Design and Sell Printable Greeting Cards on Etsy with Canva | Rebecca Wilson | Skillshare
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Design and Sell Printable Greeting Cards on Etsy with Canva

teacher avatar Rebecca Wilson, Artist and Illustrator

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      1:10

    • 2.

      Market Overview

      2:57

    • 3.

      Styles and Occasions

      2:19

    • 4.

      Designing in Canva

      7:36

    • 5.

      Design Your Card Exterior

      10:44

    • 6.

      Designing 2-Sided Cards

      4:12

    • 7.

      Listing Tips

      10:05

    • 8.

      Growing Beyond

      2:21

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About This Class

Greeting cards are big business, and there is a huge shift in consumer behaviour towards printable greeting cards for special occasions. Let's hop into this niche and learn how to strategize, design, and sell printable greeting cards on Etsy using Canva as our design tool.

This class is great for both artists and non-artists alike. You can create greeting cards with your own illustrations, or use licensed artwork from Canva's library (or other options I'll cover in the class). 

In this class, we will cover:

  • an overview of the greeting card market
  • styles and occasions of card you can create
  • how to set up your file in Canva
  • how to design the exterior of the card
  • how to create an optional card interior
  • tips for listing printable cards on Etsy
  • advice on how to grow your business beyond Etsy printables

This class will help if you've never had an Etsy store before, or if you're looking to add greeting cards to your existing collection.

I have other more general courses on building your Etsy digital product store if you need more in-depth guidance on setting up your shop, creating attractive listings, picking keywords, etc.!

By the end of this course, you should have a Canva file that you can duplicate and customize to create a large range of printable cards that are easy for your customers to print and love!

Meet Your Teacher

Teacher Profile Image

Rebecca Wilson

Artist and Illustrator

Teacher

Hi there! My name is Rebecca, and I'm a full-time creative. I'm an artist and illustrator, art YouTuber, Etsy seller, and small business owner. Most importantly, I love teaching creative people like you!

In a past life I was a university lecturer and researcher. I loved every (stressful) minute of it, but I am so thrilled with the twists and turns that led me to my entrepreneurial life. I've been full-time self-employed and doing creative projects since 2017!

My goal is to provide practical, hands-on skills along with knowledge that can only come from experience. Everything I teach is something that I really do - usually as an income stream or as a client service. I was always told that I had a gift for explaining things clearly in a way that anyone can understand, and I h... See full profile

