Digital Products: How to create & sell eBooks, templates & courses

1. Introduction to the Course: Hello and welcome to my colas, the digital product creators roadmap. My name is Michelle Marks and as a digital product code, I'm devoted to helping business owners, just like you to create and consistently sell digital products and scale their business so they can live their life with more fulfillment, flexibility, and financial independence. I created this course to teach you how to create digital products that sell and make a positive difference in your customers lives. Through the course, you'll learn the entire process of creating digital products. Whether you're thinking of creating e-books, courses, memberships, or selling stock media such as photographs, footage, graphic templates, or artwork. I'll teach you the important first steps before you actually create your products so that you're not creating something that won't sell. I'll guide you through the process of taking your product from a simple ideas through to a final product will help you process that product, as well as teach you how to set up high converting product listings and sales pages. I'll also teach you how your products interact with the other offers in your business so that you can maximize your marketing. I'm also going to teach you how to promote your products in the right way so that you'll gain more sales on those products. Then I'm going to share some strategies to help you make promotion more passive so that you can achieve consistent sales while you sleep. I'm also going to spend time showing you how to tweak a product that is not selling because they're inevitable. By the end of the course, you'll have your first or your next digital product created and available for customers to buy. You ready to start selling scalable digital products. Let's go. 2. Establishing your target audience: Welcome to Lesson one of the digital product creators roadmap. We're starting in module one, which is concept. And this is less than one where we're going to focus on establishing your target audience. So what you're going to need for this lesson is your coursework book module one workbook, and anything else that you feel you need for writing, notes. Planning, I'd recommend like a Word doc or a separate notebook that you can use to jot down notes or thoughts or anything else that you need to be planning. Then I also would love for you to really fully immerse yourself into this course. So whatever you need to do to get yourself comfy, like Grant go and grab a cup or a snack and just really, really enjoy this process. So today I'm going to start by teaching you the very step to creating a high-quality, desirable, valuable digital products. And it doesn't matter what format you choose. It doesn't matter. This first step is very, very important entities, one, that a lot of digital product creators often missed, which leads to a product that doesn't sell. So I know the first thing I want to talk to you about is just letting me know that I understand your struggles. I understand what you are going through right now. What concerns you, What are you feeling? Because I've been there. I've been there. I know what it's like and I know that you've got concerns. Like you're worried that you're not going to create something of value. Nobody's going to buy it. You're going to go to all this effort. And only for the product to fail. I know that's what you're worried about. You're worried about putting something out there that is just the same as everybody else has got. I've had these concerns and I know what it's like. I completely understand you. And that's okay. It's okay that we feel like that. Okay. Right now. I just want to I want to help you sort of break this down and understand how you can avoid those things coming true, okay? So no sales, so having a productive it doesn't work, just adding to the noise. I want to explain to you how we can avoid that. Right now. You are experiencing a digital product. You're experiencing multiple. So first of all, you are experiencing a tutorial video lesson. You've also got a workbook in front of you, which is another digital product. I wanted you to just take a moment to think about what it is about this digital product that makes it so valuable to you. I think for a moment. And I can pretty much guarantee that when you arrived, Was it this digital products, this course is valuable to you because of the outcome that is attached. It's valuable because of the outcome that's attached. If I were to venture a guess, you want to create digital products. You want to earn money from scalable, flexible revenue streams like digital products. However, you want a bit of guidance along the way. You want to feel motivated and inspired because you might feel that that's lacking. You may want to do the process, but you feel overwhelmed by how to do it all. You may not know where to start and you would like the positive path forward so that you can move forward in your business. Did I get any of those right? Now? This course is designed to help you reach your goal. Right now, you are working towards adding digital products into your business that your customers find helpful, that they find valuable, and you want to earn money from that. That is your goal. Of course, is helping you achieve that goal. My digital products for u exists to help you achieve that goal, and that's what makes it valuable. It helps you move forward. Your digital products are going to be the same. The digital products that you create are going to be most valuable when they have a clear outcome attached to them. So if they are there for a purpose, if you already run a business and you offer one-on-one services, then you are already helping your clients achieve an outcome. The outcomes will be different, but you'll want them on surfaces, are there for a purpose, they are there to help support them in reaching that outcome. So if we take that principle of helping them reach an outcome, we take the principal from your one-on-one offerings and apply them to go digital products. They going to love them too. They're going to be helpful, useful, valuable, desirable because they help them make an outcome. So one of your questions, and this is probably the number one question. Business owners who are just starting out with digital products is how do we know what to create? Where do we start? So I'm going to help you with that in this lesson. Now, a big mistake that creators make is that they start with creating the product. That is not the right order to start things in. If we want a valuable, desirable, helpful products. We never start with the product first. Where we must start is with the target audience and the outcomes that they want that they are working towards. So never start with the products. Never start with a product and hope to find an audience for it. Start with your audience. Particularly if you already run a business and you would like to complement your one-on-one offerings with your digital products, is start with the audience first and the outcomes they are working towards. Now, when I speak of outcomes, let's break them down because there are multiple outcomes. The three main categories of outcomes that I can break down. They help them reach a goal. So your goal is to incorporating digital products into your business. That's your goal. Another outcome is to help them overcome a problem or challenge that they're facing. A problem that you are facing. Maybe that you don't know where to start, or that you feel uninspired, or that you are really, really daunted by the tick and bringing them all together. Another category of outcomes could be just giving them something that they desire, something they crave, something that they want, even if it's an intangible. So what you might want, you crave having more time being able to earn money, even if you're not at your desk, you crave a lifestyle that allows you to buy that new car, that allows you to go on holiday, to live comfortably without the stress of bills. So these may be outcomes that you are hoping for and drove you to signing up for this course. So those are three outcomes. Helping them reach a goal, helping them overcome a problem, and helping give them something that they desire. So let's just break some of those down into different goals, different problems and desires, different customers or clients or target audiences will have. If you're helping them reach a goal, they'd goals could be to buy a house, to reach a financial goal, or an income target. Or it could be something like gaining more Instagram followers. They don't have to be big, huge goals, they can just be small mini goals, many objectives that they are trying to work through, but they are still goals that your clients, your customers are working towards. The problems could vary as well. Maybe they don't know how to do how to set up software. And if you are a digital business, if you offer one-on-one services, there is likely to be software involved. So people do get confused with the tech setup. Maybe a problem that they have is that they lacked design skill. So maybe you're creating something. They want to achieve something. They want to create something of their own. They want to build a brand or marketing materials. They lack the design skills to be able to create it themselves. So that's a problem they want to overcome. Or maybe they are just stressed and they have too much to do and that is causing problems for them. Now looking at giving them something that they desire, sometimes I can be completely intangible or it's an emotion that they want to feel or state that they want to be in. Maybe a desire that they have is just wanting to feel part of something special that makes them feel good. Maybe the desire is they just weren't pretty things. I have a shelf full of notebooks in there that are pretty that I don't ever intend on using. I just want them because they're pretty I like that. It makes my office space. I want to be in. Some people just they crave connection. They just want to be around there people. And that brings some fulfillment. So things that they desire. They didn't have to have a goal or a problem. Sometimes I just want something. You can give them that through your digital products. Now I want to give you some examples of how to connect the outcomes with digital products. So if my target audience, and I'll use my target audience as an example, because you are, You are my target audience. You are experiencing these right now. And so you can relate to them if you want to reach a goal, e.g. to incorporate digital products into your business. You want to reach a goal. A digital product can help you get closer to reaching it. If you have a problem. I can have a digital product that shows you how to overcome that problem. Or it gives you the steps. Through the folk. If there's something that you desire, I can create a digital product that gives you that thing that you desire. And hopefully my course is starting to do that for you already. So now I want to, I've shown you how you can connect them. But I want to show you real life examples of digital products that are selling right now that are helping my customers, my clients achieve the outcomes they have, the goals, the problems, and the desires. So let's go through a couple of examples. This is an example of a professional profile template that people can customize. So the goal is they want to secure more clients. And I professionally, professionally designed profile template that they can customize. He's going to help them impress those prospects, helping them secure more clients. Maybe they're not skilled in design, That's a challenge they're experiencing. They need to reach his goal. They need more clients. However, they're not skilled, nothing designed. This template gives him a big head start and a desire that they want, they want to look good, they want to look professional. But if they lacked the design skill, getting the template helps them take huge leaps forward. Another example is enabled on digital products. You may have this e-book, okay? The goal is to increase income, to break the income barrier with scalable products. But the problem may be that you have no idea where to stop. So if you don't know where to start, you never going to create the products that are going to help you achieve the goal. So this e-book that I had created helps you. It maps out how to get started. And the desire extent. They just want the process to be easy. They want less stress. They want to, they want to achieve this goal, overcome the problem, and they want to do it in an easy way. That's what my digital product can do. Another example, I popped this one in here because it really highlights the desire part of it. A principal weekly planner that you can cover in itself. I might buy that for myself. The principal weekly plan and the goal is they want to be more productive and organized. Now they can shop million principal planets to overcome, to reach the goal of being more productive, to overcome the problem of feeling a bit scattered and not knowing what you're focused on. But the desire here is to stationary that they love to look at. And that's why style is very, very important when it comes to creating your digital products. So if you're looking to go into printables, then you'll style is going to be a big deciding factor for people. But you just want pretty stationary. You want to color it in so that you can procrastinate while you're getting all good. But that's an example. Let's have a look at a patent. And now we can go anywhere and get the mouse mat from. We can go to kinda office works or any shop that sells them in there. But if they're not the style that we want, It's not going to meet that desire, is it? The goal here is to create a highly personalized, personalized workspace. The problem is if the mass scratches on the table or your old mass, mass is getting old and you don't want to use it anymore. The desire is for the design to meet the aesthetics of your office. You want the pretty things, you want, the beautiful things in your own style that reflects your personality, that is the desire. My target audience is going to be very different from yours. Every target audience has different goals. They have different challenges and problems and desires. The things that they want. Your job here really is to learn about your target audience, to hold up the macro, the microscope, or the, the magnifying glass to your target audience and learn what their goals are, what are they working towards, what their challenges and problems are, and what they desire specifically as they relate to your services. Now, I want to get you to do a little bit in hardware. So this is the practical exercise for this lesson, is to establish your target audience for your business. What I want you to do is go ahead and grab the web book, start typing in or if you printed it out, start writing through it. A bit of a summary. It does not have to be long. It can be long if that's how you like to write it out, or it can be just be a short summary. So however it comes out to you. Summarize, your target audience includes things like who are they, eating codes, things like, what do they, what do they do? They can be directly or indirectly relate to your services. Think about what's unique about them. Think about, think about what kind of units them together. Maybe it's a shared interests, maybe it's a shared goal or shared problem they experience. And just summarize who they are so that you can paint the picture for yourself of the people you are creating for. May or may not be the same target audience as your one-on-one services. However, if you are looking to serve your target audience through your digital products, they probably will be. Okay. Go ahead. And before I, before I encourage you to pause, one thing that often helps people is to focus on one person. If you think about your favorite client or a couple of your favorite ones, and summarize them as if you had a whole crowd full of those people, that often helps. Rather than thinking of a broad group of people, think about one person and explore them on a personal level. It helps us connect with them a little bit more. So go ahead and pause this video so that you can work through this question while I've got the prompts on the screen. So the next question I want you to hone in on the outcomes they are looking for. Remember, our three outcomes, goals, challenges, and desires. We're going to focus in on the goals. So what sort of things are they working towards? What do they want more of in their life? What did they striving to achieve? Perhaps you can think about where they're at right now. What's the next step in the journey? What do they want and not want for their family, for their life, or in their business. List as many things as you can. And don't worry about whether it's perfect or not. Just start writing and you'll find that the more you write, the more ideas will come. Feel free to pause the screen so that you can work through this with the prompts. Once you've completed that, I want you to think about what their challenges are. So we've looked at that goals, which is one outcome. Now you want to look at their challenges. So brainstorm as many ideas as you can about the challenges or problems that your target audience is going to be facing. So think about things that they struggle. We think about things that stress than out that keep them awake at night. That just calls that. Next. Think about the roadblocks they face. And also think about the questions you get asked. Often. If you get asked questions signifies is probably a problem then they need to overcome. So go ahead and pause the video. Write as many ideas as you can think of. No paying attention to whether they're good or bad ideas. Just, just get mic let the ideas flow. Pause the screen while you do this. Alright, we nearly there for this lesson. Now I want you to focus on and desires. Now some people struggle with this one because it's quite intangible. Focus on the emotion, focus on what's going on in the heart. What is it that they need? What do they crave? What do they desire? You can think about things that they want even if they don't need them. Like the pretty stationary. Thinking about things that motivate them. What drives them? What is it that they are really, really inspired by? What makes them feel as though they are part of something special. And write as many ideas as come to mind. And high, if you come up with ideas for goals and challenges as well, feel free to go back. This is brainstorming, it is, it is free flowing ideas and concepts. Go ahead and pause this video while you went through that. That's it for lesson one. You've done really, really well getting through. And I know that working on your target audience isn't always the most fun work in business. However, it was really, really important work that you've done today. So give yourself a pat on the back. The next lesson, we're going to start focusing a little bit more on the product ID is we're going to start connecting the target audience with potential product ideas. So I'll see you in the next lesson. 3. Coming up with product ideas: Hello and welcome to listen to this to the digital product creators roadmap today with focusing on coming up with product ideas. So we delve more into our target audience to better understand them. What you're going to need for today's lesson is your coursework book again, your module one workbook, and anything else that you need for writing notes and planning. Maybe that's Word doc or a Google Doc or spend notebook or spare paper. As always, grab yourself a cup of coffee, maybe a snack pace of countries so that you can really enjoy this course. So just to give you a little bit of an outline or recap, what we've established is the key to a valuable, profitable, useful, desirables. Digital products is one that helps them reach an outcome. And we identified that those outcomes are to reach a goal, to overcome a problem or a challenge, or to give them something that they desire. But one thing that may concern you is the pressure. Help them reach that outcome. Now, it may seem like we've got the weight on our shoulders that we have to fix everything for them, that we have to help them get their bus. In order for your digital products to be valued though, you need to know that it does not need to help them get the entire outcome. Okay, so remember one of the outcomes was to buy a house. One of the goals was to buy a house. We didn't have to give them the house. We can't physically do that for them, but we can play an important role in taking steps towards that. So perhaps our digital products helps them overcome a challenge that helps them move closer towards their goal of buying a house. So your digital products do not need to be the entire outcome. And it's important that you remember that all it needs to be is a stepping stone that brings them closer to that outcome. So a stepping stone that brings them closer to their goal, or a stepping stone that helps them move forward, pass their problem, or a stepping stone that gives them something that they desire. So today we focus on stepping stones. And our digital products can be stepping stones in a lot of different ways. It can help motivate them when they get stuck or inspire them when they feel like they haven't got the right direction. It can take them a new skill. It can shortcut the learning curve, which we know helps them avoid mistakes. We can lead them towards an outcome by showing them the process can help them improve their own performance. You can also foster positive feelings like how, like possibilities like joy, like confidence. They may already know what you are teaching, but it further validates their ideas and knowledge. You can also equip them with the right tools to carry out a process more easily. I want to show you some examples of how I connect my digital products with the outcomes that my customers, my clients are looking for by providing them stepping stones as the digital products. I'll show you some examples. One example is my barriers to business growth e-book, which helps to motivate them when they feel stuck. What the book is designed to do business owners to identify why they might be stuck in a rut in their business and to give them positive steps forward. So it motivates them when they feel stuck and can't move forward. Another example is one of my masterclasses, which is called pathway to progress. And what that does is it shows business owners what to focus on in each stage of business to help propel them forward. This inspires them when they feel like they have night direction. I have a lot of tutorials on my YouTube channel, which are designed to teach business owners new skills. It might only be one thing. Example on the screen is how to reduce the size of your PDF. That is one tiny little skill, but the dopamine hit that you get when you learn something new is really cool. You can provide that to people through your digital products. Another example of fostering positive feelings is one of my e-books, which is called releasing your mindset blocks. When people experience that limiting beliefs, when they procrastinate, when they can't move forward or when they feel stuck inside their comfort zone and doping them release their mindset blocks, helps them feel like there's a light off their shoulders and they are free to move forward. So those positive feelings that I can help give them my ebook with digital products. They are some really good examples of how we are connecting, how we're starting to connect the dots, how I understand what my clients are struggling with, what their goals, their challenges, and their desires are. And I understand how I can create a digital products that provides a stepping stone to help them achieve those outcomes. Okay, So what I wanna do that same thing with you in the last lesson. You worked on your target audience and specifically their goals, challenges, and desires. And today I want to help you start to delve more into that. You can connect their goals, challenges, and desires with the solutions that you can provide for them. Today. Unfortunately, we're not going to be focusing on different formats today. I don't want you to think about that too much just yet. In the next lesson you can. Because in the next lesson we're going to focus on the different formats. But for today, I want you to focus on the solutions. The solutions are stepping stones, but you can provide to your clients because each of your stepping stone solutions may have multiple formats that you can deliberate it. Okay, so let's move on to the practical for this lesson. I want you to grab the night book now, your workbook now, sorry. We're going to focus on one of the goals, one of the challenges in one of the desires. And we're going to delve into possible solutions for those. So in your workbook, you'll notice there is a page where it says the goal. I want you to choose one goal from your list of goals from your brainstorming from the previous lesson. I want you to focus in on that. So rice it in the goal section in your workbook, it's going to be above in the table. So just write that day. Then I want you to come up with some possible solutions that you could give to help them reach that goal. I'm going to show you some examples with you because examples always really help. So if I was to focus on a goal that you have or you as part of my target audience. I know that one of your goals is to add scalable income into your business. So that's the goal I'm going to focus on. Now the stepping stones or the possible solutions. Me answering the question, How can I help them get there? If I'm thinking about how you can add scalable income to your business. Possible solutions I could create for you is that I couldn't share ideas for scalable income sources because inspiration is going to feel more inspiration. If I inspire you with ideas, you will have more ideas. And that's going to help you move forward with what to create. I can make the process easier for you by sharing a step-by-step process. And there are a lot of step-by-step processes I could share with you so that there is multiple solutions in one, I can share stories of my journey from other people's journeys with digital products, just to show you what is possible, again, to inspire you. I can also help you avoid common mistakes that stopped many people from adding scalable services and products to their business. So these are a couple of examples of how I would answer that question. And hopefully that is enough for you to be able to brainstorm your own. Go ahead and pause the video right here so that you've got these examples, these prompts on the screen to inspire you to answer the question. Now that you've done that, we focused on the goals. Now we're going to focus on helping them overcome their challenges. So going into your work from the previous lesson and choose one of the challenges that you brainstormed that you can focus on for this particular activity, just whichever one pulls you. Write down that challenging the bulk. So you'll see it above a new workbook. And then I'm out with as many ideas as you can. Five possible solutions or stepping stones you could offer that would help them overcome any challenge. He's more examples. So if our chance to challenge my target audience is trying to create a digital product, but they get stuck with the tech. Is typically a possible solutions. Ways that I could help them overcome that challenge is that I could create tutorials on common tech challenges. Say for instance, setting up an online shop where it gets a shop or simpler shop. So I can create tutorials. Another possible solution could be to have software recommendations. So if people are working with me, if they know like and trust me, if I know what they are trying to create, I could really shorten the decision-making process of choosing tech. Because I've tried a lot of things before and I know what works really well for what your needs are. So I can put a buy it at least, rather than you having to sit for hours through all of the different reviews and possibilities that shortens your learning curve. Now I could also provide a short course that teaches you how to master a platform. Or I could create templates that helps to shorten your learning curve and set up tape faster so they are possible solutions. Now I want you to do the same activity focusing on your target audience and one of the challenges. So go ahead and pause this video on a screen so that you can have these prompts here for inspiration. Alright, now that you've done that, We've got one more of these activities to go. I want you to now focus on something they desire. So you've done this activity focusing on the goals. You've done this activity focusing on their challenges or problems. Now think about what they desire. Choose one of their designs from the previous brainstorming that you've done and hardening on that to see what possible stepping stones or solutions you could offer them. Again, let me show you some examples. Sport inspiration. So if I'm thinking of you as my target audience, I know that you want to feel motivated and confident with the digital products you create. And there's a lot of ways I can help you do that. Here are some of the ideas I came up with. I could share real results from people to show you once possible to inspire you. I could create customizable templates. Because if you lack the design skill all the time or the inspiration to create one yourself, then a template is going to help you create something that you can be proud of. That's going to help you become more competent. I can share ideas for what you can create. Because if I can kick start your idea generation, it's going to inspire more ideas, which is going to feel a little motivation. I can also guide your next steps. Because when your next steps are clear to you, you can move forward and make that progress that you want to make. And it's going to help you feel accomplished and confident. And that's exactly what we're doing in this course. I am guiding your next steps to help you feel more confident in the path you are taking. So that's working. Okay, so now I want you to go ahead and do that activity in your workbook, focusing on something that your customer, your target audience desires. Feel free to pause the video on the screen for inspiration. Like, hey, excellent work. Well done because this is really, really important work and doing this kind of work not only informs your digital product creation, but it can inform so much more in your business. One-on-one services that you create, content that you create and share for your e-mail marketing, for your social media. It can inform things like your branding, your pricing, things that you talked about. It's like amazing work. This is really, really powerful stuff. So I want you to be really proud of yourself for having done this way. Now let's look at what's next. We're going to explore some of the product formats because in the next lesson, we're going to look at your target audience. What they want, their goals, challenges and desires are how you can provide possible solutions. And we're going to connect them so that you can see what sort of digital products you're going to create. I'm excited. I can't wait, so I'll see you in the next video. 