Create, Launch and Monetize Your Online Community in 2026

1. Welcome to the Class!: During the past years, something has been quietly changing in the way that people build businesses online. You see, a new model has taken over where you stop chasing a huge passive audience and instead, build a small focused community of engaged people that you actually own, a group of people who show up, stick around, and would happily pay to belong in your community. And that exact blueprint is what we're going to be building inside of this huge master class. See, chasing a huge following on social media is like renting a booth at a very busy street fair. You try to shout over the noise, and the moment that you stop talking, everyone walks away and forgets you exist. But a community is like your own clubhouse. People walk in, sit down, talk to each other, and also bring their friends inside. You own the room, and when you own the room, you also own the relationship. But until recently, building this online community of yours meant stitching together seven different tools, a forum, an email service, a course host, and payment plugins that barely work together. But that entire barrier has completely collapsed. Modern all in one community platforms put your members, your content, and your payment processing in one destination online. At the same time, AI can now write your welcome posts, draft your emails, and shape your entire launch sequence in minutes. The tech has finally caught up to the idea, making it simple enough for a complete beginner to launch his own community literally this afternoon. So, my name is Lambros and three years ago, I walked away from being a doctor to start my own digital cater business. Since then, I've taught over 60,000 students across the whole world, generated 35 plus million views with my content, and built three distinct digital businesses. This course right here, I'm sharing all of the secrets that I have learned through the years tailored to absolute beginners like you. If you have a tiny following or no following at all, no technical background, and no desire to be famous online, you're in the right place. We're going to be breaking down your entire journey to launch your actual first community in three phases. So Phase one is to create. We're going to find a niche for you that people actually care enough to gather around, choose your pricing model and set up your own space step by step. In phase two, we're going to be launching. We're going to start by bringing in your first ten members, then building momentum, and then open the doors of your community with a launch that doesn't feel in phase three, we're going to be talking about monetization, how to price your offers with confidence, how to keep members around for the long haul, and how to turn this community of yours into predictable monthly recurring revenue. You see what used to take months of trial and error now literally takes a few days or even an afternoon if you're fast, honestly, because AI and these platforms do the heavy lifting, and you have the exact map that you should follow. So enough of this introduction, I'm going to see you in the first lesson of this class. 2. Building Your Community Blueprint: Welcome to the course. I'm super glad that you made it here. And in this first introductory lesson, I'm just going to be breaking down the framework that we will complete in the next 2 hours inside of this master class. Again, by the end of this class right here, you'll know exactly what an online community is, how to create one, how to host one, and how to monetize your own online community, right? This is super exciting, and I would like to welcome you again to the first lesson of this course. So again, in this first introductory lesson, we're going to be breaking down exactly what we're going to be building here, which is your own online community. So, what we're going to be covering in this action right here is, first of all, genuinely, what are you building here? Which is going to be a real community with genuine members and not just an audience that is just enrolled inside of your community. You're going to have active members, and we're going to be talking about this in just a second here. The simple three part journey that every single community that not only exists, but also thrives follows, creating, launching and monetizing. And why the place that you actually host the community matters, right? Because it all comes down to the user experience and how members actually engage, how easy it is actually for members to engage, right? How having one home for your community replaces the usual tangle again of apps that we used to have back in the day before there was a one stop destination for hosting your community. On top of that, we'll be covering what you walk away again, owning by the final lesson, which is going to be a live community that you have launched by yourself, going to be structuring your community, hosting, launching, and scaling your community on a step by step process, and on a live basis, as I'm doing this also for my community. And finally, we're going to be talking about the one shift in how you think about community itself that makes the rest of this whole course super easy to follow. So here's the big picture. A community is different than an audience, right? You might have your audience on social media, but actually gathering these people in a community provides intrinsic value to both your community and the audience that just cannot be measured just as a YouTube audience or Tik Tok. So an audience is someone who watches you, right? But a community is something that's alive, right? Members get to engage with each other and interact with each other, and this is the difference what makes the community super valuable compared to just having an audience. And again, people don't pay to follow you, right? They pay to belong to something and get a result alongside others that have the same problems, the same experiences or even the same passions with them. So what a good community does is that it turns knowledge into an experience people knew month after month. And we're going to be talking about monetization of communities in just a second. But I want you to remember that every single month, your community will be earning the monthly recurring revenue that it will be generating due to the fact that it's going to be a live ecosystem. Structure your community correctly and you make it an ecosystem that is self sustained evergreen community, as I like to mention and name it, right, you will not have a problem collecting monthly recurring revenue again and again and again. And on top of that, a community is the most durable asset that a creator can build, right? It's not rented on someone else's algorithm like YouTube, for example, or short form content. It is yours. And it is exactly what we're going to be building together in this class right here. And the truth is that timing to build actually a community has never been better because more and more creators are moving off those noisy social feeds, right, towards focused spaces that they can actually control. And back in the day, if you can recall, people would have a YouTube channel, and they would have their subscribers on their YouTube channel way before Instagram Reels existed, way before TikTok existed. And this was your content home. But nowadays, right, content is scattered so much in so many different algorithms that having a community is actually, one of the best decisions that a creator can make, right? So, people are tired again, of all of these scattered tools and want one place to learn, talk, and build, and we're discussing about where you should be hosting your community in just a second here. On top of that, paid communities have gone mainstream. So members now expect to pay for quality access, and again, a system that provides value by itself month after month after month. Right? The tools also to run a community have finally caught up. So you don't need a huge developer or, you know, a marketing team or a development team to do this or a huge budget. You can do this by yourself with the correct tools, the correct applications, and, of course, artificial intelligence. So the window is open for those who move first and plant their flag in a niche. And we've been talking about diversification here and choosing your niche and niching down or niching up depending on the market that you're targeting. But I want you to know that actually timing, the timing to create a community has never been better than it is today. So what is the journey that we're going to be following in this class right here? In this class, we're going to be creating, we're going to be launching, and then we're going to be monetizing your community, right? And of course, you need to create and launch before you monetize due to the fact that a community is an evergreen system. And the monetization parameter, the monetization aspect of a community comes due to the fact that members engage inside of the community, and this also provides intrinsic value to your community. So regarding creating, we're going to be choosing who your community is for. We're going to be deciding your model and setting up the community space itself. It's going to be super easy, super straightforward. And, trust me, creating the community and actually hosting it somewhere isn't the hardest part nowadays with the tools that we have. You can genuinely have a community created and live on the Internet in the next hours, if you follow along. Then we're going to be talking about launching your community, right? Bringing in your first members, building something in public, right, and opening the doors to a real community launch, bringing your first members in, which is of utmost importance if you want, again, to create a self sustained community, which in my opinion, is one of the highest leveraged assets that you can have out there. And finally, we're going to talk about monetizations. How should you price your community to keeping members engaged and turn, again, this whole ecosystem or creating into recurring monthly recurring income, right? So these are the three stages build on each other. We're going to be starting with creating then launch the community, then monetizing it. And if we log all three across the scores, right, you'll have a community that runs by itself and of course, pays, which is super important. So what does a good community look like? A good community is a community of people that would gladly pay be part of. For example, a name of a successful community would be a weekly space where in the founders swap what's working and keep each other shipping, right? So this is super specific. We have a clear persona that we're targeting here, a clear reason to show up again and again, week after week in the community and a clear rhythm that dictates again this ecosystem. And if you compare it to, for example, a group about business, which is, like, super vague and not that niche, we have the same idea, but no focus here, no reason to stay and no reason A, and people are being more and more conscious on their subscriptions, right on their monthly subscriptions with all of these new subscription models coming up, right? So we need to be super niche if we want to win this community game here. So again, the first is a membership people renew, but the second one empties out within a month. And that's the worst thing that we want to have in the community, right? I turn, people signing up and then signing off, right? So your job across the scores is to build something as specific and as alive as the first one, right? A weekly space where Id funders swap what's working and keep each other again, shipping. So where you build this, right? Where are we going to be hosting this community of ours? Back in the day, you needed a development team, right? You need a team of developers. You needed multiple websites, multiple hosting platforms. In this course right here, we're going to be hosting your community in a super straightforward tool, right an app called Floen. So again, most craters run a community across seven disconnected apps, right? They might have a YouTube channel to bring traffic to a discord server, and then a landing page hosted somewhere else, tasks here, chat there, again, and content elsewhere. So every switch breaks your flow and actually leaves members unsure where to go, payment processing, all that stuff. So throughout the course right here, we'll build everything in one place. And this place is going to be floment, right? It's going to be your single home for everything, your community, your members, your projects, your posts, your payment processing, right? All of it is going to be hosted on floen. So you don't need to set anything up yet for now, you're just digesting the information that I'm giving you and just know that this is where everything will come together. So in the lessons ahead, we're going to be creating your space, launching it, and monetizing it, open it to members step by step inside of Flomen which is the most straightforward tool to use regarding community building. So the old way of communities is that pretty much everyone could stitch together a forum, an email tool, a course host, and a payment plugin, right, and hoping that they all talk together. And this was a huge pain in the ***, if you asked me, because I have been running communities for multiple again, for multiple years now, and this was a huge pain in the ***. On top of that, paying monthly for five subscriptions before you'd even earn a single dollar. So again, back in the day, members would lose people in gaps between all of the tool stack that they would be using, which is, of course, not ideal or spend energy on plumbing, right, instead of actually bringing intrinsic value to people that are inside of the community or even never starting because of, you know, all of the fear that this is going to be too Technical for me. And the setup alone felt genuinely like a second job, right? But nowadays, it's just one space that's built for this, and that's what we're going to be doing. And you can definitely do this again in one afternoon here. So again, everything a community needs, which is pretty much content conversation members and payments on one surface right now. So what you need to do is pretty much spend your time creating, connecting people together, and not wiring all of the tools together. You do not need any technical expertise to follow along here. So your members will get one simple place to show up. And again, more of them actually stick around this without needing to move from one place to another. On top of that, lower fees and no plug in stock mean that more of what you earn stays with you and you have way higher profit margins when hosting your mmunity in one space. And again, used to take weeks of setting up now literally just takes you an afternoon so you can focus on what genuinely matters, which is providing value to your community. Now, the big mindset chip that I want you to undergo and you will be undergoing as you're consuming the content of the course, is that we're not building an audience. The audience is built elsewhere. The audience is built on YouTube, the audience is built on TikTok, the audience built on Instagram, depending on your niche and you're targeting, right? What we're building is a content home. You will have a direct way to access your community members, a direct way to upsell your community members, a direct way to monetize your content and what your brand actually stands for as a creator. So you see most creators so you see what most creators do is that they chase views and they chase followers, right? A bigger number, though, on a platform that they don't own and they can't control, right? You might want to have multiple subscribers on YouTube or multiple followers on TikTok. But the truth is that you never know what the algorithm will do with your content. And again, followers are borrowed attention. But at the end of the day, a community is a place that belongs to you and your members. You get direct access to the community, and it's an ecosystem that you have full control of. So the is from broadcasting at people to actually building something with people while providing value to them. And this lesson is where you actually want to make this shift, this mental shift that we're not building another content, let's say distribution engine. What we're building is a content safe house. And once you see it, you can't ante it. So from here on, again, you're not growing an audience. You're building a home for your audience to keep nurturing and keep engaging with each other while providing value to them, right? So what we're building is your live community. And by the end of this class right here, you have a