Using AI and ChatGPT to Create and Scale a Personal brand Through Social Media

1. Personal Brand Introductory Video: This right here is an image of Mr. Be Ast back in February of 2012 when he uploaded his first video 12 years later, his channel is valuated at $1 billion and his companies have a valuation of $500,000,000 Now I always knew that personal branding is important and it's actually a very cool way to approach online business. But I never believed that it's worth pursuing. And creating a personal brand don't have a huge following. Now on a random Tuesday, about two years ago, I just decided to give it a go and try to create my own personal brand. And to my surprise, I sold my first offer with 35 subscribers and 1,000 toll views. This was the exact point in which I got hooked. I started reading every single book on personal branding and online entrepreneurship. And I quickly realized that there are many strategies out there and approaches that anyone can follow. Literally anyone can follow to create, launch, and scale his personal brand with zero followers and $0 spent on ads. So after reading all of these books and educating myself deeply into personal branding and how to leverage the power of social media to personal brand, I decided to take action and create this completely bulletproof system that anybody can apply. That again, enables anyone to create, launch, and scale his own personal brand. And ladies and gentlemen, this is exactly what I'm revealing in this course right here. So my name is Lamberts and I've been creating content online for more than six years after being in the field for all of these years. I can promise you that you don't need thousands or millions of subscribers to have a successful online personal brand. All you need is a system that automatically turns strangers into recurring buyers of your products. In this course, I'm revealing for the first time online the system that I have put into place that easily recreate and tailored to your niche to fit your own case. This course is the ultimate destination and the only piece of content that you will ever need to consume to gain, again, a complete understanding on how to create, launch, and scale a personal brand. We're going to be starting this course by analyzing the modern currency of attention and how attention is the most valuable asset that you can obtain in our modern days. Then I'm going to reveal to you this system that I've put into place. I will then help you identify the core niches that exist. And we will be together choosing a nice for you, following a simple series of questions that anyone can answer. Then we will be analyzing in more detail, what is and how you can actually structure a funnel in the niche that you have chosen. That, again, automatically turns strangers into recurring buyers. And then I will guide you into how to create your offers to the market. We will go through the different types of offers, the different types of products, where to host those offers, how to connect those offers and those products together, and how to link them in this system so they can be selling automatically. After revealing to you in a step by step process on how to create this system, the only thing that is left, the only parameter left to tweak, is to populate the system with views. And this is exactly what we're going to be covering in the second part of the scores. In the second part of the scores, I will be giving the microphone into buzz and AI, video editing mastermind, who will reveal all the secrets and mechanisms behind those algorithms that we need to leverage in order to populate our systems. We will dive deeper into branding and naming your brand, how to edit videos completely for free, even if you have no experience whatsoever using artificial intelligence. How to create thumbnails and script viral videos, again using AI. And finally, how to make the most out of organic traffic. How to organically without paying a single dollar on ads, populate this system that we will create. So again, thank you very much for being here and we're going to see you inside the transformative course. 2. The Class Project: So ladies and gentlemen, I would like to welcome you inside of this extremely useful master class. I really, really think that you're going to find huge amounts of value in the next lessons to come. And this is just a small lesson in which I'm going to be describing the class project that you're called to complete, right? By the end of this class, right? By the end of the course. Now this course is around structuring online persona, right, and online business. Creating funnels, creating systems, driving traffic inside those systems. And then analyzing everything there is regarding video editing, strategic approach into creating free content and providing value on Youtube and other social media marketplaces to turn strangers into recurring customers. I know that there is a lot of information and trust me, we're going to be covering all of those key aspects that I analyzed in this just sort of introductory lesson further down the line. Now the class project that you're called to complete and submit in the class project description down below is to create on a nap or perhaps on a normal sketch pad, right? Your first funnel, right? So create and describe your funnel in a piece of paper or this could be a Word document in which you can convert afterwards in PDF and upload in the class project description, right? So create your funnel with your free value, your lead magnet, your mid ticket offer, and your high ticket offer. Just a small note, I will be personally reviewing with my team every single class project that you submit. So every single final that you submit, I will check out, review, and give feedback to you. So this is also a great opportunity to directly contact me and also have a small chat, right? So thank you very much for being here. I really hope that you find value inside this course and I'm going to see you in the first lesson. 3. Into to the Personal Brand Economy: So let gentlemen, thank you very much for enrolling in this course. And I would like to welcome you to the first lesson of the course. Now this journey that you have just embarked, it's going to be absolutely amazing. It's going to be packed with information and information that in fact you're not going to find into many other, from many other sources, either online or offline. Right? This is something extremely new. The concepts that we're going to be analyzing and discussing about in this lessons right here are completely new. They're not taught in universities. They are taught in some programs online, which are extremely expensive to enroll in. So make sure that you consume this information, you understand this information. But most importantly, you implement this information in your own branding, in your own online business. So give you a small background on how I came up with all of this stuff. Right? I actually, I'm a huge fan of reading books and I've read a ton of books on exactly this. So building an online presence, structuring a business around your persona, and monetizing your passions and skills out of this. So all of those books that you can see in the background are actually books that I've read and I'm extremely passionate into this topic right here that I'm teaching. So I know that you're going to find big amounts of value here and I'm very happy to have you here now. There are a lot of things that we're going to be discussing in the next lessons and a lot of concepts that I'm going to be introducing to you. So the most important thing here is first of all to take it one step at a time. So series of lessons right here is structured in a way in which you consume information and you have the time to implement the information that you're going to be receiving again. And the second most important thing is that I never want you to think that in order to implement what we're discussing in these lessons, you need thousands and thousands and if not millions of followers. This couldn't be further from the truth, right? I managed to monetize scale and build my personal brand, my personal business, with less than, I don't know, 300 subscribers, 300 followers I was doing and I was implementing everything that I'm going to be teaching in those lessons when I had a very, very, very low amount of followers. Right? So I don't want you to think under any occasion that you need millions and millions of followers to do what we're going to be teaching in this course right here. All right, so that being said, in this first lesson we're discussing about personal branding. We're going to start by analyzing the personal brand economy. The difference between the personal brand economy back in the day and the modern personal brand economy. The benefits of starting your personal brand and why you should 100% start a personal brand. It is a bulletproof system, if you will. It is a bulletproof business that even if everything goes south, and even if you do everything wrong, there is absolutely no risk by your side. Then obviously, we're discussing about the cons of building a personal brand, right? Why personal brands aren't for everyone, and why you could perhaps not be the perfect person to start a personal brand. And finally, the most important concept that you need to understand in this first lesson, which is what is a personal brand system? All right? You're going to listen to me talk a lot about systems, all right? Because everything in life is a system, right? And inside of each system, inside of each framework that are made gears that need to be positioned in the correct way for this whole system to work perfectly like a clock, right? So we're going to start with the personal brand economy, or the branding economy, if you will. So what used to happen back in the day is that businesses used to scale, right? We know Papal, we know Coca Cola, we know Apple. Those are just some insanely huge businesses that used to scale back in the day. And this is how we were introduced to their CEO's. So for example, we knew Elon Mask as the CEO of Papal. So we knew Papal. And then Elon Mask as the CEO of Papal. We knew Coca Cola, for example. And we know that Warren Buffett had a huge percentage in Coca Cola. We knew Apple, right? And then we knew Steve Jobs who was the founder of Apple. So if you will, this is a top to bottom approach into branding. Again, we knew the big brands and this is how we were introduced to the person behind the brand, right? Do you see any flaws in this business model? The biggest flaw that I see personally is that if you wanted to be famous, right? And if you wanted to be famous through your brand, you first needed to scale a huge brand like paper, like Apple, and then you were the big persona. Then you had this personal brand, if you will, structured behind the big brand that you managed to scale. So imagine in order to be famous as an entrepreneur, to have to scale a business like Apple, right? What is the barrier to this, um, to this concept? It's absolutely like no one can do this, right? But check this out. Again, brands were built and provided value. Apple, Coca Cola, Papal. Again, they provided value. This made their founders famous, right? So in this way, founders turned value into money. Value and money that they gained to attention and build their personal brands afterwards. Obviously, this applies. This doesn't only apply to those insanely huge brands like Coca Cola and Apple. This also applied into many different brands. But what you see there is that those people managed to turn value and money, which they provided through their brands, into attention. To build their personal brands. Now the interesting thing is that in the modern day, we can do the exact opposite thing. We can take attention and convert attention to value and money. This is exactly what modern day influencers, modern day entrepreneurs do. And this is exactly what I'm going to be teaching you how to do in this course right here. Don't get me wrong, you do not need a millions of subscribers, like those people do have a right to do this. It's just that if you have thousands and millions of subscribers, it's going to be way more profitable for you. But this doesn't mean that you can't generate income online without having millions and millions of followers. What's happening in the modern day economy? You know Mr. Beast. Mr. Beast is like the most popular Youtuber ever, right? He has like, I don't know, 100 million subscribers. You know Iman Gazi again from Youtube. You know Alex Mozi again from Youtube. They have attention and then they scale their brands, right? So, Mr. Beast, you know Mr. Best, And then you get to know festivals, which is Mr. Beast's brand. You know him Gazi, like him? Gazi. You trust him? Gazi. So, then you get to consume his product which is his educate on education company. So, you know Alex or Mozy. Alexo, Mozi has provided a lot of value to you. So you see the value and you know the persona of Alex or Mozi. So then you want to check out acquisition.com which is his brand. Do you see the biggest difference between the modern day economy and back in the day economy? First, these guys scale their brands and then they used again, the influence and the value that they provided from their brands to scale their personal. Again, brands which is extremely time consuming and very difficult to do, but what these people did in the modern day economy is that first they created and they provided value for free online. And then they scaled their brands. How easier it is right to become famous online. Build a personal brand and then scale your brand. And obviously festival from Mr. Beast is extremely profitable. Iman Gaze is extremely profitable with Educate acquisition.com by Alex or Mozi is also extremely, extremely profitable. So again, in the modern day economy, modern day entrepreneurs build personal brands and provide free value in the form of content, right? So they first build their personal brand by providing free value in the niche that they're positioned to. For example, Mr. Best provides free entertainment value. All right, man. Gaze provides educational value. Alex or Mozy provides free educational value in the form, in the niche of Right, personal development and business. Right after that, after providing free value in the form of content online, people get to know like and trust them. So this is how they managed to gain the attention, but not only the attention, but the attention of loyal followers. And this way they get to create lunch, and scale their brands to millions and millions of dollars per year. So this is a bottom up. If you will approach. First, you build your personal brand and then you manage to scale your actual brand and your actual business through the attention that you have. This is how you're able to convert attention money. Okay? So again, this way they were able to create, launch, and scale their brands to millions and millions of dollars per year. Check this out with $0 spent in ads, in contrast to these old brands, we've spent millions and millions of dollars on ads per year. So do you see why this business model, right, the model of scaling your personal brand and then moving to a professional brand, then funneling people that no, I can trust you to your actual value proposition is way easier and way more bulletproof than what they used to do back in the day. So this is what happens in the modern day economy. Now, what are the benefits of a personal brand? Because we've had the small introduction, and I think you understand a general concept around the personal brand. But let's analyze actually what are the benefits of personal brand. So first of all, it is completely free to start in scale, right? And this might sound like a very small bullet point I have in this slide, But just to remind you, back in the day, nor to start a business, you need to set your house many times as collateral, right? So you need to get loans from banks. You need to start paying for staff, You need to start paying for rent. You need to start paying for all of that weird stuff that I'm not even aware of. Because I don't have like a traditional business, but nowadays this is completely free to start in scale. And this is an insane asset for any business owner. Like if you told someone back in the day that it's completely free to start and scale a business. You don't need to have inventory and you can reach millions and millions of people completely for free. They wouldn't believe you, right? So this is a huge point. Then. You could have a loyal audience that knows, likes and trusts you. And this also might not seem and feel like a huge point, but actually having a big audience of people that actually know get consistent value out of you. This is extremely, extremely valuable and something that traditional businesses don't have. Does Coca Cola really have a loyal audience? That knows and is emotionally invested with. I don't think so. In addition to that, in a personal brand, you get to serve whoever you choose to serve, right? So you get to associate yourself with people that you can provide value. And most of the times, as we're going to see in the lessons that will come, the people that you're able to serve are the younger versions of yourself. Which means that you actually are very passionate to help those people out, those people out and your everyday life. Right? The products that you're going to be creating, the services that you're going to be offering, are going to be tailored pretty much to your younger self, which is very, very cool. So you're not going to hate and have a miserable life while scaling a personal brand, right? In addition to that, we have no needs for offices, no needs to hire people, no useless expense that those brands used to have back in the day Here, you can literally create and scale your personal brand and have an online presence just from your small room, right? Just like I have done in this room right here. And finally, this is a business model with literally no risk. Again, it is different to say that it is free to start. And a completely different point when we state that there is no risk in this business model. What is the worst case scenario of building a personal brand? No one visits your Youtube channel. No one visits your Instagram profile. No one buys the offers that you have. Great. You spent some time and some energy creating this. And then they'll work out. It's fine. We can tweak things, we can correct your system and you're going to be back on track. But what is the best case scenario of a personal brand, right? This is the best case scenario of personal brand, literally millions, if not billions of dollars because Mr. Bit is a billionaire. Now he's the first Tu billionaire, right? With $0 spent on ads. So now we discussed about the benefits of a personal brand. What are the cons, right? So obviously, we have some downsides of a personal brand. So obviously, depending on the level of your training and depending on the quality of the information that you have been consuming, it will take you a different amount of time to create this personal brand, right? So depending on your training, again, it takes time to create a personal brand. You are on a great track to create a personal brand in record time frame. Because again, I'm just going to be giving you all of the taps and all of the tricks that I know and I have personally learned again through trial and error in this series of lessons. So you are on track to create a personal brand on record breaking times just by enrolling in this course right here. Now as I told you before, personal branding, and again, structuring non line business means that you need to create a system, right? And a system might sound a bit dumb, like what is this guy really saying right now? Trust me, it's going to make sense. And once you understand the fundamentals of the system going to be creating, right, and you start working on each gear of the system, you will have a holistic approach on how to approach, again, this online business. And it's going to be way easier for you to generate income online. Let's just state this now. Con you will be working around the clock and this is absolutely true. You will have no days off. Your personal brand will be on your phone and you will be constantly thinking on how to scale this. What can I do to, again, generate more income? What can I do to generate more attention? This is just a switch that you can't really switch off. So I mean, it's good like you are doing something that you love, so you have no problem working around the clock. But this is 100% something that will be happening to you, right? In addition to that, you will need to position yourself correctly if you're striving for longevity in an online personal brand, right? You don't need to tie yourself in a niche that, for example, is upcoming. But you know that in three months it won't be hot, right? Imagine creating a personal brand around Fidget Spinners, right? Which were extremely hot back in 2018, but now people don't really care about them. So you need to position yourself correctly and not follow trends, but rather than apply yourself into the trends that are happening and provide constant value independently of like small trends that just skyrocket over a month and then no one cares about them, right? And finally, you need to acquire a basic understanding of a wide variety of concepts again and systems. As, as I explained earlier, this personal brand system we're going to be creating is comprised of many different gears. And you need to have a basic understanding of every single year of the system you have created in order to be successful in this endeavor. Right? Trust me, this was the first lesson. This was a bit overwhelming. I know everything is going to make sense later on in this course because we're not only analyzing the system. But in each lesson again, you will be more and more comfortable and more and more, and you're going to have a more circular understanding of all of these concepts that we analyzed in this first lesson. So what's coming up next? All right, in the next lesson we're going to be discussing about this system that I've explained to you, and I've introduced you in this lesson right here. All right, I'm going to reveal to you my system, my secret system that I have in my personal brand. And I'm going to show you how to create yours. So the next lesson is going to be an overview, all right, of all of the gears of my system. And I'm just going to introduce you to some concepts that we're going to be further elaborating as we move on in this course. All right, so I'd like to thank again for being here. Thank you for completing the first lesson of this course and I'm going to see you in the next one. 4. The Personal Branding System: Previous lesson, we did a brief introduction of what is a personal brand and what is the goal of a personal brand. Why is the ultimate business model to start, if you will, in this modern day and age? Now, in the previous lesson, you also heard me mention a lot system, right? System, This system that we need to create a system and all of the gears of the system need to be interlinked correctly in order for all of this project, right, this personal brand, to turn viewers, right, traffic that we gain from our social media into reoccurring buyers. In this lesson right here, we're diving deeper into the system. And when I say diving deeper, I mean that I'm going to be introducing you to the terminology of the system while also revealing my own system. The system that I use in my personal brand. Right? We're going to be revealing what is the goal of the system and how the system pretty much works. So we're outlining right, the system, the terminology that you need to understand regarding offers, product and traffic. And then later on in this course, we're taking every single gear of that system and we're analyzing it individually. So you have also a brief knowledge, all right, A general knowledge on how the system works. And then a more individualized knowledge on how each and every part of this system works. So enough with this introduction, let's dive into the second lesson of this course. Now, every personal brand, as we said, needs a system that turns strangers into fans. This is step one. Step two turns fans into customers. Very important. Step step three turns customers into reoccurring buyers, right? So we start with strangers and we turn strangers into reoccurring buyers. This is the ultimate goal of a personal brand. Let's analyze step one, right, turning strangers into fans. So how do we turn strangers into fans? And how do we do this, right? By not risking a single dollar of our personal funds. We do this by providing free, consistent solutions to their problems in the form of video. All right, so we brainstorm the problems of the people that we want to serve. And this all obviously means that we need to have identified our target audience and our niche, right? So we create again, our target avatar. We brainstorm the problems that our target avatar had has, and then we solve those problems for free. We don't charge anything for this in form of video. And again, I'm going to just say it one more time. That I'm going to show you how to brainstorm a target audience. How to create a target avatar. How to choose your niche. In the next lessons that will come, this is just a general overview of the system, right? So what do we do? We provide free, consistent solutions in the form of video. Right? Where do we plow this video? Very easily. Answer to this question. Social media, this could be Youtube, Tiktok, Instagram, long form, short form doesn't really matter as long as you're providing free, consistent solutions to their problems in the form of video. And this White's risk free. This is the first gear of the system, right? Solving their problems through video. The only thing that you need to know, pretty much. Now that recording video nowadays, it's so easy. The only thing that you need to do is to pretty much not the solutions to their problems, which is like fundamentals of business. So if you can't even solve the problem of the people that you want to serve, then why embark on this journey in the first place, right? How, right? How do we solve, how do we provide free, consistent solutions to the problems? By knowing exactly who we target, right? And their problems. So the fundamentals, again, the fundamentals of a successful business is knowing exactly who you want to target and knowing exactly their problems. And as I mentioned in the previous lesson, one of the easiest way to achieve this is by actually solving the problems that you had some years back. So solving the problems of your younger self because you knew exactly your pains, you knew exactly the pain points that you have experienced, and you have underwent transformative experience yourself. So it's easy for you to solve the problems that you have. That being said, of course, you can solve other people's problems as long as you're an expert on this, right? So why do we choose video? Because it is free, it is easy to produce, and it is highly leveraged. Because videos, apart from the fact that nowadays they're completely easy to shoot with just a phone, right? Extremely easy to produce. You don't need to have an experience in videography and experience in lenses and experience in cameras. You can just do it automatically with your phone. Right? And once you create those videos, they're highly leveraged because it can be uploaded on the web, right? You can uploaded on Youtube, on Instagram, on Tiktok. And those algorithms pretty much distribute your videos exactly to the people that will benefit from those videos. And of course, completely for free. This is step one on turning strangers into fans. Now this general is something that, for me, it's extremely valuable. It is information that I wouldn't release outside of my horses. And this looks like just a simple diagram to you guys, but for me, this is like my whole business strategy right here. All right, so right now we're on this stage. Releasing free videos on the web in my case. Because as I told you, I will be revealing my secret strategy on how I managed to create scale, a personal brand, right, with zero followers and zero investment in my case. Step one, which is again, turning strangers into fans, we're talking about this white stage right here. This is step one. So I solve problems that I know that my target audience has and I solve it on free Youtube videos and course content. All right, so for example, you are part of my target audience. You are probably someone that knows the potential of growing a business online, wants to start creating content and monetizing their passions and skills. You are a person with ambitions and person with skills and you're interested into learning the systems right behind online entrepreneurship. And this is why you are inside my funnel right now. And we will be discussing what is a funnel later on in the course. But this is step one, right? I get strangers just like you, right? We just met and I provide free value to intrigue them, to solve some of their problems. So right now I'm solving some of your problems. I am explaining to you how this system works right now. A very common question that I have and I get every time that I suggest someone to solve people's problems for free online, he says, what if I solve all of their problems, right? How am I going to make any money? So what if I solve all of the problems of my target avatar? How am I going to make any money? Right? If I produce like three videos every week and on Youtube, here is how we're going to be making money out of this. You give out the framework, right, the theoretical aspect for free. And you sell the application, which is the action. You give out the theory for free. You sell the action in your offers. And this makes absolute sense. If you think about, right, when someone watches all of your videos and they find value, they will be happy to pay you to get more value out of you. And I don't know if you've seen this, but we moved to step two, which is turning fans into customers. Providing for free, again, solving problems for free. Turn strangers into fans because they find value in what you say. So they become fans. And then if they watch most of your videos and they find consistent value, they will be happy to pay you to get more value. So these guys are thinking, wow, the student, help me out so much for free. Imagine what value would get from him if I pay him. Right? I'm sorry for the small error there, but this is what they should be thinking like. Wow, this guy offers all of this value for free. Just imagine what happens if I pay him for his offer. This is what we want our audience to be thinking. And this brings us to the second step of the system. All right, how do we turn our fans into customers? Right? We need to turn our, our followers and subscribers into leads. And this is a new word that I'm going to be introducing to you right now. Leads. I can hear you thinking. What is a lead? A lead is a person which you can directly contact, okay, Via e mail message, or phone number. Right? Again, let me repeat myself. To turn a fan into a customer, we need to turn them, first of all, into a lead, because we can't directly message a subscriber, right? We can't message a follower on Instagram, but we can't really message a subscriber. So we need to convert them into leads. All right. So cool. How do I do this? How do I convert a subscriber into a lead? Well, this is where a lead magnet comes into play, right? And what is a lead magnet? I hear you next question that everybody has. A lead magnet is a cheap or completely free do it yourself product. And I'm going to explain what a do it yourself product is that is full of value that you give out in exchange for a person's E mail. And you have probably seen a lot of lead magnets before online. Have you ever seen, for example, some offers that people have that say, hey, I will give you my framework completely for free. All you have to do is sign up to this e mail list. This is how they turn you into a lead. You give your E mail in exchange of a valuable product. This product is usually completely free or very cheap. And it is a DIY product, a do it yourself product. This means that people give you the information, all right? And you need to adapt by yourself, this information to your business model. So in my personal brand system, a lead magnet that I use to turn people that see my stuff on Youtube and see my stuff from courses to get their e mails. Right. If they're interested in what I'm preaching. Right. Obviously again, it is a low ticket product that earns trust. In my case, the lead magnet is course GPT. This is how I call it. So in my personal brand, again, I help people monetize their passions. All right, so turn their passion into profit through online course creation and through again. Expressing their passion into the online world. Right? And a very useful tool is this prompt list in which it pretty much enables you to utilize the power of artificial intelligence to help you in your business. So when I propose to give out this lead magnet in exchange of an e mail, people see the value there because they've seen the consistent value they provide on Youtube and in my courses. And they're like, sure, I will give you my e mail to get this course GPT list right. No problem. And this, ladies gentlemen, how you turn your fans into leads and then it's easier for us to sell them something. Now if your lead magnet is not free, congratulations, this is how you made your first dollar on line. So if you lead magnet is, for example, $5 $1 $10 right? At this point, you will make your first dollar online. And the craziest part is that you don't need a specific amount of subscribers or followers to sell your first lead magnet or to acquire your first lead. You can have 100 subscribers and you can still sell your first lead magnet or collect your first E mail. That's the beauty of