Transcripts
1. ChatGPT for AI Text Content Generation Trailer: How do you get someone
who don't know you, don't like you, and don't
trust you to follow you? How do you build
instant authority that makes someone respect you, even if they just
met you a second ago? It's with content. Content is the one thing that will prove the
value you possess, all without saying a word. But it takes months and even years to master
content creation. You have to spend thousands
of dollars to hire a content management
team or an agency to do it for you or spend
months and years creating your own content and
distributing it everywhere. And that is why
most people fail. Imagine being in an
orchestra and doing all the music playing yourself for each
musical instrument. There's no way you can do
everything yourself and you get burnt out even before
you start. Until now. With the right process, you can have AI plan out your entire month of
content ready to be distributed to all the
social media platforms or blogs and website you want. With the right framework, you can have AI create each
and every post in seconds, all written with
the expertise of someone who spent their
entire life mastering it. And with the right prompt, you can refine every content you create to be high engaging, why? Because it's created
specifically for your audience
and no one else. Being a digital creator
of the future is like being a conductor
in an orchestra. You do not spend a second
playing the piano yourself. You don't do the work yourself, but you do the conducting. There's not a moment to lose. Your content should
have been done yesterday and collecting
you followers, leads and sales today. Dive right in and steal
my proven AI process. Frameworks and prompts to get
everything done in seconds. Let me show you the three
biggest weakness of Cha GBT, so you don't make
the same mistakes as 99% of the people complaining AI don't
create good content. Let me show you the six
levels of prompting so that you instantly communicate with AI better than anyone else. And let me give you
the prompts to unlock the seven superpower
that AI has when it comes to creating content for you so that you will have 1,000 content ideas done all before you can say,
prompt Engineering. Are you ready to stop doing the grunt work,
the boring work, the mounding work that's
preventing you from being heard and seen by your ideal
audience and customers? It's time to turn you into a
content generating machine, so you can focus on the
creative things that you love to do and leave the
heavy lifting to AI. Your conductor chair
is waiting for you. Are you ready? Jump right
in, and let's get started.
2. 01 AI Myths and how to use AI correctly today: Let's start with the three
biggest myths about AI that's keeping you from using AI correctly in your
life. Myth number one. Most people think that AI will replace content
creators and writers. AI will not replace people. AI will simply
reduce the barrier to entry so that there will
be more digital writers, because it is now easier than ever to start
content creation and start writing and
becoming successful with it with absolutely
no experience. Just like how the digital camera did not replace photographers. There are just more
digital photographers now. Just like how photoshop did not replace people
who know how to draw. There are just more people using these digital
tools to draw now. What becomes key is
now that there are more and more people using
AI to create content. What's going to separate you
from all the other AI users? I can tell you that the fact that you are watching this video right now means you are
an early adopter of AI, and early adopters always makes a bigger impact than those who are just trying
to play catch up. Myth number two about AI. AI's job is to think for you. Uh, no, I'm sorry to say. AI's job is to automate
the lowest leverage tasks. So you can focus more on
the highest leverage tasks, like strategic thinking,
planning, and creativity. The lowest leverage
tasks are the doing. Now, you know what
you need to do. So you now have to go spend
hours doing the actual tasks. No one enjoys saying. Oh, now, I have to go
and edit this chapter that I wrote for the next
45 minutes of my life. AI can now take care of the boring and mundane tasks
that you don't want to do. Believe it or not, AI allows you to be a surgeon.
Think about it. What happens during a surgery? There's tons of stuff going on, reviewing patients records, going through a checklist, nurses, preparing
instruments, and so on. But a surgeon, what
does a surgeon do? He just comes in and just do one thing, the
actual surgery. So now you can delegate all the things that
doesn't require you to be there to AI and have AI take care of the
lowest leverage tasks. Myth number three about AI. AI is a magical box that just does everything for you
without you thinking. No. AI is a digital intern, and you are its boss. Imagine if you hired an intern, and the intern arrives for his or her first day on the job. And on the first day, you say, Hey, intern, go run my business. What do you think
is gonna happen? The intern is gonna freak
out and soil his pants. It doesn't work that way, right? The intern needs training, needs to understand
your business, your goals, your audience, what you like, what
you don't like. It needs parameters. It needs constraints, and it needs guidance. So basically, AI, when started from scratch, needs
you to train it. And that is exactly what we'll
be doing in this course. Whether you realize it or not, AI will force digital marketers and creators to make
a career choice. Most people are
threatened by AI. They refuse to believe
that a robot can perform certain tasks
better than them. And so they fight tooth and nail to prove that,
no, no, absolutely. No way. No robot can
do their jobs better. So you can either
fight against AI or just allow AI to enhance
what it is you do. Creators who choose
not to use AI are going to spend the rest of their lives competing on doing. Competing not only against other writers but competing
against technology, AI writing apps that is already getting paid
to write just words. As a result of all
these people competing, are all going to
race to the bottom, because there's an abundance of competition of who can
get paid to write words? The price and value of that
task are going to go down, and you will be turned
into cheap commodity. That is what's going
to happen if you continue to compete by doing. But if you elevate
into thinking, instead of just doing, everything changes,
and suddenly you are the top 1% of
people using AI. But what does it mean
to get paid to think? That means you are
getting paid to create frameworks
and prompts that other people will
be using to get their tasks done.
