ChatGPT Marketing Certification: Fully Accredited Diploma

1. Course Introduction: If you want to master AI Powered marketing and learn how to use hGPT to grow your business, attract customers, and boost sales, then this is the right course for you. It will guide you on your way to your accredited ChachiPT marketing certification and teach you how to automate your marketing strategy, no matter if you're a beginner or already have some experience. Hi, I'm Felix Harter, and I run a six figure online business. In this course, I will teach you everything you need to know to create and market your products to people around the world. You will learn how to find your audience, create the right funnels, and then set up automated sales systems all with the help of AI. We will start with the basics of digital marketing and how these new tools have made everything so much easier. Then we'll go through every single step involved in starting and growing your own business. You will learn how to find the right niche and potential customers, how to create targeted content for them. I will show you how to use JCPT to create AI generated images and videos, as well as how to use it to assist traditional content creation. For example, by writing your YouTube scripts or by improving your blog posts. Will also learn how to build the perfect digital product, whether that's a course, eBook, coaching service, or something else. And lastly, we will set up your marketing funnel, including content strategy, email campaigns, and sales pages. You will learn how to create them with hechPT, tie them together, and how to build an automated system that promotes and sells your offers for you. Throughout the whole program, I will share all of my content templates and all the prompts that I personally use. So you can just plug them in and get started today. By the end, you will have a fully functioning marketing system that attracts new leads, builds a genuine relationship with them, and helps convert your audience into paying customers. I also included several additional resources like worksheets, printable slides, and downloadable files that are part of the program. If you sign up, you get access to all of them, so you can study anywhere and at any time. Hi, and welcome to the course. In this lesson, I want to give you a quick overview of what you will learn and how the program is structured. Part one is the introduction in which we are right now. In it, we will dive into the basics of digital marketing and how it has changed since the introduction of AI and hechiPT. I will also talk about hechiPT marketing myths that need to be debunked, as well as the most common beginner mistakes when it comes to using AI for marketing purposes. Part two will teach you audience analysis. Obviously, before you can sell anything, you need to know who you're even targeting. I will show you step by step how to use ChachiBT to define your ideal customer, understand their needs, lifestyle, and pain points, and then how to use that knowledge to create marketing messages that resonate with them. In Part three, we will take a look at your competition. A thorough competitor analysis helps you see what's already working in your niche, what gaps you can fill, and how you can stand out as a beginner even against established players and bigger brands. You will learn how to completely automate your competitor analysis with Cheibt and the right prompts, of course. The fourth part of the course is all about building your product. Once you understand your ideal customer, your market, and your competition, it's time to create your first real product. We will talk about how to choose the right product type, craft an irresistible offer, and price it correctly. Believe it or not, you can also automate most if not all of this process with the help of HGBT. Of course, if you already have a product, this section will also be helpful for you because it will show you how to optimize the presentation and marketing of your product no matter your niche. Part five, we will dive deep into the science of marketing funnels. Marketing funnels help you turn complete strangers into paying customers, and you will not only learn the key stages in a marketing funnel, such as awareness, consideration, conversion and retention, but also how to optimize each stage with the right data and tools. On top of that, we will go through the whole process of mapping a complete marketing funnel for your new product from scratch. You will get to look over my shoulder and learn everything you need to know, as well as all the prompts that I use. Next, in part six, I will teach you content marketing. Content is like the fuel for the top of your funnel. And just like in part five, I will share my complete content marketing strategy with you that I use every day for my own business. You will also get all of the prompts that you need to create engaging content, be it SEO optimized blog posts, AI images or videos. Part seven covers email marketing. You see, email marketing is often seen as outdated, but this couldn't be further from the truth. In fact, for the purpose of building relationships with your audience and then making sales, email is by far the most powerful marketing tool out there. So in this section, I will teach you how to build your email list, how to write compelling emails with ChachiBT and how to automate everything. Also, you will be able to download real life email templates that are proven to work and that you can adapt to your own business. Finally, in part eight, I added a few lessons on sales pages. You will learn how to create your own sales page and optimize it for conversions, how to avoid common beginner mistakes and how to present your product without feeling pushy or salesy. By the end of this course, you will have a complete system in place from finding your audience to setting up ear funnel and then making sales. To help you get the most of this course, I also include a bunch of bonus content that I'm sure you will love. So make sure to check out the resource section so you can take advantage of everything this course has to offer. As you can see, we have a lot to cover, so I suggest we get started. 2. What is digital marketing: Before I show you how to automate your marketing strategy with AI, I first want to start with the very basics. So let's start with the term digital marketing. It might sound like a buzzword, but it's really just about promoting stuff online. Think of it as the digital version of putting up flyers, running TV commercials, or sending postcards, except now it's on platforms like Google, Instagram, YouTube, and your email inbox. Let's break down everything step by step, so we're on the same page. The essence of marketing is simply getting people interested in your product or service. It's about making connections, telling stories, and showing folks why they should care about what you're offering. Digital Marketing takes all of that and moves it online. With more people spending time on their phones, laptops and tablets than ever before, this type of marketing has become incredibly powerful. It's where businesses can really meet their customers where they're already hanging out. So the Internet. Think about it. When was the last time you went a whole day without being online? Probably never, right? Most of us are glued to our devices scrolling through Instagram, checking emails, Googling stuff, or watching videos on YouTube. Businesses should know this, of course, so they're focusing on getting your attention right where you already are. That's the magic of digital marketing. Traditional marketing like TV ads and billboards still exist, but it's not as effective as it used to be. Why? Because people are spending way more time online than watching TV or staring out of their car windows. Plus, digital marketing lets you track how well your ads are doing, which is way harder with a billboard or a TV commercial. For example, you can see how many people clicked on your ad, visited your website, or bought something because of one of your email campaigns. That's gold for any business out there, big or small. Now there are different types of digital marketing, and it's really like a big umbrella. Underneath it, there are a bunch of different methods that you can use to get noticed. Let's go over the main ones before we start with B course. First, we have search engine optimization, SEO. Ever Google something and click on the first or second result, that's SEO. Businesses want their website to pop up at the top of the search results when you look for things related to their products or services. Example, if you search for the best running shoes, Nike or Adidas want to be the first link that you can click on. So SEO is all about tweaking websites to make them more attractive to search engines like Google and Bing. It's like telling them, Hey, my website has exactly what this person is looking. Next, we have search engine advertising SEA. This is like buying your way to the top of the Google search results. We all know those ads that show up before the actual search result. That's SEA. Businesses pay every time someone clicks on that ad, and it's a fast way to get noticed, but it does cost money, obviously. Think of it like renting a billboard in the digital world, except you only pay when people actually look at it. Then we have social media marketing. Social media platforms like Facebook, Instagram, Tik Tok, Twitter, and YouTube are where people spend a lot of their time. As a business, you can use these platforms to connect with your audience by posting content, running ads, or partnering with influencers. For example, if a fitness brand wants to sell yoga mats they might work with a yoga influencer to show of their product in action. It's all about being where customers are already at and then catching their attention. Within social media marketing, you have something called content marketing. This is all about creating valuable, helpful or entertaining content to attract people to your business. Think blog posts, videos, podcasts, infographics, anything that provides value. For example, a travel agency might write a blog post called Top ten Beach Destinations for This Year to attract readers who love to travel. The idea is to build trust and establish yourself as an expert in your field. Content marketing will be a big focus of this course because it is fairly inexpensive and beginner friendly. So you don't have to have a huge company or a massive budget to do. I also want to talk about email marketing. As a business, you can use emails to stay connected with your audience, share updates or promote special deals. It's like sending little reminders to people about why they should care about what you have to offer. But let me rephrase that. It's not that you can do them. You pretty much must do all of these things because even though many people think email marketing is outdated, it's actually one of the most powerful sales tools any digital marketer has in their tool cabinet. That's why next to content marketing, I also dedicated an entire section of the course to email marketing. And lastly, we have affiliate marketing, and I already touched on that. This is where businesses pay other people so affiliates to promote their products. You can also become an affiliate marketer yourself and have companies reach out to you. You basically earn a commission for every sale that you help make. For example, if you're a beauty blogger, you might recommend a specific skincare product and share a special link. If your followers then buy the product using that link, you get a cut of the sale. It's definitely a win win and works great as an additional revenue source if you're already doing content marketing and email marketing. Great. So as you can see, digital marketing might seem overwhelming at first, but it's really just about connecting with people online in different ways, whether it's through Google Search, a funny TikTok video or an email in their inbox. The goal is always the same to share your message, solve problems, and make people's lives a little better while earning some money. With a bit of creativity and strategy, anyone can use digital marketing to grow their brand. And in this course, I will give you a step by step system on how to correctly do that. 3. How has marketing changed since ChatGPT & AI: Marketing has always been about connecting with people, getting their attention, and showing them why they should care about your product or service. But here's the thing. The way we do marketing has changed a lot over the years, especially with the rise of AI and tools like ChtGPT. It's like we've stepped into the future where machines are helping us think, write, and plan. So how exactly has marketing changed because of GBT? Let me go over the most important things you need to know in this lesson. To do that, let's quickly look at how marketing used to be. Back in the day, marketing was mostly about billboards, TV ads, and newspaper spots. Businesses would create their message and blast it out to as many people as possible. It was like throwing spaghetti at a wall and hoping some of it would stick. Then came the Internet and everything shifted. Suddenly, businesses could target specific groups of people through websites, email, and social media. Marketing became more personal and more accessible for small businesses and even personal brands, and that's a very good thing. But now with AI, there is another change. Tools like ChenchBT changed the game by helping marketers understand people better, create content quicker, and even predict what customers want it before they would even know it themselves. Artificial intelligence is basically like having a really smart assistant that can process tons of data and make decisions based on it. It's not a robot taking over your job, but more of a tool that makes your job easier. For example, AI can analyze customer behavior like what they're clicking on buying or searching for online. Then it can use that info to recommend products, write personalized messages, or even run ad campaigns automatically, which is pretty cool, right? Now, let's talk about ChGIBT for a second. As an LLM, so large language model, ChiPT can write emails, social media posts, blog articles, and even answer customer questions in a conversational way. To be honest, the best thing about it and a big part of this course is that ChachiPT can make market research, content marketing, and copyrighting super accessible even for beginners. For example, imagine you're a small business owner wants to send out a weekly newsletter. Before you might spend hours thinking about what to write, drafting it, and then editing it. Now with Chat GPT, you can type in a few ideas, and it'll give you a full draft within seconds. It's not just fast, it is also pretty creative. If I had to summarize it in a few bullet points, the most important ways AI and JGBT are shaking things up in the marketing world are one, faster content creation. So writing takes time, especially if you're trying to come up with fresh ideas every day. JGBT can help you create content much faster, and I already touched on that. If you need a catchy caption for Instagram, done. If you want a blog post about your new product, done. This speed means that you can focus more on strategy and less on staring at a blank page. Two personalized experiences, AI is amazing at understanding what people want. It can analyze data from things like search history, past purchases, and even social media activity. With this info, you can send super personalized messages to potential customers. Because the personal touch is so important in digital marketing, we will spend a lot of time on customer research and target audience in the next few sections of this program. Three predicting trends. AI isn't just about reacting to what's happening now. It's also about predicting what's coming next. For example, it can analyze social media conversations to figure out what's trending, and marketers can use this info to jump on trends early and create content or products that are exactly what people want at that very moment. And lastly, you have better SEO. Search engine optimization is all about getting your website to show up at the top of Google results. ChHIPT can analyze search trends, suggest keywords, and even optimize content to rank higher. It can help by creating SEO friendly blog posts, product descriptions, and more. But there is a downside to this. Because HCBT makes SEO so accessible, everyone will be doing it, and more content than ever will feel like it's written by a robot because it's going to be. I want you to keep this in the back of your mind for the rest of the course because I will show you how to still create a personal connection with your ideal customer in a world of AI, HGBT and automated SEO. This also brings me to a very common question beginners have. If AI and HGPT are doing all this work, do we even need human markers anymore? And the answer is 100%, yes. AI is a tool, not a replacement. It's great at handling repetitive tasks. It can also analyze data, and it's not bad at generating ideas, but it's not perfect either. It still needs human guidance to make sure that the content it spits out is on brand, creative, and emotionally engaging. For example, AI might create a script for a YouTube video, but you as the human marker will tweak it to add personality and make sure it fits your brand's voice. Also, it might be able to recommend products, but it's up to you to create a customer experience that feels genuine and thoughtful. So in other words, AI handles the heavy lifting, and we as humans, bring the heart. Of course, it's not all sunshine and rainbows. There are some challenges that come with using AI and hechBT in the marketing world, and I already touched on them before. If you lean too much on it, your marketing might start to feel robotic or generic. That's why it's so important to keep that human touch, and I will show you how, don't worry. Another challenge is accuracy. ChGBT isn't always right. It might misunderstand a question, use outdated info or make mistakes when creating content. That's why you need to always double check everything that it spits out. It will get better as time goes on, definitely, but there will always be the need for human eye to look over hGBT's work. To wrap up this lesson, let me say that AI tools are definitely changing the marketing world in big ways. And for you as a digital marketer, this means staying curious and adaptable. Tools we will use will keep evolving. So it's important that you keep learning and experimenting. But with this powerful tool in our hands, it's even more important than ever to know the marketing basics and how to apply them in the real world. You see, one thing will never change. The goal of marketing will always be to connect with your audience and make them feel something. At the end of the day, marketing is still about people. AI is just another tool to help us tell better stories, solve problems, and build relationships. So embrace the technology, but don't forget the human side of things. That's where the real magic happens. 4. AI marketing myths: When it comes to AI and marketing, there's a lot of hype confusion and downright misinformation out there. People hear about it taking over jobs, businesses using it to spy on customers or AI being some magical solution that can make anyone rich overnight. But let's face it, myths like these can make AI sound way scarier or more complicated than it really is. So in this lesson, we're going to debunk some of the most common myths about CHGBT and AI when it comes to digital marketing. Number one is that it will replace human marketers. This is one of the biggest fears people have, and I already talked about it in the last lesson. You will hear someone saying, Why hire a marketer when AI can do all of the work. But here's the truth. AI isn't replacing marketers. It's helping them do their jobs better. Think about it this way. AI is a tool that always needs a human to use it. It can handle repetitive tasks like analyzing data, draft writing, and the like. But when it comes to creativity, strategy, and building relationships, humans are still the ones in charge. AI might be able to write a blog post, but it's a human who decides what to write about. It's human who makes sure that it fits the brand's voice and it's a human that adds the emotional touch that connects with people. Instead of replacing marketers, AI frees them up to focus on the stuff that really matters like coming up with amazing ideas and creating awesome content. Myth number two is that AI can do everything perfectly. You see, any language model is only as good as the data that it's trained on and the instructions that it's given. For example, CheGPT can generate some pretty impressive content, but sometimes it gets facts wrong or misunderstands what you're asking for. It's like asking a really smart friend for help. They're helpful most of the time, but they're not immune to making mistakes. That's why it's so important to double check anything that ChechPT creates. Applies, especially if part of your marketing campaign is creating helpful and knowledgeable content. You always need a human to review it and make sure it's accurate and on brand. Myth number three is that AI is only for big businesses. This myth was very common in the early days where a lot of people thought AI is the super expensive technology that only giant corporations can afford. They thought that companies like Google or Amazon would use it, but smaller businesses would be left out. But of course, that's not true anymore. These days, ChGBT is free and super beginner friendly. Other platforms like Canva, for example, also use AI models to help you design marketing materials and improve your visuals. And most of these tools are fairly cheap or even free. So you don't need a huge team or a ton of money to use it. You just need to know which tools fit your needs. For this course, you pretty much only need hatGBT and all of the other tools that I will mention are mostly optional. So AI marketing in the way that I will present it to you is definitely very beginner friendly. Myth number four is that it makes marketing personal. Many people worry that using AI and marketing will make everything feel robotic and cold, and this can definitely be the case. For example, they think that if AI is writing emails or answering customer questions, it's going to feel like a machine, not a person. But the truth is that it can actually help marketing feel more personal if you're using it correctly. AI is great at analyzing data and spotting patterns. For instance, it could look at a customer's past purchases or their browsing history and then recommend products that they might love. It can help you send personalized emails. It can create more individualized content or help you in some other way that helps you connect with your clients. When done well, this kind of personalization makes customers feel like your brand really understands them. Of course, like I said before, you still need a human touch to make sure the tone feels warm and friendly. So don't let it do everything, and instead, use it for first drafts and quick idea generation. The next myth is that it's all just a trend. Some people think AI is just the latest buzzword and that it'll fade away like other marketing fads. But the truth is that artificial intelligence is here to stay. It's not just a passing trend. It's a tool that's becoming the standard part of how businesses operate, especially in marketing. Think about how quickly technology has evolved. Social media went from being a fun way to connect with your friends to one of the most important marketing channels out there. The same thing is happening with AI. As the technology keeps improving, it's becoming an essential tool for any marketer outor. If you're not using it yet, you are not only falling behind, but also leaving a lot of potential revenue on the table. That's why it's so important to learn this stuff early on. Myth number seven is that AI can predict the future. Now, of course, this might sound a little silly, but it's worth mentioning. Some people do think that tools like Chet GPT can look into a crystal ball and tell you exactly what's going to happen. While AI is definitely great at analyzing data and spotting trends, like I said before, it's not psychic. It might be able to tell you that a certain type of ad is probably going to perform well or that a specific product will probably fit your target audience, but it cannot guarantee success. Marketing will always involve a lot of trial and error, creativity, and gut instinct. I can definitely give you insights and recommendations, but it will always be up to you to make the final decision. This brings me to the last myth, which is that AI will make marketing super easy. Now, let's be clear on this one. ChIPT and AI do make marketing easier, but they don't make it effortless. You still need to put in the work. The way I want you to look at this stuff is that tools like ChihiBT help marketers work smarter, not harder, but you still need to work. If you aren't afraid of it and learn how to use it early, it can make a huge difference in how you connect with your audience and then grow your brand. 5. Common AI Marketing beginner mistakes: When you're new to using AI for marketing, it can feel like stepping into a whole new world. Tools like ChehiBT are super powerful. But if you don't use them in the right way, you could waste time, money, and energy. So in this lesson, we're going to cover the most common beginner mistakes that people make when they're diving into this. Many of these mistakes are what happens when you apply the myths we talked about in the last lesson to your everyday work. By the end, you will know what to avoid and how to set up yourself for success. Mistake number one is thinking AI can do everything. Already talked about this in the last lesson. A lot of beginners think AI is like a magic wand. They believe that they can just plug in a prompt and everything will be perfect. Their emails will write themselves, their social media will go viral, and their business will blow up overnight. But again, AI is a tool, not a miracle worker. It can save you a ton of time by automating tasks, generating ideas, and analyzing data, but it still needs you to guide it. You have to set clear goals, give it the right input, and check its output to make sure it's on brand and accurate. Think of AI as your assistant, not your boss. It's there to help you but not take over completely. Also, remember, AI can't replace the human touch. It can assist with creativity, but it doesn't understand your audience the way you do. Your insight and experience are what make the difference between good and great marketing results. Mistake number two is not having a clear strategy. One of the biggest mistakes beginners make is jumping into this without a plan. They hear about all these cool tools and start using them without thinking about how they fit into their overall marketing strategy. The result, well, a lot of effort with very little payoff. It's kind of like buying gym equipment without having a workout routine. You have the tools but no direction. Before you start using AI, take a step back and figure out what you're trying to achieve. Are you looking to grow your email list, improve your social media engagement, or drive more traffic to your website? Once you know your goals, you can choose the right tools and then use them in a way that supports your strategy. For instance, if your goal is lead generation, AI can help you optimize lending pages or create personalized email campaigns. If it's brand awareness, you can use AI for content creation and scheduling posts. We'll talk about how to set up a marketing strategy step by step later in the course. So don't worry if this feels overwhelming right now. Mistake number three is ignoring the importance of quality prompts and data. AI relies on good input to work. The more accurate and high quality your data is, the better your AI tools will perform. But a lot of beginners don't think about this. They feed CheiPT bad prompts or messy data and then wonder why the results aren't great. Example, if you're using AI to analyze customer behavior, but your data is full of errors or gaps, the insights that you get won't be very helpful, or if you're using AI to personalize emails but don't have accurate info about your target audience, then your emails might come off as generic or even confusing. This is where a lot of people give up. They get frustrated and decide AI doesn't work, but they don't realize the issue was their input, not the tool itself. The old IT saying garbage in garbage out also applies here. Even a small improvement in your input can make a huge difference in the output. For example, instead of asking ChIPT write a blog post about marketing, you could write something like write a 500 word blog post about email marketing strategies for small businesses, including tips for writing engaging subject lines. This is way more specific and way better for hGPT to work. Mistake number four is not fine tuning AI generated content. Che Chi BT is amazing at generating content quickly. It can create all kinds of content in a matter of seconds. A blog post, a social media caption, an email draft, you name it. But here's the thing. You can't just copy and paste AI generated content and call it a day. The stuff you get is a good starting point, but it's not perfect. Sometimes it might get facts wrong, use the wrong tone or produce content that feels a little generic. That's why it's so important to review and edit anything that ChechBT creates for you. Add your own voice, double check the details, and make sure it aligns with your brand. For instance, if your brand tone is casual and friendly like mine, you might need to tweak a more formal AI draft to match that tone. Also always fact check. AI isn't always accurate, especially with very recent data or niche topics. This step might take a little extra time, but it's worth it for quality. The next mistake is trying to use too many tools at once. When you're new to AI marketing, it's easy to get overwhelmed by all the tools out there. There's he GPT for writing, SOR for videos, and Canvas AI for design, for example, and also countless others. Some beginners try to use a bunch of different tools all at once, thinking that more tools will equal better results. But usually it just leads to confusion and burnout. Instead of trying to use every AI tool out there, start with one or two that align with your goals. For example, if content creation is your main focus, ChiPT is a great place to start, and that's why we will use it in this course. Once you're comfortable with it, you can start exploring other tools. But in my experience, it's better to get really good at one tool before moving on to the next. Mastery over that one tool will save you more time and frustration than trying to juggle too many things at once. Mistake number six is expecting instant results. Even though AI can speed things up, it's not a shortcut to success. Marketing takes time, whether you're using AI or not. Building an audience, creating products, and implementing a marketing funnel takes a while. Even with the best tools out there. Pretty much all world class digital marketers have been at this for years, not weeks. For example, if you're using AI to optimize your website for SEO, it might take weeks or even months to see improvements in your search rankings. The same goes for creating videos on YouTube or building an engaged social media following. Patient, stay consistent, and keep refining your approach. The results will definitely come, but they won't happen overnight. Again, AI is a tool to help your work smarter, but not a magic button for instant success. To wrap up this lesson, the main thing you need to know is that like any other tool, ChetPT and AI in general are only effective if you use them the right way. By avoiding these common mistakes, you will save yourself a lot of headaches that many beginners deal with when they're starting out. Take the time to learn the fundamentals, experiment and refine your approach over time. You get the hang of it, you will see just how powerful AI can be in transforming your marketing efforts. 6. Audience analysis introduction: Before you start crafting content, writing emails or designing sales pages, you need to know one crucial thing. Who are you even talking to? That's where audience analysis comes into play, and it's what we will use to start off this course. Audience analysis is all about understanding your ideal customer, what they care about, and how they think. If you skip this step, you're basically throwing darts in the dark. But if you get it right, you'll create content that the people that you're targeting will love and want more. In the following section, we're going to break it all down step by step. So you will learn how to define your ideal customer, so how to build a clear picture of who you're trying to reach, how to understand their interests, lifestyle and online behavior. This will be crucial for later when we start creating content and products, how to identify customer pain points. This helps us understand what your audience actually wants and craves, because if you know their problems, then you can offer the right solutions, and you will learn how to tailor your marketing message. This builds on the other lessons and shows you how to talk to them in a way that resonates with them. By the end of this section, you will understand your audience like never before and know exactly how to create content and market it in a way that speaks directly to them. Let's get started. 7. Audience analysis explained: Okay, let's kick things off by talking about audience analysis. First of all, what even is it? Audience analysis is all about understanding who your potential customers are. It's like putting on a detective hat and figuring out what makes them tick. What do they like? What do they need? What problems are they trying to solve? This information helps you create better marketing strategies, more relevant products, and stronger connections with them. This also tells you why you should even bother with audience analysis. The simple answer is that without it, you're really just guessing. Imagine you're throwing a dart at a board blindfolded. Sure, you might hit the bull's eye every once in a while, but most of the time you're just wasting darts. Audience analysis takes off the blindfold. It shows you exactly where to aim, so your marketing efforts actually reach the right people. This is also where things get exciting. Back in the day, audience analysis involved a lot of manual work. You would have to run surveys, analyze data by hand, and spend hours trying to make sense of it all. Now, don't get me wrong, that stuff still works, but it's very time consuming and often expensive. Nowadays with hechiPT, the whole process has become way easier, way faster and more accessible. So let's break this down step by step. At its core, audience analysis is really about answering three big questions. Who's your audience? What do they care about? And how can you help them? Let's unpack each of these. One who's your audience? This is where you figure out the basics like age, gender, location, income level, education, and so on. Think of it as building a profile of the people that you want to reach. But it doesn't just stop there. You also want to dive deeper into their behaviors, interests, and habits. Are they scrolling Instagram at night? Are they watching YouTube tutorials? Are they searching for solutions on Google? These details help you understand where to connect with them. Next, what do they care about? This is where you get into the emotional stuff. What are their goals, dreams, aspirations, and challenges? What keeps them up at night? When you understand these things, you can create messages and products that really resonate with your target audience. For example, if your audience is busy parents who want quick and healthy meal plan options, you'll approach them differently than, for example, college students looking for cheap food. And then three, how can you help them? You want to figure out how your product or service solves their problems or improves their lives. This is where the real magic happens. When you position your offer as the solution to their needs, you're not selling, you're providing value. What you have to understand is that marketing isn't a one size fits all approach. What works for one group might fall flat for another. By understanding your audience better, you can tail your messages and content to speak directly to them. That's how you grab their attention and then build trust. Example, let's say you're creating content for a health and fitness program. If your audience is young professionals, you might highlight convenience and quick results. But if your audience is retirees, you might focus on them staying active and healthy as they age. So you see the message changes because the audience has changed. Audience analysis also helps you save time and money because instead of spending your time and budget on content that doesn't work, you're putting your resources into content that actually connects with your target market. A metaphor would be planting seeds in fertile soil instead of scattering them on concrete. When we talk about audience analysis, we also need to talk about how EGPT can make it easier. This is where things get really cool because it can do a lot of the heavy lifting. Here's how. One, it can speed up research. With ChiPT, you can gather insights in just minutes instead of days. For instance, you can ask ChachiPT to generate a list of common questions or concerns for a very specific audience. Let's say you're targeting small business owners, you could type something like what challenges do small business owners face when trying to grow their business. ChachiPT will then give you a list of ideas that you can work with instantly. Next, it can help with analyzing existing data. If you already have customer data like survey results, reviews, or social media comments, hechiBD can help you make sense of it. You can paste and snippets of the text and ask it to summarize trends, highlight key phrases, or identify recurring themes. This saves you hours of manual analysis. Three, creating customer profiles. Once you've gathered your insights, hhiPT can help you build detailed customer profiles or so called Avatars. You can ask it to create a fictional persona based on your data. For instance, you could ask it to create a customer avatar for a 32-year-old mom who loves fitness but struggles to find time for workouts. ChihiPT will then generate a profile with details like her habits, challenges and goals. We will do this step by step and in much more detail later in the course because this is very important. For predicting audience behavior, AI tools can also help predict what your audience might want or need in the future. By analyzing trends and patterns, CheBT can suggest new content ideas, product features, or marketing strategies. For example, it could help you brainstorm content topics based on new interests within your target market. FV is generating content tailored to your audience. This is also very important. Once you understand your target audience, HGPT can help you create content that speaks directly to them. That could be a blog post, social media captions, or email campaigns. You can use AI to draft messages that align with your audience's needs and preferences. And because it's so fast, you can test and tweak your content quickly to see what works best. I love using HHIPT for this, and we will also cover this in much more detail later in the course. To wrap up this lesson, audience analysis might sound complicated at first, but tools like Che ChiPT make it way easier and way more accessible. By understanding your audience, you're setting the foundation for effective marketing that actually works. You're not just guessing what people want, you're delivering exactly what they need. This goes for all different types of marketing jobs. So if you work in a big company or a small business owner or just a beginner starting out, Always take the time to analyze your audience, and you can use Chehibt to speed up the whole process and dig deeper into your customers' minds. Trust me, it's worth the effort. When we know our ideal customer inside and out, everything else from our marketing to our messaging falls into place. 