real live community not a plan one, an actual space with members that engage with each other and pay you on a monthly recurring basis. We're gonna be choosing your niche. We're going to be shaping your promise, we're gonna be talking about valuable position and what makes up an awesome offer, setting everything up, launching it, and opening doors to your community again in the next 2 hours. So this includes your space, your first members, your content rhythm, how to produce the content, where to host the content inside of your community, and how actually price your content and price your community. And this becomes a thing every later lesson builds toward. Each stage will add an other piece to this puzzle until your community is created, launched, and monetized, right? And your class project for this class right here is, of course, to share your community with the other students of this course and showcase what you have built the value position. And again, a successful class project involves you pasting the link of the landing page of your community for everyone else in this course to follow along and review. Right? So what I want you to do before Lesson two, which by the way, it's going to take you just 5 minutes, is I want you to think of three communities. This could be free communities or paid communities that you've genuinely enjoyed being part of and you loved engaging with them. So jot down one thing, each of them did that make you actually want to stick around. And I don't want you to overthink it. I don't want you to filter out communities that you know, didn't meet X criteria or Y criteria, anything that, you know, involved a group of people that you engaged with and you interacted with, it could be a group chat, a discord, a membership, a subbed. They all count, notice the things that they had in common, and the reason why you were intrigued to engage with this community, right? Because we'll use these instincts of yours when we shape your own valuable position in the second lesson of this course. Right. So again, just 5 minutes, take a simple, again, piece of paper, note what made you gravitate towards these communities and bring your notes to the next dozen because we're going to be leveraging them in the next dozen of the scores. So in the next dozen, we're going to be finding your niche, right? And we're going to be gathering people around you. So we're gonna be turning a community about something into a clear, specific space with a reason to exist. And I'll show you how to spot a niche that actually has a real pull. How much should you niche down? We all have heard of the power of niching down and becoming super targeted in today's greater economy. But at which point should you stop, right? And this is the difference between a room no one enters actually and a room that people invite their friends to with the fact that it's so awesome and it's so again, niche and provides so specific value. So make sure to complete the actionable step of star right here and bring your notes to Lesson two, because, again, in Lesson two, we will be diving deeper in your niche and exactly the market and the target out there that you should be focusing on. More information about this in the next lesson of the scores, and I'm going to see there. 3. Choosing a Profitable Niche: You now know the basics of a community, and you know the framework that we're going to be following. Now it's time to actually start by talking about your niche, right? Which market should you choose? What are the dos and don'ts when choosing a niche? And how deep should you sub niche, right? All of these questions of yours will be solved in this lesson right here. So, finding a niche people care enough to gather around. This is what we're aiming to achieve, right, in this lesson right here. So here's a plan of what we're going to be covering in the next few minutes. First of all, we're going to be talking about why the niche is the single most important decision of your whole community, right? And that's why we have a whole dedicated lesson around niche, right? What a vague niche actually cost you and why you shouldn't go abroad with your community, but you should go super targeted, right, what it will cost you in members, in momentum, and in money. And the five reasons why most creators get stuck choosing a niche and how to move past these, again, five reasons immediately, right? Then we're going to be covering the three questions that is strong. Community niche always answers. And finally, what a good one looks like, right? Plus the one mindset shift that makes choosing your niche super easy and super straightforward because at the end of the day, we don't want to create, yes, a niche community that targets a specific persona that we don't want to attract in the first place, right? So the big picture here is that your niche is your value position. It is the reason why people are gathering in your community. So a community isn't just people who like a topic, or people who are interested in a topic. Because if someone's interested in a topic, they will go to blog posts, they will view YouTube videos. They will not pay you monthly for your community. Right? It's people with a shared problem that gather around inside of your community to get this problem solved. Because at the end of the day, your whole value proposition is going to be structured around relieving pain, which, you know, comes from a big problem that is there. So, the tighter the reason to gather, the stronger the pull and the easier our members find. You will know exactly who you're going to be targeting and what are their ten core problems. And based on these ten core problems, we're going to be structuring a community in a way in which it solves all these problems in one unified framework. So, for example, everyone into fitness, yes, it's a topic. New moms getting back to running is a community, right? So a sharp niche does the marketing for you, right? The right people recognize themselves instantly. And this is the foundation that we're going to be building on in this class right here. So what is the cost of a vague niche? Having a vague niche sounds good in theory because you are able to serve multiple people. But first of all, posts that get polite nods, but no clear engagement surface in your community because, again, your community won't be that targeted, and no one will end up feeling like it's for them, right? Then if you have a super vague niche, members who join will look around and quietly leave because they won't see their exact problem reflected in your community. Right? So the ideal niche will have one specific solid, right, and pointed out problem that it solves. So when someone enrolls inside your community, they know exactly the steps they need to take and where to go to solve this problem. Again, a vague niche leads to endless second guessing about what to post to where to post it, since you're trying to please everyone at once. And, of course, pricing is a huge problem when you're targeting so many people in a super vague niche. On top of that, every single week spent abroad is a week, a sharper community pulls your people away. And again, just subtract from your monthly recurring revenue to try to build with your community here. So why do creators stall and why do they fall in the spitfll of, again, creating a very vague niche? There are five reasons why people are stuck here. The first one is that people say, I want to open this community up for everyone, which gives no one a specific reason to join. Then picking a topic that they love without actually checking whether people actually genuinely gather around this, right? Yes, of course, you should structure your community around something that you love and something that you're passionate about. That being said, it needs to be validated and it needs to be battle tested, and we need to know if the market actually needs your community, right on top of that, people get stuck by copying a big community in a different space and wondering why their community feels empty. Or they get stuck by designing the space before understanding who it's really for. And that's why, again, in this session, we're discussing about the niche here. Because no matter how good your marketing, no matter how good your landing page or your offer is, if your niche and the person who are targeting isn't nailed, your community will not stick. And again, you have too many possible directions to go, so no clear niche ever gets chosen. So those are the three questions that every single niche answers. Who problem and gathering. Let's start with who. Who are you targeting? A specific group you can picture and name, not anyone interested in a topic. You're going to be targeting a very specific group of people. Then what is their problem? This needs to be a real and recurring, most importantly, frustration that they love help with ideally week after week. So you don't want to help them solve one specific step. You want them to help them solve the whole framework. And the thing with problem solving is that usually inside of a framework, when you solve one problem, a new problem arises. Say for example, you want to learn how to play tennis, first step is that you don't know which gear to buy. And then you solve this problem and you get educated and purchase the correct gear, and then you don't know, for example, how to drive a forehand. And then you solve this problem, you drive aforehand and then you don't know how to do a dropshot. And then you solve this problem. And then, for example, in a match, you lose the third set. So another problem arises, which is the psychological aspect of this whole thing. So again, you want to have recurring problems that need to be solved ideally week after week. And finally, gathering, right? The reason why they'd rather solve it together rather than alone. If you answer all three and then you have a niche with gravity. And if you miss one of these three, then again, your whole niche drifts. So nail these and members content and pricing will get super, super easy. So those are the questions that I want you to be asking in your community, right? I want you to take a piece of paper down and note down exactly who you're targeting problem that they're having, if it's a recurring frustration, right, and you need to again, solve a whole framework rather than just one specific problem inside of your niche. And finally, what is the reason why they would love to solve this problem together rather than alone? So, this is what actually a good niche looks like locked in. For example, freelance designers want steady clients, sharing what landing work this month? Who are we targeting here? We're targeting freelance designers? What are their problem? They want steady clients? Why are they gathering? Because they share monthly wins, right, that others can copy. If you compare it to a group for creatives, for example, which is super vague, no one will see the value here. So you get the same people in both of their communities, but no problem in the second part, right, no reason to gather. So you don't have pull you don't have leverage. You don't have a great value proposition here, right? So the first fit fills itself. The second needs constant pushing and still stays quiet. So your job here as someone who's being educated in H Run community is to write a line your value proposition and exactly who you're targeting the problem that you're solving and what's the reason for them to gather at first for your community before we start, again, building up on this foundation. So the upset here is that if you nail this, if you know exactly who you're targeting, what's the problem and why they need to gather together to solve this problem, then everything else is just super easy. So you always know exactly what to post because you know exactly whose problem you're solving, then the right people will find you immediately and self select inside of your community, which we will be structuring in a very smart way because they, of course, recognize themselves. Then launching gets super easy because you know your exact target out there. You know what are their problems, and you just pinpoint these problems and provide a solution to these problems. Your community, of course, you position your community as the ultimate solution to these problems. Pricing will, of course, also be obvious. You know exactly the result that you bring, you know exactly the pain that you relieve, and you can price this correctly. So again, not access to a vague space. You don't give access to a vague space. You give access to again, select group of people in select group of information that is here to solve their problems. So again, two focused hours in choosing your proper niche and making sure that you have your exact target after pointed out and their problem pointed out and the reason why they're gathering point can save you months of a quiet drifting community that you don't know exactly what's the problem with this. So, back in the day, again, people would just guess a niche, right? They would launch and hope that the right people happen to show up inside of their niche or they would run polls, for example, ask friends who were too kind to tell them the truth with a very short group of people, very small group of people. So this wasn't satisfying data here, or they would copy whatever community, for example, was trending. Would spend months of trial and error or completely freeze unable to commit to any single direction. But here, in this fast way we're going to be teaching inside of this class right here, instead of guessing, you work from what you already know and who you already reach, if you already have a following, for example, online, we'll use a simple, super basic framework to surface niches with real pull, not just personal interest, right? And you pressure test each option against the three questions that we analyzed in this st right here before committing to your community. Because the last thing you want to Committee community start posting, start engaging, invest all this time and energy to the community that simply doesn't have pull, doesn't have leverage, right? So again, what took months of trial and error back in the day now becomes literally an afternoon of focus choosing if you do this the correct way and if you set the correct foundation. This doesn't need to take you weeks. This doesn't need to take you months. You can do this in an afternoon if you're, again, super targeted with your time and energy investment, right? So the mindset shift, and I want you to undergo on this as here is that Narrow isn't smaller. Sub niche isn't a problem here. We're targeting a global market, right? You community will be, you know, available for people to enroll throughout the whole world. So you need to go super niche because even I promise you that the most niche idea that you can think of right now, there are at least 200,000 people across the world that have this exact same problem and would love to have a solution for it. So Narrow isn't smaller. It's actually stronger, right? Feels safer to stay abroad because this is how your brain is wired currently. Like a wider net, for example, catches more people. But in practice, broad catches no one. Specific is what makes people stop and join your community. So narrowing doesn't shrink your ceiling. It gives you a base you can grow out from, right? And of course, you can always wide later. You can go super narrow. And if you see that, for example, this isn't working or you've literally subnised so much that there is no market for you, they can, of course, then go wider. It's better for you to start narrow and go wider rather than starting wider then narrowing down. It's like adding salt to food. You can always add more salt, but then it's, you know, very hard to remove the salt, if not impossible, right? So again, this is where you trade everyone from someone, and it changes everything inside of your community. So what we want to build here is your niche statement or your value again, proposition. There's going to be one clear sentence naming who your community exactly is for, what they solve and what they gather inside of your community. And this needs to be written by you. This doesn't need to be written by AI. It shouldn't be written by AI. It should be shaped through the framework, and it should be specific enough the right person feel seen inside of your community. So this statement right here, this value position of yours will become the compass every later lesson points back to, right? You setup, your lunch, your content, your pricing, everything will again, point back to this niche statement that I want you to create right now. And without it locked in, the rest of the scores has nothing to aim at. So again, by the end of the scores, I'm going to be elaborating this in just a second. By the end of this lesson, I want you to point out your niche statement. So we need to get this clear before we start building anything else in this class right. Oh, I want you to do this before we move to the third lesson and the final theoretical lesson of this course. I want you to list three groups of people that you could genuinely help or already have access to in some way. This could be content. This could be even in the real world. For each one of these people, I want you to write the only problem that they'd be happy they'd happily gather around ideally every single week. Just write one problem that they would love to have solved every single week. And don't pick yet, right? We will choose together using the framework in the next lesson of this course. And again, keep it super rough. We don't need anything to be polished right now. We're just brainstorming. So bad ideas on paper, bit perfect ideas stuck in your head. Just give it 5 minutes in a blank piece of paper. Try to brainstorm exactly three groups of people that could genuinely use your help. And for each one of these group of people, I want you to write one problem. It doesn't matter, again, for this whole thing to be polished here. So in the next lesson scores, which again, will be the final theoretical lesson before I show you exactly how to set up things, we're going to be discussing about pricing, right? So you have a free comuni you have a paid community or should you have a hybrid community? Should you make money in the front end? Should you make money in the back end? And again, with your niche clear, we can decide how your community should actually be structured. And I walked you through free options, paid options, and hybrid models, and again, who each one fits the best. So you leave knowing exactly which model matches your specific niche and your specific goals. So bring on this statement that you will be drafting right now in the next dozen which we're going to be discussing about your model. Very happy to have you here. I hope that I'm not boring you with all the theoretical stuff. I promise that after one lesson from now, we will be diving into actually creating your niche, but it's super important to set correct foundation before we actually dive in this endeavor of ours. So thank you so much. I'm going to see you in the third and final theoretical part of this course. 