Cold Email Automation Mastery: AI-Driven Lead Generation to Copywriting

1. Introduction: Welcome to the cool email master class. You have just stepped into the most comprehensive cutting edge course on coal emailing, lead generation, client acquisition, and email copywriting available anywhere. In today's high tech world coal emailing is still the highest ROI channel from client acquisition and lead generation. Here's the catch. Most people are doing it wrong, and that's where this course will come in. This isn't just another run of the mile course. We will be dipping down into every single aspect of coal emailing. For example, how to set up your own lead gening machines, how to craft that compelling copies that will truly resonate with your audience, everything about technical wizardry, about email infrastructure, email deliverability, email longevity. And these are some of the crucial elements that are overlooked by most of the people. And that's why you will gain competitive advantage by understanding it and using it into your own goal email campaign. MontanPatin. I'm an EI and marketing instructor, as well as a small business owner who practices what I teach. Who is this course for? So this course is perfect for SDR, BDRs or sales development and marketing professionals, even from entrepreneur or small BTB business owners. Alright, so are you ready to evanise your business, your sales, your marketing efforts by cool emailing? Let's get started, and I will see you in the first lecture. 2. Mastering Cold Emails: The Basics: Welcome to our first lecture of understanding cool emailing. Cool emailing at its core, is reaching out to people who doesn't know you right now, but you are pitching your offer, your service, or your idea to them. It's been a main source of business communication channel since 1990, and it is still going strong more than ever before. Now you might be asking, it is still that effective or it is still that good. Well, let me tell you some of the biggest name in the businesses, and I swear by it. For example, Salesforce and Hubsport uses cool emailing as their main form of communication and lead generation. Even modern entrepreneurs like this big hay guy, Alex Omsi credit much of their success to mastering cool outreach. Why emails? Well, the answer is simple. Because email is a most widely used channel between communication of businesses. It's professional, it's easy, it's universal, and more importantly, it actually works. Have you ever heard your client saying, like, Connect me on TikTok or Instagram, and we will discuss our business? Well known. Most of the business deals actually get close in emails and by using emails. What makes cold emailing psychologically effective? The first reason is the principle of reciprocity. When you provide value in your email, recipient will feel inclined to answer and reciprocate. The second is the curiosity gap. A well crafted personalized subject lines create the curiosity, compelling our leads to open their email and read our email copy. Third is social proof. Mentioning other satisfied clients or impressive results, tap into our tendency to build that connection or to build that trust with our ICP. Fourth is personalization. When an email tailors to the recipient, it creates a sense of connection and the probability of replying and opening that email is much higher. Fifth is scarcity and urgency. Limited time offers or exclusive opportunities can motivate quick responses and more sales. The six point is foot in the door technique. Starting with a small ask can lead to bigger commitments down the line. All we need to do is act as a Trojan host and get into the system. After that, we will expand our offers and provide more values to our clients and customers, increasing our ROI and our results. But mind that these are not gimis or tricks. Understanding the psychology behind cool emailing is very cucial as they are not just trips, but they are way of communicating that resonate with our audience and how their brain works. Remember cool emailing at its core is all about building connection with your clients. It's about reaching out to someone and saying, like, Hey, I think that we might be able to help each other. Done right. It's not offensive. It's actually an opportunity to grow your business. 3. Debunking Common Cold Email Myths: Let us demystify some of the cold meats regarding coal emails. So many people come to me and say, Cal emailing is Spam. Cal emailing is irrelevant in 2025. And I ask this question, have you ever tried coal emailing? And the answer is usually no. B. So how can this be a reality or point of proof? So let us cover the first common myth of coal emailing, which is coal emailing is spam. While spam is unsoldtd and irrelevant messages, cool emailing when done right with personalization with providing value with solving problems about our ICP or about our bio persona, it is about building connection and not busting out random messages or random emails. Second common myth is cold emailing doesn't work anymore. Cool emailing is highly effective when done right. It's all about quality and not quantity. It's all about personalization and solving prospects pain point by providing value. The fourth myth is the more emails you better. That's absolutely false. Bombarding emails to your prospect with no intention or with no personalization can damage your domain reputation. I will cover about email deliverability and longevity in further moduls, but a thoughtful well time sequence is more effective than bombarding and constant outreach. The fifth myth is cold emailing is only for sales. While it works great for sales, but it is not only for sales. It is also for networking, partnership, collaborating, and much more. Six myth is cold emailing is easy. No, it's not that easy. It requires practice, patience, perseverance, proper strategies, proper methods, providing values up front, all of these things. So I'm not here to claiming that cold emailing is the best and the easiest solution. I'm actually saying that cold emailing is not that easy. So you will have to actually understand, learn, practice all of the things that we are going to cover in this course later then at some point, you will feel that cool emailing is easy because now you have the full context of email infrastructures and cold emailing fundamentals, you will be way ahead the 97% of the population. That's exactly you are going to be after completing this course, I promise you. All right, keep on continuing watching these lectures, and I will see you in the next one. 4. Email Infrastructure 1o1: This lecture will play a role of mentor from beginning your coal emailing journey. I will explain everything step by step, and again, trust me, even my grandmother can set up email infrastructure after going through these lectures. Cool email marketing is a very effective strategy. From hospitality to size industries, co emailing is everywhere. But as per statistic, only 8% of co email actually get a response, meaning if you sign 100 emails or 100 cold emails, you are most likely to get eight response back. So that's why we need to send bulk coal emails to see fruitful results. SDRs, BDRs coal emailing marketing expert sends thousands of coal email every single day to achieve their marketing goal. But to send thousands of coal emails per day, you will need a proper email infrastructure, and that's exactly what you are going to learn in this lecture. We will understand everything starting from domains, ESPs or email service providers, mailboxes or mail addresses, DMark, SPF setups, everything. But trust me, it is very easy. You don't want to make mistake here. You can make as many mistakes as you want in copywriting or in optimization, but you don't want to make mistake here, because if you do, your whole entire C email campaign will be tied. The worst part here is you won't even know what is happening, why there is no email dbilty, why no one is opening your emails because you have built a very poor email infrastructure, and that's why this lecture will be the most important lecture of this entire course. If you don't understand it, rewind it or watch it twice, maybe keep this saved to later, and if you have any trouble, you can come back to this lecture anytime and watch it again. Let us get started with our email infrastructure. You will learn creative solution to bypass SPAM filters and reach thousands of inboxes of your leads. Alright, let us get started. In email infrastructure, looking from bird's eye view, there are three important things domains, ESP or email service providers and mailboxes. Let us have a look at each of those. So starting with domains, what are domains? Domains are unique human readable addresses that specify location on the Internet. Buying a domain is a must and buying domain is a step zero before you start your cool email infrastructure or cool email campaigns. A primary domain is a main and authoritive web address for a website or your email system. For instance, amazon.com is a domain name. Hubspot.com is a domain name. Manthanptl.in is a domain name. These are all example of primary or main domain name. Now you might ask what are primary or main domain name? Well, a primary domain is a main authoritive web address for a website or your email system. Example of primary domain names can be month andpatel.com, month and coos dot arg, et cetera, et cetera. But there are two type of domains. First that we have covered is primary domain, and second is secondary domains. To understand secondary domains, let us fix a primary domain example. Therefore, let us take cos.com as our primary domain. Secondary domains are like complement to our primary domains. We use secondary domains to do cool emailing or cold marketing, brand marketing, or to redirect traffic to our primary or main website. For instance, secondary domain name for our example, which is ascos.com, can be ascosgrowth dot info, scours help.co, ascossupport.co. And again, why we are using secondary domain because sending bulk emails from the main domain may lead to high spam rates, eventually getting blacklisted, and you don't want your main email to be blacklisted. So whenever you will be dealing further with your customers or your clients, your message will land in spam or in the worst case, will not reach them. And that's why you don't want to use primary domain to do cool marketing or brand marketing. Cool email marketers create multiple secondary domains to divide the email sending load, enhance its delibility and protect the main domain's reputation. This entire email infrastructure is a game of reputation. You will understand that at the end of the lecture. To summarize, we have our main or primary domain, and then we can buy as many secondary domains as we want. In this example, let us say we are using two secondary domains. Now we will use secondary domains to create mailboxes. So what are mailboxes? Mailboxes are simple email addresses or mail addresses. So for example, we are creating three mailboxes by using one secondary domain. So we have mailbox one or email address one, mailbox two, and mailbox three. In a similar way, we will have another three mailboxes for our second secondary domain. Now let us replace this with our example that we have taken, which is scours.com. This is our primary domain, and now we have complemented this primary domain with two secondary domains. For this example, let us take scours help.co and asco support dot info. All right. So these are secondary domains. Now, in order to create email addresses or mailbox, all we need to do is add a add the red sign. And then name whatever you want to name your email address. So for example, our first secondary domain, I'm using my name which is Manthan and I'm adding at the Rt, and then our secondary domain, scoorshlpdt co. Manthan dit coshlp.co. This is our first mailbox, or this is our first email address. Likewise, for our second mailbox, I will add my last name, which is Patel aditschlp.co. You will be seeing that the web address that we are using will be the same, which is sohlp.co. Cosap.co, as well as in the third example, I'm merging both my last name and my first name, ptail dot at the read of secondary domain. So we have created three mailboxes or three email addresses from one secondary domain, and don't create more than three mailboxes or three email addresses because it will get suspicious and it will burn down your entire CL email campaign. We will cover everything in further lectures, but as of now, let us focus on the main thing which is email infrastructure. Likewise, for our second secondary domains, we will create three inboxes. So I'm using another name which is Sara. Add the Rt is cour support dot info. So as this is our secondary domain, as you can see, we will use this. And all we are adding is add the Rt and the name that we want to name our email address. The second mailbox for sara dot T and the third mailbox from Sara DO, at the rate or secondary domain, which is asco support dot info. Here's the important part and don't forget to do it. So whenever we are buying our secondary domain from example Caddy, we have to make sure that we are redirecting our secondary domain to our primary domain. For example, whenever our client or whenever our recipient will get this email from patel dot at the tacos help.co, they might be suspicious. We go to Google and search for coshlp.com. So we have to make sure that our secondary domain is redirecting to our primary domain, which is scours.com. Let's quickly summarize. Before you start your cold email campaign, you should have a primary domain. After that, we will buy secondary domain from any place like CED Namecheap, and then we will create mailboxes or email addresses to reach out to our recipients to our leads and prospects. Here's the catch. You cannot send thousands of cool email from one mailbox or from one email address. There is a daily limit. And do you know the daily limit? The daily limit is 50 emails per day. So if you go over to 50 emails per day, your entire domain or your entire mailbox will land in spam folder, and in the worst case scenario, your entire domain will be blacklisted. For example, our secondary domain, which is scores help.com will be blacklisted. In addition to that, your other two mailboxes will be automatically blacklisted. So you don't want to cross this limit of 50 emails per day. Make sure about it. Amazing, we have completed domains. So again, to summarize, there are two types of domains, primary and secondary. Secondary domains, we can create mailboxes and don't cross the limit more than three mailboxes per secondary domains. And in each mailboxes or email address, don't cross the limit of sending 50 emails per day. Otherwise, your entire domain or your entire campaign will be in the dustbin. You have easily understood domains. But in order to send your mails to your recipients and to your prospect, you will need to select email server providers. So what are email server providers? Well, let us take an example of physical letters. So let's say you are sending letters to your friends or to your parents, you will need to select a provider. For example, FedEx, UPS, it could be anything, right? So in a similar way, we have to select email service provider. For example, Google, Microsoft, AWS or Private Service. Therefore, in order to send your emails to your recipients and your leads, we will select a email service. So basically, there are two type of email servers. First is public and second is private. The example of public service are Google Microsoft 365, and for example of private service, it could be AWS. The key difference between public service and private service are the public service will have a reputation already. So whenever you will use Google or Microsoft as your ESP, you would have already established a reputation. Unlike in private service, you have to build that reputation. Don't worry, we will cover about ESPs or service later on, but let us assume that we select Google or Microsoft from public service. Now that we have selected our servers, our mailbox will successfully reach to our recipients. Congratulations, guys. You have easily understood the flow of email infrastructure. But as I said earlier, all of these three things comes with reputation. Let us look more into reputation. Starting with domain, we have trust, age or how old this domain is, and DNS records. DNS records consist of DMARC, DKIM, SPF, MMX Circde et cetera, et cetera. And in email servers, we have public server of Google and M 365 and AWS is an example of private server. In mailboxes, we have the name of our mailboxes and the email service provider that we had selected. Now comes the main part. For instance, if you're using 365 from your mailboxes and if you are sending email to recipient who is also using 365, the possibility of reaching in their inbox will be much higher because your mailboxes and your ESPs or email service providers already have credibility and reputation, and there is a good chance of reaching this email to our recipient inbox. In scenario two, let's say you are using private server or private mailbox, which is AWS and you are sending same email with same copy to our recipient. But as this is private server and this doesn't have any reputation right now, there is a greater chance of not landing this email in their inbox. So yes, that's why we have to build reputation in all of these three domains. And that's why we are using age or email warm ups. We will look into email warm ups much later, but you have to build reputation and trust between your domains, email servers and your mailboxes. Let's say your mail is getting Spam a lot and you are sending SPAM content. Let's say, Google to Google, the possibility of reaching those inbox is much less. Your email will always land in spam folder, and that's why it is very important to understand the concept of email deliverabity. Let us understand with another example. For instance, if someone is sending email by using Google mailbox to another person or to recipient who is using 365 mailbox. So what is happening here is this Microsoft server will form a gateway or form a security door, and it will check that is this mailbox right? It is referring to our Google mailbox. This domain okay? It will look at all of the details, for example, our DNS record, the age of our domain, and how trusted our domain is. As well as it will also check that is this copy legit or not? Does it contain SPMI content, or does it contain SPMI words? After checking everything, if Microsoft server feels like this mailbox is all right, the domain is legit and the copy is relevant. And that's where it will pass the email to our recipient. This entire process of checking legitimate email is known as email delibity. Therefore, it is so important to look at the concept of, for example, our second domain is not using more than three email inboxes. Our inboxes or our mailboxes are not sending more than 50 emails per day. It is considering the age and the reputation of the domain, and here email warmups comes up. It is very important process, and we will look into it in much detail. There is still another hindrance here. Microsoft server, after checking everything, it will look into the last step which is, is our Google mailbox listed as blacklist, or our domain is blacklisted. And if our domain or mailbox is blacklisted, then the trip is over. The mail is never reaching our recipient inbox. It will always land in spam, or in the worst case scenario, your email will not even delivered to them. Famous example here is Spam House. Spam house check the domain reputation to protect emails, networks, and provide insights. These type of projects are implemented to protect us from cyber attacks and cyber threats. You might be thinking that, I my domain or is my mailbox is blacklisted? Well, we can easily check that for free within just a matter of 1 minute. We will cover this in blacklist part, but I just want to give you a quick nut share or a quick overview on how email delit works. Alright, I hope you understand everything here. There is this one thing you might not have understand yet. So let us look into it. When we buy domains, we have DNS dashboard or in other words, domain name system. And it consists of multiple of records, but there are four main records that we need to authenticate our email. For example, this email or this domain is mine, and we are authenticating the email response or the sending of cold email. That's why we have to set up MX record, which is mail exchanging record, SPF record, D MAC, and DKIM records. I will show you how we can set up all of these records within just a matter of 2 minutes. You don't have to think about anything. All you need to do is copy and paste the values and the records numbers. Yes, don't make mistake here. All right, you can make as many mistakes as you want in optimization in copywriting. But if you make mistake here, your entire email infrastructure will fall down and you will have much lower open rate. You will have much lower conversion rate, and you will be in frustration and you have already spent so much of your time and money and effort, and you will not see any results. So again, if you have any question or if you have any doubt, rewind this video, rewatch this video twice, save this video for later. And if for some reason, if you are stuck at any step, feel free to message me and I will help you out. All right. That's all for this lecture. But there is one thing. Someone has sent this message or email to you saying thank you. Bye bye. 5. How Many Domains You Need for Effective Cold Emailing?: The last lecture, we have understand this flow, which is primary domain secondary domain and the mailboxes. But you might be asking, how many secondary domains do I need to fulfill my cool email outreach? Well, that's the numbers game. Let's say if you are aiming from thousand core emails per day, you will roughly need 20 mailboxes. And if you are targeting, let's say 30,000 co emails per day, the number is insane. So let us calculate how many secondary domains you will need for a cool email campaign with the formula that I have made for you. In our ascors.com example, we are using two secondary domains, right? So let's say we are sending 50 mails each day. That will be 150 for one secondary domain and 150 for our second secondary domain. That means we can send 300 emails per day by using two secondary domains. The formula is very easy. X is equal to Y by three into 50, where X is the number of secondary domains you will need, and the total number of emails to be sent in the campaign, which is denoted by Y enters me, you don't need to be Albert Einstein to calculate this max. It is very easy. Let's stick to scenario. In scenario number one, let's say you want to send 1,000 emails per day, and in second scenario, you want to send 30,000 emails per day. So how we are going to use this formula to calculate the secondary domains? Well, again, X is the number of secondary domains you will and Y is our target. So in our scenario one, we want to send 1,000 emails per day, so Y will become thousand as Y is equal to total number of emails that you want to send every single day. So just put the value of five here, which is 1,000 by three into 50. That means that you will roughly need seven secondary domains to send all thousand emails per day. Now for 30,000 emails per day, I will become 30,000 and X will become 200. X here is the number of secondary domains you will need. So if you want to send 30,000 emails per day, you will need to buy 200 secondary domains. Now I will talk about how you can buy secondary domains. What are the pricing? What are some of the best option, and where you can buy secondary domains and everything about it in the next lecture. 6. Cold Email Essentials: From Theory to Practice: From the last lecture, I hope you understand the email infrastructure and don't rush into this process. Understand each step thoroughly, and if you have any equation, feel free to ask me. Now let us understand the segment or each particular instance of email infrastructure. For example, in the last lecture, we have understand the flow or how our email infrastructure works, but we will need to understand every and each individual processes. For example, purchasing and setting up the domain system or DNS, how to set up a scalable email account structure, how to authenticate your emails to avoid spam types like Mark Kim SPF records. Furthermore, we will understand the importance of email warming and we will understand the configuration that you will use for warming up your emails. Last but not least main important point to cover is email deliverability or email reputation management system to sustain your deliverability to maximum. All right, so we will understand each of these segments in theoretical way. And then in further lectures, I will show you how you can purchase domains from trusted websites, how you can set up your own DNS records, how you can set up your own SPF or own email accounts, everything in a hands on or practical way. But you will need to understand why we need these DNA records, why we need DMark records, what are email infrastructures and everything like that. First of all, it is very essential to cover the theoretical part and then move on to the practical part because a lot of time people move on to practical part directly. But whenever something bad happens or whenever email infrastructure is broken, they don't know how to fix it because they don't have the understanding or the context of how email infrastructure works. And that's why, again, it is very important to understand theoretical part of each and every segment of your email infrastructure. So let us get started. 7. A Simple Guide to Managing Your Email Domains: First part of technical setup, or even we can see that it is step zero before even starting your coal email campaign is purchasing and setting up your domains. So we have two type of domains as we have covered in earlier lectures. The first is primary domain and second is secondary domains. And that's why I'm saying that purchasing domains, domains plural, we only need one primary domain, and we can use as many secondary domains as we need. But why we are buying secondary domains when we already have primary domain, Well, our goal is to protect the reputation of our main or primary domain. Your primary domain would be used in internal communication or official business interactions. This is by far the most common mistake that even professional SDRs at big company or large company make is, they use the primary domain to set up their cool email campaigns, and they will lose vulnerability. They will lose reputation of their main domain. Leading to measure S drchN and inefficient outreach efforts. Therefore, by using secondary domains, we can protect our primary domain. And the beauty of secondary domain is we can buy as many secondary domains as we need. For instance, if you're learning how to build cool email campaigns, and you are using primary domain for your campaign, and let's say your primary domain get blacklisted or banned. So there is no other way around. The game is over right there. But if you are using at the same time secondary domains for your cool emails, and let's say your secondary domain get ban, you can easily buy another secondary domain, redirecting to our same primary domain. So there's no harm on our primary domain, and there's the beauty of secondary domains. Let us take our old example, which is scours.com. So this was our primary domain. Now we can buy second domain, let's say, supportscos.com, helpscosdt com, infoscoos.com, and many more like that. And you can easily buy the second domains from godaddy Namecheap, Cloudfare. But my recommendation for you is buy domains from GoDaddy or Name chip. I'm not getting any affiliate or support. Goaddy or name chip doesn't know that I exist, but the integration of DNA setting with NameCp and Gaddy is very easy and straightforward. That's why you don't want to mess with this email infrastructure. Again, I'm saying you can make as many mistakes in analytics in writing copies, but don't make mistakes in this email infrastructure. Consider this email infrastructure as a chain. Our first chain is buying primary domain. Our second chain in our chainsaw is buying secondary domains, and that's how we can build an entire chain. But imagine if one step or one part is broken, the entire chain will fall and you don't want to definitely do that. So try to buy domains from tested website like C daddy on Name chip. Can easily buy domains from let's say nine to $10 for a yearly purchase from Name chip or Go Daddy. And once you have bought the domains, head over to DNA settings or DNA section, don't worry. We will look into it in practical section and use 301 redirect. So what is 301 redirecting? Well, whenever we are buying secondary domains, we need to redirect those domains to our primary domain. For example, if someone search supportcos.com, we actually need to redirect that secondary domain to our primary domain, which is cos.com. That's why we are using 301 redirecting. If you are a beginner and starting your first cool email campaign, consider buying five to eight different secondary domains, and as you understand this email infrastructure better, you can easily scale those secondary domains as many as you like. You can add unlimited email accounts for free with the software that we are going to use to start our campaigns and to send our cool emails. So that's all for this purchasing and setting up your domain, and I will see you in the next lecture. 