Facebook Ads For Beginners: Create Your First Campaign | Benji Wilson | Skillshare

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Facebook Ads For Beginners: Create Your First Campaign

teacher avatar Benji Wilson, Social Media & Entrepreneurship

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.



    • 2.

      Power Of Facebook Ads


    • 3.

      Structure Of A Facebook Ad


    • 4.

      Facebook Pixel


    • 5.

      Live Walkthrough


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About This Class

If you have wanted to run a facebook Ad but you don't feel you have the knowledge needed to attempt this then this is the class for you!

In this course, you will learn Facebook Ads from a beginners level in easy to understand language. You will gain a depth of understanding giving you the confidence to create a Facebook Ad on a small budget.

We cover the structure of a Facebook Ad. and the choices you have when creating your Ad. You will be able to optimize your Facebook Ad Campaign for great conversion with minimal cost

Finally we do a live walk-thru where I set up a Facebook Ad in real time. 

By the time you have completed this course you will have the knowlege needed to feel confident in your abilities to construct and run a facebook ad campaign on any budget.  

You will be able to grow your Facebook page likes and post engagement. 

You will be able to find new customers that will drive your brand to new heights.

Join me to learn how to take your brand, product or service to the next level with the power of Facebook Ads.

Meet Your Teacher

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Benji Wilson

Social Media & Entrepreneurship



Thank you so much for visiting my profile!

My Name is Benji. 

I am a passionate creative and entrepreneur from Melbourne, Australia!

I love pinpointing the difference between what makes people successful and what makes people fail in all arenas of life and then share with you!

Apart from building and creating... I have 4 cats, I love working out, skating, playing basketball and reading. 

Be sure to reach out to us if you want to connect!