4. Choosing Your Community Model: We discussed about the general framework that we're going to be following inside of the scores right here, and we also talked about the value of niche down and going specific to capitalize in today's, again, creator economy. It is time to actually discuss about the pricing of your community. Now, there are three different types of communities that you can create completely free communities that, of course, attendance is free, enrollment inside the community is free, and you make money in the back end of the community. Then there are paid communities with a payroll to enter, right? And you can, of course, tweak the pricing depending on your offer and who you're targeting. And finally, there are hybrid communities, so a combination of free and paid. And in this smd here, we're going to be discussing about all of these three different revenue models for your community, and of course, you will know by the end of this lesson which one of these payment models is the best for your case. So again, free, paid or hybrid. Let's actually go ahead and choose the model that fits your community the best. So this is what we're going to be covering in this lesson right here in the next 10 minutes. First of all, we're going to be discussing what your model actually is and why it's a strategic choice to, of course, evaluate where this community will go in the future. Then we're going to be discussing about the real trade offs between free paid and hybrid communities because again, only paid isn't always the best option here. After that, we're going to be talking about what each model costs you when it doesn't match your exact niche or the goals that you have a simple way to pick the right model for where you are right now and how to keep the door open to change if you don't like the model that you have and you want to change it as your community grows. Because again, the decisions that we're going to take in right now don't need to be definite, right? You can always tweak stuff as your community grows and as you gain more experience in this field here. So let's go. Now, your model is the promise that you made towards the students and the members of your community. And having a free community, a paid community or a hybrid community, right, the combination of free and paid isn't always about the money that you make in the front end, the back end, and as again, monthly recurring payments. It sets the expectations when a member walks in your community, and it makes total sense because imagine having, for example, a free community you can imagine, people that enroll in a free community and don't pay to enroll usually don't pay as much attention as someone who would actually pay a payroll to enter your community. Free says come and look around where pay says this is worth investing in, and hybrid opens both doors, and that's why I usually suggest people to go with the hybrid approach. So there's not a universally best model here, only one that fits your niche and your stage, because it really comes down to who we're targeting. What is the problem? How potent is the problem, and how well are you solving it inside of your community? So getting this right early, understanding these three models and choosing one saves you an awkward trust denting switch later on. So what does having the wrong payment model cost you here? If you charge too early in a completely empty space and no one joins, then of course, the room stalls completely silent and we aren't producing this evergreen community that we want to have in the first place, right? Saying free for too long may actually attract lots of people, right? But you train members never to pay, right? And then feel stuck when you ask for payments, right? So this is also not something that we would like to have, right? People that are trained to just receive free value and free value. Then when we genuinely as or compensation, it doesn't stick around. Or a confusing hybrid model with no clear line leaves people unsure of what they're actually getting. So switching models later can feel, of course, like a bait and switch and cost you on your earliest supporters. And every month on the wrong model that you're sticking is a momentum and money, of course, quietly leaking away. So these are five ways that people actually get stuck in pricing and five ways that we of course, don't want you to get stuck on. So, for example, a big problem that people face is that they start charging from day one, their members because they need the money, for example, right? And there's anything there's not anything worth paying for in day one, because at the end of the day your community isn't a course, right? You might have a course in your community, but your community is, again, an evergreen system that people want to engage with and people want to pay you for, and people want to join the fact that their problems will be solved on a weekly basis or on a monthly basis. But charging from day one might inhibit this or staying free forever out of fear that any price will scare anyone away. Or coping, for example, a big creators paid model without their audience or their work. Those are problems that I do not want you. Those are pitfalls again that I don't want you to stumble across, right? Or building an overcomplicated tier and overcomplicated things in the hybrid approach, and people won't invest the time and energy to understand your payment processing models and your charging models. That's why they simply don't enroll or endlessly debating the model instead of just picking one and learning from your real numbers. So again, let's talk about the three models, and let me actually suggest which one I think is the best. So let's start with free. And a free community is an open community to everyone. It's best for building your reach, building your trust, and your content fast when you're starting completely from zero. So if you're starting from zero and you don't have an audience and you want to start attracting lots of people inside of your community, actually building a completely free community is an awesome, valuable position because when something is free, people have no reason not to join. Then we have paid communities. And again, in paid communities, members paid to join. It's as simple as that. Now, paid communities are actually the best when you have the proof of concept, right? You have the proof of work. You know that your frameworks and your systems work, and you have a clear result, and people are actually already ready to invest. And regarding this final point of mine, where people are ready to invest, it all comes down to your target outer and the people who you're targeting, right? What are their spending habits and how potent are their problems? That's why we had the niche lesson before this lesson rate here. Then we have the hybrid model, and the hybrid model combines both free and paid. It's a free space plus a paid inner circle. And the hybrid model can actually be upscaled in the paid model, inside the paid model itself. Have a low ticket price for people to enter the community and a higher ticket price inner circle inside of your community. So in the hybrid model, you both grow an audience and monetize the keenest of people inside of your community. So as a rule of thumb, I want you to remember that free grows faster, paid earns the soonest, and hybrid does both with, again, more members and more staff to manage. Most communities out there do start completely free or hybrid and then add or tighten paid as trust builds inside of your community. Now, as a complete beginner, if you're a complete beginner, what I have to suggest you is to start completely free, gain your first 20 or your first 50 members inside of your community and analyze how much they engage with your content and how much value are they gaining from your community? Are they posting? Are they attending your live seminars, right? Are they viewing your courses? If they're doing so and they're gaining value, what I would suggest to you is to hop on calls with one to ten of these members of yours and ask them how do they feel about your community? The feedback you're getting is good, then you're ready to switch to paid. But in general, what I would suggest is to start with free, gain your first 15 members, analyze what made them enroll in the first place, and then double down on free and actually attract more members or when you feel like you have enough proof of work and testimonials and results of people inside of your community, then switch to paid or a hybrid model. So again, you need to match your model to the moment that you're currently at in your community. So if it's just starting with absolutely no audience, a free community or a light hybrid community gets people in and your content flowing. Because at the end of the day, the worst thing you want to have is a community that is not battle tested. You don't know exactly if it delivers results, and you charge 500 bucks for people to enroll, and no one is enrolling. And you don't know what's a problem here. So first, you want to battle test your content inside free community before start charging for it. If you have proof and a clear result that people want Aid lets you lead with value from day one. But again, it all comes down if you have proof of work and clear result and testimonials, for example, from other previous clients that you worked with. If you have a big free following already, right, in other social media platforms out there like YouTube, TikTok, Instagram, hybrid actually would be a good choice for you because it lets you serve everyone and monetize your most committed members here, your most committed followers. So again, the right model, there is no such thing as the right model. It all comes down into where you are in this journey right now. And again, the right model matches where you are today. Not where you hope to be in a year from now. So choose your correct pricing depending on your current stage, and you will revisit this as your community grows. Start with free. If you don't have any audience, and you don't have proof of work, go with paid, if you have proof of work, and again, a clear result that your community delivers, and try hybrid if you have a big following outside of your community in social media, and you want to battle test your, again, audience. How much they know, like, and trust you, okay? So if you nail this, right? You will grow follows. So the right people join at the right level, so your space fills instead of stalling, right? The worst thing we're going to have is a community that stalls, a community that doesn't get engagement, a community that again, isn't filled with people that pop up every single week to ask questions and engage with other members. On top of that, if you get this right, your pricing correctly, you will stop leaving money on the table or scaring people off because before they actually get to trust you and they get to see results from your content. And again, your content launch and pricing decisions will all line up behind one clear payment model, right? And one like super fair payment model in which you provide the value inside of the community, they know exactly the value that you're getting, so they would be happy to pay for it. And again, you can grow with confidence knowing that the model supports where you're headed right now. So again, a clear model now prevents a painful trust costing pivot later. And we analyze the different types of models and which one I suggest you to follow depending on your stage. And back in the day, people used to decide with way less data and way less parameters, they would just copy whatever model their last course they bought happened to use, or they would just guess a price point and then second guess it and they would change it every other week or launching paid to crickets again, then scrambling back to free embarrassment. So those are the things that we don't want to be doing here or over engineering, for example, five different tiers that no one will ever analyze and evaluate before joining or stalling, right? That's the worst thing you want to do have your opportunity stall. So again, in this new approach here, we have a super clear standard operating procedure to choose exactly the payment model of our community. You start with your niche and your current stage and not from someone else's playbook. Then you match the model to what you can genuinely offer members right now. You choose one clear model that you can explain in one sentence the value proposition of your community, and then let real members reach you. It's super simple to launch this week. Again, in this course here, this class is designed for you to launch in a week and not again, waiting for a perfect enough launch to never happen. And again, you adjust with intention as trust and proof built rather than just stalling. So at this stage of the course, it is time to actually decide your model. I want you to have a clear choice. Are you going to be going with free? Are you going to be going with paid or hybrid? And I want match your niche and your current state. And, of course, I can't give you personalized suggestions here, but I gave you the standard operating procedure that you should follow in your mind to know exactly which type of community you will be launching. And again, I want you to have a one line reason why this model fits. So you can defend it to yourself and to your members. You first need to convince yourself that this is fair and the value of rests that you're delivering inside of your community is fair in order for members to join. So again, if paid or hybrid, a rough starting price you can test rather than agonize over is something that I would recommend you to have right now. And again, we also build the slots straight into the niche statement that you wrote in the last section, again, in the last lesson of the course. So once the model is locked, we'll move on to the promise that actually makes people want to join your community. And that's what we're going to be doing in the next lesson of the s course. So in the next lesson, we will be working on your value proposition, the so called promise that people want gain and the results that they want to gain when entering your community. So with your niche, your model, and your pricing set, you will write the promise that pulls the right people in your so called value proposition, and every single piece of content, every single advertising method that you will be following will be, again, built upon this foundation that we will be building in Lesson four. I'll show you exactly how to turn the join MI community call to action into a reason people can't ignore. And it's the line that turns just a passenger that stumbled across your content into a member to your community. So bring your niche statement and the model choice that we have been brainstorming during the past lessons of this course in the next lesson when we will be actually brainstorming together your value proposition. And guess what? Once you have a clear value proposition, a clear promise around your community, by the end of Lesson four, we will actually start hosting your community and setting up everything inside of Floen. So I'm super excited to have here. I'm going to see you in the next lesson of this class. 