8. How to Scale Cold Emails Without the Risk: Let's break down how you can scale your email infrastructure without costing banks. Reputation is name of the game of email infrastructure. Email reputation is tied to domains rather than specific and individual mailboxes. This means that if one account on your domain, let's say month and at the rate, monthncorss.com, develops a poor reputation due to issues like spam content or high bounds rates, it can negatively impact all other accounts on that domain. Even new account, let's say we have set up a new mailbox, naming visua at the Rate monthncorss.com. Already inherited this poor and bad reputation, potentially limiting the domain's overall effectiveness from outbound campaign. To mitigate or avoid this risk and maintain a healthy email infrastructure, it's important to buy only two to three email or mailboxes per secondary domain. The benefit are you can easily maintain two or three email boxes or mailboxes per domain. Second advantage is my favorite, which is if one account starts to go spam or blacklisted, you only lose two accounts at MX. But if you have bought five to six mailboxes on that domain, you will lose all of those accounts, and that's why we have to limit the number of mailboxes per domain. The flip side of second advantage is when you build email reputation for one email address, you will be automatically sharing that with another email addresses on that domain. So for example, if you bought another email address, after a month, that new bought mailbox will already have that good reputation of one month for free, and you don't have to wait another one month. All right, so these are some of the advantages, but every coin has two side. So here are some of the disadvantages. For example, if you have two email boxes per domain, you can only send 100 co emails per day and you have to buy more secondary domains in order to send us 3,000 5,000 co emails per day, but it will be not that cost effective and budget friendly. 9. Easy DNS Setup: Infrastructure Know-How: After buying your domains, we have to set up our DNS record. So there are four basic DNS records which are MMX record, SPF records, DMark record, and DKIM records. I don't know why people find this stuff boring, techy, and complex, but trust me, it is very easy and we can do this in under 2 minutes. But first of all, let us understand the purpose of these records and the format of these records. And then for this section, we will cover it in a visual way where I will show you how you can set up these records for your domains. X or mail exchange record. The purpose of this record is to specify the mail servers that are responsible for receiving emails on behalf of the domain or on behalf of your domain. You won't be able to receive or send emails without a MMX setup. Next comes SPF or Sender policy framework records. The purpose of this record is to help us prevent email spoofing or email phishing by specifying which email servers are authorized to send emails on behalf of the domain. Next record is Dikem or domain key identified mail. The purpose of this record is to provide the authenticness of your email. For instance, this record will check that this email address is authorized by your second domain or by your primary domain. In another words, no random person can send an email on behalf of your domain. Last record that we are going to talk is DMark record or domain based message authentication, reporting, and conformance. The purpose of this record is to decide whether the receive email should land in inbox, should land in junk or straight out reject. It will use DKIM and SPF policy to check that. It basically lets every ESP or email service provider know that the email you have sent is legitimate and sent by you. I understand that setting up this record can be confusing at first, but these abbreviations are going to play a very major role in ensuring your well crafted emails lens in your recipient inbox. You might be asking why we are setting up these records? Well, the answer is, this is a standard email authentication protocol used to help fight cyber attacks and cyber crimes, and that's why it is so important to set up these DNS records to protect yourself from cyber attacks and cyber vulnerability. Don't worry. I will show you how you can set up your DNS A codes under 2 minutes in for the lectures or in for the section. So make sure that you are continuing watching the course, and you should be super proud of yourself that you have made it till this far, and you should give a tab on your back because not many people make it till here. 10. Build Email Reputation: Let's Start Warming Up Emails: Warming up your emails is a very important part in your email infrastructure. So you might ask, what is email warming? Well, the answer is, when you buy a new mailbox or a new email address, you have zero reputation with your ESP or email service provider. So in order to build that reputation, trust, authority with your ESP, we warm up our emails. Warming up your emails protect you from lending in spam folder and building your sender reputation and trust with your ESP. Email warm up is a strategic process of gradually establishing a positive sender reputation from a new email account or your Sender domain. In another words, when you have a new email address, you gradually increase the number of emails you send per day. For example, on day one, you send ten emails to your recipient. On day two, let's say you increase the email warm up process to 15 emails per day. On day three, let's say 20 emails per day. Now the person who is receiving your email on the other hand is marking your email important, is clicking on the star button, is scrolling and reading your entire email and even replying to your email. That way, your ESP or your email service provider think that the person who is sending this email is authentic is credible and is legit. And that's why you will build your sender reputation and trust with your ESP, and that's the ultimate goal of warming up your emails. Now you might ask, do I have to manually sit and write all of the emails to warm them up? Well, no, we will fully automate this process by this amazing software called Truly Inbox. It will warm up your emails for free, and you can do that for unlimited email addresses. The best part, it will do all of the manual work. For example, it will send, let's say, 15, 20 emails per day as we set the limit, and on the other hand, it will mark our email important. It will star our email. It will scroll like a human way so that our ESP will think that it is not an automated process, as well as it will even reply to our emails so that all of the task is being automated and you don't have to do anything. All you need to do is click on that email warm up button and everything is automated. So stay tuned for that. Again, I want to emphasize on the point that without warming up your emails, you will crush your email delibility to the ground. You will have zero reputation. You will have no credibility, and all of your emails that you will send further on will always lend into spam folder, and maybe you will get blacklisted. So there is no point of starting your cool email campaigns without warming up your emails. Now the next question is how long should I warm up my emails or how many days it can take to warm up my email addresses? Well, there is no specific answers, but there are some of the recommendation or benchmark to warming up your emails. I recommend at least two weeks of email warm ups from optimal delirabity. But if you have luxury to wait for one month before you start your cold email campaign, definitely do it, else, two to three weeks is fine. Let us look at some of the configuration in order to warm up your emails. For the first thing you have to do for a cool email campaign is to warm up your emails right after you have bought your mailboxes or email addresses. Now let us have a look at how you should warm up your emails or warm up email configuration. These are the things to keep in mind when warming up your new account. I recommend starting with four to eight emails per day per account with a target reply rate of 30%. After two weeks, you can increase the warm up volume to 20 emails per day or 30 email per day with a higher target reply rate of 40 to 50% when engaging in outreach. The maximum recommended warm up email volume is 50 emails per day with a reply rate of maximum 60%. The reason that we are gradually increasing the number of emails per day in order to warm them up is because when you have a new account, you cannot send 50 emails per day. It will hurt your email deliverability and you will never have that scalable outreach that you are looking for. So when you are starting out, start with a small number, for example, four to eight warm up emails per day and gradually increases the volume, let's say three to five ramp up emails every single day until two weeks. That way, ESP will monitor your sending behavior and give you the trust and reputation of your email account. And that's exactly what we need. So booming up your emails is a foundation of a scalable outreach. It's all about building reputation and building trust with your ESP. Without this sender repetition, your emails will never land in your recipient inbox and will always get lost in spam folder. So that's why warming up your emails and gradually increasing them over days will give you that email drivability and email longevity that we are looking for. Also, don't forget to randomize number of form of emails every single day in order to look human and more natural. ESP will detect that this is natural person and it is not automated, and it will give you that email points that we are looking for. Warming up your emails and sitting ideally from, let's say, 14 days to one month may seem time consuming, but email warm ups will help you to scale your outreach much faster. It will drastically reduce your time to build your sender reputation. If you directly start sending your emails without warming them up, it may take three to six months in order to get that good sender reputation. On the other hand, warming up your email account will take two to three weeks and you will have a good sender reputation to get started tuturn your email campaigns and boost your sales and outreach efforts exponentially. Alright, I hope you understand why I was emphasizing so much on warming up your emails. Also, don't worry about the fact that we are going to cover this in a practical and visual way. So stay tuned for that and I will see you in the next lecture. 11. Simplify Email Tracking: Using Custom Tracking Domains: Let us take a step further to increase your email reputation and email Dabity by custom tracking domains. So in order to understand custom taking domains, we have to first of all, understand how your emails are being tracked. So if you can see this in this example, we have open rates, CTR or click through rates, unsubscribed rates, and there are multiple of other metrics. But the open rate is the number of email being open, divided by number of total email deliver. As well as the click through rate, you will see that unique number of users who have click on any link within that email, divided by number of emails being open. Metrisics are very useful in order to track your success of your cool email campaign, but at the same time, they are hurting your email delibility. Well, why? So whenever you are sending your cool email campaign, and in order to track your open ts, this cold email campaign will put an invisible image in it with a tracking link. So whenever someone will open our email, that tracking link will be twiggered and it will be counted that this email is open. The same goes for Citr or click through it. So whenever someone will open the link that you have shared them in the email, it will tigger the count of CTR. For instance, if you're sending 1,000 co emails per day, all of those emails will have that same tracking URL or tracking link, and it will trigger our ESPs because our email service providers are smart and they will figure out that all of these emails which are being open and they are all sending same request to the same tracking URL. It will cause a drop in your email reputation and delibility. So what's the fix? It's simple. All we need to do is mask our tracking URL with our owns, and that's why we will introduce custom tracking domains. Custom tracking domain is your own and unique domain address, which we will use to track our opens and click through rates. Custom tracking domains help you to establish this positive sender reputation to increase your email longevity and Dlubity. Custom tracking domain is also used to track the unsubscriber rate. You definitely need custom tacking domain, and there is no discussion for it. I'm not open for any discussion, and we are going to use custom taking domains in our further lectures, and I will show you how you can easily add within just 2 minutes in your cold email campaigns. So stay tuned for that and I will see you in the next lecture. 12. Choosing the Right Email Service: Whenever we are setting up our email service, we have two options. That is, first public servers, and second is private server. In public service, as you can remember, we have Google Microsoft for $6 per account. Meanwhile, in private service, we have AWS, for example, and it provides $3-4. But what my recommendation would be, never go from private server. Always choose from public service because they will have some positive sender reputation along with them. Whenever you are purchasing lights a Google Public Servers or Microsoft Public servers, they will have better standard reputation than the one in private service. Although you might be thinking that private servers are a lot cheaper than public servers, but trust me, if you are running your campaign with private server, it will come back and bite you in $1 dollar. And you don't want to hurt your email liability just because of the sake that you are using private servers 3-4 bucks. Trust me and use public service for cold email campaigns, and you will never face your problems with email servers or ESPs. Now let us have a look at each of these servers. Starting with Google server, it is $6 per month with setup service. But the main advantage of using Google server is your profile picture. So whenever you are sending your cool email campaigns, you will likely notice that if you are using your profile pictures in your cool emails, you will have much open rates, much conversion rate, and at the same time, if you don't use your profile picture, you will have a little less open rates and conversion rate. This is what I found, and it is my perspective, but a lot of people are using Google servers just for the profile purpose domain because whenever you are starting your Cool email campaign, initially, people are always unlikely to trust with your offers, service and product. But using profile picture, you can improve your open rate and conversion rate. The disadvantages of using Google service are Google is making a lot harder to do cool emailing for people like us. It is getting a lot and lot streaker as compared to Microsoft servers. Microsoft can be said that it is cool email friendly, but Google is not. And at the same time, setting up your DNS records can get a trickier if you are beginner and just setting out. Now let us compare Google servers with Microsoft 365 servers. The first advantage is, as I said earlier, it is cool email friendly, meaning your cool email campaign will run longer and you will have more conversion and more sales. The disadvantage here is you will have no profile picture, and that's why most of the people use Google Service instead of Microsoft servers. But at the same time, they offer one click setup with Codaddy and it's actually $2 per month for first year with Codady. So that's the advantage of using Microsoft 365 servers, and feel free to use any servers that you like, but I'm just giving you suggestion on what to use and what not to use. Now coming to private service, the first advantage is very obvious here. They are much cheaper than public service, namely Google and Microsoft. It is sometimes even less than $3 per month. For example, Infra Mail offers unlimited mailboxes from $99 per month, as well as Mail Forge offers $3 per month. The main disadvantages of using private service is they have worse reliability. But my recommendation is don't use private server, even though they are cheaper because cold emailing is a long term game, and that's why I go for public service. I hope you got my point, and I will see you in the next lecture. 13. Understanding Mail Forwarding in Your Email Campaigns: Another technical term in email infrastructure is mail forwarding. So what is mail forwarding? Let us take an example to understand it better. Let's say you are running your cool email campaign which consists of 50 email addresses. At some point, you are likely to get a reply for a cool emails. Now the question here is, do I have to sit and check for all of the 50 email addresses? Like are there any reply? Are there any follow ups Well, no, and here comes the part of mail forwarding. So what is mail forwarding? All of these emails we are forwarding to one single mailbox. For instance, you can use your primary main domain or primary email address to forward all of the secondary email addresses, and that way you can reply all of this email with one single mailbox. The main issue with mail forwarding is it requires filtering warm up emails. As you are already familiar with forming a process, we are setting 30 to 40% reply rate, and you don't want those replies forwarded to a single mailbox. And that's why I prefer to not forward emails but to use UIBox. What is UIBox? UIBox is a master inbox, where you get all the replies from your IDs from all the email addresses that you have chosen. And we are going to use the Pass UIBox available out there. That's all from the mail forwarding lectures, and I will see you in the further sections where we will set up this UIBoxH you can use this UIBOx to reply and to follow up with your leads. 14. Don’t Make these Common Cold Email Mistakes: Congratulations on completing the technical setup of your email infrastructure. Now let us move on to technical copy setup. So it is different from copywriting. Here in technical copy setup, there are some things that you don't want to mess up to shut down your entire core email campaign. It is actually very different from copywriting. Copywriting is art of persuading your readers customers into your sales funnel. But at the same time, technical copywriting is different. It is about how many words you should include in your first coal email, avoiding spam Tigger words, text only emails, using spin text, avoiding overlinking in the first email, et cetera. So let us discuss about technical copy and you don't want to mess this up. You don't have to think or get creative with your mind here in technical setup. You can be as creative as you want in your copies by using copywriting, which we are going to cover in the next section. But these are some of the things or some of the checkmarks that you have to check in order to avoid learning in spam folder. Let us cover everything one by one, a lot of people don't know this and uses this type of mistake in their coal email campaign, and they will never figure out why my copy or why my open rate is so low. It is because of the silly or these small issues that can have a huge impact later on in your coal campaigns. That's why we will cover everything that you need to know about how to run a successful coal email campaigns and we are not missing out anything. Trust me, after this course, you will understand everything that you need to know in order to run a successful coal email campaigns. Let us get started. 15. Don't Spray and Pray!: The goal here is to improve email drivability and avoid lending in spam folder. Let us start with Spin text. Spin text is sending different version or different variation of your CTA, which is called to action or text to let's say 1,000 people. So here is the first copy. Here is the second copy, and here is the third copy. There is microcpy difference between these three examples. For instance, the first example is, let's jump on a call. You free today? Keen for a demo? Why we are using spintex is because our email service providers or ESPs will think that we are sending different copies or different emails to different person versus sending the same copy to let's say 1,000 people. So they will put us into mass cool emailing filter, and we will decrease our email deliverability and longevity. But by using spintex, although we are changing a very small percentage of our emails by using spintex we are increasing our email deliverability with zero to minimum extra efforts. Game that we are playing here is to trick our ESPs into thinking that we are genuine person with genuine interest to engage in a conversation via email. Alright, I hope you understand how you can use Spin text to increase your email dibility and don't worry about it. It is very easy to create spin text from different variation of your copies, and we will cover that in further sections. Another perk of using spintexs you will be able to see for free, which copywriting format is most effective in converting your readers to your clients and customer. Second point you want to consider here is send your cool emails in plain and simple text. Don't include any HTML code or any HTML elements like header, footer, because a lot of time people use headers or footers in their cool emails, which drastically decrease your email drivabty because it contains HTML codes. For my suggestion is to remove any HTML element from your code emails, and I have seen 50 to 60% increase in my durability and therefore, reply rate in moving from HTML emails to plain text emails. And every software has this option of using and sending emails in plain text without any HTML code into it. The third point here is to keep all of your email copies under 150 words. Yes, it might be tough and challenging for you to create that concise email copy, but trust me, it will improve your email engagement score. For example, open weights, pries because it makes it so easy for people to read and understand your message. Rather than creating complex words and technical jargons, which might land you in spam folder because you might be using some of the spam keywords that you might not be aware of. Last but not least, keep your email copy in two to three paragraphs with each paragraph having one to two sentences. Make it short, make it concise, make it clear, and make it authentic and loyal to your brand. What I've seen that most of the people use their mobile phone from reading their emails. Whenever you are typing your email in your desktop or PC, you might be seeing so many wide spaces. But at the same time, when you're reading that email from your mobile phone, there will be a huge wall of texts, and people will eventually ignore your emails. Trust me, keep your email copies under 150 words and you will have a huge engagement rate. Moving on to the next point, which is prevent using spam keywords in your copies. Keywords like lowest price, million dollars, money back, no cost, 100% free, prize profit. These are some of the examples of Spam keywords. And if you're using them again and again in your email copies, Google NLP or Google Nature language processing, you'll think that you are very aggressive, SLC, and your copies sound too pushy. So what Google NLP will do for a future cool email is put them in spam folder. That's it. GameO. For you don't want to trigger Google NLP, as it is getting smarter and smarter every single day in case of spam keywords and spam filters. So what's the solution for this? Well, we are going to use the best Spam checker, which is an inbuilt feature in the tool that we are going to use to send out our core emails. So don't worry about it. We will cover everything in practical guide, but right now it is very important for you to understand the technical term, the fundamental of successful cool email campaigns. Next thing you want to avoid doing is over linking your first cool email. As you already know that we are using custom tracking domain, which is already a we are using one link in our first call email already. So you don't want to put another link like book a meeting, book a call or for your website or anything like that. It will drastically reduce your email dibity and we don't want that. But after a reply or after a follow up email, you can put Asman image video file or link that you want. But trust me, you don't want to overlink your first call email. Right guys. After that, don't use images in your first goal email. There is something called word to image ratios, which triggers promotional content. If that ratio is high, that could means that image could be hosted on Spam command sites, as known as sites commonly used by spammers. So avoid using any videos in your first COL Email. Furthermore, avoid using link shortness. ESPs or your email service providers has some crazy theory that link shorteners are mostly used by spammers. Then by you using the link shorteners, you are a spammer too. So avoid using any link shortener, for example, tiny URL, Wheatley, et cetera. Next is don't use your primary domain or your company domain. Cool emails by nature have deteriorating impacts or deteriorating deliverability. Therefore, protect primary domains from black listing and use secondary domains from your cool email campaigns. After that, avoid sending the same copy to everyone. For instance, if you are sending 10,000 emails every single day with the same copy without any variation, you will flag as mass cool emailer or mass mailing. Therefore, you will decrease your email longevity. So use spintex to avoid this. So yes, these were some of the common mistakes that a lot of people make in their cool email campaigns and how you can avoid them very easily by using some of this variation by using no links in your first cool email, no images, no HTML codes, using spintex to create variation, et cetera, et cetera. Hope you understand my point that we don't want to mess this thing here. It is very easy. It doesn't require any thinking, or it doesn't require any creativity of your print. You can use as many creative or you can be as creative as you want in writing your copies. But don't use the spam words or anything like that in your copy to decrease your email longevity and reliability. 16. Bulletproof Cold Email Checklist: Now know everything about technical configuration, technical copy setup, as well as email warm ups. But there are a bunch of things in each of those segments. So is there any checklist? Yes, I have created this bulletproof email drivability checklist, where I have divided this checklist into technical configuration, technical copy, email warm up, and the last thing is campaign control, which I'm going to cover in this lecture. This Google Sheet file will be available in the resource section, so make sure to check it out. All you need to do is click on this link, open Click on files, make a copy, and then you will be able to modify and make changes in this CSV. These are some of the tasks or checklists you have to check mark in order to run a successful Cool email campaign. I have divided priorities in three parts. So the first is compulsory. It is mandatory, there is no excuse or no talk about it. Then high priority and last is low priority or have a look ones. Then we have status for our task. For example, if you are yet to set up your DNS record, click on not started you have completed your DNS record, click on Complete. If this is in progress, click on in progress. That way you will be easily schemed and scanned through all of the task in this status. Lastly, we have the description of our task. So if you have any concern or question, you can easily read the description, and if you still want to understand it better, go back to our lectures, we have covered everything from here. We have added this new checkmark of campaign control where our first checkmark is include unsubscribed option, and it is set to compulsory. Yes, it is compulsory because it is a part of Ken's PMAT of email drivability. If you don't know about that law, I will cover that in further lecture. But as of now, you can see from this example, you should include unsubscribe or click to unsubscribe in your emails because it is mandatory. As well as the second option is you could use this unsubscribed button right next to your domain or right next to your mail. And there is maybe another unsubscribed button here as well. All right, so it is very important and don't forget about it. After that, we have maintained Do not contact or DNC list. So basically, these are the people who have unsubscribed from our emails, and we don't want to disturb them again, because if you keep on sending four to five times to those people who have unsubscribed, they will click on Report Phishing Report Spam, and your entire email drivability will drop drastically. If that email address is not valid and you have sent your email address to that, it will bounce your email, and that is what is known as bouncing. There is bouncing rate. For instance, if you send 100 cold emails and only one email bounce, you will have positive sender reputation and your email longevity will increase. But unfortunately, sometimes if you're targeting those people who are constantly changing their job, their work email will be likely to change. And if you're sending cold emails to the last work email place, it will bounce. If your bounce rate grows more than four to 5%, your entire email dribvity levity will crush to ground, and the optimal bounce rate could be less than 2%. So aim from less than two to 3%. That's it. In addition to that, send your emails without any HTML tag, code, or element, as well as check your domain if they are blacklisted or not. All right, so feel free to play around with this bulletproof email delibility checklist and just make a copy because it is very useful and you can easily scheme and scan through your status of your task, and these are the priority. Don't change the priority, only change the status here. Amazing, guys, we are done with a technical configuration, theoretical part, as well as we are done with a technical copy setter. Now, in the next section onwards, we are going to look at lead generation of creation and copywriting. Alright, I'm very excited for it, and I will see you in the next sections. 