4. Exploring digital product formats: Hello, Welcome back to Lesson three of the digital product creators, right manner. But today we're going to be exploring product forecasts. We're going to start doing some connecting, connecting the dots of the work that you've already done. You're going to need your coursework book again and anything else that you need for planning, like a notebook or your beagle dogs. Dogs, anything like that. And also, as always, make sure you're nice and comfy clothes, comfy chair, maybe a snack. Let's get started. I wanted to outline this, a revisit of what we've done. Valuable, profitable, desirable digital products, helps your audience and helps your customer reach an outcome. And that outcome could be reaching goal, becoming a problem or a challenge, or giving them something that they desire. We also established that we do not have the way on our shoulders of providing the complete solution. What we want to create is a stepping stone. Let me share a story that, that just to really bring this message home. I struggle a little bit with my son's emotional regulation. I am always on the lookout for solutions for things that can help me. I saw an ad on Facebook of a lady who had been in the same thing and she was there to help people help children, or the parents of the children helped with emotional regulation. Now, the solution that she had to offer was in April and it was a really, really low one. And it adds, she outlined that she's teaching psychology psychology principles she was teaching all about her history and everything like that. The book standard, Wonderful. However, on a busy month of a busy business arena. And really I don't have the mental capacity to reach such a large book. And what I'm after is maybe simple strategies that I can try that just helped mounting a little bit further forward. So I wasn't interested in the book. So please remember that the digital products that you create in often be more valuable by helping them with one and this will thing, one little stepping stone that helps them move forward in a, even a small way. So please remember that we don't have to create the whole entire solution. Just a stepping stone. Alright, today. Today I want to explore the various digital product formats that are working really, really well at the moment. There are so many different types of digital product format. And I want to share with you the ones that people are loving at the moment. And then once we've, once I've hopefully inspired you with the different formats that are available, I want to help you connect those dots from the work that you've done in the previous two lessons. She, now so that you can come up with five Bible digital product ideas. So let's get started. Now before I get into the different formats, I want you to just review some of the work that you've done, a reason for it. Now, you might be being gene this course, you may have just finished less than two. And that's fine. All the ideas are gonna be fresh in your mind. But if it's been a couple of days since you've reviewed the lesson or even if it was yesterday, I want you to just quickly look over it again just to bring all of your work forward into your mind while you work on this lesson. Once you've done that, let's have a look in the different formats that you can create. I'm going to start with e-books, which are written based information products. Sometimes they can be in an ePub format for Kindles and e-readers, or there could be PDF downloadable e-books. You can also create e-books to have them print on-demand, printed like on Amazon, amazon direct publishing, or a booking new people who purchase them on Kindle. Anyway, but e-books or what is the most popular and it's probably the best one that comes to mind for most people when they think of digital products. I'm also going to share, talk about PDFs, and I'm going to separate that from e-books. Mainly because PDFs aren't exclusively information-based eBooks. They can be practical workbooks as well. Exercises or principals or interactive templates. So that's another format. Him plates, again aren't just PDFs, templates come in many shapes and sizes. A template is essentially a preset format that is available to use and customize. So we can be thinking like Canva templates of Photoshop templates or Word or Excel templates. We could be thinking about ready-to-use templates like principle planners and coloring sheets. We can also think about software templates like if you use Trello or Asana or ClickUp, which is like task and project management. People can create templates for those. You could create Excel templates, stub sada templates. There's an infinite number of templates that you could create. I also want to bring up website themes and landing pages and even email marketing templates. As I said, templates are a huge, almost a topic in themselves. But I just want to plant that seed in your mind. I've got something you can create as a digital product. Another example, I'm going to talk about media now and I'm going to have to split meteor up into multiple formats because again, it's such a big area that Let's start with photography. Now, if you are a skilled photographer, almost any subject that you like to shoot, it's probably in demand somewhere. Now. I've got examples of different niche, different photography nations in there. And I've got a selection now you wouldn't think that many people would be looking for frogs and lizards and that sort of thing. However, these are all photos that I have inside that are available on shadow Stock. Shutterstock is a marketplace where people who are looking for photos can go and they can purchase a Fridays from Shutterstock and May, as the photographer will use, the photographer gets a cut of that amount. Or you can also sell them on your own platform as well. Some people sell them individually. Some people sell them on Etsy, some people sell them as a subscription service. So photography's is huge. Video as well. Likewise, if you are a skilled with video, Like even shooting footage, if you can create animations or transitions, you have an asset there that you can sell as a digital product. Okay? Same with audio. Now, we might automatically feet when we think of audio, we might think of sounds or songs or music, but also podcast and audio training as well. Like if I could be providing this course as a, as an audio cores rather than a video course. However, I chose video because it is such a visual, visually orientated cause a lot of things I want you to see. But again, audio training, Here's another graphic files. Again, another almost topic on its own because it is so vast with the graphic files that you can create. But if you are skilled in graphic creation, could be false. It could be illustrations, patterns, design elements, or even like pre-cut files like for crickets and silhouettes, or even digital brushes for software like Procreate or Photoshop. Like so many, so many different graphic files that can be created by those with the skills to move away from the visual and audio media. And I'm going to talk a little bit about copies. So if you are skilled in writing, are ready to use wording or swipe customizable swipe files. You've got assets there, my friend. So 11 example that is probably easy to relate to is legal contracts. Legal contracts, pre-written ways that they can, the lawyer can provide to you as a digital product for you to customize where you pop your client's name in the money details of the contract and then you share it. Obviously, we don't want to edit the legal contracts, so they come to us ready to use. However, some Swat files are customizable, used for inspiration. As an example, if I have an e-book that I provide to people who are wanting to have a price rise. Inside that price rise, I have swot files of email copy for when they are ready to advise their clients of their price rise. Often people weren't really know what to say, how to, how to share it without revealing too much or not enough. Being polite but firm. It's difficult to come up with that sometimes. So swap files are extremely helpful. I had purchased a lot of swipe files in the past because I'm not an amazing writer, but extremely helpful and an asset if you have the skills and the knees. I'll also talk about video training, which is something you are experiencing right now. Endless topics I've written here that it's education or education based, but it can also be Entertainment based on. Let's look at YouTube monetization, which is one way you provide tutorials. And once you reach monetization or once you become a YouTube partner, YouTube pays you based on the advertising. Or we can have YouTube training on Skillshare, which is pay per minute, Udemy, which is paper. Or you can self host your own on your own website. Endless topics for video training. Now I want to talk to you about expanding your digital products a little bit further. Now, causes which you are experiencing right now are often educational courses that use multiple formats. Sometimes they are purely video or written based education, but sometimes they combine multiple formats. So it could be video, it could be audio, it could be written material. It also have like workbooks or PDF guides and resources as well. So causes a bigger digital product and often use multiple formats. Another one that uses multiple formats are memberships or subscription services, which they are the ongoing provision or supply on a service or a digital product for a monthly fee. It could be product or service based. And as long as they are an ongoing need, an ongoing exits. There is ongoing payment as well. Perfect example of this is my flourish club membership, which provides is a one easy monthly fee that gives you access to all of my tools, templates, all of my workshops, and that sort of thing, plus community as well. So that's like a bundle of digital products for one easy monthly fee. You may not be ready for courses and mentorships just yet. But I kinda want to plant the seed anyway, because I'll tell you what memberships amazing. Now, we're going to move on to the practical part of this lesson, which is where you're going to decide on your stepping stones and how can they still live with them even in a digital product. Okay, So gotten your workbook again. I want you to refer back to your possible solutions. This is the work that you did in a previous lesson. And this just to remind you, this slide that we looked at in the, in that section, in that lesson, where I shared the goal and possible solutions, the challenge, possible solutions and desires and possible solutions. You've already done that work. So I want you to review that work that you did. And I want you to, I want you to choose five of the stepping stones. The stepping stones right hand that you would like to progress through to the next lesson, we're stepping stones that you would like to go ahead and validate. So for me, like I could say, I can share ideas with skeletal income sources to inspire them, I'll choose one. Sharing step-by-step processes. That's to go ahead and choose a five-step instance. Once you've chosen your five stepping stones, I want you to think about which format would be most suitable to deliver that solution. So is it going to be an e-book or an interactive PDF? Templates, media, video training, we'll swap files or something else. Maybe you can think of something else that I haven't already shared. I have the pink and just mark next to it on that table. You listed your bio stepping stones, the solutions you're going to provide in the format that you'd like to create. What you have now is five potential product ideas that you are going to take to the next step. Throughout this course, you are going to create just one, maybe two products. We're going to choose which ones in the next lesson, but we're just going to choose one or two products that you are actually going to go ahead and create for the course. But the five you've just chosen, we're taking them to the next step where we're going to validate those ideas to make sure they're a good idea to progress with. Okay, Sorry, Up next, validating those product ideas, which is going to give you more confidence in the products that you are going to let you are about to create, right? So I will see you in the next lesson. 5. Validating your digital product ideas: Alright, let's start on less than four, where we're going to validate the five product ideas that you came up with in the last lesson. So grab your coursework book if you haven't already gotten in front of you and anything else that you need to be planning and writing notes or any of your work. And again, make sure you're nice and comfy. Grab stuff, covering a drinker snack. Make sure you're comfy to immerse yourself. In this course. Nine instructions. Today, we're going to be validating your product ideas. I do this because you may be questioning if anybody's actually even going to buy what you're going to create? Is anyone actually going to buy this lesson? I want to help you overcome that doubt. We can become more confident about the products we're about to create by validating new ideas. First. Validating the idea teaches us for really, really important things. It teaches us that one Is anybody else creating similar products? Which means if somebody else is creating them, chances are, there's a good chance that there is a market for them. Number two, it teaches us if customers are actually buying those products. That teaches us that somebody else is creating similar things. And that there are people out there willing to pay money for them. Teachers is those two things. It also teaches us whether or not the customers who buy those things, whether they are finding them helpful and valuable. Because we know that if customers have bought them in the past, there are going to be more people out there who wants to need them and we'll pay for them. It also teaches us which are the non-negotiable features of these kind of products. So people who have done the creation work before, people have purchased them and have reviewed them. They are the ones that I like, the Guinea pigs for us. Okay, they've tested these products before and they now know what they do and don't find valuable as a feature in this product. So those are all really important things to know that we can find out through product validation. It is really, really helpful, even valuable knowledge that helps us feel a whole lot more confident about investing our time and energy into creating something. Confidence is really good. But something that you may be concerned about when I share things like product validation techniques. It might be a concern that you have about why should I create something that already exists? Okay. Are you concerned about that? Or you can send about why you should put in energy at time, energy and skill into something that is already out there. I know that's a roadblock for some people. Whatever idea that you come up with or that I come up with, or anybody else doing this course. The chances are that product idea is not already knew and it's being done by multiple people before. It's likely that somebody else has already created it. So let's just think about this. So Hungry Jack's, Hungry Jack's isn't going to stop creating burgers and chips just because McDonald's exists channel right? Target is not going to stop sitting up their stores just because there's a Kmart down the road. Okay. Even though the idea exists, does not mean that there aren't people that want to shop at one or the other, or even bodies, because they're going to be differences between each one out there. Like if I said to you, okay. Do you prefer do you prefer McDonald's or grilled for thinking big is any tail, I'm hungry right now. But when I present those two options for you, There's a few things that probably go on in your mind. So one you might think, oh, yeah, no, I like McDonald's. I'm gonna go with them because they lost some cheap. Well, because they have the beggar that I want. Some people might be saying, Oh no, definitely grilled, grilled all the way. The quality is so much better than this, so much healthier. Or maybe you might be saying, I've never heard of group before. All of these factors affect why somebody would buy something that already exists, that is already created by somebody else. Okay, So it's really important. But here's one more thing on a teaching. If I was to, if I was to get 20 people in a lineup When he assists in a lineup. And I say, you paint me a picture of a woman. Chances are not. One of them is gonna be the same. Hey, look on the screen now, all these four painted women, they're not one of them is the same style. Not one of them even looks closely. Here's the thing. Every office, every one of those painters is going to have their own unique style, their own unique methods, medium that they prefer. Their own interpretation of. The brief. I said paint me a woman. This is what they come up with. None of them are wrong. None of them are better or worse than each other, because everyone in the world is going to prefer one over the other. It's the same for you. That's gonna be the same for you. What you create, even if it's been done before. We'll have your unique stamp, your style, your method, your own perspective that you bring to the table. The other thing is that because you are likely an existing business owner that currently officers is you will already have an audience of people who know, like and trust you. And that means they will want to buy from you over someone they don't know because they already have that certainty. They trust they know what to expect from you. Moving forward without product validation. Look through if you validate your product ideas and you find out that there are already products like that inexistence. Please remember that there are still going to be people who want your product. They want your style, your interpretation, and what you have to offer. So let's validate our product IDs to get that confidence over what we're about to create. Knowing that there are always going to be more customers who prefer what you have to offer over what else is available. Alright? Okay, Sorry, The next question is, how do we validate our product ideas? I'm gonna give you three different techniques you can use to validate your ideas and none of them take very long at all. Another one is conducting some market research with your audience. That is asking them what they needed a product, what they need in a solution, and what they would find really helpful and valuable. Number two, the second method of product validation is to search marketplaces for, to look at what currently exists. So it is really good for them because Etsy has such a wide range of digital products available on their store or Creative Market. So it's a good place to find out other people who are selling them. What they're like, what people are saying about them, and what features are essential. They say techniques. The third method of product validation is doing some keyword searches to determine, to find out if people are actually searching for products or solutions that you can offer. And I'm going to break each one of these dance so that you've got to be what direction with what to do. If you want to conduct some market research and ask your audience what they need, you can ask things like wood, they find these kind of product helpful. I'd say if a purchase something like this before and what did they think about it? Which format would be most useful? Those are things that you can ask them you can use, you can use platforms like Google, Google Forms, microsoft Forms, Survey Monkey, or there's a lot of different even jot form. There are a lot of different software that you can use to conduct market research and ask them questions. Or look, you can have conversations with actual people you want. There are many different ways you can Dutch conduct market research. So go ahead and do some of those if that's your choice. Now I want to talk about searching other marketplaces. You can search marketplaces like Etsy is really good because it's such a broad range of things that are available. Do some searching and find out if similar products exist. Once you find that they do exist, you can have a look and see if the people selling them have actually made sales on those. Because if people have made sales on those products, it means that people are out there actively looking for and buying these kind of product. You can also look at the reviews to see what the customers like and don't like about those products. So that will give you a good idea of what kind of features are essential. If there's a review, then it says, I really loved that you had a variety of colors, were really loved that you had these formats, or that you have these instructions, or that there was a tutorial to go along with the innocence, just take note of what they loved in the review and what they don't love. Maybe it's like all this was really poor quality or I didn't like that. You only had one style available. So take note of what people are saying and just bring that information forward with your product. Now if you want to do keyword research, what this is, is. Going to specific platforms that track what people search. A great example, the tool that I really, really love doing this is called E rank, and I'll share a link to that in the course notes so that you can find it. There are a lot of other things. There are a lot of other keyword search tools that I particularly like a rank because it covers both Etsy and Google and a couple of other platforms as well. But what it's going to teach you is when you type a search term in, use the search term of what black people are likely to search for if they're looking for the products that you're trying to create. What E ring shows you is it shows you how many times somebody has searched for that keyword or key phrase in the past month. It also tells you similar. It suggests similar keywords that might be related to that. Because let's say if I searched for principal wall art, it might also show downloadable wall art or downloadable outlook. And it's going to show you different keywords that you might not have thought of, which is gonna be important later. It's also going to show you how many people are searching for that month. And if you find out that there are less than ten searches per month, you might know that people aren't actively searching for this, or that they're searching using different keywords. But if you find that one particular search term has like 10,000 monthly searches, you know that people are actively looking for what you're about to create bingo. Okay. And all of these information is meant to be really helpful in giving you the confidence that if people are actually searching for these in a high volume, so it's more likely that they're going to buy it. So you all practical work for this lesson is to do some of that market research to validate the five ideas that you've got. Again, I want you to have confidence that the thing you're going to create. There are people out there looking for it. There are people that currently make similar ones and actively selling them and people are loving them. Okay, so that's, that's your competence. In your workbook. You've got a couple of questions. So once you've done your validation, I want you to answer these questions. So based on your research, you'll product validation. Which of your product ideas seem to be the most viable? If your product IDs may be viable and that's great. Or you may have found that only two or three of them seem to be a good idea. And that's fine. So just take note, reflect on what you learned from this validation exercise. And then from that, which product are you going to create for the rest of this course? We're really just funneled our ideas we've started with. We've had a lot of ideas. We funneled them down to select, to identify which is the which product you can create that has got the best chances of selling and helping your target audience. Once you've chosen that one product that you are going to create for the rest of the course. Now if it's, if it seems to be a small product that you can maybe create, you can create two or create two small products, then you can go ahead and do that. But the main thing is I just wanted to give you the process that you can repeat over and over again. And from what you've learned about this one, product validation, what are the essential features that you need to ensure your product has? So go ahead and answer these three questions after you've done your product validation. Now, you've done that. That's really important work. Now it's time to start creating your actual products. Okay, so that's what we're going to do in the next lesson, next module, because we have come to the end of module one, will the digital product creatives roadmap. So, see you in the next lesson. 