Email Marketing For Beginners - Growing your List and Biggest Mistakes copywriters make

1. Email Marketing Trailer: You hear this all the time. The money is in the list, the money is in the follow-up. But how do you grow an email list and how do you follow up? E-mail marketing continues to be the backbone of online businesses. Studies from multiple online authorities continues to find sending emails as the one channel that generates the most profit, beating Social Media year after year. This means you are more likely to make a sale by sending an email to your list, them by publishing a post on social media. And it makes sense, you don't own any of the followers you have on Instagram. You don't own the subscribers. You have our YouTube, Instagram, and YouTube owns them. Your email list, you own that. The covert 19 crisis has only increased the number of emails sent and received. The worldwide email marketing remains a crucial part of any online business with no signs of slowing down. But you already know that the money is in the list. The money is in the follow-up. You know, you need to build a list when no one has shown you just how to do that. That's because in addition to learning how to become a good copywriter, you also need to build an email system. That's how entrepreneurs can work on a beach with only their laptops on their own time. But have you ever build an email system before? I can tell you, it can be really stressful. I spent months building email systems and automation and it just got more and more complicated, like assigning what happens when someone ops into your list. If they click a link, they get tagged a certain value, which will send them another email. And if they don't click the link, they get tagged another value. If they don't open the mail, they get tagged another value and sent to another list. And that's just the first day. As you assign more values and conditions, the process becomes overwhelming. Which fema and my writing and what am I doing again, I felt like I was doing more work than the computer system. There's gotta be another way. I mean, how can I sent out emails if I can't even manage what's going on because it's so complicated. There is another way, after spending literally years studying other successful marketers, learning copywriting, learning customer psychology, I finally created a brand new system. Here's my proprietary and easy to use system. No more building complex automations. No more guessing went to send value emails or sales emails and low more inactive subscribers that will drag your senders score down. I will hold your hand and build the system with you email by email, sequence by sequence. I know how frustrating it is to sit in front of a blank screen with writer's block trying to come up with the perfect sentences to build relationships and sell your products. That's why I have tested and perfected tons of templates that you can use. Lead magnet templates, welcome templates, relationship-building templates, webinar templates, info product templates, flash sale templates, engagement templates and more. Just copy, paste and input your own info and you are good to go. Most entrepreneurs fail because they didn't take the time to build a simple system to help them contact their potential customers. I will take it a step further and really overdeliver. In addition to helping you write each and every e-mail and showing you the psychology of copywriting. I will also show you the psychology of sales. As an added bonus, I made extra videos for you called power of episodes. These lessons will help you take your business to the next level because they will show you just how to sell, how to take your features, turning into benefits and find a hook that makes your product relevant to your customers held us sell the right thing at the right time by making your subject lines laser focused, getting people to open your emails, how to write the best headlines that will make your ideal customers want your lead magnet opting into your list. How to write a perfect welcome email sequence that makes people respect you without sounding arrogant and turning people off. How to use the top five persuasion secrets to prove to your customers that you truly understand them, getting them to buy your products and many more. I hope you can see by now that we are not in the product selling business, we are in the relationship building business. It doesn't matter how great your products are. If you cannot write words that tell stories or trigger emotions, you won't be in business for long. If you have taken my courses before, you know, you are infall tree. I like to have fun while teaching and getting straight to the point. So you can start using my strategies immediately. Welcome to the e-mail marketing Academy is time to get your customers excited every time they see your email in their inbox. 2. Introduction to the Email Marketing Academy: Hello my friends and welcome to the e-mail marketing academy. I'm so excited that you have decided to invest in this course. This course was really years in the making. As a fellow entrepreneur, you know how important hobby writing lists building and relationship building is. But it takes years of learning and practice to be able to master it, to be able to have enough experience to realize, wait a minute, the old ways of sending e-mails doesn't work anymore. It's time to use a brand new system, a system that normally works, but also simple to build and maintain. Even if you are a beginner who has never said that email before, I know you have sent you must before. I'm talking about sales e-mails, how would you write emails, that cell you and your products? And it's also important that a system that only works for me, but also works for my students and clients, getting them results as quick as possible. For example, one of my students who lives in South Africa has a fashion blog to having mono just message me the other day that her email list is up to 4000 subscribers because she created an irresistible lead magnet. And from using the warm-up sequence strategies from this course, she now has an email open rate of at least 30 percent. I also have a client who sells collectibles and memorabilia. It was a holidays and Kevin wanted to do a flash sale and sell some of his FX lightsabers. I worked with him to perfect his email copywriting. And when he sent his sales e-mail out, he sold 131 lightsabers during the holiday weekend from one of his lists alone. And my student Kenji, was applying for a hotel job in Japan. After taking this course and learning copywriting, he was able to get the job because he wrote an emotional and powerful personal statement when I was visiting Japan. He even invited me to stay at the hotel. He worked, as you can see, being able to communicate effectively and convincingly is a skill that extends beyond the writing emails. I hope you can see by now that this is not just an ordinary course that you can take and forget. It's a community that shares ideas. In fact, a lot of the copy and paste templates I will be giving you in this course was inspired from my students and clients. Our community gives feedback on each other's work, sharing, which e-mail sequences are working, and which needs more testing. And that's why I will be updating this course with new templates and new sales strategies as we go. I would like to officially welcome you to my community. Okay, let me show you how to get started. If you are brand new to email marketing, then start at week 1. It will get you up to speed with the e-mail algorithm mistakes to avoid how not to get Friend Zone by your subscribers and how to get people to open your emails when they see them in their inbox. If you are having a hard time getting people to sign up to your email list, then start at week two, it will show you the most current lead magnets that converts the best and walk you through the steps in creating one as quick as possible. If you are getting poorer open rates on your e-mails, then start at week three, where I will show you simple ways to build relationships with your customers while at the same time gaining their respect. So they get excited when you send them emails. If you are pretty familiar with ima marketing and are looking for new ways to promote and sell your products. Then take a look at week four, where I'll show you the most profitable and effective sales strategies and templates you can use to immediately sent out sales emails sprinkled throughout this course. It's also power of episodes that will explain marketing and sales psychology. I call them power of lessons, because after watching it, you will not only have new tactics to sell your brand and products, but you will also have a handout or a template that you can use to immediately implement what you just learned. If you have taken my previous courses, you'll know that I like my lessons Fine, simple and helpful. I hate people who waste my time too. That's why I guess treated point and show you what you need to know as quick as possible so that you can get results as quick as possible. If you haven't done so already, please join my private Facebook group. You can ask any questions about email marketing, copywriting, lead magnets, SEO strategies, and so on, and my community and I will help you out. This is the most valuable part of my course. I think you will agree. I want to make sure you succeed asap so you can do a review of my course. He makes perfect sense. If you are successful, I am successful. Remember, you are not alone. We are in this adventure together. So go ahead and joy, my private Facebook group right now. 3. Top Secret Way to get Email Marketing Done in seconds with AI: I made a promise that I will have your Email Marketing Done and have you start making money asap. And How are we gonna do that? Well, we're going to have a, I do everything for us. Check this out my team and I develop these AI prompts specifically to help you with your Email Marketing and this Building, all you need to do is to copy and paste these prompts into chat TBT, and have AI, right, your warm-up emails, follow up e-mails and Sales emails for you. We first need to help you write an email to communicate why your product or service is special and why people need to listen to you. Put this AI prompt into chat GPT right now and have AI, right that email for you. Here. I'll even read the prompt to you. Craft and Email that highlights the unique value proposition of your product and service, and position that as the ultimate solution for your ideal customer persona. Use persuasive language to address any potential objections and encourage them to keep opening up your emails for value Content. Notice what we did there. We told AI to explain why you are special, why you stand out among everyone else and to crush any objections they have about your Business. In this example, we will pretend that you're trying to sell coffee and your ideal customer is active women in their 30s. And here's the output. Ai immediately wrote your first email to your subscribers, tells you word for word what to say. Well, to mention your company's name, explained bullet point by bullet point, how your company is different than others and even create a coupon code for those who are interested to take 15% off of your product right now. Cool, right? Okay, next, we're going to have AI follow up with those who didn't buy from you by connecting with them on an emotional level, we're going to have AI help us to prove to your customers that you understand them. Use this prompt Next, write an email that connects with your ideal customer persona on an emotional level by addressing, there are pinpoints and needs. Use persuasive language and a sense of urgency to encourage them to take the desire action and offer a compelling incentive to seal the deal. Like the prompt. If you like the prompt, you are going to love the output. In an instant, AI came up with all the pain points that your customers may be experiencing in their lives and offers your product as the ultimate solution. Check this out. We told AI that we're trying to sell coffee. Look at the sales copywritten for you that reads, ask yourself, how often have you savored a cup of coffee only to later grapple with a guilt of health concerns or the jitters from the caffeine. What if we told you that you no longer need to choose? How awesome, right? Ai not only persuaded your customers on an emotional level to buy your products, but also create a bonus gifts to compel them to act and buy your product. Now, how long do you usually take when writing copy, trying to convince your customers to buy? Ai did everything for you in a few seconds. How much do you pay for a copywriter to write your sales emails? Well, hey, I did it for you in seconds, for free. That's the power that you now have at your fingertips. But guess what? We're not done yet. I want you to start making money asap. Let's start stirring your customers emotions again and tell them why they are about to miss out on a good deal if they don't act. Now, here, try this, the third prompt next, craft and Email that creates a sense of exclusivity and urgency by offering a limited time promotion or special deal to your ideal customer persona. Use persuasive language to highlight the unique value proposition of your product or service and encourage them to take the desired action. Do you see what we're doing? We think seconds, AI pushes your audience over the edge to become customers. Ai, word for word explains your exclusive offer will be gone in 24 h. It talks about your coffee not as a product, but as an experience. It creates a sense of community and everything that your community members will be experiencing if they buy now and even comes up with another special coupon code to take action right now. I don't know about you, but I really want to buy your coffee right now. Think about it. How much does it cost the higher and experienced copywriters these days? How can DAC copywriter compete with the speed and knowledge of AI? Is your mind blown yet? And we're just getting started. We have barely even scratched the surface of what AI can do for you for free. Besides using this power for yourself. Can you imagine selling this type of service to someone? How much can you charge them for it? Hopefully, you're starting to see the amount of money you can be making and the different businesses that you can start with this free AI technology. It's awesome, right? And we're just getting started. Is it okay if I over-deliver even more? Would you like more prompts to get AI to do everything for you? Make sure to open up a brand new tab and typing easy AI challenge.com. I'm basically hosting a live event where I will hand you even more AI prompts based on your niche, your market, and your interests, and do everything with you for free. Remember, we're now living in the age of AI, as crazy as it sounds, there's no need to do everything yourself anymore. Remember to sign up for free so I can send you more AI prompts and grow your account and Business with you, live 4. 16X your Business LIVE with AI this week: Hello my friend. Congratulations and welcome you. And I can't wait to help you grow your influence and business this month. Before you dive into the course, I want to ask you a question. Would you like me to personally welcome to your business with you live this week? Right now, AI is taking over the world and millions of people are losing their jobs because their skills are obsolete. Why hire a copywriter when AI can do it for free in seconds? Why hire a social media marketer when AI can do it for free in seconds, why hire a coach, consultant or an expert in any field with any expertise? Why buy your products, all your services when AI can do everything better than you in seconds and for free, right now is a very scary time for some people, but it's also an exciting time because there are tons of opportunities and money to be made. This is why I'm hosting a live, easy ai challenge, a virtual event where the goal is to walk you through the steps and to be able to hand you the top AI strategies, the templates, the swipe files, and most importantly, the prompts so that you now only survive the AI revolution, but actually expand your business and create multiple income streams. All you have to do is open up a new tab in your browser and go to Easy AI challenge.com and sign up for the free live virtual workshop happening soon. This is gonna be any event like none other, because I will get to personally work with you on your business live. At this event, I'm going to help integrate AI into your business and implement it with you live. So what are we implementing? What used to take you hours, days and weeks? We will doing literally seconds. I'm going to show you how to use AI to get attention on social media without paying for ads. How to turn those followers into leads and warm them up with AI so they know you, like you and trust you. And finally, how to sell to those people with sales emails, ad copy, and sales funnels written for you automatically by AI. Do you currently have a way to generate new leads? They'll make people chase you and not the other way around. Or do you have a sales process that turns a lead into a customer automatically? And do you also have a follow-up sequence for those who didn't buy, so that they will buy by the end of this live event in just a few hours and everything will be done. This used to be a mission impossible, but with the power of AI, it is now possible. Within the first day, people started to pay attention to my copy. I made two cells after just the first day fixed to the power of AI. I just added a third stream of income and it's growing faster than ever before. And I triple the number of clients and started charging more than my regular rate, all thanks to Jews training. How is this possible? You see, I think using ai is very much like chatting with RDD2 in the Star Wars movie. Most people are stuck in beginner mode because they don't know how to communicate with AI the correct way. And that's why they get boring or weird results that turns their customers off. The secret is to understand how to communicate with R2 the correct way. It's a health and chat with AI. The correct way. These in seconds, my work is done. Here's the deal. You'll see a lot of people right now selling AI courses and training. And this live event could easily be another $997 offer, but this event is free. So what's the catch? My goal is to be able to deliver so much value, help you implement everything live so that you start getting sales that you'll want to continue working with me. Is it okay if I prove that I can help you by actually helping you first for free, life, can't believe it. But I get three times last week I had more growth on my account in one month than half of last year, I got six people who sign up to my program. That's $6,000 in 1 h. And that's what I want to be able to do. Give you the tools and help you increment it to be a game changer in your business and your market. Remember, you are not in the business of your niche. You are in the business of marketing and selling your niche. I can't wait to show you how to easily attract your ideal customers and automate that process a live review for your business. Just open up a new tab in your browser and go to Easy AI challenge.com and sign up for the next live workshop where I will personally help build your business and your influence together. Live 5. Your Most Important Online Asseet: I am sure you have heard the phrase that money is in the list or the money is in the follow-up, right? And I'm pretty sure you have an idea why building an email list and learning how to build relationships so that you can sell people or something as important and that's why you are taking this course. I wanted to take it a step further and show you some practical reasons and examples to basically prove to you. Having a list is the single most important thing you can do for your business. Email marketing is so effective when used correctly. They even local businesses like restaurants and hair salons are using it to convince their customers to come back. So let's jump right in. Here are five practical reasons why your most important online asset is your email list. Number one, selling a product or service that costs $100 or more. Doesn't matter if you have an e-commerce site selling physical products or your own landing page, selling digital products, or a sales funnel selling a coating service. If you are charging $100 or more per transaction, you are going to have a hard time convincing someone to take out their credit card the first time they hear about you and your business. I tried it. I did an experiment and put one of my best selling courses instead, Business Academy, which previously sold for $497 without any bonuses on a website and drove tons of targeted traffic to it. Even though there was a long sales page explaining all the benefits and tons of testimonials. Nobody bought it. So I added a 50% discount, $250, and drove more traffic to it. Still no one bought it. I decrease the price to $100 and added bonuses. Still know one. How about $50? Okay. One person finally bought it. It wasn't until I dropped my 500-dollar product down to $30 that visitors started buying it. Obviously, I am not suggesting that use your lower your products down in $30 to, that was just an experiment I did to illustrate a point. You can actually do an experiment yourself till the next time you are on Facebook, YouTube or Instagram, and you see an ad, click on it. Just go to the landing page and see how much they are charging you for their products. I can almost guarantee you that most product offers are around $30, oh, excuse me, $27. And they do that for a reason. Even if they are interested, they will do research on your product, compare prices, and look for reviews. And after jumping from websites, the website, they will get distracted. Forget why they were researching about you in the first place and move on. Oh my god, what the hell? But this is just the reality of online marketing in 2020, no one knows how valuable your product is, and they won't give you the time to explain why it's worth it the first time they land on your page. This is why when you see ads from entrepreneur experts like Russell Brunson and Dan Locke promoting their books. They say their books are free, just pay $10 shipping, even though they're hardcover books are worth way more. They may be losing money right now. They are actually buying a lead. They are using their book as a lead magnet to get your email address. Why? So that they can follow up and saying you more offers later on, they will make more money off of you in the long run. And that's why you need a start doing 22 for the same reason why it's difficult to sell even a medium ticket item to a first-time buyer. The second reason for building a list is that sales cycles are increasing. A sale cycle is the time it takes for a brand new customer to purchase something from you. Studied them by Sir Martin Agency shows the average conversion rate of customers divided into the time it took. You can see here, 10% of brand new visitors will buy from you after one month of hearing about your business. Then in one of three months, 30% of them will convert into your customer in four to six months, 24%, 712 months, 26%. And after more than a year of hearing about you, the last 10% will finally know what's good for them and buyers stuff. So what does this mean? Your potential customers are getting wiser these days. They are bombarded with ads and offers daily and they are sick of it. They are not going to give up their hard-earned cash the first time they see you. They really do need to trust, unlike you, and that takes time. This means the money is made in the follow-up. If you're only focused on short-term gain, trying to sell your products in the first month and then giving up in search of new leads, you are basically losing at least 90% of your sales. That's crazy, right? This can be devastating to your business. That's a ton of money left on the table. And people are now using emails to follow up, are making this mistake without even knowing about it. Three, the third reason for building an email list is that e-mails are very personal, even if your customers follow you on social media, your social media posts are public announcements. The more followers and subscribers you have, the more impersonal your photos or videos or blogs will appear. But e-mails are different. Even if you have an email list of thousands of people and you start your email each time with something impersonal, like hello everyone or happy Monday, your email subscribers will still feel you are talking directly to them. Why? Unless they are marketers themselves, most people are not subscribe to many lists. Their inbox are already filled with work, family and leisure interests. There is simply no space for extra spam in their lives. That's why people are very careful on which email lists. Datacite as ascribed to. This means people on your lists are more likely to listen to your recommendations and offers them from someone they follow randomly on social media. I hope that you don't feel that it sounds pretentious. When I say they are your email subscribers, feel you are the girlfriend because you truly are. They truly have the like you and trust you and believe that you can give them real value for them to stay on your mailing list. Before the pandemic. Some expert marketers who owns local businesses use this strategy. A sandwich shop near my home, got my email address when I ordered a sandwich, they gave me a free pack of potato chips and a drink in exchange for my email, which I thought was a pretty good deal. Since then, every Thursday at 12:00 PM sharp, they send an email to me saying, Happy Thursday. I know you worked hard today. If you don't want to cook tonight, you can call us right now, order sandwich and we will prepare it for you and have it ready for you to pick up at 05:00 PM when you leave for work? This sandwich shop didn't address me by my name. And I know they have thousands of people on their email list. But for some reason, every time I see their email, I'm like, oh, how thoughtful. And I end up picking up a sandwich for dinner. And I usually don't eat sandwiches for dinner. The fourth reason for owning a list is that it's free traffic until the end of time. When you run ads, you have to pay for it. This means you are always at the mercy of the ad platforms. If you want traffic, you have to pay them and they can cut you off anytime they want. During quarantine, my online business almost died. I was selling courses and products and running ads on Facebook and YouTube. Guess what happened? My Facebook ad platform Catia down and some of my YouTube video ads also got denied. I spend hours writing emails and calling customer support only to be put on hold and then to be told that they were working on it. When you are frustrated, you will realize that no one cares as much about your business as you. I hated the feeling that my business was controlled by Facebook and Google. If it wasn't for my email list, no one would have known that I came out with a new product or much less body. I was able to make money during the first month of quarantine because I had a list of promote my products too, and the traffic costed me $0. This concept also extends to your followers on social media. You don't own your followers on Instagram and you don't own your subscribers on YouTube. Do you know who owns them? Instagram and YouTube does. Every time you want to contact your followers, you have to go through the middleman to be able to do that. So what's the solution? Cut out the middleman and build your email list. The fifth reason for building a list as one of my favorite, because it's something that only the expert marketers do. Five, use your list and contact them on social media. If you have done email marketing before, you'll know that email open rates are always declining right now if you can get a 15% open rate on your emails, you will begin incredibly grateful. If you get 20%, you are a top marketer. And if you can get 30%, oh my God, break out the champagne and throw a party because you are now popular. Let's just say you did your best, learn everything from this course and implemented it and got about 20% open rate on your email marketing campaign. What about the 80% who didn't see your mail or are ignoring you. You know what you can do. You can upload your email list onto Facebooks or Google's ad platform and run ads specifically to those people. Your ad cost will be cheaper and conversions will be higher because those people are not KOH traffic. They know who you are. Do you know how powerful that is? Let's say if you are promoting a 48 hour flash sale and send your email list and offer, even those who open your mail may be in the middle of something when they saw your mail and cannot purchase it right away. If you read targeted them and everyone on your list, and next time they're on Facebook or YouTube, they will be reminded of your offer and be like, oh, that's right. You are having a flash sale. I better get on top of it and take you up on your offer. I hope you can see by now the having an email list is the foundation of your business empire. Without it, you will never be truly secure. You will be always at the mercy of running ads or trying to generate traffic with a list. You own that traffic and you are the boss of your business. And that's what we're going to be spending the rest of this course. How can you do build a stable empire for you to rule? 6. POWER UP - Features to Benefits to Hooks - The Perfect Sales Message: It's time to power up. At the end of this episode, you will be able to create a better sales message for your products and services. Because you'll understand how to make what you say relevant to your ideal customers. Ten years ago, the best marketers talked about how great their products were. Five years ago, the best marketers talked about how you could benefit from their products in 2020, the best marketers now talk about how relevant they are products are for you at this very moment. This is the three steps, sales message formula, features to benefits, to Hooke's. Whether you are promoting yourself to get more attention, promoting your business to get more sales, or sending an email to your list. Do both. You have the star using hooks in copywriting. This is something that you have to be conscious about when running your business. Because if you are still just talking about the benefits of your product, you're going to be left behind and forgotten. Why? Almost every marketer now know the importance of promoting the benefits and not the features of their product. They don't promote how powerful their drills are, but how nice the hole in the wall looks after using the drill. They don't promote how many vitamins are in their shampoo, but how nice your hair will look after using the shampoo. And they don't promote that. Their toys come with batteries, but how it's ready to play right out of the box. But those are just obvious and generic benefits. Those are the same things that your competitors are claiming to provide as well. How can you be different? Being able to find a hooking every situation would turn you into a master communicator, a master storyteller, and a master salesmen. Because suddenly you add a brand new dimension to your sales message and make people feel that your products are the best choice for them personally. A good hook makes what you say relevant to whoever is listening is great at the hole in the wall. Looks nice, but what does it really accomplish? It will make you feel like a handyman in front of your wife after putting up a ceiling fan to cool the family off during the summer. It's great that your hair looks nice now, but what does it really accomplish? It will give you the confidence to go out with your friends and spend the night at the hottest nightclub. Now feeling insecure about how you look. And it's great that your toys come ready to play right out of the box. But what does it really accomplish if a parent buys your toy and present it to their kids on Christmas morning, there's no need to look for accessories to make it work. Christmas will be a success. By looking for a hook whenever you communicate an idea, your sales message would be much more powerful and irresistible to help you practice the skill. So they will come naturally everytime you promote yourself and your business, I created an Excel sheet and collected some of the most catchy hooks used by businesses in different industries right now. Download the features to benefits to Hooke's excel sheet and start using hooks to change the perception of your products. Follow this brainstorm process by asking yourself these three questions. What is the number one feature of your product? What is the benefit of that feature? And what is the hook of that benefit? Remember, a hook is always specific, results oriented and time sensitive, making whoever is interested in the product that much more invested in it. Here are some of my favorite examples from the Excel sheet. The product is a car. The feature is that it gets more miles per gallon. The benefit is that your gas will go further and the hook spend less on gas and more on food and curing the munchies on your road trip. Notice how a hook creates a situation where the benefit of the product