Design and Sell Party Printables for Etsy with Canva

1. Introduction: Party planning is big business, but not everybody can afford to hire a party planner, catering, and rent all kinds of decor. Most people planning parties are doing it with a DIY spirit. And this is why the business of printable party resources has grown so huge. Whether you're planning a birthday, a wedding, graduation, or retirement party, there are tons of resources out there that make your event more cohesive and festive. And this presents a big opportunity to graphic designers who liked to create printable products for platforms like Etsy. As a seller, this niche gives you a lot of flexibility in terms of your product range. Occasions you cater to the styles that you create, it, designing the same thing over and over again, it sounds a little boring to you than party printables could be a great option. In this course, we're going to take a closer look at this particular market on Etsy To learn what makes it tick and to see the different options for running a parti particular store. Then we'll build some products together using Canva, which is a great free option for designing these kinds of items. Finally, I'll give you some tips on listing these products to get your store up and running. My name is Rebecca and I'll be your instructor for this course. I'm a graphic designer and owner of multiple online stores, and I love teaching creative people how to leverage their skills for fun and profit. I'm excited to share this course with you and to get into all the different design challenges. So if you're ready, let's head into the first lesson together to get started. 2. Market Overview: Party printables are a big business. The two largest markets for these are birthday parties and weddings. And as you can imagine, each of these types of events comes with a huge range of products that you can create. Birthdays can be subdivided further by age or theme. And wedding products are usually designed in thematic packages based around common trends or color palettes. This will require a little bit of research to optimize. But before we get into the details of the product, let's think about the kind of person you are specifically trying to sell to. The person who will buy your products is the party planner. This could be someone who's hired to do the job, but more likely it's somebody planning their own or family members event looking for DIY options, searching for DIY printable products, we can assume that their priorities are items that are easy to work with, look professional, and are convenient to use in order to make sure our products are easy to work with, we have to put ourselves in the shoes of the customer. Many party printables are going to be simple for them to use. Order, download the files and then print them out. Maybe they need to cut and glue afterwards. That'll depend on the design. For these kinds of straightforward products. We need to just provide them with easy instructions, either in the product listing description or in a PDF deliverable along with the digital product after they purchase. But other party printables need to be customized either with a name, maybe event title, dates, another information. In these cases, we need to give the customer the file that they can edit and then have printed. There are several options for how you can do this, but we are prioritizing being easy to work with. So I recommend using either Canva to create a template or a site like cordial.com. These sites will allow you to provide a link to your customer after they purchase that they can click on. It takes them to the template and they can edit themselves. They're, my preference is to use Canva as I use this for a lot of my Etsy design work. So that's the platform that we're focusing on for this course. However, there are other options out there if you want to explore them. That's a lot of technical information. Let's zoom out a little bit and talk about how to organize your shop and your listings. Some party printables shops are general stores. That means that they sell printables for all kinds of events. This approach could work if you're unsure of a specialty you want to focus on or if you plan on having a really large inventory of products to cover a lot of subcategories in different niches. Other shops may focus on single type of product, e.g. a. Shop that only sells printable party games, or one that only does invitation templates. This is a good approach if you have one specific type of product that you really like designing and you want to customize it over and over again for different occasions or themes. Other shops will focus on a specific type of event without getting too narrow. Examples of this are wedding shops, bachelor or bachelorette party shops, children's birthday party shops, or milestone birthday shops. You probably wouldn't want to get to create. You probably wouldn't want to get too narrow and only create 50th birthday party items, e.g. that might be too narrow of a market segment to generate the kind of traffic that you want to be successful. Catering to a specific niche or product can be helpful for customers navigating your store. As it becomes really easy for them to identify what it is you sell and how they can use. Etsy is category features in your store to filter through your inventory. The way you organize your store will depend on the type of shop you're running. So if you were running a birthday party store, e.g. you could organize your inventory by product type, e.g. invitations, banners, games on separate categories. Or you could sort it by collection theme. So all your dinosaur products in one category, unicorns and another, like that. As you build out your product inventory, you'll also want to think strategically about single products and bundles. Bundling together relevant products is a great way to increase your sales, both in terms of average current value and the number of transactions overall as customers are definitely drawn towards deals. E.g. if you had a range of dinosaur themed birthday product, you could list them all individually, then create an essentials bundle with two or three of them combined. And then create a deluxe bundle with all possible products included. These bundles should be your most expensive listings, but should be less than the cost of buying all of the items individually. Customers really appreciate the savings in this kind of product. And it's an incentive to spend more at your shop. Now that we've got some ideas about how to organize and navigate the kinds of products that we can sell. Let's go into the next lesson and talk more about specific product ideas. 3. Product Types: As we've already discussed, there are a lot of different kinds of events that people want to purchase party printables for. Each of these categories have some unique elements that you may want to tackle. In this lesson, we're going to be looking at three types of party that are popular for Printables. And then explore some of the unique products within each of them. The three party types we're going to be looking at our birthday parties, weddings, and bachelorette parties. So let's start with birthday parties first. There are a lot of different ages that you can tackle for birthday party printables. You have all of the childhood years one through 18 typically. Then milestone birthdays, the 21st birthday, and then every decade. This gives a ton of options in terms of types of collections to create. And each one is going to infer a different kind of products. Bread, e.g. children's party is required, different things than a 50th birthday party. But let's look at children's birthday parties in particular. The types of products that you could have for this are invitations, banners and posters that work as decor, games, worksheets, or even coloring sheets, depending on the activities that party plans. Table signs like party favors, signs about this. Drinks. One saying where the gifts go and things like that. Directional signs, particularly to the bathroom. This works even in the household setting for kids who aren't familiar with the house. But if the birthday parties happening in a venue, there could be other directional signs needed as well. You can create organizational sheets or party planning documents for the parent creating this party. And you can also create custom packaging that you can use for snacks or loop eggs. All of these can be designed with a common motif. A small collection of clip art or illustrations in the theme can be reused across the designs to make it harmonious. Next, let's talk about weddings. These are obviously very complex events with two different stages. We have invitations and planning, rehearsals, the ceremony, the reception, and then there's a thank you card element in the aftermath. Obviously, this means that there are dozens, if not hundreds, of individual products to create for these events. So you can understand why some people choose to run wedding printable only stores to avoid getting overwhelmed, I would say start small by focusing on one type or aspect of a product. So let's look at some example products that are popular that you might want to create. First, we have invitations and save the date cards. There are seating charts and menus that you can put at the rehearsal dinner or during the reception. Table. Signs and named cards are very popular. Directional signs again, these are helpful for navigating through a venue. You can create different signs that go on tables or around the venue itself. So a wedding book sign, a sign for a photo booth with instructions on what to do. You can create tags for wedding favors. And also thank you cards that go out after the wedding. Because weddings are a little bit unique in terms of the event structure. There are plenty of products that apply to some and not to others. This can be an opportunity to create tiered bundles with some more simple bundles and then others with the bells and whistles. Another product that I'll mention here