Transcripts
1. Introduction: How to Gain Fans, Traffic & Leads With an Online Giveaway Tool: Hey, a warm welcome to this itty bitty mini
course on how you can use a simple online tool to help drive more traffic
to your website, to increase your social
media followers and fans. And also to grow your mailing list, which
is what I use it for. In this course, I'll show you how I use a tool
called Raffle Press. And I'll also let you know of several other tools that you
might decide to use and how they all work as a way to bring traffic to your website and to help you gain
followers and fans. Let's dive right in. I'll
promise to make it easy, fun, and as painless
as possible. And if you have any
questions, just let me know. I look forward to seeing you
in the next lesson. Bye bye.
2. Level Up! Run a Giveaway to Drive Web Traffic + Attract Followers & Subscribers: Hey, welcome. In this lesson, I want to talk to you about an easy way that you can help to grow not only
your mailing list, but also the followers on your social media accounts
and ding, ding, ding, bonus. Get people to visit
your website so that you can generate more traffic
as well. Win, win, win. Basically, I started using
a tool called Raffle Press. Now, growing my mailing list was something I have been
doing the past two years, primarily with Facebook ads and a little monthly
art print giveaway. However, recently Facebook
has lumped that sort of giveaway contest
thing together with gambling and have made it a
bit harder to do it that way. But it turned out to be
a blessing in disguise because I found a couple of great tools that allow you to do a giveaway and still generate the level of
traffic and interest, but without having to spend
money on Facebook ads. So I'm going to share
that with you now. So first and foremost, let me just show you. So this is the tool
that I am using, It's called Raffle Press. And I was reading an article
which I will attach to this lesson that compares Raffle Press with another
tool called up viral, which someone I know is
using rather well as well. And then Raffle Copter,
which I had read, another artist was using
to amazing results. So I compared those three. I actually ended up choosing Raffle Press because
I happen to have a Wordpress hosted website as my main website.
Not everybody does. In which case maybe up viral or Raffle Copter would be a
better option for you. But for me, this was the most cost effective tool and also easy to set
up and easy to use. So I'm just going to show
you what am I talking about? Well, let me show you
if we go hang on. All right. So what I did. There you go. A
little easier to see. What I did is I created a page. You see it's actually
from my website, Plana.com art print giveaway. I've only been
testing this since January 1 or a little bit
before when I set this all up. There are already
some things I'm going to do differently
next month. For example, A, instead of putting this
on a blank white page, I'm going to embed it into my website where
I have the header, the footer, my colors, my branding, et cetera. So just to kind of keep it all
together, but that's okay. This is just my testing month, so it's okay in a
white background, but basically you
choose a prize. So if you're an artist, art
print is a good solution. If I lived in the US
and not in Malawi, I would probably
as my prize offer a small original that I could make in one or 2 hours
and then just send out. I think that would be
the most cost effective, yet valuable prize that
you could give to people. Because I'm in Malawi
and it would be a nightmare to try to
send something worldwide. From here, I'm giving
away a reproduction, art, print reproduction on
fine art, watercolor paper. From my website, I'm
able to buy a wholesale. And when the winner is
chosen, I send it to them. The retail value of
this image at this size is around $75 So when
I put the value, I'm putting the retail value. All right, anyway,
another thing I've been doing is experimenting
with my text, my imagery. But basically you choose
your prize, you put it in, you have some text
that hopefully entices people to want to
learn how to enter. And then at the bottom here, you will see that I've
already entered as a test. So it looks like I have
two entries right now, but I have it set up. That first of all, it's mandatory that if
someone wants to enter, I need their e mail address
and I need their name. So that's how they
are going to end up. On my mailing list, my weekly
newsletter mailing list. There's this feature here, refer a friend viral. This is a feature
you can find on all three of those
tools that I just mentioned and one of my favorite art mentors
out in the world, John Lechner of
Australia who also has, I think it's a free
Facebook page called Lead Lead Generation for Artists with all kinds of
free resources. He recommended using
a feature like this. And basically what happens
is people are able to get extra entries by
referring their friends. So that is an option here,
and if I click on it, it gives me different
ways that I can refer a friend through
e mail linked in Pinterest, X, Twitter, and Facebook. So that's an option then
also gives me an option. I can send people to my Instagram page and I can send people to my Facebook page. Facebook is a bit weird, again with this
idea of gambling. I don't know then that you like my Facebook page as
an enticement for something. So I actually have used the
actions in Raffle press. That suggests that they
just come visit the page, but then I put in
parentheses and like, so I'm not forcing people
to like my Facebook page. I'm suggesting it
isn't that nice. So that's what I've done anyway. So this is what it
looks like when the user finds my raffle. Let me show you what it
looks like on the back end. So here I am in the back end
