Transcripts
1. Welcome & What You'll Learn: E commerce can be
a wonderful thing. Selling things online can be a great way to make a living. But as you probably know, it's all about getting a good
return on your ad spend. You put in $1 into ads, and you want to make back two or maybe five or maybe 20.
But here's the thing. Great ads with a poor
website simply won't work. They won't bring you
any good results. So if you're struggling
with paid ads, be it Facebook ads, meta ads Tik Tok, Google, you name it. Then this course is for you. And if you want to
improve your o as, stick around, this is
going to be fantastic. In this course, I'm
going to show you clear cut ways to sell more by optimizing your
conversion rate by optimizing your website
without breaking the bank. Hey, there. I'm
Chris Chris Barron. I founded and ran this company of us for about five years, and this is how much revenue I generated throughout the
years with paid ads. About $850,000 per year for the local store in
Romania, online store. Halfway through the last year, I actually made my exit. I had a successful exit, and that's why we didn't actually cross the
million dollar mark. Now, over these five years, I hired a bunch of
marketing agencies, and to be honest, I wasted
a lot of time and money. You can have the
best possible agency out there in your corner. But if the website is
not well optimized, you're leaving
money on the table and the agency can't help you. So this course is going
to be all practical. We're going to look
at a lot of examples, and I'm going to clearly
show you what's what? What's good and what's not good. No fluff, no boarding theory, just practical stuff that
you can implement today. And it's not going
to cost a fortune. The changes I made took a
few days every single batch, and it was about a few
hundred bucks give or take. Plus, with this course, you're going to get a checklist
of everything you got to do short to the point,
easy to follow. I'm going to tell you
exactly how to talk to coders and how to
get the job done. Download the PDF
inside the course. Join me and see how you can significantly improve your sales by simply changing a few things on your website.
Let's get started.
2. Why Agencies Won't Fix It: Welcome back. Before
we dive deep into it, I want to explain why performance marketing
agencies cannot bring you fantastic results. Now, I'm using the term
performance marketing because these specific agencies have one single goal to
run profitable ads. That's that. You give
them $1 as your budget, and they got to
generate two bucks, five bucks, ten, whatever. So that's the entire game. A generic marketing agency
may do other things. For example, media buying stuff like buying
outdoor billboards, handing out fliers, buying
TV spots, and whatnot. Now, those bits are still marketing, but here's the thing. They're hard to measure. There's a huge delay. You can't really
gauge the return, whereas with performance
marketing agencies, it's all inside your
dashboard on Facebook, Google, Tech Talk, whatever. You see the exact
results in an instant. So you spent 150 bucks today, and you got 300 bucks in sales. Otherwise, said, o as two. Now, o as simply means
return on ad spend. Think of it as a multiplier. In this case, 300
bucks in sales, divided by $150 our budget, that's going to give
you two Ro as two. By the way, to keep it short, I'm going to call them agencies or marketing agencies
from now on, but do know that I'm always talking about performance
marketing agencies. Ideally, you would
want a five Roz, a 200 as, right, a huge return. And chances are
you may have seen agencies brag about
their Tenex returns, how they managed to get
their client 300 k in sales in a month
from a ten K budget. That's a row as 330. Now, who wouldn't
want that, right? But here's where it
all falls apart. Agencies can't save you. They can't restructure your
business or hold your hand. And here's why that's the case. And by the way, these
are real examples I've personally seen or heard about
from agencies firsthand. It's not hearsay. So example one, very
expensive shipping. This is for products that don't require any special couriers, just random products
like shirts, beverages, fairly
small products. We're not talking about
TVs, washing machines, stuff that's heavy or
large or weird shapes. No, standard products. But if the entrepreneur sets
the shipping at 25 bucks, there's no chance the ads
can give you a lot of sales. People are not willing to
spend 25 bucks in shipping. Now, you may ask, Chris, but why would the entrepreneur
set the shipping so high? Loads of reasons.
Some simply don't look around for
better shipping deals for better companies. So most of them, I would say, they want to make a small profit out of that shipping fee. So what they do is they lower their price versus
their competitors, and then they make it
back through shipping. So they can say, Hey, look,
we have the cheapest. But actually, they add on
the special shipping fee. Now, is that smart? Is that shortsighted?
You be the judge. But, yeah, that's why ads can't magically save your business if the entrepreneur
is sabotaging. Now a second example,
banning cash on delivery. Now, here's the thought process. The entrepreneur is sick and
tired of people ordering, choosing to pay with
cash on delivery. And this is actually quite common in certain
parts of the world. For example, in my country, over 50% do that. They don't want to use their
cards for whatever reason. But here's the thing, because they haven't paid, there's actually a
much higher chance that they won't accept the
package, the delivery. So in that case, the company obviously shipped
it and paid for shipping for absolutely nothing to send it and then
to accept it back. Now, on average, in my country, this ranges 2-5%, so it's
the cost of doing business. But I did hear about
situations where it can go up to 15%, one 5%. Now, clearly, there has
to be a problem with so many people
refusing to accept the order and pay
for it with cash. But banning cash on delivery in a country
that typically is about 50 50 card versus
cash, that's a nog. How could you possibly ban it? You're removing 50% of the audience in one
single decision. Now, again, my
question to you is, can the marketing agency
say something about it? Can the marketing agency tell the entrepreneur how
to run his business, whether or not the
business should have live chat or someone
answering phones or emails, whether the business should lower the shipping
costs, this or that? It doesn't work that way. Agencies don't
have those powers. They can't take
over the business. Now, final example, the business is using the cheapest
hosting platform. So hosting five bucks per month, something ridiculous,
incredibly inexpensive, right? But here's the thing.
They're expecting five Roas, ten roas. They want to do something crazy. With a 20 K monthly budget,
$20,000 monthly budget, they want to get
$100,000 in sales, but that's the expectation, yet they refuse to pay for
a decent hosting plan. If the website is slow, it doesn't matter what type
of ads you're running or if Mark Zuckerberg himself
set up your campaigns, it's not CBO versus ABO. It's not carousel ads versus
single Image. It's this. Your store has to
be decently set up. So I'm going to
end on this note. All these silly decisions have some type of excuse
behind them, right? So these entrepreneurs made ridiculous decisions that are sabotaging their own business, not because they want to fail. Of course not, but because they don't have
the complete picture. They don't have the clarity, the perspective see what
actually moves the needle. If you ask them why
they did this or that, they're going to give
you a flurry of excuses, along with a hefty dose of
emotion and probably anger. These people order,
but they're not home when the courier comes
to deliver the package. Why would you order cash on delivery if you're
not going to be home? So I feel for these
entrepreneurs, but no online shop can
sell at a good amount, at a good pace under
these circumstances. And again, marketing agencies can't save you from yourself. So the takeaways, which
can be hard to swallow. Number one, keep shipping
as low as possible. Check your competitors
and try to undercut them. Free shipping is always best. If that's not an option,
go for something very, very low to the point where
it's not a big deal 399299, something like that,
499 at the most. If you have margins,
don't allow it. We got to talk about that later. The second thing, research what payment systems people in your advertising area are using. So, for example, you
may love PayPal, right? It has low fees and you get
the money in an instant. But if only 2% or 5% of people in that specific country
use it, then it's a no go. Multiple payment
options are ideal. The next thing you need
a decent hosting plan. Get a VPS, a managed VPS
from that specific region. Now, in my case, it's
about 40 to 50 bucks per month for the Woo
Commerce website, and I actually host
multiple websites there, so it makes a whole
lot of sense. Because it's a managed VPS, I get backups, various
types of protection, and the ticketing system. And through all this, these
people have never failed me. I broke my website
a bunch of times through my own fault.
I was tkering with it. Sent a ticket, and they reverted it back to its
previous state from, say, 12 hours before I made
all of those silly changes. So it does make sense to
invest in a decent VPS, in a decent hosting plan. Start with these three,
and you're golden. Now let's really get into it.
3. Choosing Your Platform: Welcome back. Before we start optimizing
our online store, I have to address the platform. Do we use Wordpress Shop iffy or do we hire developers and
create something from scratch? No suspense, I
recommend WordPress, specifically WooCommerce,
built for ecommerce, okay? Now, let's talk about it. A great website is filled
with tons of small details. Those individual details aren't anything to shout
about individually, but when you add
them all together, you get a fantastic experience and subsequently great sales. Now, the problem is that
these details are hard to understand in terms of how
important they really are. For example, just
one simple one. A field should have a hint in the right color to
guide the user. Certain fields should be pre
selected or simply removed. For example, if I
know that 75% of my orders from my website
come from a certain city, say, the capital, then that
should be pre selected, so the user has one
less click to make. But, Chris, why does one
click really matter? What's so hard about
clicking one time? So that's how most
entrepreneurs approach it. They don't understand
the importance. Now, I'm not saying
that, you know, your website is rocket
science or that you need to invest tens of thousands
of dollars to make it decent. No, I'm saying you
got to respect it. You got to give it
its due respect so you actually get great
results with your paydads. Let me tell you the short of it. My website was custom
built, made to order. So I worked with a company, a development agency
that I knew quite well, and they wrote clean
code from scratch. They also use the CMS, but the point is they wrote
a lot of code by hand, code written by some
really great developers. This is back in 2018, 2017, something
along those lines. When I drew the line, I think I wasted a good year and a half and
over ten K, over 10,000 bucks. I really don't remember
the exact figure. I have it somewhere, but
it's a painful thing, so I would rather
not revisit it. In any case, it was
a significant cost. But the most important thing to understand is this the
frustration involved. So once the lead developer
leaves that company, things get infinitely
more complicated. But let's put it this way.
Let's say that developer stays the lead developer
who handled your project, your website and say that you want to add a
comma, so to speak. You want to move an icon. You want to make a
few simple changes. These types of edits
become incredibly complex if you're dealing
with a custom coded website. Well, you can edit a few
things here and there, the pricing, the
photos, whatever. For most changes,
you're going to need to send a ticket to
the development company. This means waiting time. Most coding companies
need you to bundle up several of these
requests into a package, and based on that package, you can get an estimate of, say, 10 hours times let's say
about 50 to 60 bucks an hour. So that's how usually things get done with a
custom coded website, because obviously you don't have an in house developer
just waiting for tasks, especially tasks that are quite simple that take
only a few hours. No, that would be ridiculous. You hire an independent
developer or a coding agency. Now to take a step
back, in the beginning, I clearly said, Hey, I want an admin panel. I want to be able to do
ABCD. But here's the thing. Inevitably, you're going
to leave out some things. That's just how it
goes. It's inevitable. And keep in mind, I do have
a lot of online experience, and I did design
everything myself from scratch and follow
Shop Adobe exe, whatever. So I had very detailed mockups. Even so, I forgot a few things. It happens. You don't realize
that you need this or that. I forgot to include
several things in the admin panel
simply because well, I did assume that codes would integrate those things,
but they didn't. And that assumption alone wasted thousands of dollars and it caused a lot of
friction and headaches. For example, you know, compressing
the images beforehand, while showing them
in a specific order, but having a thumbnail separate
from the actual gallery. So the loading speed on the
homepage is quite good. It's a lot of tiny details. I'm not going to
bore you with it. In short, a custom
coded website is a no go for most small
to medium sized shops. They're expensive to build,
but here's the thing. More than anything,
they're hard to maintain, and you will need
regular changes, edits, and all sorts
of maintenance. And if you change
too many things, it becomes as fragile
as a house of cards. So that's how you end up
with slow loading speeds, errors of all sorts and issues that will
make you head spin. Now, listen, can a custom
coded website be done well? Of course, of course. But I repeat for most people, a custom coded website
is not a good idea. Too many resources,
time and money. Now, let me skip
again to the essence. Use WordPress with WooCommers, not Shopify, not Magento, not any other platform. WordPress is the ideal choice
for most online stores, especially ones that
are just starting out, especially if you're under
1 million bucks a year. You have no business
using anything else. I really believe
that WordPress is the best way to go. Now, why? Well, in short, on WAEPress, the costs are very
low, and above all, you can find developers
absolutely everywhere. They can pick up other
developers work just like that because WordPress is
a hugely popular platform, you're going to find developers literally everywhere
in the world. By contrast, when
you have a platform built to order custom
made just for you, only that specific company, that specific developer
knows the logic behind it. Coders hate working on
other people's custom code. Let me say that
again so as clear as the developers hate working on someone else's custom code. They would much rather
redo it from scratch for the same money rather than editing what
someone else thought of. Okay? Now, let me address
the elephant in the room. You're probably
wondering about Shopify. Shopify, unfortunately,
is expensive. That's what you need to
know. Now, here's the thing. I know quite a few businesses
that are doing about 500 to 700,000 bucks per year
in terms of revenue, and they end up paying
about 800 bucks per month just to shop if I. Now, this recurring cost 500, 800, $1,000 per month. Is not justified. It's too high and often here's
the thing with Shopify, the costs are hidden. At first, you look at their subscription and
see what it costs. But in reality, that's
not the complete picture. In reality, every single
plugin is expensive. Every plug in and every
feature has to be paid for, whereas most of these things are already free on WordPress, or you pay once and that's that. The pricing is much, much better on WordPress. So if I had to sum it up in just a few words,
I would say this. On WordPress, you pay a developer a few
thousand dollar once, 2000 thousand 4,000 bucks once, and then you can manage
on your own with an admin panel that's
absolutely fantastic, and you can do absolutely
anything in it. Okay? On Shopify,
on the other hand, you pay month after
month after month, 800, 1,000, 2000 bucks per month just to keep the
site running properly. Now, one very overlooked
fee is this one here, the payment processing, just as a small example that some
people don't understand. They take a hefty
commission significantly higher than what other
companies may charge you. But look at the upfront
costs, as well. They have all sorts
of themes that again, they cost a few hundred
bucks out of the gate. If you want something nice, 500 bucks is basically the norm. Every single thing
that you can think of is one more subscription. And when you look at
them individually, you can say, Okay, you know, it's just 20 bucks per month, just 50 bucks per month, just 100 bucks per month. And then you add
them all up and you realize you're paying a
hefty amount per month, and you would not have
those costs on WordPress. Now, back to the hidden example. So Shopify takes 1.9% plus a 30 cent fee give or take for every single
transaction, okay? For my store that does about 800 k per year with
an average of say 70 bucks, which is very generous, that translates into
about $18,000 in fees. Just the processing fee. Assuming a net
profit margin of 10% out of 800,000, I'm netting 80. Imagine spending
18 k18 out of 80, 80 K. So that's
ridiculous, okay? But here's the thing. My actual average order
is about half that. It's about 35 bucks. So in that case, the fees, just the processing fees
over $21,000 per year, and that's just the
processing fee, nothing else. But here's the thing.