- Benji



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Level: Beginner

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1. Introduction: So if you're being looking to get started with Facebook ads, maybe you have a small business Are small brand that you want to get more exposure to. You're in the perfect spot. We're gonna walk through together from complete zero, not knowing what a Facebook at is all the power that you can actually get. Where the Facebook ad through the designing the content that you want to put out there, targeting the specific audience member that you want to be targeting and making sure you don't overspend on your ads all the way through to getting results on your ads. We're gonna go through in this course and walk through together step by step. I'm gonna hold your hands so you don't get lost anywhere along the way. Very, very beginner friendly course. I'm looking forward to seeing you and Lex itude 2. Power Of Facebook Ads: awesome. Welcome to Facebook ads. So we need to go into Facebook ads because they are very powerful Tool if you know how to use them in order, get sales for your business and get growth and find new customers and new people to enjoy your pages content. So we always need to keep defining the purpose of what we're doing because it needs to tie back into our over arching page purpose. So what is the purpose off running a Facebook ad? Now? The only purpose of running a Facebook ad is going to be increase the increasing your Facebook page reach so organically we know that pic Facebook updates on getting 10 to 16% of their fans to see their updates in their news feeds. This is going to be able to increase that reach. You may have to pay for it, and it's gonna cost you a little bit of more money that's gonna be able to reach these extra people that are already following your page as well as reaching new potential customers who don't know anything about your business. Haven't seen the page before, and I'm gonna show you how you can get in front of them. So what you need to know, however, is Facebook is such a massive company. They have so many people that have 700 million people online on Facebook every single day for at least 20 minutes. And I have 1.4 billion people signed up to Facebook. So this megaphone, which is how you really need to see these Facebook ads as a megaphone that's gonna be able to increase your reach to as many people as you wish. You are able to reach every single personal Facebook if you have the right budget. So what we need to know is that adds, the purpose of the ads are to increase our reach off our Facebook page. Now, we don't want to reach 1.4 billion people because they're not going to be relevant to our page or out business and not really gonna help it. So what we need to know is that we can also apply filters to our Facebook ads. So from the 1.4 billion people, we can filter them through a lot of different things we can put to them by location. If you have a brick and mortar business and shipped to a certain country or state weaken. Limit them by age. If you know where your target customers what? You're talking customers ages. You can limit it to that. And I'm gonna show you exactly how you know these stats. If you don't know them already, you can limit to gender if you know you serve mainly females or males that we could limit to that interests. So what they're interested in what they buy websites. They visit Facebook pages. They like Facebook ads is so, so powerful that you could actually really drill down and pinpoint your exact target audience and target them very, very specifically. So an example of this I've drawn up just to give you a good idea is my pizza by Benji Store , which is located in Miami. We want to get more paying customers in the door. So what I've done hypothetically have set up and at now I can target within two mile radius off. My pizza store in Miami can target males between 18 and 30 which is my number one demographic. I can target interest that I know people have who eat, who would like to eat my pizza. So, football Domino's pizza competitors like that. You can also target what they buy online if they bought napkins. I'm not really sure about this one. I'm just their napkins in, but you can sort of reverse engineer what other people are gonna buy. If it's going to be complementary products or even similar products, it could just be. But they bite Domino's pizzas and move running ads saying where half is half the price of dominance but twice as valuable on they're going to come and fight from al store. They visited my website before I can retire, get them, which I'll get into and Facebook pages that they like. So if they like dominos or pizza harder, your page will be able to access them on Facebook using Facebook ads. Now remember, that's very important because we really want to filter down these 1.4 billion people into a specific target audience. So now we know that what I want to tell you is you need to remember that value is critical because now money comes into play. Value is really the trading tool of business. You need to make sure that you are offering value at all times in order for you add to be effective because if you're putting out crappy content or crappy value that someone won't want and then you put a megaphone to that, you just gotta make people sad. However, if you have really high value, such as the example I gave before half the price of Domino's pizza plus double the taste twice is good. And then you put a megaphone to that and reach people. People are going to want it. People are gonna love Teoh, come in, buy it. They're gonna be happy. The number return customers. So it may be blatantly, obviously maybe blatantly obvious. But you really do need to question yourself right now. And I'm not talking to someone else. I'm talking to you directly. You need to question at all times is the content you're putting out our offers. You're putting out valuable enough. If you're not getting great results, I 100% guarantee it's gonna be coming down to the value that you're putting out there. What do your cart target audience actually want? What's going to sway them from not taking action to coming over, engaging with your page liking it post buying your products from you. So now that we've got that out the way as well, we know how to we know we're going to be able to extend our reach. We know we're gonna be out of filter, who we extend out reach