Crush It On TikTok | How To Never Run Out Of Content Ideas | Victor Loyiso | Skillshare
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Crush It On TikTok | How To Never Run Out Of Content Ideas

teacher avatar Victor Loyiso, Youtuber / Content Creator / Musician

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      2:15

    • 2.

      Method #1 - Account Modelling

      5:44

    • 3.

      Method #2 - Reposting Your Content

      5:24

    • 4.

      Method #3 - Recreating Your Trending Videos

      3:46

    • 5.

      Method #4 - Using Trending Sounds

      3:44

    • 6.

      Method #5 - Using Current Topics

      4:52

    • 7.

      Method #6 - Using Trending Effects

      2:43

    • 8.

      Method #7 - Using The Search Bar

      3:23

    • 9.

      Method #8 - Listen To Your Audience

      5:17

    • 10.

      Additional Methods

      2:56

    • 11.

      In Closing

      0:27

    • 12.

      Bonus Tip #1

      1:11

    • 13.

      Bonus Tip #2

      1:56

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About This Class

Class Overview

  • In this course we will explore 8 different secret highly effective methods i use to almost never run out of ideas when it comes to creating content on Tiktok and beyond. In addition I also share some bonus tips to help you take your content game further.

What You Will Learn: 

By the end of the course you will understand how you can instantly generate content ideas by leveraging:

  • Current / Trending topics
  • Content you've already posted
  • Listening to your audience
  • Analytics led data

Why You Should Take This Class: 

  • These approaches / methods are easy / simple to learn and apply
  • We will explore the afore methods in theory and you will watch me doing this in practice. 
  • Anyone who knows how to use to us Tiktok can do these
  • As we will also be leveraging other people's ideas, the level of effort required from us if very little
  • I have used these methods to gain over 400k followers on Tiktok and nearly 9k subscribers on Youtube in just a few months.

Who This Class is For

Anyone who creates video content for social media whether new or a seasoned user.

Meet Your Teacher

Teacher Profile Image

Victor Loyiso

Youtuber / Content Creator / Musician

Teacher

Hi, Victor here. I'm a UK based Youtuber, Musician and Online Content Creator. I've been active in these spheres over the last decade.

I really enjoy creating digital content from posting videos for my nearly 400k TikTok followers, running and publishing content on my 11k subscriber Youtube channel or writing and producing my own original music in Logic Pro x. I'm also an avid learner, I strive to always learn new skills and techniques to grow and improve my current workflows. 

I'm excited to give back and share with you all I've learned as in independent content creator & musician, growing the accounts mentioned above.

 