that isn't printable, but it's a digital product is wedding website templates. Pretty much all weddings have websites. Now, though there are companies that specifically catered to this, some people do prefer to make their own on sites like Squarespace, show it, or WordPress. So if you do have any experience designing website templates, these can be high ticket items. They do sell for a couple of hundred dollars, typically. This could be another good offering if you have that skill set, similar to weddings. Our third example is bachelorette parties. These products are often paired with weddings stores, so they could go together. But there is enough of a market here to merit their own store, given the wide range of products and different themes and cater to bachelorette parties really fall anywhere on the spectrum from classy, elegant events to a little raunchy and comedic. So you can decide whether you are catering to one style or offering something for everybody. No matter what the tone of the party is though the products are generally going to be the same. So we'll see again invitations, banners and decorations, printable party games, which is a really big one for this niche. If you are creative coming up with game ideas that can be huge. You can create menu templates or drink templates if there's going to be food or drink element. Table signs and decor work here as well. Thank you. Cards can be relevant if there are gifts given, maybe if it's more in line with the wedding shower sometimes actually get combined. You can also create custom packaging for food and drink. Think labels for bottles in particular, and also social media templates or filters. This will depend on the tone and scale of the event. But sometimes for really big events, people will create their own little branding that is fun for people to post. It can be helpful to mentally run through the type of event that you're designing for. And to think about all the different spaces you can encounter something that is custom-designed for the party. A good place to get inspiration is blogs tailored for party planners. These exist for DIY party planners as well as professionals. And of course, you can look on Pinterest, which is very inspiring and good at finding trends. And there are also accounts on social media, especially Instagram, where you see a lot of party decor and trends. Now, obviously with so many types of products that you can create and design for so many niches, we can't really run through design to Torres for all of them in this class. But in the next couple of lessons, we're going to create a few common product types just to help you get started and to provide a jumping off point for your own creativity. And if you have any ideas for products that I've missed that you want to share or questions about the lessons so far. Go ahead and leave a comment in the class discussion and we can talk about it further. There. 4. Design Tutorial: Party Invitation: In this lesson, we're going to be creating an invitation as a sample that you could create to sell on Etsy using Canva. Now I have a Canvas page open here. I have created a five inch by seven inch document. This is a pretty typical size for an invitation, as most invitations these days are single-sided rectangles, not folding cards. That's going to be the most common style that you see even on Etsy. So that is what I have created here. Now, if you look over on the left, you see all the templates that come up. These are really great if you are creating these as a consumer, but you can't use these templates to create products to sell. So I would recommend definitely use them for inspiration. Look for ideas here, but don't copy the designs exactly. They are going to be not eligible for sale. And that is particularly because we are creating a template for someone to edit. So they're going to be opening this file up in Canva and editing the date and names and things themselves. For templates that you sell on Etsy, you can't use pre-made templates from Canva. But that's okay because I have created a sample down here that we can use. So as you see here, this is a pretty basic wedding invitation. And it does follow the typical convention that we see in a lot of these templates. But this one is when I just created from scratch. Let's go through step-by-step and recreate this template to show you how to do it. First I'm going to go and change the background color. I'm just going to click on the document, open the color here and pick the background. Now I like to generally pick and neutral color, something either warm or cool, like a tan, a beige, or a gray as a background for invitations like this. Now that's specific for wedding templates. Of course, if you were doing a kid's birthday party invitation, something different, you might want a different color palette, but we're gonna go with this light yellow right here. Next we're going to add some accent graphics. So I think the thing that we want to go for is a bit of a gold or tan color. And some florals, as we see, florals are really popular on wedding invitations. Let's go over into Canvas Elements tab and see what we can find. Now keep in mind that any elements that you include in a template that you're going to sell need to be free elements. You can't include pro elements in a template that you sell. So the way you identify that is the little crown icon on any graphic will mean it's pro. Don't select anything like that. We can filter through that when we do a search. So first I'm gonna look for the watercolor flower elements. So we'll just type in watercolor flowers. And we want to go into graphics. And I'll go to these sliders right here at the end of the search bar. Click on that and Goto free only. And that will make sure that you aren't including any graphics. You can't use it as a template on this document. So there's lots of great options here. These kind of bouquet style watercolor flowers are very popular for invitations. And there's a few ways that you could lay these out in your document. One like this, e.g. you could do top and bottom corners. This rotate that one. So that's a kind of common stylistic design. We are just going to do the one central picture at the top. And this is the flower design I like right here. For now, we'll just make it a little smaller and put it in the top of our design. Next, we want to add that little divider icon that we had. So the search terms that you could use for this are basically divider decoration. You might want to add a color in. I'm going to type in Gold Vintage curation and go to graphics and see if we can find one that suits. And right here is the one that I've identified as what I'd like to use for this design, I'm going to click on it here. But if you wanted to find this exact collection, as you can see, there's a lot of really nice dividers here that are free to use. I'm just going to click on the eye for info here. So it's by Venera and these are the keywords that you can use to find these products. So you can take a screenshot of this if you want to find this particular collection. So put this icon down here for now. And the last decorative element was a border around this invitation. To do that, I'm just going to hit R on my keyboard, which brings up a rectangle. And we'll just use this rectangle tool to create the border. First, I'm going to change that a box to clear no color. And I will click on this box to change the border. I'm going to add a solid line and maybe a border weight of two. I don't want to be very thick border and I'm going to round the corners just a bit. Maybe we'll do bordered by one just so it's really elegant. And we'll do the 20 corner rounding. Right here is a box of change, the line color. So notice that we have the color for the fill and the border color for the design. I'm going to pick this lighter brown color. That is going to be a nice contrast. And I'm actually going to change this decoration to be that same color by clicking on it. Changing the color there. I find that this brown color resonates more with the browns in this watercolor drawing. So I think it all looks a little bit more harmonious. To arrange these. I'm just going to put this rectangle frame roughly in a 90 degree angle in the corner. And then I will make it right length. I'm just trying to keep a little bit of a border on the edge so that this doesn't touch the printing margin. And reposition did here to be in the center of the document. Also going to click on this and send it to the back just because it probably will get in the way if it's in the front when moving these elements, these decorative parts look good time to add some sample text. So when you're recruiting sample texts for a template, you want to make it pretty generic. And you want to make sure that somebody can envision their own words or information on this document. So I'm going to put in, first of all, a name for our couple. So I'm going to hit T on my keyboard for text box. And we will try just generic names. We'll do Susan and Michael. I think I'll change the and to an ampersand. This doesn't look too wedding inspired yet, so let's just do a few adjustments. The font that I'm using here is Radley. This is a nice Sarah font and it is free to use. So I'm going to use that for our whole design. And to make this text a little bit more interesting first we're going to change it to uppercase. And let's make the font a little bit smaller there. And I'm going to use these spacing tool and space with the letters a little bit. There we go. It's just a little bit more designed looking, which can work well. Sometimes you want to put a script font here. I find that with a busy design with decorative elements like this, a script font can kind of look a little overwhelming. But you know that your customer can also change that very easily. Make it a little more narrow. So the next thing we want to do is add some text to tell them what this invitation is about. I will hit T on my keyboard again. You can put any kind of generic message here, because