5. Nailing your Value Proposition: Session of this course, we discussed about the different pricing models of your community. You can either have a free community, a paid community or a hybrid community that combines these two factors together. Again, free aspects and paid aspects. Now, before we actually go ahead and launch our community and start structuring and setting up everything to set, awesome foundation and be ready to launch, the final piece of the puzzle here is to work on your promise. And in this ation right here, we're going to be breaking down exactly what a good promise looks like, and if it adheres to the so called value equation. Now, if you're not familiar with the value equation, of course, we will be analyzing the so called value equation. Inside of this lesson right here. It is an equation, right, that was inspired from the words of Alex Or Mozi, which is one of the biggest entrepreneurs in the online business space. And it is the one equation that I have been personally structuring every single digital product that I have been creating for the past six years, and it works wonders if you understand it properly. So enough of this introduction, welcome to the lesson in which we're going to be discussing about writing a promise that people can't and won't scroll past, build on Alex Or Mosi's value equation. So what are we going to be covering in this Dazen right here? Well, first of all, we're going to be talking about why your promise and not the features of your community itself is the thing that actually sells the community, right? Then we're going to be talking about the simplest formula ever written for making an offer feel impossible to pass up. And, trust me, if you understand the elements of the value equation, you will never have to think, you know, I does this product? Is this product good? Will this product sell? You know exactly what the core value proposition of your product is and how to market then we've been talking about the four levels that make any promise stronger straight from Alex Hormosi himself. And if you don't know who Alex Hormosi is, I highly suggest you to check his stuff out. He really spits wisdom out there on the Internet if you're interested in, you know, online business and stuff like that. Finally, we're going to be talking about how to turn those four levels of the value equation into one sentence people will say yes to and the difference between a weak promise and a strong one side by side, so the difference is obvious and you know what not to do and what so here's the big picture that I want you to understand. People don't join communities. They do not care about the communities themselves, right? They only care about the outcome that your community can provide. And it so happens that your community will be providing value again on a weekly or a monthly basis, and this is why the community is the best model for them to join right now. So no one just suddenly wakes up wanting a community, right? They want the result that this community gives them. And it just happens that the community is the best way to bring them this result, and it's not just a course or not just an eBook, right? So your promise is you saying out loud exactly what they will walk away after joining your community and why the community is the best approach for them to follow. If you get it right, people will sell themselves in your community. If you get it vague, right, even the best content inside of your community will be ignored. So your promise isn't just hype. We're not trying to boost marketing and have a mediocre product. We're going to have an awesome product with a known value position, and then marketing will be so easy, right? It's clarity about the change you help people undergo, right? And this is the one sentence everything else in your community hangs off to your promise. So a weak promise will cost you, right? A huge price. And the worst thing that can happen in your case, trust me, is having a weak promise, a weak value proposition that is too vague, right, which, of course, we don't want to do this. That's why we have been talking about niche, we have been talking about, you know, pricing, and now we're talking about the value proposition, because the worst thing you can have is a weak value proposition, right? A weak promise, and then you get to market. It sucks. But if you have a very good value position and a very good promise, it's so, so easy to market it. And most of the time, you don't even need to do the marketing yourself because the community will be spreading from a word of mouth perspective. So again, join my community tells people pretty much nothing. Vague promises pull in browsers, right, not members of communities, people who pick ones and then drift off. And with not a clear, tangible outcome that members will gain from joining your community, the price feels like a gamble, right? So wallets stay shut, and you end up shouting louder instead of promising better. And this is a small remark regarding marketing, right? And, trust me, I know that you're probably not an expert marketer here, and I don't want you to be an expert marketer. That's why we have invested all of this time and energy into these foundational lessons to make you understand the power and the value of creating a solid foundation in your community. Marketing will be so easy if you understand these principles here. So again, every fuzzy promise is a member who just couldn't picture why they would stay in your community. Right? And this is why most promises don't work out and what most creators, what most community owners actually get wrong. Again, promising everything to everyone is a problem because it lands as nothing to no one or describing what's inside of your community because you think that this will increase the value, but it really not. People don't care about the posts or the calls or the chat that you offer. They care about what they will get out of this, right, transformation that they will undergo. Or if you're so afraid of overpromising right? That they see nothing worth hearing or borrowing a big creators again bold claim without any proof to back it up, right? Or writing ten K promises instead of sharpening one great one. You get the point here. Those are the most common mistakes that community owners and usually beginner community owners fall into. And those are the ones that we want to avoid here. Now, this right here is the value equation, and I know that it looks a bit overwhelming. So let me break it down for you. It is the most important piece of content that I have personally consumed in my whole life. And if you understand this, every single digital product you create from now on, this could be a community. This could be a course. This could be an eBook. This could be literally anything. I will be so easy for you to create value and price. So Hormozi boiled why people buy down into one equation, and this is the golden equation, especially for communities here. So the value equation goes as follows. Value, as you can see here, equals with the dream outcome of your customer multiplied by their perceived likelihood of achievement, right? And that's divided by the time delay needed to achieve this dream outcome and the effort and sacrifice needed to achieve this dream outcome. What does this value equation say to us? This value equation states that if we want to increase the value of our community, which also means, of course, the amount that we're charging, right? We need to increase the dream outcome, so we need to make bigger promises. We need to increase the perceive the likelihood of achievement of our members. So we wanted to make it seem like it's easier for them to achieve their dream outcome. And on top of that, we want to decrease the time delay needed to achieve this dream outcome and, of course, decrease the effort and sacrifice needed to achieve this dream outcome. So the whole point here, the whole game is for you to increase the upper part of this equation while decreasing this lower part of this equation. And I'm going to give you, again, a short tip here. If you manage, even if you don't care about the dream outcome, we don't care about the perceived at of achievement, do you know what happens when time delay and effort and sacrifice are virtually zero? Well, if time delay and effort and sacrifice suddenly becomes zero, then value becomes infinite. Because this part of the equation when it's zero, this part, right, what it equals, it becomes infinite regardless of what you have as a dream outcome as a perceived likelihood of achievement. So what amateur marketers do is that they keep the time delay and ever and sacrifice the same, right? And they try to increase dream outcome and increase the perceived likelihood of achievement, right, by promising huge things and make it sound super easy. But what expert marketers do is that they managed to decrease time delay and ever and sacrifice to a point in which it feels a no brainer to try this out regardless of the dream outcome and the perceived likelihood of achievement. I don't know if this made sense. But let's actually analyze this furthermore, for you to understand. So value climbs when the dream outcome and the odds of reaching it go up. Value sinks when it gets longer and demands more effort to get there. So a great promise does four things, right? Bigger dream, more believable, faster and easier. And if you nail these four, you don't need the hype. The maths does the selling for you, right? This is maths, and this is evidence based, and this works. Trust me. So let's talk about the dream outcome. How do we increase the dream outcome? And again, we're going to be talking about increasing the dream outcome, increasing the perceived likelhood of achievement, decreasing the time delay, decreasing the Neher and sacrifice. So let's talk about increasing your dream outcome. And we do this by making the dream bigger and actually sharper. So start with what your customers truly want the after the transformation, the point B. They're currently in point A. Now we start with point B. And Get fit, for example, as an example, is completely flat, but keep up with your kids without gasping for air lands because it's sharp and it really addresses their dream outcome here, not what they will be getting where they want to go. So you want to paint the specific and believable version of their best case result. And the cleaner they can picture the wind, the harder your promise will pull. Don't inflate it, do not make fake promises, sharpen it and make it as specific as possible. Then we get the perceived likelihood of achievement. And this is where most amateur marketers fall into the spitfall here, and that is that they don't make it believable. They make it sound like anyone can do this, and when people, you know, they're scared. So when people Here, anyone can do this. It's super easy, super simple. Then they're afraid. They think that, you know, there's a potential scam going on here. So regarding the perceived likelihood of achievement, you want to make it believable. You want to keep this, you know, in earth levels here. So a giant dream nobody believes is worth exactly zero. So belief is half the equation here. You need to show your receipts. So your story, your testimonials, if you have any other members or any followers on your social media that have seen results with your teachings, right before and after, this is where you want to add your testimonials. And we're going to talk about where to add your testimonials inside of your community. And then you shrink the leap, right? For example, adding your first paying member in 30 days, if you're making a community around building communities, for example, beats a build a six figure empire. So you name the actual steps so the path feels walkable instead of magical. And this just bridges the gap of faith between, again, their dream outcome and the perceived likelihood of achievement regarding your customers. So now let's talk about time delay. And time is money. You know this, and people aren't, you know, super huge fans of investing, you know, hours or weeks or months into something that they're not super clear about. So you need to make this faster. You need to make the results of your committee faster. The longer the wait for result, the weaker the pull, right? So it's time to tax on value. Right, time is taxed on value. So you need to find a quick win in Safe community, something that, you know, a completely new member can feel in just one week. And once they experience this win and they see that your framework works, they will stick in your community, and they will come back and back for more value. And again, you lead with speed here, for example, results this month or not results eventually, right? Even if, you know, the results that you bring with your community don't come in one week or don't come in one month. They come in three months, name the exact time, you know, investment that they need to go and they need to invest your clients, right, your students, because this will make sense. Again, fast doesn't mean fake, right? It means they have a reason to stay past they want. Do not be afraid to mention your time frame if it's even prolonged. You just need to mention it. They need to know exactly how much time they need to be investing in order to achieve this. Finally, effort and sacrifice. You need to make this sound easy. You need to make this, you know, not sound as they will need to, you know, move a huge rock to achieve their um, desired outcome. So every ounce of effort you ask makes the yes a little harder to give. So you need to do heavy lifting for them. You need to add templates, checklists done for starting points to decrease, again, the effort and sacrifice needed, I guess, perceived in their mind because at this point, the so called value equation has been stated and you have been transacting with this value equation before they enter your community, right? So everything, the perceived lack of achievement, the you know, the promise that you're making, the time delay and the effort and sacrifice are all in the minds of your students. They haven't envisioned it yet. They haven't enrolled in the community yet. So, again, you need to do the heavy lifting for them even on a mental level. So tell them that you will provide templates. You will provide checklist. You will provide them for you starting points. And again, follow the plan, always beats, figure it out. So the less they have to sacrifice regarding time, brainpower, comfort, the higher the value of your community. So your job here regarding decreasing effort and sacrifice is to make the path feel super obvious and streamlined and not effortful, right? So what does a good promise looks like? This, for example, a strong version of a promise. Launch your first paid community and and 50 members in 60 days with templates that do the work for you. So we have the dream outcome here, which is launched your first paid community. It's believable, right? And and 50 members, it's believable. In 60 days, which is the time frame here, with templates that do the means easy. So again, a weak, for example, value proposition would be a community for people who want to grow online. And this is not sharp. It says nothing. But a strong value proposition would be launch your first paid community and land 50 members in 60 days with templates that do the work for you, right? Again, we dream big, we have a believable number. We have a fast timeline. We have an easy path, all four levels again, pulled. So again, that's the whole equation working, right? In one line, we analyze this, and your job for this lesson is to write the short version for your own community before we take this in the next lesson and we start actually building your whole community out. If you don't have a streamlined value proposition with exactly the dream outcome, the perceived hold of