Design Your Brand: Professional Logos with Canva Tools

1. Introduction to Your Learning Path: Hi, welcome to the course on logo design with Canva, the complete guide to create professional and impactful logos, even if you are a beginner. This is Bangladesh, I'm your instructor for this course. I was working as an educator for past 14 years in multimedia and animation institutes. In this course, you will discover the importance of logos, the different types, and the principles that makes your design effective including color. Then you will dive into Canva. You will get hands on with templates, fonts, colors, elements, brand kits, and guides learning how to customize the design with creativity. Step by step, you will create different styles of logos from simple word marks and combination logos to more advanced design using gradient, texture, pattern, and negative space. Finally, you will learn how to showcase them in mockups and prepare them for the real world branding. By the end of this course, you will have the skills and confidence to design logos standout all with the power of Canva. Let us see in our classes. 2. Logo and its Importance: In this lesson, I'm going to show you what is logo. So it's a very simple question. What is logo? Logo is a brand identity, we all know that. But here we have the definition for the logo. Logo is a graphic mark or emblem or symbol. That symbol or graphic mark or emblem that represents the whole company. Company in the sense, not just about the company name. I represent the quality of the company. I represent what market that company have. I represent what kind of genuineness that company have with that particular symbol, which is brand identity. So it's simple thing. It's a graphic mark, of course, or you can call it as emblem or it's a symbol, but it represents the company's brand identity. That's what is called logo. When it comes to the logo, why we need that for the companies, here I have provided you four major reasons. The first reason is the company that brand recognization in a public. If you want to reach your product or a company on a public, you need to provide that product information to the audience and when there are so many products out there on the market. The audience need to know which company product it is and what was the quality of that. That's why this is most important thing, which is the brand recognization. Logo helps you to create the perfect brand recognization using that brand identity or that embalom. The second one is it conveys professionalism. If you look at the iPhone, that particular symbol itself says what kind of quality we have with that product of the Apple, whether it is a mobile or iPad or IMAG or MacBook, that symbol itself represents how they created that product with a lot of professionalism. It conveys what kind of professionalism that product have. Third one is it supports marketing efforts. So it's easy to reach the audience with that brand identity. Without the brand identity, you had to show the difference between the same company product and other products, which is hard. But when you have the brand identity, it's easy to reach the audience with that brand symbol, and the audience will have a better understanding when you reach that through the market. The fourth one is adaptability across platforms. It's true that not only in your state or country, you are going to represent the particular product, through that globalization, you are going to reach your product around the world in different countries or different regions. To do that, this brand identity is much required so that it will have the better adaptation all over the world or all over the nation without any issues. These are the four major reasons why we need logos for the company, which provides the better growth, better economic condition for any organization they using logos. 3. Types of Logo Designs: In this lesson, I'm going to show you what are the different types of logos we have? We have different types of logos, not just the single category logos. Let me show you one by one. So we have three types of logos here. The first one is word mark. So the complete logo will be created with terms of using characters and word. We will not have any shapes, images, or symbols inside the logo. That category is called wordmark. The second one is symbol, the whole logo will constructed with the use of only symbols instead of using character or any word. The third one is combination logos, which means that logo will have both text and symbols together. So based on the need, the company decide what kind of logos they need. If that was a start up company, most of the time they prefer combination logos because they need their own brand identity at the same time, they need to show what is the company name. Most of the time, the newly started companies use this combination logos. But once that company name brand was perfectly established and it was reached the global value, they can use the symbol alone from that combination logo. They don't need to use the text part. That's how the companies evolve based on their popularity. Let us see each type of logo with example. First, you're going to see about the wordmark logos. Here I have one example, which is Google. The Google text itself don't have any other shape. You can see we have only six characters GOOG LE. Each have different colors. You can see that almost all colors are primary colors except the green. This is how they simply created that logo, which is wordmark logo. So it helps the audience to reach in fast manner. The only thing is they use the English. The non English using countries when they read this for the first time, if they don't know that English, it's not easy to understand. Otherwise, this is a simple logo which reach worldwide people. Let me show you another example. Here we have the Coca Cola logo. Here also, you can see that we don't have a shapes, we don't have any symbols. They used only word mark logo, which provide wide reach to the company, and the audience will remember this logo forever as long as they use the Coca cola or they used the coca cola. This is the power of typography that font characters alone will act as a logo. But for that, you need to choose right font style, which is unique font style for that particular company brand identity in the form of wordmark. Now let me go to the second one. This is symbol logos. They used the symbol alone in their logo. That's why it's called symbol logos. We don't need to use any other text with that because that symbol alone represents and share that information about the company. Here I show the example. The Apple logo is one of the best example for the symbol based logo. It's very simple and this product, Apple, the fruit is available almost all over the world. It's easy to reach the audience with this symbol which is Apple. This is the best example for that symbol based logo. Let me show you another one here. We know that this is the symbol of Nike. This also don't have any text or character with that logo. This symbol alone represent the whole company, the brand identity. These are the two logos represents in the form of symbols, not used any text or words. The third one is combination logos. Most of the logos in the world will have this category, which is combination logos because those companies required the brand identity symbol, at the same time, they need to represent their company name with the logo itself. Let me show you a few examples here. So here I have the burger king. You can see that this burger king logo have the burger shape at the top and bottom the bun and between the bun, they used that two words which is burger king, which is the company name. Here they used the symbols as well as the text to represent their logo. Most of the companies believe that this kind of the combination logos also called hybrid logos, which is the combination of symbol and text which is called hybrid logos. Most of the companies believe this kind of hybrid logos provide better brand identity to the audience, better reach to the product to the audience. So most of the companies, that's why they use the hybrid logos for their company as well as product reach. These are the three different categories of logos we have all over the world, the word form logos, the symbol based logos, and this kind of hybrid or combination logos. 4. Basics of Good Logo Design: In this lesson, I'm going to show you the basics of good logo design. So you're going to learn what you need to do and what you should not do. Let us see one by one. First thing, whenever you do the logo design, it should be the simple one. Don't get complicated because as far as the logo is simple, it's easy to reach the audience. The audience will have only few seconds to, you know, read your logo on product or advertisement. So within those few seconds, like two or 3 seconds, need to reach that logo in their mind, they need to remember that logo. That's why your logo should be simple instead of using the complicated elements. The second most important thing, the basics with the logo design is the logo should be meaningful. Here I was given you the representation example. The company name is Bats, they prepare and sell the products based on the year bids. They used the hybrid logo which have the text B, which is the first letter of their particular brand, and they used a circle. As per their information, this logo, the hybrid symbols represents the human head and this particular symbol represents the earphone. That's how they prepared this logo for their company. Here you can also see that it looks like it was the headset, the earphone or earpiece and these two have that look. That's how they preferred this typography for the hybrid logo and the shapes for this logo. In the same way, your logo should be the meaningful brand identity instead of creating something ordinary. The third basic is your logo should be a meaningful element. Whether it's a text based or it's a hybrid or symbol based. Don't forget that your logo should have the memorable elements, which means you do not have too many complicated elements with the logo. It's not easy to remember that. As far as you use the simple elements, it's easy to remember that logo through the audience mind. The fourth one is your logo should be versatile because you may use your logos on the hording designs, which is having larger amount of the dimensions, and a small business cards also. You can compare the small business card size to the holding. Both are entirely different. So the logo should have the very good look on the big size hoardings as well as the small size business card. Even in future, if you are going to turn your logo into monochrome and you are going to print with the screen printing or mini offset machines, it should be flexible to print. It should be, you know, adopt that kind of printing methods. If you didn't create that logo, you can only use the digital prints. You cannot use that traditional printing methods like that screen printing or offset printing process. That's why you need to think about how we should prepare the design, the logo design, which is also adaptable for print using the traditional process methods. Also think about that the logo may be transformed into the three D shape in future or for the trophy design or in front of your home or your office, you are going to create the elevation with that look. It should be flexible with three D appearance also. So that is called versatile. So if you are going to, you know, change that logo format into anything, like we are going to, you know, carve that in a wood or a stone or you're going to create the three D appearance using the iron or metal, it should be flexible. And if you want to print that logo with a single color on any medium, it should be flexible for that also. That's why this particular basic concept is called cetile. These are the four major basic logo designing concepts. You should always remember this when you are preparing a logo design using any tool. Here I was provided you the basic logo design process. Whenever you do the logo design, you have to do the research first. Without research, you cannot create the perfect logo design. You have to study the existing logos and you have to think, then you can also create the perfect logo. You to need to create the brinstreming because if you yourself alone, think about that particular brand, there is a possibility of creating limited amount of creative ideas. But when you do the brinstreming with others, you'll have the wide collection of information which creates you to create the better logo design for that particular company or concept. After the research and instrom, you should sketch that logo. You should not directly go to the system. You have to create that using either pencil or pen. After you confirm that kind of logo what you required for the client or the product. Finally, after getting the confirmation of the sketch from that client, can go for digital execution. You should not directly go to the digital execution because the traditional process using pencil or using that colors, which gives you the freedom and give the real better flow to create the creative and exploring logo designs. So based on that, you can finalize