Building Online Communities: Grow Your Facebook Group & Leverage it for Business | Eva Reder | Skillshare

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Building Online Communities: Grow Your Facebook Group & Leverage it for Business

teacher avatar Eva Reder, Startup Growth Hacker | Silicon Valley

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.



    • 2.

      Class Project


    • 3.

      What Should Your Facebook Group Be About?


    • 4.

      How to Set up a Facebook Group


    • 5.

      Set Up a Group in Less Than 2 Minutes


    • 6.

      How to Find Content That Will Do Well


    • 7.

      Create Valuable Content


    • 8.

      Design a Content Schedule


    • 9.

      How to Grow Your Group


    • 10.

      Community Management


    • 11.

      Getting Business Results


    • 12.



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About This Class

Facebook groups have become one of the most popular ways to connect with like-minded people online. They receive more organic exposure than company pages and help build authentic relationships at the same time. So why not leverage them for business?

Facebook groups can be a cheap and easy way to build community around your brand, connect with your target audience, provide value, and ultimately sell to them.

If you represent a startup or business and want to grow your influence and sales by building a community, then this course is for you!

Learn how to start, grow and leverage your own online community to grow your business and brand.

  • How to identify your niche
  • How to come up with a group name and objective
  • How to set up a group
  • How to plan content that will do well
  • How to create content
  • Tools that will help you
  • How to grow your group
  • How to get business through your group

We will provide you with the step by step plan on how to grow a Facebook group as well as provide you with a number of resources such as:

  • Marketing Calendar template
  • List of 15 evergreen posts for your group
  • Social Media post templates you can use to create your own graphic design
  • Group guideline document
  • Case studies
  • E-Book template 

See you inside.

To growth!

Meet Your Teacher

Teacher Profile Image

Eva Reder

Startup Growth Hacker | Silicon Valley


Program Manager at Manos Accelerator via Google Launchpad & Startup Growth Hacker. 

I'm passionate about growing online and offline communities and connecting founders to the resources they need to grow. 