8. How to Identify Your Ideal Customer and Create Your Customer Avatar: Alright, let's dive right in and talk about one of the most important to do when you're coming up with your marketing strategy, identifying your ideal customer and creating a customer Avatar. This is like building the blueprint for the rest of your marketing. If you know exactly who you're talking to, your messaging becomes clear, your content connects better, and your offer feels tailor made for them. Now, we're going to do all of this with the help of ChehiPT and I want to break down everything step by step. But before we jump into creating an avatar, let's first talk about why this even matters. A customer avatar is basically a detailed profile of your dream client. It helps you answer the main questions that I talked about in the last lesson. Who are you speaking to? What are their goals, struggles, and desires, and how can you solve their problems? Without this clarity, you're just throwing stuff at the wall and hoping it sticks. With a clear avatar, though, everything else like your social media posts, emails, and offers fall into place, and you can speak directly to the people that you actually want to work with. To do this, we want to start with broad characteristics. So let's figure out some basic details about your ideal customer. Open up Che GPT and ask it to help you brainstorm. Here's an example prompt. I want to identify my ideal customer for my health and fitness business. They are likely interested in getting fit, eating healthier, and improving their overall well being. Can you help me create a profile by identifying their age range, gender, lifestyle, goals, and challenges? ChehiPT will then spit out something like this. Age range, 25 to 40, gender, probably women, but could include men depending on your focus. Lifestyle, busy professionals or moms who are juggling work and family, goals to lose weight, maybe build muscle, increase energy levels, and feel more confident. Challenges, lack of time, confusion about what workouts to do, difficulty sticking to a routine and conflicting information about nutrition. Take these details and tweak them based on what resonates with your business. For example, if your health and fitness business focuses on busy moms, your age range might narrow, for example, 25 to 35, and your challenges might include dealing with limited childcare and no time for workouts. Once you have the info, you want to dig even deeper into the psychographics. So the values, desires, goals, and interests of your potential customers. This is to go beyond the basics and get into their mindset. This is basically where you uncover their feelings. Let's stick with the example of a busy mom wanting to get back into shape. So we will use the following prompt. Can you help me identify the values, fears, and desires of busy moms who want to get fit and healthy? Here's an example of what Che hibT might come up with. Values, family, self care, feeling confident and setting a good example for their kids. Fears failing to stick to a routine, wasting money on programs that don't work and feeling judged at the gym, desires to feel strong and energetic, fit into their favorite clothes again, and have a sustainable fitness routine that fits their busy schedule. This is gold. These insights are what you will use to craft marketing messages that resonate later on, but we still need to find out a few more things before we can do that. So next, we will identify where they hang out. You need to know where your ideal customer spends time online so you can actually meet them there. As ChachiPT where would a busy mom looking to get fit and healthy likely spend time online? Then hhiPT will list, for example, Facebook groups for moms, Instagram accounts about fitness and nutrition, especially for women and mothers, Pinto sports about healthy recipes and workout plans or YouTube channels with quick workout videos. These are your go to platforms for content marketing. As you know, each platform has a different vibe and requires different types of content. So knowing where your customers hang out is crucial. Great. Now it's time to put everything together. Let's create a detailed customer Avatar using hechPT. Here's the prompt I want you to use. Using the information we've discussed, can you create a detailed customer Avatar, for a health and fitness business that focuses on helping busy moms get fit, including their name, age, background, goals, challenges, and daily routine. Obviously, you would change the part, health and fitness business for whatever industry you are in and the part helping moms get fit for whoever you're targeting and what you want them to achieve. Chachi BT will then give you something like the following. Name Sarah Johnson, age 32. Background, Sarah is a working mom with two kids under the age of seven. She works a nine to five office job and spends her evenings cooking dinner, helping with homework, and getting her kids to bend. She's always tired and struggles to find time for herself. Goals, Sarah wants to lose 15 pounds, tone her body, and have more energy to play with her kids. She also wants to feel confident in her clothes and take better care of her health. Challenges, she feels overwhelmed by the amount of fitness advice online. She's tried a few diets and workouts before, but hasn't been able to stick with them. She doesn't have a lot of time or energy to spend on long workouts or complicated meal prep. Daily routine. Sarah wakes up at 6:30 A.M. Gets the kids ready for school, and rushes out the door by 8:00 A.M. She spends her day at a desk and often eats lunch at her computer. After work, she focuses on her kids until they go to bed at around 8:30 P.M. By the time she's done cleaning up, she's too exhausted to think about working out. As you can see, this is way more detailed than just the generic term busy ms wanting to get into fitness. You now have a good idea of what your customer does on a daily basis and what motivates and demotivates them. These are all emotional triggers that we can use later on. Once you have all of this info, the next step is brainstorming content ideas based on your avatar. You want to create content that speaks directly to them. We will talk about content creation in much more detail later. But one simple beginner prom that you could use would be based on Sarah's customer Avatar, what are ten content ideas that I can create to help her with her health and fitness goals? Here's what Chachi BT might generate. Quick 15 minute workout routines for busy moms, meal prep hacks for families, how to make exercise a family activity, tips for staying motivated when you're exhausted as a young mom, the best snacks to boost energy during the day, how to create a fitness routine for busy moms, simple ways to stay active as a parent, how to manage stress and get better sleep when you have young kids, a beginner's guide to strength training for moms and healthy recipes that your kids will actually eat. Now, some of these are better than others, but that's not the most important thing here. Instead, I want you to understand that each of these ideas can become a Bullock post, an Instagram caption, a YouTube video, or even a lead magnet like a downloadable PDF. Obviously, you still need to fine tune a lot of things here, but look how far we are within a few minutes of doing this and using ChhiPT for help. You already know who you're speaking to, what they want, and how you can potentially reach them. You could even go one step further and hone in on your messaging, so your marketing tagline. Obviously, it needs to speak Sarah's language, and you can use CheiPT to help you with this. You would ask at something like, can you help me write a marketing message that speaks directly to Sara and her challenges? Here's an example of what it would spit out. Hey, busy moms, I know how hard it is to find time for yourself when your days are packed with work, kids, and everything in between. That's why I created simple, effective workout plans and nutrition tips designed just for moms like you. No long hours at the gym, no complicated meal prep, real solutions that fit your busy life. Let's help you feel strong, confident, and energized again. So now you don't just have all the characteristics of your ideal customer, but also an idea for a main marketing message that you could use on your website or on social media. Now, of course, your customer's needs and behaviors might change over time. So you can revisit your Avatar regularly and see if it's still up to date. You basically go through the steps again that we just discussed and make small changes based on what you've learned through customer feedback, for example. Again, see how we did the whole customer avatar process within this one short lesson. Crazy, right? With Cheti PT, the process becomes much easier, much faster, and even kind of fun, at least for me. Remember, the more detailed and accurate your avatar is, the better your content and offers will be. So take the time to really get to know your ideal customer and keep refining it as time goes on. 9. Segmenting your audience: Alright, now that you have a good idea of who you could target, let's also talk about audience segmentation. This is an optional part of creating an avatar, but it can definitely help you understand your audience better. It can be really valuable if your potential client base is fairly broad or you want to create several avatars to choose from. As the name suggests, segmentation is all about dividing your audience into smaller subgroups based on their needs, interests, or behaviors. Different people want different things, and your job is to give them what they want in a way that feels personalized. Last lesson, we already identified one possible customer Avatar. Segmentation can help you to find more than one based on a specific characteristic. Think about it this way. The beginner to fitness, for example, doesn't need the same advice as someone who's been hitting the gym for years. If you try to speak to everyone with the same language and message, you will end up connecting with no one. Of course, the reasons you might want to segment are many, but the main ones usually include better engagement. When your content speaks directly to someone's needs, they're way more likely to engage with it. Tailor content feels personal and people appreciate that kind of effort. Or it could include improved conversions. Tailored messages lead to higher conversion rates, whether that's getting someone to sign up for your email list, download your lead magnet, or eventually purchase a product from you. Segmentation is like putting the right puzzle pieces together, or lastly, more efficient marketing in general. You'll stop wasting time and money trying to reach people who aren't interested in what you have to offer. When your laser focused on a specific group, you will get better results with less effort. This is obvious. Because segmentation makes your marketing efforts more effective, it makes sure that your audience feel seen and understood. Like I said before, you can segment based on many things, but the most common ways to divide potential clients are one demographics. So age, gender, location, and occupation. This is the simplest and most basic way to start. We already did one version of this in the last lesson, but you can either use ChehPT to create more potential customers or dive deeper by also including things like income level, for example. You can also segment based on psychographics. This includes values, goals, lifestyle, and interests. This digs deeper into what drives your audience and what's important to them emotionally. Three, we have behavioral segmentation, so how they interact with your content or what they've purchased in the past. This helps you understand their buying habits and decision making. It's obviously not possible if you don't have any clients yet, but for bigger companies, this is very important. And for needs, for example, for a fitness business, this would be if they're looking to lose weight or build muscle or improve energy or just learn healthy recipes. Obviously, focusing on very specific needs helps you create better content and better offers. Now, if we stick to the health and fitness industry example from the last lesson, you could not just get Sarah as an avatar, but maybe also young professionals who want to build muscle, seniors looking for low impact exercise routines, middle aged men who want to get back in shape, or many other segments that could be targeted. Each of these target groups requires a different marketing approach, and the more specific you can get, the better you will be able to serve them. Let me now walk you through this process in Chat GPT to make it super simple for you. You can use this prom to get started. I have a health and fitness business. Can you help me identify different audience segments based on their fitness goals, challenges, and preferences? Of course, you would swap the health and fitness part for whatever industry you are in. Chau EBT will then give you something along the lines of beginner who's new to fitness feels intimidated by gyms and wants simple and easy to follow guidance. The weight loss seeker who struggles with consistency is overwhelmed by diet options and looking for sustainable solutions. The fitness enthusiast who is already active wants advanced training programs and meal plans, the time strapped professional who works long hours, needs quick workouts and grab and go meal ideas, and the mom who's recovering from pregnancy, looking for gentle workouts and tips on rebuilding strength. Last profile would obviously be the profile of Sarah that we looked at in the last lesson. Now, this is just a starting point. You can refine these segments based on what you know about your audience, or you can just ask CHIPT to go into more detail like we did in last lesson. So you could use a similar prom such as using these audience segments. Can you create detailed profiles for the beginner and the busy professional, including their demographics, goals, challenges, and how I can help them? Here's what CPT would probably spit out. Audience profile, the beginner, age 18 to 40 years, gender, male and female, occupation, students, stay at home parents, individuals seeking a fitness journey, income level, low to moderate, and lifestyle varied, some sedentary, some active, but lacking directions. Terms of goal, start exercising regularly, improve overall health and stamina, lose weight or tone up, and feel more confident and develop fitness habits. Or challenges, it will give you something like lack of knowledge about where to start, feeling intimidated by gyms or complex workout programs, inconsistent motivation and difficulty sticking to routines, and concerns about injury and over exertion. Now, how could you help them? ChachiBT will also give you ideas for that. Beginner friendly programs with simple design, low impact workouts, with clear instructions and modifications for specific fitness levels, educational content. So for example, you could offer guides on fitness fundamentals like basic exercise form, how to warm up, and how to cool down, encouraging community by creating a supportive environment with online groups, challenges or partner systems, structure plans. For example, you can provide step by step workout programs that gradually increase in intensity to build confidence and progress. Simple nutrition tips where you share practical advice on eating balanced meals, avoiding common diet traps, and making small sustainable challenges, and regular check ins, where you use progress trackers, milestone celebrations, or short video calls to keep them motivated. So as you can see, this profile is already very specific and it's a lot more helpful than just the tagline, the fitness beginner. Let's also look at what ChachiPT gave us for the busy professionals. Here, age is 25 to 45, gender again, male or female, occupation office workers, entrepreneurs, executives, and freelancers, income level, middle to high income bracket, lifestyle sedentary, long working hours, tech savvy and goal oriented. Which also brings us to goals. They want to stay fit despite a hectic schedule, reduce stress and improve mental clarity, maintain or boost energy levels throughout the day and prevent health issues caused by their sedentary lifestyle. In terms of challenges, they have limited time to exercise because of their work commitment, fatigue after long workdays, leading to skip workouts, difficulty maintaining consistency with nutrition and workouts and stress eating or reliance on fast food because of their time constraints. This also explains how you can help them. Time efficient programs would be very important here. So you could offer 20 to 30 minute workouts, for example, high intensity workouts or strength circuits that can be done at home or maybe even in the office, flexible scheduling, so you could provide on demand video workouts or live virtual classes at different times, stress management, where you incorporate mindful practices like yoga meditation, or breathing exercises into their routines, nutrition guidance where you share quick and healthy meal prep ideas, snacks, and energy boosting food tips. And accountability systems where you offer reminders, goal tracking or personal coaching to help them stay consistent. Now, based on these results, you can either dig even deeper if you wanted to or create a customer avatar to compare that avatar with Sarah from the last lesson. As you can see, segmentation is really helpful in the early stages of your marketing planning where you aren't 100% sure who you want to target and maybe you want to have a few avatar profiles to choose from. Of course, the segments often have something in common and they overlap, which you could take advantage of if you want to target more broader audience. But in general, I don't recommend this to beginners because it's usually better to really dig deep into one segment because the broader your audience, the more vague it will be and the more you will compete with larger brands that have way more budget than you. 10. Creating customer surveys with chatgpt: If you don't have an existing audience, surveys are a great way to better understand your potential customers and hone in on your avatar. In this lesson, I want to show you how to ask the right questions and set up a survey in a few minutes. This is kind of like having a conversation with your ideal customer, except this time you're letting them do most of the talking. The value of surveys lies in their direct access to your audience's thoughts, preferences, and struggles. Instead of guessing what they need or want, you're getting it straight from them. And here's the kicker. People love to share their opinions, especially if it feels like their input matters. So when you ask them, Hey, what do you need or what would make your life easier, many people will love to give you an answer. The secret here is getting super clear on what you're trying to figure out before you set up your survey. Are you looking to understand your customer's biggest pain points? Do you want to know what type of products or services they need? Maybe you're trying to figure out where they hang out online so you can reach them better. Whatever it is, write it down. Your goals will shape the kind of questions that you ask later on. You also want to keep it very short. Nobody likes answering a survey that feels like a test. So aim for five to ten questions, Max. If you can keep it under 5 minutes to complete even better. If you respect people's time, they'll be more likely to respond to your survey, and it should feel like a quick chat, not an hour long interrogation. This, of course, is where asking the right questions comes into play. Your question should be clear, specific, and easy to answer. Here are a few good ones to start with. One, you have open ended questions like, what's the biggest challenge you're facing when doing X, or if you could wave a magic wand, what would you change about a specific topic? What motivates you to achieve a specific goal? Can you describe your ideal solution to your specific problem, what's your biggest frustration with this industry, this product or the service? You can also use multiple choice questions, and these are great for gathering quick structured data. If you feel like the people you are serving aren't interested enough to answer open ended questions, multiple choice will be the better option. For example, if you're segmenting, like we did on last lesson, you could ask, which of these describe you best? And then you're given a list of options like option A, busy parent, option B, young professional, option C, retiree. Or if you're trying to figure out where they hang out online, you could ask, what's your favorite way to consume content? Then you give options like videos on YouTube, blog posts, podcasts or social media posts other than YouTube. If you're trying to gauge a preference for something, rating scales can also be helpful. So for instance, you could ask, how important is this specific thing to you on a scale 1-5 or on a scale 1-10, how satisfied are you with this specific product or service? Another good question is rate your level of interest in this specific topic, from one not interested to five very interested or the classic question, which is how likely are you to recommend this product to a friend. Again, one not likely to five extremely likely. This really helps you understand what people think of your idea or an existing product from a competitor, for example. If you don't know who will be responding to your survey because you send it out to a lot of people, you should also include a few demographic questions. It often helps to make these multiple choice. So a simple demographic question could be, what's your age range? And then you give options like under 18, 18 to 24, 25 to 34, 35 to 44, and so on. And another one is where you're located, for example, North America, Europe, Asia or other, or what's your employment status or what's your household income. Now, obviously, some of these demographic questions are more sensitive than others. For instance, many people will not be comfortable sharing their annual income in a random survey. So if you ask these type of questions, either expect lower turnout or only give the survey to people you know will have no problem answering them. Also important is to use simple language. No one likes to pull out a dictionary to answer your survey. So keep your questions easy to read and easy to understand. Don't use fancy jargon and write it the way you would talk to a friend. So, for instance, don't say, what are the primary impediments that you encounter and instead say, what's getting in your way? Or don't say, what is your preferred medium of digital communication and instead say, how do you communicate online? This should be obvious, but I know that many beginners like to make their surveys sound fancier than they really are, which then means lower turnout. Another important aspect is making the survey easy to take. You've got to remove as much friction as possible. So you could use an online survey tool like Google Forms, Type form or survey monkey. These platforms are very user friendly and let you share the survey via a link. You can email it, drop it in a social media post or even embed it on your website. The easier it is for people to access your survey, the more responses you will get. If you want, you can also offer a small incentive because sometimes people need a little nudge to take action. So offering an incentive like a discount code, a free resource or a chance to win something can really skyrocket your response rate. But of course, it is a small investment that you need some budget for. Very common incentives are things like complete the survey and get 10% of your next purchase or answer five questions for a chance to win a $50 gift card. Now, of course, hGPT can help you with all of this and help you set up the whole process. If you need brainstorming ideas for questions, you can ask this prompt. I want to understand my audience's struggles with, and then you insert your topic. Can you suggest some survey questions? Or if you have a list of complex questions, paste them into hGPT and ask it to simplify it. Then you would use the prompt. Can you rewrite these questions in a simple language? Or if you are generating multiple choice options, you could ask it something like, I need multiple choice options for the following questions. All these can save a lot of time, and in my experience, Chet GBT is pretty good at coming up with quality questions. These are just examples, of course, but they will help you get started quickly. Another thing you can do is to test your survey on a small group before sending it out to the masses. This becomes relevant if you have an existing audience with several thousand or tens of thousands of potential survey takers. Getting something wrong here is way more problematic than if you're only sending it out to a few people. In such a case, you can ask a few friends or colleagues to go through it and give you feedback. Are the questions clear? Does it take too long to finish? Are there any glitches? If so, you want to fix any issues before you launch the survey officially. Now, once the responses start rolling in, it's time to analyze the data. You want to look for patterns, recurring themes, and surprising insights. So are people mentioning the same pain points over and over? Is there a specific product or feature that they're all asking for? What words or phrases do they use to describe their problems? You can add this information to your customer avatire and refine it over time. That way you can create content and products that resonate with them and use the same language. Your survey was taken by so many people that you cannot analyze it manually, HPT can also assist you here. For instance, if you're using Google Forms, export the data to a spreadsheet and then upload it to HGBT for analysis. Here are a few beginner proms that I like to use for identifying patterns, you can use, what are the top three challenges, goals, worries mentioned in these responses or for summarizing open ended responses, you can ask it to summarize the text responses and highlight trends that you can identify. For generating insights. Based on these responses, what should I focus on to improve my content or product? Okay, to wrap up this video, as you can see, creating surveys isn't rocket science, but it does take a bit of thought and effort. When done right, they're one of the best ways to get inside your customers heads, which is what audience analysis is all about. If it still seems like a lot of work, start small and create a simple survey and then just send it out and see what happens. You might be surprised by how much your audience is willing to share with you and what you will learn about them. Remember, the better you understand your customer Avatar, the easier will be to grow your business. 11. Identifying customer pain points with chatgpt: In this lesson, I want to take a deep dive into one specific area of your customer Avatar. Their pain points. We already talked about them before, but understanding and identifying customer pain points is so important that I wanted to dedicate an entire lesson to them. Why? Because if you don't know what's bugging your customers, you can't offer them the solution that they're looking for. So by the end of this lesson, you will know how to figure out what your customers need, why it matters, and how to use hachBT to make the process easier. Great. Let's quickly recap what customer pain points are. They are the main problem or main problems that your customers face. Think of them as the thing that your product needs to fix. These pain points can range from small inconveniences to big frustrating problems that keep someone up at night. They're the obstacles standing between them and their goals, and your job is to identify and remove those obstacles. We now give you a few examples of pain points. A busy mom might struggle to find quick, healthy meal options for her family. This would be the Sarah Avatar that we created earlier, or a small business owner could be frustrated by complicated accounting software. The fitness enthusiast might feel stuck because they're not seeing results from the workouts, or a college student might feel overwhelmed by the lack of good study guides for a very specific test. Each of these pain points represents an opportunity for you to step in and say, Hey, I can help you. I've got the solution for that. When you can identify those pain points with a lot of precision, your marketing becomes way more focused and your offers feel like they're tailor made for your audience. You address pinpoints directly, it feels to the customer like you're reading their mind. This in turn builds trust, creates a connection, and makes them think, Wow, this person really gets me. So addressing pinpoints not only grabs their attention, but also positions you as an expert who understands their struggles and knows how to help. That is exactly what we want as marketers. Now, on the flip side, if you don't understand what's bothering your customers, you will have a hard time convincing them to buy from you because your marketing message won't hit home and your product seems kind of irrelevant to them. If you have some experience with marketing, you probably know the term product market fit. It means being in a good market with a product that can satisfy that market. Identifying pain points is essential to finding product market fit and using your product to solve a problem that your customers cannot solve without it. To do that, let's talk about the different types of customer pain points, and let's categorize these pain points into a few common buckets. First, you have financial pain points. So your customer might feel like they're spending too much money on something or not getting enough value from that. For example, you might hear them say, This gym membership costs a fortune, and I barely use it because I don't have time. Or you can have productivity pain points. They might feel like something is taking too much time or effort. You would hear them say, Why does it take me hours to schedule social media posts for my business? Then you have process pain points. Maybe they're frustrated with how something works or doesn't work. Here they would say, This website's checkout process is so confusing, I had to give up. You also have support pain points, and sometimes customers feel like they're not getting enough help or guidance. Here, they would say, I'm stuck using the software and their customer service is impossible to reach. And then their emotional pain points. These are feelings like stress, anxiety, or a lack of confidence. They often go hand in hand with the other pain points that I mentioned before. Here, they would say, I feel so overwhelmed trying to figure out how to start my fitness journey. By the way, the last two pain points, so support and emotional pain points are very important if you offer coaching because that is exactly what a good coach helps them with. It's just something I wanted to mention on the side. Okay, now that we have these different categories of pain points, how do you actually find them? We already did the most common way, which is talking to your audience. This is where audience analysis, customer avatars, and surveys come into play. When you interview your target customer or send out surveys, you make sure that you're asking questions that reveal their challenges. We talked about the key questions before, but let me state them again. What's your biggest frustration when it comes to a specific product? If you could wave a magic wand and fix one thing about this topic, what would it be? And what are you currently using to solve this issue? And how is it working for you? Sometimes the answers that you will get surprise you. You might even uncover pain points that you hadn't thought of before. So be sure to listen carefully and dig deeper when you hear something interesting. Another important aspect is to pay attention to reviews and feedback. Reviews are a gold mine for finding pain points. Look at reviews of your own products, or if you don't have any yet, look at the reviews of similar products out there from competitors. What are people complaining about? What do they wish was better? For example, if customers frequently mentioned that a competitor's product is hard to use, you could position your product as a user friendly solution to this problem. Or if reviews highlight a very specific thing that is missing, you can include it in your product. Now it might seem like these things just apply to more complicated products like software, but trust me, reviews are just as important for lifestyle products like coaching, online courses or eBooks. I'm sure there's something that most of your competitors are missing and that you can include in your offer. If nothing else, then you can always use your unique personality as a selling point to overcome the pain point of a boring coach. Similar to reviews are other online places like Facebook Groups Instagram comments, subredits or LinkedIn posts. Often, you will find customers openly sharing their opinion on specific products, and you want to know what they're saying. Look for recurring themes and trends and see if you can fit these into your client Avatar to make it more specific. Really try to understand what they're looking for and why they aren't getting it through existing products. As always, hechPT can also help you here. You can use it to help you brainstorm and refine your understanding of customer pain points. You would want to do this after you already have come up with a customer avatar or at least have an idea of a potential client. Afterwards, you would ask ChachiPT based on this customer avatar, what are some common pain points that this person might have? Be specific and give me X amount of pain points with a quick description. So let's do exactly that now. So you get a feeling for how you can really dig deep here. Let's open up Chat GPT and use the prompt I just gave you. And we will use Sarah, again, the avatar that we created earlier. Based on our customer avatar of Sarah, the 32-year-old busy mom, wanting to get into fitness and lose weight, what are some common pain points that you might have? Be specific and give me eight pain points with a quick description. Che chi PT will then give you something like this. Lack of time. As a mom, Sarah is probably juggling parenting, household responsibilities, and possibly even work. She doesn't have hours to spend at the gym or researching complicated diets. Toeing or slow progress, she worries about not seeing results quickly enough, which could lead to frustration and giving up. Body image issues, she feel self conscious about her appearance, which makes her hesitant to join a gym or participate in group fitness classes. Low energy, Sarah's lack of energy makes it harder for her to stay motivated to exercise or prepare healthy meals. Confusion about what works with so much information out there, Sarah might feel overwhelmed trying to figure out which exercises or diet plans are effective. Emotional eating, stress, fatigue, or emotions lead her to reach for comfort foods, which sabotage her weight loss efforts. Difficulty staying consistent, sticking to a routine can be hard when life gets busy. Sarah needs guidance on how to stay on track, even when her schedule is chaotic and expensive or inconvenient fitness options. Gym memberships, personal trainers, or healthy meal services may feel too costly or inconvenient for her current lifestyle. Okay, based on these possible pain points, I will now choose four of them that I think best describe Sarah and ask ChahBT to go into more detail to help me understand Sarah's mindset. Often, it helps phrasing the pain points from a first person perspective. So here's the prompt I will use. Use the following pain points and describe them in more detail. Write them out from a first person perspective, and then I just paste in the pain points that I want to use. I feel like this is where ChHIBT really shines. So let's go through the answers together. Here's how these pain points might sound from Sarah's perspective. For lack of time, she might say, I feel like there's never enough time in the day. Between taking care of my kids, managing the house, and working part time, I'm already stretched thin. The idea of spending hours at the gym or cooking elaborate, healthy meals just isn't realistic for me. I want to get healthier, but I need a plan that fits into my busy life, not something that adds more stress. For low energy, she might say, by the end of the day, I'm completely drained running around after the kids, dealing with work and handling everything at home leaves me exhausted. Even on the rare days when I have a little time, I just don't have the energy to exercise or prep meals. It feels like I'm stuck in a cycle, too tired to make changes, but knowing I need to do something to feel better. For confusion about what works, she might say, there's so much information out there about fitness and weight loss, and honestly, I don't even know where to start. I do cardio weights, keto or intermittent fasting. Everyone has a different opinion, and it's overwhelming to sort through it all. I don't want to waste time on things that won't work for me. I just want clear, simple guidance. And lastly, for difficulty staying consistent, I've tried to stick to fitness plans before, but life always gets in the way. One of the kids gets sick, work gets hectic, or I just can't find the motivation to keep going. Want to build healthy habits, but it's so hard to stay consistent when my schedule is all over the place. I need help finding a way to make fitness a regular part of my life, even when things get crazy. Hearing this first hand account really helps me understand what specific problems my potential customer faces, and it will help you build better marketing messages and solution oriented products. To end this lesson, I hope you understand now how helpful it can be to really dig deep and try to get inside of your Avatar's head. The more you do this, the better you will become as a marketer, and the more you get a feeling for what people actually want. Oftentimes, it's something you didn't even think of when you started your audience analysis. 12. Competitor analysis introduction: Now that you know the ins and outs of audience analysis, let's take a step back and look at your competition. Competitor analysis helps you see what's already working in your niche, what gaps you can fill, and how you can stand out instead of blending in. It's what we will cover in this section and basically shows you what you can learn from other people around you, tweak what they're doing, and then how to do it better. So in the following lessons, you will learn how to correctly identify your competitors, not just the obvious big names, but also the smaller ones you might not have noticed, how to analyze their strengths and weaknesses, so how to figure out what they do well and where they drop the ball and ways to differentiate yourself and your brand from your competition. On top of that, I will walk you through a real life competitor analysis where you get to see my screen, and I'll show you exactly what to look for and how to apply this knowledge and practice. Let's dive in. 13. Competitor analysis explained: Competitor analysis is all about checking out what your rivals are doing. It's about knowing who's in the same race as you, figuring out what they're doing right, and learning from their mistakes. It's not so much about copying them. It's about understanding the landscape and using that knowledge to improve your own marketing approach. Basically, the more you know about your competition, the better your chances of standing out. Let's break down how to do a competitor analysis in simple terms and see how it can help you improve your own marketing gain. As the name suggests, competitor analysis is about studying your competition. You're not just stalking their social media or skimming their website. It's more of a structured approach to understanding their strategies, strengths, weaknesses, and even their customers. So it's about learning the why behind their successes and failures. The goal is to use this information to improve your own business and build something that's better than what's already out there. Think of it as doing your homework before a big game. If you know how the other team plays, you can plan your own moves better. In marketing, it's the same thing. By analyzing your competitors, you can spot opportunities that they might have missed, understand what's working for them, and maybe borrow a few ideas, identify gaps in their strategy that you could exploit, avoid making the same mistakes that they've made and standing out in a crowded market. Let's use the example of a health and fitness coaching business again from the last lessons. You'd want to know what other coaches are offering, how they market themselves, and what makes their customers stick around. This knowledge is crucial when you're coming up with your own unique selling points and your own products later on. On top of the things that I just discussed, competitor analysis helps give you a few other marketing advantages. Instance, it helps you stay relevant. Trends change very fast, and what worked last year might not work today. By keeping an eye on your competitors, you will stay updated on what's trending in your industry. This keeps your business and marketing fresh and in tune with what customers want right now. You'll be able to adapt more quickly and don't have to catch up to other businesses. It also helps you understand your market better. Your competitor strategies can tell you a lot about your audience. A very simple example would be that if you notice arrival social media posts about beginner friendly workouts are getting tons of engagement, then it might mean your market has a lot of fitness newbies. That's a valuable insight that you can use to tweak your own customer Avatar. Competitor analysis will also improve your offerings. Let's say your competitor is getting a lot of good reviews for easy to use meal prep recipes. You might realize that that's a feature that you need to consider for your own coaching. Again, it's not so much about copying everything 100%, but more about adapting and seeing what you could include in your own offer. Improving your offer goes hand in hand with getting inspiration for new products. Sometimes you will spot opportunities to create something better or more innovative than what's out there. Innovation often comes from building on existing ideas or offering something that already exists in the market, but with a different marketing approach. Along the way, you will probably also save quite a bit of money and time because by learning from your competitors, you can avoid wasting resources on strategies that don't work. Why reinvent the wheel when you can just refine it, right? So look out for their failures and see how you can avoid costly mistakes and instead focus on the strategies that have worked for someone else before. Okay, now that you know why competitor analysis is so important, let's talk about how to do it correctly. Don't worry, it's not rocket science. Think of it like peeling an onion. So you uncover layers of information step by step. Each layer gives you a clear picture of what you're dealing with. Step one is identifying your competitors. There should be obvious. So you want to answer the question, who am I up against. These could be direct competitors, so those offering the same products or services or indirect ones, which are those targeting the same audience, but with different offerings. For example, if you're a health coach, another health coach would be your direct competitor, but a fitness app or a healthy meal subscription service could be indirect competitors. More you know about the players in your field, the better equipped you will be to position yourself. So don't just stop at the obvious names and brands, but try to dig deeper to find niche competitors as well. Step two is to analyze their online presence. Check out their website, social media, blogs, and maybe even ads. What are they saying? How are they saying it? What kind of content are they putting out? Look for patterns and themes. Are they casual or more professional? Do they focus on testimonials or more of an educational type of content? Their approach can give you clues about their audience and what people might like or not like. Also, pay attention to how they engage with their followers and what kind of feedback they get. This will also help you understand what resonates with your target market. The next step is then to look at their products. Here you want to answer questions like what are they even offering? What are their price structures? Do they features or services that you don't have? Here you also want to pay attention to customer reviews to see what people love or complain about. Depending on what industry you are in, customer reviews might even be the most important information, and integrating it into your own marketing approach could be what will set you apart from everyone else. While you're doing all of this, definitely make a list of things that are missing from your competitor's offerings and write them down. Often think that you can remember everything, but chances are you will forget it, and a lot of the key info will then be missed that you will need later on when we are in the product design stage. Step four is to check their marketing strategies. This is also super important. How do they address potential customers? Do they offer freebies or eBooks and discounts? What does their content marketing look like? Do they have a more personal approach, or are they more of an impersonal brand? The more you understand their tactics, the better you can refine your own. Again, take notes on how they capture leads, nurture relationships, and convert customers. Their strategies will help refine your own marketing funnel later on. And lastly, you want to evaluate their strengths and weaknesses. Once you've gathered all of your data, take a step back. What are they crushing? What are they falling short on? This can be anything from a marketing approach to product design or maybe even the user experience on their website. Maybe they're great at marketing but lack depth and customer support. Maybe their pricing is too high for a certain segment. Every insight that you can gain is a potential advantage because by knowing their weaknesses, you can position yourself as the better alternative in the market. Now, of course, all of this was just a quick overview of the most important steps. In the following lessons, we will look at each step in more detail so you understand how to do it correctly to get the most out of your competitor analysis. 