Transcripts
1. Welcome to the ChatGPT Marketing Funnel Class: Hey guys, welcome to
this skillshare class. In this class, we will
learn how to use ChaTPT to create a complete marketing
funnel for your business. And this is great because
it will help you. You will learn how to use AI, artificial intelligence
to brainstorm the most optimized sales funnel for your company to sell
any products that you have. We will start from
the beginning. So if you have never
created a salesfunnel, this is the course
for you because we will show you how to
do it step by step, how to optimize it. And by the end of the course, we will have a complete
marketing funnel, all planned and ready
to be implemented. And the great thing is that
we are using technology, we are using AI to create a funnel that touch
your customers heart. Let's start with the
class in the next video.
2. Create a powerful marketing funnel with ChatGPT: Here we would talk
about how you can create a complete
marketing funnel using GPT optimize for your target audience to sell your products,
your services. So doesn't matter what is the marketing goal
that you have. This funnel that we're
creating here will be optimized and personalized
for your specific goal. So if you want to
sell more products, more services, if you
want to collect lead, if you want to promote your
brand all over the world, doesn't matter what tal, this will help you achieve that. And, you know, building a
marketing funnel sometimes can be time consuming because you need to think
about the strategy, you need to think about
your target outings. What is the free lead magnet
that you will give to these persons in exchange
for their information? And all that can be very
complex and also consume hours, days, maybe weeks of your time. Okay, but now the
good news is that now with GPT and
artificial intelligence, we can do that in a few minutes. And that's what we're doing
here in this section. So please keep watching
this lesson here, because here I will give
you the fundamentals, the steps that we are building
here in this section. Okay, So I want to chat GPT as you can see
here on screen. And I asked a simple question, how can I create a
marketing funnel with GPT? And here
is the answer. Gpt can help creating a marketing funnel by
generating content ideas. Stage of the funnel, creating a compelling
copy for ads, landing pages, automating E
mail sequences, sequences. And here are the steps
that we are using here in this section to build your
marketing funnel from scratch. Number one, we will identify your target outings
and buyer persona. That's important because
if you have that, we can build all the funnel base and optimize on
this yer persona. So, if you are watching
this course in order, you probably already
have the er, persona. If that's the case, you can jump the video where we
work on the vier persona. And number two,
we are developing a free lit magnet to
offer to your audience. What is a lit magnet? Let Maine is something
that you offer for free to your audience in
exchange for their information. You may see that already online. Sometimes you go to a website, they say, hey, do you
want this free report? Enter your e mail here,
your name, your e mail. Do you want to see this video?
Enter your name, e mail. Do you want to access my free ebook for example?
Enter your information here. All these things. The webinar
is a really popular one. All these things are let magnets and sometimes you
may be thinking, okay, if I want to give a free E book, how long it will take me to write an E book about my topic? I mean, it can take you days or months to write an E book. A book, right? But
not now because we will be used GPT
here in this section. After we have delete magnet, I'll give you all the
examples that you can use and how to create each,
each one of them. We'll create a landing page copy to use to drive people
to that landing page. And in this landing page, you will collect their name and e mail, You
will have the page. It will be a website
where you have the copy, the headline, everything there to collect their name and email. I will not build a website here. Okay. We will just use
GPT to build the copy, the text, the title, a copy that need to create that desire on your
customer heart for your products and service
and need to be good enough. So they want to give you
their name and email. We will create that with
GPT, not the website. If you don't know how
to create the website, you can check other
courses we have where we teach step by step
all the process. Next number four, we'll use GPT to generate copy for your
social media ad campaign. If you want to create
ads to collect leads and send people to the funnel, we are
doing that too. Here also one of the things
that is most time consuming. We'll use GPT to create, automate E mail sequences for people that
are in the funnel. Once we put people
in the funnel, they start and they get
your free lit magnet. I mean, that's just
the beginning. We need to start sending E mails to these people saying, hey, thank you for joining the final, thank you for joining
here the community here is the free lit magnet. You can access the document
here on the links. Also, after that, we
will send some other e mails where the
goal is to increase the relationship you have with your client and the
trustful relationship that they have on your products, your services, your
company in you. And by the end of the sequence, the goal is that they will open their wallet and
buy what you offer. And number six, we can
measure the effectiveness of your funnel and make
improvements based on data. Okay, we can use
also GPT to do that. These are the six
steps we are doing. In the next video, we will be identifying
your buyer persona. Again, if you already
have a by persona, just jump the next video
and go to the next one, which is about the free
let magnet. See there.