can really shine. The product is your YouTube channel. The feature is that you post new videos every Tuesday and Thursday. The benefit is that your subscribers can you tutorials throughout the week and the hook, everything you need to learn on one channel, updated weekly, shortening your learning curve. Do you see how by saying shortening your learning curve, you are making your sales message much more tangible and results oriented. The product is a grocery store. The feature is home delivery. The benefit is that you get to save time and now had the visit a store and the hook, we will do your shopping for you and deliver all your needs at your door during quarantine, this hook makes it seem as if the store is your best friend, as if they know exactly what you want, I can do the shopping for you. The hook is also very relevant to bring up your quarantine concerns of leaving the house. Okay, last one. The product is a photo album. The feature is premium leather bound album. The benefit is a high-quality, stylish looking album. And the hook, protect your memories for years to come with an album where they do pass on to the next generation and beyond. I love this example because it makes the product seem almost magical. When a person is looking for a photo album, TBI, what are they really looking for? Something to preserve their best photos? But why? Because it makes them feel good looking at it. But why? Because of the happy memories there, that's the hook. By adding this hook, you make us seem like with your album, they suddenly have something so valuable that they can pass on to the grandkids. The secret of finding the hook is to keep asking why questions until you reveal the truth. The real reason motivating people to buy a good hook makes the customer imagine opportunities and possibilities that they have even thought of before. And if you can start the emotion your customers were, associate those positive emotions with you and your products. Download the features to benefits to Hooke's excel sheet and start brainstorming some hooks for you and your business. If you start creating hooks from the benefits of your products and services that you offer, it will make your e-mail marketing efforts much more easier. Because you'll be able to convince whoever is listening that your brand is the best choice for them personally, it will become so relevant to them and they will have the buy from you. 7. Do Not Get Friend Zoned: Have you been in a situation where you met someone attractive at a party and you become good friends. Well, you have a crush on the person and you don't want to scare them away. So what do you do? You take it slow and not make any moves. You hang out all the time, go to different places and you guys become even better friends. But that's just the problem. You don't want to be just friends. You don't want to overthink it anymore. And you finally decide to do something about it and let them know how you feel. So what do you do? You make a move and what happens? They are shocked if you are sincerely interested in them from the beginning. Why did you wait until now to let them know? Now, uh, feels awkward. They thought you only wanted to be friends. Can we just stay as friends? Now it's even more awkward and they leave. You actually did scare them away. Has ever happen to you? Who you can tell that happen to me. It happened to my personal life. But apparently I didn't learn my lesson because I made the exact same mistake in my business life as well. Heavy being a situation where you have a blog or email list full of happy subscribers. It's a great feeling, right? And you don't want to scare them away. So what do you do? You decide to take a slow and now seldom anything. You continue to provide value after value for free. Your blog is about health and beauty. So you've provide free tips day in and day out. You pose about how to make perfume last all day. How the switch moisturizers, depending on the weather. Health tips from celebrities like Drew Barrymore, and even makeup tips from drag queens. You and your subscribers become even better friends. But that's just the problem. You don't want to be just friends. You don't wanna give away things for free anymore. You don't want to overthink it anymore. So you finally make a move. You finally send them an email with an offer to buy your product, a compiled version of all the self-care tips that you recommend in one eBook. And what happens? Your subscribers are shocked. If your product was truly valuable. Why were you giving it away for free? Why are you charging for it now? Now, if feels awkward, they thought you only give out things for free. Can we just stay as friends and don't charge me for your products? Now as even more awkward and they leave, you actually did scare them away. A lot of new entrepreneurs make this mistake. They understand not to bombard their customers with offers all the time. So what did they do? They do the exact opposite. They keep giving things away for free. They think what they are doing is building a relationship of loyal fans. But what they're actually doing is training the subscribers to think all their products and services are free. And the moment they charge for it there, audience feel shocked, even betrayed. Wait, I thought you just wanted to be friends. I'm sorry, bro, but you just got friends zoned. Giving value and giving offers to your list should not be exclusive because real relationships are a give and take. It's supposed to be mutual. It's the same in your personal and your professional life. Nothing of value is free. When I got tired of giving away myself care tips for free to my subscribers and started the charge them for it. Loss of them unsubscribed from my list. They actually felt betrayed as if I somehow trick them into thinking that my services were free, but are actually not. And it was my fault. My past behavior led them to believe that some of my students were having the same problem on their Instagram accounts. They pose tips after tips, after tips on their expertise. There are account is one large Educational Library and that's great. But what happens when they start to sell their expertise? Rarely any of their thousands of followers about their products. And why? Well, why should I pay for your tips? You already give them away for free on your Instagram every day. I'll just wait until tomorrow and try another one of your free tips. So when should you let your crush know that you want to be the boyfriend or girlfriend? I mean, when should you let your subscribers know that you have products for sale? After years of doing split tests on when was the best time to send our offers to your lists. Years studying email marketing from different experts, signing up to their lists and seeing what they were doing. I finally came up with my own proprietary email marketing formula. Please don't be overwhelmed with the details. We will spend plenty of time going over each section of the flowchart and explaining when you should do what and send what. I just wanted to introduce you to the idea that as soon as someone signs up to your email list, they will receive the lead magnet email along with an offer to buy one of your products, that is the best time to let them know your products are not free. You going out with the opposite sex serves a purpose to show that you are romantically interested in them. You building an email list serves a purpose to introduce them to your products that will benefit their lives. Nothing of value is free. And we let people we meet no our intentions from the beginning. You may be generous from time to time and give out free samples in the form of promotions. But it's due to generosity. Make no mistake. Your products are not free. You are not going to be friends owned. 8. How to Grow Your Email List: How to grow and email list and mistakes to avoid if you are having a hard time growing and e-mail us. Let me help. I will show you three of the fastest ways to grow your list and explain psychologically why they work so well. I know you have heard of using lead magnets to get people to join your list. But you know that now all lead magnets work. For example, if you are offering a free webinar in exchange for people's email addresses. And you put the link in your social media, you'll find that most people will not click your link. Who? Hi. And if you're running a YouTube ad, giving away a free eBook, you'll notice not many people will click your ad or they'll click it, land on your landing page and now give you their email address. Why? It all starts with understanding the psychology of people online. Once you understand their behavior, you would know exactly which lead magnet to use to maximize your convergence. Here, let me show you what I'm talking about. The three most popular ways to grow your e-mail list right now is using your Facebook page, which is free, using your Instagram account, which is also free, and using YouTube ads, which is paid. Let's talk about the first one, how to use your Facebook page to grow and email as fast. I first learned this awesome strategy when I attended an Amazon sellers convention. One of the sellers now only makes a living selling Amazon products, but also teaches people how to sell. He has a Facebook group where he gives monthly tips on all different ways to make money using Amazon. What's extra special about this group? He calls it his exclusive Facebook group and made it private. And what is the price of admission? You got it. You have to give him your email address to join the private group. I loved the strategy and took it a step further. I used to have a public Facebook group called marketing, sales of copyrighting, where I give weekly tips on those topics. Here's what I do now. I set it to private and make visitors answer two questions before I let them join. The first is the multiple choice question. Which one are you most interested in? They can select marketing, sales, or copyrighted. That way, I can separate these people into different groups and give them relevant information. The second question is the price of a mission? Here's what I ask. We have invested thousands of dollars and hours to learn the best marketing, sales, and copywriting strategies. If you would like to receive exclusive value e-mails, please provide us with your best email. And that's it. The reason why this works so well is that when people search for groups to join on Facebook, they are immediately drawn to private groups. A group that's not open to everyone is automatically more valuable than a public group. Just like if you were going clubbing, would you want to go to a club that lets everyone in without question or an exclusive club that's closed off to the public, that makes you wait outside before letting you in. Exactly the exclusive club. That's why this strategy works so well in helping you collect email addresses. Now let's talk about the second strategy, using social media, specifically Instagram, to grow your list of all the social media platforms out there. My favorite is Instagram because it's still has the highest engaged audience on any other platform. So let's answer the question I asked earlier. Why no one clicks your webinar or online training link in your bio. This is also related to the psychology of the people on Instagram. Instagram is a platform for short-form content. People are used to consuming quick content. Liking a picture, watching a 15-second real, or watching a 30-second video. Anything longer. And people's attention will drift and they will quickly skip to something else. That's the key short form content. People who have stumbled upon your profile may be interested in what you are offering, but they have no patients to consume your webinar. I didn't experiment. I told people that I was doing a 30-minute webinar about Instagram growth and told people that click the link in my bio to register. I got so little turnout that I stop hosting the webinar. No one wanted to attend. Now, if people are now willing to attend a 30-minute webinar, do you think they will be willing to attend an hour-long webinar? No, probably not. So what's the solution? Offer short-form content in exchange for someone's e-mail. Offer something that is so easy to consume that it takes a few minutes. The best way to do this is by using your Instagram Carousel. This is what I did when I was sharing some YouTube algorithm secrets I learned while working at YouTube headquarters, I created a carousel of things YouTube looks at when they are deciding whether they want to rank your videos or not. I provide a several pages of tips ending with the last page, a call to action Page. Telling people that if they enjoy these tips, they are more in my short e-book about YouTube ranking. Click the link in the bio to download this short-term page e-book. Now, notice how I emphasize on the word short and ten pages in my lead, magnet. People on Instagram one fast and ensure content. If you can give them instant satisfaction, there will be more than happy to exchange their emails for it. Which comes down to our third strategy for growing your list, running YouTube ads on the YouTube platform. Longtime ago I ran a successful ad campaign, giving out a free e-book, teaching people how to optimize their Instagram. In ten minutes, I got thousands of people downloading my book each week. My e-mail address was growing, my sales was growing because a good portion of the people who downloaded that book also bought my Instagram course. All was good until recently. Guess what happened? Suddenly and without warning, the ad started that do terribly. Take a look. These were how horrible my ad campaigns were doing. I spent $21 on wine campaign and got four clicks. I spent $39 on another campaign and got four clicks. I spend $144 and got 27 clicks. And of those 27 people who clicked on my ad, only three people. Three people bother to download my book, home, I God, what was going on? Well, to make a long story short, people psychology on YouTube was changing. There are so many people are teaching Instagram growth on YouTube now that the market is saturated, viewers were no longer interested in downloading my 10 minute Instagram optimization book. Why? Because they were rather spend ten minutes watching a free YouTube video, then spend ten minutes reading a free e-book. You see what's happening. People were no longer interested in short form content on YouTube. That's why in order to continue to grow my email list, I came out with a new lead magnet. When it's actually not new. It was my original 30-minute webinar that I tried to promote Islam. You know, the one that no one our Instagram wanted to attend. Yes, This one. I created a YouTube ad promoting this exact same webinar. Guess what happened? Now when I spend $147, I got over 170 clicks and have those 170 people who clicked my AD, 107 them actually registered for my webinar core, right? In conclusion, you really have to understand the psychology of the people on a certain platform and use a lead magnet that's appropriate for the platform. If you are using Facebook to grow your list, consider creating a Facebook group and make it private and exclusive. Private group will make people want to join and give you their emails for the price of admission. If you are using Instagram to grow your list, consider creating a short e-book sheet or check-list. Short form content works best on platforms where people have shorter attention spans. And if you are using YouTube to grow your list, consider creating long form content and in-depth coverage of your topics so that people who are interested in long form content will feel it is worth their time and their e-mail address to update into your list. So what do you think? Which lists during strategy is your favorite? Let me know and I'll create more videos showing you how the game and more people that join your list on that platform. 9. Email Marketing for Social Media Growth: Email marketing for social media growth. How do some people get tons of likes, views, and comments on their social media posts as soon as they published them. In the next few minutes, I will show you three email marketing templates you can use to drive massive amounts of traffic to your social media. And in the process, get new people to like comment and follow you. It's no secret. Whenever an influencer, once a lot of eyeballs on their new post, they simply send an e-mail to their list and tell people about the post. Even with a small list, they can get hundreds of views on a video, hundreds of likes and comments in less than an hour. Knowing you need to send the e-mail is the easy part. But just what do you say in your email to convince people to stop what they're doing and come give your new posts some love. After signing up to hundreds of email lists and getting thousands of emails over the years, I noticed a pattern. The most successful email marketers all tell a short story in their e-mail to get people to take action. And that's obvious. But what's interesting is the story they tell are usually one of three types. Here are the three templates that they use to drive traffic to their social media posts. The what you learn template, how you got it, template, and the vulnerable moment template. Do you know what is the biggest obstacle in your way when you are telling people to check out your new post, your pride. Your new posts is likely a new project you are working on. A recent accomplishment or something cool and awesome in your life. If you just tell people to go and like these posts, very few people will share your enthusiasm. Why? Because you are showing off being a bit self-absorbed and that turns people off. This is the reason why successful email marketers use these three templates to bridge that gap and convince people to care. Let me show you three of my own examples. When I got a job at YouTube headquarters as a marketing consultant, I was happy and proud at the same time. So I started a post about it on my Instagram and wrote an email to my list telling people to check out my new post. Instead of writing about how cool it is to be working with YouTube, which will make me look like I was showing off. I wrote about what I learned from the experience, what I learned from working with YouTube headquarters, how they rank videos, what kinds of videos performed the best new updates on their algorithm and et cetera. I told my email subscribers that if they wanted to learn some algorithm tips, they can click the link in the email and check out my post on Instagram. I got so many likes and comments in just a few hours that I did another post giving away more YouTube tips. The second email template that I use often is the how you got it template, basically writing how you got a certain opportunity. When I got a sponsorship deal with Target, I was no doubt excited. I wanted to tell my community all about it and wanted to drive traffic to my target posts. But what would I say my e-mails? How can I convince people to care? It's not like I learned anything when working with Target on the sponsorship deals. So what can I write about? This is why I used the how you got an email template. I basically told my subscribers how I got the target sponsorship. How months ago I went on to target cobra website and found their press department shock of a conversation with one of the representatives and was told that from time to time they do collaborations with influencers and the hashtag paid.com platform. So I created an account on the platform and later during the Christmas holidays was contacted about a target sponsorship opportunity. After telling people how I got the opportunity, I asked people to support me on social media and a majority of them did. Why? Because my e-mail was helpful and not self-absorbed. The third email template that I use often is the vulnerability moment template. When I cut the opportunity to work with a Cyberpunk marketing team to help promote the video game. Before release date, I felt really accomplished. I was invited to one of their studios. They gave me a haircut, did a photoshoot, and created some posters for me to share on social media. I wrote several emails to my list encouraging my community to check out this cool project I was working on. Do you want to know a secret? The e-mail that got the most click-through rate that drove the most traffic was the vulnerable moment e-mail. This was the e-mail where I shared my experience of the Cyberpunk 2070 7 video game backlash, how I started to receive hate mails from my followers who bought the game after it was released, the game was filled with bugs and glitches and was literally a disaster. Even Sony removed the game from the Playstation Store after complaints. As a result, I received many DMs from followers blaming me, I shared a message where one of my followers wrote this DM to me stating, bro, I put the Cyberpunk game that you recommended for my PS4 ns sucks. There's glitches everywhere and now I can't get a refund. You suck. I share this vulnerable moment with my email list because I felt responsible for promoting a game that turn out to be a mess. The interesting thing is, I didn't write this email to get attention or drive traffic. It was more an apology letter written to my followers who bought the game because of my social media posts. As you can see, instead of just telling people to go like and comment on a post is more important to stay humble and share your experience. It's great that you have a new accomplishment. But why would anyone care? And it's awesome that you are working on a new project. But why would anyone care? You help people care by using these three templates. What you learn from the accomplishment, how you got the opportunity or a vulnerable moment during your experience. So what do you think? Which e-mail template do you think is most relevant to you? 10. Select an Email Autoresponder: It's time to start our email marketing journey. If you already have an EMR responder day, you can skip this episode. Otherwise, please select an email service provider and sign up today. And email marketing service is where all your contacts will be housed. It is where you can send them newsletters and auto responders, which are automatic emails and sequences. When someone ops into your list. There are so many services available these days, but the four most popular are good response, a Webber, male chimp, and constant contact. It really doesn't matter which service you choose. They all do the same thing. The most important thing to look for when choosing a service is to look at their list size pricing. You will be charged based on how many contacts you have as your business grows, you will have more and more people on your list and you will be charged accordingly. At this moment, you can see a Webber charges $20 per month for up to 500 subscribers and get response charges $15 per month for 100 thousand subscribers. These rates will change and these services have different promotions all the time. The good thing is they offer a free trial. So my suggestion is to do some research and pick one to try out for a few days, if you like it, then switch to their quarterly or annually billing cycle to save some money. Since you just started building your list, you can get a basic plan and upgrade as you go. Just make sure not to pay more than $20 per month when you have a small list. Oh, one more thing to watch out for it. Please. Don't be distracted by all the bells and whistles and features that each service is promising you. Some include landing page builders, sales funnels, webinars, and design templates. We won't be using them in this course. A lot of these features are time wastewaters and may even hurt your email open rates, such as if you have a flashy template that is graphic heavy. A lot of times it actually goes into the spam folder of your contacts because their email system will think it is spam. So be careful when using extra features that are not necessary. Remember, simple is always better. Once again, please don't spend too much time picking out a service. Sign up to a basic plan, start using the free trial and let's get started. 11. Automation Vs Autoresponder Secrets: This is going to be one of the shortest episodes in this course. And it's ironic, ironic, because what I'm about to show you took me the longest time to figure out. In fact, I waste that years of my life working on a system that was outdated and unnecessarily complicated. I am really happy that you are taking this course right now because please don't make the same mistakes I made. Everything we do in this course is supposed to be simple. If you start to feel what we're doing is complicated, you are probably doing too much. You will also hear me getting emotional In this episode because I almost gave up on email marketing because of there's one misunderstood concept. Let me explain. In the e-mail marketing world, there are two words that are often confused with each other so much so that people use it interchangeably. Automation and outdoor responder. Are they the same thing? No, absolutely not. One of them is a complete waste of your time. Oh, OK. Notice how I'm getting emotional. Anyways, let's start from the beginning. Since I'm currently using get response as my email service provider, i will use their interface as an example. Your interface may look different than mine, but the idea is the same. When you are at the homepage, you will see a lot of features that your email service provider is giving you. We will be using only one of those features because that's the only one we need. And which one is that? This one? Auto responders. We only care about auto responders. But what about this feature automation? Don't press it. I mean, don't use it. There is no need. Now, let's officially defined the difference between automation and auto responders. Automation, when used in the context of email marketing, means automated workflows. Auto responders, on the other hand, we use in the context of ima, marbling means automated responses. Both are automated, but one is a huge pain. The but, but let's play the devil's advocate and take a look at it. You see, this is what an email workflow looks like. When someone ops into your list, they get this email. And if they open it, they get tagged the value. If they don't, they get tagged another value. Depending on the value, you can choose from all the different actions you want to occur. Basically, if something happens, then this happens. And if this happens, then it triggers the next step. That's what a workflow is. And look at all the conditions that you can place in the workflow and all the actions you can place depending on that condition. And we haven't even talked about the filters yet. And guess what, what you are looking at is just the first day, the first email we are about to send. Can you imagine building an email automation system that is at least five emails wrong? Whoa, my God. It is way more complicated than it needs to be. And to make matters worse, look, you see that if you want to start using the value that you placed in each step of the way, you need to check scoring and segment your list hand, yes. What to use the scoring feature, you have to upgrade your service, you have to pay more, or are you kidding me? And bearing in mind, this is just setting up the automation system. We haven't even wrote our first email yet. Is this something you wanna do when you start email marketing for the first time? I consider myself an experience EMA marketer, and even I got time for that. Now you can see why email service providers push this feature, right? They know it will take you weeks, if not months, to build email automation and months, if not years to perfect it, and you stay with their service longer, definitely past the initial free trial period. Okay. Let's take a deep breath. Okay. Now, let's take a look at the auto responder feature. Another responder is just an automated response, an automated email. This is what an auto responder. It looks like we said that we wanted to send out five emails, right? Well, these are the five emails. This is the name of the email. This is if it's running or not, and this is the day in which the email will be sent. That means d 0 is sent this email immediately. They one is send this email when they after. And day two is send this email two days after and so on. If you don't want the system to send, let's say the last email anymore, then you just turn it off. Simple, right? Whenever someone joins this list, this auto responders system will automatically send these emails to your new subscriber in that order. Now want to know how simple it is to create an auto responder. Your interface will look something like this. You give your auto responder email a name, you set the day you want the system to send it. You pick which lists this auto responder applies to, and you write the email that will be sent. That's it. Now you tell me, would you rather use email automation workflows or email auto responders? My point exactly. And I waste a years figuring all this out. If you are an advanced marketer and have those system before, then, you might enjoy building an automation workflow. But if you have never built an email system before, stick with me and let's build a simple auto responders system. That's why during this course, I use words like automation, automated, auto responder, and automatic in every situation. Whenever I use that auto word, I mean auto responder. Okay. I will never ever be talking about automation workflows because we ain't got time for that. My goal is to get you up and running as soon as possible so that you can get results and build relationships and make money as soon as possible. Sound fair? Alright, I'm excited because we just saved the years of our lives. Don't you feel younger already? Okay. Big hugs. On to the next episode. 