17. Cold Email Copywriting Made Simple: Time to deep dive into copywriting mastery. Well, you understand how to write those copies that will truly resonate with your audience and turn your cool emails into meetings and clients. Now, this is not your normal copywriting. Mind that. Email copywriting is totally different thing. It is not similar to writing a newsletter or article. Basically, there are two types of email copywriting. The first is copywriting from cool emails, and the second is copywriting from email marketing. I hope you understand the difference between copywriting from cool emails and email marketing. And good for you, we are going to cover both of these modules in much detail. I don't want to leave you hanging in any place. So in this section, we will discuss entirely on copywriting from cool emails, and in for this section, we will understand how to write copies from email marketing. 18. This Is NOT Your Normal Copywriting: The thumbnail rule of cold email is don't make it sound like it is a cold email. This statement is bold, but at the same time, it is 100% right. You might be saying that Manthan we are writing cold email, so it will feel like it is a cold email. But no, copywriting from cool email is totally different. Most of the people make this mistake. By starting from the first cool email, they are continuously selling and selling. Your goal should not be sell at first, but your goal should be capt your attention. Introg them and spark curiosity within them. Cool emailing is not a one time thing. For example, you send your emails to all of your prospect, and they will right away buy your service or offer. No, it is all about building relationships and sparking curiosity within them one by one and in a step by step manner. And that is what makes a successful cold email campaign. Most of the people think that sending one cool email will do all of the work from them. But when the result comes, they have zero conversion and zero clients. Now they will feel frustrated and quit cold emailing and saying that cool emailing doesn't work. What I'm trying to say here is put yourself in your audience shoes. For instance, if you send me one cool email, will I buy right away your offer or your service no, because I don't know who you are. I don't know your credibility or your reputation, and that's why it doesn't work like that. First of all, we have to trigger that curiosity of our audience or our ICP by using some of the compelling subject lines that preview text that we get or the first line that we get in our emails, CTs or call to action, and crafting a personalized copy that will deeply resonate with our audience. That we can start building relationship with our audience by following a sequence of cool image structure. I will cover that in further lectures. But as of now, you should understand this important point. Consider a simple funnel of three layers. The first layer is attention or awareness. Second is retention, and the third is buying, so we cannot sell directly to the people who are in awareness phase because they don't know who we are, what we do, and how authentic we are. We can sell to our audience after we have provided enough value to them, build relationship with them, showcase that we are authentic and loyal to our work, as well as you can give some of the testimonies or previously work done to them. Now we have converted our coal leads or cold prospect into worm leads and worm prospect. Now they know who we are, what we do, and how authentic and loyal we are. And now it's a good time to start selling your service or your offer. So I hope you understand what is copywriting for coal email. Copywriting for coal email is both art and science. It is a combination of both. Whether you are writing from one lead or thousand of your prospect, we have to provide enough value offered to them while keeping on them engaged. And again, I will repeat the thumb rule of cool email is, don't make it sound like it is a cold email. A relationship with your audience and then create a sales funnel that we talked about, and then you can start nurturing those warm lets because we have converted our cold prospect into warm leads. Let us summarize the topics that we have talked in this lecture. First is establish reputation and credibility with humility to your audience. Second is trigger curiosity of our audience, gain their attention and convince them to do something after reading our email. That can be reply to the email, or if you are using a harder CtA which is shed locall, convince them to shed lo call, but make sure that your email body is short. It is under 150 words or maximum five to six paragraphs with each paragraph having one to two sentence. Write your copy in simple straightforward and concise way. Don't include all of the technical jargons and all of the English words that you know. Just keep your copy simple and easy to understand to your audience. And last but not least, use low resistance CTA or softer CTA. That could be replying them back to your email rather than complex sales speech or high resistance CTA like scheduled a meeting or Moka call. Type of cts are higher resistance CTS. What I mean by that is if you like to book a call, no one has time right now. No one has free time or free schedule or free calendar to book a call with you. But if you are using softer City at the same time, reply to this email if you want further information, that could be a low resistant. But booking the meeting or scheduling a call is much on the higher resistant end. Don't use them in the first call email. Use softer CTs or low resistance CTS. 19. Creating Winning Cold Emails Copies: Successful cool email copy consists of these four elements. The first is compelling subject line. If you're not using interesting subject lines that stand out from your recipient inbox, you are going to have much lower open rates and ultimately much lower conversion and sales. I think that crafting a compelling subject line can drastically impact your entire COL email campaign in a positive manner. The second element is writing your introduction line with a personalized stretch to our audience. So what is personalization? Personalization is, for example, using the recipient name in the first introduction line, researching about their job roles, their company, where they are based from to add that personalized stretch to our copy so that it will not seem like a generic message or generic cool email that we send out to 10,000 people. But we are using personalization, for example, their website name or addressing their pinpoints or solving their concerns so that our cool email will become unique to every single person in our list. Simply by using a basic personalization of using our prospect name in the first or introduction line can spark city within them and trigger them to open our cool email. The third element that make our audience to read our cool email is how valuable is your offer. Again, I'm emphasizing on the point that don't try to direct cell to your audience. Provide valuable offer to our audience, addressing their pinpoints, their concerns, their equations, along with the last element which is CTA or call to action. So when you are starting out or when you are sending your first cool email, try to use a soft City, not a hard city. For example, a sob CTA could be, see what our customers are saying. Now let us compare this soft city to a harder City. Schedule a free call, Slots are filling up fast. Another example of sof CtA could be W another example. At the same time, this harder CtA could be request a demo or upgrade right now. So don't try to use hard CtA right away in your first CL emails. First of all, try to build a relationship with your audience, provide enough value to them, then earn their trust and gain their confidence. And now as you move on to your email sequence, you can try to hard sell in your third or fourth co email. Alright, let us understand this even better with an example. Consider this ideal scenario where we are selling or providing a solution of a development tool. The first element is crafting and compelling subject headline. We can say, like, do you use any development tool? So this is quite interesting subject line because we are asking the question to our audience or to our recipient. And in our human psychology, whenever someone ask any question to us, we tend to at least listen to their question and promptly answer to their question. So consider this similar analogy with cool email. Whenever we are questioning our prospect or our audience, we are triggering our prospect psychology so that they read our entire cool email and much better, they reply back to us. So you can use this kind of subject line where we are asking question to our audience. After that, the second element was using introduction line with a personalized touch to our recipient, starting with the first name. And again, it is very basic and simple personalization. But even by using this, you can start slowly building credibility and trust with your audience. And then comes the main part. There we will grab their attention by using advanced personalization. In this instance, I'm saying that I saw your work on this website name. This is a variable. It will change from every prospect about this specific API or development topic. I thought that I should share something to make your workflow even smoother. Here we are providing value, or here we are addressing a pinpoint to our customer. So this is our introduction line where we have used this advanced personalization in order to trigger our audience attention and curiosity to read the rest of the email. Now we will provide value to our prospect to help them in any way, shape, or form with your product or your service. As you can see, building APIs can be time taking. But what if you could speed this process by automating this trickiest part? And then we have provided our offer with my tool name or with your development tool Name. Can automate repetitive task, enhance collaboration, save countless hours. So yes, this is what is perfect offer feels like, which is both valuable and not salesy, or not you are being too pushy. And after that, closing our cool email with a CTA. And yes, you can see that it is a softer CTA. Not saying that buy my development tool right away or this limited time offer, but I'm using a softer CTA, which is, let me know if you like more information or brief overview about my tool. And then I'm ending the code email with my name. That's it. That's all you need to do in order to create a successful cool email. First of all, include a compelling subject headline, then use Introduction line with a personalized touch, addressing their pinpoints or their concerns, then provide valuable offer to them ending with a softer CTA. This is what a first coal email should look like. Let us compare this email with all of the technically copy setup that we talked about earlier in this course. So the first was using less than 150 words in our copy. So yes, it is less than 150 words. Further on, we didn't use any image or any HTML code, for example, header or banner. Did you notice that in this copy, we didn't use a single spam word. For example, guarantee by this or limited time offer, we didn't trigger our ESP or email service provider with a spam keyword. So there is a high chance or probability of this email landing in the inbox of our recipients and not in the spam folder. Then we didn't use a single link as well so that our ESP will not consider as a spammer and our email variability will improve and increase. Last but not least, we have added personalization to our code email copy. Are missing. So let us check in our checklist. We didn't use any inline image. We didn't use any link. We have check from the spam words. We have added personalization. We can implement syntax. So let me show you how you can use syntax in your co email copies. Add a bar to your variable. And this time we can use, let's say, last name. Then add another bar. We can say full name. That way, if you have 1,000 cool emails to send, we have divided them by 333, 333 and 333. You can do that same from CDs as well. Let us remove all of the painting. We can say, feel free to reach out for more details. Feel free to reach out for more info or details. Then you can add another variable, want more info, something like that. So yes, now we have added Spindex to our copy as well. And we have checkmark all the task in technical copy. Trust me, your image delibility and longevity will improve significantly. This is just one example of a successful cold email copy. Can add as many customization or personalization you like in your offer in your CTS, in your subject line, so feel free to do it. As well as I will provide this email copy in the resource section so that you can compare your copy. You can use as a guide or as a starting point for your co email campaign. Or better, you can use screenshot on your own PC to screenshot this successful email copy and use it further on with your core email campaigns. Alright, that's all for this lecture, but let us understand copyrating in much more advanced and retail way in further lectures. I will see you there. 20. Crafting Personalized Emails for Better Engagement: After you have done this amazing work, creating a successful email copy, you will start getting response or reply to your email, and now it's time to pitch your service or your offer or your product to your audience. But these are some of the common things or common mistakes that most of the people do and avoid doing them. The first is don't promise moon and send to your audience. In another words, avoid overpromising. This are some of the promising that you will not be able to met with your audience, avoid using them. Don't try to taking them into your sales funnel or taking them into your offer by overpromising. It will hurt your brand reputation and your credibility in the long term, as well as avoid promotional language. Using quarrente word often and often limited time offer, buy now, avoid using this promotional language because they already know what do you offer. They already know what is your solution. Now it's time to prove your loyalty and trust to them. So avoid using this type of overpromising, as well as avoid using promotional language in your emails. Now let me show you how you can write preview tracks with a person associate to it. So as you can remember from our last example, this was our personalization or our introduction line with a personal touch. So we are using the website name. So how do we know that our prospect is using the website name or this specific API or development tool? Well, we have to personalize or enrich our prospect. And there are tons of EI ndishment tools available out there so that you don't have to do manual prospecting for each and every single one of your client, saving you countless numbers of hours simply by using EI into your sales and marketing funnel. After enriching your prospect, you can literally get any information about your prospect as you need. For instance, which school they attended, are their company B to B or B to C. What are their pricing model, or what are their subscription monor? Literally anything. So use personalization and enichh your prospect according to your pinpoint, according to your offer, according to your service or your product. My one piece of advice would be get creative with personalization, use different sorts and different type of personalization. Let me show you some of the examples. You can use achievement of your prospect as personalization. For instance, you can give them compliment like, I just finished reading your feature in FOBs. What an achievement. Increasing the company revenue by this number under this time period is truly remarkable. We will replace those variables with every single prospect details so that you don't have to manually sit and type email from every single one of them. We will use these variables in our cool email campaign. As of now, understand the person who is reading our email on the other side of the screen. Like after reading this introduction or icebreaker, they will be mind blown because they will feel that we have done some research, we have put all the efforts and hard work to research about them, and then reach out to them, and they will feel obliged to reply to your email. Second type of personalization that you can enrich about your prospect is the promotion. And then you can give compliments like huge congratulations on your promotion to this role at this company. I can't wait to see this amazing work you will do in your new role. The type of personalization you can do for is post, like any post on LinkedIn Post, it could be a Twitter post, it could be a Facebook post, and you can say, I was browsing your blog post, or I was browsing your LinkedIn post and really enjoyed it. Your article or your LinkedIn post on productivity hacks stood out, and I'm eager to put all of these strategies to use right. And last but not least, you can use product launch as a personalization. For instance, the new software looks awesome. I can't wait to try it right away. So what are we trying to achieve here is start building relationship with your prospect, like getting to know them, getting to know their pinpoints, their concerns, and then we can peach our offer with our product or with our service. But every coin has a two side. Personalization can help you or hurt your cool email campaign. Whenever you are using personalization with their industry, their job title, or their location, you are putting your entire cool email into danger. People constantly change their job roles, their location, and their industry. And if you are targeting those last industry job roles or their location, they will mark you as PEM. Why? Because they are no longer relevant to our offer or our service, and they will mark us aPEM and our entire email deliverability will decrease drastically. Therefore, be very cautious with EI personalization. But you can always use their first name. Why their first name is never going to change, and you can use those basic personalization in your email copies. So in personalization, more is not always better. So be cautious and be careful with AI personalization. 21. The 4C Copywriting Method: Hello, everyone. Today we are going to discuss the most powerful framework of copywriting, which is the four formula, or it is also known as Four Horsemen of copywriting. It stands for concise, clear, compelling, and credible. Let us break down this framework by using this MacBook Air ad. The first C is concise. So in copywriting, more is not always better. In this world of short attention spam, brevity is key. Take this example of MacBook Air had, which uses ide and spe, two words that captures the product ascent. Short, sharp and powerful. Second C is clear. As you can see in the image, there are so many wide spaces. That makes the product, the ferns, and the title pop out of the screen. Third C is compelling. For instance, new magic keyboard, brilliant retina display, do it all notebook, all day battery life. The points that Apple are trying to convey here are very compelling. I spike curiosity and grab our attention. And the last C is credible. Credibility build trust and relationship with your audience and improve your brand visibility. In this example, 100% recycle aluminium. It is not just a claim. It's a fact and testimony. Therefore, credibility is all about proving your claims a trustworthy and legit. So in conclusion, concise means keep it short and to the point. Second C, make sure that your message is easy to understand. Third C, which is compelling makes your copy engaging and persuasive. And the last C which is credible, back up your claims with a fact and trustworthy information. It could be testimonial, it could be reviews. It could be portfolio of the previous work company like you have done this work for this company and this company so that you can backup your claims with trustworthy information. Now let us write our email by using this powerful framework. We can start with high and then first name. Let us imagine this al scenario where we provide lead generation as a service to our clients. So we can say something like I saw your website, or we can replace this with company through glin with lead generation. We provide and then enter your service here, which is obvious lead generation for, let's say, SMB, which is small to medium businesses, I have three lead generation ideas that you can implement right away in your company. Here we are providing lead magnet as a value. And if you don't know what is lead magnet, we have discussed that in further lectures. Idea one, let me just copy. Now you can also add testimonial reviews or your portfolio work here. We can say our previous clients. You can add your testimonial or review here. For example, we have worked for this company, and we have increased their sales by this number in duration of this time. So you can use this, just make it short and simple. And lastly, it's time to introduce our CTA keen for a chat. All right, so we are not straightaway doing a hard resistant CTA, which is Booker smiting or Booker call. We are simply saying keen for a chat in the reply. And then your signature. Signature means your name, your company name. And if you want to put your phone number, feel free to do it. And don't put your email address. They already have your email address. So let us compare with four C. First of all, it is concise. This email is less than 150 word. Our copy is clear because we have only one goal which is to help this company struggling with lead generation. It is compelling because we have added the ideas, so it is like a free idea. And then credible, which is the review or testimonial. Even if you don't want to add review to it, it is fine. You can use a softer CTA and then your signature. So that's how you can implement the four C formula in any email or even in any cold calling, as well as in any newsletter. This framework of copywriting is very powerful up to this day, most of the copywriter use this fours formula or four horsemen of copywriting. 22. Follow-Up Emails: It's time to learn about email follow ups or email sequence, which I consider the meat part of cool email campaigns. Let us start with a staggering statistic. 80% of successful cell via cool email happens after five or more than five follow ups, and only eight to 10% of people have a proper structure of more than five emails in their cool email campaign. What does this tell us? You will have a significant edge if you have even more than three follow ups or more than three email series in your Cold email campaigns. As you might already familiar with cool email, it is not about selling your offer or your service right off the bat from a first goal email. It is about building relationship with your ICP and your audience. And how do we build that trust in connection with our lead list by using a proper structure, cool email follow ups. There are multiple of follow ups like three follow ups, ten follow ups, even 15 to 17 follow ups. It may depend on your service or your offer or how long your email structure do you want. But the main advantage of using email follow ups or email sequence is we can address different pinpoints, different questions, or different concerns about our audience in our entire email follow up. For example, if you are running a lead generation agency and an outbound agency, let's say we send out our first code email saying that we provide outbound service agency to XYZ company. But our audience might have perfect outbound process for their business. So in our third follow up email or in our fourth follow up email, we can say that we also provide lead generation aS service from S&B or small to medium sized business owners by scraping from LinkedIn from Instagram from Twitter, EC to et cetera. So that audience, which already has a perfect outbound process, they might be needing help with lead generation, and that's where we can stryotaining now of our audience on different level of our email follow ups. Let's talk about structuring your sequence by my example, which I use almost all of the time, which is four email follow ups, which is not too long or not too short, or I can say like kind of a sweet spot between the ideal customer profile that I'm targeting. But if you are targeting different industry or different niche, it might be, let's say, ten email follow ups or sometimes 17 email follow ups, that's totally up to you. Let's quickly have a look at these three examples, and these examples will be in the resource section. So make sure to check it out. Your initial email is your introduction, your chance to make a strong impression with a clear value proposition. It is like you're knocking on the door and you are presenting yourself with your offer or with your value. Now what come next often determines the success of your cool email campaign, which is second email. Now you don't necessarily need to send out your second email right after the one day. You can give space, or you can give time to your audience, and you can send out your second cold email after three to five days. For example, three days after your initial email, send your first follow up. This is like a gentle reminder. You are not trying to push you are trying to stay on the radar of the attention. A week after your initial email, it's time for a follow up number two. Here's where you want to introduce a new angle. A new idea or a new offer and add some additional value to your follow up sequence. Maybe you can share an insight about the industry or give a tip that could really help their business or their agency. Now, wait for one to two weeks, but the timeline is totally up to you and it's time to send out your third follow up. This is great time to introduce a case study, a testimdle, a review or some sushal p off. Show them how you have helped similar businesses, and finally at the third week Crossm send your fourth or usually the final follow up email. This is your last shot, so make it count, be very clear and have a compelling CTA or call to action. Let's discuss some of the best practices or some of the mistakes that most of the people do. For example, if you are just saying, did you get my last email over and over again without providing any value or any late magnets, you are just being annoying. Just stop it. Keep your email shot and focus. Add a new value, new angle, new proposition in each follow up. Don't be afraid to experiment with your copywriting style in email follow ups. Mix up your style, use both questions and statement to engage with your prospect, and always personalize your entire email follow up on your research and prospecting. Well, speaking of personalization, let's talk about subject line. For example, you can use recipient name or company name, and you can create a sense of urgency or curiosity that we are going to talk about in some of the best email copywriting techniques. But make sure that keep it short and compelling. Something like quick question and then name of your prospect or company plus your company or thoughts can work wonders. Again, timing is crucial here. Why I was saying that wait for one or two weeks or wait for five days Because when you space out your email appropriately, you are not bombarding your prospect and respecting their work schedule and their time zone. For those of you who don't like food email follow ups can really benefit from this advanced seven step cool email sequence. This is a really powerful seven step sequence, which is all about persistent, value adding, and strategic follow up. Let's break it down. Email one is your opener or your introduction. It's all about confirming you are talking to the right person, establishing credibility with social proof, and clearly stating your value proposition, as you can see in the email. You will introduce yourself, highlight a recent success, and end up with a open ended equation to encourage engagement. Yeah, we are not adding any link. We are not adding any video or image. We are just knocking the door of our prospect home. Now email two is a gentle reminder sent in the same thread, so there won't be any subject line. We are just replying to our first email. It is short, friendly and reiterates your offer or a value proposition while inviting questions. This keep the conversation going without being too pushy and too salsy. The third email introduces a educational or informational lead magnet. In this example, which is a video caz study, but this will add value to our prospects inbox. And as you are teaching and educating them, you will already gain that credibility and trust with your audience. The fourth email is a value lead magnet or valuable gift, something your customer usually have to pay for. This will demonstrate goodwill and give your prospect a taste of what you offer. Are also introducing a CTA or call to action with a calendar link. It's time to putting the links or like, for example, click here anywhere because we have already gained the credibility and trust with ESPs, as well as with our audience. Moving further, email fifth is a quick follow up or a Naseemail. If you are, let's say having 17 email follow up sequence, you cannot provide lead magnets to all of those 17, and that's why we have to include a NAS to keep the conversation going with our audience. Email six offers another valuable lead magnet. This shows your commitment to providing more and more value and taking it a step further. Again, you are including your landing page or your calendar link, making it easy for them to take action because sometimes replying to email have a very high resistance. But if you include a calendar link, they will easily book, or if you include your website or landing page link, they will easily click on that. And finally, email seven is your closing attempt. It's short, direct and aimed to prompt a decision either to engage or not. And this is the beauty of this sequence, which is persistence and providing value again and again to our audience. Here you are not just following up. You are continuously providing value with different value proposition or different offer to your audience. This approach keeps you on their mind or on their radar without you being annoying, and it will definitely create a more profitable cool email campaigns. Now you can easily test out your entire C email follow ups with different offer, different CTA, different subject line with AB testing. So what is AB testing? That's exactly what we are going to cover in the next lecture. I will see you there. 