Transcripts
1. Introduction: So if you've ever bean browsing Instagram and you're on the discover feed and you're looking at all these people who are popping up in front of you, you don't actually follow. And you may be wondering, how do they get onto your discover feed? How did they get in front of you when you've never actually heard of them before? We're gonna break down this 16 strategies that they're using to get in front of your eyeballs, even if they are a small account. And we're gonna make sure that you can replicate each of these 16 tips and tricks for your personal profile or your brand profile in order, get in front of your target audience or your ideal target customer. I'm excited that you've joined me in this course because we're gonna break down the 16 strategies in lots of eight over three lectures. It's a very concise, very simple way to do it. I'm looking forward to seeing an electric, too, but we can dive into the first aid strategies to help get you more exposure and ultimately more followers to your instagram account.
2. 8 Tips to appear on the Instagram Explore Tab: awesome. A big, warm congratulations and a welcome gonna be optimizing a profile and the media that you post on instagram in order to increase your organic discovery and therefore, get more people back to your account more that want to see your content, it can come back and follow you. And then even more than that, going back and buy our products Are your software your services or just direct that traffic and do other things that you're interested in? Maybe that's a YouTube channel. Maybe that's a blood that you have. So we're now going to make sure we're also optimizing our media in order to make sure we hack the instagram algorithms Discover tab, where you can see that on the bottom. Here, its purpose is to introduce media to uses they might like. We want to make sure Instagram thinks that a lot of people who are relevant to our core business and to unleash going toe like our content. So in this lecture will cover the 1st 8 off the 16 strategies to get yourself the best possible opportunity to appear on the discover and explore pages on Instagram number one. Very simple, very straightforward some of these a simple we're gonna brush through those. It's good to just keep going over this over and over again in your head cause this is the stuff that works, and I just want you to get clarity around. Number one. Stick to your knee should look at the theme to cancel. Get other small business accounts in your niche. They all the ones that are performing well, stick to the niche. They stick to the content that they know. People are lacking to the only post high quality content, the highest quality content. You cannot outsmart instagram over the long term. They will significantly limit your reach. If you don't have extremely high quality content, how do you know it's high quality? Go and see what the other top accounts of posting. Go and see what your most engaged posa and post more that stuff. Three. Choose your content type very carefully now animated posts and videos a little bit harder to make, but they perform on average 80% better than actual still images. Make sure you're not restricting yourself to still images. You more likely to be discovered in your nation. More like to be featured into in this discover tab. If you were posting animated photos and videos number four mimic the power accounts. Do what you know. Works well in your knees. This is white Research is so important. Go through the top People in your niche go through the people who have the results that you want because they took a certain they took certain actions to get there. And all our job is is replicating those actions for your account. You can basically climb the same ladder that climb and you'll be standing next to him very , very soon So you can see this example here one guy, 974 fault verified user. A lot of interaction. He posted this photo and travel haul. ICS is a smaller countless coming up. They also reposted the same photo because they say they saw that it did so well in this other guys post compared to these other photos and therefore like okay, we're also in the traveling teaches the travel photo, which is gonna credit the people who originally posted it. And we're gonna add all those hashtags you could see the hashtag on the right like the strategies will be talking about. And they got a lot of traction compared to the amount off people who are following them and then building that up piece by piece because they know what works. And they're just copying the best on once again. Don't plagiarize. Make sure you always tag who originally posted and take it down. If you have any complaints that the general rule on instagram number five, you have an 83% more chance of being on the explore page if your followers like and save your posts. So people at double tapping and liking your post and people are clicking that safe button, you haven't 83% high chance of appearing on that explore tab. How do you do that? It's very simple. Just ask people to save and like it. Purse. Any put high quality content up there that's organically gonna get that result Number six tag public accounts associate it with your niche. So you've got the big list. 50 topical authorities. You've got it. Go and tagged these people in your post Instagrams going to start, um, linking your profile with those topical authorities, you're gonna start to become a topical authority and your contents gonna perform better and better because they see that you're linked to the really top tier authorities in that niche . So link yourself by tagging these other people in your photos. Are people gonna enjoy it because they just get extra traffic that you're sending them and you guys can share traffic back and forward. Seven. Speak to the users emotions. Emotion inducing content is known to rank higher. Instagram algorithm rewards that due to the interaction it creates. Creates an emotional change. A shift in people, which makes them spend more time on economy. Drink some comment, which makes them like more engagement that you're going to increase the amount off exposure that piece of content gets so Instagram tracks, likes comments, shares and saves. But but but But bum bum drumroll. Did you know she just gave it away a second ago? The instagram tracks the time uses. Been looking at your posts. So when you're scrolling through your newsfeed and you stop at something, Instagram are recording that they're recording what you stop at and trying to figure out why using these artificial intelligence and machine learning and they try to give you more of that. And if a lot of people are stopping and watching or stopping and observing and spending time on a post, then they're going to be recommending that mawr in the Discover feet. So to make the most of this gallery posts obviously maintained people's attention longer. Gallery posts are where you can scroll to the right, and you can see that it's more than one photo. It's an album that posted about a specific events and make sure you're posting gallery posts. You can check your insights, see what's performing well. And once again, the moral of the story is copy what already performs well, even within your own account And number three intriguing, confusing images of riddles actually help people's down a lot longer. Have a look at this on from optical illusions. It's a weird looking thing that most people are going to stop at, cause like, Oh, I don't know what this is. And the instructions say Close one. I killed your phone and look at this fund. Charge a whole Now it's quiet a ah, weird one, and you don't want to post stuff that doesn't actually work. But this obviously helped maintain people on this photo for a while because they had to tilt their front upside down and they looked charge a whole I don't. You know, if they saw anything, I'm not. You have to pull us up on your own phone and have a look and spent some time in the photo. And, um, I'm guessing there was nothing to see, but they just had people spend more time on this post. See you in the next lecture where we'll continue with the next eight strategies.