to. We know we need to offer value in a ads. Now we need to know, what do we want to promote? So what is it that we're actually going to put into these ads to promote to these 1.4 billion people, however many people that we want to target, So this is very easily broken down. That's three main things and that we're gonna be promoting on Facebook. So the first is your Facebook page. Do you want to increase your lacks the fans and you follow us. You want to get new target customers a new audiences that could be potential customers for your business into your funnel that we've created off course you do. You can use Facebook ads to start targeting people to get back into that funnel, remember, build trusted them and pull out the trust line and then sell them on your products and services. We can promote Facebook posts. Now, this could be good for a lot of reasons, but basically, face oppose it, sort of the middle ground here. It's gonna be also helpful to promote a Facebook post. If you're trying to grow your page because if you put out a really good piece of content that everyone loves, then you like, Hey, if I put a megaphone to this and reached one point for extra 1,000,000,000 people, I know that they would love it and then they'd come back and like my page that, like the rest of my content and that go into the funnel. So Facebook posts we could be promoting with these Facebook ads and then products or services. So this is more direct court action or hard quarter action that can almost bypass your page to the point where you go straight from a product of service are straight from an ad to someone buying your product or service. Remember, the value has to be really, really strong here. All the targeting that we're gonna be setting up together needs to be very, very specific. What you need to know is the purpose of each. So the purpose of a Facebook page being advertised is you want to increase that likes the fans that follows the engagement. You're trying to expand the amount of people that like your page in there for the amount of people that you have access to on an everyday basis. Promoting a Facebook post does the same thing. So you're trying to build that Facebook list. Remember, you want to view your Facebook lack is, and people who follow you on Facebook that sort of like a list that you can contact at any time, just by putting it on. Update all messaging name or tagging them in the post. These are people that you can connect with at any point in time. So when you're advertising for a Facebook page or Facebook post, you sort of just picking someone out of the air on the big Facebook community at 1.4 billion people and putting them in the your little circle that you can contact at any time . That would be the purpose of advertising a post or a page, and obviously, the purpose off advertising a product or service will be to sell your product or service directly. So there's basically two purposes that will be using one and engagement purpose, and second, a traffic or conversion purpose, which will be obviously the engagement will be the ones like this, and then the trafficking conversion will be the products and services. So with that introduction, you are well versed on the mindsets. You need to jump into starting to build our ads together. With these in mind, keep these in mind. Watch this lecture again if this is your first time getting into Facebook ads because thes really are the foundational mindsets that you need to be successful with Facebook ads. 3. Structure Of A Facebook Ad: Okay, So before we start to make our Facebook ad, I want to give you the understanding of what the best structure for your Facebook ad should look like. And how Facebook ads are actually set up because Facebook seem to make it a lot more complicated than it needs to be. So it's always good to have this understanding of what a Facebook ad looks like before jumping into the details and making out. So this is basically the way that a Facebook ad is set up at the highest level, the highest overarching level you ads organized into campaigns, meaning. If you want to run a campaign for your one Facebook page about paleo put protein powder, you can set up a paleo protein powder campaign. Now, inside these campaign, you can run different ads it. So the first ad set, maybe running to women, the second ad set, maybe running two men. You can separate it like this on this level. It's important that we do this so that when we can, so we can go through this data and modify ads and see what's working. Do more of that and see what's not working and do less of that. We need to know that we're gonna be separating out. Ad campaigns in tow add sets. Now, even out ad sets are going to be segmented because we're gonna want to run different creatives, different campaigns, maybe want a video campaign, maybe one a photo campaign text campaign one of split test them against each other. So just the very birds eye view. You need to keep this in mind. The top level is a campaign second level isn't ad set, and the third level are at. So let's dive a little bit deeper into each level and give you some examples of that. So you have this foundational solid knowledge going in while we create our first ad, and it's going to be five times more likely to succeed. So at the campaign level, you're basically answering What is the objective of your Facebook ad? That is what we're saying. The campaign is the whole point of the campaign. Bubble is just saying what we're trying to achieve. What is the objective? What is the purpose off this ad? So is that page legs post interactions, emails, collections, messenger contacts, adding them to a messenger list we try and get purchases off services or products, we try and direct website traffic. There's a lot of different objectives. Remember that True that we're going to be focusing on is increasing. Lacks fans and followers to a Facebook page, which is engagement. And we're gonna be doing that through truthful ways. All we're going to be selling products, both services. So at a campaign level, we're gonna define it as one of the one of those two things. Now, under the campaign level, we're gonna have different ad sets. And the whole purpose of this is because we want to be targeting with that objective. Say, we want to get more likes on Facebook page, we're gonna be targeting different audiences. So one ad set may target women 15 above who have visit our website, and the