Transcripts
1. Introduction: I still remember that
feeling the first time someone bought something
from my Etsy shop. You get this [NOISE] sound
from the Etsy shop app. It's just a mix of excitement
and hope and opportunity. Someone just paid me for
something that I created. For the first time. I realized that I really
can diversify my income. Now it gives me the time
and freedom to really design the business that works
with me and my lifestyle. Hey, there I am Cheryl Chan
and I am a brand designer, a YouTuber, a multi
passionate entrepreneur. When I started my design
business in 2019, as a full-time freelancer, I had no formal design training or any serious business
experience at all. The only side hustle experience that I've had in the past was this tiny Etsy shop
that I opened with my best friend in 2017
called DaughtersKombucha, selling kombucha starter kits. Well, it wasn't the most profitable business
that I've created. It taught me the ins
and outs of Etsy, the challenges and risks of
selling a physical product, and the importance of branding
and customer experience. After a year of being a
full-time graphic designer, I decided I wanted to
revive my interests and product creation and
open a new Etsy shop, this time selling
digital products, specifically Canva templates. This decision has opened multiple doors of opportunities
for me and my business. In this class, I wanted to teach you to do the same thing. We are going to learn my step-by-step process of how I choose my digital product, how I plan a product with
my product spec sheet, my tips on designing
templates on Canva, how to create beautiful
product mockups, how to create a standout
product listing on Etsy, and the ins and outs
of branding and creating an amazing
customer experience. This class is perfect if you are a graphic designer or even have some basic understanding
of design. I want to thank you for
choosing my class today and let's start creating
your first product.
2. Class Project: Let's talk about the class
project for this class. In the Resources section, you can download my
product spec sheet that's included with this class. In the next couple of lessons, we are going to be going through each section and
completing them together. At the end of completing
your product spec sheet, I would love for you to
share your completed work. Take a screenshot
of it or save it as an image and share it in
the project section below. I'm happy to provide my
feedback or if you have any questions on how to improve your product and
your product listing. After that, feel free to take a screenshot of your
Etsy storefront or even a link to your
launched Etsy shop to share with the community. Let's cheer each other on for
such a huge accomplishment. Let's get started.
3. What You Need & Costs: Before we start creating
your digital product, in this lesson why don't we take a look at what
programs you might need and all of the costs associated with
opening an Etsy shop. First off, there's Canva. You're obviously creating
Canva templates here, so you're going to need
a Canva subscription. Now for everything
you need to do to create a basic Canva templates, you can use the free version
of Canva, no problem. I always do recommend
everyone to upgrade to the
Canva Pro version, the paid version, when you feel like
you want to upgrade your designs and if you want to provide a more advanced
design to your customers, then I highly recommend upgrading and trying Canva
Pro just because there are a lot of features
there that will save you so much time
and will just take your designs to the next level. Next up is your Etsy shop. To open an Etsy seller
account, it's completely free. Just go to the Etsy website and sign up for a shop account. Then once you start
listing your products, that's when you start paying. There are actually four
things that you will need to start paying for once you start
selling products on Etsy. The first one is the first listing fee
and that is 20 cents. This is the price that
you will be paying every time you list a
new item onto Etsy. The second fee that
you'll be paying is the listing fee sold, which is also 20 cents. This is the listing
fee that they will be charging every time
you sell an item, essentially becomes
a restocking fee. Every time you sell an item, one item is less in your shop, so in order to restock
the item into your shop, they're going to charge
you 20 cents for that. The third fee that
you'll be paying is their transaction
fee which is 6.5%. I believe they just updated
that this year in 2022, so it is a little bit
higher than it was before. This is a fee that Etsy charges
you every time you sell an item to pay for all
of their expenses, to run their business, to market their business, and everything like that. The fourth fee that
you're going to be paying for is their payment
processing fee, which is typically
a set price plus a percentage of the
price of your item. This is dependent
on where you are living and where your
shop is setup in. As an example, in
the Netherlands, I pay 4% of my selling price as well as 30 cents
euro on top of that. This is the price that
you are paying in order to use their Etsy
payment system. Now as you can see, these costs and fees definitely
add up very quickly. I think a lot of people
will start looking at these fees and decide that
it might not be for them. That's totally fair, but I do want you to
keep in mind that Etsy is a huge
e-commerce marketplace that is attracting
millions of shoppers to all of the Etsy
stores there is today. While you might not have a big audience at the beginning, if you are opening your own
shop in your own website, listing your products on
Etsy will open you up to their massive audience that is already looking for items
that you might be selling. This way you don't
have to do any of the heavy lifting
in the beginning to bring people into your store. Now while these
fees can be pricey, I still think it's really
worth to look into other Etsy as a platform
that's right for your product. I would just make sure
to keep these fees in mind when you are pricing
your products correctly. The last thing that
you might be paying for is Adobe Photoshop. Now in order to make these beautiful most
professional mockups for your digital products, the best program to use
is Adobe Photoshop, but it is very pricey and
pretty complicated to use. In this class, I
will be teaching you an alternative method to make these product mockups
right in Canva. That's all you need. Let's go to the next lesson
and choose your product.