this is a wedding invitation. It could be like please join us on our special day or we would love to have you as part of our budding or, you know, any kind of phrase like that. You can look for examples on places like Pinterest or the templates that we saw already. If the wording alludes you a little bit, I'm going to add some text here. We would love for you to be part of our special day that'll do. Then we need to add in a location and date. So we will do another textbox here. And I'm just gonna make up some generic information. I've added a date and the time here, make sure you add in the time that is easy to forget. We have a fake address as well. I'm going to make this declaration just a little bit smaller. And the last thing we have to add is a note about how to RSVP. So RSVP nowadays is typically done online when people have a wedding website where you wanna go in. And then it's a lot easier than everyone mailing back a little card that can be hard to decipher, get lost. So most people do the online RSVP, even if they are doing a traditional mail that printed invitation options to say here are pleased or SVP by a parole, 30th. Maybe it's just out of date by visiting www.lettingsite.com. Other options here could be include RSVP by texting a phone number, mailing a card that goes with it. You can also design an RSVP mail out card to go with this. That is complimentary to the design. That could be a little bonus you throw in with your template just to incentivize people to purchase your listing over others. But in this case, we'll just go with the wedding website. I am going to put this in italics just so it looks a little bit different. It just comes down to playing around with the elements of the design a little bit to try and get it looking the way you like. There we go. So this is a pretty basic wedding invitation. Obviously, you can play around with motifs and styles. If you do your own artwork, you can add in your illustrations. Now, later in this class I am going to show you how to create a deliverable PDF that includes a link to templates so that when you're selling a template on Canvas, you know how to deliver it to the customer. Because basically you need to give them a URL. But to show you how to find that URL, all you're going to do is go up to share when you're done with your design. And click on template link, which is right here. You want to copy this link. So basically when you give them link to somebody, they click on it, it opens up Canva in their browser and says, Rebecca has a template to share with you. Click here to open it. And when they click the link to open it, it creates a copy of this design in their Canva account. So they aren't editing your original file, they're just getting a copy of it. So that's basically how to deliver a template in Canada. Now let's wrap up this project and move on to the next lesson. 5. Design Tutorial: Letter Banner: In this lesson, we are going to be making a sample letter banner that someone can print out attached together and hang up at an event. To get started, I have opened up a Canva document that is the size of a standard printer piece of paper. This is 8.5 " wide and 11 " high. Now this is a product that is pretty interesting to make. There's a lot of creativity that can go into it. And you have a lot of options right here in Canva. Because unlike other products in most cases, this is not going to be a template. You're just sending a PDF product to your customer. That means that you don't have to worry so much about making sure things are editable. And it also means you can use Canva pro elements if you have a Pro account. Now I've created a couple of sample designs here and I just want to talk about them first before we start recreating them. I'm going to click down here to see all of our pages and then GridView just to give us an overview, these are three common shapes that you're going to find for banners. This is a rectangle with a point at the bottom, a triangle, and then a flag with a notch and the bottom. Now there are a few ways that you can create these shapes. Sometimes Canvas has the shapes in their library, and other times you need to create them yourself by using white shapes like squares to block off the shape that you want to be in white. Another design feature, if I look at this one, I have added text around the outside of the design that is going to be cut off. Your customer is going to be cutting along the lines here to cut it there shape. I've also added some white dots to indicate where they can punch holes. And the text at the top here, I can zoom in a little bit. Reads with some instructions on how to manufacture this product once they have it, so cut it along the flag punch the holes. Use a string or ribbon to tie the banner together. Tie knots between the flags to keep them lined up. And if you want to make the banner more durable, you can laminate them or put clear contact paper on each side. And you are welcome to take this text and just use it on your design if you like. Just take a screenshot if necessary. And if we scroll down a little bit, the other text I've added right here is just a labeled with your branding. So designed by a cool design shop on Etsy. This is just so that if they are out using your product and forget where they got it. Want to buy more, want to recommend it to someone. You do have your branding on the product itself. So let's first talk about making the banner shapes before we think about adding some content to them upon this clear page, we can start by going over to the Elements tab, clicking on this and lines and shapes is going to come up as a popular category. But good to see all going into shapes. You can see lots of these could potentially be banner designs. We have this shape here and also along beside it with both make good banners. Even this circular one could be good if we rotated it upside down. You can see it there. And of course we have a triangle to. Now all of these shapes, because these are shapes in Canvas, really basic library. You can stretch them a little bit. So if we were making this triangle just to make it a different size for contrast, our colors. If we were going to make this bigger, you can make it wider and then make it the length necessary for your design. Just keep in mind staying within the margins of this page. Because printing at home commercial printers, they typically can't do right to the edge. So I just try and keep it mainly within these red lines that show up as the margins. You can basically use the same tool to reshape any of these to fit into the full page. Let's work with this one for now. We're going to make it the width of fat margin box and we'll make it a bit longer. Now let's make it a fun color. Just pick the teal. And the next step is to add the little circles to indicate where to punch the hole. So I'm just going to tap C on my keyboard. It brings up a circle. I'll change the color of that to white and just make it very small. I'm going to make it 0.2 by 0.2. And we'll just drag it roughly into the corners, not too close to the edge B, so it wouldn't tear up when it's punched out. And we'll make that one about the same distance apart. So there we have our banner shape or two holes, the color background. And I'm just going to select this text, but you can create your own text boxes. And I will duplicate these and move them up. And it will set her everything on the page. So at this point you can start to decorate your flag. Now, the flag design is really going to depend on you, your niche and your creativity. A lot of banners just have one letter per flag or a picture. Sometimes the pictures go in-between words on a flag to divide them up. Occasionally you'll see a flag that has a full phrase or a full word on it that is a little less common. But if you're going to do that, you could definitely just use a text box and pick a cool font and change the colors and do it that way. Another option if you don't want to use. Straight-up text boxes is to go into the library and look for letters. So here we're just looking for the letter a and go to graphics. There are a lot of letter is that you can use. The nice thing is that when you click on one, typically you will see the full catalog of letters from his collection that all match. So when I clicked on that magic recommendation shows me this. And we have the whole alphabet and numbers it looks like in this font. Just remember that this is a graphic so you can always change the colors in this particular design. You can write up here, you can change the colors, but it is a picture, not the actual text. You can place it like that. And then all you need to do to create your full banner page, change the letter. There you go. When you're doing this, just use the grid tool down here at the bottom to see all of your letters. And you can see your banner kind of preview to make sure you have all the right letters, the spacing, and anything you want to include. If you were doing a generic banner pack, you could just do one of every letter on these Banner flags and sell that. People could assemble their own based on that. But just make sure that you are creating something a little bit more unique. This design I've done here with just the picture of the letter on a background. I don't think that's particularly outstanding. I would want something a bit more maybe patterned background. Let's look at how to create a pattern background Next. This is our example of a pattern background. I've actually used a photo here. And in order to crop the photo to the right shape, I've just added a hexagon to the bottom to kind of cut into it. Let's open a new document and look at how to do this. Now when working with photos on Canva, you can definitely use frames. So if you look for frame here and just go over in the search bar to the frame category. You see all of these different shapes that you can drag and drop pictures into. This is really convenient if you are using a lot of patterns, but there aren't necessarily going to be shapes