See full profile

Level: Beginner

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1. Introduction : Hi. Hi. My name is Eva Raider. I'm Juan Campos. This is our course. Building online communities, grow your Facebook group, and leverage it for business. Over the last few years we've helped dozens of VC funded startups in Silicon Valley grow their Facebook communities so that they can grow their impact and scale online. Our clients and projects have included everything from Admix, Manos Accelerator via Google Launchpad, Anchor from Fiverr and bad ass marketers and founders, which is one of the largest Facebook communities in the world for marketers and founders. Are you a freelancer, a startup or a small business? You're probably looking to scale your influence and traffic online. In this course, we'll teach you how to leverage Facebook groups to do just that. Facebook groups have become one of the most popular ways to connect with like-minded people online. Just at Facebook's last developer conference, Mark Zuckerberg announced that Facebook will prioritize its group feature to foster more valuable conversations and communities on the platform. Now groups receive more organic exposure than company pages and help build authentic relationships at the same time. Why not leverage them for business? Facebook groups can be a cheap and easy way to build community around your brand, connect with your target audience, provide value, and ultimately sell to them. In this course, you will learn how to start, grow, and leverage your own online community to grow your business and brand. We will teach you how to identify your niche, how to come up with a group name and objective. How to set up a group? How to plan content that will do well? How to create the content, the tools that will help you? How to grow the group and how to ultimately get business through your community? We will provide you with the step-by-step plan on how to grow a Facebook group. As well as with a number of resources such as our marketing calendar template, our list of 30 evergreen post for your group, social media posts templates you can use to create your own graphic design, a group guideline document, case studies, and our e-book template that you can use for your own e-books. See you inside. 2. Class Project: Before we dive in, let me explain the class project to you. The main project for this course is going to be for you to set up your own Facebook group from beginning to scale. In between, we're going to have a number of different milestone assignments. We will help you and ask you to fill out the persona sheet and USP sheet where you actually map out your ideal persona that you want to have in your group and a value proposition that you will offer to your audience. We will ask you to submit the link to your document in the project section of this class, and we will ask you to share this was a community that is taking this class. We will also ask you to apply a list of evergreen pieces of content, two prompts for your own group and content ideas for your own group. We will also ask you to submit that document. Finally, we'll ask you to adjust our group guideline templates for your own group and submit that too. By the end of this class, you'll be able to start, grow, and monetize your own Facebook community and leverage it for your business. 3. What Should Your Facebook Group Be About? : Let's start with the question you're probably asking yourself, what should my group be about, and how do I become relevant to my ideal target audience? Let's first talk about what your groups should not be about. There's plenty of bad examples out there. If you look through an entire graveyard of terrible Facebook groups, you'll find that what most corporate tendencies are to create a group that is selfish to the intentions of the creator. That means that every single post is trying to drive traffic through like a Bitly or some sort of like shortened link into that company's agenda. It's trying to go for the sale right away. This is a terrible way to run a group because nobody actually wants to be a part of a group where you're constantly being sold to. On the other hand, if you look at great examples of Facebook groups, you'll find that they're very value-driven and they are a 100 percent committed to becoming the most valuable resource on the Internet for their specific target audience. Think about what that may mean in your world. Do you have a lot of COOs that you're trying to target or CTOs or CIOs or CEOs? Why not become the best resource in the entire Internet for the kinds of questions that they're asking themselves? If you have this paradigm and this is your true North in the way you create a group, you're going ask yourself totally different questions. You're going to wonder, what is it that my audience really wants to see? What are their biggest pain points? What do they struggled with? For example, in some of the groups that we've run, where our target audience are startup founders, we've noticed that one of the things that they care about the most is understanding and demystifying what the fundraising process looks like for them. How can I raise money? What kind of resources exist out there for me? What is a pro forma? What's an executive summary? What's a term sheet? By us creating these resources in our community, we're creating a better product for them, a better user experience and being a part of our community; and the community starts blowing up from there through word of mouth, and people just being super excited to share all of the value that we're putting in the group. No matter what group you're targeting, what the audience is, or what industry you're in, you have to make your true North becoming the most valuable resource on the Internet for that specific target audience, and then making it a reality inside of your Facebook group. 4. How to Set up a Facebook Group: Who is my ideal target audience and what's my best value proposition to them? In this section, you're going to have access to some resources that will help you structure your thinking in a way that is very academic. It's an academic approach for you to be able to write down everything that you think about your target audience. That way you can actually test out all of those risky assumptions as you continue to create what we call a buyer persona. The more focus you can be on a buyer persona, the easier it will be for you to filter out bad content from good content. It's so important to have that clarity about who the specific person that I'm trying to help is. Use these resources, go through the assignments and by the end of it, you'll have a lot more clarity about who your ideal target audience is, the most amount of value that you can offer to them and then you can start brainstorming about the kind of content that kind of bear food and bear traps that you can set out to catch your Bears. After you've filled out your persona sheet and the value proposition sheet, it's going to give you a really