Transcripts
1. Introduction: Hi, I mean giga steel and I'm a web designer and mark the expert that specializes in helping multipath to entrepreneurs, right? Marketing messages that reaches through screens and settles in the hearts of strangers. In this copywriting for beginners class, I will teach you everything you need to know about writing, sales page copy fat cells, and sounds authentically like you, if you are a freelancer or an entrepreneur that's ever struggled to come up with the right words when selling at your services, products and courses online or if you're a copywriter, that one, sorry, my tried and proven method for writing high converting sales page copy. Then this class is for you. I'll be sharing my exact process for writing sales page copy that I've used across many different industries. So you can finally get your offer, launch and attract your soulmate clients into your business. I had broken down this class into four primary sections. In section 1, we'll cover the foundations and story structure of a sales page. It also talk about the four key elements that make stories sell when marketing your business. In section 2, we'll cover the sales page blueprint, which covers the 12 features of riding high converting sales copy. Here we will dissect sales pages of leaders across industries. This will help give you a visual picture of what works and what doesn't. I'll also give you access to a copywriting checklist so you can have this in your business toolbox for future reference. Section three is a clarity questions workshop. This is where we will play 20 questions, sales gauge dishes. In this workshop, I'll ask you questions about your business services. Indeed, programs which will help get your creative juices flowing so you can finally get your marketing message written on paper. If you are a copywriter, that one, Sorry Mish, tried and proven method for your own clients, you can choose to write a sales page for one of your clients businesses or make up a dream client. Agree. And in section four, we'll review all three of the gun-free sales page templates. Here I will cover how to use a template so you can fill in the blanks. Easy to answer you come up with during the clarity questions workshop template one, It's weren't course creators and coaches. Template 2 is 4, service providers and freelancers. And Template 3 is designed for anyone who wants to position themselves as a trusted mentor. By the end of this class, you'll have your own sales copy written and ready to launch. Let's get started.
2. Class Project: For your class project, you will write copy for one of your own sales pages using the templates that I have provided for you during the clarity questions workshop, I'll ask you a series of questions about your business, services and pay programs which will help get your creative juices flowing. So you can finally get your marketing message written on paper. If you are a copywriter that wants learn this method for your own clients, you can choose to write a sales page for one of your clients businesses or make up a dream client brief. After completing the clarity questions workshop, you will then be able to fill in the blanks on the templates using your answers. Once you complete this class and finish writing the first draft of your sales copy, please upload a PDF or a document. It's the class project section. Then along with your PDF, make sure to post your answers to the following question. What is the name of your business or a client's business? If you are working with a client, what services, products, or programs are you selling? And who is your target audience? I'm constantly reviewing student's projects and providing feedback and encouragement. If you're writing for your own business and services, then great. However, if you are writing sales copy using a made-up client brief and do some research into what type of business you'll be writing for and write a short description to have next you as you go through this class, I can't wait to see all of your projects and read what you write.
3. The Foundations of a Sales Page: In this section, I'll be reviewing the four key elements that are the structural foundation of a high converting sales page. Becoming really intimate with these four elements is essential to knowing how to position your brand and your products in a way that lawyers will make clients in. This lesson will become the foundation of your writing is essential that you review the importance of each of these elements before you move on to the features of a sales page, as each lesson of this class builds upon one another. Be sure to take notes throughout the lesson as this will help you build a strong foundation when it comes to writing sales page copy, the first element you need to become super crystal clear on is your area and expertise. You might think it sounds silly like Of course I know what I'm an expert. But you'd be so surprised at how many people actually get this wrong. I remember hearing this from one of my mentors and it really resonated with me. It's this. If you're trying to speak to everyone, you're actually speaking to no one. Which means if you want better clients, you need to speak to them in a very specific way. This sides by honing in on exactly what you offer and to whom it is. So, so, so important to be crystal clear about your area of expertise. Oftentimes people are just way too general what their area of expertise. For example, I'm a marketing coach or I'm a fitness instructor, or I do copywriting. These phrases are way too general and oftentimes you need to find your niche within the me she thinks you're in. Instead of saying I'm marking code, she can say I'm a funnel strategists and Facebook ads expert. Instead of saying I'm a fitness instructor, you can say I'm a hit antibodies and chapter for AKS athletes. Instead of saying I do copywriting, you can say I write copy that sells and sounds more like you than you did. This moves you from a generalist who has specialists, which in turn attracts a more loyal buyer. When you become a specialist, your audience starts to really see you as a trusted mentor that solves a specific pain point in their lives. Another way to think of this is when writing sales copy, you need to figure out how to position yourself as the expert and trusted mentor. You need to explicitly tell your audience what you bring to the table and why they should trust you. Have you been in their shoes? If answer is yes, you'll want to explain the challenge you face and how you overcame that challenge to get to where you are now. How do you help people in their shoes? If the answer is yes, you'll need to paint the picture of where clients where before you came into their life. And then also explain where they were after you gave them the strategies to overcome these particular pain points. This essentially paints have an unhealthy for them. The more vivid this is, the more they'll be able to see themselves in that journey. So think about how you can position yourself as x and trusted mentor. Or if you're working with a client, think about how you can position them as expert or trusted mentor in their space. The second element you need to become super crystal clear on is your audience. What are their deepest motivations of that drive them to take action. Getting crystal clear on exactly who your audience is will help you learn how to speak, take the exact pain points they struggle with. This in turn will help you with positioning your brand and your offer as the solution. People essentially make buying decisions based on what's in it. For me, mentality, which means you need to illicitly tell your audience why your service, product or offer will change their life. If you want better clients, you need to speak to them any specific way. And this starts by honing in on exactly who they are. What pain points are you answering two, what are their late night thoughts and deepest desires? What does their day-to-day life look like? And how will you be the one that changes out for the better? You need to speak directly to their deepest thoughts. So they feel like, well, it's like this person is in my hat. Another good question to ask yourself is, what's the cost of not doing business with you? Well, the quality of their life decline. What are you helping them avoid? Are there any health risk if they avoid your service? What's opportunity costs? Will they save money with you versus competitor? Think of the cost of not doing business with you. If they choose not to go with you, what are they missing out on if they choose to go with someone else and not you? What things might they miss out on? Think about these questions because I think this is how you will sell yourself as a service, as a coach or whatever it is that you're offering, whatever it is you're writing sales copy for. Talk about the cost of not doing business and not paying and not working with you. The third element is to describe the change. You want to describe the transformation that is going to happen. Everyone wants to become better. It is in our biology, so it is critical to be able to explain how your clients lives will change after they start working with you, complete your program or purchase your course. Getting clear on the transformation that will happen after will also ensure that you deliver on your promise. For me, I always try to define the change before I even dive into creating a course. That way I know if I can actually meet expectations and if they are reasonable transformations within the given time period of the program or actually working together. The storytelling equation is a good structural foundation to understand when it comes to selling. A transformation is described by ascertain choice in the book, let the story do the work. The art of storytelling for business success. This is a good book to read no matter what stage of business you're in. Structure is critical not only to buildings, but also in where the structure of a building is solid, we don't question it. In fact, we don't even think about it because we don't have to, when something works, we just tend to not notice the same dose for story structure which holds all the elements of a sales page together. This three-act formula that I'll be talking about, storytelling is essential in books, movies, and even the stories you write for your business and on your sales pages. The first part of the equation is the, this is when we meet the main characters in our introduced, the journey that's about to happen. Aka you or your brand or your products or your client's brand and products, your prospect and the Jordi they're about to embark on. The second part of the equation is a challenge and change. This is where things usually get complicated. In the main character faces a series of obstacles as part of their journey as it goes through that challenge, they typically learn something about themselves or overcome one of their struggles. The third part of the equation is a clear. Typically this answers all central questions of the story and brings them main character and the audience to a fulfilling resolution or the outcome after they purchase at the beginning of the story, the hero is usually flawed. Along the way, they develop skills and have courage and then defeat the villain and our competency face challenges and become better versions of themselves. You want to use this equation when writing sales page copy, when writing your marketing message, basically writing any marketing material for your business. Because this is how people think. People think in stories. So the more you can actually talk in stories, the higher the conversions are because people actually relate to that. When you bring storytelling into marketing your business, the goal is to position you and your offer as a solution to your clients, defeat the villain. There will be anything from procrastination too, limiting beliefs, junk food, or absolutely anything that they're struggling with. The more personification, the better, which I'll also be reviewing more in depth during the clarity cautions workshop, your sales page needs to lay out the problem and then show them how you or your product can solve it. You need to position yourself as a guide to help them with their journey. Which also means you need to do everything in your power to earn that trust. Once you've gained their trust, you then need to help them devise a strategy that's easy to follow. Hence, where your tool, product, or service comes in, This relates to you if you're selling yourself as a brand or if you are selling our client and taking on copywriting gigs for your client. Now at the end of the story and any sales messaging you write, you then need to encourage a prospect to actually say yes, ten adventure to you. You need to tell them what to do next. When you have a clear and enticing call to action, it makes it super hard to say no. It's also supercritical to be really clear with what your buyer will receive instantly after they purchased. This helps make the product feel tangible. After a successful sale, remind them of the benefits and make the process feel natural to them as if they were becoming your new best friend. The more friendly you are, the more comfortable a new prospect will feel as they embark on their journey, allow the prospect to see the benefits and quickly find success with their precious. It can essentially be done on a thank you page or adding them into your membership dashboard or sending them a questionnaire. It can also be supported through a nurture e-mail sequence that you've automated with a purchase. As a recap of what we've learned in this lesson, we have reviewed the key elements you need to get super crystal clear on before even writing your sales page. The four key components to get crystal clear with your offer on is becoming a specialist and a defining your area of expertise. You essentially need to get clear with what you bring to the table. The second is to define your audience and really get to know their deepest pain points, motivations, and desires. Third is to describe the change or transformation your prospects will embark on and so forth. A clear call to action that invites them to actually say yes to an adventure of working with you. In the next section of this class, I'll be breaking down 12 important features of a sales page with examples to help me get insight of copyrighting strategies from industry leaders. This entire class builds lesson upon lessons. So by the time he gets your writing your own sales page copy, you have a clear understanding of the structure of a sales page, features of a sales page, and the type of content that goes into a sales page.
