Course Creation Masterclass: Turn your Passions into Profitable Courses | LAMZ | Skillshare
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Course Creation Masterclass: Turn your Passions into Profitable Courses

teacher avatar LAMZ, Creative Internet Pioneer

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introductory Video

      2:38

    • 2.

      The Framework that we will Follow

      8:29

    • 3.

      What Should I Teach?

      12:39

    • 4.

      Teaching an in Demand Topic

      10:57

    • 5.

      The Anatomy of a Course

      7:09

    • 6.

      Finding the Fine Line Between Quality and Quantity

      4:55

    • 7.

      The Anatomy of a Lesson

      6:49

    • 8.

      Outlining your Course with ChartGPT

      4:59

    • 9.

      Gear Guide: Software and Hardware

      12:52

    • 10.

      Creating your Presentations in Canva

      10:13

    • 11.

      Screen Recording Walkthough

      3:15

    • 12.

      Tips for Better Shooting

      7:00

    • 13.

      Editing your Course Videos

      4:01

    • 14.

      The Intro Video and Thank you Message

      9:09

    • 15.

      Editing your Thumbnails in Canva

      12:10

    • 16.

      The Class Project Video

      3:33

    • 17.

      Uploading and SEO your Course

      7:21

    • 18.

      Thank you message!

      2:06

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About This Class

Why This Masterclass?

Imagine turning your love for cooking, photography, coding, or any passion you have into a thriving online course. It’s not just a dream—it’s absolutely possible! Our Course Creation Masterclass is here to show you how.

In this masterclass, you will:

Discover the Anatomy of a Course: Learn what makes a course not just good but great. We’ll break down the essential components and sprinkle in some secret sauce for success.

Master the Art of Lesson Design: Craft lessons that keep your students hooked from start to finish. We’ll turn your knowledge into engaging and digestible content.

Create Irresistible Thumbnails: Make thumbnails that stand out and make potential students say, “I need to take this course!”

Become a Video Editing Pro: No previous experience? No problem! We’ll take you from novice to ninja, showing you how to edit like a pro using free tools.

Shoot Videos Like a Hollywood Director: Learn how to create high-quality videos without breaking the bank. Yes, you can look amazing on camera!

Master Screen Recording: Whether it’s a PowerPoint presentation or a software tutorial, we’ll teach you how to record your screen with flair.

Use Free Tools and Resources: Discover the best free software and hardware to create your course on a budget. Quality doesn’t have to be expensive!

Why You’ll Love It

By the end of this masterclass, you won’t just have the knowledge—you’ll have the confidence and practical skills to launch your own online course. Plus, you’ll have a ton of fun along the way. Think of this as your crash course in turning passion into profit, with plenty of aha moments and breakthroughs.

Ready to Get Started?

Don’t let your passion sit on the sidelines. Join our Course Creation Masterclass and start your journey to becoming a successful online course creator today. It’s time to share your unique talents with the world and make money doing what you love!

Meet Your Teacher

Teacher Profile Image

LAMZ

Creative Internet Pioneer

Top Teacher

I'm Lamz!

My classes aim to empower individuals to enter the digital renaissance by transforming their expertise into info-products.

With over 60,000 students worldwide, I've built a successful Course Creation Academy that transforms teachers into entrepreneurs.

Through proven strategies and direct coaching, I guide creators in understanding fundamental content creation

principles to target the correct audience and make a living by teaching people about their true passions.

