Digital Marketing For Coaches: Email, Social Media Marketing & Content Marketing Explained

1. Course Introduction: Do you want to grow your coaching business from scratch using proven digital marketing strategies? Or are you already an experienced coach, but one a reliable way to get new clients every day? Then this course is right for you. My digital marketing program is designed especially for you and teaches you everything there is to know about Billy and coaching, business and marketing and online. Hi, I'm feelings harder and I work as an online fitness coach with the strategies I'm going to show you in the course at Bill, a successful coaching business that generates full active income from my coaching students as well as passive income from my digital products. When I started, there weren't many. Resource is teaching digital marketing to coaches, so I had to figure out everything myself to save a lot of time in trouble. I created this course as a complete program to teach you everything there is to know about what works and what doesn't. I will show you exactly which platforms and marketing channels bring the best results and how to set up your coaching funnel to get new clients and sell products fast. My marketing strategy is very simple and it can be summarized in three steps. First, we define your ideal client avatar, so you know exactly who to target. Then we come up with a marketing game plan, and this includes setting the right goals and crafting a strong message that will resonate with your followers. And third, we select very specific marketing channels to reach your clients exactly where they online . This course will give you all the tools you need to build and grow your coaching business. I will talk about my favorite marketing channels, such as email marketing, creating videos for YouTube or setting up Facebook. That's we will go over how to use all of them for your business and leverage each platform most effectively to help you avoid common pitfalls. I will also talk about channels you should avoid as a coach. This is super important because many coaches think that they need to be everywhere and end up wasting a lot of time by creating content that never gets seen because they used the wrong platform on. Last thing I want to mention is that this quest is not just for fitness coaches but also for life or business coaches. My strategies are dependent on one niche, and you can easily apply them to your business no matter what it is for your in. I want to thank you for checking out my course, and if you liked it so far, make sure to watch the preview clips and read the description. 2. Course overview: hi and welcome to the course In this introduction, I want to give you a short overview off what you will learn and how the program is structure. The course is divided into several main parts that are all vital to your marketing success . First, we start out with the introduction in which we are right now. The other sections are how to define a coaching offer, creating your digital marketing game plan email, marketing WordPress and blogging, YouTube and Facebook. So, like I said before, we're in the introduction section, where you learn about the course, who it's for and what exactly you can expect from Part two is all about how to define your coaching offer. We will talk about why you are the product of your business and how to find the right niche . If you haven't already, I will also help you describe in structure your coaching product so potential clients know what they're getting. Part three is all about creating a simple but effective marketing game plan so you don't just spend money and time doing random things, but instead have a clear strategy to follow. To see success with your marketing efforts. This section includes things like setting smart marketing goals, crafting a marketing message and choosing the right channels as your own land platform in part for we start with the actual marketing tools, with the 1st 1 being email marketing. Email marketing is still the number one way to convert followers into paying clients, and I will show you how to build an email list and how to create your first auto responder . Siri's I will also share with you the very exact lead magnet I used to get new readers on my email list for a few cents each. We will go through all the steps of setting up your coaching funnel and seeing results quickly. Par five has called WordPress and blogging, and he will look into the different steps of setting up a WordPress block and how to use it effectively as a coach. Because what many people don't tell you is that there are two ways you can use a WordPress block, and the novel way of just posting block posts after block post and hoping for traffic doesn't work. So instead I will show you a better way. That brings results much quicker and much more reliable. We will talk about how to set up landing pages to click e mails, how to create thank you pages and sell products on those pages. The next part is about YouTube and how to leverage it for free organic traffic. You see, many people believe you need millions of subscribers to make money on YouTube. That's not true, and I will show you how to succeed with a small niche channel in just a few 1000 clicks per month. Lastly, in Part seven, we will talk about Facebook and Facebook ads. Right now, Facebook ads are still the best paid traffic source for coaches, and you will learn how to create lead ads and Facebook, how to set up your Facebook pixel and how to get new email leads for cheap. All in all, the course covers pretty much everything you need to know about digital marketing for coaches. And even though I will often use my own fitness coaching business as an example, the strategies I share with you can be applied to any business and niche. As you can see, we have a lot to cover, so I suggest we get started 3. The different coaching business models: more and more people are looking for health and fitness coach, so someone who could help them look and feel better and improve their lives as coach. Your list fulfill this desire, but what you might not know is that their several ways in which you could do this all coaches are not creating different styles. Niches, of course, products, business models. So in this video, we're going to go over four proven business models that will help you turn your coaching passion into a profitable business. That way, students know exactly what they're offering and how you can help. So the 1st 1 is one on one coaching for individual coach, one on one. Coaching is what most people think of when they hear the word coach. It's the most traditional form where you work with one client and dedicate in our own more per week on their needs and goals. It's a great coaching model for first time coaches because it allows you to focus on one planet at a time. Well, getting experienced building confidence. One of the main reasons why individual pushing works so effectively is the fact that you can personalize your program for each individual client, which maximizes your client's chances over JIA fitness schools. For example, if you have a client wanting to lose weight and L if it, their coaching strategy should be different from someone trying to build muscle and get big . Also, because you dedicate so much time to one single student, you can usually charge more for the service, then the other coaching models we're going to talk about when we problem, however, is that one on one coaching cannot be scaled effectively. You only have 24 hours in a date and can only cause so many students at once. So if you want to grow your business, the only way to increase your income is by raising rates, which isn't always possible. That's what we get to Root Coach, which is a relatively new strategy that coaches use basically a targets a slightly different demographic of people who may not be able to afford individual coaching or don't need highly customized training grew. Koji is most effective with a small number of participants so anywhere between 4 to 20 people. That way, your clients conform connections with each other and still feel like they're getting enough individual attention from you. WRU coaching also creates the sense of community amongst the participants, which can definitely help accountability for many people. From a business perspective, group coaching is highly scalable and has the potential to bring in large profits. The third coaching model is selling coaching products, usually digital. That means you might sell e books, video courses or some other learning material that people can download to the computer and use on there. This small is attractive to many coaches because it's extremely scalable and offers a form of passive income. That means the work is done up front, and then it can continue making money for as long as which also, you're not trading time for money with this model like you are with private group cooks. The problem is that you need a big audience and some traffic for the small to work, which is why many new coaches usually struggled to make it work. The more you focus on this business model of the morning become marketer instead of coach, so once you created product, we have to constantly let people know it actually exists. Despite all this, I still think it's a model worth considering for your business, especially when it grows simply because it's so scale herbal. And lastly, we have all my coach now. Online coaching isn't about what you do, but how you do it. The rise of the Internet has made it much easier to start coaching business with little overhead. You could do individual coaching, grew coaching or even workshops by a sky and reach people from all over the world. I am really like all my coaching because it allows me to travel and not be tied down in one place without sacrificing my client base. But for some people, it might seem weird to talk to someone over Skype instead of face to face. You kind of have to figure this out for yourself and see how exactly want to coach your students. And that's pretty much it. As you've seen, which cushion, while of you should choose depends on your preferences and target market. Many coaches, including meet you several of these models at once or go from one to another over time. The more experience you have, the more you will be able to tell which model works best for you and your appliance. 4. You are the product: I've already said in the last lesson, but you are the product you're offering. Everything is saying Do when talking to a potential client on the phone or face to face, even when emailing them or posting material to them is about selling who you are, How you handle your clients are your coaching service works and how you can add value should they decide to work with you. You could be the best coach in the world with top class coaching skills. But if you don't spend time up front convincing potential clients that you are the coach they need to work with, you may not secure any business at all. I know what to give you a few examples of how you can impact a potential clients. Perception of you. Example. Number one your tone of voice When you answer the telephone, do you sound preoccupied and irritated at the interruption? You sound open and interested that a potential new client might be calling, Can you? When the telephone rings clear head, pick up the receiver and focus on the train of thought of the caller. Where is half of your mind and some of your attention still on the work you were doing when the call came in example. Number two. How much of an effort do you make to understand your potentials? Client issues? Do you take the time to listen to their story when they first contact you? Do you try to understand the issues that matter to them and explore what has them led to one coaching? Can you summarize what they want to get from the coaching process and explain how working with you can help them meet those schools? Example. Number three. The way you describe it coaching offer can you quickly but clearly tell a potential client what they will gain from working with you. Can you describe the process in the outcomes they will get? Drink and after your coaching program, can you describe the role you'd like to potential? Plan to play in the process and tell them how you see your role as well, And lastly, example for the extent to which your material is tailored to the specific potential client we're selling to. You sent the same material toe every potential client. Could you maybe personalize it to some extent? If you're coaching offer involves a structured process reclines, work with you through a number of steps. Do you send reminder emails or summaries afterwards? The point of all these examples is that in order to buy any product or service, that buyer needs to know what they're buying and has to be convinced it will meet their needs. One of the challenges for a new coach is to find ways of describing what they do is straightforward as possible. Without any fluff, having a clear message and value proposition will go a long way and help you get more clients in the long run. 5. Creating your ideal coaching client persona: No matter where you look online, people will tell you that you need to define your ideal client for effective marketing, and they're right. But the problem is that you probably have no idea how to do this or aren't doing it right. So in this video, I will guide you through the process of identifying a perfect coaching Klein. Step by step. Let's get started. First of all, let's talk about what an ideal client persona or avatar, as some people call them really is, and why you need to do all this work to come up with one. It's basically a fictional representation of your ideal customer that you keep in the back of your mind to target the right people in your marketing and sales approach. It should include as many goals and behavior patterns of your target audience as possible. So, for example, if you're coaching busy moms for weight loss, you want to come up and write down the trades of a real mom with riel dieting problems that you can solve. The reason this is done not just in coaching but in any type off service or product development is that to connect with your customer, you need to understand who will be using your product. Knowing your audience will help influence the features and design you choose. That's making your product more useful. At persona helps you identify your target audience by answering questions like Who is my ideal customer? What is his or her daily life look like? And what are his or her needs and goals? Well defined personas will make it possible to figure out what people want and then give it to them. It also helps craft your marketing messages using the same language and slang they use. But how do you do all of this? Let's talk about creating your own persona. A well defined user avatar consists of several aspects of information, intro, demographics, goals and dreams and narrative. Obviously, you will need to do a bit of research for this. The best way to get reliable results. Mr Survey and an existing audience. If you don't have one, try to find people in your wider network that come close to your ideal persona. Then step one would be the intro. The Personas intro includes a fictional name, image and quote that summarizes what matters most to the client and how it relates to your product coaching service. Adding a name and a picture simply helps you give a mental image. When you think about persona and the future, Here's an example. Next, you need to add some demographic details to you persona. This should be based on hard data from your research. Think about aspects such as personal, professional background, their environment and cycle graphics to help you out. We will go over each quickly, so personal background could include details such as age, education, gender, ethnicity and family says so. Single married with Children widowed, etcetera. The professional background covers things such as occupation, average income and work life balance and the user environment refers to all the social and technological environment your person might interact with. So, for example, will they prefer online or offline coaching? Do they spend most of the time in a corporate office or home office? Do they often work with others or alone? Try to answer these questions in detail to get a better understanding of avatars, life and daily routine, next goals and dreams. This can include not only their goals and dreams, but other details such as attitudes, interest, motivations and pain points. Understanding what drives her persona adds an additional layer of realism to it and will help create the right marketing message. And lastly, we have narrative and narrative. Where scenario should be a short story that describes Howard. Persona might find your product how she or he will interact with it and how it would help them reach their goals. Things you need your address in the narrative are when, where and how everything takes place. They're typically written from the perspective of the persona and describe use cases that may happen in the future. If you Google customer avatar narrative, you'll find a lot of examples of these stories to help you create your own. As you can see, the whole process can be broken down into smaller sub steps that make everything a lot easier. Overall personas will help you tremendously throughout your product development face and make marketing and selling so much easier 6. Understanding your client's pain points: correctly understanding and speaking to your clients. Pain points is the past his way to a successful coaching business. Most coaches worry about standing out from the crowd and attracting the right clients. They try all kinds of different marketing techniques and social media channels. But what they forget is to take the time to figure out what their customers deep his desires and pain points are. By talking about the problems that are potential plans face, we gain their interest in what we have to offer. We prove that we can be trusted, and we allow the customer to engage with our brand. To understand your target audience, you have to know their needs and desires. That way you can communicate through your marketing and messaging in a way that they will be attracted