that were well as banners. E.g. this one here is the right shape, but It's gonna be upside down first of all. So if your pattern is directional, that's not going to be very helpful. But also you can't change the size of the width or the height independently only moves as one shape. So that might be too skinny of a banner to fit any real design onto. One option is that you can use these from this category. Another option is to just use the photo and put some white stuff over top to block it off. So let's look for a pattern background. We're looking photos. And there's lots of options here. If you are going to pick a very busy background, you probably want to pick a solid color for your letter on top. But if you're doing something a little bit more muted, you could do colorful letters, filter through these and pick out the free ones just for the sake of simplicity. So you can replicate this if you only have a free account. And scrolling down, I see this heart pattern here. This could work really well for a Valentine's Day banner. So let's work with this one. Now this pattern isn't directional, so if I rotate it, it still looks good. There's still some hearts facing up, so it doesn't really matter which direction it's going. Now the first thing is, I'm going to create this into a rectangle, roughly the size of the design for the banner that we want. So I'll pull this up and this one down. This does zoom in on the pattern a little bit, but that is okay. Next I want to add a shape to cut out the bottom so that it is white here. So we're gonna go back to that shape library. And I see this hexagon here has a nice top that would cut into that rectangle very well. So we'll grab that. I'm going to color it white. Bring it down to the bottom and just try and line this up. I think I wanted to put that high. Maybe we can make it that wide and just line up so it cuts off the bottom of the design and make sure the corners are tidy. So that looks pretty good. So now we have a banner shape. I'm going to add the circles in the corner because this design has a lot of white. I'm just going to make them black and just make sure they're really small so that then if that shows through when they cut the holes out. You can also optionally leave these dots off. If it was a design like this where the black circle by kind of show up and be a little bit more invisible. That's your choice as a designer. Next is just a matter of adding your letter here. We can go back to the letter library. Let's look for the letter for Valentine's Day. See all. There are a lot of choices, but we want to think about high contrast. So this little pixel V is kind of cute if we were doing a pixel banner. Because then I will show you, you can just duplicate this. Drag in the a race, the V. A little bit too big. There we go. So it can be acute Valentine's pixel banner. As you can see, this product is pretty easy to create. It's not super-complicated. A lot of the value comes from your creativity in terms of the concept of the design, the words that are being created, and the pairings of the colors with the fonts. So it's a lot with the visual impact rather than the style of the actual product. The last thing I want to show you in this lesson is one more option in terms of how your customer can cut out this banner. So let's open up this one. I'm going to select everything and just bring it down a tiny bit. And we're going to add a flap up here that they could cut out, fooled and then glue and run the strength through a channel. So that's another fairly popular design style. I would say that the holes is a bit easier typically because There's a hole puncher, but it's really up to you what seems easiest for your customer. So to add in that flap, we're just going to add in a dotted line. Basically, I'm going to hit R for rectangle. Want to make that box transparent on the inside and a line. And we're gonna go for maybe this bigger dashed line. And I'm going to change the color of it to a light gray just so it's not too visible. Drag it up here. I'm going to make it That's the 1 " 1 " banner would work well or 1 " flat brush. I'm just gonna make it a little longer so it just the bottom half disappears behind the design position. Welcome back. There we go. So now we have this dashed line here with the fold is indicated. And you can even write instructions along here like glue this down or a fold this back or something like that. If you did that, you'd want to delete the little dots there. So that's basically how to create this product. You can make as many Banner flags in each design as you like. I think Canva has a maximum of 300 pages, so that is a lot to work with. When you are done, you can just click on Share, go down to download. And I would recommend picking PDF Standard or PDF print. This is a bit of a bigger file. So if Etsy is size restrictions, there could be problems. You may want to just stick with PDF Standard. I like to flatten the PDF. This is really helpful just to make sure that your elements are not separate. This can also be good for cannabis licensing purposes when you're selling designs, especially if they include pro acids. Just flatten the PDF and you can export at the individual pages or all of them together. And when you export as a PDF, it will create one single document with every page within that same document. If for some reason you wanted each flag independently, you would have to download each page separately, put them in a file. But generally people are going to be happy with a single PDF file. So that's how to design the sample letter banner. And let's move on to the next lesson to see our next sample project. 6. Design Tutorial: Party Game: In this lesson, we're going to go over the basics of how to create a principal party game that you could sell. Now party games can cover a huge range of events. These could be for bachelorette parties, which is very common, but also for kids parties. I think those are the two big ones. But of course, this can be modified for basically any niche. I photo camera here. And I've created a blank document that is the size of a sheet of paper, so 8.5 " by 11 ". Again, we're going to create a principal party game here. Now there's two ways that you could do this. You could create one that is static and applicable to all types of parties. Or you can create one and sell it as a template. So the two real differences is whether you're going to be delivering a PDF finished product or delivering a template link. So that is more relevant to how you are uploading your listing to Etsy. And that will also draw a line in the sand as to whether you can use pro or only free elements. And as I mentioned before, you can use the pro elements in products that are static and finished, so not able to be edited. But you can use free elements for everything at, in general, I always lean towards using just the free elements because I feel like it's a lot safer and there's never any questions. Free Canva elements are our friend. Now in terms of what kind of actual product we are going to design, There's so many options out there for games. There are like fill in the blank games. There are some that are more complicated, interactive, other that are more simple and childlike. I've even seen some that are just like word scrambles. I guess there's a party for everybody, every kind of bachelorette out there. But in our case, we're going to be making a bingo card template. We're going to start by going into elements and looking for a grid. And we're looking for something that is five-by-five. I'm gonna go to graphics, See All. And right here we have a grid. So this should be pretty easy to find. A five-by-five grid showing up as white. So we're just going to change the color to black. Now I'm going to do a black and white design just to keep things really simple. But by all means, do it festive if you feel like it? Think bachelor parties have pretty common color themes, which are black, white, and often pink. But it sometimes is very accustomed to the person themselves. I've moved his period to the lower half. We're going to put some texts on the top. And I'm going to start by decorating this page a little bit. You could decorate it with any kind of motif you want. But I usually go for an organic or botanicals. So just going ultra leaves. And right here at the top we have a couple of black and white leaf graphics that will do just fine for our purposes. So I'm just going to decorate the edges a little bit. I'm not putting these too far to the edge because the printer that people are using at home could cut it off just like a, you know, usually a quarter of an inch or so some heads gets cut off. Maybe we'll add one more at the bottom just for good measure. Just to round it out. Great. So now we're going to add a title here. I'm just going to write bachelorette bingo. So let's start by hitting T to create a textbox. And my third bachelorette. And I want to do this in a script font just to make it different. It's going to say bingo, right? For most ones that go. Thicker. Script fonts are very popular in the wedding scene. That's cursive or calligraphy, anything like that. So if you look for calligraphy, we see a lot of really good options. Again, keep in mind the crown means you have to have a Pro account. There's lots of options that are free, so it's always safer just to go with those. Any of these could really work. You could also take in script. And that will bring up even different but similar cursive like items. I'm going to use distillery script right here. Font just couldn't make it a lot bigger and put it right in the middle. I picked this font in case you wanted to do some insight into my design process because the line weight of it is very similar to the line weight in these illustrations and the grid. So they don't look, it doesn't stand out disproportionately to the rest of the design. When I do a script font, I often like to pick a sans-serif font. That means it doesn't have the little, little wings are lines at the edges of the