other ads set might target men 20 to 30 who have visited out website. Now we want to run them separately once again because we want to get the daughter on this and really start to houna out ads in so they get cheaper and cheaper and mawr more effective. So under the campaign will be running ad sets, which is basically campaign is the objective off what the whole ad campaign is about the audience and targeting is inside. The ad sets Hui hitting with this objective. Now remember, this is an example off a add set, which is where we're basically just picking who were targeting, and we can pinpoint that down, and I'll show you exactly how to pinpoint down your audience and why you want to and essentially why you want to is a lot cheaper and a lot more effective. So underneath the ad set, we then have the ad so the creative or your media. So the actual add that your audience will see on their news feed. So this is very simply described as something like this is amazon dot com advertising on Facebook and you can see this is the ad. It's just a simple photo on, says Countdown. The Black Friday Deals Week. It's got star ratings there. It's got a photo of a product that sold on Amazon. I think it's a cat litter box. Check out today's deals group free ultra self Cleaning Litter Box Purple and there's a shop Now button. You can see the purpose you could see the campaign purpose. There are the objective, remember, is sell products or services. You can see this one for Amazon is to sell their products or services. In this case, it is a product, something like Slack. So slack is a software and this is an example off the ad so you can see their ad. Is this the go writing at Unicorn with what it feels like the city in 25% fewer meetings and you can see the top right there. They got like page that they're optimizing for engagement and the learn more is going to be optimizing for traffic because you can see that links down to slack dot com fort slash results. So there's a lot of different things you can be optimizing for. Um, but you need to know this structure, so top level you have campaign, which is the purpose or the objective of the ad. Second level, you have the ad set. Who are you targeting and how many ads that you can have? You can have as many as you want, but basically you on a segment who you're targeting into different groups and you can target people off a lot of different things. These are the main ones that I used to separate. Who you want to add to be shown to and finally, the final and most simplest pot is the creative all the end. What does you add, actually look like? So, with those three levels in line, we can go ahead and start creating our ads. 4. Facebook Pixel: Okay, so now we're going to discuss the Facebook pixel. Now. The Facebook pixel is very, very important when running your Facebook ads, because it's really gonna hyper target the customer that you are wanting to convert. And it's going to be able to take someone who has visited something like your Web page trying to buy a product or even bought a product from you and will be able to target them specifically. So let's start with what is a Facebook pixel. So Facebook Pixel is an analytics tool that measures the effectiveness of your Facebook advertising. So it's a gauge. It's gonna measure how effective Facebook advertising is by installing it into your website . You can truly gauge your at such really gauge of truly measure your he adds, his performance. Sorry, because the pics of contract every visitor's interaction on your website after they click on your at. So it's going to be able to close the loop and give Facebook the feedback of what people are doing when they reach your website. So this is just a visual representation. Basically, we're gonna have to install the pixel, which is literally a little snippet of code. That's going to display a tying little pics on the screen that Facebook's gonna be able to use to check what people are doing on your Facebook page. So once we install this on your website or whatever it is that you're trying to track and and target these people, we're going to be able to do three things with the data that this pixel picks up from your Web page. The first thing is, we're going to be able optimized out ads very, very well, so your Facebook pixel helps you bid specifically for conversions on Facebook. After collecting enough Facebook lead and customer, daughter says what they're pixels billions, collecting the customer daughter and the daughter of what actions the customer takes on your website. Facebook. Google only show you ads to users who are most likely to convert or buy something from your website because you've got this end on your funnel now, where this pixel is tracking whether or not someone converts when they come from an ad, that daughter goes back into Facebook and Facebook, analyze this data and therefore able to make your add way more effective when running them in the future. So this is going to be helpful when it comes to selling our products or services on our website. We're gonna be able to optimize for the Zach Target audience that we need through installing the Facebook picks up. The second thing and probably the most powerful thing that this Facebook pixel does is it allows you to do re marketing over retargeting ads, which means you can set up re marketing campaigns to pass customers who have converted through a Facebook ad, or users who have just visited your website or certain Web pages by clicking through one of your Facebook ads. So you're actually able to take something like a list of people who have visited your website and you can go back to Facebooking. Be like, Hey, I'd like to remark it or retarget these people with Facebook ads creating custom audience, which I'm gonna show you how to do on Facebook ad settings, which means that you're going to be able to target these people specifically. So imagine if you've got 5000 people to your website every single month instead of trying to discover who likes your who's gonna like your content on Facebook because remember Facebook at 1.4 billion people. You could be like I know these 5000 people already like my content. Let's set running and to them, and you can run an ad to them. Remember for engagement for them to come across them like your Facebook page, and therefore you can connect with them any time and build trust with them. Or you can run an ad directly back to your website to get