to your solution. So in order to figure out your clients, pain points correctly, you need to survey them. This is crucial because most coaches just assume what they have to offer is what people want Now. If you have an existing audience or client base, make sure to ask the following questions. If you don't try to define your target audience first and then contact any of them in your circle of friends for wider network. For the purpose of this exercise, I divided the questions into logical and emotional questions. Let's start with the logical ones. We will use the example of a fitness coach. So number one would be What is your main fitness school? Number two is what are the biggest obstacles keeping you from achieving the school? Next, you ask what strategies have you tried before to reach the school? And lastly, what if there was a solution to this pain point? What benefits might you see? The point of these logical questions is to understand where your potential client is right now, what they've tried in the past and also maybe why it hasn't worked for them. That way you make sure you create a product or service that they can relate to, and that specifically targets their problem and not someone else's. Okay, once you have those covered, go onto the emotional questions here we start with. How do you feel about your current fitness level Now? Most people will probably say that they aren't satisfied with their current fitness level. Otherwise, they wouldn't be looking for coaching So then you ask, How would you feel if someone relieved you of this pain point overnight? And lastly, how would you feel? Or where would you be five years from now if you didn't address your current pain part? Basically, what you're trying to do is not only figure out the goals and desires of your potential clients, but also the possible negative consequences off what could happen if they don't follow through with their current goals. These can be huge motivators, and you can use them in your marketing later on. Of course, these are just a few examples, but your main objective will always be to understand your potential client better and then communicate your solution in a language that they also use. As you can see, it all comes down to understanding your target market. As in all aspects of your business, make sure you have a very strong understanding of your target clients and how you can help them figure out how they think and what they need, and then offer a solution 7. How to find your niche: when you started coaching business. The first advice you will get from other coaches is to pick a niche and go for a subsection of a bigger mark. Finding Indonesia's a new coach is extremely important to the success. This video. I'll show you how to find the right one and how it sell it. Now. Why do you need to decide on the neige in the first place? Basically, people want specific solutions to their problems. The more something is customized for their needs, the better. For example, let's say you were diagnosed with a rare business. Would you rather go to see a general physician or what? You want the best doctor in this specific field? I hope this never happens to you, but you get my point. The same applies to coach the better. You can identify the needs of your clients and then satisfy them more successful. Instead of being a generalised, you want to become expert in your niche. Now, if you haven't already, how do you find this beach? Let's use a simple four step formula to discover what you need is First, I want you to ask yourself what you really enjoy helping people with the most. Obviously, when you're thinking about coming some sort of health and fitness coach, your you should be related to fitness. If you want to become a business coach, it should be something business related and so nice. Ask your friends and family what they think your strengths are in, which feels today asking for advice. Tell them to be specific so and something just saying that you that they like workout advice. Ask them what, exactly like about it and what subsection off topic they think you're an expert. Instead, through you take the answers to both questions and pull up overlaps. What are the common themes? Niches buried in the overlap sold the area that you lack and comfortable in as well. It's the area of other people. See you as an expert. The last step is then boiling down. Core message and Target nation toe. One sentence, for example, If you're a young fitness coach who trains mostly with guys, it could be something along the lines off. Help guys in their twenties bill muscle and lose fat. Or, if you're innovation coach, your core message could be. I have busy professionals. Avoid burnout and balance their working life. If you still have too many ideas and cannot decide on one specific one, that's fine, too. Oftentimes you need each will become obvious to you. After taking on clients that are naturally drawn to you to work. Keep in mind that the key to nailing your niches, combining your real world expertise and experience with your coaching skills and motivated target market to that and you're golden. Now to wrap up this video, I want to give you a few ideas of niche markets within bigger markets. Use them to get a better understanding of what your potential needs should look like in the health and fitness field. We have niches like weight loss, muscle games and aesthetics. Wellness cooking in the relation. In dating field, we have things like dating advice, marriage, education or parenting in the business. Getting career field We have niches like investment building and growing business marketing and sales and time management course. Those are just a few coaching issues for you to consider. I know it can be tempting to start abroad in your coaching business, but I'm going to encourage you to focus on just one or two niches To start, you can always expend out to other nations once you've gotten some traction. At first, it's really better to focus on a small seventies where you can become the star and somewhat of a celebrity. 8. Defining your coaching offer: Once you've written down your reasons for being a coach and made the decision to go ahead, the next step is defining your coaching offer and standing out from all the other coaches out. That's what we will talk about this. The first thing you need to understand is that you were the product of yourself as a coach . It is you that the client will want to work. It doesn't matter what type of coaching offer or how it is structure. My client has to want to work with you as opposed to any of the other coaches out there. If someone doesn't feel comfortable working with you, they will choose to work with someone else. It's a simple is that so? What you need to figure out is, how can you effectively communicate to potential clients that working with you is in their best interest? It isn't enough for you to believe that your coaching material and skills are top notch. Your potential clients have to believe it, too, and the next few lessons we will decide how to describe your coaching offer to your potential clients and how you want to invest fallen in time with each potential client speak to so you can get as much business as you like. This section will help you determine how you want to speak with a handle and work with potential clients so that they begin to see you as someone with working. It will also help you decide on how to describe your portion services. So the outcome from working with you are clear to your clients and encourage them to hire you as a coach. 9. Describing your coaching offer: the coaching market is huge. Think about all the popular nations like fitness coaching, life coaching, Foreman's coaching team coaching or business coaching. Then each of these initials has several seven issues, like weight loss and muscle growth, coaching and fitness, or happiness and motivation, coaching and life coach. These examples are meant to give you some idea of how full the overall coaching marketplaces and how confusing it can be for a potential client to decide on which type of coaching to choose, let alone which specific coached work. Your first job is to make these decisions easier for your potential clients and their your starting point, so you know exactly what kind of coaching you're going to offer. So let's start with how you're going to describe your coaching offer in terms that air simple, clear and direct, and that tell any potential plan what outcomes they can expect from working with you. Your first has is to decide what type of coaching you're going toe offer. The key issue here is how are you going to describe your coaching services to your potential clients? Let's break this down into smaller questions. Consider each of the following questions which focused on how you're going to describe your coaching. You probably want to write down your answers on a sheet of paper. So when describing your coaching offer to your potential clients, what do you want them to know about one. The coaching process your client will be involved in to the outcomes they will experience at the end of the program. Three. General topics that you will cover during the coaching process for the specific coaching goals that your plan wants to attain. Five year old as a coach during the process. Six. The role your clan place during the process. And seven. Anything else that is important for you to include in the description off your coaching service. You should now at least have a starting point for how you want to describe your coaching service. Let me illustrate this with an example from my own business. One of my fitness coaching services is a customized diet and workout plan. This is my introductory coaching that I offer for a fairly low price, since it's basically a one time geek where the client receives a specific service, so customized diet and workout plans and the one on one Skype call where we go over the details and our answer. The questions. It's a very simple example of how you can teach people around the world through online coach. So let's go into the individual questions. One. The coaching process your client will be involved in. For my fitness example, this would be it. The client books my coaching and receives a questionnaire to fill out. Then we have the Skype call, and then they also get some feedback emails afterwards to the outcomes they will experience at the end of the program. Well, here the answer is getting a personalized workout and diet plan for 6 to 8 weeks. Three general topics that you will cover during the coaching process. The details of the diet and workout plan are explained by me in the 45 minute Skype sesh for the specific coaching goals that your client wants to attain. So in my case, this is usually fat loss and or muscle Group five. Your role as a coach during the process. I designed the plants and answer any questions during the call. Afterwards, they can email me any questions they have for the next four weeks. and I promised to answer them within 24 hours. And lastly, the rule your client place during the process. Their role is to be as honest as possible about their current fitness routine and ask any questions or tell me any obstacles they're currently facing. Communicating this effectively can be tricky because many people are embarrassed about their weight or lack of fitness knowledge. That's why I always keep their information confidential and explain that honesty will work in their favor because it allows me to really understand their problems now, Like I said before, this is just one example of a coaching service, and you can adapt these questions to your own business. Just make sure to follow the same structure, so you have a really good idea of what describing your coaching offer will look like. 10. Differentiating your coaching offer: after you've defined your coaching offer, you need to structure your coaching process. When designing a coaching process, you will need to decide what structure you want to use for each client. In part, these decisions will be made on the basis of what your clients coaching gold's involved and how much time they have available to work with you in any weekly or monthly period. For example, a client who wants some quick coaching input on a specific problem they're facing will require different coaching structure in a client ones in depth, long term coaching. In general, having a structure coaching process becomes more important the long we work with a client. Long term clients require more in depth coaching, expect more attention from you and, of course, are willing to pay more. But short term clients also benefit from a proven framer is used to guide them through the sessions, especially if they want to make significant progress in relatively short period of time. I will now give you a few phases that you should include in your coaching process for optimum results, a goal setting face where coach inclined can clarify their goals. A research face to figure out and discuss obstacles that the client faces and which keep him or her from reaching their goals and input. Face, in which the court can introduce the climb to coaching material that offers new insights and information. An s Immolation stage, in which the coaching client could work together to define new routines and thought processes that the client could adopt an action planning phase in which the client can choose to commit to doing things differently and better, and then report back to the coach on their progress. And, lastly, a feedback face in which the client can ask questions and the coach will give feedback or further input necessary. Once you have a good structure in place, you also want to differentiate your offer from other competition out there. As always, remember that you are the product, so you are also the key differentiator off coaching off. It is you that kinds will want to work with and you who will be speaking to them. It is what you say, how you structure your coaching programs and how you handle the issues that a client wants to talk with you about. That will attract new clients When building a client base in growing your business, you are the most important factor, not your material and not your qualifications. Although these could also be seen as part of your personality. This means from the very first time they speak with you, a potential plan will be asking themselves if they're comfortable working with you and if you will be an effective coach for them, The key thing any potential client will look for is how you treat them. Specifically, they will evaluate you on your ability to engage them and set the Mehdi's, make them feel comfortable, helped him open up and talk openly about the issues they want to work on, listen to them and recognize how their experience has led them to where they are today. Help them find ways of making progress towards their coaching goals and applying your knowledge to the unique life and circumstances that means much of your business. Success will depend on how good you are at building quality relationships with each of your clients and how open, trusting and honest you are with them. A client who feels judge or even embarrassed is unlikely to want to be open with the coach , let alone engage with the coaching process. This is especially true if you're working and very emotional fields such as weight loss, happiness or motivation coaching. 11. Creating you marketing strategy: digital marketing is where it's at right now. As a coach, it's not risky to say that 99% of your potential clients are online. And since most digital marketing channels such as your website, a YouTube channel or Facebook are either completely free or relatively cheap compared to traditional channels such as TV commercials, going digital is really a no brainer if you're starting coaching. The problem is that unless you have years of experience in the marketing world, you probably have no idea how to come up with a digital marketing strategy. With all the contradictory advice out there and every online business guru preaching something else, it's almost impossible to get a good understanding what is essential, what is nice to have and what is useless. So in this video, I want to give you a quick five step method for coming up with your own digital marketing strategy for your coaching business. It's very straightforward, and I will focus on the basics that are proven to work. It will help you get off the ground and see good results from the start. Having a solid strategy will also set me apart from most other businesses, because they don't give much thought to what they are actually doing. Most just threw up a website on her Facebook page and then simply hope for the best before you again. It's important to get clear on exactly what we want to achieve from your digital marketing efforts and then set out a realistic plan for achieving your goals by following my five sets to energy will be able to take focused action and therefore be much more likely to be successful. So first, let's define your marketing. Gold Girls always come first because they measure success. If you don't have a goal, how do you know where you're going? My favorite goal setting method is the smart method where you make a goals specific, measurable, attainable, realistic at time. That way they armed too abstract. And you know if you're on track or not. I talked about the exact steps to setting smart marketing goals in different video, so let's keep it Sure, for now, let's assume you did your homework and came up with a gold such as this one. I need 500 new email leads and 10 new coaching clients within the next month from my marking efforts. This should lead to revenue goal of $1000 total. Now these figures might seem very low or very high for you, depending on where you are with your business, That's okay, since for this video it's not important if they perfectly apply to your case. What's more important is the next step, which is the question off. Who do I want to reach now? You might think you already know who your potential client is, but you probably aren't specific enough. Most new coaches only have a vague idea. Will say something like I do weight loss, coaching for guys. That's not enough. You really need to take your time and drill deep here. You want to have an exact