it, right? Having more subscribers just increases the olds, right? The chances of you having a making a lead, making a sale. So now that we've turned Right fans into customers, let's try to sell our mid ticket product. All right. So again, we are right here. Now, in the case of a online brand, an online business, a personal online business, you need a lead magnet, which is again, a low ticket product. Right? That earns trust. And we need the e mails of those people in order to use them to use these e mails to market our mid ticket offer. All right, and as you can see by the dots that I've created here, these dots indicate the number of people in Youtube In our courses, for example, we have a lot of people, right? Then as we funnel them down, we have less people subscribing to our lead magnet and even less people checking out our mid ticket offer, right? So what is a mid ticket offer? A mid ticket offer is an offer or a product, right, that solves a low ticket product problem, which the low ticket product is our lead magnet, right? As we said, this very cheap thing that we sell in order in exchange of the e mail, right, When we implement what our lead magnet states, the purpose of the lead magnet is to provide lots of value. Also, as you provide value and you unlock new information to your audience, right, which the absolute love. The next thing that comes into play is that they have more questions and more problems arise because they've moved to the next level. Those problems are solved by your mid ticket offer. What a Mi ticket offer is, is pretty much an offer that solves a low ticket product problem and proposes a new one. All right, so to give you an example, again, a Mi ticket product solves a problem that arises from the lead magnet and proposes a new problem solved by a high ticket product, if that makes sense, right? So what are some examples of mid ticket products? This could be courses, this could be E books, right? How much should I price my mid ticket product? Anywhere from 50 bucks to 200 bucks, right? Depending on your niche and the problems that you solve. All right, So pretty much there is not like the absolute ceiling on charging a miticate product. For example, if you solve problems on how to create rockets, then you're not going to charge the information for $200 right? And also if you solve problems which are very commonly solved online, for example, yoga courses, right, Which are everywhere, you probably want to go into the lower spectrum of pricing and miced product, right? But in general, Met products are either DIY products. So products in which they give you the information and it's up to you to implement them. It's up to the customer to implement what you're state. This could be a master class, for example, a big course. All right. Which again, you as the creator can sell without need, meaning to sacrifice your time, right? It can sell if you're sleeping. You can still sell a course if you're sleeping, right? Or a knee book for example. You spend a big amount of time creating once and then it just can't be leveraged using the power of the Internet, right? So again, the pricing of your Mit product depends on your niche in general. It's priced anywhere 50-200 bucks. All right. Now in my case. All right, my mid ticket offer is pretty much the program that I sell that helps people. I give out all of the information on how to create and launch your online course business. It's a course that teaches you how to create courses, right? This is a four hour master class. I cover everything from start to end on how to turn your passion into profit in video format, right? I give all of the knowledge out in a four hour program. This is my mid ticket offer. What's the goal of mid ticket offer? Again, to unlock more information to the viewer. To give out more information to people. Obviously, it's completely normal when you're giving out information, when you're unlocking new levels to your audience, that they have more questions and they have more problems arising, right? You're not trying to create problems, right? To your audience. Let me be clear on that. You're not trying to create problems, it's just that you're being so helpful and you're providing so much value that those people unlock so many new doors in which they just have new questions and new problems arising. And those problems, you guessed it, are solved by your high ticket offer. Again, you need three offers in your business. A lead magnet, a mid ticket offer, and a high ticket offer. All right, so this is how we turn ladies and gentlemen customers into reoccurring buyers. So a high ticket product solves every single problem that arises from the mid ticket product offer and it is the ultimate experience for your customers, right? So some examples of high ticket products are done for you or done with you products. For example, I create an online course business in my case for you or I create an online course business with you. All right, one on one coaching programs. Those are high ticket products, right? Because I am directly exchanging my time to help you. So this means that I'm going to charge more than for this master minds, so people coming together in one location in the world talking about the stuff, how much do I charge my high ticket product? High ticket products usually start from $500 at least to literally unlimited amounts of dollars. For example, if a big tech CEO offers a high ticket product in which he flies out, he comes to your place and shows you exactly how to create a big brand like his. He can charge as much money as he wants, right? So obviously, the pricing of a high ticket product depends on the niche and the problems that you solve solve harder problems, you can charge more for them, right? So this is the high ticket product and this concludes the system that we are going to be creating in this course. Right here, you need free value on Youtube courses and other social media market places, right? Then convert your subscribers into leads, grab their e mails, because using their e mails, we are going to be marketing our mid ticket offers. Which solves a problem that arises from the lead magnet and proposes a new problem that is solved by our high ticket offer. Right? And this is where all of them, all of the problems of our viewers end. Now, you might have seen those arrows right here. And those arrows are arrows that are directly, their marketing pathway is pretty much sometimes and this is just a game of odds. A person watches your Youtube video or your courses, wants to directly enroll in your mid ticket offer and your high ticket offer. This is why having a lead magnet is extremely helpful. But you don't exactly need a lead magnet to make money online. For example, we could completely raise the lead magnet part of the system and it would still work, but you just would generate a least amount, a lower amount of money, right? So sometimes people watching Youtube videos, they find so much value and they're so interested in what you're saying that you can directly help them buy your mid ticket offer or your high ticket offer. But this obviously depends on how your system is structured and how you interconnect those links. So again, we discussed about the gears of the system in this lesson right here again, year one, gear two, year three, gear four. And moving on in this course, I'm going to show you exactly how to connect those gears together so they work flawlessly. For now, we're going to move into the next part, which is setting up the foundation of success. Which comes down into choosing the correct niche. Choosing the correct people to serve with your system, right? With your valuable knowledge, right? Because this system and those gears need to be, of course, connected together. But they need to be connected together to solve the problem of the correct people in the correct time. Right? So this is exactly what we're discussing in the next lesson of the scores. So thank you very much, I'm going to see you there. 5. Choosing your Niche to Focus: We talked about in previous lessons. The pillar, the foundation of structuring this system that we again analyzed in previous lessons is a correct niche. Is choosing the correct people to serve, is choosing the correct problems to solve, right? And as a rule of thumb, in general, the harder the problems that we will solve with our videos, with our services, with our offers, the more compensation we can ask for these problems. That being said, we need to find a fine line between problems that are very hard to solve and also problems that we are capable of solving, right? So I shouldn't start, for example, I shouldn't choose as my niche astrophysics and solve a very complex astrophysics topic if I don't actually know how to solve it, right? So in this lesson right here, we're going to be further analyzing and diving into, again, the foundation of structuring this systematic approach in online business that we've been discussing about in previous lessons. And we're going to be analyzing in next lessons. And more importantly, all right, we're going to be analyzing who do you want to serve, right? Who will you serve the best? And which problems should you solve, right? So welcome to the Finding your Niche lesson. This is just going to be a very laid back lesson in which by the end of it, you will be comfortable in choosing your niece and you will actually know what a niche is. All right? Because many people don't actually know what a niche is. Finding your niece, ask yourself, how can I help my younger self? And why do I always suggest people to structure their niche around their younger selves? So check this out if you have overcome a problem that you once have faced, all right, chances are that millions of people have the exact same problem and you can help them overcome it. All right? So during our lifetime, all right, no matter how old are you, we've all been through transformative experiences, all right? And what people crave and what people really want from online education and from all of the value that we're going to be providing, is they want to move from point A to point B, right? This is a transformative experience. And if you have underwent any transformative experience, this could be weight loss, this could be making money on line, this could be pretty much anything. And I'm going to show you the different niches that they exist in the next slide, right? But pretty much if you have underwent any transformative experience, chances are that millions and millions of other people, right, have the exact same problem. Want to undergo the exact same transformative experience that you have underwent. But don't know how to get there, but check this out. You know how to get there because you have underwent this transformative experience. You have, you know, grown up from point A to point B. And this doesn't need to be like becoming the founder of papal or something extremely hard. A simple transformative experience would be, for example, how you were accepted into a university of choice. Or how you managed to learn how to cook or bake cakes, right? There are many different transformative experiences and many different transformative experiences that people crave to understand. All right, so what do I mean by, if you've underwent from point A to point B? This really means that you have dialed down a framework that help, that can help people and have helped you move from point A to point B. So again, we focus on problems that are solved with frameworks. Framework, the framework is what we're going to be giving out for free. So we will be giving away the information regarding our frameworks and we will be selling the adaptation of the information. All right, so giving away our frameworks for free. Exactly what I'm doing in this course right here and selling the adaptation. All right, if that makes sense. Now, how to choose your nie. We've talked about, again, asking how can you help your young yourself. But this is a very broad question. These are the three cornices, all right? And I've taught this in many different courses. This is extremely valuable and every single student of mine that understands the three corn has no problem choosing the correct, ie. Structuring his system on the correct foundation and scaling up to thousands of students and impacting perhaps potentially millions of people. Those are the three cornices that you have to choose from, right? So, health wealth relationships, pretty much every single problem that we have as humans is a problem under one of those three categories. So health wealth relationships. Now here's the thing. You do not have to pick a broad niche like you do not have to pick, for example, okay, I'm going to solve health problems, or I'm going to solve wealth problems, or I'm going to solve relationship problems. And pretty much it's impossible to do this because you can solve all health problems and you can solve all wealth problems or all relationship problems. Because there are many sub niches in each niche, right? In health, for example, we've got working out diet, yoga, breathing, meditation, and countless of other sub niches that you can focus and you potentially can help people move from point A to point B. For example, in yoga, people want to move from point A to point B from being a complete beginner to understanding principles of yoga working out. Also, people want to go from point A being fat to point B being fit right wealth. Many, many different subnises, starting a business, investing, cryptos, real estate marketing sales, and again, millions of other subnisues that I haven't mentioned here. Because this will take all day to mention, right relationships, finding love, making new friends, influencing people, public speaking, raising a family, all of those are issues and sub nies of the relationship. All right? We do not choose, obviously we need to choose a corny, but we don't focus to solve problems of a corny, we focus to solve problems of sub of a corny. Check this out. Guess what sub niches have their own sub Nis diet for example. So we have entered the health core Ni, the sub niche of diet and the sub sub niche of carnivor diet, Keto diet, vegan diet, carbs only diet, fasting diet. So as you can imagine, there are many, many sub niches. Where should you draw the line, right? That's a great question. Where should you draw a line? How long should you be sub niching and sub niche and sub niching to choose your niche? Well, this depends on the competition. For example, let's take health, right? If there was no competition and you were the only person solving problems regarding health and you had millions of people needing to have their problem solved, and you were the only solution to those problems then. Sure. Do not sub ni choose health cover, working out cover, diet cover, yoga cover, breathing cover meditation. All right? And you will serve all of those people. But if there is competition in a niche, and we can't really overcome this competition, so they're better than us. In a way, the best thing that you can do is to sub. So this is where we sub. For example, working out very, very, very saturated, right? We've got many people being personal trainers, many people being gym fanatics, many people creating content and solving problems in the working out space. So what do we do if we want to stand out in the subnies, further further subnies even more. So for example, if I wanted to stand out and structure my system on health, I would go to the working out subnies and then even more, for example, only in Dumbell exercises. And I would become, let's say, the ultimate problem solver in the Dumbbell exercises. Because there's such a wide variety of people interested in working out and health that I can only serve people in a subnies. That being said, if for example, we've got a, let's say a Cornish that is not that popular. For example, let's say in the relationship category, raising a family, right? Perhaps there are not as many people interested right now in having problems, on raising a family, or actively seeking solutions to those problems. As, for example, people actively seek solutions of working out. So, for example, in raising a family, you would more easily be the leader of your niche, right, If you chose, rather than working out. So ask this to yourself. What process or framework have I understood good enough to help my younger self? And this is the ultimate question to ask. So what process or framework? This means that from in which, ie, how I underwent the transformative experience from point A to point B. And I can describe how I underwent this transformative experience. So I can describe the steps that I took, the framework that I followed to help my younger self, right? Is it health, wealth or relationships? Great, it's health, for example. Okay, which sub nees of health? Is it working out? Is it diet? Is it yoga? Is it breathing? Is it meditation? Is it one of the millions and millions of sub nies that health has, right? If you find one subnie, then ask yourself, is the competition there right? Too much? All right. Are many people offering solutions to problems that I had? Or how hard would it was it for me to solve the problem that I had On the health? Sven, did I follow an influencer or did I just come up with a solution myself? Because I didn't have resources anywhere. If you came up with the solution to solve the problem that you have underwent in the past by yourself, all right? This means that there is probably not enough help out there, so people that have the same problem aren't being assisted by other people. So you could potentially be very profitable in this subnies. All right, so for the sake of discourse, let's say that for example you choose, we're taking my example, right? We're analyzing my system and my framework. And the transformative process that I have underwent when I was younger is that I was able to make, to turn my passion into profit through content creation, through creating an online business, and through online course creation, right? So what is the next step here if we're taking my, again, my transformative experience in my framework? What I would do if I were you right? The next step is we should fire AI. We should fire PT to help us create a target avatar and understand his problems. So once you pick a niche, the next exact step is to create a target avatar. Why do we want to create a target avatar? We want to create a target avatar because it is very easy for us then to list his problems down. And those problems we're going to copy, we're going to paste on a document. We're going to keep them there until it is time to implement them. And until it's time to start solving those problems with our videos. So coming up, we're firing such a PT. All right, we're creating a target avatar and we are listing his problems down. So thank you very much, see you in the next lesson. 6. Using ChatGPT to Create our Target Avatar: So here we are inside char P four. It doesn't matter if you have charity four or P 3.5 or pretty much any other AI software. What we're going to be doing, and we're going to be utilizing this artificial intelligence software in very basic ways that can be applied in any, again, AI software. It's going to be very simple what we're going to be doing and I'm also going to be doing on a one on one live basis. Right. So I'm not going to be using the prompt lists that I have. And by the way, I have created some prompt lists that can hundred, absolutely, one hundredercent absolutely help you. And again, creating your target avatar, brainstorming your target audience. Right? I'm not going to be using those prompt lists because I want you, again, on a live basis, to understand the structure behind the prompts that I'm going to be using, right? So you can use the same exact prompts that I copy and I paste on this AI software. All right, so what we're going to be doing again in this lesson is we're going to be creating our target avatar. So before we create our target avatar, it is very important to let Chacha Pet know exactly the problem that we want to be solving. The niche in which we are interested in, again, solving the problems of those customers. All right, and what we are about. So what is the first prompt that I would be using? It would be, hey, I creating an offer to serve people that are interested in growing their online, for example, personal brands and netizing their passions through content creation. All right, this is the first problem that we're going to be using. Again, this is not a prompt which we ask something chip, We're just giving PT information, right? So the information that it's going to be giving back to us is more relevant to what we're looking for. Okay. So again, I don't care about the answer that Chi will give me right now. I'm creating an offer to serve people that are interested in growing their online personal brands and monetizing their passions through content creation. Okay, so what did Chip reply? Creating an offer for people interested in growing their online personal brands and monetizing their passions through con creation is a great idea. The key to understand your target audiences needs and challenges and to offer solutions that are both practical and appealing. All right, so here's some steps and considerations to help you structure your offer. Okay? So I don't want you to help me, okay, structure my offer. I want you to provide insights on the people that would be interested in my services. What I'm doing pretty much is that I'm asking Judge Pit to outline the target audience, right? My target audience, let's say certainly to provide insights on people who might be interested in your service regarding growing their personal brand and monetizing their passions. Recreation, We can look at several key demographics and psychographics. Those could be, for example, aspiring influencers and content creators, small business owners and entrepreneurs. Right? Career professionals seeking personal development. Okay, so creative artists and freelancers. Again, Chip is just giving us some of the different target audience groups that we could target. And we could serve with our offer based again, on the offer that I described. And keep in mind that I described my offer very superficially. If you dive deeper and give more information to Chip regarding your offer and what people you want to serve, then the information that it's going to be giving back to you will be more targeted. So we've got creative artists and freelancers, students in recent graduates. So what I would do if I were complete beginner like you, is that I would choose one of those categories and I would directly focus on serving those people. Let's say for example, that we want to target small business owners and entrepreneur. Okay, Go such P again and say I choose to target number two. Okay? So small business owners, entrepreneurs. I want you to, okay, create a target avatar based on this audience. Did you understand what we did here? We listed, we gave PT information regarding what problems we solve. Then we brainstormed our target audience. It gave us actually five different choices of five different target audiences. We chose one target audience, and then we asked for the creation of a target avatar. So again, the target audience that I chose to serve are small business owners and entrepreneurs. So I help small business owners and entrepreneurs create and scale a personal brand online and monetize their passions. Right, and then I asked for a target avatar. So here is our target avatar. It's Alex Johnson, right? 35 year old. Could be male. Could be female. Okay, cool. He lives in an urban area. Educational background. Bachelor's degree in business administration, maternal status. He's married, right? Children, one or two children. Occupation, owner of a small business such as a boutique marketing agency or a local cafe. Right, so here's the psychographic profile. He's ambitious, driven, creative, adaptive. All of this stuff, you know, just information about our target avatar. Here are some challenges and pain points. He's struggling to stand out in a competitive market. Balancing the demands of running business and personal branding efforts are hard, right, limited knowledge or resources for effective social media marketing. Finding time for consistent con and creation is a problem. So what are his goals? To become a recognized leader or influencer? To leverage their personal brand tract. More clients to learn how to effectively monetize their online presence to create a lasting impact in the field. All right, so again, it also provides us for some marketing strategies to help him and all that stuff. So this prompt that we're going to be using right now is perhaps the most important prompt that you need to remember from this whole lesson right here. And it's this, please always be kind to AI. Okay. List the 1010 biggest, let's say biggest problems of this target avatar. From biggest to list, Severe. This is the most important prompt, right? Because we brainstorm target audience with brainstorm target avatar. And now we ask for Toby to list the ten core problems, the ten biggest problems that our target at has. You guess correctly, we will be solving those problems and we will be solving the, our content. We will be solving them with our offers. We will be solving them with our lead magnets, right? So we're going to be structuring our whole business into those ten core problems. What are those problems? Difficulty differentiating the business in a competitive field market. All right. Time management constraints, inadequate digital marketing knowledge, right? Limited resources for marketing and brand building, inconsistent online presence and content creation challenges in building a personal brand, navigating social media algorithms. He has a problem in all that stuff. And because we have underwent this transformative experience, and we know how to use, how to build a personal brand, right? We know how to be consistent in content creation. We know digital marketing, We know how to manage time, right? We know how to differentiate a business in a competitive market using social media, all right? We know how to generate leads, we know how to keep up with industry trends and changes, and this is exactly how we're going to serve those people. All right, this is how we utilize GPT. And this is just a very basic way, obviously if you have the time to invest into using AI, and again, diving deeper into this AI if you have, again, as much time as you want. What I would do is that in this first prompt that we provided, right, is just one sentence. So make sure to give at least five prompts to explain exactly your offer and exactly what you're good at. Explain exactly in very much detail to chip. Right, what is the transforming experience that you have underwent? What are you an expert on? Right Then make sure to ask for more than ten, for example, different target audiences that would be interested and could be served from this experience of yours, right? Then make sure to ask more information about your target avatar, right? So more, even more information in extreme detail. And finally, if you have more time, again, you can list the 20 biggest problems or get off your target avatar, right? In next lessons you're going to see that we're going to be using those ten core problems. So I want you to copy those ten core problems, paste them on a Word document, keep them somewhere, because the next lesson we're going to be using those ten core problems to brainstorm content ideas, video ideas. And this is pretty much how we're never going to be running out of videos, video ideas ever. All right, so this is just a small tip on how we're going to be always consistent with our video ideas. And without any effort, we're going to be just be coming up with videos ideas, a new video ideas and new video ideas. New offers, new lead magnets. So very, very exciting stuff. Thank you very much for sticking up to this lesson. I hope that I help you a lot with the station right here. I'm going to see you in the next one. 7. What is a Funnel and how to Create one: So ladies and gentlemen, welcome to this lesson of the course, which is going to be an extremely valuable lesson. It took me literally more than four books, I think, to understand and implement the information we're going to be delivering to you from this lesson right here, right? I've read again, many books discussing about the importance of funnels. How to create funnels. What are the different types of funnels? Which funnels work the best in this online business that we're trying to scale and create a, right? So in this lesson right here, what we're doing is that we're analyzing again. What is the general concept of a funnel? What is the importance of a funnel? What do we strive to achieve when creating a funnel? Which pretty much to spoil it to you, if you will. It is just a system of trafficking people from complete strangers to reoccurring buyers. This is the goal, the end goal of a funnel, right? Then we're analyzing again my funnel and we're going to dive into the nitty gritty, if you will, of how the funnel should be structured. Where should you host each part of your funnel? And I'm going to just be answering all of the questions that are very commonly seen when I'm explaining this systematic approach of creating a funnel to people. All right, so welcome to this lesson and I'm pretty sure that you're going to get a lot of value out of it. So right here as you can see, I have again the example of my funnel. All right, this right here is again my funnel. And this is an image of an actual funnel which we're going to explain more in depth. So where should we start from this? So let's start from this part of the image, right? And let's analyze the starting point and the end point of a funnel. So what the funnel does, all right, And what the system does is that it turns complete strangers. All right? So people that have no idea of who you are and what you offer. Right. Reoccurring buyers. And this is done by a series of steps, all right, During which people get to know, you get to like you get to trust you. They spend some money on your products and then bigger amounts of money on your products if they find value in what you teach and what you say. All right, this right here is again the funnel that you should be focusing on. And this is the type of funnel that I will be helping you create. Now, there are many different types of funnels, but this exact funnel right here, I think in my opinion works the best for social media and starting and online business from your passion into social media. All right, so let's analyze the different steps of the funnel, all right? As we have elaborated in previous lessons, when I showed you my funnel, funnels have in general three to four steps, All right? The first step of a funnel in which this is the first, this is the first point of contact of a complete stranger with your content. All right, With the value that you offer is offering completely free value. All right. Just like Youtube videos for example, and videos on Tiktok, videos on Instagram, right? Completely for free. So solving the problems of your target avatar of your target audience, right, Completely for free. So this is exactly the first step of the funnel. And as you can see, as the funnel progresses, less people stick with you, right? And this is absolutely normal, right? We can't have every stranger that watches our Youtube video to become a reoccurring buyer. But even the small percentage of people that will be converted by this converting machine strangers to reoccurring buyers are going to generate as a big amount of revenue. So starting out with the free content that we will be producing, right right here, I'm referring to the destination of the free content. Where should we be uploading the free videos that we will be creating? Right, the answer is social media and more specifically Youtube. Why Youtube? Because Youtube provides an effortless way from the audience to, first of all, know, lack and trust us even more because they consume large pieces of content. We can create ten minute videos, 20 minute videos, 30 minute videos packed full of value, and this convinces more strangers to become fans of ours. Right after Youtube then we have our lead magnet. So to give an example of, for example, a free, the free first step of the funnel that I provide. It's Youtube as you can see here. All right. Youtube. This is the first free step of my funnel and my courses which aren't exactly free but they're relatively cheap. All right, considering the rest of the value that I have to provide. So this is the first step of my funnel, for example, this is step one. Now if people see value on my Youtube videos, see value of my courses from the first step of my funnel, they can move to the second step of the funnel, which is, you guessed it, the lead magnet. Now, as we described in previous lessons, it is very important to convert strangers into leads. What is a lead? A lead is a stranger that knows you, trust you because he has given his E mail in exchange to some information or a very small amount of cash. All right? Money in exchange of more value from you. All right? The lead, if you will, is a low ticket product. The lead magnet is a low ticket product that just earns trust. All right. So where do we host our lead magnet? We need a hosting website. All right. And I'm going to show you later on in this video hosting websites and I'm going to show you my final Actually from the web, how I have structured it. All right, and this is the lead magnet. I'm going to show you again exactly my lead magnets, how much revenue I've generated from them. Everything will be explained in the straight here. All right. Why do we need a lead magnet? Because we can't that easily hope from a completely free value to our mid ticket product. Right? We need something in between. I mean, depending on the price of our mid ticket product. All right, Which is, again, the product that we offer for medium, medium price point, not the highest price point point that we have. All right. So this way we use the lead magnet to just earn to give more value and earn more trust from those strangers as we convert them to recurring buyer to make this process even more flawless. All right, What is the next step? The next step is to have our mid ticket offer or our mid ticket product. As we said, this mid ticket product solves a low ticket product problem that naturally, all right, occurs after understanding the value that we provided with the lead magnet. For example, lead magnet solves problems provided from free content. But then naturally, new problems and new questions are created, which are solved by our mid ticket product. Let me change this, sorry. By our mid ticket product. All right. Now people are going down to our final. They're not strangers anymore. They have consumed our free content. They have subscribed to our lead magnet, and now they bought our mid ticket product. Right. Where is this mid ticket product located? It is hosted again on website, different websites and different ways All right. Are used. Different strategies are used to sell a lead magnet and completely different strategies and websites are sold for you to create your mid ticket product, right. Don't stress about it. I'm going to show you how I create them and I'm going to help you brainstorm them and create them yourself. So when someone has purchased your mid ticket product, all right, and you have provided again, more value on the lead magnet. They see value and they're like, hey, all right, this guy provided so much value on the mid ticket product, I should buy his high ticket product. Because again, this is just a matter of providing more value and solving more problems that are produced and more questions that are produced from the mid ticket product. So how do we do this with our high ticket product? All right, Our high ticket product or our high ticket offer solves every problem. All right, And this is where people are converted finally, from strangers to reoccurring buyers. We took strangers and with free content lead magnets, with ticket Miticket products, with high ticket products, we convert them into reoccurring buyers because they both are lead magnets. They both are Miticket product, they both are high ticket product. Now, high ticket products, again, usually have provide more value than Miticket products because they're hosted in different ways and we just have more ways to provide value. For example, coaching calls, master minds, all of that stuff. All right, so again, just to give you an example in my funnel, which is this funnel right here. If I help people monetize their passions through con creation and course creation, I applaud on Youtube information completely for free regarding court creation, regarding co creation, regarding monetizing your passions. Then in my lead magnet, I choose to offer a prompt list that helps you utilize the power of artificial intelligence with prompts that I have personally designed and created to help everyone. So there's a lot of value in this lead magnet, people downloaded see lots of value in it. And then my mid ticket offer is a four hour intense course in which I go through every single thing and every single aspect that someone should know on how to create and monetize his passions through online. Right. My high ticket offer, my high ticket product is my personal one on one coaching calls that I offer to people that, for example, have seen my Youtube staff have download the lead magnets or not have enrolled in my mind ticket offer and feel like they want more value out of me and they want to use me as much as possible. Right. And this way they buy the mid ticket offer and we go through every single thing on a one on one basis and they become rock stars just like me. All right, so this is the example of my final. I hope this made sense. And let me actually show you my final on a one on one basis. And how I expect people to act when going from one stage of the funnel to the other. 