end up, try and buy a product or a service. Now this goes one step deeper. As you probably just noticed. You could actually have the say. It's the same pixel, but little different snippet of curd on each different page so you can stop breaking down the audience that you're targeting. Based on exactly what actions have taken on your website. It's really incredible. Once you start narrowing down this targeting and getting very specific with the ad campaigns because you're gonna find your results are gonna skyrocket once you start using this really specific targeting strategy. So, for example, someone who's actually seen your product page someone who's looking. So you are Nike and he sold a specific pair of shoes, and that's the red, the red pixel that so you could be like, Cool. Hey, Facebook. For the people who have seen this red pixel, which means that on this specific product page for, say, the specific brand of men shoot you can be like, OK, this men, she was viewed by X amount of people. And for those x amount of people, I want to run a very specific ad targeting them, telling them that they can come back and buy the shoe for 10% off. For another example, you couldn't target someone who's seen the yellow pixel on the check out page. Someone's gone and bought this show or any. And what you can do is you. Hey, Facebook. These 100 people went and bought this shoot this red shoe from this red product page. I also happen to know that people who buy that red shoe toss like this other product that he sells, Therefore, people have seen this yellow pixel, meaning people have bought this shoot, weaken hyper, target them. Whatever product we think they would also like to by using out Facebook ads and why we want to do this is because on average, retargeting traffics or targeting traffic that's already visited. Your Web page doesn't regardless of which page that visited these nine times cheaper than targeting code traffic. Which means it's nine times cheaper than you trying to guess. Who is it that's gonna like to buy your products? Actually retired in the people who have been on your page and had that trust boat and had that point of familiarity with you a nine times cheaper than if you target cold traffic. Now, the loss and I'm very, very important tool or Facebook ads when using these pixels is lookalike audiences. Now, you probably heard this word thrown around a few times before. I'm gonna explain exactly what this is so that you can use it to your advantage. So how does create a little audience? We're gonna go in to in just a second. But once you're pixel tracks a minimum of 100 conversions, you can create a lookalike audience of your website visitors and past customers on Facebook and advertised to them. Now what does this mean? What is a look like audience? So I thought it's best represented with this little chain of good looking cool little silhouettes, little animation thing is cartoon things, I should probably say now what happens is if we're targeting cold traffic, we're just we're guessing it. Who wants to buy our product? We're guessing and how much it's gonna cost for that person to buy our product. And we really don't have the data. But the pixel is the thing that's gonna collect the data for us. So we run an ad to all these different sorts of people, and what the pixel does is it tracks how much it costs to run an ad to these people and for them to go into website by the product. Now, because we have that data, we can compare them all against each other. So it could be the personal left, this type of person. So maybe a male 40 to 50 who likes watching okra, for example cost a dollar 20 for one sale on average, and then it might be the woman next to him. Uh, could be a woman in her late seventies who likes to drink Scotch whisky that that that demographic costs a dollar 55 assail. Basically, it compares all these different demographics all these different ad sets that you put up there and it's gonna show you which ones are the jackpot Money maker. Add sets or demographics. So basically, he's gonna define your perfect customer avatar. So this lady in the Orange here say she's a 21 year old college student in New York. This is the ad targeting we gave her, and it costs just one cent for her to go to our website and buy a product like, Oh, that's incredible and thinks of this pixel. We know that data. We want to go and say, Hey, Facebook, this is our custom avatar and we want to target more people like that. So what we do is we first identify it, using a method similar to what I just showed you. Then we got to go and tell Facebook Hate Facebook. This is a audience that we want to set up This audience off was 21 year olds in University of College in New York. They're our best customer. Therefore, come into this credit look like audience form. Put in that information and then Facebook. You're going to scan their database of 1.4 billion people and what they're going to come back with is people who are the same demographic to that audience you've uploaded. Now remember, each one of these people represent in real life a demographic. It's not just one girl, but be like cool this type off person, this type of girl who's in college in New York is represented by one of these people and Facebook use the algorithms that they've put billions of dollars into to go and find more people like this. And the coolest thing is, thanks to this pixel thinks of the daughter that's bringing back. You can go out and start running these ads that were effective on that very first person off this demographic, you can run them to the look at like audience and get incredible results because you already know that Fist customer avatar is your ideal custom avatar because you've competitive against everyone else. Now you can do look alike audiences on all different types to see the person next to the girl that was one sent. This man was 28 cents for a conversion, so we from going we can run a lookalike audience to him because it's a our products $30. We're still gonna be very, very profitable in getting that sort of conversion rate. So we want to install these pixels on their website and we want to get that dollar and then we want to create lookalike audiences from the conversions of that data and really just skyrocket our results using the Facebook pixel. 