Canva for Facebook: Boost your Engagement with Visual Posts

1. Class Introduction: Hey everyone, Ronnie here. Believe it or not, Facebook is not dead. It's still the number one social network today. So let's see how we can become masters at crafting eye catching content for Facebook using Canva exclusively. First, we'll discuss Facebook's current usage and demographics. We'll dive into the statistics and numbers so you can get a good understanding of where the platform is today and how powerful it still is. Bottom line is, with nearly 3 billion monthly active users, Facebook offers massive reach for your brand. So keeping that in mind, we'll see how we can use Canva to design beautiful Facebook page covers to showcase your brand. When people visit your profile, I guide you through creating engaging posts in various formats like standard post carousels and square posts. We'll even have fun making hilarious memes and animated gifts. Finally, you'll learn how to produce high converting Facebook video ads in the most effective formats and dimensions. I'll show you how to craft compelling visuals and ad copy that get clicks. After completing all these lectures, you will know how to use Canva to create top notch Facebook content that attracts attention, sparks meaningful engagement, and achieves your marketing goals. Let's dive in. 2. Is Facebook still alive?: Contrary to what you may think, Facebook is very much alive and thriving. In fact, it boasts an impressive 2.989 billion monthly active users, making it the most active social media platform in the world. To put that number into perspective, 37% of the entire global population is on Facebook. That is, more people than the combined populations of China and India. What? And here's something interesting. Facebook is still growing, with 1.8% of annual growth in monthly active users. And out of these almost 3 billion monthly active users, a staggering 2 billion users actually use Facebook every single day. That is daily active users. So no, I don't think Facebook is dead. So if it's not dead, let's see who's actually using Facebook. India has the largest Facebook user base, with 369.9 million active users, followed by the United States, 186.4 million, Indonesia, 135.1 million, Brazil, 114.2 million, and Mexico, 93.3 million active users. Then we have countries like the Philippines, Vietnam, Bangladesh, Thailand, and Egypt, who also have a significant amount of active Facebook users. Another interesting fact is that 43.2% of Facebook global users are female, with 56.8% being male. So why is the difference between female and male users so important? Well, during my research I learned that there are many more men than women using Facebook, mostly due to Internet access disparities between genders and that in developing economies. And since Facebook is so important in countries like India, Indonesia, Brazil, or Mexico, it makes a lot of sense. Many people wrongly believe that Facebook is not popular among young people, but the reality is that the data shows otherwise. In fact, young people between the ages of 13.24 continue to be some of the most active users on Facebook worldwide, especially in developing economies. And the medium age of Facebook users is 32 years old. We can see that Facebook users come from all sorts of age groups. Another interesting aspect worth highlighting is that in July 2021, a staggering 98.5% of Facebook's audience, age 18 and above, access the platform through mobile phones. And though we don't have more recent data about what device people use to connect to Facebook, it is quite unlikely that this percentage has changed dramatically since 2021. In this 2023 article, Meta, the company behind Facebook explains that they will focus their efforts on artificial intelligence, AI messaging creators, and monetization. First, the company is investing in AI powered discovery and AI powered recommendations to show users content. They are interested in expanding their focus way beyond connecting with friends and family. Next reels, with over 140 billion plates per day, is also a priority for Facebook. So it would be a good idea to add more Facebook reels to your content mix. And the good thing is you can repurpose these reels. You don't have to limit yourself to publishing them on Facebook. You can also share them on Instagram, Tiktok, or Youtube shorts. Finally, Facebook wants to become more of an entertainment platform kind of like Youtube. And to do so, they have initiated two key actions. Number one, incentivizing creators by offering more monetization options and tools for creators. The idea is to simplify their experience and expand income opportunities. Now that's great news for us content creators. And number two, Enhancing creator Discovery. Facebook wants to make it easier for users to find and follow creators who align with their interests. To achieve this, they will introduce a bunch of new features on Facebook like the rising creator label suggestion units or simplified follow actions. So all of this to show you guys that Facebook is definitely not dead. So it is still in your best interest to actively create and share content on this platform. Now if we look at our own experience, an I and I continue to share weekly content on our Facebook business fan page. And we also get fantastic engagement from our audience. One thing we do, rather than simply sharing links to our Youtube channel on our Facebook page, we post our videos directly on Facebook. That means natively. So that's for the Facebook fan page. But we also have a Facebook group that has been steadily growing week after week and has now reached 65,000 members. It's an incredible community where you can share your Canva designs and receive some valuable feedback from our designer community. All right, with all of that being said, let's start creating some Canva designs to share on Facebook. 3. Design a Facebook Page Cover: Don't judge a book by its cover. They say I found it pretty hard not to, don't you? Your Facebook page cover does more than just make a great first impression by designing it well, you can show what your brand stands for, share your message, and even promote special offers or events. So let's jump right in. In this lecture, I will show you everything you need to know about Facebook banners. From choosing the perfect dimensions, selecting and adding captivating images, adding your text to the mix, and even incorporating your brand colors and logo. Let's go. All right guys. We are on the Canva home page and I would like to show you how to start your Facebook page cover. Before we do so, I am to quickly jump to Facebook to show you something important. And that's something important. Is that your Facebook page cover will look slightly different whether you are looking at it from a computer, like what you're seeing on your screen right now, or whether you're looking at it from a mobile phone. So now you see my mobile phone as well. And we have both desktop and the mobile version of that Facebook cover. So if you pay particular attention to what we can see on that image, we can see slightly more in terms of height. On the mobile version, you see we can see my arms a little bit and yeah, that part we don't see on the desktop version, we can only see one finger right there. Also the logo on my shirt. We can see much more on the mobile version than what we see on the desktop version, but on the other hand, we see more space right here to the right and to the left on the desktop version that we don't see on the mobile version. Okay, the mobile version obviously has a much bigger profile picture, so it takes more space. It comes all the way to here, we can see that on the phone right here. And so, yeah, it seems that we will have to consider these differences of how this cover will display on a phone and on a desktop. So we need to make sure our cover is looking great on mobile as well. If we only focus on the desktop version, we might have an unpleasant surprise when we actually look at that cover from our mobile phone. Now that being said, we need to get started somehow in Canvas, and here again, there is an extra. I would say difficulty because the dimensions that Canvas suggest for our Facebook page cover are not the ones that I would go for, that I would use in order to start my project. So let me show you what I mean. If I type in Facebook Facebook page right here, we have this suggested document size right here. Let's see what happens when we click here. We click here. We got to the template library where we can either start a Facebook cover from scratch with the first tile right here, or choose from the 23 plus 1,000 templates that we have. Okay, so I'm not going to start browsing the templates for now. I'm just going to create a blank cover to show you the differences of what I mean. Okay, so this is what it looks like. Again, this is 16, 40 by 924 pixels, okay? This is the dimension of this page right here. Now you can work with this, but it's not optimal. Now let me show you the dimensions that I used to design a variety of Facebook page covers here. This is the dimensions that I use, so we can see the same length. So if we look at the cover in the horizontal way, 16, 40, the same dimension, but instead of 924, I have reduced it to 720. Okay, so that is the base. I would definitely recommend you create a custom project in Canva. So let me quickly show you how you can do that. From the home page, Locate the custom size button right here, the top right corner. Click on it and then you can insert your dimension. 16 40 by 720 pixels. Okay, make sure you're in pixel and create a new design. This is how you can create your custom dimension project. Now if I come back to this document where I have designed all of my Facebook page covers, this one that you're seeing right here is the actual one that I'm using on Facebook right now. As you can see, I have a variety of different variations from the same cover that you probably have never seen, which is okay because I've decided not to publish them. Now I want to take a second to look at this second page right here of this document because it is important. Remember, I showed you, I started the lecture by showing you that your cover will look slightly different on mobile and on desktop. Well, these margins that I created here, both on top and bottom and on the left and right side of my document here, represent that. Remember that the image seems to have more pixels in the horizontal width. The image on desktop? Well, this is represented by these blue rectangles here. After doing some research, I realized and I found out that there is 180 pixels more on each side that is displaying on your desktop. And if you remember correctly, we could see my arms and the logo on my shirt. So it means more pixels in height on mobile this time. Well, this is also represented by these purple rectangles. Right here, we have 48 pixels, additional pixels, both on top and at the bottom of the mobile version of this Facebook cover. I would recommend you take a screenshot of this. And also the way I would recommend that you work in your Facebook cover document right here on canvas, is by adding guides to represent the safe zone. Right here, what you see in the middle, the white part will be a safe mobile and desktop zone. If your design fits within this white part of the page, you are good to go. It will look great both on mobile and on. This is exactly what we are going to do. We need to take this into consideration while designing. The way I would recommend you to define this safe zone is to go to your file button right here. Then go to View Settings and Show Rulers and Guides. Okay, click on that. This should bring on your rulers, both on the left and top part of a screen. Let's start on the left, click in the ruler and start dragging. Okay, this will create a guide. I want you to bring your guide at 180 pixel. You see this magenta color on top that says 180? Drop it right here. Okay, 180. Now you have created that guide right here at 180. Do the same and bring another one at exactly 14 60 pixels. 