it, then you can come to the digital form. After completed the sketch and finalize that logo design, you should choose the right software to create it. I strongly recommend you to utilize the vector graphics software. It can be anything like Coral or Autobillustrator, or Canva. It should be the vector based tool. Then you can scale that logo at any dimension. Whether you can change that into the very small logo or large logo. It's always important to use that vector tool to convert that sketch into digital execution work. So after created the digital execution, you have to get the feedback from your team and your client and others to redefine that logo design if it requires, you can keep on enhance until it was getting finalized. It's important process. Don't neglect that. That's how we follow the step by step process to create perfect and powerful logo design using any vector tool. After that, here I was provided you the list of dots of logo design. You should strongly follow those things first thing, don't copy or Bledss any logo design. Every logo will have the copyright for that logo design. If you copy anyone's logo and use that for the new client and if it was approved and that client was started to use in future, if that original company know that logo was using by another company also, they file the copyright charge and that will cost a lot of money and the new company may need to shut their company itself. That's why you should not use any pre existing logo designs of the companies. You should not copy or plagiarize. The second thing is don't use too many colors because when you are going to print that in digital devices, it's easy to print that. But if you're going to print using the screen printing or offset printing, you cannot use many colors because when I do the screen printing, if I go for my logo have four colors, which means I need to print the same design for four times. So there is a cost difference between one time impression and four time impression. If I use only one color, the monochromatic logo, it may cost $1 per print. But if I used four colors for the same output, I need to spend $4, so it 75% rise the printing cost, which is not good. That's why we should avoid too many colors usage. And don't use gradient colors because when you use gradient colors, it's not possible to create that colors using mini offset printing machines and screen printing machines. You can go for only digital or offset print machine which cost more than that mini offset and screen printing process. Don't go for the gradient colors also with your logos like this. Don't use complex details. You can see that almost all those logos have complex details. I will disturb the audience mind and they cannot remember that logo by spend only a few seconds of that logo. They need more time to register that particular company detail that logo in their prime. It's not easy, do not use complex details, do not use too many design elements on your logo design. The next thing is, don't use tiny elements. If you are using the dots, you may use the bigger size dots instead of using the small size dots. You should not also use the thin lines because you have a logo and you print that in a banner or the holding design, it's visible. If I shrink that logo to print over a pen or over a business card, those tiny elements are not visible. Sometimes the printing machines cannot recognize that when you go for traditional printing process. That's a problem you face. Do not go for the tiny elements usage when you do the logo design. Do not use the raster images. Whenever you use the raster images, those pixels are not easy to print with traditional printing process like that mini offset and the screen printing. Only with a digital print format, you can print that, which is not versatile process. Don't use raster graphics, which means that photorealistic images inside the logo design. And don't use inappropriate fonts because that proper fonts provides you the better readability for the word based logos and hybrid logos so that the audience can consume that product information, that company identity in easy manner. Do not use any type of complex script font or inappropriate font using logo design. And don't stretch or distort the texts and shapes when you do the logo design because that, you know, the shape of each text shape will be stored in each and every human being. When you stretch, that will spoil the company's, you know, the quality representation and the perception about that company will be entirely negative when you use the stretch or distort text or shapes in a logo design. Where you need to avoid all those things to create perfect logo design. These are the dos and downs of the logo design. You strictly follow this and you'll have a very good logo as an output. 5. Understanding Color Psychology: In this lesson, I'm going to show you the basic understanding of color psychology for logo designing. On our right hand side, we have the color wheel. You can see that this is the color wheel we use for all of design works. This color wheel have two divisions. You can see the colors here, which is having the purple to this sabgreen. All those colors are called warm colors. Whenever you use those colors, it creates the warm feel to the audience or the users. Apart from that, you can see we have half of the colors here. Those colors are called cool colors. So the audience, when they see that color, they will have that kind of cool feel through those colors. That's why those colors are called cool colors. In most of the time in kitchen and the sports based events, we use only warm colors for food, we use warm colors because it's energetic information. But for the workplace and for the hall, most of the we use the cool colors because we feel cool when we see those colors on the products. That's why those colors are cool colors and warm colors in color el. Now let us go further. You look at this definition, which is what is color psychology, this is the very simple definition. Color psychology is the study of how colors influence the perceptions and behaviors of the audience or users. Each color have its own meaning. Here we have three types of products Coca cola, IBM, and McDown. See this coca cola use the red color for their products. Since the coca cola brand itself using the red color, whenever audience see the drink, that logo color, they will feel energetic. That's why the cocola red color provides the warm and energetic feel for their complete brand. And look at this IBM that is International Business Mission. That's a full form of IBM and they use softwares and corporate sectors. That's why they preferred this blue for their logos. That represent the trst and all other behaviors of the corporate when they see that color. For this McDonald, they use that warm color which is yellow. So when you see this color products, you'll feel hungry especially when you watch those advertisements. That's why that brand identity was perfectly constructed with that yellow color. This is how that colors, what they used in their logo was perfectly aligned with their brand and the brand products. This is how it to influence the brand and the consumer behavior of buying those products. Now, here I was provided you a few colors and it's psychology and what it's saying about the branding. The red color represents the energy and passion when we use this. The blue represents trust and calm. The yellow color represents optimism and clarity. The green color represents growth and the black and white represents the sophistication and simplicity. These are the few examples of how the key colors in branding work with psychological efforts. Here I was provided to information. I clearly explained this in our previous slides. They use the red color for the Coca Cola because that has the emotional connection and that represent the energy when they use that product. The IBM, as I said, it completely, um, transform the reliability as a brand identity for their industry people. Here we have the three major things of how the cultural choice represents the cultural sensitive information. First thing, when you go for preparing any product or we're going to prepare the brand identity, you need to understand the cultural impact of that particular product or the industry so that it's easy to understand what kind of colors you're going to use. I'm going to prepare the brand of agriculture based, the products, perfectly, I can go for the green color instead of using blue or red. That's how you need to go with the cultural impact. The second thing is you need to use the proper branding strategies with that color. As I said, for the food, most of the we use only warm colors, especially red and yellow or the combination of red and yellow creates the perfect strategy for food based products, brand identity. And most important thing, you should utilize a lot of as studies of the successib products, brand identities before you start to utilize those colors or themes. That itself tells a lot of information to you, try to utilize proper case studies of successful brand identities. Now let me show you how the Canva itself gives you the knowledge of this color psychology. Going to open my Canva website. Here in Google, I'm going to type Canva Understanding color psychology. It shows you a lot of options here, in this, I'm going to choose this option which is color meaning and symbolism. I just click here, so it will take me into the Canva website to this page which is color meaning and symbolism. Here we have list of colors. You can see that. It shows you each and every color. When I roll over the particular color, it shows you what is the color name, and if you want more about that color, you can simply click there. I click here, it shows you what is the name of that color, what's the examble value, we can utilize it to create the designs and what was the speciality of the color? What kind of information it conveys through technical values and psychological values. All those information will be provided here itself. Now it too shows you the various color combinations here, like mono colors, analogous colors, which means continuous colors, complementary colors, and tie. All those color forms also available here. So you can use a perfect color carmon if you want. Now, again, go back and here, I'm going to choose another color which is Aqua. So it shows you what is aqua and where we use, what kind of psychology we have for that. All those informations are there for the color meaning. Now I click here, which is Explore color combinations, it too shows you the various color combinations. If you want to go for the particular theme of multiple colors, you can go and choose those color combinations to utilize your design work. This is how we use the color combinations to create the logo designs, and this is how the colors are psychologically create that impact among the users and audience. 6. Balance, Alignment, and Proportion in Logos: In this lesson, I'm going to show you what are the basic principles we have to create effective logo design. These are the design principles we also used to create graphic designs, web designs. We are going to use the same principles here. Let us see the principles. We have major eight principles here. First one is balance. The second one is contrast, alignment, movement, proportion, simplicity, emphasis, and unity. These are the major design principles we use to create any kind of design, including the logo design. Let me explain those each and every design principles one by one here. The first one is balance. Whenever you do the logo design, it should be the balanced design. If you divide that logo on left and right or top and bottom, it should have equal amount of weightage. That is called balance. In balance, we have multiple different types. As one is symmetrical balance and asymmetrical balance. Symmetrical balance means, if you look at this design, we have the alignment of each object to the adjacent sides with the same position. But here you can see that we don't have that equal alignment, you can see that, but still it was balanced. Here we have 50% weightage, here I have 50% weightage. If I divide this from top to bottom, I to have 50% weightage here and the bottom also. But here you can see that we have the symmetrical balance. This is the major difference between the symmetrical balance and asymmetrical balance, but both are balance only. So don't confuse yourself. Both are balanced, but it's a symmetrical balance and that is asymmetrical balance. We have another balance, which is radial balance, which means that logo if you slice from any direction, you will have the same kind of elements. That's called radial balance. Here they provided one example for you. If I slice this into left or cross or anywhere in a diagonal manner also, you'll have the same outcome of that logo design. This concept is called radial blindness. These are different balance concepts that we have with the logo design principles. We have contrast. Whenever you do the logo, it should have the contrast. You cannot use the two light colors which not visible with a white background. I cannot use the pure yellow because the pure yellow is not visible with the white background. Since we are going