12. The Email Algorithm - Top 3 Mistakes Beginners Make: We're not learned email marketing Years ago, I didn't realize that email have their own algorithm is like a social media platform, like Instagram, where you post a picture on Instagram and no one likes the photo. Instagram will show your photo to less of your followers. Same thing as sending emails. If you send out a mass email and no one opens it, they email service provider of your contacts will reduce the deliverability of your next mass email. I know that this myself frustrating, but believe me, it's for our own protection. This algorithm is one way our inbox combat spam. Before we talk about the top three mistakes beginners making e-mail marketing, let's first talk about your email quality score. Your email quality score, or sender score, is determined by five factors. How many people are opening your emails, how many are clicking the link? How many on sharing it, forwarding it, marking it as important, giving it a label and etcetera. How many of your emails bounced and how many people aren't subscribed or mark your mail as spam. This means that the more people that open your mail click on a link or share it, the higher your sender score and the more people will receive your future e-mails. The reverse is also true. If lots of people don't open your mail or God forbid, mark it as spam, it will hurt your future deliverability. And this brings us to the first mistake that beginners make in email marketing. Emailing your entire list every time, if it makes you feel any better. This was the first mistake I made. So I had about 5 thousand people on my list at the time. And every time I send out a newsletter, I will send it to everyone. And it made sense, right. I mean, why wouldn't you send it to everyone on your list? And I wonder why my open rates were dropping each time. The truth is, not all your contacts on your list are created equal. Some are very active, while others will ignore your emails altogether. If you keep sending your entire list each time the inactive members will drag your centers score down each time hurting your future deliverability. This is why our first strategy is to separate the most active subscribers from the inactive ones. You are probably familiar with list hygiene, right? Which is to remove or relocate people who don't engage with your emails by segmenting your list and sending mail to your most active subscribers. More often, you will gradually increase your sender score, which will increase the likelihood of more people receiving your mail. Besides your sender score, your email deliverability is also affected by your IP address reputation and your domain reputation. Each email service provider has their own IP address reputation. That's why it's important to use a reputable email service, like the four famous ones we talked about in the previous episode. If you use a random service with a bad ip address reputation, your email would not have the same reach as a reputable service. Your domain name also has his own reputation. It's based on your activity and its age. As you send out more and more emails, you will develop a reputation for that domain name. So if you are getting poor deliverability on your emails, you can always change to a different domain name. And that's where the second biggest mistake of email marketing comes in. Having only one domain name reserved for your business. Having one domain name is like not having a back-up plan is like putting all your eggs into one basket. It's fine if your email deliverability is good, but what is not, and you send her score drops. Now, if you go and buy a new domain name at that time and start using Daniel domain name to start send your emails. Your email deliverability may still be low. Why? Because email service providers know your new domain name is new. You just purchased it and it doesn't have a reputation yet. The email service providers will limit your email reach until it grows in reputation. That's why our second deliverability strategy is to have at least three domains reserved for your business. Like if you have a coating service and your domain name is XYZ coaching.com. Consider buying several variations of it like the XYZ coaching.com or XYZ coaching now dot-com and keep it under your ownership. As long as you own them. They were age with your account and the next time you want to use them, they won't be brand new without any reputation. Having at least three domain names also allows us to use events, e-mail marketing strategies in the future, like sending your most engaged subscribers from one domain name and you're least engaged subscribers from a different domain name. Don't worry, we will talk about these advanced strategies in a different episode. If you use Gmail, you will notice that in addition to your inbox and your spam box, you also have a promotion box. Now, how this Gmail determined which email you get goes in which box. Besides your sender score, your IP address, reputation, and domain name, he Europe. There is another factor that determines whether your email and your contacts span voter or not. And that is dependent on your email subject line, email body or links in the body. If your subject line look spammy with trigger words like make money now, arrow probably be marked as promo. If your body copy is for pictures and animations, it will probably be marked as spam. And if the link that you put in the body is from a domain name, bad reputation, it will probably also be marked as spam. So how can we figure out which of our emails are getting into our contacts inbox and not a spam or promo box. Congrats, we reach the third biggest mistake. Beginners make a email marketing, not having Test Email Accounts. Way, should we even be congratulating these mistakes? Probably not. But anyways, the only full proof way to know which box are emails are landing in is to test. The strategy is to create two tests. Email accounts. One you always open and click on the link inside, and another that you never open. The never open tests email account is very important and yet it's often not done, which makes it a mistake. You want to create a test email account where you never open the emails that you get. Y, because it is a way to test a segment of your list that never opens up your emails. If these people never open your mail today, still get your mail in their inbox, the spam box or the promo box. How would you know? That is why we have a never open tests email account so we can observe what happens once you have the two tests email account setup. The next time you send out a mass email, you send it to these two accounts first and see what happens if it's landing in the spam or promo box. You want to make changes to your email before you send it, you can start changing the subject line, the body, or links and recenter again to see if a now arrives into the inbox. Having a few test accounts is the best way to figure out if your emails are being delivered properly or not. Here are the action items in this episode. First, if you have a list star segmenting the list into two groups. People who engages with your emails actively and people who do not create a second list to house the inactive users. Second, make sure you have at least three domain names reserved for your business. The small investment of purchasing an actual domain name is definitely worth it once we get into advanced strategies later on. And third, caret to email test accounts, one in which you open all emails that you send yourself. And when you never open. Doing this will allow you to see if your mail is being delivered properly to your contacts inbox or not. 13. POWER UP - Sell the right thing at the right time - Subject lines: It's time to power up again. At the end of this episode, you will understand just what gets people to open your emails. And you will also have a downloadable PDF of high converting subject lines that you can start using right away. The biggest secret to getting people to open up your email is also one of the most simplest. When I started using this strategy is this blew my mind. I'll how simple it was and yet it was so effective. The secret is to sell the right thing at the right time. Your subject line cells, the open, your body copy cells, the link and your landing page cells, the opting. That's it. Symbol, right? But guess what? So many marketers over-complicate things. They try to do more than what each row was intended for and it just doesn't work out. You see each row has a purpose. The subject line only has one purpose, and that purpose is to sell the open. Its only goal is to make you open the mail. That's it. One of the biggest mistakes you can make when writing the subject line is to try and make a sale in the subject line. Have you gone these in your inbox before? $100 if you buy now or good product x plus bonuses today only. Did you want to open the mail when you've got these subject lines? No, absolutely not. They are trying to sell you something even before you know what it is and it gets so annoying. And that's why you will ignore their emails. The subject lines only purpose is to sell the open. After someone opens your mail, what does the body copy do? As we will learn in future episodes where I will give you many templates to work with. The body copy only has one purpose, and that purpose is to sell the link. The main goal of the body copy in your email is to convince your subscriber to click on the link in the mail, That's it. And when someone finally clicks on the link and reaches your landing page, that landing page has only one purpose as well. And that is to sell the obtain, to convince the person to enter their information or enter their credit card number. Now you can see how straightforward email marketing can be, right? It's effective and made things a lot easier. Okay, let's get back to the subject lines of your emails and give you some good examples later on in the course, when we write specific Email sequences to get people to engage opting or by, we will have specific subject lines to use in those situations. But right now, this is a great way to familiarize yourself with why people will want to open emails from you. If you went on Google and search for goods subject lines, you will find thousands and thousands of ideas. But I don't think that would be helpful to you. Well, we need to do is to have a focused and effective lists to draw our ideas from, not just creative subject lines by lines that are proven to work, lines that actually got the most people to click it. These are a collection of the most popular and effective subject lines used in various business today, organized by emotional impact. There are seven categories for inciting emotion in your contacts inbox. And they are vanity, shortcut, greed, fear, deadlock and funny and personal. Their only job is to get you curious enough to open the email. Then at the subject lines are ways to capture people's attention by appealing to their need to be light and accepted by others. Examples include age defining beauty tricks. Are you part of the top 5% 3 reasons why your competition hates you. My favorite is your bot will look great in these workout hands. This was the subject line used by a leggings company during the summer sale. They got a lot of opens because it was both a in your face who doesn't want there, but to look good when working out. Shortcut subject lines are for people who want a quick solution to the problem without doing much work. Since human beings are lazy by nature, This is a great way to capture their attention. Examples include stop guessing. Here is a diet that actually works. The fastest way to getting followers on social media or learn a language with only ten minutes per day. My favorite is snag my new step-by-step templates. It sounds so casual and helpful. Definitely sounds like a quick solution to a problem. Oh, by the way, don't forget this snag this PDF at the end of this episode, okay. Greed subject lines are used to bring out the inner Shabbat Hollich people promises to a great deal is the name of the game. Examples include 100 leaves for $5, save hundreds and stock up before the court and he madness or a little luxury without the huge price tag. My favorite is hot freebie alert, ten free gifts. You pick two. I like it because you already feel like a winner. This email promises gifts that you can pick out yourself, making the online shopping experience more interactive. Fear subject lines of works great when you know your customers persona, you know what they desire most and what they fear most. This insight helps you to get them to open your mail. Examples include the truth about online marketing. Are you a victim of blank? And the skill every copywriters should know, but most don't. My favorite is why blink is keeping you stuck. It calls out a specific problem that your customer is having and warns them about the state that they're in, which is stuck. How do you get unstuck? You have to open the mail to learn more. Deadlines. Subject lines helps to push the customer over the edge and finally, make that purchase. These lines only work if your audience cares about your products. This is why it should only be used after you build up a relationship with them. Examples include $200 discount gone in 321, earned double rewards today only. And urgent, you got one day left to watch this. My favorite is don't get left behind the three most effective secrets to blink speaks directly and calls out the fact that they are about to be left behind and follows up with three sequence that they don't want to miss. Funny subject lines is a light-hearted way to get an open. It promises a fun and entertaining read. As long as you deliver on your promise, your audience will continue to open emails with funny subject lines. Examples include abracadabra. Yep, I said it. Content is king and queen. And this email is not about Facebook ads, wiki phase, my favorite is swipe right on me. For those who use a dating app tender, this would be a funny subject line to get in their inbox. It's playful and filled with personality. A great way to introduce yourself if you have a sense of humor. And lastly, personal subject lines is one of the best ways to connect with your subscribers. The subject line hints that you understand what they're going through and you're about to tell them a little story about how you can relate. Examples include, people will think I'm crazy, but this is a little embarrassing. And moving on from a bad break-up, I can help. My favorite is name. Are you having a rough day to this line is so personal as if your best friend is sensing there's something wrong with you and asking if they can help you. As long as you really understand your customers paying points, this subject line is a great way to connect. Here are the action items in this episode. Remember your subject line, cells, the open your body copy cells, the link and your landing page cells, the opt-in download and print out the 20-20 highest open subject lines PDF, and get acquainted with ways to appeal to your customers curiosity. As long as you use these lines within these seven emotions storing categories, your email open rate should improve immediately. 14. 5 Parts Email Marketing System: Let's take a little time out from talking about emails to talk about entrepreneurship. What got you into it? What made you start this journey? Running your own business, be your own boss. What was it that motivated you? For me, it was all about escaping my cubicle job. I hated the fact that I was trading time for money. If I wanted to make more money, I had to work longer hours. And as I spent longer hours at work trying to get more overtime pay, it just felt wrong. I mean, we're supposed to work smarter, not harder, right? And have you heard stories of successful entrepreneurs who work not in a cube, But on occasion, have you heard that they are on a beach somewhere with a laptop and they work for a few hours a day and that's it. Don't believe me. There's even a bestselling book called The four hour workweek. Does that make any sense? How are these people able to make a living being their own boss, working on their own terms and literally making money while they sleep. It just feel so unfair, right? Just what are they doing that we are not going to tell you a secret that I wish I knew when I started my entrepreneur journey. You can work smart and not hard. When you build a system and email marketing system. You see if we have a regular job as a salesman, for example, how much money we make is directly dependent on how much we work. That's because the job we are doing is manual. As soon as we stop working, we stop making sales and no more money is coming in. But what if, what if we can build a robot to sell follows? That robot is out there. It can be bargained with, it can't be reasoned with. It doesn't feel pity or remorse or fear. It absolutely will now stop ever selling your stuff. No. Okay. I'm obviously talking about a good robot. Those successful entrepreneurs can work anywhere, have shorter workdays, and even make money while they sleep because they have built a robot, a system that does the selling for them 24 hours a day. And that is what we're doing right now. Helping you build an email system that would nurture the relationships you have with your customers and do the selling for you 24 hours a day, seven days a week. The reason why it took a long time to build my system and share all my secrets with you, is that it takes time to perfect the system and the animation that goes with it. Because, uh, well working system is built with science and art. The science is actually easy. It's just technology. And we already have that. The email service provider that we are using has all the automation we need to run our system. It's user-friendly and add about $20 per month when starting out. That technology is also affordable. So what's the problem? The problem is the art. Running our system is easy, but building our system takes art. Just how do you write emails that make people trust and like you? How do you write emails that sell your products effectively? When should you give value and when should you sell? How should a sequence of emails be organized? How long should each sequence b, when should they be sent out? Whatever your subscribers stop, open your emails. How do you reengage with them? There is like a million questions, right? And the people who have figured it out, who have built their systems are now on beaches somewhere living the four hour work week. Well, not all of them. Some are still in quarantine and lock-down at home. But that's way better than being stuck in a cube for the rest of their lives, right? Ok. Joking aside, after years of writing individually emails, writing sequences, testing offers testing the automation, maximizing open rates, conversion rates, and sales. I finally perfected my own terminator. I mean, I finally perfected and email marketing system. This system allows us to tell the robot what emails to send, what order descending, and when to send it all by itself. I know it can be a little overwhelming learning this system for the first time and figuring out what each part does. Please don't worry. We will take it step-by-step and I will build this system with you. Let me just give you a high-level overview so you get an idea. That adventure we're about to get into. My system is called the five parts email system because, well, it has five parts. As soon as someone joins our email list from our landing page, they will automatically get a warm-up sequence of emails introducing them to who we are. You see this gear icon. I just love it because it symbolizes automation. These are the males that will be automatically set by our system without us having to do anything. So that's the first part. The second part for our new subscriber is that they will also get the lead magnet email that they opted in for and then be sent a sequence of emails automatically with an offer to buy one of our products. Remember what I said about avoiding the friend zone? You don't want to be just friends with your customers, right? That's why we let them know early on that you have products for sale. Ok. That was part two. Depending on how well our new subscribers engaging with our emails, we introduce Part three. Do you see this hand icon? It means it's a manual step. This is where we made the decision to send the next mail or not. If lots of people are taking us up on our offer and buying our products and basically in a buying mood, we should take advantage of that. That's why we send them Part three, another automated sequence with a chance to buy another one of our products. Now, if not many people are buying our first offer, we hold back on part three and send them part four, which is when email that gives them pure value. It's called the reset email because it resets the buying environment. Proves to our subscribers that we are here to help them, not just to constantly push offers. At this point, our system is running smoothly. And once that happens, all we need to do is maintenance. And we decide whether to send them a new reset email every so often, or a newsletter email with an automated offer sequence attached to it. But what if people stopped opening or stop engaging with our emails? What then? That's when we step in and use the last part, part five of the system, which is our pre-written engagement sequence, convincing them to reengage with our content. And when all else fails and those inactive subscribers are still ignoring us, we either relocate them to a different list for another re-engagement sequence or throw them in the trash. Because we don't want these people to hurt our sender score. So it's in the trash. They go. Hasta la vista baby. That was a high level overview of my five-star system. Don't worry, it sounds confusing right now. I will explain it step-by-step and we will build this system together. In fact, that's what we're gonna do in the next episode. We will build your lead magnet, you lead magnet email and follow-up sequence that goes with it. Alright, sounds good. Cool. Led, the construction of your system began. I'll see you in the next episode. I'll be back. 15. Lead Magnets 101 3 Days Project: It's time to build your lead magnet. For those of you who are wondering June, why are we starting at part two of the system instead of part1? Par one is the warm-up sequence that e-mails that introduce your new subscriber to who you are. Po2 is the lead magnet sequence. And the lead magnet is the reason why anyone will want to sign up to your list in the first place. Have you ever encountered one of these when surfing the net? They are all eagerly waiting for you to sign up to their mailing list where you enter your email? Hell, no. Why should you none of these are offering anything in return for signing up. Your email is valuable. It is a way to contact you personally. You are not going to give it away without a reason, without the magnet. And that's why we are going to build your lead magnet first in this episode. How long does it take to build a lead magnet? The first lead magnet I ever bill took me three months. You heard me right? I wasted three months of my life writing an ebook, teaching newbies How to get sponsorship deals on social media. I call it the book modeling 101, and poured my heart and soul into it. I was offering one-on-one coaching at the time and wanted to provide a complete pure value lead magnet. Get people to sign up to my email list so I can follow them up with a coaching offer. As I wrote more and more, I became more and more a perfectionist. I edited and re-edited and reread, edited my ebook, and after three months, I ended up with 217 pages. And what was the result? Well, out of 248 people who visited my website on the first day, only seven people appreciated my ebook and decided to update. That's three months of my life, pretty much down the drain. So how long should it take to build a lead magnet? A goodly magnets shouldn't take that long to create. In fact, you should be able to knock it out in a weekend, but let's be conservative. A lead magnet should take you only three days max to build day one, research and gather the information you need. They to organize and put the information together. They three Polish and package the information. And that's it. This three-day formula works for both e-books and videos. Lead magnet, foreign eBook. They one is researching and gathering the information you need to write the book. They too is organizing all the information together into a readable format so that it flows from page to page. And a3 is packaging the information together by coming up with a catchy headline, a hook for the book, along with an attractive cover. For a video tutorial. It's the same procedure. They one is researching and gathering the information you need and writing a script for the video. They too is filming the video and day three is editing the video. Just be aware how you spend your time. The more time you spend on building the lead magnet, the more you deviate from its intended row in your e-mail marketing strategy, which is to make a simple, specific, and quick first impression that gets people to give you their email in exchange for it. First, a good lead magnet has to be simple. A promises to answer and help with one thing instead of many things, just like a catchy headline, there are promises. One big thing once you decide the read and article. Second, a good lead magnet needs to be a specific solution to a problem. General problems with the general solutions don't work well in getting you good leads into a list. But if your lead magnet is specific, it will make writing your future sales letter easier because you can speak directly to what they want. Third, a good lead magnet absolutely has to be easy to consume. It should not be along e-book. Ideally, it should take someone about five minutes to consume its content. The longer you make it, the harder it is to consume. And the last people will want to update to your list to get it. 16. Highest Converting 6 Categories of Lead Magnets: It's time to power. This episode is filled with tons of lead magnet examples that are currently converting the best. Once you finish watching this episode, you will also receive a PDF of the highest converting headlines use in online marketing today. Use it to start brainstorming new lead magnets and new blog post ideas. Now that you know how long it takes to build a lead magnet. And you know that it needs to be simple, specific, and quick. It's time to give you some good examples. Hold onto your seats because I am going to show you tons of examples. The highest converting lead magnets belonging one of these six categories, case studies, answers to questions. She cheats, guys and reports, quizzes and surveys, and free trial. The current most popular lead magnet is a case study. It's where you make a five minute video explaining how you helped one of your students or clients with a specific problem. It's basically offering a specific result. For example, instead of trying to convince someone to download my 200 pages ebook, which is ridiculous, I now have a video case study titled How I help LE, get a sponsorship deal with less than 2 thousand followers. I basically spend five minutes talking about how I help one of my students get sponsored on Instagram. This is a great magnet because it's simple. It talks about sponsorship deals. It's specific. It only talks about sponsorship deals done on Instagram. And it's quick, it only takes five minutes to watch this video. Anyone who gives me their email in exchange for viewing this video is interested in getting sponsored our Instagram. This allows me to tailor my sales message and send them relevant emails later on. A real estate expert use his case study to get people to opt-in to his list. He talked about how he helped one of his clients take better real estate pictures that eventually got more people to show up for open house. Although videos are a great way to present case studies as they connect with your customers. You don't have to do just videos like this example. A Facebook as expert didn't have any clients yet. So what did he do? He created this lead magnet titled case study. This simple strategy improved my Facebook advertising by 400% in just four weeks. And when you give them your email, he sends you a link to his private article where he spent six pages sharing what he did in those four weeks. Case studies are very effective in getting up things because it is results oriented and yet not many people are using them as lead magnets. The second highest converting lead magnet idea is also something that many don't use. And it's a shame because it's so simple, so simple that it takes literally three minutes decorate now three months, and that is to answer one of your customers biggest questions. You probably heard of this one. If not, it's about time. One of the most famous lead magnets ever created took three minutes to write and look like this. Doesn't look like much, right? But guess what? So many people opted in to see this, which launched a dating course and later a dating empire called double your dating.com. This is the landing page, is titled How to tell if a woman is ready for your kids and how to avoid rejection. It's calling out to a specific demographic of men who wants to know if the girl they are on a date with wants to be kissed. If you up into the list, it's very likely that you want dating advice. And when people opting, they see this. And just for fun, I will read it to you. The lead magnet states, if I had been talking to this girl and I want to know if she's ready to be kissed. I'll reach over and touch our hair while we're talking and make a comment about it. I'll say something like your hair looks so soft and just touch the tops of it. If she smiles and likes this, I'll reach back over and start stroking it again. But this time, I also glance down at her lips and backup to her eyes a couple of times. If she lets me keep touching her hair, I'll know she's ready to be kissed. There. That's how powerful are good. Lead magnet can be only two paragraphs. And yet, if you opt into it, you will have gotten value from it and you want more info. Another good example in answering your customer's question is Neil Patel.com. If you want to learn how to get more traffic to your landing page and you land on his landing page, you will see this. It reads, do you want more traffic? And ask you for your website domain name? And once you click search and let the system run after a while, you will see this, which is if you want to know more about your website into your name and email and he will email the recent report to you. If you truly understand your customer, you will know what kinds of questions they are asking. And if you can answer just one of them, very well, they will be willing to obtain to hear your answer. The third highest converting lead magnet idea is cheat sheets. This is the one that you see the most often because it's super popular. People want shortcuts, the fastest way to do something, and that's what these lead magnets offer a specific shortcut. The keywords used here are cheatsheet, checklists, scripts, templates, examples, toolkits and swipe files. Examples include fat loss, cheatsheet, ten fat loss strategies to boost metabolism and burn fat. Download your complimentary blog writing chichi, the ultimate checklists for productive meetings. It's simple tips for better meetings. Guthrie simple script writing templates I use to create world-class videos for companies like AAA and 23 ME. Grab eight free, fully customizable Pinterest templates. Free download the Facebook ad template library, just copy and paste 50 Facebook ad examples. We actually clicked explorer 50 stellar Facebook ad examples from unicef, G2, crowd, Hulu and more. The ultimate YouTube SEO toolkit, proven strategies to help you get more views and subscribers in 2019, my instance, swipe file, right, hot sales letters that sell like crazy in no time flat. A cheat sheet is easy to make and sounds attractive, but you want to know the truth. The truth is, is very unlikely. People who download your cheatsheet will become successful. And that's because a cheatsheet is only a tool, is still requires you to teach them how to use the tours. And that's why your subscribers will be more open to the idea of you offering the teach them how to use your tea sheets later on when they get your emails. The fourth lead magnet idea is guys or reports. This is like receiving an article about the latest trends in your niche. Your customers will feel up to speed with current events after reading your guide or reports, the keywords use here are reports, guides, tutorials, spreadsheets, recipes, training, and challenges. Examples include download your free special report, five things you need to know about travel and nursing. You will want to have a handy before you ever talk to a travel on nursing agency. The irresistible consultants guide, winning clients, Six Steps to unlimited clients and financial freedom. Seven steps to creating, promoting, and profiting from online courses. Download our tutorial. Stop losing sleep over your expenses. Download your free budget spreadsheet or organic best recipes of delicious organic deserts, time-saving cooking tips that are ready in five minutes. The definitive guide to SEO in 20-20 proven strategies to help you get higher rankings in 20-20. Learn how to get anything you want in this fantastic and free audio training, you will learn three simple strategies. They'll give you courage and confidence to create a business and life you love. And finally, we challenge you to drink one green smoothie a day for 30 days, 30 days to a healthier. You get weekly emails with recipes, shopping lists, and tips to help you say yes to your health and become a part of the green smoothie tribe. The fifth lead Magna idea IS quizzes and surveys. These work well for coaching or consultation services up things. By answering a few questions with predetermined answers, your visitors will feel like they are getting custom help from you and interactive experience. But in truth, we know that all questions lead to only one outcome, them giving you their email address. Examples include thinking about starting your own business. This free quiz can help you make the right choice. Discover your entrepreneurial type today. Do you know your earning potential? Take my earning potential quiz and get a custom report based on your unique strengths and discover how to start making extra money in as little as an hour. What type of clutter or are you what does your clutter say about you? Take our quiz now to find out whether you are a behind a closed door cutter, a sentimental cleverer, or something else starts saving with a better car insurance policy. Enter your zip code and your email and get a quote from us. And finally, click funnels gives you everything you need to market, sell, and deliver your products and services online. Take this short quiz to find out which phenyl will work the best for your specific business. And finally, the sixth and last highest converting lead magnet idea is free trials. This works best if you are launching a software, the best way to get people to opt-in is to offer a free trial and let them test the system before they pay for the full version or continued access. Examples include the best CO2 in the world. Just got better into your information and take it for a test. Drive free of charge. Satisfy your enemy craving. Try high dives, New 14 day free trial, and watch episodes for free, securely share, sync and collaborate. Dropbox business is the secure file sharing and storage solution that employees love and IT admins trust, try it free and vitally. Office snack delivery, delicious healthy snacks for awesome offices. Request your free snacks sample box now. Okay. Over me showing you how others are building their lists daily. Now is the time for you to take action, instead of me giving you more examples. I think the best way for you to start creating your lead magnet is to start thinking of some headlines. These would be the hook that make your content fresh, powerful, irresistible, and most important of all, relevant to your potential customers. Download the highest converting headline ideas and start using these ideas to create your lead magnet. Here are the action items in this episode. Whether you are creating a text, audio, or video lead magnet, your homework is to set aside three days max to create it. They won research and gathered the information you need day to organize and put the information together. And day three, Polish and package the information. Every lead magnet you create needs to be simple, specific, and quick. It needs to solve one problem in a specific way, and it needs to be easily consumable. Download the highest converting headline ideas, and start using these ideas. The courage your lead magnet. Don't forget, creating the lead magnet should be quick. So I will see you back in three days. Good luck and have fun. 17. My Templates and How to Use Them: The moment that we have been waiting for has arrived, it is time to use the templates that I have prepared for you to write your emails. I hate the feeling of having so much in my mind but not being able to put it on paper. I used to stare at a blank Word document. I will write a couple of sentences. Stop. Second-guessed myself, tell myself that I'm not a writer and erase what I wrote. Writing emails shouldn't be mature. It actually should be fun because you're writing about yourself, your products, and your company. If you are now inspired and excited about yourself, then who? Well, I think you noticed my teaching style by now. I like to have fun while teaching. I have fun with it because I truly enjoy talking about the things I'm showing you. And you need to do that to for your emails to prevent you from staring at a blank screen and getting writer's block like I did years ago, I have assembled the collection of templates that you can copy and paste. These are templates that either I or my students and clients have used in the past. They have been tested to maximize conversions, which is the get your subscribers to click on the link in the mail. I just loved these templates because they will help you take all of your ideas from your mind and organize them into meaningful and convincing texts in five to ten minutes hubs. Throughout this course, I will be giving you tons of templates to work with, and I will add additional ones as I test out more with my students and clients. Here's how each template will be presented to you. Each will have a colored border. A blue border means is a basic email such as a newsletter, a lead magnet email, a warm-up sequence, or a reset email. A green border means is a sales or offer email where you are convincing the reader to buy one of your products. And lastly, a red border means is an engagement email written to encourage inactive subscribers to be active again. Okay, sounds good. The cover page of the template is a quick overview of the specific email we're writing. It's meant to be brief because it's just there to jog your memory as the purpose of the email or sequence for the full explanation, please watch the video that goes with each of the templates. The cover page will also remind you if it can be automated or left as a manual Mayo that you decide when to send out. As you look inside, you'll notice that the text is color-coded to make using it easier. When you see a yellow highlighter, It means is an option for you. You can choose a use it or not depending on your situation, such as these examples of different subject line options. Black text means is recommended words that you should have in your copy. Once again, these emails have been split tested to convert at the highest rate while using the specific words. The green text you see here are places where you fill in your information to make it more personal and relevant to the reader. And finally, blue text is used to symbolize a link in your email. I like to use icons to point out important parts of the email that deserves your attention. Whenever you see a light bulb icon, it means it's a good idea. It's something that you can use to boost engagement in your mail. Whenever you see a brain icon, it means it is a psychology tip, is something that you can do to make your reader feel a certain way, convincing them to do something. And whenever you see a list icon, it means its option time, you can decide to include it or not in your email. Speaking of options to give you as much variety in your copywriting as possible so that your e-mails don't look like cookie cutters. I also provided extra options that you can select. For example, here you can choose either option one or option two for your copy. And when you see the word optional, it means you can use it or completely disregarded. And that's it. I know you're eager to download these templates and put it to good use and you should. The only thing that I request that you do is to watch the videos that goes with each of the templates. These videos will explain the psychology of the emails that we're writing so that you understand what you're doing and why you're doing it. My students and clients who have received the most benefit from using these templates are the ones who take the time to understand why these templates work. So please do watch each of the videos that comes with the templates before using them. And lastly, remember to write emails when you are in a good mood. The energy you are feeling when you're writing your emails will transfer into your writing. And people can tell if you're sincere or not. If you don't feel inspired by your own email, your reader won't be. If you don't sincerely believed that you have the best offer available for sale, your reader won't believe either. Writing emails is not like writing a novel is straight to the point, casual and fun. So without further ado onto our first template. 