ChatGPT for Content Marketing, Blogging and Social Media - Authentically and Google-friendly. | Victor David | Skillshare
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ChatGPT for Content Marketing, Blogging and Social Media - Authentically and Google-friendly.

teacher avatar Victor David, Business coach and public speaker

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      ChatGPT for Content Creation, Marketing, Social Media and Personal Projects

      1:10

    • 2.

      Skillshare Project working with ChatGPT

      1:04

    • 3.

      Your ChatGPT Account and the Main Features

      5:16

    • 4.

      Separate Topics and Content to Write About

      4:32

    • 5.

      Prompt Engineering

      4:42

    • 6.

      Free Prompt Generator

      7:43

    • 7.

      Content Sculpting

      6:52

    • 8.

      Topic Mining

      2:05

    • 9.

      Hybrid Content Creation for All Platforms

      4:37

    • 10.

      Social Media Posts with ChatGPT

      5:32

    • 11.

      Source Free to Use Images for your Social Media Posts

      5:31

    • 12.

      Create Images with DALL E 2

      5:17

    • 13.

      Practical Example: Cover Letter & Resume

      4:58

    • 14.

      Practical Example: Create a Bedtime Story

      1:38

    • 15.

      Practical Example: Tutor a Mathematics Class

      2:23

    • 16.

      Practical Example: Write a Speech or Songtext

      2:29

    • 17.

      Productivity and Web Apps for ChatGPT

      3:11

    • 18.

      Explore the OpenAI Playground and other AI Models

      3:19

    • 19.

      Review of the Course & Wrap Up

      2:34

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About This Class

ChatGPT is a very handy tool to create content, blogs, social media posts and other text, fast. However, you want to stay true to your tone of voice and provide content that is engaging and authentic. In this course you will learn all aspects of the software and all the steps to use it to your advantage to create beautiful content appreciated by your readers, on social media and by Google.

Key topics we will cover are: 

  • How the software works and how you can use all features of the platform.
  • Prompt engineering and Content sculpting to create content that matches your style and personal branding
  • How to work around limitations and how to use the software via other apps
  • Create blogs and other content fast, whilst being authentic and original
  • Lots of examples including professional and personal content creation topics
  • How to use ChatGPT for your social media strategy
  • Build your lead generation strategy with ChatGPT content

The course is intended for both absolute beginners and people with some experience in ChatGPT, but would like to get better at it. At the end of the course you will be a pro in using ChatGPT for content marketing, SEO and so much more!

Meet Your Teacher

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Victor David

Business coach and public speaker

Teacher

10+ years of experience in marketing and business at client & agency side. Master of Science degree in Economics & Business. Topics of interest: productivity, marketing, networking, artificial intelligence.

 