4. Choose Your product: In this lesson, we
are going to be choosing your product that
you're going to be selling. Remember to head to the
resources section to download your
products spec sheet that I've provided you, and we're going to be using that product spec sheet as
we go through each lesson. You can either download it as a PDF and you can fill it out on any PDF reader or you can
print it out and write on it. I'm going to be
actually using my iPad. In this first section here
you're going to see a list of all these different
digital products on Canva templates that are already being sold on Etsy today, so I would just recommend
going through this list and picking one of these
for your first product. If you want to look up different ideas or just to
see what these templates could look like you can head onto Etsy and
actually check out, type in Canva templates or you can type up
YouTube cover templates, Canva templates and you can find some examples of what is
already being sold today. Or you can also
head into Canva and go into their design
spotlight section and you can check
out all the in-house Canva templates that are
already available right now. I'm looking at this list
and I think for my product, I'm going to be making a Canva
workbook, a PDF workbook. I'm just going to cross
this section out. When choosing your
first product, I do have a couple
of tips for you. Tip number 1, I would always recommend
finding a product that is already popular on Etsy
or is already available. You want to make sure you're
picking something that there is already an audience
looking for that product. It's not the time to be
super innovative and come up with something completely new
and new concept right now. Pick something that's already
there and you'll have an easier time finding an audience that will be
looking for your product. Tip number 2 is to look
in the review section. Let's say for me, I would really want to make
a PDF workbook of some sort, so I'm going to go into Etsy
and I'm going to lookup PDF workbook Canva templates,
something like that. Then I'm going to find a
couple of listings that I think look really good
and has a lot of reviews. I'm going to go into
their reviews section and look at what people
are saying in the reviews. Look at the good reviews, look at the bad reviews, and then see how you can
improve on those bad reviews, so if they're saying that
they love the content, but they wish it
was more feminine, they wish it was more bold, can you implement those
changes in your product to make your product
more unique and better? Tip number 3, if you are already
a graphic designer, then I definitely
recommend starting off with the product that you
already love designing. It's so much easier
and faster to design something that you enjoy
designing to begin with, it just makes the
process so much faster, so go with the one you love. Tip number 4 is to think
about the audience or the clients that you
are already work with and think about
what their needs are. For my example, I'm
a graphic designer and when I am designing
brands for my clients, a lot of times they want me to design their
marketing materials, and a lot of them are
actually PDF workbooks. Now, these PDF workbooks
are 10-15 pages long plus, and it takes me a
long time to actually create these custom
workbooks for my clients, and more time on my part means more money and the price
will go up for my clients. Creating these
workbook templates that they can easily
go in and customize the content themselves
and actually save me so much time and my clients
to save money as well. This way creating products that your audience
is already looking for can make your shop
grow a lot faster. Now, if you are a
beginner designer and you've never designed
anything before, then I highly recommend
going with something that's a little bit more simple
to design to start with. For example, an Instagram
post or Pinterest posts, those are definitely
smaller graphics and more straightforward. Go with something easy to
begin with and then you can work your way up towards
more advanced designs. Now remember, deciding to
take action and creating your first product is usually the hardest step of
all of the steps. A lot of people actually stop
at this step right here. Let's try to push through and
get this product created. Really don't think
about it too much. Let's just pick a product and let's move forward
to the next step. Remember, you are creating
a digital product here, meaning at any point
in time in the future, you can always make
changes to it or even pull the whole item off of
your digital shelf instantly. There are really aren't
that many risks here. Just pick a product and
let's move forward to the next lesson where we
plan out your product.