Level: Beginner

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Transcripts

1. Introduction: We've all received greeting cards over the years. My special occasions are all around. Chances are pretty good that if you're a creative person, you've looked at these cards and thought I could design something like this. Well, thanks for the thriving digital product economy. It's really easy to get started creating and selling printable greeting cards yourself. Whether you are an artist or an illustrator or just someone with really good design skills or a Design. I, then there are some great tools and methods out there that can help you get started today. In this course, we're gonna be looking at both the technical design skills behind these products and covering the basics of running this kind of business on Etsy specifically, by the end of this course, you should have a ton of inspiration and understand the step-by-step method for making these products. All that's left is to start uploading them onto your online store. My name is Rebecca and I'll be your instructor for this class. I'm a graphic designer and owner of multiple online stores. And they also have a huge passion for helping creatives find ways to make money from their unique skills. I also designed and sell greeting cards both as printables and as physical cards online and in stores. So if you're ready to get started and dive into the world of printable greeting cards. And let's head into the course together. 2. Market Overview: The greeting card industry is huge. In 2020, this market was estimated at $6.2 billion in just the USA. As consumers, we can think of lots of occasions when it would be appropriate to buy and send a card like birthdays. Thank you. Notes, invitation, sympathy cards, just e.g. but a problem that most consumers are noticing is that greeting cards are getting so expensive. It's not uncommon to find them priced upwards of six to $10 in your local stores. And this has given rise to the industry of downloadable printed home cards, which are a common products sold on websites like Etsy. There are a lot of advantages to these kind of cards. They are usually more cost-effective than the printed store-bought ones. They will usually have more unique designs and you can use search features to find really niche cars that suit your purpose. You're also supporting a small business owner and an artist when you buy these cards. So that's a good, feel-good aspect. And really importantly, you can print and reuse the current design as a consumer as many times as you like in the future. So you're not just buying one card, you're buying a multi-purpose cart. Because of all of these advantages, the market on Etsy for principal cars is big and demand is high. Now when it comes to selling your products on Etsy, There are a few ways that people approach running their stores. Most people won't focus on a single to kind of design or card. They'll offer them for a lot of occasions or purposes. However, it's more common to specialize in one sort of art style, especially if you are doing the illustrations yourself. So this could be line art, watercolor. It can be acute animal is your focus or another kind of signature style. And of course, there are lots of exceptions to this rule, but this is just something to consider when deciding how to approach your collection. Most cards are sold as singles, meaning one card per listing. However, a really good way to build out your store inventory and to capitalize on big fans of your work is to create card bundles. This means creating a listing, selling multiple cards at once. These appeal to customers who are looking for value and are willing to spend a little more to get a lot in return. You can group these bundles by occasion, by theme, or some other kind of determiner. E.g. you could list all your birthday cards and omega birthday bundle. The buyer would never have to worry about buying another birthday card again. Alternately, you could bundle all your cards with ducks on the front. If you had a customer who really like stocks and wants to give them out for every occasion. Adding these bundles will not only help to appeal to a certain kind of value shopper, but will also help you extend your store's inventory in a practical way. This is helpful if you're starting out with a new shop and don't have a ton of products to list. The more products in your store generally means you'll show up in more search results on Etsy. It's also easier and more cost-effective to run ads for products with a higher price point. So a bundle of cards selling for a higher overall price than a single card could make your advertising more competitive. Now let's move on and talk about some of the different niches and styles of cards that you could consider designing and selling. 3. Styles and Occasions: Let's go over some of the popular kinds of principle cards that you might want to try selling. You might want to think about the kinds of cards that you'd see in a supermarket or a shop where they sell greeting cards. So we'll have the usual suspects. Birthday, graduation, thank you. Cards, sympathy cards, new baby, new house, new anything really? Wedding cards and blank anytime just because carts generally we're looking at any kind of life event or annual milestone that people celebrate within each of these categories. You can also get more specific by narrowing down on different demographics. E.g. birthday cards can be for specific ages or milestone birthdays for different members of the family like mom, dad, brother, grandma, et cetera. There are lots of different kinds of graduations. We have kindergarten, elementary or middle school, high school, college, university, grad school. Wedding cards can be tailored for different kinds of couples based on their genders, ages, if this is the first or second