "Unlink" and then I can
now delete the audio. [MUSIC] Even though I'm
not on mute [NOISE] you won't be able to hear
any sound for this and then later on I can just
add a background music. Basically that's it. Let me just quickly show
you how slow motion will add a different energy in a different effect
to this video. Let me just speed this up. Sorry, I'll just unlink
the audio as well. Unlink and then I can
just remove this. Oh, I forgot this ones. Unlink the audio so I can
delete it. I don't need it. Delete. Unlink and then delete. I don't need this here as well. Unlink and then
delete the audio. [NOISE] [MUSIC] Then put this
here so I can speed it up 500 and then delete
all the empty spaces. Let's see. Perfect.
I'm happy with that. Now I want this
to be in slow-mo. To do a slow motion, you
just same thing, highlight, right-click "Speed Duration" and this Window will come up. Again for if you
wanted it faster, you want it to be more than 100, but if you want it slower, you can do 50 percent or lower. Let's do 50 percent and
let's see the effect, so from this to this. Oops, what's happening? I think it's too slow, so set it to maybe
70. Let's see. I think I'm going to have to
cut the first part when I was struggling to get the
lasagna. Let's start here. Again, highlight,
point it to where you want to cut it and
then number 2. Then if you want to delete it as well as the empty space, you can just press E and
let's see so from this. Open and then having lasagna. Perfect and then
our final footage, me eating the lasagna. Later on we'll add transition
so it doesn't awkward. It's perfect. I love it.
38. Color correction: [MUSIC] We were able to trim
our footages or our videos. We were able to
speed up and apply slow motions or change the speed and duration of different
footages and videos. Next, we want to add effects for this
particular lasagna video. I just want to show you how I will do a bit
of color correction. For now that's the only video
effect that I will apply. Just reviewing our
previous lesson, so you select the clip
and then you go to Effects and then
from here you go to Video Effects and then Color Correction and
then Lumetri Color. You can either drop it
here on the actual footage or here in the Effects
Controls panel. It's there. Now we
can try and edit. Let's do basic correction. For the white balance let's
select something white. [NOISE] Well, I think it's already in
correct white balance just like earlier, but then again, it's
very helpful if ever you have issues
with the white balance. Then I want to increase
the exposure a bit and I want to add
a bit of contrast maybe just 20. Then for food videos, and I also do it
with food photos, I usually decrease the
highlights to show me those details like
to retrieve details and then I just compensate with the whites to bring me
back the brightness. You'll see the effect
with and without. We're seeing more details. For me it looks more
yummy, let's see. Let's try without, actually, it's
brighter. Let's see. I actually prefer it with the color correction.
Basically, that's it. That's how I applied the video effect of
the color correction. If you want to apply it to
all the other footages, you just need to
create a preset. Again, select the clip and
then select the Effect, right-click, and
then Save Preset. For this one, I won't be adjusting the color correction
for the rest because I'm quite happy with the exposure and all of that except for this. I want to actually
make it brighter. We're going to apply the Lumetri Color
again drag and drop. Now it's here in
the Effects Control , so Basic Correction. Let's makes sure the
white balance is correct by using the eyedropper. Well, that actually
has an effect. As you can see before,
after, that's nice. Next, I want to make it
brighter so the exposure, of course not too
crazy just three. Next, I want to
decrease the shadows, so decrease the shadows
to make it more brighter. Sorry, I want to remove
the shadows, so just 30. Thirty is good for me. Let's
see the before and after the Lumetri Color correction
video effect. I love it. Again, if you want
to make a preset, if you want the same settings to apply it to all
of your footages, you just need to create
a preset for it and then just highlight all
of the footage that you want to
apply the preset, and then go to your
Effects and then Preset and just drag and
drop it like that. Easy. Let me try it, but of course, I don't
want to do with that. Control Z or Command Z. We're back in business.