to print the material most of the time in a white background, try to utilize that mid does are dark colors instead of using the two light colors. This example, you can see that my logo color was visible on light and dark backgrounds. I don't need to worry about the background color now because my logo is visible on both colors. That's how we need to follow this contrast principle. The third one is alignment. The logo elements, what you have used, it should be in a proper alignment. It should not have any distractions because that will look like error for the product. You can see here this the logo have the symbols, the objects which are aligned in a proper way. It creates a repeated appearance which is harmony in a design, which is highly required. Here you can see that this particular logo have different elements because here we have some elements and here we have some elements. Both elements are not same. Here also they provide the elements, which is having different shapes, but still we need to align in a proper grade. That's why this is highly essential that alignment in design principles. The next principle is moment. This is also mentioned as direction. Movement means it's all about the eye movement. When you use the elements on the logo design, particularly that element which is facing towards any one direction, that direction only our eyes will move after you have that view or the contact with that logo. You have to effectively utilize in which direction those characters or objects need to face. Based on that only, our eyes will move and follow the logo. That's why this movement or direction principle is highly important alignment and movement. So it's an example of the collection of examples we have here for how that movement and alignment works with the logo designs we have seen in our previous slides. The proportion, it's all about the kind of illustrations, what you have used in your logo design. The proportion need to be followed in a proper manner, otherwise, it will be the biggest mistake of your logo design. You can see here I have two examples. The first one is mentioned as a representation of excellent proportion. The second one is a poor proportion. Here you can see how that hand has a look how it shows the power of that particular brand. But here, they have provided the sunset or sunrise, but it doesn't represent in a proper way. This is how we use proportion with illustrations or characters when we use in our logo design. The distanced object should be in a smaller size and the most nearby objects should be in a larger size. That proportion should be maintained when you do the logo design. And as we have seen in our previous lessons, there is a principle called simplicity. Whenever you do that logo design, you try to create and provide in a simple form because when you have a logo like this, it's not easy to understand what information they are trying to communicate through that logo. It's too complicated to understand. As I said in our previous lessons, the audience will spend only two to 3 seconds for our logo design with the product. Within the two or three logo designs, we need to attract them and they need to remember that logo, which means you have to create the logos with simple elements. And there is a concept called emphasis and consistency. The consistency is much required with the logo design. You should not use too many different elements, which will create unwanted noise and disturbance with that design. Try to use the consistent elements which creates the style harmony with your logo design itself. And you need to emphasize what is important with that logo design. Here you can see that they perfectly emphasized the house with dark colors, which is having better visibility to compare those light colors. That's why these consistency and emphasis are highly required when you do the loco designs. Finally, there is a concept called unity. You need to follow all those things. The logo should have the proper balanced appearance, the direction, the movement, and use a simple elements. All those principles should be used together, which is called unity. This is how we utilize the design principles for creating logo design. We'll apply all those principles in our upcoming lessons to create logos with Canva. 7. Canva Interface Overview: In this lesson, I'm going to show you the user interface of Canva. When you sign up with Canva with N on Email ID, you'll have this home screen. In this home screen, you can see on left hand side, I have a list of icons, and above that, I have the menu. I click here to access the menu. So when I choose the menu, I'll have all the folders, which is the project files I have created using Canva. Now, if I want to create a new product or new design or new document, I can just click here, which is Create selection. I just close this close menu and left hand side, you have a list of icons to access various pages of Canva. Using this create, you can access creation of new document. I just click here, it loads you what are all the new documents you can create with Canva. Remember, I'm going to use only the free account throughout this course. I'm not going to use any paid or pro account. Using this free account itself, you can access all those elements. That's what I'm going to show through this course. Now I close this, create new option. When I press home screen, I can get this home Screen. Now I choose projects, I choose projects, I will have all the projects I have done with the Canva. I choose this home button now because when I choose home, it will take you into the homepage exactly where you want to move. I have the templates option. From this home page itself, you can access the templates and it shows you various templates here and it shows you the categories here, like photos and graphics. All those elements you can access through this page alone. That is called templates. Then I have a brand. Using this brand aption, you can set the colors and the typography which is required for your brand value. I will show you how we can set that in our upcoming lessons. We have the Canva AI. Using Canva, you can create artificial intelligence based designs. We can generate the images, we can generate videos. You can do all those functions using this Canva AI. I'll show you how to use that in our upcoming lessons. You have apps using apps, it can create more works which cannot be directly created with Canva. There are so many huge amount of apps are integrated with Canva. On your left hand side, you can see that we have various category apps. Apart from that, we do have a huge amount of apps. You can directly search here for access those apps. All our things are, you know, Canva apps. And each and every category have more apps. I can go to the CA if I want to access all those apps. So these are the things available with on the left hand side, choose this home again. And at the bottom, you can see we have the notification uh, you know, um, button, and you have the account settings page here if you want to access that I just close this menu. Now, after this left hand side button access at the center, you can see, we have the work area. On right hand side, I have the new upgrading button here. If you want to upgrade with Canva Pro account, I can go for this place. At the top, in this banner area, you can see, I have the three categories here. If I want to search directly that elements or the designs, I can use this search board. In this banner area, you have three options here. Right now, by default, it will be in your design option only. If I want to type the word invitation, it will show you all the invitations I was created using Canva. If I choose templates, instead of showing my creation, it will show you all the content which is available inside Canva templates. You have Canva AI. This Canva AI, you can generate the design directly using your prompts. It shows you the different description here. You can design image, you can create the documents. I can create codes, video clips. Everything you can do with Canva AI also will show you how you can use it and create the designs. By default, it will be your design if you want to access. After this banner area I scrolled down and you can see they always shows you what are all the new designs and elements, new axes, new features added with Canva at the top, which is called see what's new. You'll have all those new items here, that new features also added with Canva. You have the recent designs which is created with Canva. That's how it has the user interface. From the user interface itself, you can access all the elements, all the designs we have created with Canva and all the facilities which is available with Canva. 8. Exploring Logo Templates for Inspiration: In this lesson, I'm going to show you how we can explore the Canva logo templates using this home screen. To do that, I come to this templates category. I click here. And in this place, I'm going to type the keyword which is logo. So when I type the keyword logo, it shows you the instant search option. It shows you the logo design business design, YouTube logo and logo circle. All those keywords are world wide used, but I'm going to use only one keyword which is logo. Now, after adding that, I just press Enter. When I press Enter, it will show you, it will load you lot of logos which is available on Canva. You can basically access all those logos using Canva. The same time here you can see that if you want to create a new logo design, you have the option here, which is create a blank logo. You can also access that if you want to design from the scratch. Now I just scroll down. You can see we have a lot of logos here. And if I feel like I need to mark that logo, I can come to this place and I can choose this as a starred element. It's easy to load that starred elements alone if I want to load when you search for or looking for any particular logo design categories. If you don't need you can simply click here and you can remove it. That's how we use that option. And in each and every logo, you can see, we have three dots which shows you the menu. And if you want to show the preview of the template, you can use it. And if you want to customize the template, you can use this option. And if you want to, you know, translate the text content which is available with Canva, you can also use that, but it's a pro accord feature. So I cannot use it right now. But still, you can use all those things. That's how can access the logo designs. Now, after that, I come to this place. So here I have the category option. When I search here, I can directly go to the category, and here I can choose what kind of category I need to go for. So I just choose the logo here and directly to load only the elements of logo. Otherwise, it will loads the invitation, which is containing logo also. I can choose the style here. They provide you list of styles. It starts with various categories like logo, modern, simple, minimalistic. I choose minimalistic, you can see how minimalistic logo elements are loaded here and I choose modern, it shows you the different results here when you choose the modern. Based on the keyword they provided, the creator provided, it load the elements here, the logo content here. I was bold. You can see all the bold logos are loaded. This is how we load the logos based on our need. We can directly type the keyword here and you can select a category and we can select the style and you got all those logos. You see, it's a wide collection. You can go and look for all the logo tempores which is available. And you can see there are two types of logo templates available here. Let me show you a perfect example with that. Here you can see, I have a logo which is AG letter. You can add the company name on those text informations and here you have the logo, which is six feet. What's the difference we have here? You can see there is a small crown like I can here which shows it's a premium template. It's not for free. If you have a pro account, then only you can access the template. But templates don't have that crown which is only for premium access, you can directly use. Surprisingly, you can see there are so many designs available there without that mark. You can directly access all those designs without any worries. This is how we simply navigate various logo templates available with Canva. You can simply go for this category which is templates. You can type the keyword and press enter. If you want, you can also select the category and style and you have all those templates of logo design in Canva. 