AI Local SEO and Google My Business: AI SEO Marketing Course

1. Class Overview: Are you ready to dominate local search rankings and transform your business, I am Pc Meta, founder of Net Mafia, a successful SEO agency, and I'm here to guide you every step of the way. Introducing the ultimate course on AI local SEO with over 7 hours of cutting edge content? This course is designed not just to teach you, but to turn you into a local SEO expert? Dive into AI power on page SCO. Learn to use groundbreaking AI tools for optimizing content, and you can say goodbye to the cost of hiring writers and virtual assistants. You'll handle everything efficiently yourself. When it comes to building high quality backlinks, you'll learn to leverage AI to secure high domain reading links for completely free of cost all on Autopilot more. This is cutting edge strategy that no one else is teaching. Whether you are a business owner, eager to boost your visibility or an aspiring SCO professional. This course has everything you need, and you'll learn from real world examples and exclusive tactics I've used to rank my own business website. By the end of this course, you won't just learn, but you'll also execute. You'll not only witness a transformation in your skills, but in your business online presence as well. Ready to enhance the game. Join me. You can start the journey today and make your local business unstoppable on Google. 2. Local SEO Overview: Welcome. In this local SEO course, you will learn everything you need to know about optimizing your website and Google My Business Listings to rank higher on your local search results. So before we jump right into this course, first thing, you need to know that ranking your GMB listing, which is Google My Business Listing is highly corelated with your organic rankings of your website. What do I mean by that? So let's just say for an example, your site is ranking on first page, maybe, let's say fifth position, and your competitor's website is ranking on second page. Maybe let's just say on tenth position. Now, both of you guys have a Google My Business listing. Yours is much more likely to be ranking higher than your competitors because organic ranking for his website is on second page and yours is on first page. So this is just to say that GMB listings and rankings of those listings are correlated with the organic rankings of your website. Now, it is entirely possible to rank your GME listing higher without even having a website. There are so many businesses out there who don't own a website, but they do have their GMB listing, which helps them rank higher on their local search results. So you can rank it without even being on top of ten pages of Google. But it becomes easier when your website ranks organically. So I'm just making sure that you know this sense you're going to be optimizing both your Google My Business profile and your website for local SEO. Moving on to the second slide. So here we have local SEO. Now, for local business, we have a few extra steps that you need to follow. Now, this is just to say that when ranking a local website, which means if you want your website to rank in your area, your vicinity, then there are a few extra steps that you need to take. First is to create and optimize a listing on Google My Business. So here I've just attached a screenshot, which I've taken by adding some query, which is EdgewaC in London. EdgewaC is nothing but house ventilation and air conditioning services, and I've you know mentioned the query, and I've listed the area, which is London. Here you see we have few options that we can see in the map pack. Right besides this map, we can see a few GMB listings. So they have created this GM listing, and they have built some citations, which is nothing but your company director links. And they o generate and respond to reviews, which has allowed them to rank on the top three results. So you can see they have 144 results, which is helping them to get about 4.5 stars for their company. Then as a second, we have 50 reviews, and all of them combined together to form five stars out of five stars, which is brilliant. Then you have another Edgewag firm which has about 58 reviews, and they have 4.8. Now, this is pretty accurate, I would say, because it looks really real, and it doesn't look like the reviews were spam, and they were all fake and generated by their company. So this is what you're going to learn in this course later on. Here you can see that whenever you enter any search query on Google. Nowadays, you'll see tons and tons of results. So now that Google's latest update has allowed Gemini responses to show up on the, you know, the first few positions. It takes up that entire AI generated response. So that accounts up to 10% of that result, then you have the sponsored listings, which means that these websites have paid Google to advertise their website. So this accounts about 10% of the clicks, which means that any user who is entering any kind of query, and they find the related websites who have paid for the ads. Users are more likely to click on these, you know, websites. So ads you know, take about 10% of the clicks. Then you have the map pack. Just below the sponsored websites, which means they have used to ad campaigns and all, you'll see a MapPaC. MapPAC, collectively accounts about 40% of the clicks. Any user who finds that the business or the service that they are actually looking for is within their area, then these businesses are highly likely to get clicks from the user. You have the more business option wherein you click and it accounts about 10% of the clicks. Below this map pack, you'll find the organic results. These website have great SEO strategies, which has allowed them to rank number one, number two and number three on the search results on the first page itself. These is what we're going to focus on, the MapPaC results and the organic listings. Even on the organic results, the first few sites, the first one and two are the ones who are supposed to get most of the clicks. This is what you're going to learn in this course. Now there are a lot of ranking factors when it comes to Google my business? First is proximity, relevance, then you have brand awareness, and then you have traffic. So let's discuss each one of them in detail. So what do I mean by proximity? So let's just say for an example, you live in Texas, and you're looking for some electrician in your area. All right? Now, when you just search the electricians near me, obviously, you're going to be feeded with all those electricians who are paced out of Texas. But what if you type in the keywords like, maybe let's just say electricians in Washington, DC. Do you still get to see the results about all the electricians who are in Texas? Obviously, Google will show you all those results who are in Texas because Google exactly knows where you are located. It uses GPS and Geo tacking and Go location, all these factors to actually identify and show you the best possible result which can help you. But what if I tell you that a business, an electrician firm who has their main set up in Washington, DC, still, it shows up on your Texas results? That is what proximity is. So that means, even though your business in another part of city, our user query who is completely, you know, located far from your vicinity will still show your result. So that's what proximity is, and that allows you to rank higher and get more visibility in different cities as well. So that's what I'm going to teach you in this course as well. Then you have relevance. Now, relevance basically means that how relevant your website is when it comes to user search query. So let's just say that if I'm looking for some plumbers, if I have to fix my faucet, then I can just search for tap repair service near me. So if I just search for tap repair service instead of plumbers near me, do I get to see the most appropriate result or not? So that's what relevance is all about. That means how you optimize your website for certain keywords, based on location, based on your Google My Business post, reviews, based on videos and images that you upload, and the contents indication that you do. So contents indication is basically something that you'll learn later on because I wouldn't like to, you know, overwhelm you with a lot of different, you know, information right away. So this is something which is very important in terms of GMB ranking. Then you have brand awareness. So if someone says to you tomorrow, that let's just order an iPhone, latest iPhone from a completely different website, which you've never even heard about So would you go about over there, even though that website is offering, maybe let's just say $115 of discount. Probably not. You would rather trust buying from Amazon or maybe Walmart or Best Buy, right? Because they have that kind of a brand. They have that brand awareness. So that's what these citations and press releases is going to allow you to do. So citations is nothing but basically your website's listing is published on different business directories, and press releases is something that all the big media outlets will feature your business and provide you a backlink. So that's what brand awareness is all about in terms of Google my business. Lastly, you have traffic. Now, even though your website is getting, let's just say maybe 14,000 impressions, but you're not getting that kind of conversion in that sense. Maybe let's just say you're getting about ten clicks a month, whereas the impressions count. That means the number of times your website has shown up on the search results is about 14,000. It doesn't make sense because you are not getting any leads. So that's what CTR manipulation is all about, which means click through rate. So how do you optimize your website so that even though you're getting high impressions, it results into high clicks to your website. So even over there, press releases helps you. So this is something that will definitely cover in this course. Wing on to looking at certain specific ranking factors. Now, Google, my business has some signs like proximity, categories, keywords in the business name. So since I own a SEO NA web design agency, and my brand names is Net Mafia. Now, if I just use Net Mafia, it might not help me to reach out to the best possible prospect clients. So I need to include words like SEO and web design agency, which will allow me to show my website to someone who is eagerly interested to build their website or maybe do some SE optimization on their website. So that was about the keywords and using it in your business name. Then you have links. Now, even though you might find that so many different people who proclaim themselves as SO experts on Twitter and all, they will say that nowadays, Packlins doesn't matter in terms of SEO results, and Google doesn't pay attention to backlinks. But the fact of the matter is that till today, since the time Google was made, till now, backlinks is the core feature of or I should say that is the core reason behind any website ranking higher on search results. Links basically allow search engines like Google and Bing to recognize that these websites have some kind of authority, and this is something that user might find as the best match. So you'll also see that how you can use, you know, this backlinks to your website, how you can get more backlinks, and what kind of anchor text to use when you are trying to link your website from another website. So that is really important, which I think most of the other SEO Gurus tend to miss out on. And you have reviews. So reviews, as we've discussed previously, that reviews are core component of GMB listing. But it's not only the make or break situation. You know, if you have 100 reviews, it doesn't matter. You just saw previously that one of the listing had 50 reviews, and it was ranking on second. But the third one which had 56 reviews was ranking third. So the number of reviews doesn't entirely matter. What matters is that how you're using these reviews to actually help, you know, perceive your business, how to increase your perceived value of a business. So we'll also talk about how to optimize these reviews to make them relevant. Then you have citations. So as discussed, citations are basically links on business directories, and you have NAP as well. So NAP basically means that name, address, and phone number of your business. So how many quality citations do you have linking back to your website and all, it matters a lot. Lastly, you have behavioral signals, which means let's just say that you have about 40,000 impressions to your website. But you're only getting about ten clicks, which means the click through rate ratio is less than 0.1%, which is not a good sign. Then you have certain signals like who are asking you questions on the GME listing? Are there any FQ sections? Are there any thumbs up reviews? Are there any comments, whether it is positive or negative? Will see how to tackle those negative reviews and negative comments. But that is about the later part. Right now, let's just focus on what are the things that or rather I should say that what is the actual framework behind optimizing a website for local SEO? So this is about all the hanging factors. Lastly, there are certain things which allow you to optimize your GMsting. First and foremost is to verify a GM listing. So it's not just that easy that you can create a GM listing for any business. Google is very smart, and they ensure that none of the Spam business listings are made to prevent other websites to rank. So they have different process to verify your GMB listing, and you need to add your working hours, whether you're open from 8:00 A.M. To 6:00 P.M. From Monday to Sunday, whatever is it, you have to update on your listing, and you have to target certain keywords in a description. You need to optimize your videos, images, you had to a local citations, backlinks, and you need to get a lot of reviews. Now, I know all this might seem like a lot and complicated. But once I show you the entire process, which you need to follow, in a step by step bay, you'll see that it's not that hard. 3. Setting Up Google Search Console: Hey, everyone. Welcome back to another video. In this video tutorial, I'll show you how to connect your website with Google Search Console. In the next lecture, you'll see how to submit your site map, so I would recommend you all to stick to this and the next video tutorial as well. Don't skip it at all. All right? Because this is going to form as a foundations for your local SEO. If you skip this part, then moving ahead with, you know, on page of page or even technical SEO part of the local SEO won't help you a lot because this is where you monitor you analyze, and this also helps search engines like Google and Bing. To analyze your website, to crawl an index so that it will actually help you when you apply all the SEO strategies. Fine. So basically, all in all, GSC, or some people might call it as Google Search Console, provides information on how search engines like Google crawls indexes and serves your website. So basically, this helps us monitor and optimize our website search performance. If you want to optimize your website in such a way that it caters to user search query, then you'll have to connect it with Google Search console, and you'll also have to submit your site map. Fine. Now, for this particular course itself, I'll be taking an example of what press website. Now if you're using any other CMS tool like WIC or Shopify or Squarespace, any other CMS tool, then you could just, there might be some few tweaks here and there, but I think the basic fundamentals would be the same. Right here under my WordPress dashboard, I'll go under plug ins, and I'll click on Add NU plug in. Now, I'll wait till the part this form shows up, and here I'll just search for ST SEO plug in. Now SSO is my preferred plug in that I personally use in my website, but you could go ahead with RAC Math or even all in one SO plug in. Once you click on install, right here, you'll find an option install, but I'm not finding this option right now in my tress dashboard because currently it is activated, it is installed in my system. Once you install, once it has been installed, you'll get an option to activate it, activate it, and once it has been activated. At the top of your dashboard, you'll find this used SEO plug in icon. Just go under SU settings options, go to settings. Right here, you'll see a bunch of different features that you'll need to set up. Now, once you're setting up for the first time, there might be a bunch of different things that you need to do, which I'm not going to go over in detail because it's going to take up a lot of time. But for now, what's the basic and the most required thing to do for this video tutorial is to connect it with our Google Search Console. So Right here under general settings, you'll find an option called a Site Connections. So I'll just click on this tab. And once I go over here, you'll see a bunch of different search engines like Bid Bing Google, Pinterest, and, and so on and so forth. Now, in order for search engines like Google and Ping to recognize your website. What you need to do is just click on one of these options like, I'll just click on Google Search Console, and this kind of set up will pop up. Now, this might pop up if you just have one Google account set up on your Come. If you have multiple accounts, then you'll see an option to sign up with one particular account that you would like to go ahead with. So I'll just, you know, go ahead and just switch between my account so that I can show you how the Google Search Console dashboard looks Now, right here, you'll find an option to select a property. Now here, I have my website already added up, but in your case, it might not be the same. Just click on Add property and you'll find two options. First, you could add your website using the domain and changing the DNS records and so on and so forth. But I'm not going to go over in detail. That will be a technical part. So go over to the URL part. Just past your domain name of your website and you could just click on Continue. Once you'll click on Continue, you'll see a bunch of different options, and from that, you'll just need to copy the HTML tag. Once you copy the HTML tag, you'll just come back here and paste that STML code right here under Google. Once you paste it, you'll find some different code. It won't be an exact HTML code because this SSO will recognize the specific API Key that it is required for SSO and your website to get connected with the Google Search Console. Once you connect it and you save it, your dashboard would look something like this, where you'll find that who's the owner of the website, the performance, URL inspections, you could submit the site pA, pages, and, things like that. So yeah, this is basically how you connect your website with Google Search Console. I want you to stick throughout this entire course because there are so many things that you'll learn that you've never seen before. Even if you have learned a bit or two about SEO. I'm pretty sure that the kind of EI tools and strategies that will leverage to, help us do SEO for our website is something that I don't think any other SO groups or SEO teachers are teaching out there on their courses. So stick with me throughout this course, and, you know, you'll find a bunch of different valuable things that you'll never find on any other course. 4. Submitting Sitemap to Search Engines: Alright, guys. Now that you have seen how to connect your Google Search console with your website, and you basically analyze your website over there right there and there at how well it is performing, you could actually tell Google to index specific pages, and it will basically allow Google to easily crawl up your pages, right? So the next thing that is required for us is to submit a site map. Now, what is exactly a site map? So by definition provided by Google. Sit web is a file where you provide information about the pages and the videos and other files on your website itself, and the relationship between them. So it allows search engines like Google and Bing to read this file to crawl your site more efficiently. All right? So for that, what you need to do is again, just go back to your US SEO dashboard within your WordPress website or any other website that CMS tool you're using, whether it's ix, square space, or Shopify. Ever case, it would be. I'm pretty sure that STSO plugin is available across all these different CMS tools. So just go right here, search for this quick search and search for site map. One site type site map, it will drop it down to XML site map. So EXIML is the file extension, just like how we have APK for Android files do TML for TML code dot CSS for your cascading style sheets, dot S for Jo Script. Similarly for site maps, we have XML file extension. So right here, we want to make sure that we have enabled this feature, and we are going to go over view the EXIML site map. Once we go over here, this is what we're going to find. So you'll find the post site map, which is basically all the blog posts that you're going to submit, all the page site map, so it's going to contain a list of directories of all the pages that has been published under your website. That means your service pages, your home page, about page, the contact page, and things like that. Similarly, you'll find, if you're using any kind of a form plug in like there's a contact form plug in right used under your CMS tool. That kind of pages might also show up under site map. So for that, what you need to do is just copy this part of your URL, which is after the forward slash of your domain, which might be sitemap disco index dot ML dot XML. And you'll need to go back to your Google Search Console. Right under site maps, just click over there, and you could submit the site map, just click on Submit, and it will take some time to recognize all those things, and it will show up. So right here, you'll find that this site map has been recognized by Google. You could do something similar with Bing also Bing Webmaster Tool. I think it's something along those lines, and you could make use of those things. So yeah, that was all from my side. This was a pretty short lecture and the previous two because this is just forming a foundation so that, search engines like Google and any other search engine can basically crawl your website. It can actually see what the content is all about and help rank it specifically for particular keywords and, you know, basically cater to user search query. So this is going to help you rank high on search results. And in the upcoming lectures, you will see a bunch of different things like how to do keyword research using AI how to actually create your Google My Business and optimize it, how to build citations. What is it, how to power up those citations to benefit your Google My Business profile, or how to do on Page SU using AI, how to build backlinks, using AI, how to do technical SU and fix those issues. Then what's the next step mooing forward, how to do SUS audits and things like that? So there are many other things that we'll learn that we'll learn in the course later on. 5. What are Citations: All right. Let's talk about citations and what a citation is. So basically, citation is nothing but it's a link from a business directory. So that's all you need to know what they are actually. Don't overcomplicate by feeding in a lot of information in your brain. Citation is nothing but they are basically just links from different business directories. Remember in the earlier days when Internet didn't exist, then they were big directories like books, which had about 506 hight pages, which had business names, you know, phone numbers, address, and so on. So that basically is all citation is in the world of Internet. So a citation is a link from a business directory. Basically, it's a website. There are tons and tons of websites out there on the Internet that allows you, you, like a business owner, to place your business information from your website, your name of the business, address to images and videos. So that's basically all this is, and it's really important to be consistent. You know, consistency is key when you're trying to build citations for your website. So consistency is key because you do not want to confuse Google. If you do, you end up not ranking at all. So you want to make sure that all of your citations have either same format or have same information. And I'll show you an example in a bit. But basically, if your business name is, let's just say it's Dentist 123 at Street ABC, then you need to make sure that you put the same address in. So, for example, let's just say that there is a Yelp listing, and you need to put the same address in the same format. So you cannot put something like 123 Street ABC. You need to put Dentist 123 as your business name. And the address as Street ABC. You need to write the address and the business name in the same exact way everywhere you're trying to build your citation. Now, of course, there might be some websites that you cannot do it like that, but you need to try and be consistent across all of the citations, and you need to be consistent on your Google Mb business and your website as well. So here you can see that I've also listed NAP, which is Name address phone number, which are essentially the only information that you need to provide when trying to build citations. So here you can see, there is an example of how your map can be listed in a website. So let's assume that you have a business website, or let's just say you're an SEO consultant or an SU expert trying to help local businesses rank higher on Google search results. So what would be the first thing when you're trying to help them rank locally? First thing is first, you need to build citations for them. So citations start from your website first. In the footer of your website, you need to put the location, the business name, and the phone number. And the way that you put it, the exact words, you need to put across all the different citations, whether it be Yelp, Google My Business, and other different citation websites that will cover in just a minute. So just for an example, let's just say that your business is paced out in New Jersey, and in your website location, you have listed New Jersey. But when you're trying to build citations, you have put NJ instead of New Jersey. So that is not being consistent. You're not putting the exact keywords that is required when trying to build citation. Whether it is your website, your Google, my business listing, and across different citations. You have to replicate the same information. Moving on to seeing an actual example of how a citation looks like. So here I have a Yelp listing, which is of Fite Studio out there based in London. They run a gym. They also offer Pilates and yoga sessions, and you can see they have listed their phone number, address, and there's a link to the website. So this is essentially how a citation website actually looks like. Yelp is a really big citation listing where you can list your business, and you'll essentially get a link back to your website. And we'll cover about links all later on in this course. But what you need to focus on is that this is how essentially a listing of citation works. You have a map bed, you have the business hours. You can see different amenities that is provided. There is some short description about your business, there are some reviews, and so on. So all these things help a lot. You can see there are a bunch of different photos that this club, or I would say, Fitness Studio has attached. So, essentially, if I have to show you that citations actually help you build brand awareness. So if I have a company, if I have my SEO agency, and I would bond people who are just trying to search and find different SEO agencies that they would like to work with to help their website rank higher on Google search results and get more organic traffic, then obviously, how are they going to trust me? Because I'm a complete stranger to them. How are they going to build trust? How will they know that my business is a legit and it's not a scam? In the world of Internet, there are so many scams going around. The cybersecurity is another concern. So in order to build your brand, you need to build different citations. It actually helps Google also to trust your website, since there are so many links from authoritive sites coming back to your website. So this is what citations help. And there are multiple different citation websites like your Google web business, Yelp, which you just saw, then you have Bing from Microsoft and others like trip advisor. So these are just few that I have listed right here. See in detail that how to find good local citations and how to build them accordingly, but that is for the latter part. So in citations to give you a quick summary about what it is, it's basically, listing your map, which is name address phone number, and you have to be consistent and accurate. So all these things will help Google to trust the information that it sees on your business listing. So if Google finds that this particular business, working hours are from Monday to Friday from 8:00 A.M. To 6:00 P.M. And across various different, you know, citation listing websites. Google will trust that, ok, this business is legit. It will also find your phone number, the address, the business name, and the exact words. If it finds that it is accurate and consistent, Google will trust you. So when a website is being just launched, and you want to rank higher on search results, I think citations is the first thing that you need to focus on when trying to work on the SEO. So citations is the most important thing when a new website is being launched and you want to grow locally. So citations have also another advantage, which means you'll get different backlinks, but that is a whole different thing that you'll learn later on. So don't worry about what is no follow, what is do follow. What you need to focus on is that citations is the first thing that you need to do in terms of SEO work when you're trying to rank local websites. 6. How To Build Citations: All right. Now, let me show you how to actually build citations. So, what are we going to use to actually build citations? How are we going to know that these are the sites that allows us to build citations? Well, the simple answer is, Google. So is that so easy to just make a Google search that show me a list of, you know, citation building websites? If that would have been the case, then why are you taking my course? You must be wondering the same thing, right? Well, the answer is not that simple. So you can't just actually go to Google and just type list down the citation building websites. No. You have to actually see who your competitor is and what kind of websites they're using to build their citations. So you kind of have to reverse engineer their process to, you know, make your website stand out and beat your competition. So, two things. First, you need to know who your competitor is. Second, you need to put in the exact keywords for which you want to rank for. Now, how are you going to know this? If you're just starting out, if you have just built your business, your website is live, now, how are you going to know that who your competition is in your area? And what kind of keywords do you have to rank for getting more organic traffic? How are you going to know that? Well. For that, we have different keyword research tools that will cover later on. So why am I covering this section now if the keyword research section is going to be covered later on? Well, the thing is that this is part of the citation building process, and that is entirely for your keyword research thing. Now, you can understand how to build citations and how to actually find out that which citation building websites are the best fit for your business niche. But once you have understood entirely who your competitor is and for which keywords you need to rank for using the Keyword research tools, you can come back again to this lecture and start watching over to know and refresh about how to build citations. Right? So let's just get right into it. So right now I have my Google page. And now, what's the first thing that I'm going to do? So let's just assume that I'm trying to, you know, go for some kind of a service. Let's just say car accident lawyers are someone that you're working with or you are just a car accident lawyer, and you're trying to grow in New Orleans, LA. So you can type down something like car accident. Car accident lawyers, I should say car accident lawyers in new orleans. All right. So here, I can see a bunch of different results who are ranking for the keyword, car accident lawyer in this particular area. So this part is my service, or this is the keyword for which I would like to rank for, and I have a location. So whenever you're trying to s for different citations that your competitor is using, you need to put in the keyword and the location. Fine. Once you do that, first, two results that you'll find will be mostly sponsored. That means they are running some kind of ad campaign. But below that, you'll find the MapPaC results. Fine. Right here, in the MapPaC result, you'll find that let's just take this one because I think they have lots of reviews, and you can see they have their services, there is the address, there is phone number as well. So what I can do, I can just copy this entire address. I can just copy this thing. And I'll also copy their phone number. So let me just go back or I can just type in right here. So I'll just erase this entire part. I'll paste the address. I'll leave a blank space, and I'll also copy and paste the phone number. Fine. Now, in this entire search text, I need to add one little word, which is you know, a very secret technique which I'm sharing with you all in order to find citation websites that a competitor is using to rank higher on Google search results. Need to type in all in text, followed by a colon, then a space. Now the address and phone number that you have just pasted right here needs to be put in within codes. So I'll just put a start quote at the start of your address. Then I'll put another quote at the end of the address. Now I'll put another code at the start of the phone number, and I'll put one quote at the end of the phone number. Once I hit Enter, let's see what happens. All right. I need to copy this thing. I'll just go back. And I'll put this right here in the Google search result instead of the MapPaC. And you can see they only have one listing. They only have one citation, which doesn't make sense because they are ranking on their Google my business because they had a lot of reviews. So let's try to find some other address and phone number. So basically, we would want to actually do this for multiple multiple Euro locations and phone number. Here, I can just paste their address. Let me do this right here. I'll just copy the address. I'll paste it. I'll add codes. I'll also add all in text followed by colon. And within the codes, I'll also add phone number. Let me do this. L et's hit Enter. I'll go back to my Google search result. Hopefully, we should find multiple. So we got two citation websites. So this is S addresgenertd.com, and here is disability lawyer lawyers something online. So these are the two citation websites that we have got. So what we can do, we can just go over here. We can just copy the domain, not entirely. The entire URL we want. We just want the domain where they are building the citation, and we can just create one note. Or you can say you can open up your note pad, whether it's Google notes or any of the note pad, you need to open up and just need to start saving this entire thing. All right, so I can just do this. And what's the next thing that I would do. So what sometimes happens is that many citation websites, you know, even though you store the exact address, the exact phone number across all different citation listings. But what essentially happens is that once you save it, the citation website represents or displays the address in a different way. What I mean by that is instead of LA, some websites, which are citation listing websites would display LA in Los Angeles instead of LA. So they might do something like this. And let's try to find out that what could go wrong here. So I sort of ST, they could write something like street. And let's just roll back to LA. And, so here, I think they only have two citations. So we can do around and we can make changes over and over again. So this is kind of an iteration based kind of thing. You need to iterate over different competitors and see what kind of citation websites that they're using. You need to go over there and try to, you know, submit your own citation. So I have opened up right here. And here, what you can do. You can see there are so many, so many citations that they have built so far, and you need to find somewhere where you can submit your own citation. All right? So you can do that. And this is just basically I've shared one tactic that how you can actually scope out different citation websites that you that you can actually build. So although Google is there, Google web business is there, Yelp is there, trip advisor is there, and Bing is also there. But for each and every niche, for each and every business niche, there are certain citations that will help you get that kind of a traffic, which is actually genuinely interested in contacting you. See, ultimately, the goal is not to get thousands and thousands of traffic coming onto your website. The ultimate goal is to convert leads those traffic into customers or clients. Now, how will that happen when the intent of that user is very clear from the get go that I am taking a look at this website because I am interested in purchasing their service or product. So that's the reason why we are looking at this technique to actually build out your citations. 