39. How to add text : There are instances
where you may need to add text to
your video to provide more clarity by adding
graphics at the end in the form of a brand
logo to your video. Either way, Adobe
Premier Pro comes with options to add in
text and graphics. Now that we have
trimmed, added effects, made the adjustment for
the speed and duration, our video is slowly
coming together. We are now at one
minute and 32 seconds, so I'm happy with that. Next is to add text and
graphics and photos. As you can see in this area, there are these green
marks so earlier, I just mark the ones that
I want to add a text. Let's just go here, so again, let's use our pointer. The very first step
is the olive oil. To add a text, what do you need
to do is to open the essential
graphics workspace, so that is here graphics. Then essential graphics
and then go to edit, and then click here, "New layer" and then
text and then I can just put here olive oil. Then I can use this align and transform options here
to put it in the middle, I actually wanted at the bottom. The shortcut that I can
use is V on my keyboard, I need to press here
in the timeline panel. Then keyboard shortcut V, and then just move it
here at the bottom. Again, use this to
place it at the center. You can actually use
these sliders here to change the positioning instead of the V. You can also do that, so from here, use the slider here and
then press "Enter". Okay. I now have our first text. What I'll do is I'll just
copy the same thing, but I'll just change the text. I have for olive oil, maybe just a few seconds, I just cut it. Olive oil, move it
here, so let's see. We're done with the olive oil, next is the bacon. I will just copy this, so right-click "Copy", and then the 0.3 is here. Just Command V to paste, and I have this. Then I can just
change the words, so I just press here
in this area under the Essential Graphics
and then bacon bits. Then use the align and
transform to the center. Just make sure that
when you copy and paste that this layer is
highlighted, this one. Because if this is highlighted, then whatever you will paste, let's say here, when I
click on "Command V", it will be pasted on this layer. That's why it's important that you study and take
note of the layers. Of course, we don't want
that, so Command Z. Now we move on to our paprika. As you can remember,
I did not remove the kitchen sound
for this because later on I will show
you how I will use it. But for now I'll just mute it. For our paprika, so I'll just zoom in. A another shortcut is to select whatever it is you want the copy and
then press and hold "Alt". You can just drag and drop. [MUSIC] You can adjust
that just like that. Just move your mouse,
and then again, so either you can click on essential graphics or
you can just click here, double-click, and then paprika and then again aligned
at the center. Perfect, next, oregano. Same thing, "Alt", and then drag and drop, and then just double-click
on it and then oregano. Again, align and basically, I will be doing the same thing for the rest of this video.
40. How to add graphics: [MUSIC] In this lesson, let me just quickly show
you how you can add graphics or photos
to your video. I've already imported the
images that I want to add. For this lasagna, I just want to add a picture of the lasagna, the
finished product. As you can see here, I just need to fix the size. So just select on it, right-click, and
Set to Frame Size. Here's our photo of the lasagna. What I want to do is to show
this first in the video, so the final product, and then place it here. Someone eating, and
then this photo, and then I want to
change the opacity. How do we do that? We go to the Effects, and then you'll see
the Opacity here. Let's adjust it. This is how it looks like. I want to add the title here, so I'll just copy from our
graphics from earlier. We have olive oil, so just Alt, and then copy, and then I will just
change the text to "No Bake Lasagna". Then let's go to
Essential Graphics [MUSIC] and then put
it at the center, at the very center. Of course, you can play
around with the fonts. Just for the sake
of this lesson, I'm just doing the very basics, but then if you're
doing your food videos, you can definitely
select other fonts. In the future final videos, I might be using other fonts to make it more appealing
and attractive, but basically, this is how
you do all the basic stuff. You added a picture here in the second layer and then I added a text on the third layer, so that is why you need to
understand these layers here. I am now on the fourth layer, I can add another
text here at the top. If I do that, you can
add other effects, transitions, all of that. Sorry, let me just
Command+Z that. All right, so No Bake
Lasagna. Let me see. [MUSIC] Actually,
I want to do that. Let's see. No Bake Lasagna, and then start, olive oil. I'm actually happy with that, and that is how
you add graphics, photos, text, to your timeline. Again, just go back to
editing and then you'll see your list of
imported media here. When you're lost, just
always go back to the editing tab here at the top, and then you'll be back on your very basic
