Transcripts
1. Introduction to Facebook Ads class: Hey, thank you so much for checking out this course on Facebook ads for coaches, consultants, and online business owners. My name is Ellie Mozart. I'm the CEO and founder of ISO Sheol You, which is a digital marketing agency based in Dallas, Texas. Now first of all, I'm sure you're thinking why this Facebook ads cause there are so many other courses out there. Well, two main reasons. Number one is it's a hands-on bootcamp and I just acutely class. We're going to look at step-by-step process of creating Facebook ads for email leads for sales, and a lot of different things. And number two is, I'm going to share with you a real life case studies and campaigns that are have ran for me or my clients or other people. And we'll look at some of the campaigns that are still running, that are running right now. So this class is not just theory, it's a hands-on Bootcamp or workshop. And here's the detail class outlined. Here are different things that we're going to cover. Number one is we'll talk about different mistakes people make. So you don't make those mistakes and you have more chances are for a successful Facebook ad campaign. Number two is, we're going to talk about Facebook ad strategy template and why it's must-have before you create Facebook ad, before you create any Facebook ad campaign, the Facebook Strategy is must end. Here is the sample of the strategy sheet that I use and you will be able to download this inside this course. Number three, we're going to talk about Facebook ad Foundation. The pixel set up custom conversion in all the things that you need to really build a solid foundation. Number four is we're gonna jump right into creating Facebook ads, step-by-step processes, prison guards for email campaigns, for video views, sell your stuff for sale. So we're going to look at all kinds of Facebook ad campaigns and there are ton of bonuses and download inside discourse. Now, do look at the detailed course outline and if you have any questions, you can always reach out to me before buying this course if you look at the detail outline because I want you to invest in the right course for you and your business. Now, who is this course for? This course is for all and coaches, consultants, experts, or maybe you have clients that are coaches and consultants. In that case, this course is for you as well. And now let's get started.
2. Mistakes to avoid and download template: Hey, welcome back. In this video, we're going to talk about some of the common mistakes people make when it comes to creating ads for online coaches and consultants. And also, I have a gift for you inside this video. It's my strategy template for Facebook ads. And yes, you can download and use it throughout this course and also for your own campaigns. Now before we jump into this, I want you to look at this quote from one of our famous president. Give me six hours to chop down a tree and I will spend the first four sharpening the ax. Why? You know why? Because he is spending time, unbelievable amount of time on the strategy and his tool. And that's the number one mistake I see people make. They create Facebook ads out, working on a strategy. A lot of people, a lot of clients that I worked with when they come to me, they just log into Facebook ads manager and the create their first campaign. And they're like, Hey, we're not getting any results, were not getting any leads and sales. Well, because they did not create a strategy for the larger campaigns, their Facebook ads. So nothing really works without strategy in life, right? So why do we think Facebook ads is going to work? Think about that, right? So my message to you is don't create a Facebook ad. Don't read any Facebook ad before you create a strategy for that specific campaign. For example, if your goal is to get email lead first tree that strategy for that, and then create your first campaign if your goal is to get more registrations for your class or webinars or you sell something, then create a strategy first, and then log into Facebook ads manager and create your or larger campaign. Now, we're gonna look at my strategy template and yes, you're able to download that inside the scores, actually, inside this lecture. Let me show you my strategy template. It's right here. Let me resize this for you. There you go. Right? And yes, actually you will be able to, this is what we are going to use throughout this course. And when we look at different case studies or when we create campaigns together, I am getting a reference to this strategy template a lot of time. So save this, get used to this and don't worry if this looks like overwhelming, we're gonna cover or use this several times inside this course. So we'll have plenty of time to discuss that. So let me quickly walk you through this and then you're able to download. And by the way, it's very, very simple. I just use Google Excel or Google sheets. Create this, you can download this or if you don't want to, you can also create your own. So before you launch your campaign, here are the questions we need to answer. The first one, what's the goal? Obviously, you know, what are we looking to achieve? Or do we want more lead, more video views or more sales from this Facebook ad campaign? Very important. Number two is based on this goal. What's the Facebook campaign objective that we need to select? One mistake, a lot of people make the select campaign objective video views. So they get more video views. But then they're like, Hey, we're not getting a leads or sales guesswork because this mismatches, right. So you gotta be careful and select the right campaign objective based on your goal. Then what's the landing page URL that you're sending traffic to? What's the thank you page? Do you have pixel installed on these pages? That's very important. The custom conversion that's based on facebook pixel. And like I said, don't worry, we're gonna cover or use this template several times inside this course, you'll have plenty of time to practice this right now inside this video, I want to cover or go through this very, very quickly and have you download this. So you have it handy to other lectures or during other lectures in this course. And also what's the target audience? Who are we targeting for our campaigns? For example, mistake people make is they want to sell something, so they wanted people to buy, let's say their courses. And the audience that the Slept, it's completely cold audience. The audience has never heard of them. And that doesn't make sense. If someone has never heard of you and you're showing them your ads, are you asking them to buy something? Guess what? Most likely they're not going to buy, right? So we need to discuss all of that before we spend money on Facebook ads. Very, very important. And next one is, do you have the right visual, the images of the videos that you're going to use. So very important rate. And also what's the copy or the hook or what's the copy that you're going to use for this campaign? The text and R v AB testing anything. What I recommend is if it's a brand new campaign, all this AB test stuff, maybe your audience or the Copy, or even the images, images or videos, right? If you've done the same type of campaign several times, for example, when I work with clients and let say about query like tens and a lot of campaigns for them in the past, maybe, maybe, maybe we won't test anything. But in 90% of our campaigns, we always AB test something in the first 48 hours, 48 to 72 hours. And then once we know what's working with double down on that. And also what's the budget for this campaign? And then there some room for some nodes that you can take right here. These are very, very basic questions. But again, the mistake people make is they launched their Facebook ad campaign without answering these questions, without thinking about these questions, do not do that. Alright, okay, now let's go back to our slides. So that's the first mistake people make. They run Facebook ads without doing any strategy session. So make sure you download that template, you can use it, and we're going to use it several times throughout this course. Alright, lets the next mistake people make is they use the wrong type of acts. Dislike it wrong, add objective. And one example I just gave you, here are all the available objectives inside Facebook ads manager right now. And by the way, I do know Facebook changes their platforms often. They changed it probably twice or three times in the past one year. So if you log into Facebook ads manager and you see the different options that the UI is different, do not panic. Most likely it's just them improving or trying to improve the UI. If that happens, just send me a message, drop me a note, and I will be able to help you find the or navigate to the exact option or the thing that you're looking for. Anyways, getting back to this. So you have to select the right type of ad for your objective. For example, a lot of people, they use videos and then this like video views. Great. But if you select video views, guess what? You're only gonna get video views. You're not gonna get traffic to your site. You're not gonna get conversion or sales. So remember that. So you have to select the right type of ads for write-up of campaigns. And yes, we're going to practice that. We're gonna talk about that several times inside this course. So just hang in there. But that's a second mistake I want you to avoid. A lot of people make this mistake. They used the wrong objective. For example, you know, if you use traffic objective, guess what? Facebook is going to give you a traffic not convergent if he weren't conversions, we have to use this objective right here, right? Alright, then next mistake people make is not enough. Testing. All this AB tests your campaign, especially the new campaign, is if this is the first time we're running that campaign, you're getting Turner get leads for your business and maybe you have kind of maybe trying to sell something for your business or your clients. And if this is the first time you're doing this, always AB test stuff and you can AB test the copy of the text of the ad, the images, the videos, and also the target audiences. One of the things that I personally like to do is the first 48 to 72 hours. So that's like two to three days. That's a test periods or my testlet at two different images in that time period. And after that, I know what image is working best. So I can pause the image that's not performing. I can double down on the one that's working the best. So not doing enough testing is another mistake people make. So do not make these mistakes, guys. Again, to recap, Number one is not using a strategy and we already talked about the strategy template that you're able to download from this lecture. So make sure you download, save it. We're going to use it several times inside this course. I will reference back to this. The second one was using the wrong type of ads for different objectives. So don't make that mistake and also not doing enough testing. Make sure you download the template inside this video. I will see you in the next lecture. Bye for now.
3. Setup and check your Facebook pixel: Hey, welcome back. In this video we're gonna talk about Facebook pixel. What is it? Why do you need it and also how to install it? Well, first of all, what is a Facebook pixel? This pixel is a piece of code that you install from your Facebook ads manager to your website. Now why do you need it to important things? Because of your Facebook pixel, Facebook is able to track different events happening on your website. So for example, email leads that you're generating on your website, maybe different sales because the Facebook pixel is installed. That's how Facebook is able to track all of that. So that's the first Sweden, the secondary that is, you can also optimize your ad based on different events. Or for example, once the pixel is installed, you can tell Facebook to Facebook ads. He give me more conversions of people who are lending on my landing page and they can waiting to become a lead or converting to become a sealed prospect. So because of your Facebook pixel, you can track people. And number two, you can also optimize your Facebook ads to get more action that you want on the website. Now, let's go dive right into how do you set it up? It's very easy. And by the way, with all of my pixels in all the clients that we work with. Normally it's their technical team, whoever is managing their website, that person ends up installing the pixel. It's very easy setup for them, but also if you want to do it yourself, I'll show you how to do it, especially on the WordPress website. And of course, the, how do you find Facebook pixel? So what you wanna do is from your Facebook ads manager, click on the ads manager right here on the top. And there are going to go inside the events manager right here. And by the way, if your interface looks a little different because you might be watching this video in future, and Facebook may decide to change this interface. Again. They'd do it so often, does reach out to me and I'll help you figure out how to get to the right place. They have changed this interface so often in last couple of years. So you never know. So you see how I'm seeing some data here because my pixel is, here's the pixel and pixels already installed on the website. And we're seeing the traffic from the website in your kids, if this is the first time, you'll probably see a message call setup, pixel setup. So in that case, just click on that and it takes only a second or maybe less than a minute to get the pixel code. But eventually, what you wanna do is I'm gonna click on data sources. And then I'm going to click on details. What I'm looking for is a button called setup and look at their. So here is my set-up button. And as you can see, we have a lot of data that's been, because we are pixels on Facebook already installed on the website. Now, I'm going to click on the setup and they're installed pixel in this case then that I'm logged in, it's already installed. But if you're doing it for the first time, Basically you want to get to discrete Connect website activity using pixel. This will help you install the Facebook pixel on your website. Now, how do you want to do it? So there are three options and what, like I mentioned before, what I like to do is email instructions to a developer. I just click on this. And then here is the pixel base code. And I just emailed this to an alter the pixel id. I just email this to our website developer or whoever is managing the website and they know exactly what to do. That's the easiest option. You have no, or like if you have that kind of person, a webmaster or a developer, or maybe you're working with a client. What hit another reason we do this because a lot of times when we worked with different clients that we managed there add accounts to their websites. We don't have access to their reputation or we just send them the code and install it on their website. Now, the other option is option number one, and ideally that's what you wanna do. Option number two is you can add code using a partner integration. Now, what this means is if using any of these platform like Eventbrite, Qajar be HubSpot, and there are so many, even like Shopify, Web Flow, WordPress, if you're any of these platforms, all you have to, it's very easy because these platforms are already integrating reared your Facebook ads manager. So you just gotta follow the instructions and they kinda told you exactly like Heart Josie, in a five-step process that you were using the HubSpot. So option one is to send a code to your developer. Option number two is to use the partner integration and then just follow the steps and install it your pixel code. Now, let's say if you don't have access to the developer upon integration, I want to show you a very easy way to install it on your WordPress website. So I'm gonna go to my website right here. And let's log into basically on WordPress websites, you can use different plugins to install your Facebook pixel. Got its very easy. So I'm gonna go to my dashboard. So I'm logging into my Wordpress backend. And now I actually have a plugin installed called pixel cat. So here is the plug-in pixel cat. And the way you install this air, you basically go to plug-ins and then click on add new. It's in a take few seconds and then search for pitch. So gatt and I already have it installed him in. I come up here, are the ego. So you see, this is the pixel, this is the plug-in that I had been. So now I want to install an activated, it will appear right here. So I'm gonna click on dat. Uh, basically with this pixel plugin, all you have to do is just add your Facebook pixel id so you would go to, so this is a test account that we're using. You would basically go back up here and copy there. So text copy to the clipboard. If I wanted to add this pixel on the website, I will just copy paste here and add u. So this is how you add the base code of your pixel on your whole website WordPress or the other example that we looked at. Now, the next thing is different events. So different events are basically how do you track different things. So pixel has to sort of like components. The base code and also the events. And the events are standard events, which means you can actually add events right here. And I can say, Let's say if someone goes to one of my let's say a thank you page, I don't have a thank you. Bid on this website, but let's have either Thank you. Bid. If someone goes to my thank you pitch. Also see it's not even detecting the peered because I don't have so let's pretend the contact page. So whenever someone goes to my contact page on their website, that means that person has become a need for my business. So once you see how the trigger it's a page visit. And then I'm able to see here are all the pages on my website. And let's I selected contact people who lets go back contact page. And then it may be able to, you can also add time delays, or it looks like you need to look forward in for that. But I can save that event. Now, what this means is whenever someone goes to first-day of odd added the, the base code on my website using pixel gets the second is I created a standard, this is called a standard event. This means whenever someone visits the contact page on my website, Facebook is getting registered that action as a lead. Now, we can use standard events and we can also use custom conversion. I'd personally like to use custom convergent. And in a separate video we're going to look or talk more about customer can emerge and how you can set it up. And it's a lot more easier in my opinion, it's totally up to you. You can to track different events. Is you can either use standard events or you can use Custom, can merge it. I like to use custom convergent and we'll talk more on that in a separate video. Now, let me save this. So once you have the pixel id installed, and let's say you have some standard events and let just like this, you can create different events for leads, for purchases and all their different things. Now, how do you know it's all setup? So basically what you wanna do is I am using a plugin, a Chrome plugin called Facebook pixel helper. So install that plug, plug-in, that plug-in, plug-in. And then you see how right now it says to number here. And when I click it, detecting the pixel code that I installed. So that's a very powerful, so that's how I can, I'm able to tell my pixel is installed on the website. I now let me go to the contact page. I believe I had Let's see eye to eye contact page. And you see this number change to three. So what that means now is see how now my pixel helper is detecting the pH view, which means the base code isn't installed. And also this action is also going to register as the lead. Normally you want to install the standard events on your thank-you pages or the pages that people see after they have made the purchase, right? Because that's what you want to track. Alright, let's go back. So this is how you can use, let me go back here. You can go to the events manager inside your Facebook page and then basically create if you never created epic pixel before, create the pixel, and then click on the setup. And basically you want to go to a screen like this and then ideally just emailed instructions to your developer. That's a best case. Or if you had different partners, just click on which partner you have. Shopify. I've done a lot of e-commerce setup. It's very easy and then just follow the instructions. It's very straightforward. Or the third option is if you want to do it manually, it's very easy to do it with a WordPress website using a plugin called pixel cap. But Facebook pixel is very important because when we have pixel install, that's when Facebook is able to, or Facebook ads. Facebook is able to track everything happening on your website. And also you will be able to optimize your ads for some of the events. So for example, when I have a pixel, it's all in traffic, is going to the website and their leads happening. I can go to Facebook ads manager and say, I want to create an ad and optimize for different leads happening on my website. So I'm able to track using the pixel and also I'm able to optimize my Facebook ads to get more leads and sales for my business. Thank you so much for watching. I'm gonna see you in the next video. Bye.