See full profile

Level: Beginner

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Transcripts

1. Introduction: How do you crush it on TikTok or any other social media? How do you never run out of different content creation ideas? Hi, my name is Victor and welcome to this course. I'm gonna be walking you through how I've been able to build and drive millions of views via TikTok, which has then led me to drive more views on other social media platform, I E, search engines such as YouTube. So I'm going to be walking you through a number of different methods and steps that are used in order to never run out. So the way that this course is structured on one video, e.g. I'm gonna be talking about how exactly I do, what it is that I'm doing for that particular method or step. And on the next video, I'm going to be walking you through how I do that exactly by jumping into my iPhone and you can kinda look over my shoulder and understand the steps that I take. Exactly. So I hope you found the assumptions for this course that you've already made a TikTok. The basics of shooting videos, the basics of filming, which pretty much anyone with a smartphone device nowadays does. You know the basics of how to use the TikTok platform, how to post videos, etc. Because what we're mainly going to be talking about here is content ideas rather than the actual video creation process. Patients, obviously, I have managed to drive millions of views through social media. I'm not claiming to be the best or the smartest person on social media or anything like that. I'm also not guaranteeing that you're gonna get exactly the same results in terms of my views that I've been able to drive in the views that I've shown you a little bit earlier on, every person is different. The level of effort that you're gonna be putting in is different. Therefore, your results are going to be based on how much effort you put in and how exactly you follow the steps that I'm going to be outlining in this course. So the exercise for this course is to simply come up with a list of your own ideas when it comes to never running out of content creation ideas. So once you've watched this course and once you've more or less got an idea of the methods that I use, are there any additional tips that you can come up with? Any additional strategies? If you can outline anywhere from around three to five different strategies that have either worked for you in the past or new strategies that you've not thought of, that you're excited to try out. The first method that we're going to look at is account modelling. So basically, what this is in a nutshell is looking at a number of different social media accounts. In this case, it's going to be obviously TikTok, but you can do this for this course is to simply come up with a list of your own ideas when it comes to never running out of content creation ideas. So once you've watched this course and once you've more or less got an idea of the methods that I use, are there any additional tips that you can come up with? Any additional strategies? If you can outline anywhere from around three to five different strategies that I've either worked for you in the past or new strategies they've not thought of that you're excited to try out. 2. Method #1 - Account Modelling: The first method that we're going to look at is account modelling. So basically, what this is in a nutshell is looking at a number of different social media accounts. In this case, it's gonna be obviously TikTok, but you can do this on Instagram, you can do this on Facebook, et cetera. I can do this on YouTube as well. What you do is you look at how many accounts you can compile that do exactly what it is that you're trying to do. That I've got more or less the same amount of followers, subscribers that you're trying to get to that create more or less the same style of videos that you can see yourself creating the same kind of videos that you'd ideally like to see yourself creating in the long term. You then want to do is create a list of those creators. It can be 5101520 or even higher, depending on how far and how specific you want to go in terms of volume, the volume is entirely up to you, but as long as you've got a number of accounts that you're going to model. What you then do is analyse those accounts, their description on their profile, what are they putting in there? Have they got any links that link to any stores, any products they're selling. They're linking to the other social media platforms, et cetera. But more importantly, what you wanna do is look at the videos that they're creating. And more specifically, the videos generating high levels of success. The videos that aren't generating high levels of engagement, views, comments, shares, and what you don't want to do is go into those videos, watch them, understand more or less what it is that's causing dr. In engagement. And also the metrics that I've mentioned, what it is or what is it rather that you can take from this video and apply to your own videos? Now another very important thing that you want to take note of is how often these creators post that will then give you a cadence for how often you should more or less be posting as well. Or if you want to try and get ahead of those craters, you can post more. Or if you want to take it at your own pace of impulse less or you can post more or less the same level of posting that they do. In another very important thing you want to look out for is you want to make sure that you look at their most recent videos. Social media platforms such as IEEE TikTok tend to move very quickly. So you want to find out what's working recently? I was working yesterday. What's working in the last week? What's working in the last month? You could potentially look at longer than a month, but my advice would be looking at anywhere from the last month, What's an understanding what content is working now? Because the content that you're going to be creating, it's not gonna be last month, It's not going to be in the last six months, is going to be now, it's gonna be in future. So you want to find ideally what works. Now. Now, obviously this needs to be someone that's within your niche. So if you only just comedy, you want to find someone that's in the comedy niche. If you want to get more specific, if it's comedy means, if it's political comedy, it's film comedy. If it's just comedy skits, you want to find someone that's doing exactly what it is that you're doing within your niche. Which is why again, it's very important for you to be very specific when you pick your niche because you're going to be finding people creating that same type of content. So I'm going to do next is jumping onto my iPhone and walking you through this process step-by-step. Okay, so I've got my TikTok account up here. So say e.g. I am someone that creates comedy content, comedy videos, and I'm trying to find accounts that I can model that creates comedy contents. Or what I'm then gonna do is I'm just going to go into home with the intention of going onto search or home and then back their home, then search. Okay, so what I'm then gonna do is search for comedy skits. Now, we're assuming here that I'm someone that's making communist gets or