4. The Sales Page Blueprint: A Copywriting Checklist: Before we start writing sales page copy, I want to start by breaking down the 12 features of a sales page that are absolutely necessary when writing copy or designing sales pages. I know I said I'd primarily be covering copywriting in this class, but as a designer, I cannot leave out the design elements. Design elements are equally as important. So I'll be mentioning a few design features here as well. There is a link to download the checklist down below. Feel free to print or save the file to your desktop so you can take notes and follow along. I have also attached checklists to each feature to help you put all the pieces together when writing your sales page. This checklist will come in handy when you start writing your sales page copy later on in this class. So be sure to click Download before moving on to the next lesson.
5. 12 Features of a Sales Page: The first feature is
a captivating header. The header of your
sales page should be written in a clear, concise, and captivating manner,
is we'll essentially serve as the hook of
your entire sales page. This hook is basically
the deciding factor on whether an interested prospect should keep reading or move on. Here's an example. This is an example from
genic creatures List, Launch Lab sales page. Essentially this is a section on your sales page that's
above the fold. And essentially the first thing a prospect sees in this example, the hook is algorithm proof. Your business dreams. The hands-on most
comprehensive email lists building program designed
for the creative dreamers, doers and entrepreneurs
who want to drive results. Jenna Kutcher seemed
as a really good job with this hook as the
captivating header, because it clearly communicates
who the program is, for, what the program is, and what they will achieve
when completing this program. Essentially, with your
captivating header, you want to cover
those three things, who it's for, what it is, and what they'll be
able to achieve. This allows your prospect to
continue to stay with you if they are the right fit for your program or if they're not, they'll go back to
whatever it was they were doing before they landed
on your sales page. The second feature is short, simple and easy to
read sentences. That copy of your
sales page needs to be really easy to
digest information. No one likes reading paragraphs and
paragraphs of content. So it's really important
to communicate your message in the
simplest way possible. Short, simple, and easy to read sentences are
really the best way to communicate with
your audience so that they don't move
on to the next page. Here's an example from the social bungalows five
figure Instagram sales page. The fi figure Instagram
course was created for you, saw after entrepreneur
who's ready for clear, powerful tactics that go
way beyond bios and grids. You ready for this Shelly, prepare for more eyes
on your content, explosive and sustainable
follower growth, consistent engagement
and genuine connections. Next level, sales and
effortless conversions done for you resources and verified
formulize inside the course. Do you want to be propelled into the world of fi figure months, right where you
belong, screens, Yes. So I really love how the social bungalow made
this really easy to read, also communicates exactly what this course offers in who it's for in just a few
short sentences and a few short bullet points, she's able to communicate
exactly someone might be looking for if they're looking for an Instagram course, but also really allows
someone to feel like, Okay, this is exactly what I'm
looking for in really short, simple and easy three sentences. If this was all one paragraph, it would be way too much to read even though it's
the same amount of work. So I love using one-sentence lines just so that it's easier to
read on the eye. And then your prospect feels a lot more
nurtured because it's kind of a slow growth as opposed to a huge paragraph to read. Feature 3 is a
human brand voice. Sales page often get a bad rap of being
sleazy and spammy, but this definitely does
not have to be the case. In fact, if you want to make authentic connections
with your audience, your sales page should be
written like a humanist. Talking. This likely means
you'll need to throw away everything you learned about essay writing in school. Here's an example. Instead of saying
stop procrastinating, you can say something
along the lines of salt moving your project
deadline back in Asana. This makes the
procrastination aspect of what you're saying a lot more vivid and descriptive
so that someone can actually visualize what
procrastination means to them. Here's an example of copy
I wrote for my client, Sophie dear 14 day challenge. This challenge is
for you if you feel like you've lost the
beautiful sparky know you haven't side because life's got bogged down by life admin, email, snappy, politics, grumpy boss's husband,
insert person here. My aim is really to
reignite your spark over the next 14 days by
guiding easier movement, meditation, wellness,
and life inspiration, easily get the full
studio experience within the comfort of your home. And together we'll
cultivate balance, self-worth, compassion,
and so much more. You've got this,
join the challenge. This hook is essentially
talking about how life Scott, someone bogged down in
that maybe they need a little bit more balanced
movement and meditation and wellness inspiration
into their life is creates a really relatable
brand and really relatable program because people
can actually visualize themselves in the person you're saying the
challenges for. So if you can
descriptively communicate exactly what your
clients are looking for. But in real day scenarios
and situations, the more they'll be
able to actually see themselves as a client
of yours because they'll actually
be able to hear it and feel it when they're reading your sales copy feature for is a value or a sneak
peak or roadmap. A value sac is essentially
a roadmap of your offering, service, corps or
signature program. This gives your audience a
sneak peek into your offer, which makes it feel
a lot more tangible. People need to be able to
visualize what they will purchase and what to expect once they
actually hit purchase. The more your audience
can learn about the ins and outs of your program
and how it works, the better it is for you. This makes it easier for
your audience to make a buying decision or
decision in general, depending on your
call to action. Because you're clearly
explaining what they will get when they hit purchase or
take some sort of action. Here are some examples
of value stacks. On the left-hand side
you see an example from Jenna cultures Instagram lab, and see explicitly what is inside each module
and what to expect. On the right-hand side,
this is copy that I wrote for when my
clients Qian harmony. And essentially he's
a business coach that really wants to create processes and phases for helping clients with
business coaching, creating some sort of
process or a number of phases or modules or values. This essentially helps and
you really communicate what exactly is inside of your
program, offers, service, or whatever it is
you're offering so that someone can actually visualize themselves going
through this and seeing okay, when I hit purchase, I will go to module align
or when I hit purchase, I will be onboarded and B
sends a client questionnaire. So you want to break down your program into
different processes, modules, phases,
whatever you so choose. But the main purpose
is to communicate what exactly your client should
expect when they purchase, or it takes some
sort of action to move one step down
further down the funnel. Feature five is descriptive, explanations and vivid visual. You don't just want
to tell your clients what they will accomplish
with your program. You want to talk to them
in a very specific way that allows them to clearly visualize it their
deepest desires. The more you put your audience, deepest thoughts
into your writing, the more your audience
will feel like you're actually
inside of their mind. This in turn will result in
them turning to your offer, program, or service
as the solution. For example, on the left-hand
side is an example from genic creatures Instagram lab don't keep Instagram marketing. Some guessing game
reserve for influencers, whatever that means anyway, create marketing that can reach your screens and settle into
the hearts of strangers. Starting with your
Instagram feed. This is a really good example because it clearly communicates someone's fear in
words by saying that, okay, Instagram isn't
just for influencers, it's for everyday
people like you and I. That's really great because
it talks directly to fears, but also creates a description of what someone might be thinking when reading
the sales page. And the right-hand side
is an example from one of my clients health and wellness business school sales page. What you do for your client's health ID, for your marketing. You know how much better
your clients feel after a few weeks off gluten
a fridge full of healthy meals and emotional
processing tools that do not involve a pint of
Ben and Jerry's at 2AM. That is exactly how you
will feel about marketing after taking this
program. Sigh of relief. You know, the shock into
light on your clients faces when they realize eating well can be delicious
and simple. That will be the
expression on your face when you realize
just how simple it can be to make a
great income working with dream clients as a health
and wellness practitioner. I love how she creates a picture for helping her health
coaches with business, with how they help their
clients with health problems. So you see that the more you can communicate these vivid visuals, the more your clients
will actually see themselves in the
description you're talking about because there are a
lot more accessible and visual as opposed to KPIs that you're
randomly mentioning. They can actually
see a vivid picture as if it's a movie screen
playing in their head. Featuresx, our testimonials,
client feedback, success stories
and case studies. Now I know this
may sound obvious, but these are really,
really crucial. Prospects need to hear real life stories
from people who have actually gone
through your program or have worked with
you in the past. The more stories you
have from real people, the more future prospects can actually see themselves
achieving results. If you've just launched,
you're offered, don't worry, you can still receive
testimonials even if no one has bought
your products yet, or if you're just getting
started in the industry. When I first started
in the industry, I worked for free or at really low rates in exchange
for client testimonials. This essentially helped me build my confidence when actually
working with clients, but it also helps me build trust with at the time future clients. It's important to take note of the fact that if you
decide to work for free or give people
access to your program or course in exchange
for testimonials, you need to ensure that you
actually vet the people you give your product
or work with prior, you should really aim
to work with people that fit your ideal
client persona, not just any random person. Here's an example from
one of our clients, Kristin from health and
wellness business school. Basically, she says, before
working with MV media, we are not running ads at all. We had just started
growing our e-mail as organically and in our time
working with ME media, we'd rather less tectonics its size and doubled the
size of our Facebook group. 30 percent of all
paid workshop members have come from ads. And we've seen
significant increases in our audience size since
Angelica and Louise are super personable and funds work with very creative and
create beautiful graphic and great ad copy. So adds really
stand out and have the highest possible
performance. Here's another example
from the social bungalows, five-fingered
Instagram sales page. I love that she has
actual screenshots of messages received
from this program. And on the right-hand side, this is from Vanessa
allows boss gram Academy, which are actual videos from client she has
worked with in the past. So there are a few
different options when it comes to client testimonials. You can just have
a designed quote, screenshots of messages or
even videos if you so choose. Features seven is bright