6. Mindset: From self-doubt to confidence: Welcome to lesson five. This is the first lesson of module two, which is the creation less than n. Today. In this lesson, we'll be focusing on tuning your self-doubt into confidence because I have a little bit of a gut feeling that you might be having a little bit of doubt about your ability to create digital products that will sell, that people will love. So that's what we're focusing on today. So what you're going to need is the journal prompts workbook, which you can download from the course resources. And as always, make sure you're comfy, grab yourself a cup. And so super comfy, especially for this exercise because this is going to be a journaling exercise. But first, I wanted to talk a little bit about what you may be feeling. You may feel a bit about a little bit like you lack the confidence to create digital products. You might have a lot of self-doubt. And I want to talk about that self-doubt today, particularly. And I want to share an exercise with you that's going to help you overcome it. Because it's really, really important that we do this as business owners. Now, some of the behaviors you may be experiencing is self-doubt, procrastination, a bit of perfectionism, indecision, just resistance that you don't know why it's there and hesitation. Let me tell you that the majority of these often come back to uncertainty. Now, the concepts of creating digital products might be new to you. Perhaps you've never created one before, or maybe you've created one before or a couple of before and they haven't really taken off very well. And so really this is new territory. It's scary territory that anything new that we do. And we do a lot of nice things as business owners, it does force us to step outside of our comfort zone. But anything new that we do is going to bring up doubts and concerns. This is purely because we have no idea how it's gonna turn out. We've never done it before, so we don't know what's going to happen. The thing is we have a, we have a center of our brain that fear response that is basically there to protect us from bad, bad outcomes. There to help us prevent what's going to hurt us. So alpha, our subconscious mind, we'll focus, always focus on the less than desirable outcomes scenarios like the worst possible scenarios. As I'm conscious mind, will always focus on that simply because it just wants to keep us safe. Minds and brains are going to think things like, nobody is for the bottom product. I think it's worthless. Why would they spend their money on it? They gotta think it's a waste of money. Anyone who does buy it is going to think it's all full and they're going to demand a refund and they're gonna be so angry and oh my god. I'm going to put in all this effort and nobody's going to buy it. I'm not gonna get any sales or you will get to but demand a refund and I'm going to get a bad reputation. We feel like people are thinking it's too expensive. It's not good enough. This is the worst thing anybody has ever created, ever, oh my God. Catastrophizing. Now mine is in a contest or buys a lot of this when we don't know the outcome. So the unfortunate thing is that a mind that is wrong with uncertainty has no idea of the outcome, even though it's with just creating a digital product. Okay, That mind is going to be having these thoughts because of all the uncertainty around it. And that is enough to stop us doing our tracks. Because these thoughts are going to trigger our brain's fear and anxiety center, the part of the brain that's responsible for keeping us safe when we're afraid of something, even if we didn't really think that we're afraid of anything. Mind is basically thinking that I've thought about all this. I've seen all the possible scenarios and none of them are good. So nobody's going to come up creating digital products or doing the new thing. So we're going to avoid doing it. Okay, So that part of our mind needs to serve as really well when it was like, I'm not gonna go into that long grass because I know there's probably snakes in there and I want to stay safe by staying out of the long grass. But now we're creating digital products, would know any of the graphs, the long grass, but mine is still behaving the same way it's saying we need to avoid doing his thing. So that's when the behavior is like perfectionism, like hesitation, procrastination, like indecision and resistance. All of those behaviors coming out because our mind is paranoid. But that's its job. Our job is at the center, is, is there to be worried about us. These behaviors are our mind's way of compelling us. Getting that. Resistance is compelling us to avoid the bad outcome because it believes it's the only possible outcome. So any, any feelings of self-doubt or any lack of confidence that you have right now in regards to your digital product creation is likely due to all the uncertainty around doing a nice thing. But we can turn this around. We can just flip it so that it doesn't gives us behaviors. It doesn't cause those behaviors. I'm going to show you a nice simple exercise that you can do to release those, focus, those barriers. So the barrier is what you're concerned about, which is causing the hesitation, causing the doubt, causing the procrastination. We're going to turn it around because I'm not just going to show you the path. I also want to help you overcome whatever mindset varies, you've got along the way. Journal prompts for you. This is generally because rotting and talking about these uncertainties, these doubts that you have is going to help reconfigure that fear response in your mind. Behaves to you doing new things, but you can do them with ease. Doing this is going to help you proceed with the rest of the course and any future time you create a digital product with less resistance, less hesitation is going to help your mind see the positive outcomes. And f will be excited about doing the thing. And it's going to reinforce to your mind that good things can come up doing this thing, creating digital products. So that you can do so that you can move forward without the self-doubt, with more confidence. That's why we're doing this journaling exercise. The aim, my goal for you is to show you the right questions you can ask yourself with anything that you do in life and business that is new, that is outside of your comfort zone. Because what this is going to do is adjust how your mind responds and reacts to you doing new things. It helps you become more comfortable with uncertainty. It's going to help you do these new things more easily. Like creating a digital products. So you can create your digital products with more confidence, less resistance, less procrastination, less self-doubts. And I know, I know you want that. Confidence is fantastic when you have it, because it makes the process a lot more enjoyable. Now once the practical, we're going to help you Relation mindset blocks, any mindset blocks that you might have around digital products. Even if right now you feel like you don't have any, you may not feel like everything's at the forefront of your mind. But in my experience, if you are feeling a bit of procrastination or hesitation or doubt is because there's a blocker there that we can release. Alright, so we're gonna do a journaling exercise. And what I'm going to do is in the workbook, I'm going to share the prompts, just the questions that you can ask yourself. That's all you need to do for this lesson's activity is answer the questions. Now. You can either write them down or you can get somebody to read out the questions for you and you just answer it to them as though you're talking to them. So if you are not keen on kinship, kin are rotting or generally, then you can do it that way. I actually get my hubby to do that if I'm not in the mood for journaling, I'll just hand the list of questions to my hobby he asked him and I told transferase. So even though I've been in business a very long time, whenever I feel that resistance, I just had a question heavy and we worked through it and it always helps me. So that's why I want to share this exercise with you today. While you're answering these questions in whatever format, like whether it's writing or talking. Even though it feels like you're just answering some questions, there's actually a lot of reconfiguration heparin in your mind because it's working to release what triggers the fear response, reducing that resistance. So it's a nice simple access and you just answered the question, but there's work going on in your brain. So that's an easy. So your task is to go ahead and download the journal prompts PDF, which is in your course material, and focus on digital product creation. So focused on what you are doing in this course. Particularly, pretty cool with any doubts that you might have. And just spend ten to 20 min writing or speaking the answers to your questions. Okay, That's all you need to take for this exercise. Next, in the next lesson or the next part of the course, you are going to be drafting your product. It's going to be exciting. So I'll see you in the next, the next lesson. I hope you get a lot out of the mindset journaling exercise. 7. Drafting your digital products: Hey there, welcome back. This is lesson six or digital product creators roadmap. And we're focusing on drafting your digital product. So what you're going to need, there's no workbook for this particular lesson, but you will need something to draft your product. If you are creating a written, written based content such as an e-book or written templates like swipe files, that sort of thing. You need to have some kind of word processing document, whether that's like Microsoft Word or Google Docs, just so that you can draft your content. You also, if you are creating more visual content like graphic designs, illustrations, or anything visual like that, I'd recommend having blank paper or an art board on your design software that you can start drafting content. In module one, we spent, we spent that time really honing in on digital products that we're going to create. We validated the ideas that we're confident knowing that this is a digital products that people are going to want to buy. In this module, we're going to create the actual product that you are going to sell. So by the end of this module, you are going to have something physical, well, a digital asset that is available for people to buy. But for today, for this lesson, we're just going to focus on creating the draft or the concept of this digital products. So if you're creating a text-based one, like e-books, templates and checklists. Or you might be creating a video-based one like masterclasses and tutorials or even perhaps a podcast. Or it could be visual base like illustrations, photos, media as fonts, graphics, that sort of thing. Okay. So once we've gotten through this lesson and we've drafted the product after that. Then we'll move on to creating the final file that people are going to be purchasing. I just want to talk first about why we drafted. This is, this is my recommendation coming from 15 years as a graphic designer. The reasons why we draw things, actually this comes in as a coach as well, certainly has helped me. The reason we drafting. So if you are focusing on information-based, like anything that's going to require wedding. Drafting the wedding first removes a whole lot of influence that we don't need in the moment. So that's graphics, imagery, layout, all those sorts of things that can influence the core message that we're trying to convey. What this, once you remove this influence, it allows you to then focus on the core content, the core information that you need to bring across. Second reason with great idea to draft fast is because it provides you with a master document that you can re-purpose. You might be creating one digital products now, but you can use the information to, you can either break it up, you can expand on it, or you can turn it into a completely different digital product, but at least you have the core information there to use. You can also turn it into blogs, into social media posts. There is so much repurposing that you can do from one, from one document of content. Now, this is more for the visual products. If you draft the concepts in pencil, an art board on your illustration software, it really does free up your creativity. It helps you come up with more ideas because there's a lot more, there's a lot more processing going on. If you are drawing with by hand, then if you were to just try to create the product from scratch, right? They're focusing on everything. And it really doesn't show it original, originality. And now you can look at other designers work for inspiration. However, we want your work to be original and drafting it in, drafting your concepts in pencil really is going to help you do just that. This is a very short lesson because all of your energy this week or for this lesson, all of your energy is going into drafting or product. Now if you are creating written products, so that's e-books, PDFs, workbooks, checklists, even software templates or masterclasses of workshops or podcast. This is what I want you to focus on. Spend this time, spent the week drafting your core content into a text-based applications like Word or Google Docs. Use this time to conduct any research that you need. You can start by brainstorming. Here's an example of how I drafted the content for this course. Started with the main things that I needed to teach you in order to take you from no product to a selling product. I knew that I needed to teach you about concept. I needed to teach you about how to create the actual product, how to set up the tech, how to price it, how to market it. I knew I needed to teach you all of those, so I started with those as my main heading. Then our break, each one down into. Now, I need to teach you how to come up with the concept. What do I need to teach you for that? And I expanded on those headings. After you've gone through all of that, that forms the basis of what you're going to teach your master document. And then in the next lesson you'll be able to turn that into the final product. Okay? Now, if you are creating visual products like Graphics, Graphic Templates, illustrations, if you're taking footage or photography. This is what I want you to spend this week during. Draft your visual contexts, let your creativity, let it go. Let it go. What I hoped. Draft as many things as you can to come up with lots of ideas. Now, you may end up with pages and pages full of concepts. You might not use all of them, then that's perfectly fine because while you're drafting some ideas, more ideas are going to come and that's going to result in an even better product later. All right. So once you've done that, then we will go ahead and start preparing your product into its final format, ready to sell. 8. Producing the final product: Welcome back. We're on the left, less than seven of the digital product creators roadmap. This week we are focusing on creating or producing your final product. You've already drafted it and now we're going to turn it into its final form. What you're going to need for this lesson is your product draft or your concepts depending on what you're actually creating. As I said, the sole focus of this week is to turn your draft into your digital product in its final form. With digital products, the final product is always in the form of a digital file. This is how it's delivered to your customers. And there are hundreds and hundreds of file formats in existence. But thankfully, we don't need to know all of them because as digital product creators, there's only a few, a few that you are likely to need to know about. And I'm going to share some of the common file formats that you're going to be saving and sharing with your customers for your digital products. If you're creating files like quintuple planners, workbooks, checklists, some PDFs, ebooks. Usually we save them as a PDF, which is short for portable document format. Now with file formats that there's a lot of acronyms, a lot of three-letter acronyms. But they're saved as PDF. This is because it's wisely widely used and accepted as a file format and can be read on most devices. That computers, laptops, mobiles, tablets, any devices. They can also be seen on most Kindles. The other good thing about PDFs as well as they can be flat. They can be interactive with things like clickable links and form fields. He walks are. While eBooks can be similar and saved as PDFs as well. If you are selling them on Amazon, you may upload them as PDFs, but you also might upload the manuscript that you have written in word and then formatting that text in Kindle create, which is basically the formatting software that you use before you upload your like a novel or a text-heavy a book, if you are creating templates that you intend to customers on being able to edit. Typically they're saved as a link or as the file in the program that you created it. So some examples there at Canva, Word and Excel. Word and Excel are going to be exported as Word and Excel files. Canva templates are exported as a link to Canvas. And Trello boards are also saved like Trello templates are saved as links that your customer will click on and it will take them to the template or create a copy in their own account. So depending on what you're actually creating, will determine what format you create them in, what you export the mean. Now if you are looking at ready to use graphic files like illustrations, fonts, graphic elements. There's a lot of different file formats that you may save them in depending on how they're going to be used. Here's a couple of examples. So if you're creating, if you are taking photos, like if you're a photographer and you are selling the photos. Or if you have created digital artwork or digitized physical artwork. And you intend on them being printed or used as a file. Typically there'll be saved PNG or JPEG files. If you were creating fonts that will typically be saved as TTS OTF. Graphic elements, like you can see on the screen here. Depending on where they are intended to be used, who they are going to be used by, will determine what file format you will export them to. Typically. This is probably good customer service here is providing multiple formats to suit the very needs of your customer. So one person may need PNGs, another person wants to use SVGs. Another person may want AI files, for instance. So it's about knowing your customer, how they're going to use it and what format is going to be best for them. If you're in audio and video. For instance, if you're creating music or recording sounds or even audio training, you will likely save them as MP3s. If you're creating video like masterclasses, tutorials, or courses, you will likely save the video as MP4. Now, often, you might be sharing lots of files at once. Or e.g. if you are if you are setting up an Etsy shop, if you're going to sell your digital products in an Etsy shop where you are limited to the number of files you can upload. Then you can pack all of your files into one folder and then compress them into what's called a zip folder. And that means that all of the files that you are sending smaller than they originally were in a final format. It's compressed into one file that you can either send or upload, and it just makes it a little bit easier to transfer them. For this lesson, for this week, you'll focus is on creating the final product. All right, so your task. Dedicate time this week to creating the final product and then exporting it into the appropriate format or formats. Just have a think about whether you need to provide one format. So like if you're selling an e-book, for instance, you only need one PDF. But if you're creating graphics for instance, then you may need to work out whether you want to export them as SVG is because they're vector files. Do you provide them as JPEGs or PNGs? Just have a think about what formats are most acceptable, are most appropriate for what you're selling. Then maybe industry standards. You can have a look on sites like Creative Market or Etsy or Amazon, and have a look at other similar products and see what type of file formats they're creating. A lot of that information can be available. You can clearly see typically on their listings, they will let you know what file formats they are providing. Likewise, in the case of things like printable war, not only are you providing different file types, but you might be providing different file sizes as well. So it's a good idea if you're not sure if you're not experienced in these particular digital products. Just check on sites like that to see what is the norm. One other thing that I would like you to do right from the beginning is to become a bit more organized with your files. Because when we are creating digital products, you're going to have a lot of files. I warn you now, there are a lot of files and it's much easier if you can store them in an organized way now so that you can find them when you need them later. Here's my recommendation, has a minimum, set up a folder that is for your digital products. For each digital product, create a new folder. Within that folder. Three sub folders, one for your drafts, one for your final products, and one for promotional images. All of your digital products, all of your files are in one place, nice and easy to find with good naming convention so that you know exactly what you're finding, what you're looking for. You can have as many files as you want. But what you can see on screen now those are the minimum that I would recommend in order to organize your files. Now, as you go to create your digital products, you might have done this before. You may just be doing the process again to learn new things. But if, if this is the first time that you are creating these digital products, there may be some processes, some tasks that you need to do it in. Not quite sure how to do that. I'm going to create some additional tutorial videos to guide you through that process because I want it to be nice and quick and easy for you. An example of some of the common processes that you'll need to go through. For most of the digital products you'll be creating. It could be things like reducing the PDF, the size of your PDF files. It could be making a PDF interactive. It could be how to save templates in Canvas. There's a lot of different tutorials and ongoing to create these video tutorials so that they are there if you need them. Now. You do not have to watch all of them. It's not part of the course. It's not a compulsory part of the course that you can play. These tutorials. They have just there as additional resources if you need them. If you need a resource that you can't find him, they just send me an email and I'll create a tutorial for you. You'll be able to find these additional tutorials in the additional tutorials menu button at the top of your course portal. Spend this week creating the final product. But there's one more video that I want you to watch, just because there are just some things that I feel that you need to know throughout this process. So that's in the next lesson. But I hope you enjoy producing your digital product. It's very exciting to see it come from concept to the actual product right there. So enjoy this person. 9. Legal & commercial licensing: We're on less than eight, we're getting there outlay. In this lesson, I want to teach you some of the things that you need to know while you are producing your digital product. Now, I do apologize, this is not the most exciting part of the course, but it's things that we need to know to protect ourselves. Okay, So first of all, I want to talk about protecting your own work. Now, when you are creating digital products, you need to protect your own work and your intellectual property. If you can have the right legal disclaimers or the right terms and conditions or Terms of Use, then it can protect you in a few different ways. The right legal disclaimer is going to determine how your product is used. It can issue or act as a single use license which has permission for the buyer to use what you've created. It outlines the refund policy of a digital product. And it also protects your copyright, your intellectual property, and limit your liability because a lot of the things that we create can be educational in nature. So you need to be able to limit a, limit your liability. A couple of examples of the kind of legal templates that you may need for digital products can include things like a digital product disclaimer, an e-book disclaimer, terms and conditions for a digital product shop online course, online program, membership terms and conditions. And the right terms and conditions will cover you for a lot of things. I don't want you to feel like this is a really daunting part of creating digital products. So there are pre-drafting templates that are available for you to use or you can have them drafted custom for you by a lawyer. Now, one of my peers, my industry peers is called Emma and she is the lawyer from ready to Boston Legal. Shi I love her work because she has a lot of legal templates, specifically for us as service providers and digital product creators. On her shop, she has a lot of disclaimers, a lot of terms of use that will probably cover what you need them for. Head too, ready to boss legal.com and you'll be able to find the right templates. So if you're creating an e-book, you can create, you can get an eBook disclaimer to insert into your actual e-book. You can get digital products disclaimers that you can link to on the purchase page of your digital product. It just protects you, Okay? One thing that I do want to let you know that those, you can get 10% off those digital products because legal stuff can be expensive, but it's so important. So any discount we can get is a good discount. So grab ten per cent off by using LLL ten at the checkout. Now this is an affiliate link. I will be open with you about that. You get the discount, but I also get a little bit of a commission if you decide to buy using my discount code, but that's at no cost to you. Okay? Thank you. Okay. Another thing that we need to talk about is the commercial use of elements. Now, elements are things like photographs, video, audio, graphic designs, illustrations, even fonts. Okay, any other design elements that we need to use in our digital products? You need to, if you're using these, you need to make sure that you've got the correct license to do so. Unless you have created them yourself. Many of the elements that are available free to use for personal use, whether you buy them or whether they are freely available. However, to create digital products, we are creating a digital products as a way of earning money. That is commercial use of those elements. These needs, this requires a different license that gives you the permission to use these elements in your design in the specified way so that you can earn money for it. Sometimes it costs the same as a personal use assets, but other times they can be an additional fee just to reimburse because basically the Creator has created an element that you are going to make money from, right? So this just gives you an extra license. There are quite a few guidelines and I just want to cover a lot of them for you in the simplest terms that I possibly can so that you understand it. Feel free. Screenshot this page, the next page, just so that you've got some guidelines handy, okay? But here are some usage guidelines