3. 8 More Strategies to appear in the Explore Tab: awesome has jumped into eight off the 16 strategies to get yourself the best possible opportunity to appear on the Discover and explore pages on Instagram nine. Relevant Hashtags. We've gone through this. You want to increase your hashtag life expectancy. You want to use all 30 of you. Hashtags will make sure that relevant. But keep using and keep funneling people back through these roads. Highly trafficked roads to your contact. 10. Use popular geo tags to increase your reach. So what is a G attack? JIA tag is basically just tagging a location in your content and so example. This is being tagged New York City. You can see under Craig's beds under the user name in New York City. These are also searchable that also featured people who have amazing content from specific locations and make sure you're tagging your location in order to get featured for your location. If you have high quality content that gets engaged with a lot number 11 use a colder action to give people another reason to interact. So very good one. A simple one most people ever looked, but have a look at the caption off this photo tag. Three friends who were cat lovers and a adorable little black kitten with beautiful eyes sitting next to a curb. Um, people are going to be going through those comments and tagging three friends because everyone has three friends who love cats. It's gonna increase. The engagements could increase people who see this photo is gonna increase those people to come back and follow them because they're being tagged by their friends again. That social proof on this photo and they're gonna come back and follow. So include Instagram stories is number 12. These going to stack on top of each other? Each one of these scientists hit the mark of my hats, hopefully to make too much noise. But each one of these strategies is going to be very powerful. But when you put them all together, they're gonna combine to be the best, most powerful force that you could have for your instagram account. So number 12 is instagram stories really, really highly engaged with, So make sure you are posting stories alongside your content because a lot of people are going to go through your story back to your profile to lack and engage with your other content engaging back. Simple one, but a good one. Almost one week since I have been undercover in in the pack and they still haven't noticed . Anything you can see is a cat that, with a bunch of raccoons and someone typed, isn't really and the owner cats cats on catnip Coat is their name, so I don't think so hot but their there and they're commenting back through their fans, coming back to people who asking questions, therefore, increasing the likelihood that this person bring Han 59 is going to see their next post is gonna engage in like the next post, but also increasingly totally engagement for that post, which is gonna push it into the Discover feed even quicker. So post when your followers are active, make sure you're looking at your analytics. You're seeing when there's a lot of people there and you're posting during that time because there's just more people who are going to be able to see your posts. Number 15 Power likes and engagement groups. Make sure you're joining engagement groups. Make sure you're getting these power likes very powerful at the moment. Number 16 include your area of expertise in your Instagram name. So Dr Harriet Chiropractor and then their name is just chiropractor. And then in their bio, they got chiropractor. And then in that you are well, they've got chiropractor. This is massive, and this helps instagram index your site properly. So make sure that you're going above and beyond other people doing Put your top keywords from your manifesto all throughout your bio all throughout your profile And the biggest tip here is to make sure you included in your instagram name.
4. Your Next Steps: a massive congratulations. And some confetti feed you for making it through this course. Now you're not done yet because we have a lot more in store for you. First of all, we have an entire course library here on skill share that can help further your instagram growth. Just simply click on my name at the top of this screen and then come over and choose the next course that you want to learn from us. We also have many modules available on YouTube. We are entrepreneur Academy on YouTube, and these videos that are too small to make intercourse is that are fully up to date and coming out 3 to 4 times every week. Make sure you hit that subscribe button over there. And lastly, please let me know In liked about this course by leaving feedback, let me know in learned really helps me to see that. And it really helps my course get further out. So I really appreciate it that 22nd favor, if you can spare, if not no problems of still looking forward to seeing you in that next course. Go on hand, pick the one that's right for you and your instagram growth. Or if you wanna venture out into the digital marketing world, we have more courses on other topics here as well.
Benji Wilson, Social Media & Entrepreneurship