of my Wordpress website, K Palana.com And so I'm in
my Wordpress dashboard, and you can see that I
had 78 people enter. So far, it's only the
first week of running, so I call that a win
with 156 entries. However, looks can be deceiving. If I go in here and
click on my users, actually quite a number of
those people are already on my mailing list who
are just entering again. But because of this
refer a friend feature, even though they're already
on my mailing list, if they want to get
multiple entries, they're sending
recommendations to their friends who are
not on my E mail list. So it definitely works out. It's all good and you'll see some people have one
entry, three to. This is something I have
to just double check. I haven't noticed anyone with
more than three entries, and I think people have supposedly with
the referral friend, they're supposed to
get one extra entry per person that they recommend. I definitely need to
just double check that. Anyway, this is what it looks
like behind the scenes. If we click on any random
blog post on my website, you will see that in my sidebar. I have obviously a way for people to like me on
Facebook about me. And then we win a free
art print that is linked up to my giveaway
for the month of January. The only thing you
have to remember is at the end of every month, not only are you setting up, if you're going to do this every month is
you want to just make sure to change the links to the most recent giveaway. You could alternatively make sure that any old giveaways have like a redirect link
to the newest one in case anybody accidentally
lands on there. I have it on my website. And then if we go to Instagram, I just wanted to show you. You see how I have a pinned post here in the upper
left hand corner. That is a post that
takes people or tells people how to get to
my most recent giveaway. Let's see, was it this one? I it's this one. I also have a recent post where I tell people about my giveaway. The bad thing about
Instagram is that you can't actually put a clickable
link in the post itself. I say go visit the
link in my bio, but you see that I
think it had like 125 people like Enter Instagram. I've created a page
on my website. I actually called it Link Tree, but it's not Link Tree, if that makes sense
that a lot of people use a service called Link Tree which is a
third party website, which is fine to
use for Instagram. Because as you see, I've got 12345 different links to
different things that I do, plus my little intro video. But I put it on my own website because I want to drive
traffic to my site. Because the downside
of putting more than just your main website
link on Instagram as a link is that especially
if you're using a link tree, is you're sending people
away from Instagram. Instagram doesn't like that, and you're not even getting
people to go to your website, you're sending them to
link trees website. And the majority of people, when they go to a page
with multiple links, are just going to look
and go and then move on. And so they're never going
to make it to your website. So you want to try to reduce
the amount of steps that people would need to go through in order to click and
go on your website. I created just a
standalone page that I send people to just
from Instagram where they can go to my website. But anyway, here's where
my raffle is as well. And on Facebook, I've
done something similar. Facebook, you have an area where you can put
featured things. If I click on Featured, then I also have my art print giveaway back into Wordpress
on the back end here. One thing that I like about Raffle Press is that originally I was trying to
do all these fancy things. Like when someone entered
my giveaway that I had to set up a Zap in
Zap ear to then take that person and put them automatically into my e
mail octopus mailing list. A lot of people have mail chimp, I have e mail octopus. I may be switching again. I was looking for a way for it to automatically update my list, but then it was a little bit buggy and I found actually I
don't even need to do that. I didn't even need to be fancy. It was so simple. If
I click on users, you will see that
all I have to do is either export the users
or export the entries. I am interested in export users. When I export the users,
I'll just do it right now. It is making me a
CSV file which I can then easily import into
my mailing list service. So if you have mail
chimp or e mail octopus, it just kind of gives you
that big form for you and it's just super easy to import. If you actually need
help with that, just let me know. And I'm hoping to actually make some lessons about using
mailing lists and all of that, but it's pretty easy to do. You're just importing
your list of people so that they can be added to your mailing list.
That's super easy. What I think I'll do
in the next lesson, I'll just go over how you
set up Raffle press so that you can get a little tutorial if you're interested
in using this tool. One other thing I just want
to say about Raffle Press, it's very cost effective. All three of these
tools have free trials. Unfortunately, I think
for all three of them you're starting to pay $100-300 per year for the
refer a friend feature, Raffle press was by far the least expensive of
the three options. Because I have this sort
of like pro feature, it actually enables me to make something like giveaways
for 20 different websites. So if I wanted to help other artists and idealists,
I could actually do that. And it'd be very cost effective, especially if
they're chipping in. So that's another
option as well. So you could also work together
with another business or another artist and run a
raffle together or anyway, it doesn't matter, just try a free trial and see if
you like everything. I'm actually still
on my free trial. All right? I hope
this is helpful and I will see in
the next lesson.