In other words. Using AI better than anyone
else is you are the boss, and you are giving AI a
framework to complete the task or a specialized prompt to instruct AI to do something, which is what this
course is about. Me giving you the
framework, the prompts, so that you can take it and have AI do everything for you. If you can do this, you are no longer competing against
other writers and AI. You are using the
technology to scale yourself and command
premium price points. Remember, the person
who gets paid to think to come up
with the framework, to come up with the prompt makes totally different income than the person who gets paid to do. So you are turning yourself into a conductor instead of just one of the people in the orchestra playing a specific
musical instrument. So as you continue on
this AI adventure, you'll have to take this
AI content creator pledge. I will get paid
to think, not do. This means if you
find yourself doing repetitive tasks
over and over again, you are not operating your
business on the right level, because you are the queen bee. You are not and should not be doing what a worker
bee is doing.
3. 02 3 Biggest Weakness of ChatGPT: CGI BT is your 247 AI intern. But you have to
train your AI intern in order to get good results. You are there to teach it. So if you ask CGBT
bad questions, it will give you bad answers. If you tell Cha GBT to do something with
minimal instruction, it will do the task without
a clue in the world. If you assume AI would be
able to read your mind, it will disappoint you. What you may not
realize is that AI is actually a reflection
of your thinking. So if you're not getting the
answer or output you want, it's not AI's fault. You need to give
it better prompts. It will do whatever you want with the proper
instructions. So here are three things
that Chachi BT does poorly. So watch out and don't make the same mistakes 99% of
the people are making. Chachi BT weakness number one, generate ideas with
minimal constraints. For example, if you ask AI, give me three article ideas. You'll notice AI suggests the
future of AI in healthcare, a sustainable living,
a greener future, the rights of remote work, which are pretty
boring topics that you will probably have no
interest in posting about. So is AI stupid? No, your prompt
was bad. Very bad. But what if we did this and give AI some constraints
on what you want? Give me three
article ideas about physical therapy
for elderly people recovering from a broken hip. Suddenly, the output is better. Getting back on track, a guide to physical therapy
for elderly patients, importance of physical therapy
in the recovery process, or breaking down the benefits, how physical therapy can help elderly patients regain
strength and mobility. So there you go. AI
cannot read your mind. You have to give it
constraints you want in order to get the results
that you are looking for. Chat BT weakness number two,
make subjective decisions, such as style,
personal preferences, without clear instructions. So if I ask AI to
tell us a joke, that's funny, AI says, Sure. Why don't scientists
trust Adams? Because they make up
everything. Uh huh. Are you disappointed again? AI has the most cringe worthy
sense of humor, doesn't it? Well, once again, how is AI supposed to know
what we think is funny? AI doesn't do well with
subjective questions. But if we clarify it and get more specific, our
new prompt is, tell me a joke about
how humans are addicted to coffee in the
style of Jerry Seinfeld. Now is no longer subjective. We are telling AI to give us this thing with this constraint
and guess what happens. AI will not only
tell you the joke, but tell it to you as if
Jerry Seinfeld will do it, complete with a
stand up monologue, starting with complaining
about coffee, to complaining about caffeine, to complaining about
addiction as a whole, to finally saying, **** it, life without coffee is
just not worth living. So why the hell are
we even complaining? Which is one of the styles
that Seinfeld tells his jokes. Cool, right? This
is just proof that human beings are really good at subjective
decision making, and AI is really good at
objective decision making. So our job is to let the
technology do what it's best at, and you elevate to
what you are best at. Okay, Chachi BT
weakness number three. Answer open loop questions
versus closed loop questions. See people ask this question, and I shake my hand
when I see them ask it. What is the meaning of life? And the answer is plain, boring, and without substance. And I'm thinking,
What did you expect? AI is not God. So if you go and ask some big, open looped question, and AI is not gonna
know what you want. So are you asking open looped subjective questions or closed looped
objective questions? A closed looped
question is like, Hey, what is the meaning of life
according to Charles Darwin? Oh, Charles Darwin,
the evolution guy, the survival of the Fitness guy. Oh, now, AI is able to give you a more comprehensive
answer. Like that? In the next episode, we are going to show
you how to level up your AI content game by adding not only constraints,
but specificity.