14. How to identify competitors: When it comes to competitor analysis, identifying your competitors is the first and probably the most important step. After all, you can't analyze what you don't know exists. Think of this as the foundation for all the other steps that you will do later. If you start off with a clear understanding of who your competitors are, the rest of the process becomes a whole lot easier. So let me show you how to do this correctly and how Chet GPT can help you along the way. To start off, please understand that identifying competitors isn't just about naming the big players in your industry. It's about understanding the full spectrum of people, businesses, and brands that your potential customers might choose instead of you. This matters for a few reasons, and we already touched on most of them in the last lesson. But in terms of identifying your competitors, you want to do this because of three reasons. One, it helps you understand your market. The more you know about who's in the game, the better you can understand customer demand and possible niches that no one else is covering where you can easily position yourself. For example, if everyone is targeting one specific demographic, you might choose to focus on a different one and easily capture that market with more personalized marketing. Two, it will help guide your strategy. This ties into the first point. Once you know who your competitors are, you can tailor your marketing strategy to stand out. So you can offer something unique or double down on areas that other brands are missing. And three, it prevents surprises. Imagine launching a campaign or product only to discover that there's another business already doing the same thing. This happens a lot when people don't do their competitor analysis correctly. 30 minutes of quality research can help avoid months of work that is wasted because you didn't realize that someone else already does what you're doing. Great. With that said and to get started with competitor analysis, like I said, in the last lesson, you can broadly categorize them into two types, direct competitors and indirect competitors. Direct competitors are the businesses or people offering the same products and services as you. So again, if you're a fitness coach specializing in weight loss, another weight loss coach would be a direct competitor. They're essentially in the same lane as you trying to target the same audience. Indirect competitors, on the other hand, might not offer exactly what you're offering, but they also target the same audience or solve a similar problem. So if you're that same weight loss coach, a gym offering personal training sessions or a weight loss app could be indirect competitors. So they're tackling the same goal but from a different angle. Knowing both types is important because you all compete for your audience's attention and money. Many people ignore indirect competitors because they're not as obvious. Okay, here then is a step by step approach that I want you to follow. We will do this first by hand, and later I will give you a few ChatBT prompts to automate a good part of the process. Want to start with what you know. So these are competitors that you're already aware of. There might be businesses that you've come across in your daily work or names that you've heard from your customers. Write them down to create an initial list. Once you have your initial list, expand it with online research. This is where you dig deeper. Use Google to find competitors that you might have not thought of before. Search for terms that your target audience might use, like best weight loss programs for beginners or personal trainers in your me. Always pay attention to the names that keep popping up and then add them to your list. You can also check social media platforms to see which businesses are active in your space. So for instance, search Instagram has tags like healthy lifestyle or weight loss journey to see who's posting regularly and who's gaining traction. Obviously, look at the platforms where your customer Avatar will be most likely to be active. It doesn't make sense to do your market research only on Instagram when you're trying to target men that are 50 plus. They will probably hang out somewhere else online. If you have existing customers, you can also get a lot of information directly from them. Ask them if they considered or work with other businesses, coaches, or brands before choosing you. This not only gives you competitor names, but also insights into what drew your customers to your business instead of someone else's. From my personal experience, I can tell you that if you're a small business or a coach, the best way of getting this info is through coaching calls or sales calls. Whenever you speak to a potential customer or someone that you're actively coaching, ask them how they found you, why they choose you instead of someone else and what they like or don't like about the general market that you're in. Obviously, don't make this an interview, but maybe weave these questions into the normal small talk that you do before you get into the rest of your call. Also, when you do this, never bad mouth competitors. I know it's tempting to say that you're the best out there and that your competitors suck, but it really just makes you look unprofessional. This is just something I wanted to note on the side. If you are in an industry that is really keyword oriented, you can also use tools like SEMRush that can show you who's ranking for the keywords that you're targeting. Such a tool can often reveal competitors that you might have not discovered through basic searches. They can also provide data on your competitor's traffic and keywords, which can be important if you're doing a very detailed competitor analysis. Of course, these tools are paid. So if you don't want to spend the money because you're a small business or just one person, you can also use Auto suggest options from sites like Google, YouTube, and Amazon. They will give you a feeling not just for what people are searching, but also what websites, channels or products pop up afterwards that you need to go up against. Okay, so this is how I would go about identifying your competitors manually. Fortunately, we can also automate a large part of that with ChaGPT, especially the brainstorming here's some helpful prompts to get you started. Obviously, you want to adapt them to your industry or niche. Two very basic prompts include, who are potential competitors for an online fitness coach focusing on busy moms, name direct and indirect competitors. Or can you list companies, personal brands, and other websites targeting Disney moms who want to lose weight? Again, name direct and indirect competitors. ChHIPT will quickly generate ideas and help you categorize the competitors into direct and indirect groups. It's a very good brainstorming partner, and you can use it to refine your list and make sure you're not overlooking anything. Once you've identified your competitors, the next step is organizing the information so it's easy to analyze later on. The best way of doing this is by creating a spreadsheet that uses columns for details like competitor's name, website, products and pricing. You can also include whether they are direct or indirect competitor again. You then want to separate all the competitors into categories based on what they have to offer. For example, group all of the weight loss coaches together, then have another group for fitness apps and another one for gyms, for example. After that, you want to highlight the key competitors because not every competitor will be worth a detailed analysis. So highlight the ones that are most similar to you or the ones making the biggest impact in your industry. I've prepared a prompt for all of these steps that looks like this. I am an online fitness coach for busy moms, identify the most important direct and indirect competitors for my industry. Create a spreadsheet with columns for the competitor's name, website, products and services offered, pricing, and a note on whether they are direct or indirect competitor. Next, separate these competitors into categories based on what they have to offer. Finally, highlight key competitors. So those that are either the most similar to my business or have the biggest impact in my industry and explain why they stand out. Optionally, you can also include, please export this list to an Excel sheet. When you use this prom correctly, ChachiPT will do most of the initial work, which lays the groundwork for everything else you will do later on in your competitor analysis, so analyzing their strategies and figuring out how to stand out. 15. Analyzing your competitors online presence with chatgpt: Once you've identified your competitors, the next step is to check out their online presence. This is where you really start to see what they're doing, what works for them, what doesn't, and how you can use that information to your advantage. Analyzing an online presence means looking at websites, social media accounts, blogs, advertisements, and any other digital footprint that they might have. Think of this as peeking behind the curtain to understand how they're connecting with their audience. Now, why is this step so important? Because in today's world, online presence is everything. A business's digital marketing strategy tells you a lot about who they are, what they stand for, and how they're trying to attract and retain customers. When you study these strategies, you can spot opportunities and improve your own marketing. Now, when looking at your competitor's online presence, it's important to keep an eye open for key details. Here's generally what you should focus on. In terms of website design and user experience, you want to ask yourself, is their website clean, modern and easy to navigate? Do they have clear calls to action like sign up now or get a free quote? How fast does their site load? Slow websites can be super frustrating, as you know, and is their site mobile friendly? Because most people nowadays browse on their phones. Terms of content strategy, you want to ask yourself, what kind of content are they publishing on their blog or resource page? Are they focusing on educational articles, how to guides or customer success stories? How often do they update their content because consistency matters? And are they using videos, infographics, or downloadable materials like EBOs? In terms of social media presence, you want to ask yourself what platforms they're active on. So this can be Instagram, Facebook, YouTube, Tik Tok, LinkedIn. It doesn't really matter. What is their posting frequency? What type of content gets the most engagement in terms of likes, comments and shares, and are they responding to their followers questions and comments? In terms of search engine optimization, so SEO, what keywords are they ranking for? Are they publishing content optimized for search engines, and do they have backlinks from reputable sites? And lastly, in terms of customer engagement and reviews, how do they interact with their customers online? And here you want to look at the comment sections, forums, and important review sites, and what do their reviews say? So are the recurring themes and complaints or praise for their products? Now, if I had to look at all of these things, I would generally start with their website and then take notes on its design, structure, and overall feel. So again, I would ask myself if it is easy to find what I'm looking for. Does it leave a positive impression? When doing this, you want to pay attention to the tone of their messaging. So are they more formal and professional, more casual and friendly? Do they have a newsletter? And if so, I would sign up for it to see how they address their readers and what products they might promote in the newsletter. After that, I would go through their social media and check out their profiles on Instagram, Facebook, Linked, and YouTube and Tik Tok. I would look at their most recent posts and see what kind of engagement they're getting. Are people commenting? Are people sharing? Do their posts feel authentic or do they might come across as overly promotional? I would also write down if they're using features like stories, reels, or live sessions. Anything that gives me a feeling for their content strategy, basically. And after that, if you need to analyze SEO, you would have to use tools like SEM Rush that I mentioned before. These can help you analyze search engine performance, and you can see what keywords they rank for, which pages on their site get the most traffic, and how strong their backlink profile is. This gives you an idea of how much effort they're putting into being visible on Google. Now, I personally would make this step optional unless your business is also very SEO oriented. But in that case, you don't need me to tell you how to use these tools because you're probably working with them every day. Lastly, I would try to find reviews and comments on their products. For this, you can use sites like Yelp, Google Reviews or Trust Pilot. You can also go back to the social media platforms and see if you can find comments that mention their products and what is being said. Again, you want to look for patterns here and try to find out what they are good and bad at. Now this is a lot of work. So I've prepared a few prompts that you can use for all of these things to help you get started and help you get a good first impression with CheGPT. Let me now go through these prompts, and you would obviously only choose the ones that apply to your niche and industry. In terms of overall branding, here are a few good proms. What is the brand image and positioning of my competitor? How does it resonate with their target audience? Analyze the visual branding of my competitor in terms of logo colors and design consistency. How can I stand out? And what kind of partnerships, collaborations or sponsorships does my competitor engage in? In terms of website analysis, good proms would be analyze the user experience and design of my competitor's website. What are its strengths and weaknesses? List the key services and products that are offered on my competitor's website. How do they compare to my own products? What SEO strategies is my competitor using? Analyze their meta descriptions, keywords, and site structure. And lastly, what is the unique selling proposition of my competitor's website based on their homepage? In terms of content marketing analysis, you can ask Che Chi PT, what kind of blog or video content does my competitor create? How does it cater to their audience? What content formats? So for example, blogs, videos or infographics seem to be performing best for them and analyze the tone and messaging and their content. How can I differentiate my brand's tone? Social media analysis, I would use the following prompts, analyze the social media presence of my competitor across the following platforms, and then you just insert the platforms that you want ChiPT to look at. What type of posts get the most engagement on my competitors YouTube, Instagram or Facebook? Why might these posts be effective or compare the follower account, engagement rate, and posting frequency of my competitors channel or Instagram profile to my own channel or Instagram profile. Lastly, there are also a few prompts that you can use for email marketing analysis. Here where you would need to paste or upload a few of the newsletters that you've received into hetGPT. An example would be based on the uploaded newsletters, analyze my competitors email marketing strategy regarding the structure and content of their newsletters or campaigns, or what call to actions are prominent in my competitors email campaigns, or what products or services are most commonly promoted in my competitors email campaigns. You want to play around a bit with these proms and choose those that best represent the marketing industry that you are in, so you don't have to use all of them. Instead, they are meant as a first idea of what you can ask ChehBT and how it can help you with your research. Once you've gathered the necessary information, it's time to put it to use. The most obvious way of doing this is by spotting easy business opportunities. Here, the goal is to look for gaps in their marketing strategies that you can capitalize on. For instance, if a competitor isn't active on a social media platform that is very popular with your audience, it's a clear chance for you to step in and establish a strong presence there. This would automatically set you apart just by being on the platform early. Of course, you can also use the data to adjust your own messaging, content and overall approach. So, for example, if you noticed a competitor's Instagram posts are consistently getting lots of engagement, you could create similar content. And when doing this, you want to put your unique spin on it to make it unique to your own brand and more personal. Again, this isn't about copying someone else, it's about learning and then improving. Another very interesting strategy would be to use your competitor as sort of a goal or benchmark for your own progress. For instance, if their YouTube videos average 10,000 views per piece, you can aim to match or even exceed that. This kind of comparison helps you gauge where you stand and what is possible in your market. Of course, if you are a complete beginner, don't compare yourself to established brands that have been added for years. Building a following online takes time, and if you set unrealistic goals, it'll just demotivate you. 16. Step by step competitor analysis: Now that you have a good understanding of how to analyze your competitors, online presence, let me walk you through one step by step. Basically, I will show you how to do this in real life. For copyright reasons, we will use my own YouTube channel. Imagine you are one of my potential competitors and would like to enter the health and nutrition market on YouTube. We will try to break down my YouTube channel style, content strategy, and overall messaging from the outside using ChechPT. Because I already know all of these things because this is my channel, I can also tell you what hechBT might get wrong and where it might not be as reliable. Of course, you can also use this when analyzing someone's website or some other social media platform. The overall approach is almost always the same. Step one is to start with an overview of the online presence. For this, we will head over to my channel on YouTube. The first thing I want you to do is just browse through the homepage and look at all the info you can gather from it. Notice the overall vibe. What does the channel look like? What's the first impression you get of it and the videos on it? Here's a prompt that you can use to summarize the channel quickly with ChatGPT's help. Analyze the overall theme and style of this channel. Then you paste in the channel's link and then focus on the type of content, target audience, and branding style. Okay, let's read through what ChhPT spit out, and let me give you my opinion on its accuracy. Felix Harter's YouTube channel focuses on health, fitness and nutrition, offering science based guidance on topics such as muscle growth, fat loss, healthy living, and meal planning. The content is designed to be straightforward and accessible, aiming to simplify complex health concepts for viewers. Type of content. The channel features a variety of videos addressing specific health concerns and providing actionable advice. Recent uploads include, and then it lists the names of some of my recent videos. These videos indicate a focus on practical health tips, supplement guidance, and methods for addressing specific health issues. Okay, so I would say that part is very good as a first impression. A few years ago, I did change my content strategy from fitness towards more of healthy living approach and holistic nutrition, which you wouldn't notice from this summary alone. JGBT also pulled my old blogs info, which is still mostly fitness content, which is why it probably didn't notice the content shift, but that's okay. It's just a minor detail. Next, target audience. The channel caters to individuals seeking to improve their health and fitness through informed science based strategies. This includes those interested in nutrition, fitness, and overall well being, as well as individuals dealing with specific health challenges like chronic fatigue or adrenal burnout. Felix Harter also offers a program tailored for those suffering from chronic fatigue and related conditions covering aspects such as nervous system health, nutrition and lifestyle improvements. Yeah, same here. I now create YouTube content mostly for nutrition and health related subjects but still have some old fitness videos on the channel. The most important info is probably the part about chronic fatigue, adrenal burnout, and having my own program where I help affected people. This part gives you some insight into my content strategy, which is mostly geared towards bringing attention to these programs and get people interested in them. And lastly, branding style. Felix Harter presents himself as a certified nutritionist and fitness coach emphasizing that health and fitness don't have to be complicated. He advocates for the use of science based strategies to achieve health goals, aiming to provide viewers with the right workouts and crucial tips on exercises, technique, and nutrition. The branding is professional yet approachable, focusing on delivering valuable content that empowers viewers to take control of their health. Overall, Flix Hardos YouTube channel is a resource for individuals looking to enhance their health and fitness through practical science based advice presented in an accessible manner. So this is also mostly pulled from my website and not so much the YouTube channel itself. On my YouTube channel, I share mostly talking head videos where I discuss my own experience with specific diets, supplements, or other health strategies. So it's more of a personal channel with some tutorial sprinkled in. So if I were you, I would always look for the sources in ChachiPT. And if I saw that most of the info was pulled from the website and not so much the YouTube channel, such as in this case, I would probably tell ChachiPT to only focus on the YouTube channel. But because of time reasons, let's move on to the next step, which would be analyzing the content topics. Now that you have a general idea of the channel, let's dive into the kind of YouTube videos that it creates. We want to look at the titles and topics of the most popular uploads. What themes do you see? Are the videos mostly about fitness, nutrition, or something else? Here's a CheiPT prompt that you can use to analyze this. Summarize the common themes and topics covered in the channel's top performing videos. Provide insights into the type of audience these topics might attract. Okay, so here's what ChechPT gives us when we use this prom. Felix Harter's top performing videos consistently focus on practical health and wellness topics, particularly those addressing specific health concerns and offering actionable solutions. So this is definitely true and a pretty good summary of my current channel's content strategy. Common themes include detoxification methods, videos like we finally know how to detox microplastics from the body, and this is the best protocol for heavy metal detox. Provide viewers with strategies to eliminate harmful substances from their bodies. This is also true. Hormonal health content, such as the easiest DIY test for estrogen dominance and how to reduce estrogen dominance naturally, educate viewers on identifying and managing hormonal imbalances. Yes, also true. And nutrient optimization, topics like how to safely increase vitamin D levels and how to take MA, offer guidance on effectively utilizing supplements for better health. Also correct. Chronic health issues. Videos addressing chronic conditions include must have supplements to fix chronic fatigue, and the complete guide to brain retraining for chronic fatigue, provide in depth advice for managing long term health challenges. Yes, again, I recorded those videos because they are meant to help affected people and also let them know that I have programs if they want more in depth info on the topic. These themes suggest that the channel attracts an audience interested in health optimization, individuals seeking to enhance their well being through informed science based methods, preventative cure, viewers proactive about preventing health issues by understanding and addressing potential risks early, natural and holistic approaches, those who prefer natural remedies and lifestyle adjustments over medical treatment and self education, individuals eager to learn and apply health strategies independently valuing accessible and practical information. Overall, Felix Harter's content appeals to health conscious viewers who prioritize evidence based actionable advice to improve their quality of life. Okay, so my take on this is that it is a pretty good summary, and I probably couldn't have written it much better. There are a few minor things. For example, I would never tell my viewers to not get conventional medical treatments, and instead, I see natural and holistic approaches as a compliment to whatever their doctor tells them to. But that's being a very pedantic, so all in all, CheBD did a good job here. In the next step, I want you to take a close look at engagement. Engagement tells you how well the audience is responding to the content. This is similar to the last step, but with a little more emphasis on specifics like view count, likes and comments. We want to get a feel for which videos have the highest engagement and try to figure out why. You can use the following prompt to analyze engagement trends. Identify which types of videos have the highest engagement in terms of views, likes and comments. Suggest reasons for their success. Okay, so here's what CheBT spits out. Analyzing Felix Harter's YouTube channel, certain video topics consistently achieve higher engagement as evidenced by view counts, detoxification methods, and then it lists a few sample videos, nutrient optimization. Same, it also lists two sample videos, and then chronic health issues. These topics likely resonate due to relevance. Addressing prevalent health concerns, encourages viewers seeking solutions, practicality, offering actionable advice, empowers viewers to implement changes and scientific approach emphasizing evidence based information, builds credibility and trust. By focusing on these areas, Felix Hart effectively engages an audience interested in practical, science based health and wellness strategies. Okay, so ChehiBT seems to have problems here pulling the comments and s. So it only gave us the view count of each video. It categorized them according to the same categories it used last time, which is fine. But it seems to only use videos from around the last year because I do have videos that have way more views, but they are somewhat older, which it didn't include for some reason. So all in all, the results are okay, but not that insightful. You would probably need to dig a little deeper here and refine your prompt, for example, to only include one topic of videos about, let's say, vitamins, and then have ChehiPT analyze the most view videos one more time. So let's do that now. I would use the following prom for something like this. Give me a list of the five most viewed videos plus view count on Felix Harter channel related to vitamins and reasons why each might be successful. As you can see, you now get a better, more specific list that is more organized and with a few more videos that you could then analyze each in more detail. Once this is done, let's now try to figure out the channel's video format and style. This is all about figuring out how information is presented in the videos. You want to find out if the person uses a lot of visuals or animations. Is there a consistent tone or approach throughout all the content pieces? Here, a useful hechiPT prompt would be analyze the presentation style and format of the channel's videos, highlight strengths, and suggest areas where his content could be improved. So here Chachi BT gives us the following. Felix Harter's YouTube channel presents health, fitness and nutrition content with the focus on delivering science based information in a clear and accessible manner. Presentation style and format, content structure, videos typically begin with an introduction to the topic, followed by a detailed explanation, and conclude with actionable advice or summaries. This logical flow aids in viewer comprehension. In terms of visual aids, the use of slides, graphics, and on screen text reinforces key points, catering to visual learners and enhancing information retention. And in terms of tone and delivery, Felix maintains a professional yet approachable demeanor, speaking directly to the audience in a calm and measured tone, which fosters trust and engagement. It then also breaks down the strengths and weaknesses. So let's start with the strengths, clarity and conciseness. The straightforward presentation of complex health topics makes the content accessible to a broad audience. Actionable insights, providing practical tips, and step by step guides empowers viewers to implement health strategies effectively and consistency, regular uploads on relevant topics keep the audience engaged and informed. In terms of weaknesses or areas for improvement, we have audience interaction, incorporating Q&A sessions or responding to viewer comments within the video could enhance community engagement and address specific audience concerns, diverse content formats, introducing interviews with experts, success stories or collaborative content might add variety and depth to the channel and enhanced visuals. While current visuals are informative, integrating more dynamic elements like animations or real life demonstrations could further captivate viewers. By maintaining a clear and informative style, while embracing these enhancements, Felix Harter can continue to grow his channel and provide valuable content to his audience. Yeah, so even though it's a little formal, this summary is pretty good. I actually agree with both the strengths and the weaknesses. I would also say that I'm pretty good at explaining complex topics in a fairly simple way. But on the other hand, I do really only do the talking head videos and don't have a lot of different content formats. I will talk about in a later lesson why I do this for my content strategy, but all in all, this analysis from ChihiPt is pretty good. Obviously, if this is your competitors channel, you would want to look at the strengths and see if you can also include them in your marketing strategy and also then look at the areas of improvement and see if you can either avoid them or improve upon them in some other way. So see how this analysis helps you perfect your own approach to content creation. Obviously, even though we used YouTube marketing in this lesson, the overall process works the same for other platforms as well. Okay, now that you have a good feeling for the YouTube channel, we also want to take a quick look at its upload schedule and subscriber growth just to see where it's headed. I came up with the following hachPT prompt. Review Felix Harter's upload schedule and subscriber growth trends. What does this tell us about his channel's consistency and success? And then hachPT spit out Felix Harter's YouTube Channel demonstrates a commitment to providing health, fitness and nutrition content with a focus on science based strategies. An analysis of his upload schedule and subscriber growth offers insights into the channel's consistency and success. Terms of upload schedule, reviewing the channel's recent activity, Felix maintains a consistent upload frequency, typically releasing a new video every one to two weeks. For instance, and then it lists a few videos and when they were released. This regular posting schedule helps in retaining audience engagement and building a loyal subscriber base. Okay, so let me comment on this. Based on this list, you would think I upload every week, which is true. So I did get that right. But what Chachi BT got completely wrong was the latest video list. None of the videos are my most recent uploads, so this is something you would definitely need to double check on the actual YouTube channel. And then subscriber growth trends. As for the latest data, Felix Hardest channel has approximately 88,100 subscribers. While specific historical subscriber data isn't available in the provided sources, the current subscriber count indicates a substantial following, suggesting that his content resonates with a significant audience. Subscriber cont is also not super up to date but close enough. So I would say it's probably less than 10% of an error. And in terms of consistency and success, the text it gave us is fairly generic. So ChehBT states, the combination of a consistent upload schedule and a focused content niche contributes to the channel's success. Regular uploads keep the audience engaged while the emphasis on science based health and fitness advice appeals to viewers seeking credible information. Further enhance growth, Felix might consider diversifying content formats, such as incorporating Q&A sessions or collaborations and actively engaging with viewers through comments and community posts. Overall, Felix Hardest dedication to consistent content delivery and maintaining a clear niche has established a solid foundation for its channel's ongoing growth and success. This description is not wrong, but it's also not a lot of new information, and we already knew that before. So all in all, I would say either dig a little deeper here or try analyzing the channel's upload schedule and subscriber growth directly on YouTube. ChGBT seems to have a hard time pulling the right data for this one. Great. Now that you've gathered all of this information with the help of HGBT, it's time to reflect. So you would ask yourself how the content approach of your competition compares to your own. Are there gaps in the strategy that you can fill? Are there areas where your competitor is excelling that you could learn from? A good prom for this is the following. Based on the analysis of Felix Hart's YouTube channel, highlight areas where I can differentiate my content as a health nutrition and fitness coach. Suggest strategies to stand out. ChehiBT will then give you a bunch of ideas on how to improve your own content because there are so many, I won't go over them now. But keep in mind that not all of them are feasible. For example, create content in multiple languages is probably not possible for most creators. So don't take it too seriously. Instead, use the suggestions as first ideas for your own content strategy. Also, we will talk about content creation in more detail in another section of the course. So no need to stress out over the specifics right now. Okay, I know this was a long video, and hopefully this hands on tutorial showed you how analyzing a competitor can teach you a lot about what works and what doesn't in your specific niche and on your specific platform. By breaking everything down step by step from the overall vibe of the YouTube channel to its strengths and weaknesses, you get a clear picture of how your competitor operates and where you yourself can improve. Remember, the goal isn't so much copying your competitors but to learn from them and using that knowledge to create something even better. ChhiBT can definitely help make the process easier, and you can use it to analyze brainstorm and refine your strategy at every step. But also keep in mind the limitations that we talked about before. So some data it might pull from resources outside of YouTube, or it might not be very up to date when it comes to subscribers or other very specific data. Just something to keep in mind. 17. Product creation introduction: Now that you know your audience and have checked out your competition, it's time for the fun part, actually creating your product. This is where your idea turns into something real and where you can start earning income. The secret here is creating an irresistible offer that solves a very specific problem that your audience has. If you get this right, selling will become a lot easier because people will see your product as something truly valuable that makes their life better. To get there, we're going to break everything down step by step. And in this section, you will learn how to choose the right product type. So should it be an online course, a coaching program or an eBook, I will talk about the pros and cons of each and which I recommend to beginners. Next, how to create a standout offer that people will love. This is not just about the product itself but how you package and present it. More specifically, we will talk about how to find your product's UVP. So it's unique value proposition, which is the thing that really makes it stick out. You will also learn how to create a minimum viable product. This is the simplest version of your product that still solves your audience's main problem. It lets you test your idea, gather feedback, and make improvements without spending tons of time and money upfront. And lastly, how to price your product correctly. Here, we will go over different price points and which I recommend for each product type. By the end of this section, you will have a clear plan for building your very own product, or if you already have one, how to make it even better. Let's get started. 18. Why build the product only now: I know it's kind of weird that we are talking about building your product only now when we are already quite deep into the course. You've been learning all about your audience, their needs and wants, as well as your competitors, but we haven't even talked about the actual product until now. Well, here's the thing. There's a solid strategy behind this, and it's all about making sure you're building something people actually want. The idea behind creating your product only now is this. How can you create something valuable for someone if you don't know who they are? You need to understand their pain points, their goals, and even their day to day challenges. This is where all the research that you've done so far pays off. By now, you have a very good understanding of who you're targeting, what they want, and where they hang out online. Maybe you even had some conversations with potential clients. You've started to understand what makes them tick. You see a lot of beginners make the mistake of creating a product they think people need without checking if that's actually true. That's a recipe for waste of time and effort. By doing all the work we already did, so by gathering feedback, asking questions, and trying to understand your ideal customer, you've started to see patterns. These are your clues to what kind of products will really hit the mark. And we can't ignore the competition either. Taking the time to scope out what's already out there is also critical. If someone's already solved the problem you're targeting in a way that might even be better, cheaper or more convenient, it's going to be really tough to compete. Of course, don't let competition scare you either. It's actually a good sign that there's demand in your market. What you're looking for are market gaps. Maybe your competitor's products lack a personal touch or they don't cater to a very specific group of people. Those gaps are opportunities for you to create something unique and valuable. So hopefully you now understand that by waiting before creating your product, you're no longer guessing. Instead, you're basing your decisions on real insights. You're creating something that's not just the shot in the dark, but a solution your audience really needs and really wants. I will show you how to do just that step by step in the next lessons. 