Rather than paying 1.9% plus a small fee, I found a company
that offered me 0.7% and no transaction fee. So in that case, I would only
pay 5,600 bucks in fees. So 5,600 bucks versus
21,000 versus 21,000. So, if you're asking me about
Shopify versus WordPress, yeah, WordPress is a no
brainer for most stores. It's a bit more difficult to
set up, but it is worth it. Now, here's the situation. For me, a step by step
plan is the following. So step one, you work
with a designer. The designer creates
the website in Figma. Site from A to Z, where you can see absolutely
every single detail. You can click on stuff. You can see an interactive prototype. You can see how the products
look like on the homepage, how the product gallery looks like, absolutely
everything. The checkout, the app to card
button, everything, right? Don't design with AI. That's quite important.
Use an actual designer. Now, in Figma, you're going to get all of these
details, okay, how the checkout page
should look like, how the contact page should
work, and so on, okay? Now, with that design
made in Figma, the next step is the following. Oh, by the way, a
design made in Figma is anywhere between 800 bucks to maybe 3,000 bucks,
something like that. There's no reason to pay above
three K. So the average, I would say is about 1,500
bucks, more or less. Now, once you have that design, you go to step number two. You look for the developer
or the coding company. With that design and Figma, you can get pricing, and it's actually
surprisingly simple. So you're going to
find developers from 100 bucks up to maybe 5,000
bucks, maybe even 10,000. But the vast majority
of developers, for the WordPress website, will charge you
about 2000 bucks, maybe 2,500,
something like that. So all in all,
Figma plus coding, let's say 3,500 to 4,000 bucks. And with that, you're going
to have a website like my own that generates shipping
labels automatically, that sends invoices
automatically to SMS, sends out review
requests, and so on. So a whole system with all sorts of well thought out
features in automations, so the website runs as
smoothly as possible. It generates an order
list automatically plus all sorts of automations
that help you enormously. Again, we're talking all in all, 3,500 bucks, 4,000 bucks, and that's not a cost
that should scare you because you want an
online business, right? You can't go with a
$35 template from Team Forest and hope that everything is
going to run just fine. Don't go for that.
It's not worth it. I tried it, so I know from
experience, so to sum it up, don't go for the custom made website because it's expensive
and hard to maintain. You could use Shope
fire to get started, but you're going to
have a substantial monthly cost, a recurring cost. And WordPress, even though it is a bit bloated and
maybe a bit slower, overall, it's still
the best choice, and I would strongly
recommend it for any business that's under $1 million per year in
revenue. Okay, let's continue.
4. A Checkout That Converts: Come back. Let's
jump straight into it by focusing on
the checkout page. We want to buy some peanut
butter, nice and easy, right? So here's the website, though I am using Google Translate. So that's why some bits of text are going to seem quite off. But yeah, this is a company that makes and sells
peanut butter. They're doing about 550 K per year with about 50 k in profit. So 10% fairly standard
for the food business. Now, we are on the homepage.
Let's go to the shop. Okay, now we'll see a
variety of products. I want simple peanut butter, and this one here seems lovely. Inside, we have three weights, but let's focus on
the checkout page. That's the subject
of this video. So I'm going to jump
ahead and show you the entire page from
the top to the bottom. I want you to have
a good look at it and tell me if
something sticks out. If nothing jumps
out, tell me this. Would you want to
fill out all of these fields to order
some peanut butter? Or would you simply
go to Amazon or your local shop and buy
it in 2 seconds flat? Otherwise, what are the
chances of this to getting great results with paydad
with this checkout page? Does it matter what the
ad looks like whether they're advertising on
Meta or TikTok or Google, whether they do video
ads or carousel ads? No, of course, not. All
of that is irrelevant. 25 25 is the total number
of fields shown by default. I didn't select
anything beforehand. This is the default
behavior of the website. 25 fields. To be fair, only some
of them are mandatory, and you could potentially drop
that down by quite a lot. But visually, it's upsetting. Just by glancing at it,
you're discouraged. Nobody has time for that. How badly do you want to order peanut butter
from this website? Badly enough to
fill out 25 fields. Okay, let's say 15 fields, okay? Plus, you got to choose
a payment method. You got to accept the terms
and conditions and so on. But wait, where's the shipping? We have no idea about the
shipping cost because first, I got to put in my zip code. I don't have my zip
code. I don't know it. Now, they seem to be
aware of that problem, so they provide a link that
helps us find the zip code, but that takes you to
a different website, another tab, another experience. You got to come back. Ah.
Now, let me quickly switch to this other company because I want to
order some fliers. Here, leaving the design
aside, the high contrast. We are dealing with 15 fields. So this is ridiculous. If you ask the
Entrepreneur about it, I'm sure they have their reasons for why the checkout
page looks like this. But no matter the reasons, the excuses, it just
doesn't cut it. No matter the
reasoning behind it, this is killing the business. No agency, no ad strategy
can overcome it. People are going to abandon
the purchase immediately. Now you may be asking
what can be done? It's quite simple. Cut it
down. But here's the thing. I got to pause, and I got
to say it once again, reducing the shipping cost, adding different
payment methods, changing various things
can be uncomfortable. Your financial model
may not allow it, but you got to do it. You have to find a solution. There's no other way around it. If you can't make shipping
free or close to free, you're not going to
get awesome results. If you require 15, 20, 25 fields, you are not
going to get good results. This way of thinking applies to just about every
single one of my tips. So I understand
that you may have your reasons as to why you can't or won't implement
these changes. But if you want
significantly more sales, this is the only
way to go about it. You got to find a solution, even though initially
it seems impossible. So back to it. First
name and last name, this has to be one single field. Yes, in your email campaigns, you won't be able to
insert the first name, which creates a much
more personal connection or in meta ads for
the event tracking. Again, that may be missing. But the question
is, do you prefer adding their first name
and your email campaigns? Or do you want more sales? Okay, then more sales, it is. Email and confirm email. No, again, one single field. If they typed it wrong,
you can call them. If the phone number is
also wrong, that's that. So all optional
fields must go away. The ARU business dropdown
has to be removed. Why? I'm sure you're going to have some pushback. Because
here's the thing. But even if they are companies, you have order notes, and this website
has it, as well. Here, the customer can put in any information like they
want a delayed delivery, or they can provide their companies details
or whatever else. So that's how you go about it. Now, by default, you got to uncheck delivered to
a different address. Why would you assume that?
No need to assume it. It's not productive.
It hurts you because the initial impression
is that too many fields. Now for the county, if you have strong stats that say something like over 30% of orders come from this
part of the country, from this county, sure,
you can pre select it. If not, leave it as it is. But for the postal code,
you got to remove it. And there are automated
systems that let you bypass it based on the county and
city slash District selection. Now, again, you may say, Chris, I can't remove the ZIP code because I can't print
my shipping labels. I'm telling you it's possible. Talk to your coder, and I'm sure he'll be able
to find a solution. Now, to set you
on the right path in my country, it
goes like this. So some street names
are very popular. You can expect to find, say, Main Street in every county. Okay? So that street
name is very popular. This is why postal
codes are needed. So if the postal code starts
with 01, the courier, the shipping company knows it's Main Street and county X in
that part of the country. If it's 02 for the postal
code, it's county Y. So this means you can simply
fill in the first two, maybe three digits at the
most in the postal code and then leave the rest
blank and job done. So that's how you go about it. Technically, it can be done. Talk to your coder. You
can find solutions. Next, how did you hear about us? Removed 100%. Again, I understand this
is somewhat useful. You want to know if your
TV advertising did well. But here's the thing. If
you're using online paid ads, this is just about useless. You would much rather
get more sales than get some insight
about offline advertising. Again, every single
field removes sales, drops down the number of sales. So let's take it from
the top once again. The email should be the
last thing in this form, and it should be optional. A phone number is enough, and I'm sensing some pushback. Okay, my question is this, I removing the email
field brought you, say, another 10% in sales,
would you take that? Would you go for that trade? That's how you should
frame everything. I can't promise you 10%, but I'm sure it's worth testing. There will be some uplift. One more thing, validating
the address to a drop down. So you start typing
in the street name and you have to select
it from the dropdown, or you cannot continue. Okay. That seems nice. Never do it. Never, ever do it because you're going to
block a lot of people, a lot of orders without even knowing about it.
That's the whole thing. That's the most dangerous part losing sales without
knowing about it. Now my entire
philosophy is this, I would much rather
have orders with incomplete information
than no orders, okay? And that's because
I can always call the person or send a text message to ask
for the missing details. In short, I can recover orders with incomplete
information. But if there are no
orders or fewer, then you're stuck
out of options. To sum it up, strip away absolutely everything
that you can from the checkout and then
remove some more. As an example, take my
website, cresbarn.com. So you come in, say you want
to learn from my courses. You click on the main button. You'll sent directly
to the payment page. No card, no questions, no settings, no email, nothing. You put in your
email right here. This is stripe, by the way, and then you have credit
card information. Based on that email you put in, my website creates an
account automatically. It sends you a magic link
to set up your password. It's all automated,
effortless, painless. No 25 fields, not 15 fields, email and credit
card information. That's a great
checkout experience. Okay, let's continue.
5. Smarter Forms, Less Dropoff: Come back. We understand we have to reduce the
number of fields on the checkout page to increase sales or lead generation, okay? But is there something
else we can do 100%? So first of all, we
got to understand how color impacts user behavior. This type of gray very
likely means that the field is disabled for
one reason or another. More than that,
it's hard to read. Now, in my paid ads, about 90% of my traffic
comes from mobile phones. It makes sense. People scroll
on Tik Tok on their phones. They see an ad, they tap it. They spend time on Instagram, they tap on an ad just
because they're curious. So most people struggle
with battery life, okay? Battery life is a major problem. So screen brightness is very
likely set to low, okay? So in those circumstances, a washed out gray is very likely going to do
more harm than good. It's going to annoy people. You don't want people
to be annoyed. Now, earlier I said you should combine first name
with last name. But what if people don't
add both, for example? Say it's mandatory in
your country, right? Well, again, that's
where hints come in. Hints are bits of text inside the field that guide the user. Instead of writing,
please type in your name. You could go with John Smith. To make this clear as day, always have the label
above the field, not inside it, where
it's going to disappear. No, so label has
to be at the top and show the hint in an
appropriate gray color. Now, still on the color side, I love inline validation. So what does that mean? Say that your phone number has to
have ten digits. Okay? If the person types
in only nine, then moves to a different field, then add a thick
red stroke around that field and display an
error message underneath it. Please check your number. Insufficient digits, whatever. So this inline validation, this is a fantastic
experience because some keyboards on mobile
phones are quite small, and it's easy to add
or forget a digit. The flip side is asking the
user to fill out 20 fields. Then they hit Submit, and then a bunch
of errors show up. That's not a great experience, but there's something
worse than that. I've seen a couple of websites
that cleared away all of the information
that you typed in because of one single issue. So Imagine that. You fill in 20 fields, you add an extra digit
to your phone number, and everything gets lost. How could that website possibly
make any decent sales? Frustrating as hell.