someone that wants to be making comedy skits. Hence, why I'm searching for the hashtag. There's the filter option. So if I click on that and then I can filter and look at creators that have done really well yesterday, e.g. what I'm going to do is go down to the bottom and filter by most liked. And then I'm going to click Apply at the very top there when I pause the video so it doesn't make any sounds. I'm going to click on the creator's name. There we go. So a couple of things I can pick up straight away already from this account. Obviously, I can see how big the account is. I can see what they've put in their description. They are linking to their YouTube, so they're trying to grow their YouTube account, which is great. I'm trying to do the same thing as well. What I can then do is look at this video. So this was only done yesterday. I can see the type for the videos that they are creating. Now, what I can also see is there's a theme to their account. They're using the same video title template. As you can see that on every single video that they've posted, they've got this black and white and red and blue video title template. That's something again that I can copy. What I can then do, which I'm not necessarily going to do for the purpose of this course, but I would click on the video and watch the entire video that I've just selected that did really well yesterday. Maybe watch 23, maybe four recent videos. And what I can also do if I click on to that video and just talk to you again because I don't need to hear the audio. I can go to the bottom and click more. And I can look at the hashtags that there's creator is using an I1 to more or less used the same hashtags as well, or even better hashtag strategy rather than using those particular hashtags, you can also go back. So if I go back to search, I've searched for comedy skits. Obviously, what TikTok also allows you to do. If you go to the far right, you can click on hashtags and you can then investigate and understand what hashtags are working better than others. Watch what hashtags are driving more views than other hashtags. You can see comedy skits driving 1 billion views. Comedy skit is driving 8.6 billion views. Comedy skits challenge is driving 7.5 million views and so forth. So different hashtags are driving different amounts of use. But the most important thing here is you can see which hashtags you can use in your videos. So you've got an option here, you can use these. I would advise personally using these that coming up under search. But you've got an option of mixing some of these with the hashtags that way in that creators video that we looked at earlier. So if I go to Filter again just to bring that backup, pause the video, look more at the bottom so you can kind of mix there hashtags with the hashtags that you've found under search as well. So in a nutshell, that is the method that are the steps that you can take in practice in order to find accounts that you can model. So step number one, account modelling. Now we're gonna move on to step number two, which is re-posting. 3. Method #2 - Reposting Your Content: Okay, so moving on now to method number two, which is re-posting your content. Arguably, one of the best ways to come up with content ideas is re-posting your old content. But more specifically, you're not just going to repost anything. You're going to repost content that's done well for you in the past. And this is obviously assuming that you've created content before. You've got videos that you've created in the past. If you're new and you haven't created any videos yet, don't worry, this one may not necessarily apply to you, but as you build up your library of videos content, you can use this strategy more and more. Now the way this works is twofold. First way is you re-posting your old video, Spock videos that I've shown promise of doing well. So either videos that have done really, really well, or videos that I've shown the potential that they could do well in future videos with a decent level of engagement likes, gauges and follows a decent amount of views and a decent amount of shares, etc. So again, that is the one side to that. Now the other side to that is you can repost content from TikTok onto your other social media platforms. They could think about this and this is a really powerful strategy because it's allowed me to drive millions of views on YouTube shorts from TikTok videos. And the good thing about this is that TikTok video doesn't necessarily have to have done too well. And TikTok, it could be a video that's gotten you double or three-digit numbers on TikTok. But when you post it on Facebook grills, when you post it on YouTube shorts, it goes and gets a five-digit, six digits, numbers when it comes to views. So it's a really, really powerful strategy as long as you're confident in that video, as long as you're confident that it's not breaking any community guidelines when it comes to TikTok, when it comes to YouTube or other platform, you're planning on publishing that video too. So really, really powerful strategy there. And what I'm gonna do again, it's jumped into my iPhone. Show you exactly how I go about re-posting my content. Okay, so we're back onto my iPhone and B now going to talk about the process of re-posting your contents. So first I'm going to walk you through re-posting old content onto my TikTok account. And then I'm going to walk you through re-posting. I'm old content or current content onto a different social media platforms such as YouTube short. So say e.g. I want to grab a video that did really, really well recently. I'll see if I can find one. Okay, So we'll go with this duet right here. So I'm just going to pause it. And now what I want to do is obviously have a look at the video first. I can see that it's got 3,200 likes, which is pretty good. 14 comments. It's got 341 favorites as well, which is very good. So all those are positive signals to send to the TikTok algorithms. Let it know that people are engaging with it, and that's where the algorithm keeps pushing it out more. So more people see the video. So how do I repost this? So I'm gonna go to the three dots on the bottom right-hand corner of the video. I'm going to go copy link. What I'm then gonna do is I'm going to go on snap tick dot app. Now what this website does, it removes the Video watermark. However, if I'm posting back onto TikTok, I don't necessarily need to do this, but I'm just gonna do it anyway, just to show you guys and you understand why I'm doing this layer. So I just need to download on there once I've pasted the link, and now I've got an option to select. The Download button is actually to download buttons does the blue one, and that is another one, which is the green one. It doesn't really matter which one you click on. To be honest, I tend to go with the blue one. The green one is just a different server, but it does more or less the same thing. Download out of the other video is when you've got another link that you've copied and you're ready to go ahead and download and none of the video. So I'm going to click on Download and Adverb comes up. I'm just going to X out of that advert is now prompted me for the download. I'm just waiting for his download. If