19. The different types of digital products: Creating your first digital product is pretty exciting, and they are one of the best ways to share your expertise, help others and build a steady income online. From simple e books to coaching or video courses, there's something for everyone, no matter your skills or interests. The great thing about digital products is that they can be created once and then sold over and over, which makes them a scalable way to earn money. In this video, we will break down some of the most popular types of digital products along with their benefits and their drawbacks, so you can choose the right one for your business. At the end, I will also give you my opinion on which to choose if you're still unsure. Let's start with ebooks and downloadable guides. Ebooks and guides are one of the easiest digital products to create. They're essentially digital books or documents that people can download and read at their own pace. These could be anything from how to guides, recipe books, workout plans, or even something more niche, like a detailed guide on how to grow your own vegetables. They're very versatile and can be adapted to almost any audience and any market. If you've got some solid knowledge on a topic and can write it down clearly, you're already halfway there. Really, all you need is a computer, some free design tools like Canva, and maybe a bit of creativity to make it visually appealing. Adding your own flare, such as unique insights, personal anecdotes or high quality image can make your guide stand out even more. Another benefit is that digital guides are cheap to create, which means you don't need to spend a lot of money to get started. And once they're done, they can keep making money for years with almost no extra effort. Unlike physical books, you don't have to worry about manufacturing, shipping or inventory, which is the case with all digital products, of course. Also, eBooks are very easy to deliver. You just send people a download link and then you're good to go. You can even automate the process by uploading your guide to sites like Gum Road that can host small files for you and handle all the necessary payment integration. But there are also downsides. People often see these guides and eBooks as kind of cheap and less valuable than the other products we will talk about in this lesson. It can be tough to convince someone to pay $50 for a guide unless your topic is super niche or solves a very important problem. So you really need to address a big pain point or provide a unique solution to justify a higher price point. Also, because the market is so packed with eBooks, standing out takes a bit of marketing savvy. You'll also need to sell more of them to make the same as with other products that can be priced higher. These are definitely things you want to think about before creating your product. But if you're looking for the easiest way to get started with digital products, guides and eBooks are generally a good option. Next, we have video courses. Video courses are essentially online classes where you share your expertise through recorded lessons, just like the one that you are watching right now. They can also be used to teach people all kinds of skills like how to play guitar, making perfect sourdough, or even learning a new language. They're definitely a step up in terms of effort compared to the downloadable guides we just talked about, but they're also way more valuable in people's eyes. Instead of just reading, your audience gets to see and hear you teach, which makes the whole experience feel more personal and engaging. You can walk them through concepts step by step, demonstrate things on camera, or use slides to make things really clear and easy to understand, just like I'm doing right now. Plus, with video, it's easier to keep people's attention because they feel like you're right there with them, guiding them through everything together. Also, video courses give you a chance to really connect with your audience because they get to see you personally, hear your voice, and feel your passion for the specific subject that you're talking about. That kind of connection can build more trust than an eBook, and it will also build more loyalty, which means people are more likely to recommend your course to others or maybe come back to buy another one from you. On top of that, if you ever want to update your course or add bonus content, it is also very simple. All you have to do is record a new video and then upload it to the course. Definitely keep this in mind for later because in my opinion, video courses are one of the most versatile and rewarding digital products that you can create. The problem, though, is that creating a video course isn't a quick task. You will need to plan your lessons, probably write scripts, record the videos, and then edit them to make sure everything is polished. That means thinking about how each flows into the next and then making sure your audience doesn't feel lost along the way. If you want your course to look professional, you will probably also need to invest in equipment like a good microphone, decent lighting, and maybe a new camera. Even something as simple as learning how to record with good audio or setting up your background can make a big difference. And, of course, if you're not comfortable with tech, even hosting and marketing the course can feel overwhelming at first, especially if it's the first time you're doing this. Okay, the third product I want to talk about is one on one coaching, for example, via Skype or via Zoom. If you like working directly with people and enjoy helping them reach their goals, one on one coaching could be your thing. This kind of coaching lets you give personalized advice and lets you really focus on the client's needs, whether that's losing weight, starting a business, improving their mindset, or something totally different. The beauty of it is that it's all about the client. So you get to dive deeper into their challenges, figure out what's holding them back, and then create customized solutions that fit their unique situation. Because it's so tailored, you can charge a higher price, and people are often happy to pay for the personal attention. Plus, it can be very rewarding to see someone make real progress because of your direct help. The catch is that this isn't really a scalable business model. There are only so many hours in the day and your income is directly tied to how many clients you can fit into your schedule. And it can also be mentally and emotionally draining to give your all to every single session, especially if you're working with clients back to back. Burnout is definitely a riskier, so you will need to set boundaries and take care of yourself, too. And then there's also the problem of juggling different time zones and schedules, especially if your clients are scattered around the globe. Early mornings, late nights, it can all be part of the coaching deal sometimes. All these potential problems can be mitigated to some extent with the right tools and organizing strategies. For example, you could use scheduling software like calende to make booking easier. And then, like I said before, Zoom, Skype or Google Meet for reliable video calls. You could also batch your sessions into certain days or time blocks to create more breathing room in between. If you're okay with a little hustle and love connecting with people one on one, then coaching can definitely be rewarding and lucrative. So one more thing I should say is that word of mouth can be your best friend here as a coach because happy clients are likely to recommend you to others, which can then help grow your business even more over time. Okay, the next digital product type I want to talk about is group coaching. Group coaching is like the middle ground between one on one coaching and a video course. Instead of working with just one person, you're coaching a small group of people at the same time, which makes it a lot more scalable. You get to help multiple people in one session, so you're maximizing your time while still offering more personal touch than an online course, for example. Clients often love the sense of community it creates because they're not just learning from you, but also from each other. They can hear other people's experiences, challenges, and wins, and this can be super motivating and make the whole experience feel less lonely. Another cool thing about group coaching is that it's often more affordable for clients than one on one coaching, which means you can attract a wider audience. And because the sessions are live, you can adjust your content or advice on the fly, making sure that it stays relevant to your group's needs. Some coaches even use group coaching as a way to build a community around their brand, which can then lead into a long term engagement and something like a membership subscription. We will talk about this in more detail later. The drawback is that group coaching naturally allows for less personalized attention, and some people might feel like they're not getting enough out of it. You will have to strike a balance between addressing individual problems and sticking to the overall agenda of your program. Managing a group call can be somewhat tricky because you will need to keep things on track, make sure everyone gets a chance to speak, and also handle any group dynamics that might pop up like someone dominating the conversation or other people staying too quiet. And if you're hosting live sessions online, there's also always the risk of tech issues like poor connections, someone forgetting to mute their mic or even the distractions in the background. It's small things, but they can sometimes be very annoying. That being said, group coaching can be an amazing way to scale your service if you are a coach without completely losing the personal touch. You can even get creative with how you run your sessions. For example, you might offer a mix of live sessions, Q&A calls, and resources like worksheets or videos. And just like with one on one coaching, happy participants are likely to spread the word and bring in more clients for future group calls. So if you're looking for a way to grow your impact while still connecting with people, then group coaching is probably worth considering. Next, and I already hinted at this, we have membership sites. A membership site is like a digital club where people pay a recurring fee, usually monthly or yearly to access exclusive content, resources, or just the community itself. Examples could be fitness programs with weekly workout plans, business coaching groups where members get live Q&A sessions and other resources, or even writing workshops, for example, where your members get direct feedback from you. It's a great way to build a loyal audience while also creating a steady income stream. If you're constantly coming up with new ideas, you can keep adding fresh content, which keeps members happy and then coming back for more. The flexibility is another big plus. You can mix things up and offer a variety of content, like videos, PDFs, live calls, or even guest expert sessions. Some people even throw in perks like discounts for their other products or access to private forums where members can connect with each other. Sense of community can be a huge draw because some people just love feeling like they're part of something exclusive, and then they're more likely to stick around if they're forming relationships with other members. Also, once you get a solid base of members, you'll have a predictable income stream, which can be a big relief compared to the ups and downs of one time sales. Now the problem is that membership sites are a lot of work to maintain. You will need to producing content regularly to make sure that your members feel like they're getting their money's worth and coming up with fresh ideas and creating new resources month after month can be kind of exhausting. The tech side of things can also be a bit intimidating at least at first because setting up the site, managing subscriptions, handling payment systems, and dealing with customer support all takes time and effort. And often people have high expectations of membership sites. If your content isn't top notch or doesn't deliver on your promises, then members might cancel the subscriptions, and it can be very tough to win them back. On top of that, building a loyal member base can take a while, especially if you're just starting out. You will need to put in the time to market your site, build trust with your audience, and prove that your membership is worth the cost. Offering a free trial or a lower priced introductory tier can sometimes help keep people in the door, but you will still need to wow them with what you're offering to keep them around. Also, it's important to engage with your members regularly, whether that's through live chats, answering questions or even just sending out emails to check in. All of this adds to your workload. But if you're up for the challenge, a membership site can be a good long term project that brings in recurring income. Over time, it can grow into a pretty awesome community and a key part of your business if it works. And once you build a library of content, you can keep reusing or repurposing it. So it's not like you're starting from scratch every single month. Okay, the last type of digital products I want to talk about is software or apps. This is something outside of my direct expertise, but I still wanted to mention this option. If you're into solving problems with tech, then creating software or creating an app can definitely be a game changer. Again, it doesn't really matter what type of market you're in. There's probably some sort of software or app that can solve a pain point for your potential customers. Like courses, you create the software ones, and then it can be sold over and over again. Plus, the perceived value of software is usually pretty high, so people are often willing to pay more for it. Problem is that building it isn't exactly a walk in the park if you're not a developer. So then you will probably need to hire a developer, which can get expensive really fast. And even after it's built, there's ongoing work of fixing bugs, releasing updates, and supporting customers who might have questions or issues. And you also cannot forget the competition because if you develop an app, for example, the app store is a crowded place, so you really need to make sure that your product stands out. Of course, if you have a great idea and the resources for it, then software can be a very lucrative digital product. But like I said before, it's kind of outside of my expertise, so there's not so much that I can talk about. With all of that said, what is my recommendation here? Of course, each type of digital product has its own vibe and the best one for you depends on your skills, goals, and audience. But assuming you are a beginner with a limited budget, I would probably go with a guide or a video course as your first product. They are both fairly low risk options, and if they flop, you will only lose the time that you put into them, but no big investment for an app. They are also super simple to maintain and once you've build a marketing funnel around them, they can bring in a predictable revenue for a long time. Once you've mastered these types of products, then membership sites or high ticket coaching are worth exploring as a next step. For example, if you already have a video course or a downloadable guide, you could then offer a membership site for your most loyal fans who already have that course. That's a great thing about digital products. There are endless ways of combining them. But the key is always to start small, test the waters, and focus on what you're generally excited about. It doesn't make sense to create a product that you don't like yourself. Then you can build from there and see how far you can scale things. 20. How to price your digital products: Pricing digital products can feel tricky, especially when there are so many options out there and everyone values things differently. But don't worry, it's not rocket science either. So let's use this lesson to break it down product by product so you can figure out what works best for you and your audience. Just like in the last video, we will discuss eBooks, video courses, and coaching and go over the most common price ranges, so you get an idea of what you could price your product at. Okay, let's start with eBooks again. Like I said in the last lesson, eBooks and downloadable guides are usually the most affordable digital products, and that's because they're simple and easy to consume. Most people don't expect to pay a fortune for them, so pricing typically ranges between $10 and maybe $50, depending on the content. If your eBook is very short and sweet, like a 20 page guide for meal prepping, for example, you might want to stick to the ten to $20 range. But if it's a more in depth resource, so let's say 100 page business workbook or a step by step blueprint for launching a blog, then you could push closer to $50. When setting your price, think about your audience and the value your guide provides. If it solves a big problem or teaches something people cannot find elsewhere, then of course, they will be willing to pay more. You also want to consider the competition. If there are already similar guides in your niche, then check out what your competitors are charging and try to stay competitive with your price. Tip though, don't go too low. A $5 eBook might sound appealing to your audience, but it can also make your work seem less valuable. In general, you never want to compete on price alone, and instead, you want to highlight your products UVP that we talked about earlier. Plus, selling an eBook at a higher price means you don't need to sell as many to hit the same income goal. Next, video courses. Video courses are seen as premium products, so you can charge significantly more for them compared to downloadable guides. Pricing for courses usually falls anywhere between 50 to maybe $500, sometimes even more for very specialized or very niche products. Where your course lands in that range depends on a few things. How comprehensive it is, the skills that you teach, and the results that you can deliver. Short courses like a beginner's guide to yoga or a crash course on Instagram marketing, usually sit around the 50 to $150 range. These are great for people who want a quick win or a small transformation. On the other hand, more detailed courses that take learners from beginner to advance or that teach high value skills like coding, digital marketing or personal finance can usually justify a higher price point. Like I said before, up to $500 or maybe even more. Another thing to think about when selling a video course is how much else you're offering. Are there downloadable resources included in the video course? Are there quizzes or templates or cheat sheets? Are you offering live Q&A sessions or a private community for your learners? The more value packed that your course is, the higher you can go with your pricing. But just make sure that you're confident in delivering what you promise, especially if you're charging a lot of money. Next is one on one coaching. Obviously, one on one coaching is all about the personal attention that you're giving the coachee, and people are usually willing to pay a premium for that. Pricing can range from $50 an hour to maybe 300 or even more per hour, depending on your expertise. Now, if you're just starting out, you might feel more comfortable charging on the lower end. But as you gain experience and build up your reputation, don't be afraid to raise your rates. Think about the transformation that you're offering your clients. Are you helping someone lose weight or launch a business or maybe improve their mindset? The bigger the result, the more you can charge. It's also helpful to package your sessions into bundles. For example, let's say you offer three sessions for $500 or five for $1,000. This gives clients a sense of commitment because they pay upfront and also increases your income per customer without needing to constantly book new clients. Like in the case of other digital products, don't undervalue your time and don't only compete on price. Coaching is very energy intensive and you only have so many hours in the day. So make sure you're charging enough to make it worth your effort while still being fair to your clients. This then brings me to group coaching. Group coaching lets you serve multiple clients at once. So your pricing can be a bit more affordable per person compared to the one on one option that we just talked about. Typically, group coaching programs run anywhere from $100 to $100 per participant, depending on the length of the program and the transformation that you offer. If your group coaching is a short term program like a four week workshop, you might price it at 100 to $300 per person. But longer term programs like 12 week business coaching or fitness transformations can be priced somewhat higher, so closer to 500 or $1,000 per person. Key is to find a balance between making it accessible and also making sure it's still profitable for you. Again, this is easier with group coaching than with one on one coaching because you can coach multiple people at once. Another way to boost perceived value is by including extras, just like in the case of video courses. Again, this can be worksheets, recordings of the sessions, or a private group chat for members. Like I said, in the last lesson, you can also sell one on one coachings or group coachings as add ons to your other products. Of course, as with all types of coaching, you need to predictably deliver results. People are investing in your program because they want change, not for the product itself. So make sure your coaching provides clear actionable steps for them to follow. And lastly, we have membership sites. They are a bit different because they're about recurring income. Instead of a one time fee, the people in it pay you monthly or yearly to access all the content and all the resources. Pricing for memberships usually falls between $10 to $100 a month, sometimes more depending on the niche and what market you're targeting. Lower priced memberships, so for example, those charging ten to $20 a month work well if you're targeting a larger audience and providing very light content, like workout plans or recipe lists. Higher priced memberships can be closer to 50 to $100 a month or more, and they make sense if you're offering things like live webinars, premium resources or more direct work with you within the membership. You can also offer tiered pricing. For instance, a basic membership could be $20 a month and include access to your content library, while a premium membership could be $50 a month, and it also includes coaching calls and more personalized feedback. This gives your customers more options and lets them choose what's most valuable to them. The thing is that membership pricing is all about creating consistent value. If your members don't feel like they're getting enough out of it, they will cancel. So make sure you're up for the grind and can always deliver fresh and relevant content to keep everyone engaged. Okay, to wrap up this lesson, let me say that pricing your digital product is part science and part art. You want to find the sweet spot where you're earning what you're worth without scaring people away with a price that feels too high. The best way to figure this out is by researching your niche, testing different price points, and listening to feedback from your audience. Remember, the value of your product isn't just about the content, it's about the transformation or the result that it offers. Price accordingly, and don't be afraid to adjust as you grow and learn. 21. Example product 1: In this video, I want to walk you through an example of how to build a product for your target audience from scratch. More specifically, we will create a digital product, such as a coaching guide or some sort of helpful information product. This could also be a video course or a coaching package, for example, basically any type of product that uses your knowledge to meet customer demand. As you now know, when it comes to identifying opportunities for new products, understanding your audience is the most important part. So let's go through a step by step tutorial on how to spot these opportunities using the example of the customer avatar that we defined earlier. So Sarah, the 32-year-old mom. Sarah has very specific goals. She wants to lose 15 pounds, tone her body, boost her energy levels, and feel more confident in her clothes. She also has clear preferences for how she consumes content using mostly Instagram and bite sized formats like infographics and short videos. By keeping Sarah's needs and habits in mind, we can uncover a lot of opportunities to create digital products that will truly resonate with her. To start the product creation process, you want to go back to the customer's pain points. In her case, they are lack of time because as a mom, Sarah is juggling parenting, household responsibilities, and work. She doesn't have hours to spend at the gym or researching complicated diets. Low energy. Sarah's lack of energy makes it harder for her to stay motivated and exercise or prepare healthy meals. Confusion about what actually works. With so much information out there, she might feel overwhelmed trying to figure out which exercises or diet plans are effective. And difficulty staying consistent. Obviously, sticking to a routine can be hard when life gets busy. So Sarah needs guidance on how to stay on track, even when her schedule is chaotic. Okay, so this is already halfway there. By clearly identifying these pain points, you're already on your way to spotting potential product ideas. But before that, we should also take a look at your competitors. Look at other health and fitness coaches who target a similar audience. What type of products do they offer, and how well do those products meet Sarah's needs? Instance, maybe other coaches are offering long fitness programs that require an hour a day or meal plans that are very complex and somewhat hard to follow or general advice without personalization. While these products may work for some people, they aren't what Sarah is looking for. This is where you can find gaps in the market. So for example, let's assume that through your competitor analysis, you found out that almost no competitors offer quick 15 minute workout plans tailored specifically for busy moms. And you also noticed that personalized nutrition tips are very rare, and most meal plans don't account for picky eaters in a family setting. This is the market gap that I talked about. Once you have identified it, the next step is matching your skill set to your audience's needs. What you want to do is think about your expertise and how it aligns with Sarah's pain points. Think about how you can use your knowledge and experience to help her in a very specific way that few others or maybe no one else is currently offering. For the purpose of this video, let's assume you are good at creating short workout routines and designing easy to follow meal plans. So you're well positioned to help Sarah. Here's how you would then use your skills. You would basically package your skills in a way that speak directly to her. So you can create short high impact workouts that can be done at home with minimal equipment in 15 minutes or less, or you could create family friendly meal prep guides that save time and include kid approved recipes. Or you could offer tools like a habit tracker or motivational resources that help her on her fitness journey and help keep her on track. You see, by focusing on what you're good at and matching that skill with your audience's needs and pain points, you can create products that feel authentic and deliver real value. Now comes the fun part, brainstorming digital product ideas. We already sort of did that in the last step, but now I want you to think about how you can package your knowledge into formats that Sarah will find useful. Here are some possibilities that you could use. One a mini fitness program. This would be something like a four week program of 15 minute daily workouts that Sarah can do at home. You could include instructions and video demonstrations to make it easy to follow. If you want, you could keep the videos very short and use that in your marketing because you know that Sarah prefers bite sized videos similar to Instagram reels. Or you could create a healthy eating guide. This could be a simple guide with quick meal plan ideas, grocery lists, and tips for making healthy eating easier, sort of like a cheat cheet or an eBook. You would want to use appealing infographics to present the information and bite size pieces, which again, is ideal for Sarah. Another option would be an energy boosting toolkit. This toolkit can include things like a morning routine guide, quick snack recipes for sustained energy, or breathing exercises or stretching routines. So here you wouldn't so much focus on the workout part, but more on the pain point of the lack of energy and how to overcome it with simple lifestyle changes. Another option would be a confidence builder course. This can be a short, self paced course that helps Sarah feel confident in her close by addressing fitness, mindset, and styling taps. Video courses obviously include video lessons, but usually also downloadable worksheets and other resources that can be used offline. Or lastly, you could set up a community membership program. One idea would be an Instagram based membership group where Sarah can connect with other moms, share her progress, and get exclusive content like live Q&A sessions or weekly tutorials. Once you have decided on a product format, the actual creation process can be sped up a lot with Chachi Bit. The most beginner friendly option would be an eBook or a guide, like I explained in more detail in the lesson on the different product types. In theory, you could just ask Cha CHiPT to write the whole guide for you, and then all you would need to do is to make a presentable in a visual editor like PowerPoint or Canva. That being said, I wouldn't recommend automating everything here. People connect with other people and not with machines. So chances are the result of having AI write your complete text for you would likely also feel like a machine wrote it. So instead, you want to use JGBT in a way that still lets your personality shine through. For example, if you decide to sell a guide, like we just said, have it write first drafts of your texts, which you then approve upon to add your personal touch. Or if you decide to sell a video course, have it come up with a video course structure and curriculum, along with the first drafts of your video scripts that you also add your personal touch to later. Or if you decide to offer coaching, have it come up with a coaching overview and a session structure for your one on one or group coaching. The possibilities are truly endless here, and we will talk about content creation in more detail later in the course. Again, the most important thing is to take advantage of hat GPT while still making your product something that only you can create because that's why people will end up buying it from you. Of course, these are all just examples, but they give you a good first idea of how to approach product design. Never assume you know what other people want instead ask them and then build a product around their needs and pain points. Like I said before, oftentimes the audience and competitor analysis helps you identify market gaps that you didn't even think of before. Then use your existing knowledge and skill set to match that gap to find product market fit. 22. Example product 2: This video, I want to go over another example of how to create a product from scratch by focusing on a different customer avatar. We will use a hypothetical avatar called Jason Miller, a 29-year-old office worker who is struggling to stay fit and healthy while managing a busy desk job. The main focus is on you getting a feeling for the overall process and highlighting the most important steps again. Okay, so here's a bit more info on Jason, so you know what his life is like. He's a single professional who spends most of his day at a computer. He's noticed he's been gaining weight and feeling sluggish, especially during the afternoons. His primary goals are to lose ten pounds, improve his posture, and build a fitness routine that fits into his packed schedule. He wants to feel more energetic and confident, especially when hanging out with his friends or when going on dates. It comes to consuming content, Jason gravitates towards podcasts and YouTube videos that he can watch during his lunch break or while commuting. He's also active on LinkedIn, where he follows other business professionals who talk about all kinds of subjects. Okay, so let's again go through the necessary steps of product creation to come up with a product that is customized to his needs and pain points. For that, we obviously need to identify them first. So I prepared a list of pain points and challenges he's facing. You would do this with the help of hGBT, of course, and by applying all of the strategies that I showed you in this section on audience analysis. Okay, so one of his pain points is the sedentary lifestyle. Sitting at a desk all day has led to weight gain and poor posture. Another is lack of time. Jason's schedule doesn't leave much room for long gym sessions or cooking elaborate meals. This is very similar to Sarah's problem. One more pain point is afternoon energy slums. Long hours of work lead to fatigue and lack of focus. And then you also have uncertainty about where to start. Jason feels overwhelmed by the sheer amount of fitness advice online and does know what will work for him. Also very similar to one of the pinpoints that we discussed in the lesson on Sarah. Okay, once this is done, we want to analyze the competition to get a feeling for all the existing products in the marketplace, especially those tailored to busy professionals like Jason. Let's assume that through your competitor analysis, you found out that many of the existing products focus on general workout plans that require gym access, diet plans that are somewhat time consuming to prepare and advice that doesn't address desk specific challenges like posture or energy slums. So this would reveal a gap in the market. You identified that there is a demand for products made for desk workers who need simple, effective solutions for staying healthy without a huge time commitment. With this info, you can then go on to the next step, which is matching your skills to Jason's needs. I now want you to think about how your expertise can help address Jason's pain points and his challenges. Ideally, as a fitness coach, you specialize in some of the following ergonomics, quick workouts, nutrition hacks, or some other related field. So here are a few examples of how you could match those skills to his needs. In terms of posture improvement, you could develop stretches and exercises that Jason can do at his desk to improve his posture and reduce back pain. There are also quick workouts that you could create, for example, a series of ten minute workouts that he can do at home or during his breaks or energy boosting tips by providing strategies to combat afternoon fatigue, for example, healthy snacks or desk friendly stretches. Of course, there are many other possible ways of addressing his pain points, and you want to look for an area where you can deliver value and make his life easier. Again, the most important thing is to focus on the potential client and what they want and then being honest with yourself and seeing how you can help them get there. After this, the next step is brainstorming product ideas. Based on the customer analysis and your skill set, here are some product ideas that you could create and that would be tailored for Jason. So one would be a desk friendly fitness program. This could include a video series featuring stretches, posture exercises, and quick workouts that Jason could do without leaving his offers. You could also include instructions on setting up an ergonomic workspace. Another idea would be a guide on healthy office snacks. This can be a quick downloadable guide with easy energy boosting snack ideas that Jason can prepare at home and then bring to work. You could also include tips on portion control and how to avoid common office snack traps. A third idea would be an energy reset tool kit. This can be a collection of tools to help Jason overcome afternoon slums. For example, guided breathing exercises, a quick five minute desk yoga routine or a checklist for creating healthy lunches. This product could be packaged as a video course or a guide or maybe even coaching calls. So feel free to decide which of these product types best fit your expertise. Speaking of video courses, you could also create a fitness on a busy schedule course. This would be a self paced course that teaches Jason how to integrate fitness into his daily routine with modules on time management, efficient workouts, and meal prepping. So similar to the toolkit, but with a bigger focus on just fitness. And lastly, you could also create a LinkedIn community for healthy professionals because you know Jason spends a lot of time on LinkedIn already. This would be a membership group where he can connect with other busy professionals to share tips, get accountability, and participate in live Q&A sessions with you as the coach. Yeah, that's pretty much it. As you can see, this second product creation process was already a lot faster than the first one. And once you've gone through the process a couple of times, you'll be able to do all of these steps in your sleep. Again, your focus should always be on understanding your customer and building something based on their needs, pain points, and challenges. If you are able to really strike a nerve with them, they will gladly buy from you because you are generally making their life better. 