achievement, the time delay, and the effort and sacrifice needed for people to achieve this dream outcome, you shouldn't move to the next lesson of the score. And again, what we have been doing and what we will be doing throughout the whole course here is that we are selling the destination, we're selling the transformation that people will undergo rather than the vehicle itself, because no one cares about the vehicle that they will follow. Yes, of course, they want the vehicle to be efficient and fast, but at the end of the day, people want to be transformed, right? So most people just describe their community, but the ones who win describe where this community takes you. No one buys the vehicle, right? They buy the destination here. So your features will sell, your outcomes will sell, and you should always lead with the after here. And once you see the promise as the product, you will write it just completely differently here. So what we want to be building here is your one line promise, right? And that's what I want you to build now. It is one sentence that makes the dream and makes it believable fast and easy, right? Build straight on top of the niche and model you have already locked in in previous sessions of the scores and sharp enough that the right person reads it and thinks, Well, that's exactly what I need here. And this becomes the headline of everything that we're going to be building inside of your community, right? Your page, your lounch, your welcome, your marketing efforts, your content, if you your community with, you know, social media marketing up there. So once your promise is written, then we're actually ready to build the space that will host your promise. And that's what we're going to be doing in the next lesson of the scores. So with your promise Sharp, it's now time to actually give it an actual home online, which I'm going to show you exactly how to do in the next lesson. I'll walk you through again, setting up your community space step by step where every single element and every single content piece of your community should rest without any technical overwhelming here with just the essentials for you to launch. So for the next lesson, I want you to bring your niche your model, bring your promise, and we will be building in all three of these. On top of that, I will also be building my community on a live basis for you to actually understand exactly my thought process and how I like to structure and set up my communities. So it's going to be awesome. And this, again, concludes the theoretical part of this course. Now it's time to take action and actually start hosting our communities. So I'm super excited to have you here. I'm going to see you in the next asson of this course. 6. Hosting Your Community: So now that we're done with the theoretical installment of the scores right here, and we've set the correct foundation with every single piece of information that you need to know in order to start hosting, launching, and scaling your own community, it is now time to actually go ahead and start with hosting our community. Now, the software that we're going to be using for hosting our community in this class right here and the software that I personally recommend is a software called flow. Now, this right here is the landing page of Floen. And as you can see, what it pretty much does is that it gives you the ability to host, again, in an online destination, your community with your courses and discussion posts and live events and every single element that a complete community needs to have. But on top of that, the most interesting thing with floen and the reason why we're going with this is that it has AI features built into it, and it can help you draft and perfect the landing page of your community and how your community will look like with AI, right? So as you can see, you got multiple projects that you can host inside of your community. We have AI features, which is called flowy AI. The AI features inside of Flowin that can help you out. And again, inside of flowing, we can build both free and paid communities. On top of that, the transaction fee that flowin gets from every single person who subscribes to your community is actually way lower than the industry standard, which is awesome and they also have a great affiliate program. So I will have a link for Flomin and by the way, you can start completely for free, you know, test things out if you want to use floen. So I will have a link for you to again, access floen if you want to use Floment again to structure your community, which is again the software that I would recommend to you. And let's just get right to it. So once you log in and you actually on board inside of Flomen, this is what your dashboard will look like. And you go to your community sections. By the way, you have all of these sections here, the feed section, which you can see what other founders of other communities that you follow are up to, right? So if we got the community section right here, you can see communities that you have created, communities you have joined, and you can also click and explore to explore other types of communities that you might be interested in. But for our case, we go to create it, we click on Create, and now it is time to actually start structuring our community together. So I will name my community, of course, creation Academy, right? And let's say that my community will be structured around helping people out there transform their knowledge into revenue online through creating courses and scaling courses. So I've chosen this background image from my community, and if you want more information on how to create, you know, graphic designs for your communities and for pretty much any single destination out there online, I have multiple courses around Canva, AI design. I create all of my designs inside of Canva. And it's super straightforward for you to do so. But this is not a graphic design course. You should have, you know, your thumbnail of your community ready and potentially also the content of your community also ready to start structuring this. But again, it's super straightforward to create, you know, thumbnails nowadays, especially with AI. So once you have your thumbnail and your name, you click on Next. So now it's time to write the description of our community here. And if you want some relevant video links that will act as, you know, VSL, so value sales letters. And these will be shown in the landing page of your community. So if you have any videos that are here to sell your community, some introductory videos of what's going to be happening inside of your community, this is the place for you to paste them. So let me go ahead and add the description of my community here and some of my videos or images that will again, engage people to enroll in my community. Oh, the description of my community at this point is learn how to turn your passion into profit by teaching what you love online. And I added four simple basic images that just would help drive enrollment to my community. Now, keep in mind that all of these you can tweak in the future as you go through, again, setting up everything inside of your community. So you don't need to perfect them from now, but it's good to have, again, some convincing elements to add before people enrolled to your community. Again, these could be VSL, so short introductory videos of what your community is about. It could be testimonials for people that have seen, you know, success from your frameworks, anything that would help drive enrollment. Your community. So we'll come next, and now you select your community visibility. So promoted communities are discoverable and featured with in floen while hidden communities are only accessible through a direct link. So for the sake of this community, I think we would go with Promoted so Flomen will also go ahead and promote our communities. And before you actually publish a promoted community, you require some post approval. Then you choose your pricing plan. Is it going to be free, or is it going to be premium? And of course, these you can also change as you go through. So let's choose free for now and click on Create. But again, for your case, you can go with premium, you can go with free. You can go with hybrid. It really depends on your level of expertise and your audience, right, the type of audience that you have and the number of people you have in your audience. And just like that, our community is now ready. So let's click on Again, this band right here to give a look inside of the community, right? And again, we can go ahead and tweak the family of the community. You can click on discussions to create posts, and this is where all of the discussions inside of our community will be. And if we click on Learn, you get to create new learning pathways. So this is where your courses will be hosted. So again, what community really is is a combination of discussion features and community features and learning features like courses. And we have the discussion features right here and the learning features right here. So what if we want to start uploading our courses inside of our community? We click on Create New Learning, and once you create your learning, you get to name your first course in Safe Community. So let's say, for example, that I want my first course to be online, let's say, course creation master class, subtitle, create your let's say, first course in seven days, right? Create your first course in seven days. Then we make the capital, so it looks a bit more professional create your course in seven days. And then you upload your image, which is going to be the thumbnail of your course. I'm not going to bore you with all of this because you can do this, in your course that the course that you will add in your community. And then you click on Create. So just like that, you have your first again course created. So now if you want to start adding videos inside of your course, you click on the course itself, and you will be redirected in this new page right here. So inside of this course page inside of your community, you can start adding posts, and each lesson will be added as a post. For example, you can write your post here. So Plomin is again the software of choice that we're going to be using for this course right here. I showed you how to access Plomin, and I show you how fastly you can start hosting your first community let me actually go ahead and structure my own community inside of Flomen with all the lessons and all of the courses. And in the next lesson, I'm going to show you exactly how a proper structured hosted community should look like. So you can replicate this in your niche, and then we will start with launching. So supersc to have you here, start with floen, right, create your first community, and I'm going to show you now how a proper launched community looks. 7. Exploring a Ready Community: Welcome to this lesson. Now that we've engaged with Floen and we've seen again, the capabilities of the software, it is time for me to actually show you my own community, how I've structured, again, my learning experience inside the community, how to create posts, and how my courses look like, again, inside of my community before we go ahead and talk about marketing, distribution, and launching of the awesome digital product that we created here. So let me show you exactly how again my community looks like and what is the result that I want you to replicate in your case, too. So, this right here is what my community looks like inside, right? So if we go here on Floen and actually go one page, in my community section, you can see that we have the community that we created right here. And you can see the communities that you have created, the communities that you have joined, or, again, the explore page to browse new communities if you want to engage further with the ecosystem inside of Floen and communities that other people have created. So once I click on the Corson Academy, we redirect it inside the community, which is what people will see once they join your community. In my case, I created a new first welcome message, right, a discussion post inside of the community, which is super basic and super simple for you to go ahead and create too. You click on Create you write your post, you write the description of your post, and once you click on Next, you can also add a small thumbnail to your post. This is something that I actually haven't done, but it's completely fine here. So let's check out my post and what a welcome message of your community could actually look like. So in my case, this right here is my welcome post. So I say, welcome, welcome to Grayscreen Academy, right? The goal of this group is to help you turn your passion into profit, what we're going to be doing inside this community, right? And in my case, in the value pizon of people who are about to enroll in the Costas community, in order to increase the dream outcome and the perceived likelihood of achievement of my members, I also gave a small bonus, which is a prompt list. So, of course, I also added the link of the prompt list that I promised to the people who enroll in the community right here in my welcome message. Now, what you can do with this message, you can either like and engage with other posts of people. You can comment on other posts, you can save posts, share posts or leverage posts. And if you click on leverage, this will pretty much just boost the engagement of this post inside of the community. So once people start again, engaging with your community and adding more posts, posting more content, you can leverage posts and give them more visibility inside of your community. And again, you can also like posts, comment posts, and save posts. So ideally, what you want to do is that you want to have a few posts first done by yourself before you start having new members usually free if your community is completely free. Join your community and start working and engaging in this ecosystem of yours, right? So again, the discussion section looks like this and you create posts just like I showed you. So now let's go to learn. Inside of Learn, you have your courses, and here you can add as many courses as you want inside of Floen which is absolutely beautiful. In my case, I added the course creation master class. So if I click on this course right here, you can see description right here, which is create your first course in seven days. I click on this course, you can see all of the lessons that I have added inside of the Cursen master class, and it just looks super straightforward, super simple and super easy to use. Again, the user interface is very basic and very easy. So if I click on, let's say, a lesson of this master class, let's go with lesson two. What should I teach? Right? First of all, you can look on these three buttons right here and go ahead and edit this lesson or delete this lesson, and you can change again where this lesson will go, right? I click on What should I teach. And now this is what, again, the community members will be able to consume, how they will be able to consume the content, right? So I have a very basic title here and a YouTube video, which is, again, the content of this lesson. So if I click on View, right, and we give it a moment, now the whole video is playing. Now, if I go back here, right, and I click on Add New Post, this is how you will be able to add new lessons to your community. So what you do is that, again, you write your post, and in this section right here, you write the title of your lesson, and in the description of a lesson right here, you paste the YouTube link of the video if you're adding a video course that you want to have for each lesson. So for example, this would be, again, lesson number 20. If I had another lesson, I would go create a new post, lesson number 20, I would write the title of my post and then paste in the description right here, the link of my YouTube video. Now, what I've done in my case, for all of these lessons right here, I can show you if I go to edit, right? I, that's an interesting thumbnail. Um I have uploaded the lessons of my course, right of this course situation master class as unlisted videos on my YouTube channel. And what an unlisted video is, you pretty much know this. You probably know this already. It is a video that people are only able to access if they have the direct link. So it's not available on YouTube because, of course, we don't want, you know, the content of the course of a paid community of ours to be widely available on YouTube. Upload your video as an unlisted, again, content piece on YouTube, copy the link of your unlisted video and just paste it in the description of your lesson, and it will show as a complete video. So this is how I again went ahead and created this again, educational experience