Event Poster Design: From Brief to Print

1. Class Intro: Hi. Welcome to the Skillshare class on how to design an event poster for a music festival. My name is Marlene. I've been working as a graphic designer and print designer for about seven years now. In this class, I'm going to teach you everything about how to create an event poster. From getting the brief from your client, to working with typography, illustration, and hierarchy. Then finally, how to prepare your artwork for print. The class project for this course is to create your very own event poster. It could either be a project that you're working on for a client, or you could share something that's just a personal project for a music genre you really enjoy. After taking this course, I hope you feel excited and inspired to create your very own posters, and that you feel a little bit more confident with the different printing settings, and how the creative process of creating a poster for a client actually works. I can't wait to see what you're going to create. Let's get started. [MUSIC] 2. What to Include & Tips: [MUSIC] When you're designing an event poster, in my experience, there are different sections that tend to come back. It's always good to be familiar with the type of information that you typically want to fit in your poster. This is also good to know so that you can make sure you get all this information from your client before you actually get started with your design. Your client might send all this information right away or you might have to ask them for it. I thought I would share a little bit what a typical poster design typically needs to include. Typically, most posters have the event name. It might be like the name of the festival or the name of the organizer, something like that. Usually, you have the dates that the festival is happening on so that people can know when to attend, the location. Normally, a lot of events also want to list the artists that are going to be present. This is a good way to draw in people who might be super interested in the different artists that are listed. Something that a lot of people also want to include is organizers or partners. This is usually where you have to fit a ton of different logos that might not be in the style that the rest of your poster is. It's always really good to know beforehand what those organizers and partner logos look like so that you can make a space dedicated in your cluster to be able to fit them. In some cases, you have logos that can easily be put in black and white and that makes things a lot easier. But in my experience, when you're working with events that have a lot of different partners with different logos, it might be that they have to replace on the white background. Sometimes you can make a border around your poster or create another space in white where those logos will go. Some events also want to include things like their website or where to get tickets. This is usually a really good way to not have to just Google the name of the festival as someone who wants to attend, but you're giving them an easy way, a call to action to how to get the tickets. The last common piece of information that a lot of posters want to include is social media handles or hashtags. This can be as simple as putting the different social media icons and putting the handle or putting a hashtag somewhat on the poster. This is going to help them drum up interest about the event beforehand. Lastly, sometimes events also want to have information about the event itself like if it's accessible, if it's going to include food, things like that, where you have a little bit additional information. If you're noticing that your client is trying to fit a lot of information into the one poster design, you can try to encourage them to just see the poster as the first interest point, the first thing that your potential visitor is going to meet. Then you're going to guide them to the website where they can read a lot more. If you're noticing that your client wants to put paragraph after paragraph on the poster, it typically makes for a less effective design and so take your role as a designer to be a guide for how much information you think is appropriate. You can always show examples of other really nice posters and make sure that you have that conversation with your client. There are a couple of different questions that you need to make sure you ask your client before you get started. Besides knowing exactly what information to include, you also want to know when the poster needs to be ready for print. Because typically if an event is a certain date, you want to have a couple of weeks before that just to be able to print. Different printers have different lead times, but just make sure that you have time both for revisions and back-and-forth and also for them to print. You also want to ask a little bit about the printing press. You want to ask about the size of the poster. Is it like an A1 poster, an A3 poster or more like a flyer. So make sure you ask about the dimensions and also check with the printer or with your client about things like the bleed settings. This is going to be super helpful when you're creating your design because you'll know what a safe zone is. If you're working in design, which is the tool that we're going to use, it will also give you a little bit of a guide for the area that you want to keep safe. But it's always good to know right from the beginning so you can prepare your document correctly what bleed settings that you want. Some clients might also have an idea already of images that they would like to include. Maybe it's a photo from a previous event or photos of the artists that are going to attend, so make sure you ask for logos and images and anything else that they need to include. That can also be things like brand colors. If there are specific requirements for the style that the poster needs to have, maybe they've had previous years when we've had a design and you want to stick to a familiar feel, that's really important to know before we get started. Now that we have all of the basic information to create the poster, we're going to start looking at inspiration. 