8. In Depth Analysis of my Funnel: Okay, so gentlemen, in this lesson right here again, as I told you, I'm revealing my own personal funnel on a one on one basis. On not a theoretical approach and a completely practical approach as I'm firing Youtube. And I'm showing you again how I expect my audience to navigate through my staff, how to expect them to find my offers, how to expect them to watch my lead magnets and get value from my lead magnets, right? And how I turn strangers into reoccurring buyers on a live basis. So this is going to be very interesting. This is the first time I reviewed my final to the public. So I hope you enjoy. Let's dive into this video. Okay, so ladies and gentlemen, this right here is Youtube channel, right? Many of you I know have found me from skillsor, from utomi, from different Len course platforms. But this is my Youtube channel and this is how I expect most of my personal clients to find me. So how have I structured my funnel? This is the first step of the funnel, if you will. So if I open my funnel again, all right, 1 second. If I open my funnel, you can see that now we're talking from this perspective in the free stage of the funnel, right? So this is Youtube and this is stage one of my funnel. Let's say that someone searches on, for example, how to get your first 1,000 enrollments on your online course, right? This is something that people would search. All right, so let's act like we are complete strangers. So okay, this is just an ad, but they consume the video, right? Let me just dive into the video. So they see the video, they consume the video. They find value in the video. And in the middle of the video, or by the end of the video, I have a call to action, a CTA. So I call people to take action and check out the links in the description if they are interested in gaining more value out of my stuff. So we'll go into the link of the description of the video, right, and see those three links. Course PT get, create your first course in seven days. Book a call with me or if you will. All right. The lead magnet, the mid ticket product, and the high ticket product. Right? What is the lead magnet? In my case, it is Course PT. What is my mid ticket product? The Create your first course in seven days. The 70 course creation program. And my high ticket product is the book, a call with me, right? So people go ahead for example and after I've advertised it, right, they go and click on Course PT, which is my lead magnet. If I click this, I'm redirected into my lead magnet landing page. And I'm going to show you in the next section of the scores, what is a landing page? How to create a landing page. How to list your magnet to a landing page. Where the host your landing pages, where to host your lead magnets, all that stuff. So now they're redirected into this page is a prompt list that helps people create and scale online courses using AI. So this is my landing page, right? I have copy and copy in just the language, if you will. Online marketing is text that convinces people to buy Right, the ratings and everything. All right. All of this. So, and it's part by Gam Road, by the way, which is the product and the service that we're going to be using host our lead magnet. Don't worry, it's completely free. People go ahead and actually buy this right, they enter that information. I also have a small app scale here if they want to also buy this right. So they enter their information and everything and they download my Court PD prompt list, which is my lead magnet, and in exchange I get their E mails and I think I also charged like $7 from it, which is extremely cheap from the value that you're getting. Right. So what happens when people check out the lead magnet? They're satisfied with the lead magnet and they want more, right? They want more value from me. They go ahead and check my D ticket product. All right, so now we're going to the second part, which is the third part of the final, I'm sorry, which is the mid ticket product. My mid ticket product is to create your course in seven days. If I click this, you can see that you're redirected into a completely different landing page. Right? This landing page consists a title, subtitle, a video, which I go through what my mid ticket product is, right buttons which call you to take action and purchase this mid ticket product. As you can see, the theory behind this is completely the same. So we've got, again, copy, right text that encourage people to join and buy, write reviews of my mid ticket product, right? Y, 99. For example, percent of creators never create their first online course. Right, All of that stuff. So just convincing stuff to convince people to buy your product. And again, small price and then a big button in which you just make people want to enroll in your program. Make people want to enroll in your mitigated product that you sell. Click this button, you redirected into a checkout page, right? And in this checkout page, again, they enter the e mails, they enter their credit card information, and they purchase your mid ticket product. All right, So this was my mid ticket product. Let's say now that someone buys my mid ticket product after they've bought my lead magnet and they're very satisfied by it, right, And they want more value from me. It is time for them to check out if they're interested in my high ticket product. Right now we're going to the high ticket product part of the funnel. Right. What is my high ticket product? It is a book, a call with Link. Why have I a book a call with me? Button and not a buy now button. I'm going to show you right now. Right here is my high ticket product, right? And it's my one on one coach creation coach coaching. So if you pay me the biggest amount of money that I'm willing to accept as a business, as a person on line, this is the most amount of value that I can give to you and it's pretty much my one on one personal coaching goals, right? Those are people that I have coached. This is landing page is filled with testimonials because testimonials is what it takes to convince people to give you a big amount of money in order for them to accept a big amount of value that you will be creating. So, testimonial one. Testimonial two, right? Testimonial three, okay, book a call. Now a link to book a call. Now, once people press this link, you can see that they redirected into a calendly page, which is a calendar in which they can book calls and book time slots to pop on a call with me. And why do I do this? Because when you're asking for a high ticket product, for a big amount of money with someone, if you're not a person of huge influence or a huge celebrity, you probably need to further analyze and outline the value that you want to be giving to them right before they will actually give you money. These right here are sales calls. These are called sales calls. In those calls, when people book a time slot to talk with me, I know exactly that they're interested, right? Why? Because when they book to click a specific time throughout the day. All right? You can see that they redirected in this small page, Rad here, in which they're asked to enter their name, their e mail, their socials. Right. And I have a lots of questions to make me to help me understand their, their budget, if they're willing to be coached, right. And all that stuff before I've hopped on a call with a potential client of mine in which we're going to work together to scale their business, right? I know their niche. I know if they're running it full time, I know their struggles. I know their all time earnings, their age, their current monthly income, right? What problems they want to be solved right now? Why not last year? Why not next year, right? Why they want them now? So I know their motives, right? And they have also checked this button right here which is, hey lambs. Yes, I have the capital on hand and available to invest in my growth, knowledge, and success. All right. That's no problem at all. I'm excited to hire you to coach me, all right? If people don't have the capital right to hire me as their personal coach, to scale their business, all right? And to find success immediately, they can click this, which is no lambs. I don't have the capital. All right. A cancel my call and I'll check out the 70 course creator. All right, so this is how I take people that click to book a call with me. All right? And I redirect them immediately in my mid ticket product because they don't have the money right now to invest in my high ticket product. Right. I give them my mid ticket product, they can consume it, They can implement what I'm teaching there. They can make a amount of money All right. From there and then hire me as the one on one personal coach. Jen, this is again how I implement my funnel. I hope that this video made sense. I know things were very complicated and I don't know scratching the surface of what a final is. But I just want you to get a general idea on what a funnel is and how a final is implemented in an online business. And in the next series of lessons that will follow, I'm going to show you exactly and I'm going to list the websites in which you can list the parts of your funnels. For example here, social media lead magnet need hosting, the Micket product needs hosting, the high ticket product needs hosting. So I will be listing all of those websites for you to understand. I'm going to go through them in the next series of lessons. So thank you very much. I'm going to see you in the next part of the course. 9. Creating our Offers - DIY,DWY,DFY: So ladies and gentlemen, welcome to this updated new lesson on how to create, structure, host, and sell your offers online. Now to just do a small recap of what we've learned in previous lessons, we've discussed about, again, what a funnel is. We've analyzed my funnel. And you saw inside my funnel, right, That I had many different offers. More specifically, I have a lead magnet, which we discussed what a lead magnet is. It is an offer which is either very low or completely free for people to buy, that people buy in exchange pretty much to their e mails, right? So this is how you get to contact people. You get to obtain their contact information. This is how you create leads and why we want to create leads to sell our mid ticket offers and our high ticket offers. All right, so what we're going to be doing in this lesson right here, is that we're going to be analyzing what is a low ticket offer. What is a mid ticket offer? What is a high ticket offer? What are the different types of products that you can sell with those offers? We're going to be discussing about DIY products done with you, products done for you, products. Trust me, everything is going to make sense. And more specifically, we're going to answer this question, which is, where do I host my offers? How do people move from one offer to another? Right? So all of those questions are going to be solved again in this lesson. So what are we going to be discussing again? How to measure value. First of all, what are the different types of offers, where and how exactly do I list my offer? So I'm very happy for you to be here. Let's go. This right here is the value equation which is analyzed deeply in one of the most useful books that you can buy as an entrepreneur or an online businessman. Right. And this is $100,000,000 offers by Alex or Mosey. This right here is the second book of Alex or Mosey, which is called the $100,000,000 leads. If you want to get an understanding, a more deep understanding of how offers work, how lead acquisition works, I invite you to purchase those two books. $100,000,000 offers by Alexromolzy and $100,000,000 leads by Alexmolzy in general in $100,000,000 offer, which is a book that explains in depth how to create offers that people cannot resist and they just have to buy, they have to purchase. Alexromolzi analyzes this equation right here and this is how we measure value. This is the value equation. All right, so let's analyze the value equation. We've got dream outcome, all right. The dream outcome of a customer that wants and is interested in your offer times perceived likelihood of achievement. All right, Divided by the time delay, right, That needs to be done before achieving this dream outcome. Times the effort and sacrifice. All right? So as you can imagine, our goal is to increase everything above the line and decrease everything below the line to make this fraction as big as possible. To make value as big as possible. So let's analyze into further detail. For example, with my value offer, Let's take my mid ticket product, which is the seven day Course Creation Challenge or the Course Creation Academy. This is an online course that I sell which helps people turn their passion into profit through online course creation, right? So if I want to increase the value of my mid ticket product, and again you can apply the value equation in your low ticket product, in your mid ticket product, in your high ticket product, in pretty much every product you will ever create in your life. Right? If I want to increase, let's analyze again this value, okay, equation in my mid ticket product. So we've got the dream outcome, which is someone turning their passion into knowledge and monetizing their passions through online course creation, perceived likelihood of achievement, right? How confident do they feel about achieving this? All right? How sure are that they will achieve this? This we can tweak, for example, with changing parameters such as destroying their limiting beliefs, all right, making them more confident. Testimonials of other people that have done this with other people that are exactly like them and have achieved this goal. All right, so obviously we can increase the dream outcome and we need to increase the likelihood of achievement. This is done by testimonials. Again, reviews, mostly testimonials. Now we also need to decrease the time delay. So again, the sooner they're able to achieve the dream outcome and the perceived likelihood of achievement, the better for our value. So imagine I'm telling you that hey, you can turn your passion into profit, right? Then it's very easy, right? So again, perceived likelihood of achievement very high. It's very easy. Anyone can do this. But it's going to take you five years, right? Obviously, value decreases. And what if I told you that it's going to take you one year, but you're going to be working 20 hours a day. Again, value decreases. But if I tell you that hey, you will turn your passion into profit. It's very easy. Even a five year old can do it. You can do it in one day and you need to spend 30 minutes per day, and it's very, very easy to do that. Then the value obviously skyrockets. Now, check this out, every conventional business ever, all right, focuses on increasing this part, which is the upper part of the equation. Again, there are two ways to increase the value, the total number of the value. Either to increase this part or to decrease this part. Again, every conventional business ever focuses on increasing the dream outcome and the perceived load of achievement. And how do we increase this? It's very simple with just yapping, if you will, You say, hey, yes, my program will, will make your dreams come true. And it's very easy. Even a two year old can do this. Again, every conventional business ever focuses on the upper part of this equation. Which automatically means that clients and customers are hard to believe very far fetched dream outcomes and very far fetched perceived load of achievement. This is why as modern online businessmen follow and try to decrease the latest, the downwards part of this equation, the trick is to decrease this part as much as possible rather than trying to increase the upper part of the equation as much as possible, right? What do I mean by that? Let's try to decrease time delay and effort and sacrifice regardless of what happens in the upper part of the equation. So regardless of the dream outcome and the perceived likelihood of achievement, If time delay and effort and sacrifice almost reaches zero, the value becomes infinite. Why? Again, we want to decrease as much this part as possible. It's very simple because anything, all right, divided by zero equals infinity. And this is infinite value and it makes absolute sense. Right? Let's put anything in front of, on the top part of this equation. Let's put, let's say one penny, right? Very low value thing, right? One single penny. But if I told you that, hey, I'm going to give you a penny instantly with zero time delay, instantly and with no effort and sacrifice, zero time delay, zero effort and sacrifice a penny will just drop in front of you. Then there is no reason for you to say no, because the value is infinite. There is no time delay. There is no effort and sacrifice. So please in your offers, before we dive to analyze the different types of offers, I want you to know, and I want you to always think of this value equation. It has helped me massively in my online career. And also try to decrease the latest part, like the downwards part of the equation rather than the upwards part. Right, great. So now I'm going to move into the three different types of products that you can sell and you can create. Right? This is extremely important than just the basic foundation of every single online business. In general, as you've probably guessed from my different products, we've got DIY products done with you, products done for your products. Diy products, again, are usually low ticket products done with you products are mid or high ticket products. So again, a bit more expensive than the low ticket products done for you products. All right, are usually high ticket products. Now let's analyze every single type of product, all right, and every single type of offer. Let's start with DIY product. So a DIY product, usually those are guides. Those are courses. Those are ebooks. Right? And pretty much any other format that is created by you once you invest the time and energy to create this DIY product once, and they can be recreated infinite times. All right? By the controlled leveraged power of the internet, right? And can be used to educate others. All right? Diy products. Diy products. Do it yourself. Products. We refer to the client, right? The client does it himself. They reveal the framework that people need in order to solve their problems. They let those people apply this framework to their problems themselves. What are the pros of the IY products that can be selling as you sleep? Right, Obviously, because you invested time and energy to create them. Once again, the I products can be selling as you sleep. You create a guide, you create a course, you create an ebook once, and then you list them online and using the systems that are going to be elaborating in the next essen those products will be selling as you sleep, right? What are the cons of the IY products? Depending on the problem that they solve. They're relatively cheap. Again, everything is related and relevant to other things. I did not say that your DIY product should cost anywhere 10-50 bucks. Because it depends on the problem that your DIY product is able to solve. The higher, the stronger and the bigger the problems you solve, the more money you're going to make from your products, right? Again, when you're creating a DIY product, remember what the slide states. And also I want you to remember the value equation because it obviously applies in DIY products. Now that's with the second category. Products which are done with you. Products done with your products are usually DIY products, so they include the information of a DIY product plus a mentorship. Personal guidance from the teacher that has created the product to the students. Done with you products not only reveal the framework that people need to solve their problems, but they also offer adaptation of the framework, usually on a one on one basis. For example, a done with you product would be, in my case, a person purchasing the course that I have, right? The course creation academy or the seven day course creation program, which is this course that helps people monetize and turn their passion into profit with. All right, a coaching call, for example, with an offer of one coaching call per week. This is why, again, I combine a do it yourself framework in a done with you way, and this is a done with your product. So I do I solve the problem which is turning your passion into profit with you. All right? So what are the pros they generate in general more income as they provide more value, right? They're more valuable than DIY products. The cons is that you're exchanging time for money in this case, meaning that you can be selling a limited amount of done with you products every time. And this makes absolute sense because if you're hopping on a call with every client that buys your done with your product, this means that you don't have infinite resources and you can have an infinite number of clients, right? This makes absolute sense. So done with you, products are usually ticket or high ticket, right? And then we have done for you products and those are obviously high ticket products. There should be the most expensive products that your business sells. All right? They're sold in business models that allow them to be solved. For example, you can't have a done for you product in a fitness, in a business that is on the fitness niche because again, you can't get fit for someone else, right? But if it's a business creation, you probably can't create a business for someone else. So again, done for you products don't apply to all niches, right? But if it allows them in a done for you product, you will be solving the customer's problems by yourself, all right? So they straight up solve the problem of a client without the client being involved. So obviously the pros are that they're the most expensive and the most profitable types of products because again, you completely solve the problem of a client. So you can charge way more than the done with you or the DIY product and the proposed cons are vested. You need to spend more time and energy to serve every client even more time and energy than in the done with you product. Okay? So the question here is, okay, great, we've analyzed the different products. Which product should create? That's a dumb question, right? You should create every single product that we analyzed. So you should have a DIY product, you should have a done with your product, and you should have a done for your product, right? So your business, in order to be complete, you need to have a low ticket product, a It ticket product and a high ticket product. And it makes absolute sense because once we create our social media and we host our product into different websites, we need to have this complete funnel of yours done, right? So you can't only be, for example, creating, I mean you can, but it's not going to be as profitable just for you to create Youtube videos and then funnel those people in your lead magnet and then have all of those leads, but nothing to sell them. So, I want you before we start on working on your business right, I want you to have a low ticket product or a lead magnet, a Mi ticket product, a high ticket product which are going to be a DIY product, a done with your product, and if it applies to your business, if it applies to your case, a done for you product. All right, So now that we're done by analyzing the different products and you have this circular concept in your mind of water products, what are offers, and what is value. It is time to dive even deeper in the system and analyze exactly where to host those. I'm going to show you where I host the products. I'm going to show you the different systems, a different software I use, different websites. And by the end of the next lesson, you will be comfortable knowing exactly how to create and host your products online. Thank you very much. See you there. 10. Where to Host your Offers: Okay, so now that we've discussed what is an offer, right, all of those different products, and we're going to create IY products done with your products, done for your products. It is time to discuss in this lesson right here, where to host our offers. And I'm very happy that I get to devote like a whole lesson of this course to hosting our offers. Because this was a question that I really had for many, many months, if not years when I was starting out. Right. So I know that the free content of mine, for example, would be hosted on Youtube, on Instagram, on Tktocrite, on those social media platforms. But where should I host my offer? Which websites can host my offers? Which websites to process payments? How payments are processed? How do I collect e mails? Right? A lot of questions that can be overwhelming, and all of those questions are going to be answered in this right here. Right? So in this Tuson we're answering, where should I host my offer? What offers going to be? Are the offers going to be selling for themselves? Do I have to sell those offers? How that's going to be happening? Right? And what about marketing of the offers? So all of those questions are going to be answered by themselves. I'm going to be analyzing my funnel. I'm going to be taking my funnel as the example here to give you some thoughts. Because just to mention the simplest thing, a low ticket product has a completely different hosting mechanism and hosting system than a mid ticket product and a high ticket product. All right, just to give you a very small example of why we need a whole lesson to discuss about the hosting of our offers. Enough with introduction, let's go hosting our offers. This right here is an example of my funnel. All right, we have again my free first step of the funnel. Then the low ticket product, then the mid ticket product, then the high ticket product. Right. I've added the logos of each destination where each part of the funnel, each product is going to be hosted. For example, my free stuff All right, Which is Youtube and some courses right, are hosted on Youtube. So they're hosted on social media. And this would be fairly easy. This is something that I expect all of you to be very confident on. Creating, you know how to create and post stuff on Youtube, Tiktok, Instagram. It's not that hard. Now, we're going to be focusing in this lesson, in this part, right? So how to structure and how to host your lead magnets, your mid ticket offers, and your high ticket offers. Now I'm going to explain to you what those logos are. And those are logos of software that I use that are made and designed to host your offers. And I'm going to be elaborating each and every single one of those softwares, all right? How you can use them to your advantage. In general, the lead magnets I host in this program, in this website called Gum Road. All right, My mid ticket offers are hosted on Teachable. You can also host them on Gum Road or you can host them on this logo right here, which is the logo of Kajabiright. Another software. Don't stress about the names, everything's going to make sense. The high ticket offers are hosted in a website called again Jab in combination with Llanly, which is a software that helps you hop on one on one calls with others. Okay, Now if we want just to answer this question right here, which is, what about marketing of the offers? And are the offers going to be selling for themselves? If we want to have a high conversion rate of visitors to customers in each one of our offers, we need to have a landing page. All right, so again, with our funnel, with the link in the description, for example, of our Youtube videos. People are going to be redirected in our offers, right? Which we're going to be hosting in the website that I'm going to show you below. But in order to convince them to buy, we need to have a landing page. So what is a landing page? A landing page is a single webpage that aims to make a person take action. All right? And action isn't always to purchase. Action could be, for example, to add his E mail when it's a lead magnet. Low ticket offers, ticket offers, and high ticket offers all require landing pages and all require different landing pages. For example, the landing page of a lead magnet is again, a web page filled with copy, all right, which is text, images, testimonials, videos, and reviews that try to increase the value of the product that you sell in order for them to take action. Which in the case of a lead magnet, would be to give you their e mails. Don't worry, I'm going to show you examples of landing pages later on in this lesson. All right, so those are pretty much the five convincing factors that we use in landing pages in order to increase the perceived value, or the value, if you will, of our products. So again, we use copy or text. We use images to visualize to the students what we're selling testimonials for other people have underwent this transformative experience through our program, videos and reviews. This is what is usually inside a landing page. All right, again, different products need different landing pages. Why? Because the more expensive the product is, the more convincing the landing page needs to be hosting our lead magnet. This is the first step of our funnel. Now, I personally use Gam Road to host my lead magnet. Gam Road is a free. Simple software. It is online, it is completely free. Again, you just sign up, you upload your product there. And it has a very simple solution for you to create a landing page to convince, again, people that have entered through the link from the description of your videos to your landing page to give you the e mail or purchase the product. All right. Again, we're going to go through my landing page on Game Road. Right. This is again regarding my lead magnet. Moving on to the mid ticket product, I use Teachable and you can also use Jab. Why do I use Teachable and Kajabi? Those are two online course or online product hosting platforms. All right. Gam Road is more simple than teachable and Kajabi due to the fact that table and Kajabi have more aspects that you can