14, 60. Make sure you're precise with this. Drop it there, okay. Now I have one here at 180. And then I have a second one right here at 14 60. I need to grab a guide from the top ruler and bring it at 48 pixel. You see it says 48 right here on the left side. Drop it here. And another one that I'm going to drop at 672, exactly 48 pixel from the lower part of the screen, 672. Now if I come back to my white page right here, I can see that I have now define my safe zone right here. Okay, so everything that would fit within these guides is completely safe. Would look great, both on desktop and mobile. All right, so we can actually try this with this cover right here that we see here on screen. So everything here is safe and it's going to show great on mobile and desktop. That being said, and this is a very important part, like once you nail down the dimensions, you're good to go. The rest is designing your Facebook cover. So what we are going to do for the rest of this lecture is to try and reproduce this one right here that I am actually using on my Facebook page. I create that blank page right here. First thing I would probably do when designing my Facebook cover is to find a colorful background that would catch people's attention. Something that represents the vibe of your brand. So you want to stay consistent with your visual identity. But I think it's good to catch people's attention as well. So something vibrant, or at least vibrant in my case. Because I want my brand to be vibrant. I want the team round the brand to be a very colorful and vibrant vibe. Okay, so the way I did this, I went to the Elements tab right here, and I started to search for gradients. Gradient, and I think I use the adjective canva gradient. Okay, I'm going to start searching for this. What you want to do is to search either for graphics or for photos. Let's go ahead and search for photos with Canva gradients. Okay? It doesn't really give me the right colors. I have a Canva logo here. Okay, Let's try Canva blue and Purple gradients. Yeah, there's more options here. So that is one way of creating your gradient. You just try to locate an image that has the colors that you find attractive that you can use on your page. So that is one way. Another way would be to search for graphics. Okay? And there you find some other gradients. A lot of different, other gradients that are not images this time, but more graphics, for example, This looks quite similar to what I have been using. Let me delete this one. You see here a bunch of different samples. Here I can see all. Yeah, so here we have a large variety of colors that could work that are similar to what I have used on my page. So this one right here, if we flip it like so this could work as well. Let's give this a last try. And I'm going to use this one right here. There is yet another way to create a gradient. And for that, you can simply click on your empty background and use the color button right here. From here, you want to start to add a new color. The first button here that looks like a gradient. So click here, and instead of a solid color, you are going to pick a gradient. Okay? So a gradient will be made out of certain number of colors. By default, it starts with only two colors. So here we have the white and the gray. If I click on one of these colors, I can actually select any color right here. Or I could also use the color picker like so. And come here and start grabbing some colors. Okay, so you see I grab this purple color for my photo right here. So now I have my first color. I can go to my second color and do exactly the same, use the color picker for example, come and pick this color right here. I have created this other gradient, which is my background. If I want to tweak it some more, I can click back on the color button right here. And it should be right here, the last color I generated. So I can click here and I can add more color if I want to, let's say I want this gradient to have even more colors. I can add another color like so. I can also flip the color order if I wanted to. Okay, You see by re organizing the colors right here, that is pretty useful as well. Let's do something like this is looking pretty nice. I'm going to stick with this one. I have my gradient, three colors. You could play with the style of your gradient, you see like more of a radio and just play around with the direction of the color. I like this one, so I'm going to stick with this. Okay, great. So that is the first step, like creating the background of your Facebook cover. The second thing I added in my Facebook cover right here, let me bring it back to show you is this pattern that you see that comes and add an extra layer, something interesting to my background. I could just stick with the plain background, but I mean, everybody uses gradients, so you probably won't really stand out from the crowd with just a gradient. Let's go ahead and try to figure out how to add a pattern to our gradient right here. For that, once again, I'm going to tap into the amazing graphics that I can find in the Canva library. Starting from the elements tab, I could type pattern pattern like this if I know what I'm searching for. If you don't know, you can start with pattern, okay? Pattern You want to filter by graphics. Okay, That's what I'm going to do. I'm going to click on Graphics. Right here, Canva is going to show me a bunch of different patterns. The way you will use these patterns is by simply, for example, if you like this one right here, you could click on it. It will bring it to your design, can change its color, okay? Or you can play around with the transparency, which is what I did on my page. Right here I have the pattern right here, which is actually locked. Let me unlock it. Okay, let me lock it back. I'm going to duplicate this page, so I don't mess it up as I show you. Let me unlock this one right here. And now you can see that pattern right here is actually a pattern that I have used with a transparency of ten. If I bring it back all the way to 100, I see that I actually changed the color of that pattern to white. And then reduced its opacity, its transparency to ten. Okay? And then I locked it so that it doesn't move. I can do the same. Here I have my pattern. I will change its color to white and it's transparency to ten. I can actually type in my number for the transparency. Now I have my pattern. All I have to do is to make it big enough so that it fits my page. Okay? It's a slightly different pattern from the one I actually used, but you get the idea. If you want to see some more inspiration of patterns, you can always click on the three little dots and see more like this, okay? And you will see some cool patterns like this one right here. I like these ones as well. You can really have fun with these patterns and find some pretty cool stuff like the bubbles are nice and is going to show you a bunch of different things. You can see all of them if you click on See All, for example. Yeah, there are some really cool patterns for you to explore in Canva, okay? You can add patterns, for example, line patterns, and you will have a bunch of different things to explore from here. All right, now back to my Facebook page cover. Right here, I have my pattern, okay? It's right here. I can move it, I can position it as I want. Let's do something like. So if you want, you can also like slightly rotate that pattern to create lines in different ways. That also looks great. Once you do have your pattern exactly where you want it, I would suggest that you lock it, so now it doesn't move when you accidentally click on it. So yeah, lock your pattern so that you can start working on the other elements of your cover, which is what we are going to do right now. The next thing I did is to start looking for a photo, like a great photo of myself. I wanted to be the main character of this Facebook page cover because it's my personal Facebook page. It's called Ronnie Hermosa on Facebook. And so I wanted to find a photo of myself that I could use on this cover. Obviously, as a content creator, I always have a bunch of photos of myself, like right there handy, like ready to be used. So, I have created a folder in Canva where I keep all of these photos of me without a background. So, the way I actually created all of these photos, well, very simple. Dan, I and I took half a day in our apartment, in our studio, we have like good lights, but after setting up the lights in the camera, we just took a bunch of photos on a blue background. This is just a pop up background that we and we made different faces and expression. So once we had all of these photos, what we did was to use the background remover, which is a pro feature in Canva, to simply get rid of all of the blue backgrounds. So all of these photos that you see here, the result is this collection right here of no background photos. And I would say 99% of the cases. I didn't have to retouch any of the photos, just ran them through the background remover and they came out perfect. So yeah, that is the way we use these photos. The one I'm using here is actually an older one, which I still have somewhere in a project. I'm going to use a different one for recreating this cover. It's not going to be exactly the same. I just want to show you the different steps because obviously yours will also be different. Let me show you how you use the background remover. For those of you who don't know, let's start with picking a photo that we like. Okay, let's say this one right here. This is the photo I'm going to be using on my Facebook cover. I import it first, then with the photo selected, you see it. Select find the Edit Photo button right here. Click on it. And then from here use the Background remover. Okay, so I'm going to click on Background Remover. This should do the job. The photo should be perfectly cleaned up. So there you go. Yes it is. We just see a little bit of the chair right here, but that is pretty common. Okay, so I'm going to use this photo right here, make it big enough, Make sure we are within our saved zone. Remember, look at this guide right here. I want to make sure we stay within the saved zone. Maybe I make this slightly smaller, like so. All right, we have our main photo. Now we need some texts. If we look at the actual cover, already made cover, we can see that the text I use is check out my courses and these are actually two different textbox. Obviously, your image, your cover will have your message. It doesn't need to have text. But I do think that on Facebook you have all of that real estate. I think it's great to promote your main products to explain to people what your business does. So in my case, I want people to check out my online courses. And I want to point them to the right direction, which is literally what I'm doing on that photo right here. So check out my courses. So I need to create text boxes that say exactly that. Check out my courses. So in order to create a textbox different ways you can go to your text right here and use one of your pre set text tiles. If you have set them up in your brand kit, that is if you are a pro user, if not, no problem. You can just create a text box like so and start typing your text. So I'm going to check out, that will be my first text box right here. What I did here, I added an effect. Okay. With my text box selected, I clicked on the effect. And I use this effect right here, the background effect. This one right here, I changed the yellow color. You see here, it doesn't look great in yellow. I want to change that for white. Simply click on the yellow color and change it back to white. Check out my, Then I'm going to simply duplicate this text box by copying it and pasting it. Or just simply click on the duplicate button here. Like, so check out my courses. Okay, now it's just a matter of positioning this other text box right here where it needs to be. You see it's actually covering a little bit, the text underneath. What I'll do is to push this one forward. Go to the Position button. And you can see the layers. I'm simply going to bring it forward. It's on top of the other one. We don't really see it. It doesn't cover anything here. But this looks pretty good. Something else that I did on the other version, like the version I'm using, I position my photo slightly covering part of that text box, It looks cooler. Let's go ahead and do this. I can either make my photo bigger here, like so, and I need to push it in front of the text. I'm going to do something similar that I just did with my textbox. With my photo selected, Click on Position and making sure we are on the layer tab here. I'm going to bring it all the way to the front. There you go. Now my glasses are slightly in front of that textbox right here. It looks great. Still I am within the safe zone. You see my arm right here is still within the save. Okay, great. Check out my courses. All right. Next is to add the Canva logo right here, or it could be your company's logo. Me, I have this Canva Verified Expert logo. I decided to use that on my previous banner, previous cover. I'm just going to copy it here and paste it. But if you have created your brand kit, you should have your logos available right here. If I click on Brand Hub, right here, I should see the logos of my brand. If you have created multiple brand kits, you should have your other brand kits available. Again, all of these options are Canva Pro options, but if you have uploaded your logos into your brand kit, you should see them here and you see that actual Canva Expert badge has evolved over the years. So when I developed this one Facebook cover, it used to be like So for the sake of this exercise right here, this lecture, I'm going to copy the same logo that I used previously. Okay? So it needs to be behind the text box. Okay, So with the logo selected position going to bring it right here, but as you can see slightly covering the logo here. So I need to move things around. So I'm going to select the text boxes and move them slightly like so need to make sure I stay within the safe zones. Right. Okay. So this looks pretty good. All right, so we are moving forward with our exercise of recreating this banner right here. Okay, this is what we have so far. So we need the little arrow and we need the logos of our platforms. So this could be somewhat challenging to find logos in Canva. Okay, so logos of