picture, literally and figuratively off your ideal client what they like, what they don't like, what their biggest worries are and what motivates them. If you haven't done this yet, make sure to pay very close attention in my video on How did you find your ideal client? Once you have your idea climbed to find we go to the third step off the market game plan here, you need to ask yourself what message will resonate with my clients. In short, marketing is all about communicating to potential clients that your product or service best solves their problems and satisfies their needs. To do that, you need to speak their language, use their slant and find their painful. It's That's why you invested so much time and research into understanding them in the last . Only when you know exactly who you're speaking to, can you craft a message that it's home. There's nothing more frustrating for a new coach and building website, starting a YouTube channel and writing dozens of block hosts and not getting any results for clients. The main reason for this usually isn't that your new or don't have enough back lines or whatever. It's that you don't engage enough with your followers to convert them into clients. Many people think that you can only have a successful online business with huge amounts of traffic. That's not true. If you don't have millions of fans yet, don't worry, and it's that focus on understanding your niche, defining it better and offering solutions to their problems. Once you communicate this effectively, you will see results. This brings me to the next step in your action plan. What digital marketing platform should choose. This is one of those questions that have no right or wrong answer. If you listen to most people online, they will tell you that you need a YouTube channel and Facebook page on INSTAGRAM account Snapchat and WordPress Block, and you should also regulate close to print Pinterest Twitter. Basically, they make you think that you need to be everywhere post several times per day. Here's the problem with this stretch. Each five form attracts different people and on each flat corn people engaged in different ways with the content snatched, for example, is used fairly young, and you have mostly teenagers and people in their twenties on the platform. Facebook, on the other hand, is getting older. At least that's what the statistics say, so their demographic is moving towards 30 plus. So when you understand that not all platforms target the same people, you quickly realize that it probably makes more sense to focus on a few platforms and build those up and set. The reason for that is that most of these channels take quite a bit of time before you will see a return on investment, at least when you're going for free organic traffic, building a YouTube or instrument falling states use and consistency is king. So instead of investing a bit of time until all that forms go all in and a few that you like and where your audience hangs out most now, the last step in your digital marking action plans to monitor and monetize marketing efforts. As a coach, you should see yourself as the CEO of your small coaching business, since every business needs to be profitable to survive at some point, you need to make money. That means you consistently want to track your marketing expenses to see what is working and what isn't. For example, if you spend $1000 on Facebook ads, you want to return. That not only covers your costs but also as a profit on top. That is worth your time and the energy you put interesting up the company. The great thing about online marketing is that monitoring is very straightforward. You know exactly how much you spent and how much money is coming in That way. You can capitalized on effective strategies and cut back on ineffective ones. We will talk about all this and more detail in later videos. So there you have those air the five sets to setting up your digital marketing strategy as a coach, Go through them, step by step and make sure to track your progress along the way. 12. How to set SMART digital marketing goals: every marketing effort should originate for your marketing goals. To define your goals, I suggest you use the smart formula, which is the easiest way to get started. Too often, when coaches are entrepreneurs are looking to get started with online marketing, they go straight to the tools they asked themselves. What keywords should I rang for? Should I use Facebook, YouTube or Instagram? Should I release content four times a day? All these questions are important, but they're all about applying tools and not defining goals. Your efforts will be much more successful if instead you start with goals and KP I so key performance indicators. When it comes to building communities and getting new clients or customers, you don't always see immediate results to stay on track and not lose focus off what's important. You need a well founded and measurable goal. So in this video I will show you how to use the smart goal framework to come up with the right marketing gal's smart stands for specific, measurable, attainable, realistic and timely. Let's go through them one by one, starting with s for specific. The goals you defined for your coaching business will set the tone for how you will run it in the future. They communicate. What's the priority, what you want to accomplish and ensure accountability. It's vital that when you come up with these goals, you think about them in two ways. Revenue and brand development revenue is super straightforward. As a coach, you should see yourself as the CEO of your small coaching business. And since every business needs to be profitable to survive at some point you need to make money, so make sure you write down your revenue, go and then break it down into smaller substance. For example, if you want to run a six figure coaching business, you need to make at least $8333 per month. So you also want to ask yourself how many clients were coaching products you need to sell to get there if you already have revenue coming in, your marketing goal could also be to increase client sign ups by 10% for example, next, we have brand marketing or brand development goals. These are more difficult to measure, but also very important to set U S. A coach might want to set a specific brand goal to be known for or to be the go to expert in your niche. Or maybe you want to set some simple wrangles like growing and more engaged. Email list. Driving more website traffic or ranking for targeted keywords. Setting both revenue and brand marketing goals up front will guide you better in your marketing efforts. They will define how you approach content creation, ad campaigns and more. It's how you set your strategy up for success. Okay, once you've defined your specific revenue and Brad Nichols, you're ready to make those schools more measurable. Which is Step two. Defining success early on is crucial in order to track your ongoing progress. This is all about defining key performance indicators. For KP eyes, U K P I. For revenue goal is pretty simple. Higher revenue when compared to an earlier period. But defining KP eyes for brand marketing goals is a little more complicated. You're a few examples you can use. Increase an email or coaching call sign ups, for example, from your block or social media or whatever platform you're using. Increase in conversion rate for products. Bond again from your block, social media or whatever platform increase in social shares of your content. Decrease in bounce rate from your website. Increase in visitor loyalty and decrease in funnel abandonment rate. Take your time and think about the KP ice that are most important for the success and growth of your business. Matching both revenue and brand KP eyes to your specific ALS will make it much easier to measure your efforts and see how successful you really are. Now that you've come up with KP ice to your specific goals, let's address whether they're in the realm of possibility. So Step three is all about attainable marketing goals. Thinking of potential marketing goals is easy, but determining whether you can actually accomplish what you've said before is another story. You certainly don't want to set goals there so difficult you'll never accomplish them or so easy that there aren't worth setting in the first place. Use your experience to determine whether your goals are attainable. For example, if you're shooting for a 10% increase in email sign ups and they have already been increasing by 6% over the last few months, getting to a 10% increase with some extra effort and better planning is definitely attainable. On the other hand, if your email list hasn't been growing at all, or maybe has seen a lot of opt outs at 10% increase might be a too ambitious school. If you don't yet have the experience or data to determine trends, start with a baseline and then do some research in your niche. Then begin collecting the data as soon as possible and it just along the way. Once the possibility of achieving your goals is analysed, you could go to this fourth step. Step four is all about making your marketing gold's realist. This is very similar to the last step, but here you should also see if your overall marketing plans still makes sense. And if the goals fit into the big picture. If you have different goals, make sure they don't compete with each other and that you can accomplish all of them at the same time. Once you're confident that your goals are realistic and attainable, go to the last step. So in step five, you need to set deadlines and make your goals timely. Ask yourself how long will it take to reach the goals you have set for Metro goals to timeframes. So let's go back to the previous school example of increasing email sign ups by 10%. How long will it realistically take you to achieve this increase? A week, a month, a year? Set yourself a deadline and stick to it if you're setting large goals, split them up into smaller sub goals and set milestones that lead up to the big deadline. That way you won't be overwhelmed when it comes closer and closer. When coming up with these short and long term goals, ask yourself what small victories can be made right? Wait. They often boost motivation and will help you work towards accomplishing longer term bolts . And that's basically it. Using the smart pill framework to set marketing goals will help keep your coaching business focused, effective and efficient. Keep in mind that goal setting is a dynamic process, and you always need to just along the way. That is normal, and as long as you invest in the process, you will definitely see the returns 13. How to craft a strong marketing message: Crafting a well defined marketing message is more important than many coaches understand. When it comes to effectively reaching your clients, you need to be able to speak to them on a personal level. So to help you get there, I will show you how to come up with a compelling marketing message. In this video, pay close attention as I will cover the process step by step. But before we do that, let's first talk about what a marketing message actually is. Simply put, your marketing message is what you communicate to your audience for potential clients about your business. What you say to your audience has the power to influence them and should ultimately lead them to want to work with you. But it's not just what you say to your audience. It's also how you say it and what type of emotional response it creates. But simply your marketing message should make your audience feel like it was created just for them and convert skeptical outsiders into supportive fans or clients. Now, to do this, you need to be able to identify who you're speaking to. Since I already talked about the complete process of creating your marketing avatar and a different video. I won't go into too much detail here. What you need to know is that the one size fits all approach is not effective and will leave your audience board. Most beginner coaches should niche down and target a very, very specific demographic. So if you haven't already defined your buyer persona, be sure to take the time to do so before moving forward. It will make everything a lot easier, especially in the next step, which is identifying your appliance pain points. I also talked about this in great detail in a different video. So again, please make sure you've watched that one. What you have to understand is that by talking about the problems that your potential clients face, you gain their interest in what you have to offer and you prove that you can be trusted. The easiest way to figure out your clients pain points correctly is to survey them. This is crucial because most coaches just assume what they have to offer is what people want. If you have an existing audience, you can work with them. But if you don't try to define your target audience first and then contact any of them in your circle of friends or wider network. Step three is to hope them with a headline. Once you clearly understand who you're speaking to as well as their problems, it's time to work on your headline. Our modern world is hacked IQ and full of information, and basically everyone is busy. That means you only get a few seconds to catch someone's attention before they move on to something else. That's why you want to take the time to craft an effective headline that sums up the most important and relevant benefits off Working with you. Headlines should be benefit driven and an example could be. I helped career oriented men in their thirties achieve their dream body in 90 days, or I help stay at home moms and lose weight by improving their diet one meal at a time. These are just examples, of course, but the point is to summarize the most important benefits in a single powerful line that gets potential clients interested in knowing more about how you can help them. Once you have your headline, you can add a short comment to prove to them that you truly understand what they're going through relate to their problems and show that you really care and want to help them. Tell them about the benefits of your product or service and how they never have to go through the same problem again. Thanks to your coaching, too many coaches focus on telling their audience who they are and what they do, rather than getting down on what's really important to the client. The harsh truth is that people don't really care all that much about you. They care about what's in it for them. So to wrap up this video, I want to give you a few more tips of how you can improve your marketing message once you have a good first idea. First of all, you want to use a mix of emotions and logic people, usually by based on emotion, but justify it later with logic. That's why it's important to help your audience see both sides of your brand create a marketing message that walks the line between the truth. For example, if you have a science based approach to your coaching business, you could say something along the lines off look great with your shirt off with science based workouts and diet tips. That way, you appeal to the clients emotion in the first part of the sentence, but also to their logical side by showing them that your advice is backed by science. Another way to increase the power of your marketing message is by including the results of people similar to them. That's why, before and after pictures are still one of the most effective ways of marketing and the fitness coaching industry. Remember, you don't want to include a random testimonial from a satisfied client. Instead, try to connect the audience even further by showing them that someone just like them with the same pain points and problems has gotten the benefits you promised in the marketing message. And lastly, differentiate yourself. This is all about having a unique selling proposition, or USP. Your USB is what sets your business apart from others because of what you do differently. Instead of attempting to be known for everything, businesses with a unique selling proposition stand for something specific, and it becomes what you're known for. To summarize everything we've learned so far, you're the main take away points. Creating an effective marketing message is more complex than most market is truly understand. Instead of writing a paragraph after paragraph about your business and why you're great. Instead, focus on short and benefit driven headlines that will hook your audience. To do that, you need to research them, understand their pain points and then describe what's in it for them. Only once you have earned enough of the interest should you talk about who you are and what you do. 14. How to choose the right marketing channel: One major step of my digital marketing action plan for coaches is to choose the right platform for your marketing efforts. At this point, you already know who your idea client is and also what your marketing message looks like. Now you need to know where in the online world focus your marketing efforts on and how to build your brand. Creating a strong online presence is essential for every coach, because it's how you will reach potential new clients and generate revenue. But because there's so many platforms, you can also quickly become overwhelmed by the abundance of marketing. Challenge might be tempted to be on every single one, but the truth is focusing on a select few is a lot more efficient and will yield better results. So in this video, I want to go over the most common online marketing channels and talk about them. From the perspective of a coach, we will talk about which makes sense, which are optional and which are a waste of your time. Now, even though the answer will always depend on your industry and niche, I do believe there are common patterns that apply to basically all coaching businesses out there to begin. Here's a list of marketing channels we will talk about first email marketing, second pay per click advertising, third search engine optimization forth, a WordPress block and Fifth Social Media Marketing. Let's get started with number one email marketing. Many people say email is dead, but they have already been saying this for the last 10 years. Still, to this state, email marketing is one of the most effective ways of connecting with your clients and generating revenue. Advantages are that