Transcripts
1. Welcome to Class: Hi, welcome to irresistible
freelancer profiles. My name is Kyle and the
classes I produce here are all based on the belief that we should develop
practical skills, invest in ourselves, and create things that solve other
people's problems. Simply put, I believe that more skills equals more freedom, the freedom to do
the work you want. Wherever you want, the world is more accessible because
of the Internet. And it's been
reported that 58% of non freelancers are considering freelancing for their
future careers. So why have you decided to
watch this intro video, whether you're
already freelancing or you're considering it. This course will help you
take a closer look at the foundation of
your online presence, your freelancer profile. In this course, I'll
guide you through ten quick lessons that will help make anyone's profiles standout. These lessons include why a
compelling profile is vital. Appearing as an
expert in your title. Using better words than good, completing your profile
to the fullest. Crafting a client driven by presenting an
impactful portfolio. Persuading with social
proof, using capitalization, punctuation and
grammar correctly, spotting writing mistakes, and getting inspired with
profile examples. I personally have been on
both sides of freelancing. I've offered services as
a freelancer and now I hire freelancers regularly to
help me complete projects, just like the video
you're watching now. The truth is, no
one succeeds alone. So if you leave a comment
during this class, I'll reply. If you share your
class project here, all leave you feedback. And if you want my help, I'll do what I can to give it. So stick around
for the next video or skip to a section that
you find more interesting. And don't forget
about downloading the resource files that
come with this course. They're meant to help. Alright, see you
in the next video.
2. Why a Compelling Profile is Vital: Hello and welcome to irresistible
freelance or profiled. My name is Kyle and I will be your instructor
throughout this course. Did you know by the year 2027, freelancers are projected to make up the majority
of the workforce in the United States with 50.9%
of the working population. Not only that, Also, did you know that 65% of freelancers make more money
than at their previous job. Those are some
interesting statistics. Sticking out in a crowd of freelancers can be a tough job, especially if you're new
to freelancing and haven't yet built up a portfolio
and reviews to support you. But no matter how new or
season to freelance or is, they still want to have a polished profile
in the mindset to continue updating
that profile if they wanted to have the
best odds of success. But I'd like you to
do is think about this from the client's
point of view. That client is going to
have to sit through dozens, potentially dozens of profiles before they make a decision. You can compare it to when you're scrolling
through YouTube, you scroll through
video thumbnails quickly until something
catches your eye, right? That's essentially what
the client will do. And if there's even the slightest mistake
on your profile, that can cause the
client to move to another profile to
go to someone else. So putting the right
amount of time and effort into your profile
will really make an effort and you don't
want to settle for just completing your profile
and completing each field. You want to make your
profile irresistible. You want that client
to stop scrolling and pause when they
see you on Upwork, Fiverr, guru, or any other freelance platform
that you might choose. By the end of this course, you should have the knowledge
and skills to craft a powerful profile there you can shine and have an edge
over the competition.