23. Using A/B Testing to Improve Email Engagement: IB testing is one of the most underrated strategies in cool email, but it can completely transform your outreach efforts by TNX or by Hendrix. So if you haven't heard about EB testing, you might have heard about split testing or EBI or IBO or EBI optimization. Basically IB testing is to test subject lines, to test different offers, test CTs to nail the right offer, identify the target perfect audience, and validate your approach. And what's the advantage of using IB testing? There are literally tons of advantage of using AB testing. First is it can easily make your entire cool email campaign scalable. So here, what you will do is you will only take 20% of your lead lists. No divide by 50 50, you will see that which headline or which subject line is working. You will send out 10% from first subject line and another 10% of your lead list for the second subject line. And for instance, if the first subject line has an open rate of 50%, you can easily use that for the rest of the 80% of your lead list. And let's say if your second subject headline has only 25 or 30% of the open rate, you now have answer you now know that which is working and which is not, which is the first one which has 50% open rate. So you can use that subject line, which has 50% open rate from your rest of the 80% list. Even you can disable tacking links now because you already know what is working and what is not. This is just an example of two different subject line for AB testing. You can have variation up to let's say 25 different subject lines. N EB testing is not limited to subject lines. By using IB testing, you can also validate your offer what email body structure is working or not. Your audience like short or long or which CTA or call to action is more appropriate with your audience or which is working or which is not. We are going to use IB testing in every single one of our cool email campaigns, but I just want to give you a glimpse or quick overview of IB testing. What are some advantages and how you can implement in your Clemail campaigns. Don't worry, we are going to cover that in much more details. It is better to show you visually than to explain it to you right now. Again, EB testing is not limited to subject lines, to offers to CTs. You can even test or you can AB test audience with different cool email campaigns. What do I mean here is let's see if I'm running lead generation and outbound agency example. Again, you are sending out two cool email. You can use one from outbound and the second from lead generation. What I mean here is outbound service and lead generation service with the same target audience or with the same target market. And see that target audience is likely to buy lead generation or likely to buy outbound services. And you can easily test that by using AB testing. So I hope you understand that by using AB testing, you can easily test out your audience, your subject lines, your offers, your CTs, your email body, email structure, email follow up, a lot of things. Ali, don't worry about it. Again, we are going to cover everything in much more details, and I will see you in the next lecture. IBI testing is a step by step approach or narrowing down on what works or what not. So stop guessing and start testing. 24. The $100M Offer Creation & Lead Magnet Blueprint: It's time to talk about how to create that perfect offer for cool emails that Alex Anse talked about in his book, hundred Million Offers. I have read this book, so you don't have to, but there are some missing points that I will add in this for lectures as we move on. So first of all, Alex Smozi has mentioned that he uses cool emails as a main source for lead generation and client acquisition. And when it comes to crafting an offer, whether it's for cool emails or for cold calls, Alex Zrmozi is on a good level. So he has breakdown his 100 million offer by these four fundamentals. The first is know exactly who you serve, which means they understand your target audience and their specific needs and pain points. Second is understand their wants and needs. Gain insights into what your audience desires and requires. Third fundamental is offer something that actually fills those wants and needs, create solution or create lead magnets that addresses your audience wants and needs. And lastly, make it clear simple and easy to understand. Present your offering in a clear and easy to understand manner. For example, in a fifth to sixth grade level English, don't use very complex words, structures, or technical jargons in your emails. Write your copy as if a fifth standard student has written your email. You can use hemming web for this. In his book, he talk about understanding your prospect. Whenever you are sending out cold email, you already might know that they are not looking for you. They don't want your service right now. They don't trust you, and they are not qualified for a cool emails. But we have to create that offer and provide value in our email or in our first cool email so that our prospect will raise hand to get in for the touch or to get in service with us. The goal here is to get them to raise their hand with our service and with our offer. This is one of the quote which I really love, which is, make an offer so good that they feel dumb saying no. We are not trying to tickle their interest. We are trying to blow their mind in 30 seconds with the value that we are going to provide them. Therefore, to create that 100 million offer strategy, we have to make sure that our copy are not boring, competitive, absurd, and complex. If our offer does not spark any excitement, it is a offer killer. Other, if you're sending similar or same type of email as everyone else in sending in your industry, you your offer and your cool email campaign will shut down by competitiveness. Third is, don't be upset. Don't promise insane guarantees like I will fly to the moon and everything like that. Be authentic, be loyal, and be creditable, meaning show some social proof testimonials or reviews that you have done from the previous clients and don't overpromise. Don't try to get your clients to say yes by overpromising if you're not going to fulfill that promise moving further. Will put your entire brand and any work that you have done. Last is don't make it complex. Many times, a lot of people use complex words, complex structures, and when our prospect is reading our email, they don't know what we are offering or what we do. So avoid using these four offer killers. Next, he covers about offering lead magnets in your core emails. So what are lead magnets, lead magnets are resources or mini services that are related to your core offer and solves a part of their problem or their pinpoint. They should be good enough that other usually pay for it. Brass. Now I have taken lead magnet a step further and divided them in three parts. It is not an x or mouse idea. It is my perspective. So there are three types of lead magnets. Tie three lead magnets are the first type of lead magnets, and you can only use if you don't have any other lead magnets available to you. These are basically your PDF templates, blogposts, case studies, or white papers. These type of lead magnets doesn't work now. There is no personalization, no one has time to read your hundred page PDF. They want instant inquik value front without trading too much of their time for their lead magnet. So introducing tire number two lead magnets, which are mini courses or 1 hour master class, free trials of your software, of your CRM or of your website, usable data like lead leads prospecting personalization, so you can offer tire to lead magnets. Usually I use these mini courses as my lead magnets in my email because I have a lot of courses, so all I need to do is take out five to six different lectures, combine them, and format them in a proper format of a meaning course structure, and provide that as a lead magnet to my audience. That way, I'm showing my expertise and authority in my thing or in my domain. You will build trust relationship with me unconsciously, and that's why Tire one lead magnets comes in, which are full courses, mini service free softwares. For example, if I'm targeting a very high kid client, I will offer my entire course as a lead magnet and our prospect will think that this person knows what he's talking about. He puts his money where his mouth is. This type of lead magnets will work a lot better than simply providing a PDF that no one has time to read. Second is mini service. Let us take an example of a funnel building agency. So if you are building funnels from coaches or from author, you can use miniservice as a lead magnet. For example, you will build a wire frame or a mockup of the landing page of the book that author is going to publish or the course that that coach is going to publish. Last but not least valuable lead magnets are free software. For example, you can easily build those software by using hetGPT or Cloud. To give you an idea of free software, mail meteoroid has this free tool spam checker, which you can easily build out again by using hatGPT that will detect spam word in your email and remove your spam word. It will provide overall score of your email copy, your word, your read time of your second, as well as some of the hairstag. It is a great tool, so make sure to check it out. These are all the types of lead magnets that you can use in your cool email campaigns. Now Alex Armasi also talked about personalization. Personalize and then give big value fast. The idea is to make the cool outreach feel like a worm outreach. I got 50% response bum in email. All I did is, I rewrote all of our templates in below third grade reading level. And last but not least, we talk about to build a successful email follow up sequence. If you contact someone multiple times, then you show them that you are serious. Curiosity increases because they fear they are missing out. And as we have already covered about email infrastructure, email sequence and email follow up, you are good too. 25. Building Your Lead Generation Machine: All right, guys, after crafting your perfect offer, it's time to send out our cool emails. But who we are going to send out our emails to? Well, it's time to introduce lead generation, where we will find a perfect and idle customer profile that we will send out our cool email with our perfect offer. So in Alex Orms's second book, which is 100 million leads, he describes three types of techniques to collect your leads. The first is scraping your leads. Are way many tools available out there to scrape your leads from Lin DN, from Instagram, from YouTube, from Twitter, Ec et cetera. But the issues with scraping tools are a lot of emails will be catch all or not valid. If you are sending out those emails from your core email infrastructure, your entire email infrastructure will dead. You will have zero deliverability as you send out more and more emails to those catch all and not valid email addresses because it will increase your bounce rate and it will decrease your email longevity and delibility. Second technique he talk about is buying leads. You can buy leads from brokers from websites, even from influencers or from YouTubers or from their newsletters. But the issue here is it will be very expensive or more on the costlier side. And if you're just starting out, you don't want to necessarily buy leads and wonder if they will be working or not. And if you're spending too much on acquiring or buying leads, remember that you still have to spend money on email infrastructure, and combination of all of those expenses will be much higher if you're just starting out. So avoid buying leads from local market or from local website. The last strategy that you can use is elbow grease, meaning you get in Facebook groups, linked in groups and try to communicate with people and scrape their email addresses. All of these three techniques requires either too many time a friend or too much investment or money a friend. But allow me to show you the best EA tool or the best software that I use for my cool email outreach. And again, in his book, he doesn't talk about any EATol or software that he uses from lead generation and client acquisition. I will show you the best, easiest, affordable, and most comprehensive email outreach tool that is available out there, which is sales handy. This is the lead finder or lead generation tool by Sale Sandy, which has more than 700 plus contacts across 60 plus million companies worldwide. It is the best of the best, and I use from my lead generation, from my cold email outreach, from my email warmups, from my client management. There are multiple features and advantages of using sales Sandy. Finding your target audience, target market, and your ICP within lead Finder is very easy because it offers a bunch of filters that you can apply and you can filter out your lead leads by skills, location, role and department when you industry education, bunch of filters Sales Sandy provides. So let us explore one by one. Starting with location, you can easily filter out your lead leads by demographic. Let's say you're targeting people who are working in San Francisco, or you can even target a whole country, which can be USA, UK, Canada, et cetera, et cetera. So you can simply type USA. And on the right hand side of the screen, we have punch of prospect, as you can see the total number of prospect with their name, with their job titles, where they are based from, which is Los Angeles CA USA, which company they are working from, and they're linked in URL. We can have their phone number, their work, email address within just one single click, and that's the power of lead finder. Now let us filter furthermore. Let's say you're targeting VPs or vice president of marketing agency to present your lead generation ideas or outbound strategies to them. So we can go to roles and departments we can enter vice president. And as you type out, it will populate with suggestions. We can target vice president of branding or advertising. As you can see, the number just went to 152 lead leads. On the prospect page, we have the title, which is Vice President of advertising at this company. Amazing. Now we can also add, let's say, Vice President of branding. You can also filter out with that department. Let's say we want marketing and sales people. We also have management level. We want VPs. We can also target directors. You can also include intense and unpaid where the possibilities of finding your leads by using lead finders is limitless. You can also filter out your prospect by their job role duration. For example, if they are a new VP at this agency, they are more likely to hear your ideas and your solution. So you can select last six months, last three months, it's totally up to you. So feel free to play around with this filterization. We can also add years of experience. We are only looking, let's say three to ten years of experience or vice president. We can also filter out by company size or how many people at that company is working. We can target those companies, let's say, 5,200. 5,200 employee counts. So these companies will have 5,200 employees working for them. You can also filter out by revenue index to Education, contact info specific keywords. For example, if you are searching from SEO Agency or Google Ad agency or any EA agency, you can use keywords as well. And you can save your search as well so that you don't have to manually input all of this filter again and again if you are more likely to come back at those specific filters and at those specific searches. So yes, that's how you can find out highly targeted market, highly targeted audience or highly targeted prospect by using lead finder of sale Sandy for pens. You don't have to spend a fortune or bank buying leads, scraping leads by using software. You can easily use lead finder and customize your search as per your offer, service, and your industry. Now to find the email address, as well as if you're doing cold calling, you can find out their phone number easily by simply clicking on Get contact Info. It will use one credit from finding out everything about this prospect. For example, their phone number, their email addresses, their antihistory, what they have done, where they have studied, what they are doing right now, what are some of their previous roles, and you can easily save as a prospect and add this into your cold email campaign. So all you need to do is click on Save as a prospect. So your prospect enrichment is in save. Now if you want to add this prospect into a cool email sequence, all you need to do is click on AT sequence. We will look into it in further lectures where we will build sequence and start our cool email campaign. Now, in order to select all of the prospect, click on Select All. Click on Get Info. Click on yes. Within 5 seconds, you have enriched your prospect information with the email with the phone number, with the previous roles where they have studies everything about them, and you can easily add those by clicking on Select All and add to sequence. Let us click on AT sequence. We will need to create a new sequence and a new step. But first of all, we will need email addresses. We will need domains to send out our emails to. So in the next lecture, I will show you step by step on how to buy domains, how to purchase secondary domains, as well as how to set up your email addresses or mailboxes and then input those email addresses to sell Sandy to initiate our cool email campaigns. All right guys, I will see you in the next lecture where we are going to build our entire email infrastructure. 26. Step-by-Step Guide to Cold Email Infrastructure: Amazing, guys. After finding our leads, it's time to set up our email infrastructure, which is buying our primary domain, secondary domains, as well as mailboxes and setting up all of those DNS records like DKIM record, EMAC record, SPF records, et cetera, et cetera. I will cover everything in this lecture. I will buy new domains just for you in order to show you how you can set up and how you can input those mailboxes into sale Sandy or into any cold email outreach tool that you are using. My goal here is not to leave any stone anten and to show you everything from buying primary domains to email warm ups. But before we get started, let us go back to our Blackboard and quickly cover email infrastructure in case you have forgotten it. In email infrastructure, we will need our primary domain. That will be your website or your landing page. I'm just using short forms. The first primary domain, we only need one primary domain. Then we will need secondary domains. You can have as many secondary domains as you want. The third thing we need is mailboxes or email addresses. And in those email addresses, we will need to set up DNS record. Which are DMAC MMX SPF records. And I will show you a tool which will automatically set up all of the DNS record for you without you having to do anything and within just a matter of 5 minutes, then the four step in our infrastructure is inputting these email addresses in our cold email software, in our example, sell Sandy and then warming up of our newly bought email addresses, warm ups. All right, so we will buy our primary domain from Go Daddy. For secony domains, we will use software or a tool called Mail Doso that will buy secondary domains for us, that will set up our email addresses or mailboxes for us with all of the DNS records configure into it. First of all, we will buy our primary domain, so you can use Goaddy or name chip, but I recommend godaddy. The domain you want. Let's say Air fly Marketing. I'm just purchasing this domain for you guys. Okay, it is available, but let us use another. Let's say flux 45. Yes, it is available as well. So let us click Make it Os. Looks good. You Good daddy will upsell you with multiple of offers. You can include coming soon website. You can buy professional email, but no thanks. I have selected for one year, which is 999 rupees, which is equivalent to ten to 20 USD dollars. I'm ready to pay. I will enter my card details and buy this domain, and I will see you on the other side. We have bought our domain, and guys, I'm doing this for you. I don't want to skip a single step. I really hope you found this course valuable, but either way, please leave your review and share your experience. Can go to my accounts to further configure our records. Here is our domain, and you can create a website. If you don't right now have, then we can set up our email account, as well as we can connect to an existing site. Now we are using Mail Doso to set up all of the rest of the email infrastructure, including secondary domains, mailboxes, and DNS records. But if you are using Google obspace or Microsoft Workspace, you can set up from here. All you need to do is click on Manage. Sorry. And I have added a free lending page by CO daddy website from Flex 45. Why I'm suggesting MildosoF of all, is their pricing and the second is their email deibity. After using Meldoso in my cool email infrastructure, the email delibity is up to the sky. So as you can see, even you can start from small package if you want to send out 10,000 cool emails per month. So as you can see, it includes three domains for free. So if we were to buy separately these three domains, it would have cost us as you can see, from the last example, it was around $12, so $36. But this is one time fee. And each domain will have four email accounts. So that will be 12 email accounts, and one Google email account cost around $7 per month. So that will be seven twelza $84 per month. And this 99 is from three months. So multiplied by three, which will be around 250 roughly. And it will set up your DNS records, as well as domain redirect setup and this master inbox, but we are going to use Sales Unified Inbox. So as you can see, the price of using Google mailboxes is much higher, and you have to manually set up all of the DNS records like SPF, DKIM D MAC MMX record by your own. And if you mess up on any of these step, your entire email derivabity and longevity will crush to the ground. Right. And that's why I keep on mentioning that don't mess up on your DNS or on your email infrastructure. You can make as many mistakes as you want in email follow ups, email copywriting, but not in email infrastructure. And that's why we are going to use Mil Doso so you can simpliclysubscribe. Again, guys, I'm buying this for you. Okay, for annual billing, but no, we can use from three months. And you can see we will get around 12 mailboxes. And if we can send 30 emails per day from them, which is 360, 360 emails per day, multiplied that by 30 days. 10,000 emails per month. So if you're beginner or just getting started, you can use this small package. Again, I'm not sponsoring anyone. Mail Dos doesn't know me if I exist or not, but I'm just showing you the best of the best. Let us purchase this subscription, and I will show you how you can set up your secondary domains and mailboxes in Mail Do so you will get an email from Meldoso team, then click on Complete registation. Click on Login, create your account. Awesome. This is the dashboard of Meldoso. If you click on your profile, you will be able to see we have three secondary domains to buy and 12 email accounts. And again, why we are using secondary domains to protect the sender reputation of our primary domain. So first of all, we will create secondary domains, click on domains. As you can see, three available, here, all you need to do is enter your primary domain, and it will find similar secondary domains for you so that you don't have to try like, is this available or not? So we'll enter our primary domain, flux fortify, flxftif.com. Let's add 45 click on generate. There we go, flex fortify.net, flxftif.org. But we can also select Let's send select all. I really like flux fortify labs, fluxftif dot hub, and flux 40 five.net. And we want to redit these second domains to our primary domain, which is flux fortify.com. Amazing. Click on continue. Now, you need to enter your personal details. Alright, I have added my details and make sure that it is redirecting to our website only. Flux 40 flabs.com, flux 45 hub.com, and net icon register domains. It will take five to 10 minutes? No. It has taken only 1 second. Your three domains has been successfully registered. Let us create email addresses. As you can see, Mil also allows four email addresses per second domains. But if you are using Microsoft or Google, it will only allow two to three maximum email addresses. So for first name, I will use my name and then Patel. And for mailboxes, you can use Mate ManthanPPtl and Manthan Alright. So simply just copy. And if you want to change the name, you can change the name as well. Let's say if you are Mahmud, Alright. Sounds good. Now, click on Continue. So here are our total mailboxes which are 12, PNC or permutation or combination, and you can attach all of these mailboxes to a master inbox. You can use that, but we are already going to use Unified inbox of sale Sandy, which is the best master inbox. So click on Continue as of now. Tada just in a second. I just was going back and relax, but mail doser is super fast. Now it's time to export all of our 12 mailboxes to Sal Sandy. How we are going to do that by exporting as a CSV. Click on export to CSV. You will be able to find Sal Sandy option here. Click on Sal Sandy, click on download. It will generate a CSV file. You don't need to open it, but I'm just showing you. It contains email address, send a name, email service, SMTP port, SMTP encryption, IMAP host, IMAP password, et cetera, et cetera. So go back to Mail Doso and as you can see, we have successfully completed all of the main steps. Now this is optional. You can do it if you don't have any master inbox. But as of now, let us import all of our 12 mailboxes and secondary domains to Sal Sandy. So go to Sal Sandy. Con settings, click on email accounts. Click on add email accounts. Now, if you have set up your email infrastructure using Google or 365, use this. But as we have exported our mailboxes in a CSV file, click on SMTP or IMAP, and bulk input via CSV file. Let's add our CSV file here. Successfully imported 12 emails. Licon Connect. Awesome, guys. As you can see, we have connected all of our 12 mailboxes or email accounts to sale Sandy. But the setup score or email delibility score right now is very low, because we have no Google score, we have no Microsoft score, or we have no reputation score. First of all, we have to warm up our emails. And we'll suggest improvement to your email delivbity score. For example, the SPF setup is already done, so double Green tick, as well as from DMAC DGIM and MMX records. As we have used Meldoso, it has already done all of that records. So make sure that it is double Green tick. Otherwise, your entire email delibity will goes to zero. All right, it's time to warm up our email because we have zero candid reputation and we have zero email age. So in order to warm up our email by using sales handy, all we need to do is click on email warmups. El Sandy and Tui Inbox has partnered to bring you with email warm up feature. Truly Inbox is really nice place to warm up your email. So in the next lecture, I will show you every configuration from email warm ups, including IMPO percentage, reply percentage, how you can gradually increase the number of warm ups every single day, et cetera, et cetera. I will see you in the next lecture. 