wedding, anything like that. So there's a lot of diversity within these categories. Printable greeting cards offer a really specific advantage that commercially printed cards do not. You can target very niche kinds of occasions. A lot of overhead like printing and shipping. Niche occasion cards can be a great thing to offer. And this is where you need to do a little bit of research combined with reflecting on your own life experiences. For inspiration. E.g. a. Congrats on your new French bulldog card, might be a bit too nice to find in the store, but someone looking for this exact kind of occasion would be delighted to find the perfect card on, on your Etsy store. You can also target more humorous events or create a card to make light of an inconvenient or annoying situation. Like a sore you got dumped card or that job didn't deserve you anyway card. These more humorous or snarky cards can be really trendy and have some advantages. Marketing as they are inherently very shareable on social media or on Pinterest. When you're just getting started with design work, it could be easier to focus on the basics like birthday, thank you and condolences to get a feel for the practice before diving into more complex card concepts. For our class project, I'm going to recommend that you start with a birthday card. So keep that in mind as we get started on the design lessons next. 4. Designing in Canva: We're going to be using Canva to design our cards because it's free, accessible online and really easy to get started quickly. If you've used Canvas before, then you should be familiar with the setup steps. But if you haven't, we'll go through the steps one at a time. Feel free to pause the course video to complete each step if you're creating with me in real time. So let's go over to a screenshare and set up in Canada. I have Canvas open here in my web browser. And to get started, we're going to go up to create a design in the top right corner. Now since everybody who's gonna be purchasing these printable cards, probably printing it on their home computer. We want to use a really standard size so that it'll be very consistent for them. And that's usually going to be a standard eight-and-a-half by 11 inch paper. Because we're going to be making a card that folds in half. We want to make sure that we're designing this in a horizontal position. So I'm going to go down to custom size. I'm going to pick inches. Then we're going to do 11 " wide and 8.5 " tall. When I click on create new design, you'll see that this gives us a horizontal piece of paper to work on, which is the size of a sheet of printer paper. And just as a matter of good practice, I'm going to name this file birthday card. So now let's set up this document so that it's ready to put a design in. In our next lesson, the first thing we need to do is decide what size of card we're going to be making. And I'll just write this on the screen here. The most popular card sizes are going to either be five by 7 " or four by 6 ". Most cars that you get at the store will be five by seven, but four by six are also popular and it's very easy to get envelopes for both these sizes. So it's up to you what you want to design. But in most cases, I go with a five by seven inch card. Now to further demonstrate you don't have to do this on your screen. I'm just going to show you a rectangle here. So we want to have our card with two sides on it. So this is going to be, I'm going to pull this down to 7 ". If you can see the little black box there, it shouldn't be the size. I want this to be 5 ". There we go. So this is roughly the size of the front of our card or not even roughly, it's exactly the size. And we're going to be designing something with a front and a back so that one-to-one prints it. They can cut out along the shape, fold it in half, and you have a card, you have to remember that the front of the card is going to be on the right and the back is on the left. I'll put these two boxes side-by-side. And we'll change this one just to a different color. And now select both and center them. This is just for demonstration purposes. We'll show you the first step in a second. So to clarify, front of the card is going to be on this side and the back of the card is on this side. This is how we're going to be designing our card when it comes to the next step. But we need to visualize this in order to set up our template for the customer. So I'm going to erase all this and this is where we're gonna get started together. What we wanna do is create a box that is a dashed line to show where the cut lines are that measures the full size of that big rectangle, including the front and back. I'll close that some more room. So the way to build that rectangle is first I'm going to tap R on the keyboard that brings up a rectangle shape. Now to make this into a dashed line box, we're going to go up to the left-hand corner. We have first the color. This is the fill color of the document or the rather the shape. And we want it to be invisible, so I'll just pick colors, none. Then we go over to the next one is the border style. And I'm going to pick this wide dashed line. And I'll pick the thinnest weight, which is one. So y dashed line, border weight one, no corner rounding. We have a box that pops up here that is the border color. I'm going to click on that and pick a medium gray. I don't want it to obscure the image, but I do want it to be present for cutting guides if needed. Now you may see I added a second page here, but that's just for my own reference. I have the finished design below for me to reference. So don't worry about that. We have your shape right here. If we zoom in on it or make it bigger rather you can see it has dashed lines all around it. So now we need to make it the size of the front and back greeting card combined, which is going to be 7 " tall and 