of my members right here. So for each lesson of this course, I created a new post. I added the title of the video, and then I pasted the link of my unlisted YouTube video. And this is how I was able to again structure this whole course right here. Now, so up at this point, we do have community created, hosted with a thumbnail and any single video that will act as a VSL to help people enroll in our communities. I have a welcome message with all of the information that someone needs to have in order to engage with my community, and I have a course right here. And in your case, of course, you can start populating your community even more. You can add more courses if you have more, you know, courses to add here, and if this serves your framework to engage your students and have them see your tangible results, in my case, my students can find tangible results, and we'll see transformation if they just follow this one course. But again, in your case, maybe you want to add more courses or you want to take one big course of yours and subdivide it into modules and host each one of the modules as a separate course here. You can have full creative freedom of what you can do inside of Floman. And again, we have the discussion section. And in the discussion section, you can have a welcome message or you can even create a new discussion post to help people navigate inside of your community and consume your content in your courses. And pretty much hosting community and launching a community is as simple as that. What you want to do is that you want to have a streamlined experience of people discussing with one another inside of a discussion post and an educational experience in course hosting. Again, features that are available inside of flow. So, by the end of this session right here, what I want you to have for your community is, again, a community hosted inside of Flomin, your courses uploaded inside of Flomin. I want you to create one, again, educational or even welcome post for your community. And I want you to have the link of your community to be able to share with other people. So now it's time to actually talk about launching our community and what a proper and correct launch plan looks like now that our community is again hosted and it has a place, a home, let's say, a content home online. So from now on, what we're going to be doing for the rest of this class right here is to actually discuss about how to launch to scale your community properly. So thank you so much for being here. I'm super excited to again, have you until this point of this course. Not you belong in a very small percentage of people that not only enrolled in the course, but you have made it until this point, and I can guarantee you that if you follow along in the next steps and the next lessons, you will see results, and we will create an awesome community of yours together. So super excited to have you here. I'm going to see you in the next lesson. 8. Building a High-Converting Landing Page: He community is created and hosted. It is time to actually talk about marketing and bringing people inside of your community. Now, in this master class right here, we're going to be elaborating on using organic content as marketing towards your community, regardless of how many folders you have, regardless of how many subscribers you have, or how many different channels and different platforms you have, posting organic content that attracts your ideal customer by providing value and solving their ten core problems is the fast easiest way to grow a community online. And this happens due the fact that every single content piece that you create will compound over time and will serve as an asset that will keep raising awareness towards your community. Now, here's the thing. Before you start creating organic content, when funneling people from your organic content to your community, it is super important for you to have a small bridge between, again, your community and your content, which will just lubricate your whole system and just make convergence better. And this system is the so called landing page. Now, there are some landing page elements inside of Plomin. We create, again, a landing page for your community inside of Plomin. But in this dosin right here, and in the next doson I'm going to show you actually what a proper landing page looks like and how you can create your own landing page super fastly and super easily with AI. And what the landing page pretty much is, and we're going to be elaborating on this this on right here, a landing page is just one website, a single page that again, elaborates on exactly what is happening inside of your community, highlights the value proposition of your community and removes any limiting beliefs that potential members might have to just lubricate and get enrollment and increase your key performance indicators. So in this son right here, we're going to be elaborating on what makes a landing page convert, and what are the seven rules, the seven elements that every single landing page should have in order again to convert? And in the next son I'm going to be taking these seven rules and I'm going to be applying it to your community. So again, in this lesson right here, we're going to be covering why your landing page is the single moment of tooth for your entire funnel, which is going to be super straightforward. It's going to be a content funnel to a landing page to your community. The seven section anatomy that every high-converting landing page shares and why each and every single one of these seven sections matter, hero, the headline, and the call to action, which are the three pieces that do 80% of the conversion work for you. And the five common mistakes that quietly kill conversions on most creative landing pages. And then we're going to be talking about why Claude is actually the best tool for you to create this landing page, right? Because you feed the information to this AI, you feed the information in Claude, and Claude will actually go ahead and create an awesome landing page that converts. So the landing page of your funnel is exactly where strangers, right, that have been attracted through your content decide if they're going to be buying and they're going to be enrolling in your again community or not. So if you run ads or posts or emails, right, to funnel people to your landing page, then once they click on the link and they enter your landing page, the job is done, right? But it got someone curious enough to click. That's all. So now these people are in your landing page. And within 5 seconds, they've already decided whether to stay in your landing page or bounce. So this single page does more convergent work than the rest of your funnel combined. And a great landing page can actually save a mediocre ad campaign or a mediocre, again, content campaign, but a bad landing page can kill even the best ads or the best content. It really doesn't matter how you drive traffic to your landing page, right? So that's why we treat the stage right here as the highest leverage moment of your whole business, and that's why it's super important for you to understand the proper elements of a landing page and how to actually implement them in your funnel. So the landing page, right, has one job, and this one job of your landing page is for people to click on anything that you call them to take action to. So the purpose of your landing page isn't to look pretty. It isn't to show everything that you offer or to tell your full story. The one job is to get the right visitor take one specific action. This one specific action could give them for them to give you their emails or to enroll in your community, right? So again, this action is your call to action. It's called a CDA in the One Business section. And you can either, again, sign up, book a call with you, buy, get a freebie, join the wait list. It doesn't really matter. How we tailor our CDA and what we tailor our CD to do. The most important thing and the biggest mistake that beginners again do is that they create landing pages with multiple different options, right? W a book a call button and a buy button, and they get a freebie button. So then the audience gets diluted and they're not forwarded into one specific call to action. But every word, every image and every section on your landing page has to serve this specific action that you will again, know exactly what it is because you will be directing your whole landing page. And my suggestion for you is to have a simple and basic landing page created with Claude and one call to action which brings people to your community, something like enroll now or join now. So again, if something on the page doesn't push towards this CTA, it doesn't belong on the page at all. And now, we're going to be talking about the seven sections of a landing page that actually converts. That's the hero section, the problem section, the promise section, the proof section, the product, objections, and finally, a call to action. So let's go ahead and actually analyze every single one of these sections. All right? First of all, we get the hero section. And what the hero section is, it's the first thing that people see when they load your landing page. This is your headline, your subhead, a hero image, if you want to add one, and the first call to action. And a small remark about call to actions, calls to action, they will be, again, scattered across your landing page. It doesn't matter for you to have multiple call to action buttons. What it really again, matters is for all of your calls to action to be for the same thing here. Join now or give me your email or join the waitlist, but they all need to be the same thing, right? So the five second test of people actually loading your landing page and viewing things actually lives here in the hero section, which is the most important section of your landing page. Then after the hero section, after you've highlighted the value proposition of your, again, whole program here on your headline, your subhead, and your hero image, then you need to highlight the problem, right? The pain that you're solving described in the visitor's own words, right? After the pain is highlighted, you move with the promise, what they will get, when they will get it, and how it will be delivered. After that, you need some proof, right, to increase the perceived likelihood of achievement of your customers. So this is where you add testimonials, results, screenshots, logos, again, or borrowed cbility from people like them, right? So again, you highlight the problem, you highlight the promise that you can offer with your community, and then you give them proof that this works. Finally, you present the community, you present the product to these people, right, what's actually inside of your community and how it works. And you can also add objections handled in the frequently asked question section of your landing page. This is what a complete landing page looks like. If you understand this slide right here and you implement it, again, while engaging with clouding your own landing page, I can guarantee you that your whole funnel will be just lubricated in an awesome way and you will drive conversions way better. So let's talk about the five second test. And the five second test pretty much states that when someone loads your landing page and they view the elements of your landing page, you have 5 seconds to gain their trust and gain, you know, their engagement before they leave. So, again, the above the fold means everything that a visitor sees before they scroll, the first impression of your landing page. And this section has to answer three questions in under 5 seconds, which is super hard, right? But this is where all the mastery of actually becoming a great designer, a great web designer goes. What is this for? Who is this for, and why should I care? And if those answers aren't crystal clear, instantly, people will bounce, and 67% of visitors actually never scroll below the fold, which is the same, but it means all of your efforts, most of your efforts, actually, should be invested into making the above the fold section look super crisp. So your headline the headline that you will choose does the what. The sub headline does the who and your hero image or your video does the why. And this is the single most important real estate on your whole landing page. So you need to spend a disproportionate amount of time here to make sure that this looks perfect. So then let's talk about headlines. Again, in headlines, the rule of thumb is that you should be super clear, not clever, right? You don't want to sound sophisticated, you want to sound super clear. So your headlines job is to make the right visitors say, yes, that's exactly for me in the first 3 seconds, right? And again, specific every single time when we talked about this in your value ressution we talked about this when constructing the value sentence of your program, specific always beats generic. So lose ten pounds in 30 days without giving up bread beats always healthy weight loss, for example, for beginners. So you need outcome focused, again, results that will beat feature focused. We do not care about features, right? People don't care about the features of your community or the features of what you're promising. They only care about what this does for them. So again, if a competitor could copy paste your headline, right, and it still makes sense, this is probably too generic. So what I want you to do and what you can do also with AI is that you can write 20 headline variations and pick the one that makes you slightly nervous to actually use. This is the one that will work the best. Then it's time to actually talk about the promise, right, your value proposition, what people will be getting inside of your community. And this promise of yours is the transformation that you're serving. It's not the 5 hours of content or the community features or the life goal features inside of your community. It's the point B, right, the point of transformation. So you need to promise this transformation and state it again, plainly, no marketing, no jargon, no buzzwords. You need to be super clear about your promise. And again, three pieces that every single promise has is what they get, when they get it, and how it's delivered, or the dream outcome, what they get, the perceived likelihood of achievement, when they get it, and how it's delivered, which will decreasing the time and energy needed to invest, again, to achieve this promise. For example, get a complete 30 day content calendar in seven days delivered as a notion template, right? That's 100% stronger than transform your content gain with our evolutionary new system which is super vague. So again, the clearer and more specific the promise, the higher the conversion rate will be every single time. I want you to remember this regarding the promise. Then social proof. You need to make them understand that this is possible and they can do it. And the best way for you to do that is to actually, again, demonstrate testimonials of other clients of yours or showcase, again, what you have done if you don't have any testimonials. So visitors don't trust your words, again, about your product. They trust other people's words about it. So again, testimonials, results, numbers, logos, screenshots, video reactions, these all serve as valid proof. So the most powerful proof comes from people who actually look and sound like the visor. And also in testimonials, specific always beats vague. So even one well placed testimonials in testimonial in the right spot of your landing page can lift convergence way above actually 30% if it is a potent testimonial of someone that actually resonates with your visitors, right? And then we move to the CTA. And the CDA stands for a call to action, right? It is a button where you call people to take action, and it is the only button that matters in your landing page. And actually, the only button that should be available for people click on. Again, so this is the door, right, the door to the next step of your funnel. And to make this big, make this obvious, and again, impossible to miss on any device. And do not worry about, design features because Claude will be designing this for us. What you need to understand is that you want one specific call to action for every landing page of yours. If you give them multiple choices, they will choose nothing. So the button text matters also as much as the color. For example, yet my free guide always bids submit every single time. So I want you to repeat the CTA throughout the page in your hero section, in the mid page, in the final section, and again, make it sticky on mobile and use a button color that contrasts everything else on the page, right? For example, orange, green, or light blue if your page isn't