9. Customizing Canva Templates: In this lesson, I'm going to show you how we can customize the logo template in Canva. In our previous lessons, I shows you how we can access the logo templates. So I just go to the templates here. I click templates. And here I'm going to choose that category which is logo. I press Enter, it loads all the logos here. I'm going to choose anyone logo, and I'm going to customize that logo design. So here it shows you the logo, and it shows you a lot of logos here. Fine. I'm going to use this logo. So this logo is widely used for creating the movies or cinematography based companies. So I just click here. When I click the template, it shows you that template here and who created the template. And if you want to follow, you can also go for this follow option. If I want to customize that, I had to choose this option which is customize this template. So just scroll down here. You can see we have many more similar logos which is using this theme. Based on the keyword, it collect more templates available with this side and it shows you all those things. Now we can perfectly choose that logo or you can choose another logo if you want. Now I'm going to choose this logo. And when I choose that new logo also, it shows you various, you know, other results which is available below. So I just come there and here, I'm going to choose customize this template. When I choose customize this template, it loads the different category, you know, template, which I was choose. Now I choose this text. When I choose the text, I have the access to edit and modify that logo. You can see I just click here and if I want to change, you can go for that change. I can type the company name here going to type something like Kumar creation. And I can just expand the text here. I just presold Al tiki to expand on both sides. I can just add whatever I want with that logo, I can remove if I want. And here, I'm going to change this information which is cinematography into creation. This is how we simply modify that pre existing logo. I can change the color if I want. I choose the text and here I'm going to change the color according to my need here also I select and I add the color. Here I choose this particular theme collection of frame, the film bit. Also change the color here if I want. Like, I'm going to use the warm color which is red to have the complimentary color values, and I can also change like this if I want. So based on the need you are going to do, what kind of colors are required for that. And here you can see, I have two categories logos. I just we Control Z to do undo and I want to bring that beginning stage again. So I had two pages here when I access the template. One is the light page and one is dark page. You can see how the logo appear over the light background and dark background. In our previous lessons, I told you about the principle called contrast. So when you create the logo, it should be contrast with any color background, whether it is a light or dark, it should adopt both situations. That is called a good logo, and that's how they created this logo. It's a simple and it has a proper principles of logo design. So this is how you can access the template. You can do the modifications by doing adjustments, and you can make it your own logo using Canva. 10. Exploring Fonts, Colors in Canva: This lesson, I'm going to show you how we can use text and colors in Canva to show that I come to the templates and I'm going to type logo. From this, I'm going to create a new blank logo. In this page, I'm going to show you how we can utilize the text and colors in Canva. Now, after loading this page, I'm going to choose the option which is text on left hand side. When I choose the blank document, you can see, I can access a lot of elements here on left hand side. I'm going to choose the text here, so I just click this option text. And if you want to add a text alone here, you can directly press the shotgt key which is and I press you'll have the text frame here which contains the pre loaded text, your paragraph text. I can edit the text here. I just sold the shift key and I edit the text directly. Now, I just select the text. When I click that, I can just move or I can just rotate using those controls. You can also reduce the width and height of the text and that frame will adjust that particular text alignment. Now if you want to move, you can directly click inside and move. You can also use this move icon here to move the elements. Now, after that, I want to scale the text. So I just choose this text. We can have the transform controls here. I can use any one corner and click and track to increase the size of the text. You can see it was perfectly increased. This is how I can just add the text using shortcut key, which is I can simply edit and I can just move where I want. I just delete here and I just click here, this place, which is text. When I click here, I will have these text features. I can use this add to text. The shortcut key we used is I click here so I can load that particular information there. Apart from that, you to have the option which is magic write. It's a AA feature. They provided you. I just click here which is magic write. Here I'm going to mention what I want if I need a paragraph description. Right now I don't need, but if I want, I can directly generate using this magic write option and you have the brand option here, told you in upcoming lessons, I will explain what is this branding kit. Apart from that default options, do you have default text styles here? We have a heading style. You can see that we have a heading style and I have a subding style here, and apart from that, I have the body condensed styles also. I just move the body content style from that place. And I want to place it here. So we have the three kind of styles directly, the heading, subedding and the body content text. If you want, you can access those things also. And below that, you can see the two provided you a lot of the font combinations. I can use those also if I want to create the logo. If you want to know the better font pairing, you can come to this place and you can just click there and you've got that frame. Now I can ungroup that using this option and I can change that content what I have with that font style. Most of the time, those combinations are really good that provide better readability and better communication to the audience through the text information. These are the information we have with the text option. You can edit, you can select all those things or individually. You can change the color here, like, how do I change here? You can do all those functions using Canva. This is how we simply manipulate these text functions available with Canva. Apparently, if you want to change the color of the text, I chose you how we do that. But apart from the basic options like I have the text color here, and here we have the basic colors, right? The default colors here, the solid colors are available here also. But if I want some other colors other than this, I can come to this place which is add a new color. Here, you see, I have five colors here. I choose this option, add a new color, and I'm going to select my own color value here, and you can see that color was added with this category. Now it's six colors. In the same way, if I want to choose another color from this, I can just change it. And if I want to add a new one, just select the empty one, and I'm going to change the color value. You can see I was added another new color here. I can just turn that out. So this is how we directly edit the colors. We can add more colors. We don't have limitations with colors. We can add any number of new colors with Canva and we can utilize that for the text information. For these kind of preset text information also, you can use it. I just click here and I'm going to choose this one and I can simply adjust this after adjusting this this is how we adjust the colors for that information. We can directly come here, edit, and you can add a new color. And if you want to access any color from that page, you can use this option, which is color picker. So you can pick any color on the page of Canva design, so that color will be applied here. Each and every color has its own exa decimal value. Here you can see that after the hash, it shows you the a decimal value of the color. You all may know that the first two letters, which is representing the red color and the second two letters representing green and the third two letters representing blue colors. If I have the maximum value of f0000, it shows you the red and if I have 00 FF which is the maximum value. You can see that it's a green and if I have zero, zero, zero, zero, and FF, you have blue. Those color values are highest values, FF and this is the hexa ismbol value. You can load it and you can apply for any shape or text information inside Canva. 11. Organizing Pages in Canva: In this lesson, I'm going to show you how we can organize our pages with Canva document. In our previous lesson, I shows you how we can use text and colors for the text. So here I just added the black color background. To do that, I just select the page and I have the background color option at the top. I click there and I can choose whatever the color I need for the background. Just select that. This is how we add the background color. Now you can see that I have only one page here. Other three options here. I have ad page, I duplicate, and I have log page. If I want to log this document, that page alone, I can use this first option. I can duplicate that and I can create a new document. Means new page. I can create the new page using this option also, which is add a page. I click there. I got a new page with the same background color which I was having for the first page. If I want more yes, I can add, I can scroll and scroll if I want to access all those pages. If you want to organize those pages, you have another option. I come to the bottom of this interface, you can see, I can either zoom in or zoom out that present document work area. I'm going to choose the first page here. Now, I just zoom this so you can see how I can zoom that particular document, scroll down and I zoom like this. So up to and percentage, you can zoom that and you can do the editing works. After the Zoom, you have show pages thumbnail. I click here. When I choose this option, those pages will be displayed in thumbnail format. You don't need to scroll that. You can just have a look on the bottom here. You can see that it shows you each and every page with a thumbnail view. This is how it shows you the page view and you can organize using this option, which is hide page thumbnail or show page thumbnail. Now after that, it shows you the present page number and the total number of pages. So through this option, if you want to navigate to the particular page, if you have a 300 to 400 pages and want to jump to this particular page, you can just click here and you can choose that page number and you can press Enter. So you'll be there in the particular page. After that, I have grid view. Using Grid view, I can show that document all the slides or all the pages in a single view. Here I can just track and drop that page to organize the other pages where you need. You just click and track and drop. You can see there is a purple line out there. It indicates that was the present selected the particular page. In that same way, you can move any page and that purple line when I move that indicates you successfully move to that location, you can release the mouse. This is how we just manage the page using that Canva. Now I choose this option which shows you present fold screen, the shortcut keys, control shipped P. No control shift B, control Alt B. So I press Control ATP, you'll have a full screen view of the present design or that slide. This is how we organize the all pages. We can add a multiple page. Even if you don't need, you can select that particular page or come to that particular page. You can delete that without any worries. This is how we manage the pages in Canva. 