23. Defining your UVP with chagpt: When it comes to launching a successful digital product, one of the most important steps is defining your unique value proposition or UVP. Your UVP answers a simple but very important question. Why should someone buy your product instead of someone else's? So it's about finding that special thing your product offers that makes it stand out from the rest. Let's dive into how to craft a killer UVP by looking at the two examples from before, Sarah Johnson, the busy mom and Jason Miller, the desk worker. Okay, so you want to think of your UVP as the core promise you're making to your audience. It's what tells them, Hey, this product is perfect for you and here's why. Without a clear UVP, your product will probably just feel like one of the other countless offers out there. But with a strong UVP, you're creating something that attracts your ideal customers and shows them why your product is the perfect fit for their needs. Just like before your UVP starts with knowing your audience inside and out. You can't promise value unless you know what's valuable to them. So let's look at Sarah and Jason again. We know that Sarah is a 32-year-old mom who wants to lose 15 pounds, tone her body, and feel more confident. Her life is busy and she consumes content on Instagram, in short, easy to digest formats like infographics and videos. For Sarah, her time is her biggest obstacle and she needs something that fits into her hectic schedule. We also know that Jason is a 29-year-old office worker dealing with the challenges of a sedentary lifestyle. He wants to lose ten pounds, improve his posture, and feel more energetic. He consumes content through podcasts and YouTube videos and is active on LinkedIn. Jason's biggest pain points are lack of time and afternoon energy slums. So with this info, we can figure out how your product offer stands out from the crowd. This is where you lean into your unique perspective, skills and approach. For Sarah, your product can stand out because, for example, it's designed specifically for busy moms. It offers 15 minute workouts. She can do at home with no equipment, or it includes family friendly meal ideas that save time and cater to picky eaters. So this is pretty much what we did before when we designed the product for her. For Jason, your product might be unique because it is tailored to desk workers. It includes desk friendly stretches and posture exercises, or it focuses on quick energy boosting routines and healthy office nick ideas. So similar to the product design process, the key is to identify the features that make your product a perfect fit for their very specific needs. When you're coming up with your UVP, you also always want to focus on the benefits of your offer. Remember that its value isn't just in what the product does, it's about the benefits your audience will get from it. People don't just want a workout plan. They want to feel stronger, more confident, and more energetic. So always think about the transformation that your product offers. Sarah, the benefits might look like this. She might feel energized and confident while juggling mom duties. She can finally stick to a fitness routine that's realistic and effective, or she might enjoy meals that are both healthy and family approved. For Jason, the benefits might be that he can avoid the afternoon slump and stay productive at work, or he might feel more confident and comfortable in social and professional settings, or he might improve posture and reduce back pain from long hours at a desk. These benefits are what will resonate with your audience. They are the results that your product can deliver. Based on all of this information that we've gathered before, we can now use a very specific prompt within CHATBT to help us generate a CIUVP. The prom will be somewhat long, but it has to be because it needs to be very specific to work. So here it is. Give me a one sentence unique value proposition based on the following customer avatar, product, and outcome. And then all you have to do is just fill in the info that you've gathered before about your ideal consumer, about your product ideas and its outcomes and goals. I already filled in the info for both Sarah and Jason, along with everything else that ChtGBT needs from me. So here's what it's bit out for my UVP. Sarah's product, I said, 50 minute workouts and simple meal ideas designed for busy moms, want to feel confident, strong and energized. For Jason's products, it gave me quick desk friendly exercises and energy boosting tips for office workers want to stay fit, focused, and pain free. Notice how these messages are short and to the point, but still highlight the unique features and benefits of each product. Your UVP should always be easy to understand and immediately grab your attention. A, your ideal customer automatically knows this product is for them and for no one else, which also builds more trust and excitement. Of course, you can also ask ChehBT to give you a list of several different UVPs that you can then choose from or refine later on. This isn't set in stone, and you can always change it later on. But see your UVP as a tagline for your product that describes what makes it stand out and what makes you different from all of your competitors. You can then use this tagline whenever you talk about your product. So in your content, emails or directly on the product sales page. 24. Marketing funnels introduction: Once you have your product, you obviously need to market it. Marketing is the art of turning random people scrolling online into paying customers. To achieve this, we will use a marketing funnel, which I want to explain in this section. A marketing funnel is like a roadmap that guides potential customers from the first time they hear about you all the way to becoming loyal fans. It generally follows four main steps that we will look at in more detail. One, awareness. This is where you grab someone's attention online. To consideration. Here people know who you are, but they're still deciding if they should buy from you. Three, conversion, this is where you present your offer and make the sale and four retention, which is all about keeping customers engaged and recommending other potential offers. So in the following lessons, we will go deeper into each of these stages, and you will learn how to use content marketing to attract your ideal audience, how to set up simple email funnels to keep potential customers engaged, how to create a high converting sales page, and how to keep customers happy and turn them into repeat buyers. I will also show you how to map out your own funnel step by step and how to brainstorm content ideas, write emails, and optimize your sales process. Let's get started. 25. Marketing funnels & customer journeys explained: In this lesson, I want to explain the basics of a marketing funnel, what it is, how it works, and how you can automate it. All this is key if you want to take your leads, so your potential customers from casually browsing to becoming loyal fans of your business and products. Okay, so first things first, what even is a marketing funnel? It's essentially a model that shows how someone interacts with your marketing as they go from becoming aware of it to becoming your customer. Like every funnel, it's wide and open at the top and narrow at the bottom. So it starts with a lot of people who might be interested in your product, and it narrows down to the few who actually buy. The funnel represents all the stages your audience goes through before they make a purchase. Within this funnel, there are usually four key stages each buyer has to go through. Awareness, consideration, conversion and retention. Let's go through them all and explain what they mean. First, awareness. This is the starting point. At this stage, people don't know you exist. They're just going about their lives until they stumble across your brand online. So your job is to pop up on their radar. How do you do that? Well, it's all about creating visibility. This can be done through social media posts, blog articles, videos, ads or SEO. These are all tools that you can use to grab attention. The goal is to make people say, Oh, I've heard of this person or I've heard of this brand. For example, let's say you're a fitness coach specializing in helping busy professionals get in shape. You might write a blog post titled Five Simple exercises that you can do at your desk, or you might record a YouTube video showcasing client transformations. You're not pushing a sale yet in that type of content. You're just introducing yourself. If you are doing content marketing, the focus is usually on being helpful and being interesting, sometimes also entertaining. You just want to make sure your audience gets to know you so they might turn into potential client later on. The next stage is consideration. Once people know you exist, some of them will start to show interest. This is the consideration stage. Here, the potential customers are weighing their options and thinking, Is this product right for me? Your goal at this point is to build trust and show value. You want to make it easy for them to understand why your product or your service is worth their time and money. Good ways to do that include providing more valuable content, targeted to your customers, sharing success stories or testimonials from past customers, and staying on their radar with regular check ins. If we use the example of a fitness coach again, you could create a free seven day fitness Jump Start email series, for example, which shows people quick wins that they can achieve right away. You could also post client testimonials on your social media, highlighting how you've helped someone lose weight or build strength, even with a hectic schedule. This stage is all about helping your audience feel informed and confident. You're giving them the tools to say, Yeah, this is exactly what I want. The third stage then is conversion. This is the moment of truth. This is where all your hard work pays off, literally. And here, your lead finally becomes a customer. In plain terms, this is when they pull out their credit card and buy from you. To make conversions happen, you need to make buying as easy and appealing as possible. Here are some strategies for that. You can create an appealing sales page with all the necessary info on your product. You can create compelling calls to action, so your client knows exactly what to do and what they will get. Or optionally, you can also offer a special deal, like a free first session or a limited time discount. For our fitness coach example, this could mean creating an easy to navigate coaching page with all of your offers and programs along with the results that your clients typically see within a specific time frame. You can then link to that page via email and remind your audience of all the special deals that you run throughout the year. Of course, converting your audience into bias isn't easy, and not everyone will convert right away, and that's okay. Some people need a little more time, and others might not be the right fit for your product at all. Focus on those who are ready and willing. Okay, the last stage we need to look at is number four retention. You've probably heard the age old saying that converting an existing customer, again, is ten times easier than converting a stranger. That is what retention is all about. This is where you turn your one time buyers into repeat customers and loyal fans. Basically, all retention strategies focus on keeping your customers happy and engaged, and all you have to do is build on your existing relationship. Here are some ways to do that. You can continue to send out quality emails and interesting content. You can offer loyalty programs or discounts for repeat purchases. You can share tips, tricks, or resources related to the product that they bought, or you can keep them in the loop about new launches or exclusive offers. Now let's go back to our fitness coach example again. After a client completes their initial coaching session or buys your program, you could send them an email with progress highlights and suggest a follow up program to build on their success. You could also invite them to join an exclusive client only online group for ongoing support and motivation. Retention isn't just about selling more, though, it's also about building a community of people who love your brand and want to stick around. Great. Now that you understand the basic stages of a marketing funnel and the customer journey, let's recap the most important earnings again. A marketing funnel is like a roadmap for your customers that usually includes four main stages. One, awareness. Here, you want to grab attention and make your brand known. Two, consideration. Here you educate and build trust so potential customers see your value. Three conversion, here you make the sale and four retention. Here you build on the existing relationship and encourage loyalty. Of course, it's not always a one size fits all process. Some customers move through the funnel quickly while others take their time. Some may even bounce around going back to the consideration stage after you thought they were ready to convert. All of that is normal. The reason you need to understand the general framework is because it helps you tailor your marketing strategy to meet your audience where they're at right now. See it kind of like being a good host at a party. You wouldn't shove food in someone's face the second they walk into the door. First, you would welcome them, then you offer them a drink, and then let them make some small talk before serving the main course. Understanding these different marketing stages allows you to create the right content for the right audience at the right time. It will also help you focus your energy on the people who are most likely to convert. And of course, it will build stronger relationships with your existing customers. I know this is probably a lot of new information if you are a complete beginner, but at its core, your marketing funnel is about understanding your potential customers. So the same as all of the other sections that we've talked about in this course, it always comes down to understand your target audience. If you know what your audience needs and when they need it, you can guide someone from asking, who is this guy to here, take my money. 26. Mapping your marketing funnel with chatgpt: Now that you know what a marketing funnel is, let me show you how to map one out step by step. So how to design your very own using what you've learned so far. For this lesson, we will again use the customer Avatar Sandra that we've created before. Also, let's assume that based on the last section, you decided to create a quick and helpful digital program for her priced at around $99. I will now show you how to build a very simple marketing funnel around this information that covers all the funnel steps we talked about so far. So awareness, consideration, conversion and retention. General outline of the funnel is as follows. They go from content to email list to sales page and then repeat. This is about the simplest funnel you can imagine, and it's perfect for beginners. If you look at the four steps, so content email list, sales page, and repeat, they all perfectly align with the four funnel stages of awareness, consideration, conversion and retention. Content goes with awareness, email list goes with consideration. Sales page goes with conversion, and repeat goes with well retention. So what we want to do is bring the potential customer from our content to our email list, to our sales page, and then repeat the whole process. That is basically your marketing funnel in a nutshell. What I will do now is walk you through each of these steps and show you how to plan everything out. It's a lot easier than it might seem at first, but there are a few things you need to know as a beginner. Obviously, we will start with step number one awareness. We know that Sandra spends her free time scrolling through Instagram. That's your chance to grab her attention, and this is where content marketing comes into play. The awareness stage is all about showing up in her feed with engaging content that makes her stop scrolling and notice you. The goal here isn't to sell, but to introduce yourself and offer value. It's a free way that you can present your brand to the world while not being overly salesy. To be effective, your content should target Sarah's pain points and her goals. Here are some example formats for her. You could create infographics like three easy ways to squeeze in a workout as a busy mom, or you could create short videos showing quick at home exercises that she can do in 50 minutes, or you could create carousels titled How to Meal Prep when you have zero time, or you could create inspirational post showing before and after transformations of moms like Sandra. Point of these posts is twofold. One, they introduce your brand, so Sarah gets to know you and two, within each post, you want to include some sort of call to action to something called a lead magnet. We haven't talked about them in detail yet, but lead magnets are a valuable free resource that you offer in exchange for someone's contact information, usually their email address. They are designed to attract potential customers like Sarah, in this case, by offering them something small of value for free, such as a downloadable guide, checklist, webinar, or a free trial for something. These lead magnets are how you stay in contact with your potential customer to nurture the relationship later on. Because if they only see your content once, chances are they will forget you in a few moments and move on. On the other hand, if you get them to sign up for your lead magnet after seeing your content, you have your foot in the door and can establish a deeper relationship via email. ChachiPT can help you both brainstorm content ideas as well as help you create lead magnets. So let's do that now. You can use the following prom for content ideas. I'm targeting Sarah, a 32-year-old mom who wants to lose 15 pounds and feel more confident, but struggles with finding time for fitness due to her busy schedule. She consumes content on Instagram mainly and prefers quick actionable tips in infographics or short videos. Generate a list of ten content ideas that would capture her attention during the awareness stage of a marketing funnel. These ideas should address her pain points, provide value, and align with her goals or challenges. Include a mix of formats and highlight how each piece of content will engage her. When you use this prom correctly, ChehiPT will give you some ideas for very targeted content that is perfect for your customer Avatar, and it will also highlight how the content resonates with them. Okay, now on to the lead magnet. For it, please use the following prompt. The first part is basically the same as in the last prompt. I'm targeting Sarah, a 32-year-old mom who wants to lose 15 pounds and feel more confident, but struggles with finding time for fitness due to a busy schedule. She consumes content on Instagram and values time saving and actionable solutions. Just five irresistible lead magnet ideas that would appeal to her. For each lead magnet provide a catchy tile, a brief description of what it includes and an explanation of how it addresses her biggest pain points or fulfills her needs. I have found that the ideas Chi PD comes up with for lead magnets and contents are pretty high quality, and there's very little need for adjustment. Don't worry about the specifics right now. I've created separate lessons for the actual content and lead magnet creation later in the course. For now, we're only interested in the general structure of your funnel. Once you have your content and lead magnet ideas, you have to connect the two. So depending on the platform you're on, you will have to integrate the lead magnet in a different way. For example, on Instagram, you should include it in your ink bio, of course, through things like Linktree. On YouTube, I suggest you include it in the video description and in a pin comment. On your blog, you can just link it directly, but make sure that whatever you link or post on social media always follows the platform's guidelines. For the sake of this example, let's assume Sarah saw your content on Instagram and downloaded your lead magnet, which was a downloadable guide. This moves her from the first stage of the funnel into the second stage, which is consideration. Now that Sarah has downloaded your guide, it's time to build trust and show her why you're the coach and expert that she needs. A consideration stage is the stage where she's deciding if you're the right fit for her. An automated email sequence is your best friend here. When Sarah signs up for the guide, she should immediately get a welcome email, thanking her and giving her the download link for the lead magnet. Then over the next few days, she will receive a series of follow up emails that build trust and talk about how you can help her out. I won't go over the specifics of which email does what because we will talk about that in a different section. For now, just know that eventually your emails will point her to your program, which then brings us to step three conversion. Obviously, the goal of every business is to make money, which is where the conversion states then comes into play. Sarah has been receiving your emails and now she's interested in your products or in working with you. So we want to make it easy and enticing for her to sign up with us. That means at some point, your emails should lead her to a sales page for your program. On the sales page, she should get all the info she needs and be excited to sign up for your offering. That means the sales page should include things like a headline that speaks to her goals. For instance, something like lose 15 pounds and feel amazing in just 12 weeks, even if you're a busy mom. It should also include a clear outline of the program. So you should describe what she'll get like workout plans, meal guides, and accountability check ins, and you want to make sure that it's tailored to her needs and goals just like all the other content leading up to the sales page. Can also include visual elements like progress charts or a visual overview of your program to show how easy it is to follow. Maybe even testimonials if you already have a few clients, so include quotes, photos, or short videos from other moms that you've held before or share a mini case study about a client who achieved results while juggling a busy lifestyle. Optionally, you can also include a special offer like a discount. All in all, you want to make sure the sales page is simple and easy to navigate. It's better to have a plain looking sales page that does the job than having a complicated one that might look nice but doesn't convert. And of course, include a big clear call to action like sign up now at the end. ChetGiPT can also help you here. You can ask it to come up with the Salespage structure, draft the sales page copy, or create subject lines for a discount emails. We will do all of that later in the course in more detail. Once Sarah signed up and started your program, we move to the last stage which is retention. The retention stage is about keeping her engaged, helping her see results, and turning her into a loyal client who sticks around and recommends you to her friends and family. Here we can also use emails that deliver more valuable content. So in a way, step four is the extension of step two, because in our super simple marketing funnel that we're using, emails are used as the main tool for both. Here are some ideas for content that could be included in step four. In terms of progress check ins, you can send weekly or bi weekly emails asking how she's doing. This can be super simple stuff. For example, Hey, Sarah, how was your week's workout? Don't forget consistence is key. Or you can include a survey asking for feedback or specific struggles that she's facing currently. In terms of bonus content, you can share exclusive tips or mini guides. For example, how to stay active during the holidays or five healthy recipes your kids will love. You could offer many challenges like a seven day step goal challenge to keep her motivated. There's also the possibility of celebrating wins. For instance, you can reach out to her with something along the lines of, Sarah, you've completed four weeks of the program. Way to go. Or if you have her permission, you could also feature her success story in your emails or in your community to inspire other potential customers. Of course, at some point, you also want to offer some sort of Opsel opportunity. So, for instance, when she's finished the program, you can introduce her to your next offering like advanced coaching or a group fitness class, or you can offer a loyalty discount for returning clients. And lastly, there is also the possibility of offering affiliate programs. Here, you give people a share of the revenue if they refer your program to someone else. This can easily be automated with most sales page programs out there. The great thing is that Cheti PT can create most of these emails fairly quickly and easily. For example, a sample prompt for a first draft could be write a series of motivational emails for a client, and then you describe the client who's halfway through my program, and then you describe your program, encouraging them to keep going and highlighting their progress. Or you could ask it something along the lines of give me ideas for four biweekly emails that lead up to my advanced coaching program after someone purchased my beginner program. The options are really endless here. But before you go crazy with step four, make sure you have steps one through three down because getting your first sale is often the most complicated thing as a complete newbie. That's why understanding the logic behind the funnel is so crucial. Here's a quick overview again, just to recap the most important things. In stage one, the awareness stage, we use Instagram content to grab Sarah's attention and offer her a lead magnet. In stage two, the consideration stage, we send out automated follow up emails to build trust and show her the value of working with you. In stage three, the conversion stage, we lead her to their sales page with a clear offer, and in stage four, the retention stage, we keep her engaged with ongoing emails, bonus content, and referral incentives. By mapping out these steps, you can create a customer journey that not only helps your ideal customer achieve their goals, but also builds a loyal client base for your business. 27. Content marketing introduction: Now that you have seen the whole marketing funnel mapped out and understand the logic behind it, over the next few sections of the course, I want to guide you through implementing each of the funnel steps and show you how to turn your ideas into live campaigns. That means you will learn how to create content, how to set up your email list, and how to design your sales page. I will do my best to explain them in as much detail as possible to help you get started right away. In the next lessons, we will begin with content marketing. I want you to think of content as the fuel for the top of your funnel that brings in new potential customers every day. We will talk about what it actually means to do content marketing, the different types of content that you can create, and I will also share my very own content creation process with hachBT that I use for my own business. Let's get started. 28. Content marketing explained: Content is king. At least that's what everyone says. But what does it actually mean? And what even is content marketing? That's what we will go over in this lesson. To start off and to put it as simply as possible, content marketing is the process of creating and sharing a valuable, relevant content to attract an audience. It's not so much about pushing products or hitting people with constant sales pitches. Instead, it's about building trust, solving problems, and giving people something genuinely useful, all while softly guiding them towards what you have to offer. The beauty of content marketing is that it's more about building relationships than making a quick sale. Imagine walking into a store and immediately getting bombarded with buy this or you need that. This is pretty off putting, right? Content marketing takes the opposite approach. It says, Here's something that might help you, and then lets people come to their own conclusions. Over time, this approach builds a connection that feels authentic and valuable. Now let's tie content marketing into the framework of the marketing funnel that we talked about before. As you remember, a marketing funnel is all about the journey that your audience takes. The top of the funnel, people are just starting to become aware of you. They might not even realize that they have a problem yet. As they move down the funnel, they begin to see you as a potential solution. By the time they reach the bottom, they're ready to buy. Now here's the critical point. Content fuels the top of the funnel. Without good content, people won't even know you exist. Imagine you're trying to sell a fitness program and you've put all of this work into creating the program. But if you're not also creating blog posts, videos, or some other type of content that people can discover online, how will anyone find you? Content marketing is how you cast a wide net and draw people into your world. Think of it as setting up a friendly introduction. People get to know who you are, what you stand for, and why they should care about what you have to offer. The goal of the top of the funnel and therefore, the goal of your content is almost always awareness. So your goal is to get noticed. This is why your content should be focused on topics that your ideal customer is already interested in. It's not about promoting your product yet. It's about creating value. So for example, you could write blog posts about ten healthy breakfast ideas for busy moms. Or you could record a video on how to Snack Smart as a m without breaking your daily calorie goals. This kind of content solves small problems, answers questions, and makes the right people pay attention to you. Think of it as being the helpful friend who always has great advice. When you consistently offer value, people will start to trust you. Of course, it's not about throwing random tips out into the ether. You want to target the topics that matter most to your audience. This way, they see you as someone who truly understands their needs. Think about content marketing as planting seeds for the future. Each piece of content that you create is like a little breadcrumb leading them closer to your products and business. But creating awareness isn't just about writing the right blog posts or making the right YouTube videos. It's about choosing the right platforms to share your content on. Always ask yourself, where does your audience hang out? Are they scrolling through Instagram? Are they searching Google for answers? Maybe they're watching YouTube videos primarily. Knowing where to show up is just as important as what you're saying. Of course, if you did your due diligence during the audience analysis, you already know all of this, your content creation process is already streamlined. Another great thing about content marketing is that good content doesn't just sit there. It works for you over time. A blog post written today could still be drawing in traffic months or even years later. Same with a YouTube video that can be searched for forever or at least as long as people continue to use YouTube. This is the beauty of what's called evergreen content. These are content pieces that stay relevant over time. For example, a beginner's guide to healthy eating will still be relevant in ten years. Same with a piece of content on how to lift weights as a woman. As a general rule of thumb, you want to create a lot of this evergreen content compared to more timely or trendy stuff that might be out of fashion in a few months. Of course, consistency is also key here. If you only post every now and then, it's very hard to build momentum. Imagine trying to grow a garden, but you only water the plants once a month. They would die, probably, right? Same with your audience. It needs regular touch points to stay engaged. This doesn't mean you have to post daily, but you should create and stick to a realistic schedule. Also remember that content marketing is a long game. It's not about overnight success but about building something sustainable for the future. With every post, video or article that you create, you're investing in your brand and in the relationship that you're building with your audience. Over time, these efforts compound, which creates a very powerful connection between you and your potential customers. Because at its core, content marketing works because it builds trust, and building trust takes time. People don't like to be sold to, but they do like to feel helped. When you consistently show up with helpful and valuable content, then people will start to see you as an expert. So they will feel like they know you and they're more likely to trust you when it comes time to buy. 29. Creating content ideas with chatgpt: Great. Now that you understand the essence of content marketing, it's time to create some. In this lesson, I want to show you how to easily come up with content ideas for all kinds of platforms with the help of hGBT. For this, I created the following prompt. Create ten content ideas based on the following information, and then you have topic, audience, platform, tone, goal, and additional instructions. The prompt is pretty self explanatory, but let me walk you through each thing you need to fill out just so you understand it. As always, you want to have your customer avatar in mind when filling this out. Again, Sarah, who we always use. So for topic, we will fill in something like fitness tips for busy moms, but you can also play around with this, and you could also use something like health tips for moms in their 30s or something similar. You can even get super specific and write something along the lines of gym exercise routine for 32-year-old mom who wants to lose 15 pounds. For audience, you want to choose something that best fits our avatar. So again, something along the lines of 32-year-old, busy mom or stressed out mother in her early 30s, something like that. For platform, we will use Instagram in this case, because we know from our audience analysis that Sarah hangs out on Instagram the most. So that's where we can best reach her. For tone, you kind of have to find your own marketing tone. I would probably use something along the lines of colloquial and friendly, but you could also use adjectives like educational, engaging or encouraging and inspiring. Again, try a few that best represent what your brand is about and then see what he GPT spits out. For goal, you want to specify what the post should achieve. I'll put something like motivate the audience to start their health journey and increase brand awareness through education. Of course, there's a lot of overlap between goal and target audience. So you don't always have to fill out both. And lastly, in additional instructions, you can put anything that might come to mind. So for example, you could put suggest content ideas for a mix of different formats, Instagram reels, carousels, single image graphics, photos, et cetera. Once the prompt is done, let's run it and see what we get. As you can see, you now have a list of ten content ideas tailored to your target audience. What you would do then is pick one or more that you like, and then have Che ChiPT specify it a little more. So for example, let's say you like the content idea six. My morning routine for busy moms and then for format, it said real, showcase your morning fitness routine in under 60 seconds, for example, stretching while making coffee, quick yoga before the kids wake up, et cetera. Add texts like wake up, stretch, breathe and survive the chaos. With this result, you could then ask Chachi PT to write the entire script for you with the following prompt. Use the content idea number six, my morning routine for busy moms and write a script for the voiceover. It should be a maximum of 60 seconds when read out loud and include the following things. Waking up at 6:30, brushing my teeth at 6:35, stretching while making coffee at 6:40, and quick journaling before the kids wake up at 6:55. Of course, that's just me spitballing here, and you can probably come up with better content specifications for your own audience. The goal is to use ChIPT for the time consuming stuff like script writing or content ideas if you are having a stressful day. Now, you can, of course, also play around with the initial prompt. For example, let's change the platform, and instead of Instagram, we want to generate content ideas for YouTube videos. In that case, we would change the platform to YouTube, obviously, and under additional instructions, we would either change it to something YouTube specific like YouTube long and short format or simply delete the additional instructions because YouTube doesn't have as many different content types as Instagram. So this is what the new prom would look like. I think by now you are understanding how this prompt works. Generating content ideas with CheBT is actually super easy, and it's really a perfect tool for this. Again, this is just one of many prompts that I have found very helpful over time, especially when I want to create targeted content quickly for my ideal audience. 30. Keyword research with chatgpt: In the last lesson, I showed you how to use ChechPT to come up with content ideas. And to be honest, you could just get started with the ideas that we generated. However, some people prefer to do keyword research before they create their content. So that's what I will show you in this lesson. As you know, keywords are the words and phrases that you type into your search bar to find what you need, whether that's on Google, YouTube, or some other platform. A good content creator wants to make sure that when people search for a topic, their content pops up. It's a great way to bring new eyes on your content, build an audience, and establish yourself as an expert in your niche. But before we can do that, you obviously need to find these keywords first. Let me show you how to use ChehPT to find highly targeted keywords for any niche in just a few minutes. So for this, I created the following prompt. Give me a list of targeted keyword ideas for, and then you insert your topic. My audience consists of, and then you describe your target audience, including their demographics, interests, and pinpoints. The keyword should be short tail or long tail and optimized for, and then you include whatever platform you prefer. Provide at least 15 keyword ideas grouped into relevant categories. Now, this prompt should be pretty self explanatory, but you might not be familiar with the phrases short and long tail. Basically refer to how long a keyword is. Short tail keywords are broad general search terms that usually consists of only one or two words, like the keywords, weight loss or fitness tips. They have very high search volumes, but are also very competitive, making it harder to rank for them. Long tail keywords, on the other hand, are longer and more specific phrases like keywords such as best weight loss tips for busy moms or ten minute homewout for beginners. Have lower search volume, but also less competition, meaning they're easier to rank for and often attract a more targeted audience. For new content creators, long tail keywords are usually the better choice because they help reach the right audience and improve search rankings more quickly. Okay, with that in mind, let's customize the prompt to our needs. So we will write, give me a list of targeted keyword ideas for weight loss. My audience consists of busy moms with a lack of time. The keywords should be long tail and optimized for YouTube. Provide at least 15 keyword ideas grouped into relevant categories. In this case, we are asking Che Chi PT to come up with keywords that are long tail because they're easier to rank for, optimize for YouTube because that's the platform we're going with in this example, focused on quick and practical solutions because our audience are busy moms who don't have a lot of time. And I also wanted to group the keywords into different categories. So it's easier for me to later pick the most interesting ones. Alright, here are the 15 keyword ideas that Che Chi PT gave me. The categories are quick and easy workout for moms, meal planning and nutrition for weight loss, lifestyle and habits for weight loss, weight loss without exercise, and mindset and motivation for moms. Each comes with three keywords underneath. At the end, it also made a list of the top five high impact keywords for YouTube titles, such as ten minute fat burning workout for busy moms, meal prepping for weight loss when you have no time, daily habits to lose weight as a busy mom, how to lose weight without working out for busy moms, and how to stay motivated to lose weight as a busy mom. See how specific and targeted these keywords are. Instead of something super broad like weight loss tips, you now have long tail keywords that busy moms are actually searching for. Now, once you have them, what exactly do you do with these keywords? I would pick the top three to five keywords that seem most promising to you or that most match your expertise, and then you start creating content around them. If you want, you can also validate them further by typing them into YouTube and seeing if there's already content on that specific keyword. If not even better, but if so, then you can try to see if the content that is already out there can be improved upon in some way. Maybe the way they present the information isn't as great, or maybe you can improve some platform specific things. So in the case of YouTube, maybe you can come up with a cashier title that includes the keyword and a better thumbnail. I will show you how to use ChehPT to create targeted content later, but make sure that whatever type of content you are creating, don't just use the keyword in the title, but also within the content itself. So either in your video script or your blog articles. You want, you can also create multiple pieces of content around similar keywords to dominate a very specific sub niche. So if one doesn't rank as well, you still have the others. This will really establish you as an expert and help you build a brand in a specific niche. Before I wrap up this lesson, let's also talk about common mistakes that people make with keyword research. First one is probably thinking that keyword research is outdated. While it is true that with AI and fancy algorithms, platforms place less emphasis on titles and keywords. This is why some creators now go for very vague or short titles that sound more intriguing. Oftentimes, these types of content do actually get more attention. For example, a video with a short catchy title and a clickbait thumbnail will probably do better on YouTube than a video that uses a more straightforward title like the one we just came up with. The problem is that in such a case, more views doesn't translate to more targeted customers, which is what you're ultimately interested in, right? Most of the views will come from people outside of your niche and they would never be interested in your products and offers. So much of that traffic is useless for you. That means while your keyword oriented content might get fewer clicks, these clicks will be way more targeted and therefore, way more likely to buy from you down the line. The next mistake is picking very broad and competitive keywords, and we already talked about this before. For example, if you are a beginner and trying to rank for a keyword like fitness, you're competing with millions of other creators and big name brands that already dominate search results. These creators have high authority, tons of backlinks, and years of content built around the terms. The chances of a new smaller creator ranking for such a broad keyword are extremely low and will probably be a waste of time. Instead, it's usually smarter to niche down and go after long keywords like the ones we just talked about. These keywords still get searched for but have way less competition and are more specific. So you can target them towards a very specific demographic like busy moms. These phrases not only make it easier to rank for, but also attract more targeted audience, we're actually looking for what you have to offer. Broad keywords might seem appealing because of their high search volume, but without a massive SEO budget, you're much better off focusing on low competition keywords that give you a real chance to stand out. And this goes for all types of search engines. So not just YouTube, but also Google Bing, and the others. The last mistake I want to talk about is not testing different keywords and just sticking to one without seeing how it performs. Just because a keyword looks good on paper doesn't mean it will actually bring traffic or engagement. Search trends change, competition shifts, and sometimes the words people use to search aren't what you expect. Keyword research is both a science and an art. So if you're only using one keyword strategy and not experimenting, you might be missing out on better opportunities. A smart approach is to test multiple variations of your keywords in your titles and then to see