4. How to create custom audiences: Hey, welcome back. In this video, I want to talk about five types of Facebook custom audiences every online entrepreneur coach, consultant should build before running any ad campaigns. Yes, before you run any ad campaigns, you gotta build these custom audiences. Now why? Because custom audiences allow you to re-target people who are already familiar with your brand. For example, you can re-target your website visitors. You can re-target your existing customer list or you can build look-a-like audience off your existing customers and then target them with your Facebook ads. Now, let's jump into the Facebook ads manager and let me show you how you can create these different types of custom audiences. So here I am logged in to the Facebook ads manager, and I'm gonna go, I'm gonna click on these three bars right here. And then you're going to find audiences. And by the way, once again, kinda quick disclaimer. If you, because I can launch this video today and then tomorrow, Facebook may decide to change the interface. They have done this a lot in the past. So if your screen looks different than what you're seeing right now, reach out, let me know. I'll be able to help you find where those buttons are because they are Facebook, Instagram, all these platform, they have changed their interface so many times and I'm sure they're gonna continue doing that. Alright, so as you can see, in this account, we have tons of audience It, custom audiences that we have. And now let me show you how to create your custom audience. So what you're gonna do is click on this button called Create audience, and then you have multiple options, custom audience lookalikes, and then some special. We're going to click on custom audience. And basically it says right here, customers connect with people who have already shown interest in your business or product. That's the sort of definition. And when you click on that, now, here are different options. So you can click different sources because to build a custom audience, You need a source of, for example, Let's say the first one we'll look at how do you build a website? Do you use your website as a source? I'm going to click on website. And before this, you already have your pixel installed, right? Alright, now let's go to this process is very easy. So you can, here are different criteria to add people to your audience. Include people who meet any of these criteria or all of you can build and functions. So for example, this is our pixel and we can target all website visitors and past 30 days. Or we can target people who have visited specific pages or people who have spent some times of sometime, you know, you want to maybe target people who are spent like five seconds or ten seconds, you Tennessee like who? Like you turn a qualified visitors, you can do that and then you can from your events. So in this case I'm going to do, I'm going to click actually on people who have visited specific webpages. And then here you can do contain what's the URL that it contains. So let's go pick up a URL. So I'm gonna go this right here. Let's go back. So when it comes to selecting URL, I can do exact URL like this. Or I can also do contain. So maybe I can also do, for example, if my URL, if I want only what a talk target, people who are reading my blog, I can do that. Something like that. So you can always kinda like, you know, play with depending on who you want to target with this custom audience. In this case, I want to talk to get everyone. So let's go and test. And if you notice, there's also all function. So sometimes you do, you can add more pages. For example, I want to target people who are going to our website and then also people who are going to our blog page. Let's go back. My dad and maybe people who are there other pages. Thank you page if you have like that so you can kind of play with these settings. So let's, I'm going to actually get rid of this. And you can also, if you want, you can also add some n functions there. Let's get rid of DES is just a warning message that audience might be too small. And then you can also, instead of 30 days, you can change it to 60 days. It totally up to you and name your audience. So this is, so name it. So again, you know, for naming conventions, Make sure you name it. Pick a name that you can remember in future. Website traffic to right here. That's simple enough. And then hit create audience and it will just create the audience. Let me actually, I'm not gonna do that because we already have it. So let me see if I can find and show you what that looks like. So here's a custom audience we have for the website, we have 1400 people captured in that. So let me show you found an openness. Let's see. I'll show you what that looks like. It's just taking forever. Let's see if I open this one. Where you go. Let me go back and click on this. There you go. So the capacitances, the website name, the size is 1400 people. What's the rule of terrifying the rule URL contains? So for this one we use Contains right here. And we also kept in people in like Nas a 180 days, not 30 or 60. I think a 180 days is the maximum. And then if I ever want to edit this in future, I can easily click Edit Test. And if you scroll down, it's actually going to show me different Facebook ad campaigns that this audience has been used in. So we'll see, you know, how to use the custom audiences in different ad campaigns. But since we're already using it, it's, it's showing me right here. Alright, so that was our customer list number one, how do you target people to your website, to different pages of your website? And also you can change how many days you want to. You want to target people who visited your website in last 30 days, 60 days, or 180 days. So you can play with those numbers. And I believe 90 days is another option. Alright, let's go back. I'm gonna go back to the custom audience. So that was first one, their website. The second one is your customer list. And this is very powerful. This is where you can upload your e-mail list or if you have a list of your leads, you can upload that and build a custom audience. So again, you know, like the say include one mean identifier. So identifier is like an email phone number, basically based on these things. Identifier's. Facebook matches that list that you'd load to people on Facebook, that that's how they match rate. And then also you can include more identifier's. Here's the other thing that PF Facebook has recently done. You can download this template and just fill this out and upload back into Facebook. It's very, very simple. What I've done is in most cases, I just cut copy paste because most of the custom audiences I have built have been either e-mails or phone numbers. So you can also make copy-paste. So let me actually just show you that. So often one is you can download this template and then fill it out and then uploaded back into this area. Or it seems like we have integration with Belgium. That's a new one. That's something that I have not seen or used before. That's very interesting. But let's go do next and include your customer value and your customer list or no. So if you know what's the value of your customer is, sometimes people know based on how much money the customer has spent, you can select Yes, let's do no for now, hit Next. And then here I can either upload a CSV file or I can just copy paste, which is something I like to do is so easy. I'll just go to my raw file, copy the email addresses, and paste it here. And then I'm going to just remove the email on the top. As e-mail identify. I'm going to remove that. Show why it did not. Let me try one more time or another easy way is I can just copy that. Pride a. Not sure why it was. Let me delete the first row plus the first row just said email, that's like an identifier. I don't need that. So once you do that, you can name your audience. So this is email list. And then I can also say customers from whatever. Again, you're naming convention michigan, name it to something that you can remember in future. And then you hit next. And once you do that, it will save it inside of your custom audiences. Again, I'm not gonna do that because we already have this custom audience Bill. Let me go back and show it to you. I believe. Let me find it. There you go. So we have an email list that we uploaded and there are 3100 people. So the email list Bobby had, I think it would believe it had 5 thousand people, but Facebook was only able to match 3100 people to their database. Right? So that was a customer list number two. So first one was the website visitors, and the second one is the second one was the customer list. Now the third one is going to be, let's look at the Facebook page and also the Instagram business profile. So you can create an audience of people who are following and engaging with your Facebook page. That's a very powerful because if people are engaging with your pH consistently, they're likely to click on your ad on future dates in the future date. So I'm gonna select Facebook page. And then again, some criterias here include people who meet any criteria. Make sure you select your page to the right page. There you go. And anyone who engaged your page, and also there are other Anyone who visited your page, anyone who engage with any post or add. So you can also kinda like look deep into anyone who clicked on call to action button. That's very powerful. This is really exciting because you're able to really capture people who are engaging with you on Facebook page and then show specific ads to them, right? That's very powerful. So for now I'm going to just say anyone who engaged with our page in last, you can change this to the maximum steady five days. You can get changes to 3060, whatever you want to study for now. And then alter name your audience. I'm gonna say Facebook, engaged fans. And then 30 days, something like that. And then hit create and it will be created. So let's cancel that because I already have that audience right here. So you have an audience for 30 days. Now, that was our customer audience number three, let's look at number four, which is going to be Instagram business profile. It's the same concept. Let's select our Instagram page. And then basically everyone who engaged with our business page in past 30 days, 60 days or again, this is very powerful and this is why a lot of, a lot of time people asked me, hey, we have the budget to run ads. Should we still be posting on, like, let's say if Facebook page or Instagram profile or the answer is absolutely yes. Because from your content, people who are engaging with your content, you're able to capture those people in these custom audiences. And then later on you can show these people your lead generation ad. You can show these people your brand awareness or even like sales ad, that's a very, very powerful and these people are already engaging with your brand. And so if they are familiar with you, they're likely to convert into customers in the right. And then again, you know, make sure you Instagram engaged fans 365 because that's how many days I have selected and hit Create An should create that audience. We already have that here as well. Now, there was customer number four. Number five is video views. You can also retarded people who are watching your videos on Facebook. So I'm gonna click on custom audience again, and now we're gonna go inside videos. So these are the five types of audiences, because Ahmadiyyas is, I believe, before you run your ads, you gotta create these audiences because this is going to improve. Now, I do have some time. We have clients and they have like 0 pressures on Instagram or they haven't been posting content consistently on Facebook. They want to run ads. So obviously if you have those limitations and you go with that, so if there's no they don't have an Instagram account, then you can't build that audience, right? But you have all these options. You may not use all these options at the same time, but I still want to show you everything that's possible. Let me go back now show what happened. So I'm gonna click on the video. There you go. Alright, so create a video engagement customer audience. So here's the, here's the different types. So people we can cat, people walked three seconds, ten seconds. I like to cut a capture people who have watched, you know, maybe 50% of my video, seventy-five percent of the video. And depending on, you know, if you capture people who only by 20, 25% of your video, then those people are probably not like hot audience out, probably call it make a warm audience. But people who have wildly 50-75 percent, they're probably like really hot because they have watched your videos, right? So let's let 25 for this example. And then it kind of shows you. So once you select that, it shows you choose videos right? Now, click on that. And then I'm gonna first thing, I'm going to select the pitch. There you go. And now here are all the videos on that page. So now you can kind of go through this and start selecting different types or different videos that you want to capture the audience from. Let's go to page two. I go there, you've got this really has a lot of people miss one as well. This one as well. There you go. So you see how we are capturing audiences, Multiple videos on our Facebook and actually some of these are also running on Instagram. So once you do that, hit Confirm, and it's gonna come back here. So now, Facebook is going to create a custom audience who have watched at least 25% of these videos that we selected. And then also in the past, you can also select 30 days, 60 days, depending on whatever you I like to do. Depending on if if the client, they have a really good brand and engaging audience, I'd like to do 30 days because there had been posting consistently or sometime we are building their brand or managing their account. So if they're engaged, audiences engaged and they have a decent sized audience, I'm going to select Leica 30 days. But if if sometimes clients come to us and there haven't been posting regularly, in that case, I might pick a longer timeframe. So let's select 3060 days. And then in this case, I'm gonna say video views and then 7560%. Again, you know, as you see, I'm selecting the names of these audiences in a way that I can in future. When I go back and look at these, I know exactly what those audiences are. Because when you create as many audiences that we create four different clients that we work with, easily, you can get lost and you'll never know what that audience was supposed to be. Once you're done, hit Create audience, and that's it. So for now I'm going to cancel this because we already have bunch of custom audiences created for this account. So this is how you can create these five type of custom audiences inside Facebook's ads manager. And then in future, you can use these custom audiences and your Facebook ad campaigns to show your ads to people who are already familiar with your brand. Video pages were watched your consumer, your content on your Facebook pages or incident pages or your email list. Now, thank you so much for watching and I'm gonna see you in the next video. Bye.
5. How to create look a like audiences: Hey, welcome back. In this video, we're gonna talk about how do you create lookalike audiences inside Facebook's ads manager. But first of all, why are lookalike audiences important? Well, lookalike audiences super important because it allows you to create audiences that are similar to, let say, your existing customer. So we can build lookalike of our existing email list. We can also build look-alike, which is a similar audience to our website traffic. So these are very, very powerful because you're able to target people, not just your email list or Europe's traffic, but also people who are similar or look-alike to dos that how do you do it? So step one, we're gonna log into Facebook ads manager here I am logged into one of my ads manager. And then we're gonna go on these three dots, ads manager. And you're gonna go to the audiences right here. And by the way, if you're seeing a different interface then desk let me know because if you're watching this video and future, Facebook may change their, the interface of day. There used to like moving all these things around, so to speak, to increase the user experience. If you can't find something, reach out to me, I'll help you find where they have moved or how they have changed the interface. But once you are inside your audience's section, we're gonna click on Create audience. And then your first option is custom audience, which is, you know, people who have already shown interest in your business, like your email address. But then look at, look alike, new people who are similar to your audience's, right? So let's click on that and let's actually do two use cases or we'll build a look-alike off our email list. And then we'll also build a look-alike off our website traffic. So here is that three-step process very straightforward. First, you always select a source audience because you build look-alike off of an audience. And that audience is called Source audience. And when I selected, I'm gonna see a bunch of different option because I have several different client accounts, several different ads, ad accounts, and audience, custom audiences, I see a bunch of different things. You may only see what you have already created, but I can just type email a list that I can look at. I am going to select this email list, this right here, because I want to build a look-alike off this email. In this audience location, I am going to select the United States. You can select based on whichever country you are from. And then step three, select the audience size. Now, did it multiple option, we can build one look alike and we got, we cannot have two. Now, here's the thing. You can select 1% and up to 10% not what does that mean? And here's the, Kinda like the definition. A one-person look alike consist of people most similar to your source audience. Increasing the percentage creates bigger and broader audience. So if you want smaller audience, but more artists that's similar to your source, then select one person. But if you try to select a large audience, then you can select 10%, 9 out of ten times. We all select one person because that's more than 1% of this source is going to be 2.4 million people. That's more than enough, right? Alright, now once you're happy with everything, just click Create audience and it's going to create the audience. And it will show on your desk. But I'm not gonna do it because we already have this audience. So let's go back and you see we have all these look-a-like audiences inside our audience section of Facebook. All right, so this is one look alike. And there are probably other that we have built and there, here's another one. And you can use different sources. So the first example was we use email list as a source. Let's take an example of using Website traffic as a source to build a lookalike, which is actually what we have done here. So we're gonna go back here, Create audience, click on look-alike. In this case, again, I already know what I mean to my customer audience as. So these are all like my custom audiences right here. So I'm going to select this website traffic to this website. And we're going to build a look-alike off there. So we're building an audience or people who are similar to people who are going to our website location, United States. And then the audience size. Again, you can select one. Sometime you want to slit if you want to create to audience and maybe one or one look alike, which is 1%. Second look alike, which is let's say 3%, or you can do that. Let's go back to one for now. And once you are happy with everything, hit Create audience, and that's it. It should create an audience of vital. Here's a quick connect reminder, one to initially create an audience, look-a-like audience. It may say populating for a few hours because Facebook takes some time to populate your audience. And here's a message right here. But this is how you use Facebook ads manager to create, lookalike audiences based on your custom audiences. And it's a very powerful tactic because you can use these audiences in your Facebook ad campaigns to build your email list, to sell your products and services, and also to build a brand of innocence. Because lookalike audiences are similar to people, to your custom audiences or people who are already familiar with your brand. Thank you so much for watching. I'll see you in the next video. Bye.