See full profile

Level: Beginner

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Transcripts

1. Introductory Video: You're about to learn how to turn your passion and knowledge into revenue through the power of course creation without having any followers or spending a single dine in ads. Now, before I share our formula, let's talk about why you're probably not getting these results already. There are typically three reasons why people with knowledge and experiences just like you fail to monetize their passion. The first one is that they don't know how to pack their knowledge into a product. Then they don't know where, how and to whom to sell this product. And finally, they hate marketing, they hate sales, and think that we are a huge following. It's pretty much impossible to make any money online. So, chances are that if you're watching this video, you're struggling with, first of all, understanding how to pack these experiences and these thoughts of yours into products that people will want to buy. You hate running ads and you absolutely hate marketing, and you feel like creating a brand and a product out of your passions is a good idea. The mountain is just too high to climb. So I want you to imagine this. Imagine waking up every day and spending time and energy only on the things you love. Imagine being able to impact and educate people on the things you love without having to stress about posting a YouTube video every week or need to spend a fortune on ads. In other words, imagine there was a way to truly turn your passion into profit. After mastering the art of turning my thoughts to high selling products and helping more than 60,000 students from all over the world. Decided to start teaching people to do the exact same thing that I managed to. In three years, I have enabled more than 150 people to unlock the power of turning their knowledge into products again through course creation and monetize their passions successfully. So I decided to accumulate all of the knowledge that I have gained, and know of the tips and tricks that I've shared with those 150 clients of mine into a two hour master class that is designed to take a complete beginner and transform him into an educated course creator. In the next 18 lessons, you will learn everything there is regarding online course creation and digitizing your thoughts, turning your thoughts and passions into digital products and selling them online. You will learn how to brainstorm your niche, how to select a topic that will find success, how to brainstorm your course, how to outline the lessons, how to shoot the lessons, the different gear piece that you're going to need, how to edit the lessons, how to list the lessons, reading thumbnails and landing pages. You will find everything you need inside this complete master class. Again, this master class is one of the biggest projects that I have done up until this day, and I'm very, very excited to have you here. I'm going to see you inside the lessons. 2. The Framework that we will Follow: So I would like to welcome you to this course creation masterclass. In the next few hours, right, I'm going to be giving to you every single detail, every single tip, trick and all of the information that you need in order to make your dreams a reality. In order to turn your passion, again, your experience, your expertise into profit through course creation. A way, if you will, or your ticket. To enter this digital gold rush to enter this new meta by productizing your knowledge through course creation and monetizing it by providing value, mass value, right to the world. This is going to be amazing. And in this first lesson, we're going to be outlining the framework that we're going to be following, right? Because this can get overwhelming. So consider this lesson your guide right into how we're going to be approaching this whole concept and this whole framework, right? So right here, have everything noted down. We're going to be starting with the first section of the scores in which I'm going to be helping you find your passion or answer, if you will, the very, very common question that I always get of what should I teach? Now, many of you, you probably already know what you want to teach, or you already have a nice, right? Because if you're enrolled in this course, you probably already are interested in starting to teach, but you don't know how much you already know what to teach. It's fine. This first segment of the course is going to be valuable for everyone, because I'm going to be showing you some tips and tricks on how to find your purpose, right? How to find your destin, if you will, which is very, very important if you're going to be providing mass value to the world, because at the end of the day, the worst thing that can happen to us is, you know, sitting down every day on our desks and working on something that we're not that passionate about. So you're going to be 100% passionate about the things that you teach. I'm going to show you some tips and tricks that I've implemented in my course creation journey in order to make sure that I am teaching my passion, and I'm following my destiny. Right? This is very, very important. We're going to be doing this in the first part of this course. In the second part of the course, I'm going to be giving you the information and pretty much I'm going to be showing you exactly how I outline my courses. We're going to be outlining together your first course, and this is going to consist of ten lessons, which are going to be ten to 15 minutes each. This is the gold standard of course creation. Again, your first course. As I'm going to be mentioning thousands of times in this master class doesn't need to be perfect. It needs to be done. And the best way for your first course to be done, right and not to board, if you will, your students because spoiler alert your first course isn't going to be your best course, right is for this course to consist of ten lessons, and each lesson is going to be ten to 15 minutes each. So again, we're brainstorming what you should teach. Then we're moving on into outlining again, ten lessons based on what you should teach. We're going to be analyzing the structure of each lesson, right? The introductory part, the core of the lesson, then, the conclusion, we're going to be talking about the flow, right? So how to pretty much engage your audience to want to consume more and more lessons, all of those tips and tricks that I've learned through trial and error from all of these years creating courses, right? Then going to be moving into the third part of the course, which's going to be the gear mastery. And gear is something that overwhelms many people. Many people are afraid of gear. They don't know which cameras to buy, which software to have, which hardware they need, which microphones to buy, which monitors they need. All of that stuff. Do not worry about it. We're going to be talking about software. We're going to be talking about hardware, right, free options, paid options, the best free options, if you will the best value for money options. I'm going to be showing you my setup and how I shoot stuff from the small bedroom of mine, hove crated more than 20 courses, from this again, small bedroom of mine. Everything's gonna make sens. I don't want you to be stressing about gear. It's the most. It's the easiest thing from this whole framework, it's gear, right? So please do not stress about gear. Then be actually creating the course. I'm going to be showing you how I shoot my lessons. Again, we're going to be discussing about headshots, which are pretty much like shots like this right here in which you directly talked to a camera, we're going to be talking about screen recordings, how to create poor presentations around. Again, the topics and what you want to teach how to screen record, how to edit, how to produce a lesson. Right? So if you will, Section Number three and Section number four are production. So we're going to be talking about production. Because at the end of the day, in order to transform your thoughts and your experiences, into courses, into those digital products, you need to produce, and this conversion is the production again process of this whole thing. Then we're going to be moving into uploading the courses. And in order to take a ten lesson video, a ten lesson course, where each lesson is ten to 15 minutes, and upload it, we need to take care of some more stuff. We need to talk about thumbnails. We need to talk about the difference between thumbnails on YouTube and thumbnails. Of courses. What makes a thumbnail of a course, you know, successful? I've done More than 25 I guess thumbnails, four courses. And based on the evidence that I have based again on the information that I've gotten, I know exactly what thms you need to use and what amils you need to avoid, right? Because different thumbnils obviously engage different people. So we're going to be talking about thumbnails. Everything you need to know regarding thumbnails. We're going to be talking about the introductory video, which is a video pretty much that plays in the beginning of the course before someone enrolls right and persuades him to enroll in your course. And spoiler alert, you might have the best course, right? You might have solve like the ultimate course, which is filled with information, and it's transformative. It's going to be helping your target audience. But if you're introductory video socks, no one is going to enroll in this course, and it's going to be a total waste of time. Right? So I need you to pay attention in every step of the process. You're going to have some actionable steps in this whole framework right here, so I don't want to distress about this. And obviously, whenever you want, whenever you feel overwhelmed through again the next hours of this master class, you can suit me a message and you can directly hop a call with me and we can sort everything out. So this is the uploading part, we're going to be taking care of? We're going to be talking about search engintimization, again, the thumil, the introductory video, how to edit your introductory video, how to make an introductory video persuasive, everything that needs to be inside your introductory video, almost a step by step script that you need to follow and applies to every single niche that you might choose, right? So this is going to be the uploading process. And then because the value proposition of this program right here, and in general, what is proposed When you enter this master class right here is that you're going to be learning how to create launch and scale your courses. We talked about creating the course. Again, your passion, the ten lessons, gear mastery, creating the course. Then we talked about the launch part, which is the introductory video, the thumbnail, search and symptomization, creating a cool profile in these online course marketplaces. And then we're going to be talking about scaling, right? So growing and monetizing your courses. We're going to talk about how to grow online course marketplaces, what you need to take care of the importance of reviews, the importance of testimonials, the importance of satisfying your students. And obviously, once we're done with scaling, what you know, the recipe of a successful course creation account, then I don't know if you can see it. We're going to be discussing about the next step of your journey. So considering that you followed this framework right here, considering that again, you know how to create courses, you know how to list courses, you know how to create introductory videos, and make those courses perfect and appealing to your audience, you have collected a wide range of students, and you know that those courses sell they're successful then. What is the next step of this journey? And spoiler alert the next step is to start hosting your courses in your own website and building funnels to traffic people, to bring people to this website and directly monitize your courses without having to mess with an course marketplace in between. Again, this is a big process. This is a big framework right here, and I'm very happy that you're here because you're going to be again, I'm going to be revealing to you some information that I have never seen on the web before. I've understood the stuff, and I'm the first one that teaches this stuff because I learned, again, all of this information by trial and error by myself, by crating more than 20 courses and literally monetizing my passions, which is exactly why you're here. Right? I'm very happy and I'm going to see you in the next video of the course. 3. What Should I Teach?: Let's answer for once and for all, the very common question that I always get as a consultant as a coach in this field, which is what should I teach? Right? In this lesson, first of all, you're going to know exactly what you should teach. You're going to know exactly how to find your purpose and find your passion, right? And you're going to know exactly also how to tailor If you don't already know what to teach, how you tailor your choice for maximal profitability. So here's a thing for you. If you actually don't know what to teach, this is good because you can actually tailor exactly what you teach based on those parameters that I'm going to be giving you in this lesson right here to maximize profitability with this whole online course creation thing, right? So these are the parameters that you should take into consideration when deciding what you should teach, right? Keep in mind that in later lessons, we're going to be going through deeper parameters, for example, in demand class topics on online course market places and all that stuff. But as a first step in this first category of this master class, those are the parameters that you should take into consideration. We're going to start with the first parameter, which is the flow. Many of you guys know what the flow is. I'm going to just be doing a small introduction on what the flow is right here for future reference, so we're all on the same page. So the flow is pretty much a state which you enter. When the task that you're doing is not boring but not overwhelming. So it is fine line between a task that is not boring you, so it's not really below your ski level, but it's not that above your ski level, so you enter the flow state. Studies have shown that people who are in this flow state the most tend to be more happy. And you probably have found yourself being in the flow state multiple times throughout your life. Again, some examples of people that enter the flow state could be All right, P when they write, for example, writers, when they write a book, if your journal, you probably enter the flow state. Other people enter the flow state when they're gaming. So have you ever started playing a game and you haven't realized how fast time is, you know, moving on. So it could be like 8 hours. You're playing 49 for 8 hours, and you're like, hey, Oh, my God, I can't believe that 8 hours have passed. Gaming, right? Drawing, drawers can draw for hours. They don't know how time is passing, right? They don't want to go to the toilet, they don't want to eat, they're not thirsty. They're just gaming for hours. Surgery, for example, right, heart surgery. Hart surgeons operate for hours, right they enter the flow state. It could be car repairs. I have a friend right that loves repairing cars, and he enters the flow state while repairing cars. And he never enters the flow state if it's not regarding repairing cars. This is his destiny. This is his purpose. This is his passion. And here's another tip for you, your destiny, your purpose, if you will, your passion, doesn't need to be extremely deep, if you will. So it doesn't need to be a need to inspire the whole world and need to motivate thousands and thousands of people. It can be something simple, right? In general, choose first, the first parameter, then the biggest parameter you can choose is where and when do you enter the flow state? What do you do and time dissolves, right? You don't feel hunger. You don't feel pain, you don't feel anything. You just work. This is a great indicator of what you should teach because probably you're very passionate about this. The next step here, if we're done with this, if you've answered the question, when do I enter the flow state the most, right? And you kind of know, by the way, you can meditate on this, you can brainstorm this. Again, think by yourself. So brow piece of paper, write down, when do I enter the flows at the most? Th because this choice of what you should teach is very important obviously for this course creation, thing. So then we're going to be moving on the market. And again, if you're not sure exactly of what you should teach, this is amazing because we can tailor what we want to teach and we can choose the market which we are going to be infiltrating with our courses, and we're going to be relieving pain from these people with our courses. So the first question regarding the market, the second parameter of what you should teach is obviously the market size. How big is this market? Right? So if it's a market of 10,000 people like throughout the world, You can create courses there, but how many of these people will consume the courses, it's not a good solution, right? So we need a big market, if you will, the biggest three markets, we're going to be talking about longevity are health, wealth, and relationships. Those are huge markets, right? And based on the market based on the competition of this market, we're either subnihing. So diving even deeper in this market, so the competition is less or up inching. If you know, if we're very deep in a market, and you see that there's no competition, but there are not enough people, then we move upwards. So we broaden the topic of our course. Right? So regarding the market, obviously, market size is very, very important. You need to choose a market of a big market size with a big market size. For example, video editing, for example, how to win friends and influence people like the book, right? Which is relationships. How to Have fulfillment in your daily lives. Everyone is interested in that stuff. So it's a huge market right with a huge sample of people that we can target. Then comes the purchasing power of people inside the market. In general, we want to target people of high purchasing power, because obviously, the same time that it's going to take us to create a course that targets people with low purchasing power. The exact same time, we need to create a course that targets people with high purchasing power. So it all comes down into solving problems of people with high purchasing power, right? That's very, very, very important. So intellectual people that are educated that have jobs, you need to identify their problems and try to solve them. Obviously, those are just again parameters that you should take into consideration, right? But if you manage to combine a task, which you find yourself entering the flow with, right? And use this task to relieve pain of people from a big market with high purchasing power, this is very, very good for you. If you don't target people with high purchasing power, right? So again, I mean, you have a huge market size, but again, those people don't have that high purchasing power, you need to focus right