27. Getting the Best Out of Email Warm-Up: Can check your email score on Mil Doso. So right now, we have zero, Google Score, Microsoft score, as well as zero reputation. So that's why we are going to warm up our email. Click on go to Tru Inbox. Add your sales Sandy email account here. Congratulations. Your Sales Sandy free plan is activated. Click on Add Email Accounts. Go to Mil DosoEport CSV to sale Sandy, download. Go back to Trolling Box, upload it here. Connect Alright, guys, I have added all of my 12 mailboxes to warm up intrui inbox. But you can add up to unlimited email accounts to warm up intruly inbox. Now if you only want to add one mailboxes from your CSV file into truly Inbox, let me show you how you can do that. So click on Add email accounts. Click on SMTP or IMAP, and then connect single account. Where we need to fill in these details manually, it is very easy. You don't have to do anything. All you need to do is copy and paste from that CSV file. So let us go back to Mil Do, so generate CSV file. You can use Sal Sandy right now, download it, open that CSV file. So first thing we have to select is email service provider. We will select Gail because Mail Doso is not available in ESP. Now for email addresses, copy the email address, past it here. Same from the sender name. In SMTP host, we have to change Gmail to Mail Doso. The port is 587, and this is the password. Y87 and select inscription a TLS, and then click on test SMTP connection. Successfully authenticated. We will do the same from IMAP details. Copy IMAP host, past it here. Encryption TLS and test IMAP connection. IMAP authenticated successfully as well. Now clic on Connect and save. Make sure Gmail and then Mil Ds and your IMAP host URL. As you can see, your email address has been successfully added, and the WOMA status has been running. That's how you can add one by one email account that you want to add from WOMAPO you can use lk Input via CSV. So I will add rest of my 11 email inboxes via connect Single account. I will see you on the other side. Al vd guys, I have added all of my 12 emails in truly inbox. Now, as you can see, it is running, our email are getting warm up, and you will see increase in the number of send today received today and the deliverability sets here. Now I want to touch on the point of ramp up or how you should gradually increase the number of warm up emails per day with a beautiful Google sheet that I have created for you. I will add this Google sheet in the resource section, so make sure to check it out. So let's say you want to target 30,000 prospect or you want to send out 30,000 cold emails per month. So this is the time period, you can change 30 days. Therefore, you will require 20 mailboxes. Now, let's say we want to target 10,000 people or we want to send out 10,000 cold emails in our first month. So time duration is 30 days. We will require around seven mailboxes, but we already have 12 mailboxes. So that's a plus advantage. Now, click on the second Google Sheet, which is email amp up. You will see target email will be automatically set from the first Google sheet, which is 10,000 so if you are using seven email accounts on Deven, you should send out ten emails to ramp up. This is the Devin and the total email you would send on the first day would be 70 because ten multiply by 70 is 70. Then on the second day we will increase by 15%, which will be 11 emails. On day three, there will be 13 emails. And as you ramp up and gradually increase the number of warm up emails, after two weeks, you are good to go and you can now start your cool email campaigns. But if you have time or if you have lives to wait from one another week, please do. Please wait 20 to 21 days for your emails to warm up to a maximum delibitty. So in order to configure your settings, click on Edit warm up settings. Start with three emails per day. And as you can see, there are already recommendation in roll inbox. If you don't want to figure out anything, just follow their recommendation. Start with three, increase emails every single day by three. Maximum emails to be sent per day. Let us decrease to 50. You can change the repair rate to 30%, 40%, but keep it 10-20 and my sender name. Click on Save. Now for second warm up email, you have to do the same. Here you can play around with the number, let's say, only send 30 emails per day. You can increase the reply rate to 40%. You can increase the number or decrease the number of emails per day. Just feel free to play around and see what works best and what not. In report, Wow, we already have received one warm up email inbox pam, I will display our delibtyTtal inbox PAM. Yeah, so feel free to play around with truly inbox. And the beauty of forming up your email is you don't have to do anything. All you need to do is click on this button and wait 2-3 weeks to get your email warm up for maximum deliverability. Let us come back to this dashboard after some days where we will see or discuss more about on charts, the deliabity score. What to do after your cool email has been warm up? Do you need to keep on warming up your emails or you can use straightaway for cool email campaigns? We will talk about that in much detail after we have some delibty score, as well as we have some charts or reports to talk about. Our entire email infrastructure is completed. We have bought our primary domain, we have bought our secondary domains from Mil Doso as well as email accounts, and then we have connected them to our cool outreach platform, which is sales Sandy. Then we have started warming up our emails. Well, that's that's all you need to do to create a successful cold email campaign. Now, from next lecture onwards, we are going to talk about each and every single features advantages of sale sending to maximize your cold email RI. I will see you there. 28. Building Your First Cold Email Campaign: On this session, we are going to cover every facet of Sal Sandy, starting with sequencing. This is the dashboard of Sal Sandy. So we are on the sequence page. Then we have Unified Inbox, prospect, Analytics. Here is our email warm up feature, and you will already have a first sequence already built out for you. But let's create a new sequence. As you are familiar with cool emails, we will need a proper structure of our email format, and we will need to automate this thing. We don't have manual time to sit down to send out our first coal email, and after let's say three days send out second coal email, it should all be automated process. And thanks to Sal Sandy, we can automate our engagement with our prospect by adding steps into our sequence. Steps basically mean second coal email, third coal email, fourth coal email, after certain duration or after certain days. So first of all, click on Add Step. This is our step one or our first cool email where we will include our subject line, email copy here, and this is the email that we are sending from to this recipient, which is our prospect list. So why wait? Let us get started writing our email and our entire email sequence, and I will write it with you. Therefore, we will need an ideal scenario to create our ideal offer for our cool emails. Let's consider we are promoting a product that schedules an automated post on LinkedIn Instagram and we are promoting to big brand dealers or Big influencer to automate or streamline their work. So our email headline could be S or LinkedIn post, something like that. Here's your first mistake. Never send out your first call email without any personalization, so we can add personalization of first name or company name in our subject headline. Now, how you can include variables in your subject line as well as in your copies? Well, this is something can be accomplished by merge text or variable text. So what are merge techs or variable text? It is like high first name, high last name, high computing name. We can easily include merge text or variable text by clicking on them. These are merge text, and these are variable texts. I will explain the difference between both of them later on. But as of now, let us include the first name merge tag. First name, saw your LinkedIn post. This subject line is minimal. At the same time sparks the curiosity within our readers like this person saw my ink post and what? So there is a higher probability of them opening our email with this subject line. Now from email body, as we are promoting or as we are selling our product that automate or schedule the Lined in post. We can write something like, Hello Sarah, I just saw your LinkedIn post, so we will again, have to use Merge tech all we are doing is we are re emphasizing our subject line in order to add merge text in email body, click on Merge text. First name, we can say, saw your LinkedIn post or saw your recent lined in post, and then we will add another merge tech or variable tech here. About the LinkedIn post. For example, their post could be A automation, email drivability because every prospect's recent lined in post will be different. And that's why we are using merge text or variable text. Click on Merge and we can add the Linden post. Seems like the last time you have posted was X number of days, X number of days, we will add that as a variable. Seems like the last time you have posted was. And in order to create a variable because in merge text, we don't have that variable. That's why we have to define that variable by using double curly braced. We can say number of days and then close double curly bracket. Alright, it will create a variable for you. Now as we are promoting our scheduuling tool, we have to address some pin points regarding that. We can write something like if you are trying to build your brand on LinkedIn, have you considered using a scheduling tool then we can add some advantages or benefits of our She dealing tool. For instance, we can write out our ShalingTol can help you write your post and monitor social trends that you can reap on as well. And lastly, we will use a soft CTA or low resistance CTA. Something like, let me know if this would be helpful or useful to you and I can send you the excess or I can send you a free trial or something like that. And lastly, your signatures. Which could be, let's say I will use my name, my company name. So you can use Merge tech, as well as you can write your own company name. Let's say Flux 45, that's it. And if you want to add your company domain or company website, but just don't add that in your first email, it will drastically impact your email drivability. And congratulations. You have crafted your first cool email in sale Sandy. You can start sending out your first cool email from day one, or if you want to increase the day, let's say, it will start your campaign from day two. But as of now, keep it one. Clic on save data, and you have successfully created your sequence. Now let us quickly go back. On the right hand side of the screen, there will be an email preview here. All right. This will be our subject line. This will be our email copy that we have written over here, and this will be that unsubscribe link so that if our recipient want to opt out, they can easily opt out, and we are following the Ken Spy Mac rule. Salande also allow you to test your email before sending out to your recipient. You should definitely use Send test email to understand the structure, formatting of your email, if there are any broken link, broken merge text, how it is viewing in your mobile phone, how it is viewing in your desktop or your browser. So it is a must, and I always use Send test email before starting out my god email campaign. Right. Then we have content guide here that will automatically suggest any improvement, any suggestion that we need in our email copy, either in the word count, in the personalization in the link, in the spaminas how we are using word like of sales business, hack, 100% money back or something like that. Let us look at through entire content guide. The first thing we have is subject line. It should be ideal 30-60 characters, and right now it is 42 which is ideal, and therefore we have green line. Next, which is word count. Keep it under 150 words only first goal email should be within 100 to 150 words. And M is even better, which is 79 or 80 words, which is so easy to read by our prospect, and they will easily understand what we are trying to say, what we are trying to help them, or what we are trying to offer to them. Next, personalization. We are using two merge text, which is first name and linkedI. Actually, it is three merge texts, but as we haven't used or we haven't set any variable, it is only showing two merge text, but it is still good. We have added no link. That's why zero Link and the Pemi content, which is one word. So you can see excess. So we can let's say change it to I can send you over the Demo. Click on Save. All right. So zero words. Now we can use Spin text to maximize deliverability. All we need to do is click on this Pin text right over here, and then we can use similar words like, Hey, hello, B, see you later, something like that. Don't worry, we will look into spin text later on. Second cool email tapes is personalize the subject line using merge text. We have done that Add pre headed text to summarize the email. So what is pre headed text? A prehader is an email text display when an unopened email is preview in the inbox. It shows after the subject line ends. So if you click on prehader, you can add your prehader here. We will use that as well. All right. That's all from now. I just want to show you how you can set up your sequence in sale Sandy. Now click on Save then add a follow up step to increase your sequence to reply rate by 40%. As I mentioned that 80% of successful cool email sales happen after fifth or sixth follow up. That's why we will add another step. That means our second cool email. Click on Add Step. We will use this email in the same thread for our follow up for our first cool email. That's why we won't need any subject line because it is in the same thread as follow up. All we need to do is write our email copy. We can start with the first name Again, we can emphasize so your last LinkedIn post on, and then we will add the LinkedIn. I'm just using this merge tech as an example, but feel free to customize or feel free to create your own variable for your email copy. It reminded me to follow up and see if you saw my first email or not. This is like a nudge email or bump up email. You are reiterating your offer or your value proposition for a first call email. Yeah, that's all you need to do. Then click on Save. You don't need to add your signature for a pump or for a nudge email. Often it's the follow up email that makes the prospects reply. Let's add one more step. Now, this won't be in the same thread. We are creating a whole new email. So this will be our step three or our third goal email. It's time to include valuable lead magnet in our emails. You can create a marketing idea or a post idea or a kerasol idea from Lindn so we can write subject line, short and simple Lind in ideas. That will trigger our prospects curiosity to at least open the email and read the Lindn ideas that we are about to offer to them. Again, we can include the Merge tech first name. We can write. I keep seeing your content online, so I made more post ideas considering what your company does and how you should promote it. We can even replace with their company name. Then we will add our creative ideas here or LindN ideas. Not to forget to peach about your product, which is scheduling tool and its advantages or benefits. Something like this is just some examples of what our EA can generate for you and you don't have to even give it insights yet. And lastly, never forget your CTA. We can include hard CTA or soft CTA as per your thinking. So I'm using a soft CTA kind of let me know if I could send over some s for you to try it out. And then your name. Basically, these are signatures. You can even simply just copy it once and paste it again by creating it as a variable or merge tag. All right, so this will be your preview. Subject lines subject line is very pretty. Then email copy unsubscribe link. Awesome. Click on Save. And lastly, we will add a follow up or nudge email for this third goal email. Click on add another step. Use this in the same thread as follow up, or even better, we can try to peach our solution with a different or twisted angle. So click on Add Step don't use this in the same thread as a follow up. We can use subject line, let's say, thoughts and their first name. This is my go to subject line and then a question mark. So we can start with the first name, use a merge tech first name. We are using a different angle, so we can say, just like how Facebook page kills their organic reach, it could be expected that ClindN will do the same one day. I saw your Lindn company page has this number of followers. We added a variable here, and you have about this number of followers. So we are targeting both their company page and their personal Lind in page. Now we can add an element of formo curiosity or fear of missing out. Like, as are you building your following? Are you maximize the platform's organic reach before it get oversaturated. This is like an element or a taste of formo or fear of missing out. Don't forget to add your social proof or your testimonial. For instance, you can say, we have helped companies like company one and Company two double down on their social media content with our analytical schedule and content generation tool. And then, lastly, your CTO or call to action. Could I send you the access to try it out, then your signature? Here we can also provide an informational lead magnet. For instance, by writing out PS, we have also a linked in resource center with more than 30 plus niches post ideas if you need it. That's perfect. We have a great subject line. We have a great copy with a lot of personalization. We have provided our social proof or reviews, our CTA, our signature, not to forget the lead magnet and our unsubscribe link. That's great. Now, click on Save Congratulations. You have successfully crafted your first email sequence consists of more than three emails. So on day one, this email will be sent out on day three, your follow up email on day fifth, your third core email with a value lead magnet, and on day seven, you are closing your email follow up, which you shall prove, again, nudging your prospect about the advantages of using your scheduling automating tool and your CTs. Let's say you want to increase the day gap between two emails, you can easily do that by starting this tap on, you can say day ten. Technically, our third coal email become the fourth coal email, so let us increase the date day here as well. Let's say after 18 days. Therefore, you are not becoming annoying to your prospects in box and you are respecting the work schedule and timeline. Next, we have a bunch of things to try and sale Sandy. We'll go one by one. Have prospects, we have emails, sequence sce, then settings. First of all, let us rename our sequence. Let's say first sequence of the course. Now, if you go back, we can check the score from here as of a sequence is 38 score. We will check this code afterwards. Then you can see the steps in your sequence, which are four, is this active or not? Finish total open rates, reply rates, everything. So go back, click on prospects. Here, you have to add your lead leads via CSV file, or you can easily find out your highly targeted prospects by using lead finder. 29. Cold Email Campaigns Secrets: Congratulations on crafting your first sequence in Sal Sandy. But there's a whole lot of other things to do when creating your cool email campaigns. Let us have a look at it. How to set up cool email automation. Consider this like a quick checklist, where I have added all the things that you need to do in a step by step and in a proper structure format so that you don't blow up your cool email campaign. Sign up with Sale Sandy with this link where you will get seven day free trial if you use this link. Then create your first sequence, which we already did in the last lecture. Next thing we have is we can use templates from Sales Sandy library, and these are already proven templates or email copies that has worked in the past. So you can freely use these templates if you don't want to write or come up with your own email copy. Let us look at bunch of templates that SL Sandy provide. Let us add another follow up in our last sequence, click on Ed Step, and here is the template that I'm talking about. Click on templates where we have a bunch of templates categorized for particular use case. For example, if you're looking from sales copy or sales emails, you can use those templates. We have lead generation templates, marketing templates, and some of the miscellaneous templates. So let's try this template of quick email. Click on use template. It will automatically add subject line that was saved in that template. Then this is the email copy. Hi there, and it has already added the merge deck as well. I saw you on Lindn that you are hiring for this job rule. This is where our company can help you. Again, merge deck of our company. Is this something that you are interested in CtA and then your signature? Awesome. But this template is sort of different template, and this is what we are looking for. So we can use another template, let's say, Exclusive sales offer. Subject line here's a tweet for you. Since you have been actively using, we can replace with LinkedIn, we have decided to give X month access to our plan, which was scheduling an automating tool, so we can really use this template. This is the power of using templates. With just one click, you are able to use this proven template for your audience without you having to do anything. All you need to do is replace your signature, replace your merge text according to your offer or your value. Let's save as of now, but feel free to play around with template. Again, these are proven templates, so you don't have to worry about it. This template has been already work from experts, from community members, as well as Sales Sandy team has tested this template, and it works wonders. As well as you can create your own templates. These three template will be inbuilt or default in your account as well, which is the first follow up, a gentle reminder. I was wondering if you receive my email that I send you, I'm looking forward to hearing from you. Then second follow up and third follow up. So you can create your templates as well. Click on Templates. Click on New Template. Let us add Thoughts and then merge Deck of the first name. Hi, this is demo. Okay, let's say this I'm just using as a demo template. So click on templates. On my templates, you will be able to see our newly created template. So that's how you can easily create templates and we use it again and again for future campaigns. In the same way, you can create team templates as well. Alright, so let us save our follow up email. So please have a look at those templates. And even by reading those templates, you can learn about copywriting, how to create offer, how to use software CTs, how to use signatures or call to action, et cetera, et cetera. After that, never send out your cool email follow ups without any personalization or without any merge text. Let me show you again how you can use personalized text and Spin text in your email copies. We can edit this. Now in order to use Spin text, all we need to do is enter spin text here. Hi, hello, good morning. Okay, we don't need here. We need it at the starting of our email. Therefore, Calib bracket spin and enter your different words with a bar between hi, hello and good morning, and then end your spin text by using Culiacet and spin. Let us clear this. On the right hand side of the screen in email preview, you will be able to see our spin tech. First is high because in the first email copy, it will send out high. In the second email copy, it will say hello, and in the third email copy, it will say good morning. That way, our ESP or email service provider will now think that we are a spammer sending out thousands of email with same email copy. We are doing a minor to or minor changes in order to trick our ESP. You can even use spin text from closing greetings like, thank you, thanks, appreciated regards, cheers, as well as in praises. Even you can create your own spin text. All you need to do is replace your value here. Let's say hello and then we can add merge deck here. In second, hi there. Again, the first name. In value three, we can enter merge decks only. Awesome. So again, on the right hand side of the screen, it is using two spin tech. Okay. So let us remove the first spin text. So this time it has used our third value. Alright, I hope you got my point that why we are using Spin text in order to improve our sender reputation and kind of trick our ESP, thinking us that we are 100% legit and not spammers, because this is what spammers do. They send out tens of thousands of emails with same email copy with no personalization with bunch of SpamI words and same email copy to tens of thousands of people. So by using Spin text, we will gain competitive advantage even to your competitors. Next up, we have multiple variants. Seal Send allows up to 26 or up to Z variants. So let me show you how you can create different variation from EB testing or from split testing. En close it. After creating your steps in your sequence, you will be able to see add variant in every single step. Let us add different variants. We can use template as of now. We can use any template amazing click on save. Therefore, there will be two different variations of your first goal email. So in 50% of your email, it will use the first email copy, and in the rest of the 50, it will use this email copy. You can add up to 26 different variation. Let us add another. We will use a template, right. That way, you can split test your subject line, your email structure, your email body formatting, your value, your offer, your CTA, et cetera, et cetera, by using different variations. So feel free to play around variants, and this is, again, the most under edd thing in cool email campaigns. Simply by using three to four different variations of your cool email, you can get to understand what is working, what is not working, so that you can remove what is not working and focus all your effort on what is working. Can easily track your open rate reply rate from here. So let's say the open rate for first email copy was 50%. For second, it was 25, and for third, it was 60%. That way you can understand that the subject line that you have used or the offer that you have used or your CTA that you have used in your third email is working. So you can disable other variants. And send rest of your cold email campaigns by using this variant, which is working and truly resonating with your audience. Therefore, without spirit testing or AB testing, you will never know what is working with your audience, what changes you might need to do in your subject line, in your offer or in your CTA. So again, please use different variation or AB testing in your email follow up or your email sequence. Let's have a look at last but not least step, which is create at least three to four follow ups. Again, I'm emphasizing on this point because cool email is not about sending out one cool email and thinking that they will buy from you. They don't know who you are or where you came from. That's why we have to continuous to send out our cool email at least three to four times in order to build the trust connection with our audience or the reader who is reading our email by providing value of front, solving their pinpoints, and offering the magnets to them. So again, please add at least more than five. In my perspective, I have seen more results when I use more than five follow ups in my cool email campaign. Maybe you can add bump or nudge email in between your email sequence. Here you can add another follow up of breaking up with us. So for example, this will be the last email from us. If you are interested, you can reach out to us in the future. But as of now, as you have shown no interest, I'm not reaching out to you again. So click on at Step. We can use template for this. Again, go through the templates. These are amazing templates. This is what I'm talking about. Breakup email. This is my final reach out to you. I have got something pretty cool to offer. Again, mention your value proposition here. If you're not interested or have better offer, no worries. I will take that hint. But remember, if you ever change your mind or need our top no service, I'm just message away, wishing you all the best in the world, my friend and then your signature. We can really use this template for our last follow up message. Object line is straight to the point. First name, one last shot, let's cut to the chase. We can use this template as our last follow up message. Click on say, you can increase the day from here. This will be your email preview. All right, even you can create different variation if you want, but please have more than four to five email follow up in your Cool email campaign to see the true value or the true power of cool emails. 