6. Set Up Facebook Custom Conversions: In this video, let's talk about Facebook custom convergence. What are they? What do you need them and how do you set these up? Well, first of all, custom conversion enable you to detect different events happening on your website or landing pages, for example, a sale, or whenever someone becomes a lead by giving their emails or phone numbers, by using custom convergence, you can track those. Now, let me show you an example. So for example, here is a landing page that we have. And this landing page is to give away a free ebook. And this is really, really simple and cool learning page. When people click on the free e-book, they give their name and email and get instant access. So the person will get the e-book, we will get their email, and also that person will be redirected to a thank you page. And this is the thank you page. After someone submits their name anymore, they're going to be redirected to this page. Now, by using custom convergence, we can detect Who are the people or how many people are going to the Thank you page. And we do that for two reasons. One, that's how Facebook ads can track how many people are clicking on your ads and converting to a specific action. In this case, how many people are clicking on the ads and then downloading the e-book. And also we can optimize our Facebook ads to get more of these conversions or more of these actions. Now, let me show it to you how to set this up. It's very easy by the way. So we're going to copy the URL of the thank you page. So always it's the last page. Whenever someone becomes a lead, it's what what's the pace that the c after that or whenever someone purchases your online events or your products, what's the page that they see afterwards? Usually it's a thank you page. So I'm going to copy this URL. And now let's go back to the Facebook ads manager. And here I am. I'm already logged in. I'm gonna click on Facebook ads manager right here. And then we are going to go to events manager. That's where all the data is. And then we are going to see different option data sources, custom conversion and then partner integration to in this case, I want to, I'm going to go inside custom convergence. And you will see there are several custom conversions we have acted or set up, and some are active, some are not getting any recent activities. Now to create a new custom conversion, I'm going to click on this blue button. So when I do that, now let's go to this together. So first of all, it's a website URL that we are tracking. And there are a couple of rules. We will stick with the URL. And then also you can either do contain or equals or does not equal. So in our case, we can actually just go back. You actually don't need the whole thing. You don't need to copy the whole URL. You can copy just the unique part of that URL. For example, in this case, the tank you take the shot TO TY for. Thank you. That's the unique part. Everything else is it's a domain name. So I'm gonna go back here, here and then contain in the URL right there. And you can, if you want, you can create more rules. But now in this case, So what is there? So always name your conversions based on the actual event. So in future, when you go back and look at it, you know exactly what that is. So I will probably say email lead generated because whenever someone lands are, then Thank You page. That means we have the e-mail it's email Lead for the business rate. In also from the category I am going to select, there's probably a lead that you go. If it's a purchase, you can select that value. If you do. This is an optional for you. If you do know the value of a lead for your business, you can put that in there. If you, if you are creating custom conversion to a sales event, in some cases you know exactly how much the product is, so you can put that in there. I'm gonna just skip that. So after you have done all of this, you're just going to hit create and that's it. But I am going to cancel because we already have email lead, the book thank you page. We already have created this and as you can see, we're getting activity on this, which means we are using this custom conversion inside our ad and we are getting email leads. Now, if I click on this, I'll show you how this is set up. So conversion value 0 is the name, e-mail lead, and then the book thank you page. It's active in the last seven days. We got 387 leads. And then also here is the rule that the rule is the URL contains and look at this. It's that take the shot t VY. So it set up exactly what I just showed to you, right? And then once you have your custom conversion there, there are two huge available before I, I wrap this up. So I personally like tracking everything by creating custom conversions. Some people like doing that with standard event. It's totally up to you. Custom conversion. It's easy for me and it gets me flexibilities because I can track different URLs and landing pages and stuff like that if you want, you can also track with the pixel in the standard events. It's totally up to you. I personally like doing custom conversion to that, what we're gonna cover inside these videos. Right now, I want to show you one other thing. So once you have this custom conversion setup there too, huge benefits. Number one is you can track how many people are becoming needs. And number two, you cannot optimize your ads for these conversions. Meaning you can tell Facebook to, hey, give me more people who are likely to convert on custom conversion. In this case, we're likely to become leads for my business. Let me go back to the Ads Manager. So I'm going to click on this and let's go back to ads manager because I just wanna show you how the tracking looks like. So we have several campaigns running and I m going to go inside or show you a campaign that is here is the campaign right here. So if you look at this campaign, and so this is how we use custom conversion two tracks, let me make it bigger. So this can't be an S for email subscribers for the book. And we got in this time period that I have selected 242 emails and what's the cost per email? $1.32. But this is how once you have the customer conversion setup in your Facebook ads manager dashboard inside the results, you can see you can track how many people are clicking on your ad and how many people are becoming leads or buying your product. So this is how, and this is why the Facebook custom conversion are important, why you should use them and also how to set those up. We covered all of those inside this video. Thank you for watching and I'm gonna see you in the next one. Pipe.
7. Facebook Ads to generate email leads: Now in this video we're gonna talk about the lead generation. So how can you generate email leads for your business using Facebook ads? And I'm going to cover three different things in this, in this video today. The first one is I want to share with you the actual, the strategy that we use. And number two, I'm going to show you the actual campaign that's live and running even right now. And then number three, I am going to walk you through the step-by-step process. If you want to create the same campaign, how to generate email leads using Facebook ads. Now, let's jump right into it. So let's talk about the first thing. The first thing is the ad strategists, like I always say, do not do my biggest lesson from creating Facebook ads for myself on different clients. Don't create Facebook ad unless you work on, unless you have this strategy. She'd done virus because this is the make and break my campaigns where we create ad. After doing this strategy, the success rate is much, much higher and you'll see why in a second. So let's look at the strategy for our campaign. So first of all, what's the goal? The goal obviously is to generate new emails. And in this case, we're using and you know, what's your offer? What are you giving to people in exchange for the email? In this case, it's the free ebook, right? So we're gonna, our goal is to generate new email using a free ebook. What's the campaign objective inside Facebook ads? So we're going to use the conversion objective because we want people to go to our landing page and give us their emails, and then go to the Thank you page. And we'll be able to detect that by custom conversions and also other. I'll show you the whole process to create the ad in a second. But inside Facebook ad, we're gonna objective we are going to use is the conversion. What's the landing page URL? So this is where we are sending traffic to. This is where the offer, so it's simple, free e-book, the ultimate prophet, productivity and peace of mind tool. A very, very simple, I like simple landing pages. So there's, it's not to look at this there no menu bars. They're not like too many distractions so people can focus on just one day. So here's the product. This is why you should get it, and this is how you get it, right? So all we need is your own name and email. And also, I do like using testimonial to kinda like, you know, social proof. So that's that. And then the next, the piece of strategy is the thank you page. So we do have a thank you page, and we do have pixel. So I'm looking at my Chrome browser and there's a pixel helper. So we do have Facebook pixel installed on this page, on the, both the the landing page and also the thank you page. So that's good. So I'm gonna go back here and we are going to use custom conversions. Yes, so custom conversion to allow us to optimize our ad for different type of events or conversion. So in this case, the becoming lead is the conversion that we want. So we are gonna use custom conversions and then also. Here's the really, really important part. Who is the target audience? And I want you guys to spend as much time, take as much time as you want, but do your research, do brainstorming with you, or maybe if you're a marketing team or if you're doing for your client, do a lot of research. But so for this campaign, here are three types of targeted audiences that we came up with. So the first one was, you know, it makes sense. We're gonna target lookalike of our existing email lists and also the website visitors. Now, I'm going to pause for a second and I'm gonna let you guess. Why do you think that's a good idea while hotel you? Because these people are, well, first of all, people going to our website, there are only familiar with our brand and amino be on our email list. So they are, they know who we are and then people who are the look-alike of our email list. There's similar to people on our email list. So these people are to some extent and look like me now, but they may not know our brand, but they're very similar to people that we have on the email list. So number one is don't these people are likely to convert into our email leads. Number two is the engaged fans on Facebook and Instagram. These are, by the way, these are custom audiences and look-a-like audiences that you can create inside Facebook ads manager. And then the third one is, we want to target anyone in the United States, which is 18 and above. Interesting what, what we do is so if you have the budget, you can run all sort of introduced to your four campaigns by building the different assets in parallel. Or in some cases, with some of our clients, there's not a lot of budget. So we do these in series. So we might do 1 first and then see you look at the results. And then when you feel like we need to expand, we need to scale. You might add two and then the three is the cold audio. So these people have no idea who you are. To N1 is like a warm and hot audience. We are strategy is that we're going to target the warm and the hot audience first, and then we're gonna move into the cold audience, right? So, yes, in some cases we may have three access running in parallel. In another case it may have one and the other one at a time. Alright, so what are the visuals we're going to use? So in this campaign, you know, you can use obviously images, videos, whatever you want in this campaign that I'm gonna show you in a second, we're using dynamic creative. So dynamic creative is a feature inside Facebook ads, ads manager that you can use to AB test different images and also video. So basically instead of you doing the AB testing, Facebook can do AB testing. So you can upload like four or five images and then let Facebook show the right image, the right text to the right person. Right, so what's the copy and the hook of the ad? We're giving a free ebook. That's the that's the angle to reusing the testimonials. So this is where you want to think about, you know, what's the offer? What are you telling people? Hey, you know, maybe Is it like hey, click and save 20% off or enter to win something. So whatever you angle or hook AS this is where that goes. Are we testing anything? So obviously, you know, for this campaign with dynamic creative ads or testing, what's the budget? Budget is $10 per day for this campaign. And then also in the notes, ad copies of this and I like to sometime you can also use this sheet to come up with a different cognitive bia ad copy 1-2-3. Or you can write all of these down here, but this is just to show you guys. So this is the sheet. I will not create any Facebook ad campaign without filling out this sheet. That's the secret of my success with Facebook ad because when you go through this exercise, you can create a sheet, you can download this. You can also make this on your own, or you can do this on pen and paper. It's very simple, but I think is when you go through this exercise, the things you are able to connect the dots you really know it's not about just create the ad and then pray and hope and hopefully it work because we all know that never works right? Now. We looked at the strategies. So I'm going to now jump into the Ads Manager and show you the actual campaign that's running solar me just filter email sub. So here is the email sub campaign. It's active, it's running. And in the time period that I've selected, we had 244 email leads and we spent $1.35 per lead. Great. Now let me show you how this campaign is set up so you can see behind the scene of what we're going to see every single day. Obviously the name, it's just whatever you want to name your campaign, but do name your campaign. So in future, when you go back, you know what, that can't be an iterator. You remember, you remember it's a objective, is they can merge and objective. We're now using campaign budget optimization for this. So that's the, those are the settings for the campaign. Now let's go to the ad set. So right now we are targeting, so we did target the warm audience in the beginning. This ad set that's active right now we're targeting all the US. Actually let me go back and show you. And the other campaign. So for example, this campaign is not running right now. But if I go inside that you'll be able to see that we did targeted. So here we were targeting hot and warm audience. So if I scroll down, you'll see a ego. So we were targeting traffic to our website and people who are engaged with our Facebook paid people who are engaged with our Instagram page. And also we are excluding, so obviously people who are already on your email list, you will exclude those because you don't want to, you already have that email. So let me go back. So let's go back to the campaign I wanted to show you. Let's click on the edit and we're gonna go to the ad set. So yes, we have, going back to our strategy. We did test one and twos, and now at this stage we are working on expanding or scaling. And we're going to, to people all over the united. And by the way, here's another thing. Facebook ad, his book EIS, so smart that, you know, back in the day a few years ago, you have to take hyper targeted. You have to like pinpoint TO facebook exactly now, based on your landing page, based on the language, based on your tax, based on the visual D, are able to find the right person for you add to that is why sometimes we like to just kinda, you know, target very broad. These are the different things you can obviously test, AB test and see what works best for you. Alright, not in this campaign, let's call down. So obviously our conversion event is that email lead, that's a custom conversion we already have set up in this Add Account, so email lead, so we want Facebook to optimize for this conversion event, which is when people go to the thank you page. We do have dynamic creative add turned on. So that's another thing. Provide individual assets like images and headlines, and then Facebook will optimize it for you. Budget is $10 per day. I'm going to scroll down. No ad scheduling. In. Here you go. This is very, very important inside the custom audience. We are excluding the existing email list and also people who are landing on the Thank you page. That's very important because follow your lead generation campaigns, you do not want to show this to people who are already on your email list, right? And let's go down the United States. And this is our targeting that set automatic placement. It's optimized for conversion because that's what you want and conversion window is 70. That's a default. We'd like to kind of use that. Scroll down and then I'm gonna go back to everything else. We just gotta leave it blank and conversion window there, different kinda like activities there. But I like to kind of leave it blank. I think if you're selling a product with the when people get familiar with the product and when they make a decision if that time is long, you can kinda play with this. I like to just kinda go with the default. Now let's go to the, add, the actual ad. So we looked at the campaign and we looked at the ad set. Now we're gonna look at the actual ad. So here's a name of the app. We can do whatever you want. So make sure you have the right fiscal period and Instagram at selected. Now, this is where the magic is because I have dynamic, creative selected air, the ad set level look. So in the media section I have four images. Look at that. So I have 1234 images. And by the way here are different images that we, they're pretty simple, nothing like complicated image one, image two. And what I like to do is, you know, my strategy is just told people don't keep it simple. I guess that's what I want to say. So we're giving away a free ebook. Here's the cover of the book and also the personal brand, right? The entrepreneur or coach and consultant, we're showing the personal brand on the image. So it's very, very simple and effective and works for us. You don't need to complicate anything when it comes to visual, right? So look at this. Let's go back. So we added four images. And then here is, these are the primary text. So here's our text number one. Obviously we're sharing, giving people the link to the landing page and also sharing a testimonial. Here is another radiation that the primary text number two here is a third variation and then the fourth variation. So we're using for images and we're also using four different a call to actions, right? And then we are using the headline is get the free ebook or download your copy and disappears right here. Look at that. So we're using two different variations of headlines. And if I scroll down the URL listed steam, so you are going to be. The lending period. So there's only one URL that we want to send traffic to. Display link is option you can add if you want to, an auto call to action where we're testing different things to learn more and download more or like, you know, some of those. Let's go down and then Facebook pixel, and that's it. So once you're happy with everything, obviously just hit the Publish and the ad campaign would go to Facebook for the approval process. So this is how the actual campaign. So we looked at the strategy document and then number two, we looked at how one actual campaign for one of our accounts is running. The same sort of strategy that we discussed earlier. Now, let me quickly walk you through the process of, let's say you wanted to create a lead generation campaign for your south, right? So how would you go from 0 to the end process, right? So now let's do it. So once you log into Ads Manager and now we're gonna click on the create ad, that's step number one. And then it's a three-step process. You know, you're going to work on campaign first and then the ad set and then the actual ad campaign addToSet and yet I in the campaign. So based on our strategy document, we are gonna go for conversion. So that's the objective we're going to select. And let's scroll down. We're not doing an AB testing. And also, let's turn off the campaign budget optimization for now. Campaign budget optimization basically means you can set the budget at the campaign level, or if you turn it off, that means you can set the budget at the ad set level at some point in future. Adiabatically heads up. Right now, you can turn it on and off. Facebook has said that at some point in the future, they're going to make the campaign budget optimization on by default. So just FYI, actually, let's leave it on. That's fine. But in this case the difference is well, first of all, let me I'm just gonna see email leads can test campaign, right? And then what's my daily budget, let's say ten campaign, but the tragedy lost cost, that works. And then it continue. And now we are at the ad set level. So let's say we were going to re-target our website visitors, right? I'm just based on a strategy. We have several different options and I'm going to just pick for this campaign. Let's re-target our website visitors, right? Let's go back. So conversions, what's the, how do you want to optimize the ad? So obviously you want to optimize the destination is a website