3. Research & Mood Board: Now that we're ready to start looking for inspiration, I think it's important to do this in two stages. The first one is to do research and create inspiration boards for yourself and then you can work together with your client to double-check that this is on the right track. Sometimes for smaller projects like poster designs, there might be a quick turnaround, you might not have a huge budget. In this case, I suggest using something like Milanote to create a mood board that's quick and easy, is not going to take you too much time, but is still an easy way for you to double-check with your client before you start designing to make sure that you're both on the same page. In this course, I'm going to be designing a poster for an event called Tiveden Americana. This is a music festival for Americana music and it's going to be held in a national park, which is super cool. First we're going to look at some inspiration and do a little bit of research on the music genre itself. Then we're going to go and add this to our mood board that we can share with our client. The first thing I'm going to do is just to look into a little bit about Americana music because that's something that I'm personally not that familiar with and I want to make sure that I'm hitting the right feeling. I'm just going to head over to Google. [NOISE] I'm just going to start by looking at some images. This will just give me like a super clear first feeling, what that means and I can see a lot of country style, a lot of guitar music. A lot of it seems to be very live small-scale feeling. I quite like this where it's like outside, kids kind of related to indie, maybe folk music. I think this is really good so we can use this as references. I like the black and white type of images. I think one trend that's coming up is a lot of these very golden warm tones. I'm going to head over to Pinterest as well. I'm just going to have a look there. [NOISE] Do the same thing, just google out there. Right now also we're getting a lot of the same thing, we're getting guitars, I like this one where it's like a little bit of a hand lettering feeling in an illustrated aspects. I just do this for a bit where I'm looking at different examples and what's already out there. Especially I'm noticing a natural muted color scheme, which is actually going to work really well since we have this national park theme. Awesome. Now that we know this, I'm going to do one more thing, which is, I'm going to look at national park posters. [NOISE] Because I think that's something that we can also get some cool inspiration from. This one is awesome. I really like how the text is spread out in different places so you have the different directions of the text. That's really cool. I've collected a couple of different inspiration images and I was looking at Pinterest, Unsplash for photos and just Google. What I'm going to do now is I'm going to put them into this new Milanote board. This is going to serve as an inspiration. The first thing I want to do is just to get everything on the board. I'm just going to start by dragging all of these images here. We can start to see that there is a couple of trends, we have all these yellow and warm colors. It's quite natural for photography. It feels like there's a lot of things outdoors. I think I missed one image. We can start to see that there's some photography here. We have some graphics, some more type of graphical ones. What I'm going to do is I'm just going to start to order these a little bit so that I feel like there's a little bit more of a structure to what we have here. This is just so that it's going to be easier for my client to have a look at everything and see what it is that we are putting and why. I'm going to start to put these different poster designs over here. I think we're going to lose this one actually. Be a little bit neater and it's not my favorite anyway. Some mnemonic that, we have that, and then we have this more type of graphical stuff over here. Then we have some more photography based things. I really like Milanote because it's so flexible and you can organize things into categories and you can put notes so that's what we're going to do next. Once we have all of the photos that we feel are representative of the style, let's have a look. I think as nice as this one is, I think that the color tone just isn't working so just for the sake of keeping our design a little bit cohesive, we're also going to go into this one and we're going to edit it a little bit so we're just going to click "Edit Image" and then we can just go straight in here and start editing the picture. Great. That's looking a lot better. We have a little bit of stuff here. This one, I think as much as it does apply with the color, I think it's a little confusing because the style is so different. What I'm going to do now is I'm going to create this as three different zones just