letters. It's basically a symbol font is what it means. And I find that script fonts are so busy, that is simple font looks best. With this one. I'm going to put it in uppercase. And let's space those letters. Sorry, it's hard to see, we'll just space it out. 500. I think that looks like a pretty good framework. At this point, we can add in some Bingo elements. Now if you are selling this as a template through the covenant edit, I would still recommend putting in place holder text not only to give people ideas of what they could do, but also because it gives them a better impression of what the finished product will look like. Some people will want to put really costume bachelorette bingo items in there. Like inside jokes are things that are relevant to where the bachelor arts being held. But in other cases, you could just do something pretty generic. So the middle space is always a free-space in Bingo. So let's put an icon in there. Let's put a ring. It's a wedding type thing. I'm going to use this one, which is kind of a fun hand-drawn element that's already in black, so that suits. Now the way that bingo is traditionally played is INGOs. There's a lot of variations on how you could be playing this game and it is good to think through this with all of your party game worksheets. How are people going to actually be using it? This can help you encounter design problems that you may not see just from making it initially. So e.g. if we have, what is this? Five-by-five, 25 minus one squares. If every single person at the bachelor party has this bingo sheet and they're going through their night and they're stamping things office. They happen. If everybody has the identical spread than they're going to all be winning or losing at the same time. So it could be a good idea to scramble the different texts pieces throughout the design. And that way people would win at different points if they are all participating together because they're looking to make lines. So either horizontal, vertical, or diagonal. If you're making this product just be printed in used with generic options inside and not customizable. Then makes sure that you are creating several variations of the sheet with the text options all scrambled up. If you are going to be selling this as a template, that doesn't matter as much when you are making it, but you may want to include instructions, PDF or something to provide information for the person who is editing this, to let them know, Hey, this game is gonna be a lot more fun if you scramble it up. This just pertains to the Bachelor of Bingo concept. But again, if you are doing Bingo for kids, for kids, often will have pictures instead of words, or it'll be like an object. Maybe things you'd find in the backyard, anything like that and they can go locate it. But yeah, just keep that in mind as you're designing, you may want to make variations. Would add some text in just getting the T button and put a couple of sample bingo options in here. I will say this took some serious brainstorming to come up with ideas. I would spend some time on this. If this is a product you're gonna be making, it's not my particular specialty, so I won't pretend that I'm an expert in the content of bachelorette bingo games. But common sort of funny things that might happen. Maybe someone starts crying. We can re-size this, make it a little bit bigger, smaller so it fits in the box. Let's can use the arrow keys to adjust the box. There we go. I'll duplicate that. Put it in the next one. We'll just do that a couple of times. I'll just fill in this top row just as an example. Unsolicited advice to classic. Someone else for white group selfie gone wrong, danced with a stranger. There are a lot of directions you can go with this, have some fun with it, especially if you have experienced event, Generally any kind of event product you're making, there's gonna be a little bit easier if you've been to this type of event or have a special interest in them. But these party games are a fun opportunity to really get creative, especially if you're inclined more towards writing over designing, because there is definitely a writing component with these. And as I mentioned in the other products, when you're done with this, you can share it. If you're gonna be giving it as a template, you get the template link right here. And if you're gonna be giving it as a finished product, you download it as a PDF. And again, I always recommend to flatten it when you were making a product to sell. That's the basics of creating a printable party game. And we'll hop on over to the next design lesson. 7. Design Tutorial: Menu: This design video, we are going to be creating a menu template. Now the first thing I've done here is create a new document in Canvas. And this size is three-and-a-half inches wide by 8 " high. The reason that I chose this size is because you can put two of these on a standard piece of printer paper. So if someone's printing them at home, you can get them both on one page and save some space. It also creates a pretty nice size in the hand. And most menus are going to be pretty small because these are typically four sit down events. So they're just gonna be sitting on top of a plate or on a place setting. Really big menus don't always make sense. Now I have our sample one down here that we're going to be creating just to have a look at it. It's not a terribly complicated design, but we wanna make it pretty and do kind of a coordinated theme with it so that when someone buys this, they can come in, change the foods and you're good to go. So let's go through step-by-step how to create this up in the blank document. I'm going with a white background because most menus are white and the background it kind of is a classy look. You can always change it to a color if you like, of course. But for background decoration, all we're gonna do is a border. So much like I did in the invitation tutorial, I'm going to hit R for rectangle. Get rid of the fill color. We're going to go up to border style, change this to a line and we're going to just do Border weight one for one pixel wide. I'm not gonna do any corner rounding this time, but we could if you wanted to. And for the color, I'm going to use this sandy color right here. I recommend picking a color that coordinates with your graphic elements that we're going to add in because I picked mine ahead of time. What I'm going to use. But you can go in and change this part after if you'd like. Let's put it up in the top corner and make this the size of the design, not too close to the edge, but right about there and I will just grab it and center it. Perfect. So now we have a nice outline. Next, let's add in some graphic elements, much like the wedding invitation. The typical trend here is to do like a watercolor floral that's really popular. So let's go with that idea. I'm actually going to go with watercolor. Leaves just to be a little bit different. And we'll go into graphics. Again. I'm going to put on the free filter just because it makes everything a little bit easier for us in terms of being competent, that we are using things and assets that are good for us to use for any commercial purposes. There's lots of beautiful options here. Don't be afraid to go simple, like just a simple leaf. Elegant thing like that can be very impactful because menu is typically aren't over-designed for, usually fairly simple. Now right here is the element that I'm going to use. And if you see it, it's actually a top and a bottom in one graphic. So all I'm gonna do to use this, and you might find others that follow the same formula. So I'm going to grab it and tuck it up. Sure, it's centered, duplicate it and took it at the bottom. So that way we have a harmonious look to our design. In general. I think that the composition is probably, most likely going to be a top and bottom design. Something in one of the four corners, diagonal corners, or just the top. Those are the most common compositions for this type of product. Next, we have to add in the text. So the way that I've designed this lower one here we see we have menu in a big font. The name of each section of the meal in a same font but smaller, and then a different font for the text of the food. That's because we want the most legible font to be the most important information. And the decorative font can be more like headings. So let's go up here. I'm going to hit T for text box. And then we will write menu. You get a little bit bigger. In terms of font selection, the font that you use for the headings here is really going to be indicative of the kind of invented it. So you can pick a playful font that is a bit more casual. You can pick a really elegant script that shows this is a very high-end event. The graphics that we have here are a little bit BCCI. These almost look like seashells even though their leaves. So it does kind of give that more casual BCCI but elegant vibe. It's a bit abstract, but that's kinda what I'm looking for. If I go into fonts, you can start searching for terms that are relevant to your theme. You can try descriptors like elegant or classy or funky. Funky is a weird word, but it often brings up a really fun creative fonts. In this case, I'm going to be using something that I found under the script search, which is Miss truly is the name of this font. It's a script, but it's not overly elegant. It's just a nice middle ground, which is why I like it. So I'm going to put that one there. And I will add in text boxes for the different sections of the menu appetizers. I selected that and I'll just put that in that same font. I'll leave that size 12. I'm just going to duplicate it. Entree, which has an accent. So I'm just on my keyboard and just hold letter and it pops up. Entree. You'll put an S phase of these. There are options on my thick menu, deserts. And finally, I'm also adding drinks in here, which is definitely optional. Drink options. Sometimes you will have a separate menu for drinks, but you may want to include it here as well. Because this is