5. Live Walkthrough: awesome. Welcome back in the field with Benji alive on my computer screen and we're gonna walk through building these ads together, and then I'm also going to help you find and use a lot of other third party resource is because adds a very advanced that, verily very, very effective when used properly in. If you want a more advanced Reggie than you're getting right here, that I'm gonna make sure you know, the resource is to go to to get it. And of course, they're going to be free. Resource is so. But that said gonna jump into out ad creation. We're gonna build some ads together and give you the mindsets behind that. The objectives behind it and just a basic walk through. That's going, I hope, take you from a little bit of confusion running ads to being confident them, knowing how to track him, knowing how to monitor them. No, he had not to lose money with your Facebook ads. So over here on the left, you can see our ad break down the three steps that were talking about earlier. The highest level we have the campaign or the objective. Now, over here, you can see is we're on this campaign tab. So this is on the canteen Pain tab over here. This is what we're choosing. What? Choosing what is our objective now, things like Brando. Red Brand awareness is gonna be mainly for really big companies, things like Nike or Lululemon. People who just want to be seen in the news in the news feed. We are going to be working mainly in the consideration tab. So traffic and engagement remember, engagement is whether we're boosting posts. Getting more page likes Andrea Lee getting that out there, which eventually will come back and help us build our page. Help of spilled out retargeting lists video views is always a good one. Messages is a bonus little strategy here that I'm going to show you, which is taking people on adding them to your messenger list. And getting in a one on one conversation from an ad conversion is going to be like we went through going to store traffic, going to conversion for email addresses and science people signing up to whatever Web forms you have available. This is very hard promotional with one set outcome and where we're gonna be focusing right now is with the engagement and the traffics. A traffic, Um, whether we want to send them to our Facebook page or whether we want to send them to a messenger conversation or off page to a website. It's going to generally be cheaper than trying toe opt in for our for conversion. So for the hard, cold actions we're going go with traffic and for the engagement and for the soft ical actions, we're gonna go with engagement. So that's how we choose our marketing injected objectives. I would recommend you stay within this column for now and then once again, like I've taught you, just split test test. What's working for you? Test. It's not working for you. Keep the budgets low and you'll be able to get that feedback on your creatives on your ads on everything you need in order to advance further and start trialing new things for yourself, that, um, actually creating new strategies for yourself that's gonna work for you. So then we're gonna jump in tow ad set, which once again put simply, is just where are we organ of Why are we advertising this to who is our audience and Where are these going? And of course, we're gonna be able to do placements and budget and schedule in there, which will go through together and then, Ah, the ad or the creative is the final step. So remember, you can have multiple add sets within a campaign on multiple ads within that at set. So let's go ahead and create Outfest together. It's gonna be a very simple 11 that most people are going to want it. Two targets a person. Engagement would be something that we've already posted on our Facebook page on, and therefore, it would be very simple, very easy just to get that out further, something it page like they're going to give a small options that will go through together and each of these air going to give you very different options. But for now, we want to do an engagement ad I want to get. Paige likes when I get those likes rolling in. So name off campaign. So this one is going to be, uh, keeper. Be like, um, your stuff. So keep it beat. Now let me show you what keep it be is if I come over to Facebook that's not gonna take me to Facebook near. That's that. Let's I got my keyboards All working. Gonna come over to my pages and I'm gonna show you this page that I run. I run a lot off pages in here, keep it. But you're right here now. This is a physical product that I actually sell. It's a brand that I own and their reusable food reps So these air food wraps that you can basically use as an alternative to glad wrap that made from cotton and bees wax. So there's a sustainable there reusable, that good for the environment, that good for the bees. They're good for the world, basically, and it's a lot healthier than putting plastic around your food. Um and so we sell these, keep it be wraps mainly on Amazon. And what I do is I want to run some, um, some adds to this page to start growing this page and start getting more followers and more lacquers onto this page. So then I can start selling that keep be wrapped in here and start directing these people back to Amazon and why I want to do just a little side note why I want to do a Facebook page for an Amazon product is because it's very easy to contact these people very easy to get them on a messenger list and very easy to get reviews around out products. So that's why I do so I do something like an ad to boost the likes because we don't have many lacks yet now, like we're talking about in the previous lecture. If you want to create split test, it's very easy to turn on here and created at once. Basically, you're going to be able to create two adds at once when you be able to compare him side by side Facebook to all this for you on gonna be ever see which Adul which creative which audience is working the best figure. So we're gonna click continue once we have out name. Now the second thing I like to do is you can see we're an ad set were in that second phase gonna come in and type in basically audience one, because I we're not sure where we're going to go with this yet. We're gonna do it together, but I want to make sure that everyone knows This is the first set off audience that where when I'm looking at the analytics on these add that this is the 1st 1 that we ran. We can rename it once we get out. Once we get out targeting done correctly. So come in and then choose the page that you want to run it under. Now