you look at the bottom, you can see that I have got a download icon changing into blue. And there we go. We've got the video there. So as you can see the videos there, but the watermark is removed so you can no longer see the watermark from the video. What I can then now do is save that video. So I'm going to save and done and come out with all altogether. Now, what I can then do because the video is saved in my photos, I can now go back onto TikTok. I can now click plus. And if I go into the Upload option, as you can see that the video is now available to upload right there. We'll post that video. Now. I can do it that way or I can just simply repost it with the watermark, to be honest, I don't think it makes that much of a difference if you're posting it onto TikTok. However, if you're posting it onto a different platforms such as YouTube shorts, that's where the beauty of the watermark comes in. So if I click Plus to create a short, I can now then upload that seems short onto YouTube. By the way, this is not made the necessary ahead and get out. Yeah, but I would normally go into catcoq and makes sure that the video frame and all that it's correct for YouTube, but this is just for this example. This is not how we would normally look. There we go. The watermark has gone. It's now ready to be uploaded onto YouTube, onto Facebook reels, onto IG Reels on to read it onto any other type of social media video sharing platform. And you've now created one video, but you potentially can upload it on up to five or six different platforms. So in a nutshell, that is how the re-posting method works. 4. Method #3 - Recreating Your Trending Videos: 123 is re-posting your trending TikTok videos. So all this simply means is what you do if you're stuck on ideas, you go and have a look at your analytics on TikTok. And what the analytics they'll show you is what videos did really well over the last couple of months, couple of weeks, etc. What videos have really been picked up by the algorithm is not necessarily all these videos that I've got a ton of views are a ton of engagement. But the algorithm is signaling. You're saying, look, these type of videos have got potential. And if you keep working and keep posting similar type of videos, you're most likely to go viral or blow up using those videos. So if you go back and have a look at your analytics, you will see exactly what videos those are. Again, we're going to jump into my iPhone and I'm going to walk you through how I go about doing this process, okay, so we're back onto my iPhone there. So I'm going to go straight onto TikTok. I'm going to drop this video from the last lesson. Now what I'm gonna do is if I go into the top three lines on the top right-hand corner, I've got options that I can click into my analytics. The one that you want is created tools. So if I click on creative tools and I go straight up into analytics there at the top. That's going to bring up my analytics. And you can see the metrics in there. You can see the last seven days, you can see the last 20 days, and you can see the last 60 days as well in terms of filtering. But what I'm interested in is, in fact, we'll leave it there. We'll leave it in the last 60 days. And if I go on to the content tab, as you can see, we've got overview content followers and alive. Don't really do a lot of lives. But if I go into content and what, I'm going to ignore the top ones because these are the most recent ones. But if you go down, you can see that trending videos. And this highlights what videos have done well in the past on your account. And this is where again, if you're stuck on ideas, you can go back and have a look at this bank of videos and either repost one of these videos or you can recreate one of these videos, but have some elements that's linked to that video that reminds the TikTok algorithm that you're creating content for that same audience. My advice would be creating content using the same audio as that video. If you're not re-posting it, e.g. if I click onto this one, here, you've got all kinds of data there to allow you to make intelligent data-driven decisions on what content to post next on TikTok, you've got the graph there which shows arguably for me, the most important metric on any video sharing social media platform, which is the retention rate. You can see there. Why that video did as well as it did. Because 50 per cent of the people that started watching the video, we're still watching the video by the 10 s by the end of the video, which is ultimately what any social media platform, once they want people to keep watching and stay on there. So a really good example there. So if I click on this video, what I can then do if I go to the thumbnail of the video on the top and click on that. It's going to allow me to play the actual video. I'm just going to pause it in this case because I don't want to play it. And what I can then do in terms of re-posting this video is I can use more or less the same title that I've used. And maybe just change it slightly, maybe change it to girls after literally one half decent conversation with each other, you can change it to Grandma's mothers. Dads. Just make it slightly different than what it was before. You can again use more or less the same caption at the bottom there. Or you can completely description, sorry, at the bottom. Or you can change that completely as well. You can use more or less the same hashtags on. And what you can also do is use the same audio. Or in fact, no, i'd I'd advise you to use the same audio as well because again, that signals to the TikTok algorithm that you're creating content for that same audience. So it's able to send it to that same audience that responded really well. 5. Method #4 - Using Trending Sounds: We're going to look at, is using and leveraging trending sounds. Again, if you're stuck on ideas, one of the best things to do is look at sounds that are trending on TikTok and creating content-based on those sounds. So essentially, in a nutshell, what you're gonna be doing is you're going to find the sounds are say you're going on your For You page and this one sound keeps coming up from different creators. You're going to click onto one of those videos. You're gonna click into the sound. And what you're then going to see is what videos are being created for this sound. And you can then create a similar style of video underneath that sound. The beauty of TikTok is a platform that encourages using more or less the same style of video, more or less the same style of content with a slight twist and change here and there to make it your own. So it's not frowned upon for you to make a similar type of video using the same Millions of people will be doing exactly the same thing. You just need to put your slight twist on it to make it your own. But it can be more or less the same because you ideally want to be focused on getting the attention of that very same audience. Again, we're going to jump into my iPhone and I'm gonna show you exactly how I go about implementing and doing this in practice, okay, back onto my phone here. So we're going to talk about how to use trending sounds to generate content ideas. So what I'm gonna do here is go into my TikTok once again, for