that you need to follow in your designs, in your digital products, you cannot download images or graphics that you find from Google because they are not covered in the commercial use. You do not have a license to use them. You do not have the rights to use them. Likewise, if you purchase graphics or photos or videos from a website, from someone who's selling them. Even though you've purchased them, it doesn't necessarily grant you the use of use of that for commercial use. If you purchase them for personal use, you cannot use them for commercial use. If you purchase things for commercial use, if you're not following the platform's terms and conditions and I'll talk more about that later. Then you cannot do that either. Now, if you purchase graphics from a site like Creative Market or if you buy them from Etsy, things like that, you cannot share them with other digital product creators, even though you've purchased them for commercial use, than license applies to you and you only, you cannot transfer that license to somebody else. You cannot just share the graphics or the photos with other people to use. Not only is that against the terms of use, but it also isn't respectful of the creators time, effort, and skill. While you, it seems like you're doing them a favor. It's not really a favor in, in the eyes of the Creator who should be paid for their efforts. Now, there was a lot of noise in that one, but now I want to give you some yeses as well. So feel free to screenshot this as well, just so that you know what you can do. If you're creating a digital progress and you are using your own illustrations, your own fonts, your own photos, your own design, your own audio. Totally fine. It's yours. You don't need your own license for that. If you use elements available for commercial use inside of the platform, that is okay as long as you are following their terms. So e.g. if you were using Canva, if you're using the free elements or the pro elements, as long as they are the specified rules for that. Again, I'll talk about that more in a little while. But as long as you are using it according to their terms, that's fine. If you purchase elements created by somebody else from a platform, say Etsy or Creative Market, creative fabric. If you use them. If you purchase the commercial licensed one and you use them in your designs in a way that they specify. That's totally okay as well. And you also need to sometimes just pay attention to how you can use specific elements. E.g. if you use Canva pro elements, if you sell it as a PDF, just a picture of one element. You cannot export that as a PDF or PNG to sell or not work. You cannot do that because it needs to be as part of a layout. You need to have multiple elements, multiple approved elements on the screen. Sorry that the layout, the artwork is yours. Alright, so there's a bit of a gray area. If you do use Canva, I'll talk a little bit more about that, but you can also look at their terms and conditions. Okay? Now, I will talk more about Canva, mainly because I know that most of the students taking this class are taking this course and this may apply to you as well. Most people will be using Canva. This is because it's one of the most popular, the most versatile and affordable design tools for digital product creators. So even if you are not a skilled or proficient graphic designer, you can still use Canada to produce things. This is why I'm talking about Canada specifically, because I want to cover some of their terms because not a lot of people are aware of these terms and conditions. You have got some screenshots that are taken from Canvas Terms of Use page. I just wanted to first talk about can we legally sell the designs on Canva to make profit? Often? The answer is yes, it is legal for you to do so as long as you follow the details of the agreement. So one thing I want to point out here is it is never okay to sell Canvas content on a standalone basis. So I remember when I said, if you wanted to take one element and sell it as a piece of wall up, you can't do that because that is on a standalone basis. If you were to delve into Canva templates, e.g. if you wanted to create some social media templates. You cannot take Canvas, existing social media templates, put them on a design and then on seldom, it has to be modified and edited so that it is your own unique work. Now, here's a bit of an overview. Again, this is a screenshot from Canvas terms of use and to all of this is correct at time of recording. You may need to just check it just in case the terms of use are updated. So here's a few things I want to point out. You can sell your design or merchandise like TV, t-shirts, stickers, and books. Now, it doesn't say it here, but it's been a long time. Looking through Canvas, tens of years. This is all things that are printed that you sell. Not for print on-demand. Unfortunately, they do not like using Pro elements for print on demand. However, digital products here, so e-books, magazines, newsletters. So digital products, many of them tick they are a yes. However, there are some specifications to that. If you want to design and sell templates, you can use free end pro elements, but only if you sell it as a candidate template link. You cannot sell templates in an alternative file format with pro elements. If you are selling pro elements, then must be shared as Canvas template links. This is so that whoever you sell it too, must come back to Canva to use it when they export the file. The original creator of those elements is then paid their commission. So it ensures that the creators of these products are getting paid for the hard work. Okay? If you design and sell templates, you want to share anything but to Canvas template, you might only use the free elements. If you are creating designs for your clients. If you are creating them custom for one particular client, you can also do that. Okay? Again, you cannot resell Canva templates, which is pre-designed layouts that are available in Canvas. You cannot resell those. And you cannot resell any of the stock elements as is. Because basically, if you imagine if you wanted to sell stock photos on a membership site or as a subscription or as a package. You could go into Kmart and there are hundreds and thousands of photos that you can profit from where you did not have the work. Now we need to credit the artist. And just as you are creating something unique that you should be paid for the artist. So this is a lot of respect here as well. And again, I'll just reiterate one of the points. If you are selling templates that you've created in Canva, unless you are using your own elements that you've created and uploaded, then you cannot use. You cannot sell templates with pro elements. Alright? Now, I urge you to just check out their roles because I have not covered everything. It's a huge it's a huge thing to go through. However, I do encourage you to have a look, particularly if you are watching a long time from when this was recorded just in case things change. So just have a look at the Canvas content licenses and using Canvas for commercial purposes page because that has got all the information that you need. Now, there are times when I've had to specify something because it's not clear. If you get in touch with Canva, they are actually very helpful in clarifying the roles for you so that you're doing the right thing. I'm going to pop the link to the content licenses and using Canva for commercial purposes and link underneath this video. If you need to check that out, go ahead. Now. That was all about Canva. If you are using other software to create digital products, then just check that individual products commercial use, license and usage terms. Because let's say e.g. if you are using a Kindle create, they might have more commercial uses. Commercial use licenses are going to be very different if you are using cradle, e.g. here's another one. The commercial licensing law. There will be lot of similarities. There will be differences that you need to know about. So just whatever software you are creating on, whatever elements you are using, just, just paste to double-check. Now, while we're on this topic, if you, if you are creating those assets to sell for other people to use. So if you're the creator of these elements, those previous laws that those regulations as Terms of Use that I just talked about may come as comfort to you knowing that if you were to sell elements to Canvas or to any of the stock sites, then you are covered for those things. There are regulations to protect you to make sure that your work is getting paid for. Now, depending on where you are selling your elements. So if you are creating fonts, if you are creating SVG files, any of those sorts of designs. Fido is video and everything like that. The usage rights and the licensing terms maybe already covered by the marketplace you're selling them on. For instance, Creative Market provide the terms for you. I believe if he was selling on your own website, you will need to provide the terms of use and all the disclaimers for yourself. Now, just know that at the time of recording, I was speaking with ML who is from ready to Boston Legal. She was in the process of creating the disclaimer and the terms of use for you as the creator of those elements may have been a bit of a nudge to get her to do that because I know a lot of my audience are going to be doing that. So that covers bit of the legal stuff. Now, very quickly, we're nearly at the end of this. The last thing I want to urge you to do is to backup your assets. Now, any digital product that you create, no matter what it is, is an asset that ends your money so it needs protecting a K. I may be speaking from personal experience of losing some assets and having to recreate them. But I just want to urge you to back up your files and protect them from loss. The next, well, we're basically at the end of the module to now, which is amazing. Not quite halfway yet, but we're getting there. We've done a lot of great work so far. This in module two, you are drafting in creating your digital products. So I hope that's going well for you. And I look forward to seeing what you create. But looking ahead, the next module is all about setting up the tech. So if you are a bit daunted by tech, don't worry, I'm going to hold your hand throughout the whole process. 10. Decide where to sell: Welcome back. We're in lesson nine. So today is all about deciding when you're going to sell your digital products. So what I'm going to help you with in this lesson, I'm going to dedicate the time to helping you figure out where you're going to sell your digital products. Because by now you'll have one to sell. You're going to need a place to sell it. And there are many, many platforms you can use to sell your digital products. And today I'm going to help you identify which is the right one for you. Now. Just as an overview, a good platform for selling and hosting your digital products is going to do multiple things. It's going to store the files for you. It's going to provide the right information for your customers to make a decision on whether they want to purchase it or not. It's going to give them all the info they need. It's also going to take care of the exchange of money so the customer can put their details in and pay you automatically so that you don't have to do anything. And the platform will also take care of delivering the actual files to your customer, all automated so that you don't even have to be present in order for this to happen. I know at this point, if you've tried to do a little bit of research on to where to sell your platforms. You may be a little bit overwhelmed at this stage. Now, yes, there are a lot of platforms. A lot of platforms, and some make sense for some products over others. But the thing is, you don't need to feel daunted by this. I don't want you to feel like you've hit a roadblock because of the tech decisions. It's like decision fatigue in terms of tech can be really difficult. So I want to make this as simple as possible for you. So I'm going to break it down into your first decision and then your second decision. Your first decision is whether you are going to self-harm or if you are going to host on a marketplace. Let me descend the difference. If you are self-hosting, it means that you own the website. It means that you own everything. You own a website, you own the listings, you own the product and you get most of the profits. Examples of these you've probably heard some of these examples include Wix, WordPress, Shopify, Squarespace. There's some examples of self-hosted platform on which you can sell your product when you purchase this course, you probably purchased it through my website, which is simpler, is another example of self-hosted products. On the other hand, a marketplace Is essentially a shop that you set up, a smoke shop that is hosted on a larger marketplace. That marketplaces where people come to buy products like that. Okay? Examples of these are Etsy. You've probably heard of NC, Creative Market, Amazon, eBay, things like that. They are all big marketplaces where multiple shop owners prisoned for people to buy from. Okay, so that's your first decision, is whether you want to self host or if you want to choose a marketplace and hey, I'm not going to stop you doing both. If that's what you want. If that's what you'd like. But I do both. I sell on both self-hosted and marketplace. So if that's what you'd like to do now in making this decision, as I said, I want to make this easier for you. Let's look at the pros and cons to hosting on your own website. So remember using Wix WordPress, simpler. But FEHA is the pros to hosting on your website, isn't. There is less competition. There are other shops, less other products that people can be looking at. If they're on your website, they're only looking at your website. Typically, if you are self-hosting, you can often charge a higher price. Because marketplaces can often be determined by the most cost-effective solution. They are very price focused on there. So if you're marketing to people at attracting people, they are obviously connected to you as a business, as a person. And you can often charge more for that product. You also have much greater control over the visuals. As I said, is your own website. You are in control of how it looks so you can have more branded design visuals. So your whole website, your sales page, your imagery, everything. Looks the way you want it to look. You have a greater range of marketing options. You can use greater marketing strategies if US so bursting. Because sometimes marketplaces are limited in how you can promote and retarget and market to your customers. The other thing is you control the platform, which means you control when it starts and stops. If you're selling on marketplaces, you do not have any control over whether they bend your shop, whether they ban your items or whether their platform shuts down altogether. It's highly unlikely, but always something we want to think about. So you control the platform, it is your choice when you start and finish. So they are all the good sides to host it on your website. There are pros and cons to everything. So let's talk about the cones. Typically, if you are hosting on your own website, the initial outlay is greater typically, but I have a solution for that, so I'll talk about that later. The other downside, it can be seen as a downside. You are responsible for driving all of the traffic to your website for people to purchase. Not a bad thing if you're already doing that and you have a great audience of people who were coming. Now, I probably should have said, you are responsible for driving 98% of the traffic. Most of the traffic. Because if you can, if you can structure your website and your sales pages properly, then SEO can help to drive more sales to your shop. Or if you're using Pinterest for instance, that search engine. However, SEO driving, driving traffic to your website organically can take longer than if you are using a marketplace. Typically, your customers may not always be ready to buy right now. So typically when you're marketing to them, there is a longer nurture face. So your marketing needs to nurture your relationship with your customer for longer than if they were to go to a marketplace. And usually if you are hosting on your own website and you may need greater tech skill. There was a pros and cons to hosting on your own website. Now I want to talk about hosting on a marketplace, a marketplace, and there are many, many of them. But examples include Etsy, Creative Market, Shutterstock, I stopped photo, Amazon, Kindle, red bubble, society six. Okay, go on. But whatever marketplace you choose here, I'm a general pros and cons to those. On the upside, the marketplace does a lot of the marketing for you. They bring the traffic. So typically on a marketplace, you will have hundreds, thousands, millions of people who are looking for products like yours. If they are looking on that platform, it means they are ready to buy. So you've got a greater chance of the people who see your listings actually buying them. Once you set up on a marketplace, like once you've done all the work, the top of their titles tags, you've got the right designs. Typically, once you get going, it is the most passive that you could make products on a marketplace. As an example, I still sell products. I still sell photos. I'm on Shutterstock that I uploaded 15 years ago, but not so many, but I still sell some. Another example. I uploaded a design onto red bubble three or four years ago. I saw one this morning. So once you set up, minimal effort can be very passive. There is often a low initial outlay, if any at all. Like to list on Etsy cost you $0.20. So the outline is quite small. Typically, there is less technology required and the process is very simple. Now hosting on a marketplace, the downsides to that is that while they bring a lot of traffic, typically there is greater competition, a lot of competition. So you need to really stand out if your products are going to do well. Typically you have limited control over the visual aspect of your shots. So e.g. if you are selling on Etsy for instance, you can have a profile picture and a banner. However, if you're selling on Creative Market, you may not even get that. If you are selling on Shutterstock, you may only have a photo. Limited control over your aesthetics. That may or may not mean anything to you. The other downside to a marketplace, you're on borrowed ground. Again, you don't own anything here. I know people who have had their Etsy shops just shut down for no apparent reason. They may be just used the wrong keyword listing, shut down the shop. Some people have just set up an Etsy shop, link it to another integration. Shop, gets shut down. You have no control over how long your shop is there. Having said that, you can reduce likelihoods of your shops getting shut down by following the policies, following their guidelines and making sure you're not using the wrong keywords and that sort of thing. On marketplaces, you have limited access to retarget people. So for instance, if you have people buying on your own website, they could opt into a mailing list, e.g. they could follow you on social media. However, on marketplace, you may not be able to do that. Typically on a marketplace because there's so much competition. Often you want n as much for your products unless you have a really good shot reputation. Mainly because they're not just looking at your products, they're not just connecting with you as a person. They are looking at your product on a virtual shelf full of 100 others. So you need to stand out, including your pricing. Alright, so there's pros and cons to both. And really just look at those pros and cons and just think about which ones matter to you. Which ones. Some things may affect you, some may not. But just make the decision based on what suits you and your business. While I, as I said, some products lend themselves to certain platforms more than others. There are honestly is no right or wrong decision with which way you go. So there's no pressure. Just do what suits you and your business. So I'm going to share a couple of popular ones just to kick start your research. If you would like to sell on a marketplace if you like the pros and cons for that. If you like the pros to that, then he's a couple of popular ones and what they sell. So Etsy is renowned for handmade products, but that does include digital products. They do quite well with templates, tools, graphics, fonts, photos, that sort of thing. Creative Market is very similar. You can sell a lot of digital assets on there, e.g. graphic design elements. However, Creative Market is a little bit higher quality than Etsy, so it's like a misstep up. More professionals will search on their Amazon is a huge, It's actually one of the world's biggest online department stores. However, they don't really lend themselves to many digital products other than e-books or self-published printed books. Self-published printed books, or where you upload the book. However, you don't have to hold the inventory because when somebody orders a book, orders the print copy, Amazon takes care of the printing and sends it. So it's still a digital product for you, but the customer is still gets the printed copies. So Amazon kindle specifically if you are looking for, if you're looking to sell lots of April on a marketplace. If you're looking more at courses, masterclasses, SkillShare, Udemy are great options. Now, both of them are on-demand classes, but they have slightly different pricing models. Okay, so Udemy, you will upload your course and people will purchase it from you. Typically on Udemy, the courses are very low price point. We're talking anywhere $15-60. Typically for a course, Skillshare, on the other hand, they rot. Instead of the person buying the course from you. They will watch the course like they subscribe to Skillshare on a monthly basis and you get paid per minute that somebody watches. It's typically about I get hide around $0.04 per minute for every minute that is watched on one of my courses. One that doesn't sound like much. The benefit is you have a whole host of people on the platform that can watch at all times. And I add money from Skillshare every single month without me having to market at all. So that's where, I mean, you might not get a lot of money for it. However, it is incredibly passive. I didn't have to do anything for that money other than creating the course. Alright? Another marketplace at Shutterstock is if you are a photographer, if you create music or take video footage, I want to sell it on a marketplace. Shutterstock is a great example of that. If you create artwork for that you intend for print-on-demand. Red bubble and society six are great options for that. Because what happens is you upload the artwork and people who are shopping will see your artwork on different things like it could be a month, a t-shirt, notebook, Mass Mat, phone case. All these different products where the company, you provide the design, the company prints it and sends it to them. Okay. Now, okay, so that was if you want to sell in the marketplace, there's a few places to start in your search for where you want to sell your products. Now I want to shift to two. If you want to self host your digital products. If you made that decision, perhaps he made that decision because you already have a website and you may as well say what that's capable of. So your first step if you make that decision, is to check your current website and see what capability it already has. Websites like if you're using WordPress, for instance, you will host your website. And to sell digital products, it would just take purchasing or finding a plugin that attaches itself to WordPress that you sit up and sell digital products. Another example that looks like that is weeks as well. Weeks is very much the same. Simpler, which is the website that I use. They are built for digital products. Okay, So I can sell products, courses, memberships, all that sort of thing, as well as my existing websites. So it pays to have a look at what capabilities your existing website has. Because you probably want to keep your business nice and lean. You don't want additional expenses. If you can help it. See what capabilities your website has. Now, if you're not keen on it, you don't like how it works. And I have friends who use multiple systems for their needs are if you don't have a website yet, here I'm going to give you some options. So your website does not have the features you need or you don't like the website you've been thinking about moving anyway, or you did not have a website yet, here's some options for you. First think about what your future needs are going to be. Maybe you're just interested in selling maybe a couple of e-books or a couple of templates or couple of swipe files. If you're just planning on having just a couple, will, then be clear on that. Maybe you want to have a small range. You don't want to go all in with digital products. You just want a small range, like maybe e-books course that the ebook links into the course. Something like that. Think about what other elements you need in it. Dna, blog capabilities. Do you need website capabilities? Ga need does it need to have memberships? Does it need to have landing pages and email marketing? So just thinking about what you need from your backside and then make a decision. Perhaps you want the full shebang. You're looking to sell e-books and templates and photos and courses memberships and have a podcast on email marketing. So if you want everything like me because I need everything, I want everything. Just be clear on what it is that you want. Now. I want to make it really easy for you to make this decision. Because I know her what it's like when you're sitting there shopping through all the reviews and you don't know which one to trust and you find a website that has the ten best platforms. And then if I add another website that has a completely different, I know what that's like. So I'm going to narrow down to two for you. I've chosen these two for two reasons. One, I have used them both and I loved them both. Number two, I know what you need and know what you're looking for and I know what you need in terms of selling digital products. So I've chosen these two platforms because they will do what you need them to do. There's a few small differences between them, but I believe that will do what you need them to do. Now, pay hip is a low cost, easy to use platform designed specifically for selling digital products on your own website. It is designed for is the whole reason they made it. So it's got what you need. But the beauty of pay it is that while they keep it easy and low cost, very powerful, he's very powerful. I'm so impressed with pay here, particularly in the last couple of years. They've added features which are amazing. And I think that if I was starting now, I had to choose between these two. I use simpler now, I reckon I'm almost thinking of that switching to pay him because I'm so impressed by its capabilities. If you were looking for a low-cost start-up, something that's easy, but he's also very powerful and does what you need it to do. Pay him is an amazing option. It will allow you to host your main website, sell digital products. It does include courses and memberships as well. It has below capabilities, it has upselling capabilities. And recently one of their additions is selling coaching and strategy sessions in there as well where you can manage that in a portable, but I love that for simpler. It doesn't do that. You can sell coaching as a whole, strategy sessions as a product, but pay hip just goes up a little bit further. The one thing I love, and this is what I love most about pay here is that you have pricing options that start at zero and it goes up to 100 US. They earn their money. When you lend money. They are more interested in earning money. Then just having ongoing subscriptions they have. So basically the way it works is every time you sell something, they will take five per cent of that sale price. So if you are just starting out, you don't want to lay a lot of costs, then this is basically you only pay if you sell. That's what I love about it because it makes it so accessible for people to start selling. You can also use this with your existing website. So if you have a website on WordPress, you want to pay him shock, then basically you can embed your checkout process onto your other websites so you can use pay hit by itself or you can use it in conjunction with your other website. Now, if you are a beginner, budget conscious, written like me, just like the features that it has paid a great option. Now, simply zero, on the other hand, is has advanced features. It is also created a platform that was designed probably more for memberships and courses. So if that's your focus, then Sinclair Lewis and amazing option, that being said pay hip does do it. But there are more advanced control and more features with simpler. If you are looking at doing all of this, the only downside to Sinclair that disappoints me is there a digital product listing is inferior to pay hips, I love their listing sites. But the upside to Sinclair is that email marketing is included in simpler so you don't have to use Mela, maltreated or whatever you use. I have created a comparison chart to show you the pricing and the features of both pay him in simpler. Beneath this video, you'll see a link to the comparison chart. Take some time to check out the options and even explore. I popped the links to both of these as well in beneath this video so that you can take some time to just check them out, see which one's right for you. You can even do trials to see, to experiment with the platforms to see which he liked more. The other thing is, well, on the bottom, I have got sample sites of both of these setup. So if you want to go and have a look at my site, the links are also in. If you want to scroll down this page, you would see my pay him. He would see my son, Clarissa, is to give you a feel of the products, of the look of it as well. So your task for this lesson is to decide whether to sell the products, okay? Make a decision whether you are going to host, where you're going to host and sell your products. Will huge self host only choose the marketplace. Now, you don't need to set it up yet. Less than 12 is where we're going to set it up and I can help you with that. However, if you're keen to set it up now and go ahead. Okay. Next we're going to look at pricing your products. So all you need to do right now is making a decision as to wane, are going to host and sell your products. 