4. 03 6 Levels of Prompting AI that most don't know: Anytime you are asking
for something from AI, you want to be as
specific as you can. So today, let's cover
the six levels of prompting AI with specificity. Today, we're going to use
investing as our example. Suppose you're writing an
article about investing. This is a level one prompt. Give me investing tips. Which, if that's how
you're prompting AI, I'm glad you're
taking this course because there are so
many types of investing. Oh, my God. How is AI supposed to know what kind of investing you want
to write about? You can invest in stocks, crypto, real estate, and so on. If you are not getting a
good output, sorry to say, it's an indication that
you don't yet have clarity of what you are
asking for. Level two prompt. Give me real estate
investing types. Now, we are telling AI
to be more specific and focus on real estate
investing. This is better. But would you agree
that there is a huge difference between a beginner investor from
an expert investor? Level three prompt. Give me real estate investing
tips for beginners. Ah, so this new
output will provide you with not only real
estate investing, but specifically investing for people just starting
out. Are we done? No, we are just getting started. Don't just ask AI to
give you some tips, but ask to give you a
specific number of tips. Level four prompting. Give me five real estate
investing tips for beginners. With this prompt,
you'll find that AI will narrow down
what it thinks are the five best tips
and give it to you in that order. Let's keep going. Level five prompt. Give me five real estate
investing tips for beginners who have $0 to
invest. Like this prompt. We are not only targeting the five best tips
for beginners, wanting to invest
in real estate, but we are diving into the specific situation of
that beginner by saying, Hey, this is not just a beginner
with $100 or $10,000, but a super broke beginner
with $0 to his name. How can someone with $0 start investing in real
estate? See what we're doing? Our output will get clear and clear because we
are more specific. Then we have reached
the Level six prompt. Do you wonder what it
is? Okay, here it goes. Give me five real estate investing tips for
beginners who have $0 to invest and write it in the format of
an atomic essay. Make it 300 words or less. Start each section
with the word tip, and then explain
the tip and provide a stat or data point
to back it up. Wow. What a specific prompt. There is no vagueness. There is no confusion. AI knows exactly word for word,
what you wanted to do. We want five investment tips for beginners with
a $0 to invest. We want it to be
an atomic essay, which is a 250 to 300 word essay that is shared as an image. With the goal of going viral because of its sharable nature. So write this essay
using an atomic format, along with making sure each
tip starts with the word tip, and make sure you have the proper statistic to back it up so that you are not
just making things up, which sometimes AI do. And there you go.
Five real estate investing tips for beginners
with a $0 to invest. Tip one, educate
yourself thoroughly. Tip two, leverage networking,
Tip three, wholesaling, T four, house hacking, and TIP five, partner
with investors. Can now take this article and post it on your Facebook page, your blog, send it
to your email list, and your audience will feel that they have gotten
value from it, and your authority in
their mind will increase. Obviously, you can and
should refine the output, asking AI to be more
concise in some areas, or more elaboration
in other areas, or more action oriented
in even more areas. But you get the point.
There is no way we would have gotten this output
with a level one prompt. Now, can you see the quality
of what you are going to get from level one all
the way to level six? And that is the power
of specificity when creating content or
writing articles with AI? Now, why doesn't
everyone do this? Remember, I told you how the best way to
create content and be profitable with it is not just about doing, but thinking. Well, thinking is much
harder for some people. You literally have to
sit down and think of this very specific prompt.
What is it that you want? Why are you even asking
AI to perform this task? What are you hoping
to achieve and so on? Don't worry. The more you practice being specific,
the better you will get. And when you finally do, it's a lot more powerful
and more valuable to people who could only come up with a level one or two prom. Would you agree? So, don't worry if you're still figuring
out on your own. This is what this course is for. Let me do the thinking for you. All you have to do is to copy
and paste my prompts and increment everything
we are covering to get great output from AI.