the purpose of time, I'm not necessarily going to be using a trending sound, but I'm just going to give you an outline of how this process would normally works. So say e.g. there's a sound that keeps coming up here on TikTok on your For You page that you're realizing that actually this is more or less a trending sound. Because a lot of people are starting to use this sound is coming up more and more often on your For You page, meaning the few page or they took algorithm is pushing this sound out more and more. And you want to be part of that. You want to try and get a piece of the pie in terms of the audience that are reacting or the audience that are engaging with a type of content. So what you can then do, say e.g. I. Am going to find one of these videos here. This is a really good one. I'm going to pause it what you don't want to do. So once you've identified the video that's using the trending sound, click on the sound of the video. You can actually see what creators are creating content within that sound. So if I click on the first one, e.g. here's your candy bit to watch that video and see what style of video that creator is creating, what captions they're putting on, et cetera. And that then brings up light bulbs in your head to think, okay, I can do it this way. I can do it that way. I can put this caption, I can change the theme to this, but I can more or less use the same sound. That then gives you some ideas in terms of what you can do where that sound is concerned. Again, we're going to find a different video that's got more or less a number of different creators that are creating for it. So I pause it, click onto the sound again. You can see a number of different creators and consider different styles of video that are being created under the bed side and straight away. That then gives you an idea of what you can come up with in line with more or less what's on there, what those creators are creating that gives you ideas of what you can then do in order to provide content underneath that. So again, another really powerful method for never running out of content ideas using trending sounds. Alternatively, if I go into search e.g. and I'm just going to go generic. I'm just going to go trending sounds on there. Okay, so number. So this one right here. Pause it. If I click on the sound for that one. Again, you can see a bunch of creators have created content underneath that sound. So literally you've got a library of content here that you can have a look at and get an idea of where you can fit in, where your idea can fit in, in terms of creating content. Using trending. 6. Method #5 - Using Current Topics: Sounds. Okay, so another powerful tip when it comes to never running out of content ideas for TikTok. And again, these are ideas that you can use beyond TikTok as well, is using trending topics or current topics on TikTok, such as a Black History Month, such as mental health month, that sort of stuff. Now what you can then do in order to generate ideas for what you can create underneath that theme, you can go onto newsroom. I think it's newsroom dot TikTok, one of the best places to find the current topics that are trending within TikTok and what TikTok is deeming as more or less the most important topics. Topics that deliver a really positive message to the audience that they are pushing out currently, that they're talking about currently, again, no guarantees that you're necessarily going to get a ton of use by doing this. But if the platform is treating that topic as being currently importance, you're heading in the right direction. And TikTok even goes as far as giving you some hashtags on their website in terms of what hashtags are aligned with those topics that they are currently discussing for that period in time. Now what I'm gonna do again, I'm going to jump into my iPhone and I'm going to walk you through. I can go about doing this back onto my iPhone here. And we're gonna be talking about, again, how to go about finding trending topics on TikTok. Now as much as looking within the TikTok app itself, you can also go onto this website, which is really useful, newsroom.tiktok.com, where TikTok is essentially talking to the world, talking to the Internet and saying, Okay, this is what we deem as currently important. This is what we're finding currently is happening within our platform. This is what we're doing. And this is what essentially you can maybe slide into as well. If you find that some of these topics fit with your content style, e.g. we've got introducing stem drop, a new evolution in global music collaboration. This can then prompt you to go into the app and have a look and see what's happening in terms of stem drop. What sort of content are people creating? E.g. if I was to come off the website, jump into the app and typing to search within the TikTok app. I'm searching stem, drop. There we go. Past them, drop on that. I've also used to create content for stem drop. I can just go through these different videos, watch them, and get an idea of whether I tend to type of theme and that's being created here in terms of my niche. If we go a bit further down, we can see TikTok is talking about enhancing the lives community experience with new features, updates and policies, et cetera. Create a spotlight series. Another really good example again, for what you can potentially model in terms of what content you can create a whole. You can actually model in terms of what content you can create. So if I click onto this title here, create a spotlight series. I'm just going to click on it so you can read them there. What TikTok is finding works with this current create error and the message that they're sending, all that sort of stuff. Theme, we can see here that the theme is LGBTQ and a number of other things. But more importantly, what you can then do is if you click onto that creator on here, nothing's happening. Or if you search for them by going onto the TikTok platform and searching for them, you can see the type of content that they're creating. It can then get an idea of what you can learn from, what you can pick up from within that content. Again, if you feel like that's content that fits in with what you're currently doing within your niche. So this is under the community tab on the TikTok Museum website. I'm just going to go through that to the news section and just browse through there and see if there's anything that I can find to help me out introducing for me to help small businesses. There we go. Book talk challenge. So that was in June 29, 2022. So there's an idea right there. So if we go on to click on to that title and understand a bit more about what the challenge entails and what we can then do from there is going to the TikTok app, search book, talk, challenge. Book talk. Show me your thickest book, tiniest book, cover it away. You can see what people are creating underneath that challenge. Now, I appreciate this was in June 2022, but imagine if you had been having had just started your account at that time, this would have been a perfect opportunity for you to say, Okay, if this content aligns with a niche that I'm in, I'm able to jump into this straightaway and create content that's similar to what these