11. Pricing your product: Welcome back to lesson ten of the digital product creators roadmap. Today we're focusing on pricing. So we're gonna, I'm gonna teach you how to price your product you need for now is your product pricing worksheet is included in the resources. This video. I'm going to walk you through how you can price your products confidently. You may already have some prices in mind for those, but I just kinda wanna give you a little bit more confidence and certainty around choosing your process. Again, making things easy for you. So we're going to do it in three steps. First step is reviewing the market price range. So the range of prices, but other people are selling similar products to, we're going to consider the variables of your product. And there's quite a few of them. Talk more about that in a second. Then afterwards you go to settle on a price that feels right to you. The first step, you're going to review the market price range because you just want to see what others are selling them for. There's gonna be, there's going to be arranged low to high. So you are going to check out other people's stuff, what they're selling and for what the products and inclusions. He's he's a thing when when you find out what other people are selling them on, depending on which platform you are looking at him, the price is going to vary. As I said in the previous lesson, if you're selling on a marketplace, typically the price is going to be lower than if you sell it on your own platform. If you're, if you're looking on Etsy, e.g. it, seeing what other people are selling them for, but you're selling them on your own website. There's going to be a little bit of prosperity. Checkout multiple platforms if you want to do a bit of research on that. So that you can get an idea for what other people are selling them for. Then I want you to establish the price range that you want your productivity within. Considering the variables, which is step two, you may figure out that there is a price range that most people are selling them for. The variables that you want to think about with your products. The platform that you're selling on, the fees that you are paying, you may be paying more phase on one platform than another. But you also want affecting your face into your price. So you don't want to sell something for $1.80, e.g. now, you also want to factor in the inclusions that you offer if you're selling templates, e.g. if one person is selling ten, $10, then you don't want to sell $25. If somebody is selling 100 for $15, you don't want to sell 30 for $15 because there might be some variables. You may find that you'll have less sales if your pricing is not competitive. Again, it depends on the platform selling, your target audience and the values. So that's the other thing you want to think about is the value for the customer. But also as well, your target audience is going to matter. So depending on who you're selling to, depends on whether they have premium price or a budget option, that sort of thing. So there's a lot of variables to think about. Then once you've gathered enough information from step 1.2, you can make that more forms, confident, certain decision on how to price your product. And I don't want you to overthink this process. You can always make adjustments later. We can have sales. You can edit this, no reason that your price has to stay the same, okay, so if you find if overpriced something, you can always drop it later. Defining underpriced something, you can always increase it later. So don't overthink this step. Now what you'd approach the product, you've got your product, hopefully you've created it by now. Now you can think about how you are going to, what price point you are going to set it at. So I want to do this process together. I've got a spreadsheet that you can use or a worksheet that you can use. So let's price our products together. Open your product pricing worksheet. I'm going to bring mine over here. So the step one, step one was figuring out market price. I've done a lot of this work for you to make it easy for you to look at. Number one, at the tab number one, the product pricing guide has got a list of a lot of common digital products and the minimum price, maximum price, and a typical average. Now I've done a lot of this research for you because I just, I find that when somebody else does it, a little bit more certain about it, but there's a lot of work in, in doing some research. And you might find so many variables and price ranges and platforms that you may feel overwhelmed. So he's a starting point for you, e.g. if we're looking at e-books, typically I find they can be lowered price point of around $3 or you could be upwards of around $30. And a typical average that I would see with E-books will be around 15, $16. Now, sometimes there are more specialists, non-fiction e-books like medicinal e-books, that can be closer to $100. However, typically I find them around the $16 mark with a range of three to 30 PDF workbooks, exactly the same. Now looking at templates, designed templates, which could be things like Canva templates. It could be Photoshop templates, all manner of different design templates. Typically we're looking at a range from they can start as low as $2 for the templates. On the high end of saying that there are about $180. Now this price greatly varies depending on what the templates actually are, the type of licensing, whether it's personal, Commercial, that sort of thing, and the quantity of templates that you are getting there. This is the range that I found in my research, but typically majority of them tend to price and $12-30, again, depending on the quantity, licensing. So think about your product and have a look here. Find the one that matches most. Maybe you're creating website themes. So typically the average sits within the 90 to $150 range. So you can look at this column, column D, and that will be your market price average range. Okay, so that was step one. Step two is now figuring out the variables. So thinking about things like way he was selling it, what fees are included and all that sort of thing. Have a look at the pricing calculator, which is the spreadsheet number two. There's two calculations that I have pride based on two theories. The first one is looking profit. First. I'm sorry, the product is here. So let's say we're creating an e-book, creating an evil. And you would like to have $15 profit off that e-book. You can include your phase here, the phase that causes that cost you to sell these products. So as an example, let's say that you are selling it on pay hip. You have the lowest tier for the lowest plan for pay him. They will charge five per cent, five per cent fees every time you sell something. But there's no flat fee. So that means that your product list price will be 15, 75. If you charge that, then you will get your desired product or your desired profit of $15. Now you can round that up to 16, $17, $19, whatever you choose, but at least you know, you're getting a desired profit of that. Let's say we are selling Canvas social media templates on Etsy. I would like to gain. So I've gone to my product pricing guide and then they can get templates on selling a bundle of 30. And I want to sell them for $17. Alright, so my desired profit is $17. I know that it sees face. They will probably charge me about 4% and it will be a 20 cent listing fee. So this column here is if you have a flat fee on top of if you have a flat fee on top of your percentage fees as well. So Etsy does this model. So let's see. We'll say charge you 20% per listing to list the product. Then when you sell the products, they will charge an additional 4%. Or I think it's, I think it's actually more than that. Anyway, I have a fancy calculator separate with all the fees. But basically that works out that you need to list your product at least $17.08 in order for you to recoup $17 in profit. Alright? So that is one way you can figure out what to price your products. And depending on the platform and the fees, bear in mind that if you are selling on a platform like pay hip or like simpler, they will be using a payment process up probably strike or PayPal will charge their own fees. Okay. So just bearing in mind though is when you are processing, perhaps instead you, instead of five per cent, you might want to charge say seven per cent because it will be paid fees then strike phase. So as long as you're selling for ran 16, $17, you know that you'll be recouping your profit on that. Now, I want to show you a different calculator. And this is my own theory. This is not. I haven't heard of this theory anywhere else. But I love the way that this theory helps you price your products. This is based on a cost of production to ensure that you recoup the cost of what it takes for you to end money. The reason I like these cost of production is because typically when business owners are trying to create their own digital products, they can't justify. Say if we're selling a 10-dollar product, they can't, they struggled to justify spending 3 h a one product that he's only going to end in $10. See, the thing is we can infinitely salaries. But theory, my cost of production calculate a theory, aims to give you your hourly rate back after ten sales. Okay, so let's say I've got social media templates that I'm creating in Canva. Let's say I'm creating the safety of them. Let's say it takes me 2 h hours to create two. If I was a social media manager, my hourly rate, if I was charging clients, my hourly rate would be roughly it could be anywhere $50-75 per hour, maybe more, maybe less. It depends. Let's just say my hourly rate is $60 per hour. To create these templates, it would cost $120 of my time to create these templates. So if I was working with one client, $120 to create the social media templates. However, to recoup that cost back in digital products, we want to, we want to aim to recoup this money back after ten sales. So if you were to charge $12 for those templates, ten of them, you would recruit back $120, okay? So that right there is your selling price. Then you can go back here, say social media templates and wanted at least $12 based on my face. So I need to sell them for their team. So I hope this method here helps you justify your time in creation a little bit better. Let's just use this calculator. Let's say I'm creating a digital product course, okay? So this digital product cost, it's taken me a lot of hours to create a course like this. Let's just set out. I'd love to track it just out of interest, but let's just say it takes me $40 to create this course. If my hourly rate, let's just put it at $75 an hour. Just have to change that back to $75 per hour. The cost of creating this course was around $300. Which means in order for me to recoup that price back in ten sales, I would have to charge $300 for it. I'll probably based on these based on these pricing calculator. I've probably underpriced this course a little bit. It's fun. It gives me an idea that if I sell ten of these courses, I'm going to recoup my time back. Any additional styles after that, it's purely profit, okay? This is for scalable income, but at least it's justified your time, hasn't it? So, enjoy pricing, exploring this calculator, figuring out any processing. So go ahead and do that. Maybe you've done it with me. But the next lesson we're going to focus on running your sales copy because your sales copy is what's going to sell your products. Okay, so I'll see you for that lesson shortly. 12. Draft your sales copy: Welcome to lesson 11 of the digital product creators roadmap. This lesson is dedicated to helping you write your sales copy because he's sales copy is what's going to sell your products. Things you'll need for this particular lesson is your product sales company template, which you can download below this video. And I haven't mentioned this for a little while, but don't forget to get yourself comfy. Grab yourself a cup bearer and snack or sneaky turkey or something so that you can immerse yourself in this lesson today, I'm going to teach you the very important elements of your digital products sales page or your listing. So your sales page, if you're self-hosting, your listing, if you're hosting on a marketplace. And also tonight, you're going to write sales copy, the old digital product. Now this is so important for a couple of main reasons. Firstly, your sales copy in the text within is going to tell the search engines whom to show your productive. It is going to tell your customer everything that they need to know in order to make the decision whether to buy your product or not. So important. Alright, so here's what Google needs to know. He's what the search engines need to know. Search engines, we know Google is a search engine, but any marketplace that you are selling on with that xy, Shutterstock, Creative Market, red bubble. Any marketplace has its own search engine and you need to please vote. Yes. Otherwise, the products that are going to get found on them. The way we need to help ourselves with the search engine, the way we need to sell our products is basically telling the search engine, whoever it is, Google, Etsy, Shutterstock, etc. We need to tell them what your product is, who it's for so that they can determine who they're going to show the listing two. So let's pretend I'm a customer. I've gone onto Shutterstock because I'm looking for photographs of a woman who's typing on your keyboard. When I go and type that keywords that I use are going to tell Shutterstock that. That's what I'm looking for. I'm looking for a photograph. I'm looking for photograph of a woman in an office. And based on my previous behavior, is going to dictate who they think this is cool. Okay, so if the photo that I'm looking for uses the right keywords, then Shutterstock now, to show this in this product, to me, that's how it works. So you need to teach the search engine for so that they know who to show it to you. Because if they can show it to the right people, people that are going to buy, then you may decide, on the other hand, your listing. So going back, you're listing your title, your description, and your tags, and your images. I'm going to help teach the search engine what it is, who it's for, and who should show it to you. That's what the search engine needs to know. The customer, on the other hand, uses your product listing because they need information. They need to know what your product is, what that product is going to do for them, what's in it for them. They need to know what's included because they're comparing listings. They need to know that they've got the right specification. So is it in the right file format? Is it for the right audience? Is it doesn't include instructions. They need to know that in order to make a competent decision and buy your stuff. So that's what your sales copy does. It's very, very important because it can make them make or break the sale of your products. So today we're going to write the sales copy. And your task is to write yourselves copy for the products that you've made for this course. Now, this two templates you can use Festival, I'd highly recommend this is use the Microsoft Word template provided. So just have a look at the link below this video. He's that template to write out your product description so that when we go to create your listing, all set up your sales page. The next lesson. In the next lesson, how to check. You've got all the information there. You can just copy and paste right into your listing so that you don't have to be writing your sales copy then in there. Alright? Now, if you are quite savvy with that, or if you're doing this for multiple products at a time, you can also use the product pricing worksheet, which I'll just show you right here. So the product pricing worksheet, you'll probably recognize this from the previous lesson on TBS three. It's got a spreadsheet that will have your product title, your price, your description, and your tags. So you can store all of your listings in here for safekeeping. Let me walk you through the different elements that your sales page or listing is going to need. First of all, you need to know your keywords first, because you'll incorporate those keywords into the rest of your listing. So think about if somebody is searching for a product like yours, what words or phrases, sentences would they use in order to buy it? So it could be something like social media template for beauty businesses editable in Canva. That's very specific, but typically what people will do would be social media templates that search, that find a whole heap of irrelevant stuff. They'll do a second search, which is more specific, which might be their first search for social media templates. They might like to narrow it down into feminine style for Canva. So there might be able to go, they might, they might search feminine social media templates, Canva, right? So that search term you need to know, you need to get into your customer's head, thinking about what they would search for if they were looking for your product. I think that dies. And if you want to, if you want to really delve into Keywords, have a look at the additional resources where I do a walk you through how to do keyword research using earring. Now, the next step, well, the first step is going to be your product over it. Well, the first step is going to be your title, which will include the most important keywords that you find from your, from your research. Once you've done your title, you want a product overview, which is a sentence or a paragraph that outlines what your product is. Once you've done your keyword research, try and incorporate the most important keywords into this sentence naturally, because that will benefit both the search engine and it will benefit the customer as well. Because in your description, search engines will see your descriptions. Sometimes the customers may not. So perfect example is if somebody is buying something on Etsy, they might see the product images. And they might just use that to determine they're going to buy it or not. However, the description was for Etsy SEO has benefit. So it's very important that you include your keywords in your product overview video description. You also want to include your transformation. Now, I've bullet-pointed each one of these into your Word template that can prompt you. The transformation is probably the single most important thing for a self-hosted sales page because the customer wants to know what's in it for them. So start with what the products can help you do and how it's going to help them. In the beginning of this course. I got you to think about your customers goals, challenges, and desires. He did a lot of really hard work there. And I want you to now reuse that in your sales copy because if you know they're the goals, challenges, and desires your customer is going to really connect with your listing. If you can reiterate those. The work he did there. That is the problem that you're helping with by way in this digital products. So you want to let them know that's what it does to make this easy if somehow you may be feeling a bit overwhelmed with this now, so I've got a little transformation template that you can use. Include the goal, Big Data challenge down the product, what it helps with, and they desire input their goal, but they have this challenge. These products is going to help them by doing this so that they achieve their desire. Okay, so use this as a fill in the blank style template. Here's an example of this, this template with this course because you've gone through these, this may, this may resonate with you. You want to create digital products and your business. That's the goal. But you're stuck with how to start. That's your challenge. My digital product creators roadmap course, which is the product, will teach you the process. That's what it's helping me. Sorry, that you can enjoy scalable income and more flexibility in your business. That's your desire. See how we've connected all of that together. Use that as a template. If you can say that he can iterate to them, That's what this product does for them. Can it be straight ahead of your other people who were selling it? Now we want to identify the key features of your product because people want to know if some of those things, but they don't just want to know what the features are. We want to, we want to teach them what matters. Alright, so uses fill in the blank again. Identify the key, the key feature, teacher. Identify the key features. Include the benefit as well. How does that feature benefit then? How does that make life easier for them? And link it with us so that some similar Tim. So this course has short simple lessons so that you can get creating faster. That, that could be a sales point. Include your key features. They're typically a short sentence, just a short sentence there could be. Template is available in both Word and Google Docs so that you can create to your preference. Okay, here's just an example. This is a Canvas template so that editing is easier or more convenient. Okay, sorry, I just listed key features. Make sure they're clear on what they're actually going to receive after they buy. What isn't, isn't included. So e.g. what file format so they're getting how many are they getting? What platforms can they use it on, e.g. depending on your product, this answer is going to be different, but also include what isn't included. Typically, some things it'll be this is a digital product. No physical products will be shipped. So things like that. If you need to include instructions for how to use your product, then include that in here. You can either have a short tutorial in your in your description or you may need a tutorial for telling him how to access the files. E.g. if you are selling Canada templates and you wanted to sell them, you would need to instruct them, say click on this link and that will the Canvas templates to your Canvas account. You will need a camera account for this template. You will need a Photoshop account for this, things like that. So it depends on your products but include any instructions, anything they need to know in order to access your product. And disclaimers as well. Include mentioned that no physical products will be shipped unless there's a physical product like if you are self-publishing books on Amazon Kindle. You want me to mention that for most digital products, you'll need to specify that no physical products will be shipped. If you have any disclaimers or Terms of Use or commercial licensing, you need to include that there as well. Sorry. Go ahead and do that for your first product. That's your task for this lesson. Here's what you've got to look forward to next week and you set up your website or your listing depending on where you are. So you might be setting up an Etsy shop on Etsy listing. You might be setting up a pay hip website and listings. I'll be there to help you. But enjoy writing your product descriptions if you can do that now it's going to make the next step much easier. Alright, I'll see you in the next lesson. 13. Create high quality product images: Hello, Welcome back. We're in lesson 12 of the digital product creators roadmap. And in this lesson we are focusing on creating high-quality product images for your digital products. And what I want to focus on is why high-quality images are so important. As well as what goes into making a great product image. I want to give you a couple of stats. And I found these quite fascinating. Field agent did a survey back in 2018 of over 2000 people and they found that 83% of those people felt that product photos were highly influential in helping them make a decision on whether to purchase that product or not. So that's 83, 83% of people may not have purchased something if they didn't see a photo. Now, Justin did a study as well. And they found that 90% of the consumers that they surveyed felt that visual content was the deciding factor when making a purchase exceeded a study that found a similar thing, that 90% of people felt that the quality, the quality of the product images was very important in helping them make the decision. So not necessarily the quality of the product in the photo. Quality of the photo itself. Sales of phi said that 60 per cent of the people that they surveyed said that they needed to say three or four images of the product in order to make the decision. 