5. 04 7 Super Power of ChatGPT for Content Creation Part 1: There are still so many
people fighting against AI, refusing to believe that AI can create better content or
write better than them. And so they are stuck in their old ways fighting
tooth and nail to justify why no robot can do their jobs better and why
they will not be replaced. Well, you know what
you should be doing. Let those people continue to believe what they believe
while you will let AI work on the most boring and mundane tasks that
you don't want to do. Why? So that you can focus on the things
that you do want to do. AI will not replace writers, but a writer using AI will
replace a writer not using AI, which brings us to
today's episode, the seven superpower that Chat GBT has for
content creation. It is my pleasure to share with you the very first superpower that Chat GPD has is
number one outlining. Train Chat GPT on the type of
content you want to create, and then cycle through
outline options. When you have a framework for whatever it is that
you want to create, and you give Chat BT
the outline of it, you can then ask AI to
use that outline and have AI cycle through all
the different types of topics with s. Here's an example prompt. I'm going to train you to become a plot creator for a start
up science fiction thriller. A typical plot follows
this structure. One, introduce main character A, two, show main
characters Secret Life. Three, introduce main
character B, four, show how main
characters A and B, path intersect. Notice
what we are doing. We are giving AI a structure, a framework to follow, and AI will use that framework, and in seconds, apply that framework for
any topic you want. What if we don't want a
science fiction story anymore? Tell this story for
a war place romance instead. Oh, sexy. But no, we change our mind. Now, let's tell a story
that's a murder mystery. And AI can cycle through these outlines for
different genres, giving you tons of
ideas in seconds. This allows you to
spend more time in the creative and strategic
part of your business, and less time in
the, gosh, darn it. Now I have to type up five
outlines part of the business. Chat GBT Superpower
number two, formatting. Give AI a block of
text and tell it exactly how you like it,
formatted, and rewritten. If you do a lot of
writing on your phone, you probably spend a lot of time organizing your
ideas together, formatting it so that people
can read it easily on a mobile device and with
the correct grammar. How long does it
usually take you? Does your fingers hurt
after you have finished? What if you can train AI to
do the formatting for you? You can take a bunch
of things you have written down and
use this prompt. Format this as a number list. Make the first few words
before the first period, Bode, adding proper capitalization
and correct grammar. And boom, something that
would have taken you 15 to 20 minutes to organize and format on your phone
is done instantly. Think about how many hours, thousands of hours
you have spent, just rewriting and formatting
what you have written. Isn't this technology insane? Why would you do this
task yourself anymore? All you have to do is just have an idea and think through it, and you can automate the
rest of the process. If you are liking
what you're seeing, keep your excitement high because we are just
getting started. Chat GBT Superpower
number three. Rewriting, give Chat GBT
an existing piece of work, create constraints, and cycle
through stylistic options. Here is where you can have a lot of fun playing with your GBT. Our prompt will be, I'm going to train you to write
in different voices. I will give you a
sentence and ask you to write it in
various styles. Understood? And AI
will say, Understood. What is your first sentence? Then we can say something like, I believe every person on Earth should master
the art of writing, because it's a skill that
teaches you clarity of thought. Please rewrite this in the
style of Ernest Hemingway. And AI will say, writing a skill that brings
clarity to the mind, A should master it. Every person on this Earth. Then we can have some more
fun and say, Okay, AI, now rewrite it, like
someone is dying, and it's their final
words to the grandson. And AI will say,
M dear grandson. As I near my end, I want you to remember
this one thing. Writing is an art that
brings clarity of thought, a clarity I wish
for you to possess. Promise me, you will master it, for it is a gift that will
serve you for a lifetime. Isn't this amazing and fun? Don't you feel like
a movie director? You can be creating something
and be like, You know what? I have not decided yet how I want this
script to come out. Hey, AI, B my limitless
movie star actor, and deliver these lines
to me if you are angry. No, no, not like that. Deliver to me like
if you were sad. Or deliver to me as
if you were in love. That is basically
what we are doing. Here's what you can
do right away on your next AI content generated, ask AI to write it as if
it was a specific author. And then ask it to write
it for a specific goal, like being more persuasive
and shares or get more sales. And then ask it to write
it with different tones, like more friendly tone, firmer tone, or more
lighthearted tone. And then, ask it to write it
for a specific demographic, like writing for
business professionals, writing for high
school students, or writing specifically
for dentists. Experiment with
this, and you'll be surprised at how you
can teach yourself about the way you write
and how others will write the same thing just in
different endless ways.