this is the page of the ad Creative is gonna be shown under. And that's why something like keep it be. I didn't just have keep it be as the title, but I actually had something. My logo up here. Ideally, I'd like to put that be a little bit bigger Assumed inlets if we get a condom in now but we could come back and photos, etc. Keep it be profile photos not available. That's OK, so we'll keep it like this for naba. Ideally, I'd like that really big and symbolic and get rid of the text now sustainable and reasonable fruit drops. I've got that in there because when it displays on the newsfeed, it's really cool toe have that all the way across because if people click on this, they're going to come back and like my page can, as opposed to just having keep it be written that now you can see I've done some called actions on these posts, which is really good. But let's start the start with the audience one, we got a page created. Now, this is where we can use a saved audience. If we wanted to re target people from out pixel where people have visited our website or maybe people have visited our Facebook page already, we can create these custom audiences that we can come back and target really easy because we don't have this already. Um, we can actually come down and start to create our own audience, weaken credit new audience here. But what we want to do is we want to start targeting people based on their interests and based on their location. So what I'm going to do is I'm gonna dio you can see. Actually, there's a lot of cool, different options based on location we wanted people who live in this location, and United States is a little bit broad and you can see over here it always have your potential reach. Now we wanna There's two ways you can run ads the 1st 1 is to go super broad. The broader, the cheaper the ads that easy it is to get in front of people. But the less results you're going to get, um, per ad because it's going to be shown to people who aren't really specifically, um, designed to like your product because you haven't narrowed down. The criteria narrowed down that filter that we went through together. So what we're gonna do is people who are very health conscious people who are very, um, we live in this location, people who are very green, friendly and shop at Whole Foods. So I live in Austin, Texas, and that has, ah, lot off, um, has a lot of like soccer moms with a good amount of money who loved to shop at whole Foods , love to save the world, save the environment and which is my perfect target audience. So I want to make sure that they live very close in Austin and you can see automatically. It's comes from 90 million people down to 550,000 so that's very narrow. Targeting amounted to extend that rain just a little bit 30 miles of Austin to 630,000 people. Now you can add, um, you can add. You can exclude locations if you want, or you can add also people who live in Williamsburg in Williamsburg, in New York so you can see econs. You can zoom in here on the map and drag and drop that where that needs to be s over here. We want to drop the pin. I think it's slightly more north fixed up here, Um, and then you can remove the ones that you don't want on. You can see it's literally just like a very, very small radius dental one mile radius. People who live in Williamsburg, which is great, which extends that a few 1000 people. Now women are my target audience. We can have a look. It goes over here 460,000 women who are about 30 generally married women, Um, and obviously women who speak English. Now these are all filters you can put in on. You can see that's brought out reach right down through and 20,000 people, which is awesome, because the more specific opposite the broad means the more money is gonna cost per action per engagement, but also, um the better result We're going to get per ad view so you can see have already come down in here. And this is what you can add interests and, um, interest in things like connections to start building this audience this custom audience to be exactly who you want to target. So we wanted to speak English. We want people to be interested in cooking because remember, these are food wraps, so they wrapped fruit up. Um, so left over foods. Oh, sliced avocado is called avocados. Um, cooking cuisine and recipes I've got here. But once again, you're gonna have a demographic interest of behavior, and you can click browse to If you want to click browse, you can go through parents. Old parents. Um, let's have a look. Parents with teenagers is a generally my target audience, and you come through. And once again, this is why it's really could have different ad sets because you can come and test each one , um, test each each of these targeting test each of these locations and comparing again Sichel. Remember, there's no right or wrong. It's all about testing. It's all that figure out what is right with your niche. Now the other thing I want to do because this is a light campaign. We're trying to get more lax for our Facebook page. We want to make sure we're excluding people who like the page already. So Facebook pages exclude people who like on this we can find your connections to. So you can advertise to people the friends of people who like your page you can ever tries to directly to the people who like your page. Like what? Boosting the post. That would be a great one to do. You got Abbs and events here exclude people who like your page is what we want to do now because that is exactly who already like that page and can't actually like a page again now placements So automatic placements of the best way to start. If you know what you're doing and you want some advanced placement, you can come in and choose exactly what you want to be displayed. Once again, you want to split, test them against you. Tell us so Facebook newsfeed is probably the best place to be displayed. You can remove Instagram. You can remove audience network messenger just depending on what you are after, Um, and you can you can see if you want a mobile or desktop. Remember, most people are actually using, um, mobile these days to make sure your ad is optimized for mobile. Make sure that you're are testing your mobile ads as well. Now, daily budget nous is in the Filipino paisa. Don't ask me why I used to live in the Philippines when I used to run a lot of Facebook ads . Basically, we want to keep it at 1000 Filipino pays. Oh, which I believe is, um, $50 a