and consistent color. Call to action button. Consisting colored
call to action buttons help create recognition. It's a good rule of thumb
to use the same color for your call to action button
through out your sales page. Now, obviously there
are some exceptions, but I think this is a
good rule of thumb to go. It's completely
different if you're on a website or just creating
something pretty silica. But if your actual
main goal is to convert sales or
to attract leads, it's really important to use a consistent
color and call to action button because it
creates that recognition of, okay, when I see this red color, it means I need to hit it
to actually buy or CRE, some sort of action. This creates patterns and your prospects mine
without them even knowing. So it really helps with
conversions on your sales page. Here's an example
from the social been blessed by figure
Instagram sales page. She uses this bright pink color with anything related to price. In this example, she says by course and has two
payment options. But also the 49 7
price is also in the color pink because it refers to actually buying this course. The only pinky see on this sales page refers
to anything from the price or the button to go to the next page to check out and then eventually
hit purchase. This is extremely critical, no matter what sales
page you're designing, is always a good rule
of thumb to create a consistent color palette,
but more importantly, a consistent calls
to action button to create that pattern in
your prospect's mind, feature a is a clearly
communicated money-back guarantee or your refund policy. This is primarily relevant
if you're selling a course membership or
high ticket program, people want security to actually back their
buying decisions. A money-back
guarantee essentially might be the extra push. A hesitant buyer might
need to click purchase. If you don't offer a
money-back guarantee, it's important to clearly
communicate your refund policy. This may be more
attractive if you're selling digital or
downloadable content. If you don't offer refunds due to the digital nature
of your product, you explicitly need to
communicate this so your buyers aren't confused after they purchase and maybe
want to refund. They already know
that you don't have a refund policy or you have
a money-back guarantee. It's really important to
communicate this before your prospects even by so you
can prevent any confusion. Here's an example
from mainland tans happened subscribers toolkit. She has a 30-day money-back
guarantee because she truly believes in her program and basically takes
on all the risk. If someone purchases and
pays a high ticket price for this program
because she truly believes in the
concept and record. It might persuade hesitant
virus actually hit purchased, knowing the fact that
the brand actually has their back and truly
believes in their process, that they'd be willing to
offer a money-back guarantee. Feature nine is an FAQ section to handle any
pre-existing objections. A frequently asked questions
section is great to handle any objections prospects may have before deciding
to purchase. The goal of this
section is to be super crystal clear
on expectations. This makes the buying decision slightly easier
on your prospect. Here's an example from the social bungalows five-fingered
Instagram sales page. She has obviously
compiled a bunch of questions that are
consistently asked, maybe an email on Instagram and DNS and puts it directly
on your sales page, show that any question that
comes to mind that isn't necessarily in the
sales page copy is answered in this accordion. I think an FAQ section is
absolutely necessary because it helps handle objections before someone decides to
actually purchase. This essentially will
help your buyer make a decision whether
it's purchasing, being added to your waitlist, opting into your lead magnet, no matter what it is, I think an FAQ section is always a good feature
to have when you're writing sales page
copy featured 10 is no navigation or menu bar. This might be a little
bit confusing to you if you think of sales pages as
just a part of a website, but really the only button on your sales page should
be your call to action. A lot of people
get this wrong and it's so important
to actually custom code having no navigation or
menu bar on a sales page. A menu bar can actually be an easy distraction away
from your sales page, which is a marketing. No, no. This is especially true if
he planned to funnel people from other platforms such
as social media or email, because the point
of marketing is actually capture
people's attention. So you want to keep them
focus on the end goal, which is maybe purchasing or opting into your lead magnet, because that is the only thing
they should be reminded. If you have a menu bar, they might get distracted
and might read about your About page or
read your services or your client testimonials
and might completely forget the fact that they were here
on your website to purchase. Removing the menu bar helps your prospect keep focus
on the task at hand, which is reading your sales page and hopefully converting them into a purchase or some
sort of converted action. Here's an example from my own sales page,
blueprint, wait, last, this was when
I was offering this class on my own website. I have the weightless as
the only call to action. And obviously that
it's the same color, which is a really
important feature as well. I completely removed the menu on the page because
I wanted to make sure that the only action they did was to actually
join the waitlist. Here's an example from Amy Porter fields
list folder society. And you may notice that
she has a menu bar. The interesting part
about this menu is that it doesn't actually
off this sales page. It just filters down to
a section on sales page. So if you look at inside
look it will just give you an insight book of the
list builder society. And obviously she has
been role now button big and bold and consistent
color throughout. If you do decide to have a menu just for the
look and feel to it, I recommend maybe
using a scroll so that it actually scroll says
action so they can skip through a long sales page or completely removing it
completely and only having a button that feature 11 is cohesive colors and
consistent branding. If throughout your sales
page, colors, fonts, imagery, and your overall
sales page aesthetics play a role in branding. When done right,
Randy helps build awareness and brand recognition. A well thought out
brand will create a lasting impression on your buyer during
the pre-purchase, during the purchase and
post purchase process, I love using Pinterest
as a resource to get brand inspiration when designing sales pages and brands
for my clients, because it helps me
actually visualize what sales page can look like when working with someone
sales page copy. Obviously, this class is
all about writing copy. So if you want to create
sales pages in the future, definitely using the copy
as the main foundation and then Adyen
colors and branding later on is really essential. A short screenshot of my sales stage group and
waitlist sales page. And basically the colors are
cohesive on my sales page, the colors are cohesive
and the slide deck, the colors are cohesive in
the actual workbook and worksheets and
PowerPoints and slides. And it's really
important to create this cohesiveness
when you're branding a certain course or program or website because it helps
create recognition. So you want to make sure that
the cohesiveness is eight. And this really helps communicate everything
that needs to be communicated in a very
beautiful and authentic way with your audience features. Well, is an e-mail address to contact support at the
footer of your page, you should think about having
some sort of contact e-mail address for prospects to reach out if they have any questions. This is especially
important if you're selling a high ticket
program because it helps gave your prospects a little bit more comfort
in their buying decision. This allows prospects ask any
other questions they might have about your offer that your sales page maybe
didn't an answer. And then eventually once you start getting
consistent questions, you can then add
them into your FAQ. So I think having
email support can only help you long
term because it also gives you client feedback on maybe what things are
missing on your sales page. Or it actually helps convert hesitant buyers Into Buyers
because you can clearly communicate and answer
any questions or handle any objections that it
has a buyer might have. Here's an example from myself
stage blueprint sales page. And basically I have
my e-mail address where they be able to
send me a question if they need to about the blueprint so that I can guide them
in the right direction and also gives them a bit
more comfort knowing the fact that I am just an e-mail away if they do
have any questions. So having an e-mail address at your footer can only benefit you because it allows people
to actually reach out to you if they
have any questions.
6. Conducting Market Research: Now that we've covered all of the different features of a high converting sales page, we will now be moving on market research. So this is essentially dissecting industry leaders sales pages, and getting some ideas of fishes, what's working in my industry? This is what's not working in my industry. This is what people who are doing really well in the space are doing. And this is some inspiration of things I can implement into my own sales page when actually going into this space and sang something online, It's a really good rule of thumb to get some market research ideas when thinking of writing your own sales page, because obviously there will be competitors out there. So you want to make sure you analyze all of the different sales pages and marketing material to other industry leaders in your space are doing and what they're doing well, so you can then possibly use it as inspiration when writing your own sales page copy to truly set yourself apart, you need to know what your competition is selling. It is important to take some time to analyze your competition, dissect their sales pages, see what features they have and actually interpret their tone of voice. So in the checklist, I've actually included space for you to actually create a list of your top five to ten competitors. The offers that they sell that either directly or indirectly compete with their offer and the tone of language they portray in their writing. So the biggest thing is to conduct market research. Ideas of what other sales pages have to offer. I think the best way to learn is actually analyze what's working in the industry. So there are a number of business leaders in the entrepreneurial space, perhaps looking at some of their sales pages, or perhaps there's a coach or educator in your space that does sales pages really well. So in total, I have five questions which I'll shortly and briefly cover in this video. But again, they're all included in your checklist and the market research section. So number one, what products programs are, says, Do they sell, and what transformation does each offer? Cell number two, what is their tone of voice? How does their tone of voice make you feel? Number 3, what features of their sales page worth? Well, which features do you like? Best? Number 4, what features of their sales speeches do you not like? What areas can they perhaps improve on? And number 5, what is the price of each offer and how do they actually positioned themselves? So those are the five primary questions I want you to ask yourself when analyzing other industry leaders sales pages. This will help you kind of get an idea of what's out there, what sales pages exist, what sales pages are converting. You can typically see how well a program is doing on all the testimonials they have on their sales page. So the more testimonials they have, odds are, the better the program is to take some time to actually look into the industry, look at other people's sales pages, look at your competitors sales pages to really get a clear understanding of what exists when writing sales page copy. To take some time to analyze this and answer these questions. And I can't wait to see you in the clarity questions workshop where we'll be covering all of the different questions you need to answer before diving into writing sales page copy.