30. Adding Prospects to Campaigns: Going to show you how you can find your prospects or your highly targeted lists and input them in your co email campaigns. Add your prospect to your Sal Sandy list. So if you already have a CSV file off your lead list, or if you have scrap from anywhere, you can easily use a CSV file and upload that in sale Sandy. I will show you how you can do that and how you can map your fields. The merge text that we were talking about first name, LinkedIn post their last name, their company name, their company website. I will show you how you can map that you can easily use that in your email copies. I already have find out about my prospects. They need a 360 full enrichment about them, about their company, what they are doing, and I have used EI to write the personalized line, personalized email copy for me. Even I have found out their work email. So this is a workflow that I have built. I have used EI to find out where they are working their work email with the email status. The email status from sum is catch and from sum is valid. You might ask what I catch all or what is the difference between valid? Well, valid emails are 100% legit, and you can send those emails from your inbox without hurting your email drivability or without hurting your email longevity. In catch all, what happens is, if you send out to cachO emails, they might accept or reject your email, so it might hurt your email drivability. So I have added a filter, and these are the work emails. Let us export this. We have 14 prospect here. Let us go back to our sequences, and you will be able to find this prospect list. Click on prospects. You can either import prospects with a CSV file or continue with our sample file. So if you want to know the structure on how you can input your prospect in sale Cindy, you can use the sample file as well. But as of now, I'm inputting via CSV file that we have just downloaded. Then we will map those fields and review and input them. Successfully upload it. Now let us Click on next. This is the LinkedIn URL. So if you scroll down, these are the merge text that you can map those field too. So I will go to the LindIThis is the name of our prospect. So you can even create custom field for that. The field name is, this is their full name, not the first or then last. We can say you will be able to see your newly created field. And that's how you can add your personal variable or your own custom variable into your cool email copies. This is the linked in title. We don't need that, but we do need their organization name, so their company, we can add their current title or their job title. We can use those personalized line that EIS created. So we can create new custom field. We can say introduction line into lines. Click on Save Scroll down and select into lines. Feel free to add or map any extra field that you want. This is their website name or sorry. This is their website URL, company website. And this is their work email. Map with email. The first name, last name, you will be able to see that sales Sandy will automatically map some fill that did find it relevant. All right, that's good for now. We can click on next. Now review and input. This will verify your prospects email, whether they are valid or they are catch all. As we have already discussed, valid emails are 100% legit and true, and you can freely without any tension, can send out your emails from your domain. But if they are cach, your email might line on the inbox or your email will bounce. And if your email bounce rate is more than 3%, your entire delibility will crash to the ground. Therefore, again, use email verification feature of sales handy. After an input, we will run email verification, which helps you to remove invalid prospect from your sequence. We have valid prospect. Without tension, we can send out emails to our prospect. Risky prospect, there is very low chance of your email being delivered to their inbox, and that's why I have added both catch and valid emails just to show you. Let's say you know that all of your prospects emails are valid, you can skip that verification step. But as of now, let us continue. You will also get email from Sal Sandy when your prospect list is successfully inputed in your sequence. Here are our lead list of 14 clients. 14 lead leads. Here, you will be able to see right now it is in progress. It depends on number of lead that you have imported in sell Sandy. We have the name of our prospect with the email, and all of the email are added to our first goal email or our first step. That's how you can input your prospect via CSV file by mapping those fields and verifying those emails whether they are valid, legit or catch. Not to forget, this prospect feature gives you an entire overview or entire bird's view about your prospect, about your reply rates, open weights, click through rates This is estimated deal value. You can see right now we haven't set it. That's why it is $0. But let's say we said this estimated deal value of 500. Whenever we will send out our cold emails and we get some interested clients, you will see an opportunity created from interested. Say five prospects were interested in our offer and they revert back to us in a positive manner. Therefore, sales and the EA will automatically understand that these prospects are interested and it will create opportunity of 500 into five, which is $2,500. After that, it will check that those five prospect has book meeting or not, and how many clients were closed from these meetings. Right now, don't worry about estimated deal value. We will create and we will look into. Then we have out of office. So whenever you are sending out email to those person who might not be working right now, for instance, if they are on vacation, if they are having public holiday or if you are sending out cool emails on Saturday Sunday, you will see something like out of office response. So sales and even track those emails as well. Then we can assign outcome to our specific clients. For instance, if our first prospect was interested in our offer, so we can add an outcome, let's say, interested. If we have inputed that estimated deal value, you will be able to see 500 here. Now our second prospect was not interested, so it will say not interested. It will automatically identify that by their response or by their reply. Out of office meeting book, the client is closed, we can easily take them by using this outcome feature. Let us uncategorize the outcome feature as of now, but you will be able to see the prospects email verification. The green Tiq says that this is valid, and this is caution or risky. You might hurt your entire email derivabity if you're sending out email to these guys. So only send out to those prospects whose email verification is valid and avoid sending email to bad prospects. All right, I just want to show you how you can verify your prospects email by using sales Sandy's email verification tool. For a organization of your prospects, you can easily use text. So let us select let's say our first two prospects and click on Ed or Emo text. So let us add a te. Let's say we can say like quantat after a quarter or a month. Click on plus to create this new tag. So sometimes in your cool emails, when you're sending out to SMB or B to B owners, they are usually used on quarters. So they might not have funds for your offer right now, but they will reconsider your offer in the next quarters. So you can easily use those tags to figure out how to organize your lead leads. Again, you can create another tag, let's say, reach out to the owner. Con create new tag. We can use this tag, con done Alright. So this prospect has been tag, reach out to the owner. For instance, if you're sending out cod email to a manager or middle person, and they have replied back to you saying, reach out to my owner or reach out to my boss, you can easily use those tags. I'm just showing you an example on how you can use those tags. Alright, so let us move ahead. We have covered how you can input your CSV leads and map them. We have covered how you can tag your prospects and you can segment or organize your entire late leads. We have added custom tags. We have verified the prospect, email verification, also not forget about lead finder. These features is an English still Sandy features allows you to find highly targeted prospect with your filters, with your customization as per your preference and liking. Now let us go back to our sequence, and we will add those merge tags that we have just added right now. Likon steps. Let us edit in our first variation. Here instead of first name because first name is repeated twice, we can use their full name. So click on Merge text, and as you can remember, we have added a merge text, a full name, or simply we can use an entire introduction line. Here you will be able to see Niobe Mumbi was their full name. Even in the subject line, Niobe their first name. So we can replace that Lindn URL with the Lindn account name. But as of now, I'm just leaving it as it is. Next, we have numbers of days variable. So feel free to personalize as per prospect and enter those Mrstcs here. All right, I hope you got my point that how you can create your own mergtc or your own custom variable and add them into your email copies. You will also get email verification report from Sal Sandy in your email. Prospect email verification summary, six were valid email accounts, three were bad, sod them, and five were risky or cas. Please find the verified let list here. It will generate a CSV file let us open it. Therefore, you can easily see which email were risky, which were valid and which were bad. 31. Setting Up Email Accounts for Cold Campaigns: Next up, we have to add our mailboxes or our email addresses to our sequence. Let me show you how you can do that. Go to settings, click on email accounts, and you will see this one default email that is always added in every of your sequence. Now to add more email accounts, click on add more emails. These are the rest of the email addresses that we have imported from Mel Do soo to seal Sandy. Let's add these four email accounts. So we have five email accounts in this sequence with the daily limit, the setup score, and the owner name. Right now, we haven't added any signature yet, which is your name and your company name, but you will be able to see this green option of sender rotation automatically turned on when you add more than one email address to your sequence. You might ask what is sender rotation? Sender rotation is a very powerful col emailing technique that is used to improve your email derivabty and remove any technical issues. This process involves sending email sequences from multiple email accounts rather than relying on solely one single email. Here are some benefits of using sender rotation, which is avoid spam. Email service providers or ESP may mark email as spam if you are sending from same email address or domain too often. Second is avoiding sending limits. Let's say if you are sending out thousands of emails from one single email address, you will instantly get an or blacklisted by your ESP. Therefore, by using multiple of email addresses and enabling sender rotation in your sequence, we are reducing the load from one single email address and dividing that volume that we are sending to multiple of email addresses, increasing our email longevity and sender reputation. Conclusion which is increase in your sales outreach. Sender rotation allows sales professionals like you and me to email more people each day and scale our code email outreach. Therefore, we can easily avoid sending limit which is 50 emails per day by using multiple of email addresses and by using sender rotation. Therefore, always use those cold outreach tools that has sender rotation feature in it. Let us do a quick calculation on how many prospects you can get in touch by using cold emails. So we have the daily limit of 50 emails per day. From one single mailbox. All right. So we are using let us consider five mailboxes in this example, which is 250 emails per day. Alright. Right now the sending limit is 100. We will change that, but 250 times 30, around 7,500 cool emails per month. That way, you can easily calculate how many mailboxes you will need to acquire or to fulfill your target. So let us decrease the degree limit. Don't keep it 100, keep it 50. You will hurt your email drivabity if you keep on sending 100 cool emails per day. Reduce that to 50 to the number of emails. Second is time interval between two emails in seconds. So it is 60 to 180, keep it as it is. Don't keep it under 60 seconds because whenever our ESP will think that this email account is sending, let's say, three to four emails within just 60 seconds or within just 1 minute, it will think that it is not human but cannot send three to four emails within just 1 minute. And that way, it will think that it is automated or it is done by a robot and will mark a spam and will hurt our email drivability. So keep it as it is, or even better, you can increase the time interval between two emails send out. Let's say you can increase the timeline. To 3/82 and 1/62. The time interval is completely up to you, but don't keep it very low between two emails. Next is Daily ramp up to warm up your email accounts. So obviously, we have to enable this option. Start with ten emails per day. We suggest to start with five. So let us decrease that 5% and increase that by 10% every single day. So on the first day, these are not like sending out warm up emails. These are sending out real and actual cold emails. So on the first day it will start with five emails per day, and then second day it will increase by 10%. And the graph is exponential here. So the first few days, you will be sending out low cold emails. But after 22 days, you will be sending out 50 cool emails per day. We are using Daily RM up to send out our actual cold emails while we already had done email warm ups because our email address are very young or unmature. And if you are sending out 50 to 60 cod emails per day, starting out, ESP again will mark SPAM or in the worst case scenario, ESP can blacklist our entire domain. That's why, please use DL RAM up to warm up your email accounts. Email setups code. You can check your DNS record from here, which is SPF record and DMACRcord. So it is double Grintake that means you are good to go. Then we have daily sending quota. Excellent. Your email account has an ideal daily sending quota. It is because we have decreased the daily quota from 100 cool emails per day to 50 cool emails per day. We have increased the interval between two emails, we have got the two double crintiq. After that, we have email age. Right now, our email is very unmature or very young. This email account is less than three months old, so please send fewer emails, and that's why we have used email ramp ups and please email warm ups from these email accounts. Awesome. Now let us go back. Decrease the daily remit to rest of the account as well. Let us just decrease the number to 50. Let us go back. You can see the difference in the set up score. As we have decreased the D limit to 50, it has as 0.2 61, and as we have increased the interval and rest of the things, it has code of 67. So make sure that this core is closest 200. Let us go for 50. Let us unable D ramp up, save this, go back and let us see the score. All right, 61. Let us decrease the ramp up to five, increase the time interval. This de limit will gradually increase day after day. Total number of emails to be sent today is ten. Awesome. So I hope you understand the beacon of email process, and please unable sender rotation if it is not enable. We have added multiple email accounts. We have used secondary domains. We have proper ratio of email accounts to prospects. We have unable sender rotation, unable daily warm up. We have reduced the limit to 50. Last thing, we need to set a schedule to send out our cool emails. Let us do that. Scroll down and you will be able to see a sending schedule. By default, it will seal a default schedule, but if you want to change the schedule, you can do that as well. Just go to settings, on schedules. Let's add a new schedule. You can target different time zones as well. Let's say you are targeting US people, so you can select the time zone according to your US or East zone time. ST. These are the time interval from 9:00 A.M. To 6:00 P.M. Your email will be sent out automatically. If you want to add Saturdays and Sundays, you can do that, but avoid using Saturday and Sunday. Otherwise, you will get more OO O or out of office emails. Only send out emails from Monday to Friday respecting the work schedule and work time. All right, so you can add this as a new schedule. Even you can make this as a default if you like. Let us go back to your sequence. Click on settings and then select our US schedule. Awesome. So that's how you can automate sending out your emails on given specific time, given specific day, given specific time zone by using Sale Sandy without you have to manually do anything. Let's also cover the advanced settings that you must focus on. Consider the prospect as finish if a reply is received. So what this option will does is it will stop your email sequence for that prospect when they have reply back to us. And if you don't want to enable this, you can simply leave it as it is. Next, we have option of track email opens. So it will embed a pixel or link that will track the open rates of your cold email campaigns. But I really discourage this type of tracking features or tracking option because it hurts your entire email drivability. If you're someone who is highly influenced by your open rates, or if you are running your cool email for the first time and want to see that your copy is working, that there is anything wrong or not, you can enable this option. But after you have verified that your email is working with your prospect and resonating with your audience, you can kill this button. So I'm turning this off as of now. Also, don't track link clicks. So whenever you are adding link in your emails and if you enable this option, and whenever someone will click on that specific link that you have added, it will track that. Again, avoid using at your maximum. Next up, we have text only email, which consists of no HTML code or no HTML element. If you enable this option, it will dramatically improve your drivability. It is proven tested and true. So if you are someone who doesn't care about open rates, reply or the link you create, highly highly recommended to enable this option. If you enable this option, email sends from this sequence will only include text without any media, without any pixel, without any link and HTML formatting. If you enable this option, you won't be able to track your open rates and your link click count. Then we have something called estimated deal value. Enter the estimated deal value per prospect, and the system will display the total revenue pipeline next to the prospects outcome analytical that we have just shown. So let us enter a deal. Let's say we get a reply from a prospect and that prospect is interested in our service or offer, and our service, let's say is $500. Alright, so this is the estimated deal value, and every prospect that will be interested in our offer will create opportunity of $500 in our dashboard. Next up, we have email verification. Right now, it won't send emails to risky prospects. So let me show you who were risky prospects. We had five risky prospects and three bad prospects, so it won't send out emails or it won't send out our cool email from our prospect leads to risky and bad. It will only send out to six valid prospects. And if you want to enable this option and send out your cool emails, can do that, but there is a high chance of your email getting bound. So avoid sending out your cool emails to those prospects. After that, you can add carbon copy if you have a team or agency. So simply you can enter your teammates email here separated by commas. Then use unsubscribe link in your emails. Again, this is very important. And if you are using unsubscribe link, you are following the law of Ken Spemc rules and will also increase your email diabet as your ESP will think that this is legit and you are allowing or you are giving option to your prospects or leaders to opt out from your emails. Also, you can change the type of unsubscribed message. Let's say, not opt for all of these emails, no sweats, you can unsubscribe here. So this is as per your liking and preference. But again, please use unsubscribe link in your emails to avoid getting in any legal troubles. Already, guys, we have covered everything up to this point from adding up all of our email accounts to adding our prospect leaks and personalizing that by using merge text, we have created our sequence, considering all of the checklist. Now what to do. You might be thinking that you are good to go and you should start sending out your cold emails. But stop. Don't make these mistakes before launching your first cold email campaign. A lot of people make this mistake and they start your cold email campaigns. But in the next lecture, I will show you some of the best practices that you should follow before starting or launching your cool email campaigns. I will see you there. 32. Achieving High Sequence Scores for Cold Email Campaigns: Now what? You might ask Manten, I have already edited sequence, I have written my copies. I have added my prospect leads. I have edited my mailboxes or email addresses. Well, you have to check how strong your sequences. That's why we are going to look at sequence code feature in sales Sandy. After adding all of your email accounts, prospect leads and your sequence, it's time to check your sequence score with email setup score, sequence setup score, and email writing score. Let us go back to Sal Sandy and check our sequence score. Clicon sequence score. Where our sequence code is divided into three criterias, email setup, sequence setup, and email writing. Right now it is very bad, but that's the beauty. Before sending out your email campaign, you can make adjustment as per the improvements suggested by S Sandy's inbuilt feature of sequence code. Let us break down one by one. First of all, email setup. Our first DNS record, which is SPF setup is completely okay, which means that no one will spoof from our emails. Then we have to set up custom domain from each and every single of our mailboxes. I will show you how you can do that in Sal Sandy as well as by using Mail Doso. We have no issue regarding our daily sending quota. Dm record proper DMark record will means that your ESP will authenticate that you are sending your emails and no one else is sending your emails. After that, we have caution sign regarding age of our email. As we have just bought our email, right now there is no maturity of our email or our email are very young. But as you are warming up your emails, your email age or your email maturity will increase, and you will be good to go. As well as we can change the interval between two emails or increase the interval between two emails. Let us keep 60 to 80. We can save. Let us enable warm up, daily ramp up as well. Let us go back to our sequence. Let us change interval for this email. So these are some of the little things that will drastically improve your email derivabity and your email score. So 60-71, just by increasing the email interval between two emails. Amazing. We have double d in the interval between two emails, and we cannot do anything about email he because we cannot skip time to let's say three months, but we can use custom domain tracking to improve our email derivabity score. What is custom tacking domain, first of all? Custom tracking domain is your unique domain tracking link that will track your open rates, your reply rates or your link click count. So if you are one of us of 95% of cold marketers who want to track their open rates, reply rates, we are going to use custom tracking domain rather than a shared tracking domain. Custom tacking domains helps preserve your sender reputation, increases your delibility and even help improve click through rates. For instance, if you're not using any custom tracking domain, and you are tracking your open or click through rates, using a shared tracking domain. Many ESPs or email service provider and spam filters consider shared tracking domain as a bad character. It will drastically impact your delibility and your Sando reputation. Why? Because you're using the same tracking domain or share tracking domain that everyone is using, including Spamer. That's why ESP will consider SpamR as well. But what's the solution? The answer is custom tracking domain. Again, custom tracking domain is your unique domain or subdomain, which you can exclusively use to track your open and click through rate in your cold email campaigns. Now the question is of how you are going to add your custom tracking domain in sale Sandy or in Mil Doso? I will show you how you can do that in both of them. First of all, I will show you how you can enable your custom tracking domain by using Mail Doso. As you can see, this is the dashboard of Meldoso and as we are warming up your emails, our email durability is getting high for both Google and Microsoft score. So wait for your email to get properly warm up. Now, in order to enable custom tracking domain, click on your profile. You will see global custom tracking. We handle custom tracking domain on our end, so you don't need to do anything in your cold emailing tool, which is sale Sandy. So if I enable this button right over here, it will enable custom tracking domain from all of my 12 mailboxes. The second way you have to do it manually from every single email addresses in Sale Sandy. Let me show you how you can do that. Go to sequence, click on set custom domain. Click on Add custom domain. Select that email address account that you want to enable tracking for. For custom tracking domain name, you can simply write or you can simply give any name as per you like. For example, I will say add and then click on dot. Well, after dot, you have to add your second domain account from above, which is flux fortify hub.com. So I will type it here. All right, that's all you need to do. You can change the prefix here, let's say, Go or Manan but keep it short, keep it simple, and keep it easy to remember. So my default is go and then the type is Cname, the host is CO and the value is watch dotseny.com. Now, you have to add this in your DNS record from the second domains that you have bought. In our example, we have bought our second domain from Mil Droso. That's why we are going to use Mil Droso if you have bought your secondary domains from let's say name chip good ddy, all you need to do is go to your DNS record, add C Name, then add host, and then add this value, and you will enable your custom tracking domain. Then click on Verify and save and it will automatically add custom tracking domain to that email address. Now, make sure that you repeat this process from rest of your email address as well. But by using Mil Dso, we can simply do that with just one click. You don't need to configure any DNS record or any custom tracking domain name. All you need to do is enable this option. And we unable from every single email accounts. All right, so it is not updated yet, so let us wait from now, and we will come back to this later. Now from sequence core, we have disable link tranking. We have disable open tracking. So if you are not tracking your open rates or click through rates, you don't need a custom tracking domain, but leave it as it is, you only need to set this up once. We have no disconnected email accounts in your sequence. We have five active email accounts. It is in draft. No prospect has left unverified. We also have good numbers of email follow ups, and we are using different variation as well. So this email sequence setup score is 100%. Now from email writing, we are using merge text in the subject line. Number of merge text used in the email body. In variation two, there are no merge texts, so let us dit, click on merge text, or we can simply, let's say, add a linked in. I'm just showing this as an example. You can add your own custom variable. And you can see we are using text only email. You have unable text only option in safety setting, which means that no HTML code or no HTML element is included in your email. L on save go back to Sequence code. As you can see, the sequence code has increased 71-74. We can also as Spin text, it has also detected number of Spam words, so we can remove Always, you can refer the content guide to improve your email writing score. All right, we have six PEI word from Salesendtionary, and this will be also detected by ESP. So it is better to check your email score before launching your email campaigns. So we can replace replacing trial by demo, upgrade to our Cheaper plan. We can save. Alright, the pemins has decreased to two words. We can remove from variation C as well. Go to contain Guide, solution offer and G. All solution is Merge text here, so don't worry about it. Provides. All right, you can save. Go back to sequence code. It has increased the sequence code to 78 Double tick in SpamIWord, then we are sending this as a plain text. Next, merge text use that doesn't exist in your account. So before you are sending out your cool email, this is very important to check. If you are sending out your cool email campaign and there are broken merge texts, your prospect will reply to your email saying that you have filled month and cool email master class. All right. So let us remove merge texts from here. The merge tech, which is numbers of days, remove this. Feel free to add it by using your personalization or by using your custom variable. But I'm just removing this to improve the sequence code. We can remove entire line as well. Click on SVG to Sequence code. So you can easily find out your broken merge text from here. So why there are no company name? All right. So it was company and not company name Mergteg. It has replaced with Nio Bis company. Click on S go to Sequence Code. Awesome. So there are no broken merge text in our email copies as well as the number of words and number of characters in email copy and subject line is ideal to sell Sandy sequence code. Next, add spin text to your email copies. Add merge text to your email copies. This email setup sequence score will increase as your email age will increase as you keep on warming up and after you have added your custom tracking domain in your email inboxes. All right, I hope you got my point that why it is so important to check your sequence score before launching your cold email campaign? These improvements and suggestion with your sequence is well constructed and is likely to produce excellent results and improve your overall score. 