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Level: All Levels

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Transcripts

1. ChatGPT for Content Creation, Marketing, Social Media and Personal Projects: Hello everyone. You may have heard of jet GPT, the latest thing on the Internet that can write content for you, isn't that great? It can write marketing plans, write long-form content, social media posts, translate stuff for you in all different styles just exactly as you would like it to have. However, it is also a bit of a catch because if you just copy paste or jet cheap tea rice for you and to your socials or into your blog. It sounds a little bit generic and not like you. In this course, I'm going to show you exactly all the steps that I undertake for my own websites. Jesse beauty in the right way, in an authentic way so that the topics and the content that you present to your audiences really you and not just sounds generic or AI generated, even though we're using AI to make your content even better. Now I'm Victor David. I have over ten years of experience. That's client-side, HE side. And I'm also a public speaker in marketing and in discourse. I'm going to show you exactly how I use it so that you can benefit from it. Then at the end of the course, you will know how to use jet GPT in a right way, make your work more efficient, work fast, and also have a little bit of fun along the way and doing it. So please join me in this course and we get started. 2. Skillshare Project working with ChatGPT: Now as part of this class on jet GPT, here on Skillshare, I would like to do a project with you. I'm going to show you exactly how the software works, what kind of techniques there are around to scope that have changed in a way that it sounds like Yoda, it sounds more authentic, even though it's artificial intelligence at rides it for you. It's called the pros of prompt engineering, but we do also do a few other things like separating the topics from the conflict that you produce. At the end of the course, you will be able to create a beautiful article that is generated artificial intelligence. But it sounds like you ended. It's exactly right for the people that review material. It could be on social media, it could be on a personal blog that could be on blockier for your work. But it could also be a personal project like a farewell speech or a bedtime story for your child, or if you've ever seen a child help them with their mathematics class, e.g. there's so many ways in which we can use jet GPT and console exactly how today. And of course, please upload a beautiful piece of content you have created and you can be proud of it. Now if you are key for that, let's get started straightaway. 3. Your ChatGPT Account and the Main Features: Now in this class are going to show you how to use jet GDP for first-time users if you don't have an account, I'm just going to show you exactly how to sign up and a few of the basic features that if you already have an account and you already played around on the platform a little bit. You can easily skip this class, but just for the first-time users, I'm going to show you exactly how to do it. Now here you'll see openai.com. You can just go straight to this website by typing it into your browser. Or Egypt gets going Google it, there's quite easy. This is a website. It's a company based in San Francisco that created Jed's G, B, D. If you click on try, you will get to a sign-up page. And a sign-up page looks like this. You sign up with your normal email address and also a password that you'd like to use. You're probably thinking like, oh, if I leave my images here, am I gonna get spam? Is it's going to be marketing e-mails of that sort of thing. So far my experience is no, you will not get spammed. Image restaurant will be sold or reshared, so you're pretty safe it use whichever email address we would like to use. Your Gmail address could be Hotmail or you're working my address, whichever one you prefer. Once you sign up, you will see the interface of jet GPT. It's this relatively simple, actually, very user-friendly and intuitive. It shows you a few examples of what it can do, the capabilities and also the limitations of software has here in the lower part, you will see a box and this is where you can start writing. So e.g. leaves, right? Right. Look about for my goldfish. Then the software will start immediately with writing a blog post for you. And this of course, the power of the machine that can really do well and help you with everything that you would like to generate. Of course, it looks very generic. Later in the course, we'll, we'll get through it, how to get a more unique content from it. Now, if you're not particularly happy with what is generating, you can also just click stop generating and it will stop straight away. And that is, of course a great thing because if you had a human conduct grader and you'll say stop working. And it sounds a little bit harsh, but of course it's software doesn't have feelings. You can just say, just stop with that. But you can also try out e.g. how is your day today? And it will say, oh, sorry, I'm not a human. Well, thanks for asking him, but now I can't help you there. So it does have some kind of reality check is not trying to pretend something, it is not actually very good. So you don't feel like it is trying to please you, even though the answer is not really right. Now, one thing I would like you to pay particular attention to is that here on the left, you see all your jets and against also start a new chat here if we want to learn about something else. So e.g. a. Lot is to this too. For an example, it will start telling you how it works and it's a completely different topic than talking about my goldfish. That's a new Chetty and will also give you headings here straight away like here, cool too scared tips. Here's distance to the moon straightaway. You can keep on adding new and new chats to it as much as you want to. Now, it's quite important to know that you can have these different jets because you could have one blog about how to care for your pet. You could have another blog about signs about astrophysics. It could be any topic you want. You want to have it in a different jets. Why is it so? Because you want to use a different tone of voice. If you talk about astrophysics, you'd probably want to talk in a more scientific way. Whereas if you're talking about best you want it to be more amicable ball and more of an easy read. Then all your other topics and further in discourse I'll show you how to sculpt and change it the AI machine to make it an exact tone of voice if you want the exact way that you'd like to continue to be generated, but you want to have it in different chats or the software knows where you're at in your journey with your content marketing strategy. If something else, just a bit of a joke or maybe of a distance try out. You can just say, okay, this one, I don't want anymore. I'm just going to delete it from my chat and then boom, it's gone. Just so you know, you're always working on a clean canvas. Now another thing I would like you to show is that you can use dark mode. I usually lose the light bulb, but if you prefer dark, it just a personal preference that's just as beautiful. You can also upgrade to plus four now for the purpose of this course, and even if you are professional content marketing, you're probably fine. It's just a free version. But if you wanted to spend a little bit of money on it, you can upgrade your plan to the plus version which will, or the main thing is like sometimes JEPD is very busy. Lots of people would like to be on the platform and then this premium version will always give you preferred access. However, so far my experience, the free plan just works for you. Just full disclosure. I'm not affiliated with OpenAI or any of the other platforms that I recommend for our discourse. It is all gentlemen recommendations. I do not take money from them or get benefits in any other way. Just wanted to let you know that back to my usual mode. And just as a bit of a play around, just go in for yourself typing some of the topics that you may be interested in and see what it does for you. And then we go further into the course, how to change its content, how to sculpt it and make it better for your content marketing strategy. Thank you. 4. Separate Topics and Content to Write About: In this class, I'm going to show you the very first steps of how to train jet GPT to the style that you like to write into. And as a very important first concept to get hold of that is to make a difference between the topics that you write about and content it generates. Now I'm just going to show you why this is important. Let's say a half block about healthy living. Let's say, Can you write, log on hours, the thing? And you will see that the software will straightaway write a blog post for you on healthy living. And you will say, okay, well that's job done. Boom. I did my content marketing exercise for today and I'm done. I'm just going to copy paste it. Now that of course it's not bad per se. But one thing that we can see here straight away is that it just says eat a balanced diet, exercise regularly to get enough sleep. They're correct and air ride. But if you have a readership that wants to learn more about healthy living and all you have to offer is getting enough sleep, getting enough exercise, and have a healthy diet, didn't people like, Yeah. It is correct, but it's not really teaching me anything new. So they may not want to continue reading your blog. Need a Google will be impressed his wacky created here. Well, that's not bad. It is probably not what you exactly what to write on the Internet. So instead, I'm going to show you something else. First, I'm going to ask a jet TTP to write me some topics. So can you write then on healthy living? So first I want to select what I want the software to write about. So as we can see here, it is starting to generate a few ideas that are not bad. So now I'm