6. 05 7 Super Power of ChatGPT for Content Creation Part 2: Chachi BT Superpower
number four, Research. Ask AI to pull
specific dates, times, historical facts,
descriptions, et cetera, like a research assistant would. This is one of my
favorite ways of using AI because think about
how long it will take for you to research and obtain this information
or how much it will cost for you to pay some researcher to find out
the information for you, with no errors, no admissions,
complete, thorough work. Here is an example prompt. Tell me five times in history, Pepsi stock fell past a normal amount,
and what caused it? And AI in seconds will become
an expert in Pepsi stocks, and will tell you
this because it has that knowledge in its brain. And we just unlocked it just by asking the right questions
or using the right prompt. This is like you asking
your research assistant. Hey, intern, I want you to spend all afternoon researching
when Pepsi didn't do well, and give me the reason why. Chop Chop, hurry up. Why aren't you not done yet? Oh, Geeh, God. What the heck am
I paying you for? I'll take your intern
the whole day. And at the end, they'll
probably think about quitting and handing you
their two weeks notice. But AI took about 9 seconds. It's done and ready for more. Do you know how we can
improve this prompt? Think about it. How can we make this prompt more specific? Do you notice how in the
output that AI gave you? It is pretty much when the
recession happened in 2008, currency fluctuations in 2011. Notice how it's mainly how
the market as a whole fell. And not just Pepsi. Let's improve the
prompt to this. Give me five times
Pepsi stock fell more than the market on any
given week, and tell me why. Tell me Pepsi's
worst five months over the last year
compared to the SNP 500. If you were searching
for this answer in Google, what will
you need to do? First, you will need to
avoid the annoying ads. Click on links, and then see if they are providing
the information you need, back out and search
the next article and repeat and repeat. But with AI, it's done. Pepsi stock falling
more than the market. June 2024, competitive pressures from rival beverage
companies like Coca Cola, May 2024, inflation and
supply chain disruptions. October 2023, low profit margins because
of cautious consumers. Everything is done. I hope you can see
now that it's not about if AI will
replace humans or not. It's about who has the
most valuable thinking, the valuable prompts
that will produce the highest quality content that will make the
most amount of money. Speaking of which,
there are usually two main types of content
that you will be creating, things that are created by
yourself, your framework, your process, your steps to doing and
completing something. And the second, the
second is curation, where you are going out
and you are collecting and organizing lots of
different content that you are putting
together for your audience, which happens to be ha GBT, Superpower number
five. Curation. Ask AI to curate relevant research information into clearly formatted lists. Because AI has awareness on everything and anything
that has been created, we can ask AI to
curate a list for us. Here, I ask AI, What is five of David Oglevey's best ad
campaigns of all time? David, by the way, is one of the most famous
advertisers to have lived, and we are going to
ask AI to instantly curate five of his most
profitable ads in seconds. How cool is that? Once again, think about how long it will
take for you to do this. Go online, reading
very old articles, filtering through them, not really knowing where
you should be looking, to finally find them
and list them down. It will take at
least a day, right? I mean, to be sure that you have done the job decently, at least. You can curate five
things, ten things, 20 things, 100 things, 1,000 things in seconds. But please, please
remember to take it slow, because if you are not careful, AI will overwhelm you with the content
and what it can do. So always start slow, start small and
work your way up. Chachi PT Superpower
number six, Thoris. Ask AI for
alternatives to words, phrases, metaphors,
images, descriptions, stories, and et cetera. This is something you should
be using AI for right now, which is using it as a Tthors, using it as a dictionary, using it for infinite
combinations. Instead of researching
what an advanced word for conversational is, just ask AI. And AI will tell you the synonym of conversational
includes colloquial, discursive, verbal, garuls,
palatable, and communicative. What the hell is garius, garuls. Sounds so weird, right?