33. Test Before You Send: Till we are one step short of launching our cold email campaign, which is to test our email copies before we send it out. Activate your sequence, but always test your sequence. Let me show you how you can test your email copies by using feature of email preview in sale Sandy. So go to your sequence. Even you can check your sequence code from the dashboard with the steps or with the follow ups with the number of active prospect, the finished prospect, open ate, reply rate, et cetera. So let us go to our sequence. Let us open our first post here you will be able to see option of Send test email. So it will test our email and you can test that if there are any merge tags broken or not, if there are any things that you want to change right now before launching your Cool email campaign, so it is a must and mandatory for me, from my team to first of all, check or test email before launching our Cool email campaign. So click on Send Test email. You can use your email address to test it out and click on SEND. Sales Sandy will send a test email to your email account. There we have it with our first merge tag the full name, saw your recent LinkedIn post with the LinkedIn account. Even you can test your link if this is broken or not. So let us open this LinkedIn profile. All right, Niobe memory. All right, our test email is verified. There are no broken links. There are no broken merge tags, and everything here is just as we wanted. Even you can use this unsubscribe link or test it out, you will no longer receive email from us, we are sorry to go. Even if someone has click Unsubscribe by mistake, they can subscribe again. All right, make sure to test your email copy from every variant, from every follow up or from every cold emails. It may take some time to test from every variation and every follow up, but you will have no broken links, no broken merge text, and everything will go as per your preference and your liking. Thus, before activating your sequence, always test your email previews. 34. Automate Your Lead Pipeline with AI: Another point I want to cover is the outcome of your reply will be automatically updated in your CRM, in your prospect, as well as in your lead last. So if you go to prospect, we have the name of our prospect, and you will be able to see this tag of replied. It is a verified email. This is the name of your sequence and your outcome here. You don't need to manually update the outcome every single time from your unified inbox to your prospect lists. It will be automatically updated with the category that will be automatically assigned by AI. So first prospect was interested, second prospect was not interested. Third was not now, fourth was interested. Therefore, you can easily schem and scan through your prospect list like who are interested and you can focus more energy on them rather than focusing our time and energy on those prospects who are not interested in our offer or in our service in a nearby future. Similarly, if you go to sequence, if you open our sequence, click on prospects, you will see that your outcome has been automatically updated here as well with number of prospect contacted, their reply and the opportunity it will create because two prospects were interested, so it will create an opportunity of $1,000. Now there are notes regarding meeting book, client closes or out of office. That's why it is 000. But let's say our first prospected was interested, and now he or she has booked the meeting. So we can change the outcome from here as well, manually. Wait for it, and the meeting book. And if we close this to, let's say, client close, we have made a deal of $500 with this client. Alright, so that's how you can easily navigate through outcomes anywhere in sale Sandy without you having to manually update anything. I hope you have understand how we can set up your estimated deal value, how we can manage your conversation by using Unified Inbox and how we are using AI to automatically categorize the response from recipient, how we can see and how we can change the outcome of our prospect, and again, how we can set our deal assignments. Next up, let us cover how it helps building a lead pipeline. You can keep track of your best deals. You can analyze why you won or why you lost. How was your email copy? For instance, if one email copy is getting more clients to close, we can really use that email copy for our future coal outreach. Not to forget you can optimize your entire pipeline by outcomes, by unified inbox and scale your cool email campaigns to profitable and money making machines. All right, that's all from my side. Thank you first. 35. Building Highly Targeted Prospect Lead List: In this lecture, we are going to have a look at Lead finder once again. I just want to show you how you can capture that buyer intent that will dramatically change your cold email campaigns. In cold email, as you already know, we have to be at the right time at the right place, solving our recipient problems and addressing the concerns. Therefore, I'm going to show you how you can filter out that buyer intent in lead finder. For instance, let's say you are targeting those companies who are in business in less than six months. You can easily filter out those companies if you're targeting large enterprise or if you're targeting SMBs, all of the filter and all of the customization, according to your buyer intent, you can easily do that in Lead finder. Let's do it. Once again, let me just give you a quick overview of Lead finder. Lead Finder has more than 700 million contacts and 60 plus million companies worldwide. That you can find out your clients or better see your prospects with a bunch of filters as per your preference or your liking. Firstly, you can target your prospect by their demographic, which means the location that you are targeting. Next, we can build our lead leads by job rules, which means that if you're targeting decision makers, decision makers could be CEOs, COOs, owners, or co founders. You can easily filter out that as well. So we have roles and departments. Further on, you can filter out by the skills level. For instance, if you're targeting, let's say, VDR or SDR or AE or even software engineer, you can use skill customization to do so. Thereafter, we have years of experience. Let's say you're targeting intense or fresh hires or if you are targeting, let's say, more than ten plus experience, again, you can filter out by years of experience. We can filter out by the domain. This is very important customization or filter. Whenever you are sending out your cool emails, will have some sort of idea on which B to B businesses you are targeting, which basically means that you are looking at the headcount or employee count. Are you targeting more than 50 plus employee companies, or are you targeting SMB or small to medium sized businesses? Therefore, this is very crucial intent that you can look out for. Next, we have revenue. Any public company will have a quarterly revenue information. So let's say you're targeting to those companies who are revenue was drastically decreased from the last quarter, or if you're targeting those companies who are highly funded or who has seen major profit in their businesses, so you can use this revenue option, which is again very crucial in your intent. Moving forward, you can build your prospect leads by which industry or which niche that you are targeting to. Then you can also filter out your prospects by their education like they pass out from Oxford, MIT, IIT. You can easily use Education filter for that. Then we can also customize by the contact info, social media links. Not to forget you can find out more about your prospect if you have their phone number or their work email or any social media accounts or any social media profile of theirs. The last option, which is keywords is my best and my favorite filter that I always use in my search. So what are keywords and how we can use this filter feature of keywords? Let me give you an example so that you will understand that better. Let's say you're targeting SU companies. Therefore, you will add a keyword of SU here, and you will have a lead list or you will have a prospects who are SU owners or SU agency founders. Next, you are targeting, let's say EI service companies who are providing service about EI in any way, shape, or form. You can apply keyword of EI here, and you will have a lead lids or prospects who are founder of the companies. The beauty of using keyword feature in lead finder. You can easily build your prospect leads by the keyword that you are targeting or keyword that you are going for. Also, you can easily access your prospect leads that you have found out earlier or in the past by using lead finder. All you need to do is clconceive and it will access your revealed leads here. As you can remember, we have revealed 15 prospects from our last lead finder search. All of them are here. Therefore, if you want to re engage with them in your future co email campaigns, all you need to do is select all and add to sequence. Select the sequence that you are going after, and that's it. That's all you need to do. Now let us go back to Dead finder. Let's build our prospectives from scratch by considering this idea scenario. Let's say you are targeting real estate owners who are based in UAE or DY who are in business for more than two years, and we are only targeting two decision makers that could be CEOs, COOs, founders, or owners of that real estate agency. So all you need to do is first of all, filter out by demographic, which means location. Here we are going after UAE, United United Arab Emirates. Awesome. Next, we have to filter out by the job role, which is real estate agency owner or decision makers. We will add CEO. We can also add chairman and chairman and CEO. Just add all the job roles which are similar or kind of same to the job role that you are going after. Then board members, then founder, CU and co founder, C U and board director. CU and founder. I'm just adding all the job titles by using permutation and combination. We already have 20,000 prospects that we can reach out to them right away. Next, let us add a category of department or any management level. So go for department. If any of this option is available or applicable to you, feel free to use it. But we are only looking for management levels, VP levels. C levels. So what does C level means? All the term considering C, which is CEO, CEO, CFO, et cetera, et cetera. After that, we want them to have more than two years' experience on the job role on that same company. So we can use years of experience. We can select three or more than three. Even you can add category of skill, for example, if you're targeting, let's say, marketing CEOs or sales CEOs who has a background in sales or in marketing, you can do that as well. Next, we can use company name or company domain. If you already have that name or company that you are going after, you can use that. Next, we can add a filter of Embry counts. And if you don't want to add this filter, you can leave it as it is. But let's say you're targeting those companies who are SMB or small to medium sized business or large enterprise, you can apply this customization. Right now I'm leaving as it is. You can filter out by the revenue less than 10 million 10000000-50 million USD dollars, et cetera, et cetera. Then comes the main part, which is the industry that we are going after, which in our example is real estate. Click on plus and search for your industry. We are looking for real estate, commercial real estate. All right. So real estate is automatically selected, and if you want to manually add another fields as well, you can do that. Let's say you are going after construction guys as well. You can also customize by SIC code. If you have any, you can easily use a filter of their education background. Let's say you're targeting those CEOs who have at least master degrees, so you can include that as well. But as you are getting more and more hyperpersonalized about your prospects, you will have less number of lead leads, so just keep that in mind. You can use social media profiles or contact info if you have any. But let us use keyword, let's say, real estate. So yes, all of our prospect has real estate keyword on their website. Congratulations, guys, we have built our highly targeted prospect list, which consist of 200 around 250 prospects. If you want to increase the number about your prospect finding, you can decrease the filter or customization that you have applied in Leader finder. What is happening here is, as you are getting more and more deep dive into your search list, obviously, the number of prospects that will be found will be much less. So let us, let's say, decrease the number of years of experience. Awesome. So our 250 littlest just increase to 1250. Also, if you're constantly searching this filter, you can save this filter. Click on Save Filter. Let's give us name as a real estate filter or real estate search. Save filter. Therefore, next time you came to Lead finder, you can easily click on Save filter and then click on search Real Estate sear. So go back to Lead finder. Click on Save Filters and click your search filter. It will automatically add every customization that you have applied. Amazing. Now to get the phone number, the email addresses, everything about them, click on G contact Info. Amazing. We have their phone number, the email addresses. So as you can see, we have got a bunch of email addresses. So what we will do is we will add all of them into our sequence, and we will use email verification credits or email verification tool in sale Sandy to catch only varied emails or to filter out only varied emails, and we will use them in our sequence. Apart from that, we have the educational details like the bachelor's in mechanical engineer in this university in this duration. Then we have their skills level, project manager PM, training, construction management, and their job role, their title, where they have worked from, with the Linden URL, where they are pays from, and which company they are working from? Awesome. With just one single click, you are able to find out everything about your prospect so that you can craft a truly hyper personalized message before reaching out to them. Let us find out about all of our prospect leads information and add them into our cold email sequence. So select all Click on Get Info. It will reveal contact information from all of etrets that you have selected. You might ask where these type of tools find these data points or find this information? Well, these information are available on LinkedIn, available on web. So these tools are basically web scraping tools or LinkedIn scraping tools. It will gather your leads as per your customization or the search filter that you have applied. Just imagine the possibilities. If you're reaching out to all of these 2,200 leads via cool email, are highly targeted ls and they are more likely to open your email, read about your email or your offer, and then reply, rather than buying your prospect leads from any local vendor or local brokers, and that list will consist a lot of unvalid and catch all emails. So first of all, you have to clean your entire list and then reach out. Otherwise, you will increase your bounce rate, and your entire sender reputation will crash to the crowd. That's why I always use high quality and highly trust rate lead finder tools like sales Sandy. Clicon select all, add to sequence. Let us add to our first sequence. We want to start co emailing from our first co email. So we will select Step one day one and then click on ad. 23 IDs will be added to sequence. So let us go back to our sequence. Click on prospects. Amazing. Our prospect list is updated by our real estate prospects. Also not forget your email is getting verified in real time. Right now it is in progress. It may depend on the number of prospects that you have added in your list, but it is usually around one to 2 minutes. 36. How to Monitor Your Mailboxes and Warm-Ups: Hey, guys, before moving forward, let us have a quick look at our email warm ups, as well as custom taking domains. It's been two days that I have warm up my email or I have started my email warming up. So let us go to email warm ups. Click on GoTo Truly Inbox. As you can see, our email are being constantly warm up. Let us look at charts for further analytics. Click on last seven days. Total email that we send out by using this email is eight, and it has successful landed all of those eight email in inbox and none of them in Spam. So you will get a Dilubity score of 100%. You can see that even here, send in last seven days, eight emails. Receive nine emails. Let us have a look at another one. It has sent seven emails and all of them landed in inbox. Receive eight emails. So don't worry, just wait 2-3 weeks to get your email to warm up to maximum Dlubity score. If you want to edit your email warm up settings, click on Edit. You can increase or decrease the number as per your preference or your liking. Next thing we have is, or even you can look at email warm up status from your email domains. Click on email accounts. This is the setup score. Click on Setup score. Your DNS records are successfully set up. Right now, as it has been only two days that we have bought our email, so the email he might be a little concern, but don't worry about it. After your email has been warm up, you will get Dub T here as well. Next thing is custom domain setups. As you can remember in our last lecture, we have used Mail dosersGlobal custom tracking domain, but it's been whole one day and there is no update in our custom tracking domain setup in sales Sandy. So I have reached out to mail doser team, and I have asked the question, how long do I have to wait from custom tracking domain to get activated? In my sales Sandy sequence, it says that it is not updated. So the reply came, custom tacking domain is already activated, but it will be not identified in sales Sandy system. So don't worry about it. Your custom taking domain is good to go. If you want to set it up separately for sale Sandy, this is the Mail DsoKledge base. If the global custom tracking setting is activated in your Mail Doso account, you don't need to do anything in your cool emailing software tool, which is sale Sandy because they will handle all of the custom tracking domain at their end. Right now, in this high tech world, we shouldn't be wasting so much of our time and efforts in email infrastructure that is why we are using Mail Doso to automate everything starting from DNS records to custom tracking domains. If you really want to set up custom tracking domain in sales Sandy, you can do that by using tracking domain tract dot domain, for example, tract dotmildoso.com or flexftify.com, you can easily set up. Not to forget, you can check your Google and Microsoft email derivative score in Mail Doso. This is the setup score of all of your mailboxes. How many mailboxes are activated in your sequences, the email sentry pod added by which is your user you're working in a team, this feature can be really helpful because you can track that which person has added which mailboxes. Amazing. Then we have schedules and out of office. Let us have a look at them. You can create a schedule for cool email campaigns, as we already have cover. Click on Add a New schedule. Name your schedule. Let's say you are targeting UK or Australia, adjust your time zone regarding the prospect that you're reaching out and add your days as per your liking. Then let us have a look at out of the office. You will often see 000 or out of office replies in your unified inbox. This is when when you send out your cool email to those prospects who might be on vacation, who might have taken leave or you are sending out your cool emails on public holidays or on Saturday Sundays, you can enable this out of office workflow, where it will pause prospects, as per the return date mentioned in out of office mail. If no date is found, it will wait for 14 days because usually they are more likely to come back to work within, let's say, two to three weeks. Even if you want to increase the number of days, you can do. Or if you don't want to risk anything and just patiently wait for two weeks, you can use this. Pause prospects from 14 days when an OOO or out of the office reply is detected, and then click once. 37. Using 1:1 Email Insights: Next up, we have 121 email insights. If you want to track your open ads, manage your replies from one mailboxes, you can easily use this feature. Go to 121 Insights. To use this feature, you have to install SEL Sandy Chrome extension. Click on Install Chrome extension, add this extension to your Chrome. Click on extensions. Pin this SEL Sandy connect to the top. Let us go back to Sales Sandy. Click on that extension. First of all, you have to login with your sales Sandy account. We have email tracker that will automatically track all of the email sends from your Gmail account. So let us go to my Gmail, click on sale Sandy, and you will see this new feature or this new option which will populate, which is email tracking from my email is turned on. So what does this mean is whenever I will send out next email, it will automatically track open rates. If there is any link in my email, it will also track that open rate. So let us compose a new mail. Let's say to info at the reflex fortify.com. This is test email. Let us embed this link. Click on Okay. Amazing. Now, let's send this email. Let us go to Sale Sandy. Click on Sales Sandy Connect. You can see the date and the time that I have sent the recipient, the subject line, and the open ate or the matrix. Our recipient, which is Info at the reflex 45 hasn't opened our email or click any link in it. So let us go to infoflxftiy.com. This is the email that I have sent. So let us open this now, let us go back to Sales Sandy, click on Refresh. Or you can even click Refresh here. You will see our email has been open, and it has tracked that matrix. Now let us open. This UR You can refresh data in just a few seconds, it will reflect the analytics of open and click through rates. I hope you got my point that you can use this Chrome extension to track all of your open rates, your click through rates of your emails. At the end of the day, if you want to share these insights or if you want to run test, you can simply save this as a CSV file. All you need to do is click on Exports. And it will generate a CSP file. Awesome. 38. Email Analytics: Simplify Your Cold Email Results: Welcome to our session of Sal Sandy Analytical feature. You window view to your performance of your email campaigns and outreach efforts. In today's world, data is everything. We need to understand the patterns, we need to get the insights and make informed decisions, which is very crucial for success. And that's why analytical tab for a co email campaign is so important, which I cannot emphasize more. So let us have a look at Sal Sandy's analytical tab. Soon as you log in, you will see a high summary of your active campaigns. This will include open rates, click through rates, and reply ads. After having a quick overview, you will have full insight on your health of your cool email campaigns. Eep dive into individual email performance, sales hand it to excusialelement such as delivery rates, open rates, click through rates, and reply ads from each email in your sequence. This granule data can help you to find out missing links or broken links, and you can understand the pattern of your cool email campaign that truly resonate with your audience. Those of you who are running multi step email sequence, Sal Sandy offers detailed sequence analytics. You can see how your prospects are moving through your funnel where they are dropping off, and which step are most efficient at generating responses. If you are running AB testing on your emails and you should be, the analytical dashboard presents clear comparison between your different tation, different CTs, different subject line, or different audience. This data driven approach take all of the guessing works out of your email campaign, and you can really see what is working and what is not. Next up, we have estimated deal value to our prospects. Se Sandy assigns engagement score or deal estimated value score to your leads, based on the interaction with your email. This will help you to prioritize your follow ups and focus on the most promising prospect, allowing you to close more deals and book more meetings. Not to forget to have a look at time based analytics. You can really understand when your emails are most effective. The dashboard shows you the best times and the days from sending emails based on when your audience are more likely to engage and more likely to reply. SL Sandy also allows you to create custom reports, focusing on the metrics that matter most to your business. This can be scheduled and automatically sent to stakeholders, keeping everyone informed. Next up, we have goal tracking. You can set your performance goal for your campaigns and track progress directly into your dashboard. This feature helps you to keep your team aligned and motivated. Last but not least if you want to deep diver, or if you want to present your data to others, or if you want to run test via chat GPT, Sales and make it very easy to export your inside analytical into CSV file. By constantly reviewing your metrics, you can continuously refine your cole email campaign, like what is working so that you can double down on that, eliminating what is not working, so you won't focus your energy or your efforts into that. So you can constantly refine your email content by using EBI testing. Please, please, please do AB testing for a cool email campaign, and you will drastically see changes in a positive manner in your sales, as well as in your booking meetings and reply rates. Remember, in the world of cool email and lead generation, knowledge is truly power. So sales is analytical feature put all of the data and all of the knowledge at your fingertips. So you can easily schem and scan through your results, through your performance, and continuously refine your co email campaigns to drive your business forward. All right. If you have any question, feel free to reach out to me. I will revert back in 24 by 48 hours. I will see you in the next one. 39. Streamline Your Cold Email Process: Let's look at advanced settings that you don't want to miss out in your cool email campaigns. Amazing guys, we have covered everything as of now. We have covered sequence, unified inbox, lead finder prospects, 121 email insights, analytics, and this is the template feature, which is very self explanatory. Once again, I want to emphasize on the power of email automation in sales Sandy. As you are already familiar with sales Sandy, you can create sequence or email follow up that will be fully automated. All you need to do is enter your sales copy. For instance, let us use a template. Can save. Then add your next school email into your sequence. That will be sent out on the third day, so you can see you don't have to manually send out cool emails to every single one of your prospect. It is all fully automated. All you need to do is add your prospect leads into sales Sandy. Whether it's 10,000 or 1,000, it will automatically send out your cool emails as per your sequence. Now let us have a look at templates. Again, it is very self explanatory. You can add your template from here. If you have your team templates, you can do that as well, as well as you can add some of the templates that I will be attaching in the resource section so that you can easily use those templates for a sales message or for your email copy in your cool email campaigns. Now let us have a look at settings. You can make changes in your profile. Then we have our email accounts, schedules, out of office, under company settings, we have users and teams. You can easily add and manage users within your account. You can invite team members by simply entering their email addresses and assigning them specific roles. The platform offers three user rules. First is owner, who will have full control over the account. Second is Admin, who will have the capabilities to manage users and Teams but cannot delete the account. Last, we have members who can use the platform features and certain functionalities. Team creation with Sal Sandy is very easy. You can organize your users into teams, and this is particularly useful for larger organization or for agency managing multiple clients. To create a team navigate to settings, users and teams, then click on Create Teams. Enter your team name, enter team members from your user list, select a team manager from the drop down menu. Once the team is created, you can easily modify them. For instance, you can add or remove team members, change the team manager, delete the team if no longer needed. Role based access control in SL Sandy allows you to maintain data security and operational efficiency. Not to forget about collaborative workspace. Team can work together on email campaigns and can view share analytics. This fosters collaboration and ensures consistency in your outreach efforts. As your organization grows, SL Sandy uses and team features grows with you. You can easily add new members and create new teams to manage your expanding needs. For whether you are a small business owner looking to organize your sales efforts or large enterprise managing multiple departments, this feature of users and teams offers the flexibility and control you need to succeed. Moving further, we have something called prospect fields or custom fields that we have used in merge text. So you can simply create those fields from here as well. Let us add a prospect fill. Let's say the LinkedIn post date. So you can simply create your custom field from here. Next up, we have prospect outcome where you can create your own custom outcome. The default are interested, not interested, out of office, not now, et cetera, et cetera. But if you want to create your own custom outcome, these on sentiment, you can do that. So click on custom outcomes. Let us say booking no show or meeting no show, and you can even attach your sentiments to it, which can be negative. That means that our prospect is not much into our offer. So you can save and add this custom outcome, and you can attach those in your Unified inbox. And these are the system outcomes. So we have interested and the sentiment attached is positive. Then we have meeting book, which is again positive, then the client close, which is the best positive. And these are the negative, not now, do not contact, not interested, and the out of office and uncategorized is kind of neutral. Moving forward, we have integration, webbooks and APIs. This is again, very important, and we are going to cover in the next section. But as of now, we have custom tracking domains. You can add your custom tacking domains, and if you are using Mil Doso, you don't need to if you enable global custom tacking domain. We have admin settings, allow verifying prospects while importing allow adding one prospects in multiple sequence feel free to play around with your admin settings. We do not contact list DNC list consists of emails and domains you want to exclude from your email outreach efforts. This will ensure that context do not receive any communication from your system, helping you maintain compliance and protect your sendar reputation. You can add your DNC list from here. Click on Adlist India DNC list. You can enter all of your domains or all of your email address that you don't want to reach out anywhere in any of your sequence in your future coal email efforts. You can add all of your email addresses here by tapping out or if you have a big list, you can input that a CSV file. All right, I hope this makes sense. Lastly, we have the option of fight labeling, which is a game changing solution from lead generation agencies or cold email agencies looking to maintain a consistent brand image. In today's competitive agency landscape, presenting a cohesive brand experience is crucial from building test and credibiliti with your clients. That's where Sal Sandy's white labeling feature comes into play. With white labeling solution, you can ensure that your agency's brand is front and center at all of the times. When your client log in to access their campaigns and their reports, they will see your agency's logo, name, domain, at front and center all of the time. This consistent branding creates a seamless experience that reinforces your agency's professionalism and attention to details. To forget, you can even add your own custom domain. Instead of your client seeing a sale Sandy URL, they will see your agency's domain. This layer of customization adds a layer of further branding and makes the platform feels like a proprietary tool developed by your own agency. You can add your own agency logo and your agency name to enhance your customer twist. Amazing guys, feel free to play around with this amazing solution of fight labeling in sale Sandy, and I will see you in the next lecture. 