3. Case Study: How to Set Up a Web Giveaway Tool (RafflePress): Welcome back. All
right, in this lesson, let me show you how
easy it is to set up a raffle press, art
print giveaway. Or if you're in a
different industry, it could be anything. It could be a book, it could be a product, something a service. Even my son's school recently was auctioning
off drawings that students had made of the
different teachers and to raise and generate money
for various initiatives. And that was wildly successful. So you can be very
creative with your prize. It doesn't have to
be a physical object that has to be sent in the mail. It could also be like
you write them a song, or write them a poem
or whatever it is. So just think about that. But meanwhile, let me show you how to set up
a new giveaway. All right, so here I
am in the back end of Wordpress and I'm just
going to say Ed new. It's going to give me some
templates that I can use. The one that I used last
time around is this one, the refer a friend
viral giveaway. But you have many different ones that have different functions. So we want to grow
our Tiktok channel. If anyone has a Tiktok
channel, Youtube, Twitter, it'll come sort of all ready to go. I'm
going to do this one. And each one also has a demo, which is useful,
my awesome prize. And basically it's so intuitive, you just click, you can just
change the text very easily, win my awesome prize. I'm not going to do too
much with this right now, but then you can put in a image, So let me just
grab something off my computer or from my
media library rather. All right. Choose image. All right, there it is. Win my awesome prize.
Isn't that awesome? Okay. And everything in here log in to enter this
give way I originally. So I have this right now. Right now I'm it's set to no and I'm going to keep
it like that because I had it set to yes for
my current test. And you have to go to
Facebook and set up an app. And I did everything,
but it was a bit buggy and I just didn't
even want to chance it. Plus I want people to
give me their e mail. So, you know, it may
as well make it the only way that they can enter is by first giving
me their e mail. So yeah, we don't
worry about that. Right. So I'm just
going to save. Okay. All right. Swam back. So right now people will log
in to enter the giveaway. And then it's automatically
going to ask for their e mail and then they have it populated with just
these two things. Right now, join an
e mail newsletter. That's what I have
on my current one. You can put in whatever
text you want. You can give a different value how many entries the person gets if they choose this thing. I like to make this mandatory, can giveaway unless you
give me your e mail, I like that we'll
make it mandatory. Then you can decide if you want to do opt in confirmation, double opt in e mail. I'm just leaving it as
simple as possible. You can also select
an integration. Don't know, I have
mine set up for Zapier because I thought
you needed an integration. It may be that you
don't need one at all. I don't know. Let's see. Does it let me do it without
an integration. It might yell at me.
I think it's okay. Anyway, most of you
probably have mail chimp, you can choose whatever
your services. Unfortunately, e mail
octopus isn't in here. I'm going to actually just
leave this one blank, but in my other one that I have for this
month, I have it said to. I then went into
and connected it to E mail octopus and raffle
press. And it's working. But I was finding the bit about sending from raffle press to
E mail octopus a bit buggy. I have turned it off
and it still works. With that being off,
if that makes sense, then I surmise that maybe
I don't need it at all. But that's something I'm
looking into in testing anyway, Joint email newsletter and then they have this refer
a friend viral. Again, I'm going to only make the email newsletter
one mandatory. But you can decide how do you want them to
be able to share it. Facebook, Twitter, Pinterest,
linked in, and email. And actually you can set the maximum number of
friends a user can refer. If left blank, then they can refer an unlimited
number of friends. Basically what happens is When you click on Facebook, you get Facebook share options. It's going to ask for some text. I would just use some
text that when they share it that that's what people are going to
see on their post. It could be very similar to the text you're
already using. And then an image, et et cetera, all the same. Twitter gives you
less characters. I think Pinterest only
gives you 100 characters. I like there's an e
mail one as well, and you can give
like a subject line. Anyway, that's an option.