which ones are actually attracting viewers. For example, instead of just using easy weight loss tips for busy moms, try variations like quick weight loss hacks for busy moms or simple ways to lose weight fast as a mother. Then you create content around all of them and track which one gets the most clicks. Over time, you will notice patterns and can then refine your keyword strategy based on real data instead of just guesswork. Oftentimes you will be surprised about what works and what falls flat. 31. Creating SEO optimized blog posts with chatgpt: Creating an SEO optimized blog post with HGP is super simple and if you already know your audience and their pain points, you can feed all of that info into JGBT. So in this lesson, we will dig into how to use the right prompt to create high quality blog posts that not only rank well, but also connect with your audience. With Chachi BT, you can generate post ideas, craft outlines, and even have it write the entire blog post itself that fits perfectly into an SEO strategy. The trick is to know what to ask it and how to guide ChihiBT to create posts that are both useful and engaging. Okay, so to start, let's again use a prompt similar to the one in the last lesson for idea generation. But this time, we will keep it super broad. So we're just going to use the following. Create ten blog post ideas for, and then you insert your target audience that can be optimized for SEO, include a primary and a secondary keyword for each suggestion. So in our case, that would be create ten blog post ideas for busy moms in their 30s that can be optimized for SEO. Include a primary and secondary keyword for each suggestion. You then pick one or more of the ideas that you like. In this case, I will use the suggestion number for meal prepping tips for moms with a hectic schedule, along with the two keywords it gave me, for the primary keyword, meal prep for busy moms and for the secondary keyword, easy meal prep tips. Once you have this info, here's a prompt that I came up with that you can use. So hechPT will write the complete blog post based on the information that we have and also make it customized to your target audience. In this case, we wanted to target specific pain points and also at the same time, of course, be optimized for the keywords that we have. Prompt is going to be somewhat long, but bear with me. As always, the more precise you are with Che IPT, the better the results. Okay, so here's the prompt. Write an SEO optimized blog post about, and then you insert the topic. The target audience is, and then you insert the target audience, address their key pain points such as, then you list the pain points. Use friendly conversational tone that feels relatable and easy to read. A blog post should follow this structure, and then I came up with a structure that I like. First, you have the introduction. Here, I wanted to highlight the main pain points and promise a solution. Then you have benefits where you explain why addressing this issue is worth the time and money, and then actionable tips and steps where you provide practical advice or examples related to the topic. Would also like it to include some encouragement, where it motivates readers to take action and emphasize with their struggles. And lastly, I also wanted to write a call to action where I invite my readers to explore my additional resources. At this point in time, I haven't defined the resources. You could do that later on once you already have something like a lead magnet. We will talk about that later. And then of course, you also feed it the primary and secondary keywords. And then I also added a part where I say that I want to make sure the blog post is optimized for search engines by including the keywords, by writing a meta description, by structuring the content with headings and subheadings, by keeping the sentences and paragraphs short for readability, by including a relatable anecdote. This can be really helpful if HTPD gives you something of quality, it doesn't always, but more than that later. And lastly, I also wanted to include a closing paragraph that summarizes everything. Okay, like I said before, it's a fairly long prompt, but as you can see, everything in brackets needs to be filled out. So let's do that now based on the data that we already have and let's run the prompt. So for the topic, we will use meal prep tips for moms with a hectic schedule. For the target audience, we put in busy moms who struggle to find time for meal prepping. For the pain points, I used not having enough time and feeling overwhelmed by complicated meals. Then for the keywords, we will use Mal pipe for busy moms and as a secondary keyword, easy meal prep tips, and I also added meal prepping for moms. This is optional, of course. If you want, you can also enter a word count in the first line of the prompt. For example, then you would say, write a 700 word SEO optimized blog post, and then you enter the rest of the prompt. Then you hit Enter and as you can see, it generates a complete blog post just from this one prompt. At the end, it also included a call to action that we wanted along with the metter description. Now I think this is pretty crazy. When I first saw this when I first used hhiPT, I was completely blown away. Now, of course, the quality of your text result will differ. Again, it will most likely not be perfect. So once you have your first text, you should always proof read it. Not necessarily for typos, it's pretty good with that, but for overall readability. You want to read the post out loud to catch any awkward phrasing. And you can also use tools like grammara for grammar. And also don't forget to check that your keywords flow naturally. Sometimes hechiPT crams them in, and it ends up sounding weird. If you find something that you don't like, then you can either tell it to JGBT with a new prompt or simply change the initial prompt. For example, while the blog post is close to the 700 word limit that I gave it, I think it's still somewhat short. So I'm going to tell hhiPT to make it longer. For that, I will use the following prompt. Expand the text by 50%. Keep the call to action and meta description the same along with the friendly and conversational tone. As you can see, JHBT then does exactly that and gives you a longer blog post. Now there are also some more specific follow up prompts that you can use to fine to new blog post after using the initial prompt. These are just suggestions, of course, but I found them helpful. For example, a prompt to enhance clarity and flow would be review the blog post for readability and clarity. Make sure that each section transitions smoothly into the next. Break down complex ideas into simpler bite sized explanations that and then you insert the audience can easily follow. Short summary or takeaway at the end of each main section for better schemability. This, of course, only makes sense if the blog post is really long because you already have the summary at the end of the blog post. So if you use this prompt, you can probably leave out the final summary. Another prompt to strengthen emotional connection would be add more relatable anecdotes or examples that and then you insert your audience again can connect with, such as specific situations where they felt, then you insert the pain point. Use humor, empathy, and encouragement to make the tone more conversational and engaging. Sure the blog post feels supportive and motivational while addressing their pain points with kindness. Like I said before, sometimes the personal anecdotes that ChihiPT gives you aren't that great. And of course, if you have a personal brand like me, you don't want to make up a personal story completely because that wouldn't be true to my brand. So in this case, you could give it suggestions or feed it some of your personal stories in bullet points, and then it will just create the text around it. This can also be very helpful. And lastly, another prompt to optimize for SEO and engagement would be review the blog post for SEO optimization. Make sure the primary keyword is used naturally in the title introduction, one subheading, and a few times throughout the text. Check that the secondary keywords are integrated without over stuffing. You would use this prompt if it feels like hechiPT just randomly put in your keywords into the text, and it doesn't feel natural anymore. And that's pretty much it. As you can see, creating blog posts with hachPT is extremely easy. But this is also why I have to say one more thing before I wrap up this video. The ability to use AI to generate text is both a blessing and a curse. You see, if you can do it, so can everyone else. Just type in what you need, and boom, you've got a ready to use article 0R even 100 articles within a few minutes. But everyone else is doing it, too. So the Internet is probably going to be flooded with similar sounding content in a few months or years. So if you really want to stand out with text, you still have to add your own spin or personal stories or unique insights, whatever your brand has to offer. People connect with authenticity and not cookie cutter stuff. So that's where your personality makes all the difference. So I would suggest you use ChehPT as your assistant, but not as your 100% ghost writer. This, of course, also applies to all other types of content that AI can generate for you. But for blog posts, it's extremely noticeable because it's the fastest content it can create. Remember that if AI makes something easier for yourself, it also makes it easier for the rest of the world. So to stand out, you still need to personalize the content in some way. Otherwise, we will just all end up being buried under a mountain of boring AI generated content that no one really enjoys. 32. Creating video scripts with chatgpt: In this video, I want to show you how I use HCPT to plan my video content and also how I use it to help me with script writing. Video marketing is the most powerful form of content marketing in my opinion, because people actually get to see whatever it is that you're doing. So you can more quickly connect with them, be it through your voice, facial expressions or just your energy on camera. The problem, of course, is that recording a video can seem like a massive undertaking, especially if you're not an experienced content creator. To plan, write scripts, record, edit, the list goes on and on. So in this lesson, I want to show you how to streamline everything and how to use HHIPT for this. In fact, I will show you the exact process that I use to create all of my videos for my YouTube channel, which have gathered millions of views and countless leads for my marketing funnel. So to start off, you actually want to create a very specific type of video called talking had videos. These are the ones where it's just you in front of a camera talking directly into it, like I'm doing right now. Think of it like having a face to face chat with your audience. These types of videos are super popular for tutorials, vlogs, or explainer videos because they feel very personal and engaging. The great thing about talking head videos is that they are very cheap and quick to produce. Remember that building an audience on pretty much every online platform demands consistency, and there's just no way that you can create a Hollywood style product trailer for your product every week. You simply don't have the time or the budget. But fortunately, you don't need to because talking head videos are perfect for marketing, and really all you need is a camera, a microphone, and something to say, of course. I would even go so far as to say that if all you focus on for your marketing was record quality talking head videos every day. After a few years, you would probably be among the top marketers in the world, no matter what product you're trying to say. That's the power of good video marketing. Now, even though talking head videos are the simplest form of marketing video to create, they still require some effort. So now I want to show you how I automate most of the creation process with CHECP to keep everything as efficient as possible. Step one is to brainstorm video ideas. Before you can even start recording your video, you need a solid idea. I think about my business pretty much every day. So what I do is simply use Google Keep document, where I write down every question or idea that pops into my head that is related to my business and that I could share with the world. So an example for a health and fitness channel would be that you browse the produce aisle at your local supermarket and see that there's a green and red bell pepper. Wonder which one you should take, so you start gouling them and learn that green bell peppers are really just unripened red peppers, which means that red peppers usually have a slightly higher nutrient content. Now, this might sound like random information, but it's actually a perfect idea for video. So in that case, I would write down the video idea in my phone and go about the rest of my day. Of course, creating a video around green versus red bell peppers isn't very targeted. So it might not be the best piece of content for every health and fitness brand out there, especially if you want to create content that is only relevant for your audience. But it was just an example, and I'm sure you can find ways to connect simple everyday tips with your target audience. The point I was trying to make is that usually, at least for me, content ideas are fairly easy to come by. But if you don't have any, that's not a problem either. Just like we did before, you can also ask HGBT for video content ideas. Here, I would use our initial prompt again and tweak it for video creation. So you would say, create ten video ideas based on the following information, and then you put in your topic, your audience, the platform, the tone, the goal, and any additional information if you need it. Like I said before, I'm lucky to come up with new content ideas almost every day, so I actually don't use this prompt very often, but it can help you if your creative juices aren't flowing. After that, the next step is to prepare for the video. Before you hit record, the most important thing is to have a solid plan. I know that winging it might sound fun, but it usually leads to rambling and a messy video. So you kind of want to plan what you want to talk about in the video. This usually happens in two steps. First, you have an outline, and then optionally, you can create a script. An outline is like your video's roadmap. It gives your content a clear flow and helps you stay on track while recording. Think of it as the backbone of your video. You usually shouldn't skip this step. Here's where HGPT can help you with creating the outline. You want to start by asking it to create an outline for your specific content topic. For instance, if we stick to the health and fitness niche again, if you're making a video about healthy snacks on a budget, a super simple but effective prom would be give me an outline for a video about healthy snacks that are affordable. As you can see, the prompt is nothing fancy, and ChachiPT will give you something along the lines of an introduction, and it might include why eating healthy doesn't have to be expensive. And then it might list a few tips. So tip one, you want to buy in bulk. Tip two, go for seasonal fruits and veggies. Tip three could be prep your snacks at home, and then maybe a wrap up where you recap everything. Now you already have a possible structure to follow for your video. You can tweak it, of course, if you need to, but this saves so much time compared to starting from scratch with your research. Now, with a few weeks or months, some people can even record videos just using the outline and they don't even need to write a script anymore. But in the beginning, I suggest you use a script and write it once you already have your outline. The script helps you sound polished and more confident in your videos. Plus, it makes sure that you don't forget any key points. ChehiPt is also perfect for that because it can take your outline and then turn it into a full blown script within seconds. Here's the prompt that I usually use for that. It's only a little longer than the outline prompt. I would ask it to write 1,000 words for a video titled, and then I insert the video title. Use colloquial language and simple grammar because that fits my brand. Don't use bolt formatting because it makes it easier when I copy the script and write a four sentence introduction and then discuss the following. And then I would just insert the most important parts of the outline. Really, all you need to adjust in this prompt are the video title and the few bullet points that should be included in the video script. I said before, you can use the video outline that Chad GBT gave you before. Also, I found that 1,000 words translates to about eight to 10 minutes of video depending on how fast I speak. This is the perfect length for a talking head video, by the way. You can also keep a truder or ask ChhBT to make it longer, but keep in mind that at some point, hechiBT will only add fluff, especially if you don't add any new topics to the topic list. So the longer the video, the more ideas you need to have in your outline. Otherwise, the end result is too vague and not that great for an interesting video. Let's go through an example so you can see how this works in action. Let's say I want to create a video titled something along the lines of simple Diet hacks for busy moms in their 30s. So a little more targeted than the video idea that we had before. First, I would ask HHPT to give me an outline for such a video. So again, use the prompt, give me an outline for a video about simple diet hacks for busy moms in their 30s. Then I would use the outline to fill in the info for the second prompt. So I would say write 1,000 words for a video titled simple Diet hacks for busy moms in their 30s. Use colloquial language and simple grammar. Don't use bold formatting, write a four sentence introduction, and then discuss the following. And then I will list them. So hack one, plan ahead with batch cooking, hack two, embrace smart snacking, Hack three, hydrate efficiently, hag four, simplify breakfast. Hag five, use pre cut or frozen ingredients, hag six, master quick, healthy dinners and hag seven, outsource whenever possible. Also add a quick conclusion at the end. Then you run the prompt and Chachi Bit will deliver you your complete video script. Now, just like in the case of a blog post, chances are you still need to tweak the output a little bit so it fits your personal tone of voice and presentation style. But the first draft of the script is already done. This stuff used to take me hours. So having AI do it is really a game changer for me. Once the script is done, you're pretty much ready to record your video. What you need now is a camera, a microphone, and some sort of teleprompter, so you can read the text while recording yourself. I will talk about how to set everything up in a different video. 33. My talking head set up: In this lesson, I'm going to walk you through my complete DIY setup for recording talking head videos. It's how I create all of my marketing videos that I use to get leads. I will show you how I create these professional looking videos without spending a fortune and without getting overwhelmed by fancy gear. In fact, I would call this the lazy guy's guide to recording talking head videos because you don't need to be a professional videographer or a sound expert to pull this off. It's perfect for anyone who doesn't want to deal with overly complicated tech. Okay, so here are the things that you will need. Let me say that while some of the gear in the setup might sound expensive at first, keep in mind that this is all the tech that I need to run my online business. Usually, to start a business from scratch, you need thousands or hundreds of thousands of dollars. While this setup will run you a couple hundred bucks. The first thing is obviously a laptop or a computer, and I'm assuming you already have that. Next, you need some sort of camera. I know a lot of people swear by using DSLR cameras for their video, which will definitely give you the best image quality. But honestly, I always hated having to put my DSLR on a tripod when I wanted to record something. Then you have to take out DSD card and transfer the video to your computer only to have to do everything again. That's why nowadays, I think some webcams are way more practical. The quality isn't as great as a DSLR, of course, but it's usually good enough to create content if you pick the right one. I'm a big fan of the Insta 360 ink because it's small, has fantastic quality, and you can even adjust the angle remotely. Plus, it's plug and play. So all you have to do is plug in the USB cord, and then it's ready to use. Can also directly record the videos into your video editing software, so no need to take out an SD card or something similar. Now, why not use your laptops webcam? Well, the camera of most built in webcams is pretty bad, and the angle from which you are recording also usually looks weird. So I would recommend you get an external one like the Insta 360 instead. Next, the microphone. Sound is just as important as video. Actually, I would say it's probably more important. A bad mic will ruin your video no matter how good you look. I've tried all kinds of microphones from budget ones to fancier setups. But in my opinion, the SOR MV seven use B is hands down the best for people like me. So anyone who doesn't want to mess with a mixer or some complicated sound settings, I just want to plug it in and go. Like the Insta 360, it connects via use B, so you can plug it straight into your laptop and the sound quality is great. It's perfect if you're recording in a room that isn't acoustically treated because it minimizes background noise. Again, I'm no sound engineer at all, and I hate having to deal with camera or microphone settings. If you want the simplest setup where you don't have to tweak anything, this is my recommendation for a microphone. Onto the teleprompter. Like I said on the last video, you will probably be recording with a script as a beginner, so you need some kind of teleprompter for that. I use Plexcam which might be new to you. The Plexcam is basically a piece of plastic that holds your webcam and sits right in front of your screen. It's pretty simple but kind of genius because it lets you look directly into the camera while reading your script from your screen underneath. No more awkwardly looking down or to the side to read your notes. It's the closest thing that I could find to having a natural conversation with my audience. I love it because it keeps my videos looking polished without needing an actual teleprompter. Plus, it's fairly lightweight and portable, so it doesn't clutter up my workspace. The only drawback is the price, which is way too high for such a small piece of plastic. But I guess it's still worth the money. Okay, I also want to talk about video editing software. Once you have your footage, you will need to edit it, of course. For that, I use screen flow. If you have a Mac and you're looking for an easy to use app that still has enough features to make your videos look great, this is the one I recommend. It's perfect for trimming, adding text, and even recording your screen if you need to include tutorials or presentations in your videos. I purposely don't use a fancy video editing software like Premiere Pro because I actually like having fewer options. It's enough to get the job done and doesn't overwhelm me with options that I will never use. And lastly, for stock footage, I use nvaro elements, which is the cheapest stock video subscription that I could find. So if you want to use stock footage in your videos, this is probably the most beginner friendly that will not blow your budget. All in all, the beauty of this setup is how simple and streamlined it is. At least that's my opinion. There is no need for expensive cameras, complex audio interface or hours trying to figure out how to make everything work. The Insta 360 link gives you the best possible video quality for a webcam. The SR V seven ensures that your audio is crisp and clear and the Plexicam keeps your eye content natural. Again, my setup is nothing a professional videographer would use, but I don't care about that. All I want to do is create simple talking head videos that work. It's all about efficiency, in my opinion, so saving time, money, and headaches while still producing great content, whether you're filming courses, YouTube videos or anything else, this setup is perfect for beginners who want high quality content without all the stress involved in its creation. You can set it all up in under 10 minutes, and once you're rolling, it's pretty much smooth sailing. 34. Creating AI images with DALL-E: In this video, I want to show you how to create AI images for your digital marketing campaigns with HPT's own image AI called Dali. We will walk through three image examples. One, a thumbnail, two, an Instagram post, and three a brand logo. You will get the exact prompts that you can customize, of course, along with follow up prompts that you can use to tweak the images even more. Okay, so to get started, I found that the simplest and most effective way to AI image proms is to structure them in the following way. Object description plus background description. That means you first want to name the main object of the image and describe it in as much detail as necessary. Then you want to specify the background and also describe it in as much detail as possible. I know this sounds simple, but many people who don't use this formula end up being disappointed by the image results that they get. Let me show you how this works in practice with the first example. We want to create a white image of a mom working out in her apartment to use it as a thumbnail for one of the marketing videos that you've created for busy moms. We want it to be in a white aspect ratio so it can be used on YouTube. If you use the formula I just gave you, you should end up with a prompt similar to this one. The fit woman in her 30s with brown hair, wearing a tank top and leggings, doing a homeworkot in a cozy studio apartment. She's using resistant bands and has a yoga mat on the floor. Room has warm lighting, small couch and some plants, white aspect ratio. As you can see, we first describe the main object person. So in this case, the mom and what she's wearing. And then the background, which is a studio apartment with warm lighting, small couch, and some plants. We also added the white aspect ratio at the end to optimize it for a thumbnail. For your information, I pasted the prompt into the Dali chat window. You can also use each prompt in this video in the normal ChechBD chat windows, but then you will have to add create an image of.dot.in front of what I just gave you. Okay, so this is what we get when we use the prompt. Let's now assume you like the first result, but want to define it slightly. Let's say the image looks a little too stage for your preference and you want it to feel more natural and lively. To do this, we can use the following prompt, the same image, but make the woman look more focused and mid movement as if she's really engaged in a workout. Add some workout gear like dumbbells or a water bottle nearby. This is what Dali then creates. I also want to show you a different tool that you can use to customize your image. If you click on it, it will be enlarged, and you will see four buttons that you can use. If you click the second button from the right, you will see the exact prompt that ChhPT used to generate the image. You see, even if you enter a shorter prompt, hhiPT will adjust it and make it more detailed to create the image. You can copy this prompt if you want to save it for later just in case. The actual thing that I wanted to show you, though, is the select option, which is the first button from the left. When you click it, you can then select a part of the image and edit just that part. So let's say we want to get rid of the water bottle again that is placed on the table. All you have to do is select it and then write a prompt like remove the water bottle, and Walla ChehiBT will do just that. You can use this tool not just to remove stuff, but also to add new objects or customize a specific part of the image without changing the rest. After you're done, you just download the image and then you're good to go basically. Great. Let's now move on to the second example. Here, we want to create a vertical image, for example, for an Instagram post or Instagram ad. In this case, I want Dali and ChehiPT to create an image of a man's watch. Here, we could use the following prompt, a sleek man's wristwatch with a black leather strap and a silver dial elegantly placed on a soft, dark velvet pillow. The background is blurred with a subtle luxury aesthetic, vertical aspect ratio. As you can see, nothing too complicated. And again, I tried my best to first describe the object and then the background. This prompt gives us two different images to choose from. Let's say I like the left one better, but want to change it up a little bit. More specifically, I want to make the watch face larger while keeping everything else the same. In that case, you would use a prompt such as choose the left image and make the watch twice as big. Keep the background the same. This is then what we will get. As you can see, even though the watch is now bigger, ChehiPT also changed the background slightly. So an alternative would have been to use the selection tool that I just showed you and then select the watch and ask Dali to just make the selection area bigger. In either case, I'm satisfied with the result. So let's now move on to the last example. For that, we want to create a brand logo. Logos are slightly different from regular images because they need to be simple and recognizable. Let's say we're making a logo for a natural supplement brand. Here, a good prompt would be a minimalist logo featuring a green leaf inside a circular design. The style is clean, modern and professional with a simple color palette of green and white. Obviously, depending on your brand and industry, you would pick adjectives that represented your niche, and you wouldn't always use a green leaf, but you get the general idea. If you use this prompt, these are the two options that Dali gives us. I actually like both of them, but they look somewhat too basic. So I'm going to refine them with this prompt. The same logo, but make the leaf more detailed with slight texture. Adjust the circular border to be thinner for a sleek look. After we use this follow up prompt, we will get two new logos of which I like the second one better. If you now wanted to add text like your brand name beneath the logo, I would probably do that in an image editor like Photoshop or Canva, because Dali is still fairly unreliable when it comes to text. Example, if I use the prompt, use the second logo and add the text supplement brand below it, then the result will look kind of blurry. And as you can see in the left logo, it also added a typo. So again, it's probably best if you add the text yourself and let Dali take care of just the image. And to be honest, that's pretty much it. ChehiPT and Dali are great for generating quick images that you can use in all kinds of ways. But getting the perfect image often requires iteration and follow up prompts. Start with the clear prompt using the object background formula that I gave you before and then go from there. 35. Creating AI Videos with SORA: Now that you know how to create images with ChachiPT, let's also talk about creating videos. That can be done using Open AIS tool Sra, which obviously works just the same, and all you need are a few prompts to get going. In this lesson, I want to take you through two examples. The first will be turning an existing image into a video, and the second will be creating a video completely from scratch. Before we start with the first example, let me quickly explain the SRA interface. As you can see, you have the text box for the prompt, but there are also a few other buttons that need explaining. The first is the plus button at the very left of the box. With it, you can upload existing media and use this as the basis for your video, just like we will in a second. The next is the presets button with which you can adjust the style of the video. As you can see, there are several options from none, which is the default to archival, film noir, cardboard, and a few others. Can play around with these if you want to, but I usually just go with the default, so no preset. The third button from the left is the aspect ratio, which should be self explanatory. Depending on the aspect ratio you need, you should select 16 by nine, one by one or nine by 16. After that, we have the resolution button. The higher the resolution, the longer the video will take to generate. And the ten ADP resolution also isn't available on the more basic ChehPT subscriptions. Same with the video length button to the right, which in my case, only allows me to generate videos of five to 10 seconds in length. The next button is the variations button, which lets you define how many different versions Sora gives you after your prompt. I will keep all of these settings low for now, so low resolution, short video length of 5 seconds, and just one video variation to not use too many credits, which you can check if you click on the question mark next to the variation button. On the very right of the box, you will also find a storyboard button, which you can use to plan out your videos step by step. Instead of generating one long scene all at once, it lets you break down your video into different shots or moments. This is helpful if you want a structured sequence of different scenes, which you would need for longer videos, of course. The storyboard can then be helpful to make your video more dynamic by controlling how the scenes flow together. It's like giving Sa a mini script so your video looks more natural. But for now, let's stick to the basics and start with the first example where like I said before, we want to turn an image into a video. Let's start with a super simple picture of a dog. We want to bring it to life and turn it into a video where we animate the dog. Of course, you could also use the AI images that you just created in the last lesson with Dali. Either way, the steps to turn an image into a video are that you first select the plus button and upload the image. Then you adjust the aspect ratio to fit the image, and then you insert the prompt. In this case, I want the dog to bark and look at the camera, so we will use the following super simple prompt. The dog barks and looks into the camera. Once you hit Create video, Sra will add it to the cue, and it should have it ready within a few moments. This then is the result. As you can see, the picture of the dog was turned into a short video, which doesn't look perfect, and the barking motion seems kind of off. But for our first video, this is pretty cool, I think. If you want, you can then further change the video by using the buttons in your dashboard. The added prompt button lets you, well, edit the prompt and then resubmit it. The story button is the same as the storyboard button from before, where you can describe a scene in more detail if you wanted to. The recut button lets you cut the video, and the remix button lets you make small changes without changing the whole video itself. If you click the blend button, you can upload another video and transition between this one and the other video. So just like the name suggests, it will blend the two videos together. And lastly, with the loop button on the very right, you can turn the video into an endless loop. Like I said before, you can use these functions to animate all kinds of images. For example, I also went ahead and used Sra to animate the AI image of the men's watch that we created earlier to make it appear as if the camera slowly panned over the watch while the candle in the background flickers. Great. Now that we have that first example covered, let's also talk about creating a video completely from scratch with just a prompt and no existing image. Maybe you just have an idea in your head and want to turn it into a video. Sora makes this super easy, too. The process is pretty much the same as creating an image with Chen chi PT, but where you would post the prompt into Dali before, you now post it into Sora. Use a familiar prompt, let's use the same one that we used to create the image of the mom working out before. So it would be the following a fit woman in her 30s with brown hair, wearing a tank top and leggings, doing a homeworkout in a cozy studio apartment. She's using resistance bands and has a yoga mat on the floor. The room has warm lighting, a small couch, and some plants, white aspect ratio. We can actually delete the white aspect ratio at the end, since you can select that in the dashboard. After you hit Create video and wait a few moments, you will see that Sa gives me two options to choose from. Since the video on the right looks unnatural, I'm going to go with the one on the left and choose that. To be honest, this already looks pretty good for first video, and even though there are some weird details, you could tweak this using the tools that I explained earlier or by refining your initial prompt. For example, you could write something like the fit woman in her 30s is doing slow and controlled squats with her dumbbells. Her posture is perfect and her facial expressions show focus. The background stay stable and the video has a natural, realistic feel. As you can see, the video we now get is definitely closer to an actual workout, and the movements look more natural. If the video still isn't quite what you want, tweak the description even more or use the other tools that Sa has to offer. Then keep adjusting until you get a version that looks real and smooth to you. Once you're satisfied, just download the video and then share it however you want. And that's about it. This is how you create videos with ChehiPT and SRA. Please keep in mind that this is an evolving technology, so it will drastically improve over time, and it does involve some trial and error. To create good videos right now, here are the most important learnings of this lesson summarized again. You want to be specific in your prompts. So instead of saying a woman works out, describe what she's wearing, what the room looks like, and how she moves. To keep movements natural and your videos from looking stiff, you can adjust your prompts to mention adjectives like fluid, natural or smooth. If you want to use different camera angles, you can add phrases like the camera slowly zooms in, or the camera pans over the object. This will make the results somewhat more dynamic. Lastly, always make sure to have fun with this. Like I just said, AI tools SRA are still improving, some results might be weird at first. Play around with different prompts and enjoy the creative process. We're at the beginning of a content creation revolution here. 36. Email Marketing Introduction: Email marketing is still one of the most effective tools to get sales, and it should be part of every well designed marketing funnel. So in this section, I want to show you how to do it correctly. You see, email marketing isn't just about sending random messages and hoping people will buy. It's about having a strategy behind it and building a relationship with your audience. And the following lessons, I will show you why email marketing still works and why emails can be more powerful than social media for making sales. How to build your email list with an effective lead magnet, how to write a great welcome sequence and automated. So your emails work for you 247 and how to turn emails into sales. So the right way to promote your offers without annoying your audience. On top of that, you will also get actual email scripts that you can use and adjust to your niche and business. Let's dive in. 37. Why Email marketing is still king: In this video, I want to go over the importance of email marketing when setting up your funnel. You've probably heard people say things like email is dead or social media is everything you need when it comes to marketing. But let me tell you a little secret. Email marketing is still the king of the hill when it comes to getting results. It's reliable, cost effective, and builds real connections with your audience. Let's use this lesson to explain why you need to build your funnel around email and why exactly it works so well. The best way of doing this is with a question. Think about how many times a day you check your email once, twice, ten times, we all do it. Emails are part of our work and private lives and part of everyone's daily routine. It's where we get updates, receipts and newsletters. Yes, social media is definitely flashy and it's fun to scroll through Instagram or Tik Tok. But emails have this one huge advantage. They land directly in someone's inbox. No algorithms, no guesswork, a straight shot to your audience. That kind of direct connection is priceless in marketing. When I talk about the importance of email marketing with people, a lot of them say, but isn't social media more engaging? Yes and no. Social media is great for creating a buzz and getting eyes on your content, so the awareness stage of the funnel. But for the consideration and conversion part of the funnel, we need something else. In fact, your followers might not even see most of your posts because of the ever changing algorithms behind Facebook, YouTube, Instagram, and all the platforms. With email, you don't have that problem. Sure, it can still land in someone's spam folder, but generally most email subscribers will at least see that you're sending them something. And if it's interesting to them, they will also open. Another thing that makes email marketing unbeatable is how personalized it can be. Think about it. You can customize your emails to speak directly to your audience. You can address them by name, recommend products that they have shown interest in, and you can even send birthday discounts. People love feeling special and personalized emails are a great way to