Now, here's the thing. If you want to be
generous and you want to offer a great
customer experience, you could add a
thick green border when the format is okay. For example, in my country, we could write out phone numbers in three different ways, okay? Now, by showing the correct
format in the hint, you help the user quite a lot. And then when the
border becomes green, again, that's a
beautiful experience. That's a lovely experience. So this is how you get that
precious second order. If people have a great
shopping experience, they're far more
likely to come back. The absolute best
situation is a form that specifically tells
you if there's a problem and what's
the problem all about? So if it's a digit missing
in the phone number, it's going to say
so just like that. If there's one extra digit, same thing, clear as day. The error has to be precise. If the message is vague, it simply says invalid, then you are not really helping. Same thing with the
email validation. Some people type in gmail.co. So that's with an N, not an
M. Again, mobile keyboard, low brightness, fat fingers, it happens yahoo.com
with a single O. So this means the confirmation
email doesn't go through. And then the customer
gets anxious. They're not sure if
the order was placed, if everything is fine. And even when you explain
that they made the mistake, and that's why the
experience wasn't ideal. Obviously, it's
still a bad vibe. It's still unpleasant. So that's why
underneath the field, you could check immediately
if the format is correct. Now, my advice is to
not block any orders. If you can't do all
these fancy things, just leave it standard and
let people fill in whatever. Some people have custom
email addresses, contact at chrisbarn.com. So don't assume that everyone
is using Gmail or Yahoo. If you block the custom domains, the custom email, you're going to lose a
lot of customers. So again, you got to
do it in a smart way. So in this specific case, only show a message an error
message if it falls within certain groups for Gmail for Yahoo or if there's
no at symbol, for example, or if you detect strange characters that aren't typically allowed
in email addresses, asterisk and whatever else, dollar symbol and
whatever else, right? You don't have to know all of this stuff as a business owner. What you have to do is talk to a coder and ask him to
implement these changes. Use my cheatsheet and
go for it. Good luck.
6. Make Changes Affordably: Welcome back. I'm sure you're going to have
the following question. Okay, Chris, do this, do that. I get it. I see the value. I know what to do, but I don't know how to do it. How do I implement it? Sure. Good question. Now, in
short you have two choices, AI or use a coder. So let's start with
a coder, developer. As I said before, I
recommend WordPress. This means you'll be able to find coders absolutely
everywhere. Any freelancing platform
of your choosing, or you can simply reach out to various people on LinkedN or use Google and find coding agencies everywhere you're
going to find them. The approach is the following. You say, Hey, I'm the
owner of risbarn.com, this Worres website, and
I have a list of changes. The bullet points here, reviews shown in this way, sticky add to card
button on mobile, bundles in the checkout page, so on and so forth, stuff
from this course, okay? Ideally, you would have a
complete design done in Figma. But if that's not possible, at least before and after
images for every point, even if they are sketches. So for example, 0.1, completely rounded add to card button with an
icon that's red, and it turns to green
when you go over it. Image attached. 0.2,
task number two, so on and so forth. Why this approach? Why images? Because you can find wordpress coders from
any part of the world. You may expect to pay
about 15 bucks an hour. That's super cheap, by the way. A reasonable rate is 20-28 bucks an hour,
dollar per hour. Now, the great thing
about these changes is that they don't
take any time at all. So, in short, you can expect
to pay a few hundred bucks. You would struggle to
go over 500 600 bucks. And if that's the case, you should probably do a
complete redesign from scratch. Keep in mind, you can't send one single task or two because it wouldn't
make sense for anyone. So packing at least
a few of them, that should warrant a fee of at least 40 to 50 bucks, okay? A session that's 40 to 50 bucks. Now, I know that
you probably don't know how long every task
is going to take, right? You don't know. But with time, you'll start getting a
better sense of things. My advice is you get used
to working with freelancers because you'll need them not
only for coding purposes, but you're going
to need designers for your photo gallery, for your presentation,
for lots of design work. So prepare your paypal or WIS account and make sure you
communicate effectively. Now, what does that
mean? Like I said, if you want to go for
the lower hourly rate, then you may get a lot of freelancers who don't
speak a lot of English, who don't speak great
English, right? They may be good at
their job, but reading, writing, speaking in English, that may not be
the strong point. So that's why you got to take extra precautions and set
up clear guard rails, so you're going to get exactly
what you're looking for. That's why I don't recommend very long descriptions,
very long tasks. Instead, go with a full
fledged design made in Figma. If not, provide sketches. If that's not available, at least go with examples. Hey, I like this button
style from cresbarn.com. See how the navigation goes
up and down on your phone. So clear cut examples well
organized into bullet points. But let's talk about
the second part, AI. If that feels daunting, working with coders that don't speak fantastic
English, or, again, you could potentially
go for the higher rate, and you're going to
get good developers that speak great English. You could go for AI. Specifically, Codex
or Cloud code. Open AI or anthropic. These are the two biggest
platforms out there. Codex and Cloud code
are absolutely massive, and most people use it. There are a bunch of
other platforms like Cursor or Devin or
ovable or Vizio, or whatever, but these
are the biggest ones, and that's what I recommend. Now, at the time
of this recording, they both cost the
same 100 bucks. Though there are cheaper
plans that you can initially use for a couple
of days, maybe a week. Inevitably, you will go
up to the $100 plan. Why is that because
of the amount of resources that are
available in every package. As you can imagine, the
$20 plan for both of these platforms has fuel
for say, 100 miles, okay? While the $100 plan has
fuel for say, 200 miles. So if you plan on
updating a lot of stuff, you will need a lot
more resources. You need more gas, more fuel. Now, I can't give you a complete detailed
step by step plan, but here's on it with you. So in Google Chrome,
you got to log in to your hosting company where the existing website is hosted. Inside Codex or Cloud, you give them access
to your browser. Then you got to create
a GitHub account so you can track all
of your changes. This is totally free, by
the way, the GitHub plan. Now, the flow is as follows. For the initial setup,
you do it only once. You ask Cloud or Codex to add your website to
the GitHub account. This is going to take
you a few minutes, but it's fairly automated. The AI may ask you a
few simple things like, what's the name of the project or where it should
get the files from, but you're going
to tell it you're already logged into
the hosting company, and that should give
it permission to upload the website to GitHub. Again, this is one time
once and you're out. Then once this is all sorted, you start a conversation
for every batch of changes. You tell it to add an
icon in the button, make the button taller, reposition some text,
shorten some text, so on and so forth. Okay? You have your browser and your phone at
hand, and you test. You slowly work your way up, so you go to my checklist, okay? So you look at my
checklist and you improve your website
step by step. You look at these lectures
and you improve your website, so it fits everything. Now, this is going
to take a while. You can imagine a
scenario with you, you're going to have about
40 to 50 small tasks, and you manage to fix maybe
ten to maybe 15 per day. So this requires focus, concentration because if you're not careful about how
you give instructions, exactly like with freelancers, you're not going to
get what you want. For example, the AI may
change your website, but it may not update the
live version of the website. It's going to work locally. Why is that? Because
you didn't ask it. You didn't say, Hey, push it to Github, make
the website live. Or maybe it did update it, but it only worked
for the desta version because you simply didn't say anything about
the mobile version. So that's the thing. It's challenging. It's
fun, it's time consuming. Now, personally, I have
some coding knowledge, and I've worked with all
sorts of developers, all skills from all
parts of the world. So for me, it's a bit easier, but it's still a bit
frustrating at times. Now, the thing is, no
matter what you choose, freelancer or AI, this is
going to be a learning curve. You will get frustrated. Again, you will get frustrated, but have patience and
power to do with. After the few weeks,
you'll get used to it, and there's going to be
fewer and fewer problems. Good luck with it.
7. Pixel, Events & CAPI Setup: Welcome back. In this quick
lesson, I want a vent. I want to tell you
about the bane of my existence over the course of those five years
when I ran Ostro, and I managed to get it to about 700,000 euro in
revenue per year. So let me start
with a conclusion that's actually helpful, and then you can switch off if you're not interested,
skip to the next one. So if you want to optimize
your pixel from meta ads, Facebook ads or Tik Tok, if you want to improve
your scores from event manager or to integrate
conversion API correctly, in short, you got to use AI. So if you technically
want to improve, you got to use AI.
That's the conclusion. You have to connect
your website to Codex or Cloud code
until it your objective. Improve these scores. Make sure that meta ads
is implemented correctly. Make sure that the pixel
is firing on all pages, that all events are
being tracked correctly. That's what you got to tell the AI and it's going
to do it for you. So that's the
conclusion. But let me tell you the background
if you're interested. So over the years, I've
worked with many developers, specifically for this
company, for this project. Now, the latest coder was
from the same country, so we spoke the same
language. He was intelligent. He was highly skilled, but more than anything, he was emotionally invested
into the project. He liked me. He liked the company's mission,
the products. So overall, he was
really involved. We put any financial discussion
aside, and I told him, I want to make sure that
everything regarding meta ads is well set up, that everything is
working perfectly. Like I said before,
this means the pixel, the quality of the events, and conversion API, okay? Mike Coder looked at everything, all the guides, all the forums. He read absolutely everything
that Meta recommended. He did his best. But here's the thing.
I did not improve. Performance was not great. In case you were curious, we were hovering
at about 3.8 roas, but the scores were
not fantastic. And overall, I think we
could improve the rows. I would have been much
more comfortable at 4.5, which would have been a lot more profitable. But
here's the thing. We did have months where
we hit 5.25 0.5 OS, and that's the months
where we did actually 75 K in 30 days, 75 K euro. Now, to be fair, those
best months were seasonal people wanted to eat healthier in January
and February. But the fact is, there was clear room for the
improvement in my scores. If the scores are low, meta ads won't give you
high quality traffic, and basically you're
wasting money. The algorithm is very, very sensitive to
this type of thing. If Facebook sees that
you're not professional, your website isn't
performing as expected, it will simply shadow ban you, meaning you'll get
lower quality traffic and you won't know it. So that's not 100% precise
with official information, but that's what I can
tell you after spending a few hundred thousand dollar on Facebook ads now
called meta ads. So to recap, even
though my coder was highly skilled and
emotionally invested, he could not move the needle. All the guides, all the
documentation, none of it helped. It was too vague or
downright unhelpful. And here's an analogy
so you can understand. So Facebook said we're not sending enough information
about the customer, for example, with not sending his phone number or his
email address, okay? It was something
like 2% or whatever. But this was for the
page view event, okay? Page view, not a purchase event. Otherwise, said, how
could my website tell Meta the visitor's phone number if he didn't make a purchase? I don't have it, so how
could I send it to you? So if you're seeing a low
score for that event, say, 6.2 out of ten, you're anxious about
it. You try to fix it. But then the coder
asks, Okay, Chris, but how are we supposed to have the visitors
email or phone number? If he hasn't placed an order? Do we force him to register before using
the website or what? For repeat clients, of course. For the clients that have
placed an order and the login, of course, we have
that information. We can send it, but repeat
orders with only ten, 20%. So those were the conversations
with my great coder. Had a team of about 15 people. So 15 families depending
on these results. And I got to say, it was
incredibly nerve racking because there was no
AI available in 2018, 19, 2020, and so on. Plus, when you spend
enough money on ads, Facebook calls you. You do a monthly bimonthly call, and you get to talk
to a specialist that can give you all
sorts of information. In short, they did not help. You also get live chat, a ticketing system. Again, no help. I promise you, I
tried tremendously. I tried a lot. They can't say anything about
your implementation. They can just point you
to the official guides. They can tell you to change
the style of the ad, to try different ads, to spend more, this and that. But they don't talk
about sensitive stuff. Like, if it's possible
to significantly increase your scores
in the event manager. They tell you stuff that your mom would
probably tell you. You know, a higher
rating would be better. Okay? But how tell me how
I can't say that, Chris. Go look up the official guides. Well, maybe send us a ticket, and we'll see what's what. Nothing would come out of
it for the years on end. Nowadays, I have Codex. I have clot code, and
they're checking everything. They do a lot of testing, and my scores are a bit higher
than usual than before. But to tell you the truth, they're still not
nines and tens. But at least I know this is the maximum of what's
technically possible. If both AI say, Chris, this is it with all Good, then I can clear my mind, remove that anxiety, and
focus on something else. I really wanted to talk about
this situation because I know I'm not the only one
who has struggled with it. So my advice use AI to remove
this out of your mind. Make sure that the AI does the implementation and you're
going to be good to go. Best of luck with it.