3. Identifying your buyer persona with ChatGPT : In this case, we are starting with a clean chat, a new chat. If you already have
a buyer persona, you can use the same chat
that you used before where you discover where you work with Chat PT to get to
your buyer persona. In this case, we are
starting from scratch. If you don't know
where to start, start with me here from
scratch, new chat. We are coming here to
chat PT and we are using this prompt saying help me to identify my target audience. Ask follow up questions
until you have all the information
you need to create a buyer persona and target
audience for my business. Let's see what happened. Here we have, here it
is asking now, okay, tell me more some basic
information about your business, what products you offer, and this will help me to
understand your audience. So first we will send him
information about what we sell, who is the target audience. And after that, the
ChgPT will send you a few questions to have a more detailed
information about it. Let's do that. We are an
online education company that creates online trainings and courses about digital
marketing, for example. Okay, Of course,
you will add here your exact description
for your business. Let's go with this. Let's see
what happened. Okay, great. Let's start with
some basic questions to identify your target aliens. Here are the questions
that I talk about. We have ten questions we
will reply one by one. And again, I will do
it really quick here, but I want you to
spend time here giving as much details as
you can for GPT. Number one, who is
your ideal customers? Business owners
and entrepreneurs. Excellent. I will press shift and enter to go
to the next line. What is their age range? Let's say 30 to 45. Number three, what
is their gender? Both men and women. Four, The level of
education, high degrees. Let's say number five we have. What is their occupation
or industry? Not sure. I'm not sure. If
you are not sure, you just put not
sure or you can say, help me to identify that. It will ask you
follow up questions about that specific question. Where do they live?
All over the world? Number seven, what are their
interests and hobbies? Technology, marketing, sales and passive
income for example. Number eight, what are the pain points challenges when coming to
digital marketing? Okay, I tell GPT that this is
the thing that I work with. This is my industry in this
case is digital marketing. Now this is an
important question. What are the pain
points or challenges regarding your topic
digital marketing? In my case, I'll say that they are having a hard
time creating ads, an online presence, and using digital marketing
to grow their business. Okay, next number nine. How they typically
consume content, I think it is, is
covered by the prom. Let's say they read blogs, social media on
Youtube for example. Okay, let's go with this.
Let's see what happened. We forgot about the last
question, but that's fine. You see here, it created
a buyer persona for us. This is fantastic,
this is what we want. It's creating an ideal
customer for us. It's saying, okay, the
buyer persona name is Sarah, age 35. She's female education, bachelor's and master's
degree occupation. She's entrepreneur, a
small business owner, Location anywhere in the world? Hobbies, technology sales,
passive income, pain points, difficulty creating ads,
content consumption, motivation, and all information
about the target area. So now GPT knows Sarah, which is your buyer persona. And now we are ready to
go to the next step of the phone where we
are creating leads. Not least actually,
I'll have let Mac next for this buyer persona. Okay, see the next one will
be a great lesson. See there.
4. Creating a lead magnet with ChatGPT : Okay, now we will
create Lit Magnet. But maybe you are not sure if you are creating
a free e book, a webinar, a video
series, maybe a report, or what is the best litnet you can use for your buyer persona for your target outings? We'll ask GPT now that it knows the buyer persona,
we can ask, okay, what are some ideas for
lit magnets we can use? What are lit magnets we can
use for your target outings? Just ask directly,
what are some examples of magnets I can
use for my persona? For my persona, for example,
let's see what we have. Great questions, here are
some ideas. Free ebook. Get a free ebook that provides tips and some strategy to
optimize digital marketing, blah, blah blah. Webinar,
Excellent checklist. Create a checklist
of that outlined the essential steps to create a successful digital marketing
campaign. Great idea. Free trial, that's another
idea for free lead magnet. If you have a service, let's
say you have a service, of planning your ads strategy, for example. That's
your service. You can offer a free
customized plan for this specific lead. If they leave their information,
their name, and email. Usually the conversion are higher because you are offering some free lead magnet that
has great value for them. Okay. Also case
studies, quiz template, Provide a free template
or guide that create effective digital
marketing assets such as social media, post
email newsletter. We are going, let's strike
a few of them here. Let's go first with
the checklist. I will just copy this
checklist and I will say, help me create past here checklist checklist
to use as lit magnet. Okay, you see here, create a checklist that outline the essential steps of creating successful digital
market company. Let's see what we have.