5. Define Your product: In this lesson, we are going
to be defining your product. This is a really quick
exercise that I like to do before I create any
product of any sort. This ensures that
we are creating a quality product that actually solves a
creative problem. Let's take out your
product spec sheet again and let's look at
the next section. The first question you
want to ask yourself is, who is your ideal audience? This is the audience
that you are creating the product for. So is it a yoga instructor, is it a real estate agent? Or is it something more broad, like female entrepreneur
or for plant lovers? I really want you to try to define who your ideal client, and this one show that you are creating a product
that is really tailored to the needs of
that type of persona. For my product, I'm going to be creating it for
wellness coaches, and wellness content creators. You can definitely
put multiple groups of people if they fall under the similar persona or
similar needs that they need, so for me it will be coaches
and content creators. Next question you want
to ask yourself is, what problem does your product
actually solve for them? I really want you to think
about your target audience, and think about what their
needs are and what is the solution that you
are providing to them. Are you helping a real estate
agent showcase a home? Or are you helping
a yoga instructor, promote their new studio? Really try to define the solution of the problem
of your target audience. For my product, it is
for wellness coaches or content creators
who want to create a lead magnet about
wellness information. The next question
that you want to ask yourself is what vibe, or style is your product
trying to achieve? Now you've really want to
think about the design style, think about your target audience and the problem that
they're having, and then try to come up with a design style that
will meet their needs. Is it a yoga instructor
who's looking for something more peaceful and
calm and natural? Or is it a bold entrepreneur, who's looking for something with more bolder colors and
more defined texts? Or maybe it's that
real estate agent that's looking for something a little bit more professional. Maybe you want to do more of a minimalistic design or professional design
using more cool tones, something like that to really cater to their style
and their needs. For my product, it's definitely
for a wellness coach. I'm thinking like green and natural and
neutral color palette and probably like elegant home. It's really helpful
to just maybe even write keywords that really explain that
five minimalistic. I have answered the three
most essential questions now. The next section is called the product content brainstorm. You can either do
this in a list form, or a sketch form or
whatever way suits you. I want you to start planning out the content of this template
that you're creating. For me, it's a
workbook template. So I'm going to be drawing
like a couple of boxes here, just to sketch out all
the different pages. I'm thinking for the first page, we probably have some intro. There might be like a photo, like a cover page, and maybe like a name to it or a website or
something like that. The second page
I'm thinking about maybe some bio section
to explain who I am, or who the writer is. It might be a bio
section that again has another photo and then has a couple of texts
boxes in that section. The third page, we get into
the meat of the content. Maybe I'm just going
to write content. Maybe it's mostly
like written checks. There might be a title
with some text here, maybe some texts here, something like
that, all content. The fourth page
might be more of, one with a photo. Another content page, maybe there's like a photo here, and then we have some
texts on the side, so title and some texts. These are just some examples. You really want to think about your target audience when
you are creating this, and just think about
what their needs are for this template that
you're selling them. For the fifth one,
maybe we'll do some Q&A thing so they
can, it's a workbook. They want to have a
section where they can ask a question, and then the audience can
fill out their answers, so something like this. The six page, maybe we'll
do something that is, maybe like a chapter section. Maybe they want to do
different chapters. Maybe there is like
a number here, and then we'll have a photo here and then some
texts. Just very rough. The seventh page
might be a closer, so maybe some thank you page, and also a call to action. We might have an image here, and then some text again. Super rough sketch
of my product, but I want you to go in, and do your own sketch
or even just write up a list of what you think
each page might need. Just make sure that you are really thinking
about your audience, and what your
audience needs are, when you are creating
your content. Once you have that done
in the next lesson, we're going to be
going into Canvas and actually designing
your product.