8. Build Trust With Reviews: Come back. Reviews are
essential to any store. Here's my behavior on
most shopping websites. Let me know if you
have the same. Say that we're looking
for a lamp, okay? So I'm going to put
in that search term, and then I jump to the
filters because there are tens of thousands
of lamps, okay? I like to sort by number of reviews whenever
that's available. So here, the first
lamp has a rating of 4.83 from over 400 reviews. This seems like a good choice, but here's the second one. It has over 200 reviews, but a rating of only 3.68. And just like that,
my mind is made up. Yes, this one is much cheaper, but I really don't care. I would much rather
pay triple here. It's a small price overall, but I would pay triple
because of these reviews, because I have a lot
of confidence in this product based
on its rating. Notice that I didn't even
go inside the product. I didn't read the reviews. I didn't go through them. I made a decision
just like that, and I don't think that I'm the only one that acts this way. Note an important detail here. Stars rating, number of reviews. Three components,
not two, not one. Star rating, number of reviews. Okay? Here's a popular Wordpress
team called Wood Mart. Okay? Here, we can scroll
down to the keyboard section, and there are no ratings. Well, actually, if
you hover over them, you can see one star
and then a rating. Five for the first one, four for the second and third. Is this a great experience? Does this help you
make a purchase? Clearly, a designer
has been involved here and he wanted to
do something fancy, but this is counterproductive. This does not help.
This is horrible. And between the second
and third keyboard, there's a substantial
price difference, but both have the same rating. Four, does that really help? No, not really. If one was 4.9 and the other one had a rating of 4.1,
then yes, maybe. But if one had 500 reviews, and the other one had two, again, the situation
might change, right? So I'm going to say it
again, three components, stars rating, number of reviews. So that's how you go about it. That's how a lot of
people make decisions. Speaking of stars, I never recommend showing
one single star icon because some people
may perceive that as a poor rating as one
star out of five. Now, I would much rather show five smaller star icons squeezed in than one
single big star. And this is what most big shops
are going to do nowadays. I've read several articles
about how these small things, showing one star VsusFive
change consumer behavior. The thing is, nobody is
going to tell you, Nah, I didn't buy that
peanut butter because their website showed
one single star, which I interpreted
as low rating. Nobody is going to
say such a thing, especially email or, you know, leave a review of something.
No, of course, not. But if there's a slight chance that it may discourage people, obviously, you got
to address it. But what if you
don't have reviews? Well, you got to get them.
Easier said than done, right? Well, here's the thing. I encourage you to send out
an email after X amount of days and offer something
ridiculously generous, ridiculously generous, like 20% off your next purchase
if you leave a review, 25% off, something like that. Or maybe a free gift, a free product with your next
purchase, something solid, not 5%, not 10%, something substantial, something
that moves the needle. And when you send out that
email or text, make it easy. Back to your coder,
so you can send the custom unique
link through which the user selects the number of stars and writes something. That's it. No logging in, no selecting the specific
product, nothing complicated. You'd automatically log in, you just got to put in the
star ratings and the comment. This is, of course,
time consuming. But once you set it
all up, you're golden. Not to mention the fact
that you can always copy, paste the WordPress website if you ever want to
start a new store. So all this automation
is baked in. Reviews are mandatory, especially if you
don't have a brand. If people don't know you, there's a very good chance
they'll skip the purchase. If you want high trust, which means more sales, go for at least 220
reviews per product, and ideally you would have
customer photos as well. Text comments are
obviously easier to fake. But having photos,
various photos in different settings in
different qualities, that's a bit harder, so it
seems more trustworthy. Okay, let's continue.
9. A Hero That Hooks Buyers: Welcome back. The hero area is one of the most important
things on your website. When the user comes in, they have to immediately
understand the benefits, what's in it for them. So let's have a look at
an example space goods. Now, let's always assume that we don't have any idea about
this particular company. I'm going to go through
several examples because not knowing anything
might be beneficial. So we simply clicked on an ad while scrolling on
Instagram, okay? So what do we see here? It's some type of beverage,
very likely coffee. I drink coffee, so
it is interesting. Probably that's
why I clicked it. And what does the copy say? By the way, copy
simply means text. That's what copywriter means. A person who writes copy. Back to it, find your focus. Okay, a bit vague, but it does make sense, since it's coffee related. Let's read the subheadline. Functional blends for
sharper mornings, calmer days, and deeper sleep. This is fantastic. A great example of
fabulous subheadline. It's clear, it's short. It's attention grabbing,
it's informative. Okay, but let's switch
to immortals.com. Build your longevity
protocol like Brian Johnson. Okay, is this as good? No, this is miles behind. Of course, if you've
been following Brian and you know
what he's all about, maybe maybe it's not
a terrible headline. But you don't come into
this game with assumptions. You don't assume that the person already knows
the brand or the product. No, that approach is going to cost you a lot of
sales, a lot of money. But let's focus on the call
to action. Learn more. Do you want to learn more about Brian's
longevity protocol? No, or do you want
sharper mornings, calmer days, and deeper
sleep through coffee? Which one is more appealing? Which one is more likely
to keep you engaged? And here's the thing. Brian
has a different website. Here we see a product for
essential microbiome, which may be a bit vague, but let's read on a two
and one postbiotic. Okay. But then support gut health directly with
zero active cultures, okay? And then the message
says get yours. So get something
for your stomach. Pretty good. Well, this
isn't clear as day. It's still a pretty
good indication about what's about
to happen, right? Whereas, on the new website, Immortals, things are vague. So let's have a look directly
underneath the hero area, which can still be a part of it. So explore Immortals, blueprint, medicine,
biomarkers, concierge. Is this the type of stuff
that you're interested in, or most people now, let's flip to the other website
brain and heart health, energy and stress,
muscle performance. So as you can see, clearly, this is miles better. Not only is it more compact, so it takes up less space, it's far more informative. As a visitor. I don't have to dig down and extract
information. No, this website clearly
shows everything. And more than that, we
see products with prices and a clear call to
action, add to cart. Whereas in the new website, we got to learn more. Okay, say we do it. Now we're moving down and we
got to get a recommendation. Is that what you want
a recommendation? I would much prefer to
order some coffee with some extra ingredients so I
can get sharper warnings. So people want results. They want outcomes. They don't want to learn more. Let me show you another example. This is a hosting company in my country that does about $7.5 million in revenue per year with about $2.2
million in profit. This is a fantastic business. Yet here's the hero
area, a guy on a bike. I'm really lost for words. I have no idea how they managed to generate
that amount of revenue. I'm guessing they've
probably changed that website a bunch of times
of something like that. Otherwise, I can't explain it. And more than that, registering a domain is a fairly
low value action. First of all, it's
a one off purchase. You buy cresbarn.com, and
that's pretty much it. I think a much better approach
is to show a hosting plan, which is a recurring purchase,
a monthly plan, right? But they also choose a generic image with a
very basic headline. They don't say, the
website is slow, so you're losing sales or
anything along those lines, addressing a pain point.
It doesn't make sense. Now, here's the thing.
Even if, you know, buying a domain name is a
better approach starting the sales process with
a domain purchase and then upselling hosting, you should tell me a story. Tell me why your
company is better. Tell me why I would
much rather go with you versus the 100,000
options out there, right? Strong copy is hard to make a good headline, a
fantastic subheadline. It has to be incredibly short, punchy, and it has to pack
in a lot of information. It's difficult,
but at least try. On my own website, I used to say belly issues or
stomach problems, which can mean
problems with your of digestion or the fact that some people
want to lose weight. Smart, witty, that's what
you need in terms of copy. But here's the thing once
you nail it, you're golden. You could potentially
outsource this to a professional that writes
copy for the living. But the thing is, you probably know your
company inside and out, so you can give it a shot. You know what can be said
and what can't be said. In my case, I say no added sugar because it was delicious
oatmeal with fruit, but no cane sugar or
artificial sweeteners. Now, one agency
said, Hey, Chris, let's write zero sugar because it looks better
and it's snazzier. But that was actually illegal in my country because factually, fruit does have sugar. So diabetics would be misled, and that would cause all
sorts of legal issues. So just because
something is short and punchy doesn't mean
you're got to go with it. And more than that, probably
a lot of other companies are operating in the same
field, in the same niche. So how many times have
you heard restaurants say they have delicious food,
healthy, delicious food? You've heard that so much that
it doesn't mean anything. But yeah, space goods
is a great example. Let me know in the comments what other strong
hero areas you found. For example, s now say your weight loss break
through is here. That's fantastic. Here's
another one from AG one. It says, Better mornings, no matter the hue you are a play on the actor's
name Hugh Jackman. But leaving that aside, better
mornings is quite solid. Quo, the former company called Open Phone has some fantastic
yet fairly basic headlines. It says, Never lose a
customer to a missed call. And then the subtitle
helps tremendously. This, this is what you want. This is the outcome. You
don't want to miss sales. You don't want a robot
answering phones. You don't want a ticketing
system or re routing system. No, even though that's what this service
may be selling you, it's the way it frames it. That makes all the
difference, the framing. So that's a great hero area, something that's short, punchy, witty, and it's informative. Again, let me know
in the comments, what other great hero
areas you've seen. Have fun.
10. Product Photos That Sell: Welcome back. Product photos are a fantastic
way to boost your sales. Trouble is, it takes a certain approach to
create awesome ones. Here's a clear cut example. This is a steam cleaner I
randomly found on amazon.com, the German version,
actually, amazon.de. So let's break it
down step by step and see why this is a
fantastic example. So the very first
picture shows a bundle. This implies with getting a
lot of value for that money. We're seeing a lot of
accessories, even the box, and this creates a
feeling that with getting a lot when buying this product, this is a feeling. This is not a certainty. It's not a logical thing. The thing is we don't know what most of these
items in the photo are. I'm guessing they may be
valuable in certain situations. But honestly, I don't know if
they're a big asset or not. The box is included
in the photo to further imply that this
is quite a hefty package. But again, I want to
emphasize this point. This is not a logical
assessment where this product has five attachments versus all the other ones that
typically have two. No, this is just
a feeling, okay? Next, notice the branding. Alipo, whatever. I have no idea if this
is an actual brand, but it shows up three times. So even though I'm not
aware of this brand, this gives some indication that this is a serious actual brand, something that exists,
a serious company. This is in contrast to
a known name brand. And this is just
the first photo. A lot of information
inside it. Let's move on. The second photo shows the product in use in
some type of kitchen, and it emphasizes heat, how it's incredibly efficient
at killing bacteria. I can see viruses and bacteria
depicted in the photo, and I can see them
burning alive, right? Now, this is
incredibly valuable. Notice the embers,
the flames, the fire. Notice how the fire comes
from within the product. That's a nice
photoshopping right there. Now, I don't speak German, and maybe you don't either, but that's why I
love this example. We can clearly understand what
this photo is telling us. The question is,
do other products, similar products go as high as 130 5
Celsius I have no idea. Is this really a key factor versus all the other
ones? Again, no idea. I'm stressing this point
because say you're looking for an electric car
with a budget of $50,000, and range is very important. And say that cars
from Tesla, whatever, they have a range of 500 miles, whereas most competitors
have only 350. Okay, that would be a significant
advantage, a logical, factual piece of information that helps you a lot in
the decision making, right, when it comes
to making a purchase. But here we have no idea if
this is an advantage or not. Yet the photo is framing
it like an advantage. That's the key. So
that's what I love. It's not misleading or lying or anything in
the gray territory. No, it's just
presenting information in a way that helps
the brands sell more. Awesome stuff. Let's have
a look at this next photo. This one, too, is quite smart. Why do you want a steam
cleaner for your loved ones? Have a look at this
gorgeous family. Do you want a beautiful family? Then you need this
steam cleaner. The house is nice
and lovely, too. Big, bright, the whole
package. And here's the thing. This steam cleaner
is ready to use in 3 minutes so you can spend
more time with your family, and you have to use
a steam cleaner to protect your dog and your young child from any potential bad
stuff, smart stuff. Now, next photo, look at
how easy it is to use. You can clean the stove top
with a smile on your face. The photo. Because you
have young kids and a dog, this steam cleaner
has safety features, so they're all protected. You do love your family, right? You wouldn't buy a steam cleaner that might put them
in danger, right? So that's the beauty
of product photos. The mindset is this.