40. Automating Email Campaigns with Zapier: Simplify Your Sales Pipeline: All right guys, let's discuss about my favorite part, which is how you can implement automation step in your email sequence in your sales pipeline so that you can focus more on the things that matter and automate all of these manual tasks like adding prospect to your sequence, adding prospect to your prospect leads, etc, et cetera, without any manual effort. All you need to do is set up this automation or a workflow that I'm going to show you in this lecture. That you can sit back and relax and all of your manual hard work will be fully automated. If we click on settings, we have some option of webbooks, API, and integration. So click on Integrations. In today's artificial intelligence world, if you're not leveraging the power of automation or integration, you are hurting your entire sales process and productivity. Sales Sandy offers native integration with popular CRM platforms like Hubspot, Pipe Drive. So this means that you can sync your contacts and ads automatically without you having to do anything. You can update deal stages directly from Sale Sandy and you can ensure your sales and outreach data is always update across all of your platforms. Not to forget, Sal Sandy's integration with APiR opens up a world of possibilities. You can integrate your entire cool email campaign with more than 6,000 plus application available through Zapier. You can create custom workflows that we are going to build right now, tailored to your specific needs. You can automate pet your task, saving times and reducing manual efforts and errors. You can connect sales and with virtually any tools in your textag that you are using. Moving ahead, we have video personalization that Sal Sandy offers, which are Sens Park, Sandler, Beach Lane, silly, feel free to play around with this integration tap of video personalization. Allow me to show you how you can integrate CPR into your cool email campaign so that you can automate a lot of manual stuff or manual work. We are going to cover two examples. First, I'm going to show you how you can automate your prospect entry or your data entry from your CRM tools like Air table, Zoho Pipe drive, or even if you are using Google Sheet for a prospect entry, we will automate that as well. We are going to automate is the prospect leads so that you don't have to manually enter your prospect every single time, even export that via CSV file. All of those things will be fully automated by using ZPR. Moving forward, second example that we are going to cover is how you can add your prospect that you have added in your CRM solution directly into your sequence. Not the prospect leads, but let's say open any sequence directly to your sequence or your cool email campaigns. We are going to use APF for that. So you can integrate sales Sandy with a bunch of applications available out there. For example, Google Sheet, Hubspot, SalesForce, Monday, air table. If you're using pitch lane Pipe drive, box, Trello, slack, type form, there are way too many applications that you can integrate to enhance your sales outreach efforts and to maximize your productivity. This is our first integration. I'm just going to use Google Sheet so that you get familiar with Zapier if you are non techie person. Therefore, login or sign up with Zapier and then click on Create New Zap or Zapier. Type of automation we are going to build, let me just quickly show you. This is like my Google Sheet or my agency Google Sheet, where we keep track of all of our newly imported or newly ddted prospects. So I have two to three different guys that continuously add prospect to this list. So I want to automate this thing because I don't want to manually every single time, input this CSV file or prospects into sales Sandy via CSU. So I don't want to do that, or I don't want my team to do that because it will waste so much of your time and so much of your energy. And that's why we are going to automate this thing because that's how you can focus more on what matters and automate this manual or repetitive task. So go back to ZP first event that we are going to create is trigger event. So whenever a new prospect will be added into my Google Sheet or into your Google Sheet, it will trigger a Zapier. So it will trigger your Google Sheet. All you need to do is click on app, and then we will select, for example, Google Sheets. But if you are using Google Forms or any other CRM solution, you can select that as well. But as of now, let us continue with Google Sheets. The app we are using is Google Sheets. Now we have to select that trigger event. So our trigger was whenever new prospect will be added to row, it will automatically trigger this event or this Zapier. New or updated spreadsheet row. Alright, so triggered when a new row is added or modified in the spreadsheet. After that, connect Google Sheet account into your CPA. Then click on Continue. All right ah, this makes sense. It is very easy, and if you are confused, rewatch this video again and follow along with me. You will have no problem with this automation. All right, we have to select our spreadsheet. So the spreadsheet we are using is prospect list. So select your Google Sheet here. Then worksheet. Worksheet is Month and Lead agency sheet one. All right. So in worksheet, h. You will be able to see your sheet. Click on that and which column you want to trigger. So for our example, we are more focusing on the emails. So whenever an email will be added to this row, it will trigger our CPR. We will use, let's say, email column. All right, select your spreadsheet, your worksheet, and the trigger column that you are going after. Now it's time to test your trigger, click on Test trigger. It will get some payback or payload from it. It has found out most three descent records. So we have our first name, Sarah, Smith, and their email, all of the things is automatically map. So if we go to our CSP file, we have Sara, last name, the email, their job title, everything in our XPR. All right, so that's what we are looking for so that we can continue with our selected record. Amazing, guys, our Google Sheet integration is done. Now we want to import that data into SL Sandy prospect list. So we are going to search for SEL Sandy. Select sale Sandy. The app is Sal Sandy and what action that we are targeting for? We want to add our prospect from Google Sheet into our sales Sandy. Choose an event. There are a bunch of other events as well like add an outcome to the prospect, blacklist a domain, assign a te to a prospect, but we are going from create prospect or add prospect to the sequence. Then connect your sales Sandy account. It will ask for EPIK from your sales Sandy account. So go to settings in Sale Sandy and you will be able to find something called EPIK. Let's create a new APIKey. Let us name it as PR or anything that you like. Copy your APA key and then paste it here. So this is my APAKey and this is the connection name. It is optional. If you want to leave it as it is, it's fine. And don't get any funny idea. I'm going to delete my APAKy right after this lecture. So use your EPIKy and then click on continue to see Sandy. So it will connect your sales Sandy account with PR. Just for information, why do we need APAKey? Because whenever we provide our APAKey to Zapier, it will connect our Sales Sandy account with Zapier. All right, our Sales Sandy account is connected. And if you want to test this connection, you can click on Test Connection. Your account connection is working correctly, so you're good to go. Next, click on Continue where we have to map our fills from CSV file to our Sales Sandy prospects. It is very easy. All we need to do is click on this plus button to map our field or you can simply type slash we will map with the first name in our payload. The first name is Sarah for last name, which is Myth, email is mandatory or compulsory fill here, so we'll add our email. Then you can further map your fill as per the data that is available. So if you want to add the LinkedIn account, Alright, so this is the LinkedIn account. And this is one time thing. All you need to do is map the field that you're going after just for one time. So let us go with their LinedI their email, first name and last name. Feel free to add more fills as per your preference or a liking. But as of now, let us click on Continue. This is the overview of the data that will be signed to see Sandy. You have the LinkedIn email, first name and the last name. Then let's test our step. Sending a prospect to sales Sandy. A prospect was sent to Sale Sandy about 0 seconds ago, so congratulations, prospect has been imported successfully. Let us check that in our sales Sandy account. So let us go to prospects there we go. Without you having to do anything, or prospect has been added into our prospect list. So let us open this. In profile, we have the first name, last name of our prospect, the work email, awesome. And if we scroll down, ZPar has also addited the Lindn URL. Awesome. So let us make our ZPA live, so liconPublish, Awesome. You have automated your prospect entry or your data entry by using ZPar. Make sure your ZPR is running and published. So let us go to our prospect leads. Let us add a new row here. All right, let's add only three information as of now, so it should trigger our automation because we have set the trigger column of email. So let us go to our prospect leads, click on Refresh. Within just a matter of one minutes, it has automatically added our prospect that we have entered into our CSV file in sell Sandy. So let us use another example. So if you are running an agency or if you are even working alone, and if you want to automate this manual and repetitive task, you can do that very easily by this automation. Just after waiting one to 2 minutes, my prospect was added into my sales Sy account. So the idea duration to wait is 5 minutes. Coming up to our second example, which is adding your prospect into specific sequence of your core email campaigns. You want to take a step further and you want to add your prospect into specific sequence or a specific cold email campaigns and not only to prospects. For that automation, all you need to do is copy your sequence step ID. So let me show you how go to sequence this is the step ID that I'm talking about. Copy this. And as you can see, there are no prospect in this sequence. So create a column of step ID, and then you want to add all of these prospects. To this step ID or to your specific cool email campaign. So go back to Zapian now. We will again create new Zap so that you are familiar with Zapier and how you can automate your integration in any way, shape, or form you like. So click on Zap. First step we are choosing is our trigger app, which is Google Sheets. Google Sheets. The trigger event we are going after is when a new row or new prospect is added to our Google Sheet. Connect your Google Sheet account, icon continue The trigger column that we are going to after is Our step ID. Then click on Continue. Click on test trigger. It will find out three most recent records. So let's see. We have our email and we have our step ID, which is our cold email sequence. So let us continue with selected record. Then we are sending our prospect that we just added into Google Sheet into Sale Sandy. So click on sale Sandy. What we are doing is we are adding our prospect to specific sequence. Select your account. Click on Continue. Now it's time to map our fields. First name for first name, last name, then email. Then scroll down and you will be able to find step ID. So select your step ID here. So select your step ID and then click on continue. This data will be transferred to our SL Sandy account. Just make sure that you are adding that specific step ID or that specific sequence that you want to add your prospect. Then let us test our step. Our prospect will send a code to Sal Sandy about 0 seconds ago. So let us go back to our sequence, go to prospects. And as you can see, in just a few seconds or in just a matter of minutes, you will be able to see your prospect will be added into your particular sequence or a cool email campaign that you are going after. Congratulations, guys, you have understand and implemented the first step of automation into your sales pipeline. And I hope you understand why you should use automation like this to level up your entire sales pipeline. 41. Cold Email Automation: This automation, you will definitely love it because we use it on a daily basis in our agency, which is when an email reply has been came or when a prospect replies to our cool emails, we want to answer as soon as possible so that there is more chance of closing that deal or closing that client. That's why we use this automation. When our prospect will reply to our cool email, we will get instant notification in our slack loop where we have entire team in it so that everyone in the team can saw this message and they can instantly reply by using Unified Invox. Set this automation up by using ZPR. But if you are using, let's say, pipe drive Zoho HubSpot sales force, Sale Sandy offers seamless integration with all of these platforms. So all you need to do is click on Connect Now and connect your account. This is the select channel that we are using, which is email reply. Can easily create a Selec account and then you can create a sub channel. So we are going to use email reply channel. Let us go to Zapier, create a new zap. But for this instance, we are going to use webbooks. You might ask, what are webbooks? Webbooks are a way of communication between two applications. For instance, one application can send any data to another by using webbooks when a specific event triggers. In our example, when an email reply or when our recipient replies to our core email, we want to get instantly notified universle channel, so we are going to use Webbook for that. So first of all, con trigger and then select Webbook by Spar. Now we want to catch a webbook from sales Sandy. If you go to settings, then click on Webbooks. We want to catch our Sales handy webbook in ZPR. So go back to ZAPR and then you will be able to find cache Webbooks. So whenever our prospect will reply to our email, ZPR will catch that webbook. Click on continue. Click on continue. ZPR will provide a WebbookURL that we are going to paste into our sales Sandy account. Copy this hook.zaper.com URL. Go back to Sales Sandy. Then let's add a Webbook. Let's say ZPRle and you don't need to add any HTTP headers. All you need to do is select the event that you want to trigger. In our example, when a reply is received, we want to get instantly notified in our select channel, so we will use when a reply is received. But if you want to, let's say, get notified from when an email is open, when an email link is click or when an email is bounced, you can select that event as well. But as of now, let us continue with when a reply is received. All right, so let us go back to Zapier and then let us test our trigger. Click on test. It should have 2000 response. There we go. The status is success, webbookRsew and process successfully. So let us go back to ZPA. Let us test our twigger. We will have some kind of a demo data from sales handy. Let us open it. We have our prospect name, prospect last name, prospect email, and bunch of other data. All right, so we can continue with this demo record as of now. Our Webbook thing is done. Now it's time to select Slack. So search for Slack. Let us select an event. We want to send channel message so that all of my team member will get instantly notified on Slack. Connect your Slack account. Select your channel. My channel is cool email master class. Allow the permissions, your slag account is connected, then click on Continue. We have to select our channel. Our channel is email reply and the message that you want to send out to your Slack channel when an email reply has received. So let us map the field of our prospect with the name with their email address and what type of reply they have sent. So we can say prospect first name from our prospect email this is our prospect email has message, and we will add or map their reply. Received reply message. We will use this. So our prospect name, it will say push from this email has replied. Let us add reply reply with this message. Which is thank you from showing your interest. All right. And if you want to add other things, you can do that as well. But as of now, let us continue with this. Feel free to customize this message text as per your liking, but this will be the response that will be sent into your Slack channel or Slack group. PH from this email has reply with this message. Thank you for connecting with me. I'm interested into this, and now it's time to test our step. Contest STEP. Awesome. It has successfully sent message to our seleg channel. Let us go to our Slack channel. Push from this email has a reply with this message. Thank you for contacting with me. I'm interested. All right, so all of my sales team or all of my team member can reach out to UNIbox and then instantly reply to our prospect showing that you are available around the world, and it shows that you are genuinely interested in them. Congratulations, guys, you now know how you can use Webbook to automate literally anything. For example, we are using Slack, but if you are using another communication channel, let's say Tal, you can do that. All you need to do is let us remove this then search for Drallo. You can add your prospect reply in your Trello channel, or if you're using Asana, so the possibilities of integration with Zapier are literally limitless. So feel free to play around with Zapier. And if you need any specific automation that you want to use in your sales pipeline, just message me and I will create a video for you guys. Alvide this all from my side. We have cover webbooks we have cover integrations. Again, feel free to play with integration if you are using any of these application, and I have seen more and more people now using video personalization to maximize their sales and their business. So if you are sometimes just look into video personalization, it might work wonder for a sales campaign. 42. Ultimate Cold Emailing Guide: Consider this like an entire core summary, where we will cover everything starting from email infrastructure to copywriting to how to brainstorm your campaign ideas and how to target those campaign angles. Let us start with cold emailing benefits. I know you already know the benefits, but hearing these code emailing advantages will definitely blow your mind. So let us. Imagine having the ability to reach out directly to your ideal customer, client anytime and anywhere. Well, that's the power of coal emailing. Unlike traditional methods such as advertising or waiting from fels, coal emailing put you in the driver's seat for a lead generation and for a client success. But here's the real kicker. The return on investment for coal email campaigns can be astronomical. Why? Because the costs associated with coal emailing are relatively very low compared to other channels. With the RI strategy that we have learned in this course, you can reach a large number of prospects at a fraction of the cost of traditional advertising or in person sales efforts. Now I know what some of you might be thinking, Well, cool emailing is spam, well, not if you have done it in a right way, and that's exactly what we have learned and we are going to learn in this course. But before we deep dive into how to let address some of the common pitfalls that most people fall into it before starting cool emailing. First up, we have lack of personalization. Raise your hand if you have received a very generic one size fit for or email that made you roll your eyes yeah, I thought so. We have all been there. The key to avoiding this is to invest time in tailoring your message to each recipient. Do your homework, research their company, their role, the recent achievements, show them that you are genuinely genuinely interested in helping them. Next up, we have novel length or essay length emails. In today's fast paced business world, attention spam are shorter than ever. If your email looks like war and peace, no one is going to read your entire email, so keep it concise and keep it punchy. Sending irrelevant emails due to lack of proper research is a search fire way to get your emails ignored or marked a Pam. So take some time to understand your recipient pinpoints and their needs. It's not about avoiding avoidance, it's about offering genuine value of friend to your recipients. Now that we know what to avoid, let us talk about some of the best cool email text tech that will make your Cool email campaign sing like beyonce. From email infrastructure, I recommend Meldoso and no Meldoso is not paying me to say this, it doesn't know if I exist or. But I consider email infrastructure like a foundation of your house. You want it to be strong and solid. Mail do so ensures that you will get superior delibity rates. Now, when it comes to actually sending out those emails, sale Sandy is my top ti. It's user friendly has a built in warm up feature and automates your entire cool email campaigns in a seamless and beautiful manner. Or to build your prospect lets you have got so many options, starting with lead finder PSL Sandy and it is a great choice to go after. But don't overlook tools like persona AI, apolo dot IO, or combination of Sales Navigator and Pospdio. Mix and match to find out what works best for you. All right guys, now let's get into the meat of it, which is crafting effective email copy. The first rule of email club is be concise. Aim 50-75 words. That's your sweet spot from readability. Second rule, create low fiction. Make it easy to recipient to engage with your audience and easy to read. Clear, simple language and straightforward call to action are friends here. Third rule, respect their time, both yours and even theirs. Every single word in your email should be accounted for. And finally, personalization and relevance. Tailor your content to your recipient roles and industry. Show them that you are not just another spammer, you are someone who has done their homework and has something genuinely valuable to offer. Now let's break down the skeleton of a successful cold email campaign. Your subject line is your first impression. Make it count, keep it short, simple, and curiosity inducing. Two to forward subject lines are working so great for me. Now in the email body, get straight to the point. Focus on recipient needs rather than talking about yourself, your company, or some random chit chat. Here's a prote. Stick to plain only text email which doesn't contain any HTML code or element inside it. They feel more personal and are less likely to trigger spam filters by your ESPs or your email service provider. Also, never forget about follow ups. Use a sequence of three to four emails spread over ticks. Consider using videos, gif, or even memes in the follow up to stand out. Alright, let's wrap this up, but let us not forget about the advanced technique or advance points that you should really really consider in your co email campaign. First, be mindful of spam words. Use tools like sales Sandy Spam checker to identify and replace words that might trigger spam filters by your ESPs. Next, consider using Spin text to create variation within your email copies. This technique helps your email appear unique and reduce the risk of being flagged as spam by your ESP. Lastly, timing is everything. Identify sales triggers or optimal time to reach out to your prospects. This can be based on company news, industry trends, industry events. Or even personal achievements or milestone. All right guys, that's all for this ultimate guide of cold emailing from BTV companies class dismiss. 43. Class Project: High class supertok for this lecture. This class is all about class homework or class project. Here, you have to write a top notch email copy where you will use spin texts, personalization, a spam filters, and bunch of other things. But before we get started, I will show you example or I will show you the copy that we use in our agency or in our cold email campaigns. Isn't just any other cold email. It's carefully crafted using everything what we have learned in this course. Let's work through it together. First, look at the subject line. Notice how we use Pintex variation like hey, hi name, interestedne wanted to explore boosting, scaling, company sales, sales pipeline, lead generation, and multiple of others. This gives us multiple natural sounding email copies with personalization. It's like having multiple of unique copies and subject line in in to the opening or introduction line of our email, see how we have immediately shown that we have done our homework or research. By mentioning the company's growth and decent activities, we are saying I'm not just another mass emailer that you have in your inbox. That's crucial from sending out in a crowded inbox. The body structure follows naturally we present our value proposition, back it up with specific metrics and make it scannable. Every word serves a purpose. I'm not adding anything extra or any bluff or any fluff, so I want to make my email copy under less than 150 words. Did you notice the call to action? It's clear but not too punchy and pushy. We are inviting a conversation and not demanding one. See the difference between that. Now it's your turn to create something amazing like this. Here's what you can do. You can use spin text, you can use personalization. You can avoid spam filters. You can use a soft CTA. You can use your own signature. You can show your testimonial, show some of your works that you have done, include all of those and all other things that we have taught or we have described in our class earlier. Craft your email. I will share this template in the resource section so that you have a glimpse. Don't just copy it, have it on your own way with your own voice and your own branding. Again, I want to emphasize on the fact that don't use extra words, make every word accounted for. Remember, brevity is key here. Whenever you are ready with your email copy, I'm more than happy to share my feedbacks on it, so make sure that you take a screenshot of it. You can use Google doc or you can use email. Just screenshot that and attach that PNG or JP file in Project Gallery. All I'm really hoping to looking forward to you to submit your project or the classroom work and I will see you in the next one. 44. You Made It! Closing Moment: Guys, you did it. Congratulations on completing this entire course, and you should be super proud of yourself because not many people make it till here, and I will give a claps for you if you don't. Once again, thank you for joining me on this amazing journey of cool emailing. I hope you found this course valuable, and you are equipped with all the knowledge, all the tech tech, all the tools that you need to know in order to boost your BTB outreach efforts. Remember, cool emailing is both art and science. Cool email campaigns requires continuous learning, testing and refining. So don't be discouraged if you don't see immediate results. Just keep experimenting and keep innovating. Go ahead and conquer those inboxes. And if you have any question, you can reach out to me. I'm just one message away. All right, folks, all the best for your cold emailing endeavors, and I will see you in some of my other courses.