editing workspace. Then all your images are here, all your footages, everything. All right. Let's move on
to adding sound or music. [MUSIC]
41. How to add music: Welcome to another lesson. In this video,
we're going to add non copyrighted music as well as do a bit of audio editing. You remember earlier that
I left the audio for this part because I did not touch the speed and
duration for this footages. What I want to do is use it at the very beginning of my video. The first step is to unlink it because it's linked
to this video. I just need this sound
like cooking sound. If you'll remember in
our previous lesson, we want to retain
the kitchen sound, but then we don't want it
to overpower the video. I'll show you how
we can do that. Just select these footages
and then right-click, unlink. We can now get this audio
and then put it here. I just want it at
the very beginning. Maybe not this one,
the longer one. It will sound like this. Now it's too loud. I want to make it a bit softer. What I can do is select it, right-click and then audio gain. It's now on 0 dB. I will test negative, let's say negative 10. But later on, we'll
see the effect. That's done. Now, I don't want it to
sound awkward like this and then
suddenly it's gone. I want it to be subtle. What we can do is add
an effect to our audio. How to add an effect to audio? Just of course, select it and then on your effects
we have audio transitions. We have audio effects
and audio transitions. We have the option here
for constant gain. You put it in the beginning
to buildup the music. But if you want a fade, you can select
exponential fade and then just drag and
drop it and let's see. It's better. Versus earlier it's a bit awkward
so we can just make it longer. Let's see. It doesn't sound that awkward, especially when
we add our music. Let's go ahead and do that. Let's add a non copyrighted
music to our video. Again, you can check out
the websites where you can get non copyrighted music
from the resources. Let me just import the
ones that I selected. It's a jazz music. I will just import it. It's now here in My Media. I'll just drag and drop it here and then remove
the mute here. Basically that's it. I'll just cut it here. Cut and then delete this part. Of course, we want an
exponential fade again. We don't want it to be awkward. Let me just add an
exponential fade so it won't be awkward. Then add a gain here. It's not awkward again, so constant gain. Let's see. Perfect. Did you hear
the kitchen sounds? I love it, it sounds so natural. But then again, I need to fix the font and other transitions, but basically it's
all coming to place. [NOISE] [MUSIC]
42. Adding transitions: [MUSIC] Welcome to
another lesson. We are almost done. We almost have our final video for this lasagna
explainer recipe video. So in this quick lesson, I just want to show you how
I will add video effects to fix the awkward transition like this one so
from here to here. Then this title. It looks a bit awkward to
me and at the very end, let me just show you. So here. Here. Then suddenly display. So to make it less awkward, I will be adding video
effects or video transitions, actually not video effects. Sorry. Also, if you'll
notice i changed my font. So it looks better now. I experimented and explored
different font options. So to add a video transition, you just select the clip that you want to add a transition. Then of course go to your effects panel here and
then video transitions. The one that I want this
under Slide, so whip. So i'll just drag and drop it. [MUSIC] It didn't work. So let me try that again. Let's see. [MUSIC] That looks better
compared to earlier, like this, with an
awkward transition. So I'm going to add a whip to our text and to
this photo as well. So same thing, the effects panel and
then whip, drag and drop. [MUSIC] Drag and
drop. Let's see. [MUSIC] Nice [MUSIC] I actually love it. Now let's fix the
one at the very end. [MUSIC] I want to add the whip here as
well. So same thing. Effects, drag, and drop. By the way, you can do it
in front or at the end. So you can do this and you can just hover it like
where do you want it. So same thing on this next clip. I want to add a whip on that next clip as well
in the beginning. Let's see. [MUSIC] Nice [MUSIC]. Actually, at the very end, I want to add like a whip to
exit to make that nice exit. So whip here at the very end. Let's see. [MUSIC] See, perfect. It looks nice. So
it's looking legit. That's how you add
transitions to your clips if ever you have those awkward
change of footage or clip. That's very helpful
and very easy to do with Premiere Pro. It just looks so overwhelming because of different workspaces, different panels, like
a lot of options. But then when you work your
way up by adding one effect, just by learning one lesson, learning one function, you can really master Adobe
Premiere Pro. I know because if you're still overwhelmed
with Premiere Pro, I was in that same
exact position and this is true years ago, but I just had to learn it slowly but surely
and here I am. I'm very comfortable with
Premiere Pro and I can see that this is one of the best
editing software out there. So let's move on to
exporting this video.