so it's easy for my client to understand what it is that we're showing and also for me to remember why I picked different things. I'm just going to move all of this down and I'm going to start putting a little bit of notes and titles. You can just go on this little extra dot here and you can just click on the heading and drag that over here. This is going to be poster inspiration then I'm going to put photography style. Then finally, we're just going to show a little bit of what the topography could look like. I like to always give a little bit of an instruction to my client as they're getting in here and so sometimes I like to add a little card at the top where I'm explaining a little bit about what's going on. The last thing we're going to do is just clean this up a little bit, just so it looks a little bit neater so we align this and same with here. Then we're going to share this with our client and all you have to do is click "Share" and you can create different settings so you can either enable read only and that will just let them see it but not engage with it unless they're creating an account or you can add them as editors, which means that they can do the exact same thing that you can so they can add notes, for example, and let you know their thinking process. 4. Hierarchy - Effective Design: [MUSIC] When you're creating any piece of design, the right hierarchy and thinking about what information is most important is one of the best ways to make sure that your designs are not only good-looking but actually effective. I thought we would have a look at how a couple of different posters have worked with hierarchy to make sure that their design is very effective. The first poster we're going to have a look at is for the span called Sync, and there's quite a lot of information here so we're going to start unpacking it and look at how they use hierarchy. The first thing we're going to look at is what stands out to us, and this is something that comes with practice a lot. I think it's a really good idea for you to go to Pinterest or other places and start looking at different event posters and what stands out to you. In this case, the most important information and the information that you can see first is the band name, and that's because that is what is going to draw people to this event. Then if we look at hierarchy, most of the time hierarchy is done either through size, color contrast, or bolder type. The next thing I'm seeing is the date that the image is happening on and the logo of the organizers. That seems pretty correct to me. Usually, you want to make sure that the people who are going to be hosting the event or the bands are really at the forefront and then you can have a look at the rest of the practical information. In this case, we also then have a quote about what their music is like so that people who haven't been to any of their concerts before are excited to come. We also have a little bit information about what will happen and where it will be, and a very practical information laid out in these little blocks, the venue, the time, how to book tickets. Then we have another logo of the organizers. In this case, this is the organizers of the event, and this is the organizers of the location. It's not really that important for the person who's attending the event to know which one is which or to know who these people are, the most important thing is to know what is happening, why should I go and how can I then go there? The least important information for the person to know, but it's important to have on there is things like the sponsor logos and a little bit about the company number or the organizing number of the company, just to give a little bit of legal information for this poster. The next one we're going to have a look at is taking a very different graphical approach, here we have illustration and the hierarchy here is also very clear. We actually have a really similar hierarchical order of information to the last poster, which means the first thing we see is the name of the festival. The next thing we can see besides this beautiful illustration which really sets the tone for the type of music is the date, and then the third piece of information that we can notice is the logo of the organizers and finally the website where you can learn more. The last piece of information is just the logos of the people who are sponsoring it, and I think this is a perfect example of a super simple poster where it will draw you in. It will be very visible and all the information you need is actually just the website so you can go and check out more about the event. It's not always important to put all the information straight on the poster, especially if it's a little bit more time before the event is going to happen, it's really good just for people to go check out the website and learn a lot more about what's happening. Let's have a look at how in the poster that we're going to design, it is actually going to work with a hierarchy. We know that we have this different information, and the first thing I want to do is just to think about the priority in the hierarchy of this information. I think their location is going to be a little bit bigger. I think also the date is something that's quite nice to make really big because numbers tend to be quite visually appealing, it's not that long so it's really nice to make it quite large and then also, it's a good thing for people to know when it is and that's a key hierarchy information as well. I'm going to make this bigger, I might