Well, ask AI, what it means. So our prompt can be, I don't know what gulus means. Can you use it in a sentence
to which AI will say, sure. Despite his nervousness, the speaker couldn't
help but beat garulus, during his presentation, regaling the audience
with antidotes and jokes. Garris means talkative, especially in a way that is too much or goes
on for too long. Now, we will never
use a word like Garris, which sounds weird. But at least we
know what it means without turning a page
in a dictionary, right? This is just like if you have a cute assistant sitting
next to you at all time. Doesn't talk, doesn't
interrupt you, doesn't speak unless spoken to, and anything you need, you
just ask it. And it goes sure. Do you want fries with
that? Okay. It won't offer you fries, but
you get the idea. Oh, man, I really got to
get off of this diet. I'm so hungry for
junk food right now. Anyways, Cha GPT Superpower
number seven, thinking, presenting your ideas and
frameworks in progress to AI and ask questions to stress
test your own thinking. One of the best ways
to improve and grow, and excel and level up is to receive feedback on your own
work, your own thinking. You can turn AI Chat GBT into your private thinking
feedback device. You can have a conversation
with AI about your values, your principles,
and your beliefs, and receive feedback from
them, like this prompt. I am trying to crystallize the three pillars I want
to live my life by. What I'm thinking about are creativity, leverage,
and connection. But I'm also debating a few
other pillars like gratitude, mindfulness, power,
consistency, and curiosity. Could you help me
organize these into a hierarchy and
group similar ones together so I can figure out which should
be my main three? This is like you
giving AI a framework, a step by step way
of doing something. And then immediately ask
AI to redo your framework, your process, in
five different ways. It will literally give you not only a third
person perspective of your mind, your thinking, but a bird's eye view
of what your goals are, and how it can be done, how it can be achieved in multiple ways,
formats, and styles. If D doesn't give
you goose bumps, I don't know what
will. Listen to this. This is like if you were
a musician and you're playing your favorite song on the piano, enjoying yourself. But suddenly you accidentally
hit a wrong note, and you immediately stop
and think, Wait a minute. This was not what
I was expecting, but it didn't sound bad. Maybe I can play with
that and take the song in a different direction that I haven't
thought of before, or maybe even turn this pleasant mistake into a whole new song or
a whole new album. It unlocks a whole new idea from what you have
been doing up to now. That right there is freaking
what we are talking about. AI will show you
different possibilities that you may not have
thought about before, and in so doing, leveling you up and giving you its superpower in the process. Pure awesome sauce. You can also go up to
AI and say, Hey, AI, I'm thinking about
these three decisions for how I'm going to spend
my time in the next week. Based on what I told
you about my values, what is the right answer? The types of things that
you normally have to do in your head to try to come
up with the right decision, second guessing yourself, wondering if it's the
right thing to do, how it will affect
others around you. All of that can be done by AI. In seconds. Seconds,
my dear. To review. If you haven't
realized that you have an AI intern with superpowers, no one could imagine, what are you going
to use this for? Outlining, formatting,
rewriting, research, curation, pthoris, and
thinking, thinking. If you're still wondering why the entire world has
changed because of AI, it's time for you
to take action. You need to be asking
yourself this question. How can I start using AI for at least 50% of my
daily mundane tasks? AI is so much better at doing the boring and mundane tasks
that you don't want to do, or you don't have time to do. So why don't you start
delegating at least 50% of your time wasting
tasks to AI right now?
7. 06 Secret Way to Generate 1000 Content Ideas in minutes: Attention, my friend.
Are you ready to be turned into a content
generation machine? Warning. Once you
watch this episode, there's no turning back. Once you discover
what's possible, you can't go back to doing
things the old fashioned way. Okay? So don't say
I didn't warn you. Let's get started. In order for you to create
amazing content, the first step is to do what's
called the two year test. Basically, asking
you the question. How would you usually come up with things to
post and write about? You can either apply the
two year test backwards, as in here's all the things you have already done in
the past two years. Skills you have built, struggles you have faced, hobbies
you have picked up, and et cetera, where you're writing from a place with
personal experience. Or you can apply the
two year test forwards, asking yourself, what are the things you want to do
in the next two years? What are the skills
you want to build? What are the struggles
you want to overcome? What are the hobbies
you want to master? When you are applying the
two year test forwards, you are not operating
from personal experience. You are operating from
borrowed experience, learning from someone else. When you're doing
the two year test backwards and forwards, the goal is to generate topics that you are
qualified to write about. This allows you to reflect on everything you have
done and will do? The more you reflect, the more you'll feel empowered? That, Hey, you do have interesting things to share with your audience
and the world? The second step when
it comes to creating content is to choose
one incentive. Ask yourself this question. What's in it for your audience? Why would they want to
consume your content? Why should they even care? Does your audience want to learn that skill as a beginner? Or do they want to master that skill and become an expert? Do they want to
overcome a problem, or unlock an outcome? What is the incentive
for the reader? So step one is the
two year test, which will help you come up
with a topic to write about. And step two is the incentive. What's in it for the reader? What are you going
to share with them? For example, for step one, you may discover that
you want to write about the topic of real
estate investing. And in step two, people will want to read about
that because you'll help them streamline
the purchase of their first
investment property. Once you have your topic
and your incentive, it's time to pour
gasoline on it. Ask AI to generate 30
outlines of content. What are 30 proven approaches
that your readers want? Here is an exhaustive
list of what they want. Your readers, your
audience want tips, skills, tools, traits,
steps, goals, books, habits, stories,
quotes, secrets, insights, data points,
