Transcripts
1. Dwell Time skillshare: one time is a metric that calculates user engagement session duration and soup. Cdr are surgeons US page victory It's something that's not publicly available are clearly understood, but it is definitely a factor that a faction sites surge in unison. Well, time, then, is a combination off two components with Wonder Leader Component number one is session duration to bounce rate and the related one. Aziz Sub CDR. Now what is station donation? Session duration is the average length off time user spend on a website. You can do this number in Google Analytics. You can see the session duration by clicking on audience behavior and engagement. Now, what is bound trade have upside bounce rate? Is the percentage off visitors who leave the upside after viewing on Lee? Just one page Now what is sub CDR? It's how often your site appears and search results for any given quitting and how many people click on your site in this scene. Simply put, it's the click through rate off your site. In certain suspicion, you can access his data in Google that master to by clicking on search traffic and then search queries. Athlete to rate is a major indicator off sites search work Google cares about giving users the best possible deserves. So if users are clicking on your side more than the other side, then Google will obviously think your site must be offering a lot of value, and Google will then reward you with higher rankings subsidy. Ours aren't strictly part of dwell time. There are factors, but they do affect them. Well, time actually measures the time between when a user clicks your entry and then returns back to serve. The CDR is the entry point for drug time. Are there any other factors that affect this? We don't know for sure, and that's what s use Alabbar. This business is all about working under uncertain situations, but what we can be fairly confident off is the importance off girl time for S U user behavior matters a lot for a CEO. And Google actively measures such user behavior to help shape the arugula. Visiting that better than algorithm understands and responds to users feedback, the better. It will become far users if the user is spending time on on a site interacting with it, not bouncing and going deeper and deeper within the content it's evident that there is something of value on that side for that particular user. As this happens, as you improves, subsidy are is not alone on an accurate representation High City. Ours can merely reflect a fantastic title and a very appealing meta description. CDR is not an indication off quality of the content on your good side. That's where the real time comes into the picture. If well, time is low than high Surf City are loses its value in the algorithm cab wish. If, on the other hand, the dwell time is high than Surf City are, receives its due value so better, doing time means better issue. It's as simple as that now. What is that idea of a good time? Since, well, time is a combination off session duration and bounce rate, the used these two metrics toe understand time. Now, even though we use the term dwell time to describe this concept, it's not a minutes and seconds sort off time number. It's a slightly complex calculation. So let me break the question down into two questions. Number one. What is a good session beautician and number do what is a good bone street taken together, the answers to these two questions will help us to understand what is an ideal drill time are. How does an ideal drill time looks like? What is that good session duration? The idea session duration varies according to industries, but what is complicating is that session duration always vase according to keyword device used time of the day, unique versus returning visitors and the like. Some issues believe that anything over two minutes is good and anything under two minutes is back. Of course, it's not likely that the algorithm miss as that simplistic. So at less than two minutes to session length, is it gonna create some trouble to your side? But it's good to have some kind of benchmark to target your sides. Session duration. Now drilling down into Alex off your session division heads to provide more comprehensive picture off. How and why behind the numbers. To see the average session musician use Google Analytics to navigate to audience and then toe over you. Now what is a good Bond Street bounce rate is a second metric associated with real time. It's another one off those numbers that depends a lot on the industry search habits and search device off the user. It is considered the falling can be taken as the benchmark for boats reach 0 40% Is that good? Bone straight 40 to 60% is fair, and 6200 sent is a poor ball tree, but it's dangerous to pass any judgment upon your bone. Straight without considering are then related missions. First, you need to find our which landing pages have the highest bounce straight and what the bone straight is for mobile devices. How bone straight increases are decreases with new versus returning customers and and the like. For example, you may see some landing pages are red bones rage, but other pages have BISMOL bonds rates. What are getting keyword? Quit is little difference. What landing pages are, what landing pig differences are present. Are there any content our image differences? Analyze all this before jumping to any conclusions. So here's how to determine a good time for improved as you session. Donations should be more than one minute and bounce rate should be listened 60%. How do you improve dwell time? The general answer is killer content marketing. You must create good content in order to get good results. Keep your user in the front off your mind and deliver purely awesome content. Here we go with some tips that will help both decrease your bounce rate. Improve your session duration number one. Choose the right and relevant huge. You want to attract visitors who are actually searching for relevant content, so choose your key words very carefully. Then number to create a fully functional in usable website by using a property designs. The right sized farms, large headlines, organized content and plenty of white space in the content area and the like will make a big difference in enhancing the use ability off the organ of sight. Also, make sure your site is fully responsive that 40 to 70% of visitors today accessing the mobile devices you mess up with your bone trade. The decide that's not mobile friendly. Number three Provide a clear side layout. Confusingly are can frustrate your users and khazim and bumps that simple navigating and easy to read content. You can engage your visitors longer and expect them to go deeper and deeper into your content before improved page load time. Users won't wait for a slow loading page improve low time are you suffer the consequences, so improving your content marketing will have related benefits off. Decreasing your Bontrager, increasing your session duration So better improved content Marketing is probably the best solution to improve your dwell time.
Sivakumar Kannan, Digital Marketing Consultant and Coach