12. Working with Canva Elements: I In this lesson, I'm going to show you how we can use the Canva elements for creating logo. To do that, first I create a new document. After create a new document, you can see that it's a logo document. So from the template, I was choose create new blank document, and I got this page. Now, on your left hand side, when you created a new document, you can see we have a lot of options here. It shows you the design. So that design itself will load all the templates which is available relevant to the document. So it shows you all the logo designs. If you want that logo design, you can simply click that. It will be loaded with the dog Mud itself. You can select it, you can modify the color if you want. You can select the background color, you can change everything using these options. You can directly access the templates using this option design. Now I just come back into this. In this I had styles also. Styles means collection of the typography and the colors. It will be saved as a separate file or individual concept called styles. If you want to utilize that style for this particular page, we can use it. For example, here I have a lot of styles. I see this style looks good. I just click here. When I click there, you can see that style was loaded inside the design. I can also shuffle that style colors. I come back to this place. You can see that I was uplaed this style. Now it shows me I can shuffle the colors. I click again to that place so that I can shuffle the colors. You can see that this is how it shuffle the colors, which is present inside those things. So you can apply any style to that page. It works perfectly without any problem. You can see that. I'm going to add another style. This is how it transform the colors, the typography, all those things. I just give undo and I don't need those styles now. I just want to use the blank page. This is how the templates and styles are working here, and after that, I have the option called elements. We already know how to use the text. I choose elements. In Canva, it has different category elements, and we have that with shapes, which means basic geometrical shapes are out there. You can directly use those shapes and I press shapes here, come back here. You have the separate category called graphics. So you can navigate a different graphics here if you want, you can also use the search bar. You can type the keyword and you will get that. You have the graphics. We have the image AI generator. We have stickers, photos, videos, audio chart, many more. Basically, you can load any element which you required from this multimedia elements. So for creating logo design, I'm going to use only two elements from this. One is the shapes. You can see that we have the basic geometry shapes and second one is graphics. Than shape and graphics, I'm not going to use any other element here. But in this, I'm going to use the text element. So using text, I can add the word based logo, hybrid logo. So that's why I can use that also. To use these elements, for example, I need a rectangle. If I want rectangle, I can click here so that rectangle will be added inside my design. However, you can also use the shortcut key. So to access this square or rectangle, you can use the shortcut key which is R. So when I press R, I can load that function of adding rectangle here. And I can move this rectangle at any direction, you can see that. I can simply select it and I can move anywhere I want. I can release it. You have the transform controls here. Using the corners, we can reduce the dimension, the width and height. You can see that. This is how I can change the dimension. If you want to maintain the proportion, just give do, just presold the shift tiki. When you presolve the shift tiki, you can maintain the aspect ratio. You can see that. It maintains the aspect ratio in a proper way. This is how I adjust that dimension of the rectangle. If I want to increase the width alone, I can use the side adjustment. For the height also, I can use that adjustment which is present at the top and bottom. This is how we do the adjustments. In transfer control, you have another option here, you can see that drag line from shape. I just click here and drag here and I can simply place here. So you got a new rectangle shape with the line. So if you want this, if you are using that white board in Canva or if you want to create some explanations with the shapes, you can definitely go for this option. Remember to use that, I just come to the edge. You can use any direction element here. It shows you four diluenons. So simply move here. And if you want that at any point, you can just click here, that's it. So it facilitates with a lot of new features. You can add any number of elements, not just one or two, it's easy to add those features. This is now I can scale it since it's the major one and those things are further elements. From this also, I can further create many of them. I just select this and. I just tell it that and I select it. Now it's fine. I can reduce the size. So from this, you can also create new dimensions. I can move further and create the subcategories. So this will act as a parent and child and grandchild. This is how from the rectangle itself, you can create so many features. After adding the rectangle, you can go to the top and you can see that it shows you the stroke style. If you want, you can use a stroke, and it shows you the corners. So you can adjust the corners if you want. You can see that adjust the corner radius. So if you want, you can also have the rounded corner, rectangle shapes or square so after that, we have the circle. You can use it for creating ellipse, oval, and circles. We have so many other shapes. So you can just load it and based on the ke, you can utilize it. If you want to rotate, yes, you can also rotate that. This is how we have the basic geometrical shapes or geometrical shapes. You want some new shape here, you can see that option generates shape and you can mention what shape you required to create and you are going to use. You can give a description and you can just add it. Let me show you the example I choose inspire me and it shows you that leaf and I want to generate that generate that particular leaf. I'll get that shape and I can utilize for the design work. Just wait to take your time. I just click here, it was loaded. You can see that. It was loaded, I can change the dimension. I can change the color if I want. For create the logos, if you want to create some new shapes other than what Canva provided, you can use this option, which is generate shapes, which is highly valuable. Apart from that, I just come to the shapes again. Here I have option called graphics. I choose CO. So here you have all kind of graphic relaxes like I'm going to type game. So you'll have all the graphics relevant to the game. We can see that and I'm going to dye game icon and you'll have all the game around icons, and you can use it if you want, that icon with the logo creation process. So I can mention particularly the term icon if I want that in icon form. When you choose that element, it shows you the magic recommendations. You can see that I choose C and it was loading more elements and you can utilize it for creating your designs. So this is how we use that Canva elements for creating logo designs. In upcoming lessons, we'll utilize that and create the complete logo. 13. Using Rulers and Guides: In this lesson, I'm going to show you how we can use rulers and guides in Canva. Because with the help of rulers and guides, we can align the objects in a proper positions. Let me show you how to use that. Access rulers first, I go to the file menu. After creating the new document, I was doing the steps. After creating new document, I go to the file menu and I choose settings. In settings, you can see the option show rulers and guides. I click that, you can see the shortca keys shift R, when I choose, you can see we have the ruler on top and left hand side. This is the starting position. This is called origin. The position is zero here on both X and OIAxis. From this zero on X axis, you can see, the total dimension is 500 pixels. If you want to know exact dimension of any document with Canva, you can just go to the file and it shows you what kind of document it is and the user name and the dimension, the width first and the height in the form of pixels here. It shows you 500 pixels width and 500 pixels height from this left top corner. Now, this is how we use shortcakey shift or you can see that I just press the ship so I can either show or hide that rollers. So after adding the ruler, I can create guidelines. So how do we create guidelines? I can utilize that ruler. From the ruler, I just press and track towards the bottom. You can see that I have a purple line here. This line is called guideline. So I can create any number of guidelines from those ruler bars, from Oxs and X axis also. So you can just create. So why do we need guideline? When you create a logo design with multiple objects and elements, it's easy to align those objects with guides. For example, I just add a rectangle shape, just imagine I want here. In this particular point, I need to add another shape. I just add the shape and I just want to change the color and I want to reduce the size. As I said, that required to fit here. Until this, I just align using this. Then I want to add one more shape below that. To do that, I again go to the elements and I want to add the element here which is this, and I choose it and I reduce the size and I place here and I want to change the color also. I'm going to use the color. Just white, not white, I'm going to use this crimson. Instead of using this blue, I'm going to use the white. I'll have the appearance like this and you can perfectly align with the proper positions if you want to create the proper alignment for each object. So I can add more guidelines. And I can control the elements arrangement here, here, I'm going to add one shape and I want to change that color of that rectangle. I change the color and it should fit within this space and I want to change elements or details. I just zoom in. I select this particular element, I just scroll up and here I'm going to add the text. I'm going to mention the name here, which is the company name maybe. I just add the text. After that, I just select the text element and I want to move a little bit app. You can see that how the guidelines are helping us to set the proper arrangement of each object. I choose the text. I want to choose the right font style here. We have huge amount of font list. I can choose which one I want. I need a little bit better font. I again go back and this looks good, the leakage pattern. I choose that one and here also I want to change the text color. To do that, I come to this place and here I want to choose that text color here. After choosing that, I use the same color which I was used for the remaining loco design. You can see I was just added that object. Now I change it. I just zoom a little bit. Again, I'm choosing this frame. I select the entire text and I choose the color what I required. I click outside so that the text color will be visible here. After that, I had to come to this place and I choose that rectangle which I was created at first and I want to increase the height a little bit. To set the boundary, I just create another guideline to set the distance with the proper positions. Now I choose the shape and I expand up to what I required. So I just reduce with this itself, I don't need too much amount of space. I select that guideline, and I move and place exactly where I want. This is how we use the guidelines and that rulers. Without those things, it's not easy to create these kind of design works. This is how we use the rulers and guides in Canva. 14. Brand Kits in Canva: In this lesson, I'm going to show you how we can use the brand option in Canva. So this option helps you to maintain the particular brand color typography when you do the design work. Unfortunately, you can use those typography works only with the pro or teach con. But still, you can use the colors of the brand. Let me show you how we can create the brand using this Canva. To do that, I come to this Hana home page. In this left hand side, you can see, we have the option called brand. Click here, so it shows you the different options which is available for brand. You can see that it has the updation for access the complete use of this brand with Canva Pro. But right now, I'm going to use this here. So you can see that I was having only one brand kit. I didn't have more than that. Here you can see that it shows you only one brand kit. You have the professional account or the teacher account, you can have multicle brand Kate. So here I'm choosing that particular the brand, and he can upload my logo here. So if you have the pro account, you can upload the logo. Otherwise, you cannot upload the logo. But here I'm going to use the colors. You can see that they mentioned you can use three colors here. It based on the logo I have, I can select the colors from the places. I choose this and I can choose whatever the color I have with my logo, and that color will be applicable on that color palette. And here also, I'm going to select the color. Like I'm going to choose some complimentary colors here. Little want the red color. So I just increase the red color value a little bit. And here I have the gray color value. This is how I have the color values here. I was set and I can utilize this for my brand logo design. If you want to add more than three colors, you can use this option, but still you need to upgrade. For the free user, you can use three colors and after that, I come to this fonts. Here I can add the titled heading font and subtitle font that section header, body, code, caption. For all those things, we can select your own font which is useful for you. And after that, I have the brand voice. So if you want to add a voice, you can add it the brand photo, the brand graphics, the icons, charts, all those things are available for the brand. But now I was used only color here because that's only available for free. Now let us see how we can use those colors with the logo design. Now we go to the create option and I'm going to choose the logo. I just type logo and presenter and I choose the very first one. This is what I need. With this, I'm going to use that brand colors I was created. I directly go to this design. I'm going to load a template here, which is the design lady creator. I click here, you can see that it was loaded and all those things are just text information. Now I come to my colors, so to do that, I just select the background, and here I click and you can see that this is my brand kit, and this is the colors I was used with my brand. Now, from this place, I can directly access those colors. I I want this color, I can use it and I choose this text and I'm going to access my color here directly. This is why this brand is highly valuable. So you don't need to go for anywhere else. You can directly access your brand value from this design itself. Now I chose this text and I'm going to use that font color into white or this gray, which will show you how we have this information with this dark background. So this is how we use the brand kit color values, as well as the typography work. Since it's a free icon, we use only colors. But if you have the pro Atcha icon, you can also use the typography, and the remaining Images logos with your brand itself. 