10 " wide. So the same height, but double the width. So I will just grab these nodes here and make it the right size using that little black box as my guide. So this one needs to be 7 " right there. And this is going to be 10 " wide, like that. Now, I will just drag and center this until those pink lines tell me it's centered. There we go. So now we have the shape that is the full greeting card laid out flat. And in order to see where the middle is, we're going to do this just for our own reference. And you see that I have the ruler here at the top inside of my design. If this isn't showing up on your design, then just go up to File here in Canva view settings and click on Show rulers and guides. I'm going to go to the left-hand ruler here you see my arrow. My cursor turns into a double arrow. Click and drag, and you get this purple line, which if I drag to the middle, we'll turn pink and snap to the center of our design. So this is going to just give us a reference point as to where the middle is and dividing the front from the back of the card. It won't show up when we export the file and it won't be in the final product. At this point, we are basically ready to put your card design in, but there is some space around the outside of this card and I like to use it advantageous. The two things I like to put in this space are my shop name or where they should go to find me. And then a quick instruction on what to do here. Most people can figure it out, but it is nice to just be a little bit clear. I'm going to tap T to add text. And I'm going to type in my business name first. So there's lots of ways you could do this. You could put my shop name.z.com if you want to redirect people back to your Etsy. If you want them to go to your Instagram account, you could go at Sharpe name on Instagram or if you have your own website with the URL there, whatever you like, really you can customize this if you have a logo that would fit in this space up here, maybe you could do that instead. I'm just going to go with this text right here. I will make it a little bit bigger. And I'm just going to put it on top of this one or this side rather than I will duplicate it and I'm gonna put it down here as well. I just think it looks nice and balanced. Style this however you like. I'm going to add a second text box and I'm going to just write some really quick instructions. Cut along the dotted line, and fold your card in half. And I'll pop that right there. Duplicate it and put it down below as well. You can feel free to get very creative with this and make this branded, make it colorful however you like. Just remember that this is the part that's gonna get discarded when they cut off the card design. So you don't need to make it too precious at this point, ready to start putting in your artwork or your text. So let's move on to the next lesson and start decorating this card. 5. Design Your Card Exterior: In this lesson, it's time to design our actual card. And before we get started, a couple of notes on how we're going to be exporting this later. You can design multiple cards in one can for document if you like. All you need to do at this point is just duplicate the page and you can make multiple cards in one document, which is very quick and easy, especially if you're doing variations on the same one. But note that it is often easiest to export these cars as a PDF document because they're very compressed and easy to deliver via Etsy. But if you were to go to share, download, export as a PDF right now, it's going to export all of these in one document, which is often not what you want. You'll want these cards to be saved as individual files so you can sell them individually. In order to work around this, you either can create your cards in separate Canvas documents or when you go to export, you're just going to select the pages 1 at a time and export them individually like that. It's a little bit more time-consuming either way. But in most cases you're not going to want to have all of your cards in a single PDF document. You'll want them individually. So with that in mind, we're just going to create one card here today and it's going to be a birthday card. Now in order to make sure that I don't accidentally move around these elements. I'm going to select them. All right, here. I'm going to group them. And I'm going to lock them with this button right here at the top, right. That way I don't accidentally drag them around. Actually, I just move the guide in the middle. There we go, but I can't move these elements around. So that's just going to help us stay on track for our design work. Let's work on the front of the card first. Now this dashed line is really helpful, the one that we put in the last lesson, because if your card is white or even the back of your card is white, There's no cutting lines around the shape. But if your card has a solid color background, then you don't really need the dotted lines. But there's no harm in having them there. So let's say that our front of the card is solid and the back of the card is going to be white just to save on ink. Because remember that if people are printing these at home, they are using their home printers most of the path, the kind that ink is a little bit expensive, so we don't want to be wasting a ton of ink if necessary. I will start by filling in the background by adding another rectangle with the R button on the keyboard. And I'm going to fill this one to be springtime green color. I think I'm gonna do a rabbit on this card. So first, I'm going to line it up the front of the card here. And I will make it five by seven, just watching the guides in that little black box, a little too wide. So I'm just going to zoom in on the design. 