43. Exporting: [MUSIC] We are finally done with our no bake lasagna
explainer recipe video so we need to export it so we can start uploading it or have a copy of it
saved on our computer. How do we do that? To export, you just
need to click on "File" and then
click on "Export", and then "Media" or a shortcut
is Control M or Command M. Here's our export
settings window. You need to select
H.264 for the format, so I already have that, so basically that's the best
export setting or format. Then select the
appropriate preset from the preset
drop-down selection. Preset for videos intended
for the Internet, YouTube 1080P full
HD is a good option, so YouTube 1080P full HD. Then we just need to click the "Use Maximum
Render Quality." It is important that
you check this box, particularly if you will
be posting your videos on social media such as Facebook, Instagram, TikTok, etc. This is because the
platform is going to cause reduction in the video quality. Checking this box will help
in minimizing the effect. When you're done, you
just click on "Export." Just wait for the
video to be exported, depending on the
length of your film or your video and the quality
of the footage you've used, this could take some time. That's done. Before I show you the final video of
our no bake lasagna, let me just quickly show
you as well how you can export the same video for
Instagram or Facebook. This is 16 by 9, but what if we want to
make it into a square? I showed you earlier how you can start a sequence by
dragging and dropping. But then if you want to
add another sequence, you can just either
go to "File" and then "New" and then
"Sequence," or you can just click here and then right-click in the
new item and then sequence, and I'll just put here
lasagna for IG or Instagram. My preset is DSLR
1080P, 24 frames, this is the best settings for videos based on experience, and then the settings here, I just need to change
the frame size. For Facebook and Instagram to
get that nice square look, you just need to change it
to 1080 [NOISE] by 1350, and just click on "Okay." I now have a square and I
will just copy everything, so I just drag and drop
it to this new sequence. Let's see. I have those bars, but then let's see how we go. [MUSIC]. Looks okay. [MUSIC] I'm getting all the
text which is good, let's see the ending. [MUSIC]. It's actually good, I'd be happy to upload it on
my Instagram or Facebook. Basically that's how
you can transform your videos like from this
orientation into a square, so we just need to take note
of those sequence settings, the export settings
that I mentioned. But again, they will be
attached to this class.
44. No bake Lasagna Final Video: Now it is time to see
our final food video. [MUSIC] I hope you enjoyed
that and learned a lot from the making
of that food video. Imagine what was previously just an idea then
written on paper. It's now something we can watch
and share with the world. That is the beauty
in creating content. You have something to
share with the world. Plus, it has a lot of breaks if you will be
consistent with it. I highly recommend that you practice editing
food videos using Premier Pro or Final Cut to really stretch your
skills in editing. But in case a mobile editing
app is your only option, still continue to practice and master the skill
of editing videos. You will also notice that I
did not include a lesson of me editing on the phone because you don't
need me for that. Mobile editing apps are very straightforward and
very easy to navigate. It's your turn. If we haven't already, review the editing
step or check out the PDF guide attached
to this lesson, and start editing your food
video one step at a time. Remember to trim, add transitions,
text, and music. Finally, export
for best quality. There is no pressure here. Our main goal is for you
to actually do it and cultivate the skills through
consistent practice. If overwhelmed,
take time to pause, relax, review, and really think about
why you are doing this.