different brands. Let's come back to our elements and just type in Dom logo, see if I can find some Udemy logos in the canvas library. So I can see here and the graphics can see all I have four Um, logos. To be honest, I don't really like these logos because they don't say udemy. They just show the first letter, the of udemy. If you don't know Utomi, people might not understand, okay. So let's see what they have for Kilshare, which is the other platform where we teach Kisha. They don't have anything right here, that could be a problem. But let me show you an app that exists in your Canva account that will showcase different brand logos. In order to find this app, let me simply go to my apps button right here. Click on that. What you're looking for is an app called Brand Fetch. Brand Fetch, Like brand Fe, Brand Fetch. There you go. So Brand fetch, it looks like this. There's a B and it's on a white background. So if you click here, this should show you a bunch of different brands, Logos right here. And again, let's try Udemy. Okay. Type Udemy. And now I have these much more interesting I would say Udemy logo with the entire name. Okay. The Udemy name. So what I'm going to do is to create these logos for both Udemy and skill share manually. Okay? So I'm going to be using shapes, rounded, rectangular shapes. I'm going to go to elements and find some shapes. Okay, I click on shapes now I want to see all of my shapes. You see lines and shapes right here. This is the one I would like to use. I need two of these. And I need them to remain to keep the same aspect ratio. So I'm going to click and hold down my shift key so I can resize this rounded square shape without changing its dimensions. If I didn't hold my shift key, you see I could change the aspect ratio as long as my finger keeps pressing that shift key. Let's go for 178. By 178, Okay. Going to position this one here. Change the color of this to white. This might be slightly too big, I'm not completely sure yet. But what I'm going to do is to bring on the Unimy logo and fit that inside my shape right here. Make it look nice. Okay? So make sure it is centered, maybe a bit too big. I want this to look like an original Unimy logo. There we go. That's the first logo right here. I could probably group these two things, the shape and the logo. For this, I will select them both. The way I do this, click on the Shape first, and then hold my Shift Key again while holding it. Clicking on the logo. Now you see they are both selected. Now I can group them by clicking on the Group button here. Now this is just one element. Now maybe I should reduce its size slightly. All right, good. Now I can duplicate this thing. Okay, I'm going to click on Duplicate. So I have the exact same dimensions. Now I can create my skill share logo. Okay, obviously I will need to ungroup, probably get rid of this Ume logo. But let's first see if I can find a Skillshare logo in Brand Fetched Share. Yeah, I can see a Skill Share logo right here. There we go. It is already squared. What I'm going to do is to make it slightly smaller than my rectangle here, I'm going to just simply fit it inside of it. Okay. Let me delete the Udemy logo which is underneath this one. This one right here. Bring back the skill share right there. And I'm going to change the color of my shape to this black. Okay. Very easily, with the shape selected, you can select it from the layers right here. See, I could select any layer. If I want to select my background, my photo, anything, I can just click on it from here, which is super convenient. And then just simply change the color to black. Now, I have created that Skill Share logo as well. Okay. Similarly to the Udemy logo, I'm going to group these two things by clicking on the background, on the shape first and then holding my Shift key. Clicking on the logo and then grouping them. And now I have my two logos right here. They look more or less at the same proportion, look the same size. Both the Udemy logo and the Skill Share logo look pretty consistent to me. All right. Now, the only thing missing here is the arrow. Okay? So if I come back to the elements and search for an arrow, I will find different types of arrows under my graphics so I can click and see. All I believe the arrow I use was this one right here, change the color to black. This is actually the arrow I used if I position it correctly. You see I'm trying to cover this little white part right here. I simply going to select my arrow and use my keyboard keys to slightly move this arrow at the right position. Okay, so this looks great. I'm pretty happy about how everything turned out. If I look at the original photo, which is this one now, this photo right here, they look pretty cool. I think I'm going to leave the lecture here. Now, there is something that I need to tell you as well. Is that when you create your Facebook page cover or your Facebook group cover, it's not very different. You will probably need to export it from Canva, upload it to your Facebook page and see how it fits. Okay, and if you see that, maybe you should have moved this element slightly up or slightly to the right or to the left. You will probably have to come back to Canva, do the modifications and export again. And if you see that, you probably have moved this element slightly to the right, either slightly to the left, up or down. Or if something is not perfectly centered. And that is both on desktop and mobile. So you'll have to check on both your devices, how your first draft, I would call it, of your Facebook cover looks like. You'll probably have to come back to Canva do some tweaking in your design and then export again, and then upload that new version like V 1v2v3. Sometimes you'll have to do this back and forth between your Canva design and your Facebook page and upload a slightly different version of that design until you get it perfectly right. Okay, so that is how I did it. It is a complex visual to design, but it is also a very satisfying one to nail. Because then your Facebook page will look great and people will be impressed. You probably have some good engagement on that page, partly because of that cover. All right, I will see you in the next lecture where we will talk about creating Facebook post. 4. Create a Facebook Post: Just like a well designed Facebook page cover, properly crafted Facebook posts have the power to captivate your audience, spark engagement, and drive meaningful interactions. They are the building blocks of your social media strategy and play a crucial role in grabbing attention in the fast paced world of social media. In this lecture, I'll guide you through creating eye catching Facebook post that truly stand out. So let's jump back into the Canva editor and explore its wide range of templates, graphics, and tools. My promise to you is that by the end of this lecture, you will be able to design visually stunning and highly engaging post when it comes to creating Facebook post or post that will appear in your Facebook feed. And we have a couple options to choose from. Okay, so let's see what Canva has in store for us in terms of document sizes. For this, I'm just going to type in Facebook post, not going to hit Enter yet. I'm just going to see what Canva will suggest here in terms of formats. So I have a couple of different ones. I have Facebook Post square 1080 by 1080 pixels. Okay, Then there is another one right here called Facebook Post Landscape, which is in 1,200 by 630 pixels. It seems like we have three different formats. Why so many? What do they mean? And how to navigate these formats? Let's open each of them. Okay, Facebook Post Landscape. I'm going to open this in a new tab. Perfect. It's right here. Come back to this. Okay, let's open this one as well in a new tab and Facebook post square going to open this as well. So now I have my Facebook post, 940 by 788. I have the 1,200 by 630 on this page right here with some templates as well. And on the last page I have my squared one, the one by one aspect ratio. So I want to go through each of these formats one by one to kind of explain when to use them and how to use them. Let's start with the second one, this one right here, that looks more like a banner that is actually carrying the dimensions of 1,200 by 630. So this one right here is what we call the timeline photo for Facebook. So this format has been recommended by Facebook for people who share photos on their timeline. Obviously here in the canvas template library, we'll have more than just photos. But I would say that this format is recommended if we want to give priority to the visual. For example, something like this one right here. Let me open and preview this template. We see a big visual, which is a photo with a message on top. So this one would be the right format for displaying this on your Facebook timeline. Because it has a large visual, I would say anything that has a predominant large visual should probably be in landscape mode. This is important because you could have the same dimensions, but in portrait mode, you would switch these two dimensions. Meaning, if the photo you want to post on your Facebook feed is a portrait photo, you would have a 630 by 1,200 pixel portrait Facebook post. You probably would have to create custom size document using this button right here in the Canva home screen. And so you would have 630 by 1,200 pixel. And if I do create such a document, this is what it will look like. I can zoom out slightly. This should be your portrait photo. Okay, now let's come back to our Canva home page. And most importantly, to our three different formats right here. So we've seen the larger one. Okay, we've seen this one right here which is the timeline photo. Now let's focus on the square format. This one right here, the one by one aspect ratio, also known as the Instagram format. I mean, this format is probably the easiest and the simplest to use because it will look great both on Facebook as well as on Instagram. So that is the main advantage, I would say, of this format. You can very easily repurpose the post that you create for Facebook to publish on your Instagram as well. So I'm going to show you in a minute what we can do with these. This would be, for example, great for creating carousels that you will be able to share both on Facebook and Insta. So we will do this in a second, but before we jump in, I want to briefly say a word about this other format, the more unconventional format, which is this one right here, 940 by 788 pixels. This one right here is recommended by Canva and I've seen on other blogs that this is also a popular format for Facebook in that sense that it will fit your feed very well on a mobile device. And knowing that most of Facebook users will be using Facebook from a mobile phone, I think this one is also a very popular choice. It's almost squared, but it's not completely squared. That is what I wanted to say about the three different formats, document sizes that you will find in Canva. In this lecture, we are going to be using two of them, the square one, and we are going to develop a carousel with it. And then we will be focusing on the 1,200 by 630, or the longer one. And we will see how we can use that to showcase photos on our Facebook feed. Let's get going. We are going to come back to the home page. Okay, so from here, clicking on the Canva logo, I am going to search one more time for the squared Facebook post. I'm going to type Facebook post square. Okay, I should have my 108 by ten it pixel document type right here. Let's have a look at the squared Facebook post template. Okay. I'm looking for something to create. Five maybe. Yeah, five image carousel that I will be able to use both on Facebook and on Instagram. Let's have a look at this one right here. Okay, So I like these simple design like clean colors like that. So I'm going to click on the three little dots here and preview this template. Okay, I see that this template has been designed by Eternity Studio. It is the 1080 by 1080 dimensions. Okay, So this is the right aspect ratio, the one I'm looking for. Yeah, like this. So I'm going to explore the creator of this template to see if they have more of the same. Because this one is a single post, ideally for carousel, I need to have more than one page. I'm going to click on Eternity Studio, which will bring me to the Eternity Studios Canva creator profile. Every template designer has their dedicated space or profile Canva and this is where you can find them and follow them. You see, I'm already following this creator, so if you didn't, you can follow, you would see a button like this, a purple button. And you can follow a creator by simply clicking on it. And then if you go to Creators, you follow right here. You should find back all of the profiles you have followed. Continuing my search for the perfect carousel idea, I have these three posts right here are very colorful. I like that. Maybe I could use something like that. What do we have here? I like these illustrations, 12. Fortunately it is only two. It's a bit light for carousel. There's some more images here, like ways to display photos. I like that. Let's see whether there's some other cute illustrations. Some more photo post. Yeah, there are