7. Clarity Questions Writing Workshop: Welcome to the clarity questions workshop. Before diving into this video, make sure you download the sales page clarity questions where this can be found in the folder that you downloaded at the beginning of the class. There are two versions available for download in the material section. One is a blank doc made for you to easily fill in your own answers in a second is my own version. They examples we will go through in this video. Feel free to use my copy for reference and inspiration when writing your own version. If you haven't yet, pause this video and download or print out your workbook so you can easily follow along throughout the video to start brands that have a high converting sales page don't have high conversions because of blood. They do so because they have strategically position their solutions to solve their clients biggest pain points, the clarity questions workshop is designed to help you break down the content you'll be putting onto your sales page by getting crystal clear with your offer, there will be a total of 20 questions. Think of it like we're playing 20 questions, but sales page addition should be fun and it should get your brain flowing with all these ideas of how you want to serve your clients. It's essentially get a clear understanding of your unique selling points. I have provided some examples for each question, which you can use as reference and inspiration when writing your own answer each question, this workshop will be broken down into five different lessons so that you can easily tackle each group of questions based on each topic will be all about your offer. Part 2 will be all about your audience. Part 3 is all about your connection to your audience. Part 4 is all about you. And lastly, Part 5 is all about objection. Handling. It's important to set some time aside so you can get into a flow state whiles answering these questions. This will essentially serve as the foundation of your sales page copy. When we move into the template section, Let's get started.
8. Your Offer: One of the clarity questions workshop is everything about your offer and what you are selling for all of my examples throughout the clarity questions workshop, I'll be using this class as if I were selling it publicly to an audience as my example. Just so you can get a gist of what my process looks like when writing a sales page for a specific product. And it because you are going through this class at the moment, it will also help you envision my entire process of writing a sales page for a product. Question one, what is the name of your program, course or product? Here are some examples when I was coming up with names for this class as if it were. And of course, the sales page blueprint, the sales page template pack, sales page conversion kit, the magnetic marketing machine, lead magnet template pack. So if you are working with a client or selling your own program for service or products, give it a name and take some time to answer the question. And Philadelphia in your workbook, question two, what will people achieve with your offer? My example is the sales page blueprint will help entrepreneurs right a high converting sales page in less than one week with easy to follow templates, because this is a copywriting class. I wanted to communicate the fact that people will be able to get templates and be able to write copy for a high converting sales pages. So that's what I wanted to communicate with this offer in one sentence or less, I want you to think about what people will actually be able to achieve with your offer if they go through your program or course or work with you. So you kind of have an overview. We'll go more in depth later. So one sentence for now is enough. This is just kind of warming you up so you can actually get into a flow state and write more in-depth answers, which will eventually come in handy when we go through the templates later on in this class. So take some time now to pause this video and answer this question. Question 3, Create a list of everything or clients receive as soon as they hit purchase. For the sales page blueprint to get sales page templates, you get sales page clarity questions, you get foundational learning videos and lessons. Menu also get an implementation workshop. So this is a list of everything that a buyer would get if they were to purchase this course. Basically, you want to create a list of everything that your clients will receive as soon as they hit purchase. If you remember from the beginning in the features of the sales page section, this will actually help you with your value stack when you go into the sales page templates and then actually implement something there. So think about everything that your clients would receive as soon as they hit purchase. If you're selling a course, if you are selling, make up some names of things people would get if they were to buy a certain thing and take some time to answer this question before moving onto the next slide. Question for how is your offers structured? So this program will be broken down into three different sections. First, people will learn sales speech fundamentals where we will dissect sales pages of leaders across industries. This will essentially set the foundation of the entire program. Second, they will learn about this central clarity questions they must answer prior to writing their first draft of their sales page copy. This will be done together with a workshop, hence the workshop we're in right now. Third, there'll be then introduced to different sales page templates and figure out which template is for whom and for them and relevant to what they're working on. Once they choose a template they want to use, they can then jump until workshop to see which one is the best for their scenario. You will then fill out the template together. Finally, once completed, they will have their first draft of their sales page copy written and ready to be mocked up in InDesign. So this is basically how I broke down this class to make it a lot more tangible and also plane to buyers in students what they would get if they were to purchase this program. So you want to break down your offer and explain how it's structured. So then you can create this roadmap of okay, when you press buy, or when you start working with me, this is exactly the step-by-step process that happens for you to go from a to B. And the more you can communicate that, the more your clients will feel involved in the decision process, more supported. And you really want to make this as simple and seamless as possible. So if he can describe this in just a few short sentences and few sections, the better. So take some time now to answer this question. How is your offer? And pause this video before moving on to the next slide, Question 5, what have you created to make the program or offer easier to implement? So the sales page blueprint will allow entrepreneurs to easily write sales page content and just a few days, instead of struggling with procrastination and scouring the internet for advice on sales page content and copy by students will be able to finally write content that will instantly attract so many clients into their offer. There's no need to hire expensive copywriters. So this is my differentiating factor of, okay, if you are a student in this class, what will become easier in your life? I teach everything from copywriting and writing, sales copy, these things people we may need to avoid because they decide to choose going with this class as opposed to something else, is the fact that they don't need to hire expensive copywriters. And they'll actually be learning my step-by-step process of how I actually work with copywriting clients when designing sales pages. So take some time to think about what have you created to make your program, your offer, your service, or whatever it is you are selling easier to implement. If you are applying this workshop to a client you're working with, think about what your client has made to make their program are often easier to implement. Take some time to pause this video and answer this question before moving on, the next slide, Questions 6. What training resources have been created to coach your clients through the process? The sales page blueprint implementation workshop videos will give my clients a clear and easy to follow structure. So they can easily follow along and use the templates to write money-making sales page copy. I made this class with the idea in mind. The eye wants being able to help people right? Sales page copy in the most seamless and understanding way. I know writing webpages and sales copy can be really confusing, especially if you are a new coach or new freelancer or new entrepreneur in the space, I think when writing your own sales page, there is imposter syndrome when writing your own sales page. So with these templates and with this class and with these workshop videos, I want to make about process as easy as possible so you can focus on what you do best. And that is kind of why I created this class in the first place because I wanted to great training resources to give to my students actually implement my processes that I have spent years working on building. So that's essentially the training resources I have created for this class. Specifically, you want to think about this as it pertains to your business or one of your clients businesses, to take some time to answer this question before moving on. So that is the last question of this parts, which is all about your offering. In the next video, we'll be talking about your audience and dissecting questions about your audience. So you can get super crystal clear on what type of clients you want to attract into your program, into your business or whatever it is you are creating in terms of the sales page copy.
9. Getting to Know Your Audience: Part 2 of the clarity questions workshop is everything to do with your audience. Now, your audience is basically the main focus of being able to actually sell your program or service. Because the more specific you are with who you're targeting, the more your audience will actually feel like you're speaking to their exact. So that is the purpose of this part. Breaking down everything you need to know about your audience in just a few short questions. I shouldn't seven, Who did you create your product for, for this class? In particularly, I created this class for solo entrepreneurs ages 20 to 45, aspiring entrepreneurs, great ideas, but they are currently working in nine to five schedule and watch, figure out a way to make passive income or existing business owners who have a digital products that is ready for lunch. But they've been struggling with actually writing their sales messaging. And of course, creators who are struggling to actually gain traction and conversions from their soulmate clients. So I wanted to get super specific with the type of persona that I was attracting. Because then the more I can actually create content that fits and tailored to those clients. The biggest issue that I wanted to solve was actually helping people with their sales messaging. So that is what this entire class is about. Actually helping people with figuring out a way to get their courses and products and services and their messaging across so they can actually communicate to their soulmate clients. So think about your product. Who did you create it for? And if you're working with your client's product, who did they create their product for? If you're working with clients, it might be good to actually ask them these questions so you can kind of get an idea of what they think is their target audience. This is a good question to start with whenever it comes down to breaking down your audience. So take some time to answer this question, whether it's for you, whether it's for a client. And pause this video before moving on to the next slide question a, what do they want to achieve more than anything else? Class, I assume that most of my students wants to finally launch a product or program. They put their heart and soul into making. They want to make a difference in their soulmate clients lives for the better and want to actually make a change for helping people achieve some sort of goal. They know they have valuable information to share, but don't know how to actually sell that information through a sales page. So I know that students who take this class, I want to figure out how to actually launch a program or products that they've created. Whether it's used specifically, whether it's for a client that you're working with that wants to launch their own product or program. This is a really good question because you're thinking from the perspective of being in your audience. This actually helps you talk specifically to their goals and actually position your program or your offer as the solution to the thing that they are trying to achieve. So take some time to answer this question before moving on to the next slide, Question 9, describe your client's day-to-day life. Where are they now? So for this class in particularly, I want to talk about my client sage day life. I have assume that they are really busy. They're wearing too many different hats that they are constantly being pulled in different directions as the business owner, as entrepreneur and everything else, It's really difficult for them to balance being the visionary of the business, the Operations Manager, client relationship are all while playing the role of a launch strategist and copywriter. So I want to eliminate the role of them playing as the copywriter or the launch strategists. Because one of the biggest thing to actually getting a product launch and publish a is creating a beautifully written sales page and creating copy for that sales page that actually communicates what you're selling and the most effective way so that you can actually increase your conversions. So think about your client states day life. If you are writing the sales page for your own freelance business or your own business, think about your clients and their day to day. If you're working with a client and are creating the sales page for a client. So someone that's not, you, make sure you ask them these questions because it will actually help you write sales page copy and also give you some ideas of, okay, this is what my client thinks they're looking for. This is how I could actually improve their writing and put it into a cohesive sales page. So take some time to think about your client's day-to-day life. Where are they now? What are they struggling with? What things do they constantly running to? Pause this video before moving on to the next slide. Moving on to question number 10, explain how your offer will make your client's life easier. What will their life look like after? So in question 9, we talked about where your clients are now. And then moving on to question 10, we want to talk about your clients like after you've come into their life with your solution. So for my example, the sales page blueprint will reduce stress and anxiety around creating a sales page, but their launch schedule back on track. The finally have the tool set to be able to easily write sales copy and simple and effective way with bite-size implementation and writing workshops, I'll hold them accountable and make sure they procrastinating and start writing money-making sales copy on paper instead of scouring the internet for ticks, still have my methodology at their fingertips and they won't have to start from scratch or constantly stare at a blank Google Doc as they'll be able to use my fill in the blank template. So the key is moving from question to question 10 is to describe the journey from point a to point B. What will your clients lives look like after you've come into their life? And how will you change it for the better? So you want to communicate everything your offer will change for your clients. And essentially this will help you position your product and basically paint a vivid picture of Heaven and Hell going from point a to point B in there situation and what that will look like in their lives. So you want to be really vivid with your description. Because as mentioned in the different features of a sales page, the more vivid your sales page A's and the more your clients and prospects can visualize a transformation that is going to happen, the better it is for you and the better it is for conversions. To take some time to think about this question and write down your answer. In the next section, we'll be responding to questions all about your connection. And please remember, do not move on to the next section until you finish all 10 of these questions. As this really does set the foundation for the copy you'll be writing in your sales page using my templates later on.