Short, Here is a checklist. You see here, number
one, target Audis. Number two is creating
your free lit magnet. Of course, this is not ready
to send to your audit. You need to copy
this information that GPT is generating for us here and you can paste that
on, maybe an infographic. Maybe you can create
actually a checklist. You go to Canva.com and you see the checklist
there. Let me show you. Really easy to do, Canva.com
We search for checklist. Let's see if we have a
template for checklist. We do. You see here there are a lot of templates for checklist
that you can just click on. Any that is free or you can
pay for it if you want. Most of them are free.
The one that you like, let's say we like this one, we can customize, we
can start editing this checklist with information that we just created on GPT. Fantastic. Immediately
you already have a, a free lead magnet of high value that you can
offer to your outs, let's say we don't want to. We like the checklist,
we will use that one, but we also like to
use the free book. I mean, but when you think
about writing an E book, that's a complex task, right? So let's ask Chuck GPT here. Please help me to write an E
book to use as a lit magnet. I will paste what I copy from the Cha GPT suggestion
here saying free ebook offer a free
ebook that provides tips for optimizing
digital marketing efforts, tailors to small business
owners and entrepreneurs, which is actually
my buyer persona. I will edit this, I will delete this and I
will say, let's see here. Let my an E book, okay, write me an E book as a
let magnet an E book that provides tips and strategies to optimize digital
marketing effort. Let's see what we have. Usually it won't write the
whole E book right there. It will show you the
title of the E book, the chapter, the specific
topics for each chapter. Now that you have the structure, you have the outline of the E book as you are
seeing here on the screen. You can go and create
each separate section, and I will show you how
to do that super easy. In a few minutes, you will
have the E book ready for you. First step, you see here title, The Small Business
Owner Guide to Optimizing your Digital
marketing Efforts. If I am a small business owner, which I am because
I'm buyer persona. My persona is a small
business owner. They identify immediately
with the title. You will like this specific
E book you see here, chapter one. Understand
your target. Out in chapter two, setting your digital
marketing goals. Chapter three, choosing the digital marketing
channels, blah, blah, blah. All is here for them and
you have bullet points. First thing, you copy this
outline to Word or to any document or any software where you can edit texts like Google Docs Word.
That's up to you. Once you have that, we will ask GPT to write each chapter. We can go here and say
copy this chapter one with the bullet points and
we come here and say write this chapter in details. Also talk about each one
of the bullet points. Okay, I'm just coming up
here on the flight with some prompts for GPT so you can optimize this even
more if you want. You can give more details. You see here chapter one, understand your target ones. You see writing
everything for us. It's not long. If you think it's
not long enough, you can ask GPT to make
2000 words or 5,000 words, or 10,000 words. It's up to you. So you can determine
all these details. And you can come also here
and expand in some areas. So you see that
chapter one is ready. So we just copy and paste
on your Word document. Say go now and create
chapter two. Chapter three. And at the end of 10 minutes, 10 minutes is you'll have
a complete ebook about how small business owners can optimize their digital
marketing efforts step by step. This is how you create
a free let magnet. Of course, if you
want to do like, let's see, let's go
back to the list here. If you want to do a webinar, or a case study, or a quiz, or a template, let's
say we want a webinar, We can just ask GPT. Okay? Gpt. I choose to create a lead magnet,
that is a webinar. Please give me ideas and detailed information or write a script for the
webinar word by word. Everything that I need to say on camera or when I'm
doing the webinar. You can do that too, so you don't even need to
think about it. You will just optimize it, edit, and make sure it gets to
your customers heart, which is the main goal of
this free lead magnet. So so far in the
marketing funnel, we know the buyer
persona, we define that. Number two, we have already you let magnet, your
free lit magnet. So now we are going
to the next step. And the next step is creating the landing page copy using Cha GPT to convert
visitors into leads. Okay, we will do that
in the next video.