18. Lead Magnet Email Template: Welcome to the lead magnet email. This is the simple email that a new subscriber will get once they opt into your list. This email contains a link to download your lead magnet. That is why this mail will be sent immediately after someone up saying this action will be automated, meaning your email service provider or your landing page service, will automatically send us email on your behalf as for where you upload your lead magnet, which is also called a digital asset. It's usually uploaded to your landing page service. For example, I use click Bono's and I uploaded my digital asset here. Then I make sure I copy the location, which becomes the link to download the file. Okay, let's go back to the template. This email is supposed to be quick and shredded. Appoint someone is interested in your lead magnet. So let's give it to them. I tried to give you at least three different options to choose from for subject lines, but they all pretty much say the same thing, which is stating your lead magnet name so that your new subscriber will open the first email they receive from you. The intro is as straightforward as can be. It starts by saying hello as promised, here is your lead magnet name. You can download here. And you provide a link to your lead magnet page, which is where your digital asset is located. Now at this point, many email marketers a stop and end the email with a thank you and it's done. But what I have found is that not everyone go to their inbox immediately after giving you their email, there is a good chance that hours have passed since they first requested your lead magnet. This is why it's helpful to our new subscriber that we jog their memory as to what they opted in for. You can put a picture of the lead magnet in your mail and choose either option one or two, which is describing the benefits. You can choose either option, but option two is my favorite because in addition to talking about the benefits of your lead magnet, you also say, my favorite part is on page number or video second number, because just by doing that, I was able to benefit. What you're doing is you are calling out to a specific part of your league magnet that's extra helpful. This is a psychology tactic that generates more curiosity, making the reader more want to consume your lead magnet. After this, we have an optional section. You can choose to put either option into your email. Disregarded. What these optional sections are trying to do is to have the reader engage with your email by replying back. If they do, it tells the email service provider that your email is good. Now spam and your centers score will go up. So this is a trick to get engagement right off the bat. The only downside is that you would have to respond back to them after they reply. Later on, where you're getting hundreds of obtains a day and you get tired of responding back to people that you can leave these two optional selections out of your mail. Finally, at the end of the email, we leave with a PS. Now, this is important. It says, if you are new to your company's name, I'll be sending you another email with a cool new opportunity. You definitely want to read it because it will really help you with benefit. We are basically priming them and getting them ready to receive our offer email that we will send a day after. It's telling them to watch out for our future emails. And it even tells them the subject line of that offer email so that they won't miss it. Okay, so that's it. Congrats. We just went through our first template together. Our future template videos will be even quicker and smoother now that you are familiar with the format of everything. Ok, it's time to move on and write our first sales email. I'll see you in the next episode. 19. Lead Magnet Offer Squence Template: Welcome to the lead magnet offers sequence. I hope you are getting excited about this because this is the first time we're going to sell somebody into your new subscriber. This three-day email sequence is written to sell one of your low ticket products, which are around $30 to $50. This is the best way to get a brand new person who has never heard of you or your business before to commit by asking for small initial investment. If they make a purchase, that chances that they will purchase a higher ticket item from you in the future increases dramatically. So that's our strategy in the sequence. This sequence is called the Lead Magnet offers sequence because the product that you are offering them is directly related to the topic of your lead magnet. It's in the same niche, meaning if you lead magnet was about teaching people how to go on a diet, then you're low ticket product should also be diet related, such as a diet plan. Later on we will branch out and sell products in different related niches, such as exercise plans. But to start out, the first offer that you give works best if it is within the same niche as your lead magnet. If you don't have a low ticket products sell yet, you can disregard this sequence and continue to the warm-up sequence. Otherwise, let's continue. This email will be sent automatically one day after the lead magnet email. That means your auto responder, if your lead magnet email is day 0, which is the same day. So when upstate into your list, then this lead magnet offer sequence starts on day one, email one of three will be day one. Email two or three will be a2 and a3. A3 will be day three, because we're selling a low ticket item. This sequence will also be quick and straight to the point. In my experience, there is no need to write a lot to convince someone to spend $30, they either buy it or not, no heavy convincing is needed. The overall mood of these three email sequence is the idea that if they liked your lead magnet, then they are going to love this offer. And that's why it's one of the subject line options. Option one is if you like lead magnet name, then you'll love this. Even though your product is the same, there's different hooks you can use to make a catchy and relevant to your readers. These subject lines are borrowed from the highest converting headlines PDF. So if you want more examples, please refer to that PDF. The three hooks that I found the most popular that gets people to open your offer email at this point are held to benefit without paying three little known factors that affect your blank. And how to accomplish something. Like famous example, email one of three starts out reminding your reader that it was them that we're interested in your expertise, your lead magnet, the psychology here is that they are coming to you asking for help and now you're chasing after them with your offers. That's why we start off by saying yesterday, you requested my lead magnet name and I just wanted to check back to see if you had a chance to read or watch it yet. Did and liked it, then you are going to love this. And we put our link to the low ticket sales page here. The email tells them that if they are serious about getting their specific results you are offering, then this is the best first step for them. It also reminds them that it's only $30, which is a tiny investment. And my God, depending on what hook you choose, you would choose the option 12 or three, that goes with the hook. And briefly talk about why this product is relevant to them. At this time. We end the email by saying that we only offer this product at this rate to our new subscribers. That's why they need to grab your copy now while it's still fresh in their mind. And that's the end of email one or three. For email two or three, it is sent automatically the next day. The subject lines become much more casual. At this point, your new subscribers already know who you are. They had a chance to consume your lead magnet and are aware of your low-tech offer, it's time to talk to them like they are a new friend. So we keep it casual from noun, the email subject line grabs your attention and basically ask them, hey, did you get a chance to view the offer? Or hey, I think this will help you. Or hey, I'm surprised you haven't taken me. Am I offer yet? Obviously omit the hey, this second email also gets straight to the point and ask them to click on a link to view the low ticket offer. What I want to point out is this section. It reads, remember, not only will it specific desire, but it will also give you the momentum you need to achieve general desire. After doing numerous split tests in wording and sales logic, this is a powerful statement to make at this point in your offer sequence because it reminds them the smaller goal of buying your product and the larger goal of buying your product. For example, a smaller goal could be to gain followers on social media. The larger goal is to become an influencer. A smaller goal could be to lose ten pounds in two weeks. The larger goal is to turn heads walking on the beach. So using the example, our copy with sound like this. Remember not only will it help you lose ten pounds in just two weeks, but it will also give you the momentum you need to achieve a body that would turn heads on the beach this summer. You see how this works. Okay, great. So that was email two or three. The last email in this offer sequence, email three or three is your first deadline email. And the subject lines reflect that good ones they use are bad news. Last chance, and you're about to miss out. There's two options you can really go with in this copy. This first one is calling out to the scarcity of this offer. You are either saying that after this date the price is increasing or after this date, the offer is no longer available. The second option is to let them know that this would be the last time you were sent an email to them about this offer. This is a great way to build trust because if you follow through and not send any more emails about this offer, your reader will take what you say seriously and we'll give you bonuses, Trust Points. After you pick an option. We end our last email with a PS, reminding them that benefit one more time of your product. This is done in the ps because people may ignore the contents of the email, but most won't ignore the PS. That's why we are giving one final reminder in the BS. Okay, that's it. Congratulations. We just finished our first sale sequence. I am very happy and proud of you. Now let's move on to our next sequence, which is to introduce your users fibers to who you are and what you do in our warm-up sequence. 20. Don't Automate and Go On a Vacation...YET...: We have just created our first offer sequence congrats. Now's the time that we shall let our system run while we go on vacation, right? Okay. I'll meet you in Hawaii. Wait, wait. Don't automate and go on a vacation just yet. And trust me, if you do, you are leaving a lot of money on the table, a lot of missed opportunities. Why? Because we need to make sure our system is running smoothly first. Do you remember how we talked about successful entrepreneurs who work on the beach with laptops. How they only have to work a few hours a day or a week. What are those people doing on their laptops? Well, one thing they are doing is maintenance, looking for what may not be working and making small tweaks here and there to improve performance. And that's what we need to do to so far we have four emails written and automated. The lead magnet email and the lead magnet offer sequence, which makes up the other three emails. Once we start driving traffic to our landing page and getting people to up into our email list, we need to see how well our system is doing, how many people are actually opening and engaging with our emails. I learned this the hard way one time after writing an entire week long EMA offers sequence composed of seven emails, I just let the system run and I pay for heavy traffic to my landing page. I then went on a trip to Vegas. Was unification. I wish No. It wasn't for vacation. It was for a white label Amazon sellers convention. Yeah, I know it sounds really geeky, but anyways, I was there to network with other entrepreneurs and present the e-mail marketing strategies that I came up with. Imagine my embarrassment when I looked at my email account and I realized that I haven't made a single cell and have paid for over $400 in aspirin. I mean, what the hell was my offer? Data add. After a long day of geeking out at the convention and learning about CVDs and how it's a new billion-dollar market. It's basically marijuana that you can't get high from. Then I had an argument with a company about why the hell would anyone want to buy marijuana, that you can't get HIV ROM. And they taught me that it was because CVD is the opposite of THC that makes you high. And if you ingest CBD, you are more relaxed hints the new billion-dollar market. I was so stressed learning about all those names. Cbd, THC is ABCs. I don't know. I totally forgot to check up on the email system I built. So after four days at the convention going to every table to network and to get free stuff by spinning this wheel, to get free gifts. Some people got $100 gift cards and I got more power into it. Oh my god, you see what I one, I one loop. So you see, I told you it wasn't invocation. Anyways, four days later, I check my account and realize I made no sales and spent over $400 in ad spend. What did I do wrong? My email system was not running smoothly. It wasn't that my offer that was bad. It was the fact that almost no one saw my offer. You see, in the seventh email sequence that I wrote, the majority of the people who stopped opening at the third email, I was getting open rates of 7% for emails 4567, that means something is going wrong. I email three. When something like this happens, we need to look back at the email that's getting pore opens or click-through rates and experiment with different subject lines and body copy. So what can you learn from my mistake? As soon as you upload your email sequence and automated in a day or so, look back at the open rates and the click-through rates of your emails, an average of 20% open rate is good. If it falls below that, that you would need to consider tweaking the emails before you leave it alone to run by itself. One thing that you shouldn't be distracted by is sales numbers don't be discouraged by your EMR system if you are not getting a lot of people have taken you up on your first offer and don't feel that you have to continue to tweak your offer emails until you get a decent conversion percentage. Remember, only an average of 10% of people who opt into your list for the first time will buy from you. Just like the pie chart that we talked about before, 90% of your sales will come after the first month. Our main goal is to make sure you're getting at least 20% open rate on all of the e-mails in your sequence. The secret is as long as your subscribers are opening your emails, we will have plenty of opportunities to convert them into customers later on. Here are the action items in this episode. Sitting up your system and not checking to make sure it's running smoothly, is money left on the table. The robot you created is smart, but not smarter than you. It will keep making the same mistake over and over and not know about it and not care about it unless you fix it yourself. As soon as your system is online, check back at it periodically to make sure each email in the sequence is getting at least a 20% open rate. If not, then consider changing the subject line or a different domain name. If you're open rates are good, then your system is good to go and you can let it run by itself. No problem. That's the time where you can go on a vacation and reward yourself for a job well done. Hey, if you want to go on a real Vegas vacation, him, yeah. Okay. 21. Warm Up Sequence Secrets: It's time to power up. By the end of this episode, you'll know just how to show off your accomplishments without sounding arrogant and build relationships so that your new subscriber will look forward to getting your e-mails. Best of all, the warm-up sequence will indirectly help sell one of your low ticket offers that we wrote last week. How would I do that? Watch the rest of the episode to find out we have reached one of the most important and difficult parts of email marketing, the warm-up sequence, warming up your new subscriber to who you are and what you do. Why do I say that this is the most difficult sequence, right? Selling a product to your email list is simple. We already did it. The copywriting in your lead magnet offer sequence that we just wrote was simple. We talks about the benefits and the hook that made the product relevant to your readers. And we're done. But what's harder than selling a product? Selling yourself? It's actually difficult to sell yourself without sounding arrogant. That is, just how do you talk about your accomplishments, your achievements, without sounding egotistical. If you are too humble, no one respects you. If you are too proud, people resent you, you have to find that balance that makes your new subscriber respect and like you at the same time. And that's what the warm up sequence is. Four, you are in luck because I have a special strategy to help you make your warm-up sequence as attractive as possible. It works for both beginners with no products to sell or advanced marketers with many products to promote. Okay, let me show you how this warm-up system works. We have already written the lead magnet sequence, which is composed of four emails. The warm-up sequence is also composed of four emails, except there is one little difference. You can choose which email sequence to send depending on your experience and personality. One is called the most popular work sequence, and the other is called the relationship-building sequence. Each sequence starts with the same welcome email, which is the welcome your new subscriber to your list and ask them to add your mail to their contact list and other housekeeping items. After the welcome email is sent, you have a choice if you have been in business for years and have blogs and social media presence where you post weekly or monthly content. You can use the most popular work sequence, which is just as a sound, sharing your most popular content on the web. This builds authority and immediately prove to your new subscriber that you are an expert with tons of experience, you can be trusted. On the other hand, if you just started your business and haven't published that many content online yet. Not to worry, we will use the second sequence, which is the tell your story and build your relationship with your new subscriber. That's why this second warm-up sequence is called the relationship building sequence. You are probably wondering, why do we have to warm up sequences to choose from. One thing that I'm sure that you have heard of before is the phrase, give value to your new subscriber. And you do that so that they will continue to engage with your content and stay following you. What does value mean? What exactly is value? Most things giving value is giving tips, secrets, strategies, tablets, cheat sheets and etc. That's only half of it. We talked about this before. If you keep on giving tips, you will keep your subscribers in the friend zone. They won't develop any feelings for you. You are just a faceless robots giving away free things. They will consume, consume and consume your content and leave you the moment you stop giving tips. Giving tips is only 50 percent of giving value. The other 50 percent is relationship-building. Telling them stories of your struggle. Where did you learn and earn your tips and why you are just like them on the same journey, except further along and more experienced. This is why in our email marketing system, we do both, give them tips so that they respect us and also tell them entertaining stories of our journey so that they like us. In fact, later on, when you get more experience in email marketing, you can mix and match giving tips and building relationships. But right now, let's keep it simple and stick with this proven system. Okay, The last thing I wanted to tell you about the warm-up sequence is something that I'm very excited about. You know what? It's not by chance that a warm-up sequence is also for emails long. It is written in coordination with your lead magnet offer sequence. Let's look at this warm-up sequence one more time. When someone new apps into our list, they will automatically receive two emails that lead magnet email and the welcome e-mail, that is day 0. The next day, day one, they will receive the first lead magnet offer email telling them to buy your low ticket product. And another email, either your most popular works e-mail or relationship-building email. That's two more emails. Then on day 2, they will receive the second lead magnet offer e-mail reminding them again to buy your product and either your most popular email two, or relationship-building e-mail to. Now comes the cool part. Then on day 3, the last day, if you are using the most popular work sequence, they will get an engagement e-mail asking them if they have any questions. And it just so happens on that day, they will get a lead magnet offer e-mail reminding them the deadline to buy your low-tech a product. It works so well to sell your product because you have just finished giving away two days of free tips. You are done giving tips. Now you're asking them if they have any questions. You see how strategic that is. If the most popular work sequence continue to give tips after tips, after tips, people are less likely the bio Lee magnet offer. Why should they? You are still giving away free tips. But if you end the tips on the same day of the deadline and as if they have any questions, you increase your chances of people taking you up on the offer. This works exactly the same way if you choose to use the relationship building sequence. On the last day of this sequence, you are finishing up talking about your struggles and your achievement with a new opportunity you have found, which is your product, is an exciting moment. Your new subscribers now recognizes how you are just like them, except you have discovered a new opportunity and have gotten results from it. And guess what? It just so happens on that day, they will get the last lead magnet offer e-mail reminding them the deadline due by your low-tech a product, which is again, the new opportunity that you just talked about. Do you see how powerful and strategic this one I'm sequences. We don't leave anything to chance and we think that we do is calculated to maximize your influence and sales. By the way, after we're finished writing this warm-up sequence, you are pretty much done with 50% of your entire email marketing system. Isn't that awesome? That means we're almost halfway done with everything. Now that you know how the sequence works, it's time to write the first email in the sequence, which is the welcome e-mail. Let's do this. 22. Welcome Email Template: Welcome to the welcome email. Sounds funny, right? I am welcome you to the email that we are writing to welcome your subscribers. That's like a double welcome. Okay, I'll stop with a lame jokes. But remember, you should be in a good mood when writing emails. Just like I'm in a good mood while making this template and episode for you right now. So the welcome e-mail is just a simple email to let your new subscriber know that they have joined your list. We need to do this because we don't want them to freak out the next time we send them an e-mail and having them wonder who the hell we are. This male is sent immediately and automatically when so on oxygen to your list, that means this is day 0 in your auto responder for your e-mail service provider, whether you are choosing to send your most popular work sequence or your relationship-building sequence. Both sequences use this welcome e-mail to start. The subject lines are straighforward. They all have your company name in it to let them know that they are now connected with your business. The welcome male starts by saying, Hi, I am name and I am the your title of your company's name or website. I wanted to take a second to welcome you to my community. Community is a key word that you should start using your copywriting. And it's something that I used often to, that's because people looking to solve their problems don't want to be alone and they don't want to be getting help from just one individual, such as u. But if you have a community and you are welcoming them into it, they will be supported and comfortable. It's in our DNA as humans who want to be part of something, a tribe. And that's what we are doing. If you don't have a community yet, don't worry in a minute or two. I will guarantee you will have one. Okay. So stay with me. After that. You state what kind of community it is joining so that your new subscriber know they are in the right place. That's why you say, my passion is to help target audience to desire. Next is to set expectations. They need to know how often to expect your emails, because we are building a relationship and we need to be accountable. That's why you mentioned I published fresh topic to my blog or social media x times per week or month. Once it's live, I'll send you an email with a link to let you know. Don't worry, I get lots of emails too. So I will only message you if I have something I know you will find helpful. So unfair, great, happy face. Now this next part has got to be my favorite. Lots of people tell their new subscriber to wireless their e-mail addresses so that it doesn't go in their spam box or promo box, but they don't give a reason why. You can't just tell someone to do something without a good reason to do it. I mean, think about it from the point of view of the subscriber. They just met you. They don't know yet. They don't know what kinds of content you'll be sending and if they were like it or not. So why should they add you to their contact list or wireless your email address right now, we get them to do that by this one psychology trick. We say, some of the secrets that I share with my community are time sensitive. When I shared specific example, the loophole only lasted for small timeframe. But my community who saw my e-mail about it got a chance to take full advantage of it. See how psychological and convincing that statement was. I used this tricky. My welcome email to I sell and Instagram growth course and I give away is when tips and secrets. So my example goes like this. Some of the secrets that I share with my community are time sensitive, like when I shared how to get extra views on your Instagram stories by using Instagram's new stay at home sticker. If you put the sticker in your IG stories, it will appear at the top of your followers feeds getting you more attention and traffic. The loophole only lasted for three weeks, but my community who saw my e-mail about it, got a chance to take full advantage of it. That's why if you add me to your contact list or drag this e-mail away from the promotions have into your inbox. We can ensure you won't miss any of my e-mails. See how this works. Let's continue. Just like I guaranteed a minute ago. Now it's time to create your community. If you don't already have one, you say, please also take two seconds to join the official your company's name, Facebook group. In addition to connecting with me, you'll also find other members of my community YOU CAN network and collaborate with. And then you add a link to your Facebook group. The reason why this is not an optional statement but a recommender one is because you have to create a Facebook group. I am not kidding. It's the easiest way to create a community and it's absolutely free. Later on you can use this community as a bonus that you can give away when people buy your products. So please create a Facebook group after Washington's episode, if you haven't already have one, we end the welcome e-mail by saying, once again, I'm thrilled that you're here. I hope you'll stick around toxin. One thing we don't want to do is to give you a new subscriber alone lists of things to do like Wireless your e-mail address, join your Facebook group, follow you on Instagram, follow you on YouTube, Twitter, your blog, and so on. Do you think a stranger who just opting into your list will want to do all of that. Hell, no. Once again, they just met you. They don't fully trust or light you yet. That's why right now, we are only asking them to do the bare minimum, which is to only add us to their contact list and join our Facebook group. That's it. We will ask them to join more of our social media platforms