7. Data Aggregators: Now I know while you were learning how to build citations, there might have been one or two questions that was circling around your mind that what if my business has multiple locations? What if I have so many branches out there in a state where I am just confused which address to put in while building citations? Well, this video is for you. So basically, what you need to do is that once you have multiple locations, then this is the solution that you need to go for. So what are you going to do? So any any business owning any website. There is a main website.com. This is the thing. Now, what you could do, you could do two things. Either you could create a subdomain for your website for your domain. Let's just say there is a main website.com. Now, you need to create a subdomain, which would be a location. So let's just say your business is listed out there in New Jersey and in New York as well. So there are two locations. So what are you going to do? You need to put nj or New Jersey dot main website.com and ny.miminbsite.com or New York dominbsite.com. So this is the kind of subdomains that you need to build. Now, subdomains doesn't cost you any penny. I think when you purchase a domain, you are allowed to create a few subdomains. So this is something that can help you when you're trying to rank for different locations. So once someone enters this kind of, you know, this domain, What essentially happens is that they will be redirected to a page where the address at the footer of your website will be specifically for your New York location or New Jersey location. So that's how it helps. Now, this is just for the website. What happens when you are building a citation, well, The simple answer is that you need to build two or three citations. One will be redirecting to your NJ location, and the next would be redirecting to your New York location. So even though the phone number is same, the business details is same, the images are same. Still, the address and your website domain URL that the citation listing will be redirecting it to would be your subdomain dot main website.com. So I hope you get the point. So this is one tactic, and the other tactic would be main website, in website.com, Pardon my handwriting. But here you have the main website.com. Forward Slash, you can put the state forward slash location. So Google, essentially, not just Google, but any search engine for that matter, whether it be Bing, brave, opera, anything. An search engine identifies your page as a separate entity. So if you have a page where it's all about New York, then the address at the foot of that particular page is considered as a separate entity, and a website, even though they are of the same domain. Please understand this very, very carefully that there is a folder structure, a hierarchy going on over here, even though the domain is the same across both your location, New Jersey, and New York. Still search engines like Google and Bing will identify your pages as separate entity and will rank them accordingly. So this is how it helps you rank for multiple locations. Now, this is when your business has multiple locations, or you can say multiple branches. What if you are changing locations every two to three years? Let's just say you are renting out different locations and your offices right now you had office in New Jersey. But now you're shifting to New York because, you know, your team has been grown out, and you need a bigger location. Now, how are you going to update your citations? Let's just say you've built about 100 or 200 citations. So what are you going to do in that case? So basically what you would want is you need to make use of something called as data aggregators. So data aggregator is nothing but it's an organization that gathers information about other businesses and then passes that data onto other sources. Basically, you can just say, I'm not going to go and explain all these or read out in detail. But I'll just summarize this entire thing in a quick way. So basically, just like how you would hire a virtual assistant to streamline your process and cut down your own manual work, data aggregator is something similar. They have these different kinds of networking sites, like your Google Local, there's Bing there's Info group, and there are so many different listings that are interconnected to each other. These data aggregators will take a small fee from you, like let's just say $100 a year, and in return, they will update your entire listing. They will gather information from you. The information would be your map, your name, address phone number, and your domain, which will be redacting to your website. And they will e mail blast, or I should say, they will send out this data across all these different citations at once. And in writen, they will be charging a subscription fee on a yearly basis. This is something that you should definitely look out for when you're trying to change locations every year or so. When building citations. Well, you can do it manually or you can again, take use of data aggregators. But data aggregators are generally used when you're changing locations. Because once your citations are updated, you, it would be really manual work by going again and again over to all different citations and then changing your location. So that is one thing where data aggregators come into picture. And also another thing where data aggregators can help you is to interlnk these citations to each other so that your business has more relevance, and it increases the authority of your website domain. So here you can see essentially what is happening is that Twitter is redirecting to Yelp. Yelp has a Twitter social media profile link. Yelp is redirecting to your Google Local. Google Local is redirecting to your website. There is Yahoo Local. Again, redirecting back to your Google local, and it's forming some kind of a circuit. It's like a spider web, where each and every citation is listing out to different citation. So it's not like a reciprocal thing where one citation would list out to other citation, and the other citation is listing back out to the first citation. No. It's not that easy, and if someone does it, then Google penalizes it because it recognizes that this is some kind of a spammy link structure. What happens over here is that bun citation link is linking out to second citation, and the second citation is linking out to the third citation. Third citation is linking back to the first citation. It forms like a triangle structure. This was just a basic and a very simple structure that I could explain so that you could get the concept. But when there are so many different citation lists, they form a very complex hierarchy, and that's where you need to outsource it by making use of data aggregators. 8. Powering Up Your Citations: I want to show you a link building tactic to power up your citation. As you know, citation is nothing more than a link from authoritative site pointing to yours. And we want to make sure that these links are even more valuable and powerful. So after your citation listing is fully optimized with images, your business hours, your name address and phone, and also your website. Basically, when you fill out every single thing that they allow you to is when your citation is considered as fully optimized. After that, you can power them up even more, and we do this by using links. Now, we have a dedicated video where we'll learn about link building, but you'll get an idea how to build links, especially to power up your citations in this video itself. I'm going to give you a practical example of Yelp. So I'll just move ahead over here and I'll show you how this helps. Let's consider our website as money website. Here is where you have listed all your services, details and the products that you sell. So basically, this is where the transaction happens, or you could say the prospect could reach out to you in terms of contacting you via phone or just booking an appointment to discuss, and basically it's a discovery call to get to know whether your services or products are best fit for them or not. So this is your money's website. This is where you would want the most traffic to get, and this is what you would like to rank on Google search results, isn't it? Right? Now, in order to do that, you'll need backlinks to this website. So since we are talking about powering up your citations, and we know Yelp is one of the very famous citation site, you can consider that Yelp is one of the platform, which is linking out to your money website. Now, this Yelp is going to get backlinks from other powerful private blog network websites. So PBN stands for private blog network. We'll go over this in detail later on in this course itself. But right now, just consider that PBN is nothing but a private blog network. So this is how a structure should look like when you're trying to power up your citation. Right? Now, why did I choose Yelp over here? I could have used other citation listings as well like being trip advisor and so on. Well, it's simple. This can be done with any type of citation side. It's not necessarily restricted to Yelp, but I've chosen Yelp as an example, since it's one of the main ones out there, and also most powerful. Also because this Yelp allows you to have three different pages. First one is the front page So I'll just show you in a minute, what does front page mean in Yelp? Then you have a gallery page. Now obviously, by the name itself, you could have figured out gallery page would have all the images. You're 100% correct. This page will have all the images that you have posted for your Yelp listing. Then you'll have an individual image page. Right. So these are the three pages that Yelp allows you to build. So if I just show you an example, right here, this is a plumbing company. They have their website listed on this front page. This is a front page where you'll have your business details, the map embed, the business hours. You can see, you'll have some reviews over here. You'll see the contact number, the directions, and you'll also find the website link. So this is the first backing that you're going to get from the front page of a Yelp listing. Now, let me show you how does a gallery page look like. So right here, when I see this anchor text C all 20 photos, if I just use command click or Control click for that matter, let me just use this or the scroll wheel button of my mouse, you'll see a new page will open up. This is nothing but a gallery page. So this gallery page is going to consist of a bunch of different images. You can see right here. And you can see this gallery page is pointing back to your front page. So even if someone lands up on your gallery page directly, instead of your front page, they have this option to go back to the front page. So if I have to show this in in terms of this, this structure, let me just zoom out a little bit. And here you could see gallery page is linking out to the front page. Front page is linking to your money website, right? And here you have your individual photos. If I click on any of the photos, let me just click over here. So if I click here, Let me just load this. All right. You can see that there is some description for this image. You'll find that they have used keywords like Lisbon. So Lisbon is the location that they are trying to rank for, and there is the company name, and there is also that they have this kind of service that they are offering and a link back to their website. So an individual page also has the ability to add a backlink. So if I have to just calculate how many backlings we're getting just from a Yelp listing, you'll find that one is right here in the front page. We have 20 photos, so 20 backlings from here. So and one is 21 total backlings you're getting just from Yelp. And yelp, even though you're going to get a no follow. Don't worry about what is no follow or what is do follow. For now, let's just focus that you're going to get link. So despite this, you're going to get 21 links from just one referring domain, think of it like that this image, instead of someone lining on your yelp, they found this image on Google Images table. You know, whenever you click on Google Images tab, you'll also find some kind of a description. What if they found the direct link over there, you're going to get so much organic traffic back to your website. So that's how Yelp actually works and helps you. So right off the bat, this is a very powerful page. So if you're building links here, you're basically building links to your website. So if I have to actually demonstrate you how this link juice actually will benefit you in terms of powering your citation, let me show you. So here, as we were talking about, this is your main website. Fine. This is your main website, where all the transactions where all the organic traffic you would want will come over here. Here is your Yelp listing. This is redirecting to your main website. Then you're going to have a gallery page gallery page where this Yelp will be redirecting to. There's a gallery page, there's a Yelp front page, there's a main page. Gallery page will be linking out to an individual image page. Individual image page. Pardon my drawing. Right here, this individual image is linking back to your main website. Now, you could use something like a private blog network. To power up your individual image page gallery page and your Yelp listing. You can see this is how the link juice actually will help you. Let's say you have your own private blog network or you're leveraging someone else's private blog network where your guest posting. We'll cover this in detail in this course itself later on. But for now, let's just assume that you get a link insertion in someone else's blog and That link is redirecting to your individual image page. You are obviously going to add some images in your content in your blog. What if that image is redirecting to the individual image page? That traffic will analyze, Okay, this is the kind of service that you're providing. They'll trust you because your listing is there on Yelp, a very reputed citation website. Then they're going to click on Main website. So this is how the link juice will follow to your site. I hope that makes sense. If you have any questions, make sure to drop it down below, and I'll be sure to answer them as quick as I can. 9. Google My Business Profile (GMB) Listing Optimization: I would go over Google My Business. And before I show you, which I will definitely in this video, how to optimize one and how it looks like. I want to tell you what I've told you before, which is Google My Business allows you to put your website right here. So this does help you a lot. For example, if a user searches for something like HVAC London in their Google Search query, then the first thing that they're going to see in their search results would be sponsored listings. These sponsored listings are nothing but paid ads run by these ad campaign companies, and they're essentially paying Google to show up their website for particular search results and for each and every impression, and for each and every click, they're paying some amount of money. Alright. Below the ads, you would find the Google My Business. Now Google My Business is going to show up a few of the listings. You'll also find this more business. Button, And below this Google My Business, you'll find the website list which are organically ranking. So those websites have actually used SEO strategies, and, you know, with the help of all the different factors that we are going to cover in the SEO section, they are ranking higher on the search results. So below just below the ads, you would find Google My Business. So this becomes an extremely valuable space to rank and bring traffic back to your website. So this map pack only appears on of course, on local search results. What I mean is if you were to search, maybe, let's say HVAC salary in London, then I don't think you would find any local business to appear. So this basically would only work if the keyword that you're searching for is leaded to local business. Now, you would counter argue that despite my search being HAC salary in London, where I've clearly specified the niche, which is HAC, and the location, which is London, then why wouldn't I see Google my business profiles? Well, the intention behind the search query is informational. I'm trying to gather information about the salary of HAC people working in this sector and particularly in London. The intention behind my search is not any commercial or transactional. I'm not looking to purchase the service. I'm not looking to contact any HA companies to install air conditioner in my office or in my house. So this Google understands pretty clearly, and they would only show Google my business listings when your intention behind the search query is pretty evident. The goal should be to always rank number one in organic results and in your map pack to. So as you can see right here in this Google My Business, I'm not pretty sure if the first result that you're seeing right here is an actual business name. You can see they have put up the air conditioning company. So air conditioning is a pretty generic and a broad keyword that I think any person who's just even new to Google searches would type in to look for some kind of HRX services. So what many people or I would say what some people do is actually put their main keyword which they are trying to rank for, followed by a dash, then they would put the name of the company. So like here in the second and third result, like how they have air options limited, which you can see it's clearly the name of their business. It's private limited climate. These are the names of the business. Are not stuffing any keyword that they would like to rank for. So this kind of strategy, some people do. Although the strategy of putting a keyword in your business name followed by your business name is against Google's Stums of service, you should only include the name of your business. So that's the ideal way to go about it. But the truth is, having keyword in the title of your business does actually improve rankings of your listing here in the map pack. So again, I'm not saying you to do this or not. But if you do, you'll see a significant improvement in your search rankings. The thing is that people and your competitors can report you for not having actual business name. But again, this doesn't actually happen often. So I don't think you would have to worry about it. But again, I just wanted to be fully transparent with you and tell you that you can in fact do this kind of thing, and it's actually great. It gives you some extra boost in map pack. So that's something that you can do if you choose to. So it's up to you whether you want to just put your business name or you would like to first off your keyboard as the first thing followed by a dash in the name of your company. So this is your choice to do it. Something else you might notice, and I'll be talking about this later on is that having more number of reviews doesn't necessarily translate to higher search rankings. As you can see right here in the snapshot, the second search result has about 50 reviews, and it is about five star reviews. But the third listing has eight more reviews. It has 58 reviews compared to the second listing. Despite that, it is ranking third because it has 4.8 stars than five. So this is one of the factor. I'm not saying that you need to get full five stars to rank higher on search results. There are multiple factors that come in ranking here on Google Map section, which will be going over that in the following videos. So the question again, comes back to one thing is that how to rank no one on Map pack. I think that's why you're here and you're watching this video. So just like ranking any of your website organically, whether it's your on page or off page. I know this is a lot of information cramped into just one slide, but this is extremely important, and we'll be going over this in the next following videos as well. But for now, I just want you to pay attention to this very, very carefully. So what does on page actually mean? So on page, basically means that whether you're working for your website or whether you are trying to rank your Google My Business listing, when you're trying to optimize those things, that kind of strategy is called as on page. So in terms of on page optimization, when you're looking for your GMB listing, you have to first rank your website organically in Google, and ideally, it should land up on the first page. I'm not saying it should line on the first result. There's a difference between the first page and the first result. If your website lands up on the first page, it's a good start of point, I would say. The next thing, you need to make sure that your website mentions the location you're trying to rank for. So let's say on Google my business, you have listed that you're trying to provide your services. Let's just say that you're running an HA company. And you are providing services in London. So you need to make sure that your website Footer, your contact test section in your website does contain that location of London itself. If you're putting the location of your Houston branch or some other location and your Google My Business profile contains some other location, then forget about ranking any of your thing on Google search results. There's a mismatch of information, and it's not going to work in your favor. Thing that you need to focus is that you need to have detailed information of the company. So what I mean by that, Google My Business actually provides you a bunch of different options to fill in the information, like the working business hours, your contact number, your e mail ID, location where you're providing your services, the services that you're providing the products that you sell, what kind of business you are about. So that's a description that you need to put up. So all these things are very important. And if Google is providing an option to fill in that information, it is pretty evident that you need to fill that information. Don't leave that empty, fill in all the blanks, and then move ahead. Another thing that you need to make sure is you need to make use of the post function in the Google My Business. I'll just show you in a minute what it is all about. But what essentially post function does is that it's like a mini block. If you guys are familiar with Fit, know that tweets happen in a in a small kind of a text, right where you're conveying your message. But since that you're doing that in your Google My Business, over here, the intent of your post should be clear, whether you are doing a promotional content, whether you're actually giving a case study about your recent client, that how much of a success they had after purchasing your product or service and all those kinds of things that you need to incorporate in your post. So the post should contain the keywords that you're trying to rank for always add images. It actually helps a lot. And if you are going, you know, step ahead and creating infographics Os to man, you are doing an excellent job. So infographics actually will help you a lot because Google has a different tab itself, which is an images tab. And if your image by chance, lands up over there, you can easily get a lot of organic traffic back to your website. So you need to create images, you need to put all the keywords and make your content very rich, and you need to put a CTA at the end of your post. What do I mean by CTA? Well, CTA basically stands for, call to action. You would want the users who are looking at your Google My Business listing to actually take an action at the end of your post, whether it be booking an appointment or purchase your product. Whatever it is in your case, you need to put a call to action in the end. Another thing, you need to make sure is that your business categories are the same or similar as the guys ranking on the top positions. What I mean is that, first, before even creating your Google My Business, or while you're creating your Google My Business profile, you need to actually study what your competitor is doing and actually reverse engineer the process. So if you are working in the HVAC industry, and in terms of business categories, if they are actually you know, categorizing their profile within, let's say, whom services category, then you need to put up that thing as well. Because if that's your competitor, and if by putting their Google services profile in that particular category is helping them to rank number one on the map pack, it's definitely working for them. So why wouldn't it work for you too? So you need to do that, what your competitors are doing. Another thing, you need to add many photos and make sure that keyword is in the file name as well. So when you click some photographs, you know, photograph itself, the image itself would create a file name of IMG IMG followed by some numbers, the date and stuff like that. But before you upload any of the images, you need to change the title of your your name, your file name, and change it to something which is more relevant, I would say. Let's say you are an Act company, you are installing air conditioner to an office space. So you need to change the name of the file to something like installing air conditioner in offices. So that would be the keyword rich file name. And that exact file name would be for the alt text as well. You can go ahead and also geotag all if your images by going to this particular URL, which is domgar.com. So what this will allow you is whenever someone is looking for that kind of AC installation service for their offices, if that image lands in the London search area, then it's going to help you a lot. So Geo tacking is also going to give you a big edge over your competitors. Reviews, reviews, and reviews. You need to make sure that reviews have your keywords sprinkled in them, and you need to make sure that you use real reviews. Google is pretty smart. It knows when you're using fake reviews, or you're trying to, you know, hire a fiber agent, who's going to use some kind of a bot AI board to actually stuff some reviews in a short period of time. So Google is going to recognize that and instantly mark your profile as, I would say, flag as inappropriate or, something like that. So try to act legit. And I will also show you later on how to actually get reviews from the people who are your clients or your customers, and how to make them actually, you know, add some genuine reviews despite them being so happy about your service or product, how to actually make them fill review for you, which is going to help you but not them. And also, the review should be templatized in a way that has keywords stuffed in. So we have that thing in this course, which we'll be covering on later on. Lastly, FQ section is really important. You need to add that and make sure that keywords are stuffed in appropriately. So that was about on page optimization for your Google My Business listing. Let's look at off page settings. Now, off page means that the things that you're doing in order to optimize your Google My Business outside of your Google My Business. So in order to rank your GMV listing, you are not actually optimizing your GMV listing. You are actually doing things out of your GM listing to actually help rank your GM listing. I know that was a lot of confusion right there, but just focus on right here. Of page in simple times, I would say you're not actually working on your gM listing. You're working on other things which will eventually help you rank higher on search results or a map pack. So that's what off page actually means. So the first things as we have covered earlier as well, citations. Citations are really important. You can make use of Yelp, four square, bing, et cetera. And make sure that you are consistent across them. Your map, which is your name, address, phone number is consistent. Try to copy all the citations your competitors also have. So what I mean by that is basically, if your competitors are adding some kind of a description where they have stuffed keywords, they are adding their phone numbers. They are adding their telephone numbers. They are adding a booking appointment link, then all those things you need to analyze and you need to do something similar what they are doing. You need to go for local and non local business citations as well. Despite you providing services in London, you could also put up your citation maybe in let's say Paris. All those things are important. Custom map pin citations and map embeds on your web two point web two point s and strong PBN are something that we are going to be covering later on. But what this essentially means is that you're going to be actually embedding Google Map in your website. This will help Google analyze that this website and this Google web business listing goes hand in hand, and they are both actually offering services in this particular vicinity. So that is how it's going to help you. You need to make sure that your map is present on this website as well. So at the bottom of your website, which is your footer part or your contact page. I would say not or, but both your contact page also and your footer also needs to have the same name address and phone number as your Google My Business listing has. So you need to make sure that, and you can also do some Tier tools and power up two to power up your citations. We'll cover that later on. Don't worry about it. So let us now go over how to actually create and optimize your Google My Business listing. Right here, as you can see, I have this my business, Google My Business Listing. This is my business. I run NSO and web design agency in Mumbai, India. So right here, I have created this long time ago. Now, if you were to just get started off, you could just type in Google Google My Business profile, and you would get the first link by Google. Just click on it. Sign up with your Google Gmail. And you need to actually add things like your profile. First, it would ask you something like editing your profile. So it's going to ask you basic information like the name of your business. Right here, what I've done is, I've just added my business name, followed by dash, and then the keywords game come into picture. Then I've used the business category. So you can see the category that I'm going for is web designer. I could even change this to SEO. I've added a description which contains the name of my business. It contains SEO agency, web design. These are the two keywords that I'm ranking for I'm also ranking for the keywords like strategic SEO. We have SEO services, web design, stunning websites. So all these things are incorporated in a way that we are promoting our brand. So you're not just actually listing your keywords here and there. You're actually forming a pretty cool description. And you know it's pretty easy these days to write any of your content using AI tools like Chat GPT, perplexity, your Googles Demini, and there are a bunch of different AI tools out there to help you write content for you. So you can do this. Then you have contact information. You can add your phone number, need to put up your website. You need to put the location that you are actually going for. Now, since currently, my company doesn't have any physical location where people can land up and they can discuss with me for the project, I have chose to add no location, but I am offering my services to all the different states and cities in India. So this is what I can do. I need to add the opening hours as well. So the company works from eight in the morning till about six in the evening, and Saturday, Sunday is closed. So even though you are closed, you need to put that thing also. You have any special hours, let's say, you're going to go for lunch break for 1 hour, maybe from 1:00 P.M. To 2:00 P.M. Then you can add that