creators are creating for you right away. You've also got hashtags cover you don't well, yeah, far-right inside relating to those to that particular topic. So these are hashtags that you can then put in your description as well. So you can target that. 7. Method #6 - Using Trending Effects: Next tip when it comes to running out of content ideas is leveraging trending effects. Now this is quite simple. It's self-explanatory of all it means is finding effects that are currently trending within the TikTok platform and creating content-based on those effects. Again, you want to make sure that this is an effect that aligns with the niche that you're in currently doing to quite serious, maybe not mental health but sort of thing topic you want to be careful. You don't want to use effects that are gonna be seen as negative or effects that are gonna be seen as going against the theme that you're in. So you want to find ones that apply to your particular niche, which again ties into everything we've been mentioning within this course. In terms of finding people to model that within your niche and understanding what's off effects they're using on your work on their account, et cetera, et cetera. So again, quite simply, I'm going to jump into my iPhone. I'm going to walk you through the process of finding trending effects on TikTok. Okay, so back into my iPhone here. So how do you find trending effects on TikTok? So show me your hand off the methods. There's a bunch of different methods for this, but one of them is obviously the For You page. This is a video that was recommended to me. Then you can see the effects that this create ears using. They're using green-screen. Mostly. They're using to green-screen effects, they using green screen video and just a normal green-screen. Now, another way you can do this is if you click Plus at the bottom as if you are about to create a new TikTok video. And if you click on effects, which is just on the bottom left there, there's an actual trending tab on their TikTok makes it really easy for you to find these. And you can go through these trending effects and see which one that you, which one you are able to use within your videos, within your niche. Now, a power tip when it comes to this, is if you go out into a particular effect. So let's say you click the Halloween one there. So you can see the name of the fact at the top. It's called Halloween. Look. If I close that, it's looking a bit scary. I can do is go into search. I can then search Halloween. Look, there we go. So at the top you can see the effect is coming up there. But more importantly, I can see what videos are being created under Halloween. Look. I can go through these different videos and I can then determine if I'm in this content and are able to grab any hashtags, is there anything that I can do with my videos that's similar to this and more importantly, it out because it's a trending effect and TikTok pushes out content that's trending. So it is very likely to be seen by more people as opposed to creating an original. 8. Method #7 - Using The Search Bar: So another underrated method for generating TikTok content ideas is using the TikTok search bar. Again, I'm going to jump into my phone really quickly and show you how to go about doing this. But it's very, very simple. The topic that you want to create content for, say, you write down three or four different topics that you feel like you want to create content for, but you don't know how to do this in practice, you've got nothing is coming to your head in terms of okay, I'm gonna pick up my phone. I'm going to feel myself saying this, I'm going to wear this. I'm going to be at this place. I want to talk this loudly. I'm not gonna talk. Nothing is hitting, you know, ideas are coming. What you can simply do is go into the TikTok search bar and you can search that particular phrase of content that you were thinking hoping to create content around. And that's simply gonna do is it's going to bring up a bunch of videos relating to that topic if anyone is creating under that topic. And again, there's various data points that you can lean into, such as how many likes these videos are getting, how recently this videos are posted, what hashtags are being used for these videos? How many views are each of those hashtags getting? That can then help you determine in terms of SEO whether that's worth you creating a potentially not worth you're creating if it's potentially not going to drive that many views. So again, jumping into my iPhone, I'm gonna walk you through how to do this, okay, so back into my iPhone here. So we're talking about how to use the search bar to generate content ideas. So say e.g. I'm a comedy account and I'm thinking of generating or creating a video around working from home. So I'm just going to type in working from home, comedy. So working from home, it's a topic and my niche is comedy. And I'm just going to search using that. There's a bunch of videos here waiting for me to just go through these different buildings. You hear people. Seo perspective, I'm working from home. Suggestions there that you can use. Also go to the top right and filter last week, yesterday, about last month, last six months. I can filter it by most likely as well. I'm just gonna go to yesterday. I am a fighter. And again, I can go through his account, go to his videos model He's account and understand what's working in terms of working from home comedy. And I can just create similar types of content because I work from home. So I know exactly the types of challenges that this guy is going through. I can resonate with what is creating content around. And these people that are commenting and sharing its contents are resonating with what this person is saying. Therefore, I'm able to slide in and create similar content. I've got an idea of how to feel myself. I can sit down. I have a headset on. I can be in front of a computer with a keyboard and a mouse with a relatively decent looking background and create a similar video straight away. You've got 345 or even a video series that's coming out of this one concept. And you can just keep rinsing and repeating and going through the different videos. Again, the key is don't just copy or steal exactly what the person is doing. But you want to try and keep more or less 80% around there of what this person is doing. And maybe change the title a little bit, maybe changed the video length a little bit, maybe play around with things like that. Obviously it's huge, so it's gonna look different to start with. But you want to make sure that TikTok is targeting and sending you to those same people that aren't. 9. Method #8 - Listen To Your Audience: For generating content ideas on TikTok and beyond is listening to your audience quite simply in practice, what this means is looking at comments from your audience. Now, comments can be obviously depending on the day, depending on the video, depending on the comments, they can be quite good, that can be quite bad. It's social media, it comes with it. People are positive, negative, rude, and so forth. Hence why that block button exists, hence why the delete button exists, hide user from Channel buttons exist. So unfortunately, it comes with