later. Right now when we just met, makes sense, right? Okay. Now you have to make a choice. Are you going to send them your most popular work sequence next, or the relationship building sequence next, because you tell them right now what to expect in the PS of the mail. If you are sending them your most popular work sequence, you go with option 1. If you are going with the relationship building sequence, you go with option two. If you choose option 1, you say, By the way, I want to fast-track your success asap as an added bonus for subscribing, I am going to be sending you my most popular tools, articles, videos, case studies, templates, and et cetera. Tomorrow. It's about then you hint at the benefit of what you will be sending them without revealing the exact topic is going to be good. And if you choose option 2, you say, Do you know the number one reason why people fail in a going your niche? An example would be, do you know the number one reason why it's hard to grow followers on Instagram. I bet it's not what you think. It actually took me months to figure it out. Give you the answer tomorrow. Wink. Do you see what we're doing? We are leaving a cliffhanger so that people will look forward to opening your next email. This is something that you must start doing because if you don't have a cliffhanger at the end of your emails, no one would care to open your next mail. It creates anticipation and it's easy to do. Okay, cool. We have just finished your welcome email. How right now you just have to decide what's the next sequence you want to send them, whether it's your most popular work sequence or your relationship building sequence. Once you pick an option, go on to that template and I'll help you write it. See you soon and don't take too long to decide, Okay. 23. Most Popular Works Sequence Template: Welcome to the most popular work sequence is timed to prove to your new subscribers that you are an expert and you can help them. And the best way to do that is to give them some free tips. But we are going to make our free tips more special than what others are giving way. How do we do that? What is our hook? We introduce our free tips as your most popular works. These are bits of content from your blog, youtube, Instagram, Twitter, et cetera that have gotten the most likes and shares and your community by packaging art hips. This way, we immediately establish our reputation, social proof to our new subscriber. Let's get started. There's a lot of psychology used in this template. So please pay close attention. We are really going to hook our new readers. This male is an automatically when they, after the welcome email, you can see that each of the subject line options has the number one in it. That's building a little anticipation that they will be getting more than one free gift. You will also see in a minute why using this keyword number 1 is very important. In the subject line. We start off the email just like how we left off from the ps of the welcome e-mail using the keyword FastTrack. We say, I promised yesterday that I will fast-track your success asap, and I always keep my promises today I am going to share with you one of my three most popular tools, articles, videos, case studies or templates, and you link to your popular works one of three content page. Then we do something that really captured the attention and makes them wanted. Click on the link to view our content. We break one of their false beliefs about our niche. We write, call me crazy, but I thought false belief about topic. But actually then you give the truth about a topic covered in your popular works. One of three, for example, Cami crazy. But I thought being a famous was all about having tons of followers. But actually it's about engaged followers. It doesn't matter the number. You can still be Insta famous. Go read, watch, or download it now because it will start you on the right path to desire chat soon. Okay, now I'm going to show you one psychology trick that is going to blow your mind. Well, I lose, I blew my mind when I saw advanced marketers, a user AMI, in the PS section, we write ps, I have a confession to make. I just can't wait till tomorrow to give you my second popular works. I literally can't because I promised the fast track your success asap. Remember, see a page to read my emails from beginning to end. So here you go. And you link to your popular works two or three content page. So what do you think? Do you like it? This psychology shrink works on so many different levels. First, you promise something and you overdeliver, you're new subscriber is expecting only one of your most popular works today, but you are giving them to. Second, you are encouraging them to read your entire email back to back. For those who read to the end and see the ps, you are rewarding them with an extra gift. And third, tomorrow when they get your second email and you start talking about your most popular works, three of three, they are going to feel WTF, did I miss something? And this your popular works number two, it will create some tension which gets them to pay more attention to you in the future. Awesome, right. Okay, let's go right, our second popular works e-mail. And when you look at the subject lines in the second email, you'll see our psychology trick is already working. Each subject line is saying your third gift, gift, three of three, your reader is paying attention and reading your e-mails. They are going to feel like they missed out. That's why we start our second e-mail by saying, yesterday you receive gift one linked to popular works one or three and give to link two, popular 2 or 3. If you missed it, please do a quick search in your inbox for the subject line, and then you tell them the subject line of your last e-mail. Now that you are up to speed, I'm going to show you my most popular tools, articles, videos, case studies, templates, three of three. And you link to that content below. We end the second email by reminding them to wireless our e-mail address just in case they didn't do it the first time we ask them now that they feel they may have missed out on a previous e-mail from us, they are more likely to listen to us. Now, we say in the PS section, like what you're seeing in these few messages then can use every timeframe. I sent out more content just like this. So there's more cool stuff coming your way. Just make sure you whitelist my e-mail address so you don't miss any of my male. And that's the end of the second most popular words email. For our last email in this popular work sequence, in this warm-up sequence, we do not give out any more tips. Let me repeat that. This last email in the sequence, we refuse to give them any more freebies. That's it. Why? Because we want them to buy the low ticket product that our other sequence is promoting to them right now, this is why this last email is just saying engagement email, not a tips email. We encourage these readers to reply by saying, Hi, It was my pleasure sharing some of my most popular works with you these days, hopefully helped. If you have a second, I'd love to know. What did you think of the things I sent you? Did you find it helpful? Just reply to this email and let me know by the way, I can take constructive criticism to. So don't hesitate and let me know what one thing that I could do better. Happy face. That way I can make sure to address your needs. I might even give you a shout out in my Facebook group. Then you add the link to your Facebook group. I'm sure you recognize our little trick for reminding them to join our Facebook group. Again, if they haven't already joined it the first time we asked also the fact that we said we can take constructive criticism shows that we are open-minded and don't take things personally. This is definitely a good quality found in a community leader. We're just reminding them of that. And finally, we end this warm-up sequence with an optional section. By now, they should be aware of your low ticket product offer and they are getting your deadline e-mail to from the other sequence. You can choose to remind them of the offer in the PS section of this email. If you want to do that, you write PS. By now you probably heard of my lead magnet low ticket product offer at only $30 is the tiniest investment you can make and still have a realistic expectation of desired result. This is something I offered only to my new subscribers. So grab it while you still can. It worked for me and it worked for many of my clients too. You can check out their testimonials on the website and that's where you link to your low ticket sales page. That it congratulations, your warm-up sequence is done. You're new, subscriber is no longer new. They know who you are, they know what you do. They know your experience. They know you have a reasonable and affordable offer for sale and they know what to expect from your future emails. They are no longer strangers. It's smooth sailing from now on. Let's continue with our email marketing adventure and I'll show you some advanced strategies we can use to take your business to the next level. 24. Relationship Building Sequence Example 1: Welcome to your relationship-building warm-up sequence. Half of giving value is letting your new subscriber know that you understand them. You may be further along the journey, but you started at the same way. These are the e-mails that were immediately grab your subscribers attention and make them feel you have something in common. You are definitely someone who is qualified to lead their way. The biggest problem people face when writing these emails is to not sound arrogant or egotistical. Have you ever signed up to someone's email list only to receive mail after male of their achievements. How does that make you feel? Long time ago when I was still figuring out how to grow my influence on social media, I sign up to the email list of a social media coach and her warm up sequence was of her telling me she's making six figures are YouTube and she has 100 K followers on Instagram. I don't know about you, but the first thought that came to my mind was, of course, you can make the amount of money if you have that much of a following. But what about me? How is your success related to me? How can you prove that you can help me? Do you know what else I coach sent me after telling me how many followers she has, she had the nerve to tell me to follow her on all of her social media platforms. You already have a million followers. Why do you care if you get an extra follower for me? Unsubscribe and mark her e-mail as spam. Please don't be like this person. So what is the secret to writing a good relationship building one of sequence? The secret is to write your bio, your past, your story in a relevant format. And what's that format? Here's my three steps of relationship-building formula and it fits into R3 emails warm up sequence perfectly. Step 1, breaking false beliefs. Step 2, discovery of new opportunity, and step 3, achievement with new opportunity. This three-step formula was inspired from the many sales webinars di have hosted in the past. And the many webinars that I have attended, hosted by many of the great marketers have today. People like Russell Brunson, grant Kardon, frank Kern, Billie Jean, and John pen Murthy all use this formula in there webinar. Why? Because it works, it is the most scientifically and psychologically proven way to instantly bill report and credibility while selling yourself and your products. We will be using this formula in our warm-up sequence. The major difference is these marketers are using this formula to sell their products. Their webinars are 90 minutes long. We will be using this formula to sell ourselves. And our email sequence will only be 15 minutes long, five minutes per e-mail, and we have three emails. This relationship building sequence will be a little different from the other templates we have used before, because these e-mails are story-driven, you telling your personal stories. That's why the structure of the e-mails are loser. Will, however, still hold your hand and show you what you should write about and when to make sure you fully understand the format of these emails. I will give you two of my personal stories as examples. One is me telling my Instagram growth journey, and the other is me telling my weight loss journey. They are filled with details of my struggle because both stories are true, just like your story as you write them with me. Okay, Let's start with my Instagram growth journey example first, e-mail one of three is about breaking false beliefs, how you change your mindset. The subject lines all have one of three in the title. That's because we need to let our subscriber note. This is part one of our story. We start an email just like how we left off from the ps of our welcome email. We say, hi, so what is the number one reason why people fail in a go in your niche? And my example is, so what is the number one reason why it's hard to grow followers on Instagram. Now, you need to explain your external struggle when you were a beginner in your niche, the outside forces that made it so difficult for you to achieve your goal. And my example is, I was stuck at 10 K followers for years. You may think 10 K is great, but I didn't receive any benefit for my Instagram account with ten K followers. I wasn't making any money. I wasn't getting any sponsorship deals. I wasn't growing anymore. And yet I was working my ass off posting content every week to keep my followers happy. I felt like a dancing bear that was not being paid to thens. Did you try following and I'm following or using hashtag strategies or changing your bio description, we're asking people to tag a friend. Nothing worked for me. I was still stuck at 10 K. And all the work I put into Instagram felt like a waste of time. Now, we explain your internal struggle when you are a beginner in your niche or the self-doubt and hopelessness you felt inside example, maybe I'm not cut out for Instagram. Maybe I'm just not an influencer. I see beautiful models doing sponsorship deals with name brands. And I thought, I'm not beautiful. I don't have that many followers. That's why I can't get those deals. I see fan pages never showing their faces of their owner and yet they are doing shout outs for different counts and getting paid. And I thought I would never have 100 K followers like they have. And we finished our first email up with explaining something that happened to you that made you change your thinking. Was it that made you discover the new opportunity that transform your mindset? One day something happened that changed my life. While working in New York, I apply to hundreds of different commercial projects, most rejected and ignored me. But one day after applying for a road being a FedEx commercial, FedEx actually accepted me walking into the office and meeting with the VP of Marketing. I was hell nervous that they make a mistake. When I found out that they indeed pygmy, I asked them why. I know it's stupid to ask someone why they want me as if I didn't deserve it. I had to know. They said they liked my recent Instagram post. They said they liked the picture I posted of me going to the post office of month early to ship a package to my mom so she will get it in time for Christmas. And imagine that FedEx chose me over hundreds of other applicants with far more followers. They mean, oh my God, I have been using insulin wrong this whole time. So what is the number one reason why it's hard to grow followers on Instagram. Most people focus on growing followers, and that's wrong. That's vanity and a superficial. This whole time I thought it was all about the followers to, but no, I discovered something that changed my life that day. Don't worry, I will tell you all about it tomorrow. Keep an eye out for tomorrow's email where I will talk about just what I discovered that transform me and my business. It's a read that you don't want to miss. Notice how just as the story is about the good, exciting, just as you are about to review the discovery, you tell them that they will have the wafer, your email tomorrow. This is what TV shows do to us all the time. Leave us a cliffhanger to make us watch the next episode tomorrow. One email down, two more to go. Here's relationship-building email two or three, discovery of new opportunity, how you struggled with the new opportunity. This time, our subject lines all have number 2 or 3, learning the subscriber know that this is part two of our story. So if they miss email number 1, they will have to search for it in their inbox. The second email starts with yesterday, I share, what was the number one reason why it's hard to grow followers on Instagram, my life changed the moment I realized that you must have tons of followers to be successful wasn't true. In fact, what really mattered was the quality of content you are posting. Now, we explain why this new opportunity, this new way of thinking is a game changer for your niche. Can you imagine that? That means you can get free stuff, gets sponsorship deals, and get paid without a lot of followers. As long as you correct good content, you will have good engagement. And that's all you need to get good opportunities, like getting offered a rowing and FedEx commercial. Next, explain why discovering this new opportunity was not enough. How you still had to learn everything from scratch and the struggles that you encountered. But there's one problem, just how do you create good content? When I found out that content was the key to becoming an influencer, I tried to learn as much about creating content as I could. It was difficult as hell. If you search online, on blogs, forums, YouTube, Twitter, Facebook groups, and even courses, you'll realize rarely is anyone teaching how to create good content. Most are teaching technical stuff. Hashtags, filters, captions, bios, username, IDs, newest features, etc. Rarely is anyone teaching just how the caret posts that actually make visitors care about you and your life. Why? And now we finish up the second email by explaining the amount of work and experience needed to become an expert with this new opportunity. Because in order to teach how to create content, you must have experienced. Content is art, it's psychology, it's advertising, and it is subjective. It can't be learned from a website, a textbook, or a class lecture. You learned from experience by doing, I wish I could tell you it was easy, but I've made plenty of mistakes to prove otherwise. In fact, I'll share some with you tomorrow, but you have the promise you won't laugh at me when I can't wait to share how I figure all this out with you tomorrow because it has literally changed my life. See you tomorrow. Just like the first email, as soon as you are about to reveal the mistakes you made it become an expert, you tell them would tell them tomorrow. The cliffhanger continues to emails down. One more to go. Here is our last relationship-building. One might be e-mail, achievement with new opportunity. How you finally figure everything out, as you guessed the subject lines in this final email all have the number 3 of 3 in the title. Yep, our story will complete in this e-mail. We start this e-mail by saying, you may see me as successful, but I can assure you it wasn't always this way. If you got my email yesterday, you know why it took me so long to becoming an influencer to be someone that brands actually wanted to collaborate with. I don't mind admitting to you about my mistakes because those who'd never make mistakes cannot become experts. Now, we describe a mistake you have made in your niche that was embarrassing. The more embarrassing, the better. Don't be afraid to share because it will really humanize you and your brand. Like the time I made my first $250 our Instagram doing a sponsorship deal with a t-shirt company. The agreement was the post three pictures of me wearing their t-shirts with a call to action to buy their teacher and follow them. When I took the photos and positive with the caption, check out this cool T-shirts, follow them. I received a call from the company saying, and I quote way, I thought you knew copywriting. We talked back and forth. They made me edit my captions so many times that I felt like I was writing a college essay that that wasn't the worst of it. They didn't like the photos. I took myself wearing the T-shirt. They said, uh, made their brand look bad. And after more exchanges over texts, they told me to delete the photos on my account and refund your money. I was so upset. I threw their tissues in the trash. I don't know if an influencer have ever hit rock bottom, but this does show felt like it. Now, we finish our story by explaining why you didn't give up and how you grew from the mistakes and became an expert, how your transformation led to your achievement. Have you ever taken the time to really think about where your business started and why you started it. How much it's changed over the years and all the different iterations of you and your message, product or service, your audience have seen I started my Instagram journey because I felt I had the personality that can entertain a community. I stuck with it because I discovered this new opportunity that I knew without a doubt was the key to social media success. As I worked with more brands, I learned more about how to create content and it just snowballed from there. You can check out my Instagram to see what kinds of projects I'm working on now. As you will see, everything I teach. I use myself. Yes, I drink my own Kool-Aid. I hope you're really excited to continue this adventure with me and adventure that I started years ago. The only difference is I'm here to shortcut your learning curve and avoid all the mistakes that I made. Congratulations, you reach the end of my welcome emails. Probably the most emails you receive from me being a one week period ever. From here on out, you'll hear from me a bit more sporadically. I'll pop in your inbox when I feel like I have something to say that would be a value to you, your life and your business. I am thrilled to have you along for the ride and look forward to getting to know more about you and your business. Chat soon. Hello, right? Now it's time for me to congratulate you for real. You have just finished telling your story. Notice how it wasn't trying to show off your achievement, but told a story and major achievement, meaningful and well earned. It also reminds them to follow you on social media where they can look for themselves, what you have achieved without you having to tell them your accomplishments. Congratulations for Rio, your warm-up sequences done. Your new subscriber is no longer new. They know who you are, they know what you do. They know your experience. They know you have a reasonable and affordable offer for sale and they know what to expect from you. The future. They are no longer strangers. It's smooth sailing from now. If you want to hear another example of my story so you get a feel for the format of this three email sequence. Again, you can watch the next episode. This time, I will be talking about my weight loss journey. I tried to make it entertaining and funny so you enjoy listening to it. It's also a true story. On the other hand, if you already got this formula down, we can continue with our email marketing adventure and I'll show you some advanced strategies we can use to take your business to the next level. 25. Relationship Building Sequence Example 2: So you want to hear another example while using the three-step storytelling store is selling formula grade. This time, I'm just going to read the e-mail its entirety without explanations. I want you to get a feel for the flow of the story, the ups and downs, and the emotion that's written in the words. The more emotion and personality you can put into the words, the more your subscribers were hanging on every word. Okay, Let's start relationship-building e-mail one of three high. So what is the number one reason why most people quit their weight-loss plan within one month. I'm embarrassed to tell you this. I used to weigh 200 pounds. That might be okay if it wasn't for the fact that my friends were all skinny heard ME every summer when we hang out at one of my friend's beach house, I hesitate to take my top of where we go swimming. That's why every beginning of the year, my New Year's resolution was always to lose weight, hamper, guess what? After years of failure, I don't know why even bother making a resolution. What pisses me off is I'm not lazy. I go to the gym every weekend. I go on diet all the time, but I can never seem to stick with it and never seem to lose those stubborn love handles, those baby fat on my face and that beer belly. Wtf, I don't even drink beer. Watched tons of exercise videos on YouTube. I follow all the top fitness gurus or Instagram, but I just can't seem to make the things I learned stick. Why is being overweight? The reason why I'm still single? Is it the reason why no one was swipe right on my profile on Tinder. I'm a social guy. People seem to like my personality, but as I'm near in my 30s, I can't help but wonder is my weight keeping me alone? Most of my friends are married with the baby on the way, but me, I can't even remember the last time I felt happy and confident on a date. Maybe it's genes, maybe the ability to lose weight is just something you are born with. One day, something happened that changed the way I approached weight loss. One of my good friends introduced me to a pageant director in Singapore. I know, I know it sounds ridiculous that anyone would consider me for a beauty pageant. But you know what happened? The pageant director said that my fun personality was what they needed to promote their first international Paget. But I had to lose at least 30 pounds to qualify. I couldn't care less about being a ridiculous male pageant. But if I could lose the weight, they were paid for my flights to Singapore. They will pay for my hotel, my meals and activities for two weeks. Holy crap. I have never traveled outside of the United States before. And now you're saying I have a chance to travel for free. Are you kidding me? My fat has got to go. I only got one shot at this. Something changed a meta day. So what is the number one reason why most people quit their weight loss plan within one month. I think you know what it is now, right? If not, don't worry, I will explain in more detail tomorrow. Keep an eye out for tomorrow's email where I'll talk about just what I discovered that transform me. It's a read that you don't want to miss chat soon. And that is the end of email one. Here's relationship building email two of three. Yesterday I share what was the number one reason why most people quit their weight loss plan within one month. My life changed the moment I realized that just wanting to lose weight wasn't enough. In fact, what really mattered was a do or die reason to lose weight. Sounds simple, right? But trust me, it's much more powerful than that. You really need to have a good reason to lose weight because that motivation will keep you in check with the devil pops up on your shoulder. You see if your motivation for losing weight is just to look good on a beach and you go on a diet a few days into the diet, you will want to break it at that time. That devil on your shoulder will magically pop up and tell you it's okay to break diet. You go to the beach every day eating your favorite fruit is not going to matter. Then you break diet. However, if you have a really good reason to lose weight, like if your job was dependent on it or a free vacation to another country was dependent on it. You will bite your teeth and knock that devil off of your shoulder. But there's one problem. Now that you have that do or die motivation. Just how do you carry it out? When I found out I must lose 30 pounds in a few months, I did everything I could research when needed to be done. I found out that go into the gym doesn't really help you lose weight. That's because exercise is only 30 percent of weight loss. The other 70 percent is dieting. I suddenly knew why I have been a complete failure all those years. Every time I came back from a huge workout, I eat like a pig. I felt I deserved it. I worked hard lifting weights and running like a mouse on a treadmill. I worked hard for that cheese little did I know that it was the cheese I mean, it was the junk food that I ate after my intense workouts that was keeping my stubborn fat on me. But knowing Daya is 70% of losing weight is not enough. What kinda die should you eat? How often should you eat it? How long should you stay on it? How long does it take to lose that 30 pounds? And I'm going to go to Singapore damage, as you can see, having the do or die motivation and knowing that dy is the key is not enough. So what did I do that I finally make it to Singapore. I will share more about this exciting but challenging journey with you tomorrow. I can't wait to share how I figured out this out because it has literally changed my life and my health. See you tomorrow. Here's the final relationship-building email. Email three or three. You may see me as successful, but I can assure you it wasn't always this way. If you got my email yesterday, you know why it took me so long to lose that stubborn fat that has kept me singing over others time. I don't mind admitting to you about my mistakes because those who never make mistakes cannot become experts. Like the time I learned that nuts were healthy for you. It has healthy fat that your body needs. So what did I do? After every meal? I would eat tons of nuts to stay for walnuts, cashews, pecans, and my favorite macadamia nuts. Did you know that those nuts have the most fat and are the worst for someone trying to lose weight. Ounce for ounce. Macadamia nuts has 21 grams of fat, and I was eating them like popcorn. That wasn't the worst of it for someone who has grown up eating rice for every meal. Thanks mom and dad for making me Asian. It was really hard to switch to an alternative. And then anyone tell you that when you are on diet, all of your favorite foods were magically go on sale, or your friends will magically have a wedding banquet and invite you. Or every coworker, We're magically have a birthday and you are being a party pooper for not eating their cake. I swear that devil on my shoulder popped up so much that I minus one, charge him Rent. Have you ever taken the time to really think about why you want to lose weight? What were the consequences if you fail? I started my weight loss journey because I was receiving an opportunity of a lifetime to travel and go on a vacation for free. I stuck with my diet because I discovered this new opportunity that I knew without a doubt was the key to weight loss success. As I learned more and more about the different diets available, I use myself as a Guinea pig and try them all. That's why I finally figured out and know what works. You can check out my blog, the semi documented weight loss journey. As you will see, I broke down everything I ate and created a formula for every body type, so I know it will work for you too. I hope you are really excited to continue this adventure with me and a venture that I started years ago. The only difference is I'm here to shortcut your learning curve and avoid all the mistakes I made. Okay, that was my weight loss journey example. I hoped you enjoyed it. It's a true story. That's why I was able to add all those details in it. Remember if you can entertain your subscribers and teach them something at the same time, they will like and trust you guaranteed, okay, onto some advanced email marketing secrets. 