just going to use my human brain to select which ones I think are useful for my blog. I read all of this. I think all of them are actually good. There's none of them. I'm like, well that doesn't make sense. Like eight of them could become a blog in itself. More specific content and expand on that is already better than having one of your conduct piece. It has it all because that's the sound starts to look a little bit generic amine. You can have it as well, but it's not something that you could really rank on. So when I look at this list, I'm going to think, Okay, I'm gonna save them. Like that's not bad. Now I can regenerate it in the future. That's not a problem. But I'm just going to say, okay, which one wants to really start with? Let's say the second one, Let's skip some incorporating physical activity into a busy lifestyle. I think this is something that many people struggle with. Yes, we do want to have a lot of exercise in our daily life, but we wanted it to be doable and that our business get yourself. Can you, out of the ten topic ideas that are acids generate them because it's going to dive one step further and ask it to generate ten more ideas on that. So this is just a process to get creative without even needing my brain dead March. I'm just saying, okay, what makes sense of this? This is a few ideas of actually not bad. This is some good topic ID. So now I'm separated the topics from the actual content generating. And I'm just going to scroll through it and see, Okay, this makes sense. Look alike at all. I think probably the one about fitness apps is a good one. But that could be a whole different topic they keep one is expanded in a different blog post. Now I'm going to ask the software to generate the blog posts for me based on older dentists. Apart from number nine, I'm not saying number nine is as good enough, but as just a continuity for a future day. So I'm just looking at this, okay, this looks actually pretty good. So small, That's a good start to find time to exercise variety. Yeah, that looks really great. Like what it's doing here. I don't know why it got the numbering so wrong, but I can correct it in a moment. And now it ends off with a good ending line. That's pretty decent. So now I started off with the list of topics that I wanted to write about. And now it has generated the conduit for me. Now, I can copy paste this into a Word document. I go to words or to any other text editor that you may have. I'm just going to save it here and just wanted to ensure that it will be there for me for future blog post. And I could move this straightaway into my blog if I wanted to. However, there are a few other things that we get to in a moment how to make this content even better. 5. Prompt Engineering: Now in this class we're going to look into prompt engineering. Now what does this fancy word mean? It actually means you can just ask the software to regenerate and change and scopes the texts in a way that you like it better. This is of course a great advantage because if your, if your human contact rider, some people who just have a certain style and you go to the one content writer for a certain topic or certain style, someone else had a different style. It makes him unique and makes him special. And of course there's definitely a place for that. But when we use jet GPT to generate content for us, we wanted to learn how we would like to style to be that exactly that process of how you can sculpt it and how you can train the machine is called prompt engineering. Now, just let's look into the software when we hear I generated a bit of a blog about sales strategy, quiet, generic topic, I'd say definitely it does write a beautiful blogger for me. It's not bad at all. A few things, a few points, what to include? Conclusion that looks beautiful. Now what I wanna do is check if it can do it in a different way. E.g. I'm now going to say, can you make, it really will be on your T-cells. E.g. people are complete newbies into this field and boom, there we go. It is. Absolutely. It goes off. It will be at a more entry-level decks generated. But I could also say, of course the opposite. Can you write it? There we go. Then it becomes two experts. In this way, you can keep on going on and on and on, on different ways that you can use jet T3, T4, Of course. Now there are lots and lots of different ways you can do this. You could ask it to rewrite it. You can ask it to write it in the voice off. Someone that you admire. You can ask it to shorten the text. You can ask it to lengthen the texts, to use a certain word of series of words into the text. You can ask it to even like copy paste, you go and blog into jet CBT and asked to write it in the same style so that it sounds more like you can ask it to be funny. You can ask to be more sounding more scientific. And you can ask to read more into paragraph tax or you can ask to write more into dot points kind of style. You can ask it to be more like having a call to action or something you'll want to read it to do. We're just going to say no, I just want to inspire my readership and you want to relate it to where in the funnel your ideal customer is, like if it's very top of the funnel, you want to inform, we want to inspire. You want people to think about offering that you have. If it is middle of the funnel, you want to have more education, more definition of why your product is great. When it's at the very end of the funnel when you're nearly cried to convert this client, you want to really have this punchy thing in to really get them over the line, maybe have a little discount, a call to action, something there. And with that in mind, you want to write a contract and prompted in such a way that it works for your strategy. Now, there are few things you can even add to it as well that you may not have thought about. If you feel it sounds a little bit too smooth, ER, to great effort. People even put in a few spelling mistakes just to start with more human. That's maybe up to you if that's your cup of tea, but you could do that. You can, of course, also write it in such a way that it is useful work or that you can impress your client with. And of course need to check if it is right, but you can write it in a certain style that people like to read it now. And it also doesn't even limit itself to English. You could say, Okay, can you please rewrite it in a different language? And boom, there it goes. You can even copy paste an existing French text in there and ask it to look for mistakes. If you're not really that proficient in it. You see there's so many ways, especially for people for whom English is not their first language. But I'll look at me. You probably figured out that I have an accent. English is not my first language, and that is what jet TBT is very, very good for. Now, there's one more thing I'd like you to think about when you do all this to show two actions is you want to, of course, play around a little bit of the software and that is great. But eventually you want to land on a style that suits you and your readers. So use one chat to play around with it and then define a few prompts that work for you and trained about to keep on continuing in that style in that same chat. That is my top tip here. Thank you. 6. Free Prompt Generator: I would like to look into a prompt generator that I actually created myself. And you can use it for free on my website, Explainer.com Of course, you can create your own prompt that it's perfectly fine, but if you're looking for inspiration and not sure what to put into it, I created this prompt generator for you that you can use and that you can utilize the generator prompt with exactly everything that you need for your content marketing prompt. Whether you use the free version or the paid version of GPT, doesn't matter. It works all the time. Let's have a close look in how to use this prompt generator. This is a generator for jet GPT. You get to it by going to Explain.com forward less prompt generator, jet GPT. Now let's start with selecting the right tone of voice. Let's say I would like it to be an easy read in an expert tone and quite friendly in the tone. Good idea now for the text style usually jet GPT has a bit of a tendency of using subheadings then body text, subheading body text, et cetera. Conclusion at the end, that's perfectly fine but sometimes it may look a little bit same. Samy AI generated, maybe this time I would like to have a flowing continuous text or perhaps bullet points or let's say a combination of these styles that will work as well. Now let's say I'd like to write about networking for sales. That would be a good one, I'd like to rank about for my blog about networking skills. Let's say the key concept I'd like to discuss is how to network for people in a sales position at functions and events. Now in addition to this, I would also like TPT to generate additional Conrad. Let's say I want five more ideas on this topic just to get a bit more inspiration if the first is not entirely right, if you want to keep writing now for negative keywords, you only need to fill this in if you tend to rank for things that are not related to your blog. In this case, for example, sometimes my blog ranks for computer networking and that's not what my blog is about. So I'm just going to write, I don't want to write about computers or land networks. That's not what I want. Now, for words to avoid somos, notice that GPT tends to re, use or overuse certain words that sound quite advanced. But it may look a little bit AI, like for example, the word tapistry. I often see it being used, but it's not somewhere I would naturally write if I wrote a blog just from scratch. I'm just going to say, okay, I don't want the word tapistry to be featured in my article. Now, for writing in the style of here, you have selected Jane Austen, but you can also select any other writer. And why did I do that? Because GPT tends to write in a bit of an AR style, a bit of a generic style, which is fine sometimes, but by borrowing a style from someone