on the level of pain you relief. So even if you target people with low purchasing power, if you relief a big amount of pain with the information that you deliver in your courses, if your courses are so valuable that they need them, they relief their pain, if you will, At the end of the da, this is the point of business, right? Relieving pain of others and getting compensated for it. Right? You need to relieve a bigger level of pain if you target people with lower purchasing power, right? If you obviously if you relieve a huge level of pain from people with very high purchasing power, this is the ultimate combination. Of course, then, competition is something that we should take into consideration when infiltrating a market. We we don't want competition. We need again to don't have competition, obviously, the best way to not have competition is to sub Nis. For example, let's say that I create courses on something like fitness. If I just start creating courses on how to have a six pack, it's going to be a huge level of competition because everyone, you know, it's very saturated. Everyone has a course on how to grad a six pack, and there are people out there way more educated than me and way more rib than me that know how to how to create turn to six packs, six packs, so I don't need to make this course. What I need to do is sub neis. So imagine if I'm in the area of fitness, I create a course on, for example, how gain a six pack in your office as a banker. So I target bankers, and I teach them principles on how to get six pack in their five minute breaks, for example. So this was the market, and now we're going to move into the final parameter that you should take into consideration when choosing what you should teach, which is longevity, right? And longevity is, of course, extremely important because if you want to be doing this for a prolonged period of time, you should choose a niche and you should start teaching something that has longevity. How do we achieve this? First of all, we achieve this by teaching frameworks and not individual concepts. For example, you need to provide a transformative experience to your audience on a course that you create. This is the difference between a course and a video. A video gives flat out information, a course, self transformation. This is extremely important for you to understand that we need to be selling transformation or else people. First of all, will get this information from somewhere else, and second of all, will not be intrigued to pay for your information. They pay for transformation because people purchase with emotion, and transformation carries emotion. They want to be moving from point A to point B. They just don't want information shoved in their faces. So a trick for longevity is, first of all, to teach frameworks. This course right here, sells you a framework. This is a framework that we're discussing, right? I'm not giving you five tapes in order to reach the flow. I'm giving you transformation. This is the first part of longevity. The second way to ensure that you're going to have longevity is to create the so called niche of one. Creating a niche of one. Creating a niche of one is extremely important because this makes you irreplaceable in the modern market. So what is a niche of one? A niche of one is pretty much showing your real self, your real character, getting, of course, influenced by other because we're all influenced by other people that we look up to. But try to steal stuff that you love from other creators, try to steal stuff from people that you admire. Add them to your personality, add them to the way you talk, right? Don't copy others, and this is how you will create the so called niche of one. And the niche of one makes you replaceable because you guess what you are the only person that can act as you, obviously, right? And people appreciate this. People appreciate you being genuine online and not showing a fake persona, which obviously is not you and it is not a Nise of one. So this is a second part of longevity and how to become replaceable in the modern market to create a Mise of one. So again, for longevity, you need to teach frameworks, and you need to be replaceable by creating a ise of one, I think we've gotten this very established, right? So Finally, we're focusing on if you want longevity, you need to address one of those three nises. And this is health, wealth and relationships. Health, wealth, and relationships are the three nisses that everyone is interested in. All of us 24 hours a day are working towards either our health, either, our wealth, either, our relationships. And of course, those big core neisses have many, many subnises, right? For example, health, again, big core neese, but we have many subnises there, we have fitness, we have meal planning, we have cooking the correct, you know, meals, all that stuff. I don't need to go into too much detail here, but those are the three neisses that you should teach something inside of those three ise. It's very important because those are the three biggest concerns of the human species, if you will. Health, wealth relationships. Right? Those lad gentlemen, are the parameters that you need to take into consideration when you're brainstorming, what you teach. Right? Now, I want you to take this as if you will, the gold standard. I want you to answer the questions, and I want you to address the concepts that arise from this ssson right here. And after you actually brainstorm and you meditate a bit. You think about this stuff right here. Okay, I want you to download the PDF that I have under the link of this lesson right here, and I want you to actually complete all of the questions that I have in this PDF. So this PDF will help you identify exactly the people you want to serve, the target addtor you want to serve, why you're doing this, how are you going to be doing this. All of the information that you need to complete again in the PDF that have below the statd rate here. Now that we're done with finding our passion. It's time for the next step of this process, and it is to align our passion, and if you will combine the passion, that we of course, the passionate topics that we're very interested in teaching with high demand class topics again, of online gs marketplaces. This is very important because this will unlock the profitability, if you will and the scalability of our concept and go. Show you exactly how to do this in the next pasion of the scores. 4. Teaching an in Demand Topic: The next step in your course creation journey, after you have figured out what your passions are and what you want to teach is to align what you want to teach with in demand class topics of Skillshare and uremy. Now, if you're a beginner, if you've never created a course before, this means that you can tailor exactly your approach into again how to approach this whole course creation process. And what I always suggest to beginners is to start and tailor their courses for skill share. We start we tailor our courses for Skillshare because Skillshare has more strict guidelines than uremy. So it's worth tailoring our courses for Skillshare and then cross uploading them on uomy. On top of that, it will be more profitable, and you will be generating income faster and easier on Skillshare as a beginner, and more income will come later on as you progress from uomy. This is why again, we tailor our courses to appeal to the in demand class topics on Skillshare, and then the second thing that we take into consideration is UM. In this lesson rate here, I'm going to show you first of all the page with the demand class topics on skillse. I'm going to show you my fought process or how I go through this page and how I brainstorm the in demand class topics. And then I'm going to show you a very smart way to use GPD and AI to actually get suggested class topics that pretty much combine again your passions with the demand class topics of sculpture, which pretty much promises that you're going to find success on skills. I know this model is amazing. Let me show you. So this rate here, legitimate is the page this golden and amazing page with the demand class topics on Skillshare. All right, Skillshare every about quarter, I think of the year U S Stab actually one month ago, it reveals the demand class topics. So you will see again, they want teachers to be creating these topics because they are of high demand, again, and they are not fulfilled because no teachers are creating classes again on these topics, right? So it says how to use this data, right? U existing teachers frequently reach out to us and ask what they should teach. We've put together a list of the most in demand and most frequently searched topics and skills are broken down by our top So cgories, right? So we move to the overall search engine Jus and you can see, I'm shooting this on 18th of June 2024, this means that the main trend in for the first quarter of 2024, January 1, to Market first, how be continuation of wealth will we be seeing, rising demand for ways to find success and make mine as a creative professional. Right? So let's see the ongoing trends. We've got a lender, we got a procreate drawing, graphic design, illustration, wtraphy, animation Figma, and after effects. I what your passions, what your passion is, if your passion aligns with these ongoing trends right here, right? You will find success on appeal, sir. So if your passion again to the core aligns with those ongoing trends, as well as those other trends that are involved, so Shopify, subtrat, patron, digital products. And you might be like, Okay, how can my passion be install products? Well, if you're passionate about entrepreneurship, for example, if you're passionate about, for example, me, right? I'm passionate on helping people enter this new world of entrepreneurship of online business, transforming their passions again to profit through digital products. So this is why digital products actually aligned with my destiny, with my passion, right? T, M journey, ad firefly marketing, right? To Tito Pinterest, aka. Productivity and noting as again, notion obsidian have been consistently rising. Those are some ongoing trends then. We are revealed with some new trends, which is blender, Canva, affined designer, right? So falling trends, also, some things that you don't want to be focusing on. For example, web three NFT block chain, right? And this is the, again, in the Matpic list, which has been last a dated on May 10. So again, now we go into more detail on west popping on every single category, for example. In the category of illustration, the top search terms are these right here. In the category of fine arts, these are the top search terms, the category of graph design, these are the top ser terms. So This will be easier to identify what you're going to be doing, for example. I'm interested in demonstration, finer graphic design, animation, photography, filming video marketing. In my case, right, I am actually very much interested in marketing and freelance entrepreneurship. So I'll go ahead and check out the search terms which are blogging, copywriting, digital marketing in Googles. And something very cool is that you can actually combine two search terms. For example, I have created I have created courses on digital marketing using social media and short form content on T tok and short. So again, we have digital marketing as a search term, social media as a search term, short as a ser term and ttok as a search term. So this is very cool. All of these are the in demand class topics, which, again, you mean taking consideration when you're creating a course on skills term. I highly suggest you to create a course based on one of these topics. Now, let me show you exactly a very cool way to combine actually, again, your passions with this list, because it's pretty hard for some people to actually Trying to figure out what they're going to be doing and how they're mine their niche and their passion with this list. Let me see how I do it. So with the pay clients that work with me, All right, I always asked them to complete this document right here, which is the niche and target other research document. The white stuff is the stuff that I've written and the I want them to complete, and the green is stuff that they have completed. This is an example, for example, of one of my clients, C I have asked him in detail to outline exactly with many many questions, everything regarding his passion, again, everything regarding what he wants to achieve with this coursing process. And using this document, I now have my team and I would have a huge amount of data around this person. So a very good thing you can do. Again, this mission target of our research page is downloadable. So you go ahead and go ahead and unload it and use it for yourself. So go ahead and actually copy this, right? I copy this. You can actually copy from here. I copy everything. And I open Ja BD. Right? Once I open JBD, I actually go ahead and ask GBD. So this is the profile of my target. Avatar and Niche that I want to be targeting with course creation, right? Go ahead and paste it. We do not care about the answer that PD will give us, right? I want you based on the in demand class topics on Skillshare page that I will base below to suggest me five courses that I could create that both align with my vision and target, as well as the demand class topics. This here is the page. I know it was kind of big prone but I'm going the page now. I'm basing it right here. And let's see what will answer. So based on the demand class topics on skills you target here, the five that lign with your vision in the current market. T Advanced video, for example, pre row Aterft. This target this clients profile that I based right here is actually a clin very listed in videography in Aft in pre row. You can see that again, the suggestions of such aligned pretty much with the video editing parts of skill search. You can side skills, for example, if you go in Vo editing, so let's go to film and Vo Here it is. Top search ster. We got a do after effect. A doble premium bro, we got a cap, we get cinematography. So let's see what it suggested. I suggested a double premium and after effects. Acting with doble premium after effects. Freelancing as a video header from fine line to managing a project is something extras major interesting and mastering motion graphics for commercial projects. Video for YouTube versus commercial projects, Lever and videoing for enhanced world flow. So again, This is a very cool way to use AI to use SD to combine the other that you want to target with the last user, right? And it all comes down to completing this list right here that I've pasted, and I've given you a resource in the previous lesson. It's very, very important because again, this is why we have read it in data for what you will be for what you're interested in, and we're going to use this to leverage AI. Please do not use AI to complete this list. You need to actually answer these questions from the deepest if you will of your heart because we need to be genuine in order for this whole thing in the world of converting your passions again into income through corporations because we want those passions to be change in passions inte by AI. So literally, this is pre mos, again, how we combine our passions with inst using AI to suggest some of the most profitable, if you will. Class topics. I'll be good. This concludes the first part of this master class, which is answering the question, what should I teach, right? This was a final video, if you will, of the what should I teach section. Now we're going to be moving on into actually choosing the course that we're going to be teaching and outlining the course. It's gonna be very easy. It's gonna be very basic, so let's move to the next part of this master class. 5. The Anatomy of a Course: Come to the second segment of this master cast in, which I'm talking about, outlining your course. Now, outlining a course isn't that hard actually, but we need first of all, to actually understand the anatomy of course, because many people don't actually know what a course consists of, right, and how many different videos you're going to create. What exactly is a video of a course? So in this big category, which is outlining our course, we're going to start by analyzing the anatomy of course, right? So in this board right here, I've outlined the whole anatomy of course and everything you need to understand regarding what a course is and what different video elements you need to create in order to have a ready course. Right? So, first of all, what you need to understand is that a course is just a number again of video elements combined and packed together and sold either individually or in online course marketplace. So the start of every course is the so called introductory video. The introductory video is a 32nd to two minute video in which you go through exactly what's going to be happening inside the course. And if you will, you try to sell the course to the potential people, to the potential students that will enroll in the course. So think of the introductory video as a commercial for the course. Again, think of the introductory video as the video that people will watch. And if they find value the introductory video, they will enroll in your course. We're going to have a separate lesson on how to create an introductory video. What is the importance of the introductory video? So again, every course starts with an introductory video, regardless of if you're going to be selling it in your own website or on Skillshare or on uomy, especially in non Line course marketplaces. So Skillshare tomy, the introductory video needs to be absolutely perfect and on point because many people will actually be watching your intructy video and will be judging, if you will, your course without even enrolling, right based on your introductory video. Now, right here, I have a plus and a minus sign because depending on the platform that you will upload your course, some platforms will require a class project. For example, Skillshare is one of the platforms that I know that requires a class project once you submit every single course there. What is a class project? Pretty much, Skillshare asks for teachers, right? To assign a project for the course to their students, right? So in the case of, for example, a video editing course, if you're creating a video editing course and you want to aplod it on Skillshare, you would start first of all, with the introductory video, which, by the way, we produce after we create all of the lesson. So after we've edited the course, and it's ready, then we create an introductory video, but in the time frame of a course, it comes first. Right? And then we also need a class project video. So again, if you have a video editing course, for example, the class project that we could assign to your students could be to just edit a very basic 32nd sequence. So again, very basic stuff, just a simple project assigned to your students. This is the class project video, which is asked when you're uploading on Skillshare. On Um, it's not asked. You don't need a class project on Um, but on Skillshare. You will need to create a class project video. A class project video could be just you opening your camera, talking to a camera like you're talking to one