26. Advanced Offer Sequences: At this point in our email marketing adventure, you can start separating the beginners from the advanced marketers that beginners feel that they are done. They are lead magnet sequence is sent there, warm-up sequences said, and now they just start blasting the same offer to their list over and over again. And if they're list doesn't buy, then they give up. Like I said before, sending e-mails is like dating. Let's say we struck up a conversation about movies and you become interested. So we arrange the go on a date. I can buy your home, ring your doorbell, you answer and we go watch a movie. The next day, I read your daughter again. And when you open up, I asked, Hey, want to watch a movie? And you're like, I guess, then we proceed to go on our second date. The third day, I ring your doorbell and when you answer, I say the same thing. One, watch a movie, you make up an excuse why you can't make it and slam the door in my face. And the fourth day when I ring the doorbell, you don't even answer the door. Why? Just what's wrong with this guy? Doesn't he have any either Hobbes? Doesn't he have anything else to offer you? That is the mistake that beginners make just because someone signs up to your email list because let's say they want your lead magnet about diets. They don't want only die offers from now to the end of time. They are human beings. They have other interests to, they don't want to go on the same day over and over again. That is why one of our first steps into a vans email marketing is to vary our products and offers to keep from sounding like a broken record. Now is your chance to sell products in similar niches, engage your audiences interests. Here's an interesting scenario. Have you ever sign up to someone's list? And then they say that they have something to give you. They provide a link to where it is and as you click it, you click it and arrive at a landing page telling you if you want the item, you have to enter your email address. What? You already have my e-mail address. Why are you asking for it? Again? Because of advanced email marketing. That's why they want to filter the list even further by interest, by signing up again to receive the item, excuse me, to receive the new lead magnet, you are being placed in a brand new list where they can send you new automated offers. Now you are on two of their lists. That's why beginners have one or two lists and events marketers, they have 10 2030 lists, all separated by lead magnet interests and engagement activity. Don't be overwhelmed. We will take it step-by-step. In this events offer sequence section, we will start offering new and related products in similar niches to our list to see if they are interested. And if they are interested, they will no doubt sign-up. And that's when our auto responder will be triggered to send them automated sales e-mails on our behalf. Again, cool, right. Okay. The three most popular and profitable offer sequences used today are the webinar offer sequence, which is used to sell a product in the 500 to 1000 price range. The online course offered sequence, which is around the $250 price range, and the flash sale offer sequence around the $100 range, just like before, each template will come with a video explaining how the template works and why it works before these three events offer sequences, I did something special for you. I made an extra episode explaining the persuasion secrets using these templates. Once you understand not just why the copyrighting works, why the format works, but also why the psychology works to persuade your customers to take action, you will be at the top of your game. You will be able to create your own templates and take over the world because you truly understand what makes people by exciting stuff, right? Hmm, getting goosebumps, just talking about it. Okay, let's move on to the next episode and I'll show you some awesome persuasion secrets. 27. Top 5 Persuasion Secrets: It's power up time. This episode you are allowed to watch is one of my favorite in the collection. Now only did it take me months to learn these persuasion sequence and put it into practice? But it also took me weeks to find and document memorable examples where famous brands in history use these exact strategies to become famous. I really wanted to give you a complete experience. That's why this episode clocks in at around 17 minutes. Hold onto your seats because after watching this, you will know how to prove to your customers that you truly understand them, winning their hearts and business time and time again. Whenever you are in an argument with someone, Have you ever stopped to think about what was the one thing that started in what was the one thing that person said or did that turned your conversation into a full-blown heated argument? You know what, it is, not the understanding or refusing to understand the situation from your perspective because gosh darn it, if they will, only take the time to respect where you are coming from, you guys will be on the same page. Argument would be over. What does this mean? It means the reverse is also true. If you want to convince someone to feel something or do something like buy your products, you need to show that you understand them. He easy, right? Yeah, It is easy. So easy that people fake it all the time. I understand where you're coming from. I understand how difficult it is to find an affordable new car in this economy step. This way I'll show you a new model that has everything you need. I understand where you're coming from. I understand how difficult it is to be a single parent trying to make ends meet step this way I'll show you a new money-making opportunity. Take my new course. Really. Do they really understand you? It seems like everyone, including their mom, is trying to persuade you to do something by telling you that, hey, we understand you and we can relate to you. That's just Psychology 101. Everyone's doing it. But we are more events. It's time to upgrade your persuasion skills. There are five secrets, five actions you can take that will convince others. You really do understand them. These secrets are so powerful that they were used to launch and relaunch multimillion dollar businesses around the world. Learn the Secrets from working with many businesses in their advertisement campaigns and from the famous persuasion book written by Blair Warren. Warren States people will do anything for those who encouraged their dreams, justified their failures, diminish their fears, confirmed their suspicions, and help them throw rocks at their enemies. Hey, that's the five secrets right there. To show you how powerful they are, let me tell you some marketing war stories where famous brands use them to become famous. These examples are taken from my brand wars online course, where I teach strategies used by companies to grow their influence while destroying their competitors. The first persuasion secret is to encourage the dreams of your customers. This is the most basic of all persuasion to support the path that your target customer is taken or wants to take. Coca Cola is the most famous soft drink in the world, and they market their products to everyone. Along came Pepsi. How the hell is Pepsi going to compete with Coca-Cola? Coca-cola is world famous. They completely dominate the Koch business and your product tastes similar to Coke. How are you going to survive? Pepsi was clever. They see Coca-Cola mortgaging their product to everyone and that we are going to be different. We are only going to target young people. What do young people like? Pop stars. So Pepsi started to associate themselves with the younger generation. They hired a Michael Jackson as their role model. They hire the Spice Girls as their brand image at a time when soft drinks were considered unhealthy, Pepsi encouraged their customers to follow their dreams, to sing, to dance, to party, and to celebrate their youth with idols like Britney Spears and kinda agenda. As a result, teens love them for it. And Pepsi will forever be remembered as the young and cool soft drink. The second persuasion secret is that justified the failures of your customers. No one wants to take responsibility for their own failures. But if you can take that burden away and tell them it's not their fault, your customers will start lowering their defenses and start listening to you zoom. A video conference software became a $1 billion business during the pandemic. During the COVID-19 pandemic, the company grew so much that they became the most downloaded app, beating Google Hangouts and Tiktok, schools across the nation started to use this app to host their online class lectures. And that's when disaster struck it, facing a backlash of a series of security and privacy lapses, Google is banning the popular service. It employees devices, citing security vulnerabilities. The hill Reports, google bands use of Zoom, own employee computers due to security concerns. See TV news reports, not a safe platform. India banned Zoom for government use. And The Guardian reports Singapore, bands, teachers using Zoom after hackers posts obscene images on screens. Despite being a successful company, zoom also have a lot of bad publicity. There are viral videos of people hacking into Zoom classrooms and harassing teachers and students. Look, this prankster has a whole series of crashing random Zoom classes, positive and negative. Does it always react in a non-spontaneous characteristic? Know, I've been here all semester. We're all off, see smoking at all? I smoke too. Okay. Before their competitors could take advantage of the situation, Zoom took action themselves and started their version 5 ad campaign. Their strategy was to break the false beliefs of the public. How do I know this? I was one of the many influences that they collaborated with to spread their message. We had to create content that reminded the public that Zoom was still a safe and effective virtual meeting tool. Zoom basically took responsibility for the failures of public schools. First experience transitioning their classes online. It wasn't your fault says Zoom. You just needed better security, easier to use interface and better IT support introducing Zoom version 5. That is why schools nationwide still use Zoom to conduct class meetings during quarantine. The third persuasion secret is to diminish the fears of your customers. Fears keep us from moving forward and taking action. If you show them, case studies, provide support, tell stories, and prove you have a new opportunity. Your customers will follow you to the ends of the earth. Butter and margarine has been at a state of war ever since margarine was invented as a butter substitute before the 1950s, margin can never seem to make enough sales because it was considered a cheap imitation of butter and not as appetizing in appearance. Why? While butter that cows produce had a slightly yellow color, margarine had a white color. It look like fat. It looked like a piece of pig fat. To make matters worse, fat. I mean, margin was packaged in tubs. Now, which one would you rather spread on your bread? A golden butter stick or a tub of white stuff. My point exactly. It was so bad for the margarine market that accompany came out with an easy color pack to attract customers, a packet of white margarine along with a yellow pellet in the bag. When ready to eat, you squeeze the pellet and it will transfer its yellow color throughout the bag, turning the white margin yellow. It all change in the 1950s, understanding that it was feared that was keeping the average American from buying margarine. Unilever came out with a new product. It was still margarine, but this margin was dyed yellow, delivered in blocks, wrapping foil, and branded with the name of imperial to signify class, the first mainstream margarine was born, and they gave evidence, provide a support, and told stories to diminish the fear of margarine as a butter substitute. Even their most famous commercial revolve around diminishing the fear of presenting margin to the man of the house. As a butter plays Becky. Becky, the butter bank. Hey, what's going on to crown love? I switched from butter to imperial margin. I mean, this is margarine, not just any margarine, imperial margarine. Once you taste it, you will agree. Short taste like butter. This commercial is obviously dated with a wife eagerly seeking approval from the husband. But in the 1950s, it launched the entire margarine market, convincing mothers. It was okay to buy margarine for her family. Speaking of data commercials, do you know how the world's largest cosmetics company, L'Oreal, became famous. Their fame started with this commercial and yet it wasn't as well produced as their competitors. Commercial chloral, you know what? Let's watch corrals better produce commercial first, which dominated the hair coloring market ever since the 1930s. Like a beautiful gray hair color so natural, only her hairdresser knows for sure. Up until now, hair coloring was what women did for their boyfriends and husbands. You didn't dye your hair because you want it to look pretty for yourself. You did it so that men were appreciate you. That's twister, right? This was the world that chloral have built for their brand. L'oreal had a suspicion. They suspected that times were changing. Woman now want a more independent and they didn't want to color their hair just for men to confirm on their suspicion and the suspicion of women across the country. L'oreal came out with this commercial. I use the most expensive hair color in the world, preference by L'Oreal. I care about money, that I care about my hair. It's not just the Garland, I expect great. It's worth more to me is the way my themes. So people with body, he's getting its money. Actually, I don't mind spending more fluorine because I'm worth it. Because I am worth it with that powerful phrase, L'Oreal cemented their name in the minds of the customers. The fourth persuasion secret is to confirm your customers suspicion. While Claros commercials were narrated by men speaking from a man's perspective, L'Oreal's marketing strategy was the complete opposite. It featured a lady and she spoke directly and personally to the camera. She wasn't dying her hair for someone else. She was doing it for herself. Suddenly, woman felt connected to this new brand. It's as if L'Oreal truly understood what women were thinking as if using their products means standing up for women's rights. And that is why L'Oreal is currently the world's largest cosmetics company. If you can confirm and speak out loud what your customers are already thinking, they will feel your product was made for them and they will become your fans and buy anything you tell them to. The fifth and final persuasion secrets is throwing rocks at the enemy of your customers. Just like in war, there are always size to be taken and marketing is no different. Take a look at these bus names. Do you recognize any of these brands? Jefferson lines, New York Trailways, right. Coach, and Peter Pan, you probably don't know who they are because they are not famous. Now take a look at this logo. I'm not even showing you what their buses look like, but you recognize the famous logo immediately, Greyhound buses. But how the Greyhound becomes so famous, how did they become the leader of the buses? Greyhound buses survived both the Second World War and the Great Depression to emerge as one of the most successful intercity bus services in the United States. This was due to their marketing strategy, which was to attack their real competitor, While other competing companies were attacking greyhound and each other with claims like, hey, we have lower bus fares, we have better seeds, we are a better ride or DHAP us don't go there But we go there. And what was gray hound doing? How did they react? Greyhound choose to attack their real competitor. And who was the real competitor of greyhound? Not other buses, but people who are driving themselves and not taking the buses. That is greyhounds real enemy, other competing niches. And that's why their slogan has been the same for over 50 years. Leave the driving to us in the fifties they were saying. And labor driving. In the eighties, they were saying, or you can get bargains like me, travel any other way and leaves at driving. And in the nineties, they were still saying Graham is the way to travel without the wear and tear on your car. A company who wants to be the leader in their niche, never attacks other competitors in their niche. Leader attacks other competing issues. If you are selling diet products, you don't throw rocks at people selling other diet products. You attack people selling exercise products, claiming that your diets are more effective than exercises when losing weight. If you are selling a YouTube ads training course, you don't throw rocks at people selling other YouTube AP courses. You attack people who are selling Facebook ads courses, claiming that your YouTube ads are more targeted with more focused buyer intent. And if you are selling luxury watches, you don't throw rocks at people selling other watches. You attack people who are selling other jury, claiming that your time pieces are a better way to display their wealth. The marketing message may be different, but the persuasion secret is the same. I know what you're probably thinking. June. What do all these examples have to do with me? These companies are internationally famous, making millions and billions of dollars. How is that related to me? And send emails. You should know by now that I wouldn't share something with you unless it's something practical that you can use right away. Now that we know the persuasion secrets used by these successful companies, let's start using their secrets and apply it to your emails. Just like the commercial is made to convince us that their brand understands us. Our emails are the commercials that we sent out to persuade our lists, that we understand them. Encouraging dreams is something that we are already doing. Everyone who pops into our email list is chasing after a specific dream, the email that we write and the products that we sell encourages that dream. Justifying failures and breaking false beliefs are the strategies we using our webinar offers sequences. Why would someone want to attend your webinar? You can convince your subscribers that what they know is not true. And that's the reason why they have failed up to now, they would join your webinar in a heartbeat and hanging on every word you say. Diminishing fears is the strategy we using our online course over sequences. Why would someone want to buy your course? Because you are presenting evidence, providing support, telling stories, introducing a new opportunity and diminishing that annoying fear in their life. Confirming suspicions and throwing rocks at your enemies are the strategies we use in our flash sale offer sequences. Why would someone want to buy your flash sale? Because you are confirming a suspicion that they had had for some time now and you are throwing rocks at their enemies to make your tribe a stronger, how could they possibly ignore a meaningful flash sale deal from their own tribe? In the next couple of episodes, I will help you write your webinar offers, your online course offers, and you'll flash sale offers. Each of the videos that comes with the templates will explain what is the persuasion secrets were using, how to use it, and when to use it for maximum effect. Alright, great. It's time to use some advanced copywriting. Can't wait. 28. Webinar Offer Sequence Template: Welcome to your webinar offers sequence. Whoever said that Webinars are dead is not doing a write. I am going to prove how profitable webinars are. Not just by showing you this template, but also by using what we just learned in our persuasion secrets episode, pop quiz time. Which persuasion secret is best used for webinars? That's right. Justifying your customers failures and breaking their false beliefs. If you want to sell a product ranging from 500 to $2 thousand, the best way to do it is by using a webinar. The reason being, it takes at least 60 minutes to build up a relationship with the customer so that they are willing to pay the amount for your product the first time they hear about you and your business, there are a total of seven emails plus two optional ones in the sequence. If you feel like that's a lot of emails to convince someone that join the webinar. You are right. Truth is, lots of people will sign up to your webinar, but many won't show up. That's why we have to send reminder emails. Oh, one more thing before we dive right into the templates, as you skim through it, you'll notice that we don't actually use the word webinar in any of our copy. Weird and ironic, right? In fact, we use just about every synonym we can think of that describe a webinar without actually saying the word. We use words like free training, special training, online training, online coaching, online challenge, workshop, Web Class, and etc. All these wordplay are a way to make our webinar sound more engaging, more hip, more alive and more helpful, all without actually using the word webinar itself. The reason for that is the word webinar has been used to death by the marketing community. It's been used so much that it's starting to have bad connotations. As webinar equals a sleazy sales presentation or a boring 90 minutes of lecture or no, another automated robotic PowerPoint slide. Although webinars are still very effective in selling your medium ticket products, just don't use the actual word webinar when promoting the event because they may turn some people off. Okay, with that said, let's jump writing. The first step of our webinar sequence is to get someone to register for the webinar. And we send this first e-mail out manually. So this hand icon symbolizes a manual step. It's not a hand-waving, are you? Although it would be kinda nice. The first email starts off by saying, Hi, are you having trouble with problem that we'll be addressing a webinar. Good news. I am hosting a special training month, day time, time zone where I will explain why you are having this problem and why it's not your fault. I know because I used to have this problem myself. Did you see that? Sounds very supportive, right. We are letting them know that we use to have this problem and we know why they had it and that it is not their fault. We provide the link to the webinar registration page and explain what else they will learn during the event. And that's the first email. Once someone register for the training, they are put on a new list and triggers the first automated e-mail to be sent. At this point, you have two choices. You can automatically send a basic registration confirmation, e-mail, or an automatic today's webinar HIV email. It's highly recommended that you go with the second option and get your new sign-ups excited about the webinar. I always get more attendees to the actual women or if I have it up first, the only thing that you need to do is to make two videos, a five-minute video talking about one of your previous students or clients who has access using the product sold on the webinar. And a second five-minute video answering two questions that your customer most likely want answered, if you choose to hype your audience up, you can go to the webinar hype e-mail one of two, which is sent immediately after registration. Notice the gear icon. That means you want the system to do this automatically every time someone signs up to your list thing of this email like a lead magnet email, we write. I'm excited to have you join me for my special training. Before you attend the training, be sure to watch this video. And you put a screenshot of the five-minute webinar hype video one in the mail and link to it. Then we say students client name attended my training x weeks, months ago and already achieved desired result. Really looking forward to seeing you on month day time. By doing this, you tease the audience by giving social proof that people attended your webinars are actually getting results. The next day, the system will send our second webinar hype e-mail two of two, it has a similar format. We tell them that we are going to answer some important questions before our training, we add a screenshot of our second video and link to the content. We say, I answer two of the biggest questions from my students or clients when I speak to them about the topic of the webinar, if you were curious about this, then you don't have to wait. I answered them both in this video. Get the answer here and you link to the content again. All right, If you didn't want to create the two hype videos for your webinar, then you use this first option, which is the basic registration, confirmation, email. Then 24 hours before the webinar, you automate this e-mail into the system called the 24 hours reminder email. We start by saying, Hi, this is a friendly reminder. There are training webinar name that you register for will be starting in 24 hours. What we are doing is we are reminding them not only about the webinar that is coming up, but also reminding them that it was they who register for it. We are not changing them. They are chasing us. At the end of the email in the PNS, we start hinting at the popularity of our training. We say just a heads up about the training. There might be a small issue. We currently have more people register, then the system will actually hold. So please show up a few minutes early so you don't get locked out. See you? Okay. Things are getting Rio now, we now reached the day of our event six hours in counting because of the timing nature of these emails, we want to manually send them out. This is our six hours reminder email. Why six hours? Many of the webinars that I have hosted and attended in the past occurred around two PM Pacific Standard Time. And I noticed the best way to remind attendees that they have a webinar on that day was at eight AM in the morning, which gives us exactly six hours. This is what I call do or die email. It said in the morning while you're confirmed attendees are organizing their schedule of the day. If you can't convince them to add you to their schedule at this time, then they will most likely not attend even though they sign up for it. That's why we don't hold anything back. We make sure to remind them how unique are training is by saying in the body, I hope you know by now why false belief isn't true. Besides proving that to you in the training, I will also prove why false belief number two is also not true. This is our persuasion secrets working at it's best. If you promised a break their myths and prove they thought they knew wasn't true, people will show up to your webinar. We are subconsciously letting them know that their past failures was not their fault. They didn't have the right training, the right product. That's why they have to attend your training. We also stay in the ps. A ton of people have registered and I'm not sure if the system can hold everyone, but if you show up a few minutes early, you should be fine. We don't want anyone to arrive fashionably late. People who do that most likely won't arrive at all. That's why we are giving them the most logical reason for showing up early. On to the 15 minutes reminder email, all the subject lines are calling out the 15 minutes countdown. We are telling them we are on and the webinar is filling up fast. Go grab a last minute. See here, while you still can, we make one more last attempt and reminding them that their future is in their hands. We say, don't forget, if you don't change anything in your business, health, life, all relationships, then nothing will change. That's why I can't wait to help you get started. Click here to join the training with your unique access link. Now at this point, many go and host the webinar and then in a day or so, send out a replay link and that's it. Wait, that is a lot of miss opportunities. What about the people who attended the trainings but haven't bought your product yet because they were still on the fence. Well, we go to our webinar service, download the list of people who attended the webinar and send this e-mail to them, the product offer reminder, we send it manually to all webinar attendees one hour after we finished the webinar in this e-mail, we remind them that they can still get all the items plus bonuses at this link, it is a limited time offer so they better act fast. We use our persuasion SQL one more time by saying, just like what we talked about, if you continue to false belief, you will continue getting the same results. It's time for a change. This statement is like telling them to stand up in class and admit that what they had been doing to solve their problem has been wrong the whole time. Now that they know the right way to approach a problem, why are they not taking action? They are lying to themselves. They don't really want to solve their problem, and they are fully responsible for their fate. That's how you shake people up to get them to buy your products powerful way. Okay. The last email in the sequence is something that you are probably familiar with, the webinar replay email and you send it manually to all those who missed the webinar one day after the webinar, the copy is pretty straightforward. We remind them why they signed up to the webinar in the first place by listing what they will learn during the event, we tell them how productive the training was for people and don't blame them for missing it because hey, life happens and we understand how unpredictable things can be. But this is their last chance to see the replay. And we are only sending it to people who registered for the event. And that's it. Congratulations, we are done with your webinar offers sequence. Hope this was helpful to you, my students and I use these templates many times to get attendees. And it's amazing how it works. Just make sure to use the persuasion secrets to justify your customers failures and break their false belief. That is the secret to getting them to join your webinar and to take a chance on your products. 29. Online Course Sequence Template: Welcome to your online course offers sequence. We are going to sell your online course or your info product with this simple to use template. Now only have I use this template to sell my courses. But I have had a similar templates like this one, US dollar me. The first Instagram growth course that I have ever bought, use this sequence and convince me to take out my credit card. So let's do the same for your subscribers. Just make sure your course is around the $250 price range. For higher price courses, you'll want to use the webinar sequence template for better results. The online course offer sequence consists of ten emails broken up into three steps. First, we have the announcement step, announcing our new opportunity to our subscribers and telling them to opting to get the lead magnet content. Second, we have the contents that providing everyone WHO up saying with three days of helpful content. And third, we have the sale step, letting the people who enjoyed the content note that your course is open for enrollment and reminding them to take action. The goal of each step is different, but one thing remains the same. Pop quiz time. What is the persuasion Secret we will be using in this online course sequence? Yes, you are absolutely right. We will be letting them know time and time again that your course, you're evil product is a new opportunity. You are providing evidence from your results and the results of your students that it works. You are telling stories to make what you teach tangible and memorable, and you are offering support if they have questions. Why are we doing this? To diminish the fear, just like what we talked about in the persuasion episode. People don't want to take the same types of courses over and over again. They have faced failures and they fear it. However, if you package your new product as a new opportunity, a new way of doing something, a new system, a new formula, a new secret. People will get excited over it. Just remember, people don't fear new opportunities. They fear their past failures. But with a new opportunity, there's no past failure. It's something they can look forward to and we remind them of that in our e-mail. Let's get started. The first step is to make an announcement to your list that you have a new way to solve their problem. The first three emails do just that and are sent manually so that we can exclude anyone who obscene to our new list. We don't want to send the same announcement email to people who have already opting for obvious reasons. Announcement email one of three gets straight to the point and it starts off telling them they are really going to like this. Then you post a screenshot of your course content video one here with a link to the update page. Don't worry if you don't know what that is yet. We will talk about what these videos are and how to make them in step two, the contents section of the sequence. So hold on for just a few minutes. We continue by saying, This video is a three-part video series that you created to show them how to. And you put down a specific angle in your course. You remind them that it's something new that many have not taken advantage of it yet. This first video is only about x minutes, and we'll explain the new system that will skyrocket your desire in a new way. And you link to the updating page. Again. When we send our announcement email two or three, we make sure to exclude those who already obtained from our first email. In the second male, we give a different reason for signing up to watch the video series. We say in this video series, I am going to share with you a new discovery that has gone my student or client a certain result. Let me know what you think and you link to the update page. The third and last announcement email, we push even harder for them to sign up by saying, I have been getting lots of feedback from people who saw this video. Some said that it helped them see your target niche from a different perspective. That's why I wanted to make sure you have gotten a chance to view it before I take it down. Watch a here. If those who open your emails still don't sign up, it means they are not interested. That's why in the PNS we say. But if you don't watch it, I assume you don't care about this new opportunity and move on. So this is your last chance. Click now for those who do opting to see what your new opportunity is, we can automate the next set of content and sales emails. Okay, now it's time to move on to the content part of this sequence. What you need to do is to make three short videos from your course and hosted somewhere on your website. Don't worry, there shouldn't be a lot of work involved because you already created your course. All you need to do is go through your course and pick three topics and edit out about five minutes per topic for a total of three videos. That will be your course content video 1, 2, and 3, and you oppose that links to that content in these emails. If you need some extra help figuring out what parts of your course to give away as free samples. Don't worry, I got you back. I made another episode for you. It's called How to sell your products. In that