else, it will create more variance. Now, just mind you, this is not plagiarism. It will not give you a philosophical or literary masterpiece at all, even if you select Shakespeare or like some of the very famous ones. It will only nip a little bit on the style. It will draw in a bit of an idea on how they would write, but it's not really copying them in any way. Now, if this is a cup of tea, you could also just say, I would like it to write in a general expert. That's quite neutral. That's fine as well. Let's say for this one, I would like it to write in the staff Mark Twain. Let's say for additional output, I would like it perhaps to include method description. That's good for Google search rankings. I would like to generate three title variations that will inspire me to pick the right one. To make it catchy, use relevant ladd, semantic indexing keywords apart from the original keywords. I wanted to find additional keywords that are relevant to this main keyword to provide a richer text. And it usually works well to get Google rankings, I'd like us to include Q and answers. Well, this is if you're using FQ schema, you don't need to. But if you're using that, then it can also include this part of it in the blog as well, just for variations. So just as an example, let's say I would like to have some key takeaways and insights to make it very poignant to catch the attention of your audience with a key takeaway instead of just like which of text, including some social sharing text. So that when you share this blog on, your socials have like a catchy text on social that people would like to click on so that they read your blog. Now for the generation mode, this is quite an important one. Sometimes you would like GPT to generate the text directly. Just keep on writing. Sometimes you wanted to create an outline. First, check with you if that is indeed what you wanted it to be like. And then generate the actual text. Let's say generate audex first. Now click Generate Problems. Here you have it. You have a long prompt here. It explains everything that I want GPT to do. Your expert content writer, easy, expert friendly tone, a combination of flowing text, subheadings and bullet points. Focus on this keyword in sills, this is concept, generate five additional content ideas that are asked for. Avoid using these negative keywords like computers and NLN. Do not use these using text. The wording your text tape a street of the word you'd like it to use. And you can of course, extend it if there are more words that you picked up that you don't want to use. If it's not your style write and style marked way. Now then comes the SEO part. Writing at least 750 words and ensure that you abide by the Google's EAT guidelines and SEO best practices, including actual language of processing. When writing. Now use mostly short sentences and bring actual value to the reader. No flow for S fillers or words in the content because some large GPT tends to be a little bit shady and filling text without providing value, just want to cut it out. Then for the additional things, I would like to include a metod description, generate three catching relevant title variations used. The keyword provided. Of course, using I keywords include key takeaways that asked for and prepare and engage excerpt for Social first generated an outline for approval and then write the actual text. I just copy this prompt here it says yeah, prompt is now copied. Okay, I go now to PT. This is the basic version, but it also works for the paid version as well. I copied it in here I send a message PT. It starts thinking, here we have it. The title variations, the metod description excerpts, the outline that asked for Good Island. By the way, conclusion that I wanted here, it gives us a few ideas already. Then we go towards the end. We'll see here the Ds for networking articles. Another ideas that I could use Liz later LS IQ was that it used. And there we have it. Now, if this is not exactly what you wanted, perfectly fine. You can go back to the prompt generators, change a few things. Now I want this, I don't want that. I don't want Mark Twain, but I want a general expert. That's perfectly fine. I do want only three ID's, et cetera. Now I generate prompt again, that the prompt has changed. So you can just copy this again. Go back this in my clip and go back to PT. And now I'm going to say, I want this prompt, rinse, repeat, Do the same process again until you get the right version. But this already helps you a lot in generating the right prompt for your blog. And you don't need to think about too much, just list all the features that you need to include and they have it. Happy working with this prompt generator, go to Explain.com they have it and enjoy. 7. Content Sculpting: So now we have a blog post that is actually pretty good and you could use it straightaway for your blog. But we now we want to check it on a few different things. Like one of the thing is that to make sure it really aligns with your readerships and why are people reading your blogs? Well, because you have a certain voices, certain authority or certain factor of entertainment, why people come to your blog post or read your social media posts. So if what you really want to ensure is that this tau, that GPD and road is for you it at alliance to start to degenerate display. Because if you suddenly start to write it in a whole different way, that cells look a little bit funny. Now I have this book boss, and one of the things I can notice about it is that it's a lot of dot points and maybe you usually you write more in a flowing style. So maybe if you read his prefer more flowing start, I'm going to ask it again. You write it. So now it's going to get rid of the dot points and write it in one flowing matter. Boom, there it goes. I think that's not bad. The other good thing about this event itself generating, it probably uses a little bit of different wording and I'm just going to check for that as well if it is still in the starter likely to ride. Now, one of the other things that I can see here is like it starts quiet structured like first and foremost to start off with, it has few good tips, but it's a little bit authority if quite structure. It's also important, like it has all these points. And finally in the end, so the way it writes it is a little bit formal. And maybe my read is that just read about healthy living are more of a casual style or you're an influencer on the socials and they did more appreciated, more casual personal style from you. So then if you started to blog about this and the testes were like incorporating physical activity or maybe you're like, that's not really the influence I used to read from. So they may check out to you and that's something really watch out for. Because if you don't teach software how you wanted to write, then your readership is going to check out and you lose them. Now when I look through this, okay, It is nice and flowing style, but I wanted to be less formal and wanted to morphine have this warm, fuzzy feeling like a friend is talking to me, him and a friend dogs to me. You're probably won't say finally or sorry about that. So now I'm going to ask the software to change it a little bit. So I'm asking, okay. Can you, can you guys you will start let's start with that. See what happens here. Boom, uh, does it straight away? Now, some things may not be exactly a cup of tea. Maybe you'll want say Yo, We all know that is a bit funny. So what you can do is just scroll back to the earlier version. Pick out the party who liked, and then copy paste that into your blog post and then use the rest of it that is more into your style. Now, when I look at this, it already starts to look a little bit more casual. I think this is not a bad one, but now I wanted to make really, really personal. You write it like it came from, let's say, the Dao, e.g. like that. And of course it's going to rewrite it again. Now, this prompt of rewrites, you can utilize it over and over again. I'd never gets tired of you. If you feel it doesn't hurt to write down, you can be very specific. You can say, I wanted to be very casual and wanted to sound like a specific person that you admire. You can even say, okay, I want to have the opening a little bit like this and emit a bit, a little bit like that. You can keep going and going. Now, if you want to learn more about that, there's this cheat sheet you can just download here. And it'll teach you all about the different prompts that jet TBT can do for you. Again, I think it's pretty good, not bad. It still has a incorporating physical activity. It's not entirely right, but it is getting better already, I think. Okay, this looks better, but maybe it is not exactly how I wanted it to be. So I'm going to give it one more go. I'm going to say, thank you. But this oh, there it goes, straight away. Sure thing. There we go. Hey, their health fence. Now it looks much more casual. You can all see the paragraphs are getting shorter, which is a bit more casual style than the long form content. Now, this is not bad. I think it's pretty good. We have had like three or four versions of this article already, just in one session. Now I'm going to scroll so readily. Okay, Let's see which ones I liked. So I'm going to just copy paste some parts of it that are like, like, I didn't like incorporating that sounds too formal, but this is probably a good one. So I'm just going to pick out the pieces that are really like. Okay, now there are a few ways how I can shape it up further. I can keep on asking jet TBT. Keep on asking are the opening lines different ways of writing and it will keep on doing that till I have the right version that can be very specific. I can say just really focused on different opening, focus on different end part, et cetera. Another way you could do is just copy all this code into a Word document and base it on here. And, uh, you already have it for future use. So you can keep on shedding with the bot. But you could also say, Okay, you know what? I like it