show you subscribers that you care. This builds trust, which is key in turning a reader into a first time customer and then into a repeat customer. One of the biggest myths about email marketing is that it is outdated or boring. Now, of course, emails don't have the same appeal as a viral video or a good social media post. But what emails lack in flash, they make up in substance. They're like the steady, dependable friend who always shows up when you need them. Social media trends come and go, and so do the platforms that the social media content is being hosted on. But email has been around for decades, and it's going to stick with us for a long time to come. This brings me to another upside of email marketing. It's entirely under your control. When you build an email list, the list belongs to you. No one can take it away from you, not Facebook, not Instagram, not any other platform. This is huge because you're not at the mercy of the tech giants that are deciding to change their algorithms or their rules. If your favorite social media platform disappear tomorrow, how would you reach your audience? You can't transfer all of the subscribers or followers to another platform and would basically have to start from zero again. With an email list, you don't have to worry about that. Email list is like your safety net, and you can just export it within a few seconds and then take it with you. Also, let's not forget how versatile email marketing can be. You can use it for pretty much anything announcing new products, sharing blogposts, promoting sales, or just staying in touch with your audience. Like I said before, we will primarily use it for steps two and three of the funnel, so consideration and conversion. But feel free to play around with your email marketing goals and see how else you can use it. To put it bluntly, I want you to think of email as one of the most effective tools to build deeper relationships with your audience. Yes, it is also a marketing tool, but at its core, email marketing is about communication and building relationships. When you send good engaging emails to your subscribers, you're nurturing a connection. Over time, these connections turn into trust, and trust is what drives people to buy from you. So think of your email list as a community, not just a group of potential buyers. Treat them well, and they will stick around. I remember one very famous online marketer saying that instead of a sales funnel, you should think of it as a trust funnel because as long as you can build trust online, people are going to buy from you. I think this is a great way of looking at it, and it also applies to email marketing. You also don't need to be a tech wizard to start with it. Most platforms are super user friendly and they offer templates and dragon drop builders to make your life easier. Whether you're running a small side hustle or a full blown business, there is an email marketing solution out there for you, I promise you. And if you ever get stuck, there's no shortage of tutorials and guides to help you out. If I can do it, then you can definitely, too. Same with email automation, which is another great feature that anyone can use. Automation tools let you send emails without lifting a finger. We already talked about your welcome sequence for new subscribers that can be automated. Or you could also set up upsale automation flows for people who just bought from you. It's kind of like having a marketing assistant working for you 247. Of course, you can then analyze who's opening your campaigns, which links they're clicking and what emails they're engaging with the most. This data is like gold because it helps you understand what your audience wants. The more you know, the better you can tailor your content and your offers to meet their needs. Now, of course, email marketing isn't 100% perfect. There are challenges like getting people to open your emails in the first place or making sure they don't end up in the spam folder. But these are all things that you can overcome with a bit of strategy. For example, crafting a catchy subject line can make all the difference in whether your email gets opened or ignored. And if you're worried about spamming your audience, just focus on providing value. If your emails are genuinely helpful or interesting, then people won't mind seeing them in their inbox. Again, at the end of the day, email marketing is about connecting with people and building a relationship with your audience. You do this by providing value and by being there with them when they need you. In the following lessons, I want to show you how to set up your first email funnel and integrate it into your overall marketing funnel to make your first sale. 38. Creating your lead magnet with chatgpt: Before you can start building your email list, you need something to give to your audience in exchange for the email address. That's where a lead magnet comes into play. If you've been in the online marketing world for more than 5 minutes, you've probably heard this term before. A lead magnet is basically a freebie that you offer to people in exchange for their email address. It's like saying, Hey, I will give you something cool if you let me send you some emails. It sounds simple, right, but there is a small catch. It has to be a good lead magnet because nobody's going to hand over their email address for a boring or useless freebie. Creating a lead magnet can be fairly easy if you know how to do it. Let's work through an example together, and as always, I want you to imagine you're a health and fitness coach targeting busy moms. Your goal is to create a lead magnet that grabs their attention, solves a problem, and gets them onto your email list. The best way of doing this is by focusing on one of the pain points that you've identified before or the product that you are trying to sell if you've already created it. So in our case, the pain points are a lack of time because as a mom, Sarah is likely juggling parenting, household responsibility, and possibly work. She doesn't have hours to spend at the gym or research complicated diets. Then there's the low energy pain point. Sarah's lack of energy makes it harder for her to stay motivated, to exercise, or prepare healthy meals. Then we have the confusion about what works with so much information out there. She might feel overwhelmed trying to figure out which exercises or diet plans are effective. And lastly, we have the difficulty staying consistent because sticking to a routine can be hard when life gets busy. Sarah needs guidance on how to stay on track, even when her schedule is chaotic. Because we already created a product for Sarah before with these pain points in mind, let's use one very specific one for the lead magnet. In this case, the lack of time for exercise ML Prep. So that's going to be the basis of our lead magnet. In terms of format, lead magnet can come in all sorts of formats. In our case, it could be a PDF guide, a checklist, a video tutorial, or maybe even a small meal plan itself. You generally want to keep it very short and easy to consume. I know it sounds great to give someone something massive like a five hour video course for free, but people end up not going through such a time intensive lead magnet. So you want to keep it super brief and straight to the point. That's why things like checklists, one pagers, or he cheets are usually best. In some cases, you can also use videos, but definitely not entire books or courses, like I said before. So what you would do next is use the information that you already have and put it into CheuPT. Here is the prompt that I want you to use. Help me create a lead magnet based on the following criteria. Target audience, and then you just paste in the information that you have on Sarah. And then pain points, you use the one specific pay point that we talked about, so lack of time, and you can also specify it a little bit. For format, let's use hheet or checklist in this case. And then I also wanted to use colloquial language and simple grammar. Okay, so here's what ChachiPT then spits out. This is definitely a good start. You can then either just use what ChachiPT gave you to create a small Chicheet or a small checklist, for example, in PowerPoint or Canva, or you can double down on one of the things on the checklist to make it even more specific. Again, remember that the more specific and targeted your resources are, which includes your lead magnet, the better they will convert your audience. Let's look at what Chachi pit gave you again and let's assume that you actually want to build a lead magnet around just snacking. Step three in the list. In that case, you could use a prompt, such as create a list of three healthy snacks for busy moms in their 30s. Organize them in a way that is visually appealing for a one page lead magnet. Again, use colloquial language and simple grammar. And as you can see, you now have an even simpler lead magnet and all you have to do now is paste this text into a visual editor like PowerPoint or Canva. And that's pretty much it. After that, you just export everything as a PDF file and you're good to go. As you can see, creating a lead magnet with hechPT doesn't have to be a lot of work. Usually, the shorter the resource, and the more straightforward it is, the better. 39. Delivering your lead magnet: Once you've created your first lead magnet, now it's time to get it into your audience's hands. But don't worry this process is super simple. In this lesson, I will show you how to set up an automated welcome email that feels personal and delivers the lead magnet, as well. Okay, so to start off, you will need two things a website and an email marketing tool. Platforms like Mailchimp, ConvertKit, or active campaign are good email tools, and WordPress or lead pages can take of your website. I actually use something called Kajabi which does all of these things together. So it doesn't just send out emails but also hosts your website and can even do webinars and deliver your products. It's pretty cool, but it's also on the pricier side of things. So keep that in mind. Once you have your website Builder, I want you to create a new page, ideally in a style that is optimized for lead generation. These pages are called opt in pages or squeeze pages, and they only serve one purpose to get the lead, so to have the person sign up to your email list. There shouldn't be any other links or too much content that can drive them away from the site. So keep it as simple as possible. I like to use just one image, a headline, and maybe a subheading. Nothing else. You can always make it fancier later on, but for now, we just want something that works. You've created your opt in page, I want you to use the following prompt in the same hat GPT chat window where you created the lead magnet earlier. Write a headline and subheading for an opt in page for this lead magnet. Then you just copy the headline and subheading and paste it in on your opt in page. Like I said before, I also like to insert an image that goes well with the lead magnet, and then optionally, you can also make small design changes if you want to make it a prettier website. Once you are done, you will need to connect the opt in page with your email tool. There are many tutorials out there, and because this is different for each website and email tool, all I can say is that it's usually fairly easy, and if you Google it, you should be able to do this in 5 minutes. That said, it is also the reason I like to have everything in one place, such as in the case of Kajabi because sometimes you do encounter errors when you're using two different services and maybe people aren't being signed up for your email list even if they use the website correctly. Could usually fix these kinds of things fairly quickly, but after a while, it just got annoying to deal with all these moving pieces. So I prefer to have everything in one place. Kajabi doesn't pay me to say this, so this is just my personal opinion, and I understand that it is somewhat more expensive than the other options out there. So just choose whatever you feel most comfortable. Once you have the opt in page and the connection with your email tool, you will have to create an email that delivers the lead magnet. I would also keep this email super simple, and if you want, you can just copy this text. Hey there, you just grab one of the best freebies on the Internet, click here to download, and then you insert the name of the lead magnet and the link. And then you can also include something like, here's why you need to check it out ASAP, and then you just list a bunch of benefits or solutions that you offer in the lead magnet. At the end, you can also prepare them for your automated email series that you will be sending them over the next few days. So you can write something like, I'll be sliding back into your inbox tomorrow to share Hi, and then you insert your personal transformation story. If you have one, can't wait to connect again. In terms of how to link the lead magnet in the email, I would either use the hosting provider of your website or something like Dropbox or Google Drive, where you know that the link will work at all times. You wouldn't want to go through all these steps and set up everything, and then people can't access the lead magnet because the download link doesn't work. Trust me, it has all happened to me before, and it can be super annoying. Yeah, that's pretty much it. That's how you deliver your lead magnet in the simplest way possible that is totally automated. 40. Your email welcome series: Now that you have your lead magnet uploaded and ready and also have a way to deliver it, it's time to plan the rest of your email welcome sequence. You see, every time someone signs up to your email list, you want them to go through a specific series of emails so they can get to know you and what you have to offer. Think of it this way. When someone joins your email list, it's like they're stepping into your world for the first time. You already added some value to their life by giving them the lead magnet, and a welcome email sequit is your chance to make that first impression even better. It's not just about saying, Hey, thanks for signing up, but also about beginning to build a deeper connection, showing the value that you can offer and setting the stage for a long term relationship. So the welcome sequence is an opportunity to introduce yourself, show them what you're all about, and let them know how you can help solve their problems or achieve their goals. Again, the first email is where you deliver the lead magnet that they signed up for. That's a no brainer. But the next few emails in your sequence are just as important. These are where you can share your story, explain why you do what you do, and give them a peek into how you can help. Can highlight success stories from clients, share tips or resources, and even tell them a bit about your own journey. This makes you relatable and shows that you're the real deal. A welcome sequence is all about setting expectations. So let them know how often they will hear from you and what kind of content they can expect. People like to know what they're signing up for and being upfront builds trust here. Most importantly, a good welcome sequence keeps your new subscribers engaged. They've just shown interest in what you have to offer, so this is the moment to keep that momentum going. If you only send one email and then goes them, they will probably forget about you right away. But with a good email sequence, you can stay top of mind and create a good foundation for future interactions, which, as you know, is all about building trust. I will now show you how to set up a welcome sequence step by step. Of course, you want to write these emails in the email marketing tool of your choice. So everything is automated and you only need to write them once. On top of the general format of the email and what it should include, I will also give you sample mails that you can use for your email sequence. You can paste these into ChehiPT and ask it to rephrase the text so it fits your business and your niche. Of course, the more you personalize your emails, the better, and they shouldn't seem like a machine wrote them. Let's get started. 41. Email 1: The goal of this email is to create a personal connection with your reader and establish yourself as an expert. That means this email should focus on your story. You don't need to share your entire life's history here. Just highlight a key transformation that you've experienced that relates to your business niche. You want your reader to see themselves in your journey and feel inspired by the changes that you have made, which, of course, you now teach to other people to help them achieve the same. Here are some examples that you could include. If your business is about yoga, your story could center on how you discovered yoga and through consistent practice, reduce chronic pain and became a more positive person. If you teach others how to build their at home online business with how to YouTube videos, your story might share how you started getting into YouTube, stumbled at first, but then found success and scaled your business. And of course, if your business is about busy moms wanting to lose weight, you could talk about how you or someone else close to you gained a bunch of weight after pregnancy but was able to lose it later on. Key is to share a transformation that mirrors the one that your reader is seeking out. People connect with stories and stories sell. When you weave your value and lessons into a relatable narrative, your message becomes far more compelling. Remember, this doesn't need to be your entire story. Instead, focus on the part that will resonate most with your subscriber's current situation. Keep it concise and digestible for an email format, of course. Also, if you haven't personally experienced the transformation that your product provides, focus on how you've helped others achieve it. Highlight your role in their journey and talk about how they were able to do what they did with you by their side. 42. Email 2: In this email, the goal is very simple. Make friends with your new subscriber. Think of it like meeting someone new at a party. You're keeping things light, fun and friendly. So just getting to know each other. That's the vibe you want to bring across in this email. If you can include a picture of yourself or something that matters to you, maybe throw in a few Imoges to keep it casual and relatable. As always, your goal is to build a connection with your subscriber in a way that feels natural. So your writing should reflect that. Here are two suggestions on how you can structure this email. Suggestion number one is to share things about yourself. So you could share a list of three to five of your absolute favorite products, services, or habits. These don't need to be tied to your niche, by the way, things that you genuinely love. Think of it like the three things I can't live without. Maybe it's your favorite show that you stream on Netflix or maybe your pet or a great book that you read from cover to cover. Sharing something about yourself is a fun way for your reader to get a peek into your personality and then connect with you. Suggestion number two is creating things you didn't know about me email. This is similar to the first option, but more about fun facts than products. You can write something like three things you probably didn't know about me and talk about your hobbies, where you're from or some interesting trivia about your life. Again, it doesn't necessarily need to be about your online business or what you're selling, but instead about you and what makes you unique in this world. It's a great way to let your personality shine and make your new subscriber feel like they're getting to know the real you. Whichever approach you choose, try to keep it authentic, fun, and true to your voice. Again, the goal is to connect and start building a relationship. 43. Email 3: This email is all about giving your new subscribers a quick win. Remember how the lead magnet that you gave them when they signed up to your list was all about giving them something of value. Well, you're doing something similar with this email just without the lead magnet. The idea is simple. What's one piece of advice or actionable tip that your subscribers can use right away to see results? You want to keep it super quick and easy to implement. That's really the key. Let me give you an example from a meal planning blog, so you know what I mean. It's called the mix and match method, and it's basically a super simple way to meal plan without spending hours in the kitchen. All you have to do is cook a few mix and match components that you then combine in different ways throughout the week for different meals. Here's how it works. You pick two proteins, two carbs, and two veggies. For example, for proteins, you take grilled chicken and baked tofu. For carbs, you take Kanoa and roasted sweet potatoes, and for veggies, you take steamed broccoli and zucchini. You then cook these in batches at the start of the week and then mix them up into different meals throughout the week. So for instance, meal one is grilled chicken, canola, and broccoli, Meal two is baked tofu, sweet potatoes, and zucchini, and meal three is chicken and vegetables in a wrap. It's a super simple trick, but perfect for your value email because it's something that your subscribers can use right away and get value out of it. It also helps you continue building your authority and positioning yourself as the expert in your niche. I'm sure there are similar tips that you can use in your niche. If you have a next step for them to take, like a video or a podcast episode, feel free to include it, as well. But if not, that's not a problem. Often it's easier to keep things simple, and just sharing a small tip for free can go a long way, trust me. 44. Email 4: Now that you've build trust and connection with your subscribers and establish yourself as the go to expert in your niche, it's time to introduce your offer. Here's the thing. Growing an audience is amazing, but it's not enough. For your business to survive, you need sales, obviously. But don't worry. This email doesn't need to feel like a hard sell. In fact, it probably shouldn't got a few ways to approach this. One, if you offer a normal price digital product, so let's say up to 200 or maybe $300, you can simply direct them to your sales page. In this case, focus on making the offer irresistible by highlighting the transformation it provides and how it solves the problem. Two, if you have a higher priced product or some sort of coaching, you want to link to a website where they can schedule a call with you. You then use your calendar system to make it easier for them to take the next step. Again, lead with the value that they will get from the call, so answer what problem you will help them solve. And three, some experienced marketers also automate this and use webinars or another more direct sales funnel that is introduced here. I don't necessarily recommend this for complete beginners because it means more work and more moving pieces. But if you have some experience, you could transition to the other funnel here. For example, if that more direct sales funnel includes a webinar, you can highlight why attending the webinar is worth their time and what they will gain from it. No matter which option fits your business, remember this, always lead with the benefits and the transformation that the customers will get from your product, not its features or the facts. Show your subscribers how your offer is the answer that they have been looking for, and while taking the next step will bring them closer to the results that they want. So this email isn't about being pushy. Instead, it's about showing your subscribers the next step in their journey and how you're here to help them. So you want to keep it clear, direct and focused on their needs and pain points. 45. Email 5: Okay, at this point, you've already told your subscribers what to do next, which is to buy your product or sign up for what you have to offer. But most people need a little nudge to take action. So this email is your friendly reminder to point them back to the same thing that you shared with them in the last email, whether it's a link to your sales page, a call with you or another more direct sales funnel. So it's pretty much the same as the last email, but this time, you include testimonials. Why testimonials. Think about how often you read reviews before buying something online. Testimonials and case studies have the same impact. They build trust and help your subscribers believe they can achieve the results that you are promising. You want to highlight your best and most relevant testimonials in this email. Whether it's a glowing review from a past client, a case study from a happy customer or a personal success story. These testimonials should tie directly into the product that you're offering. The concept of testimonials should be easy to understand, but let me give you a few examples. If you're selling a course on meal planning, share testimonial from a busy mom who now breezes through meal prep thanks to your system. If it's a fitness program, feature someone who reached their goal weight or finally feel strong and confident again. If you're offering business coaching, showcase how one of your clients doubled their income or landed their dream job. Now, if you're a complete beginner, you're probably wondering what to do if you don't have any testimonials yet. The short answer is do your best to try to get them as soon as possible. Maybe you've passed clients that you worked with before that can write a testimonial for you. If you're just starting out, offer a Beta round of your product for free or at a reduced price in exchange for honest reviews. Even a personal reference can work while you're building your collection. Basically want to find someone else who also believes in your product and has used it in the past. So then you use this email to show how these real life examples and results relate to your subscribers own goals. Again, testimonials are proof that your product works. When people see others like them getting great results, they will feel more confident taking that next step and buying from you. 46. Do you always need to sell in the welcome sequence?: Before I wrap up these lessons on the welcome email series, I want to talk about one more thing. Do you always have to sell your products in the automated Welcome series? The short answer is no. You don't have to sell something in your first emails. I know experienced marketers who use their welcome sequence purely to build trust and a connection with their audience. They might share their story, offer a few free tips or entertain readers with relatable content. The idea here is to focus on creating a relationship first. Then when they're ready to launch a new product or a new service later on, their audience is primed and excited to buy. This strategy works best if you already have an engaged audience and a solid understanding of what they want. Experienced marketers know their audience like the back of their hand, so they don't need to test the waters as much. But if you're just starting out, it's a bit of a different game. Most beginners should probably try to sell something in their welcome series. Why? Because if you don't include a pitch somewhere in your sequence, you won't know if your emails are doing their job. Selling gives you valuable feedback. Are people clicking? Are they buying or are they just opening your emails and then moving on? It doesn't have to be a hard cell. You can position your offer as a helpful next step or a solution to a problem that you've been talking about in your emails. Even a soft pitch can give you insights into whether your audience is interested in what you're offering or if they really don't care. Think of it this way. If you're not testing the waters with your welcome sequence, you're leaving money and more important data on the table. Once you get more comfortable and know what works, you can play around with more connection focused emails. But for now, don't be afraid to ask for the sale. It's how you will grow, learn, and actually build a business, because unless you have cash flow, you don't really have a business. 47. What to do after the welcome sequence: Now that you know how to structure your automated welcome series and what to write when, let's talk about what to do after that sequence is done. Unfortunately, even with great writing and good copy, your conversion rate for the welcome series will likely be around one, 3%, sometimes lower. So most people will not buy from you, which means once your first few emails are sent out, the next step is to plug your subscribers into forever funnel. This is a fancy way of saying to keep sending them emails. The goal here is to stay on the radar, build more trust, and keep them engaged over time. Think of it like nurturing a friendship. You wouldn't just stop talking to someone after introducing yourself, right? The forever funnel is your way of keeping the connection alive. It's also a really good opportunity to gently remind your audience that you're there to help and offer your products, of course. Your approach to your forever funnel is really not as important as the welcome series. All you want to make sure is to stay consistent and to continue to build trust. Here are a few ideas on how to do that. One is to just share your new content. If you are creating regular content like a weekly YouTube video, blog post, or podcast episode, you want to make sure that you're sharing it with your list. A quick email saying, Hey, I just uploaded this new video on such and such topic, and I think you'll love it. It is super easy to write and very valuable to your subscribers. This not only gives them something fresh to check out, but also drives traffic to your social media platforms. Forever funnel is probably the easiest to set up and what I would recommend for most beginners. Chances are, you're creating new content anyway, and by sharing it with your list, you keep readers engaged and drive more traffic. So two birds with 1 stone, really. The next option is to send updates from your life. People love a behind the scenes peak. You don't need to spill your deepest secrets, but sharing updates from your daily life, ongoing projects, or even lessons that you've learned can make your emails feel personal and relatable. For instance, if you're working on a new product, let your subscribers in on the process. Or if you had a funny or insightful moment in your day, then share it. These little glimpses into your world also build connections and trust. This works especially well if you like writing and you like updating the people around you. So just like someone else might post to Instagram a few times per week, you can email your list and let them in on your life. And third, you can also repurpose old emails. If you have an email that performed really well a few months ago, you don't need to let it collect dust. You can repurpose it and add it to your forever funnel. For example, if you send out a tip filled email that got great engagement before, you might want to tweak it a little bit and then reschedule it to go out again in a few weeks. Most people won't remember reading at the first time, and those who do might still find it valuable again. This is a huge time saver and make sure that your best content keeps working for you. When it comes to how often you should email your list during your forever funnel, the sweet spot is usually one to three times per week. Less than once a week, and people might forget who you are, and more than three times, and you risk annoying your subscribers. The key really is consistency. It's more important that you email them regularly than how often exactly. Most beginners make the mistake of emailing a lot in the beginning and then never again, which defeats the point of relationship building. Turning someone from a stranger into a customer takes time, and many people end up buying from someone weeks, months or sometimes even years down the line. Your Forever funnel isn't just about keeping people entertained. It's about playing the long game. You're nurturing relationships, building credibility, and creating a loyal audience that sees you as the go to resource. More importantly, your list is what drives the sales. When you're launching a new product, running a promotion or hosting a webinar, it will be your email subscribers who are most likely to take action compared to Facebook followers, Instagram followers, or YouTube subscribers, for example. These people willingly gave you their email address because they wanted to hear from you. That's a warm audience, and it's far more valuable than cold traffic. Every email you send strengthens the relationship between you and your subscribers, and the more they trust you, the more likely they are to buy from you. And even if they don't buy right away, staying in their inbox keeps you top of mind for when they're ready later on. Remember, to do all this, your emails don't have to be groundbreaking. A short, simple message with a helpful tip, a quick link, or a short story is often more effective than a very long and complicated email. 48. How to improve email performance with chatgpt: In this lesson, I want to show you how to measure and improve the success of your email campaigns using JGBT. We will look at key numbers that you should track, common mistakes that people make, and how to tweak things to get better engagement and more sales. Let's get into it. Okay, so the first thing you need to know are the most common metrics. If you're not looking at data, you're just guessing, and we don't want to do that. So here are the main email metrics to check. First, you have open rate. This tells you how many people actually open your email. If this number is low, it usually means that your subject line isn't grabbing attention. Next, you have your click through rate, CTR. This shows you how many people clicked a link inside your email. If people open your email but don't click, your email copy or call to action might not be strong enough. Then we have click to open rate, CTOR. This is the percentage of people who clicked a link in your email out of those who opened it. So this shows how engaging your email content is after it's been opened. Then we have unsubscribed rate. This tells you if people are leaving your list. A little bit of this is normal, but if it's too high, then something is turning people off. And lastly, we have the conversion rate. This tells you how many people actually take the action that you want. So they're buying a product or signing up for a webinar, for example. Basically, every marketing email service will give you these metrics, especially the open rate, click through rate, and unsubscribe rate. Conversion rates sometimes have to be defined by you, and you would have to connect your email service with your sales page to do this. So we're going to leave it out in this video. Once you have the main metric, it's time to use ChachiPT to find weak spots. We're going to go through several examples here and how to use hhiPT for each. Example number one is going to be about fixing low open rates. Let's say you send out an email to 1,000 people and only 120 open it. That's a 12% open rate. So is that good or bad? Well, it depends on your industry and the niche you're in. But generally, we want to get at least 20 to 30%. If your open rate is too low, then that's a sign that your subject line might not be working for you because that's the only thing people see before they open the email, so it makes sense. To fix this with Chet GPT, you can use the following prompt. The open rate of one of my automated newsletters is, and then you insert the open rate. Is subject line is, and then you insert the subject line. How can I improve it? For example, let's say, the open rate of one of my automated newsletters is 12%. Is subject line is weight loss tips for busy moms. How can I improve it? Here's what ChehiBT will then give you. Your 12% open rate is lower than ideal. So let's improve your subject line by making it more specific, curiosity driven or personalized. Here are a few better variations. One, adding urgency or curiosity, and here examples would be busy moms, are you making this weight loss mistake? The number one weight loss hank for busy moms takes 5 minutes. You won't believe how easy this weight loss tip is. In the second category of personalization and direct address, it gave me examples like first name and then here's your quick weight loss fix, then also first name and then three simple weight loss tips for your busy schedule. Then in the third category, I wanted to make it more benefit driven. Examples would be lose weight without dieting, busy Mum's guide, how to share pounds without extra gym time or drop ten pounds with these lazy weight loss hacks. These are some pretty good suggestions, actually. Changing subject lines is pretty straightforward. And as ChhiPT suggested, your next step would be to test one of the new subject lines in the next time you send out an automated newsletter. I personally like very short subject lines because they don't get cut off on mobile devices. So I would probably choose the one that says, number one, weight loss hack for busy moms, and you could also add the only 5 minutes after that. Chances are it will be a lot better than your initial subject line, which also means your open rate will be better. Then you just rinse and repeat for any other email that has a really low open rate. Over time, you will get the hang of which subject lines get opened, so your open rates will automatically improve. Great. Now on to the next example, fixing low click through rates in your emails. Let's say your email open rate is fine, but nobody's clicking your links. That's a problem because if they don't click, then there's nothing going to your sales page or to your content. A normal click through rate is 1-3%, and it is mainly driven by the content of your email and what you're linking to. So in such a case, you would have to change the email itself. Let's assume you wrote the following email for one of your newsletters. Hey there, losing weight as a busy mom can be tough, but it's important to stay healthy. Try to eat more vegetables, drink plenty of water, and find time for exercise whenever you can. Small changes add up over time. If you're looking for more tips, I have a guide that might help you. Click the link below to check it out, and then you insert the link and then hope it helps. As you can probably already tell, this email is fairly genetic and not very interesting. So it's no surprise that it has a low click through rate. In such a case, you can use the following prompt to improve it. The following email has a click through rate of 1%. Help me rewrite it to increase the click through rate. Keep the general content the same, but feel free to change the call to action or add more curiosity. And then you just paste the email. Cheibt then gives me this new email copy. Hey, there, I know how hard it is to juggle everything and still find time to lose weight. But here's the truth. Most busy moms make the same three mistakes that slow down their progress. Are you making them too? The good news, a few simple tweaks can make weight loss way easier without spending hours at the gym or giving up your favorite foods. I put together a quick guide to help you out. Check it out here, and then you'll link to the guide. This is definitely better, and just like in the case of the subject line, you should test it and see how much better it performs against the original email. Also, just like in the case of the subject line, over time, you will understand your readers better and be able to craft more interesting emails from the get go. So your click through rate will naturally increase. The last thing I want to talk about is reducing unsubscribes. Unsubscribes usually don't come from one specific email only, but instead reflect a general problem with your email strategy. So let me go through a couple of things that you should watch out for. You see, reducing unsubscribes is all about keeping your audience engaged and delivering value. Here's how you can do that. You should set clear expectations. So from the start, let readers know what to expect, how often they will hear from you, and what kind of content you will send them. If they know what they signed up for, they're less likely to unsubscribe later. You also want to make sure to deliver valuable content. So make sure every email provides something useful before you promote stuff. This can be a tip, a free resource, or something inspiring. It doesn't really matter as long as it's helpful. If every mail that you send out feels like a sales pitch, people will leave very fast. A good rule for beginners is 9010. So 90% helpful content and 10% promotional. You can also tweak your email frequency. Too many emails can annoy subscribers, but too few can make them forget about you. So test your frequency and let subscribers choose how often they want emails. Like I said in an earlier lesson, usually one to three emails per week is best, but some businesses do a lot better or a lot less and still see great results. So it also depends on your niche and industry. And lastly, and this is the most important thing, make emails personal and engaging. You want to introduce yourself, share personal stuff, or ask questions. Write in a friendly conversational tone like you would with a friend. The more human your email feels, the more people will stick around. If you do that, you will keep your audience happy and reduce unsubscribes. Now, of course, if you notice that a lot of people opt out of your list after a very specific email, then use the prompt I just gave you for the click through rate improvement and adjusted for unsubscribe improvement. It would be something like the following email has an unsubscribed rate of 5%. Help me rewrite it to reduce the unsubscribe rate. Keep the general content the same, but feel free to change the call to action, the phrasing, and or anything else. Then you just paste in the email. Great. Now that we went through all of these examples, the last step is then to keep tracking and to keep improving. Email marketing isn't a one time thing, so you should always track your open rates and click through rates. You should always improve subject lines and call to actions, and you always want to AB test new things and different ideas. That way, you keep your audience engaged and will keep delivering valuable content. Again, after a while, your emails will naturally become more interesting. But with ChehiB this process can definitely be sped up. 49. Sales Pages introduction : In this section, I want to talk about sales pages and how to create them. I know it can be intimidating, but trust me, when I tell you that the whole process is a lot easier than you might think. In the following lessons, we will break down exactly how to create a high converting sales page, and you will learn what your sales page actually does and how it fits into your overall marketing funnel. The most common sales page beginner mistakes and how to avoid them, the key elements of a great sales page. So everything from the headline to the call to action and what else should be included, the psychology behind selling and how to address pain points and build trust on your sales page, and how to record a simple promo video that you can add to your page to boost conversions. Let's get started. 