first of all. And then optimization we want to optimize for conversion. So select that and also what's the conversion event? So this is coming from the custom conversion. So if you, if I can delete it and look at this, so I have active, one custom conversion, active and which has basically said too, we're detecting people who are landing on the thank you page after they have entered the email to get the ebook. So I'm gonna select that. So this is where you enable your dynamic creative. And by the way, it's totally up to you. I love using dynamic creative because you're able to AB test. And some people want to create, instead of being dynamic creative, they create one dad would let say, one image and then create another air with another image. So it's totally up to you how you want to AB test. But let me actually kinda show you just turn on the dynamic creative. That's fine. For the purpose of this demo, we'll create dynamic creative. Alright, now, let's do the custom audience so we want to target our website visitors. So here is the website that we want to, we want to target the visitors to that website. And also do Make sure since it's their lead generation campaign, we are going to exclude everyone Who's on our email list right now. That makes sense, right? And, and also, you can also, for example, if I click here, we have also created the Instagram engaged audience, people who are engaged on our Instagram, and also people who have engaged on our Facebook. So if you want, I can, if I want, I can select that as well. So it really depends on what I'm doing here is actually determined by what you put on the strategy sheet. So you know why. So you see how by the strategy she doing that for us is super important because I'm not randomly targeting people. I'm going by the strategy, the plan that we created, right? Let's go back. So let's go with this customer list and then also make sure you have the right, your location, your city-state. You can also target by different cities, by different zip codes. Let's go keep going. The age range is fine. We're not going to add any any interest rate because we're retiring people who are on our website. This eye looks good sometime you do want to pay attention here too, because if it's, the audience is too narrow or too broad, you wanna make the adjustments by adding more parameters to it. Now, if you want, you can save this audience for the future. Use automatic placements. That's fine. Which means we're going to run this ad on Facebook, Instagram, and other lake placements. Or you can select your start and end date if you want. And also you can select the air Ted spending limits. If you are planning on, you know, the min and max. I, let's go to the Add section now. And then I add, I'm just going to test e-mail lead. And then it automatically detected the Facebook page and instigate with now you can just kinda dropped down and make sure you do have, especially if you work with different clients, make sure you have the right page because sometimes you made a mistake off running ads, but there was showing up on another client. They claim bees A's ad was showing up on client B's pages. Hoped. So that good. Let's go down. And if you want to kind of take the tour, you can do that for especially dynamic created. You can take the tour. But I'll kinda quickly show you. So in the media sector you get add up to ten images. So if I go to media and the good thing is about dynamic creative, you can add multiple images or multiple video. So imagine, you know, I think when you will be really, really powerful if you create like a four or five videos, really short 30 seconds or one minute videos. And then you can upload those to your Facebook ad that could be very powerful. I'm gonna go to add images for the purpose of this. And I may already have added the sum of these here, so we'll just kinda select something from here. Yeah, so I already have applauded. For example, this is this 234. Continue. So I could do up to ten, but I'm just gonna go with for right now. And then so that's the images noticed, the texts and links. This is where, you know, you can start differently primary texts. I'm gonna go back here and let's copy this text. So this is my primary text number one, it's totally up to you. You can add up to five variation, so you can add another variation. And in this case I'm just gonna say, it's saying it's the same. So populists, macaque, say, download free e-book that you got. So you can make your slight variations or just depending on what you want to test. And then you can add up to five. And what's the, you know, the next is, you can also add multiple headlines. And again, a totally up to you, you option are between one to five. Just going to say get the free book and add another option. Three, but for you, you can add descriptions if you want. At optional, what's the website URL? So let's copy that. Let's bring it here. And we're almost done with our ad. And you go Now it's gonna show everything here. You can also, if you want to add the display URL, you can add like a short URL for display, alter different call to, and that's another cool thing. You can also add different radius. For example, learn more. You can add different. Let's say there's a download option. There might be another one. So there's like multiple depending on contact hours. So it just depends on what's relevant to what you're offering. Let's call down tracking material pixel is on. Everything looks good and that's a, that's how you create your own. I do want to share one more thing. When you click on this either right here, you're able to see your ads are like different. So right now we're looking at the ad on Facebook newsfeed. I can also click on desktop and then see how my ad will look like on the desktop. If you want to see because we add, we created multiple variations because of the dynamic creative. If you wanna see more variations, I'll click on that. And now this is where you can mix and match. So you can select one of your text, you can select one of your images, you can select one of your headlines. You can select call to action. And just kind of see how that will look like to your target audience when they see the ad. Alright, so once you are happy with everything, I do like to do is just kind of click on the review and make sure everything is filled out based on how I actually wanted to fill it out because sometime you can make mistakes. I'm doing this. Once you are happy with everything, hit Confirm and you add will go to the Facebook for the approval process. So this is how you create the Facebook lead generation campaigns. The campaigns, so you can generate email leads for your business. And again, a quick reminder, make sure you do create a strategy before creating the actual ad. If you want to use my format, great. If you want to come up with your own format, that's fine as well, but do create some sort of strategy and a plan before you actually create the ad. Thank you so much for watching. I'll see you in the next video. Bye.
8. Facebook Ads to get sales: Now let's talk about how can you use Facebook ads to sell your events? How can you make sales? And this could be your online events, in person event or maybe online webinars. And we're going to see three things in this video. One, we'll look at the exact strategy that I have used for me and also my clients to, we will look at the actual campaign to kinda like a case study and we'll show you the exact numbers behind the scene. And three, I'll take you step-by-step through the process of creation of an ad campaign for you. So you can set up a campaign to sell your tickets or your events. Alright, now, let's jump into this. So first of all, I'm going to go to the strategy sheet. So here is the strategy sheet. Me resize tests. So now we're looking at the event sale strategies. How do we do Facebook ads to sell different tickets? So let's go through this quickly. So first of all, what's the goal? We want to sell tickets? And this is like $500 event. What's the Facebook ad objective we're going to use. We are going to use Facebook convergence because we want people to convert. We want people to land on that page and then enter the information, pay using their credit card or PayPal, and then go to the thank you page. So here is the URL where we are going to make the sale, the landing page and let me show you. So it's a simple landing page there is for personal brand online, entrepreneurs, coaches, and consultants. The number one thing I will tell you, you in action. And what I mean by that is on your landing pages and on your Facebook, add images or videos you want to show. If you do coaching and consulting, show you in action because that's how people, when new, people who have not been to your audience or they have not purchase anything from you. They see you in action. It kinda gives them, put them closer to buying that ticket, that sale. Alright, so here's the landing page. Obviously the personal brand in action, very, very powerful and use a lot of testimonials videos from your previous events. This is the simple, but there is a good amount of information. Tell people where is the location of the event a then auto What a day and also different, what is the events are feasible? This is three-day and different parts and we talk about the part one, part two, part three. So give them all the detail. And then if we scroll down, we're going to see money-back guarantee if there is one, and then there are two options for people that can do journal ticket or VIP ticket. And again, you know, what's the difference be explained? All of that. And they can the investment is $500 for the general and then VIP is the $700. There is. If I scroll back up, I think I skipped it. My favorite section is the use of testimonials. So there you go. So there are use as many testimonials as you can because that kinda gives social group. So this is the landing page to this event is the ultimate speaker event and the ticket is like $500. And then the thank you page is for this is looks like this very simple. When people buy their ticket, the land here we show them what the date is, the location. And also like, here's another thing for personal bread on your Thank you page, do not just use an image. Create a simple video, and just tell people, Hey, thank you for buying this and we're looking forward to, and here's what we're going to cover. So get people excited given us paid you. So you want to get them excited about the upcoming event and that other details about the everyone you can put all of that doing just for the sales that thank you page. After this, I like to put night, keep it simple in the sense that I want more information on it. I wonder people want you to tell people that you're, first, you're grateful that they purchase. And then two, What's coming up next and also give them more details. And then, yes, we do have Facebook pixel installed. I can see that with my facebook pixel helper extension on both the landing page and the thank you bit. Alright, let's go back. And we are going to use custom conversion of the thank you page because we want people want Facebook to optimize ads so people can convert on the Thank You Page. Who's the target audience? Again, you know, I always say they spent a lot of time on this and here's a big mistake a lot of people make that I've seen coaches, consultant on and entrepreneurs. They are trying to sell something that Facebook ads and they target cold audience. If you step back, if people don't know you, people don't like you don't trust you. Very unlikely that we're going to spend the $500 or $1000 coaching and consulting or online webinar reduce. So you want to be careful about your target audience. Do you have any questions if you want to brainstorm, if you need my hub, let me know. I'm happy to kind of look at what you have and then give you some suggestions. But here's the target audience we came up with this campaign. We're going to target the look-alike of Ebola. So that was one option. The other option is we want to target there a couple of websites that this personal brand hair. So we wanna target those website visitors because people are going to the website and they're not purchasing the events, they're familiar with us right there, just haven't made the decision to purchase it. So if we show them the ad discovered the retargeting, they are more likely to buy the ticket. And it ought to engage fans on Facebook and Instagram and also retargeted videos you used or that leading up to your events produce on videos. And then you can capture people who watching me 50%, 60, 70% percent of your videos. And you can re-target them and tell them to go buy the ticket. Visual to we are going to use for this game campaign dynamic creative. So this is where we're going to give Facebook multiple images and let Facebook optimize for us. Or you can also do with images, videos, copy and hook. So what's the angle? The angle we're using here? So this personal brand, he does this event twice a year. So this was a huge success last year. So we're kinda like piggybacking on that. So we're just kinda our tone or copy your hook is heap ever back. It was a huge success last year. If you missed it, now's your chance. That's kinda like our angle AB testing. So we're doing dynamic creative. So that's gonna be our AB testing. The budget of which I believe is a little bit higher for this campaign. It was actually a 30-day per, $1000 per day. And then here's the ad copy. So obviously you can kind of come up with your own copy boy, here's their format and you can download their stats for you to use the strategy template. And also I'll give you the email leads template and events sales strategy template. So you'll have all of their so feel free to use it but modify it based on your context, your situation, your products, your event. But I'd like to sort of, for example, let's look at the copy real quick. So register today for the event and then date of the event and give people the URL. I'd like to use testimonials or amusingly three testimonials and make a short form of those testimonials because when people are looking at it and they're like, Oh, Jim had really good experience or Rabi saying nice things or francis, It seemed like really good thing about this event. Let me go check it out and then obviously, you know, give me a call to action, the link to your landing page and then talking about exactly when that event there. So that's the kinda, I'll leave this copy, is it as a template for you? But do kinda like in a play with somebody you want to use the, the testimonials. You can use emojis. You can use different angles. You can use the details of the events, what are the topics covered? So there's multiple ways of coming up with different your copy. Let's go back. So now I'm in the Ads Manager now we looked at the strategy. Now I want to show you the actual campaign. So this is the raw data, this is the actual head count. So these campaigns are opposed because the event, this is way past the event. And then the campaigns are paused right now they're not actually running, but you can see they are running and we had all the data we spent, money was spent, $500 spent. And then he had different campaigns can merge in campaigns and some other ones for this event. And I'll let me show you the behind the scene of everything. So we're going to look at these two campaigns right here. This was the event, so this was the dynamic creative. We were testing images and this was the dynamic really we were testing video. Now look at this. So we had seven sales and we spent $30 per sale. Very powerful. So if you step back, so we paid $30 and he made $500. So that's an insane ROI. But here's another thing. This is the upfront. When people go to this event, this spent a lot more money. So we're, the lifetime value of the customer for this personal brand is client is a lot. It's like $20 thousand or $50 thousand because he saw those type of packages, consulting packages, it during the event. But point to note, we spent $30 and then for every $30 we spent, we're making a $500 back from that ticket. And then his other interesting thing is it's obviously be tested with images and videos for us in this camp. This doesn't happen if I go to another ad manager, another client, it will be opposite. But in this case, images were performing outperforming the video. So that's something you always have to test and see what works best for you. All right, now let's go inside this campaign because I wanna show you how this campaign is set up. And I'm going to look at, so for example, we had a couple of ad set in there. Let's look at this ad set. So the name of the asset, that's simple. We are optimizing the conversion event is registered. Thank you page. So this is the custom conversion set up based on this thank you page because we wanted people, Facebook to optimize. So we get more people. Ps will, can find AS more people who are going to land on the thank you page after making the payment, right? Let's go back. So that's not convergent events. We have dynamic creative selected. The budget for this was $10 per day. There was n date and start date. And then who are we targeting? So we are targeting our existing email list out. So that's one other thing I forgot to add here. So not just the email list, it's also. Notice that lookalike, but also the e-mail list. I want to add it for you. Because now we want to make cell. So actually, this is a very good point. The people who are likely to purchase your events are the people you're leads, people on your email list. So don't forget that, right. Sometime I see campaigns were people to lead a skip their email lists or lookalikes or website visitor. And they're like toggling cold audience. And I'm like, you know, if the people you're leads, people who are already on your email list, they get emails from you. If they're not going to buy your tickets, then no one is going to buy a ticket, right? So, so we're targeting email list and then we have a bunch of like website pages for this. So we're retargeting traffic from those websites. There's website one, x i two, and we're excluding. So here's another important thing. Exclude people who have already landed on the Thank you page. This is we already have set up a an audience segment we are seeing are tracking people who have landed on this thank you page. So we are excluding those people because, you know, obviously, if someone already made the purchase, we don't want to show that person the act, right? And then we're location worldwide because, you know, this, this qualifies people for us. Let's scroll down manual placement or we're showing this on my Facebook. Audience insights, not on the messenger, can merge in Windows, so optimization and add delivery leave it to default convergent and then other factors. Conversion window. And what do you get charged? Now, that was the ad set. Now let's go to the actual ad. So here's the actual ad. Ad name is simple. Whenever you want an image, do make sure you have the right Facebook page and Instagram page. So don't make the mistake of what we have done in the past. That client is add we're showing on chi B, we found it real quick and within a few hours. But now here's the multiple images we are running. So because we have dynamic creative and we go back and show it to you. So we do have a dynamic creative right here. So we are select, we selected dynamic creative, which means in our ad level, we're going to upload multiple images. So here's image one, image two. And again, for all and entrepreneurs, coaches and consultants to show yourself in actions. For example, on a look, look at this. You know, he is in action, this is from his previous event, him in action, right? So the secant of different solid background. But there are two things when it comes to visuals. One, you inaction. I think those are very potent and too is if you have video testimonials, I think those can be very powerful to, alright, let's scroll down and then quickly want to show you. So here's the difference over here for primary, for main text, we have three variations. So here's the variation number one, and then the variation number two and innovation Number Three. And one of these is actually on the strategy sheet and others are like slightly different. So we can AB test it. And then also we're testing a different headline. Headline is what appears right here underneath your ad. So different headline registered today is select your option registered now. So differently copy and then description is the text that appears at the bottom when you viewed on the it's optional. It's totally up to you. Here's the landing page URL and then display it optional to. And then you can also test different like call-to-action buttons. So book now, learn more, sign up, you can test these. And then when you're happy, just click on publish and then Facebook will approve your campaign, or it will go to the approval process. Now, let me go back. So we looked at the strategy, we looked at the actual campaign that's running. You looked at the actual data. We're spending like thirty-five, thirty dollars on average, and then getting the selling tickets $500. But we also know those people when they show up at the event. We're able to solve them. Coaching and consulting different packages for like $25,000.50 thousand dollars. So the ROI is insane because the lifetime value of customers for this personal brand is huge. Alright, now, let's go back and now the third step, I'm going to quickly walk you through the step by step process of creating a similar campaign. So how would you do it yourself? Let's go back. So