15. Uploading and Customizing Assets: In this lesson, I'm going to show you how you can upload your customized shapes in Canva. To upload that, I come to this upload category here. I click Upload and I want to choose this place which is upload files. After choosing the upload, here you can see, I have a PD file. In this, I have the music symbols with the hot shape. I choose it and I press open. When I choose this and press Open, it will be uploaded in this Canva document. You can see I can upload images, videos, audios, designs and folders. Since it's a PDF file, it comes under this category which is design. Can just click here and I can load that content inside my design. Can see that it was loaded perfectly. Also I can change the color of this item using my Canva interface. You can see it shows you what are all the colors we have with this design. I'm going to choose this one and I'm going to change the colors I required. You can see I'm going to make it monochrome. I'm going to use the same color for all those shapes, but not for this shape. There is a shape out there which is present. This is how I used to fill the colors, and this is how we just input and utilize those customized elements inside the canva. The same way, if you want text to content, and if you want to load the font, you can also load it, but this feature is only available for premium members. So to do that, you can just add text field and you can choose this font style. And at the bottom, you can see that it shows you the option which is upload a font. If you have a Pro account, you can upload your customized font, and you can utilize it anywhere in your design. So this is how we upload the elements. Remember, we can upload many elements, including images, videos, audio, design, and the complete folder, also. Since you are going to create the logo design, we just uploaded the shaves which is available with the designs. 16. Creating a Simple Wordmark Logo: In this lesson, I'm going to show you how we can create simple word form logo using Canva. To create that, I choose Create button here. After choosing that, I just type the keyword logo. Remember, you have to use this option so that you can access all the logo design based categories, the documents here using this, create a design. In this, I'm going to choose this option which is logo, which shows you the dimension of 500 into 500 pixels. Remember, we are using the free account, you cannot change the dimension later. If you want to create a new document with the particular value, you cannot use this option. This is a default 500 into 500 pixels. You want to customize your logo dimension, yourself, you can come to this left hand side, the custom size. I click there and here you need to mention the measurement, whether it is inches or pixels or centimeter, you can choose whichever you want. After choosing that, here I'm going to mention what will be the width and height? For example, I'm going to mention 12 inch width and 12 inch height. This will be one square feet, you can see that. It's a vector logo I was creating. If it has this much amount of size, I can use anywhere without quality issue. So when you create the logo, as the first time itself, you should be aware of the dimension and add it in a proper way because we cannot change it later. So I choose create new design now. Now it is getting ready. And at the top, you can see that it shows you the dimension of the particular logo with the name untitled design. And here I'm going to change the name of that logo. I'm just typing the keyword word form. So after adding that, I just press Enter, and this will be my logo name, which means in the document name. And I come to this file menu and in file Meno I just click the file. You can see that it shows you the file name as well as that dimension of the logo. So we perfectly created the base dimension for the logo. I said, I'm going to create that word form logo here using Canva. To create WordFm logo, I'm going to use this text option or I can directly press T to add the text field inside Canva or carrier. Here I need to type what will be that company keyword I'm going to use for WordFm logo? I'm going to use the keyword Canva now. So this itself required the logo just imagine. So I'm going to choose the text and I'm going to scale it as I request. So I come to the edges, so I'm going to scale it and I'm going to keep that as a center. So if you want to align the objects inside the canvas, we have multiple ways to do that. So first thing, I can just move that to the canvas inside. So right now we are inside the canvas. So after that, I come to this top manuba you can see that we have the toolbox in the top. And here I'm going to choose the position. Position, I have the aligned to page option. You can see that, I can align the selected object into the top or left or middle or right. Wherever I want, I can just align it. In this, I choose the middle and center, which means in axis and axis, both axes will have that element in a center position. Now after that, I come to this font style. Here I choose the font style. You can see that, it shows you a lot of fonts with different categories. On first thing, it shows you the handwriting fonts. If you want to utilize something like this for your logo, you can go for this. I just click here. Since I was used the capital letters, it shows you in a different way and for this, I cannot use the script face of the the handwritten style will be app for the sentence case, which means the first letter was the capital letter and the remaining letters are small letters. I'm not going to use this handwriting. I'm going to choose this corporate. The corporate will not have the writing appearance to have only the formal font styles. You can see here, I have this font style, which is Canva, it looks good and I just scale it more. I just go to the positions and I align this to the center position. This looks better and I'm going to use this for my further creation works. Let us see how I'm going to create the further works using this option. To do that, I simply duplicate this page because I was already added that word form logo here. No, I can either duplicate in the same page and I can select the better font style here for the word form logo because this logo will represent my brand and that will represent the quality of the brand and how it will be perceived by the audience. So the kind of, you know, the view I required decides how I need that particular, you know, the font style. So here I was having three font styles. You can see that. I just, you know, reduce the size, like duplicate once again and I'm going to choose the multiple again here. Can see all those font styles are free. We don't need to pay any money for that, all are free font styles. You can see that. So this is how you decide what font style you required for that logo and how we need that appearance for the logo design. So you can set the multiple word form content for your logo, and at the end, you can finalize what will be that logo of yours. For example, it just imagine I want this particular font for the final form. I add a new page here. I just show that view and I copy this alone because I want to improve this. I copy this and I come to this place, and here I'm going to paste it. Now I'm going to change this information further. After choosing this, I come to the text properties here, you can see that. So if you want more bold appearance, you can use this Texas styles, bold, italic, and underline. These options are available for you. And if you need the strike through, you can also use that. Apart from that, you can see here I have advanced setting options. It shows you the letter spacing and line spacing. When you do the logo design, sometimes we use this letter spacing. We add more space or we reduce the space between each character. Based on that expectation, we can decide how do we need that? By default, it will be zero. So this is the zero value. Now, you can directly use this for your logo. You can select the color what you required for the particular shape, and I'm going to align it again at the center and middle of the design. Now this is one way to create this word form logo. We to have another way to construct this word form logo, which we can break this into multiple characters and we can align and we can create how do we need? Let me show you how to do that. To do that, I just duplicate this page and I'm going to duplicate this further. And here you can see that I just use this C alone with this, and I'm going to duplicate this. So to duplicate, I just right click and I choose duplicate or I can use a shortcut Q, which is Control D also. I just click and I got it. And I type the word, which is, and I just want to type N, so another way to duplicate the shapes, which is I have the letter. I just press the Atiki and I just click and track and I got this text. And it was N. Now I need B, so I just add and I have already. Again, I'm going to use that I just obligate. Now I can reform this order using the mouse. You can see how we just redefine the structure of the logo. Based on the need, we are going to decide how it will be You can try with different styles. I just tried with one style here and I'm going to try with another style here. I just keep this away. Here I'm going to connect this and just move further and I just in a precise position. Here also I just connect the basement. And here I just connect it in a proper position. Just a little bit expand that size so that I can fit that within that space. This is how we can create the further steps also. Remember, we are creating word form logo. We didn't use anything else. We simply used that text and different appearance of the text. This is how you create the WordFm logo, and most of the time, the people who need the word form logo will use only one font style and they simply adjust the font space, the size. They don't use, anything else, and they will use their particular brand color, whatever they have. They use that as a logo for lifetime. Most of the time, this is how the proper selection of typography plays a crucial role when they create the word form logo using any software. 17. Making a Combination Logo: I in this lesson, I'm going to show you how we can create the hybrid logo, which is the combination of text and shapes logo in Canva. Through that I was created a new document and I just add a text field here. After adding that, I'm going to use the company name. I just use the keyword Canva and I just expand the size and I place exactly the center of this page. For Word file, we use this work. In our previous lesson, I shows you how do we do that. Now I need to add the symbols inside this do we add the symbols? How do we decide the symbols of this logo? We are going to use the concept based elements inside this design. For example, Canva is online design platform. We can do all kind of graphic design works, VT editing works using the Canva. I'm going to represent how we do the design work using Canva. The design adaptation, I'm going to add with the Canva logo. To do that, I just come to the elements and here I'm going to choose the graphics. Graphics, I'm going to type the keyword which is graphic design. So just type the keyword graphic design and you can see we got a lot of tools here, and the icons are also out there. I'm just using the keyword graphic design icon. And you can see, we have a lot of, you know, tools here. And most of the tools are, you know, the premium elements. You can see that, but this one is free, but the have too many elements. You can see that this is good, this one is, you know, meaningful, but it has too many elements, so I cannot use it. I want to use the pen. So the pen may be in the form of graphic pen or if it is a pen tool, it will be the better one. You can see that when we have this pen tool with us, it's easy to represent what we do with this Canva application. Most of them are the pro tools, you can see that when you have the Pro account, it's easy to access those elements. Fine, I'm going to use this one first, and I just add here like this. Now, when I add it, it shows you the magic recommendations. I just choose CO. So all those elements of what I have here is free. That's a beauty of the convoy, you can see. First we have all those three elements. Now what I do is after adding that, I can transform that as pen tool. How do we do that? Just simply rotate that and we are going to add arc here after adding that, we are going to add the points. Let me show you that. Just type the keyword arc, so you have a lot of arcs here, you can see that I just click this button and I rotate that, I can scale it and it can place exactly where I need that. I don't need to worry about what you don't have. Just think about what are the resources we have with Canva and that itself enough for you to