as it is. I'm just going to have it my own ending. And it also gives it more of a personal touch to it. It doesn't look that generic. So you can have the body texts bought generic or, I mean, of course there's a bit of sculpting but made by the AI. Then if you add a few lines like, thank you, Love. From whichever influence the name you have, then becomes more personal reading maybe only need to add one or two lines and it's more personal than if it was air, but only really scoping and regenerating the content in different ways. Eventually it gets to a version that you really like. And there's one bonus to that is that the software will learn what you preferred style is. You want to keep here on the left-hand side, you want to keep this conversation going so that GTP team knows what the styles that you prefer, because of course it's a little bit lengthy. Need to go back and forth a few times. I mean, it's of course a lot faster already. And if you started to do everything from scratch, but you want it to learn why he preferred communication style so that it can generate future blocked in the same style and there's less work for you to sculpt it. 8. Topic Mining: Now in this class I'm going to show you a few things to really expand on your topic mining strategy we've already seen in the previous class. And you can just ask it to generate ten topics on healthy living, but wine at 100 or 1,000. Now it is exactly what are they adhere when we were looking at the software. I have acid to come up with 100 topics for my imaginary healthy living blog. And boom, there it goes. I mean, pretty neat. Not averaging is useful. E.g. when we look at benefits of vitamin D, are magnesium, calcium anti-oxidants. Yes, good. But if it's only one block on each and it starts to look a little bit spammy in Google search results. And it looks like you're only trying to rank on a certain keyword. But what you could do is e.g. group them into 1.5, like the importance of vitamins and minerals, and then expand on all the sub ones like vitamin D and magnesium, e.g. another way that you could probably think about is, okay, I'm just going to select a few that are kind of related, like healthy body weight, healthy BMI, or maybe more into the psychological side of things like self-love, self-acceptance, positive body image, because those are kind of related. And if you run it on that and it looks more as a rich content experience, that you can continue with this endlessly until you find the right topics for your audience. Another way you could really look for great topics is to just go onto social media websites like e.g. here on LinkedIn. I've been healthy living. And here I see an old kind of groups that are about healthy living. And you could just joined them, see what people talk about and come up with ideas for your blog. Because then you really know it's not only generated by the AI machine, but it's something that people actually interested to learn about. Now, you can do the same thing on Reddit. You can do the same thing on Quora. You can go on Pinterest and look on healthy and boom, there are lots of different posts on that and so on and so forth. So what I want you to take away from this idea is that you just keep on crafting and grafting more and more topics and use your human brain to select the ones that are really relevant to your readership. 9. Hybrid Content Creation for All Platforms: Now so far we have looked into content creation where in jet GPT provides you the topics and the content for you. And then we looked into more advanced ways where you can expand on all the topics such as CBT can generate for you and also look into what people are interested in reading in e.g. social media. It's out now we're going to take it one step further when you create the topics. And then the software will help you with writing out the content. Because let's face it, you probably also have a few ideas on what is happening in your industry. Some salt Chef about the world around you that you would like to write about and ideas may pop up in your general workday. Or maybe after I give a few ideas that things could be done better or maybe some latest developments, or maybe have some reflection on what is happening. And that can be a really good source to create a good article because it's very unique and it comes from you. Now, e.g. I. Created here an outline for an article I'd like to write. This is about the limitations of AI. And as you know, I'm quite enthusiastic about his new technique, but I also see some limitations and it's always good to look at a topic from different sites. So in this article, I am expanding on the limitations of the past and why artificial intelligence maybe should better be called artificial speed, semantics and ease tools. And I created an outline of the article of what a thing to artificial intelligence can do, what the limitations are because it's smart, but it's a truly intelligent, like a human being can intelligibly come up with a new way of doing things or new scientific insights at AI can regenerate because AI is limited to the world that is already known. It can just find patterns in the knowledge that is out there and then finds the right way to explain it back into an article or rewrite it. So it's more about semantics and find the right content and doing that in a much easier way. A human coder, human could do it, but it would take a human much more time. So it is more a tool than truly intelligence. And that's why, that's why in this article, I write about why artificial intelligence should be called artificial speed, semantics and East tools. Now write out this outline here. So now I'm going into the software and I'm going to ask Jed, CBT, can you go for me? And there is my concept idea. And now it's going to write the article for me with the lines of thought of already came up myself. So this already helps me in writing it out. It saves me a lot of time. And the next thing that I'm going to do is, of course check if these ideas are similar to what I already had in mind. And we're going to check like the I want to change a few things. Do I want to address it in a different way? They're probably better than a Word document as I've already shown you. But this is a good way how to use the ideas that you have into an article in a much faster way. Now, one more thing I'd like you to take away is that this is already good article, but now I'm going to use it for different purposes. Like it'd be really good to use it for LinkedIn and for medium and made for social media, and maybe also on my blog. But if I do all of these and just copy-paste it and all those platforms, then Google is going to find out that I'm using the same content over and over again. And that is called duplicate content. And that is quite a problem because Google will then say, Oh no, you're just trying to get more coverage of your ideas by both going to different places. And Google will only reward the first place where the article has been featured. So you don't want to do duplicate content. You wanted to write it in a different way on different platforms, even though the line of reasoning it will your thoughts or your ideas are very similar. So I'm not going to ask it. Can you read, write on LinkedIn? And now it's going to do this for me. So the next thing I'm going to ask it, can you rewrite it for medium? Let's see if it can do it for debt optimized for medium. So now it is writing it in a different style for a different purpose. And I can do this over and over again. Of course, I need to check again if it makes sense, if it used the right word, if it didn't change the line of reasoning. But I could potentially use this article or many different platforms using different wording without getting penalized for duplicate content. Now, I could also do e.g. can you write shorter version which probably phasor X will be less about a long-form content, but it will still be good to have it there as well. It's nothing wrong with that. And now it uses a shorter version of the same idea. 10. Social Media Posts with ChatGPT: This module is all about social media and this is what jet GPT is really, really good at. Of course, you still need your human brain, but let's just start with a few examples. Let's say, Can you write on healthy living just as a bit of a prompt? And boom, there we go. Now, very similarly to what you learned earlier on, content grafting and sculpting. You want to sculpt and in such a way that is really relevant to your readers. Like again, is here's a few steps. That's okay, but this is a bit generic, so I'm just going to ask you it. More punchy, more relatable, more exciting. That's already a good thing. Now, again, it is not really a human person writes it, so I'm not sure if everyone would have Rajan, hey, friends, e.g. and again, it's just starting with all the lists. So maybe make it shorter. This already not bad. Like it's shorter. It is, says a few things. It's still a little bit of a list format. So now I'm going to ask it to have it more into a story. And there it goes, boom, it's more of a story. One of the time Sarah lives in a busy, stressful life, and now it goes into much more reliable way. Now, I would not advise you to create all kinds of stories about people that aren't real. That would be a little bit weird. But you can use the same prompt engineering to sculpt it into a way that is more relevant to the people that like your post. Again, you want to sculpt it in such a way that like e.g. here, in conclusion, I'm not really a fan of that. Like it's a bit weird, It's a bit too formal. So can you write it and you write it less formal? Can you write a less formal and not with a person's name because you don't want to have people that are not existing. So here we go. Now, this is one way to do it. Another way that you could also think about is just go onto the social websites that you're on regularly, see what people write about, and just generate content in a similar way. Of course, you don't want to be a copycat or