it's very cost effective, as you only pay around 10 to $50 a month and consent emails to thousands of contacts, depending on your service. You could also use different methods to personalize the email and talk on a very personal level to your customers. Thes can be named fields for birthdays, for example, and lastly, it's very easy to track. All modern email services will allow you to analyze, open or click through rates, which means you know exactly what is working on what isn't but all that together. You have a pretty convincing argument for email marketing, and nowadays it's pretty much a must. So without beating around the bush, definitely do email marketing. Next, we have pay per click advertising. Like the name suggests. This is an advertising model that drives traffic to websites after an ad is clicked. Google ads usually is the first thing to come to mind when talking about PPC as they're the biggest platform for this. To be honest, I don't recommend PPC two coaches, especially those starting out, because the competition has brought up prices to very high levels as more and more people bid for the same advertising space. So unless you can create very specific at that is only shown to people in your area on niche and which you can get at a reasonable price, I wouldn't recommend paperclip. Third, we have search engine optimization or Seo S CEO isn't really a marketing channel. As it is. A strategy involves several activities like he would research, making use of both on page and off page optimization, organic link building and the life. In my opinion, CEO should always be done as part of your marketing, meaning that when you create content, you do it with a certain topic and keyword in mind. But it shouldn't be your only strategy because you will see diminishing returns. What I mean by that is that getting the basics right like title heading and description is pretty easy. Maybe you also want to optimize other areas of a content, but at some point it makes more sense to create new content than trying to optimize every little bit of your block. Post video award every use as content. Next, we have blogging. Blogging is usually done with a WordPress block, where you buy the hosting install a website theme and adblock close to it. Even though I myself have a block and tried to push it quite a bit in the beginning of my coaching career, I'm not so sure it's worth while anymore. If you love to write and like to mess around with website design and CEO, which we already talked about then, yes, having a block can definitely be very profitable, but I'm more of a video guy and enjoy talking to the camera. My YouTube videos also get more clicks than my website, and it just seems more dynamic, too. Of course, I didn't delete my block, but instead now I use it mostly to host sales pages for coaching programs or landing pages for email sign ups. My point is that even though everyone will tell you that a block is a must, this is really not true. For example, if you do email marketing there, tons of ways to gather email leads outside from a block. The most important one is social media marketing, which we'll talk about now as the last marketing channel. Social media marketing is where it's at right now. It seems like everyone is already on social media, but the number of users continues to grow each day. As a coach, I don't recommend to be on every platform alter simply because a lot of them are a waste of your time. Now the biggest ones are Facebook. You can reach out to almost any kind of client or customer. You just need to learn what groups or pages your target customer lights. Next is Twitter, which I have to admit I don't have a ton of experience with, because I never heard of a single coach for small business that built their success mainly on Twitter. If you enable automated posting from your YouTube or Facebook account, then it's a nice thing to have because you don't need to do anything other than just post to your regular channels, and it automatically gets updated to Twitter as well. Lincoln is great for reaching out to other professionals and business owners. I see this more. Is it be to be platform? So if you are in that niche linked and marketing and Lincoln ads could be worthwhile? Instagram is huge, obviously. And if you focus on visuals for promoting your brand and coaching services, then it's a must before and after pictures for fitness coaching, for example, can do wanders on instagram. And unlike Twitter, there definitely are coaches who built their business just with Instagram. And lastly, I want to talk about you, too. Obviously you took is great if you like recording videos. But also what I found is that the traffic you get from YouTube is better than on your website. For example, if we compare 1000 website clicks to 1000 YouTube views, you will usually get more sales conversions or clients sign ups from your YouTube channel than from your website. This is because people can see you on your YouTube videos, and things are on a more personal level, which creates more trust. Okay, So to wrap up this video and to summarize social media marketing, which platforms do we recommend for new coaches? To be honest, my favorite to our Facebook ads for pay traffic and YouTube for organic traffic. I like Facebook ads because you can target interests and demographics very specifically and drill deep into your niche. This could save you a lot of money and help keep costs under control. YouTube is my favorite platform for organic traffic because not only do I like to record videos, but they also tend to rank well on Google because, as you probably know, you took his own bike. So you kind of killed two birds with one stone, as people can find you through YouTube and through Google searches very easily. And like I said before, the traffic converts better than on other channels. Now, does that mean that you as a new court, should only use those two platforms? No, of course not. Make sure to figure out what kind of content you like to create and where your potential clients usually hang out. That said, I don't recommend focusing too much time on Twitter or smaller platforms such as Pinterest because I have yet to see a coach make this a lucrative marketing channel by itself. 15. Email marketing introdution: even though people like to say email marketing is that the numbers disagree. The world almost since 200 billion emails daily and out of all of them, the majority are business units. Email marketing is still very much alive and a powerful way to connect with people. Just think about it. Do you know anyone who doesn't have an email account in this video? I want to talk about the major aspect of email marketing and why it is so valuable to your business. When done right. Email marketing can really be the difference between an OK and a great coaching business. Number one is that email marketing is more effective than social media when it comes to customer acquisition. Now don't get me wrong. Social media is a great channel for interacting with your friends and strengthening your personal relationships with them so it can be seen as the first step towards reaching your ultimate goal. The conversion. But for the conversion so turning people into clients for customers, email marketing is the way to go. One study showed that 81% of businesses named email marketing as the number one converting child even before paid ads on social media. A second aspect. We need to talk about this cost. Email marketing is easy, effective and inexpensive. It started account with any email marketing service will allow you to send thousands of emails per month for as low as 10 bucks. This makes it a better judge with the traditional marketing channels, like TV, radio or direct mail, especially for anyone on a budget. That's why, even with the explosion of all sorts of new technology and social media, marketers keep coming back to email. This brings me to 0.3, which is that email marketing is immeasurable. There's no guesswork here when you use an email marketing service you contract who opened your mail? Which links were click and how many people unsubscribed. This gives you a good picture off. How are your email? Marketing campaigns are performing so you can make adjustments and increase effectiveness. That's why you always want to test Mr Energies and ideas and track how they performed against what you already have. And lastly, emails are action oriented. This lies in the nature of the technology. When we get emails, we want to do something with it. Be a reply forward safer later, or at least check for interesting contacts. But, of course, do not land in your reader span fuller or get deleted right away. You have to stand out from all the other promotional events out there. How do you do that? Keep it as natural as possible. Most newsletters promo emails are stuck with images and clickable butts. Don't copy them, and instead write a simple text only email that is signed with your name. Trust me, it works a lot better. 16. How to build an email list as a coach: many Internet marketers like to say the money is in the list. This basically means that the larger email list and the better your relationship with your readers, the more money you can make with it. This sounds great at first, but it can also be the motivating when you're starting from scratch and have zero email subscribers. So in this video, I want to show you how to build your email list as a coach and which tools were best to get new subscribers fast. The first thing you have to understand is that there are countless ways of growing your list, and you quickly understand what I mean. If you simply Google how to build an email list, there are thousands of block posts and videos out there teaching you dozens of strategies, hex and tips to get more readers on your list. But guess what? Most of these tips are useless there. I said it. Most of the advice you get online about getting email subscribers is not going to help you , and it's usually a waste of time. Why? Because they are not geared towards you as a coach. For example, one website listed these as the top ways together. More female leads Number one Put out a sign up sheet at a community event number to leverage business cards at fairs Number three hosting event, for example, a business talk or book club number four. Drum up emails with direct mail and number five dry telemarketing. All these tips require big upfront investments of time and money. And you know what? They're pretty ineffective, I know, because I tried many of them over the years. I found that there's really only one way to build. An email is effectively. There's both cheap and works like a charm. It's really simple, and you might already be doing it. First you build a landing page with a lead magnet. Next, you send traffic to that landing page from your favorite marketing channel, and then you rinse and repeat. The reason why the strategy is so effective is because once the landing pages created and I will show you how to do this in a different video, Onley need to do is to figure out marketing channel that allows you to drive traffic to it consistently. The problem is that finding a good marketing channel that works for you isn't so easy. You see, everyone will tell you that their channel is best, some marking who swear that Instagram is the best source for traffic. Others say that the block is the way to go and someone else will disagree with both and point to Facebook or Twitter to save you the trouble of testing all the different marketing channels out there. I will name you my personal top three that I've worked for a meat as a fitness coach. They are Facebook ants for pay traffic, YouTube for free traffic and third, a WordPress block. These three channels are the best for driving traffic tree a landing page and building your email list at least if you are a new coach and just starting with your business. That's why we will talk mainly about these three in the course and why I will show you how to use them effectively 17. Automated vs manual email campaigns: email campaigns can be grouped into two categories. Manual emails and automated emails. Both served different functions, so you need to understand how to implement each correctly and what their differences. Let's start with manual email campaigns. A manual email or manual broadcast is an individual email you sent your subscribers in your emails. It's best use when you need to get an announcement out to your contacts or want to send a single email to update your followers. Even though a manual email is usually sent in the moment, it can also be scheduled to be sent on a specific date and time. But all your subscribers will always receive your broadcast at this same time. This is good for urgent updates. Flash sales for promotions. Manual emails Remind your subscribers about you. Inform them about your new product and what you've been up to lately, since everyone gets to read the same email at the same time. You could use it before deadlines and your product launches or when you have something important coming up. No, what then, about automated emails. These are often called auto responders and include a sequence of emails that are automatically sent to a specific segment of people on your email list and that are triggered by a specific content action. For example, joining your email list filling in a contact form on your website, opting in for lead magnet, buying one of your products or signing up for a coaching session. Unlike manual emails, auto responders are pre written and not time specific. That means everyone gets them at different times, depending on when they signed up to your list. The two most common ways to use auto responders are drip campaigns and follow up contains. Here's what the two mean gripped campaigns are triggered after someone signed up to your list, usually without much of a prior contact. So, for example, you might have a free E book on your website that people can download in order to download it. You ask them for their email address after the e book has been sent out and the person has read it. They had put into a drip campaign where you can build a strong relationship with the hopes of converting them into a buyer later on. So after the first email with the e book, you would want to introduce yourself for example, or sent another email related to the same topic of the subscribers interested in later. You can invite them to sign up for a coaching session or by one of your products each time a drip female. Let's send out. It comes from acute list of pre written emails, so you don't have to sit at your desk and write an email for every contact. Follow up campaigns, on the other hand, are emails that I sent out after more significant event has taken place. This could be a sale or a reservation for a coaching call they usually start with. Hey, just checking in to see were How did you like Dr Up Top Automated Fall up emails help you retain customers and clients and get them. We're interested in other products of years the strength from the relationship with your client and can be used to collect feedback and experiences. Describe other products, encourage upgrading or make repeated sales. Follow ups are not just schedule emails. They can be very according to your clients action and can be fully personalized for each customer. And that's pretty much it. As you know, no, their two main types of email campaigns, manual and automated emails. Manual emails were best in the moment and four time sensitive topics, while auto responders improve your business phone and guide the customer along history. 