13% said they needed five or more images. So three to five or more different images they needed to see in order to make their decision. Now, the other 20 something percent said that they only needed less than three images. I'm going to ask the question, how important images in relation to promoting and selling your digital product? Very well. Those studies determined that reviews, recommendations, ratings, FAQs, and videos, they are important, but they are not as important to the consumers in making their decision as images and descriptions are for your product, the product that you are creating for this course, and any future products that you create. I encourage you to create at least five, at least 5 " that will showcase your product in their best light. The images going to show your customers what they're going to get. First and foremost, this is, this is what you are getting. It shows them how this product can be used. And it can kind of put, put the product into context showing what it would be like to have this product. Now, the trouble is if you have a physical product, you can take photos of it. But since we're creating digital products, there's not always a tangible or physical thing that we hold in our hands. So how do we create high-quality images to showcase them? If it's not a physical product. We can create visuals and mock-ups of your product as though they're in contexts, as though they are being used. Now a mock-up. If you haven't heard of that term before, if you're not sure what it is, a mock-up is simply a photograph that's been edited in a way so that you can drop your own design into it and it makes it look real. So this photograph here is a mock-up where the photograph was taken. Just the computer screen. They created a frame inside the computer screen where I can just drop my daily time tracker into it and it makes it look like it's on the screen. That's a mock-up. So here's a couple of examples of different types of mockups that you can get. These ones are mainly for like e-books and PDF downloads and that sort of thing. Workbooks. You can get them in physical magazines, you can get sheets of paper where you can get them on iPads, phones, desktops. And here I've got a Kindle or an e-reader. If you are creating courses and masterclasses, you can show, You can find mockups that show people watching or consuming the course and masterclass. If you've got printable or single pages like this, you can get mockups that show them in notebooks like this one. Or you can show pieces of paper just on a desk. Templates and tools you can show them being used. E.g. this image looks like this woman is sitting on the computer editing this text invoice template for this lady is editing a spreadsheet on her tablet. These are all mockups. These are not photos that I've taken of my products. These are mock-ups that I've used where I've placed my screenshots or images of my products in the images. You can also do mock-ups for, create mock-ups for things like if you've created graphics, if you've created artwork, paintings, anything like that. These are mockups. These are not photographs of my patterns that I've taken. These are mockups. Likewise here some more. So if you've got artwork to go on the wall, these, I didn't take these in a beautiful house. These are mockups. This one here is a, an Instagram feed mock-up where the images and the graphics have been placed into it. That's a mockup as well. But what it does is it shows people what their Instagram feed would look like if they were using these templates. Now, looking through those, you might be like, Oh my God, how would we do that? But creating these mockups, while it looks complicated, it's actually very, very simple because we have some amazing software available to us that allows us to do these. So one of them is smart mockups, which I used to use that quite often because it was one of my favorite, had, had such a great broad range of mockups available, some free and some premium. And then Smartmockups integrated with Ken bar. They made a deal. Now can because the smart mockups tool within the Canvas interface. So if you use Canva, you can access Smartmockups without creating a smart mockups of Canada. I did a very happy dance when they did that place. It is another one that provides mockups that you can create. And there are some people who create Photoshop templates where you can use mockups and you can purchase them from Creative Market. It's eating that sort of thing if you're a Photoshop user. So it's nice and simple. But once you create, once you create these, these mockups, you can use them in a lot of different places. So first of all, it's going to be in your product listing, of course. But you can also use English social media posts in your Pinterest pins in your website images. You've got images there to use. They can be buttons that people can click on, emails and things like that. So very, very versatile photographs to have mock-ups. So I highly encourage that you explore the world of mock-up creation. Now, the most important thing that mockups can do is show our customer what the product looks like, what they're going to get. It helps them make that informed decision of whether they're going to buy. Remember, it was 83% of people that said that photographs were vital to their decision. And that is even higher than the product description itself. When you are creating your product graphics. There are a couple of different image types that I want you to focus on creating. That is a cover image. Example, use image and a feature highlight that will break those down a little bit further in the following slides. So first of all, the cover image. The cover image is going to be a very high-quality mockup of your products. So it's going to be the cover of your e-book. It's going to be the series like here. It's a series of templates to show people that they're getting a series of templates. It could be the cover or course name. If you are selling a course, it could be an image. If you are selling a pattern or a graphic, it'll be an image of the graphic being used in context, your cover image, I have found they will perform better if you have text overlay with a really, really clear, bold, attention grabbing texts tassel to show people what is in this listing. This is very, very important, especially if you have a lineup of products save you are selling on Creative Market or Etsy. Listing is shown as a small thumbnail next to hundreds of other products. It needs to stand out. And I found the best way to do that is by creating a cover image with the mockup photo and clear text. So that is the first image that I want you to create for your product. Other photos or other images that I want you to create our example, use mockups. So create your mockups using Canvas, Smartmockups, whatever you decide to use, create a series of mockups in different settings showing the product in context, the k. So when I say in context, it's like if If I'm selling a course, e.g. I've got this lady here. She is got her headphones on and she's watching the course on her laptop. This is the product in its setting they can imagine themselves using, are consuming this product. Again, this is a picture of a lady who is working on her computer. So it just brings your product to life. Now, one other thing that I want you to bear in mind is when you are creating your products, make sure that you are creating a setting that relates to your customer, your target audience. I serve mostly women who run their own business. So I'm going to choose images that look like women running a business from home. It would not suit me to use. It would not suit my audience to use, say, many in a corporate office, that would not suit because there's a disconnect there. They might question whether it's for them or not. So just make sure that when you are choosing your images, that they are relevant to your target audience. The other type of photo, I want you to create a feature highlight photos. So what this does is it looks at different features that might be important to your customer. Highlights to them. Could be a close-up or it could be like this shot here, which is showing them as though they are dragging and dropping an image into a frame. That's a, that's a feature that I want to highlight in your images for your product. I want you to think about what features matter. So I go back to your product listing, where in the last, the last lesson where you created your write the draft for your product listing and your descriptions. I want you to look at the features that you looked at, the important features. See what matters for your customers. You can even go way back into, I think it was I think it was less than four, where we looked at reviewing other similar products and seeing what other buyers, how they reviewed that product, and what features mattered or didn't matter. If you've done some of that research. And you found that people said, I loved it. It was really easy to use. I loved that we could use it in Canva. I loved that. I could download this course as a podcast and watch it in the car. Look at those features, go back into your info. Look at the features that people found really important, and make sure that you create some kind of graphic that highlights that. It shows them that this has a feature that's going to give you what you need. Okay, so that's a feature highlight one. So your task, your task for this lesson is to create a series of product images that are going to show your products in their best light. Create five to ten graphics. Remember that Most people need to see at least three to five images of a product to inform their decision. For every listing that you have, you want to make sure you have a minimum of five. So your task is to create at least five to ten graphics of your digital products. Now, depending on the platform that you're using, they may have specifications like the image must be a certain, certain size or a certain dimension. E.g. Etsy require a minimum of, I think 2000 pixels. Don't quote me on that. And some platforms need to keep it under 2 mb per image or something like that. So just whatever platform you're using, check the specifications, check if they have a recommended image dimensions for that. And just make sure that you are checking that before you start creating so that you don't have to go and resize later. Okay, I have got a couple of Canva templates that you can use. I've got ones for Etsy and I've got ones for pay hip. But if you're using any other product, you may just need to modify them or you may need to create your own sizing. But the Canva templates and the PDB templates that I want to share with you. These have some layouts already ready to go with friends that you can just place your products. So you can use those to shortcut the design, the design process if you struggle with that area or if you just need to use them for inspiration. Absolutely. Go ahead and download those or pop the link to those below this video. So that's your task. Go ahead and create your file to tin graphics or your digital product. Once you've done that, you are then ready to list your product and make it available to the world to buy. So that's what we're going to talk about next. 14. Set up your listing: Hey, welcome back. We're in lesson 13 of the digital product creators roadmap. Today's focus is setting up your listing or your product page. Depending on which platform you are choosing to sell and host your products on. You might be setting up your website, or perhaps you've already set one up, in which case you only need to set up your product listing on your sales page. If you are selling on a marketplace, you may need to set up your shop or your account if you've already got one. Again, just listing your sales page so I don't have much to teach you today. This is all just the work that you need to do. So far. You've been working quite hard on this call. Is it getting all of the bits and pieces ready to sell your digital product? You've got your digital product created. You've got your sales copy ready, and you have just recently created your promotional image graphics for it. And hopefully you've made the decision on where you are going to host it. So now your job is to basically get it up in the world so that people can buy it. If you were selling on your current website or an existing marketplace like it's your Creative Market where you already have a presence there. The first part of your job is done. So your websites set up, all your shop set up is already done. All you need to do for now is to create your product listing on your sales page and then you are ready to sell. However, if you do not have your websites set up yet ready for selling or flip the platform that you intend on selling on. And you haven't got your marketplace set up yet, then that's something that you will need to do now as well. So go ahead and set up your website or set up your shots so that it is live, ready for visitors to come and buy. You also will need to create your product listing or your sales page because you've done most of the work already, that will not take too long. I think if anything, this is going to be the most lengthy part of your process, then you're ready to sell. In this process, just bearing in mind it may include some, some tasks like designing new hidden banners or web graphics and that sort of thing. If you're setting up a shop or a website, you may need to connect payment processes and create accounts like PayPal account or a Stripe account. You may need to get different software to talk to each other. For instance, if you are intending on using high hip to host your website and you're using Mailchimp for instance, you'll have to connect those together. And you may need to set up email confirmations depending on which website you are using. Actually delivered the product. If you need a tutorial, if you need support for any of those, and please just let me know in the comment below the video or send me an email so that I can create a walk through for you. So like I said, nice quick and easy video. Your job, your task now is to get your products ready to sell. Set up your shop or your website. If you've already done that, great. Now you can upload your product. It's set up your listing. By the end of this, you should have a live website and product that is ready to sell. Now, before we go through to the marketing, I want you to test the process as well. So once you've set up your website, once you've set up your listing, I want you to test the purchase process to make sure that it is working properly. So just double-check that your website is live and published. Make sure that your public your product listing is live and published. Sometimes when you set up listings, they can be set to a default draft mode. So just make sure you've published them. Make sure that all your links and buttons are working. Make sure that your product is uploaded so that it can be delivered automatically. Make sure that the checkout process is working seamlessly. And make sure that afterwards, once you've gone through the process that your product is delivered. Now, you can test this process. Most platforms you will be able to either set up 100 per cent discount code or you'll be able to set the product up at zero just for testing purposes. Okay, So if you need to do that, go ahead. But this is just to make sure everything is working seamlessly so that when people do actually come to buy it, the whole process works as you want it to. Once you've done all that, it's time for marketing, it's time for promoting your products so that you actually get some sales and start helping people with it. I'll see you in the next module. 15. Your digital product ecosystem: Hi, Welcome back to this lesson, lesson 14 of the digital product creators roadmap. And this is focused on your digital product ecosystem. If you're not sure what that is, don't worry, I'm going to explain it. Well, you're going to need for this lesson is simply a notebook. If you want to take notes or just grab yourself a cup of coffee and just enjoy the lesson. There's no workbook for this particular lesson. Today. I want to help you explore your digital products and how they interact with the other offerings in your business, how it all intertwines. For the rest of the lesson, I'm going to refer to this as your digital product ecosystem or your business cake. This will make sense in a few minutes time. But we call it an ecosystem, because an environment in the environmental ecosystem, there are a lot of moving parts. There are a lot of different parts that make up a whole. We've got we've got plants, we've got animals, we've got gasses, we've got water. There's so many different elements that are contributing to helping these ecosystem thrive. Within that ecosystem. There's often flora and fauna that are interacting with each other. Often in a complimentary way that helps each other thrive. Like the flowering the baby, the flower gains, and the big games. They work together in harmony. Inside your business. I call it the digital product ecosystem. Because you all digital products are a part of your whole business offerings. So if you offer other services, if you offer in-person like physical products, if you offer services, if you offer different offerings like that, it all makes up your whole business offering. So just like a plant or an animal makes up one part of the ecosystem, your digital products make up one part of your businesses ecosystem. And there are a couple of analogies we can use. It could be your digital products. One piece of a puzzle, one ingredient in the recipe, one petal of a flower, or one slice of a cake. That's the analogy I'm going to use moving forward. Using the cake analogy. If your business was a cake, your digital products right here would be one of these slices. Okay, so it's one piece of the product. But every business is cake looks a little bit different. So my business cake is probably going to look a little bit different to your business cake. And it's really important to know what your business Kate looks like. He's mine. Memberships, affiliate sales, digital products, my one-on-one services in my courses. So that's what my business cake looks like and you'll notice that they're not all evenly spread. Another business might look like this. This could be what yours looks like, where most of your businesses might of digital products. A smaller number of courses, and a little bit of affiliate sales. Yet again, it could look like this, where digital products are only a small part of what you offer one-on-one services is the rest. The point is, think about what your business cake looks like because understanding that is going help you have a deeper understanding of how your digital products themselves interact with the rest of your business. How you can use your digital products to help the rest of your business thrive and the rest of your business to help your digital products thrive. So with this understanding, you can better manage your expectations. Now coming into digital product creation and being a digital product creator, we need to have clear expectations of what we want at digital products to achieve for us. If we're going into it thinking, I want to build a whole business on digital products and offer nothing else. You need to be clear on that because your, all of your energy is going to be spent in that. However, if you still want to offer one-on-one services and you just want your digital products just to be a small part of it. To help drive more clients toward your paid offerings. You need to understand that so that you can allocate your resources accordingly. So it's really important to manage your expectations. But this also helps you choose your marketing strategies. Because understanding your business cake and how, how your digital products work with the rest of your Offerings helps you understand and more wisely, cheese which marketing strategies you use in your business. As a result of those two. It also helps you prioritize your time moving forward. If digital products are only a small part of your business, then you don't need to invest too much time and energy in marketing them. However, if you want it to be a really big part of your business, then you need to dedicate the time and the resources in creating that digital product Empire. So it's good to understand what that is. What I want you to do now is grab a piece of paper or even just scrap piece of paper, whiteboard, sticky night, doesn't matter what it is. But just draw a circle. That's going to represent your business cake. Now think about your offerings in your business and draw some lines that represent the different slices of your cake. You're creating sections that represent which one's a digital products, which one's a one-on-one services, courses, men sheets, affiliates, whatever you choose to do. Just see what kind of insights you get from doing that little exercise. Just love to hear about it. Be interesting to see. Now that you know what your business looks like. I want to show you how your products can interact with one another, forming your ecosystem that thrives, a thriving ecosystem. With that cake, you can see how your digital products fit in with the rest of your business. Now I want to show you how they can work together with your marketing. And we're going to focus on this because it's going to, moving forward is going to shape how you present your products to your customers and how you promote them to achieve more sales. Because there are different marketing methods, different marketing strategies that lend itself to certain products and cakes more than others. So I'm going to talk about that a little bit. Here's some of the ways that your products will interact. Complement, you'll add the authors. Present tension and range, which is basically presenting your range to the customers so that they can see them side-by-side. And it lets them self-select which option is best for them. So it may have. Here's an example from my website presenting the range helps and choose where they want to go. Do they want to view the range of my digital products? They want to see the courses? Or do they want to find out more information about working with me one-on-one. That's me presenting a broad range to help them self-select which way they want to go. So you can see that my digital products are playing a part in my whole business offering. Your content marketing. If you use content marketing, strategy, your free content. So your social media, pinterest, your blogs, YouTube videos. You'll free content is going to pave the way for all of your paid offerings. So it could be free content that leads to a lead magnet, that leads to a digital products, that leads to a course. This woman, she needs to one-on-one service. Or it could just be free content, go straight to one-on-one service. Or it could be a lead magnet goes straight to the membership. Hey, it all interacts with one another. Lots of different possible networks. And not every customer is going to take the same route. Not everyone is going to reach every touch point, but some of them will. But it's understanding how they all interact and network with each other. An e-mail marketing funnel, which is a deeper look into content marketing, but it takes your customers on a more structured journey. So in this slide, it's a bit of a mess. They can go anywhere. But in email marketing, funnel is a very structured way of taking them where you think they're going to go inevitably so that it can be done in a structured, almost passed away. So an e-mail marketing funnel might start with your free content or they'll just be introduced to you somehow. They sign up to a lead magnet that helps them with a goal or overcome a challenge that they are experiencing. You can further down the track of them are digital product, which is a logical next step from the lead magnet. Then you can offer one of your other services or your other products. It could be another digital product. It could be a course, our membership, one-on-one services, or coaching, whatever it is that you offer. But the lead magnet, the e-mail marketing funnel takes you through that journey. It takes your clients through that journey. Upselling is another way where your digital products can interact with other Office. So upselling is where if they're buying one product from you, you offer a complimentary product. A second product, at a discounted rate typically increases the purchase value, the value of what the customer is spending at your checkout. So here's an example from my website. If they purchased one product. It's got a little pop-up that says, hey, you can save 20% of this product if you add it to your cart. Now, that's upselling bundles or another way to increase the customer spend and bundles away. You offer multiple products in one purchase that you provide a discount as an incentive for buying multiple products and then getting multiple solutions in one pitches. And low-cost or introductory offers. A way you encourage first-time spending with a client at a decent discount. At a discount that's almost too good to be true. But basically what that does is the customer gets a discount off the first product. But after that first product, then more likely to spend with you again. And that can lead to multiple different products and whatever that is. So you can see how they start to interact with all the other offerings in your business. Another one is internal referral, where basically you're having a chat with a potential customer in whatever way, shape, or form could be at a networking event. It could be via email, could be on a Facebook group post or something like that. But you can offer your products as possible solutions when you are speaking with them. So you can present them with multiple different solutions so that they can choose much like presenting your range. That's very quick introduction to how your digital products work with each other in a network, which is also going to help you achieve more sales because it opens up your possibilities for marketing and promotion. And I love you to just reflect on that. Which one stood out to you? Which ones do you feel you're going to use moving forward? When we get to the next lesson, I'm going to delve further into those methods so that you can better understand how to use them. Because I want you to use them to help you promote your products moving forward in an ongoing basis. Because what we want is consistent sales, consistent marketing leads to a consistent styles. So your practical for this lesson, nothing too difficult. Just to reflect on your own business ecosystem. You eine digital product ecosystem. I hope that this lesson helped you broaden your horizons in terms of marketing your digital products. I would love for you to just reflect on your own digital productivity, a system, check-out you a little cake, and thinking about how your digital product that you've created for this course can complement other services or products within your business. So next, in the next lesson, we're going to start creating your promotional plan. I'm going to delve further into how these, how those different marketing strategies that I presented to you today, I'm gonna delve into how they work so you have a better understanding of how to actually set them up and get them working in your business. So I'll see you in the next lesson. 