some good ideas here. Some more here. This is pretty nice. Let's go ahead and use some of these. Some more illustrations. Yeah. Okay, so I'm going to be using a couple of these templates, okay? Starting with one, okay. I'm going to start with this one right here. So I'm going to click on it and click on Customize this template. This will create my Facebook post right here and open it in the canvas editor, of course. So if I come back to the design tab right here, I can try to find more posts of the same profile. Okay, so how would you do that? Well, you need to find more of the same creator profile. Remember Eternity Studio? I tried to find another template that looked similar to this one right here. And I saw this one with the photo in an irregular shape and some other elements right there. I clicked on the three dots and I saw Eternity Studio. Now I have found the Canva creator in the editor, which is super useful. I'm going to be able to click on their name right here and now access all of their collection of templates. Okay, I see that we have all of these, so this will be super useful to create. My other pages can come back to my template, use this one right here, design. Come back to the template. So what do I have so far? Let's zoom out a little bit. I have this and probably one, the purple. That's four pages. Let's add one more and finish my post, maybe with the more subtle one. All right, so we have our five base images. Now what I want to do here is to start tweaking them, though I like the color combinations that were used here, but I just want to show you that you can make these posts on brand very easily in Canva. Okay, so I'm going to delete the search right here. Click on design and use the style button. This should bring me to all of these color palettes, including the color palettes from my brand kits. Okay, The brand kit I'm seeing here is Ronnie's brand kit. But I could easily switch between different brand kits if I want to use the brand kit we are using to develop this particular course, which is this one right here. I'm going to click here and I could apply these colors to my document right here. If I click on the first page, there you go. I could really easily, and I can shuffle these colors if I keep on clicking on them. I like this one as the first page. I'm going to apply to all the pages. Now in just one click, I have harmonized the entire carousel right here and applied my brand colors. I could probably change a couple of things here. For example, this like thin element right here in the background to match the makeup that she's wearing. Now, preview this again. You see everything is much more on brand. I have applied my brand colors very easily in just one click by using the styles right here. All I have to do probably is to just swap some of these photos. Okay, let's add Ronnie looking a bit confused in there in each of these frames. Maybe some photos of Dana would be great as well. Yeah, let's have Dana right here. Another one here. The last one will be Diana, like wow, what's going on here? Okay. So now we have customized this entire thing. Maybe this could be a different photo. Okay. This one doesn't really look great, but yeah, you can play around with your photos right here and really make this look as you wish. Okay, now that I have my post my five images in this carousel, I would like to export it and then upload that into Facebook. You can actually see how it looks like from both my computer and my phone. Okay, I want you to experience the entire thing, just like you are discovering this post on Facebook. Because I think it's important to understand the nuances of how a particular design will look once it is published. So I have my five photos. I'm going to click on the Share button and the download button right here. I'm going to use PNG, all pages and download. What's going to happen? Canva is going to create a folder with my five photos inside of it. In the meantime, I will open a Facebook page that I manage called Baby. I'm going to start creating my post. Okay, Create a post from that page. Going to use this. I'm going to add my photos here. I have here on my second screen that you don't see the five photos that I just created. I'm going to bring them right here and drop them into this post right here. Okay. I'm not going to go through the hassle of creating a caption and everything. I just want to show you how the visuals look like. Right now they look a bit random like. So I'm going to post publish this post to show you how they look. Once published on Facebook, from a desktop computer, your post, your five image post is going to look like. So you'll have two images and then three images on the second row. And when you click on it, they will show full screen like so. And you can navigate through them with the little arrows that you have here. Okay, so that's how they look on your computer. So it is kind of like a carousel. But the first page or the first impression you get from that post is that you would see a gallery of five different images. Or if there were more than five images, Facebook would show you a number here with the number of the remaining photos. All right, now let's have a look at how this would look on a mobile phone. So this is now my phone right here. I'm going to go to the Wasabi page. All right, so this is how my post looks like in the feed. Let me go to the actual page by clicking on the Wasabi and you see it looks similar to the experience on desktop, but when I click on it, this is what I see. Now I have to scroll down to see the rest of the post, unless I click or I tap on one of these photos. And once I do, then I have to swipe left and right to actually see the different photos. A slightly different experience. Okay? If you want to experience the carousel. As a carousel, you will need to first tap on the initial post and then tap again on the first photo to be scrawling or swiping left and right. So it is not as intuitive as some other platforms in terms of carousels, but it can still be used as a carousel. So that's what I wanted to show you wanted to show you the entire experience. Now let's wrap up this lecture by showing you how a Feed photo looks like, the larger formats for your Facebook post. For that, I'm going to go back to Canva and we are going to be using this time not a Facebook post square, but a Facebook post landscape in 1,200 by 630. All right. I'm going to be starting one from scratch this time because I'm going to be using one of my photos right here. So it doesn't really matter to have a template. So let's go to my upload and find a nice photo of DNI and I that I want to use on this post. Let's use this one for example. We see that we have a different format. If I stretch this photo, I'm not going to make this recommended format for my Facebook feed. You see this is what I get. So I have these white bars which is not ideal. Two things I can do here, I can either continue stretching the photo or scaling the photo. And then resize to the best of my ability so that we have a decent cropping here and that is not too bad. Or the other thing I could have done is to use grid or frame. So going back to elements, if I scroll down, if I use the grid here, first one will cover my entire page. Now back to my uploads. Could take this photo and drop it in the grid for an easier way to fill up the entire screen. If I want to reframe this, I can double click on my grid and move this photo up or down. I'm going to be using the rule of thirds here to position my right eye right at this intersection. You see this intersection right here of this third and the third or here. I'm going to have that exactly in my eye. And also the horizon line that we can see here with the C and the city right here is also a line on the upper third. All right. I am happy with this. I'm going to be using the second one. Can delete the first one. There we go. We have a photo right here that is ready to publish on Facebook. I'm going to download this. Okay. I'm going to give it a title first, so I'm going to call this Ron. And in Barcelona, and I'm going to download this in the PNG format. It's fine. It's always better to export your photos in the highest quality you have them to upload them on Facebook. Facebook is going to do the heavy lifting of compressing your photos anyway. Don't worry too much about their size or resolution as long as they fit the recommended dimensions. Okay, download this. Great it is here. Back to the Wasabi page and I'm going this time to post my single photo. Okay, which is right here. I'm going to drop it here. And I'm going to post that photo on my timeline because I want to see if it looks great when integrated, when I discovered this in the feed. Okay, now scrolling down, this is what I see. Okay. I see this photo exactly in the same dimensions. It's not cropped, it has not moved. So that's how I see it on my computer. Now, let's come back to the phone. I'm going to go back to Wasabi. Refresh that page. I can see that this photo is also looking great on my phone. Okay. It's complete. The framing hasn't changed. All of this to show you that these dimensions actually work very well for Facebook. We have used the square format, We have used the 1,200 by 630 pixel format. These are the recommended format for a good reason because they are optimal to work great on a mobile phone or on desktop computer, or laptop computer. I would recommend you follow these two. Probably focus your single post on the one by one aspect ratio, the squared ones. So that is the ones that I showed you for this photo right here. Okay. Instead of using the third format with the third dimensions, I would definitely go for the square one because then you can also use them on linked in. You can also use them on Instagram, killing several birds. With your 1 stone, though, you should not kill animals, don't kill an. All right guys, I'm going to leave it there for this section about creating Facebook post. In the next lecture, we are going to start adding animations to this post and see how we can create movement for your Facebook publications. We'll see how to create memes and animated post. I will see you there. 5. Craft Facebook Animated GIFs & memes: Whether you want to make people laugh, tap into current trends or engage your audience with playful visuals, mastering the art of creating Facebook animated gifts and memes is key. Again, Canva and I have got your back. Let's jump back into the editor and create some viral fun together. All right guys, let's have some fun creating memes that we will be able to share with our Facebook friends. But not only we can also share these memes via different messaging platforms like Facebook Messenger or even Whatsapp groups we might have with our friends or with our loved ones. All right, so let's start from the Canva. I'm going to search for memes with an S means plural. Okay, And search for templates. Yep, that's good. And just hit enter. So straight from here, I can see a multitude of different memes templates. Which is great, because this is going to help us work much faster. Memes not supposed to be taking a lot of time to create. Okay, memes is something like, you have a memory of something that happened last night with your friends and you want to just send them a what's up about that special moment that made you laugh Well, this is the perfect place to come. But you don't want to spend half your morning creating your meme. So starting with the template will be a great way to create your meme in a couple of seconds. However, for the sake of this lecture, I want to teach you to also recreate memes from scratch. Okay, so the way we are going to proceed is first to have a look at some of the, I would say, classic memes that we can see here on the Canva template library. And then we will pick one and kind of like elevate that template to make it a bit more sophisticated. Okay, so that is the plan for this lecture. But doing so, I want to show you where to find great images, what kind of font to use for your means, what kind of templates layout, et cetera. So let's start with having a look at what comes. Here we see different types of formats. We have the classic one by one aspect ratio formats. That's probably a 1080 by 108 pixel. So this one right here. This one right here with the cat. This one as well. This one looks more like your Facebook photo post for the timeline, the one that we saw in the previous lecture. These will be great for sharing on Facebook. Then you have your typical split screen means with the same format. So that would be your Facebook landscape post. But we will see how we can divide the screen into equal parts. Like so we have specific memes that kind of like imitate messaging platforms like searching something on Google. So that could be fun as well. Yeah, so we have all sorts of memes. Memes that imitates like tweets and stuff like that. Or memes with funky colorful background that kind of like draw your attention straight away. Okay. And then you have, of course, like the visuals that you use are very important. We see a lot of animals, a lot of facial expressions, Cheeky, scared, or surprised. Like uncomfortable or awkward people smiling. So we will see how we can, from the Canva