that vibrant. And that's how you do. Those are, you know, the guidelines of your call to action, which again is super important for you to have. Here are five mistakes that I've seen over and over and over again in beginners landing pages that absolutely kill convergence. First of all, talk about yourself instead of your customers. So I want to replace every we on the landing page or every with you and where you can. So the problem here is that when someone creates a program, right, they focus on themselves. They focus on what they offer inside of the program. And this is just a wrong angle. What you want to be focusing on is what the customers will be getting. Because at the end of the day, it's going to sound a bit harsh, but the customers do not care about you. They only care about the problem that you're here to solve. Then another big mistake is bering the offer below, again, the fold, right? The fold is the first section that loads when a landing page loads. But visitors must see the call to action before they ever start scrolling, right? Then another mistake, too many options or too many links, multiple calls to action. This is wrong, right? Or generic stock photos that scream, This is a template. I've been using a template, and this is not properly created and properly coded or walls of text, huge again, paragraphs of text. People are not going to read them. People are not going to view them simply because their attention span is so low. So you want to address these mistakes, and again, do not make these mistakes. And Claude is actually perfect for building this landing page for you because it reads your brand voice document. It can generate 20 plus headline variations with a single prompt. It can pressure test your landing page from a skeptical visitor's perspective, for example, and actually tell you, Hey, here's what I object to, and it can write objection handling frequently asked questions sections in your landing page at most copywriters, again, better than most copywriters that I have ever worked with. So in the next lesson I'm going to show you exactly actually how to utilize the power of Claude and actually create an awesome landing page for your community, right? So before you launch, before you start working with Claude for your landing page, I want you to have this checklist on goo. First of all, read your hero section out loud. And if you don't have a hero section, don't worry because Claude will create a hero section for you. After Claude has created the hero section, after Claude has generated the landing page, those are, again, the checklist that I want you to have check. Test the landing page on mobile. 70% again of traffic lands from mobile, so the mobile version of your landing page needs to be on point. Then check that one clear call to action appears at the hero, the mid page, and the final section of your landing page with no competing buttons. Finally, make sure that the page loads under 3 seconds. It's super important because again, people do not have the intentions and you can also invite a friend of yours that ideally nod in your niche, read it and explain what you're selling in one sentence. If they can do this, well, that's good because this means that you have a sharp offer in your landing page. So in the next Dusan right here, we're going to be actually building our own landing page, your landing page live. So it's going to be a live demo. Well, I will feed Claude the entire brand voice document of my own community. We're going to be dropping the copy in a Page Builder, and by the end, you will have a URL of your landing page available to actually attached to your organic content where we're applying organic content marketing. And this probably will be one of the highest leveraged lessons of this whole class right here. So I'm going to see you in the next lesson, again, in which we're going to be launching Claude and it's okay if you don't have the Bit version of Claude you can create the standard bit by yourself. But if you do have Claude which I highly suggest you to do, it's an awesome tool if you're, again, nomine creator and a solopreneur here. If you have Claude, I highly suggest you to follow along in the next lesson to actually create our awesome landing page for our community, and then we can move into actually scaling and marketing our community with organic content. So I'm super excited to have it here. I'm going to see you in the next. 9. Building Your Landing Page with Claude: Discussed about the proper elements of your landing page is actually time to utilize the power of artificial intelligence to actually go ahead and develop this landing page. And this lesson right here, I can guarantee you that's going to be completely blowing your mind. That back in the day, you know, if you wanted to develop a landing page like the one that we're going to be creating together, you would need a team of developers, a team of copywriters and multiple weeks of hard work. But now we can do this in literally 10 minutes from our office. It's absolutely insane. So what we're going to be doing is that we're going to be leveraging a prompt list that I created for you in which we're going to be inputting all of the information into JAGBT. And then we're going to be prompt engineering a big prompt from JAGBT that we're going to be importing in clothe, if this makes sense, which is going to be the AI of our choice to actually develop the landing page for us. It's going to be super exciting, so let's just dive right into this. So this is the first prompt that we're going to be using, and it goes like this. By the way, you can find this prompt list in the resources section of this course here. So the prompt goes like this. I'm answering all these questions about the community I am building, and I want you to understand them and remember them. So now, at this point, I want you to go ahead and answer, right, all of these questions for your community, right, to make this super personalized. So what is your community? What did you create it, right? What is the long term mission? Who is the community for? Who is it not for? What stage are members typically at? What change should members experience after joining? What problems does the community solve, right? What outcomes do members hope to achieve? And then value. What does membership include? What makes the experience unique? What are the biggest reasons someone would choose this community over alternatives, right? And how would you describe the atmosphere inside the community? How do members typically interact? What does a new member experience after joining, right? All of these credibility based questions, brand based questions, offer based questions, conversion based questions, and as you can imagine, do not be bored, right? It's worth actually answering these questions with as much information as you can, due to the fact that our whole landing page, which is going to be again lubricating our funnel will be structured around these questions right here. So it's super important for you to actually go ahead and answer all these questions with as much detail as possible so we can engineer a proper prompt to give to Claude. Now, I have went ahead and answered all of these questions for my community, and I want you to do this for your community. And what we're going to be doing now is that after you've answered all these questions, I want you to copy this whole thing, right, like this, right? After again, you've answered it, copy it and paste it to JGBT. So let me actually paste the again, prompt that I have answered for my community, and we can move along with this demonstration. So now, again, I've copied my answers, and I'm pasting them in this chat GPT chat box, and it goes like this, right? Everything that I have answered goes like this. Where's the community? An online community that teaches creators and experts how to build launch and scale online courses to generate recurring income, right? Yara, ya, ya da, and I gave all of the information here. So now the prompt two that we're going to be inputting at the end is now I want you to prompt the creation of this landing page for Claude cow. To develop. So I'm just going to stop the sentence, paste it also here with all of the answers that I gave, and I'm going to be giving this to Chat GPT. So let's wait for a second to TAGPT to create this prompt. And what we're doing pretty much now is that we're using GPT to actually prompt engineer, which is, like, super clever. I have been doing this with multiple community creations of mine. And again, landing page creations of mine, right? And this is the huge prompt that we're going to be giving to Claude to actually create our landing page, right? And you can see that it's written like it's written from a pro copywriter. Look at all of this information, and it's just so much easier to prompt engineer in hATPT and then move to Claude to create the landing page itself. Right, so the prompt, we're not going to read the whole promt, but it starts like this. You're an award winning conversion copywriter, UX strategist, and premium web designer. Your task is to design and write a complete production ready landing page for an online community that is not a generic landing page. The objective is to create a page that immediately builds trust, communicates authority, and demonstrates a clear transformation overcomes objections and converts visitors into paying members, right? And we just move on with all of the information here. So what we're going to be doing is that I'm going to click on copy, and you can give this now prompt to any AI that creates landing pages. And there are multiple, again, AI software out there that can create landing pages for you. My software of choice is Claude, right? So what we're going to be doing is that I'm going to be opening Claude in the cowork section, and I'm going to be pasting this whole again, prompt right here. Alright, which is this huge prom that we created with JAGUPT. So at this point, we can actually close JAGUPT and we can just only focus on Claude, which I'm making a full screen now. And now I hit Enter, right? And just like that, with three prompts, we will have a general draft of our landing page, which then we can take, and we can keep improving and improving and improving and engage with Claude to actually perfect it. So let's just give Claude a moment to create the standing page for us, and I'll be back once the creation of the standing page is done. It's going to be taking about five to 10 minutes, right? And again, any questions that Claude asks you, at this point, again, you answer, for example, what should I actually hand you, right? A working HTML page only, a working HML and blueprint or blueprint document only. I want just a working HTML page, which is, let's say, the blueprint of a landing page before we actually deploy it online. What visual palette direction fits the brand test, right? Deep State and electric, ink and worm accent, monochrome minimal. Let's do Deep State and electric, right? So now we wait a bit for this whole landing page to be created, and I'll be back to actually preview the landing page and suggest any changes that would be interesting to adopt after Claude has created it. So, the landing page is now created. So let's actually go ahead and preview what Claude generated for us. And as you can see, it has been working for a while for actually more than 10 minutes because it was a huge prompt that we input it. But let's actually click on this button right here, download and open, and you can also download specifically to preview it and actually check this landing page out. And this right here is how the landing page just created looks. Right, turn what you already know into a course business that earns while you sleep sub headline. A Crosson Academy gives you a complete proven roadmap to build loans and scale a profitable online course using marketplace first strategy that puts your course in front of buyers who already searching. And again, this is the specifics of my community here, and as you can see, you can add your video here. But this looks great. Like, this literally looks like a very good landing page, right? So here, we showcase the problem, then the opportunity of this landing page of the landing page I'm sorry of what we're presenting with our community, the real reason, again, why most people never launch, and it's not lack of expertise, right? And the method. This looks great. This is an awesome landing page. And every time that I create a landing page with Claude, I'm absolutely blown away by the capabilities of this AI. This was built in literal minutes. And again, back in the day, this would take weeks to do that. The only thing that I really, I guess, don't like that much about the Standing page is the fact that it doesn't include so many photographs, right, or so many videos, but you can easily do this by just engaging further with Claude. But this looks really good. This looks really good. And again, it goes on and elaborates on every single course content inside of the academy. It has awesome illustrations. So I'm very, actually, I'm very happy about this. And again, at this point, you would also add photos of yours, testimonials. And again, again, more testimonials. It's insane. I really, really do like this landing page here. Now, for the purpose of this demonstration right here and for this course, I'm not going to be engaging deeper with Claude, but keep in mind that anything that you want to add to your landing page, you just again, let Claude know in this chat box right here, it's super straightforward. It could be more straightforward than this. And once you're ready, and you think this landing page is good, and by the way, the landing page is already good because we prompt engineered a huge prompt from JAGPD. So what I would suggest you to just add more photographs, right, of yours, of testimonials that you might have, replace testimonials that have been generated with Claude with actual genuine testimonials. And when you're ready, what you want to do is that ask and engage with Claude to actually go ahead and host this landing page for you. This really comes down where you're registered and where you're living, the country that you live on, but it's super straightforward to just ask for Claude ask Claude and actually tell Claude, Hey, I want you to host this landing page for me. So to move on in this course right here, what I want you to have is that I want you to have one link for your landing page. And of course, another thing that I want you to do before we're done with possession right here is to hook your community with your landing page, right? And you can ask Claude to do this for you. So, you go to your community inside of Flomen, you copy the link of your community, and you're going to be pasting the link of your community right here as a message and tell Claude, Hey, I want you to bring people from the Standing page to my community. So to connect the standing page with your community. So this way, your landing page will be connected with your community. And by the end of the sesson right here, again, what I want you to have is that I want you to have this one link that when people click on it, they will be redirected to your landing page. And once you have this link ready, it is time for us to actually talk about community marketing. How are we going to be bringing ebols inside of your community? And again, this will be one of the most important lessons of this whole master class right here. Because at the end of the day, if you don't have eyeballs inside of your funnel, then your funnel is completely useless show you a way to drive eyeballs to your funnel by creating content pieces that compound over time and serve as digital assets for your company, right, for your business. So I'm super excited to have you here. I hope that your mind was blown in this lesson right here. Again, it's crazy what AI can do nowadays regarding web development, and I'm going to see you in the next lesson of the squares. 