obviously when you log into your ads manager, we're gonna click on Create. And here's the quick thing on it mentioned by the time you're watching this video, here's something really cool. Facebook, Instagram, all of these platforms did keep changing these interfaces very offered. So by the time you're watching this video, if some of these interface, if it looks different than from what you've seen the video and what you are seeing on the actual ad manager, do not panic, drop me a message and me or send me a comment or let me know and I'll be able to kinda help because they do the Curie, the tactics and the strategy is always, it's everything, it's always gonna stay the same. But I know Facebook has in the past they have optimize or cheese or look and feel of their ads manager. So just FYI. You see, if you log in there and you see things that are different, the buttons are at different places. Let me know. I will be able to help you find out or locate right now step number one in our campaign. So t-shirt process campaign but ads and then add ed set and then be ads. So inside campaign, I am going to click on conversions because obviously it's a converging campaign. We wanna sell stuff, right? And then I'm just gonna say, say test, everyone sales. I'm going to have the eNB test of an alto campaign budget optimization is off. When campaign budget optimization off, you can set the budget at the, at Tet lava. Let's call it continue. Now we are at the top level, so this is where you can name your, just gonna see retargeting for the purpose of this campaign. Email list plus website, right? Destination is website. We're sending traffic to the website optimization. We want conversions. And then what's the pixel is there? And then also the conversion events are make sure you select the right event from here if you have multiple. So for example, we are there multiple campaigns running, but the right one for this is actually let me scroll down a little bit. Is right here. So. Right here, the thank you page, which is the registration. And people land on the Thank you page. The registration happened and the way we set these up, it's by setting up custom convergent inside Facebook ads manager. If you have any question and those do let me know I can help you there other videos I have about in detail about the custom convergent. But if you run into any questions, let me know. Alright, so after that, we're going to skip that. So do turn on. So if you're planning on using dynamic creative, this is where you turn it on. Sometimes some clients the, or sometime you do not want to do the dynamic creative. So in that case, you can have one adds one image than another ad. You can duplicate that ad and then a third ad. So you can also do it like that. For this, let's actually turn this on. And then this message is gonna say reassure. Lets say Yes, it's on now. And then this is where you add the custom audience, right? So we want to add email list. And also we want to add the Website and this personal brand has to websites. So let's select both of them. There you go. And don't forget a lot of time people forget those. Don't forget to exclude people who are already going to your thank you page because if they already bought the ticket, we do not want to show them the ads again, this custom audiences, how do you build? Discuss ammonia. So, so I have separate videos on that. How do you create custom audiences? You based on your email list and based on different like URLs on your website. So go watch that video or if you have any questions, let me know. Let's scroll down. So people living in this location. So obviously we're kinda like retargeting. We were targeting here. So this is sort of less important here. But you can kinda make sure if you're targeting a city or if you're not retargeting, if it's not a retargeting Gad and even targeting by different interests. So you do want to make sure you select the right location and then also the age range. So since we have the warm audience selected, I'm gonna skip this. You can save this audience and use it and feature. Let's do automatic placements. Daily budget for this campaign, $10 per day. You can also select the start and end date if you want. And now we are done. Let's go continue to the ad. So this is where the fun happens. And I'm gonna show you some things. For example, in preparation for this campaign, we did actually take to, for example, look at all of these images. So again, you know, going back to what I was saying earlier, you in action. So before you create your Facebook ad campaign, make sure you get all of your visuals, your ready. So you get upload these and allow for Facebook ads or personal brands and online entrepreneurs, coaches and consultants, you inactions and testimony. Those are my favorite, kinda like the type of visuals to use. So make sure you have the right Facebook paid and Instagram selected. And we are, we already have dynamic creative selector. You can take the tour if you want. And now you're gonna click on this and add images. And this is where you can add multiple images, 1245 up to ten. I'm gonna quickly, I think I'm going to add one to, let's just add two for the purpose of this demo. And now we have two and then now let section is text and links. So this is where you add your primary texts. Let's go back here. And I'm gonna copy this text right here. So that's option number one. And you can create like more variations here. I'll just kinda do a slight. I'll just move this line. 30 ego. You are able to, I believe some time if you want to use different emojis, you can do that as well. And then you headline, I'm just gonna say registered today and then another option, register now, you could add more details if you want. But for the purpose of this demo, I just want to show you there are multiple options. There are different options of adding. You can add up to five, so you can add primary text up to five. You can add have lined up to five alternative description, you can add up to five. What's the website URL? Let's go get that. Here you go. And now it's going to start showing me yet. So cool. Also, different call to action. You can, since we, the reason we were able to select multiple, because we selected dynamic creative, right, that's very important. So there are multiple here I'm gonna admit sign-ups a lot. There you go. So learn more signups, register whatever is relevant to your ad campaign. And then once you are happy, make sure you review everything and then hit confirm and it will go to Facebook for the poor process. Now, if you want to see how those different, because you select the different variations. If you wanna see how dots variation look like, click here, view more variations. And then you can kinda see based on different, you can select different texts, different images, different headlines and call to actions, and then see how your actual like the campaign or the app will look like in, looks like based on what I have selected. 20 poor variation, that's very powerful. So that's how powerful Facebook is because they're able to test 24 different variations. In older days, if you wanted to test those combination, you had to create different ads and was manual process. But now Facebook is doing the work for you. I know. Again, a quick reminder, if anything looks different inside Facebook ads manager, the buttons are moved, interface is different. Let me know because they are, Who knows? I'm going to launch this video today and they may change everything tomorrow. You never know that, right? But the concept that tui, the process, the strategy, it will always stay the same. Thank you so much for watching this video was about how to use Facebook ads to sell your event. Sal you're quoting maybe packages and you in-person and online events or conferences or webinars. This is the strategy that we use and don't forget, the first step is always, you want to create the strategy first. Spend as much time as possible, something we spent like ten times more time because the accretion of Facebook ad, once we have everything, it only takes like five minutes, maybe ten minutes to create the actual ad. That's very quick, but the strategy can take us weeks or sometimes even days are doing the research and doing the different things. Thank you so much for watching this video. I will see you in the next one by.
9. Facebook Brand Awareness using page like ads: Hey, welcome back. In this video we're gonna talk about brand awareness on Facebook using Facebook ads. So in other words, what I mean is how to use Facebook ads to build your brand both audience and grow your followers on Facebook page and it's very easy. All you have to do it use Facebook page like ads, and I'll show you the step-by-step process in this video today. Now, one thing I wanna point out is not everyone wants to do brand awareness, which is fine. A lot of our clients are my clients when they come to me and they want to do lead generation or sell their ticket or webinars. And that's all they want to focus on to wanna do direct response marketing and not build their whole overall brand on Facebook, which is fine. But I still wanted to cover this video because you may have for your business, or maybe you're working with different clients and they want to build their brand. And actually, you know, one thing I'll point out is for people who have done a good job of building their brand and also engaging with them. They lead generation and sales become very easy because you already have a group of people that know like and trust you, but people who do not have a good brand on social media, on our, let's see, on Facebook, these struggles or their cost per lead or cost per se. Hi, Alright, now let's jump into it. And obviously the first step is to look at that blank sheet, the Facebook ad tragedy sheet, and fold this out for this campaign before you create any ad campaign and Facebook. And especially the Who do you want to target? And my favorite thing is, you can target the fans of your competition. You can target, basically think of where do your target audience hangout? And that's where you want to show your ads. Maybe the different publication, they are different newspapers. They're different, like bloggers they read. So make a list of everything and then fill out the sheet before you create the ad campaign. And I have done that for the email leads and the sales, different strategies or sale ads. Let's jump into the brand awareness or page like ads are. Now. The second thing I wanna show you. So first, we talked about the importance of creating the strategy document. So make sure you fill that out before you create the end number two, I want to show you the actual campaign that's running. So your seat, you see the actual holiday campaign looks like. So here we go. Here's the campaign, the brand awareness or Facebook page like campaign that's running. And then we're running it at $10 per day. And in last couple of weeks we got a 167 page likes are that's a result because that tells you the objective of this campaign was to get more likes on the page. And then also per, per piece, like we're paying 67 sets now, is that good or bad? So that's going to be different for every single person, every single bread, every single page on Facebook, every business is different. The lifetime value of the customer, the value of the lead, and also the value of the fan. So you have to kind of take that and count. And this campaign would targeting fans super targeted inside the United States. So that's why the cost is high. Sometimes are the entrepreneurs that I'm working with, the coaches and consultants, their brands are like global. So a feed do that global Ads and these page my likes could be in make sense literally. So it really depends. If someone says, hey, my page, my life is. $0.50 or $0.05 or one set. It doesn't mean anything basically because some people generate fans or leads at higher costs, but it's still profitable for our business. And some other people degenerate for like pennies and it doesn't do anything for the business, so it really depends on every single business. All right, now, let's go inside the star campaign and I'm going to show you how the behind the scene actual data, this is running right now. So the campaign name, and we do this. This is a CBO, which mean campaign budget optimizations. We have turned it on, which mean we set a budget at the campaign level. And again, you'd objectivist page likes daily budget is 10, $10. So now I'm going to go inside this right here. Actually, I believe this is off. We have this ads running by fans of competitors. Let me show you that at, so there are three different ad sets inside that. So let me show you what I mean. So for example, when I go inside, so I selected that campaign and look inside there three ad sets that are running so by industry, fans of competitors and then hot 30 audience. So let's look inside the competition. And then obviously this is for an online brand and online Speaker. So our goal is if you look scroll down, we are targeting people in the United States. This is the age changed. But look at this. A, we are targeting other speakers because people who work with Brendan Grant Carl, don't lose House, set Garden and all these like big personal brands. They are also our audience. We want to attract them. So very simple targeting for brand awareness adds. And then we have excluded people, exclude people who already like your page because you don't want to show you add to people who already are in your audience, right? Automatic placements. And optimization is four page likes. Alright, so that's it. Now let's go to the, add, the actual. And I like to tell probably by now, for personal brands, online entrepreneurs, coaches and consultants show you in action that or, or news the testimonials, good, that's something people, if I'm building my personal brand, people have to show my personality. I had to put myself out there to attract people to, to generate leads and sales right? Now let's go back. Name is add one Facebook page, you have selected that. And then image is very simple. If you see here, all we're seeing in the image is the image of the person that personal brand, and also speaking, is the most effective way, efficient way to get customers taxes. So we're kinda like making a statement that most people will agree to. Some people may disagree, but most people will agree to. And then our primary text is very simple as well speaking is the most single, is the single most efficient way to get customers or repeating what's on here. And then simple like us to learn more. So what I'd like to do is in the primary texts, give them a, give people a reason to. Why should they like you? Sometimes we do it for. That's a furniture store. We might say something like, you know, brand new furniture and free delivery. Like us to learn more so that way, you know, they want to learn more about the free delivery or something like that. Or we might say buy, want to buy one, get one free offer for limited time. Like us to learn more. So good people like a hook or a reason to, to become a fan or to like your page. All right, that's it. It's super, super simple. These ads are very simple to setup. The brand awareness adds or page like ads. Now, let's go back and I'm going to, because I might need this. Now the next step is let's create this ad from scratch from 0. Let's say you want to create it for you or for your clients, how would you do that? So again, the starting point is we're going to hit on that green, green, green Create button. I can't say green to the it's a three-step process with our ad campaigns. Step number one campaign Number two is the actor and the number three is the actual ad. So three-step process. And again, you know, if your interface looks different than this, because by the time you're watching this video, Facebook may have made some changes. Do not panic, reach out to me, leave me a comment or send me a message. And we can figure this out because they're, they're very notorious about tending this interface. Alright, the first thing, so in the, what's the objective? And you see there's no objective that says page likes, right? It used to be back in the day, but now it's kind of hidden insight engagement. So we're gonna click on engagement. And then if you scroll down, it's gonna give you a couple of options. So post engagement, this means if you want a more engagement on your page, post or page like so I'm gonna select on page likes. And let's just say test page likes. And then you can turn if you want, you can turn on the campaign, but an optimization. Let's hit continue. And in the ad set. So I'm going to say, so let's start with parents of our competitors. Phase mixture. You have the right Facebook page selected, especially if you made it a lot of different Facebook pages. We're not going to select for this any custom audience here. You can select custom audience because sometime you can say, I want to target people who are in my email list or people who go to my website, but I'm not like my page. So that could be very, very effective campaign for the purpose of this demo, let's go, I'm gonna go inside the location and you know, you can go countrywide city wise, it just depends on where is your audience. So for example, for this brand, audiences all over the United States, and also we want to attract people of the whole each range. That's fine. Now in the detailed targeting, let's start putting some speakers. So, and the good thing is rotate input one. And if I look under suggestion, I have so many other options. So that's something I really love about. Facebook's detailed targeting or the Ads Manager that you input and doesn't matter, you can input anything in there like if input and fitness or fashion, it will give you tons of like irrelevant suggestion. So that's very, very cool and also do look at here. So it's giving you what's your potential reach right now. And by the way, this is not, your actual reach is going to differ from this. This is just based on the selection. What's the potential? Here's the daily results estimated, and this depends on the budget. If you lower the budget, these numbers are going to go low. Alright, so now it automatically excluded people who like our Facebook page, Good. And it also automate. I usually leave automatic placement on sometime people wanna test, AB test. So maybe if one campaign you can have, you know, Facebook mobile in other campaign you can have Facebook desktop. From my experience, I like to kinda leave it automatic and let Facebook optimize it for me. Daily budget AS much go to $10 per day. You can set the start and end date. Everything else is default. Let's continue. And then what's the Add name so you can make sure you have the right paid, selected. And I heard as a cool thing from here to you can add the media. You can add. I believe it automatically selected your cover image, but you can edit and change the image. You can also turn this into a video. Facebook has these really, really cool tools. You can create like short animation videos by using their internal tools. What I'm gonna do is actually less stroll with this one. Actually this has a lot of texts or C right here, the image that they have selected Facebook is saying, you add, reach me, maybe slightly lower because there's too much text on the image. So then they will probably still approve the ad, but your reach is going to be low. Alright, so what I'm gonna do is let's click on edit image. And I'm going to say change image. And now I have different options. So these are all the images that I already have uploaded to this account. And I can also upload from my computer if I want to. Let's actually pick something from here. So you have multiple, you can design your images in programs like Canvas, snap are a lot of different tools. And then bring those, upload those from your computer. I'm actually gonna go with the simple one right here, and let's hit Continue. There you go. And also now the next step is the text. So I like to keep it very simple. Speaking is the most efficient way to get customers or something like a reason for people to. So when I read this, it tells me, hey, if I want to build a phone or learn how to be a public speaker, if I wanna build my speaking business, I should go like this page. That's the, that's the field, that's a message I want to give to people with the primary text. Let's scroll down and that's it. So once you're done with everything, make sure you review everything that you input, your campaign name, your settings for the ad, set, your settings for the ad. And once you are ready, it can form, and your ad would go to the Facebooks team for the approval. Q. Now, one thing I'll quickly kinda point out again is the brand awareness. Not everyone wants to do it because some people do think that he brand getting pitch, spending money on Facebook page like it just waste off budget. So I don't completely agree with that, but it also depends on your context or sometime your if your goal is. And we want to generate, we want to sell tickets to an event and it's in like three months, then absolutely don't spend maybe time on building the, you know, the pH light. Just run the director smarts adds to sell the tickets. It makes sense. But if your goal is to, hey, I wanna build my personal brand. Like my goal is to build my personal brand and be known for the topics that I want to be known for. The, in that case, it makes sense for me to spend some budget on building my brand, building my audience, but with the right type of people on Facebook. Thank you so much for tuning in. I'll see you in the next video. Bye.