10. What is Your Connection?: Part 3 is all about building your connection with your audience. So in this part, we'll actually be breaking down your audience's state today and making connections from their life to yours and selling yourself as someone that they should look up to, to actually make that connection to your audience as the trusted expert or mentor in your industry. So this part is all about building that connection. I actually thinking about all of the different things on your audience goes through in their day-to-day, what things they're struggling with, what things you used to struggle with and actually making the connection between the two. Now, before going into the questions, I want to make sure that you finish all of the prior questions in part one and part two, because everything really build on top of one another in this workshop, which will all be implemented later on when you actually go throughout your sales page copy using the templates. So make sure all of the questions prior to this hard in this section are done. This is setting the foundation of the coffee that you'll be writing in the next section of this class. So question 11 will have most of your clients tried that hasn't worked. Maybe the students that are taking Class have previously hired professional sales page copywriters for thousands of dollars, only to feel like they didn't properly capture their brand voice. They have written sales page copy without a structure and find that nobody is actually converting on their existing sales pages. Or maybe they're running ads to their course in product sales page and are getting used to have a very low conversion rate AK running ads to their core product sales page, but your shrank notification bell isn't thinking. So this is just an example of some things that students of this class may have tried in the past before they actually found this program because it then allows you to she talks specifically to those objections when clients come up with the fact that, oh, well, I tried this in the past, so maybe this program isn't any different from that. So you want to speak to any of those objections? Think about what have most of your clients tried that hasn't worked. If you are doing this sales page for a client of yours, what have most of your clients client tried that hasn't worked? Well, primarily help with objection. Handling because everyone will face people who have objections. And the more you can actually speak to those objections before they come up and bore your audience will actually feel like they trust you and that you support them. So take some time to think about what have most of your clients tried and hasn't worked. Now pause this video and take some time to answer this question before moving on to the next slide, Question 12, what things to your clients no longer need to worry about after purchasing? After completing this class, students no longer need to worry about taking a shot in the dark and hoping for the best results. There'll be given at my exact methodology that is proven to work with my one-to-one clients and beyond. They'll save so much time. And I've spent years perfecting my craft as a funnel designer, copywriter, and media buyer, which is impossible for someone to learn by themselves in a day or two, especially if it's not their specialty. So the biggest thing that I wanted to communicate is I am sharing this exact proven method that I use time and time again, Creating funnels when i'm I'm designing sales pages whenever I'm writing copy because I know the structure. I really wanted to communicate this sigh of relief moment of if you go through this class, you will feel so much more relieved because you have this proven framework and process to follow. And that is primarily what I wanted to communicate about this class in particular. So think about what things to your clients no longer need to worry about if they purchase your program, if they start working with you, if they start working with your client, what things do they no longer need to worry about when they make that decision? Pause this video to answer this question before moving on to the next slide, Question 13. While annoying, things happen in your client's life on a daily basis, not knowing what to do next because of constant overwhelm and being pulled in so many different directions, they feel like, wow, if only someone could write my sales page for me, I'd have my product and service and everything that I'm offering ready to launch. Maybe people are hitting their sales page, but they barely receive any conversions. So these are the things that I speak specifically to throughout my entire class. I am attracting people who maybe our course creators and coaches. And they have these amazing programs that they've spent so much time creating, but no one is actually converting. That is a big pain point for a lot of my clients. Maybe someone wants actually learn how to write a sales page. So in that sense, instead of googling different things that a sales page should include in this class, I will give you the exact process and method in just a few hours. There are annoying things that happen in your client's day-to-day life to speak specifically to those annoying things and and really talk from the perspective of, okay, I know this is annoying, but my program, my service actually helps alleviate these annoying things out of your life. Pause this video to answer this question before moving on to the next slide, Question 14. What are three things that people in your audience stream of doing? Let's say, solve the biggest pain point you are helping them solve. Now that is a loaded questions. I'm just going to reread it again so you can kind of process it. What are three things that people in your audience stream of doing once they solve the biggest pain point you are helping them solve. So some of the things that my audience will actually be able to solve is finally making money on a product. Courts are that they poured their heart and soul into you in the parentheses, I have a fun descriptive, vivid phrase. As I mentioned in the feature section of this class, I want to make sure that different things are actually visual. Hearing that stripe notification bell make the punching sound. That's kind of another phrase for what I said in the above bullet point. The next thing is having clients tell them, oh my God, this is exactly what I've been looking for after they hit purchase. Having clients constantly tell them, I feel like I know you on a personal level and meet friends. Or maybe finally being able to design a beautiful sales page around copy that cells. So the biggest thing that I communicate with the outcome of this class is being able to write high converting copy backs cells. High converting copy that sells means you're creating authentic connections, but also having high conversions and more money coming into your bank account. So that is the biggest thing that I wanted to communicate with class in particularly. So think about at least three things. If you have more than obviously write down marks, I think the more the better. But think about three things that your audience streams of doing once they actually solve the biggest pain points in their life, take some time to answer this question and pause this video before moving on to the next slide, Question 15. While our three awesome micro wins that your client's experience after working with you or using your product, they'll finally be able to write sales page copy that cells. They'll finally gets super crystal clear on their offers so they can extract their soulmate buyers and they'll have a step-by-step framework and follow along to you and constantly launch after launch. So these are the tiny little wins that students will actually get after this class. Because the biggest thing is writing copy that cell's getting crystal clear on their offers so they can actually attract the right buyers into their business and also being given the framework that they can follow along to you and use for their own business launch after launch or for a bunch of different clients launch after launch. So these are the three micro wins that I talked about in this class. Specifically, to think about three awesome micro wins that your client's experience after working with you or using your product. Again, if you're doing this for clients and think of this in perspective, take some time to answer this question and pause this video before moving on. So that is the last question of this part of the clarity questions workshop. In the next section, you'll be answering questions about you and why you are the trusted mentor that people should trust. And for moving on to the next slide, make sure you finish all of the questions from one to 14 to the best of your ability. Because again, and this is the building blocks to actually creating a sales page that converts. Do you need the answers to all of these questions because these questions will actually be implemented onto your sales page copy later on when we bring in the sales page templates.