a template, people can just delete the sections that are relevant to them. Let's see. This one probably would be there and this one, hold it up here. I'm just going to select all of these and use the Position Tool right here. And tidy, spaced evenly Emily or vertically. They're going to space them out evenly there. Now we can add in our fake menu, which is a little bit of fun. You can come up with foods that you want to put in. For the pairing font. I'm using ova, which is a free font as well. And I just think it's a nice serif font that has a bit of a bookish look to it. Typically, I put a sans-serif font with a script, but because this script font is a little bit more casual feeling, I like the bookish font with it. So I'm just going to take a second and pre-populate this with all my menu options. I have added in my fake menu and it sounds delicious to me. I've also space these out evenly between all of the options that are menus basically done. Now as I mentioned, if you wanted to bulk up this product a little bit, you could duplicate this page and add in a drink menu separately, and then maybe put it with the name of the shrank and then the ingredients below. This is tailored specifically for an event. But if you were creating a menu to be used at a restaurant, or maybe you were doing a non unopened bar and you want to include prices, then you would want to just add that in here to your menu and typically want to put it either after if the prices are individually or at the bottom, or near the top, if everything is the same in each category. Also consider whether you want to add space for any personalization in here as a template, you can't really predict that, but maybe you want to put fee and Ryan's wedding or the date or something somewhere on this just to make it a little bit more branded for the event. This is just an extra step, obviously not necessary, but be creative about what you could include here and stand out from the competition a little bit by thinking about your add-ons, special features that might have, or creating a bit of package with other products that all match these designs. When you do use elements in Canvas like this one. So it has magic recommendations come up and it's going to show you more products in the same family. When you click on that, you can see here there's lots of other graphics that match this one, which can be helpful if you are creating a suite of products. But do watch out. In this example here, some of these products are free and others are pro. So you just want to be aware of that depending on what it is you're making. Like the other designs when you're done this and you want to prepare it for selling, you wanna go to share and click on template link and then put that in a document, we will get to a tutorial on how to create the deliverables very shortly. But that's the last of our design tutorials for these projects. Now let's head into a lesson about listing tips for Etsy. 8. Tips for Etsy Listings: After you've created an interesting collection of products for your shop, it's time to start listing those online for sale. So since we're focusing on Etsy, we're going to discuss best practices for that particular platform. But a lot of this does carry over to other online marketplaces as well. Selling digital products on Etsy is pretty easy as you can upload the files directly to your product listing, meaning you don't have to manually send the products to your customers whenever they make a purchase. At C will let you attach five digital files to eliciting, which is fine for single products. But if you are selling a bundle or a larger collection, you will want to put your files in a zip folder on your desktop first and then upload that compressed file to your listing. In terms of setting prices, you will want to hop onto Etsy itself and do some research about the common price points that your competitors are using. I recommend staying in the same price range that you see other sellers using. Sometimes it can be really tempting to try and undercut the price to make your product look like a better deal. But that isn't actually the best strategy here. The best plan for pricing is to set your items at market value and then run sales on your store offering a certain percentage off. That way. Not only are your items a slightly better price than average, but customers feel the urgency to take advantage of the sale price. Well, it's available. It's up to you how frequently you run a sale in your store. But perhaps consider trying one week a month to see whether it generates any traction for you while you have a sale running on your shop, this is a good time to try running Etsy ads. If you are going to experiment with that tool. That's the ads are pretty straightforward in that you can only really set your budget and pick the advertised products. Unlike other ad platforms out there, you don't get to customize a lot more. But it can still take some trial and error to see success with Etsy ads. And I'll tell you my two top strategies that I personally use here for success. Number one, I only run ads on bundles or items with the $25 or higher price tag. That way there isn't a foot profit margin to justify spending the ad budget. And if days go by where you spend Ad money, but don't make any sales, you can recoup that cost on days you do make sales. My second tip is to only run ads on products that are on sale. Even 10% off sale will help. It's all about catching your customers. I when browsing and the little indicator on your listing that says it's on sale is an additional boost when your product is being advertised at the top of the search page, back to your product listings for a moment. An important aspect of your listing is the product photos. And this can be a little bit more of a challenge to come up with when you're selling a digital or printable product. The key to making a good impression here is to use mockups to make your product stand out and to give your customer a clear idea of what it is they're going to purchase. In the next lesson, we're going to hop back into Canva, and I'll show you some easy solutions to designing mockups for our sample products. 9. Mockup Image Tutorial: In this lesson, we're going to look at how to create some mockups in Canva for the products that we already created. And these can be used as your listing photos on Etsy when you go to create your listing, I have opened up Canvas and I've created a document that is the size of an Etsy listing photo. So it is 2,700 pixels wide right along here, and it is 2025 pixels high right here. This will make a good size for an Etsy listing. Just take a screenshot of this or write it down if you'd like. Then let's start designing some of our mock-ups. I'm just gonna do a couple of examples to show you how you can do this with each type of product. But I would encourage you to make a couple of different images for each listing just to change it up. There's some different examples of it in use. As you can see here on the left, I've imported our products from a couple of different versions. So let's start with our invitation. I'm just going to click on here. This is our party invitation that we created. Now this product is a static rectangle and it has a colored background. And that is important to note for our mockup purposes, there's two main ways that you can create a mockup for this. The first is to use a drop shadow and adding elements to make it look decorative. And the second is to use a photograph and then insert this to try and make it look like it's in the photo. I'll show you how to do both of those options. First, we're going to try with a drop shadow. So I've clicked on this item. I'm going to click on edit image in the top left, go-to shadows, and then we have some options for different shadow shapes. My personal preference is to use two shadows and you do that by applying one, hitting Accept and then waiting for it to finish loading and then you apply second one. The first one I'm going to apply is glow. What this does is puts a glow around all the edges of your design. I like using this one because I think it helps define all the edges. Whereas if you only use the drop shadow, which is the second one we're going to use. It would only show the two edges. And for a lighter design, this will help us stand out on a darker background or rather a lighter background. So I've clicked on glow, it has shown up, I'm going to hit Apply. I'm going to wait. It says saving paused appear in the top. I find that this poll edit image with shadows and also with the smart mockups is a little glitchy if you don't wait for it to finish saving. And there we go. It just finished right now. We are good to add our second shadow and I'll go back and add the drop shadow. And you can see it kept our original glow around it and just add a little drop shadow there. Now if you want to modify this drop shadow, make it bigger, smaller, softer, or whatever you like. Just click on the gears with sliders right here. And you can change it up a little bit, but I'm just gonna leave it as is hit apply. And again, just wait for the saving to finish. Now it is finished and we have our 3D looking version of our invitation. Now, all you have to do is decorate your page. So typically that's going to be a few neutral elements and maybe some texts to indicate what it is. Because this is a invitation. I'm going to go to elements and look for an envelope. I'm going to go under. I get a realistic looking one. A lot of these are pro elements. I'm just going to filter that out and look only for free ones. You're welcome to use the pro ones. Of course, if you have that account just because these are listing photos, this isn't a product, so don't worry about that in with the pro elements. But the best one is generally this very first one. It is not necessarily a color that looks great with our invitation. So I'm just going to go to Edit Image and go to adjust. And we get all the sliders to change up the colors. So I'm going to increase the brightness