build your own visuals. Now I can add a rectangles here, just press arc to add a rectangle and I can reduce the size. You can just move about and I can place exactly where I need those shapes. I just reduce the size again. I make it into black and I just select it and I just rotate this and here I'm going to place the same way I just duplicate, I just resolve the Atiki and I place exactly where I want. This is how I add the shapes directly with that. If you want to add the basier points also, you can add it. For that, I just add a line. And I want to reduce the thickness. I just reduce that into two and I want to adjust the dimension here. I just adjust like this. If I want to add, I can add a small rectangles on the edges. Before that, I want to select all those shapes and I want to set that into center. I select these objects group it and after that, I select all the elements. I choose position and I choose center. Now this was in a center position and just move a little bit above. Now I just add a rectangle and here I want to reduce that size and also reduce the size. Now I change that into black. So if you want, you can create your own shape. You don't need to still strack with the pro elements. Now, I just add a circle. I use a shortcut PC and I add it, and I convert that into the black object. Here I just want to select the elements, particularly the strokes first. I select strokes and I convert that into white since I'm going to use that in front of this shape. After adding that curve into white, going to change that stroke into white. I'm going to choose that pen shape. I click here and I'm going to choose the color which is black. Here I'm going to choose the white. After choosing that, I'm going to choose that shapes. We have four rectangles there. I'm going to choose each one and I'm going to fill the color. You can also choose one object and just select it. Since the objects are in front, it's not easy to access the elements. I just ungroup that and I want to select the elements now, just click here outside, so I can deselect the elements. Now I select the rectangle alone and I want to change the color into white. And the same change on other rectangles also. I can use Copy style option here. I just selected the previous properties object. Now I click here so that I can convert that also with the same property. Here I choose that and again, I change that to white. I do the same thing. I choose Copy style, and I click here. Now all objects are out there, but it was in a white color. I choose all those objects by just click and track, the group it I track and place here. Now I want to bring that in front. To do that, I just write lay and you can see the option, we have the option called layers. Layers, I choose bring to forward. I can bring that into forward and I select both elements after choosing that, I come to this position again. In position, I'm going to choose horizontal and vertical into center. Can see that this is how I set here I manually. So you can create your own custom shapes if you want. Remember, we used the tiny elements. If you are going to use only for the digital purpose, it's not an issue, you can directly use it. And here I'm going to use the text after adding that and I'm going to combine both elements. I use the font size, and I want to select that font I acquired. I used previously, I'm going to use that corporate style. Corporate, we have so many styles and I want to use this font style because this looks unique and that will represent my product in easy manner. With this the graphic, it's easy to reach the global audience, and they understood that this is the platform which helps you to build the graphic design work. Now, if you want to change the theme of this, you can just change the color as you require, and I can also change the color for the text. So this is how we build the hybrid logo. Based on the need, you can just find the graphics. You have so many graphics there. You can see that. Like, if I given the category, which is education, I have a lot of elements according to that, you can see that. I have a lot of elements here. I do have the filter option here. I come here and you can see, we can select the kind orientation which is required for your work. This is how I use these options. We can load any element, the shapes, symbols from Canva elements. You can add the typography together, we can create this text and symbol based logo or hybrid logo using Canva. 18. Using Negative Space Creatively: In this lesson, I'm going to show you how we can use the negative space in logo. Logo design, we have two kind of spaces, positive space and negative space. Negative space represents the empty area, you can see. Here we have the empty space, and here also, we have the empty space in between each letters. All those comes under this negative space. And the positive space represents that element occupied areas. So utilizing this negative space in a proper way for creating logos is much essential. Let me show you how we use that in a proper way. Now I'm going to just search the QR which is fun. You can see we got a lot of results here and I just duplicate this page. This text style doesn't have too much amount of thickness, so I want to go for too thick text information and that should be the app one for showing that negative space usage, and I was using these informations Okay. So I just load here the different styles. Just imagine I'm going to use this style here and I just want to reduce the particular font distance. To do that, I come to this type settings, the advanced type setting, and I reduce the distance a little better. Now I want to implement this pen tool inside this letter A with that negative space, what we have here. So to do that, what I'm doing is I just group that element alone. I select those elements alone. I can see that it was in a group, and I'm going to use it here on this space. And before that, I just give one to and make sure I was having those elements there. Here I just want to add the shape. In this negative space, I'm going to add these informations. To do that, I'm going to use the shape here first. I add a rectangle, not rectangle. I need a triangle, actually. I just delete this and I choose these elements. Here I'm going to choose the triangle. I have the triangle here with the shapes. I just click here. After adding this tangle, I can simply select it and I can adjust this as I require. You can see that I can align and place exactly where I want. I just increase the height alone, and I'm going to select that again, and I'm going to adjust the width also. So based on the need, I'm going to fix, how do I don't need that space? Now I select this information and it move beyond that. I choose that layer and I bring it front and I just need to bring more because I have the triangle shape there. I choose again, the layer and I choose bring forward. Now I can place this here you can see. And I want to add one more rectangle here. I just press R. I got a new rectangle and I reduce the size and I want to change the color into white. I reduce more. Reduce more. So after reaching that essential dimension, I just want to place that exactly where I want. So I increase a little bit again and I want to place it here. So this is a perfect place where we can place that object. So this is how we manage the negative space. And if you want, you can also use that fill area to completely fill the detailes and here also, we have the space, but we not yet use. But if you want, you can use that also. So you can add this kind of elements based on the logos, you know, ideas. If I don't have this kind of space, like I was having only this much amount of space, it's not easy to utilize that negative space. So you cannot use all kind of, uh, you know, text formats to utilize negative space. You need that scope with that text. Then you can use in this kind of work. So this is how we use the negative space, you know, to be meaningful with Canva. It saves a lot of space that they at the same time, what will be more meaningful and simple in terms of loco design. 19. Designing Logos with Gradients: I In this lesson, I'm going to show you how we can add gradient colors inside logo designs. As we have seen in our earlier lessons of design principles, we should not use the gradient colors while we create logo design because it's not easy to make the traditional printing process with that logo. But we are going to use that logo for only digital purpose or digital printing alone means it's not a problem. You can utilize the gradient colors. So to use the gradient colors, we have the va futures. For example, I'm going to use the gradient color beyond this symbol. So in this object circle, I need to use a gradient color. To do that, I select the object, and I choose the color. Here you can see we have solid colors on these areas. You do have grading colors here. You can see that they have the default gradient colors. I add one grading color here, which is this linear gradient. When I click that, it load that color value here. You can simply see that and you can load any gradient color what you required. Here you can see, we have the colors from the Canva logo itself. This is how we load the gradient colors, and if you want to edit the gradient colors, you too can do that. To do that, I come to this doc one colors. When I choose that, it shows you the two options. By default, it will be the solid. But if you choose the gradient here, you can edit the gradients using this Doc one colors option. It shows you what are the colors we have here. You can also change the color into this linear to 180 degree or the linear gradient in a corner or from center radio gradient. You can also swap the colors like this. I just resolve the color, dragon drop here, so you can swap the colors and you have the result here. You can basically swap the colors and place how you want and you can get all those changes with the Canva colors. Also add more colors if you want, but it's not advisable, but still you can do. See here, I just choose this option, add a new gradient color, and I got a new color. I can change the value here, what I required, and that color represents here. I chose the radio gradient. You can see that edges, we have middone and we have the highlight blue, and we have the purple. Based on the knee you can choose and you can add more colors if you want. I just delete that. If you want to delete that color, you can simply do one thing which is you just come over the color and you have the delete color option here, just click that. This is how we add the gradient color. If you require, yes, you can go for it, but don't forget we need a proper contrast here. Without contrast, those are not visible elements. I choose this text and I'm going to add the color here, which is represent this information. This is how we use the gradient colors, and at the end, I just want to do smaller change here. So I just choose this gradient value, and here I'm going to change that just want to flip the colors. I want that purple on right hand side. So what I do here is I just drag and place on this slide. This is how I have the output. Now I select the text and I choose the text color, and I choose this pick a color of share. I'm going to choose the color from the very first pixel. We'll have a proper color selection here. This is how we use the gradient colors for logos in Canva. 20. Add various Text Effects: In this lesson, I'm going to show you how we can use various text effects for adding the logo text with Canva. In our previous lessons, I shows you how we can use the gradients. Now, I choose this text alone. After choosing this text at the top, we have the tools. In this, I'm going to choose this option effects. Choose effects, you can see that it shows you a lot of options, including shadow, lift, hollow, slice, outline, echo, glaze neon, and background. You can choose the right effects if it requires. It's not necessary to use the text styles, but if you want, you can go for the text effect and it will be useful for you. Here I'm going to choose a shadow first. If you want these kind of shadows, you can add it and you can also change the color of the shadow. You can adjust the transparency, offset, blur everything using the properties what you have here. But if it requires, you can go for those options. After the shadow, I lift, I choose lift. The lift will provide I just make this nun first and I choose lift lifts will have small intensity behind that text. You cannot control the colors, but you can just change the intensity if you want. Again, I choose none, and I choose hollow. If you want the hollow text, you can go for this. You can adjust the thickness of the hollow text, and based on the need, you can just choose it. Choose none again and I choose flies. The slice is one of the best typography effects, and you can use if you want. You can also adjust that offset value of that slice, and you can also change the direction if you want. Can also set the thickness of the slice, how much you want for that text information. Going to change the color, see I'm going to choose this color and I'm going to reduce that darkness little bit. Basically, you can set, how do you need that properties for that particular option? Choose none and I choose this outline. The outline is also there. If you want the outline alone, you can use that can change the thickness and color. I have echo, so it'll have multiple shadows like appearance. You can see that, which creates the eo effect and glitch, we have glitch neon glow and we have the background. You can add any solid object here with the spread value and you can adjust the transparency also adjust the roundness, how much you want with the colors. These are the effects we have. If it requires, we can go and use it otherwise, you don't need to use it. And you have the shape option here. So let me show you how we are going to use it. I'm going to move this about and I'm going to choose these elements alone. Now you just imagine I need to add the Canva text inside in this place. So what I do here is I choose this text and I just choose the same effects, choose the curve I can curve it. You can see that it was curve and I can place where I want that curve. So I just adjust that and I just move and here I want to adjust the values. In this, I just want to move this below a little bit. And I can increase that depth now, the curve value will be adjusted. You can see that, how I want that. I choose that text and I change that color into white. You can basically adjust and you can get the kind outcome you required for this logo design work. Based on the need, if you need, you can go for the usage of the effects. Otherwise you don't need. This is how we use the text effects in Canva to create loco designs. 