pretend to be someone that you are not. But if something is trending, you can definitely ask just CDP to help you a little bit with the topics that are relevant and generate relevant content for you. So can you, e.g. now again, is running very long form content. Not bad if that's your cup of tea, but you probably want to get a bit more punchy. Say here's the next step that I would like to teach you. Right? Then. Okay, now we're going into better content sculpting, instead of just having it write it straight away, it is riding a few topics that I think are relevant and in the same way as we did with blogging, it can also generate your Facebook posts. But there's a bit of a word of caution here. You don't want to spam it. Facebook is very sensitive to how people react. Like if people don't like it, if people just skip through it, it will, the algorithm will pick it up. And people are not as engaged. So it'd be very vigilant on your right here and really use your human brain to check the content that GPT wrote for you. Now, let's e.g. we're going to look into one and let's say, Don't let stress ruin your day. Okay? I think that's a very relevant topic that many people struggle with. You. More about seven. Okay. And dairy go straight away by the way, I made a typo there, but isn't it great that jet GPT picks up on it and just moves on. Okay. Again, it is very informative, but I wanted to be more conversational, more casual because that's what most people write about. Just a few punchy lines instead of having a list. So I'm again going to ask, can you make a bunch here? And as much shorter and punchy? I'm using the same technique. I'm starting off with a very broad topic. I come up with the subtopics that I find interesting. Then it asked us software to summarize it, to pick out the one that I find interesting, and then it gets more punchy and great. This is already a pretty good one. So now I can start with this and now the simple techniques. Maybe you already have those techniques if you are an expert in this field. But if not, I'm just going to ask the software if it can expand on it. There it goes. So what I could do is just copy paste this first bit here, and then put it into my Facebook post and then add the other part of it. This is a way to generate content for your social. So just keep it more, shorter, keep it snappy, and specifically train your AI machine to do it in that way because it doesn't always know that that's what you want. Now, the next place we're going to look into imagery and it gets even more exciting. 11. Source Free to Use Images for your Social Media Posts: Now we're getting into a very exciting part of jetty beauty and social media. Because as you probably already know, what really catches the eye is a great image. Now, unfortunately, jet GPT cannot generate images for you. It is only tax base, it cannot just produce it. That's just how it is. Now, how are we going to get around is like there are a number of websites where you can get images from that are free to use e.g. here as Unsplash, where you can just select relevant images that are free to use. There's one catch or does more favor. It's like if you want to download any of these images, they asked you to refer to the photograph. And so for them it's a bit of a promo that you used an image. And David, appreciate if you could, mentioned we've made is for you. Let's see here we have a funny image of a park wearing glasses and I'm going to go back into Jesse Beatty and I'm going to ask, can you write the name? And there it goes, boom, there we go. We finally find a perfect pair of glasses. Okay, funny. Does the image it knows what I'm talking about. Yeah, that makes sense. But the one thing is okay, you had a caption is arrived, but it could be funnier. Can you write me then more on the Captions? And again, I made a spelling mistake, but it's still reads what I'm talking about. Isn't that great for us to snows more fabulous park? Yeah, That's funny. Yeah. Yeah. Some of them are quite funny. I think it's actually pretty good. But if you're not really that impressed yet, you can say, Can you write it for, let's say a, that's actually quite a good bond there. When you're too busy being puck fashionable to take your glasses off. Not bad. If you have a blog that's a little bit lifestyle, but also a bit more business oriented and that would be a good one. You can just keep on crafting and asking for new prompts so that the software present you the headline that you really appreciate. Now let's say we have this image here of this man on the phone. It looks a little bit like a stock image, but you can still use it for your social. But we want the line really funny, overly strong. So you, alright, let's see what it comes up with. Is they're going to sell, as you can see? I'm not sure if that is going to work. I'm not sure if that is going to work. So okay. It's not bad. Maybe add a little bit of self depreciation. That one I actually really like, I may not be the most handsome salesman, but my sales pitches are real beauty. That is actually pretty good one. So I can get that like copy paste that one in. And then I'm going to use the image to write a caption for it. So for that, I use Canva. Of course, there are many other ways that you can use for photo imaging. Again, I'm not affiliated with this website is just something that I really like to use. The good thing about as you can just select which kind of format you want to use it for. So here I'm clicking social media. And then within the social media spectrum, I'm using for Instagram, you could also use one of the other ones. Now, I upload the image to Canva has uploaded. Here's the image. I'm just going to paste it in here. Boom, there we have it. Stretch it a little bit. I'm going to go back into this. I'm going to copy this text, going to make Canva add a text. Let's say I use this texts. Undo that. There we go. I used a bit of a font that is free to use and it's a bit fun because we want it to be exciting. I think the text color is not really what I want, but let's say maybe a more. What would fit well, read no. Instead of that one, I want green. And instead of the yellow, I'm going to choose that one. So what I have here now is a Instagram post with a damage. I still want to add a bit of an accreditation to the person who shot it. It has a funny punchline. You can also use the text into the post. That's another way you could add your own logo to it. And there you go, boom, this jet GTP, you've got a great punchline here. You got a free stock image that you can use for all your social media. You can also just keep on planning and creating these in a batch. They have all been planned out for future use. And your social media strategy is going. 12. Create Images with DALL E 2: Now we get into a very exciting new feature with imagery. As you may have heard, OpenAPI also has a great platform which is called a door E. And recently they're released door Chu, which is the successor to door ie original. Now you can just get a account just like you've got your jet GPT account and you just get it here from OpenAI slash door, dash, E, dash to do is decide. Now, look around a little bit what it can do. It can do amazing things like you can have imaginary pictures that look very realistic. E.g. here, if an astronaut riding a horse in space, it can also expand on a regional campus like here, we see how this original picture by Vermeer is expanding into a much larger picture. And it also teaches itself how it should do it like it is accidentally added a fridge, which of course didn't exist at the time. But now I'd learned how to do it in the setting of the time. It is really amazing. Now we're going to dot E. This is what it looks like. You can also start with an image that you already have, but just a word of caution, you can only use an image that you actually are. So we cannot use the image that we just downloaded from Paxil or from Unsplash and just upload it here because we do not have to consent to use that. So instead what I'm gonna do, I'm just going to upload an image of myself. Just for the image of it. Check. It usually works in square format. So here we see that this may be crop it and regenerate variations. So this is me on a couch and now the software is working for me to see how we can do it in different way. Well, let's see what a software come up with. I always say this was me originally here on the left. And now here it looks like a different person. This is not me anymore. This is definitely not me. This is also not me. This is in a very different way. If I have a series of image and I want to add some imagery for the blog. You can use this software to generate variations that you think are very good for it. However, it doesn't end there. You can also generate completely made up imagery, e.g. here, an image of a few people exchanging business cards and these people don't even exist. It is only made just for that, just auto-generated. And it looks quite realistic as well. So if I have my sales blog, e.g. I. Can use this imagery to have a bit of a image to block or to the social media post. Now you may probably think, okay, this is, it looks pretty cool, but it's still looks a little bit generic or lead with standard, just like stock imagery, you have everyone else. So instead of having just this, Let's do on top. I felt Dao wearing fancy and sea grass. Let's see, one of those then. And boom and there we have it in a very different way. E.g. here this business B, have it is very expensive, very fun function on Eiffel Tower. It is not bad. It's still looks a little bit business. So I'm now going to say, I'm going to drop businesspeople. I'm just going to say double the evidence, weighing fancy dress party and make it a little bit funnier doing sales. So let's still business-related, but it's also still a fun image because you want to step away from just a pure stock imagery because we have already seen it many times. It's not that engaged. It's alright. I mean, it does the job, but you want it