5.7. Here we go. So now we can see it is just barely peaking around. You can see the dotted line around the edge of that design and that's okay. It's going to be the part that gets cut off. I will just drag that so it's a little bit more centered. And now you can see the very faint gray dotted line around all the edges of that box. Remember this guy in the middle is just for our purpose. It's not going to show up when we export the file. So zooming back out, now, our front of the card is green, the back is white. If you are an artist or an illustrator, or you have design assets you want to bring in. And this is a great time to upload canva, drag and drop them in. Personally, I do a lot of my card designs on Procreate on the iPad. I like to do the illustrations there, and I just draw them in a five by seven inch canvas on Procreate. And then I import that artwork. You can then place it into the template like this. But you don't have to be an artist to make a greeting card really cute. You can use the elements within Canada. So that's what I'm gonna do for this demonstration. And remember, the Canvas licenses do allow you to use their elements, their pictures. But you just need to know if you have a free or a Pro account and you can totally do this with a free account. I'm just going to search for bunny, rabbit. And I'm going to go to graphics right here. And so we have a bunch of options here, and some of them have the little crown icon, which means Pro. Now I personally do have a Pro account so I can use this particular image in my design. The thing to know about using Canvas licensed graphics is that you can create products to sell using free or pro, if you have the Prime membership, as long as they are an editable. And what that means is a printable, like a greeting card is an editable. You're not selling something that a client is going to open up, modify, and then edit. If you were selling something that they could edit, you can only use the free assets. Okay. So that's a point of confusion that some people have. And I see it come up a lot in my classes. So I just wanted to clarify. The free assets. They're good for everything. You can make products to sell with them. You can make templates with them, whatever you like. Canva templates specifically. But the pro elements with the little crown, you can only use if you have a Pro membership like I do. And then only if you're making items that they can't edit. So I hope that's clear. This bunny rabbit in this case is good to go, but I'm going to stick with free elements just because I want it to be a tutorial that everybody could follow if they like. For our cute little phrase. For this, I have the phrase happy birthday in mind. And I see these little peaks almost like marshmallow Peeps. I'm going to try and use this design. This is. Colorful picture, but I think it's cute and definitely eye-catching and will be nice when I make a mockup of it later. And I want to add another design. I think I want to add a rainbow just because we're doing such a colorful design like this right here. That was kinda the idea I was thinking. Actually, I don't like that at all. And I have a better idea how to incorporate the rainbow. So I'm gonna get rid of this and I'm gonna go with texts from here on out. So I'm going to hit the T button. And this is my first textbook. I'm going to write the word happy. All in caps. I want to find a really bold font for it. So I really like league Spartans, one of my favorite fonts in Canada. So I'm going to make it a bit bigger. I'm going to increase the spacing slightly. And I'm gonna put it right on top of our bunnies. Here we go. I'm going to just duplicate this and write birthday. Want that in all caps as well. I'm going to just shrink it down to fit it into the space. There we go. This is just a really basic idea, just to show you guys. So I'm going to add in my rainbow effect by changing each of these letters individually. I'm going to borrow the colors from this set of bunnies here. So I'm going to select that one. Click on the text color up here. If I scroll down, it'll show photo colors that I've used in this design. So that's the color of blue. Select the 0 is the pink, yellow. Just repeat that pattern. And we'll do it again with birthday. There we go. Now we have a cute bunny card and you see that it actually looks harmonious now because we've used the same colors in the text and the design. So it's a little bit more visually appealing this way. And this kind of card with this rabbit design, it's a little history. So it could be a card marketed for people with birthdays around Easter, or people who really like rabbits, or people who like pastel colors. So it's a lot of options. Now at this point, you could just be done, but I like to add some branding to the back. Again, if you have a shop logo, you can put it in this space right here or halfway up. That's typically if you look at greeting cards into shops will have their branding and one of these two places, you can always just add something cute. So let's just pretend that I don't have a logo and I'm going to just add a heart. And we could use kind of like this little sketchy heart here. We'll make it smaller. Roughly to the center of that design, or this half the back of the card would hit T for text and write my shop name. Right there. I will duplicate that and maybe put my website. So my shop named fc.com. I'm gonna make this a little bit smaller. That's just a very basic sort of little branding tag at the back. You could add your social media handles. You could add a copyright statement if this was your own artwork, especially I would add a copyright statement which I would just use the copyright symbol. I'm on a Mac, so it may be different on a PC, but if you do the textbox, textbox, if you do Option G, it will add a copyright symbol to your text. And then you could do my shop name. Obviously not make this massive. And you can put that down there as well. Some