18. Your first autoresponder series: If you want more clients on autopilot, a good email auto responders campaign is the most effective way for that. The best part is, once you've created it, your work is basically done. In this video, I will show you the five steps to creating an email auto responders series that converts your email readers into coaching clients to quickly re kept why auto responders are so powerful. Use what you need to know. An auto responder is a sequence of emails that is automatically sent to people on your email list and that is triggered by specific events. Usually when they join your list. The auto responder campaign helps you build a relationship with your readers before offering them your services and turning them into customers or clients. It also allows you to automate your coaching funnel because everything is created in advance. And once it's set up, the email service does all the work for you. So how do you create a highly effective auto responder? Siri's? You're the five most important steps. First, you define a goal. Next you create a lead magnet. Then you choose an email service, then fourth you met and write your sequence and fifth you monitor and adjust. I know this might sound like a lot, but we will go through each step in more detail. Let's start with Step one. Obviously, before you begin, you need to know what you actually want to accomplish. A lot of responders can be used for a bunch of different things, but in most cases you want to use it as part of this sales funnel with the ultimate goal of converting them into a coaching client. Of course, you can also use it to promote your products or products you are in a few years off. The great thing is that in both cases the process will be pretty much the same. Which brings us to Step two. Creating a lead meant creating a good lead magnet is an art in and of itself, which is why I will record a different lesson on the topic alone. In essence, elite magnet is a free gift that you give to people in exchange for their email address. You then used this email address to stay in contact with them through your auto responder. Since every block out there now has elite magnet, you need to make your stand out. We will go over how to do this in a different video, as would make this one too long. Now, once you've created your lead, Meghan, you need to choose an email service to work with. The most common ones are a Weber Mail chimp. Get responds or active campaign. All of them allow you to set up simple on responders, but each has their pros and cons. Active campaign is probably the most sophisticated of them all. But if you're just starting out, I suggest to use mail chimp because they have a free version for accounts with less than 2000 contacts. This makes it the ideal platform for new coaches that are just getting started and are on a tight budget step. For once you've decided on an email service, we get to the fun part methane and riding your email Auto responders sequence Method means that you will draft an outline for your sequence, which means you need to figure out how long you want your sequence to be and how many days and how many emails. Unfortunately, there's no strict right or wrong when it comes to exactly how many emails you need to have in your sequence. It should be long enough to help you accomplish your goals, but no more or less for auto responder Siri's that is aimed at having people sign up for a coaching call. I suggest anything between 3 to 10 emails. If the person hasn't signed up by then, you can continue to contact them, of course, but these first few emails will be the most important wants Next. You need to figure out how far apart each email will be sent their endless discussions about the ideal email timing online. But I suggest for the first few days you send one daily towards the end of your campaign even a little more often. So with that in mind, here's what a general outline of your emails could look like. Email number one introduction and saying things for subscribing. They will have downloaded your in the magnet, and you can use this email to explain it Further. Email number two Explaining why the specific problem you talk about in your coaching matters. This helps create the demand for the coaching service you will offer later on email. Number three. Explain what they need to do to solve their specific problem or accomplish a certain goal. Tell them in detail how you were able to overcome this problem or how you were able to help others overcome this problem. So, for example, if you're a weight loss coach, talk about your weight loss journey or how you have coached others with weight loss. This builds credibility and usual social proof. Email number four is similar to email number three and that again you explain how exactly to solve their problem. This can be in more detail and then the last email, or you simply use a different person as an example for your coaching success. You could also transition to the sale and mention that you will open registrations for a coach in service soon. An email number five. Open registration Tell your reader that you're now accepting new coaching students and then include the link TRIA Sign up page, depending on how sophisticated your email services, you can also include expiring links so that they can only be clicked on during a certain period of time. If that is the case, tell your readers that your coaching is Onley available during the next few days after that , you will close registrations. This creates urgency and will increase conversions. Email number six Reminder Subscribers about what you're offering. Sure how many people have signed up so far, what other people think about it and how many seats are left. Email number seven. The last day before closing First email. Tell your readers that there's only 24 hours left and you're coaching service won't be available after that. Remind them what they're going to learn in your program and what the benefits are. Male number eight. Last day before closing second email transition more into scarcity and that there are only a few hours left after that. Your coaching won't be available anymore. Male number 92 hours before closing. This is where you go full scarcity and focus on the change people want to make in their lives. How much do they really want to solve their problem and accomplish their goals and email number 10. Car closed. Send an email to explain to your readers that your coaching service is no longer available . Sure figures about how many people got into your program and thank everyone for their support now as you can see the last few emails only work if you have expiring links for use a software called Deadline Funnel, which does this for you. If you're just starting out, all this might be a little too technical. So instead of focusing on the deadline, you could also just focus on other benefits or give them a coupon for a discount. Keep in mind that email sequence doesn't have to be perfect to work. In the end, it's all about getting the ball rolling and then approving it along the way. Okay, so once you've met out your email sequence, you need to ride the actual emails. This might seem like the hardest part off the job, but it could be fun as well. Here's what you should keep in mind. First of all, always keep it simple and focus on the reader. There's nothing worse than an overly fancy email with lots of pictures and too many clickable buttons. Stick her letters on Lee and right, as if you were writing to a friend, offer ways to solve the problem of your reader. And, of course, don't simply talk about your product or service and how great it is. Ask yourself the following questions before each email. Right? One of the biggest pain points or struggles of my readers. What are the current girls of my readers? One of the interests of my readers? Why did they subscribe to my list in the first place? How can I solve their current problem in this email? And why should they read this email? One thing we haven't talked about so far. Our email subject lines, On average, five times as many people read this subject line as they read the body copy. That means your subject line is actually more important than the entire body of the email. Because this is such a big topic, I will talk about it in a different video in more detail and step number six. Monitor and adjust. Once all the emails are written, most of the work is done. All the responders are automated after all, but that doesn't mean you should completely forget about them, either. To get the best results, you should be monitoring the performance of your emails to identify areas that need improvement. You could also a B test changes where ideas and see if they perform better than what you're currently using the three most important performance indicators in email marketing are open rates, your click through rates and the number of one subscribes. Let's go through each quickly. Open rates are fairly straightforward. If people don't open your emails that won't even have a chance to see what you're offering . That's why this is the first thing you should look it. Plus every time a subscriber decides not to open your message, there's a lesser chance that they will open the next one. A normal operate is anywhere between 15 to 25% depending on your niche. If you have a very low open rates testing, check your subject lines first. They're probably not very interesting and need to be improved. Next. Click from Race one Sip. Subscribers have opened your email. Are they actually clicking on the link you provide? A normal click through rate is anywhere from 1 to 3% again, depending on your niche. If you think that you have a very locally through red, check. If you have a clear call to action at the end of the email and make sure your offers enticing enough for them to actually take action also check of the link is easy to find and not hidden somewhere. Lastly, unsubscribe rates first things first. Unsubscribe are always going to happen no matter what, and that's OK. Usually those people who unsubscribe would never wanted to work with you anyways. But a very high unsubscribe rate off several percent email can be a sign that you're losing potential customers. Make sure to check if the content of your auto responders relevant to your readers and maybe if you're sending too many or even too few emails. For example, if you only send out an email once a month, people won't remember you and probably and subscribe. So to wrap up this video, you now know why auto responders are extremely powerful in your email marketing and allow you to automate a big part of your business. Make sure to create your first campaign with the steps I only before and then test and improve along the way. 19. The best subject lines: just like writing good emails isn't hard, so it's finding good subject line for your email. It's also the most straightforward way to increase your email open rates, so your goal should always Beechcraft email subject lines that your readers simply can't resist. In this video, I want to go over how to write good subject lines and what actually makes them good so you can apply the principles to your business and email campaign. What you have to understand is that your subject lines have the potential to make or break your email campaign efforts. The best way to write good subject lines is by tapping into human psychology and our natural tendency. The first tendency I want to talk about is curiosity. We're all curious because we don't like having gaps in our knowledge. You can use this tendency to your advantage by leaving your subject line open ended Onley When they open your email, will they see what the subject line was all about? Think of this like a cliffhanger at the end of a Siri's in email marketing. You can spike curiosity by saying something that sounds strange or unusual, asking questions or promising an interesting gift. Here's some good examples of that. Don't open this email. Seven. Ridiculous fitness habits that actually work Check out my new home gym picks included. Is this the hottest trend? And health and fitness right now how they diet in prison or five most disgusting Thanksgiving meals. Another human tendency is slaw. Now I know that sloth isn't regarded, is very sexy, but let's be honest. We all like to be a bit lazy here and there. It's normal, and you, as a coach can use it in your subject lines. For example, you can give your readers and easier way to reach their goals by offering a shortcut or useful tips that save a lot of time or money. Here's some good examples. Yours 3 23 point checklist for building the perfect body. Lose £10 in the summer with these five minute meals years, my Complete Beach body workout or my 12 most useful meal planning tips. Targeting pain points is 1/3 effective tip for subject ones. If you really understand your buyer persona, you should know their biggest pain points in your subject line. Used those pain points to get readers to open your emails off course. You don't just want to talk about the pain point but also offer a solution. For example, how does skinny fed and build muscle at the same time? Or build bigger arms with this bicep curl variation your diet issues solved? How did not break your diet during your next vacation or look like a movie star with only three workouts per week? Next, we have funny subject lines. If you can make your reader laugh with the subject line, chances are they will also open the email. Being funny with only a few words isn't easy, but if you use your creativity, you can do it. Since I'm not a very good comedian, I can only give you one example of a funny subject line that I used. Why it's expect on your stomach is better than its expect in your hands. And the last human tendency I want to talk about is the fear of missing out. This is a huge psychological driver, and it's practically impossible to resist. You can use this fear in your subject lines by adding an element of urgency so limited time and scarcity so limited availability studies have shown that subject lines, which include words that imply time sensitivity like urgent, breaking important or alert almost always increase open rates. Good examples are urgent. When they left to watch this, your prescription is experience. Soon you're missing out on our discount. We can only get this now before it's gone. Or tonight only the perfect six pack workout. Okay, so now that we went through the main psychological drivers for effective subject lines, what should you take away from this video? Basically, that it pays off to be creative and that the last thing you want to do is use a generic and boring subject line. The thing is, email readers get bored very easily. If you want to engage your first time openers and long term inactive subscribers, you don't want them to read your subject line and think there's that weekly newsletter again that I always ignore. You have to mix things up and keep it interesting 20. How to create an effective lead magnet: elite man is one of the key pieces of your email campaign. It could completely make or break your email marketing success and then also plays an important role in building a relationship with your readers. Now, you might not have heard the term lead magnet before, but most likely already saw one or download one before. Let me give you a quick definition off what elite man it is. So you know what we're talking about here and its quarterly man. It is anything of value that you can exchange for persons email address Now, in theory, it doesn't always have to be someone's email address and could also be their phone number or even whole matters. But in 99% of the cases, we're talking about a free gift that is given in exchange for someone's email eggs. The most common lead magnets that you've probably seen is a free guide or report that is delivered in pdf form it. But there are also other lead magnets, like webinars or video courses. Please understand that the old McCool awfully magnet is to maximize the number of target at least that you're getting for your offer. The more attractive and enticing your lead man and the more people will want to download it . I also understand that nowadays people are more or reserved when it comes to giving away their email address. So you can't just ask someone to join your newsletter or email list and said People have to feel the shirt that there's something valuable in it for them, which is where your main it comes into play. A goodly magnet grabs the attention of your prospect and delivers real value to by winning over your leads with free offer your sparking their interest in you and your business, which helps you with client acquisition later on. Okay, so with all that said, how do you create a goodly man? The first thing you have to know is that to be effective, elite magnet needs to have a purpose, so Step one will always be to define your ideal client. We already did this in a different video, so I won't go over it again in more detail. Just keep in mind that it's impossible to reach everyone, and instead you really want to drill deep into your niche. The biggest mistake markers make with their elite magnets is trying to attract too many people. You want to do the exact opposite. Your lead magnet needs to be super specific. If you're lead magnet doesn't solve one specific problem that your audience has they aren't going to download. Next, you should identify your value proposition. This means giving your prospects good enough reason to download your lead. The amount of leads you will generate will directly be tied to the promise you make to your potential clients. The best value propositions are something that your clients already want. So instead of trying to create a new demand for something, you simply ask yourself what they already need and then give it to them. Find a common problem that client faces and provide a simple solution to that problem. The quicker you can get them results, the better. This is also why bigger isn't better. Don't try to write a massive able or create a 30 day email course. Think ultra specific. Usually a short checklists or cheat sheets were best because they don't require a lot of time investment from your readers. Step three is to choose what type of lead man you want to offer like I said before, Short is usually better. My favorites are one page guys checklists for cheese cheese. They're easy to consume and provide direct value to the reader. But of course, there are also other types of lean magnets you can use. Examples include tool kits, resource lists, video trainings for trials, discounts, quizzes and surveys or assessments and tests. If you're just starting out, stick to a checklist for a short guy that is delivered in PdF form. Such a lead Magnets are easy to produce and don't require a lot of time investment on your part, and then the last is to actually create your lead manager and also give it a name. The name is essentially a headline for your value proposition that appeals to your clients . I like to be very specific with my lead. My name's, for example, the six pack checklist for busy guys working 40 plus hours a week or five packs too skinny , fit and build muscle as a team. Even though these tiles wouldn't make for great book titles, they instantly show the reader what they're getting and are highly targeted towards a specific audience again. As you work on your lead magnet. Remember with sport and what exactly you're promising. If you keep those two things in mind, the process will be very straightforward. 