11. All About You: Everything in this part is all about you and why you are the trusted mentor people should go to for your existing service, for your program or whatever it is you're offering. You are the product if you're the personal brand new or the product if you are working with a client, your client is the product. So think about you as a trusted mentor or you as your client if they are the trusted mentor. Question 6, how did you become what you are today? What things did you use to struggle with or still struggle with that your clients will resonate with, contrary to belief, I used to struggle with marketing myself as a business. I spent years helping my one-to-one clients build marketing funnels. But when it came to actually selling myself as a service, I was at a loss for words and not in a good way when you market yourself. There are so many things on the line for your judgment and fear failure. We're on the top of my list. These were the two main things I actually kept me from sharing my strengths world. Once I overcame these spheres, I then launch my agency and have built an agency around building at beautifully designed websites and funnels. I started with marketing for other brands to market myself as a business, which essentially gave me a toolbox to be able to develop a framework for Markey strategies that work across several different industries. In addition to marketing my own business, I work with one-to-one client to range from fitness professionals, business coaches, course creators and passion driven entrepreneurs basically is a big paragraph, I know, but these are the things that I struggled with and that might resonate with students taking this class or my clients that I'm working with. Obviously, you are an expert in something and you are communicating that you are an expert in something. However, you also need to communicate the fact that it wasn't always that way. Maybe the reason you became a coach is because you went from point a to point B. You want to talk to your clients from where you were at point a, because that's likely where they are at. So you want to think about how did you get to where you are today and when you've got that point, what things did you struggle with? What things did you overcome that your clients will resonate with? Oftentimes people teach on things that you struggle with. And so think about the journey to get to where they're at now this will essentially help make those connections when writing your sales page copy, because it will allow you to be able to talk directly to those things that you used to struggle with in first-person because it will actually resonate with your audience to take some time to answer this question. Pause this video before moving on to the next slide, Question 17, in a sentence or two, what's your own journey been like from a struggling marketing professional to stepping into my Power, embracing my story and sharing my superpowers with the world so that I can help passion driven entrepreneurs attract and convert soulmate clients into their businesses. So that is kind of my mantra and my mission as a business. You want to keep it short and sweet because this might be in relation to your About section, but it also needs to be easy to read and easy to digest information so people can think of, Oh, well, this person's been able to achieve this entire journey from point a to point B. If she could do it, if he could do it, if they can do it, then I can probably do it too. And so you will want to communicate that in just a sentence or two. If it's a long sentence, that's okay. Think about your entire journey from point a to point B. What has that journey been like? Where did you start? Where did you end? And talk specifically to those different things so that you position yourself as a trusted expert in your space. I know I've said it several times. Peer writing the sales page for a client, then think of what their journeys been like up until this point. Take some time to answer this question and pause this video before moving onto the next slide. Question, what lights you up about your work? What are your favorite kinds of results to see in our clients? This is essentially your mission statement. Things that, that I love. I love hearing my client say things like, Oh my God, this makes so much sense. I can't believe I've never done this before. I use your methodology and I'm finally attracting my soulmate clients into my business. These are the things I use as my inspiration to creating really good programs, really good classes, really good courses, and really good services. I want to make my client's life as easy as possible, but also as seamless as possible. So that is the reason why I create these processes and frameworks to, I loved teaching other people. Because again, the biggest thing I want people to have is a sigh of relief moment. So that is something that really does like me up about my work and I loved doing it. And the more you can communicate what lights you up about your own work or what lights up your client about their work, the more you can actually communicate this mission that you're on. And then your audience will actually feel that mission through how you write through your sales pages, through your social media presence. And it's so exciting to see because I think the more you know your mission and the mission that you're on, the more you can actually communicate your Why and why. In the business of doing business, take some time to think about what lights you up about your work and what are your favorite kinds of results to see in your clients? So that is the final question of this section. In the next lesson, we'll be going into the final part of the Clery questions workshop in before we go there, I just want to salute you for getting it this far. There are two more questions in the next section, and you are just nearly there. And I'm so excited for you to wrap up all the questions in at the clarity questions workshop.
12. Objection Handling: Welcome to the final part of the clarity questions workshop part five will be all about objection. Handling. One of the main key features of writing a high converting sales page is you make sure your sales page handles any objections prior to your prospect even being able to think about what objections they have. So this section is all about objections and possible objections your clients might come up with when it comes to making a buying decision or some sort of action driven decision. And this section will be all about handling those objections and preventing those objections from coming up as an excuse when it comes to making a decision. Question 19 is to write a list of all possible questions a prospect may ask. So you want to write a list of all of the possible questions, concerns, hesitations that your prospects may have or feel before actually making decisions by. So here is a list of some of the questions I came up with. For my example, what happens when I purchased the sales page blueprint? Does this course work with the WordPress, Squarespace, click funnels, thrive themes? How long will it take to have my sales page copy written? How much time do I need to is there a money-back guarantee? Will I get 1 and 1 access to Angeles? So obviously, there are a variety of different questions that your clients may you, that maybe you didn't really go into depth on, on your sales page, but doesn't make them any less important. So this is basically to cover all of the possible objections. So for question 19, I want you to write down any possible question that will come up. So pause this video to write down all the questions, hesitations concerned prospects may ask before moving on to the next question. And now we're on to Question 20, Which is the final question of the clarity questions workshop. I want you to copy all of the questions you wrote in the previous section and write those answers to each of those individual questions. Tried to be as clear and concise as possible to avoid confusion. So I'm only going to cover two examples because obviously it will become really wordy if I do all of it. You do have my full-blown answers in at the clarity questions workshop, PF and worksheet. So make sure to reference those if you so choose. So basically one of the questions I came up with was, what happens when I purchased the sales page we've read my answer is, upon purchase, you'll be asked to create an account to access your sales, which we print dashboard. This is where you'll be able to access the blueprint worksheets, video lessons, implementation workshops and sales page templates. Does this work with job, the WordPress, click funnels, et cetera? Spb only focuses on writing sales page copy it or not. Design to the methodology works with whatever funnel builder or website platform you use. Then I have a number of answers that I also wrote in my example in the worksheet that you have in front of you for a question 20, I want you to write down all of your answers to all of the objections your clients might have or any concerns or questions and hesitations they might have an tried to be as crystal clear as possible. Essentially what we'll be doing is implementing these and possibly an FAQ section on your sales page, or even sprinkling out these tidbits into your entire sales page as a whole. So that is the last section of the entire clarity questions workshop. I am excited because in the next section of this class we'll actually be using the template and implementing the answers that you filled out throughout this entire workshop into the sales page templates I've previously created and use time and time again for all of my client. Now, before moving on to the next lesson, make sure you've completed all questions in the clarity questions workshop. Maybe proofread your answers and edit them and improve them. I think the more in zaps your answers are, the easier it will be to actually implement a template into your sales page copy. So take some time to proofread before you actually move into the lesson and I'm so excited to get started.
13. The Sales Page Templates: This section is all about the sales page templates which you will now have in your business toolbox for life. If you haven't already be sure to click the link down below to download the templates, to be able to edit them, you'll need to add them to your own Google Drive. All you'll need to do is click file in the top left-hand corner and then click make a copy. This will allow you to edit and make changes to the templates as you see fit template one is for course creators in coaches. If you are a client you're working with is selling a course or a coaching program. And this template is for you. Template number two is for service providers. If you are a client you are working with sell services such as marketing and design, development or any other service. It's for you, somebody, number three, I've titled the trusted mentor. This can be used for entrepreneurs who want to position themselves as a trusted mentor. Each template has screenshots of sales page copy I've written for past clients and inside my own business. So you have a clear visual of each section of the template. Remember, all of these templates are available free to use for your own business or for your clients. However, please do not copy my examples, verbatim, plagiarism, the templates are pretty self-explanatory and fill-in-the-blank sections. The texts and the red color is for you to fill out with your own copy using your answer 0 in the 30 questions workshop. As a guy, remember that your answers you row in the workshop may need to be reworded to fit the tax in the template. Be sure to note that the templates aren't perfect and every use case, however, you can use these three templates as a foundation whenever you write sales copy for your business or for clients that you work with, you can even cross-reference them or even combine them. If he said, I'm so excited for you to jump right in.
14. The Course Creator / Coach: Welcome to template number 1, which is four fourths creators and coaches. This is basically for any course creator or coach that is looking to change people's lives for the better. So just to give you a quick overview of the templates, each block of text, size highlighted in black refers to a new section of coffee. So think of a website and think of each section as part of a sales page that, that you'd imagine design. So that's kind of how I've broken it down. And then each section that is a red is actually a place for you to type in your own taxed and fill in the blank. Obviously, I have included examples for each section of the on your sales page. So you can always use this as reference again and please do not copy of my examples word for word verbatim as that is plagiarism. So just giving you a quick overview for the course creator and coach, I'm just going to scroll through the whole thing. You can kind of get a big picture overview of what this would include. There are 14 sections here, and each section actually has a screenshot. So for my example, I'm using on my client Sophie, I wrote sales page copy for a 14 day challenge is actually this entire sales page is live and running and constantly drive sales every single month. I know it definitely converts. The biggest thing about writing sales pages is the structure. So that's kinda what I've created with this example as well as with this template is actually introducing people to the course or the program that will actually change people's lives. And then funneling them down all the way to a point where they feel like, should I buy it? Yes or no? Just start. The first section is all about the captivating headlines. I'm going to review the examples because this kind of goes word for word verbatim with actually the texts that I've left for you. And this will change depending on what you're selling. For the example I use for Sophie, It says 14 day, you've got this challenge. Essentially the name of the program, transform your life from the inside out and make up every morning feeling like I got this. So that is kind of the feeling he wanted someone to feel when they first landed on our sales page. This is above the fold. And the first thing someone will read when they come to this sales page, whether they're funneled from Instagram or YouTube or a referral, whatever it might be, you want the first section to be captivating, but also something that will make people want to stick around and keep reading. The second bit is all about your client struggle. So what I've done for this sales page in particular is to actually call out the clients were looking to attract. So this basically talks about this program is for you. If you feel stuck life Scott, you bogged down by life admin. You constantly find yourself putting other people's needs before you feel exhausted, et cetera, et cetera, et cetera. So you want to specifically call out pain points that your client struggle with in this section and tell them, you know, if any of these resonate with you, it's totally okay. You're in the right place and I support you. So again, this helps actually filter people who might not want to buy. Because if someone reads this and feels like, oh, this doesn't sound like me, then that's fine. Maybe this program isn't aligned with what is going on in their life at the moment. But what this actually does is it filters people who actually feel the way that IV explain. And then hopefully you will be able to find your program as some sort of solution or fixed to their biggest pain points. So number 2 is all about your clients struggle. Number 3 is then overcoming the central challenge. So basically, you know, they just talks about all of their pain points. They say Yeah, to me, it sounds like me. Now you have to reassure them of okay. You are actually capable of achieving more. Your pain points are just pain points now, but you could overcome them. So you have to give them some sort of inspirational quote or motivation that makes them feel like, okay, yeah, I do got this. I am capable of this. So this is kind of number 3, overcoming the challenge of all of the pain points you just mentioned prior. And then number 4, introducing your program. So introducing your program after calling out your client's pain points and then also giving them a motivation of there is more to life than a day to day life that you're currently living. This program intro is placed very strategically because it basically says, Okay, well you feel this way. I can help. You feel this way in terms of imagery, I love using sneak peeks into the actual program. So this is a sneak peek into the video, into her actual program, into a workbooks that she's created, and then a short description of the product or program. Next thing is the value stack. And this is so important when it comes to writing sales pages gives you need to sell value. The biggest thing about a sales page is that your clients and prospects needs to actually make a connection to what they will get if they purchase and whether or not it's actually worth the price that you're pitching them. So that is basically what you need to focus on in this value. This is just a short screenshot. I think there's probably like five to ten other things that they get and other features that we mentioned actually on the sales page. But I didn't want to include them all obviously because that would take up the whole page. So I will need to reach out to you here. And the biggest thing is making sure you have the title of the feature. So in this sales page in particular, we had 15 yoga classes and 14 meditations, and then a short description of each feature. And then we have the value of what that feature has to. Putting a price tag on each feature actually helps build the value. And that's the purpose of the value stack is to constantly build value. So you're telling them, okay, 15 yoga class, that's 200 pound value. 