6. Design Your Product: In this lesson, we're
finally going to be designing your
product in Canva. Let's head into Canva
and start designing. Basically, I have taken the rough sketches
that I've drawn in my product spreadsheet and brought them right into Canva, and designed all my pages here. When I was creating this design, I really kept in mind all of those words and keywords that I put in the vibe and
design style section. Some of those words
were green and natural and elegant
and holistic. I've chosen this light green
and beige palette that I've used throughout the design here. It really creates this
calm and peaceful energy, perfect for wellness couches. While I was designing
this as well, I'd like to typically
put in some text or images that really
inspire my audience. For example, I might write an example title
for the booklet. Obviously, their booklet
that they're using this for will probably
not be this title, but if I put a title that is a very realistic version
of what they might use, it just inspires my audience to use my booklet
in different ways. As you can see here, I also use in a lot
of little text. This is called Ipsum Lorem. You can literally just
Google Ipsum Lorem and find some filler text there and
just copy and paste that in. Again, having that
in your templates really help your audience
imagine where texts can be, how it can be styled, and such. That's pretty much it. I want you to go to your
product spreadsheet now, look at your rough sketches and put them into
Canva and start designing with the vibe and design style that
you have landed with. If you have little to
no experience designing at all and you're feeling
a little bit overwhelmed, then I highly recommend checking out my other Skillshare class, Canva basics launch
a creative business. In that class, I'm going
to be teaching you all the basics of
designing on Canva, and as well as designing all of these different templates
with templates included. If you're feeling a
little overwhelmed, I highly recommend hopping
over to that class right now, and in no time you will feel confident designing on Canva. I do have a couple of tips for you when you are
designing your product. The first tip that
I have for you is, be sure you're aware
of copyright issues. You definitely don't want to be copying other designers' work. Whether you find an
example on Etsy, you define an example on Canva, you cannot take that exact
copy of that template and recreate it and then sell it yourself as if it's
your own design. That is definitely
copyright infringement and you'll get yourself
in a lot of trouble. Be sure when you are looking
at other people's design, you're only looking at it for
inspiration purposes only. My second tip is, if you want to include any photography section
placement holders, you definitely want
to go into Canva and use one of their photo
placement holders. This will ensure that
your customer that's using your template
can simply drag and drop their images into those placement holders and it's easy for them to add
their own images. My third tip is, you definitely want to be using all free Canva graphics
in your designs. If you have Canva Pro
and you use one of their Pro graphics
in your template, when your customer receives their template and they do
not have a pro account, they will be prompted
to upgrade to Canva in order to
export their PDF. You definitely don't
want to put them into that difficult spot
where they have to upgrade to Canva Pro in
order to use your template. Be sure to use all
free graphics and that makes sure that it's
easy for your customer. My fourth tip is to include custom graphics
that you designed yourself. Depending on how experienced
you are with designing, you can either create
custom graphics on Canva, on Illustrator, Adobe XD or wherever you are creating
and designing your graphics. It is so important to include your own
custom graphics inside your templates and this can obviously give your
product a unique touch, a unique twist, and stay more competitive
against other designs. My last tip for
designing on Canva is an easy way to create more Etsy listings and
variations of a product. Once you have your
first product created, you can go back to the third essential question from defining your
product and think about a different vibe or
style that you want to give to that product to
create another listing. Now, your audience might love the content
on your product, but maybe just the color scheme doesn't work for their business, and it's hard for
them to imagine how it might work
for their brand. Creating one single product with different color schemes and different vibes can actually create different products
really quickly for you. It is your turn now, create your product and I would challenge
you to even think of two different design
styles or vibes and create two additional
variations of that product. Once you have created
your product, in the next lesson, we are going to be designing
your PDF deliverable.
7. Prepare Your Deliverable: In this lesson, we
are going to be preparing your PDF deliverable. When you create digital
products to sell on Etsy, the only way to deliver
your digital product to your customer is actually
through a file of some sort. Let's go into Canva
right now and design your PDF deliverable. Welcome to my laptop. I am logged into my Canva account now and I have started a new document here. This is an example of my
PDF deliverable that I typically send out for my
Etsy digital products. You can really create this in
any dimension as you like, some people might do
like maybe a half-page, but I typically just
like to keep it simple and I make it in a normal and a half
by 11 letter size. This way I can add as
much information as I need and there's a lot
of spaciousness to it, just so it doesn't look like
it's all cramped together. A few important
things that I would recommend putting on
your PDF deliverable is the name of the product as well as a little graphic of the product that
you're selling. This really helps the person who has purchased your item, once they download this PDF, they might store it somewhere
on their documents, it's just so much easier
to know what this PDF is, that they've purchased, and what the link is bringing