about their saturation. I will make it a little higher, so it's a bit warmer looking. And let's play with the contrast a little bit and then bring it down just a touch. So that's the settings I'm going to use. And then I will push this behind our card and maybe rotate it slightly. Just to indicate that this is something you mail. Here we go. So I want the focus to be on the invitation, but this envelope is kind of a nice indication of what the product is, especially if you're listening. This is a digital product on Etsy and we'll say digital products, so people generally are not confused. The price point will also be an indicator that they're getting a digital thing and not a physical one, even if you include an indicative element, like an envelope. Next, we're gonna do a background here, and I like to use photos for this. Typically, I'm gonna go for something really neutral. So that's gonna be either a wood grain or a marble texture. You could also do a solid color, but I think it adds a little bit more and have one of those textural elements. So let's look for wood grain. There's a bunch you can choose from here. I'm not gonna go for something really busy. I could do that, but I think it does look nice like I think there's a vibe here, but it is a little bit dark, right? Purposes. So we could try that one, which I think looks actually quite good, but I would edit it and lighten it. Maybe. Duration a little to make it warmer, brighter. So that could be a good option. I really liked that backdrop. You can also do marble. And keep in mind, I have the free filter on here so you could use any of these. And there's a lot of options when you search for marble. Some of them are quite busy. Just the third one here is nice and subtle. When you drag and drop, it does continue the effects that you did on the image prior. So I'm just gonna go back to Edit image, adjust and reset. There we go. So the marble is a classy look. It's very all-purpose, in my opinion, I've used marble backgrounds for a ton of digital products. Another option is to look for shadow. And you get all these cool backdrops with a shadow. These have a Boko vibe. You can use this, drag it in and it's got that nice palm leaf shadow, which is very aesthetic. Do this warmer one. You can also look for shadows that go over top. You'd be there. Yeah, The hearing Graphics. See this like plant one and this is again a free one. You can put that over top if you want it. It's not really the style I would go for, but just more options if you wanted to do. I'm just the transparency. Oh, there it is. Just to make it look a little bit more, less like a digital product and more like something you could hold. But let's just leave it like this. I think this is pretty nice. So at this point you can add some text. You can either fit your texts in, in the blank areas were out of shape and put the text into that. That's kinda my preference, but it's just a personal style. I'm going to try doing a rectangle, just hitting R on the keyboard. Let's do this in white. You could do a rectangle along the bottom of your design and just put some text in there. Let's try tempo texts. So digital template for Canva. And we'll pick a nice font. Garrett is one of my favorite fonts, so we'll do that in bold. I get down, you get a lot bigger and make sure it's in the center. So that's one option. You can do just a white box like that. You can move the products up a little bit just so they're not as cut off. Another option is to do a circle. I'm just hitting C. I'll make that white as well. You can do any color. I just think quite contrasts well with this particular design. Delete that one. Use the same textbox to shrink it down a little bit and put it in the circle. That kind of indicates what this product is. You could also add in a Canva logo. You can just type 14 elements. Canva. I founded the Canva logo is under photos. So you can click that and you can add that to your listing as well. You can put it in an opposite corner, put it right above, line them up, maybe make them the same size, and put those down in the corner. So that's another option. This is a pretty easy way to create a mockup. And then afterwards, it should be centered To afterwards, if you create multiple templates or multiple invitations, in this case, all you need to do is just drag and drop your new photo in. You may have to reset the glow and the drop shadow. But other than that, you can reuse this over and over again as you create more products that are similar. That's one option for creating a mock-up with digital assets and this would work for the other products, be creative as well, the game sheet or the menu. But another option is to use a mockup photo. So in this case, this is an invitation. So we're going to look for a card mockup. I'm just again looking at free items. So when I open this up in the photos tab, there are lot of different cards that pop up. So we just need to look for something in the right orientation. This one is in the right orientation. Just as an example, let's use it. It's not exactly the right colors, but I think we can probably adjust. Just take note of the different elements in your design. So we have this fabric, which is the next texture, the wood and these little cotton buds here. All of this could be a bit of a wedding vibe. We have textures and materials, so it's not terribly off theme, but I wouldn't put a Christmas tree and background and a wedding invitation one. So just be aware of the context of the mock-up you choose. Let's turn the brightness up a little bit. In the saturation. It's also a warmth tab down here too. I'm going to crank a little bit. Perfect. Now we can go and add in our object here, sorry, invitation. So what I'm gonna do this to make it transparent just for now, I'm going to try and line it up with this rectangle. This is a pretty manual way to do this. It's going to take some adjusting. The transparency is just going to help you make sure that you are going edge to edge. It was located go very slightly over the edge of this design, especially if you see here, this card is not perfectly the same size as my invitation. There's a little bit of space here. So I'm just gonna go over to make sure that there's no gap. Showing the photo, I think that looks mostly covered, so that's pretty good. You can always zoom in and check. So I'll remove the transparency. And now it's somewhat looks like it's in this photo. And that's because we're reusing the shadow and the effect of the actual card that was in the photograph. So it looks a little bit more involved in the setting. If you find this looks a little too copied and pasted on, one trick I like to do is to go into Edit image. You can reduce the contrast a little bit, just a little bit. You'll want to make the design look washed out. And then you can also go back to transparency and knock it down just a tiny bit, maybe ten to 90. And just be sure you aren't showing any edges by doing that, but that looks pretty okay. So it just reduces the vibrancy of it a little bit. So it doesn't look like it's sitting on top of the image or that it's involved. Remember when people are seeing this on Etsy, it's going to be quite small, especially because most people use Etsy on their phone. So you can click on Grid View and just take a look and see how that looks from a distance. So both these images depends on the scale at which you're watching this video, of course, but looking at them on my screen, these are legible from this small size, but they're also, they look really natural and they don't look like, oh, that's just the digital thing. It looks like all I can picture what it's like when it's printed. And that's kind of our goal. For our last mock-up, Let's look at our banner options. Now I have all of our banner pieces right here, just say happy birthday on the side. And I haven't duplicated any letters so I can reuse them more than once. I've gotten an export at all of these as transparent PNGs without the background. So it's easy to make them into little flags. But if you don't have Canva pro, the way that you can get around this is just by going into your design where you have created these flags, copying all the elements and then pasting them into here. The downside to this is that it may be a little bit slower because if you have a multilayer flag for every image which you may want to group. By the way, it's just going to slow down the process of moving these items a little bit, but it's certainly doable. There's no reason you can't do that. The only instance in which that might be difficult is if you've used white blocks to create a particular shape. But if you've used a standard shape like this, then it shouldn't be too much of an issue to move it in here. Now I'm just going to spell out happy birthday and fit it all in here and then we'll play around with it a little bit. Okay, so here we have happy birthday all spelled out as individual pictures. One option is to just use a very basically like this, add some texts, explain what it is. But you can also play around with it. You could add a background photo ends and you might want to look for a wall. You could do something that is in brick, but I think this tends to look a little bit cheesy. You know, you might want to go for something a bit neutral. Then you can start rotating these to create a banner shape if you like. This is very fiddly and it's going to take a bit of time to create, but you can make them all to say happy birthday in a more realistic way to show how the product would look when it's in use. You could also use the line tool which just hit L4, creates a small line and use that to connect the different banners. Like that to show what they look like when they're all strung together as well. Because birthday is really long. You could actually just do just like this with one on, one curved and one naught. I think the impression gets us across. You can also have make these have a bit of a glow as well. If you want to click on them and use the shadows, you may want to