45. Content Marketing: [NOISE] [MUSIC] Congratulations. If you followed along and participated in the activities, by now you should have a full video [NOISE] ready
to be shared with the world. Though it may seem that making the video is the hardest
part of the job. Sincerely, it's not. [NOISE] When you've
mastered the art so well everything becomes easier, and it seems like you're making a video from your subconscious. If you're a food enthusiast, a home cook, or a chef, and you've decided
to learn the art of food videography to further
upscale your business, then you need to know
how [NOISE] you can market your food videos well. But if you're just working
for a client who have the marketing
system in place and only need the service
of a videographer, then this might not
be as important. But note that some
clients will request that you do everything
from start to finish, which makes multiple [NOISE]
streams of income for you. With all that said, the
basic skill you need to understand is content
[NOISE] marketing. Content marketing is
a marketing approach that focuses on the creation and dissemination of a
high quality [NOISE] useful content to
reach a new audience, and also continually satisfy a previously
established audience. The purpose of such a
campaign is to persuade the brand's target
audience to attract new customers or
promote the brand. Details on how to
achieve this using food videos will be
unpacked in this lesson. Before we proceed, I'd like
to let you know that the word content refers to [NOISE] online materials such as videos, blogs, and social media posts. Content marketing or
information marketing is the most effective
communication strategy implemented in marketing. Content marketing
involves giving your target audience
something tangible. Something they need. Before asking you have to
take action that might require you to sell
[NOISE] to them. An effective marketing
strategy must include more than just
advertising placement. It must also include relevant
and high-quality content that captivates the
target audience and prospects attention. This is where content
marketing comes in. The content provided must have the following
[NOISE] five features. Number 1, [NOISE]
relate to your brand. Number 2, [NOISE] have a
high informative value. Number 3, [NOISE] satisfy
the need of your audience. [NOISE] Number 4, must be specific
for your audience. Finally, [NOISE] exhibit an
emotional characteristic. The main objectives
of content marketing are to create a
good brand image. Turn the audience
into leads that will readily purchase [NOISE]
any of your offers. Then turning the
lead into customers, and then turning
the customers into long-term customers that keep
[NOISE] buying from you. How does content marketing
relate to food video? The relation between content
marketing and food videos depend on a number
of factors which includes your target audience, which will inform the type
of video you will be making. For example, if you're a food videographers
targeting new individuals, who want to start
their journey in the art of food videography, [NOISE] the type of content
that will be valuable to them will be those that introduce
them to food videography. If you consistently keep giving them this valuable information, you will become a go-to
expert for these people. Then whenever you
put up a paid offer, this audience [NOISE] will
readily buy from you because they know you're an
expert in such an area, and you will be able to
impact a good knowledge. In a nutshell, content
marketing is a type of marketing that focuses
[NOISE] on long-term sales. [NOISE] Another example is starting a YouTube
channel where you upload your unique recipes
for, let's say pasta. You can accumulate loyal
subscribers by consistently providing value through content which is your recipe videos. Let's say you finally published
[NOISE] your cookbook. The subscribers can be your
first loyal customers. Another example is a platform, let's say a TikTok,
[NOISE] where you educate people how
to style foods. Once you have a following
and start offering a feed online course
about this niche, again your existing audience can be your first loyal
customers. [MUSIC]
46. Marketing Tips to Increase Revenue: Marketing strategy
for food videos could either take two forms. This includes the
organic approach and the paid ad approach. This kind of strategy entails leveraging
different opportunities available to market
your food videos without paying for any ad. The best way to achieve this is through social media platforms. Platforms like Facebook, TikTok, and Instagram,
YouTube, Twitter, etc. Are great platform that
allows for video sharing, which is a good
opportunity for you. However, you need to
consider who your audiences, which platform they
hang out most, and the type of content
they work best on. For example, Twitter
is more inclined toward content that