individual student, and telling him, hey, okay, welcome to the course. Before we start with the lessons, I would like to assign you the project, which is to Blah blah ABCD. All right. So the first part of the course, again, this box right here, if you will, is the introductory video, and you could also do a class prodit video if you're planning to blod on Skillshare. So then after we're done with the introductory video, after the class project video, we move to the main section of the course which are ten to 15 different lessons. This is the gold standard, the golden rule that I follow, and I teach again on my one on one basis when I coach on a 11 basis, my students. So ten to 15 lessons, that are ten to 15 minutes long each. Right? Again, ten to 15 lessons that are ten to 15 minutes long each. This is the gold standard. This is a course, pretty much, this is everything you need in order to deliver, I think, any subject, you don't need way more time than this. Of course, you can prolong the length of the course. You can create 20 lessons, 30 lessons. But the gold standard, especially for your first course, should be ten to 15 lessons that are ten to 15 minutes each. Now, in next lessons of this course right here, we're going to go through what a lesson should consist of. So the anatomy of an individual lesson. But for now, we're analyzing the anatomy of a course. Right? Once we're done with the ten to 15 lessons that are ten to 15 minutes each, then the final thing that your course needs is a thank you message. And you need a thank you message. Many people think that actually don't need a thank you message, you don't need to end your course. You can just end your course with the final lesson. You need a thank you message, not just to leave a good aftertaste to your students. What is a thank you message, first of all, It is a video which could be again 30 seconds to 1 minute long, in which you just go like, Hey, thank you very much for enrolling in this course, thank you for playing full out. Thank you for sticking up until this course. I'm very happy that you made it up to here. You thank your students, and they leave again with a great aftertaste. But more importantly, you funel people and you actually have a call to action for people to check out the other courses that you have in your profile. This is very, very important. If you manage to circulate people and to have them watch multiple of your courses, this is very, very important for you because from one student that has enrolled in your course, and if these students have found value in your course, they would be happy to buy more of your courses. They would be happy to again because they know you from all of the time that they spend consuming your content, they would be happy to enroll in more of your courses and bring you more revenue and bring you more reviews. And this ladies gentleman was the anatomthal course. Now, a big question that I have is, why should I create ten to 15 lessons that are ten to 15 minutes each? When I know that skill set and it rewards longer courses. And this is something that needs to be addressed, the fine line between quality and quantity. It's very important for you to understand this because once you understand this principle, you will be able to actually create longer courses that are of higher quality and generate more revenue and attract more students, but you need to understand the principles that we're going to be discussing in the next lessons, right? Because the last thing you want to be doing is to spend hours and hours to create a huge course right that no one watches throughout and the course tanks, right? And also a very sad thing would be for you to create an amazing course which is just so sort that you won't be able to capitalize on its full potential and attract more students, because again, it's just so short. Right? So we're going to be talking about this in the next lesson of this master class. 6. Finding the Fine Line Between Quality and Quantity: The fine line between length and quality of the course. It is very commonly known pretty much that the bigger the course that you create, it's easy for the quality to decrease. Right? In an ideal world, we would like to create five hour, six hour, ten hour courses that are of top quality. But what is the key here? Right? What is the key to keep our quality top notes while making lengthy courses? All right? In my personal experience, after again creating more than 22 courses, after making pretty much every every mistake that can be done, right? I can give you this one tip. Quality of the course decreases when the lessons of the course increase in duration. Why? Because we tend to overanalyze it. Once we tend to over analyze in each lesson. So once we take a concept, for example, and we over exaggerate it, and we overanalyze it in one lesson. The quality of the lesson tends to degrade. An amazing way to keep producing lengthy courses that are of high quality is to cut down the lessons into shorter pieces. This is why I actually suggest ten to 15 minute long lessons. Right? Many courses have lessons that are 30 minutes, right 40 minutes. But I've seen from my personal experience that creating a 30 minute lesson, a 40 minute lesson is very exhausting for you, the instructor, and for the student. Cutting down lessons into smaller subcategories. So cutting down concept, for example, into small lessons could be more beneficial both to you and your students. For example, that's say that you're teaching color grading in a final cut Pro course. Final Cut proro video editing software. Color grading is just one concept of video editing, right? Now, you can talk about color grading for a long period of time. But rather than crating 140 minute lesson in this video editing course, on color grading, I will create three or four different shorter lessons in which I can also analyze in depth color grading. So I will analyze in depth what color grading is. And at the end of the day, I will create longer content because I will break down this concept into multiple like long lessons. I don't know if you understand this. Again, in an ideal world on a course marketplaces, which we're leveraging Skillshare, my, reward students with longer and more teachers that have longer courses. In an ideal world, we want to create very long courses that are consumed throughout. The best way in my opinion to do this is again, by breaking the concepts taught in the course for a many different lessons, and just being if you will rested and ready to instruct every single one of these lessons because they're broken down into smaller bits, and it's just easier for us to approach them. So this is the tip that I have to give you regarding balancing and finding the fine line between creating lengthy courses that are of high quality. If I was to prioritize something, length or quality, if you ask me, I would choose quality. There are many lengthy courses, both on skills and uremy. There are many courses that are 10 hours, 12 hours long, right? But what will differentiate you as an instructor? Right? It's the quality. There are not that many quality courses out there. This is why people that enroll in my program, this why people that I coach on a 11 basis see huge success. Because I teach principles that will help you create quality courses, and then the length can be added because of your experience, because of the fact that you're educated, because of the fact that you know how to use a camera, you know how to create those lessons, and it comes down to just you working for a bigger amount of time. The foundation of a successful course creator, and this is something that I stressed many, many times lies on the quality of the information on the quality of the lesson on the quality of instruction, and again, transmitting the information from your head to your students. That's something very, very important for me. Now we're done with this small remark on again, the fine line between quality again and quantity, it is time to move and analyze the anatomy of an individual lesson of the course. Another very important aspect of this whole course creation process because we know what the anatomy of the whole course What about each individual lesson? What should you do to produce one lesson of a course? Once you understand this, you will have the second piece of the puzzle, if you will, on how to move on with this causation process. Again, more doors will open in front of your eyes. So I'm very happy for this. Let's move to the next lesson. 7. The Anatomy of a Lesson: So, welcome to the lesson in which we're going to be analyzing the anatomy of a course lesson. Right? It's pretty ironic actually that this lesson analyze the anatomy of a course lesson and is a course lesson, but you get the point, right? This right here is the if you will, diagram of what a course lesson should look like, right? And from first the first time you look at it, right, the first thing that you should pretty much, I think that you're thinking right now is that it really looks like the anatomy of a course, right? Because the course has an introductory video, the course has the main part which are the ten different lessons, and the course has a conclusion. A lesson of a course is actually a It has the same structure as a course, because at the end of the day, regarding storytelling, and when we're teaching something, this is what the human if you will mind likes to comprehend. The human mind wants have an introduction, the human mind wants have the core theme, the transferring information, and the human mind wants to have a conclusion in order to be able to absorb the information that you're giving it. Because imagine if a course lesson was just introduction, without the main part, or imagine it was just conclusion, or imagine it was the main part shoved in your face, without an introduction of what's going to be happening and without the conclusion of what's going to be happening after this lesson, right? So L et me analyze these reports, right? I think it's pretty self explanatory. We're going to start with the introduction. So in the introduction of a lesson, you've seen me actually introduce you guys to the lessons right throughout this master class. So what the introduction is, it's pretty much you, right, pretty much setting the scene of what's going to be having in this lesson. So, for example, It's usually a headshot, you directly talking to a camera. This is a head shot, a talking head shot, in which you go through, hey, welcome to the lesson. In this ssson, we're going to be doing A, B, C, D. Very simple, very basic, doesn't need to be sophisticated. You just go through what's going to be happening in the Sasson. Once you outline what's going to happening in the lesson introductory part of the lesson, then we're going to move to the main part of the lesson. Now, the main part is usually a demonstration or a presentation, right? It can also be a headshot if you're very experienced, but it's usually a presentation, or at least a demonstration. Even me, I'm a very experienced course creator. I've created again more than 22 different courses, right? But look at me, I am demonstrating something in the white board. It's just that I don't want to do a power print presentation because I want this to be more genuine. This way I'm demonstrating this on the white board, right? But the main part is again a presentation or a demonstration. What I was doing, what I am doing in most of my courses right for the biggest amount of time is that I create PowerPoint presentations. And in these powerpoint presentations, I had certain amount of slides, ten to 15 slides, depending on the topic that I'm analyzing, right? If something is theoretical, I love to tackle it with a powerpoint presentation, because I have organized my slides before I start shooting, right? I create this powerpoint presentation, and then I screen record my screen going through the slides. This way, I have a script, which is pretty much not word by word script that I have my points in the slides that I want to communicate. I have a visual representation of the points that I want to communicate with my students. So they're also, you know, they're also able to watch the slides and download the information, consume the information through a visual representation. You know, compared to just me talking to a camera, right? And also this help me create bigger lessons that are though of high quality. So PowerPoint presentations, having slides, as the main part of your lesson is something that I want you to consider, and when we move after this category of the course creation master class, we're going to move into the gear. And in the gear, we're going to be talking about different powerpoint presentation models, different screen recording models. Right? Now, if you're not teaching something very theoretical, because again, theoretical stuff are hard to visualize, are not something practical that you can show in your screen. If you're shooting something theoretical, again, PowerPoint is your best shot. If you're teaching something practical, for example, coding, or video editing, there's no use of PowerPoint, right? But you can use PowerPoint actually presentations on the first lessons of the course if you want to teach theoretical aspects of coding, but when it comes to coding itself, you will record your screen. So again, when you're teaching something practical, the main part of your course will be screen recordings. So again, the main part of the lesson will be screen recording. So you're going to start the lesson with introduction in which you will be talking to a camera because you want to engage with your students. You want to show them your face, you want to build your personal brand, and when the introductory part of the video is done, then you move to the main part, what's going to be the screen recording, and finally, to the conclusion. The conclusion and introduction have the exact same role of key importance, both of them. Why? Because in the conclusion, you set a closing to the lesson. Right? Again, it's a talking headshot, so you stop the recording, you directly stop the screen recording, you directly communicate to the camera, and you're like, Hey, thank you very much for sticking up until the end of this lesson. In this lesson, we talked about A, B, C, D. Now let's move to the next lesson in which we're going to be talking about title of the lesson, right? This sets continuity and continuity is of key importance, one of the biggest mistakes that many of my clients used to do if they're already have started creating courses. One of the biggest mistakes that they have done is that they don't add a conclusion to their lessons, and thus, their course doesn't have a continuity. But if you add an introductory part, your lessons, you will see that your students will be engaged, your students will be eager to learn more to consume more of your content, to watch more of your lessons. This will of course lead to your course being more successful. So please add introductory parts to your videos and add conclusive parts to your videos. I think that up until the end of this point. And this, by the way, the conclusive part of this video, right? Up until this point, we have covered many very important things regarding outlining your course. I think that now it's time to actually outline the course. I'm going to show you how a very, very easily outline courses, using AI, using SGPT. And again, I'm not a huge fan of using AI to replace us as instructors, but we can definitely use AI in many different ocasions of the course cation process as a tool to help us brainstorm at least courses rather than create courses. So I'm going to show you in the next essen very basically how you can brainstorm and outline a course using AI, and then we can tweak some stuff by ourselves using our creativity before we talk about year and how to shoot the course, right? So more information about this in the next essen of the course. 8. Outlining your Course with ChartGPT: Now it's time to outline our course, and it's very easy actually to outline your course when we're working with courses that are again ten lessons. Long, so we just need to compile the general concept of the course in divided, if you will, in ten lessons. Now, there are two ways to do this. The first way that I usually do is that you can actually grab a piece of paper and try to think for yourself, se innate intelligence, if you will and not artificial intelligence, and just outline your course in a piece of paper in a document. It's actually a cool brainstorming process. And it just helps you understand exactly what you want to teach, and it comes just right out of your brain. If you feel like you have a writer's block, and you don't want to use again 100% your brain and you want some suggestions, for example, with AI, you can 100% do this with GPT. So I'm going to say you just the very simple prompt that you can use with IVD to help you outline your course. So the first thing once we launch SVD is to give it context. For example, I am creating a course. I'm sorry, I'm writing in Greek, it's my native language. So I am creating a course. Let's say, for example, for the sake of this course right here that I'm creating, that I'm creating a course on how to create courses, right? Which is exactly what I'm doing. I'm creating a course on how to create courses and uplod them in online course marketplaces such as utemy and Skillshare. I want you to outline my ten lesson course. All right. So again, the more context you give into those AI platforms, the better the answers you're going to get, so please invest time, et HBT know exactly what you're looking for, and we'll give you the most targeted answers. So this is exactly what it gave me. I asked for a ten lesson course on how to create and load courses to a course marketplaces de skills, and it gave and one, introduction to online course creation. Lesson two, identifying your course topic and audience. Lesson three, planning and structuring your course. Lesson four, creating course content, lesson five, recording and editing your course. Lesson six uploading your course, UM, lesson sen uploading your course, skillre, eight, optimizing your course for discoverability, nine marketing your course, ten managing and improving your course. So this is just a complete guide, if you will, and a complete outline on what your course should be. Now, please, I don't want you to ask AI and ask GPT to outline your course, and then you stick exactly on what AI says, because it will just decrease points, if you will, from your genuine delivery of the lessons. So again, you can combine both AI and your own brainstorming process to outline the best course. What we're doing in general is that again, we're outlining a ten lesson course, remember, in which each lesson is 15 minutes long. If you have writer's blog again and you want to use AI more, what you can do, for example, once you have your lessons brainstorm, you can actually suggest some changes, for example, I would say, in lesson let's say in Lesson four, which is creating engaging course content. Then lesson five, you have recording and editing your course. So we could, for example, ask AI and SBT to delete lesson four and swap lesson four from creating engaging content to tips and tricks on storytelling and how to talk to a camera. Or you could say, for example, elaborate more on lesson five, and what I should mention in the information. Inside. Lesson five, for example, would be recording and editing your course. So I asked for further instructions on what I should elaborate on in Lesson five. You can see lesson five recording and editing your course. So Objectives, learn how to record high quality profesional looking videos, understand basic advanced video iting techniques, gain proficiency, using essential recording and editing tools. So this is the content of Lesson five, so we can dive en deeper and ask for the individual content of each lesson. Now, again, I don't want to be using CT as a script for these courses because one of our biggest assets is the fact that we're genuine and we're talking to a camera like we're creating videos. For a friend, right? This is one of our biggest assets in this whole course creation process in this whole course creation needs. So at this point in this master class, you should be comfortable on understanding what you want to teach, what are your passions, understand the in demand class topics on Skillshare, right? And you should also have your ten lesson course outlined. That's it. I don't want you to outline in depth each lesson and anything like that because in the next lessons and in the next category of this big master class right here, we're going to be analyzing the gear that you're going to need, the software, the hardware, and you're going to realize how easy it is and how you probably have already you actually have every single thing that you need in your house right now to create a course that sells like crazy. I'm going to see you in the next part of the course. 