21. Applying Texture and Patterns in Canva: In this lesson, I'm going to show you how we can use the texture and patterns in Canva. To create logo design, most of them, we don't use the texture and pattern, but if you are going to use that logo in digital alone for YouTube channel and other things, you can go for using the texture and patterns also as we used the gradient. Let me show you how we do that. First, let me show you how we can add the texture on this logo design. To do that, I come to the elements, and I have a lot of categories here. In this, I'm going to choose the graphics. In graphics, I'm going to choose the keyword which is required to add the more sophisticated appearance for the logo. Like, I'm going to use some texture here, so I'm going to type it they press Enter. So it shows you a lot of textures. You can see that it adds so much amount of texture. Like, I'm going to use the keyword which is vector abstract or abstract. So it will load a lot of abstract elements here, you can see, I can just load it and I can utilize where I want that particular element. I just want to change the color into white. So here I change that into white, and here also, I want to change that into white. Now I can just use it where I required. So I just increase the dimension, and I send it back. I use shortcut Ki Control open set bracket, and I want to reduce the transparency. So I come to this place and choose this transparency, and here I'm going to reduce that. Based on the need you can utilize, but you require that demand. Without demand, you cannot use it. Otherwise, it will be not good design, will be invalid. I just tell it that the same way you have too many elements here, you can see. I can also use the other elements like this. We can just add it, I can just edit it as it requires and you can complete the work with Canva. Here I just add and send it behind now, I just adjust the transparency. So this is how we add the textures for the logos or designs using Canva. You can also use the patterns. Let me show you how do we add the patterns. You can use either one, either a texture or pattern because we don't need to load too many elements. So to do that, I just want to delete that texture I have here, and here again, I just move it and keep that in a center position. I want to add the pattern. To add the pattern, I come to my elements and I choose that frame. Here I'm going to type the keyboard frames. So I just type frames and press Enter. It shows you a lot of options here and I'm going to choose this category, which is frames. So I frames, I choose the circle. I need to adjust the circle as I have this particular shape. So here you can see that I choose a shape and I choose the position, it shows the exact value of that particular circle. Now I want to change the dimension here. So this object have 8.06 and I'm going to match it. Instead of that, I can change that size into eight. You can also, lock the aspect ratio if you want. And here also, I choose the same thing. I just press eight and it will be scale with the same dimension. Now, after that, I come to these elements and I choose the option which is images. I don't need to use the graphics, I choose photos, and here I'm going to type the keyword pattern. You'll have a lot of patterns here. You may mention what kind of pattern you required, black and white or any other different style patterns if you want, you can go for that. By default, you'll have all these patterns. I'm going to add one pattern with this particular element. I choose this pattern. I just drag over the frame, so it will be directly added inside the frame. I select the frame and I send it back behind using this layer option. You have a shortcut keys, you can see that. I want to send it step by step, not in a single move. I choose sent backward. I choose send backward, backward. I was went behind that. In this place, I want to choose this transparency. I want to reduce the transparency value. So you can use these kind of patterns if you want. It's purely based on your need only. Since those patterns are available with Canvi doesn't mean you need to use it. So based on that need only, you are going to use it. I just track and place inside. You can see it was perfectly added. And you can also edit the pattern if you want. I just double click here and just scale the image as I require, and I can place exactly where I want. So in this way, you can simply just do your work. You can add the patterns also with the Canva. So you can effectively use the textures and patterns to do logo design in Canva. 22. Exporting Logos in Different Formats: In this lesson, I'm going to show you how we can export our logo into various file formats. So after completing all the works, let me show you how we can export that. To do that, I come to the share option here. In share option, I have the option called Download. We can also share directly with social media, but here I'm going to choose the download. Remember when I choose download, it shows you the option, the default option, which is PNG. It shows you the 2000 into 2000 pixels. The dimension is bigger because I was used 12 inch dimension width and height, the custom made dimension, there I was created a logo. If I use the default logo dimension, which is 500 to 500 pixels only, I will not get the better quality with that. Do not try it that way, use your own custom dimension and create your own logo. If you want to maintain the PNG file, you can go for this. However, if you need the transparency of the background, you need the pro account. So if you want the PNG file alone, you can go for this option PNG. Remember, you cannot increase the quality or do any other change with the dimension because we are using free accoun. Why we are aware of that and created the new document with a perfect dimension. So you can come to this place. You can set the file format, and you can select the particular page alone if you want. I can select current page alone or I can select only the page number five. So based on that need, you can choose, and it would show you what are all the pages you have selected. And for that also, you can use all those features. Now I choose all pages, which means all those pages will be exported as the logo design. I choose download. Here it renders the process, the file process and the files will be downloaded and you can utilize for logo design purpose. You can see just click this file and we have five images, the page images inside the zip file. I open it and you can see the quality is really good because we used a 12 inch dimension. That's why we have the very good quality with the logo design. After that, I come to the share download. We use the PNG now I choose the JPC. When I choose the file format, it shows you the JPG option for best for firing. After choosing this, I can see the quality here. You can choose that if you have a bro account, otherwise, this quality is fine. I choose the same download option, that file format will be downloaded. Same way I have PDF is best way to export that logo design with transparent background because it will have the detail like that. I choose download that all five pages will be exported as a PDF file. Can see it's a complete vector shape, so we will not have any issue with the quality. We can zoom that into any level, you can see that we don't have any issue with the quality. Go to the last page of this logo and you can see we don't have any problem with the qualities in sector vector shape. So you can also export in the vector shapes using these PDF formats. In PDF, you have two options PDF sharing the speed of standard for sharing through the email or soft copy. And if you want for the print, you can choose this PDF for print. We'll have more detail for the logo design or any other design. Can also save as MP four video file or Jiff animation or PowerPoint document. All those file formats are available here to export with various file formats of your design using Canva. 23. Mocking Up Logos: In this lesson, I'm going to show you how we can have mockup view of the logo or a design using Canva. To do that, I was created a new document. After created a new document, I go to the elements. In this, I'm going to type the Q word which is Mockup. So after type the keyword mockup and I press Enter, it shows you a lot of mockup options here. I choose the very first category, which is mockups. So here you have all the mockups options. You can just load anyone element and you can have the view of your mockup design. Like, I just click this Smotwatch and it was added here. You can see it was simply added. Now, I just want to add my logo here to have the preview. So I go to the uploads option uploads options, it shows you the logos. You can add a logo and you can simply drag over the frame, so it will be added inside the particular frame. So it was just adjusting itself and the perspective view, and it was added. If you want to double click and adjust the particular position, you can do that. So you can see this is how it works. When I double click, it shows you the options to detach that, or you can do the further adjustments I can choose this fill. So when I choose the fill, it will stretch the logo to the entire view. You can also adjust here if you want. You can see that how I adjust that appearance. So and use corner points. You can use right corner and left corner and you can see, how do you need? Now, if I think that this change I need, I can choose this option, apply change. The change will be alayed here and it was stretched and it was placed in a proper place. You can see how I was adjusting that logo inside the design. After changing everything, you just press this aplay button and you'll have the update over there. So you can send it now to the client and they'll have the better view of how it looks with different places. And you can also choose fit if you want and you can also choose fill if you want. You have the alignment here. You can align where you acquire and you have flip option here. If you want, you can also flip. Now I just add another page and I come to the elements. You can see we have a lot of mockups here. You can check with any mockup and you can have the feel of the product. Like I'm going to use it in a different products now. All those things are designs. I just choose this t shirt, and I just expand the t shirt. Now, I use the same logo. I go to the uploads and here I'm going to loading. So I just drag and drop over the t shirt. It was added inside and it just aches based on the size. So you can see that remaining areas are filled. So this is how we have that mockup design appearance. You can also choose this one just drag and drop. So this will be updated with that tshu design. I can also edit that using the double click and you can do all the modifications. This is how we do the mockup and after completing the mockup, you can just download those mockups and you can share through email or any other source or social media to the client or the people who require. This is how after completing that logo design, we create mockup and share with others using Canva. 24. Conclusion: I we are at the end of this course. Thank you for choosing this course. I hope you have learned how to utilize the user interface, how we are going to use the Canva elements, how we create the text based logo and hybrid logo using Canva. What are the different types and principles of logo design available and how to follow all those things while create logo design in Canva. Also shows you how we can create the mockup designs of the logo or any other design so that you can share with that audience or the client through the mockup designs. Once again, I thank you all and let us see in another course.