16. Create your promotional plan: Hi, Welcome back to digital product creators roadmap. We're up to less than 15. My gosh, you've done so well so far. We are coming onto the home stretch now, you have done so much hard work creating your digital product, planning, making sure that this digital product is something that your customers are actually going to love and value. And now it's time to start promoting it so that you can get some sales and returned back on the time that you've spent creating this. So today we're going to focus on creating your promotional plan so that you can start making some sales. Now there's a workbook attached to this lesson. It's the module for promotional plan workbooks. So go ahead and download that from beneath this particular lesson. As always, don't forget to grab yourself a cup and get comfy. So that can really immerse yourself into this lesson. There's a lot of really good information in this lesson, particularly about marketing, which is really important for you getting consistent sales. In the last lesson, I told you about your digital product ecosystem and how your digital products can interact with the rest of the offerings in your business. And I encouraged you to have a bit of a look at how your business pie or your business cake looks. So that you can see how your digital products measure up next to your other offerings so that you can see what yours looks like. I also introduced you to some marketing strategies and showed you how they can interact with the other offerings. But today, I want to delve further into some of those strategies with examples of how they work so that you can see them in action. Which type of business cake, or digital product ecosystem they work well for because some marketing strategies lend themselves more to certain, certain business cakes, so to speak, more so than others. So I'm just going to give you a bit of an indication on which kind of businesses they do and don't work for. The first one I'm going to talk about is the presentation of your range. That's presenting your range of offers to your customers so that they can choose how they want to go about the solution that you're offering. So they come to you because they've got a goal, they're working towards a problem they went to overcome, or they desire something, or it could be all three. When you present your range, you are presenting them with options for how they want to get their solution. Okay? So presenting a range, typically, it's in a tiered structure. Structure, allows them to choose what level of support they're receiving from you and consequently, what level of investment they want to spend. So digital products typically always sit in a lower-cost option because then low cost to get the solution. But it's often a more DIY way of getting that solution. So essentially the digital product is you giving them the template to make it easier rather than designing it for them? Or it's you teaching them the process rather than you doing it for them. Does that make sense? Like it's often a more hands often because you create the template or the product. You can sell it to as many people still helping them along the way. Now, meet cost. If we go up in a TIA, that's typically a mid cost option where you provide a little bit more support than you did with the digital product. It's also a higher cost. So an example would be a membership where you get more input from, say, e.g. if you're in my digital product membership, then you get you get monthly input from me, you get new classes for me to keep you up-to-date with everything. There's more input from me. I don't just create it and hand it over to you. But it's not my super premium option. And not the next tier up would be say private coaching or that would be your one-on-one services, whatever they look like, they are the highest cost all of your offerings, but it's also the highest level of support from you, personal support. So you can see that her presenting the range in a tiered option lets them decide how much they want to invest and how much support they want from you. There's a few ways that you can present your range to them. There's a few opportunities for this. In the last lesson, I showed you a picture of my homepage where I showed the digital products, which is my low level offering courses. And that could also be memberships where it's more, it's more of an investment. But more of my support. And then one-to-one is my highest offer. So you can do the same thing on your website and on your services page where you present your range of offerings so that they can self-select which way they want to go. Another way is you can, you can present your range to them at different times in your e-mail marketing funnel. I will delve more into that a little bit later because I talk about e-mail marketing funnel specifically. But you can see how a lead magnet, which is a free offering, a welcome off, or could be your low-cost digital product. Mid-level offer could be a membership or a course, or even one-on-one services can talk more on that later. Another way that you can present your range is if you're having discovery calls with clients, you can provide quotes and proposals that include some of your digital products as an option. That could have low-cost mucus, high-cost options so that they can choose. But there's lots of different opportunities for you to present your range so that they have the choice. This works well for businesses with multiple offers, whether that's multiple digital products or whether that's digital products plus services plus whatever. So it pretty much, it doesn't matter what your cake looks like. You can probably implement this even if you have a small number of digital products, even just one digital product, this can be a possibility for you. The next term is you're gonna delve into his content marketing. This is a big one because the majority of businesses, particularly online businesses these days, will implement some level of content marketing, even if it's just having an Instagram page, that is so content marketing. But if you have blogs, if you have a YouTube channel or if you have Instagram, TikTok, Facebook, facebook groups, any sorts of things like that. Your free content, the free content that you provide on these platforms, is going to pave the way for pay products and services. They could be posts, e.g. where you are creating awareness of a particular product. It is a promotional posts, hey, I have this thing, you can get it here. But another thing that you can do is you can provide valuable, educational, or inspiring information that helps your customers overcome product, will reach a goal or get something they desire, and then use a call to action to prompt the next steps. Now the call to action is the next step that you recommend they take if they want to continue learning about this thing. So a call to action. These are examples. Book a discovery call with me, grab a copy of my ebook by my templates, enrolling my course, get on the waitlist. They're all calls to action. A call to action basically says, if you want to delve into what I've just talked about, if you want to learn more, if you want to do more, if you want to achieve more about this topic, this is the next step I recommend you take. That's what a call to action does. It shows them what they need to do next to get more from you. And the reason this works so well is because in your free content, in your content you are sharing really helpful information that's going to get them some way. It's going to get them where they want to go. It might only be a couple of tidbits that it helps their bite-sized pieces of information that helps your customer or your client. And that helps them reach a goal or become a problem getting something they desire. But what it's doing that it's also building trust. They're starting to trust you. This, you're starting to see that you know what you're talking about. So you demonstrate your ability, lists your credibility, and they get a sense of how you deliver the information. It gives them a sense of what you know, and it demonstrates your ability to help them and that's what they're looking for. So this is kind of like do it so much anymore. But do you remember when you used to go into the shop? We used to go to the bakery and you get little bite-size morsels of food that they were promoting it at the time. And I gave you a taste test that helped you understand that. Yeah, I like this and I'd like more of it. Your content marketing works very much like this. And the call to action with the taste testing is, hey, if you like this, go over to that section, you can buy a whole packet four, okay, that's, that's the next step. That's what your content marketing can do. This works well for businesses that utilize content marketing. Social media, Pinterest, blogs, YouTube channel, all those sorts of things, e-mail marketing. So if you are using content marketing, you are sharing valuable content. Then it can work well for you. And it can work well for any digital product ecosystem because your content can strategically lead to any one of your products or services. To delve into it now, email marketing is a form of content marketing, but it's very specific and it deserves its own mentioned. The e-mail marketing funnel. This strategy is where your digital products become part of your email nurture sequence. The nurture sequence is essentially a series of e-mails that you send to a new subscriber to welcome them into your world, to introduce them to what you have and what you can do for them. And the purpose is, you have an e-mail that to sequence. The purpose is to introduce yourself to the subscriber to help them get to know you better. To help them achieve goal, overcome a problem. We'll get something that they desire. They subscribe to your channel because they want something, they need something from you and you give that to them. In exchange. It helps you build the rapport and trust and credibility that all lifts with every interaction that you have or it helps them self-select that. No, I don't really want to work with this person. It also, if they get onto your email nurture sequence or in your e-mail marketing funnel. That email funnel starts typically with the exchange of a lead magnet or something else. It could be a discount. It could be a free e-book, it could be a template. But that freebie is catching them when they need to do something. So they've recognized, and this is why my marketing can be so effective. Because they're in action mode. They have a problem they want to overcome, to have a goal they're actively working towards was I am craving something specific. And if you can get them onto your email list with the incentive of that lead magnet. That lead magnet is the first step they can take towards solving that problem there in action mode right now. Which means that if you can follow it up with a strategic sequence, they can purchase, you can capture them while they're in action. So here's an example of an email marketing funnel. Let's say you have a social media posts. You've shared a social media posts that has information about a topic that they're interested in. It helps them solve a little bit of a problem. At the end of that social media posts, you have a call to action that says, Hey, if you want to learn more about this, come and grab my e-book will come and grab this template that men moves them over to the lead magnet landing page where they see information about this league method. And let's say, Yeah, this looks really good. It looks like this could help me solve this problem or overcome this challenge. So they subscribe to receive your e-book and they get added to your e-mail marketing lists. At the same time. Once I hit that subscribe button. So we're still in the lead magnet stage. Once they hit that subscribe button, then come to a thank you page or a confirmation or a success page. On that page, you have an opportunity to either offer them a welcome or introductory offer. Talk more about that later. You can have another call to action, depending on where you want them to go. That could become a join my Facebook group, come and subscribe to my YouTube channel. So what did it actually is valuable to you is what you can ask them to do at this point. They receive, we go to the next step now. They received the first email, which is delivery of that lead magnet. It comes to their email inbox. And you have the opportunity to send them a few sequences of emails that niches and builds the relationship. You can deliver the lead magnet or the products that they signed up for. You can introduce yourself. You can help them all through your content and build that rapport. But at the same time, at the right time while you talk about things, you can then introduce new products. So this is where you can introduce your digital product. Again. You might have offered it in your welcome offer, or you can offer me the email sequence to get to know you. Gone through that welcome sequence. Then they move on to your main email list where you continue to regularly email them the content that you share. That's the that's the e-mail marketing funnel. Now, it sounds like a lot of work, but this process is entirely automated. They say you don't have to write and copy and paste these e-mails with everybody that gets onto your list using a system like male or light or like convert kit. This whole process is completely automated. So you set it up once and then it does it automatically every time I subscribe to join your e-mail list. The main important thing about email funnel is it must provide a logical and helpful next steps. If this is my freebie getting started with digital products, it provides the first steps that someone needs to take to see whether they have a viable offering. This is before they've even created something. The welcome offer, all the pain digital product is the ultimate digital product Planner because this provides the rest of the steps. Okay, so it must be logical helpful next steps based on where they are at the moment. Because remember they're in action mode. Marketing funnel works well for businesses utilize or plan to utilize email marketing. Because if you are not going to send ongoing emails, there's no point having an e-mail marketing funnel. However, e-mail marketing, I would consider it because it is highly effective way to connect with your potential audience. It also works well for any type of business cake, or whether you have lots of digital products or even just one. It's not going to work if you don't have ongoing e-mail marketing is part of your plan. Now, let's talk about up-selling and bundles. If you had multiple digital products, there's a good chance that it's on a topic that you really, really efficient in something that you know really, really well. So it's likely that they're all going to be quite complimentary to one another. So as an example, if you've got a digital marketer, they might create social media templates for Instagram and Pinterest pin templates. And the customers, Some customers are going to need one but not the other. In some customers are going to need both. They're quite complimentary. Now, these two products can be placed alongside each other as either an upsell or as a bundle. And both options are quiet. Enticing really. The difference between the two is an upsell is typically a product that if they're already in the checkout, my They're already purchasing something. And upsell is where you say, Hey, I noticed that you're buying this thing. This thing goes really well with it. Would you like a discount and you can get both of them, or you can buy one, get one free, that sort of thing. These are two examples of what upsells can look like in a digital checkout or an online checkout. A bundle, on the other hand, is a product that you create that has multiple products within it. Okay, So you offer these multiple products at the same time, which encourages the customer to spend more, they get more at the same time. These must make sense as well. So imagine if I am talking to a digital product creator, I want to start by creating an e-book in their business. This bundle makes sense because they need to plan the digital products and create it. Creating the e-book is much easier by using a tender template. But then if they want to list it on Etsy, then I want the Etsy listing templates, or they could use that as templates as well. So this bundle, they get it, they get more, but they get it as a discount. Now, bundles and upsells work really, really well for a business that has multiple digital products. Or even if you offer services and you can add digital products as an upsell, almost any business taken have these, but if you have multiple digital products in a shop, this works really, really well. The only thing is you need to have a system like pay him or Sinclair has the facility to upsell to manage the upsell when when you're sleeping so that you don't have to don't have to do it. I don't want it. I mentioned it a little bit earlier. Low-cost offers, introductory offers. And I want to talk a little bit more about that because, because a couple of studies that have looked at but think impacts share a statistic. Repeat customers. So I'm not first-time customers. Repeat customers have been measured to spend an average of 67% more than new customers. So we know that if a customer has spent even a small amount with us, more likely to spend more with us next time, they're more likely to come back and spend. Again. That's really important. Let's look at why that is. Like this statistic is interesting and everything but the customers, when we look at them as people, more than just a number, let's look at why this is important to them. Because they need to feel comfortable about what they're buying and who they are buying from. They need to trust it. Because we are risk averse creatures, we want to avoid risks where possible and when more likely, we're more inclined to avoid loss, to avoid risks than to gain from it. The bottom line is I need to, they need to trust who they do business with. So when they do buy from a business, when they do buy from somebody, they've got that trust. If they had a good experience. If we can get them to take that first step and we give them great experience, they're gonna be so much more comfortable to buy from us again, and then more likely to buy from us, then to go out and look for a new business to buy four. It doesn't matter if the other businesses product is better than ours. If they trust us, that means something to them. So they're more likely to buy from us again in the future. But the thing with an introductory offer, or really low-cost offer, which is basically a highly discounted offer that you put in front of them to help them make their decision. Because when it's cheaper, when it's cheaper to them, the risks significantly reduces. And there's much less risk to them, so they're more likely to start, okay, well, I'm not going to lose that much even if it's even if it's a bad result. So let's just go for it. Okay, So low-cost offers in your business can pave the way for those first-time buyers to become those loyal, repeat customers who feel comfortable with your business, who feel that trust in. You can see that you can help them, that you deliver. That's why introductory low-cost office work really, really well. And they work well for any business with any digital product ecosystem. Because any digital product can become a low-cost or an introductory offer. The introductory offer, while it may not be a big moneymaker for you now, it paves the way for the future of those customers to become loyal. It paves the way for them to be more comfortable investing in your higher tiered office offers or services. They found that really, really insightful and hype. In the last lesson, I opened your eyes a little bit to the potential of marketing, but in this lesson I hope I opened it a lot. So now what I want you to do with all these inside, I want you to take that and I want you to create your promotional plan. Would like you to grab your workbook, your module for workbook, which is your promotional plan. What you to create, a plan for, how you're going to start promoting your digital product. Thinking out which of which in the marketing strategies you would like to implement. And I would love to see you implement at least to them if you can, but at least two that are irrelevant, helpful and aligned with your strengths, are aligned with the way that you can market your business. If you, if you feel like you're terrible at social media, you really, really hate social media creating content of any kind, then you don't have to chase content marketing. Yes, it's effective. Only going to be effective if you're passionate about it. Or if you add salt to make sure that these mapping strategies that you choose are aligned with your strengths as a business owner because then they are going to work more effectively. So start your plan. In the next lesson. I'm going to provide some resources that, depending on what you choose, will help you implement them and set them up more effectively. So that's what we're going to cover in the next lesson. I'm going to focus on helping you promote your digital products and get those sales happening. And what we're aiming for, consistent sales. That's what I mean, full because I don't want you to just sell a couple over the next couple of weeks. I want you to keep selling them over and over and over again. Beauty of digital products. So I'll see you over in the next lesson. 17. Promoting your digital product: Hello, and welcome back to this lesson. This is less than 16 of the digital product creators roadmap. Today, we are going to be focusing on promoting your digital product. For this lesson, what you're going to need is some of the promo guides to help you with those promotions. Today, we're going to focus on actionable strategies that can help you promote your products. These strategies are going to be based on what I've already told you in previous lessons. And the purpose of today is to inspire you. I want to help inspire you with ideas for how you can creatively promote your digital products so you can gain more sales. Below this video and also in the resources section for this module, you'll find a series of promo guides. And these guides are going to walk you through actually implementing these strategies in a step-by-step fashion. So the idea behind this is to help teach you through practice. So you're going to be doing it while you learn. Now, before I come back to those practical steps, I want to delve a little bit into content marketing. Content marketing is a very powerful strategy that you are likely already using in your business that can do in more depth, perhaps in a better way. So content marketing, it refers to the creation of written or visual audio or video media. Media is designed to educate, inspire, or entertain, as a way of increasing brand awareness, building trust and credibility with the ultimate goal of converting some of your audience, not all, but some of your audience into paying customers or clients. You're already aware of some of the popular marketing channels and you're probably already using some of them like social media site, Facebook, LinkedIn, Instagram, TikTok. You might be writing blogs using Pinterest. You might be using video platforms like YouTube. You might be tapping into e-mail marketing as well. So some of these you've probably already using in your business. When it comes to promoting digital products, you can create many different pieces of content. Each of those appealing to people at different times. And not only can you create content for one platform, that you can use that content to inspire other pieces of content that you make the most out of what you create. Now here's an example. Imagine you wrote a blog. Blog post is write a series of blogs. But that blog post is on a topic that is related to your digital products. So you're teaching the same sort of thing with that one blog post. A few ideas for what you can do with that one blog post. You can create visual advertisement to place on your blog that directs to your digital product. You can include a call to action on the bottom of the blood, which leads to your product as they're relevant and helpful. Next step that your customer can take. Inside that block, you can also include related links. And those related links take them to products or even lead magnets that can help with what you were talking about in the blog. You can use that blog and extract smaller lessons or tidbits are quotes from that blog and transform them into individual social media post. With either a call to action to the blog, which then leads to the product. Or you can simply do a call to action to your product on your social media posts. You can expand on that blog and you can create a webinar or a masterclass. That masterclass can lead to your product. You can be a guest blogger and transform the blog that you've got to a blog for that audience. If you are a guest blogging, you are blogging for a different audience could be related to your audience, and ideally it does, but it's not in competition with the person who owns the blog. So you can just transform it so that it suits their audience as well. You can turn that blog into a podcast or you can turn it into a YouTube video. You can be a guest on somebody else's podcast when you talk about a related topic and you share the details of your digital products. They're not only can you read that blog post, that you can reverse the process as well. Your webinars for your podcast can be transformed into a block. You can choose some of your social media posts and you can elaborate on them and turn them into us, into a blog. The ideas for how you can repair this is endless. When you think about it. Actually write blogs, but why just shared with you provides a really good example for how you can transform one piece of content into multiple pieces of content. That aside, there's three things that I want to share with you. There's three things I want you to take away from today. Festival. Your content is not single use. What you create is not single use. I want you to re-purpose, reuse. I want you to refinance. I don't want you to read, fossilize your contents. So even going through pass content and just giving it a bit of a Jewish, He's a great idea. That's one. Number two, I want you to share your content more than once. Shared over and over again, your audience is not going to see everything that you share. So share it again and again to give people a chance to see it because you create it for a reason. You need people to see it. And the people who are seeing it, I've probably going to find it really helpful or inspiring what educational. Now just share it once. And thirdly, I want you to share your content in different formats. Because promoting your products, it can't be limited to one different method. And his wife, your audience, are going to see your products multiple times before they buy it. And they'll need to see that in different formats. Your audience will have different preferences for how they consume the content. Some people are readers, some people are watches, and some people are listeners. If you create multiple types of content, you have a better chance of appealing to the person and letting them see the content in a way they want to consume it. And say like not everybody will see your content. So if you share just once, it's likely that less than 10% of your followers or your subscribers are even going to see it. So sharing one month. In moving forward with your promotions, I really want you to open yourself up to more ideas, more opportunities to maximize one piece of content. You can reach more people so that you can reach them in different ways, so that you can appeal to them in different ways. If you create, if you invest your time creating one piece of content for what you just stretch it, I want you to see how much you can actually do with it. And just that little segment inspired you with being able to create some content and seeing how far it can go, seeing how many people it can reach. Okay, so let's move on to the practical now. For this lesson, your goal, your challenge, and this is just to make it a little bit more fun. You'll goal and your challenge is to get as many marking points are primary points as possible. And you'll earn points by completing my recommended promotions. And that's why I've got the promo. Glad to help you. I'll share with you in your promo, your promo points track. How many points you'll actually gainful which marketing activities. But for now what I want you to do is check your planner from the previous lesson. So your promotional plan, I'd like you to choose which of the promotional activities you'd like to do and you'd like to start with. And if you need help stepping through all going through the motions for how to set up this strategy. Then you can find the relevant primary guide from underneath this video or in the resources section. But here's your, here's your digital product promo points checkout. And you'll find that in the resource section as well. You will complete some of the marketing activities. And you'll tell you points. The more points you get, the more likely you'll make sales because more people are saying, You're amazing products. This is supposed to be fun. This is marketing is in fun for everybody. But this here is just designed to help you make it more fun and to see how far you can stretch your promotions to achieve more sales. So you are welcome to just, just telling you points yourself to see how many he gets. All you can jump into the Facebook group and it can actually share them or share them with me by email. I would love to hear from any points either end. Okay? Now, at the very least, I'd recommend that you would start with the create a social media series guide. The reason for this is I, I feel that you're probably already using social media in your business. Anyway, this series, not only does it help you get your posts out, but it can form the foundations of any further content you create. Remember I mentioned that you can take social media posts and elaborate on them to create a blog or a podcast or YouTube video. Because some of you start with the social media series. It's going to help inspire you to create more. Or you can transform them into other forms of content. That's where I want you to stop. And next, I'm going to want to feel like a lot of work for just one digital product. But in the next lesson, I want to share with you ways that you can make your digital product marketing and selling more passive. So it's not completely passive income. Not typically, there's there's a lot of work that you need to put in in order to make it passive. However, there are things that we can do to make your marketing more hands off. And I want to share this with you because I know that you are busy. You are going to have limited time. So I want to make sure that you are selling as many digital products as possible so you can reach your goal of having that flexible income, but not in a way that's going to take up all of your time. So that's what we're going to focus on next. Okay, alright, so enjoy your marketing section. I'd love to hear how many, how many permanent points you get. So I'd love to keep that butt. Good luck with your promotions. 