tweak in your landing pages. And this makes absolute sense because right now we're selling mid ticket products, which means that our landing pages need to be better. All right. Teachable, remember, is basic and free. Kajabi is not free. It's something like 200 bucks a month. Both Teachable and Jab have parameters that you can tweak again in your landing page. And you can tweak more parameters than you can tweak in Gam Road. This way we choose Teachable and Kajabi. What I would suggest you to do is that I would suggest you to have a landing page of your mid ticket product on Teachable. All right. Then if you see sales and if you see traction, then go ahead and upgrade to Kajabi. Kajabi will offer more features. Okay. Again, but nothing that will definitely harm your miked product. All right? It's fine. In teachable table is good to host your miced product. All right. If you see many sales coming in, then definitely upgrade to jab is going to give you more options. Again, I'm going to show you both my teachable and my Kajab landing pages for your high ticket products. All right. Those are expensive products. Again, I personally use Kajabi and calendly. Okay. Again, those are online product hosting platforms. Kajabi and a one on one coaching platform, which in my case is currently teachable is still an option. All right. But if you will provide better value with Kajabi, it's important to use Kajab because the tools are just better. So if you want to provide more value and you're selling more expensive products, then go ahead and upgrade to Kajabi. All in all, if you have zero budget, use gumroad, teachable and calently if you have some sales move or when you get some sales move from teachable to Kajabi. All right. In the case of our high ticket product, we use Kajabi and Caently because again, those are just the best software we can have for the best products. So I hope this made kind of sense. We discussed about the different types of software that we can use. Again, Youtube, Gumroad, teachable, Kajabi and candy. Right. And let me show you exactly on a live again basis, my landing pages and how they're hosted in each and every single one of those, again hosting platforms. And let's start with Gum Road. So this right here is the layout and the menu of Gum Road right inside the sales section. So as you can see, those are all of the different sales that I've done with my lead magnets. And the two lead magnets that I'm using right now are SEO Marketing PT and Course PT. You can see the e mails of the people that I have as leads, okay? And if we go to home, for example, you can see the sales, the total revenue that I've done from my lead magnets, and again, the best selling lead magnets that I have. This is the home page of Gam Road. If I click to, let's say SEO Marketing GPT, you can see that this is the landing page of my lead magnet. So let's see that very simple landing page that I've created on Gam Road, I've got this image right here. As we said, there are different parameters, different convincing factors on landing pages. Those can be copy images, testimonials, videos, and reviews. Okay, so in my case, check this out. I've got copy text that convince people, all right. I've got images. What else? That's pretty much it. I just have copy and images. This was CO Market PT. Let me show you this other funnel that I have in course PT. All right. Again, copy images in other products that I have that are more expensive, you can consider them mid ticket products. For example, this right here, it's IGBT for media marketing on Youtube. Right? And I sell this for $29 Let's what I got a video. Okay, I got photographs. Images as well as copy. All right. Again, reviews this, again needs to be more convincing because the price is higher. All right? So if we go, for example, an SEO marketing GPT, you can see that I sell it completely for free and I can go ahead and edit it. If you create a Gamera account. This is where you get to edit the products in the lead magnets that you will create, for example, This is where you write all of the copy for your landing page. All right, so you're going to be in this actually, great. This is where you're going to be constructing your landing page. Okay. You can see the preview of your landing page here, okay? So this is again the landing page. Scroll downwards. You can have a different call to action. For example, I want this or buy this or pay. Right? Summary what, you'll get all the stuff right. Again, the pricing. I've said it to $0 because all I'm looking for is the e mails of the leads. Then you go to content in the content you can share which have, this is the link to access my prompt list, which automatically send my camerad when someone buys it. And again, you can share your product from Gumroad, right? So this is pretty much the interface of Gumroad. Again, a very simple interface which you could use to host your lead magnet. Now we're done with Gam Road. Let's move and let me show you how to use teachable. So this right here, for example, is the menu inside Teachable. Right? Again, as you can see, I'm using still the free version of teachable. It's completely free. And I'm not going to dive into every single aspect on how to use teachable because it is very easy for you to just download teachable after you're informed that it works and check it out by yourself. So this is, for example, in the courses section of Teachable, how I've structured my course. You can see that you can preview the curriculum. You upload your videos there. This is how much I sell. This is my, my ticket product again. Right. I've got the sales page that I've constructed them of the course and all of that stuff. Again, I invite you to host your course of teachable if your revenue is still pretty low. And if I go to sales pages, you can see that this is where okay, I host my landing pages. All right, so for example, go to edit, and I can edit the landing page that I have for my mid ticket product. So in this part, you will see that this is the landing page which we saw from Youtube. And this is the editor of the landing page, right here with all of the texts, butter and all of that stuff we can tweak. So again, this is a landing page, but it is a more sophisticated landing page because we're selling a mid ticket product. I've got my title, my description, video, Call to Action again. More copy. More copy reviews, testimonials that this program works, right? More copy, more copy again. I also have added bonuses, right? So many bonuses, all that stuff just to convince people, because we're talking about a bigger amount of money that they need to invest in order to get value out of this program. So again, this needs to be more convincing. I also have like frequently asked questions and all of that stuff in this part of my funnel. So this is where I host, again, my mid ticket product. And you got many stuff that you can see and you can check. Like for example, you can add certificates, You can add a email list to subscribe people to your email list. You can check your sales from here. So many different parameters you can tweak in Teachable. And this is actually an amazing program if you want to hold your mid ticket product completely for free. So I showed you my landing page on Teachable, and now I'm going to show you my high ticket product landing page, which I'm actually currently working on in Kajabi, but I'm going to show you my current high ticket product landing page, which is constructed teachable just to show you that you can actually construct your high ticket product teachable. In my case, my high ticket product is my coaching program. All right. And because the coaching program is fairly simple and I'm not convincing people to give me money for the coaching program from my landing page, but other than that, I funnel them into a sales call with me. I'm still using Teachable, which again completely free. So let's actually edit my high ticket product landing page. So check this out. Very simple landing page. I've got my image, I've got images again that convince people text okay and just testimonials. So testimonials of Corey, again a clan of mine that we scaled massively. I got testimonial of Mary, another clan of mine, I got testimonial of Buzz. So testimonial testimonials and the call to action. Can see the CTA book a call. Now I've got just two call to actions right now. I might add one. We're here. All right. So the CTA, if someone clicks it, you can see that he's redirected in this gallandly link. In my high ticket product. I use gallandly in addition to teachable, for example. Why? Because I don't need the sophisticated landing page features of Kejabi. Just because I don't expect people to directly purchase my high ticket product. What I expect people is to take action and book a call with me, which is going to be a sales call, in which I will convince them to purchase my high ticket product. All right? So if I go here for example in my coaching program and actually view the page like a customer, you will see that once people click on the book, a call, no button, they're redirected into calently on calently. It's a very simple software that you can use and I advise you to use if you're doing one on one calls, in which people, again, can book a time slot from your calendar. Right. In which, again, if they move on, they will give you more information. You will hope on a 30 minute call to solve their questions provide more value. And this, in my opinion, is the best way to sell a high ticket product, right? Unless you're selling to big CEOs and people that just have a lot of money to spend without asking many questions, right? But usually people when they're about to spend some money for high ticket products, they want to enter a sales call. So they want to talk to, you know, that you're legit, know that you know your stuff, and then they will be happy to pay for your high ticket product. So lady gentlemen, I hope this video made sense. I hope that you understood where to host your offers. And now we're done analyzing what are different types of offers. What is value, where to host our offers. It is time, I think, to construct the system, to put the final piece of the puzzle in the system and let it run. Which means that it's time for us to learn how to acquire people and how to get people to enter our funnel. All right, so in the next series, in the next section of the course, we're discussing about the very important term of traffic. Traffic is the final piece of the puzzle that you need right now. Right now that we have our funnel ready, we need traffic, we need strangers to consume, our staff to go through our funnel and be and become right reoccurring customers. So thank you very much. Going to see in the next lesson of the scores. 11. How to Never run out of Video Ideas: So ladies and gentlemen, the final piece of the puzzle before handing you to Buzz, who's a complete professional and is going to be analyzing everything into editing the videos and growing your personal brand on social media in detail. I think that what needs to be done and what needs to be said is this amazing strategy that I've brainstormed that I found myself of creating unlimited content ideas, unlimited video ideas for to provide, again, completely for free on Youtube, on Instagram, on Tektok, as long form as short form doesn't really matter. All right, so in this video I'm going to be showing you how I use the ten core problems of my target avatar. Right? The same exact ten core problems that we brainstorm together in earlier videos to create and brainstorm unlimited video ideas. Right? If you find, if you input the correct information in ChachPT and you have described your target avatar in a correct way, then brainstorming his ten core problems just exactly as we did in the previous lessons, again, is going to be very easy. Coming up with video solutions to those ten core problems, or more core problems of your target avatar is just going to be a piece of cake. So let's launch. Let me show you exactly what I do to never run out of video ideas. Okay, so again ladies and gentlemen, this is the Chip page that we have created together, right? So I just told Cha Chip my offer, right? Then Chip gave me again, people that are interested in growing their online personal brands and monetizing their passions, right? So it gave me some tips. I said, I don't want to help me structure my offer. I want to provide insights on the people who would be interested in my services. So here are some people that would be interested in my services. As we said, aspiring influencers, small business owners, career professionals, creative artists, students, right? The psychographics of those people. So then I chose to further analyze and target number two, which is small business owners and entrepreneurs. So then we created a target out on small business owners and entrepreneurs to do a small recap of the previous lesson not we had, right? We create Alex Johnson. His age, his gender, his location, his educational background, his marital status, children, occupation, all that stuff like his psychographic profile. So we created a target avatar of a key consumer and a person that is very likely to find value in our offers after we elaborated on our offers with such a PT, right? And then this is the most important problem of all time, which is please list the ten biggest problems of this target avatar from biggest to least severe. So we got difficulty differentiating the business in a competitive market time management constraints, right? Inadequate digital marketing knowledge, limited resources for marketing and brand building, right? All of that stuff, lead generation and customer acquisition. So how are we going to turn those ten core problems into unlimited video ideas? Very simply, we're going to write here, I want you to provide five, let's say, three ideas for long form videos that could help solve problem number one, do you understand the tactics that we're doing here? We're asking PT to provide us with content and the ideas, right? The structure of videos that are here. To solve the ten core problems of our target avatar, right? So to address the problem of difficult, differentiating the business in a competitive market, which is the primary concern for your target avatar, right? Long form content can be a powerful tool. Here are three ideas for long term videos that could provide valuable insights and strategies. So we've got one mastering unique value proposition, a step by step guide for entrepreneurs vida number one. Video number two, the art of brand storytelling, engaging your audience in a crowded market. Video number three, niche marketing strategy, finding and dominating your business niche. So just like this, we have three videos that we can further elaborate. With such opinion, we can ask more information, judge PT to give us, for example, to script the videos out. And all of this you're going to be doing with Buzz. Don't stress about it, but I'm just giving you the blueprint to unlimited video ideas. And just like we asked, for example, for three video da solutions to the first core problem of this target out that we have, you can go ahead and ask for 20 video idea solutions to the first core problem and then 20 to the second and then 20 video solutions to the third core problem. Can you see now how we're never running out of video ideas, right? And Buzz is going to explain how to turn long form content into short form content. How to edit this. You know how to edit videos, appeal to the long form content algorithm. Red videos to appeal to the short form content algorithm. So a lot of crazy stuff for you to analyze and learn in the next lessons that will come. Let's try this one more time. Suggest, okay, let's see five ideas for video solutions for the second problem of the target avatar. Suggest five video solutions for the second problem. Let's say five long form video solutions. For the second problem of the target avatar. Let's see. So to address the second major problem of time management constraints for small business owners and entrepreneurs. Like our target avatar, long form content can provide insightful solutions and strategies. Here are five ideas for such videos. So time management mastery for entrepreneurs. Boosting productivity and efficiency, balancing business and personal life. A guide for buses. Entrepreneurs, right? Automating your business tools and techniques for time saving. If I were you, if I found one of those video ideas and I found it interesting, right? And I wanted to implement it, I want to create this video, right? I would go and choose this, for example, and be like, okay, I will create video number one that you suggested. Okay, let me actually give the title of the video, right, which is Time management Mastery, Entrepreneurs Boosting productivity and efficiency. All right, please always be kind to AI. Please provide five search engine optimized titles and a short outline of the points I should cover. Okay, in the video, let's see, so we got creating a video title, Time Management Master for Entrepreneurs. Right? Let's go, here are five suggested SEO titles and a detailed outline for the video. So not only did we brainstorm the ten core problems of our target audience, but we also brainstorm five video solutions, right, to the first core problem. And then we took the first video solution, we search engine optimized it, and we also had the spit outlined the entire video, right? So we got, for example, those are some search engine optimized titles, Entrepreneurs Guide to Time Management, Maximized Productivity and Efficiency. Master your schedule times management secrets for successful entrepreneurs. Boost your business efficiency. Pro time management for entrepreneurs, sky rocket productivity and all of these just our search engine optimized tiles. And we will dive deeper into search engine optimization. But I'm just giving you a small example on how by analyzing our target aviator, by knowing exactly who we want to target, is very easy for us to just find millions and millions of different ideas for video solutions that we can provide for free to those people to the beginning of our funnel, right? So once you have this system done, once you've actually approached this business from a systematic standpoint, and once we have placed all the ears of the system correctly, which means our lead magnet, our mid ticket offer, our high ticket offer, all of that stuff, we've hosted them, and they're ready. Then the only thing that we need to tweak right, is the videos, the videos that we input inside our funnel to attract strangers. And then those strangers will automatically become recurring customers because they're going to be undergoing the transformative experience of our funnel. So if I want you to take something from the first part of the scores, right, is that we create our offers, we create our funnel. We nail down the way of trafficking people through our offers, through our funnel. And then the only parameter that is left to tweak in order to add strangers inside this funnel. Inside the system is just uploading quality videos on Youtube. And this is another system to be analyzed in another course further down the line. Now the only thing that we're left to tweak after we've created our funnel, after we've created our offers, and after people successfully circulate from customers, from strangers to reoccurring customers, is to just tweaking the only parameter that's left, which is Youtube video. So having a quality channel, knowing how to strategically approach Youtube as a business. And this again, we're analyzing further down the line in this course right here with Buzz. So thank you very much for listening to me. And I'm giving the mic to Buzz to continue with the scores. 12. The Attention Economy: Hey guys, it's Baser. In this course, I will teach you everything that you need to know regarding technicalities of personal branding. Starting from creating your Instagram, Youtube, Tiktok, Facebook, Twitter, you name it, every social page. You will learn the basics of web design, how to create a logo, a banner, using generative artificial intelligence. And mainly, you're going to learn how to create content, especially how to edit it and how to package it. For the editing software, we will use Pct, which is a free option. And for the web design and packaging of videos and content, we'll use Canva, which is another free option. We'll also use the help of numerous AI's. During this course, I will link them all in a board document. And without further ado, let's get straight into it. I could tell you right away that in order to build a successful personal brand, you need attention, but I want to break down why. First, let's analyze it from the point of view of the social media platforms. First, I've chosen Instagram because it's one of the most famous ones. But every time you see the Instagram logo, you could substitute it. Will Youtube, Twitter, Facebook, whatever. What's the goal of a social media platform? It's to make money. That's the only goal that the social media platform as. But the issue is that Instagram and all these platforms, sure, they offer a paid plan like Youtube, which offers Youtube premium. However, most of the people don't buy it. Therefore, how do they make money? They make money like this. They create a platform where people can host content. As you can see, they pay for it to host. And then they offer you the possibility to sponsor your posts. Ads. Why are ads so important? Well, that's the main revenue of all the social media platforms. Whoever wants can pay for advertisements, like in televisions, for example. In the traditional media, the payment required to reach a certain amount of eyeballs is a lot higher than social media. Therefore, more people try and sponsor their products on numerous social media. And then they take a certain part of what they make from the ads and they give it to the top performing creators. I'll give you an example. Let's say that to host content, it cost Instagram $3 Then they get $10 from someone that hosted an ad which came, for example, in the middle of a Youtube video. After that, they give $3 to the creator that created the piece of content, which allowed the platform to put the ad on. And as you can see, Instagram makes $4 in this case, which is completely abstract. It's just to give you an idea of how this works. Therefore, the social media company in this case, Instagram, gets $4 pure profit. Let's look at from the other perspective now, the consumer point of view. The consumer, once he gets on the platform, his sole purpose is to watch content, make videos, post stories, whatever it is he wants to watch content. Well, the issue is that there are a lot of videos, there are thousands of Youtube videos, Instagram post Tiktoks posted every day. Which one is it going to choose? Here's where the algorithm comes into play. The algorithm checks what the viewer has watched and how it interacted with it and decides which video to give him next. The objective of the algorithm is known, other than giving the viewer the best possible piece of content which he will enjoy. And why does the algorithm want the viewer to enjoy the content? Well, if the viewer enjoys, he's going to stay for as long as possible on the platform and therefore is going to get exposed to more and more ads. That's why you receive notifications on your phone which say, hey, this Youtube just posted a video. Go watch it out. Because if you do, the platform gets paid. And how does the algorithm, the AI algorithm, decide which video to feed to the viewer? It all comes down to engagement. Which doesn't only mean s, don't get me wrong. Engagement is measured in a lot of ways. The first one is click through, rate our percentage of swiped away versus people that decided to stay in short form content. If you don't know what I'm talking about here, don't worry. I'm going to go in depth in log ethics in a further lesson. And I will explain every metric that you need to look up to keeping on this route. The other metrics that the AI uses are attention. So how much of the video was watched like if he liked the video, comment, if he commented something positive followed. If he followed the creator. And the more he engages with the content, the more he is going to be exposed with similar type of content in the future. And why is this information relevant to you at all? The reason is, the more people watch your content, the more People pay attention to you. And attention equals money. I want to get this straight into your head today. Tension equals money, straight up. If you have attention and you're entert and everyone is looking at you, you're going to have 250 K people in your Ostlers University course. 250,000 people paying $50 a month is over 10 million per month. Which is crazy. Do you understand how powerful this is? And that's a low mid ticket offer. Think about someone like Imagaze, which sells a course at $3,000 pay enrollment and he has 4.2 million subscribers. Once you get attention, you get a lot of money. There is no way out of that. That's how it works, and that's why in this lesson, we are going to study some of the biggest creators on the platform and how they got attention so that you can implement these into your own personal brand. And we allow you to skyrocket your attention, and therefore money. Because I want to repeat it again, attention equals money. That's why most Youtubers are content creators in general have products that they're selling, whether they're digital like assets or whether they're physical like merge. It doesn't matter. They all have products to sell because people are willing to buy from them. That's how it works and therefore, let's start with the first case study. We're going to Magnets media. I'm going to present to you eight Youtube channels and they're all going to be laid out like this. On the top part you're going to see the name of the channel description, sub count, and number of videos. And then there are eight most recent videos as you can see. Now, who is magnets media? You might already know them, but this is a channel which is almost completely faceless and makes mini movies about business marketing, money and more. What makes magnets media stand out and therefore much engagement and subscribers are two major qualities. First, the insanely high level of editing and animations, which are this video which are 40 minutes long on average. And they have an amount of animations which is extremely advanced and therefore really enjoyable to watch. It really attracts you and you can't really get your eyes off it. Second, the story telling techniques, Whenever you listen to their voiceover, it is really engaging and captivating. You cannot get off the voiceover because it keeps over delivering over and over. And the story starts from point A, where, for example, in this case of the Rockefeller video that I've watched, Rockefeller was poor. He didn't have any money. So he starts to work jobs, and then he finds a way to make money. And then he starts to escalate over and over, becomes richer and richer. And then in the end, he becomes the first billionaire. During the whole video, you really can't get off it. It is really hard during the whole video to stop and think about something else because it is truly getting you in the story from all perspective. Mr. Magness video, let's go over another tuber which is really good at editing and we're talking about Iman Gazi, Iman Gaze as a really unique style of editing. He uses flat art to animations which is extremely engaging. And it's not only the editing which makes him stand out, but it's also the value that he provides as an entrepreneur and the fact that he has documented his life since he was a 40 year old teenager which was broke, and therefore, this allows him to have a really strong origin story. This really gives him credibility for what he's talking about, because he talks about business, and he is a millionaire. Therefore, he must know something that other people don't. So the reason people follow him to summarize, it's because he provides true value about what he's saying. He has a relatable start with the audience. And once he start watching his videos, it's hard to stop because it has really engaging editing and really unique style. And then we have Ali Dal Aliabdal, once again, as a really unique editing style, I've chosen the first three people which are the best ones at editing. Don't get me wrong, they don't do their editing themselves. However, if you want to be competitive in today's social media, you need to have a really good packaging for your content because only providing value, it's not enough. And Ali Abdal, once again, it provides value and entertainment and education. And as you can see, he has products, studies rise and sell. He has written a book and that's one of the millions of ways that you can use to monitor your audience once again. And then we move on to two of the greatest storytellers of the whole Youtube which are Ryan Tran and Era. Now I consider them both pretty similar as they are both great storytellers. They've both blown up with the Youtube shorts. They both have three shorts which have gotten over 100 million views. As you can see, they average a lot of views on their last videos and their engagement is really great. They do not have fancy editing, however, their video ideas are extremely creative, almost on miser based level, and their stoletanling is great, and that's what makes them stand out from anyone else. And now I want to show you what I call an outsider. This is a Youtube channel which has gotten a lot of views unexpectedly. And his name is Isaac. Isaac has only posted three videos, reaching a total over 1.5 million views. As you can see on all three videos combined. And he has never showed his face nor his voice. He has managed to keep his branding with his fake face. The AI generated one and is amazing editing and the reason this guy went viral is because he had an amazing idea, high demand, the video was insanely good quality with good value inside and great editing and storytelling. He managed to mix up everything. That's why he went viral. And the reason I put this channel in, even though it's not really that big of a personal brands, because you need to understand that it doesn't matter your sub count you can blow up with your first video and then read your second one and then with your third one, that's what true quality looks like. A video is high quality when value, great editing storytelling are all mixed up together with a creative and high demand idea. My Shorts channel has over 20 million views and many viral videos, but my recent shorts aren't really doing well. Most of them stuck. After getting that first a few thousand views again and again and again. I need to break this cycle. So in this video, I will try to create a short completely from scratch, Get at least 1 million views, and show how much money I made from it. Let's dive in and then let's go over the last two channels that we have. The first one is Q. Q is a channel which doesn't have decorate of an editing. However, they provide amazing value. As you can see, their thumbnails are super simple, they're not complicated at all. But they provide amazing value to the user community by providing information for small channels over and over at the start, gaming channels and niche down channels. And the reason why I bring up VdQ is because VdQ is an extremely smart channel, which hasn't made the mistake that I'm going to show you with the next channel. So as you can see, the view count of VidQ isn't that high. As you can see, 40, 402-516-1708, They average around 100,000 views per video. And the reason they do that is because they focus on providing value. Which means that they will have a smolder audience. However, that audience is going to be extremely loyal. In fact, they've launched a new product which is called Vdq.com which we're going to use later in the video because it is a great product. And they've managed to create this amazing tool for Youtubers which costs $50 a month. And VDQ, their program as currently 2 million users per week. Some of them are on the free plan, however some of them are professionals which are going on the paid plan for $50 a month. And that's how VDQ makes the real money. They focus on providing value here and on their paid tool, and that's what makes them stand out from the rest. They have a loyal audience and a good product on the side. So right here we have tenex income. They have gotten one year ago, a video which reached almost 5 million views, Aiden Se, and the reason for that is that the idea was in insanely high demand. If you remember one year ago, ChagPTME journey where in the middle of the target of Youtube and every content creation platform and Tenex income used this to pretend that they've made 23 K a month of passive income using ChgPTME journey. However, of course the title is Click Bait, as all of these titles are. Because the person behind this channel is not personally making the side Cole. It's just listing out listings from Etsy which have been up and running for months and months on end. And he comes along and says, hey, this all you can replicate them step by step. And people are, of course, not interested in that, as they are never going to work. The thumbnails are really appealing. As you can see, there is this bunch of money in the thumbnails. However, after a bit of the same thumbnails over and over with insane earnings, which are fake, the community realized that none of this stuff is real. In fact, if you go in the comments, you're going to see a lot of negative comments. And then how did Tex income decide to monetize this channel? Instead of providing good free value and a good product, he is now creating a course which will apparently teach how to go viral 100% on Youtube. However, I highly doubt that this works. In fact, I believe that the only reason this guy went viral is because of the insanely high demand that there was on ChechipTM journey, which then allowed him to scale his channel and now have around a 2030 K views average on his channel, which is not bad. Don't get me wrong. However, if you check the comments, you can truly see people's disappointment in the information he gives. Also, as you can see, most of his videos are 8 seconds and two 8 seconds and one 8 seconds and two 8 seconds and nine. The reason for that is after the eight minute mark, the video is going to start having oral ads. Therefore, when you see a video that is 8 minutes long, you can instantly tell that it's going to be a waste of time, at least for a little bit. That's because the video was probably 7 minutes long. It was 1 minute short. So what he did was filling it with fluff for a minute throughout the whole video, so that it reaches 8 minutes, which is a really bad signal. And they don't suggest you to do that. Try and be as straight to the point with your audience as possible. Do not waste time. And that's why this community is never really going to grow something like video, which average almost the same views. However, the quality of those views are way different. And now let's summarize this last song with some bullet points. What are the key takeaways? So first, you have to harness your audience over virality. Virality is just a concept which can give you a bit of views. As you can see right here, he got a bit of views on the first video. He has probably made a good amount of money. However, he hasn't been able to create a true personal brand like VdQ, has harnessed the platform for years. And now he's monetizing with his new product and making a lot of money because what this channel did was cashing out on the business as fast as possible with a course which is going to work in the short term. However, if you want to build a successful personal brand, that's not the way to go. Then engagement is key, as I've already told you, because engagement suggests your video to other people. And then we have also found out that variety is almost useless. It doesn't matter how many one its you get, you're always going to go back at your original. We, as you can see this is all for this lesson. I will see you in the next lesson where we'll teach you the basics of cap cuts for editing, long form content and editing. I'll see you there. 