50. Sales pages explained : So far, the only piece of your marketing funnel that we haven't talked about yet are sales pages. You probably already know them and have likely seen them countless times online. But let me recap the most important info on sales pages in this lesson. So to start, if you have a digital product, you absolutely need a sales page. That should be obvious. That's because a sales page is like your digital store window. Imagine working down a street filled with shops and some have bright inviting displays that pull you in while others have blank windows with nothing to show. Which ones are you more likely to enter? It's the same with your product online. Your sales page helps potential buyers decide if it's worth their time and worth their money. Another way of putting it is that a sales page is essentially your pitch. You can think of it like a conversation with a potential buyer. It's your chance to explain to that buyer why your product rocks, how it solves a problem, and why your audience can't live without it. As you know, people don't buy things just because they're there. They buy them because they see value in what they're getting. We've touched on this idea many times before in the course, but here's where it becomes really crucial. Let's try to step into your buyer's shoes for a moment. If you're that person, what makes you decide to spend your hard earned cash on something new? It's rarely just about the price. More often it's about the promise of what you will gain. Maybe it's a better way to solve a problem you've already been dealing with or maybe it's the chance to feel happier, healthier, or more successful. A good sales page captures that promise in a way that feels irresistible. A good sales page also tells the story of your product. It shows your audience why their life will be better with it, and it paints a picture of what's possible. It also connects emotionally by addressing their needs and desires while providing clear and logical reasons to buy as well. Obviously, without a sales page, none of this happens. Even if your product is amazing, like life changing, amazing, people just won't know that. Or even if you told them in your email marketing beforehand, they need to be told again on the sales page, which brings me to the psychology behind a good sales page. Understanding this helps you create better ones that benefit your business and will also make you more money. At its core, a sales page taps into a few key psychological drivers, and they are very similar to the drivers of good emails. The first is the need to solve a problem. People buy solutions. If your sales page can clearly articulate the problem that your audience is facing and then show how your product solves it, then you're already halfway there. Next is the desire for transformation. A sales page is all about painting a picture of what's possible. What does life look like after they buy your product? Maybe they will be more confident, more healthy, more productive, or more financially secure. That transformation is what really sells. Next, we have the fear of missing out AKA Fomo. Nobody likes the idea of being left behind. If your sales page can highlight how your product offers something very unique, something they won't find elsewhere, it taps into this powerful motivator. And then you have the need for trust. People are naturally skeptical, especially when it comes to spending money online. Your sales page needs to build trust by showing that your product is legit and that other people have benefit from it before you. By understanding these four drivers, you can create a sales page that resonates with your buyer on a depot level. Again, it's not just about listening features or talking about how great your product is. It's about connecting with your audience in a way that feels personal and meaningful. Let me now get a little more specific. As you now know, a sales page isn't just a bunch of text that's slapped together. Every element serves a specific purpose. So here's a general outline of what a sales page should ideally include. You don't have to include all of the things we will now talk about, but most of them should be included. One, a killer headline. Your headline is the hook. It should grab attention and make people want to keep reading. Focus on the biggest benefit of your product or the biggest transformation that is possible. To a clear problem statement. This shows that you understand your audience's pinpoints and it builds trust and makes them feel seen. Three, the solution, so your product. Once you've laid out the problem, you want to introduce your product as the perfect solution. You want to be specific about how it helps. Four features and benefits. Features are what your product has. Benefits are what your audience gets. For example, a feature might be ten video lessons, but the benefit is that you can learn at your own pace without feeling overwhelmed. Five is social proof. This can be testimonials, reviews, or case studies that show that your product works. People are more likely to trust you if they see that others have already had a good experience. Six is some type of guarantee. You can offer a money back guarantee or some kind of risk free promise. It makes it easier for people to sign up. If they end up not liking your product, they will know that their money is lost. Seven, a strong call to action. This is where you tell people what to do next, something along the lines of buy now, sign up now or get instant access. You want to make it bold, clear and easy to follow. Eight, a price breakdown. This should be placed together with the call to action, of course. Be upfront about the cost, but frame it in terms of value. So highlight what they're getting for their money. And lastly, frequently ask questions. In this section, you want to answer common questions that might hold people back from buying. Think about objections like, what if it doesn't work for me or how quickly can I see results. Okay, so that was a basic overview of the different sections of a good sales page. To wrap up this lesson, let me say that your sales page doesn't have to be perfect, but it does need to connect with your audience. Use simple language, focus on stories and transformation, and always keep your ideal customer in mind. You can also always test different headlines, layouts, and call to actions to see what works best, so you don't have to get it right the first time. And remember, a good sales page isn't about being flashy or super creative. It's about being clear, honest, and persuasive. If you can do that, you're already ahead of the game. 51. Common sales page beginner mistakes: Creating a sales page for the first time can feel like a big deal. You've got this amazing product and you want your page to do it justice. But here's the thing. A lot of beginners fall into the same traps, and these mistakes can hurt your chances of turning visitors into buyers. So let's break down some of the most common mistakes in this lesson so you can avoid them and create a sales page that actually works. Mistake number one is being overly perfectionistic. This is probably the biggest mistake, and it trips up so many beginners. You've poured your heart into your product, and now you want your sales page to reflect how amazing it is. That's completely understandable. But here's where things can go wrong. Perfectionism takes over, and then you spend days, weeks or even months tweaking and adjusting every little detail. Maybe you're obsessing over the font size, swapping out images again and again, or maybe you're rewriting the same headline for the 15th time. Before you know it, your sales page still isn't live and nobody has even had the chance to see your product live. But here's the thing. Your sales page doesn't need to be perfect. It just needs to work. And by work, I mean, it needs to clearly explain what your product is why it's valuable and how it solves your audience's problems. Customers aren't checking for perfection here. They don't care if the button is the exact shade of blue that you imagined or if your paragraphs are perfectly aligned. What they care about is whether your product can help them make their life easier or solve a specific pain point. The problem with perfectionism is that it keeps you stuck. It makes you think your sales page has to be flawless before it's good enough to launch. But the truth is perfection is an illusion. No sales page is ever truly done. Even super experienced marketers are constantly testing and tweaking their pages to see what works best. The difference is they launched first and then improved later. One of the biggest dangers of being overly perfectionistic is that you delay getting feedback. Your audience is the best source of information about what works and what doesn't you don't launch, you can see how people interact with your site, what questions they have, or where they might be dropping off. Feedback from real customers is what helps you refine your sales page and make it better over time. Another downside of perfectionism is that it often leads to burnout. Spending too much time agonizing over minor details can leave you feeling frustrated and drained. That energy would be better spent getting your page live and then focusing on promoting your product. Remember, your sales page is just one piece of the puzzle. You will also need time and energy for marketing, customer support, and other important tasks. Always remind yourself that progress trumps perfection. A sales page that's live, even if it's not perfect, has the potential to make a sale. A sales page that's stuck in editing mode does nothing for you or your product. Again, getting it out there is the first step to making progress. If you're worried about making mistakes, remember that nothing is set in stone. You can always go back and make changes after you've launched. In fact, you always should be doing this. Testing different headlines, images, or layouts is a normal part of improving your sales page and improving your marketing approach, but you cannot test anything until it's live. Stake number two is writing a jargon or overly formal language. A sales page should feel like a friendly conversation. I already said that. It should not feel like a college essay, a technical manual, or a speech at a business conference. But a lot of beginners think that they need to sound super professional to come across as credible. So they pack their sales pages with jargon, overly complicated terms or fancy sounding phrases that they think will impress their audience. Unfortunately, this can backfire. Instead of making your product sound amazing, it makes your page hard to understand and a little cold. Here's the thing. Most people aren't looking for a sales page that feels like a textbook. They're looking for something that they can connect with, something that feels approachable and easy to digest. If your audience has to stop and decode what you're saying, they're more likely to give up and just click away. Confusion is the enemy of any type of marketing or making sales. Just ask yourself, would you rather listen to a friend who explains something in a simple and clear way or have someone throw a bunch of complicated language and jargon at you that leave you feeling kind of overwhelmed? Your audience is the same. They want to feel like you're talking directly to them and not lecturing them. The best way to avoid falling into the formal language trap is by doing what we just talked about. So by explaining everything like you would to a friend, what would you say? How would you describe it in a way that's easy to understand? Write all of that down and use it as the foundation for your sales page. Another tip is to read your page out loud. If it sounds stiff or awkward, that's a sign that you need to simplify your language. Your goal is to find a tone that's natural and conversational. So use short sentences and everyday words. Instead of saying something like, our innovative platform facilitates the streamlining of workflow processes, just say, our tool makes your work easier and faster. It's also a good idea to avoid industry buzzwords unless your audience is already familiar with them. If you're speaking to experts, then it's fine to use a few technical terms because they will understand them. But if your audience is new to the topic, then you want to keep things simple. You can still explain technical concepts, but you want to do it in a way that's accessible. Of course, remember that simplicity doesn't mean dumbing things down. It means communicating something clearly. You can still convey complex ideas without making them feel overwhelmed. The key is to break everything down into bite sized pieces and use language that your audience is comfortable with. At the end of the day, your goal is to make your sales page as easy to read and engaging as possible. When your audience feels like they understand your product and how it can help them, they're more likely to stick around, trust you, and ultimately buy from you. Mistake number three is not highlighting benefits. Another classic problem is focusing too much on features instead of benefits, and it's an easy trap to fall into. You've put so much effort into your product and you want to show off everything it includes. While these features are important, they're not what actually convinced people to buy. Here's the thing. People don't buy products, they buy results. You already know that. They want to know how your product will make their life better, easier or more enjoyable. Features are the what of your product, but benefits are the why. So benefits answer the question, why should I care about this? For example, ten video lessons might sound impressive, but it's the benefit like learn at your own pace without feeling overwhelmed that will grab attention. Let me clarify this with another example. Imagine you're selling a weight loss program. A feature might be custom meal plans and weekly check ins. But the benefit is to lose ten pounds in X number of days while eating foods that you love. See the difference. The feature is a fact, but the benefits speak to the customer's deeper desire or goal. The reason beginners often focus on features is because they think listing everything their product includes makes it seem more valuable. But most people aren't interested in a long list of features. They want to know how those features will solve their problem or improve their situation. A sales page that's heavy on features but light on benefits feels kind of flat. It doesn't connect emotionally and it doesn't give people a compelling reason to buy. So how do you avoid this mistake? Again, by starting to put yourself into your customer's shoes. Think about their struggles, their goals, and what they hope to achieve by using your product. Then take each feature of your product and ask yourself, what does this actually do for them? So you want to translate every feature into a benefit. For example, a feature would be daily guided meditations. A benefit tied into this would be reduce stress and feel more calm in just 10 minutes a day. Or another feature could be lifetime access to the course. A benefit here would be learn at your own pace and revisit the material whenever you need a refresher. And lastly, a feature could be step by step tutorials and a fitting benefit would be get clear actionable steps so you never feel stuck or overwhelmed. Mistake number four is ignoring the emotional side of selling. This mistake ties into the last one. When creating a sales page, many beginners focus entirely on the logical reason someone should buy their product. They emphasize things like price, features or guarantees. And while those things are important, they're only part of the equation. Just like people don't buy features, but instead benefits, they don't actually buy the product, but instead the feeling that it gives them. You probably already know this from yourself. When you decide to make a purchase, especially for something that isn't a basic necessity, it's rarely a purely logical decision. Maybe you're buying a fitness program because you want to feel more confident in your own skin, or maybe you're signing up for a course because you want to feel more in control of your career. Those emotions, so confidence, control, freedom, and joy, are what ultimately drive the decision to buy. A great sales page taps into these emotional drivers. It helps your audience imagine what life could be like after they use your product. Will they feel happier, less stressed, more accomplished? When you connect with your audience on an emotional level, you're not just selling a product. Instead, you're selling the transformation that they want to achieve. Another way of phrasing this is that logic tells your customer what they will get, but emotions show them why it matters. Here are a few good examples of taglines that highlight feelings. Imagine finally having the skills to land your dream job and feeling confident in every interview. Picture yourself feeling calm and organized as you manage your time like a pro. Think about the relief of knowing exactly how to achieve your fitness goals without guesswork. When you focus on the emotional side of selling, you also build trust and connection with your audience. They don't just see you as someone selling a product. They see you as someone who understands their needs and really wants to help. This emotional connection makes your sales page more compelling and more memorable. Of course, please don't overdo it either. Don't lean too heavily on emotion without backing it up with logic. If you only play to feelings without providing any concrete details, your page might come across as fluffy or insincere. People still need to know how your product works and what it includes. The key is to strike a balance. So you want to use emotion to draw them in and then logic to reassure them that your product delivers. Mistake number five is trying to please everyone. I know it's tempting to write a sales page that appeals to everyone. You might think the more people this speaks to, the more sales I will get. But actually, it's the opposite. When you try to make your page fit everyone's needs, it usually ends up sounding generic and unconvincing. You lose that personal touch, and instead of drawing people in, you push them away because it doesn't feel relevant to their specific situation. Your product isn't for everyone, and that's completely fine. In fact, that's a good thing. Trying to be everything to everyone dilutes your message. Your goal is to speak directly to your ideal customer. So the person who will benefit the most from what you're offering, the clear you are about who your product is for, the easier it is for that person to say, Yes, this is exactly what I need. Avoiding this mistake is all about understanding your audience, something that we have covered in so many lessons already, so I won't repeat it here. Just like you want to craft your content around their needs and wants. You also want to write your sales page with them in mind. Use language examples and benefits that resonate with their life and their particular situation. It's also important to address their hesitations. Every potential buyer has doubts. So things like, will this really work for me, or what if I don't have the time to use it? I already talked about this in an earlier mistake. If you know your audience, you can preemptively answer these questions in your sales copy. This also helps build trust and shows that you understand them. Being specific doesn't just help you connect with your audience. It also filters out people who aren't the right fit for your product. This might sound like a bad thing, but it's actually a win. If someone isn't in your target audience, they are less likely to buy or be satisfied with your product and more likely to ask for a refund. By narrowing your focus, you attract the people who are most likely to benefit from what you're offering. Okay, to wrap up this lesson, let me say one more thing. Creating a sales page is a skill, and like any skill it takes practice. The good news is that with online sales pages, you can try out many things and see what works best for you. Avoid the mistakes we talked about in this lesson and focus on connecting with your audience, and the rest will usually take care of itself. 52. How to build a sales page with chtagpt: In this lesson, we will go through the structure of a great sales page step by step and include prompts that you can use to get ChiPT to generate each section of the sales page. By the end, you will be ready to create a sales page that grabs attention, builds trust, and converts visitors into customers. Let's get started. Okay, so a good sales page should look roughly like this. First, you have the heading, which includes a headline, subheading, and ideally some sort of video, which acts like a trailer for the product. If you don't have a video, you can also include a picture related to your product. Next is the sales page body, where you have room for longer texts. In this text, you want to address the customer's pain points and also name your value proposition, along with any other benefits and features that your product has. You can also use this space to include testimonials and other forms of social proof if you already have those. Lastly, is the call to action section. Here, you want your client to take action, so it should include the price and buy button, obviously. Underneath is a good place to answer frequently asked questions and include any footer information or legal disclaimers. Now, of course, every sales page is going to be different, but this is a rough outline of what most of them look like. We will now use this outline along with all the information that we've gathered in the previous sections and feed it into CheBT to create your sales copy. Here's the prompt that I want you to use. You are a world class copywriter. Use the following information to help me write a sales page with this structure. Then you copy this structure that I just talked about, and then you fill in the information for your product, unique value proposition, ideal customer avatar, customer pain points, product benefits, product features, guarantee or risk reversal, tone and style, and pricing. Once you have that, you want hechPT to generate a few possible headlines for the sales page. So just copy the prompt and fill in the information we came up with in the previous sections. I already did this, so let me paste this into hGPT and hit Enter. It will then give you a list of possible headlines to choose from. Once you have one that you like, the next prompt is use headline X, so here you insert the headline that you like and give me a few possible subheadings. In our case, I will use headline two, lose 15 pounds without losing your mind, a simple no stress plan for busy moms. Then do the same thing as before. So you pick a subheading that you like and that you want to use for your sales page. Now, the next part of your sales page would be the video, and you could ask HHBT to write you a script for this video. But I'm going to skip this part for now because we will talk about it in more detail in a separate lesson. Instead, let's move on to the sales page body. For it, you can use the following prop. Use subheading so and so, so you insert the subheading that you like the most and that you chose and move on to the sales page body. Write 400 words for the pain points and value proposition section. Okay, so I like what ChihiPT gave me as a first draft, but it doesn't feel as personal as I wanted to. So I will ask ChihiPT to fine tune it a little. So let's ask it to rewrite the text from a first person perspective. Can you rewrite the text from a first person perspective? I want it to sound like someone's recommending the product to their friend. This is definitely better but still not perfect. Chances chatPT will give you a good first idea of what to write, but you need to change a few things here and there. Again, the text and overall sales page should feel like you're talking directly to your customer. So check if you need to rephrase a few things or include some additional information. For example, I love that it is using bullet points, but the first person perspective only makes sense in the first paragraph and not the second. Because of time reasons, we will move on to the benefits and features part, which works exactly the same. So you could use a prompt like the following. Now write 400 words for the features and benefits part. Build on what you wrote before, but don't use a first person perspective. Here ChehiPT will also give you a good first draft of what to write about, and I like that it is using bullet points again. But for example, the headline benefits you'll experience just sounds clunky. So this is something that you would have to change yourself to make it feel more natural. Once you are done, the next step would be to include social proof and testimonials, which you don't have. So I'm going to skip this. Again, they can be very powerful. So if you get them later on, you can definitely add them to your sales copy. Before we move on to the last section of the sales page, let me say that the body of the sales page can be as long as you want it to be. More experienced markers often make these texts very long to make potential customers feel more invested in the product once they've read through it all. As a beginner, I probably wouldn't write a novel because at some point, the text will just feel like fluff. But play around with this and test it out. You should also include pictures, charts, and any other visuals that support your product. For example, if you sell an online course, include a screenshot of the course dashboard and an overview of the lessons, so people know what they will get. When writing and designing the sales page, always try to put yourself in your customer's shoes and think about what they would like to see and read before buying. Great. Now on to the last section, which is the call to action section. When creating the buy button and the price field, make sure to list the most important benefits and features again. Underneath the price, I would also highlight guarantees, like a 14 day or 30 day money back guarantee. This definitely helps customers make the decision to buy. And in my experience, if you have a good product, the refund requests will be fairly low. So there's nothing to worry about here. The last thing we can then include in the sales page is a section for frequently asked questions about the product. Now, if you don't have any sales yet, chances are you don't have any frequently asked questions. In this case, I would include questions that people have asked you during your product creation phase. So when looking for your ideal customer or when asking friends and family, you can also ask HHIBT to help you with this. So you could use a prompt like the following to get a first idea of potential questions. Give me a list of frequently asked questions along with answers to include in the sales page. Good questions to always include, no matter what your product and niche, are things like, who is this program for? Is there a money back guarantee? And how do I access the program materials? You want to include these things, even if you've already answered them in the sales page because different people consume information differently. So some people might go straight to the FAQ section and look through. Okay, and that's about it. That's how you create a sales page with ChechBT. You would then use the text and start designing your sales page with a website editor like Lead Pages or Kajab. Basically, all of them are drag and drop editors, so you don't need any coding experience. Of course, also make sure to include any legal disclaimers that you might need if you're selling products like a health or a financial product. 53. How to record your promo video: In this lesson, I want to show you how to create a promo video for your product that will be part of the sales page. I left this out of the last video because it would have made it too long and the topic deserves a lesson on its own. First things first, as a beginner, you want to keep it short and sweet. We're talking about a video length of around two to 5 minutes. I know that there are sales pages out there that have 20 minute, 30 minute, or even longer sales videos, but if you don't have the experience and time needed to record those, then you shouldn't instead, you should keep it fairly short, and the style I like to use is talking head. So the same exact style that we've covered in the video marketing section. Basically me sitting or standing in front of the camera and talking to it. These types of videos are easy to produce and feel genuine because the customer actually gets to see you. This is also my most important advice for the video script. Stories, targeting and benefits are key. You want to make the customer say something like, wow, this person really gets me. This works especially well if you have a transformation product like a fitness product or a business product, where you sell information that helps the person undergo some transformation. All you need to do in the sales video is talk about your own transformation and what worked and what didn't. It's usually a good idea to start with an attention grabbing opening like a question. For example, you could ask, have you ever felt stuck like nothing you tried was working? Or you could paint a vivid picture. Like a year ago, I was sitting in my car completely frustrated, wondering if I would ever figure this out. Want to make this relatable, and you want your audience to immediately think, Wow, that's me. Next, dive into the story. As you know by now, stories sell because we all love them and they're easy to follow and super engaging. Story could be about you or it could be about a client or a customer who used your product and saw amazing results. The key is to make it real and authentic. Don't over hype or exaggerate. Talk about the struggle, the turning point, and the transformation. For example, if you're selling a fitness and nutrition program, you could say something like, for years, I tried every diet and workout under the sun, but nothing stuck. Would lose weight, gain it back, and feel worse than ever. Then I discovered a method that actually worked for me, and it's the same exact one that I teach in this program. In just three months, I lost so and so many pounds and gain the confidence that I hadn't felt in years. Again, you want the story to be true, so please don't lie to make outrageous claims. I'm assuming that you have a quality product that actually works and that you believe in. If you decide to talk about someone else's story, make sure to highlight their transformation. For example, you could say, one of my clients, Sarah, came to me feeling exhausted and overwhelmed. She tried everything, but nothing clipped. After applying my program, she's now full of energy, crushing her goals, and feeling amazing. As you tell the story, please don't forget to show some emotion. People connect with feelings and not just facts. Talk about the frustration, the excitement, the relief, and the joy. Let them feel what you felt so they can imagine themselves experiencing the same transformation. Once you've shared the story, it's time to pivot to your product. This is where you tie everything together. You could say something along the lines of, that's why I created my product. It's designed to help people just like you who want to achieve, and then you include the specific outcome without, and then you include your pain points. Be super clear about what your product does and how it solves the problem. And before you wrap up, add a call to action. Tell them exactly what to do next. For example, you could say, click the button below to get started. I can't wait to see your transformation. And that's pretty much it already. It isn't a long process. If you have some experience recording small videos, then you could probably get this done in a few hours. Before I end this lesson, here are also a few practical tips for recording. One very important thing is audio first. I know it's counterintuitive, but audio quality matters more than video quality, especially in sales videos. So get a decent microphone and make sure you don't record with construction outside of your apartment. Next, try to get good lighting. Natural light near a window works wonders. And if you're recording at night, try to get a ring light or something similar. You want your face to be bright and clear. Now, I have to admit I'm not the best at this either, so it doesn't mean that you have to get things perfect for this to work. But good lighting definitely makes your video look more professional. Also, try to keep the background simple. A clean, uncluttered space keeps focus on you and nothing else. Next, you want to practice your script. I usually read off a teleprompter, but you can also use your phone for this and download a teleprompter app. If you don't want to use a teleprompter, you will have to add cuts to the video where you look at your notes, remember the lines, and then say them in front of the camera. And lastly, and this is the most important thing, have fun and don't stress about being perfect. Authenticity is way more important than perfection. If you stumble over a word or two, that's totally fine. I do it all the time. It just makes you more human. And the goal is to connect, share your story, and show your customer how your product can make their life better. 54. Improving sales page performance with chatgpt: In this lesson, I will show you how to improve your sales page using GBT. We will go over the key numbers that you should track, common mistakes that people make, and how to tweak your page to boost conversions. Let's get into it. Okay, so step one, just like in the case of tracking emails, is to know your sales page metrics. Here are the key numbers that you should keep an eye on. You can find them in Google Analytics, or some website builders like Lee pages will also display them directly in your dashboard. Number one, conversion rate. This tells you how many people take action. So they either buy, sign up, book coaching call, whatever. If this number is very low, then something on your page isn't convincing people to move forward. Next is your bounce rate. This shows how many visitors leave your sales page without clicking on anything. If it is very high, then your page might be confusing, slow, or just not interesting enough. Then we have average time on page. If people aren't spending enough time reading, then they're probably not making it through your pitch. That means your page might be too wordy, too bland or missing a strong hook. And then you also have scroll depth. This tells you how far people scroll before leaving. If they're bouncing before getting to your offer or call to action, then something at the top of your page isn't grabbing them. In most cases, the one you should be most interested in is your conversion rate. That's because the entire point of your sales page is to make conversions, so to entice people to buy your offer. Usually, all the other metrics will correlate very heavily with your conversion rate. So if it is very low, then all the other metrics will also be bad. Let me walk you through how to improve your conversion rate with hetGBT. Let's say that your sales page gets 1,000 visitors daily, but only five people buy. That's a 0.5% conversion rate, which is pretty low. Normally, you would expect a conversion rate of around one pt 3% depending on how engaged the traffic is that you're sending to the page. Now, assuming that most of your sales page is text, the biggest reason for a low conversion rate is we copy, especially your headline, the first few paragraphs, and maybe the call to action at the end. To improve your sales copy, try this prompt in ChachBT for your headline. My sales page has a 0.5% conversion rate. The page's headline is, and then you insert the headline. The product helps, and then you insert your target audience, achieve, and then you insert the transformation. Help me rewrite it to improve the conversion rate. For this example, let's assume your headline is something generic like best weight loss tips for busy moms. In that case, your prompt would say, My sales page has a 0.5% conversion rate. The page's headline is best weight loss tips for busy moms. The product helps busy moms lose weight and get in shape. Help me rewrite it to improve the conversion rate. When you enter this in ChehiBT, it will give you a few better headlines to choose from. The best strategy here would be to choose a few that you like and then to test them against each other. Many website Builders allow you to AB test, so they run two versions of the same site where only one thing is changed, and then show you which performs better. If your website Builder doesn't have this option, then you can also do it manually by changing the headline after a while, and then tracking performance. In either case, after a few weeks, you should have a winner that you can then stick with. Next, let's look at the rest of your copy. Good way to gauge the quality of your sales copy is not only the conversion rate, but also the average time on page. If people aren't spending enough time on your page, then they're probably not reading your whole sales page. For our example, let's say your average visitor spends only 20 seconds on your sales page, and we want to increase that. In such a case, you would use a prom like the following. The average visitor only spends 20 seconds on my sales page. Here's my first paragraph, and then you insert the paragraph. We write the text to make it more engaging and to increase average time on page. To test the prompt, I inserted a somewhat generic text, so you can see how Che Chipt would improve it. So this is the original text. Losing weight can be hard, especially if you're a busy mom. There are so many diets and workout plans out there, and it's tough to know what actually works. This course will teach you how to lose weight and get in shape, even if you don't have a lot of time. And here's the improved version that Cheti Pitti gave me. Ever feel like no matter what you try, the weight just won't budge. As a busy mom, you don't have time for complicated diets or hours at the gym, but that doesn't mean you can see real results. This course is designed specifically for moms who want to lose weight, feel amazing, and still have time for their families. No crazy restrictions, no exhausting workouts, a simple proven plan that fits into your life. As you can see, the text we get is already more engaging and puts your offer in a better light. Chances are that with your target audience in mind, you can make it even better. And with the help of CheiBt, you can also improve the rest of your copy. Of course, at some point, you also want to include things other than text. So visuals, graphs or something similar. For example, if you notice that people aren't scrolling down to see your offer, your page structure might not be compelling enough. In such a case, you could try this prompt. Most visitors leave my page before seeing my offer. My first three sections are, and then you insert the first three sections. How can I make them more engaging? Then ChehiBT might suggest something like move them higher up or add an eye catching subheading, or you break up text with images or bullet points. The key is to see your sales page through the eyes of your target audience and then structure in a way that helps them understand why your offer is the perfect solution to their problem. That way, people don't have to scroll forever to see why they should buy your offer. As I just showed you, CheiPT can help you with that whole process. Of course, sales pages aren't a one and done thing. You should always track your conversion rate and constantly test new headlines and new call to actions. Don't be afraid of making small changes and trying new things. Over time, your page will get better and your sales will go up. 55. How to get cpd certificate: I'm happy to say that this course is accredited and meets the global CPD standards and benchmarks. CPD stands for continuing professional development and is awarded to courses or workshops that help you develop and enhance your professional skills and abilities. When you successfully finish this program, you earn ten credits that can be used across many institutes and professional bodies. To get your certification, simply send the following to Felix Harter certificate@gmail.com. The name of the course, a screenshot of your course dashboard, showing that you successfully completed all lessons and the name that you want on the certificate. My assistant will then send you your personalized certificate. Please keep in mind that this usually takes five to seven days, so please be patient.