3. Appear as an Expert in Your Title: Let's look at one
more statistic. 31% of freelancers are earning more than
$75 thousand a year. That's a pretty
significant number. If you want to be
in the upper 31%, you'll need to appear as
an expert in your field. I've personally spent a
lot of time and money on several platforms like
Upwork, Fiverr, guru.com. And the first thing that
I would do is I would go to the search
engine that they have, the search field and type in what specific thing
I'm looking for. It's a natural thing
any client would do. To begin with, you want to
make sure that you've included one or more relevant keywords
in your profile is titled, your services can be
matched to clients. I'm going to use YouTube for a few examples throughout this course because we're
all familiar with YouTube. So let's say you're a freelancer
specializing in YouTube. Naturally, you're going to want to have the
keyword YouTube, at least somewhere
in your title. That's pretty basic. However, we want to go a bit
further with your title. You want to write a title that
also helps you stand out, sound professional, and become memorable with
potential clients. In order to do this effectively, you need to do three things. The number one, use popular and specific
keywords from research to clearly
state with services you offer to have a title that is 70 characters or less,
50s probably better. And three include a
unique selling point that makes you stand out. Let's talk about
number one keyword in order to optimize
your title so that you have better chances
of showing up on searches. You'll want to use
targeted keywords. This is something that
you'll need to research, but it isn't difficult to do. So here are two options that can help you with that
research search for similar services
that you provide on the same platform that
you're using now, whether that be Upwork Fiverr
guru or something else, review several of the
resulting profiles or gigs that populate and make a list of
recurring words and phrases that are used
within those results. Perhaps if you're
a logo designer, a UC, or you search for logo, logo designer, the
words like logo design, logo animation in 3D, logos might pop up. These are used actually quite often on Fiverr for example, if any of those keywords
match services you offer, consider using one
or more of them. Remember to get on
five or whether you're using that
platform are not fibers. Search engine or search
bar really comes in handy because it auto
populates keywords. So you can use their
search bar to better identify keywords that
clients may be using. Simply type in a keyword
and see what populates in the search bar before
you press Search, for example, on fiber, you could type in
the word thumbnail. See what populates are. The popular ones are thumbnails, YouTube examples, amazing. Youtube thumbnail,
YouTube thumbnail design. These are some great
examples of keywords and keyword phrases that are
popular here on Fiverr, inner, most likely popular
on other platforms as well. So try this technique yourself. So use these two techniques
and make a list of possible keywords
and keyword phrases that will come in handy
for you in the future. And as I said, that
list will come in handy not only when
crafting your titles, but it will also
help when writing your bio because
you'll want to add relevant keywords
throughout your profile to better optimize for Search. Second, you want to use
70 characters or less. 50. Probably better. Remember that clients
are skimming profiles. So a title that can quickly
be understood is optimal. Bend a little extra
time trying to cut out any words that are not
absolutely necessary. As I said, getting closer to 50 characters
is even better. And thirdly, if you
want to stand out, the better you know
your potential client, the better you understand what problems they're
trying to solve. Pinpointing this can become
a potential selling point. Okay, Let's use YouTube
as another example. Let's look at three
examples titles for three different
YouTube specialists. Number one, YouTube
channel growth specialist. I know what subscribers want. One of the things that
a lot of YouTubers really want is to increase
their subscriber count. So we've identified that desire or that problem they're
trying to solve, which is increasing the
number of subscribers. Second title, YouTube thumbnail design master, all about CTR. If you didn't know CTR
is click-through rate, YouTubers want to have a
higher click-through eight. That means more
people are clicking on their thumbnails are titles, and that's better
for them in general. So this is another desire that the freelancer has
identified about the client. And number three,
epic video editing, keep your YouTube viewers
coming back for more. Another thing that
most YouTubers want. They want people to not just
watch one particular video. They want people to
come back and stay longer watching
their other videos. So these are three
good examples of where the freelancer better understand
the client's desires, needs, wants, problems
and frustrations.
4. A Quick Win: In this short lesson, I've got what I call
a quick win for you. And it includes one of the downloadable PDFs that's available for you
for this course. The word good is often overuse. So what I want you
to do is consider using one or two alternatives for the word good or just use one or two of the
words included also, as I just said, Get out the downloadable PDF titled
better words and then Good. You understand this as we go throughout this
lesson, take a look. Can you find a stronger
or more attractive word in this list that you can
add to your own title. Take a few minutes,
download the PDF, and make in any small
change to your own title, either by switching a word in your title for one in the PDF, or simply by adding one of
the words from the PDF. So go ahead and push pause, take a look at the
document and see if you can identify any word, words you might like to use. Okay, go for okay,
by doing this, you've already made
a real improvement on your own profile. Let's take a moment now
and go one step further. Spend a few minutes on writing a captivating title for yourself before going
on to the next lesson, get out a piece of paper and
something to write with. If you already have a title, pick your current
title and rewrite it. If you don't have a
title yet, right? One makes sure that your
title includes these things. Number one, it has 70
or fewer characters and remember that
spaces count as characters to it includes one or more keywords that identify with service
or services you offer. It includes a solution to a common client problem,
really important, Andy uses one or more of the
power words you've found in your downloadable PDF
to help you stand out. Don't worry, you can always
change things later, but do this simple activity
now because it will help you focus as we progress throughout the next few
lessons in this course. Besides, you're going to
need something when you create or update
your profile anyway. So see you in the next lesson.