21. Wordpress Introduction: One of the most common pieces of advice you will hear from online marketing Goose is that you need to start a block as your main market. In 99% of the cases, they will recommend a WordPress block. So that's what we will talk about, even the falling videos. We will look into what WordPress is, how it works and its pros and cons. I will also talk about whether I believe the goose are right, and if you really need a block to have success online as a coach, well, I noticed. So they used is that people are either completely for it or completely against, and there's very little new ones that bisi get. So I want to give you more balance review of WordPress and blogging for coach. After all, the worst mistake you can make us to invest all the time, a taste to set up a website by a domain and figure out how WordPress works and then learn that most of that energy and money was wasted because you didn't actually need it in the first place. So without further ado, let's talk about the pros and cons of the platform and then see how you could most effectively we use it for your business 22. How to use wordpress as a coach: in this video, I want to talk about how to use WordPress most effectively for your coaching business. I will talk about my own experience with the platform and as pros and cons as a marketing tool. Like I said in my introduction video, it seems people online are either completely in love with WordPress or they absolutely hate it. But I've never found a guide on how to use it as a coach, so I kind of had to learn all the tips and tricks along the way and figure out what's essential and what isn't. Now, before we go over all of that, let me quickly explain what WordPress is. In case you aren't exactly sure where presses the world's most popular site builder. It's behind more than 1/3 of all the Web sites on the Internet, and their two main versions were pressed out. Our and wordpress dot com we're pressed on our is the rial WordPress, and it's what I will talk about in this video. It's 100% free, and all you need is a domain name and Web hosting to set it up, where a press dot com is also blogging platform But it's more for hobby bloggers because you don't really need to host the website yourself, and you cannot change the look of the website all that much. So, like I said before, any time I will say we're press in this video. I'm really talking about wordpress dot work, where you installed software on your own hosting and are completely free to do whatever we want with it. With that in mind, let's first talk about the pros of WordPress Number one. It's that it's super user friendly, where Chris is a software made for non programmers want to block. That means The entire interface is designed for beginners who do not know how to coat. It is very easy to navigate through the pages and content on the WordPress website, and it can be organized without a lot of knowledge. This is definitely a huge plus because you don't want to learn to program just to run a website number to customize ability. There are thousands of teens, plug ins and other software you could use to customize your workplace block and make it look extremely professional. Much of the content is even for free, so you can definitely get a good site up and running for a very limited budget. If you have a larger budget, you can also buy premium themes and plug ins that turn your website into an online store or an online newspaper. The opportunities are truly endless. Number three Social Media Integration, where press allows for Hassell is integration with most social networks. As the website owner, you don't have to log into your social media accounts every time you want to share new content with your online community. The high level of social connectivity offered by WordPress and shoes that you automatically update your accounts just with one click and number four s you the plug ins on WordPress and made for simplicity and ASIO purposes. Many people have a hard time with the components that go into SQL like meta tags and descriptions where press can make these things very easy to understand and use. Certain plug ins will explain which words and phrases are best for search engine news, and that way more people can find your content and benefit from now, unfortunately, where press isn't perfect either, and there are also some cons that I want to talk about number one is that it's still difficult for many beginners. Even though setting up a WordPress block is a lot easier than coating, it still requires some work and a lot of time investment up front. If you want a nice looking site, we will have to get a theme, customize it and make sure things always looks. Move on all types of Web browsers and devices. Usually this is done automatically, but I've had several times where spent hours and hours trying to fix a bug on my sock. Trust me, this could become very frustrated. The second drawback. Slow ranking. Depending on your niche, it can take a lot of time to rank your block. Articles, even with WordPress, is optimized CEO. One reason for this is, of course, that mining and fitness marking is crazy competitive, and there are thousands of articles out there, so it's difficult to compete with them as an insight. Another component is that Google will drop your ranking if it detects low loading speed or broken wings. That means you consistently have to update your sight and make sure everything is in order unless you have someone who takes care of that for you, it can cost you up to several hours per week. Compare that to of YouTube video that you uploaded ones and then you to make sure it's played nicely and the platform works. So you really need to know how motivated you are to monitor your WordPress site and check regularly. Number three is low conversion rates. One last but major drawback is that compared to other types of content where press articles tend to not convert very well written content simply non ist powerful as it once waas and people prefer to see the face or at least hear the voice of someone they're giving their money to. So if your goal is to convert your audience into coaching clients, video content or podcasts usually do better than written articles. Off course. That doesn't mean barcos are useless. Far from at the end, you should always choose the type of content you like to create the most. But I just wanted to mention that in my experience there is a huge difference and conversion, especially between written content and videos. Okay, now that we went over the pros and cons of WordPress, what do I suggest you do is a new coach doesn't make sense to have a WordPress site. The short answer is yes, but that doesn't mean you have to block. Like I said in my video on email marketing, to build an audience, you really only need two things one a landing page and to a traffic source that drives traffic to the landing page. Now where press can be both. You couldn't write block posts that attract traffic from Google, and you can also build landing pages with the help of a few plug ins. But just because we're Priske has these truths functionalities, that doesn't mean you have to use them as a beginner. I actually suggest you only use WordPress as a landing page tour, so you collect email addresses and send people into an email sequence. Doing this is very easy, and you can literally set up everything in one or two hours. But unless you completely loved writing block hosts, I don't suggest you use it as your main traffic sores because riding quality post formatting them correctly, and getting conversions from them is a hard and takes a lot of time. Instead, you focus on other traffic methods such as YouTube for free traffic or Facebook ads for pay traffic. Conversion rates are better, and you will see results more quickly. Again. This video is not meant to bash. WordPress were say that having a block is completely useless. There are many people out there make a great living writing quality content. But they have been working on this for years and usually also have a YouTube channel or social media falling as well. So to wrap up this video, all I want to say is that just having a block is not enough anymore. And nowadays they're better traffic sources out there to still use WordPress to your advantage. You should build landing pages with it and collect email addresses. We will talk about how to do this and later videos. 23. How to install wordpress: in this video. I want to show you how you can install WordPress on your website. It's super easy and really only takes a few minutes. I will walk you through all the steps and we will use in motion hosting as the hosting provider. I've tried several over the years and it's the one I'm most satisfied with and would recommend to anyone Starting website were blocked with WordPress. Okay, so step number one will be you to choose your hosting plan. If you go to www dot in motion hosting dot com slash business hosting, you will see three main options. Launch power and pro. I suggest to choose launch or power as they are the cheapest, and you probably don't need all the options off the power plan. If you're starting a simple website on the next page, you will have to decide a few things. First is the data sent either choose US East Coast if you in Europe, which was used West Coast If you in Asia Pacific. If you're in the yes, then choose whichever is closest to you. Next in motion will ask you if you want anything preinstalled, you should click install WordPress or install WordPress plus bowl grid Bolger. It is a tool that includes a few themes and plug. It's I haven't tried it so far because I always use my own themes, but you can definitely give it a shot. It's for free after all. Under dedicated I P. You can check No, because you don't need that and the same with Quick Starter website. Now just click on continue on the next page. You have the option to added a manger you purchase. If you don't have one yet, then click. I would like to purchase the new domain and then look for you to mean in the search bar and at which ever extension you like best, then click continue on the next page. It will ask you if you want to protect your domain so that when people look it up online, your address won't show up. I wouldn't actually recommend you buy this feature because it's cheap, and nowadays privacy is more important than ever after he had continue. All you have to do is fill out your name, address and contact details and selected preferred payment message. You don't have a credit card and need to use PayPal. I suggest you use Blue Host instead. They're competitive in motion and also have pretty reliable hosting and offer pay power. Don't ask me why In motion doesn't offer PayPal. I really don't know. Okay, after you have entered your payment details and bought the hosting in motion will send you a few emails with your log in details and password. Since WordPress was already pre installed on your website, there usually isn't much you still have to do. But if you're having problems with the installation or forgot to order installed during sign up process, I will now show you how to do it afterwards. First log into your in motion hosting account management panel or a MP under your account name. Click on the sea panel. But once you do, you should get a side that looks like this. Then click on the soft take you delicious link, which is located in the software slash services section. Here, click on the WordPress Aiken and then click on the install. But you then need to fill out the install details, which is simpler than it looks. First, choose protocol. Choose which of the protocols you like best. So https or https? Www. Most websites include the www in their domain. Just so you know, next to the domain name you want to install wordpress on, just use the one you bought a few minutes ago under installing directory. Just leave this blank because you want to install WordPress on the domain directly on not on sub folders under site name Type in the name of your WordPress site and same with side description. This will be your tagline or what appears after your site name under enable multi side. Make sure this boxes unchecked as you don't want. Multi user enabled under admin user named Type in the user name for your WordPress dashboard log in and under password. Just type in the password you want. Same with email, Of course. Under language, you just choose your language and under limit log in attempts. I would suggest you enable this cheque books because it will limit the log in attempts and make sure your site is more security hacks and lastly choose a theme to install. So like none here unless you want to use a WordPress team from the drop down box. I usually installed my own themes, so I always select none here. Under advanced option, you could theoretically change the database name and tricked table prefix, but you can leave this as default, then simply hit the install button and where Chris will begin installing. Once done, you will be showing the log in details, and they will also be emailed to you. That's pretty much all you need to do now. You can log in to your side, customize it and play email addresses. I will show you how in a different video. 24. How to create your first landing page: after you installed WordPress on your website, it's time to focus on the essentials. You remember my simple formula for building an email list. It's one. You build a landing page with a leading magnet to you. Send traffic to that landing page from your favorite marketing channel and three. Rinse and repeat well. In this video, we will focus on Step one, especially building a landing page with WordPress. Now what exactly is a WordPress landing page, and how do you create one? Basically, a landing page is a standalone page design with only one goal in mind conversion. It is usually very simple in its design because you want to eliminate distractions on the page, such as navigation menus or sidebars. A landing page can be used for any online business and advertising campaign as long as it has one clear call to action. With this in mind, how do you create your first WordPress landing page In this video, I will show you how to do it with my favorite landing page builder. It's called Thrive Architect, and I've been using it for years. It's a pay plug in, but definitely worth the money with Dr Architect you're getting access to a front and visual editor, which means you don't have to code or learn any programming language to change the look and feel of your website and to create landing pages. So after you bought and installed the Thrive architect, plug in. You want to add a new page on your website, and you do this by clicking on pages on your WordPress dashboard and then on the button and new once you name your new page click on launch. Dr. Architect, depending on what theme you have running on your Web site, the page will land on will. Look something like this. This obviously doesn't look like Atlantic page. So what you want to do is click on the right hand side on change template, and then this window pops up. You can see a big selection of landing page templates that you can choose from. I personally like very simple landing pages, which is why I chose the simplest template I could find. Click on choose template. Once you have found one that you like and then wait, the template will then low. And as you can see, mine is a very simple one. with one hand line and the field to fill in the email address. Now it's time to change the design off the landing page. For me personally, the headline is true big, so I will click on the arrow on the left side to expand the design dashboard. Then I click in the heading and change the toggle with upon size on the dashboard. Next, let's change the headline itself. This should be something catchy that gets attention. Remember, you will be driving traffic to this page and promising lead magnet to incentivize people to sign up. So make this clear in the headline. So for our example, let's just say your lead magnet is a six pack meal plan, and you want to make this clear in the headline. I also like to add a second, smaller headline with a short overview of what people will get when they download my lead magnet. And lastly, I would also add a picture because, as they say, it says more than 1000 words. They should obviously be something related to your lead magnet. So in my case, I cut together to pictures and Photoshopped and then inserted them into the page by clicking on add element on the right hand side and then insert image afterwards. Just load the image and wait. Once you have inserted the image and adjusted the borders, your page, it looks something like this. As you can see, I also added another small headline above the email field, so people have a clear call to action. I know that this isn't very fancy, but what you have to understand is that the simpler landing page to the better. You don't want flashy graphics or a complicated side structure. You want a clear benefit showing the visitor of what they will get along with a good call to action. That's it. Now the last step is to integrate your side with your email provider so people actually get put on your list. Once they sign up for this, clicking the email, sign up field and then connect form to service. When you do, this page will pop up. That looks like this. Now I already have my mail chimp account connected, but you won't have anything there. So you want to click? Add new A P I connections the plug and will then load a new tab and take you to this page. There is simply click. Add New Connection, which opens a list of email providers. It's light years from the drop down list and click Connect. You will then log into the email account. And once this is done, you should go back to your landing page editor and select your provider again. In my case, this mail ship, the plug in will then ask you to what list or campaign you want to add the email subscriber . So choose the list you created for this landing pitch. Keep in mind that different email services have different ways of grouping emails or contexts, so your options might be different here, depending on what service use. And the third step is simply write what word you want to appear in the email field. I like to keep it simple and just write email, and lastly, it will ask you for the post. Opt in action. So what should happen after the person has entered the email and clicked on the but Yuria three Options Reload page, redirect a different page or show success notification. For now, you can select show success notification, so the visitor knows that they have successfully signed up. In a later video, I will show you how to build a thank you page, which is a dedicated page that will be shown after signing up. Once the thank you page is done, you would have to select the option re director different page and then insert the domain of the thank you page. But for now, this is all you need to know about building landing page in WordPress. Of course, there other landing page plug ins out there. But in my experience, Dr Architect is the best, and I recommend you use it. If you're using WordPress, it will make your life a lot easier. And it's not very expensive. Have fun building your landing pitch. It will be one of the first major steps towards the successful Internet business. 