9. Gear Guide: Software and Hardware: Now it's time to talk about gear, and one of the biggest things that stress people and used to stress me back in the day in stress. All of the students that I work again on a 11 basis is hardware, right? In general, gear, both hardware and software, but especially hardware, they feel like they need the best setup. They feel like they need the biggest cameras, and the best quality of cameras, the best quality of microphones, and the best backgrounds to create courses. And this couldn't be further from the truth. I've seen courses sell for hundreds of thousands of dollars, both on Skillshare and name shot with just the camera build in MacBooks. And I think it's like an eight megapixel camera or something like that. I think it shoots 720 P, which isn't it is HD, but it's HD like 2007 HD, right? So we're talking about bad cameras here. Here's the thing. You don't need a good camera. You don't need a good microphone. If you were to choose between if you're going to be investing in great image quality or great audio, this is something very important that you need to know, it's that it's better to invest in good audio rather than an image quality because people will sit on a video and watch throughout a course video that has bad image quality, but the audio is amazing, but they will not sit and they will not watch a video that, for example, Dimag quality is perfect, but the audio sucks. In course creation, I want to understand that audio is more important than image, right? Keep that in the back of your head. Now, If you have a camera, amazing, use your camera, this will give you a creative advantage over other people that don't have cameras. That being said, if you don't have a camera, it's completely fine. You can 100% shoot a course in your phone. The only problem when you're shooting a course in your phone is the file sorting system that you need to have in order to just not lose yourself in all of the files that you're going to be accumulating. So please, if you choose to shoot a course with your phone, which, by the way, is completely doable, I'm going to show you exactly how to do this. Just make sure to short the files correctly in your laptop, in your PC, so you just don't lose yourself in 100 different files, right? Because this is the bigges nightmare when shooting a course with your phone. I've shot course with my phone. I know exactly the paint points, and I'm going to show you how to navigate through them. So again, what do you need to shoot a cours? You need a camera because we need again image quality. Even if you don't have a camera, we can just shoot a course with our audio, right? Voice just voicing over PowerPoint slides, voicing over screen recordings. But in general, it's better to have a camera, especially after we analyze the anatomy of the lessons in which we start with the introductory part, when the conclusive part and those two parts are again headss and which we talk directly to the camera. So we need to have image quality, we need to have audio quality. So regarding hardware, camera, a microphone, and a computer. That's all you need. All right? There could be level one camera, level one microphone, level one computer. But the better the camera, the better the microphone, better computer, the better. That being said, again, you do not need to have the absolute best geared to start a course, just a simple camera, a simple microphone, or even your phone can work and just a basic operating system. The truth is that the magic and course creation And the magic in creating lessons that look amazing and feel amazing lies in the software that you're using, not in the hardware, right? So now let's talk about software. In general, if you want again to create bigger courses, as we said, because at the end of the day, one of the most important things to create bigger courses, both for Skillshare and tem that people was throughout and people consume throughout, right, it's going to be very important for you to add screen recordings to your courses. Screen recordings, right? Could be subdivided into two categories. There are screen recordings right for theoretical courses and screen recordings for practical courses. For more theoretical courses, for example, productivity courses, self improvement courses, courses in which you need to communicate something right via the camera. So you don't have to demonstrate something, for example, in your computer. Courses that you communicate ideas with the audience. If you use right? Screen recordings in which you record PowerPoint presentations. This will give you the best results to create a bigger course that engages people. Why? Because with the PowerPoint presentations, you will be able to visualize your points, you will be able to help your students. Again, understand what you're talking about. And those PowerPoint slides will also act as a script for you to not lose your words and to stay focused as you're delivering the lesson. So this is the first type of theoretical course, which again, courses in which we record with our screen recording PowerPoint presentations. Now, if you're creating a practical course, this could be a course on coding. This could be a course on video editing, right? This could be a course on YouTube analytics, for example, W you have to demonstrate something in your screen. Again, we screen record our screen because this is how the students will follow on what we're doing, and we'll just follow on all the lessons of consume the whole course. So you can see that in both cases, screen recordings are essential part of the course creation, and this is why we need an amazing screen recording software to accompany us throughout this whole course creation journey. So again, a screen recording software is the number one best friend of a course creator. And I'm going to give you two screen recording software options. Right? The first one is the best screen recording software that I've ever used My life, It's paid, and the second one is completely free because I promise you that you will not spend a single diamond year if you don't want to. Right? The first choice of a screen recording software is the screen recording software of my choice, and it is Camtasia. Right? Camtasia is both a screen recording software and a video editing software. It has transitions, effects, all of that stuff that you want in a video editing software, but also is a screen recording software with amazing hot keys. You can add cameras, you can add all of this. Then it's pretty expensive. That being said, if you're serious about this, and if you start even generating some income with your first courses, please go ahead and invest in a great screen recording software like Camtasia. If you don't want to use a screen recording software, Many actually VO playback software, for example, Quicktime player and VLC have building screen recording options. So again, if you launch Quicktime player, if you launch VLC, you can check out from their windows summer that you can screen record your screen. And before I bought Camtasia, I actually used to screen record my courses with Quicktime player. It's a very easy way to capture your screen, and you can actually again select which part of your screen you want to capture and all that stuff. And it just works amazingly. Again, if you don't want to invest in Camtasia as your screen recording software, you can go ahead and use quick time player Ue VLC, they will work perfectly. All right? So again, to recap to this point, we need a camera, a microphone, and these two can be your phone. Then you need a laptop or APC. Of course, for our screen recordings to happen for our video editing to happen. Again, I have heard that some people can actually do this with their phones, right? I wouldn't really suggest that because again, everyone I think has a computer. So you need a computer, right? And after that, regarding software, you're going to be needing a screen recording software. We talked about Camtasia. We talked about Quick Time and VLC War, which are media player applications that also have screen recording capabilities. And finally, the final thing that you need to have is a video editing software, right? It is very important for you as a content creator as a course creator, right to understand how to edit videos or at least some very basic video editing principles. If you have a Macbook, the video editing software that I would suggest is Final Cut Pro. So Final Cut Pro is a professional video ating software, you unload it once, you will have it forever. It's going to be your best friend as a content creator. And again, you're called to know how to apply some basic video editing principles as a content creator. It's very important for you to understand how to apply just some very basic video editing principles, because even if you hire a video editor, even if you outsourci video editing, you will need just some basic corrections to apply. And trust me, Final Cut Pro, it's easy to understand, and you will manage to do this. If you have a MacBook and you don't want to pay for Final Cut Pro, I agg you to use Movies. Again, a completely free video editing software for MacBooks. I started with movie. I fell in love with video editing with movie and then I transitioned to Final Cut Pro. If you don't want Final Cut Pro, if you don't want I movie, which is a free version. And again, regardless of if you're working with windows or MacOS, you can download CCAT CAT CAT. Is a new Age video editing software. It is way easier than both final Cat Pro and I Movie to understand. It is completely free, has building effects. You can add sub tiles, you can add all of those cool stuff. It's again completely free. I think you can access it also online without even downloading it, which is amazing, and you can export Full HD. So everything you need to apply as a video editor in the course creation process can be found either in Final CT Pro or in I movie or in CP CAT. If you're using windows and you're serious about course creation and serious about video editing, and you want to invest on a pro video editing software, you will use premier pro. Premier Pro is the video ting software of adobe. It works perfectly. Again, it's like FunCAT Pro, but for Windows users. So Premier Pro is the video aating software choice if you're using windows. If you're using windows, right? And you don't want to pay anything, you can again, download CPCT, use CPCt. I've heard some of my friends use CAPCAT, and they have no idea regarding video editing, but it gets the job done perfectly. So yes, those are the again, video editing software choices that you have if you want to take this seriously, or even if you want some free options, for example, I movie and CP CAT. The final thing that we need to talk about before this lesson on year is the PowerPoint presentation creation, again, software. And obviously, if you want to create a presentation with slides, we're going to be exporting those slides as PDFs, right? So you will have a PDF, for example, with ten to 15 slides I guess per lesson because we're going to be screen recording our screen with slides, right? And there are two pretty much different software choice. That you can use. Right? The first one is you guessed it PowerPoint itself. So you can create presentations with PowerPoint, they can have transitions. You can also download already made presentations on PowerPoint with very cool transitions are designed by professionals and just change things and use them as your own presentations. So PowerPoint, I used to use PowerPoint for, again, many years. And now recently, I actually upgraded by the way PowerPoint is free, if I mean, everyone has powerpoint at this point, right. Now, Recently, I transitioned from PowerPoint right to Canva. And Canva is this amazing free online tool. If you're a congregator, if you have any background with congregation, you probably know Canva, in which you can download you can design thumbnails for your videos, and we're going to be using Canva to design the thumbnails for our courses. It has stock footage which you can use and download. And it is actually an amazing place to find motion graphics and titles and tem lans and create your presentations there. So at this point, I love creating my parter presentations in Canva. They look amazing. They feel amazing. It's very easy to use, and it's something like $10 per month, which you can be making way more than this if you create courses and you plow the course and you follow my ad. So download Canva, if you have a time energy, or at least use Canva for free. You have a free trial, and you can also use it for free, but it just limits you in how many motion graphics and graphics and videos you can apply to your presentations. Right? So again, to recap for all this lesson, you need the camera, you need the microphone, you need a computer, right and regarding the software, you need a screen recording software, a video editing software And finally, a presentation, creation, software, this could be PowerPoint, this could be Canva. And that's pretty much it regarding the gear, both hardware and software. Now, in the next lesson, then the lesson that we will follow, I'm going to show you my setup and how I've set up everything for me to be able to create multiple lessons per day and how I'm able to just sit on my desk. Press one button, record and never disassemble my setup. Because the easier you make it for yourself to create those videos and create content, right? The more content you will create, the more course you will create, the more successful you will become. This is how I managed to create all of these courses in such a short time frame is that I've optimized my life and my setup and my desk for content creation. Let me show you exactly how I did this in this real world video, which we just going to be going through my setup. 10. Creating your Presentations in Canva: So, lad, gentlemen, as we've stated multiple times in the previous lessons of this master class right here, having a PowerPoint presentation to help your audience visualize the points to try to communicate with your online course is of tmost importance again to balance the quality aspect with the quantity aspect, or in other words, to create lengthy courses that are of top quality. The information that you deliver is of top quality. Again, powerpoint slides that act as content in your courses help you act act as a script. So they help you actually script kind of your lesson, so you don't lose your points, and you cover exactly everything that you have planned because again, you go through the stides, you just mention and elaborate on the points that you have mentioned in the Stides, and they also act as it's a visual representation of what you're trying to communicate with your audience. So all in all, use PowerPoint Snides in your presentations, if you're communicating something more theoretical rather than something practical. Again, video editing courses, coding courses, they aren't that theoretical. So that being said, you're just again screen recording your screen going through the video editing process, the coding process. That being said, also practical courses can be enhanced with some theoretical lessons, right? So even if you're creating a highly practical course, I insist that everyone should add PowerPoint slides to their presentations. If you will, PowerPoint slides have been the key to my success to my big success on Skillshare and um and all of those online course marketplaces. So in this view I'm going to show you exactly how to create perfect PowerPoint slides using vids a completely free online tool, right? Let's dive into this screen recording. The straight here is the interface of Canva. You can see that we can select a wide range of different stuff to create with Canva. It's like a design tool, if you will. So we can create dogs, we can create Instagram posts, YouTube thumbnail, and spoiler alert. We're going to be reusing Canva for our course thumbnails, right? But for now, we're going to presentation. Once we click presentation, you will see that we have this, again, just blank page right here, and a wide variety of different actually pre made presentations for us to use which absolutely cool. Now I'm going to show you two ways to approach this. The first way is just the most simple way, it's to design from scratch. So we start this. We can change the colors, we can add gray color. Again, purple, yellow, right, blue. Any color we wish, let's go for gray, more professional. Right? And you got all these aspects right here. We've got elements. For example, text, branding, if you already have a brand, you can import your brand logos, so all of your presentations can look the same, your plots, you can draw directly in the different projects that you have done. So we usually go to elements, or let's go to text. You can add a heading. It's very simple, really. So online course master class. All right, a a heading right here. Very basic stuff. I think it's easier than PowerPoint to actually use subheading, so you can go like module one. You can copy things, paste them. Module two, Again, we can copy things and paste again. This is how I design my thumbnails. You can use also recently used font. So obviously, we can change the font from here to any font we like. We can change the color of the text. This is the color that I like. Let's change everything to the coolor. If you can really if you dive into this design tool there are so many cool things that you can add, for example, in text, we can go here and add this text, which is