people like to get creative and add more artwork on the back, continue the color to the front back. But like I said, just keep in mind, people are printing this with home printers. So a ton of design in the back of the card may not be necessary. But ultimately this is our card design. And at this point you could stop export this file, put it on Etsy and you're good to go. And the majority of cards that are being sold on Etsy are just like this. So they are an exterior card only with a blank interior. Of course, you can also design and interior to go with your card. That would maybe be a little bit more of inexpensive card. And it's going to require providing more instructions to your customer so that they know how to print one side, take the paper out, flip it, put it back into printer, get it on the inside, lined up correctly. This is a little bit of trial and error, even the best instructions, you're probably still going to have some customers who get a little confused and maybe waste a sheet of paper, but that's just the nature of printing at home. So in the next lesson, I will show you about designing the interior of the card. But again, it is optionally, you could always just make cards just like this. If you like. 6. Designing 2-Sided Cards: In this video, we're going to go over how to make an interior for your greeting card in case you want to do a more deluxe style that also includes a quote inside. We are going to be creating the interior in the same canvas document as the exterior. Because if you are going to be selling it as a single card, you'll want to be giving the customer both pages. So to get started, we're just going to duplicate the first page. And then I'm just going to select everything inside. And remember we have locked all the key components and the outside Delete. And now we have another clean template for the current interior. We're going to be doing a similar alignment where the left we have the front inside of the card, which typically doesn't have any writing on it. And on the right we have the quote or the texts that you are going to include. So I'm just going to hit T for text and just make up a little saying that you might want to find inside their help your birthday is a jump in good time. Not exactly poetry, but maybe because with the bunny theme. And also you can put our artwork inside this card as well. You can do picture on the interior, anything you like really. But just keeping in mind card conventions, the interior is usually just playing with some text. Now a couple of things stylistically, I'm going to do differently with this card then with this page rather than the exterior. First, I'm going to select all this as we locked and I'm going to unlock them so now I can fit them and I will also ungroup them. Now the first thing I want to do is change the instructions because this is not the side that I want them to be cutting off of as their guide. I'm going to change this to print this page on the reverse of the card front. And I will make sure that says the same on both sections. Now, in theory, when you are printing this, you print the front, then you flip the paper and then you print the back and it should all line up. But in my experience, not all printers, great job but aligning everything. And the concern that I have here is about this dashed line being very slightly visible on the interior of the card if you just printed it as is. It's my personal preference to delete it for the interior of the card. Now, I would recommend for your first one printed on your home printer if you can give this a try and see how the alignment works for you. But I find that you don't actually need the dotted line on both sides of the paper because you only need to look at one way cut. And I just think erasing it on this side, it just keeps things a little bit tinier. If you want it to minimize this sign even more, you could erase your shop names since it's already on the other side. This instruction on the very edge, top and bottom. And that could be your interior of the card as well. So it's not terribly difficult to create the interior, but it does require extra steps and maybe half of the person buying the car. And like I said in the other lesson, this is not how the majority of the ones on Etsy are designed. So you could choose to do interiors as a way to differentiate yourself. And then also your customer has the option of not even printing the interior if they want. They could just print the outside and not do the inside. So it does create a more versatile card in that regard as well. But let's say that we're all done designing here. We are going to go to share download. And if we were doing just this, a single card front, we will just download page one. If we're doing both, we can select both. And I'm going to flatten the PDF. And what's that that is going to do is make all of these elements combined into the document rather than clickable in a PDF. That might sound a little bit confusing, but I find it is simpler for customers. It also, like it says here, it helps it print properly. So I choose to flatten my PDFs for greeting cards. I will just hit download. It's just going to take a second. And there we go. We have the PDF downloaded right here to my computer. And this is the file that I would put on the Etsy listing when I'm creating it on my shelf. Now there are a few things about greeting cards that you may want to note when you making an Etsy listing. So let's go to the next lesson and talk about those listing tips. 7. Listing Tips: Let's go over a few things to keep in mind when listing your printable card on your Etsy store. If you're looking for more detailed instructions on setting up a digital product shop on Etsy in general, I have another course for that. And this lesson is just going to focus on the details relevant to printable cards. As