Media Library, find the right photos. All right. I think it's time for us to get started. So what I'm going to do is to open this one right here, this template right here. When I look at the dimensions of this document, I see that it is a 1,600 by 900 pixel, which is not exactly the same dimensions as the Facebook post in landscape mode, which is also 1,600 but I believe by 630. So that is the Facebook timeline photo ideal dimension, if you remember from the previous lecture. So it doesn't matter too much. But if you are going to effectively share that meme on Facebook, I would recommend using their recommended dimension. Instead of 900, you would have 630. Anyways, what I want to show you here is like the type of fonts that has been used on this meme. So I'm going to click on the template and open it. I can have a look at what's going on here. I'm going to zoom out a bit so I can show you how to recreate such a meme from scratch. So we have two large photos of the exact same dimensions. Okay, so a lot of memes will be using this technique. So it's kind of like an initial situation and then a second situation, and it's supposed to be funny. So how can you reproduce such a layout on your page and have like these two similar looking photos, like the same dimensions? Well, there is an easy way to do so and is to use a grid. Okay? So grids are to be found under your element tab with nothing in the search box. You will just scroll down a bit until you see a section with your frames and another section with your grids. Okay? So grid, you can click on C all. And what I want is a grid with two. That separates the page in two different frames. Okay, I'm going to click here and see what happens here. Canva will generate this grid made out of two different frames, two different photos. I don't have to play around with the dimensions. I know that these two frames are exactly the same. If I was to find photos, for example, this guy right here sitting in his chair. If I want to see what the photo is, so I could find it back in the Canva Photo Library, I could select the photo. Okay, so you first select the photo, then click on the Little Info button right here, and we see or the man using laptop, blah, blah, blah. So you could either star this photo, you could add it to a folder to use later, or you could simply visit the link of the photographer, the contributor, which is a stock light. Okay, right here. So I'm going to do this, I'm going to copy the first word here, Older man control C or command C. Next I'm going to click on the contributor's name to get into their library. And I see my old man here. So now I'm going to paste command V, older men and search within the stock light library. I should see my guy right here. There's one right here, there's another one. This guy right here will pop up because I have been searching the contributors photos only. That's just a little trick. I'm not going to search until I find these photos, but I just wanted to show you how to kind of like deeper search for photos. What I'm going to do is to just grab the photo from here and drop them in my grid right here. Okay, So that is, in a nutshell how you can create your grid. Once you have a grid like so, you can also change the color of your background right here. You see I have the background here, so if I click here, I can change that color for any color I want. And when I reposition my grid correctly, I will have a different color in the separation between the two photos right here. Okay, so let's switch back to white because it was good. So now I want to focus on the typography that people use in their memes, okay? Because that is a very important part of these memes. So right here I have a textbox, and if I look at the font name, I see it is Anton. Okay. But there is also some sort of effect applied to this. Let me change the color of the background so we can really see what's going on here. So I have Anton size 68, and this is all caps, and I have an effect applied here. When I click on the Effect button, I see that the effect applied is splice. Okay. So there are actually two different ways of creating this outline around a specific textbox. Let me show you another way. I'm just going to simply duplicate this, and I'm going to go to Effects and get rid of the effect. Okay, that is my base text. Another way to create this outline with a slightly different output would be to use the outline effect right here. And then you can choose the color of the outline, something like. So. You can also increase the thickness of that outline to have something like, You see the difference between the splice effect and the outline effect. I'm going to just use the same colors, that things are completely obvious. I'm going to change this for black. Yes, we see the same font and to the two different effects we have splice. Okay? Apply on the first line here, which is the one that was built in the template. And then for the second one here with slightly more like bigger, thicker letters, because we have applied a different effect. This effect right here is outline. I would say the splice effect is slightly more B than the outline effect because when using the outline effect, the letter seems more stuck together. It seems like there's not enough space between the different letters, and therefore it is a little bit less easy to read the actual sentence. I would opt for the splice effect. Okay, let's see how it's made. You have your splice. You can also increase the thickness of the outline. I think 50 is a good number. You could go even to 60 if you want to. But then you have your offset. This is important. The offset needs to be on zero. And the new direction, the direction here was set on -45 I don't see much of a change with the offset, but I would definitely leave it like it was because this text was very legible. That is how you work with your effects that you use on fonts. For memes, you probably always need to have your text in all caps. Okay, And I'm going to show you three different fonts. Okay? I'm going to delete this one. This one is, I'm going to duplicate this twice and show you three different fonts that are pretty good for memes. Okay, let me delete this one. This one is Anton. The other one that I believe is a good fonts called Poppins. Opp, Poppins. This one right here. And Poppins boarded. Okay. I like Poppins bolded. I still have the splice effect on each of them, but I just want to show you how they look. The last one is called Oz World. If I click on the last textbox right here, instead of poppins, I'll go Oz World. Oswald. No S Oswald, like bolded. And so there you go. You have your three different fonts that I find quite good, quite legible, quite appropriate, I would say for your means again, we have Anton, we have Poppins, and we have Oswald. Okay, so it's really a question of preference, like what do you prefer? All right, so we've seen how to search for the perfect visuals, we've seen how to create our grids, We've seen which fonts to use. So I think that is already a good part of the work that has been done. So I would say that this wraps up the theory part of this lecture where I'm showing you the anatomy of a good meme. Like understanding every single element of the meme. And now we are going to actually create a meme. So I'm going to come back to the home page. Let's get started with our custom meme. You'll see this is going to be a lot of fun. I'm going to run you through all the different steps that I have gone through. I've started with a search on the templates tab right here for memes. This will show you all of the different memes in Canva. I have already made up my mind. I have started a template that I can recall from the start folder here. Click on it and show it to you. This is the template right here. I'm going to open this template. You see it's a pretty simple template, Just one page with like a message or like a Twitter message. So I'm going to be using this template. All right, so this is where I am. The content that I'm going to be using for my meme is the following. Let me paste it. So command V make that textbook slightly bigger. So let me read it to you first. So it goes like them. Let's go to the beach. It will be fun me after 5 minutes. So that's where I show the image of me being sunburned. Me not being me, Ronny. But I will find an image because I don't have an image of myself being sunburn. That is the base. Let's work with this. I have this idea of creating the me in two different parts. I'm going to duplicate this first page, and I am going to have the first sentence. Okay? And then the second sentence here, which is going to be the part. Okay, After 5 minutes and this one, let's actually make the sentence, this text box, as long as the image here. And I will probably need to change the size of this font right here. It fits in only one line. Okay, I want to have the them bolded And similarly here. What I will do, I will select that text box. Maybe I can delete all of these extra space here and bring that a bit more centered. Okay, I'm going to select that text box. Use the copy style button. You see this little paint roll right here. I'm going to click on it and click on my second text box. This should give the same exact size to my second text box. 34.6 34.6 Yes. The only problem is that it boarded everything. It unbold this part by command B or you could use the board button right here. It's the same result. Okay, so I have them. Let's go to the beach. It will be fun me after 5 minutes. And I can also delete the extra space here. All right, so two pages to my meme. Obviously I need to start adding my main images there. Let's go ahead and find these images. I'm going to go to my Elements tab, right here, and search for a photo of some friends going to the beach, friends going to the beach. I'm going to select my photos, so I want to sort by photos. I have a bunch of different cheesy images here of people going to the beach, a group of friends. I think I'm going to go with this one, accentuate the cheese. Right. So this is pretty cheesy and that will be great for my name. All right, so that is the photo right here next me. After 5 minutes, I need to find a photo of someone getting sunburn. So I'm going to type sunburn and hit enter. So I think I'm going to go with this one right here, which looks great. I could identify with this. I have seen people like this recently in the streets of Barcelona, so I'm going to go with this. So I could obviously stop the meme here. It's already pretty funny, but I want to show you how to go deeper. I want to show you how to add animation to this. I want to show you how to customize this a bit further. For example, this profile picture here, the name here. I could probably make this more funny. Okay, so I have an idea to have sort of like a troll face. Like a troll, you know, like an internet troll here. So I'm going to go back to my elements and search for mean, run that search. You see these photos? These are pretty funny. I'm going to go see all, I think I'm going to use the first one right here. I'm going to take it and drop it in that little bubble here. That looks already much better. I can extend this. Now I need to find a funny name. I will call this me life. Okay, good. My mean life them. Let's go to the beach. It will be fun. We have this photo. And then here what I can do is just to copy these two things, my photo and my username. I'm going to select them all. So just dragging to select both of these elements, command C on my keyboard, then I will come here, select these two, delete them. And then command V to paste my previous selection. Right, And it will paste it at the exact same position as these two elements. That's kind of like the beauty of Canva. When you command C, command V or copy paste elements, these elements will be pasted exactly at the same position. Which I love that feature in Canva. All right, so how can we make this more interesting? Let's add some animation. So I have an idea here for this guy. This idea will require to use a pro feature, the background remover. So if you don't have that feature, it's okay. There are other ways of doing memes like you don't have to cut out this guy from the background. You could use the photo as it is or you could find a cut out image in Canva already by typing Meme plus cut out for example. And find cut out images like this dog which is a free photo, doesn't have a background. Yeah, that's another way of searching for photos without a background. But me, because I am a Canva pro user here, I'm going to select that photo. I'm going to duplicate the photo first. So this is a photo in a frame. I'm going to select the frame and duplicate it. Okay. Now I have the exact same frame here. Now with the duplicate photo selected, I'm going to go to Edit Photo and run the background remover. And now you can see I have just this guy right here without the background, which is great. So I'm going to leave him right here for now. Select this other frame right here, and I can delete the photo inside the frame to just keep the frame. Okay, so now we have my guy here and the frame here. What I want to do is to add a video within that frame to make that meme animated to make that me moving, which