5. Complete Your Profile to the Fullest: In this lesson, we're
going to talk about profile completion depending on what platform you're using, whether it be Upwork, Fiverr, guru, something else. There are going to
be fields that are either required
that you fill out and other fields
that are optional to begin with and what should
already be obvious. Try to fill out as many
fields as possible that relate to you and the services
that you plan to provide. This is when you'll use your compelling title that we've just worked on in
the previous lesson. But here are a few
extra pointers to keep in mind when you're
filling out your profile. Number one, add your real name. Honesty is the best policy. Next, use a clear profile
photo of yourself. I suggest that you
smile in the photo and that we can see the
whites of your eyes. Why this does help generate
trust with clients. I also suggest using a free
application called Snapseed. It's available on
Android and iOS. And it really comes
in handy with making things look a
little bit more crisp, clear, professional,
and better looking. Here's an example. Okay, once you've chosen a
photo, it's really easy. Just make a few
adjustments here. I'm gonna click on this little
pencil icon on the right. And I'm going to go immediately down to
portrait right here. You're gonna have three options. I'm gonna take my
finger and scroll. You can't see it but I'm
scrolling right now. You'd have face spotlight, skin smoothing and I clarity. Face spot is already
you can see at the top there's a blue
line going across. If we go to the, all
the way to the left. This feature is at the lowest setting
and as we scroll to the right, it increases. Now if I increase it here, if I just tap on the screen, you can see before and
after I'm tapping now, before, after, look at
the difference there. Now I'm going to scroll
to skin smoothing. Let's go a little bit
of skin smoothing, not too much to where
it looks unnatural. I would do a little I clarity. Sometimes it makes it look
unnatural, but it's up to you. Once you've finished,
I'm going to just click down here at the bottom
right though. Check. And there we go. I'll do one more thing. Let's click this pencil
icon one more time. At the top, we
have a tune image. If we click on that, you
have several options. If you scroll, you can play
with this if you want. But what I tend to do is
come down to saturation. Scroll a little
bit to the right, little more color, and
that's really about it. I'll click the check mark. And then there you go. Let's take an embarrassing look at my before and after picture, before and after, before. And after you give it a try
on your profile picture, it makes a difference. Next, connect your
social media accounts if they're
professional accounts, not just personal accounts,
for example, LinkedIn. If you don't have LinkedIn yet, maybe set one up, use relevant work experience,
skills and qualifications. Add as many skill
tags is possible as long as they're true and
relevant to your services. These specific instead of
generic clients who are looking to see the details of
what you really accomplish, especially if it's related to that particular job the
clients looking for. This will help make
clients who are confident in your ability
to complete project. Next, avoid using the word WE, unless you're really
working as a team. Using the word we when talking
about your achievements. Number one is grammatically
inaccurate and may generate some degree
of distrust with clients. Also, clients who
are looking to work with an individual not accompany usually also include access to a portfolio of
your previous work. This is something
we'll talk about in greater detail soon. Next. Don't forget to
proofread everything. It's easy to make simple
spelling and grammar mistakes. Even if you're a native speaker. If a client notices a mistake, did that small error can potentially costs
you a gig if you are a native English speaker and are uncertain of potential
writing mistakes, don't worry, that's okay. It's normal. Just do a little extra
work to make sure that your writing is
as good as possible. Here are a few options, whether you're a native speaker or a non native English speaker, that will help with
your spelling, your grammar, your overall
writing, and they're free. Number one is Google Docs, and number two is grammarly, will talk about
these two options in more depth pretty soon, but they are included in one of your PDFs titled helpful links. Go ahead and check it out. Next, revisit your profile
and make regular edits. As you complete projects, add relevant work experience, and continue building
your profile. Next, take any relevant
proficiency or certification tests
available on your platforms. All platforms offer these, some do, some don't. So we'll just have to do
a little bit of homework. However, in that
helpful links PDF, I have included a
few links for you. Several platforms offer
skills-based tests that can be one more addition
to help your profile shine, remember that
different clients will look for different
items on your profile. Displaying these tests and certifications will add more
credibility to your profile. However, fiber, for example, offers several
skills-based tests that you can take as a
newbie to the platform. But Upwork, on the other hand, only offer certifications
by invitation. And you'll have to wait
to receive that invite once you've established
yourself on that platform. And finally, if you
have the option to include a profile video, then take advantage
of it, go for it. Videos have been proven to significantly increase
the chances for getting work video and images subconsciously create a
greater sense of trust in what a person the client is reading and build more of
a connection with you. The cell definitely take
the time to produce a quality video that has
60 to 90 seconds long, anything longer, it may
lose a client's attention. So remember that the more you
fill out on your profile, the more potential
you'll have on closing deals because you never know exactly what the
client is looking for. And in the next lesson,
we're going to go into more depth
regarding your bio. This is an important section, so you'll want to take
full advantage of it. See you in the next lesson.