day. Remember, he could bring this right down to as low as you want, where you're gonna keep it at $50 a day. Run the ads that continuously now Facebook reward consistency. So if you find ads that are winning fine ads that are doing well, um, make sure that you keep them running and keep them going day to day. Because if you have that consistent Facebook, we're going to get you better results. So optimizing for Paige likes we chose that in the objective bid strategy. So get the most page likes for your budget. You can set a big cap. So cycle, How much are we actually going to paper? Like you get that down to five cents. Three cents. One cent, depending on how broad your targeting is. But we get a lot of one cent Lex from, um, developing countries. But then remember what we talked about on Page likes we want really targeted people. Unless you're just going for social proof, go for those developing countries such as India, Philippines of really big ones that really cheap. The Middle East Afghanistan has really, really cheap blacks. One cent lacks. You wear a grow your page to a 1,000,000 lack space on that. But what I advise you do is you go for the three to the five to the 12 cent life, which actually, people who are gonna go through your final remember the purpose of your face with planes. They're gonna go through your funnel, and they're actually gonna buy your product. So, delivery type now standard delivery type, um, is means you're gonna spend your budget of the period off time. So you gonna spend $50 over 24 hours? It's going to be spent evenly is going to be very flat line accelerated. You're gonna spend their budgets quickly as possible so you might spend $50 within one hour and then 20 analogy add turns off and you wait till it comes back. So standard is normally the best way to do it. Unless you really rushing for results, especially if you're getting your money. Spent every day of your full budget is being spent every day stick with standard and even sought to bring a few budget stuff being spent. Sought to bring the budget down to match that. Otherwise you're gonna run. Accelerated on. That won't be a problem. All let me see if I can find with this button no more. That's the advanced options down there. Cool. Now what we've done, I've got budget and schedule done. Daily budget. We need to come over to our actual ad. So add name. This is going to be keeper. Be like competition. Name that so we can identify it very easily and we're gonna go through the format, the media and the text format. We want a single image or video, which is gonna be the best performing ones now. Image of video slideshow, video slideshow. You can have up to six different creatives, and you've seen them when they roll across the carousel, which worked really well. We are going to have a very simple image that I've created and at you ran awesome. So that just cut out for me. But I'm back where I start where I left off and you can see this is the graphic that I just uploaded. You can crop your image here and make sure it's the right size, and then you can come down. You can see the desktop or news feed previews off what your ad is going toe look like. Now the big thing I wanted to take away from this creative that we've got is ah, one is bright yellow. It's going to stand out on the news feed, and big text up here says when they remember, you're only allowed 20% text on your image, and there's actually a 20% text tool. It's a Facebook and text check out, uh, come over here and upload your photo, and it's gonna tell you if it's going to be okay with E at um, and you want all these to come up with green ticks and it's gonna be a successful. Um, it's gonna be palace by by Facebook, and means is less than 20% tax. And it's high quality and is gonna be a good ad. Um, so you can see what I've got. I've got a big win I've valued at 29 99 because what am I doing here? Remember, I'm offering value. I'm offering value for free and offering $30 value for one page. Like him If you want someone to move from one spot to yellow from not like an page like AM page one. We need an optimized page. We need, ah, something they could get behind such a sustainable and use reusable fruit drops special for targeting house. Perfect target audience. I know they're gonna like it, but even if they like it, they still have to go out of their way and put their name and their identity behind that page on actually lack it. So you can see the very quick hold action right here on people's. Your newsfeed will be, like, paid, so we're gonna get a lot of lax through this. Um, but make sure you're offering very whether it's a competition. Whether it's a really cool post, what it's like to see more, you want to make sure you have a great call to action. So, um, to celebrate our new Facebook page, we are giving away $1000 worth off. Ah, free Keep, uh, be cotton and bees. Wax bees wax from wood food wraps like our new page to win. Now, I've got a lack page. We can also have a messenger here. If we want to get them on the messenger list, we can throw emerges in here. They do grab people's attention. I'm gonna put win in Capital Circus people. That's one of those buzzwords that get people's attention right there. I've got what they can win. I've got the value that I would like to win the court action. Um, which is very simple. It looks good on desktop. It looks good on mobile. Um, and we've got court action up here in the text, which is the key up there in the text. What could be with passion about a planet? Something that everything everyone can get behind. Um, and we've got out ad going out a link to a page social proof from people who already like it. Kitchen and cooking is out category off a page, and it's already sold. Targeted. The objective is getting on page like or used to do is click infant. And then we start tracking to see how it goes. Split testing against other audiences and other, um, other demographics that we've got up there. Stop split testing that against other ad sets on the placements, other pages, other creatives and test test tests. And then you just have to gauge how well that going and double down on what's working. Ah, but what we need to focus on now is be able to create audiences and create these Target on . Create these audiences through using pixels for people who have already shown interest in our business so we can target them much cheaper, then going for school traffic with people like this