is going to cut people's attention even more than just a static photo. How am I going to do this? Well, going back to my elements, I'm going to search for Inferno and run that search. What I want is a video. Okay, so I could filter by video and find like some sort of lava fire, like very hot texture, and insert that into my frame, maybe something like this. Let's see, this video right here. Yes, that would be perfect. I'm going to drop the video inside the frame. Okay, so I can play the video completely fine. Now I have this guy right here that I could position on top of this Fire Inferno, and I could even make it pop out more. We have this nice effect of the person sticking out a little bit of that frame. Perfect. Now let's center everything. Let's move this down a bit. All right, so this is what I have so far. I'm going to play. You see that the entire meme is now 21 seconds. That's probably way too long. Okay, I don't want the mem to be that long. So let me show you how we can reduce the timing. When I click on my first page, I see that there's a timing here button that shows 5 seconds. So that means that in my animation, this first page is going to be showed during 5 seconds, which is too long. I think half of this 2.5 second will be good enough for this one. Also, what I could do is to animate the photo here. So the first page is not entirely static compared to my second page where I have a video. Okay, so the way to do this, you select the element you want to animate and click on your animate button. From here, you will have a bunch of different animation options, okay? So it's just a question of finding the right one, okay, so maybe some of these right here. Photo zoom. Yeah, that Photosoom is pretty good. Once you have selected the right animation, you can decide if you want to animate it on both enter and exit or just enter. In my case, I just wanted to be animated on enter. Okay, good. Once you have selected your animation, set up the proper timing for it, then you can just click out and this will be recorded. This change is recorded. You don't need to save anything. Let's move to the second page, me. After 5 minutes, I want to animate the guy. It shows up like something happens here. Similarly, we're going to click on his photo, not the background but the photo. Click on Animate. And let's see how I want him to appear that's funny. Maybe some rise or baseline. I think baseline is funny. Yep, I'm going to use baseline on Enter and maybe make him appear a bit slower. Yeah, I guess a bit slower like Okay, on Enter, that sounds good. But I can still see that my animation is still 19 seconds. I have my 2.5 seconds for the first page, and the rest of it has to do with the second page. And why is that? Well, because the video, when I click on that video, I can see the video is 17 seconds, which is very long for I'm going to be reducing that video. Let me show you again how I got here. I clicked on the frame with my video. I see that the video is 17 seconds right here. A little scissors click here and now I can reduce this video sample. Let's reduce it to maybe, yeah, 4.5 seconds. That's good enough. That's even too long. Maybe 4 seconds. Once you have reduced the interval during which the video will play, just click on Done. Don't forget the Little Done button right here. Now the entire project is reduced to 6.5 seconds. I think I'm good to go. I'm going to preview the entire project. Okay, I think this is pretty funny. I am ready to download that animation. If I click the download button, I can choose different formats for this animated mean. You can decide to download this in an MP four video, which is what I would recommend to post on Facebook, for example. Or you could go for your gift format. But that would reduce slightly the quality of everything. I would probably go for MP four video. That's what I'm going to do, sell, Make sure you download both your pages, okay? Okay. I'm going to download this, kind of is going to download this gift and I believe it will be ready to post on social media to send to your friend on Whatsapp or whatever. If you have gone to the beach the previous day and you ended up all sunburned, that would be a great gift to send to your friends. All right, I'm going to wrap up this lecture here. We have one more lecture to go in this Facebook series. And in this one I will be showing you how to create ads for Facebook. I will see you there. 6. Produce Facebook ads: 3 billion users. Counting, remember that's more than the combined population of both India and China. Now that's a massive audience waiting to be tapped into whether you're aiming to boost brand awareness, generate leads, or sky rocket sales. Facebook ads provide the ideal platform with customizable targeting options to help you achieve your goals. This last lecture, we'll cover everything you need to know about Facebook ads. And we'll put it into practice in Canva, selecting the perfect ad format, creating captivating visuals, crafting persuasive ad copy, and optimizing your campaigns for success. So get ready to produce high impact Facebook ads that will make a difference for you and your business. So let's jump back into Canva and start producing ads that get you noticed. There are a couple of things we need to decide on before we jump into Canva and start designing our Facebook ad. Indeed, Facebook has different types of ads, and these ads can display in different formats. So I would suggest that we start with a very simple search, that we just say Facebook ad formats for 2023. Okay. So if you run this search on Google, the first link right here, which I'm going to click on right now, should bring you to an updated page from Meta, from Facebook and from the Meta Ads Manager with the different types of ads that you can actually create in Facebook in 2023. Scrolling down this page, I learned that I can create four different types of ads for Facebook image ads, okay, That drive people to a website, for example, or an app. So these need to be like high quality images, could be yours, or stock photos that tell your story. So if you're going to go down this path of using an image for your ad, it needs to tell a story. And then you can learn more about the different dimensions and specifications of your image ads right here. The second type of ads are the video ads. And these are good to show off your product features and draw people in with sound and motion. Okay, so sound and motion are going to be important parts of the making of this video ad. So you upload a video that you created or you can create one in the ads manager with the video creation tours that Facebook has for you. Next you have your carousel ads, in which you can display up to ten images of video within a single ad. And then last but not least, you have your collection ads, also previously known as slide show ad. So this is mostly good for shopping and e commerce because it encourages shopping by displaying items from your product catalog. So you can basically scroll through a couple of your products in an All right, so for the sake of this exercise, I'm going to choose to go with a video ad. Now, the second step is to learn more about the different dimensions of these video ads for Facebook. I'm going to click on Get Video Ad Specification. This is going to bring me to this page right here, which is the dedicated page for your video ads. The first thing you need to pay attention to is this text right here. Choose a placement. Before we start designing our ad for Facebook, we need to understand where this ad is going to be. Dis, you can either choose in your Facebook ad campaign to define a specific ad placement. So you can decide, I want my video to be showed in the feed, or you can let Facebook decide that for you. And you create a generic ad that will be displayed in different places. Okay, which is probably best for beginners. Let's see what type of placement we could choose for our video ad, because this is going to influence the choice of our format. We have the video feed, that's when an ad is displayed in your Facebook feed or in your target audiences. Facebook feed, the Facebook in stream video. That is when someone is already watching a video on Facebook and then your ad comes and interrupts the video they are watching. This one is going to be most likely in the video HD video format, the Facebook video feeds. So that's when somebody clicks on a video, they go see this video on Facebook. Watch the feed. For video, you have your Facebook stories and your Facebook reels. So these will be displayed in a 916 aspect ratio. And then you have another, like two other lesser used formats, I would say, Facebook search results and Facebook Business Explore. So I'm not going to spend too much time on these two ones. But if we select, for example, Facebook Feed, which is probably the most popular and the most recommended placement for your video, you want your video to be in the feed. Then you have your specifications. Okay. File type, better to have an MP four or move or maybe a gift, but I don't recommend it. Ratio, which is super important one by one for desktop or mobile. Four by five for mobile only. So these are the two recommended ratio, one by one, or four by five. Okay. So pay attention here because it's not like your typical 1920 by 1080 pixel video. These are ads that will be shown in the Facebook feed, right? Since more than 95% of users are going to be using Facebook on their mobile phone, this is super important, the format needs to be appropriate. And you see the example here, The video is squared ratio, so one by one. I don't think this is a four by five, I think this is one by one. But they show you this example as the good practice because the one by one will be good for both desktop and mobile. All right, so that's for the Facebook feed. If you want to see the story for example, or Facebook reels, we will have a nine by 16 aspect ratio. You see here nine by 16 aspect ratio. So knowing this, I suggest we try to figure out which one of the one by 19 by 16, or four by five aspect ratio we are going to be using for that. Let me quickly jump into my Facebook ads manager. Okay, I have created a dummy campaign, a test ad campaign for my Facebook. I want to show you a quick little test that I made in order to define which is the best format between one by 14 by 5.9, by 16. So what I've done here, I have created, you see here where you should add media. So I'm going to click on this, I'm going to add a video. And I have created in Canva three types of videos. Okay, So these are just eight second videos, but one has been made in the one by one aspect ratio. You see 1080 by 1080. The second one right here is my reels or story format. So that's nine by 16, at 1080 by 1920. Okay, so that's the story. And then I created a four by five aspect ratio video which has the dimensions of 1,200 by 1,500 So I'm going to show you what these videos look like from the Ads manager on Facebook because it has an importance. Okay, Let's start with your one by one aspect ratios. I'm going to select this one, go next, and then Facebook is going to show me this page right here. It's going to show me, okay. So this is how your story or reels are going to look like, Okay? So you see the entire page right here, and my one by one is just like this. In the middle of the page, it says that the ad will probably have to crop or replace the video to fill up the entire space. If you click here, this is what it does. It stretches your one by one photo to fill up a nine by 16 aspect ratio. Moving to the second part right here. This is the feeds or the instream videos which has the one by one recommended. This aspect ratio is the appropriate one. You see the ad plays very well because that is the actual appropriate and recommended aspect ratio. Then we have the right column search result in instream videos that should be in 16 by nine. So that's the typical, I would say, video format. And this is okay. I mean the reframing still shows my subject quite well centered. So this is not too bad actually. One by one, if I use a one by one aspect ratio media, it's going to look pretty decent on all of these. Alright? So this was to show you what the one by one choice format looks like. Now, let's try another one. Okay? I'm going to delete this media, remove the media, and add another one. And this time I want to show you what it looks like if instead of a one by one aspect ratio, you use the nine by 16, the story mode. Okay? So let's add the story. Obviously for stories and reels, it looks perfect. Okay? Because that's the native format. But then when it comes to feed, if I go one by one, and here, this is what it looks like. And now is where the problems start showing, because we're very close here and the framing is a bit too tight, so I wouldn't go for the nine by 16 to create my ads. Okay. Now, let me show you the final test I made with the four by five aspect ratios. I'm going to add my four by five tests right here. This one right here, I'm going to add it and I'm going to just tick on all of these boxes. Because after running all of these tests, the conclusion of my research is that the four by five aspect ratio is probably the best for your Facebook video ad because