If the visitor only reads the title and
then looks at these photos, can they make a decision
without reading anything else, the description, you saw earlier how I bought a lamp without
even clicking on it. I saw the score, the
number of reviews. I saw other lamps
with their reviews, and that was that so
that's the whole game. You make it incredibly easy for the visitor
to make a purchase. Give them all the
essential information. This steam cleaner is effective. It's childproof. It's
ready in 3 minutes. But let me show you how
other shops go about it. Let's go back to the
peanut butter store. While it's not as rich in features because it's
just peanut butter, surely there has to be a gallery that makes us
want to buy it, right? So nice piece of toast, various situations where
you could use it, right? Well, no, actually,
there's nothing here. It's just a standard, fairly small photo of the
jar on a white background. The jar itself, it's too small, so I can't really
make out the label. Now, you might say
apples to apples, Chris. The steam cleaner, of
course, has more features, but couldn't you show
this peanut butter on a nice piece of bread to
show the consistency of it? Couldn't you show
a kid eating it, so it's safe for your family? Couldn't you show how it's made with sugar or palm
oil or whatever, wouldn't it be a good
idea to show the jar in someone's hand so you can get
a better sense of its size? Because weight is one
thing, 720 grams. Okay. But seeing it in someone's hands as a reference
is much, much better. And here's another
product, another example. This is some type of chocolate
milk made from cashew. Okay, vegan. But
again, no photos. Well, not at the standard
that we saw on Amazon. Now, are these photos bad? No, they're not horrible, but the thing is they're
not great either. So lots of stores have this
approach, and I get it. It takes time, effort,
a great designer, someone who knows the
brand and the product, and you got to pay
good money for it. But the difference between
these products and the steam cleaner
is night and day. If you want better
results from your payads, invest in photos
that tell a story. Don't just show the product
on a simple background. Note, every image has to
have a purpose, a meaning. It has to pack a lot of info
in a visually pleasing way. Good luck with it.
11. Product Page 1: Layout: Come back. We spoke about
the product gallery. Okay? Here's another
equally important part of the product listing, and that's the body,
the description. Now, long gone are the
days of pure text. People don't read huge
paragraphs anymore. Instead, this is what you need, full fledged
presentations. This is what's going to increase your roas dramatically,
significantly. We saw quite a few details in the product gallery
up top, right? But here, we're
taking for the ride. This is a serious story because there's a lot
more real estate here, more space, there are lots
and lots of things to show. Now, up top, we had a stove top being cleaned
here, it's something else. Moving down, we see
the family yet again. Notice how they're fairly close to the woman
doing the cleaning. So this means it's safe to use the steam
cleaner around them. And it seems like she's
cleaning a toy for them. Notice how the dog has a
different toy in his mouth. So this is smart stuff. A lot is being said. A
lot is being transmitted. And we see the lock
feature on the left. We don't speak German, but we still totally get it. Lower down, more ways
to use it on windows, on your couch and so on. And as you scroll, more
of the story unfolds. You don't have to go
all the way down. You already have more than enough reasons to
make a decision. But just in case
you're on the fence, the presentation
gives you more and more and more until
you're ready to say, Okay, I'm going to buy. It can iron your shirts as well. You can see all
the instructions, which seem to be fairly easy. But let's take a step back because you may have
noticed something here. You may have noticed
these arrows. Yeah, these are
actually sliders. And if you go through them, you can begin to
imagine how much work, how much effort this type of
presentation actually takes. I've done it for
several products, and I know that this is a
massive effort, a massive one. That's why the best eCom guys, the people that are doing millions and
millions of dollars, they don't have
hundreds of products. They typically have a couple
that are very strong. They pay designers very well, and that's how they stay
at the top of their game. They may have a products, but they're constantly testing for something that's
a clear winner. All of this because the
competition is massive. To get an edge, you need fantastic copy, a
beautiful presentation. And if you scroll down, you're going to see
a video as well. That's the game. And don't think that this is
only for Amazon. And keep in mind, this is a smaller Amazon
store in Europe. It's the one from Germany. This is not Amazon US. So let me show you
a different store, which is quite popular
in my country. So here's how
regular store owners go about their description. As you can see, this
is a 2010 approach, if I can call it that, a
long description, pure text. At least it's fairly narrow. But my question
is, which product are you much more
inclined to buy? And before you answer that, let's have a look at the
product gallery uptop. Now, again, all these
photos, they're basic. They're not horrible,
they're not ugly, they're not pixelated
with low quality, but it's not up to standard. This should have been much more informative and better designed. But let's wish to a good
example from the same store. So here's a toothbrush,
an expensive one. Well, the first part is
based on the wall of text, which is a massive red flag. Moving down, we start
seeing the presentation. And, boy, does it make
a big difference? It feels professional,
informative, well put together. It is a bit busy
in certain places. But overall, this is what
you need to get ahead. If you can't do anything else, do these two parts. Product photos and the
product presentation. If you're looking
for the designer, come to my discourse server, and you'll find a lot of talented designers with
transparent prices. It's much better to hire someone than try and
do it on your own.
12. Product Page 2: Persuade: Welcome back. To get
more out of pay dads, we already spoke about the product gallery
and presentation, the latter one being the one
from the description area. Now, let's focus on this top right side
and see what's what. Here's an example
from space Goods. So let's start out with this mushroom coffee and
see what's it all about. So here, you're going to see
a bunch of elements that you need to incorporate into your own store.
You got to add them. So let's take it from the top, even though this first
photo is absolutely spot on and does a
fantastic job on its own. Okay, so the first thing here
that I see is the reviews. That's social proof. This says excellent. 4.5 out of five on Trust Pilot. And by the way, when
you click on it, you're going to see it
has over 9,000 reviews. I would have loved to see that number shown on the website, but I don't think Trust
Pilot allows that. In any case, this is the first element,
and it's fantastic. We want visitors to
trust the brand. How by showing that a lot of people have had a great
experience with it. Next, this explains
why you're here. Your coffee just got an upgrade. Same ritual, better benefits. Fantastic copy. This speaks
to why you should buy it, but it also implies that this is better than
regular coffee. Now, this second part
is key because this is much more expensive
versus regular coffee. So the product page
has to explain why it's worth it
over regular coffee. Okay, then the
title starter kit, a pretty good one
because, you know, when you look at
the first image, it makes total sense. The price shows a hefty
discount right here. Interestingly, the
price is not bold, which some say this is
the ideal situation. Okay. And the discount
is justified by saying, Hey, this is a summer sale. Then three lines of
text, that's it. No more, no less. This feels balanced,
approachable, and the copy is solid if
you actually read it. Moving on, we get
four checkmarks. Now, these checkmarks are
essential for visual people, but notice the numbers. 93%, eight, 60 days. So that's for the
analytical side. And in case you had
one of those people who are really into
all of the details, you can see the nutritional
info by clicking here. This is top notch,
a great choice. The page remains clean, far from being cluttered or busy with too
much information, that won't mean much
to most people. So that's why they
decided to hide it. Good stuff. Then we get
some diversity here. Six flavors. The icons are the
icons are nice touch. The vertical gradient from
pink to purple is cool, even though it is inverted
compared to the bag. So as you can see,
it's quite different. But yeah, overall, this
is fantastic stuff. And finally, we get
to see the pricing, and we have two choices. This is the cheaper one, and it says it's a
one month supply, so you know exactly
what you're getting. You get the price per serving, free delivery, and a
whole bunch of stuff. You can see here you get a mug, a whisk, a spoon, plus some type of book. This is very, very smart. You're stacking benefits. You're showing
that you're giving a lot for this small price. You also address shipping, and if you don't like it, you can get your money
back in 60 days. Now, from a UX standpoint, I love that I can click anywhere on the other option
to activate it. So that's fantastic. You
can easily switch up. The click isn't bound
to the checkbox. So that's a smart UX thing. And here's the thing. If you
go for the second option, you get even more goodies. Nice. Now, scrolling down, we get to see the green
call to action button, which to be fair, I'm
not in love with. And just above it, you can see when you're going to
receive the package. Again, this is very
important to most people. Is the product in stock? Is this maybe a drop
shipping website? By showing a delivery
date, you build trust. You eliminate a lot of doubts. Then the 60 day money back
guarantee comes up again, but the site doubles down. Less than 1% of customers
ask for the money back. And if you're unsure, have a look at real
people using it. I'm not going to play the sound, but this is a narration
by the actual person, and you get subtitles, as well. Finally, an accordion menu
that contains lots of text, it's well formatted, so you
can quickly skim through it. Notice how the
lists are numbered. Good stuff, smart
smart designing, and notice how certain words are in bold to create a
nice visual hierarchy. Now, good line break, too. You don't have a wall of text. Everything is nicely separated. So this is what I want to see. And these punchy one
liners, they're incredible. For the expensive plan, feel the benefits or
get your money back. That alone is solid. But when you package
it together, I can see why this is a
fantastic product listing. You don't have to remember
every single part here. I'm going to include
the PDF with everything you need
for your own store, but I hope you can see
why this company can get a pretty high O as
from the paid advertising. Oh, and real quick, let's have a look
at this one here. Tell me how this feels. See, it's not the
product itself. It's how the owner
approaches the website. Maybe the peanut butter one. Okay? So visually, this
one seems pretty good. The designer did
seem to work on it, but it's missing so
many key elements that we appreciate
in space goods. So to sum it up, build trust, present the key features
of your product, and make it seem like
the price is incredibly low versus the actual
value you're receiving. Have a good look at
the checklist and implement it step by
step. Have fun with it.
13. Product Page 3: Close: Come back. I want to show
you another great example. The photo gallery on the
left is nice and generous. Notice how most photos
are in context, and only the last one is
a simple, isolated shot. This makes the entire page
feel luxurious, okay? Now, on the right
side, we seeing the most important
bits, the title, but also a subtitle for the specialists who are looking for the
specific type of plant. That's a smart decision. Imagine this being
the main title. It would definitely put off
a lot of regular people. Next, we get the
number of reviews, but sadly, we don't
see a star rating. I wanted to showcase
this bit because some people look at a perfect
score with suspicion. So you have 500 reviews, and the all five
stars, that's dubious. I've read reviews on Amazon, and some people give a low rating for stuff
that has nothing, nothing to do with the product. I've seen two star
reviews because it was raining when the
product got delivered. So a perfect five out of five is typically not
a positive thing. I would much rather see 485
rather than a perfect five. Moving down the same checkboxes, three bullet points
to drive this home. This product is popular. It loves the sun, and it doesn't require a lot of
work. Good stuff. Moving down, this is the regular price,
but here's the thing. There's a coupon code available, so this is the lower price. And if you click on it, you can see the details
of the deal, solid. Three other bullet points, but this time with icons, a guarantee, free
shipping and in stock. And that's because this is
what most people expect. And this is why most stores
show them front and center. The reasoning is
actually quite simple. When we don't see these bits, doubt starts to creep in. And here's why I look at
the page, I go through it. I decide that, yes,
this is what I need. Then I find out that the
shipping is 50 bucks and OR, I'm going to get it
in four to six weeks. People absolutely
hate that experience. They hate it so much that they specifically look for
these bullet points. When they don't see them,
it's a bit of a problem. Continuing along.
This website uses color sparingly.
That's intentional. The photos are alive. They're nice and bright. But because there's
not a lot of color, the add to car button shows
up in a beautiful way. It pops out, it sticks out. So this is smart.
This is gorgeous. You can't miss it because there's nothing
brighter on the page, other than the actual
photos, of course. Moving on down, if the
product has variations, this is one of the best
ways to show them off. Select the size, select the
quantity, and lower down, you can see how your
discount goes up if you purchase
more smart stuff. That's a great way to increase your average or the value.
More on that later. I would assume that most people here on these types of website, pretty much buy a lot. So big orders would benefit
from this part here. Pay in four installments.
Lovely stuff. You can see how everything here that's listed is
for your benefit. We don't see stuff about
them being in business for whatever many years or
any egocentric points. It all revolves around
what you're going to get. You as the client, you're going to get this,
this and this. And to that end,
this website knows that some people have
questions, okay? This is a complex niche. So what they do is they offer
a phone number right here, call our plant experts, and I do believe that
this is totally worth it. But on the flip side, they
also offer live chat. And that's more towards
the bottom right side and it's easier to miss. But if we assume
that older people typically make these purchases, we can also assume
they prefer to talk on the phone and ask questions
directly to a human being. Overall, this is another
product page that stands out. There's no fluff. There's
nothing extra here. There's no design related stuff, just for the hell of it, just for looks, for the aesthetics. Everything is practical and directed at helping the
visitor make a purchase. That's what you need, as well.