them to if you have the name and a little
photo of the product. Now, I am going to duplicate this and just show you really quickly how I made this. Actually, I'll just start from a new page and I'm
going to bring this up. It's really easy, really
just like put your text in, I really don't think I need
to show you this tutorial. I'm just going to copy and
paste this into here and just use whatever brand fonts that
you have for your business. Then for the photos, I am going to upload my
graphics into there, let's say you want to
showcase these three. I'm just going to
make them smaller. Perfect. I'm going to go to Edit Image and I'm going
to go down to Shadows. If you've never used the
Shadow function yet, you're going to see it down below and you're
going to be able to enable the shadows effects. Just make sure to enable that. Once you enable it, you'll
see it here in a drop-down. I'm going to do
just a simple drop. Then that gives it a
cool 3D look to it. I think that looks
great and I'm just going to tilt it a little bit. Now that we have
the image there, now we need to put the most important part
of your PDF deliverable, and that is the actual
link to your product. I am going to add a button here. I'm just going to use
any normal rectangle and I'm going to change
the color of that. That looks good too. I'm going to add
some text to it. Download here. There we go. This is going to be the
Download button of where they can access their
actual Canva template. To get your Canva template link, you're going to go into the
product that you've created, and then you go up to Share. It might show up here, if not, you just need to click
on "More" and I'll show more of the links here. You're just going to click
on "Template link" right here and then you're
going to copy this. This will automatically create a template link for
your digital product. Whoever clicks on
this "Template link", let me just show you
what it looks like. It look like this. Cheryl shared this
document with you. Then if they click
on "Use template", it will automatically
create a copy of whatever digital product
you created a link out of. Meaning, every time somebody creates or clicks
on "Use template", it is not going to
affect your original, it just creates a copy of that template onto
their own account. With that being said, I'm going to now link
this to that link there. I'm just going to paste that in and then you want to
make sure that you're always doing it to the
word as well as to the button so I'm going
to link that as well. Perfect, that looks
really great. That's really it. Other things that you might
want to consider adding to your PDF deliverable here
might be instructions. For mine, I like to add a
second page here that has some quick instructions on
how to use their template, how to do additional
things to their template, so that's really up to you. You can also add
your website there, other ideas might be
additional bonuses. If you want to offer a bonus
for your digital product, let's say with this document, they also get a bonus
video tutorial, let's say. I might upload my video
tutorial on YouTube, grab my YouTube link, and then add a couple
more buttons here just to show them where they
can download their bonus. Other things might be
promotional things. You might want to have a link where they can sign up
for your email newsletter, or head to your
website or check out your services or book a call. There's so many ideas
on what you can actually add on
this PDF document. These are obviously
the essentials you want to make sure
that you're actually delivering the
product and that's the main thing that's going
to be on the document. But feel free to add additional helpful resources for your customers as well
on this document. Now all you have to do is
export this document as a PDF. You're going to go to
Share and Download, and then we're going to
export it as a PDF Standard, not print because
this is going to be a digital document and it
keeps the file size small. You're going to hit on "Download"
and you're ready to go, just save that into
your documents and we are ready to bring this into your Etsy listing
in the next lesson.
8. List Your Product: Now that you have
your product and your PDF deliverable completed, we are going to go into Etsy, and actually list your product. Now when you're creating
your Etsy listing, it is so important to
remember that Etsy is essentially a huge search
engine just like Google. When you're creating
your listing on Etsy, you want to make sure
that you're keeping SEO, Search Engine
Optimization, in mind. To increase your
search engine ranking, you want to make
sure that you have keywords within
your listing that match the keywords that your audience is searching
for in the search box. You really want to be
putting yourself in the shoes of your
audience and think about what keywords they
might be searching for when looking for the exact
product that you are listing. Let's head back into
the product specs sheet and let's go to the
next section together. In this next section, we are going to be brainstorming about short tail and
long tail keywords. Now, short tail keywords are typically about 1-3 words long, and these are
shorter phrases that people might be searching
to look for your product. It is a broader keywords. For example if you're
selling a red tie, red tie might be one of those shorter keywords or
pretty tie, men's tie. Those are all shorter
keyword phrases. While short tail keywords
are still important, it is not as effective as
your long-tail keywords. You really want to
make sure that you are focusing on those
long tail keywords. Long tail keywords are these longer descriptive
phrases that really describe your exact
product that you are listing. For example a floral white
dress for soon-to-be bride. That is definitely
something that someone might be searching in
the search bar to look for that floral white dress or a navy blue tie
for grad ceremony. Again, something that
is super descriptive and exact to the point of what that person
might be looking for. If you're selling
a navy blue tie that's perfect for a
graduation ceremony, then that's one of the long tail keywords
that you want to make sure that you