think about maybe making the numbers bigger and the text a little bit smaller. Maybe something like making sure it just fits underneath or something we'll have us think. Then we have all these different artists which we could maybe keep like this or maybe do a slightly different layout, and then we have the website. Okay, that's interesting, so hierarchy here would be logo is the most important, location and date is the next important and then maybe we will make this bold or something so maybe it gets a little bigger as well. Then we have the artists and the contact information. Cool, so that's where we want to fit. Now I want to think about how to create this feeling of the nature, the feeling of the music and information and inspiration that we looked at before [MUSIC] 5. Layout & Design: [MUSIC] Now that we know the basic structure, all the information we need to put, the hierarchy and the inspiration that we're going to be using to base our design on. It's time to start creating the design for our poster. I'm going to take you along as I'm designing this poster for the Tiveden Americana event, and you can see my working process in Adobe Illustrator. Because I work a lot with illustration and I personally just feel a little bit more comfortable creating designs in Adobe Illustrator, I usually start out creating my designs and layouts in there and then I move everything over to InDesign. InDesign is specifically created to design print, but you can also export a poster as a PDF from Adobe Illustrator. If you're completely new to Adobe InDesign but you're really familiar with Adobe Illustrator, you can stick with the program. I just want you to know that. We're going to look at how to use InDesign as well so you'll learn that process as well, but it sometimes can be just good to know what your options are. I might use illustration for this project, but I also want to explore maybe using some photography. I'm just going to go on Unsplash. In this case, actually there is no photos that the client actually wants me to incorporate, there are no specific ones. I think what I'm going to do is going to start by finding some pictures of guitars. Something that is going to give lots of space, but layout like this is pretty good in the sense that there's a lot of whitespace, but it's a really different type of vibe. This one would fit better, maybe something like this would be cool, where it's like the right vibe, but this feels really blurry. I'm not quite sure. I like the outdoor scene as of this, but then there's too much going on. This is a good one. I like this one. I'm going to download this one. I want to find someone who's maybe playing music as if it would be like an artist. This is pretty cool. This is like the vibes that we saw in a lot of the inspiration. I think it's cute, maybe I'll save it for later. This is also pretty nice. I think this has a lot of potential with that feeling, but does feel quite murky. Maybe I will have to go into Photoshop and edit it a little bit. I found another one that I think might be pretty cool. This is actually one that I found as an image on Unsplash, but then I was just playing around with different effects because I wanted to create something that looked like a burnt polaroid. As I was playing around with techniques a couple weeks back and I made this as just like a fun experiment. But now looking back at it, I think that the polaroid burnt feeling might be pretty cool. All I did was basically to do a color burn with the effects. Instead of choosing multiply, I just chose color burn and then I added a couple different color layers to it. I also made this a little bit sepia with the colors that sepia is pretty cool. But I also want to incorporate some illustrated elements. I was looking at the way that a guitar looks, and I'm sure [LAUGHTER] there's a much better name for it, but the neck of the guitar and where you have all the strings. It does remind you a little bit of a tree trunk. I had an idea of connecting the guitar which is kind of essential element to this music genre with the tree, which is this connection to the national park aspect. I'm going to have a look for some different pictures of trees and some pictures of guitarist so I can use them as a reference. I was able to find this picture, which is a vector that I was able to grab from a stock site that I have a subscription to of a pine tree, which is the most common type of tree in this type of national forest that we have here. Now I'm looking for something that can be the guitar part of it. I was looking at pictures of guitars and I came across this one. Now, I think this one has a lot of great things going for it because it's a really simple image. There's a couple of ways you can do this. Sometimes I just use the pen tool and I will literally trace along the edges and just choose the parts that I think are interesting. If it has to be something super symmetrical, I might choose to use the Ellipse tool to create the perfect circle and things like that. In this case, I want to try to image trace this and I'm sure I'm going to have to fix it up a lot, but I just want to see if we can use that to create a little bit more of a grungy feeling. I'm going to start by making this black and white. I'm just going to go and edit the colors. I'm going to click "Edit", "Edit Colors" sorry, it's in Swedish, but I'll try to translate and then convert to grayscale. That's going to make it easier for it to image trace. Then I'm going to just click "Image Trace" and it's going to give me something