6. Craft a Client-Driven Bio: So let's talk about your
bio in your profile. I've got good news. It does not need to
be a lengthy profile. Why? Because clients are going
to have to scan a lot of potential freelancers before
they come to a conclusion. That means that they are
unlikely to read an entire bio until they come across the select few that
stand out to them. You'll want your first
lines to just as I said, stand out from there, we want the rest of
your bio to be complete and written well enough
to seal the deal. You want to look irresistible to your clients in order to catch and keep the
eyes of a client, make your bio client-focused. They'll be reading and looking for answers to their problems. They may be reading with a
specific problem in mind, and they may also be
reading with a host of other needs that are in
the back of their minds. If you can understand the
most common frustrations and problems a client has regarding the services
you're providing. Be sure to make your bio
look like it's the answer. So let's start with
the first few lines, since they're the
most important, let's say that I'm a client
looking for help designing, you guessed it,
YouTube thumbnails. The obvious problem that
I would have here is that I need a thumbnail
that looks professional. But the real issues
that a YouTuber want solved is that they want
more views on their videos, a higher click-through
rate on YouTube, and they want it done quickly. So how can we play
to those desires in the first few lines of your
bio, Here's an example. I will rapidly deliver premium YouTube video
thumbnails that can get you more views and boost your
click-through rates so your videos have the best chance of taking off on YouTube. I'm regularly
available and hyper responsive for all
my clients or any YouTube are looking for
help with thumbnails that should catch their eyes
or the rest of your bio, I suggest skipping a
line and then writing a paragraph describing
your experience, what you've
accomplished, and what to expect from your services. Anything more, maybe a waste of time because it's
unlikely to be read. However, if you feel
the need to add more, by all means, go for it. And if you do be sure to
break up your bio into smaller sections and
use bullet point. This will make it
easier and more engaging for a client
to skim through and get what information they feel is relevant for themselves. Later in another lesson, we'll look at a few
examples so you have a better idea on how to
better craft your own bio. In the next lesson, let's
take a look at portfolios.