5. Creating copy for the landing page and social media with ChatGPT : Okay guys, let's
develop the copy for your landing page with GPT
and also on this lesson, very important, some social media post that you can create to promote this and capture
more leads for your funnel. Okay, so before we go
and say hey create, write a copy for a sales funnel, for a landing page. I want, and we explore
this before in the course. I want to share with you one
little secret about GPT. That for me helped me a lot. Because when you
are writing like sales pages or sales
copy or a video script, when you need to sell something, it's important to know
what are the ways, the techniques, the
copyrighting techniques that Ch GPT can use. And to know that. To figure
that out as we saw before, you need to ask a
simple question. You asked about the
copywriting frameworks. You say, what are the or? Make a list. Make a list
of all the copy writing frameworks that you
can use to write copy. Let's see. You will have a
list of all you see here. Ada, which is one of the most popular attention
interests and desiring action, PAS problem, agitate, solve FAB features, advantages
and benefits. The four Ps. Promise, picture, proof and push before and after breach the five C's Clear, concise, compelling,
credible customers focus and the
great, big promise. So you have all these
copyrighting frameworks that GPT can use. And you can say, hey, instead of saying just write
me a sales letter, or write me a landing page. You can say write me
a landing page for this target persona to sell this specific product
using the framework X. And with that you have the most optimized copy that
you will ever see. Let me show you, here we are on PT and we are using this
prompt as you see saying, write a landing page copy, optimize for my buyer persona, where I will sell and you enter
your products or service, use the copyrighting
framework and you choose one of the copyrighting
frameworks we just explore here. You are also saying
include the headline. Let's see here,
Include a headline, include the sub headline, and all the elements
of an optimized copy. Let's make that happen
in the product. Here we need to change and we will say that we are selling online course about e mail
marketing for example, use the copy framework, the one that I will use. Now let's see frameworks
assigned to big promise. I will go with the
promised or let's go. One of my favorites is actually the FAB features,
advantages and benefits. This is one of my
all time favorites. I will just copy that
and paste it here so GPT knows the
framework we prefer. Excellent, Now I just hit
Enter and let's see it happen. Here's a landing page optimized for your buyer persona, Sarah. Which is the name of
my via persona that is interest on digital marketing,
blah, blah, blah, Okay. Headline. Look at this
master the art of e mail marketing with or comprehensive online
course. I love it. Subheadline, transform your
email marketing efforts and achieve your business goals with our step by step course. Love it are you now start writing the
copy of the landing page using the framework that I requested which was features,
advantages and benefits. Ab you see here, are you strong in making your e mail marketing
campaign succeed? Are you tied, blah, blah,
blah, low, open rates. The features expert
lead instruction for experienced digital market. Step by step
guidance advantages. Learn from an experienced
digital marketing, receive personalized feedback, feedback benefits increase. What I do usually is copy the benefits and
I put it here on top of as a first item hit on the list because it's the most attractive
to my audience. Usually increase your
e mail marketing or click and open rates, that's what everybody wants. Build a stronger relationship
with your subscribers. That's what everybody wants. Generate more leads and sales from your e mail
marketing campaigns. Another thing that my
target audience wants, achieve your business goals
and grow your revenue. You see, everything is here. I can just copy this
and transfer to my landing page where I
am creating the website. Okay. Again, I'm not covering here how to
create the website. Okay. I will have other
courses where I show that. But this is the
main thing. This is the most difficult thing
to create the copy. Now that we have
this, we can just go and create posts
for social media that will promote
this landing page and attract people to your
funnel. Let's do that. The prompt we are using
for this is this, Write a post about
you put the topic there to be posted on
social media platform. You add the social
media platform, remember to optimize the
post for my buyer persona. And add a call to
action at the end, driving traffic to
my landing page. To the landing page
that we just created. Let's add the topic here we are, talking here about
e mail marketing. Okay. The social media will be, Let's go with
Facebook for example. You can choose any social
media Facebook, and hit Enter. So here we will have an example of a post for Facebook
optimized for my, a persona you see
here, attentional, all business or small business
owners and entrepreneurs. You are looking to take
your e mail marketing to level blah, blah, blah. And here is the call to action. Enroll now and start optimizing your email marketing
efforts with our comprehensive,
comprehensive course. Click on the link to
learn more today. So you can copy this
edit if you want, Optimizing even more, and you
post that on social media. You can create for
Facebook, Instagram, Twitter, any social media
platform that you want. In the next video,
we continue writing one of the most difficult things that we need
to write here, which is a whole e
mail sequence that now we have people inside the funnel and we need to
start sending e mails. We are doing that
in the next video.