25. How to create a thank you page: In the last video, we created a landing Patriot email subscribers Driving traffic to a landing page is the best way to build an email list past. Now you probably remember from the last video that I also told you that there is something called a thank you page. It's the website new subscribers get director to after they have entered their email in the field and click the sign up button. So in this video, I will show you how to build a thank you page and how to use it effectively. To start building your thank you page, we will again use Dr Architect so again make sure to create a new page and then loaded with thrive architect builder, I loaded a different template that looks similar to the one we used for the landing page, but without the sign upfield, because we don't need it anymore. Once you've loaded the template, you need to ask yourself what you want to achieve with the thank you page, their two main ways to use the thank you page effectively. You either provide further info that is related to your lead magnet. For example, an instruction video on how to use the six pack meal plan. I promised readers when they would sign up or you already promoted product of yours directly on the thank you page. This is kind of a risky thing because you haven't built a strong relationship with that person yet, and it will seem pretty director already sell stuff to that being said. It can definitely work if you're offer us good. And if you communicated well when you bring traffic to your landing page through Facebook ads, for example, at product offer on the thank You page can have lower costs for lead, because some people will already by on the thank you page, and you can still promote other products through email newsletters later on. So with all that in mind, there really isn't a writer wrong here, and you have to see what you feel most comfortable with and what works best for you. In either case, I do think it's a good idea to style your thank you page in the following way. First, you change your headline to something like this. Awesome. Your email has been sent. Then a small second headline that explains what they will now learn or be offered. In this case, it would be a premium meal plan at a discounted price. I also like to add a sales video to my thank you page that explains the product and its benefits. Below that, I inserted a buy button, which links to the check out page and below that button. I added more info about the product and frequently asked questions. So, as you can see in this case, you would have built a thank you page that acts as a sales page. All of your email subscribers will see it, which means it's going to get a lot of traffic if you drive a lot of traffic to your landing page. This, of course, increases the chances of a sale in case you just want to explain your lead magnet and not push a sale. Yet you can use this video field to link to a video where you explain the lead magnet or give further instructions. That way, you build a better relationship with the visitor and increase their chances of a sale later down the road from your email marketing 26. Youtube for coaches: in my video on how to choose the right marking chalice, I talked about how YouTube is one of my favorite months, especially for coaches. So in this video, I want to talk about the most important things you need to know and understand before starting your very own You, too, even though there are hundreds of guys out there showing you how to make money off YouTube or even become famous thes don't really apply to coaches because our business model is completely different from someone like a blogger. Before we get started, just a heads up. I will assume you already have your niche and ideal client to find. So in case you don't make sure to watch my lessons on those topics again and take your time to do it, Okay, so once you have your niche and know who you're targeting, what do you need to know before starting a YouTube channel as a coach? First of all, niche channels don't make money through ads. This is critical to understand most people here about how famous bloggers make millions through U two s and their articles. All they're telling you exactly how much money you could make with a certain number of clicks. The problem is that all this is really only relevant for channels with a huge following. You need millions of views per month to make a full time income, and getting there would be nice, of course, but it shouldn't be your number one priority when you're starting out. Instead, you have to realize that YouTube serves as a marketing platform to let people get to know you and bring them to your science page. This brings me to my second point, which is that it's okay to be small. Please realize that the more you niche down and target specific people, the more others you exclude. But that's completely OK because you don't need a lot of clients to make good money as a coach. Let's assume you sell one on one coaching for 500 buses. That's fine. A bit of money, of course, but if you're an expert in unit and were face to face with your clients, it's still a reasonable price. So to make $3000 a month, you really only need to find six. Clients were willing to pay that price. Now, of course, after a few months, some believe, so you need to find more. But my point is that this is a lot less than the millions of people you need to reach when you're making money off YouTube pets. Since the price tag is so much higher, you can and must be more specific and targeted. Otherwise, potential clients will think your advice doesn't apply to what that means is that even a few 1000 clicks a month on you, too, can be enough to get your business off the ground and see good results. Another important aspect about usually is that authenticity is came. Don't try to be someone you're not, and don't copy other people who might be successful in your to resonate with views. We want to develop your own style and your own approach to making videos. This will set you apart from all the competition out there and help build a brand being moth. Any unusual is especially important because it will be most likely showing your face and at least some of your videos, and people will be more likely to work with you if you seem sympathetic and trust worth so again, be yourself and don't just copy others. Lastly, what you also need to understand is that successful YouTube tastes a lot of time. Just like Google, YouTube will rank your videos for certain key words and phrases. Aspects that are taken into account here are obviously abused and video engagement, but also factors like channel age and regularity up loads. Since you most likely will be starting from zero first, growth will be very slow. This can definitely be discouraging. But keep in mind that some videos take months or even years to be noticed and promoted by the L. And like I said before, you don't need millions of used to push your coaching business. That means if you're starting out, your goal should be to regularly uploaded quality content and just trust in the process. Don't beat yourself up. If your videos aren't going viral and you only get a few clicks for video, it's completely normal because you two really is a long term game. This also means that it's not a good platform if you need quick money because growth is so slow. At first, it can take months or even years for a time. Investment to pay off if you need a quick way to get new clients, go with Facebook lead as instead and build an email list. So to end this video, the four main points you need to understand before starting to you to tell as a coach our number one niche channels don't make money through X number two. It's okay to be small. Three. Authenticity is king, and for it tastes hunt. Hail. Really, understanding these aspects of YouTube marketing will make life a lot easier for you and help me not stress out about the process. 27. Keyword research for youtube coaches: before you create a new video you always wanted to cure research. Video Key What research is all about finding words and phrases that people search for to find the videos that interest them, Since you Tube is the most popular video website out there, most keyword research poor videos focuses on YouTube search By now, it should be obvious why you do this, because when you're targeting a specific niche, you want to use their keywords, phrases and language to find your content. If you identify the key words they're looking for and also optimize your videos around that key word, your video can show up at the top of the search results. They're different ways of finding the right keywords for your videos, and we will go through them step by step. The 1st 1 is the most obvious, which is the YouTube auto complete. You probably noticed that when you search for something on YouTube, the platform suggests certain key words for you. What's so cool is that auto complete Onley shows popular keywords. In other words, you took is right there telling you this is what people are looking for. For example, let's say you were thinking about making a video about weight loss. Well, when you type weight loss into YouTube, you can see that it suggests other keywords related to that term things like weight loss, journey or weight loss, transformation, weight loss, motivation or weight loss tips. All these keywords are great potential video topics, and you should definitely include them in your titles and descriptions. What many people also don't know is that there is a second way to use auto complete when you type in weight loss and add a space afterwards. YouTube shows the suggestions we talked about before, and, as you probably noticed, all of them begin with the term weight loss. But how do you find keywords or phrases that end with weight loss? For that, you want to go to the beginning of the first word. So the letter w and wait and at an underscore and then a space afterwards, YouTube will show you all the key words that end with weight loss like meal prep for weight loss, aerobics, workout for weight loss or GS seats for weight loss. Pretty cool, right? The next tool we need to talk about is key were tool dot Io. As the name suggests, it's a cure tool for a bunch of websites and basically scales three auto complete method. Instead of manually entering all the different keywords one after another, this side searches for hundreds of variations, every keyword automatically showing you all of the results. The free version will only troll you a few results and no search warrant. But if you're really interview to marketing, the premium version quickly pays for itself. 1/3 option of finding quality keywords is through competitor analysis. That way you can see which keywords have already worked well for your competitors. You could do this either by looking at the most popular videos from a competitors general or by clicking on an individual video and checking their tags. Because tags are not shown publicly, you need to buddy. It's a Google chrome extension to your browser that analyzes videos and shows you all kinds of cool insights. One of them being the video tax and the last option you have to find optimize keywords is to go through your own YouTube analytics. You can see the exact words that people use to find your videos. Just go to studio dot youtube dot com than analytics and then reach viewers under traffic. Source. YouTube search. You can see all the key words that lead to your videos. Now, of course, in most cases you'll see keywords that you're already optimizing for, because people are using them to find your videos. But every so often, you'll find the key work that you're not optimizing for but still ranking for. So if you add that missing he were to your title and or description, you can get even better rankings for your video. 28. My youtube content strategy: When I create video content that I use for sites like YouTube, I follow a specific strategy that always includes the same steps in this video. I want to show you what those steps are to help you get started with video content marketing. Even though my strategy is not the most sophisticated, it does save me a lot of time and help streamline my business. It's a five step process that looks like this. First I do keyword research. Then I come up with a title. Next I write a script, then I record the video. Then I uploaded with the script as a description, and lastly, as an optional step, I sometimes also uploaded the script as a block post to my block. Let's go through each and more detail. First, the keyword research. This is pretty straightforward, and I already explained the process in the lesson on finding the right keywords. Basically, you want to find out what your students or clients are looking for online and then create content around that. Next we have the title. Coming up with a clear title is definitely an art because you want to find a balance between getting as many relevant keywords in there while still sounding like a natural and easy to understand title. So, for example, if you found that weight loss transformation is a key word that you want to rank for, you could come up with a video title like Unbelievable three month weight Loss Transformation. You want to be even more specific. You can add even more cures in the title. For example. Unbelievable. Three month weight loss transformation. My story in Germany Since both weight loss, transformation story and weight loss transformation journey show up on the YouTube auto complete feature, this would be smart additions to make. Like I said before, we still need to make sure your video title makes sense and isn't complete gibberish. Step three is to write the video script now. This is kind of optional because some people prefer to record videos without a script and just go with the flow. That's fine, of course, but not only will the script help you as a beginner when you aren't used to speaking in front of a camera, but it will also be important later on. For improved CEO riding a video script is kind of like writing a block post. Since you will be reading an offer teleprompter or something similar, it doesn't have to have perfect spelling or perfect grammar. If you feel like you don't want to ride out the whole script, you could also use a few key phrases as a reminder of what you want to talk about when you're actually in front of the camera. Step four is to actually record the video. If I recorded video where in front of the camera, I just put my phone slightly above my camera lens with a phone holder and then read the script off my phone that I used for that. It's called Perret Teleprompter, and it's free in the APP store. When I recorded videos that Air Power Point slides with audio, I simply read the script off of my computer screen and record my computer screen. There are several programs that allow you to do this such a screen flow for the Mac or can't Asia for Windows. Once the video is recorded, you go to Step five, which is toe uploaded to YouTube. Here's where the script comes into play because you will pace it as your video to Scripture that way. You do cannot only use your title to search for relevant keywords, but also your video description. This increases your chances of being found, and since you have the script anyways, there's no additional work. At this point, you're pretty much done, but there's another sixth step that is optional. You can also post your video script to your website and use it as a block post. This block post can be found on Google and further increase your online visibility. If you then linked to your video in your block post, you automatically create a back link, which improves your video ranking, and that's basically it. As you can see, the simple strategy can really help your video on website ranking. Without much additional work, make sure to give it a try and let me know how it works for you. 29. More youtube marketing tips: to rev up this part of the course, I quickly want to give you some last YouTube marketing tips to get started. First of all, keep it simple, but invest in some good recording equipment. What I mean by that is that you don't need the fancies video recording studio to be successful in you. True, but you do need some basics for me. There are my Panasonic blue mix G seven camera, a phone stand so I can use my phone as a teleprompter and a shotgun microphone. Because my camera mike isn't the best all this together, it will set you back around 6 to $700 which might seem like a lot. But keep in mind that you will use it for years, and it's also tax deductible. Now, if you're completely starting from scratch and don't have any money, you could also use your phone camera. But as soon as some income is generated, I would upgrade next. Make sure to grab attention early on in the video. The 1st 15 seconds of your video are vital for grabbing attention. Nowadays. Theater tension span of the average person is so short that unless you hook them early on, you will lose them to some other video. To do that, you should open with a quick teaser of what you will talk about in the video and then show a quick intro. The teaser X is a short summary that sets expectations and shows people what they will learn to keep them interested. Throughout the video, you can ask questions or refer to other videos you uploaded in the past. Another tip is to keep mobile in mind. Today, mobile views account for more than 50% of video views on YouTube, so you want to record content that's optimized for cell phones. One of the best ways you can do this is by making videos that work with or without audio. It might seem crazy, but a big part of YouTube's videos are watched without sound. So if you have subtitles, you should add them to the video. If you don't, that's not a big deal, either, because YouTube ads there are auto generated subtitles. But as you can imagine, they aren't always the most. Actually, something else to do is to film longer videos, huge rewards, longer videos, which obviously translates to more watch time, which is better for YouTube CEO. You can also pack more value into a longer video, provided it's well scripted and structure. What I mean is that you shouldn't be afraid to upload longer videos such as interviews, because people will definitely watch them and your channel will be pushed more longer. Videos also allow you to include more ants, which will increase your revenue. And lastly, you can add end screens. And screens are great for referring to other videos or adding called actions like signing up for a coaching service or visiting your website. Thes and screens don't have to be very fancy, and it's just about reminding people what you have to offer, even though you probably already have a link to your service or product. In the video