episode, I talk about the best samples to give away from your course that will get people excited about your course. Without revealing too much, you always wanted to teach the what and not the how when giving away free samples. So watch that episode next if you need help. Okay, great. Let's continue with our content e-mails for content email one or three, it's sent immediately after those who opted in. We say, hi, welcome. I'm so glad you are interested in this new opportunity. Over the next few days, I'll be sending you this three-part video series I made for you. It's called name of video series. Here is the first video and you link to the course content video one. Notice how this link is just like a lead magnet. It is what gotcha subscriber to obtain to your new list. The only thing special is they will be receiving three lead magnets in total, three course content videos in total, educating them about your new course. Content, email two or three sends them the second course content video and content email three of three sends them the third course content video. Everything is pretty standard except at the end of the content, email 3 or 3, you have an optional section. In the PS section, you can choose to have an early bird special along with bonuses for people who finishes video number 3 and wants to get started with your course right away. If you are willing to give a small discount to anyone who wants it in growing your course that day, you can, and you let them know in the PS section here. If you don't wanna do that, then you can omit this optional PS. Okay? Are you ready? We are now going to write your sales emails. Now it's time to finally sell your course sales e-mail, one of four starts off by saying, Hi, Today is the day. We can finally put everything that we learned in the last three days to good use. This is a great way to tell those who have watched your content videos to put what they learned to use. I mean, what is the point of watching those videos? If they are not going to take action, they can't do what you taught them in those videos themselves and get results, they need your help. We continue by saying, in addition to the special discount for being my subscriber, I included some awesome bonuses that will help you achieve desire NGO even quicker. The bonuses are so limited that I can't even mentioned. And here, Wink. This is a psychology tip that gets them curious enough to click on a link. Even if they are not 100% set on buying your course yet, some will still click on the link just to see what your bonuses are. And if we can convince them to click on the link to check out your offer on your sales page. Then we have a shot at convincing them to buy your product. See how that works. In our sales email two or four, we do something different to make them click the link of our sales page. You have two options. You can either call out a part of your course and explain how it will help them to reach your goals, which is option one or option two, which is calling out one of your bonuses that will also help them reach their goals. This works well to increase your email click-through rates because you are calling out to a specific part of your course or your offer that is extra helpful. It generates more curiosity, making the reader want to click the link. Now we wait a day to show. Time has passed since we have announced our course for sale. Then we send sales e-mail three or four. That is why the third sales e-mail sent six days after those who opted into this list. In this e-mail, we turn up the heat and tell them that enrollment for our course is about the end. Okay? I want to tell you that this email has gotten me lots of people enrolling into my courses in the past because there's a lot of psychology use here. So please pay close attention. We start by saying, Hi, class has started for a few days now and the feedback has been great, name of student or client has achieved. So as a results, you know what's interesting, this testimonial that you are telling them right now can totally be from months or years ago. But when plays here, right here in your copy, it will seem like a new student who just signed up a day ago is already getting results. Cool, right? We continue by saying something that is very logical. Why we are closing your core soon? We say, I want everyone to start more or less at the same time so that we can be on the same page helping each other in our community. That's why I'll be closing in Roman for name of online course tomorrow. After the link to our sales page, we say, you don't want to miss out, especially when you have others who are already working on this course and can support each other. This is extremely powerful to push someone to take action. Why? Because you are basically telling them there are others with the same problem they have, getting help, getting results right now. Why are you not part of that powerful, right? And we end this e-mail by telling them not to ever feel they are alone. We take this idea of being part of a community to the next level in our last sales e-mail. In sales e-mail for four, we say for the past few days, I have been talking to you about why name of Alan course is our new opportunity to desired end result. Unfortunately, today is the last day to enroll. I want to make sure my students or clients graduate. On time and start getting results asap. There. That's the persuasion secret, working at its best. You are telling your readers there is no need to fear. There is a community of other students waiting for you. And when they take the course, they will graduate. And don't you want to graduate at the same time and get results asap with everyone else in years and my course selling experience, this is one of the best reasons why your course may be limited. Why you need to closing Roman, because you want your students to graduate at the same time from now. If they can't see the logic in that. So God help them. And finally, to end this entire sales sequence, I have a very special sales e-mail for you. This is completely optional. So optional that I don't even expect you to send it unless you really want the milk. Every drop from people who might be interested. You can do this, have a special 24 hour sale after you closing Roman of your course and create a right. We start by saying, I am writing this message to you after taking down the registration page for name of online course, I wish I could have accepted every last person who wanted in, but at the level of 101 support my team and I are providing is simply wasn't possible. That's the bad news. The good news. I created an alternative version of the training that you can still access here. Now, at this point, even people who are not interested in your course will at least pay attention because how are you selling a course that's closed? People are curious. They want to know. And that's when we give them the catch. It doesn't come with the bonuses I mentioned before, but it does give you access to the main training. Since this version of name of online course doesn't require any additional time or effort from me and my team. I can offer access to it at a major discount, a discount of at least the XX percentage off. Check out this extremely limited offer before it goes down for good as well. I'm going to say this again. If you really want to move the last people who might be even slightly interested in your offer. You can give a discount for your course without bonuses or support. It's very logical and people on the fence might take you up on your offer. The only thing to be careful of is to make sure not to send this e-mail to people who have already purchased. If they see this email, they will no doubt get upset and which they have waited because it's a lower price just without the bonuses. And we never want to reward people for waiting. Okay, great. We are finished with our online course offers sequence. This sequence works best for courses or info products that costs about $250 per copy if you need some extra help figuring out what parts of your course to give away as free samples. I made another episode for you. It's called How to sell info products. So watch that episode next if you need some extra help or a refresher on how to organize your course content. Okay? If not, then let's continue and let me help you sell one of your flash sales. The flash sales offer sequence template is next. 30. How to Sell Info Products: It's time for a quick. Here's a refresher on what your customers are expecting when they buy one of your info products, such as the course you are taking right now. This episode will also explain what samples you can give away for free while keeping the important ones for when someone has actually paid for it. This is going to be a short episode showing you one of the best ways to sell your info products, your online course. Our strategy is to pick free samples to give away and a testimonial to sweeten the deal. But what is the best way to reveal a part of your course without revealing too much. Reveal too little. And people think you are stingy or you don't really have a good course and they end up not buying, reveal too much. And people think they can do it themselves without your help, and they end up also not buying. Frustrating, right? Well, let's first start with what people will get if they do buy your course. Here's one of the most effective ways to teach your course once someone has paid for it. There are four steps. One, explain how you learn or earned the knowledge to create your system, to explain the strategy involved in your system, the what of your system. Three, explain the tactics involved in your system, the how of your system. For present case studies of others who have used the system to achieve so and so results. For example, if you were teaching in American football play Course 1, you explain where your football experience came from. Maybe you played in college or served as a coach to you explain the overall strategy of the game, the what of the game, that general rules and how to play it to your advantage. 3, you explain the specific tactics of the game, the how of the game, this specific place that gets you the points to win the game. And for you present famous games in history and explain what strategies and tactics different teams used to win championships. Experience, strategy, tactics, and case studies. That's what someone is paying for when they buy your course. But what do you do for someone who is considering your course was samples, should you give a way to prove this is the right product for them? The key is to teach them the what, not the how. That's why we reserve step 3, the how the tactics of our system for those who buy our course, the rest we can give away as free samples. And it just so happens that the three steps that are left is what we give away in R3 course content videos. Okay? Create those three videos right now. These will be the free samples that get people excited about buying your product. One thing to keep in mind is that it should not be a lot of work because first, each video should only be about five minutes long since they haven't paid for the information yet, people's attention will drift. Five minutes is enough time for you to provide enough value. And second, all the content is already created. You already created your course. You just need to go in and find five minutes of content related to the topic and edit it. Hey, why not use our e-mail marketing Academy as an example? Let's say we are trying to sell this course that you're taking right now. The first topic of our course content video. It's about how you learned or earned experience to create your system. In this case, I will talk about my past e-mail marketing experience, how I learn copywriting, the mistakes I made in the past. How I learned that the best way to write emails and make money from it is to have a system. How I experimented with different systems, throw away the parts that didn't work and kept the ones that did in order to come up with my own system, Does the five-part email marketing system was born. And that's the end of the first video. The second topic for our course content video 2, is about your system. What are some of the strategies your system is using to achieve results? Why is it a new opportunity at this point? Please don't be afraid to review your system. We are teaching them the what, not the how. For example, if we were in the beginning of this course and I just showed you this diagram, would you be able to take it and use all the strategies without my help? No, not really. Even when I take the time to explain what each part of the system does like, what the strategy for the warm-up sequences or the strategy of the lead magnet sequence. If I explained all that to you, would you be able to take it and write your email sequences without my help? No, not really. I still haven't given you my templates yet or explain how the templates work and the strategies and the persuasion sequence use Danae. You see, don't be afraid to reveal your system, your framework, knowing the what the strategy is not enough to achieve results, your potential customers still need to know the hell the tactics. In our second course content video, we talk about our proprietary new opportunities system or framework, the warm-up sequence that lead magnet sequence, the newsletter sequence, the reassessed sequence, and the engagement sequence, and why everything works together to build relationships and help you sell your products through email. And for our third and final topic for our course content video three is about a case study of you or your student or client using this system to achieve results, it's best to use a testimonial here for social proof. But if you don't have one, you can always use yourself as a testimonial. For example, I can talk about how I use the system to increase my open rates and click-through rates of my emails by a certain percentage. I can talk about how I use the newsletter mail to gauge people's interests and sell them on a flash sale, making X dollars, or how I used the engagement sequence to get a certain percentage of inactive subscribers to be active. Again, even though we are explaining how we are using the system, we are not really giving any secrets away. The audience is getting excited about our new opportunity, but they can't just watch our three videos and start getting results. They still don't know how to implement our training. And that is what gets them to finally by our course when we open it up for enrollment. Okay? So the action items in this episode is to create your course content video 1, 2, and 3. Remember, it should only take you about a day at most to do this. If it takes longer, you are doing too much. All the content is already created in your course. Just pick out parts that are relevant and edit it into three, five-minute videos. The first content video is how you learned or earned the system you are selling. The second content video is the main strategies using your system. The third content video is a case study of someone including yourself who have used the system to get results. That's it. Let me know if you have any questions. Okay. Good luck. 31. Flash Sale Offer sequence Template: It's time to write your flash sale offers sequences. This is definitely one of my favorite e-mail templates because not only have a help me sell a lot of offers in the past, but I have also received the most families because of it. Let me repeat that. These emails were so well to build a relationship with my subscribers that they really feel like I'm part of their tribe so much so that I have received the most replies to my e-mails from this template alone. And this template is selling them something, don't forget. And it makes perfect sense. Why? Because it triggers the most emotions. Pop quiz. What are the two persuasion secrets that goes best with flash sales? Yep, confirming your customers suspicions and throwing rocks at their enemies. That's because emotion is the number one factor responsible for low ticket sales. Think about it. If you are about to buy a $500 worth of product, like a set of golf clubs or video camera, or a brand new refrigerator. You have to think about it a little bit, do some research and look for reviews. But if you are just buying a $100 dress, a candle electronic book, or a Star Wars lightsaber, you make that purchase decision in an instant based on pure emotion. Helps if the seller reminds you how sexy you will look in the dress when you attend your high school reunion, making old bullies wish they treated you better. It helps if the seller reminds you of your suspicion that no one reads paperback books anymore, and this candle electronic book is the future. And it helps if the seller reminds you how much you hate people who like Star Trek and how cool you will be at this year's comic convention with the sweet lightsaber. You see how this works, right? The more details you can put into it, the more your customers can envision having the product and how you are on their side, rooting for their success. Okay, let's get started. The flash sale offer sequence is only four days long because first, it doesn't take long to sell a low ticket item. And second, it is best done when promoting a three days holiday weekend sale. The first email is to build anticipation for the sale. The second email is to announce the sale is open for 48 hours. The third email is to remind them the sale is ending in 24 hours and the 4D mil is to tell them that the sale ends tonight by it and celebrate this holiday season with your tribe. As you look through the templates, you'll notice a pattern. There are three options to choose from for each template. That's because I wanted to give you specific examples on how to confirm a suspicion of your customer and how to throw rocks at their enemies. Since I have soda YouTube ads course before teaching people how to run YouTube ads, I will use that as an example. So option one in each template will be confirming the suspicion of someone who is considering YouTube advertising. Option two in each template will be throwing rocks at the enemy of YouTube ads. And who is that? Facebook advertising. And option 3 in each template be the default choice. If you don't want to use the two persuasion secrets or don't know enough about your target customers interests or behavior, you can use option 3, but you already know my recommendation that is to polarize your list and use option one or two. Polarizing is the best way to build a community of fans who loves everything you promote. Since I want you to get a feel for how emotional these emails could be written to push your customers over the edge. I am going to read the first option to you without any explanations. I will read you email 1, 2, 3, 4 using option one, and then finish it up with the default option, option 3, 0. And while we're at it, let's play a game. As you listened to option 1, pretend that you have used Facebook ads before, but don't really love it. And you have recently started to look into YouTube ads, but don't know much about it yet. Let's see if my copywriting can confirm some of your suspicions and throw some rocks at our common enemy as I pull you into my tribe, notice how I am using a lot of words like we are and US. Okay? This is going to be fine. Let's dive writing flash sale offering email 14. Have you heard the rumors? Facebook ads has a lot of default settings that waste our ad spend. Our suspicions are true. I did a whole month of split tests between Facebook ads and YouTube ads and found that the default settings of Facebook ads always ate up my ad spend quicker, sometimes with no ROI. That's why I created the YouTube ads Academy for entrepreneurs to get better traffic at cheaper rates. I am doing a flash sale tomorrow to celebrate Independence Day. The sale will only be 48 hours if you are fed up of wasting ad spin among others, then stay tuned for my e-mail tomorrow. Let's celebrate Independence Day in style and get a jump on growing your business. Check tomorrow. Email two or four. Have you heard that YouTube ads are generally cheaper than Facebook ads? I know I'm not the first one to say I knew it. While Facebook ads charge you by CPM or cost per thousand impressions, YouTube ads only charge you if someone watches your ad for more than 30 seconds. That means you don't pay a single cent if a person's skips your ad because they are not interested in what you're selling on YouTube. I don't do flash sales very often, but since I just created the YouTube ads Academy and its independence day now is the best time to celebrate while getting more traffic to your products. Normally, these trainings sell for 200 to $400, but for a limited time, you can get this for just $87. However, the sale is only available for the next 48 hours. When you enroll in the YouTube ads academy, within the next 48 hours, you'll get 10 percent off. So get access today before the price return to normal toxin. Email three or four. By now, you must have heard that Facebook ads are getting more saturated and competitive while YouTube ads have just started growing. That's no longer a rumor but a fact. Do you know what I love hearing? I love hearing. I knew it when what we suspect turns into a fact, we have to take action. So you have two options. Continue to wait and watch other succeed, or you can take advantage of this 24 hour sail, get the training, you need to start getting tons of traffic to your products today without having the deal with Facebook ads. The best part is I already figured out how to streamline and shock on everything and was able to help Kevin cell 130 Star Wars lightsabers with the simple YouTube ad that took ten minutes to make. So you can try to figure this out on your own, or you can enroll in the YouTube ads Academy for $87 before the flash sale ends in 24 hours. Imagine where you are being a few days and weeks from today, even a little progress is better than doing nothing. You can do this toxin. Ps, the sale ends tomorrow night at midnight. Please don't pay full price. Claim your copy here. Email for four. It's sad, but just like any penance day is about the end. So as our flash sale about the end, a few days ago, I released the YouTube ads academy that YOU CAN at midnight today in less than six hours, the opportunity to get this training for $87, we'll end. This is the same system that I have used for myself and my clients to boost their sales during the holidays such as this one. You can see for yourself, there are success stories here. So if you are still frustrated by Facebook ads, then you need to check this out because tomorrow the price will be much higher. See you inside ps. Our suspicions are true. Let's take advantage of it before independence day ends. Okay. So that was option 1, confirming your customers suspicion. Notice that we also through some rocks I Facebook ads along the way to increase the bond of people who likes you too bad. Now, let's finish this template up by quickly going through the default option, not polarizing, just problem-solving. In the flash sale offer sequence 14, we call out to a problem your customers are having by asking, Are you frustrated by a problem that can be solved by your product or training? I had the same problem, except I was also dealing with problem 2, Problem 3. Even though I didn't give up, it did take me x months or years to figure it out, but that doesn't mean you have to. That's why I created product name for target customer too. Go. And then we tell them the sale will only be for 48 hours. We finished the first email by reminding them that we are doing the sale because of a holiday. This holiday doesn't come often write, it comes once in a year. That's why they have the jumbo and get this flash sale tomorrow, the next day for email two or four, we go straight into it. We say, if you have been thinking about investing in your niche, now is the best time ever to do it. Then we remind your subscriber that you don't do flash sales very often. You don't give out discounts often, and you don't celebrate holidays often. Normally these products sell for a lot before a limited time. They can get it for a lower price. Oh, and by the way, if you don't want to lower your prices, you can always give them bonuses and take those away after the flash sale ends. And then we finished the second email by saying, so get access today before the prices returned to normal or the bonuses are gone. Now for three or four, we go all out. It's the middle of the holiday and we don't mess around. We go straight into reminding them how life could be improved by getting your product. We say, the fact is, many people are stressed out about the problem your customers are having. If you are one of these people, I understand what it feels like. Why I know if you continue to do the same thing, nothing will change your life. So you have two options. Continue to be stressed, or you could take advantage of this 24 hour flash sale. We remind them we were able to get results for someone else. And this sale is X dollars off or with bonuses. We give a push by asking them to imagine where they could be in a few days and weeks with that problem in their life, diminished or gone. And finally, for email for four, we tell the people who still haven't bought that. It's sad, sad, that this awesome holiday that you guys are having is ending. And when they return back to work, they are going to continue having that problem. Sad, right? Well, I'm midnight tonight. You opportunity to solve or diminish the problem ends. You have provided hell, it will solve their problem. You have provided testimonials, you have provided the reason why you are doing this awesome sale and everything ends in ite, we finish up this flash sale by saying in the PS, I don't do flash sales very often, but since I just created this product and it's the holidays, now is the best time to celebrate six more hours before everything ends. We really squeeze that number 6 to let them know. It's pretty much over. Okay, awesome. We just finished our first flash offer sequence. I know you might be tempted to use Option three because it's the most conservative. That's okay. But if you really want to build a community of people who loves everything about you and your brand, you would have to polarize. That's how Steve Jobs turn people into Apple phonetics. He didn't stay on offense and said, you can choose IBM or Apple. He basically said, if you choose IBM, you are dead. And if you choose Apple, welcome to a new life. Powerful. I know where she was still alive. It would be so cool to see him pitch more Apple products to us. But anyways, I hope you enjoyed this episode and let's move on to the next episode. 32. 30 Week5: Welcome to week five of the e-mail marketing Academy. I am so happy to see that you've made it this far. At this point, your lead magnet sequence is built, your warm-up sequence is felt and you're advanced offer sequence is also built Just a few emails more and our entire email marketing system will be finished. It's time to do maintenance. This week, we will be building your recessed sequence, which is the sequence you will be sending to reset the buying environment that your list is currently in. And we will build your engagement sequence, which is encouraging your inactive subscribers to become active again. Okay, great. Let's start week four and start putting the finishing touches on your email marketing system. 33. 31 How to Maintain your Email System: Congratulations on making it this far. Writing emails should be fun, but it still work, right? I mean, especially when you get ambitious and write two to three emails back to back, you can get burnt out. But the fact that you're watching this video right now means you did it. So congrats, I have some really good news for you. Your email system is pretty much done. If you want to put a number on it, I will say it's about 80 percent. We are 80 percent then with your entire system and this course, let me show you what I mean. We started with a lead magnet sequence that gives you a new subscriber, what they opted in for and sew them on a low ticket product. We then created our warm-up sequence, introducing them to who we are, what we do, why should they trust us and why should they like us? Whether you choose a send them your most popular work sequence or the relationship building sequence, your new subscriber is now comfortable getting your e-mails and we just finished up our events offer sequences, which is sending out a newsletter letting people know about another product you have for sale. And if they are interested, they sign up to a new list, get that lead magnet for being on the list and gets sent that product offers sequence. So the last few emails before we complete our entire system is just this reset email sequence and the engagement sequence. But before we talk about that, I have a very special assignment for you. You are probably wondering why am I wearing this tactical armor, right? Well, I want to inspire you to take on a special mission. I want you to pretend that you are Tom Cruise. No, I'm serious because we are going to go on a mission, a mission impossible. I'm going to show you how to take a mission that is super difficult and make it super easy. So what is the mission? Let me ask you a question. How much would you pay to know your competitors marketing strategy? To know exactly what they're selling, when they are selling and how they are selling it. It's incredibly valuable to know what other people who are selling similar things as you are doing, right? And guess what will happen if you send them a message asking if they can tell you the exact words and copywriting they are using to convince their customers to buy. If you asked your competitors directly, they will probably wonder if you are crazy or what you have been smoking. This is why your mission should you choose to accept it, is to become a spine. And no, you don't have to jump off a rooftop hanging uncomfortably from a wire or swim underwater, almost drowning to figure out what your competitors are doing. What if I told you there is something you can do that will make your competitors or the best marketers online today to hand deliver their marketing strategies. They are copyrighting scripts straight to your inbox every day. Here is your mission. Step one, create a brand new email account. Step 2, find and sign up to your competitors or any successful marketers email list. And step 3, once you start receiving their emails, create a folder for each sender. Our mission impossible, just change to mission possible. Now you have access to what they are saying to their subscribers and you have each of their e-mails organized by person and date. You see, our strategy is simple. Just like a writer becomes a better writer from reading, you will become a better copywriter when you read other people's copy. This is the quickest and easiest way to learn what other people are doing. And it is completely free. Free copywriting ideas, styles, format, and strategies delivered to you daily. So don't forget to work on this special assignment after this episode, okay? Okay. Now let me show you what the last 20 percent of our e-mail system will be about. We are basically doing maintenance now since our subscribers know who we are and have already received an offer to buy one of our products. Now is the time to maintain our system. The first 10 percent is sending out a reset sequence to reset the buying environment that we have created from promoting our offers. It's time to give your subscribers more tips or goodies so that they know we are not always after their money. We are building a real community, a real tribe. And the final 10 percent is getting inactive members to engage. One's more as you send more and more emails, going to be a bunch of people who stop responding, stop clicking, and even stop opening your emails. Many marketers give up at this point because not only are their emails not getting read, their centers score is also going down because of it. Well, we have a strategy to get your inactive subscribers active again, and it's called the engagements sequence. And that's it. We are at the homestretch now, just a few emails more and our system will be done. So let's write our reset emails next. 34. 32 Power Words: It's power-up time. By the end of this episode, you'll have an arsenal of new words you can use to influence people. One of the hardest things about writing e-mails is to come up with a word to describe something. You already have an idea in your mind, but to put the idea in words on paper can be hard and you don't want to use boring words that will put people to sleep. You want to use words that trigger emotions. But if you go online and search for power words, even if they work, they are not organized. You get a long list and after a while as you read through them, you forget why you were even looking at a list of words. Remember, your emails should trigger emotions. Emotion is what gets people to do something. Open your email, click a link, read your article, watch your video and bio products, emotion drives everything. And that's why emotion should be determining what words you use in your emails. Now it's time to power up. This is why I collected the most popular power words using today's marketing e-mails and organize them in groups just for you, there are five main groups of words that you should start using when writing emails. And they all trigger a certain emotion, curiosity, fear, vanity, trust, and simplicity. If you want to get someone curious, you start using words like bizarre, censored, uncharted members only, or exclusive. If you want a Christian fear, you use words like lawsuit, nightmare, overpay, crisis or epidemic. If you want to stroke your audience ego and appeal to their vanity, you use words like elegant, clever, rebellious, Premier, or daring. If you want them to trust you and believe what you say a shrew, you use words like recognised, genuine, authentic, certified, or track record. If you want to show how easy it is to use your products and how easy it is to sign up. Use words like instant, painless, effortless, roadmap, or comprehensive. And if you want to shine them off, It's hasta la vista baby. The point is, download these PDFs and put it somewhere close so that you can see it every time you write an email when you are trying to bring up and emotion in your audience and struggling with what words you use, star, using these words to help you. Okay? All right, I hope you found this power of episode useful. 