to be crazier. Look at this now, what do we have here? A fancy dress. Okay, that looks pretty funny as if you had an actual party at the Eiffel Tower with all this funny people. And again, these are just generated imagery. This is not real. If it has any one that I particularly like, let's say this one. We can say, give me variations. Maybe there's a different way we can do it. And there it goes again. And boom, here we have lots of different variations of people having a fancy dress party at the Eiffel Tower. You know, it looks a little bit edited, so now I'm going to save it in one more way. Can you make it in? So now we're going to take it one further step forward. And I'm going to ask it, can you include it as a fancy dress party? I have a tower, but as it was paid by Matisse, let's see what happens now. I'm afraid I misspelled must decrease. But again, the software understands what I'm saying. I look at that, this looks actually pretty adi, but I'm just saying fancy dress party at the Eiffel Tower. This could be a good one. So let's say next time you have a sales events near the Eiffel Tower and people are supposed to wear a fancy dress as part of your function. So if part of your strategy like throwing events, why don't you use that image instead of a standard picture of the Eiffel Tower, it's much more engaging and likable and deaf also sharable. I think this will be shared much quicker on social media than the standard picture. Just play around and dole, ie. The first 50 images are free. After that, you get 15 a month for free off that you need to pay. And again, I'm not affiliated with this company. I'm just showing it for you and I think the free credits were already lost you enough to create engaging content. Thank you. 13. Practical Example: Cover Letter & Resume: Writing a great cover letter and your resume, it can be quite difficult to get it just right. I've oftentimes struggled with that just to get a ride wording because I know I'm right for the job, but just getting it in the right tone of voice. Not always that easy for everyone. Now today I'm going to show you how to use artificial intelligence to write your cover letter and your resume. Now, let's look at this job that I've found here online. I think this is a job that would actually sit me quite well. I could qualify for this. Let's look at that. I'm going to select it all and I'm now going to copy it into jet GPT. I'm going to ask it copy-paste into it and there we go. Yes, can read it. It is now the reading back to me what it sees in the copy-paste that I made, just to check that this is indeed the software knows what we're talking about. Now I'm going to ask it again. You can ask it. Okay. What do you think? What a person whose job would really need to bring in their competencies and in their experiences. And I'm going to look at that and say, okay, this got it. That makes lot of sense. This already tells me what I need to focus on in my resume and cover letter to be considered for this job because it reads what I really want to employ would really need from their perspective employee. I think this makes a lot of sense. Now I'm going to ask them, can you There it goes. In France, my cover letter for me, not bad. Of course, this is only a start. I still need to read it and easier to check that everything is correct, that it matches my actual experience, but it's already gives me a framework. Instead of me having to start from a blank Canvas makes it my life a lot easier already. Then I'm going to ask it again. So now I'm asking it to ulcer right. My resume for me. And there it goes. Of course, what is running here may not match exactly with my real-world experience, but it's already stopped from me. And then again, fill in the blank status offered as a know about my actual background. Now, the next thing I'm going to ask the sofa is can you, can you focus? So now I'm going to ask you to tailor the resume to the job that I've found is to make us a little bit more tailored to what the employer actually wants. Not bad at all. Now I'm going to make it a little bit more of a personal gain you that is not bad at all. I'm now going to ask it. Can you focus more on the achievements that are made to make it really asked them oriented. There we go. It does it for me. Now, of course, I need to check that everything that jet GPT comes up with actually matches my real-world experience. I'm not going to lie about my background, but this already gives me a framework on how I can craft my resume that is tailored to the job, that is outcome oriented, that makes it more personable with some of my hobbies or things I enjoy doing in my free time. All I need to do now is copy paste it into a Word document and check whether it sounds right and then add, of course a few personal elements to it. So now I copied it into words. I'm now going to go through the designer. It reads a bit what it's all about. Let me see what's a good one. Maybe start with this. Now, all I need to do is just fill in the blanks, check if everything is correct and if you personal details and I'm dumb. 14. Practical Example: Create a Bedtime Story: Now coming up with a great, engaging and fun bedtime story for your child every night may not be something you always have the inspiration for. Now. Thanks for jet GPT. We can now generate them for us. So I'm just going to ask, can you create? There it goes, Not bad. Now this is a cute story about a beer named Benny. But now let's say my child is not really that much into Bs, but it's more into kangaroos. Can you? There it goes. Now it's more about a kangaroo. Name's Lisa. Of course, you can chop and change it as many times as you like. This is cute about history, but let's say today, if anything, their childhood playground and then we had an ice cream afterwards, just as an example. Okay, let's see how it goes. Now it is about Liza going through the playground and having ice cream afterwards. But something magical happens. They can change it as often as you like. And if they're happens something in the real-world of the child. So you can just bring it back into the story. Not a bad idea. You can just make it fun, you can make it engaging. Maybe you want to teach them a little bit something that has happened and you can all bring it back into the story. You don't just think about it for too long. Jet GPT does that for you and I'm sure your child will love you for it. 15. Practical Example: Tutor a Mathematics Class: Now let's say you have a child that's going to school and have a little bit of trouble with getting their mathematics right. And maybe you as a parent may not have the right knowledge about it so that you can really help them. And of course, you'll want to be supportive of future. So what do you do? You can go through Jessie beauty and let it explain it for you. Can you explain? So example like that. How does it actually work mathematical derivatives if you have never heard about it, I can, of course, in the standard, you may have struggled with that, but now it is showing me how it actually works. Now, this looks still a little bit complicated to me. So I'm now going to ask it again. You can explain it more simply because if I want to help my child, of course, I want to understand what's really about. Now. It's going to explain it to me in more simple terms. Okay, well, that already looks a lot better. Now I'm going to say, can you? Now? Now it is more into the terms of a younger person, not bad at all. So in this way, I can now ask the software to teach me hard work so that I can help my child better. Now I'm going to ask you to practice and now a few examples how it works. Now probably your child is going to ask, why do I need to learn all of this? Because this is a bit boring to me, or rather watch TV. I mean, that's probably something that a teenager would tell you. Now I'm going to ask it. Okay, You make it more fun. Why? Not solely me about rollercoaster? Now it tells me why math is useful for that. That could also explain a bit more and maybe inspire them to do the math, which I probably think is a bit boring in a more exciting way, isn't a great. Use GPT to help your child to learn math. And I hope they do a lot better. 16. Practical Example: Write a Speech or Songtext: Now let's say that your friend is about to embark on a three months journey through a sad America and it took some time off and I really want to thank them for a little bit. They're trying different party, but of course you want to come up with a great speech to wish them farewell. And of course, into your heart you feel you want to give them a great speech and wished him a great journey. But writing that and coming up with whiteboards, it's maybe not that easy for everyone. I'm just going to ask Jeff GPT for some inspiration. And there is a beautiful speech already. Now, I want to make it a little bit more personal. I'm going to ask it again. You focus more on high hiking food and I make a joke and their clumsiness make little bit more personal bubble, make it a bit punchy, and make a bit of a joke out of it as well. This is already pretty good. Now what I can do is copy paste this into Word and I'm going to change a few things, but an already have the base is structured. The basis for my speech makes it a lot easier already. Now let's say I'm going to go a little bit more great if, and I'm going to say, Can you write this into text as if it was, say, how about that? It rhymes. It is first as a chorus. Not bad at all. I think this is pretty cute already. So what I could do now is create a backing track that is in the style of Beyonce. And maybe with a couple of friends, I can make a song out of it already. It looks very personable, but it could also be that my friend is more into rap music. So can you now 90 is Weber in there? Now it's going to rewrite it into a rap. And of course you can change it as many times as you want in the right artist at this person likes or if it's just a straightforward speech, it also works. But I'm sure disperse would really appreciate if you took the effort and it's not really cheating. It is just JEPD helping you with finding the right words. Now you're going to put it into words, change a few things, make it even more personable. And you have a speech that they were short-lived, really appreciate. 