description, a quick visual reminder definitely helps 30. The pros and cons of facebook ads: Facebook ads are huge. Not only does Facebook as a platform used them to generate billions of revenue for them, they also help businesses all over the world made billions back through targeted traffic and special offers. But before you go into Facebook asked, there are a few things you need to know why any platform Facebook advertising has benefits as well as tropics. In this video, I will go over them to see if it's right for you as a coach. Let's first talk about the benefits of Facebook gets Number one is affordability. Even though the average price of Facebook, as has increased over the last few years, it's still very cheap when compared to traditional marketing channels. You can boost the post for a few dollars a day and then tried hundreds or thousands of clicks to your side. This makes it a great option for small businesses and anyone getting into all my market number two is, it's easy to use. Facebook doesn't really good job of making the process of setting up ass Simple, even for begins on, we have to do is select an audience design and add set a budget and you're good to go. Keep in mind that you have three main types of S that you can Facebook, including awareness campaigns to reach for people. Consideration campaigns to generate more traffic to your page and conversion campaigns to get people to click on offer or performance specific action. The third benefit is documentation. Facebook provides you with lots of information to help you create an effective at campaign and to test and improve. This includes a B tests information about current as estimations about at effectiveness and optimization off at budget. There are also cases and example campaigns you can use now, with these three benefits in mind, let's talk about the main drawbacks of Facebook. Just like with any paid advertising, you could burn through a lot of money if you don't know what you're doing. So the number one drop it is that you need a strategy. This is pretty obvious, but I believe it still needs to be said. You can't just create an ad and never look at again. Don't expect your business to explode just because you put up on Facebook. Like I said before, you can lose a lot of money if you don't have a well thought out strategy off where you'll need the traffic and then its sales funnel that is implemented. There are different reasons why Facebook ads may underperform, but the most common ones are that you didn't collect contact info off the traffic generated . That the targeting was bent, meaning you selected the wrong demographic. That the at image wasn't appealing, that the ad copy wasn't good and that there wasn't any follow up through email campaign later on. This brings me to the second drop, which is that it's very time because of Facebook's ad isn't something that you can create that forget. You constantly need to track it and improve it. This obviously means you also have to stay up to date with changes on the platform and monitor your absolute databases because people can comment. And like your aunt's, you also want to see what kind of feedback you're getting. So you know what works and what doesn't. And the last drop of Facebook ads is that they decreased organic reach. That means no one is seeing your content unless you're paying for it. Like it or not, this is the new online reality, and we kind of have to accept because people are liking more pages and friending or people they're being fed more and more content on Facebook. Is it only useful and what they want to see? Not really. The influence post their shown are based on an algorithm which decides what is important or valuable content on what is. So even if you're putting out great content but don't pay for it at chances are we'll get buried in the timeline now. That doesn't mean you have to pay for Facebook ads on all of your posts, but it makes sense to invest a little bit of money for your most important works. Okay, now that we talked about both the benefits and drawbacks Facebook ads, what is my conclusion? Is it still worth your time? Months? The short answer is yes, definitely. If you follow my videos and implement what I teach my courses, you will be able to come up with a good strategy that allows you to generate money with Facebook ads instead of losing money with. And right now, I would say Facebook ads are still the most effective paid traffic source for small businesses and coaches, and it will most likely stay that way for the next few years. 31. Setting up your first lead ad: like I said in an earlier video, I believe Facebook ads are still the most effective paid traffic source for small businesses and coaches, and it will most likely stay that way for the next few years. So in this video, I want to show you how to set up your first lead at in Facebook. Please keep in mind that there are two ways you can do this. You can either use Facebook's native lead adds function where you promote a post and email addresses are collected within Facebook Ory linked to your own West side, where you collect the email addresses in exchange for your lead magnets. In this video, I will only be talking about the second option because using your own side allows for more customization, and you have full control over the design and feel Decide. With that in mind, let's get started to set up any Facebook lead at you need a Facebook business manager account, so step one. Go to business dot facebook dot com and create an account. If you don't already have one, then the next step is to click on the three bars in the top hand, left corner and choose. Adds manager. This is where you create and manage all your Facebook ETS. OK, now it's time to create your at. Go ahead and click. Create Facebook does a good job to guide you through the process. Once you selected to create a campaign, you will see this. I know this looks like a lot of buttons and info, but bear with me. Basically, it's all about selecting your campaign objective on Facebook. You can choose from a handful of campaign objectives that met your advertising goals. We want to keep our lead at its simplest possible. So all we want to do is drive traffic to our landing page, where we will capture the email addresses so we will select traffic under consideration. Now, if you're already familiar with Facebook at you probably know that we could also have selected conversion in case we have a Facebook pixel install on our website. But this would add another layer of complexity at this point, and I believe for beginners, it's best to keep everything as simple as possible. After you've decided on your campaign type, let's give the campaign and name. This may seem like a fairly simple step but it's actually very important to adopt useful naming habits right from the get go. That way you won't be confused later on when you have dozens of campaigns in your dashboard , so make sure you pick a name that makes sense, and you probably also want to include the date range the campaign will be running for. For now, don't worry about a B tests and simply leave the two toggles as its When you click on Continue, you will be taken to the next page, where you have to define your target audience. Since you don't have an existing audience, we will create a new one. This is where it pays off. If you did your homework and define your ideal client avatar before. For example, if you're targeting men there are between 25 35 were also interested in CrossFit. You can select all those characteristics here as you build your audience. Facebook will display your estimate daily reach and tell you if your audience is too big, too small or if it's just right. You can target lights or interest on Facebook behaviors or demographics and create very specific audiences to use in your campaign. Setting up the right Facebook target audience is of huge importance for the final results of your ads because you only want to show you as to people who might be interested in what you have to offer. After you have selected your audience and scroll down, you get to placement by default. Facebook selects automatic placement, which can include Facebook, instagram and audience network, but usually it will use the placements optimized to give your best results. You can also choose to edit your placements if you have some info on what placements work best for you. Even though Facebook does a pretty good job at autumn izing your at placements, the cost per results can different quite a bit, depending on the placement you're using. That's why later on, you want to split, test different elements of your campaign to find out where your customers are and meet them there. The next step, then, is to pick the right budget for your campaign. This is done under budget and schedule. To keep things simple, I will assume you have a limited budget and only want to test things out with your first at so what? We will do is set a daily budget of $5 set the time of the ad for two weeks. That way, you will spend $70 in total and don't need to worry about spending a lot of money, even if your ads end up not being a big hit in the field optimization for ad delivery, you want to select either link clicks or land page views. Link clicks means that Facebook will show you asked to, those people were most likely to click on it here. It doesn't matter if the page gets fully loaded or not, whereas landing page views are clicks that fully load the website, which means there are more valuable than normal clicks. For now, let's just go with landing page views on the next page is where the magic happens. Here, you will design your ad and make everything look cool. Since we're keeping everything as simple as possible, you will select single image or video under media. You upload your image, and there are a few things you need to keep in mind. The recommended image dimension is 1200 times 628 pixels, the minimum with and height are 600 pixels. The recommended image form it's RJ Peck or PNG, and images with 20% or more of text could increase chances of rejection from Facebook To give you an example of what an ad could look like along with the at copy and call to action , here's one of my aunts that I used to collect email leads a while back. If you want to compose the video and read all the details, obviously under website you're out. You want to enter the euro of your landing page. If you don't have a landing page yet, don't worry, I show you how to set one up in a different video. At this point, you're pretty much done. Once you submit the app, Facebook will review it. And if everything is okay, it will go life right away or on the starting date that you define. I hope this step by step guide make things a bit easier for you and showed you how to get started. 32. Facebook pixel and conversions explained: one key tool and Facebook ads I haven't talked about yet is the Facebook pics. So Facebook pixel will help you get the most out of your social ad budget, and it works very well once installed. So in this video I will show you how it works and what you need to know to use a tree advantage. So, first of all, what is the Facebook page? So the Facebook pixel is a piece of code that you put on your website. It collects data that helps you track the behavior of Web site visitors, which in turn improves the effectiveness of Facebook ads That's you build targeted audiences and re market to people who have already taken a specific action on your website . It works by using cookies to track users as they browse with your website and click on your Facebook ATS. The reason you want to set up the Facebook pixel is because it provides important information you can use to optimize Facebook ads and better target your potential clients and customers. Facebook's pixel data helps make sure you're ads are seen by the people who are most likely to download your lead magnet or buy your products. This allows him to improve your place for at conversion rate and get better. All right, Even if you haven't used Facebook ads yet, you should install the Facebook pixel now because it can start collecting data right away and use it for future acts to give you a better understanding of what you could do with the pixel here, some of the most common uses one is conversion. Tracking the Facebook pixel allows you to see how people interact with your website after viewing your Facebook at. This is especially great because you can tell the pixel to track certain events as conversions, for example, when someone enters their email address on your landing page. That way, the more people enter their email address, the more Facebook understands your ideal audience and will only show your ads to those people to Facebook Retargeting. Next, we have Facebook retarding, which allows you to show targeted ads to people who have already visited your site. You can choose to get really specific here. For instance, you can show people a different ad if they were about to buy a product, but abandoned the shopping car or added to a wish list on our website. Three. Create lookalike audiences. You can also use the pixel to page look alike audiences. These air audiences of people who have similar likes interests and demographics to people who are already interacting with your son Selves. Expand your potential customer base off course. These are just three examples of how you can use your Facebook pixel, so now let's see how to install it on your website. First go to business. Start facebook dot com and click on the three Bar Aiken in the top left corner. Then select all tools in the bottom right corner. Under event manager, you will find the option pixels, Then click the green created pixel. But next, name your pixel. Enter your website, you're out and click create. Once this is done, you have to add the pixel code for your website. There are a few ways to do this, depending on what website platform you use. If you're running a wordpress block, you need to click manually. Installed a coat yourself that should display the Facebook pixel tracking coat. After copying the coat, you have to install it on every header section of your page. WordPress. I know this sounds scary, but don't worry. There's an easy solution for this. Simply download the free plug in called insert headers and footers. Install it and then go to settings. Insert headers and footers and paste the Facebook pics of tracking. Coat into the scripts. Next, you save your changes and then you're done and that's it. There's just one more step. Before everything is ready to go. You have to make sure the Facebook pics, those actually working. To do that, you install the Facebook pixel helper chrome extension. Once you have the chrome extension open, visit your website and click the extension. You should see a feel saying one pixel found on this website, and there you go. Everything is set up and you can start using your pixel for better conversions, trekking and cost of audiences. 33. How to use the facebook pixel for better lead ads: in this video, I will show you how we can use the Facebook pixel toe. Optimize your lead ATS. Remember that the goal of any lead ad is to collect email addresses from potential clients at the lowest cost possible. Since the Facebook pixel can track who visits a specific page on your website, we can use it to improve your ad efficiency. To do this, we need to create a conversion event. First, go to business that facebook dot com and click the three Bar Aiken on the top left and select all tools in the bottom right corner. Under events Manager, you will find the option custom conversion, click on it and then on create custom conversion. We'll see a picture that looks something like this. You want to fill in the name for the conversion and select your pixel from the drop down menu under select source for your website. Then, under Rule one, you leave the euro as is but select equals instead of contains. Now he pays the website your all of your thank you page in the field where road enter your URL off. Thank you Page. If you don't have a thank you page yet make sure to first watch my lesson on how to create a thank you page and then come back to this step and paste the euro off the thank you page you created here. Once this is done simply had created and Facebook will have a conversion set up. Now, at this point, you're probably wondering what we just did. Basically, we created a conversion for when someone entered their email on your landing page. What you have to understand is that even though the Facebook pixel is very smart, it cannot track everything. For example, it cannot track the act of entering an email address. So we had to figure out a work around to tell Facebook if someone successfully entered their email address by putting the girl off the thank you page into the conversion event. Facebook registers a conversion every time someone lands on the thank you page. Since the only way to land on the thank you page is by entering an email on your landing page, we have achieved what we want. Now Facebook will use these conversions and analyze what type of people are most likely to land on the thank you page, meaning who's most likely to leave their email address, and then they will only show ants to those people. To do that, you will have to set up your ad campaign a little differently than we did before. Instead of optimizing for traffic, you'll be optimizing for conversions on the Create a new campaign dashboard on the next page. Under conversion, you will have to fields first the pixel field, where you should be able to select the pixel you install on your website before and then the conversion event, where you select the conversion that we just created for when people land on your thank you page. The rest of the ad set up is exactly the same as before, so we won't go over it again. Even though setting up custom conversions is really simple. It's also extremely powerful letting Facebook analyzer Website data will bring down the cost per lead and keep it to a minimum. One thing you have to keep in mind, though, is that you have to give the algorithm a bit of time. It usually takes a day or more to fully kick in, which means cost for conversion will initially be higher and go down over time. So half patients and let the Facebook pics will do its magic. It will pay off eventually.