35. 33 Reset Sequence Trendy News and Videos Template: Welcome to your first recessed sequence. Today we are going to be writing the inspirational news and videos e-mails. A recess sequence is what you send to your subscribers after heavily promoting a product for sale, your subscriber may be a little annoyed with other offer emails. Now it's time to stop selling and start building relationships. Again, one of the best ways to reset your list and give them value is a shared trainee news and videos with them. We are basically sharing the thoughts of others, preferably one from a company that's well-known, such as The Wall Street Journal, Huffington Post, or C-net. By doing this, you now only provide inspiration and encourage the dreams of your audience, but also you are associate yourself with famous brands to increase your own status in the process is a very core psychological trick. I give you two templates to work with. One is sharing a news article related to your niche and the other is sharing a trendy video. The format is pretty much the same. The main difference is the video promotion email is written with a more casual vibe. Instead of discovering a video yourself, you say that a friend share that with you, which makes it see more down to earth and viral to help you see how I would share a piece of article or video to my email subscribers. I use my own example, sharing Instagram growth news and videos. For the news example, I shared an article written by Huffpost about Instagram influencers who get a travel for free while getting paid. For the video example, I shared a video made by later.com talking about how to make money on Instagram by using IGTV. In both sequences, we have a second e-mail, and this second email is written strategically to lengthen use and videos to some related content you have created in the past. In the past, I made the second email and optional one. My students would send reset emails after recent emails promoting other people's inspirational content. And do you know what happened there? Click-through rates dropped each time. Why? Because as they promoted articles and videos from famous sites, their subscribers started to follow the content from those famous sites. And when my students continue to promote those content, their subscribers were no longer engage because they already heard the news. So what is the solution? Whenever we share content from someone else, we also relate that content back to our own experience, our own products, and our own brand. And that is what the second e-mail in the sequences for. You see using general usually cover big events, big successes or failures, eye-catching and inspirational. But it's not something you can take action on, not very practical for your subscribers to implement. For example, if you were teaching insulin growth and shared an article about traveling influencers, it's great that they Instagram couple can make six figures and travel all over the world, but they have millions of followers. It's an interesting article, but what can your subscriber do about it? If you send them a second email linking to content you have created in the past about how to optimize an Instagram account to get sponsorships. Now your subscribers are less overwhelmed and can take actionable steps from the news that they just heard. If you share the video about how Instagram will soon allow you to make money by posting on IGTV. It's cool and inspirational, but people who can make money have tons of views on their account. What can your subscriber do about it? If you send them a second email linking to content you have created in the past about how to get more views on IGTV. Now your subscribers feel they can easily take part in the new trend of thanks to you. See how the second email relating other people's content back to you gives your subscriber tremendous value, right? It's inspiring and encouraging, making them love seeing your emails more and more. The best part about these reset emails is that you can send them anytime because they add fuel to people considering buying your products, as long as the news you are sending them are relevant to your product offers. When you send out a mass reset email, it will reinforce the fact that you are up to date with trends in your niche. That's why the products that you are promoting should be taken seriously. Cool, right? Okay. I think that's the longest introduction I have ever made for you about a template. And that's fine because the template itself is very straightforward. I won't need to spend too much time talking about it. I'll just point out some highlights. If you are sharing a news article in e-mail one of two, there's a section where you say, there's been a lot of buzz going around in the niche world these days. And it's true you can benefit while doing the things you love. Notice what we're doing by saying, and it's true, we are confirming honest suspicion, which is a persuasion secret. In that email. You want to make sure to have a PS that says, if this seems overwhelming, don't worry, I got something that will help you take advantage of this news tomorrow. See you tomorrow. This is a great leading for the second email or being inspirational and encouraging by sharing some trainee news and basically saying, but wait, there will be more, don't be overwhelmed. I'll give you my take on it tomorrow. And in the second e-mail in the body, we link to the content that we created before that relates to the news and say, I believe live, usually give us two choices. One, ignore the news and figure out things on your own, or to take advantage of the trend and learn from someone who has done it. Let me help check out my article or video to get started. Do you recognize this? You got two choices format we used before in our sales sequences. When we use it to sell our products, we're basically saying things like there are two choices. Don't buy our products or buy our products. Now, we are using this format again, which is ignore the news or use the news with your help. Since you are not charging them for this information. It's a psychology trick to build authority in front of your Ireland's. You are building the relationship where your audience recognize the option is more than just to buy or not buy from you. The real option is to listen or not listened to you, which increases your overall influence over them. As for the second part of the template, if you are sharing a trendy video, the format is the same. The first email, you tell your subscriber that a friend share this video with you and you give them the link to watch it. And in the second email, you tell them your thoughts about the video and link to the content you have created before about the topic. And that's it. This template is also useful when you want to share your own content out of the blue. Instead of just writing an email, announcing your content to your subscriber. Out of the blue, you first start off with 20 news related to your content. This will make your own content that you are about to share relevant to your audience. Because hey, your content has to be important if it's being covered in the news right now. 36. 34 Fan Filter Template: It's power-up time. We are going to write your fan filter reset email. Thank filter. That sounds pretty cool, right? But what does it really mean? Well, there is a rule in marketing. If you want someone to do something like click on a link, you need to give a specific benefit why they should do it. Like if you are running a Facebook ad, you need to tell people exactly what they will get when they click on your ad, such as they will get a free template or a free guide when they are putting. The same principle applies to e-mails. If you want someone to click on the link in your e-mails, you need to tell them the specific benefit, what they should expect when they click the link. However, there is usually a group of people on your list who will click on a link that you send them without being told a specific reason or benefit for doing so, they will simply click on this mystery link just because you said so. Why? Because they are your fans. That's why this actually happens to me all the time. I sign up to a lot of successful marketers, email lists. And I sometimes get a male like this one. They write, hey there my friend, I just released a brand new video for you that will help you regardless of where you are in your online journey, go check it out here. You probably noticed that this e-mail is super general and vague. But guess whether I do, I clicked on the link. I didn't have to, the marketer didn't tell me what's the benefit of clicking, but I still clicked it anyways, why? Because I like and trust the person. That's why he usually post great content and I trust his recommendations sometimes even without thinking. Now, it's time to find out who your fans are. And we do it by using this simple template. So simple that lots of people underestimate its power in filtering out your fans from your regular subscribers. Our strategy is simple. Instead of giving a specific benefit for clicking a link in our email, we go general. In fact, we barely even give a good reason to click it. We are basically testing which one of our subscribers will click that link without a certain benefit given for our email one or two, we simply write, how have you been? I want to show you something cool. If you are interested in your niche as much as I am, I'm pretty sure you are like it. Check it out and let me know. What do you think? That's it? Simple, right? So simple that you probably want to ask me. So what, so what if someone clicks or don't click? This strategy is used by advanced marketers because they know how valuable it is to be able to separate their fans from a regular subscriber. A regular subscriber will only do something if you give them a specific benefit for doing it. For your fans are different. Your fans will do surveys, review your products, give testimonials, reply back to your messages, share them, and do pretty much anything you can think of because they are a fan of you and your brand. Because of their high engagement rate, they should be given special treatment in your lists. These are the people who will help grow your business and influence one again, more views and likes on your YouTube videos. Send the link to your fans and see your views. Grow. One to get a testimonial of your new product, send a copy to your fans and they will happily do a review for you. Since they are your highest engaged audience, your new product launch or promotions can be sent to them first to get maximum engagement and sales. You can now see how useful it is to be able to know who your fans are, right? And that's what makes this a power of episode, even though the template itself is simple and short. And once you send out the first email to see which click on your link, you can start to segment out the subscribers and put them on a new list and send them the second e-mail, this e-mail to have to basically tells them that you appreciate them for being part of your community and gives them a sincere thank you. Okay. So every once in a while, send out a fan filter email to segment your list from regular subscribers to subscribers who always open and click on your links, aka your fans. 37. 35 Engagement Sequence Secret Gift Template: Okay, It's time to finish our entire email marketing system with some engagements sequences. This is the beginning of the end. I always wanted to say that these sequences are used to encourage your inactive subscribers to become active. Again, from experience, I found that the best way to do that is by either giving them a secret gift and not tell them what it is, or ask them to do a survey with a chance to win a prize. That is why we have two templates for this type of engagement sequence. This episode, we'll be taking you through the secret gift sequence. The gift could be anything of value that's similar to a lead magnet, a template, a cheat sheet, guide, checklist, and et cetera. Here's a procedure for using this template. First, go into your email service provider and create a new list and give it a title such as engagement campaign. Second, set up your auto responder with the four emails in this template. The 0 will be e-mail one, day one will be emailed to, day 2 will be email 3 and day three will be email for. Then using this template, write out the four emails to be used in this list. Third, go into your main list and sort your list by people who have now opened your emails in 30 or 60 days. You can do this also for people who have not clicked a link in your e-mails in 30 or 60 days and forth. Once you've sorted out all the inactive members, move them to the new list that you have just created where you're allowed responder will start running and sending them the four emails day by day. Now all that's left to do is to write those four emails. Let's do it. So there are four emails in this sequence. The first male tells you a subscriber that you notice they have now opened your emails lately and gives them a highlight of your most popular posts in the last month. The second male tries to bribe them to engage by giving them a secret gift. The third male reminds them of the secret gift again and warns that if they don't engage, you will unsubscribe them from your list soon. And the fourth Mayo asks them to edit their contact info to make sure you have their best email and file. Got it. Okay. Let's go into each of the emails with a little bit more detail. There are some things I want to point out to you to make sure you know exactly what we're doing and why we're doing it. For engagement secret gift, the e-mail, one of four, you'll notice we use subject lines that are pretty personal, asking them if they are okay. Normally, a person who receives these e-mails with those subjects will open it, wondering who was asking them if they are okay. We start an email by telling them we noticed that they have now opened or clicked our emails for awhile now. We then give them a highlight of our most popular articles, videos, trainings, tips, or hacks. Last month, we list a couple, but it's important to not actually link to the content. We need them to know what they have missed, but not be able to access it. A sense of loss will be triggered if they really want to read those articles or videos you have sent. They will have to dig through their e-mails, defined it. A small but still important part of the email is to remind them why they subscribed to our list in the first place, we say you subscribe to my list because you wanted benefits of being on your list. And I want to make sure I exceeded those expectations. We end the email by letting them know we have a SQL gift for them and they will have the wait until tomorrow to get it. Email two or four starts off by stating the exact number of days since their last engagement with our mail. That number doesn't have to be exact. But the effect it creates is to emphasize that you noticed saying, Hey, you haven't opened my mail in 60 days is more firm. Then saying, Hey, you have an open my mail in a while. We remind them that they are part of your community and you are willing to give them a secret gift for their continued involvement. We let them know that the gift has a monetary value, but don't tell them what it is. This is important. Do not tell them what the gift is. Because remember, we are creating enough curiosity to make them click the link. Email 3 or 4 is a reminder about the secret gift. But instead of appealing to their desire for the gift, we appeal to their reason. We say, It's been a while since you click on any of my emails to make sure this is still a valid email address, I am offering to give you a valuable gift for literally just clicking on the link. We continue by saying, if you are still there and interested in being part of my community, then there's no reason not to click. This basically makes the choice of clicking the link an absolute no-brainer. We however, and the mail by giving them a warning. If you don't click the link, I'll assume that you are no longer interested in getting my e-mails and I will have to unsubscribe you from the list soon. And the final email, email for four in this sequence shifts gears a little. Instead of pushing our popular posts in the last month and our secret gift to them, we simply ask, what is their best email address? We say, since 25 percent of people change their email address annually, it's possible that this isn't your best EMA anymore. You know, the one that you check every day. Since you are reading this, can you take a moment to update your contact info with the best, most current email address. And we linked to the Edit Contact page. All right, that's the secret gets engagement sequence. If you don't want to send a seeker gift, but rather send them a survey, then check out the next episode, because the survey engagement sequence is next. 38. 36 Engagement Sequence Survey Template: Welcome to our last major engagements sequence template. This time we are asking our inactive subscriber to engage by filling out a survey. Some people just love giving you their opinions and this is a way for them to do so. Just don't spend too much time creating a survey for them to fill out, okay? The survey itself should take no more than two to three minutes to complete, and it should be free for you to create. In fact, the top three choices for creating surveys is by using either Google Forms, Survey Monkey, or type form. I know there are a lot of other softwares out there, but once again, don't spend too much time on this. Our primary goal is still to get them to click on a link to do the survey. It also works wonders if you have a little price, so encouraged participation, something small like a $30 gift card to three randomly selected winners will go a long way and increase the amount of people who clicks and participate in the survey. The format of this template is similar to the secret gift engagement template, except here we have five emails in the sequence. The first email tells you a subscriber that you'd noticed they have not opened your emails lately and give them a highlight of your most popular posts in the last month. The second e-mail asks them to fill out a survey so that you can better serve them. The third e-mail reminds them to fill out a survey if they have not already, the fourth email asks them to edit their contact info to make sure you have their best email on file. And the final fifth e-mail gives them the survey results so as to reward the participants with the outcome of the survey and to also announce Prize winners, should you choose the handout, the prices? Now let's dive right into the templates so I can show you some highlights. I would try to keep this brief and cover things that stands out. Engagement survey e-mail one of five is just like the first email of the secret gift template. Just make sure when you are giving a highlight of your last month most popular posts, you don't actually link to them, making the reader feel like they really did miss out from not reading your emails. E-mail 25 is where the survey sign-ups starts, but we're not telling them that we are doing the survey just to get them to engage. Instead, we ask, are you stuck with something? Or what is the biggest problem you are having? We say every year about this time, I do a survey to find out how I can best serve my community. Which is you, What would you like to hear more about? Tell me here. And then we link to our survey below. As an optional incentive, we can choose to give three lucky winners a gift card as a thank you for participating. Email three or five becomes more personal. You can tell from the subject lines, we are asking them, can you help, please? I need your help, please. Have a moment. You have to be pretty cold, harder to not respond or at least open the mail with those subject lines. We remind them why we're doing the survey. Nope, it's not to get them to engage, but to make sure they are being heard, they are getting what they want. We say, I had been working hard to create more valuable articles, blog posts, videos, or trainings for you. But I want to make sure I'm giving you the content that you want. And we capitalize the word you. This is strategic because we are saying, hey, this survey is for your benefit. We are creating content for you. So don't you think you should tell me what you want? Very reasonable. Right. We finish up this e-mail by saying, So can you do it now while I have you here? This keeps things casual and friendly. They are helping out a friend and helping themselves. Email 45 is asking them to update their contact page. And important part of the message is reminding them how valuable it is to be on your list. We say, by keeping your contact information up to date, you'll continue to receive trendy news and info that's personally handpicked by me to ensure your success. We are basically letting them know, Hey, there are a lot of information out there, but now all of them are helpful. The e-mails that we sent out to our list are personally hand-picked and filtered by us. Someone with experience for free home, my God, where are you going to get another service like that? Wake up and start appreciating the privilege to be on your list. And finally, we reached email 55. This is an email that's often omitted by marketers and it's a big mistake. You can't ask people that do a survey and not give them the results of the survey. These people are human beings with feelings. They need to be reminded that their opinion, their efforts to participate matters. It's like if your government asked you to vote for your favorite president, and after you voted, the government, don't even tell you who won the election. How would you feel? Would you ever vote again? Anyways, this last email picks out the top three questions from the survey and shows the results of what people said. And important thing to do is to tell you subscriber what you plan to do with the information you gathered. This also makes the participants feel like they made a difference. By doing this, we are showing them that we actually care about their answers and not just doing it as a formality. Finally, if you choose to give out prizes, it's important that you announce to everyone the winners. You don't have to give out the full name of the winners, but at least the first name and last name initial. This were build trust that you do what you say, that someone actually did win the prize is it will also make people who didn't participate in the survey feel bad for not taking part. Okay, We just finished writing the survey engagement sequence. At this point, we are done with trying to make it the active subscribers try to engage again. Now you can start separating the reactivating subscribers from the one who's still continues to ignore you. If you are upset about the people who still refuse to engage, there is one more option, a last resort, and I call it the final notice sequence. If you want to use that to try to convince these people one last time to engage. Then I'll see you in the next episode. 39. 37 Final Notice Sequence Template: Welcome to the beginning of the end. I really enjoy saying that for some reason, maybe it's because we are giving you an inactive subscribers one last pep talk before throwing them in the trash. At this point, we have either send them your secret gift sequence or your survey sequence. Most people who receives those emails will take action. People who are sincere, that is, for the people who have opened your last engagement emails, but not click the link. We don't really need a send them this final notice sequence because as long as they are opening your emails, we have a chance we have a chance to influence them in the future. But what about those who didn't open those engagement emails? This will mean one of two things. They either didn't see them in their inbox or their e-mail account is dead. In that case, we do not want their e-mail in our list. Dragging our centre score down is time to send them three more last warnings before we throw their email address in the trash. Basically, I'm subscribing them. There is one thing that I have to stress to not do, which is to not tell your inactive members to unsubscribe themselves. It just drives me crazy that I still see many email marketing instructors advising their students to tell their inactive members to unsubscribe themselves as if it's a good ultimatum and is a good threat to give them. No, that's horrible now because of the ultimatum part, but because of the sender score part, the worst thing that can happen to your center score, your email reputation is when someone unsubscribes from your list or mark your emails as spam. If an inactive member Don't open your emails or don't click, That's okay. Just unsubscribe them yourself. Just don't ask them to unsubscribe from your list themselves. That will hurt your centre score. Okay? Please don't forget that we have three final notice emails. They are straight to the point and very personal as it should be. We are not kidding around email one of three stars by asking them, are we bothering them? Are they not getting the value that they expected? After giving them some personal feelings? We become friendly again and say, hey, we are only contacting you because we want you in our community. If they still want to keep hearing from us, then click the link to edit their contact page. We end in the ps that if our account doesn't register a click in the next 48 hours, we will go ahead and unsubscribe them from this list. Email two or three starts off by asking, I am currently cleaning my list. It's been over XX days since I last heard from you. The psychology behind that is we're not just going after them because they are inactive. We are going after everyone who have not participated in the community. We are cleaning our list. That is why we are about to delete them. We say at the end of the male that if you don't click on the link, I will assume you no longer interested in hearing from me and you want me to remove you from my list in 24 hours. But if you're thinking, wait, I love your e-mails. Then click below to stay on the list. We end with a very nice, I hope you stay statement. Okay. The final final notice email, It's the end. Now, they had their chance. We are about to say goodbye. We start off by saying, Hi, Is today the day I haven't heard from you, like forever since I'm currently cleaning my list, I need to confirm that you still want to receive emails from me by clicking here, we then trigger their emotion. We tell them why they originally subscribed to our list. It was for a specific benefit. For example, originally you subscribe to be because you wanted to lose 10 pounds in the next month. Has their priorities changed? If so, we are sorry, two, No problem. We were happy to have known them. But if they are still interested in the general benefit of being on your list, for example. But if you are still interested in hearing about 20 weight-loss secrets, you can try at home, then please take action now because you will never hear from me again if you don't click here. If you were giving a secret away in the other engagement sequence, you can put a link here and tell them about a here. We let them know that clicking the link will automatically reinstate their active status on your system. And that completes our final notice engagement sequence. Don't worry about throwing in active subscribers in the trash. I know you worked hard to keep everyone happy, engaged by creating great content. But unfortunately, there are a ton of people in the world who don't know how to appreciate you. If they are dragging you down, they need to go just like relationships and dating. If the other person doesn't appreciate you, then they need to go. It doesn't matter how much you care about them or love them all would do anything for them if they don't appreciate you. There really is no hope there is no future. They are dragging you down and they need to go. 40. 38 What's Next: Hello, my friend. How are you? I want to sincerely congratulate you right now because guess what? We are finished with this e-mail marketing course. Can you believe it? We are done. Our entire email system is built and we have every aspect of this business covered. Okay, let's do a quick recap of this amazing five-part system that we have built together. The first part we built was the lead magnet email and the offer sequence that goes with it, this gives you a new subscriber, the lead magnet that they often into the list for and sew them on a low ticket product. The second part we built was the warm-up sequence, letting our subscriber know who we are and what we do. And in the process, they start to trust us. And like us. The third part we built was our advanced offer sequences. Sending out a newsletter letting people know about other products you have for sale, which includes higher ticket items. The fourth part we built was our reset sequence, giving more value to our list so that they feel comfortable and not being told to buy something all the time. And finally, the fifth and last part of the system we built was our engagements sequence, encouraging inactive subscribers to start opening and clicking on our e-mails. Again, this system we have built will serve as the backbone of your online business. That means as long as you are building a list, you will always have that safety net to protect you from anything that could happen to your business. Like I told you what happened to me during the quarantine when my Facebook ads and YouTube ads weren't running anymore because they've got shut down. I was able to sell my courses and other products because I had an email list. So what's next? Well, first I want to let you know that this is not the end. I will continue to update this course with new episodes. In fact, I am currently testing new templates with my students and clients, such as new offer sequences and you reset sequences. And I will add them to this course once we have perfected it. Second, I wanted to tell you that you are my friend and I'm serious about that. We have been building your email community in this course. And I wanted to remind you that you are actually part of my community. And that's why I want to invite you to join my private Facebook group if you haven't signed up yet. This is a place where students can network, support each other and give feedback on each other's work. And also, if you have any questions, the fastest way to reach me is by contacting me on my Instagram page. Here is my Instagram handle. Don't forget to drop by and say hello. I will be available to answer any of your questions. And finally, I wanted to introduce you to some of my other courses that will help you with email marketing. Now that you have our email system ready to go, What's next? Well, you need traffic, right? You can always pay for traffic. That's true. But there is one traffic source is absolutely free. And if you take the time to grow this traffic source, you will now only be getting new people signing up to your list, but you will also be building your influence and business on social media. Instagram is currently the social media platform that has the highest engaged audience, beating Facebook and YouTube. That's why I created to Instagram courses. One is for influencers and one is for entrepreneurs. If you enjoyed my fun and straight to the point teaching style that you don't want to miss. My other courses, I will show you how to leverage Instagram to drive traffic to your brand and business with social psychology tricks, marketing, and sales psychology that I learned in business school. I basically took everything I knew about being an influencer from years of doing sponsorships and advertisements and simplified everything so that you can apply the strategies immediately to grow your influence and business. Take a look at the trailers for those two courses, along with a free preview for more info, I have helped thousands of students who grow their followers, engagement and business on social media. And I hope to help you next on behalf of the e-mail marketing Academy. Thank you so much for taking this course and building this system with me. Let's stay in touch and remember, learning should always be fun or else, what's the point? I'll see you online.