13. Using AI to Script and Scale: In this lesson, you're going to learn step by step how to generate ideas and create scripts which are really good for attention on Youtube or any platform. For this first part, we're going to focus on Youtube as we're going to type longer scripts for longer videos. However, we are then going to move onto short form content script production, which is referred to Instagram reels, stick top Youtube shorts, you name it. To create good scripts, we are going to use the Alpo AI. But the first step that I want you to do is close GPT, because Ch GPT is trash writing scripts, especially 3.5 it's one of the worst tools to use and I'll give you an example. So I've going to ad write me a 62nd script for a Youtube shot where I speak about online course marketplaces, making it directed to beginners. And then I changed my mind that said, make it 30 seconds so we don't waste too much time going over these terrible scripts. So as you can see, it starts, hey, hits buds ready to supercharge your learning journey. Online course platforms are the game changer for beginners. This is one of the most boring hooks I've ever heard in my entire life. And then it says, reviews are your secret weapons. Get real insights. Find your perfect fit. Like what does this even mean? Reviews are your secret weapon. Get real insights. Find your perfect fit. I don't know what Cha GPT is fumbling about. And then there is closing shot bats with a thumbs up like subscribe and join our community of knowledge seekers. Stay curious. That's why you never script to ChachPT, okay? You can use it maybe to brainstorm some knowledge, but ChachiPT is garbage when it comes to writing scripts. And that's why we bring in a new tool which is powered by ChagPT, four, trained and designed just to create content That AI software is called, Q.com This is the page that you find once you type in Q.com and you can either sign up with your e mail address or with your Google account. I'll go ahead and do it with my Google account simply because it's easier than a click criteria on Z. And I am now signing in and it says, Add your Youtube channel so that you can get custom recommendations powered by AI, performance comparison on competitors, analytics, and subscriber analysis. I'll go ahead and add my Youtube channel. I'll click on my Youtube channel here. Then people ask me to allow analytics report and manage my Youtube account. I'll type yes because VDQ is a trusted site, you don't need to worry about anything. And once you are on the website, the first thing that I suggest you to do is go right here and click the dark theme. Otherwise you can't see almost anything. But once you've done that, you can see the interface. Before getting too specific, I recommend you to download the VDQ extension, which will help you every time that you are on Youtube. Analyze every single video that you watch and it will tell you about the views, views per hour that the video is getting the engagement. The CEO, search engine optimization. How good is it ranked? There are the tax good is the description, good is the tuber arting and pinning and replying to comments, post engagement regarding likes, comments, et cetera, et cetera. All that kind of stuff gives a lot of good insights which will help you analyze competitors when you are going on Youtube. In this course, we are only going to use the free version. However, there is a paid version which is extremely good. It costs $50 a month. However, if you search people like Nate Wealth and other tubers, you're going to find that they have an affiliate link in the description, which we'll give you the first bond for only $1 which is extremely good. If you want to try it out and see if it's for you or not. Otherwise you can pay the 50 full dollar, whatever you prefer or even stick to the free version. It's fine. Now that you have access. This is the on page, the dashboard. Here you have a get started video which will tell you how to post your first video video and how to create your Google account, which you probably already know. Here you have some lessons on Youtube which are completely free and you can watch. Then you can see here on the subscriber's overview, the best times to publish tailored to your needs to understand about your audience, which are all features implemented even here in the subscriber stab. And then you have some features which are locked to you and you have three credits every month, and I highly suggest you to use them. So the first thing is Daily Ideas. We will not focus on daily ideas, but this feature isn't that good. And I don't suggest you to spend too many credits on this. As Lambros is going to explain you further down the line, how to never run out of content ideas. We are going to give a quick look at the keyword stab. Here you can research the keywords which you are interested in. For example, mid journey, you click Enter. As you can see the search volume which is high. And the competition which is low. You can see me joining V six, which is version six, The new version that just came out as a search volume of 1 million users, which is insanely high, and therefore might be a good idea to create a video on this topic. However, this website is purely centrated onto Youtube. And then you can check your competitors, which in this case I don't have because I have zero subscribers and zero videos on this channel specifically, which is just my personal channel. And here you can compare your data with your competitors. And then we get into the important part, the AI coach. We will use VdQAI to generate a script. However, we will need to refine it. And first, I want you to understand the structure of a good script. Every good script starts with a good hook. If your hook sts, your video will flop. There is nothing to say about it. If they don't watch the first 30 seconds of your video, they are not going to watch the entire rest. They're going to click off and watch for something else. And let me tell you, especially on Youtube, if people click on your video, meanwhile it's charging, they're already checking out all the other thumbnails on the right side of the screen, so you have to be fast at catching the attention. Here are the three biggest mistakes that I see every time in the hook. The first one is introducing himself. I am sorry to break it down to you, but if I clicked on a video which says how I beat Minecraft with a steering wheel, you cannot hit me with an intro which starts with you showing your face, saying, hey, I'm Karl. I'm 17. I go to high school, blah, blah, blah. No one cares. If I have clicked on a video which is titled and as a thumbnail in a certain way, you have to deliver my expectations. That's how it works in long form. Content with the hook, you have to deliver and over deliver on your promises instead of starting your video by saying, hey, I'm Karl, I'm 17, et cetera, et cetera. How should you start it? Well, the hook as a general rule should be really fast paced and should deliver on the promises. So what you could do is show a quick shot of the steering wheel that you're going to use for the challenge. And you could start by saying, this is Minecraft and you could show a quick barrel of Minecraft. And then you could say, and this is a steering wheel. And so people, as soon as they join in a matter of 2 seconds, they already know that they're going to get Minecraft with steering wheel. And they immediately understand that they clicked on the video that they meant to Cl. And then you could maybe say, this is Mincraft, this is a steering wheel, and this is me, and you show your face. That happens, it must be extremely quick. And once again, you can't say your name. People don't care about your name, especially where you're not famous. It's a terrible idea to start a video by saying, hey, I am, because the video should be about the viewer. And then another really bad mistake that I see is the CTA, also known as call to action. You cannot add a call to action at the start. This especially happens in tutorials, and that's why tutorials are such a pain to search on Youtube, search your tutorial about how to download a video from Spotify, let's say. Because I don't know how to do that. Well, I can guarantee you 100% that the first tutorial you're going to click is going to say, hey, in this video I'm going to tell you how to download a video from Spotify. And you're like, oh okay, cool. I clicked on the right video and then they say make sure to like subscribe eat the notification bell comment down below. Share with your friends. I just want to download a vida from Spotify. Don't include your CTA before you have given any value. That is extremely important because people are not going to listen to you. You can't just command people to subscribe and eat the notification bell and then, and then leave a lot of engagement. If you've started the video in 2 seconds, why would they ever do that? Do they ever reason to do that? No, they don't because you haven't provided any value. And then there is being boring. Being boring means showing the same clip for 10 seconds straight in the hook, in the hood, which lasts 5-15 to 30 seconds. Usually. The longer the hook, the longer the video. You should have a clip changing or moving, or a sound or something happening at least every one to 2 seconds. In the example that I told before about the Mincraft intro you, this is Mincraft that lasts 1 second. This is a steering wheel that lasts 1 second. And this is me. And today I'm combining them. All three. And maybe you combine all of three the screens in some way and you create an explosion with a sound effect, green screen effect, which I'm going to show you later how to do on the center of the screen, that's going to catch attention 100% And the reason for that is you're going to overwhelm them with information right away. And that's the right information because that's what they clicked on. If you're creating, instead of a gaming video, more of a professional video where you're trying to educate, teach, whatever it may be. You also have to include a fourth point in the hook formula, which is social proof. I can't teach you how to cook a five star Michelin meal if I can't even cook a toast properly. That's the reason that most business self improvement Youtube bears. Do not succeed in the modern days because they start the video and they do not have any type of social proof. For example, Imangadzi tells people that you can come from nothing because he came from nothing and documented the whole way through. That's the reason these people are extremely popular on Youtube. If you find Youtube gurus on Youtube or people that pretend to know about Google, they are going to reserve a percentage of the Ok by saying, well, you might wonder, what's my authority? My authority is that I've gotten 10 million views across three different channels. That's what they say because otherwise you wouldn't be able to believe them. You would be like, why do I need to listen to you? If you have 300 views on this video and 1,000 subs on your channel, you don't know Youtube. Instead, if they provide good results, you're going to listen to them. However, in gaming videos, this is not really required because completing my craft with a steering wheel is a hard challenge. But it doesn't require any other competencies than the challenge itself. So you can simply start the challenge and entertain the viewer throughout the video. Don't need to say, I've been a professional Mincraft player for five years, No one cares. They care if you're trying to educate them, not if you're trying to entertain them. And then we get onto the second part of the script, which is the main part. I call it the body, can call it however you like. Basically, it's the middle part of the script. The objective of the body is to keep the viewer for as long as possible watching your video. And the way to do that is by first not committing these three mistakes that I've seen on Youtube all over. The first one takes too long to transition from the script to the body. You start the hook, you get them hooked. They are interested. You're like, okay, let's start this micro video. Okay, I'm ready to see the challenge. Instead of getting started, you start talking about your origin story. Since I was a kid, I've watched this guy make it, so I wanted to do it as well. If it's not relevant for the video cut it, don't waste people's time. And that's how we transitioned into the second bullet point. Don't yap to reach that eight minute mark like ten X income does in these videos. When a video is 8 minutes long, you can easily tell that they've done it just to get metral odds. If your video is 7 minutes long and you want to unlock metral adds, you either find valuable information to give to the viewer or you leave it to 7 minutes. There is no reason to waste people's time for metral ads. If you want to build a personal brand. You can't just be that guy that is only trying to get the eight minute mark when it does videos and nothing else to care about your audience, their time and providing them value or entertainment. Another problem, it's not getting straight to it. She is similar to the first bullet point, which is takes too long to transition from the hook to the body. However, what do I mean by not getting straight to it? Well, you simply lose time with irrelevant stuff during the duration of the video. She may be anything, maybe you talking about. Thanks guys for reaching 1,200 subscribers. That's one of the things that I see a lot. Thanks for this. Thanks for that. The thanks should always be at the end of the video and I'll tell you why in a second. However, let's stay to the body first. The body, you also want to include some retention tricks. That's how we call them. The retention tricks are subtle additions to the script, which for example could be curiosity loops. Curiosity loops are who, maybe even in the hook, you show a scene where on the top left there is written coming up. Or later in the video. And then you show some insane actions so that the viewer sticks out until the end and he wants to see that happen during the video. Some movies that do this really well are the worst where they start, and they're already in the middle of the action. And they say, you're probably wondering, how did we get here? And the movie actually starts. That's called Curiosity Loop, where you trigger the curiosity of the viewer into staying because they want to understand how did we get there effectively? And you can't just be like, here's ten reasons why give an example, you're not losing fat and the tenth one is the most important. So stay out in the end to find out. The reason you cannot do this is because they're just going to watch the first point, the second point and be like, I've already heard this maybe on an article and this one from a fitness influencer. So I'll just keep to the tenth one. And if it's not good I'll just leave a dislike and leave. So try and say this, but intrinsically, so maybe instead of saying ten tips or ten reasons transform it into the ten progressive steps to lose weight. Now since they are steps, they can't just keep steps. They have to watch every single one of them. Watch the first one and be like, okay, I have to implement this. So then I can implement the second one and then the third and then the fourth one. They watch until the end. And they're like, okay, if I implement all these ten steps, I will lose weight. Therefore, I must watch them all. And then we get onto the conclusion of the video. And this is a part where I see a lot of people not do the right thing. In the conclusion, the worst thing that you can do is not do anything. And just cut the video completely. Just cut it. That's the worst thing that can happen. You may even cut it mid sentences, or as soon as your sentence ended, you do not even fade it. That's a terrible ending. If you are instead saying goodbye to the viewer, you're making the mistake of not capitalizing on what they could possibly do, which is adding a CTA. And I want you to be clear. A CTA call to action doesn't mean asking to like subscribe comment, follow their Instagram, Twitter by their course, merge, share with their friends. That's not what a CTA is. A call to action should be something actionable quick and that doesn't take much time. If you like this video, make sure to drop alike. If you want more content subscribe, If you have any ideas on why this happened, comment but do not add all of them. Do not add freedom to the viewer. Because if you give freedom, the viewer guess what he's going to do. Absolutely nothing. Therefore, only call to action, which may be diversified from video to video. From what I've personally found out, the most powerful call to action that you can have isn't to subscribe, but it's to redirect them to another one of your videos. If you really think about it, the reason you ask for subscribe isn't for your account to go up nor for you to make more money. Because your money doesn't come from the amount of subscribers that you have, but only from the CPM of your channel. The reason you're asking to subscribe is so that your viewers will be recommended more of your videos in the future, which is completely fine. It's a good call to action. It's pretty powerful, especially if you've provided value in the form of education or entertainment during the whole video. However, it is way better to ask them to directly watch another video. Because chances are, if they watched 10 minutes straight of you talking about something, they were extremely interested and liked the experience, otherwise they would have already left. And therefore, you can direct them to another one of your videos, which is related to the topic. The best thing that could happen is that he watches two of your eight minute videos because you're going to make double the money. That's as simple as that. Maybe if they like that one as well, they might even watch the one that you have recommended in that video. And they are stuck in this loop where they keep watching your videos. Therefore, that's the most powerful call to action ever. However, make sure that you do not make the call to action to watch another video during your video, because otherwise they might just leave it to go and watch the other one. So let's say I'm making a Youtube video on how to make good Youtube videos. Just an example at the four minute mark of an eight minute video. So around the Alf in my body of the script, I am talking about how extremely important thumbnails are. You should not say, here's the video that talks about thumbnails on my channel, but you should create instead a curiosity loop where you could say, if you're interested about creating thumbnails. We'll talk about that one later. So you create a curiosity loop because people are now interested and want to know about thumbnails. However, maybe in your video, you don't talk about thumbnails. At the end of the same video, you're going to link on the end screen one of your videos where you talk about thumbnails and that's how you increase your views. Now that we've talked about the basic structure of a script, let's go ahead and create one with VidaQ. I've gone ahead and type write a script for a Youtube video about possible theories on why the fees five aren't seen in the new Fu Panda four trailer. The trailers came out around a month ago and everyone is wondering why the first five aren't the trailer. So I want to create a video about the possible theories behind this. I've typed this to the Q I coach and I got the basic script. However, we will need to modify this as it has made some of the mistakes which we have previously talked about in the presentation. So let's go ahead and copy and pastes. So here we are, and we start, and the script is already bad because it says hi to the viewers. And then it's me back with another exciting video. However, if we cut this, we already have a good interaction. Today we're diving into the word of coupa panda four and we've got a mystery on our ends. Why is this sentence important? You are talking once again about what you're going to talk about in the video. You're restating that in this video we talk about Fu Panda four and a mystery. In the next sentence, you say, have you noticed that the furious five are missing from the new trailer? You ask a question and the viewer is going to answer it. Did I realize that they're missing? Well, yes. Otherwise, I wouldn't have clicked on this video. And now it says, let's explore some theories on why they might be. Here we have another mistake, which we have talked about earlier. Subscribe a notification bell. Just cut this out. As you can see, the transition between the hook and the body, the theories is extremely small. It's no more than three sentences, and the furious five aren't introducted. And the reason for that is because this video is directed to people that know who the furious five are. If they have noticed that they have been missing in the trailer, they surely know who they are and their story. So there is no need to waste their time by reminding of some fight scenes that they had in the first movie or how they are important. The second one. None of that matters because they already know it. Here we have our three theories, which I'm not really going to go into. It's just the content which will vary from video to video. And then it says, remember these are just theories and we all have to wait for the movie to find out the truth. Cut this out. Completely useless waste of time for the viewer. We have already told him that these are theories and there is no need to explain it points more than wasting time. And here it is a pretty cringe way of asking what do you think? But you could say something like, do you have your own theories? Let us know in the comments below. And this is the CTA of this video. If you have other theories, let us know in the comments below. That's a way to improve engagement with a CTA and make people start talking in the comments about insane theories and being like, no tiger can't be on a self discovery journey because et cetera, et cetera, they all start talking about different theories in the comments which allows the engagement to boost and therefore the video to get reach. And then as you can see, the outro here, isn't that good? After this sentence, which is a really quick CTA, you could use your ultra, which you have your Youtube videos. If you don't have one, I suggest to have it usually big channels, especially in the entertainment dish out, which is the same for every video. For example, there is Ali ab Dal which presented in par, which suggests another video of this channel. And then says, thank you so much for watching and I'll see you in the next video. As you can see here, what a fantastic book. If you go to the end of this video and you've been vibing with the way my philosophy on this sort of stuff, you might have to check out this video over here, which is a life update video that I did recently that's very long, that shares some of these sentiments around this sort of second mountain stuff and some of the realizations I've had around kind of serving the self, Serving other people, doing what I want, like chasing money, fulfillment, all happiness, all that kind of stuff. That's in a video right over there. Thank you so much for watching and I'll see you next time. Bye. As you can see, it's extremely short. In 10 seconds, he wraps a 44 minute video and he says, what's going to happen there? If you want to watch it, feel free to do that. Thanks for watching and I'll see you soon. That's why I suggest to create a branding for your content which has an ultra, which will help you maintain the consistency in the final part of the video. And by doing the same thing over and over all, viewers are going to recognize you and understand who you are. This is how you go about writing a script out to add curiosity loops and all that good stuff. In the next video, we are going to talk about the basics of Capcot editing retention tricks and I'll see. 14. Using AI to edit on Gling: Welcome to Cling. This is one of the best applications when it comes to editing row footage. I always use this, as you can see for my courses as well. And I highly suggested to try this because it's going to save you tons of time in editing. But without further to do, let's explain how this works. You basically click on the drop file and then you enter your file. You click on Cut Silences and bed takes, and then you click Continue. Here we are on the project. Once it starts, and I'm going to briefly explain you the interface, even though it's extremely simple. Start from down here. As you can see there is a timeline and you can click on show cuts or not show cuts and just show the finalized timeline. However, I suggested to click on show cuts and then skip cuts so that if for example you are here and you realize that DAI S cut award, you can simply just struck like this and you're going to have your word here. It sometimes happen that cling accidentally cuts off a bit of the sentence. It's completely fine. You can simply just strike it like so. It takes a simple second and it's really easy. I also suggest you, once you create your first project, to go on padding and click at 0.2 What this will do is we'll allow you to create a 0.2 gap between the cut that IDD and where you actually want it. So that it's unlikely that click is going to cut some sentences that are said. And then you can zoom in the timeline. You can also the noise, the audio of the speaker. Although I usually use Adobe Podcast, then there is the option to click on captions, which are going to create captions during the whole video. You can choose how do you want them to show. I usually don't use them and just add them manually in cap cut as I'll show you later. But you can do whatever. And before showing you the workflow, I want to show you also what are the export options. As you can see, you can export it as literal timelines for final pro venture result and a premiere which is extremely useful. Or you can export it as a video as I do because I'm using this on cap cut or if you want to have also the audio option and the subtitles option, which is really good. And now let's start in this sentence, Lam says, so it's probably starting, so I'll just go ahead and click on Cut. As you can see it's going to cut. And when a quick play, the player ready, Just going to move here as you just. So then here it starts talking, blah, blah. And then he says, okay, one more time, which means that he's going to repeat himself. So he can just highlight everything. And click back space. And if he says something that he shouldn't say, I'll just highlight it and click back space. Let's go ahead and click Play. As you can see here, Kling has already removed all of this part because it's a double tick. We are now done with editing the roll. It came out at 11 minutes and 30 seconds out of 19 minutes of original time. There are 193 cuts and I simply watch the video. And just by highlighting some words and clicking backspace, I have already completely edited roll, which makes this platform extremely useful. So I'll go ahead and click Export as a video. And I'll see you in Capcut. Here we are on Cap Cut. I'm not going to go too much in detail about Pct works, Keep it simple. If you want to start a new project, clip on new project, and this new page will open where you are in the editing software. Let's get onto the editing. Let's first start by clicking on Import. Now I'm going to go over the basic features of Cut. Meanwhile I edit, so that I'm not going to bore you with, oh, this is the select tool, this is the split tool. I'm just going to get straight to the point. If I use any shortcuts, they're going to be shown on screen right here probably where you're going to see control B or control Z. And if you want any more detail about the shortcuts, they are all right here. These ones are the shortcuts that I use. They are the default shortcut one. So now that we have our roll imported, how do we go about editing it? How do I go about creating a long form video which is actually engaging? Well, there are some tricks, but as a main rule, you don't want to have more than 20 seconds where there isn't anything happening but the person talking on screen. That's the main rule that you should follow. Every 20 seconds, there should be either an appearance from the left, from behind him as Z means mouse, whatever it is. Once we have zoomed in Lumbros, the next thing that we're going to do before ending this lesson and going on to practical editing and effects that we can use, et cetera, et cetera. We're going to go on the adjustment panel and fix the color grading of the scene so that it's more appealing to the eye. So in this case, for example, as you can see, he's not too bright. So I'll go ahead and announce this a bit. However, as you can see, the more I announce it, the more the background becomes bright, which isn't quite what we want. So how do we go about this? Well, we can go ahead and copy the whole clip, paste it above, then go on cut out and auto cut out. These features allows you to cut all the human figures and characters which are present in a scene. We're going to use this feature later as well. And this will allow us to apply the color grading only to lambras in the foreground and leave the background untouched. Now we have created our auto cut out. And as you can see, if I remove the clip below by clicking V, you can only see the top clip, which as you can see as Lumbros moving. And now we're going to go on adjustment and slightly enhance the color grading. So I'll just add a bit of brightness, remove the contrast, and apply a bit of sharpen edges. Now the arrow looks way better. And we're going to go onto the next part where we're going to apply motion graphics. My personal way of editing, and I'll see you there. 