7. Present an Impactful Portfolio: Showcasing some of
the best examples of your work can go a long way in sealing a deal with a client and increasing the amount of freelance business
that comes your way. At this point in time, you probably fall into
one of two categories. You either have several
completed projects that you can use
for your portfolio, or you're fairly new
to freelancing and haven't done enough work
to build a portfolio. Yeah, whichever person
you are at the moment, this lesson applies to
you because both types of people can get an awesome
portfolio put together. Here are a few more
statistics for you. Did you know that online posts that includes
something visual as opposed to only texts have
650% higher engagement. And did you know that simply placing an image next
to a piece of writing dramatically increases the
reader's perception that the content is trustworthy
and studies show it didn't really matter
what the image was. So take advantage of
the power of portfolio. But before we talk about how
to put a portfolio together, Let's talk about
what a portfolio is and what you want
in a portfolio. Firstly, a portfolio
is a place where clients can look at some of the projects
you've completed. These projects can be of multiple pieces in
different categories. If you provide a wide range
of services or you can have one or more portfolios that are specific to one
category or worse, your portfolio gives you more credibility and
trustworthiness with clients. And if they like what they see, they're more likely
to choose you as their freelancer depending on what platform you
use as a freelancer, your portfolio can be housed
on your freelancer platform, presented on your website, or sit on a portfolio website. Here are five sites
you can How's your portfolio online for free, at least at the time
of this recording, Behance.net, dribble.com, adobe portfolio core afloat.com,
a portfolio box.net. A few tips to include
with each portfolio item are you do not need to include every piece
of work you've done. Only include the ones you
feel are your best work. To give a brief
explanation of that word. Three mentioned a little
general information about the client
and what they were looking for for describe how and why your
work was a success. Makes sure you have
permission for each item if they were
previously created for a client. And finally, double-check your writing for typos and
spelling mistake. If you already have plenty
of projects you can choose from to build a
professional looking portfolio, then aerate, put one together
if you haven't already. What should you do if you
only have a handful of items for your portfolio
or none at all. Well, here are a few tips. Number one, create
your own pieces. Let's use my YouTube example
again for thumbnail. If a freelancer is
just starting out, he or she could design
several thumbnails in popular categories
with varied styles and add them to a portfolio. Yes, it may take more time
and more effort to do so, but it's great
practice for honing your skills and it
will pay off later when completed number to do free work for friends and
colleagues doing actual work, although for free,
will help you better understand the process of
working with a client. What specific frustrations
and problems they had with their businesses
when it comes to the work that they want done, often doing work for free is the first step freelancers take on their
journey to the top. And number three, do work
for a significant discount. Don't be afraid
to market some of your services on
freelancer platforms for a huge discount and be upfront about why you're
offering such a deal. Clients will be attracted to the price and impress
with your honesty. So whether you are a new
or seasoned freelancer, if you don't have a portfolio
that you're proud of, put one together today.
8. Persuade with Social Proof: Let's talk a little bit about
a term called social proof. If you've never heard
the term social proof, it's pretty much
the way it sounds. It's some type of evidence from other people that your
services are valuable. Online reviews on a
freelancer platform are probably the most common type of social proof for freelancers, where a client reviews your work once it's
been completed, perhaps it's a five-star rating. A few comments about the client's experience
working with you or both. Essentially, the
more reviews and the higher the ratings
you have, the better. If you've been on the
platform for awhile, then you probably already have a good deal of social
proof on your profile. But what can you do
if you're fairly new and habit much
social proof yet, Let's look at three things. Number one, to begin with, you may have also
received testimonials on other pieces of work
you've done for clients while working elsewhere. Of course, freelancing
platforms like Upwork or fiber won't have options to prominently post
these testimonials. But that's no reason
you can't add a few of your top ones somewhere
in your bias. Keep that in mind if
you're new to a platform. Number two, the next thing to do is make getting
social proof on a platform a priority for all the work
that you get there. Make sure not only to meet
clients expectations, but also exceed them. Focus on the details
of projects and do the best work you can in number three,
definitely do this. Always asked for a review. There is no reason
why you shouldn't kindly ask the client for review because they may not have considered it in
the beginning or may not even be aware that
our review was possible. So be certain to make
asking for reviews a habit. I suggest having a few
pre-written sentences to include in your
communication with clients. Once you've delivered a project, feel free to use the
following example for your own review requests. Let's take a look
at that example. I'd like to take this
time to say thank you for this opportunity and I look forward to working
with you again, should you require
similar services once you've marked
his order complete, I would appreciate
it if you would leave feedback for
these services. Better feedback helps me provide better services and helped
me secure more work. Your review will be
a great help to me. Thank you once again. So keep up the
good work and make social proof or reviews ratings a priority and make it a
priority for as long as you stay on any particular
platform coming up next, let's take a look at
a common mistake, especially for
non-English speakers writing capitalization, punctuation, grammar.
See you there.