14 meditation's, that's a 105 pounds value. So you want to continue to build this and then on top of that and move on to the bonus value stack. So then after us all of your features, you kind of tell them, Okay, Well actually, that's all really great, but I'm going to give you more than you think I gave you. So adding a bunch of bonuses if you want to, you could even add price tags here, just actually build this value on top of each other. Going on from that, then you talk about your value and your discount offer for Sophie in particular, we said, okay, we listed all of these things. That's a total value of 385 pounds private one hour training session with me cost a 150 pounds. You've got the challenges over 14 hours of weaving classes, meditations, workshops, and provide so much more than I can ever provide an a one hour session. My life's mission is to bring the power of yoga and meditation into people's lives so they can feel stronger, cultivate balance and have a greater appreciation for life. I don't want anything standing in the way between you and experiencing the benefits of yoga. So I've reduced the price of the 14 day challenge all the way down to 70 pounds for one year access. That's only five pounds per day and then actually pitching them the price. You see, okay, All Up until this point you've pitched them this value stack of 385 pounds, but now we're offering at a 70 pound price, and that's seems like a steel. So basically after value sacking, the biggest thing is to pitch your price and it strategically placed, because now that someone's already over halfway down your sales page, they've moved from the top of your funnel to the middle of the funnel and arm now actually interested in purchasing whatever it is you're selling. So this is strategically placed after your value stack. And then it's always really good to put client testimonials right after you put the prize. Putting testimonials right up to the price is very strategic because people might be turned off by a price. You know, you can't please everyone. So when you actually put testimonials after you've picked your price, you say, Okay, I've helped all of these other people at this. Do you want speed max? Essentially what you're saying, you want prospects to see themselves in the shoes of past clients of yours. And that's the main purpose of testimonials. You want to sell, some sort of transformation you helped your clients achieve. So that is strategically place in terms of your testimonials right after he picks price and then eventually going into what you'll gain if they actually say yes, well, you'll gain a daily practice that encouraged you to cultivate balance, a sense of compassion, healthy coping mechanisms, more energy and expansive mindset. So basically then talking about, okay, you know, everything you're going to get now Is everything else you'll gain from this program or from this course, and then moving down into the actual process. So how does it work if they enter into your program, if the buyer course, if they take your challenge, whatever it is you're selling, explain to them what the process actually looks like. So it's Sophie sales page in particular. We thought the best way to break it down is actually how it works. People might be questioning, okay, well, this is a 14 day challenge. Do I get one on one axis? See you or how does it work? So basically, for this example, what, where and when, and basically explained our entire process. This can look different depending on what you are selling. So say for example, you have different modules or you have a timeframe that you help people accomplish things over. Maybe that might be applicable in this section. So this could change depending on what you're selling, moving on at you then move on to the trusted friend and a actually introduce yourself, make connection and say, hey, I'm not just anyone. I am qualified to be teaching this because of XYZ. I've helped people accomplish us because of XYZ, you want to build trust with your audience. And the best way to do this is by creating a short bio that actually connects you to your audience. I did ask you a question round this connection area in the clarity questions workshop. So don't hesitate to pull content from that. And again, you want people to gain your trust. That's the biggest thing with a sales page. You constantly throughout the entire thing, wants to build trust and say, I am qualified to be teaching this. Are you going to join and go on this journey with me? That is basically what she wants to do. And then you apply more relevant testimonials. You can never have too many testimonials on your sales page. I think the more the better because it just goes to show how many people you've helped seed. And then moving on to a frequently asked questions section. So a frequently asked questions section is very important on a sales page because it just answers Any objections that your clients might have. So if you can pre handle any objections clients may have about your program or course, then definitely put it in the FAQ section because this will increase the convergence of your sales page because you're actually showing them. I've actually thought about objection already. Here's your answer. Then finally, going on to the last memorable call to action, you always want to end on a very clear, simple call to action to remind them you came to the sales page because you want to join this program by this course, join this challenge, whatever it is you're selling, make sure it ends on the final call to action without any flutter or anything of below this call to action because it's just the disruption away from the main purpose they came to your sales page. Start with, so make sure your final call to action is the very last thing your clients. So I hope that kind of helps break down this template that's made specifically for course creators and coaches. Again, make sure you reference the clarity question workshop answers that you've written in the workshop before, because that will just make writing a sales page. You've already answered the core questions about your audience, about yourself, about your offer, the biggest thing now it's actually focus on implementing the answers to those questions into sales page that seamlessly flow. So I hope this template gives you the foundation that you need to write a sales page if your course creator or a coach, or if you are working with a course creator or coach. And that's all I have for template one. In the next lesson we'll actually be reviewing template too, which follows a similar structure, but is focused primarily on service providers.
15. The Service Provider: Welcome to template number two, which is primarily, again for service providers. This is useful if you provide any type of service from web design, web development, marketing, whatever it is, if you're selling a service, work with Wien's been definitely uses template as a foundation of your sales page. As mentioned previously, all of the examples I've included are actually real life examples that I've written for my copywriting clients. So please do not copy these examples word for word verbatim as that is plagiarizing. I'm just gonna give you a brief overview. Each tax highlighted in black refers to new section and each box is basically an example of this tax that I'm writing. Anything in red is actually a place for you to fill in the blank, using the answers from the clarity questions workshop as a guide to actually respond to these questions. So this template has a number of different sections that is focused on selling a service. When it comes to selling services, your sales page doesn't necessarily have to be extremely long, but it doesn't do the job of inspiring someone to book a call or send you an email or inquire about your services. So that is primarily what this template is about. And yeah, I'm just going to dive right. In this example I'll be using on my client's Gabby from clarity branding and co as example, for this sales page template, I actually wrote this copy for her design and branding business, and it is live at the moment. So I'm very excited to break down her sales page as a web designer and branding expert to actually show that when selling a service areas also a structured to funnel to inquire about your services or even book a call with you if you want them to call, it feels so basically the first section is your tagline. You want to call out what you're committed to you and what you help your clients achieve. So for Gabby's example, we wrote, were committed to you in your mission for the amount of heart and soul you put into your business, you deserve a brand that supports the life you want and the cons you believe in. So the biggest thing we wanted to focus on for her brand was actually making her brand voice feel very authentic from the Haar and actually make your client feel really supported on their business goals in their business mission, you want to say explicitly what you're committed to and why you help your clients achieve XYZ. The next thing is your mission for 100 Gabby's example, we said we custom tray our brand and design packages to meet your business goals. So here's actually where you'll want to write about something that lights you up about your work or what goals you help your clients achieve, or what pain points you'd help alleviate. You want to talk about your mission should quickly after you talk about your tagline, because it also helps filter out people who might not be aligned with what you offer as a service. So talking about who you help and what you do is definitely so important route of a Guinea where sales page, especially when selling a service. The next thing is a service overview. So you'll want to actually lists all of the possible services that you've. And this is an example that we used for Gabby. So she obviously offering web design and branding and then she had a small snippet of service number line, which is web design and a description of service one. And for her in particular, she actually has different types of packages for her web design service. So if you have packages with a specific service, then definitely mentioned that on your sales page. However, if you just focus on services, you could also just do this section, especially if you want people to inquire about rice as prices change per project. So definitely making sure you have a structure to how you actually list your service. You definitely don't want to just list your and says in bullet list format you want to give some sort of description to continuously build trust with a prospect that might be on your website. So that is basically the purpose of breaking down your services and the packages within a service. This is essentially while all of her service sections look like she also has a branding one, which also had branding packages beneath it. Then moving on to client testimonials. So now that you've listed all of the services, you want to actually insert a series of testimonials from clients or even case studies that you've received from past clients. Testimonials is the main thing that builds trust with prospects. In the more testimonials you scatter on your sales page and across your website. A better, because the real truth is, is people see themselves in your past client shoes. So if you have real comments or feedback or testimonials from past clients and definitely insert them after you less your services. And then moving on to custom solutions. Obviously as a service provider, there isn't always going to be a one size fits all for all of your different projects. So actually mentioning the fact that you actually offer more than the justice services you offer might be the sense of shock you might need to build, especially if someone reads through your sales page a really likes your vibe, really likes your brand, really like he was a person. But maybe they don't really see the exact thing they're looking for listed in your services. You might need to give them. Sort of reassurance by saying, Okay, I said I offer all of these services and I do a little bit more, but I can't do XYZ. This is really important because this allows you to upsell on your packages that you have listed on your website or on your services page, but also communicates the fact that you are capable of more if you so choose to offer custom solutions. The next bit is your soulmate client. So basically, for Gabby, we really wanted to communicate who she wanted to track. So we strategically placed this at the end of the sales page because we wanted to communicate. Okay. I only want to work with you a few fit. So we've listed basically everything that we'd want someone coming to her business to feel or chew embodied. So as an example, we said clarity branding CO is for you if you want to launch a business with Hartman purpose. So it's Abram that authentically communicate your mission, make a difference at positively impacts people's lives, lead us socially responsible business acts in the best interests of society, et cetera, et cetera. You really wanted to call out exactly the type of person she wanted to track. And obviously the type of client she attracts will resonate with one of these things that we mentioned, which actually makes them one step closer to inquiring about a service, not call. So that's the main purpose of calling your client to action in this section, the next thing is the trusted friends. So obviously, I am all about authentically building trust. If you are a service provider, you are your brand and you want to build trust with an audience. And that is the primary thing you need to focus on is actually saying, this is what I do. This is why I do this and this is how I can help you. You have a meshing, you ventured to the industry because of some sort of reason. And you need to explain that to your clients because clients lot to feel that the people they work with are real people and they can't know that unless you are explicitly telling them all of the different things that you do an offer. Trusted friends action is all about building trust and also showing the human in you and basically everything that you're passionate about and why you do the work that you do. And then number 8 is the final call to action. You should always end on a call to action because this is what encourages them to take the next step. What do you want them to do? Do you want them to book a call? If the answer is yes, maybe you screen direct them to your calendar if you want them to inquire about service before jumping on a call with them, maybe you send them to your contact form. The biggest thing is the fact that now you build trust, you've listed all of your services. You've listed exactly who you help and what you help them accomplish. And then the next thing is to paul or inquire about your service, and that is a B last call to action you should have as a service provider. So that is basically Template 2 as a whole. It's pretty short because obviously if you don't want a really long sales page, especially if you're offering services because people get decision fatigue. So if it's too long, it might be too much for someone to read. And I find that when it comes to selling services, the biggest thing is actually showing that you're capable of helping clients achieve XYZ. And that comes through and testimonials that comes through the descriptions of your services, that come through in your branding and design, that comes through your biography about how you work and what you do and who you are and why you do the things that you do. And so that is the primary thing when it comes to writing sales page copy as a service provider is you want to make sure everything really nicely funnels and build trust with your audience. And then also funnels them down to the main call to action, being on call or inquiry. So I hope that video helped. Again, don't forget to use the answers you wrote from the clarity questions workshop and implement them into the template. If you are a service provider, it will just be so much easier to accomplish and, you know, implement into the fill in the blanks because I've structured the questions to fit these templates. So I hope that helps and I can't wait to see what you write.