15. Long form Content Editing: Welcome to this lesson. We're going to talk about editing in Cap Cut. At first, I thought I was going to create the edit live. In this lesson, however, the lesson turned out to be really long. Therefore I am going to break down the edit that I have created step by step. First, let's start with the text, because I've used a lot of subtitles to highlight the most important things that are being said in the video. And I've used two colors. The first one is a normal white. As you can see, the font is Monza. Because it's a font which is pretty versatile, then I've used a bit of shadow with these options really smooth, almost unnoticeable, but helps the text stand out from the background. And then I've also used another color for the text, which was the yellow here. I've gotten this from a Youtube video of Lambs. I've screenshoted it and then use this color in my text. Whenever I was creating a new text like so, I was clicking right here on the color, clicking this little pen right here. And clicking on the color of the text so that the text become the same color of the screenshot. And that's how I got this color in cap cut. Regarding the animations that I've used for the text, I've used some really normal typewriter animation. As you can see, it is writing as he says it. It's not anything complicated. I've also used some other typing animations. This one, for example, is called type one. This one, for example, is type three, where all the letters come like that. I've used this white paper background, which I've seen a lot in Lambra's videos. And as you can see, the text is really, really simple. I just highlight whatever he is saying. Some basic animations here. For example, we have the consumer habits, which is nothing crazy. I'm just, again, repeating what he's saying and using a simple type animation to make sure that it's slightly engaging. Regarding this arrow, which is a bit more complicated to create, but nothing crazy. Again, I've simply typed these things right here, and then I have clicked the character at minus two. This is how it would look, normally, the arrow. And if you put them closer together by clicking the character, this is what you get. And then we have once again the text about the same colors regarding the arrow. I have created these zones in with key frames. I'm going to show you how to do them. Basically, you put a keyframe at the normal scale and position of your clip. And then you go a couple of frame form words and you put a keyframe at a higher scale and a different position which fits the face properly so that it's in the middle. And you do it once again here, and once again here. You have a triple zoom in, as you can see here, of a marketing agency so that you have this effect. And it says in marketing agency, and it sums in three times. And if you want to have some good animation which feels smooth, you're going to click right here on show keyframe animation or alt K. And to make your keyframe animation smoother, you simply go on the scale keyframes. You click it so that it becomes bigger. And then what's a zooming? You can click on the keyframe and click right here on this little auto curve feature, which allows you your zooms to be more smooth as you can see a Mi marketing agency. And then you also do it on the Y option right here by clicking once again on the keyframes and on auto curve. Then throughout the video, I've also put some slow zoom in and zoom out as you can see. For example, here, since we had a zooming right here, here we have a low zoom out as you can see, which usually help with the attention. And there are a really good thing to add throughout your whole video. As you can see, if I zoom out of the role, you can see that we have zooms right here, right here, here. We have a couple of them. We have them here at the start as well, right here. These ones are slower as you can see. And the ones are faster because they're closer. Same here, we have another one here. And then here we have a sequence as we had earlier, once again here. Let's now talk about some of the animations that I've used. Let's start with this one, which is one of the easiest ones. As you can see, I've taken some screenshots from Lambros, and they're popping up from the bottom. And to do this is simply screen shot them and then I've gone ahead and eat rectangle so that I am masking as a rectangle all three images so that they are basically the same and then I eat round corners. So as you can see the corners rounding. As you can see, that's what that fissure does. You can just do it in a slick way and make all the round corners the same value so that they're all the same. And then I just make them slide down altogether. And to do that you simply click on the animation panel. You click on slide up in the in animation and slide down in the out animation. You do it for all the features. And there you have your animation. I've also used this square animation where as you can see, the square comes from the right and drops down. To do this, I've simply created the square as you can see in Canva. And then I've taken this money bag still in Canva in the graphic section, and I've put them together, combined them by highlighting them both and clicking Alt G, which is a compound clip, and then added the animations, slide left and slide down. I've once again used this animation where three things pop up and then they all go down at the same time. And then let's break down this animation which uses a different type of mask. So how does this work? As you can see, the Skillshare and Utomi logo appear from nothing. And then there is this arrow which goes from Skillshare to Udemy. However, how did I do it? Well, simply, I went on the mask horizontal. And I've put the mask so that nothing can be seen at the start. And instead at the end right here, I've put the mask right here. So that as you can see, the mask moves throughout this clip. As you can see, it goes low at the start, fast in the middle, and slow at the start points again. And the reason I've done this is because his ends are doing the same movement. And to do that I've simply clicked on the keyframe animation. So Alka right here and just by clicking auto curve on the key frames, I've managed to create this animation. Let's also talk about this animation here where stuff is appearing from behind lambs because it's a pretty cool animation as well. And how did they do this? Well, to create a similar animation, the first thing that you should do is duplicate your clip of the arrow and then paste it above. However, just make sure that on the clip above, you go on video cut out and you click on auto cut out. The reason you're doing this is because this will allow you to separate the mean character from the background. As you can see, this only works on people, but fortunately, Lambros is a person, so this works on him. And as you can see, Lambers is completely cut out from the background. So what you can do now is put the squares right behind him and make them appear on the left side and on the right side. And then you create the background here and you create this amazing effect by simply putting keyframes here. You put a key frame at the end and you do the same here. Keyframe at the start and key frame at the end. And then once again Alk keyframe animation and auto curve. As you can see now you have this animation where stuff appears from behind Lambras. And then there is just slides. Animation as you can see right here, animation out. This one is slide right, because it's sliding on the right. And this one slide left, of course. And then I want to spend a couple of seconds talking about this animation where it says linking description with this black box right here. The way I created this was with this compound clip. I'll go ahead and undo so that you can see what I did. First, I have created the text which is link in description as simple as that. I've just divided Alf being white and Alf being this color, which is the other one that is used in the video. I've gone ahead and created this black box. And to create this, it's a simple black square, as you can see, this is what it looks like, a simple black screen. And then I've gone ahead and applied a horizontal mask and applied feather. This is how a mask looks like without feather, and this is how it looks like with feather. As you can see, it becomes smoother. Therefore, that's what I have created. And as you can see, we create this effect. And now we just create a compound clip with Alp G or simply by clicking Create Compound clip. And then we go on animation. And we simply apply slide down and slide up. And as you can see, this is the final result. We have to slide up at the start when he says about the description. And then we have a slide down. And then let's talk about the first 30 seconds of the video. In the first 30 seconds of the video, your objective is to make sure that the viewer stays for the rest of the video. So if your objective is to entertain a viewer, you have to make them laugh. If your objective is to gain value like Lambros, in this case, your main objective is to establish credibility. So that people will take you seriously throughout the video and will stay. And that's why in the first 2 seconds, I've shown a screenshot of him having 27,000 students and 270 reviews only on Udemy. And then he talks about how he did every single mistake which makes the viewer resonate with this situation. And then I add a couple of zoom in right here when he says something important. And then I show once again his ratings on Udemy, his amount of students, and the fact that he has a best seller course, so that people are instantly interested in what he has to say and that's how you create a video. Everyone nowadays is trying to just copy Man Gazi style and create flat art two D animations. However, being an original creator is extremely important and portraying branded colors and a branded editing style is way more important than another video out of the 1,000 with the I Makazi style. And now we have finished the long form editing. Just remember, don't overcomplicate it. And now we're going to go on short form editing, which is another universe. We're going to use a snippet from this video and it is going to be completely different. So I'll see you there. 16. Short form Content Mastery: I'm currently here on Instagram and you're probably wondering, what am I doing? Who is Ned Jon Zala? Because you might not know him well if you don't know him, he's the best cap cut editor on the field. He has posted a lot of reels, gotten 100,000 views on almost all of his reels and more he provides with amazing quality content done almost completely in cap cut. I'll show you for example this one from Mr. Beast. I could start a new channel tomorrow with not using my face or my voice like without ever promoting it. And in six months have 20 million subscribers. It's purely knowledge. Like if you knew what I knew, you could get 10 million views of video and you could get 10 million subscribers no matter where you are right now, within six. And as you can see, the animation is really, really good. I'll go ahead and play one more. Working out will change your life in every area because when you work out, you're much less likely to eat unhealthy as well. Because you don't want to ruin that effort that you just put in. You just put in all this good effort. So people tend to eat healthier once they start working out. People tend to sleep better when they're working out. Sleep impacts your focus the next day when you're working. It all is this virtuous cycle that all starts with just moving your body every single day. And this is, there is a lot of animations with characters, he plays with colors and all of that stuff. There is also another creator which we will take into consideration. This guy is called Devin Yato, You might know him. He has gone viral multiple times. As you can see, he constantly gets a lot of engagement in his reels and the overall. That's really good content and he uses some cheeky strategies. I'll play a video and then I'll ask you to pose this lesson and try and write down whatever you think he did that was right. If you need conson, its Tiktok Ytrails. Don't be a dumb. That's as chat GBT. Can you give me ten cotton ideas? That's horrible. Let me put you on a game and teach chat GBT correctly to get viral coton ideas. Right now there are Alton million Youtube videos to steal ideas from. And that is exactly what we're going to do. Ai head over to Youtube and search for a video within your industry. What do you find? A Youtube video that you like? Go ahead and copy that videos. Link and head over to Youtube transcript.com and paste in that video. What this will do is it will give you the entire transcript of that Youtube video. But hold on, we're not done. Go ahead and copy the transcript at the bottom left and then head over to chat BT and this part up hat GBT. Okay. It's a wallet prompt. You can hear the screenshot this or just come with the word wallet and ought to send it over to you. Once you have your prompt, all you have to do is paste your transcript and press Enter. Now you have ten Ol content and this you can choose from from here. All you have to do is reply back with whatever number you want to use and chat GBT will extract the most valuable parts of that Youtube video and turn it into a viel short piece of content. Now will the script that give you be perfect Puck. Now this is gonna suck. But you now have a valuable structure to build your next viral video off of. So please, for the love of God, if you need content. So again, I highly suggest you to try and pause so that you can try and guess by yourself outwear the right things that you did. Assuming you did, let's go over what just happened. The first thing that it does is giving you a visual look. As you can see the content ideas glitch appears right away and there is this infinite that rolls and then it vibrates as you can see. It changes the light and the glow. And then it moves. And there is Tiktok and there is Instagram. That's because he's talking about viral ideas glitch. And he talks about the two main platforms. And then second thing, insults you and tells you that you're wrong, then now you're emotionally attacked. And then he says why you're doing everything wrong. That's because he asked ChgPT, can't give me ten content ideas And he says, that's sorry, Ble, let me put you on game and let me update you. And now to use Chagapet correctly, after we are only 12 seconds in, you've already been visually hooked. Value hooked, as he'd like to call it, because he's about to give you a lot of value from what he says, then he has already explained the most common mistake in this space. And then he also establishes credibility by showing his best results right here. All of that in 12 seconds. And then he talks about right now, the best creators. And he shows the most popular videos which you have probably watched from Alex or Mozi to a lot of creators more. And then he says, and that's exactly what we're going to do using AI. So he moves to Youtube. He searches up something by wearing, which is going to capture you once again because he's being rude. He searches it up, He only finds himself. He shows all of the script and he appears at the bottom. He starts talking again. He says copy and pastes it to PT. And then here's the other trick he comes at around the 42nd mark where he has already given you value. So he tells your really big prompt and he's like, you don't need to copy. You can either screenshot this and he holds it on the screen for 13 frames. And it's not even the full prompt, therefore what's going to happen, you're not going to be able to copy it. So what does he do? Words is come with the word wallet and I'll just turn it over to you. Just comment the word wallet and I'll send it to you. So people are going to comment because they're too lazy to go back, rewash all the 40 seconds and then screen shot, et cetera, et cetera. So they're just going to comment wallet to get the prompt, the full prompt and guess what? That's going to boost engagement and look at what's going to happen. Wallet, Wallet. Wallet, wallet. It's plenty of wallets here, verified people asking for wallets, everyone replying wallets. I also want you to realize something like this. You see this guy commented four weeks ago and three weeks ago the same thing. You know why? Because he hasn't received the prompt. That's what these people do. These people ask to comment for wallet and then they don't send the prompt list so that you have to once again reply wallet and further boost the engagement. Going back to our short, as you can see we have also a personalized CPT. As you can see, it's transcript TF. Still valuable content ideas from Youtube Media mastery by Dabato Message transcript TF as you can see, which makes it really customized. As you can see there is a prompt and then here is the other thing that you probably didn't notice. As you can see, it's written ten viral ideas 12 and it's missing the third one. Why? Because mistakes when are done like these are actually done on purpose so that the viewer remains confused by what's happening and stays for more. Now, will the scriptic give you be perfect? No. As you can see, it's worse once again. So please, for the love of God. And does he, so what does he end with? With a loop? In fact, if a copy and paste it right here in the timeline, you can see that it loops perfectly. So please, for the love of God, If you need continents, retake tox, which is perfect. Therefore, what can we strike from this video? One visual hook, two being claim at the start. Three, find a way to interact with the viewer emotionally. You don't need to insult them. You can just prove them simply that they're doing stuff wrong. You can also be direct without necessarily insulting them, it's not required. And then four, you establish credibility. And you have created a really good base line to now provide as much value as you want. What we're going to do now is create a short created from a long form video from Lumbros, the one that we've edited before. The short isn't designed with a script like this one to go viral or to attract a lot of views. Its purpose is just to repurpose the content that we have provided in the long form video. One more thing. The reason this short is going to get less views than the one applauded by Devin is also because everyone is looking for infinite content ideas. But really few people are looking for tips to grow your Udemy revenue. Chances are even you that are watching this course do not even owe us courses on Udemy or skillshare, although you use online course marketplaces. Let's get onto editing this short. So the first thing that I've gone ahead and done is applied on nine by 16 ratio. Because that's what Youtube, Tiktok, and Instagram want as an aspect ratio for shorts. I've gone ahead and scaled all the clip up. This is what they looked like before and this is how they look like, scaled up completely. And now I'll go ahead and watch the cook. I managed to actually do every single mistake that a creator can do on Ume, but I actually managed to scale my profile there to more than 50,000 students and of course, thousands of dollars of revenue from Utemyd. So let's go ahead and apply some subtitles and zooms whenever he says every single mistake. So this is what we have. I managed to actually do every single mistake that a creator can do on um, but I actually managed to scale, as you can see, we have to actually do every single mistake. And then he says, can do on Temi and there are some outs. And he says but which is really big and all capital. But I actually managed to scale my profile there to more than 50,000 students. And then he says that he has been able to scale this profile to more than 50,000 students. So I'll go ahead and import a screenshot Rtire from one of his numerous courses. And I'll mask it out like so I'll round the corners just like this, maybe a bit less. And I'll do it for all the screenshots by simply copying this over and then dragging another one at his place. So that I have already the thing masked out, as you can see with the round corners. Perfect. We now have all of the screen shots like so, however I want to make them last a bit longer. So I'll create a compound clip and reduce its speed at 0.5 so that it lasts double length. And then I'll go whenever a clip ends, which is right here as you can see, it changes the course. And I'll go ahead and add a white screen. Make it full screen and make it in overlay mode. Then I'll make it shorter. And I'll add a fade out animation. And this is going to create a flash effect. This is how it looks like. But I actually managed to scale my profile there to more than 50, as you can see the white flash. Functions as a transition. And I'll also add some sound effects Later in the sound effects lesson, I'll go ahead and import a money in green screen. And then I'll go ahead and copy and paste this other clip which is in the main timeline. Go on Cutout and click on Auto Cutout. Remove the Audio, and then go right here and click on chroma key and then color picker and remove the green from the image. So that as you can see, we have this money in. I'll make it a bit smaller so that the money isn't too big. And let's see what this looks like. Thousands of dollars of red revenue from here. I'll go ahead and copy and paste this clip. And once again, auto cut out feature, I'll make the strength a bit more on the dollars and then I'll add a bit of shadows that I don't lose too much detail of the actual bills. Then I'll go on the adjustment curves and annance the green curve a bit so that the money is greener. As you can see, I'll cut it right here. And let's say this looks like thousands of dollars of Reba. Thousands of dollars. It's not bad. However, it's a bit cletchy, it's not too smooth. So I'll go basic and add some mushroom blurer right here. I'll add it at around 30. And let's say this looks like thousands of dollars of revenue from it's way smoother now. And now I'll go ahead and import the logo right here, put it here, and choose the layer behind Lambras. Then I'll make it pop up. To do that, I'll simply use keyframes. There we go. I'll go forward when it says um, from, um, which is here. And I'll make it pop up right here from um, then I'll make the animation smoother right here by clicking out K and then clicking on auto curve on both the x and the y animation, which means horizontal and vertical movement. And then I'll go ahead and check how it looks like from my first. Looks pretty good to me. So I'll go ahead and copy this keyframe right here, and paste it right here, and then trim the clip. The reason I'm doing this exactly here is because there are exactly seven frames from this keyframe to this key frame. Now let's go ahead and take a look from, um, a first thing, pretty slick and fast logo as you can see from my first, maybe I want it to be a bit slower. So go ahead, click Alt G Speed, make it a bit slower. 0.6 I cannot add smooth slow motion, so I'll go ahead and add a bit of Tom Bluer 20. So from my first thing I'll go ahead and choose the layer in Lembros from, um, the first thing However, I'll also need to create an auto cut out for this clip. Actually, I'll go ahead and cut the clip that I was going to show and use this one afterwards because I don't think it fits the narrative quite well. So now, this is how it looks like from um, enrollments and reviews are the number one decisive factor of a student if you're going to buy your course. Now, go ahead and add this Crete that you can find in my asset pack and start adding some text. I'll make it all white as it's easier to see on the black grid and I'll put them as a list, as you can see, number one and number two, enrollments and reviews, hard to number one. So I'll go ahead and add a text, make it bigger, put it here, and then copy and paste. And then put one here. And then I'll just stream everything and this is what it looks like a enrollments and reviews are the number one decisive factor of a student regarding if he's going to buy your course or not. I'm going to add an imported an asset that I have created on a website called Cheat Video. As you can see right here, there is still the watermark. However, I can simply crop as a rectangle round the corners and then one set of mask it. I'll simply go on screen which will basically remove the black part. So then now I can have this notification. The longer your course, the better. However I want it to be extremely slower. Applica 0.3 click on optical flow in the smooth slow motion option, and let's see if it does what I want. Otherwise I'll add motion blur. But I think this should do the trick. I'll add a slide up animation, make it appear from below. And let's set the salutes. The longer your course, the better. And here I'll cut it and add a fade out animation at the end. Let's say this look is that the longer your course, the better. Cup was kind of lacking, but animation is fine. And now I'll go and apply a zoomine in this part where he says what? I feel like they're getting the most amount of information. Here where he says most. I want to add a quick zooming. So I'll go ahead and do this the most. I'll also open the keyframe animation and add some auto curve so what I feel like they're getting the most amount of information. And then he says Another secret that will help you not get band. Another secret that will help you not get band. So I'll go ahead and subtitle this part. Do that, take a random subtitle and another one. Pick the yellow color. I'll type another secret and make secret yellow just by doing it like this. Perfect. Let's tre zo means where he says not get band. So we have the first one right here, so we'll try player it a bit further, we'll put it at around 340. And then we have another one right here on the knot. Or go right here, type 70, and move it upwards. And then I'll actually paste one of the old key frames that the zooming is fast. There we go, I'll actually move a bit closer. Then I'll copy this last keyframe, Paste it before it says Band right here. And then create a new one around here at 400. And moving the clip above. And then I'll click on old K, Check all of the key frames and use Auto Curve. Let's see how this looks. We'll help you not get band or not. I'll copy this keyframe and also use this for the next clip. Here is another screen. Not to get banned on udemy is to not add, he says text number logos. So what I will do is add text number A logos to ocre it here and enter text numbers or logos of popular companies in your thumbnail. And then when he says in your thumbnail, and here you have it, popular companies in your thumbnail. And ladies and gentlemen, the final tip that I have to give you is that you need to search engine optimization. And here where he says search engine optimizing, I'll once again use the screen mode, Search engine optimize your and I'll also mask it to remove the watermark once again. And this is how it looks like. The tip that I have to give you is that you need to search engine optimize your titles, your descriptions, and your tags. And it ends like this. Because now we're going to add some text. We are going to copy one of the old texts, paste it here. And tie prompts for search engine optimization. And now that the thing is done, I don't want you to think that this is an amazing short, because this took around 30 minutes to create. If you want to create some advanced motion graphics and some really advanced stuff, it's not going to take you 30 minutes. It's going to take you at least 1 hour, 1 hour, 30 on Pct. Especially even more if you don't have pre made assets. If you want to start to create some three D animation and stuff like that, it's going to take you quite a while. Especially if you don't know how to do that and I cannot explain you create really advanced motion graphics in the matter of a 20 minute lesson. It would take an entire three hour course and maybe I would have one or two case studies to show you properly. If you're interested in that, follow my skillshare profile. I'll drop way more courses soon, especially on short form content. I'll see you in the next lesson where we're going to talk about. 17. 3 AI tools to Enhance your Editing: In this last song, we're talking about three AI softwares that are going to enhance your video quality by a mile. And we're going to start with the first one right away and it is called Kyber. Do you can use the software by typing this in Google and you will be greeted with this interface. To start creating, you simply need to go right here and create video. And as you can see, we'll have three options to choose. You can click here for more information, but I'll briefly explain to you what each function does. The first one is flip book. Flip book allows you to take a steel image and create multiple variations which are similar to the first ones as you can see. Then there is motion, which allows you to add motion to an image which didn't have initial motion. This feature is decent, it wasn't too good, but they've just right now dropped motion 2.0 which we're going to go into in a second. And then there is transform, which as you can see from the preview video, transforms video styles. And we're going to use all of these functions. So I'll go ahead and click on Flip Book. And then I'll go ahead and click on Upload Media. Let's say that for example, I want to create a flip book of the that transforming into a modern city in the style of cinematic. I will go ahead and click Video Settings and then I'll create around ten second duration. I will not add any camera movement as I don't think it would fit really well this image. And then I'll show the uploaded image in the first frame and not use the boomerang option because I don't need the video to play for alteration. And then in reverse, and I'll click Generate Previews. And once you have your preview, you can choose it. I'll go for example with this one. You can also download it if you want. And then I'll go ahead and click Create Video. And as you can see we have cut in amazing result where this directs, simply transforms into an entire city, as you can see first in a bridge and then it simply disappears and it's absolutely amazing. And then let's move on to the next features. First one is motion. So let's go ahead and click it. And instead of uploading an image, we'll just type, just start fighting a prompt. And in the prop box of I want to create a video of, I'll type a waterfall, Japanese environment with cherry blossoms in the style of. I'll go ahead and click Lost. And I'll click on Video Settings. I'll choose the aspect ratio to be nine by 16, so a portrait mode. And then I'll go on a ten second duration. And I'll click on a Four Evolve, because I want it to be pretty standard. I don't want it to evolve too much. And it's now going to generate the previews. And here we have our preview frames. I absolutely love this one and this one. I think I'll stick to this one actually. So let's go ahead and create. And as you can see, this is the result that we get, which is absolutely amazing. The motion is really good. I can really see the improvement that I've done with the motion 2.0 and right now everything feels really smooth. I like the waterfall movement which is really, really realistic, and the blossoms are good as well. And now we'll go over the style transformter. So let's go and create video once again transform. So I've gone ahead and imported a watch montage, a cinematic montage. You can do this with cars, you can do this with people working out. You can do this with everything. I'll just do it with a watch, because I think it creates a really cool effect. And what I will do is change the style of this video to lightning style storm, so that the watch is going to become with lightnings and it's going to create a really cool electric effect. And now I'll go ahead and enter the style. I'll go ahead and use cinematic because it's one of the best ones when you're changing the style in something realistic, especially if you're using lightning and electricity style. And we'll go ahead and need video settings here. You have two options, version one and version two. Alcaide use version two because it's a new one and it has smoother movement. However, if you want some more crazy results and more creative results, I suggest to use version one even though it has a slightly less optimized movement flow, Alcoed, and you generate previews. Now it has generated a review as you consider storm clouds, I really like where this is going. I'll go ahead and create video and here's the final result. As you can see, we have this amazing lightning over the whole wash which creates this absolutely amazing effect. It makes the whole cinematic look way better. This is the first AI tool that I wanted to present to you because Kyber is really good at doing this kind of stuff. You can also, once you have created your video, go ahead and upscale it, four K, and then download it. And now let's go over another tool which is DID. So I'll go ahead and click on Start Free Trial. I'll go ahead and click Create Video. And basically what this allows me to do is to generate a script. And my character, wherever I want is going to talk. I can add the character that I want. You can also, by clicking here, create an AI presenter. However, I'll use this tattoo just to try it out. And I'll go ahead and. Random script. I'll go ahead and type. Make sure to get your daily dose of protein just as an example. Then you can choose your voice. However, I will show you later how to import and create audio without better software. So I'm not really going to give too much attention to this. And then once I'm done with the script, the image, I'll go ahead and generate. I slightly modify the script because I had to log in. So I'll now generate the video and as you can see, you're going to get this video talking other, make sure to get your daily protein, which is really good. However, if you want to use these videos, I highly suggest you to buy a subscription because they have a really big watermark, as you can see. And you can remove it with just $5 a month. So if you're planning on using this a lot, I highly suggest you to remove the watermark by buying a plan. And then we get onto the last software of this lesson. I pick.com I'll go ahead and sign up, and once I'm here in this interface, as you can see, I have 100 credits which are completely free. I'll go ahead and upload. The image that we're going to use is this one which found online of a really cold MBA moment. And once you import your image as you can see, what the software is going to go ahead and do is add some blur and some animation to the image. Let's go ahead and play a bit with the settings so that you can understand how to get one of the best possible outcomes. First, we can choose the amount of motions that we want. As you can see, we can reduce it to be less, we can make it longer. How fast the animation is, as you can see here is very slow, and here it's very fast. And then we can choose the focus point. If we want it to be closer or farther, we can use the edge diletation, which is this blurred part, that's the edge diletation. As you can see, you can make it way more or way less. Usually an halfway is good. And then let's reduce the animation once again. Then we can choose the animation style, so if you want it only horizontal or as a wide circle, only vertical, usually perspective, it is better. And then there is also the depth map. To click the depth map, you have to click here. And then you are going to get this brush. You can change the size of the brush as you can see. And then you can play with the settings of this image. For example, if I go right here as you can see, as I increase this, the color becomes darker. That's because to make it simple, dark means the image is not moving and it's considered in the foreground. And white means that it's moving. In fact, as you can see, Michael Jordan is moving because he's white. As also these kind of players. However, if I go ahead and play with the De map and I make everything black, for example, all of the background right here. I'll increase the size and I'll make everything black except Michael Jordan. You will be able to see that nothing is going to move except Michael. So I'll make everything black. And then I'll make this portrait here grayer than it is right now. And let's it save, don't forget this one. As you can see now, everything is standing still except Michael, which is moving, and the basket a bit. And then to control the movement even further, you can go to the advanced editor. And I don't want to give you a physics lesson, so I'll keep it simple. The X is the horizontal movement. So as you can see right now, it's moving a lot horizontally. And like this isn't at all, the y is how much it moves vertically. As you can see, the Z is how much it comes forward close to you and goes further. And like this for example, it only moves vertically because that's the only value that is on. And if you click on the animation style, you'll get some pre made presets. And I usually reduce a bit the X value and increase the set so that this is what happens. And this is an animation which I really like. So I'll go ahead and download it by clicking on Export. So now I have this image downloaded. And this this lesson on image and video enhancement thanks to AI. And in the next lesson we're going to talk about two AI tools which are going to drastically improve your audio quality and music selection and sound effect selection in video editing. So I'll see you there. 