it, it comes with social media. If you're someone that turns your comments on, some people choose not to by the way, but if you choose to turn your comments on another really powerful way of getting ideas for what content to create. It's listening to your audience. A lot of the time people will comment. If it's an educational video, e.g. they'll say, Oh great, but how exactly do you do this? Or they'll say, I bet this doesn't work. Which is more or less a challenge for you to say, well actually it does what? It doesn't show you a bit more of how this actually works. So you can look at what people are saying within your comments, within the actual videos that you're creating, you can ask people directly to comment something below, comment if you found this useful comment, if you'd like me to explain this a bit more comment. If you found that beneficial comment, if you would do this in your house comment if you would buy this, et cetera. This is why it's so important to use call to actions within your videos. And whether it's written call to actions, whether it's verbal call to actions, getting people to comment something because that then gives you information and fuel and sometimes ideas for what to do within your next video, e.g. if you're someone that talks about Ferrari's on your TikTok or other accounts today, you could be reviewing a red Ferrari and then someone will jump to the comments and say, Oh, I wonder if the blue one works like that. On the next video, you're jumping to a blue Ferrari and then someone jumps in your comments and says, well actually I wonder if the 1960s version of it, how fast does that one go? That's an idea for your next video. You didn't go into next video and do that sort of thing. Obviously for error is quite high, higher tier type of content. But you can kind of spin this around and use it within any type of content listened to your audience, look at the comments, drive them to comment in your videos and give you ideas for what to create next. You can even say that verbally and blend it in your videos and say, Tell me what I need to draw next. Tell me I need to cook next. Telling me I need to I need to explain next. Tell me what film I need to review next. You then jump into your audience's comments and create that video. And TikTok has deemed is so powerful that it's given an option for creators to video reply to comments. That is not an accident. That is because the platform deems that is one of the best ways to show that you're engaging with your audience and you care for your audience and creating content based on what the audience wants. So I'm gonna jump into my phone again and give you an idea of how to get this done. If I go into my account, I'm going to show you an example where I did this recently. So to do this is for removing TikTok water but recently recall. So as you can see, this is me replying to a comment that was saying a no way this works. Now the backstory of this is I created a video talking about how to remove TikTok watermarks. At least the best method, in my knowledge, may be a number of other different methods out there, but this is what works for me. This is what I've found easiest. Now, having created that video is what's actually happened, is the comments are there, came back and said, Well, ain't no way this works, essentially the same. I don't believe this works basically. Now, this is where the ego topic comes into question. You can either deem that as being rude, you can block that person. It can respond and shout at them or whatever. But ideally what you want to do, you don't wanna do any of that. By the way, it's not, it doesn't send a good image off you. What you can do is a positive spin on that and say, actually I'm gonna take this as a challenge. And I'm going to show this person exactly the steps that I take to do this. Which in a nutshell, not only proves them wrong, but also shows that you care about what your audience is saying. Also, create by creating content and responding to their comments. And this is what I did right there. I responded to that person with a video and it's literally a two-minute recently recorded and a half minute long video, walking exactly step-by-step, how I go about removing. Can see this in practice and see exactly this is how I get this done and that it is actually possible. Now what I could have done in this video is said, Thanks for watching at the end. Let me know what else you'd like me to describe. Let me know what else you'd like me to explain or let me know what else you'd like me to cover in the next video. And straight away, I've got an idea for what to create next. And not only am I showing that you care about my audience, not only am I going to get engagement from that particular person because I'm responding to them by video, but other people are going to start falling into that mindset now as well. And I'm gonna get more and more people because people love it when you respond to them privately, not necessarily privately, but when you respond to their common specifically, it shows that to a certain extent you care about them and you care about your audience, that you are serious about what you're doing on social media. Now, in practice, what this looks like is if I go onto just a random video, I'm going to go, um, and if I go into just a random content, so say e.g. that one that says me with firework. If I press down on that video, there we go straight away. I've got an option to reply with video. As I reply with video, you can see that it's got that person's comment at the top. So everyone else that can see that video can see that I'm replying to my audience and people absolutely loved that. Hey, this create as replying to the audience for free, they're giving you time. Let me jump into that. Let me follow them. Let me comment on their videos and see if they'll reply to my and you just simply film your TikTok video as you normally would and publish that video. And that's how you can. 10. Additional Methods: Content generation idea, additional methods you can use to generate content ideas in a nutshell. So, so far, we've spoken about a number of different methods that you can use to hopefully never run out of content ideas, not just on TikTok, on other social media video sharing platforms as well. I hope you found these really beneficial. But in addition to everything that I've mentioned so far, so in a nutshell, we've spoken about account modelling was spoken about re-posting your content, recreate in your trending content using trending sounds. We've spoken about using trending topics such as Black History, Month, etc. We've spoken about using trending effects. I'm using the search bar and listening to your audience. But what you can also do is utilize features that are built into the platform such as IEEE TikTok, e.g. TikTok encourages the use of stitches, which is where you're essentially using the hook off that video of another creators video and adding onto that video. Again, this is TikTok, recognizing the importance of capturing your audience's attention within that three to 5 s, or first three to 5 s of video. And then kinda building onto that. So this is a good opportunity for you to use someone who's potentially more popular