6. Writing a complete email sequence for your funnel with ChatGPT : Key guys, so far, we identified
your target outings. We created the free lead
magnet, more than one. We created a copy for
your landing page. So by now you probably have
your landing page ready. You have exposed for social
media so you can start driving traffic to the top of the funnel to your
landing page, right? We did that with GPT. And now what happened once people get into
the landing page, when they go to your
landing page and they say, man, I like this. I want to download
this free Evo, let me enter my name and e mail. They enter the submit, they send you that information. And now what happened right now, they will start receiving
e mails from you. The first e mail
probably will be the lead magnet that
they are receiving, that they need to receive
the link to download, to watch whatever you
are offering for free. And after that, we need
to nurture these people. We need to nurture them with information, with
valid information, with information
about your products, your services to increase the relationship
you have with them. And we need to write
these e mails. And at the end, they will have a huge desire for your
products and services. They will be ready to buy. They will buy, That's
the last e mail, the transactional e mail. We will write all
these with Chat GPT. I will show you the basic way to do it and you can optimize from then to adapt all these for your business
and for your target out. Okay, so let's go
here to the chat. And we will use
this prompt here, write, and you can enter the number of
emails that you want. Let's say that we
want five e mails for an e mail marketing
campaign about. You can enter the topic here, let's say digital marketing
or anything like that. But in this case we will
change this a little bit. We'll say an E mail marketing
campaign for the funnel. The marketing funnel
we just created. Remember to optimize
for my buyer persona. So this is fantastic, and you can add more information here. You can continue
here saying, okay. Also please remember the first e mail is
a welcome e mail, where we need to deliver
the free let magnet. You can write all these commands and you can create three
e mails of content, of valuable content
about e mail marketing. And the last email
is a transactional e mail where we invite them. We have a call to action at
the end inviting them to click on the link and enroll in the course to buy your
products or your services. I recommend you that you give all this
information to the chat. On this case, I will just
go with the basic one, because we don't have
any real business here. We are just doing an example. So let's go here.
Let's see, email one. This is the result
that you will have. Introduction, unwelcome. And the subject line, It gives
you also the subject line, so you don't need to think
about the subject line. Welcome to your email
marketing course, Dear Zara, which is the
name of the avatar. Welcome to the comprehensive
marketing course. Blah, blah, blah.
Email number two. Understanding your
target audience. You see defining
your target audience with a more effective campaigns. The e mail two is a value. E mail is an information E mail where you are adding
value to them. You are not asking for purchasing
or anything like that. Email three, creating
compelling email content. Again, value email. Email four, designing email campaigns to engage. The engage and convert. Remember we are talking about an e mail marketing
sequence here. Number five, optimizing and measuring your email campaigns. You can just copy
this edit to make sure it has the feeling, the way, the tone of your
company, your brand. And put that on to work on your email marketing campaign
and also to your funnel. Every time somebody goes to your funnel, they
enter the information. They will start
receiving these emails every day or every other day. You can configure that too. Okay, I hope you do this. And I'll see you
in the next video.
7. Final Project: Welcome to the end of the class. I'm happy to see you here. You went through the class, you learn all these strategies, and now it's time to
apply what you learn. So we are doing that, creating a final project for this class. And this is important
because it's the way to actually put into
action everything you learn and create your real marketing funnel using GPT to do that is
super easy and simple. You scroll down here
on Skill Share and you see we have projects
and resources area. So you have all the
project instructions that I left all here for you with all the details
that you need to follow to create your optimized
marketing funnel. When you are ready,
you click and submit project
here on the right, and you will submit your
marketing funnel here. This is great because
by doing that, you are sharing
your project with the community and you are
opening for positive feedback. Thank you for taking
the class and I hope to see you in
the next class.
Diego Davila, Entrepreneur and Social Media Innovator