realizations, frameworks, benefits, lessons, reasons, creators, routines,
mistakes, podcasts, examples, questions,
inventions, templates, resources, challenges,
companies, and presentations. So all of a sudden,
you have a topic, you have an incentive, and
you have a proven approach. For our example, the topic
is real estate investing. The incentive is to learn how to buy your first
investment property. Then a proven approach may be tips on how to buy
that investment. Here are five tips to buy your
first investment property, or here's five tools to help you buy your first
investment property. Or here's five books. You should read to help you buy your first
investment property, or here's five secrets that only insiders know when it comes to buying your first
investment property. Do you see how this works? The list and its variation goes on and on and on
for up to 30 times. By doing this exercise, it will force you
to be specific, which will in turn help you communicate with AI
on a whole new level. Because what would happen if
you just went to AI and ask, Hey, AI, what are five tips to buy my
first rental property? That is a generic prompt. And AI is going to give you a generic and boring answer
that no one wants to read. But if you change the
prompt to, Hey, AI, give me five tips
for someone to buy their first rental
property in Rural, Idaho with under a
600 credit score and under $100 to pay upfront. Do you see how this prompt
is way better than the first to go from
doing to thinking? It's about thinking about the specificity and constraints
that you want to give AI. Here's another example. If you tell AI, to help you be less stressed
with meditation, that right there is a
really general prompt, and you'll probably
get a bad result. But if your prompt
is, what are books? For women over 60s, struggling over a recent divorce who wants to build
a meditation habit? This becomes a better
prompt, right? You have to be very
specific about who your content is for and
what it's going to do. Just remember, whoever has more knowledge about how
to ask the right thing, the right question is going
to produce the best results. What we just did
was to figure out a topic and an incentive,
a proven approach. And from that, you can ask
AI to write you a tweet, write you a thread, an essay, a linked in post, an
e mail, and so on. With just that one idea, one incentive, and one approach, you can turn that into three
to five different assets, which gives you
endless possibilities. Which is exactly what we'll
be doing in the next episode. Give you another one of my examples and show you how to do this for your business
and life, step by step.
8. 07 1000 Content Example Step by Step break down: Now that you know the
secret formula to creating thousands of content
in just a few minutes. Let's walk through and show you how this works step by step. Remember, step one, we
start with a two year test looking forward and backward to pick out a topic you
want to write about. Step two, we pick an
incentive that makes our audience care about what
you are about to create. Step three, we pick a proven
approach so that we can make sure the content will receive engagement
once we post it. Now, let's dive
deep and walk you through how this works
with a real live example. Step one, the two year test. Looking backwards in
the past two years, here are some of the things
that I have done and learned. I built a team of ghost
writers for 200 plus SEOs. As a result, I have a seven
figure ghost writing agency. I learned email copywriting
to sell digital products. I scaled an online
community based training to 10,000 plus students. And looking forward
two years from now, I would like to scale an education business
to eight figures. I would like to hire
the right developers for a SAS platform. I also would like to read
at least 20 books or take 20 plus high quality
courses on AI and pray that they are not outdated as soon as I'm
finished with them. And I would also like to learn what kinds of wine goes good
with what kind of food. This may help me sound classy and sophisticated during
cocktail parties. Now, this is just an exercise to get you to brainstorm about all the fun and
interesting things going on in your life
past and present. Why are we doing this
so that you can find the topic to start your
content creation journey. There's so much you
can write about. But let's say we just
pick one of them. Learned e mail copywriting
to sell digital products. Okay, now we move
on to step two, choosing one incentive to learn e mail copyrighting
to sell digital products, to master e mail copyrighting
to sell digital products, or to overcome a
problem when doing e mail copywriting to
sell digital products. Since I already
learned the skill, let's pick the first one
and help other people learn this skill of email copyrighting to sell
digital products. Then, in step three, let's go through the 30
proven approaches, tips to learn email copyrighting in sell
digital products, skills to learn e mail copyrighting to sell
digital products. Tools to learn e
mail copywrighting or sell digital products, or the traits that you
need to acquire in order to learn email copyrighting in sell
digital products. Oh, my God. You see
how this works? It's just going down the list. And all of a sudden, you have so much to
play with, right? And you know the crazy part. We are not going to do the
actual work ourselves. That is what AI is for. Are you having fun yet? Keep your fun level high because we are just
getting started. That's why step four, train Cha GBT to generate 30
ideas. Here's the prompt. I'm going to train you to become an idea generation machine. I will give you the topic
and the incentive and 30 different proven approaches
for headline ideas. And you will give me back
30 written headline ideas, exclusively for that same
topic and incentive. But applied 30 different ways. Are you ready for the
topic, the incentive, and the 30 different
approaches to which AI will respond that it is ready and waiting for
your information. So we just feed it in the topic. We just email copyrighting
to sell digital products, incentive to learn, and
the 30 proven approaches, and just list them
all down here. And if you want your
mind to be blown, this is what AI came back with. What would have taken
me half an hour, an hour to do this manually? We literally trained AI
to do all of this for us. Now we have 30 different ideas, ten tips to enhance your
e mail copyrting skills. Unlock the power of
e mail copyrighting, the top tools every e
mail copyrighter needs. The traits of successful emil
cpu righttors, and so on. Isn't that cool? If
you think that's cool, Oh, man, we're just
getting started. Now, we can train
AI to turn each of these 30 ideas into a
different marketing asset. So Step five can be
something like this. Turn one idea into a tweet. Use this prompt. Great.