9. Capitalization, Punctuation, & Grammar: Capitalization,
punctuation, and grammar. You'll be putting
a lot of time and effort into making the
best of your profile. But English writing mistakes can potentially turn
off some clients. It's completely
understandable if you're not a native
English speaker. And many clients seek freelancers from non-English
speaking nations. However, if you haven't
taken the time to review and proofread
your profile, clients may wonder why that
extra step wasn't taken. This could reflect
poorly upon you. So here are a few tips and
tricks that will help you identify potential
writing mistakes and correct them quickly. Let's talk about
capitalization first, this is a tricky concepts sometimes for non
native speakers. So here are a few
rules to keep in mind when it comes
to your title. Let's follow these
rules unless you're being intentional with changes. Number 1, first and last
words should always be capitalize the first letters in each of those words at least. So that's rule number one. Next, we want to capitalize
important words, and those words are
usually nouns, verbs, adjectives in anything else that may be of specific
importance with their title. On the other side, there are some things that
you don't need to capitalize, and they're typically
two things. Number one, prepositions. Prepositions are words like in, on an add, those types of words. In addition, there are
words called articles. These three specific
words that you usually do not need to capitalize these entitled
unless of course, they are a first or last word. Finally, typically as well. Rule of thumb, no punctuation, which means there's no
period exclamation, mark or question in the title. Now these are rules of thumb. Again, let's go back up here. It's okay. If you're going
to be really intentional. If you have a specific reason
for breaking these rules, it's okay because quite
often writing is art. So here's an example
of an incorrect title. Take a look at it, thinking of the rules that we
just went over. Can you identify the mistakes? And there are eight
of them. Go for it. I'll give you eight seconds. How many did you locate? Here are the corrections
incorrect at the top? Correct at the bottom. And here are the specifics. We definitely want to capitalize
the T here, the M here. This is already capitalized, but this T here with
the is not necessary. The word that is not
necessary here, the V, YW, not F because four
is also a preposition. Y is good. This is
a possessive word. V is good to be capitalized, should be capitalized here. And we should not have
an exclamation mark. You can, but it's a
little overboard. What you wanna do here
is at the bottom, have these capitalized or not. Youtube is a special word, the T and YouTube, this is a name they've chosen
to capitalize the teeth. So make sure you follow what
they do for their name. And again, the T here and the
F here are not capitalized. So take a look at your
title if you have one and check for
capitalization mistakes next, we have capitalization
rules for sentences. Sentences entitled
are not the same. When it comes to sentences. Of course, the first word in a sentence should
be capitalized. Names should always be capitalize the letter i when you're referring
to yourself, always capitalized one-hundred
percent of the time. And when you finish a sentence, do it with a period. It just sounds better
unless you have a good reason for an
exclamation mark. Or if it's a question. If you're going to use
an exclamation mark, Let's usually save these
for calls to action, like contact me today, as we'll see in a moment. So here is an example of a short paragraph
that is incorrect. In here there are five
specific mistakes. Can you pause the video
and see if you can find out which five
mistakes are included. Okay, Go ahead and
push pause now. All right, let's take
a look at the answers. Here we go. Did you find these? John Smith is a man's name. The J and S should
be capitalized. This I always is capitalized,
refers to herself. The rest in the center is okay. But when we come
down to the bottom here we have an
exclamation mark. It doesn't make sense to
say I'm regularly available and hyper responsive for all my clients a
little over the top. Instead I suggest
putting a period here. Now, this sentence,
DC is the first, the first word, so it
should be capitalized. But look here, this
exclamation mark, I'd say, why not leave it there? Because it's a call to action. You want to get a little
excited about this. So contact me today. No problem. What about your content? Do you have any
similar mistakes? Next, let's talk about all caps. All caps is like
we see right here. In a title or in your content, in your bio, your profile, should you or should
you not use all caps? Well, I suggest only using
all caps when making a specific point and
use them sparingly, which means rarely, not often. Here's a quick example for you. Here's a title. I'll make the best
thumbnails for you. If it's in all caps, it's again over the
top and it just doesn't look good and it can
turn a potential client off. Instead, this is more
appropriate with a checkmark. I'll make the best
thumbnails for you. We've all kept just these
two words because it draws our attention to the most important
part of this sentence. It's really a sentence
as opposed to a title. So top, don't do it the bottom. Sure, why not go
for it if you want. Now, when it comes to grammar,
grammar is difficult. This is not a grammar
class, so instead, I have two pieces of software