But let me show you. This is already set up to do
the referral friend viral. But I can also go into
actions and look at all the many actions
you have in here. One moment. All right. So look at all the actions. So visit us on Facebook. I'm using that one
in my current one. If you try to use the R page one, it kind of like warns you, like Facebook doesn't allow you to incentivize
likes and chairs. So that's why I ended up
not using that one but using this one and just suggesting that
they like my page, please like my page, Instagram. I did the same thing, so I'm using join an e mail newsletter. The refer a friend
which is here, and then the Facebook
and Instagram. And I didn't want
to go too crazy. I could very easily have
about 20 ways to enter, but I didn't want it to
be so out of control. Plus, I'm just testing things. However, if you have
a Youtube channel, you can entice people to
visit your Youtube channel. Tiktok, Pinterest,
linked in Twitch. Then hold on a minute. You could have people go to your Youtube
and watch a video, and that gets them an entry. That's an option of
view Tiktok post. You can send them to
a particular post. I'm not sure what this
automatic entry is. What is this the user
will see on the giveaway. Oh, I guess this is just
like you just enter. I don't know in case
you needed one that is really flexible.
Automatic entry. I like this one.
Invent your own again. What should users do? Who knows? Maybe
you send them to a particular page on your website and have
them fill out a survey. Whatever it is, this is, if you have something really specific that's not listed there, you could
have them do that. Answer a question, submit an
image like a photo contest, tweet a message, share on
Facebook, visit a page, which I think could be a
really interesting one, especially if you have a
particular offer that you want to alert people
to take a survey, leave a comment,
write a blog post. Wow. Subscribe to RSS, feed and subscribe to podcast. You have a podcast, you can make that part of your giveaway. Anyway, I'm not
going to get into all the little settings here, because also maybe this tool as they continuously upgrade, maybe the screens and options
will change slightly, but all the general
principles are there. So you set up your giveaway, you set up your actions, you can play around
with your design, which I'm pretty happy with
this design for right now. Then finally, this is really
useful in the settings. You have all different
kinds of settings. You can give a
special perma link, you can decide how people
can enter if you want to show the number of entrance
or show the winners or not automate giveaways. I'm not really using
this one right now. What else is, if you want
people a double opt in, I would just leave
this one off for now. This is something you can
use with Google Analytics, which I'm not using right now. At least not for
this now this one, if you're not using
the referral friend, like with my older giveaways
or any other page, you can send them to another page once
they're done entering. So if you want to send them
over to your home page on your website or
your shop page or some other kind of landing
page, you can use that. It doesn't work with the referral friend
because it says it's never completed because I guess they're assuming
they're going to constantly refer friends
anyway. Just so you know. This is the one about the
logging in with Facebook, which I'm not using right now. The only one is it this one. All right. Out of all of these, I think
this is the most useful one. So you can generate rules for your giveaway without you having to
write them from scratch. You just put in your name, your E mail, what
country you're in. Do you want it that
it's worldwide? Or only in the US, for example, if you're dealing with the Postal Service or
something like that. So you can put
eligible locations. I'll just say I'm in the USA. Even though I'm in Malawi. I can actually leave that blank, but my website with the art
prints is based in the USA. So I could technically put
that here, eligible locations. So let's say Canada generate rules open to legal residents
of Canada who are 18. Okay, so that's
really super useful. So that's pretty much all that I wanted to share
with you about this, but hopefully that
gets you started. If you do not have raffle press, please know that no matter
what tool that you're using, they're all kind
of work the same. But it will take a
little bit of time, I suppose, for you to kind of
get things up and running. I found Raffle Press to be
a great solution for me. I'll probably also help other artists who want to do the same thing
in the future. So if you want to ask
me questions about it, just send me a message and I will set you on your merry way. I hope this was helpful. All right, see you
in the next lesson. Bye.
4. Thank You for Taking This Mini Course! Let's Stay in Touch.: Hey, did you make it this far? Congratulations, If you have any questions about
anything, please do. Let me know. I love to help. If you have ideas for future lessons or new
courses, just let me know. And if you could
take a moment and leave a review for the course, that would be so amazing. Because that would help others learn if this might be
a good course for them. Finally, I loved helping
you in this course, but this is just a tiny, tiny pocket of things that I talk about and help
people with all around the world If you
want to work with me either in a mentorship
group or live, or in a one on one
session where I can help you specifically
with your website, your social media, your
art, your business. Then you should
definitely get in touch, because those are
also services that I offer when I have
the availability. I would love to connect
with you further. And I just want to
thank you for being a student in our
online classroom. I hope I will see
you again soon in some shape or form.
That's all for now. Have a wonderful
day and good luck. Take care. See you
next time. Bye bye.
Kristen Palana, Artist | Nomad Professor | UN Consultant