that is your lunchtime, so nobody could call you or anything like that. Then you could add something like you're planning to offer services, like you could offer online appointments. These are the things that you can add when you are trying to just fill in the business information. I've actually added all the business information that was required for your business. What is the next thing that you would need to do? You need to actually create an eff section. Right here, what you would see is that we have an ACU section as well. So what I do, I'd just go over here where I have something like, I have QNA. I can just click right here, and let's just wait for a moment til it loads up. It's mostly due to internet connectivity issues. So here I have a bunch of different QNS sections that have created. So you need to first figure out that what kind of questions any user might have before they actually book any kind of an appointment. Out even, you know, committing themselves to, you know, spend their time? Even if let's just say 15 or 30 minutes. What kind of questions do you think they might have before they jump on a call with you? So I have just made out a list of ten questions that I think that my potential prospect might have, and I've also tried to stuff keybards, like social media accounts. So what generally an SEO a person a company who's looking for SO service might have is that, do they handle my social media profiles as They're going to do social media marketing. So I've made myself pretty clear that our focus is on SEO, while social media is vital, it is not included in our SO services. So this is what you can do. You need to answer questions very directly, you don't need to add any fluff. Just be to the point and answer your questions as straightforward as possible. So just create a bunch of different questions that you think your user might have and also try to answer them immediately so that whenever someone responds to you, can do so via messages section as well. So this is like a chat section right here in the Google business. So this is going to alert you when someone might have a query, because nowadays, you know, with the advent of text messaging, people prefer to text rather than calling. So you can add some kind of F Q. If I click on this, Google is also pretty smart to understand what kind of business you're in, and it's going to create some kind of questions that it thinks that most of the people are on other businesses in the same niche. So these kind of things that Google can also add. So you can attach that within your message section. So whenever someone tries to contact you via the message section, first, they will see a bunch of different eqs. If they click on it, they'll find the answer immediately, and you wouldn't essentially would have to respond to their messages. All right. But if they do have some kind of ique question, to answer it. Fine. Apart from that, you need to add a bookings as well. So bookings is something that your user can actually get back to you, or I would say actually get in touch with you to explore what kind of services you offer, what kind of products do you offer, whether it's best fit for them or not. So all those things you can do. Now, there are two things, two ways you can go about it. Either you can make use of Google's featured book button, so it's going to have its own integration with Google products where you have Google calendar in your phone. You'll automatically get updates whether any appointment has been booked or not. But if you're using any other third party apps like Calen or anything, and if you also have built a website where Calen plug in is embedded, then you can just directly paste that contact button contactor link right here in this section. Fine. So you can do either of those things. Once you've done this, you have options to add your products and services. Now, either you could be a product based company or service based company. If you're offering services, just click on date services, and you can add a bunch of different services. I would say that, p please add the price range that you're working for because there are so many people who have no idea what these services would cost. And they just hop on the call. They have limited budget set in their mind. And when they come to know that what you're charging for is pretty industry standard, they essentially wouldn't actually purchase your service because it's out of their budget. So it's going to be pretty time waste for you and them both. So just make your pricing very transparent, make your pricing visible for all the services so that your time is saved and so of your potential prospects, right? Doing this, if you sell products, you could get started over here. And what this would allow you is that right here, in this Google section, you'd find the shopping tab. So when someone would click on the shopping tab, they'll find a bunch of different products that they can buy. Fine. So you can do this. You don't need to worry about the advertised section because this is where you'll pay for each and every listing that it's going to show up for. So avoid this. Your goal is to actually rank your website and GM listing organically. Over here, you're going to actually, you know, see the performance and how well your listing is performing. You can add photos, right? You can just click here. You can add photos, you can add you can read reviews. You can ask for reviews. So once you click over here, you'll get a link which you can send to your clients works. You can send to your clients or customers, and they can fill in the review right here. Right? So I hope you get the point about optimizing your Google my business. That's basically it. This is how you optimize your business listing, and it was pretty straightforward, I would say. If you created this GMB listing yourself, you'll most likely understand what to do. But again, I just wanted to emphasize the fact that you need to fill every single thing out there, which it's asking you to do. Everything you know about your business, you need to fill in, where it's your working hours, your business description, the services or products that you sell. The photos of your team in the company, the products that you use to actually deliver your services, the case study, the progress that you've made so far in your client work, you need to add as much information as you can, because information at the end of the day is nothing but data. And data, as you know, is current generation's oil. And it's very important for Google to analyze data, because Google itself is a search engine, and it relies on data. The more data Google gets, the more accurate and, you know, I would say, better ch results, it's going to show to the users. So that's basically it. This is how you optimize your Google My Business profile. Now, in the following videos, you'll be going over a couple of strategies to actually boost your Google My Business listing. But it's important that your Google My Business listing is fully optimized before you move on to the following videos. So before you move ahead and watch the next videos, just make sure that your listing is 100% optimized. That being said, thank you for watching, and I'll see you in my next video. If you have any questions, make sure to drop it down below, and I'll be sure to answer them as soon as I can. 10. Reviews that'll help Rank your Google Business Profile (GBP): In this video, I wanted to talk to you about reviews. Reviews, as you know, are extremely powerful, because people look at them as a way to elevate how good a business is. I'm sure if you ever wanted to go to a restaurant, you must be looking at reviews to see what other people have to say. That's just human nature. I'm also aware a single negative review can ruin the business. Thus ruin click through rate on certain listing here in Google my business. But what you need to know is that the more reviews and the higher the evaluation, which is 0-5, the more clicks you're going to get. Pretty straightforward, right? Now, you also need to know that the number of reviews and evaluations. So readings 0-5 are not 100% correlated with position in the map pack. As you can see right here in this listing, the first result has about 4.8 stars by having around 945 reviews. The second listing has more reviews than the first one. It also has 4.8 stars. It has 993 reviews. Right now, it's none of our concern to see what is the factor which Google analyzes to rank some of the listing as first in the map pack or second or third. But general nature, basic human nature is, if I would see these three listings, I'm most likely to click on the second one because it has the most number of reviews that the user has feeded. Despite this getting 4.8 star, despite this getting 4.8 stars, and this one at the top of the search results of MP pack, I would still click on this because it has more number of reviews. Again, if this would have been ranking number three, I would click on this also because this has the most number of reviews. So in general, we want to look at how many people have experienced with this particular listing or business. What do they have to say about it so that you can make a better decision about going ahead with them or not. So L et's see how to actually get more reviews to your listing. So it's pretty super simple, and it's a really effective strategy. After the work is done and if the client is visibly satisfied, you could ask your client or customer to leave a review online. So how do you do this? Well, just simply tell the client to open their phone and leave a review while they're still at the location. So for this example, let's just assume that you are a plumbing company for a moment. And you are at their place to fix the faucets. Once you've delivered your work, you're going to ask them if they're satisfied with your work. So once you're there over the location, you're going to get the reviews instantly. Or or you could do, you could send SMS or an e mail to your client or customer with a link where you just click and leave your review. Now, this can come in handy when you have a lot of work that you've done in the past, and you've just recently started building your Google My Business listing. So the second strategy can help you if you have data of all the past clients that you have worked with. So it's really simple and effective strategy. You do not need to complicate any further. All right? So this is one an effective way to generate more reviews. However, there is also one more way to get reviews. If the client or customer that you want to get review from are not so tech savvy, and they do not know how to actually leave a review, what you could do is just use tools like Canva, and you could just simply create a PDF document. Where you're going to show them with the help of images, that what does sep one look like? You could just create a button kind of an image where you try text inside it, which says leave a review here. And if someone clicks on it, because PDF has an functionality to embed a link on it. So if someone clicks on that image inside the PDF, they will be redirected to the Google My Business review listing. All right. So the second step in the PDF itself, you're going to show that this is how the pop up window will appear once they click on the button. And they can leave a review by dragging the stars and leaving the feedback and then submitting the button. So that's another way to do it. But I don't think in today's world, anyone wouldn't know how to leave a review. But again, it's up to your customer, you know, your customer segment that which kind of age group they're in? Are they really old people who have no idea how the technology works or so. So it's all up to you. Moving further. Now let's look at how to make people leave or write reviews for you. Now, something which I don't see here, which I'd like to see is that people leaving reviews with pictures. This is going to give you an extra relevancy. So even if the customer or your client leaves five star reviews, you need to make sure that the feedback itself is long form content. It is Keyboard optimized, and the customer adds pictures. It could be anything whether it be about the service that you've delivered, the product, anything for that matter. If they are pictures, it's going to add relevancy to your listing. And ideally, you would want that the reviews that you're getting from are from local guides. But that's not always possible. But what is exactly local guide? So local guide is something like this. The profile looks something like this. It's not exactly a Google account, but I would say that it's more like an elite account in eyes of Google. So if someone from a local guide leaves a positive review, then it's going to do so much good for your listing that despite any of your competitors getting more number of reviews and more average rating, you'll still rank higher than them, because you're getting a review from a local guide. Something else I want to tell you is Google also picks up reviews from other places. So reviews that people leave here on Facebook are also picked up by Google. As you can see right here, Google analyses reviews from the web across different platforms like Facebook, health grades, and so on. Now, health grades, this is limited to, I think this listing is for dental service. So obviously, they are going to put the citation in their health grades website as well. So You know, some people might not be comfortable leaving reviews on Google, my business. They are pretty much, you know, Facebook user. They would like to leave a review on Facebook, so you could get reviews from them on Facebook as well. And Google will analyze it automatically and add it in your G listing, because, as I said earlier, that citations are so important. And if you follow consistency across all your citations, which is your map, your website details, your business description, and so on. Google will know that all these different citations are interconnected and are eventually leading to the same website or to the same business. And that's how it puts up this Facebook review. So in order to rank your GM listing in Google, it picks up sub signals from all across the web. These include reviews, the people leave on your actual Google My Business and all across different citation websites like Facebook and a bunch of different. It could be yelp as well. So again, to recap, leaving reviews. It's not just about leaving them on your Google My Business. But if you do, just make sure that you get around five stars and ideally from local guides. And you also need to make sure that you're getting your reviews with pictures. It's keyword optimized. It has long form content, but at the end of the day, reviews are also dependent on web. So make sure you get them on your Facebook page as well. Now I'm pretty sure by now, you'll agree with me that reviews are basically how people measure quality of a business. Now, sometimes that might not be the best way, but it's the most common way people use to measure how good a business is or a service or a product. And that's how people choose who they work with or which products they want to buy from. That happens with GMB as well. So first thing, right off the bat, reviews give you a high click through rate which will translate to more sales. And of course, you can add these reviews in your website to increase your social proof. So let's look at how to reply to reviews, which is an extremely valuable because you want to reply to customers. You want other people to see you are replying to your customers, even to bad reviews. And I'll tell you exactly how you should reply to bad reviews. One thing I will stress is on, don't send copy pasted replies. People hate this. Reply to reviews without using any template. If someone leaves a review, the worst thing you could do is not reply, and the second worst thing is replying just a basic thank you or leaving a templatized answer. As you can see right here, I've attached to snapshots here, which are some kind of reply to positive reviews. Over here, they are adding keywords as well in their reviews as So you can see the person who left review has also emphasized on how they are so satisfied with this dental work, right? And you can see they have added keywords like dentist, dental family, and they loved it, and so on. So they are sharing experience while they're also adding keywords to their review. Again, in the second review, you can see it's from a local guide. You can see that person is naming the dentist, doctor inla, I guess, it is. Then you can see dentist. There is another keyword, which is you could see technology. So they are incorporating new and different tools and different machines to actually get the work done. So I think the dental process or the dental work would be very quick and painless. So they're replying back that they are so happy that patients like them are seeing and appreciating the changes that they are doing in terms of the dental work, and their service is also improving every day. So replying to these reviews are going to help you a lot. So how do you actually reply to the positive reviews? So as I said previously, instead of relying a simple thank you or just using a templatized answer that we are glad you enjoyed it and stuff like that or adding any fluff, you need to make sure that you're responding to something like this, that thank you for the comment. So first of all, you're acknowledging it. You're appreciating their gesture. Then you are saying we are glad you chose our company. So the strip A is the name of the company, your business, to solve your problem, then you stat out that what kind of problem that they were in. Again, see, even though your service, your product, is offering so many different features that a competitor isn't, but your feedback, your marketing strategy, shouldn't be about emphasizing on those features, because those features only you would understand. You have to make it so that customer at the end would understand that how it's going to benefit them. So you have to make the review. You have to make it centered around your client or your customer. So you need to say that your company help your customer solve the problem from dash to dash. So you're essentially stating that you actually helped your customer or client transform from point A to point B. In the next intervention, do not hesitate to contact us. So in a way, you're actually moving your hand forward and letting them know that we are there for you, and if you would need anything, we are there to help you. So this is a really nice gesture from your end as well. So you are also stating at the end that we have technicians available for 24 hours or something like that, able to solve what problem is. So this is how you actually form your reply to any of the positive reviews. Again, this doesn't have to be exactly the same you could play around with and also make sure that for each and every review, you make a unique reply. Don't copy paste the same thing. Just make sure that you include all those things. You include that you are there to help them, you are there to solve that problem. You are happy, and you are acknowledging that they made this kind gesture. So these three things that you need to keep in your mind while you are responding to positive reviews. I hope to get the point about replying a review because it actually takes people's time to go to your listing, write a review. So it's only right for you to actually spend some time as well replying to the review, which might make people happy. And who knows, they may even recommend your business to someone else. So that's the main reason why you want to respond or to spend some time replying to these reviews. Now, I want to go over how to actually reply to negative reviews. We know how badly negative reviews can impact your business. Like we know people base their decision based on reviews, and having a one star can really really hurt your business. And because most of the times, you won't be able to remove bad reviews or negative reviews because people are entitled to their opinion unless it's like a spam review, which you can report to Google. If you think that despite your customer leaving a negative review, which is genuine and not a spam in that case, and you're going ahead and reporting to Google, Google is not going to help you. Google wants to showcase and display only accurate or I would say, most helpful result to the search query. So they're going to make sure that you're not reporting any random queries or any random negative reviews. So the first step, in order to reply to a negative review is to acknowledge the review itself. Then you want to be nice to that person because if it is a genuine negative review or from a bad experience or from a bad product, it's your fault. You failed as an entrepreneur. You failed to deliver the service or product that guaranteed the outcome that you promised. So after acknowledging your customer's review, you could explain why it went wrong for them, and then you can compensate your customer. Now, compensation, I am not actually, you know, making this mandatory that you have to compensate your customer. Some businesses cannot afford to compensate their customer by giving them a refund or offering them another free service because the unit economic just doesn't allow them to do, right? So I completely agree with that. But what you could do in that case is you could just actually ask them that if they are not happy with your service, then you could maybe, you know, next time if they're interested, you could give them a discount. Or maybe you could say something like that, we appreciate your feedback and we'll do our best in order to improve on our service or our product so that the same kind of experience that you had You know, new customers don't face the same thing. So this is exactly how you reply to negative reviews also. Lastly, before I end this video, I would like to show one cool hack that has been coming up these days. So replying to negative reviews is one thing. But what if I told you that you could prevent the PL from actually leaving negative reviews on your GMB listing? Wouldn't that be so cool? Well, you are not actually, you know, doing some black hat techniques? No, you are not? You are actually kind of finding or figuring out a hat where you'll be able to hear what the customer has to say about their bad experience? You may even be happy to compensate them after hearing what they have to say. But it is not going to hurt your GM listing ratings. Wouldn't that be so cool? So what is the solution to it? How can you do it? Well, there is something called as reputation management service. So how does this help? And what is it? So all in all, reputation management service essentially allows you to send a link to your client or customer from whom you are expecting a review on your GM M listing. But there's a catch. You're not going to send them the link where they can leave review on your GM Milsting. Instead, you'll be building a landing page, or you could get this done by some other SU or EI automation agency where you'll be having a landing page, which might look something like this. There would be a company logo at the top or your company name, followed by some texts that thank you for being our customer. How was your experience with us? Would you please rate us? And there will be five different options. Star one, one star, two star three, four and five. Now if the user clicks on maybe four or five, they will be redirected to your Google My Business listing. So you are filtering out people who want to leave positive reviews, and only those people will be redirected to your GME listing, where they can leave the review. If they click anything below four star, whether it be three star two star or one star, they will be redirected to another link. Within that landing page itself, they might see this kind of a pop up that so you hear that you're not satisfied. Could you provide us some feedback which will allow us to improve in the future? So here, you're collecting them, name, their e mail and their feedback. Now, it's up to you after getting the data that how would you like to compensate the user? Do you think that their experience or their feedback was justified? If so, you can compensate it or you could promise them that you could help them additionally apart from going what your service or your product promised to deliver. So this is how you actually manage and keep your reviews to highest rating as possible? If you found some value from this video, make sure to stick throughout the course because you'll be learning a lot of different things, which I don't think any other SEO guru might be covering the course. 11. Google Map Embed & Google My Maps: Welcome. So what you would want to do next regarding our local SEO strategy is that we want to create MP embeds. If you remember correctly back in the citations video lecture, I discussed how we could power up using Google maps. So here you have your Google maps, which you would want to power up, so that you can actually bring back traffic to your money website, which you want to rank it locally. And this is exactly where most transactions would happen. Now, I'm not necessarily saying that transaction basically means that someone purchasing your product or your website has to be an e commerce store. No. Basically, this is where the client or your potential prospect would actually get an idea what you deliver or what you actually sell, and they would get convinced, eventually leading you to a sale, right? So Google Maps will drive traffic to your money website and also back to your Google My Business listing. So as you know, Google My Business is also citation, and if you are powering up your Google Maps using the Google Maps embed, you are eventually powering up your Google Maps Google My Business listing as well. So the question arises back that, how do you power up this maps? Well, using someone else's private blog network, you embed your map over there, which will redirect that traffic back to your maps. That map will allow you to get more traffic back to your money website and to your Google My Business listing. Another way where you would get this map embeded is on a Web two point. So Web two point basically means that it's a blog website. What's the difference between a private block network and a web two point? Well, you learn this in detail in the upcoming videos where you'll learn how to build backlinks and eventually, just link building tactics. But for now, let's just consider that TBN is where this is like a wide blog kind of network where it's like a mini, I would say, a map i frame. B, this is not an ice cream cone. This is the location pin right in the map where you have different houses, you have different buildings, right? So this is a street, and here you have your map. So basically, you have a map right here. This is how a generate map looks like, and you are attaching this map in someone else's website, and this powers up your website because here you have your phone number your actual website. You could add a website, you have your different post, you have different reviews and things like that. So essentially, you are adding your name address phone number, your citation, which is going to power up your website and your maps. So I want to show you one another way that maps are used. So this is just a generic map, right? And here you have an image of custom map. So custom map can come in handy when you have one location tied to a region, but you would want to rank for other regions in your vicinity as well. Just for an example, let's just assume that your main headquarter or the main business is situated somewhere in High ridge area, somewhere over here, and you would want to rank for Kilmani, the Nairobi West area, There would be upper hill area, this forest sanctuary area, this part, Maziva, I think it is, and other areas as well. So you would actually pin place, you would actually pinpoint the locations over there, and you would actually form this kind of a circuit where you would show different locations as well. Just like how you have different dining options, cafes, nightlife, and different things, you would essentially pin different locations where your business is located. This will allow you to actually get more traffic across different regions. So now I'll show you how to create these custom maps. I'm sure you have seen them around, and they look pretty hard to make, but trust me, they're actually quite easy. So I'll show you that as well. And the basic idea is that we want to embed both these custom maps in the web two point and Plebians and also the regular maps that you see right here. Which Google gives us. So, for example, if this were to be our business, you'd go to the map listing. In this case, this is a service area, but either way, it would work the same. So earlier, I had this Google headquarter location. And if I wanted to, you know, maybe even attach this map location on a website, I would just click on the Share button and in the embed a map tab, I will find this HTML code, which I'll just copy, and I'll paste it in my website. If I have my WordPress website, I can just place my the HTML, HTML embed this I guess element available in the Wordpress and also in the elementar page builder. And if you're just using some different website builder, you'd easily find a way to embed this iFrame tag. Once you have done that, you could see that this is how a minimap structure will show up on your website with this red pin in the location. You have a different type, which is a send link. You could copy this link and highlight the text, which you would want to anchor that for your keyword, and you'll attach the link by adding an anchor tag. So this is what you can do so that whereever someone clicks on that text, they will be directed back to this maps. So I hope you get the point, right? So essentially, you are basically doing this to give power to your maps. And all this link juice, which we discussed right here, you could see this link juice is actually giving more power to your maps. Now, the question is, why would you want to give power to your maps? Again, the answer boils down to that, Maps listing has a link back to your main money website, and also to your Google My Business listing. So this map works more or less like a buffer website, right? So this has a lot of benefit. By powering up your maps has a lot of benefit because it's going to drive traffic back to your GME listing and your website. So when you're creating your custom map, you're getting even more benefit than just simply attaching your regular map. So doing this is pretty simple. You could just search on Google Google M Maps, and when you click on it, you'll be directed to a page, something like this. Once you come over here, you can just create a new map, click on Create, you'll be shown this kind of a page, and you can just rag and go to a specific location where you would want to rank for. So let's just say that around in this area, I could I could just place my my pin over here. I can just add a layer right? And I have two different layers. Now I have this title layer. I can import this. I could import the images, and I could even search an exact area where I would like to place my pin. So I could search something like maybe let's just say Dallas. So I can search for Dallas area. I'll just search and here you'll find that this is where my pin is placed. I could add this to map, and now I can add details. Now, this detail can be. I can just click on the pencil icon, and here I can add my business name. So B name. So this is the name of my business, followed by location, Hyphen, and I could add one keyword. So let's just say your business name is the plumbing company, and the location is Dallas. So plumbing company Dallas, followed by a keyword, let's just say HVAC. So maybe let's just say home services. So home services is a keyword. And the description, you add more keywords. Right? So this is what you add. Once you save this, you could even add images videos of your client work, the people who are working under you in your company, and maybe things like that. So this is how you add images. You could add citations. No zero citations include your map, which is your name, address and phone number. You need to be consistent across all your different citations, which will eventually help Google analyze your data better and help you rank higher on Google search results, and essentially power up your maps. So this is how you optimize it. And you even place different pins across the region. Here you have in the main Dallas region, I could even place one more pin. So I could select this place, and I could place the pin right here. I can just select this, and I can place a circuit kind of a structure. Let me just add Biz two right here. I could save this. Once I've done this, I could add one more pin right here. This could be 0.3. Let's just add one more right here, save one more. Let's just save one more. Okay, I'll just save this. I'll just save this, and here you'll find that we have a bunch of different ones. So here I have this one, this one, this one, this one, and after I am hovering around every point which I have marked, it is being highlighted. So for each and every point, you could have the same citation, but maybe different keyword, a different location, and maybe different number if you have. So with this kind of thing, you're essentially forming a circuit. So on the maps, you're You have a location right here in Dallas. You have another somewhere else. You have one more location somewhere else, one more location, and essentially, you would want to form a st, a circuit. You are covering this entire region, and the main business location is right at the center of this thing. So you would want to form this kind of structure, and that's how it will help you boost up your maps. 12. Creating Posts in Google My Business Profile (GMB) & Optimising it: In this video, I want to show you how to optimize your GMB post so you can get more traffic and searches back to your GMB listing. GMB posts are super super powerful for your local SU strategy. You want to make sure that you're consistent and you post on a regular basis. So I'll be talk you through how to optimize GM posts, the images that you attach over there, the content, which you'll write, and how after the post is live, you can maximize your efforts and maximize the visibility of that post in turn increasing visibility of your GM listing. So how do you actually optimize your GMP post? Let's get into it. So here you can see, right here, this is an example of a GMB post. This is how a GMB post would look like. At the top, there would be an image. At the bottom, you'll have the text itself, the content, and at the end, there might be some links which you would want to link out to you back to your website or some other links which we'll