14. Speed & Hosting for Sales: Welcome back. In this lesson, we're tackling something that looks boring on the surface, but it's absolutely
critical for your website. How fast does it load? I spoke about hosting earlier, but speed goes way
beyond your server, and here's why you should care. Every single second your website takes to load, you lose people. Someone taps your ad, they wait. The page hangs for
two or 3 seconds, and they're gone back to
scrolling on Instagram. You paid for that click and
you got nothing in return. And this hurts you twice. The first hit is
obvious, fewer sales, but the second one is the part that most people
completely miss. It tanks the performance
of your ads. Platforms like meta, Facebook. And Google, they constantly watch what happens
after the click. If people land on a slow
page and they bounce, the algorithm reads that
as a bad experience, and basically your cost
per result goes up. So a slow website doesn't
just lose customers. It makes every
remaining customer more expensive to acquire. Your row as drops on both ends, and it's always worse on mobile. Most of your air traffic
is probably on phones, often on a patchy
four G connection, frequently on cheaper devices. Not everybody has the
latest phone, right? Now, a site that
feels perfectly fine on your fancy desktop
with fiber Internet. Now, that can feel
painfully slow for the exact same person
you paid to reach. So from now on, we judge
speed on mobile, not desktop. Let me give you a quick
example from my own store. Early on, my product pages
were loading in around five, 6 seconds on mobile. I thought it was fine
because, you know, on my computer, every thing
loaded up in an instant. Now, the day I got
it under 2 seconds, my conversion rate
climbed a lot, and my cost per
purchase dropped. Same ads, same
products, same budget. That's the power
of this one thing. Okay, so how do you know
where do you stand? Well, two free tools. The first one is Google
page speed Insights. You just paste in your URL, and it gives you a separate
score for mobile and desktop. Always look at the
mobile number. That's where your money is. And the second one is GT Metrix, which shows you a waterfall. So you can see exactly which
files are loading slowly. And don't just test your
homepage and call it a day. That's the product page and
you have a card as well, because those are the pages
that actually make you money, you're going to see
terms like LCP, CLS, those are Google's
cd web Vitals, don't get lost in the jargon. They don't matter. The one that matters most for
us is simply this, how long until the
page is actually usable aim for under
2.5 seconds on mobile, and you're in great shape. Now, let's fix it. I'm going
to give you a couple of culprits in order of
impact because honestly, you'll get 80% of the results
from these two alone. So don't overcomplicate it. So, number one, buy
a mile is images. This is where almost
every slow store dies. People upload the
five megabyte photos straight off their phone
or from a stock website, and they drop it on the page. Now, multiply that by 20
products on a listing page, and your website is
going to be crawling. Two fixes here. First of
all, compress your images. Plugins like short
pixel, imagifi or smush. They do it automatically, and they can convert everything
to a modern format called web P. Web P is much smaller
for the same quality. Second, serve the right size. Don't load up a 2000
pixel wide image into a slot that's
only 300 pixels wide. A good plugin handles
this for you. If you only fix your
images and nothing else, you're going to see a huge jump, a very positive impact. Number two is caching. Without getting too technical, every time someone
visits you at website, WordPress builds the
page from scratch. It queries the database, it runs the code, it
assembles everything, and then it serves it. Caching means it
builds that page once and then hands a ready
made copy to everyone else. The difference is night
and day and performance. If you're on a light
speed server, again, ask you coder or
hosting company, use the free light
speed cache plugin. It's quite good. If not, WP Rocket is a paid option
that works quite well. It bundles caching with a bunch of other optimizations
in one place, and it's really worth the money. Number three is your
theme and plug ins. This is what I would call
blow so a lot of stores run a heavy team stuffed with features they
actually never use. We're a Page Builder
like Elementor that has loads of extra code
for every single page. For an online store, use a lightweight
team, generate press, Astra, Cadence, Block C. These are all fast
and built for performance. Then ask you coded to go
through the plugins one by one. Every plugin adds weight. If you're not using it, don't
deactivate it, delete it. Number four, a few finishing
touches that good plugins handle for you automatically
minifying your code, which just trips out any unnecessary characters,
deferring Java script. So scripts don't block
the page from loading. And, of course, lazy loading, which means images
further down the page, only load when the user
scrolls down to them. So the top of the page
appears instantly. Again, talk to your
coder about it. WP Rocket and Lightspeed cache both do all of this with
just a few checkboxes. You don't need to
touch a line of code. Number five, two quick wins, put a CDN in front
of your website. Cloudflare has a
free plan that's basically enough
for most stores, at least at the beginning. And basically what this does, a CDN copies your site to
servers around the world, so each visitor loads it from somewhere physically
close to them, and it also adds a
layer of security. This only applies
if you're selling in multiple
countries, of course. While you're at it, check your PHB version and
your hosting panel. If you're running
an old version, updating to PHP A to hire can make Wordpress noticeably
faster for free. If you're unsure, ask your
hosting company what's what? That's why it pays to have
a good hosting company. Don't become obsessed
with hitting 100 out of 100 on page speed. It's just about impossible
for real stores. I've watched people waste a lot of time and
effort, and money. The score is a guide.
It's not a goal. The goal is a site
that feels fast for the regular person on a regular
phone, on a real phone. Once you're loading quickly and your mobile score is solid, stop and go work on something that actually
moves the needle. The diminishing returns
here are quite real. And one last practical tip, test on an actual phone, not on tools on virtual tools. Grab your phone, turn off Wi Fi, go onto mobile data and click through your website like
a regular customer would. If possible, get a
cheaper phone, as well. That's the real experience
your ads are paying for. So let me leave you
with action steps. So, number one, test you at
home page, a product page, and maybe your cart
and page speed Insights and GT metric. Write down your mobile scores so you can measure
the improvement. The second thing,
fix your images, install a compression plugin, switch to WebP and serve
properly sized images. This alone is most
of the battle. Three, install a caching plugin. Light speed cache if
your server supports it, or WP rocket otherwise. Four, if possible, switch to
a lightweight team if you're using a heavy one and delete every plug in you're
not actually using. Five, for the
international sales, set up CloudFlare and make sure you're on PHP eight
to the higher. Do some of these things, and your site goes from
liability to an asset. Your customers get a
smooth experience, and your ad platform
rewards you with cheaper clicks and a higher
row as. Let's continue.
15. Winning the Mobile Shopper: Welcome back. In this lesson, we're going to talk about the
single most underrated part of your entire store.
And that's mobile. And I mean really
optimizing for it, not just looking at your
phone once in a while. So here's the reality that almost nobody
really understands. The vast majority of your paid traffic is
on mobile devices. Depending on your niche, that's anywhere from 60%
being quite conservative. About 95% of the people
clicking your ads. They're on their phones. But you entrepreneur,
you build and check your store on a
big desktop monitor. So you end up optimizing
for five to 10% of your audience and ignoring the vast majority.
And that's backwards. And again, 95%, these are
stats from my own store. So the first rule, and I'm going to repeat it
throughout this entire course, Judge everything on mobile. So every change you make, every page you build, the first question is, how
does it feel on the phone? Not how it looks like on your big nice screen
on four K displays, five K displays, two
big monitors, no. And the only way to see
what's what is this, grab your phone, turn off Wi Fi, and then check out. Do a purchase like
a regular customer. Go through the whole store, and on the product page, add to cart, go to
checkout. Don't just look. Actually try to buy something. You'll find problems
in 5 minutes that you never noticed
in months on desktop. Now, let's talk about what actually matters
on a small screen. First of all, the thumb zone. People hold their phones in one hand and they tap
with their thumb. Now, your most
important buttons, especially add to
cart and checkout, need to be easy to reach and big enough to
tap without zooming. So that usually means in the
bottom third of the screen. Tiny buttons crammed
together causes mistaps, and the misstep is
friction and frustration, and that means lost sales. So make your buttons big and give them enough breathing room. Second, a sticky
at to card button. On the product page, as the person
scrolls down to read a description and look
at photos and whatnot, that to card button usually
scrolls off the screen. That's the standard approach. So when they finally
decide to buy, they have to scroll
all the way back up to find it, and
that's not good. Fix that with a sticky
bar that keeps the button visible at the bottom of
the screen at all times. The moment they're
ready, the button is right there under the thumb. Most teams and plug
ins offer this option. The third thing, readability. If your customer has to pinch
in Zoom to read the text, you're far behind,
and that's not good. Your body font should be at
least 16 pixels on mobile. No tiny gray text on
a light background, no great contrast and
the comfortable size. They should be able
to read everything at a glance holding their
phone at a normal distance. The full thing, and this
is huge. You forms. When someone taps on
the phone number field, so digits, the numera
keypad should pop up, not the full keyboard. When they tap the email field, they should get the email
keyboard with the at symbol. Enable auto fill
so the browser can fill in their names and
address in one tap. And make the input fields
tall and easy to click. A clunky form on mobile is where a massive
number of orders die. We talk a lot more
about checkout and fields elsewhere in
a different lecture, but on mobile, again,
it's super important. Number five, cut the clutter. A small screen has
no room for noise. The top of your page, the part visible before anyone scrolls, that should make it
instantly clear what you're selling and give one
clear action add to cart. If your hero image
is too tall and it pushes everything down off
the screen, it's simple. Shrink it, make it smaller. Don't make people scroll past a giant banner just to
find the product details. The initial space is
incredibly precious. Number six, be careful
with pop ups on mobile. A pop up that covers
the whole screen and maybe is hard to close is going to be
infuriating on a phone. Actually, Google might
penalize you because of. So if you do want
to use a pop up, make it fairly small, make the clothes button
big and obvious, and don't fire it instantly
when someone lands. Give them a moment
first, a delay, 7 seconds, 10 seconds,
20, even better. Number seven, keep
the header smart. So a slim, sticky
header with your menu, a search icon and the card visible at all times
means the customer can always navigate or check out no matter where they
are on your website. Search, especially
matters on mobile, because typing a query
is often much faster than tapping through
multiple menus to find a specific product. And finally, test
the full journey, not just one page. The leak might be
in the cart or in the checkout or in a payment step that
breaks on certain phones. Walk the entire path
on your own device, then ask a friend or a family member to buy
something while you watch. Watching a real
person fumble through your store is humbling
and incredibly useful. When I did that
for my own store, I discovered my add to
card button was below the fold and it was a weird color that got
lost in the background. So people really couldn't
find it on the devices. Then I made it big, bright, and I also made it sticky
and sales did go up. It was that simple, and the cost was basically
next to nothing. Okay, to recap, here
are your action steps. So, number one, go through your entire store on a
real phone, if possible, a cheaper one on
mobile data, four G, if possible, and actually try to make a purchase,
start to finish. Note every single point
that could be improved. The second thing, make your at to cart and checkout
buttons big, high contrast and easy
to reach with a thumb. Add a sticky at to card
bar on product pages. The third thing, set
your body font to at least 16 pixels and
check your contrast. Nothing should require zooming. Four, fix your mobile forms, correct keyboard per field, autofill enabled, and
tall tappable inputs. Number five, trim the
top of your page. So what you sell
is clear as day. And if you do use pop ups, make them small and easy
to dismiss and with a delay of at least
at least 7 seconds. Okay, get mobile right and everything else in this
course is going to work harder because you're
finally optimizing for where your customers
actually are. Good luck.
16. Boost Average Order Value: Welcome back. In this video, I'm going to show you one of
the fastest ways to improve your OAS without spending a
single extra dollar on ads, and that's raising your
average order value, AOV, average order value. So let's quickly connect these two numbers because
it's quite important. Ro AS is your revenue
divided by your ad spend. There are really only
two ways to push it up. So one, get your cost
per customer down, which is super hard and largely out of your
control, give or take, can make better
ads, but overall, it's hard to bring it down after a certain point or to get
each customer to spend more. And that's the key.
