Transcripts
1. Yoast SEO Configuration: Hey, welcome back. Free! Wishin off, Yoast Seo is a great option for optimizing content for search engines. Let me take you through. Step by step, how to install and conficker Joo's desio on the way. I'll explain every feature available in it and what they are intended for. So let's get started. First of all, go to plug in section search for your Stasio, install a activated. Once done on the lip menu, you'll find Yost s your menu item. I'll click on it. So they are in the general tab in this dashboard. You can see that Are zero problems detected so there is nothing that we need to do here. Let's go. Toe features. 1st 1 is s your analysis. I enable it. This is yours. Content Optimization feature. You can see this feature at the bottom off. Your WordPress editor, I think on this focus key phrase and you'll find analysis section. These bullet points turned green once you follow these suggestions in red bullet points. But digging with the green Assad inserting too many cure phrases can make your contents Pammy Next one is readability analysis. I enable it. You can see this option here it detects where the sentences are too sharp, are too long. Are you using transition words and the like? Karna stone content is enabled. You can see this option here. You can choose that particular content is your most valuable content. Now what is cornerstone content? Carter Stone content is the foundation your website is built on. It consists are the most important articles on your website. The pages are posts you want to rag the highest insurgent judge. They reflect your business, are communicate your mission perfectly and are very well written. Cornerstone articles are usually relatively long, informative articles combining insides from different block posts in covering everything that's important about a certain topic. Kanis Toncontin Should all these be content pages and can be either a block post or a peach ? But whichever they are, you should update them often, and you should aim to get them to rank for your most competitive key witch. So Cornerstone content is usually access draped from the home page and retail Google that they are very important content on our sites. So cornerstone content is like a primary post in a particular topic. Now, maybe several second reports that will link back to your corner. Stone country text link counter shows how many internal links each page our post has, so keep it on enabling this option adds an XML site map to your site. You can grab that link and submit it to search. Consul. Right. Integration. Detection of the site is index herbal, in case it is not yours will let you know about it. This feature at yours drop down menu in the wordpress dashboard, so I enable it. No advanced settings for authors because I don't want the authors to have access to remove post from search results are changing canonical wings and the like. Only add mons and editors will have access these advanced settings. These settings are available when you click this gear icon next one as red master tools stab, Go ahead and follow these links. For example, for Google, I'll go to search console Go to hedge Demo Dag, grab the court. This drink within the quotation is the court outpaced in within Yost and saving and then go back here in search Consul and hit verify that I would do the same with other monster to it . Also for this Chinese search engine. We need the Chinese phone number, so we may not be able to do that. The next option is such appearance on the General tab. You can choose the title separator. I like this pipeline, Simba. So I choose that. So my beige, our post name and the company name will be separated with this symbol on the servers up. This is an example off title separator. Within this up, you need to write an attractive title and meta description for the home peach. You can use this link to go to the front page and do it. If you have not done it already, please do it after you write them chick here within yours to see if it is within those 60 character limits for tightly and 100 for the the 160 characters limit for meta description and the key word you target on the whole pages, usually abroad one within your knish, and you'll use that keyword within the tightly and better description on the content types . I'll choose yes for the post. If you're confident as time sensitive, choose years for the date in this never prevue. If it's evergreen content you may choose to hide. It just s your metal box shows the used tissue analysis. This is where you'll see the valuables. You definitely need this option. So enabling I always suggest you to write your own title and meta description for better CDR. If you don't care much about CDR, you can choose these options. Yours will create its own title and meta description, just like pulls I want to set up for pages. I would hide the dates never preview because usually pages are not time sensitive and others are not so important for me. So I leave them as default on a media I would choose Yes for this media entertainment. Ural, every time you learn an image or a video, work for us, automatically create a Ural for their file. But these are not useful for people to see. So let's said that as yes, on attacks on Amis, choose this ass. Yes, if you want that category pages in search results. But make sure you have good on one of content in those pages. And if you decide to show them right titles and descriptions for them, also, you can go to the category pages here and do that again. Show metal box. Make sure you choose no far attack pages. They'll create duplicate content if you choose. Yes, so I would hired a CEO metal box for this. Others, like farm at port for your dags portfolio categories in slider categories. I'm gonna give you benefits when you show them, so I leave them as default, and I would recommend to remove the word category from the category you are. The next one is archive, stab, disabled author archives and did archives settings. This will have to prevent duplicate content issues, and I leave it passage for a special pages. Next one is breadcrumb settings. These are navigational decks that appears on top of your content. This improves user experience and also help such engines to learn about side stretcher. But some people may not like it due to the extra text clatter it creates. I would choose anybody and bold the last page. You can follow the US tutorial here, so grab the court from Joost inserted within your team to implement it. Next one is Odysseus. Feed settings. Choose from these options off what appear before the post. I would choose Blawg Ling and posting. And for after the Bulls, Post Link and other league. And next one is search control. Go to settings. First, get Google Authorization Court, copy this court and paste in within the space, given an authentic it. Once done, give it some time, maybe a day for it to pick up trawl. Enter data. Then you'll see all kinds of editors on these tabs like so it enters photo four pages, and Shawan set up a three owned redirect for each of them to get rid of those letters, that is a free plug in for redirection of covered the separately elsewhere. In this course, the next menu option is social based in your social media. You are those here for Facebook. It's your business page. You are not your profile page Orel. So take care of that. So go ahead and copy paste from all the social media pages and save it. Then we'll go to Facebook. Tab enable Open graph doesn't show the preview of the image with a text when you share a link on Facebook. If you have a Facebook app based in the app I d. Here, it adds your brand name. When your post are shat on Facebook, you can put your image. You are off your choice if your post ling doesn't have any image. So I suggest you upload your logo here. Now let's go to Twitter. Enabled through the card same as Facebook. When you post a link, the image with the text appears in that post for Pinterest. Follow this link and grab the core from Pinterest. Then come back here and paste it. And finally, if you have a Google plus page, grab that Ural and Piston here and save it. Next menu option is to sh This important export option is to import the exact same settings off Yost s CEO from this block To export it to one of your other blocks, you can import settings from other S you plug ins. Also in this area, you can make changes quickly on files like a robot's doc txt and dot hasty axis dot has the access is a file that you frequently access to insert some coach and you don't have to go to the back enough. You're upside. You can come over here and easily insert that coat. Bunk editor can help the edit and bug the titles and meta descriptions all in one place. You need not go toe each page and make changes. But this editor doesn't show the focus keyword to keep that in mind. And this helps to update the text link counter feature. You have a button over here, just click on it. Dog and ghost has a premium option. Also, they have extensions for video seo and use issue and the like. You can buy them to take your optimization to the next level so that that you come to the end of this con figuration.
Sivakumar Kannan, Digital Marketing Consultant and Coach