talk about. So all in all, it might seem similar to a Facebook post or an Instagram post, and that's exactly how it is. But the important thing is how you optimize your GMB post so that it ranks higher on Google search results. So first of all, your GMV post needs to have an image with this exact dimension, which is 540 by 405 pixels. Now, why would you want to stick with this dimension itself? You sticking with the 1940 by 108 could give a much better experience to your users. It would be a high quality image, isn't it? Well, yes, but also no. Well, this kind of dimension is helpful for you because this will display the entire image, and it won't crop out. If you use another dimension, it will definitely crop the image, which might ruin the experience of the user. So essentially, you can see right here back for this image. You can see some part of it is cut out, right? And even if you were seeing just the GM listing and not the GMB post itself, consider GMB listing whole as like your Instagram profile, not the Instagram post itself. I know, many people right now must be using Instagram or even Facebook for that matter. So when you land on someone's Facebook profile or Instagram profile, you're going to see a little snapshots of their Instagram post or Facebook post, correct? So over there, you wouldn't want your image to get cropped out. And that's exactly how the image might appear if if you, you know, go away from this kind of a dimension, which is 542405. Now, in the image itself, what would you want? Do you want to actually add some basic photos like the photos of your team or the work that you have done? Well, you can, but there's a better way to do it, which will help you a lot to rank higher on Google search results. You could create info graphics with the help of Canva or Figma. Now I have a separate course on Figma, where I teach you how to actually use it to your advantage when you're trying to build web designs or mobile app designs or even create social media platform posts. So if you are interested in exploring Figma, you should definitely check out my course. But if you want to stick with Canva, because Canva offers a lot of templates, just follow me right now. So here I'm on Canva, and I'll just simply click on create a design. The clicking that I'll click on custom size, and I'll specify the than height in pixels. So make sure the unit is in pixels. Once I add the values, I'll click and create a new design. Once I do this, on a new tab, I'll see a blank post. Now in this post itself, I could leverage the templates provided by Canva. Now these are really cool starting off points in order for you to create infographics, if you have no idea how to go about it. I know, not everyone can be a graphic designer, but Canva offers beautiful templates which you could use to your advantage to rank your GMV posts. So here in templates, I could search something like SEO agency. And here I could leverage something like this. Here, I can see that there are a bunch of different services that we can list out. Here, we have the image also. Now, if we focus on the slide, you can use your work image. Let's just say that since we are considering an example, that you're an SU agency, and you're creating a block post or sorry, a JV post to actually promote your service. So obviously, since you're offering a SEO as a service, you could put up an image of the SEO audit of one of your clients. So how much of the progress that they had, you could add somewhere over here. But I would also suggest that instead of using stop photos like shown over here, you use the real photos. You use actual team members photos. If you don't have a team, don't worry, you could add your own photos or maybe just use your client's work photos. If you add that, it will help you a lot. People don't like to see stop photos. Instead, real images will help you convey transparency. So that's how it will help you rank higher on search results. Again, in these images, you would want to make sure that you have listed your services and a bunch of different things that I will cover in just a moment. But other than your images, you would want to write content in your GMV post. Content itself needs to be within 1,500 characters. Over here, I have just to use words, but actually, it allows you to use just 1,500 characters. So within that 1,500 characters, you need to write your content. You need to include your social links, the citations, and hashtags. All in all, you need to leverage or utilize all your 1,500 keywords. That's how you're able to maximize your results. In addition to this, if you're just being inconsistent and posting once in a while, it's not going to help you. You need to post daily and even more than what your competitor is posting. If your competitor is posting daily, you need to put in twice as much work as they are. So even if it means to post twice a day to it. And I can guarantee you within a few weeks, you'll see a significant result in your Google business profile. So that's how consistency will help you rank higher on Google search results. Remember back when in the earlier videos in the Google Web Business section, used to talk about that reviews aren't the only thing that helps any business listing rank higher on search results. There are other factors as well. Well, this is one of the factors that you need to consider, and this is so crucial and so powerful that despite you getting a lot less reviews, a lot less rating compared to your competitors, you'll still rank higher on search results because you will be leveraging this post thing. So Jamie Post feature is a really, really exciting thing and really cool feature that you shouldn't miss out on. Lastly, there is just not one type of post that you could publish. There are other types that we'll discuss in just a moment. So again, coming back to the image part where we have in the Canva, you could see that in order to create an infographic to be published on your GMB post. You need to make sure that the infographic itself is relevant to the post. Let's say you are actually owning a plumbing service company. So obviously, you need to make sure that the image itself has you working on your work, and that kind of image should be within the infographic, along with your business name, the service that you're offering, or maybe let's just say for another example. Let's consider that you own a hair transplant clinic. So you would want to add an image the before and after results that the client that you did a hair transplant of had this kind of a bald patch. And after the surgery, within about three months, he got a full hair on his head. So you could add an image like that. Ang with that, you need to make sure that the image itself has the logo of your business, and you add appropriate keywords for which you would want to rank for. Now, why is this important? You know, and I know that images are just an image. It is not something that the algorithm would read from, but you're wrong, my friend, Google will actually read texts from the images also. So you need to make sure that you're branding on all the images are consistent. You're adding appropriate keywords. If you are actually posting an ho graphic on hair transplant results, just like I mentioned previously, they need to make sure that you add hair transplant the exact keyword in your photo as well. Also adding NAP, or the name address phone number, which you have discussed a number of times. If that is also present in your photo, I'm not saying if that is also I'm telling you, you need to do it. Okay? I'm telling you now or else you'll regret it. So make sure that you add NAP in your infographic as well. Just below the image, you need to add the name of your business, the address, the phone number, the e mail address, and the website link. All the things you need to add in your infographic. And just make sure that you design it properly. You could outsource this to a graphic designer or you could just leverage the templates offered by Canva. If possible, take advantage of the Canva Pro subscription is very cheap. It will help you a lot. So once you have optimized the image to be posted on your Google My Business post, next thing that you need to focus on how you could incorporate your website and the GMV post. Now, what do I mean by this? So basically, it means that you want to make your GMV post, that makes sense according to your website. So if you have an article or a block post on the topic, let's just say the title of your article is Top ten SEOTps. Then you would want to make sure that the GM post that you're going to publish is also title something like SCOTs so that you can link this GMV post to the relevant article on your website. Because here we are building relevancy. We are building authority. And Google will value your posts more if you're linking out to an actual source that has more information on what you are talking about on your GMB post. So just make sure there's some synergies between your website and your GMB post. So make sure they are somewhat interconnected, and they talk about the same thing. It could be services. It could be the prices of your products or service, how they can get in touch with you. Special offers lash says that you're running right now. All in all, you need to make sure that your content is interconnected. And of course, you would want CTA button at the end of your blog post. CTA is basically called to action that will link to your website, service page or maybe your website, Contact page, your website, homepage, or the A page. But whatever page you want to link out to, just make sure that there is a CTA button at the end of your Google My Business post. Then you would want NP on the post along with the links to your social media profiles. Now, even though we are adding the name address and phone number in our infographic, we would want to add NP in the JB post content also. So we want to do this as as many times as possible. We want to make sure that Google knows that okay, this is the business that we have to rank higher for because they are the genuine people. They are the ones who are going to fulfill the search queries, and they are the ones who can help the people. All right. So you need to make sure that NAP is also present in your GB post content. Lastly, you need to add social links, which means that links to your social media profiles, and hashtags as you all have used on your social media profiles, when you're trying to get more likes and comments, you will use it in your JV post as well. So once you add social links in your JB post, you're essentially diversifying your traffic back to your social media profiles. And you want your traffic from your social media profiles to come back to your GMB post. So it's like, you know, some kind of a link exchange going on. Which Google wouldn't penalize, so don't worry about it. The links that you're going out, the links which are going out from Google My Business post to your Facebook, Instagram, your Twitter account, and your Pinterest post, all those links should come back from the same social media profiles. An example of that could be that let's just say on Facebook, you're creating a post. In that Facebook post, instead of actually pasting the GM post content, you are essentially linking to your GM post. So here I'm saying that, learn more about our SEO services on our recent post, and then I'm liking to my GMB post. That's how I'm actually sending my Facebook traffic, my Facebook followers, my ISM followers, to my GMV post. Once they click on the GM post, Google will see that, Okay, these are the clicks that we are getting on this GMB post. This is the average amount of time or the session that people are viewing the GM post. All these data will be gathered by Google. Once they get it once they'll see that there is some traction, there is some traffic on the GMB post. Automatically, your GMB post to your GM listing will rank higher on Google search results. Then you can see within the Facebook post itself, there is some call to action. Now, this call to action is to your website. You can see within one single post. You're not just linking out to your GB post, but you're also linking back to your website. Because at the end of the day, the transaction or the conversion that's going to happen. Will be on your website, not on your GMB listing. GM listing is just like a buffer, but we want to actually rank over buffer sites as well. So utilize your each and every post effectively so that you actually link out to other social media platforms as well, and you list out your citations, like a name address and phone number, also. Before we end this lecture, let me just show you how you could actually create a GMB post on your GBA profile and how you could leverage tools like Chat GBD to create content for you. So here I am on my Google business profile. Now, once you are on your Google business profile, you wouldn't find an option or a button to create a post because the button is the add date. If you click over here, you'll see three different options. First is add date, second is add offer. Third is Ad Event. So for most of the time, you would use this ad date button. This will come in handy when you are trying to actually promote your service, or you could say that these are the services that we offer. Maybe you could update that we are expanding and we'll be reaching out to customers in this region, in that region, and so on. So you are letting people know that we are open to work in different regions as well. All those things will be published under the date tab. If I click over here, I can add photos or videos, I can add the content itself. And lastly, I have an option to add a button, which is really, really important. This button will actually redirect to your website page. So you could use a book button. This will actually redirect to your appointment booking website, or I could say Calendly in that sense. So just like Cal Cally, there are so many third party integrations that allow you to actually book you know appointments, and you'll get that update on your calendar. You could use order online to place purchase. You could use buy for similar reasons. Learn more is something that you use often to link out to your website. Sign up can come in handy when you're trying to offer lead magnets in exchange for users e mail ID. When you're collecting e mail addresses using an ten form, you could use this anchor text. So just make sure that you're using appropriate anchor text for your link. All right? Once you've done this, you could also leverage different things like offer. Let's say you're running a flash sale. Let's say all the products that you're selling has about 20% discount. So you could place your offer title right here. You could place the start date and the end date of the offer, and you could add more details, also, the voucher code, the link to reading the offer, the terms and conditions. All those things offered by Google, please make sure to leverage it. Even though it says optional, be transparent and add all the relevant details. The more data, the more information you add, the more you'll be relevant and authoritative in I of the Google. Lastly, you have an event tab also. If you're hosting any event, let's say you're hosting a webinar, or let's just say you are hosting some kind of a giveaway contest, you could utilize this thing. So this is where you actually create and publish your post. But what about the content itself? Not all of us are content writers, and not all of us can actually outsource it to expensive writers. So how do you actually leverage EI tools in this generation? Coming back to Cat GBT, I've actually pasted this prompt, and this prompt basically says that, help me write a GM post to promote my dash service. So here you could replace with your service or product. You can just list down your niche, and you could say something what kind of product? Promises to deliver or your service promises to deliver, you could say something like that. And lastly, just make sure that all these things are pretty much the same, which is to make sure that the content is within the 1,500 character length. You need to add a CD at the end, which will have the anchor text learn more, followed by links to social media profiles and citations at the bottom of the post. If I hit Enter, let's see what kind of output CaT GBD returns us. And don't worry. If it seems like a big hassle for you to write the entire prompt to your GPT, I'll create chat GPD plug in in the future so that you directly can come on my GPD plug in and just by entering your niche, instantly, you'll get your GMB post. You wouldn't have to actually manually write down the entire thing. So here is my post content. I think it's pretty cool because we have different images as well. Here we have different Sima profile links, the citations. Now, although you can't just simply copy paste this without even proof reading, because at the end, you could see citations is not very accurate. Citations in our case, are the name ad recent phone number. But this is something else. It's linking out to some different authoritative sources where you could find block posts, which we do not want. Or, in the Learn More tab or the Learn More anchor text, you would want to link out to relevant blog post or your website page. And this is the content that you'll publish. So I hope you get the point about Google My Business post and how you can leverage it to your advantage to rank higher on Google search results. I see you guys in my next videos where you'll learn how to actually optimize your on page, how to optimize your off page, learn different link building tactics, how to track your performance, and many other things that we are left to cover will do it within this course itself. 13. What is Keyword Research & Why it is Important: So in this video, I'll be answering the question, what is keyword research? Now, here is a long definition of keyword research. Keyword research is a marketing strategy to identify the top search terms and phrases for a business. Now you can use search volume and average bids through PPC advertising, or I should say pay per click advertising like Google ads to figure out what some of the most valuable terms to a business may be. And ultimately, it involves creating a list of most popular and valuable search queries that potential customers use on search engines to find either information or it could be products or maybe even services. So to give you a quick example of why you would want to do key a research is if somebody goes to search engine like Google and they search for, let's just say gaming laptops. Then you can see Lenovo has a shopping ad. You can see right here, it is sponsored, and it shows up as a shopping list, right? As we scroll down, you'll see a few organic listings as well from Amazon, from HP, from ACS, and a bunch of different brands who would want to sell their gaming laptops. So because they have identified this keyword as one of the key words they want to target, They have optimized their website for this keyword to help drive people to their website, ultimately to help drive revenue and sales. So the goal over here of a keyword research is exactly what I shared with you. You want to prioritize specific type of content and pages to create on your website so that when people are searching for something, you can offer them a solution with either an informative block post or a relevant product or a service or something that will actually solve whatever problem people are searching for. Let me show you a bunch of different free keyword research tools that you can use, and I'll also show you laid apart in this course. So the first two tools are offered by Google. These are Google Keyword Planner and Google Search Console. Now Google Keyword Planner is typically used by someone who is into PPC advertising, so they would get an idea about how much keywords cost for each and every click and each and every impression. But you can use it too for SEO purposes because at the end of the day, the metrics that really matter can be found using these tools as well. Then we have a tool that is Answer the public created by Neil Patel, who has also created UberSuggest which is a paid platform for keyword research, and you'll learn in the next slide as well. So Answer the Public is a great choice which you can go ahead with, Although there are some limitations when you are sticking with the free plan. I'll just explain and I'll show you later part in this course that how to use these different keywords and these how to use the different keyword research tools and different platforms. Lastly, we have HF free keyword generator, which is pretty brilliant, I would say, because you do not need to sign up for anything. You don't even have to register your credit card or debit card in order to get started with the free plan. And I think it's pretty amazing with the data and the results it shows up. Yes, previously, it used to support and back up with a bunch of different metrics. But now Even though the Da is not that much transparent, but still you can get started with. So it's like a great starting off point when you do not have access to paid tools, and you cannot spend zero hundreds of dollars on paid tools. You get started with your Keyba research. After that, maybe let's say you are getting some traction on your website, and now you are able to splurge some money on Keyba research tools. You could go ahead with AHF. This is PFA, the best Kea research tool, I would say, and other is SemRHh. Now, SEMrush is also offering a free plan. Would say it offers maybe about three credits every single day where you can use to maybe search for a keyword or maybe, you know, search analyze the traffic coming to your website or analyze the traffic coming to your competitors website. So whatever thing that you want to search on that platform, you are eligible to use three credits every single day. And this kind of a plan is something that is, you know, this plan is something that is possible at the time of recording this video. I'm not sure what's going to happen in the future. But this is just what it offers. Same goes with Uber Suggest. But the Uber suggest stands out in a way that it offers a lifetime a lifetime deal. That means if you want to purchase a plan, let's say you would like to, you know, do keyword research for your website itself. And there is a lifetime plan, which is by far the most cheapest out of HF and Samra Shan ubcdes. So you could go ahead with it. Or if you are an SEO agency and you are planning to do keyword research for your clients, you could also choose other plans which will allow you to do keyword research for your clients website, and you'll all have to do is just pay for a one time fee to access the features for lifetime. So I think these are the three best keywa research tools when it comes to paid plans, and these are the free Keyba research tools that I personally use so far, and I find that these are the best. I know you'll find other Keyba research tools out there on the Internet as well, but these are just from my personal experience, and these are just my personal preferences. HFS do not offer any free trial. They do not offer any affiliates. So marsh and AHF offer very similar, I would say, competitive pricing. They start about at $130 a month for their basic plan. Uber Suggest is very cheap, I would say, it starts from $20 a month, and it also offers lifetime value membership deals. So that is something that you would vouch on for that. And Uber suggest and also the public founders are the same. They are created by, you know, Neil Patel, and I would say he is a really great SEO guru. He has a great YouTube channel, and you could learn a thing or two from him on a YouTube channel as well. But a you are on this course. I don't think you'll find a need to go to XO channel and search for any other thing that you would want to learn. You'll basically find all the things about local SEO within this course itself. All right? Now let's move on to, you know, learning about two different main types of keywords. The first one is short tail keywords. These are going to be much more popular terms that are generally one or two words. These are popular but not overly specific. So for example, I search for area rugs or maybe even running. So these are short tail keywords. Then we have long tail keywords. They are more specific and targeted phrases. So if somebody is looking for rugs, you'll find different sizes, different colors, different textures, and different materials for the rugs. These generally convert error because they are more specific, and people are looking for something that they are already determined that they are interested in. So I could say that long tail keywords are subcategories of short tail keywords. So the reason why you would want to do keyboard research is because you want to make sure you are targeting all of the different things that people are actively searching, and you can present them with a solution on your website. I hope you guys found this video helpful. If so, please make sure to stick throughout this course till the end. And, you know, if you have any questions, you can always drop it down below, and I'll make sure to respond to each and every one of your questions. Thank you so much for watching this video. I'll see you guys in my next video. Take care. 14. What is Search Intent & Why it is important: Right. So in this video, I'll be answering the question, what is search intent? So search intent is the reason why someone is actually searching for something online. It's the goal behind search phrase and what the potential customer or a person is looking for as they type something into search engine. For example, it can be a search for a specific brand, simple informational search desire or to purchase something. So and intent to compare or even just a combination of all these different things depending on how long the search term is. So you might be wondering why is search intent important? For SEO purposes, you need to understand what people are looking for when you're targeting specific keyword. If you know what people are looking for, you can provide with right content and the right solutions. So right here, you can see that marketers can serve the right content and solve the problem presented by a potential customer. So there are different types of searches. There are four different types of search intent, the navigational, informational, commercial, and transactional. Now, commercial and transactional, these are the two some searches that kind of fall into, you know, these different categories. But but to keep things simple, navigational is someone looking for something specific, like looking for, you know, Facebook. They are not just going directly to Facebook's CRL. For navigational intent, people are just looking for a specific website or a specific web page that they have already visited before. Next is informational. This is a research about a topic. If I go to Google and I type what is Dividen Investing, I get definition as answer. I'm looking to research a specific topic and basically, if you search if you see about everything Wikipedia ranks for, if somebody is searching for something specific, like related to war history, politics, that's informational search. We have commercial intent. This is research before purchase, and sometimes it could be people comparing a couple of products. It could just be people saying, what some of concerts near me? What are some of the best Italian restaurants near me? While people are looking to purchase something, they're basically starting the process of the research before they purchase. If I start looking for what are the best paint colors for a bedroom or what are best SUVs for a family of four. I am basically starting to research before I purchase something. But I'm not actively looking for something to purchase. That's the difference. I'm still looking for information, so this is still going to be a commercial search because in future, I might purchase this product or a service, and that's why this kind of a keyword falls into the commercial intent. Now, instead of concerts near me, if I type in a specific band or the artist name and say that concert tickets, that bands are the artists concert tickets, then that's going to be a transactional search. If I search for Duipa concert tickets, this is a transactional search. This is where somebody is looking to purchase something actively, and they're looking to buy it right now. So that's a transactional intent. Now, lastly, before I end this video, I would just like to give you a quick test just to see if you have understood about the concept of search intent. I have a bunch of different keywords right here, and I would want you to pause this video for a moment and answer the question by yourself, what each and every keyword has a search intent. So the first keyword is SEO company owned by Pre Rc Meta. I own NSO company net Mafia. If somebody searches for this particular keyword, what kind of intent the search has? I want you to answer this by your own before continuing watching this video. I hope you answered the question. It doesn't matter whether it was right or wrong. This is a navigational search intent because the person has obviously visited the website before, but the person doesn't remember the brand name or doesn't know the domain URL. That's the reason why they are entering the keywords, the SEO company and owned by the owner. And they are looking to go over to the website URL from the search engine results. And that's why the intent over here for the first keyword is navigational. Next, we have the keyword, which is important local SEO tips. This is an informational search intent because over here, the person is looking to gather information. The person is actively looking to expand their knowledge to gain some insights. Obviously, the results that they are going to get would be mostly block post or maybe YouTube Videos, which will knowledge, which will teach the user how to go about it to optimize their page locally for local SEO. That's an informational search intent. Then we have Link Building service as the keyword. Now, this is a transactional intent. Why? Because the person is actively looking for something to purchase the service. Are looking to purchase this service in order to get started with Link building. And that's why this falls under transactional keyword, a transactional search intent instead of a commercial intent. The last keyword, which is best SU companies in Mumbai, falls under commercial intent and no transaction, because over here, The user might find a bunch of different SEO companies who are there in Mumbai and they offer pretty much similar services. Here, the user can compare between different companies and the services and the kind of features that they offer. So this is where the intent falls under the commercial category and not transactional. So I hope you guys, you know, answered these these search intents for each and every keyword. If you got all the keywords, all the answers as correct, you should know pat yourselves on your back. If not, that's totally fine. But, you know, obviously, you got to learn you got to learn a thing or two about search intent. So obviously, you are not here to win a race or just to prove yourself that you know everything that has to be known about local SEO. You're here to learn something new, and that's perfectly fine if you got a thing or two, maybe wrong, if you misinterpreted anything. You can just rewatch the lectures over and over again. Nobody's going to stop you. I would just recommend you to not proceed if your foundations or if your concepts are weak, because all these things are kind of stacking up on each other. If you just are jumping from one topic to another, before getting a whole grasp over it, you're not going to understand anything later on in this course. So till the time you do not understand anything, even if it means that a single word is misunderstood or you just lost interest right then in there. And completely after that, you're blank minded. I would recommend you to start the lecture over again, bring your foot focus back to this course and start learning everything, right? I'll see you guys in my next videos. Take care. 15. Important metrics to keep in mind while doing Keyword Research: Right guys. So in this video, I want to focus on the important metric for you to focus on while doing your keyboard research. So without wasting any time, let's just jump right into it. So first and most importantly, the metric that you need to focus on while doing keyboard research is search difficulty. Now, what does it mean? So Search difficulty is a metric which measures how hard it is to rank for a specific keyward in the search engine results page, which is CRPs. It is typically influenced by the strength of websites currently ranking for that particular keyword. Now, why does it matter? So understanding such difficulty helps you assess whether it's feasible to target a specific keyword based on your website's current authority and SEO strength. So High difficulty keyword means it's a competitive keyword with strong contenders in the rankings, and low difficulty keyword means it's easy to rank for that particular keyword. Next comes your search volume. All right. Now, the word itself is pretty clear to understand. Search volume indicates the number of searches that are expected for a keyword over a certain period, which is usually per month. If I say that a particular keyword like best SEO companies in Mumbai, this particular key phrase has about 100 SV or search volume, which means 100 search queries are happening every single month. 