The second one is where the easy wins live. So if your average order
goes from 40 bucks to 55, every single click from
your ads is now worth more, and your O as will
climb quite a lot. So it's the same traffic, the same ad cost,
but more revenue. And that's the whole
game in this lesson. So your average order
value or AOV is simply your total revenue divided
by your number of orders. So go find that number right now because
you're going to need it because the strategies
I'm about to give you are all aimed at one thing, nudging that number
up without being, of course, too pushy or
annoying or aggressive. Let's start with the
biggest lever by far, the free shipping threshold. So people love free shipping
almost irrationally so. So instead of offering
it on everything, set a minimum order value to unlock it. And
here's the key. Set that threshold a bit above your current
average order. So if your AOV is 40, set free shipping at 50 bucks. Now a huge chunk of customers
who were going to spend 40 bucks will probably add one more item to save
on free shipping. They spend more. They
feel like they won, and everybody is happy. And, of course, you've
got to make it visible. Add the little progress
bar in the card that says, Hey, you are eight bucks
away from free shipping. And this tiny nudge is
incredibly effective. The customer sees
how close they are, and they go back to
shopping a bit more. They explore the
website a bit more. And there are simple Woo comers plugins that
do exactly that, and the cheap, most of
them are actually free. The next step, cross sells. So these are related with complimentary products you
suggest at the right time. On the product page,
frequently bought together, or some people call this
section you might also like. Now, in the card, customers
also added Da Da dot. So again, different names,
but it's the same thing. If someone's buying a chess set, show them a nice board or maybe a storage box,
something that's related. If they're buying a shirt, show them a matching pair
of pants or whatever. The trick is relevance. A random product nobody
asked for just adds noise, a genuinely useful one, an add on that does make
sense, that gets bought. So that's how your
order grows in value. This is a small, cheap, high margin add on offered
right at the checkout, usually through a
simple check box. So add gift wrapping
for four bucks. Sure. Add a two year warranty, whatever, because the price is low and the
moment is perfect, a good percentage of people are just going
to take that box, and it's almost pure profit, and it lifts you AOV your average order value with
basically zero ad spend. Bundles and volume deals
are also a great one. So package
complimentary products together at a slide discount. So the bundle feels like a
deal while the value again goes up and everybody is happy
or offer volume pricing. By two get 10% off. By three of them, get 15%
off, something like that. So this works beautifully
for consumable products or giftable products where buying
more actually makes sense. You get one for your mom, for your uncle, for your
aunt, for whatever. So you're not discounting
just to be cheap. You're actually rewarding people for spending more because again, it does make sense. And here's an advanced
one that's pure upside, the post purchase upsell. Right after someone completes that order on the
thank you page, you can offer them one more
item with one single click. No need to re enter card details because they've already made the purchase, and
they trust you. The conversion is
surprisingly high. So again, just add that after
they've placed an order. And critically, even
if they say no, it doesn't hurt anything at all. Your regular sales
are still there. So this is free money left
on the table, otherwise. Now, a word of caution, don't turn your store into some type of carnival
of pay, also buy this. By that. Relevance
and restraint win. So one well placed cross sell
beats five disparate wins. The goal is to genuinely help the customer buy more of
what they actually want, not to badger them, not to be aggressive, overdo it, and you'll hurt trust
and conversion rate, which basically defeats
the whole purpose. My own store, I did
this free shipping. That was very profitable,
but then a free gift. So 50 bucks free shipping, 80 bucks free gift. It made a huge difference. That's how I grew my AOV. So people who would
typically spend 40 bucks were now adding items to
reach the free shipping. And then, you know, 12 more
bucks to get a free gift. Sure, why not? Okay, overall, here are your action steps. One, find your current
average or the value, then set a free shipping
threshold slightly above it with a visible progress
bar on your website, probably in your card. Two, add relevant cross sells on your product
pages and in the card, frequently bought together
or complimentary items only. Three, add one or two
order bumps at checkout. So cheap, high margin relevant add ons as
a simple checkbox. Add warranty, add
Bowtie, whatever. Four, create at least one
bundle or volume deal for products that
make sense to buy together or in quantity. Five, set up a one
click post purchase upsell on your thank you page. Do these, and you're
going to squeeze out more revenue out of
the exact same traffic, which is the cleanest way to lift oh as. Have fun with it.
17. Where to Send Ad Traffic: Come back. In this lesson, we're going to fix
a mistake that quietly wastes a fortune in ad spent and that's sending your pay traffic
to the wrong page. And here's the most common
version of this mistake. So someone runs an ad for
the specific product, a beautiful ad showing, say, whatever, a statue
or something, right? Vase, flowers, whatever. And then everyone who clicks on that ad goes straight
to the homepage. Now, the customer who was
interested in that vase on those particular
flowers are going to go to a generic
homepage with menus, banners, and other 50 products. And obviously he has no idea because he clicked
on something in particular, and now he's seeing something
completely different. So the idea is,
will that customer go to the website and find
that specific product? Most of them won't. So they're going to be confused. They're going to leave,
and that's that. You paid for that click,
but you threw it away. Think of it homepage as
the lobby of a building. It's fine when
someone who walks in off the street not
knowing what they want. Sure. But a paid visitor
isn't that person. They clicked on a
specific ad about a specific thing, a
specific product. They've already
raised their hand. Making them start over in
the lobby is pure friction. It's frustrating.
So the principle that fixes this is
called message match. The page someone lands on should match the ad
they clicked on, the image, the product, the offer, all of it. So if the ad showed a product, they land on that specific
product, clear as day. If the ad says 20% off, the page clearly shows 20% off. The transition from
ad to page should feel seamless like one
continuous thought. Every time there's a mismatch, a little doubt creeps in and
doubt kills conversions. Let me say that again,
Doubt kills conversions. So where do you
actually send people? Well, it depends on the ad. If you're advertising
a single hero product, send them straight to
that product's page where they can read more about
it and purchase it, right? One click from the ad
to the buy button. That's the path of
least resistance. If your ad features a category
or multiple products, shop vases or whatever, now, if that's the case, send them to a collection page filtered with those
specific products. So not a home page,
a collection. So they want to see
the relevant rage and pick from them and make
a purchase from there. So again, no hunting. If you're selling something
that needs more convincing, a higher priced item, or you're targeting
cold audiences who don't know your
brand just yet, consider a dedicated
landing page. So this is a page built for one job to sell that
product to the audience. It handles every objection, shows the reviews, the
guarantees, the benefits, the photos, all in a focus flow with no distractions and
no menu pulling them away. For your best products
and your coldest traffic, a dedicated landing page often converts far better than
a standard product page. Now, whatever page you choose, make sure that the
offer is consistent. If your ad promised a discount, the customer should see that discount reflected on the page, ideally applied automatically
or at the bare minimum, a clear banner confirming it. Nothing breaks trust
faster than an ad that says one thing and the
page that says another. They'll assume it's a bad and
switch and they'll bounce, they'll leave and remember everything we've
covered already. The landing page has to be fast and it has
to be flawless on mobile devices because that's where most of these
clicks are coming from. The whole point is to
remove every ounce of friction between the
click and the ad to card. Anything that makes
the customer pause, search or second guess
is costing you money. Now, how do you know which
destination works best? You test and you track. Use UTM tags on your ad
links so you can see in your analytics
exactly which page the traffic landed on
and how it performed. Run the same ad to two different destinations
a product page versus a dedicated landing page and let the numbers tell you
which converts better. We'll talk about measurement
in a different lesson, but a habit to build is this. Never assume, always check. Never assume, always check. I learned that the hard
way for a long time, I sent all of my ad traffic to my homepage because I
felt like they could explore the website and
they could potentially buy multiple types of products
in different categories. But my row as was mediocre. The day I started
sending each ad to each matching product or
collection, conversions jumped. Same ads, same budget. The clicks were finally landing somewhere that
made sense to them. So here are your action steps. One, stop sending pay traffic to your homepage by default. Match each ad to the most
relevant destination. Two, for single product ads, send people straight
to the product page. And there there has to be
a clear purchase button. For category ads, send them to a filtered
collection page. The third thing, build a dedicated landing page for your best products and
your coldest audiences. Focused, distraction free, objection handling.
That's what you want. Four, make sure that any
offer in the ad is clearly shown on the landing page,
ideally applied automatically. And five, add UTN tags to your ad links and test different destinations
against each other. Then keep the winner. You can talk to a coder
about this point. Get this right and
stop leaking money, stop losing money at
the very first step. The click you already paid for finally lands
where it should.
18. Track With GA4 & Clarity: Welcome back. In this lesson, we're going to talk
about something most entrepreneurs
skip entirely, and it's the reason
they stay stuck, actually measuring
what's happening on their store because you can't fix something
you can't see. You're not measuring,
you can't fix it, right? So let me start with
the number one thing that you should know
your conversion rate. It's simply the percentage of
visitors who actually buy. So 100 people visit to buy. That's a 2% conversion rate or in short, CR conversion rate. Now for most online stores, somewhere around one to
3% is totally normal. Go ahead and find
yours right now. If you don't know it, you're
flying completely blind, making changes on gut feelings
and hoping for the best. And here's why the conversion
rate is so powerful, doubling it from 1% to
2% doubles your sales with the exact same traffic
and the exact same ad spend. That's what this
course is all about. But to improve it, you
first have to measure it, and then you have to find
where you're losing people. The first free tool is, of course, Google Analytics, GA. The current version
is called GA four. It's a bit more difficult to use it than past versions,
but it is what it is. It's free, and once you
install it on your store, it should be a gold
mine of opportunities. Now, how many people
are visiting, where they're coming from? Which pages they land on? And crucially, your conversion rate broken down by device. So that device breakdown alone. That alone is eye opening. So you're going to see that
your mobile conversion rate is way lower than desktop, which confirms exactly why the mobile lesson
matters much more. Now, again, is GA four
the friendliest tool? No, GA four has a
steep learning curve. It's tricky, but you
don't need to master it. You just need a handful of
numbers out of it. That's it. The most valuable
thing Analytics shows you is your funnel, the path from landing
on the website to viewing a product to
adding it to the card, to starting checkout
to buy at each step, some people will drop
off. That's normal. Now, your job is to
find the biggest leak. Maybe lots of people
add to the cart, but almost nobody
completes checkout. That tells us that checkout is probably broken or scary
or something is wrong. Maybe tons of people land, but very few people
view a product. So that's a navigation
or a homepage problem. Find a step where you're losing the most amount of people
and fix that first. Try out various things. The thing is, don't randomly
tweak button colors when your checkout is, you know, leaking
half of your buyers. You got to prioritize. Now, analytics tells
you what is happening, the numbers, but it
doesn't tell you why. For the Y, I've
got a second tool that I think it's
pretty close to magic. It's called Microsoft Clarid.
And here's the thing. It's 100% free, no limits, and it does two
incredible things. So first of all,
session recordings, ClariD records real anonymous
visitors using your site, and you can watch the
playback like a movie. You see exactly where they
move, where they hesitate. Where they rage, click on something that's not
working correctly, where they get stuck, and the exact moment
they give up or leave. I'm telling you, watching ten real people
struggled view of store will teach you more than any course,
including this one. You'll spot problems
you never imagined. And the second thing, heat maps. Clarity shows you a heat map
of where people click and tap and the scroll map of how far down they
actually scroll. The scroll map is huge. You'll often discover that the thing you thought
was important, nobody scrolls far
enough to see it, so you might move it up. The click map shows you what
people are trying to tap on, and sometimes they're clicking things that aren't even links, which tells you that your
design is confusing them. Now, one warning because analytics can become a
bit of a rabbit hole. Don't drown in data. You don't need 100 metrics
and fancy dashboards. Pick four things and
then watch them. Your conversion rate,
your average audit value, where your funnel
leaks the most, and how mobile compares
the desktop. That's it. Everything else can be
considered noise at this stage. The point of data is to make a decision and
take an action, not with Mire charts. So make this a habit. Once a week, look at your numbers and watch
a few recordings. It takes 20 minutes, and it will constantly show you the things you got to fix. Honestly, most of
the improvements in this course will become obvious if you just watch
real people use your store. When I first installed
ClariD on my own store, I watched a bunch of recordings of somebody trying to check out, and they kept tapping a field that wasn't
behaving correctly. They got frustrated
and they left. I don't think I could
have found that bug on my own on my desktop
computer in 100 years. But the thing is,
I watched a lot of recordings because you do
got to put the time in. I found it, and then I fixed it. So that one recording paid for the entire
effort many times over. Okay, let's recap. So, number one, install
GA four and find your conversion rate broken down by mobile versus desktop. The second thing,
map your funnel and identify the step where you lose the most
amount of people. That's your priority.
Try to fix it. Third, install
Microsoft Clarity, 100% free and unlimited. No hot jar, no
expensive software. Four, watch at least
at least ten sessions, ten recordings, and note every point where
people hesitate, get stuck or leave. Five, pick four
metrics to track, conversion rate after
the joda value, biggest funnel leak, and
then mobile sus desktop, and then review them constantly once a
week, twice per week. Once you can actually see what
your customers are doing, fixing your store stops
being yes work and starts becoming obvious.
Okay, let's continue.
19. Descriptions That Sell: Welcome back. In this lesson, we are going to fix
something that's costing you sales on every
single product page. And that's week descriptions. So most online stores get this completely wrong in
one of two ways. The first way is the
empty description or a couple of dry lines or
worse, nothing at all. So just photos and a price. Now, the second way
is the opposite, giant wall of technical
specs copy pasted from the manufacturer of the
product, dense and lifeless. Now, both of these
approaches kill conversion because neither one actually helps the customer
decide to buy. So here's the core
shift you need to make. So sell benefits,
not just a feature. A feature is what
the product is. A benefit is what it
does for the customer, why they should care, made out of solid
that's a feature, heavy and solid, so it won't wobble and it's going
to last for decades. That's the benefit.