10. Community Marketing Walthrough: So, ladies and gentlemen, welcome to the final and conclusive lesson of this master class. Now, up until this point, we have brainstorm the basics, and we've set the correct foundation for your community. We have created and hosted your community in floment and then we actually went ahead and deployed a landing page that we'll be able to convert again strangers that just find out about you to customers and members of your community. The final piece of the puzzle here is to discuss about how can we populate this funnel of ours, right? So in this session right here, we will be talking about community marketing. How to market your community and how to constantly keep bringing eyeballs and viewers to your landing page, which will be converted to customers. So I would like to welcome you to this final lesson of this course. Let's dive right into this. So how to drive traffic to your funnel. In this right here, we're going to be discussing about why YouTube long form content build around your target outer core problems wins every single time. This is a framework and a methodology that I have been personally following for the past five years, and I can guarantee you that for every single offer that you launch, right, regardless of this community of yours right now, if you manage to create YouTube long form content that appeals to your target ORs ten core problems and solves these ten core problems, this would be the best, again, way to drive traffic to your funnels. So here's a plan of this session right here. We're going to be talking about, first of all, again, what happens once your funnel and your landing page is live, right? The next question is, how do we bring strangers to them? Then the full menu of traffic options. And this is paid ads, organic content, search based traffic, communities and outbound, and the trade offs of every single one of those traffic options. Then the five criteria that will separate good traffic sources from money pits which you want to avoid and how to score every single channel against them. Finally, we're going to be concluding with why YouTube Blog from Content beats every other organic channel for creative businesses specifically and why problem focused videos, not entertainment based videos, but educational videos win every single time. So your landing page is now live, right? You have the URL of your landing page. What happens now? After you've built your offer and you've written your brand voice and you've shipped the landing page, you have done all the work. But currently, your landing page just sits there, right, beautiful and empty, waiting for eyeballs until someone actually visits it. So what you need to focus now is numbers. You need to focus on traffic. So this right here is the moment where most creative businesses quietly die, right? They don't die from a bad product. Die because there is no traffic to this product, right? So if you build it, they will come. It's a complete lie. It never happens. They won't come unless you go ahead and invest the time and the energy and active effort to bring them deliberately to the landing beach of yours. So the next decision, where do strangers actually come from, will shape the rest of the business and your runway. So every way to drive traffic, right? There are four ways to drive traffic, maybe five ways. So let's talk about and let's break down every single one of these ways. The first one is paying for eyeballs, right? And this is paid ads. You can run paid ads on Meta, on Google, on TikTok, on YouTube ads, and it's as simple as it sounds, right? You pay for clicks. You pay these algorithms to bring people to your landing page. The problem with ads is, first of all, that you need some experience to drive proper ads. And the second problem is that when your budget runs out, ads completely stop. So it all comes down to you having the budget to invest in AVTest and cross cross check again, your campaigns and your ads and keep spending money for this to again, keep on going. You're not building a brand when you're paying ads, right? What you're doing is that you're literally paying for eyeballs, right? And in some cases, it works, in some cases, it doesn't? Then we have organic social media content, and this can be short from content and TikTok, short from Content and Instagram, on X, on LinkedIn, on threads, right? And with organic social media content, you have a free reach, right? So it's free for you to produce this content, but it's algorithm dependent. So you depend in these algorithms. You don't exactly know if a video of yours will go viral. You can't really you know, create a video that will go viral. You just kind of guess what the algorithm will do with your content. And on top of that, short form content that is not search based is also short lived. So you might get a view spike, but then the content just flats out. Then we have organic search, right? This means YouTube plus Google. You see, YouTube is the second largest search engine after Google. So if you manage to produce long form search engine optimized videos on YouTube, this will not follow the classic line of growth of short form content that just exponentially grows, and then it reaches a flat line. Your search engine optimized long form YouTube content will keep growing linearly, depending, of course, on the search results of what you're showcasing on your video. So again, this is slow to build, but it actually compounds for years afterwards, and I've seen this again and again and again with my videos. And actually, to cut the long story short, organic, YouTube, long form content that is search based is the content that I would suggest you to utilize in order to drive traffic to your funnel. Then we have communities and partnerships, of course, posting communities on ReditO and on Facebook where your target adder might be to lure them in your landing page and outbound, which is pretty much called email, CLDMs sales calls. But I guess that this wouldn't be the best approach for you due the fact that you probably don't have a huge email list of people that you can reach out to, right? So at this point, probably paid ads feels like the correct the correct answer for you. Right? Because again, you spend money, you get clicks, you sell your products, it's fast, it's measurable, and it's scalable. And for some businesses, yes, paid ads really work for SAS, software service, ecommerce with proven customer lifetime value or brands with, like, real marketing budgets. But for creative businesses like yours, actually, paid ads can be a huge money pit. Due the fact that the second that you stop paying, and you don't even know if you're going to be profitable with your ad campaigns, but the second that you will stop paying traffic will completely stop, and you won't own a brand, right? You won't have any assets inside of your business at compound over time, right? You have no archive, no compounding, no assets, just a receipt that you paid for your ads and complete silence, right? So ads, if you're not some sort of technical expert or if you don't have gas reserves on your business, I wouldn't actually suggest you to focus on ads. It's a great solution if you have an expert on your team that knows how to run ads and you have some cash reserves to invest. But the reality is that the correct approach here is to start with organic content, make your content resonate with people, know exactly which type of content resonates with people and which type of content brings results, and then double down on this content with ads, too. So I wouldn't start with paid ads if I was a complete beginner, right? So here are five things to score every single channel on. First of all, you want your piece of work to keep compounding. Right? Does each piece of work keep paying you back or does it disappear after 24 hours? Then cost per lead, right? What does it actually cost you to acquire a real qualified buyer? You need to be able to measure your cost per lead. Then audience quality. Are these people genuinely your avatar or are they just random clicks at Low Intent? Ownership. Do you own this traffic, or are you renting it from a platform that can change everything overnight? And finally, sustainability. Can you keep doing this for five years without burning out, going bankrupt, or losing your mind? Those are the five things that we want to check when it comes to our marketing efforts. The fact that, regardless of the marketing approach that you choose, right, you don't want to be doing this for one week or one month. You need to be investing constant time and energy to bring as many ibls as you can in this funnel of yours in order to see results. It's not easy work, but once you figure out the correct recipe to do this, you can recreate this and double down on winning content and winning ads, and you will see insane results. Trust me. So the verdict here is that based on these five things that we said that we want to score, compounding Gosper lead audience ownership and sustainability, right, organic content wins on four out of five. Because regarding compounding, right, organic content keeps working for you for years, especially if it is search engine optimized compared to paid content that stops them when you stop spending. Then regarding audience quality, organic content, especially organic, again, YouTube, search engine optimized, long form content attracts people that are genuinely searching for what you teach. Right? Regarding ownership, yes, the content lives on your channel. Your library will become your asset, right, not just some rent experience from algorithms, and it scales with creativity and consistency. You do not have a bankruptcy risk if you're producing content. On top of that, cost per lead is insanely low in content because, again, the only cost you have is to produce the videos. And if you know how to edit videos, right, if you know how to produce videos, if you have a camera, the cost per lead is going to be super low. So you have very high profit margins when you're using organic content to drive traffic to your community here. And again, within organic because there are multiple different ways to produce organic content. There is short form content on TikTok, short form content on Instagram, right? Short form content on YouTube. But within organic content, the best type of organic content for you to produce here is long form content on YouTube. And especially search engine optimized, long form content on YouTube. I know that I have mentioned this so many times in this lesson right here. So if you're going to take something from this lesson, is that the best type of content for you to create is organic, long firm content that is search engine optimized for people to search On YouTube. That happens because YouTube is the second largest search engine on the planet after Google, right? So people search for their solutions there daily. So every single again, YouTube video is also permanently discoverable. Every you posted two years ago can still get views today, right? So this platform is also owned by Google, which means that your videos rank in, again, regular Google search too. So Watchtime also builds trust at a depth that no other platform comes close if you can imagine, you can imagine that 50 minutes of attention are way better than 30 seconds of attention in short form content platforms like TikTok and Instagram, right on YouTube, you have your target after listening to you for multiple minutes for 10 minutes, for 15 minutes, for 20 minutes. And as you can imagine, the attention, the engagement, the likeness, and the trust from your audience to yourself really, again, exponentially grows in YouTube block from content. So on top of that teta and reels kind of disappear after 48 hours, but a single YouTube video can pay you back for five years or even more if positioned correctly. And inside of YouTube bloc from content, in my opinion, ten to 20 minute videos always beat shorts. Shorts get discovered, but long form content is what actually converts, right? A 32nd clip, yes, it can entertain someone, but it can't earn the 15 minutes of trust required for someone to buy from. Long form content gets you lets you explain why you're different. Let you again, explain your value proposition and convince your viewers that your offer is genuinely for them. Right? So the correct approach here is to actually go ahead and map out your target or map out the exact person, the ideal person that you would have inside of your community, and then highlight the ten core problems that they're facing. Their ten biggest problems, or the 20 biggest problems. And you can do this with AI. You can do this with JachBT. And after you've mapped out their ten core problems, what I want you to do is that I want you to turn these problems, turn these ten problems or these 20 problems, right into video idea solutions. So you turn these problems, again, into solutions that you can solve as YouTube long form content. Right? And then you use these videos to attract your target avatar and you raise awareness towards your funnel, right, with a simple call to action at the end of your video. So again, the right kind of YouTube content isn't, again, entertainment videos or vlogs or personal stories. It's problem solving content. And every single video should solve one specific painful recurring problem that your target ator has. You need to name it. So, for example, get the title formats that win are how to gain this outcome without a obstacle that your target autor has. Or again, the specific problem, here's the fix. So the viewer searches for the problem that he has. Your video appears, they watch the video, they trust you, and at the end of your video, you have a call to action. You call people to take action and click on the first link description, which is where the link of your landing page will rest, right? So this is the only YouTube strategy that consistently converts qualified leads for creator businesses. Right? Again, targeting your target Avatars ten core problems with videos that solve these ten core problems of your target avatar that are long form content search engine optimized YouTube videos and have a CTA at the end, they call to action for people to click on the first d of your description, which is going to be the link for your landing page you just created, right? So here are also five YouTube mistakes that people make that completely kill creator channels. First of all, optimizing for views instead of leads, no one cares about views if it comes from brain rotted people that are here for entertainment and don't have any purchasing power, especially when you run an online business. Or if you make videos about yourself, right, your story or your journey, it's cool. It sounds cool. It sounds like you're like creating brand awareness. But the truth is that people are here and people are viewing your content because they want their problems to be solved. They do not care about your story, right, or boosting thought leadership instead of solving specific problems, right? This is vague. Or trying to be entertaining when your audience is searching for a clear fix or quitting at ten videos. All of these, again, theories that we're analyzing here won't work if you just do it for a week or if you just do it for a month. You need to invest the time and energy to understand the type of content that works the best, the type of angle in your content that works the best, and become good at this. It's not easy, but it works. And if you manage to achieve this, the results are going to be amazing. Oh, the cool thing with YouTube is that it keeps paying you for years. And this happens with the fact that search engine optimized content on YouTube keeps compounding, right? A video that's published today can generate leads in 2030, right? And that's how Google's index actually works, right? After 50 to 100 problem focused videos, your channel becomes a self running lead engine that you don't have to feed. The videos are there. People are searching for solutions, and that's just how your channel will work. So one video that ranks it can get you 100 visitors a month every month for free, four years on end. And this is true. Compare that, for example, to a paid ad, which completely stops the moment that your credit card declines. So YouTube is the closest thing to a passive lead generation that exists for creative businesses in 2026. So it's just a shame for you not to utilize this opportunity that I'm presenting to you right now. And Claude can really help you out here, understand your target Avdar, map out the ten or 20 different core problems of your target Avdar and then turn these core problems into video IDs. And of course, also suggest you a script for each and every single one of these videos. And if you manage to create 100 long form content search engine optimized videos on your YouTube channel, right, that attracts your exact target out there that would find results inside of your community. I can guarantee you that your community will grow and you will see results. You will have testing mouls and this will just create this spiral effect of more people and more testimonals and more members inside of your community. So if you're taking anything from this lesson right here, again, is that the best way to market your community is by creating organic search engine optimized YouTube long form content. And I have multiple other courses that I teach you exactly that. So thank you so much for making it up until the end of this course right here. I'm going to see you in the thank you message.