100 people are searching for this keyword on search engines like Google and Bing every single month. Why does it matter? So basically, this metric helps you gauge the potential traffic you could attract to your website if you rank well for that keyword. A higher search volume suggests a greater potential audience, but it often comes with increased competition. Now, this kind of correlation is not always true. Sometimes a keyword with high search volume and low search difficulty is, it's like a golden treasure. This is what you need to aim for. If you find a keyword with this kind of metric, then this is the kind of keyword you should list down and narrow it down, and this is what you should aim to rank for. Next comes your search intent. This is something which I'm pretty sure we have covered. Search intent is basically the intention behind the user search query. It categorizes what users are likely to be looking for when they enter a specific search query in the search engine. These kind of search, intent includes like informational, navigational transaction and commercial. These are the things that we have already covered in the previous videos. Now, why does it matter because obviously we want to make sure that the content that we are going to curate for our user search query aligns with the user search intent. If the user is looking for some informational content and we are trying to sell our service of product then it's a no match. It's going to lead to a bad CTR, which is click through rate. If the user's intent is not matching with our content itself, people are going to jump off instantly back to the Google search results, and they might land up on different different block posts or different service page that they are looking for, which fits their search query, their search intention. So this is what we have to keep in mind, whether whether our keyboard is actually aiming for transactional, aiming for commercial or navigation or informational keyboard. Lastly, this is CPC, or I should say cost per click. So cost per click. Now, this represents the cost of an advertiser who pays each time a user clicks on an ad targeting the keyword in paid search campaigns. Now there are so many different kinds of platforms where people can pay to advertise their website. Their listings, right? There's Facebook, there's Instagram, there's Google's own Google Ad word, right? So you need to make sure that the keyword that you're trying to rank for, if it has a higher CPC volume, which is if the keyword itself costs about $5, that means, you know, that keyword has the potential to bring back ten times the ROI of that CPC, because this is primarily a paid search metric. It can provide insights into the potential value of organic keywords. High CPC value indicates that a keyword has a higher commercial value, suggesting that ranking for this particular keyword organically could be highly beneficial without spending for every particular click for that particular keyword. So yeah, these are the four metrics which are crucial when you're trying to do your own keyword research. If you keep these metrics in mind while doing keyword research, you know, it's pretty much going to be easy for you to do on page and off page SEO work and organically rank on your Google serves. 16. How to do Keyword Research for FREE using AI Tools: Today, I'm going to be showing you all how to find and do keyword research for free so that you can easily rank with no competition. So far, you have learned what is keybard research, why do we need it, and the most important metrics to keep in mind wile doing keybard research. Now, you won't have to pay for any expensive tools, and we will do keybard research using AI for SEO. You'll have a much better chance in ranking. Here's how to do keyword research for free and find low competition keyword topics. First and foremost, I'll go to HF free SEO tools, and as you know, HFS is one of the most popular tools just like Sembr suggest. Although these are paid tools, but HFS does offer few of the tools like free SEO tools. It doesn't offer any free trial or a free plan, but it gives access to a few of the tools which are there for free of cost. You don't even need to sign up for it. So right here, you can find free keyboard generator, free keyboard, difficulty checker. You could even do keyboard research for YouTube. You could do keyboard research for your products that you sell on Amazon. You could even do keyboard research for Bing Search engine. So I'll just click on Free keyward generator. And right here, I will type for, you know, keyword. Like generally, it should have about two or three words. Should be long tail keywords so that it's going to find us some low competition keywords suggestions. So I can enter something like I can say something like SEO services or not just SEO services. That would be a really broad topic. Let us just niche down and talk about Link building. All right? So I'm going to say Link building. Hacks. I'll find the keywords. Now you can see the country selected was United States. I could change that to other things as well. You could find exact and partial match in the phrase match tab, and there are questions as well. If the questions are not available for the keyword that you entered, it won't show up and you can find that the Link Building acks keyword is available. But the keyword difficulty is medium. So three series would be shown like easy, medium or hard medium is when something which is higher than 30 to 50, and above 50 or so would be hard and below 30, I think it would be easy. Earlier, it used to give the exact score of the keyword difficulty, but now they have updated their tool and they are just showing uh, you know, easy medium and hard. All right? The volume is less than 100, so it doesn't make sense to rank for this particular keybard. Let's try to search for nerd the niche. So I could say something like maybe let's just say bird watching. If I'm, you know, around if my website is around Travel Niche, then I can say something like bird watching. So you can find few of the keywords which are easy and have volume greater than 100. So bird watching gifts, bird watching camera, bird watching meme, best monocular for bird watching. These all have such volume greater than 100, and these are pretty easy to rank for. If you go to questions section, you'll find few of the keywords and key phrases around which you can build content, which are easy in terms of such difficulty, and the volume is also less than 100. So I don't think it would make sense to rank for these keywords, but I would go ahead with the phrase matches which bird watching, bird watching camera, bird watching mean, and all those different kinds of things. So things like bird watching gifts, bird watching camera are typically around transactional commercial intent. So that would be really, you know, redirecting the traffic back to our money page. So we can export this to our Google sheets, and we can create a column where it contains all the keywords. Besides that, we can have a column with keyword difficulty, Keyword difficulty score, then the search volume, the search intent, and the CPC volume. CPC, I would say value. CPC cost per click value. Now, this is just using the Kea research tool of HF, which is completely free of cost. Another way to go about it is to make use of Samh plan. Now SamraH has three different pricing tiers. You can see Pro Guru and business, and it starts at about $130 per month. You could go for a free trial of about seven days. You need to enter your car details, and they're pretty much good to go, I would say. If you are using this tool for the first time, I think you should definitely charge their free trial, and you'll get access to all the different things for free of cost by just entering your credit card or debit card details. And you'll be charged after that, but you could cancel it anytime before the renew period starts, and you could leverage all the features that they are offering. And you can see that we could include five projects in the P plan. We can track 500 keywords. In Guru plan, we can track about 151,500 keywords, I would say, and many other things. So once you log in, what you can do is You can just go back to your Semirh home page. Even after signing up, you can still doo few of the things. You'll be restricted to just use three or four credits every single day. That means you can either search for anything, whether it's, you know, analyzing your backlinks, whether you're doing keyword research, whether just analyzing your domain traffic, and analyzing how your website is performing. Any of the searches that you're doing in these keyword research tools like Semsh Userst. They will have certain number of credits that you can utilize every single day. So I'll go over here under keyword overview. And I'll just search for one key word. Let me just type out bird watching. Again, I'll just stick with the same topic, and I'll search for this. Now I can select the country. I can select the state if I want to rank locally, since you're a local business and the course is centered around local SEO. Ideally, you would want to stick with this location itself. But when you're creating multiple pages and you're trying to rank for your on page and build some links, you should not restrict yourself with local SEO. I think local SEO will help you a lot when you do just do your Google My Business citations and a few other things that we have discussed in the past. But when you're trying to do keyword research, it will generally help you a lot, not just in local SEO, but in overall Worldwide SU as well. So I can just click on search, and let's see what kind of output it gives us. So you can see the volume is around 3,000. Keyword difficulties is around 53%, which is medium to difficult keyword. I would say and these are about questions related to particular keyword. You can find different variations. You can even find there such intent as well. The green stands for easy. Dark green stands for very easy, which is the keyword difficulty standard. 30 has orange yellowish mark which is possible to rank for. This is also possible, but this is difficult to rank for. Here, as I scroll down, you'll find a bunch of different things. You'll find the sp results. You can find the top ten performing keywords, although not all the data will be shown to you because you are on a a free plan. You have just signed up. Nothing else has been going around. So this is what you'll see. Ideally, if you are on the paid plan, you'll also find an option to use a bunch of different filters like setting up the difficulty 1-10, setting up the volume from sorting the keywords with, volume high to low, and then you checking out the cost per click for each and every keyword, you can find the intent right here, which is informational and things like that. I think Samras is a really great tool. This was the second way to go about it. The first was HFS we can see right here. This is the second method. You can even use Uber Suggest. Let me show you how it works. Right here under Uber Suggest, after logging in, I can go back to keyword research section. I can go over to keyword ideas. After typing in, maybe let's just say bird watching. L et's search and see what kind of output it gives us. You can see out of three free daily searches, I have used about one and two are still available. It's going to take some time to give us the output and display all the results. And you can see we can filter out. Volume should be in the range of thousand to 10,000. We can even make it easy, and we can apply a bunch of different other filters. This is the kind of thing. We can sort this right here, we can sort the volume, and you can see keyword ideas like a bird watching spot. This is the location G in India. There are a few quotes, sanctuaries, you know, binoculars to buy. So you can find CPC. Now, based on the country where you are located, the currency of the CPC might change. Since I live in India, I can see the CPC in Indian Ropes currency. But if you are based out in Europe or US, you'll find dollars euros in the form of currency right here. You can even find how often this data is updated like within three months, four months, and so on. So this is another way to go about. Now we are going to look at some other less data driven ways to find keywords because the good thing is with tools like Samas uber sites, and AHF says, you can get free version, but it's limited. Now, the trade off is the method that I'll show you. Okay? They are less data driven, so they aren't going to be 100% accurate always. You'll have to do some manual scraping, which is going to take some amount of time, but that is the trade off. And you know, that's because you're doing it for completely free of cost. So we'll be using our Gemini, if you're not paying for the AD GPD plus subscription, you can utilize Gemini, and the kind of prompt that I will put in will be, I'll just copy the prompt right here. And I'll go to Gemini. I'll paste the prompt. So the prompt is that give me a bunch of different keywords related to my niche, which is SEO and their competition, search volumes, search intent, and CPC. Make sure they are questions. So if I'm saying that they are questions, obviously, Most of the times the intent will be informational, but sometimes what might happen is that a few of the search queries might be that what are some best SEO companies in Mumbai? So that becomes some kind of, I would say, commercial or transactional intent. So you would want to make sure that you're also listing out all the metrics that are required for you to judge and analyze which keyword is best for you to go ahead with. Then you are also telling Gemini to rate the competition score out of fi where f being the highest and zero being the lowest. So you're also giving the range to bifurcate and categorize these different keywords based on search difficulty. And give me a list of 20 very low competition score keywords of zero. Now, present output in a table format, a table format. So once I enter this output, what it's going to do is Gemini is going to make use of Google Keyt planner in the background because Google Keywar Planner and Gemini are both created by Google. So in the back end, it's going to leverage the data from, you know, Google Keyed planner, and it's going to result this kind of output, where the competition is three, you can see three, two, search follow, you can see, and CPC also. Now, since it is using Google Keyword Planner, it is not going to be accurate in terms of organic, organic data, organic keyword data, but this is the trade off since you're using a free AI tool. If you want some kind of accurate results, you could go to CA GPD and purchase the GPT plus subscription, which costs about $20 a month. But I would say when you're doing keyword research, don't completely rely on Cha GPD and AI tools, if you're spending money. If you're not spending any money and you want to do everything for free of cost, use AI. If you're spending $20, go ahead with Tubo Ses $20 plan, I think. I is available where you could analyze keywords and do all the Keo research for at least five to seven websites. So I'm not saying that doing Keo research with AI like Cha GPT is bad because in the later sections and the later videos, you'll see that, you know, that you can utilize LGBT plus to do your on page SEO and link building stuff. But when you're doing keyword research, if you're spending money, first spend money on your keyword research tools because they will be really data driven tools. They will give you a really comprehensive data and which will give you a better idea to which keywords to narrow down to and for which keywords you should rank for and build content around. I hope you get the point over here, I'll paste the same prompt, and when I paste, let's see what kind of output it gives. Web pilot is one of the plugins that is available within C GBD plus. It's going to scrape out all the Internet and the websites available on the Worldwide web, and it will actually make use of the Pandas library, which is Python library, and it's going to generate the data and present it in a tablee format. Now, the tablear format that it is going to present might not be in a very structured format like how Gemini gave us. It's going to be somewhat in this kind of, Pythons dictionary or list kind of a format. Anyways, your end goal is to get the data and so that you can analyze which keyword is perfect for you. So that is the main thing, not how the output is being structured. Once you do this, you you're pretty much good to go. So let's just give it some time, maybe about 40 seconds, and let's wait for it to give us the output. Sum. So now you can see after some error it occurred, you can see it gave us 20 very low competition keyword results. You can find that these are based on questions. They are not just exact or partial match phrases. They are actual questions for which we can write content around. You can find competition. These are super easy to rank for. These are search volumes. There are search intent and the CPC as well. I believe the CPC is based on the US dollars and North M Indian rupees. So yeah, this was the third method to, you know, research keywords based on different tactics. Fourth method that I'm going to show you is to go to Google, search for site q.com. Or red it.com, and then enter your niche. So since I'm trying to scrap keywords related to SEO, I'm going to enter, and it's going to list down all the SEO related questions that people have been asking on different forum groups like RA and edit. So now what I'm going to do is I'm going to make use of Harpa AI, which is a chrome extension tool. It's free of cost, which you can use in your Chrome browser. Once you click right here, This is what it's going to show up. Now, with the help of Harpa AI, it's going to make use of, you know, a bunch of different different AI AI tools, like there is a GPD model. There is sonnet, there is GBD four, GPD 3.5. There is Gemini, there is claw AI. Now, what I want you to do is if you're not paying for C GBD plus subscription, you can make use of claw AI, and you select it. Once you select that, make sure that this has been tobd on, that means it can read the data on the current search results page, and then type in some kind of command, something like grab All the titles from this search results page. Once I hit Enter, what it's going to do is it's going to extract all the questions asked for each and every page. You can see right here. Now, Claude AI, I have seen and tested multiple times. Claude it's kind of weird. Sometimes it might not work and give us a result that, you know, it might not extract all the things because it might say something like that. It has some P wall. It's definitely not going to happen if you're using the Gemini Gemini AI. In Harpa, you need to make use of clawed EI or the GPD four. GPD four will only work when you have purchased the GBD subscription. And you have also, included your APIKey. Right here, you can see API Key is something that you need to enter. It will get hidden. And you need to log in to your clawed AI as well. You need to log. And sometimes it might log out because it has some session duration during which it lasts. And basically, once you get all the things, all the, you know, output that it gave you, you can just put all these things in your Google sheets. Right? You can create a Google Sheets and manually scrape out the search volume search difficulty, CPC, and the search intent behind each and every keyword. Right? You could do the same thing for edit as well. You can do red.com instead of or.comOR qr.com. I don't know how it's pronounced, but I hope you get the point. So I think Harpa AI is also a really cool tool, which you can use. Just make sure that you're toggled on this reading the web page and Claudia. If you can't get the results with Claudia, make sure you use the GPD four plug in. And you enter your API Key details. API key details would be found in sings, inside your GBD, under connected apps, or I would say somewhere around general or so, you might find you'll have to refer through the documentation part. I'm not pretty sure where you'll find the API itself, but you'll definitely find in the documentation part. So once you find it, you can paste it inside your HRPA AI and You know, that's how you'll get all results. So this was the fourth free method to do keyword research? Let's look at the fifth and last free keyword research tool. So I could make use of something like Let me just just search for one of the questions that Harpa AI extracted, something like what is the most interesting part of SEO. So if I paste the same question right here, let's see what kind of people also ask kind of section. So you can see what is the best part of SE or what's the most important thing about SEA? What's the most challenging part of SE? And if I click on any one of these things, you can see two other questions just popped up, like which SO is the best? What is the biggest factor in SEO? So these are really low competition and high volume keywords, which you can rank for, and you can even list down in your Google sheets as well. So these are the five best keyward research hacks and tools which you can utilize in your keyword research tactic. I bet no one is teaching this. Everyone is just recommending you all to pay for war research tools like SemR, AHFS. But I think in the age of AI, you don't have to, you know, spend a single penny just to start with. Once you get some traction, you can always upgrade, but just to start off, can technically use AI and a bunch of different free tools that we just discussed to do Kea research. Stick with me throughout this course, and you'll learn a bunch of other things that I bet no one will teach you ever in the SCO course. 17. How to Spy on your Competitors using AI: D guys. So in this video, I'll be showing you all how to actually spy on your competitors and check what kind of keywords they are using and what kind of keywords they are using to rank for higher on Serps. This is something that we can do pretty much using any SEO tool like HF Semobo suggest. But the problem is they are pretty expensive, and you could do it with fraction of cost using AI. Right here, I'm using Chat GBD plus subscription, which costs about $20 a month, and with help of this GBD plus subscription, you can't just only spin your competitors. You can also do keyword research, which you've discussed in the past. You can even do some on page SU optimization. You can even li you can even build backlinks back to your website for free, which will cover later on. So I think that's the reason why spending on CGB Plus is much more, much better than just spending on ACO tool. So right here, what you'll do is once you purchase your CGB plus subscription, you la to click on the right panel, or I would say side bar and search for explore I would say, plugins. Once you explore plugins, search for web Pilot, click Start Chat. Once you go over there, you la to find your competition. Now, Since you're not using any SEO tool, you wouldn't know who your competition is. If you know, that's very good, and that's a great starting off point. But if you do not know who your competition is, what you could do is you could just paste this prompt in your web pilot, which just give me a list of 200 Niche related websites. Now I can say something like SEO related websites that accept guest post or a guest post. But you know why? Because they have a bunch of different block posts published on their website. And we are also saying that note, I 1200 sites that I can reach out to in a list with Raw URS. Now, this is particular prompt that we'll be using to build backlinks. Later on, you'll see. But this exact prompt can be come in handy when you're trying to you know, find your competition. So once I hit Enter, let's give it some time. And what's web pilot going to do? It's basically going to scrap out entire Internet and, you know, basically just search for related websites to your niche. And it's going to list on all the, you know, I would say, um, the raw URLs and the links to their website. So once you get that, what we'll do is we'll find their XML site map. So first, let us give it some time. Okay, so it's listing out all the different kinds of websites, although it occurred some four or four errors or some missing pages in few of the websites, but it did give us ten, you know, guest posting websites. So you could actually go to like this, I would say, search engine watch. We can go right here. And, you know, we can search for a bunch of different other you know, I would say their website. So let me just write my own website as an example like Net Mafia ot Co Rot in. And this is SEO Matter Tool, which you need to go to find their site map. So once you click on Submit, you'll exactly know the URL to find their site map of the website. Now, site map, as we've discussed earlier, is just a file, which says the content and the images and videos that are present in the in the website itself. So you can find a bunch of different site maps. We require the post XML site maps. I'm just going to copy this. I'll go to a new tab and I'll paste this exact URL, and I'll make use of HRPA AI. So here I have Harpa AI Chrome extension tool using Cloud AI. I'll enter the prompt, grab all the keywords. This page, this website is ranking for or I could say grab all the keywords from this page. All right. Let's give it some time and see what you can see that sometimes Claudia doesn't behave exactly how we expect it to. In that case, we could see if Gemini would help in this case. I'm just going to give the exact same prom, I just grab all the keywords from this page. You can see the kind of reason it gave that I don't have access to particular web pages or documents, but now Gemini gave us because this website itself, which is my website doesn't require any pall or any kind of lead magnet. I have not embedded any lead magnet or any opt in firm yet If I do in future, Gemini won't be able to extract all the keywords. So you can see, these are the keywords. This is not exactly what I'm ranking for. So the Gemini output is not accurate. Let's shift to JAG BD four, and we'll give the exact prompt, which is grab all the keywords from this website domain. Or we could even say something like grab all the titles that this page is ranking for. I could say grab all the titles from this. Okay, I figure out reason why even Claude or Gemini is not able to give because we haven't toggled on. So we have to toggle this on and let's wait and the kind of response it gives us. We can see conversion focused, yes. These are the particular keywords that I'm ranking for, and I'm happy that this gave us the exact result, which I expected it to. You'll need to make sure that you double this on. If you have not toggled this on, it won't work for Claude or Gemini or Cha GBD four. Once you get all this, you'll need to manually scrape that what kind of search difficulty this keyword has, how much search volume it has. What's the CPC value and a bunch of different other things? All right? Once you do this, you can check out my videos about, you know, on PageSU secrets that will help you rank high on search results, and basically which will help you create content that will actually beat to your competition. So basically, this is how you spy on your competitors, see what kind of keywords they're using and trying to rank for. Then you can build content, which is better than them so that it will help you beat them in competition. Fine. Yeah, that was pretty much about, that's pretty much about it from my side. In the next video, you'll see how to create topical maps with AI. 18. Plan Out New Content with Topical Maps using AI: Right, guys. In this video, I'll be showing you guys how I automate topical maps using chat GBD and AI. Now, topical maps basically means that you're trying to create a mind map or a structure, a diagrammatic structure, which will give you a clear cut idea on which kind of topics you need to create content so that you can rank higher on search results and ultimately out rank your competitors. So I'll show you my best workflow. Many of these can be done for free. So let me run you through some of my favorite methods. First and most importantly, is to always know who your competition is. So finding a competitor that's already ranking really well will help a lot. You can make use of tools like Samra Shoo suggest the free tools, and the free version I'm saying, now, you could enter your competitors URL right here. You can find one of the top performing pages. Once you find that, you could go to SEO meter that we saw in the previous video and then find the XML site map. You find the XML site map, which would look like this. Then you can copy the entire site map like this, and what you can do is, let me just copy this entire site map. And then I will go to Cloud AI, sign up using your Google account or any other account that you are using, and you can just paste this. Now, once you paste this, sometimes what might happen is, it can be pasted. It can be used as a text format. So in that case, what I'll do is, I'll just make use of copy fish, this kind of, you know, this kind of tool will actually help me take a screenshot, and using this screenshot, it will actually gather all URLs, right? So I can just copy this part. I can go to Cloud, I can paste this URL. All right, I can paste all the URL and at the start, I can make use of a prompt. Now, this prompt can be something along the lines of organize this information into semantically optimized topical map. This should include categorizing the URLs into main topics and subtopics based on what is already working in our niche according to our competitors site structure. So for now, I'm using my own websites site map as the competition XML sitemap, and it will just still list down that. For E commerce SEO. It's listing out that we built out social media for E commerce. Then for technical SU, there is post related to SSL certificates, Schema marker validator, finding site maps, programatic SU. For local SEO, there is post related to GMB optimization, then there is for guest posting and all. You can find a bunch of different things which it has categorized. Now, it happened completely free of cost. You did not have to pay a single penny for it, and You know, these are some of the basic things that we have already learned in the previous videos to find the competition and spy on them, right? Another way to diagrammatically represent this and generate your topical map without even knowing who your competition is, just go to your chat GBD. Make sure you subscribed to the LS version or the GPT four model. Explore the custom GPDs, and search for AI diagram design. Once you click on Start chat, just go right here and enter this particular prompt, which is to provide a list of then you enter your niche. Instead of SEO, you could include any other niche. It could be your travel niche, it could be electronics, it could be edge wa, anything, and related categories with tens of topics, each semantically relevant for SEO, and then map them out in a hierarchical diagram format. So let's enter and wait for it to generate the response. And let's go to give us an SVG format, which we can download and see how it looks like. So basically, it's going to form like a mind map structure, a tree like kind of a structure, which will give us an idea that, okay, we can categorize each and every block post that we'll publish, like for on page, for Local SEO, for off page, for technical SEO. Okay. Under Local SEO, what kind of topics that we can build content around? Under Google My Business, what are the posts that we can publish, and so on and so forth? So let's just give it some time till it gives us the entire information. It might take some time because it's generating the entire image. So you can see right here, it gave us the result. If I click on download file, it's going to download the SEG format. If I see, you can see right here that it has mapped out the main categories. So for Keyword research for on PageSO, for of PageCO, technical SEO, content SEO, and so on, and it has branched out the subtopics as well underneath, and it has organized it in a very tidy fashion. You know, you can see right here. Now, one of the great things about this is that you're avoiding keyword cannibalization. So for example, if you're doing additional keyword research, you might have, 10,000 keywords, just to save an example. And then you'll have to sit through and manually filter out because GPD is going to do it accurately because it has many tokens. So what I'm saying is all in all, that making use of topical maps is a great way to avoid keyword cannibalization. If you don't know what keyword cannibalization You can refer to the video in this course itself. Um, keyword canialization, in general, basically means that when 20 pages are trying to rank for the same keyword, but the content is somewhat different, and they are competing with each other and hence, none of them rank higher on search results. So that's basically what keyword cannibalization actually means. So using these methods, you know, you can map out your topical map. Now, lastly, before I end this lecture, what if people who are not subscribed to the GPD four model? Can they even generate topical maps? Yes, obviously. This particular kind of a prompt they can use. They can go to chat GPD. They can select the 3.5 or even GPD 40, which is slightly advanced model, which is higher than 3.5 but lower than the advanced four model, and you can enter this a prompt. Instead of the niche, I can just type in something like SEO. Once I hit Enter, let's see what kind of response it gives us. You can see keyword research is one of the main category. Content optimization is one of the main category under which we can create content for SO friendly URL, canonicalization, URL parameters, all texts, and so on and so forth. So it has given us a bunch of different options. You know yeah, that's pretty much about it, how we can generate topical maps using AI and other free tools. If you guys are enjoying this video and the entire course so far, please make sure stick till the end with me throughout this course because you're going to learn a bunch of different things that I bet no one is teaching in the SCO course. 