10. Facebook video view ads: All right, so in this video we're gonna talk about Facebook video you add. And before I jump into the Ads Manager and show you how to create the ad, which is very easy. We all know that video has become an very important relationship-building to, especially if you are a personal brand, online college consultant or entrepreneur, and you want to build your personal brand video is one of the best tools you have available for you. Now it's interesting when you use VideoView ads on Facebook. So not only you are able to build your brand and also build engagement with people in that know like and trust factor because it's really amazing when you see someone on the video versus just reading their blogs or looking at their images, right? It's a totally different feeling. But also what's very powerful is when you create video views, ads, you can show your videos to different people at the right type of audience. But you can also capture those audience in your facebook audiences and then re-target them and show them your lead generation campaigns. And also like sales campaign, that's a tactic we have used so much at our agency with all of our personal brand or online entrepreneur client. Now, let's jump into this and I'm going to show you a step-by-step process of creating a video of you ads. And again, you can use this as to build your awareness. You can use these ads to build engagement relationship with your audience. And also, you can use these ads to warm up people. Because imagine people who have watched 20%, 50, 75% percent of your videos, guess what? They're likely to take the next step. And there may be converting those into the email leads, or converting goes into sales of your event or webinars. Alright, now let's jump into this. Here I am logged into the Facebook ads manager and I'm going to create, click on the Create button. And let's start over again, three-step process, Campaign at an ad. So inside the campaign. So our objective now is going to be video views. That's what we want, right? So I'm going to select the video, your objective. But just name this campaign test video views. And then you can, if you want, you can create AB test to test different things or campaign budget optimization. I'm going to skip that for the purpose of this demo. And then you go the ad set. So who do you want to show your videos too? And there are different tactics. Again, before you hit the add mixture you do complete, have a strategy, Add an elaborate strategy. Talk about who's the right audience for this campaign. So to give you a couple of example, sometimes when I work with a, a personal brand and if have a lot of audience, there are a 100 thousand or more fans on their Facebook and that's the number. But if they have a bigger audience, Sometimes I show the videos to their fans to create more engagement with the fans. And then later on we show them ads that are for email leads or sales, right? So that's like one tactic. The other tactic is you can also use video ad and show it to, you know, cold audience. You can show it to people, fans of your competition or wherever your audience is ad, you can show your video ads to them. And this example let's actually look at, let's create a video ad and show it to our own fans. Because. You know, the organic reach on Facebook is downright, It's very little. So if we have a 100 thousand pounds on our Facebook page, maybe 23, 5% of those are like regular content in their feed. So using videos, we can reengage with them, we can warm them up. That's how or why I like to use the video view campaigns to warm up the audience. Alright, so I'm just gonna say we're gonna target our own fans. And then let's call down so a custom audience. Another tactic could be, another strategy could be you can target people who are going to a website to your email list and kind of warm up those or you may have some videos that you want to show it to them. At one example, I could think of maybe you have a new offer, a new product, and you announcing it using a video. So in that case, you can target it to people who are already on your email list. So there are multiple ways a codex. But again, this is why going back and filling out before you create the campaign, going through this strategy sheet will be a huge help to make sure you download this or you can create something of your own if you wanted to send me a message, leave it, leave a comment, I can send it to you as well. But this, when you fill out this sheet, you know exactly why you are creating this campaign. So they were using a video to make a new announcement that our target audience may be our own email list or website visitors. Sometime we're using videos to warm up the audience. Our target audience may be our own fan, so it just, it just depends. Alright. Alright, let's go back. So I'm gonna say for location United State is fine, Egypt is fine. In the detailed targeting among leave it open because I'm trying to target our own fans in United States. Or actually let's do our fans all over the world. Because we do have a for this account that I'm logged in, the audience is all over the world. So I'm just gonna click worldwide. And I leave this. And then this is where under connection is where you can people who like your page. So I'm gonna do that and let's select the page, skirt. And let's scroll down and come placements you again, you can, sometimes you may have a video that you just want to show on Instagram so you can click on the Meno placements and turn everything off. Other than Instagram, I like to go with the automatic placement and let Facebook optimize. For me, leave everything else as default, the budget. Let's change it to $10 per day. And that everything here will be default as well, and that's hit continue. So we're done with the campaign, we're done with the ad set. And then let's look at the actual ad. Now, here again, you have couple of options. You can create a video in, outside too, and then upload that video and you ads manager. Or you can use an existing video that's already on your page. And guess what what we like to do is as part of our content strategy for our client, reports regular video content on their page. And there whenever we want to run video ads, we go back and see what videos are performing really well without the ads. And then we use those videos because if those videos are performing well without the ad, they're likely to perform even better with the ads, right? So. Whatever you want to name it, identity. So make sure you have the right Facebook page and they Instagram page selected. And you have three option Create, add, existing course or markup. Markup. I've never personally use it to be honest with you, create ADD is when he went out, just create a single video or upload the video from your computer, maybe a video yet you created them in different tools. What we're gonna do in this demo, I'm going to click on Use Existing post. Can I want to show you how you can use the posts that are already on your Facebook page. So when you do that, the under creative now we can select post. And now I can select a post from my Facebook page and also connected Instagram page. So I'm gonna go to Facebook page and look at best there are subset, this is a video. This is kinda disabled because this is an image. I'm gonna click on this video and then hit Continue. Scroll down. And this is what they really are looks like for now, the setting may give me an error message saying there's too much Tech Day yoga. So that's another kinda like a pro tip. Before you select a video, Let's let me see if I can select another one too. That might be better. There you go. So I'll just select another buddy. This may be their message, maybe gone. Yeah. So when you see that message, that Facebook is saying, Hey, you have too much text so you can go back and select another video, or you can also go back and change the thumbnail. So go to your Facebook page and edit that video and teens that thumbnail and you can look at thumbnails that doesn't have a lot of texts. So that's like a, something you can do. Alright, so let's scroll down. So next thing is add call-to-action. So when you do that, so you can add a button here. So for example, let's say I want to add a button called like learn more. I can do that, but in that case, I will also have to add a URL. So when I do that, if I had an update, it's going to update the post right here, for example. That look at that. So it creates that button right here. Scroll down and that's, it's accreting VideoView ad is very, very simple. In the campaign objective, you select the video views and then add TED mitchell. You have the right audience based on the strategy. So I cannot emphasize this enough that before you create the magic lies in the strategy. So does strategy documents spent as much time, spent 90% of your time on the strategy and then 10% maybe on the, on the AC. Because when you fill out the strategy document in for every campaign in detail, exactly why you're creating a campaign. You know exactly who you're going to target, you know exactly what different things you're going to click inside the ads manner. So that's why that document is very, very helpful. And I do understand for every business it's going to be different. In the example I gave sometime we use video ads to announce a new product. So in that case, we're showing it to our target audiences, our own fans are on email lists, our own website traffic, right? Sometimes we want to use videos to warm up the audience. So that case, we may target our own pens. Sometime we were using the video views to bring new people into our brand, into our circle or insurance, or they'd be mere target fans of our competition. So it really depends on what you wanna do. And by the way, yes. If your questions, if you're stuck, leave me a comment or send me a message, and I will be more than happy to look at that and give you my insight on it now. And once you're happy with everything, make sure you review and make sure you're happy with all the settings that every everything that you input, it is good. And then after that, hit Confirm and up, your ad will go to Facebook in the approval. Q. Thank you so much for watching this video. I'm going to see in the next one.
11. Instagram Brand Awareness using Facebook Ads: Hey, welcome back. So in this video, let's talk about building your brand on Instagram, using Facebook at, in, yes, you can build your brand, your audience, you're following on Instagram using Facebook ads. And let me show you in this video. Let's jump right into this. And we're gonna log into the Facebook ads manager. And here is the Instagram account, and I'll show you how you can use Facebook ads, using the Ads Manager to drive traffic to your Instagram, to you build your brand and build your audience. Alright, so what we're gonna do is we're gonna go to Create. So we'll pretend like we're gonna create a new campaign. And then the objective. But go back here and start over. From the objective. I want distinct select traffic because I'm creating ad. When people see those ads, when the click, I want them to go to my Instagram page so they can follow me. I'd so select the traffic and let's go back here. And I'm just gonna say brand awareness on Instagram and then traffic at test their AB test of campaign budget optimizer should offer now and then hit Continue. So that's a campaign. The objective that we selected is the traffic because we want to drive traffic to our Instagram account. Now, in the ad set level, obviously you want to make sure you're targeting the right type of people, the people who are likely to. So if you're in the fitness niche, you want to target fitness people. If you're in the fashion, fashion niche, you want to target the fashion people. One of the things we'd like to do is we try to target the competition or people who have similar audience or the audience that you want. So for example, in this case, this is for a speaker and we're going to target the fans of other speakers out there. So let's select that. So I'm going to skip all of this. So it's gonna be a link. So I'm going to leave the traffic to a website. Dynamically. Kearney was off. We're gonna skip the custom audience. We're gonna go right into the location. So we're targeting United States, but do make sure you have the right location for your business. Or for example, if you're a few are only in New York or Dallas, then make sure you select those here. I'm gonna go right here and then in detailed targeting. So now I'm going to start inputting different other speakers because that's what we wanna do with this account. So once I input Tony Robbins, and when I hit suggestion, Instagram is gonna, Facebook is going to give me a lot of sedition. And all of these people. We want dear audience. So that's kind of like a quick tip. One of the, if you have no idea who the target, one of the things that you can do is target fans of your competition, your competitors, because if they have the audience and it's the same audio that you aren't, then, you know, they have already done the job of building an audience and let's go steal it. I call it. Alright, so Gary vintage, grand Kardon, Richard Brenton. All right. Let's keep going. And then we're gonna go to the placements. So this is really important because now we're building brand on Instagram. We want to run these ads on Instagram. So I'm going to, instead of automatic placement, I'm gonna select manual placement and then de-select everything. I'm just going to leave Instagram. And here's the other thing on, on Instagram. I like to create a separate campaign. One campaign, I want stories because of the format of the creative. If I want to include stories, I might use a different creative. In this case, I'm going to turn it off and just leave the Explore and an Instagram feed. So this is how you can run ads on Instagram explore page. This is how you do it. So we have Instagram feed selected and Instagram explore, and everything else is de-select. Like I said, you know, if I want Instagram story that I'm going to create another campaign or maybe duplicate this and then de-select the other one that's selected Instagram stories because I want to run those two different ways. I like to meet different placements. So let's keep going and optimized for link clicks. And our daily budget is $10 per day. We're going to continue or start the ad today, and then I'm gonna hit Continue. So we're done with the campaign, we're done with the ad set. We're targeting the fans of other competitors inside the United States. Some people like to target, like all over the world, which is fine. It just depends on where is your audience. For some of our clients, they're global brands, a global speaker. They saw their product or their books and their coaching programs in Brazil, Mexico, India, Bangladesh, everywhere. So then we select the whole world or the world wide. Or to know. I'm gonna say add Name Test, add. Now, do make sure you have the right Facebook page and especially the Instagram page selected. Instagram and Facebook are connected in this case. So make sure you have the right one selected. And then here's another kinda cool thing you can do. You can create an ad, which means, you know, you can create an image or a video and upload that to an ad and kind of create an ad by uploading an image or video. Or you can use existing pose. So this is recently I would, I like to do. So we're gonna click on existing pose and then I'm gonna click on Select post. And now we're going to, so we can go, we can select a pause and existing posts from Facebook or Instagram. So I'm gonna click on Instagram. And now here are all the recent posts that we have done on Instagram. How cool is that? So yeah, obviously, you know, you can create something really cool in Canva, Photoshop or other tools and they bring it here. But the parallel for the purpose of this demo, I'm going to go with what we already have. This is another thing. These days. The ads and the organic content, they work like hand-in-hand. So a lot of times when we work with clients, we're to use one of their existing creative, so one of their existing videos or images from your Facebook page. So here's a kind of protocol where we do. What we do is sometimes is we look at the piece of content, image or video, which has a lot of organic reach without the ad. And then we used that for the ad. So if it's already performing well without the ad, it's likely to perform even better with the ad dollars behind. So let's say I'll select a day so I'm gonna hit continue by. So this is the most important part too, because our goal with this ad is to sort of build our, our brand L. Or in other words, we want to build following, right? So we want to invite the right people on our Instagram page. So in your website URL, you want to add the link to your Instagram page. Sometime it gives that error. I have no idea why, but anyways, let's select the learn more. It might go away. Let's see. There you go. Alright, so we have the URL, that's the most important thing. Url is q your Instagram account and you have the right call to action. And now this is what people will see in their newsfeed or in their home feed on Instagram and explore feed on Instagram. And when they click on Learn More, guess what? We'll go to the Instagram page and then they will be able to follow us, right? So this is how an obviously, once you are done with everything, make sure you review it and then confirm and the ad will go to the Facebook team for the interview process. Now, one of the things I'll quickly mention a few, in my opinion, if you wanna build a brand on Instagram ads at grade, but also when people click on that, learn more and go to your profile. If you pull file is empty or not good, they're not going to follow you, right? So you won't be able to spend money, but you won't be able to build your brand and build the audience. So make sure you have really, really good content. This is a good read contents or mix up images and videos and video interviews. And also a lot of my personality. This is one of the best Instagram account out there for a speaker and our online entrepreneur. So do make sure when it comes to building your brand on Instagram. So do use Facebook ads, but at the same time, do not ignore the quality of your content and the consistency of your content on Instagram. Thank you so much for watching. I'll see you in the next video. Bye.