is in text format, and those that got
lots of engagement are those that give
value to the audience. Instagram users buy more with
images and short videos. Facebook users buy
with texts, image, and video, but the
content must be something really
good and valuable. Use your works well for
both short and long videos. It's a great platform to
utilize if you're trying to put out content for those
that want to learn the skill. While Instagram
could be utilized by chefs promoting their
restaurants through food videos, this will be the customers
as well as a fan base. In conclusion, to succeed well
with an organic approach, you need to make your
content shareable. If your content is
valuable and interesting, people would want to
share it for their loved ones to also access. Also, in addition to this, engaging content will get
more likes and good comments. When this happens, it will stimulate the algorithm
of any platform you're using to recommend
the content to other new people that can
turn to be your loyal fan. This happens because
the algorithm is having the sense that, for the content to
have its engagement, it means that it's what
the audience needs. It would be good to show other people that
are similar to them. Sincerely, when done right, the number of new
audiences that you can reach is remarkable. Because the chain
of engagement will keep on extending and
it's also coupled with the fact that the
video contents usually have more engagement than any
other form of content. [MUSIC] As the name implies, it involves running an ad with the food video to
reach a new audience. The advantage that this ad
has is that you'd be able to target the specific audience
that you want to reach. This is very thorough for
Instagram and Facebook ads. You could target those that have a history of watching
food video tutorials, or those that have loved eating in restaurants
and eateries. The result of paid ads is immediate and there's
room for you to make tweaks if you see
that the ad is not performing the way you expect. The disadvantage of
paid ads, however, is that you may need the help of an expert to put you through. Which may incur
additional costs, excluding the money you'll
be paying for the ad itself. I hope we're not getting
ahead of ourselves here. I just want to make sure that we equip you with all
the knowledge and practical tips
that you will need to be successful in
this newfound skill. Just a recap, we learned about the importance of
food photography, how to plan and storyboard, how to set up your food
studio and basic equipment. We learned about different
shooting styles and angles. Let's not forget, continuity and finally editing your
food videos like a pro. If you haven't done it already, I encourage you to participate
in the activities and attach your work in the
project section of this class.
47. What's Next?: What can I say? [MUSIC] You have reached
the end of the class. We hope we sparked
fresh ideas and inspired you to produce
your very own food videos. If you have more questions, feel free to message me
or start a discussion. You can also reach me
through Instagram and our online community
for creatives. If you find this class helpful, it will be a huge help. If you will give me
a rating and review. I want to thank you for choosing this class and for
sticking around. Just a friendly reminder
that though you now have all the necessary information needed to succeed
at your finger, it does not guarantee success. To succeed, you need to go all out to apply everything
that you learned. Without action you're a newbie trying to learn the art
of food videography, action and execution
will give you hands-on experience on how
the whole thing works. Like I see that in this class, once you've become a pro, shooting a video will
become something you can do subconsciously
anytime any day. I'd recommend you
start right now. Remember that not having a good camera or an expensive
camera is not a barrier. With determination, a good phone can suffice
for food videos. I challenge you to build a delicious portfolio
by starting with a simple complete process
of baking or cooking video, then grow from there. Food videography is
such an exciting skill to learn and practice
less it can increase your market value with today's trend and appetite
for video contents. If you really want to be a pro, apply each learning regularly. The secret to
cultivating any skill is practice and a lot of practice. I say this from experience. I still get goosebumps when I think about
myself years ago. I never thought I could be
someone creating videos much more than editing on
professional editing software. While you produce your
first food videos and continue to practice, feel free to go back to their previous lessons
until you master them. Remember, one step at a time. I wish you success as you
begin to take action, have lots of fun, and see you out there. [MUSIC]