it works well on all the different types of placement. So if you're going to let Facebook place your ads wherever they judge they are the most useful, you should probably opt for the four by five aspect ratio. That is 1,200 pixel by 1,500 pixel. All right, knowing that, let's jump into Canva and start designing our ad in this format. All right, we are now on Canvas homepage and we are ready to design our ad. I just want to warn you that if you simply search for Facebook ads. Facebook ad, if you look at this one right here, it shows you dimensions that are not the best ones. That is why I also started this lecture by showing you the updated meta specification for ads. And I also ran these three tests to define which would be the best format. We made clear that the best format is actually, and we are going to create a custom size document, four by five aspect ratio with these dimensions 1,200 by 15, 1,500 pixels. So I'm going to create this new design. All right, so this is our blank canvas. I just added these measurement right here. So you remember that this is the custom size you need to create. I'm going to delete it now because this is where we need to start creating our ad. All right, we are now inside our document, our four x five document, ready to start creating my idea, my concept for my ad. I want to promote my pizza, please. My pizzeria. Okay, so I want to create a simple video ad that shows that we make excellent and healthy pizza. Our strong points is that we have gluten free, though, we have organic vegetables and ingredients and we have lactose free cheese. So we believe we are the healthiest option for pizza in town. So that is the concept. Now I need to get creative and start making this ad come to life. So let's get cranking. The first thing we need to do is to actually start looking for video rolls or video clips in the canvas library. Unless you have your very own footage, you have like shot some videos in your business or of your product. In that case, by all means you are welcome to use that. But me, because this is a fictional project, I do not have a real pizzeria. I wish I did, but I don't. I will need to find some pizza footage right here in the Canva library. So where do you find your videos? First, click on the Apps button right here, and go to your Video button right here. So this is a simple shortcut to see all of the videos that are available in Canva. Now, obviously, paid Canva users will have access to many more video footage than free Canva users. Though, if you are a free user and would like to find some inspiration and some sources to find great stock videos outside of Canva. We do have a video on our Youtube channel, so on the design with a Youtube channel, if you come to the channel page with all the videos and scroll down a bit, we have this video right here. Okay? It's called six free websites to find great stock videos. Okay, so this video will show you where you can find other free videos. So that is very interesting. All right, back to Canva and start digging in the video library for some good footage about making pizza, delicious pizza, pizza coming out of the oven. All this kind of stuff that you would typically find in a pizza commercial. What you see here at the bottom is the different pages. So I would probably have different scenes in my video. I'm going to create five for now. I would probably have to add a couple more. But I have this idea of, okay, the first clip I'm looking for is someone making pizza dough. Okay, making pizza dough. Okay, so I have different things here. This pizza, like the dough being spread out. This other one with the hands. Then we have this one right here where it seems to be making the pizza spin. I like this one. I'm going to yeah, this one is cool. I'm going to select this one for actually my first page. I don't know why this got put on the fifth page. Let's move on to the second scene. Second scene. Probably after making the dough, maybe we have to spread some tomato sauce on it. Probably. This one. Yeah, this is cool. Next, I probably need more ingredients on my pizza. Right. So some cheese and stuff like that. I'm going to change the search here. Making pizza dough, putting cheese on pizza. Don't hesitate to search for different keywords. Okay? Because this is where you will find some variety in your shut. And also I'm trying to stay consistent. We see the style of images, so we have this one right here, both like the aesthetic of the image. So this one and this one, they kind of have the same light. It's kind of the same pizza that you see that person making. So I need to stay consistent with that as much as possible. So especially here for the cheese, if I choose something else like this, for example, it doesn't look quite the same. But I mean, this could work, just the setting is not the same, the light is not the same, so I'm not going to be using. This one could be nice, a little bit, two stage maybe, but that could work. Why not? So I'm going to keep this one for now and keep scrawling. I would like to see something with the cheese going on. So I think this guy is only going to put meat on that. No, I don't want this one. I need the cheese. So let's see if I can find better. Sometimes it will take a bit of time for you to find the right footage. Okay, but that's fine. It's completely fine. Oh, here's some cheese, so this is actually pretty good. Yep, I'm going to be using this clip right here. Okay, I have my pizza though. I have my tomato sauce. I have my cheese on top. Now it's time to put that pizza in the oven on page number four. So I'm going to change my search again. I'm going to put pizza in wood fire on open. All right. Good. Now I need to find that perfect wood fire over this. Let's see, it's not bad. What's happening to that pizza? It's a tuna pizza, so it's not super consistent with what I had. Let's see, this one. Yeah, this looks like the cheese I had on the other pizza. So I'm going to go with this one. Page five is probably going to be the pizza being taken out of the oven and put in a box. Okay, put in a box because it's going to be delivered. All right. So maybe pizza in a box. I want to put my pizza in a box. Let's see what we do have here. I have the box here. Oh, that's nice. Let's try this. Pizza is being placed in the box. I can see the cheese and I can see the other ingredients. Yeah, this is pretty good. All right. I think I'm going to leave it to this. I have my five pages now. I need to start creating this video in a way that is not just a tiny bit of video on my page. So how do we do this? Well, I want to come back here to page number one. I'm going to be using grades that cover the entire thing. I could write, click, and set the video as background, but I prefer to use grids which are tucked under your elements. And if you scroll down, you will find your grades. I use the first grid right here. And I'm going to add a grid on every single page. Okay. You will see why in a second. I'm going to make my videos snap into these grids. For every single page, I will adjust their positioning next, but for now, this is what I want to show. Okay, Next I want to show you are a new feature called the video switcher button, which is actually called the Duration button. Is this button right here at the bottom of your page. It says Duration. If you click here, you will convert any canva document into a video document. You see the timeline, how it has been stretched. Now I can modify the length of every clip straight from this timeline, which is pretty convenient. I could add audio clips as well. It does look pretty cool. It will help me also adjust everything in my video. Let's play from the beginning. I have the hand swirling. Maybe I could double click on my grid right here and adjust the positioning again. How did I get there? I double clicked on my grid. And now you have your entire video, which is in the video format, so 16 x nine, but you can drag it to the left or to the right to adjust what fits in your actual grid. In your actual canvas right here. I'm going to try this. Let's split. Yeah, this is pretty cool. It doesn't need to be 7.3 seconds. You see the way we are going to adjust the length of this clip is you have two options. You can simply drag here and just reduce it. And you see the clip duration is going to be reduced right here with the numbers that you see in black. That's one way. The other way is to select your clip right here on the page and then go to your little scissors right here with the time indicator. This give you more precision because you will see where the time indicator is actually showing like he's actually playing. Now you can drag from the beginning, from the end, but also you can move your clip. Let me reduce this, for example, to maybe 2 seconds, 2.5 seconds. Okay, that's pretty good. It creates a pretty decent loop. That is one thing I can do. But now you see I can grab this segment and move it if I wanted to, If I want to keep a 2.5 second clip. But from another part of the video, I could also do that. But I like the beginning, so I'm going to keep that and click on Done to actually validate this change. Now my clip is 2.5 seconds. All right, so I have the beginning of my video, the dough being swirled right here in the air, and then we have our tomato sauce spreading. This clip could also be, I guess, 2.5 seconds. Let's see, 2.5 it's just a matter of does it transition? Well, yeah, it's pretty good. I can still add more transition. I'm going to make this one a little bit bigger, longer, like 3.5 The dough spreading of the tomato sauce. Yeah, and then adding the cheese. All right, adding the cheese. Maybe I can start from here. I'm going to reduce it to here when he comes and just drops that. Okay, I'm going to adjust the rest of this clip from here. Okay, so that's good. I'm going to leave it after the second piece of cheese there. Okay, done. So that is pretty good. And now putting the pizza in the oven, I have a little bit of like nothing happening in the beginning, so I'm going to cut that like. So again, moving my time indicator, Pizza is being dropped and I probably don't need all that stuff. Okay, let's play that again. See if it's not too long. Yeah, it is a bit too long. I think from here is enough. Then the last bit is when the pizza has been taken out of the oven, we see a long box empty now. Okay. So a few things here. I want to double click on this and make the box like I want to see this part of the box. I think it's going to look nicer when the pizza arrives. Maybe here just now, It doesn't look nice. It's this or nothing, I guess. Okay, let's play that again. Okay, there's a long moment where nothing is happening here. I don't need that downtime in my video. Let's play again. Let's see now. All right, this is good. We will adapt the end of the video in a second. All right, so we do have our story line. We do have our five pages with our video clips. Now, because this is a Facebook ad, it will probably be watched by most people without the sound. We need to give more visual context so that it's self explanatory. When people will see that ad running, they will probably keep watching because there's always something going on. But we want to make sure they understand our message. And our message is that these are the healthiest pizzas in town because they have gluten free, though, they have the organic ingredients and they have lactose free cheese. So I want to add some text overlay on each of these video clips that just specify this. And at the end, we'll probably need a call to action as well. So let's get cranking. Let's continue producing our video ad, the first text overlay. In order to create a text overlay, just come to your text and add a textbox. Very simple. So the first one should say gluten free. Gluten free dough. Okay, Written free though. We can reduce the size of the texts. I think 55 is too big. Maybe 40. Yeah, 40 is good. I'm going to place that right here in the middle. And I'm going to apply an effect. Okay, the effect that I want is the background. I'm going to click here. Maybe not with the yellow color, That is a bit too much. But I'm going to choose a default color for our brand here. And let's maybe if I use red, probably my text needs to be white. Yeah, this is good. This is plain and simple Italy colors, or Italian food colors. So let's play that and see. Okay, gluten free though. Now, second page, what I can do is to simply copy my textbox control or command C. Coming to page two, command V to paste. And I'm probably going to have to move this text to here. This text should say organic ingredients. Organic ingredients. Okay, let's play the clip to see how it looks. All right, next here, I'm going to copy my clip one last time. I mean my text over, paste it here. This is lactose free cheese. All right. This one is self explanatory or maybe I could just put wood fire oven. That is good. Then my pizza is being served here. I want to do something special. I would like my text to say something like pizza being served in the box. And then right here comes the best or the healthiest pizza in town. But once the pizza has been placed in the box, the way we are going to do this, that is because we don't have access yet to