12. Facebook Ads Reporting : Hey, welcome back. In this video, let's talk about Facebook ad report with all these campaigns and all this data. How do you make sense of it all it's Facebook has a very powerful reporting dashboard inside. We're gonna look at that inside this video today. You can use this for yourself and also you can send this to your client, which is what we do depending on our commitment with the client, we send these reports on a weekly basis or sometime on monthly basis on it. Now let me show you how to access the Facebook ad report section. So log in to your Facebook ads manager and then we're gonna click on this, these three bars and then go and we're going to find the Add reporting. That's a section we want to go into. So let's click on that. And I want to make sure I am logged into the right account. Yes. So here are some reports that I've run previously. I can run these reports again or I can create like a brand new, new report to pull up. It doesn't matter, it's the same thing. For example, if I wanna create a brand new report, I'll just click on Create Report. And then here is all the data. Let me make sure I precisely so first of all, what's the breakdown is basically how you report is broken down into further bullet right. Notes broke it out into campaigns and then the ad set, if I take off the ad set, it's going to take that that I were to totally up to you depending on how you want to look at your data. I like to look at what campaign name. So there's a campaign name and then the data. And you can also look, you can also break it down by other placement. And I look up there so it's going to break down your report in different placement as well. So let's go back. I like to keep it simple as what? Now? Let's go into the metrics. Metrics is all the columns you're seeing. So for example, we're seeing reach and pressure frequency. And because I have selected these columns here, if I want to see, let's say clips, I'll select that and then it will be added right here. Let's resize this window again. There you go. So again, it depends on how complicated or simple you want to keep your report, but you have everything there, every metric you can think off that's trackable with Facebook ads, you can select that. So in my case, this is what I like to do. So I have delivery, obviously the active campaigns. What's the reach impression we had? What's the frequency and merely what are the results? Because that's what mostly what we care about, right? We want to see depending on how many leads we got, how many views are video views we've got how many page like, so that's what we want and also the cost per result. That's what we are. Most important things for us. Results, costs will result and also the amount spent. And then some other basic stuff. It's very easy you can play with this. You can kind of tailor this to change the format based on whatever you want. It's totally up to you. Now, here are a couple of other things you can do. Once you have everything that breakdown and metrics selected because we'd run these reports on a monthly basis, on a weekly basis for some kinds, you can save this report so I can get this report. Let's say me, I'm just going to see test report and then save. So now I'd see it in my dashboard. Next madame can come back and just change the date so I can just update the name date next month. And the might've columns and the structure and the format will stay the same. Also, couple of other things here you can share the link to this report is available to a person who has access to adequate. So let's say, and this happens a lot. Maybe your client or someone you're working with, they have access to this AD account, then you can just send them this link and they will be able to look at the data. Another option is you can download or export this report into, make a very well-known format at Excel or CSV file, formatted or the raw data. It's totally up to you. Sometime we do email reports to our client and those cases will be downloaded into exile and then send it as like an email attachment. Now, let me go back. So if I go back to the report, I do not want to see. I should say that. Oh, there you go. So I had to refresh. There's oh my god, that's crazy. I saw her looks like a Dead Sea about the report that we just created. I was going crazy. I was like, I don't know what's happening. Maybe my internet, it's kinda frozen or whatnot. But you can save these reports and then come back next month and run this again, I'm going to delete these bananas are a good, everything is working fine. For a minute. I was like, oh my god, maybe I broke the Facebook ads manager. Sorry guys. Joke society. Facebook's ad putting dashboard is very powerful. You can look at all the data. You can download it, use it for yourself or send it to different clients. If you have any questions, let me know, reach out to me. Thank you so much for watching this video. I will see you in the next one by.
13. How to target your email list on facebook : Are we now in this video I want to talk about how do you target your email list using Facebook ads. Now let's jump right into it and first let me show you all the steps involved that you need to follow to be able to target your email list. So let's go to our drawing board. And here are its two step process. But step number one, it has it has different components. All right, so how do you target your e-mail list with Facebook ads? The first step is upload your e-mail list to Facebook. So basically to upload, it used to be very easy. Any Facebook ads account, you can upload your CSV file of your existing customer, the email list. But now Facebook has recently made a change. You do need a business manager. So to upload your email list, a list of maybe your customer's e-mails or phone numbers or addresses. You do need Facebook, Facebook business manager, it's very easy and free to sign up its business dot facebook.com and just sign up and it will, it will create a free account for you. Number two is, once you upload the email list, you can create a custom audience. So basically inside Facebook's audience section, we're going to create an audience of all these e-mail, these people who are on our e-mail message. And don't worry, I'll show you everything in a second. And then once you have completed number one, step number two is then we're going to use this custom audience of our email list inside Facebook ad campaigns, and specifically inside the ad sets of the campaign. Now, let me go to the Ads Manager now. And here I am. I'm already signed into my business, start a Facebook business account and one of the AD account that I have access to. Now, how do you upload your email less? Let's check that out for us. So what you wanna do is click on the ads manager and then we're gonna go to section call audiences. This is where you build all of your custom audiences. It's going to load pretty quickly. It's just taking few seconds. I believe my internet is a super slow right now. There we go. Alright, finally, so once you are audience section, we're going to click on Create audience. And then we're gonna click on custom audience. So the definition of custom audiences connected people who already have shown interest in your business and our existing customers. Yes, right. So click on custom audience and then there are different options. So our source for customer EUS is a customer list. These are the people whose email we have. So we're gonna click on that. And now here is to prepare your list. You need at least one mean identify and what's the main identify as email, phone number. So people have firstName, lastName to things like that. Those are the main identifiers. And then you can include more identifier such as city, state, country, zip code did a bar. It just depends. Some businesses just kept your name and email. Some businesses capture all kinds of information, address, phone number, zip code, everything. So it just depends on what you have. A capture for your existing customers. You can upload all of that and let you more you upload the better. Because then Facebook is able to match those people with people who are active on Facebook and then create your custom audience. All right, now, and a couple of ways to do it. So if you have a male chimp you can import from Milton and never use that option. That's fairly recent, but check that out. The other one is download this template. So if you download that template, basically it's gotta be Excel file with all these columns and you can fill it out. And then just, you know, upload back into this area of audiences what I like to do the easiest for me, you know, I like to do things that are easy. So I'm gonna hit Next. And I'm just going to copy paste. So this is, Does your listened to customer value. So if you have, if you know the value of your customer lifetime value, you can include that. From now on, I'm gonna hit no and hit next. And this is what I wanted to show you. So basically in this section right here, you can upload the file or you can copy paste. And what I'd like to do sometimes is just go copy data from my raw file, come back here and paste it and their Facebook would match. So for example, we, I uploaded I almost five, forty, nine hundred, almost 5 thousand rows just like that. So copy-pasting is super easy for me, so that's what I like to do. And then make sure you email list your name, you give it a name, name it to something that you can easily remember in the future. Then when you are done, just hit Next. And then Facebook will start creating that audience for you. I'm gonna hit cancer because we already have that. So let me show you in this list right here, we should have email list, their ego. So here is the email list that we have to, Tony made out of 4900 people, 3100 people matched with Facebook. So Facebook was able to match, you know, that's a huge percentage. And now bats are kinda like, kinda step number one, it was, you know, making sure you have a business Facebook account, business start our business manager business or facebook.com. And then you're gonna go into the audience section and upload your email lists or your customer list, and it will create a custom audience Like there. So that was our step, number one, right here. Number two is nice, super easy. Now when I go and type ads manager, cuny campaign. And then inside the ads and I'll show you how to target this email list that we just built. So let's jump back into here and I'm gonna go back to the Ads Manager now. And then we're going to create a brand new campaign. And to be able to do that, we're going to look for that Create button right here, and it had that. And our step number one Facebook app creation is three-step process, Campaign. Set M, then the add. We're not going to go and build out the whole campaign. I have other videos that go in detail. Step-by-step process of building out your whole campaign. Here I want to show you how to target that email list that you have. So in the objective, I'm just gonna go with conversion for now just to test campaign. But basically you can target your e-mail list or anything to, to get more convergent and you know, so you already have their email list that are already customers. But sometimes companies, like maybe you have a new product, maybe another accessory for existing product, and maybe they can upsell and it makes sense for you to target your existing customers or even less. So. It just depends on the strategy or the campaign that you're creating, right? So let's go to step number two, which is the ad set. Now, what we're gonna do is we're gonna go to scroll down and we're going to look for a section called custom audiences. So this is where we are going to input that the audience that we just built the email list. And if I hit enter or click here, it's going to give me a drop down and I can see all of my lookalike audiences, all of my custom audiences in all everything together. If I scroll down, I should be able to see an email list which is right here, 3100 people. And right here in the audience size, even though Facebook says unavailable, they used to give the number here, now they don't. But we know from the audio section the, the people in that group is 3100. So I have that selected and this is how you in your ad set, you're gonna sweat the custom audio that you want to target. And this is how you can target your email lists with your ad campaign. And then you can cut a, go to everything else in the campaign. Make sure you setup your location. Sometime people want to target their customers within a certain city or within a certain country. Let's say you're a global brand and your customers are all over the world. But this campaign, you only want to target your existing customers. We'll live in United States, so you would do something like that. So selectively listen customers, and then select the country, and then move forward with your other parts of your campaign, bolding daily budget and so forth. So I'm not gonna go through the whole process. So this is how, but there are several other videos that I have on the topic of all these three steps, campaigns, ad sets, and building out the ad, whether you want to build the image or the video ad. But this is how you build a custom audience. So it's a two-step process. Let me just quick recap. First, we built a custom audience of our e-mail list or our existing customers inside facebook ads manager and specifically in the Audiences section. And once you have a custom audience created, created, their step number two was in the process of building out a brand new campaign. In the ADSR section, inside the custom audience weekend, select that and we can target people who are on our email list. You can target people who are our existing customers with new offers, whatever you want to put in front of them. One other thing I want to quickly point out, you can also exclude this list or this custom audience that you build. So let's take an example. Maybe you're treating ie, a campaign and you want to target people who are not your existing customers, or maybe it's for new customers, right? It's a new customer offer. So what you would do is inside your custom audience, instead of including, if I select something here, I'm targeting these people, the people who are on my email list. But instead of that, I can also hit exclude and then do the same thing. And here's the email is right. So when you have a custom audience built inside Facebook, you get either include it and you can also exclude it from your campaign or specifically at the level. And it really depends on the objective of your campaign. You may want to target your existing customers. Or maybe it's a campaign which is just for new customers. So you want to exclude your existing customers. So just wanted to let you know that there is an option to exclude your custom audience as well. Thank you so much for watching. If you have any questions, leave me a comment, reach out to me. I'll be more than happy to answer your questions and give you my insides. Thanks again for tuning in today. I'm going to see in the next video, bye.
14. How to Retarget Video Viewers on Facebook: Hey, welcome back. So how do you re-target video views on Facebook using Facebook ad? It's very easy. It's a two-step process and we're going to cover both of those in today's video. And let's jump right into this. Alright, so before we jump into the Facebook ad and I'll show you the step-by-step process. Here is what we're gonna do. So our goal is to re-target video views, people who are watching our videos on Facebook page. Now, the first step is a two-step process. The first step is we're going to create an audience of people who are watching our videos. So maybe people who are watching 50%, 75, 25% percent. It just depends on what you wanna do. If you're retarded people who were watched 75% or 90% of your video, maybe full buddy you, those people are really engaged. So that could be really hot audience for you. On the other hand, if you retarded people who only wise they 10% of your videos. So that's gonna be a lot of people, but those, those audience group may not be as engaged, right? So our first step is we're going to create the audience of people who are watching our video. And then our step number two is going to be, then we're gonna use number one, which is the audience indifferent ad campaigns. This is how we're retargeting people who are watching our videos. All right, now, let's jump into the Facebook ads manager. So I'm logged into my Facebook ads manager. So first step is how do we create an audience of people who are watching our videos. So for that, we're going to click on this ad manager icon and you're going to look for a section called audiences. And this is where you go to build your custom audiences, build your lookalike audiences like email lists and all kinds of good stuff. All kinds of audiences that you can use in your Facebook ad campaigns. Or it, let's make sure I have the right demo account connected or selected. I'm in several different accounts, so that's why I see a bunch of different accounts. When you log in, you may only see one. Or in our, so to create that audience, we're going to click on Create audience. And then I'm going to click on custom audience Because what we're basically doing is we're creating a custom audience. And then we are going to click on use Facebook sources and we're gonna use videos. And basically this means is if you look on the right-hand side, kid, an audience of people who want one of your videos on Facebook or Instagram, right? So let's select that. And now this is where we can select the engagement. So people who viewed three seconds of video, ten seconds, 15 seconds of your video, twenty-five percent, fifty percent. So it really depends on you, like how engaged you want this audience. So people do create multiple them recreated audience group of twenty-five percent watcher and then another one of 75% Rogers. Alright, so for this example, let's go with people who have watched at 50% of our videos. And then now we have to select what videos, right? So I'm gonna click on Choose videos. And then from here, select your, if you have a lot of Facebook pages like I do, you're going to have like a huge drop-down list. Select your right page. And then from here, you can start selecting, for example, let's say I want to select this video. Some of these are in AD, so we're not seeing any reviews yet that just launched. Let's scroll right here. So this Would you had 45 thousand views, so I want to capture that. So basically let's imagine you have hundreds of videos on your Facebook page, but you don't want to read target every single one, so you can actually hand pick the one you want to retard, and that's very powerful. I love that feature from Facebook. Here is another one and another one and another thing if you notice, So right here. So this video is running on board placement, Facebook and Instagram. So look at that. Let's continue going. And by the way, you can also select by the date. You can also select by the ranges, the date range. Let's select this video. And this video, alright. And then for now, so I have six videos selected, and here are all the videos that I have. So I'm gonna scroll down hit can forum. And then here, how many days did a Do you want? So a number of days people will remain in your audience. So 365 or 30 days. So again, it really depends on if you select 30 days. So think of these are the people who recently watched your videos, so they're probably very engaged, a and b, remember your videos, your brand name, are you as a personal brand, your logos versus a few select, let say 365, these people. Let me go back and I think 365 is the max. You can go probably, yeah. So maximum time is 365 day. So if you set 365, your audience pool might be bigger, but these people may not be as engaged. So that's just a tradeoff between two. It really depends on what you want to achieve with your campaign sometime. If it's a new page actually, you may want to select a longer time for him to have some people in your audience. But again, you know, you have both options here. And then you basically write here. You are gonna, I'm just gonna say Facebook video views. And this was our 50% and then 365 days, right? I like to kind of make it more descriptive. So if I ever go back, I know exactly what that audience is. And then I'll hit create, and then Facebook will start creating that audience. I'm gonna, I'm not gonna do that right now because I already have this. So let me cancel this. And let me show you. Let's see, let me find that audience and let's take a look at that real quick. Or a day ego. So here's the audience. I already have created that audience of Facebook videos, 50% Watch and 365 days right? In my audience right now. So I have 23 thousand people. So that was our step number one. We captured people inside this audience, people who watch in 50% of our videos. Now step number two is, we're going to use this audience in our Facebook ad campaign. Now, let's go and create that ad campaign. So you can actually just remember the name right here, because this is what we will type. So it's FB videos and it will come up in the process of creation or creating the ad. Alright, so now I'm gonna go back to the Ads Manager. And let's pretend like or, or let's create a brand new campaign. So I wanna make sure I am in the right ad account. Alright, so now I'm going to create a new campaign to create. And then it's three-step process, campaign, ad set and the app. So let's see what we are doing a conversion campaign. And we want to avoid people. We want to drive people to our lead capture, right? So we want to drive people, so they become our lead by offering them a free e-book or something right? Now. For the purpose of this video, I'm just going to call it test. I am just going to show you. And I head continue. Now adds that to add set is where you select the audience. In this case, our audience is going to be people, those 23 thousand people who have watched 50% of our videos, right? So first of all, what's my optimization for delivery? I want to convert an ad and also optimized for this is a custom conversion setup for a when a fire a thank you page, which is a piece that people hit after they download one of our free e-book. So when they download the free e-books, the land onDestroy incubate. So we're optimizing for this conversion event. Now, scroll down and I'm gonna go to, so this is where the magic happens, the custom audiences. So if you remember, the audience that we created was actually a custom audience. So I'm going to click here. And you'll notice when you click here, it gives you all the options, all the custom audiences we have created inside this account. And if you notice right here, look at this. So now I can target people, Facebook videos, 50% rise 365 days. And even though here, Facebook doesn't show the exact number, but we know since we created the audience is 23 thousand people roughly right? Now. If you can also, instead of dropped out, I could autostart just typing this and this will come up, look at this. Then you go and then I can continue creating my campaign. I can fill out rest of there's the placements, what's my budget? And then it continue and then go create my ad. So this is how you create or you can re-target video views for your Facebook ad campaigns. And in this example, I was creating, converging campaigns. But basically it doesn't matter what type of campaign you create. It could be a traffic campaign, it could be engagement campaign, it could be conversion campaign. But once you have built your video view audiences in the custom audience section, you're able to select that in the ad set. So let me go back again. And this is where you can select that. So I'm not, I'm not gonna go through all the process of creation. The actual ad had a ton of other, other videos about that. But, you know, you can select your copies, let your image, and go through the process of creation, the ADD. But I wanted to show in this video, how can you re-target video viewers on Facebook using Facebook at, if you guys have any questions, let me know. I'll be more than happy to provide my insights or help you out. Thank you so much for watching and I'll see you in the next video. Bye for now.