far as the deliverable items go, you can simply add your PDF file to the listing and that's all your customer will need. You can upload a maximum of five items to a digital product on Etsy. So you could consider adding in a separate PDF with instructions if you feel like your design needs it, or you could include a thank you note to your customer with a coupon code or just links to your social media. If you were doing a card bundle and want to sell multiple files, you might want to consider putting the files into a zip folder so that you can include weigh more than five products total. Now, if you've never sold digital products before, then the listing images might be something that you're not really sure how to approach. Let's hop back into Canva for a minute and I will show you some quick and easy way to create images for this kind of product. I've opened up a new canvas document here to create our image listings for FC. And the size that I like to use for image listings is right up here, but I will take it in the screen as well and make it a lot bigger. And this is in pixels because we're working on a digital image right now rather than inches. So the size that I'm using is 2,700 pixels wide and 2025 pixels high. So these are the dimensions that I use for Etsy listings in Canada. In order to make some mockups with our greeting card, I have taken a cropped image of just the front of the card. So basically I took a screenshot of the PDF on my computer, cropped it to just be the front of the card. So I'm going to import that here into Canva. So let's delete that. We have our front with the current or happy birthday card. There are a few ways that you can make a mock-up for this product. The first one is to just create a image with a drop shadow. So I've clicked on this picture, edit image up here in the top left, then go to shadows. Now for digital products like this, I like to do two shadows. You can play around. Sometimes people like to use backdrop. I like to use glow. I just use it on the default settings so I apply that. And you just want to wait till it's finished saying saving paused because I find it can glitch out if you go too soon. So now it's saved. And then I will go back to shadows again, and I will add a drop shadow in addition to that. Apply. So now we have this card that looks a little bit more three-dimensional. We have the little shadow on the side and the big shadow on the bottom. In addition to this, I can go up to elements and type in envelope. And you can go to photos. There's actually some photos of envelopes here. Actually, I'm just going to go up and filter out only the free ones. It turns into a trimmed one. It looks like this is the only option. I will just go with this brown envelope, which still looks pretty nice. You can actually edit it. I'm just going to upset this a little bit. Saturation. Make it a little cuter. Would abuse position up in the top-right and send it back behind our card. Set it at a nice angle, and put it to the side. Select both and center that. That makes it a little more clear. This is a card and you can put it with an envelope. You just want to specify in your texture and your product listing that it's digital, you don't actually receive anything. But that should be clear when your customer is purchasing it because there is a flag on these things. This is, it's a digital product. At this point, you can add a backdrop that could be just a solid color if you wanted. Or you could add a texture. Sometimes the popular ones are like a marble. You can drag and drop that into the backdrop. There's usually some colored ones that are a bit more interesting. Pink one to compensate the card. And then you can add text around this. You could add a little badge. I would suggest if you're going to do a little badge, hit C for circle. I'm going to make it white. And then drag it down into the corner. Then you can add text on that like digital download. It will make it bold. Rotate it a little, and put that on little sticker there. So you don't have to do something like this. But there was a time when Etsy, when it was harder to distinguish between digital products and physical ones. So sometimes it's a nice little reminder just to add a little badge or something like that. You could do printable card, anything you like. This is one way, again, customize it to your branding, make it look cute for your shop. To. This is one way that you can build a mock-up for your card. Another option, we're going to add a new page, and I'm going to re-add that happy birthday card. And click on this and we're going to go up to Edit Image again. Instead of using the shadows feature, we're going to use smart mockups. So this is a partnership that can pass with this month. Smart mockups feature, I guess. I'm going to scroll down. They have lots of different types of things you can put your picture on, but they do have cards. So in this section I'm just looking for cards that are that horizontal alignment. I'll try this one. And it's going to automatically put your photo in there. At this point, I like to wait until the saving is paused, is gone, and it's done saving because sometimes these smart mockups glitch for some reason if you've Iceland before it's done saving. But now it's done so we can fill up the listing image, photo size like that. Now in this particular case, this card and the neon colors don't look nice with this background, but you want to play around with the different options they have in Smartmockups. And if you want to create multiple photos for your listing, Etsy lets you do up to ten, so you could try ten different mockups. And a third option is you can go into elements and look through their greeting card section. I've got the free only toggled on here again. And you'll see a lot of these cards, just our mock-ups straight up. So you can scroll