good idea of who your group is going to be for and what the value is going to be that you're going to be sharing in there. Which is going to help you come up with an actual name for it. A good name for a group has the value proposition and the target audience in the name. That's going to help Facebook categorize your group correctly and it's going to help you get organic search traffic through the Facebook search bar from your target audience. Unless you are so confident that you're going to send out your group to your e-mail list, you have your own distribution channel to get people to the group, then the name won't matter as much. But if you're banking on people actually organically finding out about the group on Facebook and through its recommendations, you do want to include your target audience in the name. Without a Facebook group, Freelance Masterminds, we actually just recently added three more keywords to the name of the group and now it's called Freelance masterminds, designer, developer, marketer, community and organic search traffic has gone up. 5. Set Up a Group in Less Than 2 Minutes: In this video, we're going to set up a group in less than two minutes. There's a few ways to do it. I'll just show you some of my favorites. Number one, you can start by going to any group that you are part of, by either navigating in the search bar or clicking here on the left hand shortcut. Once you're in a group, you'll find the option right over here to create a group. Just like that, you're well on your way. Let me show you a few other ways to do it. You can click on the "Group" icon here on the Explorer page and then "Create Group" on the top right. Easy enough. Finally, I'm not sure if this has been rolled out to every single profile, but on the top over here you'll see Create, Group, now you can create a group. Once you have this screen pulled up, you can start creating your group. In this case, let's call it something like Graphic Designers Connect so that when people look up Graphic Designers, Graphic Design Community, they'll come across ours. Finally, we want to start adding some people like Rachel, let's add Laura, let's add Eva, let's add myself. You can add your first 20 people like this or many more and include an invite if you'd like. I'll be sharing tons of resources in this group, including 100 free design templates. Finally, you have the option to create it as a closed group, a public group, or a secret group. The main differences are that in a secret group, only members can find the group. This is the least SEO optimized way of creating a group because no one will be able to find your group organically. Then you can have closed groups or public groups. It's pretty much up to you how you want to handle it. Where I've gotten the best success out of Facebook groups is actually by creating a closed group and then only adding people by hand. This helps me become a big fish in a small pond where everybody's really well targeted as opposed to a public group that might have more people, but then it just becomes way too crowded and the value of the group is minimized because people engage less with the posts and it's just one of the many thousand groups that we're all a part of. A closed group where you can really become the thought leader in, for me is way more valuable and it gives you the ability to sell something that's more high ticket down the road. Once you've created your group, you'll have the ability to upload a banner and start personalizing it. One of my favorite tools to start personalizing the banner is Canva and Google Slides. These are free tools that will help you create a beautiful banner, even if you don't have a graphic design background. Once you've created a banner and you've personalized to your page a little bit, I invite you to go to the group settings and start changing your options. You can create a description and it's very important that the description is very rich in the kinds of keywords that you expect people to be looking for when they write something up here in the search bar on Facebook, as well as the different categories that they may have self-identified to Facebook, meaning, instead of just writing high in this, people will just be posting design freebies. You're going to want to write something like, "Are you a designer or a freelancer that's looking to scale their agency. In this group for designers, we give out Photoshop Sketch." You see like all the words that I'm using, you're being very descriptive about who the people are that should be joining the group, the proposed value proposition of being in that group, and the kinds of content that they can expect. If you're addressing these points, you will be able to write a description that explains to Facebook that kind of content that you're creating in here and it will make it trend in front of more people so that you're maximizing for the most amount of people possible that are relevant to ask to join your group. Finally, you'll want to change the settings down here to make sure that anyone in the group can submit a post but all posts must be approved by an admin or a moderator before they go live. This helps you guarantee the quality of the content in the group. One final setting that I want to point you towards is this button right here, Ask Questions. You can actually set up some questions that people have to answer and then you as an admin will get their answers before they're allowed to enter the group. This is a really smart way for you to ask things like, "Where did you find out about us?" Or if you want to have a paid group, you can ask people, "What is your receipt number?" Or you can ask people things like, "Most people in this group are graphic designers, marketers or developers, which one are you?" These kinds of questions, you can then copy paste into a Google Sheet and then use that as data that will tell you the kinds of people that are in your group and the kinds of things that they're interested in. 6. How to Find Content That Will Do Well: Let's talk about where to find and how to post awesome content that your audience genuinely wants to engage with. One very important thing that you should know and understand is the tug of war between what the platform wants and a company wants. Typically, companies want to drive traffic out of social media into the website so that you can re-target them so that you can show them your content natively on your own website. There is a conflict of interest here because clearly what the platforms want is to keep all of the website visitors on the website so that they can keep showing ads to them because that's their business model. Who do you think is going to win that tug of war? Obviously the platform wins. What they do when you post links out of the website is they suppress the reach that you're able to get with all of your content. For you to mitigate this risk, you have to create content natively on every single platform, Twitter, LinkedIn, Instagram, Facebook. Create content natively