15. How to retarget website visitors on facebook: Hey, welcome back. Do you wanna retire your website traffic on Facebook, use Facebook ads, then continue watching this video. Right now, let's jump into this and first I want to cover all the things that you need to make it happen. And there are three sort of aspects of pieces to this strategy. Will look at that. And then I'm going to log into my Facebook ads manager. And we're gonna step-by-step creative campaign so you can re-target your website visitors on Facebook using Facebook at. All. Right, now, let's jump into this. So first of all, here are all the things that you need to make it happened. The first one is check your Facebook pixel. So basically this means make sure you have Facebook pixel installed on your website because of the Facebook pixel, Facebook able to track the traffic that's going to your website or landing pages, right? So you wanna make sure install or if it's already installed in many cases, nowadays, a lot of people already have their pixels in solid, so you wanna make sure you check that it is there on your website. Number two is, then we're gonna create a custom audience inside Facebook's ads manager in the audience section. And the custom audiences gonna capture people who are going to your website. And now you can retard and people are going to your website. They any page on the website, or you can retarded people who are going to specific pages, for example, the blog pages or the video pages, even the thank you pages. So that's step number two. So number one is install or check your pixel. Number two is create a custom audience. And number three is, then we're going to use this custom audience inside the Facebook ad campaign, and that's the retargeting. So now we're retargeting our website traffic, Baidu number three. Now let's jump into this and first, I want to show you where do you go and check your Facebook pixel. So here I am logged into one of the ads manager adds dashboard that I have. Now, I'm going to go click on these three bars right here. And then we're gonna go to events manager right here. And by the time, you know, by the way, by simply watching this video, if the interface looks different, do not panic. Facebook, Instagram, all these platform to change these interfaces very often. So if your skin looks different than this, do not panic, reach out to me. I'll be more than happy to kind of guide you and help you out. Let me go find the right account, just here. Now. You're gonna see a graph here once this load lock it there. So this tells me that we already have a pixel installed and we are getting the traffic back from pixel. If this is the first time, it's probably going to show you, hey, setup a pixel and let me actually show you something inside data sources. If this is the first time you are going to see a screen called setup. So it may look something like this. So you're going to have to click on the setup and install pixel. And basically, if this is the first time, first you have to install your Facebook pixel on your website. And there are multiple options here. The one I like to do is email instructions to your developer. So you can email these to your website, Webmaster, web developer, and that person could easily add. Or you can also, if you're, Facebook is partnering up with a lot of different platforms like HubSpot, Shopify, a lot of these books, web flow. There are so many here. If you're using one of these platforms, all you have to do is just click on that platform and then follow. It will actually show you step-by-step what to do so you can easily install your pixel. And the third option is, let's say if you want to do it yourself, whether the WordPress, it's very easy. Just copy your pixel id from here on your dashboard. And then let's say I'm gonna go to my WordPress website and logged into the dashboard. What you're gonna do is you're gonna install a plugin called pixel cat. So let's see, open up pretty soon. Here is the plug-in called pixel care. And all you have to do is just put your pixel ID right here and save. So that's another way of adding your Facebook pixel. So there are multiple ways, but, you know, before you can retargeting website visitors, make sure your pixel is inside. How do you check it if it's already installed, we're gonna use an extension called Facebook pixel helper. So it's a Chrome extension, facebook pixel helper. And when you go to any website, if shoots numbers here, that means the Facebook pixel, it's installed sometime you go to a website. Like I was looking at their website recently. This way, this.tab right here, nothing here. So that tells me there is no pixel on that website. They need to install the Facebook pixel. Alright, so that was our step number one, which was either install your pixel or check and make sure your pixel is active and Facebook is getting data like that, not. The second step is how are we going to create the audience? Or let's capture people who are going to our website. So for that, we're going to go click on this Events Manager or right here. And we are gonna go to a section called audience's right here. And again, you know, if your interface is different than this, don't panic. Reach out to me. Help me find out because I don't like this fact that Facebook and they keep on changing this interface. Well, I don't like you from user perspective, but I get it because they tried to always improve the user experience. That's why they make these changes. Alright, so this is your audience's sexual inside your Facebook ads manager. And you see how we have tons and tons of custom audiences created. Now, let's create a customized so people who are going to our website and in this account, for this account, The main website is it's right here. So I'm going to copy that URL. Let's go back. And to do that, we have to click on Create audience. And then I'm going to click on custom audience. So customer audiences connect with people who have already shown interest in your business. So these are the people who are going to our website, right? So click on that. And then it's going to give us a couple of options. So what's the source audience? So your source, in this case, to build a custom audience, we need a source. So in this case, our source is going to be our website. So I'm gonna click on that. And now here, let's quickly go through this. It's very easy to add people to your audience. So again, you know, you can build. Different rules like any or, or all, which means it's going to be an end function. But basically make sure you have the right pixel selected here and there. Look at that so you can re-target oriented, create an audience of everyone who's going to your website. So if you select that, it's going to be everyone who's going to your website. And especially if you have pixel, it's all on just one website. You know, you could use that. And also lets actually go right here. Or you can also clean an audience of people, people who visit specific webpages. So and then when you click there, then you have couple of options, contains or equal. So what that means is, so for example, let's say if I go here and I want to target everyone who is going to you. Good stuff B, that's the blog page, right? So what I can do is copy that URL, so I can say equals it, put that URL in there. So now I'm going to Target, or my audience is going to be people who are just going to dat you are right. Or I can also do contains. So when I say content, I don't have to type the whole URL. I can just type whatever comes after my mean domain, like that. So I can do that as well. So that's the different between equals mean the exact URL and contains mean a portion of your URL section. It's other people do this because they may have a blog section. You want every target. Like that. They may have a video section on their pay on the website. They may have a thank you page. So that's why it's very helpful to look at this. Now, let me achieve, get rid of this. And I'm just gonna go with, let's say right here. And the other, one other thing right here is how many deer, so you can maximum time, the number of days you want people to remain in the audience. So you can add 30609180. And I believe that your MIT 45. So if you add 30 days, these are the recent people to that audience is going to be very hot because there had been to your website recently, it's a 180. That audience may not be really heart, heart. So in some cases in which you can do is you can AB test you complete one ideas were 30 days, we're not a 180 days. And then AB test scores in your campaign. So for this bottle restless, Cisco, weird. I'm actually going to go with one AD and then name the audience. So make sure you are like two website traffic to good stuff page. And then a 180 days. I like to name my audience in a way that when I go back, I know exactly what I create it, right? Alright, so once you're happy with everything, we're going to hit concrete audience. And actually I'm not gonna do that right now because we already have a lot of these audiences created. But let me go back and show you what it will look like. So I'm gonna go and find one of the custom audiences we have created. Look at this. This is exactly what I was looking for. We already created a custom audience website traffic to the website. It's a custom audios and right now it's two thousand and twenty, two hundred people. So this is the audience we created few weeks ago. And here's another website traffic audience we created. So once you kinda like save from the previous screen, Facebook, we will take some time and then your audience will be available. And what it says ready here, that means you can start creating ads with this. So that was our step number two. So we checked our facebook pixel. All good. Then number two, we created a custom audience by going to the Audiences section. And like I said, you can create audience of everyone who's going to their website. You can create audience of people who go into specific URLs that exactly URLs or the container section contains feature affair. Now, let me show you how you can use this after you have the custom audience. Now, how do you retarded this audience in your Facebook ad campaigns? And it's very easy. All you have to do is when you create your ad set, you would just select the audience that you create it in there. Now, let's go back. And let's say I want every target, this audience right here. So what we're gonna do now is let's go back to the Facebook ads manager. And let's say we are creating a brand new campaign. So I'm going to click on create. Now for the purpose of this demo, lets say we want to, let's start over. I'm gonna click on traffics or we're creating like a traffic campaign we want to send traffic to. Let's say we have a brand new like a blog article or something, right? So come down here and I'm not going to create the whole campaign. Have several other videos that go to the details of campaigns at sets and ads. But I do want to show you where do you go and select that the website traffic custom audience so you're able to re-target. So when you hit Continue, so your audience selection is going to be in the ad set, which is the second step of your Facebook ad creation. The first one is creating campaign, Second one is creating the ad set. The third one is creating the actual ad, the video, the image, the copy in the ad set. Well, I'm going to scroll down and you're going to look for this section called custom audience. And then you're gonna look for a section called custom audiences. So all the custom audiences that we created in the audience section, it's available right here for us to use inside our Facebook ad campaigns, whatever it's a traffic campaign. It could be conversion campaign, it could be engagement, it could be video views. So depending on what objective you picked in step number one right here. Now, if you just kind of click here with your mouse, you will see everything that you have saved. It's gonna show up right here and I can scroll down and I can go select that. And that's it. So and you see how right here, it's not giving me the exact number of how many people are in that audience. But we know from the previous just few minutes ago in the audience section, we saw it was a 2200 people, right? So this is how you select a custom audience, says inside your ADSR, Another thing you can do is you can also start typing there. So if you remember what name you, This is why I like to the names that I do select for the audiences. I like to select names that are very descriptive and I can remember. So I just started typing and then it shows up right here so I can select it like that as well. Right? Now let's scroll down and then here's another thing. Sometimes you do want to say, you know, depending on your goals because you may have a brand or a website and you're getting traffic like a global traffic from all over the world. But you're in your campaign. You may only want to target people who live in New York. So if that's the case, you know, make sure you select the right location. So in this case, in this example right here, our campaign is gonna retargeted our website traffic. But, you know, people who live in the New York, right, New York area. So make sure you do. Go to all the steps and select whatever you want to select based on your campaign goals and objectives. Our IT guys. And then you'll basically set your budget and then continue on to creating your actual ad. But you want to use Image Video occurs ALL ads or any other format. But this is how you re-target your website visitors on Facebook, using Facebook ad campaign in a three-step process again, you know, make sure you have Facebook pixel installed and check it with Facebook pixel helper, a Chrome extension. Number two, go to the audience section and create a custom audience. So you can capture people who are going to your website, whether the full website or specific pages. And number three, then while creating your Facebook ad campaign in your Facebook ad set section, you're able to select that custom audience, Right? Thank you so much for watching. If you have any questions, let me know, reach out to me, leave me a comment. I will be more than happy to give you my insights and help you. And thanks again for tuning in today. I'm gonna see you in the next video. Bye.
16. Thank You and Next Steps: And now I want to say congratulations and thank you for completing this course. And I'm sure you're thinking what's next. So let's talk about that. Well, first of all, we covered a lot of interesting stuff inside this course for us, we looked at the common mistakes. Why do people fail at Facebook ads, remember those? And then we also looked at the biggest mistake they made was not using the strategy. And I'm sure you downloaded the strategy template. If not, make sure you do that right now before you leave this course. But not using the strategy was the big mistake people make and the biggest reason why people fail. Then number three, we looked at how do you set up the foundation for your Facebook actor pixel installation. How do you set a precedent conversions and really create Facebook at in a way that you can actually produce good results. And then number four, we looked at the step-by-step process to create Facebook ads, to generate email, lead to generate sales. And also we talked about retargeting and also video views and a ton of other stuff. That's a lot. And I'm sure you're thinking, What should I do next? Well, here, the next step, take action. Yes. And this is true for Facebook ads and true for everything else in life. If you don't take action, you don't learn it. So it's the magic is not in the theory, the magic is not in the, just the videos or the cost is, or the books, magic is in you taking the action. So what I would suggest that if you never created a campaign, create your first campaign, and then test it for like 48 to 72 hours and you do not have to break the bank. You can test a campaign with $5 a day type of budget. And then if you have any questions on anything that we covered inside this class, you know how to find me, can leave me a message, you can send me a note and I will be more than happy to answer your question and also provide the insights that I have. Thank you for watching.
Ali Mirza, Growth Marketer & Digital Entrepreneur