are writing down. For my product, for some short tail keywords, it might be Canva template. Extremely broad, might be workbook template or worksheet design. These are all more broader
short tail keyword terms that you might want to include. You can definitely
write more than that, but I'm just going to write
three for this example. Onto my long tail, because that's really what
I want to be focusing on. For my long tail
keywords, I'm thinking minimalistic Canva
workbook template for wellness coach. This is the exact keyword
term that I hope people will find me through when they are looking
for my product. I can definitely write
more than this and I highly recommend you
to keep brainstorming. But these are two examples
of a short tail and long tail keywords
that I'll be using for my product. It's your turn. Why don't you write down
all of your keywords that you think are
perfect for your product? Once you have all of your
keywords written here, our goal is to make sure to sprinkle some of these keywords or all of these keywords
throughout your listing title, your description,
your attributes, your categories, and your tags. Why don't we head into Etsy now and actually write out
your product listing? I am in my Etsy seller account
now and all you have to do is go into your listing
section right here. Then you're going to add
a listing right here. I already got my listing started just to
save on some time, but here is what it looks like once you start a new listing. Right at the very top, the first thing you're
going to get to do is to add your photo mock-ups. We're going to do that
in the next lesson, so just keep that empty for now. If you'd like, you can also film a really short video
for your item. I think these actually do really well as
you can see here. Etsy loves them. If you can short film, a very short video tutorial
of how your product works, then that's perfect as well, and you can upload it
here in this section. First off is your title. For your title,
you really want to pick a few of your
long-tail keywords that are most important and put that in the title area here. Now one note with the title, you get 140 characters, but only the first 66 characters are going to show up on search. You do definitely want to
make sure that you put the most important
keywords right at the front of your product title. This doesn't really
matter, you can just fill this out like this. Then the next
section is category. Anything in your
category section is going to be also treated as a tag or a keyword for your product.
Keep that in mind. You're going to look
for something like Canva template and then
see what's available. Looks like this
makes most sense. We're going to
click into that and it's going to become templates. These are the different keywords that people might search
to find your product. Then you want to put in the color that best
matches your templates. So far mine, it's
green and beige. Then for these, it doesn't really make sense
for my products, there's not really an occasion, but if yours does, let's say it's a
baby shower invite, then you can go ahead
and put that in as well. The next one I'd recommend
to just do this automatic. It just means that every time your product gets
low on quantity, Etsy will renew it
automatically for you. This is a passive income stream. You want to have as little
manual work as possible. I'd recommend just
setting it as automatic. The next one is Digital. Your item is a digital product. Then the next section
is your description. For your description, the first 160 words are
going to show up on search. You want to make sure that the first two sentences
are perfect and has lots of those long tail
and short tail keywords in those first two sentences. The most important thing with your description is to make
them sound human though. You definitely want
to not just copy and paste those long tail
keywords and punch them in, you want to put them
into a sentence that reads like how you would
normally read a sentence like, like a human, normally. Then the next section you
might want to include some more details about what's
included in your product, or how to use your product, or how your product can
be used for other things. Or maybe to tell them other
important information, like how they can
open their product, what to expect once
they buy the product. All of this important
information can be included in
your description. Keep it to the point, but also include things
that you think might be helpful in the decision
purchases of your audience. Next is your tax section, which is so important. You get 13 tags in total, and I definitely
recommend using all 13. Look at your long-tail
and short tail keywords and try to create
a variety of tags. There's only a limited amount of characters you can
have for each tag, but Etsy will treat these separate tags as
one long tail keywords. For example Canva, workbook health and fitness or health and fitness
spiritual coach, Etsy will deem these
as long tail keywords, even though they
have been separated because of the character limits. Try to put keywords
that are different. Don't repeat, let's say, template, in every
single sentence. If you say a workbook template, PDF template, you have
nutrition template, lead magnet template, if you repeat the same words, you are losing space and there's no reason to
repeat those keywords. Try to come up with new
keywords for each of them and think about what your audience might be searching to look
for your product. Materials, this is optional. I don't think it really helps
much with your keywords, but you can definitely
fill that in if needed. Then here is where you set
your price and your quantity. Your quantity can
really be anything. Again, if you set
it to automatic, Etsy will automatically renew this to 20 every time
someone sees your products. This is just the quantity
that you want people to see when they see the
quantity of the item. This item won't go down if
you set it to automatic. You can add personalization
and then this is where you upload your PDF deliverable. The PDF deliverable that you downloaded from that section, just upload it into this
section and we're good to go. I'm going to save
this as a draft. We're going to head to
the next lesson where we are actually going to
design our product mockup.