very very cool. And this is actually the phone that I use for the course Crean Academy logo, which is, again, very, very cool. So I go here, course creation, for example, Academy, I always like to add a small water mark of my courses, and this is something that we're going to be discussing at the final lessons of the course, right? But always add a small watermark in your part point presentations, right? So people can't steal your content, or even if they try to steal your content, you again get all of the recognition, right? So once I create a part point slide that I like, I go ahead and copy it from down here and I paste it as many times as I wish, right? And then I just tweak it. So for example, This could be the cos masks the first slide. Then I would go, for example, here, I would type again, module one, and just have this dr text, put this on the top right, delete the other ones. So here, for example, that I would copy this paste this. Go ahead, change this to module two, just more text here. You get the point, right? If you go to elements, there are many different elements that you can add. For example, let's say I want a camera. You can see once a type camera, you can go ahead and choose from different graphics, those graphics you can actually tweak and again, just tweak even more and customize even more. If again, search for camera, you can go to photographs, we have different stock footage of cameras that are already PNG files, and we can import directly to the part presentation, right? And we also have recommendations, and you can see, which is absolutely very cool. Then we've got videos. You can also add videos to your presentation, and you can actually preview the videos this way. So how again, you can add some videos in your presentation. You can have shapes, all kinds of very, very cool stuff. Another very cool thing that you can do is then if you go to photos, say, for example, portrait. All right. Let's delete this video because it's kind of confusing. If you import, let's say this port rate, so we import it. By the way, you've got license, once you pay for Canva, you get license for all the stuff. So you see this image right here. We can actually tweak it. So if you go here to edit image, you have all of these different options to choose from. If you go to background remover and we're going to be using this in the umail part of the course, you see that we automatically removed the background of this image, right which is absolutely dope. So you can do this in your own images to tweak to play with umails, and all that stuff. Again, Canva Powerpoint presentations. No Canva presentations, is just an amazing way to tackle this whole online gros creation presentation thing. So I really, really, really, hugely suggest you to try canva presentations to design your presentations. Another thing you can do if you don't want to start from scratch, so if you don't want to be choosing again, your headlines, your titles, all that stuff, you can actually use a pre made presentation and just tweak some stuff. So let's go, for example, in this one, it's called technology Pittick. Let me delete everything, right? So you see that we got all of these different slides that are, let's say, marketed or introduced to us, so we can choose which one we like. So let's say, for example, I would use this slide as my first slide. And let's say this slide right here, as I'm sorry this slide as my first slide, and this slide. Or let's say this slide, as the normal slide that I would use for my presentations. So what I would do is that I would delete these. Rename this to whatever I'm teaching in this module. So again, of course, let's say creation master class. This will be the first slide of the lesson. Let's say we present by Lambs. Let's go here. And then this would be the other slides of my presentation. So I would delete this. And right here, I would go and add module, for example, one, have this on the top right of the screen. And I would use one of the phones, one of the I'm sorry, one of the texts that have let me rewind this. So we see many texts, right, Much test, text, text, text, text text. I would delete everything and just use one text box that I like, for example, this for the points of my presentation. So for example, module one. I would go ahead and actually go with the points, so outlining the course. Okay again, just go ahead and add any points that you want to be elaborating on, scripting, the course, very copy based. Shooting. Whatever, really? I'm just doing it for demonstration purpose here. All right. So once I actually like how this looks, I'm going to copy this, paste it, and as you can see, we have both those module one slides here. I will change this module, for example, too, right? So I will just go ahead and add information about module two. So this way, we have a newly designed, so borrowed the design, if you will, from Canva of the first slide and the rest of the slides, and we just added our content into the slides. This is what I personally use. Usually, this is what I tend to do. I tend to just steal, if you will, the design of a slide and the design of the presentation from Canva and then go ahead and add my information that I've brainstormed. Again, in the presentation, and then I export it to export, you go here, share, right, download, and you download it as a PDF. If you will, you can download it as a video, also, no use for that. You download it as a PDF, you select all the pages, right, download, and you have a PDF. Presentation for you to present from Canvas. So this is how I insist you create your power point slides for your course, right? Canvas an amazing tool we're going to be using also for the thumbnails. It's completely free so you don't have to stress about the price. And now we've got our power point presentation, and we have exported it as a PDF. I'm going to show you just some very basic screen recording principles and pretty much how I go ahead and create the lessons of the course myself. So how I combine, if you will, the recordings from the camera with my screen recordings and how I just merge everything before I start shooting, right? Everything's gonna make sense in the next lesson of the course. Don't worry about it. See in the next lesson. 11. Screen Recording Walkthough: When I told you in the beginning of this course, that this is going to be a step by step process on how to create plod lon and scale your online courses in on course marketplaces. I really meant that, right? And part of this process is the screen recording part of the lessons. So in this pi here, I'm going to show you exactly how I go ahead and screen record the PDF presentations that we have created on Canva to produce the lessons for our courses. Now, for the sake of this video, I'm going to be using a completely free screen recording software, which is, quick time player. This is tailored for MC users, right? So just acknowledge that. If you have a Windows PC, there are many other options that you can use. For example, VLC is an amazing media player that also has screen recording options, exactly like Quick time on a MAC. If you do some very basic research, you will find just completely free screen recording software for you to use. So let me show you exactly how I screen record my screen using quick Tim player. So This right here is the PDF that will be created. You can see right here, this Module one, Module two, will be created on Canva. So I go ahead and actually make this as big as I can. Click here, single page so I can view the whole slide. And with my keyboard, I can move from slide one to slide two to slide three. So I click on Quick Time and once I click on Quick Time, right, I go up here, file new screen recording, and you will see that this window pops up in which I can select which portion of the screen I want to record. So I select exactly the dimensions of the slides created from Canva, right? And Once we ready, we hit record. So right now we're recording. The rest of the screen is blacked out. And we can move from again, slide one, elaborate la blah blah, slide two. So click right here, slide two. Blah blah, we go ahead and deliver the lesson, slide three, blah blah, everything's perfect. And once we're done with the recording of the quick time, I go ahead and actually press on the top right of the screen. Stop recording, and this legends is the recording that we just did so as a Before file, we have the whole recording, which is absolutely amazing. We're going to be saving this recording now. We're going to be saving it again on a hard drive or on a file sorting system, I'm going to show you, we're going to be showing you how to create on next lessons, and we're going to be importing this in our editing software to again construct the lessons of a course. Now that we've gone through exactly how to create part presentations, how to screen record this part presentations to create content in the next lesson of the scores, I'm going to make a small remark on storytelling and how to actually shoot longer headshot videos, so not screen recording videos, but actually videos, that you talk directly to the camera and engage your audience on a completely next level on a new level that you don't even know that exists, right Twicks and tips on how to achieve this because this is a crucial point in the course creation process. And in general, it's something that is going to be very helpful for you if you want to become a content creator. And by the way, course creation is content creation, right? So tips and tricks on how to engage your audience and be just more fluent when talking to a camera in the next lesson of the course. 12. Tips for Better Shooting: Le men, up until this point, you should be comfortable again creating powerpoint presentations on Canva right, screen recording these powerpoint presentations, and you should again know all the basics of creating long content for your lessons. Again, just creating big presentations, screen recording them and going through the slides as you screen record them. Now, As we do those screen recordings, the optimal way to create a course is to also have a talking head shot to the camera. So as we're recording our screen again with a parter presentation, we also record with our cameras, and later on in the editing process, we will edit ourselves again in the screen recording window on the top left of the screen, I'm going to show you how to do this in the screen recording software, it's very easy, it's very basic. That being said, even if Again, we record ourselves for the screen recording. As we discussing the anatomy of the lesson, there should be an introductory part and a conclusive part in which we directly communicate to the viewers, we engage with the viewers and we again communicate with the camera without having anything playing on the back, just like the shot right here. I'm directly talking to you guys on the camera. So I'm going to give you some tips and tricks on how to make this whole process flawless. How to not be stressed, if you will when you're talking to the camera. And again, after creating more than 30 hours of content, I think that I've nailed the exact way to do that. So the first thing is that when again talking to a camera on a 11 basis for the introductory part or the conclusive part of a lesson. If you strive for perfection, you will never get this done. For example, take this master class right here, take this big course that I'm creating right here as the perfect example. I've done many mistakes during the lessons, right? Grammar mistakes, vocabulary mistakes. If every time that I did a mistake, I closed the camera and I started shooting again, this course would never be done. I would never be done with the course, right? And it wouldn't also be cool for the viewers, because I'm not saying that you should have a single mistake in every single phrase that you're saying, but the viewers actually like the fact that you're not perfect, and you don't strive for perfection in every sentence of yours. Because again, this would make it feel like very, you know, MPC is, or if you feel like it's generated with AI, of course wouldn't be genuine, right? It's more genuine to have small mistakes and to be genuine, again, talking to a camera. There's another small mistake for you guys. So, the first thing, do not strive for perfection. It's okay to make mistakes. Again, we're creating those huge videos. This could be like 15 minutes long, 20 minutes long, 30 minutes long, every lesson, so it's fine to have some mistakes. As long as you're delivering again the lessons, you're delivering the information, you are engaging to the viewers views, again, appreciate the fact that you're genuine, they're fine with you making mistakes, right? Because if we were to cut every single mistake that we do and remove it in a editing software again, we would never be done with the course. So that's the first thing. The second thing, when you're talking to a camera, I want you to be talking to one person, not to be talking to, like, 100 students or 200 students or 300 students. I want you to act like you're talking to one person or to one of your friends even better, right? Because the process of consuming course content, the process of learning is an individual thing, right? People don't, you know, gather around in a living room and play course in the TV of the house. They sit on their room. They have their course playing on their computer. So this is a one on one again, level of communication and level of engagement. So I want you to refer to a single person when you're talking to the camera. This is very, very important, and a very common thing that people do wrong when they're starting as beginners in this core cation field. So when you're addressing your student on a one on one basis, this creates again a new level of engagement, and they really appreciate it. So I encourage you to talk on a one on one basis with your students. The final tip that I have to give you is to try and test your limits, to test your lengths. Many of the people that I work on a 11 basis, again, many of my clients think that creating one lesson per day or one lesson per week is enough. Try to test your limits. Try to test and reconsider what is enough. Try bend reality, if you will, to your preference. To give you a small example, I have created two hour courses. So 0-100, zero being not even brainstormed to 100 exported and uploaded in two days. And those are two ho courses with 20 lessons each. I have created them in two days. It's very easy once you again set again, reset the limits and reset the limits and just set the bar higher and higher and higher up. To give an example, also, I've I was a medical student. I graduated two weeks ago. Every day when I returned from the university to my place, I just sort a 30 minute lesson. And this is how I was able to launch this course creation business and start creating courses in parallel with my studies and medical school is very demanding. So you can imagine that if I was able to create 30 minute lessons every single day, you probably can also do this. It's not that hard. It's just a matter of having the system out, I showed you my setup. I showed you my room. I showed you where my camera is, where my lights are. I never unrig the setup. So it's just very easy for me once I have the system dal down, right? Just start recording, sit on my desk, start recording immediately. And once you have practiced again, storytelling principles, talking to a camera, you know your gear, you know your software, you know your hardwork. It's just very easy for you to create courses, very easy for you to create lessons. And this is how we create lengthy courses. So I want again to remember that talking to a camera on 11 basis is one of the most important things and a decisive factor that will give you an advantage in this course creation field. So please remember that. Also remember that in order to create lengthy courses, yes, definitely we're going to be having screen recording presentations and paran presentations, but we need to combine them with an introductory part and a conclusive part. And in this introductory conclusive part, I want to be directly communicating and talking to a camera like you're talking to your friend, like you're talking to one person. Because again, the consumption part of the course is a deeply personal thing. People consume courses by themselves. So I want you to refer like you're talking to one person at a time. So now that we're done with the shooting part again, we've covered the brainstorming part, the scripting part, creating the presentations, shooting these presentations. I'm going to show you some very basic video editing principles, pretty much how I edit every single lesson of my course, the very simple stuff that you need to apply in order to produce again, lessons to take the raw footage that we're shooting with our cameras, with our screen recording software and transform them into ready lessons of the course. The next lesson is going to be the final lesson of this module, and after that, you will have all of the information that you need to start shooting out lessons. And then the only thing we need to do is to create a thumil, create an introductory video, and you will upload your first course. I'm very happy about you. Let's dive in the next lesson. 