using all of the best practices of each individual platform. This way you can get the most amount of for each possible on every single post. 7. Create Valuable Content: In this section of the course, we want to show you how to actually create valuable content for your group. The simplest thing to do is obviously to just go into your group, start writing a post and hitting "Post". But there some other formats that have proven to do really well. For example, especially live video or memefied videos, that you can create tools like Lumen5, which has been really useful for us. It's a very simple tool to create engaging video content. You can easily turn your blog posts into videos too. So this tool has been really useful for us. The other tool I want to show you real quick is Bluejeans. They actually integrate with Facebook directly. You can do live streams with different people in it, host webinars or podcast interviews directly in your Facebook group. So this is definitely a super useful tool. The other tool I wanted to mention is just Google Suite. We create a lot of posts and resources on Google Docs or on Google Sheets like this headline formula sheet. The interesting part about it is that we don't actually just post a link to a blog post or a personal documents here, we just post the link to the Google Doc and people just see it as less spammy, less promotional, and all the resources are created directly for the group. So play around with Google Suite, Lumen5, Bluejeans and explore different post formats and see what works best for you. The other aspect I wanted to touch on is whether you should schedule your posts through a third-party app, or directly in the group and I've all ready talked about content planning and content calendars. The recommendation we have for you is to use Facebook's publishing features as much as possible. They actually just recently launched a feature that lets you schedule your posts in advance so you don't have to think about what to post every single day. You can just sit down once a week, create a number of posts from your content calendar, and then just simply hit Schedule and the posts are going to get automatically published on the day and time that you set. This is the way we commend you schedule your content. There's other tools that also help you plan content advanced like Buffer or Hootsuite. But we're big fans of just creating content directly on the platform and actually using Facebook's features. There's a lot of discussion whether third-party tools limit your reach. We're not too sure about it, but whenever you can, try to use the features that are built into the platform. 8. Design a Content Schedule: We're going to talk about designing a content schedule in less than five minutes for your Facebook group. Here's the thing you need to know about creating content for a group. It needs to be very value-driven. There's a term for this that makes a lot of people uncomfortable, but it's essentially called ego marketing. What ego marketing is, is providing content that is only feeding on what other people's expectations for their lives, their careers, their goals are. The problem with most corporate accounts and most groups that have a mission to sell something in the end is that, that agenda bleeds into every single piece of content that's posted in the group. So most groups post things that are worried about the conversion, they're worried about the impression. They're worried about the short-term result. My advice to you is to only create content that is enabling other people to do what they are trying to do. In your group, if you can come up with 3-4-5 different ideas of content, that is evergreen, and you can offer that to your group on a set calendar schedule, then you will be able to get lots of engagement. Let me give you an example of this. For example, on the freelance mastermind group that was developed in partnership with ENCO from Fiverr. We have different pillars of content, that is evergreen and we can keep posting every single week. For example, here, we can ask people to refer business to each other. What do you sell? What services are you offering? Comment and link below? This is an evergreen post and it's allowing other people to get more business for themselves. This is not helping us get anything other than more engagement on the platform by giving people a place to actually plug themselves in. That's a good example of it. Here's another one, public promise. What's something that you are publicly committing to do this week? There's tons and tons of different posts like that that you can do. There's pulls that you can do. So the better you understand your industry, the better you understand your audience, the easier it will be for you to know on Mondays that you're going post this content on Tuesdays, you're going to ask this question on Wednesdays. You're going to create this engagement posts where people are expected to write a comment below. If you'd like to get a little bit more organized about this, we will be providing a marketing editorial calendar template for you to plan your themes, content ideas, and be looking towards the future so you can make sure that you create content around specific dates like holidays, industry events. One quick word of caution about creating content on a Facebook group is that you rarely want to post links directly on the post itself. There's a conflict of interest between what you want and Facebook wants. Facebook wants to keep people on Facebook so that they can show them more ads. If you are posting links directly on the post, the post won't get as much engagement as it does when you post the resource link in the comment section.; A quick word of caution about posting links on your Facebook group. You need to understand that there's a conflict of interest between what you want, which is taking people out of Facebook and what Facebook wants, which is to keep people on the platform so they can show them more ads. If you are trying to send people to something, I encourage you to post the link to your resource, the link to your website, the link to your blog in the comment section, and not directly on the post itself. This will make sure that that post stands the best chance possible at being shown to the greatest amount of people. You're not sure what content will do well in front of your audience, I have some quick tips for you. I like using the websites,,, and, to find content that has gone viral in front of my audience in the past. Let me show you how I use Reddit. I like joining subreddit by writing something like virtual reality for virtual reality group. Once I find the communities that trend in there, I ask to join the ones that I think are the most relevant. Finally, once I'm a part of a lot of communities that I think will do well in front of my audience, then I can join them. Like let's say this one right here, mixed reality. I can join them and then sort my content by top or most controversial, it's getting a lot of comments in the past year or top of all time. Boom, this gives me the ability to find the content that is performed well in front of my audience in the past. I can see the topics that gets a lot of comments. I can see the posts that get a lot of upvotes. Then all I do is create my own version of that in my Facebook group. I can do the same in BuzzSumo by writing virtual reality, and finding top turning articles from all over the Internet, that have gone viral in the past under that exact same topic. You can do the same in Quora and LinkedIn. 