that can really help you. Google Docs and Grammarly. Lets look at grammarly first. Here I am in fiber and I've
already installed Grammarly, and I've put it as a
browser extension. You can upload it there, download here, It's right here. It's working for me. All set up and going. And notice here I'm in fiber and I might write a certain service as a client that
I'm looking for. Now for you as a freelancer, you'll have something similar. Here is grammarly
waiting to work. Now let's type something in. Let's say Look for thumb now, period. Now I've got a couple
of issues here. Grammarly is doing a little
thinking right here, and it's identified for us three mistakes and all we need
to do is hover over them. I'm look, this doesn't make, it doesn't make sense. It's better to say I'm looking. So if we just come down
here and click this, it automatically changes for us. Now if two more
mistakes I'm looking for best with the word best, we need the word the. There we go. And thumbnail is not
spelled correctly. Click on it and look at that. Things are correct. This really comes in handy. Now, so does Google Docs. Let's go over here. I'm in Google Docs right now. Not only do we have the
power of Google Docs, we also have Grammarly
working side-by-side. Let's type in something
similar to what we just saw. Now sometimes it will
automatically correct for you. I'm gonna misspelt them now. I'm gonna say it's
Thumb know b and AIML and I press Space, it automatically
corrects for you. Let's put a period here. Here we have, we've
already seen this. This is where grammarly
is working for us. But if you don't have Grammarly, you can just highlight the text. Come up to Tools. Click spelling, click
spelling and grammar. This spellcheck. And then it will help you find, identify mistakes and
then correct them. So these two pieces
of free software are really valuable when it comes to writing if you
don't have them, I really suggest check them out. And finally, don't be afraid
to ask someone who is a native English speaker or is good with English for feedback. Actually, if you want
a little help, ask me, leave me a comment somewhere
here in this class, okay, onto our next lesson.
10. Spot the Writing Mistakes: Now that you know
how to better craft your profile by avoiding
certain writing mistakes, let's put some of that
knowledge to the test. Here's an example of
a freelancer profile. It has a few mistakes that
you should be able to identify based on
our capitalization, punctuation, and grammar lesson. Let's take a look at
this profile and see how many mistakes you can find before I
reveal them to you. This profile is of a
virtual assistant. If you aren't familiar
with that service, it includes providing
administrative services to clients while operating outside
of the client's office. A virtual assistant typically operates from a home office, but it can access a client's necessary planning
documents remotely. I've included this file in your resources tab
titled quiz profile. Feel free to copy
and paste this into Google Docs or any other editor where you can use Grammarly. Take a moment,
pause, do that now, download that file so you can take it and
edit it yourself, as I said, put it into
Grammarly or into Google Docs, and identify the
mistakes yourself. In a moment, I'll give you
the answers and I'll go over why these corrections
are what they are. So here are their corrections. Here are the top.
We have our title. Now we want to capitalize
all of these words here. They're all important. And at the end, we probably should get rid of this
exclamation mark. Now, here's something
a little tricky. And these are really
important in English. And there are difficult for non-native speakers if
you happen to be one. So here, if you need
efficient pers, personal virtual
assistant, assistant is gonna be our noun
in its singular. So right here, all of these others are
adjectives essentially. So if you need an, an, an efficient personal virtual, virtual assistant,
Google dogs are Grammarly should have
identified this for you. Then look no further. I'm here
for you around the clock. This turn around the clock
is singular, no S here. Now, all of this we have, these are capitalized because in essence through titles
for themselves. Now, when it comes
to social media, their media is already plural. It's in the, it's not singular. So you never are really
going to have an S here. Social media, no S, This is not capitalized, it should be, so make sure it's consistent
with everything. So capitalists here
and down here, these are all names
of software packages. The C and the acid should be
capitalized and it's okay, just leave PTC as
it is down here. Hire me and I will provide
you with with service. You can have services
in the plural or use it singularly as a
general statement. Service is here not
going to be counted. So we'll just say I will provide you with excellent service. Or you could say with
excellent services. So just take this out
right here as usual, the I is always capitalized. Make sure that's capitalized. And another common mistake
that we saw earlier, I looking forward,
you can't do that. You can either say,
I look forward or I am looking forward. So take a look in your content, make sure you're not making
these mistaken, as I said, make sure you run
through Google Docs or grammarly to identify
potential errors. Also, as I just mentioned, always review your content. What errors might you have in any current online content
such as your title, your bio, or your portfolio, check them out and make
those corrections. Let's take a look at the
next lesson, coming up.