pretty crazy. But what I'm interested in here is actually this. I think this looks pretty cool that it has image traced it but not perfectly. I think the shape of it is correct. I like this little bit. I'm not sure if it's too messy. You can also play around a little bit with the settings for this. Right now it just is standard, but you could also have multiple colors or just grayscales. The black and white logo type tends to give a very basic main shapes result just fine. I'm just going to go with the standard and I'm just going to expand this and that's going to allow me to edit it. I'm just going to ungroup this. Usually, in my experience, you have to do it a couple of times. Now I can remove the white background and I'm going to make this black and then we're going to merge all these things later. I'm just going to go and grab everything that I don't want to see and try to make it the black color. Cool. All I did was I kept the bits that I like, which are the shape of it and these lines here. I also went in and changed a couple of these so that it's not perfectly symmetrical because I do want it to feel like it's a unique design on either side. Cool. I have these two parts. I have the tree and I have this. Placing it like this already looks pretty cool. I definitely think that we need to get rid of this part here or at least hide it. I'm going to see in terms of sizing, what might look good. I was thinking something like this. It's going to be pretty good. I think it's pretty cool. I know color-wise this looks a little crazy because we have black on a gray background, so you don't see this so much, but I think it's going to be up to the color choices to make it visible. If not, we're going to have to go in and just make these a little wider. This is all of the information that I want to fit. Let's get rid of that. The first thing I like to think about, because it's the main hierarchy is the logo. I think in this case, if it's going to place on top here, it's going to have to be white. I'll just go change that. We'll see if maybe we want to put it really large or basically the first step that I'm doing now is just playing around with the layout in Adobe Illustrator. I could definitely do this straight in InDesign, which is the program I'm going to use to export this for print. But I'm just so much more used to working in Illustrator and I feel like it's easier to test things out. Especially when it comes to illustration, I'm way more comfortable just creating it in Illustrator first. I'm just playing around with ideas now and then whichever design you feel strongest about, I'm actually going to create that one in Adobe InDesign. Let's see. We might have to put some filter on this to make sure it's visible. I don't want it to be right on the edge, I don't want this edge to be right on the top of the guitar. It's looking a little awkward to me. I'm going to have to choose a typeface that I feel is a little more inspiring. It's just a basic one. Let me have a look at some options. [MUSIC] It's quite nice. I think I'm going to go for this one. It has a lot of character, but it's still a really simple one. It feels quite in line with the other styles. I'm going to try something. I see this area here that's black and there's quite a lot of space there. What I'm going to try to do is I'll place this on top here. We're going to place this in white, we're going to see if that's going to work or not. Then we're going to see if we can maybe place all of these artists names in a different way. I've just prepared this as slightly different format, so they're all laid out like this. I think this could be pretty cool. I'm thinking of maybe mirroring the color of the guitar itself, this is totally not working though. I'm thinking maybe I'll switch this around, put this here a little bit more like what we saw for the inspiration images. I can already tell that some of these or the photos are going to be trickier to work with, and so I actually think that the most successful design is going to be the illustration version. I'm actually going to complete these other two, the photos in my own time and I'll show them to you as well at the end of this video, so you'll see three different concepts. But on-screen now I'm going to be sharing with you how I do the illustrated one because that's the one I think it's going to be the winner. We have everything we want for the illustration. I'm thinking that the guitar should probably be front and center, and thinking of placement, I'm not sure we need the whole tree to be part of it, if it needs to be this tall, if it can get cut off, it shouldn't. I'll test a couple of different ones, but I also don't think we need to have the whole guitar shown. I'm just thinking something maybe like this. Perhaps a little smaller, something like this. I think that could be pretty cool. I think you still get the idea, but it's not too overwhelming. Then we're going to try to place out the logo. I think that we could either make it like this where we have it on top of it and we'll just do a bit of an overprint effect, and then we're going to make all of these the choice for the right typeface, and I'm just going to make some of these, maybe slightly different. There you go. I want to be able to incorporate the date somehow. That's something that's going to be a big thing. I could put it here, which could be pretty cool, that could be an opportunity to do that. What I saw in some of these designs that we looked at before was a little banner thing, so I'm going to try that just