I like this headline. Ten tips to enhance your e mail copywriting skills and sell more digital products. Please write a
bulleted list tweet based on this headline. And your tweet is done, but we are not done yet. We can have AI turn that tweet into a thread. Here step six. Turn your tweet into a
thread with this prompt. Rewrite this headline
as a Twitter thread. Ten tips to enhance your e mail copywriting skills and sell more digital products. A few rules. One, make each
tweet stand alone. Two, no hash tags. T, use this format. First sentence
equals name the tip. Three to five
bulleted list of how to actionably execute that tip. If there's room,
one final sentence encouraging the reader. Notice how our prompt, our instructions for AI is very specific with constraints. That is how you can get AI
to give you great content. Now we have a tweet,
and we have a thread. How about if we get an
essay done for you? Step seven, turn your thread into an atomic essay.
Here is the prompt. I'm going to train you
to write atomic essays. Atomic essays are short essays, 250 words or less. Here are a few guidelines. One, the first sentence of
the essay must be short to the point and clearly tell the reader the strong
opinion of the essay. Two, the essay must
be structured in a list of three to
seven main ideas. Three. After each main idea, must be a short description
of that main idea. These descriptions should be some combination
of the following, reasons why this main
idea is important. Mistakes people make when trying to implement
this main idea. Tips to implement
this main idea, examples of this main idea, stats that prove this
main idea, and et cetera. Four, do not use flowery
language or vague examples. Be specific as possible. I will give you the topic, and you will write
the atomic essay. Do you have any
questions? Yes, I know. It's a long prompt, but it is necessary to give AI very specific instructions
as to what we need. To which AI says,
No question, sir. I understand the guidelines. Please provide the
topic of the essay. And once you do, you'll get
something like this back, and your atomic essay is done. This is what the future of
content creation is like. You are going to be a conductor conducting people
to do the tasks. You are not the doer. You will be doing
certain things, true. You're going to tweak it. You're going to insert some of your own stylistic choices, and you're going to make your
own subjective decisions. But the future of
content creation is here and it's
conducting, not doing. You can continue the process by refining it for your own taste. Like, take this essay and add more adjectives or rewrite this to have a certain
conversational tone or to be more persuasive. Want to hear a
story, a while ago, when I was doing
ghost writing and had about four to five pieces of content that I was
writing for my clients. When I turned in the work, some of my clients said
that they liked it, but could I make it sound a
little bit more professional? Now, I know from
experience that when they are asking for something
to be more professional, they are just asking
for statistics or supporting data to be
included with the content. And then guess what I will do. I will have to draw everything. I'll have to go and
spend hours researching the stats and adding it to each of the points
that I wrote earlier. Do you know what you
can do right now? Here is the follow up prompt. Hey, AI, I wrote this piece
of content for a client. And the feedback was the client wants a stat for each section. Can you please rewrite it with a stat and make sure to
reference the source? And then AI will get
that done in an instant. Remember, this is not the end, but actually the beginning, it is all about knowing
what to ask for. That's why more than ever, the best investment
you can make right now is to create or
acquire a framework, a prompt so that you can train your AI to do anything
in a proven way. While everyone else
is saying, Ah, N, I'm just going to focus on getting paid to write 500 words. Then they are going to be
in a race to the bottom because our robot can write 500 words about
anything we need, write it faster,
write it better, write it for free, which means our value is not in the doing, our value is in the thinking, and that is what being a
conductor is all about.