19. What is On-Page SEO & Why it is Important: Far, in this course, you have learned how to build citations. Why are they important, how to actually use GMB, and how you can bring traffic back to your website using GMB. We have seen in the past that how to create a GME listing, how to optimize it, how to get more reviews, how to get positive reviews with keyword stuff, it is optimized for keyword. It has some relevant details of your business, how to not get negative reviews, how to make use of GMB posts, and a bunch of different things. So I don't think you should have any problem in those areas. Also, we have learned how to do our keyword research using different AI tools, and we have found all the best keywords for our business. Now, using those keywords, I'll show you how to craft content using AI in the following videos. However, the search engine algorithm can't always determine if your content is quality and would be an exact match for users search query. So we need to structure that content correctly on our website, so Google's algorithm knows exactly what our website is about. Again, what is on PageSCO then? So any modification you make on your website to increase its exposure is referred to as on page SEO or sometimes referred as onsite SEO. You could do things like changing the H one tag or maybe the title of your page or the post or maybe even updating the metodscription. All these instances are considered as your on page SEO improvements, and all these things will be done on your website. That's why it is called as on page SEO. Now, I've just created a meme so that you all would understand the concept of on Page SEO very clearly. So you can see this is a pretty, common meme. I'm pretty sure you must have seen this mean that there is a supreme leader and all the other, you know, followers and eing down. So SEO title sits as the supreme leader in on Page EEO, and URL and page title serves as the minister, I would say, you know, the right hand and left hand of the supreme leader. So the servants are like I wouldn't say, servants, like surveying, which are h2s3, images, the content itself, better description, the linking structure. All these things are also part of your on page SCO. But the three main supreme leaders are your SEO title, the URL, and the page title, which is often referred as H one tag. Now again, this 1h2h3 are nothing but heading tags, right? So still, if you're confused about on Page SEO, and you haven't understood a single thing about on Page SEO. Don't worry. I'll make the explanation so easy that it would be even easy for a 6-year-old to understand what on Page SEO is about. So you can see there is a GIF over here of a library and people finding books and reading in the library. So consider your website is a book in a big library. Just like books have covers titles and pages, your website has a home page. It has titles and content in that web page. Imagine there's a very smart librarian named Google, who helps people find the right books. When someone wants to find a book about dogs, they ask Google, the librarian, to find that book from the shelf. You give your book a clear title, just like how each and every web page has a title, you give your book a clear title like all about dogs. The librarian knows it's about dogs. Since we were talking about the H tags, h1h2 and H three, inside the book, using the same analogy, you use headings like different breeds, how to take care of a dog. The librarian can quickly see what's covered in the book. Now, a web page might or might not have images, but it's definitely going to have content. Using the same example, you write clear and interesting stories in your book about dogs, and you include lots of colorful pictures which makes it fun and easy to read. So In addition to this, URL is also one of the supreme leader in on page SEO, isn't it? So you make sure that each page in the book is numbered and organized. So the librarian can easily find a specific part within the book, and that's how they will be able to skip different chapters in that book. Internal links could be associated with something like sticky notes. Let's just assume for a moment that you add sticky notes in that guide in that notebook to guide readers to other important parts of your book, like C Page ten for more about dog food. So this is how on Page SEO actually work. When someone asks Google, the librarian for a book about dogs, the librarian looks for books with clear titles, organized content, nice pictures, and helpful nodes. If your book has all these things, the librarian will show it to the person looking for the information about dogs. And that's how your content will rank for the exact search query. So on Page SEO is all about giving your website a clear and interesting title, organizing your content with headings, writing clear, helpful information with nice pictures, using easy to understand page numbers, adding links to guide visitors to more content. And by doing all this, you help Google, the librarian, show your website to people who are searching for what you have to offer. 20. How to Optimize Page Title: Guys. Welcome back to another video. In this video, I'll show you how to optimize your page title to increase your click through rate ratio. So there are three things that you need to keep in mind. First and foremost is to make sure that whatever keyword or the key phrase that you're trying to rank for, you include that in your page title itself, and it should appear at the beginning of the page title by making sure that the keyword is used exactly how it is and not making any variations in it. Give an example, here's a blog post of my business website. And this right here, what you can see, is not a page title. It's an H one tag. It's the heading of the page. To see what your page title is, you could install the used SEO or rank math plug in with whatever CMS tool you're using, whether it's Wordpress, ix, Shopify, whatever it is in your case. You'll find some kind of SEO plugin, which you can integrate it with. If you're using WordPress, I would recommend you to go ahead with US SO. Right here, Whenever you edit with Elementor, because I'm using this as my page builder, but even if you're not using any page builder like Elementor or DV, you'll have the WordPress editing format where you'll find used SO at the bottom of the page. But if you're using Elementor as your designing element and the page builder, you could go right here and under UST SSO, you can click and you'll find what your focus key phrases. So to give an example, when you create a new block post, let me just show you in a minute. Here I have an option to edit this post. If I click right here, you'll find that this is how the used EEO actually features in our post itself. So at the top, you first insert the key phrase that you're trying to rank for. In my case, this is Google Knowledge Panel for Artist, and the SEO title is Google Nolege Panel for Artist. Optimize and maximize visibility after colon. You can see right here. So the essential thing over here is to make sure that your key phrase appears at the starting of your SEO title. Now, this title will appear in your SOPs. That is your search engine results page. So whenever someone searches for this particular keyword on Google, they will find this kind of a Sur result on their results page, whether it's your mobile view or Dest. This is how it will appear for Desktop U, and this is how it will appear for the mobile view. You'll find the image, you'll find metod description. Now metod description is just an overview of what the page is all about. So you could include the other things as well. Along with your keyword, you need to make sure that keyword itself is also included within metodscription. But the important thing when you're trying to optimize your metod description is that it needs to be click Batty. The title itself needs to be click Batty, because you can see right here, you need to maximize visibility. You can maximize visibility and optimize it. If you click on this article, you'll learn more how to increase your visibility. Right? So that's what click Batty actually means. That means your title is so catchy and it's so powerful that it makes people want to click and see what the content is all about. So that's essentially clickbait means. So you need to make sure that your title and metad description is Click Batty. Another thing that you need to keep in mind when it comes to writing your metod description is that metad description should also contain other transformative sentences. If I ever actually wanted to create a metod description, I'll make sure that there are other things stuffed in my meted description, like learn to manage and enhance your panel effectively. Lastly, this is like a call to action. You'll see the first line itself says that boost your visibility with a guide. So it essentially gives a t or it's a teaser or a trailer to your blog post. So that's what meta description is about. Now, if I had to view this, again, this entire STs you know, ratings and all how good my title metod description, all that is. I could just view the same thing within Elementor itself by just clicking right here. I can click on this icon. I can click on U SCO. And right here, under search appearance, I will find what my title, what my slug, URL Slug, and what my metod description is. Essentially, this green line will show up when you make sure that your SEO title and metod description are within the appropriate character lengths. Title needs to be under 60 characters in length. If you go beyond that, if I add any other characters, you'll find that it shows a red signal. That means it is not properly optimized. Any other characters will appear like an ellipsis format, which means people will not be able to understand what this page is all about. We need to make sure that it's within 60 characters in length. For metod description, it should be under 155 characters. Now, lastly, as I said previously, that the title needs to be Kick Bt, and that's what you need to do. There are three basic rules that you need to follow. First, make sure that the title length is under 60 characters. The keyword or the key phrase should appear in the exact way at the start. Make sure it happens like that. Secondly, you need to make sure that your metod description is also present. Use some kind of a plug in, which will help you while creating your blog post or your website pages. This could be with the help of SCO or rank math, whatever plug in that you're comfortable using with, you could use it. So I hope you guys got the point on how to optimize your title and make it ECO friendly. In the upcoming lectures, you'll see how to optimize your URL, your images, and many other things that we have lined up for this course. 21. How to Optimize Page Title: Let's look at how we can optimize our page H one title or H one tag or some people might like to call it as heading one tag. Essentially, what this basically means is that whenever you create a block post or even a basic website page, the first text that appears at the top of the page is the heading page, which allows search engines like Google and Bing to actually analyze what the page is all about. Now, by default, when you make use of any other SEO plugins like S SEO or rank math, by default, whatever you set your page title, it will make the same as your H one title. So in my case, I had this as my page title, which is my key phrase appears at the start, followed by a colon. You could use other things as well like a separator, or you could use a hyphen or an underscore, whatever it is, you could use it. But just make sure that it is relevant to your title. Now, followed by that, I have this kind of a call to action or click Batty style that optimize and maximize visibility. Now this kind of title looks cool when you look at Serves, but it wouldn't be ideal for our content when we use it as forever H one tag. Now, by default, as I said previously, your SEO makes this SEO title, the page title which shows up in Serve the same as our H one tag. It will copy and it will use it right here as well. But you need to make sure that you mix up a little bit. That's a protyp. You need to make sure that your page title and your H one tag are a little bit different. You need to make sure that keywords are stuffed in both your page title and your heading win tag, but they need to be jumbled up. I'm talking about H one tag. The H one tag needs to be jumbled up. So all the keywords that you use in your SEO title, you'll need to use those all the things over here as well in the H one tag, but you need to optimize it and mix it up so that it doesn't appear exactly the same way, how it appears in the SRP results. So just like how I had the key phrase, which is Google nledge Panel for artist and optimizing visibility, All those words were presented in my ICO title, I have used those in my Heading one tag as well. But what I've done over here is that I've jumbled it up and I've formed it such that it appears as this is like a How to tutorial block post. How to optimize your Google knowledge panel, especially for artists in order to increase your visibility. This is what my Heading one tag conveys to search engines like Google so that it would show up this as an appropriate result for users search query. If you want to see what kind of heading tag that you're using, could click on any of the tags, and right here under whatever page builder that you're using, you could see that HTML tag currently being used is H one. I have other tags in my blog post as well. Like if I click over here, I could see that H two tag is being used. For this one, H three tag is again, H two tag is being used. This one, also H two tag. Let me find where I could see H three tag. So you could use h3h2, whatever tags that you're comfortable with. You don't go beyond H three tags, although there are H six tags in total when it comes to HTML. But generally, four, five, six heading tags are not actually recognized by Google, and Google doesn't value those tags when it comes to SEO. So just make sure that you optimize your heading one title properly. The H two NH three tags are also present in your blog post or your service page or whatever page that your website needs. And your keyword is present in all those heading tags. So I hope you guys found this video helpful. If you have any questions, you can drop it down below, and I'll make sure to answer them as soon as I can. 22. How to Optimize URL Slug: All right. Let's move on to another part, which is to optimize your URL. So consider on page SEO Mumbai India as your key phrase that you would like to rank for. On page SEO is the service that you offer. Mumbai India is the location where you offer your services. So since we are considering that you would want to rank for locally, and you're actually making use of a local SEO strategy. So optimization is just a reference to the keyboard. Optimization itself is not part of the keyboard, just for an example. So in that case, a good URL, or a good example of a URL would be whatever your domain name is, that is website.com, followed by a forward slash, you include the main service keyboard, which is on page SEO, and you do not leave a blank space. In URL, whenever you would like to leave a blank space between different words, you use a hyphen. You could use on Hyphen page Hyphen SCO, or another example, if you would like to rank locally, and you want to include different locations in your pages as well. What you could do, you could include your on page SCO, which is the keyword followed by a hyphen, the city, followed by Hyphen and the country name. Or you could even go about having another forward slash after on Page SEO, and then you could add a state forward slash the city. So that's the structure that you generally follow when you have same pages, but for multiple different locations, and you want to rank for different locations like that. So that's the structure that you follow. This is like a folder file kind of hierarchy structure that we have in terms of websites and all. And this is how generally you stick to this kind of a format. A bad example would be that you include all the things that you have in your page title or your heading tag. Like, your page title needs to have things like best services, your optimization, and all the click BD stuff. But that doesn't mean you need to add those things necessarily in your URL as well. You need to make your URL clean crystal and keyword rich. Don't add any fluff in your URL. Just make sure that your URL is on point so that whenever you want to rang for your pages, the search engine knows exactly where your website needs to be redirected to. Let's see a protap. First and foremost. Do not repeat any words in the URL. Even if it means that it has a meaning, for example, let's say there is on page and off page SEO optimization. Again, you can see on page on page appears twice. So you could use another kind of a URL instead, something like SEO optimization. That's what you could use in your URL. Don't repeat words in the URL. Another example for that would be, let's say your website is called so.com. SO domain. Obviously, after s.com, which is your domain name, when you add a forward slash, which will redirect to your particular page or a post, you do not include the SCO word within your URL. Even if it means adding on page SEO Mumbai Hyphen India, you do not add SEO word again. Instead, you could do something like on page service Mumbai India. Or something like that. So that's generally a good example that you follow. So you can see right here, bad URL is when you repeat the words like s.com slash on page, hyphen SO. You do not do that. A good RL would be so.com forward slash on page. That's it, because the UR itself makes it very clear that since you have the domain name and the page is about on page, so obviously both of the things are going hand in hand, so it's going to make sense automatically. Lastly, I would like to warn you all that whenever you're trying to remove an URL, just make sure that they are not ranked and they have backlinks coming to that page. So let's just assume for a moment that you're trying to delete a page or a blog post. But that has a lot of backlinks coming back to your page. And that backlinks has a lot of traffic. So by reading that page, you're actually harming your rankings and your eso traffic. So a good way to optimize that would be, you actually do not remove that URL. Instead, what you do is you make use of three oh one redirect. So what essentially happens is, let's just say for a moment, although we're going to cover about link building an off page eso tactics in the upcoming lectures. But for now, let's just consider this as an example that a link back to your website, not just website. Not the home page of your website. Mind it very clear, a particular block post or a service page to your website. That link is being redirected from another block post. Someone else's domain, someone else's website has a block post where they have some information, and that content is related to your service page. So essentially, they are redirecting their traffic to your website. Now, at some point, you felt like you want to delete this page because let's just say that you're not offering that service anymore. So obviously it doesn't make sense to keep that page live on your website. So you do not want to hurt your rankings. You do not want to stop the organic traffic coming into your domain. So instead, what you could make use of is, you could use three oh one redirect, which means whenever someone clicks on that link, the link will actually take a stage, a middle stage where it will redirect. The Cloud fare or I would say, the CD, the server itself will then change the address to another page. All right, so that's like a buffer happening when someone clicks on the URL. Which you deleted that page for. So I hope you guys get the point about not deleting the page if that's the thing that you can do, or if you want to delete There's no other option, then you can make use of 31 redirect. So in the upcoming lectures, you'll see six best kept secrets that no one is telling you in order for your pages to rank organically when just considering on page tactics. So those six secrets, I'll share with you, and it will be a game changer for you. I promise that. And if you just make use of those on page SEO tactics, the six tactics that I'll share with you, it will help you rank instantly, like in just a matter of few weeks or months. So I hope to see you guys in my next wed. 23. How to Optimize Images: Going on. Let's see how to optimize images for your website. So first and foremost thing that you need to make sure is that the ex the file extension of your image are in dot WebP format and not JPEG or PNG. Now, the reason behind that is web P formats are pretty much small in size, file size, I would say, and the quality of the image doesn't get lost also. N G and JPEG are a bit old kind of formats, where although the quality remains the same, the file sizes are actually really large, which actually hinders the page load speed performance and eventually, hurts the user experience. And even search engines like Google doesn't actually, you know, encourage pages which are slow to load. So they don't rank pages, which are very slow and takes a lot of time to load and display images. So images the images and videos are the two things, which actually consumes a lot of time to load pages. So we formats are the best thing that you can do. So how to actually create we type format images. Whenever you click photographs on your phone or you download it from any stock images website. What you're going to get is JPEG or PNG formats. So you could just click on your browser, search for PNG or JPEG to WebP converter, upload your files and download it and upload on your website. Another way to go about it is consider an example where you have already uploaded PNG or GPE format images. Now, you don't need to go back to all the pages and post and delete all of them and again, reupload in a P format. That would be really time consuming and tidy process, I would say. Instead, what you could do is, if you're using any CMS tool like WordPress, you could install a plug in, which will automatically You know, convert all the existing PNG and GPE format images and convert that into WebP file extension. So that's how WCress can help you in that case. But if you're using any other CMS tool like Wix or you are just using a custom coded website, then I think you'll have to go the hardware route where you'll have to reload all the web P format images. So that's one way to go about it. Another thing that you need to keep in mind is whenever you upload images, just make sure that you add the old text. Now, what do I mean by text? All text actually means alternative text, alternative text to images, which means the time when your web page doesn't load, what the image is all about. It's going to display in form of text. Also, the actual purpose behind the all text was that people who have disabilities. It could be people who are color blind or any sort of disability who have a problem viewing image for them, special browsers and special kind of such engine view is made. And for that purpose, actually, all text was invented. So in order to add all text to your images, what you could do, just click on the image. You could go right here since I'm using the element or page builder. I could click on the image and here, besides or I would say just about the title of my image, I'll find my all text. And for the all text, make sure that your all text is relevant to the image that you have been using in your page or blog post. What do I mean by relevant content. So in my case, since this blog post is about how to optimize your Google knowledge panel for artist visibility. You can see right here, this guy is painting, and he makes really good and beautiful paintings. So I have added text like Google Klege Panel for Artist. So get started with your Google Knowledge panel. So that's essentially what this basically mean. So this is an artist. He would like to show up his kind of a profile on Google page. And in order to do that, he needs to get started with learning about Google Knowledge Panel. So this is kind of a relevant image and a relevant text for this image. And it actually depends from your use case also, what your image is all about. You need to figure out what the image tells and what it should mean to the users. So this is what you add in the all text. Another thing that you need to keep in mind when it comes to writing all text is that your keywords are present in the all text itself also. So in my case, I have Google knowledge panel within my all text. Now, it doesn't necessarily mean that you stuff in the keywords, even if it doesn't make sense, try to add variations of the keyword. So you could do that as well. Google will still understand that your image is relevant. Now, another way that your pages can rank higher on search results and get you more organic traffic when you add all text like this is when you have some kind of a search query, which is which is related to the all text study I've given to your image. Now, let's just take for a moment that I'm searching for, let's just say iPhone 15 Pro Max. This is the search query. Now, I'm not looking to buy this product. I'm not looking to look at the features of this device. I'm looking to get and download the images of this device. So what I would do in Google, I would just click on the Images tab, and that images tab will show up all the images which are related to that particular keyword and that search query. So in order for your image to show up on that Google images, you need to actually optimize your all text so that it would show up over there. And when someone clicks on the image, they will be redirected to your website, and that's how you'll get organic traffic. I hope you get the point. Next thing, you need to make sure that your all text title or the all text, whatever you add, is the same thing as your file name. So You know, by default, your images will have the file name as IM G Hyphen, the bunch of different numbers. It would be the date, the time, and the serial number of the image that was clicked on your device. So all those things would be in the title of your image, that's not going to help you. Just make sure that whatever your all text is, you copy and paste it as the title of your image as well. So that is also going to help you in terms of SCO. Lastly, you need to make sure that you geotag your images for local relevance. Now, what does geotagging mean and how it's going to help you? So website like gm.com. You can come over here. You need to drop your image. For this example, I'll just drop the thumbnail of the scores. And right here, you'll find that once I upload my image, I could add the location. So I could add, let's just say, I'll search for I can search for this area. So I have this latitude and longitude, which I can add in my image. So this earlier, this GO MGR used to be a free service, but now I think it's paid. So you need to pay in order to make use of this feature, you add this thing. Show up your geotags. You could add all text right here itself. You could add keywords to the image, and then you could download this image and upload on your website. So that's what you do. I hope you guys enjoyed watching this lecture and found some valuable content out of it. If you have any questions, you can always drop it down below, and I'll make sure to answer them as quick as I can. 24. 6 On Page SEO Secrets That Nobody is Teaching You: All right, guys. In today's on Page SEO video lecture, you'll learn all the secrets of on Page SEO that I don't think any SCU guru shares on the Internet. So what I'd like to share with you are six elements of on page that will actually make a high impact on your campaign. So I do not want to waste any time. Let's get directly into it. So the very first thing you need to focus on when doing your on page SOS, you need to understand the intent. The intent of the keyword is going to determine what type of content you need to write first and foremost, and what type of content you are going to optimize. Now I'm going to give you a few examples, so bear with me here. Let's say I am writing content for Lumber Houston. So the intent here is that Google is rewarding home pages and service pages. If I could just view these pages on a new tab, you'll find that this is a home page. You'll see right here. You can find that there are services listed. There is recognition that they are displaying their awards that they've won so far. The blogs Mini blog section, you'll find y choosers. There is some Google reviews embedded right inside the website, which is a really great thing. And at the bottom, you'll find different awards that they've won and so on. So this is like a home page. Let's look at another plumbing website that we found from the listing of our search query. Again, this is a home page, you'll find right here. So sorry, this is not a home page. I would say rather, this is a service page. You can see right here. This is a service page. Let's open a new website. Right here, you'll find another home page. So I hope you do get the point about Google rewarding homepages and service pages. Since our search has a commercial intent. You can see right here we are looking for a service in a particular area. You can't write a blog article and rank for a plumber Houston as the search query. Whatever service or whatever keyword you are thinking about optimizing for, it's going to be great idea to go over Google, look at the current results, and see what type of page is Google rewarding. Because if you write the wrong page, you could do all the on page SEO in the world, and at the end, it's not going to help you rank. Tip number two is what type of page is Google rewarding. You know, the intent of the keyword and what type of page is Google rewarding. They go hand in hand. So that's exactly why I jumped right into Tip number two when I was explaining Tip number one, because we need to understand, what is intent and what is Google rewarding? Let me give you another example. I will just search for how to fix a leak. So this applies to affiliate websites, e commerce stores, and even local business websites. So if I just scroll down, you could take a look at this. Here is one website, another one. So here we have five quick steps to make a water leak repair. There is another block post right here which explains step by step, how to fix a leak pipe. So what can I conclude from this? I can say that Google is rewarding an inner page that's going to give tips about fixing a leaky pipe, and it's looking like multiple ways to do it. You could see right here, there are five quick steps. There are four ways to fix a leaky pipe, so there are multiple ways to do it. Now, video also, in this case, could do very well. A page that's going to have four or five tips that includes a video along with it will potentially do very well. So always look at the keyword and the intent. This plays massively into part of your on page optimization. So what I'm exactly saying is that don't optimize around wrong intent. That's exactly what I'm getting at here. Let's move on to next step. What's the average word count? Let's have another example. Let's use an affiliate site as example this time. How to get a home loan fast. This is a search query that I've entered. Now, if I take a look at this, I will find mostly all the banking websites because they want to sell their home loans and things like that. But there are also different websites who are actually affiliate partners to these other private loan firms and, you know, just sharing all the different things. So The intent we talked about. What's Google rewarding. What we're going to do is come up with average word count here for each and every page. So I'll just open a few of the websites on another tab. Right here, I'll click on these. And once I go over these websites, I have one extension called as SCO Quake. You can use it for your Chrome browser for free of cost. I'll just click on page in four. Once I go here and I scroll down, I'll find that the total number of words used for this particular page is 3539. I'll just copy this. I'll go to calculator. I'll paste the value right here, which was 3539. I believe it was. I'll just add the word count with another page also. Here, again, page in four, I'll see 1890. I'll go in calculator. That was 1890. We'll go to this website. We'll see their average word count. It is 1176. Let's go right here. We'll select 1176. In total, we get 6605, and we actually looked at three website. So we'll divide this by three because we want to find average. The average word count is 2201. So I'll just open up a new note pad. I'll past the average word count, average word count. Now, what I'm getting at here is we want to actually find the word count. This is very important. Every keyword that you want to rank for, you need to understand what word count Google is rewarding. It's mandatory. You can get away with writing more and you can get away with writing less. But if you're going to do SEO, which means search engine optimization and O stands for optimization, that means we want to be optimal or optimizing for search. We want to optimize our content for best probability of being able to rank. I don't want a guess. There's no guess work here. What's Google rewarding? What's the average? That's what you write, period, end of statement. So I have just made a list of the things that I will require before I write my content. So the average word count required in order for me to write content to rank to rank my page for a particular keyword would be 2201. And I just pulled out the first three websites which are ranking. You can see right here, the first three websites that are ranking. The very first one I could use that too, but, ero, you get the point that the first five results that you see on the first page itself, you need to calculate the average word count of that. Next step is going to be about average heading count or average heading amount. Let's use a different example in a different niche. This way, you'll know that no matter what, whether you are doing a local SEO or affiliate or e commerce store or informational content or selling a service or product using a local business, SEO at the end will almost remain the same. You have to understand that what is Google rewarding and whether it is optimized to the serve or not. That's all. That's all you need to know. Of course, having good title, meta description, URL, zero optimized images. The other pieces do play around and are good starting of points. What I'm giving you is most impactful elements on on page SCO. Now, 99.99% of the time, there's only going to be one H one tag. What we are trying to determine is, what's the average subheadings that we need in total. We know that there are total six heading tags, H one, H two, H three, H four, H five, and H six. Although Google and other search engines do not actually prioritize h4h and H six tags so much, but they do give importance to h2h3 and H one tags. So I'll just jump back to my Google search, and I have searched for a query, which is best laptops. You can see right here, we're looking for some products, we are looking to purchase something. There is a transactional intent, and now this time around, I'm going to use another extension, which is called SEO pro by Marketing syrup. The extension which I used previously was SEO quack. You can find both of these extensions on Chrome store, and you can add them for free of cost. Right here, for the search query, I'll find a bunch of different websites. But what I need is the top three results. I'll just open the top three results in a new table, and right here, I'll open up the SEO pro extension by marketing syrup. You can find I have one H one tag in this title in this page itself. There are six H two tags and 29 H three. So we can first calculate the H two tags first. This particular has 66h2 tags. This one has another website. I'm looking into another website. This has two H two tags. Six plus two is eight, and this one, which is the third website has 11. We had eight and 11, so that is 19. Let's divide 19. By three, and we will get about six H two tags, we require for our content. So six H two required. Let's see how many H three are there. So we have 29. So we'll add 29 here, 29 plus over here, we have about 25. So let me add 25, and for the third website, we'll add 28. So 29, 25, and 28. Divided by three. So A 273 tags are required. So this is the list that we have found. Now, you're going to see discrepancies like here you saw that this particular website