than you and use their hooks. I'll use that first 5 s off their video and then add onto that video, add your own value, add your own content onto that. But the beauty of this is it's already themed. You've already got a topic from that creators video, so you can just build onto that topic that they've already created. And you already know that that topic works because you're not going to stitch videos. I've got no views. You're gonna be stitching videos that have already been proven to be successful. Same way the next one, which is cuvette, utilized us. Again, you've already got a topic because that initial potentially be created that has already got some engagement. They've already got a topic, they've already got some hashtags. You're essentially just adding onto that, whether you're commenting on whether you're reacting or doing whatever it is you're doing. You've already got you basically already halfway there. The video is already there. You're just wetting or stitching that video, re-posting other creators, TikTok has got a new feature where you repulse other creators content on that. Just a word of caution on this one. Don't use this too much. Obviously, you want your own personality to come out as well. You don't wanna be just an account that just repost other people's content. But again, another idea that using your products or services as well, if you've got a product or service that you're trying to sell or that you're trying to gain affiliate payments or affiliate income for a lot of the time, big companies will already have a certain amount of content that already exists out there, e.g. if you're an affiliate marketer for Nike, I don't know if there is any affiliate marketers for Nike, but if you were, Nike has a ton of content out there. A plethora of content that is being created a by themselves, but be UGC content, user-generated content, which is being created by creators like yourself. So you can then look into that type of content and understand exactly what other people are creating for that brand and generate your own ideas based on that, I can also use external search analytics such as cube buddy, Google Analytics, set SEM rush, etc. This is more to understand what people are searching for on the Internet more than natively within the TikTok platform. But again, to understand those broader topics helps it helps you then serve those topics within the TikTok platform as well. A lot of the times you'll find that broader topics that are being searched online on Google are also being searched within native platforms such as Instagram, TikTok, etc. So another good way to generate. 11. In Closing: Very helpful. I hope you never run out of content ideas based on the information that I've given you. If you've got your own ideas on the back of what we've talked to, we've talked about in this course. Again, please do drop them as part of the exercise or if you've got any ideas that have helped you in the past or any other ideas that you're excited to try. Remember the exercise, and just include them on there. It doesn't need to be complicated, just a simple PDF or something like that with what you think is going to work or what has been proven to work for you. I hope you found that very beneficial. Thank you very much and I will see you on there. 12. Bonus Tip #1: And I will see you on the next one. Okay, so I'm back with a bonus tip, actually two bonus tips. The first bonus tip is again in the theme of never running out of content ideas on social media and strategies to make sure that's not very likely to happen. What you can also do is not just use your comments and listen to your audience, but you can also do exactly the same thing with your competitors audience, say e.g. you've got a competitor and TikTok or another creator that did, that does a similar video style to what you do. And if you go through their comments and you may find that someone has left a comment on there that they've not responded to a comment that they could have taken and used content idea for an affair. Next videos, what you can then do is create a video within that topic and that style, you don't necessarily need to include the comment as name within your video or something along those lines. You don't necessarily need to say that I'm creating this video as a response to the screen, but this is what people are asking for in the comments and you're serving to something that's being requested already. So if you go into another creators account that's within the same niche, and there's a ton of people that are asking them to do something and then doing it. Perhaps they feel a bit shy or perhaps it's not something that they can do that you feel comfortable doing, but you feel like that's within the theme of what you're able to do without breaking any community guidelines obviously, then you can create those videos based on comments that are within your competitors and videos. So make sure you have a look. 13. Bonus Tip #2: Tip number two, and this is another powerful tip, is social media cross platform sharing. So again, the video that you've got on TikTok. So referring back to one of my initial videos in this course where I showed you how to remove a TikTok watermark by going into that site that I mentioned. Once you've done that and you've removed that watermark, you've now got an opportunity to share that same video on Facebook reals. You can share it on Instagram, you can share it on YouTube, shots, etc. You've done the work once by scaling for you. You're able to scale it and uploaded on a ton of different social media platforms. Working smart, not working hard. So you don't need to sit on Instagram and think, okay, I've created a video on TikTok. What am I going to create now? On Instagram, you've already got a video on TikTok. Just take that same one and upload it onto Instagram. And the beauty of this is a lot of the time people that are on Instagram and also on TikTok. I have not had a comment once from anyone on Facebook or anywhere else where I've used this strategy that's come back and said, Why are you uploading the same videos on TikTok as you are here? Not once ever. Again, take this with a pinch of salt. I mean, I'm not a massive, huge creator. I'm not David Delbruck out here or king, but perhaps when you've got big people do recognize those little idiosyncrasies here and there. But generally as you're coming up, It's not something that's going to cause any issues. And even if someone does ask you that, you can simply just answer them and just say, Well, I thought it might benefit the people that haven't seen it on this platform. Upload the same video. It's not a bad thing. It's not an issue. Because at the end of the day, as you're coming up, as you potentially doing your nine to five on the side, you've not got hold data that dedicating, degenerate and content, whereas bigger creators have got the whole day to go live and TikTok to go live on Instagram, to go live on Facebook, live on YouTube, etc. You haven't got that. You're making what you're able to create a stretch a lot more. So those are the two bonus palliatives right there using your, your competitors comments and also cross platform sharing. Take advantage of this tips. I'll see you soon.