13. Editing your Course Videos: Let omen, welcome in this just very small and very basic video, which I'm going to just give you some very basic video editing principles that will help you with your on course lesson editing process. Again, the editing principles, we're going to discussing this does right here apply to every single video editing software regardless of if you're using Final Cut Pro if you're using CP cut, if using Premier Pro. I'm going to show you just some very basic things that you need to have on point in order to be able to produce again those lessons. Let's dive in this video. Right here is the timeline of again, a course lesson. It's the most basic thing ever, let me decrease the audio right here. We have clip number one, this is the first clip, in which is again just a talking headshot, in which I talk to the camera, this the introductory part. As you can see the length is 1 minute and 37 seconds. If I press space, you can see that it plays and I'm just going through the introductory part of the lesson. Then the main part is the screen recording, this by the way, is the Canva lesson that I gave. The main part is the screen recording in which we have two clips playing at the same time. Clip number one, it's this clip right here, the screen recording, Again, that we recorded. Together, the second clip is myself again in this small box. Now, depending on your video editing software, there are many different ways to add yourself on a small box on the top right or the top left of the screen. How I use it, how I do it is that I use a shaped mask on Fal Cat Pro. I mask myself into this small box. And then from this menu right here, which is, again, we can tweak the length and the size of the clip. I just tweak it and I can position it everywhere like anywhere I want in the screen, just position it on the top right for the sake of this demonstration. And this how pretty much the whole lesson goes. You can see that I just elaborate on how to use a power point presentation, how to create a presentation on Canvas. You will see you remember this lesson probably, right? And then after the main part of the course is done, which is this part right here, we have a small conclusive part right here. So if I press play, for example, we'll see I'm turning the camera and then the conclusive card comes into playing, which It's just again a talking head, that I talk directly to the camera right here. You can see just unedited, a whole clip. If you're good at talking to the camera, I'm not saying that I'm good at talking to the camera, there are people that are better than me. But if you are comfortable in talking to the camera, you don't need to cut again every clip 1 million different times and the editing process becomes just so much easier, right? So I stopped talking, and then we have this very small transition, which it's a cross dissolve transition. Cross dsolveing in view editing is when again the opacity of the clip and the brightness just gradually fades away, and you have this effect right here. So I go thank you very much when seeing the Next lesson, right? And this is the final again, piece. And this was the online course lesson. Again, if I zoom out, you will see introductory part, main part, which is two clips, the screen recording clip, and the clip that I talked directly to the camera, and the final part, which is the conclusive part. Now, keep in mind that this introductory part, this whole thing pretty much. So the clip of the camera starts here and ends here. This whole thing is one clip. I've just dreamed it right here when the screen recording starts, and right here when the screen recording ends, and I just changed Again, the crop factor of this clip right here to fit on the top right of the screen while the screen recording is going on. Again, very, very basic video editing principles to record a course. And guess what? Now you have every single detail, all of the information that I know on how to create courses. You are now ready to start and shoot and create and produce your own Agurs lessons, which is very, very, very exciting. In the next module of the scores, we're going to be talking about unil creation, introductory video creation, and thank you message creation, right? The three things that you need to have in order to press upload on Skillshare, Jeremy, every single other online marketplace out there. I months, I'm going to see you in the next dozen. 14. The Intro Video and Thank you Message: So the introductory video and the thank you message. These are two videos that most of the people that I've work again on a 11 basis, most of the clients that I also deliver this information again on 11 basis, don't know that they exist. Every course, though, especially if they're uploaded in online course marketplaces, needs to have an introductory video and a thank you message. Right? We discussed about this in the anatomy of the course, and this video, we're just going to dive into a bit more detail on what an introductory video is, what's the length of the correct introductory video, how you should shoot the introductory video, how you should edit the introductory video, and the thank you message. So we're going to be starting with the thank you message because it's the most basic thing ever. The thank you message is the final video that plays after a student has created and has consumed the whole course, and it's just a 32nd to 1 minute Tops video in which you just thank him, right for sticking up until the end of the course. And It also includes a call to action. So inside the thank you message, you have a small call to action in which you just encourage a student to check out the rest of your courses to perhaps follow you on Skillser, follow you on tomy and if they enjoy your content, just buy more stuff from you. That's pretty much it. That's a thank you message because imagine someone, right, consuming 5 hours of you directly talking to him. This will form a special connection. You have a special connection between There's a special connection between you and your audience. And this is why many people that consume courses, consume the rest of your courses, and this is why this again, this marketplace and this ecosystem is amazing, and you have done the correct decision by buying this master class. So please. Hay thank you message at the end of the course. It's very simple. You don't need to edit it at all. You can perhaps tweak the lighting if you will of your videos and the color of your videos, but it doesn't need to be edited, just directly talk to the camera for 30 seconds. Thank you students from being here. And have a call to action for them to check out the rest of your videos, right? This was a thank you message. Next time talk about the introductory video, and the introductory video is pretty much an art. Creating a correct introductory video is an art. So what is introductory video? The introductory video, as we discussed about previously in this master class, is a 32nd to two minute video, which will act as a commercial that people will consume. And if they like it, they will enroll in your course, they will buy your stuff. Creating an introductory video that is successful is one of the most important skills that a course creator should have, and trust me, I've created many introductory videos. Many times I actually have created an introductory video twice because I thought that the first one wasn't good enough. So after this lesson right here, I'm going to paste in this master class, one of the introductory videos that I have sold and I have edited, so you can take inspiration. Feel free to copy exactly what I've done in this introductory video, obviously, not word by word because our courses don't have, again, the exact same theme, right? But copy the structure of my introductory video. So usually, the introductory video aims to increase the value or the perceived value, if you will that your course has. And what is a value? The value, right, comes with the value equation. And the value equation goes as follows. Value equals with desired outcome, right? Times perceived likelihood of achievement, divided by effort needed and time needed. So the goal of our introductory video is to increase the dream outcome off again the course to the students. So again, increase the dream outcome, make students feel like the outcome is going to be amazing and obviously don't lie about it. Just be genuine about this and let them know about the dream outcome, right? Then we need to increase their perceived likelihood of achievement. So let them know that it is possible that they can do this. Right? Afterwards, we need to decrease the time needed. So for example, as soon as possible, if something takes like 20 years, no one's going to be interested. If something takes 30 seconds, everyone's going to be interested, right in the effort and sacrifice needed. For example, imagine telling them that yeah, you will generate money with online courses, but you will need to invest 20 hours per day. No one's going to be interested. But imagine telling them, hey, you're going to be generating money from your courses, but you're only going to be needing like 10 minutes per day. Everyone's gonna be interested, interested, right? So again, increase the dream outcome, increase the perceived likelihood of achievement, decrease the time needed, decrease the effort needed, and all of this in an amazing 12 minute video. So the structure of an introductory video goes as follows. First, you address the pain point that your course is here to relief. You address the problem that your course is here to solve again through these lessons. Then you introduce yourself and you let them know why you solve this problem or how you have solved this problem for you in the past. You make yourself a person of authority. That's very important, right? In order for people to enroll in a course, they need to know that you are a person of authority, they need to know that you are the correct person to teach them this stuff. For example, if you're teaching video editing, Right? You addressed the problem, which is, for example, Vide editing is one of the most important skills to know in the 21st century, and 90% of people don't know how to how to edit videos and they outsource them into editors that get paid very, very highly. For example, I'm just giving you a small example. Afterwards, you need to establish yourself as a person of authority. So you can go like, Hey, my name is Dambros, I've edited X amount of videos for X amount of companies. I've generated X amount of dollars while editing videos, and now I'm teaching people how to edit videos. That's enough. After that, you go ahead and analyze how you will be solving the problems. So you outline the modules of the course, how the course flows, the flow again between the lessons. We're going to start, for example, by the editing outline. Then we're going to be analyzing the tools in Final Cut Pro, if you're going to be teaching on Final Cut Pro. Then we're going to be analyzing how to import clips, how to export clips. So you just go with your students through the different modules through the different ssons of the course. And then finally after you've gone through the modules of the course, you have a call to action, and you literally tell people to take action, to enroll in the first lesson, I'm going to see you in the first lesson of the course. Right? All of this right. Keep in mind that the introductory video is completely different than a course lesson. The introductory video needs to be perfectly edited. You need to have a music, for example, track playing on the background. You need to add Bill, which is again, visual elements playing throughout the video. I want you to imagine that you're creating a very engaging YouTube video. Again, this one to two minute MX sequence, which is the introductory video needs to be perfect from all aspects. That being said, I don't want you to be overwhelmed by this. I don't want you to think, Michael, the Introductory video needs to be perfect. So my whole course is going to go to scrap because introductorvide is not going to be perfect, and I don't know video editing principles. Don't worry about it. Done is better than perfect. For now, I want you to give it your best shot. I want you to create the best commercial, the best introductory video, take inspiration for the introductory video from the Doctor video. Then we're going to have right after this lesson. It's I think one of the best introductory videos that I've ever created. And for you, I'm just going to paste actually two of my introductory videos so you can take inspiration from two of my introductory videos. You can see again the outline, you can see the way the framework that I have behind introductory videos and try to make them as cool as possible. If you don't want to dive into video editing principles, if you don't want to edit these introductory videos yourself, one of the highest return on investment outsourcing activities that you can do in the online course creation process is to actually hire a video editor and outsource the introductory video editing to a video editor. Trust me, I'm not huge on spending money when creating courses before you have starting again, to generate revenue. I'm not big on spending before you have earned, but if you're willing to save some of your time, if you want to outsource any part of the scores creation process, the part that you should outsource is the introductory video ending. Because again, the introductory video needs to be perfect. Right? I hope you're covered regarding the thank you message in the introductory video. After this video, please go ahead and watch the two introductory videos. The two most successful deductor videos that I have created again, I've created more than 22 introductory videos. So trust me, I've been through this process. I know exactly how an introor video should look. Hundred doctor Videos should sound, what you should say in doctory Video. Copy the framework that I've used in my introductory videos, and I promise you that you will find success. In the next lesson of the course, after the two introductory videos, I'm going to show you how to edit the thumbnails of your courses, which are completely different than YouTube video thumbnails. And guess what? If no one clicks on your thumb nail, no one will view your introductory video, and no well will enroll in your course. So thumbnail creation is very, very important. And we're going to be doing this in the next lesson of the course. 15. Editing your Thumbnails in Canva: So, online course thumbnails. A huge, huge, huge absolutely huge chapter of again, the online course creation space are the thumbnails. And online cours thumbnils, as I've stressed about 1 million times in this master class are different than newTube thumbnails. That being said, the framework around creating online cours thumb nail remains the same. And we're going to be going through the framework in this video right here. In this video, we're going to be using Canva again. And I'm just going to elaborate on the five most successful if you will thumbnails that I have. So this video is not only just a theoretical video, which I go through, and I tell you, hey, you should add this on this part of the thumil, this on this part of the thumbnil. This is evidence based. Those are the most successful thumils that I have, and we're going to be elaborating on the different types of thumbnils, why these umbils have found success in a small tip that many people don't know. And this tip is that different online course marketplaces have different regulations regarding thumbnails. For example, On Skillshare, everything goes. Right? On Skillshare, you can create any thumil. You can add text, you can add logos, you can add yourself, you can add images. You can add images of others. Everything goes regarding thumil and Skillshare. On uymy, on the other hand, you cannot add text to your thumbnails. You cannot add very common logos usually in the thumbnails. Sometimes you can. So those are the type of things that you need to be aware of when creating a thumb. Because the worst thing that you want, is to spend money, for example, outsourcing a thumil, or spending much time creating a perfect tumnil. And then you can't upload it on Udemy, for example, because you've added text. So let me show you exactly the most successful thumbnails that I have. Here we are inside Cava for one more time, right, and this is the first tumul that we're going to be analyzing. This course right here with this tumul AI content creation master class that I've released on Skillshare has more than 2000 students on Skillshare. It has been featured on Skillshare newsletters. It has been featured as a featured course on Skillsre, which is an e mail that has being sent to more than 2 million people, very successful course, very successful thumbnail. Let's analyze what we did here. So, in general, as a, I want you to remember that when writing text on a thumbnail, the text should be on the left part of the screen right here. Why? This happens because the human eye is trained to read from left to right. And the first thing that we see regarding letters should be on the left part of the screen. So usually, many times, again, thails will require us to have text, text, always remember as th on the left part of the screen. You will see text right here on the left part of the screen. I always, usually, actually, not always, but I usually tend to add also images to mythoil. And images of me, portraits of me because they know that this is not an AI generated course, for example, the reason instructor this instructor has this face right here and I'm the instructor, right, and it also helps my personal brain grow. So I always add myself to the thumbnails. This is a picture of me that I've taken right here in this room, and I've used the edit principles of Canva to remove the background. So I've used the background remover, again, to remove the background. If we restore the background, You will see that this is my room right here, right? You can see this. This is the original image. This is how I have edited it afterwards. Let me just restore it for the sake of the stome. No. Oh, my God. Sorry about that. Right here. We can restored it. You get the point. So this image, Okay, we screwed up. Let me just rewind this, rewind this rewind this. Anyways, you get the point. This is me. It's an image that I took in this bedroom right here of mine in which I've created 22 courses, right? And I have edited this image, removed the background, and now we have just this portrait of mine. The background is copied from another Tom neil that I've downloaded from Canva. And you can see that what I did is that I pretty much duplicated this page, deleted everything, deleted most of the things, and I'm left with this background right here, if I remember correctly, no. Actually, the background was added afterwards. Now, the first thing you can see why the Stam neil is successful is because we have AI on capital letters, they look cool that are again generated from the elements of Canva. Right? So immediately, the first thing that someone sees when viewing the somnil is this big AI logo here, if you will. So they know that we're referring to AI. Afterwards, they see content creation, so they know that this is a NI content creation masterclass. You see me, so you know this is a genuine instructor and and just this face right here. And then I have also added this amazing feature, which is this hand, this AI, if you will android hand, right, that keeps this AI congreation thing just levitating like superpower, which is amazing. Another file t that I have to give you that made the same very successful is the small logos that I've added. So TikTok, Cuch Peten Sagram, YouTube, and those are the platforms that we're focusing on in this course right here. Adding logos of platforms that you will be focusing on in the course is something very powerful and something that I always encourage people to do. So If you have a YouTube master class, ATD master class, a short form content master class, just make sure to add the logos of these companies on the top left on the top right of the screen, it's going to be worth it. Now let's move to another fume to analyze, and this is this tomal right here. The cool part of the stoml is that I redesigned this some right here because it got disapproved to be a um. Couldn't bloomy because we had this BGI logo in the contigration logo and am doesn't allow text on its toms. Remember that. That's why I had to redesign them to this thing right here. What's the cool thing about this, is that I kept the Android hand that I know that performs amazing that I know that people love it, and I actually had hat GPT, so this is an AI course, again, and I couldn't demonstrate the fact that it was AI with text, so I had to demonstrate it with a logo. So I added this logo. I also added this small shine feature right here in the logo, which makes it again even cooler. And again, those icons and logos of very, again, common and very commonly used social media applications that we're going to be analyzing in this course right here. Obviously, this stamd here didn't perform as good as this sbin right here, which has my face. It has text, it has graphics, such