9. Create a Product Mockup: In this lesson, we are ready
to create a product mockups. Now, as I said before, the best way and most
professional way to create these product mockups is actually to use Adobe Photoshop, but totally understand that Adobe Photoshop can get pretty pricey and it's more
difficult to use. If you are not a
graphic designer and you've never used
Adobe products, then in this tutorial I'm
going to be showing you how to create very similar
product mockups on Canva. Let's get it started. This is an example of a product mockup I had
started creating in Canva. Now, when you are going into Canva and creating
a new document, you want to make
sure that you are creating a document
that is 2,700 pixels wide by
2,025 pixels high. Make sure that you are
creating your document in that dimensions
because that is the perfect ratio for your Etsy listing photography
for the best quality photo. On Etsy you get nine
different photos to upload, so I definitely recommend
creating nine photos in total. For this example here I've
only created four of them, but you can definitely
create variations of this. This is just a quick example
to show you what you can do. For example, I've
laid out all of my different pages on a photo like this so that
they can see all of the different pages that are
available in this product. The next one you
might want to do something with a closer
shot with what's included so that they
can read through what is included in the product and then the next one might be to show a closer look at the
different types of content. This is just an example. You can definitely do
other things like showcase different parts
of the posts that you're creating or the
template that you're creating. Maybe there's something
really unique about your template that you
really want to showcase. You might want to have
like a little arrow pointing to that area that's
unique that you want to showcase and then I always like to create one that is more
of like a mockup style with some background
so that I can show what platform
it is created on and how they can use it and
what it will look like if they're experiencing the
template from their computers. For this example today, I'm just going to be recreating this one as well as the last one here so they can see how I
created them really quickly. I'm going to put this up here. For this one all
you need to do is to basically pick a
background color, so for me I'm going to pick
this light beige color. I always like to keep it quite
clean in the background. Then I'm going to upload all of the screenshots of my document, so I basically just went to My Canva template
that I created and then I save them as JPEGs and
then brought them in here. To create those I'm going
to select all of them, put them on an angle, and then start
laying them out like this and see how that looks. You can always
duplicate them and just create a fuller looking mockup. I'm sure yours will have
more pages than mine. Mine was just created for demonstration purposes
and there we go. Now you want to
make sure you see how they have a bit of
a drop shadow there, so we want to create
that drop shadow. Go into Edit image and then just click on "Drop"
for all of them. Then I'm going to create this little shadow look
on the background. As you can see here there
is a bit of this shadow in the background so I'm going
to go into Elements here, and I'm going to look
up shadow elements. I'm going to look up shadow and you're going to find
all these different like shadow images and a
lot of them are free actually so just pick
one that you like. There are paid ones, so the ones with a
crowns are paid. But let's say we like this one and all you're going to
do is you are going to lower the opacity
to about that and then I'm going to make it
the screen size and it's automatically going to put it in the background once
I click out of it. There we go. That's
a little hack on how you can use
shadow elements in Canva and then it creates a little bit of depth and I
think that looks really good. The next one is this one. I'm just going to start
a new page again. First things first, you're
going to want to go into your document that you created and just take a
screenshot of your page. Go to your product and just take a screenshot of
what it looks like in Canva and then you're
going to bring it into this document right here and we're going to
find this background. I'm just going to look up desk and we're going to go
to photos like this one. I think this is the one
I'm using in my example. This is a free image, so feel free to use
this for yourself too and then I'm going
to upload that image; this one right here, and I'm going to just drag
it into that space right there and perfectly fit
into that computer space. Perfect. Then I'm going
to add this text in fully customizable on Canva and just make sure that it's a
color that we'll be able to read it and then I'm
going to find this. Actually, I'll just
look it up with you. I'm going to go to
Elements and I'm going to type in Canva, and then you're going to be able to click on the Canva logo and just put it where
it makes sense. Then all you're going
to do is you're going to go to Share up here, and we are going to
download this into a JPEG. We want to make sure that
all of these images, each image is under
one megabyte. In order to keep
the file size down, we're going to download it as JPEGs and then we're
just going to make sure that the file size is
under one megabyte. Once you have your
documents downloaded, you just want to bring it into your documents and just check on them to see how they look. They're looking amazing. Then I'm just going to
right-click it and go to Get Info and just see what the file sizes to make sure
that it is within sight. It's only 508 kilobyte,
so that works. For us as long as it's
under one megabyte, then it should be
uploading pretty well with high-quality
images onto Etsy. All you have to
do now is go into your Etsy listing and all
you're going to do is you're just going to drag
each of these photos into the space or you can click on "Add a photo" and add it there and then
you're good to go. You want to make sure
that your primary photo is the first one here, so you can always
drag your photos to whichever order
you want it to be. But let's say this is our primary photo, you just
want to make sure that, that is the first
photo that shows up in all of your
Etsy photos here. That's it. Let's go into the
next lesson on how to create your branding and an excellent
customer experience.