element timing. Canva promised us that because of this duration button and any project being able to behave like a video project, element timing is the next feature that will come. And complement every single document type. But as of today, this feature is not yet activated. It's very possible that when you discover this course, you will have this feature. But since it's not, I'm going to show you a hack. I'm positioning my time indicator here exactly where I want it to be here. And I'm going to write click and split the page. This is going to split my clip into two clips. Exactly where I position my time indicator. I have the first part with the pizza being dropped in the box, and then the second part where the pizza is in the box. This is where I want to paste my last piece of text right here. I want this right here, above everything, but still within the same zone. Okay, I'm going to add the hell the pizza in town. The healthiest pizzas in town. Okay, perfect. All right, now let's try to finish this project and find the perfect call to action for our last page right here. So here I want to give the information that if they order right now, they could get a 342 pizza. So you get three and you pay for two pizzas. But you have to order today. Okay. This offer is only available to, it's kind of like one of these fliers that you sometimes receive in your mailbox from pizza hut or from telepizzaor wherever you are, like dominos, pizza, whatever. You get all of these fliers, three for two, et cetera, et cetera. So how can I reproduce that without working too hard? And that's the beauty of Canva, you don't need to work so hard all the time. So what I'm going to do is I'm going to actually go and try to find a template. So I do agree that this is a little bit unconventional to jump from a video ad to a poster or flyer template. But why not? Since Canva allows us to do it, why not do it? The way I'm going to do this, I'm going to switch over the design tab to find templates. I'm going to type 342 pizza and search for this. Now I have a bunch of very cool pizza flyer pizza poster templates. And it's just a question of finding the right one. Okay, I'm going to scroll through them and see what Canva has to offer. This one is pretty cool. Let's see what else they have for me. This one is also pretty cool. Let's see if I can find one that has the three. For two by two get three. We are getting closer, I feel. Let's see if we can find I like this one right here. Let's go ahead and use this one. I like the font. I can probably use that font. This pizza looks pretty legit as well. Let's start deleting the stuff that we don't need. We don't need this. This we could probably keep. Yes. Let's tweak this and write on today. Okay. What is this? We have. Oh, yeah, I can use this as well. This needs to be bigger. Oh, I like that. I can actually resize this the way I want. I'm going to put this around my text right here. The first thing I want to do is to position this in the middle. If you're not sure, you can use the position button, go to arrange and make sure it is centered. Great. Now, this text right here, also centered on today this little thing right here. It's going to come here. Okay? And I'm going to adjust the rest with my keyboard arrows. Great. This one can go. This can go as well. Okay, I have two different text boxes here. This one should say three. This one should say x. I'm going to reduce this to its small size, like 34. And then I'm going to command C, command V three here, 342. Now let's make sure all of this is properly aligned so that is also properly distributed. I'm going to select all three numbers, all three text boxes, go to position and have like space evenly horizontally. That is already the case. I'm good to go. Next thing. I'm going to position this in the middle of my page and make this slightly bigger, actually, quite bigger. All right, 342. Perfect. If you were a real company, you would probably add your logo here somewhere. Maybe a phone number. But these details could also be in the caption of your ad on Facebook. You can also add all sorts of course to action. So in that case, I would probably have a phone number or whatsapp number to go along with this video ad. All right, I think I am good to go. Let's go ahead and review the entire project. I still am missing two important things, a couple of transitions in between my clips. You see if I hover my mouse in between the two clips, I can add transitions. And I will probably need to have some animations on these textboxes and maybe some music. Music Could be important for the 10% of viewers on Facebook that will have their sound on. Okay, so let's wrap our project up and add all of these final touches. So the first thing is to play the video and see how it looks. Okay, so the door, the organic ingredients, lactose free cheese, the wood fire oven, then your pizza is ready. It's in the box. It's juicy and sizzling the healthiest pizzas in town. Okay, 342 only today. Okay, this is good. I think that this last bit is a bit long. Yeah, it's actually quite long, so I'm going to reduce this to 3.5 Then the call to action, this is fine. All right, let's start by adding transitions. I'm not going to do anything too fancy here. Just going to go with flow. Something like that. Okay, this is good. All right, probably another flow here. Yep, maybe in the other direction. Let's play that. Organic ingredients, lactose free cheese. Okay, the pizza is being placed in the oven. I like that. There's no transition here. Healthiest pizza in town. Okay, here I want some effect on this, to showcase in a different way. I'm going to add capital letters on everything here. The first letters, I think it's important to have this level of detail when you are creating ads. When you're creating anything really. I like my projects to be completely perfect. I go into this level of details perfect. The last thing I wanted to do is to animate this text here. By selecting the text and using the animated button, I could find the best animation for this. Maybe this is not bad. No, I don't like this one. But this is definitely not bad. I'm going to go with this one. Okay, On enter, let's use the speed and let's see how it goes. And then the last transition here, I'm going to have, yeah, this circle wipe. This is good. Then I want to animate these as well. Okay, I'm going to animate each of these letters. The first one is going to come position animate. Yeah, this one, it's going to come from above. Then the two is going to come from below. Yep, perfect. I want the X to pop an 342. Then we have only today, which I want to group with this frame around it. This now grouped this one. Okay, let's see what we have. I like the tuber. Let's go for the tumbo on enter. Perfect. All right, I think this ad is ready. All I need now is to find the perfect Music Let me show you very quickly where to find that Music. Similarly to the video button that I added here, I can search for my audio in canvas. Again, I'm going to start from the apps and then I'm going to locate my audio button right here. All right, so what I did is just for pizza, Italian pizza. I think that's the best way I search for my clips here. Again, depending on if you are a pro user or a free user. Free user actually don't get anything or not much at all in terms of audio. So that is, in my opinion, a good reason to upgrade to Canva Pro is to get access to all the audio library, especially with what's coming with the deal that Canva has made with Warner Music and Merlin to give commercially released music to canvas. Because this deals mean you would soon be able to use commercial music into your Canva project. And this is going to be a paid feature only as well. Paid users will get access to all of this. Like this is the Epidemic Sound Library. The stock library of audio, but also a huge library of commercial music. The actual songs that you hear on Spotify or on the radio, if somebody still listens to the radio, yeah, let's consider that. In the meantime, I'm going to use this clip right here, I think. It's like a happy music, Italian vibe. Yeah, I'm going to go ahead and use that song and see the way I'm going to do this. I'm going to take the clip and simply drop it right here on my timeline. Okay, now I can play this with Sound From here. You have a couple of different options as well. The way I like to do this because I want the end of the clip, this part to come at the end of this music clip if it's possible. If it does work, the way I'm going to do this is I'm going to select that music clip. All right, and see if I can drag it. You see I'm dragging the clip all the way to the end. To the end of that clip, which is right here. Let's do this. Going to make this slightly bigger. Okay, let's try again. Now, let's play this again. Okay, I don't need to play the entire thing, I just want to come to this part. Okay? So the last note is very long, but I like the 101010. Okay. So here I want the music to start fading. Okay. From here, maybe a bit before, I really like this last bit. When the pizza is being dropped in the box and the music stops here. Really like that. Okay. From here, I want the music to start fading. How do you fade the music? You select the audio clip, you click on the three little dots and you go to your audio effects right here. Audio effects fade out right here. Can start playing with this slider, and you see the fade out being represented here. So there you go. It's going to start fading out probably from here. Let's play that again. Okay, that's not too bad, I'm going to leave it here. I think this ad looks pretty cool. Yeah, this is great. So basically the project is now over, all I have to do is to download it in the right format. Okay. So download by default it will be MP four videos. Okay, my project is 20, 1 second and one millisecond. That's all good. Connect your social account, That's a good. I'm going to download this, the seven pages. All right, my video is finally ready. You see it's downloaded. It's right here. So, I had one last test to run, and that is to come back to the Facebook ad manager. I uploaded this video as the new media. Okay, and this is what it looks like. All right, so I have noticed that I made a couple of mistakes, but I want to show you all of the steps including the mistakes. Because there is no such thing as creating a project and it works the exact first time. All right, so let me show you. The original size of this was four by five aspect ratio. Okay? So the original was like this. So what I did, I just accepted the way Facebook is going to stretch or reframe my videos depending on where the ad is going to be placed, right? So if it stretches to nine by 16, the story mode looks great. So everything looks great. Let me reduce the sound a bit. Everything looks cool. Everything is in its place. We see everything. The only thing maybe is here, you see, maybe I should have kept this text box a little bit more centered, okay? So a little bit narrower so it would fit the entire screen. But in my opinion, it's not such a big deal. This is an easy fix, which I'm not going to do. But I'm showing you how you should test your Canva designs, your Canva video ad, once they are finished. This one is good. Let's see, the core to Action. Yeah. Court to Action works very well. Next is the one by one aspect ratio, which should be good. Let's scroll through it. So here again, see for example here. So I should have brought this text box a bit closer to the middle. Actually, everything should be closer to the middle when you design these kind of ads. And then for the nine by 16, similarly, the framing is pretty good, except maybe when the pizza is in the oven, but then I don't see the best pizza in town. The call to action could be more in the middle as well. These are just some consideration. It's very hard to come up with the perfect project, the perfect video for all of the different formats you have to deal with. Obviously, you can avoid this if you choose your ad placement. More specifically, you say this ad is only to be displayed in the feed or in a story. You would choose the format accordingly. I am going to leave it here for today. This lecture was already pretty extensive, but I think I showed you every single step. Again, creating Facebook ads is not an easy thing, but you have to consider the format and where your ads are going to be displayed. Thank you for watching this lecture until the end. I will see you in the next one. 7. Class Project: You have successfully completed this section about creating Facebook content. Congratulations. You've learned how to use Canva to create page covers, to craft posts, both static and animated. And even dipped your toes into the world of editing video content. And now it's time to flex your creative muscles in this project. Your task well, go to Canva and design an animated post that will stand out on Facebook. Make sure your message resonates with your audience and showcases the essence of your brand or your message. It's time to showcase the skills you've mastered in this class. And once you're done crafting your animated masterpiece, go share it in our Facebook group. This is a great place to receive some feedback from the community.