over here. You might wonder, why does I think in black and white at the moment, is just because I like to focus on the layout first, and then once I have been able to figure out the overall layout of things, then I like to just go in and pick the colors just so that I know that the overall layout is going to work. Let's sprinkle in and adjust a little. Put this top. Something like this, maybe. Then the question is, are we happy with it being just like this, or do we want it maybe to be a little more interesting? Maybe we just add another paint. Just create a little bit more of that filling. Maybe we can add a slight detail. You'd be a little line. Getting a bit more character. We'll do the same one here. That's a start. I think that's cool because you're getting those division of the date and the logo itself. This is a little bit empty now, but we can how think about what to actually do. Now, I'm thinking that this needs to be the next one. I put this on top here. We could put this all the way here. But I think it might look a little bit too awkward. I think maybe making sure that it's in-between where this is stopping and this is stopping here. Now we've got a couple of different things to place because this is already underneath and smaller, I'm thinking that if I just place this here and then place this under here, it's going to be just a list of more smaller and smaller stuff. What I'm thinking is, what if we would do this and place the location a little bit smaller on top, and then we have a ticket prompt a little bit bigger underneath. That way, we're making it a little bit easier for people to get in touch, but the location is still there. What do you guys think? Let me know in the comments what you would've done. I'm just going to go ahead and move this up a little. I can like that layout. The one thing I'm feeling right now is that it's pretty awkward with the space here, and also all of these ones, if we're going to place them here, which is my feeling that we should, I feel this is very cramped. I'm thinking we might just try to move this over here. See how that looks. I like it. I think that's going to work. We make this a little bit smaller. Then the last thing we have is just the contact information. I'm just going to make that a little bit bigger, I think we'll make it a different color. I like this layout. It's pretty cool. Great. Now we need to think of what colors. When we have a look at the inspiration, we saw a lot of these muted, natural tones, there was a lot of brown beef, these burnt colors, and a lot of colors that feel natural. Because this is going to be in a national forest, I think it's perfect. I want to test that a couple of green colors. I'm going to start by just adjusting this, putting it in the back. I'm going to try to look for a green that's in its natural color spectrum, maybe something like that, and then actually I can merge these. What if we try to go for a shade of this which is just darker? We'll have to see how much darker. This is cool, but the guitar is disappearing a little bit. We'll have to make it a little darker. I'm going to make these lines a little bit wider because I can tell this is going to be a little bit of an issue. That looks a lot clearer now, I might go in and fix a couple more, but I think familiar perspective, just explain. Now, there's lot of white on this here. I want to try to grab a color that feels a little bit more like those, be she warm tones that we saw. Maybe something like this. Let's go and grab that next color that. Nice. Let's see now, if we want to do something about this color tone, I'm thinking this is a bit too harsh with this black, so I'm going to try to make it a green color. That looks better. It looks a lot more natural. I could go two ways now. I could either make some of this really dark green, which would look pretty cool, but I have another idea. I think I found one that I like. This is basically a darker version of the color we have here. This, to be honest, could be the poster design. I am going to run it by my client, but actually I wanted to show you another color option that I was testing out. This is another color option that I like. What I like about it is, it's really going with the inspiration pictures that we saw, however, I do feel like the legibility of the logo against the tree illustration is a little bit weaker. But I'm going to show my client books and we'll see what they pick. Before I send it off, I'm going to put it on a mock-up and I'm going to show you guys the different ones that I actually ended up showing the client. 6. Mockups - Presenting Your Work: [MUSIC] Now that we have our different design options and we want to present the work to our clients, we want to make sure that it feels representative of what it's going to look like. Because a lot of clients, they are not used to envisioning what's something that looks flat on, just a computer is going to look like in print. I really like to use mockups to make sure that you're giving your client that imagination of what the design to look like. There are so many different sites where you can download pre-made mockups for a poster design. Posters are quite common thing to design so there tends to be a lot of options. I tend to use Envato elements because I have a yearly license where you can find lots of great mockup examples. They're usually Photoshop files that are super easy to edit. There's also a lot of free sites and so you just have to look into what the licensing is. For mockupsdesign.com it does say that you don't