16. The Trusted Mentor: And now we're onto template numbers 3, the trusted mentor. This sales page can be used for coaches, mentors or course creators that actually want to build a connection, a width soulmate clients and build trust with soulmate clients. So the example I'll be using for this template is actually one from my own sales page. It's basically when I was selling this program on my own Platform. This is basically what it looked like and what the sales page looks like. This is breaking down my own sales page and why I do what I do and why this proven method and process works time and time again, again, as mentioned in all of the other template videos, please do not copy my examples, word for word verbatim. That is plagiarism. However, you can use the template and then create your own copy based on the answers you used in the workshop prior. So basically, the first section is always starting out with a captivating headlines for this program called the sales page blueprint, I basically inserted the name of the product and then a short description of what people will accomplish when they take this program easily write a high converting sales page in less than a day with easy to follow template. The next thing is creating a deep emotional connection. Imagine if you could internalists of things that your clients stream of accomplishing. So my example is imagine if he could reduce stress and anxiety around writing your sales page copy. Think I'm joking. We'll take look at these results. Always mentioning testimonials throughout your sales pages. Always a win-win because it actually tells a story of past winds from past clients and people see themselves in the shoes of past clients. So this is really important and also making the emotional connection of imaginal life where XYZ, what an exam. This is kind of a hook and actually pulls them into okay, well, that life doesn't look like reality to me. How can I turn that into my reality? So then that will entice them to keep reading in the next section, the next part is actually overcoming of a central challenge. Writing our sales page just got a whole lot easier. What's the sales page blueprints, basically talking about your solution, the challenge you'll overcome, and y that will happen. So that is basically a short snippet of that. And then also making them have some sort of psychological commit, ready to finally insert whatever goal they want to accomplish. Ready to write money-making sales pages. Instead of looking at a blank Google Doc and starting from scratch, you'll be able to fill in the blank template easily follow along with bite-size writing workshops so you can get your sales page up and running. Finally, have soulmate clients running to your checkout page. And finally here your stripe notification bell, doing after day. So that is a basically creating a visual of a commitment they'll make if they continue on with the program. She builds trust because it goes to show that all they should deal with you because this is how they will feel if they do. So that is the main purpose of the psychological commitment and the sales page up until this point, and then going into the offers sac, so introducing your program and then a short description of your program, introducing the sales page blueprint, a comprehensive workshop based course made for action driven entrepreneurs to get their sales page copy written and they're offered. The next thing is a sneak peak. Here's what's waiting for you inside the name of your program, feature one and a description of feature 1. And then basically a list of all the different features and all of the different descriptions for all of those features. So basically this is a screenshot of just part of the features of this program and a short description, if you'd like to, you could even add value prices here just to build value up until you actually get the price that you pick. The biggest thing is you want to build trust. And also show that this is the roadmap of what happens when you actually purchase and these are all of the things you got. So basically breaking down everything you offer inside of your program, inside of your course, whatever it is you're selling, basically creating a roadmap of all the different modules, all of the different sections, all of the different features they get access tube is all great, especially when it comes to selling. The next thing is call to actions, more testimonials. So basically what I've added after I've listed all of my features, basically saying after years of helping online business owners, right, and design marketing funnels, I've developed a streamline sales page writing process that works for online entrepreneurs who are stuck in neutral and have no idea how to promote their program, constantly find themselves fascinating, waiting for the perfect moment, wants your digital products are struggling to gain traction. Basically talking about the streamlined process that I've created that works time and time again for the type of person that I'm currently helping with this program, positioning yourself as the expert by saying, I've done this for years. I've helped loads of clients achieve what you want to achieve. And this is exactly how so talking directly about this in your sales pages. So critical because it helps build that connection with the prospect. And a really good point after this is to just add a section of testimonials. You can never have too many testimonials, but I think it's always good to surgically position at your testimonials throughout your sales page to just kind of build that story a bit more. And then number 8 is the trusted friend. I created this offer because why you're on your mission. And then a short bio of who you are and why the heck people should trust you. Basically, I'm on a mission to make writing your sales page a seamless process. I remember writing my first sales page, staring at a blank Google Doc with the hope that the words would just come to its several years. And many clients finally have a rinse and repeat method that literally cut my writing time and half. Who's developing the sales page blueprint method. I can launch sales page after sales page as fast as I can eat top of Ben and Jerry's. So that is basically explaining why I've created this process and why I'm the trusted mentor for this exact process and why prospects should trust me when they buy into a program or take this class that is essentially positioning myself as the expert mentor that they should trust due to this fact that I have years of experience that I've created this rinse and repeat method that works time and time and time again, and that helps build trust. The next section is then the final call to action and then talking about, okay, are you ready to insert life-changing oxygen your client wants to accomplish, ready to stop procrastinating and start attracting soulmate clients into your business. Let's do this and then finally, get in touch. If you have a high ticket offer or perhaps, you know, a sales page that is quite lengthy and then maybe you want to just offer extra support. I always recommend adding a place where you have an e-mail address for people to content and ask further questions about your program. Because again, this just builds more trust. If people have objections or hesitations about a program you're selling. And it's always good to go the extra mile, especially when it comes to making a sale and especially a high ticket sale because there are so many hesitant buyers out there. And if you could just answer one question or give them a very little amount of reassurance. It might just increase your sales, you know, however many percentage it is. So that is basically my template. If you want to position yourself as a trusted mentor, the main purpose of this template is to constantly build trust throughout the entire thing. So you want to position yourself as the expert by saying, I've done this for years, trust me on this, look at all of my client testimonials. I've done this time and time again, my clients use it. I use it. This is exactly what works and this is my proven method that you should dress. So that is the main focus of this template. And yeah, if I can't wait to see what you come up with in terms of copy.
17. Now It's Your Turn!: Now it's your turn using one of the CSS page templates that I've covered, please use your answers from the clarity questions workshop to fill in the blanks in the templates. Once you've finished writing the first draft of your sales copy, please upload a PDF or a document into the class project section that along with your PDF, make sure to post your answers to the following questions. What is the name of your business or your clients business? What services, products, or programs are you selling? And who is your target audience? I'm constantly reviewing student's projects and providing feedback and encouragement. I can't wait to see all of your projects and read what you write.
18. Thank You!: Thank you so much for taking this class and I hope you learned a lot about writing sales page copy that cells. If you enjoyed this class, please don't forget to leave a review as I truly love hearing feedback from my students. Also give me a follow if you'd like to stay up to date with any future classes that I publish in relation to marketing, design, or entrepreneurship can also find me on Instagram and YouTube at Angelica steel wire, I constantly sharing my work and tips for marketing and design and entrepreneurship. Again, thank you so much for taking this class. Don't forget to upload your final sales page copy so I can review it and I can't wait to see what you write. Thank you so much.
Angelique Vestil, Web Design, Branding & Marketing Expert