had about seven H two, six or seven H two tags. This had just two H two tags while this had about 11 H two tags. So there is a big discrepancy because Google is going to be ranking not just based on on page, but other factors too. That's why I'm showing you how to get average count for all these different things, whether it's average work count or average heading count. I want the average of the top performers. I want to get into the search engine results page, and that's what I want to share with you by doing this procedure. Moving on, how many headings have the keywords? This is so important. This piece of optimization is high impact, okay? So in your sir, count the headers, and how many key words does the heading have in it. So here's how we do it. We'll go to Google, we'll search for something like personal injury lawyers in LA. So here, you'll find the first result in terms of organic listing is forbes. Don't look at high authority sites like these, like Fb is one of the example because they're probably are ranking due to other factors other than on page. I'm not saying that their pages are not optimized for on page, but it's like you're a start up and comparing yourself with an MNC. You want to be comparing to high performing other start ups instead, right? So what Abiga do over here in order to find the number of keywords present in the headings is that we'll actually make use of this mathematical equation, that number of heading or I would say eight tags like this. So it's pretty easy to understand that the number of heading tags with exact or variation variation of our keyword or the key phrase Whatever we find the value should be divided by total number of headings that are present in that particular web page. Using this formula, we'll find the average percentage of keywords present in the headings of other pages, and we would want our page to have the average percentage of the keyword in the heading more than our competitors. So let's just find how we can do this. I'll go back to my search query. I'll just open up few of the pages which I think are of law firms. So right here, I have opened up few of the pages, and I'll click on SCO Quik Extension. I'll click on page info. I'll scroll down to the part where I will find the keyword that they are looking for. Right here, you can see injury is appearing in H one tag. Personal is appearing in again, H one tag. You'll find this is appearing in the page title. This is found in the metod description, and so on so again, we're going to form a list like this. I'm not going to go in detail and find the exact things. I would rather uh, you know, quickly jump back to the slides and show you the last secret that will help you rank your websites in terms of on page ICO. Now, considering the same search query, for example, we know our primary keyword was personal injury lawyer. It's a five word phrase, right? Now, what does this density of a primary keyword actually mean? What is density of those five words inside of that page. So basically, what you do is you go back to the page, You use SO quack. You can see right here, we'll just open up SO qua, we'll go to page info, and we'll search for repeats. You'll find the repeats. The number of times this particular keyword has been repeated in the page. And utilizing this value, we're going to go slightly above in terms of the keyword frequency in our content. So this is only going to help us. That's it. That's the aim. These are the six most impactful on page optimization tips that I don't think anyone is sharing. I can assure you if you start doing these and applying these tactics in your on page SEO strategy, I guarantee you your rankings will increase, and you will get much better results. If you need any help with this, make sure you leave your question down below and I'll make sure to answer them as soon as I can. 25. Perfect Home Page for Local SEO: All right guys. So in this video, I'd love to share with you a way to properly optimize or get the perfect home page. You know, oftentimes, what I find is business owners get their about us or meet the team page confused with their home page. They're oftentimes optimizing their homepage for about us and all these different services that they offer. And then they struggle to rank their internal pages or struggle to rank for their own brand. So what I'd like to walk you through right now is I'll draw it out for you, and I'm going to give you a step by step of Suing the perfect home page or at least a variation of a perfect home page because I know there is no such thing as a perfect in this world. So right here, I've pulled up my whiteboard and here's what we are going to do. Now, consider that this little rectangle box right here is the home page. All right. Now, design CRO are separate than the SEO itself, right? So what I'm going to walk you through here is the perfect homepage and how we can optimize around our brand. So that way, we are not competing with the internal pages, and we can at least get and convey the proper information to our potential customers. Okay? So let's go ahead and start getting into this. So anytime we are on a web page, there is always a title tag. Let's pretend the name of our brand is Net Mafia SO Company. I'm going to set the title of this page as Net Mafia. SEO company. Now this title tag would show up on the SR results. I would say search engine results page. Whenever someone finds SEO company or searches this SEO company keyword in their search engine like Google or Bing. They would find obviously few organic search results or organic listings. Now, if the title of my page contains this word, I have made this as my branded title webpage. So this is what I'm going to use. Next is that you're going to have an H one tag for your page. Now, generally, only one H one tag is used for your web page. Again, this is going to be. I'll just duplicate this, and instead of title, I'll just use H one tag. Now why is H one tag and title tag the same? You have learned in the previous videos. What, I have just taught this in the previous videos that H one tag and the title tag content cannot be the same. You have to add some variations in your H one tag, even though plugins like used SEO or rank Math might make the H one tag the same as your title tag, but you have to jumble up or mix up the words in your H one tag to make it more relevant. But then why am I contradicting my own statement by making the title and H one tag the same? Because we want to make the home page branded. Now I know that you offer a magnitude of multiple services. And that's why you know, you'll have a header at the top with a drop down menu. And that's why you'll have internal blocks on the page itself. And at the bottom, you'll also have a footer, right? That's the basic structure or layout of any web page, not just the home page I'm talking about. So when we are talking about optimization zones like the title tag and the H one tag, this is for optimization of the page that we are on. So we don't want to be talking about services like website SEO, E commerce SEO, Local SEO, YouTube SCO, Amazon SEO, et cetera, et cetera. If you have multiple services, we want to put those in our title tag. We want to put those in our footers. We might want to have a paragraph text or a text on page that's sized differently in order to convey that message. But at the end of the day, what we really want is we want to optimize around our brand name. And then I'll give you some instances for other pages. All right. So again, now in no particular order, this is generally what we want to see our title and our H one tag, which will be the same as our brand name. So let's just say we have an H two tag, who is something I would write something like let's just say, the H two tag contains that text, which will be who is behind Net Mafia. There seems to be some type of error behind Net Mafia SCO company. So over here, oftentimes, what I'll find is business owners will create and about us page separately. But this used to be important many, many, many years ago, and maybe for a blog, maybe then it is an important because when I see a lot of information online related to blogs or affiliate, I would want to get to know the person before I, you know, gather the knowledge from that web page or even purchase a product or a service through that link. So that is also one of the reason why even my company website has about a page despite my company being a service based company. But since I publish blogs on a regular basis, and I put out informational and occasionally some commercial content, I would like to, you know, present myself to the viewers before they, you know, gather the knowledge from my blog post. There has to be some kind of authority and will trust with your viewers. And basically, that's why you would need an about us page. But generally speaking, if you are offering services or you a service based business, you wouldn't necessarily require an additional about page. You would essentially add that within your home page itself. You'll have other pages like meet the team if you have other people working along with you within your company. Or you know, you have multiple different branches across the state, and you would like to showcase all the people who are working under you. And that's the only reason why you would essentially want a meet the team page. All right? Other than the meet the team page, you would also want a contactors page where you would list down the name address and phone number to maintain the you know, the map across the citations and continue the consistency. So essentially, you rather use neither team and give a brief description of who you are and then talk about your team members and more about the team and then drill about them in an additional page. So all in all, the home page is here's who we are. Here's what we do. Here's where we do our services, here's a team, here's how to contact us and all other things. Does that make sense to you all? All right. Let's do another H two tag. I'll just make a duplicate of this. And within this H two, I'll add, I'll add something like y hire net Mafia SCO company? Let me also add question mark at the end. This is N H two tag. Now we can have an H three also in this page. Let me first structure this in a hierarchy way. Title will be right here, H one will be under this, H two will be like this, H two again will be like this, now three will be like here. I'll just do H three, and the content will be what does net Mafia SEO company do All right. So this is what I'll put up in my H C tag. And here you could lay down where we have a paragraph tag, and you could go on and on and write everything in detail. So within the paragraph text, I could add details. Here I'll just keep things simple, and I will keep this as details. So this would be details about what does Net Mafia SO company do? What do they generally do in terms of SEO? Do they just focus on page? Do they just focus on off page and link building, or they take every little aspect of SEO, whether it is on page, off page, technical, auditing your website, setting up your Google search console, and analytics, everything. Is that something that Net Mafia SEO company do? If so, you'll list down all the details within the paragraph text, right? So this is how you do. And then you could play around by you know, sizing it a bit differently. And we could say that, you know, services like local SO is offered, e commerce SU is offered, UT SCO, Amazon, SU are other bunch of different SUS services that are offered by Net MAF SO Company, right? Now, one thing that I'm noticing right now over here is that while I was creating title for the Home page, I forgot to list down the metodscription, which goes hand in hand with the title, because the title and the meto description would show up on the Serbs rather than within the Home page itself. So before A person lands up on our website, they would actually see the results on their Google search results. Now, in order to make them actually want to click on that link so that they will be redirected to our home page, we have to craft compelling title and meta description. So the meta description, what it's going to contain? It's going to be something like. Let me just write it down right here. Meta description. I would say something like the primary service that we offer, followed by a hyphen, and then I could add address. Then again, I would add a hyphen, and then the phone number, phone number, and lastly, a call to action or call to action would contain something like call now. This could contain some call Now, let me just extend the size of my this rectangle box so that it fits the content properly. All right. This is basically an SEO structure. Right now, we are building a page from an SEO standpoint. So O title would be the primary keyword, which is SEO company, and it has to be branded. The same goes with our H one tag, you can see right here. Then within the web page itself, you'll add a bunch of different H twos and H threes and the paragraph text, which will contain all the details. Now, we have covered that, how to go about it, that how many H two, how many H threes do we need on our web page to beat out our competition? We have covered that in the last lecture, so I'm not going to re iterate over that again, but I hope you get the crux of it. Lastly, we would also want something like an H four tag where I could you know, want user to take some action before they just bounce off from the page. So I can add something along the lines of. Let's just add an H four tag. So I'll just add this, and I'll say H four tag, something like how to hire You know, et Mafia SEO company. I'm not going to write everything in detail. I'm just arranging this over here. This is an H four tag, and then you could put information about the company, which would be in the paragraph text again. I'll just make a duplicate. I'll add it right here. And this details, we are not talking about the design itself. Whatever I'm structuring right here, we are not just taking into consideration about the design. We are considering in terms of SEO. And this is generally you optimize the homepage of your local business website. Right? Let's furthermore get into this localization because this content structure will be on our home page. So right here, I'll just extend, you know, this box right here. Let me just do it like this. I hope so. You guys can see this entire rectangle white box, right? I'll also arrange the content in a way that it appears as the body of my web page. Fine. L et me just grab all the text. Fine. Here's what we have. I could maybe maybe I could change the font size so that we could fit all the other content. All right? This is how it will go. Now, at the top of any web page, not just your home page, but within your website, obviously, you're going to have a navigation bar from where people would click on a different internal pages. So right here, let me just just add one separator or a stroke, which will for something like this. At the top, this is like a navigation bar. Here you would add your header, the header tag. All right. Then you would add something like meet the team and just below the meet the team, you would want to add this as it dropped down. So I will add something let me just put it like this that we have a privacy policy page. Then I have the term page, then I have GD RP page. So all these things actually show up. Let me just drag it down a little bit. And just give me a moment so that I can, you know, place it right down here. Pine. And within this, I would like to leave some space, and yeah, this is exactly how I would want to show up. Then we'll have the services option. Right? Services and just below that, we would offer a bunch of different services, service one, service two, service three, and so on and so forth. So this is another option, a dropdown menu. And lastly, we would have a contact contact page, where we would add the name, address, phone number, we might even embed the Google maps within the web page and can add appointment booking plug in and access to your calendar so that they can book appointments and so on. It depends, but, What you'll need to follow is the name address and phone number, and, you know, preferably also embed the map, the Google Maps embed. Fine. So this is what you would want to add. One additional thing that I would suggest is that just just besides your H one and H two tags, I would want you to add a form as well. So this form is basically something like a fill up form where people would fill up their name, their e mail address, and what exactly are they looking from the company? So are they looking for some purchase, what kind of inquiry they would like to make. And based on those inputs, you could follow up to that warm lead. Now, I know I'm not going to go in detail about how you should conduct your business, but this is an ideal way to get more conversion on your website in terms of SEO structuring for your home page. All right? What you do not want to do is that put secondary pages. For instance, if you are putting up keywords like Local SEO Mumbai or Local SEO New York in your H one tag or H two tag, We do not want to optimize our homepage for that particular keyword. Why? Because we have a separate page that's about that topic itself. It is already optimized for that keyword. So this is essentially how you make your branded homepage in your header. You'll have your main stuff right here at the body. What we do over here is where we are, where you can find us, meet our team, you can drill down on the topics, but the homepage is to be branded. And this is how I would do it if I were to start all over again. The heading tags are for the optimization, not for the primary keyword that belongs on other pages that we are optimized for, but you're only competing with yourself if you do that. You will be double optimizing a page. You're essentially going to be a victim of keyword cannibalization. You're not going to get any extra credit for it if you're ranking for a particular keyword for which you have already made a separate service page and you're using that same keyword within your home page itself. You're just going to get demoted. So I hope this was helpful for you. And, you know, just by laying out the homepage to make it more branded for a local business. One last thing before I end this lecture is, after you put out the body content, which is right here, you would also essentially want a footer at the bottom of the page. So let me add a separator where you'll have a footer. Now, this footer, Again, would contain the title of the page, the title, right? Then in the middle, you would essentially help people to navigate between different pages of your website. So you could list down all the pages, all the internal pages, like your services, your blogs, and so on. So you do not want to redirect to a drop down like services. You would essentially want s1s1, S two and stuff like that. This is how you would want to list on all the pieces in your drop down menu. You could also redirect the traffic to your social media profiles. That is a really great way to build trust and credibility around the space. Social media profile or social media links, I would say, and again, lastly, I would add the name address phone number, and if possible, you could also add Google Maps embed. All right. So if you have any questions, if you have any questions, do not hesitate to leave it down below, and I look forward to seeing you in my next video. Take care. 26. AI SEO Optimized Content To Help You Rank in No Time: Right, guys. So in this video, I'll be showing you all how to create a compelling content piece using AI that will help your website rank in no time, like, seriously, no curing. And it's not as simple as you can see on my screen right now. This is just you CGBT page. We're not going to use ChagpT solely to create content pieces for our website. But we'll be using one of the most powerful tools that I've found quite some time ago, and I have a first hand experience using it. And let me tell you that it's really game changer. So the app is called Phrase IO. You could just go over Google and search for Phrase IO. Once you click on the first listing that you would see, you'll be re directed to a page like this. Now, you could get started for free by not entering any of your card details, but you'll be restricted to grading only one document that is one block post or one piece of content. And, you know, you'll be It has some integrated AI features, functionalities, using which you can write some content. So you won't have to actually jump between chat and phrase IO again and again. But you'll be restricted to using only 2,500 words or so, if I remember correctly, with the free version. Now, this free version is just so that you could get an idea how this app works. And, you know, just to see results that how much, you know, benefits you're reaping out by using this tool. Once you start making money, you could just, you know, opt for the paid plans. And it's pretty cheap, I would say. So you could get started for free, and o, previously, we have seen that the six best on page SCO secrets that nobody's selling you. And it contained that o, you need to first analyze what your competitors are using. We need to calculate the average word count, the average heading tags, the average keyword stuffed in their heading tags and so on and stuff. Like Cr. So let me tell you that using this application, using this tool, you wouldn't have to do that thing because it's going to do it for you. So this is how the page would look like. I'll just write everything from scratch. I'm not just going to skip like that. I'll take you through every little thing of this tool and we'll create content. So once you create a document by entering your keyboard, that you want to rank for. All you'll see, first is all the competitors and people who are ranking organically and it'll scrape out the data for you. So it will show you the average words that you'll need in your block post. So in this screenshot, you can see there are 3,003 and then two words minimum required to beat out your competition. You'll ed 24 headers, you'll ad 43 outbound or inbound links Inbound is something that are redirecting to few of your internal pages, and outbound is something you're outsourcing or you're linking out to some different block post of different websites. Then at least ten images are required, and so on. So it will also give you live score about how much does this content weigh in terms of SCO. So you can see the average score is 45, and once you go past it, your chances of ranking higher than a competitors increases. Now, there is no actual guarantee, but let me tell you that at least in terms of on page, you can completely rely on this tool to create block posts and even your service pages for that matter. But I wouldn't recommend you all to stick with this for reading service pages, simply because the kind of services that your competitors are offering might not be the same that you are offering. So in that case, I would suggest you all to, you know, manually calculate the average count, the average heading count, and what kind of content in general they are utilizing in order for those service pages ranking on Serbs, right? So this would be a great starting off point, I would say. And you won't actually need to hire content writer and pay them, you know, hundreds and thousands of dollar every single month. So you'll save out a bunch of money by utilizing this tool. And if you're scaling as an agency owner, and you're outsourcing your work, o to other blog writers, I think this is the best thing that could happen to you. It's a one stop shop solution for creating on page, you know, for creating content pieces for your website or your client's website, I should say. So the thing I was actually saying about, but I digress a little bit is that, even though this app is super great in terms of creating content pieces and ranking and you just excelling in terms of on page SEO. There are other factors which will help you rank higher on search results like Domain authority, the number of links which are coming into your particular web page. It could be punch of other things as well. So this is not just limited that you are going to write content using this tool, and it will instantly help you rank. This is one of the reasons, one of the ways you can help your content rank higher on search results, right? So what I said that it will help you rank in no time. It's not that I was just, you know, blabbering out. I was genuinely meaning it because I'll also teach you all how to actually perform link building. You know, work on your off page SEO work on the technical SEO side. So all the three pillars, if all the three pillars of your website are strong, and you're creating content on a consistent basis, definitely, you can actually help your contoon pieces rank on your search results, and it will help you get a lot of traffic, right? So without wasting any time, let's just jump right into it. So right here, I have this kind of a page you would see after signing up, and it would ask you to enter the search query for which you would like to create a document for. I'm just going to paste the keyword, which is how to verify my business on Google. Now, we have seen earlier how to do keyword research using different AI tools and different tools, you know, and different metrics, which are important to consider while narrowing down which particular keywords you would like to rank for. So after creating that kind of an Excel sheet, I am using this keyword to actually create content for, right? And as you know, the intent behind this is informational. This is not a commercial transaction or even a navigational intent. It's purely informational. And I think for informational search intents, this tool could be very useful. Um, in terms of navigational, commercial, and transactional, I would say you could take a help of this app, but I wouldn't say completely relying on it. It is best to be used for informational search intent content bases, and it'll generally help, you know, at least get visibility for your website. Fine. Once you do this, you can select the country for which you would like to rank for, and you can select the language as well. I'll just stick with the default settings, then I'll create a document. You can see right here, the free trial includes one document, one search query, and 2.5 thousand EI words. That is about 2,500 AI words that it can write for you. Once quick click on this, you can see right here, we can start the research process, and it will just pull out all the statistics which are there about our competitors, and it is just going to pull up all the stats right here. Now, using those stats, what you can do is you could just pull out all the edge tags heading tags, the title tags, the FQ section, and bits and pieces that is helping your competitors rank higher on search results. You could reverse engineer their process to help you beat them. All right? That's what SEO is all about, at least in terms of on page, this is what you do. You essentially spy on your competitors, you see what kind of strategy they are using, and you try to reverse engineer their process and try to emulate what they're doing. All right. So by doing this process, it is definitely going to help you rank higher on search results. So let us just give it some time. And while it is processing, we'll wait. And, you know, I'll just skip to that part, where it has loaded everything. All right. So research process has, you know, ended. And here you can see that it is showing up all the sechsults, that, um, that people are ranking for. So here you would find that people also ask section. So within Google itself, whenever someone enters this particular keyword, they would find this in their Google search. So we could answer these questions in the FQ section of our block post. Now, I always recommend you all to stick with some kind of a structure. Let me just show you what kind of a structure you all should follow where it comes to creating your block post. So assume that right here, we have your block post. So this is generally a structure that I usually follow in my business website. So at the top, you could have an image. Now this will be a featured image. Now this image will be shown in your Serbs as well. All right? So this image, let me just try the image, and I'll just Also, what I'll do is Yeah. So I hope you get the point about image being like this. Since I have to fit everything within this space. I have just created my featured image size a little bit smaller. Now, just below that, I would add the excerpt text. All right? Now, Except would show up. Except is basically like I would say a sm or a brief description about what the content piece is all about. It's going to give a quick idea about whether this block post is even worth giving a read or not. Now, this won't show up in your serves. Why? Because this is not a meta description. It's an excerpt of a blog post. But if this is not going to be show up on our Hero Google Serves, then why should we include this he blog post? Yes, that's a really great question. So this can come in handy when you actually have a block post section, a block page, where you have a bunch of different blocks. So this is how it would look like. At the top, you have something like let's say blogs, and just below it, you have a bunch of different blocks, where you'll have the image, then the title, the title of the blog, and then the excerpt of that post. So a bunch of different block post, you could line up like a product. Let me just do it. Like this, I would say, let me just undo. I'll just make a duplicate here, another duplicate oops, another duplicate, like this, like here, So something like this. So at the top, you have the image, the title of the block post and the excerpt. So when someone is just landing on your website, the homepage, and they would like to see all the blog posts that you are publishing. They could just click on the blogs page or the blogs, I would say, header menu, and they will be directed to the page where they would see a bunch of different blogs study of published so far. Or you could also include this within the home page itself, right? So this is how you can show up, and the excerpt will get displayed right here. Fine. Now, just below the except, I would recommend you all to create key takeaways section, key takeaways. Now, this key takeaways would actually conclude what the entire block post is about in bullet points. These are like a quick, I would say, quick snippets, which Google will analyze it and will show up in Serbs. If I search for, let's say, what is dividend investing. The first thing that shows up, the definition that a dividend is typically a cash payout, et cetera, et cetera. Whatever blabbering is there over here. This is being pulled out as your search sippet. You can see it's featured snippets. How is Google able to extract this as featured snippets? Obviously, if you write all the relevant and actually meaningful content within the start of the blog post, Google will be able to capture all that and display it as your featured snippet. You could include all the key takeaways and bullet points. You could write bullet 0.1 then bullet 0.2, and so on and so forth. So I hope you get the point about using key takeaways in your blog. Then it would or what you could do within this block post itself, you could use image as an overlay. You could use your image as a background overlay. Right here. Let me just write this is an image. And here you could write the H one tag. This is an H one tag. H one tag, as you know, should contain your keyword. It should be a little bit different than your title tag. Title tag should also contain the keyword, but the keyword should appear at the start. I'm not going to reiterate over and over again about the things that we have already discussed in the past. Right? This was just a quick recap about what we have been covered so far. Fine. Now, Blow key takeaways, I would follow this kind of a procedure where I have this as I would say, here, I have an image. So let me just draw it out like this. I have one image. Now just below this image, I would use an H two tag. I would use an H two tag, which is relevant to the content that I have also has a variation of the keyword, and below this H two, I would have the paragraph text. Fine. And I would kind of repeat this process. I could mix around which H three and h2h4 also. But we'll see that, you know, how many H twos are required as suggested by phrase and so on. Now, lastly, at the end, when you complete writing your entire block post, I would recommend you all to include conclusion section. How is this going to help and what you should include in the conclusion section? So basically, in conclusion, you sum up what your entire block post is about, and you actually come to a conclusion. It's like a decision. Just to give an example, let's say the topic is about, let's say on page versus off page SEO, which is more important in terms of SCO. At the end, even though both go hand in hand and both needs to be important, but let's just stay for a moment that I say in conclusion. So to conclude this blog article, I can write something like that. Link Building is Better because it helps you create authority and increase your domain authority and domain rating in Google size and makes your content more authoritative around the space around your niche, and which will eventually help on page SEO rank. So I could include this. And in the conclusion, what is most important is that you include a call to action. So CTA in the end, which makes your user want to actually book an appointment or at least contact you to explore more about your services or products that you sell. So this is about conclusion. And after conclusion, I include something called as FQ. So FQ section is frequently asked questions where you list down all the questions suggested by phrase. You can see people also ask, you can include this within your FQ section, and you answer them. Again, this will help you get featured snippets in Google search results. So we want to optimize our content in the best possible way. All right. Need to do all this stuff, and you could go slightly above and beat out your competition by adding one more area, something called as, I would say, this is called a Table of Contents, table of contents, where they will have a bunch of different topics that they could jump around. H two. Here, the H two will be written. Then there will be H three, a bunch of different H threes, a bunch of different H four, So at the start of the content itself, they could just click and they will be scrolled down to that particular age two part. So this is how, you know, you could help your user get straight to the point. Fine. So this is table of content. It actually helps increase your audience or view retention rate. And