18. Sound Design Mastery, Tips and Tricks: In this lesson, we are going to talk about sound design. But before doing so, I have to show you two websites which will help you a lot when it comes to sound in videos. So let's start with the first one. The first one is Adobe Podcast, and as you can see, you can do three things on this website. You can record, edit, and announce in the browser. However, this requires access from the Adobe team. You will have to fill a form which is not required. Then the mic check, which is going to help you if you have to open on a call or a meeting. It will help you verify that your microphone doesn't have any issues or anything like that. And then we have non speech. Non speech is the best feature ever and that's what I use for all my courses. As you can see, you can drag and drop, or choose files to renounce. You can hear a sample. I'm in a conference room with the window open, and it's pretty echo in here too. Not the best place to record audio yet. With enhanced speech, all of the background noise and echo is gone as if I recorded this in a professional studio. Did you hear that that's announced and not enhanced? And I always use it because I have a really loud PC and if I didn't use this software, you could hear a really loud background noise every time I record my lessons. And that's the reason this AI is one of the best ones that you can find. And then the second software that we're going to talk about is 11 Labs. When you log in to 11 Labs, you're going to send in or sign up, depending if you have an account or not. I do have one. And as soon as you join here is the interface. You'll be able to create text with any voice of your choice. You can explore from the voice library, which is basically infinite of 11 labs. You can sort them out by however you want. And then you can also create voices, although this requires a subscription, which is $1 a month for the first month. And from then on it's $5 a month. And I always have this. I renew every month because it's completely worth it. You can go right here and create. And you can create whatever you want the AI to say. And then you can check on history or past generations. And also you can record an audio and then ask the AI to modify his voice. So if I now choose the voice of Daniel, and I recorded an audio, Hey Mbs. Hey Mba. As you can hear, it's the same tone. The only thing that changes is the voice, hey Mbs. Therefore, I all suggest you if you're creating even long voice overs, you can use this software to make it say some of the stuff that you have to say. You can clone your own voice by going on create a generative cloned voice. And then you click on instant voice cloning. And then you simply record an audio of you talking for a bit. And then you just send it. You describe yourself in a second and you have your voice, which is insane. And now let's go ahead and add sound design to this truck. What is sound design? Well, sound design is to put it in simple words. The objective of sound design is to create an enjoyable experience for your hears. Meanwhile, when you're video editing in the literal sense, you're trying to create an enjoyable experience for the eye. The objective of sound design is to create the same experience but for your ears. And to do this, you will use mostly two things. First one, Music. Second one, sound effects. I will go ahead and go really in depth with sound effects because I think that's a topic which is not really talked about a lot and it's always overlooked. However, sound effects are essential to give one more level of depth to your audio and just make it feel real to the viewer. So let's go ahead and as you can see, for example, in the first frame of the short that we have created earlier, there is a zooming animation right away here. I've imported, by the way, the folder of sound effects that I have. You can find it in the free assets back and there are a lot of sound effects. It's I think 150 really good, bad. I'll suggested to the low demo. To start, we have a zooming and a good sound effect which fits really well is the woh sound effects. So I'll go ahead and drag it, make it a bit smaller, and let's hear all these sounds. I think it's really good. Let's go one more time. Okay? Perfect. By the way, the video will be muted almost the whole time so that we can hear the sound effects. And then later on I'll unmute the main track. Here we have the flashes appearing. So we have to use the camera shutter effect. As you can see, it's right here. I will zoom in, make this smaller, and make sure that I'm syncing it correctly. It should be good like this. Perfect. Let's go ahead and copy. It's two frames before the white starts. I'll go right here. 12 and paste 12. Paste 12. Paste. And once again here, let's hear how this sounds. Perfect. However, they're a bit loud, so I'll go ahead and reduce their volume to around -6 decibels. Let's try out. This sounds good. Now on the screen, we have money falling. I will go ahead and try some paper sounds I don't really like them. I think this one might be the one. I'll reduce its length to this copy. Put it at the start. Let's try and make them overlap. I'll go 123456 frames. Paste 123456 frames. Then I should be good right here. Let's hear this extremely repetitive. I don't like this. Here we have our rustling paper effect. Let's try this one. I like this one more. So let's go ahead and use this. Let's trim it. Put it below, just like. So let's try it with the Sound. Thousands of dollars of revenue from Okay, I like this. Then we have udemy popping out from the back. I now need some bush on effects again, I'll try this one. I don't really like this one. Let's try this one. Too dramatic. Let's go with this one. This one is way smaller. I like this more. I just need to make this further perfect. Now, Bush now we have our subtitles which are moving here. So, I'll go ahead and search for an impact sound effect for every time that a subtitle appears. So I'll look for the I, and there it is, Impact. Okay, I think I like this. So let's go like this. And always watch out for the orange lines. The orange lines mean that the sound effect is too high in volume. So let's reduce it right now to around ten. There we go. And then let's make sure to sync. This are the number one. Let's see. Perfect. I'll actually make them even lower because Lumbras will be talking. So let's hear it with this voice now. Used are the number one, decisive. Okay, that's good. Here we have a um, nail appearing from the bottom. So I'll go ahead and add another bush sound effect. Let's try with this fast bush. I'll make the volume lower, and then I'll pastate right here. However, I want this sound effect now to be reversed because the tumail is disappearing. And how do you reverse a sound effect? Well, you cannot click or reverse like you would do with a clip. As you can see, you can click on Edit Reverse when it comes to clips. However, you cannot do that with sound effects. But there's a trick around this, and it is to go and add one of your clips, possibly a PNG or an image, whatever you want to call it. You make it the same length as the sound effect, and then you merge them together in a compound clip by clicking alt G. And then once you've done that, you go right here and click on Edit and Reverse. And once you've reversed it, you have two ways to go about it. Either reduces opacity to zero or click Extract Audio and then just remove the old click and now you have the sound effect reversed. And then right here we have the search bar, and exactly here it starts typing. So I'll go back in my sound effects folder and search for some typing sound effects. I didn't find them, so I've just taken a sound effect that I had downloaded from Youtube and then I'll just streamed it. It has to start from here. I'll also Oda Fade and it has to stop right here. And now I'll play this perfect. And now we have a really good timeline of sound effects, which is really cool. Now let's go over to music. And once again, I highly suggest you to get the sound effects. They're going to be extremely useful once you start creating more complex videos to talk about music, we are going to first talk about what this is, because this will help you understand which music to choose for your videos. I've struggled a lot in the past with choosing the right music, where to find it, and all that good stuff. But it all starts with which music should I use? Well, here's the answer. You can find these emotions and feeling wheels all over Google. You don't need to screenshot this exact one. However, this is how it basically works. You have to think about what basic emotion is your music conveying. For example in our edit that we did for lumbers where it talks about demi tips to increase your revenue, it talks about business and the prevalent emotion during the whole edit is joy. Why? Because it is increasing everyone's revenue. Everyone is making money, everyone is happy. Happiness less joy is the main emotion that is being portrayed. Once you know your emotion, you're going to go over the little ramifications. So in this case, once again, how is it? Well, he's enthusiastic and he's optimistic. And the reason for that is because once again, the mood is happy and everyone is making more money after that, where do we go? Well, we go on zeal. Excited, hopeful, and eager. In this case, I'd go over excited. And the reason he's excited is once again because he's filled with positive sentiments about making more money. Once we have found out what's our emotion that is being portrayed in our video. Well now it's simple, because music portrays emotions and now we can go on Youtube. And now you're going to type excited music. Royalty free or copyright free instrumental. And if you have a website like Epidemic Sound, which is the best in the industry, or Ebo elements, the kind, it's going to be way easier for you to find good royalty free music. If you don't have it, you can go for the no background copyright music. As you can see, this is one of the best channels for no copyright background music. However, you have to watch out to not get these kind of music which give 2013 Minecraft tutorial vibes. As you can hear, as you can see we are now on Epidemic Sounds, which is where I am going to search the song for this video. And I'm going to go ahead and search for excitement because that's what we are looking for. I found a song that I want, so I'll go ahead and download it. Need an MP Three format? I'll go ahead and add it to my timeline and then I'll just add fade at the start. Cut it right here and then make it fade like, so reduce the volume so that you can hear lumbratoking. I'm going to play the video now. Once with sound effects and music and once without, so that you can understand the absolute importance and necessity of sound design, I managed to actually do every single mistake that a creator can do on. Um, but I actually managed to scale my profile there to more than 50,000 students and of course, thousands of dollars of revenue from Unem enrollments and reviews are the number one decisive factor of a student regarding if he's going to buy your course or not. The next secret is that the longer your course, the better people that buy courses from Utemy want to feel like they're getting the most amount of information. Another secret that will help you not get banned on um, is to not add text numbers or logos of popular companies in your thumbnail. And ladies and gentlemen, the final tip that I have to give you is that you need to search engine optimize your titles, your descriptions, and your tags of your courses. I managed to actually do every single mistake that a creator can do on, um, but I actually managed to scale my profile there to more than 50,000 students and of course, thousands of dollars of revenue from my enrollments and reviews are the number one decisive factor of a student regarding if he's going to buy your course or not. The next secret is that the longer your course, the better people that buy courses from um, want to feel like they're getting the most amount of information. Other secret that will help you not get banned on is to not add text numbers or logos of popular companies in your thumb. And ladies and gentlemen, the final tip that I have to give you, that you need to search engine optimize your titles, your descriptions, and your ads of your courses. I hope you understood everything from this lesson. How to use sound effects, where to find them, where to find music, how to find music, royalty free music, all that kind of good stuff. I wish you the best in sound design. I know it's not an easy step to implement. However, start doing it every video and you will see massive improvement. See you in the next lesson. 19. Creating your Brand, Naming and SEO: This last son, you're going to learn everything about branding, how to create banners, logos, descriptions, link trees, Instagram profiles, Youtube profiles, Twitter profiles, all of that kind of stuff. Whenever you're creating a brand, I highly suggest you to create profiles for all the social media, because why not? Once you brand for a social media platform, might as well put your profile on all the platforms. So the first thing that we will do is pretend that you don't even know where to start with, the name of your channel. From nothing to a fully made brand. The brand that I will create in this video is a brand which is faceless and extremely niche down. The reason I'm doing this is because this is our dirt. Than what you will do if you're trying to create a personal brand. You usually just want to use your face as your logo and in the banner maybe put some lifestyle that you have. I will give you an example. For example, thru tape as all these, you know, fancy cars war private jets, all that kind of stuff. Because that's a lifestyle you portrays on social media. Or for example, a personal branding channel. Like a log, as you can see a banner with Minalembo for example. I've never watched a video from this channel. However, you can see the baseline of how you create a channel banner, a logo. If you're sharing your face, the issue starts where you're not sharing your face. That's why create a faceless brand for this video. First, let's start by going on the Youtube page. Here on your Youtube studio page, you can go on customization and see you will need a logo, a banner, your name, your handle, your description. This is stuff that you will need on every social media. For example, Instagram doesn't require a banner, meanwhile Twitter does. But overall, whatever you see in the three pages, it's everything that you will need for your personal brand in general. So first things first, let's start by choosing a name. To choose a name, I usually suggest to think about what do you want to do in your Youtube channel. So I'll go right here. Click the three dots and go on incognito window and search shot. This will give you a free page where you don't have your history and the algorithm is completely new. The reason this is useful is because now we will search topics related to our niche. So that the algorithm will start suggesting as them, as you can see right now, there's a lot of general videos even in different languages. So for this branding I want to create MV type of edits. Therefore, I will go ahead and type V edit. And as you can see I have a bunch of videos I will go ahead and mutate and just start scrolling on some shorts so that the algorithm understands that I like this kind of stuff. Perfect. And now we go back and we put some long form. Let's remove the odds. And now we go back on the Youtube page, and as you can see, we are getting some edits. Now the direction I want to go isn't animal edits, but it's cartoon edits, especially fo Panda. So we have just coded one right here on our suggested, so click it, go a bit forward and then I will go ahead and click on this one from Fu Panda Tube. However, this is not an edit, this is just a normal scene from the movie. So go ahead and click Youtube again, and let's see what we are suggested. So we have Mm and some edits. All right, And then we have is one. Perfect. Let's look for one. There we go. And now we have watched a lot of Tylun edits. Let's go back to Youtube. As you can see, we're starting to get some edits suggested. Now let's try and click on some other edits which are not necessarily from Ufo Panda. Let's look a bit on them. Perfect. And the reason we're doing this is because now we have a lot of suggestions from Youtube on edits channel. And the reason that's useful is because we're going to look for their names, channel banners and take inspiration. So we're going to start to go on the channel name and click the scroll wheel. I'll repeat this. You go on the channel name and you click the scroll wheel. This is going to open in a new tube there channel. And the reason this is useful is because we're going to do this in bulk for a lot of them. Then we refresh by clicking on Youtube. Do not click here, otherwise you will have to redo the whole process of clicking on edits. Click on this, this, and I don't see much more, this one. And now a a bunch of channels here which is good enough for now. So let's go ahead and click on the first one. And let's try to understand what these people have done regarding logos, banners and name. Because they're going to be my competitors, but also the people that have done something similar to me. So I want to understand what's their recipe. So first, if you look at this guy, the name that he uses both here and here is Marto, which is a part of his name. Probably Marto was taken when he picked the username and that's the reason he went with Jamarto. Then we can see that his main focus is one piece. As you can see, there's a lot of characters from one piece, the wanted sign. And then he has Marto in his banner, which is pretty cool, and in his logo. We move over, we have Wulco. He has once again, his name written here, four letters. This one was five. And the banner is pretty simple. This guy doesn't have a channel banner nor is to famous. So it's probably not full time, and we'll ignore him for a second. Then we have Malo, which has his name of five letters. Once again, the software that he uses written here, and then the logo as his name and his banner. So I think I will have my name in my banner and logo because it looks like a common theme as you can see. Yeah, basically everyone has it. Also. Everyone looks like they have a 564 letter name. Not much more. This guy. Five letters, again, four letters. Five letters. So it looks like not many letters is the play. I'll try to keep it 4-6 And in the banner there is almost every time, the name. So now that I know what I want to do, I have a channel banner with some characters like this one, because I really like it with my name and my name on the logo and the main character right here. And I'm thinking that the main focus of my channel will be Fu Panda because that's the main focus that I want to have. When it comes to edits, I will add character here which is from Fo Panda. And the character that I'm thinking of adding is Mr. Ping, which is the father of Poe. So let's try and go ahead and see if someone else has a channel like that. So I'll search and then filter for channel, I mean there is some Mr. Ping, however, for subscribers, nothing relevant. So I think we can take this. Therefore, my channel is going to be named Mr. Ping. And for the vendor, I'm thinking of creating something like this. However, I'm going to put Mr. Ping in the center on the logo if I can. I'll also add in an because it's something that is recurring when it comes to confopanda. I'll go ahead and close everything in the concreta window and I'm back to my Youtube page. So I'll go right here and choose my endo Mr. Ping. Let's see, it is currently taken. However, just by adding a period, I am fine. So I'll go ahead and choose this. Then I'll play Mr. Ping. That's my name. When it comes to the description, I'll use this guy as an example. You don't want to leave the description empty. As you can see it just added links. I usually suggest to add a joke here because these three closely subscribed baton. And if you make them love when they have their mouse course or right here, it's going to take them a second to just subscribe. And this sounds stupid, but I can guarantee you that a funny joke in a description from a Youtube video is one of the best things that you can do. It's not like Instagram and Twitter where you have to see your description here. It's way better if you just use a funny node and then you put your links. So you go right here, I'll search for a warning Mogi online and then copy it and paste it right here. And then smooth edits only and it publish. Of course, it's not the funniest thing in the world. I don't want you to think that you have to become an Hollywood comedian to create a joke on this description. It's just something even remotely funny that you can upload. And now let's look into the logo and banner. So let's go right here on Kva, which is the software that we're going to use. I will not go ahead and have a full breakdown of Kva. Let's just go right here, create a design and then search for Youtube banner. The first thing that I want you to do is go right here on File View Settings and show rulers and guides. This is going to help you when creating a channel banner. And then we're going to name the project this, which is perfect. And now let's go ahead and draw some guidelines. So the first thing that I want you to do is draw one guideline at 937 around that kind of eight. And then we're going to create another one at 508. And the reason we're doing this is because not all the banner can be seen as I'm going to show you in a second. We have another one right here at 508 and at 2054. Okay. Now, let me explain. Why did we just create this? So I've gone ahead and created this construction by following the guidelines that we add. Because I want to explain you how this works. When you click on Upload on the banner image and we upload what we have just created right here, you're going to be able to see on all devices, only this Aqua part. Then you will see the red part also on desktop and on TV you will see everything. That's why you have to condense all the important stuff in the aqua part, which is this one. And that's why we have created these guidelines so that we can concentrate everything in this central part. How do we go about creating this? First, let's add the basic structure of the banner. I've gone ahead and uploaded the seven characters that we're going to use, which I found on Google and simply clicked on them. Edit Photo and used Background Remove. This feature is only for Pro users. However, there is a 30 day trial which is completely free that you can use on Canva, which is extremely useful to remove backgrounds. So now that we have our characters here, as you can see, there are the three bad guys right here. And the three good guys right here. And there is Mr. Ping which is dividing them all basically with a Polos Paghetti, which is a pretty cool image. Now what we want to do now is upload a background. I've gone ahead and entered this prompt. Create a nature background in China, Dreamworks animation style with bamboo in a two pace on image being creator. And I've gotten this result which I think is amazing. So I'll go ahead and enter it and as you can see we now have a background. Let's go ahead and right click on it layer and send to back. We're now going to make it bigger. And the first thing that we want to do is go on Edit, Photo Adjust, and click on auto Adjust. This will automatically color correct it, which is an amazing feature. Then what we do is make sure that the, this one is where the characters are standing. Now I want to make sure that the circle remains in this space and that the ground is where the characters are standing. So I'll do something like this and make sure that the circle kind remains there. And then I will go ahead and click on this photo, edit photo and magic expand to the whole page so that it is going to expand in the whole page. I'll click here. I think that Camva's done a really good job at creating this amazing image. Now expanding it, I've already gone ahead and color graded with some saturation and vibrance just adjusted to your liking. And what I'm going to do now is go ahead and make sure that the characters are standing properly on the grass and that they're not below this line because otherwise their feet would be cut off. So let's start with Tailang. Tai Lang is fine here. Then we go on the peacock, which should be a bit rotated, perfect like this. Then we get to Kai, which should be a betrotated as well. Then we have Mr. Ping, which is fine. We move on using the side bar and we rotate as well. And then we have Shifu, which is on the rock. Perfect. And now a little tip when it comes to color. Grading in Eva is super easy. You just click on your character, you go on Edit, Photo Adjust. And you don't even have to do it manually by yourself, but you just click on All to adjust. And as you can see, it is going to improve the contrast and the brightness and whatever is needed to make it better. And as you can see, this is how it looks like without color grading. And this is how it looks with color grading side by side, which as you can see, is a pretty big difference. And now we have to get to the text to put behind Mr. Ping. However, before doing that, I want to go ahead and do two things. First at the Ying and Yang right here in this circle. And then just create the text. So let's start with the Ying and Yang. I've gone ahead and created it on the image being creator. Once again, as you can see, it is a beautiful image. I'm going to go ahead and download it. I have now my image from Image Being Creator. I'll go ahead and click Backcron Removed. But as you can see it has removed this white part. So I'll go on these three lines. Restore and draw right here, so that the white comes back. And I'll click on this arrow. And then as you can see, my background is removed. And now I'll just copy it and paste in the circle of the moon so that whoever sees this on TV is going to see this amazing Ying and Yang. And now I'll download the banner and try and upload it. As you can see, we can see everything which is perfect. On desktop we see also the full Peacock Cre here. And then on TV we see this which is pretty good. So I'll go ahead and it done publish. So I'll go ahead and add the text here. So here's our banner color corrected with the ying and yang. And now what we need to do is go ahead and create the text to put behind Mr. Pink. To do that, we could create a text, but the problem with this is that you cannot choose more than one color. You would be forced to choosing only one color for your text, which therefore would mean that the text is going to result ugly. And we do not want ugly text. So how do we change this? We remove this, we go on apps and we search in the Canva apps for gradient and you're going to find type gradient. We open it and it is going to be added right here. As you can see. We're going to type now Mr. Pink because that's what we want to type. I will space it and actually remove Stop. Now as you can see, you can change the E and the gradient however you like. It's pretty self explanatory. As you can see. What I will do is go right here and change it to white. Go right here and change it to black. Go right here and change it to gray. Because I want to have a black and white gradient which is going to reflect the Ying Yang. I want it to be like this. However, slightly different, okay, I will move it like this so that it's more gray as you can see. Here we go, okay. I'm really starting to like this. However, I'll make this a bit grayer, too much. Okay, we're getting somewhere. Let's. Stop here and let's see how this looks. I'm basically trying to make it as smooth as possible. I don't want it to be too black, all right? I feel like this is already looking quite good with a black criteria, gray, and then it becomes white. Let's change the font now, because Anton is terrible, at least in my opinion, I will go ahead and search for Montserrat, which is one of the best ones. Actually, I'd need to make it bold. So let's try something else which I really like. It's Rubino, if I'm not wrong. Yeah, it's one I'll add to design. And we now have our Mr. Pink text which is really good. Let's make it a bit smaller or right. I think it is. Looking good However we want it of course, to be behind Mr. Ping. So I'll show layers. Put it right here and it is currently below everyone. However, you can t see the P. So let's try and align it in a different way. So first I'll go on Layers and put it back up once again. Then I'll click on it and make it like this so that you can see everything. Maybe this is going to be better and I think I found the right balance. It is above above pole but it's below Ug and Mr. ping as you can see if you click on the layers right here you can see how I've set it up and I think it is pretty good. So now that we have created the text, let's go over and create the logo. Create the logo. We're going to go on and then we're going to search for Youtube logo. And then for the logo, I want to do something extremely simple. I'll just copy the ying and yang from our other project. Paste it here, make it big, just like so. And then copy and paste Mr. Ping. There we go. And then do the same with the text. Copy it and paste it here. But this time I'll put it behind Mr. ping. So I'll go on layers and put it in between, make it smaller. However, if I make something like this doesn't really look too great. So I'll go ahead and move Mr. Ping on this side so that the text can be centered and perfectly above the bowl and below his mouth, which I think is really good. So I'll go ahead and stick with this and use this as the log. Let's move on to creating a good description for your Instagram. The way you go about creating your Instagram description for your profile is pretty simple. You search for an MV edit on IG and you will find this kind of edits which you want to create or you should of course search Nashtak related to your niche. And then you click on the first profile and you check their description. As you can see the MV repost page on affair, which either means French for real. If I look for another one, I'll find right here is one, for example, where it's welcome to my page, ask me for a posting, or we have one, for example, daily animy content edit account is one and then they have their website. So how do you go about creating a search engine optimized description on your profile? Well, it's simple. You should follow the simple three lines rule. Which means that you're going to create one line where you explain the basics of what you're doing. So in this case it would be doing MV edits for fun. Or maybe you could do smoothest MV editor on Earth and then you should try and condense as many keywords as possible relating to your niche. So as you can see here, I've already added MV editor smooth, which is something that people usually search for. And then you've taught board keywords, anime cartoon in movies, so that you have three keywords which are really, really popular when it comes to edits. And then in this case, since I mainly to Ufo Panda edits, I would add Ufo Panda Fan and between brackets, Mr. Pink on top, which is just a pretty funny statement because he's one of the weakest characters of the whole movie, which makes it pretty cool. And then you're going to replace these bullet points with some imoges, which represent what you're talking about. And as you can see, I've replaced the smoothest with the fire movies and all this kind of stuff with the movie icon. And then a panda. With a panda, of course, this is how you create a description which is going to result in the first one thanks to search engine optimization. And then you're also going to link your website, which should be your link tree because it can contain all the other websites. And I will not go in detail on how to create a link tree. It's pretty self explanatory. This is my link tree. As you can see, there are all my socials here. The lastlesscores that have dropped on skillshare about mastering Capcut and then how to contact me via e mail. To create this, you just log in to link three. And then you add a link which for me is discourse. A link which is contact me that when you click just tells you the e mail how long it will take me to set it up. It took literally a second. It's really self explanatory and then you just go on settings and your socials. And it's really that easy, takes 10 minutes to set up, and as you can see, you can store all of your socials like this. So that's it for this lesson. You now know how to create banners, logos, CEO descriptions, et cetera, a link tree, and I'll see you in the next lesson. 