18. Making sales more passive: Hello and welcome to Lesson 17 of the Digital Creators roadmap. Where are we going to focus on making sales more passive? In this lesson, I want to introduce you to ways in which you can make your digital product sales more passive. Now you may not be ready for some of these steps yet, and some of them you can start today, but I just want to start planting the seeds for the future for you. One of the reasons we start creating digital products is because we are looking to increase our income and push straight though it's income limits. But to do so without significantly increasing our workload. And you'll find that the process of taking you through in this course is, It's quite long, but it's certainly not going to take this long the next time round, or each time you create a proud, you'll find that the more products you create, the quickie get. So don't, don't feel like it's taking eight weeks to do this course. And eight weeks for every ten or $20 product. A promise you'll get more efficient at it, just like everything else that you do that you practice. You'll find the same with marketing your product. The more you market your products, the easier it becomes. And you might find yourself now really struggling to sell the product that you've created. This takes practice and I have to reiterate this. The more you do it, the easier it will get. But I'd like to share some strategies for making selling and promotion easier and more hands off, So more passive. My aim for you is for your business to be promoting while you're doing other things. So the other things might be while you're working with one-on-one clients, businesses still selling. If you're having a day off for self-care, your business is still selling while you're looking after your kids or if they've come home from school early, you're still selling. And while you're sleeping, you're still selling. Sure, that's what you want for yourself as well. This is possible. It is possible. Well, it doesn't happen overnight. It is a reality that you can have when you're marketing strategies are effective and consistent. This is my first tip for you in creating passive sales, effective and consistent strategies. But I'm gonna get a little bit more specific about that. So I'm gonna put the spotlight on five of my favorite strategies for making sales more passive. The first strategy is strategy number one is having more products. Now if you're starting with one product, that is an amazing start. I want you to be proud of that. It's actually one more than many business owners have. So you are already ahead of a lot of people. Now if you want to stop and that one product, if you only want a small number of products and your business, this may not be the strategy for you. But if you do want a decent range and if you want a large portion of your income to come from digital products and start creating more products. He's the effect that one product can have all the people in your target audience. You might have a segment of that total audience. Actually see your product. Do see it. Smallest segment we'll buy it. The more people that see it, the more people will buy it. And watch what happens if you multiply the number of products you have available. More people see what you have to offer. This is because people pay attention to different offers at different times in their life. They see what's relevant to them right now. This creates a flow on effect, increasing the reach of other products to people might buy more than one. Although retain when they're ready for something else that you've gotten in the course of growing your business. So too, does your audience growth. So keep working on nurturing that audience. But at the same time, increasing number of products you have available to help them. This increases your rage. Casey keeps your customers interested in purchasing more and benefiting more. How many products should we have? Well, that really depends on your product. If you're on a marketplace and you want to earn insignificant portion of your income from sales, then you want to work towards having a very large collection of products. E.g. the top sellers on Etsy can have hundreds, even thousands of listings. Some of the top designers on creative fabric, it will have hundreds of designs. Top photographers on Shutterstock will have hundreds to thousands of photographs available. I'm not bringing this to your attention to overwhelm you or make you feel daunted. Every single one of these creators started with just one full-time cell is now, if that's where you want to be, consider those targets as long-term targets that you can start chipping away at. Now with your first product, you'll find that it becomes quicker and easier to create products at the time. He is some hope for you with my little Etsy shop. I've slowly been working on that over the last couple of months. I currently have only 20 listings. I've already reached a point where I'm making daily sales without actually directing any of the traffic to it myself. So believe me when I say, you won't have to wait until you've got thousands of products before you are going to make regular sales. Now let's talk about how many products you need. If you are selling on your own website. You don't need to have that many to make regular sales. In fact, less, maybe more, okay. If you've got a shop on your website and you've got hundreds of products for them to sift through, you may end up turning some of them away. A study by students at Columbia University found that too much choice can paralyze customers and stop them from buying. Study. The customers were offered the choice of six different jams, six different genes in one location and in the other location they will offered 24 flavors. So when they had six to choose from, 40 per cent of them would buy. But if they had 24 to choose from, only 3% would buy. This is evidence. Too many choices can discourage buying. So if you have a series of products that meet different needs, such as e-books with each one having a different topic. You weren't really need to worry too much about building a really high number because the choice is pretty clear for the customer. But if you want to have products with variants such as templates with different colors or different design styles, then provides several choice options, but don't overload them with them. I'd recommend three to six choices of each style. This strategy for making sales more passive is to increase the number of products you have to increase the number of potential customers who will see them. Second strategy I'd like to share with you to make cells more passive is batching. Batching, where you can plate multiple similar tasks at a time rather than doing them all sequentially and individually. E.g. if you're creating social media posts, you can batch your captions by writing multiple posts captions at once, or by designing the graphics altogether, instead of doing the planning for one, then kept rising the caption to one, then designing the graphic for one. Have a look and see which of your promotional activities you can batch, create and schedule in advance. And perhaps even go further and work out what is your most creative time or your most productive time so that you are well and truly in the flow when you back to them. Perhaps devote half a day to creating a series of social media posts and then schedule them so that they come out at a specific time that you said. That way they will post consistently without you needing to think about them each day. Another example is if you are writing blogs, do the same thing. Spend a few days writing months worth of blogs and schedule them out so that they come out and you don't need to worry about them. Do the same with Pinterest pins with podcasts, YouTube videos, Facebook group posts, and almost any type of content can be batched in some way, shape, or form. Well, you'll still manually working through these actions. It allows you to do it way more efficiently and without having to manually post each day or each week, whatever your schedule is. I'm going to take this one step further, okay, Now one of the things that allows me to be really consistent in my own marketing. If I can do that, then it makes me more consistent in my brand and product awareness. But the one thing that helps me do that is automated posting. That's I feel like that's my secret. My work schedule can be really, really unpredictable. Some days everything goes to plan and manage it and that's fine. Sometimes I can just be booked right out or if I for some reason double it or have extra coaching sessions that particular day or maybe I've got extra Live Workshops some days on out of the office unexpectedly because I've been hit with a migraine which happens a lot, or sick kids which can happen a lot when they're younger. Or sometimes I just don't feel like being an adult that things happen. But my social media keeps going every day because I've set up software that recycles my posts and it consistently shows them to my set schedule. Software that I use is called me. But there are other apps out there do the exact same thing. One example is a recurring post. What I do is I create social media content and I upload it to meet Edgar in the library. I set the posting schedule and it posts for me. I don't have to think about it. Once it's gone through and shade everything in that library, it then comes back and starts from the beginning again. I can't tell you how much pressure this takes off it. It it does take time to set up, like it takes a while to upload everything to your library and that's okay. The, the pressure that it relieves is incredible. The other thing I've noticed as well is that since using it, because I set the primary day like there's one day a week where I promote my products. Notice more sales because of the consistency in using that. If you want to look more into this kind of strategy, there are some platforms that I can recommend you start looking and one is me and the other is required post. And you can use them for a lot of social media software like they do. Facebook, LinkedIn, instagram, Facebook groups, Pinterest, Google, My Business. It's not Google my business anymore. You can also look at things like tailwind, which has a smart loop feature if you are really begin Pinterest as well. The whole strategy that I want to share is investing your time in mastering your keywords. I own money from Skillshare courses every single month without promoting my costs anyway, I earn money every day from Etsy without promoting wellness things every anywhere. I still earn money from Shutterstock images that I uploaded over ten years ago without providing them any way. It's a pattern here. This money without even having to provide them or do any work to earn that money. What is my secret to earning that money without actually actively promoting them? It's good keywords. It's not a secret at all. It's not rocket science. It's just simply using the right keywords so that your products get found. When people search for them. He would do everything visually, everything when it comes to driving passive traffic to your website or your marketplace, or your listings, or your products. Great keywords are going to bring customers in constantly and consistently. It's kind of like a coffee shop that's situated on a busy road. Okay. It's a constant stream of people who want what you've got. But bad keywords are going to be more like the rundown Servo app in the middle of a very easy way of saying it. But that analogy teaches you the lesson that no one's going to say your listings if you haven't got the right keywords in place. So not only will keywords bring more customers, but they'll bring them in for a long time. So if you want consistent traffic to your product listings, and you'll need to learn how to master keyword research, and this is well worth the effort. I recommend every digital product creator learn this skill. Now the fifth strategy I want to talk about is paid advertising. One thing I've seen over the last few years is this torque around marketing your business organically, doing everything for free. Unfortunately, this can sometimes lead to feelings of shame. I guess for some people who want to use ads or who already use, It's almost like you're not doing it well enough. We're not doing it right. If you have to resort to ads. And I've seen some people boast about their success with placing a big emphasis on the fact that promotion was free, but there were no ads involved. But the thing is, well, that's great. Because nothing wrong with achieving results using ads. Okay, there's nothing wrong with achieving results organically, but there's something wrong with using ads. Either. Businesses have been paying for ads for centuries. There's no shame in pain to get your business scene. In fact, it's one of the best ways to get results, especially if you can't be consistent elsewhere. The Facebook ads are consistent for you. Oh, perhaps if you need your marketing to be as hands-off as possible because you have other competing priorities. Paid ads can be a great strategy for that. If you've got an empty store, you can run offline. You can run ads. If you're using Pinterest, you can create ads on there. If you using Facebook, Instagram, create ads on their LinkedIn and Google, they, they have ads platforms as well. If you've got a marketing funnel setup, it's working. Using, using ADS is going to make it even better. So you can use that. And if you can set them up, right, your sales can cover the advertising costs plus profit. It can get customers into your world where you can build up that relationship with them further though, by other stuff because you're creating things that are helping them. So just to recap on the five strategies that I share for making sales more passive. Increase the number of products you have that she'll promotional activities. Automate those promotional activities, invest time in mastering your keywords. And leverage paid advertising. No matter what strategies you choose to use. Consistency, time, and frequently reviewing the performance of your marketing is important in helping you achieve more sales with more ease. You are probably finding right now that it's difficult to make sales Slack. You're putting in a whole heap of FF, little return. And this is completely normal when you're first starting out. It will likely feel like it's impossible until you start seeing that his sales, It's like chicken and egg thing. As a reputation builds. Your customers as, as your reputation with your customers bills, but also as your reputation on the platform builds, you'll find the sales start to happen with less and less effort for you each time. So it's gonna be a lot of effort for now. Look, if it was easy, everybody would be doing it. Again. It will happen with less and less effort over time. But lack of consistency and the desire for quick return is where most creators fall down. This is where they fail to see sales. Just like with any business activity, any type of business, any service or any offering. It takes time to build. Okay? I want you to create a motivational post-it note or a sticky note for you. And I want you to remind yourself of this. Often as you're going. Passive sales won't come quickly. They'll come with time and consistency. So your practical for this lesson is to consider your options and your goals. Spend some time thinking about what you can do to make your digital products sales more effective than more hands off. Strategies that I mentioned. You may not be ready for some of them yet, but it's time to start thinking about them now. Perhaps to start with batching your social media posts. This is something that's going to help you regardless with what you do because you're likely using social media anyway. The other thing is start learning how to master your keywords. Okay, so think about what you can do to make ourselves more effective and more hands-off. The next lesson is the final lesson for this course. We're going to focus on learning how to review your products and look at the performance and what tweaks you can make to improve on it. So I'll see you over there in the next lesson. 19. How to review your product performance: Okay, welcome to the final module and lesson of the coolest digital product creatives roadmap. Say, I'll devote some time to show you how to review your product performance and make tweaks to improve it. Reviewing a product performance is really important for making sure that you're making the most out of it. It's important whether one product or whole range, or even just a freebie lead magnet. It's important to review it to make sure it's hitting the mark, to make sure it's working for you. Once you've created your product, you need to give it time to percolate before you make any changes. At least 30 days so that people have time to see it. So that search engines have time to figure out how to show it to you. Once you've reached that point, where you're ready to go, ready to review and make some tweaks, then go through my four-step product, my four-step product problem-solver. I'll walk you through how to review and troubleshoot a product. First step, just look at your traffic. Is your product listing, getting any traffic or people visiting your store. I think that's the first thing we want to look at. If you're not getting visits, then what you need to revise first is the keywords that you are using. No visit means that people who want your product not using the terms that you've set. Your keywords are the terms that people. The keywords are the terms that you include in your digital product title and your description to help people find it. It helps search engines. It helps search engines determine who to show that listing. So if you can find out which keywords people are using to find what you have, then those are the keywords you want to use. If you can find out which keywords you are using that are working, that are attracting visits and keep using those. Any that aren't pulling any traffic, change them up because they're not working. Another reason you're not getting traffic is you're not encouraging enough people to visit your product listings. So whether you're creating posts or emails, or ads or blogs, all of which are encouraging people to visit. Just double-check that you were doing that enough that you are using calls to action, which are telling people what the helpful next step is. Because I want to know why they should visit your page. They need to be compelled to go and take that next step. So they won't do it unless you provide that next step. If you're visiting, if you're not gaining visits, start there. If you aren't getting visits, but you're still not getting sales, then let's go to step two. Step two is reviewing your product, listing images. Great product images are vital to the success of your digital products. So people can't just walk into your shop, pick them up, touch them, or get any sense of what it would be like to have this product. And to give your customers that preview, you need to share images, show them what the product looks like. So do you have at least five images that show off your product? They high-quality images I like crisp and sharp. Do they show your product in a real setting so that they can place themselves and imagine themselves using it. Do they show a preview of what's on the inside to give them an idea of what they're going to get. If not, then go and revise your product images and try to make them more appealing to your customer. Sometimes it can take just a little refresher of these images to bring your product to live and encourage more sales. When you're done with this move to step three. Step three is where your review, your product descriptions and your copy. If you're gaining traffic TO listing and you've checked the quality of your product images and graphics, but you're still not seeing sales, then it's time to revisit your product descriptions or the sales copy, because your sales will only be as good as your marketing, which includes great words to describe how your product will help them. Justin's, your customer can't pick up your product in store to see what it looks like. They also can't just turn it over and read the label or us the store system about it. They need a good description that tells them what they need to know to make the decision to buy. How many times have you gone into a store to flip it over to read the label to see what the product is going to do for them, what the benefits are. Your customers need that from your press to your product description. I go and have a look at it and have a look and see whether your product description tells them what the product is. Does it share what's included in the purchase? Does it share who the product is for? Do you share the benefits of the product? How is it going to change their lives? Well, how's it going to positively impact their life? Does it help them understand what to expect when they buy your product, when they use your product. Do you share reviews or testimonials that provide evidence to show that your products are great, that other people have bought them and often check over your product and try to answer all questions and remove as much uncertainty as possible. Because this will help them make the decision to buy and to feel good about it. Step four is to review your price. So if you've checked through step 123, you've done all you can to improve your product listing, but you're still not getting sales, then you can review your pricing. Now this statement is probably the most unhelpful they told you in the course so far. But your product could be too expensive or too cheap. Let me explain. If it's too expensive, people may not be able to invest. They may feel unsure if they'll get what they'll pay for, whether or not it would be worth it. Well then may see that the product is not worth what you've priced it as. Not everybody is going to value things is saying some people can just shell out plenty of cash. Some people are just really, really hesitant. Everybody is different. But the thing is if you are consistently saying that money is the barrier to the purchase, then maybe revise your price. If it's too cheap. On the other hand, they may question the quality of your product. People don't like losing money even if it's only a little bit. If they perceive that it's too cheap, then these can be enough to deter them because they'll believe it's not even, it's not even worth buying. Review similar products, and check the pricing. Is yours on par with that pricing? Or do you need to make some adjustments? So what happens next? You're saying visitors to your listing, your images are good. The product description is a comprehensive. You're pricing is right, but you're still not getting styles. If you'd gone through that four-step digital product problem-solver and you've given your product more time after making tweaks to see if that makes an impact. But still nothing. Then just other thing is the product of seasonal profit that a seasonal product and nobody needs it right now. But perhaps, maybe you just need to make a few tweaks to the actual product itself. Sometimes changing the title, changing the cover image, changing something is enough to make a revitalization. Should you test a new platform? Should be, should you be selling it somewhere else? Should you be changing up your promotional copy, the copy that you're using your social media posts in your blog post. Is your marketing That's the problem? Or is it just a product? It's just not needed. Okay. Well, I don't abandon products easily because we create them for a reason. Sometimes products just won't stick. But on the other hand, is it not sticking because you've got a bit of a block around promoting it. Is it that the product is fine, all the listings, everything is fine, but you are just sabotaging yourself from promoting it properly. This will result in lifestyles. Just have a think about them. But hopefully you've been creating more products while waiting for the results to come from that particular product or from any tweaks that you've made. And hopefully you've been seeing sales coming through from these other products. Every product is a learning curve. Either it does well or it doesn't. Both situations though, are opportunities for learning what your customers love, what they are open to receiving, what works. If your product wasn't a window, just move onto the next one I can keep on creating. This is a final lesson in a digital product, crazy road-map. I really hope you found the course insightful and enjoyable and helpful in propelling you forward in your digital product creation. It's been such a privilege to share my knowledge and my experience with you, even though it's the last lesson, can always go back and do it again. You can always review the lessons to refresh your mind for future products that you create. It's always helpful to go back to the basics no matter where you are in your journey. Thank you so much for taking my course and I really look forward to hearing all about your sales and successes. 20. Share your class project!: Thank you so much for watching this course and I hope you've made some great progress with your own digital products. It's your turn to share something with me Now, I'd love you to go ahead and take a screenshot of your digital product listing and upload it to the project section of this course. I'm more than happy to share some personal feedback to help you make your listing even better. Thank you so much for watching and don't forget to check out some of my other courses here on Skillshare. I'll see you next time.