have to credit the person, but it's always a good idea just to have a look anyway. In this case, I'm going to go with the poster and concrete wall mockup because I think it really fits the type of vibe that I'm creating. Great, so now we have the design open. Typically you'll see something like this where you have the mockup which has, if you expand it, lots of things like contrast, you might have different layers. Like if you look really carefully, it's this little bit here, so the overlapping, you could remove that. Just lots of little things where you can go and edit. You also have things like the highlights of it so you can see what the effect is. In some cases, like right now, I think this highlight is super-strong. You can either just choose to remove it or you can also, if we turn it back on, go and change the opacity of this. This is something where I like to start putting in my design first and then see how I can represent my design best. I'm going to click on this poster 1, and this is what's called a smart object or a smart layer. That means that what you put in here is going to be updated in this other layer here. What I'm going to do is I'm literally just going to go into my Illustrator file and I'm just going to grab the design I have here, copy it, and then I'm going to paste that in here. I'm going to keep it as a smart object. Then I'll just have to resize it a little bit to fit the actual poster design. This is something where you might have to play around a little bit with the dimensions. Some poster mockups might not be the exact dimensions that you're working with. Maybe you have to look for another one or see how it's going to work best with your design. In this case, I think it works totally fine because we have a little bit of whitespace on either side. I'm just going to hit "Enter" to place that and I'm going to go "Command Save", and that's going to save it and put it onto this other design. Now if we go to the other tab, you'll see that the posters there, but like we saw with the filter before, this is super faint. I'm going to go and have a look at these. I think that the highlight is probably the biggest problem here, so I'm just going to start to remove it. We could either just straight remove it or we can maybe see if we want to keep just a tiny bit of it. Perhaps if we have nothing, it looks a little bit too fake. If we start moving it a little up, I think that's pretty cool. We also see a little bit more of a texture through. You can go through the different settings and because these mockups are created by different people, they will be a little bit differently laid out, but this is quite a typical layout of a mockup file. I'm going to save this and then we're just going to export it as an image to show to our client. These are the three ones that I ended up showing my client, and I'll talk you through a little bit what I did. The first one is the one that we looked at with the guitar and I ended up working with this whitespace to try to put in the date, which worked pretty nicely, and then I replicated that effect with the tickets. I then was able to use the space around the frame to put in the different information like the artist and the place, which is something that I think work pretty nicely, and I also added a color filter to make the whole image a little bit darker. The next option was the one with the color dodge or the burnt feeling. I ended up adding a white frame to this one just to create a polaroid feeling. Here the layout is pretty simple, I just wanted to image itself to be the focal point. Then finally we have the design with the illustration. Here, I actually ended up adding a little bit of a detail that we had initially, and I made the shapes inside of the guitar a little bit more prominent. I also worked a little bit with the hierarchy, so I made the dates. How do you see vertically, not horizontally? I also made the sizing of certain things a little bit different, so these were the three fun designs that I ended up showing my clients, and they were showed on the mockups. You'll be able to see it how it was gonna be in a setting. The client shows the illustration 1 and not being rolled out in their different events. 7. Printing from InDesign: [MUSIC] Now your client has approved your design and you're ready to move it into Adobe InDesign for print. What I'm going to do now is take you through how I go from Adobe Illustrator to creating this design in InDesign. But the same thing works if you're designing straight from InDesign. I'll show you how to probably take an illustration that's created in Adobe Illustrator, and moving it into InDesign. The first thing we're going to do is we're going to be setting up the document in Adobe InDesign, and here, it's working in millimeters, which I'm quite comfortable when it comes to print, and I'm going to put this as one page because it's going to be a one-sided poster. This is the dimension for an A4 poster, which is what we're going to create now, and here is the margin. This is going to show a little bit about that safe zone that we've been talking about before. If you keep going down, you'll also be able to put the bleed. In this case, I'm going to put five millimeters because that's the standard that my client has asked for. I'm going to click ''Creates'', and here we have the documents setup. If you're new to InDesign, what you'll see here is, this zone here between the edge and the inside with some purple line, that is basically the safe zone. When you're printing and it's getting