11. Get Inspired with Profile Examples: In this short section, I'd like to talk to you about
a little inspiration with a few examples of profile
with a few profile example. In order to get you
some inspiration, I have two specific
profile examples for you that you can
download right now. Go ahead and check out the PDF titled freelancer
profile examples, and you'll see these
two examples here. One is more designed toward
Upwork and the other is a little more toward fiber
once you've downloaded them, this is basically
what you'll see. Let's look at the
Upwork example. For the moment we
have our title. The title is more or
less an engineer, SQL Developer, Data Engineer. Notice we have our title, then we have our
compelling content, the first few lines, and then we've skipped a line. I've bolded this area
here I've worked with. And we have maybe some
impressive content that should catch the eye of a potential
client right in here. Then this is a good question that clients are usually
asking themselves. Well, what's special about
this particular freelancer? And let's just address
it right here. Why choose me over
other freelancers? We have some information here. Notice that it is
in bullet format. This makes it easier for the client to scroll
through and read. Down below, I've included some
examples of testimonials. Remember, if you're
new to freelancing, if you're new to a
particular platform and you don't have reviews yet, go ahead and insert
testimonials like these to help with your
credibility and trustworthiness. And at the end, I have
a call to action, contact me today exclamation
mark, and it's bolded. So if you want to
look closer at this, go ahead and download and read
it for yourself in detail. Now with Fiverr AB,
a shorter example, if you've ever used fiber
when you're creating gigs, you'll have to
start with I will. And then you'll need
some sort of verb, makes sure the verb is
something compelling, something that's
non-standard, something that hopefully catches
the, someone's eye. The word create is
a good verb to use. So in this title, I've used, I will create pro
level YouTube videos that will captivate and inspire. Notice I followed
the same format. I've skipped a line. I have the compelling content
here, skipped a line. And then we go into a few
bullet points that will hopefully grab the
attention of the viewer. There's a little bit
more information down here to give more credibility. And then toward the bottom is another call to action
that is in bold. So hopefully these two
examples will give you a little inspiration when you're adjusting or creating
your own profile.
12. Class Project: You've made it to
our class project. Fantastic. Now, perhaps the most
important element of your profile is your title. Why? If your title isn't catchy enough to get
a client to click, then the rest of your
profile content is useless because
it won't be seen. So our class project
is to come up with the best title possible for
your own area of expertise. Demonstrate how you appear
as an expert by crafting and Pi catching title that meets the criteria
we've covered. And that criteria
includes, number one, you use keywords
you've researched to clearly state the
services you offer you. The title should
be 70 characters or less, including spaces. Remember, 50 characters is
even better than third, stand out by targeting one or
more unique selling point. Then post your title on
Skillshare in the project and resources section by clicking on the green Create Project button, I really look forward to
seeing what you come up with. Also, I'd like to say, thank you for being a student
of mine in this course, and congratulations on
making it all this way. And I hope to see you soon
in more classes in mind. Because remember, for
every skill you learn, you double your
chances for success. And I have a question for you. What was your biggest aha
moment in this course? That means throughout
this course, one thing stood out that got your attention
and made you think, wow, that was
really interesting. I'd really love to know, leave me a comment
and I will respond. Thanks again. Get to work on your project and see
you soon. Bye bye.
Cal Hyslop MBA, University Instructor, Be Free to Do the Work You Want