9. How to Grow Your Group: Okay, let's talk about how to actually grow your Group. I have five tactics for you. First, the easiest tactic is probably to just add members directly in the Add Member section of your group. The only disadvantage about this is you can only add people that you are actually friends with on Facebook. You could either just invite the friends and the network that you already have if it is relevant for your industry. Or you can add targeted people as friends and actually build out the network on Facebook first so you can invite them later. If you want to do that, you just "click" on Add Members, "click" on the person and they get automatically added. You could also personalize it with a little note. People are going to see it in the notifications and they automatically going to be added to the group. This would be the first strategy we will recommend. The second strategy is to make sure that your description, your title, and everything is optimized so people can actually find it organically on Facebook if they go to the search bar and look for certain keywords. For example, let's say I'm looking for remote work, Facebook groups. Here is the list of groups that show up for me. The more relevant you are, the higher up you're going to show up. This is a good example, lots of keywords, good description, relevant results. This is how you do it. The third strategy we want to show you is to include your group in your email outreach or into simply in your email signature. If you talk to a lot of your target customers and the people that you want to have in your group. Make sure you include in your email signature just like your social media links so anything you want to include there. Also make sure you link to your Facebook group and send out the invite with all your email conversations. If you have an existing email list and you sending out a newsletter, also make sure you reference the group every now and then you link to either just a group or to specific resources in the group. This was a really good example by Josh, who runs Badass Marketers & Founders (BAMF). If you're not in his group yet, make sure you check it out, super valuable. This was a really good strategy then if blogging is your thing or you have lot of contacts in the space, there's a lot of things you can do with SEO, because every now and then people go to Google and they're going to look for, let's say, Facebook groups for marketers. Here is different lists. If you have contacts to different press outlets, make sure you get included in those lists or if you have the influence, just write them yourself as you are definitely works. People get a lot of group members through Google. The last two strategies are about LinkedIn. If you use LinkedIn to connect with your target audience, make sure you also reference your group on your profile. You can either just mention it like one does here, or if you want to to create a more direct link, you can also just drop a link to the group directly into your bio or you could include it as one of your positions, colleagues like community manager at a certain Facebook group and make sure it's visible on your page. The last strategy would be to actually use LinkedIn's connect feature. You can look for people in your target audience and area that you aren't connected with yet, and you just connect with them on LinkedIn and write them a little note, personally inviting them to your group. All of these strategies will help you build attraction for your group. After some time, the members in the group will also start inviting other members. Hopefully, over time, your group will grow organically and exponentially as members recommended to other people in the network. I hope these strategies help, let us know in the comments. If you have any questions. 10. Community Management : Let's talk about community management. As the admin of your group, you want to keep it as clean and valuable as possible. But with any platform online, there's always the risk of people over promoting themselves, hijacking the messaging, or spamming members of the group. So here's a few best practices that will help you keep it clean without annoying too many people. The first rule we've set for ourselves is, for you to always be the best role model to your community. If you're the admin, you should get prepared to deliver 80 percent of the value yourself, especially in the beginning, the first few months of the group. Make sure you actually have a backlog of content that you want to see in the group and leave as the good example. If you want your group to deliver a lot of different resources or community posts, or like hiring threads, you're going to have to set the pace and actually create them yourself, and that community over time will learn then that's the kind of content that goes into that group. If you stop caring about it, if you stop posting valuable resources, people will probably take over and just try to take from the group. There's going to be a lot of questions, there's going to be a lot of, "Hey, can you help me out? Can you check up my latest blog posts?" People are going stop posting a lot of these posts, and the quality of the group will go down. Because most of the community won't want to go there to answer all those questions. You want to go there to get answers to their own questions. So you have to set the pace, and probably that will mean for you not to allow everybody to post in the group. We highly recommend the setting to be, for the admin, to approve every post manually, and only accept the posts that fit your content schedule. Also, you're going to have to set the pace with engagement. If you don't comment back to people, if you don't answer questions, other people won't either. If there's ever comments or content you don't agree with, that you think fosters hate or goes against your values, you are going to need a strategy of how to deal with that. Ideally, you would line it out in your group guidelines, and this is going to be the next resource and the next small group project. We are sharing our own template of how to set up the guidelines, where you actually write down those values for every member of the group to see. You make it clear and public what kind of posts you allow, what is not okay with you. Then it's your job to actually stick to that, and spend quite some time in community management every week to make sure you keep it clean and valuable. 