20. Thumbnail Mastery: We're now going to go into thumbnail designing. We're going to use Canva. And to do that we're just going to click on Create a Design, and then search for a Youtube thumbnail. And in this lesson, you're going to learn why are thumbnails extremely important. How to create a good thumbnail and what's the purpose of a thumbnail? So let's start from the start. The purpose of a thumbnail is to make people click. You can have the best video in the world, but if people don't click on your thumbnail, they are not going to watch it. So the thumbnail is the first gate to your content. And that's the reason it's extremely important to have a really good one. There are multiple ways to create good thumbnails, And today we're going to talk about aliabdull style, which is a tube bird that talks a lot about productivity. And the thumbnail that we're going to recreate today is this one right here which I have downloaded and I'm now going to export into a Kemba. And now that I've imported it, as you can see, we have this thumbnail which was made in Photoshop. However, most of the stuff that you can see in this thumbnail can be recreated in Kemba Photoshop for whoever doesn't know. It's a paid tool from Adobe, but it's quite expensive. If you're not using also other Adobe programs, that's why I suggest to use Kemba. How are we going to recreate the, Well, let's first break down what this thumbnail is. So the first thing they'll do is go on files settings and get the rulers and guides once again. And I've now drawn the lines to divide the screen in nine equal parts. And this is called the Rule of Thirds. What's the rule of thirds? The Rule of Tours is a general rule which says that every thumbnail is divided in nine parts. And as you can see, this thumbnail resembles this pretty perfectly, but you can apply this to everything. As you can see, there is the Instagram logo on the bottom left, the Tiktok on the top left, Youtube top right, and Twitter on the bottom right, creating this sort of symmetry. Then there is an arrow which goes on the top part, the followers which are linked by the arrow, and then the face in the center. And I believe that this thumbnail resembles three. Well, the rule of thirds and the rule of thirds simply makes every thumbnail balanced. I'll go ahead and download another one to show you. Now, I've taken this one from Isaac, one of the Youtubers that I've shown you earlier. As you can see, once again there is the rule of thirds. Top area is taken by the text, the left area is taken by one of the viral shorts, and the right area is taken from another short. And in the center there is the character of the thumbnail. However, I also want to make you understand that when the viewers are going to see your thumbnail, they're not going to see it like this, but they're going to see it like this, it's going to be short. Next to a lot of thumbnails. You have to make sure that your thumbnail stick out, even if it's really small, like in this case, because that's how viewers are going to see it, especially on mobile. And there are different ways to do this, and let's talk about some of them. The first one is by using the blur as you can see. If Suman, the shorts are blurred in a mosaic way, pixilated as you can see, which creates intrigue regarding the subject of the short. In the Alia Dal thumbnail, there are the logos which are blurred and the background which is blurred. Therefore, blurry is a really important part of a thumbnail. And I also want to add one more thing regarding text. As you can see, text is really minimal in both thumbnails. Here the only text is viral shorts, which is used in orange color, which really sticks out from the background, which is a neon aqua. And that's one of the reasons this works really well. Instead, in a li style, he has white text with shadow. Meanwhile Isaac as glow instead. That's because in both cases, in the first one, the shadow fits better, of course because it has a blurred background. So a shadow makes it really visible from the outside. Meanwhile, viral shorts as a glow because on the background there is a glow which is of the opposite color. Which makes it once again stick out really well. We're now going to recreate a similar thumbnail to the first one. So let's go ahead and delete this one. Scroll down. So go ahead and use this guy for the face of our video, because why not? I'll make him bigger and I'll also flip him so that the shoulder here is higher than this one. Like in as video, they're not dressed the same way, but it doesn't really matter. I'll make him bigger so that his face is bigger, which works pretty well. Let's see, background remover. His face is actually bigger here, so I'll do the same there. Okay, I'll put him here. Now we need to get a background. Let's make sure that he's in the middle. Doesn't really matter if you can't see shoulders. And then we'll now get a background so til. Background white colors. I've gotten this stock image, which shouldn't be too bad. Let's go ahead and use it and see how this looks like. Let's go on layer send to back. And then let's go on Edit Photo Blower. And I'll click All Image, And so that we can control the better we'll go with something like this. And let's see how this looks like. Okay, this looks good. Now I like this. Then I'll go ahead and enter the logos. Perfect. We now have our four logos. I, G here, Tiktok here, Youtube, Twitter. Twitter is a new logo, so I'll use the new one. And also for Youtube it uses a different one which is squared. First thing to do is put everything in a square format like it was done here. So I'll go at a net new page and copy all the logos here. Perfect. And now we go on Elements square. And we get around that square like this. We make sure that the dimensions are the same for width and height perfect. Now we have our square. Apparently they have to be the same color as the platform. Let's start and create the squares for everyone. Let's start with Tiktok. Tiktok, as you can see, as a light gradient which is more purple here and more blue here. To do that, we're going to go on edit, photo, magic grab. As you can see we have extracted logo and now we are just going to create a square which is the same size as the Tiktok was, which should be perfect. Now let's check layer send backwards. Has to be a bit smaller here. Okay, we should be good Now, now that we have the square, we remove this one. Now that we have the black square, we are going to search for a purple gradient. We can't really find it in the background thing, so I'll just look in elements. There we go, we see size rotate. And I'll make it bigger. I'll go ahead and crop this until it's almost done here and here. And then I'll just add a white square like so. And just make it like this. And then I'll also copy it. Paste and make it here as well. Multi stitt to the same on the top here. Okay, just like. So I'll now go ahead and make this stretched so that the purple looks like this one more. And then I'll also reduce the transparency by clicking here and reducing it until you can barely see it. Then even though there is that small corner which is a bit out, if you want, you can reduce it a bit by creating squares like this. However, I wouldn't focus on this too much as it's almost unnoticeable in small screens, especially because we're going to add blower soon. However, if you really feel like it, you can just move it to the minimum like this. They just create a group clip like this. And you have your square now, as you can see. And then you're just going to put your Tiktok in just so I'll also layer and bring it above. I'll group them together. And as you can see, we have now our Tiktok with the gradient which is purple. And then we need to create a square foot, the red one. So I'll go ahead and group get the square away copy and then click control C so that we are back to our original stuff. So now I have my square copied. I'll make the Youtube smaller. Now let's go ahead and click on Edit Photo, And to invert the colors, we're going to click on Background Remover. So that's going to remove the white. I realized that this was the wrong logo as log that we want as the white outside and the right inside. So I've imported this from Google Search. Go ahead. Edit Logo Background Remover. Perfect. Then click on Restore and restore the central part. There we go. It doesn't matter if the edges are a bit read because the square is going to be right anyway. So we're going to go ahead and remove this one. And then go on. Edit, Photo adjust. Auto adjust. Didn't give me the red that I wanted, so go ahead and click control Z. Let's go ahead on saturation vibrance. Okay, and remove a bit of contrast. And so now we should have a pretty good looking Youtube logo. So go ahead and click it and put it here. Make it smaller. I'll also make this a bit smaller. Perfect, Just like this. I just realized that the reason this, the old logo is because it's aqua and it's not black, therefore it creates better contrasting colors. So I'll go ahead and search for the old logo. So I'll go ahead and copy pastes. I'll remove the background, make this aqua. And then I'll go here and click on Edit Photo and restore the background here. I'll increase the brush size. There we go. Now we have our thing. However, it's slightly blurred here. What I will go ahead and do is click on Edit Photo Background, Remove Rays, and Erase a bunch of these. There we go. Actually I cut a bit of the wing here, so I have to redo this, edit photo rays and I'll do this a bit more carefully now. Perfect. So as you can see it's basically a noticeable, this change of color, especially from a big distance. I'll go ahead and it group, remove this and paste it here. Now we have our social media icons. I'll go ahead and remove the ones and then controls them right here. Actually, I forgot about this part on Tiktok, So what I will do is go ahead and duplicate this page. And then remove everything except Tiktok. Put it in the center, just like so. Okay, amazing. And once I've done this, I'll just go ahead and click Export Without a transparent background so that I can now re import it as you can see. And I'm going to click on Edit, Photo Background Removal. And Pm, we have our gradient Tiktok. I'll just make it bigger, perfect. I'll make this image smaller just by cropping it like so. I'll also go ahead and click on corner rounding, so that I should be able to remove some of the stuff that was around here, which is perfect. So we have our Tiktok, our Instagram, our Twitter, and our Youtube. Now the Tiktok is slightly rotated like this, so that's what we'll do a little bit less then the IG is rotated like so. And you can't really see all of it just like this, the square of the Twitter is slightly smaller. So go ahead and make this a bit bigger so that I can now Cm layers show layers. Group this together by holding control and clicking both. And then clicking on group. And then making this smaller, slightly rotated like this. A little bit too much. There we go. And then the Youtube is rotated like so. I'll add the blurer later. Meanwhile, we have our picture which has been slightly adjusted for better color grading. However, if you're taking a picture, I suggest to take it with good lighting so you don't need to have too much to worry about in the color grading process. And as you can see, we now need to feel this part, this part and this part, which are the arrow followers and followers. To see what text it may be, let's go ahead here and click on Edit Photo, Grab Text. And it says that it's open, sans extra, apparently. So I'll go ahead and click open Extra. Open sans bold. Okay, it's kind of similar. We're going to stick to this. And now we have our text which is a zero. Let's make it smaller so that we can handle it better around here. Perfect. I'll make it white. And then go on FX here and click on Shadow. There we go. Although I want the shadow to be black and as you can see we're getting effect. I want it to be a bit more blurred and the direction should be zero because as you can see, it's clearly under. And then the offset is a farities, I want it really far, really transparent. Because as you can see, it's a pretty harsh shadow. However, I think it's closer. Yeah, and this should be good enough. As you can see, we're getting a really close text. And now I'll go ahead and copy this and paste it. Put it right here and type 6.8 million. I'll put it like this. Maybe it's a bit too close. That con, like this. Okay, perfect. Now we need to create the followers, so I'll go ahead now. Copy this image, create a new page, paste it, then crop it just like. So export it with a transparent background and then re import it so that I can see what fund this is. This, I'll simply import this. And then just click on Edit Photo and grab text as we did earlier. However, for this followers text, and this is Roboto, apparently. Okay. So I'll create a textbox, Roboto. There we go. I'll write Followers, I'll make this smaller. I think this is good enough. Actually, let me just put it here so that I can see when it's big enough. Okay. Something like this should work out. So I'll put it right here. Make the Instagram a bit smaller, and then make it white and the shadow as we did earlier. Okay. This looks a bit more like what we're looking for. I think this is good enough. So I'll go ahead and put this here. And then I'll also create a shape, rounded corners. I'll make it the same size actually. Zooming. Okay, perfect. Let's go right here on the corner rounding and let's make sure that they're around it the same way. Perfect. So now I'll copy it and paste it here on the followers thing, make it gray. I'll reduce the transparency of this one as well. And this one is more transparent again, so I'll click it again. However, it makes more contrast with the background here because it's blue, which works better than our background. Okay, I think I found the color. It should be this one as you can see. So I'll go back to here and put it back. Or blue it center. Okay, and now I'll go on layers. Show layers by holding control. Click both Group control C to copy control, to paste. And then I'll put them both a bit lower. And I think we are almost done. Now We have the 06.8 followers followers. There is a bit of a difference here in the spacing between letters, which is a bit higher here. So I'll do that and make this a bit longer And same here, and now it should look. Yeah. Looks way better. Now, I'll go ahead and go on the layers again, show layers, old control. Click both and create a group. And then copy this, remove the paste this. Let's add the arrow. Now for the arrow, we're going to click on Arrow Graphics. And we have a ton of arrows. We're going to use this one, we're going to flip it vertically. Let's make it bigger and create something like this. However, I wanted to have a bit of drop shadow as you can see here. So I'll go yes, and then go all the way below in this blank page. Paste it, and then just download it with a transparent background once again. And once I reimport it, I can make it bigger and then just remove the one below. And then I'll go ahead and click on Edit Photo. And this time we're going to have the shadow option drop shadow as there is on a lioptal. However, it's closer, the angle is actually the default one and then it's not too intense. I'll stick to this. Okay, And now we just need to put it behind the character. So I'll click on Show Layers and make sure that it's behind the character. And as you can see we have basically finished. We just need to add the blurer on the icons down. So I'll duplicate the page because I don't know if this is the best way to do it, but what I'll do is go ahead and download this page. And now I'll paste our thumbnail and click on this option which is called Autofocus, which blurs everything in the background. I think I'll play a bit with the layer. So what I will do is I will keep my finalized thumbnail here without the blurer. And here we'll remove all of these written things right here. And the arrow that's out arrow, I'll click on Show Layers and lit arrow. And then I'll export this one so that now that I've re imported it, I can maybe get a better autofocus. Let's click it. Yeah. Okay. Everything is blurred now. Actually, not quite the Youtube. Let's try. It is okay, we're getting somewhere. Okay, I intensify the blur. This is what it looks like. So I think this one did a really good job in some areas like Twitter, Youtube, anti, Tok, however, not in Instagram. So I will copy and paste the image once again, and I will change the auto focus so that Instagram is blurred here. Perfect. And now what I will do is I will drop this image so that only to ground is shown. Just like so. However, there is this shoulder which is getting bored. So I'll go ahead and click on border corner rounding and the image here is now fine. And as you can see we have our finalized thumbnail which is amazing. So now we'll go ahead and re import all the things that we have brought here. So I will go on layer show layers. And while holding control, I will highlight everything that I need. Control and base state right here, perfect. And now I want to put this in the background again. So what I will do is duplicate this page actually, and remove all of the stuff once again. Because I don't want to lose the progress, I just want to make sure this works. So we'll go ahead and click on Background Removal. And we have this image right here, which is good enough. And I will copy it and paste it here. And this is going to be above the arrow, so now we are good to go with our thumbnail. Let's compare it to the original result from Ali. As you can see, we have the IG, the Tiktok with the gradient Youtube. And Twitter with the text, which is basically the same. That's a pretty good tumbnail. For the final test, I suggest you to remove these guidelines really quickly and go above like this, a 10% zoom, and ask yourself, does this image convey a message? And if it does, well, congratulations, you made a good thumbnail. If you can understand what this means from a 10% zoom, you nailed your job as thumbnail designing. As you can see, there are a couple of things which Amy reconsider and modify. For example, the background doesn't really make it stick out as Ali is one, so I'd probably use a darker gray, blue background. But that's nuances. As you can see, I can clearly see your followers 6.8 and once I read the title, which in this case was if I wanted to grow an audience in 2024, I'd do the, well, in that case I completely understand what this video is about and I would want to click it. And now that we've finished, I want to also talk about one of the other rules which is in the thumbnail, which is the three element rule. The three element rule means that you should only have three elements in the thumbnail, as you can see, for example, in this one. What are the three elements? Well, the social media icons, the follower counts, and the face of the character. That's all it is in thumbnail. And the reason why the three element thumbnail works is because it's really simple. You only have three elements, and that's what you should try and do in your thumbnails. Keep them as simple as possible. I'll show you this guy called Nate 12. And as you can see, for example, in this thumbnail, the mic one, he only has three elements, which is red carpet, the microphone and the text. As you can see, or for example in this one there is the text viral, the programs icon, and the money and staircase which is, let's say, the background or what will help achieve those viral videos. Or if you get, for example, in this one, tube sponsorships, well there is the Youtube logo, the text, and the money. As you can see, there are almost always three elements. Just make sure to keep it as simple as possible. You can use the three element rule as a guidance. Usually, if you have more than three elements, your thumbnail is too complicated and you should remove objects or people. And the way to remove stuff should be does the thing that I'd add context to the thumbnail. So, for example, let's analyze the Aliabdal thumbnail. Does the Tiktok, Instagram, Twitter, and Youtube add context? Yes, because I'm talking about social media and all the social medias I'm going to talk about in these videos, so they're necessary. Does my face add context? Yes, because I'm a personal brand and I show my face in all of my videos and I talk to camera for 20 minutes straight. Does the follow account add context? Yes, I have built an audience, so I want to prove it in the thumbnail. That's the main concept between this thumbnail. And I could do the same reasoning with all the thumbnails from Nate Weld, or Ali Abdal, or Iman Gazi, or anyone in the Youtube face, even Mr. Best. Like even if I talk about, for example, this thumbnail right here, protect $500,000 Keep it. As you can clearly see, there are three elements here as well. The tank, the money, and Mr. Best getting shot. It's extremely simple. Does the tank add context? Yes, because they're about to shoot at money. Does the money add context? Yes, because that's what they're trying to protect as Mr. Best add context. Yes. He's going to be in the video screaming for 20 minutes straight. So this is it for this lesson. I hope you understood everything regarding thumbnails. Just try and keep them as simple as possible, and if it doesn't convey a message or context, just cut it out. 21. YouTube Analytics of a Viral Channel: We will now talk about analytics. We're going to talk about Youtube analytics. And in the specific case, Youtube shorts analytics. I will show you two channels. The first one is this one which has just started out and the reason I'm showing it first is because it probably resonates with you more if you're starting to create a personal brand. And then we have also a channel which kind of blew up and four Xt is subscriber count with just one video. And I'm going to show you the statistics as well. These Youtube channels aren't mine. I work on them as an editor. However, since I am the one that publishes the content, I'm taking credit of some of the success which is present in here, especially this channel, which is completely faceless. In this first part, we're going to talk about how the analytics work, how we had a video that could have blown up, but quite didn't because we have done a mistake, which we have made sure to not repeat ever again in the next video. Now to realize where you did your mistakes so that you can then improve them. The final goal of this lesson is to make you understand, to analyze your analytics and check what didn't work and what worked. So that you can repeat whatever worked and whatever didn't. Because whenever you hear someone talking about analytics, they always say, check your analytics and then repeat what works. And don't repeat what doesn't. But you're not just going to watch your analytics and be like, oh, this work and this didn't. You have to understand what are the key metrics to analyze your content performance? And then once you understand what worked and what didn't, you can finally say what to repeat and what to not repeat. Enough with the introduction, let's now get into the real talk first. This is how the analytic stab of a channel works. As you can see, we have four sections, overview content, audience research. Each stap gives valuable insights to the generic stats of the channel. So let's go over them so that you can get a general overview of where this channel is going. Keep in mind that this channel is only 28 days old and we have only published shorts at first, we started with two and then we moved onto one for the second part of the month. And we have managed to generate 55,000 views and 300 sub drivers with a completely new channel. So let's go over on overview. What can you see in the overview? Well, the most generic starts, so the amount of views per day, the amount of watch time, the amount of subscribers that you go out each day. And as you can see, the performance is still not stable. As you can see, some days we get underviews, some days we get 3,000 and the cycle repeats because we don't have an audience yet, which Youtube can push the video constantly. But we are going to analyze that further into the audience tab. Then we have the watch time and subscribers pretty self explanatory. You can see subs that we had each day. And now let's go over to the content, the content tab. If you can once again see the views and then this is extremely important to shown in Feed. Shown in Feed is the amount of impressions, as you can call them, that Youtube decides to give to your content. You cannot decide this number. It's Youtube that shows your content in the content feed where people are scrolling and then depending if people like your content or not, depending on how they react, the algorithm is going to push it to more people or no. And here's where the tree comes. How do you understand if people are watching your video or not? Well, there are two ways. The first one is retention graphs as we will see here in a second. But the first one, as a general rule is the viewed versus wiped away statistics. So if I go right here and click on Seymour, you're going to be able to see the amount of showing feeds and views that I have gotten for all of my videos. As you can see, this video which, which had a 26% of viewed versus wiped away rate, which is around 1% four, decided to stay, has gotten 9,000 impressions, and then it only has gotten 2.4 K views because only 26% decided to stay. If you do the calculation, the numbers add up, of course, and then there is the most viewed video on the channel which has gotten less impressions. However, it has converted way more with a 47% You might wonder, why was this video right here with a way smaller view rate? I'm now going to abbreviate viewed versus wiped away rate to view rate. To make it simpler, how does this video with a smaller view rate get pushed more than this video with a higher view rate? Well, the reason for that is the length of the video. This video was only 31 seconds long. If this video, at this exact same start with a length of 56 seconds, like this one right here, which is 56 seconds, it would have gotten pushed into oblivion. Instead, it was only 31% which meant that the watch time on the video was actually kind of low. And that's why it hasn't got pushed. And now if I go ahead and click on the X once again, we come back to this general interface. We can see where our content was felled from the short set. So where people scroll the Youtube surge. So where people surge. On the search bar and broad features which is the one page. And then there is also the channel page, which is just when people click on your channel page and then click Video to watch it. And now we'll move onto the audience tab. So here you can see the returning viewers that you have, the unique viewers that you have and the subscribers that you have. As you can see, the returning viewers on the first day that we published were of course zero. Second day there were four, third day, there were still two. They were very low in the first Ase as you can see. But they started raising. And the reason for that is that people that watch your content until the end are more likely to watch it again. And that's why Youtube pushes it to them. As you can see, returning viewers start to rise. And now, even though the views are getting lower, the returning viewers are almost always the same. Which gives Youtube the opportunity to push this content to those viewers because they are going to watch it. As you can see, when the viewers are active on Youtube, the lighter the color, the more active they are. And then the percentage of subscribers, which is of course really, really low because we just started the channel, the geography, which doesn't really affect as much, and then the age and gender. As you can see, we have mostly a male, 18-44 years audience. And the reason for that is because this channel is in the motivational niche, which is a topic more popular among men. And now let's go over the analytics of three different videos of this channel still. The first one is the one that almost went viral. As you can see, this is what happened to the video. It started raising views, raising, raising, and then it started raising again, and then it flat. And the reason it flat is because of this retention graph. So let's go ahead and watch how this retention graph is. As you can see, there are more than 100% of people watching at the start. And the reason it's more than 100% is because people have ready watch the video basically. So right here we have the 100% breaking point at 8 seconds. So that means that for 8 seconds, which is around the hook, 100% of people were watching, which is a really good sign for you to we keep going and we have 80% watching at more than the alpha of the video. As you can see, 16 is the alpha of the video, and we have 80% of the people watching at 18 seconds, which is huge. And we have 64% people watching at the end, which are really good starts for a video. And that's where the main problem happens. We have put a boring graphic in the end, and we have gotten a 30% drop off in the last 4 seconds, which gave a really bad signal to the Youtube algorithm. If this little thing wasn't here, this video would have probably gotten at least doubled views. And that's the reason from the next videos on, we have cut this last graphic instead of 4 seconds like it was here, to one, so that we minimize the drop off at the end as you can see. For example, in this video, this video didn't have a really good retention. However, it was 50 seconds long, as you can see right here. So you go pushed more and as you can see, when we come to the end, we only have 20% of people watching. However, we have reduced the drop off, so only 5% of people drop off instead of 30% which is huge. This video didn't get many views. It got 2.8 K, which is above average for the channel. However, this case study is only useful to understand that you have to understand from your mistakes and never do this thing again. That's why we simply stopped from N. And this is a video that we have uploaded one day before this one. And that's the reason we have not implemented same strategy that we have used before. In fact, as you can see right here, we have a huge drop off towards the end. Once again here we had 38% and then we have the boring graphic once again. And 22% which is almost a 20% drop off. This video had really good potential as well as you can see it at 100% of the viewers at the nine second mark. And then it kept keeping them around more than half of the video until 80% and then people started dropping off. However, the main problem was the last 20% drop in the last 5 seconds. And here's our short that we were talking about earlier. This short is on an already kind of established channel. Before the upload of this short, the subscribers were around 3,000 and in fact, the short got around ten K views in the first day, which was average for the channel, slightly above average. And then it started growing a bit, as it usually does, as you can see, it's growing pretty flat. And then it literally took off and it was getting 100,000 views per day. Over and over and over until it's now at 2.6 and it doesn't really plan on stopping. As you can see, it has gotten 400,000 views in the last two days and it keeps getting views every hour. Let's now look at the retention graph. As you can see, there is 147% of people at the start. Shorts is 60 seconds long and as you can see, we have the 100% mark at around 9 seconds. And then it keeps the viewers to around 75% at the 32nd mark, which is the alpha of this video. And then it keeps more than 50% at the end of the video, which makes this video an absolute bangor. And in fact, this video didn't feature any fancy editing. It was just a really good story with some basic subtitles. Let's also look at the Ridge tab. As you can see, 75.3% of people decided to stay because the hook was intense. Let's look at the audience. As you can see, there aren't many returning viewers. There's mostly new viewers. And as you can see, 5.8 K subscribers we gained from this video, which is a lot. Want to point out something though. If you have less than 100 subscribers or ten videos, your analytics will mean almost nothing. And the reason for that is that you don't have enough audience or content to measure your analytics. Once you will start to get some content and repsing, you will be able to do this kind of analysis. You have to get the feedback loop going as soon as possible. In fact, going back to this video, which has gotten four K views, which now looks nothing because you've just seen at 2.6000001 but for this new channel, it was a good amount. As you can see, if you would have gotten that feedback look on the other video earlier that the final graphic should have been cut. We could have prevented this final big drop off and maybe even have doubled our subscriber count from this video because we could have doubled the views. Therefore, I highly suggest to you to get this feedback loop going as soon as possible and wish you the best your Youtube and social media journey. We have finally concluded lessons. You now know how to create content, master it with AI. Speed up your workflow, create shorts, long form content, Sound design, how to create a brand, from choosing a name, to creating thumbnails, to creating logos, banners. And now you also know how to get your analytics to modify your future content. There is now nothing that can stop you. Go ahead, practice as much content as you can and crush it on social media.