Transcripts
1. Structured Data Intro skillshare: Hi. Welcome back. The dome structured that out refers to the information formatted in a universally understandable way. If you implement structure data in your site, search engines such as Google, Bing and Yahoo use them, too. Refined search results Phil Devon Greater accuracy and hunch The display off your results. This all makes it easier for your users to find the information they are looking for. Google say's structure data is becoming an increasingly important part off VEB ecosystem. The pages haven't inherent meaning, which users can easily understand when they read them. But search engines have a limited understanding off webpage content. For example, let's say you have a webpage about Amazon. A search engine could crawl the page but couldn't necessarily know what the word Amazon means. Amazon could refer to the liver are it could refer to the e commerce giant. This makes it difficult for search engines to display relevant search results. Toe a user. Humans can get the meeting off a word from the context other webpage. But surgeons have difficulty in doing it, of course, with the help of Ellen Psyche, which they can't do it. But if the data available on your site is very limited. This may not be possible for searching Judge. So, with help off structure data, you can help search engines toe, understand your content and display it in a youthful and relevant way. Structure data has one major advantage, and that's rece ability. Search engines used the information stored within structure data to generate something called rich snippets. Rich snippets provide the users detailed information relating to their specific queries. You may have already come across examples off such rich snippets within certain results. If you've not seen them, you can just go to Google and search far the word pancake. You can notice the images. Next, do some of the search results and these images are added with help off micro data, which is one type off structure data. They provide search engines with additional information about webpage. In this case and image orating reviews, cooking time and amount of calories are included as additional data. These rich snippets helped make certain results stand out from the rest. This often results in higher click through rate. Many websites have reported big increase in click through rate after implementing structured Mark Abdullah. That sounds pretty good, right. Okay, Now let me show you how to implement this on your website
2. Structured Data Markup skillshare: Now, let's see how to mark up the data on your grip each. Let's say I want a mark up one of my posts. So let me go to all poles and little want a mark up this article. History of Google. Now, the mark of this article and Google search results I'm gonna use two different kind of tools. One is Google, structured at a markup helper. And this is the dual I'm gonna use to mark of my article. And once it is marked up, I'm gonna use another tool called Google Structure that are testing tool. The check, if the market was done properly, are if there are any letters. So let's go ahead and grab the Ural off the article that I want a markup. So let me click on this and grab the orum can go toe section that a market helper and shoes article. As you can see, there are different categories off data that you can mark up with the help of structure that a market helper in this case, I'm gonna marca particles. But if you have book reviews, events, local businesses, movies, products, restaurants, software applications on TV episodes, you can mark up that with the help of this troupe, not let me just based in the Ural, I just grab from my website and press stock tagging that we go on the left inside of how my article and on the right inside I can see the various data items I need to Markham. So let's go ahead and mark of that at out one by one. Let me choose this. Hard to go heading and select may, as you can see when I see like the name that gets added in here. So let me choose, had been and select other and comes to date published When I choose the data and they published Let me Go to Advanced. It gives me day, month, year and time options. Since I have day, month and year, I need to choose them one by one so that we choose the month it's in today and finally, the year. As you can see, the day, month and year are marked up. I need to have an image to mark up. I don't have an image on this article by anyway. Let's see what happens. It's choose this paragraph and optical section article body. And if you are done with the page and if you still have some more items to mark up, you can go to the bottom and add missing decks and choose the oral and go back and company Ural that you want a markup and based on the same. Then add missing dogs again. Select publisher. - Once you're done with the markup, go ahead and click on Create Hedge GMO, and you have the March of history milk already for you. Just click on it. Control eight of Selling Doll, a copy and go toe structure that are testing tool and on the left, inside paste in the court, you just copy and pecan Validate. This door will show me the any editors in the market and clearly shows me five metres and two warnings. I can click on this. As you can see, I need to include a logo and a heading and images acquired. I cannot leave these fields empty, and if you want to see in which area off the court you want to make the change can just click on the enter. It will take you to that place. You can correct them over here or you can just go back to structure that are markup and back to tagging. Go down to the bottom as we cannot leave them empty. You can add the rating values here, and you can include your logo and the required image before you create your final mark of esteem. Oh, but you need to make sure that you correct all these letters before Google accepted as better. Freemark a page for your article. If you want to just have a sample article that is fully marked up, you can just go to Google and search for Google developers plus optical market and click on this one ground to the bottom. There we go, a sample market. Now click on See Markup. It takes us to the structure that are testing tool with a marked up court on the lift inside, and when you click on it to validate, you can see this article is fully marked up that zero enters and zero warnings on the right hand side. While marking up your article, you need to ensure that all these data are included in your article before you try to mark it up. Now, if you're using WordPress there is an easy way to create schema markup for your webpage, and that is Drew Blood. Andrew. Let me show you how to do that. Using that black in, Let's go to black and Section and had you and search for all in one schema. This is the one we're gonna install. The includes chemo markups in our website, So install now and click on Activate. Let's go to settings to configure it. As you can see these other videos data types you can mark up with the help of this luggage , and if you want to do some customers ations when it comes to colors, you can do it over here, and you have some guidelines as to how to use this plug in and some f A Q questions. Otherwise, there's nothing much you need to do their configure. This plug in. Let's trade away Goto posts and create a new polls so that we can mark up there. Let's say I want to create a new post called ECM rushed review, and I want a market up for a Google searches us. Let's go out on publishing once your head publish, go to the bottom of the page. Since you install this plug in called All in One schema. You have this area conficker rich Nippert. You need to choose the data that you want a conficker since in our case, we're gonna mark up for item review. Let's choose that. That said, reviewers name is my name. Item to be reviewer is ECM Rush and choose a rating. That's a five stars. Once you're done with this, go ahead and updated. That's it. You have included schema markup for this particular product. Ready. Now just go ahead and click on this pummeling. You can see the mart of data that started view. Now Google will see that your data is marked up and it will start giving preference to your article review in the Google search results. Now let's see if it is marked up properly are Google is seeing some letters on the page. Go ahead and grab that you are go to structure that are testing tool and got a new guest based in the euro and run best. That's it. You can see that your review article is marked up. Zero errors and zero warnings
Sivakumar Kannan, Digital Marketing Consultant and Coach