as the hand right here and the logos. Then again, it was the best I could do for urem because again, it couldn't aplod any text on um. So this was again the best I could do. Moving on to this samule right here. This is another formul that I plotted on UME because you can see there is no text here. Again, I followed the very basic principle of adding me on the right part of the screen. Always add faces on the right part of the screen. On the left part of the screen, I add just motion graphics, for example, the big YouTube logo and the growth logo. This was, for example, a YouTube tutorial course or how to grow on Tube course on how to grow your audience on YouTube course. You will see have this growth again logo, the YouTube logo, and in the background is just a very simple gray and red just background which separates me right and YouTube and you can see that the colors are opposite. For example, YouTube is red with a gray background. I wear darker colors, so we could say that this is gray with a red background, and this is the small contrast that we had on the standard right here. What I need you to remember is that again, you need a background. You need a portrait of yours, which we're going to be removing the background with the feature inside va. You always add the portrait or the image of yours right on the right part of the screen, on the left part of the screen, we add The motion graphics, for example, logos of the applications are going to be using other things that indicate what you could be mentioning in text. You use text on skill share ome, but tomethmal, we cannot use text. So remember that. This again is another Utomthm, Another thumbne around YouTube video editing. And this tome actually didn't perform. It was very successful. It didn't perform as well as this tumul right here. Can you imagine why? Because we didn't have contrast, and we didn't have contrast right here in the part of the screen, which is my portrait. You will see that have black with a gray background, and you just can't see it as well as you can see it black with a red background. Check this out. Black with a black background, black with a gray background. So you can imagine why this tumil performed better than this tumul right here. Also, in the left part of the screen, you will see that we also have the YouTube logo in both tumils. But in this tamer right here, we're just clicking the YouTube logo. This right here, we're indicating growth. To completely different things to completely different tamales. And I also think that these again graphics are kind of distracting. We could just could have done this. I think this was kind of distracting. So not a very good famil. I found success on uremy, but again, it couldn't been more successful. This right here is a final famil of a course that I have personally inside my free school community. And this is a free AI video editing master class. This is a completely different type of fame than the normal tames that I create. For example, in my normal fames, you can see I have me text, again, sorry about that. Text, logos, motion graphics, all that stuff. This tunel right here is a completely different type of tunnel that you can create. If you don't want to be showing yourself on camera, if you don't want to be again taking pictures of yours and adding yourself to a camera, and you want to keep a more professional tone right in all of your courses, you could add this. So for example, a very basic text in the middle of the frame, a logo of your company, for example, which in my case, is the course creation academy, on the top in the bottom left, so they know that the course is for an established from an established institution from an established company, and it's just not just a random course. And as a background, you can have this image right here in which you can see that I have blurred. This right here, I think, this right here is the normal image, and I have blurred right here. Image before, image after. Image before, image after. This is just a very simple thing that you can apply into your thumbnails. So add an image that is relevant to your course in the background, blur it out, and then in the middle, add a title. These thumbnails work, right? They work, but they don't work perfectly, but they also don't underperform. These are if you're not sure, and if you don't want to mess with again, creating those intricate thumbs and adding mini motion graphics and text and all that stuff, go with the stome right here. It won't underperform, just a good solid base to start. Write the stain right here. The final thing that we should stress before ending this thumil lesson is the fact that you can also outsource tumils, right? And I usually don't tend to outsource stuff before I've generated income. And this is the strategy that I would suggest in your case. So start uploading your thumil, start editing your introductory videos as you will start generating income from Skillser, from uomy, then you can go ahead and reinvest this income to your courses by outsourcing video editing by outsourcing your thumb mails. This was pretty much the uploading process of the course. We discussed about inductor videos. Thank you message. T thumbnails. Now we're going to move into the search engine optimization part of the course creation masterclass, which is also extremely important. We're going to see in the next 16. The Class Project Video: Rardless of the introductory video and the thank you message of the course, if you wish to upload your course on Skillshare, which by the way, it is something that I strongly advise you to do. As we're going to be analyzing next lessons of the course, Skillshare is one of the best ways to start generating income immediately from your courses without having again to generate lots of reviews and lots of enrollment before the ball starts rolling like on Eemi, right? If you wish to upload your course on Skillshare, there is one more video that you need to create. And this is the class project video. Right? Now, Skillshare, one of its guidelines. And again, as we analyzed before, in this big master class right here, Skillshare has more strict guidelines than Utomy. And one of these guidelines is that every single class that is aplodd on Skillshare needs to have a class project, right? The class project video is a video that you're called to create, if you want to aplod your course again on Skillshare, in which you assign to your students a class project. Now, the class project video, right, If this is the timeline of a course, place right after the introductory video. So we've got the introductory video, which is the commercial that we've created for people to enroll in the course. And once people enroll in the course, the first video that they should see is the class project. Right? Now, the class project could be very, very simple. It's pretty much any project that you wish to assign to your students that has to be obviously um correlated with the course that you're teaching. For example, if you're teaching a video editing course, the class project would be to edit a small 32nd sequence from clips that they would source. If you're teaching a coding course, a class project would be, for example, for your students to code something very basic. If you're teaching drawing, again, you would assign them to draw something just again, very basic. A tip that I have to give you, if you want to find success sooner on Skillshare is to actually encourage people to submit projects as classes that have more projects submitted, again, from students. Tend to favor the algorithm of skills or tends to favor them. So again, the class project is something that many instructors do not, again, focus that much on. I just create a small video or La Ka create this project. But you are one of my students, and what I say is that you should always focus on the class project to gain more project submitted. And again, throughout the course, you can also mention the fact that the students can practice the principles that you're teaching them in their class project, because the more class project we have submitted, again, the more Skillshas algorithm is going to favor our course, which is absolutely amazing. So this was the first, again, small note that you need to understand regarding uploading on Skillshare, the class project video. The class project video doesn't need to be heavily edited. It could be just a talking heads out of you, just talking to a camera for one to 2 minutes, just describe the class project, describe the outcome of the glass project was going to need for the class project, and perhaps you could also have a lesson in which we go through exactly what you want them to do in the class project. But in general, just a small class project description video after introductory view of your course is amazing for Skillshare. Now regarding uploading on Skillshare, I need you to remember that one of the most important choices you will make is the class title, the class description, and the class project description. Those are three parameters that we can tweak in order to put our course upwards those search results and drive organic traffic to our course. So search engine optimization on skill share is what we're discussing in the next lesson of this Master class, and I'm going to wait for you there. 17. Uploading and SEO your Course: Coins Gentleman to the search engine optimization video for your courses on Skillshare. In this video here I'm going to show you exactly how I search engine optimize my titles, the descriptions of the lessons of my course, for Skillshare to appeal to the search algorithm and how I managed to do this for every single one of my courses to become featured on SkillShas email newsletter. This is the menu that you see, when you're aploding a course. If you go to class details here in Skillshare, you can see that you can choose the class language, English, the class title, the class description, and the class project description. Those are, if you can recall the parameters that we tweak in order again, to have search engine discoverability of our course. Then we can also choose the category and the subcategory. Now, let's start with the basics here. Obviously, the language is English, and obviously the category and the subcategory will be influenced by the in demand class topics list that we analyzed in the beginning of this master class right here. So based on the demand class topic list that you chose to create your course on, you need to choose the correct category and the subcategory. For the sake of this course, The title of the course is turn your passions to digital products, starting a creative business. In this master class, I teach people how to turn their passions to digital products and start a creative business. This is why my category is business, and the subcategory is freelance and entrepreneurship, which is, I think spot on for the course. Now, the category and the subcategory don't play that huge role, right? And of course, the level doesn't play that huge role. It's for beginners, by the way. As compared to the title and the class description. So let me show you exactly how I'm able to brainstorm the title, and again, the class description, the class project description for my courses. So I open CPT right, and this is just an amazing way that I found. It's so cool. The first thing that I do is that I give again, CPT as much give me 1 second. As much information as possible for my course. So I just started typing, right? I'm going an online course which is called monetizing your passions as a creative professional. This course will teach a complete beginner how to utilize the power of artificial intelligence. Social media turns his passion and experience into a creative business. Blah, blah, blah, blah blah. The more information you give touch APT, the better results you will get. That's one of the most important principles you need to understand regarding AI. Right? I just so I gave information information information information about my course. And finally, I asked, I wanted to create a search engine optimized description of the course. Now it created the first part of the description, and I stopped GPT, and I asked to change the tens from our cutting edge to this cutting edge, right? It changed the tens, right? And then I cut it again. I stopped GPT from generating content because I wanted again, a search engine optimized description. So I asked again, GPT to create a search engine optimized description, right? Here's the thing. It gave me a search engine optimized description. I did not use this description though, because I wanted the description to be tailored with the exact description guidelines that Skillshare has. Right? Let me show you something. Right then afterwards, I gave this prompt to GPT, which I wanted to write the description of the scores following this framework. And what I did here is something a small trick that I have to give you is that a GPT, as you can see right here, has class description tips. If I open this on a new tab, you will see that those are the class description tips on Skills. Exactly how SkillsR wants you to write your class descriptions. So after you have brainstormed, a basic description with GPT, what you can do is that you can literally copy this. So copy, exactly. Who this class for materials resources? Why you take this class, what you will learn and paste it to GPT. So again, I said, Follow this framework, rewrite the description by following this framework. I literally pasted, write this text right here from Skills article on how to write the perfect class topic description. This is the final description that I have. Dive into transform the journey of turning your creative passions into a profitable business with monetizing your passions as a creative professional. Check this out. Dive into the transformative journey of turning your creative passions into profitable business. I deleted the title because I changed the title afterwards. But this is the final description that I used. What you will learn, why you should take this class, who's this class for, materials, resources, all of that amazing things. Finally, when I'm down with a description, so again, to recap, I brainstorm description, I asked for a search engine of the description, and after that, I pasted skills class description guidelines into GPD and asked to regenerate a description following these guidelines. After that, it was time to create the class project description, which was created from here. The class project, again, I said, the class project of the course involves people creating and submitting their finals according to the information that I delivered in Lesson 13. I want you to create a class project description in which you elaborate more on this. This was the class project description. And again, I just tweaked some stuff. I just asked GPT to give me a more basic funnel, make the description smaller and mentioned that more details about the class project will be seen in the class project section. This was the description analyzed, the class project description, and you can see it right here. Very basic. Trust me back in the day before AI before CPT writing a course description, writing a class project description that was search engine optimized was a huge pain in the ***, but now you guys have this huge asset, which is GPT. I showed you exactly how to use it, right to utilize the project description tips and the class description tip. Right? This is one of your best friends when you're creating content with GPT because, again, you see exactly what Skillsre asks for. How cool is that, right? How cool is that? Just copy it, paste in GPT, and boom, you have ready class description, and a class project description. If you go here into video lessons, this is how you structure your course. This where you put your introductory video, the class project video, and again, lesson one less and two less and three less and four less and five les and six les seven, up until lesson whatever this was a huge course, actually. As you can see. And finally, my thoughts and insights and a thank you message always end with a thank you message. Again, to add lessons here, you either click upload videos or you drag into videos, and the thumbnail to replace the thumbnail of your course. You just pretty much remember that the thumbnail of your course is the thumbe you choose for your introductory video. So again, if you want to change the thumb of your course, you go here, replace cover image of your introductory video, and this is the thumb nail of your course. This was everything you need to understand and to know in order to thrive on Skillshare, how to create search engine optimized tiles, descriptions, class projects, and how to structure your lessons in the Skillshare uploading page of their website. Now that we're done with SkillSre, let's move and let me show you exactly how to utilize interaction you just had with GPT to also leverage AI into search engine optimization for your UniMy courses. 18. Thank you message! : Lyman, if you paid attention to the classes and to the lessons of this huge master class, you probably can guess what this lesson is all about. This is the thank you message. As I told you in thank you messages, I would genuinely like to thank you for sticking up on the of the scourse. I'm not only saying, thank you. I will show you how much thankful I am for you sticking out the of the course. The point of this course creation master class is, of course, educate as many people as I could without directly investing my time and my energy into educating every single one of you guys. Right? Then this is why the price of this master class was so cheap because, again, my time wasn't directly involved into educating every single one of you guys. Right? A cool thing with this business model is that I actually offer 11 services. So if you enjoyed this core strategy, you can apply to work with me on a one on one basis to hop on calls with me, and for me to educate you again dive with you and analyze things on a one on one basis. This is the fastest and the most optimal, the most productive way to reach the desired outcome, which, again, financial freedom through online course marketplaces. Now, because you belong in a very small percentage of students that not only enroll, but watch the whole course throughout and have been here from lesson one to the final lesson of the thank you message, I would like to offer you a 50% discount for my one on one coaching. So if you book a call to talk with me, and in this call, you mentioned that you've watched the thank you message of the course creation master class, in which I mentioned that I give you a 50% discount. In the call, right? I will give you a 50 again percent discount on my one on one coaching. So I will coach directly on a 11 basis until you have your first course created and cross over broader on Skills tomy for half the price. Because again, considered as a gift from me to you for honoring me and watching the whole course creation master class. Right? Thank you very much. You will find more content of mine inside my school community, which, by the way, is completely free, and it's also a good way to interact with me and send me a direct message. And I'm going to see you in the next course that I create.