try some different shadow shapes here. I think curved actually looks quite nice because it makes it look like the object is maybe hanging. So I'm gonna go and put the curved shadow on all of these flags. Because of the nature of a banner being long and wide, you have quite a lot of space at the top and bottom of this design, which is where you could put in some boxes with text. Usually I'll pick a design color that is complimentary to the design. So we could use the one from the banner background. You can small and actually let's duplicate it and put it at the top of the design as well. Then you could add in some key information at the top and bottom. This line describes what it is and I'll put at the top a little bit more on technical specifications about what they are getting. Something like that indicating how many pages your PDF is that you're giving them. Now that I'm looking at this, I think the teal is actually a little too overwhelming and maybe putting it into pink will look better. I think that does look a little bit better. Now you want to do some variations of this particular banner style. Trust with different backgrounds. You can drag and drop in different ones on multiple pages to show different ideas. You can also try reorienting it. Maybe zoom this out a little bit and do one long happy birthday all in a row. If you're giving them this as an editable template, you're giving them the Canada link. Then I would recommend do including a screenshot of the document in Canva to kinda give them an idea of how we're going to edit it so it seems really easy. You can also add another little elements if you like. E.g. I. Just typed in balloons and we have some realistic looking balloons that we could put in the background. Just tuck them in the corner very subtly, just to add to the birthday vibes to help our customer visualize it. This is a little bit of a trickier product to demonstrate because it doesn't have a very clear mock-up available or a clear template. But once you have all of these elements here in this Canva document, then you can really play around with them and see what kind of shapes and designs you can make to make it a little bit more appealing. 10. Creating a Deliverable for Templates: The last thing we need to create is a deliverable for any templates that were selling. When you put a listing on Etsy, particularly for a digital product, it's going to ask you to upload a file that the customer can download upon purchase. A canva template is accessed via a link. So we can't just give them a length through Etsy. Unfortunately. However, we can turn this into a good thing by making a deliverable that does a couple of different jobs for us. I've opened up a document in Canvas. This is an eight-and-a-half by 11 regular sheet of paper, which we're going to create as a PDF. Eventually, you could do this with a smaller document size because it's just something people are going to be opening up on their computers. But I like to make it paper size just because it can fit a lot of information in there at a reasonable size. I also like to decorate this page to be a little bit branded. If you have a logo or colors for your store, this is a good opportunity to make your product look really cohesive with your store branding. Now let's decorate this a little bit first and then start to add our important aspects. I'm going to go into elements and look for a pattern. I'm going to do like a cute store theme, but you can do whatever suits your brand. Look for polka dots and just make this the full size of the document. There we go. Okay, Now I'm going to add a white rectangle with R. And then we're going to just turn this pink area into a bit more of a border. Make that the size of merchants that pop up. There we go. Now, if I have a logo, I want to put it up here. I'm just doing a demo, so let's just find a, excuse me, have a look. We can use. Let's just use the shape. Pretend that's our store logo. Make it pink. Okay, now we can add in some text and I hit t. So the first thing I was put is thank you for your purchase. And we'll do go back to Garrett, since I like that font so much. And I'll make it bold right there. Now, you can use the space to include instructions. Any tips on how to use this design. You could also do a multi-page PDF if you want to have frequently asked questions or what should I do about this? You can also include links to other stuff in this document, which is a rare opportunity on Etsy. You can't normally linked like a newsletter sign-up or things like that. But here you can put sign up for a free extra template by joining my newsletter and provide a link. If you had that sort of funnel in place. You can also link your social media and all kinds of things because you can create links right here in Canada. But let's keep this simple just to start, to access your invitation template. You will need a free Canva account. Then click the button below to access your template. Let's pick that. I like to go in and add an actual button looking image. You can either find a picture in this if you search for like click button or something like that, or you can just add a rectangle and rounded corners, which is what I will do here. Since we have the corners rounded, I'm just going to reshape it to more of a button size. It's kinda oversized, but I like to be really obvious. And put that in the center. We're going to add texts separate. These boxes, do prompt you to put text in them, but just create a separate text-box here. And I'm just going to right-click to access template selected. I'm gonna make it all caps and bold. And put it on the background. Put it on the button, click on the text, click on the three dots that pop up and go to Link. And it's going to give you options here. It can link you to a recent designs, but I would recommend that you just get the template link to make sure you're not just linking someone to edit your original. Once you have that template link, like I showed you in the design tutorials, which for refresher is found under share template link right here, will give us this URL copy. But obviously you can do that for the design, not just your deliverable link and you paste that there. Hit Enter, it's underlined. Now you can see that it turned into a link. And there you go. Now I usually will just duplicate this text and add something below about if you have any issues with this product, please, to me via Etsy and I will be happy to help. Then. Rebecca shop name on Etsy. You can also make this a link and then add your social media down below. So this is a basic deliverable, covers all the bases, really obvious how to get to that template which is key for people to get confused. Then when I'm done, I'm just going to download this as a PDF Standard and download it. Then you upload this PDF to your Etsy listing and you're good to go. 11. Growing Beyond: If you enjoy this niche and are finding enough success that you start thinking about growing beyond your digital product store, there are plenty of opportunities and transferable skills that you can rely on. One option is to create physical products, to go along with your digital products. Once you figure out what items sell the best in your collection, you may want to consider offering a preprinted version. This can either be something that you manufacture and ship out yourself or you can partner with a print on demand company who can do the production and shipping work for you. There are lots of print on-demand companies that integrate with Etsy. So if this is something you're interested in doing and you can check out the available partners and the products that they offer. Another option is to go bigger in the world of customized products. Instead of offering templates for customers to fill out themselves, charge a little bit more and do the work for them. This could mean e.g. putting custom info on a party game template or doing the design work on an invitation. Then you can either provide the finished files to your customer or offer them the physical printed products for an even bigger price. Because of the existence of party supplies stores, There's also the potential to grow your business to the point where you manufacturer physical products and connect with wholesalers. Products like banners, fill-in-the-blank party invitations, thank you. Cards and more can all be translated into physical goods. This is obviously a step towards growing a much larger business. But if down the road you realize that you have a really big Etsy store with a lot of products that sell well, you may want to consider taking it to the next level. Of course, there are also lots of other digital product niches that you may want to step into after this one, since you'll have the skill set to create and deliver digital products already, there are lots of complimentary product niches such as printable wall art or greeting cards, that could be the basis for a second Etsy store if you have an appetite to grow in this way. Now with all that being said, we have reached the end of our course, I would love to see the skills that you've learned here and action for our class assignment, try making one of the four products that we covered in the tutorials. It could be a party invitation, a letter banner, a party game printable, or a menu for dining event. When you're all done, upload a screenshot of your work to the class for everyone to see. If you'd like feedback. I'd be happy to provide it and I'd be so excited to see what you've created. If you have any questions after taking this class, head down to the discussion to share your thoughts and we can continue the learning there. And if you enjoy learning from me, I teach a lot of other classes on design, business, and e-commerce. You might find another course that sparks your interest. And finally, if you enjoyed this class, please do consider leaving a review. I read all of them and I really appreciate it. With all that being said, I wish you the best of luck in your new party principal business. Happy creating.