10. Branding & Customer Experience: In this lesson, let's talk about the branding of your Etsy shop. Just like any business that
you might want to start, it is so important to brand your business to differentiate yourself from the industry. When someone lands
on your shop or even lands on one of
your product listings, you want to look
very professional, put together, and just
trustworthy in general. At the end of the day,
people are exchanging their hard earned money to
buy one of your products. They would definitely pick someone or a shop
that looks way more trustworthy than another
competitive shop that might be selling
something similar. This definitely creates a
memorable customer experience, increasing the likelihood of them trusting you to purchase another product or even recommend you to a
friend or family. Within Etsy, there
are a couple of places that you can
put in your brand of touch and your customization into your shop as well as in your listings to make you look more stand up against
your competition. Those places include
your shop icon, your shop banner,
your listing photos, your shop story,
your about section, as well as your
shop owner photo. Be sure to go into those specific sections
of your Etsy shop and customize them to bring on a brand story that
people cannot forget. A few additional tips on creating an excellent
customer experience. Tip number one, reviews are so important for the
success of your shop. Make sure that you are
treating each and every one of your customers with
kindness and respect. In the settings section, you can go to Info
and appearances, and you can actually write down a custom message that will be sent to your customer right
after their purchase. In that message, for my shop, I typically like to thank them so much for supporting
my small business, and I would usually
provide them with some discount code for
their next purchase, and to also kindly
remind them to leave a great review if
they enjoyed their product. Tip number two, I actually proactively reach out to
customers about every month. I'll look at my
past month's buyers and I will send them
an email within Etsy, just thank them for
purchasing from my shop. Again, reminding them to leave
a review if they enjoyed their product and ask
them if they have any questions about how
to use their product. Those are two important
tips to get great reviews for your product listings
and to keep buyers coming. There is so much I can
talk about regarding branding and customer
experience for an Etsy shop. But that's where I'm
going to leave you with today for this lesson. If you want to learn
more about branding and designing on
Canva for your brand, again, I highly recommend checking out my other
Skillshare class, Canvas basics, launch
your creative business, to not only learn about the
basics of designing on Canva, but how to create those
designs for your brand. Are you ready? In
the next lesson, we are going to finally
launch your shop.
11. Launch your shop: In this lesson, we're finally
ready to launch your shop. Let's take out your
product spread sheet, and at the very
bottom in Number 7, I created a launch checklist. Make sure you go through that
checklist to make sure that you have everything
created for your shop. One thing I did want to
note is the first thing on the checklist is creating
3-5 product listings. That is because I always
recommend to have at least three listings on your Etsy shop before you go
live and start marketing it. When you go to a shop and
you only see one item, it doesn't necessarily look very trustworthy and it's weird
to just have one product. I definitely recommend to
have at least three products live before you officially
launch your product. When you're ready
and you have checked up everything in this checklist, head into your product page, go all the way down and officially publish
your listings, and your Etsy shop
is finally live.
12. Final Thoughts: Congratulations, you have officially
finished this class. I want to thank you
so much for taking some time to learn
with me and I hope you're walking away with
a newfound business path in selling Canva
templates on Etsy, or have at least taken some actionable steps
towards achieving that goal. I would love to
see your progress in the project section below. Be sure to either take a screenshot of your
product spec sheet or of your Etsy shop fronts and share it in the
project section. Let's share our
experiences, successes, and challenges in the
discussion section, and help each other grow
as Etsy shop owners. Again, thank you so much
for joining my class today. Be sure to check out
my other classes on Skillshare by heading
to my profile, or you can check out my
other free video content on my YouTube channel
Made on Sundays, or if you'd like to connect
with me personally, then send me a DM on Instagram @madeonsundaysstudio.
See you soon.
Cheryl Chan, Brand Designer / YouTuber