17. Productivity and Web Apps for ChatGPT: Now we're going to look into a few extensions for jet GBT because as the software is becoming so popular, There's lots of extra apps that are written for this software that can make it even more productive. And lots of them on the web. If you type it in Google, you will see a whole list. And today I'm just going to show the top three that I find really useful that's going to help you a lot. And the first one is web jet GPD. What does what they've been doing? Well, as you know, the model is built up to 2021. And after that, that's the cut-off date for the knowledge that it has. So if you want to write about something that is about the real-world, somebody has happened after 2021 and you're kind of stuck there. I have with this app, it provides access to the Internet, to the GPD, and then it can ride the article based on what I've read on the Internet like e.g. if I'm going to ask 12022, now it is going to use WebEx, as you can see in the bottom part, it's already says that again, redeveloped from last five results and its first looking for the ride websites where to pull the information from. And then once it has collected that information now is going to ride who actually won the Oscars in 2022, isn't a great, what a great way to circumvent a problem that you are limited in 2021 now it can access and base your articles on anything that is already known on the Internet. The next one I would like to show to you is a jet GPT for Google. Because if a right into Google, what did Isaac Newton discovered? This is one example. It will definitely give me an answer there. But we can also have a look like what does the jet sheet PT for Google actually think about that. That could be a different way. Of course, it's not going to change what Isaac Newton discovered, but we can ask it to see if it comes up with a more comprehensive answer, Like e.g. I'm going to ask them that. And then it will generate an article based on what Isaac Newton discovers. I'm not saying that the one is better than the other, but you can look at what Jesse PT provides for you versus like Google provides for you and then find the best answer, the one that you find most useful, very handy. And that way it gives you a bit of a different opinion compared to what Google provides you. Now the third one I would like to show to you is jet GPT Rider, which is an extension so that you can write your emails in a much faster way. Now, I just made this up, but just let's say that you are manager asks you to do an extra project, but you don't really have that much time. You feel your colleague and do it better or has more time, but you don't want to come along as lazy. You don't want to be pushy, you don't want to recall again, in a bad situation. So I'm just going to write, okay, this is the contexts. I'm just going to write what I want to write back, but I'm just not sure how to write it in the right way. I'm not going to click Generate response. And now it's going to help me in writing an e-mail back to my manager in a more friendly way. So on the one hand, it helps me really with writing it into roadway. And of course it's also saved me a lot of time. Isn't that great? Isn't it amazing? Of course, you still need to check it. You still need to look if it makes sense, if it is appropriate for the specific person. So you can't go blindly copy paste, but other ready gets your head and much better than if you started to form blank. Try it out for yourself and see which apps work for you. 18. Explore the OpenAI Playground and other AI Models: I just like to show you the playgrounds that OpenAI also has. And it's a little bit different from jet GPT. It is almost like the open version of the platform without a beautiful interface. If you go to platform.openai.com, forward slash playground, you will see this screen that you see here. And what is the big difference? Well, by a very important one, sometimes gesture OPT is at capacity and AD you need to pay for a premium version to get still access. Or you need to wait till it opens up again. And usually when you click Refresh, you'll get in. But there may be cases that it's so busy that you can't get in a really want to do your work. And then this is a really good alternative to get there. Now a few things. It has the same limitations as to normal debt GPT model has, it does not have the beautiful interface as the original. It's a bit more of a limited version, but it does the same thing like e.g. if I say, again, you playing example, I got, I still need to submit. Otherwise doesn't work. And then it starts to generate a conduit for me just as you know it from normal GTT. Now there's one important thing to look at is all the modes here on the right side, all the different variations you can do. So far that CBT is based on the defensive model. There are also three others. There's other Babbage inquiry. They have slightly different strengths. Stephens capabilities at events is chosen because it's the strongest one, and that is what Judge CPT is built on. But you could also base the same generator in a different model if it suits for your needs, but usually for content marketing, logging, everyday use, the defensive model is good enough and it's probably the best you can choose. Another thing you could change this temperature, that means like how wildly varied the answer is. Random as is maybe the wrong word, but more varied as it is. Or if you put it more towards zero, it becomes very staccato, so to speak. You can also alter the maximum length. And a few other things like frequency and presents is basically focusing on if it already spoke about something in the past or in the article. If it can use the same concept again, are not at a few things like jet GPT already does it automatically for you. Or if you have a specific direction, you can ask the software to do it in a certain way with prompt engineering, Azure already known, but if you want to adjust these settings manually, you can go here and it does it for you. One small word of warning, this is based on tokens, are probably wondering what does a token by? Token is basically a piece of text that the software uses to generate the content for you. If you look at the pricing model here for OpenAI, you can see how much it costs for 1,000 tokens. You can simply say, okay, it's actually not as much to US dollar cents for is the asymptote and it's not bad. You may need 2000 tokens for one article. He's still talking about four years old a sense it's really not a lot. But eventually, you may consider that if you used a lot, if you'd normally use GPT in a normal version, you don't not need to pay at this stage, so that is all good. And so I don t think you will need it, but it's probably good for you to know that this is around as well. So maybe have a little play around it. And if it's upside is busy, you can always go here and complete your work. 19. Review of the Course & Wrap Up: Well done. You have made it through the end of the course. I just wanted to give you a little bit of a wrap up of everything that we've learned. Now, jet GTP is just an amazing tool, is you can use for so many things, but it does not replace. You'd use Laplace of y. Instead, it makes your work much more interesting, more efficient, and your clients or your boss, or you were right, you're for it, or you're just get a much better content creator if you work for yourself. Now what we have learned is that you should really sculpt and change everything that jet GPT puts out for you. They're like start with great topics and then sculpt it into the great content that you want and keep on changing it as much as you want with prompt engineering. Now, always keep in mind that Google is your website and all the blocks like you're writing. Now when you're grading your blog, of course, keep your reading in mind, but also think about Google and especially if it is informative, authoritative, if it is based on expertise and experience that you have. So if you have a trustworthy side, just remember the four letter acronym E, a, D. Keep it in mind when you're writing your blog. Now, when you're writing your blog, just check that it is written in a way that is really readable for a machine and a human. So you may need to add some texts like H1, H2 tags, and you may want to use HTML tag. You could even use an FAQ schema code to get higher up in the ranks and desk that God F showing exactly how to do that. Now when you're thinking about social, you can do the same technique but make it a little bit more entertaining, like where Google is more informative, social is more about entertainment. I mean, there's a lot of crossover of course, but that's like a rough idea where the division is between the two, what type of quantity you want to create and also be very creative in the images you have. I've shown you a lots of things. How you can create imagery with del E or you can just download them from the Internet and then just, just UP team to create funny memes. Like even if you don't really have a lot of inspiration yourself, the machine does it for you. Finally, looking to waste as you can utilize older people that came to your website into next steps like red lead generation forms or start email sequences. Keep them entertained, Steven, on top of the toast. They want to do business with you. Now, Jetty, it's such an amazing too. I really hope that this course has benefited you in your journey. That's true. If you have any questions, please don't hesitate to reach out in the forum here on the platform. And I'll definitely endeavor to answer them. If you enjoyed this course, please give me a grade rating and it helped me so much review for you. I appreciate it. Thank you so much for attending and see you online.