cut, it could be that a little bit of this edge could be cut a little further out or a little further in. You just want to make sure that any texts or important information is placed inside of this line. The red line shows bleed. This will be an area that it can also be affected by how it's cut. You'll make sure that nothing is going to be actually be placed here except for, let's say the background color, or if you're doing an illustration that's spanning the whole width, you might be able to put that all the way. In this case, what we're going to do first is just put the background. I'm just going to place a box that's going to span at least as wide as the outside here where the bleed is, and I'm just going to go and grab the color from my illustrator documents. In this case, you can grab the hex code and it will translate pretty well into a CMYK. [MUSIC] I'm going to be placing all the texts in here, and I'm going to put in things like the logo, the sponsors, and anything else as images. That takes us to the first thing I want to show you which is, how to take this illustration and create it as an image that we can add into InDesign. What I'm going to do is I'm just going to go and copy this, and then we're going to go to our file here, paste it in, and we're going to export it. What we're going to do is we're going to save it as the format that we're going to be using, which is Adobe PDF. We're going to call this tree illustration , and then we'll Save it. What we're going to do here, we're going to put it as high-quality print that will make sure that this is optimized for InDesign later on. You can just straight copy it and paste it into InDesign. I could do this, where I'm copying this and I'm just straight pasting it into InDesign. It does work and sometimes there's no issue, but in my experience, it can cause issues when you're printing, and it can also be that it becomes difficult to edit when you're coming back to document after some time. I think it's always a better idea to just export it as an image, and then you can always embed it. We're just going to go and grab this image and drag it into here. [MUSIC] Now we're going to place it roughly where we think that we want it, and we can always adjust it a little bit later. I'm thinking maybe something this, making sure that we think about how the bleed is affected. In this case, I'm not too worried about the outer edges because if a little bit of it gets cut off it's not too big of a deal. I'm okay placing it a little bit outside. Then we're going to grab the logo and the text and just start adding everything in. As we can see, I'm always looking at this area and I'm using it as a guide. I think it's always a nice thing to be able to have an alignment in your design. That's going to help me when I'm creating all of the different areas of the design. [MUSIC] Now our design is ready in Adobe InDesign and it's time to export it for print. There are a couple of different things that are good to think about. I'll just show you that on my screen right now. The first thing we want to do is to export this document, and you're going to do this under ''Export'', and we want to make sure it's not set as interactive, but rather as print. Then we want to make sure we have a clear name for our design and then we just click ''Save''. We're going to get this box, and here's what we want to have a look at. This already say high-quality print, which is exactly what we want. But we want to go through these different ones and have a little bit of a look. The first one we're going to have a look at is the bleed settings. I'm sorry, this is in Swedish, but I hope me translating can be helpful. You can just choose to use the document bleed settings. In this case it's five millimeters, which is exactly what I want because that's how I've been designing. You can also hear if your printer has asked for different things like showing the color profiles, you can embed that here as well. The next one we want to have a look at is the one called advanced. Because here we are going to be dealing with the typography. Because the type that you have in the poster is actually written texts, you want to make sure that basically it's the same as when you go into Adobe Illustrator and you're expanding the text. What you're going to do here, is you're going to put this at 0, and I know that mine seem a little abstract, but that basically means that it's embedding all of the typefaces that are in this document. The next thing I'd like to do is just have a look at the summary because this has a little warning section, and if there's anything like really low resolution images, or anything else that could be a problem for the print, it will come up here as a little warning. The only thing you have to do after that is just click ''Export'' and you're done. 8. Class Project & Thank You: [MUSIC] Now it's your turn. Take everything you learned in this class and anything that inspires you in the music industry and create your very own music event poster. I'm really excited to see what you're creating and keep in mind the different information, the hierarchy that we want to create with our design. You can share sketches, full designs, or even something placed on a mock-up and you just make sure to place it in the projects tab underneath. I'm also here, if you have any questions, you can go into discussion and ask me anything about the process or anything that you feeling a little bit unsure about. Thank you so much for taking this class. I look forward to seeing your projects.