just below a table of content, I would also like to add a section, which would be recently published recently published posts. Here you could arrange the first or the last last two published blogs or articles, right? All right. So I hope this makes sense to you all, and you all follow this, you know, this structure of creating a block post. Now that you have understood this structure, this is not in terms of design. Again, you could play around with the design. This could be the left hand side, this could be the right hand side. It doesn't matter. What matters is that what kind of what all things you need. These are the mandatory things that you need in your block post in order for your page to rank higher on SOPs. Fine. So these are things that are required. And let's get into creating the block post itself. So right here you could see that we have different tabs. Here is the sub, here is the outline. Here is optimize, and here we have links. Now, once we come over optimize, you'd see when you're writing content, you'll find that what is the average word count required? How many average headers do we need? How many average links do we need? Now this is a cuvultive of internal linkings and external links. You could add two external links and maybe seven internal links. It doesn't matter, but you need to get more than nine links in your block post, and at least two images within the post itself. And you could see these are a bunch of different key words that needs to be stuffed within the block post. Now, stuffed is not a great word to be used because we are not actually, you know, using any black hat techniques. We want to actually make use of this in a relevant fashion. So, ideally, since the The topic of the block post is how to verify my business on Google. So obviously, this is related to GMB, which is Google My Business, and Google business profile is a variation of GMB, right? So we could incorporate these kind of keywords within our block post, which would go hand in hand with our content, and it would make relevant. Fine. So this is the tag of our title, or I would say this is the H one tag of our block post. Then you have SRP. Now, using this SRP, what you could do is, you could just copy. Right here right here, this button, you could just paste this within the page. Now, these are all the questions that will answer as a part of our FQ. I could add something like FAQs, and I can even format this. Instead of the paragraph text, I could make this as NHT tag. Fine. Or I could even make this as H two and make these each and every questions as my H three tag. And that's going to help me a lot because Google, as we have discussed previously also, it analyzes the H one, two, and three tags more fast than any other tags. Fine. This is how you add the FQ section, then we have a bunch of different ones, so we could just click over here, and we could see Let me just go back over here. Okay, so right here, you could see this is kind of an H one tag. You could see we are not going to simply use the keyword itself, but we want some kind of relevant words, which will make sense. To our keyword itself. We want to make the block post relevant. We can't just write the keyword itself within the H one tag. So we have a bunch of different ideas to be used as a H one tag, which is verify your business on Google, which is Google Business profile Help. This is from Google Google Official website itself. You can see that domain domain rating is 99. There are about four links outbound or internal links. There are about 1,100 words, and they rank number one. So there is no way that you're going to beat Google because Google has 99 domain authority. But at least what you could do is you could rank 23, four, five, or at least in the first page itself, right? So this is, you know, even the second result is occupied by Google. Because obviously, since we're talking about how to verify my business on Google, it is completely, you know, it's Google's space, because if you're talking about Jack, and if Jack is not answering question about himself, who else is going to answer it? Would you listen from Nina? Who is not Jack? No. If you're asking a question related to Jack, you would rather listen from Jack himself, right? So this is something like that. Over here, you can see a bunch of different H one ties that you could use within your content. So right here, what I will do is, instead of just bearing out Google, you can see, right here, this website has 18 DA. If you managed to get high quality backlinks, and your domain has maybe, let's say 2030 or even 40, which is a really great domain rating. You could easily beat out your competition this particular domain, and you could rank number five for this. They are just using 52 words within their block post. So they have a mini article I would assume, and you could beat them by, you know, having more domain authority within the website. This website has 19 DA and it's ranking number three. So you can see this is so low difficult and high volume keyword that it has 1,100 keywords, and I think it must be creating a pretty good traffic. So let's try to copy the H one tag that the person is using. This website is using. So here the H one tax says, how to verify your Google my business. So it's like exactly the same keyword used and that two in the first place, and then it has 2024 methods, right? So you can see Google my business profile. Or what you could do is instead of like this, you could stick with how to verify how to verify your business on Google, and then I could write 2024 methods. Instead of this, I could write expert expert techniques. Something more catchy, something more click Batty, something more prove as the authority in this space. So expert techniques, I would say, 2024 hacks. So if you include the year, it makes your content new and fresh. So you could make use of something like this. All right. And this will be your H one tag. Let me just paste it right here. And right now you can see the score is literally zero because we have it actually started with creating content itself. Here you have the H one tag, here we have the different FIQ section. Fine. Now the H two tag. Here you have how to get your business verified on Google. Google My Business verification methods. So here are different methods. So Instant verification is one of the methods, video verification, postcard verification, phone call verification. Now, these sort of keywords, these sort of heading tags, you know, which actually contains the keyword itself, it's straight to the point. You can't just play around and add a fluff to it. So in this case, It doesn't make sense to, you know, add things, which, you know, I would say that is largely different from your competitors. So I'll add all the H three tags within my web page, and I'll make sure that they are following the same heading tag format. And I'll also add this as the H two tag, which will back this three tags. So Instead of this H to tag, I could play around and say something like various GMB verification methods. Now, I can't just simply keep on writing about things without even considering whether I'm including all the keywords or not. So I'll just go back. I'll go to optimize. And right here, I will see as soon as I click on optimize, you'll see that phrase will automatically highlight all the keywords which are being used. So all the keywords which are highlighted in green color, that means they have exceeded the recommended amount of time that needs to be used. And yellow means that you're almost close to, you know, reaching the the minimum minimum number that you need in your article. Red highlight would mean that you're using it like not appropriately, I would say. So you need more of those keywords, right? So you could actually see that various instead of GMV, I could write various Google business profile verification method. So various Google business profile, verification, verification methods. So Right here, you can see earlier, we had only 4%. Now we have jumped to 9%. So it's like a 5% increase just by writing Google Business profile, right? So you can see we are using one keyword. Now, just by using Google business profile, we are like, you know, making use of two keywords at once. So this is business profile, and this is Google Business profile. So this is how we do it. So here, we have instant verification, video verification postcard phone call, e mail verification, and a bunch of different things. Let's go back to our SRP. And first, we'll just, you know, instead of just optimizing right there and there, we'll first actually import all the heading tags that are required. Since, you know, our page says that we need at least 11 headers, sorry, nine headers, I would say, 11 has already been used because we have an FQ section as well. So I think if we go about 20:30 percent more than the recommended one, we are pretty much good to right? So about 30% of nine. How much is it? So I could use 1.3 into nine. So that is about 12 headers would be good enough. So we are almost 30% more than the recommended one. But I could add more. We can never go wrong by adding more and more heading tags, right? So right here, I have a bunch of different things. So what to do after verification is also really great thing. And you can see instead of FQ, it makes more sense to add frequently asked questions, right? And in the bracket, also, I could add F Q. Fine. So frequently asked questions. All right. This is H two, and how to get your business verified on Google. So let's add this one. Again, this is a really low difficult. I would say this is a really easy keyword to rank for, and you would want to start with those keyword itself, right? And that's why you would find that it's so easy to optimize and in a very fast fashion. And right after listing out all the different ways, we need to also showcase that what to do after that verification? What else needs to be done, right? So let's see what other people are doing. So you can see right here, some website has just video verification or you could do you could write it something like that, verify with video verification, verify your profile with a postcard. Instead of just postcard verification, you could, play around and make a different variations of it by making use of this kind of this kind of H three tag, right? So Other than that, what other things that we can make use of. Let's see, let's see. Verify via e mail, all right. So I think this is pretty much it. These are all the heading tags that are required for our web page. But we need content itself. We need the details of the web page, right? So just below this, how to get your business verified on Google. If I wanted to write this content for this H two tag using AI, what I'll do is, I'll just hit space, and I will ask AI to write anything about it. So here I could add a section or I could tell the AI to come up with SU optimize title ideas or article outline and maybe things like that. But I could just use command Enter to write for this particular H two tag. So you can see that it's just listing out each and everything, and it has stopped right here because it wants you to first verify whatever content it has written so far. Does it make sense? And does it align with your website and the content that you want to rng for? If so, you could continue by using, command enter again. So by just entering command enter, it will just keep on writing next part. Fine. So here you can see that getting your business verified on Google is an essential step and so on and so forth. If I go to optimize, you can see we have already crossed 20% mark. Earlier, we were at 9%, but now we are at 20%. Fine. You can add a bunch of different keywords over here. You could see postcard verification is something that instead over here, you could add that right here. Fine. So this kind of content would make sense. You need to structure it. So everything is not going to be done by AI. You need some kind of proof read and you'll have to do it on your own, right? So the most common use verification methods include this kind of line can be removed because right here, you have that H two tag. Fine. So the three things are right here. And you can see, even after a bunch of different things, our score remains as it is, which is 20%. Now, this rankings, this will increase, once you start adding more links, once you start adding more images and things like that. It is not solely based on the word count, not solely based on the keywords that you have stubbed in, and not solely based on long tail and short tail keywords, right? So just by doing this, you could rank higher And there are a bunch of different things that you can do by entering a forward slash. You could add a table image, you could add a code block, you could add, you know, code, number list, and so on. Once you exhaust all the EI word count that has been provided to you in the free plan, you could just jump onto Ca GPD, which is completely free of cost to use. And you could say something like, you know, I'm trying to I am trying to write a block post block post titled, and here's where I'll place the title of my blog post, and I want you to write content, or I can say, paragraph text for t three. And right here in the H three, I will provide instant verification. Fine. So we'll give this task to CAG BD and it will write the content for us. So I I copy and paste this part in my phrase IO, let's see what kind of optimization result that we can see. So I'll just copy this. I'll enter, not cover, but just enter, I'll paste this. Once I paste this, you can see the score has been increased to 25%. So that's a 5% increase. And you could manually add keywords where you think that you know, the keyword which is highlighted doesn't make sense more, and you could instead make use of other keywords which you haven't used so far. So this is the kind of process that you follow, and this is kind of an attractive process. But, you know, you just need to keep on doing this thing. And I don't think each and every content piece would take more than an hour or to create, you know, really NSE optimized content. If your keyword research is fantastic, if you know what kind of average word count you need, average heading count that you need, average links that you need, then I think you're pretty much good to go and rank your page in terms of on page SEO. So that's all from my side. If I just keep on, you know, writing for this entire blog post citing, the video will be way too long, and it will get really go But I hope you get the point 0-25%, it's say something that this app does work, and it's really great. And I've also shown you the structure that you need to follow to create your blog post. If you guys are enjoying this course so far, please make sure to stick till the end of this course because you're going to learn a hell lot of different things in this course itself. And I promise you that this will be by far the best SEO and most comprehensive local SEO course that you've ever seen. And, you know, with the advance with the advance of AI technologies. I don't think any other SEO gurus or any other SEO courses are teaching how to leverage these different EI tools to help you rank fast and get more organic traffic. So again, if you have any questions, feel free to list it down below, and I'll make sure to answer each and every one of them. Dare, guys, I'll see you in my next D. 27. What are Backlinks & Why do I need it: Right, guys. So from this video onwards, you'll learn different link building tactics and all about off page SEO. So first and foremost, what are backlinks? So backlinks are links from one page to one website to another. From the receiving end, these are often referred to as incoming links or inbound links, and from the linking side, they are called the external outgoing or outbound links. And there are three reasons why backlinks are important. First, it's a factor that helps Google and other search engines to determine which pages should rank the highest for a given search query. Second, links to your website can send you more visitors through referral traffic. And third, backlinks can help search engines discover your pages faster. Now the easiest way to conceptualize backlinks are to think of them as votes. When a page receives a backlink, it's essentially another website vouching for the content on the page, and the more votes you get from credible sources, the higher the trust you build on Internet, but not all backlinks are created equal. At basic level, there are two things that separate good quality backlinks from the not so great ones. First is topical relevance. Just for an example, let's say you have a web page on how to make slime. If you were to label this topic under the category, it would likely fall under DIY crafts or perhaps something for kids. Now, assuming this page had two incoming backlins, one from a tech blog and another from Kids activity blog. The latter would hold more weight since there is higher topical relevance from page and domain. Second is the authority. Now when I'm talking about authority, I'm referring to quality and quantity of backlinks from referring websites and pages. Google places a score on this called page rank. But since these numbers are not publicly available, third party tools like Aves, Semerh, Ubersuggest, use their own proprietary metrics like domain rating or domain authority, which represents overall strength of a website's link popularity and URL rating, which represents overall strength of a page link popularity. To give a practical example of backlinks from a website, let's assume that there are two websites random blog.com and big mediahw.com. I don't know if these two websites exist or not, but I'm just saying that this is from some random blog website, and this is from a big Media publishing house likefbes.com or maybe marketingsa.com. Now, based on the definition, it's fair to say that big medahus.com is more authoritative domain since it has a DR rating of 83. And assuming topical relevance and everything else were equal, like both of these are publishing blogs and articles related to SCO and marketing. So if you know topical relevance and everything else were equal, so a link from big medahuse.com would hold more weight. That's what you would think according to the definition, right? But let's throw a twist in here. Let's say this page from random blog.com, is linking to you had already collected hundreds of links from reputable sources. While the article from Big Mera House had only collected a few or maybe even just nine backlinks. The page level authority of this low DR site would be more measured by different tools like AHF Samra or Ubersuggest. In this case, it would give a higher UR score, potentially giving you and edge over the Big Mera House post link. So as you're looking to get back links, you'd ideally want to get them from both topical relevant and authoritative pages to reap maximum benefits. So before I end this lecture, I would like to just show you all how to actually check which websites are linking out to you to your website. And you know, the tool that we are going to see will be completely free of cost. All you need to do is just jump over to AHF free SO tools, and you'll have a bunch of different free SEO tools that you can check out. And the first which will come in handy is backlink checker. So once you go over there, you just need to enter your domain name followed by the domain extension, which could be dot dot. Whatever it is for your domain, you need to enter it. And just don't add HTTPS in the start. Once you enter your domain name, just click on check Blink. Once you hit this, you'll find all the pages who are referring out to you, and you'll also find anchor text, the URL and the domain reading of each and every pages that they're linking out to you. So yeah, this is how you check out how many websites and pages are linking out to you. If you guys are enjoying this course so far, please make sure to stick till the end so that, you know, you'll understand all the concepts in detail and you reap maximum benefits out of the courses. 28. Do Follow vs No Follow Backlinks: All right guys. Moving on to learning about what is do follow and what is no follow. Now, I want to end this debate once and for all. I mean, there's so many myths and misconceptions about do follow backlinks and no follow backlinks. People consider do follow as the better version or the good side, and no follows the dark side, you should not have no follow backlinks, and it's of no use, but it's not that case. But for someone who is just new to their CO world, and has no idea about what is do follow, no follow backlinks, just stick with me throughout this entire video lecture and you'll learn everything you need to know about it. So by definition, do follow links, basically mean that links that allow search engines to follow them and pass on the link equity, or some people might like to call it as link juice. So I'll just include link juice right here. So this basically allows, you know, as I said, search engines and web crawlers to identify and scan that, okay, this link is being passed to another website. So they can recognize that particular link. So that's what to do follow back link is. Whereas no follow links are those which do not allow search engines or web crawlers to follow them or pass on the link equity. They include this kind of and HTML tag within the link which is RL equals to no follow. No, follow, right? So this kind of tag is included within their HTML anchor tag, right? Now, when it comes to discussing about both of their impacts on SEO, people think that do follow backlinks helps improve search engine rankings because, you know, it's passing authority from one side to another. And for no follow backlinks, it does not pass the authority directly. So People are partially true, but I do think that no follow backlinks can help in gain traffic and indirectly benefit the website owner by diversifying the link portfolio. So what I mean is, just for an example, let's just assume you're getting a backling from forbes.com, and it's a no follow backlink. But it's still a backlin from forbes.com. Byron people understand that it doesn't matter if it's a do follow or no follow back link. If the website itself is getting organic traffic, if it's getting real organic traffic in real time. If people are viewing that web page, and the link is included within that web page itself, doesn't matter if it's do follow or no follow. It doesn't matter if the web crawlers or search engines recognize that the link is coming from bes or from other website. But if that traffic is going to click on the link, the actual people are going to land on your website. If the content on your website is appealing, if it's helping their search queries, then definitely they are going to convert into sale. So I don't understand why people think that no follow backlinks are bad for their SEO work and do follow are the only go two links that they should follow. Both of them have different purposes. Do follow backlinks naturally rands the link equity and credibility of the Linked website. It is basically used when linking to trustworthy and relevant content. As for no follow back links, they are typically used when linking to untrusted content. Typically when you're paying to get those links or when the website owner does not want to pass on the authority. Let's just say you are doing guest posting on different website. The owner of that guest posting platform does not want to pass on the link us, doesn't want to, pass on the authority of their domain to your domain. In that case, they might use no follow back links. But it doesn't mean that no follow is bad for your SCOR. Common use cases would be for do follow would be like you're doing your editorial links, your harrow links, your guest posting. In most of the cases, guest posting will get you do follow backlinks. In some cases, only when the website owner is, you know, a bit narrow minded and doesn't want to pass the authority of their domain. In that cases only you'll get the no follow backlinks. But most of the time, whenever you are getting natural links from reputable sources, it will be do follow backlinks. But when you're linking your website in the comment section of different forum groups like edit or CA, those will be no follow. If you're inserting your links within Twitter or any social media platforms and you're doing some kind of paid sponsorships, those will be no follow backings. So I can include something like guest hosting guest hosting Harrow, Haro, then I can add natural backlinks, I would say, natural backlinks. Whereas for no follow, it would be comments on Forum groups, and, you know, paid sponsorships. Just like YouTube Video sponsorships, you know, you could even sponsor a few block posts and pay some media and media outlets to sponsor your listings and your website links in the news article. So sponsorships is also one of the cases where you would get no follow links. Now, just to end this lecture on a very, you know, definite tone that both of these will benefit you. Okay. There is no right or there is no wrong. There is no black or white. There are different shades of gray. You need to make sure that where actually you're getting a link from, whether it's from a reputable source, whether the link, where you're getting from, the source of the link is from a higher website or not, whether they are getting organic and real traffic or not. These are the only metrics that you need to consider when you're trying to get do follow or low for a backlink. It doesn't matter if it's a no follow, do follow. Even if it's a no follow backing for a Fobs website, it is a backlin from Fob's website, which matters most than whether it's to fall or no follow. I hope you get the point about these things. In the upcoming video lectures, you'll learn about a bunch of different things like what is anchor text then different types of anchor texts that you need to use when trying to link building, how to automate your link building journey, using chat GBT. You'll see how to outreach and use my SyPer Method and leverage AI tools, how to actually do a very secret thing that I'll be sharing right now, which is Harrow, which is Helper Reporter route, which you'll learn in the upcoming lectures. And I don't think any other SEO courses or link building courses are teaching them to you all. So stick with me throughout this course, and you'll learn a ton of different things that I'm pretty sure no one will ever teach you in their SEO courses. 29. What is Anchor Text & How to Optimize it: Right, guys. So in this video, we'll discuss what is anchor text in SEO. But more importantly than just knowing what is anchor text in SEO. We'll also learn, and, you know, we'll also learn the six types of anchor text because to understand anchor text, you need to know the different types, how they are used, and what they look like. So what I'll do is, I'll go over the six different types of anchor text. I'll first give you the definition of an anchor text. Then I will show you an example of what an anchor text looks like on the page. That way, you have a clear and full grasp of what an anchor text is in SEO. Let's talk about what is anchor text. As you may or may not know, Anchor text is the hyper link or the clickable link text within a document. Within a piece of content that is on a web page or website, it could be numerous different words, exact match or partial match, or it could be anything. A hyper link or a clickable link. That is in a text format is called your anchor text. Now there are different types of anchor texts for SEO. Let's cover them right now. So first and foremost, the one that I'm sure you have heard of is everyone's favorite, which is which is going to be exact match anchor text. Right? Now, to give an example of this anchor text, these are the exact phrases that you are trying to target or trying to rank for. So this becomes your exact match keyword. For example, let's just say your page is about SO services, and the H one tag or maybe the title tag itself is about the best SO company or best SCO agency in India or Mumbai. So I could give the anchor text as best SCO agency in Mumbai. So this becomes my anger text. The next type is going to be partial match keyword. So basically, this contains your exact match key phrase. Let's just say, for instance, that you are Jason's roofing. I'm sure you're looking for, the best roofer in whatever city or best contractor. So your partial match would be best of best roofer in 2024. This becomes an example of a partial match phrase, partial match, phrase, anchor text. The example would be best roofer in 2024. This could be, partial match. It contains pieces of variation of your exact match phrase. Here, you are not exactly using your keywords, but you're kind of you know, doing some kind of twist and turns around the keyword and you're using the partial match of it. But let's go ahead and move on to number three. So now, you have your exact match anchor text SEO, then the partial match, and then we have the branded anchor text. So what does a branded anchor text look like? And what does it mean? It is simply the hyperlink or the jump link, the clickable link within the content that will contain your brand name. So in my case, the anchor text could be something like net Mafia. That's the name of my company, or I could even add something like Tet Mafia Hyphen SCO company. So this is a branded anchor text. This is actually your brand name. Now, moving on to number four, this is going to be your generic. So your generic anchor text is very simple. Sometimes when you're on web page, you will see things like First, let me just write generic generic anchor text. An example of it, you must have seen quite a lot of times like click here, then learn more then watch this and things like that. These could be anything. That's simply a generic term, leading a viewer from one page to another. This is basically your generic anchor text. Moving on to um pi, this is going to be your naked anchor text. Now, these are simply just a naked link. It could just literally be something like WWT. I would say Wikipedia, dot com or maybe even something like net mafia do. Let me also add also add the worldwide web in this start. This is like a naked anchor text. This is considered as naked anchor text. Lastly, we let me first scroll down so that it is visible for you. So the sixth one, which we have right here is nothing but your image A text. Now, sometimes the images are clickable and it does contain the link itself, but it is not visible to us. So the link itself is being contained within your all text. So that can come in handy when you're trying to, you know, put up some relevant image which is going to lead to relevant content. Some all text is also one of the anchor tes that can be used, but it is rarely used. So these are the most widely used and, you know, the most widely used Acht that everyone should be aware of. Now, you need to understand, and you need to be aware of all these different kinds of anchor texts, simply because when you're trying to build back links, you'll have to diversify your links by making sure that the link anchor texts are from different different segments, like either they are from exact match, some are from partial match, some are having some branded anchor texts, some are some just naked URLs, some are generic and things like that. So all in all, this will help search engines like Google and Bing, recognize that the backlinks that you are getting are not some spammy stuff. They are genuine, and, you know, if there's some some discrepancies across different angle texts, then it will definitely see and view your website as authoritive source. 30. I bet Nobody is Teaching You This High DR Backlink Method: This video, I'll be showing you all one link building technique that I but nobody is teaching you. This method will help you get high domain rating back links, and it will be completely free of cost. The first and foremost thing that you need to do is just jump over to any of your search engine and just type in for H arrow, which stands for help a reporter out. Now, the first link, which is from collectively, read to go over there and sign. Now once you sign up, the platform will look something like this, where you'll see your name, your profile picture, you'll update all those things in the settings. Just add your nice decent looking professional photo and add your name e mail address, your surname and things like that. Once you set up your profile, we will use this to get backings. Now, before I just show you what is the procedure to use this platform and how to actually get backlinks back to your website, let me tell you first thing. That help reporter out basically is something where you help generalists from different media houses, and essentially what you're doing is, you're helping them add content in their blog post so that in return, you get some backlinks back to your website. So you're helping these journalists out right by providing your detailed insights, providing some personal anecdotes and experiences. And in return, they would give a backlink back to your website. Now, all the websites who actually ask and put up a query over here on the platform to get answers from people like you, they are they actually have websites with a really high domain reading, preferably, you know, about 60, 65, I would say. But, you know, even though you might see few websites with 40 30 or so, I would still say to answer and reply to those queries and, you know, get backlinks back to your website. Now, one thing to keep in mind is that after, you know, essentially, what we'll be doing on this platform is you'll just responding to each and every queries, and you expect that you'll get a backling if your answer or your response is accepted. The acceptance rate is really, really, I would say, narrow. It's like the probability of your response being accepted is I would say a single digit. It's like one in 100 possibility. It's like a numbers game. You have to keep on responding to each and every query that it fits within your niche and within your space. So this is something that you need to keep in mind, but I will say this for definitely that it is completely free of cost and you'll get high domain rating. And these sites are legit. These are not some PBN, or I would say, they get real traffic, I would say. So all those people who are going to put up the queries, and if your response gets accepted, Trust me, guys, the block page that they will publish, it's going to get real organic traffic. So that organic traffic will be diverted back to your website and it's going to help you significantly. And also, it will help your domain rating increase so that essentially when you'll be doing your on page SEO by publishing block posts and your uh, posting regular content pieces on your website. It will essentially help Google and other search engines to recogn