and try and find a blank one that looks the right size. So here's one that looks right size for my picture. And I will insert happy birthday again. Then it's just a matter of rotating and lining it up. You can even make it transparent just to help with this. Line it up as best you can. This is a DIY approach that people did before. Smart mockup is partnered with Canva. But even the smart mockup doesn't have a ton of options. We'll just put that back at 100%. So we're almost on the money. They're pretty close using the arrow keys to adjust this a little more. They're not bad. At this point. I can actually add in a shadow, maybe just a glow. It's not bad. Not bad for a mock-up, at the very least, if your car does not have a solid colored background. So e.g. we could use a different test. So this is just an image I have in my library, but this is just a picture as an example, this is a goose drawing. I did. Let's say that this was your greeting card and you had the white background on it. Just go to Edit Image and use the background remover tool. I'll just take a second from there. Pretty good. I'll hit Apply. And then you can reposition white card in the mockup like that. And if you want, you can even make it very slightly transparent just to make it look a little bit more part of the photo. Because the highly saturated makes it look more like something sitting on top. So that's another option if you have a white background photo. And those are three different kinds of listing photos you can make for your greeting cards. In terms of your product description and title for your listing, you'll want to follow good typical Etsy procedures. These are areas where you can put in keywords for your listings that people might be typing into the search engine as he recently started including your product description. It's searchable Hubbard area as well. So it's a good idea to make sure that all of your sales copy is well-written. I recommend including information in your descriptions such as suggested occasions to give your card. Recommended people who might like to receive your card, e.g. this curve is perfect for blank. A short explanation of what people will be receiving upon their purchase. E.g. when you make this purchase, you will receive a PDF download that you can print and cut at home. And also include any frequently asked questions or comment points of confusion that you encounter. And this might be something that you add later on if you find that you're receiving a lot of customer requests or questions on Etsy. Remember that the metadata for your listing, your title, description, and keywords, et cetera. These are aspects that you can change over time and experiment with if you're not seeing the traffic that you'd like on your listings. So you want to refresh this from time to time. Don't let these parts of your listing go stale, but also, don't worry too much about getting it perfect the first time. Now that you've got your listing images and your deliverables, you can fill in your Etsy listing as usual with the information that they asked you for. Let's head into the very last lesson to talk about what else you could do with these products and your skill sets. 8. Growing Beyond: After you've gotten the hang of designing printable cards, you might start thinking about what's next. One option is that you can add a printed card line to your store. You can take the same designs that you are already selling, print them as cards yourself, and then sell them with an appropriately sized envelope as a physical product, this would likely sell for a higher price plus shipping over the digital version, preprinted cards target a different audience than printed home card designs. And by doing this, you can greatly expand your customer base. Obviously, this is going to be more work than just selling digital files. But if you've created a big collection of cards and are really passionate about this industry, then this could be a good option for you in the future. Another option is to look at the designs that you've created and consider whether they'd be applicable for any other kind of digital product. This is especially true if you're illustrating the card or creating original art. Could it also be a wall print? Or maybe you could partner with a print-on-demand company to sell it on t-shirts or coffee mugs. There is a lot of options out there once you have your graphic designs created and ready to sell. Finally, you could take a concept from one of your cards and expand its product range. E.g. if you have a birthday card with a dinosaur on it, and that sells really well. How could you create other party printables with the same theme? Maybe invitations, posters or signs, printable decorations, party games and more. You can sell these items individually and also create a big bundle with a sort of everything you need for a party concept. If you are looking for more instructions on building your design skills and product inventory, I have a lot of other classes that I teach on these subjects. If you enjoy learning from me, let's meet again in another course. We're at the end of this class now. And I hope you've come away with some interesting new skills and a ton of inspiration for your online store. As I mentioned before, for our class assignment, I'd love to see one of your cards. Feel free to upload either the whole printable design or just a mock-up of your listing to show us. If you'd like feedback, I'd be happy to provide it and I can't wait to see what you've created. If you have any questions about what we've covered here today, please drop a note in the class discussion and we can chat about it. If you've enjoyed learning with me, do consider leaving me a review. I've read them all and I really appreciate it. Good luck crafting your line of printable greeting cards and happy creating.