11. Getting Business Results: Okay, so let's talk about getting business from your Facebook group. Let me show you some strategies that I've used to send people to the Facebook group and then from the Facebook group, drive real business results. One of the things that I like doing are these resource giveaways. The resources that I keep posting in the Facebook group could also be used to generate demand outside of the Facebook group on other social media platforms. In this case, I've created a resource giveaway on my personal Facebook profile, asking people to leave a comment below if they want access to the resources. Again, keep in mind these are resources that I've already created and are actually free for my group members. By putting this giveaway right here and asking people to comment below, I'm getting tons of virality because the more comments I get then the more comments I get, the more that people see my post and that they are likely to engage with it. What is it that people get? Let me jump into one of these messages and I will show you exactly what it is that I'm sending them. In this case, I sent a message that said, "Thanks for the comment, here are the resources." Then I'm sending a bitly, which is a shortened URL that I can track and I can measure how many people have clicked on this URL. You may be wondering why I'm doing this giveaway. Today we launched Learn from Fiverr ProductHunt. It would mean the world to me if you actually support us. Here's the link for them to support us. In this case, I'm actually generating up-votes and I'm generating engagement on something that really mattered to us at the time, which was driving engagement on the launch of a product created by this website, by, this awesome client, AND CO from Fiverr, we were pushing that through this one strategy. This is exactly how I'm doing it. Here are 617 people that have given me consent to message them something. In this case, it's the resources and they're not at all bothered when I message them, if anything, they're super thankful. Imagine what this could look like if you were doing a launch for a book, or a launch for a tour that you're doing, a speaking tour, or you're trying to get yourself on more podcasts. This is something else that I've done in the past as I give tons of value and then I ask people, "Hey I'm looking to do speaking engagements if you know of a place that will get me booked, here's my contact information. I really appreciate it, also hears the resources that I'm sending out,". This is a way for you to get consent on someone asking you to send them information and then you can booby trap it. You can add some things in there that are more in line with your actual business agenda. This is what the actual bitly looks like in case you're wondering, they click on it and then this is also booby trapped all over the place. It's branded with AND CO from Fiverr. It's asking people to up-vote us on ProductHunt and it's full of valuable content for the people downloading it, but also asks on how they can help us and give back. This is probably my favorite strategy for how you can drive real business results from the content that you're already creating on the page. Let me show you another example of what this can look like. In this case, Scott Oldford created an ad on his Facebook page, and he's just scrolling down through a resource that he was going to post in his group anyways. Again, the resources you're creating in your group, you can create ads out of them. You can create posts out of them on Facebook, Instagram, Twitter, LinkedIn. You can ask people to comment below, retweet to tag a friend, and then you'll send them the resources. But the source material for all of these, what's sparking all of these creativity and what's giving you data on whether or not your audience actually loves the content you put out is the group. Thanks to the group, now we're able to create an entire content machine for a company, and it's thanks to these resources. Here's some other rapid-fire ideas on how you can get business results from your Facebook group. In the case of VR/AR pioneers, we wanted to create a webinar that was very valuable to our target audience, but would of course end up pitching the solution, the tech solution, the flagship product to webinar attendees. What we did was thanks to growing the Facebook group, we created a very engaged community. We gave Facebook a reason to believe that all of the content we create is very valuable, and then once we actually started inviting people in the Facebook group to join our webinar, it was still getting good engagement. Look at these numbers to get 21, 22, 23, 24, likes on something that's basically just inviting people to join your sales funnel is rare and we're super grateful that people are excited to join these webinars because we've cultivated that kind of culture inside of the group. You can see that we've done it multiple times and all of the webinars have been successful thanks to actually activating the Facebook group community. One final way to get great business results out of your Facebook group is to embed the resources that you're creating on your website so that you can re-target website visitors by triggering the Facebook pixel. What all of this means is that once you get someone on your website from your Facebook group, you can then re-market to them, show them ads on all over the internet as they actually navigate the internet. Because they visited your website and they triggered your LinkedIn pixel, your Facebook pixel, your Google Pixel. It's because of those resources and because we're embedding them natively on the website that we're triggering the Facebook pixel, and then we're able to re-target visitors down the road with everything from free product activation's to Black Friday Deals, discounts. All of this comes from the website traffic that is being generated in the actual Facebook group. This is a great way for you to start bumping up your traffic to your website in the early days. 12. Conclusion: As we wrap up the course, I just want to do some key takeaways for you to walk away from this course totally empowered and confident that you can do this yourself for your business. By now you've learned how to identify your niche, how to come up with a group name and objective, how to set up a group and plan content that will do well and that your audience genuinely wants to engage with. We've also talked about tools that will help you, how to grow your group and ultimately how to get business through your Facebook group. By now, the group project that you did and the milestones have helped you get set up with your own Facebook group and you should start feeling energized to take this to the next level. If you want to see how we do our own Facebook groups, I invite you to join one of our Facebook groups, like freelance masterminds, VR /AR pioneers, the Latino or the European founder network. I hope to see you soon and please, if you enjoyed the course, share it with a friend or leave a great review. Bye-bye.