So people don't want to buy a drill because
they want to buy a drill. They want it because they want to punch a hole in the wall. That's the classic example. So translate every
important feature into what it actually means
for the person's life. That's what makes them want it. That's what makes the purchase. That's what drives conversions. Now, let's talk
structure because how you lay it out matters
as much as what you say. So start with a short
punchy opening, one or two sentences that
capture the main benefit. The reason this product exists
and why someone wants it. So hook them immediately
better mornings, more energy, sharper
focus, whatever. So then give them
scannable details, the key points that
matter and put the dry technical
specs, the dimensions, the materials, the part numbers at the very bottom for the
people who actually want them. Few people actually are interested in all those
technical details. So hook first details,
second, specs last. And critically,
make it scannable. So nobody reads product
descriptions like a novel. No, they scan so use short paragraphs 2
or three lines max. Use bullet points
for key benefits. Bold the most important
phrases, so they jump out. A customer should
be able to skim the whole thing in 10 seconds
and get the gist of it. If your description is one
intimidating block of text, they won't read one
single word of it. Your description is also where you quietly
answer objections. The little doubts that
stop people from buying. Will it fit? How
big is it really? What's it made of? How
long does shipping take? Can I return it? Every
unanswered question is a reason to hesitate, and a hesitation is
often a lost sale. So think about what makes people pause on this product and answer it right there in the copy before they
even ask about it. So use your customer's language, not your internal jargon. Listen to how people actually describe the problem
this product solves. The words they use in
reviews in emails and questions and write
using those same words. When the copy sounds like it's reading the
customer's mind, trust goes up instantly. When it sounds like a corporate
brochure, they tune out. So be specific and concrete. Vague claims like high quality,
premium, delicious food. Those are meaningless. Everyone says them. Specific details build
trust, not soft fabric, but a brushed cotton that feels like your favorite
worn in t shirt. Fits a week's worth
of groceries. Concrete, sensory details make the products real in
the customer's mind, and the product they can vividly imagine is a product they're
far more likely to buy. A great addition to
any product page is a short FAQ right
there on the page. So take the three
at four questions people ask most and then
simply answer them. This handles objections,
reduces support messages, and it reassures the customer at the exact moment
they're deciding. It's a small thing that
punches well above its weight, and please don't just copy paste some technical specs or the
manufacturer's description. Hundreds of other stores are
using the exact same text, which is terrible for
the search rankings, and it's generic and
lifeless anyway. We your own. You unique description is a part of what
makes your story unique. It's what sets it apart. And it's one of those things that's fully in your control. Finally, remember, your copy and your photos work
together as a team. We talked about product
photos earlier, but the description
should reinforce what the images show and fill
in what they can't, the story, the feeling,
the reassurance. Together, great photos and great copy do the selling
for on my own store, I had products sitting there with one boarding
line of description, and I showed you an example in the course with a vegan milk. You got to use that space. You got to make sure you
post the main benefit. You got to make it scannable. You got to put in
a lot of content. You got to put in an FAQ, and that's how you
slowly sell more. The same products obviously are going to sell much better. You're going to get a higher row as simply because there's
a lot more in it. Now, here are your action steps. So, number one, rewrite your
key product descriptions, plead with benefits what a
product does for the customer, not just the feature list, sell the hole in the wall, sell the sizzle of the stake. The second thing structure
each one as hook first, scannable details second, technical specs last with
short paragraphs and bullets. Three, identify the
top objections for every product and then answer those objections
in the copy. Add the short FAQ on your
important product pages, covering the three to four
most common questions. And five, replace
any copy pasted text with your own
original descriptions. Strong descriptions, turn a
passive product page into a salesperson that works
for you around the clock. Okay. Have fun with it.
20. Ethical Urgency & Scarcity: Welcome back. In this lesson, we're going to talk about
urgency and scarcity, two of the most
powerful selling tools, but also the ones
that are most abused. So I'm going to show you how
to use them the right way, the way that actually works and doesn't blow
up your reputation. So first of all, why
do these even work? Because the enemy of
every sale is a delay. A customer thinks, I'm
going to come back later, and you already know how that
ends. They never come back. Later is where sales go to die. Urgency and scarcity
work by giving the customer a genuine reason to decide now instead of later, they nudge a hesitant
person over the line. But here's the trap,
and it's a big one. Most stores fake it. The countdown timer that often says offer ends in 10 minutes, but actually resets every
time you refresh the page. The only two left in stock banner that's been
sitting there for six months, customers are not stupid. They've seen these
tricks 1,000 times, and the moment they
catch you faking, you don't just lose the sale, you lose the trust completely. And on top of that, fake urgency
is increasingly illegal. Consumer protection laws in many countries now
penalize it directly. So fake urgency is a lose lose. It doesn't fool savvy customers, and it can get you fined. It can bring you legal problems. So we're not doing that. So let's do it for real. The first genuine tactic is
a real low stock indicator. If you actually have only
three items remaining, show that only three
left in stock. That's honest, it's effective. It's factually correct, and it will help customers decide. The keyword is true. If it's connected to your real inventory
and updates honestly, sure, that's a legitimate
and powerful nudge. Second, real time
limited offers. If you're running a genuine sale that actually ends
Sunday at midnight, then yeah, sure, absolutely, show account down to
Sunday at midnight. And when it ends, the offer, again, it actually ends. The deadline being real is
what makes it work long term. People learn that your
deadlines mean something, so they take them seriously instead of rolling their eyes. Now, third, real
fulfillment deadlines. And these are great because
they're naturally true. Ordered within the next 3 hours for the same day delivery, for the same day dispatch. Order by Thursday to get it before the weekend,
something like that, right? If your operations
genuinely work this way, this creates real
honest urgency, tied to something the customer
actually cares about. Getting that order sooner. So this isn't manipulation. It's just useful information. Fourth, genuine scarcity
through limited editions, seasonal items or small batches. If a product really
is a limited run or only available for
the season, then say so. Limited holiday edition. Once it's gone, it's gone. So this works because it's real. The scarcity is built
into the product, not invented by a banner. Number five, you can use social proof as a
softer form of urgency. But again, only if it's real 40 people bought
this in the last week, or this sold out
twice last month. That tells the customer
the product is popular and they might miss out, and it doubles as proof
that others trust it. Just make sure the
numbers are genuine. Real popularity is one of the most natural forms
of urgency there is. And here's a couple of
smaller honest nudges. So a free shipping
promotion with a real end date combines
two motivators at once. And the gentle, honest note that items in the card
aren't reserved can prompt someone to
check out rather than delay rather than wait as long as again,
it's actually true. So again, don't miss out. You have it in your card,
but it's not reserved. Someone else might
take it, might buy it. So here's the mindset that keeps you on the
right side of this. Don't think of urgency as a
trick to manipulate people. Think of it as helping them not miss out on something real, a genuine deal, a
genuinely limited product, a real deadline
that benefits them. When it's honest,
urgency is a service. You're giving the
customer the information they need to make
a timely decision. But when it's fake, it's a con, it's a scam, and the customers
can feel the difference. And remember the long game. Fake countdown might squeeze a few extra bucks
here and there, but the trust you burn cost you much more in
repeat business, word of mouth and brand, especially if you want customers to come back and buy again, and you do because
repeat customers are where the real profit is. So then honesty isn't
just an ethical choice. It's the more profitable
one, as well. Real urgency that
customers can trust will outperform cheap
tricks every single time. On my own store, I never
used a single fake timer, and I never needed to
real low stock counts, real seasonal limited editions, and real sale
deadlines did the job. And because they were real, customers believe them
and acted on them. The honesty was the strategy. Okay, to recap, here
are your steps. One, audit your store and
remove anything that's fake, resetting timers, permanent
low stock banners, any urgency that isn't true. Add a real low stock indicator tied to your actual inventory.
That's the second thing. The third thing
for genuine sales, use a real countdown
with a real end date, and then let the offer
actually end when it does. Four, use honest
fulfillment deadlines like same day dispatch cutoffs where your operations
genuinely support them. Five, when it's actually real, show genuine popularity, such as social proof as a
soft, honest nudge. Used honestly, urgency turns into action without ever
costing you a penny. So that's what you want to do. You got to build trust, and money is going to follow
suit. Good luck with it.
21. Class Project: Audit & Fix: Welcome back. You've now learned the exact changes that
turn visitors into buyers. Better checkout,
faster loading times, stronger product pages,
smarter tracking, and higher average audit values. But knowledge only pays
off when you apply it. So in this project, you're going to run
a real audit on your own store or a different one and
find the biggest leaks. Now, don't worry
about being perfect. The goal is to find
you have top problems, make a few high impact changes, and then document
the differences. Even if you don't
have a store yet, you can complete
this project using any live ecommerce
store as your subject. You're going to
learn just as much by analyzing one critically. That's the important bit. Now let's walk through
exactly what to do. So in this project, you're going to take what you've learned to a real online store. It can be yours or
one of your choosing. Then you're going
to try to turn it into a high converting machine. So step one, again,
pick your store. Choose the one that
you're going to work on. If you don't have
one, choose one from city or country that could
really benefit from it. Then step two, go to the store as if you were
a first time customer. Do it on your phone and
then score these areas 1-5. So hero section is the offer
clear and 3 seconds flat. Product photos and descriptions. Do they build desire and trust? Next, product page layout. Is the at the card
but an obvious? And is the page persuasive? Check out in forms how many
steps and how many fields. Is there anything
frustrating about it? Speed, how fast does it load, especially on mobile
devices on four G? Trust are reviews
visible and convincing. And finally, tracking is
the pixel set up correctly, the dot chrome extensions
that help you check that. Step three, find your
top three sales killers. So from your scores, identify the three weakest areas that are probably hurting the
conversion rate the most. And step four, of
course, fix them. Make at least three solid improvements based
on the lessons. Again, simplify the checkout, rewrite the product
page, add urgency, but ethically, compress
images for speed, add reviews to the product page. In step five,
document and share. Post your project
with before and after the screenshots of
at least one change. Post your audit scores
and then a note on the three changes that you've made and what you
expect to improve. Now, visually how you do it be it in paint and
Figma and Canva, whatever you do in
sketches on a napkin. Whatever you want
to use, go for it. So the program itself
does not matter. Just show me the
proposed improvements. What should you share? Upload the before and
after the screenshots and a few sentences
explaining the changes. Seeing other people's
real stories and decisions is one of the
best ways to learn. So please be specific
and, of course, feel free to give feedback
on other projects as well. By the way, one small
thing before we end, you don't need to fix
everything at once. Take it step by step, do a few improvements, and then we'll take
it from there. Good luck and have fun.
22. Wrap-Up & Next Steps: Come back and congratulations.
You made it to the end. Before I let you go, let me tie everything
together because I don't want this to
be another course you watched and then forgot. So here's the one idea I
want you to walk away with. Great ads can't save
a poor website. You can hire the best
marketing agency, the sharpest creative
minds, the biggest budgets. But if you store leaks
customers at every single step, you're just paying to fill
a bucket full of holes. It's impossible.
Website is what turns those expensive clicks into actual sales. That's
the whole game. And the beautiful
part is that none of what we covered
is rocket science. It's not one magic trick. It's 100 small
details that together create a smooth experience
and a high conversion rate. A festive page, a shorter
checkout, clear reviews, photos that tell a story, copy that speaks to
outcomes, not features. Each one moves the
needle a little bit, and together they move it a lot. So here's what I want you to do. And I mean actually do
not just nod along. Don't try to fix
everything at once. No, open up your analytics, find the single biggest leak
in your funnel and fix that. Maybe it's the checkout. Maybe it's your speed
on mobile devices. Maybe your product
pages are empty. Start where you're bleeding the most and then move on
to the next thing. One change at a time. And remember, this is
not a one and done deal. The best stores are
never finished. You make a change, you measure
it, you watch real people, use your website, and
you keep improving. Test, learn, repeat. That mindset alone will put you ahead of the
vast majority of stores who just throw money
at ads and hope for the best. I also want to be real with you. You will not get
every single thing perfect, and that's fine. You don't need to be
perfect. You need better. A handful of the changes we talked about done this week will already show up in
your numbers in your conversion rate
and in your role as. It doesn't matter if your
budget is 20 bucks per day or 2000 bucks per
day or even more. And the best part is
you're not paying for any of it month after month. It's just your store working harder for you every single day. So you do it once,
and then you reap the benefits every
single day from now on. If this course helped you, I would love to see a review. Write a few words about it. It genuinely helps me out, and it helps other store
owners to find this course. And if you get stuck
or if you need a designer for your
photos of presentations, come find me on my discord. The link is in the resources, and I'd love to see
what you build. So that's it for me. This
is Chris Barron signing. Go open your store, look at the checklist that's in this course and
increase your role as. Thanks for watching,
and I hope to see you in a different course
of mine. Thank you.
Chris Barin, Certified Photoshop Expert
